1 00:00:00,800 --> 00:00:01,560 Speaker 1: Cutbooms. 2 00:00:02,400 --> 00:00:05,480 Speaker 2: If you thought four hours a day, twelve hundred minutes 3 00:00:05,519 --> 00:00:09,320 Speaker 2: a week was enough, think again. He's the last remnants 4 00:00:09,320 --> 00:00:12,600 Speaker 2: of the old republic, a sole fashion of fairness. He 5 00:00:12,680 --> 00:00:15,600 Speaker 2: treats crackheads in the ghetto gutter the same as the 6 00:00:15,720 --> 00:00:19,720 Speaker 2: rich pill poppers in the penthouse. Wow to Clearinghouse of 7 00:00:19,760 --> 00:00:23,599 Speaker 2: hot takes, break free for something special. The Fifth Hour 8 00:00:23,720 --> 00:00:29,639 Speaker 2: with Ben Mallard starts right now in. 9 00:00:29,400 --> 00:00:34,760 Speaker 3: The air everywhere The Fifth Hour with Me, Ben Mahler 10 00:00:34,960 --> 00:00:40,720 Speaker 3: and Danny g Radio. You have come within earshot of 11 00:00:40,760 --> 00:00:44,160 Speaker 3: this podcast. It is the twenty eighth day of November. 12 00:00:44,240 --> 00:00:47,920 Speaker 3: We had Thanksgiving yesterday, a day of football. 13 00:00:48,000 --> 00:00:49,760 Speaker 1: We have another game today. 14 00:00:50,040 --> 00:00:54,640 Speaker 3: Black Friday kicks off later on today with the Eagles 15 00:00:54,720 --> 00:00:58,080 Speaker 3: hosting the Chicago Bears. A programming note, it is our 16 00:00:58,720 --> 00:01:03,440 Speaker 3: doorbuster special, Benny Versus the Penny. You can get my 17 00:01:03,680 --> 00:01:06,920 Speaker 3: pick on the Bears and the Eagles. I know Lucky 18 00:01:07,000 --> 00:01:11,080 Speaker 3: Tony is excited to watch that, and so is ferg 19 00:01:11,160 --> 00:01:13,640 Speaker 3: Dog and Alf and all the regulars will be over 20 00:01:13,640 --> 00:01:16,440 Speaker 3: there watching that as they waltz through life. So that 21 00:01:16,520 --> 00:01:18,560 Speaker 3: content will be up later today. We'll have the full 22 00:01:18,680 --> 00:01:22,640 Speaker 3: episode of Benny Versus the Penny I was gonna post 23 00:01:22,640 --> 00:01:26,320 Speaker 3: it already, but my good friend Tom Looney in production 24 00:01:27,040 --> 00:01:31,199 Speaker 3: Looney did not send me the copy of Benny Versus 25 00:01:31,200 --> 00:01:33,640 Speaker 3: the Penny. It's actually in the can. It'll be up 26 00:01:33,640 --> 00:01:37,200 Speaker 3: here later today. On this podcast, you've heard of the 27 00:01:37,240 --> 00:01:40,679 Speaker 3: Great Battles. How about the Battle of Costco Hill. The 28 00:01:40,720 --> 00:01:44,520 Speaker 3: Battle of Costco Hill, it's a revolutionary war story back 29 00:01:44,640 --> 00:01:47,560 Speaker 3: in black and the word of the week. 30 00:01:49,000 --> 00:01:49,800 Speaker 1: We'll start with this. 31 00:01:50,760 --> 00:01:54,200 Speaker 3: So, as you go through life, there are certain checkpoints 32 00:01:54,240 --> 00:01:57,600 Speaker 3: that you have to go through, and certain things that 33 00:01:57,800 --> 00:02:03,320 Speaker 3: test your metal, that make you question whether the fellow 34 00:02:03,400 --> 00:02:06,480 Speaker 3: human beings that you share this world with it's mortal coil, 35 00:02:08,000 --> 00:02:11,240 Speaker 3: whether they know what they're doing, whether the all of 36 00:02:11,320 --> 00:02:14,760 Speaker 3: society is hanging on by dental floss. Now, one of 37 00:02:14,800 --> 00:02:20,520 Speaker 3: those moments happened to me earlier this week, the day 38 00:02:20,600 --> 00:02:21,720 Speaker 3: before Thanksgiving. 39 00:02:22,480 --> 00:02:27,320 Speaker 1: So I have two words for you. Costco Run. Now. 40 00:02:27,360 --> 00:02:29,080 Speaker 3: I talk about Costco a lot. It's one of the 41 00:02:29,080 --> 00:02:31,000 Speaker 3: things I do on a regular basis. So a lot 42 00:02:31,000 --> 00:02:33,200 Speaker 3: of the stories that I tell you on this podcast 43 00:02:33,520 --> 00:02:37,720 Speaker 3: are somehow related to Costco because I spend time at Costco. 44 00:02:37,840 --> 00:02:38,960 Speaker 1: Now, I'm not. 45 00:02:38,919 --> 00:02:43,240 Speaker 3: Talking about your random Tuesday afternoon meander where you sashchet 46 00:02:43,360 --> 00:02:46,560 Speaker 3: your way around Costco and you eat a lot of 47 00:02:46,560 --> 00:02:49,360 Speaker 3: samples and you might buy some double A batteries. Maybe 48 00:02:49,400 --> 00:02:51,800 Speaker 3: you take a bag of pretzels or something like that. 49 00:02:52,160 --> 00:02:59,600 Speaker 3: I'm talking about a Wednesday Costco trip, the day before Thanksgiving, 50 00:02:59,639 --> 00:03:02,639 Speaker 3: the big one. This is where you get the Costco 51 00:03:02,840 --> 00:03:04,799 Speaker 3: and it's like a religious revival. 52 00:03:05,840 --> 00:03:06,400 Speaker 1: The day. 53 00:03:06,520 --> 00:03:11,440 Speaker 3: The parking lot looks like an evacuation scene from Armageddon. 54 00:03:12,120 --> 00:03:15,520 Speaker 3: They're loading up Noah's Arc, getting two of every animal, 55 00:03:15,840 --> 00:03:20,440 Speaker 3: and the shopping carts move in this formation. These convoys 56 00:03:20,480 --> 00:03:25,040 Speaker 3: like navy destroyers through the asphalt and the parking lot. 57 00:03:25,200 --> 00:03:28,200 Speaker 3: And this is not shopping. This is a quest. It 58 00:03:28,280 --> 00:03:31,160 Speaker 3: is a quest. So I got the text the reason 59 00:03:31,200 --> 00:03:33,680 Speaker 3: I went on Wednesday. I got the text, can you 60 00:03:33,800 --> 00:03:37,440 Speaker 3: grab a couple of pies and some dinner rolls for 61 00:03:37,560 --> 00:03:38,200 Speaker 3: my work? 62 00:03:38,800 --> 00:03:41,160 Speaker 1: I got a thing of things. My wife had. 63 00:03:41,120 --> 00:03:44,040 Speaker 3: Sent this to me. Some of you know she's a 64 00:03:44,120 --> 00:03:46,720 Speaker 3: nine to one to one operator and they have more 65 00:03:47,720 --> 00:03:51,400 Speaker 3: events with food at police stations. So her job was 66 00:03:51,400 --> 00:03:54,360 Speaker 3: to bring the pie and the roles. And since she 67 00:03:54,480 --> 00:03:57,640 Speaker 3: was sleeping and I don't sleep very much. I'm only 68 00:03:57,680 --> 00:04:00,320 Speaker 3: sleeping four or five hours a day, I guess I'll 69 00:04:00,360 --> 00:04:01,400 Speaker 3: go out and go to the store. 70 00:04:01,480 --> 00:04:02,200 Speaker 1: No problem. 71 00:04:02,600 --> 00:04:06,480 Speaker 3: So I went out, did my thing and did the 72 00:04:06,520 --> 00:04:09,640 Speaker 3: Costco trip again. This is the this is not the 73 00:04:09,680 --> 00:04:15,440 Speaker 3: amateur one. And I went there and I had no map. 74 00:04:15,640 --> 00:04:18,760 Speaker 3: You know, there's muscle memory. I didn't get a pep talk. 75 00:04:19,360 --> 00:04:23,320 Speaker 3: I just had the outline of the mission, pie and 76 00:04:23,360 --> 00:04:28,120 Speaker 3: dinner rolls, and the ominous sense that I might not return. 77 00:04:28,200 --> 00:04:29,240 Speaker 1: This could be the end of me. 78 00:04:29,800 --> 00:04:32,520 Speaker 3: I might be swallowed up into some kind of portal 79 00:04:33,080 --> 00:04:36,920 Speaker 3: going to another dimension. It'll be a Kirkland brand dimension, 80 00:04:37,560 --> 00:04:38,760 Speaker 3: and that could happen. 81 00:04:38,960 --> 00:04:39,480 Speaker 1: I don't know. 82 00:04:39,920 --> 00:04:44,719 Speaker 3: So there's really no casual way to get the Costco. 83 00:04:45,720 --> 00:04:51,560 Speaker 3: The day before Thanksgiving it felt like the NFL Combine. 84 00:04:52,160 --> 00:04:55,000 Speaker 3: You know they do that thing in Indianapolis, the Underwear Olympics. 85 00:04:55,279 --> 00:04:57,600 Speaker 3: Instead of the forty yard dash and the cone drill. 86 00:04:57,720 --> 00:05:01,039 Speaker 3: People were competing in who can get through self checkout 87 00:05:01,080 --> 00:05:02,760 Speaker 3: with without losing their sanity? 88 00:05:02,839 --> 00:05:06,640 Speaker 1: Right, that old thing? Where do I find a shopping cart? 89 00:05:06,720 --> 00:05:08,400 Speaker 1: There's none here? Where do I go? 90 00:05:09,440 --> 00:05:11,880 Speaker 3: So, because they were all out in the parking lot, 91 00:05:12,680 --> 00:05:16,880 Speaker 3: so I grabbed my metaphorical armor, my version of chainmail, 92 00:05:16,920 --> 00:05:20,360 Speaker 3: the modern version, and I stormed through the sliding door 93 00:05:21,640 --> 00:05:24,440 Speaker 3: into medieval times. 94 00:05:24,520 --> 00:05:26,440 Speaker 1: If you will, I was like a medieval night. 95 00:05:27,320 --> 00:05:31,440 Speaker 3: Just think of me as swashbuckling my way into the battlefield. 96 00:05:31,960 --> 00:05:35,360 Speaker 3: I didn't have a sword. I had an iPhone and 97 00:05:35,440 --> 00:05:40,520 Speaker 3: my Kirkland brand membership. Now, truth be told, Costco is undefeated. 98 00:05:41,080 --> 00:05:45,400 Speaker 3: It doesn't just test your endurance like the New York Marathon. 99 00:05:45,600 --> 00:05:46,600 Speaker 1: It abuses it. 100 00:05:46,760 --> 00:05:51,440 Speaker 3: Suddenly you're buying garlic that the quantities of the garlic 101 00:05:51,520 --> 00:05:54,760 Speaker 3: are large enough to provide relief to an entire continent 102 00:05:54,880 --> 00:05:59,600 Speaker 3: somewhere in Africa. And you walk in for two items 103 00:05:59,640 --> 00:06:03,400 Speaker 3: and you leave in for somehow you're like in an 104 00:06:03,480 --> 00:06:08,720 Speaker 3: inflatable kayak that is the size of Rhode Island and 105 00:06:09,320 --> 00:06:14,240 Speaker 3: enough toilet paper to last at least three, possibly four presidencies. 106 00:06:14,320 --> 00:06:16,680 Speaker 3: Like you have that much. And so my first stop 107 00:06:16,760 --> 00:06:18,360 Speaker 3: was to pick up the dinner rolls. I figured, this 108 00:06:18,400 --> 00:06:20,280 Speaker 3: is no problem. How hard could this be? I can 109 00:06:20,320 --> 00:06:23,040 Speaker 3: figure this out. And I'm guessing that even though it's 110 00:06:23,040 --> 00:06:25,160 Speaker 3: the day before Thanksgiving, this is not going to be 111 00:06:25,200 --> 00:06:26,440 Speaker 3: a popular part of Costco. 112 00:06:26,680 --> 00:06:27,600 Speaker 1: So I made my way. 113 00:06:27,640 --> 00:06:30,000 Speaker 3: I knew, because I'm a Costco veteran, I knew where 114 00:06:30,000 --> 00:06:35,120 Speaker 3: the dinner rolls were aisle forty seven B. Everyone knows 115 00:06:35,160 --> 00:06:37,880 Speaker 3: the gold standard when it comes to a dinner roll 116 00:06:38,839 --> 00:06:42,120 Speaker 3: is a Hawaiian role. It's sweet, it's soft, it's got 117 00:06:42,160 --> 00:06:45,360 Speaker 3: the pillowy carbs there. It's a gift from the gods. 118 00:06:45,960 --> 00:06:48,599 Speaker 3: It's really not the nectar of the gods. It's the 119 00:06:48,640 --> 00:06:51,880 Speaker 3: bread of the gods. But here's something I've long argued 120 00:06:52,960 --> 00:06:55,560 Speaker 3: on the radio. I got married in Hawaii. I've been 121 00:06:55,560 --> 00:06:57,719 Speaker 3: to Hawaii many times. I love the Hawaiian islands. The 122 00:06:57,720 --> 00:07:03,080 Speaker 3: people are great, wonderful, the scenery is amazing. It's the 123 00:07:03,120 --> 00:07:05,760 Speaker 3: most beautiful place I've ever been is the Nepali coast 124 00:07:06,080 --> 00:07:06,799 Speaker 3: on Kawaii. 125 00:07:07,279 --> 00:07:09,880 Speaker 1: It's amazing, just absolute paradise. 126 00:07:11,240 --> 00:07:16,800 Speaker 3: However, there's something that is not right about Hawaii is 127 00:07:16,840 --> 00:07:17,239 Speaker 3: the food. 128 00:07:17,400 --> 00:07:18,000 Speaker 1: I don't love it. 129 00:07:18,480 --> 00:07:22,360 Speaker 3: I'll swim with the fish, However, I don't eat the fish, 130 00:07:22,480 --> 00:07:24,679 Speaker 3: and that's a problem. That's a bit of a problem. 131 00:07:24,680 --> 00:07:27,640 Speaker 3: I don't really care for spam. I'm not a spam guy, 132 00:07:28,480 --> 00:07:32,200 Speaker 3: and I will make the exception with Hawaii Hawaiian roles. 133 00:07:32,760 --> 00:07:36,320 Speaker 1: And I learned I was curious. I said, well, I 134 00:07:36,360 --> 00:07:37,400 Speaker 1: wonder what island they're from. 135 00:07:37,440 --> 00:07:39,320 Speaker 3: I thought, well, maybe they're from Kawaii and that's the 136 00:07:39,360 --> 00:07:41,120 Speaker 3: island I got married and I was going to tell 137 00:07:41,200 --> 00:07:44,280 Speaker 3: some big story and oh, by the way, these rolls 138 00:07:44,680 --> 00:07:48,760 Speaker 3: have a sentimental meeting, now they don't. They Actually Hawaiian 139 00:07:48,840 --> 00:07:54,520 Speaker 3: roles come from Portuguese immigrants who arrived in Hawaii in 140 00:07:54,560 --> 00:07:59,840 Speaker 3: the late nineteenth century and brought their native recipes sweetbread 141 00:08:00,000 --> 00:08:04,280 Speaker 3: recip he's with him from Portugal, and over time the 142 00:08:04,360 --> 00:08:09,200 Speaker 3: bread got rebranded. Portugal made the dough. Why he got 143 00:08:09,320 --> 00:08:15,560 Speaker 3: the credit, and it's bread essentially wearing an a loha skirt, 144 00:08:15,640 --> 00:08:16,720 Speaker 3: and what's wrong with that? 145 00:08:16,840 --> 00:08:17,200 Speaker 1: Nothing? 146 00:08:17,720 --> 00:08:20,280 Speaker 3: And I'll tell you this, Costco stacks those rolls up 147 00:08:21,680 --> 00:08:26,240 Speaker 3: like they're preparing for a delicious carbohydrate apocalypse. And I 148 00:08:26,240 --> 00:08:30,760 Speaker 3: don't have a problem with that. Entire mountains man made 149 00:08:30,960 --> 00:08:37,480 Speaker 3: mountains and would literally just bury a tesla, would just 150 00:08:37,640 --> 00:08:40,840 Speaker 3: be buried in this. And then came the moment, the 151 00:08:40,880 --> 00:08:43,920 Speaker 3: real test, the pie aisle. The Hawaiian role thing was 152 00:08:44,280 --> 00:08:46,840 Speaker 3: that was child's play to my right, So imagine me. 153 00:08:46,840 --> 00:08:48,760 Speaker 3: I'll get into the pie and it's really kind of 154 00:08:48,760 --> 00:08:50,680 Speaker 3: near the bakery, so I don't know pie aisles the 155 00:08:50,760 --> 00:08:51,400 Speaker 3: right way, but. 156 00:08:51,320 --> 00:08:54,560 Speaker 1: It's still kind of aisles. So I get to the 157 00:08:54,600 --> 00:08:55,080 Speaker 1: pie aisle. 158 00:08:55,120 --> 00:09:01,360 Speaker 3: To my right, they have arranged apple pies, each one identical. 159 00:09:02,080 --> 00:09:05,800 Speaker 3: It's synchronized. It's like in the Olympics synchronized swimmers. But 160 00:09:05,880 --> 00:09:09,400 Speaker 3: this is the Dessert Olympics, not to be confused with 161 00:09:09,960 --> 00:09:13,559 Speaker 3: the housekeeping Olympics, which we workshopped on this podcast a 162 00:09:13,640 --> 00:09:16,320 Speaker 3: few weeks ago. To my left, so I've got to 163 00:09:16,400 --> 00:09:18,280 Speaker 3: my right, I've got the apple pies. To my left, 164 00:09:18,320 --> 00:09:22,600 Speaker 3: this massive pumpkin pie display that at the time, it 165 00:09:22,679 --> 00:09:26,840 Speaker 3: felt large enough to affect the gravitational pull, Like if 166 00:09:26,880 --> 00:09:30,360 Speaker 3: I took the pumpkin pie out, I would somehow, you know, 167 00:09:30,480 --> 00:09:34,880 Speaker 3: somebody would fall over in New Zealand because of that. 168 00:09:35,200 --> 00:09:37,640 Speaker 3: And I saw one of them had its own weather system. 169 00:09:37,640 --> 00:09:40,760 Speaker 3: It was that big, that big a pumpkin pie. And 170 00:09:40,840 --> 00:09:43,520 Speaker 3: so I froze for a moment. I stared, and I 171 00:09:43,559 --> 00:09:47,079 Speaker 3: debated in my head. Now this is a conversation I'm 172 00:09:47,120 --> 00:09:48,720 Speaker 3: having in my head. I'm not having this out loud. 173 00:09:48,720 --> 00:09:50,840 Speaker 3: I'm not talking about this out loud. So I'm like 174 00:09:50,880 --> 00:09:54,400 Speaker 3: an apple pie, pumpkin pie, apple pie, pumpkin pie, apple pie, 175 00:09:54,400 --> 00:09:56,319 Speaker 3: pumpkin pie, apple pie, pumpkin pie. 176 00:09:56,360 --> 00:09:57,040 Speaker 1: What am I gonna do? 177 00:09:57,640 --> 00:10:00,040 Speaker 3: And I was deep in thought when I saw, but 178 00:10:00,720 --> 00:10:05,480 Speaker 3: not the spotlight, not the light from the gods, not 179 00:10:05,679 --> 00:10:10,280 Speaker 3: center stage. Off to the side, like a backup singer 180 00:10:10,280 --> 00:10:17,880 Speaker 3: at the Grammys, was a separate display peep pecan pie 181 00:10:18,440 --> 00:10:21,080 Speaker 3: ding ding ding ding ding. Now, let me be very clear, 182 00:10:21,080 --> 00:10:22,280 Speaker 3: for those of you in the back of the room, 183 00:10:22,280 --> 00:10:24,240 Speaker 3: those of you that aren't paying close attention because you're 184 00:10:24,280 --> 00:10:26,720 Speaker 3: doing the Honeydew List or you're just living your life, 185 00:10:26,800 --> 00:10:30,760 Speaker 3: pecan pie is not just dessert. It's the unicorn of 186 00:10:30,800 --> 00:10:34,800 Speaker 3: the pie world. It's a seasonal pie, which makes it rare, 187 00:10:35,160 --> 00:10:38,560 Speaker 3: which makes it more valuable. Sometimes you'll get it for 188 00:10:38,760 --> 00:10:42,520 Speaker 3: the Christmas season, barely see it where I am the 189 00:10:42,559 --> 00:10:45,640 Speaker 3: rest of the year. You don't just buy pecan pie. 190 00:10:45,840 --> 00:10:50,080 Speaker 3: Pecan pie chooses you. So I marched towards it. In 191 00:10:50,160 --> 00:10:53,040 Speaker 3: my head, it was in slow motion, like a scene 192 00:10:53,120 --> 00:10:56,480 Speaker 3: from that old baseball movie The Natural, and the music 193 00:10:56,600 --> 00:10:59,280 Speaker 3: was playing, the sappy music was playing in my head, 194 00:10:59,679 --> 00:11:03,880 Speaker 3: and I picked it up gently, like the scene from 195 00:11:03,880 --> 00:11:07,280 Speaker 3: The Lion King when they lifted Simba there and I whispered, 196 00:11:07,920 --> 00:11:12,480 Speaker 3: you're coming home with Daddy, And then I tossed an 197 00:11:12,480 --> 00:11:15,480 Speaker 3: apple pie and a pumpkin pie into the cart for 198 00:11:15,640 --> 00:11:20,880 Speaker 3: my wife's office office office police station thing. The Thanksgiving 199 00:11:20,920 --> 00:11:24,880 Speaker 3: deal because you know, again, I don't do lists, as 200 00:11:24,920 --> 00:11:27,040 Speaker 3: you know, Terry and England knows that we don't do 201 00:11:27,120 --> 00:11:30,680 Speaker 3: this on this podcast, but we do do Big Benz 202 00:11:31,200 --> 00:11:35,640 Speaker 3: Big Pie Board where every pie has its lane. Now, 203 00:11:35,640 --> 00:11:37,600 Speaker 3: I'm not going to include the King of all pies, 204 00:11:37,960 --> 00:11:40,640 Speaker 3: Banana cream pie, because that was not an option. I'm 205 00:11:40,679 --> 00:11:42,520 Speaker 3: not going to give you Key Lime Pie, which is 206 00:11:42,559 --> 00:11:46,240 Speaker 3: a very solid pie. I just had my key Lime 207 00:11:46,280 --> 00:11:50,200 Speaker 3: Pie recently in the last year. Here a couple of 208 00:11:50,200 --> 00:11:54,240 Speaker 3: them from our friend in Florida who sent those out. 209 00:11:54,520 --> 00:11:58,439 Speaker 3: So on Big Ben's Big Pie Board where every pie 210 00:11:58,480 --> 00:12:01,280 Speaker 3: has its lane, you've got got apple pie, which is 211 00:12:01,320 --> 00:12:04,439 Speaker 3: the I call that the Swiss Army Knife of dessert. 212 00:12:04,559 --> 00:12:08,040 Speaker 3: It's available year round. Every major restaurant has apple pie. 213 00:12:08,520 --> 00:12:11,240 Speaker 3: You never have to worry about a supply chain shortage 214 00:12:11,280 --> 00:12:14,400 Speaker 3: of apple pie. It's just always there when you live 215 00:12:14,400 --> 00:12:18,920 Speaker 3: in America. Now, pumpkin pie has a short lifespan. It's 216 00:12:19,000 --> 00:12:23,240 Speaker 3: kind of like the NC doublea men's basketball tournament, and 217 00:12:23,320 --> 00:12:26,360 Speaker 3: it goes some selection Sunday and really kind of interest 218 00:12:26,400 --> 00:12:30,720 Speaker 3: wanes after the first weekend of the men's basketball tournament, 219 00:12:30,720 --> 00:12:32,640 Speaker 3: then picks up again for the final four. But the 220 00:12:32,640 --> 00:12:38,960 Speaker 3: pumpkin pie from relatively say October fifteenth through possibly January first, 221 00:12:39,000 --> 00:12:42,120 Speaker 3: it's a seasonal pie. Now, pecan pie is like that 222 00:12:42,320 --> 00:12:46,559 Speaker 3: rare comet that flies across the holidays. Guys, you never 223 00:12:46,720 --> 00:12:49,400 Speaker 3: really know when it's going to be available, other than 224 00:12:49,880 --> 00:12:54,880 Speaker 3: possibly around Christmas. So I got everything, and at checkout, 225 00:12:55,240 --> 00:12:58,840 Speaker 3: I then got a body blow, body blow, a gut punch. 226 00:13:00,000 --> 00:13:01,679 Speaker 3: You want to take a guess how much the three 227 00:13:01,720 --> 00:13:05,040 Speaker 3: pies and the dinner rolls cost me? 228 00:13:06,679 --> 00:13:07,880 Speaker 1: Ding ding ding ding ding. 229 00:13:08,280 --> 00:13:13,040 Speaker 3: Yeah, three pies and a bag of Hawaiian rolls cost 230 00:13:13,120 --> 00:13:18,480 Speaker 3: me seventy dollars. Now, look, I am not saying I 231 00:13:18,559 --> 00:13:22,200 Speaker 3: expect to get some kind of overnight talk radio discount 232 00:13:22,240 --> 00:13:25,320 Speaker 3: or a military discount or any kind of discount. I 233 00:13:25,360 --> 00:13:28,760 Speaker 3: just thought for seventy bucks, I should have at least 234 00:13:28,840 --> 00:13:33,400 Speaker 3: gotten a back massage, shoulder rub, maybe a whisper like, hey, 235 00:13:33,400 --> 00:13:35,440 Speaker 3: you're doing great over there, We thank you. 236 00:13:36,160 --> 00:13:37,120 Speaker 1: How about a puppy. 237 00:13:37,400 --> 00:13:42,560 Speaker 3: I would have liked a puppy, or but no, you 238 00:13:42,679 --> 00:13:45,760 Speaker 3: swipe the card at the self checkout and you move 239 00:13:45,800 --> 00:13:50,800 Speaker 3: a long soldier and don't look back. Inflation, my friends, 240 00:13:51,400 --> 00:13:53,120 Speaker 3: you're dealing with the same stuff I'm doing. 241 00:13:52,920 --> 00:13:54,080 Speaker 1: With is undefeated. 242 00:13:55,080 --> 00:13:59,280 Speaker 3: And those pies rang up like they were being hand 243 00:13:59,320 --> 00:14:02,880 Speaker 3: crafted at a bakery that's been around since the sixteen 244 00:14:02,960 --> 00:14:07,840 Speaker 3: hundreds in Peri, and then flown in not coach but 245 00:14:08,000 --> 00:14:13,680 Speaker 3: first class to America from Zimbabwe. So they started in Perie, 246 00:14:14,240 --> 00:14:17,000 Speaker 3: they went to Zimbabwe and then made their way back 247 00:14:17,000 --> 00:14:19,600 Speaker 3: to the States. Now in the moment, I thought, well, 248 00:14:19,640 --> 00:14:23,360 Speaker 3: this is insanity, this is ky, this is Costco and 249 00:14:23,560 --> 00:14:26,800 Speaker 3: again we were talking about the event is one of 250 00:14:26,880 --> 00:14:29,240 Speaker 3: the great events in history, the Battle of Costco Hill. 251 00:14:29,720 --> 00:14:33,040 Speaker 3: We're doing the Battle of Costco Hill and it's not easy. 252 00:14:33,200 --> 00:14:35,680 Speaker 3: It's not easy to do the Battle of Costco Hill. 253 00:14:36,120 --> 00:14:38,600 Speaker 3: And then I thought, well, this is Thanksgiving. This is 254 00:14:39,240 --> 00:14:42,520 Speaker 3: what it's all about, right, small missions carried out by 255 00:14:43,400 --> 00:14:48,680 Speaker 3: exhausted people or someone else who is out there and 256 00:14:48,720 --> 00:14:52,280 Speaker 3: they need the help. And it's all about the meal. 257 00:14:52,320 --> 00:14:57,080 Speaker 3: It's a war meal. Your dad, a husband, whatever, wife, teenagers, kids, 258 00:14:57,840 --> 00:15:01,320 Speaker 3: and you do these errands and no one's gonna remember. 259 00:15:01,320 --> 00:15:01,680 Speaker 1: That's the thing. 260 00:15:01,800 --> 00:15:05,440 Speaker 3: You don't remember what you ate. Nobody will remember what 261 00:15:05,600 --> 00:15:09,280 Speaker 3: brand of pie I bought, what size of pie I bought. 262 00:15:09,360 --> 00:15:12,320 Speaker 3: Nobody will care where it was apple, pumpkin, or pecan. 263 00:15:13,120 --> 00:15:17,200 Speaker 3: But they'll remember that there was pie and they showed 264 00:15:17,320 --> 00:15:21,560 Speaker 3: up and I brought the pie to the table, and 265 00:15:21,600 --> 00:15:24,720 Speaker 3: that's it. That's part of the Thanksgiving festivitus. Even though 266 00:15:24,720 --> 00:15:27,320 Speaker 3: I did not partake in the apple or the pumpkin, 267 00:15:27,920 --> 00:15:28,600 Speaker 3: did not do that. 268 00:15:29,200 --> 00:15:30,280 Speaker 1: And there you go. 269 00:15:30,400 --> 00:15:35,440 Speaker 3: Just another day meandering around Costco on a holiday, the 270 00:15:35,560 --> 00:15:38,680 Speaker 3: day before a holiday. Now, speaking of that today is 271 00:15:38,760 --> 00:15:42,360 Speaker 3: kind of a big deal. Back in black The things 272 00:15:42,480 --> 00:15:47,280 Speaker 3: you should know about Black Friday, which is today, and 273 00:15:47,360 --> 00:15:50,560 Speaker 3: it really is not about shopping. When you dig deep, 274 00:15:51,200 --> 00:15:57,200 Speaker 3: it's about a subculture. It's about an identity. It's about belonging, 275 00:15:57,280 --> 00:16:01,080 Speaker 3: and a lot of what we do in a lot 276 00:16:01,120 --> 00:16:04,560 Speaker 3: of what we do is about belonging. It's about the 277 00:16:04,600 --> 00:16:11,280 Speaker 3: only American religion you know, is we all practice right? 278 00:16:11,720 --> 00:16:13,240 Speaker 3: A lot of people have different relgions. Some people aren't 279 00:16:13,280 --> 00:16:16,080 Speaker 3: religious at all. Yeah, it's fine. I don't know. 280 00:16:16,160 --> 00:16:18,880 Speaker 1: Whatever gets you through life, as long as don't just 281 00:16:19,040 --> 00:16:20,520 Speaker 1: don't bother me. I'm not going to bother you. 282 00:16:21,320 --> 00:16:25,480 Speaker 3: The thing that stands out though, the religion of America 283 00:16:25,640 --> 00:16:29,840 Speaker 3: is consumerism, the great unifier, the soft anthem, the pledge 284 00:16:29,840 --> 00:16:33,480 Speaker 3: of allegiance with a receipt at the end, and it. 285 00:16:33,440 --> 00:16:36,479 Speaker 1: Began with panic, not pleasures. 286 00:16:36,480 --> 00:16:40,280 Speaker 3: So the history of black Friday as a term the 287 00:16:40,320 --> 00:16:44,080 Speaker 3: experts dated to eighteen sixty nine. 288 00:16:44,280 --> 00:16:47,360 Speaker 1: Hello, eighteen sixty nine. 289 00:16:47,440 --> 00:16:51,280 Speaker 3: It was used to describe an economic disaster, a gold 290 00:16:51,400 --> 00:16:57,920 Speaker 3: speculation scandal that rocked Wall Street and left these monstrosities. 291 00:16:57,960 --> 00:16:59,920 Speaker 1: These newspapers searching. 292 00:17:00,120 --> 00:17:03,440 Speaker 3: For a word to capture the carnage, and the newspapers 293 00:17:03,480 --> 00:17:07,760 Speaker 3: came up with this word, which was dark and ominous 294 00:17:07,840 --> 00:17:11,960 Speaker 3: and unstable, and that's what they came up with, black Friday. 295 00:17:12,720 --> 00:17:17,240 Speaker 3: Now you fast forward to the nineteen fifties and Philadelphia, 296 00:17:17,359 --> 00:17:21,880 Speaker 3: so we're talking about eighty some years after the initial 297 00:17:21,960 --> 00:17:26,360 Speaker 3: black Friday was used, and this was in Philadelphia. Police 298 00:17:26,560 --> 00:17:29,840 Speaker 3: used the same phrase, but they used it to describe 299 00:17:30,240 --> 00:17:37,760 Speaker 3: this nightmre shopping situation post Thanksgiving, with traffic everywhere, pickpockets, 300 00:17:37,960 --> 00:17:43,080 Speaker 3: crowds behaving like animals. It was not a celebration. It 301 00:17:43,240 --> 00:17:47,479 Speaker 3: was crowd control. And the cops in Philadelphia called it 302 00:17:47,600 --> 00:17:51,920 Speaker 3: black Friday, and they had to deal with all these 303 00:17:51,960 --> 00:17:53,919 Speaker 3: people who were out of control because they wanted to 304 00:17:53,920 --> 00:17:58,000 Speaker 3: get a deal on products. And so naturally, in this country, 305 00:17:58,840 --> 00:18:02,520 Speaker 3: the one that can take a headache and turn it 306 00:18:02,560 --> 00:18:07,480 Speaker 3: into a holiday. Did what we always do. We monetized 307 00:18:08,080 --> 00:18:11,240 Speaker 3: Black Friday. We said, yeah, yeah, yeah, this is chaos, 308 00:18:11,720 --> 00:18:13,760 Speaker 3: but we can sell a lot of crap, and we 309 00:18:13,800 --> 00:18:15,720 Speaker 3: want to sell a lot of crap because America does 310 00:18:15,760 --> 00:18:19,840 Speaker 3: not believe in bad ideas, only unbranded ideas. 311 00:18:19,960 --> 00:18:20,440 Speaker 1: That's it. 312 00:18:20,520 --> 00:18:24,919 Speaker 3: And so retailers. It started in Philadelphia, but they flipped 313 00:18:24,920 --> 00:18:29,680 Speaker 3: the narrative. They said, oh, okay, you guys misunderstand Black Friday. 314 00:18:30,040 --> 00:18:33,119 Speaker 3: The black part is not some kind of calamity. Black 315 00:18:33,240 --> 00:18:36,720 Speaker 3: is about profit. It means we're in the black. You're 316 00:18:36,760 --> 00:18:38,480 Speaker 3: in the red, you're losing money, you're in the black. 317 00:18:38,600 --> 00:18:39,080 Speaker 1: That's great. 318 00:18:39,600 --> 00:18:43,640 Speaker 3: This day is not disorder, it is economic rebirth. 319 00:18:44,640 --> 00:18:46,800 Speaker 1: Halllelujah, hallelujah. 320 00:18:47,040 --> 00:18:53,920 Speaker 3: And just like that in exorcism, a linguistic exorcism occurred. 321 00:18:54,000 --> 00:18:58,320 Speaker 3: Black no longer meant danger, it meant deals. Graphic designers added, 322 00:18:58,560 --> 00:19:03,920 Speaker 3: sparkle ads cheered, the crowd arrived, chaos was. 323 00:19:03,880 --> 00:19:09,640 Speaker 1: No longer going on. And so that was the tradition. 324 00:19:09,680 --> 00:19:13,760 Speaker 3: It was a tradition, and that's the American special, not reinvention. 325 00:19:14,320 --> 00:19:18,040 Speaker 3: You just reframed stuff. And as I've gone through life, 326 00:19:18,800 --> 00:19:21,399 Speaker 3: you learn certain things. It's the same reason when I 327 00:19:21,560 --> 00:19:28,119 Speaker 3: was a kid, made in Japan was synonymous with cheap, 328 00:19:28,840 --> 00:19:31,000 Speaker 3: and I heard this from my parents and relatives and 329 00:19:31,040 --> 00:19:33,880 Speaker 3: all that because it was after World War Two. 330 00:19:35,160 --> 00:19:37,160 Speaker 1: You know, I was born way after World War Two. 331 00:19:37,160 --> 00:19:41,760 Speaker 3: But the phrase made in Japan was synonymous for cheap 332 00:19:41,920 --> 00:19:45,520 Speaker 3: in the nineteen forties, and by the time I was 333 00:19:45,600 --> 00:19:49,320 Speaker 3: a kid, and it had changed in the engineering excellence 334 00:19:49,320 --> 00:19:52,679 Speaker 3: of Japan. By the nineteen eighties, it became synonymous with 335 00:19:52,720 --> 00:19:56,160 Speaker 3: good things. It's the same reason bad became praise after 336 00:19:56,240 --> 00:20:00,560 Speaker 3: Michael Jackson moonwalked that phrase into the dictionary. The same 337 00:20:00,600 --> 00:20:04,640 Speaker 3: reason underdog once meant loser in a dog fight. Now 338 00:20:04,680 --> 00:20:08,560 Speaker 3: it's the most beloved arc in sports. Oh, an underdog. 339 00:20:08,640 --> 00:20:11,479 Speaker 3: Everyone loves the underdog. Words don't change. They do not 340 00:20:11,600 --> 00:20:15,199 Speaker 3: change the words. You repeat something enough and eventually it 341 00:20:15,240 --> 00:20:18,400 Speaker 3: becomes true. And phrases, and we lived in a period 342 00:20:18,400 --> 00:20:23,320 Speaker 3: where people try to redefine phrases and things like that. 343 00:20:23,560 --> 00:20:25,480 Speaker 1: It's a messy situation. Now. 344 00:20:26,160 --> 00:20:29,240 Speaker 3: If you watch a department store at four in the 345 00:20:29,280 --> 00:20:31,960 Speaker 3: morning on Black Friday, it's no longer a store. 346 00:20:32,520 --> 00:20:33,600 Speaker 1: It has become theater. 347 00:20:34,240 --> 00:20:37,760 Speaker 3: A running back darting through a linebacker through the a 348 00:20:37,960 --> 00:20:41,840 Speaker 3: gap and then getting dog piled. Is no different than 349 00:20:41,880 --> 00:20:46,600 Speaker 3: a shopper sprinting down the left side, turning right and 350 00:20:46,640 --> 00:20:50,240 Speaker 3: then going fast and then turning left because that's where 351 00:20:50,280 --> 00:20:53,000 Speaker 3: they want to get to the target aisle for the 352 00:20:53,400 --> 00:20:58,879 Speaker 3: last seventy inch Samsung television, which is fifty five percent off. 353 00:20:58,920 --> 00:21:03,720 Speaker 3: But only that, only this day, because America on Black 354 00:21:03,760 --> 00:21:07,320 Speaker 3: Friday today stops being a country and becomes a checkout line. 355 00:21:07,840 --> 00:21:13,239 Speaker 3: We call it shopping in quotes, but be honest, it 356 00:21:13,320 --> 00:21:16,560 Speaker 3: feels more like hunting. It feels like you're on a 357 00:21:16,560 --> 00:21:21,080 Speaker 3: scavenger hunt. People don't browse, they stalk. They camp out 358 00:21:21,119 --> 00:21:25,359 Speaker 3: like pilgrims on asphalt. They rush the doors like a 359 00:21:25,440 --> 00:21:31,160 Speaker 3: jail break. And this is not merely commerce. This is chemistry, 360 00:21:31,359 --> 00:21:37,400 Speaker 3: is what it is. It's a dopamine surge disguised as patriotism, 361 00:21:37,480 --> 00:21:40,879 Speaker 3: helping the American economy. It also teaches the one rule 362 00:21:41,119 --> 00:21:46,879 Speaker 3: that has quietly shaped our entire culture. If everyone else 363 00:21:47,080 --> 00:21:52,080 Speaker 3: wants something, you must want it to You just have 364 00:21:52,160 --> 00:21:55,359 Speaker 3: to want it again. It's not this one's not capitalism. 365 00:21:55,400 --> 00:21:59,240 Speaker 3: It's social survival is what it is. And human beings 366 00:21:59,320 --> 00:22:02,800 Speaker 3: are grammable. You learn that as you get through life, 367 00:22:02,920 --> 00:22:06,000 Speaker 3: you like to think, Oh no, I'm not programmable. Doctor 368 00:22:06,040 --> 00:22:09,399 Speaker 3: Seuss taught me. I'm one of one. You can't program me. 369 00:22:09,760 --> 00:22:13,600 Speaker 3: But we don't really live in a democracy. We live 370 00:22:13,640 --> 00:22:16,760 Speaker 3: in a brandocracy is what we live in. Because this 371 00:22:16,880 --> 00:22:22,360 Speaker 3: works every year without fail, the crowd's return. I don't 372 00:22:22,359 --> 00:22:24,600 Speaker 3: care how bad the economy is. I don't care about 373 00:22:24,640 --> 00:22:28,439 Speaker 3: any of that. And it's not because you need a 374 00:22:28,480 --> 00:22:33,760 Speaker 3: new microwave or discounted towels. It's because of three things. 375 00:22:33,760 --> 00:22:38,480 Speaker 3: There's three triggers that are involved in this. You've got scarcity, 376 00:22:38,520 --> 00:22:43,639 Speaker 3: which triggers the survival instinct. Scarcity of food, scarcity of 377 00:22:43,760 --> 00:22:48,159 Speaker 3: toaster ovens, countdown. That's something they learned in the infomercial world, 378 00:22:48,520 --> 00:22:52,760 Speaker 3: where you introduce panic disguised as urgency. You better shop. 379 00:22:53,040 --> 00:22:55,560 Speaker 3: These deals are going away and they're never coming back. 380 00:22:55,640 --> 00:23:01,320 Speaker 3: Oh mg, crowd participation now that replaces judgment with belonging. 381 00:23:02,200 --> 00:23:04,200 Speaker 1: And so really this is the group mind. 382 00:23:04,240 --> 00:23:08,880 Speaker 3: It's group think, the one that terrifies every man, woman 383 00:23:08,920 --> 00:23:12,000 Speaker 3: and child, the one that confronts all of us, the 384 00:23:12,000 --> 00:23:14,439 Speaker 3: one that we all swear we're not a part of. 385 00:23:14,840 --> 00:23:16,320 Speaker 1: You might be, but I'm not. 386 00:23:17,560 --> 00:23:21,600 Speaker 3: Even while we are filling up our cars. Now I 387 00:23:21,760 --> 00:23:27,200 Speaker 3: don't take part in Black Friday. My wife she loves it. Right, 388 00:23:27,320 --> 00:23:31,959 Speaker 3: the rise of online shopping, and you know that's big today, 389 00:23:32,560 --> 00:23:37,600 Speaker 3: it's supercharged all of this. You enter cyber Monday, which 390 00:23:37,640 --> 00:23:41,040 Speaker 3: is coming up here, and end of the week before sales, 391 00:23:41,200 --> 00:23:43,560 Speaker 3: end of the last minute sales. You've got the month 392 00:23:43,640 --> 00:23:48,240 Speaker 3: long shopping season today, fifty to sixty percent off. And 393 00:23:48,640 --> 00:23:54,120 Speaker 3: countries globally now participate and start in America and some 394 00:23:54,320 --> 00:23:58,399 Speaker 3: version of this around the globe. About fifty percent of 395 00:23:58,440 --> 00:24:01,880 Speaker 3: the countries. Europe calls it Mega Sales Day. China does 396 00:24:01,880 --> 00:24:06,840 Speaker 3: its own thunderous version called Singles Day. November eleventh now 397 00:24:06,880 --> 00:24:11,400 Speaker 3: the biggest shopping event on Earth. And Black Friday has 398 00:24:11,440 --> 00:24:14,800 Speaker 3: gone global not because it sells products, because it sells validation. 399 00:24:15,840 --> 00:24:19,159 Speaker 3: And Black Friday is the latest day long line of 400 00:24:20,200 --> 00:24:25,280 Speaker 3: hypnotic tricks used by Madison Avenue. To me, the greatest 401 00:24:25,320 --> 00:24:28,320 Speaker 3: of them all, by far, the greatest of them all 402 00:24:29,280 --> 00:24:32,640 Speaker 3: was breakfast is the most important meal of the day. 403 00:24:33,200 --> 00:24:34,720 Speaker 3: And every once in a while it will come up 404 00:24:34,760 --> 00:24:38,200 Speaker 3: in conversation and I don't eat breakfast, but somebody will say, hey, 405 00:24:38,640 --> 00:24:40,560 Speaker 3: you gotta get breakfast. You'll be on baking. We gotta 406 00:24:40,560 --> 00:24:42,560 Speaker 3: get breakfast. Why are we gonna get breakfast? Well, it's 407 00:24:42,600 --> 00:24:44,600 Speaker 3: the most important meal of today. And then of course 408 00:24:44,640 --> 00:24:46,280 Speaker 3: I become the douche if I bring this up and 409 00:24:46,320 --> 00:24:48,360 Speaker 3: I say, you know that phrase breakfast is the most 410 00:24:48,400 --> 00:24:51,199 Speaker 3: important meal of today. That's not a medical consensus, it's 411 00:24:51,240 --> 00:24:56,400 Speaker 3: not scientifically based. Cereal companies, Kellogg's, they didn't just create breakfast. 412 00:24:56,600 --> 00:25:00,600 Speaker 3: They created guilt, parental guilt. Are you are you feeding 413 00:25:00,600 --> 00:25:03,320 Speaker 3: your kids the fuel they need for school? Are you 414 00:25:03,520 --> 00:25:08,240 Speaker 3: raising a future champion? That That wasn't advice. That was 415 00:25:08,320 --> 00:25:11,879 Speaker 3: salesmanship and a lab coat. You put people on television 416 00:25:11,920 --> 00:25:15,320 Speaker 3: and lab coats and oh my god, we better listen 417 00:25:15,359 --> 00:25:17,440 Speaker 3: to these people said well, no, it's actually bull crap. 418 00:25:17,480 --> 00:25:20,280 Speaker 1: No, but we better listen. It's very important. They look 419 00:25:20,359 --> 00:25:21,280 Speaker 1: like they know what they're doing. 420 00:25:22,160 --> 00:25:27,920 Speaker 3: And before that slogan, people did not did not really 421 00:25:27,960 --> 00:25:28,960 Speaker 3: eat breakfast that much. 422 00:25:29,160 --> 00:25:31,080 Speaker 1: If they ate breakfast, it was just leftover some the 423 00:25:31,160 --> 00:25:31,719 Speaker 1: night before. 424 00:25:32,480 --> 00:25:35,760 Speaker 3: And then after that it changed, It changed a lot, 425 00:25:36,000 --> 00:25:38,240 Speaker 3: and it's like, okay, now and now we got something. 426 00:25:38,359 --> 00:25:41,359 Speaker 3: You know, breakfast is the most important meal of the day. 427 00:25:41,520 --> 00:25:46,439 Speaker 3: Another one of those phrases, diamonds are forever or a 428 00:25:46,600 --> 00:25:50,119 Speaker 3: diamond is forever the for words from de Beers in 429 00:25:50,160 --> 00:25:55,399 Speaker 3: the nineteen forties, and suddenly every every single proposal required 430 00:25:55,440 --> 00:25:56,000 Speaker 3: a diamond. 431 00:25:56,440 --> 00:25:58,200 Speaker 1: Oh, you gotta do it, a diamond ring. 432 00:25:59,320 --> 00:26:03,800 Speaker 3: And before that, before nineteen forty seven, rings were pretty 433 00:26:03,840 --> 00:26:09,080 Speaker 3: modest or nonexistent. After that without a diamond, like, what 434 00:26:09,200 --> 00:26:11,840 Speaker 3: kind of loser are you? You don't have a diamond. 435 00:26:11,920 --> 00:26:17,040 Speaker 3: They didn't just sell jewelry. They sold legitimacy is what 436 00:26:17,080 --> 00:26:20,640 Speaker 3: they sold. They sold that as well. The shopping cart 437 00:26:20,720 --> 00:26:24,480 Speaker 3: is another great example. People did not like shopping carts 438 00:26:24,520 --> 00:26:28,159 Speaker 3: when they started, and started in Oklahoma City. So what 439 00:26:28,200 --> 00:26:32,280 Speaker 3: they did is they hired hot women and attractive men 440 00:26:33,160 --> 00:26:36,760 Speaker 3: and they had paid them to walk around the store 441 00:26:37,200 --> 00:26:40,959 Speaker 3: with the shopping carts even though they weren't buying anything. 442 00:26:41,000 --> 00:26:43,840 Speaker 3: And the reason they did that is because the other 443 00:26:43,960 --> 00:26:46,040 Speaker 3: customers saw it and they said, well, these are that 444 00:26:46,119 --> 00:26:48,719 Speaker 3: woman's really hot. I better I want to know what 445 00:26:48,800 --> 00:26:51,680 Speaker 3: she's doing. And then the women looked at the men's 446 00:26:51,720 --> 00:26:53,639 Speaker 3: Oh that guy's handsome. I got to find out what 447 00:26:53,880 --> 00:26:56,560 Speaker 3: I mean that shopping cart. I might want to get 448 00:26:56,560 --> 00:26:59,119 Speaker 3: one of those. And so that's how that began. Black 449 00:26:59,160 --> 00:27:02,399 Speaker 3: Friday is not about discounts. It's about again identity. It 450 00:27:02,560 --> 00:27:05,320 Speaker 3: asks do you belong in the tribe? Are you part 451 00:27:05,359 --> 00:27:08,760 Speaker 3: of the right tribe. If the answer is yes, you'll 452 00:27:08,840 --> 00:27:12,919 Speaker 3: chase the sale because belonging beats logic every. 453 00:27:12,680 --> 00:27:16,680 Speaker 1: Time, and so it's it's the truth. It's not flat, 454 00:27:16,800 --> 00:27:17,560 Speaker 1: it's not flattering. 455 00:27:17,760 --> 00:27:20,920 Speaker 3: America does not want things as much as we want 456 00:27:20,960 --> 00:27:25,840 Speaker 3: the feeling of wanting things. It's buyer's remorse for so 457 00:27:25,920 --> 00:27:28,840 Speaker 3: much of this stuff. The chase is the thrill, The 458 00:27:28,960 --> 00:27:33,000 Speaker 3: KRT is the adventure. The only two left by now 459 00:27:33,040 --> 00:27:35,480 Speaker 3: that's the drum beat. Of course, I'll let you in 460 00:27:35,520 --> 00:27:38,800 Speaker 3: a little dirty secret, that a dirty little secret that 461 00:27:38,880 --> 00:27:42,120 Speaker 3: a lot of those only two left things on the internet. 462 00:27:41,800 --> 00:27:44,600 Speaker 1: Are bull crap. They are a bull crap. 463 00:27:44,920 --> 00:27:48,119 Speaker 3: And anyway, when you arrive, some people still go to 464 00:27:48,200 --> 00:27:53,119 Speaker 3: malls and stuff that want disappears, the thrill evaporates, we 465 00:27:53,240 --> 00:27:57,680 Speaker 3: begin hunting again, just go hunting again. And nothing proves 466 00:27:57,680 --> 00:28:01,639 Speaker 3: this more than the abandoned cart syndrome, the phenomena of 467 00:28:01,800 --> 00:28:05,480 Speaker 3: millions of people loading digital carts and never checking out. 468 00:28:05,720 --> 00:28:06,720 Speaker 1: Which is a thing right. 469 00:28:06,760 --> 00:28:09,000 Speaker 3: People will put a bunch of stuff in the cart 470 00:28:09,119 --> 00:28:12,199 Speaker 3: and then that's it, and they won't actually purchase it. 471 00:28:12,600 --> 00:28:15,479 Speaker 1: But we're really not chasing products again, We're chasing purpose. 472 00:28:15,560 --> 00:28:16,199 Speaker 1: That's what it is. 473 00:28:16,680 --> 00:28:20,200 Speaker 3: And so Black Friday arrives every year like a spiritual audit, 474 00:28:20,840 --> 00:28:26,640 Speaker 3: and it asks the same question, gently, powerfully, repeatedly, do 475 00:28:26,680 --> 00:28:30,240 Speaker 3: we truly need all this stuff? Or do we just 476 00:28:30,320 --> 00:28:33,679 Speaker 3: need to feel like we need this stuff and be part. 477 00:28:33,520 --> 00:28:34,760 Speaker 1: Of the community. 478 00:28:34,960 --> 00:28:37,760 Speaker 3: It's the busiest shopping day of the year. It's also, 479 00:28:37,840 --> 00:28:42,160 Speaker 3: in many ways the loneliest question that hides inside it. 480 00:28:42,200 --> 00:28:45,680 Speaker 3: Are we buying gifts? Or are we buying permission to matter? 481 00:28:46,360 --> 00:28:50,720 Speaker 3: Black Friday? It's not on the calendar, it's in the bloodstream. 482 00:28:51,120 --> 00:28:51,680 Speaker 2: It just is. 483 00:28:51,720 --> 00:28:55,920 Speaker 1: And until we recognize that we won't own our own choices, 484 00:28:56,040 --> 00:28:57,320 Speaker 1: they will own us. 485 00:28:57,960 --> 00:29:01,960 Speaker 3: Now go off and bob bye bye bye bye, not 486 00:29:02,080 --> 00:29:02,880 Speaker 3: bye bye baby. 487 00:29:02,960 --> 00:29:05,520 Speaker 1: Go buy a toaster oven so you can make French toast. 488 00:29:06,080 --> 00:29:06,480 Speaker 1: All right? 489 00:29:06,720 --> 00:29:10,480 Speaker 3: Now for the word of the week, the word of 490 00:29:10,520 --> 00:29:13,880 Speaker 3: the week, and the word of the week is avocado. 491 00:29:14,800 --> 00:29:16,440 Speaker 1: Is the word of the week. This was sent to me. 492 00:29:17,480 --> 00:29:18,920 Speaker 1: We get the name here. One second. 493 00:29:19,520 --> 00:29:23,480 Speaker 3: This was sent by Dale, who is not related to Chip. 494 00:29:24,160 --> 00:29:28,520 Speaker 3: I met a Dale in Syracuse whose Chip in Syracuse. 495 00:29:28,960 --> 00:29:33,920 Speaker 3: This is not his blood relative his brother, and he said, 496 00:29:33,960 --> 00:29:37,200 Speaker 3: Dale said, how about avocado? And I thought, well, I 497 00:29:37,200 --> 00:29:40,000 Speaker 3: don't eat avocado, why would I want to worry about avocado? 498 00:29:40,280 --> 00:29:43,520 Speaker 3: And then I realized I had the come to Jesus 499 00:29:43,640 --> 00:29:47,720 Speaker 3: moment when I saw the origin of the word avocado. 500 00:29:48,640 --> 00:29:52,160 Speaker 3: It goes back to the Aztecs, not the San Diego 501 00:29:52,200 --> 00:29:55,840 Speaker 3: State as Techs, the actual Aztex and they called the 502 00:29:55,880 --> 00:30:01,600 Speaker 3: fruit by their in their own language, a word which 503 00:30:01,720 --> 00:30:05,320 Speaker 3: directly translates to both avocado and testicle. 504 00:30:06,400 --> 00:30:09,240 Speaker 1: That's right, yes, that's right. Now. 505 00:30:09,360 --> 00:30:15,160 Speaker 3: Scholars believe that the association came from the obvious oval 506 00:30:15,200 --> 00:30:19,840 Speaker 3: shape and the resemblance to testicles, and the fact that 507 00:30:19,880 --> 00:30:24,440 Speaker 3: avocados often grow in pairs hanging from the tree, and 508 00:30:24,520 --> 00:30:26,960 Speaker 3: so you put all that in there. It reinforced this 509 00:30:27,320 --> 00:30:34,040 Speaker 3: sexual connotation, and it was adopted. When the Spanish encountered 510 00:30:34,040 --> 00:30:38,720 Speaker 3: the fruit, they adopted the Aztec in their language phrase, 511 00:30:39,680 --> 00:30:45,200 Speaker 3: and over time it was reshaped into avocado and English, 512 00:30:45,800 --> 00:30:52,880 Speaker 3: partly influenced by the similarity to the word advocate from 513 00:30:52,960 --> 00:30:59,400 Speaker 3: Latin and in colonial English, avocados were sometimes called alligator 514 00:30:59,480 --> 00:31:06,000 Speaker 3: pears alligator pairs, and the Aztecs considered avocados to be 515 00:31:06,720 --> 00:31:13,920 Speaker 3: fertility boosters and gave you vitality, a working libido that 516 00:31:14,040 --> 00:31:14,720 Speaker 3: goes to the roof. 517 00:31:14,760 --> 00:31:17,600 Speaker 1: And so the meaning, the dual meaning. 518 00:31:17,440 --> 00:31:22,160 Speaker 3: Of this ASTech word reflects how liosten things have multiple 519 00:31:22,200 --> 00:31:27,520 Speaker 3: meanings all the time in life and certainly in our verbiage. 520 00:31:27,720 --> 00:31:28,680 Speaker 1: And so the. 521 00:31:29,400 --> 00:31:33,040 Speaker 3: Dual meaning was not unusual for the Aztec language. Words 522 00:31:33,040 --> 00:31:38,040 Speaker 3: often carried layered meanings, we are told, blending physical resemblance 523 00:31:38,080 --> 00:31:42,800 Speaker 3: with symbolic or cultural significance and all that. And so 524 00:31:42,880 --> 00:31:46,600 Speaker 3: there it is the good job by Dale. The word 525 00:31:46,960 --> 00:31:51,760 Speaker 3: of the week. Word of the week avocado. All right, 526 00:31:51,840 --> 00:31:53,920 Speaker 3: This podcast is being produced by Danny G. 527 00:31:54,160 --> 00:31:54,400 Speaker 1: Radio. 528 00:31:54,600 --> 00:31:57,560 Speaker 3: Is a Danny G Radio production, so if you have 529 00:31:57,600 --> 00:31:59,280 Speaker 3: any complaints, blame him. 530 00:31:59,320 --> 00:32:01,000 Speaker 1: No, I'm kidding. We love Danny. 531 00:32:01,080 --> 00:32:03,520 Speaker 3: Danny's having a great holiday weekend. We will get you 532 00:32:03,640 --> 00:32:07,360 Speaker 3: on the next podcast tomorrow. And as Danny would say, later, 533 00:32:07,520 --> 00:32:11,840 Speaker 3: skater asta pasta a riva da che. 534 00:32:11,840 --> 00:32:13,000 Speaker 1: Oh that's he doesn't say that. 535 00:32:13,360 --> 00:32:15,680 Speaker 3: Now he will edit that out on the point he 536 00:32:15,720 --> 00:32:17,480 Speaker 3: does not say a riva dre cha. He does not 537 00:32:17,600 --> 00:32:19,320 Speaker 3: do that, does not do that. 538 00:32:19,840 --> 00:32:20,800 Speaker 1: Got a murder. I gotta go