WEBVTT - Bloomberg Businessweek Weekend - June 24th, 2022

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<v Speaker 1>This is Bloomberg Business Week Inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news as it happened. Bloomberg

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<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Hi, everyone, Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. Carol Masser is off this

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<v Speaker 1>holiday short and trading week, during which we heard President

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<v Speaker 1>Joe Biden call on Congress to cut taxes on gasoline.

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<v Speaker 1>This with the busy summer travel season already upon us

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<v Speaker 1>and speaking of driving ahead, on this broadcast, we'll hear

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<v Speaker 1>from the global vice president of Cadillac on the brands

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<v Speaker 1>move away from gas powered vehicles, and the CEO of

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<v Speaker 1>Contour Brands tells us how his company has largely skirted

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<v Speaker 1>the supply chain troubles touching nearly every sector. Plus twenty

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<v Speaker 1>three and me CEO and Wajitski stops by to discuss

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<v Speaker 1>her company's key research on long COVID and a rough

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<v Speaker 1>stretch for its share price. All of that to come,

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<v Speaker 1>We begin with this week's cover story and another struggling

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<v Speaker 1>area of the market. Cryptocurrency, specifically the regulatory crackdown facing

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<v Speaker 1>the industry's richest man, Cheng Peng Zhoo business we call

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<v Speaker 1>him this. Max Chaffkin and Bloomberg News markets reporter Justina

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<v Speaker 1>Lee co wrote the piece. They joined me in Bloomberg

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<v Speaker 1>News senior markets reporter Katie Greifeld with more. Cz is

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<v Speaker 1>the billionaire co founder of the world's biggest crypto exchange.

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<v Speaker 1>I think for a lot of people who haven't been

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<v Speaker 1>paying attention to crypto might not really understand exactly how

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<v Speaker 1>big finances. But you know, in twenty four hours, I

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<v Speaker 1>think they usually say they processed sempty six billion dollars

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<v Speaker 1>of transactions. And if you think about coin base as

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<v Speaker 1>the exchange the most Americans are most familiar with, I mean,

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<v Speaker 1>finance is like I think the last time I looked

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<v Speaker 1>about forty times bigger than that. And that's because they

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<v Speaker 1>have a lot of volumes in crypto derivatives. And that's

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<v Speaker 1>because you know, they're everywhere, and they're really the retail

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<v Speaker 1>trader's favorite crypto exchange. And Max, you wanted to buy

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<v Speaker 1>you met the man? What was he like in person?

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<v Speaker 1>Because he is sort of this mysterious but very prolific figure. Well, yeah,

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<v Speaker 1>as Justina is saying, I mean it Binance itself is

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<v Speaker 1>popular and cz has this kind of like cult following.

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<v Speaker 1>The crypto heads really like the company, They really like him.

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<v Speaker 1>I mean in person, he's very unassuming, right, He doesn't

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<v Speaker 1>come off as a h kind of what you would

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<v Speaker 1>think of as a normal crypto billionaire. He drives a normal,

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<v Speaker 1>uh seaming car or is driven I probably should say

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<v Speaker 1>h in a normal seeming car, and uh, you know

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<v Speaker 1>he's a slender, soft spoken and so on. But of

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<v Speaker 1>course you know that this is all part of a

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<v Speaker 1>pitch and what Justustina and I wrote about in the

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<v Speaker 1>stories that Finance basically after years of really kind of behaving,

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<v Speaker 1>you know, very aggressively in terms of regulation, in terms

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<v Speaker 1>of its approach to the law, is very much trying

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<v Speaker 1>to strike a new note, which is a note of

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<v Speaker 1>we are as CZI told me in new By, where

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<v Speaker 1>the stable guys, where where the adults in the room

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<v Speaker 1>and two people who follow this industry. I mean that

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<v Speaker 1>is a bold claim to say the lead staple is

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<v Speaker 1>a bit of a dirty word in crypto right now. Yeah,

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<v Speaker 1>and as Justina could speak to, I mean this this

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<v Speaker 1>is not a company known for a lot of stability. Okay, Justina,

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<v Speaker 1>come on back in here. I'm not going to say

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<v Speaker 1>the word because it's not allowed on radio, but I'll

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<v Speaker 1>just say S coins. Okay, S coins. People who know

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<v Speaker 1>crypto know what I'm talking about here. What is finances

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<v Speaker 1>relationship with these so called S coins and explain what

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<v Speaker 1>they are? Yeah, I mean these S coins where we

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<v Speaker 1>can call them all the coins are basically these smaller

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<v Speaker 1>cryptocurrencies that got really big in the I O boom

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<v Speaker 1>up two thousands seventeen. And the relationship with finances that

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<v Speaker 1>one thing they realized in two thousand seventeen was that

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<v Speaker 1>people didn't just want to trade the coin at a ethereum.

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<v Speaker 1>They wanted to trade you know, like hundreds of token

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<v Speaker 1>you know that different people are pumping on the internet.

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<v Speaker 1>And that's really how they were god baked back then.

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<v Speaker 1>And so finance is interesting because it's kind of jurisdiction free.

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<v Speaker 1>Max cz is kind of jurisdiction free as well. How

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<v Speaker 1>is that? So? How is he able to do that? Well? Yeah,

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<v Speaker 1>so the company was founded in China, but but pretty

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<v Speaker 1>quickly after they're founded, they basically went on the move.

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<v Speaker 1>And what you have is this website finance dot com

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<v Speaker 1>where most of the trading volume is that doesn't really

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<v Speaker 1>have a home, and there isn't a clear country, there

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<v Speaker 1>isn't a clear jurisdiction. And that is basically both a

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<v Speaker 1>feature and a bug. It's a bug because it's it's

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<v Speaker 1>a regulatory vulnerability. You now have um, you know, sort

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<v Speaker 1>of regulators all over the world and especially in the

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<v Speaker 1>United States scrutinizing this company very closely. But it's a

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<v Speaker 1>feature in that it basically allowed them to offer all

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<v Speaker 1>of these unlicensed financial products in enormous volumes, you know,

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<v Speaker 1>with very few repercussions. And so you know, and and that,

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<v Speaker 1>and that's why this company and all lot of ways

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<v Speaker 1>embodies the crypto industry itself, because of course crypto is

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<v Speaker 1>this you know, borderless uh you know, nationless idea, right,

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<v Speaker 1>and then we have this borderless nationalist company. And what

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<v Speaker 1>we're seeing now is is the potential for those ideas

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<v Speaker 1>to maybe run into, you know, some of those old

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<v Speaker 1>institutions that they were trying to displace. Justin as I mentioned,

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<v Speaker 1>a lot of stuff you and Max uncovered new in

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<v Speaker 1>this and and one part of that that I want

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<v Speaker 1>to get to is the ownership structure of different finance

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<v Speaker 1>arms throughout the world. What is finance US, How is

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<v Speaker 1>it related to finance? And what did you learn about

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<v Speaker 1>this intricate web of different firms throughout the world? Right, So,

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<v Speaker 1>binance US started in two thousand nineteen because US regulators

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<v Speaker 1>wouldn't really have finance in the country, and so finance

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<v Speaker 1>was light. You know, we'll start this brand new entity

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<v Speaker 1>that's going to be independent and it's going to be

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<v Speaker 1>more compliant. And that's sort of the way they've been operating,

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<v Speaker 1>which is that they have this ambiguous entity Finance Stock Call.

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<v Speaker 1>But you know, in some local jurisdiction they might open

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<v Speaker 1>a local company that might engage with regulators. And the

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<v Speaker 1>question kind of behind all this is, you know, like

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<v Speaker 1>who actually owns this cash cow. We don't know the

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<v Speaker 1>parent company behind finance dot Com, but if you look

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<v Speaker 1>at the local entities and a very important company called

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<v Speaker 1>Finance Capital Management in British Virgin Islands, I think they're

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<v Speaker 1>basically entirely owned by CZ which kind of suggests that

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<v Speaker 1>the company doesn't have any external shareholders. And it's quite

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<v Speaker 1>interesting given that crypto has always been about the centralization,

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<v Speaker 1>because at least in the financial sense finances, not the

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<v Speaker 1>centralize at all. That was Bloomberg News Markets reporter Justina

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<v Speaker 1>Lee and Business Week call him this Max Chafkin on

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<v Speaker 1>this week's cover story, Bloomberg's Katie Greifeld with us there

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<v Speaker 1>as well, coming up. Demand for Cadillac's new electric suv

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<v Speaker 1>is through the roof. So what's the problem, the GM

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<v Speaker 1>brand's global vice president explains. Next, you're listening to Bloomberg

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<v Speaker 1>Business Week. This is Bloomberg. This is Bloomberg Business Week

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<v Speaker 1>with Carol Messer and Bloomberg Quick takes Tim Stenovan from

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<v Speaker 1>Bloomberg Radio. Earlier this year, Cadillac announced it would have

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<v Speaker 1>an all electric portfolio by that starts with Lyric. It's

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<v Speaker 1>the brand's first all electric vehicle. Orders for the model

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<v Speaker 1>opened up last month and quickly sold out. This past week,

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<v Speaker 1>Bloomberg New Senior Markets reporter Katie Greifeld and I spoke

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<v Speaker 1>with Cadillac's global vice president Rory Harvey about why some

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<v Speaker 1>customers will have to wait an extra year for their

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<v Speaker 1>new rides. I guess at the moment, there's just significant

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<v Speaker 1>demand for the product. If you look at it, you know,

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<v Speaker 1>we had the expectations that we set. We pulled the

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<v Speaker 1>vehicle forward nine months, and you know, at the moment,

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<v Speaker 1>demand is exceeding our expectations. So we're looking at expanding

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<v Speaker 1>our capacity. We're looking at gaining incremental manufacturing capacity, we're

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<v Speaker 1>looking at gaining incremental components, and we've actually expanded our

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<v Speaker 1>production through till the end of February significantly over the

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<v Speaker 1>original plans. So at the moment, it's more a case

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<v Speaker 1>of being able to keep up with the demand. There's

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<v Speaker 1>not specific challenges necessarily reated to SEVI conductors, etcetera. It's

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<v Speaker 1>it's just a significant demand. Give us some numbers here

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<v Speaker 1>about demand, yea, So we had about two hundred and

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<v Speaker 1>fifty thou hand raisers. We've not disclosed our production numbers

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<v Speaker 1>for model year twenty three, but suffice to say that

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<v Speaker 1>it's sold out within four hours. The limited edition, the

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<v Speaker 1>debut edition that we put on sale initially again sold

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<v Speaker 1>out in just over ten minutes. So you know, there's

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<v Speaker 1>just so many people that are excited about Cadillac coming

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<v Speaker 1>forward in terms of the all electric lyric. It's fantastic.

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<v Speaker 1>It puts a smile on our face. You were talking

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<v Speaker 1>about the demand. You saw two fifty hand raisers. Does

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<v Speaker 1>that mean that doesn't mean deposits, right, that means expressions

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<v Speaker 1>of interest. Yeah, exactly. So these are people that have said,

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<v Speaker 1>you know, as details become more available, we'd like to

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<v Speaker 1>be kept in contact with you, we'd like to get

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<v Speaker 1>the extra details, etcetera. And then we open the order

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<v Speaker 1>bank up on made the nineteenth and that was when

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<v Speaker 1>we sold out the first model. Yeah, okay, I don't

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<v Speaker 1>work for a global car manufacturer. I don't work for

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<v Speaker 1>a global car brand, so I could be wrong here,

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<v Speaker 1>but it does seem like you guys are leaving money

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<v Speaker 1>on the table here with this type of interest that

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<v Speaker 1>it's sold out within four hours, one version selling out

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<v Speaker 1>within ten minutes. You can't get it until I mean,

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<v Speaker 1>what went wrong in the planning of of figuring out

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<v Speaker 1>how much people would want this thing? So a couple

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<v Speaker 1>of comments really. Firstly, just it'll be twenty three model

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<v Speaker 1>year that is sold out at the moment, so the

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<v Speaker 1>twenty four model year will actually start during quarter one

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<v Speaker 1>of next year. That's a great that's a great clarification,

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<v Speaker 1>thank you. So you will be able to get a

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<v Speaker 1>vehicle probably sometime in quarter two of next year. So

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<v Speaker 1>it's about a year, you know, yeah, exactly, So you

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<v Speaker 1>know that sort of puts in balance a little bit

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<v Speaker 1>in terms of the pricing. Obviously, we do look at

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<v Speaker 1>price in good terms of the debut edition, we wanted

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<v Speaker 1>to go out there with our best foot forward. We

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<v Speaker 1>put a very attractive special price out there, just under

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<v Speaker 1>sixty thou and in terms of the vehicles that are

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<v Speaker 1>on sale now, it's just under sixty three thousand for

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<v Speaker 1>the real world drive and sixty for the Oil Drive.

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<v Speaker 1>So as always we will look at the competitive set

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<v Speaker 1>that we wanted to really get a grip in the market.

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<v Speaker 1>We think that we've got a superb product and we

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<v Speaker 1>want to get as many customers enjoying that products as possible.

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<v Speaker 1>Do you anticipate having to delay that delivery target at

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<v Speaker 1>this point? Not really. Um, you know, it's one of

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<v Speaker 1>those ones. I hesitate a little bit because there is

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<v Speaker 1>still uncertainty out there in terms of supply chain. I think,

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<v Speaker 1>you know, I just heard some of the show talking

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<v Speaker 1>about COVID. You know, there are still challenges in terms

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<v Speaker 1>of semi conductors. I would say that the industry is

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<v Speaker 1>stabilizing overall from some of the speed bumps that have

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<v Speaker 1>come up in the last couple of years. But at

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<v Speaker 1>the moment, we've got a high degree of confidence. The

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<v Speaker 1>next big test for us is August, where we really

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<v Speaker 1>ramp up the production capacity of the lyric. But at

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<v Speaker 1>the moment, I would say that we're confident in our

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<v Speaker 1>ability to be able to deliver in line with the

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<v Speaker 1>estimates that we've given to customers. How do you ramp

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<v Speaker 1>up production when supply chains are just snarled around the world.

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<v Speaker 1>It's not just components that are going into these things,

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<v Speaker 1>it's the raw materials that are going into batteries. Give

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<v Speaker 1>me an idea rory our GM is handling that, and

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<v Speaker 1>how Cadillac is handling that. Yes, so you know, we

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<v Speaker 1>have a task force that's in place that meets multiple

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<v Speaker 1>times and not just every week, but every day. You know,

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<v Speaker 1>we go to different suppliers, We look at second tier suppliers,

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<v Speaker 1>we go direct to some of the second tier suppliers.

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<v Speaker 1>We look at securing materials, securing components on a long

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<v Speaker 1>term basis. You know, there's a whole stream of work

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<v Speaker 1>that goes on in terms of doing that, And at

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<v Speaker 1>the moment, I would say that we're in a much

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<v Speaker 1>better position as a company that we were during the

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<v Speaker 1>course of last year. Indeed, as most o EM's were

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<v Speaker 1>during the course of last year. And I would say

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<v Speaker 1>the first couple of months of this year have really

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<v Speaker 1>started to stabilize. But there is still pent up demand

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<v Speaker 1>from COVID, from semi conductors, et cetera. So at the moment,

0:11:35.480 --> 0:11:38.080
<v Speaker 1>there's still more demand that there is supplier product, which

0:11:38.120 --> 0:11:40.920
<v Speaker 1>means that there's strong prices in the marketplace and relatively

0:11:40.960 --> 0:11:45.680
<v Speaker 1>low incentives from manufacturers. What rory is the biggest bottleneck here?

0:11:46.800 --> 0:11:49.240
<v Speaker 1>If you were to say there's there's one component or

0:11:49.320 --> 0:11:51.800
<v Speaker 1>one raw material that's just giving you the most trouble,

0:11:51.920 --> 0:11:54.240
<v Speaker 1>what is it? Yeah, I'm not sure that there is.

0:11:54.360 --> 0:11:56.320
<v Speaker 1>I think you know. The thing that that we've got

0:11:56.440 --> 0:11:59.240
<v Speaker 1>is we've got your demand that is just absolutely massive,

0:11:59.400 --> 0:12:01.559
<v Speaker 1>and you know, we're really positive and really pleased in

0:12:01.640 --> 0:12:04.199
<v Speaker 1>terms of that. So you know, we're just looking now

0:12:04.320 --> 0:12:06.920
<v Speaker 1>continuously as to how we can pull the leavers to

0:12:06.960 --> 0:12:10.440
<v Speaker 1>be able to execute increased manufacturing capabilities and supply chain

0:12:10.520 --> 0:12:12.520
<v Speaker 1>capabilities to be able to meet that demork. Well, let

0:12:12.520 --> 0:12:13.960
<v Speaker 1>me let me ask the question a different way. If

0:12:14.000 --> 0:12:17.240
<v Speaker 1>there's one lever you could magically with a magic wand

0:12:17.280 --> 0:12:20.959
<v Speaker 1>to Paul right now, which one would it be? It

0:12:21.000 --> 0:12:23.880
<v Speaker 1>would probably be supply chain in terms of it. But

0:12:24.000 --> 0:12:25.800
<v Speaker 1>it's a difficult one to say because you know, we've

0:12:25.880 --> 0:12:28.160
<v Speaker 1>certainly got the ability to be able to deliver versus

0:12:28.200 --> 0:12:31.160
<v Speaker 1>our business plan, and indeed we're increasing our supply over

0:12:31.160 --> 0:12:33.040
<v Speaker 1>and above our business plans. So from that point of view,

0:12:33.280 --> 0:12:35.520
<v Speaker 1>I would say it's still positive. But you know, there

0:12:35.520 --> 0:12:37.520
<v Speaker 1>are there are you know, we could always build more

0:12:37.559 --> 0:12:40.480
<v Speaker 1>and we could always sell more. Rory, I would love

0:12:40.520 --> 0:12:42.800
<v Speaker 1>to hear your thoughts on the competition because when you

0:12:42.960 --> 0:12:46.280
<v Speaker 1>think ev most people in the US would think Tesla,

0:12:46.360 --> 0:12:48.280
<v Speaker 1>And if you think about the target there, how do

0:12:48.360 --> 0:12:51.720
<v Speaker 1>you surpass Tesla? Yeah, it's a it's a great question,

0:12:51.920 --> 0:12:53.800
<v Speaker 1>you know, and lots of people ask the question in

0:12:53.920 --> 0:12:55.760
<v Speaker 1>terms of Tesla. I guess from my perspective, you know,

0:12:55.800 --> 0:12:57.560
<v Speaker 1>I'm just really focused in terms of what we can

0:12:57.600 --> 0:12:59.960
<v Speaker 1>do as Cadillac. You know, we've got some distinct advice

0:13:00.000 --> 0:13:02.160
<v Speaker 1>intages I believe. You know, we've got a dealer network

0:13:02.200 --> 0:13:04.760
<v Speaker 1>out there that can provide after sales coverage, that can

0:13:04.800 --> 0:13:07.880
<v Speaker 1>provide support in the aftermarket. We've got a great coverage

0:13:07.920 --> 0:13:10.240
<v Speaker 1>of dealers. Indeed, if you look at GM overall, I

0:13:10.320 --> 0:13:13.920
<v Speaker 1>think that customers can get to a dealer within ten minutes.

0:13:13.960 --> 0:13:16.600
<v Speaker 1>So we think that with our product knowledge, with our history,

0:13:16.679 --> 0:13:19.679
<v Speaker 1>with our pedigree, with our customer care ethos, with our

0:13:19.840 --> 0:13:23.920
<v Speaker 1>footprint of distribution, that we can have a competitive advantage there. Rory,

0:13:24.000 --> 0:13:26.079
<v Speaker 1>does it concern you at all if a customers on

0:13:26.200 --> 0:13:29.240
<v Speaker 1>a waiting list for any v that they're going to say,

0:13:29.280 --> 0:13:30.760
<v Speaker 1>you know, I'm not I'm not willing to wait a

0:13:30.840 --> 0:13:34.240
<v Speaker 1>year for this. I want something sooner. I need something sooner,

0:13:34.720 --> 0:13:37.480
<v Speaker 1>and they go to a competitor. Yeah, I mean it's

0:13:37.480 --> 0:13:39.360
<v Speaker 1>a good question. You know, we haven't seen that in

0:13:39.520 --> 0:13:41.920
<v Speaker 1>terms of the debut edition as an example, in terms

0:13:41.960 --> 0:13:44.240
<v Speaker 1>of people saying that you know that the time is

0:13:44.559 --> 0:13:46.800
<v Speaker 1>too long to wait. Indeed, if you looked at many

0:13:47.040 --> 0:13:48.720
<v Speaker 1>O E ms at the moment as an example, if

0:13:48.760 --> 0:13:51.360
<v Speaker 1>a customer orders a high demand vehicle, there's going to

0:13:51.400 --> 0:13:53.520
<v Speaker 1>be an extended lead time for customers to be able

0:13:53.559 --> 0:13:55.599
<v Speaker 1>to get that vehicle. So, yes, it does concern me,

0:13:56.040 --> 0:13:57.960
<v Speaker 1>but at the moment, I don't see it fundamentally as

0:13:57.960 --> 0:14:00.240
<v Speaker 1>a big issue. Rory, give us an idea of what

0:14:00.400 --> 0:14:02.760
<v Speaker 1>you're doing, what Cadillac is doing, what GM is doing

0:14:02.880 --> 0:14:05.880
<v Speaker 1>behind the scenes right now in order to have that

0:14:06.040 --> 0:14:11.280
<v Speaker 1>portfolio of Cadillac vehicles be all electric by yeah, So

0:14:11.600 --> 0:14:13.200
<v Speaker 1>you know, if you looked at it, we've now launched

0:14:13.240 --> 0:14:16.040
<v Speaker 1>our last ice vehicle. Literally, if you go back a

0:14:16.120 --> 0:14:19.520
<v Speaker 1>few weeks now, we announced the Cadillac Escalade V. I

0:14:19.600 --> 0:14:22.600
<v Speaker 1>guess it was a derivative within the Escalade family. But

0:14:22.720 --> 0:14:25.200
<v Speaker 1>from this point forward, every vehicle that we will launch

0:14:25.280 --> 0:14:28.800
<v Speaker 1>will be an ev We literally teased Celestic, which will

0:14:28.800 --> 0:14:30.840
<v Speaker 1>be an ultra luxury vehicle as an example. So we

0:14:30.920 --> 0:14:34.120
<v Speaker 1>put a few schematics of that vehicle out there in

0:14:34.120 --> 0:14:36.720
<v Speaker 1>the marketplace that we're looking forward to break in some

0:14:36.880 --> 0:14:39.800
<v Speaker 1>news on that in the sort of July September time scale.

0:14:40.080 --> 0:14:42.800
<v Speaker 1>So everything really is focused on EVS from a Cadillac

0:14:42.880 --> 0:14:46.360
<v Speaker 1>perspective now and into the future. Our thanks to Rory Harvey,

0:14:46.440 --> 0:14:49.960
<v Speaker 1>he's global vice president of Cadillac. Bloomberg Skinny Gradveld once

0:14:50.000 --> 0:14:53.000
<v Speaker 1>again taking part in that interview. Still ahead on Bloomberg

0:14:53.040 --> 0:14:55.760
<v Speaker 1>Business Week, Why Genetics Company twenty three and me looked

0:14:55.800 --> 0:14:58.640
<v Speaker 1>into long COVID and what women in particular need to

0:14:58.720 --> 0:15:02.400
<v Speaker 1>know about its effect. CEO and Wijetski is up next.

0:15:02.760 --> 0:15:11.600
<v Speaker 1>This is Bloomberg broadcasting from the financial capital of the world,

0:15:11.760 --> 0:15:15.240
<v Speaker 1>Bloomberg Eleve in Frio in New York to Washington, d C.

0:15:15.400 --> 0:15:20.080
<v Speaker 1>Bloomberg to Boston, Bloomberg one O six one to San Francisco,

0:15:20.200 --> 0:15:23.880
<v Speaker 1>Bloomberg nine to the country, Sirius XM Chamber one nine

0:15:24.240 --> 0:15:27.760
<v Speaker 1>and around the globe the Bloomberg Business and Bloomberg Radio

0:15:27.920 --> 0:15:32.000
<v Speaker 1>dot Com. This is Bloomberg Business Week with Carol Messer

0:15:32.240 --> 0:15:38.080
<v Speaker 1>and Bloomberg Quick Takes Tim Stinnovan on Bloomberg Radio, our

0:15:38.200 --> 0:15:40.400
<v Speaker 1>next guest in her company were featured in a Business

0:15:40.440 --> 0:15:43.200
<v Speaker 1>Week cover story back in November. It was all about

0:15:43.240 --> 0:15:45.880
<v Speaker 1>how twenty three and Me wants to use customers genetic

0:15:46.000 --> 0:15:48.720
<v Speaker 1>data to help fight cancer. Now, the firm best known

0:15:48.800 --> 0:15:51.240
<v Speaker 1>for at home DNA test is taking on long COVID

0:15:51.280 --> 0:15:53.600
<v Speaker 1>as well. Carol and I caught up with co founder

0:15:53.640 --> 0:15:56.520
<v Speaker 1>and CEO and Wajitski, and we began by asking the

0:15:56.720 --> 0:15:59.280
<v Speaker 1>one time hedge fund analyst about the company's share price

0:16:00.160 --> 0:16:03.720
<v Speaker 1>down roughly year to date. Coming from the Wall Street

0:16:03.760 --> 0:16:05.520
<v Speaker 1>world and now being the CEO of a public re

0:16:05.680 --> 0:16:09.600
<v Speaker 1>traded company, it is, you know, it's it's interesting that

0:16:09.760 --> 0:16:12.760
<v Speaker 1>you know twenty three continues to execute um I'm incredibly

0:16:12.800 --> 0:16:15.720
<v Speaker 1>proud of the team. We continue to move programs through

0:16:15.760 --> 0:16:19.680
<v Speaker 1>the pipeline UM, you know, make drug discovery, UM, continue

0:16:19.760 --> 0:16:23.520
<v Speaker 1>to engage our customers on you know, genomic medicine and

0:16:23.840 --> 0:16:25.960
<v Speaker 1>where we can go with that. We recently acquired a

0:16:26.000 --> 0:16:28.440
<v Speaker 1>company called Lemonade, so it gives us the ability to

0:16:28.560 --> 0:16:32.240
<v Speaker 1>offer care to our customers both through pharmacy as well

0:16:32.280 --> 0:16:35.680
<v Speaker 1>as to access to care providers. So the company has

0:16:35.720 --> 0:16:39.760
<v Speaker 1>just continued to execute. But obviously market conditions are are challenging.

0:16:39.920 --> 0:16:42.440
<v Speaker 1>So we're very mindful of the fact that market conditions

0:16:42.520 --> 0:16:45.760
<v Speaker 1>have changed and the future is more uncertain. So we

0:16:45.880 --> 0:16:47.960
<v Speaker 1>take all that into consideration now and we want to

0:16:48.000 --> 0:16:49.600
<v Speaker 1>talk too more about what you're doing because I feel

0:16:49.600 --> 0:16:51.040
<v Speaker 1>like we just came back from a conference. It was

0:16:51.080 --> 0:16:53.560
<v Speaker 1>all about the financial world. I was involved in a

0:16:53.640 --> 0:16:56.680
<v Speaker 1>panel that specifically about what the future of money is,

0:16:56.720 --> 0:16:58.920
<v Speaker 1>reimagining it, and I think when it comes to things

0:16:58.960 --> 0:17:02.360
<v Speaker 1>like financial services and certainly health care, it does feel

0:17:02.360 --> 0:17:04.399
<v Speaker 1>like we're on the cusp of doing things so different,

0:17:04.480 --> 0:17:07.159
<v Speaker 1>especially when it comes to treatment modalities. Having said that,

0:17:07.200 --> 0:17:09.360
<v Speaker 1>I just want to go back to the market environment

0:17:09.400 --> 0:17:11.359
<v Speaker 1>because we're asking all of our leaders this. I mean,

0:17:11.440 --> 0:17:13.439
<v Speaker 1>when you do have a stock that is down more

0:17:13.520 --> 0:17:16.320
<v Speaker 1>than six I mean, what kind of pressure does that

0:17:16.440 --> 0:17:18.639
<v Speaker 1>put on you and your team who are working on

0:17:18.760 --> 0:17:22.280
<v Speaker 1>things that are going to take some time. Yeah, you know,

0:17:22.359 --> 0:17:24.320
<v Speaker 1>I was investing back in sort of when the market

0:17:24.359 --> 0:17:26.920
<v Speaker 1>crash back in two thousand um, you know, two thousand

0:17:27.000 --> 0:17:29.040
<v Speaker 1>one UM, and it took a long time to recover.

0:17:29.200 --> 0:17:31.720
<v Speaker 1>And I think that there's the way we approach this

0:17:31.960 --> 0:17:34.080
<v Speaker 1>is really about making sure that we're doing things that

0:17:34.200 --> 0:17:37.480
<v Speaker 1>are going to you know, see value within near term

0:17:38.080 --> 0:17:41.200
<v Speaker 1>and probably have to you know, minimize some of the

0:17:41.240 --> 0:17:43.200
<v Speaker 1>projects that are going to focus on some of the

0:17:43.280 --> 0:17:46.920
<v Speaker 1>longer term initiatives, but really focus on priorities, and you know,

0:17:47.000 --> 0:17:50.400
<v Speaker 1>also making sure that you're using cash and the wisest way,

0:17:50.600 --> 0:17:54.600
<v Speaker 1>so all kinds of things that we start to you know, reevaluate.

0:17:54.800 --> 0:17:57.800
<v Speaker 1>But it's really about making sure that you we you know,

0:17:57.880 --> 0:18:00.159
<v Speaker 1>we have a very strong cash balancie right now and

0:18:00.280 --> 0:18:02.639
<v Speaker 1>making sure that we you know, extend that runway as

0:18:02.680 --> 0:18:05.480
<v Speaker 1>long as possible, and making sure that all the programs

0:18:05.520 --> 0:18:08.600
<v Speaker 1>that we're focused on are really essential. And I want

0:18:08.600 --> 0:18:11.280
<v Speaker 1>to get to the research that you've recently found it

0:18:11.359 --> 0:18:13.240
<v Speaker 1>twenty three and me some really interesting stuff when it

0:18:13.280 --> 0:18:15.600
<v Speaker 1>comes to long COVID, and I think, you know, we're

0:18:15.600 --> 0:18:18.119
<v Speaker 1>at the point in their pandemic where Caroline I travel

0:18:18.160 --> 0:18:19.480
<v Speaker 1>At some points, I felt like I was the only

0:18:19.560 --> 0:18:21.960
<v Speaker 1>one wearing a mask on some of those flights in

0:18:22.200 --> 0:18:24.239
<v Speaker 1>the airport and even at this conference that we were at.

0:18:24.600 --> 0:18:26.760
<v Speaker 1>But long COVID did have my mask gone back, you did,

0:18:27.280 --> 0:18:29.720
<v Speaker 1>Carol did too, Yeah, but but but we were it

0:18:29.840 --> 0:18:32.480
<v Speaker 1>was like, yeah, that was it. But I do want

0:18:32.520 --> 0:18:34.720
<v Speaker 1>to know and what you found when it comes to

0:18:34.800 --> 0:18:36.680
<v Speaker 1>long COVID, because that's something that I think about a

0:18:36.720 --> 0:18:38.440
<v Speaker 1>lot and one of the reasons why I don't want

0:18:38.440 --> 0:18:42.200
<v Speaker 1>to get COVID. Yeah. So there's a couple of things

0:18:42.240 --> 0:18:44.359
<v Speaker 1>that are really interesting thing for me about this. So

0:18:44.480 --> 0:18:46.800
<v Speaker 1>first and foremost, you know, the way part of what

0:18:46.920 --> 0:18:49.200
<v Speaker 1>we conceptualized when we started twenty three and me, and

0:18:49.240 --> 0:18:51.000
<v Speaker 1>it goes back to some of your earlier questions, was

0:18:51.400 --> 0:18:53.719
<v Speaker 1>really a whole new way of doing research, Like how

0:18:53.840 --> 0:18:55.399
<v Speaker 1>is it that you can have millions and millions of

0:18:55.440 --> 0:18:59.280
<v Speaker 1>people engaged on a single platform with phenotypic data, with

0:18:59.359 --> 0:19:01.200
<v Speaker 1>the genetic and formation and be able to go back

0:19:01.240 --> 0:19:04.199
<v Speaker 1>to them very quickly, easily ask more questions and make

0:19:04.240 --> 0:19:07.120
<v Speaker 1>insights and so this long COVID research that we've done

0:19:07.240 --> 0:19:09.200
<v Speaker 1>is really a good example of how the twenty three

0:19:09.280 --> 0:19:11.639
<v Speaker 1>model works, that we could put out a survey to

0:19:11.680 --> 0:19:14.600
<v Speaker 1>our customers, collect a lot of information and make really

0:19:14.680 --> 0:19:18.760
<v Speaker 1>interesting and meaningful findings. So one of the things a

0:19:18.800 --> 0:19:20.840
<v Speaker 1>couple of things here that are are interesting, and again

0:19:20.920 --> 0:19:23.840
<v Speaker 1>being female, it's obviously top of my mind. Over seventy

0:19:23.880 --> 0:19:26.480
<v Speaker 1>eight percent of those diagnosed with long COVID were women,

0:19:27.480 --> 0:19:32.639
<v Speaker 1>clearly disproportionately impacting women. People with depression diagnosed depression and

0:19:32.720 --> 0:19:35.639
<v Speaker 1>anxiety are more than twice as likely to have it,

0:19:35.760 --> 0:19:39.920
<v Speaker 1>so twice increasing their risk um. Half of those people are,

0:19:40.240 --> 0:19:43.680
<v Speaker 1>you know, having persistent symptoms for over six months, and

0:19:43.800 --> 0:19:46.240
<v Speaker 1>about ten percent or having it for over a year,

0:19:47.080 --> 0:19:49.280
<v Speaker 1>so it's you know, all this data comes from about

0:19:49.280 --> 0:19:52.439
<v Speaker 1>a hundred thousand customers who reported that they had COVID,

0:19:52.840 --> 0:19:55.439
<v Speaker 1>over twenty six thousand that said that they had long COVID,

0:19:56.000 --> 0:19:58.240
<v Speaker 1>So we have a lot of data here and it's

0:19:58.280 --> 0:20:02.000
<v Speaker 1>definitely concerning that it's again impact so many women. Anxiety

0:20:02.560 --> 0:20:05.240
<v Speaker 1>being a risk factor is obviously quite interesting to to

0:20:05.359 --> 0:20:08.080
<v Speaker 1>follow up further on, and the fact that it's supersistent,

0:20:08.240 --> 0:20:10.359
<v Speaker 1>so similar to you and what you just said. I

0:20:10.440 --> 0:20:12.399
<v Speaker 1>was recently at Lego Land and nobody was wearing a

0:20:12.480 --> 0:20:17.680
<v Speaker 1>mask but me, and I am I'm sticking to my mask. Yeah,

0:20:18.040 --> 0:20:20.399
<v Speaker 1>I'd wear this duck mask ground and and all our listeners.

0:20:20.440 --> 0:20:22.040
<v Speaker 1>And this guy at the airport was like, what is

0:20:22.119 --> 0:20:24.520
<v Speaker 1>that mask? And I had to explain, this thing is

0:20:24.560 --> 0:20:27.680
<v Speaker 1>actually pretty comfortable. It's five. I love it. I love it. No,

0:20:27.880 --> 0:20:30.040
<v Speaker 1>I think it's just it's just clear that there's you know,

0:20:30.320 --> 0:20:32.960
<v Speaker 1>I there's clear like long term impacts here and so

0:20:33.119 --> 0:20:35.280
<v Speaker 1>understanding it. There's a lot more to be followed up

0:20:35.320 --> 0:20:38.000
<v Speaker 1>on with respect to long COVID. That was in Wijetski,

0:20:38.080 --> 0:20:40.600
<v Speaker 1>the co founder and CEO of twenty three in me.

0:20:41.160 --> 0:20:44.320
<v Speaker 1>You're listening to Bloomberg Business Week. Coming up next, financial

0:20:44.400 --> 0:20:47.360
<v Speaker 1>services are set to enter a new era. We'll head

0:20:47.400 --> 0:20:49.680
<v Speaker 1>to the Lone Star State to discuss the next big

0:20:49.760 --> 0:20:54.280
<v Speaker 1>fintech breakthrough at the b n Y Melon Pershing Insight Conference.

0:20:54.600 --> 0:20:57.919
<v Speaker 1>B n Y Melon Chief Information Officer Rob Nagapon joins us.

0:20:57.960 --> 0:21:10.800
<v Speaker 1>On the other side, This is Bloomberg. You're listening to

0:21:10.960 --> 0:21:14.840
<v Speaker 1>Bloomberg Business Week with Carol Messer and Bloomberg Quick Takes.

0:21:14.960 --> 0:21:19.879
<v Speaker 1>Tim Stinovik from Bloomberg Radio. Earlier this month, Carol and

0:21:19.960 --> 0:21:22.280
<v Speaker 1>I traveled to Grapevine, Texas to attend the b n

0:21:22.359 --> 0:21:26.600
<v Speaker 1>Y Melon Pershing Insight Conference. Those in attendance were of

0:21:26.720 --> 0:21:29.240
<v Speaker 1>course talking markets and the outlook on the heels of

0:21:29.280 --> 0:21:32.120
<v Speaker 1>the federal reserves first seventy five basis point rate hike

0:21:32.240 --> 0:21:36.480
<v Speaker 1>since also on the agenda technology and to help us

0:21:36.560 --> 0:21:39.760
<v Speaker 1>understand the massive impact it's having on the financial services business.

0:21:39.840 --> 0:21:43.280
<v Speaker 1>We spoke with Rob Nagapon. He's chief information officer at

0:21:43.359 --> 0:21:46.320
<v Speaker 1>b n Y Melon Pershing, and here he explains why

0:21:46.480 --> 0:21:52.080
<v Speaker 1>the advisory industry is going Digital technology drives everyone up

0:21:52.119 --> 0:21:55.360
<v Speaker 1>our business. It used to be thought like the business

0:21:55.640 --> 0:21:58.360
<v Speaker 1>is actually using the technology, but I wanted to say

0:21:58.480 --> 0:22:02.080
<v Speaker 1>being at that the technology actually drives the business. As

0:22:02.160 --> 0:22:05.440
<v Speaker 1>you could say, and you said, all these folks here,

0:22:05.840 --> 0:22:09.280
<v Speaker 1>they're all showcasing technology even though there's a business behind it.

0:22:09.680 --> 0:22:12.560
<v Speaker 1>That's the one that drives them. And we're excited and

0:22:13.320 --> 0:22:16.000
<v Speaker 1>being be and my Melon Pershing, we are also showcasing

0:22:16.000 --> 0:22:18.879
<v Speaker 1>a lot of advancements in what we're doing with technology. So, well,

0:22:19.000 --> 0:22:25.280
<v Speaker 1>what's the continued digital disruption impact on the advisory world. Well,

0:22:25.400 --> 0:22:29.560
<v Speaker 1>the pandemic actually accelerated the adoption of digital, but I

0:22:29.680 --> 0:22:34.359
<v Speaker 1>think there's more room for that. There's more digital adoption

0:22:34.680 --> 0:22:37.520
<v Speaker 1>needs to happen in the advisory space because there is

0:22:37.760 --> 0:22:41.439
<v Speaker 1>an expectation from the investor that it's a seven by

0:22:41.520 --> 0:22:44.320
<v Speaker 1>twenty four any time any place. I want to be

0:22:44.400 --> 0:22:46.840
<v Speaker 1>in touch with the advisor and get the service. That

0:22:47.000 --> 0:22:49.159
<v Speaker 1>was not the case maybe three years ago, but now

0:22:49.240 --> 0:22:52.960
<v Speaker 1>the expectation is like that because every other businesses has changed.

0:22:53.280 --> 0:22:56.200
<v Speaker 1>You know, there's a contact less everything. I mean, you

0:22:56.280 --> 0:22:58.879
<v Speaker 1>walk through this island, this thing is like scan the

0:22:58.960 --> 0:23:02.240
<v Speaker 1>QR code. Ye, same thing. I'm going to embarrass that

0:23:02.280 --> 0:23:06.040
<v Speaker 1>I paper here because it feels so Yesterday Sweeney hosted

0:23:06.080 --> 0:23:09.840
<v Speaker 1>Bloomberg Markets had no paper. The paper people. It's a

0:23:09.880 --> 0:23:13.760
<v Speaker 1>digital transformation for Bloomberg Radio. It is. Well, I'm wondering

0:23:13.760 --> 0:23:20.000
<v Speaker 1>how this trickles down to the client experience. Experience is

0:23:20.119 --> 0:23:23.800
<v Speaker 1>the king right now, It's the play. You know, everything

0:23:23.880 --> 0:23:27.480
<v Speaker 1>we do, it's all about experiences. People love that experiences

0:23:27.880 --> 0:23:30.320
<v Speaker 1>that they get and they want to do business with you.

0:23:30.880 --> 0:23:34.040
<v Speaker 1>So even though the term experience is very broad, it's

0:23:34.080 --> 0:23:37.399
<v Speaker 1>all about applying technology to give that experience the right

0:23:37.520 --> 0:23:40.320
<v Speaker 1>experience that they really want to use and come back

0:23:40.400 --> 0:23:43.399
<v Speaker 1>again and again. One thing I think about, and I

0:23:43.760 --> 0:23:45.800
<v Speaker 1>asked this of my crypto panel, that it wasn't a

0:23:45.840 --> 0:23:51.000
<v Speaker 1>crypto panel, was about how do you reimagine money? The

0:23:51.040 --> 0:23:52.680
<v Speaker 1>crypto was a big part of it, but we talked

0:23:52.720 --> 0:23:55.080
<v Speaker 1>so much about crypto and understandably sad and I felt

0:23:55.119 --> 0:23:56.840
<v Speaker 1>like I get it now a little bit more. But

0:23:57.200 --> 0:23:59.480
<v Speaker 1>I mean, how do you think about in your world

0:23:59.600 --> 0:24:01.280
<v Speaker 1>that you know you need to be saying to people,

0:24:01.680 --> 0:24:04.479
<v Speaker 1>Okay in five years, ten years. I mean, this may

0:24:04.520 --> 0:24:07.640
<v Speaker 1>not be a thing now, but it will be down

0:24:07.720 --> 0:24:09.920
<v Speaker 1>the road. I always think about the uberization of the world.

0:24:09.920 --> 0:24:12.360
<v Speaker 1>I think it applies to so much, meaning digital currency,

0:24:12.760 --> 0:24:17.439
<v Speaker 1>using payments real time. So the cash and the checks

0:24:17.640 --> 0:24:19.720
<v Speaker 1>is not going to be used. If you really look

0:24:19.800 --> 0:24:23.400
<v Speaker 1>at the payment, that US payment is a little bit backward.

0:24:23.480 --> 0:24:25.200
<v Speaker 1>I don't want to say that, but I'm saying it

0:24:25.440 --> 0:24:27.360
<v Speaker 1>compared to the rest of the world, they have gone

0:24:27.400 --> 0:24:30.240
<v Speaker 1>into instant payments and everything. So what I think is

0:24:30.560 --> 0:24:32.879
<v Speaker 1>in that space that you've mentioned about the cash and

0:24:32.960 --> 0:24:35.800
<v Speaker 1>the digital currency in the crypto, I'm saying everything is

0:24:35.840 --> 0:24:37.960
<v Speaker 1>going to be digital in the future. How do I

0:24:38.119 --> 0:24:40.359
<v Speaker 1>pay you? It's going to be digital? It's just cannot

0:24:40.400 --> 0:24:43.440
<v Speaker 1>be that the peer to peer is cannot be done.

0:24:43.760 --> 0:24:45.760
<v Speaker 1>You know, I know there are when moos and zels

0:24:45.800 --> 0:24:47.320
<v Speaker 1>and other things are there, but it's going to be

0:24:47.440 --> 0:24:50.280
<v Speaker 1>even more prominent in terms of the payment that's going

0:24:50.320 --> 0:24:52.720
<v Speaker 1>to happen. I'd like to ask people like you when

0:24:52.760 --> 0:24:55.720
<v Speaker 1>I have the chance, because they're thinking about technology day in,

0:24:56.119 --> 0:24:58.800
<v Speaker 1>day out, probably when you're sleeper thinking about it too,

0:24:59.800 --> 0:25:01.680
<v Speaker 1>what things look like five years I think that was

0:25:01.720 --> 0:25:04.800
<v Speaker 1>a no. Well, when I sleep, I got to sleep.

0:25:05.560 --> 0:25:08.000
<v Speaker 1>I mean hopefully hopefully you're not having nightmares. Okay, but

0:25:08.080 --> 0:25:10.000
<v Speaker 1>I wonder you you know, let's say we're sitting here

0:25:10.040 --> 0:25:13.440
<v Speaker 1>five years from now at Insight, what's the technology that's

0:25:13.440 --> 0:25:16.200
<v Speaker 1>going to be showcased. Well, certainly there's a there's a

0:25:16.320 --> 0:25:19.800
<v Speaker 1>things that's going on with metavers. We're going to be

0:25:19.880 --> 0:25:22.720
<v Speaker 1>in the metaverse. Yes, it's possible that could happen, but

0:25:22.800 --> 0:25:24.800
<v Speaker 1>I think people are trying to figure this out. What

0:25:24.960 --> 0:25:27.240
<v Speaker 1>is the exact use case, and especially in the world

0:25:27.320 --> 0:25:29.920
<v Speaker 1>and finance, how it's going to play. We're actually showing

0:25:30.040 --> 0:25:33.760
<v Speaker 1>something as well, um in one of our boots on

0:25:33.840 --> 0:25:36.960
<v Speaker 1>the metaverse Web three oh is going to be implemented.

0:25:37.119 --> 0:25:39.920
<v Speaker 1>Is like you own the data. You want to own

0:25:40.000 --> 0:25:42.399
<v Speaker 1>and control who you give it to and how that

0:25:42.520 --> 0:25:45.080
<v Speaker 1>has been used. What does that mean wrong? Owning your

0:25:45.119 --> 0:25:47.120
<v Speaker 1>own data in the financial space, I get what it means.

0:25:47.160 --> 0:25:49.760
<v Speaker 1>Maybe in the retail space it needs to maybe a

0:25:49.800 --> 0:25:53.080
<v Speaker 1>social media identity. That makes sense? Yeah, so what right? Exactly?

0:25:53.160 --> 0:25:54.680
<v Speaker 1>So let me let me give you an example. Let's

0:25:54.680 --> 0:25:56.200
<v Speaker 1>say you go to a doctor's and you've got about

0:25:56.200 --> 0:25:58.119
<v Speaker 1>fifty seconds. Yeah, you go to a doctor's office. What

0:25:58.200 --> 0:25:59.560
<v Speaker 1>they give They give you a form and a pale

0:25:59.600 --> 0:26:01.200
<v Speaker 1>and ask you to sit there and fill up a phone.

0:26:01.320 --> 0:26:03.440
<v Speaker 1>Why you want to do that? That's your data. You

0:26:03.520 --> 0:26:05.720
<v Speaker 1>wanted to have that data in your wallet. You wanted

0:26:05.760 --> 0:26:07.520
<v Speaker 1>to go to the doctor's office and it's click a

0:26:07.560 --> 0:26:09.399
<v Speaker 1>button and the data goes there. I don't want to

0:26:09.400 --> 0:26:11.040
<v Speaker 1>fill up the phone. That is your data, and you

0:26:11.080 --> 0:26:13.119
<v Speaker 1>don't want the doctor office to use it for some

0:26:13.240 --> 0:26:16.359
<v Speaker 1>of the purposes besides just serving you. Similarly, in the

0:26:16.440 --> 0:26:20.320
<v Speaker 1>finance data is yours. You control the data and why

0:26:20.359 --> 0:26:22.200
<v Speaker 1>they use it, where they use it, and you want

0:26:22.240 --> 0:26:25.480
<v Speaker 1>to track how they're using it. Okay, how soon do

0:26:25.560 --> 0:26:29.240
<v Speaker 1>we get there? It's it's it's happening, it's working. People

0:26:29.280 --> 0:26:32.040
<v Speaker 1>are working it in in parts probably you know, I

0:26:32.040 --> 0:26:34.640
<v Speaker 1>would say a couple of years before everything else good moves,

0:26:34.840 --> 0:26:38.760
<v Speaker 1>maybe even more. It's a complicated topic, um, but people

0:26:38.800 --> 0:26:41.440
<v Speaker 1>are actively working on it. That was Rob Nagapon, the

0:26:41.480 --> 0:26:44.520
<v Speaker 1>chief information officer at b and Y Melon Pershing. Now.

0:26:44.680 --> 0:26:49.120
<v Speaker 1>During our broadcast from Insight, we also spoke with Ainsley Simmons.

0:26:49.520 --> 0:26:52.160
<v Speaker 1>She's the president of Pershing Acts. It's the unit that's

0:26:52.200 --> 0:26:55.840
<v Speaker 1>dedicated to fintech development within BNY Melon, and here she

0:26:55.920 --> 0:26:58.520
<v Speaker 1>breaks down what her team is doing to provide clients

0:26:58.800 --> 0:27:02.240
<v Speaker 1>with wealth solutions. May for the digital age. We're building

0:27:02.280 --> 0:27:04.879
<v Speaker 1>what's called an advisory platform, which is all the tools

0:27:04.920 --> 0:27:08.399
<v Speaker 1>and advisor needs to provide a client advice about you know,

0:27:08.480 --> 0:27:12.240
<v Speaker 1>their financial plan, their portfolio, taxes, you know, anything that

0:27:12.359 --> 0:27:15.440
<v Speaker 1>really will help and an investor make good decisions. What

0:27:15.560 --> 0:27:18.960
<v Speaker 1>specifically were you hearing from investors from your customers that

0:27:19.880 --> 0:27:22.440
<v Speaker 1>made you say we need to develop this thing internally,

0:27:22.760 --> 0:27:24.199
<v Speaker 1>we need to build it. And what feedback did they

0:27:24.240 --> 0:27:26.680
<v Speaker 1>give you about how to design it? Yeah, So the

0:27:26.800 --> 0:27:31.600
<v Speaker 1>really interesting statistic in the market is advisors spend their

0:27:31.640 --> 0:27:35.200
<v Speaker 1>time with clients and behind the computer pushing buttons. It

0:27:35.240 --> 0:27:38.000
<v Speaker 1>sounds like doctors. No, and that's insane, right, and it

0:27:38.200 --> 0:27:41.720
<v Speaker 1>is today's day and age. Why do financial advisors have

0:27:41.800 --> 0:27:44.760
<v Speaker 1>to be spending so much time tethered to their desk?

0:27:45.280 --> 0:27:47.200
<v Speaker 1>And so our clients were like, do you have a

0:27:47.240 --> 0:27:50.040
<v Speaker 1>way to help make us more efficient? And the truth

0:27:50.119 --> 0:27:53.000
<v Speaker 1>of the matter is there is no way today. So

0:27:53.200 --> 0:27:55.280
<v Speaker 1>we decided to set up this division and build this

0:27:55.400 --> 0:27:57.960
<v Speaker 1>product with our clients guiding us by the way and

0:27:58.080 --> 0:28:00.479
<v Speaker 1>helping us prioritize what should come first in their core

0:28:00.600 --> 0:28:04.080
<v Speaker 1>five with the sole purpose of saving them time so

0:28:04.200 --> 0:28:05.960
<v Speaker 1>they can help more people. You know what that means,

0:28:06.080 --> 0:28:08.159
<v Speaker 1>they'll grow their business. So let's top of mind in

0:28:08.280 --> 0:28:09.800
<v Speaker 1>terms of how you prioritize what you need to have

0:28:09.880 --> 0:28:13.280
<v Speaker 1>on this platform resolutely. So the platform itself is going

0:28:13.320 --> 0:28:16.200
<v Speaker 1>to be innovation, right. Never before have you been able

0:28:16.240 --> 0:28:20.000
<v Speaker 1>to connect this application to that application to that application,

0:28:20.080 --> 0:28:22.840
<v Speaker 1>kind of think like g suite, you know Google Suite, right,

0:28:23.160 --> 0:28:26.440
<v Speaker 1>where each product could be itself. But like good things

0:28:26.520 --> 0:28:28.840
<v Speaker 1>happen if you start to use more than one product.

0:28:28.960 --> 0:28:32.680
<v Speaker 1>So the platform itself is our first priority. It's really complicated,

0:28:32.760 --> 0:28:35.320
<v Speaker 1>it's really hard, but that's where we're starting. And then

0:28:35.359 --> 0:28:38.440
<v Speaker 1>we'll put applications on it that advisors need. They're not

0:28:38.520 --> 0:28:40.040
<v Speaker 1>all going to be there to start, and we've been

0:28:40.120 --> 0:28:41.960
<v Speaker 1>really clear about that. How are you thinking about this

0:28:42.000 --> 0:28:45.240
<v Speaker 1>from a hardware perspective? It's cloud based, so does that

0:28:45.360 --> 0:28:48.600
<v Speaker 1>mean that equally people are able to access it equally?

0:28:48.800 --> 0:28:51.480
<v Speaker 1>And you know, to the fullest extent, whether they're on

0:28:51.720 --> 0:28:55.360
<v Speaker 1>a PC, whether they're on a mache. Most advisors are

0:28:55.400 --> 0:28:58.040
<v Speaker 1>a pcn tablet, right, they don't go they're not usually

0:28:58.080 --> 0:29:00.479
<v Speaker 1>working with clients on a phone. Right. So as long

0:29:00.560 --> 0:29:02.920
<v Speaker 1>as we're doing what's called responsive design, and it will

0:29:02.960 --> 0:29:04.800
<v Speaker 1>be able to fit to any device type, we should

0:29:04.800 --> 0:29:07.880
<v Speaker 1>be fine. I think really importantly, it has to be secure.

0:29:08.320 --> 0:29:10.200
<v Speaker 1>It has to be safe. So that's where the Bank

0:29:10.240 --> 0:29:13.080
<v Speaker 1>New York Melon comes in. What about working from home? Yeah,

0:29:13.280 --> 0:29:16.280
<v Speaker 1>we can tell that. Because this is going to be

0:29:16.360 --> 0:29:18.400
<v Speaker 1>web based, you can do it from anywhere. It's it's

0:29:19.880 --> 0:29:22.000
<v Speaker 1>that I said before you sat down. I we loved

0:29:22.000 --> 0:29:24.280
<v Speaker 1>reading about your background. You worked in beer, you worked

0:29:24.400 --> 0:29:28.080
<v Speaker 1>its soup soup, and then fintech right right, and you

0:29:28.160 --> 0:29:30.160
<v Speaker 1>have your own startup. So how do you think about though,

0:29:30.240 --> 0:29:33.200
<v Speaker 1>like the end consumer right what they need? And I

0:29:33.240 --> 0:29:35.400
<v Speaker 1>can't tell you. The people I talked to like love technology,

0:29:35.480 --> 0:29:38.240
<v Speaker 1>but mana drives me crazy. It complicates things about it.

0:29:39.160 --> 0:29:41.360
<v Speaker 1>And if you think about your money, you're probably logging

0:29:41.400 --> 0:29:44.440
<v Speaker 1>into your bank somewhere advisors what site? You know, maybe

0:29:44.480 --> 0:29:47.360
<v Speaker 1>you're are here for a one case somewhere else. And

0:29:47.440 --> 0:29:49.320
<v Speaker 1>one thing we're really trying to do with this effort

0:29:49.480 --> 0:29:53.040
<v Speaker 1>is create one end investor site that our clients could offer.

0:29:53.640 --> 0:29:56.560
<v Speaker 1>And you know, that was really interesting. In our second

0:29:56.600 --> 0:29:58.840
<v Speaker 1>advisory board meeting, they said, this thing's got to have

0:29:58.920 --> 0:30:01.440
<v Speaker 1>an end investor site because what we have today sucks.

0:30:01.960 --> 0:30:04.520
<v Speaker 1>So and they were they literally said that. So I

0:30:04.680 --> 0:30:06.480
<v Speaker 1>was like, all right, if that's what you want, that's

0:30:06.520 --> 0:30:08.480
<v Speaker 1>what you get. So we're going to build that. Well

0:30:08.560 --> 0:30:11.520
<v Speaker 1>how quickly? Yeah, so fast is the way of the world,

0:30:11.640 --> 0:30:13.360
<v Speaker 1>right So, but this is a very hard built So

0:30:13.440 --> 0:30:15.680
<v Speaker 1>we're going to put a private beta out towards the

0:30:15.800 --> 0:30:17.880
<v Speaker 1>end of year early next year, get some people on

0:30:18.000 --> 0:30:20.960
<v Speaker 1>it giving us feedback. Then we'll start adding apps and

0:30:21.200 --> 0:30:24.480
<v Speaker 1>and releasing after that. So that's what we're like laser

0:30:24.520 --> 0:30:27.160
<v Speaker 1>focused on. I've been dying to ask you because you're

0:30:27.160 --> 0:30:28.880
<v Speaker 1>in the fintech space, and the fintech is so hot

0:30:28.960 --> 0:30:32.680
<v Speaker 1>right now, especially getting so much investment from venture capitalists.

0:30:32.680 --> 0:30:34.840
<v Speaker 1>When you look out across the landscape right now, what

0:30:34.960 --> 0:30:37.280
<v Speaker 1>what is promising fintech that you see? Because I always

0:30:37.320 --> 0:30:38.840
<v Speaker 1>think back to what somebody said to me, you know,

0:30:38.920 --> 0:30:42.560
<v Speaker 1>the most innovative fintech we've seen is the A T M. Yeah,

0:30:42.640 --> 0:30:45.760
<v Speaker 1>that's probably true. You know. I think what's really happening

0:30:45.800 --> 0:30:49.280
<v Speaker 1>in payments right now is going to sort of speed money,

0:30:49.320 --> 0:30:51.200
<v Speaker 1>and that's cool. And you know, we heard this morning

0:30:51.560 --> 0:30:54.120
<v Speaker 1>a ton about crypto and digital assets and and that's

0:30:54.160 --> 0:30:57.400
<v Speaker 1>also cool. Um. You know, I personally think that there

0:30:57.440 --> 0:31:00.200
<v Speaker 1>will be a lot of consolidation. They can't keep going

0:31:00.320 --> 0:31:02.760
<v Speaker 1>making these microw fintech apps. We're gonna have to start

0:31:02.840 --> 0:31:06.680
<v Speaker 1>building building bigger experiences. And I actually think pershing X

0:31:06.800 --> 0:31:08.800
<v Speaker 1>is sort of at the cutting edge of that, right

0:31:08.840 --> 0:31:11.520
<v Speaker 1>because we can't just keep making things smaller and smaller

0:31:11.560 --> 0:31:14.080
<v Speaker 1>and expecting consumers to log into all these places, right

0:31:14.080 --> 0:31:16.400
<v Speaker 1>it doesn't make sense. It's like, okay, maybe not apples

0:31:16.400 --> 0:31:18.280
<v Speaker 1>to apples, but I think about streaming now, like it's

0:31:18.320 --> 0:31:20.800
<v Speaker 1>all become just multiple apps and it's just too much

0:31:20.800 --> 0:31:23.000
<v Speaker 1>stuff all over. There's too much stuff, and you're starting

0:31:23.040 --> 0:31:24.800
<v Speaker 1>to see the innovation. I turned my TV on the

0:31:24.880 --> 0:31:27.360
<v Speaker 1>other day, and i'd start, You're they're starting to aggregate

0:31:27.440 --> 0:31:31.200
<v Speaker 1>all of that into these more enterprise like collective views,

0:31:31.640 --> 0:31:33.880
<v Speaker 1>and that's exactly what we're trying to do here. That

0:31:34.040 --> 0:31:37.440
<v Speaker 1>was Ainsley Simmons. She's the president of Pershing X Well.

0:31:37.480 --> 0:31:39.440
<v Speaker 1>That wraps up the first hour of the weekend edition

0:31:39.440 --> 0:31:42.640
<v Speaker 1>of Bloomberg Business Week from Bloomberg Radio. I'm Tim Stanninbeck.

0:31:42.840 --> 0:31:45.760
<v Speaker 1>Carol Master is out this week ahead. In our next hour,

0:31:45.920 --> 0:31:48.960
<v Speaker 1>the CEO of Contour Brands breaks down his strategy for

0:31:49.040 --> 0:31:52.680
<v Speaker 1>avoiding supply chain snarls and why the NBA is eyeing

0:31:52.800 --> 0:31:56.200
<v Speaker 1>Africa as its next major market for both fans and

0:31:56.560 --> 0:31:59.360
<v Speaker 1>on court talent. End Up next, more from b n

0:31:59.440 --> 0:32:02.520
<v Speaker 1>Y mel Inshing Insight two. We're going to hear from

0:32:02.560 --> 0:32:06.760
<v Speaker 1>the CEO and CEO in just a moment. This is Bloomberg.

0:32:11.880 --> 0:32:16.200
<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

0:32:16.400 --> 0:32:19.920
<v Speaker 1>editors who bring you America's most trusted business magazine, plus

0:32:20.040 --> 0:32:24.000
<v Speaker 1>global business, finance and tech news as it happened. Bloomberg

0:32:24.080 --> 0:32:27.520
<v Speaker 1>Business Week with Cairol Messier and Bloomberg Quick Takes Tim

0:32:27.640 --> 0:32:31.840
<v Speaker 1>Stinovik on Bloomberg Radio. Lots to come in our second

0:32:31.880 --> 0:32:34.760
<v Speaker 1>hour of the weekend edition of Bloomberg Business Week, including

0:32:34.800 --> 0:32:38.479
<v Speaker 1>a conversation with Contour Brand CEO Scott Baxter on avoiding

0:32:38.520 --> 0:32:41.640
<v Speaker 1>supply chain trouble and the health of the American consumer,

0:32:41.960 --> 0:32:44.600
<v Speaker 1>Plus why the NBA is looking to Africa for growth

0:32:44.680 --> 0:32:48.000
<v Speaker 1>in its fan base and its talent pipeline, and entrepreneurial

0:32:48.080 --> 0:32:51.280
<v Speaker 1>insights for the underrepresented from the CEO of Genius Guild.

0:32:51.520 --> 0:32:54.080
<v Speaker 1>First up this hour, two executives who are excited to

0:32:54.120 --> 0:32:56.680
<v Speaker 1>get back into the office B and Y Melon Perishing

0:32:56.800 --> 0:33:00.920
<v Speaker 1>CEO Jim Crowley and Chief operating Officer Emily Losser. They

0:33:01.040 --> 0:33:03.400
<v Speaker 1>joined our broadcast from b n YML and Pershing Insight.

0:33:04.840 --> 0:33:06.640
<v Speaker 1>You have certainly focused on future of work and how

0:33:06.720 --> 0:33:08.360
<v Speaker 1>we can have a bit of a hybrid, but I

0:33:08.480 --> 0:33:11.760
<v Speaker 1>think also just the focus on digital and so we're

0:33:11.840 --> 0:33:17.160
<v Speaker 1>really focused on our interfaces, our experiences, bringing consumer grade

0:33:17.200 --> 0:33:21.320
<v Speaker 1>technology to our investors, our advisors. So that's a lot

0:33:21.400 --> 0:33:23.200
<v Speaker 1>of what we're featuring here at the conference. I know

0:33:23.280 --> 0:33:26.320
<v Speaker 1>that being back comes with a host of challenges as well,

0:33:26.480 --> 0:33:29.120
<v Speaker 1>as the world does open up and people start to

0:33:29.240 --> 0:33:33.240
<v Speaker 1>travel more. We're in an inflationary environment right now, and

0:33:33.560 --> 0:33:36.440
<v Speaker 1>I'm wondering from your perspective, how you're dealing with those

0:33:36.520 --> 0:33:39.240
<v Speaker 1>challenges when you look across the macroeconomic landscape. What's top

0:33:39.280 --> 0:33:42.680
<v Speaker 1>of mind for you? Yeah, what's up my mind? Tim,

0:33:42.760 --> 0:33:45.000
<v Speaker 1>Thanks for the question of a couple of things. One UM,

0:33:45.440 --> 0:33:47.440
<v Speaker 1>I've been on the road, like I think many other

0:33:47.520 --> 0:33:51.680
<v Speaker 1>executives for the less several months, visiting offices um to

0:33:51.920 --> 0:33:54.600
<v Speaker 1>encourage people to come back into the office. First of all,

0:33:54.640 --> 0:33:56.680
<v Speaker 1>I think we're in this new environment. Are they coming

0:33:56.720 --> 0:34:00.600
<v Speaker 1>back and they are coming back slowly okay. And the

0:34:00.640 --> 0:34:02.800
<v Speaker 1>way that I think about it, Timm and Carroll is

0:34:03.440 --> 0:34:06.760
<v Speaker 1>I think the value proposition for an employee to want

0:34:06.760 --> 0:34:09.120
<v Speaker 1>to come back to the office has to be greater

0:34:09.280 --> 0:34:12.960
<v Speaker 1>than the value that they feel and believe from working

0:34:13.000 --> 0:34:16.440
<v Speaker 1>from home. And that is the magic that we have

0:34:16.600 --> 0:34:18.320
<v Speaker 1>to create. We have to be able to demonstrate that

0:34:18.400 --> 0:34:21.000
<v Speaker 1>there's real value to have a fractional interaction and to

0:34:21.160 --> 0:34:24.600
<v Speaker 1>feel the culture and to no one understand what it's

0:34:24.719 --> 0:34:28.839
<v Speaker 1>like to to learn and understand what we all can

0:34:28.960 --> 0:34:31.719
<v Speaker 1>do as as a company together. So I do think

0:34:31.760 --> 0:34:35.080
<v Speaker 1>we're better together than being a far apart. One thing

0:34:35.120 --> 0:34:36.520
<v Speaker 1>I wanted to ask you, and I was from a

0:34:36.600 --> 0:34:39.799
<v Speaker 1>far watching you interview the former CEO of PepsiCo Indra

0:34:39.880 --> 0:34:42.080
<v Speaker 1>Nui who I've talked to it. She's pretty incredible and

0:34:42.160 --> 0:34:45.080
<v Speaker 1>she's now helping other companies. Right when it comes to leadership,

0:34:45.960 --> 0:34:47.759
<v Speaker 1>leadership has been tested in a big way in the

0:34:47.840 --> 0:34:49.719
<v Speaker 1>last couple of years. It's going to continue to be

0:34:49.800 --> 0:34:53.040
<v Speaker 1>tested as we moved to a new normal. Um, tell

0:34:53.080 --> 0:34:55.200
<v Speaker 1>us a bit about the conversation and which up to

0:34:55.200 --> 0:34:58.400
<v Speaker 1>out in terms of her advice. Maybe, yeah, um, so

0:34:58.520 --> 0:35:01.000
<v Speaker 1>many great nuggets. One of the things that she talks

0:35:01.040 --> 0:35:05.000
<v Speaker 1>about is the future of work and the importance of flexibilities.

0:35:05.040 --> 0:35:07.560
<v Speaker 1>So while I agree with Jim being back together feel

0:35:07.640 --> 0:35:10.560
<v Speaker 1>so good and it's a really important part of developing

0:35:10.600 --> 0:35:14.480
<v Speaker 1>the fabric of our organizations, there is also a critical

0:35:14.600 --> 0:35:19.840
<v Speaker 1>notion of allowing for flexibility, allowing for the families of

0:35:20.120 --> 0:35:23.200
<v Speaker 1>our employees to really be more front and center in

0:35:23.360 --> 0:35:25.520
<v Speaker 1>terms of how we think about the future of work,

0:35:26.000 --> 0:35:28.960
<v Speaker 1>so that people can kind of lean into their careers

0:35:29.560 --> 0:35:32.120
<v Speaker 1>while not pushing having to push their families aside, and

0:35:32.320 --> 0:35:34.240
<v Speaker 1>not having to make so many of those hard choices.

0:35:35.080 --> 0:35:37.319
<v Speaker 1>You know what I love about that? Yeah? I want

0:35:37.360 --> 0:35:38.879
<v Speaker 1>to I just want to jump in because I Emily,

0:35:38.880 --> 0:35:42.759
<v Speaker 1>I love I love that I've actually used some, Yeah,

0:35:42.840 --> 0:35:45.680
<v Speaker 1>especially especially this week. And you know what's great is

0:35:45.719 --> 0:35:47.320
<v Speaker 1>I'm gonna you know, a lot of my friends have

0:35:47.520 --> 0:35:49.319
<v Speaker 1>young kids, and it's the end of the year. They're

0:35:49.360 --> 0:35:51.320
<v Speaker 1>going and catching end of the year school plays and

0:35:51.440 --> 0:35:53.720
<v Speaker 1>end of the year graduations right now, and there seems

0:35:53.760 --> 0:35:57.160
<v Speaker 1>to be this new acceptance in the professional world that

0:35:57.280 --> 0:35:59.359
<v Speaker 1>these types of things are are okay to do as

0:35:59.400 --> 0:36:01.520
<v Speaker 1>long as you do you get your work done. And Emily,

0:36:01.560 --> 0:36:04.560
<v Speaker 1>I wasn't seeing this, you know, before the pandemic. Does

0:36:04.640 --> 0:36:09.080
<v Speaker 1>this shift permanent? I hope it is. I hope it is,

0:36:09.160 --> 0:36:10.960
<v Speaker 1>and I think it will be. I think it has

0:36:11.040 --> 0:36:15.160
<v Speaker 1>to be. Um. Certainly, as we've seen the labor market titan,

0:36:15.680 --> 0:36:18.600
<v Speaker 1>it is incumbent on employers to make sure that we

0:36:18.719 --> 0:36:21.680
<v Speaker 1>are really providing the experiences for the people who work

0:36:21.760 --> 0:36:24.360
<v Speaker 1>for us that want they make them want to stay

0:36:24.440 --> 0:36:27.040
<v Speaker 1>in the workforce. Um, So I think it has to be.

0:36:27.120 --> 0:36:29.280
<v Speaker 1>You know, one of the things that Indra has observed

0:36:29.480 --> 0:36:33.840
<v Speaker 1>in her time having been retired post pandemic is she's

0:36:34.000 --> 0:36:37.799
<v Speaker 1>you know, driving around and seeing at three o'clock all

0:36:37.920 --> 0:36:40.600
<v Speaker 1>these parents meeting their kids off the bus and they're

0:36:40.640 --> 0:36:43.640
<v Speaker 1>just taking ten minutes out of their day working from

0:36:43.719 --> 0:36:46.160
<v Speaker 1>home to go greet their kids as they come home

0:36:46.200 --> 0:36:49.600
<v Speaker 1>from school. And what a special moment that previously no

0:36:49.680 --> 0:36:52.880
<v Speaker 1>one in the professional world really had. It almost wasn't acceptable.

0:36:53.120 --> 0:36:59.239
<v Speaker 1>It wasn't It wasn't acceptable, especially for women, especially for women. Sorry,

0:36:59.280 --> 0:37:01.200
<v Speaker 1>go ahead, Now it's an uraged yeah, and not what

0:37:01.400 --> 0:37:04.439
<v Speaker 1>is encouraged. And now everyone is understanding of what that means,

0:37:04.520 --> 0:37:07.360
<v Speaker 1>what this new hybrid work environment means. Well, this is important.

0:37:07.440 --> 0:37:09.040
<v Speaker 1>Is I think about all of the folks here who

0:37:09.080 --> 0:37:11.320
<v Speaker 1>are thinking about their staffing for the future, right and

0:37:11.400 --> 0:37:13.520
<v Speaker 1>what they need to be thinking about. And I'm assuming

0:37:13.560 --> 0:37:15.200
<v Speaker 1>that this is why they're trying to figure out. Do

0:37:15.360 --> 0:37:17.839
<v Speaker 1>I need to continue to have to offer this flexibility

0:37:17.880 --> 0:37:21.400
<v Speaker 1>going forward to attract that new breed, younger generation of

0:37:21.520 --> 0:37:24.879
<v Speaker 1>finance professionals. Absolutely, yeah, you absolutely have to. In fact,

0:37:25.040 --> 0:37:27.640
<v Speaker 1>I talked about it on the main stage earlier today,

0:37:28.200 --> 0:37:31.000
<v Speaker 1>the idea of what we need to do to keep

0:37:31.239 --> 0:37:33.600
<v Speaker 1>great talent, what we need to do to coach great talent,

0:37:33.680 --> 0:37:36.279
<v Speaker 1>what we need to do attract great talent. And at

0:37:36.360 --> 0:37:38.200
<v Speaker 1>that point, exactly, we're not going to be able to

0:37:38.320 --> 0:37:41.759
<v Speaker 1>attract great talent to our organization or to any work

0:37:41.880 --> 0:37:45.800
<v Speaker 1>team unless we have that flexibility built in. Yeah, I

0:37:45.960 --> 0:37:47.160
<v Speaker 1>was just gonna say, we spent a lot of time

0:37:47.239 --> 0:37:50.240
<v Speaker 1>listening to our employees and really listening to what's important

0:37:50.280 --> 0:37:52.640
<v Speaker 1>to them. And these are the things that really make

0:37:52.719 --> 0:37:54.440
<v Speaker 1>a huge moment. I mean it's ten minutes and it

0:37:54.760 --> 0:37:56.600
<v Speaker 1>really changes the day. You know, they always say about

0:37:56.600 --> 0:37:59.319
<v Speaker 1>a conversations, those moments where you don't constantly think about

0:37:59.360 --> 0:38:01.120
<v Speaker 1>what you're gonna ask next, but just let it breathe

0:38:01.160 --> 0:38:03.480
<v Speaker 1>and listen, and listening is just so powerful. I do

0:38:03.600 --> 0:38:06.879
<v Speaker 1>have to ask you, though, an extreme volatility that we've seen,

0:38:07.000 --> 0:38:09.640
<v Speaker 1>are we being reminded in this environment? I'm here, I'm

0:38:09.640 --> 0:38:13.839
<v Speaker 1>curious what you're hearing from everybody that you know rethinking

0:38:14.000 --> 0:38:16.600
<v Speaker 1>that you know, volatility, A bit of it, a fair

0:38:16.600 --> 0:38:19.680
<v Speaker 1>amount of it is normal, like in our environment. It

0:38:19.800 --> 0:38:22.080
<v Speaker 1>is normal, but not what many of the people in

0:38:22.160 --> 0:38:25.160
<v Speaker 1>our workforce today have ever experienced. All Right, So this

0:38:25.680 --> 0:38:29.080
<v Speaker 1>hasn't been the case for the less tensh years, and

0:38:29.239 --> 0:38:32.600
<v Speaker 1>now we haven't and it's I think really important that

0:38:32.719 --> 0:38:35.319
<v Speaker 1>we have. Again, It's one of the reasons why being

0:38:35.680 --> 0:38:39.040
<v Speaker 1>in the office sometimes you have the opportunity to bring

0:38:39.120 --> 0:38:41.839
<v Speaker 1>young talent and experienced talent together to start of work

0:38:41.920 --> 0:38:45.120
<v Speaker 1>through the challenges of volatility. It's a good reminder. I mean,

0:38:45.160 --> 0:38:46.839
<v Speaker 1>this is the third year in a row where we've

0:38:46.880 --> 0:38:50.840
<v Speaker 1>had really outstanding moments where we've said, Wow, you know this,

0:38:51.120 --> 0:38:54.440
<v Speaker 1>this volatility feels incredible, but then at that point it

0:38:54.520 --> 0:38:57.240
<v Speaker 1>no longer is our Thanks to being why Melon Perishing,

0:38:57.320 --> 0:39:00.880
<v Speaker 1>CEO Jim Crowley and CEO Emily Schloss joining us from

0:39:00.920 --> 0:39:04.759
<v Speaker 1>INSIGHTO coming up. A US apparel maker is ready for

0:39:04.840 --> 0:39:07.959
<v Speaker 1>more inflation, and it knows how to avoid supply chain pain.

0:39:08.600 --> 0:39:11.560
<v Speaker 1>Contour Brands is the company behind Wrangler and Lee Jeans.

0:39:11.680 --> 0:39:15.440
<v Speaker 1>The CEO Scott Baxter, stops by next, This is Bloomberg.

0:39:23.480 --> 0:39:27.480
<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Bloomberg

0:39:27.560 --> 0:39:32.799
<v Speaker 1>Quick takes Tim Stinovy from Bloomberg Radio. As Retailer's Way

0:39:32.880 --> 0:39:36.000
<v Speaker 1>had a deal with soaring prices and inventory uncertainty, one

0:39:36.120 --> 0:39:39.160
<v Speaker 1>US apparel maker looks to have a sound strategy in place.

0:39:39.640 --> 0:39:42.240
<v Speaker 1>I recently sat down with Scott Baxter. He's the president

0:39:42.280 --> 0:39:45.320
<v Speaker 1>and CEO of Contour Brands. They're the owner of Wrangler

0:39:45.400 --> 0:39:48.479
<v Speaker 1>and Lee Jeans. It's the roughly one point billion dollar

0:39:48.560 --> 0:39:50.960
<v Speaker 1>company that back in twenty nineteen was spun off from

0:39:51.120 --> 0:39:54.719
<v Speaker 1>VF Corporation. We touched on supply chain concerns, inflation, the

0:39:54.760 --> 0:39:57.479
<v Speaker 1>possibility of recession, and more. I started though, by getting

0:39:57.600 --> 0:40:00.600
<v Speaker 1>his thoughts on the macro economic environment. You know, it's

0:40:00.600 --> 0:40:02.920
<v Speaker 1>been a big pendulum swing, right, So the pandemic has

0:40:02.960 --> 0:40:05.879
<v Speaker 1>been really interesting. We're seeing the echoes of that. All

0:40:05.920 --> 0:40:08.440
<v Speaker 1>of the pent up demand that we had all came

0:40:08.480 --> 0:40:11.000
<v Speaker 1>at one time. I think the thing that we're trying

0:40:11.040 --> 0:40:13.120
<v Speaker 1>to think about is take a long term view. So

0:40:13.239 --> 0:40:16.120
<v Speaker 1>we're thinking about the stability of the consumer over time

0:40:16.400 --> 0:40:19.080
<v Speaker 1>as they go from you know, a really slow purchasing

0:40:19.160 --> 0:40:21.480
<v Speaker 1>period the beginning of the pandemic, and then that big

0:40:21.640 --> 0:40:24.400
<v Speaker 1>ramp up here this last year, and then all of

0:40:24.520 --> 0:40:26.960
<v Speaker 1>the stuff that's happened to drive up prices, right, So

0:40:27.600 --> 0:40:30.920
<v Speaker 1>all the folks that needed additional trucking, you know, all

0:40:30.960 --> 0:40:34.080
<v Speaker 1>the transitory, all the shipping, the delays that the ports,

0:40:34.200 --> 0:40:36.200
<v Speaker 1>all that kind of happened at one time. So now

0:40:36.560 --> 0:40:38.360
<v Speaker 1>we're thinking that we're going to start moving into what

0:40:38.480 --> 0:40:41.640
<v Speaker 1>we would call traditional buying patterns going forward. How much

0:40:41.680 --> 0:40:43.320
<v Speaker 1>have your prices had to go up as a result

0:40:43.400 --> 0:40:45.320
<v Speaker 1>of all of those things that you just mentioned. So

0:40:45.440 --> 0:40:47.879
<v Speaker 1>we've had to do some select price increases, but we've

0:40:47.920 --> 0:40:50.240
<v Speaker 1>been very strategic about it, you know, keeping the consumer

0:40:50.320 --> 0:40:52.440
<v Speaker 1>in mind and doing everything that we can to run

0:40:52.480 --> 0:40:54.319
<v Speaker 1>a really good business and make sure we keep our

0:40:54.400 --> 0:40:57.440
<v Speaker 1>costs down too. So we've been very conscientious and very

0:40:57.520 --> 0:40:59.560
<v Speaker 1>select and how we've done it. But give me an

0:40:59.600 --> 0:41:01.719
<v Speaker 1>idea of percentagealize how much you have to raise prices

0:41:01.840 --> 0:41:04.920
<v Speaker 1>or margins have been hit. Yeah, we haven't shared that externally,

0:41:05.239 --> 0:41:07.200
<v Speaker 1>you know. So so we just finished our first quarter

0:41:07.280 --> 0:41:09.440
<v Speaker 1>call and so we haven't We didn't talk about that

0:41:09.560 --> 0:41:12.120
<v Speaker 1>on the call. So how should investors think about it?

0:41:12.520 --> 0:41:14.160
<v Speaker 1>I think they should think about the fact that, you know,

0:41:14.280 --> 0:41:16.000
<v Speaker 1>we run a really good business. We have a really

0:41:16.080 --> 0:41:18.920
<v Speaker 1>sophisticated supply chain. One of the most important things that

0:41:19.000 --> 0:41:21.520
<v Speaker 1>Contour brands for us as we own almost of our

0:41:21.520 --> 0:41:24.120
<v Speaker 1>supply chain as an apparel company. We're one of the

0:41:24.239 --> 0:41:26.200
<v Speaker 1>very few, if one of the only, that has a

0:41:26.320 --> 0:41:29.160
<v Speaker 1>significant piece of their supply chain in North America. We

0:41:29.239 --> 0:41:32.640
<v Speaker 1>have plants in Mexico and Hondoras. It allows us to control,

0:41:33.040 --> 0:41:35.279
<v Speaker 1>you know, our supply chain. And if you think about

0:41:35.320 --> 0:41:37.560
<v Speaker 1>that product, that product doesn't have to hit the ocean,

0:41:37.920 --> 0:41:39.440
<v Speaker 1>it doesn't have to go on a freighter. And it

0:41:39.520 --> 0:41:41.320
<v Speaker 1>also doesn't have to go to the ports. It just

0:41:41.440 --> 0:41:44.960
<v Speaker 1>gets made in South South America and ship right across

0:41:44.960 --> 0:41:46.600
<v Speaker 1>the border to US. To what extent has that put

0:41:46.640 --> 0:41:49.400
<v Speaker 1>you at a competitive advantage against competitors who who do

0:41:50.120 --> 0:41:53.319
<v Speaker 1>actually make these this stuff overseas? Yeah, we think significant

0:41:53.600 --> 0:41:55.800
<v Speaker 1>for a couple of reasons, not maybe just what everybody

0:41:55.840 --> 0:41:57.920
<v Speaker 1>else thinks, but we think it's strategic in the fact that,

0:41:58.360 --> 0:42:00.920
<v Speaker 1>you know, as consumer tastes change, we have a much

0:42:00.960 --> 0:42:03.800
<v Speaker 1>shorter lead time, so we can make things much quicker.

0:42:04.080 --> 0:42:06.040
<v Speaker 1>You know, when you go overseas and you source, there's

0:42:06.080 --> 0:42:09.400
<v Speaker 1>a much longer tail. So as taste change, we can

0:42:09.480 --> 0:42:11.840
<v Speaker 1>move quicker, we can get product in quicker, and we

0:42:11.960 --> 0:42:14.920
<v Speaker 1>control our own destiny, so we control and we're the

0:42:15.280 --> 0:42:17.520
<v Speaker 1>only one in our own factories, right, So as you

0:42:17.600 --> 0:42:20.760
<v Speaker 1>go overseas, you know, and you work with different factory partners,

0:42:20.840 --> 0:42:23.680
<v Speaker 1>they might have multiple other vendors in their factories. Well,

0:42:23.840 --> 0:42:26.040
<v Speaker 1>in our factories, as you can imagine, rankleringly are the

0:42:26.080 --> 0:42:28.799
<v Speaker 1>only customers, so they get all of the attention. Okay,

0:42:28.840 --> 0:42:32.640
<v Speaker 1>speaking of consumer tastes, our consumers doing, you know, we

0:42:32.719 --> 0:42:35.040
<v Speaker 1>think the consumer is doing pretty well. You know, Um,

0:42:35.160 --> 0:42:38.000
<v Speaker 1>there's a real shift to casual product as people come

0:42:38.040 --> 0:42:39.480
<v Speaker 1>back to work. You know, we just came back to

0:42:39.520 --> 0:42:42.040
<v Speaker 1>work about a month ago at our company, and people

0:42:42.160 --> 0:42:44.440
<v Speaker 1>have either had to buy new clothes because they don't

0:42:44.480 --> 0:42:46.600
<v Speaker 1>think their current clothes are fashionable enough, out of date.

0:42:46.640 --> 0:42:49.160
<v Speaker 1>The last couple of years, they've exercised a ton and

0:42:49.239 --> 0:42:51.400
<v Speaker 1>lost some weight, maybe they've actually gotten a little bit bigger.

0:42:51.600 --> 0:42:53.799
<v Speaker 1>So there's multiple reasons that people have had to buy.

0:42:54.200 --> 0:42:56.920
<v Speaker 1>But also it's become a casual trend. Right people are

0:42:56.960 --> 0:42:58.839
<v Speaker 1>now coming back to the office and there were in denim,

0:42:58.880 --> 0:43:01.680
<v Speaker 1>there were in casual pants. Uh, just a much different

0:43:01.760 --> 0:43:04.439
<v Speaker 1>dress code and that plays well for us. What about

0:43:04.480 --> 0:43:06.960
<v Speaker 1>the health of the consumer? You know, we think from

0:43:07.000 --> 0:43:09.839
<v Speaker 1>the categories that we play, and so remember we're at

0:43:09.880 --> 0:43:12.080
<v Speaker 1>a very nice price point, so you can buy a

0:43:12.120 --> 0:43:14.640
<v Speaker 1>pair of our genes for and you can buy a

0:43:14.680 --> 0:43:17.680
<v Speaker 1>pair of our genes for a We run up and

0:43:17.800 --> 0:43:20.160
<v Speaker 1>down the value chain, so we think that you know,

0:43:20.239 --> 0:43:22.200
<v Speaker 1>the higher end consumer is doing really well and we

0:43:22.360 --> 0:43:26.160
<v Speaker 1>offer a really compelling value at that mid tier mass channel.

0:43:26.600 --> 0:43:30.279
<v Speaker 1>Are you seeing any changes or any softness as you

0:43:30.440 --> 0:43:36.440
<v Speaker 1>look at that spectrum from you, Yeah, we haven't. We

0:43:36.520 --> 0:43:39.160
<v Speaker 1>haven't commented on that, you know here recently since the

0:43:39.280 --> 0:43:40.840
<v Speaker 1>end of our call, but you know, right now, we

0:43:40.920 --> 0:43:43.239
<v Speaker 1>think the consumer is still in pretty good shape. And

0:43:43.360 --> 0:43:45.240
<v Speaker 1>do you expect the consumer to remain in good shape?

0:43:45.719 --> 0:43:47.680
<v Speaker 1>We think as we come through this, we think the

0:43:47.719 --> 0:43:49.360
<v Speaker 1>consumer is going to be in really good shape. We

0:43:49.360 --> 0:43:51.640
<v Speaker 1>think there's an opportunity for people to go back to work.

0:43:51.880 --> 0:43:54.040
<v Speaker 1>We think that there's plenty of opportunity for people to

0:43:54.080 --> 0:43:56.040
<v Speaker 1>get back out there as stimulus ends. There's been a

0:43:56.080 --> 0:43:58.480
<v Speaker 1>lot of talk about stimulus, right We think there's plenty

0:43:58.480 --> 0:44:01.280
<v Speaker 1>of opportunity for employment as people come back off stimless

0:44:01.560 --> 0:44:03.560
<v Speaker 1>and when they do, they'll be working. They're gonna need

0:44:03.640 --> 0:44:05.960
<v Speaker 1>a peril, They're gonna need work clothes for that when

0:44:06.000 --> 0:44:07.800
<v Speaker 1>they come out, So we think that could be a

0:44:07.840 --> 0:44:10.880
<v Speaker 1>positive impact. We've heard a lot of executives and a

0:44:10.920 --> 0:44:14.560
<v Speaker 1>lot of analysts to being concerned about a recession in

0:44:15.080 --> 0:44:17.279
<v Speaker 1>this year. Some analysts are even saying we're in one

0:44:17.440 --> 0:44:21.520
<v Speaker 1>right now, but some predicting we'll see where do you

0:44:21.600 --> 0:44:24.200
<v Speaker 1>fall on this. I actually have probably a little bit

0:44:24.239 --> 0:44:27.480
<v Speaker 1>more optimistic of a view. I think that if we do,

0:44:27.680 --> 0:44:29.399
<v Speaker 1>I think it's going to be short lived. I think

0:44:29.440 --> 0:44:32.680
<v Speaker 1>there's real strengthen the consumer. I think there's um a

0:44:32.760 --> 0:44:36.000
<v Speaker 1>resiliency about the American consumer and about the American spirit

0:44:36.040 --> 0:44:37.719
<v Speaker 1>that we're going to see. I think we're going to

0:44:37.800 --> 0:44:39.920
<v Speaker 1>come through this. I think it's a difficult time right now,

0:44:40.360 --> 0:44:43.480
<v Speaker 1>but I can feel something happening, you know, with the

0:44:43.560 --> 0:44:46.080
<v Speaker 1>American consumer and with America that we're going to get

0:44:46.120 --> 0:44:48.440
<v Speaker 1>this back on track in a pretty positive way. Scott,

0:44:48.480 --> 0:44:51.239
<v Speaker 1>I'm really interested in the conversations that you're having with

0:44:51.760 --> 0:44:54.680
<v Speaker 1>your big customers. What are these large retailers saying to

0:44:54.719 --> 0:44:56.960
<v Speaker 1>you right now? You know, we're a real big staple

0:44:57.000 --> 0:44:59.400
<v Speaker 1>part of their business, so as you can imagine, apparel

0:44:59.560 --> 0:45:03.000
<v Speaker 1>is extremely important to those folks. We've been partners with

0:45:03.120 --> 0:45:05.040
<v Speaker 1>some of the names that you've mentioned for thirty to

0:45:05.200 --> 0:45:08.600
<v Speaker 1>forty years, so we're an integral part of their apparel pad.

0:45:09.040 --> 0:45:12.120
<v Speaker 1>So right now we're a really well thought of supplier.

0:45:12.480 --> 0:45:15.040
<v Speaker 1>We have production for some of those folks in North America,

0:45:15.120 --> 0:45:18.080
<v Speaker 1>which is really great from a just in time standpoint,

0:45:18.360 --> 0:45:20.560
<v Speaker 1>so we can be very turn key for them. We're

0:45:20.600 --> 0:45:23.680
<v Speaker 1>bringing new innovations to the product. We've introduced lead to

0:45:23.760 --> 0:45:26.000
<v Speaker 1>the mass channel in a pretty significant way, which has

0:45:26.040 --> 0:45:28.360
<v Speaker 1>been a really big win for all of us. So

0:45:28.800 --> 0:45:30.839
<v Speaker 1>we think our relationships are in a really good place

0:45:30.840 --> 0:45:33.839
<v Speaker 1>as we continue to innovate and introduce new categories. We've

0:45:33.880 --> 0:45:37.040
<v Speaker 1>heard about a rising inventory, specifically from Target, and I'm

0:45:37.040 --> 0:45:40.200
<v Speaker 1>wondering if you're starting to see that at your partners. Yeah, so, um,

0:45:40.320 --> 0:45:42.520
<v Speaker 1>they didn't talk about apparel, you know, in the in

0:45:42.560 --> 0:45:45.080
<v Speaker 1>the rising inventory, and and you know we we haven't

0:45:45.120 --> 0:45:48.040
<v Speaker 1>spoken about that either. But as we mentioned on our

0:45:48.080 --> 0:45:50.360
<v Speaker 1>first quarter call, our inventories that we talked about in

0:45:50.400 --> 0:45:52.919
<v Speaker 1>our first quarter call, we're in good shape and looking

0:45:52.960 --> 0:45:54.719
<v Speaker 1>like they're going to continue beat to be in good shape. Well,

0:45:54.760 --> 0:45:56.480
<v Speaker 1>we haven't commented on that, but we will here in

0:45:56.520 --> 0:45:59.520
<v Speaker 1>a couple of weeks. Okay, I gotta try. Yeah, no problem,

0:45:59.600 --> 0:46:02.400
<v Speaker 1>I want to. And by just thinking about where you

0:46:02.480 --> 0:46:05.320
<v Speaker 1>see the company going in terms of innovation in the

0:46:05.400 --> 0:46:07.600
<v Speaker 1>next couple of years, what are you thinking about in

0:46:07.719 --> 0:46:10.040
<v Speaker 1>terms of innovation when it comes not just to style,

0:46:10.440 --> 0:46:13.759
<v Speaker 1>to brand, to marketing, but also to supply chain and

0:46:14.000 --> 0:46:16.319
<v Speaker 1>figuring out a way to make sure that you are

0:46:16.400 --> 0:46:19.560
<v Speaker 1>immune to future challenges here. Well, I think that UM

0:46:20.000 --> 0:46:21.840
<v Speaker 1>product is always going to be the thing that you

0:46:21.920 --> 0:46:23.880
<v Speaker 1>have to drive everything with when I've seen companies go

0:46:24.000 --> 0:46:26.600
<v Speaker 1>off track. It's because they've gotten interested in a big

0:46:26.680 --> 0:46:30.000
<v Speaker 1>acquisition that's not core, or they've done something where they've

0:46:30.040 --> 0:46:32.560
<v Speaker 1>just kind of moved away from their product. If we

0:46:32.680 --> 0:46:35.520
<v Speaker 1>stay focused on our products, stay focused on innovating, stay

0:46:35.600 --> 0:46:37.720
<v Speaker 1>focused on our core, we have a big core business.

0:46:38.040 --> 0:46:40.400
<v Speaker 1>We're going to be just fine. And that's where we

0:46:40.520 --> 0:46:45.160
<v Speaker 1>spend an incredible amount of our time. Product storytelling channel,

0:46:45.200 --> 0:46:48.919
<v Speaker 1>in geography extensions, we introduced an outdoor line called Altering Gear,

0:46:49.280 --> 0:46:51.600
<v Speaker 1>our work line. We just introduced a big T shirt

0:46:51.640 --> 0:46:54.080
<v Speaker 1>program for both of our brands, and we just brought

0:46:54.160 --> 0:46:56.719
<v Speaker 1>Wrangler to China. So as you think about those things

0:46:56.800 --> 0:46:59.239
<v Speaker 1>that are core to our strategy, if we continue to

0:46:59.320 --> 0:47:01.040
<v Speaker 1>do those things, we're going to be in a really

0:47:01.360 --> 0:47:04.480
<v Speaker 1>enviable place going forward. That was Scott Baxter, the president

0:47:04.520 --> 0:47:08.360
<v Speaker 1>and CEO of Contour Brands, which owns Wrangler and Lee Jeans.

0:47:09.040 --> 0:47:11.520
<v Speaker 1>Still to come on Bloomberg Business Week. The NBA has

0:47:11.560 --> 0:47:14.440
<v Speaker 1>a plan for expanding its fan base and finding its

0:47:14.560 --> 0:47:17.680
<v Speaker 1>next generation of star players in a fast growing overseas market.

0:47:18.040 --> 0:47:27.600
<v Speaker 1>The details straight ahead. This is Bloomberg Broadcasting from the

0:47:27.719 --> 0:47:31.560
<v Speaker 1>financial capital of the world. Bloomberg eleven Trio in New

0:47:31.640 --> 0:47:36.080
<v Speaker 1>York to Washington, d C. Bloomberg to Boston, Bloomberg one

0:47:36.160 --> 0:47:39.400
<v Speaker 1>oh six one to San Francisco, Bloomberg nine to the

0:47:39.480 --> 0:47:43.680
<v Speaker 1>Country Sirius XM Chamber, and around the globe the Bloomberg

0:47:43.760 --> 0:47:48.280
<v Speaker 1>Business and Bloomberg Radio dot Com. This is Bloomberg Business

0:47:48.400 --> 0:47:52.160
<v Speaker 1>Week with Carol Messer and Bloomberg Quick Takes Tim Stenovan

0:47:52.520 --> 0:47:57.120
<v Speaker 1>on Bloomberg Radio. The NBA is spending big bucks to

0:47:57.200 --> 0:47:59.600
<v Speaker 1>expand its reach overseas, and the league is now turning

0:47:59.600 --> 0:48:02.759
<v Speaker 1>to a as its next major market, one that will

0:48:02.800 --> 0:48:05.080
<v Speaker 1>both watch the sport and provide a pipeline of future

0:48:05.120 --> 0:48:08.560
<v Speaker 1>star players into the US. Bloomberg News reporter Kim Bassen

0:48:08.719 --> 0:48:12.280
<v Speaker 1>writes about the new Basketball Africa League in this week's issue.

0:48:12.600 --> 0:48:15.600
<v Speaker 1>Bloomberg News West Coast correspondent Ed Ludlow and I spoke

0:48:15.680 --> 0:48:19.000
<v Speaker 1>with Kim and Business Week editor Joel Webber about the initiative.

0:48:19.480 --> 0:48:23.399
<v Speaker 1>A while ago, the NBA put a huge, uh sort

0:48:23.440 --> 0:48:26.520
<v Speaker 1>of priority on China and developing cultivating talent there. That

0:48:26.960 --> 0:48:31.399
<v Speaker 1>culminated with with Yao and sort of created this moment

0:48:31.440 --> 0:48:34.479
<v Speaker 1>where basketball got big there. But that's gotten a little rocky,

0:48:34.600 --> 0:48:37.000
<v Speaker 1>which we can talk about but right now, the NBA

0:48:37.120 --> 0:48:40.480
<v Speaker 1>sees Africa as its future. There's a new league that

0:48:40.600 --> 0:48:43.120
<v Speaker 1>the NBA has helped set up there. This is a

0:48:43.280 --> 0:48:47.040
<v Speaker 1>talent pipeline that we're going to see. There's already kind

0:48:47.080 --> 0:48:49.239
<v Speaker 1>of the storied history there, but the relationship in the

0:48:49.440 --> 0:48:52.680
<v Speaker 1>sort of the pipeline wasn't quite as developed as I

0:48:52.719 --> 0:48:55.640
<v Speaker 1>think it's about to become. And what Kim found here

0:48:55.719 --> 0:48:57.759
<v Speaker 1>was that the NBA is all in on this. They

0:48:57.880 --> 0:49:00.759
<v Speaker 1>like what it looks like. It's already has a version

0:49:00.800 --> 0:49:03.839
<v Speaker 1>of success and it's only gonna get so Kim um

0:49:03.920 --> 0:49:06.520
<v Speaker 1>walk us through this because there's some noteworthy investors that

0:49:06.560 --> 0:49:08.840
<v Speaker 1>are also involved. This isn't just the NBA doing this

0:49:08.960 --> 0:49:12.319
<v Speaker 1>on its own. Yeah, it's called the Basketball Africa Leagues.

0:49:12.400 --> 0:49:14.839
<v Speaker 1>It's twelve teams from twelve countries. This year they played

0:49:14.880 --> 0:49:18.560
<v Speaker 1>games in three different places, one in Dakar, Senegal, one

0:49:18.600 --> 0:49:22.920
<v Speaker 1>set in Cairo, Egypt, and another in Kegali, Rwanda. Uh.

0:49:23.000 --> 0:49:25.040
<v Speaker 1>Now there's a there's a bunch of backing here. We

0:49:25.120 --> 0:49:28.160
<v Speaker 1>have the Kembe Matombo, all these former players, Lull Deng,

0:49:28.719 --> 0:49:33.440
<v Speaker 1>Grant Hill, Junior Bridgeman, Jokim Noah and the biggest one

0:49:33.719 --> 0:49:37.480
<v Speaker 1>is former United States President Barack Obama there it is.

0:49:38.320 --> 0:49:40.480
<v Speaker 1>I had no idea that he was an investor. Yeah,

0:49:40.600 --> 0:49:43.480
<v Speaker 1>he's a minority owner in the NBA Africa, which is

0:49:43.760 --> 0:49:47.120
<v Speaker 1>the NBA's overall operations on the continent. Can let me

0:49:47.280 --> 0:49:49.960
<v Speaker 1>jump in here and say this is surprising, Like I

0:49:50.080 --> 0:49:53.040
<v Speaker 1>read your story and I thought, wow, this is a

0:49:53.160 --> 0:49:56.320
<v Speaker 1>recent initiative. Why is this not happened in the past.

0:49:56.400 --> 0:50:01.359
<v Speaker 1>There have been African idols in the game, right, think

0:50:01.360 --> 0:50:04.120
<v Speaker 1>about Hakim or the Juee in the eighties. Why is

0:50:04.200 --> 0:50:07.600
<v Speaker 1>this just now gaining momentum, this initiative. Yeah, the NBA

0:50:07.719 --> 0:50:11.600
<v Speaker 1>opened its first office in Africa in Johannesburg back in

0:50:12.239 --> 0:50:15.640
<v Speaker 1>twenty ten, and that was that was a long time coming.

0:50:15.640 --> 0:50:19.040
<v Speaker 1>When you go back historically, this really started. It had

0:50:19.080 --> 0:50:21.520
<v Speaker 1>its roots in the in the seventies when the U.

0:50:21.680 --> 0:50:25.640
<v Speaker 1>S Department of States sent over a couple of Bucks players,

0:50:25.880 --> 0:50:29.440
<v Speaker 1>Koreem Abdul Jabbar and Oscar Robertson to be like American

0:50:30.200 --> 0:50:33.520
<v Speaker 1>cultural diplomats in Africa. And then in the eighties, two

0:50:33.719 --> 0:50:35.960
<v Speaker 1>huge stars came out of Africa. It was Hakim La

0:50:36.080 --> 0:50:39.880
<v Speaker 1>Juan and the Kemba Matumbo, And it was fascinating to me,

0:50:40.000 --> 0:50:45.920
<v Speaker 1>how not seriously, these these people were taken. Like when

0:50:46.000 --> 0:50:49.800
<v Speaker 1>Hakim came over on an invite from the University of Houston,

0:50:50.239 --> 0:50:52.719
<v Speaker 1>they didn't send a car to pick him up at

0:50:52.800 --> 0:50:54.719
<v Speaker 1>the airport. They were just like, yeah, just get just

0:50:54.760 --> 0:50:57.279
<v Speaker 1>get over here, we'll see like someone recommended you. Like

0:50:57.480 --> 0:50:59.000
<v Speaker 1>and then he got out of the car. He's seven

0:50:59.040 --> 0:51:02.120
<v Speaker 1>ft one and they said, oh man, uh yeah, please

0:51:02.160 --> 0:51:04.960
<v Speaker 1>please come in here and shoot around with us and

0:51:05.080 --> 0:51:08.120
<v Speaker 1>see how you do. Uh. So who are the sort

0:51:08.160 --> 0:51:09.879
<v Speaker 1>of the architects of this We talked about the money,

0:51:09.960 --> 0:51:12.719
<v Speaker 1>but but who are the big proponents of how the

0:51:12.840 --> 0:51:16.480
<v Speaker 1>b AL is shaping them? Uh? This guy named Amado

0:51:16.600 --> 0:51:18.880
<v Speaker 1>Gallo Fall is the president of the b a L.

0:51:19.000 --> 0:51:22.920
<v Speaker 1>He was born in Senegal and then when he was

0:51:22.920 --> 0:51:25.040
<v Speaker 1>a kid, he was recommended by someone while playing in

0:51:25.160 --> 0:51:28.759
<v Speaker 1>Tunisia and ended up playing Division two basketball in in

0:51:28.920 --> 0:51:31.440
<v Speaker 1>d C. So he was never a pro prospect, but

0:51:31.520 --> 0:51:33.480
<v Speaker 1>he stayed in the sport. He became a scout for

0:51:33.520 --> 0:51:36.440
<v Speaker 1>the Mavericks and eventually ended up working for the NBA

0:51:36.520 --> 0:51:39.640
<v Speaker 1>when they opened in Africa in Johannesburg. And since then

0:51:39.640 --> 0:51:41.880
<v Speaker 1>he's been doing all kinds of deal making with all

0:51:41.880 --> 0:51:45.160
<v Speaker 1>these African governments to build courts and start schools and

0:51:45.200 --> 0:51:47.600
<v Speaker 1>training programs. Hey Kim, what's at stake here for the NBA.

0:51:47.680 --> 0:51:49.600
<v Speaker 1>If we think about the recent history of the NBA

0:51:49.640 --> 0:51:51.360
<v Speaker 1>and its efforts in China, they were looked at is

0:51:51.680 --> 0:51:53.839
<v Speaker 1>really huge until just a couple of years ago when

0:51:53.920 --> 0:51:57.560
<v Speaker 1>we saw that Darryl morey Uh from the Houston Rockets

0:51:57.880 --> 0:52:01.200
<v Speaker 1>he voiced support for those pro Democrats protesters in Hong Kong,

0:52:01.280 --> 0:52:03.560
<v Speaker 1>and that really set the league back there. Yeah, it's

0:52:03.560 --> 0:52:05.759
<v Speaker 1>set them back at least three years. Right, So that

0:52:05.840 --> 0:52:08.160
<v Speaker 1>happened three years ago and things that are just coming

0:52:08.200 --> 0:52:11.000
<v Speaker 1>back around. They didn't air the finals in in on

0:52:11.160 --> 0:52:13.799
<v Speaker 1>Chinese state TV last year, but it looks like we're

0:52:13.840 --> 0:52:16.239
<v Speaker 1>we're starting to settle back into it in China. What's

0:52:16.239 --> 0:52:19.040
<v Speaker 1>at stake in Africa is a billion viewers. There's a

0:52:19.080 --> 0:52:22.759
<v Speaker 1>billion potential viewers in Africa for the NBA. They want

0:52:22.800 --> 0:52:25.760
<v Speaker 1>to open stores there, They're going to start in South Africa.

0:52:25.840 --> 0:52:28.160
<v Speaker 1>But you can't get people to buy stuff unless they

0:52:28.280 --> 0:52:32.479
<v Speaker 1>care about basketball, and that's where that's where this league

0:52:32.480 --> 0:52:34.880
<v Speaker 1>comes in. It needs to be both of something that

0:52:34.960 --> 0:52:39.640
<v Speaker 1>people want to watch on television, but also a place

0:52:39.719 --> 0:52:42.520
<v Speaker 1>to develop new talent that can then be ushered into

0:52:42.640 --> 0:52:45.160
<v Speaker 1>other leagues like the NBA. You watched a lot of

0:52:45.200 --> 0:52:47.640
<v Speaker 1>B A L basketball for this story. How how good?

0:52:47.680 --> 0:52:50.040
<v Speaker 1>How good? Is it? Is it? Or? Is it? G League?

0:52:50.200 --> 0:52:53.560
<v Speaker 1>Is it NT? Double A Finals? Is it NBA? What? What?

0:52:53.880 --> 0:52:56.320
<v Speaker 1>How good? It's it's not it's not the NBA, but

0:52:56.440 --> 0:52:58.840
<v Speaker 1>but it's it's it's quite good. It's it's it's G

0:52:59.040 --> 0:53:02.840
<v Speaker 1>League or better. That was Bloomberg News reporter Kimbassin and

0:53:02.960 --> 0:53:06.200
<v Speaker 1>a Business Week editor Joel Weber Ed Ludlow joining us

0:53:06.280 --> 0:53:09.759
<v Speaker 1>as well. You're listening to Bloomberg business Week coming up.

0:53:09.960 --> 0:53:11.960
<v Speaker 1>If you're looking to start a business, you'll want to

0:53:11.960 --> 0:53:15.560
<v Speaker 1>stick around. Genius Guild founder and CEO Katherine Finney has

0:53:15.640 --> 0:53:18.720
<v Speaker 1>got some tips, particularly for women and people of color.

0:53:19.160 --> 0:53:31.840
<v Speaker 1>This is Bloomberg. You're listening to Bloomberg Business Week with

0:53:32.000 --> 0:53:36.600
<v Speaker 1>Carol Messer and Bloomberg Quick Takes Tim Stinovich from Bloomberg Radio.

0:53:38.040 --> 0:53:41.680
<v Speaker 1>Starting a company is tough. Luckily, Katherine Finney, the founder

0:53:41.719 --> 0:53:45.600
<v Speaker 1>and CEO of Genius Gill, has some tips for aspiring entrepreneurs.

0:53:46.239 --> 0:53:48.360
<v Speaker 1>You can find those in her new book. It's just

0:53:48.480 --> 0:53:50.839
<v Speaker 1>out this month. It's called Build the Damn Thing. How

0:53:50.880 --> 0:53:53.200
<v Speaker 1>to start a successful business if you're not a rich

0:53:53.360 --> 0:53:56.200
<v Speaker 1>white guy. Carol and I asked Katherine for some of

0:53:56.239 --> 0:53:58.759
<v Speaker 1>the key highlights this weekend how she came up with

0:53:58.840 --> 0:54:01.480
<v Speaker 1>the title of that book being out in you know,

0:54:01.640 --> 0:54:05.160
<v Speaker 1>the talking conference circuit. I would often get entrepreneurs coming

0:54:05.200 --> 0:54:08.000
<v Speaker 1>to me pitching, and they would give these really well

0:54:08.080 --> 0:54:10.279
<v Speaker 1>thought out ideas and I would ask, okay, well let

0:54:10.360 --> 0:54:12.080
<v Speaker 1>me see a demo. Do you have something on your

0:54:12.120 --> 0:54:13.680
<v Speaker 1>phone I could see and they would say, oh, well,

0:54:13.920 --> 0:54:16.400
<v Speaker 1>I haven't quite built it yet, and they would go

0:54:16.480 --> 0:54:18.799
<v Speaker 1>into all these reasons why they did, and I would say, well,

0:54:19.040 --> 0:54:21.480
<v Speaker 1>just build a damn thing, Like what are you waiting for?

0:54:22.040 --> 0:54:24.719
<v Speaker 1>But that's that's like what venture capitalists or that's what

0:54:24.760 --> 0:54:27.319
<v Speaker 1>I should say founders always say needs to happen, Right,

0:54:27.560 --> 0:54:30.960
<v Speaker 1>You need to have this minimal viable product in order

0:54:31.080 --> 0:54:34.880
<v Speaker 1>to build on it and iterate right, yes, you have

0:54:35.080 --> 0:54:38.000
<v Speaker 1>to start off with something in order to get feedback.

0:54:38.120 --> 0:54:40.640
<v Speaker 1>And actually in building your minimal viable product, which is

0:54:40.960 --> 0:54:44.200
<v Speaker 1>really the simplest version of your product that you can

0:54:44.280 --> 0:54:46.719
<v Speaker 1>build to be able to put out into market or

0:54:46.800 --> 0:54:49.480
<v Speaker 1>to show the people to get feedback, it allows you

0:54:49.719 --> 0:54:55.000
<v Speaker 1>to get information, get thoughts, get feedback before spending too

0:54:55.080 --> 0:54:57.759
<v Speaker 1>much money in building your product, and that's very very important.

0:54:58.160 --> 0:55:01.480
<v Speaker 1>Oftentimes founders, particularly about news you come from communities that

0:55:01.520 --> 0:55:04.880
<v Speaker 1>are outside of you know, traditional communities in the startups

0:55:04.960 --> 0:55:07.960
<v Speaker 1>will spend tons and tons of money tap into their

0:55:08.000 --> 0:55:12.000
<v Speaker 1>four one K to build these world bust prototypes without

0:55:12.080 --> 0:55:14.759
<v Speaker 1>knowing whether or not there's a market for it. And

0:55:14.880 --> 0:55:17.600
<v Speaker 1>it really goes back to this concept of product market fit.

0:55:18.239 --> 0:55:21.759
<v Speaker 1>Does your product have a market? Does your product have

0:55:21.880 --> 0:55:24.920
<v Speaker 1>people who want to pay for it? And so your

0:55:24.960 --> 0:55:28.040
<v Speaker 1>goal with your minimal viable products is to find out

0:55:28.280 --> 0:55:31.200
<v Speaker 1>this product market fit without spending a ton of money.

0:55:31.960 --> 0:55:33.719
<v Speaker 1>You know, It's interesting what I love also about this

0:55:33.800 --> 0:55:35.960
<v Speaker 1>book and I feel like this mirror some of the conversations.

0:55:36.000 --> 0:55:39.160
<v Speaker 1>Tim and I were just back from Dallas, Texas at

0:55:39.200 --> 0:55:42.719
<v Speaker 1>the Inside conference talking with financial professionals, but diversity and

0:55:42.719 --> 0:55:44.959
<v Speaker 1>inclusion came up big time, and one of our chats

0:55:45.000 --> 0:55:48.280
<v Speaker 1>specifically was about how you have to have diverse investment

0:55:48.320 --> 0:55:51.960
<v Speaker 1>advisors to reach out to the diverse investment public that

0:55:52.080 --> 0:55:55.560
<v Speaker 1>is out there who are increasingly being left behind. Talk

0:55:55.600 --> 0:55:57.160
<v Speaker 1>to us about that when you know in terms of

0:55:57.200 --> 0:56:00.200
<v Speaker 1>businesses that are being left behind, and Mark gets that

0:56:00.239 --> 0:56:02.440
<v Speaker 1>are being left behind because we're not tapping into a

0:56:02.520 --> 0:56:07.120
<v Speaker 1>more diverse consumer marketplace and not supporting diverse entrepreneurs who

0:56:07.200 --> 0:56:09.960
<v Speaker 1>see the need for that. Yeah, I mean you're leaving

0:56:10.000 --> 0:56:12.680
<v Speaker 1>money on the table, right um one, and for new

0:56:12.880 --> 0:56:15.759
<v Speaker 1>entrepreneurs or Latino UM. Black women are one of the

0:56:15.880 --> 0:56:20.239
<v Speaker 1>fastest growing groups of entrepreneurs. You are leaving money on

0:56:20.320 --> 0:56:22.320
<v Speaker 1>the table when you're not reaching out to these markets.

0:56:22.440 --> 0:56:26.719
<v Speaker 1>This is the new future, and so it's really important

0:56:26.719 --> 0:56:28.760
<v Speaker 1>to be able to understand how to reach these markets

0:56:29.160 --> 0:56:32.319
<v Speaker 1>in the world of startups, how to work with these

0:56:32.360 --> 0:56:35.480
<v Speaker 1>startups coming from these markets, mostly because these start ups

0:56:35.520 --> 0:56:38.560
<v Speaker 1>are tapping into new areas and new opportunities for growth

0:56:38.920 --> 0:56:41.399
<v Speaker 1>that you may not be able to access or even

0:56:41.520 --> 0:56:44.480
<v Speaker 1>understand if you're not part of those communities. So by

0:56:44.600 --> 0:56:47.840
<v Speaker 1>investing in them and by getting to know these amazing founders,

0:56:48.239 --> 0:56:52.840
<v Speaker 1>you're actually giving yourself more diversification within your own portfolio.

0:56:52.960 --> 0:56:54.560
<v Speaker 1>All Right. I want to be provocative because I love

0:56:54.600 --> 0:56:56.520
<v Speaker 1>that you lay it out there and thanks to kind

0:56:56.560 --> 0:56:59.680
<v Speaker 1>of sharing some materials with us. You talk about army

0:57:00.040 --> 0:57:02.800
<v Speaker 1>leaders with responses to investors who have told her, quote,

0:57:02.840 --> 0:57:05.680
<v Speaker 1>great pitch, but I just don't do black women. I

0:57:05.719 --> 0:57:08.600
<v Speaker 1>mean that happens. That's a reality, right, it happened to me.

0:57:09.280 --> 0:57:13.640
<v Speaker 1>We'll tell us, all right, so tell us about that. Well,

0:57:13.760 --> 0:57:18.120
<v Speaker 1>I think you know, and it's been well documented Inventor

0:57:18.240 --> 0:57:21.600
<v Speaker 1>Capital about the pattern matching right of this idea of

0:57:22.280 --> 0:57:25.280
<v Speaker 1>because every successful founder I've invested in was, you know,

0:57:25.440 --> 0:57:27.880
<v Speaker 1>a twenty five year old white guy from Stanford. That

0:57:28.040 --> 0:57:30.720
<v Speaker 1>means that every successful founder is going to be a

0:57:30.760 --> 0:57:33.600
<v Speaker 1>twenty five year o white guy from Stanford. Um, what

0:57:34.280 --> 0:57:37.320
<v Speaker 1>is interesting about that is the inherent fallacy, which is

0:57:37.560 --> 0:57:41.480
<v Speaker 1>it also means that all you're failed investments also came

0:57:41.560 --> 0:57:44.440
<v Speaker 1>from twenty five year o white guys from Stanford. And

0:57:44.560 --> 0:57:47.400
<v Speaker 1>so what happens is when someone like myself for woman,

0:57:47.680 --> 0:57:50.520
<v Speaker 1>or a diverse entrepreneurs shows up, it's kind of like,

0:57:50.680 --> 0:57:53.200
<v Speaker 1>you know, this anomaly, like, oh my gosh, you're here.

0:57:53.800 --> 0:57:56.760
<v Speaker 1>And so we often find, you know, in the our meeting,

0:57:56.800 --> 0:58:00.440
<v Speaker 1>we get with a potential investor that minutes of that

0:58:00.520 --> 0:58:02.680
<v Speaker 1>it's just explaining how we got into the door. They're

0:58:02.720 --> 0:58:05.920
<v Speaker 1>so fascinated by us in our history that we only

0:58:06.000 --> 0:58:08.320
<v Speaker 1>get about fifteen minutes to actually talk about our business,

0:58:08.360 --> 0:58:10.840
<v Speaker 1>which is what we're there to talk about. And so

0:58:11.080 --> 0:58:13.720
<v Speaker 1>it becomes really hard to be able to pitch when

0:58:13.760 --> 0:58:17.160
<v Speaker 1>people don't see you as a business or they completely

0:58:17.240 --> 0:58:21.200
<v Speaker 1>don't understand the business opportunity. And no matter what you say,

0:58:21.640 --> 0:58:24.120
<v Speaker 1>no matter what type of data you have, your metrics,

0:58:24.200 --> 0:58:27.000
<v Speaker 1>the total addressable market, you know, all those great things

0:58:27.080 --> 0:58:30.400
<v Speaker 1>that you know investors say they love to hear, they

0:58:30.440 --> 0:58:33.880
<v Speaker 1>don't hear it because they're so sort of distracted by

0:58:34.080 --> 0:58:37.320
<v Speaker 1>you and your presence and so, and that definitely happens.

0:58:37.360 --> 0:58:40.720
<v Speaker 1>I think as a diverse entrepreneur, though, the goal is

0:58:40.800 --> 0:58:44.600
<v Speaker 1>always to redirect right, Right, Catherine, I want to get

0:58:44.680 --> 0:58:47.280
<v Speaker 1>to Chicago here and talk a little bit about venture

0:58:47.320 --> 0:58:50.439
<v Speaker 1>capital in Chicago, because when we think about VC, it's

0:58:50.520 --> 0:58:53.040
<v Speaker 1>so often in the context of California, and you mentioned that,

0:58:53.160 --> 0:58:55.840
<v Speaker 1>you know, twenty five year old white guy Stanford grad

0:58:56.240 --> 0:58:58.800
<v Speaker 1>as being sort of the archetypal tech founder, or we

0:58:58.880 --> 0:59:00.920
<v Speaker 1>talked about in the context of New York. What are

0:59:01.040 --> 0:59:04.520
<v Speaker 1>would you say that venture capitalists who are isolated to

0:59:04.640 --> 0:59:06.600
<v Speaker 1>those areas of the country miss out by not being

0:59:06.640 --> 0:59:10.280
<v Speaker 1>in Chicago. You miss out a new opportunities in new markets, right,

0:59:10.720 --> 0:59:12.800
<v Speaker 1>And there's a lot of VC firms now they're starting

0:59:12.840 --> 0:59:15.280
<v Speaker 1>to pay attention not just genius gild and what we're

0:59:15.320 --> 0:59:18.600
<v Speaker 1>doing here, but also you know, Steve Case and Revolution

0:59:18.680 --> 0:59:20.880
<v Speaker 1>and Rise of the Rest has been for several years

0:59:21.520 --> 0:59:24.400
<v Speaker 1>going around sort of middle America outside of the coast

0:59:24.960 --> 0:59:28.920
<v Speaker 1>and investing heavily in amazing startups in these sort of places,

0:59:29.040 --> 0:59:32.080
<v Speaker 1>and so there's a lot of opportunities. A lot of

0:59:32.160 --> 0:59:34.880
<v Speaker 1>great companies are coming out. There's a lot of cybertech

0:59:34.960 --> 0:59:38.960
<v Speaker 1>companies here who are particularly in Chicago, who are salving CyberSolutions.

0:59:39.760 --> 0:59:42.240
<v Speaker 1>There's a number of companies around food in the future

0:59:42.280 --> 0:59:45.320
<v Speaker 1>of food that are also in sort of the Midwest region,

0:59:45.400 --> 0:59:48.360
<v Speaker 1>which is also very interesting, and it kind of makes

0:59:48.400 --> 0:59:51.880
<v Speaker 1>sense because we're the bread basket of America. But there's

0:59:51.880 --> 0:59:54.360
<v Speaker 1>a lot of emerging opportunities here that I think people

0:59:54.440 --> 0:59:56.680
<v Speaker 1>tend to overlook because again we're in the middle of

0:59:56.720 --> 0:59:59.600
<v Speaker 1>America and and sort of people are not coming here

0:59:59.640 --> 1:00:02.040
<v Speaker 1>to see. But I welcome everyone that comes to Chicago

1:00:02.120 --> 1:00:04.200
<v Speaker 1>and see what we have here. We are the founders

1:00:04.280 --> 1:00:05.959
<v Speaker 1>that you invested in, or at least that are pitching

1:00:06.000 --> 1:00:07.960
<v Speaker 1>to you, because you're not, of course investing in every

1:00:07.960 --> 1:00:10.680
<v Speaker 1>founder that's pitching to you. What are their backgrounds typically

1:00:10.840 --> 1:00:13.600
<v Speaker 1>and are they coming out of school, university. Are they

1:00:13.680 --> 1:00:18.440
<v Speaker 1>coming from established firms? What's a typical startup founder who's

1:00:18.480 --> 1:00:21.760
<v Speaker 1>looking for funding from you? Yeah, and so our founders

1:00:22.160 --> 1:00:27.480
<v Speaker 1>have really strong domain knowledge and experience and what they're abuilding. Um. So,

1:00:27.600 --> 1:00:29.800
<v Speaker 1>one of our companies, health in her Hugh's kind of

1:00:30.240 --> 1:00:33.880
<v Speaker 1>WebMD for black women in's experienced enormous growth over the

1:00:33.960 --> 1:00:37.240
<v Speaker 1>past couple of years. Was founded by a black woman

1:00:37.440 --> 1:00:40.160
<v Speaker 1>with a public health degree who also happens to be

1:00:40.840 --> 1:00:43.000
<v Speaker 1>what I have to which is a public health degree

1:00:43.040 --> 1:00:48.240
<v Speaker 1>as an epidemiologist. We have founders who have working in

1:00:48.320 --> 1:00:52.680
<v Speaker 1>the creator economy who also were creators themselves or worked

1:00:52.720 --> 1:00:55.000
<v Speaker 1>in the agency side, so they have experience working with

1:00:55.120 --> 1:00:59.480
<v Speaker 1>creators and understanding the opportunities there. We have companies that

1:00:59.680 --> 1:01:03.200
<v Speaker 1>are working in supplier diversity chains and the supply chain

1:01:03.320 --> 1:01:06.960
<v Speaker 1>diversifying that who have tons of experience working in the

1:01:07.040 --> 1:01:09.919
<v Speaker 1>supply chain. And we also have invested in a couple

1:01:09.960 --> 1:01:12.840
<v Speaker 1>of other funds as well. There also are led by

1:01:13.120 --> 1:01:17.160
<v Speaker 1>general partners who have experienced either in the sectors that

1:01:17.240 --> 1:01:20.000
<v Speaker 1>they're investing in and or coming from really top nodge

1:01:20.200 --> 1:01:22.640
<v Speaker 1>venture funds. I have to first ask you what is

1:01:22.680 --> 1:01:26.200
<v Speaker 1>it about Voldemort? Because Tim O'Brien of our team, our

1:01:26.240 --> 1:01:29.640
<v Speaker 1>opinion team has quoted tweeted out a picture of him

1:01:29.840 --> 1:01:33.040
<v Speaker 1>in connection with pardoning and then I love in your

1:01:33.080 --> 1:01:35.320
<v Speaker 1>book that says you've gone from standing up to the

1:01:35.400 --> 1:01:39.840
<v Speaker 1>Voldemort's venture capital to leading around multimillion dollar fund. I mean,

1:01:40.080 --> 1:01:44.280
<v Speaker 1>was it that bad? I mean, that's very hardy Potter

1:01:44.760 --> 1:01:49.400
<v Speaker 1>and been terrified by the evil villain Voldemort. Like that's terrible.

1:01:50.760 --> 1:01:52.720
<v Speaker 1>It was that bad. And I talked about in the

1:01:52.880 --> 1:01:55.600
<v Speaker 1>book you know what it was like in the early

1:01:55.760 --> 1:01:57.720
<v Speaker 1>two thousand's, and I think some of us kind of

1:01:57.800 --> 1:02:02.000
<v Speaker 1>forget because it's so long ago, but there really was

1:02:02.160 --> 1:02:05.520
<v Speaker 1>not very many women, and definitely not very many women

1:02:05.560 --> 1:02:09.320
<v Speaker 1>of color, and so it was this atmosphere where people

1:02:09.480 --> 1:02:13.360
<v Speaker 1>didn't have just low expectations, they had no expectations of me.

1:02:13.920 --> 1:02:17.440
<v Speaker 1>And being a lifelong overachievermer, that was incredibly difficult for

1:02:17.560 --> 1:02:19.960
<v Speaker 1>me to be in a situation where people didn't think

1:02:20.040 --> 1:02:22.360
<v Speaker 1>I just couldn't do it. And so I had to

1:02:22.880 --> 1:02:25.800
<v Speaker 1>develop tools and they had to develop ways in want

1:02:25.800 --> 1:02:27.280
<v Speaker 1>you to get around that and a lot of those

1:02:27.320 --> 1:02:29.760
<v Speaker 1>ways I share in the book I love it you do.

1:02:29.880 --> 1:02:33.560
<v Speaker 1>It's really great how to and really working people walking

1:02:33.720 --> 1:02:37.520
<v Speaker 1>people through all of the processes to our procedures to

1:02:37.600 --> 1:02:40.280
<v Speaker 1>build their own successful business. It's interesting to you know,

1:02:40.480 --> 1:02:42.560
<v Speaker 1>Ventu Capital and you know, like you said, it's this

1:02:42.720 --> 1:02:44.920
<v Speaker 1>isn't a new story. We've written about it a lot

1:02:44.960 --> 1:02:49.520
<v Speaker 1>of Bloomberg, but even like women venture capitalists not investing

1:02:49.560 --> 1:02:51.960
<v Speaker 1>in women led companies. And I find it funny because

1:02:52.240 --> 1:02:55.439
<v Speaker 1>we just talked with Tory Birch Embrace Ambition. She also

1:02:55.480 --> 1:03:00.200
<v Speaker 1>has been about specifically providing money for female entrepreneur What

1:03:00.360 --> 1:03:02.960
<v Speaker 1>is it about, though, that women in Silicon Valley weren't

1:03:02.960 --> 1:03:06.200
<v Speaker 1>backing other women? Was it just the pressure of the firm. Well,

1:03:06.240 --> 1:03:08.680
<v Speaker 1>there's almost a tax that you pay. So if you're

1:03:08.680 --> 1:03:11.960
<v Speaker 1>a woman investor and you invest in women, there's almost

1:03:12.040 --> 1:03:14.440
<v Speaker 1>like a tax that you pay that perhaps you're not

1:03:14.640 --> 1:03:18.360
<v Speaker 1>able to spot great investments, right, but the understanding thing

1:03:18.440 --> 1:03:21.720
<v Speaker 1>that women are not great investments, right, And so it's

1:03:21.760 --> 1:03:26.400
<v Speaker 1>almost a tax that is for any VC who falls

1:03:26.480 --> 1:03:29.560
<v Speaker 1>outside of the norm that if you tend to over

1:03:29.680 --> 1:03:32.520
<v Speaker 1>index your investments in whatever group that you identify with,

1:03:32.680 --> 1:03:36.280
<v Speaker 1>that somehow you're creating favoritism, somehow you're not investing in

1:03:36.320 --> 1:03:39.680
<v Speaker 1>them because you see opportunities that you're somehow not as

1:03:39.760 --> 1:03:42.480
<v Speaker 1>great of an investor, and that's actually documented, and so

1:03:42.720 --> 1:03:46.760
<v Speaker 1>that penalty is true, and that causes marginalized investors so

1:03:46.880 --> 1:03:49.360
<v Speaker 1>sometimes not invest as much as they would and the

1:03:49.440 --> 1:03:52.120
<v Speaker 1>groups that they understand in the markets that they understand.

1:03:52.480 --> 1:03:55.120
<v Speaker 1>That was Katherine Finney. She's founder and CEO of Genius

1:03:55.160 --> 1:03:57.800
<v Speaker 1>Guild and her book is out now. It's called Build

1:03:57.800 --> 1:04:00.280
<v Speaker 1>the Damn Thing, How to Start a successful Business if

1:04:00.280 --> 1:04:02.680
<v Speaker 1>You're not a rich white guy. That wraps up the

1:04:02.720 --> 1:04:05.720
<v Speaker 1>weekend edition of Bloomberg Business Week from Bloomberg Radio. Thanks

1:04:05.720 --> 1:04:08.400
<v Speaker 1>so much for joining us. I'm Tim Stanabek. Carol Masser

1:04:08.480 --> 1:04:10.520
<v Speaker 1>will be back next week. Be sure to tune into

1:04:10.520 --> 1:04:13.360
<v Speaker 1>Bloomberg Business Week Monday through Friday, starting at two pm

1:04:13.360 --> 1:04:16.480
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1:04:16.520 --> 1:04:20.160
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1:04:20.720 --> 1:04:23.240
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1:04:23.280 --> 1:04:26.400
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1:04:26.520 --> 1:04:29.800
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1:04:29.840 --> 1:04:33.480
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1:04:34.000 --> 1:04:36.840
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1:04:45.000 --> 1:04:46.200
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