WEBVTT - Invisible Infrastructure with T-Mobile for Business 0:00:15.356 --> 0:00:15.796 Pushkin. 0:00:22.556 --> 0:00:28.436 This episode is a paid partnership with T Mobile for Business. 0:00:31.076 --> 0:00:31.476 One of the. 0:00:31.396 --> 0:00:34.596 Reasons I've enjoyed the revisionist history partnership with T Mobile 0:00:34.636 --> 0:00:37.036 for Business is that every time I sit down for 0:00:37.156 --> 0:00:40.636 one of our periodic conversations, I learned something I would 0:00:40.676 --> 0:00:44.956 otherwise have not even thought about. The conversation you're about 0:00:44.956 --> 0:00:48.316 to hear falls into that category. In fact, as I 0:00:48.356 --> 0:00:50.276 introduce it to you, it sounds like the start of 0:00:50.276 --> 0:00:53.396 a three guys walk into a bar joke. It was 0:00:53.436 --> 0:00:57.796 a top executive from CNN, Guy Griggs, Steve Douglas from 0:00:57.796 --> 0:01:01.356 Siemens Energy, the person who runs the maintenance operations for 0:01:01.436 --> 0:01:04.076 one of the biggest power companies in the United States, 0:01:04.836 --> 0:01:09.076 and Mokattaba, the chief marketing officer for T Mobile for Business. 0:01:10.116 --> 0:01:12.156 We sat down together in New York City not long 0:01:12.156 --> 0:01:17.236 ago and we talked about something called slicing, a technology 0:01:17.236 --> 0:01:20.956 T Mobile uses to help ensure that when someone absolutely 0:01:21.316 --> 0:01:24.316 needs a strong network connection, they can get a strong 0:01:24.396 --> 0:01:29.756 network connection five G Network slicing strengthens trust and connections 0:01:30.036 --> 0:01:34.116 across worldwide industries. Think about this next time you see 0:01:34.116 --> 0:01:38.356 a CNN correspondent reporting from some far flung remote location. 0:01:38.916 --> 0:01:41.716 Or there's a massive blackout and you're waiting for someone 0:01:41.716 --> 0:01:44.156 to get the power back on. What you see in 0:01:44.156 --> 0:01:47.836 both those cases is a professional doing their job. What 0:01:48.036 --> 0:01:51.996 you don't see is a technology network behind the scenes 0:01:52.276 --> 0:01:54.436 that makes it possible for them to do their job. 0:01:55.356 --> 0:01:59.036 This conversation is about telling the story of that invisible 0:01:59.396 --> 0:02:05.036 technological infrastructure. I found it fascinating, and I'm sure you 0:02:05.116 --> 0:02:05.596 will too. 0:02:07.876 --> 0:02:10.796 There's two ideas I want to explore today. The first 0:02:10.796 --> 0:02:13.156 one is is something that I've been struck by and 0:02:13.156 --> 0:02:14.956 I'm sure all of you guys have been struck by, 0:02:14.996 --> 0:02:21.876 which is that the benefits to technological advancement are largely hidden. 0:02:22.436 --> 0:02:25.596 In other words, only insiders kind of know what the 0:02:25.636 --> 0:02:28.636 implications of them are from the outside. You're just you 0:02:28.676 --> 0:02:30.876 can't observe from the outside and know how it changes 0:02:30.916 --> 0:02:33.116 the specific feel unless you're in the field. So one 0:02:33.116 --> 0:02:34.596 of things I want to do today is have people 0:02:34.676 --> 0:02:37.876 in the field tell me about all the unexpected ways 0:02:37.876 --> 0:02:40.956 in which technology changes are business. And the larger theme, though, 0:02:41.036 --> 0:02:44.076 is that we're going to be talking a lot today 0:02:44.076 --> 0:02:48.116 about infrastructure, and this idea that infrastructure is more than 0:02:48.156 --> 0:02:53.436 simply a kind of passive structural participant in innovation. But 0:02:53.476 --> 0:02:56.476 I want to start with with mo we're talking. We're 0:02:56.516 --> 0:03:00.436 here today, but this we're talking about something special that 0:03:00.516 --> 0:03:03.756 T Mobile business is doing from a technological standpoint. I 0:03:03.756 --> 0:03:06.236 want you to describe what it is, so to set 0:03:06.316 --> 0:03:08.276 up our conversation and to give you and give us 0:03:08.276 --> 0:03:11.156 an example from from your own world about how that's 0:03:11.316 --> 0:03:12.076 made a difference. 0:03:12.476 --> 0:03:14.756 Thank you, first and foremost, great to be here with 0:03:14.836 --> 0:03:17.356 you today, and it's great to see you again. So 0:03:17.796 --> 0:03:20.556 what Teamable and Tea Mobile for Business have been doing 0:03:20.956 --> 0:03:26.156 is innovating our network and creating the most advanced five 0:03:26.196 --> 0:03:30.636 G network frankly in America and likely on the planet. 0:03:31.676 --> 0:03:36.076 We call it five G Advanced Capabilities. And then with 0:03:36.196 --> 0:03:39.916 our business customers, we're really bringing this capability to life. 0:03:39.916 --> 0:03:42.516 That's called slicing. And to your point, this is a 0:03:42.596 --> 0:03:45.516 term that not everyone knows. They don't know what it does, 0:03:45.916 --> 0:03:48.636 and slicing is just a way of thinking about, Hey, 0:03:48.676 --> 0:03:51.356 if you have a network, can you take a slice 0:03:51.356 --> 0:03:56.596 of that network and create specific performance characteristics via that 0:03:56.716 --> 0:03:59.996 slice to ensure that businesses are able to drive the 0:04:00.036 --> 0:04:03.796 outcomes that are important to them. As an example, at 0:04:04.276 --> 0:04:06.956 the Formula one in Las Vegas that happened a few 0:04:06.996 --> 0:04:10.996 weeks ago in November. That portion of that network, that 0:04:11.116 --> 0:04:14.316 slice can be used for things like ticketless entry to 0:04:14.396 --> 0:04:17.236 speed up three hundred thousand people getting in so that 0:04:17.276 --> 0:04:19.756 they can enjoy the sport in the action. It can 0:04:19.796 --> 0:04:22.756 be used for back office operations, all the people working 0:04:22.796 --> 0:04:26.276 behind the scenes. They may be using push to talk devices, 0:04:26.516 --> 0:04:28.516 they may be using point of sale to make a sale. 0:04:28.876 --> 0:04:32.396 How do you ensure that that transaction, that traffic, that 0:04:32.516 --> 0:04:36.236 push to talk click happens when you have hundreds of 0:04:36.436 --> 0:04:40.916 thousands of people all in a small, limited space. And 0:04:40.956 --> 0:04:44.356 the answer to that is you dedicate a slice or 0:04:44.356 --> 0:04:47.076 a portion of the network to that mission. And so 0:04:47.156 --> 0:04:50.796 slicing can be used for so many different things. As 0:04:50.796 --> 0:04:54.236 you mentioned, we're here with our friends from CNN from 0:04:54.276 --> 0:04:57.236 Siemens Energy. The ways they can be used, frankly are 0:04:57.276 --> 0:05:01.676 limitless and are really really built to think through. How 0:05:01.756 --> 0:05:05.676 can mobile understand the pain points that our customers have, 0:05:06.076 --> 0:05:09.796 smash those pain points and help you deliver various outcomes. 0:05:09.796 --> 0:05:10.436 That's slicing. 0:05:11.196 --> 0:05:14.516 A couple questions about slicing before we get into a 0:05:14.556 --> 0:05:18.436 Seaman's Energy and CNN. First off, I want to dedicate 0:05:18.436 --> 0:05:21.796 a slice, because that's a way of what ensuring the 0:05:21.836 --> 0:05:24.876 reliability of those transactions exactly. 0:05:24.956 --> 0:05:27.916 So what's beautiful about slicing is it gives us the 0:05:27.956 --> 0:05:31.276 ability to use multiple knobs and levers. One can be 0:05:31.716 --> 0:05:35.516 dedicating a piece. One could be increasing the reliability or 0:05:35.556 --> 0:05:38.636 the performance of the network to adapt to the needs 0:05:38.676 --> 0:05:41.676 in real time. Others can be and we're getting a 0:05:41.716 --> 0:05:45.356 little bit more technical here, but latency. How quickly is 0:05:45.396 --> 0:05:48.476 that transaction happening? How quickly are you talking to the 0:05:48.516 --> 0:05:52.716 network and that signal coming back? Some transactions require super 0:05:52.756 --> 0:05:55.396 low latency, and that's another knob we in turn. But 0:05:55.516 --> 0:05:58.116 at the heart of it, you can think about reliability 0:05:58.196 --> 0:06:01.316 and ensuring that the network adapts in real time to 0:06:01.356 --> 0:06:02.396 the needs of the business. 0:06:02.676 --> 0:06:06.036 When did you guys start develop slicing? This is how 0:06:06.076 --> 0:06:07.476 new great great questions. 0:06:07.556 --> 0:06:10.596 So f Mobile was the first company in America to 0:06:10.676 --> 0:06:14.956 deploy what's called five G standalone, and five G standalone 0:06:15.636 --> 0:06:19.676 enabled this set of capabilities. The first slice at scale 0:06:19.716 --> 0:06:22.836 that we deployed was with F one in Las Vegas 0:06:22.996 --> 0:06:27.236 three years ago, and ever since then, there's been writer 0:06:27.436 --> 0:06:31.196 cop a Major League Baseball All Star Week as an example, 0:06:31.556 --> 0:06:34.836 all of these things have used slicing capability to ensure 0:06:35.116 --> 0:06:36.436 that the business can do what they want. 0:06:36.556 --> 0:06:39.436 And is it an evolving technology otherwise it's the slicing 0:06:39.436 --> 0:06:41.196 of today better than the slicing of two years ago. 0:06:41.356 --> 0:06:45.916 Yeah, wonderful question. Just in twenty twenty five, we announced 0:06:45.916 --> 0:06:50.476 two very major, first of their kind slices in the US. 0:06:50.876 --> 0:06:53.116 One that we launched in February of twenty twenty five 0:06:53.236 --> 0:06:56.156 is called T Priority and really what that does is 0:06:56.396 --> 0:06:59.996 provides a slice for first responders and those folks that 0:07:00.076 --> 0:07:02.956 support our first responder communities because at the end of 0:07:02.996 --> 0:07:06.756 the day, what matters, you know, police and fire and EMS, 0:07:06.756 --> 0:07:11.236 emergency medical is in during that the network is working 0:07:11.276 --> 0:07:14.236 for them at those times when an emergency is happening, 0:07:14.356 --> 0:07:16.876 when lots of first responders may be showing up at 0:07:16.876 --> 0:07:19.436 the same time to a given scene, So giving them 0:07:19.476 --> 0:07:22.996 the capacity that they need in real time and expanding 0:07:23.036 --> 0:07:25.716 it to support the number of first responders that are 0:07:25.756 --> 0:07:28.756 showing up. And then the second major slice that we 0:07:28.836 --> 0:07:32.396 launched this year is one called Supermobile and it's actually 0:07:32.436 --> 0:07:35.876 the one that both CNN and Semen's Energy are using. 0:07:35.916 --> 0:07:37.476 And we're going to get into that, I think a 0:07:37.516 --> 0:07:38.276 bit more yeah. 0:07:38.356 --> 0:07:40.876 Yeah, guy, tell us a little bit about what you 0:07:40.996 --> 0:07:45.236 do at CNN and how you came to be interested 0:07:45.236 --> 0:07:48.756 in working with T Mobile and using this superslice. 0:07:48.876 --> 0:07:49.116 Yeah. 0:07:49.156 --> 0:07:49.436 Sure. 0:07:49.516 --> 0:07:55.236 So I oversee all of our partnerships, advertising relationships across 0:07:55.276 --> 0:07:59.196 the country. I'm all about coming up with smart solutions 0:07:59.236 --> 0:08:04.196 that drive better business outcomes for partners and our advertisers. 0:08:04.516 --> 0:08:07.476 We're going through this pivotal moment of transformation, and I'm 0:08:07.476 --> 0:08:10.396 glad to be overseeing the ad business as we embark 0:08:10.476 --> 0:08:10.916 upon this. 0:08:11.796 --> 0:08:15.676 How has technology altered the way you do your work? 0:08:15.676 --> 0:08:15.836 Oh? 0:08:15.876 --> 0:08:16.556 Yeah, I mean. 0:08:18.036 --> 0:08:19.156 Just taking a step back. 0:08:19.236 --> 0:08:23.036 The media landscape has changed drastically over the last let's 0:08:23.036 --> 0:08:27.156 say thirteen years or so. You know, back in twenty twelve, 0:08:27.236 --> 0:08:30.556 it was all about cable and broadcast TV. It was 0:08:30.556 --> 0:08:34.116 all about satellite trucks and fixed locations, and for me, 0:08:34.196 --> 0:08:36.076 it was all about trying to get as much money 0:08:36.236 --> 0:08:40.596 on to monetize those mediums as possible. Now, you know, 0:08:41.356 --> 0:08:45.716 whether it's podcasts or newsletters, or streaming or linear and 0:08:45.756 --> 0:08:49.236 cable or events like, there are a million ways of 0:08:49.276 --> 0:08:52.836 reaching our audience, and the landscape has just gotten so 0:08:52.916 --> 0:08:55.956 much more splintered and fragmented. So now what we have 0:08:55.996 --> 0:08:58.556 to do is really meet audiences where they're at, and 0:08:58.636 --> 0:09:01.796 for me, I have to monetize all of those formats 0:09:01.796 --> 0:09:04.956 and platforms and mechanisms in a way that actually drives 0:09:04.956 --> 0:09:05.436 the business. 0:09:05.476 --> 0:09:06.196 So that's i'd. 0:09:06.076 --> 0:09:07.516 Say the biggest change. 0:09:08.356 --> 0:09:13.756 And with that also, we're becoming a digital first, direct 0:09:13.756 --> 0:09:18.636 to consumer brands, and so we're creating these standalone products 0:09:19.516 --> 0:09:22.956 that actually reach audiences across every screen, device and platform 0:09:22.996 --> 0:09:25.876 and reaches them where they're at. And that gets really 0:09:25.876 --> 0:09:28.636 interesting when you're dealing with marketers like T Mobile and 0:09:29.116 --> 0:09:31.516 delivering their messages in new and innovative ways. 0:09:32.036 --> 0:09:35.996 I'm curious about the first conversations you had with T Mobile. 0:09:36.196 --> 0:09:39.316 What was the problem that you defined that you want 0:09:39.436 --> 0:09:41.716 to solve? Yeah, and how did you how did you 0:09:41.796 --> 0:09:47.116 see slicing as as fitting into this solution that you imagine. 0:09:47.276 --> 0:09:50.716 So, as we embark upon this digital transformation and to 0:09:50.876 --> 0:09:55.076 basically transform CNN into a brand of the future, we're 0:09:55.076 --> 0:09:58.196 trying to define the future of news and so with that, 0:09:58.756 --> 0:10:02.396 our reporters really need to stay connected, you know, reporting 0:10:02.476 --> 0:10:05.916 live from a natural disaster or you know, in a 0:10:05.996 --> 0:10:08.996 moment of celebration like New Year's Eve or Super Bowl 0:10:09.236 --> 0:10:11.836 or July fourth or Thanksgiving or whatever that might be, 0:10:12.436 --> 0:10:14.956 or if they're in far flung places, you know, where 0:10:14.996 --> 0:10:17.876 there's not a good signal. We need to ensure that 0:10:17.916 --> 0:10:22.196 our audience gets delivered the information that matters most to 0:10:22.236 --> 0:10:25.916 them and does not skip a beat. And so as 0:10:25.956 --> 0:10:29.396 we're embarking upon this digital transformation, it only made sense 0:10:29.716 --> 0:10:33.276 to outfit our reporters with the bestnology in the palm 0:10:33.316 --> 0:10:36.756 of their hands to ensure that they're capturing that information 0:10:37.036 --> 0:10:39.916 as it happens in real time. You know, with breaking news, 0:10:39.956 --> 0:10:43.516 you're either leading or you're following. And you know, for 0:10:43.676 --> 0:10:46.956 us to have a competitive edge in this digital transformation 0:10:47.076 --> 0:10:49.396 that we're going upon, it was critical for us to 0:10:49.436 --> 0:10:52.476 have a trusted partner that was able to capture news 0:10:52.756 --> 0:10:55.676 reliably so that we don't break trust with our audiences 0:10:57.036 --> 0:10:58.236 and deliver what they need. 0:10:58.996 --> 0:11:01.516 Well, I want you to jump in here because one 0:11:01.556 --> 0:11:04.436 of the interesting things here is that as I when 0:11:04.436 --> 0:11:09.076 you're speaking, guy, I'm beIN a journalist my whole life, 0:11:09.276 --> 0:11:11.876 aware of all the limitations of the various technologies I've 0:11:11.956 --> 0:11:14.316 used over the years. But the thing is I have 0:11:14.436 --> 0:11:18.756 no insight into what is possible technologically right, I just 0:11:18.796 --> 0:11:20.916 know what I've been given. So I'm just curious how 0:11:20.916 --> 0:11:24.916 does the process of educating a company like CNN into 0:11:24.956 --> 0:11:29.156 what's technologically possible work. Did someone at T Mobile like 0:11:29.956 --> 0:11:31.796 call guy up and say, Hey, do you guys realize 0:11:31.836 --> 0:11:33.356 there's this thing out there that you may not have 0:11:33.396 --> 0:11:36.836 heard of? Like, I'm curious about how knowledge gets diffused 0:11:36.916 --> 0:11:38.276 in these marketplaces. 0:11:38.716 --> 0:11:41.556 What I loved about working with them is like any 0:11:42.916 --> 0:11:46.356 large enterprise, that's a little bit of prove it to 0:11:46.356 --> 0:11:49.236 me and show it to me. And so when the 0:11:49.276 --> 0:11:53.796 supermobile hadn't yet even launched when we started talking to CNN, 0:11:54.196 --> 0:11:58.636 but we knew that frontline journalism was such an incredible 0:11:58.756 --> 0:12:01.596 use case for all the reasons. The guy articulated that, hey, 0:12:01.636 --> 0:12:05.036 when breaking us is happening, the camera that you have 0:12:05.156 --> 0:12:06.916 in the video camera that you have in your pocket 0:12:06.916 --> 0:12:10.636 on your phone may be that first way of that 0:12:10.796 --> 0:12:13.476 breaking us making it to the audience. And so we 0:12:13.516 --> 0:12:15.636 sat down and we were having a conversation about how 0:12:15.716 --> 0:12:19.356 slicing would enable, even in moments of congestion and moments 0:12:19.396 --> 0:12:23.556 of emergency, would give them the intelligent adaptive connectivity that 0:12:23.596 --> 0:12:26.796 they need for their frontline to be able to stream 0:12:26.836 --> 0:12:29.076 as well as all of those the big moments like 0:12:29.156 --> 0:12:31.556 fourth of July, New Year's Eve, et cetera. And so 0:12:31.636 --> 0:12:34.716 what happened was they said, okay, prove it. So we 0:12:34.876 --> 0:12:40.596 gave them an X number of test devices. They embedded 0:12:40.636 --> 0:12:43.956 them with video crews and news crews around the country, 0:12:44.156 --> 0:12:46.716 and then they put it to the stress test. They 0:12:46.756 --> 0:12:48.916 went and ran side by side comparison. 0:12:49.236 --> 0:12:52.396 Really like, yeah, we did a test before we embarked 0:12:52.436 --> 0:12:52.796 upon this. 0:12:52.916 --> 0:12:54.556 We needed to make sure that the text tell me 0:12:54.556 --> 0:12:56.356 a little about the tests actually worked. 0:12:56.636 --> 0:13:00.356 I mean, we had engineers and field journalists using the 0:13:00.396 --> 0:13:05.036 technology and just you know, seeing whether the signal was 0:13:05.076 --> 0:13:07.676 stronger than some of the other partners that we work 0:13:07.716 --> 0:13:12.196 with telecommunications company, and it proves shall remain nameless, well yeah, 0:13:12.516 --> 0:13:14.916 name their names, but it proved to work, and it 0:13:15.036 --> 0:13:18.036 proved to be steady, and it gave our tech and 0:13:18.116 --> 0:13:21.516 product teams the confidence and our newsroom to actually say, 0:13:21.836 --> 0:13:24.796 let's embark upon this. Let's outfit all of our field 0:13:24.836 --> 0:13:27.956 journalists with this technology because it's going to be critical 0:13:28.156 --> 0:13:29.636 in our news gathering and news report. 0:13:29.836 --> 0:13:32.756 So it's like you're at some event and there's there's 0:13:33.356 --> 0:13:36.476 some I can I can I mentionine there are there 0:13:36.476 --> 0:13:39.196 are moments when there's one hundred reporters in a scene 0:13:39.196 --> 0:13:42.796 and the networks might be incredibly congested. 0:13:42.836 --> 0:13:47.236 In Yeah, it was both about congestion and areas with 0:13:47.316 --> 0:13:49.236 lots of demand, like New York City was one of 0:13:49.276 --> 0:13:50.756 the areas where the tests were happening. 0:13:51.236 --> 0:13:53.876 It's important not only from a journalism standpoint, but it 0:13:53.956 --> 0:13:57.316 was important for a T Mobile and CNN relationship standpoint. 0:13:57.636 --> 0:14:01.276 It allowed us to deepen our relationship because it's a 0:14:01.276 --> 0:14:03.756 win win win, and it kind of sets some blueprint 0:14:03.796 --> 0:14:05.796 for how we want to be working with T mobile 0:14:05.876 --> 0:14:08.596 more in the future. You know, the satellite to sell 0:14:08.716 --> 0:14:11.396 secure that our journalists have while they're out in the 0:14:11.436 --> 0:14:13.956 field enables them to do the job that they need 0:14:13.956 --> 0:14:17.596 to do better than anybody else. Our audience wins because 0:14:17.596 --> 0:14:19.676 they don't skip a beat, and then T Mobile gets 0:14:19.676 --> 0:14:22.636 the opportunity to show up in a very meaningful and 0:14:22.756 --> 0:14:26.476 authentic way, in a trusted way where the audience knows that, 0:14:26.876 --> 0:14:29.716 you know, what they're seeing right now is powered by 0:14:29.836 --> 0:14:31.876 this this incredible technology. 0:14:31.956 --> 0:14:33.596 And so it's. 0:14:33.316 --> 0:14:36.836 Something that you know, we think is never been done before, 0:14:37.116 --> 0:14:40.796 watershed and really demonstrative of where we want to go 0:14:40.836 --> 0:14:42.036 as a company moving forward. 0:14:42.076 --> 0:14:44.316 I remember when I was starting out as a report 0:14:44.316 --> 0:14:47.356 of the Washington Post, I was given a what it's 0:14:47.396 --> 0:14:51.876 called a trash eighty a radio shack like calling it 0:14:51.916 --> 0:14:55.836 a computer is too way, too flattering, and it had 0:14:56.276 --> 0:14:59.196 two cups. Do you have the cups? You ran to 0:14:59.276 --> 0:15:02.076 a pay phone and you put the cups on each 0:15:02.276 --> 0:15:04.196 of the two things of it, and then you hones 0:15:04.796 --> 0:15:07.356 you use tones to try and if you were covering 0:15:07.356 --> 0:15:10.316 a big event, to be like three pay like half 0:15:10.316 --> 0:15:11.956 a mile away, and then there would be a line 0:15:11.996 --> 0:15:14.356 of reporters waiting to use that. And if you're trying 0:15:14.356 --> 0:15:17.116 to beat the competition, you just would leave the pay phone. Yeah, 0:15:17.236 --> 0:15:19.396 you just stick there, like make the New York Times wait. 0:15:19.436 --> 0:15:20.436 I've worked for the Washington Post. 0:15:22.516 --> 0:15:25.596 This technology allows like our reporters to literally have a 0:15:25.636 --> 0:15:28.156 satellite truck inter hands, so they're not dealing with cups 0:15:28.156 --> 0:15:31.756 and strings and like waiting onlines for other reporters to finish. 0:15:31.796 --> 0:15:33.676 I'll give you a real example that was playing out 0:15:33.716 --> 0:15:40.156 at F one, which is the photographers from any news outlets. 0:15:40.556 --> 0:15:43.676 Their workflow was they would take pictures and then they 0:15:43.676 --> 0:15:46.236 would hand their SD card, the memory card from inside 0:15:46.236 --> 0:15:49.156 the camera to a runner. The runner would then literally 0:15:49.236 --> 0:15:52.516 run to somewhere to upload the photos. What we're able 0:15:52.556 --> 0:15:56.156 to do with slicing technology is we've launched a solution 0:15:56.716 --> 0:16:00.476 that plugs directly into the camera and uses the slice 0:16:00.556 --> 0:16:02.716 and the five G networks so that in real time, 0:16:03.076 --> 0:16:07.436 every photo that's being taken is moving over file transfer 0:16:07.476 --> 0:16:10.396 protocol to an FTP site. The editors are then able 0:16:10.436 --> 0:16:13.156 to grab it, which means breaking news is able to 0:16:13.196 --> 0:16:16.876 happen even faster, and they're able to beat the competition 0:16:16.996 --> 0:16:20.596 to whatever that iconic next image will be in getting 0:16:20.596 --> 0:16:22.676 it out to the eyes everywhere. 0:16:22.996 --> 0:16:26.636 Yeah, Steve, I'm sorry. I feel we've been we've been 0:16:26.676 --> 0:16:30.036 ignoring you. Before I get into the way Semens Energy 0:16:30.036 --> 0:16:33.436 has worked with T Mobile, I'm curious about your own background. 0:16:33.476 --> 0:16:36.156 I'm assuming you're are you an engineer? You're an engineer. 0:16:36.156 --> 0:16:37.676 I'm an engineer yeap originally? 0:16:37.996 --> 0:16:41.076 Yeah? And what kind of engineer actually? 0:16:41.116 --> 0:16:41.836 Marine engineer? 0:16:41.956 --> 0:16:45.396 Interesting? How would you describe your your current job with 0:16:45.796 --> 0:16:46.636 Semens Energy. 0:16:46.956 --> 0:16:48.676 I've got a great job with Semens Energy. 0:16:48.716 --> 0:16:54.236 So my organization, my team's we service the power plants 0:16:54.876 --> 0:16:59.276 across the United States. Power plants no different than your car. 0:16:59.756 --> 0:17:02.316 Every so often they have to do periodic maintenance. We 0:17:02.396 --> 0:17:05.916 show up with a crew of people, take the turbines, 0:17:05.996 --> 0:17:09.956 the generators apart, stem to stern and spect them, repair them, 0:17:10.316 --> 0:17:13.476 modernize them, upgrade them, and then return them too service 0:17:13.796 --> 0:17:20.636 to help power America. So last year, Siemens energy equipment 0:17:21.356 --> 0:17:23.716 generated about twenty five percent of electricity used in the 0:17:23.836 --> 0:17:24.556 United States. 0:17:25.076 --> 0:17:26.836 There's over twenty two. 0:17:26.756 --> 0:17:31.676 Hundred units spread out across eleven hundred sites in forty 0:17:31.996 --> 0:17:32.676 eight states. 0:17:32.756 --> 0:17:34.436 Twenty two hundred units. 0:17:34.436 --> 0:17:34.836 Correct. 0:17:35.076 --> 0:17:36.316 How many people work for you. 0:17:37.076 --> 0:17:37.876 In my organization? 0:17:38.036 --> 0:17:41.476 Yeah, I have about fifteen hundred, and then I bring 0:17:41.516 --> 0:17:43.956 out about another three thousand contractors every year. 0:17:44.276 --> 0:17:44.836 Oh wow. 0:17:45.356 --> 0:17:48.196 Basically, if a generator goes down somewhere, or a power 0:17:48.196 --> 0:17:50.476 plant goes down somewhere, you're the person who gets called. 0:17:50.596 --> 0:17:51.196 That's correct. 0:17:51.716 --> 0:17:54.556 How did you come to want to work with T 0:17:54.676 --> 0:17:57.236 mobile for business? Tell me how that came about. What 0:17:57.316 --> 0:17:58.916 was it they offered you that you solded. 0:18:00.396 --> 0:18:02.956 We have teams on site, so when we go to 0:18:03.036 --> 0:18:06.796 a power plant, a small event for us might be 0:18:07.156 --> 0:18:10.676 thirty people on a site for thirty's you know. A 0:18:10.716 --> 0:18:13.516 big event for us could be three hundred people on 0:18:13.596 --> 0:18:16.716 site for six months, and it's all about that that. 0:18:16.756 --> 0:18:18.596 Way for six you might you might be as on 0:18:18.676 --> 0:18:19.916 a site for as long as six months. 0:18:19.996 --> 0:18:22.356 Oh yeah, absolutely, and over. 0:18:22.156 --> 0:18:24.156 The close that six months or are you what are 0:18:24.156 --> 0:18:27.116 you doing here? They seemed taking it. You're taking the 0:18:27.116 --> 0:18:28.876 whole thing down and going through it. 0:18:29.276 --> 0:18:32.756 Take taking apart, rebuild it. You know, there might have 0:18:32.836 --> 0:18:35.476 been a uh. 0:18:34.916 --> 0:18:37.716 Some sort of damage to the equipment, you know, waiting 0:18:37.756 --> 0:18:40.756 on other parts to show up, you know, you know, 0:18:40.836 --> 0:18:43.156 we we've we've had events that have taken over a 0:18:43.236 --> 0:18:47.076 year on different sites. But for our people on site, 0:18:48.156 --> 0:18:50.156 you're kind of comparing your trusting history and we used 0:18:50.156 --> 0:18:52.156 to have to show up with boxes and boxes. 0:18:51.796 --> 0:18:53.956 Of drawings and manuals. 0:18:54.196 --> 0:18:57.156 And the connectivity that we get now lets our people 0:18:57.276 --> 0:19:02.036 access our engineers globally, whether they're sitting in Germany, India, 0:19:02.636 --> 0:19:05.236 the US. It allows them to talk to the factories, 0:19:05.756 --> 0:19:09.996 It allows them to access drawings, process procede. But then 0:19:10.036 --> 0:19:12.676 it also does things like let's us run payroll. I mean, 0:19:12.716 --> 0:19:16.316 you know, it enables everything to happen because when we 0:19:16.316 --> 0:19:18.676 show up with these plants, you know, we show up 0:19:19.116 --> 0:19:24.196 office trailers, bathrooms, cranes, tools, parts, you know, none of 0:19:24.236 --> 0:19:25.956 it exists when we show up and none of it's 0:19:25.996 --> 0:19:27.556 there when we leave, and. 0:19:27.476 --> 0:19:28.876 We do that three hundred times a year. 0:19:29.156 --> 0:19:33.596 Yeah. Yeah, So logistically, what you're running is something incredibly complicated. 0:19:34.076 --> 0:19:37.196 So walk me through. You've got this group of you 0:19:37.236 --> 0:19:39.356 say as many as you say, as many as sixty 0:19:39.716 --> 0:19:40.516 or three hundred was. 0:19:40.476 --> 0:19:41.876 St Yeah, potentially out of site. 0:19:42.036 --> 0:19:45.916 Yeah, so you show up and what walk me through? 0:19:45.956 --> 0:19:48.716 What the first couple of steps are and how this 0:19:48.796 --> 0:19:50.476 kind of connectivity would make a difference. 0:19:51.276 --> 0:19:54.196 I mean, we hire union workers, we're partnered with the 0:19:54.316 --> 0:19:57.996 UBC and hire middle rights. So first thing is sign up. 0:19:58.116 --> 0:20:01.196 Then it's go to safety training, go to site orientation training. 0:20:01.956 --> 0:20:05.156 Customer will bring the unit down, lock out, tag out, 0:20:05.636 --> 0:20:07.916 make sure that all the systems are safe to work on. 0:20:08.556 --> 0:20:11.116 Then take the machine apart. As the machines coming apart, 0:20:11.196 --> 0:20:14.476 you're inspecting every piece is in the condition it should be, 0:20:14.556 --> 0:20:16.516 is it worn, is it broken? 0:20:16.636 --> 0:20:19.036 Does it need to be replaced? Are we modernizing it? 0:20:19.156 --> 0:20:21.596 How these machines are? How big it is a sensing. 0:20:22.876 --> 0:20:25.716 From what I work on. You know, on a small 0:20:25.716 --> 0:20:26.636 side it's about eighty. 0:20:26.556 --> 0:20:29.436 Megawatts on the on the large size up to like 0:20:29.476 --> 0:20:33.036 fifteen hundred megawatts, So fifteen hundred megawats power a million 0:20:33.076 --> 0:20:36.516 and a half homes. Yeah, yeah, And you know, there's 0:20:36.636 --> 0:20:38.676 there's nothing we work on that you're moving with hand. 0:20:38.716 --> 0:20:40.596 Everything's being moved with a crane. 0:20:40.916 --> 0:20:44.116 You're dealing with a complex piece of machinery. You're a 0:20:44.156 --> 0:20:48.516 German based company, You're you You had to show up 0:20:48.956 --> 0:20:53.356 with boxes and boxes of manuals and you had to 0:20:53.396 --> 0:20:58.956 be in communication with people who presumably designed the machines 0:20:59.156 --> 0:20:59.876 back in Europe. 0:20:59.916 --> 0:21:00.156 Yep. 0:21:02.116 --> 0:21:08.116 Talk a little bit about the difficulties of that earlier paradigm. 0:21:07.116 --> 0:21:10.316 Doing, you know, to the the earliest parts of my career. 0:21:10.356 --> 0:21:13.156 You know, if you wanted to send a picture or 0:21:13.236 --> 0:21:15.676 a sketch of what you found at the site, you 0:21:16.156 --> 0:21:18.676 actually had to send it by mail, you know, and 0:21:18.716 --> 0:21:19.316 turn it around. 0:21:19.316 --> 0:21:21.476