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Speaker 2: Yeah. Absolutely, I mean relationships are everything. And you know,
Speaker 2: I didn't really realize that, you know, when I was
Speaker 2: when I was on the interview side and the media side,
Speaker 2: I was just hustling right trying to get interviews with
Speaker 2: every hip hop artist I could possibly think of. I
Speaker 2: didn't know how much it was going to translate into
Speaker 2: the live space, you know, until I started to like
Speaker 2: I needed contacts at Live Nation, you know, I needed
Speaker 2: contacts at AG to book these venues. Like the live
Speaker 2: space is almost like even more closed than the recording space,
Speaker 2: right because in the recording side of the music industry,
Speaker 2: or on the media side of the music industry, right,
Speaker 2: anybody can pick up a camera, anybody can plug up
Speaker 2: a microphone, and then you can just upload your music
Speaker 2: or your video and you can reach a lot of people.
Speaker 3: Right.
Speaker 2: If your stuff cannet, then you have the ability to
Speaker 2: connect with a huge audience. The thing that's so different
Speaker 2: in a live space is that, like you have to
Speaker 2: rent out a venue. You can't get around like being
Speaker 2: somebody a gatekeeper essentially being like do we want this
Speaker 2: show in our room or not, you know what I mean.
Speaker 2: And so a lot of the relationships that I had
Speaker 2: in the live space really came from, you know, when
Speaker 2: I was interviewing artists and I would be on the
Speaker 2: road with artists and I would say, Hey, you know,
Speaker 2: I need this connect to get to here. I need
Speaker 2: this connect to get to this room because I know
Speaker 2: you guys have toured and played in them, and once
Speaker 2: I got like a few venues down, then I would
Speaker 2: start to get to the national person. And now the
Speaker 2: national person is how I'm able to book all these
Speaker 2: different rooms, you know, like from all these different large companies,
Speaker 2: but not just that. It's like the relationships are one thing,
Speaker 2: but it's like showing up and really like not dropping
Speaker 2: the ball, you know. I know you guys know so
Speaker 2: much about this, but it's like a lot of times,
Speaker 2: you know, we're pioneering stuff, you know, like UBS Arena,
Speaker 2: I don't think like we did our first show with them,
Speaker 2: shout out to UBS Arena. I got on the New
Speaker 2: York Islanders had, but we did our first show with
Speaker 2: them and they hadn't had like a DJ, like like
Speaker 2: an R and B or even I would say, like
Speaker 2: hip hop like a DJ driven event, you know, with
Speaker 2: like no traditional talent like before us. You know, so
Speaker 2: they're like, all right, we're taking a chance on this,
Speaker 2: and you know, you can't drop the ball on that
Speaker 2: because it's like for the next people like like what
Speaker 2: about when a Caribbean show wants to come in there,
Speaker 2: or you know what I mean, what about when like
Speaker 2: afrobeat show wants to come in there, or what about
Speaker 2: when you know Reggae thone show wants to come in there,
Speaker 2: It's like at least they have us as a reference
Speaker 2: point to say, oh, yeah, we know how R and
Speaker 2: B only does it, and you know they an amazing job,
Speaker 2: and so you know a lot and that's how the
Speaker 2: game works too. A lot of time. Now, I'm kind
Speaker 2: of like a young og in this like live space.
Speaker 2: So there's a lot of people that are coming up,
Speaker 2: and I'm always on the phone. I take zoom calls
Speaker 2: all the time with like the young men and women
Speaker 2: that are out here trying to make a wave with
Speaker 2: live events because it's just so different, and a lot
Speaker 2: of times you do need that code sign and you
Speaker 2: do need just some direction to even point you in
Speaker 2: the right way, because in this space, it's like you
Speaker 2: you could you could take a bath man, you could
Speaker 2: lose a lot of money quickly putting on a show
Speaker 2: and not really knowing you know, the sort of like
Speaker 2: ups and downs of it, you know what I mean.
Speaker 2: And I think that, yeah, it's like like everything relationships
Speaker 2: are are are like half the game. And then just
Speaker 2: like execution and really like really really really making your
Speaker 2: mark and like you know, showing people that you got
Speaker 2: you've got something to prove and you're supposed to be here.
Speaker 2: Is like the other.
Speaker 4: Part really quickly, what platform are you using to collect
Speaker 4: the data? Because I know when we leave on show
Speaker 4: msg ticket maps, wasn't the most favorable shot the ticket
Speaker 4: mass and all the amazing shareholders there? Yeah, yeah, yes,
Speaker 4: I love you guysers. What form did you use to
Speaker 4: be able to collect the data?
Speaker 2: So there's there's two sides to it. And so because
Speaker 2: for us we're not only are we collecting data from
Speaker 2: the ticket sales, but this is a pro tip for
Speaker 2: anybody throwing events. You want to also collect what we
Speaker 2: call like pre registrations or leads something so that people
Speaker 2: can sign up. You can customize this however you want,
Speaker 2: right and you're letting people know, hey, this thing is
Speaker 2: about to drop, right, but I need your data to
Speaker 2: incentivize you for maybe like as counted ticket or early
Speaker 2: access pre sale. And so we use a platform called
Speaker 2: type form for that because it's highly customizable. But if
Speaker 2: you just you know, literally just Google form submission, you
Speaker 2: know what I mean, like platforms for form submissions, right.
Speaker 2: But I think that's the biggest thing that people in
Speaker 2: the live event space. UH still to this day are
Speaker 2: underutilizing is like that type of like pre registration. UH.
Speaker 2: And then on the ticketing side, we shout out to
Speaker 2: Live Nation and Universe and Ticketmaster because we're sort of
Speaker 2: all in the family together by using their self service
Speaker 2: platform which is called Universe, and they've been really good
Speaker 2: to us. We also we also rock with event right.
Speaker 2: We use event right for ticketing, and we're kind of
Speaker 2: like toying around with other companies too. But you know,
Speaker 2: it's it's hard to have your you know, it's hard
Speaker 2: to have like a singular and then say, hey, the
Speaker 2: tickets are here, the tickets are here, the tickets are here,
Speaker 2: the tickets are here. You know you kind of you
Speaker 2: kind of want to have not not too many different
Speaker 2: experiences for like a checkout process, but all of those
Speaker 2: tickets that we you know, sell then funnel into our
Speaker 2: CRM platform, and we use a platform called uh Tradable Bits,
Speaker 2: which is really really big in like the sports world.
Speaker 2: So a lot of like professional NBA teams, MLB teams
Speaker 2: use that company to you know, understand data about their
Speaker 2: ticket buyers. So yeah, those are kind of like that's
Speaker 2: kind of our tech stack with when it comes to data.
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