WEBVTT - Conversations Radio Needs To Hear

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<v Speaker 1>Watch up and welcome back to another episode of No

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<v Speaker 1>Sealer's Podcast with your hosts Now.

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<v Speaker 2>Fuck that with your load glasses, Malone.

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<v Speaker 3>I'll be down that way next next week.

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<v Speaker 4>Nice, let me know, let me know.

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<v Speaker 1>Okay, what kind of restaurants would you recommend to him?

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<v Speaker 3>Guys?

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<v Speaker 4>So what he likes to eat?

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<v Speaker 3>Oh, I'm gonna find out. I'm gonna be hitting you

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<v Speaker 3>up for sure. Nice. That was just dry.

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<v Speaker 2>You could have just went into your favorite type of food.

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<v Speaker 3>You talking to you? Pete?

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<v Speaker 2>No, No, who are you talking to you?

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<v Speaker 3>Why are I going to my favorite type of food for?

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<v Speaker 2>Because we were just having a common.

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<v Speaker 5>I'maty here we go. Wow, are you talking about from yesterday?

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<v Speaker 5>What are you talking about the conversation we had yesterday?

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<v Speaker 2>Okay? What conversation do we have?

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<v Speaker 4>I don't know.

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<v Speaker 5>I can't remember. I'm seeing now I'm getting old and shit, Pete.

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<v Speaker 4>I think real quick?

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<v Speaker 3>Yeah, pay me no mind? What's show am I on? Pete?

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<v Speaker 4>I just popped into a window on a computer.

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<v Speaker 3>Man, he's leading to something about fish, Pete.

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<v Speaker 2>Why would this be a conversation about fish.

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<v Speaker 3>I'm trying to figure out my favorite foods is? What

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<v Speaker 3>is my favorite foods.

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<v Speaker 2>I don't Peter, is your your okay?

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<v Speaker 1>So normally, cause when two people are going to meet

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<v Speaker 1>in the same town, Peter is a host of this town,

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<v Speaker 1>and he like, he'll take you out the food, and

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<v Speaker 1>I'm asking you what's your favorite food? So Pete could

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<v Speaker 1>figure out the best place to go. I couldn't heard

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<v Speaker 1>what he said, but some reason it is top secret.

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<v Speaker 3>Oh well, yeah it was. But my thing is, I

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<v Speaker 3>didn't know you guys hosts like that, you know what

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<v Speaker 3>I'm saying.

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<v Speaker 4>Like we're gentlemen.

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<v Speaker 3>That's why I'm not used to that. Pete, Pete, I'm sorry.

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<v Speaker 3>I'm not used to that.

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<v Speaker 5>You know.

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<v Speaker 3>I'm used to say what's happening, what's going on?

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<v Speaker 5>You know, not you know, had some you know, place

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<v Speaker 5>to eat, sit down, drinks, And I'm not used to

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<v Speaker 5>that kind of shit.

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<v Speaker 4>I guess I tried doing that with Still didn't go

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<v Speaker 4>over so well.

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<v Speaker 1>So you're not gonna tell him still what's your favorite

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<v Speaker 1>type of food so he can figure out the I'll let.

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<v Speaker 5>Him know before this is over, because wherever you are

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<v Speaker 5>located in Florida, I'll think of something Florida that I

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<v Speaker 5>would like to try.

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<v Speaker 2>Cool who comes to mind in Florida.

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<v Speaker 3>Uh, nothing zero, No Cuban food Nah.

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<v Speaker 2>What about trick Daddy's restaurant?

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<v Speaker 3>Nah? The no you have one?

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<v Speaker 1>So you don't know anything special you would like to

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<v Speaker 1>eat in Florida. Here's a better question. What have you

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<v Speaker 1>heard about Florida, especially like in that Miami area about

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<v Speaker 1>food period?

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<v Speaker 5>When I was down there, nothing really, you know, caught

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<v Speaker 5>my attention like Ooh, I want to eat here or

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<v Speaker 5>eat that or try this.

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<v Speaker 1>What about growing up? What do you remember hearing about

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<v Speaker 1>Florida or anything related to cities in Florida? What pop

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<v Speaker 1>things come to mind?

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<v Speaker 5>Suh, bananas, keetas. There's nothing that comes to Florida like boats,

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<v Speaker 5>you know, ships, cruise lines. Nothing else in Florida like

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<v Speaker 5>comes to mind. Where I was like, Ooh, I want

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<v Speaker 5>to go to Florida.

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<v Speaker 4>We have the elderly. Huh we have the elderly.

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<v Speaker 3>Yeah.

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<v Speaker 5>So what I'm saying, like he's trying to give me,

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<v Speaker 5>there's nothing really that like makes me want to say, Oh,

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<v Speaker 5>I have you know South Beach. Okay, let's say South Beach.

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<v Speaker 5>But I've been there and it wasn't like I thought.

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<v Speaker 3>It was going to be.

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<v Speaker 4>You know, it's not like it used to be.

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<v Speaker 3>Yeah, you know what I'm saying. So it was like.

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<v Speaker 4>Self pitched.

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<v Speaker 1>So what about uh what about what movies do you

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<v Speaker 1>remember about Florida growing up?

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<v Speaker 3>Well? Shit, uh TV shows. Let's say Miami Vice.

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<v Speaker 5>Okay, I know that, Okay, but to me, but I

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<v Speaker 5>was looking at Miami Vice, that was like a knockoff

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<v Speaker 5>from a California life.

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<v Speaker 2>Mmm.

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<v Speaker 5>You know, so it wasn't something like, oh, it was

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<v Speaker 5>just about drugs and shit. Okay, so drugs go there

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<v Speaker 5>and end up in California, you know, shit like that.

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<v Speaker 5>I was thinking, like, it wasn't something like ooh, I

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<v Speaker 5>want to go down there and live that jet life

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<v Speaker 5>set life day. To me, it was like a bunch

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<v Speaker 5>of boys. Shit, it wasn't real to me, Like it wasn't.

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<v Speaker 5>It just wasn't real, sure, you know, yeah, just just

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<v Speaker 5>was it real?

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<v Speaker 3>Now?

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<v Speaker 5>La was different, you know what I'm saying. You know,

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<v Speaker 5>on the West Coast and things down in LA. You

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<v Speaker 5>could see, you know, different like a chicken and waffles places,

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<v Speaker 5>you know what I'm saying, Them kind of places you

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<v Speaker 5>have down the big donut hole, you know, with the

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<v Speaker 5>big donut You see those in movies and stuff and

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<v Speaker 5>even like ooh, Rosco's you know you see that in movies.

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<v Speaker 2>What's the first movie you remember seeing Roscoe?

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<v Speaker 3>Man?

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<v Speaker 5>Fuck, I couldn't even tell you that. Don't even have

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<v Speaker 5>me lied to you.

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<v Speaker 2>What's the first movie you remember seeing Randy's Big Donut?

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<v Speaker 3>Then I think Carl Wash. Okay, I think it was

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<v Speaker 3>Carl Washed.

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<v Speaker 4>I think it was the Colors.

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<v Speaker 3>Huh.

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<v Speaker 4>I think it was the interest scene to Colors.

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<v Speaker 5>Carl Wash is really what made me become more interested

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<v Speaker 5>in LA is when I seen Carl Washed as a

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<v Speaker 5>kid in the seventh.

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<v Speaker 1>That what specifically did you see in Carl Washed? That

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<v Speaker 1>was like, man, that's in LA and stuff?

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<v Speaker 5>Oh the way that that the way that the different

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<v Speaker 5>people came together into that car wash. But you had

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<v Speaker 5>the different groups of people, the different groups of blacks

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<v Speaker 5>that all came to. You had the militant one, you

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<v Speaker 5>had the one that was like an Uncle Tom. Then

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<v Speaker 5>you had ones trying to be stars and stuff. And

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<v Speaker 5>to me, that's what LA was about. You know, everybody

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<v Speaker 5>trying to do different things, being stars, being this, and

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<v Speaker 5>they're all they're trying to hustle at the car wash.

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<v Speaker 2>What about Los Angeles like sights.

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<v Speaker 3>Sits, about Los Angeles sites growing.

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<v Speaker 2>Up, because I didn't see Carl.

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<v Speaker 5>Wash what movies that made me think of Los Angeles sites.

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<v Speaker 3>It would probably be in the very beginning.

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<v Speaker 5>I'll probably say it was the Bay Area that got

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<v Speaker 5>more play, you know than LA. Actually, you know, in

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<v Speaker 5>early seventies and stuff like that. Eighties, I think it

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<v Speaker 5>was more the Bay Area that they showed more with

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<v Speaker 5>the Golden gate Bridge and things like that, you know.

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<v Speaker 3>Before then when the nineties came, that's where gangs came.

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<v Speaker 5>They started doing more stuff in LA, sow more things

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<v Speaker 5>in LA.

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<v Speaker 3>Then.

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<v Speaker 2>I always say the Bay Area is the big brother

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<v Speaker 2>to black culture.

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<v Speaker 5>But yeah, they used to show the Bay Area first,

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<v Speaker 5>like in the seventies, you know Street Mac, right, the

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<v Speaker 5>Mac and stuff like all that stuff. Yeah, it was

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<v Speaker 5>in it was like in San Francisco. You always seen

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<v Speaker 5>the hills.

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<v Speaker 4>And yeah, the film was like the iconic district of

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<v Speaker 4>the West Coast. I feel like in that generation.

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<v Speaker 3>Yeah, that's what it was when when I was growing up.

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<v Speaker 5>Now, when the games coming, they started transferred towards LA

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<v Speaker 5>because of the game started putting an eye on LA

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<v Speaker 5>and that became you know the picture.

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<v Speaker 2>So if Carl Washed kinda is the first film for me.

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<v Speaker 5>Carl Washing is kind of like the first thing for

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<v Speaker 5>me that made me look at La, like on a

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<v Speaker 5>sunny day and you seen all the different crazy people

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<v Speaker 5>and stuff.

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<v Speaker 3>I was like, yeah, that's La, you know.

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<v Speaker 2>No sailings.

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<v Speaker 1>Yeah, my brother people in the spot King is in

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<v Speaker 1>here ed the Florida trying to set him up and

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<v Speaker 1>have Pete taken to a delicious place to eat some food.

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<v Speaker 1>But obviously he's being difficult.

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<v Speaker 3>Because there's really nothing, you know, in Florida.

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<v Speaker 5>Like people got suggested to me like, hey man, we

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<v Speaker 5>know we got this place over here that's you know,

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<v Speaker 5>pretty good to eat.

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<v Speaker 3>And I'd be like, okay, let's go over there and

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<v Speaker 3>try it, you know.

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<v Speaker 5>But for me, I don't think Florida the like there's

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<v Speaker 5>places like Detroit or somewhere like that that have these

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<v Speaker 5>little dive bars because I'm a foodie and shit, so

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<v Speaker 5>I'd be looking at these little places that people wouldn't

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<v Speaker 5>even go to because they probably smoking a cigarette, dropping

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<v Speaker 5>ashes and they shit.

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<v Speaker 3>I'd be looking at places like that that'd be having.

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<v Speaker 4>Those are only places I eat it.

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<v Speaker 3>Well, then we hit and That's what I'm saying. We

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<v Speaker 3>could you know, you act like you know me, I

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<v Speaker 3>don't have nothing to worry about.

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<v Speaker 2>What the hell is a foodie.

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<v Speaker 4>That's somebody who's singularly focused. And what's on the plate,

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<v Speaker 4>not the be honest or the selfie in front of

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<v Speaker 4>the sign out front. What's on the plate?

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<v Speaker 3>I'll be on.

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<v Speaker 5>I'll be on everybody that be eating at these places

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<v Speaker 5>on the internet.

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<v Speaker 3>I'll beyond it. I followed the hey, I followed them religiously.

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<v Speaker 5>They'd be having a big ass a lobster you know,

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<v Speaker 5>uh Burger's this big and stuff over there in the Baltimore.

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<v Speaker 5>They got a place of Baltimore that got lost, like

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<v Speaker 5>this big sandwich and stuff. Baltimore got a lot of

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<v Speaker 5>good places to eat.

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<v Speaker 2>Based off the online, but it's based off social media.

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<v Speaker 5>Well yeah, Accordia social media. I've been to you know,

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<v Speaker 5>I can't remember the place I've been to a Boston

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<v Speaker 5>I tried in Baltimore or Boston Baltimore.

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<v Speaker 4>I mean, I think one thing you have to try,

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<v Speaker 4>and I haven't gone out of my way to get it,

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<v Speaker 4>but I just know it's a thing. There's a few

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<v Speaker 4>things in the seafood around down here that are like

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<v Speaker 4>uniquely South Florida one of them is stone crabs. That's

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<v Speaker 4>like the king of regional delicacy. But beyond that and

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<v Speaker 4>like more and so like in the black community, it's

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<v Speaker 4>like conk and like fried conk. There's like you pull

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<v Speaker 4>up like Google Maps and look over like Liberty City.

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<v Speaker 4>The amount of like places with the name conk in it,

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<v Speaker 4>there's got to be a dozen easily. And that's a

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<v Speaker 4>real big deal.

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<v Speaker 3>Well, I just learned something new.

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<v Speaker 2>Please explain it. Yeah, like this is you know what

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<v Speaker 2>conk is.

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<v Speaker 3>I know what the conk haircut is, like a style

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<v Speaker 3>of a hairdoodle.

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<v Speaker 4>Back in the days you see those giant big shells,

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<v Speaker 4>like they say, you put your ear to it. You

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<v Speaker 4>can hear the ocean the giant shells. That's a conk shell.

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<v Speaker 4>The conk is the you know, the and the meat

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<v Speaker 4>from the animal that lives inside of those you like.

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<v Speaker 3>Like a snail, a slug. It's so much like that. Hey,

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<v Speaker 3>pe that what you're telling me like a good eat up.

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<v Speaker 4>I'm gonna pull up a picture of a kunk.

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<v Speaker 3>I don't think I want you to, Well, I want to.

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<v Speaker 4>I want to see what it looks like. I don't

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<v Speaker 4>think it's like a snail.

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<v Speaker 5>You got me scared of that area of Liberty City.

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<v Speaker 4>The spot that I go eat at over there has

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<v Speaker 4>the best catfish I've ever had in my life.

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<v Speaker 3>Oh, I'm there.

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<v Speaker 4>It's right, and it's right in like where all the

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<v Speaker 4>it's like surrounded by a bunch of projects that are

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<v Speaker 4>like that have been vacated because they're going to rebuild them.

0:11:31.080 --> 0:11:33.120
<v Speaker 4>So it's just like in an ocean of empty buildings

0:11:33.120 --> 0:11:33.600
<v Speaker 4>over there.

0:11:33.920 --> 0:11:34.960
<v Speaker 3>Oh that's my kind of spot.

0:11:35.240 --> 0:11:37.720
<v Speaker 4>Foods right, yeah, and shout out to Eloise and Ernestine's.

0:11:37.720 --> 0:11:39.480
<v Speaker 4>They got the best food in the city in my opinion.

0:11:40.360 --> 0:11:42.800
<v Speaker 3>Oh that's my spot then, yeah, we'll hit that up

0:11:42.800 --> 0:11:43.120
<v Speaker 3>for sure.

0:11:43.520 --> 0:11:48.040
<v Speaker 5>Spots I like the spots where you don't even lock

0:11:48.080 --> 0:11:49.720
<v Speaker 5>your door because it means nothing.

0:11:52.080 --> 0:11:52.680
<v Speaker 4>Exactly.

0:11:53.200 --> 0:11:55.440
<v Speaker 3>You know, you just get out the car, go in,

0:11:55.840 --> 0:12:00.880
<v Speaker 3>pluck it. It means nothing. I like the those places.

0:12:01.080 --> 0:12:03.439
<v Speaker 4>I wanted to hop out in one of those spots,

0:12:03.520 --> 0:12:06.600
<v Speaker 4>in one of the like empty projects and like Jerry

0:12:06.679 --> 0:12:09.960
<v Speaker 4>rig up like a crypto mining apparatus to like the

0:12:10.000 --> 0:12:12.560
<v Speaker 4>electrical circuit and see if I could just mine a

0:12:12.559 --> 0:12:16.160
<v Speaker 4>bunch of crypto remotely on free electricity for like a

0:12:16.240 --> 0:12:17.960
<v Speaker 4>year until someone found out about it.

0:12:18.520 --> 0:12:20.800
<v Speaker 3>You probably could. Somebody else is probably up in there

0:12:20.880 --> 0:12:22.240
<v Speaker 3>living baby.

0:12:22.320 --> 0:12:23.440
<v Speaker 4>Yeah, that's very true.

0:12:23.720 --> 0:12:26.720
<v Speaker 3>Uh, dude, your area got a big homeless.

0:12:26.320 --> 0:12:29.760
<v Speaker 4>Problem, not like on the West Coast.

0:12:31.600 --> 0:12:32.320
<v Speaker 3>That's what that is.

0:12:34.440 --> 0:12:40.360
<v Speaker 5>Oh hell no, oh fuck no, I don't want that, peete.

0:12:40.679 --> 0:12:41.600
<v Speaker 4>Oh come on, man.

0:12:41.960 --> 0:12:44.760
<v Speaker 3>Oh it looked like an eye balls and all in one.

0:12:45.120 --> 0:12:48.439
<v Speaker 3>Hell no. Oh man, Well.

0:12:48.320 --> 0:12:52.520
<v Speaker 5>He showed me I don't want to, just like I

0:12:52.520 --> 0:12:54.280
<v Speaker 5>don't want no Rocky Mountain oysters.

0:12:54.320 --> 0:12:55.520
<v Speaker 3>I don't want none of that either.

0:12:55.920 --> 0:12:58.920
<v Speaker 4>Okay, man, why couldn't you pull them up a picture

0:12:58.960 --> 0:13:00.880
<v Speaker 4>of what it looks like when it's all pready fried glass.

0:13:01.200 --> 0:13:04.720
<v Speaker 1>Yeah, he show me something wrong, You wondered him to

0:13:04.720 --> 0:13:07.719
<v Speaker 1>see that the creature.

0:13:09.240 --> 0:13:12.720
<v Speaker 3>He tried to sneak one on me nights on the plate.

0:13:13.600 --> 0:13:18.040
<v Speaker 5>Man, I'll stick with the catfish over there.

0:13:18.800 --> 0:13:20.840
<v Speaker 4>I'll have to con I'll do it for the community.

0:13:20.880 --> 0:13:25.560
<v Speaker 5>But I don't convince me. I don't convince me. I'm

0:13:25.600 --> 0:13:27.440
<v Speaker 5>bout the show. Don't convince me.

0:13:27.520 --> 0:13:29.040
<v Speaker 2>I bought the show. That would have looked like Cookie

0:13:29.040 --> 0:13:29.800
<v Speaker 2>would have went for it.

0:13:29.920 --> 0:13:34.880
<v Speaker 3>I don't know. Yeah, me scared without saying snails and slugs.

0:13:38.400 --> 0:13:40.440
<v Speaker 1>So I was explaining to Joey right because We're on

0:13:40.440 --> 0:13:41.920
<v Speaker 1>the verge of finishing this one ten.

0:13:41.840 --> 0:13:43.480
<v Speaker 3>Double album, right, I can't wait.

0:13:44.000 --> 0:13:46.520
<v Speaker 1>It's a double album is really good, right, So we're

0:13:46.520 --> 0:13:54.959
<v Speaker 1>coming to the end and shout out to to Ray Daniels.

0:13:55.720 --> 0:13:59.240
<v Speaker 1>Ray Daniels did a podcast explaining how radio is being

0:13:59.320 --> 0:14:03.760
<v Speaker 1>undervalue you and people need to stop turning their back

0:14:03.800 --> 0:14:05.880
<v Speaker 1>on radio. To some degree, I think he said something

0:14:06.000 --> 0:14:07.959
<v Speaker 1>like that, so forgive me because I didn't actually hear

0:14:08.000 --> 0:14:11.960
<v Speaker 1>the correct words. So it kind of inspired Joey, and

0:14:12.000 --> 0:14:14.880
<v Speaker 1>Joey started asking me questions like man, why is we

0:14:15.040 --> 0:14:17.640
<v Speaker 1>just avoiding radio? And I'm like, man, radio is in

0:14:17.679 --> 0:14:24.440
<v Speaker 1>a weird position, like their business model was ant equated.

0:14:25.040 --> 0:14:30.360
<v Speaker 2>It's like yeah, and he was like yeah.

0:14:30.400 --> 0:14:33.920
<v Speaker 1>But I started to and then I started to explain

0:14:33.960 --> 0:14:36.760
<v Speaker 1>to him how radio works, you know, how they rank it.

0:14:37.560 --> 0:14:41.000
<v Speaker 1>Most people don't understand radio is a business of advertising, right.

0:14:41.080 --> 0:14:45.800
<v Speaker 1>They make their money advertising big audience, more people. They

0:14:45.840 --> 0:14:47.760
<v Speaker 1>could sell an advertise, you know, they could sell an

0:14:47.760 --> 0:14:50.400
<v Speaker 1>advertisement to a company because they have exposure to millions

0:14:50.400 --> 0:14:59.760
<v Speaker 1>of people. And I started explaining to him how they

0:14:59.840 --> 0:15:03.760
<v Speaker 1>ran radio stations right, how they guesstimate to a degree,

0:15:04.640 --> 0:15:07.400
<v Speaker 1>how many people are listening to a radio station. Roughly,

0:15:07.480 --> 0:15:11.080
<v Speaker 1>let's say there's a there's a company B. Company B

0:15:11.240 --> 0:15:15.120
<v Speaker 1>sends out monitors to different people all over the city

0:15:15.120 --> 0:15:18.160
<v Speaker 1>of Los Angeles. Let's say if it's four million people,

0:15:18.640 --> 0:15:23.360
<v Speaker 1>they send out forty monitors. Right, every monitor represents one

0:15:23.440 --> 0:15:24.600
<v Speaker 1>hundred thousand people.

0:15:24.760 --> 0:15:26.960
<v Speaker 5>That stuff is really true, Yes, what they select the

0:15:27.040 --> 0:15:30.040
<v Speaker 5>Nielsen ratings and stuff like that's yes, yes, that was

0:15:30.080 --> 0:15:30.840
<v Speaker 5>like folklore.

0:15:31.200 --> 0:15:34.520
<v Speaker 3>No, we was never that lucky to get a box.

0:15:34.920 --> 0:15:36.840
<v Speaker 2>Yeah, yeah, no, no, it's very real.

0:15:37.200 --> 0:15:41.520
<v Speaker 1>And so if twenty five million, if twenty five people

0:15:42.480 --> 0:15:46.000
<v Speaker 1>in Los Angeles is listening to Kiss FM, then they

0:15:46.280 --> 0:15:50.040
<v Speaker 1>estimate they guestimate that kiss FM has an audience a

0:15:50.080 --> 0:15:52.080
<v Speaker 1>two point five million. Now there's more stuff to it,

0:15:52.080 --> 0:15:54.680
<v Speaker 1>but that's pretty much the bulk of it. And then

0:15:54.760 --> 0:15:58.080
<v Speaker 1>how they rank a record, right, they call house phones,

0:15:58.200 --> 0:16:01.040
<v Speaker 1>and you know, it's like a survey they give to

0:16:01.080 --> 0:16:04.239
<v Speaker 1>people that listen to their station into test records.

0:16:04.480 --> 0:16:06.600
<v Speaker 2>You know, hey, have you ever heard this song? On

0:16:06.640 --> 0:16:08.760
<v Speaker 2>the scale of one to five, how familiar is the song?

0:16:08.800 --> 0:16:11.280
<v Speaker 1>And that's how they test records, and that determines how

0:16:11.400 --> 0:16:14.920
<v Speaker 1>much they play a record or to their belief that people,

0:16:15.760 --> 0:16:18.080
<v Speaker 1>you know, are into a record. So it's these very

0:16:18.120 --> 0:16:22.920
<v Speaker 1>adequated ideas. My dad made a great point to me.

0:16:24.160 --> 0:16:27.200
<v Speaker 1>My dad was born in nineteen forty seven. This year

0:16:27.240 --> 0:16:31.360
<v Speaker 1>he'll be seventy eight. Happy early birthday, good.

0:16:31.160 --> 0:16:34.560
<v Speaker 2>Boy, Happy birthday, Early birthday, birthday.

0:16:34.720 --> 0:16:37.680
<v Speaker 1>But he was saying in the fifties when he grew up, right,

0:16:38.520 --> 0:16:41.000
<v Speaker 1>he was the only person in his neighborhood that had

0:16:41.000 --> 0:16:44.920
<v Speaker 1>a television. Everybody would come to his house to watch

0:16:44.960 --> 0:16:52.800
<v Speaker 1>TV like families, and everybody had a radio. Everybody had

0:16:52.800 --> 0:16:56.040
<v Speaker 1>a radio, not a boombox, not like that. But even

0:16:56.360 --> 0:16:58.680
<v Speaker 1>you know, King, you're not anywhere close to my dad's age,

0:16:58.680 --> 0:17:01.960
<v Speaker 1>but you're remember when they had a transit.

0:17:01.680 --> 0:17:02.400
<v Speaker 3>It was just am.

0:17:02.560 --> 0:17:04.440
<v Speaker 5>It was just AM, not even the FM yet.

0:17:04.680 --> 0:17:08.520
<v Speaker 1>Right, everybody had radio, so they consume their entertainment. This

0:17:08.560 --> 0:17:12.199
<v Speaker 1>is how they took their entertainment everywhere, or even got

0:17:12.320 --> 0:17:12.880
<v Speaker 1>their information.

0:17:13.000 --> 0:17:19.240
<v Speaker 2>Sometimes they had to get a newspaper. Let's say, if it's.

0:17:19.080 --> 0:17:25.159
<v Speaker 1>One hundred people, ninety had radio, ten had television. Today

0:17:25.200 --> 0:17:31.000
<v Speaker 1>it's the exact opposite. Nobody has a radio. Everybody walks

0:17:31.000 --> 0:17:36.040
<v Speaker 1>around with a television in their hand. Everybody ninety out

0:17:36.080 --> 0:17:37.960
<v Speaker 1>of the one hundred people have a television in their hand.

0:17:38.359 --> 0:17:42.159
<v Speaker 2>Yeah, fast forward.

0:17:42.160 --> 0:17:42.800
<v Speaker 3>Here we are.

0:17:44.280 --> 0:17:49.560
<v Speaker 1>Radio is playing a different game because they're worried about losing, right,

0:17:49.600 --> 0:17:53.360
<v Speaker 1>They're worried about losing to all of their competitors. Right,

0:17:53.440 --> 0:17:57.920
<v Speaker 1>so when they finally play a record, they want to

0:17:57.960 --> 0:18:00.600
<v Speaker 1>play a record that has a story of says a

0:18:00.720 --> 0:18:04.080
<v Speaker 1>story and audience themselves. Right, So they're like, how many

0:18:04.160 --> 0:18:07.720
<v Speaker 1>streams does your song have? What is it doing on TikTok?

0:18:07.760 --> 0:18:11.440
<v Speaker 1>How many YouTube views? They're asking questions because they want

0:18:11.600 --> 0:18:15.320
<v Speaker 1>content that people are, you know, interested in already. But

0:18:15.480 --> 0:18:19.040
<v Speaker 1>I think that keeps them behind the eight ball. I

0:18:19.119 --> 0:18:23.560
<v Speaker 1>understand the thought. The thought loosely is, you know what,

0:18:23.640 --> 0:18:26.080
<v Speaker 1>if we're playing the song that's popping on TikTok, people

0:18:26.080 --> 0:18:28.479
<v Speaker 1>won't have to go look at TikTok. But the problem

0:18:28.600 --> 0:18:31.480
<v Speaker 1>is it's not true. People are going to look at

0:18:31.480 --> 0:18:33.760
<v Speaker 1>TikTok because they're looking at TikTok.

0:18:35.800 --> 0:18:36.080
<v Speaker 3>Right.

0:18:38.040 --> 0:18:42.000
<v Speaker 1>Radio is its own universe still in this time, and

0:18:42.040 --> 0:18:44.280
<v Speaker 1>it's a universe that's dying every day.

0:18:44.640 --> 0:18:46.880
<v Speaker 2>Me in Head was just talking shout out to DJ head.

0:18:48.000 --> 0:18:54.440
<v Speaker 1>Cars are being built without FMAM antennas, brand new cars.

0:18:55.920 --> 0:19:00.639
<v Speaker 4>Yeah, they actually passed a law to like undo that

0:19:00.880 --> 0:19:04.920
<v Speaker 4>or something to because Ford was gonna build cars that

0:19:05.000 --> 0:19:08.439
<v Speaker 4>didn't even have like AM radio access, and then the

0:19:08.520 --> 0:19:13.080
<v Speaker 4>government passed a law to make them have to have

0:19:13.119 --> 0:19:16.560
<v Speaker 4>them in there for like safety purposes and for reasons

0:19:16.560 --> 0:19:19.920
<v Speaker 4>of like emergency and stuff like that. Various issues that

0:19:19.960 --> 0:19:22.680
<v Speaker 4>stem from that scenario.

0:19:23.440 --> 0:19:28.800
<v Speaker 5>But now you're right like that, Yes, I thought the

0:19:28.840 --> 0:19:32.600
<v Speaker 5>cars would be the ones that saved the radio stations.

0:19:33.040 --> 0:19:36.920
<v Speaker 1>And I'm telling you, everybody has been spoiled for years.

0:19:38.000 --> 0:19:43.120
<v Speaker 1>Radio is a spoiled business. Musicians have been spoiled because

0:19:45.080 --> 0:19:47.600
<v Speaker 1>that those generations. What's the what's the birth of the

0:19:47.600 --> 0:19:51.000
<v Speaker 1>boomer generations? The bird the boomer starts what year.

0:19:51.160 --> 0:19:56.320
<v Speaker 4>Like forty five, forty five. Well, they all got knocked

0:19:56.400 --> 0:19:58.200
<v Speaker 4>up in forty five, so they all probably had the

0:19:58.280 --> 0:19:59.240
<v Speaker 4>kids in forty six.

0:20:00.320 --> 0:20:03.879
<v Speaker 1>Baby Boomers a gen knocked out. Baby Boomers are the

0:20:03.920 --> 0:20:07.640
<v Speaker 1>generation born between nineteen forty six in nineteen sixty four.

0:20:07.880 --> 0:20:08.520
<v Speaker 2>There you have it.

0:20:09.680 --> 0:20:12.880
<v Speaker 5>Okay, So what's the next generation after Baby Boomers XX?

0:20:13.240 --> 0:20:14.680
<v Speaker 5>So I'm generation X.

0:20:14.800 --> 0:20:18.520
<v Speaker 2>Yes, I'm at the last year of our generation.

0:20:19.040 --> 0:20:22.359
<v Speaker 4>Well technically, oh wait, no, that's before boomers never mind. Yeah, yeah, you're.

0:20:22.280 --> 0:20:25.520
<v Speaker 5>Right, yeah, because I was born sixty eight, so I'll

0:20:25.560 --> 0:20:28.440
<v Speaker 5>be a X generation.

0:20:28.320 --> 0:20:31.080
<v Speaker 3>X Yeah, that's cool. That fits me perfect.

0:20:31.440 --> 0:20:33.679
<v Speaker 4>Yeah, I agree.

0:20:33.800 --> 0:20:36.439
<v Speaker 3>So I wanted to be racer X when it's be

0:20:36.640 --> 0:20:37.360
<v Speaker 3>racer anyway.

0:20:39.240 --> 0:20:42.120
<v Speaker 2>So the solid generation is before the boomers.

0:20:42.480 --> 0:20:45.400
<v Speaker 1>Yeah, okay, then it's the boomers, right, and then it's

0:20:45.480 --> 0:20:47.879
<v Speaker 1>Gen X, and then it's the millennials.

0:20:48.840 --> 0:20:51.560
<v Speaker 3>So what's gen Z? What's this gen Z people.

0:20:51.320 --> 0:20:52.360
<v Speaker 2>After the millennials?

0:20:52.480 --> 0:20:53.520
<v Speaker 3>That's the people here now.

0:20:53.720 --> 0:20:58.320
<v Speaker 4>The kids now, they're like twenty five now.

0:20:58.520 --> 0:20:59.960
<v Speaker 3>The gend's are the kids now?

0:21:00.680 --> 0:21:05.359
<v Speaker 4>Yeah? Gen Z just voted in its first presidential election

0:21:06.160 --> 0:21:06.680
<v Speaker 4>last year.

0:21:07.359 --> 0:21:08.879
<v Speaker 5>I didn't know, you guys, I didn't know it was

0:21:08.920 --> 0:21:12.000
<v Speaker 5>really classified by names like that, the generations and stuff.

0:21:12.000 --> 0:21:12.720
<v Speaker 3>That's crazy.

0:21:12.880 --> 0:21:15.080
<v Speaker 4>Yeah, when you can't come up with a name like

0:21:15.359 --> 0:21:18.200
<v Speaker 4>baby boomers or millennials, they just give you a letter.

0:21:18.640 --> 0:21:20.879
<v Speaker 3>Yeah, that's what I'm saying. It's like, what the fuck?

0:21:21.480 --> 0:21:24.880
<v Speaker 4>Yeah, or the silent generation. It's crazy. Well that's the name.

0:21:24.960 --> 0:21:28.960
<v Speaker 4>Otherwise they would have been, you know, like generation to you.

0:21:32.520 --> 0:21:37.000
<v Speaker 1>So what I was saying, I thought about radio radio

0:21:37.080 --> 0:21:44.760
<v Speaker 1>is in a really weird yet special position. Radio still

0:21:44.880 --> 0:21:49.080
<v Speaker 1>has an audience of people that grow up with them.

0:21:49.359 --> 0:21:53.160
<v Speaker 1>They still have power to move the needle. But as

0:21:53.200 --> 0:21:57.000
<v Speaker 1>long as they continue to follow, then they will start

0:21:57.080 --> 0:22:00.560
<v Speaker 1>to they're ostracizing themselves.

0:22:01.280 --> 0:22:04.879
<v Speaker 4>Yeah. And also look, you have to look at like age,

0:22:04.920 --> 0:22:07.679
<v Speaker 4>demographic of consumers and consumer types and all that kind

0:22:07.720 --> 0:22:08.160
<v Speaker 4>of stuff.

0:22:10.080 --> 0:22:13.720
<v Speaker 3>Yeah, how do they pull people from looking to listening.

0:22:15.280 --> 0:22:15.800
<v Speaker 2>You can't.

0:22:16.520 --> 0:22:18.359
<v Speaker 5>So you just got to keep your core audience and

0:22:18.400 --> 0:22:20.119
<v Speaker 5>just ride that out.

0:22:20.480 --> 0:22:27.159
<v Speaker 2>Well, so there are certain things you could do.

0:22:27.320 --> 0:22:29.840
<v Speaker 1>If I was radio, I'd probably put cameras all in

0:22:29.880 --> 0:22:31.920
<v Speaker 1>the studio and just start streaming live.

0:22:32.960 --> 0:22:34.880
<v Speaker 5>Okay, like some of them are doing, like some Railo

0:22:34.920 --> 0:22:37.760
<v Speaker 5>stations is doing now putting stuff online, and you.

0:22:37.760 --> 0:22:40.280
<v Speaker 2>Know, I'd be streaming live, oh during the whole day

0:22:40.960 --> 0:22:41.520
<v Speaker 2>every show.

0:22:41.800 --> 0:22:42.280
<v Speaker 3>Okay.

0:22:43.119 --> 0:22:45.000
<v Speaker 1>But then again also a lot of the shows are

0:22:45.000 --> 0:22:49.040
<v Speaker 1>pre recorded. Yeah, but that's also because they're trying to

0:22:49.040 --> 0:22:51.600
<v Speaker 1>cut back on money. But if you added the revenue

0:22:51.640 --> 0:22:54.679
<v Speaker 1>of the consistent streaming, then yes, now you have a

0:22:54.760 --> 0:22:59.120
<v Speaker 1>visual component to start to market it to an audience

0:22:59.160 --> 0:23:00.680
<v Speaker 1>that's watching everything and not.

0:23:00.720 --> 0:23:01.640
<v Speaker 2>Listening to everything.

0:23:02.040 --> 0:23:05.200
<v Speaker 1>So what you're saying, but not just in that sense

0:23:05.280 --> 0:23:07.439
<v Speaker 1>of trying to hey, you know what, I'm trying to

0:23:07.520 --> 0:23:12.840
<v Speaker 1>galvanize the viewing audience, but also having the understanding of

0:23:12.880 --> 0:23:16.359
<v Speaker 1>what people want to hear, what sounds good because a

0:23:16.400 --> 0:23:19.560
<v Speaker 1>lot of the stuff we're saying on TikTok, it looks good,

0:23:19.720 --> 0:23:22.959
<v Speaker 1>and then we just we remember the visual of it,

0:23:23.000 --> 0:23:25.720
<v Speaker 1>and then we associate that with the sound. Like there's

0:23:25.720 --> 0:23:27.600
<v Speaker 1>a ton of records that are doing well on TikTok

0:23:27.640 --> 0:23:30.640
<v Speaker 1>that are struggling at radio and they're probably never going

0:23:30.680 --> 0:23:32.720
<v Speaker 1>to be a hit record at radio, which really has

0:23:33.880 --> 0:23:37.400
<v Speaker 1>been held for radios because they've tried records that are

0:23:37.760 --> 0:23:40.679
<v Speaker 1>these big TikTok songs and these big Instagram songs and

0:23:40.720 --> 0:23:43.399
<v Speaker 1>these big social media songs, and the songs are not

0:23:43.480 --> 0:23:48.280
<v Speaker 1>working on radio because they're not necessarily catchy records in

0:23:48.880 --> 0:23:50.320
<v Speaker 1>a record traditional sense.

0:23:51.320 --> 0:23:53.119
<v Speaker 5>Can ask you a question because you just brought up

0:23:53.119 --> 0:23:56.080
<v Speaker 5>a good point that's confusing to me. Kaan sure, So,

0:23:56.880 --> 0:24:02.600
<v Speaker 5>who defines a hit record? The radio, the streaming services?

0:24:02.640 --> 0:24:03.960
<v Speaker 5>Who defines a hit record?

0:24:04.040 --> 0:24:04.240
<v Speaker 3>Now?

0:24:08.359 --> 0:24:11.320
<v Speaker 4>Seeming with everybody, it's it's like determining who the heavyweight

0:24:11.400 --> 0:24:13.399
<v Speaker 4>champion is. There's fifteen belts floating around.

0:24:15.520 --> 0:24:19.680
<v Speaker 1>Okay, yeah, because it's not that bad. No, so I

0:24:19.760 --> 0:24:23.959
<v Speaker 1>was there, but it's not bad. It's not wrong, but

0:24:24.119 --> 0:24:27.160
<v Speaker 1>I guess because if you're in the know, you know. Still,

0:24:27.440 --> 0:24:29.440
<v Speaker 1>so even though the w A could have the w

0:24:29.480 --> 0:24:32.840
<v Speaker 1>B A could have a super champion, regular champion, and

0:24:32.960 --> 0:24:38.280
<v Speaker 1>interim champion, uh A minor champion. If you're into boxing,

0:24:38.359 --> 0:24:40.960
<v Speaker 1>you know the super champion is the champion, that's the

0:24:41.040 --> 0:24:44.360
<v Speaker 1>championship belt. All these other you know, sanctioned builds are

0:24:44.440 --> 0:24:45.919
<v Speaker 1>just a way for them to raise money. But the

0:24:45.960 --> 0:24:51.120
<v Speaker 1>average person who watches boxing has no idea pop from

0:24:51.280 --> 0:24:55.479
<v Speaker 1>I B S, w B A, so they are forced.

0:24:55.600 --> 0:24:57.640
<v Speaker 2>So there's there's more than that too. Yeah.

0:24:58.600 --> 0:25:00.720
<v Speaker 3>Yeah, they got an id A action body.

0:25:01.119 --> 0:25:05.399
<v Speaker 1>So there are sanctioning bodies in boxing right that that

0:25:05.480 --> 0:25:06.919
<v Speaker 1>have titles people can fight for.

0:25:07.240 --> 0:25:10.280
<v Speaker 2>There's four major sanctioned body. There used to be one.

0:25:10.760 --> 0:25:15.760
<v Speaker 4>Yes, I'm saying this transition is like boxing would beat

0:25:15.880 --> 0:25:18.600
<v Speaker 4>music to it by forty five fifty years.

0:25:19.200 --> 0:25:21.800
<v Speaker 2>Well, it's all about trying to help marketing.

0:25:22.359 --> 0:25:25.840
<v Speaker 1>Sure, it was tough when you had just the WBC title,

0:25:25.840 --> 0:25:31.360
<v Speaker 1>which is based WBC World Boxing Council is based in Mexico,

0:25:33.160 --> 0:25:35.000
<v Speaker 1>so they kind of you know, the Green Belt was

0:25:35.000 --> 0:25:38.320
<v Speaker 1>the belt. Even in Muhammad Ali's days, the WBA belt

0:25:38.359 --> 0:25:41.600
<v Speaker 1>was there, but it wasn't considered a major title. So

0:25:41.680 --> 0:25:44.400
<v Speaker 1>now they have four major titles, which created the concept

0:25:44.400 --> 0:25:45.960
<v Speaker 1>of undisputed champion.

0:25:45.640 --> 0:25:46.359
<v Speaker 3>The way we know it.

0:25:46.440 --> 0:25:48.480
<v Speaker 1>You know, I mean they have they've they had two

0:25:48.840 --> 0:25:52.080
<v Speaker 1>three Mike Tyson's era they had three, but they've always

0:25:52.080 --> 0:25:55.320
<v Speaker 1>had other you know, they have an IBA, ib Oh,

0:25:55.359 --> 0:25:58.680
<v Speaker 1>they have different minor sanctioning bodies that make.

0:25:58.960 --> 0:26:02.520
<v Speaker 5>What the WBO, the IBF is the fourth right, Yeah,

0:26:02.640 --> 0:26:06.919
<v Speaker 5>so the four major is WBC, w b A, w

0:26:07.200 --> 0:26:09.960
<v Speaker 5>w B A is out of Panama, IBF is out

0:26:09.960 --> 0:26:11.520
<v Speaker 5>of America, and the wb O.

0:26:12.560 --> 0:26:14.320
<v Speaker 2>No, the WBO is somewhere else.

0:26:15.359 --> 0:26:16.000
<v Speaker 4>Out of England.

0:26:16.200 --> 0:26:18.520
<v Speaker 5>I thought, yeah, I thought it was like somewhere like

0:26:18.600 --> 0:26:19.960
<v Speaker 5>England or somewhere.

0:26:20.720 --> 0:26:22.159
<v Speaker 4>I thought one of them was out of England.

0:26:24.119 --> 0:26:27.399
<v Speaker 1>BC is in Mexico, WBA is in Panama, IBF is

0:26:27.440 --> 0:26:28.080
<v Speaker 1>in America.

0:26:29.160 --> 0:26:30.400
<v Speaker 3>WO somewhere like England.

0:26:30.760 --> 0:26:37.000
<v Speaker 2>I don't think it's in England. Mm hmmm. I don't

0:26:37.040 --> 0:26:38.120
<v Speaker 2>think England had.

0:26:39.600 --> 0:26:41.679
<v Speaker 4>I thought they did because that was part of that

0:26:41.760 --> 0:26:44.200
<v Speaker 4>Lennox Lewis riff and they had all those British boxers

0:26:44.200 --> 0:26:44.640
<v Speaker 4>over there.

0:26:45.119 --> 0:26:46.880
<v Speaker 2>No WBO is in Puerto Rico.

0:26:47.280 --> 0:26:50.520
<v Speaker 5>Oh wow, it took that little place and made the

0:26:50.640 --> 0:26:54.920
<v Speaker 5>w a wow. No wonder day were talking mess about it. Huh,

0:26:55.359 --> 0:26:56.760
<v Speaker 5>no respect for the WBO.

0:26:56.920 --> 0:27:01.760
<v Speaker 1>Huh, well really in modern box, WBA takes the most slack.

0:27:02.240 --> 0:27:06.840
<v Speaker 1>IBF in America is the most strict WBC. People feel

0:27:06.880 --> 0:27:09.359
<v Speaker 1>like it's the real, real one.

0:27:09.880 --> 0:27:10.480
<v Speaker 2>It has the.

0:27:10.520 --> 0:27:14.320
<v Speaker 1>Heritage, but some people feel like they kind of w

0:27:14.520 --> 0:27:16.440
<v Speaker 1>People don't like the WBA because they have a lot

0:27:16.480 --> 0:27:18.920
<v Speaker 1>of titles, so they keep sanctioned fights. That's how these

0:27:18.920 --> 0:27:22.280
<v Speaker 1>sanctioned bodies make their money. They organize fights and they

0:27:22.359 --> 0:27:26.800
<v Speaker 1>take percentages for titles. I mean, oh, you can fight

0:27:26.840 --> 0:27:29.360
<v Speaker 1>for our regular title, or you can fight for our

0:27:30.359 --> 0:27:30.919
<v Speaker 1>you know, or.

0:27:31.640 --> 0:27:33.399
<v Speaker 3>Long as they put championship on the end of this.

0:27:33.640 --> 0:27:37.080
<v Speaker 2>Yes, that's what people do. So with radio, radio is

0:27:37.080 --> 0:27:37.879
<v Speaker 2>in a prime position.

0:27:37.960 --> 0:27:39.520
<v Speaker 1>But the problem is, I think a lot of people

0:27:39.560 --> 0:27:43.480
<v Speaker 1>that's working at radio idly don't kind of understand records.

0:27:43.560 --> 0:27:43.760
<v Speaker 3>I know.

0:27:43.880 --> 0:27:46.000
<v Speaker 5>So that's what I'm saying. Who determines hit records? Because

0:27:46.000 --> 0:27:48.720
<v Speaker 5>remember radio, I guess used to determine that one time, right.

0:27:48.720 --> 0:27:52.200
<v Speaker 1>No people determine hit records or radio just presents them

0:27:52.240 --> 0:27:57.639
<v Speaker 1>and people can decide which ones they like. But today

0:27:57.840 --> 0:28:03.240
<v Speaker 1>on social media it's different because you couldn't look at something.

0:28:03.359 --> 0:28:05.399
<v Speaker 1>It's a guy named chef Boy. He's out of the

0:28:05.680 --> 0:28:07.720
<v Speaker 1>he's off rosecrans. He's somewhere out of the pot rolls.

0:28:07.880 --> 0:28:08.280
<v Speaker 2>I don't know.

0:28:08.320 --> 0:28:10.080
<v Speaker 1>I don't think he's quite a gang member, but he

0:28:10.119 --> 0:28:12.760
<v Speaker 1>grew up with some of the armies over there. He

0:28:12.800 --> 0:28:15.840
<v Speaker 1>has a song called Ganggang and it's a really popular

0:28:15.880 --> 0:28:19.800
<v Speaker 1>song on the West Coast. You know hip hop, you

0:28:19.840 --> 0:28:22.600
<v Speaker 1>know street urban scene, it's really popular. Songs are like

0:28:22.680 --> 0:28:26.040
<v Speaker 1>five million streams. You got the young Hommy hit a Jay,

0:28:26.200 --> 0:28:27.440
<v Speaker 1>couple of dope people on it.

0:28:28.320 --> 0:28:29.119
<v Speaker 2>But it's a.

0:28:31.160 --> 0:28:33.919
<v Speaker 1>Really popular song for people in the note, which is

0:28:33.920 --> 0:28:40.120
<v Speaker 1>this very minute group of people. Still the song is

0:28:40.160 --> 0:28:44.840
<v Speaker 1>at five million streams. It's a dance that's moving the song.

0:28:45.360 --> 0:28:49.920
<v Speaker 1>So people see people doing this dance to this specific

0:28:49.960 --> 0:28:53.560
<v Speaker 1>part of the song right, And they're doing this dance

0:28:53.680 --> 0:28:58.280
<v Speaker 1>to this specific part of the song, and you start

0:28:58.320 --> 0:29:03.000
<v Speaker 1>to associate what you hear with that dance. Now, if

0:29:03.000 --> 0:29:07.240
<v Speaker 1>they try that record on radio, that's a pretty good record.

0:29:07.480 --> 0:29:11.560
<v Speaker 1>It probably will do decent like it'll perform because it's

0:29:11.560 --> 0:29:17.680
<v Speaker 1>a catchy record. But here's another example. What's the song

0:29:18.080 --> 0:29:21.000
<v Speaker 1>left right? Let me see you do it left right?

0:29:23.520 --> 0:29:26.480
<v Speaker 1>Like the point of that song right is like you

0:29:26.520 --> 0:29:29.040
<v Speaker 1>could have parts of a song that make a song

0:29:29.120 --> 0:29:34.200
<v Speaker 1>familiar because a dance somebody's doing that doesn't always translate

0:29:34.240 --> 0:29:37.120
<v Speaker 1>over to an audience that just hears it completely.

0:29:38.000 --> 0:29:41.200
<v Speaker 2>Part of us digesting music is.

0:29:41.400 --> 0:29:45.520
<v Speaker 1>Singing it today because ninety of the things that we

0:29:45.640 --> 0:29:49.600
<v Speaker 1>hear we see because of the phones in our hands.

0:29:51.440 --> 0:29:54.200
<v Speaker 1>So I thought to myself today, how difficult would it

0:29:54.240 --> 0:29:57.640
<v Speaker 1>be to make a campaign that just fits radio?

0:29:58.600 --> 0:29:58.800
<v Speaker 3>Right?

0:29:58.840 --> 0:30:01.080
<v Speaker 1>You'd have to have again, you have to market the

0:30:01.160 --> 0:30:06.680
<v Speaker 1>song to radio. You've always had to market the song

0:30:06.720 --> 0:30:09.720
<v Speaker 1>to a radio, but the story was different Now everybody's

0:30:09.760 --> 0:30:13.560
<v Speaker 1>a little lazier where it's like, hey, is it already

0:30:13.600 --> 0:30:18.720
<v Speaker 1>performing on our competitors? You know, because make no mistakes,

0:30:18.880 --> 0:30:21.960
<v Speaker 1>streaming apps is their competitors, IG is their competitors. These

0:30:21.960 --> 0:30:24.560
<v Speaker 1>are all entertainment business. Even though they use each other,

0:30:24.800 --> 0:30:28.880
<v Speaker 1>they're all competitors. They're competing for your you know, your attention.

0:30:30.880 --> 0:30:34.920
<v Speaker 1>But I think radio is the one that relies entirely

0:30:35.000 --> 0:30:40.080
<v Speaker 1>too much on the competitors. Spotify doesn't rely on radio

0:30:41.400 --> 0:30:43.960
<v Speaker 1>like that. They already put the songs that radio did

0:30:43.960 --> 0:30:47.040
<v Speaker 1>the work on. So if you look at a Warren

0:30:47.120 --> 0:30:50.800
<v Speaker 1>G like regulator, have a billion two billion streams because

0:30:50.880 --> 0:30:54.040
<v Speaker 1>radio already did the work, they don't need the radio

0:30:54.080 --> 0:30:59.040
<v Speaker 1>for regulator anymore. But if radio concedes that they want

0:30:59.040 --> 0:31:02.440
<v Speaker 1>the story, as you know market when you go to

0:31:02.560 --> 0:31:05.400
<v Speaker 1>market the song that you're presenting, or tell the story

0:31:05.440 --> 0:31:08.400
<v Speaker 1>about the song you're presenting. If they're worried about what

0:31:08.480 --> 0:31:14.240
<v Speaker 1>their competitor thinks, well, how is it performing with our competitors?

0:31:14.880 --> 0:31:18.360
<v Speaker 1>The problem is those two things are not Like it

0:31:18.400 --> 0:31:21.360
<v Speaker 1>could have twenty million on Spotify, but it doesn't fit

0:31:21.440 --> 0:31:22.000
<v Speaker 1>what you do.

0:31:22.400 --> 0:31:23.960
<v Speaker 5>So let me ask you a question. So should the

0:31:24.120 --> 0:31:27.160
<v Speaker 5>artists wait for visuals and push the music side first?

0:31:28.080 --> 0:31:28.840
<v Speaker 2>That's what I'm saying.

0:31:28.880 --> 0:31:32.920
<v Speaker 1>You don't have a choice because ninety percent of consumption

0:31:34.000 --> 0:31:35.000
<v Speaker 1>is the television in.

0:31:34.960 --> 0:31:37.240
<v Speaker 2>Our hands that we call the cell phone.

0:31:39.400 --> 0:31:41.920
<v Speaker 1>That was a hard pill to swallow as coming to

0:31:41.960 --> 0:31:43.800
<v Speaker 1>an end on this one ten project to get ready

0:31:43.800 --> 0:31:46.600
<v Speaker 1>to start putting it out. And it was, like I

0:31:46.640 --> 0:31:49.680
<v Speaker 1>was telling you before ever since MTV came in the eighties,

0:31:51.440 --> 0:31:55.520
<v Speaker 1>like since the beginning of black recorded.

0:31:55.160 --> 0:32:01.480
<v Speaker 2>Music, right in nineteen twenty, what you heard was the

0:32:01.480 --> 0:32:02.440
<v Speaker 2>bell of the ball.

0:32:03.800 --> 0:32:04.520
<v Speaker 3>It was it was.

0:32:04.440 --> 0:32:08.840
<v Speaker 1>Pretty much everything as recorded music and radios became a thing,

0:32:09.400 --> 0:32:13.640
<v Speaker 1>that's it was what you heard. So for years the

0:32:13.840 --> 0:32:18.080
<v Speaker 1>music industry was spoiled because everything was catering to what

0:32:18.120 --> 0:32:22.480
<v Speaker 1>they did, even MTV, which became which to them was

0:32:22.520 --> 0:32:26.440
<v Speaker 1>their greatest benefit but also became their worst enemy because

0:32:26.560 --> 0:32:32.960
<v Speaker 1>MTV is the first way we start seeing music. We

0:32:33.040 --> 0:32:36.479
<v Speaker 1>started seeing music like Don't Let Me Wrong shout out

0:32:36.520 --> 0:32:40.360
<v Speaker 1>to the blaxploitation era. So you know albums like cardw Washed,

0:32:40.880 --> 0:32:42.880
<v Speaker 1>movies like Cardwish that broke Rose Royce.

0:32:43.000 --> 0:32:48.320
<v Speaker 5>That just sounds so bad when you say bla blaxplation. Yeah,

0:32:48.400 --> 0:32:51.400
<v Speaker 5>like man, I got I still haven't got graphsed that

0:32:51.520 --> 0:32:52.520
<v Speaker 5>concept yet.

0:32:52.760 --> 0:32:57.080
<v Speaker 1>Well, because they they they made a business out of

0:32:57.280 --> 0:33:01.640
<v Speaker 1>kind of the concept of poor blackness, like the Mac

0:33:01.720 --> 0:33:02.720
<v Speaker 1>and shit like that.

0:33:02.800 --> 0:33:05.480
<v Speaker 2>Made people think black people all black people.

0:33:05.680 --> 0:33:09.520
<v Speaker 5>I think they do that with everything in movies, regular

0:33:09.720 --> 0:33:10.440
<v Speaker 5>white movies.

0:33:11.520 --> 0:33:15.240
<v Speaker 1>You know, they just have regular white movies, like your

0:33:15.400 --> 0:33:19.080
<v Speaker 1>regular white movie. I'm one of the people that believe,

0:33:19.200 --> 0:33:21.320
<v Speaker 1>if you make a white movie that just have black people,

0:33:21.320 --> 0:33:22.160
<v Speaker 1>it's not gonna do good.

0:33:23.280 --> 0:33:24.880
<v Speaker 3>How do you make a white movie that just has

0:33:24.920 --> 0:33:27.840
<v Speaker 3>black people, just some regular American story and the all

0:33:27.840 --> 0:33:32.200
<v Speaker 3>black people. Ain't that what Tyler Perry do? No, Oh,

0:33:32.240 --> 0:33:33.000
<v Speaker 3>he doesn't do that.

0:33:33.240 --> 0:33:35.880
<v Speaker 5>Hey don't know, he doesn't make white movie white shows

0:33:35.960 --> 0:33:36.840
<v Speaker 5>or all black people.

0:33:36.960 --> 0:33:40.320
<v Speaker 3>Hell know what kind of movies he made? These movies

0:33:40.480 --> 0:33:42.840
<v Speaker 3>is more like what about this TV show? Okay, look

0:33:42.880 --> 0:33:43.680
<v Speaker 3>about this TV show?

0:33:44.160 --> 0:33:45.200
<v Speaker 2>TV shows?

0:33:45.640 --> 0:33:48.880
<v Speaker 5>Okay, he makes a lot of TV shows that's like

0:33:49.040 --> 0:33:50.760
<v Speaker 5>white orientated, but black people.

0:33:53.600 --> 0:33:56.000
<v Speaker 2>I don't know, Like he just got up.

0:33:56.600 --> 0:33:59.640
<v Speaker 4>Yeah, like those regular like black families. They look like

0:34:00.120 --> 0:34:02.960
<v Speaker 4>makes of like nineteen nineties sitcoms, but with black people,

0:34:03.000 --> 0:34:05.040
<v Speaker 4>they're just like people sitting inside of a living.

0:34:05.280 --> 0:34:07.520
<v Speaker 3>It's like General Hospital and stuff like that.

0:34:07.880 --> 0:34:10.960
<v Speaker 4>Yeah, I've never seen him. I've just seen the commis.

0:34:11.040 --> 0:34:13.040
<v Speaker 2>Like I couldn't imagine that General Hospital.

0:34:13.040 --> 0:34:16.080
<v Speaker 3>Would that dude got about five series, six series out

0:34:16.080 --> 0:34:19.279
<v Speaker 3>there like that, all running at the same time. Yeah,

0:34:19.280 --> 0:34:24.080
<v Speaker 3>I don't know. Oh man, Yeah, it's crazy. But that's

0:34:24.120 --> 0:34:26.680
<v Speaker 3>probably why I don't know him. Yeah, it's crazy.

0:34:26.800 --> 0:34:28.840
<v Speaker 1>That's probably why I don't know, because General Hospital with

0:34:28.960 --> 0:34:31.960
<v Speaker 1>just black people would just be like yeah.

0:34:32.440 --> 0:34:33.680
<v Speaker 3>Yeah, but that's what he does.

0:34:34.000 --> 0:34:36.640
<v Speaker 5>He's putting these series out like this, and that's you know,

0:34:36.680 --> 0:34:39.920
<v Speaker 5>it's all like a white orientated shows, but it's.

0:34:39.880 --> 0:34:42.600
<v Speaker 2>Like it was white orientated. Just shame me with that.

0:34:43.560 --> 0:34:45.000
<v Speaker 3>Well, like we were just talking about like.

0:34:44.960 --> 0:34:50.640
<v Speaker 4>The opposite of black exploitation, black non exploitation, black normalization.

0:34:50.840 --> 0:34:55.280
<v Speaker 4>I don't know how you'd call it black mainstreamization, black whatever.

0:34:55.320 --> 0:34:55.759
<v Speaker 4>I don't know.

0:34:56.239 --> 0:34:58.560
<v Speaker 3>Oh no, no, black inclusion is on.

0:34:58.960 --> 0:34:59.959
<v Speaker 4>That's probably better.

0:35:00.239 --> 0:35:02.280
<v Speaker 1>I mean, would would like, would like the first Prince

0:35:02.280 --> 0:35:05.400
<v Speaker 1>of bel airer be good? If will Smith wasn't in it,

0:35:05.400 --> 0:35:07.839
<v Speaker 1>if it wasn't this ghetto kid from Philadelphia, where would

0:35:07.840 --> 0:35:08.720
<v Speaker 1>the flavor come from?

0:35:09.120 --> 0:35:11.640
<v Speaker 3>So that was because they're a black exploitation, then.

0:35:12.080 --> 0:35:16.120
<v Speaker 4>No, if it was like if Carlson was wouldn't like

0:35:16.520 --> 0:35:22.160
<v Speaker 4>actually funny, like on his own, not as a counterpuncher, like,

0:35:22.200 --> 0:35:24.040
<v Speaker 4>the show would have been fine. I mean like that

0:35:24.040 --> 0:35:26.279
<v Speaker 4>that's the otherwise, that's the Cosby show that did well.

0:35:30.000 --> 0:35:32.520
<v Speaker 1>Oh, it is kind of the Cosby Show. They didn't

0:35:32.560 --> 0:35:34.320
<v Speaker 1>really have problems that were unique to black.

0:35:34.080 --> 0:35:39.880
<v Speaker 5>People now doctor or lawyer, right, but they tried to

0:35:39.880 --> 0:35:41.799
<v Speaker 5>spend it off with the college one that tried to

0:35:41.800 --> 0:35:44.000
<v Speaker 5>make it more unique to black people's problems.

0:35:44.600 --> 0:35:46.279
<v Speaker 3>I can't think of the college show they did. What

0:35:46.440 --> 0:35:46.680
<v Speaker 3>is it?

0:35:46.840 --> 0:35:46.960
<v Speaker 5>Uh?

0:35:47.640 --> 0:35:49.719
<v Speaker 1>What's what's one of the plots on the Cosby shows?

0:35:49.719 --> 0:35:51.919
<v Speaker 1>Because I don't really funny. I've seen the Cosby Show

0:35:51.960 --> 0:35:55.000
<v Speaker 1>one hundred times and I can't remember a plot. What

0:35:55.080 --> 0:35:57.440
<v Speaker 1>was the biggest plot to the cod Like? I remember

0:35:57.440 --> 0:35:59.480
<v Speaker 1>the biggest plot to the First Prince of bel Air

0:35:59.760 --> 0:36:04.920
<v Speaker 1>was when Will Smith dad finally came back and that nigga,

0:36:06.400 --> 0:36:08.359
<v Speaker 1>you know what I mean, Like he just steal.

0:36:08.480 --> 0:36:11.759
<v Speaker 2>Well over, Like, what's the biggest plot to the Cosby Show.

0:36:13.280 --> 0:36:15.200
<v Speaker 4>I haven't watched the Cosby Show.

0:36:15.160 --> 0:36:15.319
<v Speaker 5>And.

0:36:17.280 --> 0:36:21.160
<v Speaker 1>Plenty of episodes I could tell, Wow, I could, yeah,

0:36:21.200 --> 0:36:25.520
<v Speaker 1>but with all kind of shows, I genuinely remember a

0:36:25.560 --> 0:36:28.120
<v Speaker 1>plot to the fucking Cosby Show.

0:36:28.719 --> 0:36:32.959
<v Speaker 4>Family Matters was largely kind of a I would say

0:36:33.000 --> 0:36:38.040
<v Speaker 4>of that, you know, instead of having like like because

0:36:38.120 --> 0:36:40.520
<v Speaker 4>Ercle would be like more like Will Smith's character, because

0:36:40.520 --> 0:36:43.800
<v Speaker 4>he was like the bombastic, comedic insertion into an otherwise

0:36:43.920 --> 0:36:48.000
<v Speaker 4>pretty mundane landscape. He just happened to be a nerd

0:36:48.080 --> 0:36:52.560
<v Speaker 4>next door and opposed to like Will Smith being like

0:36:52.680 --> 0:36:56.960
<v Speaker 4>transplanted from a different lifestyle community into the home. You

0:36:56.960 --> 0:36:57.399
<v Speaker 4>know what I mean?

0:36:58.040 --> 0:37:02.080
<v Speaker 1>Sure, but I steal the plot, I remember. Now I

0:37:02.120 --> 0:37:05.160
<v Speaker 1>am a crip, so let's just start there. I remember

0:37:05.239 --> 0:37:07.800
<v Speaker 1>the Gang members was given Eddy a hard time.

0:37:08.560 --> 0:37:09.879
<v Speaker 4>That was about like season ten.

0:37:10.880 --> 0:37:12.280
<v Speaker 3>But that's the plot I remember.

0:37:12.760 --> 0:37:19.440
<v Speaker 1>I don't like the main plots I remember is is

0:37:20.000 --> 0:37:24.800
<v Speaker 1>Arcle having a problem with whoever Laura was dating? Yeah,

0:37:24.920 --> 0:37:29.960
<v Speaker 1>or the two girls, like I don't quite remember the plots.

0:37:30.360 --> 0:37:33.000
<v Speaker 4>I remember one of the plots where the dad and

0:37:33.120 --> 0:37:35.279
<v Speaker 4>the white lieutenant I think had to dress up as

0:37:35.360 --> 0:37:37.760
<v Speaker 4>girls for a sting operation or something like that, something

0:37:37.800 --> 0:37:43.200
<v Speaker 4>like that, one of them. But uh yeah, to set

0:37:43.239 --> 0:37:45.360
<v Speaker 4>up a sting operation for a mugger.

0:37:46.640 --> 0:37:47.040
<v Speaker 3>See.

0:37:47.160 --> 0:37:48.680
<v Speaker 4>Otherwise, it's all about the same stuff.

0:37:48.840 --> 0:37:51.600
<v Speaker 5>It's so funny you say Family Matters, because when Family

0:37:51.719 --> 0:37:54.920
<v Speaker 5>Matters first came out, I really didn't pay attention to

0:37:54.960 --> 0:37:57.319
<v Speaker 5>it because I was like, Oh, this is this old

0:37:57.320 --> 0:38:01.760
<v Speaker 5>square ass bullshit ass you know, make believe perfect family.

0:38:02.320 --> 0:38:04.840
<v Speaker 5>You know that this shit don't even exist. So I

0:38:04.920 --> 0:38:07.520
<v Speaker 5>never paid attention to it. But when I got older

0:38:07.560 --> 0:38:11.399
<v Speaker 5>and started seeing the reruns of it, I started looking

0:38:11.440 --> 0:38:15.040
<v Speaker 5>at it differently, you know, then when I was when

0:38:15.120 --> 0:38:19.280
<v Speaker 5>it first came out, because Erkle's character, you know, changing

0:38:19.400 --> 0:38:21.200
<v Speaker 5>the stepan and all that kind of shit.

0:38:21.360 --> 0:38:24.560
<v Speaker 3>Yeah, I remember all the episodes become cool.

0:38:24.640 --> 0:38:26.600
<v Speaker 5>Yeah, that's to saying, like the watching that I started

0:38:26.640 --> 0:38:28.320
<v Speaker 5>when I was older, I was able to start seeing

0:38:28.600 --> 0:38:29.799
<v Speaker 5>differently looking at it.

0:38:30.120 --> 0:38:31.680
<v Speaker 3>But when it first came out, I was like, I

0:38:31.680 --> 0:38:35.759
<v Speaker 3>ain't watching this bullshit. Sure you know there was nobody know.

0:38:35.960 --> 0:38:37.440
<v Speaker 4>If I was an adult when that came out, I

0:38:37.440 --> 0:38:39.719
<v Speaker 4>wouldn't have been watching that show. It helped them. I

0:38:39.760 --> 0:38:40.720
<v Speaker 4>was like seven.

0:38:42.080 --> 0:38:46.800
<v Speaker 3>I caught him in reruns. Shit, then I got hooked.

0:38:47.440 --> 0:38:48.680
<v Speaker 4>I benefited from.

0:38:51.280 --> 0:38:54.200
<v Speaker 3>But I know there's a lot of show Glasses didn't

0:38:54.239 --> 0:38:54.759
<v Speaker 3>get to see.

0:38:54.800 --> 0:38:56.759
<v Speaker 5>As I'm talking to him, like he didn't get to

0:38:56.760 --> 0:39:01.080
<v Speaker 5>see a lot of the Sydney Portier movies, you know, prior.

0:39:01.280 --> 0:39:03.640
<v Speaker 2>Those are things before I was alive, You know that

0:39:03.719 --> 0:39:04.880
<v Speaker 2>kind of I saw.

0:39:05.000 --> 0:39:07.319
<v Speaker 1>Family matters in The Cosby Show, and I can't tell

0:39:07.360 --> 0:39:10.480
<v Speaker 1>you one fucking Cosby Show fucking plot.

0:39:10.760 --> 0:39:12.799
<v Speaker 3>Oh, different world is what I was thinking of. That's

0:39:12.800 --> 0:39:14.920
<v Speaker 3>the college one a different world.

0:39:15.600 --> 0:39:16.880
<v Speaker 2>I can't think of one plot.

0:39:16.920 --> 0:39:19.080
<v Speaker 1>See the plot I remember in a different world was

0:39:19.120 --> 0:39:24.400
<v Speaker 1>when Tupac and his thug ass friends came sweating.

0:39:24.400 --> 0:39:30.160
<v Speaker 5>At the school. Yeah, because of Tupac. So yeah, I

0:39:30.200 --> 0:39:34.600
<v Speaker 5>don't quite know. Yeah, you know, but you're right trying

0:39:34.640 --> 0:39:36.760
<v Speaker 5>to figure out because this stuff was so lily white

0:39:36.800 --> 0:39:39.480
<v Speaker 5>on the Cosby's, You're right, it's really hard to figure out,

0:39:39.960 --> 0:39:41.279
<v Speaker 5>like what really stands out.

0:39:43.080 --> 0:39:45.600
<v Speaker 1>So I guess what I'm saying with radio again is

0:39:45.640 --> 0:39:56.160
<v Speaker 1>it's like it becomes unique programming. Unique programming what you

0:39:56.200 --> 0:39:59.279
<v Speaker 1>mean by unique, like you can present records to the

0:39:59.320 --> 0:40:03.879
<v Speaker 1>world that only exists in your platform, Like you can

0:40:03.960 --> 0:40:07.040
<v Speaker 1>be the author of where all the new cool records

0:40:07.040 --> 0:40:07.520
<v Speaker 1>come from?

0:40:07.760 --> 0:40:08.759
<v Speaker 3>Ain't that what they well?

0:40:08.840 --> 0:40:10.560
<v Speaker 5>No, you said that they tried to take it from

0:40:10.640 --> 0:40:11.920
<v Speaker 5>what they see on social media.

0:40:12.120 --> 0:40:16.160
<v Speaker 1>So what they're following what's getting cool on social media,

0:40:16.239 --> 0:40:19.319
<v Speaker 1>but what's making that cool is more than likely what

0:40:19.400 --> 0:40:24.520
<v Speaker 1>you're seeing. Radio still has a place that they can

0:40:24.560 --> 0:40:26.919
<v Speaker 1>make records cool by based off what you hear.

0:40:28.200 --> 0:40:32.960
<v Speaker 4>But aren't they competing against like the big like digital

0:40:33.040 --> 0:40:37.120
<v Speaker 4>playlist people then at that point.

0:40:36.239 --> 0:40:38.120
<v Speaker 3>No, why not?

0:40:39.239 --> 0:40:40.160
<v Speaker 2>Because it's just not.

0:40:41.880 --> 0:40:42.920
<v Speaker 3>Right for right now.

0:40:44.440 --> 0:40:47.520
<v Speaker 1>FFILM radio still in America still has a leg up

0:40:47.680 --> 0:40:49.560
<v Speaker 1>over Spotify in Apple.

0:40:50.320 --> 0:40:54.799
<v Speaker 3>Why's that it's free? Okay right now?

0:40:56.080 --> 0:40:58.759
<v Speaker 2>Yeah, except for right now, right now, because we were

0:40:58.840 --> 0:40:59.400
<v Speaker 2>just talking about it.

0:41:00.080 --> 0:41:03.799
<v Speaker 1>You're Tesla is charging people, will hopefully Repeterson at least

0:41:03.840 --> 0:41:05.000
<v Speaker 1>am and standing there.

0:41:06.760 --> 0:41:09.040
<v Speaker 3>Tesla is charging people. Get ready to say, testa charge?

0:41:09.040 --> 0:41:11.360
<v Speaker 2>And what Tesla is charging people for FM packages?

0:41:11.840 --> 0:41:14.000
<v Speaker 3>For FM radio to put an.

0:41:13.920 --> 0:41:15.920
<v Speaker 2>FM package in your card at tenn and stuff.

0:41:16.120 --> 0:41:17.200
<v Speaker 3>Are you serious? Yes?

0:41:17.960 --> 0:41:20.560
<v Speaker 1>Wow, for years you just been you know, FM radio

0:41:20.640 --> 0:41:23.080
<v Speaker 1>was spoiled by just it's what came with it. But

0:41:23.760 --> 0:41:26.839
<v Speaker 1>you know, eventually people is gonna catch up. But I

0:41:26.880 --> 0:41:30.440
<v Speaker 1>think radio, especially hip hop radio, is in a really

0:41:30.560 --> 0:41:34.640
<v Speaker 1>unique place to where I mean they can fight for

0:41:34.680 --> 0:41:37.280
<v Speaker 1>their last life like what Kendrick did in that particular

0:41:37.320 --> 0:41:40.399
<v Speaker 1>battle film. Radio can make that same stance and fight

0:41:40.920 --> 0:41:44.359
<v Speaker 1>and really shake the gamer. But I think they would

0:41:44.400 --> 0:41:46.319
<v Speaker 1>have to make a commitment and kind of put it

0:41:46.360 --> 0:41:50.120
<v Speaker 1>out there. And I don't know if they're staffed with

0:41:50.239 --> 0:41:53.320
<v Speaker 1>the people in the know when it comes to making

0:41:53.360 --> 0:41:54.280
<v Speaker 1>records for.

0:41:54.160 --> 0:41:57.719
<v Speaker 3>Me, commitments, commitment, kind of commitment you you.

0:41:57.719 --> 0:42:01.279
<v Speaker 1>Would have to be willing to risk the comfort of

0:42:01.719 --> 0:42:05.600
<v Speaker 1>flying regular to just to be great. It's like when

0:42:05.640 --> 0:42:08.440
<v Speaker 1>Kendrick did the same thing, like you have to you

0:42:08.560 --> 0:42:12.879
<v Speaker 1>have to risk losing it all to gain the world.

0:42:13.000 --> 0:42:15.640
<v Speaker 3>True like they have.

0:42:15.840 --> 0:42:18.280
<v Speaker 4>Like I thought, Spotify is free just has more ads.

0:42:18.680 --> 0:42:21.040
<v Speaker 4>If it's if you get the free Spotify, you.

0:42:21.000 --> 0:42:23.120
<v Speaker 1>Don't get to use access to all the other stuff too.

0:42:24.680 --> 0:42:26.040
<v Speaker 1>You don't get access to all of.

0:42:26.040 --> 0:42:28.680
<v Speaker 3>The new releases or something. I don't know. I don't

0:42:28.719 --> 0:42:29.440
<v Speaker 3>got Spotify.

0:42:29.640 --> 0:42:32.680
<v Speaker 2>It's a lot it's way more. It's a different user.

0:42:34.840 --> 0:42:36.920
<v Speaker 3>Yeah. See, I don't pay I don't have Spotify or

0:42:36.960 --> 0:42:37.840
<v Speaker 3>anything even.

0:42:37.719 --> 0:42:38.680
<v Speaker 2>Right now with Netflix.

0:42:38.880 --> 0:42:44.600
<v Speaker 1>Netflix, Like if you pay the bare minimum package with advertisement,

0:42:44.719 --> 0:42:47.120
<v Speaker 1>they don't allow you access to all of the programming

0:42:48.160 --> 0:42:48.920
<v Speaker 1>on Netflix.

0:42:49.120 --> 0:42:50.760
<v Speaker 3>Yeah, all the movies and stuff.

0:42:51.040 --> 0:42:53.640
<v Speaker 1>They're like, nah, we want twenty that little ten dollars

0:42:53.960 --> 0:42:57.160
<v Speaker 1>that you don't get to see everything on our platform.

0:42:57.520 --> 0:42:59.120
<v Speaker 2>I don't care how many ads they run.

0:42:59.160 --> 0:43:01.680
<v Speaker 5>You're right, because they got Bible to give give people

0:43:01.760 --> 0:43:03.000
<v Speaker 5>more money on different Yeah.

0:43:03.040 --> 0:43:03.920
<v Speaker 3>I see what you're saying.

0:43:06.760 --> 0:43:09.640
<v Speaker 1>So I think radio is in this really unique position

0:43:10.200 --> 0:43:13.600
<v Speaker 1>thut out the dock running. iHeart right now, you guys

0:43:13.640 --> 0:43:21.560
<v Speaker 1>are in this really unique position to challenge or to thrown. Now,

0:43:21.640 --> 0:43:23.640
<v Speaker 1>don't get me wrong, I'm not saying you're gonna be

0:43:23.719 --> 0:43:27.440
<v Speaker 1>a champion for thirty years. You definitely are in a

0:43:27.640 --> 0:43:32.200
<v Speaker 1>really odd place. You're not the bell of the ball anymore.

0:43:32.560 --> 0:43:35.600
<v Speaker 1>Everybody's not catering to your every waking moment.

0:43:36.000 --> 0:43:38.279
<v Speaker 2>Cars are not. They're trying to figure out how to

0:43:38.280 --> 0:43:39.160
<v Speaker 2>get away from you.

0:43:39.480 --> 0:43:43.640
<v Speaker 1>And the businesses that you're using that are competing with

0:43:43.760 --> 0:43:46.960
<v Speaker 1>you are now, you know, writing the checks to the

0:43:47.000 --> 0:43:50.440
<v Speaker 1>car companies they're writing the checks, you know, to everybody

0:43:50.480 --> 0:43:55.480
<v Speaker 1>else to position themselves better. But you still have access

0:43:56.000 --> 0:44:02.720
<v Speaker 1>to people that boomers, gen X and Malieise, so they're

0:44:02.800 --> 0:44:07.719
<v Speaker 1>not totally voided of your power radio power. When it

0:44:07.760 --> 0:44:10.840
<v Speaker 1>comes to programming, Ulish, you just have to give them

0:44:11.080 --> 0:44:14.960
<v Speaker 1>a reading to come back and listen to you, Like,

0:44:15.040 --> 0:44:20.879
<v Speaker 1>it's ridiculous that you're allowing no podcast media.

0:44:22.520 --> 0:44:25.480
<v Speaker 2>When your platform is built off of people listening.

0:44:26.080 --> 0:44:27.920
<v Speaker 1>Like one thing, I think radio is making a huge

0:44:27.960 --> 0:44:30.840
<v Speaker 1>mistake on this, depending strictly on the music you're playing,

0:44:30.840 --> 0:44:34.719
<v Speaker 1>white into Spotify's hands, and Spotify slowly it's building.

0:44:34.440 --> 0:44:39.560
<v Speaker 6>Radio sols that we call podcasts. It's almost it's a

0:44:39.600 --> 0:44:44.120
<v Speaker 6>weird circle that they're doing. And podcasts got on because

0:44:44.120 --> 0:44:47.080
<v Speaker 6>of just means Spotify got on because of us. They

0:44:47.080 --> 0:44:50.600
<v Speaker 6>told everybody music wasn't worth nothing, and Spotify built them

0:44:51.040 --> 0:44:54.120
<v Speaker 6>multi billion dollar trumpant y'all just music. Now they're like, okay,

0:44:54.120 --> 0:45:00.440
<v Speaker 6>we're gonna offer talk radio that we call podcasts. Hey,

0:45:00.640 --> 0:45:03.920
<v Speaker 6>Rape was like, well we're gonna have less talking and

0:45:04.080 --> 0:45:04.640
<v Speaker 6>just more.

0:45:04.520 --> 0:45:10.799
<v Speaker 4>Music, yeah, which I mean, I don't know. To me,

0:45:10.920 --> 0:45:15.280
<v Speaker 4>I think that needed to happen because, like I personally,

0:45:15.360 --> 0:45:18.120
<v Speaker 4>I stopped listening to radio a long, long time ago

0:45:18.920 --> 0:45:22.200
<v Speaker 4>because of too it's just way too inefficient a delivery

0:45:22.600 --> 0:45:25.760
<v Speaker 4>apparatus from the time standpoint, Like per hour, you're getting

0:45:26.600 --> 0:45:31.480
<v Speaker 4>just inundated with more bullshit advertisements for self financing car lots,

0:45:31.960 --> 0:45:36.080
<v Speaker 4>and then you got some idiot talking about Christ knows

0:45:36.120 --> 0:45:39.800
<v Speaker 4>what in between songs for however, the hell long that

0:45:40.160 --> 0:45:42.360
<v Speaker 4>was like the death of like power one oh six

0:45:42.480 --> 0:45:45.600
<v Speaker 4>and the beat and all them was was these shit

0:45:45.719 --> 0:45:49.600
<v Speaker 4>fucking DJs just talking about nothing, with like three or

0:45:49.640 --> 0:45:54.000
<v Speaker 4>four idiots in the studios droning on about whatever the fuck,

0:45:54.200 --> 0:45:55.640
<v Speaker 4>like this is terrible, and then they would play the

0:45:55.719 --> 0:45:59.080
<v Speaker 4>same three they could only afford to play, like you

0:45:59.120 --> 0:46:02.480
<v Speaker 4>were saying, the top five songs in rotation. So it

0:46:02.600 --> 0:46:06.279
<v Speaker 4>just it became so miserably criminally repetitive. And then I'm

0:46:06.320 --> 0:46:09.160
<v Speaker 4>having to hear about every car a lot on Hawthorn Boulevard,

0:46:09.200 --> 0:46:11.400
<v Speaker 4>and then these idiots talk about their fucking weekend, and

0:46:11.440 --> 0:46:13.440
<v Speaker 4>then I get to go here three songs again, and

0:46:13.440 --> 0:46:16.920
<v Speaker 4>that's my hour. That's a shitty consumer experience.

0:46:17.360 --> 0:46:20.240
<v Speaker 1>Well, I think I think what you're saying is probably

0:46:20.560 --> 0:46:22.640
<v Speaker 1>they listened to you, and that was their greatest mistake.

0:46:23.080 --> 0:46:24.160
<v Speaker 2>They should have just lost you.

0:46:25.400 --> 0:46:29.160
<v Speaker 1>They didn't because, well, the reason why it didn't make

0:46:29.160 --> 0:46:33.040
<v Speaker 1>sense is because the problem wasn't the shitty personality is

0:46:33.080 --> 0:46:33.600
<v Speaker 1>you're a dick.

0:46:34.960 --> 0:46:39.080
<v Speaker 4>No, they're shitty idiot personalities. That's why they never transitioned

0:46:39.080 --> 0:46:40.200
<v Speaker 4>out of that. And they all are.

0:46:42.000 --> 0:46:44.560
<v Speaker 1>Well, they listened to you, and now they're about to

0:46:44.560 --> 0:46:47.480
<v Speaker 1>be out of business because they're just playing music and

0:46:47.560 --> 0:46:50.279
<v Speaker 1>at this point nobody has to listen to them. Now

0:46:50.280 --> 0:46:51.839
<v Speaker 1>I can go and listen to whatever songs I want

0:46:51.840 --> 0:46:57.879
<v Speaker 1>to play. Sure, so listening to you yo, because they did,

0:46:57.960 --> 0:46:58.839
<v Speaker 1>they was like, oh, you know what.

0:46:58.880 --> 0:47:01.320
<v Speaker 2>People don't like the personality jees Day. Don't like the talking.

0:47:01.960 --> 0:47:03.960
<v Speaker 2>It's like, no, he's probably the wrong person.

0:47:04.280 --> 0:47:06.680
<v Speaker 4>Well, no I'm not the wrong person. And the numbers

0:47:06.719 --> 0:47:12.920
<v Speaker 4>of reflection. The truth is they don't have the money

0:47:13.040 --> 0:47:20.279
<v Speaker 4>to be able to advertise locally and syndicate broadly for

0:47:20.400 --> 0:47:22.640
<v Speaker 4>twenty four hours a day.

0:47:23.480 --> 0:47:25.640
<v Speaker 2>What he means, run out by me again, say that again.

0:47:26.440 --> 0:47:29.120
<v Speaker 4>To get some cheap local DJ. You don't pay him

0:47:29.200 --> 0:47:33.080
<v Speaker 4>very much, but he sucks. So to compete on a

0:47:33.080 --> 0:47:37.000
<v Speaker 4>minute to minute basis with great information dissemination from a

0:47:37.040 --> 0:47:39.840
<v Speaker 4>content standpoint, you have to pay for the best people.

0:47:40.360 --> 0:47:44.600
<v Speaker 4>You can afford to buy the rights to Howard stern

0:47:44.760 --> 0:47:48.160
<v Speaker 4>Is heyday because of the draw you're going to get locally.

0:47:48.200 --> 0:47:53.359
<v Speaker 4>But you can't afford to pay fifteen the fifteen most

0:47:53.400 --> 0:47:57.439
<v Speaker 4>popular podcasters hour after hour after hour after hour after

0:47:57.520 --> 0:48:02.160
<v Speaker 4>hour throughout your radio day. You couldn't. You wouldn't make

0:48:02.160 --> 0:48:03.320
<v Speaker 4>the mica up on the backs.

0:48:03.920 --> 0:48:05.239
<v Speaker 3>That's actually what you could do.

0:48:06.520 --> 0:48:08.359
<v Speaker 2>No, actually what they had the money to do.

0:48:08.800 --> 0:48:12.240
<v Speaker 1>But again, the concept of trying to widen profit margins

0:48:12.280 --> 0:48:14.360
<v Speaker 1>and believing that you were going to make it efficient

0:48:15.480 --> 0:48:17.239
<v Speaker 1>just slow prolonged your death.

0:48:17.360 --> 0:48:19.920
<v Speaker 4>If you want to know what they need to do, Sure,

0:48:19.960 --> 0:48:23.600
<v Speaker 4>if radio looking at the numbers and it is very

0:48:23.760 --> 0:48:29.920
<v Speaker 4>much age skewed demographically, they need to ditch letting some

0:48:30.239 --> 0:48:36.920
<v Speaker 4>local food restaurant or in house financing used cars or whatever,

0:48:37.680 --> 0:48:42.440
<v Speaker 4>screw all that and just start pumping advertisements for Viagra,

0:48:43.239 --> 0:48:46.920
<v Speaker 4>lipitoire and all that shit that goes into an aging

0:48:47.000 --> 0:48:51.239
<v Speaker 4>population where big, big, big money advertisers in the former

0:48:51.280 --> 0:48:56.120
<v Speaker 4>pharmaceutical companies will just pay untold amounts of money to

0:48:56.200 --> 0:48:58.720
<v Speaker 4>push their pills through those people's ears.

0:49:01.160 --> 0:49:03.399
<v Speaker 1>So you're saying you believe the choice is to change

0:49:03.440 --> 0:49:05.920
<v Speaker 1>the average, do you don't think they they're pitching at

0:49:05.920 --> 0:49:06.920
<v Speaker 1>that point, till Viager.

0:49:07.840 --> 0:49:09.680
<v Speaker 4>Why if they are, they aren't doing it very well.

0:49:09.680 --> 0:49:12.800
<v Speaker 4>There are some a lot of like read ads stuff

0:49:12.840 --> 0:49:16.080
<v Speaker 4>like that, but read ads they overpay for because you

0:49:16.080 --> 0:49:16.880
<v Speaker 4>can change the champ.

0:49:19.120 --> 0:49:21.640
<v Speaker 2>I don't know if it's as simple as just the advertise, Pete.

0:49:21.880 --> 0:49:24.040
<v Speaker 1>I just don't know if you could get that like

0:49:24.120 --> 0:49:26.279
<v Speaker 1>of me. I just don't know if you could.

0:49:27.280 --> 0:49:30.040
<v Speaker 4>How else are you going to afford to buy the

0:49:30.200 --> 0:49:39.760
<v Speaker 4>rights to play the top dozen podcasts every day?

0:49:40.000 --> 0:49:41.880
<v Speaker 1>How much do you think that? But why would you

0:49:41.880 --> 0:49:44.320
<v Speaker 1>pay the top dozen podcasts.

0:49:44.160 --> 0:49:48.040
<v Speaker 4>Because that's who you're competing against. Otherwise you're gonna have it.

0:49:48.280 --> 0:49:49.279
<v Speaker 4>It's the same. It's like.

0:49:51.360 --> 0:49:53.360
<v Speaker 1>It's like saying you don't go sign a new artist.

0:49:53.360 --> 0:49:58.560
<v Speaker 1>You just signed Frank Sinatra, Like you don't need the

0:49:58.600 --> 0:50:00.600
<v Speaker 1>top because you need to add to be able to

0:50:00.680 --> 0:50:03.600
<v Speaker 1>judge talent. You need to find somebody much better at

0:50:03.680 --> 0:50:07.280
<v Speaker 1>judging talent. I don't think the solution is in the music.

0:50:07.320 --> 0:50:11.000
<v Speaker 4>Idly, then as soon as you find that talent, if

0:50:11.000 --> 0:50:14.719
<v Speaker 4>they're only in your local radio market on your radio show,

0:50:14.800 --> 0:50:17.120
<v Speaker 4>the incitant that they become irrelevant and stay on their

0:50:17.120 --> 0:50:20.560
<v Speaker 4>own two feet as a talent, they're gone and beyond that.

0:50:20.680 --> 0:50:24.040
<v Speaker 4>But when you're talented like that, those people are being

0:50:24.080 --> 0:50:26.319
<v Speaker 4>self discovered in a way now that they weren't able

0:50:26.320 --> 0:50:29.000
<v Speaker 4>to be generations prior even it.

0:50:29.280 --> 0:50:30.560
<v Speaker 2>But who's gonna pay them more?

0:50:32.440 --> 0:50:32.560
<v Speaker 3>Like?

0:50:33.120 --> 0:50:35.640
<v Speaker 1>Who is these companies that's paying people way more money

0:50:35.640 --> 0:50:39.000
<v Speaker 1>because I don't know which ones exist. Like Charlotte Mage

0:50:39.040 --> 0:50:42.719
<v Speaker 1>pretty much is probably one of the most successful people

0:50:42.719 --> 0:50:43.160
<v Speaker 1>in the radio.

0:50:44.120 --> 0:50:45.439
<v Speaker 2>Channel four can't pay him.

0:50:46.600 --> 0:50:50.880
<v Speaker 1>I mean, iHeart can pay him, and to his credit.

0:50:50.640 --> 0:50:51.640
<v Speaker 2>They do syndicate him.

0:50:51.680 --> 0:50:56.759
<v Speaker 1>But I'm saying the idea is not in just conceding, Hey,

0:50:56.800 --> 0:51:00.000
<v Speaker 1>you know what, Joe Rogan is the biggest podcaster round,

0:51:00.440 --> 0:51:02.239
<v Speaker 1>so we need to try to get Joe Rogan show.

0:51:02.360 --> 0:51:04.400
<v Speaker 1>That probably wouldn't be good because then you be competing

0:51:04.440 --> 0:51:07.839
<v Speaker 1>with YouTube or whatever Joe Rogan's platform. Your goal would

0:51:07.880 --> 0:51:11.480
<v Speaker 1>be to find the Los Angeles version of Joe Rogan.

0:51:12.640 --> 0:51:15.040
<v Speaker 1>Now I agree with you that you can have some

0:51:15.040 --> 0:51:17.879
<v Speaker 1>shitty people talking and they're not interesting people because maybe

0:51:17.920 --> 0:51:20.440
<v Speaker 1>you're selling something else, like right Power one O six.

0:51:20.960 --> 0:51:25.200
<v Speaker 2>Forgive me for my belief is they're trying to sell demographics.

0:51:25.680 --> 0:51:30.360
<v Speaker 2>They're not they but I understand that too. Right, because

0:51:30.719 --> 0:51:32.240
<v Speaker 2>they're like, hey, we're in Los Angeles.

0:51:32.239 --> 0:51:33.359
<v Speaker 1>Like, I hear a lot of people saying that, oh,

0:51:33.360 --> 0:51:36.120
<v Speaker 1>we're in Los Angeles, you know, and they play black music,

0:51:36.160 --> 0:51:40.400
<v Speaker 1>but they have you know, these particular Mexican people on

0:51:40.440 --> 0:51:43.239
<v Speaker 1>the air, And I'm like, because they're selling demographics. But

0:51:43.640 --> 0:51:47.720
<v Speaker 1>you have to get the best talent in seid demographics,

0:51:48.200 --> 0:51:51.160
<v Speaker 1>and you have to be able to judge talent, which

0:51:51.200 --> 0:51:52.960
<v Speaker 1>is kind of what I'm saying, which is the problem

0:51:53.000 --> 0:51:54.319
<v Speaker 1>with the labels and everybody else.

0:51:54.360 --> 0:51:55.000
<v Speaker 3>People are not.

0:51:54.960 --> 0:51:57.799
<v Speaker 1>Great at judging talent because they're looking at numbers and

0:51:57.840 --> 0:51:59.279
<v Speaker 1>they say, well, if they have numbers, then they have

0:51:59.320 --> 0:51:59.840
<v Speaker 1>to have talent.

0:52:00.520 --> 0:52:00.600
<v Speaker 4>No.

0:52:00.840 --> 0:52:04.280
<v Speaker 1>That could be a connection to an audience for different reasons,

0:52:04.719 --> 0:52:07.360
<v Speaker 1>and once you put them in front of who's listening

0:52:07.360 --> 0:52:10.359
<v Speaker 1>to a radio, they don't connect. And actually, more times

0:52:10.360 --> 0:52:12.120
<v Speaker 1>than not, that's what's starting to happen.

0:52:13.960 --> 0:52:17.600
<v Speaker 4>You Like, let's say you're if you're talented to that degree,

0:52:18.120 --> 0:52:21.640
<v Speaker 4>you're going to have your own content platforms that pay

0:52:21.680 --> 0:52:24.840
<v Speaker 4>you at a different scale, right, So you could the

0:52:25.160 --> 0:52:27.120
<v Speaker 4>goal then there would be the Okay, well you're an

0:52:27.120 --> 0:52:31.040
<v Speaker 4>independent podcast or whatever, so you're available on your YouTube

0:52:31.040 --> 0:52:34.279
<v Speaker 4>and near all your other shit and we'll just take

0:52:34.280 --> 0:52:36.640
<v Speaker 4>that guy because he's not exclusively signed anybody, because he's

0:52:36.680 --> 0:52:39.400
<v Speaker 4>just getting his stream and his read add money and

0:52:39.400 --> 0:52:40.920
<v Speaker 4>all the rest of it over there, and we'll put

0:52:40.960 --> 0:52:45.120
<v Speaker 4>him on the radio station over here. Well, you're now

0:52:45.160 --> 0:52:50.200
<v Speaker 4>competing dollar per dollar in what he would otherwise be airing,

0:52:50.239 --> 0:52:53.640
<v Speaker 4>and him and him drawing audience away from those revenue

0:52:53.640 --> 0:52:56.000
<v Speaker 4>streams to your revenue streamer. Of compensating for that, you're

0:52:56.000 --> 0:52:57.520
<v Speaker 4>going to overpay for his value.

0:52:58.040 --> 0:53:00.520
<v Speaker 1>I don't think he's making enough money. That would only

0:53:01.800 --> 0:53:04.080
<v Speaker 1>that would only be true if you believe YouTube is

0:53:04.120 --> 0:53:04.720
<v Speaker 1>paying people.

0:53:04.960 --> 0:53:08.560
<v Speaker 2>They're not. They don't pay people any better than radio.

0:53:09.760 --> 0:53:13.319
<v Speaker 1>Like this journey we've done with No Seller's podcast has

0:53:13.360 --> 0:53:16.200
<v Speaker 1>taught me so much about how bad and how full

0:53:16.239 --> 0:53:16.920
<v Speaker 1>of shit.

0:53:16.880 --> 0:53:20.840
<v Speaker 2>Everybody is going to comfortable. Sure, full of shit.

0:53:21.920 --> 0:53:25.040
<v Speaker 1>Like like there was probably a small window when YouTube

0:53:25.080 --> 0:53:28.960
<v Speaker 1>actually paid people good. Yeah, like any other business, soon

0:53:29.000 --> 0:53:30.799
<v Speaker 1>as you get the first flux, you pay them good.

0:53:30.840 --> 0:53:34.279
<v Speaker 1>Everybody else you pay them bad because now you have

0:53:34.400 --> 0:53:38.000
<v Speaker 1>the cachet to say like Spotify just did the same thing.

0:53:38.040 --> 0:53:41.040
<v Speaker 2>Spotify allowed all of these record labels and artists.

0:53:40.760 --> 0:53:43.920
<v Speaker 1>To use stream forms right because not only did it

0:53:43.960 --> 0:53:46.799
<v Speaker 1>benefit they platform saying they had this many numbers means

0:53:46.800 --> 0:53:47.680
<v Speaker 1>it means the people.

0:53:47.480 --> 0:53:49.839
<v Speaker 2>Blah blah blah blah blah blah blah blah blah blah blah.

0:53:49.920 --> 0:53:51.239
<v Speaker 3>Right, okay, we got all these people.

0:53:51.280 --> 0:53:54.000
<v Speaker 1>Look at these songs this saw as one point, they

0:53:54.040 --> 0:53:57.520
<v Speaker 1>had two point six billion streams. That's an attractive thing

0:53:57.560 --> 0:54:00.239
<v Speaker 1>to even put out to people. That's an attractile ain't

0:54:00.239 --> 0:54:01.600
<v Speaker 1>even see to that all, like, damn, how many people

0:54:01.680 --> 0:54:06.440
<v Speaker 1>like my song or my favorite song? Great, So everybody

0:54:06.520 --> 0:54:09.719
<v Speaker 1>started to promote Spotify because Spotify was this and they

0:54:09.760 --> 0:54:12.560
<v Speaker 1>were Hella friendly and they was you know, you could

0:54:12.640 --> 0:54:14.959
<v Speaker 1>use the stream form and as it's engaging, we're gonna

0:54:15.000 --> 0:54:17.400
<v Speaker 1>even put you, We're gonna market you, we're gonna put

0:54:17.440 --> 0:54:20.279
<v Speaker 1>you in algorithm, we're gonna suggest you to audiences and

0:54:20.480 --> 0:54:23.279
<v Speaker 1>like songs of popular people, and all these songs were

0:54:23.320 --> 0:54:25.840
<v Speaker 1>doing credible. Oh, they were blowing up, biggest songs in

0:54:25.880 --> 0:54:30.879
<v Speaker 1>the world. And then they realized, we got everybody here.

0:54:31.320 --> 0:54:33.920
<v Speaker 1>Now we don't need to script buy on our profits.

0:54:34.480 --> 0:54:36.600
<v Speaker 1>We're gonna cut all this shit off. And every day

0:54:36.640 --> 0:54:39.880
<v Speaker 1>billions of streams are disappearing on Spotify. They always knew,

0:54:41.440 --> 0:54:48.200
<v Speaker 1>and now a song could be culturally you know, a

0:54:48.360 --> 0:54:52.720
<v Speaker 1>hot fire pit and it will only have four million streams.

0:54:55.160 --> 0:54:57.240
<v Speaker 2>You get to really see the numbers today.

0:54:58.280 --> 0:55:01.759
<v Speaker 1>So then, like I think when somebody creates a podcast

0:55:01.880 --> 0:55:02.920
<v Speaker 1>on YouTube.

0:55:03.120 --> 0:55:04.879
<v Speaker 3>Those those those, those those.

0:55:05.239 --> 0:55:09.480
<v Speaker 2>There's a belief if their making this ridiculous amount of money, where's.

0:55:08.960 --> 0:55:14.520
<v Speaker 4>The consumptive footprint? Then So it's like, so like if

0:55:14.560 --> 0:55:18.839
<v Speaker 4>something's super hot and has four million streams on Spotify,

0:55:18.960 --> 0:55:23.719
<v Speaker 4>it's being consumed elsewhere. So would those impressions be.

0:55:24.520 --> 0:55:25.560
<v Speaker 2>Sure on Instagram?

0:55:25.600 --> 0:55:28.120
<v Speaker 1>Because like let's say this song, yes, throw those gang

0:55:28.160 --> 0:55:31.000
<v Speaker 1>gang Yeah, so that song might be, but again, what's

0:55:31.080 --> 0:55:33.920
<v Speaker 1>culturally on fire? Remember this street urban culture?

0:55:33.960 --> 0:55:34.400
<v Speaker 2>Pete?

0:55:34.400 --> 0:55:37.000
<v Speaker 1>Even you right, you're in the know of it, but

0:55:37.080 --> 0:55:39.640
<v Speaker 1>that ain't really something you give too fucks about.

0:55:40.160 --> 0:55:42.200
<v Speaker 2>It's still a niche thing, you know what I mean.

0:55:42.239 --> 0:55:45.800
<v Speaker 1>It's like it's like the first time somebody fried chicken,

0:55:46.800 --> 0:55:48.960
<v Speaker 1>like we like, you know people, you would have been

0:55:48.960 --> 0:55:51.160
<v Speaker 1>the type of motherfucker Pete that had tasted it. It'd

0:55:51.200 --> 0:55:54.200
<v Speaker 1>have been drove down to the plantation and you know, hey,

0:55:54.280 --> 0:55:58.000
<v Speaker 1>you know, uh, Sarah got that chicken. You would have

0:55:58.040 --> 0:56:00.600
<v Speaker 1>went back there and you didn't give a fuck was there.

0:56:00.840 --> 0:56:01.800
<v Speaker 1>You'd walk Master.

0:56:01.880 --> 0:56:03.799
<v Speaker 2>Hey, you know they got you some.

0:56:03.800 --> 0:56:08.680
<v Speaker 4>Chicken like Marris Bueler, stay off, go through the front door, wave,

0:56:08.880 --> 0:56:09.920
<v Speaker 4>go out the back door.

0:56:11.920 --> 0:56:14.160
<v Speaker 2>And Master would have saw. You'd be like, you got

0:56:14.160 --> 0:56:15.839
<v Speaker 2>a white man coming here. She got a white man

0:56:15.880 --> 0:56:16.720
<v Speaker 2>come and get this chicken.

0:56:16.800 --> 0:56:18.680
<v Speaker 1>And you would have been part of our little small

0:56:18.680 --> 0:56:21.120
<v Speaker 1>group of people talking about how great fried chicken is.

0:56:22.600 --> 0:56:24.560
<v Speaker 2>You'd have been wanted for some reason. You would have

0:56:24.640 --> 0:56:24.880
<v Speaker 2>knew it.

0:56:24.880 --> 0:56:25.080
<v Speaker 3>Pete.

0:56:25.080 --> 0:56:27.600
<v Speaker 2>You'd have been like, man, I don't know fried chicken

0:56:27.640 --> 0:56:28.359
<v Speaker 2>down there there.

0:56:28.440 --> 0:56:32.480
<v Speaker 4>And then mate, I see a long line, I stand

0:56:32.480 --> 0:56:34.480
<v Speaker 4>in it. There's two. That's the other thing. People have

0:56:34.680 --> 0:56:36.920
<v Speaker 4>people just like like I say, like the joke about

0:56:36.920 --> 0:56:39.320
<v Speaker 4>like black wolf versus white people that centered the linitary

0:56:39.480 --> 0:56:42.120
<v Speaker 4>to do you hear somebody? They all start running, Just

0:56:42.239 --> 0:56:45.160
<v Speaker 4>run and ask why you're running later. Sure, if I

0:56:45.200 --> 0:56:47.000
<v Speaker 4>see a line, I stand in it.

0:56:47.440 --> 0:56:49.200
<v Speaker 2>Okay, it would be good. If if it's a line,

0:56:49.280 --> 0:56:51.319
<v Speaker 2>that's all clubs in LA work. They'll just make a line.

0:56:51.320 --> 0:56:53.440
<v Speaker 2>Be in a club over a thousand people would be

0:56:53.440 --> 0:56:54.359
<v Speaker 2>one hundred people in the club.

0:56:54.400 --> 0:56:54.560
<v Speaker 3>Line.

0:56:54.560 --> 0:56:56.399
<v Speaker 2>I got one hundred and fifty people. Yeah, they gotta

0:56:56.719 --> 0:56:58.640
<v Speaker 2>hold the line. They hold the line. That's part of

0:56:58.680 --> 0:56:59.640
<v Speaker 2>their marketing tool.

0:57:00.040 --> 0:57:01.960
<v Speaker 1>Hold the line people gonna stop and getting lined, And

0:57:01.960 --> 0:57:02.840
<v Speaker 1>I'm the exact opens.

0:57:02.920 --> 0:57:04.319
<v Speaker 2>If I see a line, I'm like, Oh, can't be

0:57:04.360 --> 0:57:05.080
<v Speaker 2>that good.

0:57:05.920 --> 0:57:09.440
<v Speaker 1>I've been wearing George my whole life, right, And I

0:57:09.440 --> 0:57:11.279
<v Speaker 1>don't even like Michael Jordan, but I always thought he

0:57:11.320 --> 0:57:13.640
<v Speaker 1>had dope shoes and I would wear them this before

0:57:13.680 --> 0:57:16.680
<v Speaker 1>they was like a thing like they were. I'm the reason.

0:57:16.800 --> 0:57:18.720
<v Speaker 1>I'm part of the community that made them a thing.

0:57:19.880 --> 0:57:23.080
<v Speaker 1>The first time it was a line, I stopped wearing them.

0:57:23.400 --> 0:57:25.000
<v Speaker 1>The first time I ever had to wait in line

0:57:25.040 --> 0:57:27.600
<v Speaker 1>to get them, I'll move up, I start buying ewings.

0:57:27.600 --> 0:57:29.720
<v Speaker 1>I'm not waiting in line. I'm not winning a rifle

0:57:29.720 --> 0:57:30.560
<v Speaker 1>to spend my money.

0:57:31.440 --> 0:57:34.480
<v Speaker 4>Yeah, to me, like it depends on like for food,

0:57:35.040 --> 0:57:38.720
<v Speaker 4>Like I didn't know what papoosas were. I saw a

0:57:38.720 --> 0:57:42.840
<v Speaker 4>line and I was like, what are all people standing

0:57:42.880 --> 0:57:44.760
<v Speaker 4>in the line for at that place next to the

0:57:44.840 --> 0:57:47.920
<v Speaker 4>muffler shop? And I was just like, I don't find

0:57:47.920 --> 0:57:49.040
<v Speaker 4>out what this is about.

0:57:49.760 --> 0:57:52.600
<v Speaker 5>That was how I first, Hey, you sound like you

0:57:52.720 --> 0:57:55.160
<v Speaker 5>was Intokoba, because that's where it's right next to the

0:57:55.200 --> 0:57:55.919
<v Speaker 5>buffalo shop.

0:57:55.960 --> 0:57:56.600
<v Speaker 3>In Takoba.

0:57:57.320 --> 0:58:01.600
<v Speaker 5>We real dog no Lie sick up posts next to

0:58:01.640 --> 0:58:02.480
<v Speaker 5>the muffler shop.

0:58:06.560 --> 0:58:07.320
<v Speaker 3>That's crazy.

0:58:07.600 --> 0:58:11.000
<v Speaker 2>So I think radio steal.

0:58:12.160 --> 0:58:14.240
<v Speaker 1>So it's not like they have to compete with these

0:58:14.280 --> 0:58:16.760
<v Speaker 1>podcast companies, these podcast deals. You got to pay these

0:58:16.760 --> 0:58:19.400
<v Speaker 1>people millions of dollars. You just actually have to develop

0:58:19.480 --> 0:58:23.840
<v Speaker 1>talent again. But I think I think they're not poor enough. Now,

0:58:23.840 --> 0:58:25.760
<v Speaker 1>don't get me wrong, some stations in the South are

0:58:25.920 --> 0:58:28.240
<v Speaker 1>very second and third market. It ain't a ton of money,

0:58:28.560 --> 0:58:30.080
<v Speaker 1>so they gotta do what they gotta do. But I

0:58:30.120 --> 0:58:33.479
<v Speaker 1>think when they went straight to the music, radio didn't

0:58:33.520 --> 0:58:36.400
<v Speaker 1>start being about music at first. I think you got

0:58:36.400 --> 0:58:39.200
<v Speaker 1>to go back into what made it a unique experience

0:58:39.240 --> 0:58:42.240
<v Speaker 1>to listen to it, you know what I mean, Like

0:58:43.040 --> 0:58:46.160
<v Speaker 1>it became something over time, you know what I mean,

0:58:46.280 --> 0:58:48.840
<v Speaker 1>Like it became a part of music over time, and

0:58:48.960 --> 0:58:52.280
<v Speaker 1>music just became you know, hey, you know what, we

0:58:52.760 --> 0:58:53.720
<v Speaker 1>can hear music.

0:58:53.480 --> 0:58:59.680
<v Speaker 4>Too well, like did music radio. And I'm totally speculating

0:58:59.680 --> 0:59:03.440
<v Speaker 4>on this, Like in its infancy, it was about the music.

0:59:04.120 --> 0:59:08.560
<v Speaker 4>But the good quote unquote like radio DJs of yester

0:59:08.760 --> 0:59:17.960
<v Speaker 4>yesteryear became good and noteworthy because they had great ability

0:59:18.000 --> 0:59:22.200
<v Speaker 4>to scrutinize talent and put together a good you know,

0:59:22.640 --> 0:59:26.040
<v Speaker 4>couple hours of music. They were doing the legwork for

0:59:26.160 --> 0:59:26.560
<v Speaker 4>the station.

0:59:27.840 --> 0:59:31.040
<v Speaker 1>That's probably true. It all goes back to talented people

0:59:31.080 --> 0:59:34.600
<v Speaker 1>being in position. Sure, it became too all business.

0:59:34.960 --> 0:59:38.800
<v Speaker 3>Okay. I got a questions, when did the radio become

0:59:38.840 --> 0:59:42.280
<v Speaker 3>the television? You mean?

0:59:42.280 --> 0:59:43.080
<v Speaker 4>And vice versa.

0:59:43.800 --> 0:59:46.760
<v Speaker 5>No, because remember there was shows they were put on

0:59:46.800 --> 0:59:48.640
<v Speaker 5>the radio and to be like whole shows.

0:59:48.680 --> 0:59:50.760
<v Speaker 2>They would tell, you mean, when did television become the radio?

0:59:50.840 --> 0:59:51.000
<v Speaker 6>Oh?

0:59:51.000 --> 0:59:51.520
<v Speaker 3>When? Yeah?

0:59:51.600 --> 0:59:53.680
<v Speaker 5>When the radio? Remember you got saying music was the

0:59:53.720 --> 0:59:56.680
<v Speaker 5>only thing played out the radio. That's not true, okay,

0:59:56.720 --> 0:59:59.360
<v Speaker 5>but there was two. There was actual shows and plays

0:59:59.440 --> 1:00:01.960
<v Speaker 5>sure on the radio. So that's what I'm saying. When

1:00:02.000 --> 1:00:06.120
<v Speaker 5>did it go from music to that coming through the radio?

1:00:06.520 --> 1:00:09.240
<v Speaker 2>As soon as television was able to hold on, hold on,

1:00:09.800 --> 1:00:11.960
<v Speaker 2>it didn't go from music today, it went from that

1:00:12.080 --> 1:00:12.560
<v Speaker 2>to music.

1:00:12.640 --> 1:00:14.439
<v Speaker 3>Okay, that's all I wanted. Okay, So it went from

1:00:14.440 --> 1:00:15.960
<v Speaker 3>that to music. Okay.

1:00:16.120 --> 1:00:19.120
<v Speaker 4>I think all that happened in the same timeframe because

1:00:19.880 --> 1:00:24.240
<v Speaker 4>the TV in the car entered the world largely like

1:00:24.360 --> 1:00:27.920
<v Speaker 4>at scale, around the same time. So it went from

1:00:28.520 --> 1:00:32.480
<v Speaker 4>well it's better to watch little orphanani than listen to it. Well,

1:00:32.480 --> 1:00:34.720
<v Speaker 4>now it's no longer on radios, on television. So what

1:00:34.760 --> 1:00:36.840
<v Speaker 4>can we put on the radio, Well, something you don't

1:00:36.880 --> 1:00:39.400
<v Speaker 4>have to look at. Well, music because we're driving a car.

1:00:39.440 --> 1:00:41.760
<v Speaker 3>Now, Okay, that makes more sense.

1:00:42.040 --> 1:00:45.080
<v Speaker 1>I think radio started playing music on a regular schedule

1:00:45.080 --> 1:00:48.720
<v Speaker 1>basis with the first commercial broadcast by KDKA and Pittsburgh

1:00:48.760 --> 1:00:52.280
<v Speaker 1>on November two, nineteen twenty, right around the same time

1:00:52.440 --> 1:00:53.680
<v Speaker 1>black music.

1:00:54.080 --> 1:00:55.320
<v Speaker 2>Actually was recorded.

1:00:56.520 --> 1:01:02.480
<v Speaker 5>Okay, the radio was invented radios way before. Okay, yeah,

1:01:02.480 --> 1:01:04.200
<v Speaker 5>that's all. I was scariously if we talked about music,

1:01:04.360 --> 1:01:06.480
<v Speaker 5>you know, like in the infancy of radio. But then

1:01:06.520 --> 1:01:08.400
<v Speaker 5>I was like, well, what about the shows they had

1:01:09.240 --> 1:01:13.080
<v Speaker 5>that was you know, considered radio back then, not television.

1:01:13.720 --> 1:01:16.040
<v Speaker 5>It was radio, but they morphed into what we know

1:01:16.080 --> 1:01:17.760
<v Speaker 5>as television shows.

1:01:19.320 --> 1:01:21.400
<v Speaker 4>Yeah, and for a period of time. There's also like

1:01:21.560 --> 1:01:25.440
<v Speaker 4>less television channels just because of the infrastructure. Yeah, so

1:01:25.480 --> 1:01:26.840
<v Speaker 4>it was way more expensive.

1:01:27.320 --> 1:01:28.760
<v Speaker 2>Television was way later.

1:01:30.760 --> 1:01:33.360
<v Speaker 4>Yeah, yeah, yeah, But it's like as far as the

1:01:33.440 --> 1:01:35.840
<v Speaker 4>divesting of content types.

1:01:36.720 --> 1:01:39.320
<v Speaker 5>Radio, you know, I remember the variety of shows they

1:01:39.320 --> 1:01:41.600
<v Speaker 5>had on the radios and stuff, you know what I'm saying,

1:01:42.720 --> 1:01:45.440
<v Speaker 5>you know that kind of stuff. Remember the Orson Welles

1:01:45.520 --> 1:01:48.200
<v Speaker 5>movie where they said, you know, like Invasion was on

1:01:48.240 --> 1:01:51.000
<v Speaker 5>the radio, and people thought it was a real invasion

1:01:51.040 --> 1:01:53.160
<v Speaker 5>of Martians and shit because they heard it on the

1:01:53.240 --> 1:01:54.520
<v Speaker 5>radio and it was a TV show.

1:01:55.000 --> 1:01:57.720
<v Speaker 3>Oh yeah, it was the orson Whales thing.

1:01:57.840 --> 1:02:00.680
<v Speaker 5>That's funny, you know, because they're did know the radio

1:02:00.720 --> 1:02:01.800
<v Speaker 5>thought was a real one.

1:02:02.080 --> 1:02:02.920
<v Speaker 2>What changed?

1:02:02.960 --> 1:02:06.760
<v Speaker 1>Like radio used to be the main state for entertainment

1:02:07.600 --> 1:02:09.440
<v Speaker 1>that you didn't have to you know, before that you

1:02:09.480 --> 1:02:13.280
<v Speaker 1>had to go somewhere. Radio became the first thing at

1:02:13.280 --> 1:02:16.600
<v Speaker 1>home that you could be entertained by it, and it

1:02:16.760 --> 1:02:20.120
<v Speaker 1>pretty much had the pretty much was exclusive for a

1:02:20.120 --> 1:02:20.680
<v Speaker 1>long time.

1:02:20.720 --> 1:02:24.560
<v Speaker 2>You had to go somewhere else. You had to go

1:02:24.640 --> 1:02:25.200
<v Speaker 2>somewhere else.

1:02:25.280 --> 1:02:27.120
<v Speaker 5>Funny that you say, you know, it's funny that you

1:02:27.160 --> 1:02:29.360
<v Speaker 5>think about it because you have to ask yourself, like

1:02:29.840 --> 1:02:31.520
<v Speaker 5>when did music become music?

1:02:32.000 --> 1:02:35.800
<v Speaker 3>Like when did it become where everybody you know, now.

1:02:36.200 --> 1:02:39.760
<v Speaker 7>It's considered that you like listening to me, not just

1:02:39.800 --> 1:02:42.840
<v Speaker 7>the old songs from the family, the old song before

1:02:44.080 --> 1:02:50.640
<v Speaker 7>we actually say hey you know what, oh.

1:02:50.680 --> 1:02:51.520
<v Speaker 2>You mean recorded?

1:02:52.880 --> 1:02:55.520
<v Speaker 3>Yeah, I just even get them recorded to just music

1:02:55.560 --> 1:02:56.000
<v Speaker 3>on the radio.

1:02:56.160 --> 1:03:01.480
<v Speaker 5>They played music live on the radio nineteen yeah. So

1:03:01.760 --> 1:03:03.240
<v Speaker 5>just to be able to you know, say, okay, you

1:03:03.240 --> 1:03:05.680
<v Speaker 5>know what, we got these songs that were going to

1:03:05.760 --> 1:03:08.480
<v Speaker 5>put now and think they're good enough for everybody to hear,

1:03:09.240 --> 1:03:10.200
<v Speaker 5>like that kind of thing.

1:03:10.320 --> 1:03:12.480
<v Speaker 3>And I'm misticking, like.

1:03:12.440 --> 1:03:14.080
<v Speaker 5>Who said that, Like, say, you know what, we got

1:03:14.080 --> 1:03:16.480
<v Speaker 5>the song that we heard from down in the you know,

1:03:16.520 --> 1:03:18.000
<v Speaker 5>in the boonies, and we think this would be.

1:03:18.000 --> 1:03:19.480
<v Speaker 3>A great song to try on this radio.

1:03:20.880 --> 1:03:23.320
<v Speaker 5>Or did they take you know, music from TV shows

1:03:23.680 --> 1:03:25.200
<v Speaker 5>and translate that into music.

1:03:26.440 --> 1:03:28.560
<v Speaker 2>Well, no, because TV radios before TV.

1:03:29.000 --> 1:03:31.000
<v Speaker 5>Well when I say TV, I mean the shows that

1:03:31.040 --> 1:03:33.760
<v Speaker 5>they did, like theater shows. Yeah, that they did on

1:03:33.800 --> 1:03:37.120
<v Speaker 5>the radio. But again they had scores and stuff on

1:03:37.120 --> 1:03:40.680
<v Speaker 5>the records on the radio. Of the shows they had scores,

1:03:40.920 --> 1:03:43.680
<v Speaker 5>did they use as the catalyst to end up doing

1:03:43.760 --> 1:03:44.560
<v Speaker 5>music itself?

1:03:44.720 --> 1:03:45.560
<v Speaker 3>Well, I think they had.

1:03:45.640 --> 1:03:48.960
<v Speaker 1>I think again back to your point, not just variety shows.

1:03:49.000 --> 1:03:51.840
<v Speaker 1>I think radio had variety, Yeah, because it was the

1:03:51.960 --> 1:03:53.080
<v Speaker 1>main consumption.

1:03:52.680 --> 1:03:53.920
<v Speaker 2>Of entertainment for people.

1:03:54.320 --> 1:03:57.560
<v Speaker 1>Like I remember seeing things and hearing stories about people

1:03:57.680 --> 1:04:00.240
<v Speaker 1>being around a radio listening to the Muhammad Ali fight. Yeah,

1:04:00.280 --> 1:04:03.120
<v Speaker 1>that's like the radio was, you know, like the main

1:04:03.280 --> 1:04:06.440
<v Speaker 1>source of hu's and entertainment. But I just wondered, like

1:04:07.720 --> 1:04:09.720
<v Speaker 1>television was expensive for a long time.

1:04:10.240 --> 1:04:10.439
<v Speaker 3>Yeah.

1:04:10.600 --> 1:04:13.880
<v Speaker 4>The best example I think it's like that that remember

1:04:13.920 --> 1:04:15.760
<v Speaker 4>that Google the Christmas story.

1:04:16.920 --> 1:04:21.480
<v Speaker 2>See it's not about age. I'm just saying it's you.

1:04:21.480 --> 1:04:21.560
<v Speaker 3>You.

1:04:22.480 --> 1:04:24.200
<v Speaker 2>I won't know when because I was too young to

1:04:24.240 --> 1:04:25.840
<v Speaker 2>remember at gen X.

1:04:26.480 --> 1:04:29.760
<v Speaker 1>Yeah, but like I'm nineteen eighty gen X, I don't, okay,

1:04:30.440 --> 1:04:33.960
<v Speaker 1>television was expensive when I was younger.

1:04:34.240 --> 1:04:36.400
<v Speaker 2>I think I don't quite know. I would that's my

1:04:36.600 --> 1:04:37.600
<v Speaker 2>older because I don't.

1:04:37.640 --> 1:04:40.760
<v Speaker 1>I didn't when I first TVs.

1:04:40.840 --> 1:04:43.520
<v Speaker 5>I wasn't old enough to buy a TV myself, sure,

1:04:43.640 --> 1:04:46.080
<v Speaker 5>but I seen the first TVs and yes, they was

1:04:46.840 --> 1:04:49.240
<v Speaker 5>not the same as we see now, you know what

1:04:49.280 --> 1:04:52.440
<v Speaker 5>I'm saying, Like, I remember my controls first came in

1:04:52.520 --> 1:04:55.640
<v Speaker 5>for the TVs. I remember where they became push button

1:04:55.720 --> 1:04:58.360
<v Speaker 5>TV's and not the die ones. I remember you had

1:04:58.400 --> 1:05:01.640
<v Speaker 5>to use the U U h F stations and stuff.

1:05:01.640 --> 1:05:04.520
<v Speaker 5>People don't know about. The two knobs. One was like

1:05:04.640 --> 1:05:07.520
<v Speaker 5>one through twelve. The other one was like UHF forty three,

1:05:08.120 --> 1:05:12.000
<v Speaker 5>you know, yeah like that, you know, Like, I'm from

1:05:12.040 --> 1:05:13.760
<v Speaker 5>that era and it was black and white.

1:05:13.800 --> 1:05:17.480
<v Speaker 3>There wasn't color. I remember color first started coming in

1:05:17.480 --> 1:05:19.200
<v Speaker 3>to the TV. I'm at that era.

1:05:19.880 --> 1:05:25.000
<v Speaker 5>But TV's today would be expensive as it is today,

1:05:25.040 --> 1:05:28.520
<v Speaker 5>But because the money value was so low back then,

1:05:28.720 --> 1:05:32.080
<v Speaker 5>like five dollars would be like five thousand dollars today.

1:05:33.280 --> 1:05:35.240
<v Speaker 3>You know what I'm saying. The way you wrot money

1:05:35.360 --> 1:05:36.600
<v Speaker 3>value was so you'll.

1:05:36.400 --> 1:05:38.960
<v Speaker 5>Buy a TV for like sixty nine bucks, seventy nine

1:05:39.000 --> 1:05:39.560
<v Speaker 5>bucks from.

1:05:39.400 --> 1:05:40.200
<v Speaker 3>Sears or something.

1:05:40.960 --> 1:05:44.160
<v Speaker 5>Because remember Series of Guys was always melling out the Electronics,

1:05:44.760 --> 1:05:45.960
<v Speaker 5>Cheers and Robot company.

1:05:46.080 --> 1:05:48.760
<v Speaker 3>Those was the ones that you know will get that

1:05:48.800 --> 1:05:51.920
<v Speaker 3>shit to your house. So they always had sales and

1:05:51.920 --> 1:05:52.360
<v Speaker 3>stuff on it.

1:05:52.560 --> 1:05:56.360
<v Speaker 1>So a TV in today's money and nineteen forty was

1:05:56.360 --> 1:05:58.680
<v Speaker 1>five is forty six hundred dollars, and so it was

1:05:58.680 --> 1:06:01.520
<v Speaker 1>about how much back to the hundred dollars two hundred.

1:06:02.160 --> 1:06:08.320
<v Speaker 4>Yeah, yeah, one one TV to a family one cardinal family.

1:06:08.360 --> 1:06:11.680
<v Speaker 1>To ten thousand dollars today and so it was between

1:06:11.800 --> 1:06:16.000
<v Speaker 1>forty five and two three hundred back there cheapest one

1:06:16.120 --> 1:06:19.160
<v Speaker 1>two hundred to four hundred dollars and then uh two

1:06:19.240 --> 1:06:21.920
<v Speaker 1>hundred to four hundred dollars and then uh rice to started.

1:06:21.960 --> 1:06:25.960
<v Speaker 1>They said in the fifties is when it became affordable.

1:06:26.000 --> 1:06:29.080
<v Speaker 1>And when they talk about that, that's white homes and shit.

1:06:31.280 --> 1:06:35.280
<v Speaker 1>So my dad grew up in the Low Bottoms black

1:06:35.280 --> 1:06:38.080
<v Speaker 1>neighborhood in La that's how much.

1:06:39.640 --> 1:06:43.400
<v Speaker 5>I remember the Zenith and the RCA Zena in RCA

1:06:43.560 --> 1:06:45.600
<v Speaker 5>was the big TV company back there.

1:06:50.960 --> 1:06:55.000
<v Speaker 2>So a twenty four inch console cost it two hundred

1:06:55.040 --> 1:06:59.040
<v Speaker 2>and seventy dollars in nineteen fifty how many stations a half, I.

1:06:58.960 --> 1:07:04.000
<v Speaker 4>Don't know, three or four probably that actually worked worked, Yeah,

1:07:05.600 --> 1:07:08.520
<v Speaker 4>I mean the big three were it for the longest time.

1:07:08.720 --> 1:07:11.920
<v Speaker 1>So in nineteen fifty eight, a television was twenty eight

1:07:11.960 --> 1:07:17.160
<v Speaker 1>hundred dollars money, So that would be the equivalent of

1:07:17.200 --> 1:07:17.800
<v Speaker 1>two phones.

1:07:19.000 --> 1:07:21.880
<v Speaker 2>How much How much are the iPhones? One thousand dollars

1:07:22.240 --> 1:07:22.880
<v Speaker 2>something like that?

1:07:24.400 --> 1:07:28.360
<v Speaker 3>Don't they run about two g's iPhones? Is they expensive?

1:07:30.800 --> 1:07:32.920
<v Speaker 4>They give them to you for damn near free if

1:07:32.960 --> 1:07:36.200
<v Speaker 4>you commit to shitty cell phone service for three years

1:07:36.400 --> 1:07:37.800
<v Speaker 4>at eighty bucks a month.

1:07:38.640 --> 1:07:40.520
<v Speaker 3>Yeah, they're getting their money out of you for real.

1:07:40.960 --> 1:07:44.880
<v Speaker 3>iPhone sixteen this album was fifteen hundred.

1:07:45.400 --> 1:07:46.840
<v Speaker 4>Like thirteen hundred I think something of that.

1:07:49.360 --> 1:07:53.600
<v Speaker 1>Yeah. No, the iPhone sixteen has a starting prize eight

1:07:53.760 --> 1:07:56.120
<v Speaker 1>hundred dollars, while the iPhone sixteen plus had a starting

1:07:56.160 --> 1:07:56.800
<v Speaker 1>price of nine.

1:07:56.680 --> 1:07:58.440
<v Speaker 3>Hundred dollars, only eight hundred.

1:07:59.640 --> 1:08:01.160
<v Speaker 2>Hold on, my mother, that's not bad.

1:08:01.880 --> 1:08:02.400
<v Speaker 3>iPhone.

1:08:02.400 --> 1:08:06.440
<v Speaker 5>Oh you ain't gonna have no service, no memory, no

1:08:06.560 --> 1:08:08.520
<v Speaker 5>nothing on that eight hundred dollars iPhone.

1:08:09.080 --> 1:08:11.680
<v Speaker 1>So they got an iPhone priced as high as sixteen

1:08:11.720 --> 1:08:12.960
<v Speaker 1>hundred dollars to promx.

1:08:13.320 --> 1:08:16.680
<v Speaker 5>Oh that's oh, they came down. How much was iPhones

1:08:16.760 --> 1:08:18.080
<v Speaker 5>about ten years ago?

1:08:19.080 --> 1:08:21.759
<v Speaker 2>Cresh you that's expensive.

1:08:21.760 --> 1:08:24.320
<v Speaker 5>I always thought they was real expensive, like two thousand

1:08:24.360 --> 1:08:25.280
<v Speaker 5>and eighteen hundred.

1:08:25.280 --> 1:08:26.840
<v Speaker 3>Always for iPhones, I.

1:08:26.880 --> 1:08:29.840
<v Speaker 4>Feel like they've stayed around approximately the same price. They

1:08:29.880 --> 1:08:35.439
<v Speaker 4>just kind of slowly, begrudgingly add more battery life and gigs.

1:08:35.120 --> 1:08:38.360
<v Speaker 3>So they've always been around fifteen to eighteen hundred always.

1:08:38.560 --> 1:08:41.280
<v Speaker 4>I remember being between like a just under one thousand

1:08:41.280 --> 1:08:42.320
<v Speaker 4>and fifteen.

1:08:44.040 --> 1:08:45.479
<v Speaker 5>Because that was one of the reasons why I never

1:08:45.520 --> 1:08:47.479
<v Speaker 5>got an iPhone, because I always thought they were so

1:08:48.280 --> 1:08:49.879
<v Speaker 5>you know, expensive and shit.

1:08:51.360 --> 1:08:53.040
<v Speaker 2>You've been a nigga add a radio not a TV.

1:08:54.360 --> 1:08:58.000
<v Speaker 3>Yeah, I was stole to TV. That's the nigga would say.

1:08:58.160 --> 1:09:02.479
<v Speaker 5>Either way, you'd be fuck getting proved the TV they

1:09:02.520 --> 1:09:07.559
<v Speaker 5>get in prison with the TV facilities, have a TV

1:09:07.680 --> 1:09:09.320
<v Speaker 5>in prison, But.

1:09:10.160 --> 1:09:12.160
<v Speaker 2>No, I think I think that's the point.

1:09:12.200 --> 1:09:14.880
<v Speaker 1>I think the same thing you're complaining about, obviously not

1:09:14.920 --> 1:09:18.120
<v Speaker 1>the shitty personalities, but you have to bank back into personality.

1:09:18.840 --> 1:09:20.320
<v Speaker 2>You can't bank it and nothing else.

1:09:20.720 --> 1:09:24.120
<v Speaker 1>If you bank on music, you're you're slowly gonna die

1:09:24.720 --> 1:09:27.599
<v Speaker 1>because Spotify got you covered like a silk quill.

1:09:27.880 --> 1:09:30.280
<v Speaker 3>So personality is what's going to sell music.

1:09:30.560 --> 1:09:32.519
<v Speaker 2>You need to not sell music.

1:09:32.640 --> 1:09:36.640
<v Speaker 1>Is we're in a way different crisis. Okay, music is

1:09:36.680 --> 1:09:39.240
<v Speaker 1>not even a product anymore, like on no main level.

1:09:39.360 --> 1:09:42.760
<v Speaker 1>So Spotify and Apple are the products. Like how could

1:09:42.800 --> 1:09:44.600
<v Speaker 1>I like, you know, how raggedy it is for me

1:09:44.640 --> 1:09:47.800
<v Speaker 1>to get somebody to want to buy an album that

1:09:47.880 --> 1:09:50.360
<v Speaker 1>has twelve songs for ten dollars and Spotify is giving

1:09:50.400 --> 1:09:52.960
<v Speaker 1>you twelve million albums for ten dollars.

1:09:52.960 --> 1:09:53.800
<v Speaker 3>This is not fair.

1:09:55.280 --> 1:09:57.040
<v Speaker 1>I mean, I can't ask the I can't ask the

1:09:57.080 --> 1:09:59.519
<v Speaker 1>audience to be I can't be that Selvich the audience

1:09:59.520 --> 1:10:02.040
<v Speaker 1>shout out to every all my homies as cult leaders

1:10:02.040 --> 1:10:05.559
<v Speaker 1>that can make the audience buy their products because they

1:10:05.560 --> 1:10:07.720
<v Speaker 1>got because you gotta because you.

1:10:07.760 --> 1:10:10.080
<v Speaker 2>Got to be in the coaches, and they're gonna give

1:10:10.120 --> 1:10:10.880
<v Speaker 2>you twelve.

1:10:10.680 --> 1:10:13.360
<v Speaker 1>Dollars for album And I can get Spotify twelve dollars

1:10:13.439 --> 1:10:17.320
<v Speaker 1>for twelve million albums. You be a fucking fool, I mean,

1:10:17.360 --> 1:10:19.639
<v Speaker 1>And some people do have that relationship with the audience

1:10:19.640 --> 1:10:20.080
<v Speaker 1>to what they like.

1:10:20.120 --> 1:10:21.679
<v Speaker 2>I don't care. I'm a buying from my nigga because

1:10:21.680 --> 1:10:22.559
<v Speaker 2>I'm supporting him.

1:10:23.040 --> 1:10:24.920
<v Speaker 3>So you have to have a cult personality.

1:10:25.960 --> 1:10:28.680
<v Speaker 4>You have to have a cult your fans deal.

1:10:29.320 --> 1:10:33.240
<v Speaker 1>They have to just be like damn like like when

1:10:33.280 --> 1:10:36.160
<v Speaker 1>I buy an album, like I bought Kendrick's album right

1:10:36.320 --> 1:10:39.320
<v Speaker 1>on iTunes. That's my friend. I bought this vinyl, that's

1:10:39.360 --> 1:10:42.599
<v Speaker 1>my friend. Dog is somebody. I'm not buying the music.

1:10:43.000 --> 1:10:44.080
<v Speaker 1>I'm buying something else.

1:10:45.560 --> 1:10:52.160
<v Speaker 3>You're a better friend, Yes, much better friendly. You are away, Yeah,

1:10:52.280 --> 1:10:54.120
<v Speaker 3>you're away better than my brother.

1:10:54.160 --> 1:10:57.640
<v Speaker 1>Wouldn't buy my album it's my own. You feel me

1:10:57.880 --> 1:11:00.320
<v Speaker 1>like that motherfucker wouldn't buy that, like what my supposed

1:11:00.320 --> 1:11:02.719
<v Speaker 1>to play it? And I'm like, I couldn't even convince

1:11:02.760 --> 1:11:04.080
<v Speaker 1>my brother to buy the fucking out.

1:11:04.080 --> 1:11:05.559
<v Speaker 3>I'll be like, nigga, I don't get a free one.

1:11:05.640 --> 1:11:06.200
<v Speaker 3>I'm your brother.

1:11:08.880 --> 1:11:11.400
<v Speaker 4>I remember one time you gave me a cassette tape

1:11:11.439 --> 1:11:14.559
<v Speaker 4>of promo. I still have never listened to it. I've

1:11:14.600 --> 1:11:17.519
<v Speaker 4>heard the music that would have been on it, but

1:11:17.640 --> 1:11:20.919
<v Speaker 4>I've never actually been able to play that particular cassette.

1:11:21.640 --> 1:11:27.360
<v Speaker 3>You gotta find a cassette deck you gotta go down

1:11:27.400 --> 1:11:30.680
<v Speaker 3>to the old school card shows and sell those cassettes.

1:11:30.920 --> 1:11:32.280
<v Speaker 2>And they don't have cassett players.

1:11:32.320 --> 1:11:35.640
<v Speaker 1>So again, I think radio, I think radio is in

1:11:35.680 --> 1:11:40.120
<v Speaker 1>a unique position by looking for specific records right that

1:11:40.280 --> 1:11:43.559
<v Speaker 1>they can break that becomes not.

1:11:43.680 --> 1:11:47.599
<v Speaker 2>Exclusive but supported by their platform. Let me wrong.

1:11:47.720 --> 1:11:51.000
<v Speaker 1>You lose some people, I mean because people are gonna

1:11:51.080 --> 1:11:52.600
<v Speaker 1>like this song and then they can hear when they

1:11:52.680 --> 1:11:52.960
<v Speaker 1>want to.

1:11:53.280 --> 1:11:55.280
<v Speaker 3>But you still have to add visuals that might can

1:11:55.360 --> 1:11:56.559
<v Speaker 3>bring in a couple more people.

1:11:57.280 --> 1:11:58.920
<v Speaker 4>Yeah, and they're on the wrong side.

1:11:59.360 --> 1:12:02.439
<v Speaker 1>It goes to point it can't just be shitty people

1:12:02.560 --> 1:12:06.799
<v Speaker 1>based off demographics. You actually really have to start scouting

1:12:07.240 --> 1:12:10.960
<v Speaker 1>good talent. I'm in disagreement with Pete. You can afford

1:12:11.080 --> 1:12:15.280
<v Speaker 1>to pay people like you're not. YouTube ain't overpaying people.

1:12:16.120 --> 1:12:18.000
<v Speaker 1>None of these companies are. None of these people are

1:12:18.080 --> 1:12:18.880
<v Speaker 1>overpaying people.

1:12:19.120 --> 1:12:19.439
<v Speaker 3>They're not.

1:12:19.600 --> 1:12:23.519
<v Speaker 1>They're all given everybody entertainment, know, like everybody trying to

1:12:23.520 --> 1:12:26.360
<v Speaker 1>be an entertainment So there's an entertainment minimum wave.

1:12:26.400 --> 1:12:31.840
<v Speaker 5>Okay, okay, Big Boys show. Okay, they syndicated on UH

1:12:32.160 --> 1:12:34.360
<v Speaker 5>on YouTube and stuff like that. They be putting out

1:12:34.439 --> 1:12:37.960
<v Speaker 5>videos on YouTube. Is that a successful model?

1:12:39.240 --> 1:12:41.320
<v Speaker 2>Big Boy is from a different time, Like he's a.

1:12:41.640 --> 1:12:45.080
<v Speaker 5>Well ninety two point five? Is that a successful, successful model?

1:12:45.120 --> 1:12:47.720
<v Speaker 5>What you're saying, No, iHeart is a different They have

1:12:47.800 --> 1:12:48.439
<v Speaker 5>a whole difference.

1:12:48.600 --> 1:12:49.120
<v Speaker 3>That's heart.

1:12:49.479 --> 1:12:53.400
<v Speaker 1>Yeah, okay, yeah, that's ieart has a completely different business

1:12:53.439 --> 1:12:55.880
<v Speaker 1>mindel know. I mean, I'm just saying a simple if

1:12:55.960 --> 1:12:59.120
<v Speaker 1>I open the radio station, if I open the radio

1:12:59.160 --> 1:13:03.520
<v Speaker 1>station today, which crazy I would find the most galvanizing

1:13:03.600 --> 1:13:06.320
<v Speaker 1>personalities to put them on to play music.

1:13:06.920 --> 1:13:15.240
<v Speaker 4>Oh do you know how fucking potentially maybe distantly viable

1:13:15.360 --> 1:13:19.320
<v Speaker 4>it is. Is there a way that you could turn

1:13:19.439 --> 1:13:22.360
<v Speaker 4>the watch towers into a functioning antenna because it fucking

1:13:22.400 --> 1:13:27.680
<v Speaker 4>looks like one that would be great, And do a

1:13:27.880 --> 1:13:31.640
<v Speaker 4>radio station next to it that ran off of that

1:13:31.840 --> 1:13:37.240
<v Speaker 4>antenna throughout LA and filmed it like film studio streaming

1:13:37.360 --> 1:13:39.919
<v Speaker 4>or whatever the hell, or at least put an antenna

1:13:40.040 --> 1:13:42.080
<v Speaker 4>in there that looked like the rest of that shit.

1:13:42.960 --> 1:13:44.320
<v Speaker 4>That would be really interesting.

1:13:44.680 --> 1:13:47.240
<v Speaker 1>No, the watch Towers is a man that was just building,

1:13:47.520 --> 1:13:49.240
<v Speaker 1>took a bunch of jump and built this kind of

1:13:49.360 --> 1:13:49.800
<v Speaker 1>art piece.

1:13:49.880 --> 1:13:52.080
<v Speaker 3>Oh, it's just a sculpture. Yeah, it's a sculpture.

1:13:54.200 --> 1:13:57.400
<v Speaker 4>Yeah, but they look like weird space age antennas of them.

1:13:57.479 --> 1:13:59.760
<v Speaker 3>I thought they always was like some old antendo's or

1:13:59.800 --> 1:14:05.719
<v Speaker 3>something like an older ten thing always. Now that's interesting,

1:14:06.160 --> 1:14:06.400
<v Speaker 3>But I.

1:14:06.439 --> 1:14:10.000
<v Speaker 1>Think radio is in a very We're gonna expand on this.

1:14:10.280 --> 1:14:12.240
<v Speaker 1>I'm gonna get the Mizzic to come in next time.

1:14:14.760 --> 1:14:19.920
<v Speaker 1>But I think radio still has value at a pretty

1:14:20.040 --> 1:14:24.400
<v Speaker 1>impactful level. But they they eventually they have to stop

1:14:24.479 --> 1:14:26.200
<v Speaker 1>being scared. They're gonna have to risk it to get

1:14:26.240 --> 1:14:26.719
<v Speaker 1>the biscuit.

1:14:27.560 --> 1:14:31.280
<v Speaker 4>Sure, and I think like it's you know, fair to

1:14:31.439 --> 1:14:34.439
<v Speaker 4>just do for a comparative like data analysis, and it's

1:14:34.479 --> 1:14:40.920
<v Speaker 4>a totally different consumer demographic. But like the your quote

1:14:41.000 --> 1:14:44.400
<v Speaker 4>like conservative am talk radios or whatever, like the Sean

1:14:44.439 --> 1:14:45.559
<v Speaker 4>Hannity's of the world, or.

1:14:45.560 --> 1:14:47.800
<v Speaker 2>Like it's lasting for like thirty forty years.

1:14:48.160 --> 1:14:52.040
<v Speaker 4>Yeah, like what's his name? Who died? Art Lebault, No,

1:14:52.200 --> 1:14:58.200
<v Speaker 4>not Art le Bowl Rush Limbaugh. Oh, but they did

1:14:59.560 --> 1:15:01.920
<v Speaker 4>mega numbers. But it's a totally eferent format. It's like

1:15:01.960 --> 1:15:04.400
<v Speaker 4>a three hour whatever format.

1:15:05.960 --> 1:15:08.559
<v Speaker 5>But like the Art Labaux Show, you know, I've been

1:15:08.600 --> 1:15:11.040
<v Speaker 5>listening to that all the time at late night. You know,

1:15:11.200 --> 1:15:13.840
<v Speaker 5>that stuff just season stayed for.

1:15:13.920 --> 1:15:16.840
<v Speaker 3>Years and years and years and years. They go nowhere

1:15:16.880 --> 1:15:18.960
<v Speaker 3>on the radio. I wonder if.

1:15:18.880 --> 1:15:21.559
<v Speaker 4>People are still getting killed based off of Art Lebaux

1:15:21.680 --> 1:15:25.000
<v Speaker 4>testimonials on his show for the replays from years back.

1:15:30.280 --> 1:15:32.839
<v Speaker 1>Been looking out for tuning into the No Sellers podcast.

1:15:33.160 --> 1:15:35.960
<v Speaker 1>Please do us a favorite, subscribe, rate, comment, and share.

1:15:36.400 --> 1:15:38.760
<v Speaker 1>This episode was recorded right here on the West coast

1:15:38.800 --> 1:15:41.759
<v Speaker 1>of the USA and produced about the Black Effect podcast

1:15:41.880 --> 1:15:43.439
<v Speaker 1>network and nowhard Radio.

1:15:44.000 --> 1:15:44.200
<v Speaker 3>Yeah.