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Speaker 1: Right now, I'm in the middle of building a ten

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Speaker 1: year plan, but it's a lot more sophisticated because it's

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Speaker 1: a life plan connected with business plan, right, and you

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Speaker 1: can do financial goals. You can't predict your business for

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Speaker 1: five years, it's too far out right, So you can

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Speaker 1: predict your life for ten years and what your life

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Speaker 1: goals are, and then you've got to build back.

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Speaker 2: Connected to that, Connected to.

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Speaker 3: That, What if I told you there was more to

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Speaker 3: the story behind game changing events? Get ready for my

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Speaker 3: new podcast, That Moment with Damon John will jump into

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Speaker 3: the personal stories of some of the most influential people

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Speaker 3: on the planet, from business mobiles and celebrities to athletes

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Speaker 3: and artists. What's up it is SEAQ. Damon John here

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Speaker 3: and I have the honored privilege of interviewing Rob Deerdeck.

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Speaker 3: Welcome Rob, Thank you, all right, thank you. Now for

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Speaker 3: those who don't know who Rob is, which I would

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Speaker 3: love to go over all his credits, but I believe

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Speaker 3: he has a twenty one records in Guinness Book. I

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Speaker 3: believe nineteen is sil unbroken correct.

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Speaker 2: They were all pretty easy, all right, car stunt records.

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Speaker 2: I don't think all over here broke never broken up. Yeah,

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Speaker 2: Oh good, Well there you go.

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Speaker 3: I don't have any in there. And let me see.

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Speaker 3: You know two shows on TV right now, Ridiculousness, Fantasy Factory.

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Speaker 3: You know, became a championship skateboarder at sixteen years old.

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Speaker 3: Various amount of companies, and he has the fire in

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Speaker 3: his belly like he is the brokest person on the planet.

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Speaker 3: And he just reminds me of me. And he's an

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Speaker 3: amazing individual. Now I am the king of product placement.

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Speaker 3: He is the emperor of product placement. Every single time

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Speaker 3: you see him, he's wearing his product but in a

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Speaker 3: very very casual and sensible way, and it is it

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Speaker 3: is organic, and it is real, and people believe in him.

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Speaker 3: So I'm gonna talk to him about various things about

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Speaker 3: the power Rod because I really believe that we can

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Speaker 3: learn a lot from him, and he's going to mentor

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Speaker 3: me for this next couple of minutes. So thank you, Rob. So,

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Speaker 3: I don't know I covered some of the stuff. I

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Speaker 3: hope that's that's enough, right, Yeah.

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Speaker 2: I mean at this point I forget half of it,

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Speaker 2: that's right, That's right.

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Speaker 1: But I do have the feeling every day, like right now,

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Speaker 1: I truly believe like I've got it figured I'm starting over,

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Speaker 1: like I've created this new process on what I believe

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Speaker 1: is creating thoughtful, perfect business structure by then creating a

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Speaker 1: purpose and plan which will allow you to pivot along

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Speaker 1: the way to reach there where. The rest of my life,

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Speaker 1: I've just been gun slinging, you know what I mean, Like,

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Speaker 1: let's go buy it.

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Speaker 2: We want to do I'm gonna do it anyway, Let's

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Speaker 2: put up the money. I don't care, Like, let's go

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Speaker 2: like I never even met a banker till two years ago.

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Speaker 3: Right, Well, let me ask you something. And that's a

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Speaker 3: good point because many people believe that, you know, you

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Speaker 3: get to a certain point in our lives that we

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Speaker 3: got it all figured out, no problem them? Did you

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Speaker 3: learn many things coming up? And then now you're hearing

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Speaker 3: you reflect on all those failures or those successes and

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Speaker 3: found the common denominator with with with those? Did you

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Speaker 3: did you find that new formula?

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Speaker 2: I think so there's a lot in there.

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Speaker 1: But I also I'm blessed to have the wider range

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Speaker 1: of failures I've had along the way to give me

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Speaker 1: a unique scale skill set and even creating the path

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Speaker 1: of where I want to lead to I was fortunate

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Speaker 1: enough to be in brands and be a professional athlete

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Speaker 1: and create entertainment on television and discover what integration was.

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Speaker 1: Even how I discovered is I knew bam uh bam.

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Speaker 1: Margeraz started selling so many boards and shoes when he

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Speaker 1: was on Jackass, and I was like, what what you're

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Speaker 1: trying to tell me. They're saying, yeah, he sells more

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Speaker 1: than anybody. So when I before Robin Big happened on MTV,

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Speaker 1: I renegotiated every single one of my deals for super high.

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Speaker 2: Royalties and way low.

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Speaker 1: Minimums, just thinking like, you know, if it's like bam,

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Speaker 1: then this thing's going to go.

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Speaker 2: And then it exploded, right and uh. And at that.

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Speaker 1: Time too, when I went on to do Fantasy Factory,

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Speaker 1: I said, I'm only doing the show if I own

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Speaker 1: my integration. At that time, nobody they didn't even care.

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Speaker 1: No one had ever asked them like, hey, we want

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Speaker 1: to we want to own our integration. So now I'm

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Speaker 1: a thorn in their side because it's only me and

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Speaker 1: Stephen Colbert and all of Viacom that have integration rights, right,

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Speaker 1: so I abuse it to the to the highest level.

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Speaker 3: And I mean this is a legendary, you know, story

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Speaker 3: that the industry knows that many people may not about

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Speaker 3: about that. This has been repeated time and time again,

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Speaker 3: and a lot of people look at when they have

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Speaker 3: access to things, and they only look at one form

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Speaker 3: of income. So they go, you know, hey, you're looking

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Speaker 3: at the platform. It's just real estate and your real

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Speaker 3: form of income. Whether this thing works or not, is

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Speaker 3: pure exposure of these items. And because you don't have

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Speaker 3: a you know, a large minimum, you're saying to people,

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Speaker 3: trust me, I trust you. I'm not looking for this

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Speaker 3: huge check now because I'd rather the back end.

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Speaker 1: Yeah, but they're betting on it because they think, oh,

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Speaker 1: what like that's not you know, it doesn't make any sense.

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Speaker 1: What if he wants five bucks a board instead of

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Speaker 1: two bucks, what do we care? We were paying him

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Speaker 1: seven g's a month. Now we're only got to pay

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Speaker 1: them thirty five hundred and then boom. I sell more

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Speaker 1: boards than anybody in history off of that platform. But

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Speaker 1: I was even guessing, you know, I would have never

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Speaker 1: thought that DC went from you know, ninety one hundred

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Speaker 1: million to five hundred million. I didn't even expect the

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Speaker 1: level of what that platform would even work but I

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Speaker 1: also overestimated it right. So I then, in turn, I said, oh,

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Speaker 1: look at all that I'm doing. I'm gonna gonna finance

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Speaker 1: a movie.

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Speaker 2: I'm gonna start this company. I'm gonna start that.

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Speaker 3: So you started doing the opposite of power broke. You

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Speaker 3: got an ego because now all of a sudden you

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Speaker 3: got some money and you're like, you know what, I

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Speaker 3: can do this all over again. How did that work out? Right?

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Speaker 1: I fought to get here right, and I had all

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Speaker 1: yours you timed it's so right. But then you think

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Speaker 1: you're so smart, right and so, and you've got the platform.

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Speaker 2: So that's really when I.

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Speaker 1: Learned that not thoughtfully designing a business with success in

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Speaker 1: mind before you start is what came to hammer me.

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Speaker 2: I just assumed it's.

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Speaker 3: So you lost with some of those things I've.

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Speaker 2: Lost on a ton. I mean, at one point in I.

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Speaker 1: Had lost all my I had, you know, Robin big

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Speaker 1: pro skateboard career, all this. I had invested two million

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Speaker 1: dollars into a feature film.

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Speaker 3: I lost a million dollars on the Crow four or

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Speaker 3: seven or nine.

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Speaker 2: Look, but I look, I wrote the thing.

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Speaker 1: I've paced in a room for six months, wrote the

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Speaker 1: entire thing like took it out. People were like, it's

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Speaker 1: too hardcore, Like you can't have like curse words in

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Speaker 1: a skate movie.

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Speaker 2: Right, I'm dad, I'm keeping it right.

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Speaker 1: So Pharrell did the theme song, Mike Shanoda scored it

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Speaker 1: like Paul Rodriguez.

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Speaker 2: I got all the skate stars to star in.

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Speaker 1: It like full feature film, and nobody would distribute it,

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Speaker 1: you know. And then and you know, I originally had

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Speaker 1: a seven hundred thousand dollars budget ballooned all the way

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Speaker 1: up to two million whatever.

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Speaker 2: But I assumed the platform and.

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Speaker 1: Who I had became would support all of it. Didn't

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Speaker 1: think and decide what success was and work my way backwards.

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Speaker 1: If I'd have done that film over, I said, Okay,

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Speaker 1: who's my audience?

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Speaker 3: All right?

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Speaker 1: You know, how old are they? What do they spend?

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Speaker 1: What should I spend? How do I reach them? Who's

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Speaker 1: the right partner to distribute this with? How do I

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Speaker 1: go find how it's going to be distributed, then determine

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Speaker 1: who's how how much it's going to cost? Then how

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Speaker 1: do I go and research everybody that can help produce this.

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Speaker 1: I've already got the idea, I've got the audience. If

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Speaker 1: I worked backwards and said, hey, I'd like to spend

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Speaker 1: about seven hundred thousand. If I could get this into

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Speaker 1: two hundred theaters and and make five hundred thousand off

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Speaker 1: of it and then make you know, a couple of

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Speaker 1: million off DVD sales and do something classic that would

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Speaker 1: that would have been business.

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Speaker 2: In my mind, I was like, I don't care. I'm

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Speaker 2: making a movie. I don't sit it like like I'll

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Speaker 2: put up my own money.

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Speaker 1: I don't even care, like like, you know, I sat

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Speaker 1: in a meeting with some football guys who were like, man,

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Speaker 1: we know how big skateboarding was. When we see a

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Speaker 1: kid walking in the mall and he was rolling on

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Speaker 1: his heels.

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Speaker 2: I'm like, that's not my culture, that's not skateboarding.

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Speaker 1: I'm gonna put up the money myself, you know, and

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Speaker 1: did it all the wrong way, didn't have any money hired,

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Speaker 1: and and that's.

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Speaker 2: Kind of that product.

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Speaker 1: And I did that over and over right, So even

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Speaker 1: when I went to go do Fantasy Factory, they paid

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Speaker 1: me all this money, I just I went and rent

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Speaker 1: the building.

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Speaker 2: I put a million dollars into the buildings. I was like,

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Speaker 2: I'm gonna make it.

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Speaker 1: So crazy that it's say because I looked at you know,

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Speaker 1: they were paying me such a significant amount of money

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Speaker 1: for an episodic fee that I just dumped it right

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Speaker 1: back in.

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Speaker 2: And there was a point in that first season of

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Speaker 2: A Fantasy Factory where I had I had just bought

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Speaker 2: a new house.

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Speaker 1: I just bought a Bentley, I had just bought put

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Speaker 1: up the couple million for the film. Like I had

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Speaker 1: literally put a million plus into the Fantasy Factory, and

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Speaker 1: it had just dumped it all down flat, already started

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Speaker 1: Street League all this stuff, and I'm sitting in a

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Speaker 1: hotel room in the Bahamas about to get attacked by

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Speaker 1: a shark, and MTV's telling us the show sucks.

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Speaker 2: They're like, this show does not work. It's not good.

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Speaker 1: They did it straight to series and they were like,

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Speaker 1: this is not a TV show, Like you need to

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Speaker 1: cut the twelve episodes down to six because we're only

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Speaker 1: going to air six. And the next day I got

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Speaker 1: to get attacked by a shark, you know, as the

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Speaker 1: season finale of what was supposed to be the twelfth episode,

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Speaker 1: and I just went back through one hundred cuts and

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Speaker 1: found the first one we did right, and said, no,

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Speaker 1: this is what the show is. And they're like, oh, okay, yeah, okay, yeah.

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Speaker 1: We basically edited it into the ground of making it crappy.

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Speaker 1: But never if I had more standing at ground zero.

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Speaker 1: After you come so far right, you.

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Speaker 3: Had to go back and put in the work.

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Speaker 2: And I've always been about it.

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Speaker 1: I'm in no matter who, what type of business I am,

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Speaker 1: or what I do, I'm in the trenches with too

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Speaker 1: a fault probably to a degree, right. But it's also

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Speaker 1: it's much harder too. It's very hard to make millions

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Speaker 1: of dollars. It's hard to come to grips with the

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Speaker 1: fact that your flatlining after making a million dollars and

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Speaker 1: you're and you're not you're not hungry anymore, you're desperate again, right,

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Speaker 1: And it in the sense of broke your desperation doesn't

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Speaker 1: I would equate it to some people who are really

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Speaker 1: good in the clutch and some people just aren't. Right,

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Speaker 1: and broke can break you or give you immense energy, right,

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Speaker 1: And if you're someone that really wants to win, it's

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Speaker 1: probably not going to help you. If you're someone that

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Speaker 1: refuses to lose, it's going to give you all the

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Speaker 1: fuel you need to continue to push through.

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Speaker 3: You know this sounds like my story all over again

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Speaker 3: too as well. You know, if we got to this

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Speaker 3: part place where it was massive, the big house. I

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Speaker 3: bought the I bought Tommy Hillfiego ordered to Rolls roy Is,

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Speaker 3: Tommy Hill, Piet Colors. His kid didn't necessarily like it. It

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Speaker 3: was still the dealership. I bought it all cash, no problem,

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Speaker 3: I'll take this, I'll take that. All of a sudden, White, Yeah, absolutely,

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Speaker 3: you know amazing. The food was started to down, go down,

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Speaker 3: because of course, food was never going to go down

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Speaker 3: as far as I was concerned. Right then, all of

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Speaker 3: a sudden, we decided to open a record label. Why

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Speaker 3: because we're the Footboo guys. We know every rapper. Pharrell

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Speaker 3: did the track right, and we didn't run it like

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Speaker 3: a business. Now I have to say, Fatty Girl became

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Speaker 3: a decent song local J Ludacris, I got a couple

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Speaker 3: of cameos in there. I'm knocking on a cow bell.

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Speaker 3: I'm happy about that. Four million dollars later, though, we

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Speaker 3: had a couple of videos. That was probably the most

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Speaker 3: expensive video that I could ever pay for because we

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Speaker 3: didn't make any money. Right then, all of a sudden,

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Speaker 3: I see these great guys these two guys name Richie

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Speaker 3: Richard Trevor Rain, and I buy this company called heather

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Speaker 3: Rat because I'm the food. I know how to make clothes. No,

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Speaker 3: I know how to make men's clothes. These guys were

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Speaker 3: making high end female clothes. So four million dollars later, no,

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Speaker 3: I'm sorry, six million dollars later, I learned that you

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Speaker 3: have to put the work in. And it's not that

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Speaker 3: guys like you and I are not hard workers, but

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Speaker 3: we also either have to put the work in or

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Speaker 3: have to have a plan, an absolute passion for it,

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Speaker 3: a strategic partner that really is going to run this,

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Speaker 3: that is an expert. Because both of those times, the

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Speaker 3: money never helped. Now, all of a sudden, we go

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Speaker 3: and buy something called Koojie. It's these old loud, vomited

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Speaker 3: looking sweaters, right Biggie Small used to wear. And at

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Speaker 3: that time I was so afraid of losing more money

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Speaker 3: that I started going back myself to video sets and go, hey, man,

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Speaker 3: I need you to wear this, not my not somebody

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Speaker 3: who worked for me. And I started to find people

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Speaker 3: to wear. This guy named you know, he's really up

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Speaker 3: and coming Latin rapper. Nobody knew if he was gonna

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Speaker 3: get a pitch. Well, I found this girl who was

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Speaker 3: a friend of Paris Hilton, and everybody said, oh, but's

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Speaker 3: too big. And then if you notice the Kardashians the

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Speaker 3: first three seasons, when nobody would support them, I was

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Speaker 3: going to say, please wear please wear Boom. It takes

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Speaker 3: all right, But it only took off because I put

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Speaker 3: in the work and I had a strong passion about it.

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Speaker 3: Money has never ever ever solved any of my issues

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Speaker 3: or helped me. As Tony Robbins said, money only drives

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Speaker 3: you up to your problems in a limousine. Right.

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Speaker 2: So I love Tony of course.

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Speaker 3: Right, So you learn all that now.

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Speaker 2: Money is pointless if you don't know what to do

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Speaker 2: with and if you.

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Speaker 1: Want to chill, if you want a million dollars, if

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Speaker 1: you think you want a million dollars so you can

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Speaker 1: buy a car and not do anything, then you'll be

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Speaker 1: back to nothing very quickly.

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Speaker 3: Well, the evidence is that over sixty five percent of

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Speaker 3: professional athletes are bankrupt three years outside of the league

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Speaker 3: because they are taught to be the best physical specimen

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Speaker 3: in the world and run these plays and by the

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Speaker 3: time they pay their friend Poolky to open up the

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Speaker 3: magazine company, and then they do this, and they do that,

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Speaker 3: and they turn around, they look at their assets and

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Speaker 3: the anatomy of their bankruptcy is very, very clear. It's

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Speaker 3: gone always right.

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Speaker 1: But it's also a matter of trust too. It's it's

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Speaker 1: who how do you trust? And ultimately I live in

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Speaker 1: a world where I mean a ton of people and

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Speaker 1: I have Money's complicated, you know, and I think most

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Speaker 1: recently even Tony Robbins book Money Matter of the Game.

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Speaker 1: I don't know if you if you know anything about it,

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Speaker 1: but what he's simplified kind of understanding a lot of

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Speaker 1: the complexities of something like finances, right, and the idea

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Speaker 1: of even a professional athlete, there's there's when you got

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Speaker 1: agents and taxes, it's hard for an athlete to wrap

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Speaker 1: their head around, especially they make five million dollars a

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Speaker 1: year two and a half out the door. Forget if

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Speaker 1: you're paying somewhere between ten twenty thirty percent agents and lawyers.

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Speaker 2: And then you strip that thing and have like you

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Speaker 2: and Uncle Sam, that's a huge contract.

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Speaker 1: But it becomes this and nobody's nobody's teaching you about

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Speaker 1: a more allocating your investments and and and trying to

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Speaker 1: compound and scale your income right, Like they're they're just thinking, like,

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Speaker 1: use this money to get rich?

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Speaker 3: You know, well, you know, their trajectory is exactly the

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Speaker 3: opposite of I was. We start poor and gain knowledge

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Speaker 3: and assets and slowly build and learn and go up.

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Speaker 3: They start rich and their career. You most likely can't

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Speaker 3: play a game the game after thirty five forty you

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Speaker 3: have to learn everything else from that point on. It's

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Speaker 3: like starting as a baby as an entrepreneur. At that

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Speaker 3: point if you if you're busy focusing on your career,

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Speaker 3: but you know, I want to ask the.

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Speaker 1: Guys who do it right. You'll never hear about the guys,

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Speaker 1: but the guys are right. You want to know what

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Speaker 1: I'm gonna I'm gonna keep driving this Tahoe. I got

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Speaker 1: a nice house, Like depending on where you live, of course,

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Speaker 1: like you just come up with you if you're on

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Speaker 1: a Midwest team, you know, but if you just and

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Speaker 1: need this, let's just see what happens.

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Speaker 2: Anyone with that mentality is doing all right.

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Speaker 3: So now let me ask you a couple of uh,

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Speaker 3: you know, a couple of questions about entrepreneurship. You know,

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Speaker 3: I believe that one of the reasons that people are successful.

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Speaker 3: They are surrounded by amazing mentors. Have you had any

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Speaker 3: mentors in your life?

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Speaker 2: Major ones? I would say, even.

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Speaker 1: To this day, you know, I've gotten a couple couple

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Speaker 1: of big ones that that are so high level experienced, Right,

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Speaker 1: so when I when I talk and you know, I

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Speaker 1: can only go so far up the chain where I

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Speaker 1: the team that works with me, I can There's only

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Speaker 1: so much they can do to advise me before it's

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Speaker 1: ultimately on me. And and I have an amazing group

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Speaker 1: of advisors that that have been through it all that

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Speaker 1: have you know, Ran Richards Brandson Companies to even guys

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Speaker 1: like uh Lorenzo for Tita and Dana wife from the

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Speaker 1: UFC who have just been immensely helped me and launching

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Speaker 1: my league and help navigate including uh you know, uh

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Speaker 1: calling up Fox, the head of Fox like when I'm like, look,

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Speaker 1: I'm out of my ESPN deal to hold on like

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Speaker 1: calls like the head of Fox like you need to

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Speaker 1: sit down a rob make this deal happen, like you

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Speaker 1: know what I mean? Like and and even Lorenzo like

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Speaker 1: I would go down when I was trying to kind

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Speaker 1: of figure out because they scaled so quickly, right, and

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Speaker 1: and and how do they deal with with client management

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Speaker 1: and sponsorships and their revenue stuff.

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Speaker 2: He just literally I just went to Vegas.

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Speaker 1: He just showed me every single aspect of their entire

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Speaker 1: company without even like no, like, Okay, this is all

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Speaker 1: we do here, this is this is where we drive

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Speaker 1: our rev like it was like like that's.

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Speaker 2: How open and real?

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Speaker 1: And then you know, anytime I meet someone my latest

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Speaker 1: thing Now, if I'm going to start a company, I

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Speaker 1: want to know someone like I'm growing my production company.

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Speaker 1: I want to sit down with someone that just sold

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Speaker 1: a company for one hundred and sixty million, tell me

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Speaker 1: everything how, and then tell me who built the roadmap

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Speaker 1: for you. Then I just sat down with them, and

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Speaker 1: all that experience is going to help alleviate. You're gonna

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Speaker 1: have to go through it yourself. But especially like something

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Speaker 1: as simple as you want to start a clothing company.

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Speaker 1: What's your goal with it? Do you want to keep

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Speaker 1: it real? And are you fashionable? Do you know what

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Speaker 1: you're doing? Like clothing is so saturated, so impossible, but

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Speaker 1: if you want to do it, you know, I'm sure

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Speaker 1: everybody does it. To you.

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Speaker 2: What is your end goal? You want to make five

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Speaker 2: hundred grand a year.

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Speaker 1: Then then figure out a roadmap to make five hundred

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Speaker 1: grand a year, and go find a mentor that's done it,

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Speaker 1: that's willing to talk to you and show you how

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Speaker 1: what the pitfalls are and things you need to think about,

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Speaker 1: and use them as as guidance along the map that

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Speaker 1: you've already created, already creating.

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Speaker 3: You know, you are what many people would consider success.

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Speaker 3: I know I would consider you a successful person. But

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Speaker 3: every successful person, every overnight success, has taken fifteen years.

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Speaker 3: Let's take you back now to the person who could

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Speaker 3: not call up Dana White. Let's take you back to

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Speaker 3: the fourteen year old, fifteen year old kid who said,

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Speaker 3: I'm gonna do this. Now, what drove you to do this?

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Speaker 3: Was it the love of something or was it the

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Speaker 3: fear of something else?

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Speaker 1: I I've never really been driven by fear. I've been

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Speaker 1: driven by passion, you know. And even when I was

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Speaker 1: eleven years old and I've been skateboarding for a month

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Speaker 1: and there was a big contest in town and all

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Speaker 1: these pros are gonna be there, and it was held

401
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Speaker 1: by the local skate shop, and you know, I didn't

402
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Speaker 1: have any money. I couldn't even go. I couldn't get in,

403
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Speaker 1: so I just called them up. I said, look, if

404
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Speaker 1: I get ten people to pay to go to your event,

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Speaker 1: will you let me in for free? And they were

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Speaker 1: like what, Like I'm like can I And they're like sure.

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Speaker 2: So I got the ten people to pay.

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Speaker 1: I went down there and they're like this kid like, well,

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Speaker 1: like I'm ready to go, and like and then they

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Speaker 1: had a ramp and they're like, you.

411
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Speaker 2: Should skate the ramp.

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Speaker 1: You want to skate the ramp your parents are And

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Speaker 1: then when I skated the ramp, they're like, what the

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Speaker 1: skid is so good. He's only been skating for like

415
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Speaker 1: three months. And that set me off on that journey,

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Speaker 1: you know. And and uh, I don't know how or

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Speaker 1: where it came from.

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Speaker 2: I don't know what. I don't My parents weren't entrepreneurs.

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Speaker 3: Do your parents have money?

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Speaker 1: Parents didn't have money, never had money. I never had

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Speaker 1: any expectations of My mom didn't work. She raised us,

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Speaker 1: you know. My dad sold suits, you know, and like

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Speaker 1: to me, he was killing it like.

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Speaker 2: We're living, we live in a house.

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Speaker 3: You know.

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Speaker 1: I never, you know, I never, I never thought I

427
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Speaker 1: wanted anything. I just played sports, you know, you know,

428
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Speaker 1: I had to. When I bought my first skateboard, I

429
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Speaker 1: had to buy it from my sister's boyfriend.

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Speaker 2: You know before that obsessed with.

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Speaker 1: Soccer, and I just know that like where I would

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Speaker 1: just you know, when I put my mind to it, it

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Speaker 1: was like I was only going to be the best

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Speaker 1: and nothing else.

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Speaker 2: But I don't know where that was born from.

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Speaker 3: Well, you know, you know, as I do these interviews

437
00:21:16,160 --> 00:21:19,439
Speaker 3: with so many amazing people, you are the epitome of

438
00:21:19,440 --> 00:21:21,800
Speaker 3: an entrepreneur for several reasons. And I don't even know

439
00:21:21,840 --> 00:21:23,720
Speaker 3: if you I know you know it because you're a

440
00:21:23,760 --> 00:21:26,680
Speaker 3: very smart guy. But here's a couple of things. First

441
00:21:26,720 --> 00:21:29,320
Speaker 3: of all, you were never afraid to fail. Number one.

442
00:21:30,359 --> 00:21:34,280
Speaker 3: Number two is you had a confidence in yourself even

443
00:21:34,320 --> 00:21:37,960
Speaker 3: from that. I'll go find ten people then I'll get

444
00:21:38,000 --> 00:21:43,320
Speaker 3: on the ramp. Right. But also, a really amazing thing

445
00:21:43,320 --> 00:21:45,480
Speaker 3: that you've done is we always say that, you know,

446
00:21:45,600 --> 00:21:49,320
Speaker 3: OPM is not necessarily other people's money. You can OPM

447
00:21:49,400 --> 00:21:51,840
Speaker 3: is other people's marketing, other people's mind power. You can

448
00:21:51,880 --> 00:21:55,920
Speaker 3: make money off of other people's mistakes, right, other people's manufacturing,

449
00:21:56,440 --> 00:21:58,639
Speaker 3: and you learn to tap in, right.

450
00:21:58,640 --> 00:21:59,640
Speaker 2: I t a book about that.

451
00:21:59,800 --> 00:22:04,320
Speaker 3: No, absolutely, that's exactly what next book. But you've learned

452
00:22:04,320 --> 00:22:05,879
Speaker 3: to tap in. And you know, I just had a

453
00:22:05,960 --> 00:22:09,480
Speaker 3: guy who actually has mentored Tony Robbins here, who's a

454
00:22:09,560 --> 00:22:13,200
Speaker 3: legendary marketer named Jay Abraham, and he talked about how

455
00:22:13,600 --> 00:22:16,000
Speaker 3: you look at what people have and you tap into

456
00:22:16,040 --> 00:22:19,359
Speaker 3: their assets because they're only using ten percent of what

457
00:22:19,400 --> 00:22:22,600
Speaker 3: they have. And they go, yeah, sure, I'm I'm making

458
00:22:22,640 --> 00:22:25,120
Speaker 3: one hundred thousand there, and you go, well, what if

459
00:22:25,119 --> 00:22:28,800
Speaker 3: I'm anything I get past three hundred thousand, will you

460
00:22:28,800 --> 00:22:30,960
Speaker 3: give me half? Yeah? Yeah, whatever, He'll never get past

461
00:22:31,000 --> 00:22:33,040
Speaker 3: three hundred thousand, And all of a sudden, you're doing

462
00:22:33,080 --> 00:22:34,960
Speaker 3: four million, and somebody wants to cut their wrists because

463
00:22:34,960 --> 00:22:37,200
Speaker 3: they can't believe that they gave you that amount of equity.

464
00:22:37,520 --> 00:22:39,159
Speaker 3: And it looked like you were doing that already, I

465
00:22:39,160 --> 00:22:42,639
Speaker 3: mean with the skateboarding. Then you go, you can let

466
00:22:42,640 --> 00:22:44,320
Speaker 3: as many bodies in there as you want, but I'm

467
00:22:44,359 --> 00:22:47,119
Speaker 3: going to bring ten paying customers if you let me in.

468
00:22:47,200 --> 00:22:49,520
Speaker 3: Yeah whatever. Next thing, you know, you're in right, Then

469
00:22:49,560 --> 00:22:52,040
Speaker 3: all of a sudden, you look at your you know,

470
00:22:52,119 --> 00:22:55,440
Speaker 3: you look at your platform and you go, hey, can

471
00:22:55,480 --> 00:22:56,760
Speaker 3: I have my product placement? Yeah?

472
00:22:56,800 --> 00:22:57,119
Speaker 2: Whatever?

473
00:22:57,359 --> 00:22:58,919
Speaker 3: I mean, I don't know why they didn't learn that

474
00:22:58,960 --> 00:23:01,480
Speaker 3: from Et and Reese's p or they didn't learn that

475
00:23:01,560 --> 00:23:05,040
Speaker 3: from smoking the band and with trans trans ams, but it.

476
00:23:04,960 --> 00:23:05,680
Speaker 2: Wasn't on their radar.

477
00:23:05,720 --> 00:23:06,760
Speaker 3: That's another st that we.

478
00:23:06,640 --> 00:23:08,760
Speaker 1: Need the ratings. And you got to think of at

479
00:23:08,760 --> 00:23:13,200
Speaker 1: the time, you know, I think at that time highest

480
00:23:13,240 --> 00:23:14,880
Speaker 1: paid due on the network one hundred and twenty five

481
00:23:14,920 --> 00:23:17,560
Speaker 1: thousand dollars an episode back then, right, which was that's

482
00:23:17,560 --> 00:23:19,000
Speaker 1: a lot precedented for.

483
00:23:18,960 --> 00:23:20,080
Speaker 2: An MTV you know.

484
00:23:20,480 --> 00:23:23,080
Speaker 1: And and they just wanted me because I was done

485
00:23:23,119 --> 00:23:26,080
Speaker 1: doing Robin Big. I already sold them ridiculousness, right because

486
00:23:26,119 --> 00:23:29,040
Speaker 1: I had read of any the Bona article on America's

487
00:23:29,040 --> 00:23:33,000
Speaker 1: Funniest Home Videos global syndication and was like, man, I

488
00:23:33,040 --> 00:23:35,160
Speaker 1: can make a cool version of that, like that hasn't

489
00:23:35,200 --> 00:23:39,119
Speaker 1: that hasn't been done whatsoever. And that's how I built

490
00:23:39,119 --> 00:23:40,959
Speaker 1: the business model. I sold that to them and only

491
00:23:41,040 --> 00:23:44,480
Speaker 1: thirty five percent of that right. So now, of course

492
00:23:44,520 --> 00:23:48,399
Speaker 1: it's one hundred episodes later, I'm not getting I'm not

493
00:23:48,480 --> 00:23:52,439
Speaker 1: getting that global syndication money because they're just hoarding the

494
00:23:52,480 --> 00:23:56,359
Speaker 1: content themselves. But you know the reality of they just

495
00:23:56,440 --> 00:24:00,320
Speaker 1: wanted it on TV so bad that they want of them.

496
00:24:00,359 --> 00:24:00,920
Speaker 2: They didn't have.

497
00:24:01,040 --> 00:24:03,920
Speaker 1: They wanted the audience because that's what their money came from.

498
00:24:03,960 --> 00:24:07,400
Speaker 1: The advertiser, Like what I integrated into the show was irrelevant.

499
00:24:08,720 --> 00:24:14,280
Speaker 1: What they didn't see is I built a show around integration, right,

500
00:24:14,320 --> 00:24:17,639
Speaker 1: So what they didn't realize is the Fantasy Factory is

501
00:24:17,680 --> 00:24:21,320
Speaker 1: a show about my businesses, and my business is doing

502
00:24:21,440 --> 00:24:25,560
Speaker 1: brand partnerships or owning it. So I just basically was

503
00:24:25,600 --> 00:24:29,520
Speaker 1: given a platform to do what I would almost very

504
00:24:29,600 --> 00:24:32,800
Speaker 1: high level integrated content because I believe when you do

505
00:24:34,160 --> 00:24:40,360
Speaker 1: content integration the right way, the brand isn't being put in.

506
00:24:40,600 --> 00:24:43,919
Speaker 1: The brand is essential to make the story happen right,

507
00:24:44,000 --> 00:24:45,640
Speaker 1: because a lot of times I'll do things that are

508
00:24:45,680 --> 00:24:47,640
Speaker 1: so over the top with a brand, but you don't

509
00:24:47,640 --> 00:24:50,080
Speaker 1: even notice it because you would just think that it's

510
00:24:50,080 --> 00:24:53,560
Speaker 1: not possible without the brand support to make it possible,

511
00:24:53,640 --> 00:24:56,760
Speaker 1: you know from you know Kick flipping the car for.

512
00:24:58,840 --> 00:25:00,080
Speaker 2: Chevy stunt and you got I.

513
00:25:00,080 --> 00:25:04,879
Speaker 1: Realized too as I as I started building more platforms,

514
00:25:05,320 --> 00:25:10,440
Speaker 1: then I was selling fully integrated multi platform brand partnerships.

515
00:25:10,480 --> 00:25:13,160
Speaker 1: I was doing partnerships with I did a Chevy partnership

516
00:25:13,200 --> 00:25:15,800
Speaker 1: that was a Super Bowl commercial that was the season

517
00:25:15,880 --> 00:25:19,200
Speaker 1: premiere of Fantasy factory that had the Chevy car through

518
00:25:19,240 --> 00:25:22,440
Speaker 1: the entire season. That was all the viral and social component.

519
00:25:22,840 --> 00:25:25,760
Speaker 1: And then they were the title sponsor of my league

520
00:25:25,760 --> 00:25:27,600
Speaker 1: that toured in the summer that I signed with. So

521
00:25:27,640 --> 00:25:31,000
Speaker 1: I built a full year long, fully integrated multi platform

522
00:25:31,040 --> 00:25:36,320
Speaker 1: partnership based off of having access from MTV's platform, who

523
00:25:36,320 --> 00:25:38,760
Speaker 1: didn't even do business or commercials with Chevy in the

524
00:25:38,760 --> 00:25:39,280
Speaker 1: first place.

525
00:25:39,400 --> 00:25:42,600
Speaker 3: And that and that that just reinforces a couple of things,

526
00:25:42,640 --> 00:25:46,000
Speaker 3: which is number one, the easiest thing to do is

527
00:25:46,800 --> 00:25:49,320
Speaker 3: upsell a current customer than to acquire a new one.

528
00:25:49,359 --> 00:25:51,360
Speaker 3: So now you made it. You made it ten times

529
00:25:51,400 --> 00:25:54,320
Speaker 3: easier for Chevy. They they could take and do three

530
00:25:54,480 --> 00:25:57,480
Speaker 3: seven nine activations with one person and not have to

531
00:25:57,480 --> 00:25:59,960
Speaker 3: have nine different people do this, and they can trust

532
00:26:00,119 --> 00:26:04,040
Speaker 3: you for this platform. Now, I always tell people that

533
00:26:05,680 --> 00:26:08,399
Speaker 3: you must set goals. You cannot hit a target that

534
00:26:08,440 --> 00:26:12,000
Speaker 3: you can't see. How do you lay these goals out?

535
00:26:12,040 --> 00:26:15,560
Speaker 3: Because as you're talking about these things, you didn't I mean,

536
00:26:15,680 --> 00:26:17,760
Speaker 3: I know, there's a course of running and shooting and

537
00:26:18,160 --> 00:26:21,640
Speaker 3: seeing what works, and then seeing what works and then

538
00:26:21,880 --> 00:26:24,120
Speaker 3: going digging deep into but how do you set these goals?

539
00:26:24,119 --> 00:26:26,359
Speaker 3: Do you have two year plans, five year plans, ten

540
00:26:26,440 --> 00:26:28,200
Speaker 3: year plans. How do you go about this?

541
00:26:28,600 --> 00:26:31,120
Speaker 2: I'm in the middle right now.

542
00:26:31,119 --> 00:26:33,359
Speaker 1: I'm in the middle of building a ten year plan,

543
00:26:33,560 --> 00:26:36,880
Speaker 1: but it's a lot more sophisticated because it's a life.

544
00:26:36,760 --> 00:26:39,480
Speaker 2: Plan connected with business plan, right.

545
00:26:39,280 --> 00:26:44,960
Speaker 1: And you can't plan you can do financial goals. You

546
00:26:45,040 --> 00:26:48,560
Speaker 1: can't predict your business for five years, it's too far out.

547
00:26:49,080 --> 00:26:51,439
Speaker 1: So you can predict your life for ten years and

548
00:26:51,480 --> 00:26:54,000
Speaker 1: what your life goals are, and then you've got to

549
00:26:54,000 --> 00:26:56,840
Speaker 1: build back connected to that, and then you can plan

550
00:26:57,040 --> 00:26:59,760
Speaker 1: a year. You can plan two years, and then your

551
00:27:00,080 --> 00:27:02,639
Speaker 1: orders really matter. It's when you start getting out in

552
00:27:02,680 --> 00:27:05,679
Speaker 1: the three four five zone. You can have goals, but

553
00:27:05,720 --> 00:27:08,080
Speaker 1: you got you got to give your room, yourself room

554
00:27:08,119 --> 00:27:12,600
Speaker 1: to pivot, right, And to me, I'm taking it to

555
00:27:12,840 --> 00:27:17,000
Speaker 1: a completely different level right where now I'm not doing

556
00:27:17,119 --> 00:27:20,560
Speaker 1: anything unless every detail is thought out ahead of time.

557
00:27:21,119 --> 00:27:24,679
Speaker 1: Here is the exact goal, then here is here is

558
00:27:24,800 --> 00:27:31,280
Speaker 1: every process involved in executing the plan before you launch, right.

559
00:27:31,320 --> 00:27:34,240
Speaker 1: And then I'm building what I call an engine to

560
00:27:34,359 --> 00:27:36,840
Speaker 1: do that for every idea that I have forever. So

561
00:27:36,960 --> 00:27:41,480
Speaker 1: instead of even building out a plan individually for the companies,

562
00:27:41,600 --> 00:27:44,680
Speaker 1: I'm building the engine that creates the plan. And that's

563
00:27:44,760 --> 00:27:49,720
Speaker 1: that's everything from brand strategy, to data, to governance and financials,

564
00:27:49,800 --> 00:27:54,920
Speaker 1: to to to alliances within the network, to every last aspect.

565
00:27:54,960 --> 00:27:58,360
Speaker 1: And then I'm processizing it in the sense of everything

566
00:27:58,440 --> 00:28:00,840
Speaker 1: is done a certain way, it goes through the engine

567
00:28:01,119 --> 00:28:05,040
Speaker 1: and gets completely fully engineered and built before you decide

568
00:28:05,080 --> 00:28:07,639
Speaker 1: if you want to spend money and do it now.

569
00:28:07,680 --> 00:28:10,119
Speaker 3: Even when you do that, what do you think the

570
00:28:10,200 --> 00:28:14,000
Speaker 3: success rate will be? Even as we do all that,

571
00:28:14,080 --> 00:28:16,760
Speaker 3: because a lot of people just run and shoo, they

572
00:28:16,760 --> 00:28:18,560
Speaker 3: don't have an idea, and I and I do the

573
00:28:18,560 --> 00:28:20,680
Speaker 3: same thing that you're doing now, and even then we

574
00:28:20,760 --> 00:28:24,399
Speaker 3: just have our best shot at something right, Because you

575
00:28:24,440 --> 00:28:28,480
Speaker 3: look at huge corporations that plan to go out of

576
00:28:28,480 --> 00:28:29,760
Speaker 3: business right.

577
00:28:30,119 --> 00:28:32,000
Speaker 2: But I'll tell you what, though, they're not adaptive.

578
00:28:32,200 --> 00:28:35,120
Speaker 1: Right, Sometimes your plans the death of you, right, rather

579
00:28:35,160 --> 00:28:37,560
Speaker 1: than rather than like that's what I say, you set

580
00:28:37,560 --> 00:28:41,400
Speaker 1: a goal, getting to your goal is going like you

581
00:28:41,480 --> 00:28:43,760
Speaker 1: got a plan, you built a plan to get here.

582
00:28:44,160 --> 00:28:46,760
Speaker 1: Getting to a goal, you're you're like fuck, You're like

583
00:28:46,840 --> 00:28:47,600
Speaker 1: this shit's over.

584
00:28:48,000 --> 00:28:49,440
Speaker 2: Oh shit, Like you know what I mean?

585
00:28:49,480 --> 00:28:52,560
Speaker 1: Like there's when you're going like this, like nobody has

586
00:28:52,720 --> 00:28:55,200
Speaker 1: fucking built a business plan and it's gone dead like that.

587
00:28:55,440 --> 00:28:58,360
Speaker 3: But that's the difference with an entrepreneur and a corporate individual.

588
00:28:58,400 --> 00:29:01,080
Speaker 3: A corporate individual call some a problem. I only call

589
00:29:01,120 --> 00:29:03,360
Speaker 3: it a problem if you think it's a problem right

590
00:29:03,400 --> 00:29:05,520
Speaker 3: when you have to learn to adapt. But the people

591
00:29:05,520 --> 00:29:08,920
Speaker 3: who only think straight line is the fastest way to something,

592
00:29:09,440 --> 00:29:11,640
Speaker 3: and they're not ready to pivot, they're not ready for change.

593
00:29:11,760 --> 00:29:15,320
Speaker 1: And think about this, right, you're only as good as

594
00:29:15,360 --> 00:29:20,000
Speaker 1: those you hire, right, so for me, you have to

595
00:29:20,080 --> 00:29:22,840
Speaker 1: hire excellent. But excellent is a ton of different things.

596
00:29:22,920 --> 00:29:26,160
Speaker 1: Then work ethic, it's so important that. Okay, you're a

597
00:29:26,160 --> 00:29:30,320
Speaker 1: lifelong learner, you're adaptive, you're a lifelike, you're always growing,

598
00:29:30,560 --> 00:29:32,600
Speaker 1: so you're innovative, you're an innovative thinker.

599
00:29:32,720 --> 00:29:34,520
Speaker 2: You have the work ethic to back that up.

600
00:29:34,560 --> 00:29:37,720
Speaker 1: And then you're adaptive that you know, okay, if things

601
00:29:37,760 --> 00:29:40,040
Speaker 1: are pivoting, you're not someone. If people that are a

602
00:29:40,040 --> 00:29:42,720
Speaker 1: fake that change is tough on them and they like

603
00:29:42,760 --> 00:29:45,479
Speaker 1: to settle in and they work hard, but they're not.

604
00:29:46,360 --> 00:29:49,160
Speaker 2: They don't have not even a work ethic. But you're guilty.

605
00:29:49,320 --> 00:29:52,000
Speaker 1: You feel that guilty sense if you're not working hard,

606
00:29:53,680 --> 00:29:58,840
Speaker 1: that combination will ensure the like mindedness that will create

607
00:29:58,880 --> 00:29:59,960
Speaker 1: a culture of.

608
00:30:00,080 --> 00:30:02,000
Speaker 2: Innovation and adaptiveness.

609
00:30:02,080 --> 00:30:05,320
Speaker 1: Right because ultimately, if you think it at the top

610
00:30:05,360 --> 00:30:08,280
Speaker 1: and you've got a team that's skittish on that or

611
00:30:08,280 --> 00:30:10,640
Speaker 1: not the same way they're they're not gonna move for

612
00:30:10,840 --> 00:30:13,880
Speaker 1: you. You're gonna micro manage trying to get them to be

613
00:30:14,160 --> 00:30:15,600
Speaker 1: innovative and move around it.

614
00:30:15,640 --> 00:30:19,480
Speaker 3: So when you're hiring teammates or assigning people to things,

615
00:30:19,560 --> 00:30:21,440
Speaker 3: do you I mean and there's certain areas where you

616
00:30:21,480 --> 00:30:24,000
Speaker 3: need a person with a certain degree of an education

617
00:30:24,240 --> 00:30:27,320
Speaker 3: for various things. Obviously you know you're counting your CFO.

618
00:30:27,400 --> 00:30:28,719
Speaker 3: You don't want you don't want to pick them up

619
00:30:28,720 --> 00:30:31,400
Speaker 3: from somebody who's just kind of working at McDonald's really quick.

620
00:30:31,440 --> 00:30:36,120
Speaker 3: But do you do you value hiring people who are

621
00:30:36,320 --> 00:30:39,560
Speaker 3: you know, the big executives or would you like a hungry,

622
00:30:39,600 --> 00:30:42,480
Speaker 3: scrappy person that just wants a shot and will never

623
00:30:42,680 --> 00:30:45,160
Speaker 3: go to sleep, Which where where are you at?

624
00:30:45,440 --> 00:30:50,600
Speaker 1: I think it's it's it's tough because you you you

625
00:30:50,680 --> 00:30:54,200
Speaker 1: don't want you want a talented executive, which is really

626
00:30:54,240 --> 00:30:56,959
Speaker 1: hard to get and are really expensive, and they've got

627
00:30:57,000 --> 00:30:59,720
Speaker 1: to be in between a giant exit or some like.

628
00:30:59,600 --> 00:31:01,880
Speaker 3: That's or they would have their own company, yeah, or

629
00:31:01,920 --> 00:31:02,200
Speaker 3: they'd be.

630
00:31:02,240 --> 00:31:05,280
Speaker 1: Doing it the the the scrapy kids going to go

631
00:31:05,360 --> 00:31:07,920
Speaker 1: be that one day, right, It's just a matter of

632
00:31:10,200 --> 00:31:12,360
Speaker 1: are they right for what you're putting them in. I

633
00:31:12,400 --> 00:31:15,160
Speaker 1: think a lot of times, hungry talented people will be

634
00:31:15,200 --> 00:31:18,320
Speaker 1: put in the wrong job and it'll just slowly drive

635
00:31:18,360 --> 00:31:20,560
Speaker 1: them crazy, or they'll be asked to do too much.

636
00:31:20,840 --> 00:31:22,360
Speaker 1: I think what I did over the last couple of

637
00:31:22,400 --> 00:31:26,320
Speaker 1: years is demanded too many jobs that are really talented

638
00:31:26,360 --> 00:31:29,440
Speaker 1: people and in turn didn't allow them to focus and

639
00:31:29,480 --> 00:31:33,320
Speaker 1: grow the right day, right way, which ultimately when they're

640
00:31:33,320 --> 00:31:35,280
Speaker 1: forced to pivot into doing a bunch of stuff in

641
00:31:35,280 --> 00:31:37,160
Speaker 1: a row they don't like doing and getting off of

642
00:31:37,200 --> 00:31:40,280
Speaker 1: when they were having so much fun before, can be

643
00:31:40,320 --> 00:31:40,840
Speaker 1: a problem.

644
00:31:40,840 --> 00:31:43,720
Speaker 2: And that's why to me, I look at them both.

645
00:31:43,760 --> 00:31:46,200
Speaker 1: I don't trust what I like to call the hopper,

646
00:31:46,760 --> 00:31:49,600
Speaker 1: you know, it's the person that has a job every

647
00:31:49,680 --> 00:31:52,040
Speaker 1: every year or two years, like that is the most

648
00:31:52,120 --> 00:31:56,520
Speaker 1: dangerous thing. It's I have never not hired one, and

649
00:31:56,560 --> 00:31:57,560
Speaker 1: they have not hopped for me.

650
00:31:58,320 --> 00:31:58,560
Speaker 2: You know.

651
00:31:58,800 --> 00:32:01,920
Speaker 3: It's like it's like when hot, when did you hire

652
00:32:01,960 --> 00:32:05,040
Speaker 3: the hoppers? When you started making money? When it was Hey,

653
00:32:05,080 --> 00:32:06,840
Speaker 3: I need some kind of and and somebody comes in, oh,

654
00:32:06,880 --> 00:32:08,520
Speaker 3: I used to work and so forth and so a

655
00:32:08,600 --> 00:32:10,840
Speaker 3: marketing agency. And then all of a sudden, they hop

656
00:32:11,640 --> 00:32:12,600
Speaker 3: have you ever been through that?

657
00:32:12,800 --> 00:32:13,760
Speaker 2: Would they start up?

658
00:32:13,800 --> 00:32:16,400
Speaker 3: And then you had money now you know, and you're like,

659
00:32:16,440 --> 00:32:18,360
Speaker 3: you know what, we need to staff up because I

660
00:32:18,400 --> 00:32:20,600
Speaker 3: believe now I can get the best, the Harvard to

661
00:32:20,720 --> 00:32:24,160
Speaker 3: Yale whatever it is, right, and you hire them, you know,

662
00:32:24,320 --> 00:32:26,800
Speaker 3: as that worked out good for you or they did

663
00:32:26,840 --> 00:32:27,080
Speaker 3: it not.

664
00:32:27,240 --> 00:32:30,640
Speaker 1: You know, it's it's been a bit of a blood

665
00:32:30,680 --> 00:32:37,240
Speaker 1: bath around around my part because it's it's I am

666
00:32:37,680 --> 00:32:42,760
Speaker 1: I hate when you you sell yourself wrong. I'm really

667
00:32:42,800 --> 00:32:47,880
Speaker 1: trying to figure out how you charmed me and you

668
00:32:48,040 --> 00:32:50,880
Speaker 1: got me amped up. We're passionate, we're driven. Here's the

669
00:32:50,920 --> 00:32:54,479
Speaker 1: opportunity you've been waiting for. You're you're a killer, just

670
00:32:54,560 --> 00:32:58,080
Speaker 1: like me. Let's let's get it. And then what like

671
00:32:58,160 --> 00:33:01,120
Speaker 1: then it's like gosh, like what now now we're missing deadline?

672
00:33:01,320 --> 00:33:02,960
Speaker 1: Like I thought, like you know, like no, like and

673
00:33:03,000 --> 00:33:04,640
Speaker 1: then I'm being to like, no, this is the process

674
00:33:04,680 --> 00:33:06,560
Speaker 1: that I go through. I've did this for the last

675
00:33:06,560 --> 00:33:09,960
Speaker 1: fifteen years. Like trust me, this is out welcome, trust you.

676
00:33:10,000 --> 00:33:11,400
Speaker 2: You know what I mean, that's what we do. Like

677
00:33:11,440 --> 00:33:13,040
Speaker 2: I hired you to do this. I gotta trust you.

678
00:33:13,600 --> 00:33:16,320
Speaker 1: And then finally, like the moment I realized, oh no, no,

679
00:33:16,360 --> 00:33:16,880
Speaker 1: this is.

680
00:33:17,120 --> 00:33:20,040
Speaker 2: This is they're just really not the real deal.

681
00:33:20,560 --> 00:33:24,480
Speaker 1: It's I don't it is without hesitation, it's over right,

682
00:33:24,600 --> 00:33:27,440
Speaker 1: like I cannot, I can no longer.

683
00:33:29,000 --> 00:33:31,360
Speaker 2: Run, sort of that flatline of.

684
00:33:31,360 --> 00:33:33,480
Speaker 1: You know, you know, we just raised money for Street

685
00:33:33,560 --> 00:33:37,160
Speaker 1: League and part of the contingency is putting in a CEO.

686
00:33:37,400 --> 00:33:41,600
Speaker 1: And I've met with so many people. It's a tough hire, right,

687
00:33:41,800 --> 00:33:47,680
Speaker 1: And but the fear is that that be guy right

688
00:33:47,760 --> 00:33:51,120
Speaker 1: where it's like, man, you're not like Seed where you're

689
00:33:51,120 --> 00:33:52,920
Speaker 1: getting fired and it's slice time.

690
00:33:53,080 --> 00:33:55,640
Speaker 2: It's but you're not. You're not. You're not gonna take

691
00:33:55,680 --> 00:33:57,000
Speaker 2: this thing to another level. You're not.

692
00:33:57,040 --> 00:34:01,040
Speaker 1: It's like when you land in that dead zone and

693
00:34:02,200 --> 00:34:04,880
Speaker 1: I am at the point where I just if it

694
00:34:04,880 --> 00:34:07,160
Speaker 1: doesn't look like a I'm not like if they just

695
00:34:07,360 --> 00:34:09,919
Speaker 1: slout like I can't even there's no longer the bees

696
00:34:10,000 --> 00:34:13,160
Speaker 1: the danger zone. If I if I'm fluctuating and it's

697
00:34:13,200 --> 00:34:15,560
Speaker 1: like you're gone, Like if we can't even go through

698
00:34:15,560 --> 00:34:18,200
Speaker 1: the risk of you maybe being a c I'm not

699
00:34:18,239 --> 00:34:20,399
Speaker 1: going to train you hope you become an a It's

700
00:34:20,440 --> 00:34:22,319
Speaker 1: like if you're if you're a bee, it's over.

701
00:34:22,680 --> 00:34:25,120
Speaker 3: And I think that goes right back to the power

702
00:34:25,120 --> 00:34:27,080
Speaker 3: of broke theory because a lot of people they're starting

703
00:34:27,080 --> 00:34:28,440
Speaker 3: a business they have and they want to take it

704
00:34:28,480 --> 00:34:31,200
Speaker 3: to the next level, and they think this high ticketed

705
00:34:31,280 --> 00:34:34,239
Speaker 3: person is going to be the silver bullet. And you know,

706
00:34:34,280 --> 00:34:35,840
Speaker 3: you can run a business like we do, and we go,

707
00:34:36,160 --> 00:34:38,960
Speaker 3: you know what, I'm going to hire Each division head

708
00:34:39,040 --> 00:34:40,799
Speaker 3: is going to cost two fifty and their job is

709
00:34:40,840 --> 00:34:43,520
Speaker 3: to bring in a million two million? Right now, what

710
00:34:43,600 --> 00:34:46,920
Speaker 3: happens if they do a great job at it, which

711
00:34:47,120 --> 00:34:50,719
Speaker 3: almost never happens, right, you don't really know what they did.

712
00:34:51,040 --> 00:34:54,439
Speaker 3: And if they suck, you don't really know what they did.

713
00:34:54,520 --> 00:34:59,040
Speaker 3: I'd rather the c person who wants to go in

714
00:34:59,040 --> 00:35:01,439
Speaker 3: that area and then how some form of somebody else

715
00:35:01,480 --> 00:35:04,000
Speaker 3: around to see what this person doing and we learn together,

716
00:35:04,840 --> 00:35:07,040
Speaker 3: and if that person has to lead, they're not taking

717
00:35:07,080 --> 00:35:09,279
Speaker 3: the keys to the car. I'm also learning a little

718
00:35:09,320 --> 00:35:13,400
Speaker 3: bit more of that. But if we profit and we

719
00:35:13,480 --> 00:35:16,839
Speaker 3: have a profit sharing system and there's some incentives, right,

720
00:35:16,960 --> 00:35:19,120
Speaker 3: we can hopefully scale the business. But I learned no

721
00:35:19,120 --> 00:35:21,640
Speaker 3: matter what. Yeah, and I never I never had those

722
00:35:21,640 --> 00:35:23,840
Speaker 3: big guys who were just bring in he gives the

723
00:35:23,920 --> 00:35:25,759
Speaker 3: way two fifty and they bring you four million dollars. No,

724
00:35:25,800 --> 00:35:28,120
Speaker 3: they they bring you four million out worth of lies.

725
00:35:28,480 --> 00:35:30,920
Speaker 2: Well, and it goes either way, you know what I mean.

726
00:35:31,000 --> 00:35:34,200
Speaker 1: I think that it's I think that's also the importance

727
00:35:34,239 --> 00:35:39,440
Speaker 1: of there's so many layers to learning, and an organizational

728
00:35:40,320 --> 00:35:43,080
Speaker 1: culture and structure is really important. If you've got a

729
00:35:43,120 --> 00:35:46,400
Speaker 1: flat organizational chart and you hire, you pay the money

730
00:35:46,400 --> 00:35:49,600
Speaker 1: for the big dog and and they hop on out

731
00:35:49,600 --> 00:35:51,840
Speaker 1: of there, you are left with the Key're like, okay,

732
00:35:51,920 --> 00:35:54,279
Speaker 1: what the flag? Their whole it was their whole thing.

733
00:35:54,320 --> 00:35:56,399
Speaker 1: They were running it. And they might have been they've

734
00:35:56,400 --> 00:35:59,640
Speaker 1: been especially in that that type of world where you're

735
00:35:59,680 --> 00:36:02,319
Speaker 1: kind of left with you don't ever want to be

736
00:36:02,440 --> 00:36:05,719
Speaker 1: left starting over, right, And I've been caughting that in

737
00:36:05,760 --> 00:36:07,719
Speaker 1: a couple of situations. And now I'm not even like

738
00:36:07,800 --> 00:36:11,520
Speaker 1: I'm just stopping everything and building every single rule to

739
00:36:11,600 --> 00:36:13,440
Speaker 1: building perfect business right.

740
00:36:13,480 --> 00:36:14,520
Speaker 2: And that's business and.

741
00:36:14,480 --> 00:36:18,680
Speaker 1: Brand right, And how to do you build business, brand

742
00:36:18,719 --> 00:36:19,799
Speaker 1: and media as one?

743
00:36:19,880 --> 00:36:20,240
Speaker 2: Today?

744
00:36:20,480 --> 00:36:23,280
Speaker 1: You cannot build brand and media separate. You can't build

745
00:36:23,320 --> 00:36:26,719
Speaker 1: brand and business separate, so you have to build all

746
00:36:26,760 --> 00:36:28,920
Speaker 1: of them together. There are rules to do it the

747
00:36:29,000 --> 00:36:33,640
Speaker 1: right way, and then they all have to be built

748
00:36:33,640 --> 00:36:36,000
Speaker 1: with the ability to scale, including media.

749
00:36:36,080 --> 00:36:36,960
Speaker 2: People don't think of.

750
00:36:39,080 --> 00:36:41,400
Speaker 1: When they go out and create media of thinking of

751
00:36:41,440 --> 00:36:44,359
Speaker 1: it scalable, right, because it's still essential that if your

752
00:36:44,400 --> 00:36:46,320
Speaker 1: business scale, your media scale.

753
00:36:46,360 --> 00:36:48,000
Speaker 2: DC is a really good example of that.

754
00:36:48,080 --> 00:36:50,400
Speaker 1: Like it was a skate shoe company that was in

755
00:36:50,440 --> 00:36:53,080
Speaker 1: three skate magazines, then it made a skate video that

756
00:36:53,160 --> 00:36:56,120
Speaker 1: turned into an MTV show that then the video was

757
00:36:56,120 --> 00:36:58,719
Speaker 1: an X Games event, like then ken Block did this

758
00:36:59,080 --> 00:37:02,120
Speaker 1: crazy car video. Is like their media scale right, and

759
00:37:02,160 --> 00:37:04,880
Speaker 1: then their products and brand we're able to scale into distribution.

760
00:37:05,120 --> 00:37:13,040
Speaker 1: So to me, my great thing right now is building

761
00:37:13,160 --> 00:37:16,920
Speaker 1: everything with all that in mind thoughtfully and as perfect,

762
00:37:16,960 --> 00:37:22,879
Speaker 1: with systems in place, and using your economies across your

763
00:37:22,960 --> 00:37:27,200
Speaker 1: businesses to create that structure for your other partner companies.

764
00:37:27,200 --> 00:37:31,080
Speaker 1: So you also don't lay off and invest in someone

765
00:37:31,120 --> 00:37:34,439
Speaker 1: you hope learns the stuff that you've learned along the way.

766
00:37:34,719 --> 00:37:37,720
Speaker 1: Here's a playbook and a rulebook to how we do business.

767
00:37:37,800 --> 00:37:39,360
Speaker 1: You have to do the same if you want to

768
00:37:39,400 --> 00:37:42,400
Speaker 1: be in business with us, right, Like I've found that

769
00:37:42,440 --> 00:37:44,319
Speaker 1: the toughest part, and I think that that has to

770
00:37:44,320 --> 00:37:46,320
Speaker 1: be something that you guys suffer with all day long

771
00:37:46,400 --> 00:37:52,120
Speaker 1: of doing deals with these random people that have you know.

772
00:37:52,320 --> 00:37:55,360
Speaker 1: And to me, the beauty of the show is the

773
00:37:55,440 --> 00:38:00,560
Speaker 1: way someone talks specifically about business and money and their

774
00:38:00,640 --> 00:38:03,759
Speaker 1: product and its capabilities and what it is there's it's

775
00:38:03,800 --> 00:38:06,600
Speaker 1: so it's so clear and evident, the more articulate and

776
00:38:06,640 --> 00:38:08,040
Speaker 1: real the thoughts are of.

777
00:38:08,360 --> 00:38:10,439
Speaker 2: Can they be can they learn the right way? Right?

778
00:38:10,480 --> 00:38:14,120
Speaker 1: But it's still even the great ideas that are more

779
00:38:14,440 --> 00:38:17,080
Speaker 1: tempting because oh that could be big. That's when you're

780
00:38:17,080 --> 00:38:19,399
Speaker 1: in a dogfight because you say it all the time,

781
00:38:19,400 --> 00:38:20,920
Speaker 1: but the reality of it is going to cost you

782
00:38:20,960 --> 00:38:24,279
Speaker 1: so much more effort. And then are they going to

783
00:38:24,320 --> 00:38:27,480
Speaker 1: be able to learn and become great entrepreneurs because some

784
00:38:27,520 --> 00:38:32,560
Speaker 1: people just aren't meant.

785
00:38:47,920 --> 00:38:51,600
Speaker 3: Somebody here is watching this and they are trying to

786
00:38:51,600 --> 00:38:53,640
Speaker 3: develop their own company, but they don't have any money.

787
00:38:53,800 --> 00:38:56,319
Speaker 3: If you can if you can give people three takeaways

788
00:38:56,400 --> 00:39:00,120
Speaker 3: right now on what they need to do well with

789
00:39:00,239 --> 00:39:00,799
Speaker 3: the three b.

790
00:39:01,200 --> 00:39:03,719
Speaker 2: This is for free, right you can do.

791
00:39:04,040 --> 00:39:08,600
Speaker 1: You can research the industry and the business you want

792
00:39:08,600 --> 00:39:10,640
Speaker 1: to do till the cows come home.

793
00:39:10,920 --> 00:39:11,359
Speaker 2: You've got.

794
00:39:11,600 --> 00:39:14,000
Speaker 1: It doesn't cost you anything to do the research, doesn't

795
00:39:14,000 --> 00:39:16,560
Speaker 1: cost you anything to call someone who's done it before

796
00:39:16,960 --> 00:39:20,600
Speaker 1: and ask for advice. Educate yourself as much as you

797
00:39:20,680 --> 00:39:27,360
Speaker 1: possibly can. And my advice is, if you have no money,

798
00:39:27,440 --> 00:39:29,680
Speaker 1: go to the person that can write your business plan

799
00:39:30,600 --> 00:39:32,520
Speaker 1: and be like, I'll give you some points if I

800
00:39:32,600 --> 00:39:34,879
Speaker 1: sell this one day, where they're going to be like, oh,

801
00:39:35,000 --> 00:39:36,960
Speaker 1: what like points if you sell it one day, which

802
00:39:36,960 --> 00:39:39,240
Speaker 1: you're not going to care, you know, be like, whatever

803
00:39:39,280 --> 00:39:43,960
Speaker 1: it is, it's cream, it's and and build that and

804
00:39:44,000 --> 00:39:46,799
Speaker 1: then take that to someone that's done it before and

805
00:39:46,880 --> 00:39:49,680
Speaker 1: let them look at it. It doesn't cost you anything

806
00:39:50,320 --> 00:39:53,480
Speaker 1: to gain as much knowledge and data about your customer

807
00:39:53,560 --> 00:39:55,600
Speaker 1: and who you think it is and the distribution and

808
00:39:55,640 --> 00:39:59,239
Speaker 1: all that, and build a plan because then you'll know

809
00:39:59,280 --> 00:40:01,719
Speaker 1: what you're the you want, why you want it, and

810
00:40:01,719 --> 00:40:02,520
Speaker 1: what it can become.

811
00:40:02,680 --> 00:40:05,720
Speaker 3: So homework, that is, you absolutely have to do your homework,

812
00:40:05,719 --> 00:40:07,680
Speaker 3: your analytics, whatever you want to call it. Because I

813
00:40:07,719 --> 00:40:10,760
Speaker 3: always say the same thing, you will never ever ever

814
00:40:11,080 --> 00:40:15,880
Speaker 3: create something new it ever, I always joke, and I

815
00:40:15,880 --> 00:40:17,880
Speaker 3: said it just now before I said, you know, Twitter

816
00:40:18,000 --> 00:40:20,480
Speaker 3: was a note on a pigeon's leg. A million years ago.

817
00:40:21,360 --> 00:40:23,680
Speaker 3: You will only have a new form of delivery, a

818
00:40:23,680 --> 00:40:26,160
Speaker 3: new position in it, or something else. I didn't put

819
00:40:26,200 --> 00:40:28,879
Speaker 3: three sleeves on a shirt when I made Fuobu. There

820
00:40:28,920 --> 00:40:30,960
Speaker 3: is a million people out there who make sure it's

821
00:40:31,000 --> 00:40:33,120
Speaker 3: But if you know how to do your homework, learn

822
00:40:33,160 --> 00:40:35,759
Speaker 3: where people have failed, learn where people have succeeded, and

823
00:40:35,880 --> 00:40:38,760
Speaker 3: learn where things are going, you have a better shot

824
00:40:38,800 --> 00:40:40,960
Speaker 3: at it. That's number one. So what would be the

825
00:40:41,040 --> 00:40:43,879
Speaker 3: number the number two word of advice for somebody who

826
00:40:43,880 --> 00:40:45,759
Speaker 3: has no money they're trying to get out there.

827
00:40:46,520 --> 00:40:49,399
Speaker 1: I mean, I think you know the reality of it

828
00:40:49,480 --> 00:40:55,600
Speaker 1: is is you are your own brand. There is so

829
00:40:55,760 --> 00:40:59,000
Speaker 1: much free access to build the voice of what you

830
00:40:59,120 --> 00:41:01,520
Speaker 1: stand for, what your brand stands for, and what your

831
00:41:01,560 --> 00:41:02,480
Speaker 1: idea stands for.

832
00:41:02,600 --> 00:41:03,680
Speaker 2: Others are going to believe in.

833
00:41:03,800 --> 00:41:06,400
Speaker 1: You need to identify that and then begin to build

834
00:41:06,440 --> 00:41:09,600
Speaker 1: your own media around it. YouTube's for free. You got

835
00:41:09,640 --> 00:41:12,720
Speaker 1: a cell phone video, you got your Instagram, your Twitter.

836
00:41:12,800 --> 00:41:17,280
Speaker 1: All that you need to create and build the ideology

837
00:41:17,560 --> 00:41:19,600
Speaker 1: of what your brand is and what it stands for,

838
00:41:19,680 --> 00:41:24,279
Speaker 1: the why of your brand and start living that now

839
00:41:24,520 --> 00:41:27,000
Speaker 1: doesn't cost you. And any person that sees like, oh

840
00:41:27,040 --> 00:41:29,480
Speaker 1: that's cool, that's just building leverage. And even if like

841
00:41:29,560 --> 00:41:31,480
Speaker 1: it's just the designs of what you think you're going

842
00:41:31,560 --> 00:41:34,560
Speaker 1: to do, and keep standing for it, like fake it

843
00:41:34,600 --> 00:41:36,719
Speaker 1: till you make it if you have to, you're still

844
00:41:36,760 --> 00:41:40,720
Speaker 1: better off laying the groundwork and having something that costs

845
00:41:40,719 --> 00:41:44,799
Speaker 1: you virtually nothing to begin to promote that depending on

846
00:41:44,840 --> 00:41:47,040
Speaker 1: what it is, you know, especially in acting and all that.

847
00:41:47,120 --> 00:41:49,719
Speaker 1: I tell people like, oh, like I want to I

848
00:41:49,760 --> 00:41:51,319
Speaker 1: want to do my own show or do this, like

849
00:41:51,360 --> 00:41:54,320
Speaker 1: you don't know what, then you should be Instagram famous

850
00:41:54,560 --> 00:41:56,080
Speaker 1: and be a YouTube star like.

851
00:41:56,040 --> 00:42:00,520
Speaker 3: You know what. And we just had in here Pek,

852
00:42:00,800 --> 00:42:03,440
Speaker 3: you know, he wanted to talk to you, and he

853
00:42:03,760 --> 00:42:05,640
Speaker 3: was great. He was on Drake and Josh or whatever

854
00:42:05,640 --> 00:42:08,359
Speaker 3: the case is. And now he's one of the most

855
00:42:08,360 --> 00:42:13,480
Speaker 3: influential instagrammers or whatever the case is. But that is

856
00:42:13,520 --> 00:42:15,920
Speaker 3: a very valuable point that I always say. I always

857
00:42:15,960 --> 00:42:19,520
Speaker 3: tell entrepreneurs, you are the brand. We do not invest

858
00:42:19,600 --> 00:42:22,040
Speaker 3: in businesses, we invest in people. But do you know

859
00:42:22,120 --> 00:42:25,160
Speaker 3: what your brand stands for? There was a guy in

860
00:42:25,239 --> 00:42:28,520
Speaker 3: Chicago used to write a little book about how gentlemen

861
00:42:28,560 --> 00:42:30,399
Speaker 3: should be in Martinez and is that And he sat

862
00:42:30,440 --> 00:42:33,320
Speaker 3: there and said, you know what, I'm not being the brand.

863
00:42:34,120 --> 00:42:37,960
Speaker 3: So he decided to move out to Los Angeles and

864
00:42:38,160 --> 00:42:43,080
Speaker 3: create a mansion and Hugh heaven right, he said, I'm

865
00:42:43,080 --> 00:42:46,120
Speaker 3: not being the brand, and now he still is the brand. Right.

866
00:42:46,600 --> 00:42:49,200
Speaker 3: So you know, I look at that and people don't

867
00:42:49,239 --> 00:42:51,600
Speaker 3: realize that we look at them first. And especially with

868
00:42:51,719 --> 00:42:54,000
Speaker 3: social media out there these days. You know, in the past,

869
00:42:54,040 --> 00:42:56,200
Speaker 3: we used to be able to put out something and

870
00:42:56,760 --> 00:42:59,040
Speaker 3: you know kind of building, they will come. But with

871
00:42:59,160 --> 00:43:01,880
Speaker 3: the transparent see a social media, they're looking at you.

872
00:43:01,960 --> 00:43:04,840
Speaker 3: And I always tell people, can you put yourself in

873
00:43:04,960 --> 00:43:07,880
Speaker 3: two to five words? Apple? Think different? Nike, you just

874
00:43:07,920 --> 00:43:11,320
Speaker 3: do it. Food before us, by us, you know Ford,

875
00:43:11,480 --> 00:43:13,719
Speaker 3: you know, found on Roads Dead. I'm just jokinging to

876
00:43:13,719 --> 00:43:15,400
Speaker 3: say that, But can you put yourself in two to

877
00:43:15,480 --> 00:43:16,200
Speaker 3: five words?

878
00:43:16,680 --> 00:43:17,000
Speaker 2: Can you?

879
00:43:17,840 --> 00:43:21,080
Speaker 3: I can. I'm on a quest and it's exactly what

880
00:43:21,120 --> 00:43:23,920
Speaker 3: you say. Walk in the room and learn. I'm constantly

881
00:43:24,000 --> 00:43:26,680
Speaker 3: learning and your two to five words may change over

882
00:43:26,719 --> 00:43:28,319
Speaker 3: the course of time. But put yourself in two to

883
00:43:28,360 --> 00:43:30,600
Speaker 3: five words, because if you don't know what you stand for,

884
00:43:30,760 --> 00:43:32,840
Speaker 3: then you leave it up to others to interpret that

885
00:43:33,040 --> 00:43:35,120
Speaker 3: two to five words. Now, I'm sure you have one

886
00:43:35,160 --> 00:43:35,600
Speaker 3: of yours.

887
00:43:36,640 --> 00:43:41,160
Speaker 1: Mine is relentlessly living amazing. For Rob Derek the brand

888
00:43:41,600 --> 00:43:45,920
Speaker 1: and Derek Enterprises is relentlessly manufacturing amazing.

889
00:43:46,080 --> 00:43:47,319
Speaker 3: So it's just relentless.

890
00:43:47,560 --> 00:43:51,000
Speaker 1: It's relentless, it's it's culturally it's kind of what it is.

891
00:43:51,120 --> 00:43:56,799
Speaker 1: And really, to me, amazing is anything that makes you

892
00:43:56,880 --> 00:43:59,359
Speaker 1: be like, oh, that gives you, that makes you say,

893
00:43:59,400 --> 00:44:02,400
Speaker 1: oh man, that's sick, right, or you watch it you laugh,

894
00:44:03,200 --> 00:44:04,239
Speaker 1: it inspires you.

895
00:44:04,680 --> 00:44:06,080
Speaker 3: But you don't want to find the most important thing

896
00:44:06,080 --> 00:44:08,640
Speaker 3: about that thing those words is because everybody in the

897
00:44:08,719 --> 00:44:13,080
Speaker 3: organization knows the first word is relentless. We won't stop.

898
00:44:13,360 --> 00:44:17,160
Speaker 3: We won't stop that, right, And what's the number three?

899
00:44:17,320 --> 00:44:17,759
Speaker 3: Number three?

900
00:44:17,840 --> 00:44:21,200
Speaker 1: Make sure your idea is viable and you can make

901
00:44:21,239 --> 00:44:24,480
Speaker 1: some money at it, right, because passion and love for

902
00:44:24,560 --> 00:44:27,400
Speaker 1: something can be pretty pointless.

903
00:44:27,880 --> 00:44:28,000
Speaker 3: Right.

904
00:44:28,320 --> 00:44:31,480
Speaker 1: It's like and you've got to know what success is

905
00:44:31,520 --> 00:44:35,000
Speaker 1: and a lot of times, you know, I'm not sure

906
00:44:35,000 --> 00:44:37,520
Speaker 1: who the the quote was from, but I read it

907
00:44:37,520 --> 00:44:41,080
Speaker 1: this morning and it's it's the idea of where where

908
00:44:41,080 --> 00:44:47,640
Speaker 1: your passion and your interests are, your talent and your

909
00:44:47,719 --> 00:44:52,720
Speaker 1: interests meet connected, where it's financially viable.

910
00:44:52,880 --> 00:44:53,040
Speaker 3: Right.

911
00:44:53,120 --> 00:44:56,600
Speaker 1: The closest where you can find that intersection is where

912
00:44:56,600 --> 00:44:59,200
Speaker 1: you're going to have the most opportunity for success.

913
00:44:59,280 --> 00:45:01,520
Speaker 3: But let's let's get let's get a little clarity, because

914
00:45:01,560 --> 00:45:03,399
Speaker 3: you know, I'm always the one who said who goes

915
00:45:03,400 --> 00:45:07,080
Speaker 3: out and says you must love what you do and

916
00:45:07,480 --> 00:45:08,880
Speaker 3: in what you just said, and I know, and I

917
00:45:08,920 --> 00:45:12,920
Speaker 3: know we'll find that common line. You're saying, you know,

918
00:45:13,200 --> 00:45:15,839
Speaker 3: make sure you can make money at it, but you're

919
00:45:15,880 --> 00:45:18,320
Speaker 3: saying love. Would you have a level of interest to

920
00:45:18,440 --> 00:45:20,880
Speaker 3: you get to a certain point and then say I

921
00:45:21,000 --> 00:45:23,279
Speaker 3: have to either call this a hobby or I have

922
00:45:23,360 --> 00:45:25,799
Speaker 3: to take this one seriously and find a way to

923
00:45:26,160 --> 00:45:30,200
Speaker 3: make my passion and my love my career or job.

924
00:45:30,600 --> 00:45:32,799
Speaker 1: What Also, I would also say, you got to you

925
00:45:32,840 --> 00:45:36,319
Speaker 1: gotta know when to pull the plug right you go like,

926
00:45:36,440 --> 00:45:38,799
Speaker 1: you got to build a plan that also has not

927
00:45:38,880 --> 00:45:41,920
Speaker 1: an exit strategy to get paid, but an exit strategy

928
00:45:41,960 --> 00:45:42,800
Speaker 1: to keep your sanity.

929
00:45:42,880 --> 00:45:44,520
Speaker 3: You walk into a casino and say how much am

930
00:45:44,560 --> 00:45:45,440
Speaker 3: I ready to lose?

931
00:45:46,480 --> 00:45:49,319
Speaker 1: It's like I think, and I would almost say, even

932
00:45:49,320 --> 00:45:51,439
Speaker 1: when the company's lay like where it's not it's making

933
00:45:51,440 --> 00:45:53,600
Speaker 1: a little bit of money, but it's taking up so

934
00:45:53,680 --> 00:45:57,320
Speaker 1: much energy and it's not didn't nearly meet your expectations.

935
00:45:57,360 --> 00:45:58,759
Speaker 3: You're working for the people, right.

936
00:45:58,840 --> 00:46:01,200
Speaker 1: And I think that's if if you don't define from

937
00:46:01,239 --> 00:46:04,600
Speaker 1: the very beginning what success looks for you on what

938
00:46:04,640 --> 00:46:07,920
Speaker 1: you're chasing in the first place. You know, and a

939
00:46:07,920 --> 00:46:09,920
Speaker 1: lot of times that can be passion. You know, if

940
00:46:09,960 --> 00:46:13,879
Speaker 1: you absolutely are passionate about wine corks and you want

941
00:46:13,920 --> 00:46:16,560
Speaker 1: to be the most amazing wine cork maker of all time,

942
00:46:16,600 --> 00:46:19,799
Speaker 1: and you know that there's a limited amount of that

943
00:46:19,840 --> 00:46:22,399
Speaker 1: you could ever sell, but you just enjoy cutting each

944
00:46:22,440 --> 00:46:24,919
Speaker 1: one out and you make a dollar on each one,

945
00:46:25,000 --> 00:46:28,239
Speaker 1: and shoot, you only need fifty sixty thousand dollars to

946
00:46:28,320 --> 00:46:31,600
Speaker 1: live and then build your business and your passion around

947
00:46:31,680 --> 00:46:34,759
Speaker 1: cork making and fifty sixty thousand dollars as at what

948
00:46:34,840 --> 00:46:37,080
Speaker 1: success is and go find it.

949
00:46:37,120 --> 00:46:39,160
Speaker 3: And I think that is something that I have not

950
00:46:39,280 --> 00:46:42,360
Speaker 3: talked about often in these interviews. But I don't define

951
00:46:42,400 --> 00:46:46,400
Speaker 3: success by money, because you may make the fifty sixty

952
00:46:46,440 --> 00:46:50,200
Speaker 3: thousand dollars worth of quarks, but you get to live

953
00:46:50,239 --> 00:46:52,880
Speaker 3: on a little island with your kids and your wife

954
00:46:52,960 --> 00:46:54,920
Speaker 3: and go fishing every day with them and draw on

955
00:46:54,960 --> 00:46:57,759
Speaker 3: the sand, and that is what you define successes because

956
00:46:57,760 --> 00:47:00,799
Speaker 3: you just want to be around your beautiful children, your wife, right,

957
00:47:00,840 --> 00:47:03,200
Speaker 3: And that is way more successful than half the billionaires.

958
00:47:03,239 --> 00:47:05,839
Speaker 3: I know, right, because there are some miserable assholes half

959
00:47:05,880 --> 00:47:06,200
Speaker 3: of the right.

960
00:47:07,160 --> 00:47:07,359
Speaker 1: Right.

961
00:47:07,400 --> 00:47:10,600
Speaker 2: But it's also that's why I would go back to

962
00:47:10,640 --> 00:47:11,560
Speaker 2: sort of the life plan.

963
00:47:12,200 --> 00:47:16,080
Speaker 1: You've got to like I know, right, I tried this

964
00:47:16,200 --> 00:47:19,200
Speaker 1: what I tried two years ago. Right, we gotta we

965
00:47:19,239 --> 00:47:22,760
Speaker 1: gotta peel you're doing too much. We've got to peel back,

966
00:47:22,880 --> 00:47:24,719
Speaker 1: and just you've got to focus on like three or

967
00:47:24,719 --> 00:47:25,400
Speaker 1: four things.

968
00:47:26,120 --> 00:47:27,239
Speaker 2: And I tried that.

969
00:47:28,000 --> 00:47:30,359
Speaker 1: I said, okay, like let's let's get focused, like, okay,

970
00:47:30,360 --> 00:47:32,279
Speaker 1: you got the two shows, you got the cartoon, we're

971
00:47:32,280 --> 00:47:35,000
Speaker 1: doing Street League right now. It's like, you gotta you

972
00:47:35,080 --> 00:47:37,480
Speaker 1: gotta focus. You try to do this multi channel network.

973
00:47:37,520 --> 00:47:39,879
Speaker 1: You've got these new clothing companies, like your DC brand

974
00:47:39,920 --> 00:47:40,799
Speaker 1: is read all this shit.

975
00:47:42,360 --> 00:47:44,160
Speaker 2: So it's like, okay, okay, okay, okay, let's start. Let's

976
00:47:44,200 --> 00:47:46,879
Speaker 2: start stripping them back. And so we.

977
00:47:49,360 --> 00:47:52,800
Speaker 1: Presented, well, I was presented a plan of like here's

978
00:47:52,880 --> 00:47:54,640
Speaker 1: everything that you should just focus on for the next

979
00:47:54,640 --> 00:47:58,480
Speaker 1: two Instantaneously, I was miserable, right, because I realized, like, no,

980
00:47:58,560 --> 00:47:59,640
Speaker 1: it's not, it's not.

981
00:48:00,360 --> 00:48:02,160
Speaker 2: I love being in it.

982
00:48:02,800 --> 00:48:05,880
Speaker 1: So what we have to do is build the underneath

983
00:48:05,920 --> 00:48:09,160
Speaker 1: I need to build a system that allows me. I

984
00:48:09,200 --> 00:48:13,239
Speaker 1: love creating and birthing the idea and then I love watching.

985
00:48:12,880 --> 00:48:14,480
Speaker 3: It grow and challenging yourself.

986
00:48:14,560 --> 00:48:16,759
Speaker 1: Right, So it's like I don't want to stop the

987
00:48:16,760 --> 00:48:19,120
Speaker 1: flow of ideas. I need to build actually build a

988
00:48:19,239 --> 00:48:23,600
Speaker 1: company that allows me to do that. All you to play, right,

989
00:48:23,640 --> 00:48:25,800
Speaker 1: that allows me, but do it in a thoughtful way.

990
00:48:25,920 --> 00:48:29,520
Speaker 1: And what I in a way that's fully integrated and

991
00:48:29,560 --> 00:48:33,360
Speaker 1: supports itself and ultimately very successful. But what it's not

992
00:48:34,080 --> 00:48:37,520
Speaker 1: is trying to do a handful of different things. It's

993
00:48:37,640 --> 00:48:39,759
Speaker 1: having a company that can do everything.

994
00:48:39,880 --> 00:48:42,319
Speaker 3: All you did was do exactly what you said you

995
00:48:42,360 --> 00:48:45,480
Speaker 3: would not do as well to other people, people who

996
00:48:45,520 --> 00:48:47,759
Speaker 3: they have this area especially, but you're giving them and

997
00:48:47,760 --> 00:48:49,880
Speaker 3: put them in a box to do these things. You

998
00:48:49,920 --> 00:48:51,600
Speaker 3: didn't allow yourself to be put in the same box.

999
00:48:51,719 --> 00:48:52,440
Speaker 2: Yeah, no, it was.

1000
00:48:52,520 --> 00:48:55,680
Speaker 1: But I also I'm creating the box and building the

1001
00:48:55,760 --> 00:48:57,839
Speaker 1: box and make the rules of the box. So it's

1002
00:48:57,880 --> 00:48:59,839
Speaker 1: like I let them land. Okay, okay, it makes sense.

1003
00:48:59,880 --> 00:49:02,719
Speaker 1: And I'll tell you what it really changed to is

1004
00:49:02,760 --> 00:49:06,680
Speaker 1: I got offered. You know, a big investment group came in.

1005
00:49:06,719 --> 00:49:09,040
Speaker 1: I was raising money for Streetly at the time, They're like, nah,

1006
00:49:09,040 --> 00:49:11,640
Speaker 1: we want' was do a three sixty deal if we want,

1007
00:49:11,800 --> 00:49:18,280
Speaker 1: we want everything email and it really, I would say,

1008
00:49:20,400 --> 00:49:22,360
Speaker 1: because they looked at it all like man, no, like

1009
00:49:22,400 --> 00:49:25,560
Speaker 1: we don't, let's just want like that's the specifically he said,

1010
00:49:26,200 --> 00:49:29,279
Speaker 1: came into the meeting and said we've seen the tail,

1011
00:49:29,360 --> 00:49:30,280
Speaker 1: and we want to see.

1012
00:49:30,080 --> 00:49:34,440
Speaker 2: The whole dog. And I went on this journey and

1013
00:49:34,480 --> 00:49:35,319
Speaker 2: it really.

1014
00:49:37,160 --> 00:49:41,000
Speaker 1: Sort of exposed my weaknesses as a businessman, you know,

1015
00:49:41,080 --> 00:49:44,080
Speaker 1: and and I'm a gunslinger. And it was only at

1016
00:49:44,080 --> 00:49:47,000
Speaker 1: that time that I really began to realize like when

1017
00:49:47,000 --> 00:49:49,719
Speaker 1: they were like when things were really real, when you

1018
00:49:50,040 --> 00:49:51,719
Speaker 1: and I'm sure you've been through this, when when they

1019
00:49:51,800 --> 00:49:54,759
Speaker 1: really start and forget about just digging through the finances

1020
00:49:54,800 --> 00:49:58,480
Speaker 1: and structure of one company everything as a whole, it

1021
00:49:58,600 --> 00:50:01,400
Speaker 1: was like, oh, oh yeah.

1022
00:50:00,440 --> 00:50:00,640
Speaker 3: You know.

1023
00:50:00,719 --> 00:50:03,200
Speaker 1: And I had to I basically I got an offer

1024
00:50:03,920 --> 00:50:06,520
Speaker 1: and I said, man, come on, man, you know where

1025
00:50:06,520 --> 00:50:08,600
Speaker 1: I'm headed. That's why you're in here, Like, don't like,

1026
00:50:08,719 --> 00:50:10,880
Speaker 1: I'm not. I don't need to take your money to

1027
00:50:10,960 --> 00:50:14,279
Speaker 1: do a bet to try to get me there. It's

1028
00:50:14,320 --> 00:50:16,160
Speaker 1: like you either pay me the money for all the

1029
00:50:16,200 --> 00:50:17,879
Speaker 1: work that I've done, because you know, I'm gonna get

1030
00:50:17,920 --> 00:50:21,760
Speaker 1: there and we go get there together, and it it

1031
00:50:21,880 --> 00:50:22,839
Speaker 1: didn't happen.

1032
00:50:22,520 --> 00:50:25,239
Speaker 2: And it forced me to then, you know, that was

1033
00:50:25,280 --> 00:50:25,920
Speaker 2: what I like to.

1034
00:50:25,840 --> 00:50:29,960
Speaker 1: Call the fuck you fuel to where like you don't

1035
00:50:30,000 --> 00:50:31,560
Speaker 1: think I can do this on my own, you wait

1036
00:50:31,600 --> 00:50:35,560
Speaker 1: and see, right, And I've been on the journey structuring

1037
00:50:35,719 --> 00:50:40,040
Speaker 1: everything to knowing like when I go win the same win.

1038
00:50:40,120 --> 00:50:42,480
Speaker 1: I'm still friends with all the guys from this day

1039
00:50:42,520 --> 00:50:44,000
Speaker 1: where I'm like, you know, like they're like, you know,

1040
00:50:44,040 --> 00:50:46,719
Speaker 1: because as they see me evolving immensely over these last

1041
00:50:46,800 --> 00:50:50,080
Speaker 1: couple of years, it's like, no, but next time, next

1042
00:50:50,080 --> 00:50:53,000
Speaker 1: time we talk, it's gonna be like I want exactly this,

1043
00:50:53,320 --> 00:50:54,839
Speaker 1: I'm taking this much of it.

1044
00:50:55,239 --> 00:50:57,920
Speaker 2: Then I'm using this to do this, and it's.

1045
00:50:57,800 --> 00:50:59,600
Speaker 1: Going to be this I'm not even there. There's gonna

1046
00:50:59,600 --> 00:51:02,480
Speaker 1: be no quoe question about how you do it. But again,

1047
00:51:03,200 --> 00:51:05,799
Speaker 1: you got to go through that that you have. The

1048
00:51:05,840 --> 00:51:09,280
Speaker 1: only way you could get peeled apart at that level

1049
00:51:10,040 --> 00:51:10,759
Speaker 1: is to go through that.

1050
00:51:10,760 --> 00:51:12,720
Speaker 2: It's like business therapy almost. Listen.

1051
00:51:12,760 --> 00:51:15,120
Speaker 3: I listen, people think that you know, I have everything all,

1052
00:51:15,160 --> 00:51:17,880
Speaker 3: but no, I'm a horrible mess at my company because

1053
00:51:17,960 --> 00:51:20,440
Speaker 3: we're always testing the limits, you know. But that's why

1054
00:51:20,480 --> 00:51:22,840
Speaker 3: I could never go public. Yeah, because if I want public,

1055
00:51:22,880 --> 00:51:25,440
Speaker 3: forget it. You will see me hung on the on

1056
00:51:25,440 --> 00:51:28,400
Speaker 3: on the NASDAC not not you know, pushing any buttons

1057
00:51:28,400 --> 00:51:30,800
Speaker 3: over there. So I I totally understand it.

1058
00:51:30,840 --> 00:51:32,759
Speaker 1: But that's why Look, look, that's why I'm on some

1059
00:51:34,360 --> 00:51:37,879
Speaker 1: My My rally cry was run, I'm running this thing

1060
00:51:38,000 --> 00:51:40,359
Speaker 1: like a public company, and I was. I was deep

1061
00:51:40,560 --> 00:51:41,600
Speaker 1: in like a couple of weeks ago. I was like,

1062
00:51:41,600 --> 00:51:43,160
Speaker 1: now I want to make all my numbers be the

1063
00:51:43,400 --> 00:51:47,040
Speaker 1: like all public. So I set goals for the world

1064
00:51:47,040 --> 00:51:49,400
Speaker 1: to see. Because it's just like if you're trying to

1065
00:51:49,400 --> 00:51:50,800
Speaker 1: get in shape or lose weight, but do something you

1066
00:51:50,840 --> 00:51:53,360
Speaker 1: gotta if you don't tell somebody, there ain't no pressure,

1067
00:51:53,560 --> 00:51:54,160
Speaker 1: you know what I mean.

1068
00:51:54,239 --> 00:51:55,680
Speaker 2: Like, so if you don't.

1069
00:51:55,480 --> 00:51:58,200
Speaker 1: Weigh yourself every day and look at your body every day, like,

1070
00:51:58,560 --> 00:52:02,239
Speaker 1: it's easy to stop working now, start start putting on

1071
00:52:03,400 --> 00:52:06,680
Speaker 1: let's start losing that muscle and start looking the same, like,

1072
00:52:06,840 --> 00:52:08,960
Speaker 1: oh so I'm still doing good, like but when really

1073
00:52:09,000 --> 00:52:11,759
Speaker 1: you're just slowly fading, but without checking yourself.

1074
00:52:12,000 --> 00:52:14,840
Speaker 2: But if you don't tell anybody, it's your own thing.

1075
00:52:14,880 --> 00:52:16,399
Speaker 3: It's like a cancer. You don't want to pull back

1076
00:52:16,400 --> 00:52:18,279
Speaker 3: that skin to watch it, or it's like when people

1077
00:52:18,320 --> 00:52:20,799
Speaker 3: are financially in the hole and they don't want to

1078
00:52:20,920 --> 00:52:22,960
Speaker 3: just admit and go back and look at the numbers

1079
00:52:23,000 --> 00:52:23,920
Speaker 3: and cut and slash.

1080
00:52:24,120 --> 00:52:27,719
Speaker 1: But it's like I would like, I don't know, like

1081
00:52:27,760 --> 00:52:30,440
Speaker 1: I'm getting talked off of it by like the guys

1082
00:52:30,480 --> 00:52:31,479
Speaker 1: I'm building it with.

1083
00:52:31,400 --> 00:52:33,359
Speaker 2: Like that's just ridiculus. I'm like no, because it's like.

1084
00:52:33,640 --> 00:52:38,239
Speaker 1: It's like, I want everybody to know that this is

1085
00:52:38,280 --> 00:52:41,960
Speaker 1: a billion dollar goal and I want everybody involved that

1086
00:52:42,040 --> 00:52:44,240
Speaker 1: it's a part of the media, part of the products

1087
00:52:44,239 --> 00:52:46,640
Speaker 1: that are the entrepreneurs inside it that everybody like, oh,

1088
00:52:46,640 --> 00:52:51,960
Speaker 1: we're marching right and and there's some people that participate

1089
00:52:52,040 --> 00:52:54,359
Speaker 1: in purchasing or watching or being a part of it.

1090
00:52:54,400 --> 00:52:58,040
Speaker 1: They feel like we're part of growing this and meeting

1091
00:52:58,040 --> 00:53:00,000
Speaker 1: this goal. I don't know, it's never really been done before.

1092
00:53:00,200 --> 00:53:03,680
Speaker 1: It's a little taboo, but we'll see if I have

1093
00:53:03,760 --> 00:53:04,200
Speaker 1: the heart to do.

1094
00:53:04,400 --> 00:53:06,120
Speaker 3: Listen, you're gonna have the heart. You know why, because

1095
00:53:06,120 --> 00:53:08,920
Speaker 3: I probably, like you, I probably sleep on four hours

1096
00:53:08,960 --> 00:53:10,879
Speaker 3: a night, five hours a night, and now I'm gonna

1097
00:53:10,920 --> 00:53:13,239
Speaker 3: sleep about three because you got me amped. I appreciate

1098
00:53:13,600 --> 00:53:17,239
Speaker 3: you being here, and I appreciate the mental insight you're

1099
00:53:17,280 --> 00:53:21,919
Speaker 3: giving us to that burn in your in your belt,

1100
00:53:22,000 --> 00:53:25,240
Speaker 3: you just gotta burn inside you. It's infectious, it's amazing,

1101
00:53:25,320 --> 00:53:28,160
Speaker 3: it's it's it's a it's entrepreneurship at its core, and

1102
00:53:28,160 --> 00:53:29,160
Speaker 3: I appreciate you spend.

1103
00:53:29,000 --> 00:53:29,319
Speaker 2: Of time on.

1104
00:53:37,200 --> 00:53:40,000
Speaker 3: That moment with Damon. John is a production of the

1105
00:53:40,000 --> 00:53:43,919
Speaker 3: Black Effect Podcast Network. For more podcasts from the Black

1106
00:53:43,920 --> 00:53:49,400
Speaker 3: Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts, or

1107
00:53:49,400 --> 00:53:52,800
Speaker 3: wherever you listen to your favorite show and don't forget

1108
00:53:52,800 --> 00:53:57,040
Speaker 3: to subscribe to and rate the show. And of course

1109
00:53:57,080 --> 00:53:58,520
Speaker 3: you can all connect with me on any of my

1110
00:53:58,560 --> 00:54:03,680
Speaker 3: social media platforms. At the Shark, Damon spelt like Raymond,

1111
00:54:03,760 --> 00:54:04,640
Speaker 3: but what a dee