WEBVTT - Buell Motorcycles with Bill Melvin; Plus, the Cadillac Escalade IQ

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news. I'm Matt Miller and

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<v Speaker 1>I'm Hannah Elliott, and this is Hot Pursuit.

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<v Speaker 2>All right, we have I'm very excited because we get

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<v Speaker 2>to play our Buell interview today.

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<v Speaker 1>Yeah, with Bill Milvin.

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<v Speaker 2>Yeah, so you'll hear a little bit about starting a

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<v Speaker 2>business in America. It is a motorcycle business, not a

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<v Speaker 2>car business, but I think people still care.

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<v Speaker 1>I think yeah, And the timing is fascinating because it's

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<v Speaker 1>an old brand but they're bringing it back and it's

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<v Speaker 1>mostly American, and yeah, I think the whole thing is fascinating.

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<v Speaker 1>I actually want to follow this story as it as

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<v Speaker 1>it unfolds.

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<v Speaker 2>He's also a car lover. By the way, I went

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<v Speaker 2>to the auto show with him last week, which turned

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<v Speaker 2>out to be pretty cool.

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<v Speaker 1>I went, I was going to ask you how that went.

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<v Speaker 2>Yeah, it was fun because Magnus knew some important people,

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<v Speaker 2>including Brian Miller, whuns Manhattan Motor Cars. Then he introduced

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<v Speaker 2>me to Brian Miller, and then Brian gave me his

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<v Speaker 2>take on the whole tariff thing, which was I thought,

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<v Speaker 2>really fascinating. And you know, people write off these auto shows.

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<v Speaker 2>I do for sure. Because they're not as.

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<v Speaker 1>There's not a lot of news broken for those of

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<v Speaker 1>us who are covering news, it's not news.

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<v Speaker 2>It's not like it used to be. But I still

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<v Speaker 2>love seeing the cars. Like there was a Mustang GTD there,

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<v Speaker 2>which is absolutely gorgeous. The literalty was white with the

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<v Speaker 2>red and blue stripes and you could you can see

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<v Speaker 2>the shocks and in the suspension system in the back.

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<v Speaker 2>I just was dying.

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<v Speaker 1>Yeah. I mean for people who haven't seen that car yet,

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<v Speaker 1>that's the perfect opportunity to see that car, because I mean,

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<v Speaker 1>it's it's a big deal. It still is a big deal,

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<v Speaker 1>even though it's you know, it's been out for a year.

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<v Speaker 1>It's a big deal. So if you haven't seen it,

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<v Speaker 1>it's worth going.

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<v Speaker 2>Plus, I saw the Ford PR there and I was

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<v Speaker 2>begging him to let me. I was like, dude, is

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<v Speaker 2>there any chance I could drive this?

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<v Speaker 1>Did you get a commitment?

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<v Speaker 2>He said maybe at Lamont.

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<v Speaker 1>Yeah, it's not not.

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<v Speaker 2>We Also, I also want to talk a little bit

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<v Speaker 2>before we get into that stuff. I want to go

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<v Speaker 2>through the emails that we got and then need to

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<v Speaker 2>go through and then I want to talk about the

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<v Speaker 2>Cadillac Escalade IQ it's a big halt, like maybe ten

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<v Speaker 2>pounds worth of electric vehicle that you drove already and

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<v Speaker 2>I'm spending the week with now.

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<v Speaker 1>Yes, by the way, before we jump in, are you

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<v Speaker 1>planning to turn on your camera met or do you

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<v Speaker 1>stay out?

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<v Speaker 3>Yeah?

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<v Speaker 1>You know, I'd love to see your shining place.

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<v Speaker 2>I will, I will turn it on.

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<v Speaker 1>I'm talking to myself here.

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<v Speaker 2>So obviously our listeners.

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<v Speaker 1>There we go. There you are. You're still in your

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<v Speaker 1>You're still in your corporate corporate, Yeah, I get it.

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<v Speaker 1>We have to do that times.

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<v Speaker 2>You've got the union jack on your.

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<v Speaker 1>You know what this is. I'm so proud of it.

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<v Speaker 1>This is Kate Moss's collaboration with Topshop that she did

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<v Speaker 1>some years back. This is a reproduction of the John

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<v Speaker 1>Galliano union jack jacket that she wore on the cover

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<v Speaker 1>of Vogue back in the day, and the top Shop

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<v Speaker 1>recreated it. And I found this inn a vintage store

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<v Speaker 1>last week in New York for fifty bucks. Nice and

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<v Speaker 1>I'm loving it, so thank you for noticing.

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<v Speaker 2>Nice. Very cool. You know what, why don't we talk

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<v Speaker 2>a little bit before we get into everything else. Let's

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<v Speaker 2>go through the emails, and one of them has to

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<v Speaker 2>one of them touches on textiles and clothing right our

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<v Speaker 2>ongoing discussion about Japanese denim. Dean wrote in and said

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<v Speaker 2>thanks very much for continuing on that thread. He says,

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<v Speaker 2>of course Magnus has firsthand knowledge of clothing production. All right,

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<v Speaker 2>So anyway, we do a pre shape people writing in

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<v Speaker 2>and our email address is hot Pursuit at Bloomberg dot net.

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<v Speaker 1>Yeah, that right, Hot Pursuit at Bloomberg dot net. And

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<v Speaker 1>Dean know you are not the only idiot who names

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<v Speaker 1>all your vehicles for us to see in the email.

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<v Speaker 1>And we do appreciate you sending the photos.

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<v Speaker 2>And do you nail it cars? Also?

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<v Speaker 1>Do you? I don't know. No, I'm not a I'm

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<v Speaker 1>not a namer of cars at all. I never have

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<v Speaker 1>I go by color. I say, the red one. What

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<v Speaker 1>about you?

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<v Speaker 2>You need your dor? No, I don't. When I was

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<v Speaker 2>a kid, we did our family cars like the blue

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<v Speaker 2>suede was my oh that's nice Volvo to forty gail

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<v Speaker 2>station wagon from nineteen eighty four. It was baby blue.

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<v Speaker 2>But no, I don't. I don't do that anymore. I

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<v Speaker 2>guess I would if if there was some reason, but

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<v Speaker 2>I just don't personify these things.

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<v Speaker 1>No, I don't. I don't either. I don't think there's

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<v Speaker 1>anything wrong with that at all. It's just I personify

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<v Speaker 1>my dog. I think that's where I direct my humanization

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<v Speaker 1>of things.

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<v Speaker 2>I'm glad you name your dog Willow.

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<v Speaker 1>Yeah, Willow, she identifies as she her person.

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<v Speaker 2>That's great that she has her own pronouns rather than

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<v Speaker 2>it Yeah, noice, it's definitely a girl, all right. Cool.

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<v Speaker 2>So we got another email from a guy named Tony

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<v Speaker 2>and very happy that he listens to the show, and

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<v Speaker 2>he was applauding our tariff discussion, which, by the way,

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<v Speaker 2>a different person wrote in and said, basically he won't

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<v Speaker 2>be buying a Lamborghini revwlto because of the tariffs. Now

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<v Speaker 2>he thinks that's going to hold him.

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<v Speaker 1>Wa wait, did I miss that email? I don't think

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<v Speaker 1>I saw that one. Yeah, that was, oh, I know,

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<v Speaker 1>from from James. Yeah, yes, from James. You know.

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<v Speaker 2>I feel like, if you can, if you can plock

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<v Speaker 2>down for a Lamborghini Revvelto, it's not going to matter

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<v Speaker 2>to you. If it's ten percent more, twenty percent more. Well,

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<v Speaker 2>maybe I'm wrong.

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<v Speaker 1>I think that's what Ferrari is also banking on. You know,

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<v Speaker 1>they're going to charge a percent more I think across

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<v Speaker 1>the board, and they're assuming people will pick up the slack. Also,

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<v Speaker 1>I have an Ineos grunadier this week. I have the

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<v Speaker 1>field master and I know I was I can't wait

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<v Speaker 1>to talk about that. But they they also said they

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<v Speaker 1>were going to charge slightly more, but they don't, you know,

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<v Speaker 1>to to manage with the tariff increase. But they didn't

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<v Speaker 1>think that would be you know that that won't put

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<v Speaker 1>off their buyers.

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<v Speaker 2>All right, can you not talk about the Ineos grenade?

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<v Speaker 1>I could talk about it, okay, good, I just didn't

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<v Speaker 1>want to derail well.

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<v Speaker 2>I just wanted to ask one thing because yeah, getting

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<v Speaker 2>back to the emails, the list of emails, Tony writes

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<v Speaker 2>in and says thanks for the terror discussions. But also

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<v Speaker 2>he and his wife are going to air and Water

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<v Speaker 2>next week. And I was thinking what is air and water?

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<v Speaker 1>But you know, so Aaron water is from the folks

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<v Speaker 1>who do left to Colt and this is it's not

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<v Speaker 1>left to Colt. It's modern more modern cars too. It's

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<v Speaker 1>April twenty sixth Saturday, and I believe Long Beach. I

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<v Speaker 1>believe it's at the fair grounds.

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<v Speaker 2>Is that Long Beach like is that in California? Oh?

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<v Speaker 1>Sorry, Yes, that's in That is in California. It's at

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<v Speaker 1>Oh it's at the Orange County Fair and Events Center.

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<v Speaker 1>The locations change every year, but it's it's honestly a

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<v Speaker 1>big Porsche party. That's what That's what people need to know.

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<v Speaker 1>It's a big Porsche party. Left to Cole is this ongoing,

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<v Speaker 1>sort of rotating show of classic vintage porschees air and

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<v Speaker 1>water is sort of like a shoot off of that,

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<v Speaker 1>featuring historic and modern cars, race and street cars. It's

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<v Speaker 1>just a Porsche car show.

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<v Speaker 2>I get it, so I won't nail the pronunciation either,

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<v Speaker 2>But loft Colt is air cooled.

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<v Speaker 1>Right, exactly?

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<v Speaker 2>Yes, Yes, Colt is cooled.

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<v Speaker 1>Yes, and the people you know, you you instantly burnish

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<v Speaker 1>your Porsche street cred if if you.

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<v Speaker 2>Say, what's your take on that? Because I always I've

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<v Speaker 2>been a fan of Porsche's since I was nine, right,

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<v Speaker 2>I'm fifty one, so forty two years and I love

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<v Speaker 2>I grew up with the nine six four, and I

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<v Speaker 2>then I loved the nine to nine three, but I

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<v Speaker 2>also liked the nine nine six when it came out,

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<v Speaker 2>and the nine nine seven. I was happy when they

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<v Speaker 2>went back to the regular headlights, and then I bought

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<v Speaker 2>a nine nine to one, which I thought was perfect.

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<v Speaker 2>I never really cared if there was a water cooler

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<v Speaker 2>in the car or not, Like, who cares if it's

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<v Speaker 2>air cool.

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<v Speaker 1>A lot of people, Oh, I mean a lot of people.

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<v Speaker 1>That is the that is the defining characteristic. It's a

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<v Speaker 1>lot of people care. It's the defining it's it's the

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<v Speaker 1>break between vintage Porsches and modern Porsches. Put it that way.

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<v Speaker 1>It's it's just in the timeline that is the Berlin

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<v Speaker 1>Wall between the old stuff new stuff.

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<v Speaker 2>It's weird because in my mind, the break is between

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<v Speaker 2>nine six four and nine nine three, because that's when

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<v Speaker 2>they with the nine nine three, they got rid of

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<v Speaker 2>the wings. You can no longer see the wings from

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<v Speaker 2>the driver's seat, right because the headline headlights are then

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<v Speaker 2>raked so far back, and the nine six four still

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<v Speaker 2>had like the big turtle eye headlights.

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<v Speaker 1>Well, you're not far off because the nine nine three

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<v Speaker 1>was also the last air cooled portion in e life. Right.

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<v Speaker 2>So you're so you're you're not my wall one generation.

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<v Speaker 1>Yeah, yeah, completely, I don't think you're I don't think

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<v Speaker 1>you're off at all. And The funny thing is that car.

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<v Speaker 1>To me, the nine nine three looks so tiny now,

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<v Speaker 1>and the older it gets, the better it looks. I

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<v Speaker 1>didn't It's weird to say, but even like ten years ago,

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<v Speaker 1>I didn't necessarily love it. But now I'm like, oh,

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<v Speaker 1>it looks really cool and it reminds me of like

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<v Speaker 1>Michael Jordan, like when the when the Chicago Bulls were

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<v Speaker 1>winning everything. It's like that era of when Nike was

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<v Speaker 1>super cool, and I don't know, it's a good.

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<v Speaker 2>I totally agree. Like the looks of the nine nine

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<v Speaker 2>to three when it came out, I loved it, and

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<v Speaker 2>then you know, after the nine nine seven when they

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<v Speaker 2>kind of went back to the sort of nine six

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<v Speaker 2>four form, I didn't like it as much because I

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<v Speaker 2>thought the headlights were too raked. But now as we

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<v Speaker 2>get further away, I like it. But in terms of

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<v Speaker 2>the motor right, I think it's always interesting because Harley

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<v Speaker 2>people are the same way, like they really care if

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<v Speaker 2>there's a radiator, like it really makes a huge difference.

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<v Speaker 2>It did on Ducatti monsters. Also, right from the S

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<v Speaker 2>two R to the S four RS. I don't know

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<v Speaker 2>why people get so up in arms about throwing a

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<v Speaker 2>radiator on a motor like, especially if you can get

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<v Speaker 2>more horsepower out of it, why does it matter it's

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<v Speaker 2>still naturally aspirated.

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<v Speaker 1>You know, It's got to be a mix of nostalgia

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<v Speaker 1>and also a deep sense that somehow things that are

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<v Speaker 1>mechanical and analog are more authentic than things that are

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<v Speaker 1>more technologically advanced. And I've been thinking about this a lot.

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<v Speaker 1>Just as we go deeper and deeper into the world

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<v Speaker 1>of AI and social media and we get farther away

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<v Speaker 1>from humanity, from human everything from human creation, human thought,

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<v Speaker 1>human interaction, human skill and design and attention, I think

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<v Speaker 1>I think it's all just this sense that as we

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<v Speaker 1>move further down this road of virtual reality and computerized everything,

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<v Speaker 1>some people like the thought of maintaining a closer connection

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<v Speaker 1>to truly mechanical and analog tech. I don't know things,

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<v Speaker 1>what do you think?

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<v Speaker 2>Well, is that nuts? No? I totally.

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<v Speaker 1>I've been agreeing about that, and I'm not saying it's rational,

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<v Speaker 1>Like when we're talking about radiators and motorcycles.

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<v Speaker 2>Yeah, because there's nothing digital about right, Well, a water

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<v Speaker 2>cooled Porscha engine, it's still it still doesn't need any computers,

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<v Speaker 2>right Necessarily, you could still have carbureted sure water cooled engine.

0:12:19.960 --> 0:12:23.680
<v Speaker 2>So I just I don't know, I get it, especially

0:12:23.679 --> 0:12:27.880
<v Speaker 2>with motorcycles because I wouldn't want to Harley that's liquid

0:12:27.920 --> 0:12:31.720
<v Speaker 2>cooled either. But with Porscha's I don't care as much.

0:12:31.800 --> 0:12:35.040
<v Speaker 2>I the air cooling isn't the problem, and I don't

0:12:35.040 --> 0:12:38.679
<v Speaker 2>even care as much if the steering is electronic. But

0:12:38.720 --> 0:12:40.960
<v Speaker 2>it starts when you start moving further and further in

0:12:40.960 --> 0:12:42.160
<v Speaker 2>that direction. It does bother me.

0:12:42.360 --> 0:12:45.360
<v Speaker 1>And I do think it's it's it's like it's an

0:12:45.360 --> 0:12:48.760
<v Speaker 1>emotional thing. It's not necessarily rational all the time. So

0:12:48.920 --> 0:12:51.120
<v Speaker 1>the nine nine three was so interesting too because that

0:12:51.240 --> 0:12:55.200
<v Speaker 1>was fifty years basically of air cool technology. So that

0:12:55.320 --> 0:12:56.880
<v Speaker 1>was the last and then when they switched to the

0:12:56.960 --> 0:12:59.560
<v Speaker 1>nine ninety six, which, by the way, everyone hated the

0:13:00.000 --> 0:13:03.200
<v Speaker 1>in addition to just hating the idea of water cooled engines,

0:13:03.440 --> 0:13:05.920
<v Speaker 1>hated the headlights, which we should discuss, Matt. I mean

0:13:05.960 --> 0:13:09.080
<v Speaker 1>people love them, people, especially with these old brands like

0:13:09.120 --> 0:13:12.120
<v Speaker 1>Harley Davidson you mentioned and Portia, and also I think

0:13:12.160 --> 0:13:15.640
<v Speaker 1>Corvette goes there too. People just hate change in general,

0:13:15.920 --> 0:13:19.560
<v Speaker 1>like no, like the new thing of anything instantly is

0:13:19.559 --> 0:13:21.360
<v Speaker 1>gonna get a lot of hate to some of these

0:13:21.559 --> 0:13:22.520
<v Speaker 1>iconic shapes.

0:13:22.800 --> 0:13:24.760
<v Speaker 2>It's to some extent, it's true. And by the way,

0:13:24.920 --> 0:13:28.960
<v Speaker 2>I hate the nine nine six headlights and I will

0:13:29.080 --> 0:13:31.200
<v Speaker 2>always hate it. I will always hate them. I don't

0:13:31.240 --> 0:13:34.320
<v Speaker 2>care if collectors say, like now is the time, like

0:13:34.400 --> 0:13:37.240
<v Speaker 2>Ted Gooshu goes out and buys a nine nine six Turbo,

0:13:37.400 --> 0:13:41.720
<v Speaker 2>so we all should. I do not like it, and

0:13:41.960 --> 0:13:43.120
<v Speaker 2>I why not?

0:13:43.280 --> 0:13:43.880
<v Speaker 1>But why not?

0:13:43.960 --> 0:13:48.360
<v Speaker 2>If they look so plastically there's just too much junk,

0:13:49.520 --> 0:13:54.840
<v Speaker 2>you know, dripping into the body. I don't love the

0:13:55.080 --> 0:13:57.200
<v Speaker 2>as I say, the rake of the nine nine three headlights,

0:13:57.200 --> 0:14:00.520
<v Speaker 2>but at least they're round, you know. Yeah, the nine

0:14:01.679 --> 0:14:05.760
<v Speaker 2>become like this melted jelly bean that all SUV shapes

0:14:05.800 --> 0:14:07.760
<v Speaker 2>are now, you know. And I just don't like it

0:14:07.800 --> 0:14:11.199
<v Speaker 2>at all. I don't care if it's water cooled. I'm

0:14:11.240 --> 0:14:14.000
<v Speaker 2>glad that they take a step forward in that kind

0:14:14.040 --> 0:14:16.280
<v Speaker 2>of It's not really technology, is it. I guess it

0:14:16.360 --> 0:14:20.200
<v Speaker 2>is technology and that sort of engineering, but yeah, I don't.

0:14:20.520 --> 0:14:21.960
<v Speaker 2>I was so happy when they went back.

0:14:22.000 --> 0:14:25.240
<v Speaker 1>I was gonna say, I feel like Porsche probably would

0:14:25.240 --> 0:14:28.200
<v Speaker 1>never admit this, but their actions after the nine to

0:14:28.240 --> 0:14:30.920
<v Speaker 1>ninety six sort of might have proved that they did

0:14:30.960 --> 0:14:32.560
<v Speaker 1>agree with the general kids.

0:14:32.680 --> 0:14:34.600
<v Speaker 2>By the way, the nine nine seven I've always changed.

0:14:34.800 --> 0:14:36.400
<v Speaker 2>I've always thought that nine nine to seven is so

0:14:36.640 --> 0:14:42.120
<v Speaker 2>cool because they made that, they made that compromise, they

0:14:42.160 --> 0:14:44.880
<v Speaker 2>went back to the original roundheadlights. But they continue to

0:14:44.920 --> 0:14:47.880
<v Speaker 2>develop what essentially was a nine nine to six. Right,

0:14:48.000 --> 0:14:52.120
<v Speaker 2>That's that generation lasted for thirteen years. So if you

0:14:52.160 --> 0:14:55.440
<v Speaker 2>get a nine nine to seven, you're getting the end

0:14:55.720 --> 0:14:59.840
<v Speaker 2>of that. You know, attempt at perfect at perfection for

0:15:00.120 --> 0:15:03.000
<v Speaker 2>nine to eleven, and they they they came so far,

0:15:03.160 --> 0:15:06.120
<v Speaker 2>they did so well. I think everything is so sordid.

0:15:06.400 --> 0:15:09.400
<v Speaker 2>And that is the last nine to eleven that actually

0:15:09.440 --> 0:15:15.120
<v Speaker 2>has mechanical steering. There's no computerized steering. There's an actual handbrake.

0:15:15.480 --> 0:15:19.400
<v Speaker 2>I mean to me, that is the the ultimate analog

0:15:20.240 --> 0:15:24.160
<v Speaker 2>nine to eleven, before they went to a stupid little

0:15:24.240 --> 0:15:26.960
<v Speaker 2>button that you push to put on the emergency brake,

0:15:27.000 --> 0:15:29.440
<v Speaker 2>and before they went to electric steering, when you could

0:15:29.480 --> 0:15:32.320
<v Speaker 2>really feel every pebble under your tires.

0:15:32.600 --> 0:15:35.920
<v Speaker 1>You say that, but I have to say, you know,

0:15:37.000 --> 0:15:40.440
<v Speaker 1>I yeah, it's a great car. I'm not gonna I'm

0:15:40.440 --> 0:15:43.680
<v Speaker 1>not gonna argue. I'm like, I literally just looked googled

0:15:43.920 --> 0:15:44.880
<v Speaker 1>photos of it. I don't like you.

0:15:44.960 --> 0:15:47.280
<v Speaker 2>The nine seven also doesn't have that huge set of

0:15:47.400 --> 0:15:49.600
<v Speaker 2>stack that goes through the middle of the car, you know.

0:15:49.720 --> 0:15:54.280
<v Speaker 1>But the funny thing is this car feels nostalgic to

0:15:54.360 --> 0:15:57.920
<v Speaker 1>get into, Like when when I get into ours, it

0:15:58.080 --> 0:16:01.800
<v Speaker 1>feels it feels old, and it's not that old a car,

0:16:01.920 --> 0:16:03.880
<v Speaker 1>which one, you know, the nine ninety seven, Yeah, the

0:16:03.960 --> 0:16:07.080
<v Speaker 1>nine ninety seven. Yeah, it's not that old a car.

0:16:07.640 --> 0:16:07.800
<v Speaker 1>You know.

0:16:07.960 --> 0:16:10.440
<v Speaker 2>It feels like a classic though, because of this sort of.

0:16:10.840 --> 0:16:13.680
<v Speaker 1>Feels it does it still feels really analog to your point.

0:16:13.720 --> 0:16:15.560
<v Speaker 1>And then when you get in a nine nine one

0:16:16.120 --> 0:16:20.280
<v Speaker 1>that does feel to me modern, that is definitely a

0:16:20.280 --> 0:16:22.360
<v Speaker 1>break a break point, I would say, yes, And like

0:16:22.400 --> 0:16:23.920
<v Speaker 1>the nine to eleven, you're right about that in the

0:16:24.000 --> 0:16:27.080
<v Speaker 1>nine eleven timeline because a nine nine to one, that's

0:16:27.160 --> 0:16:29.760
<v Speaker 1>the car we drove to Moab in a day and

0:16:29.800 --> 0:16:31.320
<v Speaker 1>it was kind of just fine.

0:16:31.600 --> 0:16:34.720
<v Speaker 2>Yeah, well, I still think it's a it's a it's

0:16:34.720 --> 0:16:37.880
<v Speaker 2>a perfect nine to eleven. It just is a little

0:16:37.880 --> 0:16:41.920
<v Speaker 2>bit more electronic. But there are some huge benefits to

0:16:41.960 --> 0:16:44.360
<v Speaker 2>a nine to nine to one. That was they have

0:16:44.680 --> 0:16:47.440
<v Speaker 2>three point eight The three point eight liter in line

0:16:47.480 --> 0:16:50.960
<v Speaker 2>six is the biggest sort of non GT car that

0:16:51.040 --> 0:16:56.160
<v Speaker 2>you could get uh with a naturally aspirated motor and

0:16:56.280 --> 0:16:59.400
<v Speaker 2>a stick, because that GTS is like the perfect GTS.

0:16:59.400 --> 0:17:01.520
<v Speaker 2>You can get a stick, it's a three point eight.

0:17:01.880 --> 0:17:05.000
<v Speaker 2>You can get the Burmester like everything is is nice.

0:17:05.160 --> 0:17:07.359
<v Speaker 2>And and now you now with the GTS you have

0:17:07.400 --> 0:17:10.320
<v Speaker 2>a turbo, and now you have a hybrid turbo and

0:17:10.359 --> 0:17:11.680
<v Speaker 2>there's no stick anymore.

0:17:11.920 --> 0:17:13.120
<v Speaker 1>I don't I don't think that's wrong.

0:17:13.160 --> 0:17:17.119
<v Speaker 2>And they don't have analog gauges. They don't have analog gauge.

0:17:17.119 --> 0:17:17.560
<v Speaker 2>They've got it.

0:17:17.760 --> 0:17:20.720
<v Speaker 1>They've got a screen that looks like an analog gauge. Matt,

0:17:21.080 --> 0:17:23.840
<v Speaker 1>come on, huge, I'm all about the right tool for

0:17:23.920 --> 0:17:27.239
<v Speaker 1>the job. And I we've told this story before, but

0:17:27.280 --> 0:17:30.920
<v Speaker 1>I but the nine to nine to one really changed

0:17:31.080 --> 0:17:33.400
<v Speaker 1>both our minds about you know, it's a use it's

0:17:33.400 --> 0:17:37.200
<v Speaker 1>a modern, usable car that you're gonna want to use

0:17:37.240 --> 0:17:40.000
<v Speaker 1>when you don't want to use an older, more analog.

0:17:40.560 --> 0:17:42.800
<v Speaker 2>By the way, I don't think I don't always think

0:17:42.840 --> 0:17:45.920
<v Speaker 2>new or change is bad. This year is the first

0:17:45.960 --> 0:17:48.840
<v Speaker 2>year that Harley Davidson's in the Cruiser the Softail lineup

0:17:49.160 --> 0:17:53.040
<v Speaker 2>have had traction control and ride modes.

0:17:53.080 --> 0:17:54.359
<v Speaker 1>Oh, how's that?

0:17:54.400 --> 0:17:57.520
<v Speaker 2>Going, and Yeah, I talked to like my my dealer

0:17:57.560 --> 0:18:00.800
<v Speaker 2>buddy in Connecticut. He he doesn't like that because he thinks, like,

0:18:00.920 --> 0:18:03.399
<v Speaker 2>you don't need rider modes, but okay, don't use the

0:18:03.480 --> 0:18:07.639
<v Speaker 2>rider mode. It's like, who cares. It's been throttle by

0:18:07.680 --> 0:18:10.520
<v Speaker 2>wire for a long time. So I'm glad they put

0:18:10.560 --> 0:18:12.840
<v Speaker 2>rider modes. I'm glad they have cruise control. I'm glad

0:18:12.840 --> 0:18:16.119
<v Speaker 2>they have traction control because they're all about making maximum

0:18:16.160 --> 0:18:18.439
<v Speaker 2>torque to the rear wheel, right, and if you have

0:18:18.560 --> 0:18:22.520
<v Speaker 2>maximum torque to the rear wheel and no traction control,

0:18:22.640 --> 0:18:25.000
<v Speaker 2>that's no bueno when it rains a little bit.

0:18:26.000 --> 0:18:30.600
<v Speaker 1>Yeah, I mean to me, well, first of all, does

0:18:30.640 --> 0:18:32.760
<v Speaker 1>that new technology add to the weight of the bike.

0:18:33.760 --> 0:18:37.159
<v Speaker 2>I don't think it's a Harley Davidson, so heavier is better.

0:18:37.440 --> 0:18:40.200
<v Speaker 2>No one's trying to lightweight a Harley Davidson.

0:18:40.040 --> 0:18:42.320
<v Speaker 1>For me, don't. I don't want anything that adds to

0:18:42.359 --> 0:18:44.600
<v Speaker 1>the weight. But in general, I agree with you that, Hey,

0:18:44.640 --> 0:18:45.800
<v Speaker 1>if you don't like it, just don't.

0:18:45.680 --> 0:18:47.719
<v Speaker 2>Use it in a dou Katie. You do want as

0:18:47.840 --> 0:18:51.160
<v Speaker 2>light as possible in a Portia. I guess they're still

0:18:51.200 --> 0:18:53.280
<v Speaker 2>aiming for light, although they get heavier and heavier. But

0:18:53.320 --> 0:18:56.480
<v Speaker 2>in way Harley a weight is a is a benefit, waight.

0:18:57.520 --> 0:19:01.239
<v Speaker 1>I disagree even in any with the Harley's I'm like,

0:19:01.320 --> 0:19:03.240
<v Speaker 1>it's already heavy. I don't want to add anything else.

0:19:03.320 --> 0:19:04.119
<v Speaker 1>It can't handle it.

0:19:04.240 --> 0:19:06.000
<v Speaker 2>By the way, while Warren weight, let me just tell

0:19:06.040 --> 0:19:09.719
<v Speaker 2>you my thoughts on the Cadillac Escalade IQ. So I

0:19:09.720 --> 0:19:13.520
<v Speaker 2>have been waiting for at least a year, probably longer

0:19:13.520 --> 0:19:16.000
<v Speaker 2>for this because I think it's such a beautiful design

0:19:16.760 --> 0:19:20.760
<v Speaker 2>and I mean I think it's gorgeous and so much room.

0:19:20.840 --> 0:19:23.199
<v Speaker 2>Obviously it's an escalator, so there's so much room inside.

0:19:23.200 --> 0:19:24.720
<v Speaker 2>I'm a big person. I like a lot of room.

0:19:24.760 --> 0:19:27.359
<v Speaker 2>I have kids with car seats that career facing, so

0:19:27.480 --> 0:19:31.480
<v Speaker 2>I need that extra space. And I just love a

0:19:31.560 --> 0:19:34.639
<v Speaker 2>huge land yacht. But this is one of the first

0:19:34.760 --> 0:19:37.600
<v Speaker 2>vehicles I've driven where I'm like, yeah, I can feel

0:19:37.600 --> 0:19:44.840
<v Speaker 2>the weight. That's a little too much. Weight is very heavy, IQ.

0:19:47.000 --> 0:19:49.400
<v Speaker 2>I feel like it's crushing the pavement as.

0:19:49.320 --> 0:19:51.720
<v Speaker 1>I rolled down mad No.

0:19:51.960 --> 0:19:54.520
<v Speaker 2>I mean it's very very that is.

0:19:54.480 --> 0:19:57.720
<v Speaker 1>That is the opposite. When I was driving that in

0:19:57.840 --> 0:20:00.680
<v Speaker 1>San Francisco up and down the cove, it was light

0:20:00.720 --> 0:20:03.080
<v Speaker 1>as a feather. I mean, you just need to go faster.

0:20:03.560 --> 0:20:05.639
<v Speaker 2>No, it's very fast. But if you put it in

0:20:05.840 --> 0:20:08.000
<v Speaker 2>like the V mode, you can push a V button

0:20:08.040 --> 0:20:10.399
<v Speaker 2>on the steering wheel and that puts it into the

0:20:10.440 --> 0:20:13.359
<v Speaker 2>I guess ultimate sporty driving mode, and then you mash

0:20:13.440 --> 0:20:17.520
<v Speaker 2>down the accelerator. It's very difficult to keep it under control.

0:20:18.440 --> 0:20:20.520
<v Speaker 2>That is that I didn't have that so quick, and

0:20:20.560 --> 0:20:21.000
<v Speaker 2>I'm just.

0:20:22.480 --> 0:20:26.360
<v Speaker 1>That's it's quick. Yes, it's quick. I think the steering

0:20:26.480 --> 0:20:30.919
<v Speaker 1>was so light, so good, so nimble and agile. I

0:20:31.119 --> 0:20:34.280
<v Speaker 1>was really impressive. It has rear wheel steering just like

0:20:34.320 --> 0:20:37.000
<v Speaker 1>the GMC Hummer. It can it can do the crab walk.

0:20:37.040 --> 0:20:40.159
<v Speaker 1>It will literally crab walk you into a valet spot.

0:20:40.440 --> 0:20:42.320
<v Speaker 1>I mean, I was like, this thing feels light as

0:20:42.320 --> 0:20:45.080
<v Speaker 1>a feather. I think you just need to drive faster.

0:20:45.359 --> 0:20:48.640
<v Speaker 2>I don't know if I just wasn't thinking about it

0:20:48.720 --> 0:20:51.040
<v Speaker 2>when I drove the Hummer, because I really enjoyed the

0:20:51.119 --> 0:20:54.400
<v Speaker 2>Hummer me too, And I really enjoyed the GMC Sierra

0:20:54.480 --> 0:20:57.919
<v Speaker 2>ev there electric pickup truck, and I imagine those have

0:20:58.280 --> 0:21:02.520
<v Speaker 2>similar battery size and are probably almost as heavy, if

0:21:02.520 --> 0:21:06.720
<v Speaker 2>not as heavy. The Cadillac is the best of the

0:21:06.760 --> 0:21:09.159
<v Speaker 2>three of them in terms of envh You know in

0:21:09.240 --> 0:21:13.800
<v Speaker 2>terms of noise, vibration, and harshness, they have absolutely perfected it,

0:21:14.440 --> 0:21:17.600
<v Speaker 2>but to me, it just felt so and feels I'm

0:21:17.600 --> 0:21:23.000
<v Speaker 2>still driving today so heavy, especially under hard acceleration. It's

0:21:23.080 --> 0:21:27.440
<v Speaker 2>squirmy and I I don't know. The only other complaint

0:21:27.520 --> 0:21:30.440
<v Speaker 2>I have, which I have to say, can every time

0:21:30.480 --> 0:21:33.200
<v Speaker 2>I touch one of the doors to open or close it.

0:21:33.800 --> 0:21:36.800
<v Speaker 2>I don't understand how they made those doors. It feels

0:21:36.880 --> 0:21:40.879
<v Speaker 2>like it feels like they're trying to give me a

0:21:41.000 --> 0:21:45.000
<v Speaker 2>workout by opening or closing the doors. There's a resistance

0:21:45.080 --> 0:21:47.000
<v Speaker 2>there where if you want to open it you have

0:21:47.040 --> 0:21:48.400
<v Speaker 2>to automatic.

0:21:48.520 --> 0:21:50.760
<v Speaker 1>Well that's the audit. You're supposed to let the door

0:21:50.800 --> 0:21:51.520
<v Speaker 1>open for you.

0:21:51.640 --> 0:21:54.040
<v Speaker 2>It doesn't open all the way though, and even if

0:21:54.040 --> 0:21:57.000
<v Speaker 2>you're on a line in a driveway, it won't even

0:21:57.040 --> 0:21:59.320
<v Speaker 2>stay open all the way. It's like my challenger, the

0:21:59.359 --> 0:22:00.640
<v Speaker 2>door just wants to close.

0:22:00.960 --> 0:22:03.560
<v Speaker 1>I do agree it is. It's one of those automatic,

0:22:03.720 --> 0:22:08.159
<v Speaker 1>like semi autonomous doors, and they they're not my favorite.

0:22:08.800 --> 0:22:11.360
<v Speaker 1>I do feel like they get and that's an example

0:22:11.359 --> 0:22:13.760
<v Speaker 1>of technology just getting in the way of getting on

0:22:13.800 --> 0:22:16.280
<v Speaker 1>with your life. Because I actually agree with that, it's

0:22:16.359 --> 0:22:17.000
<v Speaker 1>kind of annoying.

0:22:17.040 --> 0:22:19.600
<v Speaker 2>I don't know why. I'm sure there are big differences

0:22:19.640 --> 0:22:22.960
<v Speaker 2>between this vehicle and the g Wagon, but the g

0:22:23.160 --> 0:22:24.320
<v Speaker 2>Wagon doors.

0:22:24.080 --> 0:22:27.040
<v Speaker 1>Are perfect tiny. Well, I do agree with that.

0:22:27.040 --> 0:22:28.120
<v Speaker 2>The door is much smaller.

0:22:28.240 --> 0:22:30.080
<v Speaker 1>I mean maybe they're a little stores, but those g

0:22:30.200 --> 0:22:34.159
<v Speaker 1>Wagon doors are about eighteen inches long. You know that's true.

0:22:34.200 --> 0:22:36.280
<v Speaker 1>But let's talk about the size of this thing. Because

0:22:36.880 --> 0:22:39.879
<v Speaker 1>it's nineteen feet long, it's like six and a half

0:22:39.920 --> 0:22:46.000
<v Speaker 1>feet tall. I do agree that when driving that vehicle

0:22:46.240 --> 0:22:50.440
<v Speaker 1>in urban environments it's not the best. I would much

0:22:50.520 --> 0:22:53.560
<v Speaker 1>rather use it as a conveyance that someone else is

0:22:53.640 --> 0:22:56.760
<v Speaker 1>driving me in because it's to me it was challenging

0:22:56.880 --> 0:23:00.000
<v Speaker 1>just because of its size. You know, I do agree

0:23:00.119 --> 0:23:02.520
<v Speaker 1>with that. I want to know what you think of

0:23:02.560 --> 0:23:07.439
<v Speaker 1>the big dashboard, those huge, like fifty five inched curve

0:23:07.520 --> 0:23:09.359
<v Speaker 1>screen inside. Did you like that? Did you not?

0:23:09.440 --> 0:23:13.040
<v Speaker 2>Lie? Well? So I love everything else about the vehicle.

0:23:13.080 --> 0:23:15.480
<v Speaker 2>I really love. There are some small things I would

0:23:15.600 --> 0:23:19.240
<v Speaker 2>change in the dashboard, which you have to I think

0:23:19.359 --> 0:23:21.119
<v Speaker 2>be driving it to kind of understand. So when you

0:23:21.119 --> 0:23:23.680
<v Speaker 2>put on a turn signal, it shows you the camera

0:23:23.840 --> 0:23:25.880
<v Speaker 2>view of the left or the right. You can turn

0:23:25.920 --> 0:23:27.520
<v Speaker 2>it off so you don't have to see it. But

0:23:27.880 --> 0:23:30.560
<v Speaker 2>I like it because I can tell it shows me

0:23:30.600 --> 0:23:32.960
<v Speaker 2>what's in my blind spot. The only problem is the

0:23:33.000 --> 0:23:37.280
<v Speaker 2>camera image comes up in the middle above the center stack,

0:23:37.720 --> 0:23:40.119
<v Speaker 2>and I'd like that camera image to come up right

0:23:40.160 --> 0:23:43.040
<v Speaker 2>in front of me steering. You can switch it, Oh,

0:23:43.040 --> 0:23:43.760
<v Speaker 2>can you move it over?

0:23:43.880 --> 0:23:46.280
<v Speaker 1>Yes, you can move it over. Because I had the

0:23:46.280 --> 0:23:49.280
<v Speaker 1>same exact experience as you. I was trying to follow

0:23:49.400 --> 0:23:52.760
<v Speaker 1>a mapped navigation route and every time I would turn

0:23:52.800 --> 0:23:56.080
<v Speaker 1>on my indicator to follow the navigation, that camera would

0:23:56.080 --> 0:23:58.520
<v Speaker 1>come on and cancel out the navigation. So I was

0:23:58.640 --> 0:24:00.760
<v Speaker 1>completely lost. And then I figure out, Oh, I can

0:24:00.840 --> 0:24:04.159
<v Speaker 1>move the camera view into the space in front of

0:24:04.160 --> 0:24:06.399
<v Speaker 1>the steering wheel. But to your point, it took me

0:24:06.920 --> 0:24:08.760
<v Speaker 1>like ten minutes to figure out how to do that,

0:24:09.240 --> 0:24:11.600
<v Speaker 1>and again it wasn't fun.

0:24:12.320 --> 0:24:15.640
<v Speaker 2>I well, I like that. I mean, Kia and Hyundai,

0:24:15.680 --> 0:24:17.520
<v Speaker 2>obviously at a much lower price point, have been doing

0:24:17.520 --> 0:24:20.480
<v Speaker 2>this for a long time. I think it's good technology,

0:24:21.640 --> 0:24:24.960
<v Speaker 2>but initially it ruined my navigation experience as well, until

0:24:24.960 --> 0:24:27.400
<v Speaker 2>I put the navigation in front of me. Anyway, that's

0:24:27.440 --> 0:24:29.639
<v Speaker 2>good to know that I could change it around. It's

0:24:29.680 --> 0:24:32.119
<v Speaker 2>not one hundred percent intuitive, but I think once you

0:24:32.280 --> 0:24:35.320
<v Speaker 2>understand that system, it works well. And I also think

0:24:35.480 --> 0:24:38.919
<v Speaker 2>there's no Apple car Play, and this is GM I

0:24:38.920 --> 0:24:41.000
<v Speaker 2>think has done a great job of this. I don't

0:24:41.000 --> 0:24:44.120
<v Speaker 2>miss Apple car Play in these vehicles. I think it's

0:24:44.119 --> 0:24:48.160
<v Speaker 2>not necessary because everything else works so well. The navigation

0:24:48.280 --> 0:24:51.080
<v Speaker 2>is Google Maps already, which is as good as you're

0:24:51.119 --> 0:24:56.159
<v Speaker 2>going to get for navigation, and the suite of apps

0:24:56.280 --> 0:24:58.920
<v Speaker 2>or whatever that they have covers pretty much everything.

0:25:00.480 --> 0:25:02.680
<v Speaker 1>Yeah, they're going to be offering Dolby autmost soon.

0:25:03.000 --> 0:25:07.760
<v Speaker 2>The audio system I think is pretty good. The AKG

0:25:07.920 --> 0:25:12.720
<v Speaker 2>system in mine, it's still not fantastic, and it's you know,

0:25:12.800 --> 0:25:15.679
<v Speaker 2>it's one hundred and fifty thousand dollars vehicle, the one

0:25:15.880 --> 0:25:19.160
<v Speaker 2>at least as as as optioned when the one I'm driving.

0:25:19.080 --> 0:25:21.720
<v Speaker 1>I think it starts about one twenty seven, which is

0:25:21.800 --> 0:25:25.639
<v Speaker 1>forty grand more than the gas powered Escalade.

0:25:26.760 --> 0:25:31.400
<v Speaker 2>I well, for me, the one I'm driving, Uh, it's

0:25:31.440 --> 0:25:34.679
<v Speaker 2>one forty eight three point fifty with with all one

0:25:34.720 --> 0:25:37.160
<v Speaker 2>hundred and fifty dollars of options. Because it's the top

0:25:38.400 --> 0:25:41.520
<v Speaker 2>the sport too, right, I feel like for that price

0:25:41.640 --> 0:25:47.119
<v Speaker 2>I should expect like a concert quality huh stereo system,

0:25:47.160 --> 0:25:49.359
<v Speaker 2>and it's just not quite there, but it's still better

0:25:49.400 --> 0:25:50.560
<v Speaker 2>than almost anything else.

0:25:50.359 --> 0:25:53.200
<v Speaker 1>Well at most is coming to the Escalade. The weird

0:25:53.200 --> 0:25:56.760
<v Speaker 1>thing about it is they didn't launch it with Dolby Atmost.

0:25:56.800 --> 0:25:58.480
<v Speaker 1>Not that that's the be all and end all, but

0:25:58.600 --> 0:26:00.800
<v Speaker 1>I think it would help get They also.

0:26:00.600 --> 0:26:03.800
<v Speaker 2>Didn't launch it with the automatic Like apparently you're going

0:26:03.880 --> 0:26:05.439
<v Speaker 2>to be able to open and close the doors with

0:26:05.520 --> 0:26:10.560
<v Speaker 2>the screen after a software update, but they haven't done

0:26:10.560 --> 0:26:10.880
<v Speaker 2>that yet.

0:26:10.920 --> 0:26:13.000
<v Speaker 1>Yeah, there are a couple of little yeah, a couple

0:26:13.040 --> 0:26:18.800
<v Speaker 1>of little things that maybe when they arrive, will make

0:26:18.840 --> 0:26:21.639
<v Speaker 1>it a better experience. I think, all in though, this

0:26:21.800 --> 0:26:24.280
<v Speaker 1>is a car you could be proud to own. It's

0:26:24.280 --> 0:26:26.000
<v Speaker 1>a car I'd be proud to own, be proud to

0:26:26.080 --> 0:26:29.320
<v Speaker 1>see in, you know, in terms of arrivals, Oh, if

0:26:29.320 --> 0:26:32.320
<v Speaker 1>you're at an event, for sure. I mean it's and

0:26:32.359 --> 0:26:35.560
<v Speaker 1>there aren't many American vehicles I would say that about.

0:26:35.320 --> 0:26:37.120
<v Speaker 2>I've death Well, I know, I think their whole line

0:26:37.160 --> 0:26:42.800
<v Speaker 2>of SUVs, like the the GMC Yukon Denaley, similar thing

0:26:43.480 --> 0:26:48.399
<v Speaker 2>the Cadillac Escalade V the super charge gas engine option.

0:26:49.040 --> 0:26:51.720
<v Speaker 2>I have had people walk up to me on the

0:26:51.760 --> 0:26:53.800
<v Speaker 2>street or in parking lots and say, oh, that's a

0:26:53.880 --> 0:26:54.320
<v Speaker 2>nice car.

0:26:55.880 --> 0:26:56.040
<v Speaker 1>Yeah.

0:26:56.320 --> 0:26:59.639
<v Speaker 2>So there's some very there's some very cool tech. Also,

0:26:59.800 --> 0:27:03.960
<v Speaker 2>like to open the trunk, you just touch the Cadillac

0:27:04.040 --> 0:27:07.040
<v Speaker 2>emblem on the back, so there's no button on the trunk.

0:27:07.840 --> 0:27:09.560
<v Speaker 1>Hold your hand over secret knowledge.

0:27:09.840 --> 0:27:12.320
<v Speaker 2>Yeah, very cool stuff. So I was excited. I am

0:27:12.359 --> 0:27:15.680
<v Speaker 2>excited to drive it, and it's so awesome to have

0:27:16.160 --> 0:27:17.240
<v Speaker 2>as a family vehicle.

0:27:17.400 --> 0:27:18.600
<v Speaker 1>Does it fit in your garage?

0:27:19.480 --> 0:27:22.000
<v Speaker 2>It barely fits in my garage. And I need to

0:27:22.080 --> 0:27:24.280
<v Speaker 2>have it in the garage because I have to charge

0:27:24.280 --> 0:27:27.639
<v Speaker 2>it myself if I take it to a charging station.

0:27:28.240 --> 0:27:30.679
<v Speaker 2>I went to electrify America because I had gotten it

0:27:30.720 --> 0:27:35.400
<v Speaker 2>down to twenty percent and I spent fifty five minutes

0:27:35.440 --> 0:27:38.439
<v Speaker 2>getting it back to ninety percent. So in fifty five minutes,

0:27:38.480 --> 0:27:42.480
<v Speaker 2>I got that's good. That's an hour if you're on

0:27:42.520 --> 0:27:47.560
<v Speaker 2>a road trip, well to and guess what it costs?

0:27:47.560 --> 0:27:48.080
<v Speaker 1>How much?

0:27:48.680 --> 0:27:51.000
<v Speaker 2>Take a guess fifty five minutes of charging an electrify

0:27:51.040 --> 0:27:56.600
<v Speaker 2>America five dollars. Nope, yes again us you don't charge vehicles. No,

0:27:57.280 --> 0:28:01.760
<v Speaker 2>one hundred eleven dollars. What hundred and eleven dollars to

0:28:01.880 --> 0:28:04.840
<v Speaker 2>charge at electrify America from twenty to ninety.

0:28:05.520 --> 0:28:07.919
<v Speaker 1>I know you're supposed to dump found it. I've dumpound it.

0:28:08.240 --> 0:28:10.520
<v Speaker 2>Yeah, what it was very.

0:28:10.680 --> 0:28:12.760
<v Speaker 1>You might as well be filling up a Rolls Royce

0:28:12.800 --> 0:28:14.800
<v Speaker 1>gas tank because that's about what it costs for a

0:28:14.840 --> 0:28:15.280
<v Speaker 1>fill up.

0:28:15.440 --> 0:28:18.520
<v Speaker 2>My wife, do you put it on the company card? No?

0:28:18.640 --> 0:28:19.600
<v Speaker 2>I paid for it myself.

0:28:19.640 --> 0:28:25.600
<v Speaker 1>What I'm truly flabbergasted. I was thinking five ten dollars

0:28:25.800 --> 0:28:25.960
<v Speaker 1>the thing.

0:28:26.040 --> 0:28:28.160
<v Speaker 2>So, if I'm driving to Ohio, it has a ton

0:28:28.200 --> 0:28:29.200
<v Speaker 2>of range to begin with.

0:28:29.119 --> 0:28:31.880
<v Speaker 1>Like over over four hundred and fifty miles of range.

0:28:31.880 --> 0:28:33.800
<v Speaker 1>I think that's the industry leader.

0:28:34.320 --> 0:28:37.960
<v Speaker 2>That's four and fifteenth very. If you're driving conservative.

0:28:37.440 --> 0:28:39.800
<v Speaker 3>Like a granny and not running put it into V

0:28:40.000 --> 0:28:43.600
<v Speaker 3>and I'm doing like basically ninety miles an hour into

0:28:44.160 --> 0:28:46.560
<v Speaker 3>So but if I'm going to Ohio, that means I

0:28:46.600 --> 0:28:48.800
<v Speaker 3>have to fill up at least once.

0:28:49.120 --> 0:28:52.000
<v Speaker 2>So that's an hour stop and one hundred and ten

0:28:52.120 --> 0:28:53.080
<v Speaker 2>bucks to do it.

0:28:53.200 --> 0:28:56.040
<v Speaker 1>This is not the promise of EV's that we've been sold.

0:28:56.080 --> 0:28:59.920
<v Speaker 2>I'd rather have the Escalade V. I'd rather have the GM,

0:29:00.040 --> 0:29:04.960
<v Speaker 2>the Yukondinality. I'd rather have the Chevy Tahoe z R two.

0:29:05.400 --> 0:29:14.560
<v Speaker 2>You know, all right, let me just ask you a

0:29:14.560 --> 0:29:17.680
<v Speaker 2>little bit about another SUV that's a completely different idea

0:29:17.840 --> 0:29:21.320
<v Speaker 2>and use so you drove the Ineos Grenadier. I have

0:29:21.480 --> 0:29:24.400
<v Speaker 2>not driven one, and I really want to because they

0:29:24.440 --> 0:29:27.560
<v Speaker 2>look awesome and I think they have done some really

0:29:27.600 --> 0:29:31.360
<v Speaker 2>great engineering for that and choices for outsourcing. So what

0:29:31.400 --> 0:29:31.760
<v Speaker 2>do you think?

0:29:31.840 --> 0:29:37.120
<v Speaker 1>Yes, so it's a fascinating vehicle. Obviously we've all seen

0:29:37.160 --> 0:29:39.479
<v Speaker 1>them around. A ton of people have asked me about it.

0:29:39.840 --> 0:29:45.560
<v Speaker 1>I've got the Ineos Grinnandier field Master, which is a

0:29:45.600 --> 0:29:50.880
<v Speaker 1>special edition that is in partnership with Bell Staff. So

0:29:51.000 --> 0:29:53.360
<v Speaker 1>it has which I feel like you might like, Matt,

0:29:54.240 --> 0:29:58.040
<v Speaker 1>like a badge with like the Bell Staff logo on it,

0:29:58.640 --> 0:30:00.720
<v Speaker 1>and it's called the Field Master. I think there's a

0:30:00.720 --> 0:30:02.760
<v Speaker 1>bell Staff jacket called.

0:30:02.600 --> 0:30:04.640
<v Speaker 2>The field very famous.

0:30:05.000 --> 0:30:08.240
<v Speaker 1>Yes, yeah, and so so I had my disclaimers that

0:30:08.280 --> 0:30:09.960
<v Speaker 1>I've really only had it for a day and a half.

0:30:10.320 --> 0:30:12.120
<v Speaker 1>I've got it for the week, so I haven't done

0:30:12.160 --> 0:30:16.280
<v Speaker 1>a ton with it yet. But I can tell you

0:30:16.360 --> 0:30:22.400
<v Speaker 1>early on the steering is the steering turning radius is terrible.

0:30:22.600 --> 0:30:28.120
<v Speaker 1>The steering is very, very loose and all over the place. Obviously,

0:30:28.160 --> 0:30:31.320
<v Speaker 1>this is a vehicle that's tooled for off road driving, so.

0:30:32.840 --> 0:30:35.160
<v Speaker 2>That is the steering is the one thing that worries me.

0:30:35.200 --> 0:30:35.880
<v Speaker 2>I haven't driven it.

0:30:35.920 --> 0:30:37.240
<v Speaker 1>The steering is a challenge.

0:30:37.280 --> 0:30:40.200
<v Speaker 2>It just doesn't automatically center like a normal modern car.

0:30:40.800 --> 0:30:43.960
<v Speaker 1>It really doesn't. It's it's it's all over the place.

0:30:44.680 --> 0:30:47.040
<v Speaker 1>But one thing I really like about it is the

0:30:47.080 --> 0:30:51.520
<v Speaker 1>interior is just big buttons. There are there's there is

0:30:51.560 --> 0:30:55.320
<v Speaker 1>a small screen in the center console for sinking Bluetooth basically,

0:30:55.560 --> 0:31:01.000
<v Speaker 1>but it's just big buttons to adjust climate and sound

0:31:01.880 --> 0:31:04.320
<v Speaker 1>and fans and it's I mean, it's like the idea is,

0:31:04.400 --> 0:31:06.920
<v Speaker 1>if you're wearing gloves, you can still like punch the button,

0:31:07.000 --> 0:31:07.560
<v Speaker 1>which I love.

0:31:08.600 --> 0:31:10.800
<v Speaker 2>It's read necessary no reading.

0:31:10.840 --> 0:31:13.000
<v Speaker 1>No, if you're ninety years old driving the thing, you'll

0:31:13.240 --> 0:31:16.960
<v Speaker 1>it'll work great. It's too big, too tall to fit

0:31:17.000 --> 0:31:20.920
<v Speaker 1>in the company parking garage, so I'm valeting it out front.

0:31:21.040 --> 0:31:23.240
<v Speaker 1>Or actually this morning I just parked it in front

0:31:23.240 --> 0:31:25.440
<v Speaker 1>and walked away because the valet wasn't there. So, you know,

0:31:25.600 --> 0:31:26.960
<v Speaker 1>I hope it's still there. At the end of the day,

0:31:27.600 --> 0:31:28.320
<v Speaker 1>we'll find out.

0:31:28.840 --> 0:31:32.000
<v Speaker 2>I think that's such a So the steering, I wonder,

0:31:32.280 --> 0:31:33.720
<v Speaker 2>do you think it's the kind of thing you would

0:31:33.720 --> 0:31:36.240
<v Speaker 2>get used to if this was your vehicle, would you?

0:31:36.880 --> 0:31:39.880
<v Speaker 1>Yeah? I do, I do, and especially I actually my

0:31:40.200 --> 0:31:44.600
<v Speaker 1>good friend Schmuley, who is a very intense off roader.

0:31:44.600 --> 0:31:47.480
<v Speaker 1>He's done King of the Hammers many times, goes off

0:31:47.520 --> 0:31:50.520
<v Speaker 1>roading almost every have you met you, Mettion Moulley, you

0:31:50.520 --> 0:31:55.280
<v Speaker 1>know smelly we'll have batal. Yes, yeah, he had one

0:31:55.360 --> 0:31:57.920
<v Speaker 1>for a while and he loved it, and he is

0:31:57.960 --> 0:32:02.520
<v Speaker 1>telling me that off road it is exceptional. He wishes

0:32:02.560 --> 0:32:06.840
<v Speaker 1>they would make a manual version. But so you know,

0:32:07.040 --> 0:32:09.920
<v Speaker 1>from my off road driving experts, maybe they do offer

0:32:10.160 --> 0:32:14.400
<v Speaker 1>offer a version. But Schmoley really gave it his seal

0:32:14.400 --> 0:32:18.400
<v Speaker 1>of approval, and I do trust his input. I would say,

0:32:18.600 --> 0:32:21.160
<v Speaker 1>you know, the price on this is like eighty thousand dollars,

0:32:21.440 --> 0:32:23.480
<v Speaker 1>which I was shocked. I thought they were a lot

0:32:23.560 --> 0:32:27.880
<v Speaker 1>more expensive. That seems like a very fair price.

0:32:28.520 --> 0:32:32.400
<v Speaker 2>Yeah, and considering how expensive cars are these days, I agree.

0:32:32.560 --> 0:32:36.520
<v Speaker 2>I think so. I've also heard that it's obviously it's

0:32:36.760 --> 0:32:39.280
<v Speaker 2>it's built for overlanding, right, that's yes, that's the thing.

0:32:39.600 --> 0:32:42.800
<v Speaker 2>They don't make a manual, unfortunately, but it would to me,

0:32:42.880 --> 0:32:44.880
<v Speaker 2>it would make sense, it would make sense.

0:32:45.520 --> 0:32:47.920
<v Speaker 1>I think the field Master they're sort of positioning as

0:32:48.200 --> 0:32:54.120
<v Speaker 1>slightly more lifestyle slash luxury, but it's still pretty rugged.

0:32:54.160 --> 0:32:56.520
<v Speaker 1>I mean, it's cool. It has like a target top

0:32:56.520 --> 0:33:00.800
<v Speaker 1>almost where you can pop out some glass inserts in

0:33:00.840 --> 0:33:03.240
<v Speaker 1>the ceiling. It's massive in the back, it's got a

0:33:03.280 --> 0:33:07.680
<v Speaker 1>ton of storage. It's fun, it's cool. I'm I'm looking

0:33:07.680 --> 0:33:09.640
<v Speaker 1>forward to discovering it more this week.

0:33:10.040 --> 0:33:13.280
<v Speaker 2>I really am excited to read your story. You'll write

0:33:13.320 --> 0:33:15.640
<v Speaker 2>on that on bloomber dot com and then it'll be

0:33:15.680 --> 0:33:19.800
<v Speaker 2>in Pursuits. I have been fascinated by it ever since

0:33:19.880 --> 0:33:25.200
<v Speaker 2>I heard about the idea which which they came up

0:33:25.240 --> 0:33:28.400
<v Speaker 2>with apparently at the Grenadier, which is that's one of

0:33:28.400 --> 0:33:32.120
<v Speaker 2>the tiniest pubs in London. And then I love the

0:33:32.160 --> 0:33:36.320
<v Speaker 2>pub in Belgravia. It's like the most classic, like old

0:33:36.400 --> 0:33:39.240
<v Speaker 2>school pub. There's room for like four or five people

0:33:39.280 --> 0:33:44.160
<v Speaker 2>in there. And I guess the billionaire founder of Ineos.

0:33:43.800 --> 0:33:44.960
<v Speaker 1>Said Jim Ratcliff.

0:33:45.160 --> 0:33:49.000
<v Speaker 2>He said, why are they doing away with the Landrover Defender.

0:33:49.080 --> 0:33:53.520
<v Speaker 2>I think he tried to buy what the yeah? Is

0:33:53.800 --> 0:33:56.120
<v Speaker 2>that right? He tried to buy the Defender sort of

0:33:56.160 --> 0:33:58.400
<v Speaker 2>to make it himself, and land Rover said no, and

0:33:58.440 --> 0:33:59.479
<v Speaker 2>so he just did it anyway.

0:33:59.560 --> 0:34:02.720
<v Speaker 1>He wanted to buy the tooling from Jaguar land Rover

0:34:03.000 --> 0:34:06.360
<v Speaker 1>to try to complete yes his own the defender again

0:34:06.400 --> 0:34:08.120
<v Speaker 1>and that he was told no, so he decided.

0:34:08.560 --> 0:34:11.320
<v Speaker 2>But he made some really good outsourcing decisions. For example,

0:34:11.360 --> 0:34:15.680
<v Speaker 2>the motor is a BMW six Yes, yeah, which is

0:34:15.920 --> 0:34:18.360
<v Speaker 2>unbeatable motor, absolute classic.

0:34:18.840 --> 0:34:23.240
<v Speaker 1>And I believe that Jim Ratcliffe, of course he owns

0:34:23.440 --> 0:34:27.120
<v Speaker 1>some soccer teams. I believe he owns Bell Staff, if

0:34:27.160 --> 0:34:29.920
<v Speaker 1>not all of it, part of it, so he you know.

0:34:30.000 --> 0:34:32.080
<v Speaker 2>Oh really yes, so which, by the way, you and

0:34:32.160 --> 0:34:35.040
<v Speaker 2>McGregor I think wears the He wears a field Master

0:34:35.280 --> 0:34:38.040
<v Speaker 2>like jacket in his motorcycle series Long.

0:34:37.920 --> 0:34:41.520
<v Speaker 1>Way Up, makes sense, makes complete sense. My point being,

0:34:42.160 --> 0:34:45.400
<v Speaker 1>this is a very wealthy man who is not depending

0:34:45.600 --> 0:34:48.440
<v Speaker 1>on ineos to like for his survival to make a

0:34:48.440 --> 0:34:50.880
<v Speaker 1>lot of money, which I think is good. You know,

0:34:50.960 --> 0:34:53.920
<v Speaker 1>I don't like these firms that are sort of betting

0:34:54.040 --> 0:34:58.879
<v Speaker 1>everything on doing a resto mode type vehicle. It's better

0:34:58.920 --> 0:35:01.600
<v Speaker 1>to come at it like this sort of his pet project,

0:35:01.719 --> 0:35:03.439
<v Speaker 1>and he can take the time to do it right

0:35:03.880 --> 0:35:05.239
<v Speaker 1>and to spend the money to do it right.

0:35:05.320 --> 0:35:08.280
<v Speaker 2>A great time to transition to someone who does need

0:35:08.640 --> 0:35:12.920
<v Speaker 2>his new business to work. We talked to Bill Melvin,

0:35:12.960 --> 0:35:17.640
<v Speaker 2>who has bought the Buell brand or the Buell Motorcycle

0:35:17.680 --> 0:35:21.239
<v Speaker 2>Technology from essentially came out of Harley Davidson and then

0:35:21.280 --> 0:35:24.760
<v Speaker 2>bought the brand from Eric Buell himself, and he's starting

0:35:25.000 --> 0:35:30.560
<v Speaker 2>the business, starting production of his super Cruiser motorcycle in

0:35:30.640 --> 0:35:33.080
<v Speaker 2>the fall in Michigan. We had a chance to sit

0:35:33.080 --> 0:35:35.359
<v Speaker 2>down with him. Let's listen to that interview. Bill tell

0:35:35.400 --> 0:35:37.080
<v Speaker 2>us first of all about how you got the business.

0:35:37.360 --> 0:35:40.920
<v Speaker 4>Yeah, well, we have a buy cell company liquid asset,

0:35:41.239 --> 0:35:42.960
<v Speaker 4>and we have been doing a lot of deals in

0:35:43.000 --> 0:35:48.240
<v Speaker 4>the motorsports business, working with OEM's distributors, some race schools,

0:35:48.719 --> 0:35:52.000
<v Speaker 4>and had opportunity to acquire an amazing product.

0:35:52.960 --> 0:35:54.640
<v Speaker 5>Nearly the core of the product at that point is

0:35:54.640 --> 0:35:55.160
<v Speaker 5>our V twin.

0:35:55.400 --> 0:35:55.560
<v Speaker 2>Right.

0:35:55.600 --> 0:35:58.560
<v Speaker 4>It's a one hundred and eighty five horsepower one hundred

0:35:58.600 --> 0:36:01.960
<v Speaker 4>and seventy five horsepower depending on the fuel set up,

0:36:02.160 --> 0:36:05.399
<v Speaker 4>and it's very lightweight. It's a V twin we build

0:36:05.400 --> 0:36:08.719
<v Speaker 4>in America, but it's very you know, it's a Ducati

0:36:08.800 --> 0:36:11.560
<v Speaker 4>style engine, right, so it's got it loves to live

0:36:11.600 --> 0:36:14.160
<v Speaker 4>at seven thousand rpm. Right, Like when you get to

0:36:14.200 --> 0:36:16.759
<v Speaker 4>seven thousand, that's where it starts to breathe. And then

0:36:16.800 --> 0:36:19.680
<v Speaker 4>from there, like everything just turns weightless and you turn

0:36:19.719 --> 0:36:22.240
<v Speaker 4>the throttle up to eleven thousand and it just rips

0:36:22.360 --> 0:36:25.040
<v Speaker 4>right like you got to experience. So it was really

0:36:25.080 --> 0:36:26.880
<v Speaker 4>cool thing to have that, But we didn't have the brand.

0:36:28.120 --> 0:36:31.200
<v Speaker 4>The brand was still owned by Harley Davison at that point, so.

0:36:31.120 --> 0:36:34.720
<v Speaker 2>Harley basically I was reading about this earlier, so Harley

0:36:34.719 --> 0:36:37.239
<v Speaker 2>basically let it die. They wrote it down to zero

0:36:37.680 --> 0:36:41.000
<v Speaker 2>after the Great Financial Crisis, but they still held the asset.

0:36:41.280 --> 0:36:41.680
<v Speaker 5>Correct.

0:36:41.760 --> 0:36:44.359
<v Speaker 1>Yeah, why did they let it go? Just out of curiosity?

0:36:46.320 --> 0:36:49.520
<v Speaker 4>I mean, it was the performance brand of American motorcycles

0:36:49.520 --> 0:36:51.319
<v Speaker 4>and they were, you know, wanted to focus just on

0:36:51.360 --> 0:36:53.839
<v Speaker 4>the heavy cruisers. So as they were doing that, they

0:36:53.920 --> 0:36:55.920
<v Speaker 4>let it let it go. And we feel fortunate that

0:36:55.960 --> 0:36:58.600
<v Speaker 4>we were able to pick it up through some great

0:36:58.920 --> 0:37:01.560
<v Speaker 4>attorneys and a little bit the divine intervention, put it

0:37:01.640 --> 0:37:04.640
<v Speaker 4>back with the high performance engine, and then we started

0:37:04.680 --> 0:37:05.640
<v Speaker 4>working on like what's next.

0:37:05.719 --> 0:37:06.600
<v Speaker 5>We got to build a team.

0:37:06.960 --> 0:37:09.600
<v Speaker 4>We've built an amazing team. We wanted to move it

0:37:09.640 --> 0:37:11.400
<v Speaker 4>to Michigan, the motor state where you have all the

0:37:11.440 --> 0:37:15.520
<v Speaker 4>resources of engineering and motors and gears and and gasoline

0:37:15.520 --> 0:37:16.200
<v Speaker 4>and horsepower.

0:37:16.320 --> 0:37:17.880
<v Speaker 2>But how did you have the idea for the cruiser?

0:37:17.920 --> 0:37:21.000
<v Speaker 2>Because Buel was making as you say, sport bikes.

0:37:21.080 --> 0:37:21.200
<v Speaker 1>Right.

0:37:21.239 --> 0:37:23.239
<v Speaker 2>The idea was low center of gravity. They had the

0:37:23.239 --> 0:37:25.600
<v Speaker 2>fuel and the frame, they had the They were the

0:37:25.600 --> 0:37:28.440
<v Speaker 2>first motorcycle I saw with the exhaust under the bike,

0:37:28.560 --> 0:37:32.040
<v Speaker 2>you know for at street bike. Yep, they were race bikes.

0:37:32.239 --> 0:37:34.880
<v Speaker 2>So how did you say, like, oh, let me get

0:37:34.960 --> 0:37:37.840
<v Speaker 2>Rolling Sands to hard pivot to design a cruiser.

0:37:37.920 --> 0:37:38.800
<v Speaker 5>It was a hard pivot.

0:37:38.840 --> 0:37:40.840
<v Speaker 4>Yeah, while we were looking at the engine and the

0:37:40.880 --> 0:37:42.879
<v Speaker 4>platform and what could we first do with this high

0:37:42.920 --> 0:37:46.640
<v Speaker 4>performance platform that would also be more Americana, right. So

0:37:46.719 --> 0:37:49.600
<v Speaker 4>you look at the traditional styling of a cruiser, and

0:37:49.640 --> 0:37:52.600
<v Speaker 4>I thought, I want to have a traditional cruiser, steel tank,

0:37:52.840 --> 0:37:56.600
<v Speaker 4>steel frame, but package in our superbike. And so I thought,

0:37:56.640 --> 0:37:58.239
<v Speaker 4>who would be the best designer for this? I had

0:37:58.280 --> 0:37:59.600
<v Speaker 4>known Rolling Sands.

0:38:00.120 --> 0:38:00.920
<v Speaker 1>Is the best designer.

0:38:01.000 --> 0:38:02.800
<v Speaker 5>He is a yes, just a genius.

0:38:03.960 --> 0:38:06.719
<v Speaker 4>So we had like a late night Friday phone call

0:38:06.840 --> 0:38:09.799
<v Speaker 4>and talked about the way it would come together, and

0:38:10.360 --> 0:38:12.000
<v Speaker 4>like a week later he sent over the sketch and

0:38:12.000 --> 0:38:12.480
<v Speaker 4>that was it.

0:38:12.480 --> 0:38:13.200
<v Speaker 5>It was beautiful.

0:38:13.520 --> 0:38:16.920
<v Speaker 1>Did you have a certain writer or certain mentality in

0:38:17.040 --> 0:38:19.880
<v Speaker 1>mind when you were talking with Roland about what to create,

0:38:19.920 --> 0:38:23.000
<v Speaker 1>because I'm very curious about what type of person is

0:38:23.040 --> 0:38:25.879
<v Speaker 1>going to be drawn to this bike besides Matt Who.

0:38:25.960 --> 0:38:28.640
<v Speaker 1>I think you're even surprised at how much you like it. Who.

0:38:28.760 --> 0:38:30.800
<v Speaker 2>I was pretty surprised. I mean I knew I would

0:38:30.880 --> 0:38:34.360
<v Speaker 2>like it, and I've been following it since you guys

0:38:34.400 --> 0:38:38.160
<v Speaker 2>first unveiled it with Rolling Sands like years ago. But

0:38:39.080 --> 0:38:43.520
<v Speaker 2>I've been I don't know, I've been blown away by

0:38:43.600 --> 0:38:47.480
<v Speaker 2>the engine. Really, it makes this insane sound when you

0:38:47.560 --> 0:38:51.640
<v Speaker 2>chopped the throttle and the handling. It's just it reminds

0:38:51.640 --> 0:38:53.880
<v Speaker 2>me a lot of the KTM Super Duke when they

0:38:53.920 --> 0:38:56.520
<v Speaker 2>first came out with a twelve ninety, except for it

0:38:56.600 --> 0:38:57.560
<v Speaker 2>actually looks cool.

0:38:57.640 --> 0:39:01.120
<v Speaker 4>So yeah, well that the coolness is really something that

0:39:01.239 --> 0:39:03.040
<v Speaker 4>Roland put into it, right. I mean, he's an artist

0:39:03.080 --> 0:39:06.840
<v Speaker 4>who's got a great designers. But you know, we wanted

0:39:06.880 --> 0:39:09.360
<v Speaker 4>to really go to the core of the American motorcycle

0:39:09.400 --> 0:39:12.000
<v Speaker 4>market and give the riders what they hadn't had for

0:39:12.800 --> 0:39:15.440
<v Speaker 4>that they've always wanted, right, They've been going to Ducati's

0:39:15.680 --> 0:39:17.640
<v Speaker 4>because that was the performance that they wanted. That was

0:39:17.680 --> 0:39:20.759
<v Speaker 4>the engine sound, that was the exhaust note that they

0:39:20.800 --> 0:39:23.080
<v Speaker 4>were looking for. But they couldn't have that performance in

0:39:23.120 --> 0:39:25.360
<v Speaker 4>an American style bike and So that was the vision

0:39:25.400 --> 0:39:29.320
<v Speaker 4>to create that Americana with a mule brand, a performance

0:39:29.320 --> 0:39:31.840
<v Speaker 4>brand that people know around the world, and you know,

0:39:31.880 --> 0:39:34.520
<v Speaker 4>put something together that no one's done before in the US.

0:39:34.600 --> 0:39:36.560
<v Speaker 2>So tell me about I know you've taken a lot

0:39:36.560 --> 0:39:39.360
<v Speaker 2>of preorders. I think the idea is you pay a

0:39:39.440 --> 0:39:42.160
<v Speaker 2>thousand dollars to get on the list and then you're

0:39:42.200 --> 0:39:44.239
<v Speaker 2>eligible to buy it for like twenty five when it

0:39:44.280 --> 0:39:46.920
<v Speaker 2>comes out. So give us those details. How many preorders?

0:39:47.120 --> 0:39:48.880
<v Speaker 2>When are you going to start building it? When's the

0:39:48.880 --> 0:39:49.560
<v Speaker 2>first delivery?

0:39:50.520 --> 0:39:52.880
<v Speaker 5>So we have a little over six thousand pre orders,

0:39:53.560 --> 0:39:54.120
<v Speaker 5>that's a lot.

0:39:54.360 --> 0:39:55.399
<v Speaker 2>Yeah, our team has.

0:39:55.360 --> 0:39:56.360
<v Speaker 5>Been cranking ahead.

0:39:56.680 --> 0:39:59.080
<v Speaker 4>The cool thing is we've built that awesome team. They're

0:39:59.120 --> 0:40:03.680
<v Speaker 4>really energetic, passionate group about making a cool product, and

0:40:03.760 --> 0:40:06.880
<v Speaker 4>they've been just cranking away on all the development steps

0:40:06.920 --> 0:40:10.440
<v Speaker 4>and we do final testing, emissions, EPA, CARB, get all

0:40:10.480 --> 0:40:13.200
<v Speaker 4>those things buttoned up, and we start production this fall.

0:40:13.640 --> 0:40:16.000
<v Speaker 1>Okay, So are you going to be hit by tariffs?

0:40:16.280 --> 0:40:17.839
<v Speaker 1>I mean I have to think, I have to think

0:40:17.960 --> 0:40:20.280
<v Speaker 1>right now, this is a great time to be launching

0:40:20.320 --> 0:40:23.440
<v Speaker 1>an American made bike. How affected are you going to

0:40:23.440 --> 0:40:24.560
<v Speaker 1>be by tariffs?

0:40:24.719 --> 0:40:26.680
<v Speaker 5>Yeah, we'll be a little bit affected.

0:40:26.680 --> 0:40:30.600
<v Speaker 4>On our components, because we do have some foreign components,

0:40:30.960 --> 0:40:33.200
<v Speaker 4>but on the new bike we would really focus for

0:40:33.200 --> 0:40:35.319
<v Speaker 4>the last three years to have more US content. So

0:40:35.360 --> 0:40:39.040
<v Speaker 4>eighty five percent of the new components are US.

0:40:38.920 --> 0:40:41.320
<v Speaker 1>Supersis that's high? Yeah, that's really high.

0:40:41.200 --> 0:40:42.760
<v Speaker 5>And we've been focused on that for a while.

0:40:43.880 --> 0:40:47.120
<v Speaker 4>But if there was like a large tariff on European

0:40:47.160 --> 0:40:50.560
<v Speaker 4>motorcycles or European exports, that would be helpful for us,

0:40:50.760 --> 0:40:54.000
<v Speaker 4>right because then you know, the similar you know, performance

0:40:54.040 --> 0:40:56.759
<v Speaker 4>du Katti or BMW is going to be you know,

0:40:56.840 --> 0:40:59.799
<v Speaker 4>twenty five or fifty percent more and ours will have

0:40:59.880 --> 0:41:01.680
<v Speaker 4>like a you know, five percent in.

0:41:01.840 --> 0:41:04.480
<v Speaker 1>Oh, you're smiling, so yeah, like that.

0:41:05.160 --> 0:41:08.319
<v Speaker 2>So I have to think the elephant in the room

0:41:08.520 --> 0:41:14.960
<v Speaker 2>is the Harley Davidson Lowrider S just because they also

0:41:15.000 --> 0:41:17.839
<v Speaker 2>build that as their performance cruiser. Obviously, it's a very

0:41:17.880 --> 0:41:21.040
<v Speaker 2>different thing in terms of the motor and actually the

0:41:21.040 --> 0:41:23.960
<v Speaker 2>seating position. Although they're similar in that they're both kind

0:41:23.960 --> 0:41:31.120
<v Speaker 2>of mid footpegs and kind of a raised riser, they

0:41:31.120 --> 0:41:34.080
<v Speaker 2>are actually a little bit different. But I was talking

0:41:34.120 --> 0:41:38.080
<v Speaker 2>with Shannon at the Moto GP, who is your supply

0:41:38.200 --> 0:41:40.160
<v Speaker 2>chain director, and I don't know how much we can

0:41:40.200 --> 0:41:43.359
<v Speaker 2>talk about this, but she said, Harley Davidson's components are

0:41:43.400 --> 0:41:47.520
<v Speaker 2>like thirty to forty US. Yeah, they had a lot

0:41:47.560 --> 0:41:50.200
<v Speaker 2>of that sounds much lower than I would have expected.

0:41:50.280 --> 0:41:52.440
<v Speaker 4>Yeah, and they moved a lot of their manufacturing overseas,

0:41:52.480 --> 0:41:55.600
<v Speaker 4>which is, you know, a challenge that they're going through

0:41:55.640 --> 0:41:58.960
<v Speaker 4>right now. For us, we're building them in Michigan. But

0:41:59.239 --> 0:42:01.440
<v Speaker 4>you know, it's a it's a cool thing that we've

0:42:01.480 --> 0:42:06.200
<v Speaker 4>been building. It's a interesting vibe that we're been getting

0:42:06.200 --> 0:42:08.520
<v Speaker 4>from the customers, right, I mean, we're getting all these

0:42:08.560 --> 0:42:11.120
<v Speaker 4>young customers who are coming to us saying, you know,

0:42:11.160 --> 0:42:13.560
<v Speaker 4>this is what we wanted, right, we want a US product.

0:42:13.800 --> 0:42:15.480
<v Speaker 4>We're willing to pay a little bit more for it.

0:42:15.840 --> 0:42:18.360
<v Speaker 4>We're excited that you guys are focused on US supply

0:42:18.480 --> 0:42:22.240
<v Speaker 4>chain and we've been building like this super cool, energetic

0:42:22.320 --> 0:42:24.920
<v Speaker 4>vibe with our team. Like if you go into our factory,

0:42:25.000 --> 0:42:26.719
<v Speaker 4>like it's almost a reality show.

0:42:26.760 --> 0:42:27.640
<v Speaker 5>You got all these you know.

0:42:27.640 --> 0:42:32.000
<v Speaker 2>People, just you should make it, right, I mean, and

0:42:32.040 --> 0:42:36.879
<v Speaker 2>it will be then basically the only really American made motorcycle.

0:42:37.000 --> 0:42:39.600
<v Speaker 2>I mean not just assembled, but you're going to have

0:42:39.680 --> 0:42:43.240
<v Speaker 2>more than half of your components sourced from the US.

0:42:43.600 --> 0:42:45.440
<v Speaker 2>You're going to build it in the US, and I

0:42:45.480 --> 0:42:49.759
<v Speaker 2>don't think that Indian and Harley then will meet that criteria.

0:42:50.000 --> 0:42:52.319
<v Speaker 4>I'm not sure exactly what their percentages are. But we've

0:42:52.320 --> 0:42:54.439
<v Speaker 4>been really focused on it, right. I mean, it's it's

0:42:54.480 --> 0:42:57.439
<v Speaker 4>hard to do, it's expensive. You know, we've we've been

0:42:58.320 --> 0:43:01.839
<v Speaker 4>you know, raising some capital with some you know investment family,

0:43:01.880 --> 0:43:03.880
<v Speaker 4>friends and family that want to be aligned in building

0:43:03.880 --> 0:43:07.000
<v Speaker 4>this American product. But it's great to have that support

0:43:07.000 --> 0:43:08.920
<v Speaker 4>from the customers because they're pulling us ahead, right And

0:43:08.960 --> 0:43:11.840
<v Speaker 4>those those riders are like these core riders out in

0:43:12.040 --> 0:43:14.160
<v Speaker 4>LA that are you know, the diner bros.

0:43:14.239 --> 0:43:15.080
<v Speaker 1>They're insane.

0:43:15.160 --> 0:43:17.959
<v Speaker 4>They are I They're insane, super passionate about the types

0:43:17.960 --> 0:43:20.960
<v Speaker 4>of product they're riding. The low rider s just really

0:43:20.960 --> 0:43:23.800
<v Speaker 4>doesn't give them what they want, right, Like it's it's heavy,

0:43:24.280 --> 0:43:26.800
<v Speaker 4>it's got good torque, but as much as your supercruiser

0:43:26.840 --> 0:43:29.520
<v Speaker 4>away it's just about five hundred pounds, so as the

0:43:29.560 --> 0:43:31.880
<v Speaker 4>low riders is like over six hundred, like six fifty

0:43:31.920 --> 0:43:35.120
<v Speaker 4>or something or six seventy. They're horse powers like one

0:43:35.280 --> 0:43:38.520
<v Speaker 4>twenty or one hundred and seventy five. They have a

0:43:38.560 --> 0:43:41.080
<v Speaker 4>little bit more torque, but we've got you know, very

0:43:41.160 --> 0:43:43.640
<v Speaker 4>quick speed so you turn the throttle. It's got one

0:43:43.680 --> 0:43:46.359
<v Speaker 4>hundred and one pounds of torque on undred five hundred

0:43:46.400 --> 0:43:46.839
<v Speaker 4>pounds bike.

0:43:46.880 --> 0:43:47.480
<v Speaker 5>It just rips.

0:43:47.600 --> 0:43:49.680
<v Speaker 1>Can I just ask a provocative question. I'm not going

0:43:49.760 --> 0:43:53.600
<v Speaker 1>to ask if you considered making this new bike electric

0:43:54.440 --> 0:43:57.000
<v Speaker 1>because it doesn't fit at all with what you're describing

0:43:57.280 --> 0:43:59.520
<v Speaker 1>you want the brand to be. But do you think

0:43:59.520 --> 0:44:02.720
<v Speaker 1>there is a place for electric bikes in the broader

0:44:03.760 --> 0:44:07.279
<v Speaker 1>world of motorcycles and what is their future? Or is

0:44:07.280 --> 0:44:08.759
<v Speaker 1>that something that you're just like, I.

0:44:09.239 --> 0:44:10.680
<v Speaker 2>Think I just jump in for a second. It is

0:44:10.719 --> 0:44:12.720
<v Speaker 2>funny that you're the second person to ask this question

0:44:12.800 --> 0:44:16.120
<v Speaker 2>of Bill today. Your interest was peaked in motorcycles because

0:44:16.160 --> 0:44:19.520
<v Speaker 2>you were tinkering in your garage and electric bikes before

0:44:19.560 --> 0:44:20.720
<v Speaker 2>any existed, right.

0:44:21.040 --> 0:44:23.160
<v Speaker 4>Yes, Yeah, I started riding when I was four. My

0:44:23.239 --> 0:44:25.719
<v Speaker 4>dad had a huge collection of rare bikes and he

0:44:25.840 --> 0:44:27.640
<v Speaker 4>was a historian and a deal maker, and so I

0:44:27.680 --> 0:44:29.800
<v Speaker 4>was riding like all the bikes you could ever imagine,

0:44:30.080 --> 0:44:32.440
<v Speaker 4>similar to what me and magnets are driving all kinds

0:44:32.440 --> 0:44:33.240
<v Speaker 4>of different cars.

0:44:33.400 --> 0:44:34.960
<v Speaker 5>I had that growing up, So I was fortunate.

0:44:35.400 --> 0:44:37.600
<v Speaker 2>And then you're into bikes already, but you did get

0:44:37.600 --> 0:44:40.000
<v Speaker 2>into electric propulsion.

0:44:39.640 --> 0:44:42.480
<v Speaker 4>Started working on electric vehicles, was testing some of the

0:44:42.480 --> 0:44:44.920
<v Speaker 4>new electric motorcycles that were out in the market, was

0:44:44.920 --> 0:44:48.480
<v Speaker 4>starting to design an electric cycle, had the website electriccycle

0:44:48.520 --> 0:44:51.879
<v Speaker 4>dot com, was working on some electric scooters. But really

0:44:51.880 --> 0:44:54.160
<v Speaker 4>what I was seeing is that the power to wait

0:44:54.320 --> 0:44:56.880
<v Speaker 4>isn't quite there. So the weight of the battery and

0:44:56.960 --> 0:44:58.680
<v Speaker 4>the power that you need out of it is too

0:44:58.760 --> 0:45:01.600
<v Speaker 4>heavy for two wheels. So to have a comparable motorcycle

0:45:01.680 --> 0:45:04.240
<v Speaker 4>similar to what we have with any kind of similar

0:45:04.360 --> 0:45:07.279
<v Speaker 4>range is going to be like seven hundred pounds, right,

0:45:07.360 --> 0:45:09.800
<v Speaker 4>eight hundred pounds, and then when you get done going

0:45:09.960 --> 0:45:12.680
<v Speaker 4>eighty miles ninety miles, you have to sit there for

0:45:12.719 --> 0:45:14.400
<v Speaker 4>an hour and a half. So the charge factor was

0:45:14.400 --> 0:45:16.759
<v Speaker 4>a big factor as well. And it's shown in the

0:45:16.760 --> 0:45:18.520
<v Speaker 4>industry right. A lot of the electric companies have been

0:45:18.520 --> 0:45:21.520
<v Speaker 4>having issues with their sales and you know customer satisfaction.

0:45:21.760 --> 0:45:23.200
<v Speaker 2>Well, all you have to do is watch the long

0:45:23.200 --> 0:45:25.879
<v Speaker 2>way up and realize it's just not the right way

0:45:25.960 --> 0:45:29.040
<v Speaker 2>to travel, but it could be someday, right, and it

0:45:29.120 --> 0:45:32.399
<v Speaker 2>is fun for those short zips. I wonder about track

0:45:32.520 --> 0:45:35.960
<v Speaker 2>use for your Supercruiser. Have people been taking down the track,

0:45:36.000 --> 0:45:38.520
<v Speaker 2>because that's instantly what I wanted to do. We did

0:45:38.560 --> 0:45:39.080
<v Speaker 2>go on the track.

0:45:39.160 --> 0:45:42.160
<v Speaker 4>Yeah, so we went out with a pro rider, and

0:45:42.200 --> 0:45:45.400
<v Speaker 4>we have our superbike, the Hammerhead, which is a Ducatti

0:45:45.520 --> 0:45:48.680
<v Speaker 4>level superbike, and we have the hammer of the Supercruiser

0:45:48.760 --> 0:45:51.040
<v Speaker 4>right there with it. And it was like one second

0:45:51.080 --> 0:45:54.160
<v Speaker 4>off on lap times, so it rips on the track.

0:45:54.239 --> 0:45:57.799
<v Speaker 4>It has a lean angle similar to a superbike, but

0:45:57.880 --> 0:45:59.920
<v Speaker 4>it doesn't look like one, right, So it's it's kind

0:45:59.960 --> 0:46:01.960
<v Speaker 4>of need to have that. You can go down the road,

0:46:02.000 --> 0:46:04.040
<v Speaker 4>you can go down the beach, you can cruise, but

0:46:04.120 --> 0:46:05.759
<v Speaker 4>you can go on the track. You can rip, you

0:46:05.800 --> 0:46:07.880
<v Speaker 4>can stunt it, you can do wheelaser. It does all

0:46:07.960 --> 0:46:10.279
<v Speaker 4>kinds of fun stuff as you've seen in some of this.

0:46:10.400 --> 0:46:12.480
<v Speaker 2>Good because I don't want to be a power ranger anymore,

0:46:12.560 --> 0:46:14.240
<v Speaker 2>you know now, I just want to be a angel.

0:46:15.760 --> 0:46:17.000
<v Speaker 1>Yes, I love it.

0:46:17.960 --> 0:46:23.520
<v Speaker 2>That was Bill Melvin, the owner and CEO of Buell Motorcycles,

0:46:23.920 --> 0:46:27.960
<v Speaker 2>and suffice it to say, I'm very excited about that.

0:46:28.080 --> 0:46:31.359
<v Speaker 1>Me too, Me too. I think, I mean it makes sense.

0:46:31.400 --> 0:46:33.200
<v Speaker 1>I hope. I hope they can pull it off.

0:46:33.440 --> 0:46:35.520
<v Speaker 2>I really do as well. I think they're one of

0:46:35.560 --> 0:46:40.240
<v Speaker 2>those businesses, you know, you take a ton of orders

0:46:40.680 --> 0:46:45.240
<v Speaker 2>like a singer during the pandemic or probably icon happened

0:46:45.280 --> 0:46:48.080
<v Speaker 2>to them, rebology, and then you've got to turn around

0:46:48.080 --> 0:46:50.120
<v Speaker 2>and make them. You got to execute, and it'll be

0:46:50.280 --> 0:46:53.399
<v Speaker 2>it'll be amazing to see if they can execute and

0:46:54.040 --> 0:46:57.800
<v Speaker 2>make money, right, because it's expensive to produce stuff in America.

0:46:58.080 --> 0:47:01.560
<v Speaker 1>It's so I mean the tariffs, the tariffs, I mean,

0:47:01.600 --> 0:47:05.920
<v Speaker 1>I don't think. I don't know if they're ready.

0:47:07.160 --> 0:47:09.600
<v Speaker 2>Well, fortunately they don't care that much about these arrests

0:47:09.640 --> 0:47:13.280
<v Speaker 2>because they've sourced most of their supply chain in America. Yeah,

0:47:13.280 --> 0:47:16.520
<v Speaker 2>what do you So you're driving the Ineos Grenadier. We're

0:47:16.520 --> 0:47:18.520
<v Speaker 2>gonna hear more about that. We're gonna get your your

0:47:18.640 --> 0:47:20.520
<v Speaker 2>article on it. Oh, by the way, one of the

0:47:20.520 --> 0:47:23.280
<v Speaker 2>coolest things about the Ineos Grenadier, well maybe not the coolest,

0:47:23.320 --> 0:47:26.440
<v Speaker 2>but something a flare touch that I love. Yes, have

0:47:26.520 --> 0:47:28.240
<v Speaker 2>you configured a vehicle online?

0:47:28.360 --> 0:47:29.200
<v Speaker 1>Oh? No, No.

0:47:29.239 --> 0:47:31.440
<v Speaker 2>When you can figure the vehicle, you can choose the

0:47:31.480 --> 0:47:36.200
<v Speaker 2>color of the frame under the body. So I like

0:47:36.320 --> 0:47:39.760
<v Speaker 2>to configure a blue Grenadier and I pick a red

0:47:39.880 --> 0:47:42.720
<v Speaker 2>frame and then you can just barely see it peeking

0:47:42.760 --> 0:47:45.520
<v Speaker 2>out under the vehicle, like you almost have to know

0:47:45.600 --> 0:47:48.200
<v Speaker 2>to look what a tease? Don't you think that's cool.

0:47:48.480 --> 0:47:51.799
<v Speaker 1>Yes, I think that's very cool. It's like stitching on

0:47:51.840 --> 0:47:54.879
<v Speaker 1>the inside of a suit or exactly can't leg or.

0:47:55.000 --> 0:47:57.040
<v Speaker 2>Yeah, you know, like the British guys are always wearing

0:47:57.080 --> 0:48:00.319
<v Speaker 2>red socks yea, even though they're dressed in a dressed

0:48:00.320 --> 0:48:03.319
<v Speaker 2>to the nines in a suit in the city and

0:48:03.320 --> 0:48:04.759
<v Speaker 2>and then like you can only see it when they

0:48:04.800 --> 0:48:08.759
<v Speaker 2>sit down on the tube or whatever. Real Yeah, very cool.

0:48:09.200 --> 0:48:11.000
<v Speaker 2>What else have you got going on? You say, Aaron

0:48:11.080 --> 0:48:12.239
<v Speaker 2>Water is coming out this week?

0:48:12.280 --> 0:48:17.000
<v Speaker 1>Water is Saturday, guess Yeah, planning on it, Yeah, Saturday morning.

0:48:18.480 --> 0:48:21.160
<v Speaker 1>And that's kind of you know, Formula one Miami is

0:48:21.200 --> 0:48:24.280
<v Speaker 1>coming up. I'm not going to go, but we've got

0:48:24.280 --> 0:48:27.160
<v Speaker 1>some guests for the show coming up that are going

0:48:27.239 --> 0:48:29.919
<v Speaker 1>to come on around F one Miami, and I'm gonna

0:48:29.920 --> 0:48:31.880
<v Speaker 1>have some coverage on that coming up. So that'll be

0:48:31.920 --> 0:48:35.319
<v Speaker 1>good something to look forward to. And yeah, that's kind

0:48:35.320 --> 0:48:37.080
<v Speaker 1>of it. You know. New York was so fun last week.

0:48:37.120 --> 0:48:40.920
<v Speaker 1>This week I'm focusing on, you know, grounding, going to

0:48:41.000 --> 0:48:45.120
<v Speaker 1>ground in La nice, chilling out, Yeah.

0:48:45.520 --> 0:48:46.920
<v Speaker 2>Working on yourself a little bit there.

0:48:47.080 --> 0:48:51.320
<v Speaker 1>Yeah, yeah, you know, walk the dog, get a coffee,

0:48:51.440 --> 0:48:53.680
<v Speaker 1>try to say chill, you know, try to go for

0:48:53.719 --> 0:48:56.000
<v Speaker 1>a day or two without having a cocktail or two.

0:48:56.160 --> 0:49:00.680
<v Speaker 2>You know, just get it too, you know my whoop

0:49:00.760 --> 0:49:05.040
<v Speaker 2>thing that I wear, this whoop. The last few days

0:49:05.080 --> 0:49:08.440
<v Speaker 2>have not been good in terms of recovery. I don't know,

0:49:08.560 --> 0:49:12.520
<v Speaker 2>like I'm just I'm all over the place. Maybe too

0:49:12.600 --> 0:49:16.920
<v Speaker 2>much sugar, not enough sleep, not enough exercise. So I

0:49:16.920 --> 0:49:18.680
<v Speaker 2>really need to ground myself as well.

0:49:18.800 --> 0:49:20.000
<v Speaker 1>Yes, yeah, you.

0:49:19.960 --> 0:49:24.399
<v Speaker 2>Know, play some sports, maybe talk to my pickleball, talk

0:49:24.440 --> 0:49:27.919
<v Speaker 2>to my shrink a little bit, and just get back

0:49:28.040 --> 0:49:30.400
<v Speaker 2>to do some breathing exercises completely.

0:49:30.440 --> 0:49:32.400
<v Speaker 1>I love the breathing. Get some incense.

0:49:32.440 --> 0:49:32.600
<v Speaker 2>Oh.

0:49:32.640 --> 0:49:35.279
<v Speaker 1>I found some really good incense in New York this trip, Matt.

0:49:35.320 --> 0:49:37.840
<v Speaker 1>I know you're an incense I like it. I found some.

0:49:38.239 --> 0:49:39.840
<v Speaker 1>I've been burning the incense.

0:49:41.200 --> 0:49:41.399
<v Speaker 2>Scent.

0:49:43.239 --> 0:49:47.520
<v Speaker 1>There's a there's a scent called, Oh I'm gonna butcher

0:49:47.560 --> 0:49:52.680
<v Speaker 1>it coat desser. It's by a reb you know that company,

0:49:52.680 --> 0:49:53.880
<v Speaker 1>a reb or Rebay.

0:49:54.200 --> 0:50:02.000
<v Speaker 2>No incense from street vendors, and there's not a brain necessarily, Yes, exactly.

0:50:02.800 --> 0:50:04.680
<v Speaker 1>Nag Champa. I like that too.

0:50:04.800 --> 0:50:08.360
<v Speaker 2>Yeah of college. Yeah, dog Champa smells like an n

0:50:08.520 --> 0:50:10.319
<v Speaker 2>y U dorm room.

0:50:09.640 --> 0:50:13.440
<v Speaker 1>Yeah, you know, there's a there's a store on Elizabeth

0:50:13.480 --> 0:50:16.359
<v Speaker 1>Street called Love Adorn. That's got a great selection. I

0:50:16.440 --> 0:50:16.919
<v Speaker 1>highly reckon.

0:50:16.960 --> 0:50:17.880
<v Speaker 2>All right, I'll go check.

0:50:17.760 --> 0:50:20.560
<v Speaker 1>Out all sorts of instances. Oh, I should say, our

0:50:20.600 --> 0:50:23.560
<v Speaker 1>buddy Steve Serio's coming to LA and I'm going to

0:50:23.600 --> 0:50:25.000
<v Speaker 1>have dinner with him on Saturday.

0:50:25.239 --> 0:50:27.279
<v Speaker 2>Oh nice, So we should get him back on the show.

0:50:27.360 --> 0:50:28.880
<v Speaker 1>We should get him back on the show. You know,

0:50:29.920 --> 0:50:32.440
<v Speaker 1>I'm sure you'd be happy to talk about the summer auctions.

0:50:33.120 --> 0:50:36.000
<v Speaker 2>Very cool. All right, Well we'll do that here next week.

0:50:36.080 --> 0:50:38.719
<v Speaker 2>Please tune in again and email us if you've got

0:50:38.760 --> 0:50:41.440
<v Speaker 2>anything that you want to talk about. I'm Matt Miller,

0:50:41.640 --> 0:50:41.759
<v Speaker 2>and

0:50:41.760 --> 0:50:43.920
<v Speaker 1>I'm Hannah Elliott, and this is Bloomberg