Speaker 1: This is Bloomberg Business Week. I'm Karl Masser and I'm
Speaker 1: Bloomberg Quick Takes Tim Stanovk. We're here every day bringing
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Speaker 1: Power Players Summit. Now sports we know increasingly crossing over
Speaker 1: into other areas and gaming, betting, long form content creating
Speaker 1: and more. In our next guest made his mark on
Speaker 1: video games and electronic arts, Microsoft Xbox and Stag of America.
Speaker 1: We are so delighted to have Peter Moore with us,
Speaker 1: named Senior Vice president GM of Sports and Live Entertainment
Speaker 1: at the big game engine maker Unity Technologies just about
Speaker 1: a year ago, former CE Chief executive of Liverpool Football Club.
Speaker 1: I feel like we could talk about so many different things. Well,
Speaker 1: let's talk about Unity. Yeah, what's what's your mission at Unity?
Speaker 1: Is it all about gaming? Is it? Though I've also
Speaker 1: heard about maybe moving into contact creation. It's more than gaming. Unity,
Speaker 1: who I've known for years being in the gaming business
Speaker 1: before I went off to Liverpool to do a little
Speaker 1: bit of traditional sports. UM started off life as a
Speaker 1: mobile gaming engine and it's really grown under the direction
Speaker 1: of leadership of my former Bossity John Ricktello. About six
Speaker 1: thousand people now forty five officers, and we focus on
Speaker 1: real time three D bringing things to life and obviously
Speaker 1: and I'm going to use the metaverse like you gotta
Speaker 1: go there is he gonna go? Bob Peck of Disney
Speaker 1: was all in on it on his earnings call this week. Well,
Speaker 1: we believe, you know that the metaverse everything's going to
Speaker 1: be in three dimensions. We're going to interact three dimensionally,
Speaker 1: either as avatars or go into environments, shopping, sporting events
Speaker 1: in three dimensionals. And so when how long does it
Speaker 1: take though to get there? We're still still the ways
Speaker 1: away from a real time element of it, but we've
Speaker 1: been working a unity with the UFC, who have been
Speaker 1: incredible collaborators and we've captured volumetrically to UFC fight is
Speaker 1: here in Los Angeles a few months ago. And what
Speaker 1: this means is that not only can you watch your
Speaker 1: UFC fight, but then on your smartphone or your tablet,
Speaker 1: we will deliver to you three D imagery that you
Speaker 1: can manipulate and interact with. And you know, as a
Speaker 1: guy that remembers watching football, soccer and black and white,
Speaker 1: this feels like when color arrived and it just opened
Speaker 1: up my world. It was a completely different experience. So
Speaker 1: I understand it from a perspective of content consumption and
Speaker 1: perhaps gaming, but from a hardware perspective, what does it
Speaker 1: look like? And and who owns that space? Who wins there? Well,
Speaker 1: the hardware it could be via obviously virtual reality. Augmented
Speaker 1: reality we think plays a role here. When we say
Speaker 1: augmented reality means that is the Google class back in
Speaker 1: the y on this table we're here right now, actually
Speaker 1: three dimensionally. The Super Bowl could be played out three
Speaker 1: dimensionally in in what probably looks holographic but instead of
Speaker 1: flat imagery, what augmented reality? We all played Pokemon Go,
Speaker 1: But you have this idea of things that come to
Speaker 1: life in interesting ways, typically using a smartphone or a
Speaker 1: tablet to look at them and view with them, and
Speaker 1: the unity we're doing this, and not not only in gaming,
Speaker 1: but automotive design, construction, architecture, bringing the world to life,
Speaker 1: creating digital twins and and getting away from carving clay
Speaker 1: models for cars and things of that nature, which feels
Speaker 1: so archaic now, and and bring that to life in
Speaker 1: sports is a big deal for us. So sports games,
Speaker 1: the super Bowl, the metaverse, that's not something unusual maybe
Speaker 1: in the future, not at all. I think at first
Speaker 1: you're going to see, for example, the food fighters have
Speaker 1: got their concert after In VR, you do need the
Speaker 1: headset um. A lot of people find VR difficult. There's
Speaker 1: only so much you can tolerate. But ultimately, I think
Speaker 1: that's the first step in my life. I've been in
Speaker 1: video games off and on for twenty five years. And
Speaker 1: the more you need hardware, they're a little more challenge.
Speaker 1: Is you talked about Google glass and that when by
Speaker 1: the wayside is it's hard wearing wearables. I'm getting to
Speaker 1: play and so you want you want to be able
Speaker 1: to interact in devices like these laptops we have in
Speaker 1: front of us without having a bespoke piece of hardware,
Speaker 1: and that's what we're working on. I think we'll watch
Speaker 1: boarding events in in on television and we currently do.
Speaker 1: Like I'm watching Liverpool a goal is scored. I watched
Speaker 1: them yesterday, and I go to my tablet and the
Speaker 1: manipulate that imagery and what we call six degrees of freedom.
Speaker 1: I want to be in the penalty area when the
Speaker 1: shot is made. I want to be behind the goalkeeper
Speaker 1: as he makes the save. And you can do that
Speaker 1: with volumetric capture. Hey, Peter, for our investor audience, who
Speaker 1: are the winners here other than unity? I mean, look,
Speaker 1: it takes it takes hardware, it takes chips. Yeah, you know,
Speaker 1: it takes manufacturing in order to bring this to life.
Speaker 1: But yeah, I mean, and look at the context of
Speaker 1: course of this question, is Facebook or Metal Platforms Inc.
Speaker 1: Investors don't think they're the winner right now? I think,
Speaker 1: you know, I go back to the dial up days
Speaker 1: of when I was at Sega. We were burning video
Speaker 1: games somehow with thirty frames second, NFL, NBA, NHL via
Speaker 1: a dial up modium, and that modem was running a
Speaker 1: fifty six K and and it sounds ridiculous. Somehow we
Speaker 1: got those games until your mom picked up the phone
Speaker 1: in the other room and then a disaster. You're welcome
Speaker 1: to my life because that is what happened. But the
Speaker 1: dreamcast led the way to say a dreamcast what what
Speaker 1: the point I'm making is it takes a while, it
Speaker 1: takes a village in the cases that we're saying real
Speaker 1: time three D. It's not just Unity, but but camera
Speaker 1: companies like Cannon and Sony need to build those volumetric
Speaker 1: capture cameras, Computing companies that delivered networks like Cisco for example,
Speaker 1: and then the five G s, particularly in North America
Speaker 1: are desperate for this content. Um you know, they want
Speaker 1: to fill that five G pipe verizons A T and
Speaker 1: T s, the T mobiles of this world. And so
Speaker 1: what we're doing at Unity is trying to coalesce the
Speaker 1: entire industry to bring these experiences to sports fans. But
Speaker 1: do you have a timeline because I do think this
Speaker 1: is something that my boss I know. But you know
Speaker 1: there's going to be tons of pressure. And you know
Speaker 1: we were about Disney like they're all like, but how
Speaker 1: how is it a five year thing? Is it? Oh? No, no,
Speaker 1: we will be delivering. We will be delivered we're working
Speaker 1: very closely with the UFC. We will be delivering a
Speaker 1: three D experience that you can go straight to your
Speaker 1: tablet this calendar year. Now, what that will be is
Speaker 1: probably a bundle of highlights from a fight. You want
Speaker 1: to see a particular move, you want to see a kick,
Speaker 1: you want to see a punch, a tap out. We
Speaker 1: can take you there. But the goal ultimately is to
Speaker 1: get to real time. And we believe and and maybe
Speaker 1: a couple of years from now, that within three seconds
Speaker 1: of the action happening, you can actually manipulate the action
Speaker 1: in real time three D. Alright, gotta ask it Bengals
Speaker 1: or Rams? You know, I arrived in America and I
Speaker 1: wanted to learn American football and it was the L
Speaker 1: A Rams. But that l A Rams was Jim Everett,
Speaker 1: Eric Dickison, Henry Ellard, Flipper Anderson. If you're way too
Speaker 1: your guys and I would go as this white skinned
Speaker 1: englishman in the Son of Anaheim to the Big A
Speaker 1: and watch these Rams who got destroyed for a decade
Speaker 1: by the Forty Nights, but I love and then they
Speaker 1: moved to St. Louis. I go, what just hous it? So?
Speaker 1: Rams are Rams? Peter Moore, Jem love this. Thank you
Speaker 1: so much, Peter Moore, Immunity Technologies. Here on Bloomberg Radio.
Speaker 1: This is Bloomberg Business Week with Carol Messer and Bloomberg
Speaker 1: Quick Takes Tim Stenovic on Bloomberg Radio. Well, our next
Speaker 1: guest is participating in a panel at today's Bloomberg Power
Speaker 1: Player Summit. It's on the modern athlete, looking at the
Speaker 1: bigger role that athletes are really playing in our world.
Speaker 1: So so great to have with us. Our next guest, Yeah,
Speaker 1: Carle Lloyd is joining us. She's a two time FIFA
Speaker 1: World Cup champion, member of the U S women's national
Speaker 1: soccer team, two time Olympic old medalists. The list continues
Speaker 1: to go on and on. Carly, how are you? I'm great,
Speaker 1: Sonny California. Can't complain coming from New Jersey. We care. Well,
Speaker 1: how do you think about this holistically right now? I
Speaker 1: mean in terms of where you are in your career, uh,
Speaker 1: and in terms of just where we are as a
Speaker 1: society when it comes to h P one sports. Uh. Well,
Speaker 1: newly freshly retired. So it's been a couple of months. Um,
Speaker 1: I retired in November, finished up then and so now
Speaker 1: I'm in the space of, you know, what what do
Speaker 1: I do after sport? I played soccer for thirty four
Speaker 1: years of my life, seventeen years professionally, and uh, you know,
Speaker 1: I don't think any moment can prepare you for this moment.
Speaker 1: But I think what I did during my career and
Speaker 1: throughout the course of my career, I set myself up
Speaker 1: nicely to retire, and I'm at peace with that decision.
Speaker 1: And now it's about building, continuing to build my brand
Speaker 1: and uh continuing to just you know, break barriers within
Speaker 1: the woman's uh game. And I think we're in a
Speaker 1: really great space to to just keep empowering so many
Speaker 1: other women and uh the sport, the sports growing tremendously.
Speaker 1: I want to talk to you about that. But when
Speaker 1: did you first start playing? I first started playing at
Speaker 1: the age of five. Wow, did you like it? Right away?
Speaker 1: I loved it. My parents signed me up for you know,
Speaker 1: multiple different whets. Um. I swam, played softball, basketball, I
Speaker 1: actually uh did skiing as well. They put they my
Speaker 1: parents put us in ski school and then they went
Speaker 1: off and skied on their own and enjoyed that. So
Speaker 1: I did so many different sports and I really believe
Speaker 1: that that has helped shaped who I am as a
Speaker 1: person and player to this day. But you know, when
Speaker 1: my mom signed me up for dance and piano, um,
Speaker 1: I screamed and cried going to practice, and I didn't
Speaker 1: with soccer. So I think that was a very good
Speaker 1: indication that I was interested in that when it came
Speaker 1: to sports growing up, though, at what point did you
Speaker 1: realize that you were special when it came to soccer.
Speaker 1: I think a lot of other people saw the talent
Speaker 1: uh in me and and just noticed that I was
Speaker 1: different from a lot of other players. Um I loved it,
Speaker 1: you know, that was that was my biggest thing. Is
Speaker 1: I just loved playing and and you know they really
Speaker 1: say for love of the game. It was it was
Speaker 1: for love of the game. Um and and I think
Speaker 1: you know, for me, the earning point was watching Women's
Speaker 1: World Cup team play in the US. I got to
Speaker 1: go to game, and for me, that was that was
Speaker 1: a real big moment um that changed my life because
Speaker 1: I looked out onto that field watching from the stands
Speaker 1: and I knew that that was what I wanted to do.
Speaker 1: So those women helped inspire me, and now I'm helping
Speaker 1: to inspire so many other generations coming up. The pipeline
Speaker 1: talked to us about that, because it's not easy for
Speaker 1: women in lots of different industries and certainly not in sports,
Speaker 1: and you know the inequities that are out there. I'd
Speaker 1: like to think it's getting better, but you tell me,
Speaker 1: because you've seen it front and center. I'd like to
Speaker 1: say that we're at a stage where we can just
Speaker 1: kind of rest in our laurels, but that's not the case.
Speaker 1: I feel like it's just this constant evolution of continuing
Speaker 1: to push and break these barriers. The women before me,
Speaker 1: uh did it as well. When I first came onto
Speaker 1: the team in two thousand and five, they were fighting
Speaker 1: for guaranteed contracts so they didn't didn't have to work anywhere.
Speaker 1: They were fighting for health insurance for pregnancy leave, um.
Speaker 1: And I just get, you know, two checks from playing
Speaker 1: in two games and coming out of college, and I'm
Speaker 1: thinking this is amazing, um. But I didn't realize the
Speaker 1: magnitude of what they were fighting for, and that laid
Speaker 1: the foundation for myself for you know, all all my
Speaker 1: teammates that I played for, and now we're doing the
Speaker 1: same for this next generation coming in does name image,
Speaker 1: likeness and the ability for now college athletes, Like, does
Speaker 1: that help in terms of giving women maybe some more power, like,
Speaker 1: because I think there's now a time where brands are
Speaker 1: like you can have a lot of sway over a
Speaker 1: lot of consumers that are out there, and and I
Speaker 1: just wonder does that help in the fight? I think
Speaker 1: it does help. Um. You know, I was recently talking
Speaker 1: with a you know, a field hockey player who's going
Speaker 1: to college who lives in our area, and um, she's
Speaker 1: nationally ranked like number one field hockey player in the country. Um.
Speaker 1: And and she just wants to play right, but they
Speaker 1: have the opportunity to to build a brand. And and
Speaker 1: what I told her was just be all fen tick.
Speaker 1: You know. I built my brand off of just being authentic,
Speaker 1: true to myself. It all happened organically. Um. But that's
Speaker 1: the best way to go because I think now you're
Speaker 1: you're gonna see you know, all of these young players,
Speaker 1: um get innudated with so many opportunities, and it's like
Speaker 1: you can't just pick everything that comes your way. UM.
Speaker 1: And I think that that is really going to be
Speaker 1: the key, is just being smart with the decisions that
Speaker 1: they're making. UM and really dive deep and figure out
Speaker 1: what type of brand they want to be and represent.
Speaker 1: How do you think the role of an athlete changed
Speaker 1: in society during your career? And I asked that not
Speaker 1: just as we're seeing athletes increasingly become investors, but also
Speaker 1: increasingly takes stands off the field for political causes. It's
Speaker 1: been huge. I've had sort of the best of both worlds,
Speaker 1: UM and different worlds. Two thousand five to about two
Speaker 1: thousand ten, there was really no social media presence at all,
Speaker 1: you know, I just played soccer, focused on that and
Speaker 1: that was it. Once two thousand ten two thousand eleven
Speaker 1: World Cup hit, Uh, that's when I joined Twitter and
Speaker 1: social media became very prevalent. And now you have all
Speaker 1: these opportunities to build your brand and have opportunities to
Speaker 1: you know, make posts for for you know, money, and
Speaker 1: sign on with different endorsements. So I think it's just
Speaker 1: really uh, you know, a unique space to be in. UM.
Speaker 1: You know, it's not something that I would you know,
Speaker 1: recommend people just you know doing right away. I mean,
Speaker 1: I think it just you have to be really smart,
Speaker 1: you have to be diligent about it. You have to
Speaker 1: figure out what you're really passionate about and and the
Speaker 1: way you want your brand to go. I think that's
Speaker 1: the most important thing. Um. You know, you don't want
Speaker 1: to just a quick hit of something just because you
Speaker 1: think you're gonna earn a few bucks. Um. And I've
Speaker 1: just kind of built this brand over time. But it's
Speaker 1: been you know, it's been incredible to have the platform
Speaker 1: to be able to voice concerns about different, uh, you know,
Speaker 1: different things going on in the world on and off
Speaker 1: the field. And do you feel like you have freedom
Speaker 1: to do to say what you want without any kind
Speaker 1: of repercussions or is there always a little bit of
Speaker 1: management and balance in that? Um? You know, I don't.
Speaker 1: I don't think you necessarily do UM for me as
Speaker 1: a player. When I was playing, my social media portrayed
Speaker 1: motivational quotes, uh me playing me, training, working hard, and
Speaker 1: that's what I wanted to be about. You know, I
Speaker 1: I kind of kept my private life separate. Um, people
Speaker 1: didn't really see a whole glimpse of, you know, what
Speaker 1: what life is like. But that was intentional. Right, Yeah,
Speaker 1: you're absolutely absolutely And now you know, I'm I'm sharing
Speaker 1: a little bit more. I've got some nieces I kind
Speaker 1: of post them and um, but yeah, it's if you
Speaker 1: know what I'm thinking, and we're thinking politics and we're
Speaker 1: thinking with the Olympics, like this has been a tricky,
Speaker 1: very tricky game I think for athletes, and I just think,
Speaker 1: you know, you guys are are role models. Um, And
Speaker 1: I think increasingly the public fans look to all of
Speaker 1: you and some don't want politics and sports. I think
Speaker 1: they think it's a break, but others expected. So I
Speaker 1: just wonder how you manage that. Yeah, I try to
Speaker 1: stay positive. I think that's that's the most important thing
Speaker 1: for me, is just living a very authentic, positive life,
Speaker 1: shedding light on different failures success. Um, how hard it
Speaker 1: is to be the best at something in the world.
Speaker 1: And that's what I want my message to be. Just
Speaker 1: in the last minute that we have with you. What
Speaker 1: can your fans expect from you in this next phase
Speaker 1: of your career? You know, this next phase, I'm going
Speaker 1: to continue to build my brand. I I run my
Speaker 1: own Seal ten uh soccer clinics. UM, my husband started
Speaker 1: my merchandise store online that um, you know, we're we're
Speaker 1: continuing to build up and I don't know, you know,
Speaker 1: ownerships of teams is kind of enticing to me. Staying
Speaker 1: involved with the game, you know, part of FIFA, part
Speaker 1: of US Soccer, men and Women's World Cup. So I'm
Speaker 1: definitely leaving the game on the fields, but off the field,
Speaker 1: I'm going to remain, uh, you know, heavily involved. I
Speaker 1: like Carly Lloyd team owner. That sounds kind of nice. Carly,
Speaker 1: Thank you so much. Good luck with it. This is
Speaker 1: Bloomberg Business Week with Carol Messer and Bloomberg Quick Takes
Speaker 1: Tim Stinovic on Bloomberg Radio, Data and sports playing a
Speaker 1: bigger role in how sports content is being delivered today,
Speaker 1: increasingly giving fans a much more customized experience. So with
Speaker 1: more on this, let's bring in Nagy Good. He's former
Speaker 1: NFL linebacker played for the Buccaneers, the Eagles, the Colts,
Speaker 1: the Jaguars, winning a Super Bowl ring. When playing with
Speaker 1: the Eagles and Super Bowl fifty two, Tim and I
Speaker 1: were like, just okay, so I gotta tell you just
Speaker 1: you know, during the break, I saw this ring. I
Speaker 1: saw this ring. Nagi actually let me hold his Super
Speaker 1: Bowl ring. I've never seen one in the flesh before.
Speaker 1: Thank you for that. Thank you. By the way, that
Speaker 1: thing is big, Hey, bring some energy. It really does,
Speaker 1: it definitely does. We should point out you're also co
Speaker 1: founder in chief of fan engagement at vp oh. It's
Speaker 1: a social platform brands, advertisers to connect with things. How
Speaker 1: are you phenomenal? Well? How tell us abtructive? We have
Speaker 1: been UM working together right now, still continuing to build
Speaker 1: vp O and UM. We have a really big initiative
Speaker 1: right now with h B c U s UM actually
Speaker 1: have a closer relationship of HBCUs. My brother went there
Speaker 1: and play with guys like Darius Leonard. Um played against
Speaker 1: guys like Justin Durant. And right now we have initiative
Speaker 1: to establish ownership of data and empowerment as data through campaigns,
Speaker 1: through sponsorships, through traditional forms of media and advertisement with
Speaker 1: our new technology capability, I feel like ownership of data. Yes,
Speaker 1: that is like the big cahuna. I feel like in
Speaker 1: the world right because there's so much out there? How
Speaker 1: do you do that? Because there's the I mean you're
Speaker 1: gonna have to pull from other sources, right yeah, well
Speaker 1: not necessarily. Our Our tour, which is nice is that
Speaker 1: we are additive. UM. It's why the Eagles joined them
Speaker 1: with this. Jeffrey very equity owner and we partner with
Speaker 1: a few teams because what we do is all additive.
Speaker 1: We take with the fans and the users like to
Speaker 1: see and we show them more and in the ownership
Speaker 1: of data and the sponsors participating with marketing marketing, influencers
Speaker 1: and influencer marketing with the players, we give them them
Speaker 1: the ability to see that data. So you have our tool,
Speaker 1: You're able to see that data, You're able to see
Speaker 1: those interactions, and it empowers the player to put out
Speaker 1: better content with the team and the strategically aligns every organization.
Speaker 1: What's the problem that the VPO saw that needed to
Speaker 1: be solved. What was the white space there that hadn't
Speaker 1: been filled yet? Yeah, So Jonathan A. Mecca and nin Grant,
Speaker 1: our partners, we saw a space in sports to where
Speaker 1: athletes were put on this platform to speak out and
Speaker 1: to engage with people, but they didn't understand what they
Speaker 1: were doing. They didn't understand the reach of that. Which
Speaker 1: platform social media? Any platform, We're talking Instagram, We're talking Twitter, yes,
Speaker 1: book and talking to any platforms. I mean we even
Speaker 1: talked about that, Like we do a lot of stuff,
Speaker 1: but it's like you're always trying to find out like
Speaker 1: what's the most productive way to do it exactly. And
Speaker 1: the one thing that we see on platform the platform
Speaker 1: with especially like what HBC used the resources of things
Speaker 1: they need um in the sports in general, where we
Speaker 1: saw VPO solving a big problem them was we connect
Speaker 1: every user to every entity and monetize all the possible
Speaker 1: futures that what they do in digital sports and media,
Speaker 1: so would help an athlete understand Okay, well if they
Speaker 1: post this on TikTok, it has a reach like this
Speaker 1: and monetization possibility like this versus Instagram versus you know, Twitter.
Speaker 1: So the best thing about our technology is that you
Speaker 1: can see it on every platform. So we integrated right
Speaker 1: now with Team Mobile laps and we're integrated with sports
Speaker 1: leagues where everyone are the mobile apps playing ball with you.
Speaker 1: They're trying to write because you know, because you know,
Speaker 1: their data is their data, and that's so valuable to them,
Speaker 1: so they want to choose what they actually hold on
Speaker 1: too and what they actually show yes, and this is
Speaker 1: why this is why VPO has been additive, because not
Speaker 1: only do they see that, but they also see additional
Speaker 1: data of when a user of fan interacts specifically with
Speaker 1: an influencer so very important, you know right now, especially
Speaker 1: with women's sports and the actual accountability of what what
Speaker 1: athletes are doing in social media. Um, the cool thing
Speaker 1: about what we can do is that we can actually
Speaker 1: monetize and we can pull in those fans that they
Speaker 1: engage with, you know, whether it's the one person from
Speaker 1: your hometown or if it's a million fans around the world.
Speaker 1: And you talk about sports like the Olympics, you talk
Speaker 1: about you know, unconventional sports, gymnastics obviously everybody knows it
Speaker 1: wasn't unconventional. Take that personal. I'm just kidding, where's your
Speaker 1: super Bowl right right now? I don't have fun I
Speaker 1: don't have my go ahead. But yes, yes, yes, and
Speaker 1: we you know the fact that we can actually allow
Speaker 1: the enable the capabilities of a user to interact and
Speaker 1: engage righting in and there and actually find out more information,
Speaker 1: more data or a purchase a link to additional information
Speaker 1: and one fans actually see that no one loves pop ups,
Speaker 1: No one likes pop ups. Our technology is seamless, and
Speaker 1: we can actually integrate this with video, which is really
Speaker 1: really compelling because you watch a sport. How many times
Speaker 1: do you watch a game and you said, I like
Speaker 1: what that guy has on or right now. The NFL
Speaker 1: does a phenomenal job. Is they take pictures of everybody.
Speaker 1: You're walking through the pregame tunnel. I try to wear
Speaker 1: my pre game outfit. This is when I picked off
Speaker 1: Tom Brady. You know, shouts out to the go look
Speaker 1: pretty good Thursday night football. But uh yeah, you know,
Speaker 1: you take you take different engaging Yes, and it works
Speaker 1: and and you actually get the engagement fan from what
Speaker 1: we call a pool instead of a push, and um,
Speaker 1: it's been really compelling and um, everybody likes to see
Speaker 1: what more, what they like to see more of what's
Speaker 1: been the growth of the platform? Oh, the growth of
Speaker 1: the platform has been huge. Um, We've grown the fan
Speaker 1: base and audience and the engagement of the audience and
Speaker 1: the the Jaguars are actually number one most time spent
Speaker 1: on site with our technology capabilities because we were able
Speaker 1: to link every fan, every draft pick. We were able
Speaker 1: to link the new era hats that they had and
Speaker 1: the story of the player. How many guys do you
Speaker 1: come into the league you don't know the stories of
Speaker 1: the players. We're able to link their personal stories via Twitter,
Speaker 1: via Instagram to that direct photo or video, So why
Speaker 1: are you looking at that player? Get to find out
Speaker 1: more information about what he's about, what he stands for.
Speaker 1: My cleats my Cause is a big initiative that we
Speaker 1: want to get into this year with having the ability
Speaker 1: to directly link from team content to auction off cleeks
Speaker 1: for causes charities Loopus, breast cancer awareness, stuff like that.
Speaker 1: And then for the initiative for hbc use, UM, we
Speaker 1: see the gap that you know has been you know
Speaker 1: forwarded to the opportunities that haven't been forwarded to him
Speaker 1: and the resources that can be there. And by giving
Speaker 1: the HBCUs are really leg up in the African American community,
Speaker 1: we can give them the opportunity to ownership data. Talk
Speaker 1: to us about that. I do feel like with with
Speaker 1: Brian flores Is lawsuit and stuff, we're just talking about
Speaker 1: a lot of people coming out and talking about the
Speaker 1: lack of diversity within the NFL, specifically, UM, racism. What's
Speaker 1: been your experience and what are your thoughts on this?
Speaker 1: So my personal experience, UM, I am legacy, So I've
Speaker 1: had the privilege of understanding the game from my father's
Speaker 1: standpoint of view. UM, he was an Eagle as well,
Speaker 1: so it was pretty cool to be in that same environment.
Speaker 1: And um, I think the game does need to be
Speaker 1: more diverse. I'm from the standpoint of, you know, where
Speaker 1: all the family, the locker room is one of the
Speaker 1: most diverse things. We've always had exceptional conversations no matter
Speaker 1: where they are. I mean, there's guys on our team,
Speaker 1: I play with, you know, America, Sutamas, I've played with
Speaker 1: white plaque. Um, you know, and the fact that that
Speaker 1: diversity needs to be seen more. It can be seen
Speaker 1: more at a coaching at a front office level, and
Speaker 1: I think that the NFL is doing a good job
Speaker 1: of trying to integrate it. But certain things that is
Speaker 1: doing a good job. So you think about the lack
Speaker 1: of you know, black coaches, coaches, black owners, black owners,
Speaker 1: black owners, black coaches. You know, there's needs to be more.
Speaker 1: There needs to be more. There needs to be diversity
Speaker 1: because seventy percent of our athletes are you know, sitting
Speaker 1: in my same situation, are same ethnicity. And I think
Speaker 1: that the NFL is doing a better job at trying
Speaker 1: to push towards the initiative. Is it happening, not as
Speaker 1: fast as we wanted to, But I think that as
Speaker 1: the game continues to grow. I think that these things
Speaker 1: will naturally happen and is where we're excited with VPO
Speaker 1: because the world is becoming digital and the stories that
Speaker 1: need to be told from the platforms. What we can
Speaker 1: do to add to the interactions from a diverse group
Speaker 1: of fans. You can make it diverse, right automatically on
Speaker 1: that platform, make it diverse. And really we can give
Speaker 1: resources and tools to the h b c U s
Speaker 1: and to the guys. Like I said, my brother went
Speaker 1: to HBCU. It was really intriguing to go to West
Speaker 1: Virginia while he was going to HBCU because if we
Speaker 1: used to have the arguments and like, oh I get this,
Speaker 1: I get that, and you know, I got to really
Speaker 1: see My brother came out. He graduated a couple of
Speaker 1: years before I did. With Kendall Lankford justin Durant, guys
Speaker 1: that played for a long time. The talent is there now,
Speaker 1: the reaches where we're talking about what the NFL needs
Speaker 1: to do a better job up and they've stepped up.
Speaker 1: They've done the hbc U combine. But I really think
Speaker 1: that having tools like what we have and then actually
Speaker 1: exposing more people, it definitely helps really quick. Bengals are
Speaker 1: rams really really quick. I love the rams D line,
Speaker 1: so that's why I think they'll win. But I'm a
Speaker 1: Bengals Joe Burrow, Ohio. Yeah, all right, there we go
Speaker 1: on the fence. Answer if I ever heard. Thank you
Speaker 1: so much, good luck with everything. So good to see again, NASA.
Speaker 1: Good everybody, Thank you. This is Bloomberg Business Week with
Speaker 1: Carol Messer and Bloomberg Quick Takes Tim Stinovic on Bloomberg Radio.
Speaker 1: Bloomberg Business You're live at the Bloomberg Power Players Summit
Speaker 1: in Beverly Hills. Politics and polarizing issues definitely coming up
Speaker 1: here at the event. It just came up in some
Speaker 1: of our conversation and in keeping with that, in the
Speaker 1: new issue of Bloomberg Business Week, a story about how
Speaker 1: voters are fed up with COVID and turning against present
Speaker 1: buying the Democrat. Yeah, it's a story bout Josh Green,
Speaker 1: national correspondent for Bloomberg Business Week. He joins us right
Speaker 1: now live on the phone from Washington, d C. Joel
Speaker 1: Weber eder It. Bloomberg Business Week is on the access
Speaker 1: line from Brooklyn. Joel, I gotta tell you over the
Speaker 1: last week or so it has felt like there's been
Speaker 1: a sea change at least when it comes to policy
Speaker 1: decisions by states around the country for masking for mandates,
Speaker 1: and it follows I think serious for rustration from voters
Speaker 1: Democrats and Republicans alike. Yeah, this was it felt like
Speaker 1: the week that everything really changed and and uh it
Speaker 1: felt like for me that like an individual level, but
Speaker 1: then backdrop was the country and uh, you know, democratic
Speaker 1: state after Democrats states sort of walking back some of
Speaker 1: the mass restrictions, UM, and it signaled something else that
Speaker 1: I thought was really important. And Josh basically made this
Speaker 1: the heart of the story, which is, despite those those rollbacks, Uh,
Speaker 1: the Biden administration is still kind of in this and
Speaker 1: he quotes somebody who said this in this emergency mode
Speaker 1: while the public is sort of ready to move on UM.
Speaker 1: And as Josh lays out, this will have potentially huge,
Speaker 1: huge implications for mid terms. And that was he wrote
Speaker 1: this when we published it, And and then the inflation numbers,
Speaker 1: the CPI stuff came out yesterday, which obviously a different
Speaker 1: topic but but also not good for the Biden camp.
Speaker 1: So so Josh talked to us more about that, just
Speaker 1: severity between what what the Biden administration wants to do
Speaker 1: versus what the where the public's heart is that? Yeah,
Speaker 1: you know, I think what's interesting is that when Biden
Speaker 1: got elected and came in initially, he got a lot
Speaker 1: of favorable responses and public polls because he was so
Speaker 1: rigoroated about about COVID restrictions, UH and trying to contain
Speaker 1: the virus um, you know, it, to differentiate himself, I
Speaker 1: think from Donald Trump and his presidency. And yet what's
Speaker 1: happened over the last year or so is the public
Speaker 1: opinions has shifted, and especially in the last couple of weeks,
Speaker 1: shifted really dramatically on COVID against the idea that people
Speaker 1: want to continue with these strict masks and vaccine mandates, um,
Speaker 1: the sort of things that have really dominated American life
Speaker 1: over the last year and a half. Um. What's interesting
Speaker 1: is that if you look at public opinion and and
Speaker 1: and pulling cross tabs, you can see the shift across
Speaker 1: all groups. It's not just Republicans, it's not just anti bactors,
Speaker 1: and everybody sort of arrived at the same point. And yet,
Speaker 1: as you point out, Joel, the Biden White House is
Speaker 1: still sort of stuck in uh. In April one doesn't
Speaker 1: want to have to move. And there was literally a
Speaker 1: rebellion this week by five or six Democratic governors who said,
Speaker 1: you know what, if the White House isn't gonna lead
Speaker 1: on this, we're just gonna go ahead on our own
Speaker 1: and begin removing some of these mask mandates, which started
Speaker 1: to happen. Yeah, yeah, I was gonna say that that
Speaker 1: started to happen, Josh. And and now we've got some
Speaker 1: some drumbeats about Ukraine in the background. The other thing
Speaker 1: that I was just wondering about, we have a moment
Speaker 1: here in the not so distant future where Biden will
Speaker 1: have a State of the Union that that would happen
Speaker 1: on on on March one. Do you think he waits
Speaker 1: that he can wait that long before he addresses it,
Speaker 1: or or do you think that there's something that has
Speaker 1: to happen more immediately. You know, I really don't think
Speaker 1: he can't. It was funny when I started doing reporting
Speaker 1: for this piece about a week ago, none of this
Speaker 1: had really exploded yet, and a couple of people up
Speaker 1: on Capitol Hill, Republicans and Democrats, pointed to the March
Speaker 1: first State of the Union as potentially a pivotal moment
Speaker 1: because they said, you know, he's going to get out
Speaker 1: there Biden is and try and claim that things are
Speaker 1: going in the right direction. But if he's speaking to
Speaker 1: a half empty chamber, uh, and everybody's wearing a mask,
Speaker 1: it's really gonna be hard to sort of push the
Speaker 1: idea that things are going back to normal. Um. And
Speaker 1: as I said earlier, it's clear and clear that people
Speaker 1: want them to. I don't really think that that that's
Speaker 1: gonna be feasible for Biden to sort of continue on
Speaker 1: this path when prominent members of his own party are
Speaker 1: breaking with his administration and breaking with his stance and
Speaker 1: the CDC stance on the virus and saying, listen, you know,
Speaker 1: we can see this omicron way of going away. Uh.
Speaker 1: We're listening to voters here who are fed up with
Speaker 1: the ever changing rules and the school closures. You know,
Speaker 1: we're gonna begin to learn to accept life with endemic
Speaker 1: COVID and kind of do the best we can adjusting
Speaker 1: to that going forward. I think this is gonna be
Speaker 1: a case where the buying administration follows rather than leads,
Speaker 1: on whatever the United States is evolving. COVID policy winds
Speaker 1: up being over the next couple of weeks. I do
Speaker 1: wonder to um, Josh, does it matter who was in
Speaker 1: the White House that if we were still in this, well,
Speaker 1: we are still in this situation it was a Republican president,
Speaker 1: if it was just a different situation, that the public
Speaker 1: would be turney against the administration no matter what, because
Speaker 1: they're just tired of this. You know, it's it's possible.
Speaker 1: But I mean Republicans all along have been more cavalier
Speaker 1: and less willing to um, you know, comply with with
Speaker 1: mask and vaccine mandates. I think what's so striking about
Speaker 1: what's just happened over the last week or so is
Speaker 1: that these are by and large democratic governors moving against
Speaker 1: the Democratic White House. I think it's less an issue
Speaker 1: of partisan ideology and more a matter of Look, these
Speaker 1: are politicians, and they listen to voters in their district.
Speaker 1: And you know, any parent of a kada twelve students
Speaker 1: who's had to deal with school closures and mask mandates
Speaker 1: for going on two years now, we'll tell you that.
Speaker 1: You know, the system is not working and everybody is
Speaker 1: sort of fed up. I think we kind of hit
Speaker 1: our our collective national boiling point over the last week
Speaker 1: or so, and that's really what we're seeing play out
Speaker 1: in the news right now. So how do you explain then, uh,
Speaker 1: the disparity between the widespread fear Josh that still exists
Speaker 1: with contract with contracting COVID and pushback by those same people.
Speaker 1: You know, it's it's a great question because if you
Speaker 1: look at these public pull numbers, as you said, you know,
Speaker 1: fully half of people are still afraid of getting COVID.
Speaker 1: What's changed when when I when I speak to polsters,
Speaker 1: is that vaccinated America has sort of grudgingly recognized that
Speaker 1: there is going to be a core segment of people
Speaker 1: who refuse to get the vaccine um that's large enough
Speaker 1: that we're really never going to eliminate COVID. It's it's
Speaker 1: going to be an ongoing presence in our lives in
Speaker 1: some way shape with him. And so, you know, in
Speaker 1: a way, you could say the anti bactors have kind
Speaker 1: of won that stair down, and so what a majority
Speaker 1: of Americans wanted to I would move on find the
Speaker 1: best way to live with COVID and sort of remove
Speaker 1: a lot of these emergency provisions and lockdowns and find
Speaker 1: a way to normalize American life al right, guys, thank
Speaker 1: you so much. Really appreciate it and check it out
Speaker 1: of the new issue. Joshua Green along with the editor
Speaker 1: of Business Week, Jill Webber. You're listening to Bloomberg Business
Speaker 1: Week with Carol Messer and Bloomberg Quick Takes Tim Stinovic
Speaker 1: on Bloomberg Radio. We're love at the Power Player's Summit
Speaker 1: in Beverly Hills, and I've got to say I'm already
Speaker 1: in love with our next guest because he complimented my shoes.
Speaker 1: Like score. Dickerson is in the house. Played eleven seasons
Speaker 1: in the NFL. Uh inducted into the Pro Football Hall
Speaker 1: of Fame. His NFL single season rushing records set back
Speaker 1: in four Still there. He's got a new book act
Speaker 1: called Watch My Smoke, and he's getting ready to be
Speaker 1: part of a panel and n f T. So we've
Speaker 1: got so much to talk about again. Loving the shoe comments.
Speaker 1: I love that you. Seriously, it's not about you. I
Speaker 1: don't know. I didn't be okay, what did you tell
Speaker 1: me that you got? I gotta shoe problem. That's why
Speaker 1: I got a shoe problem until I have like twolfs
Speaker 1: right now, I got I got a problem. How's your
Speaker 1: golf games? It's golf, it's up and down, and so
Speaker 1: let's put it like that. Um, so much to talk about.
Speaker 1: Um we Do you want to talk about your book?
Speaker 1: You must start there. Do you want to talk about
Speaker 1: n F T? Whatever you want to talk about. I
Speaker 1: want to talk about you book because you were signing
Speaker 1: right next to us and people were lining up. Um,
Speaker 1: what did you want to write this? Well, um, you know,
Speaker 1: my kids have always told me that's just such a
Speaker 1: great storytelling. You know what you think, because I can
Speaker 1: think about taking my kids, my my my youngest daughter
Speaker 1: to school, and she said, make up, I want to
Speaker 1: hear a story about a horse. So I make up
Speaker 1: a story like ten minutes about a horse. I want
Speaker 1: to hear a hunted house today, satday, a hunted house,
Speaker 1: you know. And I've just always been great telling stories.
Speaker 1: And my story is so interesting. I didn't you know,
Speaker 1: you didn't never think because it's your story. But everybody
Speaker 1: I know said Eric man, that's such interesting. Your life
Speaker 1: is interesting. And people don't know a lot about your life,
Speaker 1: like a lot of people know. I was legally adopted,
Speaker 1: you know, by my great great hunt. You know, my
Speaker 1: mother had me when she was fifteen and she raised
Speaker 1: my mother also. So it's just a lot in my
Speaker 1: book that that people don't know. They think they know what,
Speaker 1: they really don't know. Why now though, Well, what is
Speaker 1: it about right now in this moment that we're facing,
Speaker 1: not just with sports in the NFL, but as a society. Well,
Speaker 1: you know, we started this book really about fifteen years ago,
Speaker 1: kind of a phase of it. A friend of mine
Speaker 1: was a writer and he did poetry and I you
Speaker 1: and uh he said, okay, man, let me write to me.
Speaker 1: I want to write a book. I said, okay. So
Speaker 1: he's I'm gonna come stay with your month and do
Speaker 1: some drafts. He did some drafts and then kind of
Speaker 1: the middle of it he died. He got killed on
Speaker 1: the fire. So you know, I kind of forgot about it.
Speaker 1: And then later, um, like fifteen years later, my friend
Speaker 1: Gustavo same thing. You know. He started he said, Man,
Speaker 1: if your life is so interesting, I like to, like,
Speaker 1: I want to find your right into a book. I said, okay,
Speaker 1: I said, you know, went through this and like showing
Speaker 1: the drafts I had before and started talking to different writers.
Speaker 1: And I talked to two other writers, and you know,
Speaker 1: I think I think as a person, you want the
Speaker 1: book to sound like you, So I want to forget.
Speaker 1: One guy wrote something and I read it draft and
Speaker 1: I want to and he said one of my words
Speaker 1: are like oh godle I'm like, oh, that's another way
Speaker 1: I signed. That doesn't sound like me. And so then
Speaker 1: a guy you found this guy Greg Handling, and Gregg
Speaker 1: made the book. When I said when I read the
Speaker 1: drapt like, oh this is me. This is sounds just
Speaker 1: like my words. And really, I think because it came later,
Speaker 1: it just came at the right time. I mean, I
Speaker 1: didn't plan on it coming out with all the stuff
Speaker 1: that's going on, right it just came out at the
Speaker 1: right time. And it really did. It wasn't like a
Speaker 1: plan like I'm won't drop it, you know, at this
Speaker 1: time with everything going on, But it just kind of
Speaker 1: worked out like that. You know. I think about and
Speaker 1: I am going to go to racism and diversity and
Speaker 1: inclusion because I think about Black Wall Street. I am Florida,
Speaker 1: and I think a lot of individuals are in this
Speaker 1: country that that has not been a part of our history.
Speaker 1: And you realize you're not telling American history unless you
Speaker 1: tell it all, and you tell it all accurately, and
Speaker 1: it's control, like there's been a lot of control of
Speaker 1: the narrative of so much and incorrectly. So wow, you
Speaker 1: know you say that give me cold chill saying it
Speaker 1: because I know it's true. I mean, And and because
Speaker 1: my table I was born, my mother was born who
Speaker 1: adopted me, was born in nineteen o four. And she
Speaker 1: telled me Eric, he says, she's something you don't You
Speaker 1: don't know the things that I've seen. She said, I've
Speaker 1: seen things that you wouldn't even believe, you know, because
Speaker 1: she was born in that in that in that time.
Speaker 1: And she said, you know, I know the evil things
Speaker 1: that the white man does, you know. And I'm like,
Speaker 1: I was a kid, I've never seen that. So it's
Speaker 1: like she would tell me something like I said that
Speaker 1: that can happen, but it but it really does. And
Speaker 1: and so you know, it's it's it's sad that they
Speaker 1: hide stuff. I'm like, hey, if you're gonna tell it,
Speaker 1: tell the whole story, you know, to that point, tell
Speaker 1: the story of what you saw in the NFL and
Speaker 1: what you experienced in the NFL, or maybe even go
Speaker 1: back earlier in college. You know, I'll go back with me,
Speaker 1: and the media never kind of saw and I just
Speaker 1: started college because you know, as a young kid coming
Speaker 1: out of Seeley, Texas, two thousand people, black kid, I
Speaker 1: was a number one recruiting the whole nation. It was me,
Speaker 1: John Elway and Marino top three and so um I went,
Speaker 1: you know, got got got, I was recruited by everyone.
Speaker 1: Went to s m U and make us long story
Speaker 1: show up. My first year, I struggled. I mean, I
Speaker 1: was a kid, you know, and I from a small town,
Speaker 1: and I don't get the writer of the road that
Speaker 1: they should take my scholarship because I'm a bust. You know.
Speaker 1: I was a bust. And I had my friend Craig James,
Speaker 1: the white kid. He played the biggest school, and he
Speaker 1: was doing better than I was. But I mean that's
Speaker 1: just how it was. I wouldn't I wouldn't really ready
Speaker 1: for college. And so as time went on, I just
Speaker 1: saw kind of things that they would say about me
Speaker 1: that wasn't fair, you know, And when especially when when
Speaker 1: I got to the Rams and and and then I
Speaker 1: got drafted, and you know, I had to some of
Speaker 1: the hold outs, and it wasn't about people think it's
Speaker 1: always about the money. The money. It wasn't about that.
Speaker 1: I just wanted to be treated family. That's what it on.
Speaker 1: It was get example, Elway was the first pick. I
Speaker 1: was the second pick. Always making a million dollars. I'm
Speaker 1: making a hundred fifty thousand. That's kind of that that
Speaker 1: that that that's wrong and and and people, that's why,
Speaker 1: that's why I'm glad I did this book because I
Speaker 1: wanted people to get to know me because my mother
Speaker 1: it really hurt her because I didn't like reading arts
Speaker 1: and my coach, my high school, my college coach told me, son,
Speaker 1: don't jump. You'll read articles because one minute they hate you,
Speaker 1: the next manute they love you. So I never read
Speaker 1: artists articles because of that. And my mother would read
Speaker 1: just Eric, you say, this isn't your son, this isn't
Speaker 1: this is the man that the kid I raised. I
Speaker 1: know you better than this. And so that's the thing
Speaker 1: that I think that really was frustrating when you when
Speaker 1: you had no no way out. Like now the players
Speaker 1: have Instagram, Facebook, you know, they can tell their story.
Speaker 1: We had no story. I mean, the writers write it,
Speaker 1: and people said, oh, it's gotta be true, It's gotta
Speaker 1: be true. A matter of fact, Just the other day,
Speaker 1: I was with a guy and he heard him talking
Speaker 1: about the player. I wanta say the player's name, and
Speaker 1: he said, oh, man, I head. He said, he's asking
Speaker 1: my friend bomb Cities and asked so, I said, I said, so,
Speaker 1: have you ever met the guy? I said? He said no.
Speaker 1: I said, so, do you know your friends? Botot your friends?
Speaker 1: He said no, I don't know. And I said, you're
Speaker 1: taking his word. He said, yeah, that's wrong. I said that,
Speaker 1: that's right. I said that. And it's a lot of that.
Speaker 1: I mean, it's a lot of that in the NFL. Look,
Speaker 1: the NFL is with the NFL is. I'll say, I'm
Speaker 1: glad I played in the the national film. What does that mean?
Speaker 1: What does that mean? It's it's a big entity that
Speaker 1: you really can't you can't control it. I mean, it's
Speaker 1: it's gonna do what it does, and it does a
Speaker 1: lot of It's done a lot of good. I like it.
Speaker 1: It's done a lot of good. It's done a lot
Speaker 1: of bad too, And I think the bad is it
Speaker 1: hide stuff and it doesn't come out until it's caught.
Speaker 1: It's like they have this phrase that we are we
Speaker 1: are family. We are family, and the players like We're
Speaker 1: not no family, you know. We treat us like dogs,
Speaker 1: you know, but the players are family because we know
Speaker 1: what it's like to be out there on the field.
Speaker 1: Are are you optimistic that the NFL can get to
Speaker 1: a point where you don't feel that way about the organization.
Speaker 1: I don't think it happened in my lifetime. Just being honest,
Speaker 1: I don't. I mean nothing to being honest about that.
Speaker 1: I had dinner with my friend Clyde Drexler, you know,
Speaker 1: NBA basketball player, and I said, claud I said, like,
Speaker 1: I said, y'all, you're in the basketball y'all. I said,
Speaker 1: I put my hand y'all even right here. He said,
Speaker 1: oh no, the basketball players up here and the owners
Speaker 1: are down there. You know we we said we control
Speaker 1: the narrative because you know, different different he said, you know,
Speaker 1: our contracts are guarantee, we have a voice. We vote.
Speaker 1: Weren't to hold out. We hold out and the NFL
Speaker 1: players they they can stick together? Is the owners also,
Speaker 1: because right, I mean, you've the NFL, but they can't
Speaker 1: necessarily they can tell the owners with you just so much, right, yeah,
Speaker 1: they when they own the league owners on the league,
Speaker 1: I mean, and that's what a lot of players are
Speaker 1: afraid of You'd be surprised how many guys that don't
Speaker 1: want to speak up against the NFL because they're afraid
Speaker 1: that it's all man and billionnails man. But you know,
Speaker 1: but you know, you know, the thing is, I gotta
Speaker 1: I gotta give the ladies credit, the women. The women
Speaker 1: are the ones who take care of our broken bodies.
Speaker 1: After all over when we have no health care, we
Speaker 1: have no we have no insurance, and the women are
Speaker 1: like stuck, like I'm stuck with this guy that he's
Speaker 1: not the same guy that I'm married. I mean, he's
Speaker 1: he's he's broken and I need some help. And I
Speaker 1: feel bad for because a lot of times, like you
Speaker 1: talked to the wives and I was like, I'm I'm
Speaker 1: with it, I want to do it, and then I'm
Speaker 1: not sure. You know, I'm a little afraid. It's a
Speaker 1: tough game. And you think about there are a few
Speaker 1: players who go on to either be you know, commentators
Speaker 1: on networks or great investors and companies, but there's the
Speaker 1: bulk of the team, the players, They really have a
Speaker 1: tough They have a tough time because you know, to
Speaker 1: say that, I guess the one of the main thing
Speaker 1: is the pension is really bad in the National and
Speaker 1: now it might be better for the current players. I'll
Speaker 1: give you a quick story. A matter of fact, this
Speaker 1: was about twelve years ago. Twelve thirteen years ago, my
Speaker 1: friend Deacon Jones, I went to the hospital of Business
Speaker 1: book this way way before he passed away, and I
Speaker 1: said that all day we talked lad and he said,
Speaker 1: Eric is what's what did you What did you take
Speaker 1: your pension? I said, you know, I don't take my
Speaker 1: pension yet, it's how do I think? I was forty
Speaker 1: nine in town, so thinking I'm always Eric any old
Speaker 1: Yet he's I'm old, So he says, he said, I said, Deacon,
Speaker 1: so you tell you said yeah, he said, you know
Speaker 1: my pension is, Eric, my pension is two hundred and
Speaker 1: fifty dollars a month. What am I gonna do with
Speaker 1: That's exactly what he said. He said, I take it
Speaker 1: because I don't want them to have it. So, I mean,
Speaker 1: that is that's the struggle, you know, with with with
Speaker 1: the National Football League or the owners or whatever. It's
Speaker 1: just not it's not an evil even playing ground. What
Speaker 1: would you tell current NFL players or what do you
Speaker 1: tell current NFL players about life after the NFL. I
Speaker 1: say this much in the NFL has done a good
Speaker 1: job about a lot better job of kind of preparing
Speaker 1: guys for life after the NFL, because for us, they didn't,
Speaker 1: you know, you play football, and because playing the National
Speaker 1: Football League is like you're making money one day and
Speaker 1: all of a sudden you might get hurting boom. It's
Speaker 1: like a wall. You just stop, no more pay checks.
Speaker 1: I would tell these guys, and I tell a lot
Speaker 1: of guys, said, man, look, if you're making that ten fifteen,
Speaker 1: I say, if you don't know anything about finance, get
Speaker 1: you someone that really does. Not little pookie over here,
Speaker 1: a little eddie, No, you get you somebody that really
Speaker 1: knows finance. And I'm telling if not, just put that
Speaker 1: money in a in a place, in a bank or
Speaker 1: or institution. Just let it sit there, just if you
Speaker 1: want to say, Okay, I want to do something crazy.
Speaker 1: I'm gonna take to three million dollars. I'm gonna be
Speaker 1: done with that. But that bulk, you keep that bulk
Speaker 1: over there, because after a while, when you retire, you
Speaker 1: go back. Man. I got a nest egg over here,
Speaker 1: I think, I mean, And I would say, don't get
Speaker 1: in something that you don't know nothing about. That a
Speaker 1: guy has a great idea, because nine times out of
Speaker 1: ten that does not work. It sounds too good to
Speaker 1: be true. Probably I'm guessing rams that's a good guess.
Speaker 1: That's you think. I tell you you're gonna be at
Speaker 1: the game. No, I'm not going to the game. I'm
Speaker 1: gonna watch it from home. You know, I'm pulling for
Speaker 1: my football team. I think that this is what I
Speaker 1: think at the game go. I think I mean Cincinnati
Speaker 1: they deserve to be there. You know, they deserve to
Speaker 1: be there because because because because you know, they won.
Speaker 1: But I gotta say this too, I look back. I'm like,
Speaker 1: they lost to the Browns twice and I called the
Speaker 1: Browns the clowns. And you know we used to call
Speaker 1: the Bengals the Bungles. So the Bengals are there, but
Speaker 1: they deserve to be there. Now. I really believe this,
Speaker 1: And I said this on TV this morning that if
Speaker 1: we don't turn the ball one time, I said, this
Speaker 1: will be I ute to say that. I think it'll
Speaker 1: be a blowout because I think we just we have
Speaker 1: that much mortality. I mean veteran players, not saying that
Speaker 1: they're not ready for this game. It's a young quarterback.
Speaker 1: I mean, he reminds me a lot of my friend
Speaker 1: Dan Marino went in his second year, never went back again.
Speaker 1: But I said, I mean the Rams are then the
Speaker 1: perfect perfect position at home for their own fans to
Speaker 1: win a Super Bowl and bring it back to l A.
Speaker 1: I have. There's a lot of turnovers. I just want
Speaker 1: a good game. I think I just want a good game.
Speaker 1: I just want a good game. Well, thank you again,
Speaker 1: love the shoe comment, love everything, um your book, watch
Speaker 1: my smoke. Eric Dickerson, so timely in terms of the conversations,
Speaker 1: be well, thank yeah. But you let me drive? No, no, no,
Speaker 1: please ravels. I want to drive. Good. Question is the
Speaker 1: drive to the clothes well up on Blueberg Radio? All right,
Speaker 1: everybody just got about twenty minutes, a little bit under
Speaker 1: eighteen minutes left in today's trading session. But as Charlie mentioned,
Speaker 1: pretty much every new arrow lows of the day concerns
Speaker 1: about tensions between Russia and certainly expectations or the possibility
Speaker 1: of an invasion into Ukraine, and that is certainly freaked
Speaker 1: out investors on this Friday. So let's see what Rebecca
Speaker 1: Corbyn has to say. She's founder and CEO at the
Speaker 1: strategic consultancy and research firm Corby Advisors, joining us once
Speaker 1: again on the phone from Farmington, Connecticut. Rebecca, you know,
Speaker 1: prior to today, it looked like we might see right,
Speaker 1: some gains for the week tim overall. Um, Rebecca, how
Speaker 1: do you put into context a day like today? Well? Hello,
Speaker 1: how are you? Sarah? And sim You know, I think
Speaker 1: this is part of the course for earnings. Um. You know,
Speaker 1: if you think about where we were in the third
Speaker 1: quarter heading into the third quarter, and I had to
Speaker 1: take you back there because investors sentiment was getting, um
Speaker 1: the pep it. You know, we saw bullish sentiment highest
Speaker 1: level of bullish sentiment in our second quarter survey. Heading
Speaker 1: into the third quarter, investor started expressing concern around inflation,
Speaker 1: supply chain really coming home to Ruth with regard to performance.
Speaker 1: But executives had a you know, terrific um communication and
Speaker 1: talked a lot about them and talk a lot about
Speaker 1: drown backlog. Still addressed the concerns. But what it did
Speaker 1: was it actually made investors feel a lot more confident
Speaker 1: heading into this earning season. And as we've seen, the
Speaker 1: guide for Q one very tough se The SMP five
Speaker 1: hundred already have given a negative guide. And while the
Speaker 1: year with strong a lot of discussion around back uploads,
Speaker 1: what about when it comes to consumer sentiment and the
Speaker 1: data that we got this morning declining further in early
Speaker 1: February to a fresh decade low. This is views about
Speaker 1: personal finances deteriorate because of intensifying inflation. Intensifying inflation concerns Rebecca,
Speaker 1: I'm wondering how that manifests itself in corporate earnings, how
Speaker 1: it manifests itself. Uh As consumers of course power this
Speaker 1: economy absolutely. You know, this is just that low um
Speaker 1: movie that's playing in slow motion and you can see
Speaker 1: the fall and you know happening, but it's not going
Speaker 1: to be this you know kind of kaboom where everything
Speaker 1: just goes up at once. But this is really a
Speaker 1: market that is time. These are strings that are very
Speaker 1: very taught. You think about the supply chain, do you
Speaker 1: think about inflation? Remember the first time that we identified
Speaker 1: concern with regard to inflation was in the fourth quarter
Speaker 1: of twenty so this this play has been playing out
Speaker 1: for a year now and with its supply chain, and
Speaker 1: what's very interesting is that the entire market. UH, trade
Speaker 1: has really been on demand, business demand, consumer demand, and
Speaker 1: again the guys that companies have provided, UH, there's very
Speaker 1: little room for error on the demand side, and that
Speaker 1: is what we're watching. So if if that's the case,
Speaker 1: then what's the big risk right now that our audience
Speaker 1: needs to know about that they need to understand well,
Speaker 1: the big rest is that this playing field that we've
Speaker 1: been on UM has been COVID, which we all understand
Speaker 1: and have been navigating through that corporate We've done really
Speaker 1: well with regardsman creation, manages supply chains. It is what
Speaker 1: it is, exacts, but the company is executive or managing
Speaker 1: the best that they can. The new player in the
Speaker 1: room is now interesting, and that is the biggest thing
Speaker 1: you should be focused on because that is going to
Speaker 1: have a significant path and far reaching impath on so
Speaker 1: many sectors, so many companies. We can't even begin to
Speaker 1: process the fallout. And you know, both strengths as well
Speaker 1: as weaknesses with regard to what we'll see when when
Speaker 1: the FED increases weight. You know, I love what you said,
Speaker 1: Rebecca about strings are very taught, and I think that's
Speaker 1: so true. Like you know, when you're distressed out and
Speaker 1: someone could do the smallest thing and it just turns
Speaker 1: you makes you crazy. And that's really it feels like
Speaker 1: the market environment right now is that investors are taught.
Speaker 1: You know, there's just so many issues that could kind
Speaker 1: of not go right. A misstep on global monetary policy. Um,
Speaker 1: now we have geopolitical concerns and what that means for
Speaker 1: the global economy. There's just there's political you know, continued
Speaker 1: wrangling in the US. So there's a lot out there
Speaker 1: to try and figure out. You know what that overall recalibration.
Speaker 1: I keep using it over and over again because I
Speaker 1: think it's the right word to be using. We just
Speaker 1: don't know what that post pandemic world is like as
Speaker 1: all of the easy stimulus gets backed off. You know,
Speaker 1: what is the real growth scenario? What is the real
Speaker 1: inflation you know scenario. There's just you know, how many
Speaker 1: people really ultimately come back to work. There's just so
Speaker 1: much we just don't know. This is this is so true,
Speaker 1: and um again, you know, we don't know what's going
Speaker 1: to happen when interest rate rais and and all of
Speaker 1: these companies and everyone quite frankly has been passing on
Speaker 1: passing on cloth so obviously the consumer. So there's the
Speaker 1: whole series of dominan no effects that has to happen. Again,
Speaker 1: this doesn't happen overnight. This whole thing that is wrapped
Speaker 1: around the axles very tightly test unwind and so we'll
Speaker 1: see that play out. And again, you know, I just
Speaker 1: look at Trent and I say, well, what are the
Speaker 1: things that are going well for us? Demand? Right, record, backlog, demand,
Speaker 1: um how much? And that, by the way, capex is
Speaker 1: still very strong, so you know, everybody is supportive of
Speaker 1: the demand environment. Companies are still spending. In fact, in
Speaker 1: CAPEX plan type increased over one, so there's still a
Speaker 1: lot of capital being put into the economy. However, when
Speaker 1: I look at that was a thing that's really the
Speaker 1: juggernaut on the positive side, and all of the other
Speaker 1: headwinds including inflation, supply chain talk, consumers, interest rates, etcetera.
Speaker 1: Those trends don't they don't net out. And the demand
Speaker 1: train has been going for a very long time. And
Speaker 1: the thing about demand, backlog and cap acts, it can
Speaker 1: evaporate overnight. People can get concerns and worried about the
Speaker 1: negative headlines and what's happening and consumer and they can
Speaker 1: pull that lever very quickly, which becomes a vacuum, potential
Speaker 1: vacuum in the economy. And that's really what we're concerned
Speaker 1: about and what we will be looking for are when
Speaker 1: companies really start to change their behaviors around if the
Speaker 1: demand starts this often, we're going to be looking for
Speaker 1: cost setting initiatives, and we're going to be looking for layoffs,
Speaker 1: and and there in lies the perfect storm right when
Speaker 1: you start to compound this situation with layoffs of people
Speaker 1: who have been feeling very good about the economy, is
Speaker 1: very good about the jobs market, and have been spending
Speaker 1: very strongly. This is Charlie Pellett and just very curious
Speaker 1: about market reactions steep losses. Right now as we head
Speaker 1: toward the closing bell, We've got roughly ten aduts to
Speaker 1: go before the bell closes here in New York. What
Speaker 1: are you telling your clients to do right now? Given
Speaker 1: all that we're seeing with financial markets. What a week.
Speaker 1: It's been a losing week. Just seems like investors are
Speaker 1: getting whips on every day. Yeah, well, I'll tell you
Speaker 1: something about investors. When we headed into this earning season,
Speaker 1: there were two factors that we identified that were misperceptions
Speaker 1: from investors. One is that they looked at supply chain
Speaker 1: um as less of a concern quarter of a quarter
Speaker 1: survey over survey. And second is they were not including
Speaker 1: the omocron effect and the level of absentee ism in financials,
Speaker 1: and that impacted fourth quarter, it is going to impact
Speaker 1: first quarter. What we've been telling our clients is we
Speaker 1: should be we should be thinking about these clauds on
Speaker 1: the horizon. While demand is still very strong. We need
Speaker 1: to really start managing expenses, and we need to be
Speaker 1: prepared for vicissitudes in the market. And companies and our
Speaker 1: viewers should be listening to companies that are strong execute ers,
Speaker 1: that are cycle tested, that make decisions with agility around
Speaker 1: changes in the economic environment. Those are strong best. All right, Well,
Speaker 1: it raises the question too, as you listened to the
Speaker 1: earnings calls, how pleased have you been about what companies
Speaker 1: are saying about the future outlook, especially with all of
Speaker 1: the inflation news that we've got. Obviously the inflation, uh
Speaker 1: the specific inflation number has not been on the conference calls,
Speaker 1: but the overall inflation picture. What are companies saying and
Speaker 1: should you be concerned companies are still looking at a
Speaker 1: strong two soft Q one in general UM, and that's
Speaker 1: overly generalizing, but generally Q one is impacted by absentee ism. Inflation.
Speaker 1: Supply chain which most executives leave will ease at some point,
Speaker 1: especially with the interest rate hikes, that will create new problems.
Speaker 1: And I would say that UM. For me, as somebody
Speaker 1: who has followed the markets for over twenty years, I'm
Speaker 1: I'm more skeptic. I'm more of a skeptic. I don't
Speaker 1: see how we work our way out of this necessarily,
Speaker 1: And it's a lot of the culmination of many years
Speaker 1: coming together, many factors in this kind of what I
Speaker 1: call the supercycled growth that we're seeing. That really started
Speaker 1: when companies started to put their money to work back
Speaker 1: in July of twenty and we saw that come through
Speaker 1: to fruition. And here we are, so to Julie's point,
Speaker 1: we need to recalibrate, and we're going to recalibrate and
Speaker 1: companies are going to gently communicate that to the market
Speaker 1: over several quarters and we'll see how that works. Hopefully
Speaker 1: there's a soft landing. Yeah. And Rebecca, when you say
Speaker 1: your skeptical this year's returns, I don't think anybody is
Speaker 1: forecasting that we will have a better year than last year.
Speaker 1: Will well, let me ask you, will it wind up
Speaker 1: being a positive year for the SMPI index. That's a
Speaker 1: great question. You know. I'm not I'm not gonna I'm
Speaker 1: not gonna hang myself on that one. I've learned many
Speaker 1: many times not to call these markets because strange things
Speaker 1: have then. But what I will tell you is what
Speaker 1: we saw in one is likely not repeatable. Fair enough,
Speaker 1: that said, because you know that we've been inviting you
Speaker 1: back on December thirty December thirty one and playing the
Speaker 1: clip where he had predicted the markets would be doing
Speaker 1: X for this year. That said, the current tensions that
Speaker 1: we are seeing over Ukraine short term blip, should investors
Speaker 1: be reacting to what we're seeing? Well, I think it
Speaker 1: all just adds to the concern with regard to again
Speaker 1: the trends. There's a lot more headwinds, challenges, serious negatives
Speaker 1: out there, and of course the market is going to
Speaker 1: react to that. And you know, quite frankly, we have
Speaker 1: to bifurcate the markets because you know, we work with
Speaker 1: institutional investors, either professional investors. Then we have the retail
Speaker 1: we have the general public with regard to the markets.
Speaker 1: Heading into this earning season, our institutional investors were expecting
Speaker 1: Recus that was already priced in, right, But any time
Speaker 1: we have these of overarching headlines, the generalist market, the ets,
Speaker 1: you know, the program trading is going to react to
Speaker 1: that news. And listen, you've got to be in it
Speaker 1: to win it. Over the long term. We don't get
Speaker 1: a lot of market corrections. Take the opportunity if we
Speaker 1: do get one and invest in it. Yeah, so many
Speaker 1: major issues hanging over the market. I mentioned Ukraine clearly
Speaker 1: that's a big one. Rising energy prices, inflation, and it is.
Speaker 1: But where does all of this leave the Federal Reserve?
Speaker 1: Because it just seems in just a matter of weeks
Speaker 1: we have gone from a number of increase interest rate
Speaker 1: increases seven some people are saying, but I think perhaps
Speaker 1: the bigger story there is now chatter about a fifty
Speaker 1: basis point hike. Yes, and you know, like the Fed,
Speaker 1: let's see he's into it. Let's see what one basis
Speaker 1: point hike does before we start to really unravel this.
Speaker 1: That's my concern is that we're going to go into
Speaker 1: this not eyes wide open, and there are so many strings.
Speaker 1: You know, you kind of light that up and the
Speaker 1: whole entire market lights up because it's all inter related.
Speaker 1: And we really have to be thoughtful, I believe going
Speaker 1: in with these interest rascally because we haven't had one
Speaker 1: in so many years, and we've got just all of
Speaker 1: this perfect storm waiting to happen. And that is that
Speaker 1: that is a lever that we're not used to. Again,
Speaker 1: it's going to create a lot of volatility. Um. There's
Speaker 1: there's going to be more fallout when the rate does happen,
Speaker 1: even though we've been talking about it, because that's just
Speaker 1: the way the markets react. But again, companies are have
Speaker 1: gotten very strong since the Great Financial Crisis of navigating
Speaker 1: through challenges. I mean it's been that way, one after
Speaker 1: the other after the other, and they've been pretty successful.
Speaker 1: And what would you consider the likelihood if any UH
Speaker 1: to be for a fifty basis point rate increase at
Speaker 1: the next meeting? But the better question, how would the
Speaker 1: market react? Oh? I think the market would react quite
Speaker 1: frankly negatively. Um. Even though it's priced in, I think
Speaker 1: the market is still going to go through the Oh
Speaker 1: so it's real. UM. And again you think about what
Speaker 1: that has an impact on balance sheets, and balance sheets
Speaker 1: are very strong for a lot of companies. But that
Speaker 1: just puts it into perspective. And you know, for investors,
Speaker 1: they're looking at companies with two times netde to even
Speaker 1: up the companies that are above that really when they
Speaker 1: when we go into an interest rate rate environment Alright, Rebecca,
Speaker 1: we gotta leave it there. I want to thank you
Speaker 1: so much for joining us here on Bloomberg Business Week.
Speaker 1: Thanks for listening to Bloomberg Business Week. Download the podcast
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