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Speaker 1: Hello, Welcome to the Bloomberg Business of Sports podcast. We

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Speaker 1: explore some of the big money and shoes in the

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Speaker 1: world of sports. Michael Varn, I'm Scarlet Sam and din

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Speaker 1: Ninian sas hour, we're going to dive into a conversation

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Speaker 1: on sports and tech. The fan experience at ballparks and

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Speaker 1: stadium is a lot different from the way it was

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Speaker 1: years ago, starting with a scoreboard. Here to talk about

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Speaker 1: some of those innovations is Harry Patts. He's general manager

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Speaker 1: of the display division at Samsung. Harry, Welcome to the

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Speaker 1: Bloomberg Business of Sports. Thank you, full It's great to

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Speaker 1: be here. Now tell me how this has been the

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Speaker 1: marriage here for Samsung Electronics and the fan experience. You

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Speaker 1: have to tell me how this came about. It's funny.

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Speaker 1: Simpson has been a digital signage leader. Most people don't

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Speaker 1: think about it. They just see a TV. But if

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Speaker 1: you walk at a store, a train station, and airport,

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Speaker 1: you know, chances are you see a Samsung screen a bar, restaurant. Well,

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Speaker 1: Simson acquired a company called prison View a few years back,

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Speaker 1: and that kind of got us into the sports business.

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Speaker 1: And we've won a few interesting properties over the past

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Speaker 1: few years. Uh, National Football League n b A and

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Speaker 1: more recently Major League Baseball. And it's not just the screen,

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Speaker 1: which I'm happy to tell you about how great they are,

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Speaker 1: but it's really about that fan experience. I hold us

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Speaker 1: to remember when you went to a baseball game, you

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Speaker 1: ordered a hot dog, you said your seat, and that

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Speaker 1: was it. It's a totally different modality for today's fans,

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Speaker 1: and we're hopefully in some ways helping these sports properties

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Speaker 1: really monetized and provide that wonderful fan experience for the

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Speaker 1: next generation of fans. So these partnerships that you've struck

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Speaker 1: with the different leagues, um, they'll really come into fruition

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Speaker 1: in the years to come. Can you give us a

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Speaker 1: sense of what that fan experience will look like? How

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Speaker 1: will fans experience Samsung display in their seats at the ballpark,

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Speaker 1: even at home? So it's interesting, right last year we

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Speaker 1: did our first Major League Baseball deal with the New

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Speaker 1: York Meths here in New York, and the first phase

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Speaker 1: of that was getting the ribbon boards around the stadium,

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Speaker 1: but also putting three hundred l a LCD screen Instinct

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Speaker 1: to Loses TV put their extra profession just plays around

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Speaker 1: the concourse and of course twelve thousand square speed of

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Speaker 1: our LED product. What does that mean. Well, it's not

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Speaker 1: just the scoreboards and the women boys that you see,

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Speaker 1: but it also is anything for when you walk in

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Speaker 1: that Jackie Robinson return to the city field, there's signs

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Speaker 1: that are sort of welcoming you. In the past you

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Speaker 1: would have seen a static lineup card Jeff O'Neil batting

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Speaker 1: second or so Jeff McNeil betting second. Now you see

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Speaker 1: a dynamic LED card changing. So it's a whole more

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Speaker 1: sort of immersive environment. And of course there's sunned to

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Speaker 1: tell you where to go, and soon there will be

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Speaker 1: signed to tell you the ossable sausage line is over here,

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Speaker 1: the operable photo line is there. So does anything from

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Speaker 1: not only merciless visual experience of when you're sitting and

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Speaker 1: cheering the fan the players on, but it's also from

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Speaker 1: when ultimately you will drop to the stadium, you walk in,

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Speaker 1: where to go, how to use your time, where the

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Speaker 1: restrooms are digital size. That's that whole sort of immersive

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Speaker 1: experience to save you time, it's to really help direct

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Speaker 1: your where to go and to make it much more fun. Harry,

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Speaker 1: if you're telling me that I don't have to wait

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Speaker 1: in line for a State Standwich at Labelle's a Yankee stadium.

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Speaker 1: I mean, I'm all in, but but but here's what

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Speaker 1: my question is. You mentioned CD Field. We know Sofi Stadium.

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Speaker 1: You know they've got WiFi six access points. You know

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Speaker 1: these are modern, you know, current newly built stadiums. Talk

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Speaker 1: to me about all those arenas out there that are

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Speaker 1: somewhat antiquated. You know, how does Samsung help them get

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Speaker 1: up to snuff? I mean it's not just easy. I mean, look,

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Speaker 1: I know that you know, any flat space, any wall

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Speaker 1: is a canvas for digital signage. But talk to me

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Speaker 1: about you know, how much more or less difficult it

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Speaker 1: is for you to kind of work with with with

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Speaker 1: partners such as that. Sure, it's interesting, so it's so far.

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Speaker 1: It's obviously a beautiful cathedral of sports. It's new, it's wonderful.

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Speaker 1: We've built our Infinity screen, you know, two point two

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Speaker 1: billion pounds and seventy square feet. But people forget State

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Speaker 1: Field has been around since two thousand nine. And you

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Speaker 1: might say, well, that's relatively recent, you know, in terms

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Speaker 1: of stadium architecture outside of places like um Sandway Park

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Speaker 1: in the Chicago Cubs Wrigley Field. It's actually somewhat you know,

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Speaker 1: dated or was, so we actually walk the property with

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Speaker 1: the Mets organization figures where we could use screens to

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Speaker 1: enhance the fan experience. But also strategically, we had a

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Speaker 1: vision from what is that experience from when the fan

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Speaker 1: drives to the ballpark or takes the subway or public

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Speaker 1: transportation to when they leave. How can they experience a

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Speaker 1: different way. Let's face it, we're all busy now, so

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Speaker 1: getting a fan off his or her couch to come

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Speaker 1: to the stadium is a pretty daunting task. It's got

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Speaker 1: to be, honestly, the excellence on the field, but it's

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Speaker 1: to be that experience. So you know, we retro fitted

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Speaker 1: um the Mets Stadium. We are working with the Houston

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Speaker 1: Astros for a minute made park and that will uh

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Speaker 1: add some scoreboards and some technology for the beginning of

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Speaker 1: the beginning of the opening day for this year. And

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Speaker 1: even I sort of point out too with city fields.

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Speaker 1: What's interesting too is we worked with the Mets to

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Speaker 1: put led behind home plate that's actually for the fan

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Speaker 1: at home so they could see better some of the

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Speaker 1: signs and so forth. So there's interesting things that's that

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Speaker 1: experience on the field, but also was for the stand

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Speaker 1: at home. Some of this technology kind of helps them

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Speaker 1: enjoy the game a little bit better too. Yeah, old

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Speaker 1: man Bar remembers when he used to go to Michigan

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Speaker 1: and Trumbull the old Tiger Stadium and he was a

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Speaker 1: little boy, and he's in the stands, and I remember

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Speaker 1: now Tiger Stadium, folks, and everybody remembers that. Who knows

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Speaker 1: from Detroit. You had the column, so you had the

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Speaker 1: squint to see Willie Horton not there on the field

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Speaker 1: and it but you still loved it because we didn't

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Speaker 1: have anything better than that. If you really wanted to

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Speaker 1: go high tech, you would take a Zenith transistor radio

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Speaker 1: put it to your ear. All I'm telling you, I'm

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Speaker 1: reminiscing now. That is all right. Old man Bar just

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Speaker 1: went down and you kids don't know nothing about walking

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Speaker 1: to school, you know. Anyway, Uh now, the day I

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Speaker 1: remember the white headphone with that went in one year,

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Speaker 1: and the static on those transistor radios. Obviously we've got

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Speaker 1: stereo now. And it is interesting too. Verse sport like baseball, right,

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Speaker 1: and even football football. Of course, many folks are into

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Speaker 1: fantasy football and those statistics and having that at the

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Speaker 1: game where they can stay in not just for the

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Speaker 1: game they're watching, but the player is really important. Baseball

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Speaker 1: is a sport that is deeply a little analytical, and

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Speaker 1: there's all these new metrics war and you know, so

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Speaker 1: forth like that, um with the screens and with the

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Speaker 1: information at the ballpark that allows fans to really keep

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Speaker 1: up and understand what's happening in a very analytical way.

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Speaker 1: And also the power of these signs with our software

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Speaker 1: together content management. You know, if a pet Alonso hits

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Speaker 1: a home run that's say it's hundredth home run of

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Speaker 1: the season, or actually hundredth home run of his career,

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Speaker 1: there can be special magical moments, or a brand can

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Speaker 1: even do a digital takeover every screen, not just the scoreboard,

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Speaker 1: the ribbon boards, the displays around the stadium. So again

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Speaker 1: it's it's like going to a Broadway show every night,

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Speaker 1: that kind of scale for the fans were attending these games.

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Speaker 1: You know. One thing, um, of course, that people are

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Speaker 1: know Samsung for is that it's a supplier to some

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Speaker 1: of the biggest technology companies. I'm thinking here for Apple

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Speaker 1: for instance. Uh, all of our iPhones, many of them

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Speaker 1: are supplied by UH Samsung screens, which people may not realize.

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Speaker 1: Bloomberg is now reporting that Apple is planning to use

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Speaker 1: its own custom displays for its mobile devices as early

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Speaker 1: as looking to bring its supply chain in house. I

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Speaker 1: wonder how much that folds in UH, Harry, with what

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Speaker 1: Samsung is doing in terms of increasing its UH strategy

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Speaker 1: to really infiltrate the sports market. Yeah, I'm not I'm

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Speaker 1: not sure. I mean, I can't really comment on, you know,

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Speaker 1: Apple's plans. What I would say is that Samsung, of course,

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Speaker 1: is you know, in the TV leader for a long time.

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Speaker 1: We've been a digital signings leader, a mobile leader for

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Speaker 1: a long time, but particularly as we go into business

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Speaker 1: to business and sports. You know, Samsung is one of

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Speaker 1: the largest R and D spenders in the world and

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Speaker 1: the number five brands according to Inner Brands. It's not

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Speaker 1: so much of marketing partnership. It's about showing the sports entities.

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Speaker 1: We can be that technological backbone, and I think there's

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Speaker 1: very few companies who can do what we do. There

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Speaker 1: are other companies that can make great screens, but we've

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Speaker 1: got the screens, we've got the software, the professional services,

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Speaker 1: and we've got this wonderful portfolio of appliances, mobile devices,

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Speaker 1: networking technology and of course are powerful screen. So for us,

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Speaker 1: these are like having a great showcase for all things

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Speaker 1: Samsung really for that fan experience, but also if you

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Speaker 1: think about it, for the teams themselves, UM, they're looking

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Speaker 1: for additional ways to monetize that ballpark experience beyond say

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Speaker 1: hot dogs and shirts. You know, with some of the

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Speaker 1: offerings in the way our screens can work for advertising

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Speaker 1: times as opposed to a sponsor giving say a stack

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Speaker 1: screen for this year, they can have used that um

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Speaker 1: in different time slices and have someone sponsoring inning happen inning.

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Speaker 1: It's kind of a very different modality for us where

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Speaker 1: we can provide this portfolio solutions to sports teams, we

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Speaker 1: don't think anybody else can rival. Harry Pats, Junior with

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Speaker 1: Samsung Electronics, Thank you so much for joining the Bloomberg

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Speaker 1: Business of Sports. Thank you so much for your time.

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Speaker 1: Harry Batts, Junior General Manager, Display Division at Samsung. Thank

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Speaker 1: you so much for joining us on the Bloomberg Business

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Speaker 1: of Sports. This has been the Bloomberg Business of Sports

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Speaker 1: podcast where we explore some of the big money issues

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Speaker 1: in the world of Sports on Michael Barr along with

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Speaker 1: Scarlett Foo and Damien Sassaur. Hey, you can catch our

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Speaker 1: podcast every Monday, Wednesday and Thursday on all your podcast

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Speaker 1: platforms right here on Bloomberg Business of Sports and Bloomberg

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Speaker 1: Radio