1
00:00:00,760 --> 00:00:03,760
Speaker 1: Hello, I'm Scott Susan, I'm been Novie Williams, and I'm

2
00:00:03,800 --> 00:00:06,640
Speaker 1: Michael Barr. And this is the Bloomberg Business of Sports podcast,

3
00:00:06,680 --> 00:00:10,440
Speaker 1: where yeah, we explored the big money issues in the

4
00:00:10,480 --> 00:00:14,320
Speaker 1: world of sports. Today. We begin with a shrewd business

5
00:00:14,360 --> 00:00:17,319
Speaker 1: move by Tom West. Okay, I got a problem with

6
00:00:17,320 --> 00:00:19,599
Speaker 1: this gentleman and a lot of adjectives. Coming home, the

7
00:00:19,960 --> 00:00:23,319
Speaker 1: New England Patriots quarterback Tom Brady is putting in a

8
00:00:23,400 --> 00:00:28,400
Speaker 1: request to trademark Tom Terrific. Now, let's understand something. First

9
00:00:28,440 --> 00:00:34,919
Speaker 1: of all, of a certain yes, Tom Terrific was way before.

10
00:00:35,720 --> 00:00:39,280
Speaker 1: This was a cartoon and I used to watch it

11
00:00:39,320 --> 00:00:43,279
Speaker 1: all the time. And then there was Tom sever from

12
00:00:43,320 --> 00:00:46,760
Speaker 1: the y in your mind, double, who is Tom Terrific?

13
00:00:46,880 --> 00:00:49,120
Speaker 1: Is it the cartoon or is it Tom sever It's

14
00:00:49,200 --> 00:00:52,920
Speaker 1: it's the cartoon? And then but then yes, Tom Siever,

15
00:00:53,080 --> 00:00:55,680
Speaker 1: Then you know they terrific in the sports world. It

16
00:00:55,720 --> 00:00:58,880
Speaker 1: really was his nickname. I don't I know plenty of

17
00:00:58,880 --> 00:01:02,200
Speaker 1: Patriots fans. I don't know too many who refer to

18
00:01:02,240 --> 00:01:05,959
Speaker 1: Brady as Tom Terrific. It's like he wants like like

19
00:01:06,120 --> 00:01:08,520
Speaker 1: he wants to be referred to as the Brady much. Well,

20
00:01:08,560 --> 00:01:10,760
Speaker 1: you can't do that because there was a show called

21
00:01:10,760 --> 00:01:13,440
Speaker 1: The Brady Munch already copy right now, it's not true.

22
00:01:13,800 --> 00:01:16,600
Speaker 1: But Tom Terrific, Well, what do we say to the

23
00:01:16,640 --> 00:01:19,840
Speaker 1: notion that he has not he or his people, Tom

24
00:01:19,959 --> 00:01:22,360
Speaker 1: sever that is, and we know he's sort of receded

25
00:01:22,400 --> 00:01:26,360
Speaker 1: from the spotlight because of dementia. But he never did

26
00:01:26,440 --> 00:01:30,360
Speaker 1: seek to trademark Tom Terrific, nor did any agents or

27
00:01:30,400 --> 00:01:36,080
Speaker 1: anybody acting on his behalf. So it's open fair game. No,

28
00:01:36,319 --> 00:01:39,440
Speaker 1: but he didn't seek it because it was already copyrighted.

29
00:01:39,520 --> 00:01:43,240
Speaker 1: It was already a show. So you're saying that he

30
00:01:43,280 --> 00:01:46,640
Speaker 1: could not have trademarked. He couldn't have even trade. I'm

31
00:01:46,640 --> 00:01:49,600
Speaker 1: not sure that for the show exists, one or two

32
00:01:49,600 --> 00:01:52,520
Speaker 1: has been in use. I'm not sure that's true either way.

33
00:01:52,720 --> 00:01:54,640
Speaker 1: I think it's less the Tom Brady wants to be

34
00:01:54,680 --> 00:01:56,640
Speaker 1: called Tom Terrific and more he just wants to sell.

35
00:01:58,320 --> 00:02:01,520
Speaker 1: That's say Tom Turret. I guess that's worth saying that

36
00:02:01,560 --> 00:02:04,280
Speaker 1: the trademark application was made on behalf of his company,

37
00:02:04,320 --> 00:02:08,359
Speaker 1: TB Capital, So that really shows the thinking. And there

38
00:02:08,480 --> 00:02:11,560
Speaker 1: is whether or not Tom Sever fights it or not. Right,

39
00:02:11,639 --> 00:02:15,280
Speaker 1: these things go through some process where judges will see

40
00:02:15,280 --> 00:02:18,960
Speaker 1: if there's to it, is this gonna infringe on X

41
00:02:18,960 --> 00:02:21,720
Speaker 1: and y um so a lot of time. It's confusion too.

42
00:02:21,800 --> 00:02:24,600
Speaker 1: I don't think anybody is going to confuse either Tom

43
00:02:24,680 --> 00:02:28,520
Speaker 1: sever or Tom Brady with the TV show you were

44
00:02:28,560 --> 00:02:31,440
Speaker 1: talking about. Always good to get a good trademark fight

45
00:02:31,600 --> 00:02:33,920
Speaker 1: in sports. I mean the three pete always kind of

46
00:02:33,919 --> 00:02:36,280
Speaker 1: stands out to me as as as the most famous

47
00:02:36,360 --> 00:02:37,720
Speaker 1: right that was. Like to say, I think, by the

48
00:02:37,720 --> 00:02:39,639
Speaker 1: way years ago, Evan, I'm not gonna pat myself in

49
00:02:40,200 --> 00:02:41,840
Speaker 1: pat myself on the back. I think I was the

50
00:02:41,880 --> 00:02:45,640
Speaker 1: first person to write that pat Riley had copyrighted it,

51
00:02:45,960 --> 00:02:50,160
Speaker 1: and at the time because Byron Scott came up with it,

52
00:02:50,080 --> 00:02:52,079
Speaker 1: it was an assistant under pat Riley as he was

53
00:02:52,080 --> 00:02:54,640
Speaker 1: a player, was a player under under pat Riley, and

54
00:02:55,160 --> 00:02:59,040
Speaker 1: I guess Riley liked it and trademarked it, and Byron

55
00:02:59,040 --> 00:03:01,040
Speaker 1: Scott was not happy. I tried to get him to comment.

56
00:03:01,120 --> 00:03:03,200
Speaker 1: He Wooden years later when I wrote it wrote about

57
00:03:03,200 --> 00:03:05,960
Speaker 1: it um. But I was told by multiple people that

58
00:03:06,000 --> 00:03:08,160
Speaker 1: pirate Scott was not too happy that Riley took it,

59
00:03:08,240 --> 00:03:11,320
Speaker 1: rent with it, kind of like stealing the rights to

60
00:03:11,360 --> 00:03:13,800
Speaker 1: monopoly right. But he hasn't really charged anybody, like right

61
00:03:13,840 --> 00:03:19,160
Speaker 1: now if the Warriors win the Championship three. But pat

62
00:03:19,240 --> 00:03:22,520
Speaker 1: Riley is not seeking any compensation for it. It's like

63
00:03:22,560 --> 00:03:26,240
Speaker 1: the phrase of you can't say, let's get ready blah

64
00:03:26,240 --> 00:03:30,480
Speaker 1: blah blah blah blah. You know. You know, Michael, was

65
00:03:30,480 --> 00:03:33,680
Speaker 1: that your sege to boxing? Yes, it really was. It

66
00:03:33,680 --> 00:03:38,160
Speaker 1: really was that. I'm on my game today. Evan is struggling.

67
00:03:38,200 --> 00:03:40,480
Speaker 1: He had his reunions. I guess they call it at

68
00:03:40,480 --> 00:03:44,200
Speaker 1: Princeton's kind of annoying. I think that the reunions with

69
00:03:44,280 --> 00:03:51,240
Speaker 1: the s but he's struggling. I have to ask this.

70
00:03:51,280 --> 00:03:52,760
Speaker 1: But let me first of all, let's bring up the

71
00:03:53,080 --> 00:03:56,080
Speaker 1: next topic. Um, who is this guy? Yeah? That was

72
00:03:56,120 --> 00:03:59,280
Speaker 1: basically I don't care. I had not heard of him.

73
00:04:00,080 --> 00:04:03,400
Speaker 1: You know. In case you get anybody missed it, there

74
00:04:03,480 --> 00:04:09,680
Speaker 1: was a major boxing upset over the weekend Andy Ruiz Jr. Yeah, yeah,

75
00:04:09,960 --> 00:04:12,760
Speaker 1: I didn't know who he was either. Uh, With a

76
00:04:12,840 --> 00:04:18,279
Speaker 1: shocking victory over England's three belt champion Andy Andy Joshua

77
00:04:18,640 --> 00:04:21,680
Speaker 1: at Madison Square Garden on Saturday. I wanted to prove

78
00:04:21,720 --> 00:04:24,719
Speaker 1: everybody wrong, all the doubters thinking that I was gonna

79
00:04:24,760 --> 00:04:28,160
Speaker 1: lose in the third round. First round. I was looking

80
00:04:28,200 --> 00:04:31,560
Speaker 1: at comments as well. But what do you know, man,

81
00:04:31,640 --> 00:04:37,360
Speaker 1: I'm the first Medsican heavyweight champion of the world. Now

82
00:04:38,640 --> 00:04:43,120
Speaker 1: all three belts lost by Joshua you missfight. This is

83
00:04:43,160 --> 00:04:45,720
Speaker 1: this like a James Buster Douglas moment. He might need

84
00:04:45,760 --> 00:04:48,400
Speaker 1: the three belts to go around the mid section. And

85
00:04:48,440 --> 00:04:51,240
Speaker 1: I'm not taking shots, but if you see this guy,

86
00:04:52,000 --> 00:04:56,920
Speaker 1: I'm not taking clearly. Clearly he had some nimble feet

87
00:04:56,920 --> 00:04:59,000
Speaker 1: and hands, but I mean, you just look at him

88
00:04:59,040 --> 00:05:02,839
Speaker 1: right away. I saw the butter bean comments right away.

89
00:05:03,160 --> 00:05:08,400
Speaker 1: He doesn't look to be heavyweight champion hip shape. That's

90
00:05:08,400 --> 00:05:12,120
Speaker 1: what I'll say. This is very much a Buster Douglas situation.

91
00:05:12,240 --> 00:05:15,520
Speaker 1: You know the thing that I mean, it wasn't. I

92
00:05:15,520 --> 00:05:17,800
Speaker 1: think he closed around like ten to one. Buster was

93
00:05:17,839 --> 00:05:21,120
Speaker 1: forty one. But you know it was this was so unlikely.

94
00:05:21,120 --> 00:05:24,200
Speaker 1: Apparently when Michael Buffer did the intros and he named

95
00:05:24,240 --> 00:05:26,120
Speaker 1: the judges that said, you know, if this fight goes

96
00:05:26,200 --> 00:05:29,800
Speaker 1: the distance, the apparently all of MSG started laughing, like

97
00:05:29,880 --> 00:05:32,880
Speaker 1: the whole crowd started laughing, just the notion that that

98
00:05:32,960 --> 00:05:36,160
Speaker 1: this fight would even go the distance. It didn't exactly, Um,

99
00:05:36,200 --> 00:05:38,839
Speaker 1: but yeah, this is a huge payday for a guy

100
00:05:38,839 --> 00:05:42,200
Speaker 1: who I think even avid boxing fans were not particularly

101
00:05:42,200 --> 00:05:44,320
Speaker 1: all that familiar with. He wasn't even the guy that

102
00:05:44,360 --> 00:05:47,600
Speaker 1: Anthony Joshua was supposed to fight. That person ended up

103
00:05:47,680 --> 00:05:50,080
Speaker 1: had had to back out, and and Louise was the

104
00:05:50,120 --> 00:05:52,880
Speaker 1: fill in here. Did you see how we got the fight?

105
00:05:52,920 --> 00:05:56,680
Speaker 1: By the way he reached out on the promoters saying, hey,

106
00:05:56,720 --> 00:05:58,720
Speaker 1: I'll do it. Yeah, And by the way I think

107
00:05:58,800 --> 00:06:02,320
Speaker 1: Joshua has I think one more fight with the zone

108
00:06:02,320 --> 00:06:08,000
Speaker 1: in the contract. Yeah, yeah. The So so this worked out,

109
00:06:08,040 --> 00:06:10,200
Speaker 1: I mean well for his Zonne in some way in

110
00:06:10,240 --> 00:06:13,480
Speaker 1: that you know, everybody was sharing Everyone thought this was

111
00:06:13,520 --> 00:06:15,600
Speaker 1: gonna be a first or second round knockout, that Joshua

112
00:06:15,640 --> 00:06:18,080
Speaker 1: would win and you'd never see video of it again. Um,

113
00:06:18,320 --> 00:06:22,080
Speaker 1: this works out for his Zonn in that way. However, Uh,

114
00:06:22,120 --> 00:06:25,680
Speaker 1: everybody in boxing, especially who followed the heavyweight division, has

115
00:06:25,680 --> 00:06:28,720
Speaker 1: been waiting for Joshua to fight Deonte Wilder. Um. They're

116
00:06:28,760 --> 00:06:31,839
Speaker 1: kind of both been ducking each other in some capacity,

117
00:06:31,880 --> 00:06:35,039
Speaker 1: but had they met when they were both belt holders,

118
00:06:35,360 --> 00:06:38,480
Speaker 1: it probably would have been the biggest fight since Paquia

119
00:06:38,560 --> 00:06:41,480
Speaker 1: may Weather. Maybe. Um. And now certainly that that the

120
00:06:41,520 --> 00:06:43,279
Speaker 1: whole division is kind of up in the air and

121
00:06:43,400 --> 00:06:44,960
Speaker 1: the big winner, who's the big winner? And all this

122
00:06:45,040 --> 00:06:47,880
Speaker 1: besides Ruise. Obviously I'm gonna go back to the zone.

123
00:06:48,040 --> 00:06:50,600
Speaker 1: No no, no, I'm not saying you're not gonna go

124
00:06:50,600 --> 00:06:58,200
Speaker 1: back and say wrong, you went back the Snickers. Apparently,

125
00:06:58,240 --> 00:07:01,680
Speaker 1: this guy Ruise, he eats a Snickers bar. His dad

126
00:07:01,760 --> 00:07:05,560
Speaker 1: got him into it before every fight. So already and

127
00:07:05,640 --> 00:07:09,359
Speaker 1: as we said, he's he's not a spelt champion. He

128
00:07:09,440 --> 00:07:13,200
Speaker 1: may have belt, but he ain't got spelt thank you, um,

129
00:07:13,280 --> 00:07:15,800
Speaker 1: but now a Snickers. The Twitter feed was already out

130
00:07:15,840 --> 00:07:19,640
Speaker 1: there saying, hey, you know, congratulations. You wonder if there's

131
00:07:19,680 --> 00:07:22,280
Speaker 1: an endorsement coming with this guy for Snickers. I mean,

132
00:07:22,320 --> 00:07:26,320
Speaker 1: I haven't talked about sneakers and forever, but they're out there.

133
00:07:26,320 --> 00:07:28,560
Speaker 1: Can you imagine the commercial for this if he's if

134
00:07:28,560 --> 00:07:31,200
Speaker 1: he's willing to be, you know, tongue and cheeky about

135
00:07:31,240 --> 00:07:33,920
Speaker 1: his physique. Can you can see this guy being a

136
00:07:34,080 --> 00:07:36,920
Speaker 1: marketing I coun see him being even if he loses

137
00:07:36,920 --> 00:07:40,600
Speaker 1: his next fight, if he if he has a gregarious

138
00:07:40,680 --> 00:07:44,640
Speaker 1: personality and plays along. Yeah, I just get the sense.

139
00:07:44,720 --> 00:07:46,560
Speaker 1: I mean, you know, they should make a little dollar.

140
00:07:46,560 --> 00:07:47,880
Speaker 1: You could put him on the couch, you know, pull

141
00:07:47,920 --> 00:07:50,080
Speaker 1: the string. I've got I've got it. This is the

142
00:07:50,200 --> 00:07:52,800
Speaker 1: this is the layout board for the Snickers commercial. All right.

143
00:07:52,880 --> 00:07:54,960
Speaker 1: You start out, you get some old footage of don not.

144
00:07:55,680 --> 00:08:00,440
Speaker 1: I don't know if I'm ready for this, and and

145
00:08:00,480 --> 00:08:02,880
Speaker 1: he says, here you need the Snickers, and he eats

146
00:08:02,920 --> 00:08:05,480
Speaker 1: the Snickers and then all of a sudden, there he

147
00:08:05,640 --> 00:08:08,200
Speaker 1: is and he's ready to go. And then you know,

148
00:08:08,360 --> 00:08:11,400
Speaker 1: Andy Bruy, Yes, did you did you understand why you

149
00:08:12,360 --> 00:08:16,440
Speaker 1: that Andy reference? Yes? Because did you have you ever

150
00:08:16,480 --> 00:08:20,200
Speaker 1: seen no? I thought about knots. Yeah, No, I didn't

151
00:08:20,200 --> 00:08:21,760
Speaker 1: think so. I want to see half far already, like

152
00:08:21,760 --> 00:08:24,280
Speaker 1: he's got one silver bullet. But make sure you make

153
00:08:24,320 --> 00:08:29,120
Speaker 1: sure you trademark that idea before. Just to talk about

154
00:08:29,160 --> 00:08:32,440
Speaker 1: bar terrific to talk money real quick. Uh Ruise got

155
00:08:32,480 --> 00:08:35,880
Speaker 1: seven million dollars, which was by far the most he's

156
00:08:35,880 --> 00:08:38,480
Speaker 1: ever gotten in his career. His previous I think biggest

157
00:08:38,480 --> 00:08:40,959
Speaker 1: purse was one million UM. One of the things I

158
00:08:41,040 --> 00:08:44,480
Speaker 1: really do not like about boxing these rematch clauses. It

159
00:08:44,559 --> 00:08:46,599
Speaker 1: sounds like the first time he defends this belt is

160
00:08:46,640 --> 00:08:49,920
Speaker 1: going to be against Joshua by virtue of these remas.

161
00:08:50,520 --> 00:08:53,640
Speaker 1: I can't imagine any boxing fans aren't hoping. Would rather

162
00:08:53,760 --> 00:08:57,320
Speaker 1: see Deante Wilder or even Tyson Fury get a shot

163
00:08:57,320 --> 00:09:00,200
Speaker 1: at those belts before Joshua coming back to them. But

164
00:09:00,240 --> 00:09:02,839
Speaker 1: it seems as though while there is going to fight

165
00:09:02,960 --> 00:09:05,480
Speaker 1: Ortiz and Joshua is going to have a shot to

166
00:09:05,520 --> 00:09:08,360
Speaker 1: win these back against Ruise at some point in the future.

167
00:09:08,360 --> 00:09:10,000
Speaker 1: I have no segway bart, but could you imagine if

168
00:09:10,000 --> 00:09:12,280
Speaker 1: you were a fan and you liked his his trunks

169
00:09:12,320 --> 00:09:14,040
Speaker 1: or his robe coming in that you could just point

170
00:09:14,040 --> 00:09:16,880
Speaker 1: your phone and buy it. Well, let's say that he

171
00:09:17,040 --> 00:09:20,560
Speaker 1: has an alligator on his trunks. There you go, you see.

172
00:09:20,600 --> 00:09:24,400
Speaker 1: And finally, let's talk about a unique partnership between NBC

173
00:09:24,559 --> 00:09:27,920
Speaker 1: and La Costa that played out during the coverage of

174
00:09:27,920 --> 00:09:29,800
Speaker 1: the French Open over the weekend. But it's not so

175
00:09:29,880 --> 00:09:34,280
Speaker 1: much just lacast. It's the fact that they're there. It's

176
00:09:34,280 --> 00:09:37,679
Speaker 1: e commerce that if you're watching Novak Djokovic and he's

177
00:09:37,720 --> 00:09:41,000
Speaker 1: in his tenth straight French Open quarterfinal at this point,

178
00:09:41,480 --> 00:09:46,440
Speaker 1: but what they're doing is putting a code on a

179
00:09:46,559 --> 00:09:49,959
Speaker 1: QR code on the screen saying if you want to

180
00:09:49,960 --> 00:09:54,640
Speaker 1: buy his outfit, point your phone at the code deep

181
00:09:55,120 --> 00:09:57,600
Speaker 1: and you can buy his outfit. So you're you've got

182
00:09:57,640 --> 00:10:02,360
Speaker 1: the marriage of linear TV tech and e commerce, digital commerce.

183
00:10:02,760 --> 00:10:06,040
Speaker 1: Now think about the sports implications there. You want the jersey,

184
00:10:06,559 --> 00:10:08,760
Speaker 1: you want the hat be if you want that championship

185
00:10:08,800 --> 00:10:10,800
Speaker 1: T shirt. You don't even have to go to the

186
00:10:10,800 --> 00:10:14,720
Speaker 1: website anymore. I can just see Michael Rubin and fanatics going, Yes,

187
00:10:15,240 --> 00:10:17,000
Speaker 1: I love it. We touched on this a bit with

188
00:10:17,080 --> 00:10:20,839
Speaker 1: Dan Reid last week. I mean, I don't understand why

189
00:10:20,840 --> 00:10:23,120
Speaker 1: this didn't happen ten years. And mean, QR codes have

190
00:10:23,120 --> 00:10:25,360
Speaker 1: been around for ten years. You know it was easy

191
00:10:25,400 --> 00:10:27,280
Speaker 1: to put them on on on screen and an on

192
00:10:27,320 --> 00:10:32,080
Speaker 1: screen advertisement. Back Evans dating exactly he was in college,

193
00:10:31,440 --> 00:10:35,400
Speaker 1: he had a card with a QR CODEO pops up

194
00:10:36,520 --> 00:10:41,199
Speaker 1: if only the UM. But you're right, this is We're

195
00:10:41,200 --> 00:10:43,480
Speaker 1: gonna see more and more of this. If you if

196
00:10:43,480 --> 00:10:45,920
Speaker 1: you go to any of Nike Nike's new flagship stores,

197
00:10:46,320 --> 00:10:48,520
Speaker 1: every mannequin they have out has a QR code on it.

198
00:10:48,559 --> 00:10:50,560
Speaker 1: You can scan the code and immediately go to check

199
00:10:50,559 --> 00:10:53,480
Speaker 1: out the entire outfit that the mannequin is wearing. UM.

200
00:10:53,559 --> 00:10:55,880
Speaker 1: I would imagine, Yeah, this kind of integrated and this

201
00:10:55,920 --> 00:10:59,040
Speaker 1: is I think is step one right there, there are

202
00:10:59,160 --> 00:11:04,960
Speaker 1: much more interesting and probably more technologically intriguing possibilities in

203
00:11:05,040 --> 00:11:08,160
Speaker 1: terms of ways to make ads and e commerce mixed together.

204
00:11:08,600 --> 00:11:10,560
Speaker 1: But yeah, if you're watching the the US or the

205
00:11:10,559 --> 00:11:14,000
Speaker 1: French open, uh next last week, next week, Um yeah,

206
00:11:14,120 --> 00:11:16,520
Speaker 1: you're you're probably gonna see this QR code and you're

207
00:11:16,520 --> 00:11:18,440
Speaker 1: seeing announcers talk about it. Right, it gets it gets

208
00:11:18,520 --> 00:11:21,000
Speaker 1: chewed up as Hey, guys, if you want to buy this,

209
00:11:21,080 --> 00:11:23,880
Speaker 1: you know this is the masters want to buy Tiger's

210
00:11:24,120 --> 00:11:28,680
Speaker 1: final round shirt ball. I believe after he after he

211
00:11:28,679 --> 00:11:30,720
Speaker 1: won the how many more would they have sold if

212
00:11:30,720 --> 00:11:32,800
Speaker 1: it was that just easier to buy? Wait till this

213
00:11:32,880 --> 00:11:35,840
Speaker 1: really goes over In the NFL, as games playing, all

214
00:11:35,880 --> 00:11:38,360
Speaker 1: of a sudden, you see the jersey of your favorite

215
00:11:38,360 --> 00:11:41,640
Speaker 1: player and then here comes the code coming at the bottom.

216
00:11:42,520 --> 00:11:46,400
Speaker 1: Now watch it explode. Sanders come up, Barry for you.

217
00:11:46,400 --> 00:11:48,920
Speaker 1: You know, did you hear that? Calvin Johnson he wants

218
00:11:48,960 --> 00:11:52,240
Speaker 1: to come back, but the money's got to be right. No,

219
00:11:53,280 --> 00:11:56,120
Speaker 1: I'm not saying you should. I'm saying, Mike Calvin Johnson

220
00:11:56,200 --> 00:11:58,640
Speaker 1: news doesn't reach my ear. I don't, I'm not I

221
00:11:58,640 --> 00:12:01,160
Speaker 1: don't have updates in Twitter alerts for Calvin Johnson. You

222
00:12:01,160 --> 00:12:03,920
Speaker 1: mentioned fanatics there, scott Um. They are kind of the

223
00:12:03,920 --> 00:12:06,640
Speaker 1: perfect candidate for this kind of technology. So much of

224
00:12:06,679 --> 00:12:10,240
Speaker 1: the you know there their sales of championship merchandise or

225
00:12:10,360 --> 00:12:13,679
Speaker 1: division champions you know, all those hot market emotional immediately

226
00:12:13,720 --> 00:12:16,480
Speaker 1: after the game ends. Uh, their ability to get that

227
00:12:16,559 --> 00:12:19,640
Speaker 1: on screen as soon as they can, maybe even reacting

228
00:12:19,679 --> 00:12:22,400
Speaker 1: to you just saw that touchdown thrown by Ben Roethlisberger.

229
00:12:22,559 --> 00:12:24,720
Speaker 1: Here's your Ben Roethlisberger jersey, as soon as we can

230
00:12:24,760 --> 00:12:27,160
Speaker 1: get that, grani l. I'm not here, here's my Here

231
00:12:27,200 --> 00:12:28,640
Speaker 1: we go. But what do you think about this? Remember

232
00:12:28,720 --> 00:12:31,960
Speaker 1: Odell Beckham's was a Sunday night, Monday night catch. How

233
00:12:32,080 --> 00:12:35,800
Speaker 1: fast can somebody mock up that T shirt where O

234
00:12:36,000 --> 00:12:38,560
Speaker 1: b J is like one hand leaning out and by

235
00:12:38,600 --> 00:12:41,600
Speaker 1: like the third quarter remember that catch? Here we go, boom,

236
00:12:41,600 --> 00:12:43,600
Speaker 1: here's your teacher. Yeah, they have design teams, you know,

237
00:12:43,679 --> 00:12:45,680
Speaker 1: for big games that are kind of set up working

238
00:12:45,760 --> 00:12:49,440
Speaker 1: as the thing is going on. Certainly, you know when champions,

239
00:12:49,840 --> 00:12:53,040
Speaker 1: those logos are approved and done way ahead of time.

240
00:12:53,360 --> 00:12:56,000
Speaker 1: Sometimes it takes when when Duke and Miami had a

241
00:12:56,040 --> 00:13:00,120
Speaker 1: crazy like multilateral end of game situation in college up

242
00:13:00,160 --> 00:13:01,520
Speaker 1: all a couple of years ago, I think it took

243
00:13:01,520 --> 00:13:04,640
Speaker 1: fanatics maybe two days to get the final design approved.

244
00:13:04,920 --> 00:13:07,480
Speaker 1: I'm sure that process is getting quicker and quicker. But

245
00:13:07,520 --> 00:13:10,120
Speaker 1: you're right. You know, as we have these viral moments

246
00:13:10,120 --> 00:13:13,240
Speaker 1: in sports, if there is now suddenly an opportunity on

247
00:13:13,440 --> 00:13:16,160
Speaker 1: screen for the huge reach, the TV has just start

248
00:13:16,200 --> 00:13:19,040
Speaker 1: selling those things. Sam heard the voice, You hear the voice,

249
00:13:19,080 --> 00:13:24,400
Speaker 1: A little little scratch, a little scratching. This is the

250
00:13:24,400 --> 00:13:27,760
Speaker 1: Bloomberg Business of Sports podcast, A Bloominal message. Kyle Busch

251
00:13:27,840 --> 00:13:32,800
Speaker 1: one at Pocono. I'm Michael bar Along, moving along with

252
00:13:32,880 --> 00:13:35,280
Speaker 1: the Scottsnick and Evan no Wi Williams. Yeah, you didn't

253
00:13:35,280 --> 00:13:38,400
Speaker 1: even go in your backyard, Mr. Net Our listeners count

254
00:13:38,440 --> 00:13:40,840
Speaker 1: on you for all things auto racing in your backyard,

255
00:13:41,240 --> 00:13:43,600
Speaker 1: and because you threwout your back, you didn't go to Pocono.

256
00:13:43,679 --> 00:13:48,480
Speaker 1: I'm sorry. Andy. We are here every Monday, Wednesday and

257
00:13:48,480 --> 00:13:50,760
Speaker 1: Thursday exploring the world of money in sports. Join us

258
00:13:50,760 --> 00:13:52,280
Speaker 1: again at the end of the week when we speak

259
00:13:52,280 --> 00:13:55,880
Speaker 1: with Mark Tatum, Deputy Commissioner of the NBA. They've got

260
00:13:55,880 --> 00:13:58,160
Speaker 1: a big things going on in the NBA calendar. Right now,

261
00:13:58,840 --> 00:14:01,920
Speaker 1: you're listening The Bloomberg Business of Sports on Bloomberg Radio

262
00:14:02,320 --> 00:14:06,240
Speaker 1: around the world and online wherever you get your podcasts,