1 00:00:13,320 --> 00:00:15,880 Speaker 1: I want to talk about. As far as engagements go, 2 00:00:16,200 --> 00:00:19,759 Speaker 1: a woman should absolutely have input in what her ring 3 00:00:19,960 --> 00:00:22,560 Speaker 1: is going to look like. This should be something that 4 00:00:22,680 --> 00:00:26,279 Speaker 1: happens long before the actual purchasing of the ring. It 5 00:00:26,320 --> 00:00:29,480 Speaker 1: should be something that is discussed in theory with rip 6 00:00:29,520 --> 00:00:34,199 Speaker 1: out magazines in windows and stores and fantasy trips. And 7 00:00:34,320 --> 00:00:38,479 Speaker 1: then shut up like he chose it, that was his idea. 8 00:00:38,800 --> 00:00:41,760 Speaker 1: Just like most relationships, you know what I mean, it's 9 00:00:41,760 --> 00:00:44,159 Speaker 1: really your idea, but you want to make the other 10 00:00:44,200 --> 00:00:46,480 Speaker 1: person think it's their idea. Happens in business all the time, 11 00:00:46,880 --> 00:00:49,320 Speaker 1: where you want to sort of position something so the 12 00:00:49,320 --> 00:00:51,760 Speaker 1: other person feels like it was their idea. It was 13 00:00:51,800 --> 00:00:53,479 Speaker 1: a really great idea you had that we should do 14 00:00:53,800 --> 00:00:57,880 Speaker 1: a cushion cut diamond with a micropavey halo around it, 15 00:00:58,160 --> 00:01:00,080 Speaker 1: set in rose gold. I thought that was great, and 16 00:01:00,080 --> 00:01:02,760 Speaker 1: then leave it alone. But when you want to know 17 00:01:02,800 --> 00:01:04,480 Speaker 1: about engage the rings, here's what you need to know. 18 00:01:05,480 --> 00:01:10,560 Speaker 1: Ovals and pairs look the biggest. Okay, oval and pair 19 00:01:10,680 --> 00:01:14,000 Speaker 1: look the biggest, So you'll see a lot of flashy 20 00:01:14,000 --> 00:01:17,800 Speaker 1: cash the showy people getting ovals and pairs because they 21 00:01:17,840 --> 00:01:21,560 Speaker 1: look the biggest. Ash or cut, which is like a square, emerald, 22 00:01:21,920 --> 00:01:27,520 Speaker 1: a cushion looks the smallest round looks fairly big, because 23 00:01:27,560 --> 00:01:29,880 Speaker 1: if you think about it, with a round and a 24 00:01:29,920 --> 00:01:32,920 Speaker 1: pair and an oval, it's really mostly about the surface 25 00:01:32,959 --> 00:01:34,440 Speaker 1: area on top, and then you see that point on 26 00:01:34,480 --> 00:01:37,920 Speaker 1: the bottom. With emeralds or other shapes, it's not quite 27 00:01:37,920 --> 00:01:40,720 Speaker 1: the same proportions. Also, you could get a ring that 28 00:01:40,920 --> 00:01:45,080 Speaker 1: is really big looking for its size. These are the measurements. 29 00:01:45,080 --> 00:01:47,920 Speaker 1: There are many sections. There's a color section. The color 30 00:01:48,000 --> 00:01:52,000 Speaker 1: goes D all the way to Z, and Tiffany has 31 00:01:52,080 --> 00:01:54,680 Speaker 1: D through I. I is still near colorless and will 32 00:01:54,720 --> 00:01:57,560 Speaker 1: still look white. There are many famous people who have 33 00:01:57,760 --> 00:02:00,480 Speaker 1: eye rings. The one that Chris Humphrey soul that was 34 00:02:00,560 --> 00:02:04,680 Speaker 1: Kim Kardashians was an eye ring um and you can 35 00:02:04,800 --> 00:02:06,760 Speaker 1: get more bang for your buck out of an eye, 36 00:02:06,760 --> 00:02:09,000 Speaker 1: but like I said, Tiffany carries it. It's still near colorless. 37 00:02:09,040 --> 00:02:12,160 Speaker 1: So the eye is the color. Color matters more in 38 00:02:12,200 --> 00:02:16,280 Speaker 1: different stones, So color matters less in an oval a 39 00:02:16,440 --> 00:02:19,560 Speaker 1: pair around because they have all that brilliance and fire 40 00:02:20,000 --> 00:02:21,840 Speaker 1: so that you're catching all that light, and so the 41 00:02:21,880 --> 00:02:25,040 Speaker 1: color is a little more forgiving in a ring like 42 00:02:25,040 --> 00:02:28,040 Speaker 1: an emerald cut, where it's all that surface area. It 43 00:02:28,040 --> 00:02:31,079 Speaker 1: should be closer to the you know, D E F 44 00:02:31,400 --> 00:02:34,880 Speaker 1: G h I. D E F is like investment stones, 45 00:02:34,880 --> 00:02:38,080 Speaker 1: Like a D stone is an investment stone, meaning most 46 00:02:38,080 --> 00:02:40,400 Speaker 1: people would never know the difference between a D and 47 00:02:40,480 --> 00:02:45,000 Speaker 1: an F G h I. You're gonna get better value. Um. 48 00:02:45,080 --> 00:02:48,079 Speaker 1: But then there's another section that has the measurements. And 49 00:02:48,160 --> 00:02:50,880 Speaker 1: so I had an emerald cut ring for example, that 50 00:02:51,360 --> 00:02:55,079 Speaker 1: really looked really big, But that's because the measurements are 51 00:02:55,120 --> 00:02:58,280 Speaker 1: not totally the best proportions, meaning there's less on the 52 00:02:58,280 --> 00:03:00,480 Speaker 1: bottom and that do think that's great, it's top heavy. 53 00:03:00,480 --> 00:03:02,560 Speaker 1: The problem is it didn't have a lot of light 54 00:03:02,600 --> 00:03:04,120 Speaker 1: that went through it because of the way that it's cut. 55 00:03:04,160 --> 00:03:05,880 Speaker 1: So a cut is really important, and you will a 56 00:03:05,919 --> 00:03:08,440 Speaker 1: diamond will speak to you. You will actually it will 57 00:03:08,440 --> 00:03:10,720 Speaker 1: sing to you. You will understand if it's for you. 58 00:03:11,520 --> 00:03:14,040 Speaker 1: Market's a gorgeous cut also looks very big like a pair, 59 00:03:14,080 --> 00:03:16,919 Speaker 1: and an oval and heart shape also looks big and 60 00:03:17,240 --> 00:03:19,240 Speaker 1: is not as good of an investment because people don't 61 00:03:19,320 --> 00:03:21,079 Speaker 1: buy them as much in the resale. People don't buy 62 00:03:21,080 --> 00:03:23,920 Speaker 1: pairs as much in the resale. People don't buy markets 63 00:03:23,919 --> 00:03:25,200 Speaker 1: as much in the resale. But you might be able 64 00:03:25,240 --> 00:03:27,560 Speaker 1: to get a really interesting stone at an interesting price. 65 00:03:27,960 --> 00:03:30,400 Speaker 1: When you see someone I call it schmaltz who has 66 00:03:30,480 --> 00:03:34,720 Speaker 1: that the diamonds around the diamond the main diamond, that's pavey, 67 00:03:34,880 --> 00:03:37,280 Speaker 1: or there's a diamond halo they call it. When you 68 00:03:37,320 --> 00:03:39,880 Speaker 1: see that around the main diamond, that schmaltz makes the 69 00:03:39,920 --> 00:03:41,840 Speaker 1: diamond look bigger. So a lot of times people use 70 00:03:41,880 --> 00:03:44,520 Speaker 1: a smaller stone and schmaltz it once and that makes 71 00:03:44,560 --> 00:03:47,360 Speaker 1: it look bigger. Schmaltz it twice, that makes it look 72 00:03:47,360 --> 00:03:50,600 Speaker 1: even bigger. And then people will sometimes have side stones 73 00:03:50,960 --> 00:03:54,000 Speaker 1: within the schmaltz, and schmaltz around the side stones, and 74 00:03:54,080 --> 00:03:56,480 Speaker 1: smelts around the band and schmaltz around the base. All 75 00:03:56,520 --> 00:03:58,800 Speaker 1: of that is designed to make it look bigger. And 76 00:03:58,840 --> 00:04:01,120 Speaker 1: some people even have big, big stones, but still they 77 00:04:01,160 --> 00:04:02,920 Speaker 1: just can't resist. They have to keep going with the 78 00:04:02,920 --> 00:04:05,400 Speaker 1: schmaltz to make it look bigger. The real word schmaltz 79 00:04:05,480 --> 00:04:09,680 Speaker 1: is fat in Yiddish. It's like chicken fat. But I 80 00:04:09,760 --> 00:04:11,560 Speaker 1: call it the schmaltz in this case, and yes, I'm 81 00:04:11,560 --> 00:04:13,960 Speaker 1: the only person in the world except for jewelers I've 82 00:04:14,000 --> 00:04:16,000 Speaker 1: worked with, that call this the schmaltz. But the single schmaltz, 83 00:04:16,000 --> 00:04:19,480 Speaker 1: a double schmaltz. So if you are on a budget, 84 00:04:19,560 --> 00:04:22,480 Speaker 1: my advice to you would be to get a stone 85 00:04:22,720 --> 00:04:26,039 Speaker 1: in the g h I category that speaks to you, 86 00:04:26,080 --> 00:04:28,279 Speaker 1: that has good proportions. And if it's not going to 87 00:04:28,360 --> 00:04:31,080 Speaker 1: be that big and you care about size, go Oval, 88 00:04:31,160 --> 00:04:35,640 Speaker 1: go pair, go Marquis. And if you still care about size, 89 00:04:35,640 --> 00:04:37,599 Speaker 1: because you really want more bang for your buck, do 90 00:04:37,800 --> 00:04:41,039 Speaker 1: some sort of nice, delicate halo. If you have a 91 00:04:41,080 --> 00:04:46,680 Speaker 1: really stunning, beautiful, amazing stone, I wouldn't schmeltz it up. 92 00:04:47,240 --> 00:04:52,760 Speaker 1: Pick side stones that really accentuated. Um. If you want 93 00:04:52,880 --> 00:04:54,719 Speaker 1: side stones that make it look bigger, that would be 94 00:04:54,720 --> 00:04:57,040 Speaker 1: sort of like the half moons or the triangle, because 95 00:04:57,040 --> 00:04:59,640 Speaker 1: if you're talking about around square any shape, those are 96 00:04:59,640 --> 00:05:01,840 Speaker 1: gonna like sort of blend in with the middlestone. It's 97 00:05:01,839 --> 00:05:04,839 Speaker 1: all trickery. The side stones sort of accentuate the middlestone 98 00:05:04,839 --> 00:05:06,240 Speaker 1: and will blend in and make it look like one 99 00:05:06,320 --> 00:05:12,680 Speaker 1: bigger stone. In addition, uh, if you have a stunning stone, 100 00:05:12,720 --> 00:05:15,480 Speaker 1: but you do just like that little sparkle, you can 101 00:05:15,520 --> 00:05:18,599 Speaker 1: also do all that micropavy and that schmaltz only on 102 00:05:18,720 --> 00:05:21,320 Speaker 1: the band and on like what I call the scaffolding 103 00:05:21,960 --> 00:05:25,520 Speaker 1: of the building like the underbelly. It's called a drop tailo, 104 00:05:25,640 --> 00:05:27,720 Speaker 1: so it's not showing from the top, but from the 105 00:05:27,880 --> 00:05:29,520 Speaker 1: side you can see it and it comes sort of 106 00:05:29,600 --> 00:05:31,920 Speaker 1: up on the PRONX. I have a lot of experience 107 00:05:31,920 --> 00:05:33,560 Speaker 1: at this, I know a lot about this topic. I 108 00:05:33,600 --> 00:05:36,280 Speaker 1: like this topic. And then, last, but not least, if 109 00:05:36,320 --> 00:05:38,200 Speaker 1: you really don't have a budget and you can only 110 00:05:38,200 --> 00:05:42,159 Speaker 1: have a small stone, you can surround that small stone 111 00:05:42,240 --> 00:05:45,760 Speaker 1: with like with larger stones, meaning you could use a 112 00:05:45,839 --> 00:05:53,360 Speaker 1: small sliver emerald and then um put slightly smaller sliver 113 00:05:53,440 --> 00:05:56,039 Speaker 1: emeralds around it and it brings the eye to think 114 00:05:56,640 --> 00:05:59,839 Speaker 1: that it's one large emerald. That's another brand of trick 115 00:05:59,920 --> 00:06:05,560 Speaker 1: or so focus on the setting more than, if not 116 00:06:05,680 --> 00:06:08,680 Speaker 1: just equal to the main stone. If you're on a budget, 117 00:06:08,720 --> 00:06:11,720 Speaker 1: which most people are, it's amazing what you can do 118 00:06:11,760 --> 00:06:14,560 Speaker 1: with a good design. It's like clothing. You'd rather have 119 00:06:15,279 --> 00:06:19,799 Speaker 1: less expensive, well fitting clothing than expensive ill fitting clothing. 120 00:06:20,080 --> 00:06:22,920 Speaker 1: So don't just get a good stone and then have 121 00:06:23,000 --> 00:06:25,640 Speaker 1: no room in your budget for a setting. Have enough 122 00:06:25,680 --> 00:06:28,479 Speaker 1: budget so that the whole entire picture and the frame 123 00:06:28,520 --> 00:06:37,440 Speaker 1: around it looks beautiful. Well, my guest today is Kara Golden. 124 00:06:37,800 --> 00:06:40,479 Speaker 1: She is the founder and CEO of Hint Water, a 125 00:06:40,520 --> 00:06:43,880 Speaker 1: flavored water brand that focuses on practical solutions for health. 126 00:06:44,320 --> 00:06:47,159 Speaker 1: She also wrote the book Undaunted, about how she started 127 00:06:47,160 --> 00:06:50,359 Speaker 1: this brand and made it into a nationally known beverage. 128 00:06:50,920 --> 00:06:53,520 Speaker 1: I loved hearing about the journey of creating an iconic 129 00:06:53,560 --> 00:06:56,880 Speaker 1: and popular product and how she used her network to 130 00:06:56,960 --> 00:07:00,280 Speaker 1: launch her business to the next level. I know you're 131 00:07:00,279 --> 00:07:05,080 Speaker 1: gonna love what she has to say. Very very smart cookie. 132 00:07:12,520 --> 00:07:16,000 Speaker 1: I'm excited. I'm really excited. I know I am too. 133 00:07:16,200 --> 00:07:19,360 Speaker 1: So just being able to pour through your background and 134 00:07:19,440 --> 00:07:23,160 Speaker 1: you know, read about your childhood is so interesting. I 135 00:07:23,200 --> 00:07:25,680 Speaker 1: have to say, well, thank you so much. I mean, 136 00:07:25,760 --> 00:07:29,240 Speaker 1: my my podcast is a little bit smaller than yours, 137 00:07:29,280 --> 00:07:32,520 Speaker 1: but uh it's uh it's called The Carre Golden Show, 138 00:07:32,560 --> 00:07:34,880 Speaker 1: and I if you're interested, I'd love to have you 139 00:07:34,920 --> 00:07:36,840 Speaker 1: on because I feel the same way about you and 140 00:07:37,400 --> 00:07:40,640 Speaker 1: thank you. Yeah. So it's uh, you know, it's not 141 00:07:40,760 --> 00:07:44,520 Speaker 1: easy to kind of uh not only build a brand, 142 00:07:44,720 --> 00:07:48,240 Speaker 1: but also just a lot of it is is uh 143 00:07:48,480 --> 00:07:51,360 Speaker 1: not actually knowing what I was doing, but willing to 144 00:07:51,520 --> 00:07:54,480 Speaker 1: put in the work right and go and figure it 145 00:07:54,480 --> 00:07:57,960 Speaker 1: out and ask a ton of questions, and I mean 146 00:07:58,000 --> 00:08:01,080 Speaker 1: that is really that's the secret sauce. You didn't know 147 00:08:01,080 --> 00:08:03,000 Speaker 1: about the beverage business, or you didn't know if you 148 00:08:03,000 --> 00:08:06,440 Speaker 1: could sustain in the health area, or because you had 149 00:08:06,480 --> 00:08:09,280 Speaker 1: it seems like you had a really strong sales background 150 00:08:09,720 --> 00:08:12,680 Speaker 1: in your family and in your own life, which is 151 00:08:13,120 --> 00:08:16,480 Speaker 1: really an interesting part of your sort of biography. I 152 00:08:16,520 --> 00:08:19,880 Speaker 1: didn't have any experience in the beverage industry, and I 153 00:08:20,000 --> 00:08:23,280 Speaker 1: knew that I was launching a new brand. What I 154 00:08:23,360 --> 00:08:27,080 Speaker 1: didn't know until a couple of months into this, after 155 00:08:27,160 --> 00:08:29,920 Speaker 1: meeting with buyers and hearing from consumers, was that we 156 00:08:29,920 --> 00:08:33,360 Speaker 1: were also launching a category. I did the exact same thing. 157 00:08:33,520 --> 00:08:35,520 Speaker 1: That's so funny. I didn't even think of it that way. 158 00:08:35,559 --> 00:08:38,720 Speaker 1: You launched a new category, and the beverage industry where 159 00:08:38,760 --> 00:08:41,920 Speaker 1: you were, the margins are way more difficult than in 160 00:08:41,920 --> 00:08:44,640 Speaker 1: in cocktails. Where I was, it was as competitive and 161 00:08:44,760 --> 00:08:48,400 Speaker 1: also a new category. But where you are, the margins 162 00:08:48,800 --> 00:08:50,880 Speaker 1: pennies make a difference. I mean, I just watched Warren 163 00:08:50,920 --> 00:08:55,400 Speaker 1: Buffett's UH documentary and he was talking about one penny 164 00:08:55,400 --> 00:09:01,080 Speaker 1: more per bottle of Coca Cola was billions of dollars. Yeah, exactly, 165 00:09:01,240 --> 00:09:03,960 Speaker 1: and I think that the big difference, and again I 166 00:09:03,960 --> 00:09:07,439 Speaker 1: don't pretend to sort of know about alcohol or mixer 167 00:09:07,679 --> 00:09:11,679 Speaker 1: industry other than you know, just barely. But but you know, 168 00:09:11,720 --> 00:09:15,800 Speaker 1: the differences is that our average consumer once they actually 169 00:09:15,800 --> 00:09:19,280 Speaker 1: started drinking our product, Like at Google, for example, there's 170 00:09:19,720 --> 00:09:22,199 Speaker 1: probably a few people that weren't drinking it at Google 171 00:09:22,880 --> 00:09:24,960 Speaker 1: when we first got in there, but it just became 172 00:09:25,000 --> 00:09:27,840 Speaker 1: this kind of cultish thing to drink, and they were 173 00:09:27,920 --> 00:09:31,520 Speaker 1: drinking between They told us six to nine a day. 174 00:09:31,679 --> 00:09:34,120 Speaker 1: This is amazing. Well, right, a product like that that's 175 00:09:34,120 --> 00:09:37,199 Speaker 1: fun to drink, that is so good for you, it's 176 00:09:37,240 --> 00:09:40,760 Speaker 1: just water, right, And and so people were drinking it, 177 00:09:40,880 --> 00:09:45,760 Speaker 1: and Google was thrilled because they felt that their consumers 178 00:09:45,880 --> 00:09:50,560 Speaker 1: or you know, their employees were getting healthier. And you know, 179 00:09:50,679 --> 00:09:52,680 Speaker 1: leave it to Google to sort of track it as well. 180 00:09:52,760 --> 00:09:55,440 Speaker 1: That they came, they told us, you know, since we've 181 00:09:55,440 --> 00:10:00,240 Speaker 1: brought hint in there's people are not a sick any more. 182 00:10:00,520 --> 00:10:02,480 Speaker 1: You know, they're not taking sick to so all of 183 00:10:02,520 --> 00:10:07,320 Speaker 1: these things that again, it wasn't our intent to sort 184 00:10:07,320 --> 00:10:11,080 Speaker 1: of fix those things. I had seen it in my 185 00:10:11,120 --> 00:10:13,880 Speaker 1: own life when I gave up drinking diet soda. How 186 00:10:13,920 --> 00:10:18,320 Speaker 1: it changed my health. But yeah, so anyway, it was. 187 00:10:19,240 --> 00:10:21,720 Speaker 1: It was, you know, sort of an act. I called 188 00:10:21,760 --> 00:10:26,040 Speaker 1: myself an accident and entrepreneur because I didn't intend to 189 00:10:26,440 --> 00:10:29,760 Speaker 1: go and be an entrepreneur or launch a beverage company. 190 00:10:29,880 --> 00:10:34,240 Speaker 1: I really wanted to bring health into a lot of 191 00:10:34,240 --> 00:10:37,800 Speaker 1: people and that was my mission. It's still my mission today. Well, 192 00:10:38,040 --> 00:10:40,600 Speaker 1: that's interesting that it's sort of you're saying, it's sort 193 00:10:40,600 --> 00:10:43,520 Speaker 1: of like a happy accident. So that wasn't by design 194 00:10:43,559 --> 00:10:46,640 Speaker 1: that you would get it into the tech companies and 195 00:10:46,720 --> 00:10:49,120 Speaker 1: that that would become sort of its own niche world. 196 00:10:49,120 --> 00:10:52,200 Speaker 1: That's so it's so random but so specific that you 197 00:10:52,200 --> 00:10:55,120 Speaker 1: would have that this beverage hint beverage. For anyone at 198 00:10:55,120 --> 00:10:57,080 Speaker 1: home who doesn't know exactly what we're talking about, we'll 199 00:10:57,120 --> 00:11:01,000 Speaker 1: get to it specifically, Um, that this bridge, this bottled 200 00:11:01,080 --> 00:11:06,679 Speaker 1: beverage would become a cult Silicon Valley favorite. That's so 201 00:11:06,760 --> 00:11:10,559 Speaker 1: random and so specific at the same time. So how 202 00:11:10,600 --> 00:11:12,640 Speaker 1: does that happen? Did you know people there and you 203 00:11:12,720 --> 00:11:15,559 Speaker 1: just dropped off cases? How did that work? So it's 204 00:11:15,559 --> 00:11:18,559 Speaker 1: a crazy story. I came from the tech industry. I 205 00:11:18,600 --> 00:11:22,520 Speaker 1: was running America Online's e commerce and shopping partnerships, and 206 00:11:22,559 --> 00:11:24,680 Speaker 1: I had taken a few years off and I live 207 00:11:24,720 --> 00:11:29,240 Speaker 1: in San Francisco. I was kind of halfway talking to 208 00:11:29,360 --> 00:11:33,959 Speaker 1: people about different roles in Silicon Valley, but not really 209 00:11:34,000 --> 00:11:37,200 Speaker 1: that serious. When I left A well, I actually had 210 00:11:37,200 --> 00:11:40,320 Speaker 1: three kids under the age of four, so I was 211 00:11:40,360 --> 00:11:43,640 Speaker 1: in crazy town, right. It was just I was enjoying 212 00:11:43,679 --> 00:11:45,880 Speaker 1: being a mom. I was I knew I wanted to 213 00:11:45,920 --> 00:11:48,240 Speaker 1: go back and do something, but I wasn't that serious 214 00:11:48,320 --> 00:11:52,080 Speaker 1: about actually going and jumping in. My husband is a 215 00:11:52,080 --> 00:11:56,120 Speaker 1: Silicon Valley attorney. Uh now works at HINT as our 216 00:11:56,200 --> 00:12:00,760 Speaker 1: chief operating officer full time. But but in the early days, 217 00:12:01,520 --> 00:12:03,319 Speaker 1: he hadn't introduced me to this guy that worked with 218 00:12:03,400 --> 00:12:06,600 Speaker 1: him at Netscape, who was one of the first employees 219 00:12:06,640 --> 00:12:10,600 Speaker 1: at Google, a Mead Cortessani. And Omead and I became 220 00:12:10,640 --> 00:12:12,920 Speaker 1: friendly and he said, you know, you should come and 221 00:12:12,960 --> 00:12:15,360 Speaker 1: talk to me about working at Google. And so when 222 00:12:15,679 --> 00:12:20,040 Speaker 1: he was recruiting me pretty heavily, and and that's when, uh, 223 00:12:20,080 --> 00:12:22,360 Speaker 1: you know, I felt bad because I really liked him 224 00:12:22,360 --> 00:12:23,560 Speaker 1: a lot, and I felt like I was kind of 225 00:12:23,559 --> 00:12:26,080 Speaker 1: wasting his time just by going and meeting with him. 226 00:12:26,120 --> 00:12:28,680 Speaker 1: And then finally I pulled a bottle out of hint. 227 00:12:28,840 --> 00:12:31,360 Speaker 1: I had been doing it for about eighteen months and 228 00:12:31,400 --> 00:12:34,000 Speaker 1: trying to figure out a lot of things. And I said, listen, 229 00:12:34,000 --> 00:12:36,280 Speaker 1: I I know this is going to seem really crazy, 230 00:12:36,320 --> 00:12:38,720 Speaker 1: and it is a little bit crazy, but I'm launching 231 00:12:38,760 --> 00:12:41,880 Speaker 1: this beverage. And he said, wait, what I mean you 232 00:12:41,880 --> 00:12:45,760 Speaker 1: couldn't believe it? And I said, yeah, I know it's crazy, 233 00:12:45,880 --> 00:12:48,720 Speaker 1: but I had given up drinking diet soda and tried 234 00:12:48,760 --> 00:12:51,080 Speaker 1: to drink water and found water really boring. So I 235 00:12:51,160 --> 00:12:54,720 Speaker 1: developed this product. And you know, we've gotten an into 236 00:12:55,200 --> 00:12:59,880 Speaker 1: about twenty stores around San Francisco and Whole Foods and 237 00:13:00,080 --> 00:13:02,679 Speaker 1: some of the others. And he said, oh, it's really interesting. 238 00:13:02,760 --> 00:13:06,280 Speaker 1: He said, I'm working on this initiative inside Google that 239 00:13:06,679 --> 00:13:11,520 Speaker 1: to help our employees get healthier. And uh. And you know, 240 00:13:11,600 --> 00:13:13,320 Speaker 1: this was not his job. This is sort of his 241 00:13:13,440 --> 00:13:16,000 Speaker 1: side project that they asked him to get involved in. 242 00:13:16,080 --> 00:13:18,600 Speaker 1: And he said, I should introduce you to this guy, Charlie, 243 00:13:18,679 --> 00:13:22,480 Speaker 1: who runs all of the food and he's a chef 244 00:13:22,520 --> 00:13:24,440 Speaker 1: and he's going to make healthy things. But I don't 245 00:13:24,440 --> 00:13:28,000 Speaker 1: think they've done anything about the beverages yet. So again, 246 00:13:28,040 --> 00:13:29,839 Speaker 1: it was kind of an accident. He didn't sit there 247 00:13:29,840 --> 00:13:33,000 Speaker 1: and say, oh, I'm gonna hook you up with these 248 00:13:33,040 --> 00:13:36,120 Speaker 1: people and they're gonna serve, They're gonna serve hint inside 249 00:13:36,120 --> 00:13:39,079 Speaker 1: of Google. But when Charlie called me and said, oh 250 00:13:39,120 --> 00:13:41,400 Speaker 1: I love oh Mead, you know, I'd be happy to 251 00:13:41,440 --> 00:13:44,080 Speaker 1: give it a try, you know whatever, drop off a 252 00:13:44,080 --> 00:13:46,240 Speaker 1: couple of cases. The next day he called me and 253 00:13:46,240 --> 00:13:48,480 Speaker 1: he said, do you have thirty cases? The next day 254 00:13:48,600 --> 00:13:52,400 Speaker 1: three cases. We were the only beverage in Google for 255 00:13:52,480 --> 00:13:56,320 Speaker 1: a couple of years. Yeah. It was crazy. And and 256 00:13:56,400 --> 00:13:59,760 Speaker 1: so you know again like they became our biggest retailer. 257 00:13:59,800 --> 00:14:03,480 Speaker 1: And and when like Cheryl Sandberg left Google and went 258 00:14:03,480 --> 00:14:05,920 Speaker 1: to Facebook, I got a call from her assistant and 259 00:14:05,960 --> 00:14:09,880 Speaker 1: she said, oh, Cheryl lives the fizz, the carbonated product, 260 00:14:09,920 --> 00:14:14,320 Speaker 1: and and she was wondering if you can have hinted 261 00:14:14,360 --> 00:14:16,360 Speaker 1: side of Facebook two. And I'm like, oh, let me 262 00:14:16,360 --> 00:14:19,240 Speaker 1: think for a minute. Okay, Sure. So it became the 263 00:14:19,320 --> 00:14:23,800 Speaker 1: drink of Silicon Valley. And and you know, truly was 264 00:14:24,040 --> 00:14:27,640 Speaker 1: by by accident. As I tell all entrepreneurs, you know, 265 00:14:27,720 --> 00:14:31,360 Speaker 1: connections can get you into places, but they can't keep 266 00:14:31,360 --> 00:14:35,000 Speaker 1: the beverage alive, right, you can't. I mean they can, 267 00:14:35,520 --> 00:14:38,200 Speaker 1: I'm sure you would agree with this too. Unless you 268 00:14:38,240 --> 00:14:40,640 Speaker 1: know you're good or your products good, right, you're not 269 00:14:40,680 --> 00:14:43,960 Speaker 1: going to be able to just stay collecting dust. I mean, 270 00:14:44,520 --> 00:14:46,240 Speaker 1: and you can get them into the restaurant, but if 271 00:14:46,240 --> 00:14:47,680 Speaker 1: the food is not good, they're not coming back and 272 00:14:47,720 --> 00:14:50,120 Speaker 1: they're not going to be a regular customer exactly. And 273 00:14:50,320 --> 00:14:54,320 Speaker 1: that's the story. You chose to find your way in 274 00:14:55,320 --> 00:14:57,880 Speaker 1: another path. You could have just gone in and inter 275 00:14:57,960 --> 00:14:59,720 Speaker 1: move for the job and not thought of that. I mean, 276 00:14:59,720 --> 00:15:02,320 Speaker 1: that's you know, that's pretty remarkable, I would say. I mean, 277 00:15:02,320 --> 00:15:04,600 Speaker 1: you just always be networking, you know. And I say 278 00:15:04,720 --> 00:15:07,400 Speaker 1: a lot of people can't afford their own publicist and 279 00:15:07,440 --> 00:15:09,920 Speaker 1: they think it's like this wizard's job. I have a 280 00:15:09,920 --> 00:15:12,040 Speaker 1: great publicist, but I used to be my own publicists. 281 00:15:12,040 --> 00:15:15,560 Speaker 1: I used to watch TV and then see who produced 282 00:15:15,600 --> 00:15:18,120 Speaker 1: something and then say that's a human being somewhere and 283 00:15:18,160 --> 00:15:20,440 Speaker 1: call their office, call their assistant, maybe send them cookies 284 00:15:20,440 --> 00:15:23,640 Speaker 1: when I used to bake wheat, egg and dairy free cookies. 285 00:15:23,920 --> 00:15:26,040 Speaker 1: And then you know, you get a meeting people. Most 286 00:15:26,440 --> 00:15:30,480 Speaker 1: most people are accessible, I think, I totally agree. And 287 00:15:30,560 --> 00:15:33,840 Speaker 1: also having really a can do attitude as well. I mean, 288 00:15:34,120 --> 00:15:36,480 Speaker 1: in the early days I was loading up my grand 289 00:15:36,560 --> 00:15:40,040 Speaker 1: Cherokee and throwing cases in the car. And you know, 290 00:15:40,080 --> 00:15:41,760 Speaker 1: there were a few people that knew that I had 291 00:15:41,800 --> 00:15:44,720 Speaker 1: been an executive. I was the youngest vice president of 292 00:15:44,800 --> 00:15:48,000 Speaker 1: America Online and one of the few females at that level, 293 00:15:48,320 --> 00:15:51,640 Speaker 1: and especially people in Silicon Valley knew that I was 294 00:15:51,920 --> 00:15:54,280 Speaker 1: The people that knew that I was launching a beverage, 295 00:15:54,280 --> 00:15:56,480 Speaker 1: at least they knew what I had done before. But 296 00:15:56,520 --> 00:15:59,160 Speaker 1: I was willing to be scrappy. And it's interesting, Bethany. 297 00:15:59,200 --> 00:16:01,880 Speaker 1: I think that the thing that I really realized, and 298 00:16:02,040 --> 00:16:06,320 Speaker 1: something that I talk about in my book, is that 299 00:16:07,360 --> 00:16:09,880 Speaker 1: when I was leaving a O well, I had been 300 00:16:09,920 --> 00:16:12,320 Speaker 1: through you know what's termed a hockey stick, right. It 301 00:16:12,360 --> 00:16:15,360 Speaker 1: was a crazy time for a well, crazy growth, and 302 00:16:15,400 --> 00:16:17,760 Speaker 1: then it started to slow down. It was just sort 303 00:16:17,760 --> 00:16:21,360 Speaker 1: of leveling off naturally. But I was starting to feel 304 00:16:21,400 --> 00:16:25,520 Speaker 1: a little bored and I had grown something great, but 305 00:16:26,280 --> 00:16:27,960 Speaker 1: you know, I felt that I was in the mode 306 00:16:28,000 --> 00:16:31,440 Speaker 1: of teaching and managing all the time and again, which 307 00:16:31,520 --> 00:16:36,360 Speaker 1: was fine, but I had stopped learning and I didn't 308 00:16:36,720 --> 00:16:39,120 Speaker 1: get it at that time. I was just sort of 309 00:16:39,160 --> 00:16:41,560 Speaker 1: doing the same thing. It was like groundhog day every 310 00:16:41,600 --> 00:16:44,880 Speaker 1: single day. Doing the same thing when I ran into 311 00:16:45,600 --> 00:16:51,200 Speaker 1: the beverage industry. When I stopped drinking diet soda die 312 00:16:51,240 --> 00:16:54,480 Speaker 1: coke in particular, and started drinking plain water, what I 313 00:16:54,560 --> 00:16:57,760 Speaker 1: realized about my own life was that water was super boring. 314 00:16:57,960 --> 00:17:00,000 Speaker 1: I had been told for years drink more water, drink 315 00:17:00,040 --> 00:17:03,040 Speaker 1: for water. I grew up in Scottsdale, like I should 316 00:17:03,040 --> 00:17:05,600 Speaker 1: have been, you know, in Arizona. I've been drinking much 317 00:17:05,600 --> 00:17:07,359 Speaker 1: more water than I was, but I wasn't because it 318 00:17:07,400 --> 00:17:09,680 Speaker 1: was boring. So when I started slicing up fruit throwing 319 00:17:09,720 --> 00:17:12,639 Speaker 1: it in water, after two and a half weeks, I 320 00:17:12,720 --> 00:17:16,960 Speaker 1: lost over twenty pounds. I had been for years trying 321 00:17:17,000 --> 00:17:21,960 Speaker 1: to with all of my child births. I couldn't lose 322 00:17:22,000 --> 00:17:25,880 Speaker 1: the weight, and I had developed terrible acne. I had, 323 00:17:26,320 --> 00:17:28,359 Speaker 1: uh you know, my energy levels were down all of 324 00:17:28,400 --> 00:17:31,560 Speaker 1: these things. And then finally, when I put fruit and water, 325 00:17:31,880 --> 00:17:35,800 Speaker 1: I realized not only was I getting healthier, but in addition, 326 00:17:36,480 --> 00:17:40,720 Speaker 1: it was not that hard. And I realized how addicted 327 00:17:40,880 --> 00:17:44,200 Speaker 1: I had been every day too, you know, this can 328 00:17:44,280 --> 00:17:46,760 Speaker 1: of diet soda. I mean, it was just it was crazy, 329 00:17:47,000 --> 00:17:50,400 Speaker 1: and I just didn't want to live that way. But anyway, 330 00:17:50,640 --> 00:17:54,159 Speaker 1: when I finally looked at my local Whole Foods that 331 00:17:54,200 --> 00:17:57,480 Speaker 1: I just opened, and looked for a product like this, 332 00:17:57,640 --> 00:18:00,399 Speaker 1: a water that just had fruit in it, no sweet ners, 333 00:18:00,440 --> 00:18:04,000 Speaker 1: no preservatives in it. It wasn't there, And so I 334 00:18:04,080 --> 00:18:06,320 Speaker 1: just thought, God, should be fun while I'm trying to 335 00:18:06,359 --> 00:18:09,600 Speaker 1: figure out my tech job. Let me just see if 336 00:18:09,640 --> 00:18:11,560 Speaker 1: I can get a product on the shelf at Whole Foods. 337 00:18:11,760 --> 00:18:14,520 Speaker 1: And you know, if it doesn't work, then I don't know, 338 00:18:14,560 --> 00:18:16,760 Speaker 1: it would be a funny dinner conversation. How I tried 339 00:18:16,800 --> 00:18:19,560 Speaker 1: to do that and it didn't work. But you know, 340 00:18:19,600 --> 00:18:23,080 Speaker 1: people always said, especially the people early on when I 341 00:18:23,119 --> 00:18:26,480 Speaker 1: was thinking about launching this, they'd say, isn't that really risky? 342 00:18:26,640 --> 00:18:31,320 Speaker 1: And I believed then that two things. I was learning 343 00:18:31,480 --> 00:18:34,040 Speaker 1: so much. Every day I would get up and I'd say, Okay, 344 00:18:34,080 --> 00:18:36,360 Speaker 1: how can I make a little more progress? And for 345 00:18:36,440 --> 00:18:39,800 Speaker 1: me personally, it was it was what I needed. I 346 00:18:39,880 --> 00:18:42,600 Speaker 1: needed that growth, but I didn't know I needed it 347 00:18:42,840 --> 00:18:45,919 Speaker 1: because I was a big VP. I was you know, 348 00:18:46,600 --> 00:18:51,640 Speaker 1: fancy titles, all this stuff, and yet I stopped being 349 00:18:51,640 --> 00:18:54,920 Speaker 1: in a mode of learning. Well, the muscle gets atrophied 350 00:18:54,960 --> 00:18:57,119 Speaker 1: and all. It's like changing your shampoo. You use the 351 00:18:57,119 --> 00:18:59,440 Speaker 1: same shampoo every day your hair looks fine. One day 352 00:18:59,480 --> 00:19:01,080 Speaker 1: you change and you're like, oh wow, look at this 353 00:19:01,240 --> 00:19:04,880 Speaker 1: vibrance or something, and it's exciting, right, And and that 354 00:19:04,960 --> 00:19:08,159 Speaker 1: was the thing that I really appreciated. And and then, 355 00:19:08,400 --> 00:19:10,280 Speaker 1: you know, when people would say to me, isn't it 356 00:19:10,320 --> 00:19:12,800 Speaker 1: really risky to not be in tech and you know, 357 00:19:12,880 --> 00:19:17,639 Speaker 1: go and launch this beverage company. And I remember saying 358 00:19:17,640 --> 00:19:19,840 Speaker 1: one day to a front I'd say, well, that would 359 00:19:19,880 --> 00:19:23,920 Speaker 1: be assuming that I did a really poor job when 360 00:19:23,960 --> 00:19:27,080 Speaker 1: I was in tech. Well, that's it's funny because people 361 00:19:27,119 --> 00:19:29,679 Speaker 1: don't see people outside of their box. When I started 362 00:19:29,680 --> 00:19:32,040 Speaker 1: doing relief work in a major way, in the beginning, 363 00:19:32,440 --> 00:19:35,840 Speaker 1: I couldn't get, you know, a box of flip flops 364 00:19:36,280 --> 00:19:39,680 Speaker 1: or rainboots donated. And now I get, you know, millions 365 00:19:39,680 --> 00:19:42,720 Speaker 1: and millions and millions of dollars and millions from major 366 00:19:42,800 --> 00:19:46,639 Speaker 1: companies and and and high profile celebrities because I've established myself. 367 00:19:46,640 --> 00:19:49,080 Speaker 1: But some people don't see you in that new box. 368 00:19:49,160 --> 00:19:51,920 Speaker 1: But once it clicks, then they make the sense and say, oh, wow, 369 00:19:51,960 --> 00:19:54,080 Speaker 1: she was really good at being in the tech world, 370 00:19:54,080 --> 00:19:55,800 Speaker 1: and so she's probably gonna be good at anything. And 371 00:19:55,840 --> 00:19:59,600 Speaker 1: then it can it can really click and and we 372 00:19:59,680 --> 00:20:02,840 Speaker 1: have in common where you say, if people say you 373 00:20:02,840 --> 00:20:05,040 Speaker 1: shouldn't be doing it, then maybe you should be doing it. 374 00:20:05,440 --> 00:20:07,040 Speaker 1: That was how it was with me for relief for 375 00:20:07,800 --> 00:20:09,760 Speaker 1: and you I read that you sort of have that 376 00:20:09,920 --> 00:20:12,679 Speaker 1: same sort of philosophy that if if, if you know, 377 00:20:12,680 --> 00:20:14,760 Speaker 1: if people say you can't do it, that's probably why 378 00:20:14,760 --> 00:20:18,439 Speaker 1: you should. Yeah. And I, you know, always share with 379 00:20:18,520 --> 00:20:21,919 Speaker 1: people that there's always gonna be doubters right and in 380 00:20:21,960 --> 00:20:25,400 Speaker 1: the world, and they're gonna, you know, maybe a few 381 00:20:25,440 --> 00:20:27,679 Speaker 1: of them would say, oh, she was successful in the 382 00:20:27,720 --> 00:20:30,680 Speaker 1: southern industry, but now she's gonna, you know, go into 383 00:20:30,720 --> 00:20:33,919 Speaker 1: this industry and be successful. There's a lot of probably 384 00:20:33,960 --> 00:20:37,600 Speaker 1: more people that say I had more people saying early on, 385 00:20:37,800 --> 00:20:41,639 Speaker 1: and thankfully they don't say it too often these days. Uh. 386 00:20:41,680 --> 00:20:44,240 Speaker 1: You know that I was an arrogant tech executive and 387 00:20:44,320 --> 00:20:48,480 Speaker 1: I thought I could just go and launch a beverage company. 388 00:20:48,560 --> 00:20:51,240 Speaker 1: And you know, to some extent you just have to 389 00:20:51,280 --> 00:20:54,600 Speaker 1: brush that off and just move on. But you also, 390 00:20:54,800 --> 00:20:57,360 Speaker 1: you know, you hear it. If you're human, you hear 391 00:20:57,440 --> 00:21:00,879 Speaker 1: the feedback, and yet you know you and allow it 392 00:21:00,960 --> 00:21:03,800 Speaker 1: to affect you, or you can just keep moving. And 393 00:21:04,040 --> 00:21:06,760 Speaker 1: I think the thing that really saved me was from 394 00:21:06,880 --> 00:21:09,520 Speaker 1: day one of getting my product on the shelf a 395 00:21:09,600 --> 00:21:13,919 Speaker 1: whole Foods, I would hear from customers I had, you know, 396 00:21:13,960 --> 00:21:16,840 Speaker 1: in tech, we always had some sort of way to 397 00:21:17,119 --> 00:21:20,440 Speaker 1: communicate with the customer and have some sort of dialogue. 398 00:21:20,480 --> 00:21:23,119 Speaker 1: So from day one I put a phone number and 399 00:21:23,320 --> 00:21:27,560 Speaker 1: an email on the bottle and don't tell anybody, but 400 00:21:27,640 --> 00:21:30,520 Speaker 1: I was the customer service that was answering the coils 401 00:21:30,560 --> 00:21:33,560 Speaker 1: and the phone number, and and so people would call 402 00:21:33,680 --> 00:21:36,920 Speaker 1: me and they would say things like I've been trying 403 00:21:36,960 --> 00:21:39,399 Speaker 1: to drink water for years, thank you so much for 404 00:21:39,480 --> 00:21:42,320 Speaker 1: developing this product. Or the other thing that they told 405 00:21:42,359 --> 00:21:45,400 Speaker 1: me that I was just starting to hear about fifteen 406 00:21:45,480 --> 00:21:48,840 Speaker 1: years ago was uh, the sink called type two diabetes, 407 00:21:48,960 --> 00:21:53,760 Speaker 1: which is you know, different from type one diabetes and uh. 408 00:21:53,840 --> 00:21:57,399 Speaker 1: And the number of people who would talk to me 409 00:21:57,480 --> 00:22:01,480 Speaker 1: about this disease, how they had thought they were really 410 00:22:01,520 --> 00:22:05,560 Speaker 1: healthy and you know that somehow they're doing something wrong, 411 00:22:05,840 --> 00:22:09,199 Speaker 1: and it was just it was fascinating to me too. 412 00:22:09,280 --> 00:22:11,639 Speaker 1: And again going back to the point I made earlier, 413 00:22:11,680 --> 00:22:15,760 Speaker 1: how much I was learning about consumers and that there 414 00:22:15,840 --> 00:22:18,440 Speaker 1: was this feedback going because I didn't have that customer 415 00:22:19,000 --> 00:22:22,480 Speaker 1: feedback and that loop. Um. You know. Still to this day, 416 00:22:23,080 --> 00:22:26,760 Speaker 1: it's whenever there's challenging times, I go back and connect. 417 00:22:27,040 --> 00:22:30,440 Speaker 1: You're connecting, yeah, exactly beyond you have to connect with them. 418 00:22:30,440 --> 00:22:32,080 Speaker 1: They're there. You have to get the product in people's 419 00:22:32,080 --> 00:22:34,080 Speaker 1: mouth and see what they think about it. I mean, 420 00:22:34,080 --> 00:22:37,640 Speaker 1: I always say getting into supermarkets is like the mafia. 421 00:22:37,720 --> 00:22:39,840 Speaker 1: The same thing with the liquor business. It's controlled by 422 00:22:39,840 --> 00:22:43,199 Speaker 1: certain people. It's like you know, big Corporate America. It's 423 00:22:43,240 --> 00:22:45,600 Speaker 1: like anything that was like big tobacco. People have the 424 00:22:45,680 --> 00:22:48,639 Speaker 1: power and they've got the real estate and getting an 425 00:22:48,720 --> 00:22:51,080 Speaker 1: end cap and Walmart or Target for anyone who doesn't 426 00:22:51,080 --> 00:22:53,000 Speaker 1: know an end cap is like that good end of 427 00:22:53,040 --> 00:22:56,840 Speaker 1: the shelf space. It's all it's like a marquee on 428 00:22:56,920 --> 00:22:59,320 Speaker 1: top of you know, a theater. It's hard to get 429 00:22:59,359 --> 00:23:02,720 Speaker 1: that real estate. It's all intertwined and like anything else, 430 00:23:02,760 --> 00:23:05,720 Speaker 1: it's networking and connecting and power and she's smoothing. But 431 00:23:05,760 --> 00:23:08,679 Speaker 1: you have the power of people you know, wanting the product. 432 00:23:08,680 --> 00:23:12,720 Speaker 1: And now you're into other products, which I think is interesting. 433 00:23:12,760 --> 00:23:16,280 Speaker 1: How far you have sunscreen, you have deodorant, you have 434 00:23:16,520 --> 00:23:19,080 Speaker 1: hand sanitizer, and they're all natural and they all have 435 00:23:19,119 --> 00:23:22,120 Speaker 1: this fruit packaging, so it's on brand. So how far 436 00:23:22,200 --> 00:23:25,040 Speaker 1: into other categories are you going to go? Well, it's 437 00:23:25,080 --> 00:23:27,000 Speaker 1: a good question, I mean, you know, it was. It 438 00:23:27,080 --> 00:23:30,560 Speaker 1: was interesting because my intent was never to kind of 439 00:23:30,920 --> 00:23:35,720 Speaker 1: create this platform which we have frankly today. But I 440 00:23:35,840 --> 00:23:40,159 Speaker 1: had basil selk skin cancer on my nose and I 441 00:23:40,200 --> 00:23:44,440 Speaker 1: remember going to my dermatologist and finally getting it removed, 442 00:23:44,480 --> 00:23:48,359 Speaker 1: and it was a pretty scary situation. And finally she 443 00:23:48,520 --> 00:23:50,960 Speaker 1: said to me, you know, why don't you wear sunscreen? 444 00:23:51,080 --> 00:23:53,720 Speaker 1: And I said, because, I mean I wear it on 445 00:23:53,840 --> 00:23:57,639 Speaker 1: my skin, on my arms and but and maybe my chest, 446 00:23:57,720 --> 00:23:59,280 Speaker 1: but I don't wear it on my face because I 447 00:23:59,280 --> 00:24:02,000 Speaker 1: don't want it to mess up my foundation. And she said, well, 448 00:24:02,240 --> 00:24:05,080 Speaker 1: you better figure this out. And I said, my foundation 449 00:24:05,119 --> 00:24:07,959 Speaker 1: has SPF in it, and she said it's it's not 450 00:24:08,119 --> 00:24:12,080 Speaker 1: enough and you need something else. And that's when I 451 00:24:12,119 --> 00:24:15,920 Speaker 1: really started looking at the sunscreen market, and a lot 452 00:24:15,920 --> 00:24:19,200 Speaker 1: of the sort of better for you sunscreens were not 453 00:24:19,320 --> 00:24:21,840 Speaker 1: only kind of too thick and I just didn't like 454 00:24:21,920 --> 00:24:26,080 Speaker 1: the consistency of them, but also they were expensive. And again, 455 00:24:26,080 --> 00:24:29,080 Speaker 1: even if you can afford uh sunscreen, I mean, the 456 00:24:29,080 --> 00:24:31,600 Speaker 1: ones that I could find were at dermatology offices for 457 00:24:31,800 --> 00:24:36,280 Speaker 1: you know whatever, sixty bucks or something, and I thought, gosh, 458 00:24:36,480 --> 00:24:40,600 Speaker 1: it's crazy that people who actually need to wear sunscreen 459 00:24:41,359 --> 00:24:44,800 Speaker 1: are you know, it's it's too expensive. And I thought, 460 00:24:44,880 --> 00:24:49,000 Speaker 1: it's really not okay. And I started seeing this industry 461 00:24:49,080 --> 00:24:51,760 Speaker 1: with really the same problem that I had seen when 462 00:24:51,800 --> 00:24:54,840 Speaker 1: I created Hint water was it is so hard to 463 00:24:54,880 --> 00:24:58,679 Speaker 1: get healthy. Forget about that it's expensive. I mean, I'll 464 00:24:58,720 --> 00:25:00,840 Speaker 1: I have a lot to say about that, because I think, 465 00:25:00,920 --> 00:25:02,679 Speaker 1: you know, you can go and buy a bottle of 466 00:25:03,040 --> 00:25:05,600 Speaker 1: Hint at Target for a little more than a buck, 467 00:25:05,680 --> 00:25:08,399 Speaker 1: so you can actually get a quality, good product that 468 00:25:09,040 --> 00:25:11,600 Speaker 1: is healthy and better for you, and you know, it's 469 00:25:11,640 --> 00:25:14,879 Speaker 1: not sort of crazy priced. But it was at that 470 00:25:14,920 --> 00:25:17,919 Speaker 1: moment that I really saw this, this problem in the 471 00:25:17,920 --> 00:25:22,040 Speaker 1: sunscreen industry, and so I actually went home and started 472 00:25:22,080 --> 00:25:27,320 Speaker 1: creating my own sunscreen, as crazy as that sounds. And 473 00:25:27,520 --> 00:25:29,600 Speaker 1: a friend of mine that used to work for Lorille said, 474 00:25:29,640 --> 00:25:32,280 Speaker 1: you know that this has to be approved by the FDA, right, 475 00:25:32,440 --> 00:25:34,840 Speaker 1: And I said what do you mean? And she said, 476 00:25:35,000 --> 00:25:38,800 Speaker 1: because you're gonna produce this for Hint right, And I 477 00:25:38,840 --> 00:25:42,399 Speaker 1: said no, I wasn't intending to do that, but wait, 478 00:25:42,480 --> 00:25:44,520 Speaker 1: what do you mean I have to go on? And actually, 479 00:25:45,080 --> 00:25:48,920 Speaker 1: all sunscreens are approved by the FDA. So I took 480 00:25:49,000 --> 00:25:52,880 Speaker 1: some of the fruit essences from our waters that we're 481 00:25:52,880 --> 00:25:55,920 Speaker 1: sitting on my counter, and I threw the grape fruit 482 00:25:55,960 --> 00:25:57,840 Speaker 1: in and I said, you know, why is it that 483 00:25:57,920 --> 00:26:03,200 Speaker 1: sunscreens all smell like tropical or incented and there's nothing 484 00:26:03,200 --> 00:26:06,159 Speaker 1: in between. Maybe I want grapefruit, maybe I want something 485 00:26:06,240 --> 00:26:09,200 Speaker 1: that actually smells really good. But also people are putting 486 00:26:09,240 --> 00:26:12,159 Speaker 1: vitamin SEE serums on their body to help from to 487 00:26:12,160 --> 00:26:15,679 Speaker 1: prevent sun damage anyway, so you're putting that in there. Yeah, 488 00:26:15,760 --> 00:26:19,960 Speaker 1: And so that's when I, um, you know anyway, applied 489 00:26:20,119 --> 00:26:23,120 Speaker 1: and and they needed a name, and and then Hint 490 00:26:23,240 --> 00:26:35,880 Speaker 1: was born. For those at home that are getting into 491 00:26:36,040 --> 00:26:38,399 Speaker 1: businesses or want to invent something or come up with something. 492 00:26:38,840 --> 00:26:41,240 Speaker 1: You're in a consume not not that people are eating 493 00:26:41,440 --> 00:26:44,880 Speaker 1: the sunscreen, but you're in a consumable business, meaning people 494 00:26:44,920 --> 00:26:47,080 Speaker 1: are drinking the water that so the stores have to 495 00:26:47,119 --> 00:26:50,119 Speaker 1: re restock. People are putting on the sunscreen, so they 496 00:26:50,119 --> 00:26:52,679 Speaker 1: have to keep rebuying. Those are good businesses versus for 497 00:26:52,680 --> 00:26:55,000 Speaker 1: everybody like I'm in the pots and pans businesses and 498 00:26:55,000 --> 00:26:56,920 Speaker 1: they've they've sold out it, you know, home goods, and 499 00:26:56,960 --> 00:26:59,480 Speaker 1: I'm thrilled. But you don't buy pots and pans every day, 500 00:26:59,520 --> 00:27:02,360 Speaker 1: and you don't by you know, toaster ovens and things 501 00:27:02,359 --> 00:27:04,480 Speaker 1: like that. Presumably you hope that they're gonna last. So 502 00:27:04,520 --> 00:27:07,040 Speaker 1: there's just different types of businesses to be in. And 503 00:27:07,240 --> 00:27:10,800 Speaker 1: Caro happens to be in a great business because people 504 00:27:10,840 --> 00:27:14,320 Speaker 1: are plowing through water and plowing through sunscreen because sun 505 00:27:14,400 --> 00:27:16,560 Speaker 1: damage becomes more and more of an issue. So that's 506 00:27:16,600 --> 00:27:19,879 Speaker 1: those are good businesses. Everything you're self hand sanitizer. Also, 507 00:27:20,240 --> 00:27:22,119 Speaker 1: you know, I'm not always thinking about the coffee maker, 508 00:27:22,160 --> 00:27:24,280 Speaker 1: but I'm thinking about the skinny girl coffee that goes 509 00:27:24,320 --> 00:27:27,760 Speaker 1: into the coffee maker people keep drinking and buying. Yeah, 510 00:27:27,800 --> 00:27:30,159 Speaker 1: and that's really what I thought about. I mean, you 511 00:27:30,200 --> 00:27:33,120 Speaker 1: know people always say, or do you want two thousand 512 00:27:33,520 --> 00:27:37,000 Speaker 1: products on this platform? You know, I'm like, I don't know, 513 00:27:37,080 --> 00:27:39,320 Speaker 1: Like I I look for problems, I don't even look 514 00:27:39,359 --> 00:27:41,320 Speaker 1: for them. They find me. Well, it looks like it's 515 00:27:41,359 --> 00:27:43,959 Speaker 1: practical solutions for health. One of my business is practical 516 00:27:44,000 --> 00:27:47,120 Speaker 1: solutions for women. But these are all solutions to make 517 00:27:47,280 --> 00:27:52,200 Speaker 1: people's lives healthier and prevent cancer and obesity. And diabetes 518 00:27:52,320 --> 00:27:54,359 Speaker 1: and feel better and sleep better. I mean, this is 519 00:27:54,400 --> 00:27:57,240 Speaker 1: a great business you're in and it's you know, profitable, 520 00:27:57,240 --> 00:27:59,520 Speaker 1: and you're successful. So it's like, what a great thing 521 00:27:59,560 --> 00:28:02,800 Speaker 1: when you can be successful and be contributing to the 522 00:28:02,800 --> 00:28:05,119 Speaker 1: world and helping people. It's a great way to go 523 00:28:05,160 --> 00:28:08,320 Speaker 1: to sleep at night. And that's that's another thing that 524 00:28:08,359 --> 00:28:12,000 Speaker 1: I found just in being an entrepreneur, to that there's 525 00:28:12,040 --> 00:28:15,040 Speaker 1: all different types of entrepreneurs, there's all different kinds of 526 00:28:15,080 --> 00:28:17,520 Speaker 1: things that you can do. I mean, I've I've learned 527 00:28:17,520 --> 00:28:20,080 Speaker 1: a lot about water over the last fifteen years. So 528 00:28:20,119 --> 00:28:24,000 Speaker 1: I'm working on an initiative in Washington around clean water 529 00:28:24,440 --> 00:28:28,360 Speaker 1: and around the fact that our water, uh is not 530 00:28:28,600 --> 00:28:33,520 Speaker 1: as clean as maybe we would like to think it is. 531 00:28:33,840 --> 00:28:37,280 Speaker 1: And so I've learned a lot from We have eight 532 00:28:37,359 --> 00:28:41,520 Speaker 1: plants throughout the US, and obviously we put our water 533 00:28:41,600 --> 00:28:47,120 Speaker 1: that we bottle through huge processing um filtration systems, pasteurization systems, 534 00:28:47,200 --> 00:28:50,080 Speaker 1: so it we clean it up. But I kept thinking 535 00:28:50,120 --> 00:28:52,240 Speaker 1: about all the people that just turn on their faucet 536 00:28:52,400 --> 00:28:55,160 Speaker 1: and learning more and more about that. So I'm working 537 00:28:55,200 --> 00:28:58,160 Speaker 1: with Congresswoman Jackie Spear on this initiative that we're actually 538 00:28:58,240 --> 00:29:01,400 Speaker 1: hoping to take before Congress actually at the federal level, 539 00:29:01,440 --> 00:29:04,080 Speaker 1: to try and get something called p fast out of 540 00:29:04,120 --> 00:29:06,840 Speaker 1: the water, which is a known carcinogen by the NIH 541 00:29:06,960 --> 00:29:09,800 Speaker 1: and the Center for Disease Control. That's amazing, And yeah, 542 00:29:09,840 --> 00:29:12,480 Speaker 1: no one really knows anything about that. We're just happy 543 00:29:12,480 --> 00:29:14,720 Speaker 1: to be drinking any water. I want to talk about 544 00:29:14,720 --> 00:29:18,640 Speaker 1: your relationship for a second. You're in business with your husband, 545 00:29:19,120 --> 00:29:22,800 Speaker 1: So do you communicate a lot about work or are 546 00:29:22,920 --> 00:29:26,920 Speaker 1: you in such separate factions that he has It feels 547 00:29:26,960 --> 00:29:29,840 Speaker 1: like you're both autonomous in your own way. How does 548 00:29:29,840 --> 00:29:32,880 Speaker 1: that work in the relationship and how have you sustained 549 00:29:32,880 --> 00:29:36,120 Speaker 1: a relationship with four kids with the serious business like 550 00:29:36,160 --> 00:29:39,640 Speaker 1: that can't be easy? First of all, it's not for everybody, 551 00:29:39,640 --> 00:29:44,280 Speaker 1: but for us it works. We never intended on, you know, 552 00:29:44,360 --> 00:29:46,920 Speaker 1: working together. I was pregnant with my fourth when I 553 00:29:46,960 --> 00:29:49,880 Speaker 1: started HINT And as I mentioned before, my husband's an 554 00:29:49,920 --> 00:29:53,440 Speaker 1: intellectual property attorney, and I've always been more on the 555 00:29:53,480 --> 00:29:57,160 Speaker 1: branding and marketing and sales side, and he's very you know, 556 00:29:57,280 --> 00:30:02,200 Speaker 1: detailed intellectual property, you know, really kind of the nuts 557 00:30:02,200 --> 00:30:05,200 Speaker 1: and bolts more than anything, and dotting the eyes and 558 00:30:05,240 --> 00:30:08,680 Speaker 1: crossing the teas and so when he saw that I 559 00:30:08,720 --> 00:30:11,160 Speaker 1: had this idea, and obviously he had seen that it 560 00:30:11,480 --> 00:30:15,920 Speaker 1: really helped my own health, uh and just drinking more water. 561 00:30:16,240 --> 00:30:20,120 Speaker 1: That's when he became curious. But he also wanted to 562 00:30:20,160 --> 00:30:22,840 Speaker 1: be supportive. I mean, he wasn't arguing with me when 563 00:30:22,880 --> 00:30:24,880 Speaker 1: I said I want to take fifty dollars out of 564 00:30:24,880 --> 00:30:28,320 Speaker 1: Barbek account and go buy bottles and caps and fruit 565 00:30:28,360 --> 00:30:30,040 Speaker 1: and try and do this product because I had made 566 00:30:30,040 --> 00:30:32,479 Speaker 1: some money in my previous job at a well. But 567 00:30:32,680 --> 00:30:34,920 Speaker 1: he didn't think it was the greatest idea, and he 568 00:30:34,960 --> 00:30:38,080 Speaker 1: also recognized what I did as well that it was 569 00:30:38,120 --> 00:30:42,200 Speaker 1: super challenging. But he said, you know, you're just really interested. 570 00:30:42,280 --> 00:30:44,160 Speaker 1: Every day you're waking up and you're thinking about what 571 00:30:44,200 --> 00:30:45,960 Speaker 1: am I going to do? And I mean, who wouldn't 572 00:30:45,960 --> 00:30:50,800 Speaker 1: want their spouse interested, right, and and really engaged in something. 573 00:30:51,080 --> 00:30:56,080 Speaker 1: And but he was nervous about it, and so in 574 00:30:56,120 --> 00:30:58,960 Speaker 1: his spare time, I mean he was working at the time, 575 00:30:59,040 --> 00:31:01,760 Speaker 1: he just said, hey, let me help you. I mean again, 576 00:31:01,840 --> 00:31:06,520 Speaker 1: I was super pregnant while I was thinking about this idea, 577 00:31:06,640 --> 00:31:09,760 Speaker 1: and so he was going with me to the plants 578 00:31:09,800 --> 00:31:12,400 Speaker 1: and kind of you know, walking behind me, sort of listening. 579 00:31:12,440 --> 00:31:14,560 Speaker 1: But then he would say, hey, what about that? And 580 00:31:15,040 --> 00:31:18,960 Speaker 1: when I finally delivered our son justin actually on the 581 00:31:19,680 --> 00:31:22,680 Speaker 1: it's a longer story that I shared in the book 582 00:31:22,720 --> 00:31:25,680 Speaker 1: about I delivered him on the afternoon after getting our 583 00:31:25,720 --> 00:31:30,520 Speaker 1: first cases in two Whole Foods, and that's when, uh, 584 00:31:30,720 --> 00:31:32,880 Speaker 1: we found out that we sold out of ten cases 585 00:31:32,920 --> 00:31:35,640 Speaker 1: overnight at Whole Foods. And he said, hey, let me 586 00:31:35,680 --> 00:31:39,720 Speaker 1: go and deliver your product to the store and got 587 00:31:39,720 --> 00:31:43,000 Speaker 1: a business card at fed FedEx Kinko because everybody was 588 00:31:43,000 --> 00:31:44,760 Speaker 1: saying to him, hey, do you have a business card? 589 00:31:44,840 --> 00:31:47,440 Speaker 1: And uh, he did it as a joke. I mean, 590 00:31:47,440 --> 00:31:51,320 Speaker 1: frankly got the chief operating officer uh card on there 591 00:31:51,400 --> 00:31:55,320 Speaker 1: and said, hey, uh, Karen, I'm I'm the chief operating 592 00:31:55,360 --> 00:31:57,920 Speaker 1: officer of Hint Water. And I mean it was you 593 00:31:57,920 --> 00:32:00,480 Speaker 1: can imagine. It was funny. It was just, you know, 594 00:32:00,520 --> 00:32:02,440 Speaker 1: he didn't really think of it as as kind of 595 00:32:02,480 --> 00:32:05,719 Speaker 1: a serious thing, but when he started really seeing what 596 00:32:05,880 --> 00:32:08,840 Speaker 1: my purpose and what my mission was, I mean, the 597 00:32:09,280 --> 00:32:11,800 Speaker 1: almost using the water as a tool to help people 598 00:32:11,960 --> 00:32:16,760 Speaker 1: know not only that water can be enjoyable it doesn't 599 00:32:16,800 --> 00:32:20,400 Speaker 1: have to have sweeteners in it, but also that he 600 00:32:20,480 --> 00:32:24,840 Speaker 1: would run into people who saw him stocking the shelf 601 00:32:24,920 --> 00:32:26,880 Speaker 1: at Whole Fits and they'd say, oh my gosh, this 602 00:32:26,960 --> 00:32:29,480 Speaker 1: is this new product. I love it. And the passion 603 00:32:29,960 --> 00:32:33,360 Speaker 1: and knowing that you're actually helping somebody, I mean that 604 00:32:33,680 --> 00:32:35,959 Speaker 1: that is like, that's such a huge thing. I mean 605 00:32:35,960 --> 00:32:38,960 Speaker 1: when people say to you, Bethny and your products as well, 606 00:32:39,000 --> 00:32:43,040 Speaker 1: like gosh, you've really helped me. That that is the 607 00:32:43,520 --> 00:32:47,400 Speaker 1: that is just the mecca, right that where if somebody 608 00:32:47,440 --> 00:32:51,040 Speaker 1: says that to you, and even in your relief efforts too, 609 00:32:51,120 --> 00:32:54,160 Speaker 1: I mean that that's it doesn't matter if it's a 610 00:32:54,200 --> 00:32:58,560 Speaker 1: physical product of service, whatever you're doing, it's just it's purpose. 611 00:32:59,280 --> 00:33:03,160 Speaker 1: It's fancy days that. Yeah. But your husband also in 612 00:33:03,200 --> 00:33:06,800 Speaker 1: addition to liking the mission and the cause and helping people, 613 00:33:07,160 --> 00:33:10,040 Speaker 1: he knows you, so he can help be your chief 614 00:33:10,160 --> 00:33:13,160 Speaker 1: operating officer because he understands how you operate, how your 615 00:33:13,160 --> 00:33:15,160 Speaker 1: mind works, the vision for the brand, etcetera. It takes 616 00:33:15,160 --> 00:33:17,640 Speaker 1: a step out for other people that are not inside 617 00:33:17,680 --> 00:33:22,880 Speaker 1: the veil. And you know, the fifty thou dollars um 618 00:33:22,920 --> 00:33:24,720 Speaker 1: it was if he felt like he was included, and 619 00:33:24,760 --> 00:33:27,200 Speaker 1: it's a team decision, it's a family decision. I think 620 00:33:27,240 --> 00:33:30,280 Speaker 1: that's probably you know, helpful for people at home. Not 621 00:33:30,320 --> 00:33:32,320 Speaker 1: everyone wants to work at their partner's spouse. But if 622 00:33:32,560 --> 00:33:35,000 Speaker 1: if your partner feels like they're part of it and included, 623 00:33:35,200 --> 00:33:38,160 Speaker 1: then they feel more supportive. And you have a major, 624 00:33:38,640 --> 00:33:42,320 Speaker 1: hundred million dollar business. So have you taken in investors money? 625 00:33:42,320 --> 00:33:44,160 Speaker 1: If you take, have you felt you've taken too much? 626 00:33:44,280 --> 00:33:46,960 Speaker 1: Has it been like? How have you handled that? And 627 00:33:47,000 --> 00:33:49,120 Speaker 1: what have you done with it? So we finally took 628 00:33:49,160 --> 00:33:51,959 Speaker 1: money after a couple of years. And I totally agree 629 00:33:51,960 --> 00:33:55,040 Speaker 1: with you that you have to. I I counsel entrepreneurs 630 00:33:55,080 --> 00:33:57,440 Speaker 1: all the time. When you know they say, oh, I 631 00:33:57,440 --> 00:33:59,920 Speaker 1: have to go raise money. I'm like, why do you 632 00:34:00,000 --> 00:34:02,280 Speaker 1: have to raise money? Because you really you should really 633 00:34:02,320 --> 00:34:05,280 Speaker 1: ask yourself that question and can I grow this product, 634 00:34:05,520 --> 00:34:08,600 Speaker 1: if or service if I actually have capital? And I 635 00:34:08,600 --> 00:34:11,719 Speaker 1: think Mark Cuban would probably say the same thing, right, 636 00:34:11,840 --> 00:34:13,600 Speaker 1: he said, what are you doing with the money? Are 637 00:34:13,640 --> 00:34:16,000 Speaker 1: you doing well? You're making money? Yes, I have no debt, 638 00:34:16,160 --> 00:34:18,120 Speaker 1: he said, so then why would you take it? Sometimes 639 00:34:18,120 --> 00:34:20,400 Speaker 1: you're just like, let me take a pile because I 640 00:34:20,440 --> 00:34:22,359 Speaker 1: have been stretching and who knows what's going to happen 641 00:34:22,360 --> 00:34:24,520 Speaker 1: to the world? And is this you know? I over 642 00:34:24,560 --> 00:34:26,239 Speaker 1: ahead of my skis. I mean, you know that better 643 00:34:26,239 --> 00:34:30,360 Speaker 1: than any Yeah, and so you don't have to take capital, 644 00:34:30,440 --> 00:34:33,200 Speaker 1: but we did because we knew that we needed to. 645 00:34:34,560 --> 00:34:37,359 Speaker 1: We needed to build the brand. And again, like I 646 00:34:37,400 --> 00:34:41,080 Speaker 1: was saying before that building a category is just We 647 00:34:41,160 --> 00:34:43,520 Speaker 1: not only had to educate consumers, but we also had 648 00:34:43,560 --> 00:34:47,960 Speaker 1: to educate these buyers that were basically just they were 649 00:34:48,000 --> 00:34:49,880 Speaker 1: decision makers on whether or not we would get it 650 00:34:49,880 --> 00:34:52,600 Speaker 1: on the shelf. And we were launching an unsweetened flavored 651 00:34:52,640 --> 00:34:56,520 Speaker 1: water which didn't fit in their sets that were essentially 652 00:34:56,520 --> 00:34:59,920 Speaker 1: the money for you, your real use for the mon 653 00:35:00,440 --> 00:35:04,200 Speaker 1: and so we and and also we did street teams 654 00:35:04,239 --> 00:35:06,520 Speaker 1: and we call them field marketing where they were out 655 00:35:06,520 --> 00:35:10,000 Speaker 1: there sampling all over the place. And so anyway, so 656 00:35:10,040 --> 00:35:13,880 Speaker 1: we yes, we did raise money. We had a outside 657 00:35:14,680 --> 00:35:17,840 Speaker 1: capital from a family office outside of the US, the 658 00:35:17,840 --> 00:35:22,359 Speaker 1: Stella Beer family that was interested in that was through 659 00:35:22,719 --> 00:35:25,600 Speaker 1: a connection that we had. Uh. They were our first 660 00:35:25,640 --> 00:35:28,560 Speaker 1: outside investors. And then what was interesting over the years, 661 00:35:29,040 --> 00:35:32,640 Speaker 1: we would run into all these fans that would reach 662 00:35:32,680 --> 00:35:35,360 Speaker 1: out to me. Sometimes I was answering the emails or 663 00:35:35,360 --> 00:35:38,680 Speaker 1: the phones, but John Legend was one of them, had 664 00:35:38,680 --> 00:35:43,279 Speaker 1: our product at Starbucks and re called the office, and uh, 665 00:35:43,640 --> 00:35:45,480 Speaker 1: it was transferred over to me. I didn't know who 666 00:35:45,560 --> 00:35:48,520 Speaker 1: John was at the time, this before Chrissy or anybody. 667 00:35:48,600 --> 00:35:51,800 Speaker 1: So John has been a longtime investor in the brand. 668 00:35:51,960 --> 00:35:55,400 Speaker 1: He just really believed in it. And uh, also, you 669 00:35:55,400 --> 00:35:58,080 Speaker 1: know the value of drinking water when he's on tour, 670 00:35:58,320 --> 00:36:01,200 Speaker 1: and you know, people have said to me for years, Bethany, like, 671 00:36:01,239 --> 00:36:02,920 Speaker 1: how do you get John to put the bottle of 672 00:36:03,000 --> 00:36:06,400 Speaker 1: Hint on the bench right next to him? And I'm like, 673 00:36:06,520 --> 00:36:10,160 Speaker 1: we I mean, I don't control that. He's gotten his rider, 674 00:36:10,239 --> 00:36:12,600 Speaker 1: you know, but I didn't write it into his rider. 675 00:36:12,640 --> 00:36:14,560 Speaker 1: He puts it in there. I mean, he loves Hint 676 00:36:15,000 --> 00:36:18,480 Speaker 1: and he loves the product. And so again, like finding 677 00:36:18,520 --> 00:36:21,440 Speaker 1: these investors that are really passionate about your brand. We 678 00:36:21,480 --> 00:36:25,240 Speaker 1: have over two hundred investors in the company. UM all 679 00:36:25,280 --> 00:36:29,600 Speaker 1: have different stories. I know them all, um and uh, 680 00:36:29,640 --> 00:36:32,160 Speaker 1: I don't know all of them super well, but they're 681 00:36:32,160 --> 00:36:36,560 Speaker 1: all people a lot of Silicon Valley people as well, 682 00:36:36,600 --> 00:36:40,680 Speaker 1: and people who just love the brand and wanted to succeed. 683 00:36:41,200 --> 00:36:45,040 Speaker 1: And so it's a very different model than Again, maybe 684 00:36:45,040 --> 00:36:51,120 Speaker 1: other investors have UM or other entrepreneurs have have taken 685 00:36:51,239 --> 00:36:56,040 Speaker 1: but that's our path and it seems to work really well. Well. 686 00:36:56,080 --> 00:36:59,759 Speaker 1: I love it, and I think you're you know, it's 687 00:36:59,760 --> 00:37:04,560 Speaker 1: an education. You're providing people healthy products that make their 688 00:37:04,560 --> 00:37:08,439 Speaker 1: lives better, improve their health, and your inspirational personally. And 689 00:37:09,120 --> 00:37:12,440 Speaker 1: I love that it's just been a grassroots business that 690 00:37:13,200 --> 00:37:17,640 Speaker 1: has evolved from having a good product, having a good idea, 691 00:37:18,160 --> 00:37:22,120 Speaker 1: executing it, not taking no people saying no, creating a 692 00:37:22,120 --> 00:37:25,279 Speaker 1: new category, being innovative. And there's so many things that 693 00:37:25,360 --> 00:37:28,799 Speaker 1: people can can can grasp onto here for them, And 694 00:37:28,840 --> 00:37:31,280 Speaker 1: I love that you've done it while raising four kids 695 00:37:31,360 --> 00:37:34,319 Speaker 1: and keeping a marriage and a family together. So I 696 00:37:34,360 --> 00:37:38,280 Speaker 1: applaud you for your healthy lifestyle, for your successful business, 697 00:37:38,600 --> 00:37:42,560 Speaker 1: for just your message, and um, I have loved getting 698 00:37:42,560 --> 00:37:45,360 Speaker 1: to know you and and researching you and your journey. 699 00:37:45,400 --> 00:37:47,920 Speaker 1: So I can't wait to see what happens next. Who knows, 700 00:37:48,000 --> 00:37:51,000 Speaker 1: maybe we'll do something together. But I love listening to speak. 701 00:37:51,680 --> 00:37:54,600 Speaker 1: I love it. That is so nice. Thank you so much, 702 00:37:54,680 --> 00:38:05,240 Speaker 1: Thanks everybody. Karat Golden was fascinating. She has really taken 703 00:38:05,440 --> 00:38:08,400 Speaker 1: her own personal health and built that into a brand, 704 00:38:08,600 --> 00:38:14,239 Speaker 1: a lifestyle solutions for people. She has used her background 705 00:38:14,480 --> 00:38:19,840 Speaker 1: in tech in Silicon Valley to create relationships and build 706 00:38:20,840 --> 00:38:25,480 Speaker 1: an over one million dollar brand. Uh you know, she 707 00:38:25,640 --> 00:38:29,560 Speaker 1: moved from the tech space to the beverage space and 708 00:38:30,040 --> 00:38:33,040 Speaker 1: Karat Golden is a mother of four. She's happily married, 709 00:38:33,280 --> 00:38:36,759 Speaker 1: She works with her husband, she cares about health and 710 00:38:37,239 --> 00:38:40,040 Speaker 1: has lost a lot of weight and switching from sodas 711 00:38:40,080 --> 00:38:43,799 Speaker 1: to healthy fruit flavored waters. And then that's how hint 712 00:38:43,920 --> 00:38:49,160 Speaker 1: was born. She is now in Skincare, sunscreen, hand sanitizer. 713 00:38:49,280 --> 00:38:51,839 Speaker 1: All just sort of happy accidents with her playing around 714 00:38:51,920 --> 00:38:55,480 Speaker 1: her kitchen and caring about people's health and well being 715 00:38:55,960 --> 00:39:00,239 Speaker 1: as connected as she has been working an environment like 716 00:39:00,960 --> 00:39:03,040 Speaker 1: a o l in a major way and her husband 717 00:39:03,080 --> 00:39:04,880 Speaker 1: working at Netscape and her being in the heart of 718 00:39:04,880 --> 00:39:07,880 Speaker 1: Silicon Valley. It really doesn't matter unless you have a 719 00:39:07,880 --> 00:39:11,000 Speaker 1: good product. You can be on television every week. There 720 00:39:11,000 --> 00:39:15,680 Speaker 1: are dozens upon dozens of housewives peddling products that don't work, 721 00:39:15,920 --> 00:39:19,080 Speaker 1: proving that television is not enough. Media is not enough, 722 00:39:19,400 --> 00:39:21,960 Speaker 1: a platform is not enough. You have to have a good, 723 00:39:22,000 --> 00:39:25,480 Speaker 1: solid product. And I found it interesting to talk about 724 00:39:25,560 --> 00:39:29,080 Speaker 1: what it is like working with your spouse that is challenging, 725 00:39:29,160 --> 00:39:32,640 Speaker 1: and working in the home with your husband at times 726 00:39:32,719 --> 00:39:34,480 Speaker 1: when you have four kids to raise, so I just 727 00:39:34,520 --> 00:39:38,360 Speaker 1: thought it was very interesting, very relatable and different. Definitely 728 00:39:38,480 --> 00:39:41,040 Speaker 1: a household name brand that you've probably all seen if 729 00:39:41,040 --> 00:39:44,480 Speaker 1: you haven't bought. I'm just floored by what people can accomplish, 730 00:39:44,920 --> 00:39:50,640 Speaker 1: starting from the bottom ending up here and just with sheer, will, determination, passion, 731 00:39:50,760 --> 00:39:56,360 Speaker 1: drive and quality. Please remember to rate, review and subscribe 732 00:39:56,560 --> 00:39:59,839 Speaker 1: to Just Be with Bethany. We love hearing from you, 733 00:40:00,640 --> 00:40:04,480 Speaker 1: and we love getting your ratings and reviews because it's 734 00:40:04,480 --> 00:40:06,760 Speaker 1: good feedback and we poured right back into the show 735 00:40:06,960 --> 00:40:17,320 Speaker 1: for you. Thank you. Just Be is hosted by me 736 00:40:17,480 --> 00:40:20,920 Speaker 1: Bethany Frankel. Our managing producer is Fiona Smith, and our 737 00:40:20,960 --> 00:40:24,920 Speaker 1: producer is Stephanie Stender. Sarah Katnak is our assistant producer, 738 00:40:24,960 --> 00:40:28,160 Speaker 1: and our development Executive is Nay and tar Roy. Just 739 00:40:28,280 --> 00:40:31,440 Speaker 1: Be as a production of Be Real Productions and Endeavor Content. 740 00:40:31,680 --> 00:40:34,759 Speaker 1: This episode was mixed by Sam Bear. To catch more 741 00:40:34,800 --> 00:40:37,279 Speaker 1: moments from the show, follow us on Instagram and Just 742 00:40:37,440 --> 00:40:38,560 Speaker 1: Be with Bethany