WEBVTT - Bloomberg Businessweek Weekend - May 17th, 2024

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<v Speaker 1>This is Bloomberg business Week Inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Messer and Tim Stenebek from Bloomberg Radio.

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<v Speaker 2>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast.

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<v Speaker 2>This week we are diving deep into some of the

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<v Speaker 2>major geopolitical tensions of our time, including the ongoing tensions

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<v Speaker 2>in the relationship between the US and China. One key

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<v Speaker 2>driver of that stress Taiwan. We catch up with the

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<v Speaker 2>author of The Struggle for Taiwan In just a moment.

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<v Speaker 3>Meantime, Russian President Vladimir Putin visiting Chinese President Shijin Ping,

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<v Speaker 3>underlining the vital importance of their relationship. As Beijing faces

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<v Speaker 3>growing US pressure to curtail support that's helping Moscow continue

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<v Speaker 3>its war in Ukraine, the two pledging to intensify cooperation

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<v Speaker 3>against US containment of their countries. A new novel out

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<v Speaker 3>takes us back to Moscow in the early nineteen nineties

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<v Speaker 3>and to what might have been when it comes to

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<v Speaker 3>Russia's historical path.

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<v Speaker 2>And then there is the Middle East, which has played

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<v Speaker 2>out in numerous protests on college campuses by pro Palestinian

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<v Speaker 2>students and groups which have been largely shut down ahead

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<v Speaker 2>of recent college graduation. Well, it got us thinking again

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<v Speaker 2>about all the money in higher education, and so the

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<v Speaker 2>author of Bankers in the Ivory Tower, the troubling rise

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<v Speaker 2>of financiers and US higher education will be along shortly.

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<v Speaker 3>All of that to come. We begin, though, with the

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<v Speaker 3>US and China. This past week, JP Morgan CEO Jamie

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<v Speaker 3>Diamond called for full and thoughtful engagement with the country

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<v Speaker 3>as President Biden imposed sweeping tariffs on a range of

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<v Speaker 3>Chinese imports.

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<v Speaker 2>And then tim there's Taiwan. This past week, Reuters reporting

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<v Speaker 2>US and Taiwan navies conducted joint drills in the Western

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<v Speaker 2>Pacific and April, citing four unidentified people briefed on the matter,

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<v Speaker 2>and this as China's military has ramped up its activities

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<v Speaker 2>in and around Taiwan over the past few years. Also,

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<v Speaker 2>a US delegation in Taiwan this weekend for the inauguration

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<v Speaker 2>of Taiwan's next president, casting the visit as keeping with

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<v Speaker 2>long standing practice in an effort to manage tensions between

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<v Speaker 2>the self governing island and China.

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<v Speaker 3>China, the US, Taiwan. As we like to say, it's complicated,

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<v Speaker 3>and sometimes a history lesson is key in understanding the

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<v Speaker 3>situation and what's at stake. Sulman Wassaf Khan is professor

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<v Speaker 3>of History and International Relations at Tuff's University. His new

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<v Speaker 3>book The Struggle for Taiwan, A History of America, China

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<v Speaker 3>and the Island Caught Between.

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<v Speaker 4>We're now at a point where there are large numbers

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<v Speaker 4>of ships floating too close to one another, too many

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<v Speaker 4>planes in the sky, and the US and China seemed

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<v Speaker 4>to my mind to be one accident and a bad

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<v Speaker 4>decision away from something that could go horribly, horribly wrong

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<v Speaker 4>for all of us. And going through the history shows

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<v Speaker 4>you both how we got here, but also that there

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<v Speaker 4>were various ways out along the way, and there are

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<v Speaker 4>moments that we can look to and learn from and

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<v Speaker 4>that might help us better navigate the future.

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<v Speaker 2>Well, it's interesting that you say that, and I do.

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<v Speaker 2>I wonder it always feels so delicate, if you will,

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<v Speaker 2>And I think about going back to when Nancy Pelosi

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<v Speaker 2>what was it the summer of twenty twenty two, and

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<v Speaker 2>took a visit she was then what us house speaker,

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<v Speaker 2>and she went to visit Taipei. That was not a

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<v Speaker 2>great situation, to say the least.

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<v Speaker 4>It was not a great situation. And if you cast

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<v Speaker 4>your mind back to that, you might remember who she Jin,

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<v Speaker 4>who was the editor of a tabloid, saying her plane

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<v Speaker 4>should be shot down, which was remarkable. It's not something

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<v Speaker 4>that you would expect to be said, because usually Beijing

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<v Speaker 4>has been quite good at controlling the level of vitriol

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<v Speaker 4>that gets into propaganda. But you think about it, and

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<v Speaker 4>then you cast your mind back to the heinan spyplane

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<v Speaker 4>incident that kicked off George W. Bush's presidency, and you say,

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<v Speaker 4>you know, a Chinese plane collided with an American plane.

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<v Speaker 4>But we all managed to walk away from that alive.

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<v Speaker 4>That was partly because there was an interest in both

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<v Speaker 4>Beijing and in Washington and getting along and in not

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<v Speaker 4>going to rule. When Belosi went to Taiwan, the thought

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<v Speaker 4>that kept going through my mind was if this goes wrong,

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<v Speaker 4>do we have that mutual commitment to getting out of

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<v Speaker 4>it live still intact? And the answer seemed to be uncertain,

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<v Speaker 4>which is not something you want to think about. When

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<v Speaker 4>there are two great powers armed with nuclear weapons.

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<v Speaker 2>You know, it's interesting. I feel like we have that

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<v Speaker 2>conversation a lot about you know, both of us, kind

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<v Speaker 2>of whether it was the Middle East with Iran and Israel,

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<v Speaker 2>about walking away and saying, wait a minute, the risks

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<v Speaker 2>of moving forward are escalating. Are just it's too much

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<v Speaker 2>that's at stake. But when you look at what's happening

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<v Speaker 2>in Taiwan and the US and China, is that willingness

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<v Speaker 2>to walk away and preserve some calmness if you will,

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<v Speaker 2>Is that willingness kind of waning if you will.

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<v Speaker 4>I think it's waxing and waning. To be honest, it

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<v Speaker 4>depends in any given moment. It was heartening to see

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<v Speaker 4>some commitments with both Joe Biden and reaching out to

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<v Speaker 4>one another and saying can we walk away from this?

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<v Speaker 4>It was heartening to an extent to see some recognition that,

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<v Speaker 4>you know, while China might be a competitor, we don't

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<v Speaker 4>want to go all the way into cataclysm. In some

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<v Speaker 4>contact with Chinese officials to that effect. What was not heartening, however,

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<v Speaker 4>was the fact that the waxing happened too. So you

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<v Speaker 4>mentioned the terroriffs just now, you mentioned the drills, and

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<v Speaker 4>it's an election year and in an election year, everybody

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<v Speaker 4>advis to get tough on China. One of the things

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<v Speaker 4>Donald Trump did was to forge a bipartisan consensus around

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<v Speaker 4>the idea that we needed to get tough on China.

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<v Speaker 4>And that's something that in an election year will lead

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<v Speaker 4>to what, to my mind, amounts to a lot of

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<v Speaker 4>fostering and a lot of dangerous bosturing, because the sensitivities

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<v Speaker 4>in daging are such that you don't know when things

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<v Speaker 4>will go wrong.

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<v Speaker 2>Well as you know, getting tough, the United States getting

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<v Speaker 2>tough on China right, maybe through tariffs, and then there's

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<v Speaker 2>something different. I feel like when it comes to Taiwan.

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<v Speaker 2>Is that fair to say that that is a whole

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<v Speaker 2>other level in terms of what China, how it's used,

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<v Speaker 2>high and the importance of it.

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<v Speaker 4>I think it's certainly a whole other level to Beijing.

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<v Speaker 4>I think Taiwan is one of those spots that hurt

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<v Speaker 4>and that they felt they had a commitment from the

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<v Speaker 4>United States to a one China principle that the United

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<v Speaker 4>States still says we do not challenge that. But if

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<v Speaker 4>you look at things like trying to bolster Taiwan's diplomatic partnerships,

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<v Speaker 4>if you look at things like Belosi's visit to Taiwan

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<v Speaker 4>and other senior lawmakers visits to Taiwan. You really do

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<v Speaker 4>have to wonder, especially if you're sitting in Beijing, how

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<v Speaker 4>committed is the United States to that principle that's being

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<v Speaker 4>you know, in some ways at the core of the

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<v Speaker 4>relationship between the two countries since Nixon and Kissinger went

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<v Speaker 4>to China. If that is being challenged, it opens up

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<v Speaker 4>a can of worms that's just far more sensitive than

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<v Speaker 4>even a trade dispute would be.

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<v Speaker 2>You know, it feels like with President g the one country,

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<v Speaker 2>two systems policy that seem to work, it doesn't feel

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<v Speaker 2>like it does anymore.

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<v Speaker 4>One country, two systems is a fascinating concept, and Dunshaping

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<v Speaker 4>was actually the person who came up with it, right,

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<v Speaker 4>And when Dun comes up with it, it's interesting he actually

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<v Speaker 4>wants it to work like two systems. He's very explicit

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<v Speaker 4>about saying, you know, when Hong Kong comes back under

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<v Speaker 4>one country, two systems, I don't want to tamper with

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<v Speaker 4>the second system. It's the goose that lays the golden eggs.

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<v Speaker 4>Why would I change something that's working, And that actually

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<v Speaker 4>starts off a huge debate in Taiwan at the time,

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<v Speaker 4>maybe one country, two systems is the way to go.

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<v Speaker 4>What changes under Xi Jinping, of course, is that the

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<v Speaker 4>second system bit gets left out. Hong Kong, if you

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<v Speaker 4>look at it today, is not a place that it

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<v Speaker 4>was even ten years ago, even twenty years ago, when

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<v Speaker 4>you could commemorate the Tianeman Square massacre, when you could

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<v Speaker 4>criticize the government in Beijing, when you can do all

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<v Speaker 4>sorts of things that you know mainland China proper, you

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<v Speaker 4>probably could not have got away with. That's not the

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<v Speaker 4>case anymore. So what Chijinping has demonstrated is that one country,

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<v Speaker 4>two system items is a nice concept, but it can

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<v Speaker 4>change with the people charged with implementing it. And if

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<v Speaker 4>you're sitting in Taipei and you say, look, we worked

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<v Speaker 4>really hard to get to a democracy where there have

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<v Speaker 4>been peaceful transitions of power, one country, two systems doesn't

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<v Speaker 4>look all that attractive anymore.

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<v Speaker 2>Soman, How do we get here where Taiwan is caught

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<v Speaker 2>between the United States and China and we know that

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<v Speaker 2>it's a nation that Beijing covets, protects ownership. You see

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<v Speaker 2>it very clearly, and yet as you note, it wasn't

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<v Speaker 2>historically Chinese.

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<v Speaker 4>Historically, it starts off being its own weird level waste

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<v Speaker 4>station between East Asia and Southeast Asia in maritime terms,

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<v Speaker 4>and then the Qing dynasty conquers China along with other

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<v Speaker 4>parts of the world and conquerors Taiwan. That dynasty then

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<v Speaker 4>loses Taiwan to the Japanese Empire in the War of

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<v Speaker 4>eighteen ninety four to five, and Taiwan is seed it

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<v Speaker 4>to Japan in perpetuity. Perpetuity lasts till the end of

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<v Speaker 4>World War two, and the United States at the Cairo

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<v Speaker 4>Declaration says that Taiwan is going to be restored to

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<v Speaker 4>the Republic of China. Problem with that declaration being there's

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<v Speaker 4>many different China's at the time, including of course the

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<v Speaker 4>Communists and the civil war that erupts between the Communists

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<v Speaker 4>and the nationalists that would be the Nationalists would be

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<v Speaker 4>the Republic of China. Is one that the United States

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<v Speaker 4>is not sure where it stands on. It wants to

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<v Speaker 4>wash its hands of the nationalists, and when the Nationalists

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<v Speaker 4>are eventually beaten back to the island of Taiwan, the

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<v Speaker 4>betting money is sooner or later, this too is going

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<v Speaker 4>to become part of the People's Republic of China. What

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<v Speaker 4>the nationalists set up on Taiwan is a police state

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<v Speaker 4>by the way, that has a whiff of settler colonialism

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<v Speaker 4>to it, so there's not much sympathy for it. But

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<v Speaker 4>when the Korean War breaks out, Truman sends the Seventh

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<v Speaker 4>Fleet to the Taiwan straight and that begins the separation

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<v Speaker 4>of the island from the government that is governing China.

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<v Speaker 4>For much of the next few decades, the United States

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<v Speaker 4>is going to be stopped trying to choose between two Chinas,

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<v Speaker 4>and it's only when Henry Kissinger and Richard Nixon decide

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<v Speaker 4>to make peace with the PRC in nineteen seventy one

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<v Speaker 4>that the United States once again has a modus of

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<v Speaker 4>evende with Beijing. But that leaves the fate of Taiwan

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<v Speaker 4>uncertain because for domestic reasons, the United States feels it

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<v Speaker 4>cannot come to a definitive handing over, as it were,

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<v Speaker 4>of Taiwan to the PRC. But the One China principle

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<v Speaker 4>acknowledges that Chinese on both sides of the Taiwan Strait

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<v Speaker 4>maintained that there is but one China, that Taiwan is

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<v Speaker 4>a part of China, that the United States does not

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<v Speaker 4>dispute this formulation. That is more or less the situation

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<v Speaker 4>that attains still normalization of relations between the United States

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<v Speaker 4>and the PRC with Jimmy Carter overseas. But that normalization

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<v Speaker 4>comes with the Taiwan Relations Act, which means that the

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<v Speaker 4>President is supposed to think about the defense of Taiwan,

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<v Speaker 4>that being in the interests of the United States, which

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<v Speaker 4>of course has Beijing howling mad. But that is where

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<v Speaker 4>we are, and as a result, Taiwan has maintained a

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<v Speaker 4>separation from China to this date.

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<v Speaker 2>Well, you know, it's interesting, So you give that that history,

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<v Speaker 2>and I feel like it's been a tortured relationship a

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<v Speaker 2>little bit on the part of US and US politicians

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<v Speaker 2>about what the US role is right in terms of

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<v Speaker 2>protecting Taiwan.

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<v Speaker 4>It remains a tortured relationship. You know, if you look

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<v Speaker 4>at the Taiwan Relations Act and ask, how is this

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<v Speaker 4>consistent with the one China principle, right, and so it

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<v Speaker 4>doesn't look all that consistent, but one can talk one's

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<v Speaker 4>way into thinking of it that way. If the United

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<v Speaker 4>States remains committed to the defense of Taiwan at some level,

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<v Speaker 4>that is saying we have an interest in what is

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<v Speaker 4>happening here, and we're willing to tell China what to

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<v Speaker 4>do about it. So to maintain that that is somehow

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<v Speaker 4>consistent with the idea that Taiwan is part of China

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<v Speaker 4>seems to me to be untenable. Why is the United

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<v Speaker 4>States committed to this? I think there's a whole host

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<v Speaker 4>of reasons. There is s partly credibility. One wants to

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<v Speaker 4>show China one can be tough. There is domestic political consideration.

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<v Speaker 4>One doesn't want to appear weak on China before one's constituents.

0:12:17.440 --> 0:12:19.840
<v Speaker 4>And what has been created on that island is something

0:12:19.880 --> 0:12:21.199
<v Speaker 4>that excites some sympathy.

0:12:21.800 --> 0:12:27.040
<v Speaker 2>Well, what does Taiwan want and what's its own kind

0:12:27.040 --> 0:12:29.920
<v Speaker 2>of independent thought in all of this? And I think

0:12:29.920 --> 0:12:32.280
<v Speaker 2>about it especially We spent so much time, as you

0:12:32.280 --> 0:12:37.559
<v Speaker 2>would imagine, talking about semiconductors, the importance of TSMC, how

0:12:37.559 --> 0:12:41.400
<v Speaker 2>important it is to the world, the global world of semiconductors.

0:12:42.559 --> 0:12:45.120
<v Speaker 2>But I do think about what does Taiwan want in

0:12:45.160 --> 0:12:48.360
<v Speaker 2>all of this? What can it do independently if anything?

0:12:48.679 --> 0:12:51.680
<v Speaker 4>So I think what Taiwan wants And you actually saw

0:12:51.679 --> 0:12:55.480
<v Speaker 4>a consensus on this in the elections earlier this year.

0:12:57.240 --> 0:12:59.959
<v Speaker 4>There doesn't seem to be any rush to unify with China.

0:13:02.120 --> 0:13:05.200
<v Speaker 4>The three parties that were contesting the election, mainly we're

0:13:05.240 --> 0:13:08.800
<v Speaker 4>all pretty much agreed on that there is a faction

0:13:09.000 --> 0:13:13.520
<v Speaker 4>that wants to declare independence outright. What's weighing against that,

0:13:13.600 --> 0:13:17.280
<v Speaker 4>of course, is if one declares independence outright, one is

0:13:17.320 --> 0:13:20.280
<v Speaker 4>stuck with a situation where that might provoke China into

0:13:20.320 --> 0:13:24.080
<v Speaker 4>destroying such independence to facto independence as exists at the

0:13:24.080 --> 0:13:27.320
<v Speaker 4>moment right, and there's no guarantee that the United States

0:13:27.320 --> 0:13:30.200
<v Speaker 4>would do the right thing there. One never knows what

0:13:30.240 --> 0:13:32.400
<v Speaker 4>the United States will do or not do at a

0:13:32.440 --> 0:13:36.000
<v Speaker 4>given moment. So I think if you asked what is

0:13:36.040 --> 0:13:39.400
<v Speaker 4>the one thing most people in Taiwana agreed on, it

0:13:39.440 --> 0:13:41.280
<v Speaker 4>would be we don't want to jeopardize what we have.

0:13:42.320 --> 0:13:44.640
<v Speaker 4>How one goes about that as a separate thing. Does

0:13:44.679 --> 0:13:48.080
<v Speaker 4>it come with a commitment to declaring independence? Maybe some

0:13:48.200 --> 0:13:51.800
<v Speaker 4>point down the line, if one has prepared one's defenses

0:13:51.840 --> 0:13:54.520
<v Speaker 4>to the point where they could withstand or at least

0:13:54.600 --> 0:13:57.520
<v Speaker 4>cost China a lot if there were to be an assault.

0:13:57.920 --> 0:14:00.120
<v Speaker 4>And one of the things that has sharpened this conversation

0:14:00.200 --> 0:14:04.240
<v Speaker 4>in Taiwan is what happened in Ukraine. It looked like

0:14:04.320 --> 0:14:07.720
<v Speaker 4>the reason the United States was willing to commit money

0:14:07.760 --> 0:14:10.000
<v Speaker 4>to Ukraine and support to Ukraine was the fact that

0:14:10.040 --> 0:14:13.280
<v Speaker 4>the Ukrainians, against quite a bit of the betting money,

0:14:13.360 --> 0:14:16.840
<v Speaker 4>stood up for themselves. Would Taiwan be willing to do that?

0:14:17.080 --> 0:14:19.600
<v Speaker 4>And one of the interesting things about studying the past

0:14:19.640 --> 0:14:21.520
<v Speaker 4>and studying how wars break out in the past and

0:14:21.560 --> 0:14:23.760
<v Speaker 4>what people do, is you never know till the last moment.

0:14:24.360 --> 0:14:26.840
<v Speaker 4>There's an element of choice that comes into it. But

0:14:26.920 --> 0:14:29.240
<v Speaker 4>it is a conversation that's being had over there, and

0:14:29.280 --> 0:14:32.000
<v Speaker 4>it's a conversation that's being had with increasing intensity.

0:14:32.520 --> 0:14:35.360
<v Speaker 2>Just thirty seconds, and I need you to be quick

0:14:35.400 --> 0:14:38.840
<v Speaker 2>if I can, if I may the driver's seat. Who's

0:14:38.880 --> 0:14:41.640
<v Speaker 2>in the driver's seat in this triangular relationship US, China

0:14:41.720 --> 0:14:42.240
<v Speaker 2>or Taiwan.

0:14:42.720 --> 0:14:45.640
<v Speaker 4>Nobody everybody has the illusion they're in the driver's seat,

0:14:45.640 --> 0:14:47.440
<v Speaker 4>but they're all jostling for the steering wheel.

0:14:47.680 --> 0:14:50.920
<v Speaker 2>That can cause issues, as we know. I hope we

0:14:50.960 --> 0:14:53.160
<v Speaker 2>can continue this conversation in the future because I do

0:14:53.200 --> 0:14:55.360
<v Speaker 2>feel like this is an important issue and you're absolutely

0:14:55.400 --> 0:14:58.280
<v Speaker 2>right with what's going on in Russia Ukraine right now,

0:14:58.720 --> 0:15:01.840
<v Speaker 2>very very topical and very very relevant. Congratulations on the

0:15:01.840 --> 0:15:05.240
<v Speaker 2>book Suman Khan, Professor and Dennison Chair in History in

0:15:05.240 --> 0:15:09.760
<v Speaker 2>International Relationships relations Excuse Me at Tufts University. His new

0:15:09.760 --> 0:15:12.480
<v Speaker 2>book that is out, The Struggle for Taiwan, A History

0:15:12.480 --> 0:15:15.560
<v Speaker 2>of America, China and the Island Caught Between.

0:15:16.800 --> 0:15:20.360
<v Speaker 1>You're listening to the Bloomberg Business Week podcast Catch Us

0:15:20.360 --> 0:15:23.600
<v Speaker 1>Live weekday afternoons from two to five pm Eastern Listen

0:15:23.640 --> 0:15:25.800
<v Speaker 1>on Apple car Play and then brout Auto with a

0:15:25.840 --> 0:15:29.520
<v Speaker 1>Bloomberg Business app or wants us Live on YouTube.

0:15:30.280 --> 0:15:33.400
<v Speaker 2>Russia's President Vladimir Putin in Beijing this past week, meeting

0:15:33.480 --> 0:15:38.440
<v Speaker 2>with Chinese President Jijimping, publicly underlining their strong relations in

0:15:38.440 --> 0:15:41.520
<v Speaker 2>a direct challenge to the United States. As Moscow presses

0:15:41.560 --> 0:15:44.600
<v Speaker 2>forward with a new offensive in Ukraine. Putin's visit coming

0:15:44.680 --> 0:15:48.400
<v Speaker 2>as Russia has become more economically dependent on China following

0:15:48.440 --> 0:15:51.520
<v Speaker 2>Moscow's full scale invasion of Ukraine more than two years ago.

0:15:51.720 --> 0:15:53.960
<v Speaker 3>A new book out takes us back to how Russia

0:15:54.120 --> 0:15:56.160
<v Speaker 3>might have been more of an ally to the West

0:15:56.160 --> 0:15:59.440
<v Speaker 3>and to the US. It's in a novel by Kevin Maney.

0:15:59.520 --> 0:16:01.960
<v Speaker 3>He's the New York Times best selling author who was

0:16:02.000 --> 0:16:05.120
<v Speaker 3>a journalist in Moscow. His work is one of fiction.

0:16:05.560 --> 0:16:08.200
<v Speaker 3>It's called Red bottom Line and it was written thirty

0:16:08.360 --> 0:16:08.880
<v Speaker 3>years ago.

0:16:09.360 --> 0:16:11.640
<v Speaker 5>I actually was writing it when my daughter was first born,

0:16:12.360 --> 0:16:15.200
<v Speaker 5>and so thirty some years later she starts asking me

0:16:15.200 --> 0:16:15.560
<v Speaker 5>about it.

0:16:15.600 --> 0:16:18.120
<v Speaker 6>She says, you know, you wrote that novel. Where is it?

0:16:18.240 --> 0:16:20.200
<v Speaker 5>I'm going like, I wrote it at a floppy disc,

0:16:20.280 --> 0:16:23.320
<v Speaker 5>I worked perfect, like I'm never gonna it. Turned out

0:16:23.320 --> 0:16:25.080
<v Speaker 5>that I had a print out of it, and I

0:16:25.080 --> 0:16:26.680
<v Speaker 5>pulled out the print out and I started reading it,

0:16:26.680 --> 0:16:29.360
<v Speaker 5>and I'm going like, wait, this is actually pretty good

0:16:29.400 --> 0:16:30.320
<v Speaker 5>with a little work.

0:16:30.720 --> 0:16:32.880
<v Speaker 3>Why did it just collect dust on a floppy disc

0:16:32.960 --> 0:16:33.600
<v Speaker 3>for thirty years?

0:16:33.600 --> 0:16:33.760
<v Speaker 7>Though?

0:16:33.800 --> 0:16:33.880
<v Speaker 8>Like?

0:16:33.920 --> 0:16:36.000
<v Speaker 3>What stopped you from pursuing?

0:16:36.040 --> 0:16:38.000
<v Speaker 5>You know, I didn't know anything about the book business.

0:16:38.040 --> 0:16:40.520
<v Speaker 5>I sent it to a couple of editors randomly, which

0:16:40.560 --> 0:16:41.280
<v Speaker 5>was probably dumb.

0:16:41.760 --> 0:16:42.960
<v Speaker 6>Didn't hear anything back, and I.

0:16:42.920 --> 0:16:44.840
<v Speaker 5>Just kind of figured, well, you know, all right, never mind.

0:16:44.880 --> 0:16:47.640
<v Speaker 5>You know, it's like, probably not that good. But then I,

0:16:47.720 --> 0:16:50.560
<v Speaker 5>you know, I went on and started writing nonfiction books

0:16:50.560 --> 0:16:52.760
<v Speaker 5>and had a lot of success. I have published nine

0:16:53.240 --> 0:16:56.760
<v Speaker 5>nonfiction books, all about business and biographies and things like that.

0:16:56.880 --> 0:16:59.880
<v Speaker 5>So when I returned to it, you know, I had

0:17:00.160 --> 0:17:01.600
<v Speaker 5>of a path and more of a knowledge of like

0:17:01.640 --> 0:17:02.920
<v Speaker 5>how to get this thing published.

0:17:03.080 --> 0:17:04.720
<v Speaker 2>I think what's interesting is it takes us back to

0:17:04.760 --> 0:17:07.960
<v Speaker 2>a different era, right And I know at your book

0:17:08.000 --> 0:17:09.879
<v Speaker 2>party we talked a little bit about it and stuff.

0:17:09.880 --> 0:17:12.920
<v Speaker 2>But you think about, you know, what our expectations were

0:17:13.280 --> 0:17:16.040
<v Speaker 2>for a Russia moving forward or a Soviet or what

0:17:16.080 --> 0:17:18.760
<v Speaker 2>the new Soviet Union or not, you know, the dissolution

0:17:18.920 --> 0:17:21.000
<v Speaker 2>like they did their first presidential election. Like you just

0:17:21.040 --> 0:17:23.720
<v Speaker 2>think about where it was and where it could have gone.

0:17:23.920 --> 0:17:26.160
<v Speaker 5>Well, that was, you know, and when you read the

0:17:27.200 --> 0:17:29.640
<v Speaker 5>if you read the novel, because it's you.

0:17:29.560 --> 0:17:31.600
<v Speaker 6>Know, it's all real stuff that I experienced.

0:17:31.600 --> 0:17:33.520
<v Speaker 5>I mean it's basically it's made up story based on

0:17:33.560 --> 0:17:35.160
<v Speaker 5>real facts of what was happening.

0:17:35.720 --> 0:17:38.080
<v Speaker 6>And there was this optimism. There was a sense.

0:17:38.119 --> 0:17:41.440
<v Speaker 5>Among young people and there's you know, these young characters

0:17:41.480 --> 0:17:43.919
<v Speaker 5>in the novel who are all into this idea of

0:17:43.960 --> 0:17:46.680
<v Speaker 5>like creating businesses and you know, getting into private enterprise

0:17:46.760 --> 0:17:50.520
<v Speaker 5>and you know, making contacts with Westerners, and and there

0:17:50.600 --> 0:17:53.760
<v Speaker 5>was this incredible optimism that there was something new was

0:17:53.800 --> 0:17:54.920
<v Speaker 5>going to arise out of.

0:17:54.800 --> 0:17:57.879
<v Speaker 2>This and everybody felt that, right.

0:17:57.840 --> 0:17:58.760
<v Speaker 6>Yeah, everybody felt that.

0:17:58.880 --> 0:18:01.320
<v Speaker 5>And you know, and us business people were starting to

0:18:01.320 --> 0:18:04.680
<v Speaker 5>go over I you know, I ended up being present

0:18:04.680 --> 0:18:06.680
<v Speaker 5>at the opening of the Moscow McDonald's.

0:18:07.080 --> 0:18:08.960
<v Speaker 3>I was going to talk about that because that's like

0:18:09.080 --> 0:18:11.639
<v Speaker 3>so iconic from that era, and it was also iconic

0:18:11.840 --> 0:18:14.080
<v Speaker 3>two years ago around this time. We talked a lot

0:18:14.119 --> 0:18:17.520
<v Speaker 3>about it because when McDonald's exited the country in the

0:18:17.560 --> 0:18:20.440
<v Speaker 3>wake of Russia's invasion of Ukraine, it brought back those

0:18:20.480 --> 0:18:23.040
<v Speaker 3>images from the early nineties of people waiting in line

0:18:23.080 --> 0:18:24.200
<v Speaker 3>to try the first big.

0:18:24.040 --> 0:18:26.760
<v Speaker 6>Mac that's right, yeah, and it was.

0:18:26.800 --> 0:18:29.280
<v Speaker 5>I mean, we forget about it now, but it was

0:18:29.320 --> 0:18:33.760
<v Speaker 5>this incredible cultural, geopolitical event that McDonald's opened in Moscow,

0:18:34.080 --> 0:18:36.120
<v Speaker 5>and there were like I think there were thirty eight

0:18:36.160 --> 0:18:39.399
<v Speaker 5>thousand people that went the first day to that McDonald's

0:18:39.400 --> 0:18:41.120
<v Speaker 5>because they were so hungry for.

0:18:41.400 --> 0:18:43.639
<v Speaker 6>Not hungry for burgers, but hungry for like, you know,

0:18:43.720 --> 0:18:44.720
<v Speaker 6>American stuff.

0:18:45.200 --> 0:18:46.800
<v Speaker 2>Well, you know, it's funny. I have a conversation when

0:18:46.800 --> 0:18:48.040
<v Speaker 2>I was with my husband and we just said, you

0:18:48.080 --> 0:18:50.959
<v Speaker 2>know what, if we had decided rather than especially if

0:18:50.960 --> 0:18:52.960
<v Speaker 2>you look at the tensions between US and China today,

0:18:53.000 --> 0:18:54.800
<v Speaker 2>like if we decided, well, let's work with Russia and

0:18:54.880 --> 0:18:57.959
<v Speaker 2>let's manufacture stuff there, Like just if we'd made as

0:18:58.040 --> 0:19:01.720
<v Speaker 2>a as a world, as a you know, generally decided

0:19:01.800 --> 0:19:04.080
<v Speaker 2>to work more with Russia going forward, Like you just

0:19:04.160 --> 0:19:06.080
<v Speaker 2>wonder how things might have played out differently.

0:19:06.280 --> 0:19:09.880
<v Speaker 5>Well, there wasn't the transition time. There wasn't enough time

0:19:09.960 --> 0:19:13.240
<v Speaker 5>for enough stuff to happen because pretty quickly, and I

0:19:13.280 --> 0:19:15.600
<v Speaker 5>experienced this because I wasn't living there, but I was

0:19:15.720 --> 0:19:19.840
<v Speaker 5>traveling there frequently, right and from the late eighties to

0:19:20.200 --> 0:19:23.040
<v Speaker 5>around nineteen ninety two, you could actually sense every trip

0:19:23.280 --> 0:19:26.800
<v Speaker 5>that things were getting like more chaotic, more dangerous, more weird,

0:19:27.280 --> 0:19:30.600
<v Speaker 5>because you know, there's this sort of transitions of the

0:19:30.640 --> 0:19:34.000
<v Speaker 5>government from Gorbachev Yels and Yelsen was kind of a disaster.

0:19:34.080 --> 0:19:36.720
<v Speaker 5>He wasn't really he started handing out whole industries to

0:19:36.800 --> 0:19:39.439
<v Speaker 5>his friends, which is what the birth of the oligarchs was.

0:19:40.160 --> 0:19:43.399
<v Speaker 5>Sort of mob activity was running half the economy, and

0:19:43.480 --> 0:19:45.720
<v Speaker 5>so there was never a chance for this to really

0:19:45.720 --> 0:19:48.639
<v Speaker 5>catch hold before the Russian society basically got sick of

0:19:48.640 --> 0:19:51.119
<v Speaker 5>this and was welcoming somebody like Putin to come in

0:19:51.160 --> 0:19:53.680
<v Speaker 5>and say I'm going to actually create some order out

0:19:53.680 --> 0:19:55.959
<v Speaker 5>of this chaos, and then it just all kind of

0:19:55.960 --> 0:19:58.159
<v Speaker 5>fell apart in terms of being able to connect with

0:19:58.160 --> 0:19:58.520
<v Speaker 5>the West.

0:19:58.600 --> 0:20:00.720
<v Speaker 3>What I think so notable about the novel is that

0:20:00.880 --> 0:20:03.639
<v Speaker 3>it paints a picture of what could have been in

0:20:03.720 --> 0:20:06.359
<v Speaker 3>Russia and what many people in the early nineteen nineties

0:20:06.400 --> 0:20:10.040
<v Speaker 3>thought would actually happen. It's there collecting dust for thirty

0:20:10.119 --> 0:20:12.159
<v Speaker 3>years before you go and publish it, and here you

0:20:12.200 --> 0:20:15.240
<v Speaker 3>are publishing it, and it's the complete opposite of what

0:20:15.400 --> 0:20:18.000
<v Speaker 3>ended up happening, as you just described, right, right, So

0:20:18.040 --> 0:20:19.560
<v Speaker 3>what was the moment you think it went wrong?

0:20:19.800 --> 0:20:22.520
<v Speaker 5>It was under the Elton administration, right, And you know,

0:20:22.720 --> 0:20:26.720
<v Speaker 5>I mean, look, I never met Boris y Elson, but

0:20:26.720 --> 0:20:28.480
<v Speaker 5>there's lots of reports about him. I mean, you know,

0:20:28.600 --> 0:20:30.520
<v Speaker 5>the guy was kind of a disaster as a leader,

0:20:30.800 --> 0:20:33.959
<v Speaker 5>and it just let things sort of fall apart all

0:20:34.000 --> 0:20:37.439
<v Speaker 5>around him. So what could have been set on a

0:20:37.480 --> 0:20:41.560
<v Speaker 5>path of creating a more global, western facing country just

0:20:41.560 --> 0:20:44.720
<v Speaker 5>got derailed. And then, you know when Putin wanted to

0:20:44.800 --> 0:20:46.840
<v Speaker 5>take it in a completely different direction once he got

0:20:46.960 --> 0:20:48.879
<v Speaker 5>a board. One of the points you were sort of

0:20:48.960 --> 0:20:51.680
<v Speaker 5>alluding to here is that if I had sat down

0:20:51.720 --> 0:20:54.840
<v Speaker 5>to write this novel today, trying to rely on my

0:20:54.960 --> 0:20:57.120
<v Speaker 5>memory or my notes or something from I could never

0:20:57.160 --> 0:20:59.960
<v Speaker 5>have captured all the details that I did, even like

0:21:00.080 --> 0:21:02.480
<v Speaker 5>for me rereading it. One of the magical things about

0:21:02.520 --> 0:21:04.720
<v Speaker 5>it is that I wrote it in the moment, so

0:21:04.800 --> 0:21:07.040
<v Speaker 5>I was recalling like all these sort of very fresh,

0:21:07.080 --> 0:21:09.840
<v Speaker 5>tiny little details about what life was like for individual

0:21:09.920 --> 0:21:12.159
<v Speaker 5>Russians or for somebody who was trying to run a

0:21:12.200 --> 0:21:15.480
<v Speaker 5>factory and trying to transition to capitalism and all these things.

0:21:16.080 --> 0:21:18.040
<v Speaker 5>And because I was writing it while I was there,

0:21:18.920 --> 0:21:21.880
<v Speaker 5>those are captured and then you know, all these years later,

0:21:21.920 --> 0:21:23.439
<v Speaker 5>now I was just able to put a little bit

0:21:23.480 --> 0:21:26.720
<v Speaker 5>more shine on them and make it, you know, a

0:21:26.800 --> 0:21:28.080
<v Speaker 5>more holistic story.

0:21:27.800 --> 0:21:28.360
<v Speaker 6>That worked better.

0:21:28.480 --> 0:21:30.040
<v Speaker 2>What was that like when you picked it up again? Right,

0:21:30.040 --> 0:21:32.679
<v Speaker 2>because you hadn't read it really in thirty years, there

0:21:32.800 --> 0:21:34.560
<v Speaker 2>is and like to go back there and be like,

0:21:34.640 --> 0:21:36.720
<v Speaker 2>oh my god, like, yeah, this is exactly what was

0:21:36.760 --> 0:21:37.200
<v Speaker 2>going on.

0:21:37.320 --> 0:21:40.520
<v Speaker 5>Well, what was fun for me was because I had

0:21:40.640 --> 0:21:43.399
<v Speaker 5>I remember very little of it, so it was almost

0:21:43.480 --> 0:21:44.960
<v Speaker 5>like I was reading it for the first time. I

0:21:45.000 --> 0:21:47.960
<v Speaker 5>got I would who is this guy that wrote this?

0:21:47.640 --> 0:21:49.720
<v Speaker 3>This thing is actually pretty good published?

0:21:50.160 --> 0:21:50.480
<v Speaker 4>You know what?

0:21:50.480 --> 0:21:52.920
<v Speaker 2>It's fascinating, right, It's like a window back into kind

0:21:52.960 --> 0:21:54.680
<v Speaker 2>of exactly what you were experiencing.

0:21:54.920 --> 0:21:58.080
<v Speaker 5>Yeah, so I wrote this little author's ode in the

0:21:58.119 --> 0:22:02.639
<v Speaker 5>beginning that that you know, after before I thought of

0:22:02.680 --> 0:22:04.640
<v Speaker 5>doing anything with it. I actually sent it to my daughter,

0:22:04.720 --> 0:22:07.520
<v Speaker 5>and she is a she's a journalist and editor herself.

0:22:08.000 --> 0:22:10.480
<v Speaker 5>So she reads it and she writes back to me

0:22:10.520 --> 0:22:12.760
<v Speaker 5>and says, you know, Dad, this is really good, but

0:22:12.840 --> 0:22:14.760
<v Speaker 5>like here, I've got like two pages of notes.

0:22:14.520 --> 0:22:16.639
<v Speaker 6>That you can make it better. But one of the

0:22:16.680 --> 0:22:19.840
<v Speaker 6>things I thought was funny that she pointed out was so.

0:22:20.600 --> 0:22:23.040
<v Speaker 5>The like, especially the main character, there's kind of this

0:22:23.280 --> 0:22:27.360
<v Speaker 5>nineties sort of you know, the characters from Friends kind

0:22:27.400 --> 0:22:30.159
<v Speaker 5>of like language and snarkiness that are in the book

0:22:30.960 --> 0:22:34.960
<v Speaker 5>that she said, like it is sort of inappropriate today, right,

0:22:35.359 --> 0:22:37.200
<v Speaker 5>And like so if I were writing that book today,

0:22:37.240 --> 0:22:38.639
<v Speaker 5>like it wouldn't even have that sort of.

0:22:38.760 --> 0:22:39.359
<v Speaker 6>Language in it.

0:22:39.560 --> 0:22:40.760
<v Speaker 3>But it's emblematic of the time.

0:22:40.920 --> 0:22:42.240
<v Speaker 6>It was emblematic of the time, right.

0:22:42.240 --> 0:22:44.520
<v Speaker 3>Yeah, like a time without iPhones and a time that

0:22:44.640 --> 0:22:46.880
<v Speaker 3>people had to actually you know, make plans to meet

0:22:46.880 --> 0:22:48.119
<v Speaker 3>in certain places.

0:22:47.800 --> 0:22:49.760
<v Speaker 5>Right, and you know, make jokes about things that nobody

0:22:49.800 --> 0:22:52.000
<v Speaker 5>would want to make jokes about it, for example, and

0:22:52.080 --> 0:22:52.680
<v Speaker 5>stuff like that.

0:22:52.760 --> 0:22:55.200
<v Speaker 2>Right, give us some thoughts, as you've been a journalist,

0:22:55.400 --> 0:22:57.320
<v Speaker 2>just thinking about kind of what's going on in the

0:22:57.320 --> 0:22:59.560
<v Speaker 2>world and how democracy continues to be tested because we

0:22:59.560 --> 0:23:02.120
<v Speaker 2>think every time a market seems to open up its

0:23:02.240 --> 0:23:04.320
<v Speaker 2>arms to it, we think, okay, it's just going to continue.

0:23:04.400 --> 0:23:06.520
<v Speaker 2>And it's not the case. It wasn't certainly in the

0:23:06.520 --> 0:23:09.320
<v Speaker 2>Soviet Union, it hasn't really been in China. You mean,

0:23:09.359 --> 0:23:11.119
<v Speaker 2>though a lot of Western companies moved in there and

0:23:11.160 --> 0:23:13.000
<v Speaker 2>we thought it would be a different outcome.

0:23:13.400 --> 0:23:15.479
<v Speaker 5>I think there's an interesting nuance to that. There was

0:23:15.720 --> 0:23:19.000
<v Speaker 5>not so much about like this anticipation that Russia or

0:23:19.119 --> 0:23:22.840
<v Speaker 5>China when you know, in this nineties and we're going

0:23:22.880 --> 0:23:26.400
<v Speaker 5>to be democratic, But there was this anticipation that there

0:23:26.440 --> 0:23:29.160
<v Speaker 5>was going to be a legal system, a rule of law,

0:23:29.640 --> 0:23:31.879
<v Speaker 5>a set of rules that everybody could play by that

0:23:32.040 --> 0:23:34.600
<v Speaker 5>was not the whims of a dictator or something like that.

0:23:34.280 --> 0:23:38.520
<v Speaker 5>That's what's really important to businesses, more than more than

0:23:38.560 --> 0:23:40.080
<v Speaker 5>the fact that the people are going to vote for

0:23:40.119 --> 0:23:42.960
<v Speaker 5>their leaders. The fact that, you know the opposite of

0:23:43.000 --> 0:23:46.159
<v Speaker 5>what's happening now in Russia or in China, you know,

0:23:46.160 --> 0:23:48.960
<v Speaker 5>where she is sort of taking all these these sort

0:23:48.960 --> 0:23:51.880
<v Speaker 5>of random actions of penalizing tech companies.

0:23:51.440 --> 0:23:54.159
<v Speaker 6>And other you know, and there's an uncertainty, and that

0:23:54.280 --> 0:23:57.120
<v Speaker 6>uncertainty is what the business business people don't want.

0:23:57.960 --> 0:24:01.680
<v Speaker 5>You know less than the idea of purityocracy.

0:24:00.680 --> 0:24:02.480
<v Speaker 2>Right, the rules change. It's funny that you say that,

0:24:02.720 --> 0:24:06.880
<v Speaker 2>you know, Zekeer like having Chinese ev maker making its

0:24:06.880 --> 0:24:09.800
<v Speaker 2>debut here in New York and IPO. It was a

0:24:09.800 --> 0:24:11.879
<v Speaker 2>big deal here. But part of the questioning with the

0:24:11.920 --> 0:24:15.520
<v Speaker 2>executive about okay, Chinese government involvement. And that's part of

0:24:15.560 --> 0:24:17.520
<v Speaker 2>the problem right now, right like we just don't know

0:24:17.600 --> 0:24:20.920
<v Speaker 2>as investors, and we've seen certainly investors pull back when

0:24:20.920 --> 0:24:23.399
<v Speaker 2>it comes to China overall of just not knowing do

0:24:23.440 --> 0:24:26.080
<v Speaker 2>the rules change, especially if you're investing in a business.

0:24:26.400 --> 0:24:28.760
<v Speaker 5>Yeah, And and there was this, you know, in the

0:24:28.840 --> 0:24:30.439
<v Speaker 5>in the moment when the book is said, there was

0:24:30.480 --> 0:24:34.560
<v Speaker 5>this rush into into Russia by a lot of businesses

0:24:34.640 --> 0:24:38.040
<v Speaker 5>McDonald's and Procter and Gamble. There was there was one

0:24:38.080 --> 0:24:40.000
<v Speaker 5>of the emphasises for me going over in the first place,

0:24:40.040 --> 0:24:44.159
<v Speaker 5>in fact, was there was you know, the Russian people

0:24:44.160 --> 0:24:47.000
<v Speaker 5>had never seen much of anything of American products. And

0:24:48.040 --> 0:24:50.800
<v Speaker 5>I learned about a convention that was going to happen

0:24:50.960 --> 0:24:53.639
<v Speaker 5>where all these companies like Procter and Gamble and Unilever

0:24:53.760 --> 0:24:57.119
<v Speaker 5>or whatever, We're going to show stuff like tooth based

0:24:57.160 --> 0:25:00.200
<v Speaker 5>and deodorant and you know, an enormous convention center where

0:25:00.200 --> 0:25:01.760
<v Speaker 5>there was all these you know, typical displays of all

0:25:01.800 --> 0:25:04.960
<v Speaker 5>these little things, and there just mobs of Russian citizens

0:25:05.000 --> 0:25:07.960
<v Speaker 5>coming in and just with bags and trying to grab

0:25:08.000 --> 0:25:10.919
<v Speaker 5>everything that they could. But all those companies wanted to

0:25:10.920 --> 0:25:14.480
<v Speaker 5>go in because they were anticipating that the economy is

0:25:14.480 --> 0:25:16.040
<v Speaker 5>going to open up, there's going to be this hunger

0:25:16.080 --> 0:25:18.960
<v Speaker 5>for Western may products, but also that there was going

0:25:19.000 --> 0:25:22.400
<v Speaker 5>to emerge out of this, you know, the Gorbachev era,

0:25:23.160 --> 0:25:26.399
<v Speaker 5>something that was more predictable and stable than you know,

0:25:26.600 --> 0:25:29.359
<v Speaker 5>under the whims of the former Soviet premiers, that could

0:25:29.400 --> 0:25:31.879
<v Speaker 5>just basically, you know, order anything to have happened.

0:25:32.040 --> 0:25:32.200
<v Speaker 9>Right.

0:25:32.560 --> 0:25:34.800
<v Speaker 3>You know, you say you're not a political expert, You're

0:25:34.800 --> 0:25:36.359
<v Speaker 3>more an expert in business. But I'm still going to

0:25:36.400 --> 0:25:40.119
<v Speaker 3>ask you some questions about the politics, because you'll you

0:25:40.280 --> 0:25:43.879
<v Speaker 3>absolutely understand of it all. We had it on the

0:25:43.880 --> 0:25:45.080
<v Speaker 3>program a couple of weeks ago.

0:25:45.160 --> 0:25:45.480
<v Speaker 6>David E.

0:25:45.560 --> 0:25:47.159
<v Speaker 3>Sanger from The New York Times. He's got a new

0:25:47.160 --> 0:25:50.080
<v Speaker 3>book out called New Cold Wars China's Rise, Russia's invasion

0:25:50.119 --> 0:25:53.800
<v Speaker 3>in America's struggle to defend the West, and he argues

0:25:53.840 --> 0:25:57.720
<v Speaker 3>that the West didn't see coming post the collapse of

0:25:57.720 --> 0:26:01.439
<v Speaker 3>the Soviet Union, what we see today busy fighting, you know,

0:26:01.480 --> 0:26:03.920
<v Speaker 3>this war on terror, and in the meantime, China's has

0:26:03.960 --> 0:26:07.119
<v Speaker 3>the Belton Road initiative around the world, and Russia is

0:26:07.640 --> 0:26:10.560
<v Speaker 3>coming back with its plans for an empire once again.

0:26:10.600 --> 0:26:14.840
<v Speaker 3>And I'm wondering if you see any similarities now in

0:26:14.880 --> 0:26:17.840
<v Speaker 3>twenty twenty four what we saw before the fall of

0:26:17.880 --> 0:26:20.080
<v Speaker 3>the Soviet Union, Like if there is sort of a

0:26:20.200 --> 0:26:25.800
<v Speaker 3>new kind of axis forming right now between Russia and China.

0:26:26.359 --> 0:26:27.800
<v Speaker 5>Well, I mean it seems like to me, like the

0:26:27.800 --> 0:26:29.840
<v Speaker 5>opposite of what was happening back then, right, I mean,

0:26:29.840 --> 0:26:32.640
<v Speaker 5>there was this there was this moment in time. It's

0:26:32.640 --> 0:26:35.000
<v Speaker 5>so different now that we almost can't believe that it

0:26:35.040 --> 0:26:35.920
<v Speaker 5>actually was happening.

0:26:36.640 --> 0:26:37.120
<v Speaker 1>But the.

0:26:38.520 --> 0:26:40.439
<v Speaker 5>In the if you grew up in the nineteen eighties,

0:26:40.440 --> 0:26:43.879
<v Speaker 5>there was this thing called the Iron Curtains, Yeah, which

0:26:44.440 --> 0:26:46.600
<v Speaker 5>was impenetrable, right, it was you know, it was all

0:26:46.640 --> 0:26:49.680
<v Speaker 5>those Eastern European countries, It was a Soviet Union. China

0:26:49.760 --> 0:26:52.679
<v Speaker 5>was a closed nation essentially to the West. So there

0:26:52.760 --> 0:26:54.760
<v Speaker 5>was this entire part of the world that wasn't even

0:26:54.880 --> 0:26:56.400
<v Speaker 5>part of the global economy.

0:26:56.480 --> 0:26:57.560
<v Speaker 3>But is that happening again?

0:26:57.840 --> 0:27:01.160
<v Speaker 5>So well, that's what that seems to be working, were returning, Yeah,

0:27:01.160 --> 0:27:02.960
<v Speaker 5>that's what there was this. Yeah, so there was this

0:27:03.040 --> 0:27:06.840
<v Speaker 5>moment in time that was mostly contained in the nineteen

0:27:06.920 --> 0:27:10.680
<v Speaker 5>nineties really between China and Russia and the Deng Jumping

0:27:10.680 --> 0:27:13.919
<v Speaker 5>are era in China, when it seemed like all of

0:27:13.920 --> 0:27:16.160
<v Speaker 5>that was this. I mean, this was the era when

0:27:16.840 --> 0:27:19.399
<v Speaker 5>the idea of globalization was birth, because there was this

0:27:19.440 --> 0:27:22.000
<v Speaker 5>moment in time when it seemed like the whole world

0:27:22.080 --> 0:27:24.720
<v Speaker 5>was going to play together. And if the whole world

0:27:24.760 --> 0:27:28.160
<v Speaker 5>was going to play together, then there was this prospect

0:27:28.240 --> 0:27:33.440
<v Speaker 5>for a kind of global peace that was never possible before.

0:27:33.760 --> 0:27:36.560
<v Speaker 6>And in the late nineteen nineties that was.

0:27:36.480 --> 0:27:39.439
<v Speaker 5>Sort of the that was sort of where we were,

0:27:40.080 --> 0:27:44.280
<v Speaker 5>and the economies around the world were absolutely booming, you know,

0:27:44.320 --> 0:27:46.160
<v Speaker 5>and that was the whole dot com move in the US,

0:27:46.200 --> 0:27:51.640
<v Speaker 5>and the markets were going crazy, and to me, what

0:27:51.680 --> 0:27:56.160
<v Speaker 5>marked the end of that was nine to eleven. Suddenly

0:27:56.240 --> 0:27:59.400
<v Speaker 5>it just was like this this wake up call that

0:27:59.440 --> 0:28:02.560
<v Speaker 5>the world was not playing going to play together, and

0:28:02.680 --> 0:28:04.680
<v Speaker 5>you know, and then we started to see things roll

0:28:04.720 --> 0:28:07.040
<v Speaker 5>back in Russia and China through the two thousand and

0:28:07.080 --> 0:28:10.760
<v Speaker 5>twenty tens and we are we've kind of moved back

0:28:10.760 --> 0:28:13.800
<v Speaker 5>to that era when there was this entire part of

0:28:13.800 --> 0:28:18.240
<v Speaker 5>the world that was operating separately from the rest of us.

0:28:18.840 --> 0:28:21.399
<v Speaker 2>Yeah, it's it's kind of fascinating. I do feel like,

0:28:21.520 --> 0:28:23.160
<v Speaker 2>you know, some of the alliances. We've talked a lot

0:28:23.160 --> 0:28:26.359
<v Speaker 2>about kind of the Middle East, and I'm lumping a

0:28:26.400 --> 0:28:29.159
<v Speaker 2>lot in there, but just kind of the amount of

0:28:29.160 --> 0:28:31.040
<v Speaker 2>money that's coming out of the Middle East and going

0:28:31.080 --> 0:28:34.440
<v Speaker 2>into so many different areas, whether it's business, whether it's renewables,

0:28:34.480 --> 0:28:40.880
<v Speaker 2>whether it's sports, and just that how countries, United States

0:28:40.920 --> 0:28:44.800
<v Speaker 2>and others are picking when to look away because of

0:28:44.840 --> 0:28:48.000
<v Speaker 2>the money involved or they needed the need for an alliance,

0:28:48.240 --> 0:28:51.080
<v Speaker 2>versus when to say, wait a minute, something's not here.

0:28:51.160 --> 0:28:53.960
<v Speaker 2>It's just it's an interesting time to say the least.

0:28:54.120 --> 0:28:57.560
<v Speaker 5>Yeah. Yeah, And you know, the and there's another sort

0:28:57.600 --> 0:28:58.520
<v Speaker 5>of sad thing about this.

0:28:58.440 --> 0:29:01.960
<v Speaker 2>Too, is that it just got about forty seconds last.

0:29:03.080 --> 0:29:06.240
<v Speaker 5>I rushed you because I I've always written about technology,

0:29:06.680 --> 0:29:09.840
<v Speaker 5>and so one of the things I sought out in

0:29:10.000 --> 0:29:12.800
<v Speaker 5>Moscow in the late eighties and early nineties were these

0:29:13.320 --> 0:29:16.240
<v Speaker 5>little startups that were starting to bloom. And there were

0:29:16.280 --> 0:29:22.120
<v Speaker 5>so many smart, incredibly talented software people in Russia at

0:29:22.120 --> 0:29:24.640
<v Speaker 5>the time, and there was this seed of what could

0:29:24.640 --> 0:29:27.160
<v Speaker 5>have been a global tech industry that came out of

0:29:27.160 --> 0:29:31.479
<v Speaker 5>there that just got snuffed and either the smart people

0:29:31.880 --> 0:29:34.640
<v Speaker 5>that had those ambitions came to the US and set

0:29:34.680 --> 0:29:36.280
<v Speaker 5>up in Silicon Valley, which a lot of them did,

0:29:37.400 --> 0:29:41.960
<v Speaker 5>or they just sort of disappeared and that never materialized.

0:29:42.200 --> 0:29:45.440
<v Speaker 2>Right like what could have been right, very different. Thank

0:29:45.480 --> 0:29:47.400
<v Speaker 2>you so much. This is what we were I was

0:29:47.400 --> 0:29:48.880
<v Speaker 2>hoping we could do with you, so thank you so

0:29:49.000 --> 0:29:52.400
<v Speaker 2>much for fantastic really appreciating this awesome Kevin Maney, we said,

0:29:52.400 --> 0:29:55.280
<v Speaker 2>New Times best selling journalist and author his book Red

0:29:55.280 --> 0:29:55.960
<v Speaker 2>bottom Line.

0:30:00.280 --> 0:30:04.120
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Listen live

0:30:04.200 --> 0:30:07.400
<v Speaker 1>each weekday starting at two pm Eastern Town, Applecar Play,

0:30:07.440 --> 0:30:10.280
<v Speaker 1>and Androyd Auto with the Bloomberg Business Ad. You can

0:30:10.320 --> 0:30:13.560
<v Speaker 1>also listen live on Amazon Alexa from our flagship New

0:30:13.640 --> 0:30:17.280
<v Speaker 1>York station, Just Say Alexa Play Bloomberg eleven thirty.

0:30:18.600 --> 0:30:22.920
<v Speaker 2>The college graduation season is underway, Columbia University canceling its

0:30:22.960 --> 0:30:26.240
<v Speaker 2>main commencement ceremony here in New York City, others pulling

0:30:26.280 --> 0:30:29.560
<v Speaker 2>back as well, following the recent pro Palestinian protests on

0:30:29.640 --> 0:30:32.520
<v Speaker 2>campuses around the country. That led to police arrests and

0:30:32.560 --> 0:30:34.520
<v Speaker 2>a clampdown on protest activities.

0:30:34.680 --> 0:30:37.760
<v Speaker 3>As part of the protest, students called for universities to

0:30:37.760 --> 0:30:41.160
<v Speaker 3>pull back on investments linked to Israel, which once again

0:30:41.200 --> 0:30:44.360
<v Speaker 3>brought to light the many rich endowments and their specific

0:30:44.400 --> 0:30:48.160
<v Speaker 3>investments and their ties to various forms of Wall Street.

0:30:47.960 --> 0:30:50.440
<v Speaker 2>Right, and those ties made us want to explore more.

0:30:50.480 --> 0:30:53.120
<v Speaker 2>So we sat down with Charlie Eaton, Associate professor of

0:30:53.160 --> 0:30:57.280
<v Speaker 2>sociology at University of California, merced. He is the author

0:30:57.320 --> 0:31:00.960
<v Speaker 2>of Bankers in the Ivory Tower, The Troubling Rise Financiers

0:31:01.000 --> 0:31:02.280
<v Speaker 2>in US higher education.

0:31:02.720 --> 0:31:06.000
<v Speaker 10>You know, our wealthiest universities now have endowments that are

0:31:06.080 --> 0:31:09.240
<v Speaker 10>valued in the tens of billions of dollars, and that

0:31:09.360 --> 0:31:13.440
<v Speaker 10>connects them to every corner of the global economy. A

0:31:13.480 --> 0:31:17.160
<v Speaker 10>lot of that is via hedge fund and private equity investments.

0:31:17.720 --> 0:31:21.800
<v Speaker 10>The wealthiest endowments now invest more than sixty percent or

0:31:21.840 --> 0:31:24.400
<v Speaker 10>sometimes even more than seventy percent of their endowments with

0:31:24.440 --> 0:31:25.920
<v Speaker 10>private equity and hedge funds.

0:31:26.040 --> 0:31:29.040
<v Speaker 3>I wonder how that's different now than versus the nineteen eighties,

0:31:29.040 --> 0:31:31.440
<v Speaker 3>Because something that we've been talking a lot about, Professor,

0:31:31.480 --> 0:31:33.880
<v Speaker 3>over the last few weeks has been what happened on

0:31:33.920 --> 0:31:36.920
<v Speaker 3>Columbia's campus, for example, during the nineteen eighties when the

0:31:36.960 --> 0:31:41.120
<v Speaker 3>students were protesting apartheid in South Africa. How is the

0:31:41.160 --> 0:31:46.200
<v Speaker 3>relationship between money and education changed between then and now?

0:31:46.560 --> 0:31:48.920
<v Speaker 10>If you go back to the eighties, very few of

0:31:49.000 --> 0:31:52.880
<v Speaker 10>the endowments, even the wealthiest endowments, we're investing with private

0:31:52.880 --> 0:31:56.520
<v Speaker 10>equity and hedge funds. It starts in the eighties, but

0:31:56.840 --> 0:31:59.560
<v Speaker 10>over the last forty years those endowments have grown through

0:31:59.560 --> 0:32:02.520
<v Speaker 10>those kinds of endowments by an average of ten percent

0:32:03.160 --> 0:32:06.840
<v Speaker 10>average annual rate of return over the years, so that

0:32:07.080 --> 0:32:09.840
<v Speaker 10>what the portfolio is invested in has really changed.

0:32:10.280 --> 0:32:14.160
<v Speaker 2>What's most problematic about the relationship today? Is it just

0:32:14.200 --> 0:32:17.120
<v Speaker 2>that it's heightened? Is it the amount of money involved?

0:32:17.160 --> 0:32:20.600
<v Speaker 2>The financial entanglement? You know, over fifty billion at Harvard,

0:32:21.160 --> 0:32:24.560
<v Speaker 2>forty at Yale, thirty four at Princeton, thirty four billion,

0:32:24.680 --> 0:32:28.760
<v Speaker 2>thirty thirteen billion, almost fourteen billion at Columbia, twenty one

0:32:28.960 --> 0:32:32.320
<v Speaker 2>at the University of Pennsylvania. Real money. These are big money.

0:32:32.600 --> 0:32:36.160
<v Speaker 2>And you know when we inquire about them, you know,

0:32:36.480 --> 0:32:38.760
<v Speaker 2>many say, well, this is what's required at an institution

0:32:39.360 --> 0:32:41.600
<v Speaker 2>of this caliber, and this size if you will, to

0:32:41.640 --> 0:32:44.840
<v Speaker 2>attract professors in the facilities. But I do wonder these

0:32:44.840 --> 0:32:49.200
<v Speaker 2>are big numbers, and I just wonder how you know

0:32:49.280 --> 0:32:52.200
<v Speaker 2>the amount of money that's involved this financial entanglement. What's

0:32:52.240 --> 0:32:54.240
<v Speaker 2>most problematic about it in your view? And from the

0:32:54.520 --> 0:32:56.080
<v Speaker 2>research and analysis that you've done.

0:32:56.400 --> 0:32:57.560
<v Speaker 8>Yeah, there's two sides of it.

0:32:57.600 --> 0:33:00.240
<v Speaker 10>I mean, one is, you know, are the thing that

0:33:00.320 --> 0:33:03.440
<v Speaker 10>endowments invest in are they consistent with the values of

0:33:03.440 --> 0:33:08.280
<v Speaker 10>the university, So you know, questions like fossil fuel divestment

0:33:08.600 --> 0:33:12.000
<v Speaker 10>have gotten at those kind of questions. But the other

0:33:12.040 --> 0:33:14.280
<v Speaker 10>side of it is what are the universities use the

0:33:14.320 --> 0:33:18.520
<v Speaker 10>funds for? And if you look at the largest head

0:33:18.800 --> 0:33:23.560
<v Speaker 10>the largest university endowments, they've gone up tenfold since the

0:33:23.640 --> 0:33:28.480
<v Speaker 10>nineteen seventies. Princeton's a good example because there's no law school,

0:33:28.520 --> 0:33:34.040
<v Speaker 10>no business school there to complicate it. Their endowments up tenfold,

0:33:34.040 --> 0:33:37.320
<v Speaker 10>but they still enroll a similar number of undergraduate students

0:33:37.360 --> 0:33:39.640
<v Speaker 10>to what they enrolled in the seventies. And what that

0:33:39.800 --> 0:33:42.720
<v Speaker 10>means is you go back to the seventies, they spend

0:33:42.720 --> 0:33:46.200
<v Speaker 10>about ten thousand dollars per year per student from the

0:33:46.320 --> 0:33:50.680
<v Speaker 10>endowment to support university activities. Today, they spend about one

0:33:50.760 --> 0:33:53.920
<v Speaker 10>hundred thousand dollars per year per student from the endowment

0:33:53.960 --> 0:33:58.320
<v Speaker 10>to support university activities. The question I ask is would

0:33:58.600 --> 0:34:01.400
<v Speaker 10>Princeton still be a world class university if it enrolled

0:34:01.480 --> 0:34:05.440
<v Speaker 10>twice as many students to serve more Americans for more

0:34:05.600 --> 0:34:09.160
<v Speaker 10>walks of life and only spend fifty thousand dollars per

0:34:09.239 --> 0:34:12.480
<v Speaker 10>year per student. So there's two sides of the question

0:34:12.600 --> 0:34:16.440
<v Speaker 10>of how should endowments be managed and what should the

0:34:16.480 --> 0:34:17.480
<v Speaker 10>funds be used for.

0:34:18.400 --> 0:34:22.000
<v Speaker 3>I wonder about the demands that protesters are making today.

0:34:22.560 --> 0:34:25.240
<v Speaker 3>There are lots of different protests happening or were happening

0:34:25.280 --> 0:34:28.200
<v Speaker 3>on campuses around the country, but in some cases, like

0:34:28.360 --> 0:34:32.680
<v Speaker 3>at Columbia for example, calling for the school to divest

0:34:32.800 --> 0:34:36.440
<v Speaker 3>from companies that support the government of Israel or do

0:34:36.560 --> 0:34:40.480
<v Speaker 3>business there, for example, I'm curious if that type of

0:34:40.600 --> 0:34:44.319
<v Speaker 3>action would even be possible for an endowment given the

0:34:44.360 --> 0:34:46.280
<v Speaker 3>complexity of endowments today.

0:34:46.719 --> 0:34:51.160
<v Speaker 10>Well, you know, Brown University in Northwestern University have recently

0:34:51.160 --> 0:34:55.560
<v Speaker 10>suggested they can. The example of fossil fuel divestment has

0:34:55.600 --> 0:35:00.200
<v Speaker 10>suggested that you can do some pretty complex divestment. I

0:35:00.200 --> 0:35:03.520
<v Speaker 10>I think we like to think of universities as innovative places.

0:35:04.880 --> 0:35:08.160
<v Speaker 10>And we like to think of finances an innovative sector.

0:35:08.440 --> 0:35:10.960
<v Speaker 10>That's a can do sector where we can use technology

0:35:11.000 --> 0:35:14.719
<v Speaker 10>and use use innovation to be thoughtful about what we

0:35:14.840 --> 0:35:17.239
<v Speaker 10>invest in. So, you know, at a certain level, I

0:35:17.280 --> 0:35:19.400
<v Speaker 10>think there is a kind of can do thing if

0:35:19.440 --> 0:35:20.960
<v Speaker 10>you get a little bit more brass tacks.

0:35:21.640 --> 0:35:21.880
<v Speaker 1>You know.

0:35:22.320 --> 0:35:26.279
<v Speaker 10>One thing is that particularly smaller endowments invest more of

0:35:26.320 --> 0:35:31.359
<v Speaker 10>their portfolio with index funds and other passive funds. And

0:35:31.440 --> 0:35:38.480
<v Speaker 10>there's a growing community of passive fund managers that use ESG, Environmental,

0:35:38.880 --> 0:35:44.440
<v Speaker 10>social and governance principles for managing endowment for managing investments,

0:35:44.440 --> 0:35:48.719
<v Speaker 10>and they use screens. There's over three hundred such fund

0:35:48.800 --> 0:35:52.400
<v Speaker 10>managers who screen out weapons manufacturers.

0:35:51.640 --> 0:35:52.280
<v Speaker 8>For example.

0:35:53.360 --> 0:35:56.719
<v Speaker 10>So you do have private sector finance partners who you

0:35:56.800 --> 0:35:58.960
<v Speaker 10>can work with to do this, and I think that's

0:35:59.040 --> 0:36:03.279
<v Speaker 10>why some universities have expressed some openness to looking at

0:36:03.320 --> 0:36:05.560
<v Speaker 10>what can be done and what should be done. I

0:36:05.560 --> 0:36:10.040
<v Speaker 10>think the harder question is what are your values and

0:36:10.480 --> 0:36:13.880
<v Speaker 10>how should you apply your values to your investing. It's

0:36:14.000 --> 0:36:16.399
<v Speaker 10>not the technical question of how to do it well.

0:36:16.400 --> 0:36:18.040
<v Speaker 2>And I do wonder, you know, going back to those

0:36:18.120 --> 0:36:21.400
<v Speaker 2>endowment size and the importance that these schools hold in

0:36:21.480 --> 0:36:24.960
<v Speaker 2>terms of having relationships with big donors, major donors and

0:36:25.000 --> 0:36:27.440
<v Speaker 2>making sure that they can maintain that endowment. But what

0:36:27.560 --> 0:36:30.840
<v Speaker 2>does it do to kind of who has the power

0:36:31.080 --> 0:36:33.120
<v Speaker 2>in an academic economy?

0:36:33.680 --> 0:36:33.879
<v Speaker 8>Yeah?

0:36:33.960 --> 0:36:37.560
<v Speaker 10>No, absolutely, And you know, another issue that your question

0:36:37.640 --> 0:36:41.120
<v Speaker 10>gets at is the issue of transparency. Endowments have a

0:36:41.160 --> 0:36:44.719
<v Speaker 10>culture and an institutional history of operating in the dark.

0:36:45.360 --> 0:36:49.319
<v Speaker 10>They're managed by a chief investment officer with oversight from

0:36:49.800 --> 0:36:54.160
<v Speaker 10>a board of trustees, and they often work with private

0:36:54.200 --> 0:36:57.680
<v Speaker 10>equity or hedge fund managers who themselves value secrecy because

0:36:57.680 --> 0:37:00.280
<v Speaker 10>that's part of the business. You're trying to beat the market.

0:37:00.360 --> 0:37:05.840
<v Speaker 10>You're trying to use private information and your own smarts

0:37:05.840 --> 0:37:08.480
<v Speaker 10>to outsmart the marketing. You don't want people others to

0:37:08.520 --> 0:37:12.080
<v Speaker 10>know what your strategy is. So I think opening up

0:37:12.080 --> 0:37:16.759
<v Speaker 10>your endowments to invest according to other principles, being more

0:37:16.800 --> 0:37:22.160
<v Speaker 10>inclusive to students and community members who want to have

0:37:22.200 --> 0:37:24.960
<v Speaker 10>a say in the endowment, being managed according to their

0:37:25.040 --> 0:37:28.799
<v Speaker 10>values requires a shift in transparency in some of these

0:37:28.840 --> 0:37:34.080
<v Speaker 10>practices that aren't how endowment managers have been built historically.

0:37:34.360 --> 0:37:36.560
<v Speaker 3>Should the endowments be taxed based on your view your

0:37:36.600 --> 0:37:37.480
<v Speaker 3>research It.

0:37:37.480 --> 0:37:41.120
<v Speaker 10>Depends on whether the endowment is being used sufficiently to

0:37:41.239 --> 0:37:46.919
<v Speaker 10>serve enough students and students from all backgrounds. So if

0:37:46.960 --> 0:37:50.520
<v Speaker 10>a university uses it endowment to enroll, to grow its

0:37:50.640 --> 0:37:55.600
<v Speaker 10>enrollment to serve all communities, then it should be tax exempt.

0:37:55.640 --> 0:37:58.400
<v Speaker 10>If not, then I think there's reason to tax the

0:37:58.440 --> 0:38:01.719
<v Speaker 10>endowment so that we can supports to go where there's

0:38:01.760 --> 0:38:03.000
<v Speaker 10>not as my resources.

0:38:03.120 --> 0:38:04.920
<v Speaker 2>Is it tough to make sure that the right values

0:38:04.920 --> 0:38:07.640
<v Speaker 2>are in place, especially when the board members are overwhelmingly,

0:38:07.680 --> 0:38:09.960
<v Speaker 2>as you write about, drawn from the alumni who tend

0:38:09.960 --> 0:38:11.279
<v Speaker 2>to donate most generously.

0:38:11.680 --> 0:38:12.839
<v Speaker 6>Yeah, I think it is tough.

0:38:12.920 --> 0:38:16.520
<v Speaker 10>But universities are supposed to be places of innovation and ideas,

0:38:16.640 --> 0:38:20.920
<v Speaker 10>and so I think reimagining the university and reimagining finance

0:38:21.000 --> 0:38:24.120
<v Speaker 10>to be more inclusive and to give us say to

0:38:24.160 --> 0:38:26.839
<v Speaker 10>our students and our community members is something that we're

0:38:26.920 --> 0:38:27.160
<v Speaker 10>up to.

0:38:27.320 --> 0:38:30.280
<v Speaker 3>Professor, appreciate you taking the time. That's Charlie Eaton, Associate

0:38:30.280 --> 0:38:33.279
<v Speaker 3>Professor of Sociology at the University of California Mercett. He

0:38:33.360 --> 0:38:35.720
<v Speaker 3>joins us from Merset today. He's the author of Bankers

0:38:35.719 --> 0:38:38.400
<v Speaker 3>in the Ivory Tower, The Troubling Rise of Financiers in

0:38:38.560 --> 0:38:39.600
<v Speaker 3>US Higher Education.

0:38:40.800 --> 0:38:44.359
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:38:44.360 --> 0:38:47.600
<v Speaker 1>Live weekday afternoons from two to five pm Eastern. Listen

0:38:47.640 --> 0:38:50.320
<v Speaker 1>on applecar Play and ed Broight Auto with a Bloomberg

0:38:50.360 --> 0:38:54.000
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0:38:56.160 --> 0:39:01.800
<v Speaker 2>I want this semity shade on the ball of broken dreams.

0:39:02.600 --> 0:39:06.120
<v Speaker 2>All right, folks, sleep, sit down, grab something to drink,

0:39:06.160 --> 0:39:08.879
<v Speaker 2>because this is a story of broken dreams. It's also

0:39:08.880 --> 0:39:11.360
<v Speaker 2>a story that's among our most read on the Bloomberg Today.

0:39:11.640 --> 0:39:14.719
<v Speaker 2>It's a story about I Am Academy, also known as

0:39:14.800 --> 0:39:17.920
<v Speaker 2>the Harvard of Trading, that grew from a small New

0:39:18.000 --> 0:39:21.640
<v Speaker 2>York operation into a global phenomenon during the pandemic by

0:39:21.680 --> 0:39:24.920
<v Speaker 2>selling the promise that it could teach anyone, particularly teens

0:39:24.960 --> 0:39:29.040
<v Speaker 2>and twenty somethings, how to become a savvy retail investors

0:39:29.120 --> 0:39:32.000
<v Speaker 2>for a fee. Of course, it promised a lot, and

0:39:32.080 --> 0:39:35.040
<v Speaker 2>many lost a lot. We know we not wanted to

0:39:35.080 --> 0:39:37.040
<v Speaker 2>know more about this story, So with us as Bloomberg

0:39:37.080 --> 0:39:41.120
<v Speaker 2>News Personal Finance reporter Alice Cantor. She's joining us from London,

0:39:41.120 --> 0:39:43.240
<v Speaker 2>where we know it's a little bit later. So Alice,

0:39:43.280 --> 0:39:46.279
<v Speaker 2>we so appreciate you hanging around to talk with us.

0:39:46.280 --> 0:39:48.000
<v Speaker 2>This story, by the way, to be featured in the

0:39:48.000 --> 0:39:50.480
<v Speaker 2>forthcoming issue of Bloomberg Business Week magazine. You can read

0:39:50.520 --> 0:39:52.319
<v Speaker 2>it now on the Bloomberg and also find it at

0:39:52.360 --> 0:39:55.720
<v Speaker 2>bloomberg dot com slash BusinessWeek. First of all, a story

0:39:55.800 --> 0:39:59.080
<v Speaker 2>like this, Alice, how did you first come across it?

0:40:00.080 --> 0:40:01.960
<v Speaker 11>Carol, Well, first things for having me on.

0:40:02.800 --> 0:40:04.759
<v Speaker 12>Yeah, so I it was in the midst of the

0:40:04.800 --> 0:40:08.200
<v Speaker 12>pandemic actually, and I was looking at stories around financial

0:40:08.280 --> 0:40:11.520
<v Speaker 12>crimes in France because at the time I was in Paris,

0:40:12.120 --> 0:40:14.960
<v Speaker 12>and I saw this like small news website that did

0:40:15.000 --> 0:40:18.840
<v Speaker 12>an investigation about iam Academy in France, and it was

0:40:18.880 --> 0:40:22.480
<v Speaker 12>about all these teenagers who were getting really excited in

0:40:22.560 --> 0:40:25.880
<v Speaker 12>the pandemic about making money from memes, talks and bitcoin.

0:40:26.640 --> 0:40:28.239
<v Speaker 11>I'm sure you're familiar with that.

0:40:28.840 --> 0:40:32.719
<v Speaker 12>And they had come across IAM Academy, this company that

0:40:32.840 --> 0:40:35.640
<v Speaker 12>promised them that within a few months they could really

0:40:35.640 --> 0:40:39.440
<v Speaker 12>become multimillionaires. They could earn a passive income if they

0:40:39.560 --> 0:40:42.480
<v Speaker 12>just knew the right strategy to trade online.

0:40:42.880 --> 0:40:45.319
<v Speaker 11>You know, they this company had the recipe for them.

0:40:45.520 --> 0:40:48.759
<v Speaker 12>So yeah, I started digging into it and found out

0:40:48.800 --> 0:40:51.600
<v Speaker 12>that France was just one of the many, many countries

0:40:51.640 --> 0:40:55.080
<v Speaker 12>that this New York based company had expanded in and

0:40:55.960 --> 0:40:58.320
<v Speaker 12>was making a lot of victims.

0:40:58.400 --> 0:41:00.719
<v Speaker 2>Essentially, Well, I wouldn't how to get into the size

0:41:00.760 --> 0:41:02.560
<v Speaker 2>and scope in terms of how many got impacted, but

0:41:02.600 --> 0:41:04.719
<v Speaker 2>tell me, like how it works. I mean, I've kind

0:41:04.719 --> 0:41:06.799
<v Speaker 2>of read through here, so I have an idea. But

0:41:06.920 --> 0:41:10.680
<v Speaker 2>tell our world how this company worked. How it said, Okay,

0:41:10.719 --> 0:41:12.880
<v Speaker 2>you're going to make money, and you know what was

0:41:12.960 --> 0:41:15.200
<v Speaker 2>involved in terms of becoming a member and what you

0:41:15.200 --> 0:41:17.000
<v Speaker 2>had to kind of give across. Could you have to

0:41:17.000 --> 0:41:18.319
<v Speaker 2>pay a fee right to be a part of this?

0:41:19.640 --> 0:41:23.200
<v Speaker 12>Yeah, So initially it worked like any subscription to an

0:41:23.200 --> 0:41:25.040
<v Speaker 12>online product.

0:41:25.440 --> 0:41:27.520
<v Speaker 11>It's like an online educational platform.

0:41:27.600 --> 0:41:30.640
<v Speaker 12>So you paid two hundred and fifty dollars to join,

0:41:31.040 --> 0:41:32.600
<v Speaker 12>and then you'd have to pay two hundred and fifty

0:41:32.680 --> 0:41:36.719
<v Speaker 12>dollars every month to keep having access to this online platform.

0:41:36.960 --> 0:41:40.160
<v Speaker 12>And on the platform, you'd get sort of pre recorded

0:41:40.239 --> 0:41:43.640
<v Speaker 12>videos of I am so called I am educators that

0:41:43.680 --> 0:41:47.520
<v Speaker 12>would teach you the basics of markets, you know, how

0:41:47.560 --> 0:41:50.960
<v Speaker 12>do you make a stop loss, how do you figure

0:41:51.000 --> 0:41:52.880
<v Speaker 12>out a difference in percentage points?

0:41:52.920 --> 0:41:54.359
<v Speaker 11>And how do you take advantage of them?

0:41:54.840 --> 0:41:57.160
<v Speaker 12>And then they also said, well they have this amazing

0:41:57.200 --> 0:42:03.200
<v Speaker 12>algorithm that charts price of currencies and stocks and any

0:42:03.239 --> 0:42:06.879
<v Speaker 12>financial product. And this algorithm can sort of tell you

0:42:06.920 --> 0:42:07.600
<v Speaker 12>when a price is.

0:42:07.520 --> 0:42:08.959
<v Speaker 11>Going to go up or going to go down.

0:42:09.400 --> 0:42:12.080
<v Speaker 12>And so if you just pay the subscription, you'll have

0:42:12.120 --> 0:42:15.560
<v Speaker 12>access to all that information and you can you can

0:42:15.600 --> 0:42:18.399
<v Speaker 12>really quite quickly earn money by using that.

0:42:18.400 --> 0:42:20.720
<v Speaker 11>Trading advice and learning how to read those graphs.

0:42:20.920 --> 0:42:23.320
<v Speaker 2>I feel like a lot of folks in the financial

0:42:23.360 --> 0:42:25.719
<v Speaker 2>community would be like, wait a minute, like what is

0:42:25.719 --> 0:42:29.080
<v Speaker 2>this algorithm? And it almost sounds too good to be true?

0:42:29.200 --> 0:42:32.400
<v Speaker 2>Tell us about that they targeted really a younger generation.

0:42:33.680 --> 0:42:35.239
<v Speaker 2>How did they do that? I mean it sounds like,

0:42:35.440 --> 0:42:36.799
<v Speaker 2>you know, I was looking through it, you know, it

0:42:36.920 --> 0:42:39.200
<v Speaker 2>almost sounds like there were influencers on there about like,

0:42:39.200 --> 0:42:41.400
<v Speaker 2>look at all the money you can you can make here.

0:42:42.480 --> 0:42:45.800
<v Speaker 12>Absolutely so, at the end of the day, the software

0:42:45.840 --> 0:42:49.080
<v Speaker 12>that they promoted, the algorithm doesn't work. It's very basic,

0:42:49.480 --> 0:42:53.520
<v Speaker 12>it's not really predictive. But they really lured people in

0:42:53.960 --> 0:42:56.839
<v Speaker 12>through the lifestyle that you could that you could have

0:42:56.880 --> 0:42:59.759
<v Speaker 12>once you get those millions, And they did that on

0:42:59.800 --> 0:43:03.800
<v Speaker 12>social media, and essentially the CEO of the company hired

0:43:03.840 --> 0:43:09.680
<v Speaker 12>these really muscular, energetic salesmen that went on Instagram and

0:43:09.760 --> 0:43:13.480
<v Speaker 12>showed their lives on a Dubai yacht or at a

0:43:13.719 --> 0:43:17.359
<v Speaker 12>five star villa in Italy saying, look, I'm this rich,

0:43:17.440 --> 0:43:19.239
<v Speaker 12>you know I'm You want to be like me?

0:43:19.360 --> 0:43:20.480
<v Speaker 11>Well why don't you just join?

0:43:20.560 --> 0:43:20.839
<v Speaker 8>I am?

0:43:21.320 --> 0:43:23.839
<v Speaker 12>And this is the recipe for success eventually, So that's

0:43:23.840 --> 0:43:25.439
<v Speaker 12>really how they attracted people that way.

0:43:25.880 --> 0:43:27.880
<v Speaker 2>Who's behind it all? Tell us a bit about the

0:43:27.880 --> 0:43:31.200
<v Speaker 2>company's CEO and how he did in all of this.

0:43:31.840 --> 0:43:34.919
<v Speaker 12>Yes, so, Chris Terry is a man who was born

0:43:34.960 --> 0:43:39.919
<v Speaker 12>in the Bronx and he started working construction. He had

0:43:39.960 --> 0:43:44.240
<v Speaker 12>apparently the construction company had ties to a mob family

0:43:44.320 --> 0:43:45.760
<v Speaker 12>and he had to pay a fine.

0:43:45.800 --> 0:43:48.680
<v Speaker 11>He was like implicated in a criminal conspiracy.

0:43:48.800 --> 0:43:51.680
<v Speaker 12>So that's where he started, and he likes to mention

0:43:51.760 --> 0:43:55.400
<v Speaker 12>his mob background quite often. But then he went on

0:43:55.440 --> 0:43:58.959
<v Speaker 12>too Amway and was a salesman's for another multi level

0:43:59.040 --> 0:44:03.600
<v Speaker 12>marketing company. And then after that he tried to build

0:44:03.719 --> 0:44:06.960
<v Speaker 12>a reputation of himself as a trader, saying he was

0:44:07.040 --> 0:44:10.280
<v Speaker 12>managing hedge funds and he knew all about financial markets,

0:44:10.520 --> 0:44:15.319
<v Speaker 12>but really he was never a financial broker. He has

0:44:15.400 --> 0:44:22.479
<v Speaker 12>no financial real accreditation from any real US institution, and

0:44:22.840 --> 0:44:25.200
<v Speaker 12>he's made very well for himself, so he's definitely a

0:44:25.280 --> 0:44:29.280
<v Speaker 12>multi millionaire. I AM at its height in the pandemic

0:44:29.480 --> 0:44:32.839
<v Speaker 12>was selling the equivalent of five hundred to six hundred

0:44:32.880 --> 0:44:33.640
<v Speaker 12>million dollars in.

0:44:34.280 --> 0:44:36.120
<v Speaker 11>Subscriptions for the year.

0:44:36.920 --> 0:44:39.400
<v Speaker 12>And he flies around in his private jet and has

0:44:39.440 --> 0:44:41.480
<v Speaker 12>a bunch of condos around the world in Dubai and

0:44:41.560 --> 0:44:43.160
<v Speaker 12>Las Vegas in New York.

0:44:43.360 --> 0:44:45.480
<v Speaker 11>So he's making a lot of money from all this.

0:44:45.840 --> 0:44:48.160
<v Speaker 2>Tell us about I mean, so he made a lot

0:44:48.200 --> 0:44:50.800
<v Speaker 2>of money, But tell us about some of the individuals

0:44:51.080 --> 0:44:53.399
<v Speaker 2>who paid, who got a part of the platform, did

0:44:53.400 --> 0:44:56.359
<v Speaker 2>some of the trading. Some of these young individuals some

0:44:56.400 --> 0:44:58.520
<v Speaker 2>really sad stories in terms of what happened to them.

0:44:58.719 --> 0:44:59.560
<v Speaker 2>They lost a lot.

0:45:00.040 --> 0:45:02.719
<v Speaker 12>Yeah, So people would come in thinking I'm going to

0:45:02.840 --> 0:45:04.800
<v Speaker 12>learn all about retail trading, make a lot of money,

0:45:04.960 --> 0:45:07.280
<v Speaker 12>And what happens is not only do they pay the subscription,

0:45:07.400 --> 0:45:10.279
<v Speaker 12>but often they start trading and kind of gambling their

0:45:10.280 --> 0:45:14.320
<v Speaker 12>money away using strategies that don't work, so pretty quickly

0:45:14.400 --> 0:45:17.239
<v Speaker 12>they'll have a lot of losses. But what i AM

0:45:17.400 --> 0:45:19.920
<v Speaker 12>educators will tell them then is, well, there's this other

0:45:19.960 --> 0:45:22.400
<v Speaker 12>side of the business. You can earn a commission if

0:45:22.440 --> 0:45:25.520
<v Speaker 12>you sell subscriptions to other members. And so that's the

0:45:25.600 --> 0:45:28.520
<v Speaker 12>multi level marketing aspect of it. And so where it

0:45:28.560 --> 0:45:31.560
<v Speaker 12>gets a bit tricky and where people feel like they

0:45:31.600 --> 0:45:33.719
<v Speaker 12>can't leave the company and they end up losing way

0:45:33.719 --> 0:45:37.480
<v Speaker 12>more than just like a regular financial service, is that

0:45:38.120 --> 0:45:41.680
<v Speaker 12>these teenagers end up really kind of being gas lit

0:45:41.880 --> 0:45:44.359
<v Speaker 12>and a little bit sort of brainwashed into believing that,

0:45:44.800 --> 0:45:46.920
<v Speaker 12>you know, it's their life's purpose to be in this company.

0:45:46.960 --> 0:45:48.960
<v Speaker 12>They have to keep trying to recruit, they have to

0:45:49.040 --> 0:45:52.200
<v Speaker 12>keep bringing more people. If they're failing, it's their fault.

0:45:52.480 --> 0:45:55.080
<v Speaker 12>So there's this whole strategy to keep people involved, to

0:45:55.160 --> 0:45:59.480
<v Speaker 12>keep people selling more subscriptions to others, even when they

0:45:59.520 --> 0:46:02.840
<v Speaker 12>realize the trading lessons are really basic and not helpful

0:46:02.880 --> 0:46:03.200
<v Speaker 12>at all.

0:46:03.440 --> 0:46:06.000
<v Speaker 2>It does sound like h and I know you get

0:46:06.000 --> 0:46:08.280
<v Speaker 2>into this. I mean, it's prime for regulators. It feels

0:46:08.320 --> 0:46:09.880
<v Speaker 2>like to take a look, Alice, where are we on

0:46:09.920 --> 0:46:11.719
<v Speaker 2>that front? Because it sounds like this, you know, has

0:46:11.760 --> 0:46:13.400
<v Speaker 2>to be on their radar absolutely.

0:46:13.480 --> 0:46:17.399
<v Speaker 12>So, I mean across Europe, a bunch of investigations are

0:46:17.440 --> 0:46:19.080
<v Speaker 12>open at the moment, but nothing.

0:46:19.200 --> 0:46:22.239
<v Speaker 11>Has really has really happened so far.

0:46:22.680 --> 0:46:25.600
<v Speaker 12>And then the biggest investigation that's ongoing right now is

0:46:25.680 --> 0:46:28.440
<v Speaker 12>by the FDC in the US that is looking.

0:46:28.200 --> 0:46:29.080
<v Speaker 11>At IAM Academy.

0:46:29.120 --> 0:46:33.759
<v Speaker 12>They're reviewing complaints, they're talking to the CEO, and well,

0:46:33.800 --> 0:46:36.120
<v Speaker 12>it looks like there might there might be in discussions

0:46:36.120 --> 0:46:38.360
<v Speaker 12>to kind of try to put an end to this

0:46:38.440 --> 0:46:39.360
<v Speaker 12>company's activities.

0:46:39.400 --> 0:46:40.239
<v Speaker 11>But to be.

0:46:40.440 --> 0:46:44.319
<v Speaker 12>Honest with you, Carol, there's not that many regulations around

0:46:44.440 --> 0:46:48.200
<v Speaker 12>multi level marketing companies or these kinds of financial education platforms,

0:46:48.200 --> 0:46:50.400
<v Speaker 12>so they might just go on. They might just like

0:46:50.960 --> 0:46:53.759
<v Speaker 12>filter through all these regulations that come come kind of

0:46:54.239 --> 0:46:56.680
<v Speaker 12>they might pay a fine and just and just get

0:46:56.719 --> 0:46:57.600
<v Speaker 12>on with their business.

0:46:57.800 --> 0:46:59.919
<v Speaker 2>Yeah, I do wonder on something like this. I mean,

0:47:00.160 --> 0:47:02.320
<v Speaker 2>is it kind of eyes wide open if you're gonna

0:47:02.560 --> 0:47:04.160
<v Speaker 2>pay money, like you have to kind of know what

0:47:04.200 --> 0:47:06.360
<v Speaker 2>you're getting into. Or is it a case of is

0:47:06.360 --> 0:47:08.799
<v Speaker 2>there a way of proving And I'm not saying there is,

0:47:08.840 --> 0:47:11.400
<v Speaker 2>but you know, fraud of some sort in promising an

0:47:11.440 --> 0:47:14.200
<v Speaker 2>algorithm that's going to kind of do everything, or do

0:47:14.200 --> 0:47:15.880
<v Speaker 2>we all just kind of know that maybe if it

0:47:15.920 --> 0:47:17.560
<v Speaker 2>sounds too good to be true, it's not going to

0:47:17.560 --> 0:47:18.120
<v Speaker 2>be true.

0:47:18.280 --> 0:47:21.920
<v Speaker 12>Well, yes, they can be liable for making false income claims,

0:47:22.200 --> 0:47:24.600
<v Speaker 12>so early on they would have people on Instagram posting

0:47:24.640 --> 0:47:28.120
<v Speaker 12>like pictures of their rolelexes and bills and saying, you know,

0:47:28.239 --> 0:47:31.239
<v Speaker 12>I make ten grand a month in passive earning and

0:47:31.239 --> 0:47:34.279
<v Speaker 12>passive income. So those kinds of figures can really put

0:47:34.280 --> 0:47:37.279
<v Speaker 12>the company in difficulty because you're not allowed to make

0:47:37.280 --> 0:47:39.399
<v Speaker 12>these claims unless you can back them up, and in

0:47:39.440 --> 0:47:40.400
<v Speaker 12>this case they can't.

0:47:41.200 --> 0:47:42.920
<v Speaker 11>So that's one area that's problematic.

0:47:43.280 --> 0:47:46.000
<v Speaker 12>The other one is that they do They say they

0:47:46.000 --> 0:47:49.239
<v Speaker 12>don't give financial advice, but really they kind of do,

0:47:49.360 --> 0:47:52.239
<v Speaker 12>and they almost trade for the people that are part

0:47:52.239 --> 0:47:54.200
<v Speaker 12>of the company. It's kind of tricky, but they usually

0:47:54.239 --> 0:47:58.799
<v Speaker 12>just right like tell them which brokers to go with.

0:48:00.160 --> 0:48:03.160
<v Speaker 12>Used to mirror trades automatically, so just like copy and

0:48:03.200 --> 0:48:07.640
<v Speaker 12>paste trades from traders and give a challenge with the members.

0:48:08.600 --> 0:48:10.440
<v Speaker 2>I have to ask you only got about thirty seconds,

0:48:10.440 --> 0:48:13.759
<v Speaker 2>so just quickly. Company is still active, Yes, it.

0:48:13.719 --> 0:48:14.600
<v Speaker 11>Is still active.

0:48:15.320 --> 0:48:18.040
<v Speaker 12>I was just at a conference there in Budapest that

0:48:18.080 --> 0:48:20.160
<v Speaker 12>they had a huge company rally a few months ago.

0:48:20.239 --> 0:48:22.680
<v Speaker 12>So you're still active and doing well.

0:48:23.000 --> 0:48:25.239
<v Speaker 2>I got to say, you paint such incredible pictures in

0:48:25.280 --> 0:48:27.440
<v Speaker 2>this story. I feel like it's like a mini documentary

0:48:27.480 --> 0:48:29.800
<v Speaker 2>just waiting to happen, but it sounds like the story

0:48:29.920 --> 0:48:33.239
<v Speaker 2>still to be played out here, so we'll continue to

0:48:33.239 --> 0:48:35.640
<v Speaker 2>follow any updates. I'm so glad we could get some

0:48:35.640 --> 0:48:37.359
<v Speaker 2>time with you to kind of spell it out for us.

0:48:37.480 --> 0:48:39.160
<v Speaker 2>As we said, it's among the most read stories on

0:48:39.200 --> 0:48:41.960
<v Speaker 2>the Bloomberg Today. Alice Kanter, She's a Bloomberg News Personal

0:48:42.000 --> 0:48:44.200
<v Speaker 2>finance reporter joining us from London.

0:48:51.440 --> 0:48:55.320
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Listen live

0:48:55.400 --> 0:48:58.239
<v Speaker 1>each weekday starting at two pm Easter on Apple car

0:48:58.320 --> 0:49:00.960
<v Speaker 1>Play and Android Auto with the blue Burg Business ad.

0:49:01.200 --> 0:49:04.080
<v Speaker 1>You can also listen live on Amazon Alexa from our

0:49:04.080 --> 0:49:08.799
<v Speaker 1>flagship New York station Just Say Alexa, playing Bloomberg eleven thirty.

0:49:09.760 --> 0:49:11.879
<v Speaker 2>Plenty ahead in our second hour of the weekend edition

0:49:11.880 --> 0:49:15.040
<v Speaker 2>of Bloomberg business Week, including the new Apple Plus mini

0:49:15.160 --> 0:49:18.399
<v Speaker 2>series about the Black Panther being smuggled to Cuba under

0:49:18.440 --> 0:49:21.800
<v Speaker 2>the guise of a fake Hollywood production. Yeah sounds like Argo,

0:49:21.880 --> 0:49:24.600
<v Speaker 2>but it's not. We talked with the executive producer of

0:49:24.640 --> 0:49:25.600
<v Speaker 2>The Big Cigar.

0:49:25.760 --> 0:49:29.239
<v Speaker 3>Plus the Best Art Exhibitions in Venice. Why the cassette

0:49:29.239 --> 0:49:32.680
<v Speaker 3>tape revival is a past? Yeah, I mean, my little brother,

0:49:32.880 --> 0:49:35.920
<v Speaker 3>What uses cassette tapes. But you remember dating it's like this,

0:49:36.000 --> 0:49:39.160
<v Speaker 3>he's cool. I guess I just remember dating guys like you.

0:49:39.239 --> 0:49:40.919
<v Speaker 3>I have a cassette tape for you. Yeah, but that's

0:49:40.960 --> 0:49:45.000
<v Speaker 3>because that's what comes because there was no Sidify then

0:49:45.040 --> 0:49:46.280
<v Speaker 3>Carroll who had a Walkman.

0:49:46.440 --> 0:49:51.480
<v Speaker 2>I had both Walkman's cassette and CD mixtapes. All right,

0:49:51.520 --> 0:49:54.160
<v Speaker 2>so we've got Bloomberg Pursuits coming up first up this hour.

0:49:54.200 --> 0:49:56.360
<v Speaker 2>You may have heard, the world's biggest sporting tournament is

0:49:56.400 --> 0:49:59.560
<v Speaker 2>coming to North America in twenty twenty six, Soccer's FIFA

0:49:59.640 --> 0:50:02.840
<v Speaker 2>World CU We played in the United States, Canada, and Mexico.

0:50:03.080 --> 0:50:05.840
<v Speaker 3>Overseeing the matches in Miami is the former CEO of

0:50:05.880 --> 0:50:09.840
<v Speaker 3>Celebrity Cruises, Lisa lutov Perlo, who went from selling cruises

0:50:09.840 --> 0:50:12.360
<v Speaker 3>at door to door to becoming CEO of the company.

0:50:12.680 --> 0:50:15.280
<v Speaker 3>She wrote about all that in her book Making Waves

0:50:15.320 --> 0:50:18.400
<v Speaker 3>of Woman's Rise to the Top using Smart's heart and courage,

0:50:18.880 --> 0:50:21.080
<v Speaker 3>all of which she will likely use in her new

0:50:21.160 --> 0:50:24.239
<v Speaker 3>job as CEO of World Cut Miami. Being asked to

0:50:24.239 --> 0:50:26.279
<v Speaker 3>do the job initially, though, came as a bit of

0:50:26.280 --> 0:50:26.840
<v Speaker 3>a surprise.

0:50:27.239 --> 0:50:29.279
<v Speaker 13>One day, just out of the blue, I got a

0:50:29.320 --> 0:50:32.359
<v Speaker 13>text from a woman that I know I met under

0:50:32.400 --> 0:50:35.880
<v Speaker 13>different circumstances, and she texted me and said, got a

0:50:35.920 --> 0:50:40.319
<v Speaker 13>minute and had no idea why she was asking that,

0:50:40.960 --> 0:50:42.000
<v Speaker 13>and I said, for you.

0:50:42.080 --> 0:50:44.279
<v Speaker 14>Of course. She called me and talked to.

0:50:44.239 --> 0:50:48.480
<v Speaker 13>Me about this, and I wasn't sure that I really

0:50:48.520 --> 0:50:50.000
<v Speaker 13>wanted to jump in.

0:50:50.160 --> 0:50:52.000
<v Speaker 3>And what was there? What was the trepidation?

0:50:53.880 --> 0:50:56.440
<v Speaker 13>You know, I was just stepping away after a crazy

0:50:56.480 --> 0:51:00.040
<v Speaker 13>career and working really hard and being so busy, and

0:51:00.120 --> 0:51:02.160
<v Speaker 13>I knew I wanted to do some things. I just

0:51:02.320 --> 0:51:05.680
<v Speaker 13>wasn't sure I wanted to take on something so big

0:51:06.360 --> 0:51:10.080
<v Speaker 13>and and something I really didn't know anything about, you know,

0:51:10.200 --> 0:51:11.759
<v Speaker 13>men's soccer and the World Cup.

0:51:11.880 --> 0:51:15.320
<v Speaker 14>But the more I talked to people, the more excited

0:51:15.360 --> 0:51:15.719
<v Speaker 14>I got.

0:51:15.800 --> 0:51:17.879
<v Speaker 13>And just like everything else I've done in my life

0:51:17.920 --> 0:51:21.840
<v Speaker 13>and career, I said, what the heck, I'm a lifelong learner.

0:51:21.960 --> 0:51:23.560
<v Speaker 14>I'll figure it out. And here I am.

0:51:24.360 --> 0:51:25.520
<v Speaker 3>I was. I was going to say, it kind of

0:51:25.560 --> 0:51:31.040
<v Speaker 3>sounds like your path to becoming CEO at Celebrity, which was,

0:51:31.120 --> 0:51:34.120
<v Speaker 3>you know, taking advantage of the opportunities that I don't

0:51:34.120 --> 0:51:35.640
<v Speaker 3>want to say we're given to you, but that you

0:51:35.680 --> 0:51:38.560
<v Speaker 3>had earned. There was a reason people you were asking

0:51:38.600 --> 0:51:42.080
<v Speaker 3>you to do these things going from you know, essentially

0:51:42.080 --> 0:51:43.720
<v Speaker 3>a salesperson all the way up to CEO.

0:51:44.680 --> 0:51:44.960
<v Speaker 8>Sure.

0:51:45.719 --> 0:51:47.759
<v Speaker 13>And there was a reason that she reached out to me,

0:51:47.960 --> 0:51:50.440
<v Speaker 13>and she because she was in a meeting. Here's the

0:51:50.800 --> 0:51:52.800
<v Speaker 13>here's how the story went. She was in a meeting

0:51:53.320 --> 0:51:56.560
<v Speaker 13>and she was she's representing a big stakeholder in the

0:51:56.600 --> 0:52:00.680
<v Speaker 13>Miami Day Miami World Cup, and they were describing the

0:52:00.719 --> 0:52:04.000
<v Speaker 13>attributes of the ideal CEO that they wanted to run it,

0:52:04.640 --> 0:52:07.279
<v Speaker 13>and she said, every time they mentioned an attribute, which

0:52:07.320 --> 0:52:10.880
<v Speaker 13>one of them was actually being a CEO, she said,

0:52:10.960 --> 0:52:13.279
<v Speaker 13>my name kept popping into her head and she just

0:52:13.360 --> 0:52:15.560
<v Speaker 13>had to reach out to me to do this. And

0:52:15.640 --> 0:52:18.560
<v Speaker 13>as I've learned, as I've gone through this, I realized

0:52:18.600 --> 0:52:21.920
<v Speaker 13>that understanding and knowing soccer isn't what they were looking for.

0:52:22.000 --> 0:52:25.040
<v Speaker 13>They were looking for someone who ran a serious business,

0:52:25.080 --> 0:52:28.640
<v Speaker 13>because this is a serious business. Someone who could bring

0:52:28.840 --> 0:52:29.880
<v Speaker 13>communities together.

0:52:30.080 --> 0:52:32.480
<v Speaker 14>And there's no more bringing of.

0:52:32.440 --> 0:52:36.320
<v Speaker 13>Communities better than the cruise industry collaborating because we have

0:52:36.400 --> 0:52:39.879
<v Speaker 13>to collaborate across many different cities and counties to pull

0:52:39.920 --> 0:52:44.359
<v Speaker 13>this off, and running extraordinary events, which and guest experiences

0:52:44.360 --> 0:52:50.040
<v Speaker 13>which I did, and also really challenging logistical issues that

0:52:50.080 --> 0:52:51.600
<v Speaker 13>you have to deal with. And you know, we're going

0:52:51.680 --> 0:52:54.400
<v Speaker 13>to have six one hundred thousand to a million visitors

0:52:54.440 --> 0:52:58.040
<v Speaker 13>in South Florida during those five weeks. So those were

0:52:58.080 --> 0:53:00.719
<v Speaker 13>all the reasons that I think I was some on

0:53:00.760 --> 0:53:02.319
<v Speaker 13>their list and why they chose me.

0:53:02.560 --> 0:53:04.640
<v Speaker 2>Well, wait, so how quickly did you say yes? After

0:53:04.680 --> 0:53:07.759
<v Speaker 2>some like trepidation? Like, how quickly did you say yeah,

0:53:07.760 --> 0:53:09.759
<v Speaker 2>I'm on it?

0:53:09.760 --> 0:53:10.840
<v Speaker 14>It took me a little while.

0:53:11.000 --> 0:53:11.160
<v Speaker 6>You know.

0:53:11.239 --> 0:53:13.680
<v Speaker 13>First of all, it was a long process, as you

0:53:13.800 --> 0:53:16.880
<v Speaker 13>probably know, as these things go. The more people I

0:53:17.000 --> 0:53:20.160
<v Speaker 13>talked to, though, the more excited I got about it. Listen,

0:53:20.360 --> 0:53:23.000
<v Speaker 13>this is historic, this has never been done before. It's

0:53:23.000 --> 0:53:25.800
<v Speaker 13>the biggest World Cup in the history of the World Cup.

0:53:26.120 --> 0:53:28.760
<v Speaker 13>There are forty eight teams, one hundred and four matches,

0:53:28.800 --> 0:53:29.880
<v Speaker 13>three different countries.

0:53:30.239 --> 0:53:30.880
<v Speaker 14>This is big.

0:53:30.920 --> 0:53:33.600
<v Speaker 13>You know, the world stops when the World Cup happens.

0:53:33.880 --> 0:53:35.640
<v Speaker 13>I thought about all the people I was going to

0:53:35.640 --> 0:53:38.600
<v Speaker 13>meet and all the opportunities that I was going to

0:53:38.600 --> 0:53:40.920
<v Speaker 13>be a part of that are historic and that have

0:53:41.080 --> 0:53:42.520
<v Speaker 13>never happened to me before.

0:53:43.040 --> 0:53:45.279
<v Speaker 14>And it's a two year gig. So I'm like, all right,

0:53:45.360 --> 0:53:45.960
<v Speaker 14>you can do this.

0:53:46.040 --> 0:53:48.160
<v Speaker 13>You can sign up for this, and it has a

0:53:48.239 --> 0:53:49.319
<v Speaker 13>beginning it has an end.

0:53:49.400 --> 0:53:51.400
<v Speaker 2>So I'm in You're so real, and I got to

0:53:51.440 --> 0:53:54.640
<v Speaker 2>ask you, did you, like, I don't know bingeon ted Lasso.

0:53:54.840 --> 0:53:57.640
<v Speaker 2>Did you do a lot of googling online? Since this

0:53:57.800 --> 0:54:00.600
<v Speaker 2>wasn't necessarily something you were so familiar with, what did

0:54:00.640 --> 0:54:02.040
<v Speaker 2>you do to kind of be like, yeah, this is

0:54:02.120 --> 0:54:02.680
<v Speaker 2>kind of cool.

0:54:03.600 --> 0:54:06.240
<v Speaker 13>Well, first of all, Carol, I have binged on ted Lasso,

0:54:06.400 --> 0:54:09.560
<v Speaker 13>probably we all three times for all three seasons, right,

0:54:09.960 --> 0:54:14.319
<v Speaker 13>the greatest show ever, and so sure and listen, I'm

0:54:14.320 --> 0:54:17.319
<v Speaker 13>in Miami. We've got messy, We've got backdam This is

0:54:17.360 --> 0:54:21.240
<v Speaker 13>the soccer capital, the football capital of the United States.

0:54:21.280 --> 0:54:25.240
<v Speaker 13>It's the gateway to Latin America. Miami is a sexy,

0:54:25.280 --> 0:54:28.680
<v Speaker 13>wonderful city. Everyone wants to be here. So there were

0:54:28.760 --> 0:54:31.160
<v Speaker 13>so many great things about it. It's not going to

0:54:31.160 --> 0:54:34.960
<v Speaker 13>be easy, but nothing in my career has been. But

0:54:35.080 --> 0:54:38.600
<v Speaker 13>I just thought about how cool and exciting this was

0:54:38.640 --> 0:54:42.479
<v Speaker 13>going to be. And my husband is a huge soccer fan,

0:54:43.080 --> 0:54:45.480
<v Speaker 13>loves soccer, loves the World Cup. And I worked with

0:54:45.520 --> 0:54:48.359
<v Speaker 13>twenty thousand crew members from all over the world who

0:54:48.480 --> 0:54:49.560
<v Speaker 13>all played football.

0:54:49.920 --> 0:54:52.560
<v Speaker 14>That was their sport and that's what they loved.

0:54:52.760 --> 0:54:55.919
<v Speaker 13>So I do have an affection for the sport, even

0:54:55.960 --> 0:54:58.759
<v Speaker 13>though I don't know a lot about it.

0:54:58.920 --> 0:55:01.440
<v Speaker 2>Well, and my understanding, you really kind of lay it

0:55:01.480 --> 0:55:03.840
<v Speaker 2>out really well. Why you it doesn't make sense for

0:55:03.880 --> 0:55:06.719
<v Speaker 2>you to be doing this. My understanding is that this

0:55:06.800 --> 0:55:09.000
<v Speaker 2>is going to bring in more visitors in the Super Bowl.

0:55:09.120 --> 0:55:12.720
<v Speaker 2>So it's a lot, right, I mean, this is just massive.

0:55:12.760 --> 0:55:15.000
<v Speaker 2>We all know it. We've I've all I just remember

0:55:15.040 --> 0:55:16.920
<v Speaker 2>when it's going on, like it doesn't matter what company

0:55:16.960 --> 0:55:21.520
<v Speaker 2>you're at. There's like viewing rooms because everybody is watching it.

0:55:21.600 --> 0:55:23.160
<v Speaker 2>So tell us a little bit about like how you're

0:55:23.200 --> 0:55:25.759
<v Speaker 2>thinking about how do you put your own spin on it,

0:55:25.800 --> 0:55:26.759
<v Speaker 2>your own mark on it.

0:55:28.120 --> 0:55:30.480
<v Speaker 13>Well, we're in the planning stages of that right now.

0:55:30.560 --> 0:55:33.280
<v Speaker 13>So you know, I have two ambitions as the CEO

0:55:33.480 --> 0:55:37.120
<v Speaker 13>of the FIFA twenty twenty six Miami World Cup. One

0:55:37.239 --> 0:55:39.319
<v Speaker 13>is to be the envy of every other city in

0:55:39.320 --> 0:55:42.520
<v Speaker 13>North America that's hosting these matches, and the other is

0:55:42.560 --> 0:55:46.799
<v Speaker 13>to ensure that it performs financially, because you know, I

0:55:46.840 --> 0:55:48.720
<v Speaker 13>want to surplus. I don't care if it's a dollar.

0:55:49.120 --> 0:55:51.640
<v Speaker 13>And so we're in the planning process right now. Over

0:55:51.680 --> 0:55:53.960
<v Speaker 13>the next like ninety days, we're going to put our

0:55:54.000 --> 0:55:56.920
<v Speaker 13>plan together about, you know, what we need to raise

0:55:57.000 --> 0:55:59.360
<v Speaker 13>and how we need to offset the costs. And I

0:55:59.440 --> 0:56:02.200
<v Speaker 13>really want to think about what's going to attract companies

0:56:02.239 --> 0:56:06.239
<v Speaker 13>to sponsor this. I will tell you every time that

0:56:06.480 --> 0:56:08.560
<v Speaker 13>I am talking to someone and they say, so, what

0:56:08.600 --> 0:56:10.480
<v Speaker 13>are you doing, and I mentioned what I'm doing, their

0:56:10.520 --> 0:56:14.360
<v Speaker 13>eyes light up. Everybody wants to be a part of this.

0:56:14.680 --> 0:56:21.040
<v Speaker 13>It's families, it's companies, it's employees, it's communities, it's everybody.

0:56:21.160 --> 0:56:25.920
<v Speaker 14>Soccer is just you know, nineteen billion viewers.

0:56:26.440 --> 0:56:29.279
<v Speaker 13>Now it's over a period of five weeks, but there

0:56:29.320 --> 0:56:33.080
<v Speaker 13>are nineteen billion people watching all of these matches all

0:56:33.120 --> 0:56:36.040
<v Speaker 13>over the world. When the World's Cup happens, one point

0:56:36.080 --> 0:56:37.799
<v Speaker 13>five billion watched the Super Bowl.

0:56:38.480 --> 0:56:40.879
<v Speaker 14>So this in order of magnitude is ginormous.

0:56:41.120 --> 0:56:42.880
<v Speaker 2>Well, you know, and I'm just thinking about Tim and

0:56:42.880 --> 0:56:45.120
<v Speaker 2>I are lucky enough that we've covered the US Open

0:56:45.160 --> 0:56:49.240
<v Speaker 2>here in New York City and it's you know, yes,

0:56:49.360 --> 0:56:52.160
<v Speaker 2>it's about the matches and the players, no doubt about it.

0:56:52.200 --> 0:56:55.840
<v Speaker 2>But it is such a hospitality experience in terms of

0:56:55.880 --> 0:56:59.200
<v Speaker 2>the food and the venues. And we've got about forty

0:56:59.200 --> 0:57:00.759
<v Speaker 2>seconds then we'll come back. I can talk more. But

0:57:01.239 --> 0:57:03.239
<v Speaker 2>is that are you thinking a lot about that. The

0:57:03.640 --> 0:57:05.000
<v Speaker 2>you understand hospitality.

0:57:06.040 --> 0:57:07.879
<v Speaker 14>Yeah, that was one of the big reasons they liked

0:57:07.920 --> 0:57:08.560
<v Speaker 14>me for the role.

0:57:08.680 --> 0:57:11.919
<v Speaker 13>And I do understand hospitality, and absolutely we are looking

0:57:11.960 --> 0:57:15.000
<v Speaker 13>at every venue in Miami Dade County. We're looking at

0:57:15.000 --> 0:57:16.800
<v Speaker 13>outside of the county because we're going to have to

0:57:16.800 --> 0:57:19.280
<v Speaker 13>spread out with all those people, as you can imagine.

0:57:19.280 --> 0:57:20.080
<v Speaker 14>But yeah, we're going.

0:57:20.080 --> 0:57:23.360
<v Speaker 13>To We're going to figure out some fantastic events and

0:57:23.400 --> 0:57:25.240
<v Speaker 13>hospitality for everyone, for sure.

0:57:25.440 --> 0:57:26.920
<v Speaker 3>Do you think we should go down there Carol for

0:57:27.000 --> 0:57:28.160
<v Speaker 3>the rematch?

0:57:28.400 --> 0:57:30.880
<v Speaker 2>Lisa? I think make that part of like you.

0:57:30.840 --> 0:57:33.000
<v Speaker 3>Know you broadcast, bring us down and we'll.

0:57:32.840 --> 0:57:35.440
<v Speaker 2>Do a live broadcast along with everybody else who's going

0:57:35.480 --> 0:57:35.880
<v Speaker 2>to be there.

0:57:37.120 --> 0:57:40.200
<v Speaker 13>Well, you two are my favorites, so I'll figure if

0:57:40.200 --> 0:57:41.480
<v Speaker 13>we can figure that out.

0:57:41.560 --> 0:57:41.919
<v Speaker 14>For sure.

0:57:42.120 --> 0:57:43.200
<v Speaker 2>Score it's official.

0:57:43.360 --> 0:57:45.560
<v Speaker 3>I mean your home of New Jersey will be pulling

0:57:45.600 --> 0:57:47.520
<v Speaker 3>you that way too for matches.

0:57:47.840 --> 0:57:50.160
<v Speaker 14>Hey, listen, New York, New Jersey has.

0:57:50.040 --> 0:57:51.880
<v Speaker 3>The final exactly, Lisa.

0:57:51.880 --> 0:57:53.040
<v Speaker 2>One thing I wanted to ask you, and I was

0:57:53.040 --> 0:57:55.680
<v Speaker 2>looking through in prep for this, there was an Instagram

0:57:55.680 --> 0:57:57.760
<v Speaker 2>post and it reminded us that you are the first

0:57:57.800 --> 0:58:01.560
<v Speaker 2>former CEO from outside the world of sports to lead

0:58:01.600 --> 0:58:05.040
<v Speaker 2>a FIFA World Cup twenty sixth host committee. Do you

0:58:05.080 --> 0:58:06.720
<v Speaker 2>feel pressure as a result of that?

0:58:07.360 --> 0:58:10.880
<v Speaker 13>No different than I felt my entire career, Carol. It's

0:58:11.080 --> 0:58:13.680
<v Speaker 13>you know, when it was when the announcement was made,

0:58:13.760 --> 0:58:16.040
<v Speaker 13>the local announcement in the I think it was the

0:58:16.040 --> 0:58:18.000
<v Speaker 13>Miami Herald, Yet was the Miami Herald.

0:58:18.080 --> 0:58:20.400
<v Speaker 14>My husband took the page and he put it on

0:58:20.400 --> 0:58:21.160
<v Speaker 14>my desk.

0:58:20.920 --> 0:58:22.960
<v Speaker 13>And I took a photo of it and I posted

0:58:23.080 --> 0:58:24.360
<v Speaker 13>on social media that day.

0:58:24.840 --> 0:58:26.960
<v Speaker 14>And I have had so many.

0:58:26.720 --> 0:58:29.800
<v Speaker 13>Opportunities to be covered by the press, whether it's business

0:58:29.800 --> 0:58:37.840
<v Speaker 13>press like yours, lifestyle press, travel press, consumer press, magazines, newspapers,

0:58:38.160 --> 0:58:42.520
<v Speaker 13>but I have never until now been headlined in the

0:58:42.640 --> 0:58:43.640
<v Speaker 13>sports section.

0:58:44.280 --> 0:58:47.440
<v Speaker 14>And I just thought that was hilarious that I've actually

0:58:47.440 --> 0:58:48.480
<v Speaker 14>made the sports section.

0:58:48.760 --> 0:58:51.480
<v Speaker 13>And yeah, you know, you always feel a little bit

0:58:51.480 --> 0:58:54.680
<v Speaker 13>of pressure because you're doing something new and you're in

0:58:54.880 --> 0:58:56.680
<v Speaker 13>unchartered waters.

0:58:56.320 --> 0:58:59.000
<v Speaker 14>If you will pardon that bad cruise pun.

0:58:59.080 --> 0:59:03.560
<v Speaker 13>But but I'm also invigorated and excited by it as well.

0:59:03.880 --> 0:59:05.760
<v Speaker 2>Is there anybody you talk like you want to talk

0:59:05.800 --> 0:59:07.880
<v Speaker 2>to or you have been talking to though leading up

0:59:07.880 --> 0:59:10.400
<v Speaker 2>to this, When you think about sport events or just

0:59:10.520 --> 0:59:15.080
<v Speaker 2>experience experiential you know, things for consumers overall.

0:59:15.280 --> 0:59:17.760
<v Speaker 13>Well, one of the great things about this, just like

0:59:17.880 --> 0:59:20.000
<v Speaker 13>other things that I've done in my career, is I'm

0:59:20.040 --> 0:59:20.920
<v Speaker 13>surrounded by.

0:59:20.920 --> 0:59:24.600
<v Speaker 14>A lot of different types of experience in that regard.

0:59:25.120 --> 0:59:27.600
<v Speaker 13>So I have I'm working with a group of people

0:59:27.640 --> 0:59:31.320
<v Speaker 13>that has Super Bowl experience. I'm working with some people

0:59:31.320 --> 0:59:34.960
<v Speaker 13>that have Conka Calf experience, some people that have experienced

0:59:34.960 --> 0:59:37.320
<v Speaker 13>working with FEFA, because that's also.

0:59:37.240 --> 0:59:38.520
<v Speaker 14>Very new for all of us.

0:59:39.080 --> 0:59:42.200
<v Speaker 13>And you know, I you know, the subtitle of my

0:59:42.280 --> 0:59:44.520
<v Speaker 13>book is A Woman's Rise to the Top using.

0:59:44.320 --> 0:59:45.480
<v Speaker 14>Smart's heart and courage.

0:59:45.480 --> 0:59:48.520
<v Speaker 13>And I think part of being smart is surrounding yourself

0:59:48.800 --> 0:59:51.960
<v Speaker 13>with people who have different and more experience than you

0:59:52.000 --> 0:59:54.840
<v Speaker 13>do in certain ways. So they add a tremendous amount

0:59:54.880 --> 0:59:57.760
<v Speaker 13>of value. And I hope that I in turn at

0:59:57.800 --> 1:00:00.120
<v Speaker 13>a tremendous amount of value as well. So it's a

1:00:00.160 --> 1:00:03.320
<v Speaker 13>good team. We all bring some good experience that we

1:00:03.400 --> 1:00:05.440
<v Speaker 13>all need. So I think it's I think it's going

1:00:05.480 --> 1:00:08.240
<v Speaker 13>to work out well, at least that's the intention for sure.

1:00:08.400 --> 1:00:10.000
<v Speaker 3>Are you still building the team at this point?

1:00:10.280 --> 1:00:11.680
<v Speaker 14>Yes, I am.

1:00:11.960 --> 1:00:14.320
<v Speaker 13>We are small and mighty right now, and over time,

1:00:14.520 --> 1:00:16.120
<v Speaker 13>you know, the event is in a couple of years

1:00:16.160 --> 1:00:19.479
<v Speaker 13>but right now, between now and the first of June,

1:00:19.480 --> 1:00:21.720
<v Speaker 13>I'd really like to get the core leadership team together.

1:00:21.760 --> 1:00:24.760
<v Speaker 13>So there's a couple of pieces of that puzzle still

1:00:24.840 --> 1:00:27.040
<v Speaker 13>left to go. And then and then we'll put our

1:00:27.080 --> 1:00:29.080
<v Speaker 13>planning together and then we'll start adding the rest of

1:00:29.120 --> 1:00:30.000
<v Speaker 13>the team in early five.

1:00:30.000 --> 1:00:32.520
<v Speaker 2>Are you leaving me too? Are you yourself?

1:00:32.600 --> 1:00:35.720
<v Speaker 3>I mean in the winter? Yeah, I could go down there.

1:00:35.640 --> 1:00:38.200
<v Speaker 14>In the way you Yeah, private message for you too?

1:00:38.720 --> 1:00:42.920
<v Speaker 3>Sounds good? Hey, so is it is it? Are is

1:00:42.960 --> 1:00:44.280
<v Speaker 3>your boss? FIFA? Essentially?

1:00:45.520 --> 1:00:45.640
<v Speaker 4>No?

1:00:46.600 --> 1:00:49.040
<v Speaker 13>No, Well, listen, all of our boss I guess, all

1:00:49.080 --> 1:00:51.760
<v Speaker 13>of our host city bosses FIFA. And you know, there

1:00:51.760 --> 1:00:53.680
<v Speaker 13>are a lot of restrictions. There are a lot of

1:00:53.720 --> 1:00:55.240
<v Speaker 13>things that we have to follow. There are a lot

1:00:55.280 --> 1:00:58.520
<v Speaker 13>of FIFA rules. This is a FIFA event in the

1:00:58.520 --> 1:01:03.000
<v Speaker 13>city of Miami, New York, New Jersey, Kansas City, Seattle,

1:01:03.320 --> 1:01:06.080
<v Speaker 13>you know, all of the different cities. And we work

1:01:06.240 --> 1:01:08.880
<v Speaker 13>very closely with PIFA, and they're getting to know the

1:01:08.960 --> 1:01:11.280
<v Speaker 13>United States a little more and we're getting to know

1:01:11.360 --> 1:01:13.600
<v Speaker 13>them a little more. The way we work here is

1:01:13.680 --> 1:01:16.960
<v Speaker 13>quite different. In our experience here is quite different than

1:01:16.960 --> 1:01:18.880
<v Speaker 13>a lot of these other countries that they work with

1:01:18.960 --> 1:01:21.840
<v Speaker 13>and so we're all finding our way together to put

1:01:21.840 --> 1:01:24.600
<v Speaker 13>on an extraordinary event in twenty twenty six.

1:01:24.960 --> 1:01:27.800
<v Speaker 2>Yeah, so cool, no doubt about it. Hey, one thing

1:01:27.840 --> 1:01:29.920
<v Speaker 2>I was thinking, and I think about this when I'm

1:01:29.920 --> 1:01:32.800
<v Speaker 2>going somewhere, whether it was a Disney theme park, whether

1:01:32.840 --> 1:01:35.640
<v Speaker 2>it was the US Open, or just a concert like

1:01:35.720 --> 1:01:41.480
<v Speaker 2>this combination, this balance of willing to have a great experience,

1:01:41.640 --> 1:01:44.000
<v Speaker 2>but you don't want to feel like you're constantly being

1:01:44.040 --> 1:01:48.480
<v Speaker 2>faced with marketing and sponsors and everything screaming money. So

1:01:48.600 --> 1:01:51.600
<v Speaker 2>I'm curious how you think about that balance, how important

1:01:51.640 --> 1:01:54.640
<v Speaker 2>that is to you, or how you think about applying it.

1:01:55.000 --> 1:01:58.080
<v Speaker 13>Well, Listen, every experience is going to have a branding component.

1:01:58.160 --> 1:01:59.960
<v Speaker 13>That's just the way it is because these people are

1:02:00.040 --> 1:02:02.400
<v Speaker 13>paying the bill. But you you know, it doesn't have

1:02:02.520 --> 1:02:04.720
<v Speaker 13>to be obnoxious, it doesn't have to be in your face.

1:02:05.680 --> 1:02:08.240
<v Speaker 13>And if you're providing a great experience and a brand

1:02:08.320 --> 1:02:10.640
<v Speaker 13>is associated with that, then you only would hope that

1:02:10.680 --> 1:02:13.400
<v Speaker 13>people would have a really strong and good and positive

1:02:13.400 --> 1:02:14.600
<v Speaker 13>feeling about that brand.

1:02:14.760 --> 1:02:17.400
<v Speaker 14>So that's always something that's a delicate balance.

1:02:17.520 --> 1:02:19.320
<v Speaker 13>I always feel like if people are having a lot

1:02:19.360 --> 1:02:23.160
<v Speaker 13>of fun then and they are joining the experience, you know,

1:02:23.320 --> 1:02:25.120
<v Speaker 13>just like I said, in the cruise industry, then they're

1:02:25.160 --> 1:02:27.120
<v Speaker 13>going to want to spend money and they're not going

1:02:27.160 --> 1:02:29.120
<v Speaker 13>to be opposed to the fact that there's a company

1:02:29.120 --> 1:02:31.880
<v Speaker 13>that's associated with the experience.

1:02:31.320 --> 1:02:32.040
<v Speaker 14>That they're having.

1:02:32.200 --> 1:02:35.640
<v Speaker 13>So we'll make sure that experience above all else, but

1:02:35.680 --> 1:02:38.920
<v Speaker 13>that brands get the recognition they deserve for the investment

1:02:38.920 --> 1:02:39.440
<v Speaker 13>that they're.

1:02:39.240 --> 1:02:39.760
<v Speaker 14>Going to make.

1:02:39.920 --> 1:02:41.680
<v Speaker 2>All right, I got to ask you any players, any

1:02:41.680 --> 1:02:43.560
<v Speaker 2>fun players you've been able to talk to kind of

1:02:43.760 --> 1:02:45.720
<v Speaker 2>like pick their brain about stuff.

1:02:45.880 --> 1:02:48.440
<v Speaker 13>Not yet, but I can't wait to meet Lionel MESSI

1:02:49.640 --> 1:02:53.240
<v Speaker 13>very very David Bedham and David Bedtham two great players

1:02:53.320 --> 1:02:54.520
<v Speaker 13>right here in my backyard.

1:02:55.000 --> 1:02:57.320
<v Speaker 2>I have to say. At Milkin, which was out on

1:02:57.320 --> 1:03:00.000
<v Speaker 2>the West coast last week where we were doing our

1:03:00.120 --> 1:03:04.880
<v Speaker 2>live broadcast, uh, there was a line constantly for the

1:03:04.920 --> 1:03:08.200
<v Speaker 2>main ballroom, which was actually kind of far away, and

1:03:08.240 --> 1:03:10.400
<v Speaker 2>one of the big lines was for David David Beckham,

1:03:10.400 --> 1:03:12.880
<v Speaker 2>who was there making a presentation. So it was really

1:03:12.880 --> 1:03:16.560
<v Speaker 2>really he was at Milkin. You know, it's that cross

1:03:16.560 --> 1:03:21.920
<v Speaker 2>section of so much Ted Lasso. Their important word was believe.

1:03:22.080 --> 1:03:24.000
<v Speaker 2>Do you have kind of a word that you keep

1:03:24.000 --> 1:03:24.440
<v Speaker 2>in your head?

1:03:24.720 --> 1:03:25.920
<v Speaker 3>What's going over your door?

1:03:26.240 --> 1:03:27.560
<v Speaker 2>To your office exactly.

1:03:28.440 --> 1:03:31.040
<v Speaker 14>Okay, well, funny enough, Carol and Tim.

1:03:31.600 --> 1:03:35.000
<v Speaker 13>Over the door in my home office is a Ted

1:03:35.080 --> 1:03:42.240
<v Speaker 13>Lasso belief sign. No, yes, yes, yes, And it's because

1:03:42.880 --> 1:03:46.720
<v Speaker 13>I believe that I can do this and I believe

1:03:46.920 --> 1:03:50.520
<v Speaker 13>it's going to be fantastic. And you know there's a saying,

1:03:51.560 --> 1:03:54.760
<v Speaker 13>whether you think you can or can't, you're right and

1:03:55.760 --> 1:03:57.080
<v Speaker 13>I believe I can.

1:03:58.040 --> 1:04:01.520
<v Speaker 2>Well listen, We wish you good luck and looking forward

1:04:01.560 --> 1:04:04.760
<v Speaker 2>to hearing the plans as they roll out, and just

1:04:04.800 --> 1:04:06.600
<v Speaker 2>looking forward to what you are going to be doing

1:04:06.920 --> 1:04:08.919
<v Speaker 2>for the next couple of years. I wanted to ask

1:04:08.960 --> 1:04:10.760
<v Speaker 2>you then what's next, but I feel like I'm going

1:04:10.800 --> 1:04:13.200
<v Speaker 2>to give you a break and not go there, at

1:04:13.280 --> 1:04:15.360
<v Speaker 2>least not yet, because you got a lot ahead of you.

1:04:16.680 --> 1:04:18.640
<v Speaker 2>We believe in you and really fun to have you

1:04:18.680 --> 1:04:20.640
<v Speaker 2>back with us. So good luck with everything, and look

1:04:20.680 --> 1:04:23.320
<v Speaker 2>forward to continuing the conversation. Be well.

1:04:23.320 --> 1:04:25.919
<v Speaker 14>Thank you, Thank you, Carol, thank you, Jim. Always great

1:04:25.960 --> 1:04:26.400
<v Speaker 14>being with you.

1:04:26.600 --> 1:04:29.560
<v Speaker 2>Shall all right, take care. Lisa lutav Parlo of course,

1:04:29.600 --> 1:04:33.120
<v Speaker 2>as we said, former CEO of Celebrity Cruises, now the

1:04:33.120 --> 1:04:36.120
<v Speaker 2>CEO of World Cup Miami. Just taking that over and

1:04:36.200 --> 1:04:38.640
<v Speaker 2>of course check out her book fun read making waves

1:04:38.640 --> 1:04:40.600
<v Speaker 2>of woman's rise to the top using Smart's heart and

1:04:40.720 --> 1:04:43.400
<v Speaker 2>courage and really I feel like a determination that listen,

1:04:43.480 --> 1:04:44.040
<v Speaker 2>I can do this.

1:04:44.400 --> 1:04:47.160
<v Speaker 3>Just go believe. Believe that's all you need.

1:04:47.280 --> 1:04:47.840
<v Speaker 2>Isn't that great?

1:04:47.880 --> 1:04:48.160
<v Speaker 1>That is?

1:04:48.200 --> 1:04:48.640
<v Speaker 3>I love it.

1:04:49.480 --> 1:04:53.040
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:04:53.080 --> 1:04:56.280
<v Speaker 1>live weekday afternoons from two to five pm Eastern Listen

1:04:56.360 --> 1:04:58.520
<v Speaker 1>on Apple car Play and then brought auto with a

1:04:58.520 --> 1:05:02.680
<v Speaker 1>Bloomberg Business app just Live on YouTube.

1:05:03.200 --> 1:05:06.320
<v Speaker 2>It's nineteen seventy four. A leading Black revolutionary is at

1:05:06.320 --> 1:05:09.920
<v Speaker 2>a party also on Trent nationwide, manhunt by the FBI,

1:05:10.480 --> 1:05:14.200
<v Speaker 2>he meets a powerful Hollywood producer. They decide to create

1:05:14.240 --> 1:05:18.040
<v Speaker 2>a fake movie production. Not with the goal to create films, Nope,

1:05:18.240 --> 1:05:20.600
<v Speaker 2>it's to hatch his escape plan to Cuba.

1:05:21.040 --> 1:05:23.520
<v Speaker 3>It's all in a new mini series that debuted Friday

1:05:23.560 --> 1:05:26.720
<v Speaker 3>on Apple TV Plus. It's called The Big Cigar and

1:05:26.760 --> 1:05:28.880
<v Speaker 3>follows the true story of one of the founders of

1:05:28.920 --> 1:05:30.520
<v Speaker 3>the Black Panther Party, Huey P.

1:05:30.720 --> 1:05:31.040
<v Speaker 1>Newton.

1:05:31.560 --> 1:05:34.520
<v Speaker 3>Behind the series executive producer Jim Hackt, also known for

1:05:34.760 --> 1:05:37.560
<v Speaker 3>Winning Time, The Rise of the Lakers, Dynasty, and for

1:05:37.640 --> 1:05:39.200
<v Speaker 3>working on the Ice Age movies.

1:05:39.280 --> 1:05:41.040
<v Speaker 2>Yeah he's done a lot. Heck joined me and in

1:05:41.040 --> 1:05:44.680
<v Speaker 2>Bloomberg News Equities reporter Bailey Lipschultz and began by sharing

1:05:44.720 --> 1:05:48.320
<v Speaker 2>how he brought his graduate thesis to streaming twenty five

1:05:48.440 --> 1:05:49.040
<v Speaker 2>years later.

1:05:49.360 --> 1:05:50.880
<v Speaker 7>This is what I always wanted to do. And so

1:05:50.920 --> 1:05:54.880
<v Speaker 7>when Josh Barman, who is a friend of mine, stold

1:05:55.000 --> 1:05:59.680
<v Speaker 7>the story that ultimately became Argo to Smokehouse to George

1:05:59.680 --> 1:06:03.080
<v Speaker 7>Clooney Company, I was like, I have something similar.

1:06:03.320 --> 1:06:04.040
<v Speaker 8>I think it's.

1:06:03.880 --> 1:06:07.760
<v Speaker 7>Better, cooler, better characters, and he sort of took a

1:06:07.760 --> 1:06:09.960
<v Speaker 7>look at what I had and agreed, and so that

1:06:10.040 --> 1:06:16.680
<v Speaker 7>was two thousand and nine maybe, and then he started

1:06:16.720 --> 1:06:20.440
<v Speaker 7>working on the article, and we couldn't find Bert Schneider,

1:06:20.720 --> 1:06:23.640
<v Speaker 7>like he had produced all these movies Easy Writers, Last

1:06:23.720 --> 1:06:27.280
<v Speaker 7>Picture Show, Five Easy Pieces, the Monkeys, and he had

1:06:27.320 --> 1:06:29.840
<v Speaker 7>just sort of disappeared. His house had burned down, no

1:06:29.840 --> 1:06:31.640
<v Speaker 7>one knew where to find. So we were about to

1:06:31.640 --> 1:06:34.560
<v Speaker 7>give up. And then I used to write at night

1:06:34.680 --> 1:06:36.480
<v Speaker 7>a lot. So I went to swingers one night at

1:06:36.520 --> 1:06:39.400
<v Speaker 7>like three o'clock in the morning, and they were kicking

1:06:39.400 --> 1:06:44.000
<v Speaker 7>out this older, unhoused gentleman with a walker, and he

1:06:44.120 --> 1:06:47.280
<v Speaker 7>dropped money on the floor, and when I bet down to.

1:06:47.240 --> 1:06:48.040
<v Speaker 8>Help him pick it up.

1:06:48.040 --> 1:06:50.520
<v Speaker 7>I saw the eyes and I was like, oh my god,

1:06:50.520 --> 1:06:52.960
<v Speaker 7>you're Bert Schneider. And he was like, yes, tell them

1:06:52.960 --> 1:06:56.320
<v Speaker 7>who I am, tell them what I did with chaplain and.

1:06:56.200 --> 1:06:58.360
<v Speaker 8>We sat in a booth. He was living in a

1:06:59.400 --> 1:07:03.560
<v Speaker 8>one motel next to Swingers Diner on Beverly.

1:07:03.760 --> 1:07:07.440
<v Speaker 9>And so I've just always been fascinated with the decision

1:07:07.440 --> 1:07:09.720
<v Speaker 9>making behind this. What made you not want to make

1:07:09.760 --> 1:07:13.920
<v Speaker 9>it a movie? What led to landing on a short

1:07:13.960 --> 1:07:16.840
<v Speaker 9>series versus a traditional film.

1:07:17.480 --> 1:07:20.720
<v Speaker 7>Yeah, that's a great question. And we had originally approached

1:07:20.720 --> 1:07:24.520
<v Speaker 7>it as a feature, but it was like there was

1:07:24.560 --> 1:07:27.439
<v Speaker 7>so much more character and story that we wanted to tell,

1:07:27.520 --> 1:07:32.800
<v Speaker 7>particularly the story of the panthers Hewey's backstory, and in

1:07:32.840 --> 1:07:35.400
<v Speaker 7>a two hour format it just started to get crowded

1:07:35.440 --> 1:07:39.520
<v Speaker 7>out by all the caper stuff. But in a longer

1:07:39.560 --> 1:07:42.000
<v Speaker 7>format six hours, eight hours, we saw that we could

1:07:42.080 --> 1:07:44.480
<v Speaker 7>sort of, I don't know if you've seen Escape from Ganamora,

1:07:44.560 --> 1:07:47.320
<v Speaker 7>but sort of use the caper as a thin level

1:07:47.440 --> 1:07:51.640
<v Speaker 7>of story at the top, and then use but most

1:07:51.640 --> 1:07:54.560
<v Speaker 7>of it is about these people and these characters and

1:07:55.720 --> 1:07:59.560
<v Speaker 7>their relationships. So it just seemed like a limited series

1:07:59.600 --> 1:08:01.000
<v Speaker 7>was a better format to do that.

1:08:01.360 --> 1:08:04.240
<v Speaker 2>We'll talk about the relationship though, between Bert Schneider and

1:08:04.320 --> 1:08:04.920
<v Speaker 2>Huey Newton.

1:08:07.080 --> 1:08:10.240
<v Speaker 7>Yeah, Bert saw Hughey and was like, you know, this

1:08:10.280 --> 1:08:13.080
<v Speaker 7>is a guy who had discovered Jack Nicholson an easy rider,

1:08:13.840 --> 1:08:19.640
<v Speaker 7>and he was famous for sort of supporting talent and

1:08:19.720 --> 1:08:22.280
<v Speaker 7>letting them do what they wanted to do. He never

1:08:22.320 --> 1:08:25.000
<v Speaker 7>went to set famously, and he saw Hughe He's like,

1:08:25.040 --> 1:08:30.000
<v Speaker 7>that guy is a star. And he aggressively tried to

1:08:30.040 --> 1:08:32.959
<v Speaker 7>seek out Hughey and try to get involved with the Panthers.

1:08:33.000 --> 1:08:36.320
<v Speaker 7>He wanted to give them money. Healey was wary of

1:08:36.400 --> 1:08:42.040
<v Speaker 7>him at first, but ultimately they did start to work

1:08:42.080 --> 1:08:45.799
<v Speaker 7>together and Bert would you know, write checks for Panther

1:08:45.960 --> 1:08:48.360
<v Speaker 7>programs and sort of stay out of the way like

1:08:48.400 --> 1:08:52.880
<v Speaker 7>he did with his with his movie productions, and and

1:08:53.439 --> 1:08:57.360
<v Speaker 7>and the friendship blossomed from there. They stayed, you know,

1:08:57.439 --> 1:09:02.120
<v Speaker 7>friendship friends, very close friends until hue eyed Bert was

1:09:02.160 --> 1:09:07.519
<v Speaker 7>in his wedding and yeah, it was it was a

1:09:07.600 --> 1:09:08.879
<v Speaker 7>close person friendship.

1:09:09.520 --> 1:09:12.320
<v Speaker 2>Well, tell us about the tale of and what just

1:09:12.320 --> 1:09:13.760
<v Speaker 2>give us a little bit of a tease of what

1:09:14.120 --> 1:09:18.839
<v Speaker 2>someone who watches The Big Cigar what they will see

1:09:19.400 --> 1:09:21.320
<v Speaker 2>and what this story is all about.

1:09:21.160 --> 1:09:25.320
<v Speaker 8>Yeah, it's to me. The thing that's that's cool about it.

1:09:25.200 --> 1:09:28.320
<v Speaker 7>It is a portrait, a nuanced I think portrait of

1:09:28.000 --> 1:09:30.640
<v Speaker 7>a of a revolutionary and crisis, which is something that

1:09:30.680 --> 1:09:35.480
<v Speaker 7>you don't see often. I don't like to do hey giography,

1:09:35.600 --> 1:09:38.880
<v Speaker 7>Like I don't think it's helpful for people to see

1:09:38.920 --> 1:09:43.000
<v Speaker 7>perfect people do incredible things. I think it's helpful to

1:09:43.040 --> 1:09:46.320
<v Speaker 7>see people that have human issues like we all do,

1:09:46.320 --> 1:09:49.400
<v Speaker 7>do incredible things, because then you can do something too.

1:09:50.520 --> 1:09:54.680
<v Speaker 7>And he spent three years in solitary confinement, which we

1:09:54.720 --> 1:09:59.600
<v Speaker 7>now know is a form of torture for shooting a

1:09:59.600 --> 1:10:01.880
<v Speaker 7>police offic officer who shot him and he was The

1:10:02.320 --> 1:10:05.920
<v Speaker 7>conviction was ultimately overturned. But he comes out of prison,

1:10:05.960 --> 1:10:12.040
<v Speaker 7>he has all this probably PTSD. He's an instant international celebrity,

1:10:12.040 --> 1:10:15.479
<v Speaker 7>which he wasn't when he went in, and the FBI

1:10:16.680 --> 1:10:20.640
<v Speaker 7>is pursuing him twenty four to seven, basically trying to

1:10:20.720 --> 1:10:23.840
<v Speaker 7>kill him. But you know, it's sort of a slow

1:10:23.920 --> 1:10:26.360
<v Speaker 7>motion assassination attempt where they didn't just walk up to

1:10:26.400 --> 1:10:28.960
<v Speaker 7>him and shoot him, but they tried to drive him insane.

1:10:28.960 --> 1:10:32.000
<v Speaker 7>They pitted panthers against each other, they wrote fake letters

1:10:32.520 --> 1:10:36.679
<v Speaker 7>between leaders and from letter you know, made phony phone

1:10:36.720 --> 1:10:39.559
<v Speaker 7>calls from rival factions were going to get you. They

1:10:39.720 --> 1:10:43.720
<v Speaker 7>bought the apartment next door. They would break in, you know,

1:10:44.120 --> 1:10:46.240
<v Speaker 7>all the time and wake him up with a gun.

1:10:46.080 --> 1:10:46.679
<v Speaker 8>In his face.

1:10:46.760 --> 1:10:50.000
<v Speaker 7>They staged a shootout in the hallway of his apartment

1:10:50.000 --> 1:10:52.920
<v Speaker 7>building to try to draw him out to shoot him.

1:10:52.960 --> 1:10:56.839
<v Speaker 7>So it was just this constant, you know, like someone's

1:10:56.840 --> 1:10:59.040
<v Speaker 7>trying to kill you, and it's the federal government with

1:10:59.080 --> 1:11:02.840
<v Speaker 7>the full force and urchs of the FBI and Jaegerhuver

1:11:03.040 --> 1:11:09.240
<v Speaker 7>personally targeting you. And they ultimately were able to charge

1:11:09.320 --> 1:11:12.160
<v Speaker 7>him with this murder. And he'd become friends with Bert

1:11:12.200 --> 1:11:15.360
<v Speaker 7>and with nowhere else to go, And that's part of

1:11:15.400 --> 1:11:18.920
<v Speaker 7>the success of cointelpro. It cut him off of all

1:11:18.960 --> 1:11:22.519
<v Speaker 7>of his allies in the movement and locally in Oakland,

1:11:22.520 --> 1:11:24.439
<v Speaker 7>where he didn't know how to trust. He had a

1:11:24.479 --> 1:11:28.120
<v Speaker 7>safe haven in Hollywood, and he fled there. They bulldozed

1:11:28.160 --> 1:11:31.160
<v Speaker 7>the car and hit it and hit him out and

1:11:32.040 --> 1:11:35.840
<v Speaker 7>ultimately hatched this plot of getting him to Cuba under

1:11:35.880 --> 1:11:39.880
<v Speaker 7>the guise of making a movie. And they all had

1:11:39.920 --> 1:11:42.759
<v Speaker 7>code names. You know, this guy's the producer, that guy's

1:11:42.800 --> 1:11:45.880
<v Speaker 7>the director. Hueye is the package or the star and

1:11:46.160 --> 1:11:49.800
<v Speaker 7>the story is about how the producer got the star

1:11:50.000 --> 1:11:54.679
<v Speaker 7>to Big Cigar aka Cuba without landing in the pokey.

1:11:55.360 --> 1:11:59.960
<v Speaker 7>But there's a shootout that was real in Canter's Deli.

1:12:00.600 --> 1:12:06.599
<v Speaker 7>They hired a pilot to like somebody's drug dealer who

1:12:06.680 --> 1:12:09.360
<v Speaker 7>was known for making runs to South America, to build

1:12:09.360 --> 1:12:11.519
<v Speaker 7>an airstrip and fly him to Hughey. But the guy

1:12:11.560 --> 1:12:14.639
<v Speaker 7>pocketed the money and tipped off the mob, who already

1:12:14.680 --> 1:12:16.439
<v Speaker 7>had a hit out on Heey, So they came down

1:12:16.479 --> 1:12:21.120
<v Speaker 7>to Hollywood and took a shot. They hired a boat,

1:12:21.280 --> 1:12:23.680
<v Speaker 7>and I don't want to get into too much what happened.

1:12:23.360 --> 1:12:25.519
<v Speaker 8>With the boat, but it will blow your mind when.

1:12:25.320 --> 1:12:28.280
<v Speaker 7>You see it. But that's all true. You know, it's

1:12:28.400 --> 1:12:32.439
<v Speaker 7>just a series of like any production, things went, especially

1:12:32.439 --> 1:12:35.160
<v Speaker 7>when you're dealing with seventies Hollywood, things are going crazy.

1:12:35.400 --> 1:12:37.519
<v Speaker 7>These guys are putting out fires and hewey at the

1:12:37.520 --> 1:12:40.719
<v Speaker 7>same time dealing with He's ad what I loved about

1:12:40.720 --> 1:12:43.400
<v Speaker 7>this race. He's at a crossroads in his life where

1:12:44.000 --> 1:12:47.280
<v Speaker 7>he really has to re evaluate everything and get back

1:12:47.320 --> 1:12:50.719
<v Speaker 7>on the beam because he had made a pivot from

1:12:51.000 --> 1:12:53.840
<v Speaker 7>you know, you're used to seeing the black panthers. You

1:12:53.880 --> 1:12:55.680
<v Speaker 7>look on Google, you're going to find a bunch of

1:12:55.760 --> 1:12:57.160
<v Speaker 7>images of guys with guns.

1:12:57.680 --> 1:12:59.160
<v Speaker 8>But which you don't see is that they were.

1:12:59.120 --> 1:13:01.679
<v Speaker 7>Getting up at five a every day and feeding Oakland's

1:13:01.920 --> 1:13:04.960
<v Speaker 7>school children in a program that's still in operation and

1:13:05.000 --> 1:13:07.920
<v Speaker 7>feeds millions of kids. You don't see that they built

1:13:07.960 --> 1:13:12.920
<v Speaker 7>housing and education and hospitals and ambulance serving service. They

1:13:12.920 --> 1:13:15.880
<v Speaker 7>built a factory for clothes and food. And so that's

1:13:15.880 --> 1:13:18.439
<v Speaker 7>what he had pivoted to, and that is why the

1:13:18.560 --> 1:13:21.519
<v Speaker 7>FBI declared war on him, not because of the guns,

1:13:21.520 --> 1:13:24.439
<v Speaker 7>but because he was doing these programs and they saw

1:13:24.520 --> 1:13:27.439
<v Speaker 7>these programs could work and people were going to want change,

1:13:27.680 --> 1:13:30.120
<v Speaker 7>and so they declared war on him before he could

1:13:30.720 --> 1:13:33.519
<v Speaker 7>you know, usher in this revolution that he was talking about.

1:13:33.960 --> 1:13:36.040
<v Speaker 7>They saw it was real and that he could do it,

1:13:36.600 --> 1:13:37.639
<v Speaker 7>and they tried to break him.

1:13:37.680 --> 1:13:39.559
<v Speaker 2>Before we move on, Jim, I do want to ask

1:13:39.600 --> 1:13:44.280
<v Speaker 2>you on the Big Cigar and telling HM unit and story.

1:13:44.400 --> 1:13:46.559
<v Speaker 2>I mean, why do you think it hasn't been done before?

1:13:47.120 --> 1:13:49.400
<v Speaker 2>Like he's a really interesting, gosh individual.

1:13:51.520 --> 1:13:53.720
<v Speaker 7>Yeah, I mean I think there's like at least four

1:13:53.800 --> 1:13:55.880
<v Speaker 7>hundred and fifty years of history.

1:13:55.520 --> 1:13:56.719
<v Speaker 8>Beyond that question.

1:13:57.840 --> 1:13:58.080
<v Speaker 9>Fair.

1:13:58.680 --> 1:14:00.439
<v Speaker 8>I think it's it's hard breaking.

1:14:00.520 --> 1:14:04.280
<v Speaker 7>You know that that there hasn't been a Hueton movie

1:14:04.320 --> 1:14:07.320
<v Speaker 7>that you know, there's a lot more story to tell,

1:14:07.360 --> 1:14:12.840
<v Speaker 7>and somebody should do the eight season Panthers, you know,

1:14:13.120 --> 1:14:18.840
<v Speaker 7>Game of Thrones, gigantic epic series about about you know,

1:14:20.240 --> 1:14:24.000
<v Speaker 7>everything that they did. I think it is, you know,

1:14:24.160 --> 1:14:27.400
<v Speaker 7>it's hard to get stories around.

1:14:27.960 --> 1:14:31.240
<v Speaker 8>People of color made. Then you have other dirty words

1:14:31.280 --> 1:14:35.439
<v Speaker 8>like politics, and people don't want to do political and period,

1:14:35.800 --> 1:14:38.600
<v Speaker 8>and you know it's just those are things that I

1:14:38.600 --> 1:14:41.680
<v Speaker 8>think are turn off for people.

1:14:41.400 --> 1:14:43.880
<v Speaker 2>That how hard was it for you to get this done?

1:14:45.680 --> 1:14:47.840
<v Speaker 7>I've been working on this for twenty five years, Like

1:14:47.880 --> 1:14:51.519
<v Speaker 7>I said, this was my thesis project at USC, so yeah,

1:14:51.640 --> 1:14:55.400
<v Speaker 7>I mean it's been uh, you know, it all came

1:14:55.439 --> 1:14:57.880
<v Speaker 7>out of a like a personal bottom for me where

1:14:57.880 --> 1:15:01.640
<v Speaker 7>I had this conversation with myself which was like, you

1:15:01.680 --> 1:15:04.080
<v Speaker 7>can no longer do stuff that you like anymore, just

1:15:04.160 --> 1:15:08.280
<v Speaker 7>do stuff that you love, and you can't try to

1:15:08.320 --> 1:15:10.719
<v Speaker 7>make shows that you think people want to watch anymore.

1:15:10.920 --> 1:15:12.760
<v Speaker 7>You have to make the show that you would want

1:15:12.800 --> 1:15:16.880
<v Speaker 7>to see. And that led to you know, I think

1:15:16.880 --> 1:15:19.600
<v Speaker 7>it was the day after that self conversation that I

1:15:19.600 --> 1:15:22.719
<v Speaker 7>found the book that became Winning Time and then people

1:15:22.720 --> 1:15:24.280
<v Speaker 7>were like, what else do you want to do? And

1:15:24.280 --> 1:15:26.040
<v Speaker 7>I was like, this, this is the story I want

1:15:26.080 --> 1:15:27.360
<v Speaker 7>to do more than anything else.

1:15:28.080 --> 1:15:30.439
<v Speaker 9>As you've mentioned, twenty five years in the making, you

1:15:30.520 --> 1:15:33.840
<v Speaker 9>cast Andre Holland to play Hughey. What went into the

1:15:33.920 --> 1:15:37.000
<v Speaker 9>casting process? Again, given the length of time it's taken

1:15:37.040 --> 1:15:38.840
<v Speaker 9>you to get this across the finish line, and what's

1:15:38.840 --> 1:15:39.719
<v Speaker 9>set out about Andrea?

1:15:40.720 --> 1:15:41.400
<v Speaker 8>Well, that's it.

1:15:41.479 --> 1:15:44.080
<v Speaker 7>I mean I thought that's the one person that should

1:15:44.080 --> 1:15:47.519
<v Speaker 7>do this. Like I watched Andrea and the Nick that's

1:15:47.560 --> 1:15:49.720
<v Speaker 7>I think that's the first time I really became.

1:15:50.400 --> 1:15:52.200
<v Speaker 8>You know, aware of what he could do.

1:15:53.040 --> 1:15:56.320
<v Speaker 7>And I think he's one of the greatest actors living today.

1:15:56.760 --> 1:15:58.840
<v Speaker 7>I don't know anybody that I would say is better.

1:15:59.920 --> 1:16:03.720
<v Speaker 7>I mean that, And not only was he I mean

1:16:03.720 --> 1:16:08.679
<v Speaker 7>he is breathtaking in this role. He is incredible. And

1:16:10.040 --> 1:16:13.600
<v Speaker 7>not only was he incredible on camera, but working with him,

1:16:14.080 --> 1:16:17.519
<v Speaker 7>he fought tooth and nail to make sure we got

1:16:17.560 --> 1:16:21.160
<v Speaker 7>it right, to make sure that the perspective stayed with Healey,

1:16:22.520 --> 1:16:25.400
<v Speaker 7>to make sure that we didn't dip into any tropes.

1:16:25.520 --> 1:16:29.599
<v Speaker 7>I mean, Andre was in the details and is just

1:16:29.640 --> 1:16:34.400
<v Speaker 7>an incredible creative partner and an inspiring actor. To work

1:16:34.439 --> 1:16:38.400
<v Speaker 7>with and we were blessed. So when his agent called

1:16:38.439 --> 1:16:40.200
<v Speaker 7>and said, what about Andre Hewnt, I was like, you

1:16:40.240 --> 1:16:42.360
<v Speaker 7>don't have to, Like, that's it, there's a list of

1:16:42.439 --> 1:16:43.960
<v Speaker 7>one that's the guy I want.

1:16:44.760 --> 1:16:47.040
<v Speaker 9>And Jim, I'm a big fan of nonfiction. When you're

1:16:47.080 --> 1:16:51.400
<v Speaker 9>working with stories based in reality and you're trying to

1:16:51.439 --> 1:16:53.519
<v Speaker 9>hold them up, you know, it's kind of like what

1:16:53.560 --> 1:16:56.479
<v Speaker 9>we do with in journalism. How does that impact your

1:16:56.479 --> 1:16:59.280
<v Speaker 9>ability to stick to a script and make sure that

1:16:59.320 --> 1:17:02.679
<v Speaker 9>you're delivering what actually happened and not kind of fraying

1:17:02.760 --> 1:17:06.439
<v Speaker 9>too far into reading between the lines or kind of

1:17:06.479 --> 1:17:08.240
<v Speaker 9>implying what could or could have happened.

1:17:09.240 --> 1:17:09.960
<v Speaker 8>And this one we.

1:17:09.920 --> 1:17:13.400
<v Speaker 7>Felt more of a responsibility to stick as close to

1:17:13.439 --> 1:17:17.160
<v Speaker 7>the truth as we absolutely could. In certain cases, we

1:17:17.200 --> 1:17:23.759
<v Speaker 7>had to combine scenes just because of budget, basically because

1:17:23.800 --> 1:17:26.280
<v Speaker 7>we wanted to portray certain things. We didn't want to

1:17:26.320 --> 1:17:28.840
<v Speaker 7>lose them, and we wanted to you know, I think

1:17:28.880 --> 1:17:31.519
<v Speaker 7>your guiding principle is stick to the capital T truth

1:17:31.560 --> 1:17:33.640
<v Speaker 7>of the story that you're trying to tell and the

1:17:33.760 --> 1:17:38.840
<v Speaker 7>characters that you're representing. There were a few things that

1:17:40.680 --> 1:17:43.280
<v Speaker 7>I mean, I'll give you one example, like we had

1:17:43.600 --> 1:17:48.479
<v Speaker 7>a bombing there's a bombing portrayed in one of the

1:17:48.520 --> 1:17:52.760
<v Speaker 7>social programs, and I don't know that that went down

1:17:52.800 --> 1:17:55.680
<v Speaker 7>that way, but it is reflective of the measures that

1:17:55.720 --> 1:17:58.920
<v Speaker 7>people took at the time against the Panthers, like a

1:17:59.160 --> 1:18:03.479
<v Speaker 7>rap Browns was bombed, Fred Hampton was shot in bed,

1:18:03.520 --> 1:18:04.040
<v Speaker 7>you know, like.

1:18:05.520 --> 1:18:08.519
<v Speaker 8>It is indicative of the kind of things that happened.

1:18:08.680 --> 1:18:14.080
<v Speaker 7>And so we wanted to portray a that they that

1:18:14.120 --> 1:18:16.280
<v Speaker 7>they were opening this thing, and b also get a

1:18:16.280 --> 1:18:19.519
<v Speaker 7>part the measures that get across the measures that the

1:18:19.560 --> 1:18:23.080
<v Speaker 7>FBI took against the Panthers and co Intel pro and

1:18:23.720 --> 1:18:25.720
<v Speaker 7>that this was indicative of the kind of things that

1:18:25.760 --> 1:18:26.240
<v Speaker 7>they did.

1:18:26.760 --> 1:18:28.839
<v Speaker 2>What did you learn in the process. This is obviously

1:18:28.880 --> 1:18:31.160
<v Speaker 2>someone that you like, As you said, did your thesis

1:18:31.160 --> 1:18:35.000
<v Speaker 2>you knew a lot about obviously you know knew this

1:18:35.120 --> 1:18:39.080
<v Speaker 2>subject the history, But what did you learn the process?

1:18:39.400 --> 1:18:43.320
<v Speaker 7>Jim, Oh, my god, that is a great question. I mean, well,

1:18:43.360 --> 1:18:45.879
<v Speaker 7>first of all, when I first became attracted to the story,

1:18:46.520 --> 1:18:48.720
<v Speaker 7>I was sort of and this is an overshare for

1:18:49.240 --> 1:18:52.880
<v Speaker 7>television radio, I was sort of in the midst of

1:18:52.920 --> 1:18:55.920
<v Speaker 7>becoming an addict myself, and so I was attracted to

1:18:56.000 --> 1:19:00.759
<v Speaker 7>certain elements of seventies Hollywood that I thought were heroic

1:19:01.240 --> 1:19:04.360
<v Speaker 7>or really cool, and I got you know, I got

1:19:04.400 --> 1:19:08.080
<v Speaker 7>sober in two thousand and one. So in the twenty

1:19:08.080 --> 1:19:11.599
<v Speaker 7>two years that followed, my perspective on this story has

1:19:11.640 --> 1:19:14.560
<v Speaker 7>shifted a lot, because I do think these are incredible

1:19:14.600 --> 1:19:20.080
<v Speaker 7>people too, incredible people who were derailed by addiction and

1:19:20.160 --> 1:19:22.960
<v Speaker 7>mental health not being the topic that it was in

1:19:23.040 --> 1:19:26.640
<v Speaker 7>the early seventies, particularly for men. You can just kind of,

1:19:27.040 --> 1:19:32.160
<v Speaker 7>you know, see the way that the insidiousness of addiction

1:19:32.400 --> 1:19:36.599
<v Speaker 7>and mental illness sort of impact, you know, took away

1:19:37.160 --> 1:19:39.479
<v Speaker 7>to great thinkers from our times.

1:19:39.520 --> 1:19:42.439
<v Speaker 8>I also, I just think you don't know what you

1:19:42.520 --> 1:19:43.000
<v Speaker 8>don't know.

1:19:43.200 --> 1:19:46.479
<v Speaker 7>Like, you know, I came into this as someone who

1:19:47.160 --> 1:19:51.680
<v Speaker 7>studied a lot of radical politics and just every day

1:19:51.880 --> 1:19:55.320
<v Speaker 7>was a constant, you know, checking of yourself of what

1:19:55.400 --> 1:19:59.240
<v Speaker 7>tropes are you bringing to this process? Like we're you know,

1:19:59.680 --> 1:20:02.680
<v Speaker 7>how are you thinking about things? And I think when

1:20:02.720 --> 1:20:06.479
<v Speaker 7>you're when you consider yourself as sort of like, for

1:20:06.560 --> 1:20:08.880
<v Speaker 7>lack of a better word, liberal kind of a person,

1:20:09.520 --> 1:20:12.640
<v Speaker 7>it's surprising at first to see how much is you know,

1:20:13.160 --> 1:20:16.719
<v Speaker 7>of your own thinking is out of line and needs

1:20:16.840 --> 1:20:17.639
<v Speaker 7>you know, a little bit.

1:20:17.640 --> 1:20:18.360
<v Speaker 8>Of a step back.

1:20:18.400 --> 1:20:22.240
<v Speaker 7>And and and fortunately I work with people that could

1:20:22.280 --> 1:20:25.240
<v Speaker 7>explain things, Jimmy. You know, in a way, it was

1:20:25.280 --> 1:20:28.000
<v Speaker 7>just a constant learning. Every day was a learning experience,

1:20:28.040 --> 1:20:32.120
<v Speaker 7>and that's that's part of the great thing about this

1:20:32.240 --> 1:20:35.559
<v Speaker 7>artistic process on this show is like I didn't even

1:20:35.680 --> 1:20:38.519
<v Speaker 7>know how much it was going to be, like putting

1:20:38.560 --> 1:20:39.960
<v Speaker 7>myself out there.

1:20:40.200 --> 1:20:42.200
<v Speaker 8>People are going to see what you think when you

1:20:42.800 --> 1:20:44.200
<v Speaker 8>pick up a pen and start writing.

1:20:44.360 --> 1:20:46.519
<v Speaker 2>Well, I think it's safe to say that the last

1:20:46.560 --> 1:20:49.800
<v Speaker 2>few years and really coming off the pandemic, and just

1:20:49.840 --> 1:20:52.639
<v Speaker 2>things that we continue to learn about our history as

1:20:52.680 --> 1:20:55.400
<v Speaker 2>a nation and just people in general, like things that

1:20:55.680 --> 1:20:58.519
<v Speaker 2>we just actually don't know a lot about. And so

1:20:58.680 --> 1:21:02.120
<v Speaker 2>it's this and other things that really kind of help

1:21:02.160 --> 1:21:04.800
<v Speaker 2>fill in some of the gaps and have these conversations

1:21:04.880 --> 1:21:07.360
<v Speaker 2>like you've been having. It sounds like with yourself, Jim.

1:21:07.560 --> 1:21:09.280
<v Speaker 2>So fun to get some time with you. Good luck

1:21:09.280 --> 1:21:12.880
<v Speaker 2>with it, Jim Hecked, creator The Big Cigar. Catch It

1:21:12.960 --> 1:21:16.080
<v Speaker 2>because it is making its debate debut on Friday on

1:21:16.160 --> 1:21:19.040
<v Speaker 2>Apple TV Plus. Jim Take Care Jim joining us there

1:21:19.080 --> 1:21:21.040
<v Speaker 2>in La.

1:21:21.280 --> 1:21:25.160
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Listen live

1:21:25.240 --> 1:21:28.160
<v Speaker 1>each weekday starting at two pm Eastern on Apple car

1:21:28.200 --> 1:21:31.160
<v Speaker 1>play and Android Auto with the Bloomberg Business App. You

1:21:31.200 --> 1:21:34.440
<v Speaker 1>can also listen live on Amazon Alexa from our flagship

1:21:34.479 --> 1:21:38.320
<v Speaker 1>New York station. Just say Alexa, play Bloomberg eleven thirty.

1:21:39.800 --> 1:21:41.840
<v Speaker 2>What to see at the BI Andala in vettics this

1:21:41.920 --> 1:21:44.640
<v Speaker 2>year because sett tapes are back, Who Knew? And the

1:21:44.680 --> 1:21:47.880
<v Speaker 2>twenty twenty five Aston Martin advantage. I guess it's.

1:21:47.800 --> 1:21:48.920
<v Speaker 3>Said you say it right?

1:21:49.000 --> 1:21:49.200
<v Speaker 9>Yeah?

1:21:49.400 --> 1:21:54.040
<v Speaker 3>Yeah, you know, Carol, Yes, I guess you can have.

1:21:54.200 --> 1:21:55.760
<v Speaker 3>We'll catch you if you said you said it right,

1:21:55.840 --> 1:21:57.880
<v Speaker 3>so we'll get you one of those vehicles. Hey, also

1:21:57.960 --> 1:22:02.320
<v Speaker 3>tasting notes in stemlessses and no we're not talking about

1:22:02.320 --> 1:22:05.960
<v Speaker 3>a vineyard but instead the Napa Valley of beer. It's

1:22:05.960 --> 1:22:08.400
<v Speaker 3>all in this week's Pursuits here with more. The editor

1:22:08.400 --> 1:22:12.120
<v Speaker 3>of Bloomberg Pursuits, Chris Rouser, Chris, that's exactly where I

1:22:12.120 --> 1:22:14.320
<v Speaker 3>want to start, this idea that I knew it, you

1:22:14.400 --> 1:22:17.120
<v Speaker 3>knew it. What I love about this story is it's

1:22:17.160 --> 1:22:20.759
<v Speaker 3>all about taking sort of a wine approach to beer

1:22:21.160 --> 1:22:22.760
<v Speaker 3>in this day and age, the idea of being at

1:22:22.800 --> 1:22:24.080
<v Speaker 3>a vineyard but you're at a brewery.

1:22:24.520 --> 1:22:24.680
<v Speaker 14>Yeah.

1:22:24.720 --> 1:22:28.559
<v Speaker 15>The original pitch for the story was the winification of beer,

1:22:28.920 --> 1:22:32.519
<v Speaker 15>which is the idea being like you go to a

1:22:32.560 --> 1:22:35.280
<v Speaker 15>place where terroir is much more present when you experience

1:22:35.320 --> 1:22:37.960
<v Speaker 15>the beer. It's also a leisurely experienced so you go

1:22:38.040 --> 1:22:40.840
<v Speaker 15>to a tasting room, you maybe have some food paired

1:22:40.880 --> 1:22:44.439
<v Speaker 15>with it, you hang out all day. And in the

1:22:44.880 --> 1:22:47.559
<v Speaker 15>Hudson Valley there are a bunch of breweries that are

1:22:47.600 --> 1:22:50.640
<v Speaker 15>really taking the Napa Valley approach and creating this kind

1:22:50.680 --> 1:22:52.840
<v Speaker 15>of environment. So you come, you're in a special place.

1:22:52.880 --> 1:22:55.040
<v Speaker 15>You get to see where the plants grow, and you

1:22:55.080 --> 1:22:57.000
<v Speaker 15>get to taste. You get to taste the stuff that's

1:22:57.000 --> 1:22:58.920
<v Speaker 15>made on the land, and it just really gives you

1:22:58.920 --> 1:23:01.000
<v Speaker 15>a full sense of the product. Many of us live

1:23:01.040 --> 1:23:03.519
<v Speaker 15>in cities, so we think of a brewery as like

1:23:03.560 --> 1:23:05.559
<v Speaker 15>a bar you know that you go to and has

1:23:05.600 --> 1:23:08.400
<v Speaker 15>a million taps, and like a chalk board that has

1:23:08.400 --> 1:23:10.360
<v Speaker 15>a million beers that you don't really understand what the

1:23:10.360 --> 1:23:12.760
<v Speaker 15>difference between honey of the beers are. And then this

1:23:12.880 --> 1:23:15.040
<v Speaker 15>is like you're there with the brewers, with the farmers,

1:23:15.040 --> 1:23:16.800
<v Speaker 15>with the people who make it. You can look out

1:23:16.800 --> 1:23:19.200
<v Speaker 15>over the field and see the apple orchards and the

1:23:19.240 --> 1:23:21.479
<v Speaker 15>pear orchards that they use the fruit to mix in

1:23:22.240 --> 1:23:22.519
<v Speaker 15>to the.

1:23:22.479 --> 1:23:28.760
<v Speaker 2>Brew That's what I love how they're doing it right there, cherries, peaches, blueberries,

1:23:29.120 --> 1:23:32.080
<v Speaker 2>honey from the beehives, I mean. And there was some

1:23:32.520 --> 1:23:34.479
<v Speaker 2>interesting little law right or something.

1:23:35.000 --> 1:23:37.800
<v Speaker 15>So this is happening in New York State. This is

1:23:37.840 --> 1:23:39.840
<v Speaker 15>actually happening all over, but we're talking about New York State,

1:23:39.880 --> 1:23:42.000
<v Speaker 15>which actually is sort of in the southern Hudson Valley.

1:23:42.439 --> 1:23:45.080
<v Speaker 15>Is creating kind of a little bit of an informal tour,

1:23:45.240 --> 1:23:47.240
<v Speaker 15>like a trail where you can go from brewery to

1:23:47.280 --> 1:23:50.000
<v Speaker 15>brewery and people will recommend which one you go to next.

1:23:50.040 --> 1:23:52.000
<v Speaker 15>You can spend a couple of days doing it. And

1:23:52.120 --> 1:23:54.000
<v Speaker 15>the reason that this has been growing is because in

1:23:54.040 --> 1:23:57.559
<v Speaker 15>twenty thirteen, the state passed legislation that allowed brewers to

1:23:57.600 --> 1:24:01.080
<v Speaker 15>serve consumers directly, which means, like you were at the brewery,

1:24:01.120 --> 1:24:02.720
<v Speaker 15>they serve you a beer, which they didn't used to

1:24:02.720 --> 1:24:04.759
<v Speaker 15>be able to do. You think it's all you bottles,

1:24:04.760 --> 1:24:07.559
<v Speaker 15>but they couldn't serve you. And if the ingredients for

1:24:07.720 --> 1:24:11.479
<v Speaker 15>the beers were largely local by the year twenty nineteen,

1:24:11.560 --> 1:24:13.760
<v Speaker 15>so the law passed in twenty thirteen, if you could

1:24:13.800 --> 1:24:16.599
<v Speaker 15>get to more than sixty percent local ingredients by twenty nineteen,

1:24:16.840 --> 1:24:19.439
<v Speaker 15>then you can start serving people. And so that's why

1:24:19.479 --> 1:24:21.160
<v Speaker 15>people started building these tasting rooms and a lot of

1:24:21.200 --> 1:24:25.360
<v Speaker 15>people did it. And it also influenced local ingredients and

1:24:25.439 --> 1:24:27.120
<v Speaker 15>you know, growing stuff on your own farm.

1:24:27.560 --> 1:24:29.439
<v Speaker 3>Who knew about these laws?

1:24:29.600 --> 1:24:31.760
<v Speaker 2>You're at the beer dude, I yeah, like beer. How

1:24:31.800 --> 1:24:33.640
<v Speaker 2>much do you experiment in like different Like I love

1:24:33.680 --> 1:24:35.840
<v Speaker 2>the idea of like fruits and honey and all this

1:24:35.880 --> 1:24:36.439
<v Speaker 2>different stuff.

1:24:36.560 --> 1:24:36.720
<v Speaker 5>Yeah.

1:24:36.760 --> 1:24:38.880
<v Speaker 3>What I like about this is it's less about sort

1:24:38.920 --> 1:24:42.599
<v Speaker 3>of the high alcohol IPAs that have been so popular

1:24:42.600 --> 1:24:45.599
<v Speaker 3>for so many years and like just getting that bitterness there.

1:24:45.720 --> 1:24:48.240
<v Speaker 3>But there's a lot of variation here. Yeah, and I

1:24:48.240 --> 1:24:51.439
<v Speaker 3>think that's really cool. Like farmhouse ales, seasons like those

1:24:51.439 --> 1:24:52.559
<v Speaker 3>are that's the good Stuffyle.

1:24:53.080 --> 1:24:55.400
<v Speaker 15>And you know what's funny to me is I'm not

1:24:55.439 --> 1:24:57.080
<v Speaker 15>a beer person, but I've learned a lot about beer

1:24:57.080 --> 1:24:58.680
<v Speaker 15>over the past ten years and I just love that.

1:24:58.760 --> 1:25:01.719
<v Speaker 15>Like when you when you taste like a peach inflected beer,

1:25:02.160 --> 1:25:05.920
<v Speaker 15>it's because they literally threw peaches in that turn brewing.

1:25:06.400 --> 1:25:08.680
<v Speaker 15>It's not like why more complex than it's not why

1:25:08.800 --> 1:25:12.280
<v Speaker 15>where people? Yeah, it literally is they just threw a

1:25:12.320 --> 1:25:14.800
<v Speaker 15>bunch of blueberries and or maple syrup, and that makes

1:25:14.800 --> 1:25:17.600
<v Speaker 15>it really interesting and really fun and more accessible than

1:25:17.600 --> 1:25:18.479
<v Speaker 15>wine in a lot of ways.

1:25:18.680 --> 1:25:20.720
<v Speaker 3>Does it seem like this is taking off Chris the

1:25:20.760 --> 1:25:23.400
<v Speaker 3>idea of creating this kind of Ale trail sort of

1:25:23.439 --> 1:25:26.160
<v Speaker 3>similar to what we have in Napa Valley in California,

1:25:26.280 --> 1:25:28.479
<v Speaker 3>or or maybe what we have in Kentucky. When it

1:25:28.479 --> 1:25:29.560
<v Speaker 3>comes to the Bourbon.

1:25:29.240 --> 1:25:32.639
<v Speaker 15>Trail, it isn't formalized yet, So this the state Tourism

1:25:32.680 --> 1:25:35.519
<v Speaker 15>Agency does have like pamphlets that list about ninety breweries,

1:25:35.880 --> 1:25:39.680
<v Speaker 15>but there isn't like a trail where you can check

1:25:39.720 --> 1:25:42.880
<v Speaker 15>off where you've been. So our writer Tony Rehagen talked

1:25:42.880 --> 1:25:45.559
<v Speaker 15>to brewers and they basically told him like, go here next,

1:25:45.600 --> 1:25:48.280
<v Speaker 15>go here next, And that's how he found like his

1:25:48.320 --> 1:25:49.960
<v Speaker 15>little route, and we put a map of it in

1:25:50.000 --> 1:25:50.800
<v Speaker 15>the magazine season.

1:25:50.800 --> 1:25:52.640
<v Speaker 3>So they're still a little choose your own adventure at

1:25:52.640 --> 1:25:53.040
<v Speaker 3>this point.

1:25:53.160 --> 1:25:54.080
<v Speaker 15>Yeah, exactly.

1:25:54.200 --> 1:25:54.559
<v Speaker 8>I love it.

1:25:54.600 --> 1:25:57.680
<v Speaker 2>I just love the history and just the idea that

1:25:57.720 --> 1:25:59.120
<v Speaker 2>this is kind of like growing up and it's just

1:25:59.120 --> 1:26:00.439
<v Speaker 2>a few hours outside or city.

1:26:00.520 --> 1:26:02.120
<v Speaker 3>Are you so, are you a beer person at all?

1:26:02.160 --> 1:26:04.320
<v Speaker 2>Courl I grew up actually, you know, I mean my

1:26:04.600 --> 1:26:07.840
<v Speaker 2>dad and my brothers and we liked Ale so absolutely,

1:26:08.600 --> 1:26:10.400
<v Speaker 2>and you don't necessarily have to go to Venice to

1:26:10.439 --> 1:26:11.280
<v Speaker 2>appreciate those I was.

1:26:11.280 --> 1:26:13.560
<v Speaker 3>Gonna say, you don't have to be an artist to appreciate.

1:26:13.200 --> 1:26:16.000
<v Speaker 2>Art, all right, better you one. Listen you guys, I

1:26:16.080 --> 1:26:21.240
<v Speaker 2>love you. Take us everywhere and the very big art

1:26:21.360 --> 1:26:25.040
<v Speaker 2>exhibition that happens in Venice. I know James Harmy loves

1:26:25.040 --> 1:26:27.160
<v Speaker 2>to cover it and talk about it. Just give us

1:26:27.160 --> 1:26:29.280
<v Speaker 2>an overview, just remind us of what this is all about,

1:26:29.280 --> 1:26:31.000
<v Speaker 2>why it's important to the art world.

1:26:31.160 --> 1:26:33.240
<v Speaker 15>So if you don't feel like sitting in a picnic

1:26:33.280 --> 1:26:36.040
<v Speaker 15>bench in a field in upstate New York having a beer,

1:26:36.360 --> 1:26:38.400
<v Speaker 15>you can go to Venice and go to a giant

1:26:38.439 --> 1:26:42.200
<v Speaker 15>cathedral and see some absolutely new, cutting edge contemporary art.

1:26:42.920 --> 1:26:45.160
<v Speaker 15>So this year is the year of the Venice Bionale,

1:26:45.200 --> 1:26:48.240
<v Speaker 15>which is every two years. James calls it the most

1:26:48.240 --> 1:26:50.960
<v Speaker 15>important event in contemporary art, and you know a lot

1:26:50.960 --> 1:26:51.880
<v Speaker 15>of people regard.

1:26:51.640 --> 1:26:52.080
<v Speaker 1>It that way.

1:26:52.320 --> 1:26:55.439
<v Speaker 15>And it's technically a giant show every year that has

1:26:55.600 --> 1:26:58.360
<v Speaker 15>you know, different themes and different curators, has three hundred

1:26:58.360 --> 1:27:00.920
<v Speaker 15>and thirty one artists. That's the central show, which is

1:27:00.920 --> 1:27:04.759
<v Speaker 15>called Foreigners everywhere this year, but then like thirty different

1:27:04.800 --> 1:27:09.240
<v Speaker 15>countries have pavilions where they bring a mean like a

1:27:09.280 --> 1:27:11.679
<v Speaker 15>primary artist who does a show. So the US artist

1:27:11.680 --> 1:27:14.679
<v Speaker 15>this year is Jeffrey Gibson, who's an indigenous artist. There's

1:27:14.720 --> 1:27:17.080
<v Speaker 15>these thirty pavilions, and then through the rest of the

1:27:17.120 --> 1:27:22.000
<v Speaker 15>city there's just all these other ancillary installations and exhibits

1:27:22.040 --> 1:27:25.760
<v Speaker 15>and it's way too much, honestly to see all of it.

1:27:25.920 --> 1:27:28.759
<v Speaker 15>But James went during the early days, saw a bunch

1:27:28.760 --> 1:27:31.679
<v Speaker 15>of it and basically picked out his favorite things to see.

1:27:31.720 --> 1:27:34.720
<v Speaker 15>You know, it's very cool. You see these old palaces

1:27:35.080 --> 1:27:37.599
<v Speaker 15>with tintorettos on the ceiling and then on the ground

1:27:37.680 --> 1:27:41.679
<v Speaker 15>there's like a gold cube and you have to figure

1:27:41.680 --> 1:27:44.200
<v Speaker 15>out what the art is, you know. So anyway, so

1:27:44.320 --> 1:27:46.840
<v Speaker 15>James has a great list of stuff to see.

1:27:46.840 --> 1:27:49.200
<v Speaker 4>While you're there, we gotta talk his sets.

1:27:48.880 --> 1:27:51.479
<v Speaker 3>I want to talk to you about that well, Chris,

1:27:51.520 --> 1:27:54.960
<v Speaker 3>when you and I were youngsters, because we're about the

1:27:54.960 --> 1:27:56.760
<v Speaker 3>same vintage, we made mixtapes.

1:27:56.800 --> 1:27:59.519
<v Speaker 15>I'm guessing, oh, yes, I still have many of them.

1:27:59.640 --> 1:28:01.400
<v Speaker 15>I don't have a player.

1:28:01.479 --> 1:28:04.080
<v Speaker 3>That's exactly what I was gonna say. And then a

1:28:04.080 --> 1:28:06.960
<v Speaker 3>few years ago my brother who's like he's I guess

1:28:06.960 --> 1:28:11.360
<v Speaker 3>he's considered like a young millennial. H he started having

1:28:11.400 --> 1:28:14.559
<v Speaker 3>cassettes of like bands in his car. Oh yeah, and

1:28:15.000 --> 1:28:16.439
<v Speaker 3>he drove me around. I was like, what what are

1:28:16.560 --> 1:28:19.759
<v Speaker 3>Why do you have tapes here? Like, oh, everybody's releasing

1:28:19.800 --> 1:28:20.320
<v Speaker 3>tapes now?

1:28:20.600 --> 1:28:23.240
<v Speaker 15>Does he have a pencil to rewind?

1:28:24.160 --> 1:28:26.920
<v Speaker 3>I have no idea. So he's doing He was like

1:28:27.000 --> 1:28:29.519
<v Speaker 3>born ahead, like he was born after tapes were a thing.

1:28:29.720 --> 1:28:32.599
<v Speaker 15>Yeah, so artists are still making tapes, like record labels

1:28:32.600 --> 1:28:36.080
<v Speaker 15>still make tapes. So when Taylor Swift released The Tortured Poets,

1:28:36.080 --> 1:28:39.040
<v Speaker 15>Department heard of it. Yeah, she they sold one point

1:28:39.040 --> 1:28:43.599
<v Speaker 15>six million physical units, so that's records, CDs, and cassette tapes.

1:28:43.640 --> 1:28:46.759
<v Speaker 15>She sold twenty one thousand cassette tapes, which is nothing

1:28:46.800 --> 1:28:49.880
<v Speaker 15>compared to the seven hundred and fifty thousand CDs she sold,

1:28:50.040 --> 1:28:52.120
<v Speaker 15>but that's a lot the twenty one thousand kids Taylor

1:28:52.120 --> 1:28:53.600
<v Speaker 15>Swift fans bought cassette.

1:28:53.240 --> 1:28:54.080
<v Speaker 3>So why are they doing this?

1:28:54.479 --> 1:28:58.280
<v Speaker 15>Because people really like owning a physical part of the

1:28:58.360 --> 1:29:01.720
<v Speaker 15>artist's project. And you know, vinyl has been back for

1:29:01.720 --> 1:29:04.280
<v Speaker 15>a long time. You know, records store owners were not

1:29:04.360 --> 1:29:06.760
<v Speaker 15>surprised that Vinyl came back because people loved it so

1:29:06.840 --> 1:29:09.760
<v Speaker 15>much and they weren't even really surprised that cassettes came

1:29:09.800 --> 1:29:13.880
<v Speaker 15>back because it's portable and it's less expensive. A vinyl

1:29:13.920 --> 1:29:16.200
<v Speaker 15>album can cost like thirty bucks, a cassette tape can

1:29:16.200 --> 1:29:18.439
<v Speaker 15>cost you less than ten dollars. But you feel like

1:29:18.479 --> 1:29:21.280
<v Speaker 15>you're carrying around a piece of your artist. And what's

1:29:21.320 --> 1:29:23.559
<v Speaker 15>been surprising to these records store owners is that it's

1:29:23.600 --> 1:29:27.200
<v Speaker 15>young people that are buying. Is not like geriatric millennials

1:29:27.240 --> 1:29:30.679
<v Speaker 15>like who used to run around with our Sony Walkman,

1:29:31.120 --> 1:29:33.240
<v Speaker 15>but actually kids who are just like I just you know,

1:29:33.280 --> 1:29:35.120
<v Speaker 15>it's sort of a secondhand nostalgia and they want to

1:29:35.120 --> 1:29:35.880
<v Speaker 15>be a part of the project.

1:29:35.960 --> 1:29:37.839
<v Speaker 3>What are they playing them on? Good questions?

1:29:37.880 --> 1:29:40.599
<v Speaker 15>A really good question. So this story that we do

1:29:40.680 --> 1:29:43.160
<v Speaker 15>by Matt Cronsberg, who's our gadget guy, we talk about

1:29:43.200 --> 1:29:46.439
<v Speaker 15>three of the devices. So there's the We Are Rewind player,

1:29:46.800 --> 1:29:50.120
<v Speaker 15>which actually has Bluetooth headphones, so it's a little like

1:29:50.200 --> 1:29:52.600
<v Speaker 15>digital analog, but it has an input jack so you

1:29:52.640 --> 1:29:55.280
<v Speaker 15>can record mixtapes like we used to do, and it

1:29:55.360 --> 1:29:58.160
<v Speaker 15>even comes with a little pencil to sort of try

1:29:58.160 --> 1:30:00.360
<v Speaker 15>to fix your tape if you screw it up. There's

1:30:00.360 --> 1:30:03.720
<v Speaker 15>a Japanese company file that makes a CP thirteen and

1:30:03.720 --> 1:30:06.040
<v Speaker 15>then Retrospect, which is a vintage e company that we've

1:30:06.080 --> 1:30:08.920
<v Speaker 15>covered before. They make vintage like cameras and stuff and

1:30:09.240 --> 1:30:12.240
<v Speaker 15>tape players. They have a CP eighty one which is

1:30:12.280 --> 1:30:14.880
<v Speaker 15>also which has like vintage g headphones and it also

1:30:15.000 --> 1:30:17.200
<v Speaker 15>you can record on it, so there's a lot of

1:30:17.200 --> 1:30:18.960
<v Speaker 15>devices and they're like in the one hundred dollars range.

1:30:19.040 --> 1:30:20.599
<v Speaker 3>I liked that it comes with a pencil as if

1:30:20.880 --> 1:30:23.599
<v Speaker 3>you know, it anticipates that there will be issues. Yes,

1:30:23.720 --> 1:30:25.559
<v Speaker 3>maybe not if, but when yes.

1:30:25.880 --> 1:30:28.360
<v Speaker 2>There's always going to be an issue, just quickly. The

1:30:28.479 --> 1:30:31.879
<v Speaker 2>Vantage that Hannah Elliott Aston Martin reviewed.

1:30:32.680 --> 1:30:35.200
<v Speaker 15>Liked it, but it was great, but sometimes great is

1:30:35.240 --> 1:30:37.840
<v Speaker 15>not good enough. So this, the Issen Martin Vantage is

1:30:37.840 --> 1:30:40.360
<v Speaker 15>inarguably like a really great car. It's a coop, it's

1:30:40.360 --> 1:30:44.200
<v Speaker 15>one hundred and ninety one thousand dollars, it's very powerful,

1:30:44.280 --> 1:30:47.880
<v Speaker 15>very fast. But Astin Martin really needs is not doing

1:30:47.920 --> 1:30:49.840
<v Speaker 15>great and this, Hannah is great at looking at this

1:30:49.880 --> 1:30:51.880
<v Speaker 15>kind of stuff, like they've been having trouble over the

1:30:51.920 --> 1:30:53.720
<v Speaker 15>past few years, and what they really need is a

1:30:53.720 --> 1:30:57.360
<v Speaker 15>product that will beat like Porsche and Mercedes that their

1:30:57.400 --> 1:30:59.080
<v Speaker 15>cars are in the same class, like the nine to

1:30:59.120 --> 1:31:01.599
<v Speaker 15>eleven turbo and this one just is not it and.

1:31:02.080 --> 1:31:02.680
<v Speaker 6>You could feel it.

1:31:02.800 --> 1:31:05.439
<v Speaker 15>Yeah, yeah, it was like her key jerking around like

1:31:05.479 --> 1:31:08.280
<v Speaker 15>she felt like it was. It doesn't have real, real steering.

1:31:08.320 --> 1:31:09.840
<v Speaker 15>She felt like it was like figure skating with a

1:31:09.840 --> 1:31:12.360
<v Speaker 15>heavy backpack, which is so evocative. I was like, I know,

1:31:12.640 --> 1:31:14.439
<v Speaker 15>I've never done that, but I know exactly what you mean.

1:31:14.600 --> 1:31:15.400
<v Speaker 4>Not great, not great.

1:31:15.720 --> 1:31:19.280
<v Speaker 3>We gotta talk sunglasses. Okay, because it's spring, it's going

1:31:19.320 --> 1:31:21.599
<v Speaker 3>to be summer soon. But apparently there's like a new

1:31:21.600 --> 1:31:25.320
<v Speaker 3>style of sunglasses thanks to what some pretty famous actors

1:31:25.320 --> 1:31:26.200
<v Speaker 3>wore on the red carpet.

1:31:26.400 --> 1:31:29.360
<v Speaker 15>Yeah, so the new trend in sunglasses is sunglasses where

1:31:29.400 --> 1:31:32.080
<v Speaker 15>you can see the eyes through the sunglasses, so not

1:31:32.280 --> 1:31:34.080
<v Speaker 15>so tinted that you can't see through.

1:31:34.360 --> 1:31:36.479
<v Speaker 2>Behind the dark. Well, I also like, especially if.

1:31:36.360 --> 1:31:38.920
<v Speaker 15>I feel tired, like today, I love wearing the sunglasses.

1:31:38.960 --> 1:31:41.800
<v Speaker 15>But I'm totally face blind when people wear sunglasses. I

1:31:41.800 --> 1:31:44.760
<v Speaker 15>will not recognize my best friend Carol as she's walking

1:31:44.800 --> 1:31:46.280
<v Speaker 15>down the street if she's wearing sunglasses.

1:31:46.400 --> 1:31:48.680
<v Speaker 6>This is true, So I do appreciate it.

1:31:48.640 --> 1:31:51.280
<v Speaker 15>Fazing, right, So we have the one this week is

1:31:51.280 --> 1:31:54.479
<v Speaker 15>a pair of sunglasses. They're not cheap, they're eight hundred

1:31:54.479 --> 1:31:56.800
<v Speaker 15>and twenty dollars some classes, and they come from a

1:31:56.800 --> 1:32:00.719
<v Speaker 15>brand called Jack Marie Majet and they're called the Sandro Lenses.

1:32:01.439 --> 1:32:04.080
<v Speaker 3>Can I tell a story real quick? Chris really is

1:32:04.160 --> 1:32:10.880
<v Speaker 3>face blind? When I was on parnal leave, no, I

1:32:11.240 --> 1:32:14.479
<v Speaker 3>actually became close friends with one of his good friends,

1:32:14.640 --> 1:32:18.040
<v Speaker 3>unbeknownst to Chris, and we sent Chris a photo of

1:32:18.080 --> 1:32:20.160
<v Speaker 3>the two of us, and I was wearing contacts and

1:32:20.160 --> 1:32:22.800
<v Speaker 3>I usually wear glasses, but I was wearing contacts. And

1:32:23.040 --> 1:32:26.560
<v Speaker 3>Chris texted back to our mutual friend Grid picture. But

1:32:26.600 --> 1:32:27.040
<v Speaker 3>who is that?

1:32:27.320 --> 1:32:29.120
<v Speaker 15>I said, am I supposed to know who that man is?

1:32:29.439 --> 1:32:31.240
<v Speaker 3>And it was me and Chris and I've worked together

1:32:31.280 --> 1:32:34.120
<v Speaker 3>for years. I was like, and I just told this guy, hey,

1:32:34.280 --> 1:32:35.000
<v Speaker 3>oh I love Chris.

1:32:35.000 --> 1:32:36.960
<v Speaker 2>We record every week.

1:32:37.160 --> 1:32:39.920
<v Speaker 3>And then I looked like an idiot because so Chris

1:32:39.960 --> 1:32:40.840
<v Speaker 3>really is face blind?

1:32:41.080 --> 1:32:41.439
<v Speaker 1>I am.

1:32:41.520 --> 1:32:43.200
<v Speaker 15>I thought maybe he was. I literally was like, I

1:32:43.200 --> 1:32:44.960
<v Speaker 15>thought he might be like a professional athlete.

1:32:45.000 --> 1:32:45.439
<v Speaker 6>But you were.

1:32:45.320 --> 1:32:48.120
<v Speaker 15>Excited to be standing next to Thank you.

1:32:48.200 --> 1:32:49.679
<v Speaker 3>I take that as a compliment, all right.

1:32:49.600 --> 1:32:51.559
<v Speaker 2>Well said, Well said, I'm glad we did that story,

1:32:51.640 --> 1:32:53.920
<v Speaker 2>all right, Chris, thank you so much, really appreciate it.

1:32:53.920 --> 1:32:54.360
<v Speaker 9>You guys.

1:32:54.439 --> 1:32:57.200
<v Speaker 3>That's the editor of Bloomberg Pursuits. Also, can I say

1:32:57.200 --> 1:32:59.120
<v Speaker 3>this like our favorite dude around, Chris.

1:32:59.080 --> 1:33:03.120
<v Speaker 2>Rous, You can yeah, like we look forward to this.

1:33:03.200 --> 1:33:03.920
<v Speaker 3>You have no idea.

1:33:04.439 --> 1:33:09.080
<v Speaker 1>This is the Bloomberg Business Week podcast, available on Apple, Spotify,

1:33:09.240 --> 1:33:12.920
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1:33:12.960 --> 1:33:16.599
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1:33:16.640 --> 1:33:19.960
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1:33:20.000 --> 1:33:22.960
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