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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right, leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security Earners.

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Speaker 3: What's going on?

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Speaker 4: Listen, eylu is relaunching, revamping, retooling.

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Speaker 5: That's why we're creating a new educational experience that's more expensive.

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Speaker 2: Shot.

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Speaker 6: Tell what we got, Yes, twenty twenty three. We got

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Speaker 6: a lot in still a lot playing for you guys.

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Speaker 6: So you know that EYLU already includes monthly financial planning

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Speaker 6: calls with Me, book Club calls with Troy, real estate

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Speaker 6: calls with MG the Mortgage Guy, access to the Home

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Speaker 6: Buying Blueprint.

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Speaker 2: Volume one and Volume two. Part of the.

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Speaker 6: Revamp will include twenty seven local chapters from across the

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Speaker 6: United States, live interactive teaching hands on not just pre

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Speaker 6: recorded videos, plus fifteen brand new curriculums.

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Speaker 3: The Biggest just got bigger.

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Speaker 7: Head over to eyl University dot com. That's EYL you

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Speaker 7: n I V E R S I T Y dot com.

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Speaker 3: See you there?

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Speaker 8: Yeah this Yeah, and they're still going.

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Speaker 2: Yeah, I see y'all want.

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Speaker 3: For the months.

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Speaker 2: See I'm with up She on the right frequency.

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Speaker 9: Yeah, yeah, that's right, that's right, that's at the temple.

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Speaker 6: It's called it's called the Biggest for a reason. They

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Speaker 6: don't do it like us. Man first and foremost, Diddy.

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Speaker 6: Let's just we're gonna have a crazy conversation. But let's

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Speaker 6: take a moment. Man, Look at this, Look at this

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Speaker 6: bro Hold on, let me see y'all, let me see

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Speaker 6: what's going on out there. With where the hustles at,

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Speaker 6: where the real hustles that.

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Speaker 8: Hey, y'all just want to say, I just want to

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Speaker 8: take a second to give my brothers their flowers.

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Speaker 2: Earn your leisure Rashard and Troy.

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Speaker 8: What they have ignited in our community for financial literacy

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Speaker 8: is something that is needed in something that's God sent,

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Speaker 8: and it's right here. It's the Hustlers super Bowl. Let's

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Speaker 8: just make some noise for these two brothers right here

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Speaker 8: for teaching us and showing us.

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Speaker 2: The way earn your leisure. Nah, this's crazy, man, crazy,

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Speaker 2: I like it.

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Speaker 5: I like that.

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Speaker 6: Let's get into it. Man, we got allowed to talk

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Speaker 6: about but let's start. Let's start at the beginning. Let's

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Speaker 6: start at the beginning. So yeah, you know, I want

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Speaker 6: to know starting bad Boy Records right to me, definitely

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Speaker 6: top two, top three labels. Ever, when it comes to

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Speaker 6: hip hop music, right inspired you to have that vision

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Speaker 6: in the early nineties. It's trendy to have a record

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Speaker 6: label now, but especially the way you did it as

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Speaker 6: far as hiring the top producers, making sure you had

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Speaker 6: the top end house talent. You kind of navigated it

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Speaker 6: very strategically. What was your thought process when you was

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Speaker 6: nineteen years old.

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Speaker 2: Doing that, I.

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Speaker 8: Would have to say, starting Bad Boy, I had to

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Speaker 8: tap into the love. You know, I fell in love

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Speaker 8: with hip hop the first day I heard like this

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Speaker 8: battle mixtape of the Treacher's Three versus the Funky Four

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Speaker 8: plus one. Y'all may not know about any of this,

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Speaker 8: but it was like the upcoming rap groups that weren't

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Speaker 8: didn't have any other exposure until the Sugarhill Gang came.

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Speaker 8: And when the Sugarhill Gang record dropped and I heard

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Speaker 8: it played on the station WBLS, I knew that hip

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Speaker 8: hop had arrived, and so I started looking at it

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Speaker 8: as a possible career. But it really came to me

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Speaker 8: when I was at the Fresh Fest in the late

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Speaker 8: eighties when I saw a run DMC in Madison Square

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Speaker 8: Garden hold up tell everybody to hold up their Adidas,

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Speaker 8: and thirty thousand people, from the sound of this black

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Speaker 8: man's voice held up some Adidas.

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Speaker 2: And so I was like, this is.

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Speaker 8: About to become a billion dollar, multi billion dollar industry,

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Speaker 8: and I want end.

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Speaker 2: And so with bad Boy.

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Speaker 8: Bad Boy was, you know, the representation of how I

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Speaker 8: saw music and saw music marketing and grooming artists coming

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Speaker 8: up having studied the greats like Barry Gordy Russell Simmons.

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Speaker 8: I was able to see the possibility Andre Herrel, who

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Speaker 8: gave me my chance. I was taught and I was

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Speaker 8: meant that I was able to see the possibilities.

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Speaker 2: But with Bad Boy, I wanted to be disruptive. You know.

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Speaker 2: My whole thing is disruption, disruption, disruption.

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Speaker 8: You know, I'm trying to trying to go shake up

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Speaker 8: the system and make sure that we as artists and

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Speaker 8: we as a people get treated equally. And so for

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Speaker 8: me with the record company, I had to look bigger

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Speaker 8: than hip hop at the time because they wasn't letting

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Speaker 8: hip hop be global. If y'all see that savage video

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Speaker 8: of me, that's me finally finally getting an ad on MTV.

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Speaker 2: You know.

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Speaker 8: So that's how intense and rough it was for black artists,

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Speaker 8: and you know, I was always fueled by that purpose.

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Speaker 8: Number one was to make people dance and make people

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Speaker 8: feel good through my music.

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Speaker 2: And then number two was ownership.

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Speaker 8: I wanted to make sure that I owned my own business.

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Speaker 8: I wanted to own my own label, and I wanted

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Speaker 8: to be independent. Hold hold on, yo, guys, you can't

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Speaker 8: stand in front of it. That nobody security. Nobody should

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Speaker 8: be standing right there. Man, can y'all hear me?

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Speaker 2: All right out there?

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Speaker 6: We all excited, but we gotta be respectful. Nobody should

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Speaker 6: be standing. So let's let's take this moment. Clear this out. Please,

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Speaker 6: thank you so much.

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Speaker 3: But you brought up some of the icons.

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Speaker 4: You brought up Berry Gordy, you said, Russell Simmis obviously,

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Speaker 4: rest in peace, Andre Herrel. Something that was intricate about

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Speaker 4: you was that not only did you produce the records,

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Speaker 4: but you were able to identify, cur rate, nurture, and

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Speaker 4: help flourish talent. Not the easiest thing to do, right,

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Speaker 4: Talk about how that was encompassing part of your entrepreneurial journey,

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Speaker 4: right because it was, Yeah, it's cool.

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Speaker 3: To start a label.

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Speaker 2: Oh yeah, I definitely.

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Speaker 8: We talk about the bad Boys story, but that's not

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Speaker 8: my whole story.

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Speaker 2: I have to give yall the whole story.

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Speaker 8: So I thought I was going to be a professional

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Speaker 8: NFL football player.

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Speaker 2: I didn't have no plan B.

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Speaker 6: And then the last year's school I broke my leg

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Speaker 6: and so my dream was deferred.

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Speaker 8: I got very depressed. I did not know what I

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Speaker 8: was going to do. I was lost. I started just

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Speaker 8: going to the clubs to dance my pain away. And

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Speaker 8: so through that process of just dancing in the club

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Speaker 8: and using music to survive, I was able to get

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Speaker 8: picked up and get seen and got an opportunity with

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Speaker 8: my talent as like a background dancer. So they received

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Speaker 8: me dancing in the club and they were like, come on,

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Speaker 8: you want to be in this video. So then I

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Speaker 8: would go to the video shoot and I would see

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Speaker 8: the executives and I would see how they were, how

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Speaker 8: the artists treated the executives, and I was like, I

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Speaker 8: don't know what he does, but I know I want

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Speaker 8: to do that. And I was blessed with this talent

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Speaker 8: to be able to hear hits, to be able to

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Speaker 8: create imaging marketing.

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Speaker 2: I don't know where it came from.

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Speaker 8: A's a god giving talent, but I knew what to

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Speaker 8: put on Jo Tosy, what to put on Mary, and

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Speaker 8: you know it was it was something that was a blessing.

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Speaker 8: It was something that was a talent to be able

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Speaker 8: to do that. And so I started from the bottom

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Speaker 8: and so I was doing everything from the background dances

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Speaker 8: to the styling to so by the time I got

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Speaker 8: to bad Boy to an R and by the time,

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Speaker 8: I got to bad boy and got my chance. And

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Speaker 8: I only got my chance through a negative situation. So

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Speaker 8: anybody out there going through a negative situation, you have

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Speaker 8: to know stay steady in the storm.

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Speaker 2: I got yeah. So all right, so let's get into

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Speaker 2: I gotta say, yeah, I got fired.

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Speaker 8: I got to tell you the whole Andre Herrel fired me,

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Speaker 8: and so that that adversary adversity kind of pushed me

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Speaker 8: into my bad boy purpose.

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Speaker 2: I was scared. I remember I was fired.

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Speaker 8: I was outside of Andre's house stalking him, crying, wait,

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Speaker 8: hoping that he would come and I could talk him

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Speaker 8: into giving me my job back. But as Andre said,

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Speaker 8: he didn't fire me to hurt me. He fired me

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Speaker 8: to make me rich, and so he gave me my independence.

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Speaker 8: And that's the bad Boy story.

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Speaker 6: So for that, so I want to I want to

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Speaker 6: So now let's get into this the Agio situation, right,

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Speaker 6: So I want to talk about the relationship with the Ayo.

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Speaker 6: So this lawsuit that you brought against them, right, people

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Speaker 6: might not know, but I think Pharrell was the actually

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Speaker 6: first one to sue the Agio and it was for

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Speaker 6: unfair treatment. So you had a historic relationship with them

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Speaker 6: fifteen years going back.

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Speaker 2: To Sirak Delion, I.

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Speaker 6: Not even heard of Sarak until you started doing the

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Speaker 6: commercials blew without the water. Then you had Deli on

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Speaker 6: and everything looked like it was on the up and up,

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Speaker 6: owned by black man and all that. So a lot

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Speaker 6: of people was confused when the lawsuit came about. You

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Speaker 6: shared some information with us when we came to your

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Speaker 6: house that we wasn't aware of. So can you really

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Speaker 6: talk about that, because I think it's a very interesting

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Speaker 6: case study for entrepreneurs to understand, definitely.

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Speaker 8: The situations in the courts now. So I'm gonna share

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Speaker 8: with y'all what I can. This is all public record,

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Speaker 8: but basically I was brought I was called to have

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Speaker 8: a meeting with Dazio and they knew that I was

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Speaker 8: kind of killing things in the culture and they were

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Speaker 8: trying to fix their diversity problem, and through that a

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Speaker 8: meeting was set up and I told them, you know,

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Speaker 8: I want to be a owner, that I have these

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Speaker 8: ideas from promoting parties at Howard, just remembering that I

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Speaker 8: would always get the door and never get the bar,

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Speaker 8: and so I said, I have aspirations to have black

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Speaker 8: owned brands owned by black people behind the bar and

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Speaker 8: a part of your organization that the biggest distributor of

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Speaker 8: spirits in the world, biggest maker of spirits in the world.

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Speaker 8: So we get a test project. I'm looking at their

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Speaker 8: portfolio and they say, we could start something from scratch.

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Speaker 8: But I'm looking at their portfolio and I remember one

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Speaker 8: night I was having a great, great.

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Speaker 2: Time with Sarah. I had some soraki.

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Speaker 8: It was made by grapes, and I remember, you know,

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Speaker 8: having just such the greatest time. And so the light

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Speaker 8: bulb went off in my head. I said, I don't

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Speaker 8: want to wait and develop nothing. Let me show you

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Speaker 8: what I could do with Sirak. Let me show you

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Speaker 8: how I could turn your revenue around. They were losing

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Speaker 8: forty minision dollars a year, and I went and turned

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Speaker 8: it around and took it to two point six million

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Speaker 8: cases from forty thousand cases. Okay, and so this is

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Speaker 8: something that's never been done, and so and so, fifteen

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Speaker 8: years later, even though I had that success, I was

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Speaker 8: always fighting for Sarah not to be pigeonholed, not to

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Speaker 8: be pigeonholed as a black brand, not to be pigeonholed

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Speaker 8: as an urban brand. I already went through that I

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Speaker 8: went through that with Sean John. They put me in

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Speaker 8: an urban section. I had to go and disrupt the

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Speaker 8: fashion industry, pull up on Fashion Week and showing what

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Speaker 8: that black excellent swag is about. And that's what we

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Speaker 8: did with Sean John, and so with Siroc it was

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Speaker 8: the same thing.

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Speaker 2: Get into the spirris industry.

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Speaker 8: No matter what industry I went into, I always came

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Speaker 8: up against this ceiling that they just wanted to keep

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Speaker 8: me in the colored section. I would say for businesses,

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Speaker 8: you have white only business, just so you have white

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Speaker 8: only bathrooms back in the days, and you have black

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Speaker 8: only business. And so my fight is to always make

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Speaker 8: sure that we could just do business. I want to

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Speaker 8: be treated equally like anybody else. And so that's what

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Speaker 8: the fight is about. And it's not me just fighting

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Speaker 8: for me. I'm fighting for us because whatever bar I set,

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Speaker 8: y'all have to come behind me on that ball, and

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Speaker 8: I want to make sure that it's right. So that's

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Speaker 8: what the fight is about, simply put. And the last

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Speaker 8: things to make it clear was with Delion, I still

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Speaker 8: own Delion, Okay.

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Speaker 2: So with DeLeon, I sent my people before.

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Speaker 3: You tell the story about that, just talk about the process.

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Speaker 4: Of getting delely On right because it was yourself with

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Speaker 4: the Rock and so now this opportunity to create something.

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Speaker 8: Else, but a lot of First of all, corporate America

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Speaker 8: is made and built for white men. So when you're

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Speaker 8: going into corporate America, usually your entry way is to

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Speaker 8: help them with their diversity problem. But at the end

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Speaker 8: of the day, you want to be able to open

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Speaker 8: up doors. Sometimes you gotta take that opportunity and get in.

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Speaker 8: And so that's what I did with Sarrock. But I

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Speaker 8: told him I don't work for nobody. Everything in my

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Speaker 8: portfolio I own. So you guys have to know, my

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Speaker 8: ultimate dream is a tequila. Since I was a kid,

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Speaker 8: I remember drinking tequila or being afraid to drink tekilla

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Speaker 8: at first, since not a kid, a teenager.

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Speaker 4: Correction please, I mean I was over twenty one, yeah, yea, yeah, yeah,

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Speaker 4: he was twenty one at Howard, I remember it.

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Speaker 8: Yeah, but tequila used to have a worm in it,

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Speaker 8: that's how dangerous they used to like market it. But

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Speaker 8: I was like, I really love tequila. And this was

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Speaker 8: before the whole tequila craze. So it's like you make

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Speaker 8: a deal. You make a deal, like I'm gonna advance

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Speaker 8: this for you, so then we could be good partners

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Speaker 8: and you could give me what I want, which is

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Speaker 8: my opportunity for me to own my brand and to

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Speaker 8: be able to build generational wealth for my kids and

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Speaker 8: my people. And I just need the same twenty four

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Speaker 8: hours as y'all giving everybody else in your portfolio. And

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Speaker 8: I couldn't get that. I had to send my people

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Speaker 8: down to Mexico. And this is just to tell you

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Speaker 8: what the fight is about. They went down to Mexico

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Speaker 8: and when they got down there, they found out that

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Speaker 8: there was zero a gove planet for DeLeon. So there

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Speaker 8: was no plan for us to be successful. It was

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Speaker 8: no equal treatment the other brands. They had a gave planet.

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Speaker 8: They had no agave planet for me. And sometimes you

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Speaker 8: have to go check even your partners to see what's

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Speaker 8: really going on.

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Speaker 2: And so when I.

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Speaker 8: Saw that, I was like, nah, nah, I'm gonna fight

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Speaker 8: because it's bigger than me. It's about not just me,

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Speaker 8: it's about we, It's about all of us. So I chose,

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Speaker 8: I chose my perfect I chose my purpose over profit.

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Speaker 2: And that's the whole DeLeon situation.

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Speaker 3: You brought up distribution, you clap it up for that.

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Speaker 5: You brought up distribution and you come from the music world,

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Speaker 5: and so distribution.

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Speaker 8: Is I need to say this. I need y'all still

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Speaker 8: support Delian. You know we're gonna we're gonna win this

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Speaker 8: lead on, still support Deli On.

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Speaker 4: Y'all still owned by blackness, old by black man, black man,

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Speaker 4: owned by a black man. You come from the music world,

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Speaker 4: with distribution means one thing. For some of the audience

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Speaker 4: who may not be familiar. I'm sure they could consume spirits,

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Speaker 4: but they don't really know what it means to have

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Speaker 4: distribution inside of that space.

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Speaker 5: What does that look like when you're building a brand

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Speaker 5: like Deli on.

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Speaker 8: The Interrupt, Yeah, supply and distribution is everything. Whether you

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Speaker 8: came from the streets, we all know that. We learn

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Speaker 8: that at a very young age. And so no matter

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Speaker 8: how I market a product, if they just keep me

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Speaker 8: in black neighborhoods through the distribution, I can never grow.

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Speaker 8: I can never be as great as I could be,

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Speaker 8: or as great as we can be, you know what

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Speaker 8: I'm saying. I had to go from me to we,

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Speaker 8: and so when I started really looking at every decision

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Speaker 8: I was making, I was like that this is something

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Speaker 8: that I have to change. I can't just come and

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Speaker 8: get this check and not be changing the way the

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Speaker 8: ecosystem is. So if you want to have a successful brand,

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Speaker 8: you have to have Number one is you have to

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Speaker 8: have the supply to meet the demand, and then you

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Speaker 8: have to have the distribution. And so if people control

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Speaker 8: your supply and control your distribution, they control your future.

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Speaker 2: And so that's what I'm fighting for right now. So

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Speaker 2: let's talk about.

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Speaker 6: Is that one of the biggest regrets that you made

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Speaker 6: as far as not having equity in SERAC.

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Speaker 2: No, it's not a regret.

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Speaker 8: Everybody has a journey and that's just really how you know,

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Speaker 8: corporate America works. You gotta pay your dues to get

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Speaker 8: in and they make us prove ourselves over and over

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Speaker 8: and over. And I don't have any regrets because the journey.

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Speaker 8: The journey was the most important. And also I'm not

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Speaker 8: really letting Sarah go so you know, so I'm going

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Speaker 8: through this, but it's part of the journey. So I

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Speaker 8: had to go through that, through this to be able

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Speaker 8: to get to this point.

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Speaker 6: But when you spoke to us, it was enlightened because

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Speaker 6: even if you look at a lot of the billionaires

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Speaker 6: in our culture, it's because of spirits. When you look

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Speaker 6: at Jay, you look at yourself. A lot of people

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Speaker 6: have made their money not so much on the music side,

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Speaker 6: but on spirit side. Then you look at somebody like

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Speaker 6: George Clooney, who's one of the greatest actors of all time.

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Speaker 6: He became a billionaire because of tequila on the low,

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Speaker 6: Like you know what I mean. So it's like when

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Speaker 6: you were saying how other brands were put in bars

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Speaker 6: and put in restaurants and there was marketing dollars behind that.

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Speaker 2: That's why you heard of these liquors that you never

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Speaker 2: heard of before.

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Speaker 6: They weren't putting your liquor and the same places, and

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Speaker 6: they was actually just relying on your star power, not

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Speaker 6: giving you the marketing dollar.

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Speaker 2: It's kind of like fighting with your hands cuffs.

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Speaker 6: So I think it's great to communicate that because from

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Speaker 6: the outside in it could be looked at it's like

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Speaker 6: that's just somebody's richest problems like me.

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Speaker 2: So like know what I'm saying.

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Speaker 6: But it's like you said, it's bigger than you, because

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Speaker 6: it's like, all right, this is a problem that's faced

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Speaker 6: across the board where black companies get less funding, Black

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Speaker 6: companies get less promotion, less distribution. If you look at

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Speaker 6: invest Vest, look how many people is here right now,

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Speaker 6: there's no reason why we shouldn't have ten million dollars

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Speaker 6: in corporate sponsorships. Right If we was a white entity

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Speaker 6: and it was all white people, every single corporation in

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Speaker 6: America would be sponsoring invest Vest. Right. But these are

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Speaker 6: the problems that are hard to communicate because it's like

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Speaker 6: most people, you just you're worried about you know, paycheck

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Speaker 6: to paycheck, right, so you're not worrying about that, But

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Speaker 6: it's like on a higher level, these are the there's

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Speaker 6: different levels of racism.

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Speaker 2: This is the level of racism that you don't see.

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Speaker 6: So it looks like, oh, we millionaires and we get

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Speaker 6: fifteen thousand people, But it's like somebody else can do

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Speaker 6: a fraction of this and get way more money and

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Speaker 6: way and beyond CNBC and be on Bloomberg. But when

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Speaker 6: we get on it's for a diversity or a Black

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Speaker 6: initiative or a Black History Month. These that's a systemic

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Speaker 6: problem in this country that's hard to communicate because people

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Speaker 6: don't fully understand it. And you told me it was

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Speaker 6: like on your level, the issues that's hard to communicate

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Speaker 6: because we don't understand it because we're not at the

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Speaker 6: billionaire level. So I think it's just important to It's

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Speaker 6: always every level that you go to, there's different hurdles. Yes,

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Speaker 6: one of the things I've been blessed to see is

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Speaker 6: having thirty years in corporate America with partnerships, and we

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Speaker 6: have to come to the reality that nobody is coming

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Speaker 6: to save us.

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Speaker 2: No one is coming to save us. Out of all.

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Speaker 8: The business revenue in America, only one percent.

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Speaker 2: Goes to black businesses.

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Speaker 8: But then there's an accountability from us because we have

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Speaker 8: a one point eight trillion.

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Speaker 2: Dollar buying power.

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Speaker 8: And only two percent of that we circulate in our

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Speaker 8: own communities, so we can't complain.

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Speaker 2: We know what it is. It's time to change the tone.

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Speaker 8: We have to unify our dollars else nothing will change.

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Speaker 8: We have to weaponize the almighty black dollar to save

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Speaker 8: us because we can't have these.

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Speaker 2: Festivals and conventions.

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Speaker 8: But then we leave here and we don't understand the

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Speaker 8: power of our one point eight trillion dollars spending power

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Speaker 8: that we only give two percent to ourselves.

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Speaker 2: So I'm here to speak from love. I'm love self.

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Speaker 8: Love is making sure that you take care of yourself,

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Speaker 8: your family, and your people first, and you can't wait

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Speaker 8: for nobody to come save you.

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Speaker 2: So there there is a solution.

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Speaker 8: Things are definitely dismal as far as what's planned for us,

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Speaker 8: but there's a way out if we unify.

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Speaker 2: But we got to truly, truly unify.

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Speaker 8: We have to truly, truly start making decisions that support

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Speaker 8: our communities.

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Speaker 2: We can't think that there's a government grant that's gonna

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Speaker 2: come and just free us all.

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Speaker 8: We have to get to hustling, working together and changing

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Speaker 8: the tone.

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Speaker 3: Yeah, that's a fact.

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Speaker 2: You know.

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Speaker 4: One of our other conversations that the word disruption kept

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Speaker 4: coming up and you were so adamant about it. When

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Speaker 4: we walked away from it, was like, how can we

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Speaker 4: be as disrupt And it's interesting because the most disruptive

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Speaker 4: thing we can do is work together right. It's something

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Speaker 4: that we haven't done right. And so I know that

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Speaker 4: you just lost in Power Global. Talk about what that

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Speaker 4: is and how similar to what we're trying to do.

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Speaker 4: Give platforms to people in the world of business of

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Speaker 4: all categories. What's your vision for that Empower Global.

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Speaker 8: I'm a solutions based person, you know, I don't want

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Speaker 8: to just come and reiterate the problems that we already

439
00:23:26,800 --> 00:23:31,920
Speaker 8: know is going on. So when I'm using my creativity

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Speaker 8: and folks, first of all, one of the things that

441
00:23:38,880 --> 00:23:41,600
Speaker 8: being successful and having money, people kind of get your

442
00:23:41,600 --> 00:23:42,600
Speaker 8: purpose messed up.

443
00:23:43,200 --> 00:23:44,639
Speaker 2: They get it fucked up.

444
00:23:44,680 --> 00:23:46,800
Speaker 8: To be honest, you know what I'm saying, they don't

445
00:23:46,840 --> 00:23:50,320
Speaker 8: really know what clowth you cut from, because once they

446
00:23:50,320 --> 00:23:53,679
Speaker 8: see you getting money, it turns into something else. But

447
00:23:54,240 --> 00:23:58,919
Speaker 8: from day one, you know, for me, my purpose was

448
00:23:59,000 --> 00:24:01,800
Speaker 8: always to make sure that I was working to make

449
00:24:01,960 --> 00:24:05,359
Speaker 8: life better for my people. So as I looked at

450
00:24:05,720 --> 00:24:09,600
Speaker 8: where we're supposed to be as a people in twenty

451
00:24:09,640 --> 00:24:14,000
Speaker 8: fifty three, they said we're gonna have zero net wealth

452
00:24:14,240 --> 00:24:18,479
Speaker 8: as a people. So I didn't want to sit there

453
00:24:18,520 --> 00:24:19,840
Speaker 8: and complain about it. I'm like, what do we have

454
00:24:19,880 --> 00:24:20,080
Speaker 8: to do?

455
00:24:20,160 --> 00:24:22,440
Speaker 2: What do we have to do? And I remember.

456
00:24:22,119 --> 00:24:28,560
Speaker 8: Tulsa, and I was like, Tulsa, Black Wall Street, black

457
00:24:28,640 --> 00:24:33,600
Speaker 8: Main Street. And I was like, you know, I'm standing

458
00:24:33,640 --> 00:24:36,640
Speaker 8: on the shoulders of my ancestors right now. I said,

459
00:24:36,680 --> 00:24:40,680
Speaker 8: I have the mind and creativity to make a global marketplace,

460
00:24:41,160 --> 00:24:44,160
Speaker 8: to make the new Black Amazon where we can see

461
00:24:44,200 --> 00:24:46,040
Speaker 8: ourselves circulating our dollars.

462
00:24:46,160 --> 00:24:48,800
Speaker 2: I don't want to ask nobody for shit. I'm going.

463
00:24:49,160 --> 00:24:51,040
Speaker 2: I'm going it's in Power Global.

464
00:24:51,560 --> 00:24:55,400
Speaker 8: It's a solution, and it puts accountability back on us.

465
00:24:55,960 --> 00:24:59,240
Speaker 8: We cannot leave this room and not have the accountability

466
00:24:59,440 --> 00:25:02,960
Speaker 8: to do better, because it's ridiculous that out of one

467
00:25:03,040 --> 00:25:07,720
Speaker 8: point eight trillion dollars, we only love ourselves two percent.

468
00:25:08,560 --> 00:25:13,879
Speaker 8: And so Empowered Global was created for entrepreneurs of color

469
00:25:14,480 --> 00:25:17,280
Speaker 8: all around the world and the whole diaspora to be

470
00:25:17,320 --> 00:25:19,480
Speaker 8: able to tap in, to be able to support each other.

471
00:25:20,119 --> 00:25:23,560
Speaker 8: And so that right there is the mission. That's one

472
00:25:23,600 --> 00:25:26,600
Speaker 8: of the parts of the solution. And I want everybody

473
00:25:26,640 --> 00:25:30,080
Speaker 8: to go visit Empowered Global, but not just visit shop

474
00:25:30,160 --> 00:25:32,720
Speaker 8: there and know the purpose and the causes is to

475
00:25:32,800 --> 00:25:33,760
Speaker 8: provide a solution.

476
00:25:34,400 --> 00:25:36,120
Speaker 2: If not, we're just gonna be talking about it.

477
00:25:36,520 --> 00:25:38,240
Speaker 8: So my whole thing is, let's get to the solution,

478
00:25:38,600 --> 00:25:45,359
Speaker 8: and that's what Empowered Global is. So let's talk about

479
00:25:45,560 --> 00:25:48,240
Speaker 8: and they burn TUSA down. They can't burn this down though.

480
00:25:53,680 --> 00:25:56,719
Speaker 6: So one of the most important aspects of any society

481
00:25:57,200 --> 00:26:01,280
Speaker 6: is media. Right, whoever control the media controls the people.

482
00:26:01,640 --> 00:26:06,000
Speaker 6: So we know about you know, propaganda and how that's

483
00:26:06,040 --> 00:26:10,760
Speaker 6: been negatively put on us but as nineteen Keys like

484
00:26:10,840 --> 00:26:13,640
Speaker 6: to say, that's also positive propaganda, right, So I think

485
00:26:13,680 --> 00:26:17,119
Speaker 6: that we are eyo. We provide positive propaganda where this

486
00:26:17,320 --> 00:26:21,840
Speaker 6: is good stories and inspirational stories of people doing things.

487
00:26:22,240 --> 00:26:26,160
Speaker 6: So you have a platform Revolt, right, which is probably

488
00:26:26,200 --> 00:26:29,320
Speaker 6: the biggest black media company out there right now. And

489
00:26:29,520 --> 00:26:32,439
Speaker 6: we actually have learned a lot from Revolt because we

490
00:26:32,520 --> 00:26:33,200
Speaker 6: work with Revolt.

491
00:26:33,240 --> 00:26:35,360
Speaker 2: We have a showing Revolt family.

492
00:26:36,520 --> 00:26:41,840
Speaker 6: We've been able to be educated from just observing somebody

493
00:26:41,920 --> 00:26:45,760
Speaker 6: doing business at a very high level. What's the importance

494
00:26:45,800 --> 00:26:51,520
Speaker 6: of Revolt and talk about the importance of media in

495
00:26:51,560 --> 00:26:52,480
Speaker 6: the black community.

496
00:26:53,160 --> 00:26:58,000
Speaker 8: Yes, media is the most powerful industry in the world.

497
00:26:59,560 --> 00:27:02,840
Speaker 8: If you don't control your narrative, somebody else will control it.

498
00:27:04,160 --> 00:27:09,720
Speaker 8: I built Revolt not just as a platform to follow

499
00:27:09,720 --> 00:27:12,879
Speaker 8: in the footsteps of BT, which I want to just

500
00:27:12,960 --> 00:27:17,240
Speaker 8: give a shot out to Bob Johnson, Kathy Hughes from Radio.

501
00:27:17,000 --> 00:27:23,840
Speaker 2: One, all of the Byron Allen, and.

502
00:27:25,840 --> 00:27:28,040
Speaker 8: To me, it was so important that we had our

503
00:27:28,119 --> 00:27:33,120
Speaker 8: own black free press. I feel information is so valuable

504
00:27:33,200 --> 00:27:36,960
Speaker 8: and so crucial. So it wasn't like I wanted Revolt

505
00:27:37,040 --> 00:27:40,320
Speaker 8: to come out and we do a bunch of reality shows.

506
00:27:40,640 --> 00:27:43,479
Speaker 8: I wanted Revolt to be a base, a foundation of

507
00:27:43,560 --> 00:27:49,080
Speaker 8: information that people of other colors have the luxury to have.

508
00:27:50,359 --> 00:27:52,719
Speaker 8: When you watch CNN, they don't talk about us, they

509
00:27:52,720 --> 00:27:53,800
Speaker 8: don't talk about our problems.

510
00:27:53,800 --> 00:27:54,679
Speaker 2: We can't relate to that.

511
00:27:55,000 --> 00:27:57,800
Speaker 8: Even MSNBC they talk about a little bit more Fox,

512
00:27:57,840 --> 00:27:58,840
Speaker 8: we can't relate to it.

513
00:27:59,200 --> 00:28:03,679
Speaker 2: So with Revolt, I had to.

514
00:28:02,440 --> 00:28:04,840
Speaker 8: Look at the fact that we did not as a

515
00:28:04,880 --> 00:28:07,920
Speaker 8: people have a free press. That means you have no voice,

516
00:28:08,359 --> 00:28:10,240
Speaker 8: you can't say what you want to say. Them cats

517
00:28:10,280 --> 00:28:13,920
Speaker 8: on CNN, MSNBC, Fox, they can't say what.

518
00:28:13,840 --> 00:28:15,280
Speaker 2: They really want to say.

519
00:28:16,480 --> 00:28:18,920
Speaker 8: At Revolt, you can say what you really want to say,

520
00:28:18,960 --> 00:28:21,600
Speaker 8: and that's freedom. And so that's why it was important

521
00:28:21,600 --> 00:28:26,160
Speaker 8: for me to go and really really invest in black media,

522
00:28:26,280 --> 00:28:27,919
Speaker 8: to be a leader in black media.

523
00:28:28,520 --> 00:28:30,359
Speaker 2: But still their lives.

524
00:28:30,400 --> 00:28:36,240
Speaker 8: The problem black media only gets one percent of advertising dollars.

525
00:28:36,720 --> 00:28:39,160
Speaker 8: They feel like they negotiated with us and said, okay,

526
00:28:39,200 --> 00:28:43,080
Speaker 8: we'll give you two percent. And so it's this constant

527
00:28:43,480 --> 00:28:48,200
Speaker 8: struggle of whether it was you know, when I was

528
00:28:48,240 --> 00:28:51,760
Speaker 8: doing Sean John or Revolt as somebody having me. I'm

529
00:28:51,840 --> 00:28:54,880
Speaker 8: knowing I'm getting into these situations and they're going to

530
00:28:54,960 --> 00:28:57,960
Speaker 8: be the obstacles but I want to smoke, you know,

531
00:29:00,040 --> 00:29:03,440
Speaker 8: would say good trouble, you know, getting in the good trouble,

532
00:29:04,080 --> 00:29:05,600
Speaker 8: and and and and.

533
00:29:05,640 --> 00:29:07,560
Speaker 2: That's what revolt is really about.

534
00:29:07,600 --> 00:29:11,040
Speaker 8: It's about shaking it up and given given the voices

535
00:29:11,080 --> 00:29:11,760
Speaker 8: a platform.

536
00:29:12,000 --> 00:29:14,520
Speaker 6: But but talk about that though, because that's something that

537
00:29:14,880 --> 00:29:17,640
Speaker 6: once again the average person is not even thinking about.

538
00:29:17,640 --> 00:29:20,640
Speaker 6: But we see it as a media company where advertising

539
00:29:20,680 --> 00:29:24,240
Speaker 6: dollars right, and that's really how a media company is

540
00:29:24,280 --> 00:29:30,760
Speaker 6: able to survive. So the challenges of having to you know,

541
00:29:31,000 --> 00:29:34,040
Speaker 6: convince companies and getting less than you know that you

542
00:29:34,040 --> 00:29:37,080
Speaker 6: should get, and you know, different corporate initiatives they say

543
00:29:37,080 --> 00:29:38,920
Speaker 6: that they're going to give money and they don't give money.

544
00:29:38,960 --> 00:29:41,760
Speaker 6: Like these are things that's very critical because it's hard

545
00:29:41,800 --> 00:29:44,360
Speaker 6: to survive as a media company for free or free

546
00:29:44,400 --> 00:29:47,880
Speaker 6: media company if you're not getting revenue from ads.

547
00:29:47,960 --> 00:29:48,640
Speaker 2: Without a doubt.

548
00:29:49,600 --> 00:29:53,920
Speaker 8: First of all, they are buying black media to market

549
00:29:54,000 --> 00:29:57,000
Speaker 8: to y'all, but they're not buying it from from the

550
00:29:57,040 --> 00:30:01,080
Speaker 8: actual black media platforms of companies. If we don't have

551
00:30:01,200 --> 00:30:05,480
Speaker 8: the resources, then we don't have the ability to compete.

552
00:30:06,240 --> 00:30:08,840
Speaker 8: The money that you make, you put into your programming,

553
00:30:09,080 --> 00:30:12,880
Speaker 8: you invest in your talent, you invest in your marketing.

554
00:30:13,280 --> 00:30:17,640
Speaker 8: So it's like it's a struggle for black media companies,

555
00:30:18,960 --> 00:30:23,000
Speaker 8: but it's an unnecessary struggle because we have the power

556
00:30:23,880 --> 00:30:27,360
Speaker 8: to do anything we want to do. We run the world,

557
00:30:27,480 --> 00:30:30,600
Speaker 8: we run the culture. But we have to understand how

558
00:30:30,640 --> 00:30:34,200
Speaker 8: it works. If they're only giving us one percent and

559
00:30:34,240 --> 00:30:36,640
Speaker 8: there's one hundred dollars, what you're gonna do with a

560
00:30:36,720 --> 00:30:42,080
Speaker 8: dollar and everybody else got fifty dollars, forty dollars and

561
00:30:42,120 --> 00:30:43,120
Speaker 8: you only have a dollar.

562
00:30:43,760 --> 00:30:46,240
Speaker 2: And so that's putting it in layman's terms.

563
00:30:46,720 --> 00:30:50,520
Speaker 8: But it's such an importance to it's such an importance

564
00:30:50,560 --> 00:30:53,960
Speaker 8: to have black media, to have that representation, and so

565
00:30:54,080 --> 00:30:55,640
Speaker 8: the fight, the fight continues.

566
00:30:55,920 --> 00:30:56,400
Speaker 2: A lot of the.

567
00:30:56,400 --> 00:30:59,880
Speaker 8: Stuff they said from you know, George Floyd and trying

568
00:30:59,880 --> 00:31:03,959
Speaker 8: to keep everything calm, they haven't done those things. And

569
00:31:04,000 --> 00:31:08,880
Speaker 8: so this episode is brought to you by P and

570
00:31:08,920 --> 00:31:09,400
Speaker 8: C Bank.

571
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Speaker 5: A lot of people think podcasts about work are boring,

572
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573
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574
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575
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576
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577
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578
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579
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581
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582
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Speaker 3: Ernest What's up?

583
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584
00:31:53,760 --> 00:31:56,920
Speaker 5: works like the checkout is fast, the seats are digital,

585
00:31:57,440 --> 00:32:00,520
Speaker 5: tipping is a breeze, and you're out the before the

586
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587
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588
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Speaker 5: Whether it's a local coffee shop, a vendor at a

589
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Speaker 5: pop up market, or even one of our merch partners,

590
00:32:13,960 --> 00:32:17,760
Speaker 5: Square makes it easy for them to take payments, manage inventory,

591
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592
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Speaker 5: If you're a business owner or even just thinking about

593
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Speaker 5: launching something soon, Square is hands down one of the

594
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595
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596
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597
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598
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600
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Speaker 5: Let's Square handle the back end so you can keep

601
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Speaker 5: pushing your vision forward.

602
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Speaker 8: The beauty about it is that we're seeing. We're seeing

603
00:33:01,840 --> 00:33:06,080
Speaker 8: what time it is. Today is the sixtieth anniversary of

604
00:33:06,120 --> 00:33:17,280
Speaker 8: the March on Washington, and sixty years later, things haven't

605
00:33:17,360 --> 00:33:20,720
Speaker 8: changed because we have to change them. We have to

606
00:33:20,840 --> 00:33:24,280
Speaker 8: change the tone, and the only tone is through love,

607
00:33:24,800 --> 00:33:25,560
Speaker 8: through unity.

608
00:33:25,720 --> 00:33:27,840
Speaker 2: If we don't love ourselves.

609
00:33:27,560 --> 00:33:31,240
Speaker 8: And really get past that part of us in this room,

610
00:33:31,840 --> 00:33:35,600
Speaker 8: forget all the statistics. Everybody else is out there but

611
00:33:35,760 --> 00:33:40,400
Speaker 8: us in this room, unifying and being accountable, pulling money together,

612
00:33:40,480 --> 00:33:41,840
Speaker 8: pulling resources together.

613
00:33:43,600 --> 00:33:45,520
Speaker 2: If we don't do it, we're doomed. You know what

614
00:33:45,520 --> 00:33:48,440
Speaker 2: I'm saying. And the time is now, and we could

615
00:33:48,480 --> 00:33:48,680
Speaker 2: do it.

616
00:33:48,720 --> 00:33:51,920
Speaker 8: We have one of the most powerful entrepreneur generations in

617
00:33:51,960 --> 00:33:52,760
Speaker 8: the history.

618
00:33:52,480 --> 00:33:54,840
Speaker 2: Of our communities. Look at all these people out here.

619
00:33:55,400 --> 00:33:58,080
Speaker 8: We want the information, people want to be able to

620
00:33:58,160 --> 00:34:01,920
Speaker 8: be successful, have that appetite, but we got to put

621
00:34:01,920 --> 00:34:06,200
Speaker 8: the love in it for ourselves to recognize that we're

622
00:34:06,240 --> 00:34:09,560
Speaker 8: not getting what we're supposed to get and that we

623
00:34:09,760 --> 00:34:10,799
Speaker 8: have to fight for it.

624
00:34:12,520 --> 00:34:13,040
Speaker 3: This is crazy.

625
00:34:13,120 --> 00:34:15,440
Speaker 4: So first let me just say thank you, because when

626
00:34:15,440 --> 00:34:17,960
Speaker 4: we started Earn You Leisure, it was interesting. One of

627
00:34:17,960 --> 00:34:20,160
Speaker 4: the goals that we had was like, can we make

628
00:34:20,200 --> 00:34:23,040
Speaker 4: it to Revolt because we saw that you guys had

629
00:34:23,080 --> 00:34:25,239
Speaker 4: an eye for young talent that was trying to make

630
00:34:25,239 --> 00:34:27,880
Speaker 4: a change. And so we sat down with Derek Ferguson,

631
00:34:28,160 --> 00:34:30,919
Speaker 4: who you may know very well, right and he said

632
00:34:30,920 --> 00:34:34,880
Speaker 4: something interesting to us. He said, listen, you guys have

633
00:34:35,000 --> 00:34:37,279
Speaker 4: created a white flame and we were like, what does

634
00:34:37,280 --> 00:34:40,040
Speaker 4: that mean? Derek, he said, I've seen Puff do it

635
00:34:40,120 --> 00:34:44,440
Speaker 4: four times. He did it with Bad Boy, he did

636
00:34:44,440 --> 00:34:47,400
Speaker 4: it with The Rock, he did it with Revolt, and

637
00:34:47,440 --> 00:34:49,680
Speaker 4: he's did it with Sean Jones. So I want to

638
00:34:49,680 --> 00:34:52,319
Speaker 4: talk about Sean Jones a little bit because coming up

639
00:34:52,320 --> 00:34:55,800
Speaker 4: in the nineties, late nineties by far my favorite clothing brand,

640
00:34:56,440 --> 00:34:59,080
Speaker 4: and we show what that did for high level fashion.

641
00:34:59,080 --> 00:35:01,319
Speaker 4: I don't want to call it fashion because that would

642
00:35:01,360 --> 00:35:03,400
Speaker 4: be labeling. I want to talk about high level fashion

643
00:35:03,560 --> 00:35:05,520
Speaker 4: because it was on Fifth Avenue and we were going

644
00:35:05,560 --> 00:35:06,120
Speaker 4: to that store.

645
00:35:06,480 --> 00:35:07,200
Speaker 3: I know it was.

646
00:35:07,120 --> 00:35:11,240
Speaker 4: Sold, but recently you got it back, So talk about

647
00:35:11,280 --> 00:35:15,000
Speaker 4: that journey to creating this brand of high level fashion,

648
00:35:15,120 --> 00:35:19,239
Speaker 4: high level luxury, selling it and now getting it back

649
00:35:19,360 --> 00:35:21,920
Speaker 4: and the purpose for it. Now, what's the vision for it?

650
00:35:23,719 --> 00:35:28,440
Speaker 8: Yeah, even though they try to put us in a

651
00:35:28,480 --> 00:35:31,759
Speaker 8: box with Sean John, I just didn't let them. Like

652
00:35:31,960 --> 00:35:36,680
Speaker 8: my thoughts were, I have to dream bigger than you

653
00:35:36,680 --> 00:35:39,440
Speaker 8: know what the reality is played for me. And so

654
00:35:39,800 --> 00:35:42,440
Speaker 8: with Sean John as a fashion label, I didn't want

655
00:35:42,480 --> 00:35:45,279
Speaker 8: it to be just about street wear. So that's why

656
00:35:45,320 --> 00:35:49,799
Speaker 8: you saw the Sean John suits, the fragrance, all the things.

657
00:35:49,560 --> 00:35:51,839
Speaker 2: That a major white fashion house would have.

658
00:35:52,560 --> 00:35:54,719
Speaker 8: I went and I broke down those doors to make

659
00:35:54,719 --> 00:35:55,720
Speaker 8: sure that it happened.

660
00:35:55,840 --> 00:35:57,640
Speaker 2: But most importantly, it was just the.

661
00:36:00,040 --> 00:36:05,960
Speaker 8: Striking lack of black talent in the world of fashion

662
00:36:06,280 --> 00:36:08,000
Speaker 8: when I got into the world of fashion, and I

663
00:36:08,040 --> 00:36:09,000
Speaker 8: wanted to change that.

664
00:36:09,640 --> 00:36:11,920
Speaker 2: And so the only way I could do that is I.

665
00:36:11,880 --> 00:36:15,719
Speaker 8: Had to think past being urban, past being streetwear. And

666
00:36:16,120 --> 00:36:18,480
Speaker 8: I was able to go into so many different categories

667
00:36:18,480 --> 00:36:20,719
Speaker 8: from kids to luggage, to.

668
00:36:22,640 --> 00:36:26,239
Speaker 2: Fragrances, footwear, footwear. And so.

669
00:36:28,120 --> 00:36:34,040
Speaker 8: I sold the company, and you know, it didn't it

670
00:36:34,080 --> 00:36:36,640
Speaker 8: wasn't the same without me, you know, And so I

671
00:36:36,640 --> 00:36:39,480
Speaker 8: got an opportunity to get it back. And so right

672
00:36:39,520 --> 00:36:42,600
Speaker 8: now we are in development for the return to Sean

673
00:36:42,680 --> 00:36:43,480
Speaker 8: John and.

674
00:36:43,480 --> 00:36:49,680
Speaker 2: So I'm very very proud of talk about them.

675
00:36:49,840 --> 00:36:52,040
Speaker 8: I want to just say, like the Shawn John journey

676
00:36:52,200 --> 00:36:55,640
Speaker 8: was such a positive experience and it has been and

677
00:36:55,680 --> 00:36:58,240
Speaker 8: it really broke down doors. So when you see Pharrel

678
00:36:58,960 --> 00:37:02,560
Speaker 8: head of e Baton, or you see different cats, you

679
00:37:02,600 --> 00:37:06,560
Speaker 8: see fear of God, these opportunities weren't there. And to

680
00:37:06,680 --> 00:37:09,880
Speaker 8: know that that we played a part in creating that

681
00:37:09,960 --> 00:37:11,800
Speaker 8: opportunity is truly a blessing.

682
00:37:12,520 --> 00:37:15,200
Speaker 6: Talk about the process of selling your mind frame and

683
00:37:15,239 --> 00:37:17,239
Speaker 6: then your mind frame and buying it back. A lot

684
00:37:17,239 --> 00:37:21,959
Speaker 6: of black businesses get criticized when they sell. I don't

685
00:37:21,960 --> 00:37:25,760
Speaker 6: think that it's always fair, but that's a different story.

686
00:37:26,280 --> 00:37:29,200
Speaker 6: So what's your thought process in that, and then what's

687
00:37:29,239 --> 00:37:31,880
Speaker 6: your thought process in buying it back? And was there

688
00:37:31,960 --> 00:37:34,919
Speaker 6: hurdles and obstacles and actually able to you know, want

689
00:37:35,080 --> 00:37:36,000
Speaker 6: purchasing it back.

690
00:37:36,320 --> 00:37:38,000
Speaker 2: I mean I brought it back because I saw there

691
00:37:38,000 --> 00:37:38,799
Speaker 2: was an opportunity.

692
00:37:38,840 --> 00:37:43,279
Speaker 8: I saw that the operators weren't operating in correctly, and

693
00:37:43,360 --> 00:37:46,000
Speaker 8: so you know, I was like, you know, let me

694
00:37:46,040 --> 00:37:46,680
Speaker 8: get that back.

695
00:37:48,080 --> 00:37:49,440
Speaker 2: You know, I know I know, I know what to

696
00:37:49,480 --> 00:37:52,760
Speaker 2: do with that and so. But but as far as selling,

697
00:37:53,719 --> 00:37:56,400
Speaker 2: we're here for business. We here to sell things.

698
00:37:56,920 --> 00:38:03,279
Speaker 8: Don't be in so personally invested to a point where

699
00:38:03,360 --> 00:38:06,680
Speaker 8: you don't know when to get out. That's at another level.

700
00:38:07,520 --> 00:38:09,960
Speaker 8: You have to know when to sell when to get out,

701
00:38:10,280 --> 00:38:13,920
Speaker 8: because we have to generate wealth. The only way you

702
00:38:13,920 --> 00:38:17,719
Speaker 8: could generate wealth is by selling some of your assets

703
00:38:17,840 --> 00:38:21,839
Speaker 8: when they are at their highest level of profitability. And

704
00:38:21,920 --> 00:38:24,799
Speaker 8: so don't be afraid to build a company and sell

705
00:38:24,840 --> 00:38:27,279
Speaker 8: it and buy another company and sell it.

706
00:38:28,920 --> 00:38:30,600
Speaker 2: And so that that was my thing.

707
00:38:30,680 --> 00:38:35,000
Speaker 8: If these companies that I have, you know, at the

708
00:38:35,120 --> 00:38:38,160
Speaker 8: end of the day, their businesses except for like I

709
00:38:38,200 --> 00:38:41,080
Speaker 8: would say, revolt, you know, so you know all of

710
00:38:41,120 --> 00:38:43,760
Speaker 8: those businesses me as an entrepreneur, that's all on my table.

711
00:38:43,800 --> 00:38:45,920
Speaker 8: If I'm at one Hunt twenty fifth Street, that's on

712
00:38:46,000 --> 00:38:48,520
Speaker 8: my table right there, you know, Revote. I'm like, no,

713
00:38:48,640 --> 00:38:49,680
Speaker 8: I can't let y'all get that.

714
00:38:49,719 --> 00:38:50,680
Speaker 2: Data, you know what I'm saying.

715
00:38:51,760 --> 00:38:55,239
Speaker 8: So so yeah, I would say at that point, you

716
00:38:55,280 --> 00:38:56,760
Speaker 8: know what I'm saying, I was just trying to build

717
00:38:56,760 --> 00:39:00,120
Speaker 8: my wealth and I had an opportunity would shown on

718
00:39:00,200 --> 00:39:03,360
Speaker 8: John to build some wealth and I was able to

719
00:39:03,400 --> 00:39:05,719
Speaker 8: sell it and God bless it to come back to

720
00:39:05,760 --> 00:39:06,520
Speaker 8: me full circle.

721
00:39:06,680 --> 00:39:08,600
Speaker 2: So that watch out for Seawan John y'all.

722
00:39:08,680 --> 00:39:12,520
Speaker 8: The the lawsuits is coming back, but lawsuits definitely coming back.

723
00:39:13,840 --> 00:39:14,399
Speaker 2: Thank God.

724
00:39:14,719 --> 00:39:15,840
Speaker 3: There's a god somewhere.

725
00:39:16,280 --> 00:39:19,319
Speaker 4: So it's interesting when you talk about your portfolio there

726
00:39:19,600 --> 00:39:21,040
Speaker 4: and I know you got a strong team. We met

727
00:39:21,040 --> 00:39:22,759
Speaker 4: with a lot of the gods brilliant minds, and that's

728
00:39:22,800 --> 00:39:24,840
Speaker 4: one of the best things, is like surround yourself with

729
00:39:24,920 --> 00:39:27,839
Speaker 4: brilliant minds and you're gonna pick up a lot when

730
00:39:27,840 --> 00:39:30,120
Speaker 4: it's time to look at businesses. Is there something that

731
00:39:30,160 --> 00:39:33,040
Speaker 4: you look to or philosophy that you have when it's

732
00:39:33,040 --> 00:39:34,799
Speaker 4: saying all right, we should go after that one or

733
00:39:35,040 --> 00:39:37,560
Speaker 4: maybe this one isn't gonna work. Because I know a

734
00:39:37,640 --> 00:39:40,120
Speaker 4: lot of opportunities come away. So how do you say

735
00:39:40,200 --> 00:39:40,879
Speaker 4: yes and no to them?

736
00:39:41,160 --> 00:39:42,600
Speaker 8: I mean, if you look at what I bet on,

737
00:39:42,640 --> 00:39:45,560
Speaker 8: I bet on black I bet on black culture, I

738
00:39:46,320 --> 00:39:53,920
Speaker 8: bet on black business, and I really get an opportunity

739
00:39:55,400 --> 00:39:59,600
Speaker 8: to see early on like what's really hot and what

740
00:39:59,600 --> 00:40:00,560
Speaker 8: I should investing.

741
00:40:01,640 --> 00:40:03,160
Speaker 2: Usually the things I'm trying to invest in.

742
00:40:03,760 --> 00:40:06,279
Speaker 8: You know, other corporations are not really going in that

743
00:40:06,400 --> 00:40:09,120
Speaker 8: direction because they're not trying to support and they're not

744
00:40:09,160 --> 00:40:09,760
Speaker 8: trying to hear.

745
00:40:09,600 --> 00:40:12,840
Speaker 2: The ideas of black or brown entrepreneurs.

746
00:40:13,040 --> 00:40:15,879
Speaker 8: So I take full advantage of that and make sure

747
00:40:15,920 --> 00:40:20,719
Speaker 8: that it's in line with my purpose. And as long

748
00:40:20,760 --> 00:40:23,880
Speaker 8: as it's in line with my purpose, I'm always looking

749
00:40:23,920 --> 00:40:27,200
Speaker 8: for a genius, always looking for somebody to invest in

750
00:40:27,480 --> 00:40:28,480
Speaker 8: from my community.

751
00:40:29,040 --> 00:40:32,560
Speaker 2: And that has been, you know, something that I've done

752
00:40:32,840 --> 00:40:35,920
Speaker 2: all my life. So I want to talk about business structure.

753
00:40:36,160 --> 00:40:39,279
Speaker 6: You did something early, I believe in the nineties that

754
00:40:40,000 --> 00:40:42,040
Speaker 6: most hip hop labels, no hip hop label I don't

755
00:40:42,040 --> 00:40:45,040
Speaker 6: think was doing. It's a traditional business model for hip

756
00:40:45,040 --> 00:40:48,640
Speaker 6: hop artists and labels is you have a CPA, you

757
00:40:48,680 --> 00:40:51,879
Speaker 6: have a business manager, right, and the business manager gets

758
00:40:51,880 --> 00:40:53,759
Speaker 6: a percentage and you end up paying a variety of

759
00:40:53,800 --> 00:40:57,280
Speaker 6: different people. And I believe that I have inside information

760
00:40:57,360 --> 00:41:00,560
Speaker 6: on this, but I believe you. You fired your businessman,

761
00:41:00,680 --> 00:41:04,480
Speaker 6: is you, and you hire a CFO, yeah, Ery Ferguson, right,

762
00:41:05,280 --> 00:41:07,799
Speaker 6: put them on salary. So now he's not getting a

763
00:41:07,840 --> 00:41:10,960
Speaker 6: percentage of every single thing that's happening. But it's also

764
00:41:11,000 --> 00:41:15,680
Speaker 6: a more structured, streamlined situation that's extremely impressive business acumen

765
00:41:15,760 --> 00:41:18,640
Speaker 6: to have, especially somebody that's never went to business school,

766
00:41:18,680 --> 00:41:22,360
Speaker 6: graduating should what made you want to operate in that

767
00:41:22,480 --> 00:41:24,640
Speaker 6: corporate model as opposed to the artist model.

768
00:41:25,600 --> 00:41:28,720
Speaker 8: When I was an artist, I was losing so much money,

769
00:41:29,560 --> 00:41:31,680
Speaker 8: and I was like, I need somebody to sit here

770
00:41:31,800 --> 00:41:35,480
Speaker 8: every day and watch this money, like just literally watch it,

771
00:41:36,120 --> 00:41:37,960
Speaker 8: watch it grow, watch it.

772
00:41:38,239 --> 00:41:40,440
Speaker 2: If we catch a loss, run in my office and

773
00:41:40,480 --> 00:41:40,880
Speaker 2: tell me.

774
00:41:41,600 --> 00:41:44,040
Speaker 8: And so that's one of the first people y'all need

775
00:41:44,040 --> 00:41:47,680
Speaker 8: to hire is a CFO. You know when you build,

776
00:41:47,760 --> 00:41:50,759
Speaker 8: when you finally getting it and building up your organization,

777
00:41:50,840 --> 00:41:52,879
Speaker 8: because you want that to be in house. You want

778
00:41:52,880 --> 00:41:54,440
Speaker 8: to be able to watch your money, you want to

779
00:41:54,440 --> 00:41:56,160
Speaker 8: be able to touch it, you want to be able to

780
00:41:56,239 --> 00:41:59,160
Speaker 8: understand what's going on. And so I had to just

781
00:41:59,280 --> 00:42:02,560
Speaker 8: learn that from care up in America and really brought

782
00:42:02,600 --> 00:42:04,920
Speaker 8: it in and it really leveled everything up for me

783
00:42:05,520 --> 00:42:07,840
Speaker 8: as far as the way I was dealing with finances.

784
00:42:08,880 --> 00:42:10,279
Speaker 4: One of the things that we see all the time,

785
00:42:10,560 --> 00:42:14,480
Speaker 4: we see these these these throwback videos of that that

786
00:42:14,520 --> 00:42:20,680
Speaker 4: puff energy and it's infectious, right and so, and shout out.

787
00:42:20,520 --> 00:42:21,279
Speaker 3: To Louis back there.

788
00:42:21,280 --> 00:42:25,000
Speaker 4: We always get on about the phone incident, but talk

789
00:42:25,040 --> 00:42:28,520
Speaker 4: about the message in behind that, right, are you doing.

790
00:42:28,640 --> 00:42:30,120
Speaker 3: Obviously it's a passion for you.

791
00:42:30,760 --> 00:42:32,720
Speaker 4: But is it because you want to inspire the people

792
00:42:32,760 --> 00:42:35,560
Speaker 4: around you to have the same energy or is it

793
00:42:35,640 --> 00:42:37,880
Speaker 4: something that's just as natural to you. It's like, you

794
00:42:37,920 --> 00:42:39,759
Speaker 4: know what, I'm a hustler. If you're not hustle, get it,

795
00:42:40,000 --> 00:42:40,719
Speaker 4: get from around me.

796
00:42:42,400 --> 00:42:44,720
Speaker 8: I feel like I'm playing for the team, for a team,

797
00:42:44,840 --> 00:42:47,720
Speaker 8: you know, and the team I'm playing for is us.

798
00:42:48,320 --> 00:42:50,840
Speaker 8: And so when I'm going in with that intensity, everything

799
00:42:50,880 --> 00:42:52,919
Speaker 8: that I do that i'm breaking down, I'm like, yeah,

800
00:42:53,560 --> 00:42:55,840
Speaker 8: somebody else could come behind me.

801
00:42:56,200 --> 00:42:58,000
Speaker 2: After I was able to break this down, i just

802
00:42:58,040 --> 00:42:58,440
Speaker 2: see this.

803
00:42:58,440 --> 00:43:00,080
Speaker 8: Hole in the wall and I'm like, come on in,

804
00:43:00,080 --> 00:43:03,800
Speaker 8: and y'all and and and so y'all, may y'all remember

805
00:43:03,840 --> 00:43:06,040
Speaker 8: that video when I was like, I'm a savage.

806
00:43:06,880 --> 00:43:12,680
Speaker 10: I'm a savage. I'm a savage. Whatever I want, I get,

807
00:43:12,960 --> 00:43:19,719
Speaker 10: whatever I want I get. Yeah, And that was that

808
00:43:19,920 --> 00:43:21,200
Speaker 10: was the change of the tone.

809
00:43:21,800 --> 00:43:30,319
Speaker 8: And so when I'm talking y'all today, tonight, move on.

810
00:43:32,440 --> 00:43:32,800
Speaker 3: Yeah.

811
00:43:33,040 --> 00:43:36,960
Speaker 8: So that energy is the energy that you need to have.

812
00:43:37,160 --> 00:43:40,000
Speaker 8: You know, I'm not gonna lie to you. I had

813
00:43:40,000 --> 00:43:44,360
Speaker 8: to switch up my tone because when you are working

814
00:43:44,440 --> 00:43:49,000
Speaker 8: with corporate America, you're trying to, you know, just make

815
00:43:49,000 --> 00:43:52,880
Speaker 8: sure everything is smooth, nothing's rattled, Everybody keeps their jobs.

816
00:43:53,719 --> 00:43:56,200
Speaker 8: And I had to change your tone. I realized that

817
00:43:56,360 --> 00:43:59,600
Speaker 8: nobody was gonna give me what I wanted. So even

818
00:43:59,719 --> 00:44:02,040
Speaker 8: being on that phone, I was taking what was mine.

819
00:44:03,239 --> 00:44:07,120
Speaker 8: So it's that energy, that energy that you have to

820
00:44:07,120 --> 00:44:11,319
Speaker 8: go beyond just dreaming about it, beyond talking about it,

821
00:44:11,480 --> 00:44:13,359
Speaker 8: writing it in your journal. You have to get your

822
00:44:13,400 --> 00:44:17,520
Speaker 8: ass up and go take that, take what's yours. And

823
00:44:17,560 --> 00:44:21,120
Speaker 8: I'm not talking about steal from anybody. Don't steal from nobody,

824
00:44:21,280 --> 00:44:24,440
Speaker 8: not that way. But it's your dreams. You gotta manifest it,

825
00:44:24,680 --> 00:44:26,840
Speaker 8: and you gotta take it with that intense energy.

826
00:44:27,680 --> 00:44:31,279
Speaker 6: So, as far as I believe there's like thirteen black

827
00:44:31,320 --> 00:44:35,640
Speaker 6: billionaires in America, you're one of them. It's almost an

828
00:44:35,640 --> 00:44:37,279
Speaker 6: impossible a feat to accomplish.

829
00:44:37,440 --> 00:44:45,160
Speaker 4: Wait, hold on, wait, there's no claps for that.

830
00:44:45,160 --> 00:44:46,960
Speaker 3: That should be standing to your faith.

831
00:44:47,280 --> 00:44:57,680
Speaker 11: It's a black billionaire, that's crazy.

832
00:45:00,200 --> 00:45:04,000
Speaker 2: He's from ya ya.

833
00:45:04,239 --> 00:45:07,800
Speaker 6: We can never we can never normalize being a billionaire

834
00:45:07,920 --> 00:45:08,600
Speaker 6: everyday thing.

835
00:45:08,719 --> 00:45:08,919
Speaker 5: Man.

836
00:45:09,400 --> 00:45:13,200
Speaker 6: By the way, we know almost all of them also true.

837
00:45:13,280 --> 00:45:18,920
Speaker 6: That's that we'll we'll have another one tomorrow. Yeah, for'sa's

838
00:45:18,960 --> 00:45:21,320
Speaker 6: only I want to I want.

839
00:45:21,200 --> 00:45:22,520
Speaker 2: To be careful with that. Y'all.

840
00:45:22,600 --> 00:45:26,399
Speaker 8: When they talk about us having money and y'all look

841
00:45:26,440 --> 00:45:31,279
Speaker 8: at us, it's it's truly an illusion of inclusion. We'll

842
00:45:31,320 --> 00:45:33,840
Speaker 8: talk about I can't play a part of the illusion

843
00:45:33,840 --> 00:45:34,560
Speaker 8: of inclusion.

844
00:45:35,000 --> 00:45:40,120
Speaker 2: So you're looking hair at me like I'm totally included.

845
00:45:40,360 --> 00:45:43,440
Speaker 8: No, I'm fighting for the same thing I was fighting

846
00:45:43,480 --> 00:45:46,120
Speaker 8: for when I got into the game, but it's at

847
00:45:46,120 --> 00:45:46,920
Speaker 8: another level.

848
00:45:47,480 --> 00:45:53,440
Speaker 2: And so and so it's very important to understand this

849
00:45:53,560 --> 00:45:54,160
Speaker 2: is the truth.

850
00:45:55,440 --> 00:45:58,360
Speaker 8: Out of all the billionaires in the world, the world

851
00:45:58,400 --> 00:46:02,600
Speaker 8: got almost nine billion people in it, there's only sixteen

852
00:46:02,719 --> 00:46:08,480
Speaker 8: black billionaires. So that's the illusion. So every time you know, yeah,

853
00:46:08,520 --> 00:46:10,239
Speaker 8: it feels good for one of us to get in,

854
00:46:10,280 --> 00:46:13,719
Speaker 8: two to get in, but we gotta stop taking the crumbs.

855
00:46:14,080 --> 00:46:15,560
Speaker 2: It's time for way more of us.

856
00:46:15,600 --> 00:46:18,480
Speaker 8: Out of a nine billion, I want two billion to

857
00:46:18,560 --> 00:46:23,200
Speaker 8: be billionaires. I don't want nothing less for myself or

858
00:46:23,280 --> 00:46:25,000
Speaker 8: my people. That's why I was going to ask you.

859
00:46:25,080 --> 00:46:29,560
Speaker 6: As far as being such in red space, how does

860
00:46:29,800 --> 00:46:30,560
Speaker 6: who do you talk to?

861
00:46:30,680 --> 00:46:30,759
Speaker 3: Like?

862
00:46:30,800 --> 00:46:33,080
Speaker 6: I know obviously is you and Jay a few other people,

863
00:46:33,120 --> 00:46:38,200
Speaker 6: but what's very few people can relate to the challenges,

864
00:46:38,239 --> 00:46:41,319
Speaker 6: to the struggles, to the financial different coals, these different

865
00:46:41,320 --> 00:46:43,280
Speaker 6: things in that nature that happened at that level.

866
00:46:44,440 --> 00:46:46,640
Speaker 2: Somebody said something that was very interesting to us. One time.

867
00:46:46,680 --> 00:46:50,719
Speaker 6: We were talking about a person that's extremely successful and

868
00:46:50,040 --> 00:46:54,520
Speaker 6: his former friend, and they like, well, you never think

869
00:46:54,560 --> 00:46:59,120
Speaker 6: about the winner's perspectives. Everybody always sympathizes with the loser,

870
00:46:59,360 --> 00:47:02,160
Speaker 6: But what about the winner? What about things that he

871
00:47:02,200 --> 00:47:04,360
Speaker 6: has to go through, the trauma that he has? So

872
00:47:04,600 --> 00:47:07,960
Speaker 6: what is that for you? Knowing that you're one of

873
00:47:08,239 --> 00:47:11,040
Speaker 6: twelve people in America? Like who do you talk to?

874
00:47:11,160 --> 00:47:14,239
Speaker 6: How's that social circle? How is it being in that environment?

875
00:47:14,520 --> 00:47:16,360
Speaker 6: What are some of the challenges? Like how does that

876
00:47:16,440 --> 00:47:21,279
Speaker 6: actually look for you? I Mean it's definitely lonely. It's

877
00:47:21,320 --> 00:47:22,520
Speaker 6: not a lot of people to talk to.

878
00:47:22,600 --> 00:47:27,440
Speaker 8: I mean I talked to Jay or some other friends,

879
00:47:27,719 --> 00:47:32,040
Speaker 8: but it's I mean when I look at it, I

880
00:47:32,120 --> 00:47:35,439
Speaker 8: just know the truth that it's not enough wealth being

881
00:47:35,480 --> 00:47:38,840
Speaker 8: spread around, you know. And so I'm at this point

882
00:47:39,120 --> 00:47:42,040
Speaker 8: and that's what energizes me. I don't I don't really

883
00:47:42,040 --> 00:47:45,080
Speaker 8: look at it, you know, as far as like, Okay,

884
00:47:45,120 --> 00:47:47,719
Speaker 8: I'm a billionaire, I'm more like, you know, my people

885
00:47:47,760 --> 00:47:48,600
Speaker 8: are not doing good.

886
00:47:48,680 --> 00:47:51,000
Speaker 2: Yes, I I'm blessed to be a billionaire.

887
00:47:51,400 --> 00:47:53,680
Speaker 8: But at the same time, you know, if my people

888
00:47:53,719 --> 00:47:55,680
Speaker 8: aren't doing good, then I can't be settled.

889
00:47:55,800 --> 00:47:58,640
Speaker 6: Because we met, We talked to Nas and he was

890
00:47:58,680 --> 00:48:00,320
Speaker 6: saying like, you know, we've been doing a lot of

891
00:48:00,400 --> 00:48:04,960
Speaker 6: venture capital investing and he's been killing it. And I'm paraphrasing,

892
00:48:05,040 --> 00:48:07,000
Speaker 6: but he was like, the higher up he moves, the

893
00:48:07,000 --> 00:48:08,240
Speaker 6: more discouraged he gets.

894
00:48:08,400 --> 00:48:10,880
Speaker 2: Yeah, because he's.

895
00:48:10,440 --> 00:48:12,920
Speaker 6: Into different circles now and he's aware of information and

896
00:48:12,960 --> 00:48:15,680
Speaker 6: he's realizing how much money is out there and how

897
00:48:15,760 --> 00:48:18,280
Speaker 6: little money we have where he didn't really fully understand

898
00:48:18,280 --> 00:48:22,840
Speaker 6: that before. So it's an interesting paradigm, right, the higher

899
00:48:22,960 --> 00:48:25,440
Speaker 6: up you move, the more discourage you get, because you're

900
00:48:25,480 --> 00:48:27,600
Speaker 6: seeing it from a different pursuit, Like you're seeing it

901
00:48:27,600 --> 00:48:30,160
Speaker 6: from the mountain as opposed to seeing it from the street.

902
00:48:30,320 --> 00:48:30,560
Speaker 3: Yeah.

903
00:48:30,680 --> 00:48:34,759
Speaker 8: Yeah, So just sitting here, this is thirty years of

904
00:48:35,600 --> 00:48:38,840
Speaker 8: experience of seeing things at a level that you know,

905
00:48:38,920 --> 00:48:40,560
Speaker 8: most people haven't seen it at.

906
00:48:40,719 --> 00:48:43,080
Speaker 2: And so it's important that I tell people the truth.

907
00:48:43,360 --> 00:48:46,680
Speaker 8: That's why I say, like the time is now, no

908
00:48:46,719 --> 00:48:48,799
Speaker 8: one is coming to save us, because I'm at that

909
00:48:48,960 --> 00:48:53,240
Speaker 8: mountain and I'm seeing the oppression that's still at that level.

910
00:48:53,840 --> 00:48:56,080
Speaker 8: And because they put us in the media like we're

911
00:48:56,120 --> 00:49:00,640
Speaker 8: doing so good, y'all don't feel that that level of.

912
00:49:02,600 --> 00:49:04,840
Speaker 2: The stoppage of creating wealth.

913
00:49:05,719 --> 00:49:08,120
Speaker 8: So when it gets up to that point and we

914
00:49:08,120 --> 00:49:12,239
Speaker 8: talk about generational wealth, we're fighting just to get like

915
00:49:12,440 --> 00:49:13,200
Speaker 8: normal wealth.

916
00:49:13,520 --> 00:49:15,680
Speaker 2: But we're so so.

917
00:49:15,800 --> 00:49:18,680
Speaker 8: Caught up in like, okay, a billionaire or this or that,

918
00:49:18,680 --> 00:49:21,360
Speaker 8: that we're not understanding that once you get to that level,

919
00:49:21,680 --> 00:49:26,760
Speaker 8: there's even more there's even more obstacles that are ahead

920
00:49:26,760 --> 00:49:31,000
Speaker 8: of you. To kind of say my experience in that is,

921
00:49:31,480 --> 00:49:33,520
Speaker 8: I want to tell you about this story about me

922
00:49:33,600 --> 00:49:37,719
Speaker 8: running the marathon. So I decided to run a marathon,

923
00:49:38,600 --> 00:49:42,960
Speaker 8: and I decided like six weeks before the marathon. Yeah,

924
00:49:42,960 --> 00:49:47,759
Speaker 8: I was crazy. You usually gotta train eight months. I

925
00:49:47,800 --> 00:49:51,160
Speaker 8: only ran like ten days before. You know, I was

926
00:49:51,239 --> 00:49:56,880
Speaker 8: partying the days before. And on the tenth mile, I

927
00:49:56,960 --> 00:50:01,760
Speaker 8: hit a wall and I felt like I was literally

928
00:50:01,800 --> 00:50:05,480
Speaker 8: gonna die and I wanted to stop. I hit that level,

929
00:50:05,840 --> 00:50:09,520
Speaker 8: I hit that ceiling in business, but I had to

930
00:50:09,640 --> 00:50:14,759
Speaker 8: keep going. So I'm in pain, I'm struggling, but I

931
00:50:14,800 --> 00:50:15,800
Speaker 8: had to keep going.

932
00:50:16,800 --> 00:50:18,320
Speaker 2: And that's kind.

933
00:50:18,120 --> 00:50:22,040
Speaker 8: Of a metaphor, you know, for my life and for

934
00:50:22,360 --> 00:50:25,680
Speaker 8: everybody who is in here that's on the road of

935
00:50:25,719 --> 00:50:29,839
Speaker 8: being an entrepreneur. It's a marathon, not a sprint. You're

936
00:50:29,880 --> 00:50:34,040
Speaker 8: gonna hit these obstacles, and there's different levels, there's different miles,

937
00:50:34,120 --> 00:50:39,200
Speaker 8: there's different levels of intensity. And so I was able

938
00:50:39,239 --> 00:50:43,360
Speaker 8: to make it and finish the marathon, and I was

939
00:50:43,400 --> 00:50:45,880
Speaker 8: able to kind of take that with me and apply

940
00:50:45,920 --> 00:50:50,440
Speaker 8: it to business. And so, you know, at this point,

941
00:50:51,960 --> 00:50:56,399
Speaker 8: you know, in the position that I'm in, I had

942
00:50:56,400 --> 00:50:58,719
Speaker 8: to really look at like, what does you know the

943
00:50:58,760 --> 00:51:02,520
Speaker 8: next half of my life look like? And I had

944
00:51:02,520 --> 00:51:05,200
Speaker 8: to really really really look at what I wanted to

945
00:51:05,280 --> 00:51:09,200
Speaker 8: do and make sure that I finished this marathon the

946
00:51:09,280 --> 00:51:13,719
Speaker 8: right way because because me just completing the race, that

947
00:51:13,719 --> 00:51:14,759
Speaker 8: ain't what I want to do.

948
00:51:15,360 --> 00:51:18,040
Speaker 2: I want to win the race. I want to win

949
00:51:18,080 --> 00:51:19,760
Speaker 2: the race. I want us to win the race.

950
00:51:21,640 --> 00:51:22,200
Speaker 3: It's interesting.

951
00:51:22,320 --> 00:51:25,760
Speaker 4: So it's thirty years of business for yeah, it's fifty

952
00:51:25,840 --> 00:51:29,200
Speaker 4: years of hip hop. When we met, you looked at

953
00:51:29,239 --> 00:51:33,080
Speaker 4: us and you said, I love y'all brothers, because what

954
00:51:33,200 --> 00:51:35,719
Speaker 4: y'all been able to do, we've never been able to

955
00:51:35,719 --> 00:51:36,439
Speaker 4: do in hip hop.

956
00:51:36,920 --> 00:51:39,320
Speaker 5: And that's make it cool to be educated.

957
00:51:39,800 --> 00:51:41,960
Speaker 4: So when I wonder when you look at the landscape

958
00:51:42,360 --> 00:51:45,560
Speaker 4: from your perspective right, because you are at a different level,

959
00:51:46,880 --> 00:51:50,760
Speaker 4: do you feel encouraged about this movement of financial power,

960
00:51:51,239 --> 00:51:53,680
Speaker 4: financial literacy, financial education that you're seeing.

961
00:51:55,560 --> 00:51:57,520
Speaker 8: I mean, I love what you guys are doing. I

962
00:51:57,560 --> 00:52:01,960
Speaker 8: love what you guys are doing. The beauty about everybody

963
00:52:02,000 --> 00:52:06,560
Speaker 8: here is they took that step. Everybody here, y'all took

964
00:52:06,600 --> 00:52:09,680
Speaker 8: that step. Y'all took accountability to come here and learn,

965
00:52:09,719 --> 00:52:19,160
Speaker 8: give yourselves around the applause. Nobody's hiding the knowledge, just

966
00:52:19,200 --> 00:52:22,120
Speaker 8: not like no secret conspiracy that they're hide in the knowledge.

967
00:52:22,360 --> 00:52:24,480
Speaker 8: You have to make a decision that you want to

968
00:52:24,480 --> 00:52:25,680
Speaker 8: be financially literate.

969
00:52:26,600 --> 00:52:27,800
Speaker 2: You have to make that decision.

970
00:52:27,840 --> 00:52:32,040
Speaker 8: And so you know, seeing you guys be successful, being

971
00:52:32,080 --> 00:52:34,719
Speaker 8: able to support y'all and seeing so many come out,

972
00:52:34,840 --> 00:52:38,799
Speaker 8: people come out and changing the narrative to the importance

973
00:52:38,840 --> 00:52:42,600
Speaker 8: of being financially literate, it's something that I gotta honestly say,

974
00:52:42,640 --> 00:52:45,839
Speaker 8: you guys are responsible for You guys are responsible for

975
00:52:45,880 --> 00:52:46,400
Speaker 8: that shift.

976
00:52:46,719 --> 00:52:49,080
Speaker 2: So I applaud you on that. Thank you.

977
00:52:50,000 --> 00:52:53,640
Speaker 8: I want I want to can I circle back to

978
00:52:53,680 --> 00:52:55,239
Speaker 8: something not because I want to make sure I give

979
00:52:55,280 --> 00:52:58,440
Speaker 8: you the true answer. So he's talking about levels, and

980
00:52:58,480 --> 00:53:00,520
Speaker 8: I kind of just got it right now. Even though

981
00:53:00,600 --> 00:53:05,680
Speaker 8: the levels in the marathon it goes together, but there's

982
00:53:05,680 --> 00:53:10,680
Speaker 8: a level that you get to and you're successful, and

983
00:53:10,719 --> 00:53:13,000
Speaker 8: you get to the point of being successful, and as

984
00:53:13,040 --> 00:53:18,120
Speaker 8: a black person, there's this thing that kicks in. There's

985
00:53:18,160 --> 00:53:22,239
Speaker 8: this jealousy that kicks in, there's this fear that kicks in.

986
00:53:22,920 --> 00:53:26,520
Speaker 8: Then they start to burn things down, Then they start

987
00:53:26,560 --> 00:53:29,640
Speaker 8: to take the money out the freedom bank. Then they

988
00:53:29,680 --> 00:53:33,080
Speaker 8: go back on the forty acres and the mule. Then

989
00:53:33,719 --> 00:53:43,000
Speaker 8: we don't deserve our worth. So even Hole Jay, none

990
00:53:43,040 --> 00:53:44,840
Speaker 8: of us are immune to it.

991
00:53:45,000 --> 00:53:47,200
Speaker 2: He had to sue.

992
00:53:46,960 --> 00:53:52,480
Speaker 8: Bacardi to get his worth, like they make us. At

993
00:53:52,520 --> 00:53:56,960
Speaker 8: the next level, you think that you've overcome everything, Oh,

994
00:53:57,000 --> 00:54:00,200
Speaker 8: I finally made it, and then there's a whole other

995
00:54:00,400 --> 00:54:03,799
Speaker 8: army up there that is there to try to push you.

996
00:54:03,800 --> 00:54:04,439
Speaker 2: Down the hill.

997
00:54:05,000 --> 00:54:09,040
Speaker 8: And that's why from being at the mountaintop, I could

998
00:54:09,040 --> 00:54:11,799
Speaker 8: come back down and tell y'all the only way out

999
00:54:11,840 --> 00:54:18,040
Speaker 8: of this is if we can unify and combine our forces.

1000
00:54:18,239 --> 00:54:29,640
Speaker 9: Because what's waiting for you up there, Yo, that's that's all.

1001
00:54:30,920 --> 00:54:32,640
Speaker 2: That's pretty insightful. That's actually ill.

1002
00:54:32,960 --> 00:54:36,400
Speaker 6: That's like a metaphor of like you seeing the opposition

1003
00:54:36,440 --> 00:54:39,080
Speaker 6: on the other side, and you like reporting back, like

1004
00:54:39,760 --> 00:54:42,160
Speaker 6: letting you know what's happening, like you can't see it,

1005
00:54:42,200 --> 00:54:45,200
Speaker 6: but I'm actually seeing it. So to the ground troops,

1006
00:54:45,600 --> 00:54:47,080
Speaker 6: we gotta you know what I'm saying, Like this is

1007
00:54:47,120 --> 00:54:49,799
Speaker 6: actually crazy. That's that's that's pretty dope that you said that.

1008
00:54:49,920 --> 00:54:54,680
Speaker 6: I want to ask you this. It's important. You have

1009
00:54:54,960 --> 00:54:57,120
Speaker 6: dealt with a lot of criticism, right, A lot of

1010
00:54:57,160 --> 00:55:03,360
Speaker 6: people have villainized your character. Nobody's immune to feeling certain

1011
00:55:03,400 --> 00:55:05,720
Speaker 6: ways about how people talk about them on social media.

1012
00:55:05,800 --> 00:55:07,799
Speaker 6: I'd be ready to lose it when somebody talks about

1013
00:55:07,840 --> 00:55:09,759
Speaker 6: me on social media, so I know, like you know

1014
00:55:09,760 --> 00:55:12,800
Speaker 6: what I'm saying. Other people that have way bigger followings

1015
00:55:12,800 --> 00:55:16,120
Speaker 6: than me. It's difficult. And for people just in the crowd, right,

1016
00:55:16,160 --> 00:55:18,800
Speaker 6: there's always gonna be somebody that's a hater. It's always

1017
00:55:18,800 --> 00:55:21,000
Speaker 6: gonna be somebody that has something negative to say about somebody,

1018
00:55:21,040 --> 00:55:23,440
Speaker 6: or somebody has their own narrative. How you able to

1019
00:55:23,440 --> 00:55:25,680
Speaker 6: deal with that and still, you know, be able to

1020
00:55:25,719 --> 00:55:26,720
Speaker 6: just keep tunnel vision.

1021
00:55:27,760 --> 00:55:32,440
Speaker 8: I'm laser focused on the mission, I'm laser focused on change.

1022
00:55:33,080 --> 00:55:36,360
Speaker 8: I'm laser focused on my purpose. None of that noise

1023
00:55:36,480 --> 00:55:40,680
Speaker 8: means anything, and you know, I know my truth. You know,

1024
00:55:40,719 --> 00:55:42,600
Speaker 8: in order to be a leader, I do have to

1025
00:55:43,160 --> 00:55:46,080
Speaker 8: in this day and age of social media, I do

1026
00:55:46,160 --> 00:55:49,279
Speaker 8: have to address all types of things that need to

1027
00:55:49,320 --> 00:55:50,120
Speaker 8: be cleared up.

1028
00:55:50,719 --> 00:55:56,760
Speaker 2: But it's not because of my ego or being heard.

1029
00:55:56,840 --> 00:56:00,640
Speaker 8: It's just more about history and right now, internet and

1030
00:56:00,680 --> 00:56:01,759
Speaker 8: the way things work.

1031
00:56:02,080 --> 00:56:02,800
Speaker 2: You could read.

1032
00:56:02,640 --> 00:56:06,040
Speaker 8: Something about somebody and think it's the truth, and so

1033
00:56:06,080 --> 00:56:10,640
Speaker 8: it's easy to villainize somebody. But I'm comfortable with my

1034
00:56:10,760 --> 00:56:14,640
Speaker 8: receipts and I know I know my purpose and I

1035
00:56:14,719 --> 00:56:19,359
Speaker 8: know that I'm sitting here on God's mission. So knowing that,

1036
00:56:19,480 --> 00:56:21,719
Speaker 8: I don't even really go into the comments and do

1037
00:56:21,800 --> 00:56:22,640
Speaker 8: that to myself.

1038
00:56:22,680 --> 00:56:22,920
Speaker 2: You know.

1039
00:56:23,400 --> 00:56:27,879
Speaker 8: I hear different things that are negative, you hear things

1040
00:56:27,880 --> 00:56:31,360
Speaker 8: that are positive, you know, and that's life. I gotta

1041
00:56:31,440 --> 00:56:34,799
Speaker 8: just stay focused, layser focus. I can't get into none

1042
00:56:34,840 --> 00:56:38,280
Speaker 8: of that noise. I'm on a mission to shake the world,

1043
00:56:38,880 --> 00:56:40,520
Speaker 8: you know, for my people.

1044
00:56:40,680 --> 00:56:41,200
Speaker 2: And that's it.

1045
00:56:45,840 --> 00:56:47,640
Speaker 6: Before we go, I do want to talk about music.

1046
00:56:47,640 --> 00:56:49,280
Speaker 6: If your opportunity, I know you got a new product

1047
00:56:49,280 --> 00:56:51,040
Speaker 6: that you're working on. What made you even want to

1048
00:56:51,080 --> 00:56:54,160
Speaker 6: do that? Thirty years later and still have a passion

1049
00:56:54,160 --> 00:56:54,640
Speaker 6: for music.

1050
00:56:54,760 --> 00:56:56,839
Speaker 3: We started with bad Boy. Let's talk about love records.

1051
00:56:56,920 --> 00:56:59,759
Speaker 8: Yeah, let's talk about love records. Anybody out there, Miss

1052
00:56:59,800 --> 00:57:00,640
Speaker 8: True R and B.

1053
00:57:02,560 --> 00:57:05,000
Speaker 2: Makes some noise on about you want to be lovers?

1054
00:57:07,360 --> 00:57:13,680
Speaker 8: Yeah, So handling all this business, it kinda kind of

1055
00:57:13,719 --> 00:57:18,480
Speaker 8: messed up my creativity and I stopped being creative. I

1056
00:57:18,520 --> 00:57:22,120
Speaker 8: stopped doing what I love to do. And I had

1057
00:57:22,160 --> 00:57:24,440
Speaker 8: to make a decision like, yeah, I want to I

1058
00:57:24,480 --> 00:57:26,400
Speaker 8: want to fight this fight. But at the same time,

1059
00:57:26,480 --> 00:57:29,120
Speaker 8: I want to be happy. And so music is the

1060
00:57:29,160 --> 00:57:32,800
Speaker 8: thing that makes me happy. Music is the thing that

1061
00:57:32,880 --> 00:57:35,880
Speaker 8: makes me feel like a child. Music is the thing

1062
00:57:35,920 --> 00:57:39,480
Speaker 8: that saved my life. And so getting a second chance

1063
00:57:39,560 --> 00:57:42,400
Speaker 8: when I when I took control of just like, okay,

1064
00:57:42,400 --> 00:57:47,400
Speaker 8: I'm a really take control of my future. And I said,

1065
00:57:47,560 --> 00:57:49,200
Speaker 8: I need to do things that I love to do.

1066
00:57:49,240 --> 00:57:52,520
Speaker 8: I know that I'm successful in business, but these zooms

1067
00:57:52,640 --> 00:57:56,160
Speaker 8: is killing me, begging, these people are killing me and

1068
00:57:57,000 --> 00:57:57,680
Speaker 8: all that stuff.

1069
00:57:57,720 --> 00:57:59,320
Speaker 2: And I was like, man, I got to get back

1070
00:57:59,320 --> 00:57:59,880
Speaker 2: to my love.

1071
00:58:00,520 --> 00:58:03,120
Speaker 8: And so I made an album called The Love Album

1072
00:58:03,960 --> 00:58:07,360
Speaker 8: Off the Grid. It comes out September fifteenth, and it's

1073
00:58:07,400 --> 00:58:12,600
Speaker 8: really my love story and it's It's performed about me

1074
00:58:12,720 --> 00:58:16,120
Speaker 8: through some of my favorite through the talents of some

1075
00:58:16,200 --> 00:58:20,640
Speaker 8: of my favorite artists in the world, from Jasmine Sullivan

1076
00:58:20,880 --> 00:58:23,680
Speaker 8: to Summer Walker to The Weekend.

1077
00:58:25,280 --> 00:58:27,880
Speaker 2: And so on and something Mary J. Blige.

1078
00:58:28,680 --> 00:58:30,800
Speaker 8: It's almost like this it's the super Bowl of R

1079
00:58:30,800 --> 00:58:33,440
Speaker 8: and B. This is the super Bowl of hustlers. The

1080
00:58:33,480 --> 00:58:35,200
Speaker 8: Love album is the super Bowl of R and B.

1081
00:58:35,960 --> 00:58:39,360
Speaker 3: Love love, love, love, love, love, love love.

1082
00:58:40,120 --> 00:58:41,960
Speaker 2: So this this is invest fast right.

1083
00:58:42,560 --> 00:58:45,800
Speaker 6: So this is like you know when you go to

1084
00:58:45,920 --> 00:58:49,520
Speaker 6: like these musical festivals, and big moments happen at these

1085
00:58:49,520 --> 00:58:54,160
Speaker 6: type of festivals. So I felt like invest Fest, a

1086
00:58:54,240 --> 00:58:57,040
Speaker 6: big moment has to happen in front of.

1087
00:58:57,400 --> 00:58:59,440
Speaker 2: Yeah, I got I got a doubtand people. I mean,

1088
00:58:59,480 --> 00:59:01,479
Speaker 2: it's a super it's just super were throwing.

1089
00:59:03,640 --> 00:59:06,520
Speaker 8: What we're gonna do is we're gonna move, We're gonna

1090
00:59:06,520 --> 00:59:07,200
Speaker 8: move with action.

1091
00:59:07,800 --> 00:59:09,040
Speaker 2: We're gonna change your tone.

1092
00:59:09,440 --> 00:59:11,320
Speaker 8: We're gonna start to put our money where our mouth

1093
00:59:11,520 --> 00:59:15,040
Speaker 8: is and start investing in each other and with each other.

1094
00:59:15,280 --> 00:59:18,280
Speaker 8: Everybody asked a question, why why don't y'all get together

1095
00:59:18,400 --> 00:59:21,520
Speaker 8: and all do something that's exactly what we have to do.

1096
00:59:21,920 --> 00:59:24,280
Speaker 8: So I feel like right now is a perfect place

1097
00:59:24,320 --> 00:59:27,640
Speaker 8: to start to do that, and what you guys have

1098
00:59:27,720 --> 00:59:33,800
Speaker 8: done for financial literacy, I think it's time that shall

1099
00:59:33,840 --> 00:59:34,720
Speaker 8: go to the next level.

1100
00:59:35,360 --> 00:59:36,920
Speaker 2: It's time to go to the next level. So I

1101
00:59:36,920 --> 00:59:38,600
Speaker 2: got let me, let me get that.

1102
00:59:38,680 --> 00:59:42,160
Speaker 8: Corey please, got something I want to present to y'all.

1103
00:59:42,840 --> 00:59:44,200
Speaker 2: Yeah, and Milly.

1104
00:59:45,280 --> 00:59:52,360
Speaker 4: Yeah, oh boy, yeah, oh boy, yeah yeah.

1105
00:59:51,520 --> 01:00:00,520
Speaker 2: Yeah yeah yeah live live live, oh boy live live. Yeah.

1106
01:00:01,720 --> 01:00:06,440
Speaker 8: Okay, so so so about and I don't want to

1107
01:00:06,480 --> 01:00:07,800
Speaker 8: be playing about this check.

1108
01:00:09,400 --> 01:00:11,920
Speaker 2: Only Crystal Clay in front of everybody. I'm getting that.

1109
01:00:12,040 --> 01:00:14,360
Speaker 2: Watched that you got No, no, I hear you.

1110
01:00:14,400 --> 01:00:16,560
Speaker 8: Guys always talk about what you want to invest in

1111
01:00:16,600 --> 01:00:18,160
Speaker 8: and what you're doing. And I know you have your

1112
01:00:18,160 --> 01:00:20,360
Speaker 8: own investments, but I wanted to create a fund that

1113
01:00:20,520 --> 01:00:24,000
Speaker 8: was special so you guys can invest and show people

1114
01:00:24,280 --> 01:00:28,960
Speaker 8: through this investment how you're making money. And also all

1115
01:00:28,960 --> 01:00:32,720
Speaker 8: of the proceeds of this are going to go to

1116
01:00:33,280 --> 01:00:36,480
Speaker 8: my schools in New York, Capital Prep.

1117
01:00:37,760 --> 01:00:38,680
Speaker 2: After three schools in.

1118
01:00:38,600 --> 01:00:41,360
Speaker 8: New York, one of the Bronx, one in my neighborhood,

1119
01:00:41,400 --> 01:00:45,120
Speaker 8: Hall and Want in Connecticut. So far, so as partners,

1120
01:00:46,240 --> 01:00:49,920
Speaker 8: my piece is going to the school, and your piece

1121
01:00:50,040 --> 01:00:52,720
Speaker 8: is going to whoever you want.

1122
01:00:52,600 --> 01:00:54,760
Speaker 2: To give it to I would give it. I would

1123
01:00:54,800 --> 01:00:57,600
Speaker 2: give it to myself first. Nah.

1124
01:00:57,680 --> 01:00:59,600
Speaker 6: So what we're going through is like Diddy said, man

1125
01:01:00,040 --> 01:01:02,880
Speaker 6: giving us a million dollars. You watch market mondays all

1126
01:01:02,880 --> 01:01:04,200
Speaker 6: the time, you watch on your liege all the time.

1127
01:01:04,240 --> 01:01:06,440
Speaker 6: You always talk about investing, so you know, put your

1128
01:01:06,480 --> 01:01:08,760
Speaker 6: money where your mouth is, right, So this is gonna

1129
01:01:08,760 --> 01:01:11,760
Speaker 6: be opportunity. We're gonna actually create content around it. We're

1130
01:01:11,760 --> 01:01:14,240
Speaker 6: gonna do different investments. So we're gonna show you, guys

1131
01:01:14,240 --> 01:01:16,360
Speaker 6: how we're actually investing the money. And like he says,

1132
01:01:16,640 --> 01:01:20,400
Speaker 6: the proceeds of that will go to charity, and it's

1133
01:01:20,440 --> 01:01:23,320
Speaker 6: just why not. Man, So Diddy a legend of the game,

1134
01:01:23,960 --> 01:01:28,760
Speaker 6: a million dollars cash.

1135
01:01:28,880 --> 01:01:35,520
Speaker 2: I want to I ain't gonna lie that's kind of

1136
01:01:35,560 --> 01:01:36,280
Speaker 2: ill right here.

1137
01:01:40,520 --> 01:01:44,040
Speaker 8: Yeah, man, Nah, I just want to be clear on

1138
01:01:44,080 --> 01:01:49,400
Speaker 8: the importance of us really unifying, of us not being

1139
01:01:49,440 --> 01:01:52,200
Speaker 8: afraid to invest in each other, of us starting to

1140
01:01:52,200 --> 01:01:54,960
Speaker 8: trust each other. We gotta start trusting each other, we

1141
01:01:55,000 --> 01:01:57,880
Speaker 8: gotta start loving each other, we gotta start supporting each other.

1142
01:01:58,080 --> 01:02:00,640
Speaker 8: And you guys deserve This're not doing this.

1143
01:02:00,640 --> 01:02:01,400
Speaker 2: Out of charity.

1144
01:02:01,760 --> 01:02:06,960
Speaker 8: This is a great business move. Okay, So congratulations, Thank y'all.

1145
01:02:07,040 --> 01:02:08,320
Speaker 2: Very much appreciation.

1146
01:02:08,680 --> 01:02:12,360
Speaker 1: An illegal alien from Guatemala charged with raping a child

1147
01:02:12,400 --> 01:02:16,160
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

1148
01:02:16,440 --> 01:02:20,560
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

1149
01:02:20,640 --> 01:02:24,520
Speaker 1: filming and selling child pornography in Michigan. These are just

1150
01:02:24,640 --> 01:02:28,400
Speaker 1: some of the heinous migrant criminals caught because of President

1151
01:02:28,400 --> 01:02:31,959
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

1152
01:02:32,000 --> 01:02:36,800
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

1153
01:02:36,840 --> 01:02:40,400
Speaker 1: crossings are at the lowest levels ever recorded, and over

1154
01:02:40,440 --> 01:02:43,680
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

1155
01:02:43,760 --> 01:02:47,600
Speaker 1: are here illegally, your next you will be fine nearly

1156
01:02:47,680 --> 01:02:51,720
Speaker 1: one thousand dollars a day, imprisoned and deported, you will

1157
01:02:51,720 --> 01:02:55,400
Speaker 1: never return. But if you register using our CBP home

1158
01:02:55,440 --> 01:02:58,800
Speaker 1: app and leave now, you could be allowed to return legally.

1159
01:02:59,160 --> 01:02:59,919
Speaker 1: Do what's right.

1160
01:03:00,560 --> 01:03:01,400
Speaker 10: Leave now.

1161
01:03:01,720 --> 01:03:06,080
Speaker 1: Under President Trump, America's laws, border and families.

1162
01:03:05,680 --> 01:03:08,080
Speaker 2: Will be protected. Sponsored by the United States Department of

1163
01:03:08,120 --> 01:03:08,760
Speaker 2: Homeland Security,