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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News.

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Speaker 2: Hi, I'm Jason Kelly.

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Speaker 3: I'm Alex Rodriguez and on this episode of The Deal,

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Speaker 3: Jay Williams, So, Alex, Jay is a multi hyphenate.

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Speaker 2: In a lot of ways.

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Speaker 3: This is a guy who was a superstar college athlete,

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Speaker 3: has a massive accident that sort of takes him out

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Speaker 3: of the NBA and completely reinvents himself to the point

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Speaker 3: where we know him from ESPN, we also know him

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Speaker 3: really as one of the leading athletes turned entrepreneurs.

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Speaker 4: He's a very good guy and you know what, he

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Speaker 4: has an incredible appetite, very inquisitive in is building a

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Speaker 4: big business. And I think he's a fascinating guy. And

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Speaker 4: I think you'll find his interview very very good.

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Speaker 3: And very intimate and very revealing. There's a vulnerability that

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Speaker 3: you showed and that he showed that was pretty amazing

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Speaker 3: to win.

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Speaker 2: So, without further.

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Speaker 3: Ado, Jay Williams, all right, we like to start every show. Jay,

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Speaker 3: Oh my gosh, I just introduced you myself. You introduce

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Speaker 3: yourself and tell us who you are.

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Speaker 5: How do I do that?

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Speaker 2: However, you take your time.

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Speaker 5: Jay Williams on air personality own a media company. I

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Speaker 5: invest I followed him for a very long time, kind

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Speaker 5: of geeking out to be here with you guys, and

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Speaker 5: just excited for an opportunity to jut And where'd you

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Speaker 5: go to college? Duke University?

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Speaker 4: Play for Chicago Bulls And we have a great common friend.

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Speaker 4: Obviously much closer to you than to me. But I'm

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Speaker 4: a big admirer of coach K. Coach K, which we'll

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Speaker 4: talk about later. Yeah, we're definitely we're going to get

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Speaker 4: into all of this.

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Speaker 5: I feel like we're doing TV. I should have done

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Speaker 5: a better job of introducing that.

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Speaker 2: You want to take two? Yeah, No, that's good. That's good.

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Speaker 2: People like a little rough. I do want to ask.

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Speaker 3: I mean, we're going to talk about a ton of

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Speaker 3: different things. But one of the reasons I know Alex

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Speaker 3: and I were so fascinated to talk to you is,

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Speaker 3: given everything you just said about what you're doing, what

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Speaker 3: you have done, it does feel to me like something

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Speaker 3: new and different is happening in sports and media and

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Speaker 3: culture right now. Do you agree and why do you

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Speaker 3: think it is?

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Speaker 5: So I'll give you guys some context to how I

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Speaker 5: kind of Guys like Alex I think have really helped

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Speaker 5: me expand my mind and how I think about this.

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Speaker 5: I started holding company when I first got into TV,

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Speaker 5: just called Cleindestine Ventures, right, and my mom, who just

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Speaker 5: passed away a year ago. God wrestler soul always like

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Speaker 5: you know, why such a negative connotation word, And it

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Speaker 5: was always because at ESPN, I couldn't let ESPN know

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Speaker 5: about investing. I couldn't let ESPN I invested in a

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Speaker 5: procurement company for sponsorships because it always got used against

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Speaker 5: me like I wasn't you know, I wasn't focused on

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Speaker 5: my craft. And I just think now we have people

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Speaker 5: that are unapologetically themselves in this conversion between sports finance media.

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Speaker 5: You know, you could talk about your portfolio on air,

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Speaker 5: you can talk about my relationship with Adam Silver and

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Speaker 5: obviously our Duke connection and how it gives me different

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Speaker 5: insight into team ownership in the CBA. I think now

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Speaker 5: it's way more appreciated because there's a the bandwidth has extended, right,

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Speaker 5: and now it's just not about polarizing conversation or about

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Speaker 5: the game itself. It's about how you're providing color to

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Speaker 5: the commentary.

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Speaker 3: Do you feel that way too, because I feel like

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Speaker 3: I mean, as Jay said, like you were on the

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Speaker 3: front end of this in terms of, you know, you

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Speaker 3: tell the story about you know, going into owners offices

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Speaker 3: and your cleats and seeking advice, but like that wasn't

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Speaker 3: the norm, and so does it feel different to you

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Speaker 3: as well?

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Speaker 5: No, I agree with Jay.

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Speaker 4: To me, it was like a taboo to do anything

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Speaker 4: else besides your court business.

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Speaker 5: And it's a little bit you had to do it

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Speaker 5: in the shadows.

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Speaker 4: And I started my real estate portfolio in my early twenties,

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Speaker 4: but it was like a dark secret.

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Speaker 6: And it's funny. The most grief I ever.

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Speaker 4: Got in my entire career, far more than the PD

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Speaker 4: suspension and all of that, which we'll get into later,

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Speaker 4: is my contract two fifty two, the year two thousand

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Speaker 4: and one, and the contrast between that announcement and Otani.

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Speaker 4: Otani was a hero, he was celebrated. I was villain,

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Speaker 4: you know, one on one. It was like Darth Vader.

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Speaker 4: So it's interesting how far things have gone. A lot

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Speaker 4: of it, I think is social media. Now the power

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Speaker 4: has gone to the athletes because now they have a

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Speaker 4: platform where they can fight back and back.

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Speaker 6: You know, twenty five years ago, you know owners right

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Speaker 6: and everything.

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Speaker 5: You know, I was, I was going to ask you,

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Speaker 5: because I feel like there's this missing gap Alex that's happened, right,

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Speaker 5: and you've been able to close that gap. But I

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Speaker 5: see a lot of other athletes that are trying to

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Speaker 5: focus on that and celebrities from going to becoming your asset.

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Speaker 5: But how do you become the principal? How do you

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Speaker 5: navigate doing TV while also now being a position to

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Speaker 5: be an owner, right, which is how people they may

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Speaker 5: take that as commentary. How do you kind of play

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Speaker 5: neutral in that way? That's a great question.

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Speaker 4: I mean it helps that I commented in baseball and

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Speaker 4: own in basketball. That's a big help. I think for me,

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Speaker 4: it's really thinking about it long term. I think the

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Speaker 4: biggest mistake I see young players is they become very

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Speaker 4: transactional and they want it now, because that's how it

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Speaker 4: is in basketball, right, you go to duke for one

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Speaker 4: or two years and boom, you got a huge contract.

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Speaker 4: In business, I felt about it, how do I build

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Speaker 4: a business in the next fifty or sixty years. So

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Speaker 4: it's allowed me to discipline what I call a ten

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Speaker 4: touch role. So I won't ask you to be my

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Speaker 4: partner or Jason until we have at least ten touches. Now,

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Speaker 4: touches can be a nice change of emails. It could

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Speaker 4: be coffee, it could be this, it could be going

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Speaker 4: to a game together. But after ten touches, that's enough

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Speaker 4: time where we've built a relationship and now we can

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Speaker 4: maybe start thinking about doing something together. And it keeps

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Speaker 4: you away from the one and done, like, hey, I

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Speaker 4: met you, can you invest in my problem into my business?

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Speaker 5: It kind of gives you time to breathe. So it's

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Speaker 5: more transformative than transactional, for sure, because I find it

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Speaker 5: it's a lot of that in my industry. Like even

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Speaker 5: in looking at some of the deals that other athletes

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Speaker 5: have taken and like, okay, well what's your long term plan?

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Speaker 5: It seems more like instinct cask grabs instead of actually

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Speaker 5: having a brand strategy.

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Speaker 3: And so how did you start to think about being

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Speaker 3: a business person? And when is that something that like

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Speaker 3: you're talking to coach k about are you talking to

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Speaker 3: your parents?

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Speaker 2: Like how does that start?

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Speaker 5: So I got lucky My dad worked at American Express

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Speaker 5: for over twenty years and my mom was a guidance counselor.

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Speaker 5: So I used to watch her go back to school

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Speaker 5: and receive multiple master degrees while I was in school,

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Speaker 5: so you can imagine being in daycare playing different sports,

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Speaker 5: and my mom's you know, going off to night school.

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Speaker 5: But my dad would bring me into the city because

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Speaker 5: I'm from New Jersey all the time, so I would

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Speaker 5: take the train with him and I would see him

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Speaker 5: do his wins or not over and over again. Because

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Speaker 5: you you prepare for the job you want, not for

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Speaker 5: the job you have. Right, And Ken Channault was the

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Speaker 5: first black CEO that I've ever seen, yeah, as a

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Speaker 5: little boy. So like I'm you know, even watching like

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Speaker 5: Kamala Harris now run for president, Like my two daughters

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Speaker 5: see somebody that looks like them running for president, Like

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Speaker 5: that's a monumental thing for what that could do for

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Speaker 5: your psyche. So just knowing that my dad worked for

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Speaker 5: a black CEO, I kind of became enamored. Back to AMEX.

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Speaker 5: Then when I came to Duke, which is great, Coach

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Speaker 5: had me think that way. We started sending letters to

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Speaker 5: Fortune five hundred executives that had graduated from Duke, and

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Speaker 5: we started inviting them down in North Carolina, similar to

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Speaker 5: how you did it with the Yankees, right. I mean,

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Speaker 5: there's a lot of commonality here because Duke was always

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Speaker 5: called like the Yankees of college basketball, right, So within

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Speaker 5: all that entails, so all these guys will come down

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Speaker 5: and we just kind of picked their brain around what

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Speaker 5: businesses they were in, how they scaled those businesses, how

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Speaker 5: I should be looking at utilizing like my name, image

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Speaker 5: and likeness, what businesses should I be thinking about investing in,

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Speaker 5: and how I should handle my approach to the NBA.

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Speaker 4: It was life altern So with that in mind, I

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Speaker 4: love the comparisons in Duke and Yankees because everyone that

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Speaker 4: watches us you have an opinion. It's not like you're

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Speaker 4: in different Yeah, either lover us or hater us, which

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Speaker 4: is kind of cool. But my question to you is,

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Speaker 4: at what point did you start crystallizing what a holding

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Speaker 4: company would look like? What was your education behind it?

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Speaker 4: So probably going into my sophomore year, we lost in

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Speaker 4: the Sweet sixteen to Florida and I kind of got

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Speaker 4: punked on the court and it was one of those

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Speaker 4: moments for me where I had a choice. I could

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Speaker 4: have gone back home, spent some time with my friends

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Speaker 4: back in New Jersey, but I'm kind of a competitive

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Speaker 4: prick Alex in a lot of different ways in life,

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Speaker 4: and instead of going back home. I was like, you know,

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Speaker 4: I just want to stay here. So I went to

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Speaker 4: summer school. I started overloading in all my summer courses,

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Speaker 4: and I just worked out every day. Got a chance

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Speaker 4: to play USA basketball, made the team, and I had

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Speaker 4: this one game against Jason Kidd and Gary Payton where

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Speaker 4: I not only held my own but I did really well,

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Speaker 4: And all these conversations just started with Okay, like, Jay,

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Speaker 4: you could be a first round draft pick. Like I

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Speaker 4: went from not being on the draft boards all of

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Speaker 4: a sudden that summer being a first round draft pick.

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Speaker 4: And then I just started averaging twenty three twenty four

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Speaker 4: points a game, and people were saying you could be

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Speaker 4: the top pick in the draft. So I think during

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Speaker 4: that time, we had never really prepped for all that

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Speaker 4: stuff around finance.

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Speaker 5: We thought this was I was gonna be a four

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Speaker 5: year guy. But then I just started receiving calls from

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Speaker 5: like agents, financial advisors, accounting services, and then my father

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Speaker 5: and my mother and I, which is always tricky. I

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Speaker 5: was gonna ask you how you started dealing with that,

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Speaker 5: Like when your parents are kind of at the forefront

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Speaker 5: of those conversations and it's like, all right, well, we're

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Speaker 5: going to start like, what's the limited liability corporation? You know,

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Speaker 5: what does this actually mean? What do we want to

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Speaker 5: name the LLC? You know, who are the members of

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Speaker 5: the LLC? Are we going to have an agent that's

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Speaker 5: going to be you know, handling your accounting services as well,

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Speaker 5: like you know, And we just started having those real

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Speaker 5: conversations and frankly, that onboarding process. While it was in

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Speaker 5: my season, it felt overwhelming, but I think the more

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Speaker 5: I did it, it became part of my routine, you know,

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Speaker 5: and I didn't feel as disturbed thinking about, Okay, this

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Speaker 5: is my business. Basketball is my business, but this is

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Speaker 5: also my business. I shouldn't let that take away. I

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Speaker 5: don't know, if you dealt with this that people say, well,

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Speaker 5: the more you focus on that, it takes away from

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Speaker 5: your focus on the field, like that used to always

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Speaker 5: happen to me. Yeah, yeah, for sure, for sure.

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Speaker 4: And I saw it just as a compliment to my work, right,

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Speaker 4: And I made it to a point where I said,

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Speaker 4: you know, for every one hundred thousand dollars that I

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Speaker 4: make or every two hundred, I can buy a million

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Speaker 4: dollars worth of real estate because you got eight hundred

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Speaker 4: of debt two hundred of equity, So you kind of

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Speaker 4: make it simple, right and you kind of building one

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Speaker 4: block at a time. And then any role models that

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Speaker 4: you had, who are some of those people that you've

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Speaker 4: looked up to, say, you know what, I like what

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Speaker 4: they're doing. I can take a piece from him, piece

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Speaker 4: from her, and now I have what I have for me.

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Speaker 4: That person's Magic Johnson, that was a big mentor to me,

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Speaker 4: started said, sat down with me almost thirty years ago

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Speaker 4: and kind of created the foundation of my company today.

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Speaker 4: Do we share magic as somebody that you look for

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Speaker 4: it as well?

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Speaker 5: Because he's obviously the go I wore thirty two all

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Speaker 5: the time. I couldn't wear in college because Christian Lady

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Speaker 5: had it, so literally I took twenty two, which is

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Speaker 5: just tenas off and I got that. But definitely Magic

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Speaker 5: for what he's been able to do real estate wise.

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Speaker 5: Real estate is actually still a part of my portfolio

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Speaker 5: I haven't really tapped into yet. And also kind of

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Speaker 5: Michael's entry point, Jordan just I grew close to David Falk.

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Speaker 5: I didn't go with David Falk, I went with Bill Duffy.

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Speaker 2: David fought very well known agent.

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Speaker 5: Yes for Michael Jordan Helpen obviously with the Jordan brand everything.

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Speaker 5: So just watching the way Michael, but also kind of

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Speaker 5: hearing that story. I think for me there was always

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Speaker 5: this challenge because my father was so involved in business

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Speaker 5: and my mother was participating in my business. See like,

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Speaker 5: you know, can I be vulnerable with you guys? Of course,

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Speaker 5: So you started finding about all these things I got,

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Speaker 5: and it's weird. It probably crystallized different from me if

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Speaker 5: I played fifteen years in the league, but when I

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Speaker 5: got drafted. You want to get back to your family, right,

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Speaker 5: So when you start learning that, hey, you're going to

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Speaker 5: get gift taxed anything you give over a certain threshold,

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Speaker 5: like okay, just let me put my parents, my family

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Speaker 5: on the payroll. So my dad was a CFO, my

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Speaker 5: mom was a CMO. You give people random titles, not

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Speaker 5: that they're actually responsible for those titles, right, But we

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Speaker 5: were trying to figure it out, and I think we

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Speaker 5: start going through that process where you're paying your family.

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Speaker 5: I had a lot of conversations with Magic early around

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Speaker 5: how do I take more ownership and knowing that this

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Speaker 5: is my business, how do I delegate some of those

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Speaker 5: responsibilities to my mom and my dad, which when I

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Speaker 5: got drafted. That changed for me. They were my business

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Speaker 5: partners while also being my mom and dad, which was

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Speaker 5: a really weird That's a lot of red tape involved

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Speaker 5: in that, right, because you know a lot of people

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Speaker 5: that are coming to you from different angles, and I

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Speaker 5: don't know how to properly vet deals. I don't know

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Speaker 5: how to properly vet people. I never had a lot

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Speaker 5: of practical experience in that. So I think leaning upon

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Speaker 5: Grant Hill was another one because he played at Duke

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Speaker 5: what he's been able to do with his businesses a

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Speaker 5: par owner of the Atlanta Hawks. I tried to those guys,

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Speaker 5: but also my career was cut short, so you know,

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Speaker 5: my life took a different turn very abruptly after one year,

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Speaker 5: so I didn't get a chance to really lean into

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Speaker 5: those relationships as much as I wish I would have

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Speaker 5: at the earlier stage. I did that later.

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Speaker 4: Yeah, Jason, I don't know about you. It's interesting. We

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Speaker 4: have a great threesome here of people where you have.

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Speaker 6: African American, White and Dominican.

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Speaker 5: Right.

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Speaker 4: I grew up with a single mom. Dad left at ten,

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Speaker 4: and this changed my life. Jay, she had two jobs

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Speaker 4: secretary in the morning, she served tables at night. And

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Speaker 4: we go into public's one day and it's like a

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Speaker 4: seventy five dollar bill and she pulls out fifty five

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Speaker 4: bucks and then we're short about twenty plus bucks or whatever,

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Speaker 4: and she goes into this other little zipper and she

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Speaker 4: grabs like twenty five but it's not green, it's like red.

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Speaker 4: And I'm like, mom, what's the funny money? And it

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Speaker 4: was government money, food stamps. And I said, oh my god,

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Speaker 4: I have to like be the alpha.

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Speaker 5: I have to be the leader of my family.

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Speaker 4: But going back to your mom and dad, I can

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Speaker 4: give my mother a Dominican mom, any.

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Speaker 5: Title, she's still going to be. Yeah, that's a little bit.

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Speaker 5: You take those three letters and you know where you

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Speaker 5: can stick on you. But that's the thing about inheriting money, right,

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Speaker 5: it's and I always see a lot of my other friends,

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Speaker 5: a lot of the financial conversations that they had with

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Speaker 5: their parents, you know, who were more successful and their

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Speaker 5: their competency was way higher than me. So now I

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Speaker 5: was being thrusted into this lifestyle where I was with

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Speaker 5: the rich and the famous, but I didn't really learn

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Speaker 5: about the underground, underlying business of how to actually sustain that.

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Speaker 5: So were everybody was being onboarded to wealth and a

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Speaker 5: crass course. And I think as my parents and my

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Speaker 5: career started to build a lot of that stuff. You know,

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Speaker 5: they often say when you make money, it reveals more

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Speaker 5: of the challenges and difficulties. You know, more money, more problems,

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Speaker 5: and a lot of those family dynamics kind of started

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Speaker 5: to play into the business as well.

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Speaker 3: So that raises a really interesting thing about some of

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Speaker 3: the work you're doing right now, name iminjin. Likeness has

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Speaker 3: changed everything in the college sports world. You see it

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Speaker 3: right down the street from you at University of Miami.

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Speaker 3: I feel like RI at large. You're doing a lot of

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Speaker 3: work around this, got a new show coming out, You're

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Speaker 3: working with the University of Alabama quarterback. Now, all these

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Speaker 3: conversations that you're talking about that really only happened in

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Speaker 3: a fairly limited way for a small number of people,

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Speaker 3: they're happening across all of these sports, across college football,

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Speaker 3: even at the high school level. So what's the advice

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Speaker 3: that you give, having known what you know, but also

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Speaker 3: seeing what you're seeing now around nil.

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Speaker 5: I think firstco's to the point that we're just making

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Speaker 5: mention of right when you start like, let's say crazy competitive,

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Speaker 5: I want to work out for eight hours a day

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Speaker 5: and I sleep for eight hours, there's still eight hours

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Speaker 5: left in your day. Like how do you start building

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Speaker 5: your competency in finance at an earlier age, Like you

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Speaker 5: should know what LLC is and all for these kids

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Speaker 5: now they're having a chance to make money, like Jalen

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Speaker 5: Moro is making over a million dollars a year and

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Speaker 5: nil right now as a nineteen twenty year old young person.

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Speaker 5: That's a lot for you and your family to handle.

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Speaker 5: While you're handling a new coach coming in replacing Nick Saban,

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Speaker 5: while you're now learning how to work with the collective,

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Speaker 5: which essentially is like acting like you know, the front

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Speaker 5: office for the school and negotiating rates. You know, how

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Speaker 5: do you keep the main thing the main thing when

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Speaker 5: the main thing is actually the money in the revenue

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Speaker 5: that's being driven off of all this conference realignment, TV

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Speaker 5: media deal rights and it's all the wild West, you know.

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Speaker 5: So for me, I often start the conversation with, let's

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Speaker 5: create a flatline. Let's understand what your business is. Like

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Speaker 5: your main thing is the main thing, but this is

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Speaker 5: also part of your main thing, right, so let's give.

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Speaker 5: The main thing in this totality the time and the

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Speaker 5: attention it takes. Because if you want to be a billionaire, right,

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Speaker 5: if you want to go from asset, the principle you

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Speaker 5: need to put into work. And by the way, reading

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Speaker 5: two to three hours a day is putting in the

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Speaker 5: work asking questions. It's putting in the work having curiosity.

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Speaker 5: So I think that's the start. Number One. You also

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Speaker 5: have to own your ip, so I think that's really

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Speaker 5: big right now for him. So him and his teammate

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Speaker 5: Terry on Arnold last year they started this whole thing

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Speaker 5: around link let a Nay say or no, which I

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Speaker 5: thought was really smart, right, and it turned into the

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Speaker 5: school's rally and cry. So they filed for trademark the name.

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Speaker 5: And I've never seen this happen before where players have

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Speaker 5: filed for trademark for a name that the school then

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Speaker 5: kind of backed. Because Nick Saban was talking about let

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Speaker 5: all they sayers know and had this virality moment last

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Speaker 5: year with Pat McAfee on game day where it just

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Speaker 5: went everywhere. So they did a merchandising deal with the school, right,

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Speaker 5: so that sets precedent, so now you know they're sharing

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Speaker 5: it at rev with the school, and now we kind

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Speaker 5: of create a digital diary series around that because I

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Speaker 5: want him to be able to talk firsthand person around

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Speaker 5: how do you navigate owning a name like that, dealing

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Speaker 5: with the school, but also trying to win a national title,

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Speaker 5: competing for the CFP having the greatest coach of all

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Speaker 5: time that is no longer there, right, So how do

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Speaker 5: you not that you can control anything, Jay, but like

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Speaker 5: how do you think about, like what is your narrative

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Speaker 5: and how you're seeing this and how do you stay

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Speaker 5: in alignment with what the school is doing? But how

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Speaker 5: do we make the world see who you are a

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Speaker 5: little bit as well from a leadership perspective? And we

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Speaker 5: own that And we're working with the brand now Beast,

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Speaker 5: which is actually going to be a sponsor of the show,

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Speaker 5: so we're able to tie his endorsement deal into the content,

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Speaker 5: which is smart and I just like that medium and

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Speaker 5: it's a prooful concept for us to see. How do

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Speaker 5: you work with the collective, how do you work with

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Speaker 5: the school, and also at the same time, how do

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Speaker 5: you build his own individual brand?

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Speaker 3: And like how do you personally engage him? I mean,

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Speaker 3: are you talking to him most days? Like what's the

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Speaker 3: how do you build that rapport where you become a

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Speaker 3: trusted advisor to him?

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Speaker 5: I think I'd be curious to see how you talk

402
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Speaker 5: to Anthony Edwards, right, And because I known that for

403
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Speaker 5: a while too, I think it's more of a big

404
00:19:11,840 --> 00:19:15,679
Speaker 5: brother approach here as it like, Okay, hey, look, if

405
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Speaker 5: we're going to do content, I don't think the answer

406
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Speaker 5: puts you in the best position with the media. Probably

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Speaker 5: wouldn't say it like that. Maybe how about this, or

408
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Speaker 5: when he gets frustrated about something, I don't understand why

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Speaker 5: this deal works out? Okay, Like, let me explain the

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Speaker 5: nuances of this to you to a degree, I think

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Speaker 5: it's more of that relationship and helping him navigate. I'm

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Speaker 5: not his agent, yeah, I'm not his financial advisor. We're

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Speaker 5: working with him on the media side and working with

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Speaker 5: him on your partner. Yes, I'm a partner with him.

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Speaker 4: So, Jay, if we zoom out and you say the

416
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Speaker 4: wild world West, I think that's exactly what it is.

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00:20:02,480 --> 00:20:05,639
Speaker 4: The nil genie is out of the bottle. They'll probably

418
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Speaker 4: never come back in. But a few questions, how do

419
00:20:08,640 --> 00:20:11,280
Speaker 4: you feel about that kind of pros and cons? And

420
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Speaker 4: is this something that is ultimately better for college sports.

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Speaker 5: I do think it's better for college sports. I still

422
00:20:17,160 --> 00:20:20,439
Speaker 5: get frustrated at it because you know, whenever people I

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Speaker 5: hear them talk about nil, the natural proclivity is to say, well,

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Speaker 5: you know, okay, now athletes are going to pay. Well, actually,

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Speaker 5: can we talk about rev share? That's different, right, So

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Speaker 5: now we're starting to engage in that conversation. Whenever you

427
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Speaker 5: talk about revshare, Hey, Rod, you know I think you

428
00:20:33,760 --> 00:20:36,360
Speaker 5: start talking about okay, how about workers comp.

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Speaker 3: So just to be clear, what you're differentiating between is NIL,

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Speaker 3: where it's like they're getting paid by a brand or

431
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Speaker 3: a collective or a company, versus revshare, where they are

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Speaker 3: actually a real partner and employee ultimately of the school

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Speaker 3: or the team.

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Speaker 2: Do I have that right?

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Speaker 5: I already see Dartmouth basketball trying to do that right.

436
00:20:57,920 --> 00:21:02,639
Speaker 5: And also, you know, like so USC UCLA they go

437
00:21:02,720 --> 00:21:04,280
Speaker 5: to the Big Ten. Now you tell me how that

438
00:21:04,320 --> 00:21:07,280
Speaker 5: fits the geographical footprint, Yeah, the Big Ten. If it's

439
00:21:07,359 --> 00:21:10,520
Speaker 5: the financial footprint of the Big Ten, right, which I understand,

440
00:21:10,840 --> 00:21:14,600
Speaker 5: But it's no longer about academics. Like that travel schedule

441
00:21:14,720 --> 00:21:19,960
Speaker 5: alone from going you know, from SOCAW to Columbus, Ohio

442
00:21:20,200 --> 00:21:22,360
Speaker 5: and then back like you're going to miss multiple days.

443
00:21:22,320 --> 00:21:24,280
Speaker 3: And then back to Maryland and then back to New

444
00:21:24,359 --> 00:21:25,479
Speaker 3: Jersey and Yemma.

445
00:21:25,760 --> 00:21:29,240
Speaker 5: Yeah. Right, So I understand that, but with that comes

446
00:21:29,280 --> 00:21:31,760
Speaker 5: a lot of responsibility. So you know, when you start

447
00:21:31,760 --> 00:21:34,280
Speaker 5: having these types of conversations, then I go, Okay, Well,

448
00:21:35,240 --> 00:21:41,000
Speaker 5: the university has representation, the leagues have representation. The players

449
00:21:41,000 --> 00:21:43,400
Speaker 5: are allowed to have representation when it comes to branding

450
00:21:43,440 --> 00:21:46,760
Speaker 5: and endorsement deals. But who is sitting at the table

451
00:21:47,440 --> 00:21:51,000
Speaker 5: for the players? You need a union. If you're going

452
00:21:51,080 --> 00:21:54,080
Speaker 5: to become unionized, that means you're going to be an employee,

453
00:21:54,480 --> 00:21:58,160
Speaker 5: so you have different employee rights benefits. And I think

454
00:21:58,200 --> 00:22:00,679
Speaker 5: that's the next step in the natural evolution is supposed

455
00:22:00,680 --> 00:22:03,880
Speaker 5: to look at basketball and football, they generate the most revenue.

456
00:22:04,040 --> 00:22:06,520
Speaker 5: And you know, look at what happened to the PAC twelve.

457
00:22:07,160 --> 00:22:10,320
Speaker 5: There's no longer the PAC twelve. It's to sintegrator right

458
00:22:10,400 --> 00:22:11,240
Speaker 5: in front of your eyes.

459
00:22:11,880 --> 00:22:12,600
Speaker 2: Improbable.

460
00:22:12,640 --> 00:22:14,920
Speaker 3: We didn't talk a lot about it, but that has

461
00:22:15,000 --> 00:22:19,719
Speaker 3: been a really interesting I feel like new version of

462
00:22:19,760 --> 00:22:23,000
Speaker 3: what media can be and is going to be.

463
00:22:23,520 --> 00:22:25,120
Speaker 2: What's your vision for that?

464
00:22:25,960 --> 00:22:29,879
Speaker 5: I think it's one that's constantly morphing. I think I

465
00:22:30,400 --> 00:22:31,919
Speaker 5: you know, it's like anything. I think when you go

466
00:22:32,000 --> 00:22:33,760
Speaker 5: into it, you think it's going to be one way,

467
00:22:34,240 --> 00:22:36,760
Speaker 5: and then you have to pivot a thousand times and

468
00:22:36,800 --> 00:22:39,440
Speaker 5: it starts to take on a new shape and form.

469
00:22:39,800 --> 00:22:42,679
Speaker 5: I think originally at first it was okay, as we

470
00:22:42,720 --> 00:22:45,359
Speaker 5: look at Yannis, who I think is one of the

471
00:22:45,400 --> 00:22:49,880
Speaker 5: biggest athletes in the world, touches three continents between Africa,

472
00:22:50,359 --> 00:22:53,800
Speaker 5: the United States, and Europe, how do we capture the

473
00:22:53,920 --> 00:22:58,919
Speaker 5: value in the production and creative aspects along a lot

474
00:22:58,960 --> 00:23:01,480
Speaker 5: of his endorsements because you're saying allow those or just

475
00:23:01,520 --> 00:23:04,600
Speaker 5: outsourced to third parties, right, And I think once you

476
00:23:04,720 --> 00:23:08,480
Speaker 5: kind of become integrated in the storytelling aspect of it,

477
00:23:08,480 --> 00:23:12,399
Speaker 5: it allows you to build longer sustainability with the actual client.

478
00:23:12,880 --> 00:23:14,720
Speaker 5: It's not a cash grab like I think a lot

479
00:23:14,720 --> 00:23:17,480
Speaker 5: of players look at endorsements as okay, Like I have

480
00:23:17,520 --> 00:23:20,720
Speaker 5: a five year deal worth twenty million dollars. That's great,

481
00:23:20,720 --> 00:23:24,000
Speaker 5: and then when you get into you know, four years

482
00:23:24,119 --> 00:23:26,360
Speaker 5: and eight months, it's like, well, how do we start

483
00:23:26,400 --> 00:23:29,840
Speaker 5: renegotiating that deal? So for me, I'm like, no, Like

484
00:23:29,880 --> 00:23:32,239
Speaker 5: we're going to sit at the creative table, We're going

485
00:23:32,280 --> 00:23:34,080
Speaker 5: to keep all the metrics in the data, we're going

486
00:23:34,160 --> 00:23:36,480
Speaker 5: to show you how we're adding value to your brand.

487
00:23:37,040 --> 00:23:38,440
Speaker 5: And then I want to get I want to pierce

488
00:23:38,440 --> 00:23:40,159
Speaker 5: the conversation because I really think it bleeds into the

489
00:23:40,200 --> 00:23:42,919
Speaker 5: portfolio from an investment opportunity. Once again, it goes to

490
00:23:43,000 --> 00:23:46,760
Speaker 5: deploying capital. Then could we deploy capital and co invest

491
00:23:46,880 --> 00:23:50,760
Speaker 5: alongside that athlete, take a stake in what that entity

492
00:23:50,880 --> 00:23:54,200
Speaker 5: is principle principal, right, and then help scale it as well.

493
00:23:54,240 --> 00:23:56,800
Speaker 5: I mean, similar to how Ryan Reynolds has built Maximum Effort.

494
00:23:56,960 --> 00:23:59,440
Speaker 5: You've seen them do that with Aviation Gen. You've seen

495
00:23:59,480 --> 00:24:02,640
Speaker 5: them there with Mobile, You're seeing to do that with Wrexham.

496
00:24:02,880 --> 00:24:06,320
Speaker 5: So I think having the pipes right to amplify to brand,

497
00:24:06,480 --> 00:24:09,120
Speaker 5: but then also having the capital to deploy. I think

498
00:24:09,280 --> 00:24:11,359
Speaker 5: having a seat at the table with the right board

499
00:24:11,440 --> 00:24:14,760
Speaker 5: of athletes, and then I think inevitably getting athletes to

500
00:24:14,800 --> 00:24:17,959
Speaker 5: buy into this thing of shared economics, like I'm watching

501
00:24:18,440 --> 00:24:20,479
Speaker 5: Steph do it and he's doing it successfully and very

502
00:24:20,480 --> 00:24:24,000
Speaker 5: well on Lebron Stephan Curry. Once again, first thing basis,

503
00:24:24,000 --> 00:24:30,400
Speaker 5: I'm sorry Steph probably, but like you know, how many

504
00:24:30,480 --> 00:24:34,199
Speaker 5: things can you scale by yourself? Right? So you know,

505
00:24:34,520 --> 00:24:37,560
Speaker 5: as an athlete, I think I'm built to say, hey,

506
00:24:37,800 --> 00:24:42,200
Speaker 5: I can't win a national championship without Mike dunleyby or

507
00:24:42,200 --> 00:24:46,080
Speaker 5: without Carlos Boozer, or without a rod. So then you know,

508
00:24:46,160 --> 00:24:49,320
Speaker 5: how where is there a world for lack of better terminology,

509
00:24:49,359 --> 00:24:52,359
Speaker 5: Like you know, like a multi family office in which

510
00:24:52,400 --> 00:24:54,920
Speaker 5: five or six guys are coming together and they're saying, Okay,

511
00:24:54,920 --> 00:24:57,920
Speaker 5: how do we add value? Maybe we have a pool

512
00:24:57,960 --> 00:25:00,760
Speaker 5: of capital here that's not ours, but we can deploy

513
00:25:00,840 --> 00:25:03,040
Speaker 5: capital from we can then co invest with that, But

514
00:25:03,080 --> 00:25:06,199
Speaker 5: then how do we add value collectively? With having the

515
00:25:06,280 --> 00:25:10,000
Speaker 5: brand strategy and coming to the table with a vision

516
00:25:10,720 --> 00:25:12,960
Speaker 5: is just saying hey, I'm at the table with capital.

517
00:25:14,280 --> 00:25:17,199
Speaker 5: I think to me, that's where you receive compound interests

518
00:25:17,200 --> 00:25:19,119
Speaker 5: over time and you're creating enterprise value.

519
00:25:19,680 --> 00:25:22,879
Speaker 3: So I want to take, as we all say in

520
00:25:22,920 --> 00:25:26,160
Speaker 3: our collective business, a hard pivot here and go back

521
00:25:26,200 --> 00:25:29,840
Speaker 3: to something you mentioned earlier, which is, I dare say

522
00:25:29,840 --> 00:25:34,199
Speaker 3: the pivotal moment in your life when you're in a

523
00:25:34,280 --> 00:25:38,639
Speaker 3: terrible accident right as you come into the league and

524
00:25:38,720 --> 00:25:43,639
Speaker 3: it changes the entire direction for you. Tell us what

525
00:25:43,960 --> 00:25:48,280
Speaker 3: that moment meant for your life but also for your

526
00:25:48,400 --> 00:25:52,200
Speaker 3: business career because it changes what your job is going

527
00:25:52,280 --> 00:25:54,520
Speaker 3: to be. I would love to know how it changed

528
00:25:54,560 --> 00:25:59,160
Speaker 3: you as a burgeoning business person. Is who as how

529
00:25:59,200 --> 00:26:00,400
Speaker 3: you defined your Yeah?

530
00:26:00,800 --> 00:26:03,400
Speaker 5: Well, first off, I think it gave me no pun

531
00:26:03,440 --> 00:26:09,120
Speaker 5: intended a real crash course in how hard and cold

532
00:26:09,680 --> 00:26:14,080
Speaker 5: business could be. I've been a part of a lot

533
00:26:14,160 --> 00:26:17,200
Speaker 5: of deals since. Sometimes when you have money in the deal,

534
00:26:17,720 --> 00:26:20,560
Speaker 5: you just you're forced to look at things way more objectively, right,

535
00:26:20,600 --> 00:26:22,960
Speaker 5: because your money is the asset in the deal. When

536
00:26:23,000 --> 00:26:27,800
Speaker 5: you're the asset yourself, it's hard not to become emotionally

537
00:26:27,880 --> 00:26:30,879
Speaker 5: tied to that. So I remember watching the Bulls draft

538
00:26:30,960 --> 00:26:34,840
Speaker 5: Kirk Comrich, who I just played the year prior at

539
00:26:34,960 --> 00:26:38,800
Speaker 5: Kansas and did work against him to replace me, essentially

540
00:26:39,320 --> 00:26:43,960
Speaker 5: in my hospital bed, right, So, having conversations with Jerry Reinsdorf,

541
00:26:44,680 --> 00:26:50,359
Speaker 5: understanding and hearing firsthand what their business strategy was was

542
00:26:50,359 --> 00:26:52,720
Speaker 5: a hard appeal for me to swallow. That was crazy,

543
00:26:52,720 --> 00:26:54,520
Speaker 5: like thinking about it like, it's one hell of a

544
00:26:54,560 --> 00:26:56,600
Speaker 5: business strategy. I mean, it's the right plan, right, It's

545
00:26:56,600 --> 00:26:58,520
Speaker 5: the right plan that all of us would do. But

546
00:26:58,560 --> 00:27:00,600
Speaker 5: when you're hearing that is to ask on the other

547
00:27:00,680 --> 00:27:03,480
Speaker 5: end in the hospital bed. That led me into a

548
00:27:03,480 --> 00:27:05,159
Speaker 5: deep state of depression. I mean, I had two attempts

549
00:27:05,160 --> 00:27:08,560
Speaker 5: at suicide that I've talked openly about. But I think

550
00:27:08,640 --> 00:27:12,560
Speaker 5: that forced me all of a sudden to start over again.

551
00:27:12,800 --> 00:27:15,040
Speaker 5: After I went through a couple of years of depression.

552
00:27:15,680 --> 00:27:20,640
Speaker 5: I really wanted to understand basketball and the CBA and

553
00:27:20,760 --> 00:27:23,680
Speaker 5: how it worked. And it actually it led me down

554
00:27:23,680 --> 00:27:26,840
Speaker 5: the path with risk mitigation as well, because when you

555
00:27:26,880 --> 00:27:29,680
Speaker 5: start receiving all these bills, you're like, well, hold on

556
00:27:29,760 --> 00:27:30,879
Speaker 5: a second, how am I going to pay for these

557
00:27:30,920 --> 00:27:35,000
Speaker 5: thirteen plus surgeries? Right? So the bulls chet me on

558
00:27:35,040 --> 00:27:38,800
Speaker 5: their insurance. I had some challenges later with disability that

559
00:27:38,800 --> 00:27:41,200
Speaker 5: I had to work through, but it opened my eyes

560
00:27:41,240 --> 00:27:45,200
Speaker 5: to risk mitigation in a completely different aspect, which kind

561
00:27:45,200 --> 00:27:46,600
Speaker 5: of led me down the path when I made my

562
00:27:46,640 --> 00:27:50,880
Speaker 5: first really big investment in an insurance brokerage firm, because

563
00:27:50,880 --> 00:27:54,720
Speaker 5: I started to understand about wholesale I want to kind

564
00:27:54,720 --> 00:27:57,680
Speaker 5: of sit in between the middle. It really opened my

565
00:27:57,680 --> 00:28:01,119
Speaker 5: eyes up to the under the table business is associated

566
00:28:01,560 --> 00:28:04,439
Speaker 5: with basketball more importantly, and I really started studying the

567
00:28:04,480 --> 00:28:06,480
Speaker 5: cbauder a guy named Charlie Grantham, I tried to become

568
00:28:06,480 --> 00:28:10,240
Speaker 5: an agent. I thought that was like my first step

569
00:28:10,280 --> 00:28:12,520
Speaker 5: into the world because I wasn't going to play anymore.

570
00:28:12,880 --> 00:28:16,080
Speaker 5: And then, you know it, just things became difficult because

571
00:28:16,119 --> 00:28:18,480
Speaker 5: you realize when you're actually working for an agency, you

572
00:28:19,400 --> 00:28:21,160
Speaker 5: spread a lot of money out to five oh one

573
00:28:21,240 --> 00:28:25,440
Speaker 5: C threes, which are essentially AAU programs, and that was

574
00:28:25,480 --> 00:28:29,159
Speaker 5: still deemed illegal at that time. And a news reporter

575
00:28:29,320 --> 00:28:33,000
Speaker 5: broke the story on Yahoo Sports that even though I

576
00:28:33,040 --> 00:28:36,040
Speaker 5: wasn't the main agent they associated with the agency, that

577
00:28:36,080 --> 00:28:39,440
Speaker 5: we have paid Kevin Love's AU team, And it was

578
00:28:39,480 --> 00:28:42,040
Speaker 5: just one of those things where I was like, Okay,

579
00:28:42,480 --> 00:28:45,080
Speaker 5: how am I going to do this? Like I you know,

580
00:28:45,160 --> 00:28:47,680
Speaker 5: I've I've lost the ability to connect with players because

581
00:28:47,680 --> 00:28:52,080
Speaker 5: if it becomes public, that's my mantra to a degree,

582
00:28:53,120 --> 00:28:57,280
Speaker 5: And how do I kind of change that narrative about me?

583
00:28:57,960 --> 00:29:01,840
Speaker 5: So I got involved in and that's what I really

584
00:29:01,880 --> 00:29:04,240
Speaker 5: I was like, okay, like now I see how media works.

585
00:29:04,440 --> 00:29:06,280
Speaker 5: I see how this one article came out, how it

586
00:29:06,280 --> 00:29:09,680
Speaker 5: affected me. I frankly started the process of writing my book.

587
00:29:09,760 --> 00:29:14,000
Speaker 5: Then I was like, Okay, I'm going to change this narrative.

588
00:29:14,080 --> 00:29:15,800
Speaker 5: I'm no longer going to be the victim to my

589
00:29:15,840 --> 00:29:18,760
Speaker 5: motorcycle accident. I'm going to start thinking about how I

590
00:29:18,960 --> 00:29:22,560
Speaker 5: use my accident to build off of and kind of

591
00:29:22,640 --> 00:29:25,200
Speaker 5: lean into what I want to become business wise. And

592
00:29:25,200 --> 00:29:26,880
Speaker 5: I think I was the first step, like in it's

593
00:29:26,960 --> 00:29:31,479
Speaker 5: PR it's like crisis management and kind of starting that step.

594
00:29:31,640 --> 00:29:35,000
Speaker 5: And media working for ESPN making thirty five thousand dollars

595
00:29:35,080 --> 00:29:38,040
Speaker 5: a year, which is another humble kick to the gut. Yeah,

596
00:29:38,120 --> 00:29:40,600
Speaker 5: And I started understanding media, working in media, and I

597
00:29:40,600 --> 00:29:42,480
Speaker 5: started the process of writing my book because this is

598
00:29:42,480 --> 00:29:44,920
Speaker 5: something else we have in common. And I was telling Jay.

599
00:29:45,640 --> 00:29:49,120
Speaker 4: At fourteen, I served the year's suspension for PDUs, and

600
00:29:49,320 --> 00:29:52,479
Speaker 4: my whole world kind of fell apart. And I mean,

601
00:29:52,520 --> 00:29:54,080
Speaker 4: I think it's very public now that I've done over

602
00:29:54,120 --> 00:29:55,960
Speaker 4: twelve years of therapy. I continue to be in this

603
00:29:56,720 --> 00:29:59,480
Speaker 4: huge part of my life. But I had built this

604
00:29:59,560 --> 00:30:03,280
Speaker 4: incredib doble career and I was almost forty. It was

605
00:30:03,320 --> 00:30:05,760
Speaker 4: so scary to have to think about, oh my god,

606
00:30:05,840 --> 00:30:07,880
Speaker 4: am I gonna have to scratch everything and start all

607
00:30:07,880 --> 00:30:10,760
Speaker 4: over again. That I was below like ground zero, below

608
00:30:10,800 --> 00:30:14,120
Speaker 4: ground zero for different reasons obviously than yours, But nevertheless

609
00:30:14,640 --> 00:30:18,080
Speaker 4: we had to build it back up from ground zero.

610
00:30:28,840 --> 00:30:30,680
Speaker 3: I mean, you and I have talked about this a lot.

611
00:30:30,760 --> 00:30:32,480
Speaker 3: I mean one of the first in depth things that

612
00:30:32,880 --> 00:30:37,400
Speaker 3: we did was essentially me asking Alex a question of

613
00:30:38,400 --> 00:30:40,920
Speaker 3: why did you even decide to re engage, you know,

614
00:30:41,040 --> 00:30:45,000
Speaker 3: because there's a version of this certainly for you.

615
00:30:45,440 --> 00:30:47,640
Speaker 2: We're just like, all right, I'm good.

616
00:30:47,560 --> 00:30:49,640
Speaker 3: I'm gonna go live on an island or do whatever

617
00:30:49,680 --> 00:30:53,440
Speaker 3: I'm gonna I'm gonna remove myself from public, I'm not

618
00:30:53,440 --> 00:30:56,280
Speaker 3: gonna play, or I'm not gonna certainly get out there.

619
00:30:56,480 --> 00:30:58,280
Speaker 2: What was your thought process?

620
00:31:00,760 --> 00:31:04,800
Speaker 4: Like, J very much depressed because you've worked so hard

621
00:31:04,840 --> 00:31:07,920
Speaker 4: to this point, right, and you feel like you're now

622
00:31:07,960 --> 00:31:08,760
Speaker 4: set up.

623
00:31:09,240 --> 00:31:14,320
Speaker 6: To win or reap the benefit of your great work.

624
00:31:14,280 --> 00:31:18,120
Speaker 4: In thousands and thousands of hours of commitment and dedication.

625
00:31:19,320 --> 00:31:22,880
Speaker 4: But ultimately, why I think Jay and I probably didn't

626
00:31:22,920 --> 00:31:25,320
Speaker 4: go to an island is because we're both competitors, and

627
00:31:25,360 --> 00:31:28,560
Speaker 4: I like that competitoring prick coming to field. I mean,

628
00:31:29,000 --> 00:31:32,840
Speaker 4: I'm a nasty competitor, almost too competitive, and I felt

629
00:31:32,880 --> 00:31:35,000
Speaker 4: like I had something else, I had another chapter in me,

630
00:31:35,480 --> 00:31:37,240
Speaker 4: and I was too young to just give up.

631
00:31:37,280 --> 00:31:38,880
Speaker 5: I mean, it's not on earth the na to give up.

632
00:31:39,840 --> 00:31:40,880
Speaker 5: I don't know if I had.

633
00:31:42,600 --> 00:31:47,680
Speaker 4: Suicidal but whatever, the stop before that is, I was

634
00:31:47,720 --> 00:31:52,320
Speaker 4: probably there because it's such a scary thing to be

635
00:31:52,360 --> 00:31:55,280
Speaker 4: in a place where you've builded and now you're at

636
00:31:55,280 --> 00:31:57,680
Speaker 4: ground zero, literally at ground zero, below ground zero. Like

637
00:31:57,680 --> 00:31:59,200
Speaker 4: I felt like if I got up to the lobby,

638
00:31:59,560 --> 00:32:02,040
Speaker 4: that was a win and hm so. And I also

639
00:32:02,080 --> 00:32:05,560
Speaker 4: felt like there was millions of kids out there that

640
00:32:05,680 --> 00:32:10,280
Speaker 4: don't have, you know, parents that are great mentors, or

641
00:32:10,320 --> 00:32:13,040
Speaker 4: single parents like my mother who don't have that. And

642
00:32:13,080 --> 00:32:16,000
Speaker 4: I felt like I had a lot to offer for

643
00:32:16,080 --> 00:32:18,320
Speaker 4: those kids to at least learn from my mistakes. And

644
00:32:18,360 --> 00:32:20,960
Speaker 4: that was really the thesis of wanting to come back

645
00:32:21,040 --> 00:32:23,560
Speaker 4: is to make an impact. It was too far away

646
00:32:23,560 --> 00:32:25,840
Speaker 4: from you know, I want to go back and play baseball,

647
00:32:25,960 --> 00:32:27,200
Speaker 4: or I want to go back and go to the

648
00:32:27,200 --> 00:32:28,400
Speaker 4: Hall of Fame, or I want to go back and

649
00:32:28,400 --> 00:32:30,720
Speaker 4: build an empire. It was really about like, I know,

650
00:32:30,880 --> 00:32:33,040
Speaker 4: I have another chapter. I don't know what that looks like,

651
00:32:33,080 --> 00:32:33,880
Speaker 4: but I'm going to give it a go.

652
00:32:34,400 --> 00:32:36,360
Speaker 5: How'd you learn how to tell yourself a different story?

653
00:32:36,360 --> 00:32:38,880
Speaker 5: Because I know that was you're playing at Duke similarly

654
00:32:38,880 --> 00:32:41,200
Speaker 5: playing the Yankees, like you're we're on TV all the time, right, So,

655
00:32:41,240 --> 00:32:43,200
Speaker 5: like before, when I would walk in rooms, whether that

656
00:32:43,360 --> 00:32:46,400
Speaker 5: was business or personal. It would be like, like that's

657
00:32:46,560 --> 00:32:48,640
Speaker 5: that's Jay. It's like number two pick in the draft

658
00:32:48,640 --> 00:32:51,360
Speaker 5: place for Chicago Bulls. He's on I nineties on the billboard.

659
00:32:51,840 --> 00:32:54,440
Speaker 5: He is Michael Jordan's locker. So as that looked me

660
00:32:54,560 --> 00:32:58,200
Speaker 5: like are you okay? Like it was it was completely

661
00:32:58,440 --> 00:33:00,120
Speaker 5: It was a different entry point. I were even sit

662
00:33:00,160 --> 00:33:02,800
Speaker 5: down to business meetings and like some of these higher

663
00:33:02,880 --> 00:33:05,840
Speaker 5: level executives start the conversation for there, and I feel

664
00:33:05,840 --> 00:33:08,680
Speaker 5: like I have to drag myself out of the basement

665
00:33:08,760 --> 00:33:11,960
Speaker 5: to get to the lobby level. How do you deal

666
00:33:12,000 --> 00:33:14,200
Speaker 5: with that? From a storytelling perspective.

667
00:33:13,680 --> 00:33:16,400
Speaker 4: I just started leading with the worst. I started leading

668
00:33:16,440 --> 00:33:18,440
Speaker 4: with them, righting them to it, them to it, beat

669
00:33:18,480 --> 00:33:19,880
Speaker 4: them to the spot right. And it's kind of what

670
00:33:19,920 --> 00:33:22,240
Speaker 4: you started to do with your book or your story.

671
00:33:22,640 --> 00:33:24,880
Speaker 4: And I felt like, if you start with the worst,

672
00:33:25,120 --> 00:33:26,920
Speaker 4: then we can get better from there. And if you

673
00:33:26,920 --> 00:33:28,600
Speaker 4: want to throw me out of the meeting, let's just

674
00:33:28,600 --> 00:33:29,760
Speaker 4: do it in the first ten minutes. That way, I

675
00:33:29,760 --> 00:33:31,880
Speaker 4: don't waste your time, you don't waste my time. But

676
00:33:32,320 --> 00:33:34,840
Speaker 4: I feel like when you own things and then you

677
00:33:34,880 --> 00:33:37,720
Speaker 4: talk about the lessons learned, at least you set the

678
00:33:37,800 --> 00:33:42,000
Speaker 4: foundation to show that you have self awareness. And I

679
00:33:42,040 --> 00:33:44,320
Speaker 4: see this from a lot of young kids that or

680
00:33:44,400 --> 00:33:46,719
Speaker 4: just people in general, that they make mistakes, but their

681
00:33:46,760 --> 00:33:48,960
Speaker 4: self awareness still hasn't gotten to where it needs to be.

682
00:33:49,400 --> 00:33:51,520
Speaker 4: And what I sense is that when you win a championship,

683
00:33:51,600 --> 00:33:54,240
Speaker 4: we sign a big contractor you're that number two pick

684
00:33:54,280 --> 00:33:59,040
Speaker 4: from the Bulls or the Yankees or whatever. Self awareness decreases,

685
00:33:59,240 --> 00:34:02,080
Speaker 4: an ego increase. And I wake up every morning with

686
00:34:02,120 --> 00:34:04,960
Speaker 4: two prayers. I want to enhance my self awareness and

687
00:34:05,040 --> 00:34:08,000
Speaker 4: decrease my ego, and I think that's my happy spot.

688
00:34:08,520 --> 00:34:10,400
Speaker 5: Yeah, that's one way that I did it. Yeah, I

689
00:34:10,440 --> 00:34:13,359
Speaker 5: think I learned that throughout that process. I've always kind

690
00:34:13,400 --> 00:34:16,000
Speaker 5: of been a namor with sea level executives, as I've

691
00:34:16,000 --> 00:34:18,600
Speaker 5: always wanted to be one me too. And it's amazing

692
00:34:18,600 --> 00:34:20,480
Speaker 5: how many people I talk to that have gone through

693
00:34:21,880 --> 00:34:26,760
Speaker 5: challenges within their businesses where filling for bankruptcy or losing

694
00:34:26,800 --> 00:34:30,000
Speaker 5: money for investors. I think I recognized while I was

695
00:34:30,080 --> 00:34:33,239
Speaker 5: riding my book and having all these conversations, Oh, like

696
00:34:33,480 --> 00:34:37,440
Speaker 5: everybody's had a motorcycle accident in some form or fashion.

697
00:34:37,680 --> 00:34:40,840
Speaker 5: Everybody's had some kind of crash like ours may be

698
00:34:41,040 --> 00:34:44,400
Speaker 5: more extreme than others, are more public than others. But

699
00:34:44,480 --> 00:34:47,960
Speaker 5: maybe that's a place to actually build the bridge between

700
00:34:48,000 --> 00:34:51,799
Speaker 5: myself and people, to actually not come to the room

701
00:34:51,880 --> 00:34:53,960
Speaker 5: with more of my ego, but to be more self

702
00:34:54,000 --> 00:34:57,040
Speaker 5: aware and then to actually form more of a community.

703
00:34:57,480 --> 00:35:00,160
Speaker 2: And so how do you start building from there?

704
00:35:00,280 --> 00:35:00,440
Speaker 5: You know?

705
00:35:00,520 --> 00:35:02,759
Speaker 3: I mean, so with all of that in mind, you're

706
00:35:02,760 --> 00:35:05,839
Speaker 3: doing work on yourself, but you also have to.

707
00:35:07,440 --> 00:35:08,200
Speaker 2: Do the work.

708
00:35:08,360 --> 00:35:10,879
Speaker 3: You know, you have to figure out like who you're

709
00:35:10,960 --> 00:35:12,560
Speaker 3: going to be and what you're going to do and

710
00:35:13,000 --> 00:35:15,600
Speaker 3: candidly what you're going to contribute, you know, I mean

711
00:35:15,640 --> 00:35:17,640
Speaker 3: we talk about this all the time in terms of

712
00:35:17,719 --> 00:35:20,640
Speaker 3: like what your what your mission is going to be.

713
00:35:20,760 --> 00:35:23,560
Speaker 2: So how do you hone that over time?

714
00:35:23,719 --> 00:35:24,640
Speaker 3: And who do you go to?

715
00:35:24,640 --> 00:35:26,440
Speaker 2: I mean, is this something where you go to Coach K?

716
00:35:26,760 --> 00:35:28,880
Speaker 3: And I know Alex has sort of almost like a

717
00:35:28,880 --> 00:35:30,000
Speaker 3: board of advisors that.

718
00:35:30,000 --> 00:35:32,319
Speaker 5: He Yeah, Coach K scratched three copies of my book

719
00:35:32,320 --> 00:35:35,399
Speaker 5: and told me bring this back when it's better. So, yes,

720
00:35:35,440 --> 00:35:37,120
Speaker 5: Coach K is on the respective.

721
00:35:38,680 --> 00:35:40,799
Speaker 2: And so so how do you go about building that?

722
00:35:41,600 --> 00:35:44,160
Speaker 5: Well? I did form a personal board for some people

723
00:35:44,200 --> 00:35:46,239
Speaker 5: that I had admired that I reached out to in

724
00:35:46,239 --> 00:35:49,360
Speaker 5: college and I get beat up, Like it's like a

725
00:35:49,400 --> 00:35:52,400
Speaker 5: real it's like a real board meeting, Like you know, really,

726
00:35:52,440 --> 00:35:55,000
Speaker 5: all right, Q one, where are we Like? What are

727
00:35:55,000 --> 00:35:57,160
Speaker 5: we doing? Like what the portfolio look like? And we

728
00:35:57,239 --> 00:35:59,960
Speaker 5: go through that, but then we go into like me personally,

729
00:36:00,080 --> 00:36:02,319
Speaker 5: what's the marriage look like with the kids? Like how

730
00:36:02,400 --> 00:36:04,840
Speaker 5: we balancing it? Like it's like I really get pushed

731
00:36:05,600 --> 00:36:09,040
Speaker 5: and tested, which I very much appreciate, but just to

732
00:36:09,080 --> 00:36:14,080
Speaker 5: go back before, like I really leaned into media instead

733
00:36:14,080 --> 00:36:15,920
Speaker 5: of just trying to go off and invest in all

734
00:36:15,920 --> 00:36:18,920
Speaker 5: these different things, and like, all right, what is my platform?

735
00:36:19,239 --> 00:36:23,040
Speaker 5: Like basketball was my platform before? What is my platform?

736
00:36:23,080 --> 00:36:26,839
Speaker 5: And I think learning media and studying it and then

737
00:36:26,840 --> 00:36:29,799
Speaker 5: studying how to be effective at it but also how

738
00:36:29,840 --> 00:36:33,760
Speaker 5: to be different than what I saw on TV.

739
00:36:34,640 --> 00:36:36,120
Speaker 4: One of the things I think you do well, which

740
00:36:36,160 --> 00:36:39,440
Speaker 4: I think is a huge gap between kind of the

741
00:36:39,480 --> 00:36:44,200
Speaker 4: sports community entertaining community versus the business community. I love

742
00:36:44,280 --> 00:36:46,799
Speaker 4: the way you reach out and you're not afraid get

743
00:36:46,840 --> 00:36:48,279
Speaker 4: that from And you should be doing a lot more

744
00:36:48,360 --> 00:36:50,879
Speaker 4: of that because you on TV and you reaching out

745
00:36:50,920 --> 00:36:53,080
Speaker 4: to be with great people whoever you think those are

746
00:36:53,520 --> 00:36:55,400
Speaker 4: is the best way to grow your business.

747
00:36:55,920 --> 00:36:58,600
Speaker 5: I think I just have an insatiable appatite, you know,

748
00:36:58,760 --> 00:36:59,960
Speaker 5: like and it's like even when I reach out to

749
00:37:00,120 --> 00:37:02,759
Speaker 5: I want to be an owner one day of a team. Right,

750
00:37:02,920 --> 00:37:06,879
Speaker 5: So understanding you know what teams are coming on the marketplace,

751
00:37:06,960 --> 00:37:10,520
Speaker 5: Like what's happening in Las Vegas for the NBA, is

752
00:37:10,560 --> 00:37:12,439
Speaker 5: there a team in Mexico City, what's going to happen

753
00:37:12,480 --> 00:37:15,120
Speaker 5: in Europe? The explosion of n W s L and

754
00:37:15,160 --> 00:37:17,160
Speaker 5: their new media rights, the w n b A, which

755
00:37:17,160 --> 00:37:22,239
Speaker 5: is an interesting entry point from an investor perspective, you know,

756
00:37:22,280 --> 00:37:26,960
Speaker 5: Professional bull Riding PBR, that League Sale GP. Like understanding

757
00:37:27,000 --> 00:37:29,239
Speaker 5: where all these leagues are coming from and how to

758
00:37:29,239 --> 00:37:33,000
Speaker 5: actually bet those opportunities, that's number one, Right, I think

759
00:37:33,040 --> 00:37:35,480
Speaker 5: you are on point, and that goes just a closed

760
00:37:35,520 --> 00:37:38,719
Speaker 5: loop on the story. I think when I was learning TV,

761
00:37:38,840 --> 00:37:42,360
Speaker 5: I think I saw that gap and I did this

762
00:37:42,440 --> 00:37:45,200
Speaker 5: show called The Best Shop and it was with Lebron

763
00:37:45,239 --> 00:37:47,960
Speaker 5: and Maverick and it was when they were launching spring Hill.

764
00:37:47,800 --> 00:37:50,239
Speaker 2: Maverick Carterron James's business press.

765
00:37:50,480 --> 00:37:54,200
Speaker 5: Sorry, should be a little bit more right the script. Yes,

766
00:37:54,560 --> 00:37:57,680
Speaker 5: you know, I saw them building this media empire, but

767
00:37:57,719 --> 00:38:00,360
Speaker 5: then also I saw how they were utilizing the media

768
00:38:00,360 --> 00:38:03,160
Speaker 5: Empire for a lot of their investments right, And I

769
00:38:03,239 --> 00:38:05,319
Speaker 5: also saw from my perspective, all of a sudden on

770
00:38:05,360 --> 00:38:09,080
Speaker 5: the show, now I'm an executive producer and I'm talent, like,

771
00:38:09,120 --> 00:38:11,840
Speaker 5: oh okay, I can eat on both ends. It was

772
00:38:11,960 --> 00:38:16,200
Speaker 5: very fascinating. So then understanding that dynamic and how they worked,

773
00:38:16,440 --> 00:38:18,760
Speaker 5: then I started working with Rich Climbing and Kevin Durant

774
00:38:18,760 --> 00:38:21,399
Speaker 5: when we launched the Boreroom. Now that was tricky because

775
00:38:21,400 --> 00:38:23,719
Speaker 5: I had to sell the Boarroom to the company I

776
00:38:23,760 --> 00:38:26,480
Speaker 5: was working for, Right, So that allowed me to have

777
00:38:26,560 --> 00:38:29,719
Speaker 5: a lot of different conversations with Jimmy peterarro Connor show

778
00:38:30,000 --> 00:38:33,239
Speaker 5: in ESPNS thirty for thirty with Rich and Kevin. But

779
00:38:33,320 --> 00:38:37,160
Speaker 5: it was once again it just served proof of concept

780
00:38:37,480 --> 00:38:42,000
Speaker 5: that I was with Serena hearing Williams about her venture firm.

781
00:38:42,480 --> 00:38:46,000
Speaker 2: Serena is one that you could just say, Serena, I

782
00:38:46,040 --> 00:38:46,399
Speaker 2: don't know.

783
00:38:46,400 --> 00:38:47,919
Speaker 5: Some people you know, you gotta be first name bans

784
00:38:48,400 --> 00:38:51,400
Speaker 5: you can't. But then I started sitting down with Steve

785
00:38:51,400 --> 00:38:54,760
Speaker 5: Baumer and Josh Cronky and hearing about all the teams

786
00:38:54,760 --> 00:38:58,120
Speaker 5: they own and start learning about tax abatements and how

787
00:38:58,160 --> 00:39:00,320
Speaker 5: to think about that when you're actually building a stadium

788
00:39:00,360 --> 00:39:02,560
Speaker 5: in the Inglewood, right, some of the challenges that come

789
00:39:02,600 --> 00:39:05,520
Speaker 5: along with that. And then I would listen to high

790
00:39:05,600 --> 00:39:10,719
Speaker 5: level athletes who actually were pretty competent in business, but

791
00:39:10,920 --> 00:39:14,600
Speaker 5: still didn't sound as competent, or still were somewhat a

792
00:39:14,600 --> 00:39:17,960
Speaker 5: little bit afraid to sit at the actual table. Alex,

793
00:39:18,000 --> 00:39:20,080
Speaker 5: do you still get that, like with certain athletes like

794
00:39:20,280 --> 00:39:22,719
Speaker 5: who were? They want to be in the room, and

795
00:39:22,760 --> 00:39:24,760
Speaker 5: they could be in the room and it can listen,

796
00:39:25,640 --> 00:39:27,759
Speaker 5: but they don't know how to take it to that

797
00:39:27,920 --> 00:39:30,480
Speaker 5: next step as a business person.

798
00:39:30,560 --> 00:39:32,399
Speaker 4: Yeah, I think a lot of it is because they're

799
00:39:32,440 --> 00:39:35,160
Speaker 4: never alone in a room. Yes, I would tell athletes,

800
00:39:35,200 --> 00:39:37,840
Speaker 4: get yourself in the room and go alone. That's the

801
00:39:37,880 --> 00:39:40,960
Speaker 4: greatest advice I can give you because if not inevitably

802
00:39:41,000 --> 00:39:43,000
Speaker 4: they're going to talk to your agent or your manager

803
00:39:43,200 --> 00:39:45,960
Speaker 4: or whatever. Now it's okay to bring one person or whatever,

804
00:39:46,000 --> 00:39:48,759
Speaker 4: but get in the room, get uncomfortable and feel comfortable,

805
00:39:48,960 --> 00:39:52,000
Speaker 4: and the uncomfortable, especially sitting in that table. And I

806
00:39:52,120 --> 00:39:56,920
Speaker 4: love the fact that you have quite honestly the we

807
00:39:56,960 --> 00:39:58,480
Speaker 4: say the Cojones.

808
00:39:59,200 --> 00:40:00,360
Speaker 2: Maybe mock see.

809
00:40:00,400 --> 00:40:04,200
Speaker 5: Yeah, that's a Georgetown Georgetown duke.

810
00:40:04,239 --> 00:40:07,440
Speaker 4: I feel very much imposture right now, I have like

811
00:40:07,480 --> 00:40:11,080
Speaker 4: Dominican University here, but Jay with you. I love that

812
00:40:11,160 --> 00:40:14,040
Speaker 4: you can verbalize as part of it, and to say

813
00:40:14,040 --> 00:40:15,560
Speaker 4: it first of us hard to do it in your mind.

814
00:40:15,600 --> 00:40:17,280
Speaker 4: To say it in your mind, you're saying it publicly.

815
00:40:17,600 --> 00:40:19,440
Speaker 4: I want to be an owner one day. That's awesome,

816
00:40:19,920 --> 00:40:23,680
Speaker 4: But how does the J. Williams Holding Company look in

817
00:40:23,760 --> 00:40:25,120
Speaker 4: five years if.

818
00:40:25,000 --> 00:40:30,840
Speaker 5: You had a year way? I think having capital to

819
00:40:30,920 --> 00:40:33,280
Speaker 5: deploy is very important to have a seat at the table.

820
00:40:34,200 --> 00:40:38,120
Speaker 5: So I think what you might see is I'll always

821
00:40:38,280 --> 00:40:42,239
Speaker 5: keep my foot within media from an ownership perspective. I

822
00:40:42,320 --> 00:40:44,799
Speaker 5: understand that business, and I understand where that business is going.

823
00:40:44,880 --> 00:40:48,920
Speaker 5: But I think the sports marketplace is really fascinating for me.

824
00:40:49,000 --> 00:40:53,760
Speaker 5: Alex right like being able to have capital behind entity

825
00:40:53,920 --> 00:40:57,600
Speaker 5: with a media, marketing, branding arm where I can look

826
00:40:57,640 --> 00:41:00,560
Speaker 5: at certain investments and I can look at at their

827
00:41:00,600 --> 00:41:06,759
Speaker 5: operating teams and effectively take shots at those type of

828
00:41:06,840 --> 00:41:10,520
Speaker 5: assets and scale that slowly. And I don't want to

829
00:41:10,600 --> 00:41:12,440
Speaker 5: use the term private equity because that's just like you know,

830
00:41:12,440 --> 00:41:14,200
Speaker 5: everybody I ever want to be involved in private equity,

831
00:41:14,280 --> 00:41:17,279
Speaker 5: or every athlete once have a family office, but a

832
00:41:17,400 --> 00:41:22,480
Speaker 5: team of brand strategists and a chief investment officer in

833
00:41:22,520 --> 00:41:26,800
Speaker 5: which we could look at different assets and then marry

834
00:41:26,880 --> 00:41:30,600
Speaker 5: ip to certain athletes that I think actually want to

835
00:41:30,719 --> 00:41:33,320
Speaker 5: work and actually want to have a seat at the table.

836
00:41:33,360 --> 00:41:36,680
Speaker 5: Because I do see that correlation, I am able to

837
00:41:36,719 --> 00:41:40,319
Speaker 5: have conversations with certain individuals where I'm like, I'll bet

838
00:41:40,360 --> 00:41:43,440
Speaker 5: on you because I know that you will like to work,

839
00:41:43,480 --> 00:41:46,600
Speaker 5: and also we have access to so much stuff. Right

840
00:41:46,680 --> 00:41:48,799
Speaker 5: So it's like somebody saying, hey, Jay, you know, in

841
00:41:48,840 --> 00:41:52,719
Speaker 5: five years, if this explosion continues to happen within the

842
00:41:52,760 --> 00:41:55,799
Speaker 5: collegiate market, you know what's one of your port codes?

843
00:41:55,800 --> 00:41:58,399
Speaker 5: I would say, you love to own a significant piece

844
00:41:58,440 --> 00:42:02,359
Speaker 5: of Duke basketball? Mm mmm, right, would love to own

845
00:42:02,480 --> 00:42:06,720
Speaker 5: a significant piece of Ohio State football. I think that's

846
00:42:06,760 --> 00:42:11,400
Speaker 5: going to be a marketplace that's being tinkered around right now.

847
00:42:11,640 --> 00:42:17,480
Speaker 5: But then also thinking about all these traditional athletic companies,

848
00:42:17,640 --> 00:42:22,359
Speaker 5: athletic you know, departments are still very archaic, and now

849
00:42:22,400 --> 00:42:25,040
Speaker 5: I think you're seeing the same way private equities entering

850
00:42:25,120 --> 00:42:29,239
Speaker 5: the NFL conversations around areas and other PE firms right

851
00:42:29,400 --> 00:42:32,160
Speaker 5: entering that market. I think that's going to happen on

852
00:42:32,200 --> 00:42:35,320
Speaker 5: the collegiate market. And you know, how could you help

853
00:42:35,960 --> 00:42:40,160
Speaker 5: Duke generate more revenue and be more profitable right by

854
00:42:40,239 --> 00:42:44,520
Speaker 5: having experts associated with Duke basketball, from a branding perspective,

855
00:42:44,520 --> 00:42:48,440
Speaker 5: from a content perspective, from a media rights perspective. So

856
00:42:48,680 --> 00:42:50,600
Speaker 5: I think in five years, I think that's the direction

857
00:42:51,080 --> 00:42:52,920
Speaker 5: I'm going. And I think similar to you, I think

858
00:42:52,960 --> 00:42:57,120
Speaker 5: I I always love commentary, but I want to be

859
00:42:57,160 --> 00:43:00,600
Speaker 5: insightful with my commentary. And I also think, similar to

860
00:43:00,640 --> 00:43:03,680
Speaker 5: what we're doing with Jalen, I like telling things more

861
00:43:03,719 --> 00:43:09,440
Speaker 5: from the player businessman perspective instead of just the player perspective.

862
00:43:09,880 --> 00:43:11,319
Speaker 5: I think I'm starting to learn that that could be

863
00:43:11,360 --> 00:43:16,600
Speaker 5: my sweet spot that doesn't allow me to ultimately hurt

864
00:43:17,000 --> 00:43:19,920
Speaker 5: my relationships but still be true to myself and what

865
00:43:20,040 --> 00:43:20,520
Speaker 5: I see.

866
00:43:20,840 --> 00:43:23,680
Speaker 3: I mean, you talk about magic all the time, basically

867
00:43:23,719 --> 00:43:25,760
Speaker 3: saying you can get in the room.

868
00:43:26,000 --> 00:43:28,160
Speaker 2: You know, like you guys can do the.

869
00:43:28,000 --> 00:43:30,640
Speaker 3: Thing that is certainly hard for a journalist, but like

870
00:43:31,120 --> 00:43:33,960
Speaker 3: hard for an everyday person just to get into the

871
00:43:34,040 --> 00:43:36,759
Speaker 3: room because everybody wants to know exactly what you're talking about.

872
00:43:36,760 --> 00:43:39,520
Speaker 3: What's it like, what's it like shooting that free throw,

873
00:43:39,560 --> 00:43:41,359
Speaker 3: what's it like taking that through, what's it like being

874
00:43:41,560 --> 00:43:43,800
Speaker 3: at that home plate? And then you're in and then

875
00:43:44,200 --> 00:43:46,760
Speaker 3: you prove yourself and the relationship begins.

876
00:43:47,000 --> 00:43:48,879
Speaker 5: Yeah, I agree with that, Jason and Jay.

877
00:43:48,920 --> 00:43:54,479
Speaker 4: The thing is that I've studied so many of the Titans, right,

878
00:43:55,040 --> 00:43:57,600
Speaker 4: But what they are expecting is they're expecting for you

879
00:43:57,640 --> 00:44:00,400
Speaker 4: to come in the room, be a nice guy, and

880
00:44:00,480 --> 00:44:03,040
Speaker 4: take a picture and sign autographs and then we say

881
00:44:03,040 --> 00:44:04,560
Speaker 4: my bye here now we put you on your way.

882
00:44:04,880 --> 00:44:07,359
Speaker 4: They're not expecting you to have a real team, and

883
00:44:07,400 --> 00:44:09,960
Speaker 4: they're definitely not expecting you to follow up.

884
00:44:10,280 --> 00:44:11,920
Speaker 6: And I think that's where most athletes.

885
00:44:12,360 --> 00:44:14,720
Speaker 4: You know, twenty percent of the athletes ask for the meeting,

886
00:44:14,960 --> 00:44:17,279
Speaker 4: probably one percent of those twenty follow up in a

887
00:44:17,320 --> 00:44:19,759
Speaker 4: real way. And you got to follow up right, and

888
00:44:19,800 --> 00:44:23,040
Speaker 4: you got to be long term thinking because if most

889
00:44:23,080 --> 00:44:26,000
Speaker 4: athletes come in with high expectations, one meeting, big deal,

890
00:44:26,280 --> 00:44:28,360
Speaker 4: it doesn't really happen like that unless you're you know,

891
00:44:28,440 --> 00:44:30,640
Speaker 4: Tiger or maybe Tom Brady or something that is just

892
00:44:30,840 --> 00:44:33,040
Speaker 4: one and done and you're good. But it's just who's

893
00:44:33,080 --> 00:44:35,879
Speaker 4: going to be persistent to hang around, hang around, keep

894
00:44:35,880 --> 00:44:38,359
Speaker 4: coming back, and stay focused on what you really need

895
00:44:38,400 --> 00:44:38,759
Speaker 4: and want.

896
00:44:38,840 --> 00:44:47,480
Speaker 3: You know, all right, let's dot a rapid fire. Now

897
00:44:47,760 --> 00:44:49,720
Speaker 3: I think you're going to be really good at this.

898
00:44:49,960 --> 00:44:51,520
Speaker 2: I think you're gonna be really good at all Right,

899
00:44:51,560 --> 00:44:53,360
Speaker 2: I'll start in the view, and what are the rules

900
00:44:53,400 --> 00:44:56,319
Speaker 2: that you keep it tight? Keep it just keep it tight.

901
00:44:56,480 --> 00:44:57,799
Speaker 5: Do I get a chance to ask any back to

902
00:44:57,840 --> 00:44:58,240
Speaker 5: you guys?

903
00:44:58,320 --> 00:44:58,360
Speaker 3: No?

904
00:44:58,960 --> 00:45:01,440
Speaker 2: Yeah, we'll see how it goes. Yeah, all right.

905
00:45:01,480 --> 00:45:05,160
Speaker 3: At the end, what's one word to describe your deal

906
00:45:05,200 --> 00:45:05,800
Speaker 3: making style?

907
00:45:06,400 --> 00:45:10,480
Speaker 5: Patient? What's more important to you? Your instincts or data?

908
00:45:11,160 --> 00:45:13,040
Speaker 5: I really value data, but I think it's coming down

909
00:45:13,040 --> 00:45:14,759
Speaker 5: to instincts and gut who people are.

910
00:45:15,440 --> 00:45:17,640
Speaker 3: Who is your dream deal making partner?

911
00:45:18,320 --> 00:45:20,480
Speaker 5: I mean it's David Rubuste.

912
00:45:21,280 --> 00:45:25,200
Speaker 3: I think you say, Jason, what's the best piece of

913
00:45:25,239 --> 00:45:27,640
Speaker 3: advice you've received on deal making your business?

914
00:45:28,480 --> 00:45:32,080
Speaker 5: Never run? Always walk with pace? Same question? Was the

915
00:45:32,120 --> 00:45:36,600
Speaker 5: worst advice you've ever been given? Worst advice came from

916
00:45:36,640 --> 00:45:40,360
Speaker 5: an athlete? This is bad? Actually, successful athlete, Jay, The

917
00:45:40,400 --> 00:45:45,359
Speaker 5: more deals the better. Oh, actually, so that's the best

918
00:45:45,360 --> 00:45:46,200
Speaker 5: answer we've ever gotten.

919
00:45:46,280 --> 00:45:49,520
Speaker 3: That is what's your hype song before you go into

920
00:45:49,520 --> 00:45:50,759
Speaker 3: a big meeting or negotiation?

921
00:45:51,239 --> 00:45:54,000
Speaker 5: This is this is weird Like I've been listening to

922
00:45:54,800 --> 00:45:58,640
Speaker 5: a lot more classical orchestra. I'd like to try to

923
00:45:58,680 --> 00:46:03,319
Speaker 5: be calm, pick the emotion out of any specific I'll

924
00:46:03,320 --> 00:46:06,239
Speaker 5: go to old school, like a little Patti LaBelle.

925
00:46:06,560 --> 00:46:09,440
Speaker 4: A fun fact about yourself that your colleagues will be

926
00:46:09,480 --> 00:46:10,399
Speaker 4: surprised to.

927
00:46:10,400 --> 00:46:15,279
Speaker 5: Hear about loyalty and transparency is very important to me

928
00:46:15,880 --> 00:46:18,239
Speaker 5: because I don't I didn't have that a lot of

929
00:46:18,239 --> 00:46:19,680
Speaker 5: my life. I had a lot of times where a

930
00:46:19,719 --> 00:46:21,799
Speaker 5: lot of deals or a lot of people try to

931
00:46:21,800 --> 00:46:24,279
Speaker 5: pull the wool over my eyes, and I think I

932
00:46:24,360 --> 00:46:26,000
Speaker 5: always try to operate from that space.

933
00:46:27,360 --> 00:46:30,080
Speaker 3: All right, Well, this has been a huge treat for us.

934
00:46:30,120 --> 00:46:31,919
Speaker 3: Thank you so much, Shay Williams.

935
00:46:31,680 --> 00:46:35,440
Speaker 5: Thank you. I appreciate that good stuff. Guys, thanks a lot,

936
00:46:35,560 --> 00:46:36,520
Speaker 5: Thanks Jay, Thanks man.

937
00:46:42,400 --> 00:46:46,239
Speaker 1: The Deal is a production from Bloomberg Podcasts and Bloomberg Originals.

938
00:46:46,640 --> 00:46:49,720
Speaker 1: The Deal is hosted by Alex Rodriguez and Jason Kelly.

939
00:46:50,200 --> 00:46:55,600
Speaker 1: Our producers are Anamazarakis, Stacey Wong, Lizzie Phillip, and Victory Veez.

940
00:46:56,120 --> 00:46:59,959
Speaker 1: Original music and engineering by Blake Maples. Our managing editor

941
00:47:00,160 --> 00:47:04,160
Speaker 1: is David E. Ravella. Our executive producers are Jason Kelly,

942
00:47:04,640 --> 00:47:11,080
Speaker 1: Brendan Francis Newnham, Jordan Opplinger, Trey Shallowhorn, Kyle Kramer, Andrew Barden.

943
00:47:11,560 --> 00:47:15,960
Speaker 1: Kelly Laferrier and Ashley Hoenig. Sage Bauman is our head

944
00:47:15,960 --> 00:47:20,840
Speaker 1: of podcasts, Additional support from Rachel Scaramzino and Elena So

945
00:47:20,840 --> 00:47:25,680
Speaker 1: Los Angeles. Joshua Devau is our director of photography. Rubob

946
00:47:25,719 --> 00:47:29,920
Speaker 1: Shakir is our creative director. Art direction is from Jacqueline Kessler.

947
00:47:30,400 --> 00:47:34,880
Speaker 1: Casting by Julia Manns. Our associate producer is Natasha Abelard.

948
00:47:35,440 --> 00:47:40,040
Speaker 1: Camera operation by Ryan Cavtero, Jesse Ridner, and Suma Hussain.

949
00:47:40,600 --> 00:47:44,320
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950
00:47:45,040 --> 00:47:49,080
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951
00:47:49,160 --> 00:47:52,960
Speaker 1: video editor. Listen to the Deal on Apple Podcasts, Spotify,

952
00:47:53,239 --> 00:47:56,040
Speaker 1: or wherever you get your podcasts. You can also tune

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00:47:56,080 --> 00:47:59,560
Speaker 1: into the Video Companion on Bloomberg Originals and on Bloomberg TV.

954
00:48:00,280 --> 00:48:01,120
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