WEBVTT - What are smart mobs?

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<v Speaker 1>Brought to you by the reinvented two thousand twelve Camray.

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<v Speaker 1>It's ready. Are you welcome to Stuff you should know

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<v Speaker 1>from How Stuff Works dot Com? Stuff you should know

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<v Speaker 1>is brought to you by Visa. We all have things

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<v Speaker 1>we like to think about online fraud. Shouldn't do one

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<v Speaker 1>and resolves online fraud safe secure Visa. Hey, and welcome

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<v Speaker 1>to the podcast. Josh Clark, Chuff Bryant Here Josh and Chuck,

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<v Speaker 1>staff writers for How Stuff Works dot Com. What's up, Chuck,

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<v Speaker 1>the dynamic duo. That's exactly right, yuch right, that's us, Chuck.

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<v Speaker 1>I was reading the other day, as I do once

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<v Speaker 1>in a while, I try to keep the brain going. UM,

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<v Speaker 1>and I came across a really sad article. It turns out, Um,

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<v Speaker 1>July one will forever live as a day of infamy. Well,

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<v Speaker 1>I mean your birthday, July July fifteenth. This is my birthday,

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<v Speaker 1>July first, two thousand and eight. Um was ay when

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<v Speaker 1>two great underground pop culture icons were killed and one

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<v Speaker 1>fell swoop. Have you ever heard of a guy named

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<v Speaker 1>Ron English? No, I don't know Ron. Now I think

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<v Speaker 1>there's a coach out there, college football coach defensive coordinator

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<v Speaker 1>named Ron English. This is not the one I'm talking about, Okay.

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<v Speaker 1>This guy, um is this dude who is considered the

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<v Speaker 1>father of agit pop art. It's like pop art, like

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<v Speaker 1>think Warhol, but with like a social or political message

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<v Speaker 1>behind it. This guy created like EMC supersized with his

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<v Speaker 1>this gangster parody of Ronald McDonald. I think he did.

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<v Speaker 1>Did you see the one where he merged Obama's face

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<v Speaker 1>with um with Abraham Lincoln's beard and had that kind

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<v Speaker 1>of creepy but cool. So that's Ron English Okay. And

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<v Speaker 1>he's he's this real Uh, he's underground, he's really um.

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<v Speaker 1>He kind of hijacks uh the sides of buildings. He's

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<v Speaker 1>putting these billboards, he's works of art up when he's

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<v Speaker 1>not supposed to, and he's just kind of creating controversy,

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<v Speaker 1>public protests, slash pop art. Yes. Uh, he actually accepted

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<v Speaker 1>money from the Ray Band company to create a building

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<v Speaker 1>rap of this work of art, and then Ray Band

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<v Speaker 1>proceeded to pay a smart mob. A group of people

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<v Speaker 1>just show up wearing Ray bands and all stare at

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<v Speaker 1>this building rap for like fifteen minutes on that day.

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<v Speaker 1>So in the in one fell swoop RayBan basically killed

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<v Speaker 1>or at the very least totally co opted ron English

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<v Speaker 1>and smart mobs, which is is really sad because you know,

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<v Speaker 1>the first, the first smart mob on record had to

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<v Speaker 1>be dispersed by the Delta Force at the Battle of Seattle.

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<v Speaker 1>So I love marketing people. I love them because you know,

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<v Speaker 1>they're They're definitely not the uh the apocalyptic horse people

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<v Speaker 1>of the end of an underground trend, ever are there?

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<v Speaker 1>And no, and and far be it from them to

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<v Speaker 1>turn a really cool underground thing into commercial advertisement that

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<v Speaker 1>they keep it going. So yeah, money, root of all

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<v Speaker 1>evil and end of all underground culture. But um, that

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<v Speaker 1>Battle of Seattle I mentioned, you know what I'm talking about, Yeah,

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<v Speaker 1>the the protest at the World Trade Organization summit and

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<v Speaker 1>I think ninety nine in Seattle. We should probably tell

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<v Speaker 1>people what exactly we're talking about when we mentioned smart mobs. Yeah,

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<v Speaker 1>it's not something that most people don't know about these Well,

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<v Speaker 1>basically what it is is just a group of people,

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<v Speaker 1>uh usually protesters or originally they were protesters who um

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<v Speaker 1>are also called flash mobs based on their ability to

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<v Speaker 1>um assemble and disperse really quickly. It's really kind of cool.

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<v Speaker 1>It's very cool. Um, there's this guy named Alex Stepson,

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<v Speaker 1>I think is his name. He edited the User's Guide

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<v Speaker 1>to the twenty one Century, and he wrote a smart

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<v Speaker 1>mobs that, Um, basically any city in the world can

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<v Speaker 1>be shut down by ten thousands warming protesters right block

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<v Speaker 1>off streets police from taking action. And the reason that

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<v Speaker 1>these mobs are so successful is because they are all

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<v Speaker 1>linked using you know, readily available technology, text messages, cell phones,

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<v Speaker 1>that kind of thing. So they're getting, um, they're getting

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<v Speaker 1>directions from like some central mastermind, puppet master you know,

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<v Speaker 1>somebody his black turtleneck in the dark. Yes, yeah, that guy. Um,

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<v Speaker 1>and he is aware. He's sending the messages saying like

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<v Speaker 1>cops are coming, disperse, reassemble, you know at this park,

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<v Speaker 1>and um, so they're always one step ahead of the cops. Yeah,

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<v Speaker 1>and imagine this looks really neat. I mean, I don't

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<v Speaker 1>think we've ever seen like a big wide shot of

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<v Speaker 1>a smart mob, but I think it just goes from

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<v Speaker 1>like what looks like a crowd of people and all

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<v Speaker 1>of a sudden, instantly they're just they're just been along,

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<v Speaker 1>like they're just minding their own business. But they've they've

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<v Speaker 1>lost the the one common thread, and that was that protest.

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<v Speaker 1>At that moment, they're no longer protesting. They're just people

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<v Speaker 1>on the street now and they have nothing in common

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<v Speaker 1>and as such can't be beaten, you know, with riot

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<v Speaker 1>shields and batons because wind. But that's that's one of

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<v Speaker 1>the problems with a quote unquote peaceful protest of the

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<v Speaker 1>past is everyone is shows up in this one place.

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<v Speaker 1>Cops usually even though about it beforehand. There's gonna be

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<v Speaker 1>a rally there, and they're all just parked there in

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<v Speaker 1>some like city park or street corner, and you know,

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<v Speaker 1>the cops can effectively just surround them and do whatever

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<v Speaker 1>they want tear gas, mace, you name it. Yeah, yeah,

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<v Speaker 1>they do a lot of that stuff. But with the

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<v Speaker 1>smart mobs, isn't because they just break up and all

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<v Speaker 1>of a sudden the cops are like, hey, where what where?

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<v Speaker 1>Where they go? And then there are two blocks away exactly.

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<v Speaker 1>And the way that they're the mastermind Mr Black Turtleneck

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<v Speaker 1>is keeping tabs on the the the cops is through

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<v Speaker 1>a method called surveillance. Right, it's the it's the opposite

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<v Speaker 1>of surveillance it's basically I think it means looking uh,

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<v Speaker 1>looking above from below, something to that effect. And it's

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<v Speaker 1>basically the public sector keeping an eye on the government

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<v Speaker 1>sector or the security sector. UM. It's like UH Rodney

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<v Speaker 1>King beating being videotaped, perfect example of surveillance UM. And

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<v Speaker 1>another example is UH this group called the European Information

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<v Speaker 1>Society Group. Basically they run around They're just a loose

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<v Speaker 1>assemblage of people who have camera phones, video phones, and

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<v Speaker 1>they they like, if there's a state run hospital in

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<v Speaker 1>Britain or something that is UH that has really unacceptably

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<v Speaker 1>unsanitary conditions, they'll they'll film this and put it on YouTube.

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<v Speaker 1>And it's with this, you know, quick dissemination of of information.

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<v Speaker 1>All of a sudden, the British government is acting to

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<v Speaker 1>clean this hospital clean. It's act up depending on what

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<v Speaker 1>they were just taking a task for. Yeah, it's really

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<v Speaker 1>kind of cool. A lot of good can come out

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<v Speaker 1>of these and and there. I don't think they've had

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<v Speaker 1>a violent flash mob they have. Actually, the guy who

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<v Speaker 1>came up with this term, his names Howard Ryan Gold,

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<v Speaker 1>and he's this futurist he UM. He's one to definitely

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<v Speaker 1>keep an eye on whatever he's talking about is usually

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<v Speaker 1>going to come about in the next five fifteen years.

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<v Speaker 1>So he coined the term smart mob, and he said

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<v Speaker 1>in an interview later on that he deliberately chose the

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<v Speaker 1>word mob I think, uh and I quote because of

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<v Speaker 1>its dark resonances. And there have been instances where where

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<v Speaker 1>flash mobs have broken out, um for the purpose of violence,

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<v Speaker 1>like uh, I think the uh what year was that

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<v Speaker 1>there was uh the Miss World pageant? Uh? In two

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<v Speaker 1>thousand two in Nigeria there was I guess a local

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<v Speaker 1>newspaper wrote an article praising the pageant and it was

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<v Speaker 1>sent around among the Muslim community and through text messaging,

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<v Speaker 1>violence basically broke out. Two people died because of it.

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<v Speaker 1>It's kind of a that's a loose association with with

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<v Speaker 1>a flashmob. It it can happen, and even if it

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<v Speaker 1>hasn't fully happened, you know, uh. The NILA is well sure,

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<v Speaker 1>anytime you get a bunch of people together in protests,

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<v Speaker 1>they're probably worked up over something, and even if they

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<v Speaker 1>have peaceful intentions, cops come around and one thing leads

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<v Speaker 1>to in another, and you know, before you know, violence

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<v Speaker 1>could be breaking out. You know. Ryan Gold actually he

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<v Speaker 1>went around the world and started noticing these, uh, these

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<v Speaker 1>smart mobs and flash mobs were already in existence before

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<v Speaker 1>he coined the term, and he realized that UM, for

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<v Speaker 1>protests or civil disobedience to be able to survive, UM,

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<v Speaker 1>it was vital that smart mobs exist, or else it

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<v Speaker 1>would just be all surveillance, no sue veillance, and we

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<v Speaker 1>would all just be using cell phones just to call

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<v Speaker 1>our friends or Mama Mother's Day or that kind of thing.

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<v Speaker 1>The way that they were intended to, and out of

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<v Speaker 1>this kind of inspiration, this hacker mentality of like, Okay,

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<v Speaker 1>I've got this device, let's see if I can make

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<v Speaker 1>it do this. Uh. That will keep governments in check

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<v Speaker 1>essentially for the next for as long as we have

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<v Speaker 1>this technology readily available, and as long as we're can

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<v Speaker 1>humor driven capitalistic culture in the West, these this technology

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<v Speaker 1>you always will be available. It's great. It's not going anywhere.

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<v Speaker 1>It's like in our burros, a snake eating its own tail,

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<v Speaker 1>but in a really cool way. Yeah, I agree. Yeah.

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<v Speaker 1>So do you know about some of the fun smart mobs. Yeah,

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<v Speaker 1>the funds smart moms. Way, give me an example there, Uh, well,

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<v Speaker 1>I know in New York. Well, it's it's sort of

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<v Speaker 1>using the same technology, but they're not in protest of anything.

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<v Speaker 1>It's just groups of people gathering to do kind of

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<v Speaker 1>crazy things in front of people. So it's sort of

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<v Speaker 1>a performance art, uh, much more than protest. But I

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<v Speaker 1>know in New York City a group of people went

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<v Speaker 1>to a toy store, um maybe f Ao Shorts. That's

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<v Speaker 1>where I would go if I was in New York

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<v Speaker 1>and they all they all jumped on the floor and

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<v Speaker 1>started trembling at this big giant They were like dinosaur

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<v Speaker 1>bowing bowing before it. Yeah it was. And then they

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<v Speaker 1>disassemble and they're gone, and New Yorkers are probably left

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<v Speaker 1>standing there or the tourists probably New Yorkers aren't even watching.

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<v Speaker 1>Yeah yeah, I left the I Heart New York t

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<v Speaker 1>shirts just looking around like what was that. So that

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<v Speaker 1>was a cool one. And uh, I think in London,

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<v Speaker 1>uh they did one where all these people showed up

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<v Speaker 1>at a furniture store and started laying around on all

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<v Speaker 1>the couches and things, which I don't know, that's that's

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<v Speaker 1>a bit lame if you ask me. It was. It

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<v Speaker 1>was definitely the one of the lambor ones I've run across.

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<v Speaker 1>But it was cool that One of my favorites was

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<v Speaker 1>one that took place in Rome where the people were

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<v Speaker 1>instructed to go to this bookstore. UM, and all these

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<v Speaker 1>people converged on it and we're told to um insist

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<v Speaker 1>that the people who worked at the bookstore helped them

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<v Speaker 1>find books that didn't exist, and god knows how much

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<v Speaker 1>time they wasted doing that, right, and probably didn't sell

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<v Speaker 1>a single book. I wouldn't think so, because smart mobs

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<v Speaker 1>are notoriously poor. You know Steve Martin, Actually, technically you

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<v Speaker 1>could make a case that he started the first smart mobs. Uh.

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<v Speaker 1>Do you know about his early stand up? Uh? Actor

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<v Speaker 1>comedian Steve Martin. Yeah, that's Steve Martin. Yeah, I know

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<v Speaker 1>about his early stand up. I didn't King Todd and

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<v Speaker 1>the Air to the Head. Oh this is even earlier

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<v Speaker 1>than that. I mean, this is like undiscovered Steve Martin.

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<v Speaker 1>Day's basically, Um, he used to He'd be at like

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<v Speaker 1>a comedy club or whatever, doing his his bit, and um,

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<v Speaker 1>all of a sudden he just stopped and be like,

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<v Speaker 1>who who wants fries? I'd love some McDonald's. He get

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<v Speaker 1>everybody down to McDonald's, right, Everyone in the club would

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<v Speaker 1>follow him down he's doing his bit, you know, the

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<v Speaker 1>whole time. Then he gets to the counter and he's

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<v Speaker 1>ordering for everybody, you know, ends up with like in

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<v Speaker 1>order of like sixty cheeseburgers and like eighty yards of fries,

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<v Speaker 1>and he keeps changing it, you know, and asking what

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<v Speaker 1>God what they want, and then finally ends up just

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<v Speaker 1>buying um an order of small fries and they leaves

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<v Speaker 1>everybody back to the club. Yeah. So it sounds like

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<v Speaker 1>the people that suffer. It sounds like people that suffer

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<v Speaker 1>from this, or the business owners exactly. And I think

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<v Speaker 1>that's part of it. It's it's kind of nice to say, like,

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<v Speaker 1>you know, we we are the consumers, but we also

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<v Speaker 1>are more powerful than than you'd like to let us

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<v Speaker 1>believe you are kind of commanding or demanding a little respect, perhaps, yeah,

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<v Speaker 1>very much. So, well, I miss that Steve Martin. How

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<v Speaker 1>could you not instead of the one who does the

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<v Speaker 1>uh father, I'm with you. Well, as it turns out,

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<v Speaker 1>Steve Martin is in the same echelon these days as

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<v Speaker 1>Ron English and smart Mobs. Now they've all maybe you

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<v Speaker 1>could make a case of sold out. So sad to

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<v Speaker 1>see all three started out great, but it kind of

0:12:20.679 --> 0:12:23.520
<v Speaker 1>makes you, makes you wonder what's next. We'll be keeping

0:12:23.559 --> 0:12:25.079
<v Speaker 1>an eye out for it. Right, maybe we should go

0:12:25.120 --> 0:12:27.320
<v Speaker 1>start one up right now, I think we should as

0:12:27.320 --> 0:12:30.320
<v Speaker 1>well and stick around while Chuck and I are assembling

0:12:30.320 --> 0:12:33.160
<v Speaker 1>our own smart mob to find out what article on

0:12:33.160 --> 0:12:36.679
<v Speaker 1>how stuff works dot Com reminds him of his childhood?

0:12:36.800 --> 0:12:40.320
<v Speaker 1>After this stuff you should know is brought to you

0:12:40.320 --> 0:12:43.400
<v Speaker 1>by Visa, we all have things to think about, like say,

0:12:43.480 --> 0:12:45.440
<v Speaker 1>what's the best site to buy a new leather jacket

0:12:45.880 --> 0:12:48.400
<v Speaker 1>or whether to buy the three or six megapixel camera?

0:12:48.960 --> 0:12:51.440
<v Speaker 1>But thankfully we don't need to think about online fraud

0:12:51.800 --> 0:12:54.520
<v Speaker 1>because for every purchase you make, Visa keeps an eye

0:12:54.520 --> 0:12:58.040
<v Speaker 1>out for fraud with real time fraud monitoring and by

0:12:58.040 --> 0:13:01.640
<v Speaker 1>making sure you're not liable for any authorized purchases. How's

0:13:01.679 --> 0:13:08.439
<v Speaker 1>that for peace of mind? Safe secure Visa? Okay, so

0:13:08.600 --> 0:13:11.000
<v Speaker 1>Chuck tell us what is it? What? What article on

0:13:11.040 --> 0:13:13.440
<v Speaker 1>the site reminds you of your childhood? Right? You don't

0:13:13.440 --> 0:13:15.920
<v Speaker 1>even know this? I don't. Actually this is a surprise

0:13:15.960 --> 0:13:17.880
<v Speaker 1>of me too. It's actually an article that was featured

0:13:17.920 --> 0:13:21.319
<v Speaker 1>today written by freelance writer Ed Grabbynowski who's been with

0:13:21.400 --> 0:13:22.880
<v Speaker 1>us for a while. Is that how you say Ed's

0:13:22.960 --> 0:13:25.439
<v Speaker 1>last name. I threw it out there, that's how it spelled.

0:13:25.440 --> 0:13:29.520
<v Speaker 1>It sounds sounds right, Yeah, I call him the grabster um.

0:13:29.640 --> 0:13:32.440
<v Speaker 1>How jet packs work? Yeah, and I saw that. Yeah,

0:13:32.480 --> 0:13:35.080
<v Speaker 1>that takes me right back to my childhood and the

0:13:35.160 --> 0:13:38.240
<v Speaker 1>G I Joe jet pack that I had. Do you

0:13:38.240 --> 0:13:40.160
<v Speaker 1>have a jet pack of your own? Well, it was.

0:13:40.240 --> 0:13:42.400
<v Speaker 1>It was for the doll the old I'm a little

0:13:42.400 --> 0:13:44.040
<v Speaker 1>older than you, but the old G I Joe's were tall,

0:13:44.160 --> 0:13:46.920
<v Speaker 1>twelve man. I came in right after those. I'm I'm

0:13:46.960 --> 0:13:48.599
<v Speaker 1>a big fan of the shorter what four and a

0:13:48.600 --> 0:13:51.080
<v Speaker 1>half inches? Yeah, I don't even those don't exist to me. Yeah,

0:13:51.440 --> 0:13:52.760
<v Speaker 1>So I had the little jet pack. I had the

0:13:52.760 --> 0:13:55.520
<v Speaker 1>submarine and you can attached the jet pack on the string,

0:13:55.600 --> 0:13:57.480
<v Speaker 1>and you know it's fun for a five year old.

0:13:57.720 --> 0:14:00.640
<v Speaker 1>That's great. Well, so Chuck revealed what article reminds me

0:14:00.720 --> 0:14:02.880
<v Speaker 1>of the childhood, and that he was apparently born in

0:14:03.000 --> 0:14:06.720
<v Speaker 1>nineteen sixty two. You can learn all about jet packs

0:14:06.760 --> 0:14:10.360
<v Speaker 1>and all sorts of other wacky, childhood adventurous stuff on

0:14:10.440 --> 0:14:14.320
<v Speaker 1>how stuff works dot com. For more on this and

0:14:14.400 --> 0:14:18.120
<v Speaker 1>thousands of other topics, visit how stuff works dot com.

0:14:18.240 --> 0:14:20.360
<v Speaker 1>Let us know what you think send an email to

0:14:20.480 --> 0:14:25.800
<v Speaker 1>podcast at how stuff works dot com. Brought to you

0:14:25.840 --> 0:14:29.200
<v Speaker 1>by the reinvented two thousand twelve Camray. It's ready, Are

0:14:29.280 --> 0:14:29.440
<v Speaker 1>you