WEBVTT - Fed Leaves Rates Unchanged

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news. This is Bloomberg Business

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<v Speaker 1>Wait Inside from the reporters and editors who bring you

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<v Speaker 1>America's most trusted business magazine, plus global business, finance and

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<v Speaker 1>tech news. The Bloomberg Business Week Podcast with Carol Messer

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<v Speaker 1>and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 2>And a very good afternoon everybody Live on Radio, YouTube

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<v Speaker 2>and Bloomberg originals. Well, the third FOMC decision, it is

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<v Speaker 2>on the books, fed your J. Powells. We just heard

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<v Speaker 2>from Charlie saying it's unlikely that the next policy rate

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<v Speaker 2>move will be a hike, and that is something to

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<v Speaker 2>perhaps tend your hot on.

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<v Speaker 3>Tim, Yeah, I think investors certainly did. R Jay Powell

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<v Speaker 3>said that we've seen stocks come back around, though, as

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<v Speaker 3>Charlie mentioned, Hire by about two tenths of one percent.

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<v Speaker 2>Right now, we were down at least and P ANDAZ decwenhundred.

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<v Speaker 3>We were down going into it for sure. The Fed

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<v Speaker 3>signaling fresh concerns about inflation, though reaffirming it needs more

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<v Speaker 3>evidence that price gains are cooling before cutting interest rates

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<v Speaker 3>from a two decade high. Were you surprised by anything?

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<v Speaker 2>You and I were laughing, We're like so dot dot dot,

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<v Speaker 2>the FED and Jaypowell their data dependent.

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<v Speaker 3>Yeah, Hi, Hi for longer, Hi for longer exactly. I

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<v Speaker 3>made the joke higher for longer. He said, no, Hi

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<v Speaker 3>for longer, No exactly.

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<v Speaker 2>So it's interesting. And in terms of the Ray curve,

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<v Speaker 2>we've talked about this. You heard Charlie walking through the numbers.

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<v Speaker 2>I think what's most as significant is at the shorter

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<v Speaker 2>end of the Yeale curve that to your note, which

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<v Speaker 2>was above five percent right before the FOMC decision. We're

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<v Speaker 2>now seeing at four ninety four. So we definitely a

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<v Speaker 2>little bit lower here. So it's interesting. I think we

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<v Speaker 2>got a lot of what we've heard, but Ja Pale

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<v Speaker 2>continuing to talk about needing more evidence sticking to that

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<v Speaker 2>two percent inflation target objective, if you will, but a

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<v Speaker 2>lack of further progress there, so he wants to see

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<v Speaker 2>more before they're ready to do something different.

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<v Speaker 3>I also thought or cut rates. For the first time

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<v Speaker 3>I heard him talk politics or not talk politics. I

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<v Speaker 3>guess and say, look, I've been through and accounted for

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<v Speaker 3>different presidential elections. We are not a group of people

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<v Speaker 3>who takes politics into account. That's not our job, right,

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<v Speaker 3>That's the factor that they will. I can look at

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<v Speaker 3>the minutes, right. I thought that was an interesting moment.

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<v Speaker 2>Yeah, exactly. He did say further progress though in bringing

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<v Speaker 2>down inflation out assured inflation again, showing a lack of

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<v Speaker 2>further progress, and the path though forward is not certain.

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<v Speaker 2>So yeah again data dependent.

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<v Speaker 4>All right.

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<v Speaker 2>First up, let's talk markets as we should on this

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<v Speaker 2>FED Wednesday. We've got a great guest to do it.

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<v Speaker 2>We've got back with us Doug Cioka, CEO and partner

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<v Speaker 2>at Kavar Capital Partners. They've got roughly one and a

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<v Speaker 2>quarter billion in assets under management. He's with us once

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<v Speaker 2>again from Leewood, Kansas. Doug, good to have you here.

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<v Speaker 2>It feels like, you know, net net after a decision

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<v Speaker 2>and not quite an hour press conference with Jay Powell,

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<v Speaker 2>it does still feel like there's data dependent all so,

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<v Speaker 2>there were some nuances there, some maybe some tweaks here

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<v Speaker 2>in terms of his message. But how did you see it?

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<v Speaker 4>I think so.

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<v Speaker 5>I think you and and Tim were correct, Carol, like

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<v Speaker 5>it was more data dependence. Market's kind of done around

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<v Speaker 5>trip of where it was before the menion where it

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<v Speaker 5>stands right now, particularly it relates to stocks bomb market

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<v Speaker 5>is a little bit better bid. He was certainly prepared.

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<v Speaker 5>I think Tim's right for the questions related to politics.

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<v Speaker 5>I think the timing inso much as the release over

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<v Speaker 5>the weekend of last week that his secret committee Donald

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<v Speaker 5>Trump that is about having more of a presidential influence

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<v Speaker 5>on the FED were he to be elected. I think

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<v Speaker 5>that the FED was smart to be out in front

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<v Speaker 5>of reinforcing the a political nature of their organization and

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<v Speaker 5>the decision making, the process, and certainly the part about stagflation.

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<v Speaker 5>I thought that was maybe the best answer to his

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<v Speaker 5>whole press conference. He doesn't see stag and he doesn't

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<v Speaker 5>see flation.

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<v Speaker 2>We want to do a rap song.

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<v Speaker 3>I wanted to carol after that, and I was like,

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<v Speaker 3>that was like a little a little different version of Powell,

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<v Speaker 3>this time spicy. He seems a little spicy today. I

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<v Speaker 3>don't know, he felt a little felt a little different,

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<v Speaker 3>felt like he went off script a little bit.

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<v Speaker 4>I agree.

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<v Speaker 5>I think he felt the consequence of the meeting merited such.

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<v Speaker 5>I do believe like he certainly and sort of the

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<v Speaker 5>people that are served with every many years would reinforce

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<v Speaker 5>the fact that he doesn't feel the outside influence on

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<v Speaker 5>his decision making, pointing at the record of your point, Tim,

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<v Speaker 5>I think reinforces that, but I also think it's his

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<v Speaker 5>personality that needs to shine through, and I think being

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<v Speaker 5>in touch with the bifurcated economy is really critical. When

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<v Speaker 5>he came into office, all this in the investment business

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<v Speaker 5>were so excited because he wasn't an academic right here.

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<v Speaker 5>He was someone who had invested, started and sold businesses.

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<v Speaker 5>So that touch point with mainstream America and Wall Street

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<v Speaker 5>were kind of a rare combination. And if he can

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<v Speaker 5>come through and find the personality in that profile, I

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<v Speaker 5>think it even magnifies you more as influence.

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<v Speaker 2>So what are your expectations, Doug in terms of what

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<v Speaker 2>the Fed may or may not do or shouldn't do?

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<v Speaker 2>You maybe this year a little bit of both, you know.

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<v Speaker 5>I think the FED did a really good job today, Carol.

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<v Speaker 5>The Edming Jpollo course is displaying a better understanding the

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<v Speaker 5>complexion of the economy, right, And in so many ways,

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<v Speaker 5>our economy is bifurcated. If you have the goods economy

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<v Speaker 5>and the services economy. There are wealth and income lines

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<v Speaker 5>of demarcation, there are large employers small employers, and the

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<v Speaker 5>FED is handicapped right in my opinion because of the

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<v Speaker 5>limited number of tools in our policy toolbox. So if

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<v Speaker 5>they caught rates, that's not going to impact large companies

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<v Speaker 5>that have turned out their debt. It's not going to

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<v Speaker 5>impact healthcare companies, insurance companies, or educational entities. But it

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<v Speaker 5>will meaningleslly help small businesses, particularly small banks, small real

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<v Speaker 5>estate subcomponents, and these are starving for an increase in

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<v Speaker 5>volume that's going to be courtesy of elevated liquidity because

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<v Speaker 5>they've been impeded by tighter financial conditions, could see higher

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<v Speaker 5>interest rates. So the FED understands, and I thought articulately well,

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<v Speaker 5>today there are segments of the goods economy consumer goods

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<v Speaker 5>economy broadly negatively impacted by higher interest rates. Credit card debt,

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<v Speaker 5>subprime model debt was mentioned in one of the questions.

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<v Speaker 5>The bulk of the person of power in this country, however,

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<v Speaker 5>is not in that subsect of the economy. They're not

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<v Speaker 5>going to have their spending patterns impacted by fifty two

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<v Speaker 5>hundred paces points lower than where interest rates sit right now.

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<v Speaker 5>So I think the Fed is do a good job

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<v Speaker 5>of not letting the perfect be the enemy of the good,

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<v Speaker 5>because the perfect is not coming and waiting too long

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<v Speaker 5>could be problematic, So I think that they are still

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<v Speaker 5>predisposed to cutting is smart and understand the two speed

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<v Speaker 5>economy is really really healthy.

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<v Speaker 3>You remind me, Doug of a question I think it

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<v Speaker 3>was Nancy Marshall Genzler Marketplace asked about the effect of

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<v Speaker 3>higher rates on the regular consumer, those who say that

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<v Speaker 3>mortgages are out of reach for them right now because

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<v Speaker 3>rates are higher, and Powell was so quick to say,

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<v Speaker 3>he was so quick to say that what hurts these

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<v Speaker 3>folks more is inflation, and that is what we are

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<v Speaker 3>trying to do. We're trying to get inflation under control.

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<v Speaker 3>Because if you're living paycheck to paycheck and inflation and

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<v Speaker 3>you're experiencing inflation, that's an immediate price increase for your

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<v Speaker 3>basic goods that you just can't afford it.

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<v Speaker 5>That's right, No, I don't disagree with that, dam It's

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<v Speaker 5>almost like there's a meeting point in the middle, because

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<v Speaker 5>access to capital becomes more challenging in the presence of

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<v Speaker 5>higher rates put in position to suppress inflation. So there's

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<v Speaker 5>a middle ground, right, And I think he made a

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<v Speaker 5>really good point to another really good answer that kind

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<v Speaker 5>of dovetails into both these sub points.

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<v Speaker 4>Is that the FED has a.

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<v Speaker 5>Dual mandates, and when the dual mandate, if one of

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<v Speaker 5>the mandates is starting to be more in control of

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<v Speaker 5>being inflation PC and out below three percent, we can

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<v Speaker 5>focus more on job markets, fullness and stability, and that

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<v Speaker 5>will help the consumer that it is in a subprime

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<v Speaker 5>lending that has an affordable mortgages. So I think that's

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<v Speaker 5>one way he was trying to convey that they're in

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<v Speaker 5>touch with the fact that they do have one blunt instruments,

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<v Speaker 5>but they have a dual mandates and the way they're

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<v Speaker 5>going to lean on the propulsion of one sector, each

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<v Speaker 5>of that mandate at any point in time is going

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<v Speaker 5>to address the greatest number of people in need.

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<v Speaker 2>Hey twenty seconds, what's your best investment idea in this

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<v Speaker 2>market environment?

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<v Speaker 5>Yeah, we're kind of the minder. You want to control

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<v Speaker 5>the controllables because there's so much variability that exists in

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<v Speaker 5>the market, and obviously volatility has been elevated. But within

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<v Speaker 5>fixed income, you know, finding these positive real yields with

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<v Speaker 5>load to moderate maturities, right, whether it be Treasury's mortgage

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<v Speaker 5>debt governed A ANDC paper, we've seen these at levels

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<v Speaker 5>today that we've not seen in fifteen to seventeen years.

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<v Speaker 5>Then with inequities, keep within reasonable valuations.

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<v Speaker 4>If the S and p's at twenty.

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<v Speaker 5>One times the average stocks at eighteen times, look for

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<v Speaker 5>those in fifteen sixteen times, high free cash flows, strong

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<v Speaker 5>balance sheets, Plenty of those in health, grantergy, financial services,

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<v Speaker 5>and even in some technoledge and sectors.

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<v Speaker 2>All right, that's a nice little bucket. All right, Doug,

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<v Speaker 2>thank you so much. Doug Cioka, chief executive officer, partner

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<v Speaker 2>of ur Kavar Capital Partners, joining us from Leewood, Kansas.

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<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 1>Live weekday afternoons from two to five pm Eastern Listen

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<v Speaker 1>on Apple card Play, and then brought auto with a

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<v Speaker 1>Bloomberg Business at want us Live on YouTube.

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<v Speaker 2>As we said, Big day fed decision with some data

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<v Speaker 2>on the economy, US factory activity contracted.

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<v Speaker 1>We had that.

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<v Speaker 2>We also had some jolts labor, you know, in terms

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<v Speaker 2>of jobs openings, and we saw that there's more openings

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<v Speaker 2>out there. So that kind of plays into what we

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<v Speaker 2>got from Jay Powell in terms of maybe some softness,

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<v Speaker 2>if you will, in the labor market. But one industry

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<v Speaker 2>that we like to pay a lot of attention to

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<v Speaker 2>tim Is, especially when it comes to rate environment policy.

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<v Speaker 2>Is the home builders.

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<v Speaker 3>Yes, stocks in the group up slightly year to date

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<v Speaker 3>with more homebuilders. We welcome back Brad Dillman, chief economist

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<v Speaker 3>at RPM Living. It's the real estate services and management

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<v Speaker 3>company and owner of multi family residential properties and developments.

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<v Speaker 3>Brad here in our Bloomberg Interactive Brokers studio, welcome back.

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<v Speaker 1>How are you.

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<v Speaker 6>I'm doing excellent, Great to be here with you.

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<v Speaker 3>It's good to have you with us. Okay, So you

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<v Speaker 3>guys are based in Austin. You've got a client list

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<v Speaker 3>that owns a portfolio of some three billion dollars. You acquire,

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<v Speaker 3>you build. Remind our audience though, exactly what RPM does

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<v Speaker 3>and what insight that gives you on the home building industry.

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<v Speaker 4>Yeah.

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<v Speaker 6>So we're a manager, investor and developer of apartments, the

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<v Speaker 6>key part.

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<v Speaker 4>Of the business. Management.

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<v Speaker 6>We manage over two hundred and twenty five thousand units.

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<v Speaker 6>That makes us the third largest in the country according

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<v Speaker 6>to the National Multi.

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<v Speaker 3>Family So multi family owners hire you to do management.

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<v Speaker 6>That's right, Which is you know exploded during this the.

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<v Speaker 2>BOLK is that like ninety percent of your business. Yes,

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<v Speaker 2>I was trying to get nice here because you know

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<v Speaker 2>your website talks a little bit about investing and stuff,

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<v Speaker 2>but it's really about management.

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<v Speaker 4>Yeah, and we do.

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<v Speaker 6>We have about twenty thousand units that are invested into

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<v Speaker 6>but that management part of me the third largest in

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<v Speaker 6>the country. That's that's something a lot of data there too.

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<v Speaker 3>How do you scale management though, because at the end

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<v Speaker 3>of the day, management is about solving problems on a

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<v Speaker 3>very small level that can add up to something big

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<v Speaker 3>if they're not addressed. I mean, it's responding to tenants needs.

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<v Speaker 6>Yeah. So you got scale for one, right, but how

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<v Speaker 6>does that scale?

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<v Speaker 3>How do you scale plumbers? How do you scale scale

0:10:48.800 --> 0:10:49.280
<v Speaker 3>in a market?

0:10:49.440 --> 0:10:49.640
<v Speaker 1>Yeah?

0:10:50.040 --> 0:10:51.559
<v Speaker 6>So once you do scale in a market, right, and

0:10:51.600 --> 0:10:54.200
<v Speaker 6>then you could start to share resources between properties. Obviously

0:10:54.320 --> 0:10:58.079
<v Speaker 6>data becomes very important, learning management systems become very important.

0:10:58.240 --> 0:11:00.280
<v Speaker 6>And so these are the kind of things that you know,

0:11:00.400 --> 0:11:02.840
<v Speaker 6>set us apart basically, Right, we have this thoughtful approach

0:11:02.880 --> 0:11:06.120
<v Speaker 6>for looking at how we're actually going to translate our

0:11:06.200 --> 0:11:08.680
<v Speaker 6>individuals on the ground into improving better. So we track

0:11:08.760 --> 0:11:11.040
<v Speaker 6>peak performances. We have a bunch of KPIs in these kinds.

0:11:11.120 --> 0:11:14.160
<v Speaker 3>So maybe you'd have like a service provider on retainer

0:11:14.280 --> 0:11:17.319
<v Speaker 3>for example, that would handle x number of properties for you,

0:11:17.400 --> 0:11:19.480
<v Speaker 3>which would be cheaper than somebody one off calling a

0:11:19.520 --> 0:11:20.320
<v Speaker 3>plumber to fix something.

0:11:20.400 --> 0:11:22.120
<v Speaker 6>Oh, we have staff too, right, so we have our

0:11:22.120 --> 0:11:24.000
<v Speaker 6>own facilities staff that can handle these kinds of things.

0:11:24.040 --> 0:11:24.960
<v Speaker 6>Can be work orders a zeriou.

0:11:25.000 --> 0:11:27.240
<v Speaker 2>How much is automated though at this point, like in

0:11:27.360 --> 0:11:28.559
<v Speaker 2>terms of servicing.

0:11:28.200 --> 0:11:30.120
<v Speaker 6>Well, you do have prop tech, right, so prop tech

0:11:30.160 --> 0:11:32.680
<v Speaker 6>can help you, you know, with an understanding of whether

0:11:32.720 --> 0:11:35.000
<v Speaker 6>or not there's an issue with certain items in a structure.

0:11:35.000 --> 0:11:36.720
<v Speaker 6>But it depends on whether not the structure actually has

0:11:36.800 --> 0:11:38.360
<v Speaker 6>that yet and whether or not that's going to be

0:11:38.480 --> 0:11:40.400
<v Speaker 6>rolled out depends on the investor. A lot of times

0:11:40.800 --> 0:11:42.920
<v Speaker 6>that's large because of the cost or what that's right, Yeah,

0:11:42.960 --> 0:11:44.439
<v Speaker 6>part of the costs that's going to affect their returns

0:11:44.480 --> 0:11:45.640
<v Speaker 6>are interesting.

0:11:45.840 --> 0:11:48.959
<v Speaker 2>Okay, So the rate environment, how is that impacting? What

0:11:49.040 --> 0:11:51.120
<v Speaker 2>can you tell us from your advantage point in terms

0:11:51.160 --> 0:11:53.440
<v Speaker 2>of servicing properties, which is as you said and reminded

0:11:53.520 --> 0:11:55.599
<v Speaker 2>us of the bulk of your business. How is the

0:11:55.880 --> 0:11:58.439
<v Speaker 2>economic and the rate environment impacting that?

0:11:58.720 --> 0:12:00.760
<v Speaker 6>Yeah, So obviously these rates that we've had over the

0:12:00.840 --> 0:12:04.000
<v Speaker 6>last several years have been critical on the cost of debt, right,

0:12:04.080 --> 0:12:06.280
<v Speaker 6>so many people are underwriting properties that they purchased back

0:12:06.280 --> 0:12:08.080
<v Speaker 6>in say twenty twenty one. They're now paying a lot

0:12:08.120 --> 0:12:09.520
<v Speaker 6>more in debt expense than they thought they were going

0:12:09.559 --> 0:12:11.000
<v Speaker 6>through and they're not hitting the rents they thought they

0:12:11.040 --> 0:12:13.400
<v Speaker 6>were going to. There's also more supply than they expected.

0:12:13.720 --> 0:12:15.800
<v Speaker 6>This is an interesting new one, seriously. Yeah, So if

0:12:15.800 --> 0:12:17.480
<v Speaker 6>you look at rent growth, it's some of these major

0:12:17.520 --> 0:12:19.200
<v Speaker 6>markets in the Sun Belt it's down.

0:12:19.480 --> 0:12:21.440
<v Speaker 2>Is that because there has been so much development? Because

0:12:21.440 --> 0:12:23.160
<v Speaker 2>I'm live in an area just outside of New York

0:12:23.240 --> 0:12:26.199
<v Speaker 2>City and rents are pretty high. Yeah, and I think

0:12:26.280 --> 0:12:27.599
<v Speaker 2>some of that has to do although there's been a

0:12:27.600 --> 0:12:28.440
<v Speaker 2>fair amount of development.

0:12:28.480 --> 0:12:30.280
<v Speaker 3>But is it the rent is too Damn I've heard

0:12:30.320 --> 0:12:32.720
<v Speaker 3>that before in this area.

0:12:33.040 --> 0:12:34.640
<v Speaker 4>WHOA stop the presses?

0:12:35.800 --> 0:12:39.000
<v Speaker 2>But isn't Are they just done so much building? Like

0:12:39.080 --> 0:12:42.160
<v Speaker 2>I know some of these markets, like remind everybody we're

0:12:42.200 --> 0:12:50.040
<v Speaker 2>talking about Charleston while we're talking about Austin, Dallas, Houston, Phoenix, Raleigh, Durham, Jacksonville, Tampa.

0:12:50.160 --> 0:12:51.679
<v Speaker 2>These are the markets that you guys play.

0:12:51.520 --> 0:12:53.400
<v Speaker 6>In, that's right. Yeah, And so these were also markets

0:12:53.440 --> 0:12:54.720
<v Speaker 6>you know, they've they've been hit by two things.

0:12:54.760 --> 0:12:55.160
<v Speaker 4>Really right.

0:12:55.200 --> 0:12:58.400
<v Speaker 6>One was the eviction mortory. This was national and related practices. Okay,

0:12:58.480 --> 0:13:01.160
<v Speaker 6>so that created a tighter occupants the environment than we

0:13:01.200 --> 0:13:03.400
<v Speaker 6>otherwise would have had. That took rents higher than they

0:13:03.400 --> 0:13:05.959
<v Speaker 6>otherwise would have been in the context of zero interest rates,

0:13:06.000 --> 0:13:08.120
<v Speaker 6>remember back then. Yeah, that's a lot of supply that's

0:13:08.120 --> 0:13:09.880
<v Speaker 6>all coming to market now. So over the last couple

0:13:09.920 --> 0:13:12.800
<v Speaker 6>of years, we've seen this slowing rent growth environment that's

0:13:12.880 --> 0:13:16.679
<v Speaker 6>now gone negative across huge slots of the Sunbelt, Austin down.

0:13:17.000 --> 0:13:18.800
<v Speaker 2>Which is it's interesting because it's in contrast to what

0:13:18.880 --> 0:13:21.360
<v Speaker 2>we hear, certainly from the FED and JPT right about

0:13:21.400 --> 0:13:24.680
<v Speaker 2>the pressures because of the rental costs exactly.

0:13:24.840 --> 0:13:26.280
<v Speaker 6>And you're not the only one to notice that the

0:13:26.320 --> 0:13:28.319
<v Speaker 6>Cleveland Fed put out of paper to this effect of

0:13:28.440 --> 0:13:30.440
<v Speaker 6>talking about how we kind of need to be looking

0:13:30.440 --> 0:13:32.480
<v Speaker 6>at new lease rent growth in some of these metrics

0:13:32.520 --> 0:13:34.000
<v Speaker 6>when we think about the kind of data that's feeding

0:13:34.000 --> 0:13:36.319
<v Speaker 6>into the inflation calculation. Because if you're telling me that

0:13:36.360 --> 0:13:38.400
<v Speaker 6>shelter inflation is still strong at over five percent, and

0:13:38.559 --> 0:13:41.880
<v Speaker 6>granted I'm only talking about conventional multifamily, that simply doesn't

0:13:41.920 --> 0:13:43.880
<v Speaker 6>jive with rents being down eight percent. Your vere in

0:13:43.880 --> 0:13:46.360
<v Speaker 6>Austin down four percent, You're overe in Atlanta just down

0:13:46.400 --> 0:13:47.880
<v Speaker 6>four percent, your vereen in Orlando, and so on.

0:13:48.120 --> 0:13:49.679
<v Speaker 3>Let's not look at it year over year. Let's look

0:13:49.720 --> 0:13:51.800
<v Speaker 3>at it pre pandemic, because some of the places that

0:13:51.880 --> 0:13:54.920
<v Speaker 3>you mentioned had incredible growth during the pandemic. And we

0:13:55.080 --> 0:13:57.240
<v Speaker 3>especially with the rise of remote work, are we seeing

0:13:57.240 --> 0:14:00.000
<v Speaker 3>a normalization back to rates of twenty twenty we still

0:14:00.000 --> 0:14:01.040
<v Speaker 3>a higher or twenty.

0:14:00.960 --> 0:14:02.320
<v Speaker 6>H we're certainly still higher.

0:14:02.559 --> 0:14:04.400
<v Speaker 3>So that's what I mean. So if you sort of

0:14:04.520 --> 0:14:06.959
<v Speaker 3>normalize this, is it as bad as you say?

0:14:07.679 --> 0:14:09.400
<v Speaker 6>I think it's bad in the sense that if we're

0:14:09.400 --> 0:14:12.920
<v Speaker 6>looking at inflation as measured in the CPI, Yeah, it

0:14:13.080 --> 0:14:14.960
<v Speaker 6>simply doesn't jive with what we're seeing on the ground.

0:14:15.040 --> 0:14:16.480
<v Speaker 6>It doesn't jive with what we're seeing in the private,

0:14:16.520 --> 0:14:17.000
<v Speaker 6>secret data.

0:14:17.280 --> 0:14:18.920
<v Speaker 3>We talked about this with one of our colleagues here

0:14:18.960 --> 0:14:21.520
<v Speaker 3>who Yeah, I think it was Matt Bosler who wrote

0:14:21.560 --> 0:14:25.240
<v Speaker 3>that story about how we're looking at this on a

0:14:25.320 --> 0:14:27.760
<v Speaker 3>national level, but it's a regional story because in some

0:14:27.960 --> 0:14:29.760
<v Speaker 3>areas that shelter component.

0:14:29.880 --> 0:14:33.080
<v Speaker 2>Is not exactly It is really fascinating to see that.

0:14:33.160 --> 0:14:35.600
<v Speaker 2>So okay, so what does it mean? All right? So

0:14:35.680 --> 0:14:40.600
<v Speaker 2>then when you put that into account against the national statistics.

0:14:40.960 --> 0:14:42.880
<v Speaker 2>I mean, how do you describe the housing market?

0:14:43.560 --> 0:14:45.120
<v Speaker 6>Well, so now you want to get an own housing too.

0:14:45.160 --> 0:14:47.000
<v Speaker 6>It's a little bit of a different dynamic. I think

0:14:47.040 --> 0:14:48.880
<v Speaker 6>you know, the k Shuler data came out obviously just

0:14:49.040 --> 0:14:52.960
<v Speaker 6>twenty city indexes at a new high. We've got very

0:14:53.000 --> 0:14:55.200
<v Speaker 6>little volume there right an ar shows us there's not

0:14:55.240 --> 0:14:57.440
<v Speaker 6>a lot of existing you know, home sales. Even the

0:14:57.520 --> 0:14:59.680
<v Speaker 6>data for the k Shuler the sales pairs very low

0:14:59.720 --> 0:15:02.000
<v Speaker 6>by this anders the last fifteen years. So it's sort

0:15:02.000 --> 0:15:04.480
<v Speaker 6>of a moving up on little volume. We're seeing that

0:15:04.560 --> 0:15:06.800
<v Speaker 6>channel to the homebuilders, right, Pulti Group, de or Horton,

0:15:07.040 --> 0:15:08.640
<v Speaker 6>some of these groups coming out with some good earnings

0:15:08.680 --> 0:15:11.240
<v Speaker 6>increasing guidance as well. So I think new housing is

0:15:11.240 --> 0:15:13.480
<v Speaker 6>certainly benefiting right now. In single family all you do

0:15:13.600 --> 0:15:15.920
<v Speaker 6>bread is rental. We only do rental, yes.

0:15:15.880 --> 0:15:17.680
<v Speaker 2>Yeah, okay, So that's interesting because part of the other

0:15:17.760 --> 0:15:21.440
<v Speaker 2>story was that people couldn't afford to buy homes because

0:15:21.440 --> 0:15:23.480
<v Speaker 2>either first of all, there weren't supplies or the prices

0:15:23.480 --> 0:15:25.720
<v Speaker 2>were too high in it was pushing them into rental.

0:15:26.160 --> 0:15:27.840
<v Speaker 2>Is that a trend that you guys continue to see

0:15:27.840 --> 0:15:28.280
<v Speaker 2>in the markets.

0:15:28.320 --> 0:15:30.040
<v Speaker 6>You play. I think we're seeing that now because you've

0:15:30.040 --> 0:15:32.440
<v Speaker 6>got these high mortgage rates, right, there's just no liquidity, really,

0:15:32.520 --> 0:15:34.160
<v Speaker 6>I mean, I guess there is liquid there's just not

0:15:34.240 --> 0:15:35.920
<v Speaker 6>a lot of overlap. There's not a lot of volume

0:15:36.000 --> 0:15:38.240
<v Speaker 6>going on, you know, in the single family market today,

0:15:38.320 --> 0:15:40.080
<v Speaker 6>in the owned housing market today. So yeah, I think

0:15:40.120 --> 0:15:41.720
<v Speaker 6>what we are going to see here is a continent

0:15:41.800 --> 0:15:45.440
<v Speaker 6>until long term rates come down, continued constriction in existing

0:15:45.520 --> 0:15:48.360
<v Speaker 6>home sales activity, and then that channeling back towards rentals,

0:15:48.360 --> 0:15:50.000
<v Speaker 6>which in any case are getting much more affordable at

0:15:50.080 --> 0:15:51.400
<v Speaker 6>least if you look at these sun built markets.

0:15:51.600 --> 0:15:54.000
<v Speaker 3>Big part of the story over the last few years

0:15:54.200 --> 0:15:58.000
<v Speaker 3>actually post financial crisis has really been there just aren't

0:15:58.080 --> 0:16:00.680
<v Speaker 3>enough homes for Americans out there right now in new

0:16:00.720 --> 0:16:04.920
<v Speaker 3>household formations, just not we're not seeing it. When does

0:16:05.000 --> 0:16:06.720
<v Speaker 3>that story end? When does that story change?

0:16:06.720 --> 0:16:07.320
<v Speaker 4>In your opinion?

0:16:07.440 --> 0:16:09.360
<v Speaker 6>So in my projection, I think we're that's going to

0:16:09.400 --> 0:16:11.800
<v Speaker 6>inflect here in the next couple of years, will enter

0:16:11.880 --> 0:16:14.600
<v Speaker 6>systemic oversupply for the first time in two thousand and one.

0:16:14.640 --> 0:16:16.280
<v Speaker 4>Now I'm kind of alone in that outlook. Okay.

0:16:16.600 --> 0:16:19.600
<v Speaker 6>My gauge which I use is using the population sixteen

0:16:19.600 --> 0:16:22.240
<v Speaker 6>and over the non institutionalized. A lot of other commentators

0:16:22.240 --> 0:16:25.800
<v Speaker 6>out there talking about household which is in part weighted

0:16:25.840 --> 0:16:28.440
<v Speaker 6>by the household stock itself, the housing stock itself, right,

0:16:28.440 --> 0:16:30.600
<v Speaker 6>So it's a little bit of a circular reference. It's

0:16:30.640 --> 0:16:32.560
<v Speaker 6>got very different figures saying, you know, we're under built

0:16:32.560 --> 0:16:34.880
<v Speaker 6>by five million units, and so that's ten million people

0:16:34.960 --> 0:16:37.560
<v Speaker 6>you need to house. And yes we've had immigration of

0:16:37.840 --> 0:16:39.800
<v Speaker 6>a large scale, but we've also been completing a lot

0:16:39.840 --> 0:16:41.600
<v Speaker 6>of housing. Those numbers just don't work out for me.

0:16:41.680 --> 0:16:43.520
<v Speaker 6>I get to a figure that we're underbuilt five hundred

0:16:43.560 --> 0:16:45.960
<v Speaker 6>thousand units total, but a lot of that is on

0:16:46.000 --> 0:16:48.080
<v Speaker 6>the single family side because of the distortions we had

0:16:48.120 --> 0:16:50.520
<v Speaker 6>in the market for the last decade. Our underbuilding over

0:16:50.560 --> 0:16:52.680
<v Speaker 6>the last decade has been in single family, no question.

0:16:53.000 --> 0:16:54.760
<v Speaker 2>It's just fascinating. Like I said to you, you know,

0:16:54.840 --> 0:16:56.880
<v Speaker 2>we had too many homes during the GFC, the Great

0:16:56.920 --> 0:16:59.600
<v Speaker 2>Financial Crisis. You know, people were talking about blowing up homes.

0:16:59.600 --> 0:17:01.160
<v Speaker 2>Just get to some of the supply and here we are.

0:17:01.240 --> 0:17:01.360
<v Speaker 4>You know.

0:17:01.440 --> 0:17:03.560
<v Speaker 2>Once again, I mean things are you know, cyclical right

0:17:04.400 --> 0:17:06.280
<v Speaker 2>or I don't know if there's a cycle in terms

0:17:06.320 --> 0:17:08.760
<v Speaker 2>of the build and then the underbuild. So it's kind

0:17:08.760 --> 0:17:11.399
<v Speaker 2>of fascinating to see got it run. Thanks for coming in.

0:17:12.119 --> 0:17:14.800
<v Speaker 2>Brad Dillman, He's chief economist at RPM Living joining us

0:17:14.840 --> 0:17:15.600
<v Speaker 2>here in studio.

0:17:18.000 --> 0:17:21.840
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Listen live

0:17:21.960 --> 0:17:25.120
<v Speaker 1>each weekday starting at two pm Eastern on applecar Play

0:17:25.200 --> 0:17:28.000
<v Speaker 1>and Android Auto with the Bloomberg Business app. You can

0:17:28.080 --> 0:17:31.320
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0:17:31.400 --> 0:17:35.000
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0:17:36.480 --> 0:17:38.159
<v Speaker 3>Well, we don't get retail sales data for the month

0:17:38.200 --> 0:17:40.480
<v Speaker 3>of April until about two weeks from now, but worth

0:17:40.560 --> 0:17:42.600
<v Speaker 3>checking in with an apparel retailer who deals with a

0:17:42.680 --> 0:17:44.920
<v Speaker 3>host of challenges each day, just to check in on

0:17:45.119 --> 0:17:48.119
<v Speaker 3>how things are going. We have with us Chris Riccobono,

0:17:48.240 --> 0:17:50.440
<v Speaker 3>the founder of Untucket. It's the men's apparel company that

0:17:50.520 --> 0:17:53.440
<v Speaker 3>designs and sells shirts meant to be worn untucked. In

0:17:53.480 --> 0:17:55.760
<v Speaker 3>addition to selling online, the company also has seventy three

0:17:55.760 --> 0:17:57.879
<v Speaker 3>stores in the US and Canada, and at a time

0:17:57.920 --> 0:18:01.440
<v Speaker 3>when many retailers are closing stores, Untucket is opening them,

0:18:01.480 --> 0:18:04.359
<v Speaker 3>with fourteen new stores set to open by the end

0:18:04.440 --> 0:18:06.600
<v Speaker 3>of the year. Chris, good to have you with us.

0:18:07.320 --> 0:18:08.840
<v Speaker 3>How you doing. How's business great?

0:18:08.880 --> 0:18:10.600
<v Speaker 4>Thanks for having me. It's good.

0:18:10.680 --> 0:18:13.000
<v Speaker 7>It's been a roller coaster of a ride, you know.

0:18:13.160 --> 0:18:16.240
<v Speaker 7>Starting with in twenty nineteen, we had opened up ninety stores,

0:18:16.359 --> 0:18:20.359
<v Speaker 7>expanded into England Canada. Things were going great. Then obviously

0:18:20.520 --> 0:18:24.159
<v Speaker 7>COVID hits. Everyone starts buying at leisure, not wearing their

0:18:24.200 --> 0:18:26.959
<v Speaker 7>shirts out like they do for ours or on vacation

0:18:27.160 --> 0:18:29.520
<v Speaker 7>or dinner, so it was it tough to get through.

0:18:29.680 --> 0:18:31.520
<v Speaker 7>We managed to get through, and then there were a

0:18:31.560 --> 0:18:33.720
<v Speaker 7>few more bumps in the road, obviously with inflation and

0:18:33.840 --> 0:18:34.400
<v Speaker 7>interest rates.

0:18:34.480 --> 0:18:36.400
<v Speaker 3>But how big of a bump in the road was COVID.

0:18:37.200 --> 0:18:39.080
<v Speaker 3>It was a big bump because were you guys almost

0:18:39.480 --> 0:18:39.840
<v Speaker 3>this is it?

0:18:40.040 --> 0:18:40.240
<v Speaker 4>Yeah?

0:18:40.359 --> 0:18:43.440
<v Speaker 7>We went from selling from fifteen letter of intents coming

0:18:43.480 --> 0:18:46.640
<v Speaker 7>in for a lot of money to almost going bankrupt

0:18:46.720 --> 0:18:49.719
<v Speaker 7>in April three months later. It was a three month difference.

0:18:50.000 --> 0:18:51.960
<v Speaker 7>And it wasn't just because the store closures. It was

0:18:52.000 --> 0:18:53.960
<v Speaker 7>the trend of moving into ath leisure.

0:18:54.400 --> 0:18:55.040
<v Speaker 4>So we hung on.

0:18:55.240 --> 0:18:57.000
<v Speaker 7>Everyone stuck with us. They knew we were going to

0:18:57.040 --> 0:18:59.920
<v Speaker 7>be a great post pandemic brand with the casual shirt,

0:19:01.160 --> 0:19:02.680
<v Speaker 7>and they stuck with us and we made it through.

0:19:03.240 --> 0:19:05.119
<v Speaker 7>So we took on some debt deals that you know

0:19:05.520 --> 0:19:07.879
<v Speaker 7>are still impacting us in some way today. And then

0:19:07.920 --> 0:19:10.919
<v Speaker 7>obviously you have the interest rates and inflation. But we're

0:19:10.960 --> 0:19:12.880
<v Speaker 7>still doing very well today. We had our best year

0:19:12.880 --> 0:19:16.880
<v Speaker 7>ever in twenty twenty two. People wear our shirts everywhere,

0:19:16.960 --> 0:19:19.080
<v Speaker 7>so it's something they need. So even in a recession

0:19:19.200 --> 0:19:22.240
<v Speaker 7>or something close to a recession, they need the shirts.

0:19:22.280 --> 0:19:23.960
<v Speaker 7>They wear them to work, they wear them out to work,

0:19:24.000 --> 0:19:26.080
<v Speaker 7>out to dinner, they wear them on vacation. But it's

0:19:26.160 --> 0:19:29.720
<v Speaker 7>definitely been a wild ride, much more difficult than it was.

0:19:29.880 --> 0:19:31.600
<v Speaker 2>How expensive was that debt to get you through?

0:19:32.720 --> 0:19:35.240
<v Speaker 4>It was expensive. It just gone up and up and

0:19:35.359 --> 0:19:36.440
<v Speaker 4>up and up. That's the problem.

0:19:36.560 --> 0:19:39.760
<v Speaker 2>Were you able to at any point though, because especially

0:19:39.800 --> 0:19:41.639
<v Speaker 2>when we moved down to zero and rates, you know,

0:19:41.800 --> 0:19:44.560
<v Speaker 2>were you able to access or refinance at any kind.

0:19:44.440 --> 0:19:48.240
<v Speaker 7>Of lower rates or no, we didn't refinance. We no,

0:19:48.520 --> 0:19:50.639
<v Speaker 7>it did not have a variety of reasons. Obviously the

0:19:50.720 --> 0:19:56.520
<v Speaker 7>cap structures are pretty complex. But it's definitely been a challenge. Luckily,

0:19:56.600 --> 0:19:59.600
<v Speaker 7>we became profitable in twenty twenty two. We cut our

0:19:59.640 --> 0:20:03.160
<v Speaker 7>marketing significantly. A lot of brands d two see brands

0:20:03.200 --> 0:20:05.639
<v Speaker 7>when they cut their marketing, they drastically dropped because they

0:20:05.680 --> 0:20:07.600
<v Speaker 7>realized they weren't really a strong brand to begin with.

0:20:08.160 --> 0:20:11.000
<v Speaker 7>We cut our marketing by fifteen million, if not north

0:20:11.040 --> 0:20:14.720
<v Speaker 7>of that, and we grew and as positive Ebita once

0:20:14.760 --> 0:20:17.800
<v Speaker 7>again in twenty twenty three, our Ebita also went up

0:20:17.840 --> 0:20:21.680
<v Speaker 7>and we grew. So but it's a everyday challenge. As

0:20:21.720 --> 0:20:24.359
<v Speaker 7>you guys probably hear, people are searching sales more than

0:20:24.359 --> 0:20:27.280
<v Speaker 7>they ever have. It's a dramatic difference when you look

0:20:27.320 --> 0:20:29.359
<v Speaker 7>at the stats of those people going to final sale.

0:20:30.920 --> 0:20:33.080
<v Speaker 7>You know, it cost me ten to fifty to get

0:20:33.080 --> 0:20:35.560
<v Speaker 7>a Starbucks coffee the other day at the airport. So

0:20:35.680 --> 0:20:37.840
<v Speaker 7>if you're spending ten dollars and fifty cents for a

0:20:37.880 --> 0:20:41.600
<v Speaker 7>Grande latte, you understand why people need.

0:20:41.600 --> 0:20:43.520
<v Speaker 4>Relief, you know for sure.

0:20:43.680 --> 0:20:44.479
<v Speaker 6>So what do you do then?

0:20:44.520 --> 0:20:45.959
<v Speaker 2>Talk to us a little bit about pricing and how

0:20:46.000 --> 0:20:48.879
<v Speaker 2>you think about that, you know, so that you are

0:20:49.280 --> 0:20:52.919
<v Speaker 2>not ruled out by your consumer. And you know, as

0:20:53.000 --> 0:20:55.359
<v Speaker 2>you know coming in here our producer, other people in

0:20:55.400 --> 0:20:57.639
<v Speaker 2>the news love your product and wear your products. So

0:20:57.720 --> 0:21:01.399
<v Speaker 2>how do you think about pricing and also maintain some

0:21:01.560 --> 0:21:04.000
<v Speaker 2>margins so that you can keep up that profitability.

0:21:04.560 --> 0:21:08.320
<v Speaker 7>It's challenging because during COVID the consumer kind of controlled

0:21:08.359 --> 0:21:10.879
<v Speaker 7>all the brands you had that. Think about Covid. Remember

0:21:10.920 --> 0:21:13.320
<v Speaker 7>every day it was a wild sale going on, so

0:21:13.800 --> 0:21:16.119
<v Speaker 7>the customer almost got used to that. We're trying to

0:21:16.200 --> 0:21:18.520
<v Speaker 7>pull them back to more normalcy. But during a very

0:21:18.840 --> 0:21:21.800
<v Speaker 7>tough time while all brands are on sale around the clock.

0:21:22.280 --> 0:21:23.639
<v Speaker 4>We're doing a pretty good job with that.

0:21:23.840 --> 0:21:26.560
<v Speaker 7>Like I said, we have what I think is biasedly

0:21:27.440 --> 0:21:30.280
<v Speaker 7>a great product that people want, they need, they use

0:21:30.320 --> 0:21:32.359
<v Speaker 7>in all areas of their life, so they still are

0:21:32.400 --> 0:21:36.159
<v Speaker 7>willing to spend a good amount of money on our product.

0:21:36.600 --> 0:21:38.919
<v Speaker 7>We just know that we have to have product available

0:21:38.960 --> 0:21:41.320
<v Speaker 7>on sale, but we still you know, a lot of

0:21:41.359 --> 0:21:43.760
<v Speaker 7>people buy product a full price. Keeps our margins strong.

0:21:44.920 --> 0:21:48.119
<v Speaker 7>I'm coming across in a way how challenging the environment is.

0:21:48.240 --> 0:21:49.440
<v Speaker 4>But we are doing well.

0:21:49.480 --> 0:21:51.880
<v Speaker 7>We're opening twenty stores. We hope to have another eighty

0:21:51.960 --> 0:21:53.920
<v Speaker 7>in the next three years. Not a lot of brands

0:21:53.920 --> 0:21:54.320
<v Speaker 7>are doing that.

0:21:54.480 --> 0:21:57.520
<v Speaker 2>That's amazing in an environment right tim where everybody's like, Eh,

0:21:57.720 --> 0:21:59.480
<v Speaker 2>just go direct to consumer, Why do you need to

0:22:00.119 --> 0:22:01.720
<v Speaker 2>the expense of stores.

0:22:02.119 --> 0:22:05.600
<v Speaker 7>I think we just do it incredibly efficiently. In twenty fifteen,

0:22:05.680 --> 0:22:09.359
<v Speaker 7>everyone said retail was dead. Our buyers said if you

0:22:09.400 --> 0:22:10.960
<v Speaker 7>don't open a store, we're not buying from you. We

0:22:11.040 --> 0:22:13.399
<v Speaker 7>need to touch and feel the product. Even during COVID

0:22:13.400 --> 0:22:16.200
<v Speaker 7>people ask me, are you mad that you have ninety stores.

0:22:16.240 --> 0:22:19.600
<v Speaker 7>I said, it's the best thing we ever did. Your

0:22:19.720 --> 0:22:21.960
<v Speaker 7>LTV long term value goes up when people come into

0:22:22.000 --> 0:22:25.040
<v Speaker 7>your store. It's more efficient. Your upt's go up. People

0:22:25.080 --> 0:22:28.240
<v Speaker 7>get more attached to it's how many items you buy, Okay,

0:22:28.359 --> 0:22:31.080
<v Speaker 7>got it. People get attached to the brand we serve Scotch.

0:22:31.240 --> 0:22:31.960
<v Speaker 4>We have Scotch there.

0:22:32.000 --> 0:22:34.760
<v Speaker 7>There's couches, people compare their fits, they try on the shirts,

0:22:35.240 --> 0:22:37.320
<v Speaker 7>you leave and you want to come back, So we

0:22:37.480 --> 0:22:37.680
<v Speaker 7>love it.

0:22:37.720 --> 0:22:39.200
<v Speaker 4>It's also a billboard in a way.

0:22:39.840 --> 0:22:41.800
<v Speaker 7>You're it's very I'm not sure if you have had

0:22:41.800 --> 0:22:43.840
<v Speaker 7>anyone who's talking about how hard it is to acquire

0:22:43.880 --> 0:22:47.159
<v Speaker 7>customers online these days. The cost has gone up dramatically,

0:22:47.600 --> 0:22:50.119
<v Speaker 7>So we see it as an advantage while these other brands,

0:22:50.240 --> 0:22:52.840
<v Speaker 7>these small brands that are eating at you online, they

0:22:52.880 --> 0:22:55.040
<v Speaker 7>can't open up another eighty stores, so it kind of

0:22:55.119 --> 0:22:55.880
<v Speaker 7>separates us out.

0:22:56.160 --> 0:22:57.000
<v Speaker 1>So on the stores.

0:22:57.200 --> 0:22:58.840
<v Speaker 3>I was as I was preparing for this, I saw

0:22:58.840 --> 0:23:01.359
<v Speaker 3>on a story recent a Wall Street Journal story, you

0:23:01.440 --> 0:23:05.360
<v Speaker 3>were mentioned in the context of how you choose locations

0:23:05.400 --> 0:23:09.520
<v Speaker 3>for news stores using essentially phone numbers and location data

0:23:09.600 --> 0:23:12.000
<v Speaker 3>from cell phones. Talk a little bit about how you

0:23:12.119 --> 0:23:14.040
<v Speaker 3>do that and how that determines where you open your

0:23:14.080 --> 0:23:14.440
<v Speaker 3>next store.

0:23:14.720 --> 0:23:18.000
<v Speaker 7>It's called placer Ai. It's pretty amazing. So basically, I'll

0:23:18.000 --> 0:23:19.800
<v Speaker 7>give you an example. We just opened up at what

0:23:20.320 --> 0:23:23.680
<v Speaker 7>Whitman Wall in Long Island and it was fairly close

0:23:23.760 --> 0:23:25.520
<v Speaker 7>to some other malls we were in, so we weren't

0:23:25.560 --> 0:23:27.480
<v Speaker 7>sure is it going to be the same demo? Is

0:23:27.520 --> 0:23:29.240
<v Speaker 7>are they gonna have the same habits? Are they going

0:23:29.320 --> 0:23:31.720
<v Speaker 7>to pull from the malls that were already in, and

0:23:31.880 --> 0:23:34.280
<v Speaker 7>just showed that it was different. People who had the

0:23:34.320 --> 0:23:37.240
<v Speaker 7>same demographic did the same things. What time they went home,

0:23:37.280 --> 0:23:39.159
<v Speaker 7>where they went Did they go to Lululemon before they

0:23:39.160 --> 0:23:39.560
<v Speaker 7>came in us?

0:23:39.560 --> 0:23:39.600
<v Speaker 3>So?

0:23:39.640 --> 0:23:41.959
<v Speaker 7>Did they go to Starbucks? The people at this mall

0:23:42.080 --> 0:23:43.440
<v Speaker 7>do the same things at the people at this mall,

0:23:43.480 --> 0:23:46.840
<v Speaker 7>but they're not currently buying from you. Incredibly detailed information

0:23:47.000 --> 0:23:49.960
<v Speaker 7>that just confirmed with what the mall was telling us.

0:23:50.160 --> 0:23:52.840
<v Speaker 7>So it's like another level and it seems to be working.

0:23:52.880 --> 0:23:56.360
<v Speaker 7>We were able to identify, you know, seventy five more

0:23:56.440 --> 0:23:58.480
<v Speaker 7>stores down the road that we can open up and

0:23:58.560 --> 0:24:01.200
<v Speaker 7>not eat into our current customer base and have the

0:24:01.240 --> 0:24:02.840
<v Speaker 7>same type of customer behavior.

0:24:02.960 --> 0:24:07.359
<v Speaker 2>First of all, I'm terrified, yeah, but I'm not surprised,

0:24:07.480 --> 0:24:10.000
<v Speaker 2>and I assume that all of that information is just

0:24:10.080 --> 0:24:12.879
<v Speaker 2>getting so specific. We talk about dossier's that are on

0:24:13.000 --> 0:24:15.800
<v Speaker 2>all of us, but it's really down to incredible detail.

0:24:15.840 --> 0:24:18.400
<v Speaker 2>But it does help you make smart decisions in terms

0:24:18.760 --> 0:24:20.600
<v Speaker 2>of opening up stairs. I mean, how quickly does a

0:24:20.760 --> 0:24:23.600
<v Speaker 2>store become profitable for you guys? Are they profitable?

0:24:23.760 --> 0:24:25.840
<v Speaker 7>They are profitable, So about ninety two percent of our

0:24:25.880 --> 0:24:28.439
<v Speaker 7>stores are profitable. The ones that are not profitable are

0:24:28.480 --> 0:24:31.560
<v Speaker 7>in cities that have just the landscape has totally changed

0:24:31.840 --> 0:24:37.680
<v Speaker 7>post pandemic, like whether it's crime, homelessness San Francisco, but

0:24:37.800 --> 0:24:41.359
<v Speaker 7>that's shifting, Boston, Chicago, it just depends the main Sorry

0:24:41.400 --> 0:24:45.800
<v Speaker 7>Walnut Street in Philly, Yeah, it's shifting, but it's just

0:24:46.000 --> 0:24:48.560
<v Speaker 7>it'll never be what it was where we are right.

0:24:48.640 --> 0:24:49.720
<v Speaker 7>Everyone's in a different location.

0:24:49.800 --> 0:24:50.679
<v Speaker 2>But you won't shut them down.

0:24:50.760 --> 0:24:51.320
<v Speaker 4>Even New York.

0:24:51.440 --> 0:24:53.400
<v Speaker 7>If you look at certain areas and lower fit there's

0:24:53.480 --> 0:24:55.560
<v Speaker 7>less traffic right than it used to be. We will

0:24:55.600 --> 0:24:57.160
<v Speaker 7>shut them down in the next two to three years,

0:24:57.200 --> 0:24:59.920
<v Speaker 7>and we'll funnel them out into the malls. That works

0:25:00.040 --> 0:25:00.600
<v Speaker 7>a good for us.

0:25:02.600 --> 0:25:04.639
<v Speaker 3>What's the exit plan here? You were talking. You started

0:25:04.640 --> 0:25:06.920
<v Speaker 3>by talking about you had an exit plan right before COVID.

0:25:06.960 --> 0:25:09.000
<v Speaker 3>Then COVID happened. What's the exit plan?

0:25:09.680 --> 0:25:12.960
<v Speaker 7>The exit plan is to continue to grow, focus on

0:25:13.359 --> 0:25:14.600
<v Speaker 7>stores wholesale.

0:25:14.680 --> 0:25:15.800
<v Speaker 4>We have no wholesale.

0:25:15.840 --> 0:25:18.040
<v Speaker 7>There are no brands our size that have no wholesale.

0:25:18.080 --> 0:25:21.479
<v Speaker 7>We decided to go about it opening stores and spending

0:25:21.520 --> 0:25:25.359
<v Speaker 7>money to bringing people online. Most brands that start go wholesales,

0:25:25.359 --> 0:25:27.840
<v Speaker 7>so we have a massive wholesale opportunity ahead of us.

0:25:28.119 --> 0:25:30.520
<v Speaker 7>We just did a partnership with DXL, Big and Tall.

0:25:30.840 --> 0:25:33.320
<v Speaker 7>They had incredible sell throughs on the small tests we did.

0:25:33.840 --> 0:25:37.040
<v Speaker 7>International expansion, will be announcing some different countries that will

0:25:37.040 --> 0:25:39.480
<v Speaker 7>be going into licensing deals come at us all the time.

0:25:40.320 --> 0:25:41.840
<v Speaker 7>All of these things we had to kind of add

0:25:41.920 --> 0:25:43.920
<v Speaker 7>on pause. We wanted to get through COVID. We wanted

0:25:43.960 --> 0:25:45.760
<v Speaker 7>to make sure everything was okay with our cap table

0:25:46.119 --> 0:25:49.080
<v Speaker 7>and now focus, so we're not going anywhere for a while.

0:25:49.320 --> 0:25:51.359
<v Speaker 4>My partner and I love doing this. There's tons of

0:25:51.400 --> 0:25:52.000
<v Speaker 4>growth ahead.

0:25:52.680 --> 0:25:54.639
<v Speaker 7>My belief is that a lot of these brands and

0:25:54.680 --> 0:25:57.119
<v Speaker 7>at twenty to thirty forty million dollar range. When they

0:25:57.160 --> 0:25:59.800
<v Speaker 7>have to become profitable pullback marketing, they're going to run

0:25:59.840 --> 0:26:01.800
<v Speaker 7>out money and not be there. Yeah, and we're going

0:26:01.880 --> 0:26:03.119
<v Speaker 7>to kind of be left with some of these other

0:26:03.160 --> 0:26:04.119
<v Speaker 7>great brands that exist.

0:26:04.240 --> 0:26:06.560
<v Speaker 2>But you want to remain private.

0:26:07.280 --> 0:26:08.920
<v Speaker 7>Well, we'll see what the exit is. You know, it

0:26:08.920 --> 0:26:11.399
<v Speaker 7>would either be a sale or going public. It's whatever

0:26:11.560 --> 0:26:13.080
<v Speaker 7>kind of presents at the time. We've got to get

0:26:13.080 --> 0:26:15.600
<v Speaker 7>the environment change better first. It's just not a listen,

0:26:15.640 --> 0:26:17.840
<v Speaker 7>it's not a great environment for any business in my

0:26:18.080 --> 0:26:21.040
<v Speaker 7>you know, if you have high interest rates, you can't recapitalize.

0:26:21.080 --> 0:26:21.400
<v Speaker 4>You can't.

0:26:21.560 --> 0:26:25.399
<v Speaker 7>Yeah, it's hard to raid money, it's hard to you know,

0:26:25.800 --> 0:26:29.080
<v Speaker 7>increase margins. All these different things that we know will

0:26:29.200 --> 0:26:32.840
<v Speaker 7>kind of turn soon and hopefully and we're kind of

0:26:32.920 --> 0:26:34.680
<v Speaker 7>just keep doing the things we're doing in the meantime

0:26:34.720 --> 0:26:35.760
<v Speaker 7>because it's working ten.

0:26:35.680 --> 0:26:37.679
<v Speaker 2>Or fifteen seconds. I know, you're all about the dudes.

0:26:37.920 --> 0:26:41.040
<v Speaker 7>Anything for women or we actually have women's sign which

0:26:41.600 --> 0:26:43.399
<v Speaker 7>which I have friends who don't know that because we

0:26:43.440 --> 0:26:45.800
<v Speaker 7>don't market it, and that's that's in the works. And

0:26:45.880 --> 0:26:48.680
<v Speaker 7>our women's line is significant. It's you know, I don't

0:26:48.680 --> 0:26:50.280
<v Speaker 7>want to share the percentage of the business, but it

0:26:50.359 --> 0:26:53.879
<v Speaker 7>does very well. Repeats are there, and one of our

0:26:54.000 --> 0:26:56.160
<v Speaker 7>plans in the future is to market these other products

0:26:56.200 --> 0:26:57.000
<v Speaker 7>outside of shirts.

0:26:57.240 --> 0:27:00.320
<v Speaker 2>Interesting well, Chris, just FYI, we women shop.

0:27:00.400 --> 0:27:02.560
<v Speaker 6>We had I understand their.

0:27:02.800 --> 0:27:06.240
<v Speaker 3>Percentage, all right, Chris, thank you so much for joining us.

0:27:06.280 --> 0:27:09.400
<v Speaker 3>Chris Ricobono, founder of Untucket. Here in our Bloomberg Interactive

0:27:09.400 --> 0:27:10.080
<v Speaker 3>Brokers studio.

0:27:10.600 --> 0:27:11.199
<v Speaker 4>This is the.

0:27:11.240 --> 0:27:16.000
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0:27:16.040 --> 0:27:19.920
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