WEBVTT - Larry Miller: From Prison to the Nike Boardroom

0:00:15.436 --> 0:00:22.916
<v Speaker 1>Pushkin. It was a senseless act on my part. It

0:00:23.036 --> 0:00:25.796
<v Speaker 1>definitely made no sense, and it was something that if

0:00:25.836 --> 0:00:28.756
<v Speaker 1>I could go back and undo it, I absolutely would.

0:00:28.836 --> 0:00:31.676
<v Speaker 1>Every day I think about and hope that I could

0:00:31.676 --> 0:00:36.516
<v Speaker 1>and wish that I could go back and undo that. Hey,

0:00:36.596 --> 0:00:40.116
<v Speaker 1>everyone I started recording started from the bottom to find

0:00:40.156 --> 0:00:44.156
<v Speaker 1>and document unconventional success stories and to have them be

0:00:44.236 --> 0:00:48.596
<v Speaker 1>told firsthand. But I didn't expect to ever speak with

0:00:48.676 --> 0:00:53.436
<v Speaker 1>anyone like Larry Miller. In some ways, Larry's career is

0:00:53.476 --> 0:00:58.396
<v Speaker 1>super conventional. A bachelor's an accounting, an NBA, working his

0:00:58.516 --> 0:01:01.356
<v Speaker 1>way up at an iconic American brand like Campbell's Soup.

0:01:02.156 --> 0:01:05.156
<v Speaker 1>Then there's his time helping to build Jordan brand with

0:01:05.516 --> 0:01:10.516
<v Speaker 1>Michael Jordan himself. But what underlies his tire story the

0:01:10.596 --> 0:01:14.676
<v Speaker 1>degrees his early career, His work with MJ is an

0:01:14.676 --> 0:01:20.636
<v Speaker 1>extraordinary story of redemption and second chances. Miller was born

0:01:20.676 --> 0:01:25.076
<v Speaker 1>in Philadelphia, PA. Westphilly, you know, made famous by The

0:01:25.116 --> 0:01:29.156
<v Speaker 1>Fresh Prince. That show may have been a comedy, but Westphilly,

0:01:29.276 --> 0:01:34.516
<v Speaker 1>like other hoods, is deadly serious. Miller himself had an attentive,

0:01:34.596 --> 0:01:37.276
<v Speaker 1>loving family, but that didn't make growing up at his

0:01:37.276 --> 0:01:41.316
<v Speaker 1>neighborhood any easier, and ultimately he wound up succumbing to

0:01:41.356 --> 0:01:46.116
<v Speaker 1>the pressure of the streets in heartbreaking fashion. In this

0:01:46.116 --> 0:01:48.476
<v Speaker 1>episode of Started from the Bottom, I talked to Miller

0:01:48.516 --> 0:01:51.436
<v Speaker 1>about his career, how he navigated moving up the ladder

0:01:51.436 --> 0:01:55.236
<v Speaker 1>at Campbell's Soup, his switched to sports apparel, moving from

0:01:55.276 --> 0:01:58.316
<v Speaker 1>being an accountant to a businessman to building a brand

0:01:58.396 --> 0:02:00.956
<v Speaker 1>out of one of the most famous faces and names

0:02:00.996 --> 0:02:04.436
<v Speaker 1>in the entire world. But no matter how impressed will

0:02:04.476 --> 0:02:07.236
<v Speaker 1>be by his career moves, when Miller tells me about

0:02:07.276 --> 0:02:10.676
<v Speaker 1>his secret who's harboring for all his career, You'll be

0:02:10.836 --> 0:02:15.516
<v Speaker 1>all the more astonished. This is started from the bottom,

0:02:15.756 --> 0:02:21.356
<v Speaker 1>hard earned success stories from people like us. To start

0:02:21.356 --> 0:02:24.556
<v Speaker 1>a conversation, Larry tells me about a formative moment in

0:02:24.636 --> 0:02:27.036
<v Speaker 1>his life when he was trying to find his first

0:02:27.116 --> 0:02:30.596
<v Speaker 1>job out of college. The way it was set up

0:02:30.596 --> 0:02:32.916
<v Speaker 1>back then is there was what was called the Big

0:02:32.956 --> 0:02:37.796
<v Speaker 1>eight accounting firms, right and everybody with an accounting degree,

0:02:37.916 --> 0:02:40.076
<v Speaker 1>your goal was to get hired by one of the

0:02:40.076 --> 0:02:43.116
<v Speaker 1>Big eight. And I felt the same way. And the

0:02:43.196 --> 0:02:45.796
<v Speaker 1>one that I was really interested in was Arthur Anderson.

0:02:45.836 --> 0:02:47.316
<v Speaker 1>At the time, they were one of the Big Eight.

0:02:47.716 --> 0:02:49.996
<v Speaker 1>I went to the office and spent the whole day.

0:02:50.036 --> 0:02:53.716
<v Speaker 1>They're interviewing with a bunch of different people, and all

0:02:53.796 --> 0:02:55.716
<v Speaker 1>day I'm thinking in the back of my mind, should

0:02:55.716 --> 0:02:58.716
<v Speaker 1>I share my story with these folks? Should I say something?

0:02:59.076 --> 0:03:00.956
<v Speaker 1>And I kept, you know, kind of thinking, and finally

0:03:00.956 --> 0:03:03.116
<v Speaker 1>I get to the last person at the end of

0:03:03.116 --> 0:03:06.956
<v Speaker 1>the day was a hiring manager. So I decided, you

0:03:06.956 --> 0:03:09.036
<v Speaker 1>know what, I'm going to share my story with this guy.

0:03:09.116 --> 0:03:11.596
<v Speaker 1>So I sit down with him and I said, hey,

0:03:11.956 --> 0:03:13.356
<v Speaker 1>you know, there's something I want to talk to you

0:03:13.396 --> 0:03:16.236
<v Speaker 1>about that didn't come through and the other interviews that

0:03:16.316 --> 0:03:19.756
<v Speaker 1>didn't come through on the application. And then I went

0:03:19.796 --> 0:03:22.436
<v Speaker 1>in and started to tell him about my past, that

0:03:22.516 --> 0:03:25.636
<v Speaker 1>I had started my education while I was incarcerated, blah

0:03:25.636 --> 0:03:27.996
<v Speaker 1>blah blah. And I could see as I'm talking to him,

0:03:28.076 --> 0:03:31.316
<v Speaker 1>I could see his face changing. And finally, when I

0:03:31.356 --> 0:03:35.516
<v Speaker 1>got done, he said, wow, that's an amazing story. And

0:03:35.596 --> 0:03:37.396
<v Speaker 1>he reached in his pocket and he pulled out an

0:03:37.476 --> 0:03:40.156
<v Speaker 1>envelope and he said, uh. He said, I have an

0:03:40.236 --> 0:03:42.516
<v Speaker 1>offer letter here that I was all ready to give you,

0:03:42.556 --> 0:03:44.836
<v Speaker 1>but I can't give it to you now. He said,

0:03:44.876 --> 0:03:48.036
<v Speaker 1>I can't take the chance on hiring you and something

0:03:48.356 --> 0:03:50.956
<v Speaker 1>happened down the line, So I wish you the best,

0:03:50.996 --> 0:03:53.436
<v Speaker 1>but I can't hire you. And at that point I

0:03:53.516 --> 0:03:56.716
<v Speaker 1>decided I wasn't going to share my background anymore. If

0:03:56.716 --> 0:03:58.796
<v Speaker 1>it came up, I wasn't going to deny it, or

0:03:59.196 --> 0:04:02.956
<v Speaker 1>if somebody asked directly, I wasn't gonna be dishonest, but

0:04:03.036 --> 0:04:05.676
<v Speaker 1>I wasn't going to volunteer the information, and I never

0:04:05.716 --> 0:04:08.036
<v Speaker 1>did it to that point. Was that a pretty immediate

0:04:08.036 --> 0:04:10.236
<v Speaker 1>instinct after that or was it did that come out

0:04:10.236 --> 0:04:12.476
<v Speaker 1>of maybe even just a period of after that feeling

0:04:12.516 --> 0:04:15.556
<v Speaker 1>like well, I think it was pretty immediate, because as

0:04:15.596 --> 0:04:17.556
<v Speaker 1>I'm he's telling me this, I was like, man, I

0:04:17.556 --> 0:04:20.236
<v Speaker 1>should have never said anything. But the reality is I'm

0:04:20.236 --> 0:04:24.076
<v Speaker 1>glad I did because I think in an environment like that,

0:04:24.156 --> 0:04:27.196
<v Speaker 1>with public accounting and all the regulations and all, something

0:04:27.236 --> 0:04:30.356
<v Speaker 1>would have probably come up at some point. And once

0:04:30.436 --> 0:04:33.876
<v Speaker 1>the Campbell's opportunity came up, I figured it was probably

0:04:33.956 --> 0:04:37.916
<v Speaker 1>better not to go public accounting. The chances of my

0:04:37.996 --> 0:04:41.716
<v Speaker 1>background getting exposed or coming up in public accounting were

0:04:41.756 --> 0:04:44.116
<v Speaker 1>a lot greater than if I was working for a

0:04:44.156 --> 0:04:47.116
<v Speaker 1>company like Campbell. So I decided to take the job

0:04:47.156 --> 0:04:50.596
<v Speaker 1>at Campbell. Super when you got there and your degrees

0:04:50.596 --> 0:04:53.756
<v Speaker 1>in accounting, what did you learn even some of the

0:04:53.836 --> 0:04:56.196
<v Speaker 1>soft skills, maybe even beyond just accounting, Like, what did

0:04:56.196 --> 0:04:58.076
<v Speaker 1>you learn with that being your first you know? One

0:04:58.116 --> 0:05:00.836
<v Speaker 1>of the things that I realized early on was that

0:05:01.396 --> 0:05:04.596
<v Speaker 1>I was going to have to take some control of

0:05:04.636 --> 0:05:08.716
<v Speaker 1>my career. And so I remember one point, this guy

0:05:08.796 --> 0:05:11.996
<v Speaker 1>who's started in the training program with me. He had

0:05:12.036 --> 0:05:14.836
<v Speaker 1>gone to work for a company called Missus Paul's. They

0:05:14.836 --> 0:05:17.276
<v Speaker 1>were a division of Campbell's Soup at the time. They

0:05:17.316 --> 0:05:20.436
<v Speaker 1>make fish sticks, fish products. But he had gone to

0:05:20.476 --> 0:05:23.156
<v Speaker 1>work for Missus Paul's and he and I were pretty close,

0:05:23.196 --> 0:05:26.276
<v Speaker 1>and so he called me up one day. He said, man,

0:05:26.396 --> 0:05:28.956
<v Speaker 1>I was surprised that you weren't interested in the job

0:05:28.996 --> 0:05:30.756
<v Speaker 1>we had for you over here. I said, what are

0:05:30.796 --> 0:05:33.236
<v Speaker 1>you talking about? He said, well, we you know, we

0:05:33.396 --> 0:05:36.036
<v Speaker 1>reached out about a job for you over here and

0:05:36.076 --> 0:05:38.316
<v Speaker 1>we were told that you weren't interested. I was like,

0:05:38.916 --> 0:05:41.556
<v Speaker 1>no one said anything to me about that, So that

0:05:41.716 --> 0:05:44.276
<v Speaker 1>kind of got my you know, got my standard up

0:05:44.316 --> 0:05:46.316
<v Speaker 1>a little bit, and I was like, you know, this

0:05:46.396 --> 0:05:48.796
<v Speaker 1>is not right. At least someone should have said something

0:05:48.836 --> 0:05:51.196
<v Speaker 1>to me and given me the opportunity to say yes.

0:05:51.316 --> 0:05:55.636
<v Speaker 1>Or no. So I actually set up a meeting with

0:05:55.676 --> 0:05:58.556
<v Speaker 1>the guys who ran the department, and I stepped to

0:05:58.596 --> 0:06:00.556
<v Speaker 1>him about it. I was like, listen, you know, I

0:06:00.676 --> 0:06:03.516
<v Speaker 1>understand that Missus Paul's reached out about a job that

0:06:03.716 --> 0:06:06.276
<v Speaker 1>they were interested in me for and they were told

0:06:06.276 --> 0:06:08.916
<v Speaker 1>that I wasn't interested without me even knowing about it.

0:06:09.116 --> 0:06:11.036
<v Speaker 1>And we're like, well, we thought this was what's best

0:06:11.076 --> 0:06:13.196
<v Speaker 1>for your career. I said, you know what, I appreciate that,

0:06:13.316 --> 0:06:15.796
<v Speaker 1>but I think I should be involved in deciding what's

0:06:15.796 --> 0:06:18.476
<v Speaker 1>best for my career. And okay. So I ended up

0:06:19.036 --> 0:06:21.516
<v Speaker 1>going over and interviewing for that job at Missus Pauls

0:06:21.556 --> 0:06:24.356
<v Speaker 1>and moving over and taking that job at Missus Paul's.

0:06:24.436 --> 0:06:27.916
<v Speaker 1>But if my friend hadn't called me and told me

0:06:27.956 --> 0:06:29.956
<v Speaker 1>about it, I would have never known. I would have

0:06:30.036 --> 0:06:32.916
<v Speaker 1>never gotten to at least give it a shot to

0:06:32.916 --> 0:06:35.196
<v Speaker 1>see if it was something I wanted to do. So

0:06:35.556 --> 0:06:38.716
<v Speaker 1>my last role at Campbell's was actually working in the

0:06:38.756 --> 0:06:42.436
<v Speaker 1>soup plant, which was an amazing experience for me. One

0:06:42.436 --> 0:06:45.156
<v Speaker 1>of the differences in a situation like that is that

0:06:45.676 --> 0:06:48.516
<v Speaker 1>every day you have a new goal, and you know

0:06:48.556 --> 0:06:50.516
<v Speaker 1>whether you hit your goal or not. Every day. It's

0:06:50.556 --> 0:06:52.836
<v Speaker 1>like Hey, we need to produce X number of Kansas

0:06:52.916 --> 0:06:56.396
<v Speaker 1>tomato soup. Did we hit that number? If we did? Cool,

0:06:56.436 --> 0:06:58.516
<v Speaker 1>then if we did it, then we got to talk

0:06:58.516 --> 0:07:01.236
<v Speaker 1>about what went wrong, why we didn't hit it, and

0:07:01.236 --> 0:07:03.516
<v Speaker 1>what we're going to do to make it up. Every day,

0:07:03.516 --> 0:07:06.476
<v Speaker 1>the plant manager would, you know, every morning, all the

0:07:06.516 --> 0:07:09.756
<v Speaker 1>managers would get together and talk about what had happened

0:07:09.796 --> 0:07:11.876
<v Speaker 1>the day before. And one of the things that I

0:07:11.996 --> 0:07:14.116
<v Speaker 1>learned from these guys is that they would go at

0:07:14.156 --> 0:07:16.676
<v Speaker 1>each other. I mean like going at each other hard

0:07:16.716 --> 0:07:18.636
<v Speaker 1>because hey, you messed up. I'm gonna let you know

0:07:18.676 --> 0:07:21.516
<v Speaker 1>you messed up. They'd argue and curse, and then at

0:07:21.516 --> 0:07:23.116
<v Speaker 1>the end of the meeting like, yo, man, let's go

0:07:23.156 --> 0:07:25.556
<v Speaker 1>get a couple of coffee. Yeah, you're coming over this weekend. Yeah.

0:07:25.596 --> 0:07:28.356
<v Speaker 1>It was like nobody took it personal. It's like, I'm

0:07:28.356 --> 0:07:31.196
<v Speaker 1>gonna tell you that you screwed up, and you know,

0:07:31.236 --> 0:07:33.556
<v Speaker 1>I'm gonna call you out and tell you exactly what

0:07:33.716 --> 0:07:36.276
<v Speaker 1>was wrong. But it's not personal. I'm not you know,

0:07:36.356 --> 0:07:40.276
<v Speaker 1>we're still good whatever. But I and that was that

0:07:40.396 --> 0:07:42.756
<v Speaker 1>was something that I learned in that experience. It's like,

0:07:42.916 --> 0:07:46.196
<v Speaker 1>try not to take it personal when somebody's giving you

0:07:46.516 --> 0:07:49.236
<v Speaker 1>feedback on something that you you know you should have

0:07:49.276 --> 0:07:50.756
<v Speaker 1>done a better job at you know what I mean.

0:07:51.236 --> 0:07:54.196
<v Speaker 1>And that's something that's not always easy to do because

0:07:54.756 --> 0:07:57.476
<v Speaker 1>it's easier to take it personal when somebody's telling you

0:07:57.516 --> 0:08:00.396
<v Speaker 1>that you screwed up. And these guys taught me that

0:08:00.436 --> 0:08:02.876
<v Speaker 1>you got to figure out how to take that feedback.

0:08:03.556 --> 0:08:05.556
<v Speaker 1>Take it in, but then you gotta let it go. No,

0:08:05.716 --> 0:08:08.116
<v Speaker 1>you can't take it personal, right, Take it in, make

0:08:08.116 --> 0:08:11.836
<v Speaker 1>the tweak, ye, and then let it. But by the

0:08:11.836 --> 0:08:15.036
<v Speaker 1>time you leave Campbells, you were there five years, five years,

0:08:15.316 --> 0:08:17.916
<v Speaker 1>five years. You got a little late start for college,

0:08:17.916 --> 0:08:21.356
<v Speaker 1>so you're thirty five. Somewhere in that about thirty five.

0:08:22.356 --> 0:08:24.236
<v Speaker 1>Where are you at in terms of thinking about your career.

0:08:24.316 --> 0:08:26.596
<v Speaker 1>Are you thinking I'm okay to stay here as long

0:08:26.636 --> 0:08:28.876
<v Speaker 1>as I can keep moving up, or you realizing maybe

0:08:28.876 --> 0:08:32.676
<v Speaker 1>this isn't the exact right fit, or well, you know, Um,

0:08:33.636 --> 0:08:38.516
<v Speaker 1>It's funny because I never thought about like, Okay, I'm

0:08:38.516 --> 0:08:40.316
<v Speaker 1>gonna do this and then this is the next job.

0:08:40.716 --> 0:08:43.756
<v Speaker 1>My focus was always if I always felt like, if

0:08:43.796 --> 0:08:46.636
<v Speaker 1>I kill this job that I'm in, what's next will

0:08:46.716 --> 0:08:50.036
<v Speaker 1>materialize for me. I'll be able to you know, because

0:08:50.036 --> 0:08:52.076
<v Speaker 1>one of the things I realized is that if you

0:08:52.116 --> 0:08:55.756
<v Speaker 1>have a good reputation in terms of your work ethic

0:08:55.876 --> 0:08:58.836
<v Speaker 1>and doing things that the way you're supposed to, people

0:08:58.876 --> 0:09:01.036
<v Speaker 1>want you on their team. Yeah, you know what I mean.

0:09:01.116 --> 0:09:05.116
<v Speaker 1>And so I never was like focused on, well, I'm

0:09:05.116 --> 0:09:06.996
<v Speaker 1>gonna do this, and then the next move is this

0:09:06.996 --> 0:09:09.516
<v Speaker 1>one and next. I was always focused on I'm gonna

0:09:09.556 --> 0:09:11.796
<v Speaker 1>I'm gonna do my very best at the job that

0:09:11.876 --> 0:09:15.076
<v Speaker 1>I'm in, and then we'll see what materialized. And unfortunately

0:09:15.076 --> 0:09:17.676
<v Speaker 1>for me, you know, things kind of worked out with

0:09:17.796 --> 0:09:19.916
<v Speaker 1>that process, But but that that was the way I

0:09:19.916 --> 0:09:21.956
<v Speaker 1>always approached it. This like I'm gonna kill the job

0:09:21.996 --> 0:09:25.356
<v Speaker 1>I'm in and focus on that, and then what's next

0:09:25.396 --> 0:09:28.236
<v Speaker 1>to materialized for me? And I think we'll see as

0:09:28.276 --> 0:09:31.276
<v Speaker 1>we kind of progressed through here, is that that tactically

0:09:31.316 --> 0:09:33.516
<v Speaker 1>worked for you? It did, The thing seemed to just

0:09:33.516 --> 0:09:36.476
<v Speaker 1>follow in your lap at that point. It did. But

0:09:36.676 --> 0:09:40.156
<v Speaker 1>I think I know, beyond shadow of doubt that I'm blessed,

0:09:40.476 --> 0:09:43.476
<v Speaker 1>way beyond my wildest streams. But I think it was

0:09:43.516 --> 0:09:47.676
<v Speaker 1>also putting in the work and being willing to step

0:09:47.756 --> 0:09:50.796
<v Speaker 1>up and speak up when I felt like the need

0:09:50.956 --> 0:09:55.836
<v Speaker 1>was there for me to protect my own career, right right, So,

0:09:57.076 --> 0:10:00.396
<v Speaker 1>just moving ahead a little bit, you eventually make your

0:10:00.396 --> 0:10:04.716
<v Speaker 1>way to a company called Jansen, which is a company

0:10:04.756 --> 0:10:11.116
<v Speaker 1>I guess what would you call it an apparel sports company? Swimwear. Yeah,

0:10:11.316 --> 0:10:15.236
<v Speaker 1>so Jansen basically start out as a swimwear company, making,

0:10:16.076 --> 0:10:19.276
<v Speaker 1>you know, swimwear, cruise ships, beach in swimwear, and then

0:10:19.676 --> 0:10:24.716
<v Speaker 1>branched out into other sportswear categories, but mainly is known

0:10:24.756 --> 0:10:28.156
<v Speaker 1>for a swimwear But moving over from more the food

0:10:28.716 --> 0:10:33.276
<v Speaker 1>industry to apparel, did that feel like a challenge to

0:10:33.316 --> 0:10:35.316
<v Speaker 1>you or did it for like a whole new sort

0:10:35.356 --> 0:10:37.756
<v Speaker 1>of world to learn or did it feel I think

0:10:37.876 --> 0:10:42.956
<v Speaker 1>the fundamentals of business you can apply regardless of what

0:10:42.996 --> 0:10:46.036
<v Speaker 1>the industry is. I think when you change industries, you

0:10:46.156 --> 0:10:49.516
<v Speaker 1>still are going to apply your same leadership style, your

0:10:49.636 --> 0:10:54.636
<v Speaker 1>same basic business principles. It's just then learning the new industry.

0:10:55.036 --> 0:10:57.996
<v Speaker 1>Then people were willing to teach me the industry to

0:10:58.036 --> 0:11:01.036
<v Speaker 1>share with me. I remember in swimwear they have what

0:11:01.076 --> 0:11:05.476
<v Speaker 1>they call market weeks, and as the finance guy there

0:11:05.556 --> 0:11:08.196
<v Speaker 1>was that's not something that I would typically have been

0:11:08.276 --> 0:11:12.156
<v Speaker 1>involved in, but I requested to go to those market

0:11:12.236 --> 0:11:16.036
<v Speaker 1>meetings and sitting on the meetings when the sales guys

0:11:16.036 --> 0:11:19.476
<v Speaker 1>are pitching the customers, sitting on the meetings where there

0:11:19.476 --> 0:11:23.436
<v Speaker 1>were discussions between sales and customers and feedback on product.

0:11:23.796 --> 0:11:25.956
<v Speaker 1>Because I wanted to learn as much as I possibly

0:11:25.996 --> 0:11:28.796
<v Speaker 1>could about not just the finance part of the business,

0:11:28.796 --> 0:11:30.636
<v Speaker 1>but the rest of the business as well. You were

0:11:30.676 --> 0:11:34.636
<v Speaker 1>asking to do that as a controller. Yeah, wow, Yeah.

0:11:34.676 --> 0:11:38.036
<v Speaker 1>And then eventually the guy who was running the women's

0:11:38.076 --> 0:11:42.036
<v Speaker 1>swimwear division, he approached me one day and he's like, man,

0:11:42.996 --> 0:11:45.236
<v Speaker 1>you should come and work with me, you and I

0:11:45.396 --> 0:11:48.436
<v Speaker 1>together kind of running the swimwear it. He had more

0:11:48.436 --> 0:11:51.516
<v Speaker 1>of the creative side of like what the products should

0:11:51.556 --> 0:11:54.316
<v Speaker 1>look like. He was more focused on, you know, this

0:11:54.356 --> 0:11:56.396
<v Speaker 1>is the product we should have, this is where we

0:11:56.396 --> 0:11:59.596
<v Speaker 1>should sell it. And when we tied the conversation about it,

0:11:59.636 --> 0:12:01.516
<v Speaker 1>he said, you know, man, you know I want you

0:12:01.556 --> 0:12:03.956
<v Speaker 1>to come over and help me out with all the

0:12:04.076 --> 0:12:07.036
<v Speaker 1>numbers and the business stuff. And I said, fine, I'm

0:12:07.036 --> 0:12:08.876
<v Speaker 1>willing to do that as long as you teach me

0:12:09.556 --> 0:12:11.836
<v Speaker 1>the other side of the business that you're good at.

0:12:11.876 --> 0:12:14.836
<v Speaker 1>And so we had a great working relationship and we

0:12:15.116 --> 0:12:18.036
<v Speaker 1>had the business on fire. This really starts a new

0:12:18.076 --> 0:12:20.156
<v Speaker 1>chapter in your career, right, because it kind of moved

0:12:20.156 --> 0:12:22.596
<v Speaker 1>me out of finance. That was the first time I

0:12:22.596 --> 0:12:25.716
<v Speaker 1>actually moved out of the finance department and my job there.

0:12:26.436 --> 0:12:30.036
<v Speaker 1>My title there was director of business Development for the

0:12:30.076 --> 0:12:33.396
<v Speaker 1>swimwear division, and that, like I said, was the first

0:12:33.436 --> 0:12:40.356
<v Speaker 1>like outside of actually finance. At this point, you're out

0:12:40.396 --> 0:12:45.476
<v Speaker 1>of finance, You're running your first company. Were you Were

0:12:45.476 --> 0:12:50.876
<v Speaker 1>you terrified? No? Actually, the thing that I was most

0:12:50.916 --> 0:12:55.836
<v Speaker 1>concerned about throughout all of this was my story coming out,

0:12:56.276 --> 0:13:01.036
<v Speaker 1>like somebody finding out about my past, and that coming

0:13:01.036 --> 0:13:04.756
<v Speaker 1>out and that hindering what I was trying to do

0:13:04.836 --> 0:13:07.156
<v Speaker 1>and hindering the progress that I had been making. That

0:13:07.276 --> 0:13:11.356
<v Speaker 1>was the thing that worried me the most. Im everything

0:13:11.356 --> 0:13:14.516
<v Speaker 1>else just felt kind of easy, maybe not necessarily easy,

0:13:14.556 --> 0:13:16.436
<v Speaker 1>but I looked at it like, hey, if somebody else

0:13:16.436 --> 0:13:18.036
<v Speaker 1>can do it, then I could probably do it. Now

0:13:18.556 --> 0:13:21.716
<v Speaker 1>that I can't do brain surgery right just because somebody

0:13:21.756 --> 0:13:23.996
<v Speaker 1>else could do it. But in the business world, in

0:13:24.036 --> 0:13:27.356
<v Speaker 1>the corporate world, the way I looked at it's like, Okay,

0:13:27.476 --> 0:13:30.076
<v Speaker 1>you know, I'm gonna figure out. I'm gonna figure this out.

0:13:31.836 --> 0:13:34.916
<v Speaker 1>After the break, Larry gets a little more revealing about

0:13:34.996 --> 0:13:37.476
<v Speaker 1>what he really went through to get to the top.

0:13:45.116 --> 0:13:48.796
<v Speaker 1>We're back with my conversation with Larry Miller. We're about

0:13:48.796 --> 0:13:51.876
<v Speaker 1>to get into his upbringing in West Philly, a neighborhood

0:13:51.956 --> 0:13:55.556
<v Speaker 1>that shaped him, but not before it broke him. Maybe

0:13:55.556 --> 0:13:57.356
<v Speaker 1>you want to talk a little bit about the neighborhood. So,

0:13:57.556 --> 0:14:01.476
<v Speaker 1>you know, growing up, I had a strong family. You know,

0:14:01.516 --> 0:14:04.116
<v Speaker 1>there were eight kids in the family, my mom and dad.

0:14:04.596 --> 0:14:07.516
<v Speaker 1>My dad worked every day in the factory and made

0:14:07.516 --> 0:14:10.276
<v Speaker 1>sure that we, you know, had what we needed. My

0:14:10.316 --> 0:14:12.876
<v Speaker 1>mom took care and raised eight kids. So you know,

0:14:12.876 --> 0:14:15.916
<v Speaker 1>I had a good childhood. It's not like I can't

0:14:15.956 --> 0:14:19.636
<v Speaker 1>blame anybody else for what I did. These were choices

0:14:19.676 --> 0:14:23.116
<v Speaker 1>that I made, and I think at a certain age,

0:14:23.316 --> 0:14:26.636
<v Speaker 1>just the allure of the street really started to pull me,

0:14:26.676 --> 0:14:29.036
<v Speaker 1>and I started to want to be one of the

0:14:29.076 --> 0:14:31.956
<v Speaker 1>cool guys in the street because you know, to me,

0:14:32.236 --> 0:14:35.156
<v Speaker 1>you were seeing it exactly. That's how you get noticed,

0:14:35.196 --> 0:14:38.236
<v Speaker 1>that's how you you know, build, that's how you be

0:14:38.436 --> 0:14:42.076
<v Speaker 1>to your point be seen. And so I first time

0:14:42.156 --> 0:14:44.836
<v Speaker 1>I was ever arrested, I was twelve years old. Friend

0:14:44.836 --> 0:14:48.596
<v Speaker 1>of mine and I stole a bike and we got caught.

0:14:48.836 --> 0:14:53.436
<v Speaker 1>I ended up with probation and then a little bit

0:14:53.476 --> 0:14:56.316
<v Speaker 1>around the time I decided to join the gang, joined

0:14:56.356 --> 0:14:58.956
<v Speaker 1>the gang. And you know, I'm the kind of person.

0:14:58.996 --> 0:15:01.396
<v Speaker 1>Once I kind of decided to do something, then I'm

0:15:01.436 --> 0:15:04.036
<v Speaker 1>all in. And when I joined the gang, I was.

0:15:04.196 --> 0:15:07.076
<v Speaker 1>I was all in. And what what game I was from?

0:15:07.316 --> 0:15:09.036
<v Speaker 1>My gang was called the Cedar in the game fifty

0:15:09.116 --> 0:15:13.676
<v Speaker 1>six and Seedar Avenue. And when I was sixteen years old,

0:15:13.836 --> 0:15:17.156
<v Speaker 1>I uh, I shot another kid and killed him. And

0:15:17.996 --> 0:15:20.956
<v Speaker 1>he wasn't someone that was in a gang. He just

0:15:20.996 --> 0:15:23.236
<v Speaker 1>happened to be in the wrong place at the wrong time.

0:15:23.716 --> 0:15:26.276
<v Speaker 1>And it was a senseless act on my part. It

0:15:26.436 --> 0:15:29.196
<v Speaker 1>definitely made no sense and it was something that if

0:15:29.196 --> 0:15:32.476
<v Speaker 1>I could go back and undo it, I absolutely would.

0:15:32.556 --> 0:15:35.236
<v Speaker 1>Every day I think about uh and hope that I

0:15:35.276 --> 0:15:37.556
<v Speaker 1>could and wish that I could go back and undo that,

0:15:37.636 --> 0:15:42.556
<v Speaker 1>but but I can't. And you know, fortunately for me,

0:15:42.596 --> 0:15:46.276
<v Speaker 1>I've been able to connect with his family and they

0:15:46.676 --> 0:15:49.956
<v Speaker 1>they have forgiven me. It was it was amazing. We

0:15:50.076 --> 0:15:52.756
<v Speaker 1>met my daughter and I met with them, and um,

0:15:52.876 --> 0:15:57.076
<v Speaker 1>they you know, expressed their feelings and you know the

0:15:57.356 --> 0:15:59.476
<v Speaker 1>pain that this had caused them. But at the end

0:15:59.516 --> 0:16:02.516
<v Speaker 1>they all said, hey, but but but we forgive you.

0:16:02.876 --> 0:16:05.276
<v Speaker 1>And so that that's been If nothing else comes out

0:16:05.276 --> 0:16:08.436
<v Speaker 1>of this whole process, the fact that of having that

0:16:08.556 --> 0:16:12.156
<v Speaker 1>forgiveness from them has been has been amazing for me.

0:16:12.276 --> 0:16:14.876
<v Speaker 1>But I was sent and says I was sixteen. I

0:16:14.956 --> 0:16:20.396
<v Speaker 1>was charged as an adult. I pleaded guilty to second

0:16:20.436 --> 0:16:22.556
<v Speaker 1>degree murder and was sentenced to four and a half

0:16:22.596 --> 0:16:26.396
<v Speaker 1>to twenty years. Did the four and a half, got out,

0:16:26.956 --> 0:16:30.156
<v Speaker 1>knocked around in and out of jail doing crazy stuff again,

0:16:30.276 --> 0:16:32.796
<v Speaker 1>ended up going back to jail for a number of

0:16:32.876 --> 0:16:35.556
<v Speaker 1>armed robberies, and this time I ended up with a

0:16:35.596 --> 0:16:38.436
<v Speaker 1>sentence of four to ten and I had to do

0:16:38.556 --> 0:16:41.196
<v Speaker 1>nine months of the backtime, so I ended up with

0:16:41.236 --> 0:16:43.436
<v Speaker 1>four years and nine months. And this time when I

0:16:43.476 --> 0:16:49.076
<v Speaker 1>was incarcerated, they had a program where you could take

0:16:49.116 --> 0:16:51.796
<v Speaker 1>college classes inside the jail, and there were a number

0:16:51.796 --> 0:16:57.316
<v Speaker 1>of colleges that were offering classes. Temple University, Cheney State, Villanova,

0:16:57.476 --> 0:17:01.356
<v Speaker 1>Montgomery County Community College, Philadelphia Community all were offering classes

0:17:01.396 --> 0:17:04.916
<v Speaker 1>inside the jail. And there was a program where you

0:17:04.956 --> 0:17:09.116
<v Speaker 1>could qualify to move into these trailers that were outside

0:17:09.116 --> 0:17:12.596
<v Speaker 1>side of the wall, so that the jail had a

0:17:12.716 --> 0:17:15.396
<v Speaker 1>jail wall and the trailers were on the other side

0:17:15.396 --> 0:17:18.556
<v Speaker 1>of the wall, and in this program, you could live

0:17:18.596 --> 0:17:21.556
<v Speaker 1>in those trailers and then leave every day and go

0:17:21.636 --> 0:17:23.756
<v Speaker 1>to school and just had to be back by eight

0:17:23.756 --> 0:17:26.476
<v Speaker 1>o'clock in the evening. When I heard about that program,

0:17:26.516 --> 0:17:27.836
<v Speaker 1>I was like, man, that's how I want to do

0:17:27.916 --> 0:17:30.356
<v Speaker 1>my time. If if I gotta be here, I want

0:17:30.396 --> 0:17:32.276
<v Speaker 1>to do it like that. So I started doing what

0:17:32.316 --> 0:17:34.916
<v Speaker 1>I needed to do to qualify for that program, which

0:17:34.996 --> 0:17:39.236
<v Speaker 1>was take classes inside, not getting into any trouble. You

0:17:39.276 --> 0:17:42.276
<v Speaker 1>had to have half of your minimum sentences. So got

0:17:42.276 --> 0:17:44.236
<v Speaker 1>to that point, I moved out to those trailers and

0:17:44.356 --> 0:17:48.436
<v Speaker 1>started at Montgomery County Community College, got my associate's degree

0:17:48.476 --> 0:17:51.516
<v Speaker 1>while I was in that program, transferred down to a

0:17:51.556 --> 0:17:55.156
<v Speaker 1>halfway house in North Philly, started going to Temple. Yeah,

0:17:55.276 --> 0:17:57.836
<v Speaker 1>you transferred over into Temple right transferred and I was

0:17:57.876 --> 0:18:00.956
<v Speaker 1>able to transfer all of my credits. So I started

0:18:00.956 --> 0:18:04.316
<v Speaker 1>that Temple as a junior. So I with my associalist

0:18:04.356 --> 0:18:09.516
<v Speaker 1>degree and finished my bastelors in two years and started

0:18:09.516 --> 0:18:12.476
<v Speaker 1>at Campbell suit But when I was graduating from from

0:18:12.596 --> 0:18:15.676
<v Speaker 1>Temple and companies would come on campus, like I said,

0:18:15.676 --> 0:18:19.476
<v Speaker 1>to interview. One of the things I did early on,

0:18:19.516 --> 0:18:22.036
<v Speaker 1>I took interviews with companies that I knew I didn't

0:18:22.076 --> 0:18:24.236
<v Speaker 1>want to work for for whatever reason, but I didn't

0:18:24.276 --> 0:18:27.236
<v Speaker 1>know anything about interviewing and all that because I'm coming

0:18:27.276 --> 0:18:29.836
<v Speaker 1>from the street. So I was like, you know what,

0:18:29.956 --> 0:18:33.156
<v Speaker 1>I need some practice at this. So I took interviews

0:18:33.156 --> 0:18:34.876
<v Speaker 1>with companies I knew I didn't want to work for

0:18:35.236 --> 0:18:37.236
<v Speaker 1>to get the practice, so that by the time the

0:18:37.276 --> 0:18:40.076
<v Speaker 1>companies came that I wasn't trusted in, I was killing

0:18:40.076 --> 0:18:43.876
<v Speaker 1>it because I had figured out the right questions to

0:18:43.956 --> 0:18:47.276
<v Speaker 1>ask the answers to that they wanted to hear. I

0:18:47.276 --> 0:18:49.636
<v Speaker 1>mean I because I had taken all these interviews and

0:18:49.676 --> 0:18:52.356
<v Speaker 1>gotten the feedback on it. By the time the companies

0:18:52.396 --> 0:18:54.956
<v Speaker 1>came on campus that I wanted, I was interested and

0:18:55.436 --> 0:18:58.116
<v Speaker 1>I was killing them. Wow. Like one of the questions,

0:18:58.116 --> 0:19:00.316
<v Speaker 1>you know, it was always like her, so, so where

0:19:00.316 --> 0:19:03.876
<v Speaker 1>do you see yourself in five years? Right? And I

0:19:03.996 --> 0:19:06.636
<v Speaker 1>thought a lot about that question, you know, as a

0:19:06.676 --> 0:19:10.796
<v Speaker 1>controller or CFO whatever, And I thought about it and

0:19:10.836 --> 0:19:13.196
<v Speaker 1>I was like, it's a little bit deeper than that,

0:19:13.236 --> 0:19:14.676
<v Speaker 1>I think to me, And the way I would answer

0:19:14.716 --> 0:19:17.316
<v Speaker 1>that question is I would always tell them, you know,

0:19:17.396 --> 0:19:20.076
<v Speaker 1>my goal is I want to be a decision maker.

0:19:20.676 --> 0:19:23.196
<v Speaker 1>I want to be in a position where I'm helping,

0:19:23.596 --> 0:19:27.316
<v Speaker 1>helping to make decisions that determine the direction of company

0:19:27.396 --> 0:19:29.716
<v Speaker 1>is going to go in, and I'm willing to take

0:19:29.716 --> 0:19:33.036
<v Speaker 1>the responsibility for those decisions. Like, if they work out,

0:19:33.116 --> 0:19:35.796
<v Speaker 1>then great, If they don't, I'll take the responsibility. But

0:19:36.356 --> 0:19:38.876
<v Speaker 1>my goal is I want to be a decision maker.

0:19:39.436 --> 0:19:42.716
<v Speaker 1>Oh that's a very good answer. But but but but

0:19:42.796 --> 0:19:44.996
<v Speaker 1>that was the reality for me, and I think that's

0:19:45.036 --> 0:19:46.956
<v Speaker 1>the way I always looked at it. I didn't I

0:19:46.996 --> 0:19:49.716
<v Speaker 1>didn't box myself into I want to be in finance.

0:19:49.836 --> 0:19:51.756
<v Speaker 1>I want to be a controller. I want to be

0:19:51.996 --> 0:19:53.716
<v Speaker 1>It was like, I want to be sitting at the

0:19:53.756 --> 0:19:56.476
<v Speaker 1>table helping to make decisions. We really took that questions

0:19:56.516 --> 0:19:59.356
<v Speaker 1>that face value. You really looked inside yourself and thought, well,

0:19:59.396 --> 0:20:01.956
<v Speaker 1>what is it that I really want my career exactly?

0:20:01.996 --> 0:20:05.436
<v Speaker 1>I want to be a decision I want to be

0:20:05.516 --> 0:20:10.596
<v Speaker 1>somebody that's that's college shots right, right. We got to

0:20:10.596 --> 0:20:13.076
<v Speaker 1>take a quick break, but when we come back, Larry

0:20:13.076 --> 0:20:25.716
<v Speaker 1>Miller makes his mark at Nike. In January of twenty

0:20:25.756 --> 0:20:29.316
<v Speaker 1>twenty two, Larry came out with his secret. The story

0:20:29.316 --> 0:20:32.836
<v Speaker 1>of his murder conviction was in his book Jump, My Secret,

0:20:32.916 --> 0:20:35.236
<v Speaker 1>Journey from the Streets to the Boardroom, which he co

0:20:35.396 --> 0:20:38.636
<v Speaker 1>wrote with his daughter. But for four decades after getting

0:20:38.636 --> 0:20:42.396
<v Speaker 1>out of prison, Larry kept his past his secret, fearful

0:20:42.396 --> 0:20:45.516
<v Speaker 1>it would jeopardize his career. He told no one, even

0:20:45.556 --> 0:20:49.276
<v Speaker 1>as he made impressive moves from prison to Campbell's to

0:20:49.476 --> 0:20:52.996
<v Speaker 1>Jansen to Nike, where he was finally out of the

0:20:52.996 --> 0:20:56.756
<v Speaker 1>finance game and ready to start building a legendary brand.

0:20:59.196 --> 0:21:02.196
<v Speaker 1>Our first job at Nike was the head of apparel

0:21:02.836 --> 0:21:05.636
<v Speaker 1>in the US, which was about a billion dollar business

0:21:05.716 --> 0:21:10.596
<v Speaker 1>at the time. So jes see US apparel at that point.

0:21:10.676 --> 0:21:13.276
<v Speaker 1>And what I didn't know when I started at Niki

0:21:13.316 --> 0:21:15.516
<v Speaker 1>until after I got here. But at the time I

0:21:15.556 --> 0:21:17.636
<v Speaker 1>was hired at Nike, I was the first black vice

0:21:17.676 --> 0:21:19.916
<v Speaker 1>president in the history of the company. I did not

0:21:20.036 --> 0:21:22.036
<v Speaker 1>know that until I got here. But that put a

0:21:22.076 --> 0:21:24.476
<v Speaker 1>little bit. I added pressure on the fact that, you

0:21:24.476 --> 0:21:27.276
<v Speaker 1>know what, I got to make sure that I did.

0:21:27.276 --> 0:21:30.476
<v Speaker 1>I deliver on this. It must have put pressure both

0:21:30.516 --> 0:21:33.236
<v Speaker 1>ways in terms of the feeling of like being one

0:21:33.276 --> 0:21:36.756
<v Speaker 1>of one here at Nike, the pressure to deliver. But

0:21:36.796 --> 0:21:40.716
<v Speaker 1>I'm also wondering if if you felt pressure as as

0:21:40.716 --> 0:21:44.596
<v Speaker 1>a black man who's an executive at Nike, that sort

0:21:44.636 --> 0:21:48.036
<v Speaker 1>of built off of the greatness of black athletes? Did

0:21:48.076 --> 0:21:51.756
<v Speaker 1>that feel Could that have felt fun? That's why I

0:21:51.876 --> 0:21:53.956
<v Speaker 1>was I think that's why I was a little surprised

0:21:54.036 --> 0:21:56.236
<v Speaker 1>or a lot surprised when I found out that I

0:21:56.316 --> 0:22:00.276
<v Speaker 1>was the first, because you assume based on you know,

0:22:00.436 --> 0:22:03.436
<v Speaker 1>Nike's involvement with the athletes and that that the company

0:22:03.476 --> 0:22:07.316
<v Speaker 1>a certain way. But but you know, fortunately now that

0:22:07.396 --> 0:22:09.716
<v Speaker 1>number has has gone way up. I think we've got

0:22:09.756 --> 0:22:13.516
<v Speaker 1>forty to fifty black vice presidents here now. So were you?

0:22:14.116 --> 0:22:19.116
<v Speaker 1>I mean, you're coming from West Philadelphia, born and raced race,

0:22:19.436 --> 0:22:24.596
<v Speaker 1>had born a race, shout out the fresh Prince, and

0:22:26.476 --> 0:22:32.756
<v Speaker 1>you're moving up through the corporate ranks, not a lot

0:22:32.756 --> 0:22:37.996
<v Speaker 1>of black faces, not just a Nike yeah, anywhere you go. Right,

0:22:38.796 --> 0:22:42.356
<v Speaker 1>How did you put that feeling of discomfort that might

0:22:42.396 --> 0:22:44.396
<v Speaker 1>cause to the side or didn't or did not feel

0:22:44.396 --> 0:22:47.596
<v Speaker 1>that with you? No? It did, and I never put

0:22:47.596 --> 0:22:50.196
<v Speaker 1>it to the side. I just kind of dealt with

0:22:50.236 --> 0:22:52.596
<v Speaker 1>it and kind of figured out the best way that

0:22:52.636 --> 0:22:55.436
<v Speaker 1>I was going to deal with it to still keep

0:22:55.476 --> 0:22:58.556
<v Speaker 1>moving forward and accomplish what I was trying to accomplish.

0:22:58.556 --> 0:23:02.796
<v Speaker 1>But I never forgot about it because it's so obvious.

0:23:02.996 --> 0:23:05.116
<v Speaker 1>I mean, you know, you go into a room and

0:23:05.316 --> 0:23:08.196
<v Speaker 1>you know, you look around and it's just you sitting there,

0:23:08.316 --> 0:23:11.716
<v Speaker 1>you know what I mean, And so you can't not

0:23:13.316 --> 0:23:15.316
<v Speaker 1>you know, you can't forget it because it's in your

0:23:15.356 --> 0:23:17.996
<v Speaker 1>face all the time. But I think what you have

0:23:18.076 --> 0:23:21.716
<v Speaker 1>to do is make sure that you represent yourself in

0:23:21.756 --> 0:23:26.116
<v Speaker 1>the way that you should represent yourself as a person

0:23:26.196 --> 0:23:28.236
<v Speaker 1>of color, as a black person in that room. You

0:23:28.756 --> 0:23:31.156
<v Speaker 1>speak up on the things that you need to speak

0:23:31.236 --> 0:23:33.356
<v Speaker 1>up on, but do it in a way that is

0:23:35.076 --> 0:23:39.236
<v Speaker 1>non threatening to folks, but making your point, you know

0:23:39.276 --> 0:23:41.236
<v Speaker 1>what I mean, making your point and making sure that

0:23:41.276 --> 0:23:45.116
<v Speaker 1>people understand that if something's not right, it ain't right,

0:23:45.156 --> 0:23:47.036
<v Speaker 1>and you need to make sure that you voiced that.

0:23:47.236 --> 0:23:49.596
<v Speaker 1>And in a way that goes back to that first

0:23:49.636 --> 0:23:53.276
<v Speaker 1>example of that. You know, when you're at Campbell super Nape.

0:23:53.276 --> 0:23:55.596
<v Speaker 1>They didn't even tell you about that job opportunity and

0:23:55.676 --> 0:23:57.396
<v Speaker 1>you went in and you dressed it. It's like, on

0:23:57.396 --> 0:23:59.316
<v Speaker 1>one hand, if if you make yourself above approach, if

0:23:59.356 --> 0:24:01.196
<v Speaker 1>you do your job well and you show up and

0:24:01.316 --> 0:24:05.116
<v Speaker 1>are professional, then you can demand certain things. You know,

0:24:06.116 --> 0:24:08.876
<v Speaker 1>the reason I went back went to school and got

0:24:08.916 --> 0:24:14.076
<v Speaker 1>my NBA wasn't because I like school or just wanted

0:24:14.076 --> 0:24:17.676
<v Speaker 1>to go to school. I figured at some point I

0:24:17.756 --> 0:24:21.596
<v Speaker 1>was gonna get to a situation where I'm in the

0:24:21.716 --> 0:24:25.236
<v Speaker 1>runnings for a job or a position and somebody else's

0:24:25.276 --> 0:24:27.956
<v Speaker 1>as well, and they have an NBA and I don't.

0:24:28.356 --> 0:24:32.996
<v Speaker 1>Then that's to me, that's the roadblock that that would

0:24:33.036 --> 0:24:34.596
<v Speaker 1>be put up in front of me to keep me

0:24:34.636 --> 0:24:37.236
<v Speaker 1>from from getting to where I think I should be.

0:24:37.316 --> 0:24:41.116
<v Speaker 1>So I'm going to remove that as a barrier exactly.

0:24:41.156 --> 0:24:43.196
<v Speaker 1>So you know, you got to tell me something else

0:24:43.236 --> 0:24:45.236
<v Speaker 1>as to why you didn't give me the job. I

0:24:45.396 --> 0:24:47.956
<v Speaker 1>knew that that was a roadblock that I had to

0:24:47.996 --> 0:24:51.316
<v Speaker 1>move out of the way. Yeah. Can you tell the

0:24:51.356 --> 0:24:56.276
<v Speaker 1>story of the Jordan brand launch in ninety nine. So

0:24:56.436 --> 0:24:59.516
<v Speaker 1>at the time, actually Nike decided that there were three

0:25:00.316 --> 0:25:03.436
<v Speaker 1>businesses that they were going to put dedicated teams on

0:25:03.876 --> 0:25:05.996
<v Speaker 1>with the president and a team of people that were

0:25:06.116 --> 0:25:10.036
<v Speaker 1>solely focused on that business. And it was golf, Nike Golf,

0:25:10.076 --> 0:25:13.156
<v Speaker 1>which was had a different distribution and was kind of

0:25:13.156 --> 0:25:16.196
<v Speaker 1>different than the rest of the Nike business, ACG which

0:25:16.236 --> 0:25:19.636
<v Speaker 1>is the outdoor business, and then Jordan. Those were the

0:25:19.676 --> 0:25:22.156
<v Speaker 1>three and so so I was asked to put a

0:25:22.196 --> 0:25:25.956
<v Speaker 1>team together and strategies on how we were gonna take

0:25:25.996 --> 0:25:28.756
<v Speaker 1>that logo and evolve it into a brand. And the

0:25:28.796 --> 0:25:32.396
<v Speaker 1>first launch that we had was the Air Jordan fifteen.

0:25:32.836 --> 0:25:35.156
<v Speaker 1>And this was the first shoe that Michael wasn't going

0:25:35.196 --> 0:25:37.836
<v Speaker 1>to be playing in and wearing, right because he retired.

0:25:37.876 --> 0:25:40.276
<v Speaker 1>At that point, he was retired. And the formula had

0:25:40.316 --> 0:25:44.396
<v Speaker 1>been that we tinker designs a really cool shoe and

0:25:44.476 --> 0:25:47.996
<v Speaker 1>we do some marketing with Spike Lee or Bugs Bunny

0:25:48.076 --> 0:25:51.956
<v Speaker 1>or somebody, and then Michael wears the shoe eighty two

0:25:51.996 --> 0:25:54.356
<v Speaker 1>games and into the playoffs. That was the formula of

0:25:54.356 --> 0:25:56.916
<v Speaker 1>how we were gonna have what was driving this business,

0:25:57.356 --> 0:25:59.996
<v Speaker 1>and now you're taking him playing out, so a big

0:26:00.036 --> 0:26:02.836
<v Speaker 1>piece of the formula is not there anymore. And there

0:26:02.836 --> 0:26:05.516
<v Speaker 1>were a lot of people, both internal and external, who

0:26:05.636 --> 0:26:08.796
<v Speaker 1>thought that it would never work, that that's the formula,

0:26:09.196 --> 0:26:11.996
<v Speaker 1>formulas done. It was a nice run, but it's over

0:26:12.036 --> 0:26:13.756
<v Speaker 1>at this point. There were a lot of people who

0:26:13.876 --> 0:26:18.196
<v Speaker 1>felt that way, and you know, fortunately there were folks

0:26:18.236 --> 0:26:22.356
<v Speaker 1>internally who thought differently, as guy named Howard White, who

0:26:23.516 --> 0:26:27.396
<v Speaker 1>was basically the one who suggested and recommended me to

0:26:27.476 --> 0:26:31.356
<v Speaker 1>run the Jordan business. And Howard was always a proponent

0:26:31.396 --> 0:26:35.276
<v Speaker 1>of the fact that he believed the brand could be bigger,

0:26:35.356 --> 0:26:38.156
<v Speaker 1>that we could really evolve that into a brand, even

0:26:38.196 --> 0:26:40.516
<v Speaker 1>what the shoes the air Jordan's shoes had banned while

0:26:40.556 --> 0:26:43.396
<v Speaker 1>he was playing. Absolutely, And I mean, you know, if

0:26:43.396 --> 0:26:47.636
<v Speaker 1>you look at the business back then when he retired,

0:26:47.716 --> 0:26:50.116
<v Speaker 1>the business was around one hundred and forty one hundred

0:26:50.116 --> 0:26:52.876
<v Speaker 1>and fifty million dollars. In this year, it's over five

0:26:52.916 --> 0:26:56.516
<v Speaker 1>billion dollars. So so we would been able to not

0:26:56.556 --> 0:27:00.316
<v Speaker 1>only sustain it after he retired, but to continue to

0:27:00.316 --> 0:27:04.756
<v Speaker 1>grow it, kind of grow it exponentially. Yeah, running a

0:27:04.756 --> 0:27:08.876
<v Speaker 1>company's one thing, but running a company that's really built

0:27:08.876 --> 0:27:13.716
<v Speaker 1>a round a Living Legends brand, did you having to

0:27:13.796 --> 0:27:16.356
<v Speaker 1>work alongside Was that a different kind of pressure or?

0:27:16.916 --> 0:27:20.076
<v Speaker 1>I mean, I think the biggest pressure was, you know,

0:27:20.196 --> 0:27:24.956
<v Speaker 1>making sure that we represented mj the way he wanted

0:27:24.996 --> 0:27:27.796
<v Speaker 1>to be represented and the way he felt that we

0:27:27.796 --> 0:27:29.956
<v Speaker 1>should be representing him and that the brand should be

0:27:29.996 --> 0:27:32.596
<v Speaker 1>representing him. That was that was the biggest challenge, Just

0:27:32.636 --> 0:27:36.676
<v Speaker 1>making sure that everything we did aligned with who he

0:27:36.876 --> 0:27:39.116
<v Speaker 1>was and what he was about and what he brought

0:27:39.156 --> 0:27:42.316
<v Speaker 1>to not just on the court, but off the court

0:27:42.356 --> 0:27:45.636
<v Speaker 1>as well. Just making sure that we stayed aligned with

0:27:45.636 --> 0:27:49.276
<v Speaker 1>with who MJ is. We were blessed to have a

0:27:49.356 --> 0:27:52.516
<v Speaker 1>living legend that we could actually you know, talk to

0:27:52.756 --> 0:27:55.636
<v Speaker 1>and make sure that we're doing things the way he

0:27:55.676 --> 0:27:58.276
<v Speaker 1>wanted them done, and that we're doing things and representing

0:27:58.316 --> 0:28:01.396
<v Speaker 1>him the way he wanted to be represented. I think

0:28:01.436 --> 0:28:03.836
<v Speaker 1>we were add an advantage to me. He was kind

0:28:03.876 --> 0:28:06.276
<v Speaker 1>of like our secret sauce. Being able to go and

0:28:06.316 --> 0:28:09.316
<v Speaker 1>talk to MJ and run things by him and make

0:28:09.356 --> 0:28:11.836
<v Speaker 1>sure that he was on board with the things we

0:28:11.876 --> 0:28:16.996
<v Speaker 1>wanted to do. That kept us aligned with who he is,

0:28:17.196 --> 0:28:20.036
<v Speaker 1>and I think that's what made us be able to

0:28:20.236 --> 0:28:23.196
<v Speaker 1>you know, represent him in a way that resonates with consumers.

0:28:23.276 --> 0:28:28.076
<v Speaker 1>It's probably what makes the brand feel authentic. Authentic. Yeah, yeah,

0:28:28.356 --> 0:28:32.916
<v Speaker 1>just curious. How's the relationship with Phil Knight, who's another

0:28:33.076 --> 0:28:36.876
<v Speaker 1>very larger than life character here at Nike. Phil phil

0:28:37.316 --> 0:28:39.836
<v Speaker 1>Knight is someone that I have the utmost respect for.

0:28:40.636 --> 0:28:44.356
<v Speaker 1>Not only do I consider Phil a colleague and something

0:28:44.356 --> 0:28:45.996
<v Speaker 1>that I work with, but I consider him a friend.

0:28:46.556 --> 0:28:51.396
<v Speaker 1>And over the years we've developed a friendship relationship and

0:28:51.436 --> 0:28:54.276
<v Speaker 1>I always felt like Phil had my back. So if

0:28:54.356 --> 0:28:57.716
<v Speaker 1>I needed to push something through or something wasn't going

0:28:57.916 --> 0:29:00.316
<v Speaker 1>I felt like I could go to Phil explain it

0:29:00.356 --> 0:29:02.196
<v Speaker 1>to him, and he would help me figure out how

0:29:02.236 --> 0:29:05.836
<v Speaker 1>to get past it. So he's an incredible individual, and

0:29:05.916 --> 0:29:08.876
<v Speaker 1>like I said, I feel fortunate to consider him a friend.

0:29:09.356 --> 0:29:12.396
<v Speaker 1>When I decided that I think I'm going to move

0:29:12.396 --> 0:29:15.516
<v Speaker 1>forward with doing this book, right, So the two people

0:29:15.676 --> 0:29:17.516
<v Speaker 1>there were no. I had a list of people that

0:29:17.556 --> 0:29:21.356
<v Speaker 1>I wanted to have an opportunity to talk to before

0:29:21.396 --> 0:29:23.236
<v Speaker 1>they heard about it somewhere else, you know what I mean.

0:29:23.236 --> 0:29:25.796
<v Speaker 1>I didn't want to like read about the fact that

0:29:26.116 --> 0:29:27.836
<v Speaker 1>you know, I have all this history and not have

0:29:28.076 --> 0:29:30.676
<v Speaker 1>And so at the top of the list where Michael

0:29:30.716 --> 0:29:33.436
<v Speaker 1>Jordan and Phil Night they were you knew before this

0:29:33.476 --> 0:29:35.916
<v Speaker 1>book comes out and it's written, but you know, before

0:29:35.916 --> 0:29:37.716
<v Speaker 1>this comes out. I got to go to Phil them

0:29:37.916 --> 0:29:39.636
<v Speaker 1>where a bunch of other folks were on the list,

0:29:39.676 --> 0:29:44.516
<v Speaker 1>but they were to two at the top. So my

0:29:44.796 --> 0:29:48.596
<v Speaker 1>desire was to sit down in person and have the conversation,

0:29:48.636 --> 0:29:50.676
<v Speaker 1>but it was during the pandemic, so I had to

0:29:51.076 --> 0:29:53.916
<v Speaker 1>do it digitally. So I reached out to both of

0:29:53.956 --> 0:29:57.316
<v Speaker 1>them and basically said, hey, something personal I like to

0:29:57.756 --> 0:30:00.676
<v Speaker 1>talk with you about whenever you get an opportunity. So

0:30:00.996 --> 0:30:04.836
<v Speaker 1>Phil hits me right back I have a video conference

0:30:04.836 --> 0:30:09.076
<v Speaker 1>with him. So I share that with Phil and he said,

0:30:09.676 --> 0:30:12.156
<v Speaker 1>you know, when when I got the message that, uh,

0:30:12.596 --> 0:30:14.796
<v Speaker 1>that you wanted to talk about something personal, he said,

0:30:15.116 --> 0:30:18.036
<v Speaker 1>I didn't know what to expect, but it absolutely wasn't

0:30:18.076 --> 0:30:22.556
<v Speaker 1>this so so but he but then he said, look,

0:30:22.636 --> 0:30:25.476
<v Speaker 1>you know, he said, I think you have to tell

0:30:25.516 --> 0:30:30.516
<v Speaker 1>this story. He said, uh, it's it's inspirational. It's aspirational.

0:30:30.996 --> 0:30:33.996
<v Speaker 1>I think it will motivate some people, and I'll support you.

0:30:34.036 --> 0:30:38.356
<v Speaker 1>However I can, well, what did you tell Phil? Basically that, uh,

0:30:38.716 --> 0:30:42.156
<v Speaker 1>you know, my daughter had convinced me to tell my

0:30:42.276 --> 0:30:45.596
<v Speaker 1>story and that the part that people don't know about

0:30:45.716 --> 0:30:48.516
<v Speaker 1>is that from you know, the age of twelve, thirteen

0:30:48.556 --> 0:30:50.156
<v Speaker 1>to thirty, I was in and out of jail. I

0:30:50.196 --> 0:30:53.516
<v Speaker 1>was convicted of murder. I mean said, I laid the

0:30:53.556 --> 0:30:56.916
<v Speaker 1>whole whole deal out for him and and like I said,

0:30:56.956 --> 0:30:59.356
<v Speaker 1>he was like, you know, you have to tell the story.

0:30:59.356 --> 0:31:01.156
<v Speaker 1>And then it was the same with them Jack. We

0:31:01.196 --> 0:31:03.156
<v Speaker 1>finally ended up. It took a little bit longer to

0:31:03.196 --> 0:31:06.116
<v Speaker 1>connect with him, but when we did connect, same thing

0:31:06.116 --> 0:31:09.636
<v Speaker 1>I kind of went through, like, hey, my daughter convinced

0:31:09.676 --> 0:31:12.236
<v Speaker 1>me that I need to tell this story. Kind of

0:31:12.276 --> 0:31:15.756
<v Speaker 1>shared it with him, and his first comment was, I

0:31:15.836 --> 0:31:18.076
<v Speaker 1>agree with your daughter. You need to tell this story.

0:31:18.236 --> 0:31:20.996
<v Speaker 1>People need to know the things you've been through. And

0:31:21.076 --> 0:31:23.996
<v Speaker 1>he said, this can be a motivational story. So so

0:31:24.036 --> 0:31:26.076
<v Speaker 1>both of them, I think if either one of them

0:31:26.116 --> 0:31:28.876
<v Speaker 1>had been well, maybe you shouldn't do this, but I

0:31:28.956 --> 0:31:31.636
<v Speaker 1>might have been much more reluctant. But they were both

0:31:31.996 --> 0:31:34.796
<v Speaker 1>not only supportive but encouraging, like, you know, you need

0:31:34.956 --> 0:31:37.156
<v Speaker 1>you need to tell this story. The fact that you

0:31:37.236 --> 0:31:40.076
<v Speaker 1>came from where you came from, doing what you did,

0:31:40.756 --> 0:31:44.996
<v Speaker 1>and found it in yourself to forgive yourself, found it

0:31:45.036 --> 0:31:51.316
<v Speaker 1>in yourself to let yourself be better, be different. It's

0:31:51.316 --> 0:31:53.916
<v Speaker 1>not something a lot of people offer themselves, you know,

0:31:53.996 --> 0:31:56.196
<v Speaker 1>and it's really important that you did that. I think, well,

0:31:56.196 --> 0:31:58.436
<v Speaker 1>you know, it's like I said it was. It was.

0:31:59.436 --> 0:32:02.716
<v Speaker 1>It was challenging. I mean for years I was so

0:32:03.396 --> 0:32:07.316
<v Speaker 1>afraid that this would come out. I mean I had

0:32:07.676 --> 0:32:10.636
<v Speaker 1>nightmares on a regular basis. I had recurring nightmares of

0:32:10.836 --> 0:32:13.356
<v Speaker 1>like getting locked up again and going back to jail

0:32:13.396 --> 0:32:15.636
<v Speaker 1>and I'm trying to get back to my life and

0:32:15.676 --> 0:32:17.836
<v Speaker 1>trying to figure out what's going on. And this was

0:32:17.876 --> 0:32:21.396
<v Speaker 1>something that happened like at least once or twice a month,

0:32:21.436 --> 0:32:25.316
<v Speaker 1>I would have, you know, these nightmares, migraines. I actually

0:32:25.396 --> 0:32:28.036
<v Speaker 1>had to end up going to the er a couple

0:32:28.036 --> 0:32:30.796
<v Speaker 1>of times because I had these migraines so bad. And

0:32:30.836 --> 0:32:32.956
<v Speaker 1>I know it was all because I was of the

0:32:33.076 --> 0:32:36.796
<v Speaker 1>stress and anxiety I was feeling, because I was holding

0:32:36.796 --> 0:32:39.516
<v Speaker 1>all of this in and afraid that at some point

0:32:39.756 --> 0:32:42.036
<v Speaker 1>it was going to come out. You know. The other

0:32:42.156 --> 0:32:44.676
<v Speaker 1>the other positive thing about this to me is that

0:32:45.596 --> 0:32:48.876
<v Speaker 1>it allowed me to tell the story of my own terms,

0:32:49.316 --> 0:32:52.636
<v Speaker 1>and I think that has been a real benefit for

0:32:52.716 --> 0:32:56.956
<v Speaker 1>me just and you know, once I started talking to

0:32:56.996 --> 0:32:59.036
<v Speaker 1>my daughter and kind of getting some of this stuff

0:32:59.036 --> 0:33:04.116
<v Speaker 1>out to her, the nightmares stopped, the migraines stopped. And

0:33:04.196 --> 0:33:07.436
<v Speaker 1>I think it's all because I've let go of all

0:33:07.516 --> 0:33:12.076
<v Speaker 1>this pressure and tension and anxiety that I was holding

0:33:12.076 --> 0:33:15.676
<v Speaker 1>in because I was afraid that this story might come out. Wow.

0:33:16.516 --> 0:33:23.076
<v Speaker 1>You know, I'm I'm just um humbled and and you know,

0:33:24.156 --> 0:33:27.796
<v Speaker 1>grace grateful that I've been able to get through the

0:33:27.796 --> 0:33:30.436
<v Speaker 1>things that I've been able to get through, and um,

0:33:30.636 --> 0:33:33.876
<v Speaker 1>you know, you have a story that could maybe inspire

0:33:33.956 --> 0:33:38.516
<v Speaker 1>some some other other people. You know, I was thinking

0:33:38.556 --> 0:33:41.836
<v Speaker 1>about you know, so, so reality is, you know, I

0:33:41.876 --> 0:33:44.156
<v Speaker 1>didn't have to do this, right, I could have, Like

0:33:44.196 --> 0:33:45.956
<v Speaker 1>a friend of mine said, man, you were planning to

0:33:45.996 --> 0:33:48.036
<v Speaker 1>take this story to the grave, which I was like, yeah,

0:33:48.116 --> 0:33:51.916
<v Speaker 1>you're right about that. But you know, I know it

0:33:51.996 --> 0:33:54.316
<v Speaker 1>was the right thing to do. I already know it

0:33:54.356 --> 0:33:58.356
<v Speaker 1>has helped some people, It's inspired some people. And I

0:33:58.356 --> 0:34:01.716
<v Speaker 1>feel like I've been so blessed in my life with

0:34:01.836 --> 0:34:05.356
<v Speaker 1>the things that I've been able to have access to

0:34:05.636 --> 0:34:10.516
<v Speaker 1>and be exposed to, that if I didn't share this

0:34:10.676 --> 0:34:14.196
<v Speaker 1>story that I wouldn't be showing my gratitude for how

0:34:14.516 --> 0:34:17.556
<v Speaker 1>how blessed I've been. And it's allowing me to give

0:34:17.596 --> 0:34:20.716
<v Speaker 1>something back. It's allowing me to give something back that

0:34:20.796 --> 0:34:23.516
<v Speaker 1>can maybe help some other people. Absolutely. I mean it's

0:34:23.636 --> 0:34:26.236
<v Speaker 1>like again, people talk about the cycle, the cycle of

0:34:26.356 --> 0:34:30.676
<v Speaker 1>violence and that occurs in the street, and it really

0:34:30.756 --> 0:34:34.076
<v Speaker 1>is that. And some of that is down to you

0:34:34.236 --> 0:34:38.036
<v Speaker 1>feeling worthless because you did something where you feel, well,

0:34:38.076 --> 0:34:40.836
<v Speaker 1>now I have no worth you know. Um, the whole

0:34:42.276 --> 0:34:46.876
<v Speaker 1>recidivism cycle, it's I mean, you get in trouble for something,

0:34:46.916 --> 0:34:51.996
<v Speaker 1>you go to jail, you don't learn anything or acquirity

0:34:52.516 --> 0:34:55.036
<v Speaker 1>knowledge or training or anything. That's going to allow you

0:34:55.076 --> 0:34:57.556
<v Speaker 1>to change your life. You go back out, you did

0:34:57.556 --> 0:34:59.276
<v Speaker 1>the same thing, and you end up right back in,

0:34:59.396 --> 0:35:02.076
<v Speaker 1>and then it's it's it's a it's a vicious cycle,

0:35:02.396 --> 0:35:04.796
<v Speaker 1>you know. I am so One of the things I'm

0:35:04.836 --> 0:35:08.196
<v Speaker 1>really happy and proud about coming out of this book

0:35:08.316 --> 0:35:12.236
<v Speaker 1>is that Harvard Business School has decided that they're gonna

0:35:12.316 --> 0:35:15.836
<v Speaker 1>make a case study for their NBA program their first

0:35:15.876 --> 0:35:18.556
<v Speaker 1>year NBA students out of this book. It's going to

0:35:18.596 --> 0:35:22.556
<v Speaker 1>be a part of the curriculum for NBA students. I'm

0:35:22.556 --> 0:35:26.276
<v Speaker 1>excited about that because to me, these are like entrepreneurs

0:35:26.356 --> 0:35:28.836
<v Speaker 1>and CEOs of the future, and for them to have

0:35:28.876 --> 0:35:33.236
<v Speaker 1>a different perspective on giving people another chance and on

0:35:34.156 --> 0:35:37.636
<v Speaker 1>redemption and you know, all those things, I think is great.

0:35:37.716 --> 0:35:41.036
<v Speaker 1>So I'm really excited about the fact that they're doing that.

0:35:41.196 --> 0:35:43.396
<v Speaker 1>But one of the statistics that I saw in the

0:35:43.476 --> 0:35:46.836
<v Speaker 1>case that they did it said that, so the resident

0:35:46.876 --> 0:35:50.876
<v Speaker 1>of the rate is like seventy six seventy seven percent somewhere,

0:35:50.876 --> 0:35:52.956
<v Speaker 1>and that's on the people who end up going back.

0:35:54.036 --> 0:35:58.356
<v Speaker 1>If someone learns a skill or a trade while they're incarcerated,

0:35:58.796 --> 0:36:04.116
<v Speaker 1>that seventy seven percent number goes to thirty percent. If

0:36:04.156 --> 0:36:08.876
<v Speaker 1>they get a bachelor's degree, that seventy seven percent go

0:36:09.396 --> 0:36:12.916
<v Speaker 1>to six percent, and a master's degree is at zero.

0:36:13.316 --> 0:36:17.796
<v Speaker 1>So to me, that just really confirms the fact that education,

0:36:18.396 --> 0:36:20.836
<v Speaker 1>learning and skill learning things that are going to allow

0:36:20.876 --> 0:36:25.116
<v Speaker 1>you to have a positive impact when you get out.

0:36:25.436 --> 0:36:28.836
<v Speaker 1>That's what really makes a difference, and that's those opportunities

0:36:28.836 --> 0:36:32.676
<v Speaker 1>and things that allow you to feel pride in yourself too,

0:36:33.036 --> 0:36:36.036
<v Speaker 1>exactly feel good about yourself, like I look what I did,

0:36:36.076 --> 0:36:38.756
<v Speaker 1>and look what I can do. And when you learn

0:36:38.796 --> 0:36:41.636
<v Speaker 1>all these things, you know, you start reading, you're like,

0:36:41.836 --> 0:36:45.836
<v Speaker 1>it's the whole world. So something like I think the

0:36:45.916 --> 0:36:48.196
<v Speaker 1>number I saw it was like ninety two percent of

0:36:48.236 --> 0:36:50.796
<v Speaker 1>people who are incarcerated are eventually going to get out.

0:36:51.636 --> 0:36:55.076
<v Speaker 1>The goals should be they come out better people than

0:36:55.116 --> 0:36:57.956
<v Speaker 1>they were when they went in. And that's only going

0:36:58.036 --> 0:37:01.036
<v Speaker 1>to happen if we're doing things while people are incarcerated

0:37:01.076 --> 0:37:04.876
<v Speaker 1>to help them become better people. And the program that

0:37:04.956 --> 0:37:07.436
<v Speaker 1>like you had when you were in jail, that it

0:37:07.516 --> 0:37:09.876
<v Speaker 1>is gone. The program that I was in then it

0:37:09.916 --> 0:37:13.116
<v Speaker 1>doesn't exist anymore. So if I was there today, I

0:37:13.116 --> 0:37:15.116
<v Speaker 1>couldn't come out and do what I've been able to

0:37:15.156 --> 0:37:17.996
<v Speaker 1>do because the program that I was able to take

0:37:18.036 --> 0:37:20.796
<v Speaker 1>advantage of to change my life doesn't exist anymore, and

0:37:20.836 --> 0:37:23.636
<v Speaker 1>to me, that's part of the problem. That's part of

0:37:23.676 --> 0:37:26.196
<v Speaker 1>the issue. We need to figure out, you know, how

0:37:26.236 --> 0:37:31.036
<v Speaker 1>we can start to give people that opportunity to feel

0:37:31.036 --> 0:37:34.156
<v Speaker 1>good about themselves that you were talking about and believe

0:37:34.276 --> 0:37:36.036
<v Speaker 1>that they can. At the end of the day, it

0:37:36.196 --> 0:37:39.356
<v Speaker 1>starts with somebody believing that they can change their life.

0:37:39.436 --> 0:37:43.796
<v Speaker 1>That's where it starts. And I think once someone has

0:37:43.876 --> 0:37:47.356
<v Speaker 1>that desire and that belief that they can change their life,

0:37:47.476 --> 0:37:49.476
<v Speaker 1>then it's like, Okay, here are the steps that you

0:37:49.516 --> 0:37:51.276
<v Speaker 1>need to take to do that. Here are the things

0:37:51.276 --> 0:37:54.596
<v Speaker 1>that but it's hard to find that now. I think

0:37:54.596 --> 0:37:58.196
<v Speaker 1>to going back to your point about Harvard now including

0:37:58.476 --> 0:38:01.796
<v Speaker 1>your book Jump as required reading for first year NBA students.

0:38:02.676 --> 0:38:05.556
<v Speaker 1>Not only will hopefully these kids see that you should

0:38:05.596 --> 0:38:08.716
<v Speaker 1>get people second chances. We all need second, third, or

0:38:08.756 --> 0:38:12.276
<v Speaker 1>four and sometimes in life for various things. But even

0:38:12.316 --> 0:38:15.996
<v Speaker 1>if you just look at from a pure business perspective,

0:38:16.596 --> 0:38:19.116
<v Speaker 1>what someone who's been through the things that you've been

0:38:19.116 --> 0:38:22.596
<v Speaker 1>through can bring to the table, you're really up against

0:38:22.596 --> 0:38:24.276
<v Speaker 1>a rock and a hard place that you're going to

0:38:24.356 --> 0:38:29.836
<v Speaker 1>fight for success for yourself success for company. If you

0:38:29.876 --> 0:38:31.716
<v Speaker 1>look at an archetype of a person you kind of

0:38:31.756 --> 0:38:34.476
<v Speaker 1>want to fill a role, it might be this person

0:38:34.476 --> 0:38:38.556
<v Speaker 1>who's had to fight tooth and nail to just get

0:38:38.596 --> 0:38:41.516
<v Speaker 1>an eighth of what these you know, other applicants. Some

0:38:41.556 --> 0:38:45.396
<v Speaker 1>of the most intelligent, creative people I've ever met are

0:38:45.436 --> 0:38:48.876
<v Speaker 1>people that I've met when I was incarcerated. There's a

0:38:48.956 --> 0:38:54.996
<v Speaker 1>whole workforce there that we're not tapping into because we

0:38:55.116 --> 0:38:59.596
<v Speaker 1>need to develop those folks. And hey, when you're when

0:38:59.596 --> 0:39:02.556
<v Speaker 1>you're in jail, you got time, you know what I mean,

0:39:02.596 --> 0:39:05.316
<v Speaker 1>You got time on your hand. So why not give

0:39:05.396 --> 0:39:10.356
<v Speaker 1>people a positive way to utilize that time by training

0:39:10.396 --> 0:39:12.916
<v Speaker 1>them and give them them education or teaching them to

0:39:13.076 --> 0:39:14.756
<v Speaker 1>You know, a friend of mine when when I was

0:39:14.876 --> 0:39:17.916
<v Speaker 1>when I was sixteen and incarcerated, a friend of mine

0:39:17.916 --> 0:39:20.036
<v Speaker 1>that was there was learning how to cut hair. I

0:39:20.116 --> 0:39:22.076
<v Speaker 1>was one of the first people. I was like, yo,

0:39:22.156 --> 0:39:24.196
<v Speaker 1>don't mess me up. I was one of the first

0:39:24.196 --> 0:39:28.476
<v Speaker 1>people that he cut. He got out and opened up

0:39:28.476 --> 0:39:31.676
<v Speaker 1>a barbershop, has employed people. I mean, so, you know,

0:39:31.836 --> 0:39:35.196
<v Speaker 1>it doesn't have to necessarily be a college degree. It

0:39:35.316 --> 0:39:38.076
<v Speaker 1>just has to be some skill set that you can

0:39:38.116 --> 0:39:41.996
<v Speaker 1>then utilize to kind of build your life with. And

0:39:42.196 --> 0:39:43.996
<v Speaker 1>you know, for me it was college. For him it

0:39:44.036 --> 0:39:48.436
<v Speaker 1>was Barbara. You know what I mean, absolutely absolutely, Larry Miller,

0:39:48.756 --> 0:39:51.476
<v Speaker 1>real honor and real pleasure to sit here and in

0:39:51.516 --> 0:39:55.876
<v Speaker 1>your office, in your life story. So thank you so much, pleasure,

0:39:56.036 --> 0:39:59.636
<v Speaker 1>pleasure to share, you know, some of these thoughts and insights.

0:39:59.636 --> 0:40:03.196
<v Speaker 1>And maybe there's a sixteen year old Larry Miller out

0:40:03.236 --> 0:40:06.676
<v Speaker 1>there somewhere about to do something stupid, and maybe the

0:40:06.836 --> 0:40:11.276
<v Speaker 1>story can make them think twice and make it a

0:40:11.316 --> 0:40:15.196
<v Speaker 1>little easier on themselves, exactly. And then you know, hopefully

0:40:15.236 --> 0:40:18.116
<v Speaker 1>there are people that have never had any kind of

0:40:18.156 --> 0:40:20.916
<v Speaker 1>contact with the criminal justice system, but they're in positions

0:40:20.916 --> 0:40:24.356
<v Speaker 1>where they can hire people or provide opportunities for people,

0:40:24.396 --> 0:40:28.276
<v Speaker 1>and maybe this story would inspire them to give somebody

0:40:28.316 --> 0:40:31.996
<v Speaker 1>a chance, or to help somebody to get a skill

0:40:32.036 --> 0:40:34.876
<v Speaker 1>set or an education that can help them to improve

0:40:34.916 --> 0:40:40.436
<v Speaker 1>their life. Thanks so much to Larry Miller for opening

0:40:40.516 --> 0:40:43.476
<v Speaker 1>up about his journey from Westville to the executive ranks

0:40:43.476 --> 0:40:48.636
<v Speaker 1>of Nike and Jordan Brand. His achievements are absolutely unthinkable.

0:40:48.836 --> 0:40:51.476
<v Speaker 1>It's almost a fairy tale, but in reality, it's the

0:40:51.556 --> 0:40:53.516
<v Speaker 1>kind of achievement that we need to view as and

0:40:53.676 --> 0:40:58.116
<v Speaker 1>make repeatable Larry Miller's proof that when someone really decides

0:40:58.156 --> 0:41:01.236
<v Speaker 1>to make a change to their circumstances, that change can

0:41:01.276 --> 0:41:05.036
<v Speaker 1>be lasting, at least when provided the same opportunities as

0:41:05.156 --> 0:41:08.796
<v Speaker 1>everyone else. Larry, finally opening up all these years later,

0:41:09.156 --> 0:41:12.236
<v Speaker 1>hopefully brings us a little bit closer to that place.

0:41:15.156 --> 0:41:18.476
<v Speaker 1>Started from the Bottom is produced by David Jaw, edited

0:41:18.516 --> 0:41:22.356
<v Speaker 1>by Keishaw Williams, Engineered by Ben Holliday, Booked by Laura

0:41:22.396 --> 0:41:26.876
<v Speaker 1>Morgan with production help from Lea Rose. The show's executive

0:41:26.916 --> 0:41:29.476
<v Speaker 1>produced by Jacob Goldstein, who's not all up in the

0:41:29.596 --> 0:41:33.956
<v Speaker 1>videos for Pushkin Industries. Our theme music's by Ben Holliday

0:41:33.996 --> 0:41:37.316
<v Speaker 1>and David Jaw featuring Anthony Aggas and Vannah Joe Lack.

0:41:38.116 --> 0:41:40.196
<v Speaker 1>Listen to Start Up from the Bottom wherever you get

0:41:40.196 --> 0:41:43.516
<v Speaker 1>your podcasts and if you want add three episodes available

0:41:43.596 --> 0:41:47.196
<v Speaker 1>one week early sign up for Pushkin Plus. Check out

0:41:47.236 --> 0:41:51.076
<v Speaker 1>Pushkin dot fm or the Apple show page for more information.

0:41:51.476 --> 0:41:53.516
<v Speaker 1>If you like your show, please remember to share, rate,

0:41:53.516 --> 0:41:57.156
<v Speaker 1>and review us on your podcast app. I'm justin Richmond