Speaker 1: You got your man, Richie rich Man live on the
Speaker 1: West Coast down here on the LA side of things,
Speaker 1: and you could check me.
Speaker 2: Out with my man my Ace Boulet.
Speaker 3: Care all right, man, look it's the Boot black Cat Podcast.
Speaker 3: We got a special guest in here, Oakland legend, Richie.
Speaker 2: Rich what's that? What you kid?
Speaker 4: Man?
Speaker 3: I'm good, brother, I ain't gonna lie you. You always
Speaker 3: had one of my favorite voices when I was going up,
Speaker 3: like rather be one of my favorite Upac songs ever. Okay,
Speaker 3: and it was so dope to see, Like I was
Speaker 3: like scrolling and I see you pop up on at
Speaker 3: the pergola with the Russell Right. You have this legendary
Speaker 3: unfortunate moment for you where you.
Speaker 2: You say me pop up and pop down?
Speaker 3: Yeah you I mean you heard like you broke up
Speaker 3: while you were Toro lower Patello. Yeah, so you fall out,
Speaker 3: but you don't stop rapping, come on, and it becomes
Speaker 3: like this like viral legendary moment.
Speaker 2: Hey, I'm man, I'm be honest with you. That shit.
Speaker 2: I mean, I didn't have no choice really, like.
Speaker 4: But the dread had to be running for you to
Speaker 4: just keep going.
Speaker 2: I didn't even feel the leg To be honest with you,
Speaker 2: I didn't feel the leg. I knew my verse was coming.
Speaker 1: Russ was trying to pick me up, and I got
Speaker 1: people talking about, dude, watch that, Watch how you snatched
Speaker 1: the mic from the Russell Like you just snatched. I
Speaker 1: took the mic and just got to it and then
Speaker 1: I started freestyling.
Speaker 2: What happened in the When I go back and look
Speaker 2: at it, I'd be like, damn, I was on point.
Speaker 4: You was on your was Legendar say?
Speaker 2: Legendar?
Speaker 3: Yeah, you're one of like the very few people who
Speaker 3: were like on the ground level of like the hip
Speaker 3: hop scene in the Bay Area.
Speaker 2: You were in a group of four one five frour
Speaker 2: one five.
Speaker 4: Back in the day. When when would I guess when
Speaker 4: did you initially? When did that group start?
Speaker 3: Just to get people a timeline, because I think the
Speaker 3: only guy we always reference like back to the eighties
Speaker 3: is like too short the early nineties, you know, eighties
Speaker 3: is like short, But like you were very much a
Speaker 3: part of that early early Bay Area movement as well.
Speaker 1: We came right after Short four one five We popped
Speaker 1: in eighty nine. That's when we dropped that record, and
Speaker 1: uh it rolled into the summer of nineteen ninety. Uh
Speaker 1: so it was nineteen eighty nine when we dropped a
Speaker 1: full on five record and then uh it carried the
Speaker 1: ninety's funny you say Short was the only one, and
Speaker 1: he was. He was our target. That's who we was.
Speaker 1: We was gunning for Short because he was the dude,
Speaker 1: you know what I mean. So he was the that's
Speaker 1: that was the and I remember Short used to be like, man, y'all.
Speaker 2: Got a lot of ways.
Speaker 1: Y'all got little ways to go before y'all can fuck
Speaker 1: with me, you know. And then we ended up dropping
Speaker 1: a fall on Fire record. We was at a car
Speaker 1: wash one day. Short pulled up and.
Speaker 2: We was knocking the record. He was listening. He was listening.
Speaker 2: He looked at me. He said, all right, man, he said,
Speaker 2: y'all got to town right now.
Speaker 1: He went in there and cooked that goddamn ghetto up
Speaker 1: and came back right back backing.
Speaker 4: You feel you guys inspired you He's like someone coming
Speaker 4: from me.
Speaker 1: I got to keep going. Yeah, but you know, dog man,
Speaker 1: that's one of my homeboys.
Speaker 2: Man.
Speaker 1: He he brother. Yeah, yeah, man, that was brother important. Fortunately, man,
Speaker 1: that's crazy. I think it was well, yeah, early yesterday
Speaker 1: morning and Wayne low Man, good dude, good dude. But yeah,
Speaker 1: short he pioneered that that thing, and uh, we came
Speaker 1: behind him. There was other artists that were still rocking,
Speaker 1: but four one five and we had no clue bro
Speaker 1: that that ship was gonna do what it did, you
Speaker 1: know what I mean. We just was putting music out
Speaker 1: and that's where it started from for me, and started
Speaker 1: in eighty nine. And then I got myself wrapped up
Speaker 1: in a little trouble on the street hustling, and then
Speaker 1: when I came home, I think my next play was Tupac.
Speaker 2: Uh the the what's.
Speaker 1: The album he did against the World?
Speaker 2: Yeah, he put on me against the World.
Speaker 3: And so you had already had before you got incarcerated
Speaker 3: and got in trouble, you had already had a great
Speaker 3: relationship of pot because people don't I mean for people
Speaker 3: who are Tupac fans, they know Oakland roots.
Speaker 1: No, I didn't know Pop when when I was four
Speaker 1: one five, when I got in trouble, I didn't know Pop.
Speaker 1: I met him after that. I met him when I
Speaker 1: came home. I met Tupac over a sack of weed.
Speaker 4: Uh.
Speaker 1: Chick called me and said she had a dude, the
Speaker 1: one to buy some pot. I went over there to
Speaker 1: serve him and it was in and then we kind
Speaker 1: of got cool, but not on the music shit right,
Speaker 1: just on some hanging out shit and one thing led
Speaker 1: to another, and then I think Pac put me on.
Speaker 2: Me Against the World, and then the Loonies put me on.
Speaker 1: That remix, yes, which is and that kicked it right
Speaker 1: back off for me.
Speaker 2: Yeah where are you from? Ok? Yeah, and that kicked
Speaker 2: it right back off.
Speaker 4: One of the greatest remixes ever.
Speaker 2: Come on.
Speaker 3: Yeah, that's dope too because if you think about from
Speaker 3: your perspective, you're a part of this group, then you
Speaker 3: go away, you come home. And like at that time
Speaker 3: I got five on. It had to be running the Bay.
Speaker 2: Yeah, I mean it was.
Speaker 4: That was a national record, but I'm sure up there
Speaker 4: it was.
Speaker 1: It was killing shit. The Loonies was killing it. Yeah,
Speaker 1: that was a big record.
Speaker 3: And shout out to Yuckmouth too, who went on to
Speaker 3: have an incredible like independent run and.
Speaker 1: Yeah, yuck co lyricists, bro, I mean both of them,
Speaker 1: yuck and but I mean Yuck He's always was different man,
Speaker 1: and JJ always been different with them bars. So yeah,
Speaker 1: JJ and them put me on a they put me on.
Speaker 1: That's what we knew him as JJ before he came
Speaker 1: with you. But uh, they put me on that five
Speaker 1: on it and that spawned the death Jam deal between
Speaker 1: the five on It and to Me against the World,
Speaker 1: and then the labels start popping out, and then I
Speaker 1: ended up over there on Death on Death Jam.
Speaker 3: That's dope, man, that's crazy when you found out. First
Speaker 3: of all, were you able to hear anybody else's verses
Speaker 3: on the remix?
Speaker 4: I got five on it.
Speaker 1: I got to the studio Lake keV. I pulled up
Speaker 1: late because I was always in the street hustling. I
Speaker 1: remember when I got there, Uh, forty forty had a
Speaker 1: garbage can bro a plastic garbage can full of hurricane,
Speaker 1: So I was like, what's in the garbage can?
Speaker 2: It was like drink.
Speaker 1: So he came with all the mix, I guess, and
Speaker 1: poured all this shit in his garbage can.
Speaker 2: So I'm scooping my cus.
Speaker 4: Like jungle juice.
Speaker 2: Yeah, yeah, same shit.
Speaker 1: Like he mixing all this shit, but this is in
Speaker 1: a big ass garbage I get to the studio and
Speaker 1: I think everybody's verses was down, and I remember Young
Speaker 1: saying double how long is it? Don't take you to
Speaker 1: write your verse. So I started writing, and we was
Speaker 1: drinking and smoking and just talking shit. And to be
Speaker 1: honest with you, I hate it the verse because really,
Speaker 1: I'm gonna tell you, the two verses that people like
Speaker 1: the most from me are the two verses that I
Speaker 1: wasn't comfortable with, even the one on me against the world.
Speaker 2: The certain niggas want to stick to the game because
Speaker 2: Park was.
Speaker 1: Rushing me, Like, so I'm writing fast, and I figured
Speaker 1: the bars was cool, but I just I wasn't swinging
Speaker 1: them the way you know what I mean. Sometimes it
Speaker 1: take you a little time to when you write something
Speaker 1: to run run through it three or four times.
Speaker 2: Man, they like, come on, let's get it down.
Speaker 1: So both of them verses, to me, I was like, man,
Speaker 1: I could do it. Like with Park, when you lay
Speaker 1: something that you better lay what you want because it's stuck,
Speaker 1: like he ain't letting you go.
Speaker 2: Back, and and the same thing with the five on it.
Speaker 1: I laid it and do to me, I mean, shot
Speaker 1: Gee's verse was cold, Yuck's verse was cold. I had
Speaker 1: no clue that my verse would be the verse that
Speaker 1: everybody went to with the song.
Speaker 4: Yeah cut this.
Speaker 3: To me, it's my favorite verse on the song also
Speaker 3: because like you just brought like.
Speaker 1: Your like real player shit, like right, and the thing
Speaker 1: it was like I was, like, I said, I was
Speaker 1: being rushed, so I didn't really I was listening because
Speaker 1: I think they played it a couple of times and
Speaker 1: I heard what Yuck had said and I was like, damn,
Speaker 1: here we go. Like he was hard to come behind.
Speaker 1: And so when I came with that where are You From?
Speaker 1: Oakland smoke, and I was just trying to cover up
Speaker 1: as many bars as I could because I didn't have
Speaker 1: my shit together. And when the song came out, we
Speaker 1: shot the video and like, I remember being in New
Speaker 1: York and Justine's puff had a party and we was
Speaker 1: in that restaurant and they played that record and when
Speaker 1: he dropped the they dropped the music and said where
Speaker 1: are you from? And I'm like, I was like, what
Speaker 1: the fuck?
Speaker 2: We in New York?
Speaker 4: What year was the party?
Speaker 1: The party had to be ninety five?
Speaker 3: Oh shit, So this is this is before Diddy got
Speaker 3: super weird.
Speaker 4: This was when the parties were still We're still like
Speaker 4: very player.
Speaker 1: Yeah, it was a restaurant, so it was his son's restaurant.
Speaker 1: So this was my first time being in one of
Speaker 1: them events, and I remember Puff was a.
Speaker 2: Puff was always to me like.
Speaker 1: The hardest working man in the game, like they had
Speaker 1: all the records, dude, and and it just seemed like
Speaker 1: for me, I always felt like once you hit a
Speaker 1: certain spot, you'd be like, all right, I'm good, I
Speaker 1: canna lay off. But I remember going to Justice with
Speaker 1: my manager. He was like, hey, Puffing him having a
Speaker 1: party up here. Big was was Big there. I don't
Speaker 1: know if Big was there or not. I know Craig
Speaker 1: macnum was in there. And we came from like when
Speaker 1: we club, we go to the bar and we buy shots,
Speaker 1: you know what I mean, or buy solo drinks. We
Speaker 1: never bought no bottles, so I was never into that.
Speaker 1: And I remember they was. Puff was like, whatever you
Speaker 1: want to drink, and at the time we was drinking
Speaker 1: kvasi a so he like you on a bottle.
Speaker 2: I was like, no, I'll go to the barn, just
Speaker 2: grab a drink.
Speaker 1: So we was in there and they dropped that record, bro,
Speaker 1: And when I heard the response, I was like, they
Speaker 1: like that off the motherfucker in New York. Yeah, And
Speaker 1: then from there everywhere we went. I mean that record
Speaker 1: smashing right now.
Speaker 2: For sure.
Speaker 3: It's still it's still in gold rotation all over the country.
Speaker 3: Like you know, you turn any new mix on any
Speaker 3: radio station, you go hear it.
Speaker 2: You know that five on it is a crazy record?
Speaker 4: Yo. That's crazy? Yo? What for you?
Speaker 2: Man?
Speaker 4: Like? Was it about? You think? Were you and Parc meeting?
Speaker 3: Uh?
Speaker 4: Doing that?
Speaker 3: We deal that that you guys were able to kind
Speaker 3: of catch a vibe and fuck with each other.
Speaker 2: Yeah.
Speaker 1: It was trippy because he was making music, but he
Speaker 1: wasn't making a kind of music we was making.
Speaker 2: You know.
Speaker 1: Four and five was like gangster hip hop, and Park
Speaker 1: was more on the black power than he had to
Speaker 1: Bringdus got a Baby, more conscious shit. Yeah, but we
Speaker 1: locked up because we liked fucking with brogs, you know
Speaker 1: what I mean. And we started going to clubs and
Speaker 1: hanging out and shit like that. So we became homies
Speaker 1: way before we even thought about doing any music. And
Speaker 1: I remember he was like, man, I want to do
Speaker 1: some music with you too, And I was like, well, man,
Speaker 1: you're on the black power shit, we on the gangster shit,
Speaker 1: and he's like, no, I got some shit like so
Speaker 1: we just kind of start fucking around it wasn't even
Speaker 1: music wise, you know what I mean, just hanging out
Speaker 1: the clubs, partying like that, getting these together. And then
Speaker 1: one thing led to another and the first record we
Speaker 1: did was that one produced by Warren g Llt to
Speaker 1: kick It. And then from there we was like we
Speaker 1: was just locked in, you know what I mean. So
Speaker 1: I was taking him around the town money Bee, uh
Speaker 1: was money being him, had him and they were showing
Speaker 1: him some ship. But then I started showing him some
Speaker 1: other ship, you know what I mean? And uh, I
Speaker 1: remember money.
Speaker 2: Be just did he just did an interview.
Speaker 1: I seen Money was like, well, we was running with Park,
Speaker 1: but then once he got with Rich and Gov, it
Speaker 1: was some whole other ship because you know we.
Speaker 2: Was in the street. Yeah you know, and uh I
Speaker 2: just had him under my wing. Dude. He was just
Speaker 2: a young dude, smooth cool.
Speaker 1: I didn't know he was gonna end up like the
Speaker 1: nigga he ended up being, you know what I mean.
Speaker 1: I couldn't see it on him, to be honest with you, but.
Speaker 3: I mean you hear he was like obviously a complex guy,
Speaker 3: like a kind of and and I think all greats
Speaker 3: are like contradictory in.
Speaker 4: In nature, right, you know what I mean.
Speaker 3: You would hear PoCA love women. He loved the party.
Speaker 3: You also heard he had hands. He was also very
Speaker 3: much like a revolutionary, you know, fighting a good fight.
Speaker 3: Like you know, I feel like that era of Tupac,
Speaker 3: you know, I feel like it's not as talked about,
Speaker 3: like him running around the Bay Area.
Speaker 1: Yeah, it was layers. It was layers to him. He
Speaker 1: was he was a he was a different kind of individual.
Speaker 1: And I remember following him down to l A and
Speaker 1: he was shooting all the movies and ship, you know,
Speaker 1: shooting the Poetic Justice, and I'm like this thing over
Speaker 1: here with Janet Jackson.
Speaker 2: It's different, all shit, It's different. Like he just was.
Speaker 1: He was just moving, moving, move And I had never
Speaker 1: really seen it like that because we was just on
Speaker 1: an independent level, you feel, so I had never seen
Speaker 1: it like that.
Speaker 3: And just what you guys ever get any squabbles together
Speaker 3: like with like you know, maybe leaving a club.
Speaker 2: You know what.
Speaker 1: We had a little issue in San Francisco one night
Speaker 1: at a club called The Stone, but we didn't actually
Speaker 1: get into a squad. Some niggas was throwing some shit
Speaker 1: on stage, some water bottles, and I remember Pop picked
Speaker 1: up the mic stand and kind of jabbed it down
Speaker 1: at the DO. But it wasn't no altercation. It was
Speaker 1: a story that surfaced like something happened in that club,
Speaker 1: but it never really jumped off like that. But no,
Speaker 1: when I was with him, because like when I was
Speaker 1: moving around in Oakland, we wasn't having no issues like that,
Speaker 1: so everything was smooth. I just was kind of showing
Speaker 1: him the ropes, you know, and not trying to show
Speaker 1: him the dope game because that's what I was dealing with,
Speaker 1: but just kind of showing him just the city, you
Speaker 1: know what I mean. And he was giving me the
Speaker 1: slang and the ship that he was speaking from where
Speaker 1: he was coming from, and I was like, bro, it's
Speaker 1: different up here.
Speaker 2: We really just was smoking and fucking with bitches.
Speaker 3: That was it tell me about. So rather b is like,
Speaker 3: it's one of my favorite Chupac songs ever. I think
Speaker 3: it's like one of the I mean, people love that song.
Speaker 3: It's a classic. But your guys little interaction in the
Speaker 3: beginning back and forth, like was that like a natural
Speaker 3: one take or did you guys rehearse that?
Speaker 1: No, it was one take, and it's crazy if you
Speaker 1: listen to that record. They beat a word out like
Speaker 1: I said, this is for the Honeyes, the super Saucy,
Speaker 1: but they beat Saucy out. I don't know what they
Speaker 1: thought that meant or something, but no. So I came
Speaker 1: in the studio and Park was like rich. He said, uh,
Speaker 1: he had just finished up writing a song. He went
Speaker 1: in and laid the verses and he came out. He said, man,
Speaker 1: we need to do something for the bitches. I said,
Speaker 1: what you want to do? He said, I don't know,
Speaker 1: just some shit like you know, some player shit, like
Speaker 1: how we fuck with it? Like you know, I don't
Speaker 1: want to I don't want to be your man. I
Speaker 1: just want to be your nigga type shit. I was like,
Speaker 1: all right. So then I think Johnny Ja or somebody
Speaker 1: produced that beat. They pulled the beat up and we
Speaker 1: was fucking around and he just start writing. So we
Speaker 1: sitting right next to each other, he writing, and he
Speaker 1: looking over what you got? Come on, man, come on?
Speaker 1: So I'm like, spit your shit. So he wrote one
Speaker 1: verse hella fast. He went in there in space. He's
Speaker 1: fitting for me, right in front of me.
Speaker 2: So I said, okay, well I can lead off of that.
Speaker 1: You know, you could ride I was because he was
Speaker 1: talking about winding and dining with the bitch, you know.
Speaker 1: So then I said, well, you could ride out with
Speaker 1: spoke code to get your libst and crab because all
Speaker 1: I got it, I'm just finna dick you down, you
Speaker 1: feel me?
Speaker 2: So we went from there. He heard that, then he
Speaker 2: spread off of what I said at the end.
Speaker 1: Of my verse, and that shit just came to Dude.
Speaker 1: We did that song in probably ten minutes.
Speaker 2: Bro.
Speaker 4: That's crazy.
Speaker 2: We wrote that song in.
Speaker 1: Like ten minutes, bro, And it's crazy when we went
Speaker 1: there and laid it and then he had EBB come
Speaker 1: sing on the hook. Once the song was done and
Speaker 1: we sat back, he was like, Nigga, this is that
Speaker 1: shit right here. And I mean it turned out to
Speaker 1: be a classic record that's still like a lot of
Speaker 1: people's favorite.
Speaker 4: Yeah.
Speaker 3: No, for sure, women love that record, love it, especially
Speaker 3: a certain like growing up as a kid in Phoenix
Speaker 3: surrounded by latinas certain specific type of love. The Mexican
Speaker 3: woman pops into my head when I think of that song.
Speaker 2: Right, I got the baddest one though, yo.
Speaker 3: So you obviously man coming from the what are your
Speaker 3: thoughts because you know the weed game I'm sure when
Speaker 3: you were growing up right in the Bay, because it's
Speaker 3: always been like northern California's got the best weed. Everybody
Speaker 3: from all over the country at a certain point in time.
Speaker 3: Not to say that they still don't, but for the
Speaker 3: most part, like you would hear like a lot of
Speaker 3: people's plugs would be.
Speaker 4: Up north, right, right.
Speaker 3: Is it kind of crazy to just see like the
Speaker 3: just the pack culture becomes so like I wouldn't necessarily
Speaker 3: say it's mainstream, but it's just it's just kind of
Speaker 3: crazy like that, Like you know, like shipping a pound
Speaker 3: of weed in the mail is like not that crazy anymore,
Speaker 3: even if it gets caught up in the mail, like
Speaker 3: you probably gonna hear about it if it's if it's
Speaker 3: like one or two packs.
Speaker 4: Fair.
Speaker 1: Yeah, we came up, We came up moving white. So
Speaker 1: when we was always secondary to whit, it just it
Speaker 1: didn't make money like that people always smoked it. Back then,
Speaker 1: it was only two kind of weeds. It was indo
Speaker 1: and tie indo and tie stick, which is crazy.
Speaker 2: So when the.
Speaker 1: Weed game got to where people was pitching out of
Speaker 1: state and getting tons of money for the shit, I
Speaker 1: couldn't believe that you could make more money with weed
Speaker 1: than you can do with the white. I was like,
Speaker 1: it don't make sense, but I saw people doing it.
Speaker 1: But then, like you say, once the legalization came in,
Speaker 1: I remember my first time walking in the cannabis club
Speaker 1: in Oakland, and I just felt uncomfortable in there cause
Speaker 1: it was like old ladies and shit in there buying weed,
Speaker 1: like you see, like your auntie Grandma, because she come
Speaker 1: in she kicking her shit out. Yeah, And I was tripping, bro.
Speaker 1: I was like, this shit don't even seem real. And
Speaker 1: like now I'm still I wanted to bring some weed
Speaker 1: down there with me, but just the d boy in media,
Speaker 1: I can't erase the fact that they're gonna run through
Speaker 1: my bag and take me to jail. It still don't
Speaker 1: seem real to me. But like you said, I know
Speaker 1: motherfuckers who just put weed in they carry on, oh,
Speaker 1: staying it and raw.
Speaker 3: I've been going through TSA and I've seen them move
Speaker 3: my weed out of the way to pull a microphone
Speaker 3: out and be like, oh, it's just the Michael, and
Speaker 3: then put it back and just just it's obviously weed.
Speaker 1: Like man, I went, I went to New York, dude
Speaker 1: and didn't take no weed, and you.
Speaker 4: Didn't need to if you went recently, you didn't need
Speaker 4: to take It's everywhere. Hey.
Speaker 1: The hotel I stayed at right across the street, they
Speaker 1: had like a it looked like it was a smoke shop, right, yeah.
Speaker 1: So I walked in. I said, man, y'all see a weed.
Speaker 1: He's like, no, we just cut the little pipes and
Speaker 1: zags and all the ship. So I bought some some
Speaker 1: raw papers, some vibes, I mean, yeah, shot to n
Speaker 1: be mad at me.
Speaker 2: Sorry, sorry burn. Yeah, I bought some vibes.
Speaker 1: And then when I'm walking, I said, man, y'all, don't
Speaker 1: know where I'm gett no weed from. And the dude
Speaker 1: was looking at me, and then he was like you
Speaker 1: where you live at? I said, California. He's like, all right,
Speaker 1: I got some weed. I said, what you got? So
Speaker 1: he whispered something to his man. This man went out
Speaker 1: the front door. Took him about five six minutes. He
Speaker 1: came back with a bag and had all type of apes.
Speaker 1: I was like, damn, okay, because I remember having to
Speaker 1: go to Branson to Bye the we you know, and
Speaker 1: I remember he's not around. Yeah, and then we just
Speaker 1: it wasn't all that good.
Speaker 4: You know, they're doing full sessions.
Speaker 3: Like if you go to Central Park there's dudes just
Speaker 3: with fold up tables with just if you go to
Speaker 3: like Bodega's.
Speaker 4: They got shrooms on display. Right, what the is going on?
Speaker 2: It's going down.
Speaker 3: I think we were there the week it got legalized,
Speaker 3: and it was like a flip switched.
Speaker 2: It was crazy instantly it was just nothing to everything,
Speaker 2: just like that.
Speaker 3: And it's like early like Cali legalization days where it's
Speaker 3: kind of the wild wild West still right, you know.
Speaker 4: So yeah, New York's wild right now. Dude, it's it's
Speaker 4: it's pretty crazy.
Speaker 3: Talk to me about uh, you know obviously, man, you
Speaker 3: just dropped a new record called Richard, which is out.
Speaker 3: You got Larry June on there, you got some of
Speaker 3: the younger guys, you know. I mean, I feel like
Speaker 3: the Bay Area is somehow there's so many wins in
Speaker 3: the industry when we look at guys like Russell and
Speaker 3: we look at you know, Larry Junior, even a guy
Speaker 3: like like g Easy who redid the West Coast record.
Speaker 3: But why is it you think that the Bays I
Speaker 3: feel like always kind of the underdog and hip hop
Speaker 3: and doesn't get the credit.
Speaker 2: I don't, man, you know what, I'm being honest with you, kid.
Speaker 1: It's rough because we started a lot of the trends,
Speaker 1: you know what I mean. But the way I look
Speaker 1: at it and the way I look at it is
Speaker 1: different than the way a lot of the young artists
Speaker 1: look at it because they always what the normal chatter is,
Speaker 1: people steal are shit, we don't get no run with it.
Speaker 1: But the way I look at it is you know,
Speaker 1: le Or and Russell taught me how music works and
Speaker 1: basically gave me an.
Speaker 2: Example of.
Speaker 1: Record companies are like helicopters, and they fly over markets
Speaker 1: and they try to see how many people are in
Speaker 1: the market. So when they flew over the Bay Area
Speaker 1: at the time, it was probably about a sixty thousand
Speaker 1: unit market between Oakland, San Francisco, San Jose. You could
Speaker 1: move about sixty thousand units there. So they pick up
Speaker 1: artist up from there, sign him to the label, put
Speaker 1: him with other artists that are hot, so people in
Speaker 1: his region see him and then they come support. So
Speaker 1: that's how the labels suck that sixty thousand you know,
Speaker 1: get those sales. But what's crazy is, guys, from where
Speaker 1: I'm from can put a record out with a sound
Speaker 1: and it'll only go so far, and then somebody else
Speaker 1: will take that same sound and it'll just take off.
Speaker 1: I don't know what causes that to me, and I
Speaker 1: could be wrong. To me, if your shit is dope,
Speaker 1: it usually breaks through and it don't take long. Usually
Speaker 1: when it's something is hot, you see Mazi that you
Speaker 1: put that first blooded out, pay out right the right
Speaker 1: off the rip.
Speaker 4: I mean, shot, you got a gold record here?
Speaker 2: Yeah, come on, shout out Mazi. Uhh. To me, that's
Speaker 2: how it works.
Speaker 1: But then I see, to me, I feel like some
Speaker 1: of our artists it's not that they don't know what
Speaker 1: to do, but they don't know what not to do
Speaker 1: as much. And sometimes when you get to see too
Speaker 1: much of a situation, then you'll be like, damn, well
Speaker 1: if it was that, why would dude do this? You know,
Speaker 1: it's just like social media. I'll see posts with some
Speaker 1: of the guys and you'd be like, that's dope, and
Speaker 1: then you'll keep scrolling, you be like, damn, why the
Speaker 1: fuck would he post this? Like so, to me, less
Speaker 1: is more you give them if you let them see
Speaker 1: the right shit, I think you got action.
Speaker 2: But What happened with us is we never really had.
Speaker 1: Production like LA had production, like New York had production
Speaker 1: in the early age. Like DJ Durrell he produced our
Speaker 1: four one five record, he had some heat. But like
Speaker 1: now we got the groups like the Mechanics, like Dudes
Speaker 1: who got beats. But before I think the Bay Area
Speaker 1: got slapped see.
Speaker 2: But pre Pilo, pre the Mechanics. I don't think our
Speaker 2: production was.
Speaker 1: Accepted by the rest of the world because it was
Speaker 1: basically just baselines, you know. I mean, we was just
Speaker 1: rocking over baselines because we come up on the too
Speaker 1: short defunct.
Speaker 2: That's like what we run with.
Speaker 1: But around the world they want more than that. They
Speaker 1: need you to come with something that they can get with.
Speaker 1: And I think LA produces a more national sound as
Speaker 1: opposed to our shit is it's bay Area laden because
Speaker 1: it's built for the streets of Oakland. Is built for
Speaker 1: the trunk or the cougar, It's built for the trunk
Speaker 1: of the Mustang. A lot of people come and be like, Hey,
Speaker 1: this shit is dope, but people be wanting a little
Speaker 1: bit more musical, not just baslines. I don't know, bru
Speaker 1: It's like it's like the Bay Area. It seems like
Speaker 1: people say we got a curse on because there's a
Speaker 1: lot of talented dudes up there.
Speaker 3: Bro, and like a lot of like I mean, there
Speaker 3: are records being sold out of the Bay. It's just
Speaker 3: like the and you know, I got it. It's crazy
Speaker 3: to think, like the most commercially successful rapper outside of
Speaker 3: like forty and too short to ever come out of
Speaker 3: the Bay.
Speaker 1: It's g easy, exactly. And it's a lot of talent
Speaker 1: in there, a lot of talent in there.
Speaker 2: Yeah.
Speaker 3: G's like showed so much love, took everybody on the
Speaker 3: road with and put everybody on all his albums, you know,
Speaker 3: when he's going crazy.
Speaker 1: And G's doing real well for himself. It's weird, bro,
Speaker 1: because because I think.
Speaker 3: Like I think about the Pack and I'm like, okay,
Speaker 3: the Pack sonically before a little B went did his
Speaker 3: little b shit the Pack? To me, when I think
Speaker 3: of the jerk movement in LA and I think of
Speaker 3: the Mustard shit h the League of Starshit, I think, well, damn,
Speaker 3: like the Pack, we're kind of making it.
Speaker 2: They did that first.
Speaker 4: It was like their bag, you know what I mean,
Speaker 4: Like sonically, you know.
Speaker 1: Yeah, it's weird. I don't know, if I don't know
Speaker 1: if it's our business. You know, we don't do good business.
Speaker 1: I don't know what it is. Because it's been a
Speaker 1: lot of dope ass music that comes from the Bay.
Speaker 1: I don't want to be one of them dudes who
Speaker 1: sit there and be like, yeah, we put it out,
Speaker 1: they take it and run with it.
Speaker 3: I mean sometimes two it's also like getting at it,
Speaker 3: like I feel like I'm friends with a lot of
Speaker 3: artists from the Bay and a lot of people who
Speaker 3: are you know, big deals in the Bay, like behind
Speaker 3: the scenes. I go out there a lot. I feel
Speaker 3: like too a lot of times, like the getting popping
Speaker 3: in the city is it's it's almost like it's not
Speaker 3: necessarily enough. But if if that's what the main objective is,
Speaker 3: and then and then you're changing your life right, cracking regionally,
Speaker 3: I don't know if you have the incentive to be
Speaker 3: like you're gonna go hate Atlanta for like a summer
Speaker 3: when network and now in the studio.
Speaker 2: That's what I'm talking about.
Speaker 3: Istoven, right, Jaethoven's from the Bay. Right, It's like it's
Speaker 3: not Zetoven who's from the Bay?
Speaker 4: Is it Aetoven? What's to do from the.
Speaker 2: Bay that did all the shit of Goujie from the Bay,
Speaker 2: the dude.
Speaker 3: Who fucking produced the four fifteen album for Ghazi. He's
Speaker 3: a fucking that everyone thinks he's from Atlanta.
Speaker 2: That must be saying. It might be I didn't know.
Speaker 4: They might be wrong. I'll tell you right now. Actually
Speaker 4: what's the uh?
Speaker 1: But see like you, that's when I when I mentioned
Speaker 1: the business. That's what I'm talking about. Like, you got
Speaker 1: to move it around. You got to be able to
Speaker 1: get on the plane, go sit in some other places network,
Speaker 1: you know what I mean. And I think for the
Speaker 1: longest Oakland has been like it's a world to us,
Speaker 1: you know what I mean, it's like the Oakland world.
Speaker 1: If you can hit here, if you feel like you
Speaker 1: didn't hit everywhere, but you got to move it around.
Speaker 1: And uh, a lot of the artists, like you said,
Speaker 1: you we make it here and this is it.
Speaker 2: It's like we don't move out. I call it the
Speaker 2: Chitlin circuit.
Speaker 4: Yeah, for sure, that's what I call it.
Speaker 2: I'd be like.
Speaker 1: Vegas Portland, you know, yeah my death so yeah, you
Speaker 1: just be on that on that little ass track, you know,
Speaker 1: but you got from uh.
Speaker 3: Jose No, No, is that the guy who did the
Speaker 3: four fifteen I'm Gazi was fucking with him all broke.
Speaker 4: I don't think it's Aetoven. I think I'm tripping.
Speaker 2: You're talking about uh, you're not talking about what to
Speaker 2: call him? What's that boy name? Not chopped? What is
Speaker 2: that boy? Man? I know you're talking about tip of
Speaker 2: my tongue Istoven.
Speaker 4: I don't know if he's from the Bay, but he
Speaker 4: did spend up there. He's got Bay roots and he
Speaker 4: did that.
Speaker 3: I know, you know, I know, I know. I was
Speaker 3: surprised to hear that it is. I A'm thinking, is
Speaker 3: Atoven Man?
Speaker 1: I was about to say, shit, I need some of
Speaker 1: them to say the zay got knocks too.
Speaker 3: I know you had some Bayarrier roots for sure, because
Speaker 3: he did. He did that whole album with Remember that
Speaker 3: album Ghazi put together that it was four fifteen, right,
Speaker 3: they were calling it, you know whatever. I'm curious, man,
Speaker 3: what are your thoughts on? You know, Oakland as a
Speaker 3: whole has gotten like a national It's kind of like
Speaker 3: the punching bag for like the rest of America to
Speaker 3: be like, this is what happens when they're shitty Democratic
Speaker 3: policies in and out. Burger closes and your car is
Speaker 3: getting bipped, and they gotta close Walgreens and all the
Speaker 3: ship's locked up in the grocery stores.
Speaker 1: Hey, I come, I come from the old Oakland where
Speaker 1: that ship was lovely. It's different now, bro, it's I mean,
Speaker 1: it's just, man, it's different up there.
Speaker 2: It's different. It's just these these youngsters.
Speaker 1: Man, there's just a different breed of a young man
Speaker 1: moving around there.
Speaker 2: Bro. It's wild, but it.
Speaker 1: Was always wild like, but it was wild with some
Speaker 1: fear of your parenting.
Speaker 4: Wild with a with a dash of principle. Yeah right,
Speaker 4: there's a line here.
Speaker 2: Yeah, right, right now.
Speaker 1: These youngsters they don't they don't respect nothing. The ain't
Speaker 1: afraid of nothing.
Speaker 2: Man.
Speaker 1: And then you can feel it outside, like like you say, bipping,
Speaker 1: they breaking windows and taking shit out of cars.
Speaker 4: You could be in the car.
Speaker 2: Yeah.
Speaker 1: I remember I pulled up in front of FAB store
Speaker 1: and walked across the street. Fab say, w you got
Speaker 1: anything in the car. I was like, Noah, I got
Speaker 1: somebody sitting in there. He said, double, They'll go in
Speaker 1: there with the motherfucker's sitting in there. And I'm like, huh,
Speaker 1: I've never been billed, but everybody that I know been
Speaker 1: hit at least four times.
Speaker 3: Yeah, it's crazy because All Star weekend's coming up right,
Speaker 3: Oh my god, it's about to be great people. Oh what,
Speaker 3: there's so many people coming in down that the fucking
Speaker 3: idea where it's about the Cameron tried to tell them
Speaker 3: they gonna get a fucking rental car.
Speaker 4: They're gonna have their shit, and they ain't gonna have
Speaker 4: this shit.
Speaker 2: It's gonna be a lot of glass on the ground.
Speaker 2: I'll tell you that.
Speaker 3: We're gonna fucking see Erdie Johnson on T and tving like, guys,
Speaker 3: I know you see me in a sweatsuit, but my
Speaker 3: suit was just stolen.
Speaker 2: Oh man. They didn't hit news cruise for cameras all
Speaker 2: kind of shit. Oh yeah, yeah, I ain't doing fuck
Speaker 2: around you.
Speaker 4: And then two weeks later hit the mission and get
Speaker 4: stuff very cheap.
Speaker 2: And a lot of that started with.
Speaker 1: Little motherfucker's breaking in a car, catching a dude who
Speaker 1: just came from the airport trying to come by two
Speaker 1: three hundred pounds. Oh yeah, and they hit for four
Speaker 1: hundred thousand, three hundred thousand, And when you tell your
Speaker 1: buddies you just hit for three hundred, now they think
Speaker 1: it's three hundred in every car they look in to hit.
Speaker 4: The numbers game. It's like scratching a lot of the ticket.
Speaker 2: And that ship series up there, Bro, you will get
Speaker 2: your shit bipped.
Speaker 3: Yeah me, my boy, My boy John. You might know
Speaker 3: John Coston. Shout out to John. He he just opens
Speaker 3: his trunk and rolls all his windows down.
Speaker 2: That's what they say you need to do. I'm not
Speaker 2: doing that.
Speaker 3: He's like, yeah, yeah, because he's like, I got a Tesla.
Speaker 3: It's a bitch for me to get my window fixed.
Speaker 3: He's like, so I'd rather them just go through the car,
Speaker 3: see nothing's in here, and then like, don't break my
Speaker 3: window so I don't have to like go through a
Speaker 3: two week process of getting my window fixed.
Speaker 1: When that ship first started, it was a dude on Instagram.
Speaker 2: I don't know where he's from, but.
Speaker 1: He he pulled up, got out, rolled his windows down,
Speaker 1: opened the trunk, the hood, all four of the doors.
Speaker 1: Then he started walking towards the store. He came back,
Speaker 1: opened the glove box and he was looking at the car.
Speaker 1: He's like, I should be straight, and he walked. I'm like,
Speaker 1: see for me. If I'm gonna leave my car open,
Speaker 1: I feel like somebody can go steal it, you know
Speaker 1: what I mean, even if it ain't shit in there.
Speaker 1: But you can drive past places in Oakland and see
Speaker 1: all the cars parked with the windows down, like, come on, yeah,
Speaker 1: ain't nothing in here.
Speaker 4: I gotta take my charger with me.
Speaker 2: Hey, they done bipped moving cars. You don't seen it?
Speaker 3: Like that car that I think just left the airport
Speaker 3: and they had all their luggage in the back, and
Speaker 3: I think there was like a fork.
Speaker 4: On the freeway.
Speaker 2: Try to get onto the bridge right, yes.
Speaker 4: And then they hit them and then hit the other way.
Speaker 1: And then let me tell you something I saw my
Speaker 1: first live bipping. I was at a a grow, a
Speaker 1: place where they sell grow equipment.
Speaker 2: I was talking to one of my homeboys when the
Speaker 2: parking lot and this truck pulls in and parks. I
Speaker 2: ain't even paying attention to the truck.
Speaker 1: Only reason I know about the truck now is because
Speaker 1: I saw the move in comes this little Toyota zooms up.
Speaker 1: I mean, call the motherfucker stopped. Like equivalent to where
Speaker 1: that computer is? We standing here talking, One dude jump
Speaker 1: out by break the back window of this tie hall
Speaker 1: jumps in there. I mean to where his waist all.
Speaker 1: You see his feet in the air. His homie stealing
Speaker 1: the car with the heat comes up out of there
Speaker 1: with two big ass bags. Throw them on the ground,
Speaker 1: jump in there, grab some more. Won't open his boy
Speaker 1: popped the trunk.
Speaker 2: Dude.
Speaker 1: They was in and out in seconds. So the dude
Speaker 1: I'm talking to, he owns this place to sell the
Speaker 1: grow equipment. He said, damn, they just hit Dude. They
Speaker 1: must have followed him coming from his grow. I said
Speaker 1: he had weed there. He said, yeah, them bags was
Speaker 1: full of weed. I was like, damn, that's crazy. They
Speaker 1: zoom out the parking lot. Now the way the parking
Speaker 1: lot is set up, you come in from here. This
Speaker 1: car sparked here, so they zoom in. Bubb of them
Speaker 1: hit him and go this way out and around. So
Speaker 1: the parking lot it's a big square. keV were sitting
Speaker 1: there talking. This motherfucker's come back, zoom right back up.
Speaker 2: There, stop again, get more.
Speaker 1: No, I think his gun when he went into the window,
Speaker 1: fell out, fell out into the car, came back, dived
Speaker 1: back in the window again, went opened the doors and
Speaker 1: found the pistol, got up, got back in the car
Speaker 1: and left. I said, boy, this shit crazy, but the
Speaker 1: cold thing about it brave. It was in and out, dude,
Speaker 1: it seemed like twelve to fifteen seconds.
Speaker 4: Well, the tools that they used to break the window,
Speaker 4: I know sometimes.
Speaker 3: They'll use like spark plugs, right, but they sell these
Speaker 3: little like uh yeah, they got a little button. Now
Speaker 3: you just and it just it just it's it's it's
Speaker 3: some Batman shit for real. Honestly, it's some real Batman shit.
Speaker 3: It's like the Bippers are modern day Batman.
Speaker 1: Well now they're taking Now they're taking your cars like
Speaker 1: hellcats and you can't you can't keep.
Speaker 4: A hell cat because it just gets stripped down.
Speaker 1: No, man, they coming to get that motherfucker. I don't
Speaker 1: care where it's at. Oh no, they come with this
Speaker 1: satellite dish looking thing. One dude that's holding the thing.
Speaker 4: Oh yeah, yeah, that's by your house.
Speaker 2: Yeah, because the door, and the other dude's on the door.
Speaker 2: You hear he crawling there out that motherfuckers start up
Speaker 2: and they go yeah no.
Speaker 3: So what they say is they that there's these metal containers.
Speaker 3: If you're worried about that, there's like these metal containers
Speaker 3: that you're supposed to keep your key in in your
Speaker 3: house because if someone pulls up that little thing, it's
Speaker 3: supposed to kind of magnify whatever signal your key gets off.
Speaker 3: If your key's in the house. A lot of people
Speaker 3: when they come in, they put them by the door, right,
Speaker 3: So there's these that's the thing. There's now they sell
Speaker 3: these metal boxes that you put your key in, put
Speaker 3: your keys in, and but you know that sh it's crazy.
Speaker 2: They sell all these priuses too. You need to get
Speaker 2: a fucking prius because.
Speaker 4: Nobody wants the prius and it's good on gas.
Speaker 1: But they'll take your Calidi converter off that motherfucker got
Speaker 1: right now. Stealing is just it's at an all time high, bro,
Speaker 1: Like you can't have shiit no more, Like they'll hunt
Speaker 1: you down.
Speaker 3: I think what happened in LA was like during the pandemic,
Speaker 3: the influction or the influx of money that came in
Speaker 3: because of like all the PPP and the DD.
Speaker 4: Shit was crazy.
Speaker 1: That's what happened banks And when that ship, when once
Speaker 1: it was gone, they went it's like, well, fuck, I'm
Speaker 1: used to this shit.
Speaker 2: It was in Oakland too, everybody was rich.
Speaker 4: I like nineteen forty two there was.
Speaker 1: A segment and it's funny you say that there was
Speaker 1: a segment and a time in Oakland where it was
Speaker 1: so many nineteen forty two bottles. Okay, so you know
Speaker 1: that how they do the memorials when somebody get killed
Speaker 1: and you might see a couple of Hennessy bottles, and
Speaker 1: it got to where it was all class a alzou
Speaker 1: all forty two bottles. You just look down and you're like, Dan,
Speaker 1: that's twenty thousand dollars worth of liquor right there.
Speaker 4: Like, yeah, the pandemic made tequila crack boy.
Speaker 1: Like and everybody was getting that money. Then it was gone.
Speaker 1: And once it was gone, that's when it started happened.
Speaker 1: Motherfuckers just starting licking shit.
Speaker 3: Yeah, I think I think find like me and a
Speaker 3: men were talking because we're like, there was like a
Speaker 3: little period of time where like the nightlife in the
Speaker 3: Bay was a little fucking dried up, and he said
Speaker 3: it's starting to come back. I mean, I feel like
Speaker 3: it's always kind of been right in Oakland.
Speaker 1: Well, you know what our problem is, what our night
Speaker 1: life is. We used to have Hello spots, No, it
Speaker 1: used to be crazy. Now it's only a few spots.
Speaker 1: But the violence and the windows being broken people just
Speaker 1: like I don't want to go out, you know what
Speaker 1: I mean?
Speaker 4: Yeah, when I go out, I mean when I go
Speaker 4: to the Bay. Dude, I'm in a fucking uber there
Speaker 4: you go. Yeah, that's it.
Speaker 2: Uber.
Speaker 1: You got an uber because shit, when when you leave
Speaker 1: your car somewhere, nine times out of ten, you're gonna
Speaker 1: come back when your window's gonna be gone. It's slowed
Speaker 1: down a bit though, Like I was asking some of
Speaker 1: my people who be really outside fucking with it, and
Speaker 1: they's like, it's not as bad as it was. But
Speaker 1: right and like you said, right when that pandemic money
Speaker 1: dried up.
Speaker 2: The two right after that, this year was crazy.
Speaker 4: It was crazy. You are you are you paying Obviously.
Speaker 3: You've always had a relationship with guys from sack Shot
Speaker 3: to see Boing those guys, But are you paid attention
Speaker 3: to what's.
Speaker 4: Going on in Stockton?
Speaker 3: Like Stockton's got a lot of motion, but it's also
Speaker 3: like seemingly the most violent place in California and everyone's
Speaker 3: getting arrested or killed out there.
Speaker 1: Like so Stockton is an overdraft city, just like Antioch.
Speaker 1: I got a place in Antioch. They built all these
Speaker 1: new cities and these new homes and in effort to
Speaker 1: get people to move out of the Oaklands. The San Francisco's, Yeah,
Speaker 1: because they want those cities back, because they got ports,
Speaker 1: they got all these nice.
Speaker 4: Houses, and all the tech money came, all the.
Speaker 2: Shit came in.
Speaker 1: So as far as the violence that's going on in Stockton,
Speaker 1: I'm not up on that, but they do have a
Speaker 1: bunch of little hot artists. This moving Stockton got some
Speaker 1: motion right now. Yeah, I'm in a young kid named
Speaker 1: Haiti Baby. Yes, Haiti is killing it. It's a couple
Speaker 1: other Stockton. Stockton on fire right now. As far as
Speaker 1: the young rapt just like they don't fire.
Speaker 3: Just stop beefing. Yeah, you know, like Haiti Baby, he's
Speaker 3: a sharp dude.
Speaker 4: He got out, even made the run in La. You're
Speaker 4: working with j Z now.
Speaker 3: He had a viral freestyle on our show that Rihanna reposted.
Speaker 4: Did you ever see his freestyle.
Speaker 3: He had or he was like hi, hi, Hi, No,
Speaker 3: but oh my god, it was it was insane.
Speaker 1: It was like everywhere he's been moving, bro. I was
Speaker 1: actually I'm doing some shows with Haiti. They say he
Speaker 1: was in New York right now doing a great guy
Speaker 1: went to do.
Speaker 4: Uh also makes me feel fat every time the radar.
Speaker 1: Yes, yeah, yeah, you know what, He's got a different
Speaker 1: kind of energy and he kind of reminds me of.
Speaker 2: The pock Ship, you know, because he in shape.
Speaker 4: I see that.
Speaker 1: We get to pulling his shirt off type ship, you know.
Speaker 1: And and and chicks love at his shows. Be loaded
Speaker 1: with bitches, you know what I mean. But yeah, Stockton,
Speaker 1: they got a movement going right now. For sure they
Speaker 1: got they got a movement. It's like five or six
Speaker 1: little artists coming up out of stock and that's kicking
Speaker 1: up some dust right now.
Speaker 4: Talk to me about the Death Jam days, because at
Speaker 4: that time it's really you. I don't know if Joe
Speaker 4: Felon he was on Death.
Speaker 1: Jamp yet when from the West, when I got to Warren,
Speaker 1: me and jail right, what was for you?
Speaker 4: Like? Obviously you also run some big soundtracks. Show on
Speaker 4: the Naughty Professor soundtrack, I want to say soul food.
Speaker 1: Oh no, we did Nutty Professor. We did uh how
Speaker 1: to be a Player?
Speaker 4: How to be a Player. I just saw Bill Bella,
Speaker 4: he came a pizza shop shot.
Speaker 1: Yeah, me and Me and Quick and Rick James did
Speaker 1: a song on I Believe how to.
Speaker 2: Be a Player. Rick James, Rick, the real Rick James.
Speaker 2: Now let me tell you about that.
Speaker 4: Did you guys meet him?
Speaker 1: Yeah, we came to the studio Quick had him, had
Speaker 1: him at the studio. Rick was there and the boy
Speaker 1: Danny who play on the horn and them niggas was
Speaker 1: in there barefoot. Now this is the second time I
Speaker 1: seen this barefoot ship with these ogs. George Clinton stopped
Speaker 1: by a studio that I recorded called the Grill in Emoryville,
Speaker 1: which is in Oakland similar to Oakland's closer. We call
Speaker 1: it em Oakland, but it's really Emoryville, and Clinton was
Speaker 1: in there. They was in there singing barefoot, and we like,
Speaker 1: what talk about this barefoot ship? So when I went
Speaker 1: and did the ship with Quick, we a quick studio
Speaker 1: and Rick is there. Now you you got to know
Speaker 1: we in here with the super freak Rick James. This
Speaker 1: shit is crazy, right because I grew up my parents
Speaker 1: and them listening to this shit. So Rick and his
Speaker 1: man on the horn, Danny, you know when he say
Speaker 1: blow Danny and on the sacks, these dudes is barefoot.
Speaker 2: So I asked Rick, I said, man, what's the barfoot shit?
Speaker 2: I said, because I seen.
Speaker 1: George do the bearfoot of shit, and he said, oh,
Speaker 1: you didn't know the funk is in the floor. I said, well,
Speaker 1: he said, the funk comes from the floor and comes up.
Speaker 1: He said, but if you got on them shoes with
Speaker 1: the rubber soles, it comes up and it goes right
Speaker 1: back down. So the next time I saw George at
Speaker 1: the grill, I just ran it by him. I said, Man,
Speaker 1: what's the barefoot shit? He said, Well, that's the only
Speaker 1: way you're gonna get the funk, he said, because the
Speaker 1: funk comes up from the floor. He said, So when
Speaker 1: you barefoot, as the funk comes up, it comes up
Speaker 1: through you, he says. That's why we did all our
Speaker 1: shows barefoot back in the day, he said. And you know,
Speaker 1: you see it's wearing them platform boots and shit.
Speaker 2: He said. But when we was recording the records, we
Speaker 2: was recording the shit barefoot.
Speaker 1: Damn, they said, because the funk is in the floor.
Speaker 1: And then I learned not to cut you off. I
Speaker 1: learned later on that's why they put rubber on the
Speaker 1: bottom of shoes so we don't catch the herb's vibration,
Speaker 1: because once it comes up electricity. Rubber is the only
Speaker 1: thing that rebels it. So I think it's some truth
Speaker 1: to that.
Speaker 4: Quite possibly was Rick like all that. You know, sometimes
Speaker 4: sometimes you meet somebody who you grow up loving.
Speaker 2: And then he was cool as a motherfucker. The thing
Speaker 2: was he.
Speaker 1: Quick, He was he was fucking with me, but he's
Speaker 1: really fucking with Quick, you know what I mean, Quick Quick? Yeah,
Speaker 1: And I was, you know, they featured me on the record,
Speaker 1: you know, definitely kind of just put me in that space.
Speaker 1: But once I laid the verse and ship and I
Speaker 1: got to holler at him, it's just just a.
Speaker 2: Player, bro.
Speaker 1: He went in there and sung that it was a
Speaker 1: remake of one of his old songs, hard to Get,
Speaker 1: And I mean, dudes sound exactly like the old record.
Speaker 1: Just went in there and just start cooking, bro. Like
Speaker 1: that's one thing about all them old artists, Dude, the
Speaker 1: motherfuckers was special with that ship. And I remember talking
Speaker 1: to Quick me and Quick sitting back watching him cook.
Speaker 1: We were like this nigga right here, the truth and
Speaker 1: Quick on the beat and ricking.
Speaker 2: Hear it and his man on the horn.
Speaker 1: So that was that was the start of my When
Speaker 1: I got to death Jam, like I said, it was
Speaker 1: a ben war with with other labels, but I was
Speaker 1: like I could go fuck with Russell Simmons, Like I
Speaker 1: got to this is LLL cool J.
Speaker 4: This is that.
Speaker 1: So that's why I went to death Jam. Uh Tina,
Speaker 1: shout out Tina Davis. She's the one who plugged me
Speaker 1: with the deal.
Speaker 4: She's in the bay now shot.
Speaker 2: She out there working with Gazi. Yeah.
Speaker 1: Yeah, So Tina plugged me with the deal. And then
Speaker 1: when I got to death Jam, I got to see
Speaker 1: music on just on a bigger level, you know what
Speaker 1: I mean.
Speaker 2: So I got plugged on some some soundtracks. Uh.
Speaker 1: My manager at the time, rest in Peace, Dominum Toome,
Speaker 1: he was putting me, put me on New York undercover.
Speaker 2: It was just like a lot of ship that was
Speaker 2: happening fast.
Speaker 4: For a guy Leoren, Like is he as advertised or shark.
Speaker 1: Leord the truth? You know a lot of people say
Speaker 1: weird shit about Leor. I don't have nothing. I don't
Speaker 1: have nothing bad I can say about nobody at Deaf Jam,
Speaker 1: and I met them all, Julie Greenwall, Tina Davis, Leor Cohen,
Speaker 1: Kevin Lyles, Michael Kaiser, all of them. Dude, just serious
Speaker 1: about this music business. But Leor was the ring leader
Speaker 1: of that shit and he just pushed a line. I
Speaker 1: remember one time we went to I wanted to buy
Speaker 1: some weed. I was in New York. They had an
Speaker 1: apartment for me out there. I was living in Jersey City.
Speaker 1: So Leo is like, let's let's go out and fuck
Speaker 1: around a little bit.
Speaker 2: So we fuck around.
Speaker 1: We jump in the black truck and he takes me
Speaker 1: down to one hundred and forty fifth down there in
Speaker 1: Les and he's like, you can get your weed right there.
Speaker 1: That's Brentson going there and get you some weed. I said,
Speaker 1: all right, I said, you coming in. He said no,
Speaker 1: I'm I'm gonna bounce. I'll just leave the car here
Speaker 1: with you. And I said you're gonna bounce? He said, yeah,
Speaker 1: I'm good wherever I go. And he just jumps out
Speaker 1: of a car at fucking two in the morning, dude,
Speaker 1: and just starts walking up the street. And I'm like,
Speaker 1: the fuck Like, I mean, Leor was the first person
Speaker 1: I saw. He asked me one day. I think we
Speaker 1: were in la He said, rich, you need money? I
Speaker 1: said yeah. He said, come on, let's go to the
Speaker 1: to the bank machine. So we go to the tailor.
Speaker 1: He said how much you need? I said, shit, I
Speaker 1: don't know.
Speaker 2: Now.
Speaker 1: I thought tailors only give you three hundred dollars. I said,
Speaker 1: this motherfucker pull about nine thousand dollars out of a
Speaker 1: tailor machine at ATM, out of an ATM bro And
Speaker 1: I had never seen no shit like that.
Speaker 4: Because you, I mean, I think you set your limit.
Speaker 1: But yeah, yeah, I was like, what the fuck is
Speaker 1: going on? But Leor he is definitely a shark. But
Speaker 1: the boy, I mean, he gets it done. He gets
Speaker 1: it done. Don't the funniest thing that I've ever heard
Speaker 1: him do. He put me on the spot.
Speaker 2: One time.
Speaker 1: They had a meeting and a PolyGram meeting in San
Speaker 1: Francisco at some big hotel and he was like, Rich,
Speaker 1: I'm in town, Come fuck with me. I said, all right,
Speaker 1: So I pulled up on her. He said, I got
Speaker 1: this board meeting to go to. Then we can hang out.
Speaker 1: He said, just roll with me. So we get to
Speaker 1: the board meeting and he goes up there and he
Speaker 1: gets on stage and he's telling PolyGram, you know, about
Speaker 1: what they did with last year's money and what's gonna
Speaker 1: happen with the next budgets, and then he just breaks
Speaker 1: out and he's like, you know, we've never signed anybody
Speaker 1: from the Bay Area, you know, and it's a lot
Speaker 1: of talent here.
Speaker 2: But I think we found our jewel. And he's here
Speaker 2: in the building. Richie.
Speaker 1: Rich come up here and then walked me up on stage.
Speaker 1: He said he can talk a lot better than I can,
Speaker 1: and he.
Speaker 2: Walked off stage. Dude, I'm sitting on the stage with
Speaker 2: these three hundred people, and I'll just start popping it,
Speaker 2: you know, just start.
Speaker 4: You did that no idea that it was gonna happen.
Speaker 1: No, he don't give you no lead up. When he
Speaker 1: was finished, he's like, you're my fucking man. That's why
Speaker 1: I love you. Like a fucking chameleon, Richie. I can
Speaker 1: just set you down anywhere and you adapt. But he
Speaker 1: was he was a he was a dog when it
Speaker 1: comes to the business. I used to see him on
Speaker 1: two phones. Dude, he'd be on this phone. Look, he'd
Speaker 1: be like, yeah, no, we're gonna get it done. Hold
Speaker 1: on one second, No, no, no, tell him to get
Speaker 1: it Okay, give me two seconds.
Speaker 2: I told her I need it done. I want to
Speaker 2: fuck it done. Hold on, yes, no, we're gonna get
Speaker 2: I mean, dude, I was like, this dude's a fucking
Speaker 2: maniac now popping from wild to calm. And then he's like,
Speaker 2: sorry about that, Richie, where were we? I'm like this,
Speaker 2: do this?
Speaker 3: Yeah, you know he always gets a lot of help
Speaker 3: for making the three sixty deal thing. But I saw
Speaker 3: the way he explained it, and for a lot of
Speaker 3: artists how he explained it made sense because he's like, look,
Speaker 3: if you and I start a restaurant together and I
Speaker 3: invest all the money. Let's say you're the chef, and
Speaker 3: then the restaurant it goes crazy, and then you decide
Speaker 3: to bottle up the sauce from the restaurant and sell
Speaker 3: it at Walmart. It's the restaurant sauce. Put the money up.
Speaker 3: You brought the food to the table, but I put
Speaker 3: the money up. Shouldn't I get a cut of the
Speaker 3: sauce is getting sold a Walmart?
Speaker 2: You better know?
Speaker 4: So it's like and.
Speaker 3: I think you know, But then you see people who
Speaker 3: don't need that or aren't. That's where it's all about leverage,
Speaker 3: right situations. It's like you're like, if you're the Russell,
Speaker 3: you could tell label go fuck yourself exactly because you're like, yo,
Speaker 3: I'm making more money than you can offer me. Fuck
Speaker 3: your advance until and he's not you know, the Russell's
Speaker 3: not against signing a major deal.
Speaker 4: He said that.
Speaker 3: He's like, Yo, the right deal comes along, sure, but
Speaker 3: for now, like funk Off, I'm not getting taken it, you.
Speaker 2: Know what I mean.
Speaker 1: Like he told me, The Russell was like, it ain't
Speaker 1: even so much about the money for me rich as
Speaker 1: much as it is if I make a hot record
Speaker 1: tonight and I want to put it out tonight, I
Speaker 1: want to freedom, he said. I don't want to ever
Speaker 1: lose that, he said. And that's kind of what fucks
Speaker 1: it up for me with you.
Speaker 4: Know, you're fully independent right now. Yeah, what's your distro through?
Speaker 1: I'm through the Empire. I'm with Ghanzi since he was
Speaker 1: in Grooves. Yes, I'm grandfathered in back before it was Empire, back.
Speaker 3: When well, I mean, were you Did you ever have
Speaker 3: any interactions with the guy? Brian Sampson.
Speaker 2: Brian Sampson, He did distribution, He.
Speaker 3: Was the radio guy for Empire when it started, and
Speaker 3: he used to work Gazis Records at in Grews.
Speaker 1: Real real Yeah, no, No, I ain't had no interest
Speaker 1: with him. You know, we started off with Walter at
Speaker 1: City Hall. That was our independent man. And that's back
Speaker 1: when forty and then.
Speaker 4: Was moving that that would push the records and all that.
Speaker 2: No, no, city Hall would.
Speaker 1: So basically what we would do is we'd record the
Speaker 1: records and Walter would do pre orders. He'd be like,
Speaker 1: I need twenty thousand of that, and you bring him
Speaker 1: the record and.
Speaker 2: He cast you. Oh that's fine.
Speaker 1: So that's how you we walk out of Walkers Walters
Speaker 1: with a check for seventy bucks, you know, and it
Speaker 1: was it was good. Now what he was making off
Speaker 1: that was probably more than that, but shit, that's how
Speaker 1: the independent game really came up. Before I got with Empire,
Speaker 1: we used to fuck with City Hall.
Speaker 3: Like you're gonna cast you out for a project, this
Speaker 3: is what you're gonna make off it?
Speaker 2: Well, yam, and then it's he wasn't He wasn't even
Speaker 2: mind the project.
Speaker 1: He'll just tell you we're gonna press up to press
Speaker 1: up twenty thousands, press up ten thousand units of it
Speaker 1: and bring.
Speaker 2: It to me. And I'm a bum from you for
Speaker 2: seven dollars apiece.
Speaker 4: Oh that's fire. Yeah, So you come.
Speaker 1: Up here with ten thousand of them at seven apiece,
Speaker 1: that's seventy And he writes your check for seventy and
Speaker 1: he distributed them and sell them and he called you
Speaker 1: back and be like, I need twenty more.
Speaker 2: Yeah, And that's how it was rolling.
Speaker 4: What year did you end up believing Death Jam?
Speaker 1: I was only there for a year. I was in
Speaker 1: and out like the Burger Joint. So I'm gonna tell
Speaker 1: you what happened.
Speaker 4: Because your Season Veteran was on.
Speaker 2: Rush right, yeah? Yeah?
Speaker 4: So was that still like yeah.
Speaker 2: That was still now Season Veteran was on Death Jam, but.
Speaker 1: It was it was all Rush associated labels. That was
Speaker 1: like the father the parent company. I got to Deaf
Speaker 1: JM in ninety six, recorded my first record, Seasoned Veteran
Speaker 1: dropped it, started recording the follow up.
Speaker 2: Which I named The Game.
Speaker 1: And then that's when the merger shit started popping off,
Speaker 1: when poly Graham and all that. So Leo and Russell
Speaker 1: came and sat me down and said, hey, which were
Speaker 1: about to sell the company, and your sophomore record is
Speaker 1: about to come out, you know, and it's up to
Speaker 1: you if you want to stay here. But we don't
Speaker 1: know who's gonna be running the company, they said. And
Speaker 1: the fact that you know we met you and as
Speaker 1: a hustler. You know, we got a this is the proposal,
Speaker 1: the record that we just recorded for you. You can take
Speaker 1: the record, do what you want with it, and we'll
Speaker 1: give you X amount of dollars cash.
Speaker 2: And they said you can leave. They said, but if
Speaker 2: you want to stay, you could stay too.
Speaker 1: They said, the only reason we're telling you this is
Speaker 1: we don't know who's gonna be running and it gets
Speaker 1: shelved or some shit like that. So my manager at
Speaker 1: the time, do muhim too may He was like, shit,
Speaker 1: let's take the money and the record. We didn't get
Speaker 1: another deal, so that's what we did. Well, what ended
Speaker 1: up happening is whoever was buying the thing, it was
Speaker 1: a seagram in Sons deal Edgar Brofman's name was in
Speaker 1: the mix somewhere, so they had something to do with Seagrams.
Speaker 1: And apparently he proposition Leor and said, I want to
Speaker 1: buy the label, but I want you to run it,
Speaker 1: but you need to fire all the people. I'm gonna
Speaker 1: bring my own people in, but you can run it.
Speaker 1: And Leor was like, no, I'm not doing that. He
Speaker 1: was like, these are the people that made me. We group,
Speaker 1: we made this thing together. So if they go I go,
Speaker 1: so they said he was like, all right, fuck it,
Speaker 1: y'all can stay. So if I had known that, I
Speaker 1: would have stayed, yeah.
Speaker 3: Because then I would have it was kind of like
Speaker 3: the New Golden exactly, Yeah, jay Z exactly.
Speaker 1: And then I would have, you know, because my first
Speaker 1: record did well, and then I was a West Coast
Speaker 1: artist and they didn't really know how to market West
Speaker 1: Coast music, but they were trying to figure it out.
Speaker 1: So I think my record is like three hundred and
Speaker 1: sixty thousand or some shit before a first before sophomore
Speaker 1: album on the West Coast nigga that was decent numbers,
Speaker 1: and they was like, well, the next one will definitely
Speaker 1: go goal.
Speaker 2: So I would have stayed if I knew they were
Speaker 2: going to be in control. But I didn't.
Speaker 1: But then when I look at it in hindsight now
Speaker 1: and see all the fun toy that happened in the industry,
Speaker 1: I think me leaving was the best thing that could
Speaker 1: have happened because when you put.
Speaker 3: Out I remember, the game was all over every magazine,
Speaker 3: Like I don't know what y'all's magazine budget was, but
Speaker 3: I used to buy every source and every double XL right,
Speaker 3: and I feel like there's like album covers. I remember
Speaker 3: mentally in my head because I would just see the ad.
Speaker 1: Right, I was sitting by that bends with the brim wrong. Yeah, yeah,
Speaker 1: And that was a dope record.
Speaker 4: H So was that was that you ended up putting
Speaker 4: that out?
Speaker 2: Put it out independently, and so it was independently And.
Speaker 1: Back then I used to just drop the records, set
Speaker 1: them on the ground and walk away.
Speaker 4: How much would y'all spend on magazine ads?
Speaker 3: I always wondered that as a kid, like when Double
Speaker 3: XL source spread, you know, like.
Speaker 1: Yeah, we used to get them their ads for dirt
Speaker 1: cheap bro bus stops. Back then it was bus benches
Speaker 1: and source ads, and and that's how you were selling records.
Speaker 2: You know.
Speaker 1: I wasn't a I wasn't a win wizard at it,
Speaker 1: like forty in them forty and them was wizards at
Speaker 1: the independent game. Him and his uncle Saint Charles. They
Speaker 1: knew how to market and move that shit. For me,
Speaker 1: it was like after leaving Death Jam, it was almost
Speaker 1: like my plane just was slowly glide because it was
Speaker 1: was it like.
Speaker 4: A four year break, five year break before the album
Speaker 4: came out.
Speaker 1: Yeah, it was a minute. It was a minute, and
Speaker 1: then I just kind of dropped it. I didn't promote
Speaker 1: it much, you know what I mean, because I was
Speaker 1: used to what Walter was doing. He was just buying
Speaker 1: our shit, cashing it out, so I didn't have to
Speaker 1: promote the records. And it's crazy because I remember lee
Speaker 1: Or he was letting me know, like this shit is payola,
Speaker 1: like you gotta you have to breath, you gotta grease
Speaker 1: the wheels to make it work. Like he showed me
Speaker 1: how they had placement in stores, like you go into stores,
Speaker 1: everything up front.
Speaker 2: We owned those two ships.
Speaker 4: Yeah, that was the old school game, right you had
Speaker 4: to pay for store places.
Speaker 1: Yeah, those these top shelves, the ones by the register,
Speaker 1: we got. That's us and you ain't gonna see nothing there.
Speaker 4: But are they used to take like money to rate
Speaker 4: your album and the source?
Speaker 1: I believe so I'm never paid source, but I believe
Speaker 1: all of that shit was like that, because I remember
Speaker 1: I spoke on this in my last interview. They had
Speaker 1: the music box where people used to call them Request
Speaker 1: and less Ryan. When number one on the box and
Speaker 1: I called Leors like I told you it was gonna
Speaker 1: go number one, he was like yeah, I bought the
Speaker 1: spot and You're like.
Speaker 2: I was deflated. Bro. I was deflated.
Speaker 1: Bro.
Speaker 2: I was like, you know what, I'm going back to
Speaker 2: the street. I'll said, this shit right here is too much.
Speaker 3: What would you say because before this project, the last
Speaker 3: thing you drop was the grow Room.
Speaker 2: Right, which five years ago, twenty twenty.
Speaker 3: Is there been anything that has just kind of letting
Speaker 3: the fire under you again to dive back in and
Speaker 3: put some new music out.
Speaker 1: What my biggest thing was, keV was I had always
Speaker 1: been making music, right, and always making this kind of
Speaker 1: music that I make, but the music that was out
Speaker 1: and that was selling was different, you know, And I
Speaker 1: didn't think throwing my project into the market while all
Speaker 1: that other shit was moving was gonna be a good idea.
Speaker 1: So I was kind of hesitant. I was like, ah,
Speaker 1: Hele was like, man, put that shit out, put that
Speaker 1: shit out. But I was like, uh, because even this record,
Speaker 1: after the grow Room, I should I had a record
Speaker 1: ready to follow right up.
Speaker 2: But back you know, little Baby was killing it. Uh.
Speaker 2: You know, it was just a lot of shit out
Speaker 2: that was still from that other kind of.
Speaker 4: Where you're like, yeah, this is where do I fit
Speaker 4: in here?
Speaker 3: Here?
Speaker 1: Like I was like, don't know about the way the
Speaker 1: shit I'm talking. It's cool, but where do I fit
Speaker 1: in with what's happening? So I kind of was stand
Speaker 1: office and then I said, fuck it. I put the
Speaker 1: record out and now the record is getting so much
Speaker 1: good feedback. But I did a call with the Nerve DJs,
Speaker 1: a zoom call, and a lot of DJs was chiming
Speaker 1: in from around the world, and it's one DJ said
Speaker 1: some real shit. He said, Bro, you dropped on Death
Speaker 1: d M in ninety six. He said, it's two five.
Speaker 1: We're approaching the thirty year cycle. He said, music is
Speaker 1: right back to where it was when you first came out.
Speaker 1: He said, you never switched up. You stayed the same.
Speaker 1: He said, a lot of people jumped and tried to
Speaker 1: chase the trends and all the shit. He said, you
Speaker 1: didn't participate in the high fee movement.
Speaker 2: He said. I remember the.
Speaker 1: Specifically, he said, because I follow you, And I was like, damn,
Speaker 1: rich An, He's not putting out no music with this.
Speaker 1: He said, So what has happened?
Speaker 2: Rinches?
Speaker 1: You stayed the same and the shit spent all the
Speaker 1: way back around. He said, Now it's right back where
Speaker 1: they ready for the kind of shit that you make.
Speaker 1: And I didn't even really trip off that that it's
Speaker 1: been that long, you know what I mean. But it
Speaker 1: seems like right now you remember how much music was dropping,
Speaker 1: or it's not a lot of people dropping.
Speaker 2: Nas was one of the first dudes to start fucking.
Speaker 1: With the hit boy and then he was like, hey,
Speaker 1: if you old school and you got music, put that
Speaker 1: shit out, put that shit out.
Speaker 2: Yeah.
Speaker 3: I had recently, I talked with ice Cube and Exhibit
Speaker 3: on the pod recently and I thanked ice Cube because
Speaker 3: I was like, hey, dude, thank you for putting out
Speaker 3: like an ice Cube album and like ice Cube trying
Speaker 3: to fit in right and Exhibit his new album comes
Speaker 3: out next month. But I had the pleasure listening to
Speaker 3: it and I was like, bro, thank you. This is
Speaker 3: an Exhibit album. This is not like you don't sound washed,
Speaker 3: try trying to hang with the kids. Like, at the
Speaker 3: end of the day, this art form that we all
Speaker 3: love it is old now. So there's people who are
Speaker 3: you know, your age, my age, I'm thirty eight, you know,
Speaker 3: who still want to listen like I know the shit
Speaker 3: I like, it's like I don't.
Speaker 4: Want to hear fucking jay Z do little Baby.
Speaker 2: Shit like exactly. I mean like and it's and little
Speaker 2: Baby shit is flying hard him and.
Speaker 4: Listen a little baby I'm gonna go go there for that.
Speaker 3: But if I want to listen to Richie Rich or
Speaker 3: if I want to listen to you know, whoever it is,
Speaker 3: It's like, I know what I want from cube album.
Speaker 1: That's what me and Glasses Malone talk about. A lot
Speaker 1: of Glasses is a real student of this shit is amazing. Yeah,
Speaker 1: he knows this shit and he's been pecking on me, like, dude,
Speaker 1: put some fucking music out. Rich He said, you a
Speaker 1: cool old nigga. Bro, He said, you an older nigga.
Speaker 1: He said, but you got style, you got clean whips.
Speaker 1: You still talk that shit. He said, that's the ship
Speaker 1: that we want to hear. He said, I don't want
Speaker 1: to hear Richie Rich from somebody else, or I don't
Speaker 1: want to hear like you said, Richie Rich doing Little
Speaker 1: Baby or Richie Rich doing you know.
Speaker 2: He said, I want to hear rich doing Rich.
Speaker 4: So I think there's this.
Speaker 3: I think there's I think at the end of the day, man,
Speaker 3: there's a market for it, and there was always a
Speaker 3: market for it. I feel like there's a artists who
Speaker 3: have kind of been If you look at a guy
Speaker 3: like Berner, Berner's had like a really successful independent hip
Speaker 3: hop career, right, his shit is really like laid back
Speaker 3: player shit, Like he's just talking some game and talking
Speaker 3: about like and it's like, you know, the production is
Speaker 3: he's never really chasing any like crazy like trendy production.
Speaker 3: He's just you know, So I think that I think
Speaker 3: it's dope that you're you're you're back in it man
Speaker 3: and the l Russell record. I know he's doing well
Speaker 3: with you, him and Pilow and the Young and from Mercede.
Speaker 3: What's his name, Malachi. You know what's funny is Malachi
Speaker 3: came on our show. I met him at the Pergola
Speaker 3: when he was fifteen sixteen, right, and I saw him
Speaker 3: just rap live and I was like, dude, come through.
Speaker 3: So hitting his dad took him out of school one
Speaker 3: day and they drove down here from from merced I
Speaker 3: think it's where.
Speaker 1: Yeah, Malachi is cold talented dude bro.
Speaker 2: Definitely just fucking man talented little dude bro.
Speaker 1: That whole movement they got, they got a lot of
Speaker 1: cool shit going on, but little Mally be talking that ship.
Speaker 3: No, he's hard bro, Like I mean, I'm whatever he
Speaker 3: I man. I remember when when I heard him rap
Speaker 3: for the first time game of Goosebumps and then he
Speaker 3: came up here and just destroyed it. It's dope to
Speaker 3: see him, like, you know, grow up like two or
Speaker 3: three years ago when he came through.
Speaker 1: You know what I like about what Larrussell has brought
Speaker 1: to the game is it's stripped down back to where
Speaker 1: it's coming through the ear and not through the eyes.
Speaker 1: Because for a minute they took it from the ear
Speaker 1: to the eye. If you didn't have ten cubans on
Speaker 1: and you wasn't the man, you feel me, and music
Speaker 1: has always been a thing that should come through the
Speaker 1: fucking ears, you feel me.
Speaker 4: That's how we had. We had to listen to you
Speaker 4: that way.
Speaker 3: There YouTube, there was a discman or a walkman and
Speaker 3: exactly or the radio and your and your imagination.
Speaker 1: So what l Russell is showing is that, Okay, you
Speaker 1: don't have to have all that to put your project
Speaker 1: into the space and you know, try to get yourself
Speaker 1: some fans. And I think that's cool because there's a
Speaker 1: lot of artists who feel like they might need to
Speaker 1: go rob and steal and kill to get the piece,
Speaker 1: the rap costume I gotta have. I need the rais,
Speaker 1: I need the ghost, you know. I gotta have the
Speaker 1: fuck and rorri, you know. And then you got a
Speaker 1: nigga like Larry June who has all that shit, but
Speaker 1: his style is just player.
Speaker 4: He's just like you might see him on a ten
Speaker 4: speed taking a bike ride.
Speaker 1: You know, you'll see Larry in a fucking Ferrari with
Speaker 1: the bike on mounted on top of that bitch shit.
Speaker 2: So it's coming back to.
Speaker 1: End up being individuals where people can like you for
Speaker 1: what you do and you don't have to be doing
Speaker 1: what everybody else is doing. That's what I like about
Speaker 1: what's happening. I've always felt like my lane was game
Speaker 1: just to just to chop some game.
Speaker 2: My uh, my strong suit is my voice. People's like
Speaker 2: man Rich got that voice.
Speaker 1: But for a while, the music shit had got to
Speaker 1: where like if you wasn't stupid balling, you just you
Speaker 1: just you wasn't shit, you know what I mean?
Speaker 3: Sure, I think I think it's dope to see fans
Speaker 3: like just like they just want to relate to people, Yeah, exactly.
Speaker 3: And I think with Russell. You mentioned a thirty year cycle.
Speaker 3: I feel like there's like this cycle of like he's
Speaker 3: doing the new version of getting it out the trunk
Speaker 3: back in the day when when when we think of
Speaker 3: the bag or we think of Texas selling CD's out
Speaker 3: the trunk, like lo Russell has, I feel like changed
Speaker 3: the way a lot of independent artists think about what
Speaker 3: could be possible.
Speaker 2: Right Well, he gave me that.
Speaker 1: I told him when I came back to the Pergola
Speaker 1: after before I messed my leg up. I told him,
Speaker 1: I said, bro, I got tons of music. I said,
Speaker 1: I just don't know how to release it. I said,
Speaker 1: because it was a different game. I said, show me
Speaker 1: that you know how you're releasing the music. He's like,
Speaker 1: I got you. And the cold thing about Larrussell is
Speaker 1: people think that he just is in. He's just an
Speaker 1: independent artist man, dude just booking his own shows.
Speaker 2: It's all you feel me.
Speaker 1: He's got his own infrastructure, like everything he does is all.
Speaker 3: It's like, Yeah, if you want to come to a
Speaker 3: Larussell show, you're going to buy the ticket through me,
Speaker 3: and you're going to pay what you want and then
Speaker 3: will approve your bid.
Speaker 1: Exactly and which is at his merch there, and I mean,
Speaker 1: what I really like about him is he's not selfish.
Speaker 2: Bro.
Speaker 1: Should you see the tiny desk? Yes, okay, so when
Speaker 1: you see the tiny desk, you've seen the same cast
Speaker 1: of him, t the musicians, the cameraman. I mean, yeah,
Speaker 1: we all rolling, We all rolling. It ain't oh yes,
Speaker 1: just me, y'all fall back. I got to go do tiny.
Speaker 2: Desks, you know what I mean.
Speaker 1: And and it's a certain amount of love inside of
Speaker 1: his creativity that's making people realize like, oh, it's okay
Speaker 1: to just be yourself.
Speaker 3: And I like, you know, such a rough place, you know,
Speaker 3: I like that. Uh, you know, he's he's also showing
Speaker 3: like Hell is an amazing place. Go to Vallejos right
Speaker 3: by the water, and yeah, you know it's it's a
Speaker 3: it's a shaky place, right, but it's and so is
Speaker 3: everywhere else. Is everywhere else exactly exactly for sure. Well, look, man,
Speaker 3: I appreciate you pulling up. The album is called Richard.
Speaker 2: Richard's out right now.
Speaker 3: I'm glad you got the wrap, Battery back in your back,
Speaker 3: Come home, brother, anything else coming?
Speaker 1: H Yeah, I got a record. Me and Dj Fresh
Speaker 1: just did a Tonight Show album. Okay, so that's gonna
Speaker 1: be dope. It's supposed to be the first off of
Speaker 1: his The Legends series that he's dropping. I got another
Speaker 1: record following the Richard album. I haven't titled it yet,
Speaker 1: but it's ready to go.
Speaker 2: We shoot.
Speaker 1: We're currently shooting videos for that. See, I'm ahead of
Speaker 1: the game. Well, I'm ahead of the game, right. I
Speaker 1: got three records. I got the Fresh, I got another
Speaker 1: album behind that. See, for me, making songs is the
Speaker 1: easy part, but it's just getting it out and now
Speaker 1: that I've learned how to make some money off the music.
Speaker 1: It ain't always the music that you're gonna get the
Speaker 1: money off of. But if you package an album and
Speaker 1: a vinyl and a hoodie, somebody will give you two hundred.
Speaker 4: For that, for sure.
Speaker 2: You feel me.
Speaker 3: Yeah, It's almost like when you just think about streaming income,
Speaker 3: it could be disheartening exactly because there's not a lot
Speaker 3: of money there.
Speaker 2: Right.
Speaker 3: It's like, if you use the album and the music
Speaker 3: as a vessel to monetize people who fuck.
Speaker 2: With you, exactly, all you gotta do. You can get you.
Speaker 1: You can get you a fan base of two hundred people,
Speaker 1: and if they'll spend twenty to fifty dollars with you
Speaker 1: a month.
Speaker 2: You're chilling. You chilling.
Speaker 1: You know you're chilling because a lot of people don't
Speaker 1: know you can get on these majors and do all
Speaker 1: these shows and go to these awards ceremonies and your
Speaker 1: mouth be white and dry.
Speaker 2: I mean, we all.
Speaker 1: Heard the TLC stories. We've all heard the stories. It
Speaker 1: ain't always how it looks, you know what I mean.
Speaker 1: So it's cool that you can get direct to the consumer.
Speaker 1: And what else is cool is that people are still
Speaker 1: supporting the artists they really fuck with they do.
Speaker 4: Man, well, I appreciate you. Go follow this guy with.
Speaker 1: Rg www dot. I'm trying to get you straight to
Speaker 1: the website. So my what do you call him? Is
Speaker 1: at the real Richie Rich. That's my Instagram. All of
Speaker 1: my socials are at the real Richie Rich. And thus
Speaker 1: spelled t h A R E A l R I
Speaker 1: C h I E r I c ed rich. You
Speaker 1: can get merch. I got a website ww dot double worldwide.
Speaker 2: Double is spelled like bubblegum d U B B L
Speaker 2: E world Hi.
Speaker 1: Get these hoodies, bro, I didn't know I was coming
Speaker 1: to see bro, I gotta assume something.
Speaker 2: Get tartets up, man.
Speaker 4: Uh any plans for the All Star weekend.
Speaker 2: You better know what.
Speaker 1: Yeah, me and Russ got something cooking for the All
Speaker 1: Star weekend. It's back on, bro. It seemed like people
Speaker 1: ready for the rescue man, and I got a whole
Speaker 1: bunch of game for him.
Speaker 2: I love it so yeah, I had to make my rounds.
Speaker 2: Come down here.
Speaker 4: Appreciate you get pulling up there. It is Richie, rich
Speaker 4: my guy.
Speaker 2: Come on, let's get it.
Speaker 4: Boom fire