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Speaker 1: This is the Bloomberg Business of Sports podcast where we

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Speaker 1: explore the big money issues in the world of sports.

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Speaker 2: On Michael Bond and Don Damian Sasaer.

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Speaker 1: Scarlett's going to join us later. She's out trying to

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Speaker 1: buy several car dealerships. On the lineup today, we're getting

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Speaker 1: tough and we're getting physical, and we're talking two of

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Speaker 1: the most physical contact sports in the world, rugby and boxing.

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Speaker 2: That's right, Michael. Joining us later on the program, we

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Speaker 2: are going to speak with Owen Scanel, founder and CEO

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Speaker 2: of Premiere Rugby Sevens. We'll discuss how the rugby sevens

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Speaker 2: is kickstarting a growing interest of the sport here in

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Speaker 2: the US. Plus, later on Matt Room, President and renowned

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Speaker 2: British sports promoter Eddie Hearn joins us in studio to

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Speaker 2: discuss how he puts together a successful boxing event from

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Speaker 2: My Goodness Wembley to Madison Square Garden.

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Speaker 1: That is straight ahead on the Bloomberg Business of Sports Show.

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Speaker 1: But first we're talking basketball and with the NBA draft

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Speaker 1: now in the rearview mirror, it is time for some

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Speaker 1: of these players to get paid. So joining us now

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Speaker 1: to drop some knowledge on the sports agency business and

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Speaker 1: how to develop professional athletes is Torell Harris. He is

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Speaker 1: the founder, chairman CEO of Unique Sports Management International and

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Speaker 1: the father of seventy six ers. For Tobias Harris, Terrell,

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Speaker 1: Welcome to the Bloomberg Business of Sports. It's my pleasure.

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Speaker 1: Thank you for having me here today. I want to

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Speaker 1: talk Unique Sports Management International. Tell us more about that.

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Speaker 3: Yeah, So, we've been in business since nineteen eighty eight, okay,

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Speaker 3: and our goal is a company. You know, we provide

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Speaker 3: contract negotiation where I'm one of the lead negotiators, and

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Speaker 3: we also provide financial planning where we surround our guys

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Speaker 3: with great expert companies like Goldman Sachs, like oh Wells Fargo,

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Speaker 3: you know, Merrill Lynch. So we don't surround him. We're

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Speaker 3: just one company. We signed them with about three companies

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Speaker 3: because I believe that let those companies overlook each other.

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Speaker 3: So so because if you look at today's business world,

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Speaker 3: sometimes these athletes have one guy, okay, and I find

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Speaker 3: if you go back twenty years from now, a lot

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Speaker 3: of those guys are bankrupt, and like, how can they

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Speaker 3: be bankrupt? Because a lot of times, you know, you

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Speaker 3: just read recently in the news things that happen for

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Speaker 3: major companies, guys, you know, stealing money and so forth.

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Speaker 3: So I kind of had a different philosophy. I got three.

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Speaker 3: I got three and then my guys we speak on

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Speaker 3: a quarterly basis to these companies and understand what where

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Speaker 3: their money's at, where their money's being invested. So when

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Speaker 3: they get in the conversation at a social event and

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Speaker 3: people say, hey man, I'm into this, well they can

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Speaker 3: have they can have intelligent conversation with that individual, you know.

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Speaker 3: So we do financial planning, We do an amazing job

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Speaker 3: doing marketing endorsements. We get our guys and you know,

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Speaker 3: if you look at Tobias and he had the Goldfish commercial,

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Speaker 3: if you look at Kelly u Berry has an Oakley commercial,

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Speaker 3: Oakley endorsement. So we really get our guys and a

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Speaker 3: lot of marketing, you know, and marketing endorsements, and we

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Speaker 3: kind of we kind of just help them with every

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Speaker 3: day to day issues that they may be going through

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Speaker 3: community service, like I talked about, we're heavily believe in

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Speaker 3: that because you know, these young kids on these young

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Speaker 3: kids in the streets, they need a role model, They

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Speaker 3: need a guy saying hey man, you know, I'm a

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Speaker 3: great basketball player. But I know that I can get.

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Speaker 3: I got to get a college, I got to get

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Speaker 3: an education. I got to have a clent, Plan A.

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Speaker 3: I got to have a Plan B. I gotta have

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Speaker 3: Plan C, I gotta have Plan D. So so that's

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Speaker 3: what that's kind of like. Give me a little summary

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Speaker 3: about you know what we do.

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Speaker 2: Terrell, talk to me about. You know some of these rookies,

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Speaker 2: you know, these first years as they come into the NBA,

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Speaker 2: what is the Players Association doing to prepare them for

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Speaker 2: life in the NBA. I mean now with nil, with brands,

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Speaker 2: with marketing, I mean you know this, I mean there's

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Speaker 2: so much noise. You know, what are you telling your clients?

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Speaker 1: What?

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Speaker 2: What what should first year NBA and comers be aware of?

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Speaker 1: Well?

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Speaker 3: Will the NBA Player Association what they do? They have

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Speaker 3: an introduction and they have these meetings and tell players

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Speaker 3: what to look out for. Watch all the different cons

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Speaker 3: in the game that's going to come at them, all

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Speaker 3: the different people who's going to come at them. But

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Speaker 3: then after that it's up to their agents. It's up

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Speaker 3: to their agents to say keep your well. For me,

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Speaker 3: if I would say, keep keep your circles small, okay,

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Speaker 3: and understand that you're chairman of your corporation, and so

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Speaker 3: being a chairman, you have to be a professional player

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Speaker 3: on the basketball court. Got to be on time. You know,

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Speaker 3: you got the team bus league, you need to be

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Speaker 3: early for that. The little things, you know, if you're

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Speaker 3: trying to establish themselves in the league, be the first

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Speaker 3: one of the practice, be the last one in the league.

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Speaker 3: And then off the court, you know, you want to

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Speaker 3: be a professional off the court. And I feel and

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Speaker 3: with all my clients, I've been doing this going on

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Speaker 3: my thirty fifth year. I feel like players are you know,

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Speaker 3: your role of models. So you know there's kids this

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Speaker 3: just like they when they were young. Pro people talk

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Speaker 3: to them and encourage them and mentor them. They have

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Speaker 3: to do the same back, same thing and give back

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Speaker 3: to the community. Don't you just say, well, I got

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Speaker 3: all my money, I'm living the life. You know, give

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Speaker 3: back and so one thing that we I encourage all

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Speaker 3: my players, you know, what do you want to give back?

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Speaker 3: You know, and then we try to put a plan around,

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Speaker 3: you know, a mission statement around there giving back into

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Speaker 3: the community. Everybody has difference, you know, Tobias, for instance,

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Speaker 3: he wants to give he wants to give back literacy.

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Speaker 3: He wants to teach kids how you know, to be

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Speaker 3: educated in literacy. So he provides, he provides tutoring for kids,

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Speaker 3: computer for kids, you know, and then he's he's all

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Speaker 3: into the hands on. So that's so that when you

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Speaker 3: do that, you take responsibility as a role model, you know,

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Speaker 3: and then and then be a professional. Because the end

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Speaker 3: of the day, when you look at Bill Gates, you

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Speaker 3: look at all these top chairmen, you know, they handle

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Speaker 3: himself as a professional, you know, in their business and

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Speaker 3: off their business.

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Speaker 1: And you made the key points is that that's just

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Speaker 1: not for any NBA athlete. What you said, You take that, hey,

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Speaker 1: youngins out there, if you want to try to succeed

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Speaker 1: in your career, be the first one in, be the

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Speaker 1: last one exactly. You know, there's so many examples of

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Speaker 1: what you can do and try to be. You know,

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Speaker 1: let's put it this way. In order to be the best,

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Speaker 1: you got to work at it, exactly. And that's something

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Speaker 1: that you know everybody out there can take. Which brings

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Speaker 1: us to your son Tobias, who is a great player.

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Speaker 1: I'm probably going to get in trouble with the seventy

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Speaker 1: sixties league in the League here, it's like, do they

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Speaker 1: use your son the way they should personally? I don't

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Speaker 1: think so.

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Speaker 3: And the reason I say that, well, Tobias isn't an

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Speaker 3: assassin's score. I mean he can't. They can't stop them.

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Speaker 3: Nobody he can stop him. So he's proven that over

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Speaker 3: his career. You know, even when he was with the Clippers,

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Speaker 3: he was assassin scorer and they traded him for Blake

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Speaker 3: Griffin and people are like, oh boy, we're just tanking now.

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Speaker 3: But guess what. He led him to the playoffs and

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Speaker 3: then he traded him because he got too good. They

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Speaker 3: they you know, they office eighty million dollars. I turned

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Speaker 3: down to eighty million dollars and they said, wow, what

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Speaker 3: are you looking for? I said, well, I want about

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Speaker 3: thirty five million a year. And they're like, what fuck that? Yeah,

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Speaker 3: I said thirty five million dollars a year. So we're

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Speaker 3: not gonna pay you that. So they traded him to

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Speaker 3: the to the Sixers. Ever since they traded him to

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Speaker 3: the Sixers, they put him in the corner. They took

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Speaker 3: away I mean, so they took away, uh, they didn't

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Speaker 3: utilize them that he was not a priority in their offense.

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Speaker 3: And that's kind of frustrating because if you if you

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Speaker 3: are kick kick kick butt player, right right, yeah, yeah, radio,

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Speaker 3: you know, but like if you a kickoup, but you don't,

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Speaker 3: you don't want to be in a corner and it's

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Speaker 3: to than your thumb. And so I just think that

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Speaker 3: when they gave him opportunities, like you know, there was

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Speaker 3: a stretch like Joe eub In play and James Hard

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Speaker 3: didn't play for like fifteen games. He let the team

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Speaker 3: average over twenty five points. Then they come back, Okay,

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Speaker 3: well you got to go back in the corner. Then

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Speaker 3: in the playoffs against Brooklyn, somebody got hurt and Tobias

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Speaker 3: led him in that whole series where he destroyed brook

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Speaker 3: and shut down, shut down bridges that in that game.

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Speaker 3: And then you know, it's just like when they need him,

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Speaker 3: he performed, And when I when it gets frustrated and

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Speaker 3: the fans don't really see how great he had player

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Speaker 3: he really is on a consistent basis just when they

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Speaker 3: need him.

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Speaker 1: To do that.

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Speaker 3: So as a player, Tobias is such a professional. Hey,

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Speaker 3: I'll just do what they asked me to do. That's

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Speaker 3: what they want to do. I'm not gonna frown. I'm

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Speaker 3: not going to complain, I'm a team guy. Tobias all

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Speaker 3: about want to win a championship. And he's always been

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Speaker 3: like that, even to high school, and he's like, you know,

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Speaker 3: I'm gonna put my ego to the side and I'm

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Speaker 3: gonna do was right for the team, and a lot

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Speaker 3: of a lot of a lot of people don't understand that.

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Speaker 3: But if you look at his analytics on him, there's

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Speaker 3: four players in the history of the NBA, Larry Bird,

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Speaker 3: Derk Mewinsky, Kawhi Leonard and k D. Small Forwards I'm

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Speaker 3: talking about has been a ninety fifty forty player in

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Speaker 3: the history of the NBA. There's only four, and nobody

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Speaker 3: talks about Tobai and when I bring it up to them, oh,

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Speaker 3: we don't need to talk about it. So my question

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Speaker 3: has always been nobody can give me answer. Why is

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Speaker 3: he not utilized in their Why is he not a

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Speaker 3: priority in their offense?

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Speaker 2: You know what's a hit on that? You know, NBA player?

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Speaker 2: You know young player parent relationship. Right, I don't know

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Speaker 2: if you saw the movie Air Sonny Vacaro Delorus Jordan,

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Speaker 2: you know Dolores Jordan, you know that relationship. You know,

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Speaker 2: you take yourself out of the parent, you know, the

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Speaker 2: father son relationship you have with you know, you know

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Speaker 2: that you have and the relationship that that David Falk

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Speaker 2: has to have or you have to have with, you know,

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Speaker 2: someone who's not yourself with another client, you know, when

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Speaker 2: you're you said keep it small, keep the circle small.

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Speaker 4: You know, would you rather deal.

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Speaker 2: With you know, Michael Jordan, you know where the parents

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Speaker 2: are so involved. Does that make your life easier as

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Speaker 2: the agent or does that make things a little bit

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Speaker 2: more challenging for you because you've been there and you

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Speaker 2: know how hard it is to be a parent, and

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Speaker 2: you have your own opinions of what your child should

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Speaker 2: be doing out there, and yet you're trying to make

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Speaker 2: a decision economically that's in that client's But talk to

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Speaker 2: us about how you kind of pull yourself out of

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Speaker 2: that and make those decisions.

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Speaker 1: Well, a couple of things.

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Speaker 3: I have another client, Kelly you Bray, who's a great, great,

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Speaker 3: great player, Ye, great player, and he's a free agent

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Speaker 3: this summer. You know, we just try to do just

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Speaker 3: explain the facts to them, you know, like what's going on,

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Speaker 3: Explain that we run analytics on them. So here's the

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Speaker 3: analytics where you're at here's what you need to improve in.

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Speaker 3: Here's what you're doing well in. Okay, here's what your

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Speaker 3: off court issues.

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Speaker 1: Right.

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Speaker 3: Here's the thing is that we don't like, maybe you

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Speaker 3: have too many friends that shouldn't be in your circle. Right, Okay,

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Speaker 3: So you know what that's that's that these friends that

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Speaker 3: not shouldn't be in your circle. That's that's narrow that

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Speaker 3: down to you know, it's.

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Speaker 2: A hard conversation to have with a client, right them.

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Speaker 2: Some of these people have grown up with their friends

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Speaker 2: for life. It's hard to you know, to you know,

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Speaker 2: I mean, how do you well, you.

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Speaker 3: Have to set the boundaries, like the boundaries like I'm

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Speaker 3: here to help you and help you grow not only

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Speaker 3: as a basketball player, but prepare you for when life

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Speaker 3: after basketball. And so that's more. That's the most important

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Speaker 3: with these guys. You know, they play basketball and then

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Speaker 3: uh they play it all the time, and then when

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Speaker 3: their career is over, it they have nothing to fall upon.

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Speaker 3: What we try to do with our company is prepare

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Speaker 3: our guys for the second career while to pursue their

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Speaker 3: first career. And so that's a big that's a big

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Speaker 3: help because if we get them involved with so many corporations,

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Speaker 3: so many businesses, so much business opportunity, like their transition

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Speaker 3: would be easy. And they got to realize, you're not

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Speaker 3: gonna meet billionaires and a lot of millionaires in the

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Speaker 3: course of your time. You're gonna meet a lot this

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Speaker 3: during your season. So making relationships with people and like Kelly,

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Speaker 3: I mean, he's just an amazing guy. He's just amazing.

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Speaker 3: Like Tobias, I mean, he's a hard worker. He got

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Speaker 3: a family of two children. He has matured so much

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Speaker 3: that is unbelievable. And so once you do that, parents

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Speaker 3: say like, hey, oh wow, you're a blessing to us.

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Speaker 3: You're truly a blessing and the most important we try

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Speaker 3: to instill in our gods. You got to put God first.

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Speaker 3: You got to do that, you know, because without the

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Speaker 3: blessings of God, you wouldn't even be where you're at.

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Speaker 3: So that's that's and that's how we caught it. And

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Speaker 3: then they respect where we're coming from. You know, they

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Speaker 3: look at me. I got I have six kids, all

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Speaker 3: of them got Division one scholarship, all them successful. I

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Speaker 3: represented George ask Man Gervin, I represent Lynette Woodard, I

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Speaker 3: represented Cliff Roberson. I represent over eighteen guys playing the

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Speaker 3: National Basketball Associations that's been successful today. And all these

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Speaker 3: guys we have relationships even to today. So we as

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Speaker 3: our company, we just don't look at getting a client. Really,

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Speaker 3: I consider myself a lifestyle manager, not just an agent.

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Speaker 1: I always think what you just said. I always think

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Speaker 1: about my father, got rest his soul, he served in

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Speaker 1: World War two and all the other stuff. And he

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Speaker 1: told me the best advice ever. He said, son, I

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Speaker 1: gave you this name bar don't embarrassment, don't don't go

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Speaker 1: out there and do something stupid. And it's like this

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Speaker 1: is and which goes back to what you're saying, choose

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Speaker 1: your friends and choose your friends wisely. Yes, you're exactly right.

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Speaker 2: Well, well, Michael, you might not know this, but Torel

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Speaker 2: was just recently inducted into the New York State Basketball

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Speaker 2: Hall of Fame and he won the Lifetime Achievement Award.

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Speaker 2: Torell talked to us about that. I mean, what does

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Speaker 2: that mean, you know, I mean that was just in April.

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Speaker 3: Now, yes, April twenty third. Oh yeah, that was a

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Speaker 3: great h that was a great achievement. What was great

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Speaker 3: I was, you know, got into the basketball Hall of Fame.

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Speaker 3: I mean, I was a really good basketball player, Like

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Speaker 3: I told people, I could shoot. I could shoot the

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Speaker 3: lights out. But what really was that was was really

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Speaker 3: was more important to me that they gave me the

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Speaker 3: Barry Kramer Lifetime Achievement Award. And that says a lot

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Speaker 3: because I appreciate that award just as well as a

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Speaker 3: basketball Hall of Fame because I'm really big on giving back,

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Speaker 3: mentoring people, giving back to the community. And I didn't

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Speaker 3: really recognize that people, you know, seeing what I'm doing.

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Speaker 3: So that just shows you a lot of people see

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Speaker 3: what you're doing because I don't really try to toot my.

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Speaker 1: Horns in that.

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Speaker 3: You know, every year we have a benefit that we

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Speaker 3: uh we raise scholarship money for foster cares and disadvantaged

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Speaker 3: kids and Long Island and so you know, it was

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Speaker 3: just an amazing feeling with five hundred people came, all

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Speaker 3: my kids came, and then you know they're like, oh,

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Speaker 3: you know your kids that on some time know how

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Speaker 3: good you was. You know, they forget all you know

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Speaker 3: you was, come on, you know you was, you know

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Speaker 3: you were, how good with you know, and the challenge.

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Speaker 5: So there's like, oh, wow, you was that good.

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Speaker 1: You cool, you could play so but like I said, both.

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Speaker 3: Of those awards was amazing and I'm so blessed and

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Speaker 3: thankful you know, to God he put me in those

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Speaker 3: positions to receive that awards. So that's that's really, that's

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Speaker 3: that really was touching.

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Speaker 1: Terrell Harris, Chairman Unique Sports Management International, father of Tobias Harris.

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Speaker 1: Use them right, Philly, I said that, I said it out.

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Speaker 1: Thank you, Thank you sir for coming on the Bloomberg

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Speaker 1: Business of Sports. We appreciate my pleasure. Thank you for

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Speaker 1: having me. Appreciate you. Up next on the show, we

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Speaker 1: grab an oval shape ball and toss it around the

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Speaker 1: pitch as we sit down with the pound and CEO

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Speaker 1: of Premier Rugby sevens Owen scanel At straight Ahead on

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Speaker 1: the Bloomberg Business of Sports podcast from Bloomberg Radio around

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Speaker 1: the world. This is the Bloomberg Business of Sports podcast

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Speaker 1: where we explore the big money issues in the world

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Speaker 1: of sports.

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Speaker 2: I'm Michael Barr, I'm Scarlett Poll, and I'm Demian Sasa.

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Speaker 1: Rugby in the United States is having a moment, though

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Speaker 1: maybe we won't see it in full until twenty thirty one,

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Speaker 1: when the USA will make history as we become the

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Speaker 1: first North American nation to host the Men's Rugby World Cup,

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Speaker 1: and then again in twenty thirty three when the women

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Speaker 1: come to town for their World Cup.

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Speaker 2: Yeah but unfortunately, Michael, Yeah, the US won't be represented

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Speaker 2: at this year's Men's Rugby World Cup in France in

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Speaker 2: September because they failed to qualify.

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Speaker 1: Oooh yeah but Damien twenty twenty five, twenty twenty seven,

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Speaker 1: it is still on the table, baby, And that's former

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Speaker 1: USA rugby player Dan Lyle put it. The US is

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Speaker 1: the perfect place for the sport of rugby to grow.

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Speaker 6: I think in a lot of ways, America is a

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Speaker 6: bridge to the world. Every culture is here. I think

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Speaker 6: that's why I would have record attendances, record profitability. Is

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Speaker 6: an exciting time for America to become the centerpiece for

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Speaker 6: this sport.

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Speaker 1: Ooh, music and everything. And so joining us now to

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Speaker 1: talk about the growing popularity of this sport in America

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Speaker 1: is Owen's Canal founder and CEO Premier Rugby sevens Owen.

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Speaker 1: Thank you so much, man for coming here on the

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Speaker 1: Bloomberg Business as well.

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Speaker 5: Thanks Michael for having me. I'm really excited to be here.

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Speaker 1: Rugby now, that's what I call it, I'll be honest,

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Speaker 1: the crazy version of football. Because you have no padding.

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Speaker 1: You got this football and you got a bunch of

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Speaker 1: mean guys coming at you full speed. I'd feel comfortable

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Speaker 1: with padding.

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Speaker 4: There's no padding that matter.

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Speaker 2: Well, but they don't hit above the shoulders. Now, come on, now,

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Speaker 2: they you know, they know, they know they can hurt you.

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Speaker 1: Really, yes, because because we all know that being hit

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Speaker 1: below the belt is just nice and salt. I know, yes,

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Speaker 1: I'm sorry. I love the blood. I'm not gonna lie

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Speaker 1: is like, but you've got some tough dudes and dots.

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Speaker 1: I was just gonna say in this game, I mean,

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Speaker 1: God bless them all.

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Speaker 7: Yeah, I mean, it's it's one of the most exciting

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Speaker 7: games to watch out there.

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Speaker 1: You know.

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Speaker 7: I think the players who play are some of the

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Speaker 7: best athletes on the planet.

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Speaker 5: Really.

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Speaker 7: I mean there's people out there and they really don't

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Speaker 7: have a lot of fear when they come to you know,

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Speaker 7: it comes to the contact point. So it's really an

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Speaker 7: exciting game. If you're a football fan, you'll love to

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Speaker 7: watch rugby.

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Speaker 1: Oh yeah, I love it. It's like an atime I

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Speaker 1: can catch a rugby match. I'm like, you know what,

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Speaker 1: I love you, Barry Sanders, but.

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Speaker 5: You didn't do that.

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Speaker 8: And what makes the Premier Rugby seven special is that

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Speaker 8: it's men's and women's teams competing under one umbrella. Tell

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Speaker 8: us a little bit more about the organization the structure

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Speaker 8: of this league.

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Speaker 5: Yeah, exactly.

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Speaker 7: I mean, one of the coolest things about rugby and

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Speaker 7: the sport broadly, not just sevens, is the fact that

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Speaker 7: it's the same rules for men and women, so there

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Speaker 7: aren't really you know, it's there's no reduction in the

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Speaker 7: level of contact, there's no modifications for you know, to

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Speaker 7: to incorporate female It's just as painful, it's just as intense,

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Speaker 7: it's just as fun, you know. The I think it

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Speaker 7: is one of the you know, only sports that does it.

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Speaker 7: And the way that we've set up our competitions, we're

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Speaker 7: one of the first competitions out there really predicated on

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Speaker 7: the notion of equity and equality. Pay is the first

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Speaker 7: component of that. It's you know, obviously a top line issue,

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Speaker 7: but there's a lot of levels to that, right. It's

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Speaker 7: it's access to coaching, it's it's high performance facilities, travel logistics,

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Speaker 7: et cetera. We have that infrastructure exactly. We've set that

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Speaker 7: up from the beginning to be totally equal. So when

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Speaker 7: we have male and female athletes, they're competing under the

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Speaker 7: same team brand. Umbrellas would be like you know, the

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Speaker 7: example I think would be like if the Knicks and

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Speaker 7: the Liberty both played under a common brand. It had

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Speaker 7: a men's team and a women's team that is, you know,

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Speaker 7: and they play for combined stakes. So we have United

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Speaker 7: Championship where teams actually will play men's matches and women's matches,

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Speaker 7: but those points kind of similar to Formula one in

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Speaker 7: some respects, where they will compete and have those aggregate

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Speaker 7: results added up for you know, the performance of that team.

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Speaker 2: So talk to me about rugby in the US here,

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Speaker 2: this is my question. Right, the US did not make

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Speaker 2: the World Cup, which is going to be held at

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Speaker 2: the end of the year in France, right, I mean,

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Speaker 2: you know, is it because we don't have a like

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Speaker 2: a junior league, like you're like rugby seven's here in

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Speaker 2: the US and more to the point, like an Antoine DuPont.

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Speaker 2: You know who's lighting it up in France, right, And

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Speaker 2: obviously they're they're the host at the end of the year.

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Speaker 2: I mean he's drawing huge, huge, crowds in France like

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Speaker 2: who is the next US emerging rugby star and is

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Speaker 2: your league going to be host to him?

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Speaker 5: I think absolutely.

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Speaker 7: I mean I think our thesis on the sport of

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Speaker 7: rugby generally, right is that it's probably worth just taking

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Speaker 7: one step back and talking about the two versions of

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Speaker 7: rugby union here. But rugby union has two types. There's

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Speaker 7: rugby fifteen's, which is the the All Blacks, the Invictus,

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Speaker 7: you know what you what you expect, Springbok, the spring

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Speaker 7: Bocks exactly. Yeah, sometimes people don't know that that's that

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Speaker 7: might be the second cut in that, but no, Rugby

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Speaker 7: rugby seven's is the other type, right, that's the version

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Speaker 7: in the Olympics that's played with less than half the players.

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Speaker 7: I'd say it's kind of analogous to three on three

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Speaker 7: hockey in terms of a style, in terms of a

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Speaker 7: format where you know it's possession based, it's it simplifies

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Speaker 7: the game in a lot of ways. You know, like hockey,

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Speaker 7: you're not dumping it into the zone, you're not trying

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00:21:38,640 --> 00:21:41,280
Speaker 7: to kick for territory. You know, it's it's catch, run

432
00:21:41,359 --> 00:21:44,800
Speaker 7: and try and score. In a lot of ways, it's

433
00:21:44,840 --> 00:21:47,439
Speaker 7: the perfect version for an American audience, right, right, You know,

434
00:21:47,440 --> 00:21:50,480
Speaker 7: if you look at you turn a sevens game on TV.

435
00:21:50,560 --> 00:21:52,320
Speaker 5: And you you've.

436
00:21:51,760 --> 00:21:54,880
Speaker 7: Watched one American football game before in your life, you're

437
00:21:54,920 --> 00:21:57,879
Speaker 7: going to understand what's happening in sevens and roughly thirty seconds.

438
00:21:57,920 --> 00:22:00,919
Speaker 7: So to your question on where that next great American

439
00:22:01,000 --> 00:22:03,760
Speaker 7: rugby star is going to come, almost certainly in rugby.

440
00:22:03,800 --> 00:22:06,479
Speaker 7: Seven's right. That's you know when you actually look at

441
00:22:06,480 --> 00:22:09,359
Speaker 7: the history of the game. Perry Baker, right, is a

442
00:22:09,359 --> 00:22:11,920
Speaker 7: two time World sevens Player of the Year. It's played

443
00:22:11,920 --> 00:22:17,280
Speaker 7: in PR sevens. He is a crossover athlete, X Philadelphia

444
00:22:17,280 --> 00:22:21,000
Speaker 7: Eagles cornerback practice squad player, not the right body type

445
00:22:21,000 --> 00:22:24,400
Speaker 7: for the sport, crossed over into rugby and just absolutely

446
00:22:24,480 --> 00:22:27,200
Speaker 7: dominated on the world stage. Right, those type of athletes,

447
00:22:27,240 --> 00:22:28,680
Speaker 7: you know, it's the type of sport that you can

448
00:22:28,720 --> 00:22:31,440
Speaker 7: pick up in your late twenties sor your early twenties,

449
00:22:32,359 --> 00:22:35,240
Speaker 7: and you know, if you have that athletic background, you

450
00:22:35,320 --> 00:22:37,800
Speaker 7: have that you know, you know, I guess experience and

451
00:22:37,840 --> 00:22:41,240
Speaker 7: expertise in a certain sport that translates really well, because

452
00:22:41,280 --> 00:22:43,440
Speaker 7: it's not that type of sport where you need to

453
00:22:43,480 --> 00:22:46,159
Speaker 7: be you know, shooting pucks or or making you know,

454
00:22:46,200 --> 00:22:48,800
Speaker 7: throwing pitches from three years old on. You know, you

455
00:22:48,800 --> 00:22:51,040
Speaker 7: can pick it up at a later date and excel

456
00:22:51,240 --> 00:22:54,000
Speaker 7: at the highest level. So we really think sevens is

457
00:22:54,119 --> 00:22:56,680
Speaker 7: the you know, the game for you know that that's

458
00:22:56,720 --> 00:22:57,080
Speaker 7: really going.

459
00:22:57,080 --> 00:22:59,439
Speaker 5: To succeed in America specifically for that reason.

460
00:23:00,160 --> 00:23:03,320
Speaker 1: Ready, because this sport is going to grow even more

461
00:23:03,320 --> 00:23:05,960
Speaker 1: in the US in the Olympics, I want to say,

462
00:23:05,960 --> 00:23:10,640
Speaker 1: twenty twenty eight, and then Rugby World Cup in twenty

463
00:23:10,880 --> 00:23:13,280
Speaker 1: thirty one, which well, first, he.

464
00:23:13,359 --> 00:23:18,040
Speaker 2: Nice if we made the cut for twenty Yeah.

465
00:23:18,200 --> 00:23:24,159
Speaker 1: I'm just I'm amazed by the sport itself, you know,

466
00:23:24,440 --> 00:23:27,280
Speaker 1: and I know, yes, it is fun, it's fun to watch,

467
00:23:27,640 --> 00:23:31,120
Speaker 1: and in this version, yes there is some fun. But

468
00:23:31,280 --> 00:23:33,919
Speaker 1: like you said, man, you got a dude who was

469
00:23:34,000 --> 00:23:38,560
Speaker 1: a backup quarterback for the Eagles. Man, and he's coming

470
00:23:38,600 --> 00:23:42,200
Speaker 1: out there. I'm running the other damn way. So I'm

471
00:23:42,200 --> 00:23:46,400
Speaker 1: saying I can I say that. I just I mean,

472
00:23:46,640 --> 00:23:51,439
Speaker 1: it's again, I have nothing but accolades for the men

473
00:23:51,480 --> 00:23:54,000
Speaker 1: and women that play this sport. Have they come to

474
00:23:54,080 --> 00:23:57,960
Speaker 1: you about you know, certain things, maybe about you know,

475
00:23:58,200 --> 00:23:59,560
Speaker 1: safety or things like that.

476
00:24:00,119 --> 00:24:03,240
Speaker 7: Yeah, I mean, safety obviously is a is a part

477
00:24:03,320 --> 00:24:05,480
Speaker 7: of the game. I think in a lot of ways,

478
00:24:05,520 --> 00:24:08,119
Speaker 7: it's probably the biggest differentiator from football, and in a

479
00:24:08,119 --> 00:24:11,879
Speaker 7: lot of key respects. You know, it's the game is

480
00:24:11,880 --> 00:24:14,199
Speaker 7: is first and foremost a game of values, right, It's

481
00:24:14,200 --> 00:24:16,000
Speaker 7: a it's a game of respect, the game of of

482
00:24:16,200 --> 00:24:19,320
Speaker 7: of integrity, of respect for your opponent, for the referee,

483
00:24:19,440 --> 00:24:23,520
Speaker 7: and and and really everybody involved. Part of that respect

484
00:24:23,840 --> 00:24:26,679
Speaker 7: extends into you know, your behavior on the field, right,

485
00:24:26,680 --> 00:24:28,760
Speaker 7: you know, the way in which you engage. You know,

486
00:24:28,800 --> 00:24:31,960
Speaker 7: the people aren't launching themselves like missiles into people. It's

487
00:24:32,000 --> 00:24:33,760
Speaker 7: it's just not it's not the way that you know,

488
00:24:33,760 --> 00:24:35,720
Speaker 7: it doesn't make sense, right, you hurt yourself, you hurt

489
00:24:35,720 --> 00:24:39,320
Speaker 7: the other player. And so it's it's you know, there's

490
00:24:39,359 --> 00:24:42,840
Speaker 7: a a culture of of you know, of of safety

491
00:24:42,880 --> 00:24:45,440
Speaker 7: and and kind of respecting the other player as part

492
00:24:45,520 --> 00:24:47,760
Speaker 7: of as part of the game. But but really, I

493
00:24:47,760 --> 00:24:49,879
Speaker 7: think even beyond then, the game has been at the

494
00:24:49,920 --> 00:24:54,000
Speaker 7: forefront of making the rules and and adjusting the rules

495
00:24:54,000 --> 00:24:57,600
Speaker 7: to be increasingly more safe as as we you know,

496
00:24:57,840 --> 00:25:00,280
Speaker 7: as it as it grows. You know, with and where

497
00:25:00,320 --> 00:25:02,800
Speaker 7: you tackle, there's no you know, there's no blocking, there's

498
00:25:02,840 --> 00:25:05,879
Speaker 7: no tackling above the shoulder, there's no tackling, blow the knee,

499
00:25:06,080 --> 00:25:09,200
Speaker 7: you have to wrap right. All these little things actually

500
00:25:09,200 --> 00:25:12,359
Speaker 7: do a lot to make the game significantly more safe

501
00:25:12,359 --> 00:25:13,840
Speaker 7: than you might expect, and you get.

502
00:25:13,760 --> 00:25:17,840
Speaker 8: To wear really cool shirts as well. One thing about

503
00:25:17,960 --> 00:25:22,200
Speaker 8: rugby is the culture, the party vibe aspect to it.

504
00:25:22,200 --> 00:25:26,320
Speaker 8: It's very inviting, it's very accessible to people who hear

505
00:25:26,359 --> 00:25:28,240
Speaker 8: about it. And I think about the Rugby Stevens in

506
00:25:28,240 --> 00:25:31,440
Speaker 8: Hong Kong, which I realize is professional rugby and it's

507
00:25:31,480 --> 00:25:34,160
Speaker 8: one stop on the world tour, but anyone who goes there,

508
00:25:34,240 --> 00:25:36,119
Speaker 8: they don't they might not know anything about rugby, but

509
00:25:36,160 --> 00:25:38,919
Speaker 8: they come away really appreciating the game and the atmosphere.

510
00:25:38,960 --> 00:25:41,480
Speaker 8: Can you talk to us a little bit about how

511
00:25:41,560 --> 00:25:44,840
Speaker 8: this is an accessible sport that really invites people in

512
00:25:45,200 --> 00:25:45,680
Speaker 8: the way that.

513
00:25:45,600 --> 00:25:48,199
Speaker 7: We think about our business, right, and how does how

514
00:25:48,240 --> 00:25:50,919
Speaker 7: do we get more people interested into the sport?

515
00:25:51,000 --> 00:25:51,160
Speaker 1: Right?

516
00:25:51,200 --> 00:25:54,840
Speaker 7: It's rugby on its own is you know, it's a

517
00:25:54,880 --> 00:25:56,679
Speaker 7: great product. It's a really you know when if you

518
00:25:56,720 --> 00:25:59,760
Speaker 7: can get people to see it, they're going to love it, right.

519
00:26:00,040 --> 00:26:02,480
Speaker 7: And I know that every every emerging sport says that,

520
00:26:02,520 --> 00:26:04,879
Speaker 7: but I think for rugby, probably in a lot of

521
00:26:05,080 --> 00:26:08,240
Speaker 7: and rugby Sevens in particular, you know, really kind of

522
00:26:08,240 --> 00:26:12,000
Speaker 7: grabs your eyes when it's on TV. You know, the

523
00:26:12,040 --> 00:26:13,359
Speaker 7: big challenge for us is how do you get those

524
00:26:13,359 --> 00:26:14,639
Speaker 7: people that are how do you get them to have

525
00:26:14,680 --> 00:26:17,040
Speaker 7: that first touch point with with the sport and so

526
00:26:17,520 --> 00:26:19,400
Speaker 7: you know, part of what we are trying to do

527
00:26:19,520 --> 00:26:24,040
Speaker 7: with with PR Seven's is to really increase that kind

528
00:26:24,040 --> 00:26:25,320
Speaker 7: of surrounding.

529
00:26:24,800 --> 00:26:26,440
Speaker 5: Festival atmosphere and ambiance.

530
00:26:26,520 --> 00:26:26,600
Speaker 9: Right.

531
00:26:27,200 --> 00:26:29,000
Speaker 7: That's kind of what Hong Kong sevens is known for,

532
00:26:29,160 --> 00:26:32,600
Speaker 7: Dubai sevens, London Seven's. You know, we are you know,

533
00:26:32,920 --> 00:26:35,840
Speaker 7: the way that we've set up our match days has

534
00:26:35,880 --> 00:26:38,520
Speaker 7: a break built in the middle for live music, right,

535
00:26:38,600 --> 00:26:41,040
Speaker 7: so we'll have Black Show, Lewis and the Honey Bears

536
00:26:41,040 --> 00:26:44,320
Speaker 7: playing at our halftime show in Austin. We have another

537
00:26:44,320 --> 00:26:46,960
Speaker 7: act that will be announced in Minnesota. But really it's

538
00:26:47,080 --> 00:26:50,879
Speaker 7: it's about live entertainment, right, and it's highly experiential, right,

539
00:26:50,920 --> 00:26:52,640
Speaker 7: And so you know, when we think about our in

540
00:26:52,720 --> 00:26:54,720
Speaker 7: person product, we want.

541
00:26:54,480 --> 00:26:56,159
Speaker 5: That to have that festival atmosphere.

542
00:26:56,160 --> 00:26:58,639
Speaker 7: We know that the distributed product and the content, you know,

543
00:26:58,680 --> 00:27:01,240
Speaker 7: the highlights, the action, we'll speak for itself, but we

544
00:27:01,240 --> 00:27:03,399
Speaker 7: want to make sure that fans that you know, we

545
00:27:03,480 --> 00:27:05,199
Speaker 7: have a hook to get fans that might say, oh,

546
00:27:05,200 --> 00:27:07,000
Speaker 7: I'm not really sure about this, or you know that

547
00:27:07,040 --> 00:27:08,920
Speaker 7: there's actually we're pushing them over the edge to make

548
00:27:08,920 --> 00:27:11,160
Speaker 7: that decision and have that first rugby experience.

549
00:27:11,920 --> 00:27:12,080
Speaker 1: You know.

550
00:27:12,160 --> 00:27:13,959
Speaker 7: The next step there, I think is to then kind

551
00:27:14,000 --> 00:27:16,080
Speaker 7: of get them into the ecosystem potentially maybe you know,

552
00:27:16,119 --> 00:27:18,320
Speaker 7: getting kids to play down the road, you know. But

553
00:27:18,359 --> 00:27:19,960
Speaker 7: that's that's I think a big part of what we're

554
00:27:20,000 --> 00:27:20,760
Speaker 7: what we're trying to build.

555
00:27:20,800 --> 00:27:22,399
Speaker 2: Well, and let's talk about Rugby seven. So you just

556
00:27:22,400 --> 00:27:25,520
Speaker 2: mentioned it right, June seventeen. Season starts Austin, Texas, goes

557
00:27:25,520 --> 00:27:28,760
Speaker 2: through the summer, ends in I think August sixth and Washington, DC.

558
00:27:28,880 --> 00:27:32,000
Speaker 2: That's the championship, right, So you know you've got broadcast partners,

559
00:27:32,000 --> 00:27:35,400
Speaker 2: so I think it's CBS and Fox Sports right that

560
00:27:35,520 --> 00:27:37,920
Speaker 2: you know, you know your your audience can can see

561
00:27:37,920 --> 00:27:39,639
Speaker 2: the matches. I mean, right, Like if I want to

562
00:27:39,640 --> 00:27:42,840
Speaker 2: see Ben Pickleman, Cody Melfy, I mean, how I you've

563
00:27:42,840 --> 00:27:44,640
Speaker 2: sold me? How How am I going to see them?

564
00:27:44,800 --> 00:27:46,560
Speaker 2: How many cities are you going to have events in?

565
00:27:46,880 --> 00:27:48,240
Speaker 2: How often is it going to air? Is in a

566
00:27:48,240 --> 00:27:49,800
Speaker 2: weekly too? I mean how often?

567
00:27:50,000 --> 00:27:50,200
Speaker 1: Yeah?

568
00:27:50,240 --> 00:27:52,720
Speaker 7: So so this year we'll have I mean, we've the

569
00:27:52,840 --> 00:27:55,720
Speaker 7: kind of a quick history of our competition is we're

570
00:27:55,760 --> 00:27:59,439
Speaker 7: you know, we're one of the first domestic rugby seven's

571
00:27:59,480 --> 00:28:02,879
Speaker 7: competition out there, kind of filling a part of that

572
00:28:02,880 --> 00:28:06,080
Speaker 7: that pyramid that that didn't previously exist in kind of

573
00:28:06,720 --> 00:28:11,800
Speaker 7: looking to create that incremental opportunity for players to play,

574
00:28:11,840 --> 00:28:12,840
Speaker 7: but also for fans to.

575
00:28:12,920 --> 00:28:14,560
Speaker 5: I think have a have a touch point with the sport.

576
00:28:14,840 --> 00:28:18,440
Speaker 7: We started with a one off pilot tournament in Memphis, Tennessee,

577
00:28:18,840 --> 00:28:22,760
Speaker 7: grew that to three stops last year. This upcoming summer,

578
00:28:22,760 --> 00:28:25,600
Speaker 7: we'll be doing a five stop circuit. We have we've

579
00:28:25,640 --> 00:28:28,440
Speaker 7: doubled the league in size just because of the interest

580
00:28:28,440 --> 00:28:32,520
Speaker 7: and the excitement. We've gone gone to eight franchises which

581
00:28:32,520 --> 00:28:35,080
Speaker 7: each have a men's team and a women's team, and

582
00:28:35,119 --> 00:28:38,000
Speaker 7: they'll play in two conferences, kind of alternating throughout the summer,

583
00:28:38,040 --> 00:28:40,600
Speaker 7: so it's you know, almost a semi weekly type of

584
00:28:41,000 --> 00:28:43,719
Speaker 7: event throughout the summer. We'll be going to Austin Minneapolis

585
00:28:43,760 --> 00:28:46,560
Speaker 7: as the first two legs, San Jose and Pittsburgh the

586
00:28:47,000 --> 00:28:49,560
Speaker 7: last two, and then the top teams from each conference

587
00:28:49,840 --> 00:28:50,280
Speaker 7: will come.

588
00:28:50,200 --> 00:28:51,600
Speaker 5: And compete in the championship in DC.

589
00:28:52,840 --> 00:28:55,680
Speaker 7: You know, it'll be distributed on CBS Sports Network and

590
00:28:55,800 --> 00:28:59,160
Speaker 7: f S one those the broadcast will kind of go

591
00:28:59,280 --> 00:29:02,040
Speaker 7: back and forth. You know, really exciting for us in

592
00:29:02,040 --> 00:29:03,560
Speaker 7: a lot of ways because you know, as I was

593
00:29:03,760 --> 00:29:08,160
Speaker 7: mentioning before, the idea of being able to get the

594
00:29:08,200 --> 00:29:10,240
Speaker 7: sport in front of an audience, right, you know people,

595
00:29:10,360 --> 00:29:12,720
Speaker 7: you know, the trend away for you know, from linear

596
00:29:12,760 --> 00:29:14,920
Speaker 7: to digital people. You know, I guess talk about that

597
00:29:14,960 --> 00:29:16,520
Speaker 7: all the time, but you know, there's still such a

598
00:29:16,560 --> 00:29:18,840
Speaker 7: massive audience out there on linear television and for us

599
00:29:18,840 --> 00:29:21,880
Speaker 7: to be able to take rugby seven's put that in

600
00:29:21,920 --> 00:29:25,000
Speaker 7: front of people, you know, a you know, the distilled

601
00:29:25,120 --> 00:29:27,640
Speaker 7: version of rugby with the highlights that hits the action,

602
00:29:27,880 --> 00:29:31,280
Speaker 7: the fun. It really I think is going to be

603
00:29:31,280 --> 00:29:33,000
Speaker 7: a special summer for us just to be able to

604
00:29:33,240 --> 00:29:35,960
Speaker 7: expose so many Americans to seeing that for the first time.

605
00:29:35,960 --> 00:29:38,120
Speaker 2: And then if feeds right into the Rugby World Cup, right, So,

606
00:29:38,160 --> 00:29:39,920
Speaker 2: I mean, it's just perfect on the timing side. And

607
00:29:40,160 --> 00:29:41,520
Speaker 2: you know, I just have to ask what we have

608
00:29:41,560 --> 00:29:43,200
Speaker 2: here about the World Cup. I think France is the

609
00:29:43,200 --> 00:29:47,280
Speaker 2: favorite according to Vegas to win the World Cup. Who

610
00:29:47,320 --> 00:29:48,240
Speaker 2: do you like this year?

611
00:29:48,600 --> 00:29:51,800
Speaker 7: You know, it's hard and we have a number of

612
00:29:52,600 --> 00:29:55,320
Speaker 7: Kiwis in our competition, so I think they'll probably you

613
00:29:55,360 --> 00:29:58,480
Speaker 7: know and actually in our in our company, and they

614
00:29:58,480 --> 00:30:00,520
Speaker 7: will get a little upset with with me if I

615
00:30:00,560 --> 00:30:03,960
Speaker 7: don't lean a certain way. But you know, I I

616
00:30:04,400 --> 00:30:06,440
Speaker 7: the Irish are looking pretty good too, Yeah, Irish.

617
00:30:06,480 --> 00:30:08,160
Speaker 5: The Irish look great, you know.

618
00:30:08,240 --> 00:30:11,040
Speaker 7: I I think everybody would love to see a Scotland

619
00:30:11,080 --> 00:30:11,680
Speaker 7: dark Horse.

620
00:30:11,760 --> 00:30:16,520
Speaker 2: Did you know, you know in Portugal? Right, are you

621
00:30:16,560 --> 00:30:18,720
Speaker 2: know our back? I mean, like you know, Chile's.

622
00:30:18,320 --> 00:30:20,760
Speaker 1: First time you are a fire start.

623
00:30:24,160 --> 00:30:26,240
Speaker 7: Yeah, there's a lot of American it's going to be

624
00:30:26,280 --> 00:30:29,320
Speaker 7: really upset you talked about Chile and then Portuguese rugby,

625
00:30:29,360 --> 00:30:32,080
Speaker 7: because that's a that's an open wound at the still.

626
00:30:32,200 --> 00:30:38,040
Speaker 1: So I'm gonna put this question in the eloquent Walter

627
00:30:38,280 --> 00:30:41,360
Speaker 1: Cronkite esque way. How do you make money out of this?

628
00:30:41,480 --> 00:30:41,680
Speaker 5: Man?

629
00:30:42,720 --> 00:30:45,120
Speaker 7: Yeah, I mean it's it's a you know, we are

630
00:30:45,160 --> 00:30:48,440
Speaker 7: a different I think one of the different ways that

631
00:30:48,480 --> 00:30:50,440
Speaker 7: we're set up as a as a competition, right, is

632
00:30:50,480 --> 00:30:53,960
Speaker 7: that we are a combined, true single entity, right. You know,

633
00:30:54,000 --> 00:30:56,200
Speaker 7: I think when we look at where the trends in

634
00:30:56,240 --> 00:30:58,240
Speaker 7: the sports business are going, right, we're kind of perfectly

635
00:30:58,240 --> 00:31:02,040
Speaker 7: positioned for those, right you look the investment coming into

636
00:31:02,040 --> 00:31:04,680
Speaker 7: women's sports. We're one of the first sports based off

637
00:31:04,720 --> 00:31:06,560
Speaker 7: of gender equity from the gig and the audience for

638
00:31:06,600 --> 00:31:09,160
Speaker 7: women's sports that's coming. You know, we're one of the first,

639
00:31:10,240 --> 00:31:12,840
Speaker 7: you know, I mean first professional women's rugby of any

640
00:31:12,880 --> 00:31:15,920
Speaker 7: kind in North America. And really, you know, I think

641
00:31:16,160 --> 00:31:18,560
Speaker 7: when you know it'll be the type of thing where

642
00:31:18,600 --> 00:31:21,960
Speaker 7: you see a full contact women's sport played on TV.

643
00:31:22,560 --> 00:31:24,320
Speaker 7: That's a that's a different type of thing that people

644
00:31:24,520 --> 00:31:28,160
Speaker 7: that have they haven't seen before. You know, the short

645
00:31:28,240 --> 00:31:30,240
Speaker 7: nature of the game. You know, sevens games are only

646
00:31:30,240 --> 00:31:33,160
Speaker 7: fourteen minutes long, their tournament style format. Right, sports are

647
00:31:33,160 --> 00:31:36,280
Speaker 7: getting shorter, they're getting more, they're getting faster, they're getting quicker.

648
00:31:36,800 --> 00:31:40,800
Speaker 7: We we fit that the immersive live event experiences, the

649
00:31:41,120 --> 00:31:43,640
Speaker 7: you know, the ticket sales component, the butts and seats,

650
00:31:43,640 --> 00:31:45,080
Speaker 7: you know, that's that's a that's a part of that.

651
00:31:46,080 --> 00:31:48,400
Speaker 7: And then the gaming, right you know, we are you know,

652
00:31:48,440 --> 00:31:51,479
Speaker 7: I think the one of the best possible products out

653
00:31:51,520 --> 00:31:53,680
Speaker 7: there for sports betting. Right, you know, there's a full

654
00:31:53,720 --> 00:31:56,880
Speaker 7: time outcome every fourteen minutes. You get eight of those

655
00:31:56,880 --> 00:31:59,080
Speaker 7: in a day. It's you know, for it's a sports

656
00:31:59,080 --> 00:32:00,920
Speaker 7: better stream and I say it's almost kind of you know,

657
00:32:01,400 --> 00:32:04,760
Speaker 7: comparable to what you might expect for you know, the

658
00:32:04,800 --> 00:32:06,920
Speaker 7: first weekend of March Madness, right, you get a lot

659
00:32:06,960 --> 00:32:09,280
Speaker 7: of that, that kind of really frequent outcomes. And I

660
00:32:09,320 --> 00:32:11,080
Speaker 7: know that I see the smile there on the sports

661
00:32:11,080 --> 00:32:13,240
Speaker 7: bedding side, which is.

662
00:32:15,800 --> 00:32:18,240
Speaker 8: Do we have a good chance for I mean the

663
00:32:18,320 --> 00:32:22,360
Speaker 8: chants are important right as Assy Oi that for for

664
00:32:22,640 --> 00:32:26,680
Speaker 8: the Australian team. Are just talking about that festival atmosphere.

665
00:32:26,920 --> 00:32:29,680
Speaker 8: What have you seen in terms of cultural things have

666
00:32:29,760 --> 00:32:33,640
Speaker 8: cropped up as a result of rugby games, sorry matches.

667
00:32:33,760 --> 00:32:35,400
Speaker 7: I think some of the big things you see at

668
00:32:35,400 --> 00:32:37,480
Speaker 7: sevens festivals, right, one of the one of the things

669
00:32:37,520 --> 00:32:40,400
Speaker 7: is you know from a from a Frans dress up

670
00:32:40,440 --> 00:32:43,440
Speaker 7: in costumes. Yeah, very you know, one of the kind

671
00:32:43,440 --> 00:32:45,200
Speaker 7: of i'd say one of the better ones I've seen.

672
00:32:45,280 --> 00:32:46,920
Speaker 7: I know because I was this was back in the

673
00:32:47,000 --> 00:32:48,800
Speaker 7: day when I when I went to the old Las

674
00:32:48,880 --> 00:32:50,520
Speaker 7: Vegas sevens when they came through here.

675
00:32:51,160 --> 00:32:52,000
Speaker 5: We did Will.

676
00:32:51,800 --> 00:32:54,680
Speaker 7: Ferrell characters, so we had you know, people, you know,

677
00:32:54,680 --> 00:32:57,920
Speaker 7: Buddy the Elf, we had a Bugatu, you know, people

678
00:32:57,920 --> 00:32:59,920
Speaker 7: you know, and that's kind of a theme that Rugby

679
00:33:00,040 --> 00:33:02,240
Speaker 7: Evans fans are known to incorporate. You know, they pick

680
00:33:02,400 --> 00:33:04,360
Speaker 7: you know, a group costume and show up all together.

681
00:33:05,120 --> 00:33:07,360
Speaker 7: They're sing alongs. You know, you get an in stadium

682
00:33:07,360 --> 00:33:09,840
Speaker 7: host that will be uh, you know, pitch, you know,

683
00:33:10,440 --> 00:33:13,080
Speaker 7: leading leading, you know, like a Sweet Caroline or something

684
00:33:13,120 --> 00:33:13,400
Speaker 7: like that.

685
00:33:13,440 --> 00:33:14,040
Speaker 5: With the crowd.

686
00:33:14,840 --> 00:33:16,720
Speaker 7: You know, there'll be you know, all sorts of fun

687
00:33:16,760 --> 00:33:19,520
Speaker 7: and games, you know, the cornhole tournaments, the other you

688
00:33:19,520 --> 00:33:22,880
Speaker 7: know kind of adjacent programming that really makes it, you know,

689
00:33:23,120 --> 00:33:25,200
Speaker 7: I think a special atmosphere for a lot of people

690
00:33:25,240 --> 00:33:27,120
Speaker 7: to you know, to connect to once.

691
00:33:27,200 --> 00:33:29,520
Speaker 1: Ganell, thank you so much for joining us on the

692
00:33:29,520 --> 00:33:32,440
Speaker 1: Bloomberg Business of Sports. Up next, on the show, boxing

693
00:33:32,480 --> 00:33:36,840
Speaker 1: promoter and Matt Troom president Eddie Hearn breaks down how

694
00:33:36,880 --> 00:33:40,719
Speaker 1: to put together a successful boxing event that is coming up.

695
00:33:40,760 --> 00:33:49,800
Speaker 1: You're listening to Bloomberg Radio around the world. Thanks for

696
00:33:49,920 --> 00:33:52,320
Speaker 1: joining us on the Bloomberg Business of Sports show, where

697
00:33:52,360 --> 00:33:54,240
Speaker 1: we explore the big money issues in the world of

698
00:33:54,280 --> 00:34:09,040
Speaker 1: sports on Michael Barr along with Scarlett fou and Damien Sassaur. Yeah,

699
00:34:09,040 --> 00:34:10,719
Speaker 1: I had to wait till the drums came and that's

700
00:34:10,719 --> 00:34:13,000
Speaker 1: one of the best wars. That's the best part of

701
00:34:13,040 --> 00:34:17,680
Speaker 1: that song, Man, It's fight time. Boxing in the US

702
00:34:17,800 --> 00:34:24,399
Speaker 1: is experiencing a resurgence. According to Stastista, in twenty twenty one,

703
00:34:24,880 --> 00:34:28,200
Speaker 1: six point seven million US Americans above the age of

704
00:34:28,320 --> 00:34:31,880
Speaker 1: six years old practice that sport at least once, and

705
00:34:31,960 --> 00:34:34,880
Speaker 1: around one point five million of them did it in

706
00:34:35,080 --> 00:34:39,040
Speaker 1: order to participate in a competition. That's the most in

707
00:34:39,080 --> 00:34:39,720
Speaker 1: its history.

708
00:34:39,920 --> 00:34:42,400
Speaker 8: So joining us now to talk about world boxing and

709
00:34:42,440 --> 00:34:45,400
Speaker 8: how to promote it properly is the president of mattrum

710
00:34:45,600 --> 00:34:48,560
Speaker 8: Eddie hearn Eddie. Welcome to the Bloomberg Business of Sports.

711
00:34:48,719 --> 00:34:49,520
Speaker 10: Thanks for having me.

712
00:34:49,640 --> 00:34:51,880
Speaker 8: I'll start this one off, Michael. When it comes to

713
00:34:51,960 --> 00:34:55,080
Speaker 8: setting the scene for major boxing events, the background on

714
00:34:55,120 --> 00:34:58,160
Speaker 8: the fighters involved is so critical. How do you ensure

715
00:34:58,200 --> 00:35:00,800
Speaker 8: that the storytelling is part of the live event.

716
00:35:01,120 --> 00:35:03,920
Speaker 10: Well, the narrative of every event, every fire, is built

717
00:35:03,920 --> 00:35:06,400
Speaker 10: over a period of time, and really the success of

718
00:35:06,440 --> 00:35:09,040
Speaker 10: the show in terms of ticket sales or you know,

719
00:35:09,120 --> 00:35:12,560
Speaker 10: live viewership or subscription is built through the narrative. So

720
00:35:12,680 --> 00:35:14,280
Speaker 10: that starts a long time before.

721
00:35:14,440 --> 00:35:14,600
Speaker 1: You know.

722
00:35:14,640 --> 00:35:16,520
Speaker 10: As a promoter, you have to tell a story. Really,

723
00:35:16,680 --> 00:35:20,600
Speaker 10: I'm on storyteller. All these stories have to unfold in

724
00:35:20,640 --> 00:35:23,080
Speaker 10: the build up so that when you come on the night,

725
00:35:23,640 --> 00:35:26,520
Speaker 10: those stories have been told, you know, and almost like

726
00:35:26,560 --> 00:35:29,440
Speaker 10: those those viewers, those those spectators in the arena have

727
00:35:29,480 --> 00:35:33,200
Speaker 10: already read the book. Now, the in vision experience within

728
00:35:33,239 --> 00:35:35,799
Speaker 10: the arena for us is also important. So during the night,

729
00:35:36,040 --> 00:35:38,279
Speaker 10: we're playing a lot of that shoulder programming and we're

730
00:35:38,280 --> 00:35:40,759
Speaker 10: playing a lot of those vts to just get that

731
00:35:40,880 --> 00:35:45,560
Speaker 10: arena pump live DJ's music energy. You know, that live

732
00:35:45,640 --> 00:35:48,239
Speaker 10: experience is important for the fans in the arena, but

733
00:35:48,280 --> 00:35:51,600
Speaker 10: it's also important for the viewers as well watching on

734
00:35:51,640 --> 00:35:54,080
Speaker 10: the zone to make sure they get that energy as well.

735
00:35:54,200 --> 00:35:56,440
Speaker 10: And that's our showcase as a business. Yeah, you know,

736
00:35:56,840 --> 00:35:59,520
Speaker 10: every time we stage a live event, could be one

737
00:35:59,560 --> 00:36:02,440
Speaker 10: across different sports that we promote. That's our product.

738
00:36:02,560 --> 00:36:04,960
Speaker 2: But Eddie, isn't this more of the mattrom philosophy rate

739
00:36:04,960 --> 00:36:07,040
Speaker 2: you try to have these fades in the box's hometown rate.

740
00:36:07,080 --> 00:36:09,920
Speaker 2: You did that with Canalo Alvarez in I Guandalahara. You know,

741
00:36:10,000 --> 00:36:12,239
Speaker 2: you talked to us a little bit about that methodology

742
00:36:12,280 --> 00:36:14,680
Speaker 2: of doing that and what that brings to the you know,

743
00:36:14,800 --> 00:36:16,080
Speaker 2: in person event itself.

744
00:36:16,080 --> 00:36:18,359
Speaker 10: I mean, isn't it so obvious? You know, like that's

745
00:36:18,360 --> 00:36:20,960
Speaker 10: the thing that baffled me come into America to promote

746
00:36:21,320 --> 00:36:23,960
Speaker 10: was that these guys don't get built in their hometown.

747
00:36:24,280 --> 00:36:27,360
Speaker 10: You know, we know that some cities will bring extra

748
00:36:27,400 --> 00:36:29,680
Speaker 10: dollars to the table. Las Vegas is a great example.

749
00:36:29,719 --> 00:36:31,960
Speaker 10: I mean, you know, Canelo Alvarez had to take probably

750
00:36:32,000 --> 00:36:34,560
Speaker 10: a ten million dollar pay cut to fight in Guadalajara

751
00:36:34,920 --> 00:36:36,640
Speaker 10: over doing it at the T Mobile. But you know,

752
00:36:36,640 --> 00:36:39,440
Speaker 10: when you're building a fighter to get that energy that

753
00:36:39,440 --> 00:36:41,800
Speaker 10: we talk about, to get that passion, it's very different.

754
00:36:41,880 --> 00:36:43,640
Speaker 10: Like in England, we've been doing it for years. If

755
00:36:43,680 --> 00:36:46,960
Speaker 10: you're from Liverpool, you fight in Liverpool. If you're from Manchester,

756
00:36:47,040 --> 00:36:50,000
Speaker 10: you fight in Manchester. If you're from Philadelphia you don't

757
00:36:50,000 --> 00:36:52,880
Speaker 10: fight in La Well, how can you expect the people

758
00:36:53,440 --> 00:36:54,399
Speaker 10: to be behind you?

759
00:36:54,719 --> 00:36:55,680
Speaker 8: The advantage is critical?

760
00:36:55,840 --> 00:36:57,880
Speaker 10: Yeah, But also like last week, we're in New Orleans

761
00:36:57,920 --> 00:36:59,839
Speaker 10: with Regis Program. You know, it's his first fight there

762
00:36:59,840 --> 00:37:02,160
Speaker 10: in five years. This is a world champion and it's

763
00:37:02,200 --> 00:37:04,719
Speaker 10: a lot easier to sell tickets, it's a lot easier

764
00:37:04,760 --> 00:37:08,279
Speaker 10: to create interest, to drive enthusiasm and atmosphere when it's

765
00:37:08,360 --> 00:37:11,839
Speaker 10: your own and that as a viewer, you're watching this

766
00:37:11,920 --> 00:37:14,399
Speaker 10: live event, going wow, this is a big event. Look

767
00:37:14,440 --> 00:37:16,520
Speaker 10: at the atmosphere in there, and that's really what live

768
00:37:16,560 --> 00:37:17,560
Speaker 10: Sport's about.

769
00:37:17,719 --> 00:37:23,040
Speaker 1: The Olympics is something that's really important to introduce fans

770
00:37:23,560 --> 00:37:25,920
Speaker 1: to boxing, to the art of the game.

771
00:37:26,080 --> 00:37:29,560
Speaker 10: Yeah, and also about development of the sport through grassroots

772
00:37:29,600 --> 00:37:32,840
Speaker 10: and actually encouraging people to participate in the sport. I

773
00:37:32,840 --> 00:37:35,319
Speaker 10: think at the top end, at the elitist level of

774
00:37:35,360 --> 00:37:38,240
Speaker 10: the sport, there's a perception that boxing is price fighting,

775
00:37:38,360 --> 00:37:41,560
Speaker 10: and it is. But also we're big supporters and believers

776
00:37:41,600 --> 00:37:45,520
Speaker 10: that actually boxing within the community changes young people's lives

777
00:37:45,520 --> 00:37:47,799
Speaker 10: and their directions. It teaches them a lot of things

778
00:37:47,880 --> 00:37:53,520
Speaker 10: that are missing from youth today. Discipline, respect, manners, physical activity,

779
00:37:53,960 --> 00:37:56,040
Speaker 10: mental clarity, all this kind of stuff.

780
00:37:56,080 --> 00:37:58,239
Speaker 2: Well, any when I think of live boxing matches, you know,

781
00:37:58,239 --> 00:37:59,719
Speaker 2: I used to think of those events in Vegas, like

782
00:37:59,760 --> 00:38:01,200
Speaker 2: you said, where you could never get a ticket, you

783
00:38:01,239 --> 00:38:03,640
Speaker 2: couldn't hope to get a ticket. But you've you've promoted

784
00:38:03,680 --> 00:38:06,680
Speaker 2: events in Wembley eighty to ninety thousand people in Arlington, Texas.

785
00:38:06,680 --> 00:38:08,800
Speaker 2: If I'm that Misniaque and seventy three thousand people, I

786
00:38:08,840 --> 00:38:12,080
Speaker 2: think the largest indoor you know, boxing match ever, you know,

787
00:38:12,400 --> 00:38:14,400
Speaker 2: But then you talk about having these kind of smaller

788
00:38:14,440 --> 00:38:17,600
Speaker 2: local venues. Talked to us about the mayor of Fresno

789
00:38:18,400 --> 00:38:21,280
Speaker 2: renamed October sixteenth Eddie Hearndell.

790
00:38:21,360 --> 00:38:23,040
Speaker 10: Well, I mean talked to us about there's a really

791
00:38:23,040 --> 00:38:27,320
Speaker 10: embarrassing story about that actually. So yeah, So I'm in Fresno.

792
00:38:28,040 --> 00:38:31,560
Speaker 10: It was Mikey Garcia was fighting there and we're up

793
00:38:31,560 --> 00:38:33,719
Speaker 10: on the stage and then, you know, one of my

794
00:38:33,800 --> 00:38:36,080
Speaker 10: team come over and said, the Mayor's got something for you.

795
00:38:36,120 --> 00:38:38,880
Speaker 10: It's pretty big deal. And I said, what's that, you know,

796
00:38:38,960 --> 00:38:40,960
Speaker 10: and they said that they want October the I think

797
00:38:40,960 --> 00:38:42,080
Speaker 10: it was the October sixteenth.

798
00:38:42,120 --> 00:38:42,840
Speaker 5: It was during COVID.

799
00:38:42,960 --> 00:38:44,719
Speaker 10: Yeah, yeah, I know, it's just coming through the back

800
00:38:44,760 --> 00:38:46,680
Speaker 10: of COVID. It was like a first sort of live

801
00:38:46,719 --> 00:38:50,680
Speaker 10: event back. They want Saturday night to be Eddie Hearnday,

802
00:38:50,840 --> 00:38:53,359
Speaker 10: October to sixteenth before So I.

803
00:38:53,280 --> 00:38:53,759
Speaker 4: Was like, wow.

804
00:38:53,800 --> 00:38:54,399
Speaker 5: They came up.

805
00:38:54,600 --> 00:38:57,120
Speaker 10: They gave me a plaque and it said October sixteenth

806
00:38:57,160 --> 00:38:59,680
Speaker 10: in Fresno, Eddie Hearnde And I was like, I said

807
00:38:59,719 --> 00:39:03,040
Speaker 10: to my you know, make sure you don't schedule an

808
00:39:03,080 --> 00:39:07,040
Speaker 10: event on October sixteen next year, because you should come back.

809
00:39:08,360 --> 00:39:15,799
Speaker 10: And they said, no, it's just this year. That's actually, yeah,

810
00:39:16,040 --> 00:39:18,160
Speaker 10: but you know, I was going to say, I've been

811
00:39:18,239 --> 00:39:21,600
Speaker 10: keeping that secret, but I've just told everyone. So it

812
00:39:21,640 --> 00:39:22,080
Speaker 10: was only.

813
00:39:21,960 --> 00:39:23,240
Speaker 5: Ready, her and day for one day.

814
00:39:23,080 --> 00:39:23,960
Speaker 10: But it was a great day.

815
00:39:24,200 --> 00:39:27,000
Speaker 8: What's the biggest difference from where you sit in terms

816
00:39:27,040 --> 00:39:29,920
Speaker 8: of the energy between a fight that staged in a

817
00:39:29,960 --> 00:39:32,640
Speaker 8: stadium with eighty thousand, ninety thousand seats versus a smaller,

818
00:39:32,719 --> 00:39:36,200
Speaker 8: more intimate setting where you know, everyone feels like maybe

819
00:39:36,400 --> 00:39:39,759
Speaker 8: you know they're within thirty forty feet of the actual Yeah.

820
00:39:39,960 --> 00:39:43,080
Speaker 10: I think that a hardcore boxing fan will always prefer

821
00:39:43,160 --> 00:39:45,640
Speaker 10: that intimacy. And I'm in a bubble, I'm in my

822
00:39:45,680 --> 00:39:47,520
Speaker 10: own world, so I could be it could just be

823
00:39:47,600 --> 00:39:49,239
Speaker 10: me watching these fights.

824
00:39:48,920 --> 00:39:49,080
Speaker 1: You know.

825
00:39:49,160 --> 00:39:51,719
Speaker 10: But like when you do ninety thousand at Wembley, or

826
00:39:51,719 --> 00:39:55,160
Speaker 10: we did Dallas Cowboys Islandton seventy six thousand, Guadalahara a

827
00:39:55,200 --> 00:39:57,200
Speaker 10: couple of weeks ago, fifty five thousand, you kind of

828
00:39:57,239 --> 00:40:00,359
Speaker 10: look around and you just think, what is going on here?

829
00:40:00,520 --> 00:40:03,879
Speaker 10: You know, it's quite a hallucinogenic experience where I think

830
00:40:03,920 --> 00:40:07,720
Speaker 10: the hardcore boxing fan isn't a fan of those eighty

831
00:40:07,840 --> 00:40:10,640
Speaker 10: ninety thousand because they want their own little world, you know.

832
00:40:10,719 --> 00:40:12,879
Speaker 10: But as a spectacle I mean when we talk about

833
00:40:12,880 --> 00:40:15,600
Speaker 10: growing our business, when we talk about growing the sport,

834
00:40:15,880 --> 00:40:18,640
Speaker 10: those nights are our most powerful. You know, when we

835
00:40:18,680 --> 00:40:21,600
Speaker 10: turn around and we say, right tonight we're in Dallas Cowboys,

836
00:40:22,160 --> 00:40:24,760
Speaker 10: you know, and I'm looking around it and the images

837
00:40:24,840 --> 00:40:27,239
Speaker 10: are going worldwide of you know, that's Mattroom, and that's

838
00:40:27,239 --> 00:40:29,920
Speaker 10: that's Eddie Hern and that's that's us continues to put

839
00:40:29,960 --> 00:40:32,239
Speaker 10: on the bigger shows globally. So that's for us, the

840
00:40:32,400 --> 00:40:35,320
Speaker 10: massive box tick. But I also do like the intimacy.

841
00:40:35,360 --> 00:40:37,880
Speaker 10: I mean, Madison Square Garden's only four thousand.

842
00:40:37,600 --> 00:40:39,279
Speaker 8: Yeah, but intimrate it is.

843
00:40:39,320 --> 00:40:42,560
Speaker 10: But it's a great little I mean, the energy is amazing.

844
00:40:43,400 --> 00:40:45,200
Speaker 2: Eddie Can I can I just ask you? I got

845
00:40:45,239 --> 00:40:47,160
Speaker 2: to ask this question. I know I hate to get serious,

846
00:40:47,200 --> 00:40:48,800
Speaker 2: but it is a question. I think that's kind of

847
00:40:48,800 --> 00:40:50,799
Speaker 2: relevant given the day and age we're in. You know,

848
00:40:50,960 --> 00:40:53,200
Speaker 2: you've got a bit of heat for Ruiz Joshua too.

849
00:40:53,760 --> 00:40:55,759
Speaker 2: It took places in Saudi Arabia. I wonder if you

850
00:40:55,760 --> 00:40:57,400
Speaker 2: could tie to us a little bit, you know, are

851
00:40:57,400 --> 00:41:00,160
Speaker 2: there any tickaways that that left you with? Given what's

852
00:41:00,200 --> 00:41:02,239
Speaker 2: going on with the PGA.

853
00:41:02,600 --> 00:41:05,399
Speaker 10: It was quite challenging because it was at a time

854
00:41:05,440 --> 00:41:08,240
Speaker 10: as well. I mean we're looking back talking about four years.

855
00:41:08,040 --> 00:41:11,680
Speaker 2: Ago now, where though it was human rights, probably even.

856
00:41:11,600 --> 00:41:14,960
Speaker 10: More absolutely, And you know, it's difficult. I don't like

857
00:41:15,000 --> 00:41:17,880
Speaker 10: to just distance boxing from other sports. But what we

858
00:41:17,920 --> 00:41:21,359
Speaker 10: talked about earlier, it is prize fighting, right, and when

859
00:41:21,520 --> 00:41:24,319
Speaker 10: others are there already, not to pass the buck, but

860
00:41:24,400 --> 00:41:27,560
Speaker 10: when wwe are there. You know, at the time PGA

861
00:41:27,719 --> 00:41:30,759
Speaker 10: were in there, you know, staging events, Formula one were

862
00:41:30,760 --> 00:41:32,320
Speaker 10: doing big deals with them. I looked at it and

863
00:41:32,360 --> 00:41:34,760
Speaker 10: I was like, guys, we're just staging a fight. Yeah,

864
00:41:34,800 --> 00:41:37,080
Speaker 10: you know, and it's very difficult. My job is to

865
00:41:37,080 --> 00:41:40,640
Speaker 10: maximize the income of a fighter in a short career

866
00:41:40,680 --> 00:41:42,640
Speaker 10: and provide them with the biggest opportunities. And when I'm

867
00:41:42,680 --> 00:41:45,760
Speaker 10: saying to Anthony and Joshua, you've got twenty million dollars

868
00:41:46,040 --> 00:41:49,319
Speaker 10: to fight Andy Rhees at MSG or sixty million to

869
00:41:49,400 --> 00:41:52,239
Speaker 10: fight him in sort Saudi Arabia, it's a very short conversation.

870
00:41:52,640 --> 00:41:55,239
Speaker 10: And actually I'm not really doing my job if I

871
00:41:55,280 --> 00:41:56,080
Speaker 10: don't deliver that up.

872
00:41:56,160 --> 00:41:58,239
Speaker 2: You know, it's an interesting point you make though, to

873
00:41:58,440 --> 00:42:02,480
Speaker 2: you know, pugilism and human raids. You know who cares, right,

874
00:42:02,520 --> 00:42:04,720
Speaker 2: But when you're talking golf, which is, you know, another

875
00:42:04,760 --> 00:42:06,239
Speaker 2: game of sport. However you want to look at it

876
00:42:06,480 --> 00:42:08,680
Speaker 2: within the context of human raids, it took on a very,

877
00:42:08,920 --> 00:42:10,719
Speaker 2: very difference, and just pointing out what I.

878
00:42:10,719 --> 00:42:13,320
Speaker 10: Will say though having been there, I've staged two fights

879
00:42:13,360 --> 00:42:17,440
Speaker 10: in Saudi Arabia. The people behind the growth of boxing

880
00:42:17,480 --> 00:42:21,799
Speaker 10: in Saudi Arabia have a massive passion for boxing. Grassroots

881
00:42:21,800 --> 00:42:25,919
Speaker 10: participation has gone up nearly six hundred percent since that fight.

882
00:42:26,320 --> 00:42:28,359
Speaker 10: I saw with my own eyes. When we returned there

883
00:42:28,480 --> 00:42:31,360
Speaker 10: last year for Usik against Joshua, it was a completely

884
00:42:31,360 --> 00:42:34,400
Speaker 10: different place. Right kids were out, girls were out, women

885
00:42:34,400 --> 00:42:36,360
Speaker 10: were out, We were going to local boxing clubs. So,

886
00:42:37,160 --> 00:42:39,040
Speaker 10: you know, I get asked a question all the time

887
00:42:39,080 --> 00:42:43,279
Speaker 10: about sports washing. I have to say, I've seen what

888
00:42:43,400 --> 00:42:46,600
Speaker 10: live sport has done to make changes in that country.

889
00:42:46,760 --> 00:42:48,920
Speaker 10: Do there need to be more changes? Of course, I'm

890
00:42:48,960 --> 00:42:51,480
Speaker 10: not going to sit here and say everything's fine over there,

891
00:42:51,760 --> 00:42:55,600
Speaker 10: but I've seen with my own eyes sport change. You know,

892
00:42:55,680 --> 00:42:58,160
Speaker 10: young people in Saudi Arabia, and you know we're now

893
00:42:58,200 --> 00:43:01,640
Speaker 10: negotiating another fight there. She's Joshua Walda for December.

894
00:43:02,000 --> 00:43:04,359
Speaker 2: Yeah, I mean for somebody with deep pockets to come

895
00:43:04,360 --> 00:43:06,520
Speaker 2: in there and rattle the system a bit. I mean

896
00:43:06,600 --> 00:43:09,919
Speaker 2: it's gonna happen. It's going to happen, so so yeah,

897
00:43:09,960 --> 00:43:11,000
Speaker 2: I mean I take your point.

898
00:43:11,040 --> 00:43:11,480
Speaker 5: I agree.

899
00:43:11,640 --> 00:43:16,399
Speaker 1: Eddie Earn, President Matthroom Sport. Oh my goodness, Eddie, thank

900
00:43:16,440 --> 00:43:18,200
Speaker 1: you so much man, thank you for coming on the

901
00:43:18,200 --> 00:43:21,319
Speaker 1: Bloomberg Business of Sports. We really do appreciate it. Up

902
00:43:21,360 --> 00:43:23,600
Speaker 1: next on the show, Scarlet sits down with Next in

903
00:43:23,680 --> 00:43:27,520
Speaker 1: Sports hosts Jason Kelly and Vanessa Perdomo to discuss the

904
00:43:27,640 --> 00:43:31,360
Speaker 1: latest from their show as they focus on the popular

905
00:43:31,600 --> 00:43:37,640
Speaker 1: tailgating game corn Hole. I've been waiting for this. Where's

906
00:43:37,640 --> 00:43:40,800
Speaker 1: My money? That's next on the Bloomberg Business of Sports.

907
00:43:40,960 --> 00:43:43,760
Speaker 1: I'm Michael Barr, along with Scarlett Foo and Damian Sasaur.

908
00:43:43,920 --> 00:43:44,960
Speaker 1: This is Bloomberg.

909
00:43:50,200 --> 00:43:52,680
Speaker 8: This is the Bloomberg Business of Sports podcast where we

910
00:43:52,719 --> 00:43:54,840
Speaker 8: cover the big money issues in the world of sports.

911
00:43:55,080 --> 00:43:58,080
Speaker 8: I'm Scarlett Fool and today we are bringing in Bloomberg's

912
00:43:58,200 --> 00:44:00,880
Speaker 8: Vanessa Perdomo and Jason Kelly, who have a new series

913
00:44:00,920 --> 00:44:05,080
Speaker 8: called Next in Sports, and their latest episode focuses on

914
00:44:05,640 --> 00:44:07,880
Speaker 8: I don't know if it's a sport an activity.

915
00:44:08,120 --> 00:44:10,719
Speaker 11: I would gladly say that I wouldn't call it a

916
00:44:10,760 --> 00:44:13,000
Speaker 11: sport either, it's a competition for.

917
00:44:12,960 --> 00:44:16,719
Speaker 8: Sure, and that would be on corn Hole and cornhole

918
00:44:16,800 --> 00:44:18,879
Speaker 8: is I mean, this is the game that people play

919
00:44:18,880 --> 00:44:21,239
Speaker 8: when they go tailgating, right, yeah, it.

920
00:44:21,239 --> 00:44:23,880
Speaker 11: Is, so it's necessarily a drinking game or like a

921
00:44:23,920 --> 00:44:27,600
Speaker 11: backyard game. But listen, I mean, anything is a sport

922
00:44:27,760 --> 00:44:30,400
Speaker 11: if you decide to make it one. I think that's

923
00:44:30,480 --> 00:44:34,560
Speaker 11: something that we've seen a lot when we're filming this series.

924
00:44:35,239 --> 00:44:37,520
Speaker 11: And if you take it seriously enough, which they do,

925
00:44:37,600 --> 00:44:41,919
Speaker 11: and these players athletes, if you so call them, work

926
00:44:41,960 --> 00:44:44,839
Speaker 11: really hard. They do, you know, and they practice their craft.

927
00:44:44,520 --> 00:44:46,239
Speaker 4: A lot, and they're really good.

928
00:44:46,239 --> 00:44:46,959
Speaker 12: They're really good.

929
00:44:47,000 --> 00:44:49,240
Speaker 9: They're really I mean, I think we can both attest

930
00:44:49,320 --> 00:44:53,080
Speaker 9: to the fact they are a crazy good. I mean

931
00:44:53,120 --> 00:44:58,680
Speaker 9: it does take an amazing amount of concentration, hand eye coordination, focus.

932
00:44:58,719 --> 00:45:00,400
Speaker 9: I mean just that sounds like scaled of it. I

933
00:45:00,440 --> 00:45:02,960
Speaker 9: mean there is skill. There is real skill to it.

934
00:45:03,160 --> 00:45:06,480
Speaker 9: And I mean, if we gauge what's a sport by

935
00:45:06,480 --> 00:45:09,600
Speaker 9: what's on ESPN, it's a huge hit on ESPN and

936
00:45:09,680 --> 00:45:11,600
Speaker 9: it was like the pandemic hit it is.

937
00:45:11,680 --> 00:45:14,759
Speaker 11: And every time we talked to someone about it, they

938
00:45:14,760 --> 00:45:16,880
Speaker 11: were like, oh yeah, definitely watched on ESPN one.

939
00:45:17,760 --> 00:45:20,200
Speaker 8: And part of that is because during the pandemic when

940
00:45:20,239 --> 00:45:25,080
Speaker 8: Live Sports shut down, the commissioner of the Cornhole, the.

941
00:45:25,040 --> 00:45:28,160
Speaker 9: Professional American Cornhole League yeacl ACL.

942
00:45:28,280 --> 00:45:32,440
Speaker 8: Yes, he saw an opportunity and he managed to convince ESPN.

943
00:45:32,480 --> 00:45:34,440
Speaker 8: I guess it wasn't very hard to convince ESPN, but

944
00:45:34,719 --> 00:45:36,160
Speaker 8: he said, let's continue doing this.

945
00:45:36,400 --> 00:45:39,759
Speaker 9: Yeah, he did it and basically said, I can stand up.

946
00:45:39,800 --> 00:45:44,520
Speaker 9: This is Stacey. He said, we can stand up tournaments.

947
00:45:44,680 --> 00:45:47,239
Speaker 9: I have the social distancing figured out. We obviously aren't

948
00:45:47,239 --> 00:45:50,600
Speaker 9: going to have audiences and ESPN, I mean, remember this

949
00:45:50,640 --> 00:45:54,200
Speaker 9: is summer of twenty twenty. They were desperate for I

950
00:45:54,239 --> 00:46:00,000
Speaker 9: mean desperate probably understates how they felt about their life

951
00:46:00,200 --> 00:46:02,680
Speaker 9: of contact. I mean they really needed stuff on the air.

952
00:46:03,200 --> 00:46:05,719
Speaker 9: And I have to say, I mean I certainly was

953
00:46:05,719 --> 00:46:08,160
Speaker 9: when long before we worked on this story. You tune

954
00:46:08,200 --> 00:46:10,640
Speaker 9: in and you're like, yeah, I want to watch this.

955
00:46:11,360 --> 00:46:12,239
Speaker 9: I'm in It is.

956
00:46:12,280 --> 00:46:14,839
Speaker 11: Kind of I mean, it's definitely captivating. It's something that

957
00:46:15,000 --> 00:46:18,399
Speaker 11: is easily digestible as well, especially because of how many

958
00:46:18,440 --> 00:46:20,879
Speaker 11: people do know how to play, how many people play

959
00:46:20,920 --> 00:46:21,880
Speaker 11: at tailgates and stuff.

960
00:46:21,880 --> 00:46:23,399
Speaker 12: So you can definitely watch it.

961
00:46:23,800 --> 00:46:27,200
Speaker 11: But when then you talk to the athletes themselves and stuff,

962
00:46:27,239 --> 00:46:29,600
Speaker 11: and they are not the ones who are playing at

963
00:46:29,600 --> 00:46:32,920
Speaker 11: the tailgate. They they're better and it's funny listening to

964
00:46:32,960 --> 00:46:36,000
Speaker 11: them here. People talk to them about, oh I would

965
00:46:36,239 --> 00:46:38,600
Speaker 11: I could definitely beat you, you know, and they're like,

966
00:46:38,680 --> 00:46:39,520
Speaker 11: I don't think so.

967
00:46:39,520 --> 00:46:43,480
Speaker 8: So here's the thing that had me really mesmerized was

968
00:46:43,520 --> 00:46:46,040
Speaker 8: that you had men in suits talking to you about

969
00:46:46,080 --> 00:46:50,120
Speaker 8: Cornhole being the next potential next NFL, which you know

970
00:46:50,160 --> 00:46:52,600
Speaker 8: at the start of the video. I kind of was like, really,

971
00:46:52,640 --> 00:46:54,600
Speaker 8: how on earth is that can happen? What is the

972
00:46:54,640 --> 00:46:58,680
Speaker 8: business model here for Cornhole being a profitable enterprise?

973
00:46:59,080 --> 00:47:03,360
Speaker 9: So I I was in that interview with Jim Simmons,

974
00:47:03,400 --> 00:47:06,880
Speaker 9: who's one of the backers of this league, and he

975
00:47:06,960 --> 00:47:10,600
Speaker 9: said it with a straight face, and I think he

976
00:47:10,719 --> 00:47:13,440
Speaker 9: means it in the sense that if you think about

977
00:47:13,680 --> 00:47:16,320
Speaker 9: the potential of all the people who could play this game,

978
00:47:17,280 --> 00:47:20,200
Speaker 9: it's massive. It has not really gone global yet. They're

979
00:47:20,200 --> 00:47:22,399
Speaker 9: trying to do that. They're they're in Europe a bit,

980
00:47:22,440 --> 00:47:25,560
Speaker 9: but they want to take it even more global. To me,

981
00:47:25,680 --> 00:47:28,040
Speaker 9: one of the most interesting bits about it, I think

982
00:47:28,360 --> 00:47:32,000
Speaker 9: Venessa feels the same way, is that they essentially own

983
00:47:32,160 --> 00:47:34,520
Speaker 9: the sport too, so they have, you know, all these

984
00:47:34,560 --> 00:47:37,880
Speaker 9: licensing and marketing deals, and so if you're buying an

985
00:47:37,960 --> 00:47:41,879
Speaker 9: official cornhole board, like that's going back to them. They

986
00:47:41,920 --> 00:47:44,000
Speaker 9: they have a real control.

987
00:47:45,480 --> 00:47:47,080
Speaker 8: They sell the bean bags, they sell the board.

988
00:47:47,160 --> 00:47:49,680
Speaker 12: Yeah, exactly, it's the it's the bags, it's the boards.

989
00:47:49,760 --> 00:47:53,960
Speaker 11: And you would be shocked at how many bags, how

990
00:47:54,000 --> 00:47:57,280
Speaker 11: many different kinds of bags there are, and that they're

991
00:47:57,320 --> 00:47:59,719
Speaker 11: they're allowed to use them like you don't. They don't

992
00:47:59,719 --> 00:48:02,399
Speaker 11: have to use the same ones competing against each other.

993
00:48:02,800 --> 00:48:06,520
Speaker 11: And I would say there's dozens, not hundreds of different

994
00:48:06,600 --> 00:48:09,919
Speaker 11: kinds of bags. So that's its own revenue stream right there.

995
00:48:10,080 --> 00:48:12,440
Speaker 11: Which when we played, me and Jason played with the

996
00:48:12,480 --> 00:48:16,359
Speaker 11: pros and we did use different kinds, and I will

997
00:48:16,400 --> 00:48:18,719
Speaker 11: say it made me really want to get like official

998
00:48:18,760 --> 00:48:20,440
Speaker 11: bags because it felt very different.

999
00:48:20,719 --> 00:48:23,400
Speaker 9: Yeah, and it when you're playing with professionals, first of all,

1000
00:48:23,440 --> 00:48:27,600
Speaker 9: they're really good. Second of all, like, the field of

1001
00:48:27,640 --> 00:48:31,120
Speaker 9: play is typically much longer than you set up at

1002
00:48:31,160 --> 00:48:34,480
Speaker 9: you know, your backyard tailgate or your backyard or at tailgate,

1003
00:48:35,680 --> 00:48:38,120
Speaker 9: and it is it's really difficult. One of one of

1004
00:48:38,200 --> 00:48:39,959
Speaker 9: my favorite things about it was talking to this guy

1005
00:48:40,600 --> 00:48:43,640
Speaker 9: Trey Ryder, who has been called the Tony Romo of cornhole,

1006
00:48:44,680 --> 00:48:47,600
Speaker 9: and part of that is because so he became by

1007
00:48:47,600 --> 00:48:50,520
Speaker 9: the way, this guy graduated summa cum laudi from Clemson

1008
00:48:51,440 --> 00:48:55,000
Speaker 9: in chemical engineering. He's like a super smart guy. But

1009
00:48:55,040 --> 00:48:57,080
Speaker 9: now he works for the American Cornhole League in part

1010
00:48:57,080 --> 00:49:01,719
Speaker 9: because his dad told him, like, this is where you know,

1011
00:49:01,840 --> 00:49:05,000
Speaker 9: like you could be really good at this as a commentator.

1012
00:49:05,080 --> 00:49:06,760
Speaker 4: He basically told him, you're not good enough.

1013
00:49:06,640 --> 00:49:11,600
Speaker 8: To play chemical engineer. Yes, does not play cornhole, but

1014
00:49:11,680 --> 00:49:13,160
Speaker 8: he does the color commentary.

1015
00:49:13,320 --> 00:49:15,239
Speaker 9: He plays cornhole, but he's not good enough to be

1016
00:49:15,320 --> 00:49:19,640
Speaker 9: like on the circuit. He's really good, but he is

1017
00:49:19,719 --> 00:49:25,520
Speaker 9: now like the guy and if you watch the games

1018
00:49:25,520 --> 00:49:28,520
Speaker 9: that he is calling, like he he's just like Tony Roman,

1019
00:49:28,600 --> 00:49:30,799
Speaker 9: Like he'll be like okay, and he'll draw like with

1020
00:49:30,800 --> 00:49:33,640
Speaker 9: a t illustrator, like this is where the bag's gonna go,

1021
00:49:34,120 --> 00:49:35,960
Speaker 9: and this is what he's gonna do it. He's gonna,

1022
00:49:36,000 --> 00:49:37,840
Speaker 9: you know, try and block here. He's gonna do that.

1023
00:49:37,880 --> 00:49:39,600
Speaker 9: I mean, it's it's remarkable.

1024
00:49:39,719 --> 00:49:42,200
Speaker 11: Yeah, the athletes said that they can actually hear him

1025
00:49:42,280 --> 00:49:45,320
Speaker 11: because in this stage of their production.

1026
00:49:45,640 --> 00:49:48,319
Speaker 12: It looks great on TV. But they're very close to

1027
00:49:48,360 --> 00:49:48,759
Speaker 12: each other.

1028
00:49:49,080 --> 00:49:51,319
Speaker 11: So the table's right there, and they said they can

1029
00:49:51,520 --> 00:49:54,200
Speaker 11: often hear him like so it gets in their head

1030
00:49:54,200 --> 00:49:56,399
Speaker 11: a little bit. They probably are thinking the exact same thing,

1031
00:49:56,440 --> 00:49:58,400
Speaker 11: but it's almost that thing where you almost want to

1032
00:49:58,400 --> 00:49:59,960
Speaker 11: prove him wrong because you're like, I don't want to

1033
00:50:00,040 --> 00:50:02,279
Speaker 11: listen to your inside my head right now.

1034
00:50:02,440 --> 00:50:05,320
Speaker 8: When you were talking to the athletes, Vanessa, did anyone

1035
00:50:05,320 --> 00:50:08,080
Speaker 8: talk about baggate that the cheating scandal that took place

1036
00:50:08,120 --> 00:50:10,760
Speaker 8: in Cornhole. Apparently there are some bags that were maybe

1037
00:50:10,800 --> 00:50:13,600
Speaker 8: too small and too light, they were not regulation size,

1038
00:50:13,640 --> 00:50:16,399
Speaker 8: and this costs like a lot of controversy, a lot

1039
00:50:16,400 --> 00:50:18,400
Speaker 8: of scandals in late twenty twenty two.

1040
00:50:18,600 --> 00:50:20,640
Speaker 12: Oh, that's very interesting. They did not talk to me

1041
00:50:20,680 --> 00:50:21,000
Speaker 12: about that.

1042
00:50:21,160 --> 00:50:22,960
Speaker 9: Yeah, I know a little bit about I mean they

1043
00:50:24,360 --> 00:50:27,279
Speaker 9: say that it wasn't intentional, I mean, and there was

1044
00:50:27,320 --> 00:50:29,680
Speaker 9: a hole back and forth about it. But it also

1045
00:50:30,160 --> 00:50:33,520
Speaker 9: I mean, in some ways to me, it shows that

1046
00:50:33,880 --> 00:50:36,000
Speaker 9: this is the sport that people are taking seriously because

1047
00:50:36,000 --> 00:50:38,640
Speaker 9: at any time anybody's trying to sort of hedge it.

1048
00:50:38,680 --> 00:50:41,080
Speaker 9: I mean, there is real you know, there is real

1049
00:50:41,120 --> 00:50:44,600
Speaker 9: money involved. I mean, it's getting to the point. We

1050
00:50:44,680 --> 00:50:47,040
Speaker 9: talked with one person who is I mean, I think

1051
00:50:47,400 --> 00:50:48,200
Speaker 9: making a living.

1052
00:50:48,480 --> 00:50:50,279
Speaker 12: Oh right, yes, absolutely, one of them.

1053
00:50:50,200 --> 00:50:52,080
Speaker 8: Make enough money playing cornhole professionally.

1054
00:50:52,160 --> 00:50:56,160
Speaker 11: Yes, so the number one female in the world at

1055
00:50:56,160 --> 00:50:56,520
Speaker 11: the time.

1056
00:50:56,640 --> 00:50:58,719
Speaker 12: I think the rankings might have shifted a little bit.

1057
00:50:58,760 --> 00:51:03,120
Speaker 11: Baham Shayan boubenheimh And she is one hundred percent a

1058
00:51:03,360 --> 00:51:05,120
Speaker 11: corn hoole professional.

1059
00:51:05,160 --> 00:51:06,000
Speaker 12: That's all she does.

1060
00:51:06,040 --> 00:51:09,359
Speaker 11: That's she makes enough money from her prize money from

1061
00:51:09,440 --> 00:51:11,440
Speaker 11: all the events they have all year long. And she

1062
00:51:11,760 --> 00:51:14,399
Speaker 11: said she's never played another sport before in her life.

1063
00:51:15,080 --> 00:51:18,600
Speaker 11: She was a competitive person, but never really was an athlete.

1064
00:51:19,120 --> 00:51:22,239
Speaker 11: And this is her life. She trains with six hours

1065
00:51:22,520 --> 00:51:27,360
Speaker 11: or so she practices, She practices around you know, about

1066
00:51:27,480 --> 00:51:33,759
Speaker 11: that amount of time, and she uses she's such a pro.

1067
00:51:33,800 --> 00:51:37,200
Speaker 11: We played, she gave me some lessons. She's really good

1068
00:51:37,320 --> 00:51:40,200
Speaker 11: in very humble but also in the way that her

1069
00:51:40,239 --> 00:51:43,759
Speaker 11: strategy was, I'm just gonna shoot it straight in the hole,

1070
00:51:44,280 --> 00:51:47,440
Speaker 11: and I know they're gonna miss before I do. And

1071
00:51:47,480 --> 00:51:51,000
Speaker 11: then Jason played with someone who his strategy was to

1072
00:51:51,160 --> 00:51:54,279
Speaker 11: block the hole, so he was going in with a

1073
00:51:54,400 --> 00:51:57,719
Speaker 11: very different strategy. But when we played, she was right.

1074
00:51:58,080 --> 00:51:59,360
Speaker 11: She did not miss a.

1075
00:51:59,400 --> 00:52:02,640
Speaker 9: Six sport and miss one and you guys, we want

1076
00:52:02,920 --> 00:52:05,600
Speaker 9: and Vanessa beat me just because I know we're keeping score,

1077
00:52:05,719 --> 00:52:07,200
Speaker 9: or at least we're keeping scoring.

1078
00:52:07,600 --> 00:52:09,600
Speaker 8: Ya among all the different sports that you guys try.

1079
00:52:09,640 --> 00:52:11,439
Speaker 8: Next in sports, Vanessa's in the lead right now.

1080
00:52:11,640 --> 00:52:13,560
Speaker 4: Yeah, I think you're in the lead right now.

1081
00:52:13,560 --> 00:52:14,040
Speaker 12: I'm in the lead.

1082
00:52:14,120 --> 00:52:14,640
Speaker 4: More to come.

1083
00:52:15,719 --> 00:52:19,040
Speaker 8: Waitun you had mentioned that this is a very American

1084
00:52:19,280 --> 00:52:22,520
Speaker 8: activity or sport, although they are trying to expand a

1085
00:52:22,520 --> 00:52:24,640
Speaker 8: lot of this depends on whether people play this in

1086
00:52:24,680 --> 00:52:27,080
Speaker 8: their backyard, whether they do this at tail getting. Europe

1087
00:52:27,080 --> 00:52:28,920
Speaker 8: doesn't really have a tail gating culture, does it.

1088
00:52:29,400 --> 00:52:31,359
Speaker 9: No, not the same way, not in the same way,

1089
00:52:31,440 --> 00:52:33,960
Speaker 9: And so we'll see sort of where where it picks up.

1090
00:52:34,000 --> 00:52:36,320
Speaker 9: I mean, it is a very social game.

1091
00:52:36,440 --> 00:52:39,200
Speaker 4: It is very easy to pick up. I mean my

1092
00:52:39,280 --> 00:52:40,480
Speaker 4: own experience.

1093
00:52:40,040 --> 00:52:43,800
Speaker 9: With it was, you know, uh to last summer and

1094
00:52:44,080 --> 00:52:46,439
Speaker 9: the summer before that, I had kids graduate from high

1095
00:52:46,440 --> 00:52:48,359
Speaker 9: school and so I was on like the.

1096
00:52:48,360 --> 00:52:50,879
Speaker 4: Grad party circuit, and I mean, let me.

1097
00:52:50,800 --> 00:52:55,120
Speaker 9: Tell you, like the the dad intensity around this sport

1098
00:52:56,239 --> 00:53:00,560
Speaker 9: is high, high level. And I mean we also saw it.

1099
00:53:00,800 --> 00:53:03,240
Speaker 9: So we were in Phoenix right before the Super Bowl

1100
00:53:04,040 --> 00:53:08,720
Speaker 9: for the wait for it, super whole tournament, the tournament

1101
00:53:08,840 --> 00:53:11,440
Speaker 9: that's the name of the tournament, and we saw Ryan Fitzpatrick.

1102
00:53:11,520 --> 00:53:12,080
Speaker 4: He was playing.

1103
00:53:12,080 --> 00:53:14,120
Speaker 9: We talked with him a little bit about it and,

1104
00:53:14,880 --> 00:53:17,799
Speaker 9: like just about everything else, he's super into it. And

1105
00:53:18,320 --> 00:53:21,759
Speaker 9: he lost, and I don't I wouldn't say he was mad,

1106
00:53:21,880 --> 00:53:24,040
Speaker 9: but he was like intent on getting back on them.

1107
00:53:24,080 --> 00:53:26,080
Speaker 12: Oh, he was like, I just want to keep playing.

1108
00:53:26,560 --> 00:53:28,719
Speaker 11: Was he was definitely upset that he lost because he

1109
00:53:28,800 --> 00:53:31,239
Speaker 11: just wanted to keep playing all night. But I think

1110
00:53:31,280 --> 00:53:33,080
Speaker 11: that you know, to your point a scar about it

1111
00:53:33,160 --> 00:53:36,000
Speaker 11: being a little American, how you get it become European

1112
00:53:36,040 --> 00:53:38,080
Speaker 11: because one of the things that we noticed while we

1113
00:53:38,080 --> 00:53:42,480
Speaker 11: were there was the essence of Americana around the sport

1114
00:53:42,760 --> 00:53:46,440
Speaker 11: is really evident. And one of their biggest sponsors is

1115
00:53:46,440 --> 00:53:50,239
Speaker 11: Bush's Baked Beans, and you just have this very American feel.

1116
00:53:50,320 --> 00:53:53,520
Speaker 11: So I don't actually know how they would have to

1117
00:53:53,600 --> 00:53:57,120
Speaker 11: change it. It's my point to get a big European marketing, right.

1118
00:53:57,280 --> 00:54:00,840
Speaker 9: One of the big sausage companies is Johnsonville Brats. Yeah, yeah,

1119
00:54:00,840 --> 00:54:04,600
Speaker 9: absolute Johnsonville Sausages. I mean, I guess the other side

1120
00:54:04,640 --> 00:54:06,719
Speaker 9: of that is, you know, there are a lot of

1121
00:54:06,760 --> 00:54:10,359
Speaker 9: places who love anything American, and I mean nothing's more

1122
00:54:10,360 --> 00:54:11,000
Speaker 9: American than this.

1123
00:54:11,120 --> 00:54:14,040
Speaker 4: Yeah, lean into it, lean into it. Yeah, all American all.

1124
00:54:13,920 --> 00:54:16,319
Speaker 8: The time, all right, I mean it was it was

1125
00:54:16,360 --> 00:54:18,799
Speaker 8: really eye opening because clearly this is something that a

1126
00:54:18,840 --> 00:54:21,279
Speaker 8: lot of people. It's accessible, first of all, and a

1127
00:54:21,360 --> 00:54:24,120
Speaker 8: lot of people play it, you know, at backdoor parties

1128
00:54:24,160 --> 00:54:27,320
Speaker 8: and whatnot. And also it's got the viewers right, it's

1129
00:54:27,440 --> 00:54:30,080
Speaker 8: those weeks in the summer of twenty twenty when people

1130
00:54:30,160 --> 00:54:32,880
Speaker 8: had nothing better to do than to watch ESPN. Not

1131
00:54:32,920 --> 00:54:34,600
Speaker 8: that they had nothing better to do if they wanted

1132
00:54:34,600 --> 00:54:37,239
Speaker 8: to watch some live competition, that was where you found it,

1133
00:54:37,480 --> 00:54:40,640
Speaker 8: absolutely and ESPN. So you know, it's somehow proven to

1134
00:54:40,680 --> 00:54:44,080
Speaker 8: be very durable. Yes, all right, well Cornwall, you be

1135
00:54:44,160 --> 00:54:47,239
Speaker 8: sure to check it out next in Sports premiers Wednesdays

1136
00:54:47,280 --> 00:54:50,280
Speaker 8: on Bloomberg Television at ten pm Eastern. It's also available

1137
00:54:50,280 --> 00:54:52,960
Speaker 8: through YouTube and Bloomberg dot Com the following day, where

1138
00:54:52,960 --> 00:54:55,920
Speaker 8: of course you can catch previous installments. Everything is on demand.

1139
00:54:56,080 --> 00:54:59,480
Speaker 1: Thank you, Scarlett. This has been the Bloomberg Business of

1140
00:54:59,520 --> 00:55:02,360
Speaker 1: Sports show, and we'd like to thank our guests Zarell, Harris,

1141
00:55:02,760 --> 00:55:06,279
Speaker 1: Owen Scanal and Eddie Hearn for joining us on the

1142
00:55:06,320 --> 00:55:09,399
Speaker 1: show this week, and thank you for listening. I'm Michael Barr.

1143
00:55:09,440 --> 00:55:10,400
Speaker 1: You can follow me on Twitter.

1144
00:55:10,400 --> 00:55:13,840
Speaker 8: At Bigbar Sports, and I'm on Twitter at Scarlett.

1145
00:55:13,360 --> 00:55:15,759
Speaker 2: Foo and I'm on Twitter at t sas hour.

1146
00:55:16,040 --> 00:55:18,400
Speaker 1: Tune in again next week for the latest on the

1147
00:55:18,440 --> 00:55:21,360
Speaker 1: stories moving big old money in the world of sports.

1148
00:55:21,600 --> 00:55:23,880
Speaker 1: This has been the Bloomberg Business of Sports show from

1149
00:55:23,880 --> 00:55:26,120
Speaker 1: Bloomberg Radio around the world.