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Speaker 1: Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 5: the big money issues in the world of sports.

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Speaker 4: I'm Michael Watch and I'm Bensa Perdomo. Damian Sas Hour

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Speaker 4: is out this week.

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Speaker 5: Coming up today, we will talk about hockey and the

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Speaker 5: momentum from the Winter Olympics, as well as how the

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Speaker 5: Olympics impact youth sports. That is straight ahead on the

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Speaker 5: Bloomberg Business of Sports. But first we have a sensitive

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Speaker 5: situation in Mexico. A top cartail leader was killed last

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Speaker 5: week in the raid carried out by Mexican forces.

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Speaker 4: The show of force calls into question the nation's security

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Speaker 4: just ahead of hosting the World Cup in Guadalajara. Bloomberg's

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Speaker 4: Gonzales Soto joins us from Mexico City to give us

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Speaker 4: a report of the situation.

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Speaker 5: Gonzalo Soto welcomed. This is a topic that well, many

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Speaker 5: soccer fans are concerned about. Mexican officials are rushing to

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Speaker 5: keep Guadalajara as the World Cup host and this is

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Speaker 5: in part because of the killing of Mexico's most powerful

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Speaker 5: drug cartel leader, and it triggered citywide unrest. Can you

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Speaker 5: tell us more about I guess what the mood is

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Speaker 5: right now in Mexico about the World Cup as Guadalajara

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Speaker 5: tries to host this.

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Speaker 6: Yeah, sure, thank you for having me. I mean, as

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Speaker 6: you all said, Mexican officials basically rushed to guarantee FIFA

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Speaker 6: since Sunday that security was sufficient for what Alajada to

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Speaker 6: maintain the status as a World Cup hosted this summer.

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Speaker 6: The killing of al Mancho, this powerful drug king pin

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Speaker 6: really disrupted the country. We're talking about the Haliskon New

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Speaker 6: Generation cartel, which is probably the most powerful druck hotel.

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Speaker 2: In the world.

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Speaker 6: So basically they set a place several worldloos. They they

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Speaker 6: just burned hundreds of cars vehicles across the state in Kalisko,

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Speaker 6: wh Alahadi's capital and other states in the country. But

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Speaker 6: most importantly, several of these roadblocks and a lot of

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Speaker 6: this violence happened very close to where Akron Stadium, the

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Speaker 6: stadium World Cup is scheduled to happen next summer. Many

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Speaker 6: of us occur less than a mile from that from

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Speaker 6: that place. Therefore, FIFA was concerned and local policy makers

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Speaker 6: and several of the organizers held conversations with FIFA to

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Speaker 6: confirm that security conditions will be met and that the vote,

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Speaker 6: the teams and visitors that come to the workup will

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Speaker 6: be safe. Of course, there's a lot of tension. The

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Speaker 6: President Mexico, Claudia Schambaum repeated that what had is ready,

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Speaker 6: that there is absolutely no threat, that everything is going

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Speaker 6: to be fine. But of course, after Sunday's image, several

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Speaker 6: of Sunday's images, this this looks like a something that

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Speaker 6: a lot of people is putting.

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Speaker 4: In doubt and amiss this, I mean, how how do

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Speaker 4: officials make sure that FIFA feels comfortable and that that

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Speaker 4: teams are going to feel comfortable. Obviously, there already has

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Speaker 4: to be security, you know, measures in place for cities

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Speaker 4: to host the tournament, but are they asking for more security,

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Speaker 4: you know, because of the situation.

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Speaker 6: I think the best example happened Wednesday evening when Mexico

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Speaker 6: Mexico's national team faced Island. It was a according to

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Speaker 6: several reports, it was a complete security zone and there

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Speaker 6: were an army personnel, national Guard personnel, local police, state

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Speaker 6: police were stationed in in the area surrounding the Corricudo

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Speaker 6: Stadium in Gretta where the game took place. Some blockads

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Speaker 6: happened near the city of Greeta where the game happened

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Speaker 6: on Wednesday evening, not really in the city. But again

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Speaker 6: I think it was the first test, you know, very

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Speaker 6: very recent, not not too far from the date of

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Speaker 6: the killing of Amentia. Therefore, it was like a big

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Speaker 6: test for the local authorities and for local organizers of

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Speaker 6: the tournament. They have been reassuring over and over to

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Speaker 6: FIFA that things are going to be fine, and one

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Speaker 6: side of relief that local organizers got one us Wednesday

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Speaker 6: afternoon when Jenny and Fantina. Of course, the president of

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Speaker 6: FIFA declared from Colombia that he was, you know, it

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Speaker 6: was calm, that he trusted that things were going to

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Speaker 6: go smoothly. But of course, I mean, he can't say otherwise.

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Speaker 5: Right now, right we're talking with Bloomberg's own Gonzalo Soto,

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Speaker 5: and we're talking about Mexico and the World Cup. And unfortunately,

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Speaker 5: there have been many stories, and I have been reporting

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Speaker 5: on it throughout the several days of American tours, and

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Speaker 5: I'm going to take Portavarta as an example, who were

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Speaker 5: stuck in their rooms and they in fact, they didn't

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Speaker 5: want to leave because there was all the violence going on.

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Speaker 5: I think most of them now were able to get

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Speaker 5: out of Mexico. What is going to be the problem

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Speaker 5: if Americans want to visit Mexico to see the World Cup.

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Speaker 6: There's a lot of concern, of course, about what's going

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Speaker 6: to happen during the tournament. As I said, Mexican authorities

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Speaker 6: have really gone out of their way to reassure visitors

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Speaker 6: that this is going to be a safe tournament, that

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Speaker 6: they can come to Mexico and you know, face absolutely

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Speaker 6: no risk. That's exactly what the president said. She said,

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Speaker 6: there is no risk, none, She reassured, you know, to

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Speaker 6: a follow up question about visitors safety. But you know,

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Speaker 6: she said also that Mexico's fully preport to hold the tournament,

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Speaker 6: to host the event, to guarantee the security. There are

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Speaker 6: a lot of military personnel right now in the city

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Speaker 6: and in the state in general. Knowing that, of course,

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Speaker 6: you know a lot of visitors not only from the States,

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Speaker 6: but from Europe and from South America, from you know,

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Speaker 6: all over the world. Are not just going to visit Well, Ajada,

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Speaker 6: they will probably have two Porto Bayata. Some of the

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Speaker 6: initial reports of roadblocks happened, and I think some of

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Speaker 6: the most dramatic scenes, you know, those photographs where you

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Speaker 6: can see the beautiful beaches and the city of course

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Speaker 6: several places with these roadblocks and all these fires and

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Speaker 6: the smoke. So, I mean, it's a huge contrast. President

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Speaker 6: Shameebaum for example, invited to her daily press conference, but

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Speaker 6: the Secretary of Tourism because and she basically laid out,

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Speaker 6: like come visit, like there is no problem. You can

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Speaker 6: eat you can have fun, You can have a lot

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Speaker 6: of great experiences here in the country. But I think

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Speaker 6: the mood right now, not only among experts and not

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Speaker 6: only among visitors, but also with some of the local

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Speaker 6: population is, yeah, we're having second thoughts about this tournament happening,

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Speaker 6: you know, with absolut safety.

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Speaker 1: Yeah, it's interesting too.

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Speaker 4: Obviously beyond the you know, pride that a place has

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Speaker 4: for hosting the World Cup, it really is all about

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Speaker 4: economic impact. So is there any concern about that if

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Speaker 4: tourists start to reconsider their stance on going to a

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Speaker 4: certain place in Mexico to see the games or whatever,

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Speaker 4: is there any concern that the economic impact might jop The.

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Speaker 6: Mexican government is expecting five point five million visitors during

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Speaker 6: twenty twenty six, mostly during the World Cup. That is,

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Speaker 6: that would be basically a record number. Therefore, yes, there

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Speaker 6: is there could be a potential economic impact if there

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Speaker 6: is a cancelation of one of those whole cities, particularly

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Speaker 6: in guad Alajara. I mean, so far, several analysts have

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Speaker 6: ruled out this possibility as the government, you know, could

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Speaker 6: succeed in containing some of the violence before begins. But

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Speaker 6: then again, if things do not improve markedly. You could

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Speaker 6: start seeing a lot of cancelations for visitors or you know,

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Speaker 6: FIFA having second thoughts about keeping guad Alajada as a

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Speaker 6: host city. I think another big test or the biggest

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Speaker 6: test for Anahada in the upcoming weeks is the playoff

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Speaker 6: games for the World Cup. Let's let's remember that Congo,

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Speaker 6: Jamaica and New Caledonia have to plaguing with Allahada. Those

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Speaker 6: games have not been canceled yet, and they have to

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Speaker 6: come to Mexico. They have to play in with Alahada,

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Speaker 6: and they have to you know, the Mexican government, the

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Speaker 6: Mexican authorities have to lay out a security plan that

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Speaker 6: keeps FIFA calm, that that reassures visitors and soccer fans

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Speaker 6: that this is going to be a safe tournament for them.

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Speaker 4: You know, we are about one hundred days out from

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Speaker 4: the tournament. Do you think that that's enough time for

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Speaker 4: you know, the government to alleviate you know, the concerns there.

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Speaker 6: People we have spoken to they say that it's more

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Speaker 6: than enough time to really secure the city, that put

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Speaker 6: in place a big enough plan to keep a visitors safe,

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Speaker 6: to avoid some of the scenes or many of the

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Speaker 6: scenes that happened. Yeah, I mean, and I think a

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Speaker 6: lot of people are you know, very expecting of what

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Speaker 6: the plan is going to be. FIFA as well as

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Speaker 6: you know, pushing local authorities to really show them what,

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Speaker 6: you know, what the next steps are regarding visitor safety

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Speaker 6: and the national team safety. So far, I think the

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Speaker 6: Mexican authorities feel confident enough that they could do this.

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Speaker 6: Of course, the scenes are going to be you know,

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Speaker 6: somewhat agrim, you know, with a lot of military personnel,

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Speaker 6: probably a lot of National Guard, you know, patrolling the streets,

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Speaker 6: patrolling around the stadiums.

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Speaker 3: Uh.

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Speaker 6: Then again, I mean that's the situation that's you know,

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Speaker 6: that's prevailing still in the city.

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Speaker 5: We're talking with Bloomberg zoned Gonzalo Soto in Mexico City.

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Speaker 5: And yes, unfortunately some Americans are concerned about going to Mexico.

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Speaker 5: But that works the other way because there are many

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Speaker 5: people from Mexico concerned about coming to the US to

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Speaker 5: watch World Cup games because they've seen the ice arrests

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Speaker 5: and all the immigration stuff that's been going on. Can

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Speaker 5: you tell us more about that.

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Speaker 6: I think a lot of Mexicans hoped for you know,

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Speaker 6: going hope to go to the United States to go

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Speaker 6: watch again, not only you know, for the Mexican national team,

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Speaker 6: but any game because of the majority of games we're

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Speaker 6: going to be manor that match is going to be

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Speaker 6: played in the States. Guala Laja is only hosting for games,

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Speaker 6: Monter is only hosting for games. Mexico City will host

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Speaker 6: five games, including the inaugural game. Therefore, thousands of Mexicans hoped,

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Speaker 6: you know, to visit the United States for the tournament.

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Speaker 6: There is of course concerns, especially after Minnesota, especially after

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Speaker 6: some of the green scenes that we've seen over and

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Speaker 6: over repeated in several parts of the States. But I

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Speaker 6: don't think that so far that could or that will

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Speaker 6: hinder a lot of them to actually cancel their plans.

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Speaker 6: If they have already some in place from the World

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Speaker 6: Cup for fan expectations, maybe this could you know, be

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Speaker 6: put in the back, you know, in the back mirror,

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Speaker 6: and a lot of them will just you know, venture

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Speaker 6: to the state's wort for invisitor's venture to Mexico.

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Speaker 4: That was Bloomberg News is Gonzales Soto out of Mexico City.

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Speaker 5: Up next, we speak with senior vice president of Team

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Speaker 5: Snap Nicole McCormick that is straight ahead on the Bloomberg

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Speaker 5: Business of Sports. For my colleague Vanessa Berdomo, I'm Michael Barr.

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Speaker 5: You are listening to the Bloomberg Business of Sports Bloomberg

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Speaker 5: Radio around the world.

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Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 5: This is the Bloomberg Business of Sports where we explore

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Speaker 5: the big money issues and the world of sports.

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Speaker 4: I'm Michael Barr and I'm Vanessa Prodemo.

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Speaker 5: Youth sports usually see a bump in interest coming out

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Speaker 5: of the Olympics, and this year is no different.

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Speaker 4: Here to discuss the power of the Olympics in the

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Speaker 4: Business of youth Sports is senior Vice president and General

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Speaker 4: Manager of Brand Solutions at Team Snap, Nicole McCormick.

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Speaker 5: Nicole, Welcome to the Bloomberg Business of Sports and I'm

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Speaker 5: going to give you a chance to brag about Team Snap.

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Speaker 5: It is the number one platform in youth sports. Tell

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Speaker 5: us about it.

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Speaker 3: Nice to be here, Thanks for having me. Team Snap,

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Speaker 3: as you said, is the number one platform in youth sports.

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Speaker 3: Our consumer mobile app is in the pockets of over

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Speaker 3: thirty million coaches and parents and players and administrators. And

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Speaker 3: then we also work with almost twenty thousand clubs and

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Speaker 3: leagues who use the Team Staff platform to manage the

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Speaker 3: business of sports. So we're doing everything from organizing team

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Speaker 3: schedules and rostering and communication to helping those sports organizations

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Speaker 3: create teams, register kids, assigned coaches, and really just power

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Speaker 3: the whole ecosystem of youth sports.

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Speaker 4: Nicole, It's this interesting thing, right that now, you know,

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Speaker 4: we have all this technology. I mean, you and I

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Speaker 4: both played Division one you know sports, and we played

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Speaker 4: youth sports growing up. It's so different now though, with

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Speaker 4: all of this technology and how everything's changing and the

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Speaker 4: business of youth sports is so vast. Can you tell

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Speaker 4: us why this platform, you know, needs to exist in

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Speaker 4: the current landscape for youth sports.

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Speaker 3: Well, I think we go back a little bit to

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Speaker 3: the origin story which the it was cames Up was founded, gosh,

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Speaker 3: probably fifteen years ago by a couple of sports dads

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Speaker 3: who just wanted to tackle the problem that I think, Vanessa,

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Speaker 3: you and I have been there, our parents were there,

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Speaker 3: back in the day of we showed up at the

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Speaker 3: wrong field at the wrong time because we missed the

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Speaker 3: phone chain or the text chain or the email chain, right,

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Speaker 3: and so that was really where it started. But youth

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Speaker 3: sports is so sent to families lives. You know, people

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Speaker 3: talk about like share of wallet, and I often talk

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Speaker 3: about youth sports and the share of life that it

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Speaker 3: has in families lives. But it's complicated and there's a

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Speaker 3: lot of organization that needs to go behind it. And

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Speaker 3: so that's really where team staff tries to step in

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Speaker 3: and organize that chaos. Let coaches focus on coaching and

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Speaker 3: having a great experience for the kids on the field.

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Speaker 3: Let administrators do their job to run the programming of

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Speaker 3: sport and then keep parents sane and organized during these

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Speaker 3: busy times for them.

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Speaker 5: That reminds me of the old Michael Waltrip commercial from

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Speaker 5: years ago. I'm at the.

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Speaker 1: Wrong track.

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Speaker 2: Literally is having me all.

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Speaker 5: I want to bring up Women's in Sports Day and

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Speaker 5: it has recently passed, celebrating the fortieth anniversary of honoring

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Speaker 5: the achievements, power and leadership of female athletes. Tell us

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Speaker 5: about that.

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Speaker 3: Yeah, So it was at the beginning of February, so

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Speaker 3: just a little earlier this month, and as you said,

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Speaker 3: the fortieth anniversary of it. But I think this year

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Speaker 3: it was particularly special the timing of it because it

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Speaker 3: came right before the Winter Olympics, as well, and the

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Speaker 3: Milan Olympics. And you know, one of the storylines of

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Speaker 3: those Olympics, which have been incredible and amazing to watch,

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Speaker 3: but one of the storylines was that they were the

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Speaker 3: most gender balanced Winter Olympics in history. Forty seven percent

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Speaker 3: of the athletes in the games were female. We had

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Speaker 3: fifty women's events, which was a record, and we saw

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Speaker 3: really cool things for the first time, like women and

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Speaker 3: men competing at equal distances in cross country skiing. And

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Speaker 3: so I think National Girls and Women in Sports Day

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Speaker 3: is always a moment to recognize and celebrate the achievements

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Speaker 3: of female athletes and the progress and advancement we've advancements

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Speaker 3: we've made in women's sports. But this year I thought

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Speaker 3: it was particularly special, coming right before the Milan Olympics.

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Speaker 5: Go women's hockey, go hoky go oh yeah, the men

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Speaker 5: one two?

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Speaker 4: Yeah, No, exactly, Michael, exactly. And I think the interesting

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Speaker 4: thing there is, you know, the way women represented on

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Speaker 4: the stage and Nicole, is there any correlation do you

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Speaker 4: know of after the Games, you know, the momentum of

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Speaker 4: more girls staying in sports or or you know, trying

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Speaker 4: new sports for the first time.

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Speaker 3: So we always see this Vanessa after a big global

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Speaker 3: sports moment like that, especially by the way, we'll talk about,

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Speaker 3: you know, when it's on US soil. So we have

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Speaker 3: the World Cup coming up, which we expect to drive

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Speaker 3: a surge in you soccer participation. We saw it in

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Speaker 3: ninety four, We saw it in ninety nine when it

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Speaker 3: was on our soil. We have LA twenty eight coming up,

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Speaker 3: of course, but even the Milan Olympics, especially to your

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Speaker 3: point with how well women performed, especially US women. You know,

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Speaker 3: eight of twelve golds for the US came from women,

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Speaker 3: twenty one overall medals for the women female.

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Speaker 7: Athletes, and so we will absolutely see a surge in

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Speaker 7: youth sports participation, both from boys then girls, which is wonderful,

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Speaker 7: but definitely from the girls as well.

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Speaker 5: We're talking with Nicole McCormick with Team Snap and you

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Speaker 5: brought it up the latest Olympics, the Winter Olympics, the

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Speaker 5: stereotypes the women have to face some of these stereotypes.

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Speaker 5: Can you tell us more about that?

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Speaker 8: Yeah, I think a couple of things when you talk

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Speaker 8: about the stereotypes, you know, one, I think to some

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Speaker 8: extent Milan has been a reflection of the broader women's

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Speaker 8: sports ecosystem as well.

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Speaker 3: And there's some of the stereotype that you know, what's

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Speaker 3: happening is kind of a moment, and I don't think

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Speaker 3: you know, that's true at all, and this is the

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Speaker 3: business of sport. We can get into some of the

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Speaker 3: economics behind women's sports, but.

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Speaker 9: One of those stereotypes is like, oh, it's having a moment,

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Speaker 9: or you know, it looks like Milan is like this

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Speaker 9: sudden surge of interest, and it's not.

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Speaker 3: It's really delayed recognition and kind of a market correction

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Speaker 3: that we can talk about. The other thing about the stereotype,

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Speaker 3: and Vanessa you alluded to it a few minutes ago,

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Speaker 3: is keeping girls in sports right. Girls are really the

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Speaker 3: foundation of the whole women's sports ecosystem. And what happened

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Speaker 3: in Milan didn't start in Milan. It started at youth

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Speaker 3: fields and rinks and arenas all across the country. But

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Speaker 3: one of the challenges we have is that girls jump

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Speaker 3: out of sports at a rate two times that of

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Speaker 3: boys by the age of fourteen. And some of that, Michael,

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Speaker 3: is related to sort of stereotypes of you know, what

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Speaker 3: a girl is supposed to be, what feminine is supposed

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Speaker 3: to look like, you know, whose sports are really for

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Speaker 3: And those are some of the things we have to

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Speaker 3: continue to challenge and overcome to keep this whole women's

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Speaker 3: sports and girl sports ecosystem going.

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Speaker 4: I mean, Chloe Kim said it best when she said,

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Speaker 4: I think I can snowboard better than I can walk

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Speaker 4: because she grew up on a snowboard.

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Speaker 1: You know, I love that, That's right.

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Speaker 4: I love when she said that. So, you know, like

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Speaker 4: you had mentioned, let's get a little bit into the

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Speaker 4: economics of women's sports and of girls sports and of

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Speaker 4: youth sports there what is the economics behind girls and

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Speaker 4: youth sports in that particular business.

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Speaker 3: Yeah, well, first of all, we have to recognize how

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Speaker 3: massive youth sports is. Just broadly right, there are sixty

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Speaker 3: million kids in this country participating in youth sports. When

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Speaker 3: you add in their parents and their coaches and those

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Speaker 3: referees and administrators, youth sports really touches fifty percent of

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Speaker 3: the US population, which is massive. And you know, when

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Speaker 3: we talk about the economics, the other thing we look at.

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Speaker 3: I work with a lot of brands who are starting

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Speaker 3: to lean in and invest in youth sports. We estimate

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Speaker 3: that the youth sports audience has three trillion dollars in

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Speaker 3: spending power. You know, so that's sort of setting the

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Speaker 3: landscape benessa of use sports more broadly. And then you

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Speaker 3: know what's exciting to see on the girls front, thirty

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Speaker 3: six percent of girls are participating in team sports regularly.

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Speaker 3: That's the highest it's been since twenty twelve. Now it's

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Speaker 3: still trails boys forty five percent of boys. But we

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Speaker 3: see some exciting progress on team snap for example, fifty

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Speaker 3: eight percent of teams on team Snap have girls on

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Speaker 3: the roster, which is huge and super exciting. And you know,

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Speaker 3: we're seeing huge surges in certain sports in terms of growth,

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Speaker 3: whether that's volleyball, whether that's flag football for girls. But

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Speaker 3: you know, just a lot of great growth of girls

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Speaker 3: in sport.

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Speaker 5: One athlete that I think a lot of women and

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Speaker 5: I think men look up also is Lindsay Vaughn. Now,

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Speaker 5: unfortunately she had a tough time in this one because

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Speaker 5: she had a bad crash as she was down the

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Speaker 5: hill skiing and she almost lost her leg in general,

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Speaker 5: and they were thinking about on amputation, but they were

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Speaker 5: able to save it. But I think that a lot

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Speaker 5: of females look to Lindsay Vaughn and say, hey, you

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Speaker 5: know what. Okay, she's done it. This didn't go well

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Speaker 5: this time, but you know what, she's my idol and

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Speaker 5: can I get your thoughts on that?

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Speaker 3: Yeah, well what a story of grit and guts and

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Speaker 3: resilience right for her to come back. And then yes,

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Speaker 3: of course the Olympics didn't go the way she wanted

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Speaker 3: or any of us wanted to see. But I agree

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Speaker 3: with you, and that's really important for girls in sport.

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Speaker 3: It's the sort of you've got to see it to

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Speaker 3: be it right.

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Speaker 6: And so to have those role models, whether.

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Speaker 3: It's Lindsay Vaughn, whether it's Mikhaela Schifflin, whether it's Chloe

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Speaker 3: Kim or Alyssa Lou you know, or Aileen U or

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Speaker 3: the names just you can go on and on from

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Speaker 3: this Olympics as an example, but to have those role

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Speaker 3: models is a really important part.

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Speaker 1: Of this nicole.

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Speaker 4: When we're looking looking at, you know, the youth sports landscape,

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Speaker 4: I mean we're talking about how big the businesses and

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Speaker 4: it's and it's great that it's expanding and obviously Team

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Speaker 4: Snap in the innovation of it, but also it's gotten

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Speaker 4: really expensive. Can you tell us a little bit about

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Speaker 4: that and how we can balance you know, the people

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Speaker 4: who are going to be competing in the Olympics and

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Speaker 4: you know their track, and then some people who just

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Speaker 4: want to have fun in youth sports.

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Speaker 3: Yeah, well you touched on two topics. Yes, it has

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Speaker 3: definitely gotten expensive, which is the downside of it, because

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Speaker 3: of course, we don't want to be limiting access to

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Speaker 3: youth sports. And a key reason for that is we

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Speaker 3: know youth sports involvement and participation in sport drives positive

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Speaker 3: outcomes for kids, higher graduation rates. You know, if you

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Speaker 3: look on the again we're talking women and girls in sport.

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Speaker 3: If you look on the female side, ninety percent of

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Speaker 3: women in C suite positions played sports growing up because

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Speaker 3: they developed those leadership, skilled the resilience and the confidence

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Speaker 3: and all those good things. So with the rising costs,

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Speaker 3: the challenge is how do we not limit access? And

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Speaker 3: you're right, you know, since I think the status since

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Speaker 3: twenty nineteen, the cost of use sports has increased forty

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Speaker 3: six percent, which is massive. You know, you're looking at

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Speaker 3: one hundred and ninety seven dollars average registration costs, four

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Speaker 3: hundred and fourteen dollars average annual travel costs, which is

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Speaker 3: probably low. So you're right about that, and we can

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Speaker 3: talk a little about some of the ways that we

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Speaker 3: can try to combat that.

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Speaker 5: I know we're running out of time, but I want

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Speaker 5: to talk about one of the most important topics, the money.

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Speaker 5: Global women's sports revenue projected to reach two point thirty

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Speaker 5: five billion in twenty twenty five. That's up from twenty

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Speaker 5: twenty four. Where do you think it will be now

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Speaker 5: in twenty twenty six.

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Speaker 3: I don't have an estimate on where it'll be, but

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Speaker 3: I think if you look at the indicators, and the

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Speaker 3: biggest one is media rights right and some of the

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Speaker 3: deals that are happening. You know WNBA eleven year two

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Speaker 3: point two billion India rights deal NWSL the highest ever

437
00:25:03,200 --> 00:25:06,480
Speaker 3: at two hundred and forty million. You know, broadcasters don't

438
00:25:06,600 --> 00:25:09,440
Speaker 3: commit those kind of long term dollars in less audiences

439
00:25:09,520 --> 00:25:14,200
Speaker 3: and advertiser demand are predictable and durable. So Michael, you

440
00:25:14,280 --> 00:25:16,840
Speaker 3: know this isn't the ceiling. I think we're going to

441
00:25:16,920 --> 00:25:19,760
Speaker 3: continue to see those kind of numbers twenty five percent

442
00:25:20,280 --> 00:25:22,840
Speaker 3: year over year growth, et cetera. And we're going to

443
00:25:22,880 --> 00:25:26,000
Speaker 3: continue to see more sponsorship dollars coming into women's sports

444
00:25:26,040 --> 00:25:29,680
Speaker 3: as well. I think sponsorship dollars doubled last year as well,

445
00:25:30,119 --> 00:25:31,920
Speaker 3: so a lot of room for growth here.

446
00:25:32,240 --> 00:25:35,320
Speaker 4: That was Nicole McCormick, Senior vice president and general manager

447
00:25:35,400 --> 00:25:37,359
Speaker 4: of Brand Solutions at Team snap Up.

448
00:25:37,480 --> 00:25:40,520
Speaker 5: Next, we talked hockey and how the sport in the

449
00:25:40,720 --> 00:25:44,679
Speaker 5: US stands to benefit from two big gold medal wins.

450
00:25:44,840 --> 00:25:47,600
Speaker 5: That is straight ahead on the Bloomberg Business of Sports.

451
00:25:48,000 --> 00:25:51,280
Speaker 5: Michael Barr with Vanessa Ridomo. You are listening to the

452
00:25:51,320 --> 00:25:55,080
Speaker 5: Bloomberg Business of Sports Bloomberg Radio around the world.

453
00:25:59,440 --> 00:26:03,399
Speaker 1: This is the Bloomberg Business of Sports from Bloomberg Radio.

454
00:26:05,119 --> 00:26:07,639
Speaker 5: Thanks for joining us on the Bloomberg Business of Sports.

455
00:26:07,760 --> 00:26:10,760
Speaker 5: We explore the big money issues in the world of sports.

456
00:26:10,840 --> 00:26:12,719
Speaker 4: I'm Michael Barr and I'm Vanessa Perdomo.

457
00:26:13,000 --> 00:26:14,600
Speaker 5: Now let's talk some hockey.

458
00:26:15,240 --> 00:26:17,840
Speaker 4: With both the US men's and women's teams winning gold

459
00:26:17,880 --> 00:26:20,640
Speaker 4: in the Winter Olympics, hockey has huge momentum going into

460
00:26:20,680 --> 00:26:21,720
Speaker 4: the later part of the season.

461
00:26:21,960 --> 00:26:24,720
Speaker 5: Here to tell us about how this will impact the

462
00:26:25,000 --> 00:26:31,840
Speaker 5: NHL and the PWHL is sport business journalist Alex Silverman. Alex,

463
00:26:32,040 --> 00:26:34,119
Speaker 5: Welcome to the Bloomberg Business of Sports.

464
00:26:34,400 --> 00:26:35,400
Speaker 2: Thanks for having me, guys.

465
00:26:36,080 --> 00:26:42,280
Speaker 5: You got a chance now to really see the NHL

466
00:26:42,880 --> 00:26:48,200
Speaker 5: take off because after the break from the Olympics. Let's see,

467
00:26:48,560 --> 00:26:52,200
Speaker 5: I think the men's team won the gold. I think

468
00:26:53,000 --> 00:26:56,280
Speaker 5: the women's team won the gold. They just win it

469
00:26:56,359 --> 00:27:00,479
Speaker 5: all over the place. Man, it's a great feeling, especially

470
00:27:00,520 --> 00:27:01,720
Speaker 5: now that the NHL is back.

471
00:27:02,160 --> 00:27:04,199
Speaker 2: Yeah, it's a good time to be an American hockey fan.

472
00:27:04,280 --> 00:27:06,600
Speaker 10: I was actually, I was just at a conference the

473
00:27:07,240 --> 00:27:09,920
Speaker 10: Sports Business Journal in National Sports Forum, and you know,

474
00:27:09,960 --> 00:27:12,440
Speaker 10: it's a good mix of American and Canadian attendees, and

475
00:27:13,600 --> 00:27:15,800
Speaker 10: you know, the dynamic was kind of flipped from what

476
00:27:15,880 --> 00:27:18,120
Speaker 10: it would usually be with the hockey dominance.

477
00:27:18,160 --> 00:27:18,320
Speaker 5: Though.

478
00:27:19,160 --> 00:27:20,280
Speaker 2: Yeah, it's an interesting time.

479
00:27:20,800 --> 00:27:23,080
Speaker 4: I think that's an interesting thing there is that Obviously,

480
00:27:23,359 --> 00:27:26,840
Speaker 4: the NHL isn't just this American league, and neither is

481
00:27:26,840 --> 00:27:29,280
Speaker 4: the PWHL. They both have, you know, a massive presence

482
00:27:29,320 --> 00:27:32,720
Speaker 4: in Canada. But what does winning the goal do, Like

483
00:27:33,000 --> 00:27:34,760
Speaker 4: how much of an impact does it actually have on

484
00:27:35,040 --> 00:27:38,240
Speaker 4: the popularity of the momentum going back into those seasons.

485
00:27:38,840 --> 00:27:40,000
Speaker 2: Yeah, you know, it's really interesting.

486
00:27:40,160 --> 00:27:43,320
Speaker 10: Like when the NHL and its owners decided to stop

487
00:27:43,400 --> 00:27:46,640
Speaker 10: sending players to the Olympics after the twenty fourteen games

488
00:27:46,720 --> 00:27:49,280
Speaker 10: in Sochi. You know, the owner's view basically was that

489
00:27:49,880 --> 00:27:53,520
Speaker 10: any sort of halo effect that they were getting was

490
00:27:54,119 --> 00:27:57,560
Speaker 10: outweighed by the disruption to their season the risk of

491
00:27:57,640 --> 00:28:00,600
Speaker 10: severe injuries to players, So at least at the time,

492
00:28:00,600 --> 00:28:02,440
Speaker 10: they didn't really feel like they were seeing the lift

493
00:28:02,720 --> 00:28:05,680
Speaker 10: in ratings, ticket sales, sponsorship growth that would have really

494
00:28:05,720 --> 00:28:07,760
Speaker 10: made it worth it to them. But like you said,

495
00:28:07,760 --> 00:28:10,560
Speaker 10: the difference this time is the US winning for the

496
00:28:10,600 --> 00:28:12,520
Speaker 10: first time since nineteen eighty and it's the first time

497
00:28:12,600 --> 00:28:14,960
Speaker 10: ever that the US has won at the Olympics with

498
00:28:15,080 --> 00:28:19,560
Speaker 10: NHL players involved. And while Gary Bettman won't say it,

499
00:28:19,680 --> 00:28:23,359
Speaker 10: I'm sure the US winning is the best thing that

500
00:28:23,400 --> 00:28:25,680
Speaker 10: could have happened for the NHL.

501
00:28:25,920 --> 00:28:26,560
Speaker 2: So it'll be different.

502
00:28:26,600 --> 00:28:29,800
Speaker 10: It'll be interesting to see, you know, if all the

503
00:28:29,840 --> 00:28:33,360
Speaker 10: people who were clamoring to buy Jack Hughes jerseys after

504
00:28:33,440 --> 00:28:36,000
Speaker 10: he scored the game winning goal will now, you know,

505
00:28:36,280 --> 00:28:37,840
Speaker 10: support their local NHL teams.

506
00:28:38,240 --> 00:28:41,920
Speaker 5: We're talking with sports business journals, Alex Silverman, and you

507
00:28:42,040 --> 00:28:44,760
Speaker 5: brought up Jack Hughes. They gave him a heroes welcome

508
00:28:45,200 --> 00:28:49,240
Speaker 5: when he played, when he came back from the Olympics.

509
00:28:49,120 --> 00:28:51,680
Speaker 1: And you new jersey, Yeah, new jersey.

510
00:28:51,960 --> 00:28:54,560
Speaker 5: Unfortunately, they lost that game for the sabers to one,

511
00:28:54,640 --> 00:28:58,400
Speaker 5: but we won't talk about that. This what it is

512
00:28:58,640 --> 00:29:04,000
Speaker 5: bringing is an attendance that the NHL loves because they're

513
00:29:04,040 --> 00:29:07,400
Speaker 5: going to see another season of record attendance.

514
00:29:07,720 --> 00:29:10,000
Speaker 10: Yeah, and they've been on pace for that, So I

515
00:29:10,040 --> 00:29:12,280
Speaker 10: don't want to give the sense that that's entirely, you know,

516
00:29:12,440 --> 00:29:14,840
Speaker 10: due to this Olympic bump, but yeah, I definitely have

517
00:29:15,000 --> 00:29:18,760
Speaker 10: seen some early indications that ticket sales and certain markets

518
00:29:19,400 --> 00:29:23,320
Speaker 10: have been stronger since the Olympics. I think the one

519
00:29:23,440 --> 00:29:26,280
Speaker 10: place for the NHL that they're going to really see

520
00:29:26,360 --> 00:29:29,440
Speaker 10: a direct impact is the World Cup of Hockey. They're

521
00:29:29,480 --> 00:29:31,920
Speaker 10: bringing that back in twenty twenty eight. That's an event

522
00:29:32,040 --> 00:29:36,200
Speaker 10: that they and the NHLPA own and operate, so they'll

523
00:29:36,240 --> 00:29:39,760
Speaker 10: directly see revenue upside from that event. And the momentum

524
00:29:39,800 --> 00:29:43,160
Speaker 10: from this Olympics is no doubt, you know, proof to

525
00:29:44,040 --> 00:29:49,000
Speaker 10: brands and media companies that international hockey is captivating and

526
00:29:49,120 --> 00:29:51,320
Speaker 10: can get people to watch who aren't necessarily going to

527
00:29:51,320 --> 00:29:53,920
Speaker 10: be watching the NHL on a day to day or

528
00:29:53,960 --> 00:29:56,160
Speaker 10: week to week basis, to quote Al Michael's the people

529
00:29:56,200 --> 00:29:57,640
Speaker 10: who don't know the difference between the blue line and

530
00:29:57,680 --> 00:30:02,520
Speaker 10: the clothes line. So you know, I think sponsorship and

531
00:30:02,600 --> 00:30:05,040
Speaker 10: media rights for the twenty twenty eight World Cup of Hockey,

532
00:30:05,120 --> 00:30:07,360
Speaker 10: you know, definitely became more valuable as a result of

533
00:30:07,560 --> 00:30:10,360
Speaker 10: this year's Olympics. Again, I'm just really interested to see whether,

534
00:30:10,760 --> 00:30:14,080
Speaker 10: you know, it affects sort of the thirty clubs or

535
00:30:14,160 --> 00:30:17,480
Speaker 10: thirty two clubs and the league's kind of day to

536
00:30:17,560 --> 00:30:18,280
Speaker 10: day operations.

537
00:30:18,600 --> 00:30:21,360
Speaker 4: Well, I think the interesting thing there is what Michael

538
00:30:21,400 --> 00:30:24,160
Speaker 4: kind of had alluded to about Jack Hughes and Hillary

539
00:30:24,240 --> 00:30:27,160
Speaker 4: Knight on the women's team is that it creates now

540
00:30:27,280 --> 00:30:30,680
Speaker 4: this sense of their now household names. Right, you see

541
00:30:30,720 --> 00:30:32,800
Speaker 4: them win big and you see them do big things

542
00:30:32,880 --> 00:30:36,480
Speaker 4: on the world's biggest stage, and hopefully that carries over.

543
00:30:36,760 --> 00:30:39,600
Speaker 4: That's what the World Cup, the Women's World Cup had

544
00:30:39,960 --> 00:30:41,920
Speaker 4: relied on for a really long time, was you know,

545
00:30:42,040 --> 00:30:46,240
Speaker 4: these stars at the biggest level carrying over and trying

546
00:30:46,320 --> 00:30:48,400
Speaker 4: to get them to people to root for their club teams.

547
00:30:48,920 --> 00:30:51,520
Speaker 4: But that's that's how the WNBA grows, That's how the

548
00:30:51,640 --> 00:30:52,320
Speaker 4: NBA grows.

549
00:30:52,440 --> 00:30:53,480
Speaker 1: Is star power.

550
00:30:53,600 --> 00:30:56,480
Speaker 4: Do you think that that is going to have a

551
00:30:56,560 --> 00:31:00,800
Speaker 4: massive impact, is now that them actually having more households

552
00:31:01,080 --> 00:31:03,200
Speaker 4: names and people knowing these stars.

553
00:31:03,920 --> 00:31:08,400
Speaker 10: Yeah, you know, even though the men's game had you know,

554
00:31:08,600 --> 00:31:11,440
Speaker 10: considerably higher viewership than the women's game, which also set

555
00:31:11,440 --> 00:31:14,480
Speaker 10: a record. And I think the PWHL is probably in

556
00:31:14,600 --> 00:31:16,440
Speaker 10: the best position to benefit from this. I mean, it's

557
00:31:16,440 --> 00:31:18,440
Speaker 10: a two year old league. A lot of people probably

558
00:31:18,480 --> 00:31:22,040
Speaker 10: didn't even know it exists quite yet, and now you know,

559
00:31:22,480 --> 00:31:25,120
Speaker 10: not only is the fact that you know, not only

560
00:31:25,240 --> 00:31:26,840
Speaker 10: is women's hockey in the spotlight, but like you said,

561
00:31:26,840 --> 00:31:32,440
Speaker 10: you're making stars like Hillary Knight and Megan Keller, Aaron Frankel.

562
00:31:32,600 --> 00:31:36,800
Speaker 10: So I think it's really that's where I think you

563
00:31:36,880 --> 00:31:38,080
Speaker 10: can you'll see a lot of impact.

564
00:31:38,120 --> 00:31:40,080
Speaker 2: I mean, certainly in the NHL as well.

565
00:31:40,160 --> 00:31:41,800
Speaker 10: Yet to have a guy like Jack Hughes, I mean

566
00:31:41,880 --> 00:31:44,920
Speaker 10: that photo of him with you know, his missing teeth

567
00:31:45,000 --> 00:31:47,440
Speaker 10: and the flag wrapped around him is one of the

568
00:31:47,520 --> 00:31:51,040
Speaker 10: most iconic, instantly iconic sports photos that I've ever seen.

569
00:31:51,520 --> 00:31:53,360
Speaker 2: It'll definitely help, you know, the NHL.

570
00:31:53,480 --> 00:31:56,640
Speaker 10: And you know, I think NHL players have kind of

571
00:31:56,920 --> 00:32:00,240
Speaker 10: struggled relative to players in other leagues to generate off

572
00:32:00,320 --> 00:32:04,080
Speaker 10: ice marketing activity, especially in the US. You know, they

573
00:32:04,160 --> 00:32:06,640
Speaker 10: had a lot more opportunities in Canada. So yeah, I'm

574
00:32:06,680 --> 00:32:08,840
Speaker 10: curious to see what happens with you know Jack Hughes's

575
00:32:09,320 --> 00:32:11,920
Speaker 10: endorsement portfolio and some of these other guys as well.

576
00:32:12,360 --> 00:32:18,000
Speaker 5: Unfortunately, there is an impact when in the NHL and

577
00:32:18,440 --> 00:32:23,320
Speaker 5: when a star participates in the Olympics, there's the risk

578
00:32:23,360 --> 00:32:27,080
Speaker 5: for injury. And it happened to Sydney Crosby. He's going

579
00:32:27,160 --> 00:32:30,560
Speaker 5: to be out for several weeks after he had taken

580
00:32:30,600 --> 00:32:34,640
Speaker 5: an awkward hit star for the Pittsburgh Penguins. That is

581
00:32:34,760 --> 00:32:38,080
Speaker 5: a risk. If you're going to play in the Olympics,

582
00:32:38,840 --> 00:32:44,600
Speaker 5: for the United States of America, for Canada, whichever you're with,

583
00:32:45,760 --> 00:32:48,200
Speaker 5: it's it's going to be a risk period, sure.

584
00:32:48,440 --> 00:32:51,040
Speaker 10: And you know, I'm kind of of the mind that

585
00:32:51,560 --> 00:32:54,360
Speaker 10: you know, whether your player gets hurt in the Olympics

586
00:32:54,480 --> 00:32:56,720
Speaker 10: or in a regular season game, the result is sort

587
00:32:56,720 --> 00:32:58,640
Speaker 10: of the same. Maybe you can argue that the risk

588
00:32:58,760 --> 00:33:01,200
Speaker 10: for injury at the Olympics is slightly higher than in

589
00:33:01,280 --> 00:33:03,560
Speaker 10: a regular season game just because of the stakes and

590
00:33:03,640 --> 00:33:06,360
Speaker 10: the intensity there is more kind of like playoffs in

591
00:33:06,440 --> 00:33:10,080
Speaker 10: the NHL. But yeah, I mean, that's definitely one of

592
00:33:10,160 --> 00:33:15,280
Speaker 10: the reasons that owners, you know, aren't necessarily as gung

593
00:33:15,360 --> 00:33:18,600
Speaker 10: ho about their players participating in the Olympics, as you know,

594
00:33:18,760 --> 00:33:21,840
Speaker 10: fans are, and the players themselves are. You know, that's

595
00:33:21,840 --> 00:33:25,160
Speaker 10: also partially been a negotiating position by the league. You know,

596
00:33:25,240 --> 00:33:27,240
Speaker 10: they keep saying, oh, we're doing this for our players,

597
00:33:27,280 --> 00:33:29,120
Speaker 10: We're doing this for our players. You know, they the

598
00:33:29,160 --> 00:33:31,360
Speaker 10: players had to sort of negotiate for the right to

599
00:33:31,400 --> 00:33:34,080
Speaker 10: go back to the Olympics in collective bargaining, So there's

600
00:33:34,120 --> 00:33:38,000
Speaker 10: some sort of rhetorical tricks there by the league. But yeah, no,

601
00:33:38,040 --> 00:33:41,200
Speaker 10: it's definitely a concern. And you know, Kevin Fiala for

602
00:33:41,280 --> 00:33:43,600
Speaker 10: the Kings being out for the season is a big

603
00:33:43,640 --> 00:33:44,160
Speaker 10: blow to them.

604
00:33:44,480 --> 00:33:45,760
Speaker 2: So yeah, it's a consideration.

605
00:33:46,040 --> 00:33:49,240
Speaker 4: You had mentioned it earlier that NHL Commissioner Gary Bettman

606
00:33:49,320 --> 00:33:52,320
Speaker 4: had spoken at the SBJA National Sports Forum.

607
00:33:52,760 --> 00:33:54,560
Speaker 1: Tell us more about what he said there.

608
00:33:54,720 --> 00:33:57,800
Speaker 4: You know, what's interesting going into the last part of

609
00:33:57,840 --> 00:33:59,080
Speaker 4: the season here for the NHL.

610
00:33:59,360 --> 00:34:02,240
Speaker 10: Yeah, I mean in the Olympics front. What really interested

611
00:34:02,360 --> 00:34:04,680
Speaker 10: me about what he said is he said, of course,

612
00:34:04,800 --> 00:34:07,640
Speaker 10: this was a great tournament. We knew the hockey was

613
00:34:07,680 --> 00:34:10,319
Speaker 10: going to be great, and it, you know, exceeded all expectations.

614
00:34:10,520 --> 00:34:13,920
Speaker 10: But there's a lot that we can do, hopefully with

615
00:34:14,040 --> 00:34:17,600
Speaker 10: the cooperation of the IOC, the International Ice Hockey Federation,

616
00:34:17,719 --> 00:34:20,840
Speaker 10: and NBC to make this tournament more impactful, both for

617
00:34:20,880 --> 00:34:23,080
Speaker 10: the NHL but kind of for the sport as a whole.

618
00:34:23,280 --> 00:34:26,360
Speaker 10: For example, the NHL hasn't been able to use highlight

619
00:34:26,520 --> 00:34:30,440
Speaker 10: rights for these Olympic games involving its players because the

620
00:34:30,520 --> 00:34:33,719
Speaker 10: IOC is very protective about that. The gold medal game

621
00:34:33,840 --> 00:34:37,680
Speaker 10: started at eight am Eastern time, five am Pacific time,

622
00:34:38,040 --> 00:34:40,320
Speaker 10: you know. Gary Bettman said that he thinks that the

623
00:34:41,320 --> 00:34:45,279
Speaker 10: rating based on the NHL's data, could have been close

624
00:34:45,320 --> 00:34:48,160
Speaker 10: to double what it was had the game started in

625
00:34:48,239 --> 00:34:50,239
Speaker 10: the afternoon, and that's something that the NHL would like

626
00:34:50,280 --> 00:34:52,000
Speaker 10: to have influence on going forward.

627
00:34:52,040 --> 00:34:53,040
Speaker 2: So that was really an.

628
00:34:52,960 --> 00:34:58,439
Speaker 10: Interesting takeaway for me from Betman's comments that he really

629
00:34:58,600 --> 00:35:05,279
Speaker 10: wants to continue to refine this relationship. He talked about

630
00:35:05,280 --> 00:35:08,000
Speaker 10: meeting with Christy Coventry, the new president of the IOC,

631
00:35:08,239 --> 00:35:11,120
Speaker 10: while he was over there. So I think the NHL,

632
00:35:11,560 --> 00:35:15,000
Speaker 10: you know, yes, that they're back in the Olympics after

633
00:35:15,360 --> 00:35:17,479
Speaker 10: not going for a long time, but I think they still,

634
00:35:18,120 --> 00:35:19,480
Speaker 10: you know, I think they want to take more control

635
00:35:19,520 --> 00:35:20,400
Speaker 10: over this going forward.

636
00:35:20,640 --> 00:35:22,799
Speaker 4: Is that really a possibility though, I mean, I mean,

637
00:35:23,000 --> 00:35:25,120
Speaker 4: like you said, the IOC is very protective over their

638
00:35:25,200 --> 00:35:27,920
Speaker 4: ip and so is You know, the NBC is very

639
00:35:27,960 --> 00:35:30,239
Speaker 4: protective over their coverage of the Olympics. Is it really

640
00:35:30,320 --> 00:35:34,080
Speaker 4: even a possibility that the NHL will be able to

641
00:35:34,640 --> 00:35:35,560
Speaker 4: take some of that control?

642
00:35:35,960 --> 00:35:36,759
Speaker 2: I mean, that's a question.

643
00:35:36,880 --> 00:35:41,800
Speaker 10: I mean, for the benefits for the IOC and NBC

644
00:35:42,400 --> 00:35:45,759
Speaker 10: of the NHL players being there are very obvious, Like

645
00:35:46,239 --> 00:35:49,479
Speaker 10: no one has cared about men's Olympic hockey the past

646
00:35:49,520 --> 00:35:52,879
Speaker 10: two cycles when the NHL players weren't there. NBC wasn't

647
00:35:52,920 --> 00:35:56,200
Speaker 10: doing an eighteen million for the gold medal game.

648
00:35:56,440 --> 00:35:57,600
Speaker 2: So I don't know.

649
00:35:57,680 --> 00:36:00,480
Speaker 10: I've been honestly a little bit surprised by how how

650
00:36:00,600 --> 00:36:03,680
Speaker 10: little the NHL has been able to extract to this point.

651
00:36:03,719 --> 00:36:07,520
Speaker 10: But I think given how well this year's tournament went

652
00:36:07,880 --> 00:36:10,000
Speaker 10: and how big of a part NHL players were in that,

653
00:36:10,160 --> 00:36:12,920
Speaker 10: that maybe the NHL has a better bargaining position.

654
00:36:13,160 --> 00:36:16,080
Speaker 5: By the way, a shout out to Kenny Albert. He

655
00:36:16,239 --> 00:36:21,880
Speaker 5: gave you guys a very big thank you for the NHL,

656
00:36:22,600 --> 00:36:26,160
Speaker 5: saying that he called, by the way, twenty four hockey

657
00:36:26,239 --> 00:36:29,279
Speaker 5: games during the Winter Olympics, and you guys had a

658
00:36:29,400 --> 00:36:32,760
Speaker 5: chance to speak with him, and he put the Milan

659
00:36:32,960 --> 00:36:36,799
Speaker 5: hockey on par with his biggest event that he has

660
00:36:36,920 --> 00:36:38,680
Speaker 5: ever called. Can you tell us more about that?

661
00:36:39,480 --> 00:36:43,840
Speaker 10: Yeah, he spoke with my colleague Austin Karp for the

662
00:36:43,880 --> 00:36:46,880
Speaker 10: Sports Media podcast and yeah, like you said, he really

663
00:36:47,680 --> 00:36:51,840
Speaker 10: put this event at the top of his list of

664
00:36:52,560 --> 00:36:54,680
Speaker 10: games that he's called in I mean, Kenny Albert, he's

665
00:36:54,719 --> 00:37:00,320
Speaker 10: called super Bowls, you know, other just massive sporting events,

666
00:37:00,600 --> 00:37:03,640
Speaker 10: Stanley Cup finals, and yeah, it just it does seem

667
00:37:03,800 --> 00:37:08,200
Speaker 10: like this Canada US rivalry, the just the heat of it,

668
00:37:08,440 --> 00:37:12,520
Speaker 10: the stakes have really you know, made for a special

669
00:37:12,600 --> 00:37:16,080
Speaker 10: moment and for Kenny Albert to say that is pretty incredible.

670
00:37:16,840 --> 00:37:19,040
Speaker 4: As the World Cup comes around, Alex, I'm curious, you know,

671
00:37:19,080 --> 00:37:22,919
Speaker 4: I feel that with this momentum that hockey has going

672
00:37:22,960 --> 00:37:25,720
Speaker 4: on and then going into the World Cup, I'm curious

673
00:37:25,800 --> 00:37:28,120
Speaker 4: what your take is because I know you cover both

674
00:37:28,560 --> 00:37:32,879
Speaker 4: on which sport really is the number three most watch

675
00:37:33,000 --> 00:37:36,720
Speaker 4: most power, Like what has the most you know, fans

676
00:37:36,840 --> 00:37:40,439
Speaker 4: and what is the number three sport in the US

677
00:37:40,520 --> 00:37:42,560
Speaker 4: in terms of fan Is it hockey or is it soccer?

678
00:37:43,000 --> 00:37:43,719
Speaker 2: It's a good question.

679
00:37:43,920 --> 00:37:46,840
Speaker 10: I think, you know, soccer is is such a different

680
00:37:46,880 --> 00:37:52,000
Speaker 10: animal because there are so many different competitions, leagues, federations,

681
00:37:52,080 --> 00:37:56,240
Speaker 10: so the NHL is clearly still a much bigger business

682
00:37:56,360 --> 00:37:59,239
Speaker 10: than Major League Soccer. But you know, there are plenty

683
00:37:59,280 --> 00:38:02,080
Speaker 10: of American soccer fans who aren't necessarily watching MLS, but

684
00:38:02,120 --> 00:38:04,279
Speaker 10: they're watching the Premier League or La Liga or the

685
00:38:04,880 --> 00:38:09,839
Speaker 10: UEFA Champions League. So I think the sense that I've

686
00:38:09,920 --> 00:38:14,440
Speaker 10: gotten is that if you kind of aggregate all that

687
00:38:14,640 --> 00:38:19,719
Speaker 10: soccer interest, it's bigger than hockey. But all of the

688
00:38:19,760 --> 00:38:22,720
Speaker 10: hockey interest is sort of concentrated on the NHL, whereas

689
00:38:22,880 --> 00:38:25,000
Speaker 10: the soccer interest is fragmented.

690
00:38:25,400 --> 00:38:29,200
Speaker 4: That's Sport Business Journal reporter Alex Silverman. Sports Business Journal

691
00:38:29,239 --> 00:38:31,759
Speaker 4: has partner with Bloomberg through our new subscription bundle, which

692
00:38:31,800 --> 00:38:35,800
Speaker 4: gives readers across both Bloomberg's business reporting and sbj's industry

693
00:38:35,880 --> 00:38:36,880
Speaker 4: leading sports coverage.

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00:38:37,360 --> 00:38:40,160
Speaker 5: Oh man, that's it for today. Thanks for joining us.

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00:38:40,239 --> 00:38:42,239
Speaker 5: Tune in again next week for the latest on the

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00:38:42,320 --> 00:38:45,560
Speaker 5: stories moving big money in the world.

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00:38:45,360 --> 00:38:47,759
Speaker 4: Of sports, and don't forget to catch our podcasts on

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00:38:47,880 --> 00:38:50,319
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699
00:38:50,440 --> 00:38:53,320
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00:38:53,360 --> 00:38:55,440
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00:38:55,920 --> 00:38:59,080
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