WEBVTT - China's Millennials Are Changing the World

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<v Speaker 1>Hello, and welcome to Stephanomics, the podcast that brings the

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<v Speaker 1>global economy to you. Now, if you're interested in the

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<v Speaker 1>global economy, you'll have spent time thinking about China. In fact,

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<v Speaker 1>I'm amazed it's taken as six episodes of Stephanomics to

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<v Speaker 1>get around to it. But I was waiting for the

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<v Speaker 1>perfect story to bring China's economic and social transformation to life.

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<v Speaker 1>I think the case of China's spendthrift millennials might be it.

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<v Speaker 1>This new generation of Chinese are not like their parents,

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<v Speaker 1>and they will change the world economy. And a few

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<v Speaker 1>minutes I'll talk about that with our resident China hands,

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<v Speaker 1>the former Wall Street Journal China editor Andrew Brown and

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<v Speaker 1>Bloomberg Economics chief economist Tom Orlick. I'll also be grabbing

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<v Speaker 1>a few minutes for the latest on US China trade

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<v Speaker 1>wars with our senior trade reporter Sean Donnan. But first,

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<v Speaker 1>here's Bloomberg China Economy reporter Kevin Hamlin with his insight

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<v Speaker 1>into the world of the parent EATA. Meet Jenny, a

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<v Speaker 1>bubbly twenty five year old who works in a television

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<v Speaker 1>station in Beijing. My mona called me, had me seecrets

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<v Speaker 1>our generations were we are labeled as the lazy, ourself

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<v Speaker 1>senter and and for me, how I don't save money.

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<v Speaker 1>I want to spend my money on traveling where I

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<v Speaker 1>want to enjoy the moment. She's one of more than

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<v Speaker 1>four hundred million Chinese millennials roughly speaking people aged eighteen

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<v Speaker 1>to thirty five. That's five times more millennials than in

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<v Speaker 1>the United States, and it's more than in North America, Europe,

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<v Speaker 1>and the Middle East combined. Jenny and her millennial peers

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<v Speaker 1>are very different from the generation who built modern China.

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<v Speaker 1>The influence of Chinese millennials may even be so great

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<v Speaker 1>that they also make the world very different from the

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<v Speaker 1>one we know today. While the previous generation was known

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<v Speaker 1>for its prolific saving habits, Jenny doesn't put away money

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<v Speaker 1>at all. She likes to spend spare cash on things

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<v Speaker 1>including travel and branded cosmetics. She even pays thirty dollars

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<v Speaker 1>a time for her cat to have a shower in

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<v Speaker 1>a cat spa. Since Jenny graduated from University in Florida

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<v Speaker 1>about a year ago, she's traveled to Japan, as well

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<v Speaker 1>as Shanghai and Chan in China. She's looking to visit

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<v Speaker 1>Greece and Spain in the next couple of years. Her

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<v Speaker 1>dream is to be a blogger writing about her travel experiences,

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<v Speaker 1>something she says her parents think is ridiculous. If there's

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<v Speaker 1>one thing that sums up Jenny, it's that she likes

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<v Speaker 1>to live in the moment. I think my parents have

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<v Speaker 1>saved enough money that I always encouraged them to spend

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<v Speaker 1>some to spend money um on something they like that.

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<v Speaker 1>They always try to to to save money. That's the

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<v Speaker 1>point I don't understand. They worry about the future. The

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<v Speaker 1>most extreme members of Jenny's generation are sometimes colloquially referred

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<v Speaker 1>to in a colorful way. They're called the parent eaters

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<v Speaker 1>or a Mandarin condo, a term with profound implications for

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<v Speaker 1>China and the global economy. Sky High home prices in

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<v Speaker 1>big cities mean they struggle to get on the property ladder,

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<v Speaker 1>and often parents have to use their savings to help

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<v Speaker 1>them meet large down payments and monthly mortgage payments to

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<v Speaker 1>buy a home. Zack dyke Wald is an American who

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<v Speaker 1>wrote a book called Young China, How the Restless Generation

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<v Speaker 1>will Change China and the world. Here's what he has

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<v Speaker 1>to say about the potential global impact of millennials. It's

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<v Speaker 1>the first East Asian power with enough political and economic

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<v Speaker 1>clout that the way that they live, the way they

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<v Speaker 1>see the world, what they want, what they want from

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<v Speaker 1>a product, what they want from a style of loan,

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<v Speaker 1>what they how they want to see the country perceived

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<v Speaker 1>in the world, for the first time ever has enough

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<v Speaker 1>cultural gravity that it could start to change that they

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<v Speaker 1>could start to change the way that our world spins.

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<v Speaker 1>This young generation is going to be impacting you personally.

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<v Speaker 1>They redefine every market they touch. And the craziest part

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<v Speaker 1>about about a lot of this consumer culture that we're

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<v Speaker 1>seeing really really blossoming with this young generation in China

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<v Speaker 1>is it's hardly started yet. The consumer cloud of this

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<v Speaker 1>young generation has only just begun to articulate itself on

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<v Speaker 1>the world stage. The spending and saving behavior of the

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<v Speaker 1>millennial generation already is helping bring down the nation's legendary

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<v Speaker 1>lofty savings rate from about last year. Here's what Ju

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<v Speaker 1>Hi Bin, chief China colonomist that JP Morgan had to say.

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<v Speaker 1>Because the population aging because of these new millenniums, are

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<v Speaker 1>different spending pattern, China saving red were woken keen to

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<v Speaker 1>move down. We were still pretty high, but we believe

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<v Speaker 1>that we were having argued before that we're talking about

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<v Speaker 1>lovely probably every year two percentage point of receiving rates. Yeah,

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<v Speaker 1>that's hobby. While the major macro theme to watch out,

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<v Speaker 1>millennials choosing to spend on tourism and foreign products rather

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<v Speaker 1>than save their money is one driver behind why China

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<v Speaker 1>is poised to import capital from the rest of the

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<v Speaker 1>world this year for the first time in the modern era,

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<v Speaker 1>after decades of exporting its excess savings to other countries. Deloitte,

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<v Speaker 1>a big consulting and accounting firm, says the trend will

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<v Speaker 1>change the world. For now, Jenny and her millennial peers

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<v Speaker 1>may be too busy making their travel plans to worry

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<v Speaker 1>about such abstractions. Die Quotes research shows that between two

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<v Speaker 1>thousand and eight and two thousand and sixteen, China's spending

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<v Speaker 1>on international travel roads until the nine percent of mainland

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<v Speaker 1>Chinese without passports, two thirds are millennials. Here's Dike Wald again,

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<v Speaker 1>there's a different sense of why you're working hard. Before

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<v Speaker 1>you were working hard because that's what everyone did, and

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<v Speaker 1>you're saving up for the future, for the next generation

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<v Speaker 1>even or for you to have a good life. You're

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<v Speaker 1>trying to push back subsistence. Now. You're working hard so

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<v Speaker 1>you can afford that great hot pot meal with your

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<v Speaker 1>friends on the weekend, so you can afford that Europe

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<v Speaker 1>trip which you've been imagining, or that Beijing trip, or

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<v Speaker 1>to buy that great bag that would give you a

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<v Speaker 1>little bit more social status and make you feel like

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<v Speaker 1>you're living a good life. I visited Jong Joe in

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<v Speaker 1>central China recently, a city best known for a huge

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<v Speaker 1>factory that makes Apple iPhones. I bumped into thirty euro

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<v Speaker 1>banker Jangee at a Starbucks coffee shop. He didn't want

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<v Speaker 1>to be recorded for this podcast, but he told me

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<v Speaker 1>that in October he and his wife spent fifty yuan

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<v Speaker 1>or seven thousand, four hundred dollars on a trip to Iceland.

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<v Speaker 1>That's about a quarter of their combined annual income. They've

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<v Speaker 1>also recently visited Japan and the Maldives, as well as

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<v Speaker 1>Chinese destinations such as Inner Mongolia and the tropical island

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<v Speaker 1>of Hainan. Jenny is among the very lucky ones because

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<v Speaker 1>her parents have accumulated three apartments, so she doesn't worry

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<v Speaker 1>about saving to buy one, and that frees her of

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<v Speaker 1>a huge burden. Her plan to buy health insurance rather

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<v Speaker 1>than have idle funds set aside for potential illness is

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<v Speaker 1>another force that drives China's shift to consumption, which could

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<v Speaker 1>in turn become a key driver for the country's growth.

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<v Speaker 1>As for Jenny's other spending, not much of it pleases

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<v Speaker 1>her parents. The complains are about I spend a lot

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<v Speaker 1>of money on my cats. I could buying a lot

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<v Speaker 1>of toys and some snags for my cats, just like

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<v Speaker 1>a resource. I don't think I have a very clear

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<v Speaker 1>pictures of my futures, but I hope when I enter

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<v Speaker 1>thirty years old, I can't have a lot of free

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<v Speaker 1>time to go to go aboard to enjoy my holidays. Yeah,

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<v Speaker 1>that's my goal. But for those who aren't so lucky.

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<v Speaker 1>Higher indebtedness beckons household borrowing has been climbing for ten

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<v Speaker 1>years straight at the pace that rivals any such run

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<v Speaker 1>up in major economies. Fred who runs his own private

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<v Speaker 1>equity firm in Beijing and used to be the chairman

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<v Speaker 1>of Goldman Sachs in Greater China. He's fifty five years old,

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<v Speaker 1>and his life has spanned the chaos of China's Cultural

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<v Speaker 1>Revolution to the emergence of a new consumer culture. When

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<v Speaker 1>I was going up as a child, even for me

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<v Speaker 1>to travel with the partvincial capital city was like a dream,

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<v Speaker 1>And of course was very close by going to Hong Kong,

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<v Speaker 1>Taiwan and the United States just to forget about it.

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<v Speaker 1>When China was poor and asserted there was just no hope.

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<v Speaker 1>People didn't have dreams. Didn't you endared to dream? Now

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<v Speaker 1>for the younger generation of Chinese, anything is possible. The

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<v Speaker 1>sky is the limit. I'm Kevin Hamlin in Beijing for

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<v Speaker 1>Bloomberg News. So I'm joined now by Andrew Brown, editorial

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<v Speaker 1>director for the Bloomberg New Economy Forum, which is going

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<v Speaker 1>to be held in Beijing later this year, who was

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<v Speaker 1>previously China editor for The Wall Street Journal, and our

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<v Speaker 1>own chief economist, Tom Aulick, who spent eleven years in

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<v Speaker 1>Beijing before moving last year to d C. So, Andy,

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<v Speaker 1>we had a lot there about parents, eaters, the millennials,

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<v Speaker 1>they're spending habits. Are they telling us that China is

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<v Speaker 1>now on course to really becoming a consumer driven society?

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<v Speaker 1>Oh yeah, China. China is well on its way to

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<v Speaker 1>becoming a consumer society driven by the millennials. The millennials

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<v Speaker 1>are the luckiest generation in Chinese history. Their grandparents experienced

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<v Speaker 1>extreme deprivation, even starvation if they were alive in the

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<v Speaker 1>late fifties during the Great Leap Forward. Their parents understood hardship,

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<v Speaker 1>but they also cashed in on the greatest economic boom

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<v Speaker 1>in human history in the eighties, nineties, in the two thousand's.

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<v Speaker 1>And the millennials are going to inherit it all. And

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<v Speaker 1>what are they going to do to the economy and

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<v Speaker 1>to society when you look to the next ten or

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<v Speaker 1>twenty years. How is this going to shape China? I

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<v Speaker 1>think it's going to transform the Chinese economy and with it,

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<v Speaker 1>potentially the global economy. I mean, I think if it

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<v Speaker 1>in terms of three major trends. The first is that

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<v Speaker 1>Chinese millennials want authenticity. They want the real thing. Their

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<v Speaker 1>parents were okay with fakes. Uh. Yeah, it was all

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<v Speaker 1>about the price tag and if the knockoff Gucci was

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<v Speaker 1>as good as the real thing, that was fine. The

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<v Speaker 1>millennials don't want that. So obviously this implies greater protection

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<v Speaker 1>for intellectual property. Uh. It implies more rule of law,

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<v Speaker 1>and it implies less trade friction between China and its

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<v Speaker 1>major trading partners, the days of China as the knockoff

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<v Speaker 1>center of the globe and number. I think the second

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<v Speaker 1>factor is that millennials care very deeply about how their

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<v Speaker 1>goods are made. They care about environmental issues, environmental pollution,

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<v Speaker 1>they care about safety, product safety, industrial safety, and the

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<v Speaker 1>government has to focus on these issues like a laser

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<v Speaker 1>in response. Again a big positive for China with global implications.

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<v Speaker 1>The third one I would mention is millennials want customization.

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<v Speaker 1>They're not content to be merely passive consumers of goods

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<v Speaker 1>as well as services. They want to be co creators.

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<v Speaker 1>They want their Mini Cooper or their Nike sneakers to

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<v Speaker 1>scream me. It's all about expressing their individuality and in

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<v Speaker 1>a in a way, this sort of flips all the

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<v Speaker 1>power relations in the Chinese economy. Its strengthens the market

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<v Speaker 1>over the state. It strengthens consumers of producers. It tends

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<v Speaker 1>to work in favor of private enterprise. I don't know

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<v Speaker 1>if it's going too far to say this, but I

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<v Speaker 1>think in some ways it's the millennial consumers that is

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<v Speaker 1>going to force the type of reforms onto the Chinese

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<v Speaker 1>economy that the current crop of leaders in Beijing us

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<v Speaker 1>so reluctant to implement and could in time lead to

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<v Speaker 1>political opening as well. Tom When people look at China,

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<v Speaker 1>the two big things that China has to achieve if

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<v Speaker 1>it's going to continue the kind of growth it's had.

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<v Speaker 1>You know, we know this. It has to become a

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<v Speaker 1>more consumer driven society. You know, economists have always said

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<v Speaker 1>you have to have consumption risings and savings fall as

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<v Speaker 1>a share of GDP. But they also need to get

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<v Speaker 1>productivity growth, and that's the big question mark. And people

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<v Speaker 1>who are pessimists about China, who say the whole thing

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<v Speaker 1>is going to blow up, tend to be pessimists on

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<v Speaker 1>the productivity side. You know, how does this story that

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<v Speaker 1>Andy's telling play into how you might think the economy

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<v Speaker 1>is going to evolve? I think on the first access

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<v Speaker 1>that you talked about, Stephanie, the UM shift away from

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<v Speaker 1>high saving and investment towards a more consumer driven economy. UM.

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<v Speaker 1>This millennial shift that Andy has identified is going to

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<v Speaker 1>be incredibly significant. The parents of the current generation, they

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<v Speaker 1>grew up in the reform era, but they also grew

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<v Speaker 1>up in a period where state and enterprises were closed.

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<v Speaker 1>The iron Rice bowl of welfare benefits was broken, and

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<v Speaker 1>they responded to that by saving, saving a really high

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<v Speaker 1>share of their income. The millennial generation haven't experienced that

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<v Speaker 1>stripping away of social benefits. They certainly haven't experienced the

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<v Speaker 1>privations of the Mao era, and so as Andy mentioned,

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<v Speaker 1>they really have a different attitude to consumption. They're very

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<v Speaker 1>free spending. That can only drive a shift in China's

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<v Speaker 1>economy away from saving, away from investment, towards consumption. The

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<v Speaker 1>second question which you raised is can this also drive

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<v Speaker 1>higher productivity in China's economy. Ultimately, that's what's most important

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<v Speaker 1>if China is going to sustain high growth. I think

0:15:19.920 --> 0:15:23.040
<v Speaker 1>they're the jury is still out that A couple of

0:15:23.080 --> 0:15:29.080
<v Speaker 1>points suggest reasons for optimism. Firstly, that desire for authenticity

0:15:29.320 --> 0:15:31.640
<v Speaker 1>is going to mean that China needs to put in

0:15:31.680 --> 0:15:35.960
<v Speaker 1>place firm of protections for intellectual property. If you don't

0:15:35.960 --> 0:15:39.000
<v Speaker 1>have intellectual property protections, the market will continue to be

0:15:39.040 --> 0:15:42.400
<v Speaker 1>flooded with fakes um. When you put the intellectual property

0:15:42.440 --> 0:15:47.000
<v Speaker 1>protections in place, that's part of creating the right atmosphere

0:15:47.320 --> 0:15:51.360
<v Speaker 1>for a more dynamic entrepreneurial economy. The second point I

0:15:51.360 --> 0:15:55.000
<v Speaker 1>would make is that the millennial generation are just much

0:15:55.040 --> 0:15:59.520
<v Speaker 1>better educated than their parents and certainly their grandparents. Their

0:15:59.560 --> 0:16:04.600
<v Speaker 1>parents probably graduated from high school. The millennials probably graduated

0:16:04.640 --> 0:16:08.119
<v Speaker 1>from university, and many of them will have studied overseas

0:16:08.120 --> 0:16:11.720
<v Speaker 1>as well. That higher level of education is also a

0:16:11.760 --> 0:16:15.280
<v Speaker 1>basis for optimism about a more productive economy. You know,

0:16:15.360 --> 0:16:17.400
<v Speaker 1>it's interesting that if you bring together the things that

0:16:17.400 --> 0:16:20.520
<v Speaker 1>both of you have talked about, UM, I'm struck by

0:16:20.520 --> 0:16:23.200
<v Speaker 1>two things. You know. One is it's sort of starts

0:16:23.240 --> 0:16:25.800
<v Speaker 1>to look like the story that was always told about China.

0:16:25.880 --> 0:16:29.160
<v Speaker 1>You know, we've talked in the past about why, you

0:16:29.160 --> 0:16:31.920
<v Speaker 1>know what what the West quote unquotes thought where they

0:16:32.000 --> 0:16:34.320
<v Speaker 1>let China into the World Training Organization. That you know,

0:16:34.400 --> 0:16:37.840
<v Speaker 1>if you if you allow, if you see embrace China

0:16:37.920 --> 0:16:40.600
<v Speaker 1>in the global economy, inevitably being part of a more

0:16:40.600 --> 0:16:43.920
<v Speaker 1>global market economy makes you also more likely to be

0:16:43.960 --> 0:16:48.080
<v Speaker 1>a democracy um, and a more market led country. We

0:16:48.160 --> 0:16:51.240
<v Speaker 1>haven't seen that to the extent to the extent that

0:16:51.280 --> 0:16:53.280
<v Speaker 1>we thought we were going to see it, certainly not

0:16:53.320 --> 0:16:57.360
<v Speaker 1>on the democracy front. But I think but you're suggesting

0:16:57.360 --> 0:16:58.920
<v Speaker 1>that we just said it's just a matter of time

0:16:58.960 --> 0:17:03.680
<v Speaker 1>that inevitably the individualism of a consumer driven society means

0:17:03.720 --> 0:17:05.959
<v Speaker 1>you have to start giving political choices to people as

0:17:06.000 --> 0:17:09.640
<v Speaker 1>well as choices in the marketplace. Do you think that's yeah, well,

0:17:09.840 --> 0:17:14.480
<v Speaker 1>I think I think it's all it's all generational. You know.

0:17:14.520 --> 0:17:20.040
<v Speaker 1>So the grandparents of today's millennials, Um, we're penny pinchers.

0:17:20.040 --> 0:17:25.160
<v Speaker 1>They counted their pennies very carefully. The parents with thrifty

0:17:25.720 --> 0:17:30.520
<v Speaker 1>they saved. And the millennials who have never experienced an

0:17:30.560 --> 0:17:34.240
<v Speaker 1>economic downturn, and actually their parents haven't really experienced an

0:17:34.320 --> 0:17:37.719
<v Speaker 1>economic downturn for the last four decades or so, and

0:17:37.760 --> 0:17:40.920
<v Speaker 1>they want to spend ah, and you know, they can

0:17:40.960 --> 0:17:45.160
<v Speaker 1>dip into family savings. See, a lot of their parents

0:17:45.800 --> 0:17:49.520
<v Speaker 1>would have I think that's where the parent eating comes out.

0:17:49.600 --> 0:17:51.200
<v Speaker 1>This is where this is where the parents, there's where

0:17:51.200 --> 0:17:52.800
<v Speaker 1>the parents. I mean that a lot of their parents

0:17:52.840 --> 0:17:56.240
<v Speaker 1>would have bought property for a song in the late

0:17:56.280 --> 0:18:00.800
<v Speaker 1>nine nineties early two thousand's when China privatized its housing stocks,

0:18:00.800 --> 0:18:04.240
<v Speaker 1>so they haven't had to, you know, buy their own homes.

0:18:04.800 --> 0:18:08.840
<v Speaker 1>Their education has been paid for. Um, you know, they've

0:18:08.880 --> 0:18:11.919
<v Speaker 1>traveled overseas as young adults on their own mom and

0:18:12.000 --> 0:18:16.199
<v Speaker 1>dad's credit cards. But I will say I will say

0:18:16.320 --> 0:18:21.280
<v Speaker 1>that there are there are serious caveats to this scenario,

0:18:21.840 --> 0:18:27.200
<v Speaker 1>and the good times are not gonna last forever. At

0:18:27.240 --> 0:18:31.800
<v Speaker 1>some point, China is going to have a major turndown.

0:18:32.680 --> 0:18:35.359
<v Speaker 1>We don't know when that's going to be, but it

0:18:35.400 --> 0:18:38.639
<v Speaker 1>will have one, and when it comes, it could be

0:18:38.640 --> 0:18:43.679
<v Speaker 1>pretty brutal. I mean, you could see sharply lower property

0:18:43.720 --> 0:18:50.280
<v Speaker 1>prices eating into the major asset value of Chinese households,

0:18:50.280 --> 0:18:54.479
<v Speaker 1>potentially this old speculative, potentially inflation, which could you know,

0:18:54.560 --> 0:18:58.040
<v Speaker 1>eat away at at savings, and it's going to sort

0:18:58.040 --> 0:19:02.520
<v Speaker 1>of scramble the way that millennials think about the future.

0:19:03.320 --> 0:19:06.760
<v Speaker 1>I've never had to worry about this before. I would say.

0:19:06.800 --> 0:19:12.320
<v Speaker 1>The second factor is China's aging demographic. That China faces

0:19:12.359 --> 0:19:17.480
<v Speaker 1>this demographic time bomb. The baby boomers of the fifties

0:19:17.560 --> 0:19:20.800
<v Speaker 1>and sixties are retiring, and they're going to be supported

0:19:20.920 --> 0:19:25.560
<v Speaker 1>by a workforce that is shrinking as a result of

0:19:25.640 --> 0:19:29.600
<v Speaker 1>the one child family policy which kicked in in the

0:19:29.640 --> 0:19:34.080
<v Speaker 1>seventies and eighties. And what that's going to mean is

0:19:34.160 --> 0:19:37.000
<v Speaker 1>that all of these savings, a lot of these savings

0:19:37.040 --> 0:19:40.520
<v Speaker 1>are going to go into caring for the elderly and

0:19:40.560 --> 0:19:48.919
<v Speaker 1>all the conditions associated with aging, um stroke and heart attack, cancers,

0:19:49.040 --> 0:19:52.080
<v Speaker 1>and so on, and so these enormous pools of family

0:19:52.359 --> 0:19:56.560
<v Speaker 1>savings aren't going to look quite as big when faced

0:19:56.560 --> 0:20:01.320
<v Speaker 1>with with this demographic shock. I mean, that's right, isn't it.

0:20:01.760 --> 0:20:04.960
<v Speaker 1>Tom That on top of everything else, you know, every

0:20:04.960 --> 0:20:08.440
<v Speaker 1>country is trying to deal with the challenge of aging,

0:20:08.600 --> 0:20:12.400
<v Speaker 1>and China has that in a particularly acute way. How

0:20:12.400 --> 0:20:16.960
<v Speaker 1>do you generate productivity growth in that kind of environment? Andy,

0:20:16.960 --> 0:20:19.040
<v Speaker 1>I really feel like you've dragged the mood down in

0:20:19.080 --> 0:20:22.720
<v Speaker 1>this discussion. We came in talking about customized Mini Coopers

0:20:22.800 --> 0:20:26.280
<v Speaker 1>and Nike trainers. I thought maybe Hello Kitty or k

0:20:26.480 --> 0:20:29.200
<v Speaker 1>Pop might get mentioned at some point, and now here

0:20:29.240 --> 0:20:32.120
<v Speaker 1>we are talking about old people's home strengths and heart attacks.

0:20:32.200 --> 0:20:37.600
<v Speaker 1>Is it's deeply depressing? Um so um? I think it's

0:20:37.600 --> 0:20:41.480
<v Speaker 1>a it's a critically important question. Japan, in some respects

0:20:41.960 --> 0:20:44.320
<v Speaker 1>points the way forward. They're the first economy in the

0:20:44.359 --> 0:20:49.080
<v Speaker 1>world to sell more adult diapers than they sold child diapers,

0:20:49.320 --> 0:20:52.160
<v Speaker 1>and I think if we delve into Japan, we see

0:20:52.520 --> 0:20:55.320
<v Speaker 1>various ways in which they're thinking of innovative responses to

0:20:55.359 --> 0:20:59.320
<v Speaker 1>the problem of aging, including use of a robotics in caring,

0:20:59.359 --> 0:21:02.560
<v Speaker 1>for example. So perhaps there is a path there um.

0:21:02.680 --> 0:21:06.800
<v Speaker 1>The concluding thought which I which I had, was we

0:21:06.840 --> 0:21:11.520
<v Speaker 1>should be careful about our assumptions on what drives what

0:21:11.960 --> 0:21:15.200
<v Speaker 1>we've talked about. The assumption in the past that entering

0:21:15.240 --> 0:21:19.200
<v Speaker 1>the World Trade Organization would be a driver of economic

0:21:19.240 --> 0:21:24.840
<v Speaker 1>reform and democratization for China, the idea that Western markets

0:21:24.840 --> 0:21:28.760
<v Speaker 1>would be sort of seed carriers of Western values. Clearly

0:21:28.800 --> 0:21:31.439
<v Speaker 1>that didn't play out, um, And now we have the

0:21:31.560 --> 0:21:36.160
<v Speaker 1>idea that the millennials will be potentially the seed carriers

0:21:36.200 --> 0:21:40.400
<v Speaker 1>of a similar set of values because they're more individualistic. Um,

0:21:40.600 --> 0:21:45.280
<v Speaker 1>they're more highly educated, and that is an entirely plausible story.

0:21:45.320 --> 0:21:48.960
<v Speaker 1>But there's also another plausible story, which is the millennials

0:21:49.000 --> 0:21:53.800
<v Speaker 1>are allowed to be individualistic and express their preferences when

0:21:53.800 --> 0:21:56.840
<v Speaker 1>it comes to consumption. They can have whatever color Mini

0:21:56.880 --> 0:22:01.440
<v Speaker 1>Cooper or whatever color Nike trainers, they want the color

0:22:01.480 --> 0:22:08.120
<v Speaker 1>adult diaper looking indeed, and maybe some hollow kitty adult lopers. Um.

0:22:08.160 --> 0:22:12.600
<v Speaker 1>But their freedom, their individualism is restricted to that relatively

0:22:12.760 --> 0:22:16.760
<v Speaker 1>narrow world of consumption, and we don't see the largest

0:22:16.800 --> 0:22:21.920
<v Speaker 1>systemic impacts that many people anticipate. Thank you very much,

0:22:21.960 --> 0:22:31.919
<v Speaker 1>Andy Brown and Tom Mollett, thank you. Thanks. What we

0:22:31.920 --> 0:22:34.480
<v Speaker 1>were trying to think big about the future of China,

0:22:34.520 --> 0:22:36.040
<v Speaker 1>and I think I think we did that, But of

0:22:36.080 --> 0:22:39.560
<v Speaker 1>course we can't. We can't talk about China these days

0:22:39.600 --> 0:22:44.280
<v Speaker 1>without also having a few words about US China trade wars.

0:22:44.400 --> 0:22:48.360
<v Speaker 1>So I've brought in Sean Donnan, our senior trade reporter,

0:22:48.560 --> 0:22:50.359
<v Speaker 1>to give me the low down on that and also

0:22:50.440 --> 0:22:53.119
<v Speaker 1>a bit of insight into how trade wars and the

0:22:53.160 --> 0:22:57.520
<v Speaker 1>uncertainty they create might be affecting the US economy and

0:22:57.600 --> 0:23:01.080
<v Speaker 1>indeed US politics. Sean, thanks for grabbing a few minutes.

0:23:01.080 --> 0:23:02.719
<v Speaker 1>I know it's a it's a busy week for you.

0:23:03.440 --> 0:23:07.960
<v Speaker 1>Just tell us briefly what to think about the developments

0:23:07.960 --> 0:23:10.280
<v Speaker 1>of the last week or so. You know, I think

0:23:10.320 --> 0:23:12.600
<v Speaker 1>those people who were not following the day to day

0:23:12.640 --> 0:23:14.879
<v Speaker 1>on this might have thought we were cruising towards some

0:23:15.000 --> 0:23:18.159
<v Speaker 1>kind of US China trade deal. Now everything seems to

0:23:18.200 --> 0:23:21.200
<v Speaker 1>have gone in reverse over the weekend. What's up? Yeah, Well,

0:23:21.200 --> 0:23:23.320
<v Speaker 1>I think the the short answer is the endgame and

0:23:23.400 --> 0:23:26.080
<v Speaker 1>trade negotiations is always messy. There's always ups and downs.

0:23:26.080 --> 0:23:28.920
<v Speaker 1>There isn't this kind of linear path, linear rational path

0:23:29.000 --> 0:23:32.359
<v Speaker 1>to to a deal in trade negotiations. There's always just

0:23:32.359 --> 0:23:35.440
<v Speaker 1>by the nature of the negotiations and the way they're constructed,

0:23:35.480 --> 0:23:37.480
<v Speaker 1>the difficult issues are always left to the end, and

0:23:37.520 --> 0:23:40.200
<v Speaker 1>that's always where you you kind of run into the

0:23:40.400 --> 0:23:42.680
<v Speaker 1>roadblocks and so but there's no doubt that what we're

0:23:42.720 --> 0:23:47.240
<v Speaker 1>seeing now is some real questions about whether the US

0:23:47.280 --> 0:23:50.240
<v Speaker 1>and China can even reach a deal because we're getting

0:23:50.320 --> 0:23:53.679
<v Speaker 1>to the hard part here, which is both sides have

0:23:53.800 --> 0:23:58.080
<v Speaker 1>to give something, and both sides of domestic constituencies. And

0:23:58.080 --> 0:24:00.040
<v Speaker 1>they also have economies that look a lot better and

0:24:00.040 --> 0:24:02.639
<v Speaker 1>they did six or nine months ago, which means that

0:24:02.680 --> 0:24:04.919
<v Speaker 1>they're less inclined to give. So you to get the

0:24:04.920 --> 0:24:08.160
<v Speaker 1>sense that the Chinese speak with one voice on this,

0:24:08.280 --> 0:24:10.480
<v Speaker 1>whereas there's quite a lot of different voices and different

0:24:10.560 --> 0:24:15.000
<v Speaker 1>viewpoints inside Donald Trump's administration on trade. How are those

0:24:15.040 --> 0:24:17.320
<v Speaker 1>feeding into this? Yeah, I mean, it's always hard to

0:24:17.320 --> 0:24:20.320
<v Speaker 1>figure out what happened, what is happening exactly internally in

0:24:20.440 --> 0:24:22.680
<v Speaker 1>terms of the debate and China, they're much more opaque

0:24:22.720 --> 0:24:25.800
<v Speaker 1>than UH folks are here in the United States. But

0:24:25.880 --> 0:24:31.320
<v Speaker 1>clearly we've seen cycles of hawks and doves gaining the

0:24:31.359 --> 0:24:36.160
<v Speaker 1>ascendancy over the past year or two in the Trump administration,

0:24:36.200 --> 0:24:38.239
<v Speaker 1>and we may be on a cycle now where the

0:24:38.280 --> 0:24:41.400
<v Speaker 1>hawks are are gaining a little bit more footing. Part

0:24:41.440 --> 0:24:43.440
<v Speaker 1>of that has to do with the kind of robust

0:24:43.480 --> 0:24:46.879
<v Speaker 1>economic data that the President is seeing about the U

0:24:46.960 --> 0:24:50.320
<v Speaker 1>s economy recently, but part of that is also other

0:24:50.359 --> 0:24:53.720
<v Speaker 1>things we're hearing. For example, that Larry Cudlow has taken

0:24:53.760 --> 0:24:55.879
<v Speaker 1>a few blows over the nomination of Stephen Moore to

0:24:55.920 --> 0:24:57.800
<v Speaker 1>the FED and that going wrong, and that has kind

0:24:57.800 --> 0:25:00.320
<v Speaker 1>of hurt his credibility inside the imagers did He's the

0:25:00.359 --> 0:25:03.160
<v Speaker 1>presidents of Economic Advisor, he's the head of the National

0:25:03.200 --> 0:25:06.080
<v Speaker 1>Economic Council in theory that the kind of the grand

0:25:06.520 --> 0:25:10.119
<v Speaker 1>economic strategist, if you will, And he's also someone who's

0:25:10.160 --> 0:25:13.040
<v Speaker 1>been in the past anti tariff and very propreate. True.

0:25:13.200 --> 0:25:15.399
<v Speaker 1>I guess what I'm particularly interested in is the impact

0:25:15.440 --> 0:25:18.919
<v Speaker 1>on the economy. You know, economists have tended to always

0:25:18.920 --> 0:25:23.600
<v Speaker 1>assume that trade wars, tariffs but also the uncertainty from

0:25:23.600 --> 0:25:26.679
<v Speaker 1>trade wars is going to be bad for the US economy.

0:25:27.000 --> 0:25:29.959
<v Speaker 1>I saw you wrote an interesting piece on this at

0:25:30.000 --> 0:25:33.240
<v Speaker 1>the end of last week, just sort of looking at

0:25:33.280 --> 0:25:35.520
<v Speaker 1>how the numbers were playing out in terms of job

0:25:35.560 --> 0:25:39.040
<v Speaker 1>losses and job gains and what did you find. Yeah,

0:25:39.160 --> 0:25:42.760
<v Speaker 1>so one of the interesting things in ter force or

0:25:42.760 --> 0:25:45.199
<v Speaker 1>trade wars, is that they're clearly our job gains and

0:25:45.240 --> 0:25:47.800
<v Speaker 1>protected industries, but there's always a question as to how

0:25:47.880 --> 0:25:50.760
<v Speaker 1>long does gains last for. And what we're starting to

0:25:50.800 --> 0:25:52.919
<v Speaker 1>see in the jobs numbers, and that showed up in

0:25:52.920 --> 0:25:57.480
<v Speaker 1>the April jobs report, is that the gains from in

0:25:57.640 --> 0:26:01.520
<v Speaker 1>protected industries like steel and electric appliances seem to be

0:26:01.560 --> 0:26:04.359
<v Speaker 1>peaking UH and in fact, in some cases even going

0:26:04.400 --> 0:26:06.880
<v Speaker 1>into reverse. If you look at the primary metals industry,

0:26:06.920 --> 0:26:11.560
<v Speaker 1>this is one of the big beneficiaries of Trump's tariffs UH.

0:26:11.960 --> 0:26:14.560
<v Speaker 1>Over the past years, since he introduced tariffs on steel

0:26:14.560 --> 0:26:19.520
<v Speaker 1>and aluminum, the industry has added jobs. That compares to

0:26:19.560 --> 0:26:23.840
<v Speaker 1>two point six million jobs added in the overall economy.

0:26:23.880 --> 0:26:27.000
<v Speaker 1>So it's a tiny number compared to the overall editions.

0:26:27.040 --> 0:26:29.280
<v Speaker 1>But in April it actually went into reverse and he

0:26:29.359 --> 0:26:32.800
<v Speaker 1>actually lost two thousand jobs in primary moles. Now we

0:26:32.840 --> 0:26:34.879
<v Speaker 1>need to be careful of of looking too much or

0:26:34.920 --> 0:26:37.600
<v Speaker 1>giving too much credence to monthly data. This stuff is

0:26:37.680 --> 0:26:40.640
<v Speaker 1>volatile and so on, but it gets at that kind

0:26:40.680 --> 0:26:47.080
<v Speaker 1>of economic case for tariffs UH, is this adding US production,

0:26:47.280 --> 0:26:50.640
<v Speaker 1>is adding jobs and in the economy. Donald Trump believes

0:26:50.720 --> 0:26:54.359
<v Speaker 1>it is his advisors. His hawks certainly believe it is,

0:26:54.440 --> 0:26:56.400
<v Speaker 1>but the data is starting to show something a little

0:26:56.400 --> 0:26:59.679
<v Speaker 1>bit more complicated. Yeah, and as you point out, even

0:26:59.680 --> 0:27:03.240
<v Speaker 1>even his own even the president story focuses on one

0:27:03.320 --> 0:27:06.880
<v Speaker 1>relatively small industry, the steel industry, when we know that,

0:27:07.040 --> 0:27:11.080
<v Speaker 1>you know, there are far more consumers of steel in US,

0:27:11.119 --> 0:27:14.080
<v Speaker 1>in the US economy than there are producers of steel.

0:27:14.160 --> 0:27:17.000
<v Speaker 1>And I think there's even there's more manicurists than there

0:27:17.000 --> 0:27:19.480
<v Speaker 1>are steel workers in the US, So we always have

0:27:19.520 --> 0:27:22.760
<v Speaker 1>to have some perspective. Sure, Night, We've already had you

0:27:22.840 --> 0:27:26.480
<v Speaker 1>on the program with our launch episode on the Economics

0:27:26.480 --> 0:27:29.520
<v Speaker 1>of Fortnight, and I'm sure we'll be talking to you

0:27:29.560 --> 0:27:32.760
<v Speaker 1>again about trade in the near future. Thanks along, thanks

0:27:32.760 --> 0:27:43.520
<v Speaker 1>for having me, Thanks for listening to Stephanomics. Come back

0:27:43.560 --> 0:27:45.879
<v Speaker 1>next week for more on the ground insights into the

0:27:45.880 --> 0:27:48.320
<v Speaker 1>global economy. In the meantime, you can find us on

0:27:48.359 --> 0:27:52.440
<v Speaker 1>the Bloomberg Terminal, website, app, or wherever you get your podcast.

0:27:53.080 --> 0:27:54.720
<v Speaker 1>We'd love it if you took the time to rate

0:27:54.760 --> 0:27:57.480
<v Speaker 1>and review our show so it can reach more listeners.

0:27:58.160 --> 0:28:01.080
<v Speaker 1>For more news and analysis from bloom of Economics, follow

0:28:01.200 --> 0:28:04.280
<v Speaker 1>at Economics on Twitter, and you can also find me

0:28:04.440 --> 0:28:08.080
<v Speaker 1>on at My Stephanomics. The story in this episode was

0:28:08.160 --> 0:28:12.080
<v Speaker 1>reported and written by Kevin Hamlin with assistance from hand Mew.

0:28:12.680 --> 0:28:15.840
<v Speaker 1>It was produced by Magnus Hendrickson and edited by Jeff

0:28:15.880 --> 0:28:19.120
<v Speaker 1>Black and Scott Lamman, who is also the executive producer

0:28:19.119 --> 0:28:23.560
<v Speaker 1>of Stephanomics Special Thanks to Andrew Brown, Tom Olig, and

0:28:23.640 --> 0:28:28.040
<v Speaker 1>Sean Donnan. Francesco Leviy is a head of Bloomberg Podcasts.