WEBVTT - "Support Black Colleges" 0:00:00.640 --> 0:00:09.320 Hold on, holdo la so special you know on this ship. Welcome, come, 0:00:09.440 --> 0:00:14.200 come to the Alert Show. You want to newly, I 0:00:14.240 --> 0:00:19.759 can save you some be more exciting when your baby 0:00:19.800 --> 0:00:25.400 and you'll be a solo. This is the Follow Alert Show. 0:00:25.680 --> 0:00:29.240 I'm super excited about today's episode of the Follow Alert 0:00:29.240 --> 0:00:32.440 Show podcast because not only do we have my friends 0:00:32.640 --> 0:00:35.440 you know I'm doing today, but he is the CEO 0:00:35.680 --> 0:00:39.200 of Support Black Colleges that I know y'all are familiar 0:00:39.240 --> 0:00:41.440 with it, and if you not, you will be. Today 0:00:41.800 --> 0:00:44.839 Corey introduced yourself, what's going on. I'm super excited to 0:00:44.880 --> 0:00:47.559 be here with my people's. My name is Corey Oranger 0:00:47.600 --> 0:00:50.000 and our service one of the CEOs of a company 0:00:50.040 --> 0:00:52.800 called Support Black Colleges. Okay, you ain't gotta be all 0:00:52.840 --> 0:00:55.640 professional and stuff. Okay, we're like to have fun, but 0:00:55.840 --> 0:00:58.280 you gotta be all of that. Okay, but let's just 0:00:58.360 --> 0:01:01.520 go ahead and get into it because I am familiar 0:01:01.720 --> 0:01:04.240 with you and the brand. Obviously I fell in love 0:01:04.319 --> 0:01:05.600 with the brand of the moment that I met you. 0:01:06.360 --> 0:01:08.840 Funny story, just to kind of break the ice a 0:01:08.920 --> 0:01:12.360 little bit, Corey and I actually met through a scammer. Girl. 0:01:14.720 --> 0:01:18.600 I'm gonna tell y'all. So there was a in Atlanta. 0:01:19.959 --> 0:01:21.640 There was a throw of that later who was going 0:01:21.720 --> 0:01:25.119 around scamming people talking about she was selling Delta Companion 0:01:25.240 --> 0:01:29.320 passes and her and I were actually friends. So she 0:01:30.360 --> 0:01:32.560 she played me okay, just like she played everybody else. 0:01:32.959 --> 0:01:35.880 But she was supposed supposed to be booking a reservation 0:01:36.040 --> 0:01:38.840 for Corey's birthday at the brunch that I was doing 0:01:39.040 --> 0:01:42.080 at the time on Saturdays. And he dems me and 0:01:42.160 --> 0:01:46.280 he was like, hey, our mutual friend almost said her name. 0:01:46.360 --> 0:01:49.520 Our mutual friend was supposed to make your birthday reservation 0:01:49.560 --> 0:01:51.320 at your brunch. I just wanted to check in on it. 0:01:52.040 --> 0:01:54.240 And at that time, the girl was already cut off 0:01:54.680 --> 0:01:56.680 and she hadn't told me anything about him. I had 0:01:56.720 --> 0:01:58.520 no idea who he was. I didn't know I was 0:01:58.560 --> 0:02:00.480 supposed to have a table for him, none of that. 0:02:01.160 --> 0:02:03.920 So made him work out and he came in. I 0:02:04.200 --> 0:02:07.080 made sure that he had a good time. I start 0:02:07.200 --> 0:02:09.880 pumped his ass. I wanted her to see that me 0:02:09.960 --> 0:02:13.360 and this guy that she also played, we're being cool. 0:02:13.600 --> 0:02:16.280 And since then we've actually been like really good friends. 0:02:16.440 --> 0:02:18.840 I called my little brother, and I'm just super inspired 0:02:18.960 --> 0:02:21.440 to see, like what you have done. Your gass has 0:02:21.480 --> 0:02:25.200 been everywhere, Yes, but most recently, you guys have been 0:02:25.240 --> 0:02:29.320 a part of the ny All Start one in Atlanta. 0:02:29.919 --> 0:02:32.440 How the hell did you get to that? And then 0:02:32.520 --> 0:02:34.600 we'll go we'll go back in history a little bit. 0:02:34.639 --> 0:02:36.919 But how did you get to n being all Start? Yeah, 0:02:37.000 --> 0:02:38.720 for sure, I think it's I mean, it's a it's 0:02:38.720 --> 0:02:41.200 a few things, but it starts with Chris Paul. It 0:02:41.280 --> 0:02:43.799 starts with Chris Paul. Chris Paul was a relationship that 0:02:43.840 --> 0:02:46.080 we have been able to build over the past years. 0:02:46.240 --> 0:02:50.239 All the basketball player, Yeah, the basketball player. Uh is 0:02:50.320 --> 0:02:53.280 there another Chris Paul. It's a couple of Chris Paul's, 0:02:53.320 --> 0:02:57.200 but I don't get into that. Yeah, Chris Paul, the 0:02:57.240 --> 0:02:59.639 basketball player. We grew a relationship with him, you know, 0:02:59.680 --> 0:03:02.760 a little while ago. Um, just networking and you know, 0:03:02.919 --> 0:03:04.880 being at the right place at the right time. Um. 0:03:04.960 --> 0:03:06.800 He really liked the merchandise. And a lot of people 0:03:06.840 --> 0:03:09.480 don't know that his family, all of his family went 0:03:09.560 --> 0:03:12.240 to HBC US. So even though he went away for US, 0:03:12.360 --> 0:03:15.040 it's still really close to him because all his family went. 0:03:15.400 --> 0:03:18.120 So we began to build this relationship. It was super organic. 0:03:18.280 --> 0:03:20.400 We were really cool with his stylus at first, and 0:03:20.560 --> 0:03:22.760 we just used to like give him gear merchandise, and 0:03:22.840 --> 0:03:27.320 he started this whole HBCU repping um the tour, but 0:03:27.440 --> 0:03:30.919 he was just highlighting different HBCUs and you know, putting 0:03:30.960 --> 0:03:34.480 on at the basketball game, getting other players involved, and 0:03:34.600 --> 0:03:36.920 so that's kind of how but that is because we 0:03:37.000 --> 0:03:40.360 provided value, because we were people who he saw valuable. 0:03:40.640 --> 0:03:42.640 Then he was like, Hey, the NBA is gonna be 0:03:42.880 --> 0:03:45.280 uh in Atlanta for All Star this year, and y'all 0:03:45.320 --> 0:03:46.520 have to be a part of it because they want 0:03:46.560 --> 0:03:50.280 to highlight HBCUs. And so he connected me with a 0:03:50.440 --> 0:03:53.360 lady named Kelly who works for the NBA, and it 0:03:53.440 --> 0:03:55.600 was actually supposed to be something for the Players Association, 0:03:55.920 --> 0:03:57.960 which is different from the NBA. It's just where the 0:03:58.000 --> 0:04:01.080 players are. It's like their union, sentially their union. And 0:04:01.200 --> 0:04:03.640 so we completed that task I'm talking about like in 0:04:03.720 --> 0:04:05.520 the day. They said they wanted this. We got in 0:04:05.600 --> 0:04:07.320 the day, and so he was like, man, I need 0:04:07.320 --> 0:04:10.280 to do something for All Star too. So it ended up, 0:04:10.560 --> 0:04:12.560 you know, we end up having this conversation and long 0:04:12.680 --> 0:04:15.600 story short, we ended up making these gift boxes for 0:04:15.680 --> 0:04:18.360 all the players, which included a few things. So one 0:04:18.400 --> 0:04:20.760 of the things was a custom candle. So what I 0:04:20.800 --> 0:04:22.920 wanted to do was I wanted to try to put 0:04:22.960 --> 0:04:25.160 on as many black businesses as possible. So I just 0:04:25.240 --> 0:04:28.000 were just my friends that have black businesses that I 0:04:28.120 --> 0:04:30.520 felt like correlated what we were trying to do, and 0:04:30.640 --> 0:04:33.520 I made sure that they were involved. So we have 0:04:33.680 --> 0:04:34.960 these candles that we did, and I thought I have 0:04:35.000 --> 0:04:38.160 another one, but I don't. It was it was a 0:04:38.279 --> 0:04:40.880 candle with a person's name and face on it and 0:04:41.000 --> 0:04:43.280 a basketball on top, so it was like a custom 0:04:43.360 --> 0:04:46.400 candle for every single player. We did these custom hoodies, 0:04:46.440 --> 0:04:48.680 which I had right here. Here's here's my version of 0:04:48.720 --> 0:04:51.280 the hoodie. But we did these custom hoodies. Were on 0:04:51.320 --> 0:04:53.600 the back, it had their name on it, so it 0:04:53.680 --> 0:04:56.640 said James and his number, but then on the side 0:04:56.880 --> 0:05:00.560 and had these sizes that what size is that? So 0:05:00.760 --> 0:05:08.160 this is you can't have, you know. So we did 0:05:08.240 --> 0:05:10.720 these customer Atlanta peach patches, and then we did like 0:05:10.800 --> 0:05:14.480 three point contests, dunk contests, and every player has their 0:05:14.520 --> 0:05:18.320 own individual you know, like patch on it. And so 0:05:18.960 --> 0:05:20.719 I don't know if you all saw, but Yannese actually 0:05:20.720 --> 0:05:22.720 wore his to the game, which was awesome. That's why 0:05:22.760 --> 0:05:24.080 he wanted m v P. I don't know if y'all know, 0:05:24.200 --> 0:05:26.160 but he want MVP. But it was because he had 0:05:26.200 --> 0:05:28.160 our hoodie over before the game, and so it was 0:05:28.200 --> 0:05:31.200 just a really dope yeah, and we just made it 0:05:31.240 --> 0:05:34.120 happen a short time. But it's like when opportunity comes, 0:05:34.200 --> 0:05:35.760 we always make sure we made the most of it. 0:05:35.920 --> 0:05:38.280 So I always live in what we call right now, 0:05:38.400 --> 0:05:40.760 my boy, and Neil always says it right now, no 0:05:41.000 --> 0:05:43.880 opportunity wasted. I don't let any opportunity go by me 0:05:44.240 --> 0:05:46.920 without giving them my best chance to to make it 0:05:47.000 --> 0:05:49.360 succeed because I think that you may never get these 0:05:49.400 --> 0:05:52.760 opportunities again, so it's important to make it up. I 0:05:52.839 --> 0:05:56.359 know the time, manc t usually goes second. I gotta 0:05:56.720 --> 0:05:59.440 cut in real quick. My favorite, and I know you 0:05:59.520 --> 0:06:01.920 guys said at the NBA All Star that was cool. 0:06:02.600 --> 0:06:07.400 My favorite was Dion Samer's Prime Time All the Time, 0:06:08.279 --> 0:06:11.600 your sir and I grew up as Sanders, So like 0:06:11.920 --> 0:06:14.360 just when I saw him wearing it, and I don't know, 0:06:14.520 --> 0:06:17.120 we saw you all, you guys on the TV, shoe 0:06:17.240 --> 0:06:21.120 was like about to cry in the studio. We saw 0:06:21.160 --> 0:06:23.400 you guys on TV. That was dope. But when I've 0:06:23.400 --> 0:06:27.600 seen Prime time Dion Sanders wearing his sweater all the time. 0:06:28.680 --> 0:06:30.240 That just let me know that you guys are on 0:06:30.320 --> 0:06:32.000 another level. But go ahead, O c T. I know 0:06:32.080 --> 0:06:34.480 you had. I know you got something over there. Everybody 0:06:34.520 --> 0:06:37.760 were talking about support black college. It's a whole movement. Um, 0:06:37.800 --> 0:06:40.080 I just want to go back to when you and 0:06:40.160 --> 0:06:44.400 your partner met and Um, what HBCU did you actually 0:06:44.480 --> 0:06:47.600 attend and what was your experience? Like? Yeah, so I 0:06:47.680 --> 0:06:51.000 went to Howard University. Um, the number one HBCU in 0:06:51.080 --> 0:06:54.159 the nation, No matter what anybody else says, Howard University 0:06:54.200 --> 0:06:57.840 has the best homecoming, the best academics, everything. So that's 0:06:57.880 --> 0:06:59.520 where I went, and that's where I actually met my 0:06:59.560 --> 0:07:04.760 business under justin Um, I was throwing parties at at 0:07:04.800 --> 0:07:08.600 how It was a friend who came to one of 0:07:08.640 --> 0:07:13.400 our parties. They were parties, parties like oh no, no, 0:07:14.000 --> 0:07:15.960 So just to give you and I told Sue this 0:07:16.000 --> 0:07:17.360 when I first met her, because you know, I wanted 0:07:17.360 --> 0:07:18.880 to get into the party team in Atlanta. Well I 0:07:18.920 --> 0:07:21.960 thought I wanted to. I wasn't really sure, but we 0:07:22.040 --> 0:07:24.000 were throwing party, we were packing out. I mean, I'm 0:07:24.040 --> 0:07:25.480 sure if you've ever been to c b C. I 0:07:25.640 --> 0:07:28.120 know about park y'all know about Club Love. I mean 0:07:28.160 --> 0:07:30.560 we were putting five thousand people in it a night, 0:07:30.720 --> 0:07:32.520 and so you know, it was one of those things 0:07:32.560 --> 0:07:36.800 where we kind of controlled the college scene. So Georgetown, Howard, 0:07:36.880 --> 0:07:40.280 American Trinity we did that. And so, uh, that's how 0:07:40.320 --> 0:07:42.080 I kind of knew I wanted to be an entrepreneur 0:07:42.280 --> 0:07:44.800 because I like the way it felt when I like 0:07:44.880 --> 0:07:46.640 to go home with money in my hand, like a 0:07:46.760 --> 0:07:49.320 stack of money, and it just felt good to me. 0:07:49.400 --> 0:07:51.680 So I always knew I was kind of entrepreneur. I 0:07:51.760 --> 0:07:54.120 had a guy named Justin what was my business partner. 0:07:54.440 --> 0:07:57.040 One day, I was still on his house party. It 0:07:57.160 --> 0:07:58.760 was pretty crazy. It was like one of those nights 0:07:58.920 --> 0:08:00.800 nothing was going on to be like, let's do a 0:08:00.880 --> 0:08:02.520 house party. The random house party. So we did the 0:08:02.560 --> 0:08:04.800 party and I see this kid, He's just sitting on 0:08:04.880 --> 0:08:07.480 the sidewalk, just like sitting there, like and if he 0:08:07.560 --> 0:08:10.520 ever met Justin you it makes sense now. But he 0:08:10.720 --> 0:08:12.080 was like. I was like, and let me go check 0:08:12.120 --> 0:08:13.840 on this kid. He could have been drunk whatever. I 0:08:13.880 --> 0:08:16.200 didn't really know, but it was my responsibility because it 0:08:16.200 --> 0:08:18.120 was my party to make sure everything was okay. So 0:08:18.240 --> 0:08:19.800 I went and talk to him. He was I'm like, hey, 0:08:20.080 --> 0:08:21.400 you straight what you're doing And he was like, I'm 0:08:21.440 --> 0:08:23.560 just checking out the scenes like I used to parties 0:08:23.560 --> 0:08:25.360 back in Houston. So I just wanted to see, you know, 0:08:25.560 --> 0:08:28.080 who runs and things for plugs all the money and 0:08:28.160 --> 0:08:31.720 something like a freshman like asking these questions. So it 0:08:32.200 --> 0:08:34.559 automatically intrigued me. So we ended up topping up for 0:08:34.559 --> 0:08:36.120 a little I might come and have a good time 0:08:36.400 --> 0:08:38.560 and let's take this conversation on after the party are 0:08:38.679 --> 0:08:41.280 like another time, long story short. He ended up throwing 0:08:41.280 --> 0:08:43.679 parties with us and grew his own legs on his 0:08:43.760 --> 0:08:45.760 own and began to be one of the most popular 0:08:45.800 --> 0:08:48.800 people on campus. And that's kind of how he became partners. 0:08:48.880 --> 0:08:52.200 We we worked really well together. He's more quiet, analytical, 0:08:52.920 --> 0:08:56.280 data driven. I'm more creative, outspoken things like this, and 0:08:56.400 --> 0:08:58.480 so you know, that's kind of how I met him 0:08:58.520 --> 0:09:00.839 and how we're beginning work together. So how did you 0:09:00.920 --> 0:09:05.880 guys go from parties to close? Party name? Tell everybody 0:09:05.960 --> 0:09:17.920 what his party name was? Whole nation, whole nation, And 0:09:18.040 --> 0:09:19.559 just to give y'all like a little like what that 0:09:19.679 --> 0:09:22.520 means is in Houston when you crack on somebody or 0:09:22.559 --> 0:09:24.439 like joking on somebody, it's like you holing them like 0:09:24.600 --> 0:09:27.360 it means you. It's like you don't. And so he 0:09:27.400 --> 0:09:29.920 would say, and then the Nation is like a group 0:09:29.960 --> 0:09:32.240 that they had called the Nation. So he was like 0:09:32.320 --> 0:09:34.199 he basically was really good at roasting people. So I 0:09:34.240 --> 0:09:36.120 whole nation kind of just came out of that. But 0:09:36.360 --> 0:09:39.080 it took a different meaning when college came along, because 0:09:40.080 --> 0:09:45.800 you know, because it did. Now, when I got you, Cory, 0:09:46.320 --> 0:09:49.920 you were still bagging stuff up at the credit at 0:09:49.920 --> 0:09:52.880 the apartment. You know what I'm saying, shop parlet, you 0:09:53.000 --> 0:09:56.360 were still at the department. But now y'all got a 0:09:56.559 --> 0:10:01.160 whole ass huge warehouse that you're actually doing quite a 0:10:01.240 --> 0:10:03.400 few things with. And I'm not I'm not gonna say 0:10:03.400 --> 0:10:05.319 what they are unless you want to share them, you can. 0:10:05.920 --> 0:10:08.640 But how would you say Atlanta really kind of helped 0:10:08.960 --> 0:10:12.760 you guys thrived because it's like once you came here, baby, yeah, 0:10:13.400 --> 0:10:18.720 Atlanta like any any young black entrepreneur, any entrepreneur in general, 0:10:18.840 --> 0:10:20.839 that's that's black, you need to be in Atlanta because 0:10:21.120 --> 0:10:23.719 Atlanta just provide so much opportunity. Um. I think the 0:10:23.840 --> 0:10:27.680 first I actually met Sue, probably the first few weeks 0:10:27.720 --> 0:10:31.160 I was out here, which was super integral to like 0:10:31.400 --> 0:10:33.880 my development in Atlanta. And I always tell you this 0:10:34.040 --> 0:10:36.240 because you know, two things happened to me when I 0:10:36.280 --> 0:10:38.760 came to Leanna. I met Sue and I became a 0:10:38.800 --> 0:10:41.079 member of the gathering Spot. I became a member of 0:10:41.080 --> 0:10:43.400 the gathering spot because some of my guys from Howard 0:10:43.960 --> 0:10:46.280 we're all like members, and they're like, come here, network, 0:10:46.360 --> 0:10:48.600 you can work from here, things like things of that nature. 0:10:48.760 --> 0:10:50.600 And at the time, I was working for the startup 0:10:50.960 --> 0:10:54.319 Bay side of New York um called Airtime that Sean Parker, 0:10:54.400 --> 0:10:57.320 one of the guys who created Facebook with Mark Zuckerberg, 0:10:57.440 --> 0:10:59.079 was a part of. So I was working for him 0:11:00.000 --> 0:11:01.360 and just do a remote work. I didn't have to 0:11:01.400 --> 0:11:03.480 I didn't have to go in anywhere. And so as 0:11:03.559 --> 0:11:05.439 I began to be able to gasp, I begin to 0:11:05.480 --> 0:11:08.120 be more people. And after my birthday, because I think 0:11:08.160 --> 0:11:10.400 I moved there in November and my birthdays in January. 0:11:10.720 --> 0:11:13.000 So after my birthday munch time met Sue. I was 0:11:13.080 --> 0:11:14.880 with her like all the time. And I mean, y'all 0:11:14.920 --> 0:11:16.400 know how to be with Sue. You know everybody in 0:11:16.400 --> 0:11:19.520 the city. And so I was able to meet so 0:11:19.840 --> 0:11:24.160 many different people, and that in turn made my business skyrocket. 0:11:24.240 --> 0:11:26.640 Because what happened was sitting at the bar at the 0:11:26.679 --> 0:11:28.800 Gathers Spart every day doing work. I started meeting people. 0:11:29.120 --> 0:11:31.360 And my first warehouse was with somebody that I met 0:11:31.400 --> 0:11:33.280 sitting at the bar. He said he knew about my 0:11:33.320 --> 0:11:35.400 clothing brand and he had a warehouse that he just 0:11:35.480 --> 0:11:37.200 had too much space in. He was like, hey, bro, 0:11:37.200 --> 0:11:39.120 if you want to take a room in here, feel free. 0:11:39.480 --> 0:11:41.000 And that's kind of how it started. I took a 0:11:41.080 --> 0:11:43.199 room and then we expanded from there and then and 0:11:43.240 --> 0:11:45.599 then it just kind of wait, wait, but wait, what 0:11:45.760 --> 0:11:47.760 was taking work for right? I'm still trying to figure 0:11:47.800 --> 0:11:52.040 out how you went from parties to close? Where was 0:11:52.080 --> 0:11:54.480 the transition at? Yeah, so let me tell you this. 0:11:54.880 --> 0:11:56.920 All my life, I've been an entrepreneur, but I never 0:11:57.000 --> 0:11:59.360 knew what it meant like when you're when you're tem like, 0:11:59.400 --> 0:12:02.120 what does the entre prenewer like? I'm like, you want 0:12:02.160 --> 0:12:04.319 to be a doctor of this, this or this? And 0:12:04.360 --> 0:12:06.199 I always wanted to work in sports. I actually wanted 0:12:06.240 --> 0:12:07.800 to be a sports broadcast, which a lot of people 0:12:07.840 --> 0:12:11.679 don't know. I love basketball, I love sports. But so 0:12:11.840 --> 0:12:13.240 it came from like when I was a child, I 0:12:13.320 --> 0:12:14.720 used to step snacks when they used to take all 0:12:14.760 --> 0:12:17.120 the like they did this whole transition where they took 0:12:17.120 --> 0:12:19.120 all the healthy snacks out of the vendom machines to 0:12:19.200 --> 0:12:21.160 put I mean, all the good snacks and put healthy 0:12:21.160 --> 0:12:23.640 snacks in. And so I basically went to dollar Tree, 0:12:24.120 --> 0:12:25.719 but all of the stuff that it took out, and 0:12:25.760 --> 0:12:27.160 I used to sell it for like to meet sent 0:12:27.200 --> 0:12:29.280 a dollar, and my teachers used to allow it. And 0:12:29.320 --> 0:12:32.160 I used to touch money. When everything I touch money, 0:12:32.440 --> 0:12:34.960 it does something to me. And so I've been an 0:12:35.080 --> 0:12:38.719 entrepreneur all my life. Howard, I was the president of 0:12:38.760 --> 0:12:40.960 the club called North Carolina Club and a few are 0:12:41.040 --> 0:12:43.240 the organizations. And I used to like design and stuff 0:12:43.280 --> 0:12:45.800 for our clubs. But it was just like it wasn't 0:12:45.840 --> 0:12:47.719 like I was. I was just having fun, like you know, 0:12:47.880 --> 0:12:50.720 messing around on the computer. And I designed this one 0:12:50.760 --> 0:12:54.840 baseball jersey that people loved, and so people that weren't 0:12:54.880 --> 0:12:57.840 in my club, we're asking to buy it. And then 0:12:57.920 --> 0:12:59.680 I was like, okay, cool, So I started selling people 0:12:59.679 --> 0:13:01.640 that wasn't in the club. Then another club, which is 0:13:01.679 --> 0:13:03.880 the Texas Club, which Justin was the president of. He 0:13:04.040 --> 0:13:05.720 was like a you make guard stuff. So I made 0:13:05.800 --> 0:13:08.600 that other people wanted to buy it. So I made 0:13:08.640 --> 0:13:10.680 this shirt for the d n B Club DC, marril Lyn, 0:13:10.720 --> 0:13:13.640 Virginia for people who who know, and it was like 0:13:13.960 --> 0:13:16.480 the shape of DC, the shape of Maryland and the 0:13:16.480 --> 0:13:18.880 shape of Virginia, but it said d n D how 0:13:18.920 --> 0:13:21.040 are you University? D ND Club and wile had actually 0:13:21.040 --> 0:13:24.760 got one of those. How I still to this day 0:13:24.880 --> 0:13:26.839 have no clue how while I got it, but when 0:13:26.880 --> 0:13:29.319 I saw the response of it, I was like, hey, 0:13:29.400 --> 0:13:31.800 this is crazy. There's something in clothing. So I just 0:13:31.960 --> 0:13:35.360 made a general Howard shirt. It was like very general 0:13:35.440 --> 0:13:38.400 and regular Howard shirt, and then went crazy. I'm talking 0:13:38.440 --> 0:13:40.600 about like I was like literally getting them printed from 0:13:40.600 --> 0:13:43.640 like a local like T shirt shop, getting taxed because 0:13:43.640 --> 0:13:45.480 I didn't know what I was doing, and I just 0:13:45.559 --> 0:13:47.760 started like realizing there was money to be made, so 0:13:47.800 --> 0:13:50.080 I started working smarter. And so I was like, well, 0:13:50.120 --> 0:13:51.920 if I buy you know, ten of him ahead of time, 0:13:52.160 --> 0:13:54.000 it will cost me this versus buying one by one 0:13:54.040 --> 0:13:56.839 by one. Then my friendsman ants, I mean, and so 0:13:56.880 --> 0:13:59.080 I'm like, I'm just gonna make a general HBC shirt 0:13:59.320 --> 0:14:01.679 And that's kind how it got started was I was like, 0:14:01.720 --> 0:14:04.119 all right, let me just know about this right exactly. 0:14:05.280 --> 0:14:08.800 You explained the log though, explain it. So what we 0:14:08.960 --> 0:14:12.959 did was we tried to integrate. Like Martin Fresh Princes, 0:14:13.000 --> 0:14:15.760 they used to use these colors, the reds, the greens, 0:14:15.960 --> 0:14:19.120 the oranges, all of that, and then these squiggly lines. 0:14:19.120 --> 0:14:21.040 If you look at the Martin like the show Martin 0:14:21.200 --> 0:14:24.280 the Low, they had the squidly and said, we wanted 0:14:24.320 --> 0:14:27.040 to make sure that black was bold because we wanted 0:14:27.120 --> 0:14:29.400 to be a statement black. No matter what you see, 0:14:29.400 --> 0:14:31.440 you're gonna see black. You might not see support, you 0:14:31.560 --> 0:14:33.520 might not see college, but you're gonna see black. And 0:14:33.600 --> 0:14:35.760 we wanted that to be big and bold, and so 0:14:36.160 --> 0:14:38.000 we kind of just added colors, made it like a 0:14:38.080 --> 0:14:42.000 little shield almost, and it was a very simple process, 0:14:42.120 --> 0:14:44.240 Like it wasn't I didn't know it was gonna be 0:14:44.440 --> 0:14:47.640 the stamp that it is today when it wasn't initially created. 0:14:48.000 --> 0:14:55.200 I feel strong when this man or something about the 0:14:55.280 --> 0:14:57.880 shirt that I have on support black Lives. Where did 0:14:57.920 --> 0:15:00.800 this come? So that shirt actually man and that that 0:15:01.440 --> 0:15:04.920 people don't know. That's one of our most profitable products ever. 0:15:05.400 --> 0:15:08.000 And they came with we released at her in twenty 0:15:08.040 --> 0:15:10.960 four hours of making it. So after that everything happened 0:15:11.000 --> 0:15:13.800 with George Floyd Black Lives Matter movement, it was like 0:15:13.920 --> 0:15:17.120 going crazy. So we're like, we're a brand, this is 0:15:17.200 --> 0:15:20.160 our direct audience. How do we support these efforts? How 0:15:20.200 --> 0:15:21.960 do we like be a part of this? You know, 0:15:22.080 --> 0:15:25.160 everybody is not a protester. Everybody wasn't you know doing 0:15:25.280 --> 0:15:27.600 Everybody has their role that they play. So I knew 0:15:27.640 --> 0:15:30.040 that we had an audience on social media that would 0:15:30.080 --> 0:15:32.600 be willing to listen and support something we had to do. 0:15:33.120 --> 0:15:34.760 So what we did was that was the first time 0:15:34.800 --> 0:15:37.240 we had actually ever altered this logo. That's the first 0:15:37.240 --> 0:15:39.120 time we ever did it. And so we wanted to 0:15:39.520 --> 0:15:42.560 change the word collogists two lives because we felt like 0:15:42.640 --> 0:15:46.400 support black lives would be just as powerful. So we 0:15:46.520 --> 0:15:48.320 did that. We did a mock up and on the 0:15:48.400 --> 0:15:50.800 back as a quote from Desmond to two UM. And 0:15:50.920 --> 0:15:53.440 so what we did was we made sure that going 0:15:53.480 --> 0:15:55.120 around soon can you turn around? I need to see 0:15:55.120 --> 0:15:59.560 the quote. Let's see the quote, and it says, basically, 0:15:59.560 --> 0:16:02.480 if you're new was fruelling situation of injustice the hair 0:16:03.200 --> 0:16:09.480 you're part of the problem essentially, So we actually just 0:16:09.640 --> 0:16:11.920 mocked up the shirt. We did a hot quality mock 0:16:12.000 --> 0:16:14.000 up and we did some really cool graphics and we 0:16:14.120 --> 0:16:16.640 we released that shirt within twenty four hours, and we 0:16:16.760 --> 0:16:21.560 made a hundred thousand dollars and literally twenty four hours 0:16:22.040 --> 0:16:24.920 with no shirts, like literally just the mock up. And 0:16:25.000 --> 0:16:27.360 what we did was we donated proceeds, part of the 0:16:27.440 --> 0:16:30.000 proceeds to Black Lives Matter movement and people who were 0:16:30.080 --> 0:16:32.400 doing stuff in the fields, people who were helping people 0:16:32.440 --> 0:16:34.160 get dead out of jail, things of that nature. And 0:16:34.280 --> 0:16:36.760 so we thought that was really important because it showed 0:16:36.800 --> 0:16:38.640 people that we were more than just a clothing brand 0:16:38.920 --> 0:16:41.200 that talks about HBC, but we're really for the culture 0:16:41.480 --> 0:16:43.440 and for our people, Ladies and gentle we're talking to 0:16:43.560 --> 0:16:46.640 Corey Average are about support black colleges. We're gonna take 0:16:46.640 --> 0:16:48.680 a quick break from the Bather Alert Show, but we'll 0:16:48.680 --> 0:16:51.480 be right back with more after this. We'll be right 0:16:51.560 --> 0:16:56.200 back with more of the Baller Alert Show. You're listening 0:16:56.240 --> 0:16:58.640 to a special edition of The Baller Alert Show. What's 0:16:58.640 --> 0:17:01.560 going on is Corey Arangers, CEO support Black colleges And 0:17:01.600 --> 0:17:04.760 I'm sitting here with the ball Alert Show podcast. This 0:17:04.880 --> 0:17:08.040 is an amazing experience. Thank you all. We are still 0:17:08.359 --> 0:17:12.840 sitting with CEO core Are of Support Black Colleges Cord. 0:17:14.400 --> 0:17:17.480 Can we get into the details of the warehouse, because 0:17:17.720 --> 0:17:19.680 the last thing you said was, you know, being a 0:17:19.760 --> 0:17:22.080 part of the culture, of being for the culture. You're 0:17:22.119 --> 0:17:25.520 doing quite a bit with your warehouse that actually extends 0:17:25.840 --> 0:17:28.879 to the culture in more ways than just making clothes 0:17:28.960 --> 0:17:32.359 and shipping them. So, are there any exclusive details you 0:17:32.440 --> 0:17:35.360 want to share with ball Over about what you've got along? Yeah, 0:17:36.440 --> 0:17:38.359 I think I think one thing that's really important is 0:17:38.400 --> 0:17:45.080 miam employ all black style, and so it's mostly HbCO alumni, 0:17:45.160 --> 0:17:47.080 people who went to hbc U. S Um, it's really 0:17:47.080 --> 0:17:48.480 important for us to get back and be able to 0:17:48.520 --> 0:17:50.840 provide jobs to people who look like us in the community. 0:17:51.040 --> 0:17:52.440 So you know, people come with us and say I 0:17:52.520 --> 0:17:54.719 need to make some money. Um. If the interview process 0:17:54.760 --> 0:17:56.399 is honestly not even that hard. Along, it's like, do 0:17:56.480 --> 0:17:58.320 you want to job in the opportunity We're gonna give 0:17:58.320 --> 0:18:00.280 you that chance, no matter what your background is, no 0:18:00.400 --> 0:18:02.480 matter what you've been through. It's all about giving the 0:18:02.480 --> 0:18:05.719 opportunity to people who may not have had an opportunity. So, um, 0:18:05.760 --> 0:18:07.120 that's one thing we're doing the where else, and I'm 0:18:07.119 --> 0:18:10.160 really proud of we're actually in our backspace. We're gonna 0:18:10.400 --> 0:18:13.720 build a basketball court and so everybody knows that we're 0:18:13.720 --> 0:18:15.280 really connected with the NBIA and tapped in with a 0:18:15.320 --> 0:18:18.040 lot of players. So I want to space for players. 0:18:18.160 --> 0:18:20.240 Not only not only we can use obviously for fun 0:18:20.400 --> 0:18:22.920 networking things to that nature. The players can come and 0:18:23.000 --> 0:18:24.840 train on the off season or when they're in town, 0:18:25.160 --> 0:18:27.879 somewhere private that no one knows that they are, that 0:18:27.960 --> 0:18:29.800 they are, and then they also gives us a chance 0:18:29.840 --> 0:18:32.520 to like interview them and give them close and it's 0:18:32.560 --> 0:18:35.640 just an opportunity for us to just you know, expand 0:18:35.680 --> 0:18:39.400 our reach and so definitely wanna tap into that. We're 0:18:39.400 --> 0:18:42.520 also doing a pop up shop. Um actually, Sue, I 0:18:42.560 --> 0:18:45.040 thought Sue about it and gave me this amazing my 0:18:45.119 --> 0:18:49.080 hats to the side. Man. Listen, we're gonna do a 0:18:49.160 --> 0:18:51.080 soft launch first and then we're gonna do a real 0:18:51.200 --> 0:18:54.800 launch today. So so I'll extend that invitation to you all. 0:18:55.160 --> 0:18:56.960 But we're gonna open it up. We're gonna give two 0:18:57.000 --> 0:18:59.280