WEBVTT - Positively Gam: Lala Milan & Maureé Bowman - Social Media Hacks 0:00:00.280 --> 0:00:05.240 Let me just say this, because I tried to do 0:00:05.320 --> 0:00:09.159 a repost just this morning. How did that go? It 0:00:09.200 --> 0:00:17.160 didn't go at all? What's up, everybody? I'm Gammy and 0:00:17.239 --> 0:00:20.759 this is positively gam In this episode, we're going to 0:00:20.800 --> 0:00:24.040 be talking about how to navigate social media platforms as 0:00:24.079 --> 0:00:27.160 you age, so I'm hoping it's going to be fun 0:00:27.480 --> 0:00:31.080 as well as informative. Joining me on the podcast is 0:00:31.160 --> 0:00:35.360 La La Milan. La La is an actress and internet superstar. 0:00:35.880 --> 0:00:38.280 I knew when I wanted to talk about social media 0:00:38.440 --> 0:00:41.320 on my podcast that I had to get the social 0:00:41.320 --> 0:00:45.360 media guru, the goddess herself, and she has had countless 0:00:45.479 --> 0:00:50.560 videos go viral. Hey, Gamy, what's going on? I don't 0:00:50.560 --> 0:00:53.800 know if people remember that you and I interacted a 0:00:53.840 --> 0:00:57.440 little bit for our TT You know, yes we did. 0:00:57.840 --> 0:01:01.120 I'm like them because I say, and me always gonna 0:01:01.120 --> 0:01:03.800 call me when she got a question for some exactly 0:01:04.360 --> 0:01:07.520 and I listen, it's gotten no better. As a matter 0:01:07.520 --> 0:01:10.319 of fact, it's probably gotten worse. So let's just just 0:01:10.480 --> 0:01:14.440 not on another platform. They're getting you together on the podcast, 0:01:14.600 --> 0:01:17.080 the zone and stuff that I was trying. We're gonna 0:01:17.120 --> 0:01:20.120 see how that works out. I love it so your 0:01:20.160 --> 0:01:24.080 career was founded on some of the biggest social media 0:01:24.160 --> 0:01:28.399 platforms like YouTube, Twitter, or Facebook. But for some of 0:01:28.440 --> 0:01:30.760 my listeners who may not know your work, can you 0:01:30.800 --> 0:01:34.760 tell us about the video that really went viral? And 0:01:35.760 --> 0:01:39.520 I actually just watched it and it was hilarious. I'm embarrassed, 0:01:39.520 --> 0:01:43.240 but sure. The video was basically a parody of Fatty 0:01:43.319 --> 0:01:48.040 Wasps trap Queen, and I basically spoke my truth and 0:01:48.080 --> 0:01:50.600 I said, I'm not gonna be a trap queen. I'm 0:01:50.640 --> 0:01:53.400 not holding you down and all that extra stuff. I'm snitching. 0:01:53.520 --> 0:01:56.400 I'm gonna be a rat queen. That's pretty much what 0:01:57.720 --> 0:02:01.400 shot my career off in the social media aspect, and 0:02:01.440 --> 0:02:04.720 I just kept it going from there. Which platform do 0:02:04.840 --> 0:02:08.600 you use the most? You use TikTok, Instagram, Facebook, YouTube. 0:02:08.600 --> 0:02:13.079 Which one is your favorite? Now? My favorite is TikTok, 0:02:13.360 --> 0:02:18.920 But I used Instagram and TikTok just because I noticed 0:02:18.919 --> 0:02:21.919 that there's a whole different audience on TikTok than there 0:02:22.000 --> 0:02:26.520 is on Instagram. But they love when you're active. Okay, see, 0:02:26.560 --> 0:02:29.560 I don't even I don't even have TikTok. You did 0:02:29.560 --> 0:02:33.160 a TikTok with me? I did? I? Did you you 0:02:33.200 --> 0:02:38.640 remember how that went though. You killed it, You killed it. Okay, 0:02:38.800 --> 0:02:41.120 I was a little stiff, lah Lah, I was a 0:02:41.160 --> 0:02:44.480 little stiff. And look, let me tell it. The whole 0:02:44.520 --> 0:02:48.079 family had the moves. Okay, I need more practice. Let 0:02:48.080 --> 0:02:51.359 me tell you what I did though, I remember what 0:02:51.480 --> 0:02:54.040 was it that came out that everybody was doing, Like 0:02:54.120 --> 0:02:58.160 towards the beginning of COVID, the Savage thing. I took 0:02:58.280 --> 0:03:01.080 one day at once. Atter day, I was in the 0:03:01.120 --> 0:03:04.480 house by myself. This was early or I was on 0:03:04.639 --> 0:03:10.919 YouTube for about three hours NU trying to learn that dance. 0:03:11.040 --> 0:03:15.280 It was a catastrophe. Same, here's the thing, and I 0:03:15.320 --> 0:03:18.560 already know it was horrible because I couldn't even do that. 0:03:18.919 --> 0:03:22.360 All the extra movements and the fluid that you gotta be, 0:03:22.880 --> 0:03:25.200 I couldn't even keep up with that. So I just 0:03:25.320 --> 0:03:28.640 let that one go on by That's what I should 0:03:28.639 --> 0:03:32.160 have done too, because it didn't work. Give me one 0:03:32.320 --> 0:03:36.119 celebrity that you wish would follow you on Instagram. If 0:03:36.200 --> 0:03:38.480 I had to choose the celebrity I wish would follow 0:03:38.480 --> 0:03:42.080 me on Instagram, I would say Ava Duvernet I want. 0:03:42.520 --> 0:03:45.960 Initially it was Lena Way, but now it's Ava Duvernet 0:03:46.360 --> 0:03:49.480 because I want her to see me and have me 0:03:49.640 --> 0:03:51.600 on her mind all the time. So that way, when 0:03:51.680 --> 0:03:55.120 she does a film, if she needs a character who 0:03:55.200 --> 0:03:57.440 she feels like I can relate to, she'll have me 0:03:57.480 --> 0:03:59.800 and mine all the time I pop up on her timeline. 0:04:00.320 --> 0:04:02.800 That's a good one. Yeah, that's a good pick. That's 0:04:02.800 --> 0:04:07.520 a smart pick. How has going viral changed your life? 0:04:07.560 --> 0:04:11.200 Because I'm sure it has. It definitely has in more 0:04:11.320 --> 0:04:14.280 ways than one. First of all, it caused me to 0:04:14.320 --> 0:04:16.719 move to l A, the Land of the Stars, a 0:04:16.760 --> 0:04:20.000 place I never thought i'd be able to afford. Where 0:04:20.000 --> 0:04:23.960 are you from? Um from Charlotte, North Carolina. Okay, When 0:04:24.000 --> 0:04:26.919 I was living in Atlanta before I moved to l A, 0:04:27.480 --> 0:04:29.800 and people will always tell me you need to go 0:04:29.839 --> 0:04:31.400 to l A. And I was like, I don't need 0:04:31.440 --> 0:04:33.640 to go there if people want me to fly me out. 0:04:34.160 --> 0:04:36.760 That was a whole line. Once I got on the scene, 0:04:36.800 --> 0:04:40.400 it was in insight in mine. Yeah, I would have 0:04:40.520 --> 0:04:43.680 to say that being able to afford living in l 0:04:43.720 --> 0:04:46.679 A or the circle of people that I'm around, there's 0:04:46.720 --> 0:04:50.080 different people who I'm friends with, who you know, I 0:04:50.120 --> 0:04:54.160 interact with on a regular basis, who I never would 0:04:54.160 --> 0:04:56.960 have imagined and that's a really cool thing to me. 0:04:57.040 --> 0:05:01.039 People who have taken me under their wing, just even differently. 0:05:01.160 --> 0:05:05.000 It's I don't want to say I'm living the life 0:05:05.040 --> 0:05:07.839 of what I thought a celebrity would live. Do I 0:05:07.920 --> 0:05:11.080 refer to myself as such. No, but I'm definitely living 0:05:11.200 --> 0:05:13.920 a celebrity life. Like how I used to look at 0:05:13.920 --> 0:05:16.839 people and be like, Wow, that's the life. I'm living 0:05:16.880 --> 0:05:19.960 it now, and I'm blessed to say that. That's amazing. 0:05:20.200 --> 0:05:23.039 Sometimes it just gets down to who being in the 0:05:23.120 --> 0:05:25.680 right place at the right time, being able to network 0:05:25.720 --> 0:05:28.680 with the right people. I always say, when you network, 0:05:28.800 --> 0:05:31.520 you increase your network. That's why when you ask who 0:05:31.560 --> 0:05:34.280 do I wish will follow me, it's something. It's not 0:05:34.440 --> 0:05:37.960 just a regular person who I idolize. No, let's make 0:05:37.960 --> 0:05:41.640 it make sense. Let's make it make money exactly. Yeah, 0:05:41.760 --> 0:05:44.279 let's make it help you out. Yeah, what you're trying 0:05:44.279 --> 0:05:46.800 to do? What would you be doing right now? If 0:05:46.839 --> 0:05:49.839 I hain't gone viral, I would be working sitting out 0:05:49.839 --> 0:05:54.159 a desk, working in insurance. More than likely I was. 0:05:54.279 --> 0:05:56.280 That's what I was doing before I had went Barrow. 0:05:56.320 --> 0:05:59.679 I was working at All State. I was just there 0:05:59.720 --> 0:06:04.760 every day nine to five literally with weekends off, trying 0:06:04.800 --> 0:06:08.760 to just live as great a life as I could. 0:06:09.040 --> 0:06:12.680 But corporate was never for me anyways. I was always bored. 0:06:12.839 --> 0:06:17.200 I was never motivated to meet goals, to build somebody 0:06:17.240 --> 0:06:20.159 else's empire. I was just over it. That was really 0:06:20.200 --> 0:06:23.040 good for you moving out to l A. Moving out 0:06:23.120 --> 0:06:26.479 to l A was amazing. Yes, So how did you 0:06:26.800 --> 0:06:30.320 pivot your social media fame into an acting career? Because 0:06:30.360 --> 0:06:35.000 I remember when I first turned on Boomerang, I was like, no, 0:06:35.680 --> 0:06:38.919 it's literally because I didn't come down to what we 0:06:39.000 --> 0:06:44.440 mentioned before networking. So I had mettling away at the 0:06:44.560 --> 0:06:47.360 MTV Movie and TV Awards and when I saw her, 0:06:47.480 --> 0:06:50.800 I freaked out, but I freaked out in my head 0:06:50.920 --> 0:06:54.440 and I remained calm, sternally, and I approached her and 0:06:54.480 --> 0:06:58.320 told her, listen, I love you. I love your work, 0:06:58.520 --> 0:07:00.760 because at that time, the shot I just came out 0:07:00.800 --> 0:07:04.120 and I looked up behind me and pretty much she said, 0:07:04.279 --> 0:07:05.800 she said I love you too. In my head, I 0:07:05.880 --> 0:07:09.200 was like, why don't you follow me? But we ended 0:07:09.279 --> 0:07:11.840 up connecting and she gave me her real number, and 0:07:11.880 --> 0:07:15.120 I was blown away because I was like, wow, Hollywood. 0:07:15.160 --> 0:07:17.480 I said, she probably gonna change her number, just like 0:07:17.600 --> 0:07:20.560 Janet Jackson did after filming with Tupac, but she didn't. 0:07:21.000 --> 0:07:23.480 She ended up giving me her number and I text 0:07:23.520 --> 0:07:25.480 her just telling her what's a pleasure of me and 0:07:25.560 --> 0:07:28.119 her and I kept in touch, trying to just build 0:07:28.160 --> 0:07:32.360 an organic relationship, and eventually we did and she was like, 0:07:32.440 --> 0:07:34.400 I texted at the right time and she said, you're 0:07:34.400 --> 0:07:37.240 always on my mind. Come audition for this role. And 0:07:37.320 --> 0:07:41.080 that's how I got And then I had got on 0:07:41.160 --> 0:07:44.440 cause because I had as I didn't even want to 0:07:44.480 --> 0:07:47.200 reach out to Nis for being on cause. I asked 0:07:47.200 --> 0:07:48.960 her can she teach me how to do stand up? 0:07:49.280 --> 0:07:51.200 And she said, I don't really know too much about 0:07:51.240 --> 0:07:53.400 stand up, but I could get you on cause I said, hey, 0:07:53.400 --> 0:07:57.160 that works too. Wow. So yeah, just each role that 0:07:57.200 --> 0:08:00.120 I've got, and it's been because I'm not afraid to 0:08:00.200 --> 0:08:03.120 approach people and tell them how I appreciate them, or 0:08:03.200 --> 0:08:07.520 even as for their assistance. As for their assistance, that's 0:08:07.520 --> 0:08:10.320 what I that's what I'm hearing that you've been careless. 0:08:10.640 --> 0:08:14.560 Absolutely yeah, because you gotta go for like nothing, nobody 0:08:14.600 --> 0:08:17.440 it's a it's a million and one people are here 0:08:17.480 --> 0:08:20.680 and everybody's trying to be successful. So you have to 0:08:20.720 --> 0:08:23.440 go after what you have to go after what you 0:08:23.480 --> 0:08:26.560 want as long as it makes sense in that moment. 0:08:26.960 --> 0:08:29.680 You know, I've been in rooms with a lot of 0:08:29.720 --> 0:08:33.120 people who I wanted to approach, but it wasn't the time. 0:08:33.400 --> 0:08:36.880 So you do have to be diplomatic about it and 0:08:36.920 --> 0:08:40.720 not be a passionately because next thing you know, people said, 0:08:40.760 --> 0:08:42.960 down eating dinner what they family and you like, listen, 0:08:43.240 --> 0:08:45.600 can you please, you know, put me on the showness 0:08:45.640 --> 0:08:49.240 I'm not right now in my mind. If that's the case, 0:08:49.280 --> 0:08:52.080 I'll just gonna say, love your work weight and keep 0:08:52.080 --> 0:08:55.319 it pushing because I'm feeling like you're gonna see me again. 0:08:55.400 --> 0:08:58.000 I'm gonna see you again when it's right. You're doing 0:08:58.080 --> 0:09:01.600 many things like you have your podcast said. I'm excited 0:09:01.600 --> 0:09:07.600 about my podcast The Salon simply because on Instagram people always, 0:09:07.640 --> 0:09:10.960 of course I'm the funny girl, and people see me 0:09:11.520 --> 0:09:14.760 just as that one sided individual being funny and not said, 0:09:15.080 --> 0:09:17.600 not realizing that there's so much more to me than 0:09:17.679 --> 0:09:20.240 just the character who they think is the real me 0:09:20.679 --> 0:09:25.400 on my Instagram. I'm excited to bring the different aspects 0:09:25.600 --> 0:09:29.720 of jay Lo Wilson to the forefront and the Salon 0:09:29.800 --> 0:09:39.880 by having actual conversations, having conversations about everything relating to relationships, sexuality, friendships, business, money, 0:09:39.920 --> 0:09:42.920 all kinds of things that I'm super knowledgeable about. So 0:09:43.320 --> 0:09:47.000 I'm really looking forward to that. Mind you, I'm I'm 0:09:47.080 --> 0:09:51.719 naturally comedic, so you're gonna be entertained regardless. But I 0:09:51.760 --> 0:09:54.200 always feel like just like you would in a salon, 0:09:54.400 --> 0:09:56.800 just like you're talking to your home girls and they 0:09:56.880 --> 0:09:59.719 come in and talk about something and it's real and raw, 0:09:59.800 --> 0:10:06.360 and that's what I love. Now. I know absolutely nothing 0:10:06.440 --> 0:10:09.440 when it comes to social media, so I want to 0:10:09.480 --> 0:10:11.719 talk about some of the challenge that I have when 0:10:11.760 --> 0:10:15.160 I'm dealing with these platforms Like La La you already know, 0:10:15.400 --> 0:10:20.760 so I invited Murray Sullivan, the founder of Miss Digital. 0:10:21.320 --> 0:10:25.440 Miss Digital is a digital agency that empowers individuals to 0:10:25.559 --> 0:10:29.960 thrive on social media and build their brands. So welcome, Murray. 0:10:30.040 --> 0:10:32.560 Thank you for joining La La and I and your 0:10:32.640 --> 0:10:35.520 goals you young ladies should be to help gave me 0:10:35.640 --> 0:10:40.000 figure out what the hell is going on. I got 0:10:40.040 --> 0:10:42.640 you here, You're gonna get you right. You're gonna be 0:10:42.640 --> 0:10:45.480 fine by the time we've done all right, Murray. So, 0:10:45.520 --> 0:10:48.440 when it comes to learning a new social platform. What 0:10:48.600 --> 0:10:50.560 is a piece of advice you would give to some 0:10:50.760 --> 0:10:54.760 of your older clients when let's say, like when recording 0:10:54.800 --> 0:11:03.319 a video for Instagram lens for to yourself. Oh it's blurry. 0:11:03.720 --> 0:11:06.400 You don't you have makeup you're touching all the time, 0:11:07.840 --> 0:11:13.160 so that oil that you know, oil on both sides. Actually, 0:11:13.840 --> 0:11:17.240 since we're talking about taking selfies, I'm sorry, I still 0:11:17.400 --> 0:11:19.800 cannot take a selfie, all right. I told her she 0:11:19.880 --> 0:11:24.920 has to find the sun. Finds it though, find your life. Okay, 0:11:24.960 --> 0:11:27.679 but people say that all the time. Where where am 0:11:27.679 --> 0:11:30.080 I is? It supposed to be behind me, on the 0:11:30.160 --> 0:11:32.280 side of me. It should be in front of you. 0:11:32.320 --> 0:11:34.000 So if the sun is in front of you, you 0:11:34.080 --> 0:11:37.280 put your phone right where the sun is and that's 0:11:37.320 --> 0:11:39.320 your life, Like it's gonna come to you and you're 0:11:39.360 --> 0:11:42.000 gonna be glowing. So you want to keep that energy. 0:11:42.080 --> 0:11:44.400 You don't want it to be behind you because it's 0:11:44.400 --> 0:11:49.520 gonna look like you're really doctors shadow. Okay, So how 0:11:49.600 --> 0:11:53.520 can I take a selfie that doesn't make my nose 0:11:53.600 --> 0:11:55.960 look huge? Put it up a little bit, put your 0:11:56.000 --> 0:12:01.760 phone up when you're taking higher eg y'all can't see. 0:12:02.280 --> 0:12:07.240 But right now, because she's giving you the angles. I 0:12:07.280 --> 0:12:10.480 could tell you the app faith to go ahead and 0:12:10.600 --> 0:12:15.000 path to not knows and pimp. Okay, yes, you could 0:12:15.080 --> 0:12:18.440 just have you a small low nose alteration. Girl. I 0:12:18.520 --> 0:12:20.559 might have it on my phone and don't know how 0:12:20.600 --> 0:12:23.600 to use it. It's true that smooth button that's a 0:12:23.679 --> 0:12:27.920 whole thing. Smooth will make you look filter. It'll take 0:12:27.920 --> 0:12:31.600 off anything that's wrong. You can you know about in 0:12:31.840 --> 0:12:38.000 patch limit ship. So sometimes if something is annoying or 0:12:38.040 --> 0:12:40.360 a pimp or something that's in sight, I will use 0:12:40.440 --> 0:12:43.760 patch to literally take a piece of skin from somewhere 0:12:43.760 --> 0:12:46.840 else and patch it there to make it perfect. Oh 0:12:46.920 --> 0:12:49.960 there's so many Yes, indeed, yeah, it's like photo shot, 0:12:50.040 --> 0:12:53.920 but it's the app. Everybody does it, So don't even 0:12:53.920 --> 0:12:56.600 feel bad. Now what I don't do I don't filter 0:12:56.880 --> 0:13:00.920 beyond looking like myself. You don't want to be a captish. 0:13:01.679 --> 0:13:05.760 Is there a social platform designed for with older people 0:13:05.800 --> 0:13:09.240 in mind? Because I know when Facebook first came out, 0:13:09.320 --> 0:13:15.319 it was really marketed to college age kids to relate 0:13:15.440 --> 0:13:18.319 and find each other. So is there any kind of 0:13:18.440 --> 0:13:23.280 app or social media platform that's get more towards older people? 0:13:24.280 --> 0:13:27.000 In my opinion, I feel like Instagram is the easiest 0:13:26.960 --> 0:13:29.600 to yus. They're trying to make them a bit more 0:13:29.720 --> 0:13:32.600 user friendly, but they didn't start out that way. Let 0:13:32.600 --> 0:13:37.160 me just say that I love Instagram because it's really 0:13:37.240 --> 0:13:40.880 mostly about posting the pictures, right, It's not as much 0:13:40.960 --> 0:13:44.160 about the comments exactly. I mean, it's about the comment, 0:13:44.480 --> 0:13:49.160 or is it. Yes, Instagram thrives on the comments too, 0:13:49.320 --> 0:13:52.720 That's why you posted the picture. The comment that shares 0:13:52.880 --> 0:13:58.160 the likes. Instagram for sure is about the comment. Now, 0:13:58.200 --> 0:14:01.040 you may not pay attention to yours, but a lot 0:14:01.120 --> 0:14:06.840 of people do so moray and la la. Don't you 0:14:06.880 --> 0:14:10.600 say a word for this one? Why do the layouts 0:14:10.679 --> 0:14:13.960 of the social media platforms look different on your computer 0:14:14.200 --> 0:14:16.520 than it does on your phone? And it doesn't have 0:14:16.800 --> 0:14:19.480 anything to do with the size of the font. If 0:14:19.520 --> 0:14:23.280 I go to zoom on my computer, I can see 0:14:23.480 --> 0:14:26.360 the screen that tells you to mute to yourself do 0:14:26.440 --> 0:14:29.120 you want to use your video? But if I join 0:14:29.360 --> 0:14:34.520 a meeting from my phone on zoom, I can't see anything. 0:14:35.400 --> 0:14:37.960 So I'm at the meeting. People can't see my face 0:14:38.200 --> 0:14:41.960 and I don't know the stuff is not there, so 0:14:42.160 --> 0:14:45.400 it's still there. Gammy is just minimized so that you 0:14:45.440 --> 0:14:48.120 can really just see your face on Zoom. This is 0:14:48.160 --> 0:14:50.840 just room. Particularly a lot of these apps, they're going 0:14:50.880 --> 0:14:54.320 to have mobile versions because it's supposed to be easier 0:14:54.320 --> 0:14:56.680 for the user. They need to make it a little 0:14:56.680 --> 0:14:59.240 bit more user friendly, especially Zoom, because everybody's on it 0:14:59.320 --> 0:15:03.880 right now. So I don't think I have the Zoom app, 0:15:04.240 --> 0:15:09.080 And what's happening is people are just texting me the 0:15:09.160 --> 0:15:12.760 link and I'm just hitting the problem. And so we 0:15:12.800 --> 0:15:18.120 need to download the Zoom app because then a friendly Okay, 0:15:18.160 --> 0:15:21.400 So that's what I need to do, all right, So 0:15:21.480 --> 0:15:23.400 La La, What are some of the basics when you 0:15:23.440 --> 0:15:26.400 sign up for some of these social media platforms like Instagram? 0:15:26.440 --> 0:15:29.400 What are the basics to like posting a picture? And 0:15:29.880 --> 0:15:33.160 when you're posting your picture, I'll always make sure it's 0:15:33.320 --> 0:15:36.280 a good quality photo, like Murray was saying, and like 0:15:36.320 --> 0:15:39.400 we were telling you earlier, found your Like I told 0:15:39.480 --> 0:15:42.240 you this once before, make sure when you post your 0:15:42.240 --> 0:15:45.040 photo that you're posting a correct dimension of it, because 0:15:45.040 --> 0:15:47.080 you don't want to cut off your head. You want 0:15:47.080 --> 0:15:49.400 to make sure that you can actually see the photo 0:15:49.480 --> 0:15:53.840 on your feed, even whenever it's on your actual page. 0:15:53.920 --> 0:15:55.960 The grade. You want to make sure that the picture 0:15:56.000 --> 0:15:58.960 is formattic correctly to where a certain part is shown. 0:15:59.000 --> 0:16:02.800 So that's a good thing. Also copper hashtags, but not 0:16:02.920 --> 0:16:06.400 flooding with hashtag. Hold up right there, that hashtag is 0:16:06.440 --> 0:16:10.760 a whole thing for me because I maybe I'm not 0:16:10.840 --> 0:16:14.480 even sure what the purpose of hashtag is. I'll give 0:16:14.480 --> 0:16:17.920 you a prime example. A lot of times, when I 0:16:18.120 --> 0:16:20.800 am out of town and I'm looking for either a 0:16:20.840 --> 0:16:25.520 makeup artists or hairstylas whose local, I'll search your hashtag. 0:16:25.600 --> 0:16:30.680 I'll look for Atlanta braider, and when I click the hashtag, 0:16:30.760 --> 0:16:33.440 there's so many braiders in Atlanta who pop up because 0:16:33.440 --> 0:16:37.080 they use the hashtag. So the purpose of a hashtag 0:16:37.120 --> 0:16:41.400 pretty much is for people to find your picture or 0:16:41.560 --> 0:16:45.240 video that's relevant to what they are searching for. See 0:16:45.400 --> 0:16:52.520 I I thought hashtag was just like a cute phrase 0:16:52.680 --> 0:16:56.680 or like a phrase that you wanted to can be 0:16:56.800 --> 0:16:59.480 back as well. Some people like to use their own 0:16:59.520 --> 0:17:02.680 hash hag when it's outside of business. Some people like 0:17:02.800 --> 0:17:06.920 to use their hashtag to identify a mood or how 0:17:06.960 --> 0:17:09.520 they're feeling, how that picture, what that picture has given 0:17:09.800 --> 0:17:12.600 Now for me personally, when I do a video that 0:17:12.640 --> 0:17:16.440 I feel is about to trend, I put my own hashtag. 0:17:16.480 --> 0:17:20.400 For example, when I did the parody of Beyonce's Blackest King, 0:17:20.840 --> 0:17:24.919 I did hashtag Disney minus because hers was playing on 0:17:25.000 --> 0:17:28.119 Disney Plus. I did a bootleg version Disney Minus so 0:17:28.200 --> 0:17:31.080 I could click and see how many people were reposting 0:17:31.119 --> 0:17:34.920 my video. So hashtags have multiple purposes. It just depends 0:17:34.960 --> 0:17:37.560 what you use social media for. It's just a lot. 0:17:37.920 --> 0:17:41.200 It really is. When you post on your page, like, 0:17:41.280 --> 0:17:45.480 for example, when clips from your show say you do 0:17:45.920 --> 0:17:50.040 positively gam, you could do hashtag positively gam. And anytime 0:17:50.119 --> 0:17:53.359 somebody is talking about your show, you can literally click 0:17:53.600 --> 0:17:57.840 and see everything or everybody who's posted about those topics. 0:17:57.840 --> 0:18:00.760 The other question I have to ask is is when 0:18:00.840 --> 0:18:04.800 you're on Instagram and you're supposed to know when people 0:18:05.400 --> 0:18:09.560 reply or respond to it, is it something that I'm like, 0:18:09.800 --> 0:18:12.520 am I How am I supposed to know? Get a 0:18:12.560 --> 0:18:17.479 notification when somebody comments? I probably don't have my notifications on. 0:18:18.440 --> 0:18:20.600 That's good because I feel like it would be too much. 0:18:20.640 --> 0:18:22.680 Your phone would be beeping all the time. It will 0:18:23.080 --> 0:18:26.880 and keep you addicted to your phone. So the way 0:18:26.880 --> 0:18:31.320 that you can check your notifications if when you post 0:18:31.359 --> 0:18:37.280 a picture, there's the bell icon on both Facebook and Instagram. 0:18:37.359 --> 0:18:41.040 That simply means notifications. So you can click that and 0:18:41.119 --> 0:18:44.679 scroll through and see what's been going on either of 0:18:44.760 --> 0:18:47.400 your pages or a platform. So I clicked the bell, 0:18:47.840 --> 0:18:54.000 click the bell that said, what is DM even stand for? Now, 0:18:54.640 --> 0:18:57.280 people who you don't follow, and they tell you to 0:18:57.359 --> 0:19:00.640 check your d M, you press requests how any requests 0:19:00.680 --> 0:19:05.080 to you? Hay, So when you press that, you can 0:19:05.160 --> 0:19:09.400 read all of the random people who are messaging you. 0:19:10.160 --> 0:19:13.119 Now here's a good thing to know. When you click 0:19:13.200 --> 0:19:17.560 on their message, you do not have to accept it. Okay, 0:19:17.760 --> 0:19:20.719 you can literally click it, open it, be nosy and 0:19:20.800 --> 0:19:23.840 leave out. They will never know that. Okay, that's good 0:19:23.840 --> 0:19:26.359 to know. Don't go go and press and except because 0:19:26.359 --> 0:19:30.040 then they're gonna say she saw my message and didn't respond. 0:19:31.240 --> 0:19:33.840 Go to the next one, but do not accept. Just 0:19:33.920 --> 0:19:36.760 simply press back after you open it. If it's of 0:19:36.920 --> 0:19:40.159 no interest to you, all right, then the ones that 0:19:40.160 --> 0:19:42.879 will be in primary or the people you follow or 0:19:42.960 --> 0:19:45.840 you've messaged before. So those are people that you want 0:19:45.880 --> 0:19:49.000 to see their d M s. Got it? Got it? 0:19:49.119 --> 0:19:53.800 Got it? And what's general general is pretty much where 0:19:53.880 --> 0:19:56.639 you can it's basically giving you the option to sort 0:19:56.680 --> 0:19:59.400 your messages. You can put a message in a general 0:19:59.480 --> 0:20:02.920 folder if you want to keep an eye on that one, 0:20:03.600 --> 0:20:06.200 or you can keep it at primary is from people 0:20:06.240 --> 0:20:08.800 who you know, but you can choose to sort them. 0:20:08.800 --> 0:20:11.560 And can you just elete all of that? You short 0:20:11.640 --> 0:20:16.879 came all right, La La, I know that you have 0:20:17.000 --> 0:20:20.200 to go. Thank you so much for joining us. Good 0:20:20.280 --> 0:20:23.560 luck on your podcast, and is there anything that you 0:20:23.720 --> 0:20:26.560 want to highlight that you have coming up? Please tell 0:20:26.680 --> 0:20:29.080 listeners where to find you all of that good stuff. 0:20:29.280 --> 0:20:32.280 Simply always find me by the name at La La 0:20:32.400 --> 0:20:36.520 Malan on every single platform. I do different content on 0:20:36.560 --> 0:20:40.560 each platform. Also, my podcast, as we mentioned, the Salon 0:20:40.800 --> 0:20:45.960 is on every streaming platform, Apple, Spotify, Stitch You're is 0:20:46.000 --> 0:20:49.600 called The Salon with Lala Milan and I subscribe to announce. 0:20:49.680 --> 0:20:52.480 Thank you so much. I will definitely do that. Thank 0:20:52.520 --> 0:20:54.680 you for having me and Maria was a pleasure me 0:20:54.760 --> 0:21:00.280 and you take care of Thank you they you so 0:21:00.359 --> 0:21:03.119 much for hanging in there with me. Hopefully I'll be 0:21:03.960 --> 0:21:06.960 just a little bit wiser by the time this is 0:21:07.000 --> 0:21:10.240 all set and done. Okay, how do you increase your 0:21:10.320 --> 0:21:16.080 followers and likes? Nowadays? One of the best ways is 0:21:16.200 --> 0:21:20.600 cross promotion. Basically, what that is you have to connect 0:21:20.640 --> 0:21:23.040 with somebody who has a bigger following than you, and 0:21:23.080 --> 0:21:25.359 when they post you on their page, it's going to 0:21:25.440 --> 0:21:29.119 draw followers. That's one of the easiest things and it 0:21:29.160 --> 0:21:33.360 has really rapid growth. And then also consistency. People are 0:21:33.440 --> 0:21:35.760 not necessarily going to follow you if you are only 0:21:35.800 --> 0:21:38.920 posting once a month, once every two months. When you're 0:21:38.920 --> 0:21:40.800 consistent with it and they know they can come to 0:21:40.840 --> 0:21:44.280 you for content, they're gonna come back. So what do 0:21:44.359 --> 0:21:47.320 you consider consistent? Because I just feel because I am not, 0:21:48.160 --> 0:21:50.199 I have to be honest, I am not and I 0:21:50.280 --> 0:21:54.280 do understand the importance of it based on what I'm 0:21:54.320 --> 0:21:58.600 trying to do now, like with the podcasts and with OURTC. 0:21:59.400 --> 0:22:02.080 I just of like it's a lot for me. So 0:22:02.280 --> 0:22:05.440 what is what do you consider consistent? Is it once 0:22:05.480 --> 0:22:10.080 a week? Is it every day? Is it? Oh my gosh. 0:22:10.240 --> 0:22:12.760 I think a good starting point would be at least 0:22:12.840 --> 0:22:15.840 two to three times a week to stay consistent like that. 0:22:16.080 --> 0:22:18.439 It's going to help your followers just know that they 0:22:18.480 --> 0:22:20.919 can come to you for content. And I guess I 0:22:20.960 --> 0:22:25.560 have to figure out the difference between like posting for 0:22:25.840 --> 0:22:31.440 business and posting something personal that should probably be two 0:22:31.480 --> 0:22:38.080 separate pages, right, No, because you're brand is who you are. 0:22:38.720 --> 0:22:42.200 It's gonna help you not hurt. So you can post 0:22:42.240 --> 0:22:45.359 about the business while also posting about your life. And 0:22:45.440 --> 0:22:48.200 what it does is it actually builds an organic community 0:22:48.280 --> 0:22:50.320 who not only cares about the business, but they care 0:22:50.320 --> 0:22:52.920 about the person attached to it. So when you do that, 0:22:53.040 --> 0:22:55.960 it's actually going to increase how much people care about 0:22:56.040 --> 0:22:58.760 the brand because there's now an emotional connection to your 0:22:58.800 --> 0:23:01.840 personal life and everything else you got going on. I 0:23:01.880 --> 0:23:03.800 want to back up a little bit and I want 0:23:03.840 --> 0:23:09.120 you to actually explain what branding is. Branding is what 0:23:09.160 --> 0:23:13.160 people see or what they think about when they see you. Basically, 0:23:13.280 --> 0:23:17.439 it is your overall message and your mission. That's what 0:23:17.480 --> 0:23:19.359 people want to see. They want to see you have 0:23:19.440 --> 0:23:22.399 advice to them, telling how they can do what you're doing. 0:23:22.560 --> 0:23:25.159 Where do you go for inspiration on how to be 0:23:25.280 --> 0:23:29.560 creative with your postings? I really love pinteress to get 0:23:29.720 --> 0:23:33.560 design ideas and concepts. Pinterest is like a constant move 0:23:33.640 --> 0:23:36.560 board for me. Wow, I never I would have never 0:23:37.640 --> 0:23:41.560 considered that. Yeah, I would prefer that. Pinterest allows you 0:23:41.600 --> 0:23:44.760 to do that and more fun way, make boards about it. 0:23:45.040 --> 0:23:47.439