Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. I'm Matt Miller and
Speaker 1: I'm Hannah Elliott, and this is Hot Pursuit.
Speaker 2: All right, we have I'm very excited because we get
Speaker 2: to play our Buell interview today.
Speaker 1: Yeah, with Bill Milvin.
Speaker 2: Yeah, so you'll hear a little bit about starting a
Speaker 2: business in America. It is a motorcycle business, not a
Speaker 2: car business, but I think people still care.
Speaker 1: I think yeah, And the timing is fascinating because it's
Speaker 1: an old brand but they're bringing it back and it's
Speaker 1: mostly American, and yeah, I think the whole thing is fascinating.
Speaker 1: I actually want to follow this story as it as
Speaker 1: it unfolds.
Speaker 2: He's also a car lover. By the way, I went
Speaker 2: to the auto show with him last week, which turned
Speaker 2: out to be pretty cool.
Speaker 1: I went, I was going to ask you how that went.
Speaker 2: Yeah, it was fun because Magnus knew some important people,
Speaker 2: including Brian Miller, whuns Manhattan Motor Cars. Then he introduced
Speaker 2: me to Brian Miller, and then Brian gave me his
Speaker 2: take on the whole tariff thing, which was I thought,
Speaker 2: really fascinating. And you know, people write off these auto shows.
Speaker 2: I do for sure. Because they're not as.
Speaker 1: There's not a lot of news broken for those of
Speaker 1: us who are covering news, it's not news.
Speaker 2: It's not like it used to be. But I still
Speaker 2: love seeing the cars. Like there was a Mustang GTD there,
Speaker 2: which is absolutely gorgeous. The literalty was white with the
Speaker 2: red and blue stripes and you could you can see
Speaker 2: the shocks and in the suspension system in the back.
Speaker 2: I just was dying.
Speaker 1: Yeah. I mean for people who haven't seen that car yet,
Speaker 1: that's the perfect opportunity to see that car, because I mean,
Speaker 1: it's it's a big deal. It still is a big deal,
Speaker 1: even though it's you know, it's been out for a year.
Speaker 1: It's a big deal. So if you haven't seen it,
Speaker 1: it's worth going.
Speaker 2: Plus, I saw the Ford PR there and I was
Speaker 2: begging him to let me. I was like, dude, is
Speaker 2: there any chance I could drive this?
Speaker 1: Did you get a commitment?
Speaker 2: He said maybe at Lamont.
Speaker 1: Yeah, it's not not.
Speaker 2: We Also, I also want to talk a little bit
Speaker 2: before we get into that stuff. I want to go
Speaker 2: through the emails that we got and then need to
Speaker 2: go through and then I want to talk about the
Speaker 2: Cadillac Escalade IQ it's a big halt, like maybe ten
Speaker 2: pounds worth of electric vehicle that you drove already and
Speaker 2: I'm spending the week with now.
Speaker 1: Yes, by the way, before we jump in, are you
Speaker 1: planning to turn on your camera met or do you
Speaker 1: stay out?
Speaker 3: Yeah?
Speaker 1: You know, I'd love to see your shining place.
Speaker 2: I will, I will turn it on.
Speaker 1: I'm talking to myself here.
Speaker 2: So obviously our listeners.
Speaker 1: There we go. There you are. You're still in your
Speaker 1: You're still in your corporate corporate, Yeah, I get it.
Speaker 1: We have to do that times.
Speaker 2: You've got the union jack on your.
Speaker 1: You know what this is. I'm so proud of it.
Speaker 1: This is Kate Moss's collaboration with Topshop that she did
Speaker 1: some years back. This is a reproduction of the John
Speaker 1: Galliano union jack jacket that she wore on the cover
Speaker 1: of Vogue back in the day, and the top Shop
Speaker 1: recreated it. And I found this inn a vintage store
Speaker 1: last week in New York for fifty bucks. Nice and
Speaker 1: I'm loving it, so thank you for noticing.
Speaker 2: Nice. Very cool. You know what, why don't we talk
Speaker 2: a little bit before we get into everything else. Let's
Speaker 2: go through the emails, and one of them has to
Speaker 2: one of them touches on textiles and clothing right our
Speaker 2: ongoing discussion about Japanese denim. Dean wrote in and said
Speaker 2: thanks very much for continuing on that thread. He says,
Speaker 2: of course Magnus has firsthand knowledge of clothing production. All right,
Speaker 2: So anyway, we do a pre shape people writing in
Speaker 2: and our email address is hot Pursuit at Bloomberg dot net.
Speaker 1: Yeah, that right, Hot Pursuit at Bloomberg dot net. And
Speaker 1: Dean know you are not the only idiot who names
Speaker 1: all your vehicles for us to see in the email.
Speaker 1: And we do appreciate you sending the photos.
Speaker 2: And do you nail it cars? Also?
Speaker 1: Do you? I don't know. No, I'm not a I'm
Speaker 1: not a namer of cars at all. I never have
Speaker 1: I go by color. I say, the red one. What
Speaker 1: about you?
Speaker 2: You need your dor? No, I don't. When I was
Speaker 2: a kid, we did our family cars like the blue
Speaker 2: suede was my oh that's nice Volvo to forty gail
Speaker 2: station wagon from nineteen eighty four. It was baby blue.
Speaker 2: But no, I don't. I don't do that anymore. I
Speaker 2: guess I would if if there was some reason, but
Speaker 2: I just don't personify these things.
Speaker 1: No, I don't. I don't either. I don't think there's
Speaker 1: anything wrong with that at all. It's just I personify
Speaker 1: my dog. I think that's where I direct my humanization
Speaker 1: of things.
Speaker 2: I'm glad you name your dog Willow.
Speaker 1: Yeah, Willow, she identifies as she her person.
Speaker 2: That's great that she has her own pronouns rather than
Speaker 2: it Yeah, noice, it's definitely a girl, all right. Cool.
Speaker 2: So we got another email from a guy named Tony
Speaker 2: and very happy that he listens to the show, and
Speaker 2: he was applauding our tariff discussion, which, by the way,
Speaker 2: a different person wrote in and said, basically he won't
Speaker 2: be buying a Lamborghini revwlto because of the tariffs. Now
Speaker 2: he thinks that's going to hold him.
Speaker 1: Wa wait, did I miss that email? I don't think
Speaker 1: I saw that one. Yeah, that was, oh, I know,
Speaker 1: from from James. Yeah, yes, from James. You know.
Speaker 2: I feel like, if you can, if you can plock
Speaker 2: down for a Lamborghini Revvelto, it's not going to matter
Speaker 2: to you. If it's ten percent more, twenty percent more. Well,
Speaker 2: maybe I'm wrong.
Speaker 1: I think that's what Ferrari is also banking on. You know,
Speaker 1: they're going to charge a percent more I think across
Speaker 1: the board, and they're assuming people will pick up the slack. Also,
Speaker 1: I have an Ineos grunadier this week. I have the
Speaker 1: field master and I know I was I can't wait
Speaker 1: to talk about that. But they they also said they
Speaker 1: were going to charge slightly more, but they don't, you know,
Speaker 1: to to manage with the tariff increase. But they didn't
Speaker 1: think that would be you know that that won't put
Speaker 1: off their buyers.
Speaker 2: All right, can you not talk about the Ineos grenade?
Speaker 1: I could talk about it, okay, good, I just didn't
Speaker 1: want to derail well.
Speaker 2: I just wanted to ask one thing because yeah, getting
Speaker 2: back to the emails, the list of emails, Tony writes
Speaker 2: in and says thanks for the terror discussions. But also
Speaker 2: he and his wife are going to air and Water
Speaker 2: next week. And I was thinking what is air and water?
Speaker 1: But you know, so Aaron water is from the folks
Speaker 1: who do left to Colt and this is it's not
Speaker 1: left to Colt. It's modern more modern cars too. It's
Speaker 1: April twenty sixth Saturday, and I believe Long Beach. I
Speaker 1: believe it's at the fair grounds.
Speaker 2: Is that Long Beach like is that in California? Oh?
Speaker 1: Sorry, Yes, that's in That is in California. It's at
Speaker 1: Oh it's at the Orange County Fair and Events Center.
Speaker 1: The locations change every year, but it's it's honestly a
Speaker 1: big Porsche party. That's what That's what people need to know.
Speaker 1: It's a big Porsche party. Left to Cole is this ongoing,
Speaker 1: sort of rotating show of classic vintage porschees air and
Speaker 1: water is sort of like a shoot off of that,
Speaker 1: featuring historic and modern cars, race and street cars. It's
Speaker 1: just a Porsche car show.
Speaker 2: I get it, so I won't nail the pronunciation either,
Speaker 2: But loft Colt is air cooled.
Speaker 1: Right, exactly?
Speaker 2: Yes, Yes, Colt is cooled.
Speaker 1: Yes, and the people you know, you you instantly burnish
Speaker 1: your Porsche street cred if if you.
Speaker 2: Say, what's your take on that? Because I always I've
Speaker 2: been a fan of Porsche's since I was nine, right,
Speaker 2: I'm fifty one, so forty two years and I love
Speaker 2: I grew up with the nine six four, and I
Speaker 2: then I loved the nine to nine three, but I
Speaker 2: also liked the nine nine six when it came out,
Speaker 2: and the nine nine seven. I was happy when they
Speaker 2: went back to the regular headlights, and then I bought
Speaker 2: a nine nine to one, which I thought was perfect.
Speaker 2: I never really cared if there was a water cooler
Speaker 2: in the car or not, Like, who cares if it's
Speaker 2: air cool.
Speaker 1: A lot of people, Oh, I mean a lot of people.
Speaker 1: That is the that is the defining characteristic. It's a
Speaker 1: lot of people care. It's the defining it's it's the
Speaker 1: break between vintage Porsches and modern Porsches. Put it that way.
Speaker 1: It's it's just in the timeline that is the Berlin
Speaker 1: Wall between the old stuff new stuff.
Speaker 2: It's weird because in my mind, the break is between
Speaker 2: nine six four and nine nine three, because that's when
Speaker 2: they with the nine nine three, they got rid of
Speaker 2: the wings. You can no longer see the wings from
Speaker 2: the driver's seat, right because the headline headlights are then
Speaker 2: raked so far back, and the nine six four still
Speaker 2: had like the big turtle eye headlights.
Speaker 1: Well, you're not far off because the nine nine three
Speaker 1: was also the last air cooled portion in e life. Right.
Speaker 2: So you're so you're you're not my wall one generation.
Speaker 1: Yeah, yeah, completely, I don't think you're I don't think
Speaker 1: you're off at all. And The funny thing is that car.
Speaker 1: To me, the nine nine three looks so tiny now,
Speaker 1: and the older it gets, the better it looks. I
Speaker 1: didn't It's weird to say, but even like ten years ago,
Speaker 1: I didn't necessarily love it. But now I'm like, oh,
Speaker 1: it looks really cool and it reminds me of like
Speaker 1: Michael Jordan, like when the when the Chicago Bulls were
Speaker 1: winning everything. It's like that era of when Nike was
Speaker 1: super cool, and I don't know, it's a good.
Speaker 2: I totally agree. Like the looks of the nine nine
Speaker 2: to three when it came out, I loved it, and
Speaker 2: then you know, after the nine nine seven when they
Speaker 2: kind of went back to the sort of nine six
Speaker 2: four form, I didn't like it as much because I
Speaker 2: thought the headlights were too raked. But now as we
Speaker 2: get further away, I like it. But in terms of
Speaker 2: the motor right, I think it's always interesting because Harley
Speaker 2: people are the same way, like they really care if
Speaker 2: there's a radiator, like it really makes a huge difference.
Speaker 2: It did on Ducatti monsters. Also, right from the S
Speaker 2: two R to the S four RS. I don't know
Speaker 2: why people get so up in arms about throwing a
Speaker 2: radiator on a motor like, especially if you can get
Speaker 2: more horsepower out of it, why does it matter it's
Speaker 2: still naturally aspirated.
Speaker 1: You know, It's got to be a mix of nostalgia
Speaker 1: and also a deep sense that somehow things that are
Speaker 1: mechanical and analog are more authentic than things that are
Speaker 1: more technologically advanced. And I've been thinking about this a lot.
Speaker 1: Just as we go deeper and deeper into the world
Speaker 1: of AI and social media and we get farther away
Speaker 1: from humanity, from human everything from human creation, human thought,
Speaker 1: human interaction, human skill and design and attention, I think
Speaker 1: I think it's all just this sense that as we
Speaker 1: move further down this road of virtual reality and computerized everything,
Speaker 1: some people like the thought of maintaining a closer connection
Speaker 1: to truly mechanical and analog tech. I don't know things,
Speaker 1: what do you think?
Speaker 2: Well, is that nuts? No? I totally.
Speaker 1: I've been agreeing about that, and I'm not saying it's rational,
Speaker 1: Like when we're talking about radiators and motorcycles.
Speaker 2: Yeah, because there's nothing digital about right, Well, a water
Speaker 2: cooled Porscha engine, it's still it still doesn't need any computers,
Speaker 2: right Necessarily, you could still have carbureted sure water cooled engine.
Speaker 2: So I just I don't know, I get it, especially
Speaker 2: with motorcycles because I wouldn't want to Harley that's liquid
Speaker 2: cooled either. But with Porscha's I don't care as much.
Speaker 2: I the air cooling isn't the problem, and I don't
Speaker 2: even care as much if the steering is electronic. But
Speaker 2: it starts when you start moving further and further in
Speaker 2: that direction. It does bother me.
Speaker 1: And I do think it's it's it's like it's an
Speaker 1: emotional thing. It's not necessarily rational all the time. So
Speaker 1: the nine nine three was so interesting too because that
Speaker 1: was fifty years basically of air cool technology. So that
Speaker 1: was the last and then when they switched to the
Speaker 1: nine ninety six, which, by the way, everyone hated the
Speaker 1: in addition to just hating the idea of water cooled engines,
Speaker 1: hated the headlights, which we should discuss, Matt. I mean
Speaker 1: people love them, people, especially with these old brands like
Speaker 1: Harley Davidson you mentioned and Portia, and also I think
Speaker 1: Corvette goes there too. People just hate change in general,
Speaker 1: like no, like the new thing of anything instantly is
Speaker 1: gonna get a lot of hate to some of these
Speaker 1: iconic shapes.
Speaker 2: It's to some extent, it's true. And by the way,
Speaker 2: I hate the nine nine six headlights and I will
Speaker 2: always hate it. I will always hate them. I don't
Speaker 2: care if collectors say, like now is the time, like
Speaker 2: Ted Gooshu goes out and buys a nine nine six Turbo,
Speaker 2: so we all should. I do not like it, and
Speaker 2: I why not?
Speaker 1: But why not?
Speaker 2: If they look so plastically there's just too much junk,
Speaker 2: you know, dripping into the body. I don't love the
Speaker 2: as I say, the rake of the nine nine three headlights,
Speaker 2: but at least they're round, you know. Yeah, the nine
Speaker 2: become like this melted jelly bean that all SUV shapes
Speaker 2: are now, you know. And I just don't like it
Speaker 2: at all. I don't care if it's water cooled. I'm
Speaker 2: glad that they take a step forward in that kind
Speaker 2: of It's not really technology, is it. I guess it
Speaker 2: is technology and that sort of engineering, but yeah, I don't.
Speaker 2: I was so happy when they went back.
Speaker 1: I was gonna say, I feel like Porsche probably would
Speaker 1: never admit this, but their actions after the nine to
Speaker 1: ninety six sort of might have proved that they did
Speaker 1: agree with the general kids.
Speaker 2: By the way, the nine nine seven I've always changed.
Speaker 2: I've always thought that nine nine to seven is so
Speaker 2: cool because they made that, they made that compromise, they
Speaker 2: went back to the original roundheadlights. But they continue to
Speaker 2: develop what essentially was a nine nine to six. Right,
Speaker 2: That's that generation lasted for thirteen years. So if you
Speaker 2: get a nine nine to seven, you're getting the end
Speaker 2: of that. You know, attempt at perfect at perfection for
Speaker 2: nine to eleven, and they they they came so far,
Speaker 2: they did so well. I think everything is so sordid.
Speaker 2: And that is the last nine to eleven that actually
Speaker 2: has mechanical steering. There's no computerized steering. There's an actual handbrake.
Speaker 2: I mean to me, that is the the ultimate analog
Speaker 2: nine to eleven, before they went to a stupid little
Speaker 2: button that you push to put on the emergency brake,
Speaker 2: and before they went to electric steering, when you could
Speaker 2: really feel every pebble under your tires.
Speaker 1: You say that, but I have to say, you know,
Speaker 1: I yeah, it's a great car. I'm not gonna I'm
Speaker 1: not gonna argue. I'm like, I literally just looked googled
Speaker 1: photos of it. I don't like you.
Speaker 2: The nine seven also doesn't have that huge set of
Speaker 2: stack that goes through the middle of the car, you know.
Speaker 1: But the funny thing is this car feels nostalgic to
Speaker 1: get into, Like when when I get into ours, it
Speaker 1: feels it feels old, and it's not that old a car,
Speaker 1: which one, you know, the nine ninety seven, Yeah, the
Speaker 1: nine ninety seven. Yeah, it's not that old a car.
Speaker 1: You know.
Speaker 2: It feels like a classic though, because of this sort of.
Speaker 1: Feels it does it still feels really analog to your point.
Speaker 1: And then when you get in a nine nine one
Speaker 1: that does feel to me modern, that is definitely a
Speaker 1: break a break point, I would say, yes, And like
Speaker 1: the nine to eleven, you're right about that in the
Speaker 1: nine eleven timeline because a nine nine to one, that's
Speaker 1: the car we drove to Moab in a day and
Speaker 1: it was kind of just fine.
Speaker 2: Yeah, well, I still think it's a it's a it's
Speaker 2: a perfect nine to eleven. It just is a little
Speaker 2: bit more electronic. But there are some huge benefits to
Speaker 2: a nine to nine to one. That was they have
Speaker 2: three point eight The three point eight liter in line
Speaker 2: six is the biggest sort of non GT car that
Speaker 2: you could get uh with a naturally aspirated motor and
Speaker 2: a stick, because that GTS is like the perfect GTS.
Speaker 2: You can get a stick, it's a three point eight.
Speaker 2: You can get the Burmester like everything is is nice.
Speaker 2: And and now you now with the GTS you have
Speaker 2: a turbo, and now you have a hybrid turbo and
Speaker 2: there's no stick anymore.
Speaker 1: I don't I don't think that's wrong.
Speaker 2: And they don't have analog gauges. They don't have analog gauge.
Speaker 2: They've got it.
Speaker 1: They've got a screen that looks like an analog gauge. Matt,
Speaker 1: come on, huge, I'm all about the right tool for
Speaker 1: the job. And I we've told this story before, but
Speaker 1: I but the nine to nine to one really changed
Speaker 1: both our minds about you know, it's a use it's
Speaker 1: a modern, usable car that you're gonna want to use
Speaker 1: when you don't want to use an older, more analog.
Speaker 2: By the way, I don't think I don't always think
Speaker 2: new or change is bad. This year is the first
Speaker 2: year that Harley Davidson's in the Cruiser the Softail lineup
Speaker 2: have had traction control and ride modes.
Speaker 1: Oh, how's that?
Speaker 2: Going, and Yeah, I talked to like my my dealer
Speaker 2: buddy in Connecticut. He he doesn't like that because he thinks, like,
Speaker 2: you don't need rider modes, but okay, don't use the
Speaker 2: rider mode. It's like, who cares. It's been throttle by
Speaker 2: wire for a long time. So I'm glad they put
Speaker 2: rider modes. I'm glad they have cruise control. I'm glad
Speaker 2: they have traction control because they're all about making maximum
Speaker 2: torque to the rear wheel, right, and if you have
Speaker 2: maximum torque to the rear wheel and no traction control,
Speaker 2: that's no bueno when it rains a little bit.
Speaker 1: Yeah, I mean to me, well, first of all, does
Speaker 1: that new technology add to the weight of the bike.
Speaker 2: I don't think it's a Harley Davidson, so heavier is better.
Speaker 2: No one's trying to lightweight a Harley Davidson.
Speaker 1: For me, don't. I don't want anything that adds to
Speaker 1: the weight. But in general, I agree with you that, Hey,
Speaker 1: if you don't like it, just don't.
Speaker 2: Use it in a dou Katie. You do want as
Speaker 2: light as possible in a Portia. I guess they're still
Speaker 2: aiming for light, although they get heavier and heavier. But
Speaker 2: in way Harley a weight is a is a benefit, waight.
Speaker 1: I disagree even in any with the Harley's I'm like,
Speaker 1: it's already heavy. I don't want to add anything else.
Speaker 1: It can't handle it.
Speaker 2: By the way, while Warren weight, let me just tell
Speaker 2: you my thoughts on the Cadillac Escalade IQ. So I
Speaker 2: have been waiting for at least a year, probably longer
Speaker 2: for this because I think it's such a beautiful design
Speaker 2: and I mean I think it's gorgeous and so much room.
Speaker 2: Obviously it's an escalator, so there's so much room inside.
Speaker 2: I'm a big person. I like a lot of room.
Speaker 2: I have kids with car seats that career facing, so
Speaker 2: I need that extra space. And I just love a
Speaker 2: huge land yacht. But this is one of the first
Speaker 2: vehicles I've driven where I'm like, yeah, I can feel
Speaker 2: the weight. That's a little too much. Weight is very heavy, IQ.
Speaker 2: I feel like it's crushing the pavement as.
Speaker 1: I rolled down mad No.
Speaker 2: I mean it's very very that is.
Speaker 1: That is the opposite. When I was driving that in
Speaker 1: San Francisco up and down the cove, it was light
Speaker 1: as a feather. I mean, you just need to go faster.
Speaker 2: No, it's very fast. But if you put it in
Speaker 2: like the V mode, you can push a V button
Speaker 2: on the steering wheel and that puts it into the
Speaker 2: I guess ultimate sporty driving mode, and then you mash
Speaker 2: down the accelerator. It's very difficult to keep it under control.
Speaker 2: That is that I didn't have that so quick, and
Speaker 2: I'm just.
Speaker 1: That's it's quick. Yes, it's quick. I think the steering
Speaker 1: was so light, so good, so nimble and agile. I
Speaker 1: was really impressive. It has rear wheel steering just like
Speaker 1: the GMC Hummer. It can it can do the crab walk.
Speaker 1: It will literally crab walk you into a valet spot.
Speaker 1: I mean, I was like, this thing feels light as
Speaker 1: a feather. I think you just need to drive faster.
Speaker 2: I don't know if I just wasn't thinking about it
Speaker 2: when I drove the Hummer, because I really enjoyed the
Speaker 2: Hummer me too, And I really enjoyed the GMC Sierra
Speaker 2: ev there electric pickup truck, and I imagine those have
Speaker 2: similar battery size and are probably almost as heavy, if
Speaker 2: not as heavy. The Cadillac is the best of the
Speaker 2: three of them in terms of envh You know in
Speaker 2: terms of noise, vibration, and harshness, they have absolutely perfected it,
Speaker 2: but to me, it just felt so and feels I'm
Speaker 2: still driving today so heavy, especially under hard acceleration. It's
Speaker 2: squirmy and I I don't know. The only other complaint
Speaker 2: I have, which I have to say, can every time
Speaker 2: I touch one of the doors to open or close it.
Speaker 2: I don't understand how they made those doors. It feels
Speaker 2: like it feels like they're trying to give me a
Speaker 2: workout by opening or closing the doors. There's a resistance
Speaker 2: there where if you want to open it you have
Speaker 2: to automatic.
Speaker 1: Well that's the audit. You're supposed to let the door
Speaker 1: open for you.
Speaker 2: It doesn't open all the way though, and even if
Speaker 2: you're on a line in a driveway, it won't even
Speaker 2: stay open all the way. It's like my challenger, the
Speaker 2: door just wants to close.
Speaker 1: I do agree it is. It's one of those automatic,
Speaker 1: like semi autonomous doors, and they they're not my favorite.
Speaker 1: I do feel like they get and that's an example
Speaker 1: of technology just getting in the way of getting on
Speaker 1: with your life. Because I actually agree with that, it's
Speaker 1: kind of annoying.
Speaker 2: I don't know why. I'm sure there are big differences
Speaker 2: between this vehicle and the g Wagon, but the g
Speaker 2: Wagon doors.
Speaker 1: Are perfect tiny. Well, I do agree with that.
Speaker 2: The door is much smaller.
Speaker 1: I mean maybe they're a little stores, but those g
Speaker 1: Wagon doors are about eighteen inches long. You know that's true.
Speaker 1: But let's talk about the size of this thing. Because
Speaker 1: it's nineteen feet long, it's like six and a half
Speaker 1: feet tall. I do agree that when driving that vehicle
Speaker 1: in urban environments it's not the best. I would much
Speaker 1: rather use it as a conveyance that someone else is
Speaker 1: driving me in because it's to me it was challenging
Speaker 1: just because of its size. You know, I do agree
Speaker 1: with that. I want to know what you think of
Speaker 1: the big dashboard, those huge, like fifty five inched curve
Speaker 1: screen inside. Did you like that? Did you not?
Speaker 2: Lie? Well? So I love everything else about the vehicle.
Speaker 2: I really love. There are some small things I would
Speaker 2: change in the dashboard, which you have to I think
Speaker 2: be driving it to kind of understand. So when you
Speaker 2: put on a turn signal, it shows you the camera
Speaker 2: view of the left or the right. You can turn
Speaker 2: it off so you don't have to see it. But
Speaker 2: I like it because I can tell it shows me
Speaker 2: what's in my blind spot. The only problem is the
Speaker 2: camera image comes up in the middle above the center stack,
Speaker 2: and I'd like that camera image to come up right
Speaker 2: in front of me steering. You can switch it, Oh,
Speaker 2: can you move it over?
Speaker 1: Yes, you can move it over. Because I had the
Speaker 1: same exact experience as you. I was trying to follow
Speaker 1: a mapped navigation route and every time I would turn
Speaker 1: on my indicator to follow the navigation, that camera would
Speaker 1: come on and cancel out the navigation. So I was
Speaker 1: completely lost. And then I figure out, Oh, I can
Speaker 1: move the camera view into the space in front of
Speaker 1: the steering wheel. But to your point, it took me
Speaker 1: like ten minutes to figure out how to do that,
Speaker 1: and again it wasn't fun.
Speaker 2: I well, I like that. I mean, Kia and Hyundai,
Speaker 2: obviously at a much lower price point, have been doing
Speaker 2: this for a long time. I think it's good technology,
Speaker 2: but initially it ruined my navigation experience as well, until
Speaker 2: I put the navigation in front of me. Anyway, that's
Speaker 2: good to know that I could change it around. It's
Speaker 2: not one hundred percent intuitive, but I think once you
Speaker 2: understand that system, it works well. And I also think
Speaker 2: there's no Apple car Play, and this is GM I
Speaker 2: think has done a great job of this. I don't
Speaker 2: miss Apple car Play in these vehicles. I think it's
Speaker 2: not necessary because everything else works so well. The navigation
Speaker 2: is Google Maps already, which is as good as you're
Speaker 2: going to get for navigation, and the suite of apps
Speaker 2: or whatever that they have covers pretty much everything.
Speaker 1: Yeah, they're going to be offering Dolby autmost soon.
Speaker 2: The audio system I think is pretty good. The AKG
Speaker 2: system in mine, it's still not fantastic, and it's you know,
Speaker 2: it's one hundred and fifty thousand dollars vehicle, the one
Speaker 2: at least as as as optioned when the one I'm driving.
Speaker 1: I think it starts about one twenty seven, which is
Speaker 1: forty grand more than the gas powered Escalade.
Speaker 2: I well, for me, the one I'm driving, Uh, it's
Speaker 2: one forty eight three point fifty with with all one
Speaker 2: hundred and fifty dollars of options. Because it's the top
Speaker 2: the sport too, right, I feel like for that price
Speaker 2: I should expect like a concert quality huh stereo system,
Speaker 2: and it's just not quite there, but it's still better
Speaker 2: than almost anything else.
Speaker 1: Well at most is coming to the Escalade. The weird
Speaker 1: thing about it is they didn't launch it with Dolby Atmost.
Speaker 1: Not that that's the be all and end all, but
Speaker 1: I think it would help get They also.
Speaker 2: Didn't launch it with the automatic Like apparently you're going
Speaker 2: to be able to open and close the doors with
Speaker 2: the screen after a software update, but they haven't done
Speaker 2: that yet.
Speaker 1: Yeah, there are a couple of little yeah, a couple
Speaker 1: of little things that maybe when they arrive, will make
Speaker 1: it a better experience. I think, all in though, this
Speaker 1: is a car you could be proud to own. It's
Speaker 1: a car I'd be proud to own, be proud to
Speaker 1: see in, you know, in terms of arrivals, Oh, if
Speaker 1: you're at an event, for sure. I mean it's and
Speaker 1: there aren't many American vehicles I would say that about.
Speaker 2: I've death Well, I know, I think their whole line
Speaker 2: of SUVs, like the the GMC Yukon Denaley, similar thing
Speaker 2: the Cadillac Escalade V the super charge gas engine option.
Speaker 2: I have had people walk up to me on the
Speaker 2: street or in parking lots and say, oh, that's a
Speaker 2: nice car.
Speaker 1: Yeah.
Speaker 2: So there's some very there's some very cool tech. Also,
Speaker 2: like to open the trunk, you just touch the Cadillac
Speaker 2: emblem on the back, so there's no button on the trunk.
Speaker 1: Hold your hand over secret knowledge.
Speaker 2: Yeah, very cool stuff. So I was excited. I am
Speaker 2: excited to drive it, and it's so awesome to have
Speaker 2: as a family vehicle.
Speaker 1: Does it fit in your garage?
Speaker 2: It barely fits in my garage. And I need to
Speaker 2: have it in the garage because I have to charge
Speaker 2: it myself if I take it to a charging station.
Speaker 2: I went to electrify America because I had gotten it
Speaker 2: down to twenty percent and I spent fifty five minutes
Speaker 2: getting it back to ninety percent. So in fifty five minutes,
Speaker 2: I got that's good. That's an hour if you're on
Speaker 2: a road trip, well to and guess what it costs?
Speaker 1: How much?
Speaker 2: Take a guess fifty five minutes of charging an electrify
Speaker 2: America five dollars. Nope, yes again us you don't charge vehicles. No,
Speaker 2: one hundred eleven dollars. What hundred and eleven dollars to
Speaker 2: charge at electrify America from twenty to ninety.
Speaker 1: I know you're supposed to dump found it. I've dumpound it.
Speaker 2: Yeah, what it was very.
Speaker 1: You might as well be filling up a Rolls Royce
Speaker 1: gas tank because that's about what it costs for a
Speaker 1: fill up.
Speaker 2: My wife, do you put it on the company card? No?
Speaker 2: I paid for it myself.
Speaker 1: What I'm truly flabbergasted. I was thinking five ten dollars
Speaker 1: the thing.
Speaker 2: So, if I'm driving to Ohio, it has a ton
Speaker 2: of range to begin with.
Speaker 1: Like over over four hundred and fifty miles of range.
Speaker 1: I think that's the industry leader.
Speaker 2: That's four and fifteenth very. If you're driving conservative.
Speaker 3: Like a granny and not running put it into V
Speaker 3: and I'm doing like basically ninety miles an hour into
Speaker 3: So but if I'm going to Ohio, that means I
Speaker 3: have to fill up at least once.
Speaker 2: So that's an hour stop and one hundred and ten
Speaker 2: bucks to do it.
Speaker 1: This is not the promise of EV's that we've been sold.
Speaker 2: I'd rather have the Escalade V. I'd rather have the GM,
Speaker 2: the Yukondinality. I'd rather have the Chevy Tahoe z R two.
Speaker 2: You know, all right, let me just ask you a
Speaker 2: little bit about another SUV that's a completely different idea
Speaker 2: and use so you drove the Ineos Grenadier. I have
Speaker 2: not driven one, and I really want to because they
Speaker 2: look awesome and I think they have done some really
Speaker 2: great engineering for that and choices for outsourcing. So what
Speaker 2: do you think?
Speaker 1: Yes, so it's a fascinating vehicle. Obviously we've all seen
Speaker 1: them around. A ton of people have asked me about it.
Speaker 1: I've got the Ineos Grinnandier field Master, which is a
Speaker 1: special edition that is in partnership with Bell Staff. So
Speaker 1: it has which I feel like you might like, Matt,
Speaker 1: like a badge with like the Bell Staff logo on it,
Speaker 1: and it's called the Field Master. I think there's a
Speaker 1: bell Staff jacket called.
Speaker 2: The field very famous.
Speaker 1: Yes, yeah, and so so I had my disclaimers that
Speaker 1: I've really only had it for a day and a half.
Speaker 1: I've got it for the week, so I haven't done
Speaker 1: a ton with it yet. But I can tell you
Speaker 1: early on the steering is the steering turning radius is terrible.
Speaker 1: The steering is very, very loose and all over the place. Obviously,
Speaker 1: this is a vehicle that's tooled for off road driving, so.
Speaker 2: That is the steering is the one thing that worries me.
Speaker 2: I haven't driven it.
Speaker 1: The steering is a challenge.
Speaker 2: It just doesn't automatically center like a normal modern car.
Speaker 1: It really doesn't. It's it's it's all over the place.
Speaker 1: But one thing I really like about it is the
Speaker 1: interior is just big buttons. There are there's there is
Speaker 1: a small screen in the center console for sinking Bluetooth basically,
Speaker 1: but it's just big buttons to adjust climate and sound
Speaker 1: and fans and it's I mean, it's like the idea is,
Speaker 1: if you're wearing gloves, you can still like punch the button,
Speaker 1: which I love.
Speaker 2: It's read necessary no reading.
Speaker 1: No, if you're ninety years old driving the thing, you'll
Speaker 1: it'll work great. It's too big, too tall to fit
Speaker 1: in the company parking garage, so I'm valeting it out front.
Speaker 1: Or actually this morning I just parked it in front
Speaker 1: and walked away because the valet wasn't there. So, you know,
Speaker 1: I hope it's still there. At the end of the day,
Speaker 1: we'll find out.
Speaker 2: I think that's such a So the steering, I wonder,
Speaker 2: do you think it's the kind of thing you would
Speaker 2: get used to if this was your vehicle, would you?
Speaker 1: Yeah? I do, I do, and especially I actually my
Speaker 1: good friend Schmuley, who is a very intense off roader.
Speaker 1: He's done King of the Hammers many times, goes off
Speaker 1: roading almost every have you met you, Mettion Moulley, you
Speaker 1: know smelly we'll have batal. Yes, yeah, he had one
Speaker 1: for a while and he loved it, and he is
Speaker 1: telling me that off road it is exceptional. He wishes
Speaker 1: they would make a manual version. But so you know,
Speaker 1: from my off road driving experts, maybe they do offer
Speaker 1: offer a version. But Schmoley really gave it his seal
Speaker 1: of approval, and I do trust his input. I would say,
Speaker 1: you know, the price on this is like eighty thousand dollars,
Speaker 1: which I was shocked. I thought they were a lot
Speaker 1: more expensive. That seems like a very fair price.
Speaker 2: Yeah, and considering how expensive cars are these days, I agree.
Speaker 2: I think so. I've also heard that it's obviously it's
Speaker 2: it's built for overlanding, right, that's yes, that's the thing.
Speaker 2: They don't make a manual, unfortunately, but it would to me,
Speaker 2: it would make sense, it would make sense.
Speaker 1: I think the field Master they're sort of positioning as
Speaker 1: slightly more lifestyle slash luxury, but it's still pretty rugged.
Speaker 1: I mean, it's cool. It has like a target top
Speaker 1: almost where you can pop out some glass inserts in
Speaker 1: the ceiling. It's massive in the back, it's got a
Speaker 1: ton of storage. It's fun, it's cool. I'm I'm looking
Speaker 1: forward to discovering it more this week.
Speaker 2: I really am excited to read your story. You'll write
Speaker 2: on that on bloomber dot com and then it'll be
Speaker 2: in Pursuits. I have been fascinated by it ever since
Speaker 2: I heard about the idea which which they came up
Speaker 2: with apparently at the Grenadier, which is that's one of
Speaker 2: the tiniest pubs in London. And then I love the
Speaker 2: pub in Belgravia. It's like the most classic, like old
Speaker 2: school pub. There's room for like four or five people
Speaker 2: in there. And I guess the billionaire founder of Ineos.
Speaker 1: Said Jim Ratcliff.
Speaker 2: He said, why are they doing away with the Landrover Defender.
Speaker 2: I think he tried to buy what the yeah? Is
Speaker 2: that right? He tried to buy the Defender sort of
Speaker 2: to make it himself, and land Rover said no, and
Speaker 2: so he just did it anyway.
Speaker 1: He wanted to buy the tooling from Jaguar land Rover
Speaker 1: to try to complete yes his own the defender again
Speaker 1: and that he was told no, so he decided.
Speaker 2: But he made some really good outsourcing decisions. For example,
Speaker 2: the motor is a BMW six Yes, yeah, which is
Speaker 2: unbeatable motor, absolute classic.
Speaker 1: And I believe that Jim Ratcliffe, of course he owns
Speaker 1: some soccer teams. I believe he owns Bell Staff, if
Speaker 1: not all of it, part of it, so he you know.
Speaker 2: Oh really yes, so which, by the way, you and
Speaker 2: McGregor I think wears the He wears a field Master
Speaker 2: like jacket in his motorcycle series Long.
Speaker 1: Way Up, makes sense, makes complete sense. My point being,
Speaker 1: this is a very wealthy man who is not depending
Speaker 1: on ineos to like for his survival to make a
Speaker 1: lot of money, which I think is good. You know,
Speaker 1: I don't like these firms that are sort of betting
Speaker 1: everything on doing a resto mode type vehicle. It's better
Speaker 1: to come at it like this sort of his pet project,
Speaker 1: and he can take the time to do it right
Speaker 1: and to spend the money to do it right.
Speaker 2: A great time to transition to someone who does need
Speaker 2: his new business to work. We talked to Bill Melvin,
Speaker 2: who has bought the Buell brand or the Buell Motorcycle
Speaker 2: Technology from essentially came out of Harley Davidson and then
Speaker 2: bought the brand from Eric Buell himself, and he's starting
Speaker 2: the business, starting production of his super Cruiser motorcycle in
Speaker 2: the fall in Michigan. We had a chance to sit
Speaker 2: down with him. Let's listen to that interview. Bill tell
Speaker 2: us first of all about how you got the business.
Speaker 4: Yeah, well, we have a buy cell company liquid asset,
Speaker 4: and we have been doing a lot of deals in
Speaker 4: the motorsports business, working with OEM's distributors, some race schools,
Speaker 4: and had opportunity to acquire an amazing product.
Speaker 5: Nearly the core of the product at that point is
Speaker 5: our V twin.
Speaker 2: Right.
Speaker 4: It's a one hundred and eighty five horsepower one hundred
Speaker 4: and seventy five horsepower depending on the fuel set up,
Speaker 4: and it's very lightweight. It's a V twin we build
Speaker 4: in America, but it's very you know, it's a Ducati
Speaker 4: style engine, right, so it's got it loves to live
Speaker 4: at seven thousand rpm. Right, Like when you get to
Speaker 4: seven thousand, that's where it starts to breathe. And then
Speaker 4: from there, like everything just turns weightless and you turn
Speaker 4: the throttle up to eleven thousand and it just rips
Speaker 4: right like you got to experience. So it was really
Speaker 4: cool thing to have that, But we didn't have the brand.
Speaker 4: The brand was still owned by Harley Davison at that point, so.
Speaker 2: Harley basically I was reading about this earlier, so Harley
Speaker 2: basically let it die. They wrote it down to zero
Speaker 2: after the Great Financial Crisis, but they still held the asset.
Speaker 5: Correct.
Speaker 1: Yeah, why did they let it go? Just out of curiosity?
Speaker 4: I mean, it was the performance brand of American motorcycles
Speaker 4: and they were, you know, wanted to focus just on
Speaker 4: the heavy cruisers. So as they were doing that, they
Speaker 4: let it let it go. And we feel fortunate that
Speaker 4: we were able to pick it up through some great
Speaker 4: attorneys and a little bit the divine intervention, put it
Speaker 4: back with the high performance engine, and then we started
Speaker 4: working on like what's next.
Speaker 5: We got to build a team.
Speaker 4: We've built an amazing team. We wanted to move it
Speaker 4: to Michigan, the motor state where you have all the
Speaker 4: resources of engineering and motors and gears and and gasoline
Speaker 4: and horsepower.
Speaker 2: But how did you have the idea for the cruiser?
Speaker 2: Because Buel was making as you say, sport bikes.
Speaker 1: Right.
Speaker 2: The idea was low center of gravity. They had the
Speaker 2: fuel and the frame, they had the They were the
Speaker 2: first motorcycle I saw with the exhaust under the bike,
Speaker 2: you know for at street bike. Yep, they were race bikes.
Speaker 2: So how did you say, like, oh, let me get
Speaker 2: Rolling Sands to hard pivot to design a cruiser.
Speaker 5: It was a hard pivot.
Speaker 4: Yeah, while we were looking at the engine and the
Speaker 4: platform and what could we first do with this high
Speaker 4: performance platform that would also be more Americana, right. So
Speaker 4: you look at the traditional styling of a cruiser, and
Speaker 4: I thought, I want to have a traditional cruiser, steel tank,
Speaker 4: steel frame, but package in our superbike. And so I thought,
Speaker 4: who would be the best designer for this? I had
Speaker 4: known Rolling Sands.
Speaker 1: Is the best designer.
Speaker 5: He is a yes, just a genius.
Speaker 4: So we had like a late night Friday phone call
Speaker 4: and talked about the way it would come together, and
Speaker 4: like a week later he sent over the sketch and
Speaker 4: that was it.
Speaker 5: It was beautiful.
Speaker 1: Did you have a certain writer or certain mentality in
Speaker 1: mind when you were talking with Roland about what to create,
Speaker 1: because I'm very curious about what type of person is
Speaker 1: going to be drawn to this bike besides Matt Who.
Speaker 1: I think you're even surprised at how much you like it. Who.
Speaker 2: I was pretty surprised. I mean I knew I would
Speaker 2: like it, and I've been following it since you guys
Speaker 2: first unveiled it with Rolling Sands like years ago. But
Speaker 2: I've been I don't know, I've been blown away by
Speaker 2: the engine. Really, it makes this insane sound when you
Speaker 2: chopped the throttle and the handling. It's just it reminds
Speaker 2: me a lot of the KTM Super Duke when they
Speaker 2: first came out with a twelve ninety, except for it
Speaker 2: actually looks cool.
Speaker 4: So yeah, well that the coolness is really something that
Speaker 4: Roland put into it, right. I mean, he's an artist
Speaker 4: who's got a great designers. But you know, we wanted
Speaker 4: to really go to the core of the American motorcycle
Speaker 4: market and give the riders what they hadn't had for
Speaker 4: that they've always wanted, right, They've been going to Ducati's
Speaker 4: because that was the performance that they wanted. That was
Speaker 4: the engine sound, that was the exhaust note that they
Speaker 4: were looking for. But they couldn't have that performance in
Speaker 4: an American style bike and So that was the vision
Speaker 4: to create that Americana with a mule brand, a performance
Speaker 4: brand that people know around the world, and you know,
Speaker 4: put something together that no one's done before in the US.
Speaker 2: So tell me about I know you've taken a lot
Speaker 2: of preorders. I think the idea is you pay a
Speaker 2: thousand dollars to get on the list and then you're
Speaker 2: eligible to buy it for like twenty five when it
Speaker 2: comes out. So give us those details. How many preorders?
Speaker 2: When are you going to start building it? When's the
Speaker 2: first delivery?
Speaker 5: So we have a little over six thousand pre orders,
Speaker 5: that's a lot.
Speaker 2: Yeah, our team has.
Speaker 5: Been cranking ahead.
Speaker 4: The cool thing is we've built that awesome team. They're
Speaker 4: really energetic, passionate group about making a cool product, and
Speaker 4: they've been just cranking away on all the development steps
Speaker 4: and we do final testing, emissions, EPA, CARB, get all
Speaker 4: those things buttoned up, and we start production this fall.
Speaker 1: Okay, So are you going to be hit by tariffs?
Speaker 1: I mean I have to think, I have to think
Speaker 1: right now, this is a great time to be launching
Speaker 1: an American made bike. How affected are you going to
Speaker 1: be by tariffs?
Speaker 5: Yeah, we'll be a little bit affected.
Speaker 4: On our components, because we do have some foreign components,
Speaker 4: but on the new bike we would really focus for
Speaker 4: the last three years to have more US content. So
Speaker 4: eighty five percent of the new components are US.
Speaker 1: Supersis that's high? Yeah, that's really high.
Speaker 5: And we've been focused on that for a while.
Speaker 4: But if there was like a large tariff on European
Speaker 4: motorcycles or European exports, that would be helpful for us,
Speaker 4: right because then you know, the similar you know, performance
Speaker 4: du Katti or BMW is going to be you know,
Speaker 4: twenty five or fifty percent more and ours will have
Speaker 4: like a you know, five percent in.
Speaker 1: Oh, you're smiling, so yeah, like that.
Speaker 2: So I have to think the elephant in the room
Speaker 2: is the Harley Davidson Lowrider S just because they also
Speaker 2: build that as their performance cruiser. Obviously, it's a very
Speaker 2: different thing in terms of the motor and actually the
Speaker 2: seating position. Although they're similar in that they're both kind
Speaker 2: of mid footpegs and kind of a raised riser, they
Speaker 2: are actually a little bit different. But I was talking
Speaker 2: with Shannon at the Moto GP, who is your supply
Speaker 2: chain director, and I don't know how much we can
Speaker 2: talk about this, but she said, Harley Davidson's components are
Speaker 2: like thirty to forty US. Yeah, they had a lot
Speaker 2: of that sounds much lower than I would have expected.
Speaker 4: Yeah, and they moved a lot of their manufacturing overseas,
Speaker 4: which is, you know, a challenge that they're going through
Speaker 4: right now. For us, we're building them in Michigan. But
Speaker 4: you know, it's a it's a cool thing that we've
Speaker 4: been building. It's a interesting vibe that we're been getting
Speaker 4: from the customers, right, I mean, we're getting all these
Speaker 4: young customers who are coming to us saying, you know,
Speaker 4: this is what we wanted, right, we want a US product.
Speaker 4: We're willing to pay a little bit more for it.
Speaker 4: We're excited that you guys are focused on US supply
Speaker 4: chain and we've been building like this super cool, energetic
Speaker 4: vibe with our team. Like if you go into our factory,
Speaker 4: like it's almost a reality show.
Speaker 5: You got all these you know.
Speaker 2: People, just you should make it, right, I mean, and
Speaker 2: it will be then basically the only really American made motorcycle.
Speaker 2: I mean not just assembled, but you're going to have
Speaker 2: more than half of your components sourced from the US.
Speaker 2: You're going to build it in the US, and I
Speaker 2: don't think that Indian and Harley then will meet that criteria.
Speaker 4: I'm not sure exactly what their percentages are. But we've
Speaker 4: been really focused on it, right. I mean, it's it's
Speaker 4: hard to do, it's expensive. You know, we've we've been
Speaker 4: you know, raising some capital with some you know investment family,
Speaker 4: friends and family that want to be aligned in building
Speaker 4: this American product. But it's great to have that support
Speaker 4: from the customers because they're pulling us ahead, right And
Speaker 4: those those riders are like these core riders out in
Speaker 4: LA that are you know, the diner bros.
Speaker 1: They're insane.
Speaker 4: They are I They're insane, super passionate about the types
Speaker 4: of product they're riding. The low rider s just really
Speaker 4: doesn't give them what they want, right, Like it's it's heavy,
Speaker 4: it's got good torque, but as much as your supercruiser
Speaker 4: away it's just about five hundred pounds, so as the
Speaker 4: low riders is like over six hundred, like six fifty
Speaker 4: or something or six seventy. They're horse powers like one
Speaker 4: twenty or one hundred and seventy five. They have a
Speaker 4: little bit more torque, but we've got you know, very
Speaker 4: quick speed so you turn the throttle. It's got one
Speaker 4: hundred and one pounds of torque on undred five hundred
Speaker 4: pounds bike.
Speaker 5: It just rips.
Speaker 1: Can I just ask a provocative question. I'm not going
Speaker 1: to ask if you considered making this new bike electric
Speaker 1: because it doesn't fit at all with what you're describing
Speaker 1: you want the brand to be. But do you think
Speaker 1: there is a place for electric bikes in the broader
Speaker 1: world of motorcycles and what is their future? Or is
Speaker 1: that something that you're just like, I.
Speaker 2: Think I just jump in for a second. It is
Speaker 2: funny that you're the second person to ask this question
Speaker 2: of Bill today. Your interest was peaked in motorcycles because
Speaker 2: you were tinkering in your garage and electric bikes before
Speaker 2: any existed, right.
Speaker 4: Yes, Yeah, I started riding when I was four. My
Speaker 4: dad had a huge collection of rare bikes and he
Speaker 4: was a historian and a deal maker, and so I
Speaker 4: was riding like all the bikes you could ever imagine,
Speaker 4: similar to what me and magnets are driving all kinds
Speaker 4: of different cars.
Speaker 5: I had that growing up, So I was fortunate.
Speaker 2: And then you're into bikes already, but you did get
Speaker 2: into electric propulsion.
Speaker 4: Started working on electric vehicles, was testing some of the
Speaker 4: new electric motorcycles that were out in the market, was
Speaker 4: starting to design an electric cycle, had the website electriccycle
Speaker 4: dot com, was working on some electric scooters. But really
Speaker 4: what I was seeing is that the power to wait
Speaker 4: isn't quite there. So the weight of the battery and
Speaker 4: the power that you need out of it is too
Speaker 4: heavy for two wheels. So to have a comparable motorcycle
Speaker 4: similar to what we have with any kind of similar
Speaker 4: range is going to be like seven hundred pounds, right,
Speaker 4: eight hundred pounds, and then when you get done going
Speaker 4: eighty miles ninety miles, you have to sit there for
Speaker 4: an hour and a half. So the charge factor was
Speaker 4: a big factor as well. And it's shown in the
Speaker 4: industry right. A lot of the electric companies have been
Speaker 4: having issues with their sales and you know customer satisfaction.
Speaker 2: Well, all you have to do is watch the long
Speaker 2: way up and realize it's just not the right way
Speaker 2: to travel, but it could be someday, right, and it
Speaker 2: is fun for those short zips. I wonder about track
Speaker 2: use for your Supercruiser. Have people been taking down the track,
Speaker 2: because that's instantly what I wanted to do. We did
Speaker 2: go on the track.
Speaker 4: Yeah, so we went out with a pro rider, and
Speaker 4: we have our superbike, the Hammerhead, which is a Ducatti
Speaker 4: level superbike, and we have the hammer of the Supercruiser
Speaker 4: right there with it. And it was like one second
Speaker 4: off on lap times, so it rips on the track.
Speaker 4: It has a lean angle similar to a superbike, but
Speaker 4: it doesn't look like one, right, So it's it's kind
Speaker 4: of need to have that. You can go down the road,
Speaker 4: you can go down the beach, you can cruise, but
Speaker 4: you can go on the track. You can rip, you
Speaker 4: can stunt it, you can do wheelaser. It does all
Speaker 4: kinds of fun stuff as you've seen in some of this.
Speaker 2: Good because I don't want to be a power ranger anymore,
Speaker 2: you know now, I just want to be a angel.
Speaker 1: Yes, I love it.
Speaker 2: That was Bill Melvin, the owner and CEO of Buell Motorcycles,
Speaker 2: and suffice it to say, I'm very excited about that.
Speaker 1: Me too, Me too. I think, I mean it makes sense.
Speaker 1: I hope. I hope they can pull it off.
Speaker 2: I really do as well. I think they're one of
Speaker 2: those businesses, you know, you take a ton of orders
Speaker 2: like a singer during the pandemic or probably icon happened
Speaker 2: to them, rebology, and then you've got to turn around
Speaker 2: and make them. You got to execute, and it'll be
Speaker 2: it'll be amazing to see if they can execute and
Speaker 2: make money, right, because it's expensive to produce stuff in America.
Speaker 1: It's so I mean the tariffs, the tariffs, I mean,
Speaker 1: I don't think. I don't know if they're ready.
Speaker 2: Well, fortunately they don't care that much about these arrests
Speaker 2: because they've sourced most of their supply chain in America. Yeah,
Speaker 2: what do you So you're driving the Ineos Grenadier. We're
Speaker 2: gonna hear more about that. We're gonna get your your
Speaker 2: article on it. Oh, by the way, one of the
Speaker 2: coolest things about the Ineos Grenadier, well maybe not the coolest,
Speaker 2: but something a flare touch that I love. Yes, have
Speaker 2: you configured a vehicle online?
Speaker 1: Oh? No, No.
Speaker 2: When you can figure the vehicle, you can choose the
Speaker 2: color of the frame under the body. So I like
Speaker 2: to configure a blue Grenadier and I pick a red
Speaker 2: frame and then you can just barely see it peeking
Speaker 2: out under the vehicle, like you almost have to know
Speaker 2: to look what a tease? Don't you think that's cool.
Speaker 1: Yes, I think that's very cool. It's like stitching on
Speaker 1: the inside of a suit or exactly can't leg or.
Speaker 2: Yeah, you know, like the British guys are always wearing
Speaker 2: red socks yea, even though they're dressed in a dressed
Speaker 2: to the nines in a suit in the city and
Speaker 2: and then like you can only see it when they
Speaker 2: sit down on the tube or whatever. Real Yeah, very cool.
Speaker 2: What else have you got going on? You say, Aaron
Speaker 2: Water is coming out this week?
Speaker 1: Water is Saturday, guess Yeah, planning on it, Yeah, Saturday morning.
Speaker 1: And that's kind of you know, Formula one Miami is
Speaker 1: coming up. I'm not going to go, but we've got
Speaker 1: some guests for the show coming up that are going
Speaker 1: to come on around F one Miami, and I'm gonna
Speaker 1: have some coverage on that coming up. So that'll be
Speaker 1: good something to look forward to. And yeah, that's kind
Speaker 1: of it. You know. New York was so fun last week.
Speaker 1: This week I'm focusing on, you know, grounding, going to
Speaker 1: ground in La nice, chilling out, Yeah.
Speaker 2: Working on yourself a little bit there.
Speaker 1: Yeah, yeah, you know, walk the dog, get a coffee,
Speaker 1: try to say chill, you know, try to go for
Speaker 1: a day or two without having a cocktail or two.
Speaker 2: You know, just get it too, you know my whoop
Speaker 2: thing that I wear, this whoop. The last few days
Speaker 2: have not been good in terms of recovery. I don't know,
Speaker 2: like I'm just I'm all over the place. Maybe too
Speaker 2: much sugar, not enough sleep, not enough exercise. So I
Speaker 2: really need to ground myself as well.
Speaker 1: Yes, yeah, you.
Speaker 2: Know, play some sports, maybe talk to my pickleball, talk
Speaker 2: to my shrink a little bit, and just get back
Speaker 2: to do some breathing exercises completely.
Speaker 1: I love the breathing. Get some incense.
Speaker 2: Oh.
Speaker 1: I found some really good incense in New York this trip, Matt.
Speaker 1: I know you're an incense I like it. I found some.
Speaker 1: I've been burning the incense.
Speaker 2: Scent.
Speaker 1: There's a there's a scent called, Oh I'm gonna butcher
Speaker 1: it coat desser. It's by a reb you know that company,
Speaker 1: a reb or Rebay.
Speaker 2: No incense from street vendors, and there's not a brain necessarily, Yes, exactly.
Speaker 1: Nag Champa. I like that too.
Speaker 2: Yeah of college. Yeah, dog Champa smells like an n
Speaker 2: y U dorm room.
Speaker 1: Yeah, you know, there's a there's a store on Elizabeth
Speaker 1: Street called Love Adorn. That's got a great selection. I
Speaker 1: highly reckon.
Speaker 2: All right, I'll go check.
Speaker 1: Out all sorts of instances. Oh, I should say, our
Speaker 1: buddy Steve Serio's coming to LA and I'm going to
Speaker 1: have dinner with him on Saturday.
Speaker 2: Oh nice, So we should get him back on the show.
Speaker 1: We should get him back on the show. You know,
Speaker 1: I'm sure you'd be happy to talk about the summer auctions.
Speaker 2: Very cool. All right, Well we'll do that here next week.
Speaker 2: Please tune in again and email us if you've got
Speaker 2: anything that you want to talk about. I'm Matt Miller,
Speaker 2: and
Speaker 1: I'm Hannah Elliott, and this is Bloomberg