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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. I'm Matt Miller and

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Speaker 1: I'm Hannah Elliott, and this is Hot Pursuit.

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Speaker 2: All right, we have a jam packed show today.

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Speaker 1: Jam packed.

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Speaker 2: We're going to talk to the North American CEO of

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Speaker 2: Mercedes Benz for the USA.

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Speaker 1: CEO in BUSA Dimitri Silakis, who is a wonderful leader.

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Speaker 1: He's been with the company since wow, for thirty three years,

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Speaker 1: I think, yeah, and in the current his current spot

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Speaker 1: since twenty twenty.

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Speaker 2: That's like as long as Jesus was alive.

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Speaker 1: Is golden age, you know, and they recently just last

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Speaker 1: night announced that he will be leaving the position. So

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Speaker 1: we get him at a really good time.

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Speaker 2: True, but he wasn't talking any smack about Mercedes Benz.

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Speaker 1: No, he seemed to be loyal.

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Speaker 2: Yeah, he's loved Mercedes since he was four. As we'll find.

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Speaker 1: Out that kind of It's weird when you think about

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Speaker 1: all these influences when you're super young and they do

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Speaker 1: come back. Yeah, you know, it's it's for sure accident.

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Speaker 3: Yeah.

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Speaker 2: I remember when I first saw like a Portia nine

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Speaker 2: to eleven and understood how cool it was. I think

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Speaker 2: I was about nine, so I wasn't that young.

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Speaker 1: What about the first time you saw a G Wagon.

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Speaker 1: Let's get serious.

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Speaker 2: I was a teenager, Okay, I was a teenager in

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Speaker 2: the US. You were in the US. My one of

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Speaker 2: my neighbors two houses down showed up in his dad's

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Speaker 2: I think it was a two thirty. Does that make

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Speaker 2: any sense? Yeah, it was a It was it was

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Speaker 2: like a military cool vehicle. And I thought that thing

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Speaker 2: is so cool, and I asked him. I peppered in

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Speaker 2: with questions and it was only on our street for

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Speaker 2: a week because he was borrowing it from his dad.

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Speaker 2: But that's cool, Yeah, very very cool. I mean that's

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Speaker 2: These are the iconic shapes of the automotive industry. Nine

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Speaker 2: to eleven g Wagon and a Mustang. When I was

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Speaker 2: a little, little, little kid, my dad had a Mustang.

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Speaker 1: Really yeah, for how much we talk about corvettes, I'm

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Speaker 1: surprised that actually you are imprinted with a Mustang.

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Speaker 2: Yeah. Well, I've never been a Corvette guy until the

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Speaker 2: C seven was the first one that I really got into.

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Speaker 1: Interesting.

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Speaker 2: So, anyway, I wanted to go through a list of

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Speaker 2: I wanted to go through a few of the emails

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Speaker 2: that we've been getting. Oh please, recently, so please log

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Speaker 2: onto your Bloomberg terminal because I am locked out of

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Speaker 2: my messages.

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Speaker 1: I'll try to log on it for not doing my

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Speaker 1: silist because I've lost a contact, so I'll try to

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Speaker 1: squint and see my way through.

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Speaker 2: The main thing was not a car thing that I

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Speaker 2: wanted to talk about. It was a denim thing.

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Speaker 1: Oh yes, I remember that email.

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Speaker 2: We were talking about how a lot of the sort

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Speaker 2: of Americana in terms of clothing, the best stuff is

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Speaker 2: out of Japan. And I may have been propagating a

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Speaker 2: rumor or a myth that I have heard for years

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Speaker 2: and years, which is that the original denim manufacturers like

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Speaker 2: Levi's and Cone Mills or whatever, they gave all of

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Speaker 2: their looms to Japan after the Second World War because

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Speaker 2: they had found more sort of cost efficient ways to

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Speaker 2: produce cheaper jeans, and that's why the Japanese are the

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Speaker 2: ones that make the best heavy you know, unsanfordized or

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Speaker 2: whatever means denim. And we got a message from a

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Speaker 2: guy who is like, YO, love your podcast. Dean said,

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Speaker 2: I am into cars and bikes and stuff, but I'm

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Speaker 2: mailing you about this myth. You're totally wrong. That didn't

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Speaker 2: happen that way.

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Speaker 1: Well he said it maybe he said it appears this

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Speaker 1: maybe a myth. Yeah, well he's he's not saying. It's

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Speaker 1: attached if.

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Speaker 2: You scroll down, he attached all of the Ai conversation,

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Speaker 2: which I think is absolutely fascinating, even more interesting maybe

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Speaker 2: than than the myth.

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Speaker 1: Well, I'm already taking uh take umbradge with guest taking

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Speaker 1: umbrage because I just happened to be at the Levi's

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Speaker 1: HQ ground zero in Los Angeles about two weeks ago,

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Speaker 1: where they were personally talking about how they don't have

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Speaker 1: access to looms and they had lost the looms because

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Speaker 1: all of the great looms went to Japan. And this

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Speaker 1: is Levi employees, you know, high up in the company.

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Speaker 2: So it's interesting. I mean, it doesn't really matter, but

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Speaker 2: this guy says the American draper looms were not actually

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Speaker 2: sent to you know, Tokyo, and that they used Toyota

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Speaker 2: looms and the only reason that their genes are better

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Speaker 2: is because they continue to use these old men manufacturing

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Speaker 2: processes and they actually care.

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Speaker 1: Because I'm in New York City and I'm traveling with

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Speaker 1: my husband because we're taking a few extra days in

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Speaker 1: the city. He is sitting in on this podcast because

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Speaker 1: he loves the show, and Magnus Magnus, this is my husband.

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Speaker 1: He has quite a background in textiles and retail and design.

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Speaker 2: That's where you made your name. Initially we've had him

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Speaker 2: on the show, so people who right, I'm.

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Speaker 1: Trying to set up his bona fides here.

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Speaker 4: So I'm no denim expert. But how I got into

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Speaker 4: fashion was selling second nd clothing, mostly Levi five oh

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Speaker 4: ones on the Borderwalk in Venice Beach in the late

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Speaker 4: eighties and early nineties. And back then the whole rage

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Speaker 4: was what was called redline salvage five ozho ones and bigies.

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Speaker 4: And the way I know the story is Cone Mills

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Speaker 4: was the manufacturer of the denim supplied mostly to Levi's,

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Speaker 4: and back then the denim was woven on a narrow

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Speaker 4: loom that produced a salvage down the seam of the denim,

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Speaker 4: and that was known as the redline that was in

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Speaker 4: the side seam of the genes. Later on, it appeared

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Speaker 4: that Cone Mills started manufacturing a wider width of denim,

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Speaker 4: which required a wider loom, so those original machines that

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Speaker 4: wove the denim were dismantled and sold to overseas manufacturers,

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Speaker 4: mostly in Japan. And that's why the Japanese are still

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Speaker 4: producing what's known as salvage denim on these original mostly

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Speaker 4: cone mills machines which are now set up in Japan.

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Speaker 4: Denim is still produced in the States, but it's on

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Speaker 4: a wider width fabric on a different mill or machine,

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Speaker 4: and it doesn't have that salvaged edge, and that salvage

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Speaker 4: edge is basically not overlocked down the side seam. And

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Speaker 4: that's how you know it's salvage denim. That's the story

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Speaker 4: of the way I.

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Speaker 2: Know new stuff is like it's not slubby, it doesn't

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Speaker 2: have as much texture, it's not as heavy.

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Speaker 4: Right, I mean a lot of the Japanese denim that

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Speaker 4: you see is fourteen sixteen, eighteen twenty ounce almost feels

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Speaker 4: like cardboard.

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Speaker 2: These are twenty five.

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Speaker 4: Well, that's real, real heavy weight. So you gotta break

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Speaker 4: him in, you know, it's a real badge of honor

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Speaker 4: to break in that hard denim. And that's rigid denim.

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Speaker 4: There's no stretch in it like a lot of denim.

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Speaker 4: Now that stretch two way, four way stretch might be

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Speaker 4: ninety eight percent cotton, two percent likely to give it stretch.

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Speaker 4: What you're wearing. The heavyweight twenty five ounce is one

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Speaker 4: hundred percent cotton.

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Speaker 2: I assume different ways. I don't wear lycra. There is

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Speaker 2: no situation in which.

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Speaker 1: I'm wearing God, this is the biggest challenge I have

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Speaker 1: with living in Los Angeles. Let's just be honest. The

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Speaker 1: culture of lycra as an option for being in public

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Speaker 1: period after seven am, if you're outside of a workout class,

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Speaker 1: is too prevalent. It's really a shame on societ. Yes,

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Speaker 1: it's the problem with the world. And I would also say,

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Speaker 1: now this is not a comment specifically to Dean, who

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Speaker 1: was so nice to email us, but I would say

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Speaker 1: that just because an AI summary has some information after

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Speaker 1: you google it doesn't necessarily make it.

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Speaker 2: True, true, fair, We're going to get to the bottom.

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Speaker 1: That would not cross a reporting standard, a standard of reporter.

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Speaker 2: I just I found Dean trustworthy. I think he said

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Speaker 2: he had g body nine to eleven.

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Speaker 1: And that definitely means he's a good person.

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Speaker 2: Like Corbet. You know, he has some good cars too,

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Speaker 2: good tasting cout By the way, he also, I'm pretty

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Speaker 2: sure he's also the one who pointed out there's another

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Speaker 2: reason that we don't like tinted windows. You know, we

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Speaker 2: were talking about how I hate it when people totally tint.

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Speaker 2: I just yeah, and he says, you know, as a

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Speaker 2: motorcycle rider, it's also a problem because when you pull up,

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Speaker 2: for example, to an intersection, you want to be able

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Speaker 2: to see the driver, so you can tell if the

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Speaker 2: driver sees you. So it's very important. There are other

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Speaker 2: reasons that we don't like tint By the way, since

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Speaker 2: we have Magnus here anyway, can I please ask okay,

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Speaker 2: I want to ask about this Batista hypercar that whenever

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Speaker 2: I see pictures of your pad. And I haven't been

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Speaker 2: to La to your house, but I do want to

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Speaker 2: go sometime.

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Speaker 1: You can welcome out of host. We don't let anybody

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Speaker 1: whenever I.

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Speaker 2: See pictures of your place. There's recently been this hypercar there.

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Speaker 2: I know it's an electric hypercar just sitting in It's

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Speaker 2: like what in your loft, right.

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Speaker 4: It's like a paper weiste what I call opp other

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Speaker 4: people's piniferina.

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Speaker 2: Yeah, so but you're it's there, I guess because you

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Speaker 2: have just recently done a collaboration with Pininferina. Tell us

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Speaker 2: about it.

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Speaker 4: Well, the bike store, is you know Automobilia Pinniferina, based

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Speaker 4: out of Terine, Italy, the ninety five year old world

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Speaker 4: renowned Italian design house, just needed a place to stole

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Speaker 4: that car. That car is a life sign resin design

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Speaker 4: study model. That was the wind test model that debuted

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Speaker 4: at the Geneva Autos show in twenty eighteen. It's not

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Speaker 4: an actual running driving car. It's way more unique than that.

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Speaker 4: There's only two of them in the world. So I

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Speaker 4: did him a favor, stored the car, and then a

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Speaker 4: couple of weeks later they said, hey, would you be

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Speaker 4: interested in collaborating with us on a one to one

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Speaker 4: livery both interior and exterior for this nineteen hundred horsepower

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Speaker 4: all electric Automobilia Pinaferina Bautista. And so we debuted. The

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Speaker 4: global debut was yesterday where we showed the world that

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Speaker 4: I sort of what I've been working on for the

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Speaker 4: past year or so.

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Speaker 2: So this livery is, I mean, I love your style,

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Speaker 2: but it's usually I can tell that you've done it

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Speaker 2: yourself right, and this looks so polished and like I

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Speaker 2: expect someone from design school to have made this, and

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Speaker 2: there's some you know, philosophy behind it and a computer generator.

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Speaker 4: Oh it's not what I mean, right, Yeah, yeah, for sure. Yeah,

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Speaker 4: I'm taking that as a compliment.

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Speaker 2: I mean, I.

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Speaker 4: Mean the way I designed this car literally was quite

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Speaker 4: a lot of what I like to call thirty second

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Speaker 4: quick doodle sketches, which is mostly how I always do everything.

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Speaker 4: Most of the time, I don't even sketch truth be Told.

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Speaker 4: And then this livery was an evolution of what I

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Speaker 4: call a tape job, which was paper and vinyl tape

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Speaker 4: laid over the car, sort of taken inspiration from an

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Speaker 4: art car from Truth be Told. A lot of this

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Speaker 4: strobe effect was from a seventies Tha Challenger mopar or

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Speaker 4: no car or they have the strobe down the side.

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Speaker 4: That was my first reference point, and then it sort

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Speaker 4: of morphed into this barcode livery. But in my mind

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Speaker 4: mentally was I'd always like that Tha Challenger Ararcuda that

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Speaker 4: had a bold strobe down the side, So that was

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Speaker 4: the original inspiration behind it, which I applied by hand.

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Speaker 4: What you're looking at here is obviously a digital rendering

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Speaker 4: of what I did by hand, and how I work

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Speaker 4: was I'd mock up the tape on the car, then

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Speaker 4: physically take photos on my phone right there, and I'd

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Speaker 4: send them to the team in Turin and they would

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Speaker 4: take that inspiration, and you know, some of it was

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Speaker 4: a little too crazy for them, so some of it

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Speaker 4: did get scaled back. But it's a project that I'm

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Speaker 4: so honored to be a part of.

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Speaker 3: You know.

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Speaker 4: For me, it's just a great opportunity to do something

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Speaker 4: with the world's greatest design.

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Speaker 2: I'm looking at a picture of I don't know why,

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Speaker 2: it's on Yahoo Finance of Magnus laying tape stripes down

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Speaker 2: the side of this hypercar, and I mean, did you

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Speaker 2: take the picture, Hannah.

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Speaker 1: No, No, that's a that's a professional photographer.

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Speaker 2: So it's it's so cool. And this is only one

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Speaker 2: of a kind vehicle, right.

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Speaker 4: So it's one of one.

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Speaker 2: Yeah, who's buying it? Who gets it?

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Speaker 4: We're gonna find out. Time will tell.

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Speaker 2: Who's going to buy it?

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Speaker 4: Will be one lokioner who's getting a piece of Pinaferina history.

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Speaker 4: It's it's a drivable work of art. It's an art car,

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Speaker 4: you know. For me, I always say the idea is

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Speaker 4: the most important thing. And as I just shared, this

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Speaker 4: idea was based on a few doodles, some tape drawings

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Speaker 4: and a code Strobe Graphics, so we've got to find

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Speaker 4: out pretty soon.

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Speaker 2: I'm I'm also looking at pictures of you with David

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Speaker 2: day Amantia.

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Speaker 4: Yeah, Big Day.

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Speaker 2: So the chief design Officer for pen and Farina, which

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Speaker 2: that's a title like chief designa.

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Speaker 4: He's a great guy. I mean, this was a pinche

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Speaker 4: moment for me because I met Dave at Monterey Carweek

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Speaker 4: where it just debuted another Pinaferina concept car, and he

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Speaker 4: happened to be wearing my Nike two seven seven dunks

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Speaker 4: and that was how we met.

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Speaker 3: That was it.

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Speaker 4: And then I test drover the actual running driving car,

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Speaker 4: and then fell into this collaborative project purely by accident.

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Speaker 4: So this stuff can't be scripted. There's no PR marketing

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Speaker 4: team behind me pitching collaborations to people.

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Speaker 2: It just evolved.

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Speaker 4: And that's kind of organically how my life has been

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Speaker 4: evolving over the past few years with these cool, mostly

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Speaker 4: art based collaborations. And this is sort of the pinnacle

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Speaker 4: of where I'm at to because it's a world renowned designer.

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Speaker 2: Can I say, so, what I think of the interiors

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Speaker 2: that you do? I always think of this blue tartan.

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Speaker 2: I don't know why maybe in the documentary in the

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Speaker 2: Urban Outlaw movie that there's some of that in there.

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Speaker 2: But you've got essentially like a blue tartan on the

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Speaker 2: interior of this as well. Tell us about the interior, Well.

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Speaker 4: It's a throwback to my sort of fashion background and

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Speaker 4: my sort of rebellious punk attitude, which has been there

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Speaker 4: throughout my whole design career, whether it was on the

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Speaker 4: Borderwalk in Venice or the Nike collab has the red

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Speaker 4: and blue tart in the shoe, and it's bringing elements

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Speaker 4: of my background, fibers of my fabric together. The thread

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Speaker 4: that connects them together is the fashion and design element

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Speaker 4: which is now incorporated in this one of one Bautista

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Speaker 4: on the interior. So it's becoming a little bit of

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Speaker 4: a signature touch this rock and roll thing. And the

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Speaker 4: joke here with the Pinaferena Bautista is I'm becoming the

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Speaker 4: gentleman outlaw. This is obviously a lot more refined in

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Speaker 4: the sense of, you know, the level of execution for

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Speaker 4: me as being elevated. I had to up my game,

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Speaker 4: you know. I always say nothing needs to be perfect,

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Speaker 4: which it doesn't. I don't overthink things, but I definitely

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Speaker 4: had to elevate the execution level with Pinaferina, which is

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Speaker 4: a good thing.

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Speaker 2: Yeah, because this is I mean, it's an electric hypercar.

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Speaker 2: This is like perfect right, that's the point of this engineering.

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Speaker 2: And I wonder, just finally, what do you think about

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Speaker 2: driving this? Have you driven it? I?

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Speaker 4: Yeah, I mean how this whole project came together was

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Speaker 4: literally over a couple of drinks after I'd driven the

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Speaker 4: actual car probably eighteen months ago, faster than it I

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Speaker 4: ever gone on my favorite road. And it was the

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Speaker 4: ability of this nineteen hundred horsepower car to put the

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Speaker 4: power down and not lose traction, and then the grip,

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Speaker 4: the suspension, the brakes, the turn in. It was a

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Speaker 4: whole package, you know. So I like speed. Speed comes

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Speaker 4: in a lot of different forms, whether it's you know,

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Speaker 4: makes a lot of noise or doesn't make a lot

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Speaker 4: of noise. You know, these things are deceptively fast because

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Speaker 4: you don't hear the big engine roaring. You hear the

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Speaker 4: tires squealing and suspension creaking and carbon flexing on all

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Speaker 4: those emotions. So it's recalibrating your mind around. For me,

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Speaker 4: I don't put speed and sound together necessarily in the

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Speaker 4: same sentences I used to. It doesn't have to be

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Speaker 4: loud to be fast. Sure, loud's exciting, intoxicating, it engages

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Speaker 4: the senses. I get it. But speed comes in a

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Speaker 4: lot of different packages, and this is just one variety

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Speaker 4: of speed.

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Speaker 2: All right, dude, thank you so much for jumping in there.

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Speaker 2: So and Dean, thank you for the email.

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Speaker 1: Yes, thanks, Please keep writing tell us if you still

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Speaker 1: think we're wrong.

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Speaker 2: We got a bunch of good emails. We don't have

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Speaker 2: to go to all of them, but I know one

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Speaker 2: of them was about Mercedes. So someone was asking about

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Speaker 2: the Glees and the g LA which a while, those

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Speaker 2: aren't the cars that you drove in roam. You drove

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Speaker 2: the CLA, that's right, and not the cars that I love.

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Speaker 2: I love the c l E. We do have the

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Speaker 2: perfect guest for Victor on today.

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Speaker 1: Yes we do. Thanks for writing, Victor. Let's talk to Dmitri.

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Speaker 2: Let's get into it.

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Speaker 1: So big treat for us today to have Dmitri solacis

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Speaker 1: the President and CEO of Mercedes Ben's United States of

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Speaker 1: America here with us, live and living color in the studio.

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Speaker 1: I'm excited to be here physically as well.

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Speaker 2: I'm excited too.

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Speaker 1: Yeah, So it's a great day for all of us.

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Speaker 1: Thank you for joining us.

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Speaker 3: I'm happy to be with you guys here, very happy.

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Speaker 1: And this is on the eve of a big grand

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Speaker 1: opening of your new dealership, not a new location, but

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Speaker 1: a new dealership in Manhattan. Can you just tell it,

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Speaker 1: walk us through everything that you guys have done on

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Speaker 1: the new space and why it's such a big deal

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Speaker 1: for you.

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Speaker 3: As you said, it's not a new location, but it's

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Speaker 3: a totally new store. So going back to history, it's

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Speaker 3: what in Manhattan since over seventy years and in this

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Speaker 3: look is this is.

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Speaker 1: Your oldest your oldest location in the US.

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Speaker 3: It's one of the oldest locations in the US and

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Speaker 3: a very traditional one. But you have not always been

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Speaker 3: at the same location, so there since twenty eleven. And

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Speaker 3: now we're doing, or have done, basically in a very

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Speaker 3: short period of time, a full renovation based on the

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Speaker 3: new standards of Mosses Bends and we're adding a couple

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Speaker 3: of more things to this space. We have the first

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Speaker 3: top end vehicle lounge and my BA Lounge, which is

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Speaker 3: our top brand. I would say, we have an extended

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Speaker 3: space and MG Performance Center as we call it. And

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Speaker 3: we have a beautiful new boutique also with a collaboration, yes,

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Speaker 3: exactly exactly a cafe, and we have also collaborated with IWC.

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Speaker 3: So it's a space where it's not only more more

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Speaker 3: digital than it used to be, but it's modern, it's

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Speaker 3: more i would say warm, and it's more a place

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Speaker 3: that you can not only get into buy car or

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Speaker 3: to service you vehicle, but you can spend you can

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Speaker 3: spend time around. It's a lifestyle place.

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Speaker 1: This sounds great because I feel like people hate having

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Speaker 1: to go to the car dealership in general. I mean

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Speaker 1: it's not thought of as a fun thing to have

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Speaker 1: to go to the car dealership. But this place actually

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Speaker 1: sounds really really nice, like I might want to be there.

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Speaker 3: We call it the destination, right, So it's not only

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Speaker 3: to go shopping, but you can spend some time there.

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Speaker 3: You can stroll around. You can see some classic cars,

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Speaker 3: vintage cars, I'm see this, you can see some modern cars,

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Speaker 3: some sports cars. And if you end up buying a vehicle, yeah,

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Speaker 3: we've got to be good, but it's not cannot be

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Speaker 3: the reason of visiting the place.

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Speaker 2: I totally understand what you mean. Yeah, except I love

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Speaker 2: going to.

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Speaker 1: Car do you also like going to the dentist? Are

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Speaker 1: you one of those?

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Speaker 2: I mean, I make an appoyment every three.

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Speaker 1: Months, Well, your teeth look good.

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Speaker 2: But so I wonder do more people buy cars now online?

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Speaker 2: Or does everybody who actually buys a car, since they're

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Speaker 2: plopping down so many time of thousands of dollars, does

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Speaker 2: everybody go to the dealership for that experiences?

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Speaker 3: It's a mix. You have still the traditional customers which

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Speaker 3: would like to go in the store, be treated by

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Speaker 3: the sales consultants, leave the whole experience, as you say,

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Speaker 3: kick tires right, drive the vehicle with a lot of money,

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Speaker 3: choose it and walk out with a new car. But

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Speaker 3: you have also the ones which trust a brand, trust

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Speaker 3: a store, trust a sales consultant, and they go fully

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Speaker 3: online and they can complete.

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Speaker 2: So what's the percentage of Mercedes buyers that go fully

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Speaker 2: online or you know, via telephone, who actually don't ever

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Speaker 2: enter a dealership until they maybe take.

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Speaker 3: I would say on average about ten percent of our

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Speaker 3: sales are fully online what we call from start to finish,

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Speaker 3: and then they might come and have the delivered of

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Speaker 3: the vehicle done in the showroom, because that's a process

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Speaker 3: that's a nice moment, right, it's a it's a one moment,

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Speaker 3: or they get delivered the vehicle in the driveway, which

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Speaker 3: you also offer.

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Speaker 1: Talk to me about my Back. You mentioned the special

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Speaker 1: my Bak attilie for lack of a better word. Can

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Speaker 1: you tell us a little bit about what that offers

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Speaker 1: these high net worth individuals and why we may aspire

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Speaker 1: at one point to be there ourselves.

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Speaker 3: I would like you to be out on my Back.

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Speaker 3: It's our top and vehicle or top end brand. It's

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Speaker 3: actually super luxury part of our brand. So we offer

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Speaker 3: these my Bak versions of additions for the S class,

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Speaker 3: for the electric, for the EQS SUV's it's a design,

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Speaker 3: it's the equipment, it's the comfort, it's a convenience that

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Speaker 3: the vehicle is offering. And as I said earlier, we

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Speaker 3: have now in Manhattan the first my BA Laud. So

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Speaker 3: it's an exclusive space with all the samples and colors,

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Speaker 3: and you can also individualize your product with the program

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Speaker 3: that call manufacturer and even a step up manufacturer made

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Speaker 3: to custom.

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Speaker 1: So you could do that in many sto you can.

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Speaker 3: Do the studio right in the launch, so you can

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Speaker 3: choose out of a very exclusive colors, very exclusive interior

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Speaker 3: leather streams, stitching hoods, so you can basically say you

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Speaker 3: can make a vehicle which does not look like any

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Speaker 3: other else, any other in the market, or even we

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Speaker 3: go to this UH made special where you can do

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Speaker 3: and you can stitch, and you can choose a color

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Speaker 3: which is not it's not even in the range of

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Speaker 3: our standard colors. So these are programs which are offered

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Speaker 3: at NB Manhattan.

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Speaker 2: So when when I last had all a colonials on

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Speaker 2: my television show, it was a while back, and I

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Speaker 2: feel like we were coming out of COVID and he

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Speaker 2: was talking about a shift towards just full on luxury

438
00:23:02,960 --> 00:23:06,639
Speaker 2: because supply chains were limited, right, and they had the

439
00:23:06,680 --> 00:23:11,600
Speaker 2: best margins on those obviously top end cars. And I'm

440
00:23:11,600 --> 00:23:14,199
Speaker 2: not sure how closely they held to that strategy. You

441
00:23:14,280 --> 00:23:17,000
Speaker 2: held to that strategy throughout the last few years. But

442
00:23:17,160 --> 00:23:21,520
Speaker 2: now that we're facing tariffs, does it mean a total

443
00:23:21,560 --> 00:23:25,160
Speaker 2: return to focus on high margin vehicles because cheaper cars

444
00:23:25,160 --> 00:23:28,720
Speaker 2: are just not going to be as profitable if you're

445
00:23:28,720 --> 00:23:30,960
Speaker 2: looking at a twenty five percent tariff to get.

446
00:23:30,800 --> 00:23:34,639
Speaker 3: It in here, I think we try to be in

447
00:23:34,720 --> 00:23:39,280
Speaker 3: different segments. Definitely, the top end vehicle segment were dominating

448
00:23:39,320 --> 00:23:43,600
Speaker 3: with brands like my bach AMGS a sports brand with

449
00:23:43,640 --> 00:23:47,840
Speaker 3: the G class and these are big, big volume. Oar

450
00:23:47,960 --> 00:23:51,399
Speaker 3: Us is the number one market, but that does not

451
00:23:51,560 --> 00:23:54,280
Speaker 3: mean we move or a step away from different and

452
00:23:54,320 --> 00:23:57,880
Speaker 3: other segments where there is more volume opportunity and obviously

453
00:23:57,960 --> 00:24:02,440
Speaker 3: compete with other brands. During the pandemic. What you said

454
00:24:03,320 --> 00:24:07,720
Speaker 3: earlier there was there was. There were different reasons which

455
00:24:08,040 --> 00:24:13,840
Speaker 3: also made the vehicles. We had a micro chip challenge,

456
00:24:13,920 --> 00:24:19,159
Speaker 3: so we could choose which vehicles we would first place

457
00:24:20,200 --> 00:24:24,120
Speaker 3: our the micro chips and what to produce.

458
00:24:24,000 --> 00:24:26,800
Speaker 2: Class and S class first as as possible.

459
00:24:26,880 --> 00:24:29,520
Speaker 1: Right that was I would not argue with that.

460
00:24:30,160 --> 00:24:33,760
Speaker 3: Yeah, there was an opportunity obviously, but today you're looking

461
00:24:33,840 --> 00:24:37,240
Speaker 3: to all segments and on the tiff topics, it's creating

462
00:24:37,280 --> 00:24:41,600
Speaker 3: obviously a big upset in the market. Still, the situation

463
00:24:41,720 --> 00:24:44,320
Speaker 3: is not very clear how to end up. But our

464
00:24:44,359 --> 00:24:47,879
Speaker 3: approach is to be us close to the market as possible,

465
00:24:47,880 --> 00:24:53,159
Speaker 3: a just our prices and keep our customers loyal to

466
00:24:53,160 --> 00:24:59,080
Speaker 3: the brand and offer to them our products. I think

467
00:24:59,480 --> 00:25:02,639
Speaker 3: we're in a good shape. Who have just shot a

468
00:25:02,640 --> 00:25:06,960
Speaker 3: couple of weeks back that we maintain our model here

469
00:25:07,040 --> 00:25:11,280
Speaker 3: twenty five pricing at the current MSRP level, So you.

470
00:25:11,200 --> 00:25:13,480
Speaker 1: Won't you won't be passing on any.

471
00:25:13,640 --> 00:25:18,480
Speaker 3: No until further notes, until until any other major change happens.

472
00:25:18,480 --> 00:25:22,560
Speaker 3: So I think that gives sustetnt quiality yes in the

473
00:25:22,640 --> 00:25:28,560
Speaker 3: market and yeah, go on by Yes. So I'll always

474
00:25:28,600 --> 00:25:32,520
Speaker 3: try to be adjusting to market conditions and keeping out

475
00:25:32,600 --> 00:25:35,920
Speaker 3: our clients as happy and as satisfied as possible.

476
00:25:36,040 --> 00:25:37,600
Speaker 1: You know, I joined you guys in Rome a few

477
00:25:37,600 --> 00:25:40,080
Speaker 1: weeks ago for the CLA debut, which is so exciting.

478
00:25:40,320 --> 00:25:42,520
Speaker 1: What's the future of a car like that potentially in

479
00:25:42,560 --> 00:25:45,160
Speaker 1: the US which isn't as high end, but it's obviously

480
00:25:45,160 --> 00:25:49,040
Speaker 1: a very special car and the most really advanced Mercedes

481
00:25:49,080 --> 00:25:52,480
Speaker 1: I've seen when it comes to technology. What's the future

482
00:25:52,520 --> 00:25:53,439
Speaker 1: of that in the US.

483
00:25:53,520 --> 00:25:58,560
Speaker 3: So, Hannah, you're privileged in being in Rome, right right

484
00:25:58,600 --> 00:26:02,280
Speaker 3: and at the same time seeing the CLA. So tomorrow's

485
00:26:02,320 --> 00:26:06,800
Speaker 3: our US North American debut of the CLA and we

486
00:26:06,920 --> 00:26:10,120
Speaker 3: call it our smartest car ever. So it's not only

487
00:26:10,160 --> 00:26:14,720
Speaker 3: the beautiful designs the space, but it's more the technology

488
00:26:14,720 --> 00:26:18,919
Speaker 3: that this vehicle is bringing. So yeah, in the US,

489
00:26:19,080 --> 00:26:23,760
Speaker 3: maybe Sedance and these entry models are not the ones

490
00:26:23,760 --> 00:26:26,879
Speaker 3: which have the biggest volume for us, but as a

491
00:26:26,960 --> 00:26:30,480
Speaker 3: technology better and as the vehicle which brings us into

492
00:26:30,480 --> 00:26:34,959
Speaker 3: a new era of electric vehicles, of ice vehicles with

493
00:26:35,040 --> 00:26:38,840
Speaker 3: this super technology call it a computer and wheels. Right,

494
00:26:39,600 --> 00:26:42,040
Speaker 3: It's very important for us. So we're very happy to

495
00:26:42,040 --> 00:26:44,679
Speaker 3: have it here, very happy to showcase it for the

496
00:26:44,680 --> 00:26:48,160
Speaker 3: first time in New York at our new store in Manhattan,

497
00:26:48,160 --> 00:26:53,080
Speaker 3: which has, as we discussed earlier, lots of also digital

498
00:26:53,080 --> 00:26:56,760
Speaker 3: elements and lots of technology in the showroom. So happy,

499
00:26:56,840 --> 00:26:59,760
Speaker 3: and we plan to bring it in the market at

500
00:26:59,800 --> 00:27:02,760
Speaker 3: the end of the year. And it's again it is

501
00:27:02,920 --> 00:27:05,159
Speaker 3: one of a series of products which would come in

502
00:27:05,200 --> 00:27:05,680
Speaker 3: the future.

503
00:27:05,920 --> 00:27:09,200
Speaker 1: Is that a car you could ever produce in the US?

504
00:27:10,720 --> 00:27:16,760
Speaker 3: This is a difficult discussion and situation because always you

505
00:27:16,840 --> 00:27:20,720
Speaker 3: produce vehicles which make sense in terms of volume and

506
00:27:20,760 --> 00:27:25,600
Speaker 3: in terms of what the market needs. So I don't know,

507
00:27:25,680 --> 00:27:26,960
Speaker 3: it's that lots of.

508
00:27:27,119 --> 00:27:29,359
Speaker 2: Car that Americans necessarily are going to be buying in.

509
00:27:29,720 --> 00:27:32,159
Speaker 2: I mean, Americans like big trucks, right, we like suv.

510
00:27:32,520 --> 00:27:35,520
Speaker 1: My point on that was really you you actually manufacture

511
00:27:35,600 --> 00:27:38,920
Speaker 1: quite a few vehicles in the US already. If we're

512
00:27:38,960 --> 00:27:41,639
Speaker 1: dealing with tariffs, maybe you would move production of some

513
00:27:41,720 --> 00:27:44,080
Speaker 1: of some more vehicles to the US. Would that help

514
00:27:44,119 --> 00:27:46,440
Speaker 1: alleviate some of the stressors?

515
00:27:46,560 --> 00:27:49,520
Speaker 3: Well, looking to all opportunities, as you said, are well

516
00:27:49,600 --> 00:27:54,359
Speaker 3: rooted in the US since decades, not only with passenger cars,

517
00:27:54,400 --> 00:27:59,040
Speaker 3: I mean the the GLE SUV and Coop the GLS,

518
00:27:59,680 --> 00:28:02,119
Speaker 3: the two electrics the equi as UV in the equs's

519
00:28:02,200 --> 00:28:04,359
Speaker 3: UV are produced in the in the US and l

520
00:28:04,359 --> 00:28:08,560
Speaker 3: Factor in Alabama, but also the commercial vehicles. Our sprinter

521
00:28:08,680 --> 00:28:12,520
Speaker 3: van is produced in South Carolina. So we're well rooted. Obviously,

522
00:28:12,560 --> 00:28:17,480
Speaker 3: we're looking two opportunities and we're we're convinced and will

523
00:28:17,520 --> 00:28:20,000
Speaker 3: continue investing in the in the country. Now which product

524
00:28:20,000 --> 00:28:21,960
Speaker 3: and which model is to be seen, but has to

525
00:28:22,000 --> 00:28:25,120
Speaker 3: do with what the market likes. Right, as you said,

526
00:28:25,240 --> 00:28:27,040
Speaker 3: I think US is more and as UV in a

527
00:28:27,080 --> 00:28:27,639
Speaker 3: truck market.

528
00:28:27,640 --> 00:28:30,240
Speaker 2: But it's a good question. I think a lot of

529
00:28:30,240 --> 00:28:36,520
Speaker 2: people are wondering how much will tariffs incentivize a big

530
00:28:36,760 --> 00:28:41,680
Speaker 2: industrial business like Mercedes Benz to move production. I mean,

531
00:28:41,760 --> 00:28:45,880
Speaker 2: isn't it expensive to move production? And you know this

532
00:28:45,960 --> 00:28:50,400
Speaker 2: administration is only going to last another you know, three

533
00:28:50,440 --> 00:28:53,320
Speaker 2: and a half years, So do you make a decision

534
00:28:53,360 --> 00:28:55,120
Speaker 2: like that, how long does it take? For example, if

535
00:28:55,120 --> 00:28:57,320
Speaker 2: you want to build a new factory in America, would

536
00:28:57,320 --> 00:28:59,160
Speaker 2: it be done before Trump is out of office?

537
00:28:59,760 --> 00:29:01,600
Speaker 3: It is? I mean, you have a factory first of all,

538
00:29:01,720 --> 00:29:06,040
Speaker 3: or have two factories right in the there we have capacity,

539
00:29:06,120 --> 00:29:10,080
Speaker 3: which we have decided what makes sense. But these decisions

540
00:29:10,160 --> 00:29:12,880
Speaker 3: you said take take time to be taken and have

541
00:29:12,920 --> 00:29:16,480
Speaker 3: a long it should be long lasting. I mean, we

542
00:29:16,880 --> 00:29:21,840
Speaker 3: started with our factory in Alabama in the mid mid

543
00:29:21,920 --> 00:29:23,200
Speaker 3: nineties and you.

544
00:29:23,200 --> 00:29:25,480
Speaker 1: Have a long, long time ago.

545
00:29:25,160 --> 00:29:29,200
Speaker 3: Now, yeah, so we come in to stay, we invest

546
00:29:29,560 --> 00:29:32,400
Speaker 3: to stay. So we're evaluating now the situation of the conditions.

547
00:29:32,480 --> 00:29:36,080
Speaker 3: But we're determined to have more vehicles produced in the

548
00:29:36,200 --> 00:29:39,480
Speaker 3: US for the US, hopefully our.

549
00:29:39,400 --> 00:29:42,200
Speaker 1: Products, hopefully not the g Wagon. Now, I mean that

550
00:29:42,880 --> 00:29:46,480
Speaker 1: is that's that's a unique. That's a unique. But to

551
00:29:46,560 --> 00:29:51,400
Speaker 1: Matt's point, that is a big truck like vehicle that

552
00:29:51,440 --> 00:29:53,440
Speaker 1: I think is sold probably the most in the US.

553
00:29:53,480 --> 00:29:55,800
Speaker 1: I think probably Beverly Hills because I see them every

554
00:29:55,800 --> 00:29:56,680
Speaker 1: other car in Beverly Hills.

555
00:29:56,680 --> 00:29:58,760
Speaker 2: Plus Magnus Styre actually makes that. I mean, you don't

556
00:29:58,760 --> 00:29:59,280
Speaker 2: even produce that.

557
00:29:59,280 --> 00:30:01,360
Speaker 1: You're right, that's when saying like that, would that would

558
00:30:01,360 --> 00:30:03,520
Speaker 1: make sense for me to try to move production to

559
00:30:03,560 --> 00:30:06,480
Speaker 1: the US, but you can't. It's it's Austria. You know,

560
00:30:06,560 --> 00:30:07,960
Speaker 1: this is such an.

561
00:30:08,040 --> 00:30:10,640
Speaker 3: Icon, Yeah, exactly, an icon, such a history behind it.

562
00:30:10,760 --> 00:30:13,200
Speaker 3: So not everything is easy, it's not. So it actually

563
00:30:13,240 --> 00:30:15,640
Speaker 3: cannot cannot be shipped out of the worlds on the

564
00:30:15,640 --> 00:30:20,120
Speaker 3: short notice. Yeah, that's certain precucis for that, but we're

565
00:30:20,120 --> 00:30:20,640
Speaker 3: looking to that.

566
00:30:28,400 --> 00:30:30,240
Speaker 2: If we're done talking about basically, yeah we can, we

567
00:30:30,280 --> 00:30:35,040
Speaker 2: can pivot. Okay, so we've talked about the smile. I

568
00:30:35,160 --> 00:30:37,600
Speaker 2: like to ask people, like what got you into cars?

569
00:30:37,640 --> 00:30:42,160
Speaker 2: You weren't born as a Mercedes employee, right, So what

570
00:30:42,200 --> 00:30:44,800
Speaker 2: were your first cars that you really loved? What What

571
00:30:45,000 --> 00:30:47,480
Speaker 2: is the first car that you love that you actually

572
00:30:47,560 --> 00:30:50,320
Speaker 2: could own yourself? Like what what was it for you?

573
00:30:50,840 --> 00:30:55,560
Speaker 3: So, I mean, good people points. I have not studied

574
00:30:55,560 --> 00:31:00,400
Speaker 3: automotive engineering. I studied medical electronic engineering and I started

575
00:31:00,440 --> 00:31:03,760
Speaker 3: working in this field. But cars were always my hobby.

576
00:31:04,200 --> 00:31:07,560
Speaker 3: And one of my colleagues triggered me a couple of

577
00:31:07,560 --> 00:31:11,120
Speaker 3: weeks back, when did you first come across Mercedes? And

578
00:31:11,320 --> 00:31:14,720
Speaker 3: I remember, and I went back to my photo album,

579
00:31:14,720 --> 00:31:18,800
Speaker 3: you know, still printed black and white photos, and I

580
00:31:18,840 --> 00:31:22,520
Speaker 3: found a photo of myself with four years and being

581
00:31:22,560 --> 00:31:25,960
Speaker 3: on a small pedal car which was a Mercedes. Right,

582
00:31:26,280 --> 00:31:30,760
Speaker 3: So that was my first encounter with Mercedes in Greece.

583
00:31:30,800 --> 00:31:34,200
Speaker 3: I'm great. So that was back in Greece. So I

584
00:31:34,200 --> 00:31:40,560
Speaker 3: always like cars. I always followed racing and developments of technology.

585
00:31:40,720 --> 00:31:45,120
Speaker 3: And I switched thirty three years back from the medical

586
00:31:45,480 --> 00:31:49,440
Speaker 3: electronics industry that was working at that time just to

587
00:31:49,560 --> 00:31:54,880
Speaker 3: my hobby, which was automotive cars, and to Mercedes. The

588
00:31:54,920 --> 00:31:57,440
Speaker 3: option was at the time Mercedes, but also there was

589
00:31:57,920 --> 00:32:03,040
Speaker 3: a big dream, I mean big brands, very successful, long history,

590
00:32:03,120 --> 00:32:06,000
Speaker 3: so it was for me a big achievement starting with Mercedes.

591
00:32:06,040 --> 00:32:08,120
Speaker 3: And that's how my story started thirty three years ago.

592
00:32:08,360 --> 00:32:10,280
Speaker 2: And what are you into? I mean, we love the

593
00:32:10,360 --> 00:32:12,640
Speaker 2: g Wagon, I love the c l E.

594
00:32:13,240 --> 00:32:15,400
Speaker 1: You know I love an sl to be honest. Yeah,

595
00:32:15,520 --> 00:32:18,200
Speaker 1: I mean like all erasing.

596
00:32:18,400 --> 00:32:21,360
Speaker 3: You live in California. Cour Sale was born, right, and

597
00:32:21,440 --> 00:32:26,080
Speaker 3: it's the US the US product. Look always I'm asked

598
00:32:26,440 --> 00:32:28,720
Speaker 3: what car do you drive? And as I'm spoiled because

599
00:32:28,720 --> 00:32:31,040
Speaker 3: I can drive any car, any messides car, right, and

600
00:32:31,840 --> 00:32:36,320
Speaker 3: I love but I would say for me an SUV

601
00:32:36,440 --> 00:32:40,520
Speaker 3: which gives you versatility of driving everywhere of putting your

602
00:32:40,600 --> 00:32:44,880
Speaker 3: life in bikes, dogs, whatever. I like you C is

603
00:32:44,920 --> 00:32:46,880
Speaker 3: for me what what makes sense? But of course driving

604
00:32:46,880 --> 00:32:49,960
Speaker 3: in the cell on a nice evening down on the

605
00:32:49,960 --> 00:32:51,960
Speaker 3: pH is is.

606
00:32:52,160 --> 00:32:54,600
Speaker 1: Kind of heaven. Exact really is kind of heaven. And

607
00:32:54,640 --> 00:32:57,360
Speaker 1: it's the perfect car for the perfect road. But I

608
00:32:57,440 --> 00:33:00,880
Speaker 1: like your answer that you're not trying to be you know,

609
00:33:01,160 --> 00:33:04,600
Speaker 1: front or try to like say some fancy race car

610
00:33:04,760 --> 00:33:07,200
Speaker 1: the C one eleven or you know, it's a very

611
00:33:07,240 --> 00:33:13,520
Speaker 1: practical answer. Yeah, no, no, it's no, it's yeahs is.

612
00:33:13,520 --> 00:33:16,920
Speaker 3: It means it's something which supports and basically fits you

613
00:33:16,960 --> 00:33:19,800
Speaker 3: life too. Yeah. Back in Griz, I have an sl

614
00:33:20,400 --> 00:33:23,960
Speaker 3: A full fifty of the early eighties, which is my

615
00:33:24,840 --> 00:33:28,840
Speaker 3: classic car. Let's say what color, light blue, beautiful? I

616
00:33:28,880 --> 00:33:29,200
Speaker 3: love it.

617
00:33:29,320 --> 00:33:32,520
Speaker 1: Yes, and Dmitria, we know we just heard the news

618
00:33:32,520 --> 00:33:35,240
Speaker 1: that you will be transitioning out of the role of

619
00:33:35,320 --> 00:33:40,480
Speaker 1: top dog at Mercedes Benz USA. I'd love to just hear.

620
00:33:41,680 --> 00:33:44,000
Speaker 1: I think you joined in twenty twenty in your current role, right,

621
00:33:44,040 --> 00:33:47,200
Speaker 1: so five years can you just tell us, I don't know,

622
00:33:47,240 --> 00:33:50,520
Speaker 1: looking back, what you've seen change in the auto industry

623
00:33:50,560 --> 00:33:52,680
Speaker 1: and give us some wisdom.

624
00:33:52,360 --> 00:33:54,120
Speaker 2: That well you will learn.

625
00:33:55,080 --> 00:33:57,600
Speaker 1: I mean it's so much has changed.

626
00:33:58,080 --> 00:34:01,800
Speaker 3: Absolutely, So I say this was the most challenging and

627
00:34:01,840 --> 00:34:05,360
Speaker 3: the most intense five years of my life or of

628
00:34:05,800 --> 00:34:08,800
Speaker 3: my career. I mean, if you go back, i joined

629
00:34:08,960 --> 00:34:11,880
Speaker 3: at the late twenty twenty and we're at the beginning

630
00:34:11,920 --> 00:34:16,160
Speaker 3: of the pandemic, at the beginning of the supply crunch,

631
00:34:16,200 --> 00:34:19,600
Speaker 3: which you lived and came and joined a company who

632
00:34:19,600 --> 00:34:24,399
Speaker 3: were basically I mean, you've been into our headquarters in Atlanta,

633
00:34:24,520 --> 00:34:27,399
Speaker 3: to a beautiful building, but with no life. I didn't

634
00:34:27,400 --> 00:34:31,680
Speaker 3: know my colleagues, i didn't know who was around. Traveling

635
00:34:31,960 --> 00:34:34,680
Speaker 3: was a challenge to our locations in the US, to

636
00:34:34,719 --> 00:34:36,840
Speaker 3: the dealers or whatever. So it was a very challenging start.

637
00:34:37,200 --> 00:34:39,760
Speaker 3: But I would say many things have changed since then.

638
00:34:40,560 --> 00:34:43,719
Speaker 3: We're back into more digital were discussed earlier, right, who

639
00:34:43,760 --> 00:34:47,480
Speaker 3: was buying a car online in twenty twenty, Right in

640
00:34:47,520 --> 00:34:51,319
Speaker 3: today people do buy or at least get all the

641
00:34:51,320 --> 00:34:56,480
Speaker 3: information online. So many things have changed. Many things have

642
00:34:56,480 --> 00:35:02,200
Speaker 3: have moved into our industry, electric vehicles, plug in hybrids again,

643
00:35:02,280 --> 00:35:07,080
Speaker 3: digital retailing, so very intense times, new products in the markets.

644
00:35:08,400 --> 00:35:11,200
Speaker 3: I'm really glad of what I lived.

645
00:35:11,520 --> 00:35:12,440
Speaker 1: How have you changed?

646
00:35:14,680 --> 00:35:17,680
Speaker 3: I think that's a that's a great question. On one hand,

647
00:35:17,800 --> 00:35:21,440
Speaker 3: that's nothing is given right. Things can change from one

648
00:35:21,480 --> 00:35:23,920
Speaker 3: day to the other, and the faster you can adapt,

649
00:35:25,480 --> 00:35:29,480
Speaker 3: the better, the better you are. So things and traditions

650
00:35:29,600 --> 00:35:34,760
Speaker 3: do not apply. They help you maybe to make some considerations,

651
00:35:34,800 --> 00:35:38,680
Speaker 3: but you cannot. There's no blueprint from one day to

652
00:35:38,719 --> 00:35:41,480
Speaker 3: the other. So that's one thing. The second thing is

653
00:35:41,520 --> 00:35:45,719
Speaker 3: that basically in all these challenges, what makes all the

654
00:35:45,760 --> 00:35:48,279
Speaker 3: difference is the people that you have around you. And

655
00:35:48,360 --> 00:35:51,800
Speaker 3: for me, people is my team. People is our dealers,

656
00:35:51,800 --> 00:35:54,840
Speaker 3: which that the ones which are facing and serving the customers,

657
00:35:55,160 --> 00:35:58,920
Speaker 3: which for them was also a difficult time, right, all

658
00:35:58,960 --> 00:36:05,719
Speaker 3: of what was going on and changing. So people no

659
00:36:05,800 --> 00:36:14,880
Speaker 3: blueprints and being fast, trying things out, failing quickly adjusting

660
00:36:14,920 --> 00:36:18,680
Speaker 3: and moving forwards. That's I think. What's I learned or

661
00:36:18,760 --> 00:36:19,799
Speaker 3: lived in the last five years?

662
00:36:19,880 --> 00:36:20,600
Speaker 1: Yeah, that's a lot.

663
00:36:20,760 --> 00:36:24,280
Speaker 2: What about America? What do you think about being here?

664
00:36:25,320 --> 00:36:28,880
Speaker 3: I think it's it's a great country with a big momentum.

665
00:36:29,520 --> 00:36:30,759
Speaker 2: Are you going to stay here where we're going to

666
00:36:30,840 --> 00:36:31,240
Speaker 2: go next?

667
00:36:31,680 --> 00:36:35,239
Speaker 3: Yes, I'm looking to stay here in the US. I

668
00:36:35,239 --> 00:36:39,520
Speaker 3: mean I've been sixteen years, seventeen years out of my

669
00:36:40,280 --> 00:36:44,640
Speaker 3: no more more and more out of my country. And

670
00:36:44,960 --> 00:36:46,959
Speaker 3: this is the place we feel mostly mostly home.

671
00:36:47,280 --> 00:36:50,760
Speaker 1: So yeah, okay, you mentioned evs. I have to ask,

672
00:36:51,239 --> 00:36:53,080
Speaker 1: are evs still going to happen?

673
00:36:54,000 --> 00:36:54,120
Speaker 3: Oh?

674
00:36:54,200 --> 00:36:56,160
Speaker 1: Yes, eventually, you think so?

675
00:36:56,239 --> 00:37:01,960
Speaker 3: Truly? Yes, maybe not in the speed and the adoption

676
00:37:02,040 --> 00:37:08,279
Speaker 3: that work initially expecting, but IV's are offering certain advantages.

677
00:37:08,400 --> 00:37:13,040
Speaker 3: I can give an example my wife. She didn't want

678
00:37:13,080 --> 00:37:14,120
Speaker 3: to drive any V.

679
00:37:14,640 --> 00:37:17,400
Speaker 2: Why not because she had all these.

680
00:37:17,280 --> 00:37:20,600
Speaker 3: Concerns of where do I charge, what if the range

681
00:37:20,640 --> 00:37:23,239
Speaker 3: is not enough, my feeling I wanted to to have

682
00:37:23,800 --> 00:37:27,680
Speaker 3: roaring sound of the engine and all that stuff. Three

683
00:37:27,719 --> 00:37:31,440
Speaker 3: four months later, and actually three years down the road later,

684
00:37:31,640 --> 00:37:33,920
Speaker 3: she does not want to step out of an electric

685
00:37:33,960 --> 00:37:37,480
Speaker 3: The convenience of charging at home, the comfort it's offering,

686
00:37:37,560 --> 00:37:40,680
Speaker 3: the chalk that you have, she's fascinated. So I'm not

687
00:37:40,719 --> 00:37:43,120
Speaker 3: saying if is the only way, No, for God's sake,

688
00:37:43,719 --> 00:37:48,480
Speaker 3: but a co existence of electric vehicles, of plug in hybrids,

689
00:37:48,520 --> 00:37:53,239
Speaker 3: of internet combation engine is the future. And maybe in

690
00:37:53,239 --> 00:37:55,480
Speaker 3: one part of the world where you live in California

691
00:37:55,520 --> 00:37:58,560
Speaker 3: and be to a higher degree because infrastructure is there,

692
00:37:58,680 --> 00:38:02,680
Speaker 3: because mindset, because because you know somewhere else it's much less.

693
00:38:03,160 --> 00:38:08,440
Speaker 3: But the penetration development and the qualities of the evs

694
00:38:09,400 --> 00:38:11,000
Speaker 3: will be much more visible in the future.

695
00:38:11,040 --> 00:38:13,160
Speaker 2: I love that your wife didn't want to give up

696
00:38:13,200 --> 00:38:16,439
Speaker 2: the roar of an internal combustion engine, but now she's

697
00:38:16,440 --> 00:38:19,040
Speaker 2: addicted to the torque of an EV. You married the

698
00:38:19,080 --> 00:38:19,799
Speaker 2: right woman.

699
00:38:20,040 --> 00:38:24,520
Speaker 1: Okay, yes, is she Greek too?

700
00:38:24,840 --> 00:38:28,560
Speaker 3: No, she's Brazilian. Brazilian. Yes, she's Brazilian. But I'll tell

701
00:38:28,600 --> 00:38:31,279
Speaker 3: you the first when I got the I'm driving the

702
00:38:31,640 --> 00:38:34,920
Speaker 3: electric cig class now, the five eighty. And you know,

703
00:38:34,920 --> 00:38:39,279
Speaker 3: when you look at it externally, there's no differences, right,

704
00:38:40,040 --> 00:38:45,960
Speaker 3: except some little badges of eque technology or whatever. So

705
00:38:46,160 --> 00:38:49,080
Speaker 3: for a couple of days I did not declare it

706
00:38:49,160 --> 00:38:50,600
Speaker 3: was an electric and I was driving it, and it

707
00:38:50,680 --> 00:38:55,160
Speaker 3: has some sounds, right, so the sound, the talk, the

708
00:38:55,200 --> 00:38:58,320
Speaker 3: speed whatever. She didn't realize it was it was electric

709
00:38:58,560 --> 00:39:01,200
Speaker 3: only when the sign up here on the on the

710
00:39:01,080 --> 00:39:04,080
Speaker 3: on the head un it's okay, it's you time to

711
00:39:04,160 --> 00:39:06,520
Speaker 3: charge whatever, right, I said, Oh, that's electric.

712
00:39:06,680 --> 00:39:09,759
Speaker 1: See I like that. I like not even it's not.

713
00:39:10,600 --> 00:39:13,920
Speaker 1: It's not the defining characteristic of the vehicle. If it's

714
00:39:14,000 --> 00:39:16,920
Speaker 1: if it works and it accomplishes the task, great, but

715
00:39:16,960 --> 00:39:19,720
Speaker 1: it's not the defining characteristic of whatever.

716
00:39:19,800 --> 00:39:20,080
Speaker 3: Vehicle.

717
00:39:20,080 --> 00:39:23,000
Speaker 1: And that's great because you are it's an icon and

718
00:39:24,080 --> 00:39:24,560
Speaker 1: the doors.

719
00:39:24,600 --> 00:39:27,520
Speaker 2: Closing the doors is the defining characteristic of that vehicle for.

720
00:39:28,440 --> 00:39:30,719
Speaker 3: So you have to slam the door. Yes, still she

721
00:39:30,760 --> 00:39:33,280
Speaker 3: didn't get used to that, right, loving the door because

722
00:39:33,640 --> 00:39:34,399
Speaker 3: in every other car.

723
00:39:34,400 --> 00:39:36,880
Speaker 1: You say, yeah, yeah, yeah.

724
00:39:36,880 --> 00:39:38,600
Speaker 3: You have to slam the door. Yeah.

725
00:39:38,920 --> 00:39:41,239
Speaker 2: All right. Well, it's been great having you here.

726
00:39:41,440 --> 00:39:42,319
Speaker 1: Thank you so much.

727
00:39:42,400 --> 00:39:45,120
Speaker 2: I'm gonna swing by your new store to check it out,

728
00:39:45,280 --> 00:39:48,680
Speaker 2: looking forward to is it open now? I guess by

729
00:39:48,680 --> 00:39:50,760
Speaker 2: the time this podcast, sure will be Friday.

730
00:39:50,840 --> 00:39:53,440
Speaker 1: So yeah, Friday, and the public can go buy the

731
00:39:53,480 --> 00:39:54,200
Speaker 1: new dealership.

732
00:39:54,239 --> 00:39:58,359
Speaker 3: And yeah, except Sundays. Yeah, those are open for everyone. Yeah,

733
00:39:58,560 --> 00:40:01,719
Speaker 3: and that's some surpris ues though. It's a nice place to.

734
00:40:01,680 --> 00:40:05,640
Speaker 2: Be nice, great talk, good talk. Great to hear from Dimitri.

735
00:40:06,280 --> 00:40:08,239
Speaker 2: And I'm looking forward to going over to see the

736
00:40:08,280 --> 00:40:10,319
Speaker 2: new dealership. I'm also looking forward to going to the show.

737
00:40:10,360 --> 00:40:12,600
Speaker 2: By the way, you're here in New York, Cana. Yes,

738
00:40:12,880 --> 00:40:14,600
Speaker 2: and I thought, oh, you must be here for the

739
00:40:14,600 --> 00:40:15,319
Speaker 2: New York Auto Show.

740
00:40:15,320 --> 00:40:18,799
Speaker 1: But that's not no, no, no, I'm I'm not going

741
00:40:18,840 --> 00:40:20,880
Speaker 1: to the Javitt Center. I think I'm very happily not

742
00:40:21,000 --> 00:40:24,520
Speaker 1: going the funny thing is auto shows are not as

743
00:40:24,560 --> 00:40:28,200
Speaker 1: relevant as they have been for press, and that's the

744
00:40:28,239 --> 00:40:30,360
Speaker 1: sad truth. So there's not a real reason to go

745
00:40:30,440 --> 00:40:30,880
Speaker 1: over there.

746
00:40:31,120 --> 00:40:34,319
Speaker 2: It is true, or it has become the case that

747
00:40:34,680 --> 00:40:37,480
Speaker 2: auto shows are no longer where the big news breaks.

748
00:40:37,719 --> 00:40:40,080
Speaker 1: Yeah, I mean Mercedes has news. They're just not doing

749
00:40:40,080 --> 00:40:41,600
Speaker 1: it at the autosh exactly. They're doing it at their

750
00:40:41,600 --> 00:40:42,000
Speaker 1: own party.

751
00:40:42,080 --> 00:40:44,879
Speaker 2: It's not always where the CEOs go. They're now more

752
00:40:44,920 --> 00:40:46,800
Speaker 2: likely to go to cees completely.

753
00:40:46,840 --> 00:40:50,680
Speaker 1: And let's be honest, no CEO loved being in a

754
00:40:50,680 --> 00:40:53,840
Speaker 1: convention center all day for three days, talking to press

755
00:40:53,920 --> 00:40:56,080
Speaker 1: in a little back room, and that was the format

756
00:40:56,280 --> 00:40:59,200
Speaker 1: for auto shows for years, and they would just be

757
00:40:59,320 --> 00:41:02,000
Speaker 1: on a you know, twenty minute rotating schedule.

758
00:41:02,239 --> 00:41:04,400
Speaker 2: Still I love to go, I don't. I mean, I

759
00:41:04,440 --> 00:41:07,960
Speaker 2: wasn't even considering going. But yesterday I had Jose Munios

760
00:41:08,000 --> 00:41:11,360
Speaker 2: on my show, who now runs Hyundai, and.

761
00:41:12,120 --> 00:41:13,200
Speaker 1: Would you take your daughters?

762
00:41:13,239 --> 00:41:13,319
Speaker 3: Oh?

763
00:41:13,400 --> 00:41:14,200
Speaker 1: Sorry, go ahead, good?

764
00:41:14,360 --> 00:41:16,960
Speaker 2: Yeah, Yeah, I would definitely And I would definitely take

765
00:41:17,000 --> 00:41:20,120
Speaker 2: my daughter. And I may do that this weekend because

766
00:41:20,200 --> 00:41:21,680
Speaker 2: right now I'm just gonna go to the press days.

767
00:41:21,680 --> 00:41:24,720
Speaker 2: But you can bring you know, civilians this weekend. Yeah,

768
00:41:25,200 --> 00:41:27,719
Speaker 2: I'm just gonna go now because Jose's gonna be there

769
00:41:27,880 --> 00:41:29,120
Speaker 2: and I want to go and say thank you for

770
00:41:29,160 --> 00:41:34,719
Speaker 2: coming on my show. And also because my buddy Hit,

771
00:41:34,760 --> 00:41:37,279
Speaker 2: my new buddy who runs Buele, he wants to go

772
00:41:37,320 --> 00:41:39,640
Speaker 2: because he's here from Grand Rapids, you know, like, yo,

773
00:41:39,760 --> 00:41:40,439
Speaker 2: let's go to the show.

774
00:41:40,600 --> 00:41:44,040
Speaker 1: I definitely think for consumers, for families, for kids, it's

775
00:41:44,080 --> 00:41:46,160
Speaker 1: still a great place to be inside if it's a

776
00:41:46,160 --> 00:41:48,040
Speaker 1: little bit cold or rainy out and look at a

777
00:41:48,040 --> 00:41:49,919
Speaker 1: bunch of different new cars, for sure.

778
00:41:50,120 --> 00:41:51,759
Speaker 2: And I like to go to dealerships too, so I

779
00:41:51,800 --> 00:41:54,839
Speaker 2: guess it's just weird in that way, all right. It's

780
00:41:54,840 --> 00:41:57,239
Speaker 2: been awesome having you here, so good. It's been great

781
00:41:57,239 --> 00:42:00,520
Speaker 2: having Magnus here as well, and it was awesome talking

782
00:42:00,520 --> 00:42:04,440
Speaker 2: to Dimitri. And we'll be back here next week with

783
00:42:04,840 --> 00:42:08,000
Speaker 2: Bill Melvin, the CEO of Buell Motorcycles.

784
00:42:08,360 --> 00:42:10,799
Speaker 1: I'm Matt Miller and I'm Hannah Elliott, and this is

785
00:42:10,840 --> 00:42:11,360
Speaker 1: Bloomberg