WEBVTT - Crowdfunding Satellites

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<v Speaker 1>Brought to you by Toyota. Let's go places. Welcome to

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<v Speaker 1>Forward Thinking Tail everyone, and welcome to Forward Thinking, the

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<v Speaker 1>podcast that looks at the future and says a mark again,

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<v Speaker 1>a buck or a pound. I'm Jonathan Strickland, I'm Lauren,

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<v Speaker 1>and I'm Joe McCormick. So, guys, uh, you know you

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<v Speaker 1>guys like science, right, yeah, big on the science. I

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<v Speaker 1>prefer mad science, right well, I mean Plaine science is okay, right, yeah.

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<v Speaker 1>When when you can't get mad science, plane science will

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<v Speaker 1>do in a pinch. And here's the thing about science,

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<v Speaker 1>you see, it's a it's something that requires an investment.

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<v Speaker 1>It's not we haven't reached a point in the world

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<v Speaker 1>where we can just study things for free and mankind

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<v Speaker 1>can benefit from our studies. It turns out that to

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<v Speaker 1>to conduct really good science, you often need a lot

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<v Speaker 1>of the cold, hard cat. Yeah. Things cost money, especially

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<v Speaker 1>mad signs. I would say, yeah, no, that's those various

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<v Speaker 1>Tesla coils and uh and Jacob's ladders. They don't pay

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<v Speaker 1>for themselves. Yeah. Well, I mean you can sometimes get

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<v Speaker 1>test subjects at a cheaper hourly rate if you promise

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<v Speaker 1>them nightmarish hallucinations. This is true if you read any

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<v Speaker 1>of the signs on Marta trains for college students who

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<v Speaker 1>are desperate for money. Uh yeah, so, but but human

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<v Speaker 1>experimentation out of the way, you still have materials costs

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<v Speaker 1>and things like that. You uh, if you've ever done

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<v Speaker 1>a science fair as a kid, you know you had

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<v Speaker 1>to buy that three paneled cardboard backdrop and those things

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<v Speaker 1>ain't cheap. Soda glue and yeah, yeah no, and beyond that,

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<v Speaker 1>I mean, we're making light of it, but obviously there

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<v Speaker 1>are lots of different costs involved, everything from salaries or

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<v Speaker 1>or at least some sort of compensation for the people

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<v Speaker 1>doing the work because you know, they have to pay

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<v Speaker 1>bills and things, to paying for the labs, for paying

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<v Speaker 1>for all the materials, uh, and paying people to make

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<v Speaker 1>sure and quality check all the research to be certain

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<v Speaker 1>that everything was done properly so that whatever findings come

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<v Speaker 1>out as a result are logically based upon the experiment itself.

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<v Speaker 1>I mean, the whole process is expensive. So where does

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<v Speaker 1>that money come from? Traditionally from from three different kind

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<v Speaker 1>of branches. Yeah, yeah, you've got you've got governments. That's

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<v Speaker 1>a big one. Well, actually, i'd back up before we

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<v Speaker 1>hit governments. Traditionally you may have also have independent wealth.

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<v Speaker 1>So a lot of scientists throughout history, certainly not all,

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<v Speaker 1>but a lot of people who made scientific discoveries were

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<v Speaker 1>people who had leisure who are or they had a

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<v Speaker 1>patron who was who had that kind of disposable income.

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<v Speaker 1>In fact, patronage was a big way of doing science

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<v Speaker 1>before we got into the giant academy and things of

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<v Speaker 1>that nature. Sure, these days that would probably fall under

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<v Speaker 1>kind of the private grant kind of area, which was

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<v Speaker 1>going to be our second topic. But we can just

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<v Speaker 1>mention now that there are lots of private foundations out

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<v Speaker 1>there that that have it within their scope to specifically

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<v Speaker 1>fund research that's right and right. So it you know,

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<v Speaker 1>a few hundred years ago, it might have been like

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<v Speaker 1>a duke or like the church or something like that.

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<v Speaker 1>Now it's maybe more like some organization, a nonprofit organization.

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<v Speaker 1>And in these cases, the the approach of getting funding

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<v Speaker 1>from a private grant a private organization is not that

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<v Speaker 1>different from applying for a government grant for science. How

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<v Speaker 1>government work? Well, how does government funded science work? Question? Yeah,

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<v Speaker 1>So essentially you have pools of money that have been

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<v Speaker 1>allotted by the United States. This is within the United States.

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<v Speaker 1>Obviously other countries are different. But the United States you

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<v Speaker 1>have pools of money that are allotted for specific purposes,

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<v Speaker 1>for instance, scientific research, and that's overseen by different departments

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<v Speaker 1>like the National Science Foundation or the National Institutes of Health, etcetera,

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<v Speaker 1>Department of Energy, etcetera. Yeah, yeah, even Department of Defense

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<v Speaker 1>has a big one obviously, DARPA. They that whole area

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<v Speaker 1>has got its own budget for research. Now, all of

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<v Speaker 1>these are meant for specific types of applications. Sometimes they're

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<v Speaker 1>pretty broad, general categories like the National Science Foundations, pretty broad,

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<v Speaker 1>National Institute of Health obviously that's more health related. So

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<v Speaker 1>you have these pools of money that then are overseen

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<v Speaker 1>by committees, and so in order to get at that money,

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<v Speaker 1>you have to submit a grand application and hope that

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<v Speaker 1>yours is chosen over all the other applications coming in

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<v Speaker 1>knowing that that pool of money is pretty limited, and

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<v Speaker 1>sometimes we see those budgets cut year over year. It

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<v Speaker 1>all depends upon what politicians feel is important from one

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<v Speaker 1>year to the next. My guess is that the general

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<v Speaker 1>public believes that that money is more abundant than it

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<v Speaker 1>actually is. It is not, and it is not easy

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<v Speaker 1>to get to but we'll cover that later on in

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<v Speaker 1>the podcast. Okay, But so both like a private patron

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<v Speaker 1>or organization and the government, they they're potentially likely to

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<v Speaker 1>fund your exploratory science just to discover things about the world.

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<v Speaker 1>But i'd imagine there are also groups that are mainly

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<v Speaker 1>interested in how science is going to make you some money. Yeah,

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<v Speaker 1>those would be corporations. Yeah, I wrote down private companies,

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<v Speaker 1>but corporations is more accurate because it doesn't have to

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<v Speaker 1>be a private company. It could just be it could

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<v Speaker 1>be a publicly traded corporation that funds. But yes, a

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<v Speaker 1>corporation is usually funding the private sector. Yeah, funding science

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<v Speaker 1>for a specific they're hoping for specific outcomes, something that

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<v Speaker 1>can be monetized down the road. Uh. And obviously that

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<v Speaker 1>comes with its own set of pros and cons, which

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<v Speaker 1>we'll get into a little bit later. And you can

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<v Speaker 1>devil's advocate that if you can make that phrase into

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<v Speaker 1>a verb, that that that that a given company might

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<v Speaker 1>in fact be interested in promoting research for the good

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<v Speaker 1>of mankind as well. But it's also it's it's always

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<v Speaker 1>going to be sticky territory. Thank you for advocating devilishly, Lauren.

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<v Speaker 1>But but SpaceX would be a good example of that, right,

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<v Speaker 1>SpaceX private company, but a lot of at least the

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<v Speaker 1>pr coming out of SpaceX is along those lines, and

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<v Speaker 1>I'm I'm willing to believe that there is a an

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<v Speaker 1>actual sincere spot in the heart of that company. Doesn't

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<v Speaker 1>necessarily mean everything they do is altruistic. I don't mean

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<v Speaker 1>to go that far, but to suggest that they are

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<v Speaker 1>very much interested in the pursuit of science beyond just hey,

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<v Speaker 1>here's how we can make some more cash. Now, an

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<v Speaker 1>emerging way of paying for science is crowdfunding, which, of

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<v Speaker 1>course most people think of things like Kickstarter and indiegog.

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<v Speaker 1>Those are the two big ones, right, and more for

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<v Speaker 1>things like like you've you've got a pebble, Jonathan, I

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<v Speaker 1>like like goofy gadgets, I mean or useful gadgets, pebbles,

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<v Speaker 1>not goofy gorgeous. Okay, explain what a pebble is. Well,

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<v Speaker 1>it's a little rock, or it's also a smart watch.

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<v Speaker 1>It was a popular crowd crowdfunded smart extremely now now,

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<v Speaker 1>granted I I ordered mine after the crowdfunding I was

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<v Speaker 1>not one of the cool kids who backed it back

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<v Speaker 1>in the kickstarter days. Even though it is a Kickstarter edition.

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<v Speaker 1>But but many Kickstarter projects are for you know, artists

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<v Speaker 1>or musicians or or small technology companies who are trying

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<v Speaker 1>to put a product to market, not not necessarily for research.

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<v Speaker 1>So so how does this research then come into the equation.

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<v Speaker 1>It's interesting because it's one of those it's one of

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<v Speaker 1>those applications of the Kickstarter model that at least at

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<v Speaker 1>first glance, does not seem to fit the parameters of

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<v Speaker 1>what Kickstarter was all about. But Kickstar has been pretty

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<v Speaker 1>flexible with those. I mean, there are examples of projects

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<v Speaker 1>that have been approved on Kickstarter that again don't necessarily

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<v Speaker 1>fit the terms of service that you are supposed to

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<v Speaker 1>agree to, and you submit a project and knowing that

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<v Speaker 1>that project could be denied. I mean, not everything that

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<v Speaker 1>gets submitted to kickstarters approved, but there have been several

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<v Speaker 1>cases of science based projects that were submitted to Kickstarter

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<v Speaker 1>and were approved and either funded or didn't fund um

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<v Speaker 1>And Kickstar is not the only one. There's actually one

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<v Speaker 1>called Experiment, which is just for scientific research and various

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<v Speaker 1>scientific projects. So there are some that are specific for that.

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<v Speaker 1>But Kickstarter, I think is the most well known of crowdfunding,

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<v Speaker 1>with maybe Indie Go Go taking second place. So um

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<v Speaker 1>at any rate, there are a lot of different examples.

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<v Speaker 1>The one I wanted to talk about specifically that made

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<v Speaker 1>the news not too long ago was kick SAT. So

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<v Speaker 1>I guess the kick is for Kickstarter and SAT for satellite,

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<v Speaker 1>And the actual Kickstarter was launched back in two thousand eleven.

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<v Speaker 1>So you muld say, well, why the heck is that

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<v Speaker 1>news now? Well, it's news now because it went from

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<v Speaker 1>the Kickstarter project phase all the way through funding to reality.

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<v Speaker 1>It actually became a thing that then got launched into space.

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<v Speaker 1>But what the heck was it? So this was a

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<v Speaker 1>project to launch very very tiny satellites tiny spacecraft into

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<v Speaker 1>low Earth orbit. And when I'm talking tiny, I'm talking

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<v Speaker 1>about like a little bitty square that's a circuit board

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<v Speaker 1>that only has a few elements on it. I'll talk

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<v Speaker 1>about that in a second. The project co creator named

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<v Speaker 1>Zack Manchester. He was a graduate from the Aerospace engineering

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<v Speaker 1>department at Cornell University. The other co creator was Michael Johnson,

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<v Speaker 1>and together they developed this tiny spacecraft. They called it Sprite.

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<v Speaker 1>So each individual spacecraft is a sprite and they could

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<v Speaker 1>be built and launched in low Earth orbit for just

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<v Speaker 1>a few hundred dollars each. So the idea was that

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<v Speaker 1>by creating a whole bunch of small ones and then

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<v Speaker 1>making a delivery system where you could package hundreds of

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<v Speaker 1>small ones together, you could launch the equivalent of a

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<v Speaker 1>hundred or a thousand satellites for the same price that

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<v Speaker 1>you would pay for a relatively small piece of equipment

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<v Speaker 1>that's just one piece to go into space. So kind

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<v Speaker 1>of quantity over quality in a way, because these particular

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<v Speaker 1>spacecraft are not terribly sophisticated. Um, do you guys, you

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<v Speaker 1>guys have heard about the the Soviet satellite sput Nick right,

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<v Speaker 1>the first man made satellite launched into orbit. It essentially

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<v Speaker 1>just produced a ping that could be picked up by

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<v Speaker 1>by radio antenna and terrified the Americans. Oh, it absolutely did,

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<v Speaker 1>because not because it made a ping noise, but because

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<v Speaker 1>it was a very sinister ping. Mostly admit that the

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<v Speaker 1>Soviet Union had a had missile technology that could reach

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<v Speaker 1>all the way across the United States. There's also this

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<v Speaker 1>whole issue with Cuba going on at the time. But anyway,

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<v Speaker 1>so my our former co worker Chris Palette used to

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<v Speaker 1>call it the the sphere. What beat is essentially what

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<v Speaker 1>spot Nick was and that's you know again, it didn't

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<v Speaker 1>do much other than send out this little ping message

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<v Speaker 1>to just say I'm here, Yeah, I'm here. It's proof

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<v Speaker 1>that this is a man made object in orbit. Well,

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<v Speaker 1>the the kicks at Sprite spacecraft are pretty similar in

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<v Speaker 1>the sense that that's pretty much all they can do.

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<v Speaker 1>They only have a couple of antenna, a micro controller,

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<v Speaker 1>a radio, and some solar cells that allow it to

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<v Speaker 1>gather power from sunlight. And all it really does is

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<v Speaker 1>transmit its own name, which you can you know, if

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<v Speaker 1>you were to back this project, you could actually name

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<v Speaker 1>your sprite, so it would send out that message over

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<v Speaker 1>and over and plus a few bits of data. So

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<v Speaker 1>not that different from spot Nick. Right, you know, there

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<v Speaker 1>wasn't It wasn't a practical application. It's more of a

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<v Speaker 1>proof of concept, and the idea being that further more

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<v Speaker 1>sophisticated spacecraft could be developed in the future, assuming that

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<v Speaker 1>this one proved to be successful. Oh sure. And also,

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<v Speaker 1>I mean these these are very very small, which is

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<v Speaker 1>impressive in terms of just circuit board technology and and

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<v Speaker 1>the way that things have advanced since for example, spot

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<v Speaker 1>Nick back and right, yeah, yeah, where you don't have

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<v Speaker 1>a giant silver ball going around the Earth. Yeah, I know,

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<v Speaker 1>it's pretty exciting. Um. And then the kick Sat itself

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<v Speaker 1>was the delivery system. So it looked like a like

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<v Speaker 1>a kind of like a bread box. This is a

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<v Speaker 1>big rectangular thing that could hold hundreds or thousands of

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<v Speaker 1>these sprites. And then at the appointed time, the the

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<v Speaker 1>various doors on this would open up and launched. Yeah, yes,

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<v Speaker 1>you get a cloud of sprite, actually cloud of sprites,

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<v Speaker 1>but close enough. And uh So, the whole idea was

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<v Speaker 1>to be able to launch these then make sure you

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<v Speaker 1>could actually locate them and track them and see that

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<v Speaker 1>the project was in fact a viable one. That's that

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<v Speaker 1>would mean that they could build on it in the future.

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<v Speaker 1>The goal was just thirty dollars, and I say just

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<v Speaker 1>because when we talk about space projects, thirty dollars is

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<v Speaker 1>really not that much at all. Um. It was a

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<v Speaker 1>very successful project ended up getting more than twice what

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<v Speaker 1>they were asking for. They got seventy four six bucks.

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<v Speaker 1>I don't know who threw in these six dollars, but

0:13:15.480 --> 0:13:18.840
<v Speaker 1>that was pretty cool of them. Uh And in total,

0:13:19.640 --> 0:13:23.960
<v Speaker 1>in May two thou fourteen, the kicks Sat satellite, the

0:13:24.000 --> 0:13:28.480
<v Speaker 1>first one ever, carried a hundred and four sprites courtesy

0:13:28.679 --> 0:13:31.920
<v Speaker 1>of a space X launch. Already mentioned them once in

0:13:31.920 --> 0:13:34.760
<v Speaker 1>this podcast, but that's the company that actually launched the

0:13:34.880 --> 0:13:37.199
<v Speaker 1>rocket that carried the kicks at. It was a c

0:13:37.440 --> 0:13:40.040
<v Speaker 1>R S three rocket and it was actually on the

0:13:40.040 --> 0:13:42.199
<v Speaker 1>way to the I S S, the International Space Station,

0:13:42.280 --> 0:13:45.560
<v Speaker 1>so it was up in. Yeah, they hit stor ride,

0:13:46.320 --> 0:13:49.120
<v Speaker 1>they did their little uh thumb out the on the

0:13:49.120 --> 0:13:52.280
<v Speaker 1>side of the highway, sad Hulk music playing in the background,

0:13:52.280 --> 0:13:54.760
<v Speaker 1>and this rocket picked him up. Elon Musk was like, yeah, sure,

0:13:54.840 --> 0:13:57.760
<v Speaker 1>come along. Yeah, He's like, dude, we're totally going that way,

0:13:57.760 --> 0:14:00.959
<v Speaker 1>come on, hop in. So the only thing is that

0:14:01.120 --> 0:14:03.080
<v Speaker 1>there's a couple of people who have said that maybe

0:14:03.120 --> 0:14:06.080
<v Speaker 1>this project is not the best thing in the world,

0:14:06.160 --> 0:14:10.360
<v Speaker 1>not not for this particular implementation, but because of implications

0:14:10.400 --> 0:14:13.960
<v Speaker 1>down the road, being that uh yeah, like like space debris,

0:14:14.040 --> 0:14:18.480
<v Speaker 1>Like you're you're purposefully launching a couple of hundred useless

0:14:18.600 --> 0:14:21.200
<v Speaker 1>bits of technology into an already crowded air field. Yeah,

0:14:21.240 --> 0:14:24.080
<v Speaker 1>that would be the space that would definitely be the criticism, right.

0:14:24.120 --> 0:14:27.640
<v Speaker 1>I mean, now we're not saying that the spacecraft are useless,

0:14:27.640 --> 0:14:29.880
<v Speaker 1>we're just saying that's kind of what the critics would say,

0:14:30.000 --> 0:14:33.360
<v Speaker 1>and uh, and you know, the response is that the

0:14:33.400 --> 0:14:37.440
<v Speaker 1>spacecraft are designed to deteriorate, their orbits deteriorate rapidly, so

0:14:37.520 --> 0:14:39.840
<v Speaker 1>within a week or two they would be burning up

0:14:39.840 --> 0:14:42.920
<v Speaker 1>on reentry and not be an issue in space. They're

0:14:42.920 --> 0:14:46.640
<v Speaker 1>not going high enough in orbit for them to stabilize

0:14:46.760 --> 0:14:48.960
<v Speaker 1>or to or to Yeah, that would take quite a

0:14:48.960 --> 0:14:51.880
<v Speaker 1>bit of ways, or to just become an issue like

0:14:51.920 --> 0:14:54.280
<v Speaker 1>getting in the way of other communication satellites or anything

0:14:54.320 --> 0:14:58.560
<v Speaker 1>like that. However, so while this particular implementation is not

0:14:58.600 --> 0:15:01.280
<v Speaker 1>a problem in that sense, the worry is that by

0:15:01.400 --> 0:15:05.040
<v Speaker 1>proving that this is a viable option, we might see

0:15:05.200 --> 0:15:08.360
<v Speaker 1>lots more stuff get launched into space over time, and

0:15:08.440 --> 0:15:12.840
<v Speaker 1>that an aggregate could become an issue at some point. Now, granted,

0:15:12.880 --> 0:15:16.480
<v Speaker 1>that's saying like we shouldn't do this thing because this

0:15:16.520 --> 0:15:18.760
<v Speaker 1>other thing may or may not happen, and that's that's

0:15:18.800 --> 0:15:21.600
<v Speaker 1>a tough argument to make. It's very discouraging and sort

0:15:21.640 --> 0:15:24.520
<v Speaker 1>of a pessimistic view of what could happen, but it's

0:15:24.520 --> 0:15:27.320
<v Speaker 1>still something to think about. It's something to consider when

0:15:27.320 --> 0:15:30.440
<v Speaker 1>moving forward. Is let's at least acknowledge that that's a

0:15:30.480 --> 0:15:34.040
<v Speaker 1>possibility before we hit the launch button, because then we

0:15:34.120 --> 0:15:38.080
<v Speaker 1>can still be responsible while continuing research. We don't want

0:15:38.080 --> 0:15:40.200
<v Speaker 1>to we don't want to discourage people from doing science.

0:15:40.200 --> 0:15:41.760
<v Speaker 1>We just want to do a response. But we can

0:15:41.800 --> 0:15:45.880
<v Speaker 1>form a plan this way and right exactly. So that's

0:15:45.880 --> 0:15:50.160
<v Speaker 1>not the only Kickstarter science project that's out there. There's

0:15:50.160 --> 0:15:52.640
<v Speaker 1>actually a few. Well, in fact, there have been other

0:15:52.800 --> 0:15:58.400
<v Speaker 1>satellite projects from Kickstarter. The remember the Planetary Resources ar

0:15:58.480 --> 0:16:01.640
<v Speaker 1>kid project, right y, Yeah, where they wanted to launch

0:16:01.920 --> 0:16:05.160
<v Speaker 1>small satellites and and through Kickstarter they gave people the

0:16:05.240 --> 0:16:09.240
<v Speaker 1>chance to help aim the satellites at certain funding levels

0:16:09.360 --> 0:16:11.880
<v Speaker 1>or to have their picture displayed on a on a

0:16:11.880 --> 0:16:14.080
<v Speaker 1>picture taken by the satellite up over the curve of

0:16:14.120 --> 0:16:17.040
<v Speaker 1>the Earth. Right Yeah. That was a really cool way

0:16:17.080 --> 0:16:21.680
<v Speaker 1>of trying to get public support behind a project. Another

0:16:21.760 --> 0:16:25.320
<v Speaker 1>one that was pushed by one of the co founders

0:16:25.320 --> 0:16:27.640
<v Speaker 1>of kicks At, Michael Johnson, you know I mentioned him,

0:16:28.280 --> 0:16:30.880
<v Speaker 1>was called Pocket Spacecraft. Now, that was a follow up

0:16:30.920 --> 0:16:34.680
<v Speaker 1>project to kicks At, which had at its root of

0:16:34.800 --> 0:16:38.520
<v Speaker 1>an even smaller spacecraft than than the little sprites, so

0:16:38.800 --> 0:16:43.120
<v Speaker 1>tinier form factor. It was supposed to be more um sophisticated.

0:16:43.120 --> 0:16:46.080
<v Speaker 1>It was called Scout, but this one was going to

0:16:46.120 --> 0:16:48.600
<v Speaker 1>travel to the Moon, and they held a Kickstarter, but

0:16:48.720 --> 0:16:52.560
<v Speaker 1>that one did not fund. However, the project gained the

0:16:52.600 --> 0:16:55.800
<v Speaker 1>interest of private investors, who then poured about five thousand

0:16:55.840 --> 0:16:59.840
<v Speaker 1>dollars into Were these private investors wearing long robes with

0:17:00.040 --> 0:17:05.719
<v Speaker 1>funny hats and carrying umbrellas, not that I know of. Sorry,

0:17:05.760 --> 0:17:07.920
<v Speaker 1>I'm making a little journey to the moon. Yeah, I

0:17:08.520 --> 0:17:12.120
<v Speaker 1>get the joke. But as far as I know, they,

0:17:12.160 --> 0:17:14.720
<v Speaker 1>as far as I know, they were not um dressed

0:17:14.760 --> 0:17:17.560
<v Speaker 1>in such a manner. But it's possible I was not there.

0:17:18.119 --> 0:17:21.760
<v Speaker 1>Kickstarter doesn't really necessarily make you, you know, it doesn't

0:17:21.760 --> 0:17:25.199
<v Speaker 1>disclose the fashion of the participants all the time. And

0:17:25.240 --> 0:17:27.639
<v Speaker 1>I wasn't there for the private investment, so it could

0:17:27.640 --> 0:17:30.600
<v Speaker 1>be you know what, let's just say yes, yes, they

0:17:30.600 --> 0:17:34.199
<v Speaker 1>were in fact doing that. Another science project that appeared

0:17:34.200 --> 0:17:37.040
<v Speaker 1>like Kickstarter with Songbird, which, uh, while it was a

0:17:37.040 --> 0:17:39.720
<v Speaker 1>songbird migratory pattern Kickstarter, it was really kind of a

0:17:39.760 --> 0:17:44.560
<v Speaker 1>cool thing, this idea of putting tiny little geo locators

0:17:44.600 --> 0:17:49.000
<v Speaker 1>on the California hermit thrush as a two thousand dollar goal,

0:17:49.280 --> 0:17:51.320
<v Speaker 1>and it funded. And this was the whole idea was

0:17:51.400 --> 0:17:53.880
<v Speaker 1>just to find out where these birds go when they

0:17:53.920 --> 0:17:56.480
<v Speaker 1>travel in the winter because they would always return to

0:17:56.520 --> 0:17:59.600
<v Speaker 1>the same spot, but no one was entirely certain exactly

0:17:59.600 --> 0:18:01.679
<v Speaker 1>where they would end up. And so by putting these

0:18:01.720 --> 0:18:04.080
<v Speaker 1>little gl locators on the birds, they're going to learn

0:18:04.119 --> 0:18:07.879
<v Speaker 1>more about the migratory patterns of this particular species, unless,

0:18:07.880 --> 0:18:09.480
<v Speaker 1>of course, it weighs them down, in which case they'll

0:18:09.480 --> 0:18:12.320
<v Speaker 1>stop someplace closer along the way and then we'll all

0:18:12.400 --> 0:18:14.960
<v Speaker 1>think that that's where they always went. So you know,

0:18:15.080 --> 0:18:18.400
<v Speaker 1>of course, the thing about science you can't observe when

0:18:18.480 --> 0:18:23.080
<v Speaker 1>it affected. Granted that usually applies only to the quantum world,

0:18:23.080 --> 0:18:26.119
<v Speaker 1>but go with me on this one. Another one was

0:18:26.320 --> 0:18:31.040
<v Speaker 1>plasma jet electric thrusters super awesome, you know, alternate alternate

0:18:31.040 --> 0:18:35.000
<v Speaker 1>propulsion system. This was really just to test out a

0:18:35.080 --> 0:18:39.960
<v Speaker 1>propulsion system, so not something to that would be built. Yeah,

0:18:40.000 --> 0:18:43.000
<v Speaker 1>this is more to to try and perfect the actual

0:18:43.040 --> 0:18:45.640
<v Speaker 1>technology here on Earth so that one day it could

0:18:45.680 --> 0:18:49.359
<v Speaker 1>be incorporated into spacecraft that would launch from some other means,

0:18:49.480 --> 0:18:51.080
<v Speaker 1>you know, we would get it up into space and

0:18:51.119 --> 0:18:54.200
<v Speaker 1>then this would be its propulsion once up in space.

0:18:54.920 --> 0:18:57.760
<v Speaker 1>So that was really cool. That's successfully funded back in

0:18:57.760 --> 0:18:59.520
<v Speaker 1>two thousand and twelve, and there are a lot of

0:18:59.560 --> 0:19:02.880
<v Speaker 1>other checks on Kickstarter. Almost all of them are space related,

0:19:03.000 --> 0:19:06.520
<v Speaker 1>not not every single one, but most of them. Space

0:19:06.560 --> 0:19:08.560
<v Speaker 1>tends to be one of the ones that people get

0:19:08.560 --> 0:19:12.080
<v Speaker 1>really excited by. It's pretty inspiring. Yeah, it's you can

0:19:12.119 --> 0:19:15.679
<v Speaker 1>see how that could get someone's imagination going. You know.

0:19:15.760 --> 0:19:20.440
<v Speaker 1>It's it's a little harder sometimes to suggest to people, Hey, uh,

0:19:20.600 --> 0:19:22.200
<v Speaker 1>why don't you contribute to this. We're going to be

0:19:22.240 --> 0:19:27.000
<v Speaker 1>studying this fungus. You know, space is the final frontier.

0:19:27.119 --> 0:19:30.560
<v Speaker 1>Threshes are not. No, but it was successful. Of course,

0:19:30.560 --> 0:19:32.760
<v Speaker 1>it did have a very modest goal. Two thousand dollars

0:19:32.800 --> 0:19:36.520
<v Speaker 1>was not a whole lot. So as far as the

0:19:36.600 --> 0:19:39.200
<v Speaker 1>pros and cons of all these different kinds of funding

0:19:39.200 --> 0:19:42.320
<v Speaker 1>strategies go, there's some that are pretty similar. Like I

0:19:42.359 --> 0:19:46.479
<v Speaker 1>said before, the government and private foundation grants are pretty

0:19:46.520 --> 0:19:49.200
<v Speaker 1>close in the way that generally you have to go

0:19:49.280 --> 0:19:52.119
<v Speaker 1>about trying to secure one. So if you're a scientist

0:19:52.560 --> 0:19:55.439
<v Speaker 1>and you need to get funding for your project, probably

0:19:55.480 --> 0:19:58.080
<v Speaker 1>want to write up a grant proposal. Yeah, probably gonna

0:19:58.119 --> 0:20:01.399
<v Speaker 1>write up lots of grant proposal because the first you

0:20:01.400 --> 0:20:02.920
<v Speaker 1>need to learn how to do that thing, because it's

0:20:02.920 --> 0:20:05.560
<v Speaker 1>actually really complicated. No, it's not easy. The people who

0:20:05.720 --> 0:20:08.159
<v Speaker 1>who specialize in this. I mean they can spend, you know,

0:20:08.440 --> 0:20:12.000
<v Speaker 1>quite a long time just working on one let alone multiples,

0:20:12.040 --> 0:20:14.639
<v Speaker 1>and you'd never want to put all of your scientific

0:20:14.680 --> 0:20:17.639
<v Speaker 1>eggs in one scientific basket. So you're probably applying for

0:20:17.720 --> 0:20:21.160
<v Speaker 1>multiple grants. Especially if there's a limit on how much

0:20:21.200 --> 0:20:24.280
<v Speaker 1>can be rewarded and your project has a budget that's

0:20:24.320 --> 0:20:27.520
<v Speaker 1>greater than that limit, you're going to need multiple grants.

0:20:28.080 --> 0:20:30.439
<v Speaker 1>So uh, that means that you're going to have to

0:20:31.080 --> 0:20:35.160
<v Speaker 1>apply to lots of different either government programs or private foundations,

0:20:35.200 --> 0:20:38.200
<v Speaker 1>or a combination of the two. And while you're doing that,

0:20:38.480 --> 0:20:41.159
<v Speaker 1>you've got to keep in mind all the other scientists

0:20:41.280 --> 0:20:44.199
<v Speaker 1>are doing the same thing. Everyone is competing for that

0:20:44.359 --> 0:20:47.040
<v Speaker 1>same pool of money that is represented either by the

0:20:47.080 --> 0:20:51.280
<v Speaker 1>government or these private foundations. Now, in some cases, private

0:20:51.320 --> 0:20:54.720
<v Speaker 1>foundations are concentrating on specific types of science, So it

0:20:54.760 --> 0:20:57.399
<v Speaker 1>may be that your project falls in their purview and

0:20:57.440 --> 0:21:00.240
<v Speaker 1>you're fine, but some other project doesn't, and so you

0:21:00.280 --> 0:21:02.520
<v Speaker 1>don't have to compete directly with them. But they're still

0:21:02.520 --> 0:21:05.040
<v Speaker 1>going to be competition no matter what it is. Oh yeah,

0:21:05.119 --> 0:21:08.120
<v Speaker 1>and and as we mentioned earlier, the amount of money

0:21:08.160 --> 0:21:11.840
<v Speaker 1>that the government has to give according to budgets is

0:21:12.320 --> 0:21:16.320
<v Speaker 1>not usually greater year over years. No, it's sadly our

0:21:16.400 --> 0:21:21.080
<v Speaker 1>our investment in science has either for most year's plateaued

0:21:21.160 --> 0:21:24.520
<v Speaker 1>or taken a dip um. There are some special initiatives

0:21:24.560 --> 0:21:27.679
<v Speaker 1>that give more money to very specific areas of research,

0:21:27.720 --> 0:21:29.440
<v Speaker 1>and that's really cool, right, you know, when you get

0:21:29.480 --> 0:21:32.240
<v Speaker 1>to just broad exploratory science, that's where it starts to

0:21:32.240 --> 0:21:36.639
<v Speaker 1>get It's hard. It's a hard sell because you're asking people, look,

0:21:37.160 --> 0:21:41.280
<v Speaker 1>we're specifically wanting to look into the mystery to find

0:21:41.320 --> 0:21:44.399
<v Speaker 1>out what's there. We don't know what's there, and we

0:21:44.480 --> 0:21:46.680
<v Speaker 1>don't know that anything we find will be of any

0:21:46.680 --> 0:21:49.919
<v Speaker 1>practical use. It's hard to convince people to pay for

0:21:49.960 --> 0:21:53.280
<v Speaker 1>that because that's tough, especially if you're trying to convince

0:21:53.320 --> 0:21:56.479
<v Speaker 1>bureaucrats and politicians or for that. I mean, it's not

0:21:56.560 --> 0:22:01.320
<v Speaker 1>just anybody. It's people who specifically are uh very conscious

0:22:01.400 --> 0:22:04.040
<v Speaker 1>about the budget because they have to answer to the

0:22:04.080 --> 0:22:06.000
<v Speaker 1>people for it. And then a lot of times they're

0:22:06.040 --> 0:22:10.560
<v Speaker 1>not necessarily sympathetic to what you're trying to research, especially

0:22:10.600 --> 0:22:13.679
<v Speaker 1>if they themselves don't have a background in science, because

0:22:13.840 --> 0:22:16.880
<v Speaker 1>it's harder again for them to have that sympathetic view

0:22:17.080 --> 0:22:19.960
<v Speaker 1>you've heard these clips before of politicians making fun of

0:22:20.080 --> 0:22:24.000
<v Speaker 1>government funded science projects that studying you know, fruit flies

0:22:24.200 --> 0:22:28.720
<v Speaker 1>or studying mold. Ha ha ha ha ha. It's like

0:22:29.160 --> 0:22:32.080
<v Speaker 1>they just don't understand that, Oh, that's actually something worth studying.

0:22:32.080 --> 0:22:34.720
<v Speaker 1>We're learning very important things from doing that. Yeah, it's

0:22:34.760 --> 0:22:37.160
<v Speaker 1>once and again it's hard to communicate that with someone

0:22:37.200 --> 0:22:39.320
<v Speaker 1>who doesn't have that same background, especially you know, and

0:22:39.400 --> 0:22:43.120
<v Speaker 1>some scientists are are great scientists, but not great communicators.

0:22:43.119 --> 0:22:46.919
<v Speaker 1>So that actually problem so very complex here. Also, on

0:22:47.000 --> 0:22:51.639
<v Speaker 1>top of that, it requires scientists to dedicate a huge

0:22:51.640 --> 0:22:55.040
<v Speaker 1>amount of time just to try and try to get

0:22:55.040 --> 0:22:58.440
<v Speaker 1>through all the bureaucracy. In fact, according to uh to

0:22:58.560 --> 0:23:04.120
<v Speaker 1>Scientific American, in the university realm, so specifically within university

0:23:04.200 --> 0:23:08.360
<v Speaker 1>research areas, faculty members spend their time just going through

0:23:08.400 --> 0:23:14.040
<v Speaker 1>red tape, so that leaves only to do the actual job. Yeah.

0:23:14.200 --> 0:23:16.320
<v Speaker 1>I mean that's even if you're just a pure research

0:23:16.400 --> 0:23:19.399
<v Speaker 1>scientists at a university and you're not also carrying a

0:23:19.440 --> 0:23:22.399
<v Speaker 1>load of coursework, you know, or you're teaching courses. So

0:23:23.880 --> 0:23:27.560
<v Speaker 1>I mean almost half your time just getting through to

0:23:27.600 --> 0:23:29.719
<v Speaker 1>try and get the funding you need. So you can

0:23:29.800 --> 0:23:32.240
<v Speaker 1>understand how a lot of people talk about this system

0:23:32.280 --> 0:23:36.480
<v Speaker 1>being broken or at least inefficient. You know, if not broken,

0:23:36.520 --> 0:23:40.639
<v Speaker 1>it's it's not working at full potential. Um. So that

0:23:40.680 --> 0:23:43.280
<v Speaker 1>has definitely been a big issue. Next, let's talk about

0:23:43.320 --> 0:23:47.679
<v Speaker 1>the corporate sponsorships. You know, we mentioned that, uh, we

0:23:47.760 --> 0:23:50.880
<v Speaker 1>get the corporations involved sometimes, Uh, you know, it's it's

0:23:50.920 --> 0:23:54.119
<v Speaker 1>more frequent that we see corporations look for practical uses

0:23:54.160 --> 0:23:57.280
<v Speaker 1>of science. So it's even more difficult to kind of

0:23:57.280 --> 0:24:02.000
<v Speaker 1>just get pure explored territory science funded by corporations. Not

0:24:02.080 --> 0:24:05.639
<v Speaker 1>that it never happens, but it's rare. Yeah, and there's

0:24:06.119 --> 0:24:08.840
<v Speaker 1>I certainly don't want to cast a shadow over all

0:24:08.920 --> 0:24:12.760
<v Speaker 1>corporate funded science, but there is always a question when

0:24:12.800 --> 0:24:16.159
<v Speaker 1>you have corporate funded science out there. You know, so

0:24:16.200 --> 0:24:20.600
<v Speaker 1>you've published results that are favorable to whatever industry it is,

0:24:20.640 --> 0:24:25.840
<v Speaker 1>the oil industry or the you know, or or or

0:24:26.359 --> 0:24:30.320
<v Speaker 1>towards a specific kind of medication or treatment over another kind. Right,

0:24:30.400 --> 0:24:32.560
<v Speaker 1>it seems to be that you've got the money for

0:24:32.600 --> 0:24:36.200
<v Speaker 1>this experiment from those people. Right, it seems like there's

0:24:36.240 --> 0:24:38.800
<v Speaker 1>a there could be a bias going into the results. Yeah,

0:24:38.960 --> 0:24:41.879
<v Speaker 1>Like you said, Lauren, I mean the medical world is

0:24:41.880 --> 0:24:45.160
<v Speaker 1>a great example, because something like se of all clinical

0:24:45.200 --> 0:24:48.560
<v Speaker 1>trials in the United States are paid for by corporations

0:24:48.600 --> 0:24:52.480
<v Speaker 1>through corporate sponsorship. So if you have a a corporation

0:24:52.520 --> 0:24:56.320
<v Speaker 1>that has a vested interest in a particular let's say

0:24:56.359 --> 0:24:59.800
<v Speaker 1>it's a it's a a new experimental drug that they

0:25:00.000 --> 0:25:03.840
<v Speaker 1>want to have pushed through approval, uh, and they're the

0:25:03.840 --> 0:25:06.440
<v Speaker 1>ones funding a study to make sure that the drug

0:25:06.480 --> 0:25:09.800
<v Speaker 1>is actually has efficacy, that it's that actually does what

0:25:09.840 --> 0:25:12.520
<v Speaker 1>it's supposed to do, that it doesn't have the serious

0:25:12.520 --> 0:25:15.760
<v Speaker 1>side effects that could potentially sideline at all that kind

0:25:15.760 --> 0:25:19.080
<v Speaker 1>of stuff. Um, if they're the ones funding a group

0:25:19.119 --> 0:25:21.679
<v Speaker 1>of scientists work to do this, and the scientists want

0:25:21.720 --> 0:25:24.159
<v Speaker 1>to continue to be able to do work, there's always

0:25:24.200 --> 0:25:28.000
<v Speaker 1>the question of was biased introduced? Where the scientists biased

0:25:28.000 --> 0:25:31.000
<v Speaker 1>at all because the source of their the funding for

0:25:31.040 --> 0:25:33.680
<v Speaker 1>the project came from the same company that has a

0:25:33.720 --> 0:25:36.200
<v Speaker 1>vested interest in the outcome. Well sure, I mean, but

0:25:36.200 --> 0:25:39.200
<v Speaker 1>but there's there's something to be said for, um, for

0:25:39.359 --> 0:25:41.919
<v Speaker 1>pure research and development and and a lot of the

0:25:42.040 --> 0:25:44.240
<v Speaker 1>I mean, the kind of clinical trials that we're talking

0:25:44.240 --> 0:25:48.080
<v Speaker 1>about here are not internal research and development trials. Of course,

0:25:48.119 --> 0:25:52.199
<v Speaker 1>a company also, to to balance it has a vested

0:25:52.240 --> 0:25:54.840
<v Speaker 1>interest in making sure that the product that they put

0:25:54.840 --> 0:25:58.160
<v Speaker 1>out doesn't kill people. Um, that's bad for your customer. Yeah,

0:25:58.200 --> 0:26:01.159
<v Speaker 1>they don't want to have to completely you know, regenerate

0:26:01.200 --> 0:26:03.680
<v Speaker 1>generations in order to sell more more products. Yeah. I

0:26:03.720 --> 0:26:07.239
<v Speaker 1>think typically they will be concerned for liability, so they

0:26:07.280 --> 0:26:10.200
<v Speaker 1>don't want to try to like hide the fact that

0:26:10.240 --> 0:26:12.200
<v Speaker 1>this is going to kill people in a way that's

0:26:12.240 --> 0:26:14.960
<v Speaker 1>traceable to them. But but I mean more like what

0:26:15.080 --> 0:26:18.440
<v Speaker 1>I imagine happens more often. That might be a problem

0:26:18.560 --> 0:26:23.320
<v Speaker 1>with corporate funded researches. Selection bias in publishing. So if

0:26:23.440 --> 0:26:26.000
<v Speaker 1>if they've got a bunch of results that say, this

0:26:26.119 --> 0:26:28.800
<v Speaker 1>drug is very effective in this one study, and then

0:26:28.840 --> 0:26:31.280
<v Speaker 1>this other found that it's not really effective, and this

0:26:31.359 --> 0:26:34.679
<v Speaker 1>other found it doesn't do any better than placebo, they

0:26:34.720 --> 0:26:37.880
<v Speaker 1>might publish only one of this set of results. Well,

0:26:37.920 --> 0:26:41.680
<v Speaker 1>there are really complex laws for how any given research

0:26:41.760 --> 0:26:47.159
<v Speaker 1>team is allowed to or or should um accept and

0:26:47.200 --> 0:26:50.639
<v Speaker 1>report the funding that they receive from from any from anyone,

0:26:50.680 --> 0:26:53.159
<v Speaker 1>I mean, whether that's that's a government agency or private

0:26:53.200 --> 0:26:57.520
<v Speaker 1>foundation or one of these privately held companies, or publicly

0:26:57.960 --> 0:27:01.359
<v Speaker 1>you know, from from a corporation, and and and there

0:27:01.400 --> 0:27:06.520
<v Speaker 1>are a whole lot of of of law laws internationally, nationally, locally,

0:27:06.640 --> 0:27:10.480
<v Speaker 1>and at the at the academic like university institutional kind

0:27:10.480 --> 0:27:15.480
<v Speaker 1>of level. And I mean technically most journals, most reputable journals,

0:27:15.480 --> 0:27:18.520
<v Speaker 1>will not publish something if they suspect there's too much

0:27:18.560 --> 0:27:21.520
<v Speaker 1>of a conflict of interest. However, I mean, you know,

0:27:21.560 --> 0:27:24.760
<v Speaker 1>it's it's it's always it's always messy, and it's always

0:27:24.840 --> 0:27:27.560
<v Speaker 1>difficult to really get to the bottom of something like

0:27:27.640 --> 0:27:30.240
<v Speaker 1>whether someone was unbiased. And you know, keep keep in

0:27:30.280 --> 0:27:33.320
<v Speaker 1>mind that bias exists everywhere. There's literally no person on

0:27:33.359 --> 0:27:36.879
<v Speaker 1>this planet that is completely unbiased, and also no organization

0:27:36.960 --> 0:27:40.280
<v Speaker 1>that's completely unbiased. Even if you're talking about a government organization,

0:27:40.320 --> 0:27:42.760
<v Speaker 1>you're you're going to have at least a little bit

0:27:42.800 --> 0:27:45.359
<v Speaker 1>of an agenda there. Well, yeah, I mean it's where

0:27:45.920 --> 0:27:48.760
<v Speaker 1>we're not totally objective. We can't be. We can be

0:27:48.800 --> 0:27:51.320
<v Speaker 1>as close, we can try and be as rigorous as

0:27:51.320 --> 0:27:54.480
<v Speaker 1>possible to maintain an objective point of view, but it's

0:27:54.600 --> 0:27:58.000
<v Speaker 1>never going to be. Yeah, I think that's given. It

0:27:58.200 --> 0:28:01.119
<v Speaker 1>just be a question of relative level. Where on the

0:28:01.160 --> 0:28:07.560
<v Speaker 1>spectrum do you fall on chrony ism or or reputable scientist. Yeah,

0:28:07.760 --> 0:28:09.840
<v Speaker 1>and and so really what that kind of thing comes

0:28:09.880 --> 0:28:14.360
<v Speaker 1>down to is being more educated when you know, when

0:28:14.400 --> 0:28:16.840
<v Speaker 1>we as researchers, or when you as a consumer of

0:28:16.880 --> 0:28:19.760
<v Speaker 1>a product or or or s as a consumer of

0:28:19.760 --> 0:28:22.320
<v Speaker 1>a product or anyone is looking at this research that

0:28:22.359 --> 0:28:24.760
<v Speaker 1>has been done, it's really critical to to go to

0:28:24.800 --> 0:28:27.920
<v Speaker 1>the part where they disclose what funding they have received

0:28:28.160 --> 0:28:30.520
<v Speaker 1>and check it out right and just you know again,

0:28:30.640 --> 0:28:34.720
<v Speaker 1>just because even if if a research team gets their

0:28:34.720 --> 0:28:37.359
<v Speaker 1>funding from a corporation that has a vested interest, it

0:28:37.440 --> 0:28:39.880
<v Speaker 1>does not necessarily mean that the science they did was

0:28:39.920 --> 0:28:42.520
<v Speaker 1>bad or the findings were inaccurate. It just means that

0:28:42.960 --> 0:28:44.360
<v Speaker 1>you might want to look and see if there are

0:28:44.360 --> 0:28:47.040
<v Speaker 1>any other independent studies that were also done. Right. It's

0:28:47.040 --> 0:28:49.320
<v Speaker 1>a factor. It's it's that grain of salt that you

0:28:49.360 --> 0:28:53.000
<v Speaker 1>really need to take. So then we have crowdfunding, which

0:28:53.040 --> 0:28:55.320
<v Speaker 1>also has both pros and cons. One of the big

0:28:55.360 --> 0:28:58.520
<v Speaker 1>pros is that it gets people excited about science. Now,

0:28:58.880 --> 0:29:01.360
<v Speaker 1>being excited about science is a great thing because not

0:29:01.400 --> 0:29:04.280
<v Speaker 1>only does it allow the scientists to do their work,

0:29:04.680 --> 0:29:08.800
<v Speaker 1>but that can send a message to government officials to say,

0:29:09.040 --> 0:29:12.000
<v Speaker 1>you know, this is important and we should invest more

0:29:12.000 --> 0:29:13.880
<v Speaker 1>in it. So it kind of has has sort of

0:29:13.880 --> 0:29:17.720
<v Speaker 1>a ripple effect where it's possible if crowdfunding gets to

0:29:17.800 --> 0:29:20.840
<v Speaker 1>be exciting enough that you could see some more government

0:29:20.840 --> 0:29:24.360
<v Speaker 1>interests play apart in funding science. Down the road, of course,

0:29:24.360 --> 0:29:27.080
<v Speaker 1>you could also get the other side where the government says, well,

0:29:27.120 --> 0:29:29.040
<v Speaker 1>we don't need to fund science, look that people are

0:29:29.040 --> 0:29:30.360
<v Speaker 1>doing it on their own, so let's just get out

0:29:30.400 --> 0:29:32.920
<v Speaker 1>of that game. Um So there's always there's always that

0:29:32.960 --> 0:29:35.200
<v Speaker 1>possibility too. I like to be more of an optimist

0:29:35.240 --> 0:29:38.080
<v Speaker 1>and hope that we just find new ways of funding science.

0:29:38.120 --> 0:29:41.400
<v Speaker 1>But another advantage is that sciences don't have to jump

0:29:41.520 --> 0:29:44.240
<v Speaker 1>through as many hoops necessarily like they have. Imagine that

0:29:44.320 --> 0:29:47.560
<v Speaker 1>kickstarter standards are a lot lower than the government. Well, yeah,

0:29:47.680 --> 0:29:50.800
<v Speaker 1>for one thing, Kickster really what they're looking for is

0:29:50.840 --> 0:29:53.440
<v Speaker 1>to make sure that you you are following the rules

0:29:53.480 --> 0:29:56.480
<v Speaker 1>that Kickster has set up, and as we've pointed out already,

0:29:56.600 --> 0:30:02.040
<v Speaker 1>they're not always that. Um yeah, there are a couple

0:30:02.080 --> 0:30:03.720
<v Speaker 1>of projects I'm thinking of right off the top of

0:30:03.760 --> 0:30:07.240
<v Speaker 1>my head that that clearly did not meet the goals,

0:30:07.280 --> 0:30:10.720
<v Speaker 1>but not not scientific ones either. But as long as

0:30:10.760 --> 0:30:12.520
<v Speaker 1>they as long as you do, you've got a good

0:30:12.520 --> 0:30:15.680
<v Speaker 1>shot of getting your project approved. So the first thought

0:30:15.720 --> 0:30:18.880
<v Speaker 1>I had when we were talking about crowdfunding science as

0:30:19.040 --> 0:30:22.239
<v Speaker 1>through Kickstarter is Hey, I never got these results I

0:30:22.320 --> 0:30:24.600
<v Speaker 1>was promised. Well, see, that's the thing is that you

0:30:24.640 --> 0:30:27.239
<v Speaker 1>have to you have to define your project properly so

0:30:27.280 --> 0:30:29.320
<v Speaker 1>that people know what it is you're trying to do

0:30:29.880 --> 0:30:33.160
<v Speaker 1>and if you are responsible because this is this is

0:30:33.320 --> 0:30:35.840
<v Speaker 1>approach that a project manager has to do. The project

0:30:35.840 --> 0:30:38.920
<v Speaker 1>manager needs to be able to explain whatever the scientific

0:30:39.920 --> 0:30:44.440
<v Speaker 1>project happens to be, whether it's any kind of experimentation

0:30:44.560 --> 0:30:48.400
<v Speaker 1>for for you know, just scientific exploration purposes, or if

0:30:48.440 --> 0:30:51.280
<v Speaker 1>it's building a specific piece of equipment, whatever it is.

0:30:51.760 --> 0:30:53.800
<v Speaker 1>They have to be very clear on what the goals

0:30:53.840 --> 0:30:56.680
<v Speaker 1>of the project are and what a successful outcome will

0:30:56.720 --> 0:30:59.400
<v Speaker 1>look like. Even if they don't know what the results are,

0:30:59.440 --> 0:31:01.720
<v Speaker 1>they would say, you know, knowing the results would be

0:31:01.720 --> 0:31:04.680
<v Speaker 1>the successful outcome. And so you have to be very

0:31:04.680 --> 0:31:08.080
<v Speaker 1>good at communicating that because otherwise what can happen is

0:31:08.120 --> 0:31:10.400
<v Speaker 1>if you're if you're not good at communicating it, and

0:31:10.440 --> 0:31:13.160
<v Speaker 1>people fund these things and then they never hear anything

0:31:13.200 --> 0:31:16.280
<v Speaker 1>about it ever again, it just very quietly kind of

0:31:16.280 --> 0:31:18.640
<v Speaker 1>fades away. Let's say that everyone was on the up

0:31:18.640 --> 0:31:20.520
<v Speaker 1>and up and they actually did whatever it was they

0:31:20.520 --> 0:31:22.760
<v Speaker 1>said they were going to do. But either it just

0:31:22.800 --> 0:31:26.760
<v Speaker 1>didn't pan out, or it wasn't really reported on, or

0:31:27.400 --> 0:31:29.280
<v Speaker 1>they kind of forgot to get back to their user

0:31:29.280 --> 0:31:31.800
<v Speaker 1>base and send out that update like like, hey, check

0:31:31.800 --> 0:31:34.040
<v Speaker 1>it out. We learned that this stuff happens. Right. If

0:31:34.320 --> 0:31:37.560
<v Speaker 1>that doesn't happen, then that is bad news for everybody,

0:31:37.640 --> 0:31:40.640
<v Speaker 1>because what it does is discourage the folks who supported

0:31:41.000 --> 0:31:44.760
<v Speaker 1>that particular project from ever supporting another one. So you

0:31:44.840 --> 0:31:47.640
<v Speaker 1>have to be really careful with crowdfunding as well. You've

0:31:47.680 --> 0:31:49.160
<v Speaker 1>got the fact that you don't have to jump through

0:31:49.200 --> 0:31:51.360
<v Speaker 1>as many hoops, and all you have to do is

0:31:51.360 --> 0:31:56.480
<v Speaker 1>appeal to people's sense of whatever what exploration or adventure,

0:31:56.600 --> 0:31:59.880
<v Speaker 1>whatever your scientific project is related to, could be conservation,

0:32:00.040 --> 0:32:02.280
<v Speaker 1>could be anything. Really, you have to appeal to that.

0:32:02.360 --> 0:32:03.760
<v Speaker 1>But then you have to make sure you make good

0:32:03.760 --> 0:32:06.760
<v Speaker 1>on the promise or else you you run the risk

0:32:06.920 --> 0:32:10.480
<v Speaker 1>of alienating those people and making things worse for everybody

0:32:10.520 --> 0:32:12.520
<v Speaker 1>down the road. Right. Well, what I was referring to

0:32:12.680 --> 0:32:15.520
<v Speaker 1>was all those kickstarted projects and we all know something

0:32:15.560 --> 0:32:17.600
<v Speaker 1>that you know that they got funded and they got

0:32:17.600 --> 0:32:21.920
<v Speaker 1>their money, and Okay, I'm still waiting for all three

0:32:22.520 --> 0:32:27.320
<v Speaker 1>of my crowdfunded backed smart watches. I got an update

0:32:27.360 --> 0:32:30.120
<v Speaker 1>on two of them today and uh yeah, there are

0:32:30.120 --> 0:32:32.560
<v Speaker 1>a few months overdue, so I know exactly what you're

0:32:32.600 --> 0:32:36.480
<v Speaker 1>talking about. But anyway, yeah, this in this case, it's

0:32:36.520 --> 0:32:38.640
<v Speaker 1>not so much. You know. One of the things you

0:32:38.720 --> 0:32:41.240
<v Speaker 1>have to remember whenever you're backing any kind of crowdfunded

0:32:41.280 --> 0:32:43.840
<v Speaker 1>project is that you're not really don't think of it

0:32:43.920 --> 0:32:46.240
<v Speaker 1>like a store. You know, you're not supposed to think

0:32:46.240 --> 0:32:48.560
<v Speaker 1>of it like a shop. But you're funding is someone's

0:32:49.040 --> 0:32:52.680
<v Speaker 1>uh work to create something, whether that's work of art

0:32:53.280 --> 0:32:56.760
<v Speaker 1>or a scientific project or a piece of technology. You're

0:32:56.800 --> 0:32:59.480
<v Speaker 1>funding that work which may or may not work out.

0:32:59.520 --> 0:33:02.160
<v Speaker 1>You are like an investor, and sometimes investments pay off

0:33:02.200 --> 0:33:04.640
<v Speaker 1>and sometimes they don't. And if you if you think

0:33:04.640 --> 0:33:07.120
<v Speaker 1>of it that way instead of hey, I sent you

0:33:07.160 --> 0:33:10.600
<v Speaker 1>a check for this thing that I was promised and

0:33:10.640 --> 0:33:13.400
<v Speaker 1>I still don't have that thing. Unless it was something

0:33:13.480 --> 0:33:16.640
<v Speaker 1>small that was just supposed to be a guaranteed uh delivery,

0:33:16.680 --> 0:33:19.479
<v Speaker 1>like you know, a key chain or something, then chances

0:33:19.520 --> 0:33:21.400
<v Speaker 1>are it's because the project didn't work out the way

0:33:21.400 --> 0:33:23.840
<v Speaker 1>the people had anticipated. So you just have to take

0:33:23.880 --> 0:33:26.000
<v Speaker 1>that into account. Well, you should think about it like

0:33:26.080 --> 0:33:28.760
<v Speaker 1>giving a gift or giving some money to your friend

0:33:28.800 --> 0:33:30.680
<v Speaker 1>you do it because you like your friend, not because

0:33:30.720 --> 0:33:33.440
<v Speaker 1>you're expecting to get some charge so much interest on

0:33:33.680 --> 0:33:35.280
<v Speaker 1>the gifts I give to my friends, And I don't

0:33:35.280 --> 0:33:37.360
<v Speaker 1>know that you can call it liking, but all right,

0:33:37.520 --> 0:33:40.440
<v Speaker 1>that's fair. I kind of understand what you're talking about.

0:33:40.840 --> 0:33:43.640
<v Speaker 1>So one of the interesting things I came across while

0:33:43.680 --> 0:33:48.360
<v Speaker 1>looking at how science is funded was some stories about

0:33:48.400 --> 0:33:53.320
<v Speaker 1>just inefficiency the problems that come upon the administrative side.

0:33:53.360 --> 0:33:56.760
<v Speaker 1>Like let's talk about you are one of those. You

0:33:56.760 --> 0:34:00.920
<v Speaker 1>you run a foundation that gives out money to people

0:34:00.960 --> 0:34:04.800
<v Speaker 1>who are applying for for scientific grants. But your job

0:34:05.040 --> 0:34:08.439
<v Speaker 1>is to look at each grant proposal as it comes

0:34:08.480 --> 0:34:11.799
<v Speaker 1>in and to evaluate it and to decide whether or

0:34:11.880 --> 0:34:17.880
<v Speaker 1>not this represents a a viable scientific experiment. You have

0:34:17.920 --> 0:34:20.359
<v Speaker 1>to figure out, I mean, forget whether or not the

0:34:20.400 --> 0:34:24.360
<v Speaker 1>outcome is going to benefit someone directly. You just have

0:34:24.480 --> 0:34:27.160
<v Speaker 1>to decide whether or not it even looks like the

0:34:27.200 --> 0:34:29.759
<v Speaker 1>group that applies can do what they say they're going

0:34:29.800 --> 0:34:32.640
<v Speaker 1>to do. That alone is really hard to do. Oh, sure,

0:34:32.680 --> 0:34:35.760
<v Speaker 1>it's a very specialized job. And should we really trust

0:34:35.760 --> 0:34:38.879
<v Speaker 1>to the general public with making that decision. Yeah, that's

0:34:38.880 --> 0:34:41.839
<v Speaker 1>another crowdfunding thing is that can Let's say that I

0:34:41.840 --> 0:34:44.760
<v Speaker 1>I see something on there about you know, belly Bob's

0:34:44.840 --> 0:34:50.080
<v Speaker 1>Cold Fusion Emporium, and and that's some guy who's talking about,

0:34:50.160 --> 0:34:53.000
<v Speaker 1>you know, with a couple of beer cans and some

0:34:53.080 --> 0:34:55.520
<v Speaker 1>good old American ingenuity, is going to make a cold

0:34:55.560 --> 0:35:00.440
<v Speaker 1>fusion reactor elbow grease, yeah, headlight fluid. You. I sit

0:35:00.520 --> 0:35:03.880
<v Speaker 1>there and think, um, I you know, I don't. I

0:35:03.880 --> 0:35:07.719
<v Speaker 1>don't have expertise in this field, so maybe I shouldn't

0:35:07.840 --> 0:35:09.960
<v Speaker 1>just leap in and assume this person knows what they're

0:35:09.960 --> 0:35:13.200
<v Speaker 1>talking about. Well, the same is actually true for people

0:35:13.239 --> 0:35:17.160
<v Speaker 1>who are responsible for granting actual like government grants, private

0:35:17.160 --> 0:35:19.800
<v Speaker 1>foundation grants. They have to be able to evaluate these things.

0:35:20.280 --> 0:35:23.359
<v Speaker 1>Not all of them have a background in science necessarily,

0:35:23.440 --> 0:35:28.040
<v Speaker 1>so that's a challenge. And according to Scientific American, back

0:35:28.080 --> 0:35:31.520
<v Speaker 1>in two thousand nine, Canada spent forty million dollars just

0:35:31.640 --> 0:35:35.600
<v Speaker 1>on determining how to award grant money. Forty million dollars,

0:35:35.760 --> 0:35:37.880
<v Speaker 1>And in fact, they pointed out that it would have

0:35:37.920 --> 0:35:41.200
<v Speaker 1>been less expensive if they had just given every single

0:35:41.200 --> 0:35:44.560
<v Speaker 1>applicant that had sent in a grant application the average

0:35:44.560 --> 0:35:47.440
<v Speaker 1>amount that was granted. So keep in mind some of

0:35:47.480 --> 0:35:49.400
<v Speaker 1>the grants were smaller, simple grants were larger, but the

0:35:49.440 --> 0:35:52.680
<v Speaker 1>average amount was thirty thousand dollars Canadian. So if they

0:35:52.680 --> 0:35:56.200
<v Speaker 1>had instead of evaluating all of these grant applications, just

0:35:56.280 --> 0:35:59.640
<v Speaker 1>given everyone money, Congratulations, you sent in an application, here's

0:35:59.640 --> 0:36:02.560
<v Speaker 1>your thirty thousand dollars, that would have been less expensive

0:36:02.719 --> 0:36:06.160
<v Speaker 1>than the amount of money they spent evaluating those applications

0:36:06.160 --> 0:36:09.080
<v Speaker 1>and then sending out the grants. So that just shows

0:36:09.120 --> 0:36:11.360
<v Speaker 1>you that, you know, in order to do good science,

0:36:11.440 --> 0:36:14.880
<v Speaker 1>whether you're thinking about it from a a scientific approach

0:36:15.000 --> 0:36:18.960
<v Speaker 1>or a funding approach, it's not a simple you know, yes,

0:36:19.040 --> 0:36:21.759
<v Speaker 1>no switch. You have to really look at and evaluate

0:36:21.800 --> 0:36:25.160
<v Speaker 1>this stuff. And uh, and that's why you know, it's

0:36:25.200 --> 0:36:28.799
<v Speaker 1>it's a complicated issue. Um. But one other method that

0:36:28.880 --> 0:36:32.200
<v Speaker 1>was mentioned in that Scientific American article was you could

0:36:32.280 --> 0:36:35.760
<v Speaker 1>use a lottery system where you have a certain pool

0:36:35.760 --> 0:36:38.120
<v Speaker 1>of money and that's all all there is, and you

0:36:38.239 --> 0:36:40.719
<v Speaker 1>figured out what the grant is going to be for

0:36:40.760 --> 0:36:45.560
<v Speaker 1>any one grant and then essentially they draw lots and

0:36:45.600 --> 0:36:48.760
<v Speaker 1>then uh, whichever projects get the winning lots get funded.

0:36:48.800 --> 0:36:51.920
<v Speaker 1>And that means like there's no evaluation whatsoever. So you

0:36:51.960 --> 0:36:55.839
<v Speaker 1>could have you can you can have a whole bunch

0:36:55.840 --> 0:36:57.680
<v Speaker 1>of billy bobs out there, or you could have have

0:36:57.760 --> 0:37:01.760
<v Speaker 1>a whole bunch of you know, life saving drug research.

0:37:02.080 --> 0:37:04.040
<v Speaker 1>You never know. So there it seems to come down

0:37:04.080 --> 0:37:07.120
<v Speaker 1>to a question of what's more important, fairness or funding

0:37:07.120 --> 0:37:09.840
<v Speaker 1>good science exactly? And see this the thing is that

0:37:09.880 --> 0:37:12.160
<v Speaker 1>there's not an easy answer for this. Oh sure, And

0:37:12.160 --> 0:37:14.880
<v Speaker 1>and at that point, maybe crowdfunding is the best option

0:37:14.880 --> 0:37:16.720
<v Speaker 1>if you if you put it out to a crowd

0:37:16.800 --> 0:37:21.520
<v Speaker 1>of hopefully increasingly educated people and and say, hey, um,

0:37:21.840 --> 0:37:24.399
<v Speaker 1>we want you to be informed about where your money

0:37:24.480 --> 0:37:26.359
<v Speaker 1>is going, because the public is paying for this one

0:37:26.360 --> 0:37:29.239
<v Speaker 1>way or another. I mean in our taxes, in the

0:37:29.239 --> 0:37:31.399
<v Speaker 1>products that we buy, in the donations that we make,

0:37:31.960 --> 0:37:36.799
<v Speaker 1>And so wouldn't it be better overall to have us

0:37:36.800 --> 0:37:39.839
<v Speaker 1>all making our own educated decisions. I think. I think

0:37:39.920 --> 0:37:43.520
<v Speaker 1>the bigger that audience gets, the better off we are, because,

0:37:43.560 --> 0:37:46.320
<v Speaker 1>like you say, Lauren, that gives the opportunity for people

0:37:46.360 --> 0:37:49.799
<v Speaker 1>who are knowledgeable in the field to weigh in one

0:37:49.840 --> 0:37:53.120
<v Speaker 1>way or the other. And that may not necessarily sway everybody,

0:37:53.160 --> 0:37:55.520
<v Speaker 1>but it gives me more comfort. Like when I start

0:37:55.640 --> 0:37:59.880
<v Speaker 1>reading into scientific discussions, I like going to different forums

0:38:00.000 --> 0:38:03.640
<v Speaker 1>where there are various experts who engage in debate or

0:38:03.680 --> 0:38:06.120
<v Speaker 1>discussion about the topic, because it lets me learn a

0:38:06.160 --> 0:38:10.240
<v Speaker 1>lot more about it than just reading scientific papers um,

0:38:10.320 --> 0:38:12.719
<v Speaker 1>which you know, some I find really accessible and some

0:38:12.840 --> 0:38:16.799
<v Speaker 1>I don't. So being able to kind of jump into

0:38:16.840 --> 0:38:19.719
<v Speaker 1>a community like that, I think is very helpful. I

0:38:19.760 --> 0:38:24.319
<v Speaker 1>think crowdfunding overall is uh an interesting approach. Obviously, it's

0:38:24.320 --> 0:38:26.800
<v Speaker 1>not gonna work for everything, so there's some scientific research

0:38:26.840 --> 0:38:28.840
<v Speaker 1>that's going to be well beyond the scope of any

0:38:29.000 --> 0:38:32.160
<v Speaker 1>crowdfunded approach, although you can maybe offset some of it.

0:38:32.640 --> 0:38:36.440
<v Speaker 1>But I find it pretty positive out overall. I mean,

0:38:36.480 --> 0:38:39.319
<v Speaker 1>for one thing, it gets people excited about science, and

0:38:39.480 --> 0:38:42.239
<v Speaker 1>that to me is really cool. Well, I guess that

0:38:42.280 --> 0:38:45.360
<v Speaker 1>wraps up this discussion about where the money for science

0:38:45.440 --> 0:38:48.560
<v Speaker 1>comes from. If you guys have any suggestions for topics

0:38:48.600 --> 0:38:50.799
<v Speaker 1>that we've covered, or you know you want you want

0:38:50.800 --> 0:38:52.640
<v Speaker 1>to weigh in on this topic, or you want to

0:38:52.680 --> 0:38:55.160
<v Speaker 1>suggest another one, get in touch with us. You can

0:38:55.239 --> 0:38:58.720
<v Speaker 1>drop us a line on Google Plus or Facebook or Twitter.

0:38:58.800 --> 0:39:01.880
<v Speaker 1>We have to handle FW thinking and our email address

0:39:02.040 --> 0:39:05.000
<v Speaker 1>should be changing soon, so we'll keep you posted on that.

0:39:05.200 --> 0:39:08.239
<v Speaker 1>Once we find out what it is. We'll talk to

0:39:08.280 --> 0:39:16.239
<v Speaker 1>you again Nelly soon for more on this topic and

0:39:16.320 --> 0:39:30.640
<v Speaker 1>the future of technology, visit forward thinking dot Com, brought

0:39:30.640 --> 0:39:33.160
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