WEBVTT - Live From The Bloomberg Power Players Summit in LA 0:00:01.800 --> 0:00:04.440 This is Bloomberg Business Week. I'm Karl Masser and I'm 0:00:04.480 --> 0:00:07.280 Bloomberg Quick Takes Tim Stanovk. We're here every day bringing 0:00:07.320 --> 0:00:09.840 you the latest news from the world to business and finance, 0:00:09.840 --> 0:00:13.680 clus technology, politics, economics, all purtnising the power of Business 0:00:13.680 --> 0:00:17.159 Week reporters and editors, not to mention our journalists and 0:00:17.120 --> 0:00:20.000 analysts in more than one twenty countries. You can download 0:00:20.000 --> 0:00:23.479 Bloomberg Business Weekend iTunes, SoundCloud, or Bloomberg dot com. 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In our next guest made his mark on 0:00:41.360 --> 0:00:45.040 video games and electronic arts, Microsoft Xbox and Stag of America. 0:00:45.120 --> 0:00:47.080 We are so delighted to have Peter Moore with us, 0:00:47.400 --> 0:00:50.159 named Senior Vice president GM of Sports and Live Entertainment 0:00:50.200 --> 0:00:53.320 at the big game engine maker Unity Technologies just about 0:00:53.360 --> 0:00:57.440 a year ago, former CE Chief executive of Liverpool Football Club. 0:00:57.920 --> 0:01:02.000 I feel like we could talk about so many different things. Well, 0:01:02.120 --> 0:01:05.119 let's talk about Unity. Yeah, what's what's your mission at Unity? 0:01:05.200 --> 0:01:06.880 Is it all about gaming? Is it? Though I've also 0:01:06.880 --> 0:01:11.639 heard about maybe moving into contact creation. It's more than gaming. Unity, 0:01:12.200 --> 0:01:14.840 who I've known for years being in the gaming business 0:01:14.880 --> 0:01:16.759 before I went off to Liverpool to do a little 0:01:16.760 --> 0:01:19.920 bit of traditional sports. UM started off life as a 0:01:19.959 --> 0:01:23.640 mobile gaming engine and it's really grown under the direction 0:01:23.680 --> 0:01:27.560 of leadership of my former Bossity John Ricktello. About six 0:01:27.560 --> 0:01:30.520 thousand people now forty five officers, and we focus on 0:01:30.560 --> 0:01:33.639 real time three D bringing things to life and obviously 0:01:33.720 --> 0:01:39.800 and I'm going to use the metaverse like you gotta 0:01:39.840 --> 0:01:42.440 go there is he gonna go? Bob Peck of Disney 0:01:42.560 --> 0:01:44.959 was all in on it on his earnings call this week. Well, 0:01:45.040 --> 0:01:47.800 we believe, you know that the metaverse everything's going to 0:01:47.920 --> 0:01:50.520 be in three dimensions. We're going to interact three dimensionally, 0:01:50.520 --> 0:01:54.560 either as avatars or go into environments, shopping, sporting events 0:01:54.680 --> 0:01:57.600 in three dimensionals. And so when how long does it 0:01:57.640 --> 0:02:00.400 take though to get there? We're still still the ways 0:02:00.440 --> 0:02:03.280 away from a real time element of it, but we've 0:02:03.280 --> 0:02:05.440 been working a unity with the UFC, who have been 0:02:05.480 --> 0:02:10.240 incredible collaborators and we've captured volumetrically to UFC fight is 0:02:10.240 --> 0:02:12.680 here in Los Angeles a few months ago. And what 0:02:12.800 --> 0:02:15.120 this means is that not only can you watch your 0:02:15.200 --> 0:02:18.240 UFC fight, but then on your smartphone or your tablet, 0:02:19.040 --> 0:02:21.239 we will deliver to you three D imagery that you 0:02:21.280 --> 0:02:24.040 can manipulate and interact with. And you know, as a 0:02:24.080 --> 0:02:26.840 guy that remembers watching football, soccer and black and white, 0:02:26.880 --> 0:02:30.080 this feels like when color arrived and it just opened 0:02:30.120 --> 0:02:32.320 up my world. It was a completely different experience. So 0:02:32.320 --> 0:02:35.680 I understand it from a perspective of content consumption and 0:02:35.760 --> 0:02:39.040 perhaps gaming, but from a hardware perspective, what does it 0:02:39.080 --> 0:02:41.959 look like? And and who owns that space? Who wins there? Well, 0:02:41.960 --> 0:02:45.560 the hardware it could be via obviously virtual reality. Augmented 0:02:45.560 --> 0:02:47.639 reality we think plays a role here. When we say 0:02:47.680 --> 0:02:50.239 augmented reality means that is the Google class back in 0:02:50.280 --> 0:02:53.960 the y on this table we're here right now, actually 0:02:53.960 --> 0:02:57.360 three dimensionally. The Super Bowl could be played out three 0:02:57.360 --> 0:03:01.360 dimensionally in in what probably looks holographic but instead of 0:03:01.400 --> 0:03:04.760 flat imagery, what augmented reality? We all played Pokemon Go, 0:03:05.040 --> 0:03:07.640 But you have this idea of things that come to 0:03:07.760 --> 0:03:11.400 life in interesting ways, typically using a smartphone or a 0:03:11.440 --> 0:03:13.239 tablet to look at them and view with them, and 0:03:13.760 --> 0:03:16.320 the unity we're doing this, and not not only in gaming, 0:03:16.320 --> 0:03:20.480 but automotive design, construction, architecture, bringing the world to life, 0:03:20.560 --> 0:03:24.720 creating digital twins and and getting away from carving clay 0:03:24.800 --> 0:03:27.720 models for cars and things of that nature, which feels 0:03:27.880 --> 0:03:30.240 so archaic now, and and bring that to life in 0:03:30.280 --> 0:03:33.000 sports is a big deal for us. So sports games, 0:03:33.040 --> 0:03:36.160 the super Bowl, the metaverse, that's not something unusual maybe 0:03:36.200 --> 0:03:38.520 in the future, not at all. I think at first 0:03:38.560 --> 0:03:40.560 you're going to see, for example, the food fighters have 0:03:40.640 --> 0:03:43.480 got their concert after In VR, you do need the 0:03:43.520 --> 0:03:47.560 headset um. A lot of people find VR difficult. There's 0:03:47.680 --> 0:03:49.880 only so much you can tolerate. But ultimately, I think 0:03:49.960 --> 0:03:52.160 that's the first step in my life. I've been in 0:03:52.280 --> 0:03:54.880 video games off and on for twenty five years. And 0:03:54.920 --> 0:03:57.920 the more you need hardware, they're a little more challenge. 0:03:58.240 --> 0:04:01.120 Is you talked about Google glass and that when by 0:04:01.120 --> 0:04:03.880 the wayside is it's hard wearing wearables. I'm getting to 0:04:04.000 --> 0:04:05.920 play and so you want you want to be able 0:04:05.960 --> 0:04:08.400 to interact in devices like these laptops we have in 0:04:08.440 --> 0:04:11.080 front of us without having a bespoke piece of hardware, 0:04:11.080 --> 0:04:13.400 and that's what we're working on. I think we'll watch 0:04:13.520 --> 0:04:16.719 boarding events in in on television and we currently do. 0:04:17.320 --> 0:04:20.280 Like I'm watching Liverpool a goal is scored. I watched 0:04:20.320 --> 0:04:23.000 them yesterday, and I go to my tablet and the 0:04:23.160 --> 0:04:26.359 manipulate that imagery and what we call six degrees of freedom. 0:04:26.440 --> 0:04:28.520 I want to be in the penalty area when the 0:04:28.560 --> 0:04:31.000 shot is made. I want to be behind the goalkeeper 0:04:31.360 --> 0:04:33.360 as he makes the save. And you can do that 0:04:33.480 --> 0:04:36.920 with volumetric capture. Hey, Peter, for our investor audience, who 0:04:36.920 --> 0:04:41.000 are the winners here other than unity? I mean, look, 0:04:41.040 --> 0:04:43.599 it takes it takes hardware, it takes chips. Yeah, you know, 0:04:43.760 --> 0:04:46.200 it takes manufacturing in order to bring this to life. 0:04:46.200 --> 0:04:48.000 But yeah, I mean, and look at the context of 0:04:48.080 --> 0:04:51.200 course of this question, is Facebook or Metal Platforms Inc. 0:04:51.560 --> 0:04:53.800 Investors don't think they're the winner right now? I think, 0:04:53.839 --> 0:04:55.760 you know, I go back to the dial up days 0:04:55.800 --> 0:04:58.200 of when I was at Sega. We were burning video 0:04:58.240 --> 0:05:03.200 games somehow with thirty frames second, NFL, NBA, NHL via 0:05:03.200 --> 0:05:06.200 a dial up modium, and that modem was running a 0:05:06.279 --> 0:05:08.920 fifty six K and and it sounds ridiculous. Somehow we 0:05:09.040 --> 0:05:11.599 got those games until your mom picked up the phone 0:05:11.640 --> 0:05:14.400 in the other room and then a disaster. You're welcome 0:05:14.440 --> 0:05:17.839 to my life because that is what happened. But the 0:05:17.920 --> 0:05:20.839 dreamcast led the way to say a dreamcast what what 0:05:21.000 --> 0:05:23.000 the point I'm making is it takes a while, it 0:05:23.080 --> 0:05:25.680 takes a village in the cases that we're saying real 0:05:25.720 --> 0:05:28.760 time three D. It's not just Unity, but but camera 0:05:28.800 --> 0:05:32.080 companies like Cannon and Sony need to build those volumetric 0:05:32.120 --> 0:05:37.000 capture cameras, Computing companies that delivered networks like Cisco for example, 0:05:37.080 --> 0:05:39.520 and then the five G s, particularly in North America 0:05:39.520 --> 0:05:42.240 are desperate for this content. Um you know, they want 0:05:42.240 --> 0:05:44.520 to fill that five G pipe verizons A T and 0:05:44.560 --> 0:05:47.000 T s, the T mobiles of this world. And so 0:05:47.240 --> 0:05:49.680 what we're doing at Unity is trying to coalesce the 0:05:49.880 --> 0:05:52.880 entire industry to bring these experiences to sports fans. But 0:05:52.920 --> 0:05:54.720 do you have a timeline because I do think this 0:05:54.760 --> 0:05:57.240 is something that my boss I know. But you know 0:05:57.320 --> 0:05:59.279 there's going to be tons of pressure. And you know 0:05:59.360 --> 0:06:02.120 we were about Disney like they're all like, but how 0:06:02.200 --> 0:06:04.520 how is it a five year thing? Is it? Oh? No, no, 0:06:04.800 --> 0:06:07.200 we will be delivering. We will be delivered we're working 0:06:07.320 --> 0:06:10.200 very closely with the UFC. We will be delivering a 0:06:10.320 --> 0:06:13.000 three D experience that you can go straight to your 0:06:13.000 --> 0:06:16.599 tablet this calendar year. Now, what that will be is 0:06:16.640 --> 0:06:19.360 probably a bundle of highlights from a fight. You want 0:06:19.360 --> 0:06:21.320 to see a particular move, you want to see a kick, 0:06:21.400 --> 0:06:23.520 you want to see a punch, a tap out. We 0:06:23.600 --> 0:06:26.279 can take you there. But the goal ultimately is to 0:06:26.320 --> 0:06:28.920 get to real time. And we believe and and maybe 0:06:28.920 --> 0:06:31.040 a couple of years from now, that within three seconds 0:06:31.040 --> 0:06:34.239 of the action happening, you can actually manipulate the action 0:06:34.240 --> 0:06:36.640 in real time three D. Alright, gotta ask it Bengals 0:06:36.680 --> 0:06:41.800 or Rams? You know, I arrived in America and I 0:06:41.839 --> 0:06:44.440 wanted to learn American football and it was the L 0:06:44.480 --> 0:06:47.200 A Rams. But that l A Rams was Jim Everett, 0:06:48.040 --> 0:06:52.560 Eric Dickison, Henry Ellard, Flipper Anderson. If you're way too 0:06:52.600 --> 0:06:56.200 your guys and I would go as this white skinned 0:06:56.240 --> 0:06:58.520 englishman in the Son of Anaheim to the Big A 0:06:58.680 --> 0:07:01.560 and watch these Rams who got destroyed for a decade 0:07:01.560 --> 0:07:03.840 by the Forty Nights, but I love and then they 0:07:03.839 --> 0:07:06.400 moved to St. Louis. I go, what just hous it? So? 0:07:06.680 --> 0:07:11.480 Rams are Rams? Peter Moore, Jem love this. Thank you 0:07:11.560 --> 0:07:15.640 so much, Peter Moore, Immunity Technologies. Here on Bloomberg Radio. 0:07:16.120 --> 0:07:20.160 This is Bloomberg Business Week with Carol Messer and Bloomberg 0:07:20.240 --> 0:07:24.680 Quick Takes Tim Stenovic on Bloomberg Radio. Well, our next 0:07:24.680 --> 0:07:27.480 guest is participating in a panel at today's Bloomberg Power 0:07:27.480 --> 0:07:30.320 Player Summit. It's on the modern athlete, looking at the 0:07:30.360 --> 0:07:32.960 bigger role that athletes are really playing in our world. 0:07:32.960 --> 0:07:34.960 So so great to have with us. Our next guest, Yeah, 0:07:35.000 --> 0:07:37.320 Carle Lloyd is joining us. She's a two time FIFA 0:07:37.440 --> 0:07:39.720 World Cup champion, member of the U S women's national 0:07:39.720 --> 0:07:42.560 soccer team, two time Olympic old medalists. The list continues 0:07:42.600 --> 0:07:44.640 to go on and on. Carly, how are you? I'm great, 0:07:44.920 --> 0:07:50.120 Sonny California. Can't complain coming from New Jersey. We care. Well, 0:07:50.160 --> 0:07:52.520 how do you think about this holistically right now? I 0:07:52.520 --> 0:07:55.000 mean in terms of where you are in your career, uh, 0:07:55.000 --> 0:07:57.200 and in terms of just where we are as a 0:07:57.240 --> 0:08:01.520 society when it comes to h P one sports. Uh. Well, 0:08:01.560 --> 0:08:05.960 newly freshly retired. So it's been a couple of months. Um, 0:08:06.000 --> 0:08:09.200 I retired in November, finished up then and so now 0:08:09.240 --> 0:08:11.640 I'm in the space of, you know, what what do 0:08:11.680 --> 0:08:14.880 I do after sport? I played soccer for thirty four 0:08:14.920 --> 0:08:18.480 years of my life, seventeen years professionally, and uh, you know, 0:08:18.520 --> 0:08:21.040 I don't think any moment can prepare you for this moment. 0:08:21.080 --> 0:08:24.000 But I think what I did during my career and 0:08:24.040 --> 0:08:26.440 throughout the course of my career, I set myself up 0:08:26.520 --> 0:08:29.600 nicely to retire, and I'm at peace with that decision. 0:08:29.680 --> 0:08:32.880 And now it's about building, continuing to build my brand 0:08:32.960 --> 0:08:37.240 and uh continuing to just you know, break barriers within 0:08:37.360 --> 0:08:41.000 the woman's uh game. And I think we're in a 0:08:41.040 --> 0:08:44.400 really great space to to just keep empowering so many 0:08:44.440 --> 0:08:47.640 other women and uh the sport, the sports growing tremendously. 0:08:47.800 --> 0:08:49.240 I want to talk to you about that. But when 0:08:49.240 --> 0:08:51.960 did you first start playing? I first started playing at 0:08:52.000 --> 0:08:54.559 the age of five. Wow, did you like it? Right away? 0:08:54.920 --> 0:08:58.200 I loved it. My parents signed me up for you know, 0:08:58.360 --> 0:09:04.000 multiple different whets. Um. I swam, played softball, basketball, I 0:09:04.080 --> 0:09:07.520 actually uh did skiing as well. They put they my 0:09:07.600 --> 0:09:09.600 parents put us in ski school and then they went 0:09:09.640 --> 0:09:11.560 off and skied on their own and enjoyed that. So 0:09:11.600 --> 0:09:14.360 I did so many different sports and I really believe 0:09:14.520 --> 0:09:17.920 that that has helped shaped who I am as a 0:09:17.960 --> 0:09:20.480 person and player to this day. But you know, when 0:09:20.520 --> 0:09:23.560 my mom signed me up for dance and piano, um, 0:09:23.600 --> 0:09:27.079 I screamed and cried going to practice, and I didn't 0:09:27.080 --> 0:09:28.600 with soccer. So I think that was a very good 0:09:28.600 --> 0:09:31.439 indication that I was interested in that when it came 0:09:31.480 --> 0:09:33.520 to sports growing up, though, at what point did you 0:09:33.559 --> 0:09:36.360 realize that you were special when it came to soccer. 0:09:37.160 --> 0:09:40.840 I think a lot of other people saw the talent 0:09:41.200 --> 0:09:43.840 uh in me and and just noticed that I was 0:09:43.920 --> 0:09:47.880 different from a lot of other players. Um I loved it, 0:09:48.040 --> 0:09:51.280 you know, that was that was my biggest thing. Is 0:09:51.400 --> 0:09:54.040 I just loved playing and and you know they really 0:09:54.080 --> 0:09:55.760 say for love of the game. It was it was 0:09:55.840 --> 0:09:58.520 for love of the game. Um and and I think 0:09:58.600 --> 0:10:03.160 you know, for me, the earning point was watching Women's 0:10:03.160 --> 0:10:05.960 World Cup team play in the US. I got to 0:10:06.000 --> 0:10:08.120 go to game, and for me, that was that was 0:10:08.160 --> 0:10:11.680 a real big moment um that changed my life because 0:10:11.920 --> 0:10:14.319 I looked out onto that field watching from the stands 0:10:14.320 --> 0:10:16.800 and I knew that that was what I wanted to do. 0:10:17.000 --> 0:10:20.280 So those women helped inspire me, and now I'm helping 0:10:20.320 --> 0:10:23.200 to inspire so many other generations coming up. The pipeline 0:10:23.240 --> 0:10:24.840 talked to us about that, because it's not easy for 0:10:24.880 --> 0:10:28.280 women in lots of different industries and certainly not in sports, 0:10:28.280 --> 0:10:30.920 and you know the inequities that are out there. I'd 0:10:30.960 --> 0:10:32.600 like to think it's getting better, but you tell me, 0:10:32.600 --> 0:10:35.400 because you've seen it front and center. I'd like to 0:10:35.440 --> 0:10:37.920 say that we're at a stage where we can just 0:10:38.000 --> 0:10:40.480 kind of rest in our laurels, but that's not the case. 0:10:40.520 --> 0:10:44.120 I feel like it's just this constant evolution of continuing 0:10:44.160 --> 0:10:47.600 to push and break these barriers. The women before me, 0:10:48.200 --> 0:10:50.440 uh did it as well. When I first came onto 0:10:50.440 --> 0:10:52.600 the team in two thousand and five, they were fighting 0:10:52.600 --> 0:10:56.360 for guaranteed contracts so they didn't didn't have to work anywhere. 0:10:56.400 --> 0:11:00.000 They were fighting for health insurance for pregnancy leave, um. 0:11:00.120 --> 0:11:02.760 And I just get, you know, two checks from playing 0:11:02.760 --> 0:11:04.840 in two games and coming out of college, and I'm 0:11:04.880 --> 0:11:08.240 thinking this is amazing, um. But I didn't realize the 0:11:08.280 --> 0:11:10.720 magnitude of what they were fighting for, and that laid 0:11:10.720 --> 0:11:13.920 the foundation for myself for you know, all all my 0:11:14.000 --> 0:11:16.200 teammates that I played for, and now we're doing the 0:11:16.280 --> 0:11:19.880 same for this next generation coming in does name image, 0:11:19.920 --> 0:11:23.960 likeness and the ability for now college athletes, Like, does 0:11:24.000 --> 0:11:27.600 that help in terms of giving women maybe some more power, like, 0:11:27.960 --> 0:11:30.520 because I think there's now a time where brands are 0:11:30.559 --> 0:11:32.959 like you can have a lot of sway over a 0:11:33.000 --> 0:11:35.400 lot of consumers that are out there, and and I 0:11:35.440 --> 0:11:38.360 just wonder does that help in the fight? I think 0:11:38.360 --> 0:11:40.760 it does help. Um. You know, I was recently talking 0:11:40.800 --> 0:11:44.360 with a you know, a field hockey player who's going 0:11:44.360 --> 0:11:47.240 to college who lives in our area, and um, she's 0:11:47.360 --> 0:11:51.880 nationally ranked like number one field hockey player in the country. Um. 0:11:51.920 --> 0:11:54.040 And and she just wants to play right, but they 0:11:54.080 --> 0:11:57.880 have the opportunity to to build a brand. And and 0:11:58.040 --> 0:12:00.240 what I told her was just be all fen tick. 0:12:00.280 --> 0:12:03.479 You know. I built my brand off of just being authentic, 0:12:03.640 --> 0:12:07.560 true to myself. It all happened organically. Um. But that's 0:12:07.559 --> 0:12:10.640 the best way to go because I think now you're 0:12:10.760 --> 0:12:14.439 you're gonna see you know, all of these young players, 0:12:14.840 --> 0:12:18.240 um get innudated with so many opportunities, and it's like 0:12:18.520 --> 0:12:20.960 you can't just pick everything that comes your way. UM. 0:12:21.000 --> 0:12:23.160 And I think that that is really going to be 0:12:23.200 --> 0:12:26.040 the key, is just being smart with the decisions that 0:12:26.080 --> 0:12:29.480 they're making. UM and really dive deep and figure out 0:12:29.559 --> 0:12:31.600 what type of brand they want to be and represent. 0:12:31.920 --> 0:12:33.760 How do you think the role of an athlete changed 0:12:33.840 --> 0:12:36.640 in society during your career? And I asked that not 0:12:36.760 --> 0:12:40.000 just as we're seeing athletes increasingly become investors, but also 0:12:40.280 --> 0:12:43.920 increasingly takes stands off the field for political causes. It's 0:12:43.960 --> 0:12:46.800 been huge. I've had sort of the best of both worlds, 0:12:47.160 --> 0:12:50.480 UM and different worlds. Two thousand five to about two 0:12:50.520 --> 0:12:53.600 thousand ten, there was really no social media presence at all, 0:12:54.000 --> 0:12:55.960 you know, I just played soccer, focused on that and 0:12:56.000 --> 0:12:58.880 that was it. Once two thousand ten two thousand eleven 0:12:58.920 --> 0:13:02.559 World Cup hit, Uh, that's when I joined Twitter and 0:13:02.679 --> 0:13:05.440 social media became very prevalent. And now you have all 0:13:05.480 --> 0:13:10.320 these opportunities to build your brand and have opportunities to 0:13:10.720 --> 0:13:13.600 you know, make posts for for you know, money, and 0:13:13.880 --> 0:13:16.720 sign on with different endorsements. So I think it's just 0:13:16.800 --> 0:13:20.640 really uh, you know, a unique space to be in. UM. 0:13:20.679 --> 0:13:23.360 You know, it's not something that I would you know, 0:13:23.480 --> 0:13:27.360 recommend people just you know doing right away. I mean, 0:13:27.400 --> 0:13:29.640 I think it just you have to be really smart, 0:13:29.720 --> 0:13:31.520 you have to be diligent about it. You have to 0:13:31.880 --> 0:13:35.360 figure out what you're really passionate about and and the 0:13:35.400 --> 0:13:37.199 way you want your brand to go. I think that's 0:13:37.240 --> 0:13:39.520 the most important thing. Um. You know, you don't want 0:13:39.520 --> 0:13:42.200 to just a quick hit of something just because you 0:13:42.200 --> 0:13:45.160 think you're gonna earn a few bucks. Um. And I've 0:13:45.200 --> 0:13:48.320 just kind of built this brand over time. But it's 0:13:48.320 --> 0:13:50.480 been you know, it's been incredible to have the platform 0:13:50.559 --> 0:13:54.320 to be able to voice concerns about different, uh, you know, 0:13:54.400 --> 0:13:56.640 different things going on in the world on and off 0:13:56.640 --> 0:13:58.760 the field. And do you feel like you have freedom 0:13:58.920 --> 0:14:01.400 to do to say what you want without any kind 0:14:01.400 --> 0:14:03.720 of repercussions or is there always a little bit of 0:14:03.760 --> 0:14:06.560 management and balance in that? Um? You know, I don't. 0:14:06.679 --> 0:14:10.680 I don't think you necessarily do UM for me as 0:14:10.679 --> 0:14:15.520 a player. When I was playing, my social media portrayed 0:14:15.679 --> 0:14:21.000 motivational quotes, uh me playing me, training, working hard, and 0:14:21.080 --> 0:14:23.160 that's what I wanted to be about. You know, I 0:14:23.320 --> 0:14:26.760 I kind of kept my private life separate. Um, people 0:14:26.800 --> 0:14:30.040 didn't really see a whole glimpse of, you know, what 0:14:30.040 --> 0:14:32.760 what life is like. But that was intentional. Right, Yeah, 0:14:32.800 --> 0:14:36.720 you're absolutely absolutely And now you know, I'm I'm sharing 0:14:37.000 --> 0:14:40.040 a little bit more. I've got some nieces I kind 0:14:40.040 --> 0:14:43.320 of post them and um, but yeah, it's if you 0:14:43.400 --> 0:14:45.920 know what I'm thinking, and we're thinking politics and we're 0:14:45.920 --> 0:14:48.520 thinking with the Olympics, like this has been a tricky, 0:14:48.680 --> 0:14:52.320 very tricky game I think for athletes, and I just think, 0:14:52.440 --> 0:14:54.720 you know, you guys are are role models. Um, And 0:14:54.760 --> 0:14:58.200 I think increasingly the public fans look to all of 0:14:58.200 --> 0:15:02.160 you and some don't want politics and sports. I think 0:15:02.160 --> 0:15:04.840 they think it's a break, but others expected. So I 0:15:04.880 --> 0:15:06.960 just wonder how you manage that. Yeah, I try to 0:15:07.000 --> 0:15:10.040 stay positive. I think that's that's the most important thing 0:15:10.080 --> 0:15:13.400 for me, is just living a very authentic, positive life, 0:15:14.040 --> 0:15:19.400 shedding light on different failures success. Um, how hard it 0:15:19.480 --> 0:15:21.960 is to be the best at something in the world. 0:15:21.960 --> 0:15:24.400 And that's what I want my message to be. Just 0:15:24.440 --> 0:15:25.960 in the last minute that we have with you. What 0:15:26.040 --> 0:15:28.160 can your fans expect from you in this next phase 0:15:28.200 --> 0:15:30.840 of your career? You know, this next phase, I'm going 0:15:30.920 --> 0:15:32.920 to continue to build my brand. I I run my 0:15:32.920 --> 0:15:37.920 own Seal ten uh soccer clinics. UM, my husband started 0:15:37.960 --> 0:15:42.160 my merchandise store online that um, you know, we're we're 0:15:42.200 --> 0:15:44.840 continuing to build up and I don't know, you know, 0:15:44.960 --> 0:15:49.360 ownerships of teams is kind of enticing to me. Staying 0:15:49.360 --> 0:15:52.600 involved with the game, you know, part of FIFA, part 0:15:52.600 --> 0:15:55.960 of US Soccer, men and Women's World Cup. So I'm 0:15:56.000 --> 0:15:58.840 definitely leaving the game on the fields, but off the field, 0:15:59.040 --> 0:16:01.680 I'm going to remain, uh, you know, heavily involved. I 0:16:01.720 --> 0:16:05.320 like Carly Lloyd team owner. That sounds kind of nice. Carly, 0:16:05.400 --> 0:16:07.560 Thank you so much. Good luck with it. This is 0:16:07.600 --> 0:16:11.520 Bloomberg Business Week with Carol Messer and Bloomberg Quick Takes 0:16:11.640 --> 0:16:15.760 Tim Stinovic on Bloomberg Radio, Data and sports playing a 0:16:15.800 --> 0:16:18.400 bigger role in how sports content is being delivered today, 0:16:18.400 --> 0:16:21.960 increasingly giving fans a much more customized experience. So with 0:16:21.960 --> 0:16:24.000 more on this, let's bring in Nagy Good. He's former 0:16:24.080 --> 0:16:27.040 NFL linebacker played for the Buccaneers, the Eagles, the Colts, 0:16:27.040 --> 0:16:29.520 the Jaguars, winning a Super Bowl ring. When playing with 0:16:29.520 --> 0:16:31.960 the Eagles and Super Bowl fifty two, Tim and I 0:16:32.000 --> 0:16:34.880 were like, just okay, so I gotta tell you just 0:16:35.040 --> 0:16:36.920 you know, during the break, I saw this ring. I 0:16:36.960 --> 0:16:40.760 saw this ring. Nagi actually let me hold his Super 0:16:40.760 --> 0:16:43.360 Bowl ring. I've never seen one in the flesh before. 0:16:43.520 --> 0:16:46.400 Thank you for that. Thank you. By the way, that 0:16:46.440 --> 0:16:49.480 thing is big, Hey, bring some energy. It really does, 0:16:49.640 --> 0:16:51.640 it definitely does. We should point out you're also co 0:16:51.680 --> 0:16:53.920 founder in chief of fan engagement at vp oh. It's 0:16:53.920 --> 0:16:57.640 a social platform brands, advertisers to connect with things. How 0:16:57.680 --> 0:17:02.600 are you phenomenal? Well? How tell us abtructive? We have 0:17:02.720 --> 0:17:05.560 been UM working together right now, still continuing to build 0:17:05.640 --> 0:17:08.160 vp O and UM. We have a really big initiative 0:17:08.320 --> 0:17:10.359 right now with h B c U s UM actually 0:17:10.359 --> 0:17:13.160 have a closer relationship of HBCUs. My brother went there 0:17:13.680 --> 0:17:16.919 and play with guys like Darius Leonard. Um played against 0:17:17.000 --> 0:17:20.680 guys like Justin Durant. And right now we have initiative 0:17:20.760 --> 0:17:26.399 to establish ownership of data and empowerment as data through campaigns, 0:17:26.400 --> 0:17:29.440 through sponsorships, through traditional forms of media and advertisement with 0:17:29.480 --> 0:17:33.760 our new technology capability, I feel like ownership of data. Yes, 0:17:33.960 --> 0:17:35.639 that is like the big cahuna. I feel like in 0:17:35.680 --> 0:17:37.359 the world right because there's so much out there? How 0:17:37.359 --> 0:17:39.520 do you do that? Because there's the I mean you're 0:17:39.520 --> 0:17:41.920 gonna have to pull from other sources, right yeah, well 0:17:42.240 --> 0:17:45.199 not necessarily. Our Our tour, which is nice is that 0:17:45.280 --> 0:17:48.760 we are additive. UM. It's why the Eagles joined them 0:17:48.760 --> 0:17:51.280 with this. Jeffrey very equity owner and we partner with 0:17:51.320 --> 0:17:53.840 a few teams because what we do is all additive. 0:17:53.920 --> 0:17:56.080 We take with the fans and the users like to 0:17:56.119 --> 0:17:59.320 see and we show them more and in the ownership 0:17:59.359 --> 0:18:03.119 of data and the sponsors participating with marketing marketing, influencers 0:18:03.119 --> 0:18:06.120 and influencer marketing with the players, we give them them 0:18:06.119 --> 0:18:08.400 the ability to see that data. So you have our tool, 0:18:08.400 --> 0:18:10.080 You're able to see that data, You're able to see 0:18:10.119 --> 0:18:13.320 those interactions, and it empowers the player to put out 0:18:13.320 --> 0:18:16.679 better content with the team and the strategically aligns every organization. 0:18:17.040 --> 0:18:20.000 What's the problem that the VPO saw that needed to 0:18:20.000 --> 0:18:21.840 be solved. What was the white space there that hadn't 0:18:21.840 --> 0:18:24.920 been filled yet? Yeah, So Jonathan A. Mecca and nin Grant, 0:18:25.000 --> 0:18:28.600 our partners, we saw a space in sports to where 0:18:29.280 --> 0:18:32.919 athletes were put on this platform to speak out and 0:18:33.040 --> 0:18:36.120 to engage with people, but they didn't understand what they 0:18:36.119 --> 0:18:37.880 were doing. They didn't understand the reach of that. Which 0:18:37.880 --> 0:18:42.360 platform social media? Any platform, We're talking Instagram, We're talking Twitter, yes, 0:18:42.440 --> 0:18:45.120 book and talking to any platforms. I mean we even 0:18:45.119 --> 0:18:46.680 talked about that, Like we do a lot of stuff, 0:18:46.680 --> 0:18:48.040 but it's like you're always trying to find out like 0:18:48.080 --> 0:18:50.360 what's the most productive way to do it exactly. And 0:18:50.400 --> 0:18:52.720 the one thing that we see on platform the platform 0:18:52.800 --> 0:18:55.560 with especially like what HBC used the resources of things 0:18:55.640 --> 0:18:58.320 they need um in the sports in general, where we 0:18:58.359 --> 0:19:01.440 saw VPO solving a big problem them was we connect 0:19:01.800 --> 0:19:06.160 every user to every entity and monetize all the possible 0:19:06.200 --> 0:19:08.399 futures that what they do in digital sports and media, 0:19:09.119 --> 0:19:12.480 so would help an athlete understand Okay, well if they 0:19:12.520 --> 0:19:15.520 post this on TikTok, it has a reach like this 0:19:15.640 --> 0:19:19.959 and monetization possibility like this versus Instagram versus you know, Twitter. 0:19:20.280 --> 0:19:22.480 So the best thing about our technology is that you 0:19:22.520 --> 0:19:25.000 can see it on every platform. So we integrated right 0:19:25.000 --> 0:19:27.679 now with Team Mobile laps and we're integrated with sports 0:19:27.720 --> 0:19:30.280 leagues where everyone are the mobile apps playing ball with you. 0:19:31.520 --> 0:19:34.119 They're trying to write because you know, because you know, 0:19:34.400 --> 0:19:37.880 their data is their data, and that's so valuable to them, 0:19:37.920 --> 0:19:40.000 so they want to choose what they actually hold on 0:19:40.040 --> 0:19:42.000 too and what they actually show yes, and this is 0:19:42.040 --> 0:19:44.600 why this is why VPO has been additive, because not 0:19:44.680 --> 0:19:46.960 only do they see that, but they also see additional 0:19:47.040 --> 0:19:49.800 data of when a user of fan interacts specifically with 0:19:49.960 --> 0:19:53.800 an influencer so very important, you know right now, especially 0:19:53.880 --> 0:19:57.600 with women's sports and the actual accountability of what what 0:19:57.840 --> 0:20:00.879 athletes are doing in social media. Um, the cool thing 0:20:00.920 --> 0:20:02.919 about what we can do is that we can actually 0:20:02.960 --> 0:20:05.120 monetize and we can pull in those fans that they 0:20:05.160 --> 0:20:07.920 engage with, you know, whether it's the one person from 0:20:07.920 --> 0:20:10.320 your hometown or if it's a million fans around the world. 0:20:10.320 --> 0:20:12.199 And you talk about sports like the Olympics, you talk 0:20:12.240 --> 0:20:17.200