1 00:00:00,080 --> 00:00:03,520 Speaker 1: Yes, Sebastian maxisine here with me in the studio. Let's 2 00:00:03,520 --> 00:00:07,960 Speaker 1: talk about electric demand. BMW was really a pioneer in 3 00:00:08,000 --> 00:00:10,040 Speaker 1: the electric space with the I three and the I 4 00:00:10,240 --> 00:00:13,480 Speaker 1: eight years ago, and now you've just released the I five. 5 00:00:13,800 --> 00:00:15,000 Speaker 2: I was lucky enough. 6 00:00:14,880 --> 00:00:16,320 Speaker 1: To spend some time in the I seven, so you've 7 00:00:16,360 --> 00:00:20,320 Speaker 1: got a huge palette of offerings. How's the demand look 8 00:00:20,400 --> 00:00:20,600 Speaker 1: to you? 9 00:00:21,000 --> 00:00:23,720 Speaker 2: First of all, thanks for having me, Matt. The demand 10 00:00:23,800 --> 00:00:27,280 Speaker 2: is looking very strong. This is a process, I would 11 00:00:27,320 --> 00:00:29,200 Speaker 2: say where we are in and that's not a process 12 00:00:29,200 --> 00:00:31,640 Speaker 2: from twenty two to twenty three or from twenty three 13 00:00:31,640 --> 00:00:35,199 Speaker 2: to twenty four. This is a longer term transition and 14 00:00:36,040 --> 00:00:38,040 Speaker 2: we are very happy with the place we are. We 15 00:00:38,120 --> 00:00:42,440 Speaker 2: now have four different vehicles which we offer in the marketplace, 16 00:00:42,479 --> 00:00:45,360 Speaker 2: I four, I five, and I seven, so all the 17 00:00:45,440 --> 00:00:49,519 Speaker 2: main segments, and we see growth in those segments and 18 00:00:49,840 --> 00:00:52,839 Speaker 2: we think we have a strong product offer which customers appreciate. 19 00:00:52,960 --> 00:00:55,640 Speaker 1: One of the interesting things I saw is that you 20 00:00:55,760 --> 00:00:59,320 Speaker 1: had a jump in sales for sedans and a drop 21 00:00:59,360 --> 00:01:02,319 Speaker 1: in sales SUVs, and for most carmakers, I would think 22 00:01:02,320 --> 00:01:04,720 Speaker 1: that's very strange. But your electric offering is for the 23 00:01:04,720 --> 00:01:07,800 Speaker 1: most part with the accepting the I X right is 24 00:01:07,840 --> 00:01:09,640 Speaker 1: in the sedan space. Is that part of the reason 25 00:01:09,680 --> 00:01:12,600 Speaker 1: that you're selling more, you know, cars than trucks. 26 00:01:12,840 --> 00:01:16,400 Speaker 2: That is part of which is fueling this this trend. Also, 27 00:01:16,480 --> 00:01:20,240 Speaker 2: our trucks are very sought after from global markets, so 28 00:01:20,280 --> 00:01:22,480 Speaker 2: we always have to be a bit in a battle 29 00:01:22,520 --> 00:01:25,280 Speaker 2: with other markets where the vehicles go. The I four 30 00:01:25,640 --> 00:01:27,760 Speaker 2: has been very strong this year for the full year 31 00:01:27,800 --> 00:01:30,959 Speaker 2: available and that definitely also builds on the on the 32 00:01:31,000 --> 00:01:34,200 Speaker 2: demand on the siddan side, But the suv segment or 33 00:01:34,200 --> 00:01:38,080 Speaker 2: in our case sports activity vehicles SAV stays very strong 34 00:01:38,120 --> 00:01:40,480 Speaker 2: this year as well. X three, X five and X 35 00:01:40,480 --> 00:01:42,119 Speaker 2: seven mainly, and you. 36 00:01:42,120 --> 00:01:46,360 Speaker 1: Produce all those mainly all those here in Spartanburg. Is 37 00:01:46,360 --> 00:01:49,280 Speaker 1: there any plan to move some of that production back 38 00:01:49,320 --> 00:01:52,120 Speaker 1: to Germany? I saw recently the Mercedes, for example, is 39 00:01:52,160 --> 00:01:56,080 Speaker 1: moving production of the EQUS back back to Germany, and 40 00:01:56,120 --> 00:01:57,640 Speaker 1: I thought maybe you could do the same with the 41 00:01:57,760 --> 00:01:59,720 Speaker 1: X seven and backfill it with X five demand. 42 00:02:00,000 --> 00:02:03,280 Speaker 2: There's no plan to do that. Spartanburg is our main 43 00:02:03,360 --> 00:02:06,720 Speaker 2: stake here is over half of our business for the 44 00:02:06,800 --> 00:02:10,760 Speaker 2: US market, which we produce in South Carolina, and we 45 00:02:10,880 --> 00:02:14,720 Speaker 2: will rather invest further for future generations of those vehicles, 46 00:02:14,720 --> 00:02:18,480 Speaker 2: So no plan to relocate those production cars. 47 00:02:18,560 --> 00:02:20,240 Speaker 1: Yeah. I mean a lot of people don't know, but 48 00:02:20,400 --> 00:02:24,160 Speaker 1: you are the biggest export or automotive exporter in the country. 49 00:02:24,400 --> 00:02:28,079 Speaker 1: Nobody exports more auto product than BMW. You're going to 50 00:02:28,160 --> 00:02:30,320 Speaker 1: be building a lot more electric vehicles here, at least 51 00:02:30,680 --> 00:02:33,000 Speaker 1: that's what you've said previously. Do you still plan to 52 00:02:33,160 --> 00:02:35,920 Speaker 1: make six electric Folly electric vehicles in the US by 53 00:02:35,960 --> 00:02:36,720 Speaker 1: the end of the decade. 54 00:02:36,919 --> 00:02:42,680 Speaker 2: Absolutely. We have done this investment decision about a year ago, 55 00:02:42,760 --> 00:02:45,359 Speaker 2: when we announced it in November of twenty twenty two 56 00:02:45,760 --> 00:02:49,480 Speaker 2: in Spartanburg, and that is the plan. It's a well 57 00:02:49,520 --> 00:02:51,720 Speaker 2: analyzed and thought out plan, and this is where we 58 00:02:51,760 --> 00:02:54,160 Speaker 2: want to stick to and we will stick to. And suddenly, 59 00:02:54,480 --> 00:02:58,440 Speaker 2: currently sorry, the working is happening on the grounds where 60 00:02:58,840 --> 00:03:02,880 Speaker 2: additional facilities are being put up and we will obviously 61 00:03:02,960 --> 00:03:07,000 Speaker 2: use them. Now there's one interesting additional point to this. 62 00:03:07,400 --> 00:03:10,919 Speaker 2: We have a very flexible production structure, so we build 63 00:03:11,280 --> 00:03:15,720 Speaker 2: electric vehicles and non electric variants of the same vehicle 64 00:03:15,840 --> 00:03:18,640 Speaker 2: on the same line. So this is where we think, 65 00:03:18,680 --> 00:03:22,800 Speaker 2: with the approach to open technologies, have a good flexibility 66 00:03:22,800 --> 00:03:23,400 Speaker 2: in the system. 67 00:03:23,480 --> 00:03:26,440 Speaker 1: I'm just trying to engauge your commitment to electric vehicles 68 00:03:26,440 --> 00:03:29,200 Speaker 1: since there's been so much talk about you know, maybe 69 00:03:29,240 --> 00:03:32,959 Speaker 1: demand isn't quite as strong as people had expected. A 70 00:03:33,000 --> 00:03:36,200 Speaker 1: lot of automakers are pulling back on their investment plans. 71 00:03:36,280 --> 00:03:37,680 Speaker 1: What does it look like at BMW? 72 00:03:38,160 --> 00:03:40,680 Speaker 2: I think we have to be careful how we interpret 73 00:03:40,760 --> 00:03:44,440 Speaker 2: that information. One thing is is there a growing market 74 00:03:44,520 --> 00:03:48,680 Speaker 2: for electric vehicles one hundred percent? Yes? Is the growth 75 00:03:49,040 --> 00:03:51,920 Speaker 2: on the exact same level as maybe some experts have 76 00:03:52,080 --> 00:03:55,080 Speaker 2: estimated a year ago or six months ago. Maybe not? 77 00:03:55,280 --> 00:03:58,000 Speaker 2: So that is for me I think the important part 78 00:03:58,120 --> 00:04:01,480 Speaker 2: what is the gradient of that growth? Will there be 79 00:04:01,560 --> 00:04:04,240 Speaker 2: growth for better electric vehicles? Absolutely? 80 00:04:04,560 --> 00:04:08,680 Speaker 1: So. You have currently like twelve percent of your total 81 00:04:08,760 --> 00:04:11,400 Speaker 1: sales are all electric, and if you add in plug 82 00:04:11,480 --> 00:04:15,400 Speaker 1: in hybrids you're getting forts twenty towards twenty percent. Do 83 00:04:15,440 --> 00:04:18,000 Speaker 1: you expect that to continue to rise into twenty four 84 00:04:18,120 --> 00:04:18,680 Speaker 1: twenty five? 85 00:04:18,920 --> 00:04:22,400 Speaker 2: Yes, we plan on a higher share of better electric 86 00:04:22,480 --> 00:04:26,240 Speaker 2: vehicles sales in twenty twenty four. I cannot talk today 87 00:04:26,279 --> 00:04:30,560 Speaker 2: about those exact numbers, but definitely we see a higher 88 00:04:30,600 --> 00:04:33,040 Speaker 2: share in twenty twenty four, and we think we will 89 00:04:33,080 --> 00:04:36,159 Speaker 2: see an even higher share again in the twenty twenty 90 00:04:36,160 --> 00:04:36,840 Speaker 2: five as well. 91 00:04:37,240 --> 00:04:41,120 Speaker 1: What about the production facilities here. I mean BMW is 92 00:04:41,120 --> 00:04:46,040 Speaker 1: one of the first international luxury car makers to come. 93 00:04:46,360 --> 00:04:48,760 Speaker 1: I think it was the early nineties that you first 94 00:04:48,760 --> 00:04:51,640 Speaker 1: put up your plant in Spartanburg. But it's not union. 95 00:04:51,960 --> 00:04:54,919 Speaker 1: And now that we've seen this drama unfold the UAW 96 00:04:55,000 --> 00:04:57,920 Speaker 1: getting their contracts with the big three American automakers, are 97 00:04:57,960 --> 00:04:58,960 Speaker 1: they coming to your shop? 98 00:04:59,000 --> 00:04:59,760 Speaker 2: Have they called you. 99 00:04:59,720 --> 00:05:00,000 Speaker 1: Up the. 100 00:05:01,440 --> 00:05:03,479 Speaker 2: So, first of all, they would probably not call me 101 00:05:03,640 --> 00:05:06,120 Speaker 2: up because I have a very esteemed colleague down in 102 00:05:06,200 --> 00:05:11,000 Speaker 2: Spartanburg who is running BMW manufacturing down there, so they 103 00:05:11,040 --> 00:05:13,719 Speaker 2: will take care of this topic. But from my point 104 00:05:13,760 --> 00:05:16,680 Speaker 2: of view, we have a huge success story down there, 105 00:05:16,720 --> 00:05:19,280 Speaker 2: as you just mentioned, it started in ninety four ninety five. 106 00:05:19,760 --> 00:05:23,839 Speaker 2: And you know, you need good employees, You need good 107 00:05:23,880 --> 00:05:26,720 Speaker 2: talent to grow the business and to build excellent ultimate 108 00:05:26,800 --> 00:05:29,800 Speaker 2: driving machines. And I think we treat our employees the 109 00:05:29,880 --> 00:05:30,280 Speaker 2: right way. 110 00:05:30,760 --> 00:05:33,800 Speaker 1: So, but you don't expect the union to make approaches 111 00:05:33,880 --> 00:05:35,640 Speaker 1: or you don't expect those to be successful. 112 00:05:36,000 --> 00:05:39,479 Speaker 2: I cannot judge what the union will or will not 113 00:05:39,600 --> 00:05:42,080 Speaker 2: do and in which way. But as I said, I 114 00:05:42,080 --> 00:05:44,479 Speaker 2: think we have a great relationship with all our employees 115 00:05:44,560 --> 00:05:47,560 Speaker 2: and we are planning for success in the future as well. 116 00:05:47,680 --> 00:05:49,880 Speaker 1: All right, I just want to ask also about something 117 00:05:49,920 --> 00:05:51,880 Speaker 1: that's a little bit quirky, but a lot of car 118 00:05:51,920 --> 00:05:56,040 Speaker 1: lovers will understand the importance. You recently put manual transmission 119 00:05:56,080 --> 00:05:58,160 Speaker 1: in the Z four, that's right, which you know a 120 00:05:58,200 --> 00:06:00,960 Speaker 1: lot of people are worried that manuals, well are aficionados 121 00:06:01,000 --> 00:06:02,760 Speaker 1: are worried that manuals will die. But the take rate 122 00:06:02,800 --> 00:06:06,200 Speaker 1: has been fairly high for that car's kind of twin 123 00:06:06,520 --> 00:06:10,400 Speaker 1: the Toyota Supra. How do you expect the manual version 124 00:06:10,440 --> 00:06:10,800 Speaker 1: to sell? 125 00:06:11,240 --> 00:06:14,240 Speaker 2: From the early chatter you hear in the market, I 126 00:06:14,279 --> 00:06:17,000 Speaker 2: think there will be a lot of officionados who who 127 00:06:17,040 --> 00:06:20,240 Speaker 2: want to go with the manual transmission. It is still 128 00:06:20,440 --> 00:06:22,800 Speaker 2: how a lot of us, at least my generation, have 129 00:06:22,920 --> 00:06:27,880 Speaker 2: actually learned to drive a car, and it definitely has 130 00:06:27,960 --> 00:06:31,240 Speaker 2: this additional feeling of really be in control of your car. 131 00:06:31,600 --> 00:06:34,719 Speaker 2: At the same time, when you drive long distances or 132 00:06:34,720 --> 00:06:37,920 Speaker 2: when you drive in inner city traffic, you also get 133 00:06:37,960 --> 00:06:43,360 Speaker 2: to appreciate all the advantages of a of an automatic transmission. 134 00:06:43,400 --> 00:06:46,800 Speaker 2: But the first feedback on that vehicle is very positive. 135 00:06:46,880 --> 00:06:49,919 Speaker 1: I'm a huge fan of obviously the stick shift, but 136 00:06:50,000 --> 00:06:52,920 Speaker 1: I also love sometimes the cars take over for me. 137 00:06:53,560 --> 00:06:55,680 Speaker 1: I think a five Series was the first time I 138 00:06:55,720 --> 00:06:57,400 Speaker 1: was ever in a car that, you know, I could 139 00:06:57,400 --> 00:06:59,880 Speaker 1: take my hands off the wheel and it stayed on 140 00:06:59,880 --> 00:07:02,400 Speaker 1: the autobon. I was in Germany at the time. How 141 00:07:02,440 --> 00:07:03,680 Speaker 1: long do you think it's going to be until we 142 00:07:03,720 --> 00:07:07,000 Speaker 1: get to self driving cars, I mean fully automated self 143 00:07:07,040 --> 00:07:07,719 Speaker 1: driving cars. 144 00:07:08,160 --> 00:07:10,200 Speaker 2: I would like to focus on what we offer today, 145 00:07:10,480 --> 00:07:13,720 Speaker 2: because we don't offer that only on the Autobahn in Germany. 146 00:07:13,760 --> 00:07:17,720 Speaker 2: We offer that on the highway of the United States. Actually, 147 00:07:17,920 --> 00:07:20,920 Speaker 2: yesterday I drove home in my I seven and I 148 00:07:21,000 --> 00:07:24,320 Speaker 2: absolutely enjoy that function because we call it ice on 149 00:07:24,400 --> 00:07:26,800 Speaker 2: the road, hence off the wheel, you stay in charge. 150 00:07:26,840 --> 00:07:30,160 Speaker 2: It's not fully automated driving. You have to be able 151 00:07:30,200 --> 00:07:33,680 Speaker 2: to take over in any moment. But it's unbelievable how 152 00:07:33,760 --> 00:07:37,120 Speaker 2: much more relaxing a driving is if the cards are 153 00:07:37,160 --> 00:07:41,320 Speaker 2: certain things for you. And this technology will advance further 154 00:07:41,440 --> 00:07:44,960 Speaker 2: and we will see over the years how it really develops, 155 00:07:45,000 --> 00:07:48,760 Speaker 2: but it's definitely a great feature already today in the market. 156 00:07:48,920 --> 00:07:49,240 Speaker 2: All right. 157 00:07:49,360 --> 00:07:51,080 Speaker 1: My colleague, by the way, Hannah Elliott, has a great 158 00:07:51,080 --> 00:07:53,240 Speaker 1: review of the I seven on the Bloomberg Terminal. Today 159 00:07:53,280 --> 00:07:56,000 Speaker 1: it's an absolute battleship. Sebastian, thanks so much for joining us. 160 00:07:56,000 --> 00:07:59,680 Speaker 1: Sebastian Mackinson there from BMW. He's the North American CEO