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Speaker 1: Hey, everybody, Welcome to the episode of butter Nomics. I'm

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Speaker 1: your host, Brandon Butler, found in CEO of Butter atl

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Speaker 1: And Today. Man, we got somebody special in the building. Man,

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Speaker 1: we got the one, the only, mister Greg Mike, Greg Mike.

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Speaker 1: How you doing, sir, I'm doing great. Thanks for having me.

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Speaker 1: Appreciate it. Oh man, thanks for pulling up. And I

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Speaker 1: got to ask now because we're gonna have a long conversation.

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Speaker 1: It's gonna be good. But I need to know do

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Speaker 1: I need to address you as Greg Mike everything? I

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Speaker 1: gotta say the whole thing. I can try call quest

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Speaker 1: or like, did I just call you Greg? Mister Mike, Like,

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Speaker 1: how do you want me to do it? Whatever?

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Speaker 2: Whatever is comfortable. But now most people just Greg or

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Speaker 2: GM or whatever. Greg is easy?

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Speaker 1: Cool man, it's not.

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Speaker 2: It's a shortened it's a shortened name for my legal name,

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Speaker 2: which is a mouthful. So it's a lot easier than

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Speaker 2: the legal name.

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Speaker 1: Okay, okay, I just had to ask people. Man, Like

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Speaker 1: I said, I got some people and say, you gotta

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Speaker 1: say the whole thing. I'm like, it's just the first

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Speaker 1: middle name.

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Speaker 2: Man.

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Speaker 1: Cool. Hello, appreciate you pulling up. Man, Look, you do

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Speaker 1: a lot of work around, a lot of amazing work

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Speaker 1: around Atlanta, your artists all over the place. You can't

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Speaker 1: miss it. I've seen it for years, been a fan

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Speaker 1: of it. So I'm really glad you had a chance

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Speaker 1: to pull up. Im gonna have a great conversation day, man.

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Speaker 1: So thanks coming to button Nomics.

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Speaker 2: Appreciate it. Stoke to be here.

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Speaker 1: So look, man, one of the things we you know,

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Speaker 1: instead of telling people tell us about yourself and all

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Speaker 1: this kind of stuff, what I like to do. I

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Speaker 1: have to ask chat cheapt to write a bio about

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Speaker 1: all our guests. And I read you the bio that

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Speaker 1: chat ChiPT has about you, and you tell me, is

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Speaker 1: chat cappin? Is it on point? Is it missing anything?

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Speaker 1: So I'm gonna read you when I wrote it and

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Speaker 1: said who is mister Greg Mike and Atlanta? What chat

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Speaker 1: cheapt said about you? And I got the good version too,

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Speaker 1: So it came back to some good stuff like you got.

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Speaker 1: You got a couple pieces on here, man, Some people

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Speaker 1: just have like one or two lines. Okay, so you're

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Speaker 1: ready for this. Let's hear it all right, let's do this.

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Speaker 1: Greg Mike is one of the artists who helped Bill,

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Speaker 1: who helped shape the visual language of modern Atlanta. He

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Speaker 1: grew up on graffiti, built a whole universe of characters

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Speaker 1: that people recognize instantly, and turned that style into a

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Speaker 1: global brand. His signature character, Larry Loudmouth shows up on

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Speaker 1: walls from the belt Line to Miami to the Swiss Alps,

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Speaker 1: and his work has been featured in museums, festivals, and

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Speaker 1: major collaborations across art, music, and tech. He's founder of

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Speaker 1: the ABV Gallery and ABV Agency at Creative House He's

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Speaker 1: started back in two thousand and eight that now works

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Speaker 1: with brands like Nike, Coca Cola, Google, Facebook, the Atlanta Braves,

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Speaker 1: and artists across the world. ABV is a gallery, a

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Speaker 1: production studio, and home base for his expanding creative world,

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Speaker 1: including murals, installations, merch art, toys, and digital work. He

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Speaker 1: recently opened a new ABV Gallery inside a converted church

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Speaker 1: in East Atlanta Village and launched a new chapter of

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Speaker 1: his work with the New Chapter Exhibition. His pieces have

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Speaker 1: been collected by people like Justin Bieber, Diplo, Swiss Beats,

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Speaker 1: and more, while staying rooted in Atlanta's culture and neighborhood.

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Speaker 1: At this point, he's not just an artist, he's an entrepreneur,

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Speaker 1: a builder, and someone who understands how to take an

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Speaker 1: idea that starts on a sketch pad and turn into

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Speaker 1: a full business ecosystem. That's mister Greg. Mike, what do

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Speaker 1: you think about chatchibt Man's an all points and missing anything?

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Speaker 1: What's up?

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Speaker 2: That was very nice? Yeah, and I mean I think

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Speaker 2: they pretty much covered everything. Definitely some interesting facts there. Yeah,

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Speaker 2: I mean that's a lot.

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Speaker 1: The Swiss Alps that jumped out to me talking about

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Speaker 1: the Swiss Alps.

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Speaker 2: Yeah, Swiss Alps pay there for a festival called Vision Art.

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Speaker 1: Seeah Man, there was a lot of interesting stuff on

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Speaker 1: the Swiss Alps. Tell me about that. How that happen?

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Speaker 2: Yeah, that's probably one of the wildest. You know, you

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Speaker 2: get a lot of people that ask there, like, you know,

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Speaker 2: what's your favorite project you ever worked on, or where's

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Speaker 2: the craziest place you've ever painted? And I think the

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Speaker 2: Swiss Alps is definitely top of that list. And that

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Speaker 2: was one of those where just you know, random email

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Speaker 2: comes through from a curator just found the work online

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Speaker 2: and a festival called Vision Art Festival in Switzerland. It

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Speaker 2: happens on the top of a ski resort where they

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Speaker 2: do it during the summer and artists go up on

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Speaker 2: the mountain and they paint like the cinder blocks that

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Speaker 2: hold the ski lifts. So that was just one of

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Speaker 2: those like, you know, pinch myself kind of moments, like, Wow,

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Speaker 2: I guess this whole career thing's working out. You know,

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Speaker 2: I'm sitting on top of the Swiss Alps looking down,

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Speaker 2: you know, I'm seeing cows and you know, it's the

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Speaker 2: middle of the summer, and looking down at the village

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Speaker 2: and looking up at the snow capped mountains on the

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Speaker 2: other side of the Swiss Alps, and yeah, I think

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Speaker 2: it was just one of those one those like really moments,

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Speaker 2: you're like, all right, we did it, you know.

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Speaker 1: You know what's always interesting to me is I've done

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Speaker 1: a lot of different things in my career, and I've

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Speaker 1: been a lot of places, and there are moments when

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Speaker 1: I take a step and I kind of think to myself,

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Speaker 1: It's amazing what knowing how to use a keyboard is

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Speaker 1: done for me. And it sounds like that's kind of

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Speaker 1: one of those moments for you, right, It's amazing with

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Speaker 1: just knowing how to make art and be creative. It's

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Speaker 1: able to take you all across the world. Have you

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Speaker 1: ever had a moment like that? Yeah?

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Speaker 2: I try to, you know, And this is something that

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Speaker 2: I'm like constantly dealing with. And I was literally having

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Speaker 2: a conversation with similar with my wife this morning. Is like,

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Speaker 2: it's so easy to get caught up in the grind

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Speaker 2: and the hustle. Yeah, you really do have to like

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Speaker 2: force yourself to take those moments, because I feel like

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Speaker 2: you get so caught up in this like whirlwind of

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Speaker 2: like trying to like move the goal post forward, and

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Speaker 2: then you hit those goals, and then you never sit

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Speaker 2: back and like take a breather and really enjoy and reflect.

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Speaker 2: So as I get older, I think I'm trying to

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Speaker 2: do more of that because I think when you're young,

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Speaker 2: you just have such big aspirations and dreams and then

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Speaker 2: before you know, twenty years later and you look back

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Speaker 2: and you're like, all right, checked all those boxes, but

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Speaker 2: he you know, doesn't make am I happy?

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Speaker 3: Like?

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Speaker 2: Where am I at? This?

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Speaker 1: And that?

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Speaker 2: So?

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Speaker 1: So how do you so when somebody asks you what

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Speaker 1: you do? How would you explain what it is you do? Now?

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Speaker 2: Yeah, I mean a lot of times people, you know,

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Speaker 2: you meet somebody for the first time and they're like,

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Speaker 2: what do you do? And I mostly now just say

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Speaker 2: I do stuff in the art business, the art world,

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Speaker 2: because you know, I think just saying I'm an artist

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Speaker 2: is very limiting when I do have the gallery and

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Speaker 2: the Mural Festival and all these other things that chat

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Speaker 2: said nicely about me. But yeah, that's usually the intro,

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Speaker 2: which usually spawns a bunch of different questions on what

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Speaker 2: do you mean what do you do in the art world?

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Speaker 2: So yeah, I mean it's all I mean the way

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Speaker 2: that I look at it as like art and business,

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Speaker 2: like the art of business too, on how those worlds collide,

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Speaker 2: like creativity and business together. You know.

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Speaker 1: Yeah, I always talk about I think I'm in the

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Speaker 1: business of creativity.

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Speaker 2: Yeah, you know.

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Speaker 1: I look, they don't want me to open up photoshop

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Speaker 1: or start being creative. I'm dangerous, not in a good way.

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Speaker 1: But I do think one of my superpowers is removing

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Speaker 1: obstacles for my team and helping them kind of figure

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Speaker 1: out like what we're trying to accomplish, and then also

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Speaker 1: just like creating space people to like, you know, just

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Speaker 1: do their own best work. Even though I probably suck

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Speaker 1: at doing that kind of stuff. You know what, Now

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Speaker 1: you're not from Atlanta originally, right now.

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Speaker 2: I was born in Danbury, Connecticut, northeast, and then my

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Speaker 2: parents split when I was pretty young and I moved

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Speaker 2: down to South Florida like West Palm area, and spent

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Speaker 2: most of my childhood years down there, high school and

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Speaker 2: all that.

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Speaker 3: Were you like a creative child or yeah, always creative,

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Speaker 3: always drawn to creativity, you know, into art, music, all that,

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Speaker 3: just everything creative as a youngster and you know, got

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Speaker 3: into graffiti and skateboarding, and I think that was like

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Speaker 3: really what opened up my eyes to like street art

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Speaker 3: and the artwork.

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Speaker 2: And I remember as a kid, just like you know,

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Speaker 2: living in Connecticut. We were pretty much in the south

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Speaker 2: south West area Connecticut, and I used to take the

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Speaker 2: train like the you know, down to into New York

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Speaker 2: City on the weekends and I would just like stare

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Speaker 2: out like the windows of the train just see like

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Speaker 2: all this graffiti, and my mind would go crazy, like

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Speaker 2: I'm like, how are these people paying this? What does

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Speaker 2: it say? What does it mean? And uh, that just

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Speaker 2: opened my eyes to just like street art, graffiti art,

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Speaker 2: and like yeah, I just think it's like such like

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Speaker 2: a cooler aspect than just like a traditional painting or

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Speaker 2: a landscape piece, you know, And I've always just like

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Speaker 2: fell in love with it.

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Speaker 1: Yeah, that's something I've I've I've learned somewhat a little

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Speaker 1: bit about graffiti. It's very interesting to me, like even

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Speaker 1: just like how it's done and like how it's placed.

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Speaker 1: And you know, people I guess like tagging on top

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Speaker 1: of other people's stuff, And I still understand how those

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Speaker 1: guys get up on top of those signs and stuff

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Speaker 1: like that. That's the one thing I will never understand

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Speaker 1: is just how does somebody get all the way up

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Speaker 1: here and do that?

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Speaker 2: Ladders and now people are using harness and rock climbing gear.

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Speaker 1: I'm crazy.

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Speaker 2: Yeah, that's next level. But you know what a.

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Speaker 1: When when you came to Atlanta, Like what made you

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Speaker 1: think that, like this is a place that you could

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Speaker 1: really start to expand yourself creatively.

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Speaker 2: Yeah, honestly, Like you know, I grew up when I

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Speaker 2: grew up in South Florida, I've always been super into music.

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Speaker 2: You know, I still dj I started djaying in college

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Speaker 2: and you know, used to mess around freestyle and all

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Speaker 2: that back in the day with my friends, like growing

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Speaker 2: up South Florida loved Outcasts. Outcast was like, to me,

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Speaker 2: super magical and like just the world they created like

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Speaker 2: visually in auto you know, through music and sound, and

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Speaker 2: they used to always talk about Atlanta and in my head, Atlanta,

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Speaker 2: you know, with these like at aliens, and they crafted

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Speaker 2: it as like this magical, out of this world place.

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Speaker 2: So like as I'm like, you know, thirteen fourteen fifteen,

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Speaker 2: as a kid, you know, bumping outcasts in my room

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Speaker 2: through like some you know, makeshift speaker system, I just

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Speaker 2: was like getting you know, like almost like brainwashed, like

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Speaker 2: you got to go to Atlanta. Atlanta, It's like it's,

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Speaker 2: you know, out of this world. So I think honestly,

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Speaker 2: to me, a lot of that was like them painting

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Speaker 2: that picture of what Atlanta was. And then growing up,

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Speaker 2: I went to Florida State for art, and I used

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Speaker 2: to just come up here on the weekends just because

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Speaker 2: I got like kind of burnt of the whole like party,

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Speaker 2: college football scene, and I was like, there's got to

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Speaker 2: be something bigger out there. So I was like, you know,

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Speaker 2: I look at the map, like what's the next bigger city.

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Speaker 2: And then obviously knowing about Atlanta as a young kid,

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Speaker 2: I was like, let me go to Atlanta. So I

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Speaker 2: used to shoot up here on the weekends. And I

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Speaker 2: think that was just like the eye opening awakening for

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Speaker 2: me because you know, I think I was, you know,

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Speaker 2: sophomore in college. All these other kids are just partying

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Speaker 2: and I'm focusing like on my art and how I

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Speaker 2: can start businesses, and like I said, like the creativity

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Speaker 2: aspect of it, how those worlds mesh together. I started

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Speaker 2: going to the museums, going to the boutiques, going to

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Speaker 2: you know, shows, festivals, and I just like fell in

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Speaker 2: love with just Atlanta and just like how unique and

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Speaker 2: diverse and like, you know, just the city. It's unlike

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Speaker 2: any other city in the world that I've ever been to.

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Speaker 2: You know, it has everything here, you know, and it's

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Speaker 2: like it still has that. I think it reminded me

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Speaker 2: a little bit too, of like up North, where it's

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Speaker 2: like with all the trees and like, you know, it's

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Speaker 2: like the city within the forest. You know. It had

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Speaker 2: a little bit of like up North Connecticut, New York

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Speaker 2: vibes with like all the you know, the trees and

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Speaker 2: you can drive thirty forty five minutes outside of the

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Speaker 2: city and be in some mountains similar like New York

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Speaker 2: if you go to Upstate New York. But then it

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Speaker 2: also had like that South Florida like city Miami vibe

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Speaker 2: of like you know, big buildings and you know felt

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Speaker 2: like a real like you know, real city you know

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Speaker 2: at the end of the day. So I think that's

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Speaker 2: why I like fell in love with It was like

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Speaker 2: a perfect mix of like all the things that I

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Speaker 2: was into, and it was just like I just looked

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Speaker 2: and saw that there was like tons of opportunity for

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Speaker 2: everything that I wanted to do creatively. You know, there

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Speaker 2: wasn't any street art or urban art you know galleries

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Speaker 2: at the time. I think when we opened, we were

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Speaker 2: like one of the first hand handfuls of like small galleries.

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Speaker 2: It just because that art movement hadn't really like exploded.

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Speaker 2: You know, there was a there's always been a great

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Speaker 2: graffiti scene here, but I think once like street art

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Speaker 2: and murals and all that stuff got popular, you know,

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Speaker 2: there needed to be like a home for that.

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Speaker 1: Yeah, you know, I think it's interesting too, like Evan

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Speaker 1: haven't grown up out here. And I mean again, I'm

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Speaker 1: obviously people, I'm the biggest outcast fans in the world.

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Speaker 1: I mean shout out to dream Big and graduations on

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Speaker 1: the Hall of Fame actually have done work with them

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Speaker 1: in different things, and it's even it's even funny too,

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Speaker 1: like just connecting with them sometimes like why is Big

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Speaker 1: Boy calling me? You know what I mean? Or like

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Speaker 1: why is Killer Mike calling me? Right now? That's that's

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Speaker 1: the crazy part about Atlanta. But you know, you said

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Speaker 1: something that was really interesting where you kind of saw

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Speaker 1: an opportunity, And I think that's one thing I would

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Speaker 1: even kind of take a step back and kind of

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Speaker 1: call out, right, I think a lot of times, even

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Speaker 1: even as magical home as special as Atlanta is a place,

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Speaker 1: when you grow up here, sometimes you take some things

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Speaker 1: for granted. And one thing I've kind of noticed is, Yeah,

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Speaker 1: when people come from other perspectives, they just see opportunities

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Speaker 1: that we don't necessarily see. And I feel like it

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Speaker 1: kind of feels like that's what you're going to say,

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Speaker 1: and right, like like there was there were some pieces here,

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Speaker 1: but it felt like you kind of came in with

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Speaker 1: a little bit of a fresh perspective and you really

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Speaker 1: kind of saw some of the opportunities other people might

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Speaker 1: have overlooked. Is that is that accurate?

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Speaker 2: Yeah, I think just being like in the scene and

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Speaker 2: like being a part of it too. You know, you

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Speaker 2: start to realize because I started traveling a lot from

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Speaker 2: my art. So I would go to San Francisco, i'd

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Speaker 2: go to La I go to Miami Foriarbasil, and I'd

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Speaker 2: come home. I'd like be on these like crazy emotional

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Speaker 2: like highs where I'm like, you know, I'm hanging at

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Speaker 2: the hanging at these galleries with all these street artists

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Speaker 2: and it's like feels like family, and you're riding these

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Speaker 2: like emotional roller coasters, and then you come home and

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Speaker 2: you're like, Okay, where's that in Atlanta? You know what

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Speaker 2: I mean. It's like I felt like if I I

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Speaker 2: was like, why do I have to go to these

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Speaker 2: other cities to experience you know, these street art galleries

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Speaker 2: and urban art galleries? You know, why not just create

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Speaker 2: something in our backyard? And I think that's where it

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Speaker 2: came from. And that's like been a big thing with

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Speaker 2: my whole Like, you know, business career is I don't

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Speaker 2: have I can't look back. You know. I do have

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Speaker 2: goals and things, you know, I'll write vision boards and

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Speaker 2: things like that, but I don't have like a business

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Speaker 2: plan that I started, you know, twenty years ago. When

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Speaker 2: I started that said Okay, this is exactly how everything's

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Speaker 2: mapped out. I feel like for me, it's been like

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Speaker 2: it's all just like feeling it as it's going right

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Speaker 2: and growing organically and not rushing into things where it's like,

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Speaker 2: you know, you start a gallery and then that goes

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Speaker 2: well and you grow it small, you know, take small risks, right,

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Speaker 2: but then it's like you're like, Okay, there's not a

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Speaker 2: mural festival that also does music, so I'm like, maybe

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Speaker 2: we should start that. But I feel like it's been

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Speaker 2: those like small baby steps that just happen organically and

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Speaker 2: naturally where it's like you're not just like pulling it out,

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Speaker 2: you realize there's a need for it, right, versus just

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Speaker 2: like coming up a little wild idea.

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Speaker 1: Yeah, I think I think it's kind of like what

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Speaker 1: we were talking about even before we you know, before

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Speaker 1: we started recording, right is. I know for Butter, I've

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Speaker 1: kind of felt a similar way.

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Speaker 2: Right.

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Speaker 1: I think there are things that I see that I

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Speaker 1: feel like needs exist, and I've kind of started to

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Speaker 1: use this platform to kind of help put those things

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Speaker 1: into existence. And I think that's the beauty of the

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Speaker 1: human mind is the ability to manifest things that start

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Speaker 1: as a thought. Like everything started as a thought. Literally

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Speaker 1: every single thing that you see you interact with started

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Speaker 1: in somebody's mind and they and they manifested into reality.

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Speaker 1: I think that's the beauty of the human mind and creativity.

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Speaker 1: It seems like you've kind of done a similar thing.

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Speaker 1: How did you kind of start to create this whole

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Speaker 1: creative world with all these the visual language and the characters, Like,

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Speaker 1: how do I all all that start to come about?

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Speaker 2: So I've always just like even when I was doing graffiti,

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Speaker 2: when I was growing up as a kid, I was

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Speaker 2: always more interested in like the characters. You know, graffiti's

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Speaker 2: mostly about letters and style of how you're tweaking letters.

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Speaker 2: But I was always interested in like characters. And I

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Speaker 2: think that just like from like as a young kid,

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Speaker 2: you know, growing up and being like stuck in front

349
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Speaker 2: of a TV screen when your parents have to work

350
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Speaker 2: all the time, and you know they're like here you go.

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Speaker 2: I mean the same way you know, parents throw iPads

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Speaker 2: in front of kids, now keep them busy. I mean

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Speaker 2: for me, it was nineteen nineties, you know cartoons, right,

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Speaker 2: you know, I grew up on the Disney cartoons, love

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Speaker 2: going to like disney World, you know, fall in love

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Speaker 2: with Walt Disney's whole world that he built. That was

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Speaker 2: more than just like a visual on a screen, right,

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Speaker 2: It's like it becomes like a whole three D world.

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Speaker 2: So like, I think for me that was a big

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Speaker 2: inspiration point. And then yeah, I think just seeing all

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Speaker 2: that mixed with the characters that come from like the

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Speaker 2: graffiti world, and then seeing like all the skateboard graphics

363
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Speaker 2: back in the day, I just started drawing my own

364
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Speaker 2: characters and it was like, you know, just that like

365
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Speaker 2: ADHD you know, repetitiveness of like just keeping my mind

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Speaker 2: and drawing characters. And a lot of times, like even

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Speaker 2: you know, in the graph world, it's like you're writing

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Speaker 2: your name over and over and over. It's almost like

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Speaker 2: an obsessive compulsive behavior a little bit kind of I

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Speaker 2: always talk to people about It's like, have you ever

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Speaker 2: been on a phone call and you'll just sit there

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Speaker 2: and you're writing your name or doing your signature over

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Speaker 2: and over and over again. And then you get off

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Speaker 2: an hour long call and you look at the notebook

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Speaker 2: and it's just like random doodles and your name, signature, whatever.

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Speaker 2: I was like, I feel like that's a lot of

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Speaker 2: like when I was drawing my characters, was just coming

378
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Speaker 2: out of that where it's like you're absorbing so much information.

379
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Speaker 2: I always feel like my brain is constantly recording, and

380
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Speaker 2: there's like that red light that's like beeping, you know,

381
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Speaker 2: on the side, like you know, and I'm always you know,

382
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Speaker 2: looking at things visually. Whenever I'm traveling, I'm processing all

383
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Speaker 2: that stuff, and then when it comes to the art world,

384
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Speaker 2: I'm releasing all that stuff. And it just happened that

385
00:15:47,680 --> 00:15:50,920
Speaker 2: I started drawing these, like these characters and continue to

386
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Speaker 2: draw a repetitive character, which then turned into like the

387
00:15:53,360 --> 00:15:56,400
Speaker 2: loudmouth character. Yeah, And if you look at it, there's

388
00:15:56,400 --> 00:15:59,360
Speaker 2: obviously like a lot of like inspiration from like the

389
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Speaker 2: rubber Hose animation stuff, that Walt Disney stuff, the nineteen

390
00:16:02,520 --> 00:16:06,480
Speaker 2: nineties graphics, skateboard graphics, things like that all meshed together,

391
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Speaker 2: and that's kind of where my aesthetic and style came from.

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Speaker 2: But it was never like planned out, you know, my characters.

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Speaker 2: But there's definitely like nods to like some of those

394
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Speaker 2: you know, retro cartoons and stuff. And I think it's

395
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Speaker 2: just like repetitiveness of creating characters, and now it's like

396
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Speaker 2: become this entire world now, which is everything from vinyls

397
00:16:25,280 --> 00:16:29,480
Speaker 2: to you know, soda brand and merch and collapse and

398
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Speaker 2: all that stuff.

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Speaker 1: So yeah, and like one thing I even noticed about

400
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Speaker 1: a lot of the work that you do is it's

401
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Speaker 1: it's bright. It's like you know, it's it's you know,

402
00:16:36,600 --> 00:16:40,560
Speaker 1: it's again not to like connect street art like negativity

403
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Speaker 1: or anything like that, but like your character's usually smiling,

404
00:16:43,280 --> 00:16:44,960
Speaker 1: you know what I mean, Like was that you know

405
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Speaker 1: the colors are bright there, cluse people wn't necessarily always

406
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Speaker 1: like go to like did that part? Also? Was that

407
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Speaker 1: also kind of part the vision?

408
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Speaker 2: Yeah? I mean to be honest, like I grew up

409
00:16:52,880 --> 00:16:55,760
Speaker 2: and as a pretty angry child, you know, it's all

410
00:16:55,800 --> 00:16:58,680
Speaker 2: about like anarchy, and I think, like, you know, it's

411
00:16:58,680 --> 00:17:01,040
Speaker 2: all about you know, as a kid like getting into

412
00:17:01,080 --> 00:17:03,480
Speaker 2: like skateboarding and graph and all that, it's all about

413
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Speaker 2: like destruction. I think I hit a personal point in

414
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Speaker 2: my life when I was like okay, because I used

415
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Speaker 2: to draw a lot of like dark kind of disturbing

416
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Speaker 2: art and my parents were like, what's wrong with you?

417
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Speaker 2: You need to go to therapy. You need to go

418
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Speaker 2: to a counselor like, which I did. And you know,

419
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Speaker 2: I think there was a certain turning point where I

420
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Speaker 2: was like, Okay, whatever is if I start like putting

421
00:17:22,880 --> 00:17:25,879
Speaker 2: positive stuff out there and use my art as more

422
00:17:25,920 --> 00:17:28,159
Speaker 2: of a mirror and when I'm putting these murals up

423
00:17:28,160 --> 00:17:31,080
Speaker 2: and canvases, like, you know, looking at it as a

424
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Speaker 2: mirror and what I hope to see and not like

425
00:17:34,880 --> 00:17:36,879
Speaker 2: dwelling on the dark stuff that was inside of me.

426
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Speaker 2: So I started like using more bright colors and started

427
00:17:39,800 --> 00:17:43,040
Speaker 2: drawing smiling characters and faces. And then like the reaction

428
00:17:43,119 --> 00:17:47,000
Speaker 2: that I got from public people were like they're like, oh,

429
00:17:47,040 --> 00:17:48,680
Speaker 2: this brings a smile on my face, and then they're

430
00:17:48,680 --> 00:17:50,719
Speaker 2: starting to talk to me different, which then affects my

431
00:17:50,760 --> 00:17:53,560
Speaker 2: mood and makes me feel better, you know, and more positive.

432
00:17:53,600 --> 00:17:56,240
Speaker 2: And you know, I think it's like it's like anything,

433
00:17:56,280 --> 00:17:57,920
Speaker 2: It's like the energy you put out is what you're

434
00:17:57,920 --> 00:18:00,520
Speaker 2: going to get back. And I started to notice when

435
00:18:00,520 --> 00:18:02,760
Speaker 2: I changed my murals in my art from like looking

436
00:18:02,840 --> 00:18:06,359
Speaker 2: dark and disturbing to more positive stuff, you know, it

437
00:18:06,480 --> 00:18:09,520
Speaker 2: inspired other people and inspired myself and made me feel better.

438
00:18:09,560 --> 00:18:12,879
Speaker 2: So I think nowadays it's just I have to do

439
00:18:12,920 --> 00:18:14,760
Speaker 2: that because even me, when I look at it and

440
00:18:14,760 --> 00:18:17,360
Speaker 2: I see a smiling character, it brings happiness and joy

441
00:18:17,400 --> 00:18:19,359
Speaker 2: to my life. You know, there's people that say that

442
00:18:19,400 --> 00:18:21,199
Speaker 2: they drive by and they see my murals and the

443
00:18:21,200 --> 00:18:23,280
Speaker 2: bright colors and you know, brightens their mood on their

444
00:18:23,280 --> 00:18:26,919
Speaker 2: way to work or whatnot. But I think that's important.

445
00:18:27,080 --> 00:18:29,359
Speaker 2: And like, especially as you start doing more public art

446
00:18:29,359 --> 00:18:31,400
Speaker 2: and people fly you around the world, do these murals,

447
00:18:31,440 --> 00:18:33,560
Speaker 2: Like I don't want to be painting stuff with people's

448
00:18:33,560 --> 00:18:36,119
Speaker 2: neighborhoods and I'm not from that are just gonna, you know,

449
00:18:36,160 --> 00:18:38,640
Speaker 2: make them feel down down in the dumps. Right, It's

450
00:18:38,680 --> 00:18:41,040
Speaker 2: like when I can bring some color and positivity and

451
00:18:41,320 --> 00:18:43,400
Speaker 2: bright energy, I think is a win for everybody.

452
00:18:43,640 --> 00:18:46,240
Speaker 1: Absolutely. Now, now, how did Arry Where did Larry Loudmouth

453
00:18:46,240 --> 00:18:48,760
Speaker 1: come from? Because that's like your most iconic known characters,

454
00:18:48,800 --> 00:18:49,560
Speaker 1: Like how did he come to the.

455
00:18:49,960 --> 00:18:53,359
Speaker 2: Yeah, so again, like I was drawing this like character,

456
00:18:53,400 --> 00:18:55,520
Speaker 2: and I kept drawing this reoccurring mouth with this chip

457
00:18:55,560 --> 00:19:00,680
Speaker 2: tooth and it just on repetitive you know objects. And

458
00:19:01,160 --> 00:19:03,440
Speaker 2: I remember it was time like this was the MySpace

459
00:19:03,560 --> 00:19:06,480
Speaker 2: days and you know social media, and I had to

460
00:19:06,480 --> 00:19:09,399
Speaker 2: make an icon and I used to I started the

461
00:19:09,760 --> 00:19:12,240
Speaker 2: whole thing with painting on the cans, and like now

462
00:19:12,240 --> 00:19:14,840
Speaker 2: that it's evolved into this mad pop like soda brand.

463
00:19:15,680 --> 00:19:17,239
Speaker 2: I didn't have any money growing up as a kid,

464
00:19:17,320 --> 00:19:22,000
Speaker 2: and art supplies are super expensive, and I was, you know,

465
00:19:22,400 --> 00:19:24,719
Speaker 2: drinking soda and beer and all this stuff, like right

466
00:19:24,760 --> 00:19:26,720
Speaker 2: out of college, and I had all these empty cans

467
00:19:26,720 --> 00:19:28,800
Speaker 2: that I was recycling and I was like, why don't

468
00:19:28,800 --> 00:19:30,920
Speaker 2: I paint this? So like that's where that came from.

469
00:19:30,960 --> 00:19:33,359
Speaker 2: Was I started painting all these soda cans. I did

470
00:19:33,359 --> 00:19:35,800
Speaker 2: a whole show of one hundred cans, showed it in

471
00:19:35,840 --> 00:19:39,360
Speaker 2: San Francisco at a gallery that my buddy was running,

472
00:19:39,760 --> 00:19:41,520
Speaker 2: and then they all sold out. And that was like

473
00:19:41,560 --> 00:19:44,359
Speaker 2: the jump start of my career, which was like again

474
00:19:44,480 --> 00:19:47,080
Speaker 2: never planned, just like used what I had at my

475
00:19:47,119 --> 00:19:50,000
Speaker 2: fingertips to make, you know, something out of nothing and

476
00:19:50,040 --> 00:19:52,400
Speaker 2: created this and now it's like evolved into all these

477
00:19:52,440 --> 00:19:55,720
Speaker 2: other things, which is crazy. But back to the MySpace thing,

478
00:19:55,840 --> 00:19:57,760
Speaker 2: like you know, during this whole time, I was like, Okay,

479
00:19:57,800 --> 00:20:00,000
Speaker 2: I gotta start marketing. I gotta start branding. Let's use

480
00:20:00,080 --> 00:20:03,160
Speaker 2: social media. And I was moving like my soda can

481
00:20:03,280 --> 00:20:05,200
Speaker 2: character that was you know, a picture of a hand

482
00:20:05,200 --> 00:20:06,919
Speaker 2: painted can. I didn't even have it. I didn't even

483
00:20:06,960 --> 00:20:09,840
Speaker 2: really know illustrator a photoshop. So it was a picture

484
00:20:09,840 --> 00:20:11,679
Speaker 2: of a can that I'm moving around in the square

485
00:20:11,760 --> 00:20:14,920
Speaker 2: MySpace profile, you know, And the only thing that kind

486
00:20:14,920 --> 00:20:18,199
Speaker 2: of really fit on there was the mouth, like you know,

487
00:20:18,240 --> 00:20:19,960
Speaker 2: the nose was cut off. The I did and fit,

488
00:20:20,000 --> 00:20:22,280
Speaker 2: but the mouth kind of fit perfect in that square.

489
00:20:23,160 --> 00:20:24,680
Speaker 2: And same thing. I was like, I need to make

490
00:20:24,680 --> 00:20:26,760
Speaker 2: some stickers, and you know, all I could afford at

491
00:20:26,760 --> 00:20:28,920
Speaker 2: the time was like I wanted like a die cut

492
00:20:28,960 --> 00:20:31,080
Speaker 2: sticker of the can, and that was like, you know,

493
00:20:31,119 --> 00:20:32,879
Speaker 2: an extra five hundred bucks, and I'm like, it was

494
00:20:32,880 --> 00:20:34,600
Speaker 2: like one hundred bucks. You can get one hundred stickers,

495
00:20:34,600 --> 00:20:37,119
Speaker 2: but they're basic squares. So the same thing, move the

496
00:20:37,119 --> 00:20:40,440
Speaker 2: can around on there, and the square fit perfect. Adjusted

497
00:20:40,480 --> 00:20:42,439
Speaker 2: a few things, and that's where like the square original

498
00:20:42,520 --> 00:20:46,240
Speaker 2: Loudmouth came from. Then down the road, Instagram and Twitter

499
00:20:46,280 --> 00:20:48,879
Speaker 2: decided to change into a circular icon kind of screwed

500
00:20:48,960 --> 00:20:49,880
Speaker 2: up my whole game.

501
00:20:50,119 --> 00:20:51,200
Speaker 3: But I.

502
00:20:53,359 --> 00:20:55,119
Speaker 2: But nah, it was perfect for a while. But that's

503
00:20:55,160 --> 00:20:57,000
Speaker 2: where the stickers came from. And then I started putting

504
00:20:57,000 --> 00:20:59,320
Speaker 2: them on the streets. People started to recognizing them, you know,

505
00:20:59,359 --> 00:21:02,159
Speaker 2: they're all over and I think that's where like the

506
00:21:02,200 --> 00:21:04,840
Speaker 2: loudmouth came from. But for me, the loudmouth has always

507
00:21:04,880 --> 00:21:07,560
Speaker 2: been an expression of like I don't know as a kid,

508
00:21:07,640 --> 00:21:11,399
Speaker 2: it's a youngster again, like the aggression, not understanding how to,

509
00:21:11,440 --> 00:21:16,520
Speaker 2: like I guess, properly express yourself. Like it always felt

510
00:21:16,520 --> 00:21:19,800
Speaker 2: like I've always tried to say things but don't can't

511
00:21:19,800 --> 00:21:22,280
Speaker 2: always get the right words to express myself. And when

512
00:21:22,320 --> 00:21:23,960
Speaker 2: you look at that character, I feel like you see

513
00:21:23,960 --> 00:21:25,480
Speaker 2: a little bit of that energy where it's like it's

514
00:21:25,520 --> 00:21:27,880
Speaker 2: almost like you're screaming. You ever have a dream where

515
00:21:27,880 --> 00:21:29,840
Speaker 2: like you're screaming, but like no words are coming out

516
00:21:29,880 --> 00:21:31,879
Speaker 2: of your mouth. Yeah, I feel like that's kind of

517
00:21:31,920 --> 00:21:34,280
Speaker 2: like a lot of times the energy that you see

518
00:21:34,320 --> 00:21:37,400
Speaker 2: in my art, where it's like maybe it's just mentally

519
00:21:37,480 --> 00:21:39,440
Speaker 2: like you know there's a lot going on and screaming

520
00:21:39,520 --> 00:21:42,359
Speaker 2: and but like you don't know how to portray that.

521
00:21:42,480 --> 00:21:44,960
Speaker 2: So like these images of these characters that are just

522
00:21:45,040 --> 00:21:47,680
Speaker 2: like almost screaming as a representation of those feelings.

523
00:21:47,920 --> 00:21:50,639
Speaker 1: That's interesting, man, So when was the first moment like

524
00:21:50,720 --> 00:21:52,160
Speaker 1: you've been doing this stuff and all of a sudden,

525
00:21:52,240 --> 00:21:53,399
Speaker 1: you know, it's kind of because I think a lot

526
00:21:53,400 --> 00:21:55,040
Speaker 1: of times too, you get busy doing the work and

527
00:21:55,119 --> 00:21:57,399
Speaker 1: you're just kind of like making it happen. There's probably

528
00:21:57,440 --> 00:21:59,280
Speaker 1: like a moment where you I don't know, either you

529
00:21:59,320 --> 00:22:01,400
Speaker 1: see it slightly differently or you see it somewhere else,

530
00:22:01,440 --> 00:22:03,080
Speaker 1: Like what was that moment when you were like, oh,

531
00:22:03,119 --> 00:22:03,960
Speaker 1: like this is the thing?

532
00:22:04,359 --> 00:22:07,960
Speaker 2: Yeah, I think it's like little bits and pieces, like

533
00:22:08,040 --> 00:22:10,760
Speaker 2: the Swiss Alps thing was one of those like wow moments.

534
00:22:11,720 --> 00:22:14,119
Speaker 2: You know, I just painted a whole installation of the

535
00:22:14,119 --> 00:22:18,919
Speaker 2: Salvador Dali Museum in Saint Petersburg, Florida, where I painted

536
00:22:19,240 --> 00:22:23,120
Speaker 2: an entire room, you know floor, you know, three walls,

537
00:22:23,760 --> 00:22:27,119
Speaker 2: three walls, the whole floor, And that was one of

538
00:22:27,200 --> 00:22:29,160
Speaker 2: those moments where I was like, you know, I grew

539
00:22:29,240 --> 00:22:31,800
Speaker 2: up like Dolly Warhol, Keith Haring. Those are like some

540
00:22:31,840 --> 00:22:35,080
Speaker 2: of my biggest inspirations ever. You know. I have books,

541
00:22:35,320 --> 00:22:36,879
Speaker 2: you know, in my house in my studio of all

542
00:22:36,920 --> 00:22:39,320
Speaker 2: these artists and then to get invited to be an

543
00:22:39,400 --> 00:22:41,920
Speaker 2: artist that's you know, to paint a mural that's inspired

544
00:22:41,960 --> 00:22:45,680
Speaker 2: by his work. Those are like those moments when you're like, okay,

545
00:22:46,440 --> 00:22:48,800
Speaker 2: you know this is this is this is working?

546
00:22:49,359 --> 00:22:51,240
Speaker 1: How long does it take to play something like that

547
00:22:51,280 --> 00:22:53,280
Speaker 1: when you get those kind of opportunities and projects and

548
00:22:53,640 --> 00:22:54,919
Speaker 1: you're looking at it, like, what is kind of the

549
00:22:54,920 --> 00:22:56,280
Speaker 1: planning process behind it? Look?

550
00:22:56,440 --> 00:22:58,800
Speaker 2: I mean that one was way more because you know,

551
00:22:58,840 --> 00:23:00,920
Speaker 2: I was going into like a world that I haven't

552
00:23:01,000 --> 00:23:04,240
Speaker 2: really I have never done, like a fully immersive three

553
00:23:04,359 --> 00:23:07,480
Speaker 2: sixty world like that where it's like the floor, all

554
00:23:07,560 --> 00:23:10,440
Speaker 2: the walls, you know, a crew of you know, four

555
00:23:10,520 --> 00:23:13,440
Speaker 2: people working with me to like get it done, because

556
00:23:13,480 --> 00:23:14,920
Speaker 2: a lot of times it's like you're racing up against

557
00:23:14,960 --> 00:23:16,920
Speaker 2: the clock because they have a big opening and it's

558
00:23:16,960 --> 00:23:18,960
Speaker 2: like you can't be you know, stuck with a brush

559
00:23:19,040 --> 00:23:20,680
Speaker 2: in your hand, and people are walking in the doors

560
00:23:20,720 --> 00:23:23,000
Speaker 2: and the murals half done or installs have done. So

561
00:23:23,600 --> 00:23:25,760
Speaker 2: that one took a lot of planning where it was like, Okay,

562
00:23:25,800 --> 00:23:27,760
Speaker 2: we need to know exactly how much pain we need.

563
00:23:28,160 --> 00:23:30,359
Speaker 2: We need to know exactly what every single wall looks like,

564
00:23:30,400 --> 00:23:32,760
Speaker 2: all the colors, all the brushes, all the tools. The

565
00:23:32,800 --> 00:23:35,159
Speaker 2: whole crew got to be people that I've worked with before.

566
00:23:35,320 --> 00:23:38,400
Speaker 2: Can't be folks that are new to painting or new

567
00:23:38,440 --> 00:23:41,960
Speaker 2: to a job like this, willing to work you know late,

568
00:23:42,080 --> 00:23:44,240
Speaker 2: because you know it's like a lot of times we're like, Okay,

569
00:23:44,280 --> 00:23:45,959
Speaker 2: we need to be at X by this day. If

570
00:23:46,000 --> 00:23:48,920
Speaker 2: we're not done by this wall by Tuesday at six pm,

571
00:23:48,920 --> 00:23:50,400
Speaker 2: we're not going to make it to the finish line

572
00:23:50,400 --> 00:23:52,480
Speaker 2: on time. So it's like you got to be working

573
00:23:52,480 --> 00:23:55,240
Speaker 2: with people that aren't you know, just like Okay, it's

574
00:23:55,280 --> 00:23:56,800
Speaker 2: five o'clock, I'm going to clock out, go to the

575
00:23:56,840 --> 00:23:59,840
Speaker 2: hotel and sip some margarita's. Like you know, it's got

576
00:23:59,840 --> 00:24:01,159
Speaker 2: to be people that are down for the cause and

577
00:24:01,240 --> 00:24:03,840
Speaker 2: understand the vision, that are down to ride with you,

578
00:24:03,840 --> 00:24:06,040
Speaker 2: you know, because a lot of times it is like

579
00:24:06,080 --> 00:24:07,920
Speaker 2: that where it's like you know, you're like, Okay, we're

580
00:24:07,960 --> 00:24:10,320
Speaker 2: working through the night tonight to like hit this deadline.

581
00:24:10,600 --> 00:24:12,400
Speaker 1: Yeah. You know, one of the things I hear from

582
00:24:12,400 --> 00:24:13,840
Speaker 1: a lot of people that come on the podcast is

583
00:24:13,840 --> 00:24:17,399
Speaker 1: the importance of importance of having a good team. Yeah, Like,

584
00:24:17,480 --> 00:24:19,240
Speaker 1: what have you learned about building the right kind of

585
00:24:19,240 --> 00:24:21,359
Speaker 1: team as you've kind of you know, built your brand

586
00:24:21,359 --> 00:24:22,440
Speaker 1: and built your company around that.

587
00:24:23,080 --> 00:24:25,280
Speaker 2: Yeah. I mean I always say like, I would not

588
00:24:25,359 --> 00:24:27,320
Speaker 2: be in this place i am today without my team.

589
00:24:27,400 --> 00:24:30,680
Speaker 2: My team is you know, they're the greatest. And it's

590
00:24:30,720 --> 00:24:33,080
Speaker 2: taken twenty years, you know, and I have people that

591
00:24:33,119 --> 00:24:34,800
Speaker 2: have you know, that have been with me that were

592
00:24:34,800 --> 00:24:39,080
Speaker 2: interns that started when we're in a tiny little studio downtown,

593
00:24:39,320 --> 00:24:41,479
Speaker 2: you know, fairly popular district, you know, and that are

594
00:24:41,480 --> 00:24:44,520
Speaker 2: still with me, still riding, still seeing the vision. And

595
00:24:45,240 --> 00:24:46,520
Speaker 2: you know, I think that says a lot, you know,

596
00:24:46,600 --> 00:24:49,119
Speaker 2: making sure you take care of people and give people

597
00:24:49,160 --> 00:24:51,120
Speaker 2: their space and encourage them to do what they want

598
00:24:51,200 --> 00:24:54,280
Speaker 2: creatively to. You know, everybody has dreams, so we try

599
00:24:54,320 --> 00:24:56,000
Speaker 2: to support that as much as we can, you know.

600
00:24:56,040 --> 00:24:58,119
Speaker 2: And I think of the great thing about having like

601
00:24:58,160 --> 00:25:00,840
Speaker 2: a gallery is like, you know, it's a place too,

602
00:25:00,920 --> 00:25:02,679
Speaker 2: like a lot of these folks are artists and you know,

603
00:25:02,720 --> 00:25:05,000
Speaker 2: giving them opportunity. And it's been awesome to see like

604
00:25:05,040 --> 00:25:07,440
Speaker 2: people that started off as interns now that have huge

605
00:25:07,520 --> 00:25:10,639
Speaker 2: art careers that are on our team. And that's just

606
00:25:10,720 --> 00:25:12,840
Speaker 2: like you know, the team supporting the team and the

607
00:25:12,960 --> 00:25:15,919
Speaker 2: team offering placements on the gallery walls when it might

608
00:25:15,960 --> 00:25:18,760
Speaker 2: be their first art show, or giving people time to

609
00:25:18,800 --> 00:25:21,320
Speaker 2: do other creative projects and you know, take time off

610
00:25:21,359 --> 00:25:25,399
Speaker 2: to follow those dreams too. But yeah, I've always been like,

611
00:25:25,600 --> 00:25:28,359
Speaker 2: you know, I try to make sure I think, like

612
00:25:28,400 --> 00:25:29,920
Speaker 2: you've got a vibe with people. At the end of

613
00:25:30,000 --> 00:25:32,199
Speaker 2: the day, you know, there's people that come and go

614
00:25:32,280 --> 00:25:34,080
Speaker 2: that just aren't the right fit, or you know, there's

615
00:25:34,080 --> 00:25:36,000
Speaker 2: people that grow out of the positions and you've got

616
00:25:36,000 --> 00:25:38,720
Speaker 2: to be okay with that too. But then there's also

617
00:25:38,760 --> 00:25:41,400
Speaker 2: people that are down to ride and see the benefit

618
00:25:41,480 --> 00:25:44,000
Speaker 2: of being on a team and how it can be

619
00:25:44,080 --> 00:25:48,000
Speaker 2: mutually beneficial. But I mean, teamwork makes the dream work.

620
00:25:48,040 --> 00:25:48,920
Speaker 2: It's the name of the game.

621
00:25:49,400 --> 00:25:51,600
Speaker 1: You can't do it without people, man Like, That's one

622
00:25:51,640 --> 00:25:53,360
Speaker 1: thing I've learned over the year is one hundred percent

623
00:25:53,520 --> 00:25:56,600
Speaker 1: need you know, good people around you and people that

624
00:25:56,680 --> 00:25:58,439
Speaker 1: believe in the vision, and like you said, kind of

625
00:25:58,440 --> 00:26:00,000
Speaker 1: bringing the right folks in they can really kind of

626
00:26:00,119 --> 00:26:02,400
Speaker 1: help you take things to the next level. And even

627
00:26:02,520 --> 00:26:05,000
Speaker 1: you kind of think about, you know, the stuff you're doing,

628
00:26:05,040 --> 00:26:07,320
Speaker 1: like you kind of mentioned, you know, starting off and

629
00:26:07,359 --> 00:26:11,240
Speaker 1: then abb ABV come sorry, I'm country, ABV. I'm sorry,

630
00:26:11,240 --> 00:26:12,879
Speaker 1: I country all my words out of the same. But

631
00:26:12,920 --> 00:26:14,480
Speaker 1: like it's funny because I was as you were talking,

632
00:26:14,520 --> 00:26:18,160
Speaker 1: I was thinking about what Dre said during his rock hall,

633
00:26:19,359 --> 00:26:22,120
Speaker 1: you know speech about little rooms, right and how big

634
00:26:22,160 --> 00:26:24,439
Speaker 1: things starting little rooms, and you just talked about you know,

635
00:26:24,480 --> 00:26:26,800
Speaker 1: y'all starting a smaller space and new grown. And I

636
00:26:26,840 --> 00:26:28,560
Speaker 1: remember I went to some of the earlier Vince y'all

637
00:26:28,600 --> 00:26:30,879
Speaker 1: had at the the old gallery, and now I have

638
00:26:30,880 --> 00:26:32,840
Speaker 1: a whole new gallery. Like how did that whole church

639
00:26:32,880 --> 00:26:34,880
Speaker 1: project the whole new ABV gallery come to play?

640
00:26:35,400 --> 00:26:37,480
Speaker 2: Yeah. Again, it's one of those like organic things. I

641
00:26:37,520 --> 00:26:40,200
Speaker 2: don't think like ever I would have ever imagined of

642
00:26:40,480 --> 00:26:43,800
Speaker 2: owning a building, renovating a building, building out like a

643
00:26:43,840 --> 00:26:46,800
Speaker 2: creative compound like that, because I think it was just

644
00:26:47,359 --> 00:26:50,720
Speaker 2: it happened out of true like you know, just evolution

645
00:26:50,880 --> 00:26:54,840
Speaker 2: and growth organically, Like I keep going back to that,

646
00:26:54,880 --> 00:26:57,800
Speaker 2: but it's it's the truth. It's like, you know, I

647
00:26:57,840 --> 00:26:59,960
Speaker 2: wouldn't have ever jumped and took an our risk, you know,

648
00:27:00,160 --> 00:27:02,840
Speaker 2: that large unless we you know, had the small space

649
00:27:03,000 --> 00:27:05,840
Speaker 2: packed out events for you know, we were there fifteen years.

650
00:27:06,320 --> 00:27:07,959
Speaker 2: You know, we were all huddled up there was we

651
00:27:07,960 --> 00:27:11,399
Speaker 2: were running you know, huge projects upstairs out of our

652
00:27:11,480 --> 00:27:15,520
Speaker 2: for our agency. You know, there was probably ten people

653
00:27:15,560 --> 00:27:18,280
Speaker 2: working up there in a small little you know, five

654
00:27:18,359 --> 00:27:20,959
Speaker 2: hundred square foot little room up there. But I think

655
00:27:21,000 --> 00:27:22,639
Speaker 2: it's just like we got to a certain point of

656
00:27:22,720 --> 00:27:25,440
Speaker 2: growth and for me, I was like we got to

657
00:27:25,440 --> 00:27:28,000
Speaker 2: grow this thing. You know. People need more space, they

658
00:27:28,000 --> 00:27:30,040
Speaker 2: need to be they need to feel comfortable. And we

659
00:27:30,080 --> 00:27:31,760
Speaker 2: even heard like there was people that were like, I

660
00:27:31,800 --> 00:27:33,800
Speaker 2: can't come to your events anymore because they're two packed

661
00:27:33,800 --> 00:27:36,879
Speaker 2: because the room is you know, too small. So for me,

662
00:27:37,040 --> 00:27:39,639
Speaker 2: I I'd always wanted to grow. It was just like

663
00:27:39,680 --> 00:27:42,200
Speaker 2: making sure it was the right fit. And then started

664
00:27:42,200 --> 00:27:45,119
Speaker 2: looking at properties, probably like six years ago, and you know,

665
00:27:45,160 --> 00:27:47,160
Speaker 2: I was, you know, over here on the West Side,

666
00:27:47,680 --> 00:27:49,680
Speaker 2: but like everything like there was a little something off,

667
00:27:49,720 --> 00:27:50,960
Speaker 2: you know, like I'd go to a building and they'd

668
00:27:51,000 --> 00:27:52,320
Speaker 2: be like, no roof, and they'd be like, you can

669
00:27:52,359 --> 00:27:53,840
Speaker 2: put a roof on this thing, and I'm like, I

670
00:27:53,880 --> 00:27:55,399
Speaker 2: don't know if I want to get into the like,

671
00:27:55,520 --> 00:27:58,120
Speaker 2: you know. And then we came across that building East

672
00:27:58,119 --> 00:28:00,520
Speaker 2: Atlanta Village, you know, which was a chair and I

673
00:28:00,600 --> 00:28:03,439
Speaker 2: met the owner and she was super sweet and she

674
00:28:03,520 --> 00:28:06,080
Speaker 2: was just ready to kind of retire. And it's just

675
00:28:06,119 --> 00:28:07,920
Speaker 2: like the energy felt right. You know. It's one of

676
00:28:07,960 --> 00:28:09,879
Speaker 2: those things like when you walk in and you're like, Okay,

677
00:28:09,920 --> 00:28:12,080
Speaker 2: this is it. This feels right. I see the vision,

678
00:28:12,640 --> 00:28:16,879
Speaker 2: you know, crystal clear, and yeah, it was crazy. It

679
00:28:16,880 --> 00:28:19,919
Speaker 2: was a four year renovation of the building, you know,

680
00:28:20,040 --> 00:28:22,359
Speaker 2: permitting all that, and you know, we want to make

681
00:28:22,359 --> 00:28:24,359
Speaker 2: sure everything was by the books and done right and

682
00:28:24,880 --> 00:28:27,400
Speaker 2: built out to the tee with like you know, from

683
00:28:27,400 --> 00:28:30,080
Speaker 2: an architectural standpoint, but then also like just from like

684
00:28:30,119 --> 00:28:34,560
Speaker 2: a flow standpoint, thinking of everything we needed. And it's

685
00:28:34,600 --> 00:28:36,560
Speaker 2: wild to see it. And now we've been here in

686
00:28:36,600 --> 00:28:39,760
Speaker 2: there over a year. You know. We just hosted an

687
00:28:39,760 --> 00:28:42,720
Speaker 2: event last weekend was for Summer Walker's album release party

688
00:28:43,160 --> 00:28:45,920
Speaker 2: with YouTube, which was a crazy one. It's things like

689
00:28:45,920 --> 00:28:48,000
Speaker 2: that again. It's like, you know, you you look back

690
00:28:48,000 --> 00:28:50,440
Speaker 2: and you're like, did that just happen? Like if you

691
00:28:50,480 --> 00:28:53,240
Speaker 2: would have told me that, like, you know, four or

692
00:28:53,280 --> 00:28:55,560
Speaker 2: five years ago, I've been like you lyeing, you know.

693
00:28:55,800 --> 00:28:58,160
Speaker 2: So it's cool to see these things happen.

694
00:28:58,200 --> 00:29:01,760
Speaker 1: And yeah, you know, one of my big things is

695
00:29:02,200 --> 00:29:03,840
Speaker 1: when moments like that happened, like you say, kind of

696
00:29:03,840 --> 00:29:05,400
Speaker 1: take it a second, to kind of just take it

697
00:29:05,440 --> 00:29:08,480
Speaker 1: all in. When when everything was done, when all the

698
00:29:08,520 --> 00:29:12,000
Speaker 1: renovations were complete, when the paint was dry, and before

699
00:29:12,040 --> 00:29:13,560
Speaker 1: the first event that you just kind of like just

700
00:29:13,720 --> 00:29:15,840
Speaker 1: walk into the space and just just like soak it

701
00:29:15,880 --> 00:29:16,200
Speaker 1: all in.

702
00:29:16,400 --> 00:29:19,440
Speaker 2: Yeah, And I still have like even yesterday, I like

703
00:29:19,480 --> 00:29:21,320
Speaker 2: waited for all the staff to leave and they were like,

704
00:29:21,440 --> 00:29:23,600
Speaker 2: you're gonna lock up today. I was like, yeah, and

705
00:29:23,680 --> 00:29:25,360
Speaker 2: I'll just like go out in the middle of the

706
00:29:25,400 --> 00:29:27,560
Speaker 2: floor and like you know, in the main gallery and

707
00:29:27,640 --> 00:29:31,480
Speaker 2: just look around and just like take a moment for myself. Yeah,

708
00:29:31,560 --> 00:29:32,920
Speaker 2: I feel like you got to do that stuff.

709
00:29:33,200 --> 00:29:35,479
Speaker 1: No, No, those moments are important man. Again, Like especially

710
00:29:35,480 --> 00:29:37,479
Speaker 1: when you're in the work and all the things are

711
00:29:37,520 --> 00:29:39,320
Speaker 1: kind of happening, Like I said, you need those moments

712
00:29:39,320 --> 00:29:41,440
Speaker 1: like those are the ones that really really impact. I

713
00:29:41,520 --> 00:29:42,640
Speaker 1: know for me, I've been trying to be a lot

714
00:29:42,640 --> 00:29:45,600
Speaker 1: more intentional about doing those kinds of things. We we

715
00:29:45,640 --> 00:29:47,640
Speaker 1: did the four or four day parade, you know, it

716
00:29:47,720 --> 00:29:49,520
Speaker 1: was funny. That was my baby, and that was literally

717
00:29:49,520 --> 00:29:52,320
Speaker 1: an idea that I had like last year, and that's

718
00:29:52,360 --> 00:29:54,080
Speaker 1: always That's what that makes that makes that was what

719
00:29:54,120 --> 00:29:55,880
Speaker 1: makes Atlanta so interesting is the fact we were to

720
00:29:55,880 --> 00:29:57,880
Speaker 1: pull that off in a year. You know, thirty five

721
00:29:57,960 --> 00:30:00,640
Speaker 1: hundred people walked in it. But I remember, man, like

722
00:30:01,080 --> 00:30:03,160
Speaker 1: we had rented out the Civic Center as like our

723
00:30:03,200 --> 00:30:06,120
Speaker 1: loading space, and we also closed on Ivan Allen had

724
00:30:06,200 --> 00:30:08,520
Speaker 1: thirty five hundred people lined up and I said, let

725
00:30:08,600 --> 00:30:11,280
Speaker 1: me just go. Look. So I get I grab a scooter, right,

726
00:30:11,400 --> 00:30:13,880
Speaker 1: and like we had P Street sheet PA Street shut down.

727
00:30:13,920 --> 00:30:15,800
Speaker 1: I had all the intersections blocked from here all the

728
00:30:15,800 --> 00:30:18,240
Speaker 1: way to underground Atlanta. And I get in my scooter

729
00:30:18,280 --> 00:30:22,120
Speaker 1: and I'm just riding down P Street Street and it's empty,

730
00:30:22,160 --> 00:30:23,720
Speaker 1: and I mean the street is empty, but there's like

731
00:30:23,760 --> 00:30:26,320
Speaker 1: nobody on the streets. And I just thought to myself,

732
00:30:26,320 --> 00:30:28,280
Speaker 1: I said, damn it, nobody's gonna come to my parade

733
00:30:28,320 --> 00:30:30,240
Speaker 1: like I did all this work. I said, this is

734
00:30:30,240 --> 00:30:32,320
Speaker 1: gonna be me. And I saw my mom out there.

735
00:30:32,440 --> 00:30:34,640
Speaker 1: I said, be me and my mom at this damn parade, right,

736
00:30:34,680 --> 00:30:36,800
Speaker 1: And so I was I was a little I was like, okay,

737
00:30:36,800 --> 00:30:39,120
Speaker 1: it'll be fine. And I drove back on the scooter

738
00:30:39,160 --> 00:30:40,840
Speaker 1: and went back. I said let's start, and we started it.

739
00:30:41,360 --> 00:30:43,120
Speaker 1: And I don't know where these people came from. It's

740
00:30:43,160 --> 00:30:45,480
Speaker 1: like people just fell out the sky. And as we

741
00:30:45,520 --> 00:30:47,960
Speaker 1: started going down, it was people everywhere. And I'm not

742
00:30:47,960 --> 00:30:50,400
Speaker 1: gonna lie, man, I shed a little thug tier one

743
00:30:50,520 --> 00:30:52,280
Speaker 1: or two like walking down there. Like as everything kind

744
00:30:52,280 --> 00:30:54,080
Speaker 1: of happened, right, you were like, I can't believe that

745
00:30:54,520 --> 00:30:57,200
Speaker 1: this idea that started right here in your mind, brought

746
00:30:57,360 --> 00:30:59,280
Speaker 1: all these people out to the point that like the

747
00:30:59,280 --> 00:31:01,320
Speaker 1: city is shut down. People a walk in like it

748
00:31:01,400 --> 00:31:02,080
Speaker 1: was a moment, you know.

749
00:31:02,160 --> 00:31:05,240
Speaker 2: I love that. No, that's like one thing. Like it's funny,

750
00:31:05,400 --> 00:31:08,040
Speaker 2: like when people get married, I always tell them something

751
00:31:08,080 --> 00:31:10,040
Speaker 2: similar because I think it was one of the greatest

752
00:31:10,040 --> 00:31:11,720
Speaker 2: pieces of advice someone gave me when me and my

753
00:31:11,760 --> 00:31:15,280
Speaker 2: wife got married. They're like, make sure because you know,

754
00:31:15,360 --> 00:31:17,960
Speaker 2: everything goes so fast. Like you know, They're like, make

755
00:31:18,000 --> 00:31:20,280
Speaker 2: sure in the middle of your wedding, like at the reception,

756
00:31:20,360 --> 00:31:24,400
Speaker 2: when everyone's partying, everyone's drinking, the music is blasting, take

757
00:31:24,400 --> 00:31:27,760
Speaker 2: a step outside with your wife. Go outside and like

758
00:31:28,000 --> 00:31:30,160
Speaker 2: walk away from the venue and turn around and look,

759
00:31:30,680 --> 00:31:32,720
Speaker 2: you know, and look at look at everybody. Everybody that's

760
00:31:32,760 --> 00:31:35,640
Speaker 2: there for you. Everything that you like led up to

761
00:31:35,640 --> 00:31:37,960
Speaker 2: this moment, because I feel like, you know, if you

762
00:31:37,960 --> 00:31:40,080
Speaker 2: don't take a minute to pause and like reflect and

763
00:31:40,120 --> 00:31:42,120
Speaker 2: see that, you know, everything just goes by and it's like,

764
00:31:42,480 --> 00:31:44,880
Speaker 2: you know, yeah, you need those moments. I mean, it's

765
00:31:44,880 --> 00:31:46,560
Speaker 2: the same thing like with business. It's like even when

766
00:31:46,600 --> 00:31:48,000
Speaker 2: we did the grand opening of the show, I did

767
00:31:48,000 --> 00:31:50,080
Speaker 2: the same thing. I was like, let's walk outside, look

768
00:31:50,080 --> 00:31:51,680
Speaker 2: at this line, look at these people, Look at all

769
00:31:51,720 --> 00:31:54,000
Speaker 2: these people that support you, you know, look at all

770
00:31:54,040 --> 00:31:58,320
Speaker 2: these people that believe in your vision. You know I think, yeah,

771
00:31:58,880 --> 00:31:59,640
Speaker 2: you gotta do that.

772
00:32:00,080 --> 00:32:01,920
Speaker 1: Yeah. No, Now when it comes to business, like, how

773
00:32:01,920 --> 00:32:04,280
Speaker 1: do you all, you know, approach when brands come to

774
00:32:04,280 --> 00:32:06,000
Speaker 1: work with you, Like, how do you think about is

775
00:32:06,040 --> 00:32:09,040
Speaker 1: this the right kind of collaboration? And more importantly, you know,

776
00:32:09,120 --> 00:32:10,560
Speaker 1: how do you make sure that you know what you

777
00:32:10,640 --> 00:32:12,720
Speaker 1: want to do is what kind of makes sense? Because

778
00:32:12,760 --> 00:32:14,800
Speaker 1: you know, these you know, these brands, the agency people,

779
00:32:14,800 --> 00:32:17,200
Speaker 1: they have lots of big ideas and it's like, okay,

780
00:32:17,240 --> 00:32:19,200
Speaker 1: but this is also my thing and in the way

781
00:32:19,200 --> 00:32:20,560
Speaker 1: I look, So how do you kind of work and

782
00:32:20,600 --> 00:32:21,240
Speaker 1: keep that balance?

783
00:32:21,360 --> 00:32:24,080
Speaker 2: Yeah? One thing, So, I mean, we have our creative agency,

784
00:32:24,080 --> 00:32:28,120
Speaker 2: which you know works with various brands, and you know,

785
00:32:28,120 --> 00:32:30,320
Speaker 2: we have six you know, over six hundred artists now

786
00:32:30,320 --> 00:32:32,880
Speaker 2: globally that we're working with on various creative projects. But

787
00:32:32,920 --> 00:32:34,760
Speaker 2: then there's also like the Greg mic brand, which is

788
00:32:34,760 --> 00:32:37,000
Speaker 2: my personal art and stuff. So there's collaborations that happen

789
00:32:37,040 --> 00:32:39,960
Speaker 2: on that side too with brands. So one thing I

790
00:32:40,000 --> 00:32:42,640
Speaker 2: always say is like for the collaborations for anything like

791
00:32:42,760 --> 00:32:45,760
Speaker 2: Greg Mike branded with stuff, like, it has to be

792
00:32:45,800 --> 00:32:48,400
Speaker 2: something in my lifestyle, right, something that I actively use,

793
00:32:48,640 --> 00:32:51,520
Speaker 2: like or that I'm like would like to use, right,

794
00:32:51,880 --> 00:32:53,840
Speaker 2: because I do get brands all the time, that it'll

795
00:32:53,880 --> 00:32:57,120
Speaker 2: be some random obscure product. You know, I'm not going

796
00:32:57,200 --> 00:32:59,520
Speaker 2: to mention any brand names, but you know they'll come

797
00:32:59,560 --> 00:33:01,440
Speaker 2: to me and be like, hey, can you do this

798
00:33:01,520 --> 00:33:03,200
Speaker 2: and collab with us on this? And I'm like, if

799
00:33:03,240 --> 00:33:05,920
Speaker 2: it's not like actively a part of my lifestyle, then

800
00:33:05,960 --> 00:33:08,479
Speaker 2: I'll say no to it, yea. And then usually at

801
00:33:08,480 --> 00:33:11,360
Speaker 2: that point, like it'll get past the agency, and that's

802
00:33:11,360 --> 00:33:13,239
Speaker 2: an opportunity for other artists because there are a lot

803
00:33:13,280 --> 00:33:15,320
Speaker 2: of other artists that might be into those products or

804
00:33:15,400 --> 00:33:18,360
Speaker 2: might you know, utilize these products, that would be interested

805
00:33:18,360 --> 00:33:21,160
Speaker 2: in that opportunity. So it's cool because it's like, if

806
00:33:21,160 --> 00:33:23,200
Speaker 2: it's not a fit for the Greg Mike brand in

807
00:33:23,280 --> 00:33:25,120
Speaker 2: my art there's you know, I'm sure there's an artist

808
00:33:25,160 --> 00:33:27,040
Speaker 2: out there that might be interested in it. So we're

809
00:33:27,080 --> 00:33:29,760
Speaker 2: able to kind of like share those resources. But yeah,

810
00:33:29,800 --> 00:33:32,280
Speaker 2: I mean everything that I've ever collabed with, whether it's

811
00:33:32,360 --> 00:33:36,600
Speaker 2: like you know, you know Louisville slugger, I did a

812
00:33:36,600 --> 00:33:39,479
Speaker 2: baseball that like grew up paying baseball, always dreamed of

813
00:33:39,520 --> 00:33:43,360
Speaker 2: like collaborating with the Polaroid camera, like got a custom polaroid,

814
00:33:43,400 --> 00:33:46,440
Speaker 2: Like grew up loving polaroids and like always taken, I mean,

815
00:33:46,520 --> 00:33:49,320
Speaker 2: always had them at the studio. So it's like it's

816
00:33:49,360 --> 00:33:51,320
Speaker 2: got to be that's it's got to check that box

817
00:33:51,360 --> 00:33:54,360
Speaker 2: because otherwise it doesn't come across authentic too, you know.

818
00:33:54,440 --> 00:33:58,240
Speaker 2: Like I feel like it's easy for artists, influencers, celebrities,

819
00:33:58,600 --> 00:34:00,880
Speaker 2: you know, like do these colaw labs and like people

820
00:34:00,880 --> 00:34:02,880
Speaker 2: are like, dude, come on, man, like that's a check.

821
00:34:02,960 --> 00:34:05,280
Speaker 2: Like let's be real, Like you don't you don't use

822
00:34:05,280 --> 00:34:07,840
Speaker 2: that in your lifestyle. So and I think like people

823
00:34:07,920 --> 00:34:10,240
Speaker 2: are so smart with the Internet and social media these days,

824
00:34:10,239 --> 00:34:12,960
Speaker 2: like they can tell, like they see you endorsing a

825
00:34:13,000 --> 00:34:16,399
Speaker 2: product and they're like, that's that's just a money play,

826
00:34:16,480 --> 00:34:19,440
Speaker 2: you know. So and I'm very sensitive about my art

827
00:34:19,440 --> 00:34:21,160
Speaker 2: brand and because you have to be when it when

828
00:34:21,200 --> 00:34:23,200
Speaker 2: it comes to like fine art and selling paintings, but

829
00:34:23,239 --> 00:34:25,920
Speaker 2: then also the brands that you're collaborating with, because it's

830
00:34:25,960 --> 00:34:28,840
Speaker 2: easy to turn off your collectors and that's like a

831
00:34:28,960 --> 00:34:32,160
Speaker 2: very sensitive area of like artists that do commercial brand

832
00:34:32,200 --> 00:34:32,879
Speaker 2: plays as well.

833
00:34:33,400 --> 00:34:35,960
Speaker 1: Yeah, now when you're now help me understand too, because

834
00:34:36,040 --> 00:34:37,680
Speaker 1: you kind of talked about the way the agency is

835
00:34:37,680 --> 00:34:39,919
Speaker 1: set up, Like there's you know, the greg Mic side

836
00:34:39,920 --> 00:34:41,839
Speaker 1: of it. There's also an agency, like like how does

837
00:34:41,880 --> 00:34:44,000
Speaker 1: that side of the agency work? You have multiple artists

838
00:34:44,040 --> 00:34:46,560
Speaker 1: that you know, work with there. They kind of have

839
00:34:46,600 --> 00:34:48,600
Speaker 1: different approaches like how does that side of agency?

840
00:34:48,920 --> 00:34:50,640
Speaker 2: So to kind of break it down easiest, there's like

841
00:34:50,640 --> 00:34:52,440
Speaker 2: to think about it, there's three pillars, right, There's like

842
00:34:52,480 --> 00:34:54,319
Speaker 2: the greg Mic art brand, which is probably what most

843
00:34:54,320 --> 00:34:56,960
Speaker 2: people see the murals, like you said, on the street,

844
00:34:57,040 --> 00:35:00,440
Speaker 2: or collabse or merch. Then there's abv agent Sis is

845
00:35:00,480 --> 00:35:03,480
Speaker 2: a full service creative house, which like Focus is more

846
00:35:03,520 --> 00:35:05,480
Speaker 2: like in the art space, so it's like anything from

847
00:35:05,480 --> 00:35:09,000
Speaker 2: like murals, collabse, you know, stuff with the sporting teams.

848
00:35:09,560 --> 00:35:11,759
Speaker 2: And then there's the gallery, which is just straight fine

849
00:35:11,840 --> 00:35:13,360
Speaker 2: art right like you want to come in. There's no

850
00:35:13,360 --> 00:35:15,760
Speaker 2: commercial attachment to it. It's like you're an art collector.

851
00:35:15,800 --> 00:35:18,080
Speaker 2: You want to buy a piece for your collection, your house, whatever.

852
00:35:18,719 --> 00:35:21,520
Speaker 2: And the agency and gallery work with close to six

853
00:35:21,560 --> 00:35:25,200
Speaker 2: hundred artists, like over six hundred ours globally, all different styles, abstract,

854
00:35:25,239 --> 00:35:30,200
Speaker 2: representational realism, whole nine. And then the agency and the

855
00:35:30,239 --> 00:35:32,359
Speaker 2: gallery are playing you know, back and forth with each other,

856
00:35:32,400 --> 00:35:35,040
Speaker 2: so like they're constantly tapping the gallery. So like if

857
00:35:35,040 --> 00:35:37,319
Speaker 2: we have a client that comes in and they say, hey,

858
00:35:37,360 --> 00:35:39,040
Speaker 2: we want to we have a new campaign coming up.

859
00:35:39,440 --> 00:35:43,160
Speaker 2: We want an artist from this area of this style,

860
00:35:43,680 --> 00:35:45,919
Speaker 2: you know, they can go to the gallery and be like, hey,

861
00:35:45,920 --> 00:35:48,319
Speaker 2: who do we have in our rolodex that's vetted, that's

862
00:35:48,320 --> 00:35:51,440
Speaker 2: selling work, that's you know, legit. That's not just like

863
00:35:51,480 --> 00:35:55,000
Speaker 2: a cold call, right and or a cold email to

864
00:35:55,040 --> 00:35:56,640
Speaker 2: a random artist. It's like people that we know that

865
00:35:56,680 --> 00:35:59,560
Speaker 2: are going to show up and deliver and we've worked

866
00:35:59,560 --> 00:36:02,520
Speaker 2: with them before for and built a relationship with which

867
00:36:02,560 --> 00:36:04,759
Speaker 2: is cool, and like, you know, because we're tracking all

868
00:36:04,760 --> 00:36:07,640
Speaker 2: that data too, like we know, you know, this artist

869
00:36:07,719 --> 00:36:09,799
Speaker 2: has sold x amount of pieces, and then there's there

870
00:36:09,840 --> 00:36:12,920
Speaker 2: this style and there from this you know, territory or whatever,

871
00:36:14,120 --> 00:36:16,080
Speaker 2: and they're vetted. And I think that's too, Like what

872
00:36:16,280 --> 00:36:18,879
Speaker 2: a lot of these big brands and and clients want

873
00:36:18,880 --> 00:36:20,920
Speaker 2: to know, you know, it's like they don't want to

874
00:36:21,520 --> 00:36:23,359
Speaker 2: do a deal with an artist and then find out

875
00:36:23,400 --> 00:36:26,160
Speaker 2: six six weeks later they're and you know, Costa Rica

876
00:36:26,239 --> 00:36:28,680
Speaker 2: surfing and they can't get the job done on time.

877
00:36:28,920 --> 00:36:31,640
Speaker 2: So yeah, it's like it's cool how it kind of

878
00:36:31,680 --> 00:36:34,320
Speaker 2: like all plays together. And you know, as I'm traveling

879
00:36:34,360 --> 00:36:36,800
Speaker 2: and like you know, going to different festivals where there's

880
00:36:36,840 --> 00:36:38,840
Speaker 2: you know, Swiss Alps, I'm meeting these artists form and

881
00:36:38,880 --> 00:36:42,080
Speaker 2: relationships and then relaying that information back to the agency

882
00:36:42,120 --> 00:36:44,520
Speaker 2: in the gallery like hey, you know, we're constantly like

883
00:36:44,560 --> 00:36:46,440
Speaker 2: on Slack and we have like a whole new talent

884
00:36:46,480 --> 00:36:49,319
Speaker 2: thread where I'm constantly dumping in, like I just met

885
00:36:49,320 --> 00:36:51,000
Speaker 2: this artist, you know, went out the other night. I

886
00:36:51,080 --> 00:36:53,480
Speaker 2: met this artist at this event, you know, sick work.

887
00:36:53,560 --> 00:36:55,399
Speaker 2: Check out their portfolio. Maybe they could be a good

888
00:36:55,400 --> 00:36:58,120
Speaker 2: fit for this thing we got going up or coming up.

889
00:36:58,200 --> 00:36:59,920
Speaker 2: So it's a lot of that, you know. I kind

890
00:36:59,920 --> 00:37:02,600
Speaker 2: of try to just you know, put my wings out there,

891
00:37:03,320 --> 00:37:05,720
Speaker 2: you know, meet different folks, you know, and then feed

892
00:37:05,719 --> 00:37:07,520
Speaker 2: that info into the agency and gallery and they can

893
00:37:07,600 --> 00:37:08,840
Speaker 2: kind of run with it how they need to.

894
00:37:09,200 --> 00:37:12,799
Speaker 1: Yeah. Now, one of the biggest parts, especially with businesses

895
00:37:13,480 --> 00:37:16,120
Speaker 1: money yep. And I asked this. I'm about to ask

896
00:37:16,200 --> 00:37:18,560
Speaker 1: this question very intentionally because I think this is something

897
00:37:18,680 --> 00:37:21,000
Speaker 1: a lot of creative struggle with, Like how do you

898
00:37:21,040 --> 00:37:24,640
Speaker 1: approach pricing creativity, especially like this one thing when it

899
00:37:24,680 --> 00:37:27,799
Speaker 1: comes to you know, obviously like selling fine art all

900
00:37:27,800 --> 00:37:29,319
Speaker 1: that kind of stuff, right, but like when it comes

901
00:37:29,320 --> 00:37:31,799
Speaker 1: to a brand approaching you and you're trying to kind

902
00:37:31,800 --> 00:37:34,279
Speaker 1: of idiate around a concept, like just I think that's

903
00:37:34,280 --> 00:37:35,640
Speaker 1: one thing that a lot of people struggle with is

904
00:37:35,680 --> 00:37:38,920
Speaker 1: figured out, Like, you know, am I overpricing and underpricing myself?

905
00:37:38,920 --> 00:37:40,719
Speaker 1: How to like what's your kind of methodology to figure

906
00:37:40,719 --> 00:37:42,520
Speaker 1: out if a brand wants to work with you? How

907
00:37:42,520 --> 00:37:43,880
Speaker 1: do y'all kind of get to that number?

908
00:37:44,040 --> 00:37:47,520
Speaker 2: Yeah? No, I think the art world's definitely interesting because

909
00:37:47,920 --> 00:37:51,600
Speaker 2: like fine art world, I mean, who can say it's

910
00:37:51,600 --> 00:37:52,840
Speaker 2: all at the end of the day, it's paint on

911
00:37:52,880 --> 00:37:55,480
Speaker 2: a canvas, right, And like who can say that painting's

912
00:37:55,520 --> 00:37:57,800
Speaker 2: five million? Or who can say that painting's one hundred

913
00:37:57,800 --> 00:37:59,799
Speaker 2: and fifty dollars? You know, it's you know, it's up

914
00:37:59,800 --> 00:38:03,000
Speaker 2: to I mean obviously there's markets that determine pricing. Like

915
00:38:03,000 --> 00:38:06,400
Speaker 2: if someone pays you know, X amount of dollars and

916
00:38:06,560 --> 00:38:09,239
Speaker 2: reoccurring at that that value, then yeah, your work is

917
00:38:09,239 --> 00:38:12,359
Speaker 2: probably worth that. You know, if you're constantly selling at

918
00:38:12,360 --> 00:38:17,400
Speaker 2: a certain price point, Uh. I think, like it's definitely

919
00:38:17,440 --> 00:38:19,520
Speaker 2: interesting because like you know, obviously, artists that have been

920
00:38:19,520 --> 00:38:21,920
Speaker 2: around longer that are doing brand deals or agency deals

921
00:38:22,000 --> 00:38:25,799
Speaker 2: or commercial collaborations like you know, you do have to

922
00:38:25,840 --> 00:38:28,440
Speaker 2: take the fact into you know, how long they've been

923
00:38:28,440 --> 00:38:30,600
Speaker 2: doing it, and you know what's their reach and what's

924
00:38:30,600 --> 00:38:34,279
Speaker 2: there nowadays. You know, unfortunately, brands, you know, look at

925
00:38:34,280 --> 00:38:36,640
Speaker 2: social metrics and want to know, you know, if I'm

926
00:38:36,640 --> 00:38:38,640
Speaker 2: collaborating with you, you know, what are these metrics going

927
00:38:38,680 --> 00:38:40,360
Speaker 2: to look like? On the back end, share some of

928
00:38:40,360 --> 00:38:45,320
Speaker 2: your previous metrics and historicals. They want to see a

929
00:38:45,320 --> 00:38:47,919
Speaker 2: lot of that stuff. And it's kind of a mix

930
00:38:47,960 --> 00:38:53,360
Speaker 2: between you know, taking that information, you know, previous metrics,

931
00:38:53,400 --> 00:38:57,600
Speaker 2: previous projects, costs, and then also building backwards. I mean,

932
00:38:57,600 --> 00:38:58,560
Speaker 2: I think at the end of the day, it all

933
00:38:58,600 --> 00:39:01,000
Speaker 2: starts from a ground up like cost space, like what

934
00:39:01,040 --> 00:39:02,880
Speaker 2: does it cost you to produce this project? You know,

935
00:39:02,960 --> 00:39:05,520
Speaker 2: that's everything from for example, like a mural, like you

936
00:39:05,600 --> 00:39:10,080
Speaker 2: have lift cost, flight, hotel assistance, you know, all your

937
00:39:10,080 --> 00:39:13,000
Speaker 2: hard costs. I think it's always a start from there, right,

938
00:39:13,040 --> 00:39:14,839
Speaker 2: and then it's like, okay, what does the artists want

939
00:39:14,840 --> 00:39:17,440
Speaker 2: to make and then like the agency has margins to

940
00:39:17,480 --> 00:39:19,560
Speaker 2: cover overhead and all those things to make sure we

941
00:39:19,640 --> 00:39:23,320
Speaker 2: keep the lights on and pay our team. So over years,

942
00:39:23,360 --> 00:39:26,200
Speaker 2: you know, we figure out the formulas. But I think, yeah,

943
00:39:26,200 --> 00:39:28,920
Speaker 2: the trickiest part is always like going to the artists

944
00:39:29,000 --> 00:39:32,200
Speaker 2: or even with myself, like you know, how much what's

945
00:39:32,239 --> 00:39:34,959
Speaker 2: the artist fee? Right, It's like you have your hard

946
00:39:35,000 --> 00:39:37,359
Speaker 2: costs and you have your margins built in to make

947
00:39:37,400 --> 00:39:41,120
Speaker 2: sure from a business respective you're making money and you're profitable.

948
00:39:41,120 --> 00:39:42,600
Speaker 2: But then it's always like, yeah, I think that's the

949
00:39:42,600 --> 00:39:44,320
Speaker 2: biggest thing because a lot of things, you know, a

950
00:39:44,320 --> 00:39:46,600
Speaker 2: lot of time a brand will come to us and

951
00:39:46,680 --> 00:39:48,600
Speaker 2: until we speak to an artist and be like, hey,

952
00:39:48,600 --> 00:39:50,400
Speaker 2: here's the gig, here's the scope, Like what do you

953
00:39:50,440 --> 00:39:52,120
Speaker 2: want to make on this thing? We can't put a

954
00:39:52,160 --> 00:39:54,359
Speaker 2: real budget together. Yeah, you know, we can put our

955
00:39:54,360 --> 00:39:55,960
Speaker 2: hard costs together. But if the artist is like, hey,

956
00:39:56,000 --> 00:39:58,720
Speaker 2: I want to make sixty grand off this thing, versus

957
00:39:58,800 --> 00:40:01,040
Speaker 2: I want to make fifteen grand, that's a whole different story.

958
00:40:01,440 --> 00:40:03,160
Speaker 1: Yeah, Like it's you know, it's interesting, Like you know,

959
00:40:03,560 --> 00:40:05,920
Speaker 1: that's always a funny part of the conversation. Right, It's

960
00:40:05,920 --> 00:40:07,839
Speaker 1: always like, well, what's your budget? How much does it cost?

961
00:40:07,920 --> 00:40:10,000
Speaker 1: And it's like, yeah, but you got to understand too.

962
00:40:10,080 --> 00:40:12,080
Speaker 1: Like I had I had a client and that came

963
00:40:12,120 --> 00:40:13,799
Speaker 1: to me with a number for a project the other week,

964
00:40:13,840 --> 00:40:15,400
Speaker 1: and I just looking at it like I was like,

965
00:40:15,440 --> 00:40:17,560
Speaker 1: I want to do this, but I'm not gonna make

966
00:40:17,560 --> 00:40:20,440
Speaker 1: any money off of it, just because I know what

967
00:40:20,480 --> 00:40:22,959
Speaker 1: the art the hard costs are associated with this thing,

968
00:40:23,760 --> 00:40:26,600
Speaker 1: and your number is gonna barely cover those hard costs.

969
00:40:27,080 --> 00:40:29,799
Speaker 1: And plus, if I'm just being honest, you're just making

970
00:40:29,840 --> 00:40:31,880
Speaker 1: that number up. I'm so tired of y'all coming up

971
00:40:31,920 --> 00:40:34,319
Speaker 1: these like arbitrary round Like I tell people all the time,

972
00:40:34,360 --> 00:40:36,280
Speaker 1: it's so funny, man. It's like a lot of people

973
00:40:36,280 --> 00:40:39,040
Speaker 1: think they think, you know, five, ten, twenty. It's like, yeah,

974
00:40:39,040 --> 00:40:42,040
Speaker 1: but there's nuances that kind of stuff. So even folks

975
00:40:42,040 --> 00:40:43,920
Speaker 1: come to me with projects, I tell them, I say, look,

976
00:40:44,320 --> 00:40:47,160
Speaker 1: give me a number, and my my goal with the

977
00:40:47,200 --> 00:40:48,719
Speaker 1: work that we do is to try to give you

978
00:40:48,719 --> 00:40:51,960
Speaker 1: as much value as possible for that number. Now, I'm

979
00:40:52,000 --> 00:40:53,800
Speaker 1: going to try to meet it or meet somewhere. But

980
00:40:53,800 --> 00:40:55,120
Speaker 1: at the same time, I'm gonna tell you, if you're

981
00:40:55,120 --> 00:40:56,640
Speaker 1: telling me that this is what you got, I'm gonna

982
00:40:56,640 --> 00:40:58,120
Speaker 1: tell you this is what it takes yeah, and we

983
00:40:58,160 --> 00:41:00,919
Speaker 1: can have that conversation. But yeah, I'm I'm way past

984
00:41:00,960 --> 00:41:04,200
Speaker 1: the days of you know, taking a loss on projects.

985
00:41:04,200 --> 00:41:05,560
Speaker 1: Like you said, you got to build that margin in,

986
00:41:05,600 --> 00:41:07,600
Speaker 1: you got to build those other elements in the lights on.

987
00:41:07,680 --> 00:41:09,680
Speaker 2: Yeah, and I think, I mean, it is a lot

988
00:41:09,680 --> 00:41:13,520
Speaker 2: of like education educating clients sometimes, like new clients. You know,

989
00:41:14,320 --> 00:41:17,760
Speaker 2: it's like they think, oh, paint a mural, a giant

990
00:41:17,760 --> 00:41:19,880
Speaker 2: you know, twenty foot thirty foot mural, Like they're not

991
00:41:20,000 --> 00:41:21,879
Speaker 2: thinking of all that. They're not thinking that you need

992
00:41:21,920 --> 00:41:25,920
Speaker 2: insurance for the artists, which we're covering right, Like, like

993
00:41:26,000 --> 00:41:27,840
Speaker 2: there's so many things that go into it. They're not

994
00:41:27,880 --> 00:41:29,520
Speaker 2: probably thinking you need a lift. They probably think you

995
00:41:29,680 --> 00:41:31,960
Speaker 2: just use the ladder that's in your back shed, you

996
00:41:32,040 --> 00:41:33,799
Speaker 2: know what I mean. And the lift cost could be

997
00:41:33,840 --> 00:41:36,360
Speaker 2: you know, ten grand, right, you know, paint could be

998
00:41:36,400 --> 00:41:38,600
Speaker 2: five grand. It's like, yeah, I think a lot of

999
00:41:38,600 --> 00:41:40,279
Speaker 2: times you have to kind of like break it out

1000
00:41:40,320 --> 00:41:41,879
Speaker 2: and be like all right, I know in your head

1001
00:41:41,920 --> 00:41:44,120
Speaker 2: you thought it was X, but like I'm going to

1002
00:41:44,160 --> 00:41:46,239
Speaker 2: show you all these exact costs and we're not even

1003
00:41:46,320 --> 00:41:47,239
Speaker 2: we're not even there yet.

1004
00:41:47,360 --> 00:41:49,279
Speaker 1: Yeah, this is just would cost to do this would

1005
00:41:49,440 --> 00:41:50,279
Speaker 1: just to show up.

1006
00:41:51,400 --> 00:41:54,520
Speaker 2: Yeah, so and a lot of people just don't know,

1007
00:41:54,560 --> 00:41:56,640
Speaker 2: and it's like you kind of got to just you know, educate,

1008
00:41:56,680 --> 00:41:58,800
Speaker 2: and you know, it's a learning process for some people.

1009
00:41:59,680 --> 00:42:02,279
Speaker 2: It's like, you know, there's some people that just they're like,

1010
00:42:02,440 --> 00:42:04,759
Speaker 2: here's my budget, make it happen. There's other people that

1011
00:42:04,800 --> 00:42:06,319
Speaker 2: are you know, there's like this is all I got.

1012
00:42:06,960 --> 00:42:08,839
Speaker 2: And that's a choice for the artists too. There's something

1013
00:42:08,840 --> 00:42:11,719
Speaker 2: and I'm sure, like you're saying, there's probably things where

1014
00:42:11,719 --> 00:42:13,799
Speaker 2: you're like, Okay, I'm gonna look at this one as

1015
00:42:13,800 --> 00:42:16,320
Speaker 2: a charity charity gig, and it's like I'm doing it

1016
00:42:16,320 --> 00:42:18,480
Speaker 2: because I love it, and I maybe there's other opportunities

1017
00:42:18,560 --> 00:42:20,920
Speaker 2: or maybe there's a promise for future work or you know.

1018
00:42:21,080 --> 00:42:23,600
Speaker 2: I think you gotta kind of take those things as

1019
00:42:23,640 --> 00:42:25,040
Speaker 2: they come and make those decisions.

1020
00:42:25,120 --> 00:42:27,400
Speaker 1: Yeah. Yeah, Again, like every project is different, there's some

1021
00:42:27,640 --> 00:42:30,480
Speaker 1: there's different reasons to take on different things, and it's

1022
00:42:30,520 --> 00:42:31,959
Speaker 1: just something again I think that a lot of people

1023
00:42:31,960 --> 00:42:33,960
Speaker 1: struggle with because they don't necessarily have there's not a

1024
00:42:34,000 --> 00:42:36,920
Speaker 1: there's not a class around how to price I tell

1025
00:42:36,920 --> 00:42:38,759
Speaker 1: people a little bit subjective, but at the same time,

1026
00:42:39,200 --> 00:42:41,040
Speaker 1: to your point, it is very much bottom up in

1027
00:42:41,040 --> 00:42:44,560
Speaker 1: some capacities, right, Like, there are costs to do this work,

1028
00:42:44,600 --> 00:42:46,520
Speaker 1: and at a minimum, you need to figure out what

1029
00:42:46,520 --> 00:42:49,000
Speaker 1: those costs are. You need to add on, like I said,

1030
00:42:49,000 --> 00:42:51,160
Speaker 1: your margin, you add on what you're trying to make.

1031
00:42:51,200 --> 00:42:52,839
Speaker 1: I mean that was that's one of the reasons. That's

1032
00:42:52,840 --> 00:42:55,200
Speaker 1: one of the things I really learned in working in

1033
00:42:55,200 --> 00:42:57,399
Speaker 1: the agency space for a long time. And I tell

1034
00:42:57,400 --> 00:42:59,960
Speaker 1: people like, that's and that's when something Even with Atlanta too,

1035
00:43:00,080 --> 00:43:02,920
Speaker 1: I think Atlanta is a very I say, it's a

1036
00:43:03,000 --> 00:43:05,799
Speaker 1: very like hustler focused city, and the problem with is

1037
00:43:05,840 --> 00:43:07,279
Speaker 1: good and bad. The problem with that is you have

1038
00:43:07,280 --> 00:43:09,160
Speaker 1: a lot of people that have never necessarily had like

1039
00:43:09,360 --> 00:43:12,480
Speaker 1: formal training or formal work experience, and so they're kind

1040
00:43:12,520 --> 00:43:14,560
Speaker 1: of like just figuring it out, and so there's always

1041
00:43:14,600 --> 00:43:17,440
Speaker 1: that like push and pull. It's like, I know you're guessing,

1042
00:43:17,480 --> 00:43:18,920
Speaker 1: but let me also show you kind of how you

1043
00:43:18,960 --> 00:43:21,239
Speaker 1: do it from a structured standpoint, Right. You merge those

1044
00:43:21,239 --> 00:43:23,279
Speaker 1: two things together, and that's where you kind of start

1045
00:43:23,280 --> 00:43:25,680
Speaker 1: to figure out how it works for you because everybody's

1046
00:43:25,680 --> 00:43:29,000
Speaker 1: situation is different. One thing I would also ask you too, though,

1047
00:43:29,080 --> 00:43:31,080
Speaker 1: is I gotta know, man, what is what does Greg

1048
00:43:31,120 --> 00:43:32,000
Speaker 1: might think about AI?

1049
00:43:32,360 --> 00:43:35,680
Speaker 2: That's funny. I was just gonna say that, like literally,

1050
00:43:35,800 --> 00:43:37,279
Speaker 2: I was just about that was about to be my

1051
00:43:37,320 --> 00:43:41,200
Speaker 2: next comment. So, I mean, I think AI is obviously

1052
00:43:41,239 --> 00:43:44,319
Speaker 2: super powerful, and I use it for a lot of

1053
00:43:44,360 --> 00:43:48,799
Speaker 2: my Like mundane, I mean, it's great for like you know,

1054
00:43:49,160 --> 00:43:52,200
Speaker 2: adding up numbers and doing what Excel does in Google sheets,

1055
00:43:52,320 --> 00:43:54,600
Speaker 2: or even like you're saying, like you know, what should

1056
00:43:54,600 --> 00:43:56,880
Speaker 2: be the profit margin on this project here at my expenses?

1057
00:43:56,960 --> 00:43:58,799
Speaker 2: Things like that, like the beauty of the Internet and

1058
00:43:58,800 --> 00:44:01,520
Speaker 2: that power and not like I think it should be used.

1059
00:44:01,560 --> 00:44:03,880
Speaker 2: It's a great brain. I mean you can literally go

1060
00:44:03,920 --> 00:44:08,080
Speaker 2: on chat and learn how to do whatever. Yeah, you know,

1061
00:44:08,200 --> 00:44:12,520
Speaker 2: like our hvac coy our hvac was frozen the other day.

1062
00:44:12,719 --> 00:44:15,600
Speaker 2: I took pictures of what it looked like the making

1063
00:44:15,719 --> 00:44:19,720
Speaker 2: model upload those photos of chat GBT and then compared

1064
00:44:19,719 --> 00:44:22,200
Speaker 2: that against what this this guy that just rolled up

1065
00:44:22,239 --> 00:44:24,480
Speaker 2: and gave me a crazy quote that I that told

1066
00:44:24,520 --> 00:44:26,839
Speaker 2: me I needed to replace X y Z, I need

1067
00:44:26,840 --> 00:44:29,799
Speaker 2: this warranty. You know. It's like it's easy to fact

1068
00:44:29,880 --> 00:44:31,879
Speaker 2: check things. It's easy to learn and fact checks things

1069
00:44:31,960 --> 00:44:34,360
Speaker 2: very quickly and cut through the bullshit, you know, what

1070
00:44:34,400 --> 00:44:37,239
Speaker 2: I mean. So I love using it for things like that,

1071
00:44:37,400 --> 00:44:39,160
Speaker 2: right to make like use it as a second brain

1072
00:44:39,200 --> 00:44:42,279
Speaker 2: to make you more powerful. I don't like the creativity

1073
00:44:42,280 --> 00:44:44,879
Speaker 2: aspect of it, you know, where there's now all these

1074
00:44:44,960 --> 00:44:47,040
Speaker 2: artists that are just making mock ups on you know,

1075
00:44:47,640 --> 00:44:50,759
Speaker 2: and just painting those mockups and using a projector. I mean,

1076
00:44:50,800 --> 00:44:54,839
Speaker 2: I think that's not a good looks you're that's insane. Yeah, yeah,

1077
00:44:54,920 --> 00:44:57,439
Speaker 2: so I mean there's people because you know, it takes

1078
00:44:57,480 --> 00:45:00,200
Speaker 2: the soul out of creativity. And it's funny now, like

1079
00:45:00,800 --> 00:45:03,320
Speaker 2: I read a statistic yesterday that said ninety seven percent

1080
00:45:03,360 --> 00:45:07,360
Speaker 2: of the people cannot tell the difference between AI generated music.

1081
00:45:07,360 --> 00:45:09,040
Speaker 2: I don't know if you've seen like Suno and like

1082
00:45:09,040 --> 00:45:13,560
Speaker 2: oh and you know, I've always been like super into tech.

1083
00:45:13,600 --> 00:45:16,040
Speaker 2: You know, it's like been into you know that. You know,

1084
00:45:16,239 --> 00:45:19,320
Speaker 2: when anything new comes out, I'm always gonna investigate it

1085
00:45:19,360 --> 00:45:20,880
Speaker 2: and see what it does and what its powers are

1086
00:45:20,960 --> 00:45:24,399
Speaker 2: and understand it. Right to be knowledgeable about it. And

1087
00:45:25,040 --> 00:45:28,000
Speaker 2: looking at this Suno stuff, it's it's insanity. Like you

1088
00:45:28,040 --> 00:45:30,200
Speaker 2: can type in with one prompt and say make me

1089
00:45:30,239 --> 00:45:32,640
Speaker 2: a song that sounds like this. That's country that has

1090
00:45:32,680 --> 00:45:36,880
Speaker 2: these lyrics and within two minutes it can create something

1091
00:45:36,920 --> 00:45:39,719
Speaker 2: that has potential to be like a Spotify, you know, Billboard,

1092
00:45:40,360 --> 00:45:43,440
Speaker 2: you know, I think right now I was reading yesterday,

1093
00:45:43,480 --> 00:45:46,360
Speaker 2: like the biggest country song right now is an AI

1094
00:45:46,560 --> 00:45:51,759
Speaker 2: song on Spotify with an AI created person and the

1095
00:45:51,800 --> 00:45:56,640
Speaker 2: whole song was made through AI. Also, there was like

1096
00:45:56,680 --> 00:46:00,279
Speaker 2: some AI A and R rep that that somebody just.

1097
00:46:00,239 --> 00:46:02,319
Speaker 1: Sign Oh yeah, I didn't see that one. Forget Yeah.

1098
00:46:02,360 --> 00:46:04,839
Speaker 2: I mean like it's it's insanity, and it's like it's

1099
00:46:04,840 --> 00:46:07,080
Speaker 2: one of those things like you're not gonna slow it down.

1100
00:46:07,239 --> 00:46:09,759
Speaker 2: You've got to figure out how to use it to

1101
00:46:09,840 --> 00:46:12,759
Speaker 2: your advantage. Don't use it as a crutch, don't use

1102
00:46:12,800 --> 00:46:16,200
Speaker 2: it as you're all in. And I go back and

1103
00:46:16,239 --> 00:46:19,440
Speaker 2: forth on the creative stuff because like people do use

1104
00:46:19,520 --> 00:46:23,400
Speaker 2: references to make you know, murals, Like if someone's like,

1105
00:46:23,440 --> 00:46:25,200
Speaker 2: all right, I'm gonna paint a realistic image of a

1106
00:46:25,200 --> 00:46:28,440
Speaker 2: bird sitting on a mountain with some trees and a turtle,

1107
00:46:28,560 --> 00:46:31,680
Speaker 2: like back in the day when and back in the day,

1108
00:46:31,680 --> 00:46:34,120
Speaker 2: it's like maybe a year or two ago, Like people

1109
00:46:34,120 --> 00:46:36,280
Speaker 2: would go to Google images and they pull all those images,

1110
00:46:36,320 --> 00:46:38,359
Speaker 2: they put them together in photoshop, they create a mock

1111
00:46:38,440 --> 00:46:40,239
Speaker 2: up and then they project and paint that. So it's

1112
00:46:40,280 --> 00:46:43,760
Speaker 2: like it's not that much different because people were still

1113
00:46:44,080 --> 00:46:47,200
Speaker 2: doing these like you know, utilizing references and images. They're

1114
00:46:47,239 --> 00:46:50,440
Speaker 2: not just creating characters out of their brain. Yeah, you know,

1115
00:46:50,560 --> 00:46:53,120
Speaker 2: like people that paint realism. It's just more I think

1116
00:46:53,160 --> 00:46:55,399
Speaker 2: seeing people that are like cutting that whole step out

1117
00:46:55,719 --> 00:46:58,759
Speaker 2: and just typing it in and getting this incredible like

1118
00:46:59,160 --> 00:47:02,040
Speaker 2: rendering and then ainting that exactly kind of bothers me

1119
00:47:02,120 --> 00:47:04,399
Speaker 2: a lot, you knowing the same thing with the music thing.

1120
00:47:04,440 --> 00:47:07,600
Speaker 2: It's like I'm nervous for like electronic music, Like I

1121
00:47:07,640 --> 00:47:09,279
Speaker 2: love electronic music. I do a lot of work in

1122
00:47:09,360 --> 00:47:11,279
Speaker 2: the space. I DJ a lot of like you know,

1123
00:47:11,320 --> 00:47:16,920
Speaker 2: house music, and I think that's like the most unsafe area,

1124
00:47:17,000 --> 00:47:19,960
Speaker 2: gray area that I'm nervous about because obviously, like no

1125
00:47:20,000 --> 00:47:24,200
Speaker 2: one's fact checking DJs to say, like are you producing

1126
00:47:24,239 --> 00:47:27,279
Speaker 2: this live versus like a it's easy to like to

1127
00:47:27,920 --> 00:47:30,480
Speaker 2: do a live do a live DJ set and use

1128
00:47:30,520 --> 00:47:34,399
Speaker 2: all AI created music versus like a country music star

1129
00:47:34,640 --> 00:47:36,560
Speaker 2: or someone that sings rock, rock and pop and like

1130
00:47:36,600 --> 00:47:39,560
Speaker 2: fact check somebody because they're actually like singing on stage,

1131
00:47:39,680 --> 00:47:41,440
Speaker 2: you know. I mean, obviously there's some producers that are

1132
00:47:41,480 --> 00:47:44,480
Speaker 2: using the vpad and like whatever doing live drums and stuff.

1133
00:47:44,520 --> 00:47:47,359
Speaker 2: But like that's where I'm most scared because it's like

1134
00:47:47,880 --> 00:47:50,239
Speaker 2: at that point, if you're creating like house music using

1135
00:47:50,280 --> 00:47:52,720
Speaker 2: Suno and it's all AI music and it's chart topping

1136
00:47:53,040 --> 00:47:55,000
Speaker 2: and you're just going out and djaying that, it's like,

1137
00:47:55,440 --> 00:47:57,400
Speaker 2: how can you where do you fact check that?

1138
00:47:57,960 --> 00:48:00,680
Speaker 1: Yeah? I saw them. So for the my Isaac Hay's

1139
00:48:00,680 --> 00:48:02,600
Speaker 1: a third, he was actually over here and he was

1140
00:48:02,640 --> 00:48:04,360
Speaker 1: he was doing some stuff I saw him online posting

1141
00:48:04,360 --> 00:48:06,440
Speaker 1: the other day because it was an artist. Yeah that

1142
00:48:06,560 --> 00:48:08,360
Speaker 1: like there was this whole story about like an AI artist

1143
00:48:08,360 --> 00:48:10,759
Speaker 1: that was created and like sign like a deal. But

1144
00:48:10,840 --> 00:48:14,680
Speaker 1: he was pointing out that because that artists AI generated,

1145
00:48:14,880 --> 00:48:18,120
Speaker 1: anybody could use that same voice to make any song.

1146
00:48:19,040 --> 00:48:21,319
Speaker 1: So based on what he was explaining, he was like, look, yeah,

1147
00:48:21,320 --> 00:48:23,480
Speaker 1: he's like I went and got that artist's voice, and

1148
00:48:23,520 --> 00:48:26,120
Speaker 1: I went and made my own song in chat and

1149
00:48:26,160 --> 00:48:27,799
Speaker 1: now I got this artist singing. So he's like, it's

1150
00:48:27,800 --> 00:48:30,319
Speaker 1: not even protected. So I think right now it's very

1151
00:48:30,440 --> 00:48:33,200
Speaker 1: much the wild West, and it's interesting. I'm interesting to

1152
00:48:33,200 --> 00:48:34,759
Speaker 1: see how kind of things like land out. But I

1153
00:48:34,800 --> 00:48:36,480
Speaker 1: agree with you, I think I think again I use

1154
00:48:36,520 --> 00:48:38,799
Speaker 1: AI all the time, but I use it as kind

1155
00:48:38,800 --> 00:48:41,759
Speaker 1: of a thought partner for a lot of things. And

1156
00:48:41,800 --> 00:48:43,400
Speaker 1: I mean, I will admit I definitely use it to

1157
00:48:43,440 --> 00:48:45,400
Speaker 1: help me like think about creative ideas. But at the

1158
00:48:45,440 --> 00:48:48,520
Speaker 1: same time, there's still always a human element and we're

1159
00:48:48,560 --> 00:48:50,040
Speaker 1: always like looking at that and we're never just taking

1160
00:48:50,040 --> 00:48:51,799
Speaker 1: that stuff in copy and pastes just putting on there.

1161
00:48:51,800 --> 00:48:54,680
Speaker 1: From an artistic standpoint, you know, a lot of the

1162
00:48:54,800 --> 00:48:57,040
Speaker 1: artists generated it is is based off of real art,

1163
00:48:57,080 --> 00:48:59,239
Speaker 1: though it is based off of you know, samples of

1164
00:48:59,280 --> 00:49:01,839
Speaker 1: other artists, So at a certain point it's like it's

1165
00:49:01,880 --> 00:49:05,680
Speaker 1: not even necessarily real. It's just you know, remixes of

1166
00:49:05,719 --> 00:49:07,359
Speaker 1: things that you've kind of seen. And I think that's

1167
00:49:07,360 --> 00:49:09,120
Speaker 1: the part we got to be really careful about, is

1168
00:49:09,800 --> 00:49:12,480
Speaker 1: it's a great thought partner. But from a creativity standpoint,

1169
00:49:12,520 --> 00:49:16,279
Speaker 1: I don't see AI replacing the creativity of humans anytime soon,

1170
00:49:16,320 --> 00:49:19,000
Speaker 1: and I think that's gonna always be our differentiator.

1171
00:49:19,120 --> 00:49:21,239
Speaker 2: Yeah. I put a post up like a few weeks

1172
00:49:21,320 --> 00:49:24,759
Speaker 2: ago that you know, pretty much like got a lot

1173
00:49:24,760 --> 00:49:26,759
Speaker 2: of people talking, but it was it was more just

1174
00:49:26,840 --> 00:49:30,560
Speaker 2: like as everything becomes AI generated, people are going to

1175
00:49:30,600 --> 00:49:33,600
Speaker 2: be drawn more to the handcrafted. They're you don't want

1176
00:49:33,600 --> 00:49:35,760
Speaker 2: to see the brushstrokes. They're gonna want to see the drips.

1177
00:49:35,760 --> 00:49:38,480
Speaker 2: They're gonna want to see that this was, you know,

1178
00:49:38,560 --> 00:49:40,320
Speaker 2: not a print that was just made on AI and

1179
00:49:40,360 --> 00:49:42,239
Speaker 2: then printed on canvas in your house. You know, there's

1180
00:49:42,280 --> 00:49:45,560
Speaker 2: no they want to know this story behind it. Yeah,

1181
00:49:45,880 --> 00:49:48,360
Speaker 2: I'm a firm believer that, like the way that social

1182
00:49:48,400 --> 00:49:51,560
Speaker 2: is going, you know, proof of content and like proof

1183
00:49:51,560 --> 00:49:53,880
Speaker 2: of creation is going to be huge where it's like

1184
00:49:54,160 --> 00:49:56,080
Speaker 2: people are going to be and we're already seeing it

1185
00:49:56,120 --> 00:49:58,040
Speaker 2: with like Twitch and live streaming and all this stuff.

1186
00:49:58,040 --> 00:50:00,359
Speaker 2: It's like, you know the way that Beaver just like

1187
00:50:00,480 --> 00:50:02,719
Speaker 2: set up a whole warehouse where it's just like you're

1188
00:50:02,760 --> 00:50:05,760
Speaker 2: seeing him live stream so you can see the behind

1189
00:50:05,800 --> 00:50:07,759
Speaker 2: the scenes. Like people are gonna want more and more

1190
00:50:07,760 --> 00:50:09,760
Speaker 2: of that, And I think we're going we're leaning towards

1191
00:50:09,800 --> 00:50:13,200
Speaker 2: a world where it's like if you're not live streaming

1192
00:50:13,239 --> 00:50:16,120
Speaker 2: the creation and the behind the scenes and the every

1193
00:50:16,200 --> 00:50:20,960
Speaker 2: day like there's no like you know, there's no validation

1194
00:50:21,040 --> 00:50:22,960
Speaker 2: that that was actually created by you. But I think

1195
00:50:22,960 --> 00:50:24,680
Speaker 2: it's gonna be like you're gonna want to have a

1196
00:50:24,719 --> 00:50:27,040
Speaker 2: live stream of Twitch of like Timberland in the studio

1197
00:50:27,160 --> 00:50:29,800
Speaker 2: making it beat and you know, so and so singing

1198
00:50:29,880 --> 00:50:31,480
Speaker 2: on top of it. So that like that's what people

1199
00:50:31,520 --> 00:50:33,360
Speaker 2: are gonna be drawn. I mean, they're already into that,

1200
00:50:33,400 --> 00:50:36,239
Speaker 2: but I think that's gonna just validate things way more.

1201
00:50:36,320 --> 00:50:39,279
Speaker 1: You have to show the work, yeah, you know, like

1202
00:50:39,280 --> 00:50:41,120
Speaker 1: like like you know, Gary Ve always talks about like

1203
00:50:41,160 --> 00:50:43,840
Speaker 1: you get a document and create, and I think for us,

1204
00:50:43,920 --> 00:50:46,560
Speaker 1: that's something we've even started implementing and a lot of

1205
00:50:46,560 --> 00:50:48,560
Speaker 1: things that we're doing even on the butterside, Like I'm

1206
00:50:48,600 --> 00:50:50,239
Speaker 1: working on a new project and like a big part

1207
00:50:50,280 --> 00:50:52,839
Speaker 1: of based on even what you said, a big part

1208
00:50:52,840 --> 00:50:55,160
Speaker 1: of and I didn't even realize it until you said

1209
00:50:55,160 --> 00:50:57,319
Speaker 1: it like that, but now I'm thinking about it. One

1210
00:50:57,320 --> 00:50:59,440
Speaker 1: of the things I even wrote into the project was

1211
00:50:59,520 --> 00:51:02,600
Speaker 1: we had a cord BTS for everything, you know, because

1212
00:51:02,600 --> 00:51:04,319
Speaker 1: there's a whole opportunity with that. But I was thinking

1213
00:51:04,320 --> 00:51:06,200
Speaker 1: about it more form just the documentation standpoint. But to

1214
00:51:06,239 --> 00:51:09,440
Speaker 1: your point, it's documenting the process and the creativity to

1215
00:51:09,480 --> 00:51:11,320
Speaker 1: let people know this is really authentic and this is

1216
00:51:11,320 --> 00:51:13,359
Speaker 1: how it came to be. So I think to your point,

1217
00:51:13,400 --> 00:51:15,120
Speaker 1: like that's definitely something people start thinking about.

1218
00:51:15,320 --> 00:51:18,400
Speaker 2: Yeah, Yeah, we don't. I mean we're always saying it,

1219
00:51:18,360 --> 00:51:20,360
Speaker 2: and it's like, I think it's so hard for like

1220
00:51:20,440 --> 00:51:22,920
Speaker 2: creative people, like even for me, like to be in

1221
00:51:22,960 --> 00:51:26,279
Speaker 2: the studio and have a camera set up while I'm

1222
00:51:26,280 --> 00:51:29,080
Speaker 2: painting the entire painting and moving around and stop and

1223
00:51:29,080 --> 00:51:31,880
Speaker 2: then you know, going on cap cut and making edits

1224
00:51:32,000 --> 00:51:35,680
Speaker 2: or you know, it's like that's not natural for artists.

1225
00:51:35,719 --> 00:51:38,520
Speaker 2: But it's like now it's just it's like this evolution

1226
00:51:38,640 --> 00:51:40,440
Speaker 2: of like you kind of have to do that stuff,

1227
00:51:41,400 --> 00:51:44,200
Speaker 2: you know, Yeah, as part of the creative process. Maybe

1228
00:51:44,200 --> 00:51:46,759
Speaker 2: we're turning into old dinosaurs and like the new young kids.

1229
00:51:46,760 --> 00:51:48,560
Speaker 2: It's just like that's what you do, right, It's like

1230
00:51:48,840 --> 00:51:50,719
Speaker 2: everything you do. You got a film and you know

1231
00:51:50,719 --> 00:51:52,719
Speaker 2: maybe in the future it's going to be you know,

1232
00:51:52,840 --> 00:51:55,200
Speaker 2: you're recording twenty four to seven, three sixty five, and

1233
00:51:55,760 --> 00:51:57,799
Speaker 2: you know you're always on live stream. It's like you

1234
00:51:57,840 --> 00:51:59,319
Speaker 2: can turn it on and off when you want to.

1235
00:51:59,440 --> 00:52:01,680
Speaker 1: But it's like, you know, well you kind of see

1236
00:52:01,680 --> 00:52:03,280
Speaker 1: it now. I mean even with like twitch and everything.

1237
00:52:03,280 --> 00:52:05,560
Speaker 1: I mean first there was people streaming from the houses.

1238
00:52:05,600 --> 00:52:07,920
Speaker 1: Now they have the IRL bags or streaming outside. It's

1239
00:52:07,920 --> 00:52:10,480
Speaker 1: twenty four to seven. Yeah, the meda glass. You know.

1240
00:52:11,239 --> 00:52:13,719
Speaker 1: So the way I always think about it is I

1241
00:52:13,760 --> 00:52:16,000
Speaker 1: look at it kind of through the eyes of children sometimes,

1242
00:52:16,520 --> 00:52:19,800
Speaker 1: so I think about my kids. I remember when my

1243
00:52:19,880 --> 00:52:23,560
Speaker 1: daughter was born, you know, I remember, I will admit

1244
00:52:23,600 --> 00:52:25,200
Speaker 1: I was a parent that gave my kid an iPad

1245
00:52:25,640 --> 00:52:27,800
Speaker 1: when she was little, but did like the games and

1246
00:52:27,800 --> 00:52:30,319
Speaker 1: stuff on it, right, And I remember there was a

1247
00:52:30,360 --> 00:52:34,319
Speaker 1: point in which she walked up to the TV and

1248
00:52:34,360 --> 00:52:37,080
Speaker 1: she tried to swipe the TV and I was like, baby,

1249
00:52:37,160 --> 00:52:40,799
Speaker 1: Daddy can't afford to swiping TV right now. But from

1250
00:52:40,840 --> 00:52:42,880
Speaker 1: my I was like, from my user experien I was like, oh,

1251
00:52:43,080 --> 00:52:44,960
Speaker 1: like her interaction is, you know, you can touch it

1252
00:52:45,000 --> 00:52:47,440
Speaker 1: and move and swipe things, right, you know. My son,

1253
00:52:47,560 --> 00:52:49,200
Speaker 1: So my daughter's thirteen, my son is eight. There's a

1254
00:52:49,200 --> 00:52:52,799
Speaker 1: five year difference. My son. What I've noticed with him

1255
00:52:52,920 --> 00:52:56,319
Speaker 1: is growing up, he had Alexa and so he would

1256
00:52:56,320 --> 00:52:58,120
Speaker 1: just tell Alexa what he wanted and it would happen.

1257
00:52:58,440 --> 00:53:00,839
Speaker 1: He would say, play this song and do this. And

1258
00:53:01,080 --> 00:53:03,200
Speaker 1: even now he wants to watch TV, he just talks

1259
00:53:03,200 --> 00:53:05,200
Speaker 1: to the remote control, talks to his computer. Right, So

1260
00:53:05,239 --> 00:53:07,400
Speaker 1: his interaction with the world is like very voice driven.

1261
00:53:07,520 --> 00:53:08,799
Speaker 1: And so I kind of just think about like those

1262
00:53:08,840 --> 00:53:11,680
Speaker 1: kind of things, right, It's like that's the expectation that

1263
00:53:11,719 --> 00:53:12,880
Speaker 1: these kids are even coming up with.

1264
00:53:12,960 --> 00:53:13,080
Speaker 2: Now.

1265
00:53:13,239 --> 00:53:15,880
Speaker 1: Was like, you know what, what what did my I got?

1266
00:53:16,000 --> 00:53:17,600
Speaker 1: Talking to a friend of mine, he said, yeah, my

1267
00:53:17,800 --> 00:53:19,040
Speaker 1: son was just like, you know, we're just gonna search

1268
00:53:19,040 --> 00:53:20,560
Speaker 1: it up, Like we're just gonna type and search it up.

1269
00:53:20,560 --> 00:53:22,080
Speaker 1: It's gonna pop up, like I'm gonna tell the computer

1270
00:53:22,120 --> 00:53:23,880
Speaker 1: what I want to know and it's gonna come back.

1271
00:53:23,960 --> 00:53:25,400
Speaker 1: Or like even him me, my son is coming to

1272
00:53:25,400 --> 00:53:27,759
Speaker 1: me me and like Dad, I gotta write this thing

1273
00:53:27,800 --> 00:53:30,279
Speaker 1: for school, you know, open up chat GBT so I

1274
00:53:30,280 --> 00:53:31,920
Speaker 1: can write it. And I'm like, no, you write it.

1275
00:53:32,400 --> 00:53:35,279
Speaker 1: I'm not gonna like you. That's the whole point of learning. Son,

1276
00:53:35,400 --> 00:53:37,359
Speaker 1: is not for you to go tell Chat to write

1277
00:53:37,440 --> 00:53:41,320
Speaker 1: me a paragraph about you know, the different the different

1278
00:53:41,360 --> 00:53:45,080
Speaker 1: tropical climates. Like you get the book, you create your

1279
00:53:45,120 --> 00:53:47,640
Speaker 1: own thoughts and you put it on paper. But I

1280
00:53:47,680 --> 00:53:50,160
Speaker 1: definitely think again, like to your point there, it's it's

1281
00:53:50,239 --> 00:53:52,280
Speaker 1: it's interesting to see. And I do think we're gonna

1282
00:53:52,280 --> 00:53:56,479
Speaker 1: be in a space very soon where everything is gonna

1283
00:53:56,520 --> 00:53:58,000
Speaker 1: kind of be expected to be online. And I know,

1284
00:53:58,080 --> 00:54:00,279
Speaker 1: for me, that's something I'm not necessarily that come with

1285
00:54:00,440 --> 00:54:02,400
Speaker 1: I'm getting better at even pointing the camera at myself.

1286
00:54:02,400 --> 00:54:04,640
Speaker 1: But like the idea of like just live streaming and

1287
00:54:05,000 --> 00:54:06,600
Speaker 1: putting yourself on there, Like it's just.

1288
00:54:06,560 --> 00:54:08,240
Speaker 2: It's it's normal.

1289
00:54:08,320 --> 00:54:14,000
Speaker 1: It's not normal at least not so man. It's it's

1290
00:54:14,000 --> 00:54:15,920
Speaker 1: an interesting thing. Man, it's a good conversation. Look, man,

1291
00:54:15,920 --> 00:54:17,759
Speaker 1: as we get ready to wrap this thing up, one

1292
00:54:17,760 --> 00:54:19,879
Speaker 1: of my questions I have for you. I know, again

1293
00:54:19,960 --> 00:54:21,480
Speaker 1: you love art and doing a lot of stuff. Who

1294
00:54:21,480 --> 00:54:24,200
Speaker 1: are some of your favorite Atlanta artists? Like who are

1295
00:54:24,200 --> 00:54:26,600
Speaker 1: the people that you get inspiration from here in the

1296
00:54:26,600 --> 00:54:29,000
Speaker 1: Atlanta area? Wow?

1297
00:54:29,040 --> 00:54:33,000
Speaker 2: What a tough question considering how many artists we work

1298
00:54:33,080 --> 00:54:34,480
Speaker 2: with localists probably.

1299
00:54:34,200 --> 00:54:37,120
Speaker 1: Like I want to get you in trouble, Like, what's

1300
00:54:37,120 --> 00:54:41,560
Speaker 1: your favorite kid? Look, this this list is not exhaustive.

1301
00:54:43,120 --> 00:54:44,960
Speaker 1: Is there anyone that expires you or that you just

1302
00:54:45,040 --> 00:54:46,120
Speaker 1: like love the work they kind of do?

1303
00:54:46,200 --> 00:54:52,360
Speaker 2: Manh hmm, there's so many to list. I mean, I think, like,

1304
00:54:52,400 --> 00:54:56,279
Speaker 2: who's probably closest to me Artist Wolf Dog Ash just

1305
00:54:56,320 --> 00:54:58,839
Speaker 2: because I've seen his career, you know, from the ground up,

1306
00:54:59,200 --> 00:55:01,920
Speaker 2: like you know, seeing this success and he's you know,

1307
00:55:02,120 --> 00:55:04,440
Speaker 2: he's a member of the crew and the team you know,

1308
00:55:04,520 --> 00:55:07,080
Speaker 2: Nate Frost, who's also at a b V two seeing

1309
00:55:07,120 --> 00:55:10,880
Speaker 2: his evolution of his work. But then you know, there's

1310
00:55:10,920 --> 00:55:14,360
Speaker 2: there's so many great artists in Atlanta. Thomas Turner is

1311
00:55:14,360 --> 00:55:16,880
Speaker 2: another great one again, like you know, he came to

1312
00:55:16,920 --> 00:55:19,040
Speaker 2: me and you know, years ago and was working a

1313
00:55:19,080 --> 00:55:21,600
Speaker 2: bar job and I encourage him to jump off the

1314
00:55:21,600 --> 00:55:24,600
Speaker 2: cliff and follow his dreams. Now he's traveling around the world,

1315
00:55:24,640 --> 00:55:29,160
Speaker 2: you know, payting murals, you know that are insanely detailed

1316
00:55:29,200 --> 00:55:35,560
Speaker 2: and massive. You know, there's there's so many folks, uh Dax,

1317
00:55:35,760 --> 00:55:40,640
Speaker 2: legendary graffiti artists, who's also like in you know o G.

1318
00:55:40,840 --> 00:55:43,719
Speaker 2: You know, Dungeon family, Cat We've done a lot of work,

1319
00:55:43,760 --> 00:55:46,959
Speaker 2: which did his solo show. I don't know I could.

1320
00:55:46,960 --> 00:55:50,439
Speaker 2: I could stay here for days, you know, list them out,

1321
00:55:51,400 --> 00:55:53,440
Speaker 2: But I mean any any honestly, like any of the

1322
00:55:53,480 --> 00:55:57,760
Speaker 2: people from Atlanta the ab V shows, Like I'm obviously

1323
00:55:57,800 --> 00:55:59,839
Speaker 2: big fans of them. And that's whether you know, being

1324
00:56:00,080 --> 00:56:03,080
Speaker 2: on the gallery and we're supporting and working together.

1325
00:56:03,200 --> 00:56:06,759
Speaker 1: So absolutely, man, we'll look great. This is this is

1326
00:56:06,800 --> 00:56:09,879
Speaker 1: an amazing conversation. I appreciate you pulling up man. Before

1327
00:56:09,880 --> 00:56:11,640
Speaker 1: we get out of here, My last question for you

1328
00:56:11,640 --> 00:56:14,719
Speaker 1: would be, and I'm not gonna say if, because I

1329
00:56:14,800 --> 00:56:17,440
Speaker 1: know there have been, but if there was a Greg

1330
00:56:17,480 --> 00:56:20,440
Speaker 1: mic billboard somewhere in Atlanta that you could put anything

1331
00:56:20,440 --> 00:56:22,480
Speaker 1: you wanted to put on it, what would you put

1332
00:56:22,480 --> 00:56:24,640
Speaker 1: on that Greg Mike billboard? It could be a character,

1333
00:56:24,640 --> 00:56:26,319
Speaker 1: it could be a statement, it could be anything. What

1334
00:56:26,320 --> 00:56:27,480
Speaker 1: would you put on that billboard?

1335
00:56:28,000 --> 00:56:30,319
Speaker 2: So the one that's like bucket lists item that I'm

1336
00:56:30,320 --> 00:56:32,799
Speaker 2: really I'm going to figure out and you know, we'll

1337
00:56:32,800 --> 00:56:36,280
Speaker 2: probably make it happen after now that I'm putting into words,

1338
00:56:36,360 --> 00:56:39,480
Speaker 2: is we need to get that billboard. Get some art

1339
00:56:39,520 --> 00:56:41,560
Speaker 2: on the billboard when you're coming up the escalators at

1340
00:56:41,560 --> 00:56:44,319
Speaker 2: the airport. Okay, digital billboard. Yeah, I mean, I know

1341
00:56:44,360 --> 00:56:46,799
Speaker 2: we got Louta on there. M h. We got we

1342
00:56:46,880 --> 00:56:49,200
Speaker 2: got some other folks, but we need some artists up

1343
00:56:49,239 --> 00:56:51,360
Speaker 2: on there. So I might have to send a text

1344
00:56:51,480 --> 00:56:53,000
Speaker 2: to a few folks and see if we can make

1345
00:56:53,040 --> 00:56:55,640
Speaker 2: that happen. I don't think it's that far of a stretch.

1346
00:56:55,680 --> 00:56:57,520
Speaker 1: It's not a far of a stretch. I'm sure between

1347
00:56:57,560 --> 00:56:58,759
Speaker 1: some of the folks you would be.

1348
00:56:58,760 --> 00:57:01,239
Speaker 2: A picture of me. I just sort of Atlanta, some

1349
00:57:01,560 --> 00:57:04,360
Speaker 2: Atlanta art, not to the Atlanta arts because we are

1350
00:57:04,600 --> 00:57:09,120
Speaker 2: Atlanta is known globally now for our street arts, our murals, yeah,

1351
00:57:09,239 --> 00:57:11,080
Speaker 2: and the artists that are coming out of this city.

1352
00:57:11,200 --> 00:57:13,359
Speaker 2: So I mean it's always I feel like a lot

1353
00:57:13,360 --> 00:57:15,239
Speaker 2: of people think of Atlanta and they think of you know,

1354
00:57:15,600 --> 00:57:18,920
Speaker 2: the rappers, you know, the musicians. But like, you know,

1355
00:57:19,160 --> 00:57:20,680
Speaker 2: got to make sure we keep that art up there

1356
00:57:20,680 --> 00:57:22,880
Speaker 2: on the map too, because it's definitely making a name

1357
00:57:22,880 --> 00:57:23,840
Speaker 2: for itself for the city.

1358
00:57:24,440 --> 00:57:26,680
Speaker 1: Yeah, you know, I mean for a long time, that

1359
00:57:26,840 --> 00:57:29,120
Speaker 1: art of the young girl with her hands up, you know,

1360
00:57:29,200 --> 00:57:30,840
Speaker 1: coming up was a big piece, and that it that

1361
00:57:30,840 --> 00:57:32,680
Speaker 1: had gone away eventually. Yeah, we need some more art

1362
00:57:32,720 --> 00:57:34,720
Speaker 1: up in there. Yeah, you know that that's that's people

1363
00:57:34,720 --> 00:57:37,520
Speaker 1: need to understand more about Atlanta. So yo, man, Greg,

1364
00:57:37,600 --> 00:57:41,200
Speaker 1: Mike Mac congratulations on everything you've done, some amazing work.

1365
00:57:41,240 --> 00:57:43,560
Speaker 1: You're definitely in Atlanta legend and we appreciate you. Puting

1366
00:57:43,600 --> 00:57:44,600
Speaker 1: the protonomics man.

1367
00:57:44,640 --> 00:57:47,400
Speaker 2: Thank you. It's been a great time chatting. Appreciate asolutely.

1368
00:57:47,520 --> 00:57:49,280
Speaker 1: And with that's it, that's the pot y'all we out

1369
00:57:49,360 --> 00:57:49,600
Speaker 1: peak

1370
00:57:51,280 --> 00:57:53,080
Speaker 2: Awesome boom