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Speaker 1: This episode is brought to you by P and C Bank.

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Speaker 1: A lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding a professionals

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Speaker 1: routine shows us how they achieve their success little by little,

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Speaker 1: day after day. It's like banking with P and C Bank.

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Speaker 1: It might seem boring to safe plan and make calculated

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Speaker 1: decisions with your bank, but keeping your money boring is

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Speaker 1: what helps you live or more happily fulfilled life. P

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Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

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Speaker 1: Boring since eighteen sixty five is a service mark of

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Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

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Speaker 1: National Association Member FDIC erness What's Up? You ever walk

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Speaker 1: into a small business and everything just works like the

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Speaker 1: checkout is fast, the receipts are digital, tipping is a breeze,

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Speaker 1: and you're out the door before the line even builds.

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Speaker 1: Odds are they're using Square? We love supporting business that

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Speaker 1: run on Square because it just feels seamless. Whether it's

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Speaker 1: a local coffee shop, a vendor at a pop up market,

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Speaker 1: or even one of our merch partners. Square makes it

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Speaker 1: easy for them to take payments, manage inventory, and run

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Speaker 1: their business with confidence, all from one simple system. If

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Speaker 1: you're a business owner or even just thinking about launching

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Speaker 1: something soon, Square is hands down one of the best

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Speaker 1: tools out there to help you start, run and grow.

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Speaker 1: It's not just about payments, it's about giving you time

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Speaker 1: back so you can focus on what matters most ready.

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Speaker 1: To see how Square can transform your business, visit Square

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Speaker 1: dot com, backslash go backslash eyl to learn more that

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Speaker 1: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

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Speaker 1: Let's Square handle the back end so you can keep

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Speaker 1: pushing your vision forward. Talk about the power relationships, how

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Speaker 1: it's elevated from what you started out doing to where

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Speaker 1: you're at now, where you're not just the owner of

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Speaker 1: this business talent as well, but you can still use

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Speaker 1: relationships that you've had from your previous engagements with them.

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Speaker 2: Yeah. Absolutely, I mean relationships are everything. And you know,

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Speaker 2: I didn't really realize that, you know, when I was

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Speaker 2: when I was on the interview side and the media side,

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Speaker 2: I was just hustling right trying to get interviews with

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Speaker 2: every hip hop artist I could possibly think of. I

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Speaker 2: didn't know how much it was going to translate into

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Speaker 2: the live space, you know, until I started to like

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Speaker 2: I needed contacts at Live Nation, you know, I needed

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Speaker 2: contacts at AG to book these venues. Like the live

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Speaker 2: space is almost like even more closed than the recording space,

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Speaker 2: right because in the recording side of the music industry,

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Speaker 2: or on the media side of the music industry, right,

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Speaker 2: anybody can pick up a camera, anybody can plug up

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Speaker 2: a microphone, and then you can just upload your music

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Speaker 2: or your video and you can reach a lot of people.

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Speaker 3: Right.

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Speaker 2: If your stuff cannet, then you have the ability to

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Speaker 2: connect with a huge audience. The thing that's so different

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Speaker 2: in a live space is that, like you have to

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Speaker 2: rent out a venue. You can't get around like being

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Speaker 2: somebody a gatekeeper essentially being like do we want this

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Speaker 2: show in our room or not, you know what I mean.

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Speaker 2: And so a lot of the relationships that I had

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Speaker 2: in the live space really came from, you know, when

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Speaker 2: I was interviewing artists and I would be on the

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Speaker 2: road with artists and I would say, Hey, you know,

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Speaker 2: I need this connect to get to here. I need

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Speaker 2: this connect to get to this room because I know

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Speaker 2: you guys have toured and played in them, and once

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Speaker 2: I got like a few venues down, then I would

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Speaker 2: start to get to the national person. And now the

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Speaker 2: national person is how I'm able to book all these

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Speaker 2: different rooms, you know, like from all these different large companies,

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Speaker 2: but not just that. It's like the relationships are one thing,

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Speaker 2: but it's like showing up and really like not dropping

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Speaker 2: the ball, you know. I know you guys know so

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Speaker 2: much about this, but it's like a lot of times,

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Speaker 2: you know, we're pioneering stuff, you know, like UBS Arena,

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Speaker 2: I don't think like we did our first show with them,

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Speaker 2: shout out to UBS Arena. I got on the New

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Speaker 2: York Islanders had, but we did our first show with

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Speaker 2: them and they hadn't had like a DJ, like like

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Speaker 2: an R and B or even I would say, like

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Speaker 2: hip hop like a DJ driven event, you know, with

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Speaker 2: like no traditional talent like before us. You know, so

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Speaker 2: they're like, all right, we're taking a chance on this,

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Speaker 2: and you know, you can't drop the ball on that

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Speaker 2: because it's like for the next people like like what

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Speaker 2: about when a Caribbean show wants to come in there,

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Speaker 2: or you know what I mean, what about when like

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Speaker 2: afrobeat show wants to come in there, or what about

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Speaker 2: when you know Reggae thone show wants to come in there,

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Speaker 2: It's like at least they have us as a reference

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Speaker 2: point to say, oh, yeah, we know how R and

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Speaker 2: B only does it, and you know they an amazing job,

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Speaker 2: and so you know a lot and that's how the

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Speaker 2: game works too. A lot of time. Now, I'm kind

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Speaker 2: of like a young og in this like live space.

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Speaker 2: So there's a lot of people that are coming up,

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Speaker 2: and I'm always on the phone. I take zoom calls

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Speaker 2: all the time with like the young men and women

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Speaker 2: that are out here trying to make a wave with

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Speaker 2: live events because it's just so different, and a lot

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Speaker 2: of times you do need that code sign and you

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Speaker 2: do need just some direction to even point you in

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Speaker 2: the right way, because in this space, it's like you

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Speaker 2: you could you could take a bath man, you could

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Speaker 2: lose a lot of money quickly putting on a show

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Speaker 2: and not really knowing you know, the sort of like

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Speaker 2: ups and downs of it, you know what I mean.

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Speaker 2: And I think that, yeah, it's like like everything relationships

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Speaker 2: are are are like half the game. And then just

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Speaker 2: like execution and really like really really really making your

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Speaker 2: mark and like you know, showing people that you got

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Speaker 2: you've got something to prove and you're supposed to be here.

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Speaker 2: Is like the other.

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Speaker 4: Part really quickly, what platform are you using to collect

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Speaker 4: the data? Because I know when we leave on show

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Speaker 4: msg ticket maps, wasn't the most favorable shot the ticket

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Speaker 4: mass and all the amazing shareholders there? Yeah, yeah, yes,

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Speaker 4: I love you guysers. What form did you use to

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Speaker 4: be able to collect the data?

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Speaker 2: So there's there's two sides to it. And so because

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Speaker 2: for us we're not only are we collecting data from

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Speaker 2: the ticket sales, but this is a pro tip for

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Speaker 2: anybody throwing events. You want to also collect what we

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Speaker 2: call like pre registrations or leads something so that people

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Speaker 2: can sign up. You can customize this however you want,

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Speaker 2: right and you're letting people know, hey, this thing is

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Speaker 2: about to drop, right, but I need your data to

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Speaker 2: incentivize you for maybe like as counted ticket or early

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Speaker 2: access pre sale. And so we use a platform called

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Speaker 2: type form for that because it's highly customizable. But if

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Speaker 2: you just you know, literally just Google form submission, you

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Speaker 2: know what I mean, like platforms for form submissions, right.

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Speaker 2: But I think that's the biggest thing that people in

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Speaker 2: the live event space. UH still to this day are

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Speaker 2: underutilizing is like that type of like pre registration. UH.

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Speaker 2: And then on the ticketing side, we shout out to

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Speaker 2: Live Nation and Universe and Ticketmaster because we're sort of

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Speaker 2: all in the family together by using their self service

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Speaker 2: platform which is called Universe, and they've been really good

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Speaker 2: to us. We also we also rock with event right.

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Speaker 2: We use event right for ticketing, and we're kind of

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Speaker 2: like toying around with other companies too. But you know,

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Speaker 2: it's it's hard to have your you know, it's hard

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Speaker 2: to have like a singular and then say, hey, the

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Speaker 2: tickets are here, the tickets are here, the tickets are here,

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Speaker 2: the tickets are here. You know you kind of you

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Speaker 2: kind of want to have not not too many different

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Speaker 2: experiences for like a checkout process, but all of those

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Speaker 2: tickets that we you know, sell then funnel into our

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Speaker 2: CRM platform, and we use a platform called uh Tradable Bits,

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Speaker 2: which is really really big in like the sports world.

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Speaker 2: So a lot of like professional NBA teams, MLB teams

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Speaker 2: use that company to you know, understand data about their

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Speaker 2: ticket buyers. So yeah, those are kind of like that's

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Speaker 2: kind of our tech stack with when it comes to data.

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Speaker 3: An illegal alien from Guatemala charged with raping a child

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Speaker 3: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 3: accused of murdering a Texas man of Venezuelan charged with

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Speaker 3: filming and selling child pornography in Michigan. These are just

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Speaker 3: some of the heinous migrant criminal caught because of President

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Speaker 3: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 3: crossings are at the lowest levels ever recorded, and over

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Speaker 3: one hundred thousand illegal aliens have been arrested. If you

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Speaker 3: are here illegally, your next you will be fine nearly

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Speaker 3: one thousand dollars a day, imprisoned and deported, you will

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Speaker 3: never return. But if you register using our CBP home

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Speaker 3: app and leave now, you could be allowed to return legally.

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Speaker 3: Do what's right, leave now. Under President Trump, America's laws,

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Speaker 3: border and families will be protected.

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Speaker 1: Sponsored by the United States Department of Homeland Security,