1 00:00:00,280 --> 00:00:05,040 Speaker 1: Hi, everyone, Sophia Bush here. Welcome to Work in Progress, 2 00:00:05,400 --> 00:00:08,240 Speaker 1: where I talked to people who inspire me about how 3 00:00:08,280 --> 00:00:10,160 Speaker 1: they got to where they are and where they think 4 00:00:10,200 --> 00:00:24,040 Speaker 1: they're still going today. On Work in Progress, I am 5 00:00:24,200 --> 00:00:26,680 Speaker 1: so thrilled to share my conversation with a woman that 6 00:00:26,800 --> 00:00:31,320 Speaker 1: is just such a badass. She's whipped, smart, funny, accomplished, 7 00:00:31,840 --> 00:00:37,120 Speaker 1: and completely inspiring. Miss Emma Greed. Emma is an entrepreneur 8 00:00:37,240 --> 00:00:40,040 Speaker 1: and the co founder and CEO of Good American, a 9 00:00:40,159 --> 00:00:44,040 Speaker 1: premium apparel label which promotes a healthy body ideal through 10 00:00:44,080 --> 00:00:47,279 Speaker 1: a full and inclusive size range. The launch of Good 11 00:00:47,320 --> 00:00:51,000 Speaker 1: American in ten was the biggest apparel launch in history, 12 00:00:51,640 --> 00:00:55,120 Speaker 1: with sales reaching upwards of one million dollars on the 13 00:00:55,280 --> 00:00:58,520 Speaker 1: very first day, further proving the massive need for a 14 00:00:58,560 --> 00:01:01,600 Speaker 1: company that was designed with every kind of body and 15 00:01:01,800 --> 00:01:05,479 Speaker 1: every kind of woman in mind. Emma also serves as 16 00:01:05,480 --> 00:01:08,800 Speaker 1: a chairman of I t P, a company representing brand's 17 00:01:08,840 --> 00:01:11,760 Speaker 1: interests in the world of entertainment. In addition to her 18 00:01:11,800 --> 00:01:14,520 Speaker 1: business ventures, Emma as a board member on Women for 19 00:01:14,600 --> 00:01:18,479 Speaker 1: Women International, which is an organization that helps women survivors 20 00:01:18,480 --> 00:01:21,480 Speaker 1: of war rebuild their lives, and a board member of 21 00:01:21,520 --> 00:01:24,640 Speaker 1: Baby to Baby, an organization that provides children living in 22 00:01:24,720 --> 00:01:28,280 Speaker 1: poverty ages zero to twelve years with diaper's clothing and 23 00:01:28,360 --> 00:01:31,280 Speaker 1: all the basic necessities that each and every child deserves. 24 00:01:32,120 --> 00:01:34,920 Speaker 1: In my conversation with Ma, we discuss female choice and 25 00:01:34,920 --> 00:01:39,240 Speaker 1: female empowerment, the importance of representation, the ego, and how 26 00:01:39,280 --> 00:01:42,399 Speaker 1: it relates to building and running a company, Emma's early 27 00:01:42,480 --> 00:01:45,160 Speaker 1: years growing up in London, her love of fashion, her 28 00:01:45,240 --> 00:01:48,440 Speaker 1: career path, and how she reached the level of success 29 00:01:48,480 --> 00:01:51,640 Speaker 1: she has today her company Go to American and so 30 00:01:51,800 --> 00:02:02,160 Speaker 1: much more. Enjoy I'm really really excited that you're here today. 31 00:02:02,240 --> 00:02:04,320 Speaker 1: Thank you for taking the time, because you are like 32 00:02:04,360 --> 00:02:08,160 Speaker 1: a superwoman who's incredibly busy, not at all. I'm so 33 00:02:08,240 --> 00:02:10,800 Speaker 1: happy to be able to sit here with you and 34 00:02:10,840 --> 00:02:13,119 Speaker 1: have a conversation. It's like the best part of my day. 35 00:02:13,160 --> 00:02:16,680 Speaker 1: Well the same, and I'm flattered and you You're one 36 00:02:16,720 --> 00:02:18,239 Speaker 1: of those people who I watch and I'm always like, 37 00:02:18,280 --> 00:02:20,760 Speaker 1: how does she do this? Because you run companies and 38 00:02:20,800 --> 00:02:23,240 Speaker 1: you're this incredible entrepreneur and you always are the most 39 00:02:23,280 --> 00:02:25,679 Speaker 1: stylish person in the room, and you also have perfect skin. 40 00:02:25,800 --> 00:02:27,919 Speaker 1: Every time I see you, I'm like, what are you doing? 41 00:02:28,120 --> 00:02:31,520 Speaker 1: Just Rudy sweaty. How do you look even mistake it 42 00:02:31,600 --> 00:02:34,000 Speaker 1: for a glow? I'm just always hot and running around 43 00:02:34,040 --> 00:02:37,840 Speaker 1: so much that I have it's really it's like really 44 00:02:37,840 --> 00:02:40,600 Speaker 1: really working and it looks there. My skin is my thing, 45 00:02:40,639 --> 00:02:42,320 Speaker 1: you know, like all girls have a thing you eiven 46 00:02:42,360 --> 00:02:46,040 Speaker 1: have like great hair and amazing backside or like do 47 00:02:46,040 --> 00:02:47,840 Speaker 1: you know what I mean, like you have? My skin 48 00:02:48,000 --> 00:02:50,919 Speaker 1: is my thing. I have good skin. I have pretty 49 00:02:50,960 --> 00:02:52,840 Speaker 1: good skin, but I want to get to your level 50 00:02:52,880 --> 00:02:54,679 Speaker 1: of skin. We're going to talk about this later. This 51 00:02:54,760 --> 00:02:57,160 Speaker 1: is not the point of the podcast. Also, how annoying 52 00:02:57,160 --> 00:02:59,240 Speaker 1: for everyone listening at home because they can't see you, 53 00:02:59,480 --> 00:03:01,240 Speaker 1: and so they're like, I know, so I can say that, 54 00:03:03,880 --> 00:03:05,720 Speaker 1: but you do. And it's nice that you can own that, 55 00:03:05,760 --> 00:03:09,040 Speaker 1: Like it better own our ship? What you got? Good? Yeah, 56 00:03:09,560 --> 00:03:13,120 Speaker 1: I think we deserve it. Um. So, before we started recording, 57 00:03:13,120 --> 00:03:15,839 Speaker 1: we actually were sort of recounting how we met, which 58 00:03:15,919 --> 00:03:18,799 Speaker 1: was such like a fateful evening of a love connection. 59 00:03:19,880 --> 00:03:22,440 Speaker 1: We did a panel together. I was about to say 60 00:03:22,440 --> 00:03:24,760 Speaker 1: a podcast, we're doing that now. We did a panel before. 61 00:03:25,440 --> 00:03:28,680 Speaker 1: UM we did a panel together that was talking about 62 00:03:29,480 --> 00:03:35,880 Speaker 1: this sort of I suppose intersections of branding and you know, 63 00:03:36,000 --> 00:03:40,240 Speaker 1: thus having a public persona and and activism and what 64 00:03:40,480 --> 00:03:43,640 Speaker 1: showing up as business women looks like. And I was 65 00:03:43,720 --> 00:03:46,600 Speaker 1: just so impressed with you, which I think was clear 66 00:03:46,640 --> 00:03:50,040 Speaker 1: because I talked to you for the panel, but also 67 00:03:50,320 --> 00:03:54,080 Speaker 1: we really did and we did we thought it was 68 00:03:54,160 --> 00:03:57,760 Speaker 1: just us. Yeah, we did very well though, um, I 69 00:03:57,800 --> 00:04:00,960 Speaker 1: think we really It's what you were saying earlier. We 70 00:04:01,000 --> 00:04:06,640 Speaker 1: managed to get into some arenas of talking about business 71 00:04:06,760 --> 00:04:09,560 Speaker 1: and just talking about being a woman in the world that, 72 00:04:10,360 --> 00:04:12,520 Speaker 1: as you've said, even now, I have been effective for 73 00:04:12,600 --> 00:04:14,640 Speaker 1: people in that audience. You still hear from people who 74 00:04:14,680 --> 00:04:16,400 Speaker 1: came to that time, which is just one of those 75 00:04:16,400 --> 00:04:18,839 Speaker 1: wonderful things. And I think the reason or part of 76 00:04:18,880 --> 00:04:21,120 Speaker 1: the reason that I like to do these things is 77 00:04:21,160 --> 00:04:23,920 Speaker 1: because of that feedback loop, right, the idea that you 78 00:04:24,000 --> 00:04:26,719 Speaker 1: can sit in a room after work with sixty women 79 00:04:26,720 --> 00:04:29,200 Speaker 1: and have a conversation that really was quite fulfilling for 80 00:04:29,320 --> 00:04:32,320 Speaker 1: me on a personal level, and yet have that impact 81 00:04:32,320 --> 00:04:34,839 Speaker 1: in people's lives. And you know, one of the reasons 82 00:04:34,839 --> 00:04:38,280 Speaker 1: that I love podcast is because they feel so personal, 83 00:04:38,360 --> 00:04:40,560 Speaker 1: Like I feel like I get so much out of them. 84 00:04:40,920 --> 00:04:43,280 Speaker 1: I feel like I'm listening to a conversation that I 85 00:04:43,320 --> 00:04:46,359 Speaker 1: otherwise wouldn't you know, have the liberty to be in 86 00:04:46,480 --> 00:04:49,080 Speaker 1: on And so you know, for me, it's that intimacy 87 00:04:49,160 --> 00:04:52,360 Speaker 1: that we are lacking in so many parts of our 88 00:04:52,400 --> 00:04:55,080 Speaker 1: lives now, so you know, and and for me it's 89 00:04:55,160 --> 00:04:58,039 Speaker 1: just you know, I love that. You know, what do 90 00:04:58,080 --> 00:05:00,400 Speaker 1: we we say? You know the I r LX beparients. 91 00:05:00,440 --> 00:05:03,040 Speaker 1: I love nothing more than sitting in a room and 92 00:05:03,080 --> 00:05:05,800 Speaker 1: then being able to impact what people are thinking and 93 00:05:05,839 --> 00:05:07,680 Speaker 1: what they're talking about, and then to just get that 94 00:05:07,760 --> 00:05:10,360 Speaker 1: feedback loop of someone coming back and going, you know what, 95 00:05:10,440 --> 00:05:12,279 Speaker 1: you made me feel like it was all right to 96 00:05:12,360 --> 00:05:14,760 Speaker 1: leave my kids for four days to go on this 97 00:05:14,880 --> 00:05:17,480 Speaker 1: thing that was really important for my company. And just 98 00:05:17,560 --> 00:05:19,600 Speaker 1: the fact that you said it and you had done 99 00:05:19,640 --> 00:05:21,800 Speaker 1: it that week meant it was all right for me. 100 00:05:21,839 --> 00:05:24,320 Speaker 1: And so that for me is really important stuff. Yeah, 101 00:05:24,360 --> 00:05:27,040 Speaker 1: And that that the world didn't come crashing down when 102 00:05:27,080 --> 00:05:31,640 Speaker 1: I took time for myself exactly it. Yeah, But but 103 00:05:31,760 --> 00:05:34,640 Speaker 1: we so often, I think, especially as women, are made 104 00:05:34,680 --> 00:05:37,920 Speaker 1: to feel that it will. And if you're working, then 105 00:05:37,920 --> 00:05:39,360 Speaker 1: why aren't you at home? And if you're at home, 106 00:05:39,400 --> 00:05:40,800 Speaker 1: why don't you want to have a job? And if 107 00:05:40,839 --> 00:05:42,839 Speaker 1: you're a mom, didn't you want to have a career, 108 00:05:42,880 --> 00:05:44,240 Speaker 1: and if you have a career and don't have a 109 00:05:44,240 --> 00:05:45,720 Speaker 1: baby yet, don't you want to have a baby. It's 110 00:05:45,720 --> 00:05:48,719 Speaker 1: totally It's always a thing. There's you know, it's always 111 00:05:48,720 --> 00:05:50,440 Speaker 1: a thing for women, and you know, I talk about 112 00:05:50,480 --> 00:05:52,200 Speaker 1: it from my point of view, and I think one 113 00:05:52,240 --> 00:05:54,320 Speaker 1: thing that I've learned in doing these you know, I'm 114 00:05:54,320 --> 00:05:58,120 Speaker 1: always talking about leaving my kids or you know, what 115 00:05:58,160 --> 00:06:01,040 Speaker 1: my priorities are in my company. I also think it's 116 00:06:01,080 --> 00:06:03,080 Speaker 1: really important that we talk about it the other way around, 117 00:06:03,080 --> 00:06:05,640 Speaker 1: for those women that have chosen to stay at home 118 00:06:05,760 --> 00:06:07,839 Speaker 1: and to do the school drop every day, which isn't 119 00:06:07,839 --> 00:06:10,960 Speaker 1: my reality. And I think, you know, again, part of 120 00:06:10,960 --> 00:06:13,760 Speaker 1: the reason i love Good Americans so much is because 121 00:06:13,800 --> 00:06:16,720 Speaker 1: I'm running a company that's all about female choice, right, 122 00:06:16,720 --> 00:06:19,520 Speaker 1: giving women the right to choose what they want to wear, 123 00:06:19,720 --> 00:06:22,240 Speaker 1: to not be dictated to to be able to feel 124 00:06:22,240 --> 00:06:26,520 Speaker 1: confident in their everyday lives. And I really truly believe 125 00:06:26,600 --> 00:06:28,720 Speaker 1: in those things. And so I think that as women, 126 00:06:28,760 --> 00:06:30,919 Speaker 1: we need to give ourselves a little bit of a 127 00:06:30,960 --> 00:06:33,320 Speaker 1: break because we're all doing different things, we're all at 128 00:06:33,320 --> 00:06:36,440 Speaker 1: different stages, but it needs to be okay whatever we choose. 129 00:06:36,440 --> 00:06:39,200 Speaker 1: The point is it's our choice, right, and that's what 130 00:06:39,200 --> 00:06:41,840 Speaker 1: we're having the conversation about whatever is good for you 131 00:06:42,040 --> 00:06:44,440 Speaker 1: is good for you, and what we just shouldn't bring 132 00:06:44,440 --> 00:06:47,440 Speaker 1: to the situation is so much judgment. I'm not judging you. 133 00:06:47,520 --> 00:06:51,120 Speaker 1: If your choice is to be, you know, stay at 134 00:06:51,120 --> 00:06:53,880 Speaker 1: home mom and to raise your children and to be 135 00:06:53,920 --> 00:06:56,520 Speaker 1: at the school gates every day, that's wonderful as long 136 00:06:56,520 --> 00:06:58,719 Speaker 1: as you can live with your decision and not be 137 00:06:58,800 --> 00:07:01,159 Speaker 1: judgmental about mine. And I think that's the biggest single 138 00:07:01,160 --> 00:07:03,640 Speaker 1: thing about women. We need to learn to turn the 139 00:07:03,720 --> 00:07:07,200 Speaker 1: judgment off. And that's why really purposefully try to work 140 00:07:07,240 --> 00:07:09,840 Speaker 1: on every single day and as a boss give the 141 00:07:09,880 --> 00:07:13,440 Speaker 1: women and the men within my organization the choice to 142 00:07:13,560 --> 00:07:15,840 Speaker 1: do both or to have it their way. I think 143 00:07:15,840 --> 00:07:19,360 Speaker 1: that's really key and harder to do when you're in business, right, 144 00:07:19,360 --> 00:07:21,240 Speaker 1: It's like you can say these things, but you've got 145 00:07:21,240 --> 00:07:24,240 Speaker 1: to make the choices and the decisions every day within 146 00:07:24,280 --> 00:07:26,600 Speaker 1: your business to allow that to be a reality. Yeah, 147 00:07:26,640 --> 00:07:29,320 Speaker 1: which you require more work and more awareness, but if 148 00:07:29,360 --> 00:07:32,000 Speaker 1: you do it, you're not only does the morale and 149 00:07:32,040 --> 00:07:34,400 Speaker 1: your company go up, so does your return on investment. 150 00:07:34,600 --> 00:07:37,440 Speaker 1: Completely Because people look at the end of the day. 151 00:07:37,440 --> 00:07:39,840 Speaker 1: We all know that the way we work now, there's 152 00:07:39,840 --> 00:07:41,840 Speaker 1: no such thing as a nine to five, right, pretty 153 00:07:41,920 --> 00:07:45,600 Speaker 1: much everybody regardless of level, is answering emails outside of 154 00:07:45,600 --> 00:07:49,760 Speaker 1: traditional work hours. Then that becomes about how do you 155 00:07:49,840 --> 00:07:52,640 Speaker 1: feel about the company that you work for. Are you 156 00:07:52,680 --> 00:07:55,520 Speaker 1: in a mission and a purpose based business where you 157 00:07:55,560 --> 00:07:57,800 Speaker 1: believe so much in the values of that business that 158 00:07:57,880 --> 00:08:00,440 Speaker 1: you're willing to give of yourself outside side of your 159 00:08:00,440 --> 00:08:03,640 Speaker 1: work hours, And then does that business respect you and 160 00:08:03,720 --> 00:08:06,400 Speaker 1: what you care about enough that on the flip side, 161 00:08:06,400 --> 00:08:08,239 Speaker 1: you're able to do the things that you care about, 162 00:08:08,280 --> 00:08:12,040 Speaker 1: whether that's turning up for a recital for your kids, 163 00:08:12,160 --> 00:08:14,960 Speaker 1: or getting out of work early so you can pursue 164 00:08:15,000 --> 00:08:17,320 Speaker 1: one of your passions, you know, all of those things. 165 00:08:17,320 --> 00:08:21,280 Speaker 1: For me, the whole idea of employing people and running 166 00:08:21,280 --> 00:08:24,680 Speaker 1: a business has become completely different to the way I 167 00:08:24,720 --> 00:08:26,840 Speaker 1: was doing it ten years ago. And that's been a 168 00:08:26,880 --> 00:08:29,520 Speaker 1: big iron opener. And it really is about you know, 169 00:08:29,560 --> 00:08:32,120 Speaker 1: we're talking about a mutually beneficial contract, right. It's like 170 00:08:32,360 --> 00:08:34,360 Speaker 1: you do a job, you get paid for it. But 171 00:08:34,440 --> 00:08:37,360 Speaker 1: then when you're asking so much of people, then you 172 00:08:37,400 --> 00:08:39,680 Speaker 1: really need to then get into a bigger kind of 173 00:08:39,720 --> 00:08:43,280 Speaker 1: idea of what a social contract is between yourselves and 174 00:08:43,320 --> 00:08:46,160 Speaker 1: your employees and how that works, and then create the 175 00:08:46,160 --> 00:08:49,040 Speaker 1: conditions internally for that to be reality in the business. 176 00:08:49,200 --> 00:08:51,199 Speaker 1: And how does everyone not only have a good job 177 00:08:51,240 --> 00:08:53,760 Speaker 1: but a good quality of life? Right? It's of course 178 00:08:53,840 --> 00:08:57,360 Speaker 1: you you need both. It's imperative and I know that 179 00:08:57,400 --> 00:09:00,840 Speaker 1: you know it's I make sure that again, it's really 180 00:09:00,880 --> 00:09:04,199 Speaker 1: just about the small things. It's not necessarily groundbreaking. You know, 181 00:09:04,240 --> 00:09:07,320 Speaker 1: I'm not Apple or Google over here, and I don't 182 00:09:07,360 --> 00:09:10,000 Speaker 1: have the budgets to do that. But by offering really 183 00:09:10,040 --> 00:09:13,200 Speaker 1: simple things and putting in principles where you know what 184 00:09:13,320 --> 00:09:16,640 Speaker 1: the company stands for and therefore you know it's okay 185 00:09:16,679 --> 00:09:21,400 Speaker 1: to take vacation that the boss takes vacations that it 186 00:09:21,520 --> 00:09:23,640 Speaker 1: isn't like all of the sudden you're not considered for 187 00:09:23,640 --> 00:09:26,320 Speaker 1: a promotion or you're not thought of in the same 188 00:09:26,320 --> 00:09:28,679 Speaker 1: way because you take a few weeks holiday year. Like 189 00:09:28,840 --> 00:09:32,160 Speaker 1: some of the stuff is just really simple. Yeah, but 190 00:09:32,200 --> 00:09:35,880 Speaker 1: it creates such a major shift. Absolutely. I wonder, you know, 191 00:09:35,920 --> 00:09:38,400 Speaker 1: when we talk about your story, we're talking about where 192 00:09:38,400 --> 00:09:41,160 Speaker 1: you are today and what you've learned and what you're building. 193 00:09:41,720 --> 00:09:44,720 Speaker 1: But how did this all start? You know, who was 194 00:09:44,920 --> 00:09:48,360 Speaker 1: who was Emma? As a little girl, were you were 195 00:09:48,400 --> 00:09:52,040 Speaker 1: you into clothes and fashion? Oh my god, you were 196 00:09:52,160 --> 00:09:54,599 Speaker 1: a little And it's so funny because people ask me 197 00:09:54,640 --> 00:09:57,360 Speaker 1: about this all the time. I come from like literally 198 00:09:57,920 --> 00:10:01,920 Speaker 1: the most unglamorous play on earth, Like it was completely 199 00:10:01,960 --> 00:10:06,800 Speaker 1: devoid of any sense of um, you know, anything, Like 200 00:10:06,840 --> 00:10:09,880 Speaker 1: there was no fashion around me. You know, I came 201 00:10:10,040 --> 00:10:13,560 Speaker 1: from a place in East London there's pretty desolate. Actually, 202 00:10:13,640 --> 00:10:17,040 Speaker 1: it was like a crime ridden horror of a place. 203 00:10:17,160 --> 00:10:21,280 Speaker 1: But we had this amazing sense of community and um 204 00:10:21,320 --> 00:10:23,880 Speaker 1: you know, I worked from a super young age and 205 00:10:24,000 --> 00:10:25,920 Speaker 1: you know, like I had a paper around and I 206 00:10:25,920 --> 00:10:30,280 Speaker 1: would spend my money back in the newsagents on magazines 207 00:10:30,600 --> 00:10:34,240 Speaker 1: and that was really my first foray into understanding fashion 208 00:10:34,360 --> 00:10:35,720 Speaker 1: and that I wanted to be part of that. It 209 00:10:35,760 --> 00:10:38,400 Speaker 1: was the era of the supermodels, and you know I 210 00:10:38,480 --> 00:10:41,200 Speaker 1: used to look at the catwalks for Sachi and Chanelle 211 00:10:41,320 --> 00:10:43,880 Speaker 1: and these you know, Claudia Schiffer and Kate Moss and 212 00:10:43,960 --> 00:10:47,360 Speaker 1: Naomi Campbell. How much hasn't changed, but you know, and 213 00:10:47,400 --> 00:10:50,080 Speaker 1: that was really for me. It was this escapism that 214 00:10:50,120 --> 00:10:53,320 Speaker 1: you could look at something so beautiful and so different 215 00:10:53,360 --> 00:10:56,520 Speaker 1: from everything I was seeing around me um, and I 216 00:10:56,640 --> 00:10:58,640 Speaker 1: so badly wanted to be a part of that. But 217 00:10:58,679 --> 00:11:00,680 Speaker 1: for me at that point, it was larging. You know, 218 00:11:00,679 --> 00:11:03,240 Speaker 1: it was cutting things out of Vogue magazine and sticking 219 00:11:03,240 --> 00:11:04,839 Speaker 1: them down on a piece of paper and then getting 220 00:11:04,840 --> 00:11:07,040 Speaker 1: back onto my paper around and trying not to get 221 00:11:07,040 --> 00:11:08,760 Speaker 1: my bike stolen on the way to school. You know, 222 00:11:08,800 --> 00:11:12,040 Speaker 1: it was pure fantasy. And I think that as I 223 00:11:12,600 --> 00:11:16,240 Speaker 1: m as I got older, I just you know, I 224 00:11:16,360 --> 00:11:18,760 Speaker 1: really was raised with that idea that whatever I wanted 225 00:11:18,800 --> 00:11:21,600 Speaker 1: to do was possible, and so I just tried to 226 00:11:21,640 --> 00:11:26,200 Speaker 1: get closer and closer to fashion into the glamor of 227 00:11:26,280 --> 00:11:29,760 Speaker 1: that whole situation. Where does that come from? That idea? 228 00:11:29,920 --> 00:11:33,520 Speaker 1: Because so many people who grow up in places where 229 00:11:33,520 --> 00:11:35,560 Speaker 1: there is not a lot of opportunity, whether it's an 230 00:11:35,559 --> 00:11:39,800 Speaker 1: opportunity desert of food, desert, an education, desert, don't feel 231 00:11:39,840 --> 00:11:41,800 Speaker 1: like they can get out of that. So where does 232 00:11:41,840 --> 00:11:45,040 Speaker 1: the ethos of I'm growing up in a community without 233 00:11:45,080 --> 00:11:49,520 Speaker 1: fashion and without art and without a lot Where does 234 00:11:49,520 --> 00:11:53,400 Speaker 1: it come from? And how did you how did you 235 00:11:53,480 --> 00:11:56,959 Speaker 1: hold that idea through your childhood? Yeah, you know, it's 236 00:11:56,960 --> 00:11:59,960 Speaker 1: so interesting because when you say without art, for me, 237 00:12:00,040 --> 00:12:03,080 Speaker 1: the concept of art was it's a complete non concept. 238 00:12:03,360 --> 00:12:07,360 Speaker 1: In my early life, UM, and education again, it was 239 00:12:07,400 --> 00:12:09,160 Speaker 1: just about trying to make it through the school day 240 00:12:09,160 --> 00:12:14,040 Speaker 1: without getting her or without something horrendous happening. Yeah, rough, 241 00:12:14,160 --> 00:12:16,560 Speaker 1: I mean super you know when when I talk about 242 00:12:17,240 --> 00:12:19,800 Speaker 1: you know, it just wasn't safe. It was a very 243 00:12:19,880 --> 00:12:22,920 Speaker 1: very kind of scary neighborhood and while you had the 244 00:12:22,960 --> 00:12:24,880 Speaker 1: sense of community, you were just really trying to get 245 00:12:24,880 --> 00:12:27,079 Speaker 1: through the day. I never remember a time where I 246 00:12:27,120 --> 00:12:31,920 Speaker 1: was particularly focused on education in my young school life. Um, 247 00:12:32,000 --> 00:12:34,960 Speaker 1: but what I had was a really supportive family and 248 00:12:35,000 --> 00:12:37,600 Speaker 1: a mother who did a great job as a single 249 00:12:37,640 --> 00:12:41,120 Speaker 1: mom raising four girls in just installing this belief in me. 250 00:12:41,200 --> 00:12:42,800 Speaker 1: She was like, you want to be in fashion, like 251 00:12:42,960 --> 00:12:46,559 Speaker 1: you could literally be Karl Lagerfeld. And I was like, yeah, 252 00:12:46,800 --> 00:12:49,160 Speaker 1: like I could, you know, and literally I think I 253 00:12:49,240 --> 00:12:51,880 Speaker 1: was just told that and I believed it. And so 254 00:12:52,200 --> 00:12:54,600 Speaker 1: when the opportunity arose, or when you know, I made 255 00:12:54,600 --> 00:12:56,840 Speaker 1: it out of high school and the choice was are 256 00:12:56,840 --> 00:12:58,719 Speaker 1: you going to do higher education? Are you going to 257 00:12:58,800 --> 00:13:01,240 Speaker 1: go and do something more vocation now, I really you know, 258 00:13:01,320 --> 00:13:03,320 Speaker 1: had a singular focus, and that was to get into 259 00:13:03,360 --> 00:13:05,880 Speaker 1: the London School of Fashion because in my head that 260 00:13:06,040 --> 00:13:07,800 Speaker 1: was that was fashion, that was where it was at. 261 00:13:07,840 --> 00:13:09,960 Speaker 1: That's where I was going to learn to be part 262 00:13:10,000 --> 00:13:13,280 Speaker 1: of this business, and that was very far away from me. 263 00:13:13,320 --> 00:13:15,319 Speaker 1: I didn't have the grades, I didn't have the money 264 00:13:15,360 --> 00:13:17,640 Speaker 1: to go to that school. I just don't think I 265 00:13:17,720 --> 00:13:20,400 Speaker 1: understood any of that at the time. So I just 266 00:13:20,640 --> 00:13:25,680 Speaker 1: let my naivety and my kind of dreamy nature carry 267 00:13:25,760 --> 00:13:28,920 Speaker 1: me into thinking I could be part of that. And actually, 268 00:13:28,960 --> 00:13:30,959 Speaker 1: when I look at my career as a whole, I 269 00:13:31,000 --> 00:13:33,800 Speaker 1: think naivety served me really well. Throughout my whole career. 270 00:13:33,840 --> 00:13:36,760 Speaker 1: I've gone into things with a mentality of of course 271 00:13:36,800 --> 00:13:41,000 Speaker 1: I can, because I can do anything without really understanding 272 00:13:41,400 --> 00:13:43,280 Speaker 1: that much. And in a way, that's been pretty good 273 00:13:43,320 --> 00:13:47,200 Speaker 1: because I've just kind of bulldozed into situations and made 274 00:13:47,240 --> 00:13:49,920 Speaker 1: it happen. And I think that the lesson there is 275 00:13:49,960 --> 00:13:53,720 Speaker 1: that you know, if you're willing to work really, really hard, 276 00:13:53,760 --> 00:13:56,880 Speaker 1: because I'm not making this sound easy. I worked really hard, 277 00:13:56,920 --> 00:14:01,360 Speaker 1: and I think from the age of sixteens through twenty 278 00:14:01,520 --> 00:14:04,800 Speaker 1: maybe twenty two twenty three, I worked seven days a week, 279 00:14:04,840 --> 00:14:07,680 Speaker 1: So I would study four days a week and then 280 00:14:07,760 --> 00:14:10,520 Speaker 1: I would work some evenings and I would definitely work 281 00:14:10,800 --> 00:14:14,360 Speaker 1: Friday Saturday Sunday in retail. So I worked all the 282 00:14:14,440 --> 00:14:16,760 Speaker 1: time you were working in retail. Did you have another 283 00:14:16,880 --> 00:14:18,880 Speaker 1: job as well? Yeah, I would in so I was 284 00:14:18,920 --> 00:14:21,960 Speaker 1: an intern in a PR company and work in retail, 285 00:14:22,080 --> 00:14:24,960 Speaker 1: and then at college and so I just skipped some. 286 00:14:25,080 --> 00:14:26,760 Speaker 1: When I got a bit tired, I decide what do 287 00:14:26,800 --> 00:14:28,680 Speaker 1: I need money or should I get am I about 288 00:14:28,720 --> 00:14:30,920 Speaker 1: to get kicked out of college? So I choose. It 289 00:14:31,000 --> 00:14:36,480 Speaker 1: was very discerning. I got to shift them around. You 290 00:14:36,560 --> 00:14:38,520 Speaker 1: just got to shift around. But you know, for me, 291 00:14:38,680 --> 00:14:41,240 Speaker 1: that was you know, I had to you know, I 292 00:14:41,280 --> 00:14:43,000 Speaker 1: had to make ends me. I moved out of my 293 00:14:43,080 --> 00:14:45,800 Speaker 1: house fairly early. I was seventeen when I left home, 294 00:14:46,120 --> 00:14:48,120 Speaker 1: and so it was just about, you know, you choose 295 00:14:48,160 --> 00:14:50,640 Speaker 1: your choice. You have to figure it out. And you know, 296 00:14:50,760 --> 00:14:52,480 Speaker 1: I lived in an apartment where I didn't have a 297 00:14:52,480 --> 00:14:54,520 Speaker 1: fridge or an oven. I used to keep milk and 298 00:14:54,560 --> 00:14:58,760 Speaker 1: butter on a balcony of a high rise apartment in 299 00:14:58,800 --> 00:15:01,440 Speaker 1: another terrible area of London. But for me that didn't 300 00:15:01,480 --> 00:15:03,600 Speaker 1: really matter because I got on the train every day 301 00:15:03,640 --> 00:15:06,080 Speaker 1: and I went into central London and I went to 302 00:15:06,120 --> 00:15:08,720 Speaker 1: the London College of Fashion and so that was my focus. 303 00:15:08,760 --> 00:15:11,920 Speaker 1: And I think so often in life where you where 304 00:15:11,960 --> 00:15:14,480 Speaker 1: you put your focus and your energy, Like for me, 305 00:15:14,600 --> 00:15:16,640 Speaker 1: my life couldn't be better. I was like, so what 306 00:15:16,720 --> 00:15:18,720 Speaker 1: if I don't have a fridge, Like I'm at the 307 00:15:18,800 --> 00:15:23,080 Speaker 1: London College of Fashion, Hello, whatever, you know, because I 308 00:15:23,120 --> 00:15:27,160 Speaker 1: was getting closer to my dreams and my idea of 309 00:15:27,200 --> 00:15:30,360 Speaker 1: what I had tried to create for myself. And so 310 00:15:30,400 --> 00:15:33,240 Speaker 1: you just, you know, I'm very good at compartmentalizing and 311 00:15:33,280 --> 00:15:36,600 Speaker 1: focusing on things. And I love that you're sharing that 312 00:15:36,680 --> 00:15:40,040 Speaker 1: because there's this weird thing today and I think it 313 00:15:40,120 --> 00:15:42,520 Speaker 1: relates to how all of us move in the world, 314 00:15:42,560 --> 00:15:46,880 Speaker 1: where everyone just sees the success, no one sees the hustle, 315 00:15:46,960 --> 00:15:49,240 Speaker 1: no one sees the tears, no one sees the struggle. 316 00:15:49,280 --> 00:15:50,760 Speaker 1: No one sees when you're trying to figure out how 317 00:15:50,800 --> 00:15:53,440 Speaker 1: to pay your bills. And it's created this thing, I think, 318 00:15:53,560 --> 00:15:57,000 Speaker 1: especially for young people, where like kids are graduating from 319 00:15:57,000 --> 00:15:59,080 Speaker 1: college and just assuming that they're supposed to run a 320 00:15:59,120 --> 00:16:02,000 Speaker 1: company totally and I look back and I'm like, you 321 00:16:02,040 --> 00:16:05,520 Speaker 1: know how much insane retail I used to work shifts 322 00:16:05,600 --> 00:16:07,840 Speaker 1: I used to take in the attitude and the you know, 323 00:16:08,000 --> 00:16:11,800 Speaker 1: it's like it was not easy for anyone to get 324 00:16:11,840 --> 00:16:14,680 Speaker 1: to any level of success. There's almost no such thing 325 00:16:14,720 --> 00:16:17,600 Speaker 1: as an overnight success, right I feel like everyone has, 326 00:16:17,720 --> 00:16:21,480 Speaker 1: you know, sung in the dive bars and done the 327 00:16:21,480 --> 00:16:24,520 Speaker 1: ship shifts, and you know, we we've all done that. 328 00:16:24,600 --> 00:16:27,440 Speaker 1: And I think that, you know, the sad thing about 329 00:16:27,800 --> 00:16:31,320 Speaker 1: you know, growing up now is that we have Instagram 330 00:16:31,360 --> 00:16:33,360 Speaker 1: and we have social and it points that you know, 331 00:16:33,400 --> 00:16:36,760 Speaker 1: it paints this really. You know, you'll have some wonderful 332 00:16:36,800 --> 00:16:38,640 Speaker 1: girl who's happy to show a stretch mark, but we 333 00:16:38,680 --> 00:16:41,520 Speaker 1: really don't understand how she got there, right, Like it 334 00:16:41,920 --> 00:16:44,960 Speaker 1: just it kind of just gives you the ending of 335 00:16:45,120 --> 00:16:47,520 Speaker 1: everything without kind of giving you the story and the 336 00:16:47,600 --> 00:16:49,640 Speaker 1: journey to get there. And I think one of the 337 00:16:49,640 --> 00:16:52,200 Speaker 1: most important things, you know, certainly for me, is that 338 00:16:52,520 --> 00:16:56,520 Speaker 1: I had so much rejection and so many things that 339 00:16:56,800 --> 00:17:00,320 Speaker 1: didn't work. And so I always try whenever I'm talking 340 00:17:00,360 --> 00:17:03,560 Speaker 1: to like not focus but also just like own up 341 00:17:03,640 --> 00:17:06,399 Speaker 1: because the only reason I can do what I do 342 00:17:06,440 --> 00:17:09,600 Speaker 1: at Good American now is because of all the mistakes 343 00:17:09,640 --> 00:17:13,199 Speaker 1: I've made in other businesses, in other situations, of all 344 00:17:13,240 --> 00:17:16,080 Speaker 1: the money that I've lost, all the things that haven't 345 00:17:16,080 --> 00:17:19,000 Speaker 1: gone so well, or the mistakes. You know, It's like 346 00:17:19,080 --> 00:17:22,399 Speaker 1: if I think of myself as a relatively good employer. 347 00:17:22,440 --> 00:17:25,520 Speaker 1: Now it's because at one point I wasn't so good, 348 00:17:25,600 --> 00:17:29,400 Speaker 1: And so I do think that just being just owning 349 00:17:29,440 --> 00:17:31,520 Speaker 1: some of that stuff, we have to be honest about, 350 00:17:31,960 --> 00:17:34,439 Speaker 1: especially for women. Right. I look at my husband and 351 00:17:34,440 --> 00:17:37,040 Speaker 1: I you know, this is something that frustrates me constantly 352 00:17:37,080 --> 00:17:42,320 Speaker 1: that he seemingly has this network of people to call 353 00:17:42,359 --> 00:17:45,320 Speaker 1: and to lean on in everything. And I'm talking about, 354 00:17:45,560 --> 00:17:48,520 Speaker 1: you know, people that would otherwise be considered competition, people 355 00:17:48,520 --> 00:17:51,720 Speaker 1: that are in the same business as him, maybe ahead 356 00:17:51,760 --> 00:17:54,040 Speaker 1: of him or you know, behind him in whatever ways, 357 00:17:54,040 --> 00:17:56,720 Speaker 1: but they are able to kind of forward these networks 358 00:17:56,760 --> 00:17:59,320 Speaker 1: and lean on one another. And I think as women, 359 00:17:59,400 --> 00:18:03,560 Speaker 1: we are not as good at doing that. You know, 360 00:18:03,600 --> 00:18:05,840 Speaker 1: we're becoming better, and we're having a lot of conversations 361 00:18:05,880 --> 00:18:08,200 Speaker 1: about it, as we do with women were great at talking, 362 00:18:08,560 --> 00:18:12,399 Speaker 1: but actually forging the relationships and being able to rely 363 00:18:13,000 --> 00:18:16,399 Speaker 1: on one another, especially when it comes to business. Right, 364 00:18:16,400 --> 00:18:18,320 Speaker 1: because we're in this unique situation that for a lot 365 00:18:18,359 --> 00:18:23,000 Speaker 1: of women, we are simultaneously raising families or trying to 366 00:18:23,280 --> 00:18:26,520 Speaker 1: you know, start businesses and working through some of the 367 00:18:26,560 --> 00:18:29,280 Speaker 1: inevitable problems and issues that come up in that and 368 00:18:29,400 --> 00:18:33,800 Speaker 1: not something that we're so good at. Beyond the sharing 369 00:18:33,880 --> 00:18:35,240 Speaker 1: part of it, It's like, okay, well, how are we 370 00:18:35,320 --> 00:18:39,080 Speaker 1: solving this together? It's you know, it's past the conversation. 371 00:18:39,119 --> 00:18:41,359 Speaker 1: What's the action it? Um, what's the action item? Like? 372 00:18:41,400 --> 00:18:43,440 Speaker 1: Are you going to introduce me to the person that 373 00:18:43,840 --> 00:18:46,919 Speaker 1: you know is your banker? Like? Are you you know, 374 00:18:46,960 --> 00:18:50,200 Speaker 1: will you give me those you know contacts for financing? 375 00:18:50,560 --> 00:18:53,760 Speaker 1: You know? Are you willing to actually get into the 376 00:18:53,800 --> 00:18:57,280 Speaker 1: arena and be someone that's you know, actually part of 377 00:18:57,720 --> 00:19:00,639 Speaker 1: furthering things for women? And I think something that we're 378 00:19:00,680 --> 00:19:03,159 Speaker 1: still struggling with a little bit. My friend love You 379 00:19:03,280 --> 00:19:11,560 Speaker 1: talks about this idea and she's she's she's an author 380 00:19:11,600 --> 00:19:14,840 Speaker 1: and a speaker and she's just a badass and and 381 00:19:14,920 --> 00:19:19,800 Speaker 1: she talks, she talks to women about what it really 382 00:19:19,840 --> 00:19:21,879 Speaker 1: means to show up for each other. And she gives 383 00:19:21,920 --> 00:19:28,600 Speaker 1: these incredible talks on race and on community. And she 384 00:19:28,680 --> 00:19:31,480 Speaker 1: said something last year that rocked me and I've never 385 00:19:31,560 --> 00:19:34,280 Speaker 1: forgotten it. And I think, whether we're talking about how 386 00:19:34,320 --> 00:19:36,680 Speaker 1: we show up for each other across racial lines, across 387 00:19:36,720 --> 00:19:40,800 Speaker 1: gender lines, across business arenas, whatever it is. She said, 388 00:19:40,840 --> 00:19:42,879 Speaker 1: I have enough allies. I'm sick of allies. What I 389 00:19:42,880 --> 00:19:45,959 Speaker 1: want is accomplices, right, She's like, I want to know 390 00:19:46,000 --> 00:19:48,880 Speaker 1: that if I'm getting arrested, you're getting arrested. I want 391 00:19:48,880 --> 00:19:50,440 Speaker 1: to And it makes me think of that, like when 392 00:19:50,480 --> 00:19:53,080 Speaker 1: you say, will you introduce me to the person who 393 00:19:53,119 --> 00:19:56,160 Speaker 1: financed your company so they might finance mine? Like, that's 394 00:19:56,160 --> 00:20:00,800 Speaker 1: an accomplice one, and that's all I want in my life. 395 00:20:00,880 --> 00:20:02,840 Speaker 1: That's it. Yeah, It's like we can have a lot 396 00:20:02,920 --> 00:20:06,760 Speaker 1: of dinners around, you know, female empowerment, But at the 397 00:20:06,840 --> 00:20:09,040 Speaker 1: end of the day, are you following up? Are we 398 00:20:09,200 --> 00:20:12,560 Speaker 1: actually going to have a real conversation after and are 399 00:20:12,560 --> 00:20:17,040 Speaker 1: you willing to help? Yes? You even are or you're not? Yes? 400 00:20:17,320 --> 00:20:19,960 Speaker 1: And I'm like, cool, coold talking is cute, but where 401 00:20:20,000 --> 00:20:22,960 Speaker 1: we're going, let's get some action? Yeah? Sure, I'm like, 402 00:20:23,000 --> 00:20:25,560 Speaker 1: are we putting on the scheme masks and going to 403 00:20:26,000 --> 00:20:27,959 Speaker 1: you know, burn it down and build it again? What 404 00:20:27,960 --> 00:20:31,119 Speaker 1: are we doing? I mean that obviously metaphorically, I'm not 405 00:20:31,200 --> 00:20:33,560 Speaker 1: encouraging anyone to commit a crime. Just to be clear, 406 00:20:33,600 --> 00:20:37,760 Speaker 1: you can't see my face. Um So I'm curious again 407 00:20:38,400 --> 00:20:40,520 Speaker 1: in the interim, because you talk about the lessons that 408 00:20:40,560 --> 00:20:43,719 Speaker 1: you learn, what happens, you're you know, you're working all 409 00:20:43,720 --> 00:20:45,719 Speaker 1: of these jobs, you're at the London School of Fashion, 410 00:20:45,760 --> 00:20:49,320 Speaker 1: you're trying to figure out how you're going to get here. 411 00:20:49,800 --> 00:20:52,399 Speaker 1: And I imagine that if you could go back and 412 00:20:52,440 --> 00:20:55,479 Speaker 1: look at yourself in school and say, just wait, like 413 00:20:55,640 --> 00:20:58,240 Speaker 1: how much that would rock your world? But what what 414 00:20:58,320 --> 00:21:02,280 Speaker 1: happens next when you graduate from fashion school? What do you? 415 00:21:02,320 --> 00:21:04,600 Speaker 1: What does a person do? Well? Ain't that just the thing? 416 00:21:04,640 --> 00:21:08,520 Speaker 1: First of all, I didn't graduate, So that's I didn't graduate, 417 00:21:08,680 --> 00:21:11,560 Speaker 1: so I skipped that part. No, you know what, for me, 418 00:21:11,600 --> 00:21:13,919 Speaker 1: it got really tough because I couldn't make ends me 419 00:21:14,080 --> 00:21:16,680 Speaker 1: and I was like, I did an internship where I 420 00:21:16,800 --> 00:21:19,560 Speaker 1: learned so much in this short space of time that 421 00:21:19,600 --> 00:21:22,200 Speaker 1: I kind of looked at what I was doing so funny. 422 00:21:22,200 --> 00:21:24,520 Speaker 1: It was a Gucci. It was a Gucci and it 423 00:21:24,560 --> 00:21:27,080 Speaker 1: was that magical season where I will never forget it. 424 00:21:27,080 --> 00:21:31,560 Speaker 1: It was like, you know, Gwynneth and Madonna and Chelsea 425 00:21:31,640 --> 00:21:34,240 Speaker 1: Clinton sat on the front roof. So that's when I 426 00:21:34,320 --> 00:21:36,040 Speaker 1: was an intern. Someone has to do the math and 427 00:21:36,119 --> 00:21:39,280 Speaker 1: figure it out, but I was. I had learned so 428 00:21:39,400 --> 00:21:44,280 Speaker 1: much in that moment um that I decided that I 429 00:21:44,359 --> 00:21:46,439 Speaker 1: was like, look, I just can't do this anymore. I was. 430 00:21:46,600 --> 00:21:49,760 Speaker 1: I had this train journey that was kind of killing me, 431 00:21:49,920 --> 00:21:52,000 Speaker 1: and I need I couldn't balance the money and the 432 00:21:52,119 --> 00:21:54,439 Speaker 1: education and the job. And I was like, okay, Emma, 433 00:21:54,480 --> 00:21:56,840 Speaker 1: what are you going to do? So I decided to 434 00:21:56,960 --> 00:22:01,440 Speaker 1: drop out of college um and start working. And that's 435 00:22:01,480 --> 00:22:03,600 Speaker 1: just was, you know, for me, that was my choice. 436 00:22:03,640 --> 00:22:05,960 Speaker 1: But again I was really focused because I thought, you 437 00:22:05,960 --> 00:22:08,480 Speaker 1: know what, I'm learning so much in these internships, I'm 438 00:22:08,480 --> 00:22:10,280 Speaker 1: going to take that route and that's going to carry 439 00:22:10,320 --> 00:22:13,080 Speaker 1: me into a job. And thankfully it did. You know, 440 00:22:13,320 --> 00:22:15,720 Speaker 1: if you work for free for long enough, someone's going 441 00:22:15,840 --> 00:22:17,920 Speaker 1: to pick you up off the floor and say you've 442 00:22:17,920 --> 00:22:20,160 Speaker 1: done a good job. You can take a small salary here. 443 00:22:20,359 --> 00:22:22,399 Speaker 1: And that's what I did. So I really focused my 444 00:22:22,520 --> 00:22:25,720 Speaker 1: energies on one particular company where I felt like there 445 00:22:25,840 --> 00:22:28,600 Speaker 1: was room for someone like me. And when I say that, 446 00:22:28,640 --> 00:22:32,040 Speaker 1: I was very focused on that. I got into this 447 00:22:32,760 --> 00:22:37,080 Speaker 1: event production company and I thought, there's no one who 448 00:22:37,240 --> 00:22:39,600 Speaker 1: really loves fashion as much as I do here, and 449 00:22:39,640 --> 00:22:41,840 Speaker 1: he's willing to do the dirty work. And so for 450 00:22:41,880 --> 00:22:45,359 Speaker 1: a long time, it was literally packing production boxes, making 451 00:22:45,359 --> 00:22:47,560 Speaker 1: sure there was the right amount of gather tape because 452 00:22:47,560 --> 00:22:50,040 Speaker 1: you need a gather tape on everything. You know, I 453 00:22:50,119 --> 00:22:52,239 Speaker 1: was like literally taping the floor. Nobody can put up 454 00:22:52,240 --> 00:22:54,800 Speaker 1: a you know, hair and makeup table and a bench 455 00:22:54,840 --> 00:22:57,280 Speaker 1: at you know, catwalk show quicker than I can, so, 456 00:22:57,320 --> 00:22:59,840 Speaker 1: but that was literally my job. You know, it sounds 457 00:23:00,000 --> 00:23:02,480 Speaker 1: really wonderful you're a fashion show production company. It was 458 00:23:02,560 --> 00:23:05,480 Speaker 1: not wonderful. You're basically like ordering the wood to make 459 00:23:05,520 --> 00:23:11,960 Speaker 1: the cat walk. But again I saw some kind of 460 00:23:12,000 --> 00:23:14,320 Speaker 1: you know, I just knew that that was going to 461 00:23:14,359 --> 00:23:17,560 Speaker 1: work out for me because at the end of the day, 462 00:23:17,600 --> 00:23:21,960 Speaker 1: hard work always had and so I just kept thinking 463 00:23:22,000 --> 00:23:24,560 Speaker 1: about what is the future hold for me? If I 464 00:23:24,640 --> 00:23:26,680 Speaker 1: do this job well enough? Am I going to make 465 00:23:26,720 --> 00:23:28,960 Speaker 1: the right relationships? Do I find myself in the right 466 00:23:29,000 --> 00:23:32,240 Speaker 1: context frequently enough that I can see some kind of 467 00:23:32,600 --> 00:23:34,919 Speaker 1: end to this part of it? And I could, you know, 468 00:23:35,000 --> 00:23:37,320 Speaker 1: for me, I was constantly surrounded by the people that 469 00:23:37,440 --> 00:23:41,399 Speaker 1: I felt fed by, like the creatives, the designers, the stylists, 470 00:23:41,400 --> 00:23:44,200 Speaker 1: And though they weren't my contemporaries, I was close enough 471 00:23:44,240 --> 00:23:45,919 Speaker 1: to them that I could see it. And I was 472 00:23:46,040 --> 00:23:48,520 Speaker 1: learning a lot. And I've always chosen in any job 473 00:23:48,880 --> 00:23:52,600 Speaker 1: that I've had, like, am I learning enough here that 474 00:23:52,880 --> 00:23:56,160 Speaker 1: even if you're doing not so great work, um, you're 475 00:23:56,200 --> 00:23:58,119 Speaker 1: taking something from it. And so for me that was 476 00:23:58,359 --> 00:24:02,920 Speaker 1: a fair compromise to make at the time. And so 477 00:24:03,200 --> 00:24:05,560 Speaker 1: you know, I was very lucky. I think like my 478 00:24:05,680 --> 00:24:08,240 Speaker 1: kind of breaking life came, you know, when I was 479 00:24:08,240 --> 00:24:11,560 Speaker 1: almost rescued out of that production company. I think for 480 00:24:11,640 --> 00:24:14,240 Speaker 1: my younger self, I I the lesson for me was 481 00:24:14,280 --> 00:24:16,800 Speaker 1: that I stayed in places for too long. I could 482 00:24:16,800 --> 00:24:20,280 Speaker 1: have probably chipped out a little bit earlier something about that, right, 483 00:24:20,400 --> 00:24:22,879 Speaker 1: you can, but you feel so comfortable and then you 484 00:24:22,920 --> 00:24:25,240 Speaker 1: start to believe that your value is tied to that 485 00:24:25,440 --> 00:24:28,600 Speaker 1: particular place or circumstance. And so for me that was 486 00:24:28,600 --> 00:24:30,439 Speaker 1: this huge learning. I was like, I can't do this anywhere. 487 00:24:30,480 --> 00:24:32,800 Speaker 1: In fact, I could do it for myself. Um. And 488 00:24:32,880 --> 00:24:36,080 Speaker 1: so I took another job where my remit was a 489 00:24:36,440 --> 00:24:39,840 Speaker 1: bit bigger. I uh, and I remember it scaring me. 490 00:24:39,920 --> 00:24:42,920 Speaker 1: I remember my own job description scaring me because I thought, 491 00:24:43,240 --> 00:24:44,959 Speaker 1: I don't think I can do this, Like I'm very 492 00:24:44,960 --> 00:24:47,000 Speaker 1: good at getting in a situation and winging it. And 493 00:24:47,000 --> 00:24:49,440 Speaker 1: then the reality fell on me and I was like, oh, 494 00:24:49,640 --> 00:24:52,280 Speaker 1: can I meet these targets? Am I going to be 495 00:24:52,320 --> 00:24:55,359 Speaker 1: able to you know close this business outside of my 496 00:24:55,440 --> 00:24:57,520 Speaker 1: comfort zone. Am I going to be able to do 497 00:24:57,600 --> 00:24:59,440 Speaker 1: this in another place that at another desk with a 498 00:24:59,440 --> 00:25:02,399 Speaker 1: different bunch people, and you just inevitably just get on 499 00:25:02,480 --> 00:25:05,120 Speaker 1: with it, right. I got into a new company which 500 00:25:05,160 --> 00:25:09,280 Speaker 1: is where I met my husband and I guess my 501 00:25:09,320 --> 00:25:12,600 Speaker 1: first real business partners in YenS and Eric, and they 502 00:25:12,680 --> 00:25:14,560 Speaker 1: really gave me a lot of rope. They were like, 503 00:25:14,720 --> 00:25:17,040 Speaker 1: you go for it. You know what was this company? 504 00:25:17,080 --> 00:25:20,600 Speaker 1: What happened? It was called the Saturday Group, and you know, 505 00:25:20,760 --> 00:25:24,280 Speaker 1: they had a wildly successful group of agencies in and 506 00:25:24,320 --> 00:25:29,399 Speaker 1: around fashion advertising and PR and wholesale selling and lots 507 00:25:29,440 --> 00:25:31,399 Speaker 1: of things. And you know, they were very successful and 508 00:25:31,480 --> 00:25:34,359 Speaker 1: ended up selling that company to Omnicom. And through a 509 00:25:34,440 --> 00:25:37,720 Speaker 1: number of transitions, I started in one place in that 510 00:25:37,760 --> 00:25:39,840 Speaker 1: company and then worked my way up to the time 511 00:25:39,840 --> 00:25:42,240 Speaker 1: where they actually said, you know what you really ought 512 00:25:42,280 --> 00:25:44,200 Speaker 1: to We're going to set you up on your own 513 00:25:44,640 --> 00:25:46,639 Speaker 1: um and I started a company called I t B. 514 00:25:47,359 --> 00:25:49,520 Speaker 1: Which you know, that was like my first proper thing. 515 00:25:49,560 --> 00:25:52,359 Speaker 1: I think I was twenty four, and those guys gave me, 516 00:25:52,520 --> 00:25:55,480 Speaker 1: you know, really the infrastructure to be able to do 517 00:25:55,560 --> 00:25:57,840 Speaker 1: what I did very well, which was going out on 518 00:25:57,920 --> 00:26:01,520 Speaker 1: broker partnerships with talent and with brands. But they gave me, 519 00:26:01,640 --> 00:26:03,320 Speaker 1: you know, they gave me everything, and more than anything, 520 00:26:03,359 --> 00:26:05,560 Speaker 1: they gave me a chance. They were very young themselves, 521 00:26:05,800 --> 00:26:08,560 Speaker 1: but to them, a twenty four year old managing director 522 00:26:08,720 --> 00:26:11,720 Speaker 1: wasn't as scary to them as it was to me. 523 00:26:12,600 --> 00:26:14,600 Speaker 1: You know. They were like, no, you're amazing. Of course 524 00:26:14,640 --> 00:26:16,199 Speaker 1: you're going to be able to do this. And I 525 00:26:16,280 --> 00:26:17,959 Speaker 1: was like, well, if they think I'm good enough, then 526 00:26:18,000 --> 00:26:20,800 Speaker 1: I must be. And so that was really the beginning 527 00:26:21,040 --> 00:26:25,760 Speaker 1: of me being in charge of the company and in 528 00:26:25,840 --> 00:26:29,120 Speaker 1: charge of my own time and beginning to understand how 529 00:26:29,160 --> 00:26:31,560 Speaker 1: to build something. And I was very lucky in both 530 00:26:31,760 --> 00:26:34,879 Speaker 1: ends and Eric that I had almost a blueprint, right. 531 00:26:34,880 --> 00:26:38,119 Speaker 1: They were going around and they were building agencies and 532 00:26:38,160 --> 00:26:41,199 Speaker 1: acquiring agencies and then putting them together in a whole company. 533 00:26:41,200 --> 00:26:43,800 Speaker 1: And I was like, I'm going to watch and learn 534 00:26:44,040 --> 00:26:46,520 Speaker 1: and and model this out for myself. What do you 535 00:26:46,560 --> 00:26:49,119 Speaker 1: think looking back were some of the best lessons that 536 00:26:49,160 --> 00:26:53,120 Speaker 1: you learned working so closely under those guys and then 537 00:26:53,160 --> 00:26:55,840 Speaker 1: eventually getting ready to launch your own company, Like what 538 00:26:56,119 --> 00:26:58,440 Speaker 1: stand out? What? What lessons stand out to you now? 539 00:26:58,560 --> 00:27:01,520 Speaker 1: It's really interesting there are so there are so many lessons, 540 00:27:01,560 --> 00:27:03,920 Speaker 1: and I think that even to this day, you know, 541 00:27:04,000 --> 00:27:06,320 Speaker 1: I'm really lucky that I've had great business partners. And 542 00:27:06,359 --> 00:27:08,280 Speaker 1: I do remember in the early days the end saying 543 00:27:08,320 --> 00:27:11,360 Speaker 1: to me, you know, money is really easy to come by, 544 00:27:11,480 --> 00:27:14,080 Speaker 1: and great partners aren't. And I think that's something that's 545 00:27:14,080 --> 00:27:16,360 Speaker 1: true of today, especially when you have a beautiful, gleaming 546 00:27:16,400 --> 00:27:19,359 Speaker 1: startup like Good American, Right, the money is easy, Like 547 00:27:19,440 --> 00:27:22,080 Speaker 1: people are you know, chomping at the bit to come 548 00:27:22,080 --> 00:27:24,320 Speaker 1: and to invest in our company because it's very successful 549 00:27:24,320 --> 00:27:28,640 Speaker 1: and the numbers look glorious. But you know, good partners, 550 00:27:28,720 --> 00:27:31,840 Speaker 1: strategic partners, people that are going to be with you 551 00:27:32,000 --> 00:27:34,600 Speaker 1: in the thick and in the thin and and as 552 00:27:34,680 --> 00:27:39,480 Speaker 1: you grow and scale a company, which inevitably it's always difficult. Um, 553 00:27:39,520 --> 00:27:41,520 Speaker 1: those partners are much harder to find. And so I 554 00:27:41,560 --> 00:27:44,120 Speaker 1: think I learned that money was cheap really early on. 555 00:27:44,160 --> 00:27:46,600 Speaker 1: I knew that. So I was never, you know, fishing 556 00:27:46,600 --> 00:27:48,439 Speaker 1: around for the people with the biggest check books. I 557 00:27:48,520 --> 00:27:52,520 Speaker 1: was fishing around for the best strategic partners. And I 558 00:27:52,640 --> 00:27:55,440 Speaker 1: kind of gave myself and actually it was great, even 559 00:27:55,640 --> 00:28:00,120 Speaker 1: Good American when we did our first and only round today, Um, 560 00:28:00,119 --> 00:28:02,119 Speaker 1: it was much more about, you know, who are the 561 00:28:02,160 --> 00:28:04,840 Speaker 1: right strategic business partners. And then the second question is 562 00:28:05,160 --> 00:28:07,960 Speaker 1: am I willing to have dinner with you? Right? Because 563 00:28:07,960 --> 00:28:09,840 Speaker 1: it's like I don't want I don't want investors that 564 00:28:09,920 --> 00:28:12,320 Speaker 1: I'm you know, not not happy in a room with 565 00:28:12,520 --> 00:28:15,400 Speaker 1: then that don't share my vision and don't offer any 566 00:28:15,440 --> 00:28:18,600 Speaker 1: strategic alignment. And so, you know, knowing that and having 567 00:28:18,640 --> 00:28:21,439 Speaker 1: that in my head from a very early age was important. 568 00:28:21,800 --> 00:28:23,639 Speaker 1: And then the other thing was really around people. And 569 00:28:23,680 --> 00:28:25,439 Speaker 1: I think that's one of the biggest single things to 570 00:28:25,480 --> 00:28:29,200 Speaker 1: me because nobody does it alone. Investing in your people, 571 00:28:29,800 --> 00:28:32,720 Speaker 1: understanding that your workforce. You know, my my pa says 572 00:28:32,720 --> 00:28:35,000 Speaker 1: it best. He says, the bottom holds up the top, 573 00:28:35,359 --> 00:28:37,440 Speaker 1: and it's really really true. So you have to surround 574 00:28:37,440 --> 00:28:40,920 Speaker 1: yourself with really great people. And I'm like, I don't 575 00:28:40,920 --> 00:28:42,760 Speaker 1: know what the opposite to a micro manager is, but 576 00:28:42,800 --> 00:28:45,480 Speaker 1: I'm the opposite of a micro manager. The idea is 577 00:28:45,520 --> 00:28:48,840 Speaker 1: to employ the best people and then get out of 578 00:28:48,880 --> 00:28:53,520 Speaker 1: their way. And that has been my ethos in business entirely, 579 00:28:53,600 --> 00:28:56,560 Speaker 1: and that at some points has meant me paying people 580 00:28:56,800 --> 00:28:59,040 Speaker 1: that come to work for me more than I'm paying myself. 581 00:28:59,400 --> 00:29:01,200 Speaker 1: In some bis suits, and so that's that. You know, 582 00:29:01,240 --> 00:29:02,920 Speaker 1: if you have a big ego, that can be a 583 00:29:03,000 --> 00:29:06,520 Speaker 1: kind of hard thing to swallow early on. But for me, 584 00:29:06,560 --> 00:29:08,840 Speaker 1: it was about the company, what my building, and what 585 00:29:08,880 --> 00:29:11,800 Speaker 1: am I trying to create here? And sometimes you need 586 00:29:11,840 --> 00:29:14,120 Speaker 1: different expertise other than your own, and you have to 587 00:29:14,120 --> 00:29:16,479 Speaker 1: pay for those handsomely. So you've got to get out 588 00:29:16,520 --> 00:29:18,880 Speaker 1: your own way. You know, you have to park your 589 00:29:18,920 --> 00:29:22,640 Speaker 1: ego to the side. I really love that. I love 590 00:29:22,720 --> 00:29:32,160 Speaker 1: that stress, sleep, recovery. Whether we're in the gym or 591 00:29:32,160 --> 00:29:35,120 Speaker 1: at work, these things shape how we perform. I know 592 00:29:35,200 --> 00:29:38,400 Speaker 1: that personally, I'm constantly trying to reduce my stress levels. 593 00:29:38,440 --> 00:29:43,160 Speaker 1: Hello anyone, and really, considering the year we've all had, 594 00:29:43,520 --> 00:29:46,360 Speaker 1: I'm guessing most of you are relating. That's why I'm 595 00:29:46,400 --> 00:29:49,160 Speaker 1: excited to share something I've recently added to my daily routine. 596 00:29:49,280 --> 00:29:51,840 Speaker 1: It's made a world of difference in my stress levels. 597 00:29:52,280 --> 00:29:55,240 Speaker 1: It's called New Calm. New Calm is the world's only 598 00:29:55,320 --> 00:29:58,320 Speaker 1: stress management system of its kind. It's clinically proven and 599 00:29:58,440 --> 00:30:02,320 Speaker 1: over a million sessions to improve your sleep, reduce your stress, 600 00:30:02,400 --> 00:30:05,600 Speaker 1: and boost your recovery with no drugs or side effects. 601 00:30:06,200 --> 00:30:09,760 Speaker 1: The New Calm system uses cutting edge neuroscience and consists 602 00:30:09,760 --> 00:30:13,560 Speaker 1: of three non invasive and non pharmaceutical items, all of 603 00:30:13,560 --> 00:30:16,840 Speaker 1: which are included in your monthly subscription, and they cost less, 604 00:30:16,880 --> 00:30:20,040 Speaker 1: you guys, than a daily cup of coffee. The whole 605 00:30:20,040 --> 00:30:22,080 Speaker 1: process is not only easy to use, but it's easy 606 00:30:22,120 --> 00:30:24,800 Speaker 1: to work into your daily routine. Trust me, routine is 607 00:30:24,840 --> 00:30:26,800 Speaker 1: my nightmare. So if I can do it, anybody can. 608 00:30:27,480 --> 00:30:30,120 Speaker 1: I use New Calm every afternoon when I start feeling 609 00:30:30,120 --> 00:30:32,680 Speaker 1: that intense pressure of the day wearing on me. And 610 00:30:32,720 --> 00:30:35,400 Speaker 1: within minutes, I am telling you I am more relaxed 611 00:30:35,440 --> 00:30:38,560 Speaker 1: and calm. And after my New Calm sessions over, I 612 00:30:38,600 --> 00:30:41,240 Speaker 1: feel totally recharged. I'm focused, I'm ready to tackle the 613 00:30:41,240 --> 00:30:43,360 Speaker 1: rest of my day, and I have an amazing night. 614 00:30:43,600 --> 00:30:45,760 Speaker 1: And I'm really into how simple it is to use. 615 00:30:46,280 --> 00:30:50,400 Speaker 1: You apply a New Calm bio signal processing disk to 616 00:30:50,480 --> 00:30:52,440 Speaker 1: your left wrist. I know it sounds so high tech. 617 00:30:52,520 --> 00:30:55,240 Speaker 1: It's like a little sticker. You open the New Calm 618 00:30:55,280 --> 00:30:58,040 Speaker 1: map and you connect your headphones, you put on your 619 00:30:58,040 --> 00:31:00,200 Speaker 1: new Calm I mask. Yes, they send you one of 620 00:31:00,200 --> 00:31:03,000 Speaker 1: those two, and you sit back and you listen to 621 00:31:03,040 --> 00:31:09,040 Speaker 1: their proprietary neuroacoustic software. It delivers specific frequencies that slow 622 00:31:09,120 --> 00:31:12,239 Speaker 1: your brain wave functions, two levels that are required for 623 00:31:12,320 --> 00:31:17,080 Speaker 1: optimal relaxation and recovery. No drugs, no waiting for results, 624 00:31:17,440 --> 00:31:20,719 Speaker 1: no need to go into an office. It's all natural. 625 00:31:20,760 --> 00:31:22,320 Speaker 1: It works in minutes and you can do it at all. 626 00:31:22,960 --> 00:31:25,440 Speaker 1: So take control of your stress levels and improve your 627 00:31:25,440 --> 00:31:28,240 Speaker 1: sleep and recharge your mind. You can do what I 628 00:31:28,280 --> 00:31:30,880 Speaker 1: did and own the day. With New Calm. I have 629 00:31:30,920 --> 00:31:33,520 Speaker 1: a special link that's set up specifically for my listeners. 630 00:31:33,880 --> 00:31:39,160 Speaker 1: If you go to w i P New Calm dot com, 631 00:31:39,200 --> 00:31:42,080 Speaker 1: you will get fifty percent off your thirty days subscription 632 00:31:42,120 --> 00:31:45,200 Speaker 1: of New Calm and there's a money back guarantee. So, honestly, 633 00:31:45,200 --> 00:31:47,240 Speaker 1: what are you waiting for. I'm gonna spaill that out 634 00:31:47,280 --> 00:31:51,120 Speaker 1: for you. It's w i P New Calm dot com. 635 00:31:51,160 --> 00:31:56,080 Speaker 1: That's w i P N you see a l M 636 00:31:56,160 --> 00:32:06,040 Speaker 1: dot com enjoy You said something it struck me in 637 00:32:06,080 --> 00:32:08,760 Speaker 1: such a way. But then you said something else and 638 00:32:08,800 --> 00:32:11,400 Speaker 1: my brain just followed you there, and I'm like something 639 00:32:11,440 --> 00:32:14,040 Speaker 1: about hiring good people and getting out their way. It 640 00:32:14,160 --> 00:32:17,960 Speaker 1: was the point before, oh, when you were talking about 641 00:32:18,000 --> 00:32:21,680 Speaker 1: who you take money from. It stands out to me 642 00:32:21,720 --> 00:32:24,840 Speaker 1: when when you're referencing who you're willing to allow to 643 00:32:24,840 --> 00:32:26,400 Speaker 1: invest because you say, what, I want to have dinner 644 00:32:26,400 --> 00:32:29,560 Speaker 1: with you. My version of learning that lesson being in 645 00:32:29,600 --> 00:32:34,080 Speaker 1: workplaces with toxic people. Everyone always says, well, life's too short, 646 00:32:34,640 --> 00:32:36,920 Speaker 1: And what I learned his life is way too fucking 647 00:32:36,960 --> 00:32:39,520 Speaker 1: long to be surrounded by a bunch of people you 648 00:32:39,600 --> 00:32:42,080 Speaker 1: can't stand, who make you want to gouge your own 649 00:32:42,120 --> 00:32:44,520 Speaker 1: eyes out or like hope you're out your ear drums. 650 00:32:44,720 --> 00:32:48,680 Speaker 1: Yeah right, you're with these people forever the time, more 651 00:32:48,720 --> 00:32:51,440 Speaker 1: than you're with your spouse, your friends, anyone. So you 652 00:32:51,480 --> 00:32:55,240 Speaker 1: better like those people. And you know that's another thing 653 00:32:55,360 --> 00:32:57,800 Speaker 1: that as a woman, you all kind of tell you know, 654 00:32:57,840 --> 00:32:59,760 Speaker 1: you don't have to get on with everybody. It's like reading, well, 655 00:32:59,840 --> 00:33:02,120 Speaker 1: I actually do. In fact, I need to get on 656 00:33:02,160 --> 00:33:04,360 Speaker 1: with the vast majority of people. And we don't all 657 00:33:04,400 --> 00:33:07,920 Speaker 1: need to be the same type of person. That's something different. 658 00:33:08,120 --> 00:33:09,920 Speaker 1: But you know, I'm on a company or in a 659 00:33:09,960 --> 00:33:12,680 Speaker 1: company that's on a mission, and good American really is 660 00:33:12,680 --> 00:33:15,080 Speaker 1: on a mission. And so you either get it and 661 00:33:15,120 --> 00:33:18,480 Speaker 1: you believe in that. And because what we're doing isn't easy, 662 00:33:18,640 --> 00:33:20,880 Speaker 1: you need people that are of the right mindset, that 663 00:33:20,920 --> 00:33:23,720 Speaker 1: are willing to go the extra maya and not go, well, 664 00:33:23,760 --> 00:33:25,520 Speaker 1: that's not the way things are done, and so we'll 665 00:33:25,560 --> 00:33:27,760 Speaker 1: just skip over that. No, I need the people that 666 00:33:27,880 --> 00:33:30,320 Speaker 1: have the same idea as me, that care as much 667 00:33:30,360 --> 00:33:33,040 Speaker 1: as me and are willing to fight those issues and 668 00:33:33,080 --> 00:33:35,320 Speaker 1: they want to change the way things are things are 669 00:33:35,480 --> 00:33:37,960 Speaker 1: are done, Like, well, it's not the status quo. It's like, 670 00:33:38,000 --> 00:33:39,800 Speaker 1: it isn't the whole point that we want to change 671 00:33:39,840 --> 00:33:42,400 Speaker 1: the status quo, that we want to that we want 672 00:33:42,400 --> 00:33:47,680 Speaker 1: to elevate what people consider to be baseline normal or possible. 673 00:33:48,440 --> 00:33:51,320 Speaker 1: That is the entire That's the entire point. And I 674 00:33:51,360 --> 00:33:54,840 Speaker 1: think that you know, for me, it is your people 675 00:33:54,840 --> 00:33:57,920 Speaker 1: are your single best asset in any company, and so, 676 00:33:58,120 --> 00:34:00,160 Speaker 1: like I said, just having them aligned with you is 677 00:34:00,160 --> 00:34:02,120 Speaker 1: one thing. You know, then you've got to think about 678 00:34:02,200 --> 00:34:05,080 Speaker 1: keeping people and bringing them on a journey. And also, 679 00:34:05,280 --> 00:34:08,760 Speaker 1: you know, we're all at this point in time obsessed 680 00:34:08,800 --> 00:34:11,000 Speaker 1: with ourselves and obsessed with our careers, and so you've 681 00:34:11,000 --> 00:34:13,520 Speaker 1: got to be able to make space for people and 682 00:34:13,760 --> 00:34:17,560 Speaker 1: create the you know, the right type of company that 683 00:34:17,760 --> 00:34:20,399 Speaker 1: people can grow in and really see themselves as part 684 00:34:20,480 --> 00:34:23,200 Speaker 1: of in the long term future. Yeah, a space that 685 00:34:23,280 --> 00:34:28,120 Speaker 1: offers fulfillment more than just a working level. Absolutely, so 686 00:34:28,160 --> 00:34:30,279 Speaker 1: as you were building all of this and you and 687 00:34:30,360 --> 00:34:32,720 Speaker 1: you built and launched your company. You know, you mentioned 688 00:34:32,719 --> 00:34:37,759 Speaker 1: that you began working with your now husband. Was that 689 00:34:37,800 --> 00:34:40,759 Speaker 1: a crazy thing to be parallel paving work and your 690 00:34:40,880 --> 00:34:44,120 Speaker 1: romantic relationship or did it just feel like an adventure? 691 00:34:44,960 --> 00:34:47,359 Speaker 1: It's so funny because because I've done it, and done 692 00:34:47,360 --> 00:34:51,759 Speaker 1: it terribly. Yeah, I do remember thinking very early on, 693 00:34:51,800 --> 00:34:54,400 Speaker 1: this is a really bad idea and if this doesn't 694 00:34:54,400 --> 00:34:56,560 Speaker 1: work out, it impacts so much more than just start 695 00:34:56,560 --> 00:35:01,200 Speaker 1: having a bad boyfriend, right I. So, I think it's 696 00:35:01,239 --> 00:35:03,399 Speaker 1: really important to say I married a Swedish man and 697 00:35:03,400 --> 00:35:05,960 Speaker 1: and that will mean more to other people that are 698 00:35:06,080 --> 00:35:09,600 Speaker 1: married to Swedish men or women. But you know, my 699 00:35:09,719 --> 00:35:12,600 Speaker 1: husband has a really good way of being able to 700 00:35:13,600 --> 00:35:18,640 Speaker 1: have separation. There has never been any special preference for me. 701 00:35:18,800 --> 00:35:22,480 Speaker 1: And actually, if anything, as you know, two people that 702 00:35:22,560 --> 00:35:25,160 Speaker 1: were in a relationship and in business together, I always 703 00:35:25,239 --> 00:35:29,319 Speaker 1: got the benefit of his unfiltered feedback and thoughts, and 704 00:35:29,360 --> 00:35:32,480 Speaker 1: in a way that's been super super helpful for me. 705 00:35:32,520 --> 00:35:35,200 Speaker 1: You know, I'm not embarrassed to say that Yend is 706 00:35:35,239 --> 00:35:38,360 Speaker 1: a huge mentor of mine and we have a way 707 00:35:38,719 --> 00:35:43,680 Speaker 1: of working together. That's pretty that's pretty unique. You know, 708 00:35:43,760 --> 00:35:46,360 Speaker 1: we're able to have a business relationship together and we 709 00:35:46,400 --> 00:35:48,360 Speaker 1: talk about work all the time. People say, you know, 710 00:35:48,400 --> 00:35:49,759 Speaker 1: do you have a rule you get through the door 711 00:35:49,760 --> 00:35:52,200 Speaker 1: and you don't ever speak about business. I'm not afraid not. 712 00:35:52,320 --> 00:35:54,240 Speaker 1: We talk about it all the time. But that's because 713 00:35:54,280 --> 00:35:56,360 Speaker 1: we really love what we do, and we're in a 714 00:35:56,480 --> 00:36:00,000 Speaker 1: unique and privileged situation to be able to do things 715 00:36:00,080 --> 00:36:02,359 Speaker 1: that we really really love because you're not just talking 716 00:36:02,360 --> 00:36:05,520 Speaker 1: about work, you're actually talking about your passion a hundred 717 00:36:06,000 --> 00:36:07,880 Speaker 1: and that's the big thing. And also to have a 718 00:36:07,920 --> 00:36:11,400 Speaker 1: partner that in you know, understands my passion. So not 719 00:36:11,520 --> 00:36:14,120 Speaker 1: only is you know, okay, let's up our kids, in 720 00:36:14,120 --> 00:36:16,640 Speaker 1: our whole life and move halfway across the world, but 721 00:36:16,719 --> 00:36:19,280 Speaker 1: someone who gets it. And so when I'm talking about 722 00:36:19,560 --> 00:36:22,840 Speaker 1: the intricacies of the business, he fundamentally understands it. So 723 00:36:22,920 --> 00:36:26,359 Speaker 1: that's really important. It never was something that you know, 724 00:36:26,680 --> 00:36:30,799 Speaker 1: I felt for a second, maybe this isn't the right 725 00:36:30,840 --> 00:36:32,880 Speaker 1: thing to do, but then you know, when you love someone, 726 00:36:32,920 --> 00:36:35,279 Speaker 1: you love someone and you just get on with it 727 00:36:35,320 --> 00:36:36,959 Speaker 1: and go for it. And thankfully, you know, I'm twelve 728 00:36:37,040 --> 00:36:40,040 Speaker 1: years in and it's it's still okay. Yeah, you gotta 729 00:36:40,040 --> 00:36:42,520 Speaker 1: put your fear aside when yeah, it's when it's when 730 00:36:42,560 --> 00:36:45,560 Speaker 1: it's working and when it's right. Yeah. I love that. 731 00:36:45,800 --> 00:36:48,040 Speaker 1: How did you guys decide to uproot your life and 732 00:36:48,080 --> 00:36:50,319 Speaker 1: move here? And when was it and what was the 733 00:36:50,400 --> 00:36:53,640 Speaker 1: sort of catalyst for the decision? Um? You know, really 734 00:36:53,840 --> 00:36:56,319 Speaker 1: it was very much led by Good American. You know, 735 00:36:56,440 --> 00:36:58,960 Speaker 1: I did the world's most stupid thing, which was to 736 00:36:59,000 --> 00:37:01,120 Speaker 1: start a company on one side of the world when 737 00:37:01,160 --> 00:37:03,600 Speaker 1: you live on the other side. And it became so 738 00:37:03,680 --> 00:37:07,600 Speaker 1: apparent so quickly, I would say, in the days leading 739 00:37:07,680 --> 00:37:10,440 Speaker 1: up to the launch of Good American. You know, you 740 00:37:10,480 --> 00:37:13,000 Speaker 1: get a feeling, right, you know when you've started businesses, 741 00:37:13,040 --> 00:37:16,279 Speaker 1: you know, when you're onto something. Um, and I even 742 00:37:16,320 --> 00:37:18,560 Speaker 1: I remember Chloe saying to me, you know, like I 743 00:37:18,640 --> 00:37:21,200 Speaker 1: posted this thing and I usually get X amount of comments, 744 00:37:21,239 --> 00:37:22,879 Speaker 1: and you know, I got double and I was like, well, 745 00:37:22,920 --> 00:37:25,759 Speaker 1: that's amazing. You know, maybe people are really excited that you're, 746 00:37:25,880 --> 00:37:28,239 Speaker 1: you know, starting a business that they care about, and 747 00:37:28,480 --> 00:37:31,239 Speaker 1: you you know, they're starting to be this feeling that 748 00:37:31,280 --> 00:37:34,319 Speaker 1: we were generating an enormous amount of excitement and good 749 00:37:34,360 --> 00:37:36,880 Speaker 1: will and it wasn't just pressed. You know, it's like, 750 00:37:36,920 --> 00:37:38,719 Speaker 1: of course when you work with Chloe Kardashi and you 751 00:37:38,760 --> 00:37:41,160 Speaker 1: get lots are not suppressed. But it was beyond that. 752 00:37:41,280 --> 00:37:43,279 Speaker 1: It was the commentary that came along with all of that, 753 00:37:43,320 --> 00:37:47,120 Speaker 1: this kind of you know, joyful you know, fist pumping 754 00:37:47,200 --> 00:37:49,640 Speaker 1: the air of like, yeah, this is exactly what we've 755 00:37:49,640 --> 00:37:51,960 Speaker 1: been waiting for, and it was really joyful. And so 756 00:37:52,239 --> 00:37:54,800 Speaker 1: I definitely had the feeling before launch. And then the 757 00:37:54,880 --> 00:37:57,720 Speaker 1: launch happened, and you know it, She'll go down in history. 758 00:37:57,719 --> 00:37:59,480 Speaker 1: And I've told this story so many times before, so 759 00:37:59,560 --> 00:38:03,200 Speaker 1: I won't over over Eggitt. But you know, I underestimated 760 00:38:03,239 --> 00:38:05,520 Speaker 1: the size of the launch. It was wildly successful. At 761 00:38:05,520 --> 00:38:07,640 Speaker 1: Good American. We did a million dollars of sales on 762 00:38:07,680 --> 00:38:09,840 Speaker 1: the first day and we were out of stock, and 763 00:38:09,880 --> 00:38:12,200 Speaker 1: so then we had a completely different set of problems, 764 00:38:12,239 --> 00:38:13,880 Speaker 1: which is, how do you you know, you've got this 765 00:38:13,920 --> 00:38:17,480 Speaker 1: incredible appetite and a customer waiting to buy your product 766 00:38:17,520 --> 00:38:19,319 Speaker 1: and you have nothing to give them. And if you 767 00:38:19,320 --> 00:38:21,560 Speaker 1: know about clothing production, you know it doesn't turn around 768 00:38:21,640 --> 00:38:23,440 Speaker 1: in a couple of weeks. So you've then got eight 769 00:38:23,480 --> 00:38:26,279 Speaker 1: to twelve weeks where we were like, what's next, How 770 00:38:26,320 --> 00:38:27,680 Speaker 1: are we going to make this work? What are we 771 00:38:27,719 --> 00:38:30,960 Speaker 1: going to do? And so I really took the gamble 772 00:38:31,200 --> 00:38:33,839 Speaker 1: that this was going to work out, and even if 773 00:38:33,880 --> 00:38:36,759 Speaker 1: it didn't, it felt like a calling. And so for me, 774 00:38:36,920 --> 00:38:39,799 Speaker 1: I really felt that for the first time, I found 775 00:38:39,840 --> 00:38:42,920 Speaker 1: myself in this storm of when there's such alignment and 776 00:38:43,000 --> 00:38:46,279 Speaker 1: such you know, excitement about what you're doing. I was like, 777 00:38:46,480 --> 00:38:48,920 Speaker 1: I need to be there, you know, I need to 778 00:38:49,000 --> 00:38:52,520 Speaker 1: do this um And my husband was so supportive. At 779 00:38:52,560 --> 00:38:54,959 Speaker 1: the time, we had a three month old baby, UM 780 00:38:54,960 --> 00:38:57,239 Speaker 1: and a toddler, and he was like, you need to 781 00:38:57,360 --> 00:38:59,160 Speaker 1: move to l A. And we should just do that. 782 00:38:59,200 --> 00:39:01,200 Speaker 1: And so within the x three months we were packed 783 00:39:01,320 --> 00:39:03,680 Speaker 1: up and we were living here in a rental and 784 00:39:03,719 --> 00:39:06,640 Speaker 1: I was going to work in Culver City, which is 785 00:39:06,640 --> 00:39:08,840 Speaker 1: so different. You know, I couldn't even drive. I was like, 786 00:39:09,239 --> 00:39:10,960 Speaker 1: am I going to live in l A and not drive? 787 00:39:11,040 --> 00:39:12,719 Speaker 1: You know? Where are the taxis that you hail on 788 00:39:12,719 --> 00:39:15,920 Speaker 1: the street. It really was this year. It really was 789 00:39:15,960 --> 00:39:18,960 Speaker 1: this huge life change. And you know, you know when 790 00:39:18,960 --> 00:39:21,719 Speaker 1: you have a baby. You know for me it's not 791 00:39:21,760 --> 00:39:23,560 Speaker 1: the same for all women, but you know, three months 792 00:39:23,560 --> 00:39:25,680 Speaker 1: in you are really not of your right mind. You 793 00:39:25,719 --> 00:39:28,960 Speaker 1: are still scrambled eggs. You've got this tiny little human, 794 00:39:29,040 --> 00:39:31,840 Speaker 1: You've then got two of them and a brand new business. 795 00:39:31,840 --> 00:39:33,480 Speaker 1: So it's like I had these like three kids that 796 00:39:33,480 --> 00:39:36,640 Speaker 1: were all pulling it different parts of my heart, and 797 00:39:38,120 --> 00:39:40,160 Speaker 1: you know, I just thought being in the same time 798 00:39:40,239 --> 00:39:43,800 Speaker 1: zone would be sensible. So moving you with the decision 799 00:39:43,880 --> 00:39:47,000 Speaker 1: was made for me essentially, and you know, Chloe, being 800 00:39:47,040 --> 00:39:50,520 Speaker 1: the brilliant business partner that she is, was so supportive 801 00:39:50,800 --> 00:39:53,520 Speaker 1: and you know, really helped me, like with all the 802 00:39:53,560 --> 00:39:58,200 Speaker 1: things that you know, you need doctors and dentists and 803 00:39:58,520 --> 00:40:00,279 Speaker 1: where to go and get my hair down, you know, 804 00:40:00,360 --> 00:40:02,360 Speaker 1: and all the soft stuff. And I kind of arrived 805 00:40:02,480 --> 00:40:06,520 Speaker 1: that it's amazing list of things and recommendations, and so 806 00:40:06,600 --> 00:40:08,719 Speaker 1: I kind of settled in pretty easily and quickly and 807 00:40:08,800 --> 00:40:10,040 Speaker 1: was able to get on with it and get on 808 00:40:10,080 --> 00:40:15,200 Speaker 1: with the business. That's amazing. When we talk about leading 809 00:40:15,280 --> 00:40:17,839 Speaker 1: up to launch, knowing that this was a big deal, 810 00:40:17,880 --> 00:40:20,520 Speaker 1: you know, there was essentially like a drumbeat happening with 811 00:40:20,600 --> 00:40:24,200 Speaker 1: women saying we want this. And what strikes me is 812 00:40:24,239 --> 00:40:28,840 Speaker 1: that you built a company meant to service every kind 813 00:40:28,920 --> 00:40:33,640 Speaker 1: of body. But really, and especially since we got to 814 00:40:33,680 --> 00:40:36,040 Speaker 1: know each other, I follow you so closely now, and 815 00:40:36,320 --> 00:40:39,319 Speaker 1: your business so closely because I understand it from knowing you, 816 00:40:40,040 --> 00:40:42,120 Speaker 1: and rather than it just being a brand, I know 817 00:40:42,200 --> 00:40:48,160 Speaker 1: that it's a movement. And what I realized in watching 818 00:40:48,200 --> 00:40:50,879 Speaker 1: the brand grow after that first night we hung out 819 00:40:51,360 --> 00:40:53,719 Speaker 1: is that it's a brand for every kind of body, 820 00:40:53,800 --> 00:40:57,120 Speaker 1: but it's for every kind of woman with every kind 821 00:40:57,200 --> 00:41:00,239 Speaker 1: of life. Yes, And to your point, that means women 822 00:41:00,239 --> 00:41:02,040 Speaker 1: who are moms, women who are not moms, women who 823 00:41:02,080 --> 00:41:04,520 Speaker 1: are into career, women who are short and curvy, and 824 00:41:04,600 --> 00:41:06,400 Speaker 1: women who are tall and thin, and women who are 825 00:41:06,400 --> 00:41:07,960 Speaker 1: tall and curvyan, women who are short and thin, and 826 00:41:07,960 --> 00:41:10,320 Speaker 1: women who are in between, and women who are athletes 827 00:41:10,360 --> 00:41:15,480 Speaker 1: and women who are The list goes on, and no 828 00:41:15,520 --> 00:41:20,440 Speaker 1: one has ever really catered to all of us before. 829 00:41:21,719 --> 00:41:24,760 Speaker 1: And if I may, I don't think that was something 830 00:41:24,800 --> 00:41:27,239 Speaker 1: that a lot of the sort of haters out there 831 00:41:27,239 --> 00:41:29,279 Speaker 1: in the world, because there are plenty, might have expected 832 00:41:29,400 --> 00:41:32,759 Speaker 1: from a Kardashian. Absolutely, and and that was one of 833 00:41:32,800 --> 00:41:35,600 Speaker 1: the best things about it because it hit everybody upside 834 00:41:35,600 --> 00:41:38,680 Speaker 1: the head, right. That's not the exission from clovit. Yeah, 835 00:41:38,719 --> 00:41:42,640 Speaker 1: And I think that she is so smart because whatever 836 00:41:42,920 --> 00:41:45,959 Speaker 1: we and you know, there are so many opinions about 837 00:41:45,960 --> 00:41:49,000 Speaker 1: the Kardashian family, and God knows, I am um, you know, 838 00:41:49,080 --> 00:41:52,000 Speaker 1: subjected to people just giving me their opinions out of nowhere. 839 00:41:52,360 --> 00:41:54,520 Speaker 1: I think that what we have to think about is 840 00:41:54,600 --> 00:41:58,279 Speaker 1: how much that family have changed in culture. Right at 841 00:41:58,280 --> 00:42:01,280 Speaker 1: the end of the day, we're talking about a group 842 00:42:01,320 --> 00:42:04,480 Speaker 1: of women that live life on their own terms and 843 00:42:05,040 --> 00:42:11,600 Speaker 1: are thoughtful and kind and engaged. Yet they are who 844 00:42:11,640 --> 00:42:13,279 Speaker 1: they are and they do what they want to do. 845 00:42:13,320 --> 00:42:16,160 Speaker 1: And I think so many of us as women are 846 00:42:16,200 --> 00:42:19,560 Speaker 1: frustrated that, you know, we can't be politically active and 847 00:42:19,640 --> 00:42:22,879 Speaker 1: yet where what we want and show what we might want. 848 00:42:22,960 --> 00:42:26,719 Speaker 1: You can't show these equal sides of your personality that 849 00:42:27,040 --> 00:42:32,239 Speaker 1: somehow there is this you know, juxtaposition of you can 850 00:42:32,360 --> 00:42:36,879 Speaker 1: only be one way, which stilo can we put you in? Right? 851 00:42:36,920 --> 00:42:39,400 Speaker 1: Are you smart? Or are you sexy? And and the 852 00:42:39,480 --> 00:42:41,799 Speaker 1: are and the more is the issue? Right? If you 853 00:42:41,840 --> 00:42:44,200 Speaker 1: are AOC and you turn up wearing a pair of 854 00:42:44,239 --> 00:42:47,440 Speaker 1: hoops with a red lip, suddenly we can't take you seriously. 855 00:42:47,760 --> 00:42:51,280 Speaker 1: If you're Emirata and you decide to go and protest 856 00:42:51,320 --> 00:42:53,200 Speaker 1: outside the White House but you weren't wearing a bra 857 00:42:53,360 --> 00:42:56,160 Speaker 1: that day, that becomes the new story as opposed to 858 00:42:56,200 --> 00:42:59,600 Speaker 1: what you're actually protesting talking, right, So, I think that 859 00:43:00,040 --> 00:43:03,880 Speaker 1: the idea of our company was that women are many 860 00:43:04,080 --> 00:43:06,920 Speaker 1: different things, and what we decide to wear on the 861 00:43:06,960 --> 00:43:13,040 Speaker 1: outside shouldn't come with this pre you know, requisite of 862 00:43:13,120 --> 00:43:16,719 Speaker 1: an idea of what we are. And so I think 863 00:43:16,760 --> 00:43:18,920 Speaker 1: that what Chloe and I were trying to do right 864 00:43:18,960 --> 00:43:21,080 Speaker 1: from the beginning was to say, we've been come in 865 00:43:21,120 --> 00:43:24,799 Speaker 1: many different shapes and sizes and backgrounds and ethnicities, and 866 00:43:25,200 --> 00:43:29,799 Speaker 1: what we all want is exactly the same regardless of 867 00:43:29,840 --> 00:43:31,960 Speaker 1: all of that. Right, It's like, we all want to 868 00:43:32,000 --> 00:43:35,239 Speaker 1: be able to feel confident, and we feel that, you know, 869 00:43:35,640 --> 00:43:39,760 Speaker 1: what our choices are in fashion is being completely dictated 870 00:43:39,800 --> 00:43:43,040 Speaker 1: to us based on something like size, and that is 871 00:43:43,080 --> 00:43:45,279 Speaker 1: just crazy in this day and age when we talk 872 00:43:45,360 --> 00:43:49,560 Speaker 1: about female choice and female empowerment and equal pay and 873 00:43:49,680 --> 00:43:52,279 Speaker 1: equal rights and women's right, like all of that to 874 00:43:52,480 --> 00:43:55,000 Speaker 1: kind of boil down to the fact that like some 875 00:43:55,360 --> 00:43:58,239 Speaker 1: you know, probably white guy at a boardroom table in 876 00:43:58,280 --> 00:44:00,960 Speaker 1: New York is deciding that a size eighteen you have 877 00:44:01,040 --> 00:44:02,400 Speaker 1: to have a sleeve on address, and it has to 878 00:44:02,400 --> 00:44:05,040 Speaker 1: be biased cart and it has to come below your knee. 879 00:44:05,360 --> 00:44:09,479 Speaker 1: Is ludicrous, Like that's just insane. And so I think 880 00:44:09,640 --> 00:44:13,439 Speaker 1: right from the very very beginning, we we just made 881 00:44:13,480 --> 00:44:16,600 Speaker 1: a couple of choices, and we set out a couple 882 00:44:16,640 --> 00:44:19,680 Speaker 1: of principles for our company, and then we never backed down. 883 00:44:20,000 --> 00:44:22,680 Speaker 1: And wasn't that just the biggest thing, because what happens 884 00:44:22,719 --> 00:44:25,800 Speaker 1: is everybody starts out with this, you know, grand idea. 885 00:44:25,920 --> 00:44:27,680 Speaker 1: And I think the big difference in Chloe and I 886 00:44:28,080 --> 00:44:31,000 Speaker 1: was as everybody says size range was too big, we're 887 00:44:31,000 --> 00:44:33,359 Speaker 1: not going to take that, We'll just do this part. 888 00:44:33,520 --> 00:44:35,880 Speaker 1: We went no, thank you, because we were in this 889 00:44:35,960 --> 00:44:38,800 Speaker 1: brilliant position where we had already decided that the principles 890 00:44:38,800 --> 00:44:41,319 Speaker 1: of the company were the most important thing, and that 891 00:44:41,400 --> 00:44:43,920 Speaker 1: was it. If it doesn't fit the principle filter, it 892 00:44:43,920 --> 00:44:46,680 Speaker 1: doesn't it doesn't fit, and that's okay. And and actually 893 00:44:46,719 --> 00:44:49,640 Speaker 1: some of those decisions that were made, you know, and 894 00:44:49,640 --> 00:44:52,640 Speaker 1: we were we were so um, what is the word? 895 00:44:52,640 --> 00:44:55,600 Speaker 1: We had like such grand ideas of ourselves in the beginning, 896 00:44:55,719 --> 00:44:58,840 Speaker 1: But it was this brilliant filter that we created by accident, 897 00:44:58,920 --> 00:45:01,239 Speaker 1: which made decisions really easy to make. But oh no, 898 00:45:01,600 --> 00:45:04,279 Speaker 1: you can't have it if you don't do everything, or like, 899 00:45:04,360 --> 00:45:06,959 Speaker 1: oh no, if you don't use our imagery which shows 900 00:45:07,000 --> 00:45:10,160 Speaker 1: women exactly as we believe, which is like not one type, 901 00:45:10,320 --> 00:45:12,799 Speaker 1: then you can't have it. And so actually sorted a 902 00:45:12,840 --> 00:45:15,479 Speaker 1: lot out for us in the beginning without us having 903 00:45:15,520 --> 00:45:17,680 Speaker 1: to kind of like go back regroup, and they're like, 904 00:45:17,719 --> 00:45:19,560 Speaker 1: oh my god, but this is like two millions dollars 905 00:45:19,560 --> 00:45:21,160 Speaker 1: of business that we're saying no to. We're like, it 906 00:45:21,200 --> 00:45:26,080 Speaker 1: doesn't fit. Don't fit. So what what were the parameters 907 00:45:26,120 --> 00:45:28,600 Speaker 1: you laid out? And maybe even before that, how did 908 00:45:28,640 --> 00:45:31,640 Speaker 1: the two of you link up and decide to do 909 00:45:31,680 --> 00:45:34,360 Speaker 1: this and then and then what went on the non 910 00:45:34,360 --> 00:45:38,680 Speaker 1: negotiable list? So much so Chloe and I actually we 911 00:45:38,719 --> 00:45:41,280 Speaker 1: never knew each other before we started Good American together. 912 00:45:41,320 --> 00:45:44,640 Speaker 1: I knew Chris Jenna from my days, as you know, 913 00:45:44,960 --> 00:45:49,400 Speaker 1: working in entertainment based marketing UM, and I pitched the 914 00:45:49,440 --> 00:45:53,600 Speaker 1: idea to Chris for Chloe. So I knew that if 915 00:45:53,640 --> 00:45:55,319 Speaker 1: you wanted to get something done, you know, you go 916 00:45:55,400 --> 00:45:58,640 Speaker 1: to Christianna and you picture an idea and she says 917 00:45:58,680 --> 00:46:01,040 Speaker 1: it's either interesting or not for one of her clients, 918 00:46:01,320 --> 00:46:04,680 Speaker 1: I her daughters, and I told her about this idea 919 00:46:04,680 --> 00:46:07,239 Speaker 1: and she kind of like half listened to me, you know, 920 00:46:07,320 --> 00:46:09,759 Speaker 1: she was like, this feels good, Emma, but you'll need 921 00:46:09,800 --> 00:46:11,600 Speaker 1: to pitch it to Chloe. And so at that point, 922 00:46:11,640 --> 00:46:13,319 Speaker 1: for me, you know, it was a decision that do 923 00:46:13,320 --> 00:46:15,319 Speaker 1: you fly to l A to pitch this to Chloe 924 00:46:15,400 --> 00:46:19,320 Speaker 1: Kardashian UM. And I felt so passionate about the idea 925 00:46:19,600 --> 00:46:22,000 Speaker 1: that I just decided yes. And so I got into 926 00:46:22,040 --> 00:46:23,960 Speaker 1: a meeting with Chloe. I showed her a couple of 927 00:46:24,000 --> 00:46:26,200 Speaker 1: pages of a power point that I'd done on the plane, 928 00:46:26,320 --> 00:46:29,040 Speaker 1: literally on the way over. It wasn't called Good American 929 00:46:29,080 --> 00:46:31,040 Speaker 1: at the time. It was like a working name. It's 930 00:46:31,040 --> 00:46:33,080 Speaker 1: a terrible name. And she was like, that's a ship name, 931 00:46:33,719 --> 00:46:35,600 Speaker 1: and I got up with a better one. I just 932 00:46:35,680 --> 00:46:38,160 Speaker 1: you know, I haven't got anything trademarked yet. Um. And 933 00:46:38,320 --> 00:46:41,320 Speaker 1: so Chloe, it was just one of those amazing moments 934 00:46:41,320 --> 00:46:44,439 Speaker 1: where someone finishes your sentence and in that moment, I've 935 00:46:44,440 --> 00:46:47,759 Speaker 1: realized Chloe is the girl. She is the person that's 936 00:46:47,760 --> 00:46:50,840 Speaker 1: been on this kind of cusp with these beautiful and 937 00:46:50,880 --> 00:46:53,880 Speaker 1: glorious sisters of her, where she's always been this fringe 938 00:46:53,880 --> 00:46:56,279 Speaker 1: and this after thought for any stylists coming in the room. 939 00:46:56,600 --> 00:47:01,000 Speaker 1: Despite being beautiful and funny and so charming and so charismanic, 940 00:47:01,360 --> 00:47:04,400 Speaker 1: she's literally like, oh yeah, like we'll think about what 941 00:47:04,560 --> 00:47:07,440 Speaker 1: to put on her later. Um. And so what I 942 00:47:07,560 --> 00:47:11,400 Speaker 1: realized is there was such value in having Chloe involved 943 00:47:11,440 --> 00:47:14,120 Speaker 1: because she had lived this, she had been bottom of 944 00:47:14,120 --> 00:47:16,480 Speaker 1: the pile. She'd been in stores where they couldn't you know, 945 00:47:16,800 --> 00:47:20,000 Speaker 1: they didn't carry her size, and she really intrinsically and 946 00:47:20,000 --> 00:47:22,480 Speaker 1: this is one of Chloe's biggest strength, that she really 947 00:47:22,840 --> 00:47:27,880 Speaker 1: understands her fan base and our eventual customer base. And 948 00:47:27,920 --> 00:47:30,400 Speaker 1: so there were so many learnings that came out of 949 00:47:30,440 --> 00:47:34,600 Speaker 1: her personal experiences, but also her being able to tap 950 00:47:34,640 --> 00:47:36,800 Speaker 1: into her fan base. And you know, right now we 951 00:47:36,880 --> 00:47:38,880 Speaker 1: call it community management. At the time, it was like 952 00:47:39,600 --> 00:47:41,480 Speaker 1: they're the only people that would answer us because we 953 00:47:41,520 --> 00:47:44,120 Speaker 1: didn't have anything else. So Chloe was very thoughtful in 954 00:47:44,600 --> 00:47:48,920 Speaker 1: getting the opinions of her custer, of her fan base 955 00:47:49,160 --> 00:47:51,239 Speaker 1: that we then were able to almost build like mini 956 00:47:51,280 --> 00:47:54,240 Speaker 1: focus groups around and really trust what they were telling 957 00:47:54,320 --> 00:47:56,680 Speaker 1: us and what they were looking for. And you know, 958 00:47:56,800 --> 00:47:59,640 Speaker 1: right from the beginning, we we realized we were like, 959 00:47:59,800 --> 00:48:03,040 Speaker 1: my goodness, you know, most model agencies don't have a 960 00:48:03,160 --> 00:48:06,160 Speaker 1: board of curvy women. They were like a handful, you know, 961 00:48:06,160 --> 00:48:07,880 Speaker 1: you had actually Graham and a couple of others and 962 00:48:07,920 --> 00:48:10,319 Speaker 1: we were like, well we can't afford actually, so you know, 963 00:48:10,360 --> 00:48:12,240 Speaker 1: what are we going to do? And the open casting 964 00:48:12,320 --> 00:48:14,239 Speaker 1: was Chloe's idea. She was like, why would just like 965 00:48:14,280 --> 00:48:16,440 Speaker 1: go out on instant and like ask people to be 966 00:48:16,440 --> 00:48:19,000 Speaker 1: part of our campaign. I was like, but that's before 967 00:48:19,080 --> 00:48:21,160 Speaker 1: launch and no one will understand. She was like, oh, 968 00:48:21,200 --> 00:48:25,920 Speaker 1: they'll understand. And my god, did they understand. Because people 969 00:48:26,080 --> 00:48:30,680 Speaker 1: want to know they're seen absolutely value and and when 970 00:48:30,760 --> 00:48:34,800 Speaker 1: people have not been represented or spoken to the moment 971 00:48:34,880 --> 00:48:39,640 Speaker 1: you offer an open door where there was once a wall, 972 00:48:39,680 --> 00:48:44,120 Speaker 1: it feels so affirming. It's such a beautiful thing to 973 00:48:45,440 --> 00:48:47,400 Speaker 1: and you you know, you asked me about the principles 974 00:48:47,400 --> 00:48:50,759 Speaker 1: and that was one of like the founding principles. It 975 00:48:50,840 --> 00:48:54,560 Speaker 1: was like representation manners, and I remember writing it on 976 00:48:54,640 --> 00:48:57,040 Speaker 1: a piece of paper and at the time, you know, 977 00:48:57,080 --> 00:48:59,080 Speaker 1: it sounded really good. It's like just two words, and 978 00:48:59,120 --> 00:49:01,000 Speaker 1: it was like, this feels like a really strong principle. 979 00:49:01,200 --> 00:49:04,000 Speaker 1: But that is the guiding principle for everything that we do, 980 00:49:04,360 --> 00:49:08,799 Speaker 1: and it's so key. Representation really matters when you can 981 00:49:08,840 --> 00:49:13,160 Speaker 1: see a version of yourself in a campaign in the 982 00:49:13,239 --> 00:49:18,000 Speaker 1: clothes considered. When it comes to sizing fit whatever it is, 983 00:49:18,120 --> 00:49:20,560 Speaker 1: and then to take that one step further and ensure 984 00:49:20,560 --> 00:49:24,160 Speaker 1: that within your organization, and you only have to look outside. 985 00:49:24,200 --> 00:49:28,640 Speaker 1: Here we have men and women from all different backgrounds, 986 00:49:28,800 --> 00:49:32,040 Speaker 1: all different sizes, because those opinions are what form the 987 00:49:32,040 --> 00:49:34,960 Speaker 1: basis of us being able to make really good decisions 988 00:49:34,960 --> 00:49:37,799 Speaker 1: that are taking our customers needs to the heart of 989 00:49:37,840 --> 00:49:40,040 Speaker 1: what we do. And it's not something that we say, 990 00:49:40,080 --> 00:49:42,600 Speaker 1: it's something that we do every single day here. Yes, 991 00:49:42,640 --> 00:49:45,040 Speaker 1: And isn't it interesting when you see because you know 992 00:49:45,080 --> 00:49:48,040 Speaker 1: you're speaking to some larger issues representation and gender parity 993 00:49:48,040 --> 00:49:52,600 Speaker 1: and equal pay. When you see actual parity, actual representation, 994 00:49:53,120 --> 00:49:57,759 Speaker 1: actual diverse opinions helping to form a large decision in 995 00:49:57,800 --> 00:50:00,480 Speaker 1: a company, you can do a million do and sales 996 00:50:00,480 --> 00:50:04,319 Speaker 1: on your first day and you can't otherwise. And all 997 00:50:04,320 --> 00:50:06,879 Speaker 1: these people who think parody and equal pay are these 998 00:50:06,920 --> 00:50:10,520 Speaker 1: like fluff moral things. We're supposed to be nice to people. 999 00:50:10,520 --> 00:50:14,160 Speaker 1: It's like, no, idiots, We're doing the commercial advantage. Yes, 1000 00:50:14,400 --> 00:50:17,759 Speaker 1: because both are possible. It's both, and you should be 1001 00:50:17,800 --> 00:50:20,480 Speaker 1: good to people. And look what happens when you are. 1002 00:50:20,680 --> 00:50:22,799 Speaker 1: Look how much better your company gets, Look how much 1003 00:50:22,920 --> 00:50:28,000 Speaker 1: stronger your brand grows. Because it actually works for all 1004 00:50:28,080 --> 00:50:30,400 Speaker 1: of your customer And I think some of the problems 1005 00:50:30,400 --> 00:50:32,320 Speaker 1: that we've seen, you know, and I don't want to 1006 00:50:32,360 --> 00:50:34,600 Speaker 1: call anyone out or name any names, but you know, 1007 00:50:34,719 --> 00:50:38,600 Speaker 1: last year it felt like, you know, every single week 1008 00:50:38,680 --> 00:50:42,520 Speaker 1: a brand was in the public eye in a negative 1009 00:50:42,600 --> 00:50:45,680 Speaker 1: way for making us. And these are some brands that 1010 00:50:45,760 --> 00:50:48,439 Speaker 1: you know when my clients back in my agency days, 1011 00:50:48,440 --> 00:50:51,640 Speaker 1: and it's like, they are not racist companies, right, you don't. 1012 00:50:51,760 --> 00:50:55,080 Speaker 1: You don't get like whole companies that are entirely racist. 1013 00:50:55,200 --> 00:50:58,799 Speaker 1: What you have is a problem in representation. Because if 1014 00:50:58,800 --> 00:51:02,480 Speaker 1: there was someone in that room going raising a hand 1015 00:51:02,520 --> 00:51:04,960 Speaker 1: and saying, perhaps that's not such a good decision to 1016 00:51:05,040 --> 00:51:07,560 Speaker 1: name this this or to have this represented this way, 1017 00:51:07,640 --> 00:51:09,439 Speaker 1: your problems would all be over. And what I think 1018 00:51:09,440 --> 00:51:11,759 Speaker 1: a good American is we don't do everything right. We 1019 00:51:11,840 --> 00:51:13,480 Speaker 1: just have enough people in the room that are going 1020 00:51:13,520 --> 00:51:15,320 Speaker 1: to tell us and raise their hand when we're about 1021 00:51:15,320 --> 00:51:18,239 Speaker 1: to do something wrong. And that's where it's not just 1022 00:51:18,320 --> 00:51:20,560 Speaker 1: a you know, a principle on a piece of paper. 1023 00:51:20,640 --> 00:51:23,480 Speaker 1: It is the way we do business every day. Because 1024 00:51:23,520 --> 00:51:26,839 Speaker 1: all people, whether they mean to or not, have blinders 1025 00:51:26,880 --> 00:51:29,320 Speaker 1: on some of course, and and listen and me too, 1026 00:51:29,400 --> 00:51:32,399 Speaker 1: write I am not plus size. Therefore I can't tell 1027 00:51:32,440 --> 00:51:34,520 Speaker 1: you when I slip into a pencil skirt if the 1028 00:51:34,560 --> 00:51:38,960 Speaker 1: event needs to be at you know, uh, six inches 1029 00:51:39,120 --> 00:51:41,600 Speaker 1: or nine inches, because my thighs aren't rubbing together in 1030 00:51:41,600 --> 00:51:43,640 Speaker 1: the same way they would if I was a size eighteen. 1031 00:51:43,880 --> 00:51:45,880 Speaker 1: But it is my job to make sure that I 1032 00:51:45,960 --> 00:51:49,840 Speaker 1: understand that and that I've taken the consideration and listen 1033 00:51:49,880 --> 00:51:52,600 Speaker 1: to someone who might have that problem. And it's not 1034 00:51:52,719 --> 00:51:55,400 Speaker 1: that difficult. You just have to have the inclination to 1035 00:51:55,440 --> 00:51:57,360 Speaker 1: do it. And I think that you know, you have 1036 00:51:57,440 --> 00:51:59,040 Speaker 1: to care enough to do it. You just have you 1037 00:51:59,080 --> 00:52:01,400 Speaker 1: have to care enough and have to make it a priority. 1038 00:52:01,520 --> 00:52:03,640 Speaker 1: But again, what happens is that your customer or the 1039 00:52:03,719 --> 00:52:07,640 Speaker 1: customer comes back and resoundingly votes yes, like yes, please 1040 00:52:07,680 --> 00:52:11,080 Speaker 1: and more of that, because people understand when they are seen, 1041 00:52:11,440 --> 00:52:14,840 Speaker 1: they understand when they are properly represented. And it's not 1042 00:52:14,960 --> 00:52:18,279 Speaker 1: something that you can do one season for one campaign. 1043 00:52:18,560 --> 00:52:21,359 Speaker 1: It's either in the business or it's not, frankly, and 1044 00:52:21,440 --> 00:52:25,000 Speaker 1: so I think that what happened at Good American is that, yes, 1045 00:52:25,080 --> 00:52:27,439 Speaker 1: there's a lot of it that's about the right thing 1046 00:52:27,680 --> 00:52:30,920 Speaker 1: at the right time, and as being you know very 1047 00:52:31,160 --> 00:52:34,120 Speaker 1: you know, obviously able with Chloe to get a message 1048 00:52:34,120 --> 00:52:37,000 Speaker 1: out in a way that most brands can't afford when 1049 00:52:37,000 --> 00:52:39,160 Speaker 1: they're in startup mode. But what we were doing was 1050 00:52:39,239 --> 00:52:42,640 Speaker 1: simply listening and coming back with an answer that was 1051 00:52:43,200 --> 00:52:46,759 Speaker 1: what our customers are eventual customers really needed to hear. 1052 00:52:47,520 --> 00:52:50,719 Speaker 1: And you mentioned that there were some retailers that would say, 1053 00:52:50,719 --> 00:52:52,879 Speaker 1: we don't want your whole size range because you guys 1054 00:52:52,920 --> 00:52:55,200 Speaker 1: go from a double zero to assize twenty four and 1055 00:52:55,239 --> 00:52:57,799 Speaker 1: we're expanding that now. So yeah, we're about to go 1056 00:52:57,840 --> 00:53:00,359 Speaker 1: from double zero to thirty two. And again, because listened 1057 00:53:00,400 --> 00:53:04,279 Speaker 1: to our customers and there were so many instances like 1058 00:53:04,360 --> 00:53:06,680 Speaker 1: not one or two, like you know, we came out 1059 00:53:06,800 --> 00:53:10,200 Speaker 1: with this incredible launch and we had all these beautiful 1060 00:53:10,239 --> 00:53:13,359 Speaker 1: women in the campaign and it just was this seeming like, 1061 00:53:13,640 --> 00:53:15,440 Speaker 1: you know, real kind of changing of the guard. It 1062 00:53:15,520 --> 00:53:17,440 Speaker 1: was like we are here and this is going to 1063 00:53:17,480 --> 00:53:19,600 Speaker 1: be amazing. And then everyone called us and we we 1064 00:53:19,680 --> 00:53:22,759 Speaker 1: want to be part of it. To everyone, yeah you 1065 00:53:22,800 --> 00:53:25,040 Speaker 1: can all come, and then they were like, yeah, okay, great, 1066 00:53:25,040 --> 00:53:28,239 Speaker 1: we we'd like sizes zero through eight and you know, 1067 00:53:28,280 --> 00:53:30,560 Speaker 1: and we only stopped to a size six, so this 1068 00:53:30,600 --> 00:53:32,840 Speaker 1: is that and we were like, oh no, like you 1069 00:53:33,040 --> 00:53:34,680 Speaker 1: you don't get it, like you have to do it, 1070 00:53:34,680 --> 00:53:37,120 Speaker 1: and they would say things like, but we just don't 1071 00:53:37,200 --> 00:53:41,000 Speaker 1: have the customer or you know this we never we've 1072 00:53:41,040 --> 00:53:43,240 Speaker 1: never had we don't have the data or the history 1073 00:53:43,400 --> 00:53:46,400 Speaker 1: in this size, or she just doesn't exist in our business, 1074 00:53:46,440 --> 00:53:49,000 Speaker 1: and we literally, you know, we go, what are you 1075 00:53:49,120 --> 00:53:51,719 Speaker 1: talking about? Have you worked outside? Do you see that 1076 00:53:51,760 --> 00:53:53,960 Speaker 1: she exists in the world? Can you just like go 1077 00:53:54,040 --> 00:53:58,160 Speaker 1: out and honestly, I've walked the floor with some people, Hell, 1078 00:53:58,160 --> 00:54:01,680 Speaker 1: she'll remain nameless, very wonderful chairman of a big American 1079 00:54:01,719 --> 00:54:05,120 Speaker 1: department store and literally pointed and walk back into the 1080 00:54:05,120 --> 00:54:09,160 Speaker 1: back offices of the of the department store to seal 1081 00:54:09,239 --> 00:54:11,480 Speaker 1: my deal, like look at her, look at her, look 1082 00:54:11,520 --> 00:54:14,080 Speaker 1: at her. She's buying shoes and handbags off of you 1083 00:54:14,239 --> 00:54:16,600 Speaker 1: because you don't have anything for her. And if you 1084 00:54:16,600 --> 00:54:19,040 Speaker 1: don't have anything for her, then she can't buy. And 1085 00:54:19,080 --> 00:54:20,839 Speaker 1: that's why you don't have the data. You know, you're 1086 00:54:20,880 --> 00:54:25,400 Speaker 1: literally having those conversations trying to like she's trying not 1087 00:54:25,480 --> 00:54:27,759 Speaker 1: to sound you know, awful, but that those are the 1088 00:54:27,760 --> 00:54:30,279 Speaker 1: conversations that we've had. And then at some point you 1089 00:54:30,360 --> 00:54:32,759 Speaker 1: kind of go a little weary and tired, and I'm like, 1090 00:54:32,800 --> 00:54:35,040 Speaker 1: you know what, when you get it, you'll get it 1091 00:54:35,080 --> 00:54:37,880 Speaker 1: and come back, come back for me. Then yeah, and 1092 00:54:38,120 --> 00:54:41,040 Speaker 1: sometimes you have to write because I think that what 1093 00:54:41,040 --> 00:54:45,560 Speaker 1: we've understood in this business is it's not enough to 1094 00:54:45,560 --> 00:54:48,279 Speaker 1: to buy into our collection. You need to wrap your 1095 00:54:48,280 --> 00:54:49,800 Speaker 1: head around it and you need to get on board. 1096 00:54:49,840 --> 00:54:52,600 Speaker 1: And that's a lot of investment. That's you know, back 1097 00:54:52,719 --> 00:54:55,440 Speaker 1: room space, hangers, mannequin's all the things that you need 1098 00:54:55,480 --> 00:54:57,920 Speaker 1: to do to be able to properly represent what it 1099 00:54:57,960 --> 00:55:11,400 Speaker 1: is that good Americans stands for. So knowing all of this, 1100 00:55:12,640 --> 00:55:15,239 Speaker 1: where do you think that the fashion industry needs to go? 1101 00:55:15,480 --> 00:55:18,719 Speaker 1: Or if you could you know, fantasy land here we 1102 00:55:18,760 --> 00:55:21,920 Speaker 1: have a magic wand and implement a first change, what 1103 00:55:21,960 --> 00:55:25,640 Speaker 1: would it be? That's a really good question. I mean, 1104 00:55:25,800 --> 00:55:28,600 Speaker 1: I think that one of the most important things is 1105 00:55:28,600 --> 00:55:33,160 Speaker 1: for businesses to look internally right. I'm not saying that 1106 00:55:33,360 --> 00:55:38,920 Speaker 1: every company has you know, has to make changes overnight. 1107 00:55:38,920 --> 00:55:41,600 Speaker 1: I think that the reality is that we're all in 1108 00:55:41,640 --> 00:55:45,800 Speaker 1: business and everybody knows if you're not doing this currently, 1109 00:55:45,960 --> 00:55:48,520 Speaker 1: there are costs associated and sometimes we all know at 1110 00:55:48,520 --> 00:55:52,120 Speaker 1: board level there's not always the room to suddenly say, hey, 1111 00:55:52,200 --> 00:55:54,480 Speaker 1: we believe we're totally overlooking this customer, and therefore we're 1112 00:55:54,480 --> 00:55:56,759 Speaker 1: going to take a massive dip in our margins and 1113 00:55:56,760 --> 00:55:59,400 Speaker 1: therefore our profit line and not you know, to be 1114 00:55:59,480 --> 00:56:01,279 Speaker 1: able to say of us this customer. So like, let's 1115 00:56:01,320 --> 00:56:04,440 Speaker 1: just all about the business reality. It's not easy for everybody, 1116 00:56:04,480 --> 00:56:07,719 Speaker 1: and good American has a huge advantage because size inclusivity 1117 00:56:07,800 --> 00:56:09,880 Speaker 1: was baked into our business from day one, and that 1118 00:56:10,000 --> 00:56:13,120 Speaker 1: isn't the reality for everyone else. I think the biggest 1119 00:56:13,120 --> 00:56:16,760 Speaker 1: thing that businesses can do is take a look internally 1120 00:56:17,320 --> 00:56:21,160 Speaker 1: and check your workforce. Right, does your workforce all look 1121 00:56:21,239 --> 00:56:26,080 Speaker 1: like you? Is the first question to answer, because the 1122 00:56:26,160 --> 00:56:29,960 Speaker 1: decisions that you'll make and the priorities of those decisions 1123 00:56:29,960 --> 00:56:34,040 Speaker 1: will be dictated by the feedback that you're getting internally. 1124 00:56:34,080 --> 00:56:36,080 Speaker 1: And if you all look the same and you're all 1125 00:56:36,120 --> 00:56:38,400 Speaker 1: from the same place, and that happens to be a 1126 00:56:38,480 --> 00:56:41,399 Speaker 1: very tiny little village in the middle of Europe, that's 1127 00:56:41,440 --> 00:56:43,839 Speaker 1: probably not going to work for the rest of the 1128 00:56:43,880 --> 00:56:46,960 Speaker 1: wide world, which is changing and progressing at such a 1129 00:56:47,040 --> 00:56:50,239 Speaker 1: rate that you will render yourselves completely redundant. And so 1130 00:56:50,280 --> 00:56:53,799 Speaker 1: I think the to future proof any business, and I'm 1131 00:56:53,840 --> 00:56:56,160 Speaker 1: talking really specifically in fashion. Right now, I think that 1132 00:56:56,200 --> 00:57:00,200 Speaker 1: you've got to be able to do the internal hard 1133 00:57:00,360 --> 00:57:04,000 Speaker 1: work and figure out like, are we truly representative of 1134 00:57:04,080 --> 00:57:06,920 Speaker 1: a global marketplace and are we setting ourselves up? And 1135 00:57:06,960 --> 00:57:09,319 Speaker 1: then the rest will become very apparent. Right you even 1136 00:57:09,320 --> 00:57:11,399 Speaker 1: want to continue to have the business that you have, 1137 00:57:12,440 --> 00:57:14,680 Speaker 1: or you're in the business of being in business and 1138 00:57:14,719 --> 00:57:17,080 Speaker 1: you want to grow, and that has to change and 1139 00:57:17,080 --> 00:57:19,600 Speaker 1: shift and move with the times, and so I think 1140 00:57:19,640 --> 00:57:23,200 Speaker 1: it will becomes a really easy decision once you're able 1141 00:57:23,240 --> 00:57:28,800 Speaker 1: to have the honest conversations. I really like that. And 1142 00:57:28,880 --> 00:57:32,640 Speaker 1: you mentioned, you know, the ethos was baked into the business, 1143 00:57:32,640 --> 00:57:37,520 Speaker 1: and obviously you had an incredible marketing tool with chloes 1144 00:57:37,920 --> 00:57:42,160 Speaker 1: social profiles, But how do you think social media has 1145 00:57:42,280 --> 00:57:46,200 Speaker 1: impacted the business? Because again, it's not just her marketing. 1146 00:57:46,600 --> 00:57:49,400 Speaker 1: Your customers are marketing for you because they like the 1147 00:57:49,440 --> 00:57:52,520 Speaker 1: way they feel in your clothes, they feel seen. How 1148 00:57:52,560 --> 00:57:54,240 Speaker 1: do you how do you see this sort of ripple 1149 00:57:54,280 --> 00:57:57,160 Speaker 1: effect of social here? You know, it's amazing because we 1150 00:57:57,320 --> 00:58:00,800 Speaker 1: really we never set out to build a commune. Community 1151 00:58:00,840 --> 00:58:05,640 Speaker 1: gathers around a single purpose, and people loved what we 1152 00:58:05,640 --> 00:58:08,280 Speaker 1: were saying and what we were doing. But most importantly, 1153 00:58:08,320 --> 00:58:10,720 Speaker 1: they loved the way it makes them made them feel. 1154 00:58:11,240 --> 00:58:15,120 Speaker 1: And you know, Koe, as wonderfully brilliant as she is, 1155 00:58:15,360 --> 00:58:17,920 Speaker 1: you know, we make a premium product here genes go 1156 00:58:18,120 --> 00:58:22,200 Speaker 1: from to a hundred and nine dollars um and there 1157 00:58:22,200 --> 00:58:24,600 Speaker 1: are products below and above that, but for the most part, 1158 00:58:24,640 --> 00:58:27,840 Speaker 1: what people are buying into is denim. And you know, 1159 00:58:28,000 --> 00:58:30,360 Speaker 1: as wonderfully lovely as Koe is, you're not going to 1160 00:58:30,440 --> 00:58:32,760 Speaker 1: come back time and time again to spend a hundred 1161 00:58:32,800 --> 00:58:34,240 Speaker 1: and fifty bucks on a pair of jeans if they 1162 00:58:34,240 --> 00:58:36,600 Speaker 1: don't do what you expect them to do. So people 1163 00:58:36,640 --> 00:58:39,080 Speaker 1: have to love the product, and we are a product 1164 00:58:39,120 --> 00:58:42,479 Speaker 1: obsessed company. We don't go into categories unless we really 1165 00:58:42,480 --> 00:58:45,480 Speaker 1: feel like we can innovate in and around fit and fabrication. 1166 00:58:45,840 --> 00:58:49,520 Speaker 1: And we don't just do things without a lot of 1167 00:58:49,520 --> 00:58:52,680 Speaker 1: full and a lot of development um. And so going 1168 00:58:52,720 --> 00:58:56,480 Speaker 1: back to your your point, you know, building a community 1169 00:58:56,520 --> 00:59:00,000 Speaker 1: of people that are advocates for your brand wasn't really 1170 00:59:00,120 --> 00:59:03,520 Speaker 1: ever something that we set out to do, all we said, 1171 00:59:03,560 --> 00:59:05,560 Speaker 1: and again it was in those principles in the beginnings, 1172 00:59:05,560 --> 00:59:07,320 Speaker 1: like we're always going to listen to her because as 1173 00:59:07,240 --> 00:59:08,960 Speaker 1: a woman, you know, you always want to be listened to, 1174 00:59:09,320 --> 00:59:11,120 Speaker 1: and so we were like, we're gonna listen to her, 1175 00:59:11,120 --> 00:59:13,360 Speaker 1: but we're going to make decisions in our business based 1176 00:59:13,360 --> 00:59:15,760 Speaker 1: on what she's saying. And now we know that's like 1177 00:59:15,960 --> 00:59:18,120 Speaker 1: looking at the data and making decisions based on data, 1178 00:59:18,160 --> 00:59:19,720 Speaker 1: but at the time, it was like, we're just gonna 1179 00:59:19,760 --> 00:59:22,000 Speaker 1: listen and whatever she tells us, we're going to take 1180 00:59:22,000 --> 00:59:24,440 Speaker 1: that and we'll make decisions back in the business based 1181 00:59:24,440 --> 00:59:27,439 Speaker 1: on it. And out of that comes a very very 1182 00:59:27,520 --> 00:59:32,680 Speaker 1: loyal community because they are literally invested in the company. 1183 00:59:32,720 --> 00:59:34,800 Speaker 1: They're saying, I listen, like we love what you do, 1184 00:59:34,880 --> 00:59:37,160 Speaker 1: Like can you make some dresses? And we're like, okay, 1185 00:59:37,560 --> 00:59:39,320 Speaker 1: do you want to leave? Like do you want the mini? 1186 00:59:39,560 --> 00:59:41,120 Speaker 1: Like what do you want them to look like? And 1187 00:59:41,200 --> 00:59:43,080 Speaker 1: so some of that stuff that again was done in 1188 00:59:43,080 --> 00:59:44,840 Speaker 1: a very naive way of like give her what she 1189 00:59:44,880 --> 00:59:47,000 Speaker 1: wants and she's going to come and buy it, really 1190 00:59:47,040 --> 00:59:49,200 Speaker 1: informs the way that we do business in a much 1191 00:59:49,240 --> 00:59:53,600 Speaker 1: broader way now um and has fostered this idea of communities, 1192 00:59:53,640 --> 00:59:58,080 Speaker 1: participation and people really being loyal to good American because 1193 00:59:58,680 --> 01:00:01,040 Speaker 1: we listen to what they want and and growing and 1194 01:00:01,080 --> 01:00:04,120 Speaker 1: extending sizes was one of those things. It was like, look, 1195 01:00:04,160 --> 01:00:06,080 Speaker 1: I love what you're doing, but I'm bigger than the 1196 01:00:06,160 --> 01:00:08,560 Speaker 1: size twenty four. I need that. And so the first 1197 01:00:08,560 --> 01:00:10,640 Speaker 1: thing actually we did was go down in sizes, was 1198 01:00:10,800 --> 01:00:14,360 Speaker 1: we were missing like much slimmer women. And then we've 1199 01:00:14,400 --> 01:00:17,760 Speaker 1: also now about to go up. You've expanded in both direction, 1200 01:00:17,800 --> 01:00:21,760 Speaker 1: which is so great. It's so both directions and both 1201 01:00:21,840 --> 01:00:25,040 Speaker 1: lamps like super tall and super shure. And you mentioned 1202 01:00:25,680 --> 01:00:28,840 Speaker 1: going into dresses. You know, obviously you launched denim, and 1203 01:00:28,880 --> 01:00:31,960 Speaker 1: now you've expanded an active where body suits, you're doing 1204 01:00:31,960 --> 01:00:35,520 Speaker 1: other clothing. Are there other arenas that you think the 1205 01:00:35,560 --> 01:00:38,200 Speaker 1: brand will go in, you know, I'm sure there will be, 1206 01:00:38,240 --> 01:00:41,160 Speaker 1: But we have a pretty strict like idea of ourselves. 1207 01:00:41,720 --> 01:00:45,720 Speaker 1: Good American does something very specific, and we are literally 1208 01:00:45,760 --> 01:00:48,880 Speaker 1: obsessed with fit, like that's all we talk about in 1209 01:00:48,880 --> 01:00:52,680 Speaker 1: this company, like stuff has to fit um And so 1210 01:00:52,920 --> 01:00:55,960 Speaker 1: our ethos is really you know, denim is a very 1211 01:00:56,000 --> 01:00:59,720 Speaker 1: specific fabrication, active whereas all about a very specific fabrication. 1212 01:01:00,040 --> 01:01:02,040 Speaker 1: When you can put those two things together and innovate 1213 01:01:02,080 --> 01:01:04,480 Speaker 1: around fit and fabrication, then we can be in the category. 1214 01:01:04,720 --> 01:01:08,280 Speaker 1: I can't make sunglasses like you, that's not going to work. 1215 01:01:08,320 --> 01:01:11,240 Speaker 1: And so thank you to those lovely licensed companies that 1216 01:01:11,240 --> 01:01:13,360 Speaker 1: come and ask us, but that's not what we do. 1217 01:01:13,600 --> 01:01:16,000 Speaker 1: And so I think that if we if we think 1218 01:01:16,000 --> 01:01:20,400 Speaker 1: that we can bring something to the party and really 1219 01:01:20,520 --> 01:01:23,400 Speaker 1: look at where the fringes of the business are and 1220 01:01:23,440 --> 01:01:25,720 Speaker 1: how we can capture that and and really work in 1221 01:01:25,720 --> 01:01:28,440 Speaker 1: a truly inclusive way, then we'll do it. But also, 1222 01:01:28,520 --> 01:01:30,720 Speaker 1: you know, we it takes us a really long time 1223 01:01:30,760 --> 01:01:32,800 Speaker 1: to get something right. The other thing is Chloe and 1224 01:01:32,840 --> 01:01:34,600 Speaker 1: I are women, so we have to want to wear 1225 01:01:34,680 --> 01:01:37,160 Speaker 1: it before we put it out there. And so you know, 1226 01:01:37,240 --> 01:01:40,400 Speaker 1: like trying sports bras, we were like no, no, no. 1227 01:01:40,640 --> 01:01:42,520 Speaker 1: And so you know, sometimes something that you have all 1228 01:01:42,560 --> 01:01:44,959 Speaker 1: good intentions, like active where we were like, we didn't 1229 01:01:44,960 --> 01:01:47,120 Speaker 1: get it right for ages, and we still have lots 1230 01:01:47,120 --> 01:01:49,000 Speaker 1: of work to do, and we're very honest with ourselves. 1231 01:01:49,000 --> 01:01:53,200 Speaker 1: We're like, we're constantly challenging ourselves to make things better 1232 01:01:53,480 --> 01:01:56,720 Speaker 1: and to take on feedback. And you know that takes 1233 01:01:56,720 --> 01:01:58,840 Speaker 1: a long time, so you can't just you know, run 1234 01:01:58,880 --> 01:02:01,720 Speaker 1: into things all the time. Yeah, but I think that 1235 01:02:01,720 --> 01:02:04,840 Speaker 1: that's wonderful to be willing to work something until you're 1236 01:02:04,880 --> 01:02:06,600 Speaker 1: proud of it, and then even when you're proud of 1237 01:02:06,640 --> 01:02:09,120 Speaker 1: it to say I'm going to keep working to improve it. Yeah, 1238 01:02:09,120 --> 01:02:11,160 Speaker 1: and I think that's one of the single biggest things. 1239 01:02:11,200 --> 01:02:13,520 Speaker 1: You know, of course I've been you know, we're all 1240 01:02:13,600 --> 01:02:17,520 Speaker 1: very aware of the climate crisis and um really trying 1241 01:02:17,520 --> 01:02:20,880 Speaker 1: to make our companies fit for the next kind of 1242 01:02:20,920 --> 01:02:24,960 Speaker 1: ten thirty fifty years. And so for us, really what 1243 01:02:24,960 --> 01:02:27,200 Speaker 1: we've been focused on for the last two years is 1244 01:02:27,240 --> 01:02:30,560 Speaker 1: building towards a more sustainable future. And that is difficult 1245 01:02:30,760 --> 01:02:34,720 Speaker 1: when you make stretchy genes, right, it's like inherently difficult. 1246 01:02:34,720 --> 01:02:37,960 Speaker 1: And so we've tried to put a lot of energy 1247 01:02:38,160 --> 01:02:41,560 Speaker 1: and resource and know how which we didn't have ourselves internally, 1248 01:02:41,880 --> 01:02:47,400 Speaker 1: into literally shifting our entire business. And that's been a 1249 01:02:47,560 --> 01:02:50,640 Speaker 1: priority for us. And it's hard, like, you know, it's 1250 01:02:50,680 --> 01:02:53,040 Speaker 1: not it's not so easy. You know, our business is 1251 01:02:53,120 --> 01:02:56,040 Speaker 1: built on a fabric base, and we own a lot 1252 01:02:56,040 --> 01:02:58,280 Speaker 1: of fabric and so you know, you also don't want 1253 01:02:58,280 --> 01:03:02,800 Speaker 1: to be wasteful about things. But we have looked very 1254 01:03:02,920 --> 01:03:05,560 Speaker 1: long and hard, and by the end of this year, 1255 01:03:05,800 --> 01:03:09,680 Speaker 1: nine of our offering in denim will be one hundred 1256 01:03:09,760 --> 01:03:13,800 Speaker 1: cents sustainable, which is really exciting for us. But again, 1257 01:03:13,920 --> 01:03:16,680 Speaker 1: you know, it's like it's a whole new world and 1258 01:03:16,720 --> 01:03:18,480 Speaker 1: it's learning. And the last thing we wanted to do 1259 01:03:18,520 --> 01:03:20,280 Speaker 1: was rush out and tell everyone like we've made it, 1260 01:03:20,320 --> 01:03:22,520 Speaker 1: that we're changing the world. We're not. We're just making 1261 01:03:22,560 --> 01:03:25,160 Speaker 1: genes that are slightly better than what we were making 1262 01:03:25,200 --> 01:03:28,280 Speaker 1: before because we're taking a more thoughtful approach. And so 1263 01:03:28,320 --> 01:03:31,120 Speaker 1: for us that's probably been something that's been a big 1264 01:03:31,200 --> 01:03:34,040 Speaker 1: learning here. But I think that makes a customer also 1265 01:03:34,080 --> 01:03:36,640 Speaker 1: feel good about investing in a product. Not only are 1266 01:03:36,680 --> 01:03:39,000 Speaker 1: you considering them, but you're considering the planet. And I know, 1267 01:03:39,120 --> 01:03:42,200 Speaker 1: for me, when I think about moving forward in the 1268 01:03:42,400 --> 01:03:45,440 Speaker 1: in the next stages of my life, I shop differently 1269 01:03:45,440 --> 01:03:48,920 Speaker 1: than I used to because and I think, you know, 1270 01:03:49,160 --> 01:03:51,400 Speaker 1: it's so interesting when you have small children, because there's 1271 01:03:51,400 --> 01:03:55,479 Speaker 1: so much more woke than we are. Right, they really 1272 01:03:55,520 --> 01:03:57,439 Speaker 1: put you to the test. And so I think it's 1273 01:03:57,680 --> 01:04:00,760 Speaker 1: you know, in everything we do in our ranization, you know, 1274 01:04:00,800 --> 01:04:04,680 Speaker 1: we're a direct consumer business. We send out hundreds and 1275 01:04:04,760 --> 01:04:07,680 Speaker 1: tens of thousands of packages, and so you know, there 1276 01:04:07,680 --> 01:04:10,520 Speaker 1: are lots of things that we could do, but again, 1277 01:04:10,640 --> 01:04:12,440 Speaker 1: it takes a while. And so when I say we've 1278 01:04:12,440 --> 01:04:14,400 Speaker 1: worked on it for I want to say eighteen months 1279 01:04:14,480 --> 01:04:16,160 Speaker 1: or two years. It's coming up to two years now. 1280 01:04:16,520 --> 01:04:19,360 Speaker 1: It was there were a lot of individual steps. It 1281 01:04:19,400 --> 01:04:21,720 Speaker 1: wasn't like, how do you make stratey genes that use 1282 01:04:22,040 --> 01:04:25,000 Speaker 1: no water and have a much better, you know, much 1283 01:04:25,360 --> 01:04:29,560 Speaker 1: less polluting process on them? How do you make less sizes? 1284 01:04:29,800 --> 01:04:31,840 Speaker 1: How do you change all the packaging that the denning 1285 01:04:31,920 --> 01:04:34,520 Speaker 1: comes in? How do you use sustainable packaging that goes 1286 01:04:34,560 --> 01:04:36,000 Speaker 1: out in your warehouse is? How do you become a 1287 01:04:36,000 --> 01:04:38,440 Speaker 1: paper free company? How do you do all of this 1288 01:04:38,560 --> 01:04:42,160 Speaker 1: while still trying to be an amazing startup that you know, 1289 01:04:42,200 --> 01:04:44,720 Speaker 1: the investors that you brought on board, it's still what 1290 01:04:44,800 --> 01:04:46,680 Speaker 1: you promised them, and so you know, there's a lot 1291 01:04:46,720 --> 01:04:49,479 Speaker 1: to take into consideration. And for that, I've been able 1292 01:04:49,520 --> 01:04:51,760 Speaker 1: to rely on lots of great people because I am 1293 01:04:51,800 --> 01:04:54,120 Speaker 1: one of these people that's very good at seeking help. 1294 01:04:54,160 --> 01:04:56,720 Speaker 1: So I just phone people up and go high. You 1295 01:04:56,840 --> 01:04:59,000 Speaker 1: lot are the best at this. How how does this work? 1296 01:05:00,080 --> 01:05:04,240 Speaker 1: Love that you inspire me to ask more people for people. 1297 01:05:04,360 --> 01:05:07,120 Speaker 1: People love to talk about themselves and how great they are. 1298 01:05:08,960 --> 01:05:10,760 Speaker 1: It's really easy if you get on the phone to 1299 01:05:10,840 --> 01:05:12,800 Speaker 1: the right person that we're like, oh yeah, like I'll 1300 01:05:12,800 --> 01:05:16,120 Speaker 1: tell you everything we tell you about how amazing. I 1301 01:05:16,160 --> 01:05:19,360 Speaker 1: am that's really a good way they think about it, 1302 01:05:19,440 --> 01:05:23,520 Speaker 1: for sure. I think, you know, there's there's a lot 1303 01:05:23,560 --> 01:05:26,000 Speaker 1: of culturing out there that sort of makes us all 1304 01:05:26,000 --> 01:05:29,280 Speaker 1: feel like we have to each be an island. That's 1305 01:05:29,280 --> 01:05:32,600 Speaker 1: the thing that I'm working on getting over um. But 1306 01:05:32,680 --> 01:05:35,439 Speaker 1: people want connection. Like I feel like, look, we're all 1307 01:05:35,600 --> 01:05:37,400 Speaker 1: human at the end of the day, and what we 1308 01:05:37,520 --> 01:05:40,240 Speaker 1: thrive off of and the way we do the best things, 1309 01:05:40,320 --> 01:05:43,800 Speaker 1: Like it's never singular, Like whatever I'm doing, I hope 1310 01:05:43,840 --> 01:05:46,360 Speaker 1: someone does it better so that we can go over 1311 01:05:46,400 --> 01:05:48,479 Speaker 1: there and learn from them. And again, I just think 1312 01:05:48,680 --> 01:05:51,240 Speaker 1: the world is changing. The best businesses are ones that 1313 01:05:51,400 --> 01:05:55,520 Speaker 1: are you know, highly collaborative and go out there and 1314 01:05:55,600 --> 01:05:57,720 Speaker 1: spread the word of what they're doing. You know, it 1315 01:05:57,840 --> 01:06:00,760 Speaker 1: was an upset when people started photo offing you know, 1316 01:06:00,880 --> 01:06:03,040 Speaker 1: the eCOM on three different size models. I was like, 1317 01:06:03,080 --> 01:06:05,720 Speaker 1: we were the first. Like that's amazing. I'm so glad, 1318 01:06:05,800 --> 01:06:08,320 Speaker 1: Like that's a great thing. And so I think if 1319 01:06:08,320 --> 01:06:10,680 Speaker 1: you whenever you're doing something really well, there are going 1320 01:06:10,720 --> 01:06:13,320 Speaker 1: to be you know, people that come behind you, and 1321 01:06:13,360 --> 01:06:16,920 Speaker 1: that's that's completely fine. And I feel like sharing information 1322 01:06:17,120 --> 01:06:20,320 Speaker 1: and growing the footprint of what we're doing is part 1323 01:06:20,480 --> 01:06:23,320 Speaker 1: of the mission, it's part of the entire purpose that 1324 01:06:23,560 --> 01:06:27,480 Speaker 1: it becomes more than just us, and it's really exciting. 1325 01:06:27,600 --> 01:06:31,280 Speaker 1: It is exciting, so nice. So my favorite question to 1326 01:06:31,320 --> 01:06:34,479 Speaker 1: ask everyone who comes on the podcast, it's called work 1327 01:06:34,480 --> 01:06:40,840 Speaker 1: in progress. And I'm curious, God, oh god, I know. 1328 01:06:41,360 --> 01:06:45,080 Speaker 1: I'm curious when you hear the phrase what springs to mind, 1329 01:06:45,120 --> 01:06:47,720 Speaker 1: whether it's big or small, that is a work in 1330 01:06:47,760 --> 01:06:50,840 Speaker 1: progress in your life. But well, I am a work 1331 01:06:50,880 --> 01:06:54,320 Speaker 1: in progress, you know. I I don't know. I'm always 1332 01:06:54,360 --> 01:06:57,080 Speaker 1: one of these people that I didn't I didn't know 1333 01:06:57,160 --> 01:07:00,480 Speaker 1: this question, and I you know, I think of my 1334 01:07:00,560 --> 01:07:03,560 Speaker 1: whole life as a work in progress, and I'm fine 1335 01:07:03,640 --> 01:07:07,640 Speaker 1: with it. I think so for women, there's just so 1336 01:07:07,760 --> 01:07:12,520 Speaker 1: much pressure all the time, and I hate to paint 1337 01:07:12,520 --> 01:07:15,120 Speaker 1: a picture of like, oh, you know, you do so much. 1338 01:07:15,160 --> 01:07:17,240 Speaker 1: You have these businesses, you have these cute kids, and 1339 01:07:17,280 --> 01:07:19,880 Speaker 1: you have a marriage, and it's like, no, I have 1340 01:07:20,200 --> 01:07:25,200 Speaker 1: the same ship as everyone else. I just am very 1341 01:07:25,240 --> 01:07:27,360 Speaker 1: accepting of the fact that I am a work in 1342 01:07:27,360 --> 01:07:29,560 Speaker 1: progress and I'm not supposed to have it all figured out, 1343 01:07:29,600 --> 01:07:32,760 Speaker 1: and that's why life is long. I'm supposed to improve 1344 01:07:33,240 --> 01:07:36,280 Speaker 1: my diet and become plant based and for that to 1345 01:07:36,280 --> 01:07:39,600 Speaker 1: be really difficult because I love me, Like, because I 1346 01:07:39,640 --> 01:07:41,560 Speaker 1: am a work in progress. I'm not supposed to have 1347 01:07:41,640 --> 01:07:44,760 Speaker 1: this whole mom thing figured out because my kids are 1348 01:07:44,760 --> 01:07:47,000 Speaker 1: their own people and me being a mom is a 1349 01:07:47,000 --> 01:07:49,600 Speaker 1: work in progress. And I I've just come to the 1350 01:07:49,840 --> 01:07:52,840 Speaker 1: point in my life where I think if I'm not 1351 01:07:52,960 --> 01:07:55,320 Speaker 1: if I was doing everything right and not learning, like 1352 01:07:55,680 --> 01:07:59,360 Speaker 1: how boring would that be? Like I'm fine with things 1353 01:08:00,120 --> 01:08:03,280 Speaker 1: not being fine. I'm fine with the fact that I 1354 01:08:03,360 --> 01:08:06,240 Speaker 1: go up and down on a daily basis and have 1355 01:08:06,360 --> 01:08:10,200 Speaker 1: varying degrees of how I feel about myself. And I 1356 01:08:10,200 --> 01:08:14,439 Speaker 1: think that that's all right, Like that's how that's how 1357 01:08:14,480 --> 01:08:17,320 Speaker 1: things are supposed to be. And so I'd never want 1358 01:08:17,360 --> 01:08:21,120 Speaker 1: to be the person that is seemingly got it all 1359 01:08:21,640 --> 01:08:24,360 Speaker 1: figured out. I think the day that happens, that you 1360 01:08:24,400 --> 01:08:26,800 Speaker 1: might as well just lay down and die. You know. 1361 01:08:26,920 --> 01:08:30,840 Speaker 1: It's like my whole being, my entire existence, everything that 1362 01:08:30,880 --> 01:08:33,880 Speaker 1: I do, everything I put out, everything I touch, is 1363 01:08:33,880 --> 01:08:36,880 Speaker 1: a work in progress, and that's all right. Like I'm 1364 01:08:36,880 --> 01:08:39,360 Speaker 1: fine with it. I love that because the way that 1365 01:08:39,439 --> 01:08:42,840 Speaker 1: you frame it makes it feel like a rallying cry 1366 01:08:43,080 --> 01:08:45,719 Speaker 1: rather than a mountain. You're never going to climb. Yeah, 1367 01:08:45,800 --> 01:08:48,360 Speaker 1: like it's you know, be perspective. Perhaps it's and it 1368 01:08:48,400 --> 01:08:51,600 Speaker 1: really is perspective. You know, I'm a very very focused, 1369 01:08:51,840 --> 01:08:55,519 Speaker 1: very ambitious woman. I have always been, you know, and 1370 01:08:55,560 --> 01:09:00,120 Speaker 1: I am ruthless about my goals. And you know what 1371 01:09:00,200 --> 01:09:01,960 Speaker 1: I get done, you know, so many poles like oh 1372 01:09:01,960 --> 01:09:03,760 Speaker 1: my god, Amy gets so much done in a day. 1373 01:09:03,800 --> 01:09:07,200 Speaker 1: It's like, yeah, because I really like put myself and 1374 01:09:07,280 --> 01:09:10,840 Speaker 1: my goals like first. You know, it's like for me, 1375 01:09:11,760 --> 01:09:14,920 Speaker 1: you know, ambition isn't just something that I say, you know, 1376 01:09:14,960 --> 01:09:18,000 Speaker 1: I'm an ambitious person. It's like, no, I'm super focused 1377 01:09:18,000 --> 01:09:21,639 Speaker 1: on getting what I need to fulfill me. That's important 1378 01:09:21,640 --> 01:09:25,320 Speaker 1: and therefore I prioritize it and I work towards it furiously. 1379 01:09:25,640 --> 01:09:28,040 Speaker 1: But I also know, you know, it's like I'm thirty 1380 01:09:28,160 --> 01:09:30,800 Speaker 1: seven now, and I had so many things that just 1381 01:09:30,840 --> 01:09:34,519 Speaker 1: didn't work out. And you don't get the lessons straight away, 1382 01:09:34,560 --> 01:09:38,800 Speaker 1: Like those lessons come two years later, three years later, 1383 01:09:38,840 --> 01:09:41,760 Speaker 1: ten years later sometimes, but they always if you're not 1384 01:09:41,920 --> 01:09:44,320 Speaker 1: broken by them and you're able to go, I'm going 1385 01:09:44,360 --> 01:09:46,599 Speaker 1: to put that in a box because one day I'll 1386 01:09:46,640 --> 01:09:48,800 Speaker 1: figure out what they actually meant to me. Then they 1387 01:09:48,840 --> 01:09:51,439 Speaker 1: come back and you realize goodness, like I am a 1388 01:09:51,479 --> 01:09:56,280 Speaker 1: work in progress and all of that her hardship, disappointment. 1389 01:09:56,880 --> 01:09:59,960 Speaker 1: You know, letting yourself down actually comes back to fee 1390 01:10:00,120 --> 01:10:01,760 Speaker 1: you in another way. And if you can think of 1391 01:10:01,800 --> 01:10:03,599 Speaker 1: it like that, and of course you don't in the moment, 1392 01:10:03,920 --> 01:10:06,920 Speaker 1: but when you can understand that that actually is just 1393 01:10:07,080 --> 01:10:12,040 Speaker 1: part of life and constantly evolving, then you know you 1394 01:10:12,120 --> 01:10:15,160 Speaker 1: can just be a little bit more at peace with yourself. 1395 01:10:15,200 --> 01:10:17,280 Speaker 1: You know, I'd love to be one of these women 1396 01:10:17,320 --> 01:10:19,640 Speaker 1: that wakes up and does like a twenty minute meditation, 1397 01:10:19,800 --> 01:10:21,960 Speaker 1: Like I find it hard to say three things that 1398 01:10:21,960 --> 01:10:24,320 Speaker 1: I'm grateful for without something else popping in my head. 1399 01:10:24,560 --> 01:10:26,720 Speaker 1: But you know, it's like I think it's a work 1400 01:10:26,720 --> 01:10:28,479 Speaker 1: in progress, like I'm getting better at that and better 1401 01:10:28,479 --> 01:10:33,240 Speaker 1: than I was last year. You know, it's interesting and 1402 01:10:33,400 --> 01:10:36,320 Speaker 1: all accounts, it all counts, like every little bit counts. 1403 01:10:36,520 --> 01:10:39,840 Speaker 1: But you know, again, it's just not being so hard 1404 01:10:39,880 --> 01:10:43,280 Speaker 1: on yourselves and being really honest. That's why I love 1405 01:10:43,920 --> 01:10:45,559 Speaker 1: I just I keep saying the same thing, but I 1406 01:10:45,600 --> 01:10:47,960 Speaker 1: do love to have these conversations because I feel like 1407 01:10:48,000 --> 01:10:52,040 Speaker 1: it's entirely comforting to think that you can have really 1408 01:10:52,040 --> 01:10:54,760 Speaker 1: crap jobs. You can go from crap job to worse job, 1409 01:10:54,960 --> 01:10:57,800 Speaker 1: to something not working out, having a company where you 1410 01:10:57,840 --> 01:11:00,400 Speaker 1: think things are going to go well and the only 1411 01:11:00,439 --> 01:11:02,920 Speaker 1: go half well, to making a bunch of mistakes. So 1412 01:11:03,080 --> 01:11:05,120 Speaker 1: then you know, going back to something that you don't 1413 01:11:05,120 --> 01:11:08,040 Speaker 1: think is that inspiring. And then one day things work out, 1414 01:11:08,080 --> 01:11:10,160 Speaker 1: and then even when they do work out, there are 1415 01:11:10,360 --> 01:11:13,040 Speaker 1: challenges every day, and that you know, no one comes 1416 01:11:13,040 --> 01:11:15,599 Speaker 1: to me with the good news here. Everything is a problem. 1417 01:11:16,400 --> 01:11:18,559 Speaker 1: No one gets me involved when things are going great. 1418 01:11:18,640 --> 01:11:22,280 Speaker 1: They come to me going, oh my god, this happened, 1419 01:11:22,320 --> 01:11:26,280 Speaker 1: and I'm like, come on talking about but that's part 1420 01:11:26,320 --> 01:11:31,760 Speaker 1: of it, right, It's like that's fine, that's work, and 1421 01:11:31,840 --> 01:11:35,880 Speaker 1: it's all wrapped up. Yeah, absolutely love it. Thank you 1422 01:11:35,920 --> 01:11:38,080 Speaker 1: so much, Thank you so much. My dear is lovely. 1423 01:11:43,200 --> 01:11:46,559 Speaker 1: This show is executive produced by me, Sophia Bush, and 1424 01:11:46,760 --> 01:11:50,879 Speaker 1: sim Sarna. Our associate producer is Catin Lee. This episode 1425 01:11:50,920 --> 01:11:53,840 Speaker 1: was edited by Matt Sasaki. This show is brought to 1426 01:11:53,880 --> 01:12:01,960 Speaker 1: you by a brilliant Anatomy six