WEBVTT - Booking Venues for Live Events and Collecting Customer Data

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<v Speaker 1>this business talent as well, but you can still use

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<v Speaker 1>relationships that you've had from your previous engagements with them.

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<v Speaker 2>Yeah. Absolutely, I mean relationships are everything. And you know,

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<v Speaker 2>I didn't really realize that, you know, when I was

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<v Speaker 2>when I was on the interview side and the media side,

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<v Speaker 2>I was just hustling right trying to get interviews with

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<v Speaker 2>every hip hop artist I could possibly think of. I

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<v Speaker 2>didn't know how much it was going to translate into

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<v Speaker 2>the live space, you know, until I started to like

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<v Speaker 2>I needed contacts at Live Nation, you know, I needed

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<v Speaker 2>contacts at AG to book these venues. Like the live

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<v Speaker 2>space is almost like even more closed than the recording space,

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<v Speaker 2>right because in the recording side of the music industry,

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<v Speaker 2>or on the media side of the music industry, right,

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<v Speaker 2>anybody can pick up a camera, anybody can plug up

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<v Speaker 2>a microphone, and then you can just upload your music

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<v Speaker 2>or your video and you can reach a lot of people.

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<v Speaker 3>Right.

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<v Speaker 2>If your stuff cannet, then you have the ability to

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<v Speaker 2>connect with a huge audience. The thing that's so different

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<v Speaker 2>in a live space is that, like you have to

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<v Speaker 2>rent out a venue. You can't get around like being

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<v Speaker 2>somebody a gatekeeper essentially being like do we want this

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<v Speaker 2>show in our room or not, you know what I mean.

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<v Speaker 2>And so a lot of the relationships that I had

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<v Speaker 2>in the live space really came from, you know, when

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<v Speaker 2>I was interviewing artists and I would be on the

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<v Speaker 2>road with artists and I would say, Hey, you know,

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<v Speaker 2>I need this connect to get to here. I need

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<v Speaker 2>this connect to get to this room because I know

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<v Speaker 2>you guys have toured and played in them, and once

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<v Speaker 2>I got like a few venues down, then I would

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<v Speaker 2>start to get to the national person. And now the

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<v Speaker 2>national person is how I'm able to book all these

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<v Speaker 2>different rooms, you know, like from all these different large companies,

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<v Speaker 2>but not just that. It's like the relationships are one thing,

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<v Speaker 2>but it's like showing up and really like not dropping

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<v Speaker 2>the ball, you know. I know you guys know so

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<v Speaker 2>much about this, but it's like a lot of times,

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<v Speaker 2>you know, we're pioneering stuff, you know, like UBS Arena,

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<v Speaker 2>I don't think like we did our first show with them,

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<v Speaker 2>shout out to UBS Arena. I got on the New

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<v Speaker 2>York Islanders had, but we did our first show with

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<v Speaker 2>them and they hadn't had like a DJ, like like

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<v Speaker 2>an R and B or even I would say, like

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<v Speaker 2>hip hop like a DJ driven event, you know, with

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<v Speaker 2>like no traditional talent like before us. You know, so

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<v Speaker 2>they're like, all right, we're taking a chance on this,

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<v Speaker 2>and you know, you can't drop the ball on that

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<v Speaker 2>because it's like for the next people like like what

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<v Speaker 2>about when a Caribbean show wants to come in there,

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<v Speaker 2>or you know what I mean, what about when like

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<v Speaker 2>afrobeat show wants to come in there, or what about

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<v Speaker 2>when you know Reggae thone show wants to come in there,

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<v Speaker 2>It's like at least they have us as a reference

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<v Speaker 2>point to say, oh, yeah, we know how R and

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<v Speaker 2>B only does it, and you know they an amazing job,

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<v Speaker 2>and so you know a lot and that's how the

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<v Speaker 2>game works too. A lot of time. Now, I'm kind

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<v Speaker 2>of like a young og in this like live space.

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<v Speaker 2>So there's a lot of people that are coming up,

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<v Speaker 2>and I'm always on the phone. I take zoom calls

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<v Speaker 2>all the time with like the young men and women

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<v Speaker 2>that are out here trying to make a wave with

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<v Speaker 2>live events because it's just so different, and a lot

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<v Speaker 2>of times you do need that code sign and you

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<v Speaker 2>do need just some direction to even point you in

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<v Speaker 2>the right way, because in this space, it's like you

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<v Speaker 2>you could you could take a bath man, you could

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<v Speaker 2>lose a lot of money quickly putting on a show

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<v Speaker 2>and not really knowing you know, the sort of like

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<v Speaker 2>ups and downs of it, you know what I mean.

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<v Speaker 2>And I think that, yeah, it's like like everything relationships

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<v Speaker 2>are are are like half the game. And then just

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<v Speaker 2>like execution and really like really really really making your

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<v Speaker 2>mark and like you know, showing people that you got

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<v Speaker 2>you've got something to prove and you're supposed to be here.

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<v Speaker 2>Is like the other.

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<v Speaker 4>Part really quickly, what platform are you using to collect

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<v Speaker 4>the data? Because I know when we leave on show

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<v Speaker 4>msg ticket maps, wasn't the most favorable shot the ticket

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<v Speaker 4>mass and all the amazing shareholders there? Yeah, yeah, yes,

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<v Speaker 4>I love you guysers. What form did you use to

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<v Speaker 4>be able to collect the data?

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<v Speaker 2>So there's there's two sides to it. And so because

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<v Speaker 2>for us we're not only are we collecting data from

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<v Speaker 2>the ticket sales, but this is a pro tip for

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<v Speaker 2>anybody throwing events. You want to also collect what we

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<v Speaker 2>call like pre registrations or leads something so that people

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<v Speaker 2>can sign up. You can customize this however you want,

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<v Speaker 2>right and you're letting people know, hey, this thing is

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<v Speaker 2>about to drop, right, but I need your data to

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<v Speaker 2>incentivize you for maybe like as counted ticket or early

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<v Speaker 2>access pre sale. And so we use a platform called

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<v Speaker 2>type form for that because it's highly customizable. But if

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<v Speaker 2>you just you know, literally just Google form submission, you

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<v Speaker 2>know what I mean, like platforms for form submissions, right.

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<v Speaker 2>But I think that's the biggest thing that people in

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<v Speaker 2>the live event space. UH still to this day are

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<v Speaker 2>underutilizing is like that type of like pre registration. UH.

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<v Speaker 2>And then on the ticketing side, we shout out to

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<v Speaker 2>Live Nation and Universe and Ticketmaster because we're sort of

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<v Speaker 2>all in the family together by using their self service

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<v Speaker 2>platform which is called Universe, and they've been really good

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<v Speaker 2>to us. We also we also rock with event right.

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<v Speaker 2>We use event right for ticketing, and we're kind of

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<v Speaker 2>like toying around with other companies too. But you know,

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<v Speaker 2>it's it's hard to have your you know, it's hard

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<v Speaker 2>to have like a singular and then say, hey, the

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<v Speaker 2>tickets are here, the tickets are here, the tickets are here,

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<v Speaker 2>the tickets are here. You know you kind of you

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<v Speaker 2>kind of want to have not not too many different

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<v Speaker 2>experiences for like a checkout process, but all of those

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<v Speaker 2>tickets that we you know, sell then funnel into our

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<v Speaker 2>CRM platform, and we use a platform called uh Tradable Bits,

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<v Speaker 2>which is really really big in like the sports world.

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<v Speaker 2>So a lot of like professional NBA teams, MLB teams

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<v Speaker 2>use that company to you know, understand data about their

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<v Speaker 2>ticket buyers. So yeah, those are kind of like that's

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<v Speaker 2>kind of our tech stack with when it comes to data.

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<v Speaker 3>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>Sponsored by the United States Department of Homeland Security,