WEBVTT - WeWork Part 7: In the End, There Was Adam

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<v Speaker 1>Marine. Jensko was a we Work customer in Dallas. She

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<v Speaker 1>worked in sales for a software company, and when she

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<v Speaker 1>was at her we Work office, Maureen liked to work

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<v Speaker 1>in the phone booths. These are small, padded rooms that

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<v Speaker 1>you can step inside to take phone calls and not

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<v Speaker 1>bother your neighbors. I came into work one day, I

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<v Speaker 1>used opened up my computer and up pops an article

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<v Speaker 1>about how there's formalde hyde in the we Work phone booths,

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<v Speaker 1>which I spent upwards this three hours every day. In

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<v Speaker 1>formalde hyde is really bad for you. It's a known carcinogen,

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<v Speaker 1>and it's sometimes used in building materials, especially in glue.

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<v Speaker 1>In this case, it was in we Works phone booths

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<v Speaker 1>where Maureen sat for hours a day breathing in fumes

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<v Speaker 1>that were possibly toxic. It was extra scary because I

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<v Speaker 1>was eighteen weeks pregnant at this time, my first child.

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<v Speaker 1>I mean a normal person would be concerned about that,

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<v Speaker 1>let alone so on pregnant. We Work staff had printed

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<v Speaker 1>out signs and taped them on the booths. Caution not used.

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<v Speaker 1>We have been made aware that this phone boose doesn't

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<v Speaker 1>meet our safety standards due to a defect caused by

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<v Speaker 1>the manufacturer. Maureen was understandably freaked out. My first thoughts were,

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<v Speaker 1>is there something wrong with my baby? And the thought

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<v Speaker 1>of me putting her through that for three hours a

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<v Speaker 1>day just tore me apart. She and her co workers

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<v Speaker 1>were already following the news about we Works business failures.

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<v Speaker 1>It had been kind of entertaining to watch until this

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<v Speaker 1>newest development. I think it turned from joking of what happened,

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<v Speaker 1>like what's going to happen next, to like, Okay, are

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<v Speaker 1>you guys serious? Like this is this is not a

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<v Speaker 1>joke anymore. This is, you know, kind of a serious issue.

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<v Speaker 1>It's not like running out of cold brew, you know,

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<v Speaker 1>this is, you know, potentially deadly. We Work said it

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<v Speaker 1>removed more than two thousand phone boots, but they were

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<v Speaker 1>also criticized for not acting sooner. I wrote a story

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<v Speaker 1>at the time that said customers had noticed a weird

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<v Speaker 1>smell before we were closed off the phone booths, but

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<v Speaker 1>we Work told us in a statement that they moved

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<v Speaker 1>as quickly as they could. In the fall of it

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<v Speaker 1>felt like we Work was cursed. Every week there was

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<v Speaker 1>more bad news. The I p O flopped, the CEO

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<v Speaker 1>Adam Newman, resigned. They were potentially poisoning their customers. One

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<v Speaker 1>of my colleagues even joked that We Work was having

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<v Speaker 1>such a stretch of bad luck that maybe Adam had

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<v Speaker 1>disturbed a mummy's tomb. You're listening to Foundering this week.

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<v Speaker 1>In our final episode, we'll take a look at We

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<v Speaker 1>Work after Adam, layoffs, lawsuits, and a pandemic that has

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<v Speaker 1>completely derailed what it means to work in an office.

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<v Speaker 1>Will also delve into Adam Newman's motivations and hear from

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<v Speaker 1>people who knew him well. Once again, we've asked representatives

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<v Speaker 1>for WE Work and Adam Newman for Common Adam spokesman

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<v Speaker 1>didn't want to give us a statement, but you'll hear

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<v Speaker 1>we Works comments throughout. So in the last episode, we

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<v Speaker 1>talked about how when Adam left We Work, he negotiated

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<v Speaker 1>a very very generous exit package with soft Maake. He

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<v Speaker 1>was set to walk away with more than a billion dollars. Meanwhile,

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<v Speaker 1>his employees, who were still dragging themselves to work every day,

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<v Speaker 1>learned that thousands of them would be losing their jobs.

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<v Speaker 1>When it was clearer that layoffs were coming, it just

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<v Speaker 1>became this like dark cloud hanging over everybody. It was

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<v Speaker 1>something that sort of paralyzed the whole company. That's Andrew Human,

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<v Speaker 1>a former WE Were employee based in New York. He

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<v Speaker 1>said that the impending layoffs killed morale inside the company.

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<v Speaker 1>Everybody was just spending all day dreading what was coming

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<v Speaker 1>and gossiping about who they thought was going to be

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<v Speaker 1>cut first, and you know, keeping up to the minute, uh,

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<v Speaker 1>you know, updates on slack as people found out new information.

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<v Speaker 1>People were just nervous and demotivated and you know, disappointed

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<v Speaker 1>by the old thing. And it just was it was

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<v Speaker 1>really hard to do any work. And here's another we

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<v Speaker 1>Work employee I spoke to. She asked not to be

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<v Speaker 1>named in the show, but this is her real voice.

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<v Speaker 1>No one wants to work in this Like basically, people

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<v Speaker 1>are just not showing anymore to work. No one had

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<v Speaker 1>the motivation to work. Everyone was basically waiting for the layoff.

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<v Speaker 1>And then it came out the news that company was

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<v Speaker 1>running out of cash, and then everyone was like, oh,

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<v Speaker 1>are we going bankrupt or are we People are just

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<v Speaker 1>waiting for bankruptcy and layoff for a while. We Work

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<v Speaker 1>did seem close to bankruptcy. They narrowly avoided it when

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<v Speaker 1>Soft Bank bailed them out. But what that means is

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<v Speaker 1>that now this is SoftBank's company, and they laid off

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<v Speaker 1>more than two thousand people in one round after another.

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<v Speaker 1>The mood of the workplace was pretty seriously in decline

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<v Speaker 1>for a place, you know, a workplace really prided itself

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<v Speaker 1>on being this sort of like active and lively and

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<v Speaker 1>fun and contemporary way to work. You could just feel

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<v Speaker 1>it in the air. The degree to which people it

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<v Speaker 1>just like wasn't as much fun anymore. People were not celebrating,

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<v Speaker 1>people were not you know that the spirit around communal events,

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<v Speaker 1>which were happening less anyway, was definitely dampened. Just just

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<v Speaker 1>get out, like this is just is crashing, this is

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<v Speaker 1>going down. Some meetings, people would not show up, like

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<v Speaker 1>it was not normal. It was going for months, it

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<v Speaker 1>was going for three months. Almost Eventually many of the

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<v Speaker 1>employees just didn't want to be there anymore, Andrew ended

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<v Speaker 1>up leaving on his own. At a certain point, a

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<v Speaker 1>lot of people were actually like actively gunning to be

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<v Speaker 1>laid off. Maybe they already had plans to leave and

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<v Speaker 1>we're hoping for severance, or maybe because of everything that

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<v Speaker 1>had happened, Yeah, please lay me off, Like I just

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<v Speaker 1>want to leave, Like I'm done with this drama. Just

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<v Speaker 1>too much drama. It's very hard to concentrate, is very

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<v Speaker 1>hard to be motivated, It's very hard to be happy

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<v Speaker 1>at work. Also not a good company, to be honest.

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<v Speaker 1>Not everyone was so nonchalant about the layoffs. A group

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<v Speaker 1>of we Work employees got together and wrote a public

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<v Speaker 1>letter demanding fair severance. They wrote, we are not the

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<v Speaker 1>Adam Newman's of this world. We are a diverse workforce

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<v Speaker 1>with rents to pay, households to support, and children to raise.

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<v Speaker 1>Newman departed with a one point seven billion dollar severance package.

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<v Speaker 1>We are not asking for this level of graft. We're

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<v Speaker 1>asking to be treated with humanity and dignity so we

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<v Speaker 1>can continue living life while searching to make a living elsewhere.

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<v Speaker 1>You can hear how painful it is for the employees

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<v Speaker 1>to compare their outcomes to atoms. They called that exit

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<v Speaker 1>package graft. A different group of employees sued WE Work,

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<v Speaker 1>claiming the company's board hadn't fulfilled it's fiduciary duty to

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<v Speaker 1>them as shareholders. We were called the lawsuit meritless. Keep

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<v Speaker 1>in mind, we worked in have a great history of

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<v Speaker 1>handling layoffs. Well, here's sethist Martinick, who joined the company

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<v Speaker 1>after we Work bought his business. Once he was on board,

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<v Speaker 1>he felt that the company had a bad culture around layoffs.

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<v Speaker 1>You know, we Work for for a while was pretty

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<v Speaker 1>brutal when people would leave the company, you know, like

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<v Speaker 1>they would let someone go and they just like walk

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<v Speaker 1>them out the front door. I was very vocal about

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<v Speaker 1>it's harder we work, and I'm like, this is not right.

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<v Speaker 1>You know, can't just walk people out the door when

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<v Speaker 1>you let them go. You have to give them severence

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<v Speaker 1>and be respectful and treat them with a lot of respect.

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<v Speaker 1>And um Adam actually agreed with that and we ended

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<v Speaker 1>up changing things. But the company would do that, and

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<v Speaker 1>I think that would be like in Adam's blind spot.

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<v Speaker 1>I spoke to multiple people at we Work who said

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<v Speaker 1>the company had a history of laying off people who

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<v Speaker 1>had been working there for a long time. They told

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<v Speaker 1>me that we were called these terminations Mission Accomplished. The

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<v Speaker 1>idea was that these people had been useful at some point,

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<v Speaker 1>and we Work wanted to celebrate them for what they

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<v Speaker 1>had done. But the name landed in a pretty tone

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<v Speaker 1>deaf way. We Work eventually changed the name internally, but

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<v Speaker 1>it had already spread through part of the company, and

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<v Speaker 1>while thousands of his employees were losing their jobs, Adam

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<v Speaker 1>left the country. He took his family and decamped to Israel,

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<v Speaker 1>and for a while it looked like things couldn't get

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<v Speaker 1>worse for we Work, But then came coronavirus. Curious what

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<v Speaker 1>this means for we work now, not only financially, if

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<v Speaker 1>we think about the long term consequences of what this

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<v Speaker 1>coronavirus has done. We Work is known for crowding people

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<v Speaker 1>together in one shared work space and playing together and

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<v Speaker 1>sneezing on each other. If you will, you know what

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<v Speaker 1>I mean. So how does this sort of change the

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<v Speaker 1>way that people now even really think about we work?

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<v Speaker 1>We Work started closing locations. They temporarily shut down a

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<v Speaker 1>lot of offices in China, where lockdown orders were pretty strict,

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<v Speaker 1>but in the US, a lot of we Work offices

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<v Speaker 1>stayed open even under shelter and place orders. We Work

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<v Speaker 1>said they were taking precautions. They gave us a statement

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<v Speaker 1>saying they were cleaning the elevator buttons and countertops more often,

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<v Speaker 1>but more controversially, they continued charging their members fees that

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<v Speaker 1>piste off some of their customers. Who felt like they

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<v Speaker 1>were being charged for a service they weren't going to use.

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<v Speaker 1>I spoke to one customer named Adam Mutchler, who worked

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<v Speaker 1>out of a WE Work in DC for years. If

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<v Speaker 1>I didn't sign an amendment in October, I would have

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<v Speaker 1>been on a month a month agreement and I would

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<v Speaker 1>have canceled immediately in March. He's upset that we Work

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<v Speaker 1>is still charging him. He would have stopped paying, except

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<v Speaker 1>that last year he signed a new contract that locked

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<v Speaker 1>him into a longer agreement. We Work said they stayed

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<v Speaker 1>open because some of their customers are essential businesses, and

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<v Speaker 1>they sent us a statement adding that they provide important

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<v Speaker 1>services like mail handling for all their customers, essential or not.

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<v Speaker 1>Adam Muchler was so convinced WE Work hasn't on any

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<v Speaker 1>communication about what types of essential businesses. Who are the

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<v Speaker 1>essential businesses. They've just had this really vague where an

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<v Speaker 1>essential business because we create space for other essential businesses.

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<v Speaker 1>In early June, Adam Muchler had had enough. He went

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<v Speaker 1>into we Work one last time to take out all

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<v Speaker 1>his stuff. This was early in the morning, and he

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<v Speaker 1>said the place was deserted. Zero other people. A lot

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<v Speaker 1>of the small offices had their logos peeled off to

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<v Speaker 1>the glass. We she took as a signal that they

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<v Speaker 1>had moved out. He was disappointed and We Work he

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<v Speaker 1>saw this as a final push to squeeze money out

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<v Speaker 1>of its customers. There was a point where I had

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<v Speaker 1>a lot of love for We Work and it felt

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<v Speaker 1>like this really like depressing breakup. I was just kind

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<v Speaker 1>of walking away and they're not the company that I

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<v Speaker 1>thought they were. And they've shown me through their actions.

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<v Speaker 1>You know what their priorities, which I get you have

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<v Speaker 1>to make money, but like you were all about community,

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<v Speaker 1>and the duct was not attractive anymore. For years, we

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<v Speaker 1>Work pitched the benefits of working closely next to others, excitement,

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<v Speaker 1>new ideas, energy. Now coworking looked like a cloud of disease.

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<v Speaker 1>In this moment, We Work wasn't recognizable to some of

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<v Speaker 1>its longtime fans, in part because We Work wasn't we

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<v Speaker 1>Work anymore. Soft Bank CEO Masa Yoshi Son had put

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<v Speaker 1>all these billions of dollars into We Work, and after

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<v Speaker 1>pushing out Adam, he was finally going to take the reins.

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<v Speaker 1>He installed another Soft Bank executive as chairman of the company,

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<v Speaker 1>and a real estate executive came in as the new CEO.

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<v Speaker 1>They were running a pretty tight ship. Their goal was

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<v Speaker 1>to turn the company around and make it profitable. That

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<v Speaker 1>was already going to be a challenge, but now coronavirus

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<v Speaker 1>made it seem nearly impossible. In an earnings presentation for SoftBank,

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<v Speaker 1>Massa stood on stage and talked about their new predicament today.

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<v Speaker 1>In my unique don't know, the situation is exceedingly difficult.

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<v Speaker 1>Our unicorns have fallen into this sudden coronavirus ravine, but

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<v Speaker 1>some of them will use this crisis to grow wings.

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<v Speaker 1>In this same earnings called, Massa presented a new valuation

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<v Speaker 1>for we Work, the lowest it had been in years.

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<v Speaker 1>The company he had put ten billion dollars into is

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<v Speaker 1>now worth only three billion dollars. Teddy Kramer, who had

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<v Speaker 1>been an early we Work employee, was watching it all unfold.

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<v Speaker 1>He had a sense that We Work was going to

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<v Speaker 1>be hit hard by the virus. I have one word

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<v Speaker 1>to describe how coronavirus is going to affect coworking clusterfuck Um.

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<v Speaker 1>Nobody knows what to do. All the things they're doing,

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<v Speaker 1>extended cleaning partitions. How do you enforce these things? Telling

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<v Speaker 1>me to sit six ft away. I don't think anyone

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<v Speaker 1>knows how to operate, mostly because we're getting zero guidance

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<v Speaker 1>from the federal government. We're getting zero guidance from our

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<v Speaker 1>state governments, We're getting zero guidance from our city governments.

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<v Speaker 1>I am very um skeptical of anyone who says that

0:13:11.000 --> 0:13:13.480
<v Speaker 1>we know how to operate a space. I don't think

0:13:13.480 --> 0:13:16.680
<v Speaker 1>anybody has really done it yet. The sudden panic of

0:13:16.760 --> 0:13:20.079
<v Speaker 1>coronavirus wouldn't have come at a worse time for We Work.

0:13:20.720 --> 0:13:23.440
<v Speaker 1>We Work was waiting on the payout from an important deal.

0:13:24.080 --> 0:13:26.760
<v Speaker 1>As part of their bailout, Soft Bank had agreed to

0:13:26.760 --> 0:13:30.319
<v Speaker 1>buy three billion dollars and we Work stoff from employees

0:13:30.400 --> 0:13:33.600
<v Speaker 1>and investors. This is called a tender offer, when you

0:13:33.640 --> 0:13:37.719
<v Speaker 1>buy out existing shareholders. In March, the tender offer had

0:13:37.720 --> 0:13:40.720
<v Speaker 1>been agreed to, but it hadn't actually come through yet.

0:13:41.679 --> 0:13:44.280
<v Speaker 1>For Teddy, this was pretty high stakes. He was one

0:13:44.320 --> 0:13:46.480
<v Speaker 1>of the few We Work employees who might actually get

0:13:46.480 --> 0:13:50.640
<v Speaker 1>a significant payout because he joined so early. At first,

0:13:50.720 --> 0:13:52.480
<v Speaker 1>he thought he might be able to cash out during

0:13:52.520 --> 0:13:55.120
<v Speaker 1>the I p O, and when that sputtered out, the

0:13:55.200 --> 0:13:58.080
<v Speaker 1>tender offer gave him some new hope. I have no

0:13:58.240 --> 0:14:00.000
<v Speaker 1>belief in the long term prospects. I just want to

0:14:00.000 --> 0:14:01.959
<v Speaker 1>get out as quickly as I can. The I p

0:14:02.080 --> 0:14:05.200
<v Speaker 1>O fails, I go, look, this isn't great. I now

0:14:05.280 --> 0:14:06.840
<v Speaker 1>have to sit on this. What's going to happen? And

0:14:06.880 --> 0:14:09.240
<v Speaker 1>then the tender comes through. You know, I was I

0:14:09.280 --> 0:14:11.959
<v Speaker 1>was intending to recee between a hundred and three thousand

0:14:11.960 --> 0:14:15.400
<v Speaker 1>dollars from the tender and under the terms of the agreement,

0:14:15.640 --> 0:14:18.600
<v Speaker 1>the tender offer was supposed to be done by April one.

0:14:19.040 --> 0:14:22.200
<v Speaker 1>So for months we were employees thought that okay, they

0:14:22.280 --> 0:14:25.600
<v Speaker 1>might still get some money out of their stock. They

0:14:25.640 --> 0:14:30.400
<v Speaker 1>waited and kept waiting, and nothing was really happening. Every

0:14:30.440 --> 0:14:32.680
<v Speaker 1>once in a while they'd get an investor update letter,

0:14:32.840 --> 0:14:37.320
<v Speaker 1>but without a solid plan. Then in March, just as

0:14:37.360 --> 0:14:39.720
<v Speaker 1>cities across the US were shutting down to prevent the

0:14:39.800 --> 0:14:43.160
<v Speaker 1>spread of the virus, Teddy and all the other shareholders

0:14:43.200 --> 0:14:47.600
<v Speaker 1>got a letter and it made him really nervous. Great, wonderful,

0:14:47.640 --> 0:14:49.680
<v Speaker 1>I'm getting a note from them. I'm sure it's great news.

0:14:49.760 --> 0:14:51.920
<v Speaker 1>I opened it up and I apparentially much see this

0:14:51.960 --> 0:14:54.680
<v Speaker 1>cover your ask one to two page letters saying it's

0:14:54.760 --> 0:14:57.400
<v Speaker 1>essentially that we work has not met the terms in

0:14:57.520 --> 0:14:59.920
<v Speaker 1>order for the tender offer to complete. We are fully

0:15:00.120 --> 0:15:03.320
<v Speaker 1>confident that these terms will be met within the next

0:15:03.320 --> 0:15:04.920
<v Speaker 1>two weeks, but we just want to let you know

0:15:05.000 --> 0:15:07.920
<v Speaker 1>that we can back out. And it was like, oh great,

0:15:08.760 --> 0:15:12.040
<v Speaker 1>So Teddy knew how to read between the lines. This

0:15:12.280 --> 0:15:15.680
<v Speaker 1>was a bad sign. So uh. Once I got the

0:15:15.680 --> 0:15:18.880
<v Speaker 1>notice in mid March, Um, I looked at it, and

0:15:18.880 --> 0:15:21.080
<v Speaker 1>I mean he said, Oh, we're fucked. This isn't this

0:15:21.120 --> 0:15:24.040
<v Speaker 1>isn't happening, Um and lo and behold. Two weeks later,

0:15:24.360 --> 0:15:26.600
<v Speaker 1>on April one, the day they were supposed to pay out,

0:15:26.960 --> 0:15:31.440
<v Speaker 1>the order was canceled. My fears came true. What do

0:15:31.480 --> 0:15:33.400
<v Speaker 1>I do you know? I was relying on this money

0:15:33.440 --> 0:15:35.440
<v Speaker 1>to keep me afloat like a lot of other people.

0:15:36.120 --> 0:15:38.360
<v Speaker 1>When soft Bing backed out of the deal. There was

0:15:38.440 --> 0:15:41.680
<v Speaker 1>one person who had the most money at stake, Adam Newman.

0:15:42.280 --> 0:15:44.480
<v Speaker 1>He was supposed to be able to sell close to

0:15:44.640 --> 0:15:48.160
<v Speaker 1>a billion dollars in stock. It was like Masa had

0:15:48.200 --> 0:15:51.120
<v Speaker 1>snatched the check right out of Adam's fingers, saying, ha,

0:15:51.800 --> 0:15:56.280
<v Speaker 1>just kidding. So a few weeks later, Adam sued soft Being.

0:15:56.960 --> 0:15:59.960
<v Speaker 1>He alleged that Softing had unfairly pulled out of the deal.

0:16:00.760 --> 0:16:03.760
<v Speaker 1>Soft Bank said they were totally justified and not going

0:16:03.800 --> 0:16:06.560
<v Speaker 1>through with the tender because we Work hadn't met all

0:16:06.600 --> 0:16:11.480
<v Speaker 1>these criteria. For one, soft Bank sited some ongoing investigations

0:16:11.480 --> 0:16:15.840
<v Speaker 1>into we Work from various regulators, attorneys General, the SEC,

0:16:16.360 --> 0:16:20.120
<v Speaker 1>and others. Soft Bank's Vision fund has filed a motion

0:16:20.160 --> 0:16:24.520
<v Speaker 1>to dismiss. So just when you thought he was out,

0:16:25.080 --> 0:16:28.720
<v Speaker 1>Adam Newman came roaring back in and he's locked in

0:16:28.840 --> 0:16:33.280
<v Speaker 1>another battle with Masa, this time about getting his billion dollars.

0:16:33.840 --> 0:16:38.840
<v Speaker 1>It's like Alien versus Predator, the sequel. But We Worked

0:16:38.880 --> 0:16:42.360
<v Speaker 1>employees were out of luck. They just sat back and

0:16:42.400 --> 0:16:46.360
<v Speaker 1>watched the stock plummet and value. Here's Carl Pierre, who

0:16:46.440 --> 0:16:48.320
<v Speaker 1>used to run the community team for We Work in

0:16:48.400 --> 0:16:50.880
<v Speaker 1>d C. The side piers were a lot of people

0:16:51.000 --> 0:16:53.880
<v Speaker 1>that we were holding on to a lot of options,

0:16:53.880 --> 0:16:56.360
<v Speaker 1>thinking they were gonna become homeowners. Won the Company of

0:16:56.360 --> 0:16:59.400
<v Speaker 1>Republic who were getting ready to buy cars, getting ready

0:16:59.440 --> 0:17:03.400
<v Speaker 1>to possibly even retires start their own company, and all

0:17:03.400 --> 0:17:05.520
<v Speaker 1>those gyms are dashed in the course of a couple

0:17:05.560 --> 0:17:10.280
<v Speaker 1>of weeks, you know. Bummer. Carl says he even watched

0:17:10.320 --> 0:17:13.440
<v Speaker 1>colleagues turned down other offers because they thought they might

0:17:13.480 --> 0:17:16.480
<v Speaker 1>get rich from we work. I had like two guys

0:17:16.480 --> 0:17:18.840
<v Speaker 1>I know, um, do you know? They got job offers

0:17:18.880 --> 0:17:20.840
<v Speaker 1>some other places, and I talked to them about it,

0:17:20.880 --> 0:17:22.800
<v Speaker 1>and they refused both offers, and they were like, no,

0:17:22.960 --> 0:17:25.040
<v Speaker 1>we're gonna stick with this, Like it's gonna we're so

0:17:25.119 --> 0:17:27.120
<v Speaker 1>much money. Man's like, don't You're gonna be a millionaire.

0:17:28.160 --> 0:17:32.760
<v Speaker 1>I've heard stories of other employees making similar miscalculations. One

0:17:32.800 --> 0:17:35.880
<v Speaker 1>former employee told me they bought a house thinking they'd

0:17:35.920 --> 0:17:37.840
<v Speaker 1>be able to pay it off by selling their shares.

0:17:38.520 --> 0:17:41.000
<v Speaker 1>Another said they took out a loan right before the

0:17:41.040 --> 0:17:43.359
<v Speaker 1>I p O so they could buy their stock early

0:17:43.440 --> 0:17:46.119
<v Speaker 1>and save on taxes down the road. Who once the

0:17:46.119 --> 0:17:48.560
<v Speaker 1>I p O was canceled, they were stuck with a

0:17:48.680 --> 0:17:53.600
<v Speaker 1>six figure tax bill. These employees felt financially screwed, but

0:17:53.680 --> 0:17:58.359
<v Speaker 1>their disappointment went beyond that. They were hurt. I asked

0:17:58.480 --> 0:18:02.320
<v Speaker 1>Dave Fanno, who's a former work executive. He said that

0:18:02.359 --> 0:18:05.919
<v Speaker 1>the promise of equity made employees feel like owners, but

0:18:06.000 --> 0:18:10.399
<v Speaker 1>they didn't have the same rights as actual investors. Equity

0:18:10.440 --> 0:18:17.240
<v Speaker 1>continues to be used as a mechanism to create a

0:18:17.280 --> 0:18:19.800
<v Speaker 1>sense of ownership, and I kind of use ownership and

0:18:19.840 --> 0:18:22.800
<v Speaker 1>air quotes. It's emotional, it's not practical. They don't have

0:18:23.440 --> 0:18:26.120
<v Speaker 1>the information rights and investors too, they don't really know

0:18:26.720 --> 0:18:29.119
<v Speaker 1>the profitability, they don't really know the cash burn of

0:18:29.119 --> 0:18:33.480
<v Speaker 1>the company. Dave said employees were also blinded by famous

0:18:33.480 --> 0:18:36.040
<v Speaker 1>stories of some early start up employees who got rich

0:18:36.119 --> 0:18:39.760
<v Speaker 1>from their stock because they're just thinking about, you know,

0:18:39.800 --> 0:18:42.520
<v Speaker 1>those successful stories that they hear of those early employees

0:18:42.520 --> 0:18:46.159
<v Speaker 1>getting a ton of you know, some some big liquidity

0:18:46.200 --> 0:18:49.960
<v Speaker 1>event and and life changing amounts of money. And that's

0:18:50.000 --> 0:18:54.320
<v Speaker 1>not to say those aren't true, but I think it's

0:18:54.359 --> 0:18:58.760
<v Speaker 1>important to state that those are the minority in terms

0:18:58.800 --> 0:19:01.000
<v Speaker 1>of the total number of people that have gotten equity

0:19:01.080 --> 0:19:04.680
<v Speaker 1>relative to those that have had real pay days. Dave

0:19:04.760 --> 0:19:08.720
<v Speaker 1>says he understands that some employees feel tricked, almost betrayed

0:19:08.760 --> 0:19:12.080
<v Speaker 1>by their own employer. That's tough for people to navigate.

0:19:13.440 --> 0:19:18.080
<v Speaker 1>They're probably remorseful, they're angry, they wish they would have

0:19:18.080 --> 0:19:22.480
<v Speaker 1>had more information. And this feeling of betrayal was compounded

0:19:22.600 --> 0:19:26.200
<v Speaker 1>by we works inspiring mission, which Dave says the company

0:19:26.320 --> 0:19:29.280
<v Speaker 1>used to get employees bought in. I think it went

0:19:29.280 --> 0:19:32.720
<v Speaker 1>a really long way. You know, you'd often hear things

0:19:32.760 --> 0:19:35.640
<v Speaker 1>like it's a really great mission. It's a really it's

0:19:35.640 --> 0:19:37.520
<v Speaker 1>a mission that can be a part of you know,

0:19:37.640 --> 0:19:39.600
<v Speaker 1>why are you here? I really believe in the mission.

0:19:40.440 --> 0:19:44.560
<v Speaker 1>That mission really meant something too WE Works employees. Here's

0:19:44.560 --> 0:19:48.760
<v Speaker 1>Cody Quinn, a former executive assistant. They made people feel

0:19:48.800 --> 0:19:52.960
<v Speaker 1>like they were like, then you're part of this huge

0:19:53.080 --> 0:19:56.720
<v Speaker 1>thing that's going to change lives. And they were really

0:19:56.720 --> 0:20:00.399
<v Speaker 1>good at sending that message that people really eiaved it.

0:20:00.480 --> 0:20:04.880
<v Speaker 1>I mean I really believed it, Like dancing and fist

0:20:04.880 --> 0:20:09.000
<v Speaker 1>pumping during an orientation, like they really got people to

0:20:09.119 --> 0:20:11.560
<v Speaker 1>believe in what they were saying. Adam was like just

0:20:11.600 --> 0:20:14.399
<v Speaker 1>a big lie to you know, and I feel I

0:20:14.400 --> 0:20:17.960
<v Speaker 1>can't imagine how those people are feeling. Former employees were

0:20:18.000 --> 0:20:21.240
<v Speaker 1>mad because they felt lied to by WE Works messaging,

0:20:22.040 --> 0:20:27.920
<v Speaker 1>we over me Better Together authenticity, especially after they learned

0:20:27.920 --> 0:20:31.960
<v Speaker 1>about the conflicts of interest, the huge payout, Adam leaving

0:20:31.960 --> 0:20:37.040
<v Speaker 1>the country. In retrospect, Adam's old WE Work slogans felt hollow.

0:20:37.800 --> 0:20:41.680
<v Speaker 1>Here's Cody again. If I could ask Adam one question,

0:20:42.560 --> 0:20:45.520
<v Speaker 1>did you really believe all that bullshit that you told us?

0:20:45.960 --> 0:20:49.080
<v Speaker 1>Did you ever really believe it? Did you ever really

0:20:49.240 --> 0:20:53.800
<v Speaker 1>believe that you were changing the world. Did you ever

0:20:53.880 --> 0:20:57.119
<v Speaker 1>really believe that you were elevating the world's consciousness or

0:20:57.280 --> 0:20:59.840
<v Speaker 1>was it really all for that parachute you ended up

0:20:59.840 --> 0:21:03.879
<v Speaker 1>with anyway, Remember, others had told me they thought Adam

0:21:03.960 --> 0:21:07.600
<v Speaker 1>was manipulative and savvy, that he knew exactly what to

0:21:07.640 --> 0:21:10.199
<v Speaker 1>say to get people to agree with him, that he

0:21:10.280 --> 0:21:12.639
<v Speaker 1>was so charming that it was hard to know whether

0:21:12.640 --> 0:21:16.560
<v Speaker 1>he believed something or not. It was hard for employees

0:21:16.600 --> 0:21:19.720
<v Speaker 1>like Cody to trust that Adam had been genuine to

0:21:19.840 --> 0:21:24.359
<v Speaker 1>her and to others, his actions undercut his words. Here's

0:21:24.400 --> 0:21:27.280
<v Speaker 1>Andrew again. We were was sort of a dream. It

0:21:27.359 --> 0:21:30.720
<v Speaker 1>was really like, it was really exciting to me. And

0:21:30.760 --> 0:21:35.480
<v Speaker 1>to have that dream dashed was, you know, pretty devastating.

0:21:35.840 --> 0:21:41.560
<v Speaker 1>And when Adam, you know, after the fact, you know,

0:21:41.640 --> 0:21:44.680
<v Speaker 1>takes his money and runs off to Israel, it just

0:21:44.920 --> 0:21:47.359
<v Speaker 1>causes you to question the whole thing, like was it

0:21:47.480 --> 0:21:51.479
<v Speaker 1>ever real? Was this always the plan in the first place?

0:21:52.119 --> 0:21:55.960
<v Speaker 1>And it just sort of poisons everything that felt positive

0:21:55.960 --> 0:21:59.800
<v Speaker 1>about that this message that we were sold, I wasn't

0:22:00.200 --> 0:22:02.240
<v Speaker 1>just a way to get some money out of the world,

0:22:02.720 --> 0:22:06.920
<v Speaker 1>Like maybe it wasn't. I don't know to this day.

0:22:06.920 --> 0:22:09.840
<v Speaker 1>I suspect it's probably somewhere in between. I think that

0:22:10.480 --> 0:22:15.840
<v Speaker 1>you know, he's both an idealist and a realist, and

0:22:16.280 --> 0:22:19.040
<v Speaker 1>you know, really believed it at the beginning and also

0:22:19.600 --> 0:22:23.280
<v Speaker 1>took some pretty selfish evasive action when he saw the

0:22:23.320 --> 0:22:28.120
<v Speaker 1>writing on the wall. There was something about Adam though

0:22:28.680 --> 0:22:31.200
<v Speaker 1>a lot of people told me about this. They'd say

0:22:31.240 --> 0:22:34.600
<v Speaker 1>that he seemed to have so much conviction and enthusiasm

0:22:34.640 --> 0:22:37.399
<v Speaker 1>and energy for what he was doing, they felt it

0:22:37.520 --> 0:22:43.440
<v Speaker 1>just couldn't be a sustained artifice. There's something about Adam's

0:22:43.560 --> 0:22:46.560
<v Speaker 1>charisma and magnetism. I'm sure you've heard it from everyone

0:22:46.600 --> 0:22:49.199
<v Speaker 1>you've talked to, Like, there's a reason why he was

0:22:49.320 --> 0:22:51.920
<v Speaker 1>as successful as he was, and it's because he just

0:22:52.720 --> 0:22:56.520
<v Speaker 1>radiates this energy and this passion and this excitement about

0:22:56.600 --> 0:22:59.719
<v Speaker 1>what he's doing. He's a he's a zealot, and so

0:22:59.760 --> 0:23:03.640
<v Speaker 1>it's hard not to believe that that's genuine. And recently

0:23:03.680 --> 0:23:06.240
<v Speaker 1>I had a conversation with a former we worked executive

0:23:06.600 --> 0:23:10.040
<v Speaker 1>who had some great insight into Adam's beliefs. He asked

0:23:10.080 --> 0:23:12.560
<v Speaker 1>for anonymity, so we had someone else read his words

0:23:12.600 --> 0:23:16.399
<v Speaker 1>out loud. He felt that Adam knew exactly how to

0:23:16.520 --> 0:23:20.840
<v Speaker 1>use belief to his advantage as a leader. So I

0:23:20.880 --> 0:23:27.639
<v Speaker 1>think he understood that people wanted to believe in those things.

0:23:27.840 --> 0:23:32.399
<v Speaker 1>I believe that he understood the perceived benefit of those things.

0:23:32.480 --> 0:23:35.280
<v Speaker 1>I think he very well understood how to deliver a

0:23:35.320 --> 0:23:40.320
<v Speaker 1>message that people could connect with and believe in. I think, ultimately,

0:23:40.359 --> 0:23:45.080
<v Speaker 1>at the end, his action showed that he didn't really

0:23:45.119 --> 0:23:48.200
<v Speaker 1>believe in the things he was saying. Adam believe these

0:23:48.240 --> 0:23:53.040
<v Speaker 1>ideas in principle, but in practice sometimes things played out differently.

0:23:53.960 --> 0:23:57.159
<v Speaker 1>He very much believed that people should do those things,

0:23:57.200 --> 0:23:59.840
<v Speaker 1>and that people should believe in a wee over me,

0:24:00.680 --> 0:24:04.920
<v Speaker 1>and that people should struggle together. Then when it applied

0:24:04.960 --> 0:24:08.000
<v Speaker 1>to him, I'm not sure he believed that so much.

0:24:08.040 --> 0:24:11.000
<v Speaker 1>He felt he knew like what was right for people,

0:24:11.240 --> 0:24:14.679
<v Speaker 1>but but didn't ultimately think that those things were right

0:24:14.760 --> 0:24:17.920
<v Speaker 1>for him, at least not in the actions he took

0:24:18.800 --> 0:24:21.960
<v Speaker 1>to this executive. This is how you reconcile the gap

0:24:22.119 --> 0:24:26.040
<v Speaker 1>between Adam's words and his actions. This is how Adam

0:24:26.119 --> 0:24:29.080
<v Speaker 1>could seem genuine when he talked on stage about the

0:24:29.160 --> 0:24:32.720
<v Speaker 1>value of community and then turn around and do things

0:24:32.800 --> 0:24:36.720
<v Speaker 1>that looked really selfish. Summer Camp was a glaring example

0:24:37.560 --> 0:24:40.400
<v Speaker 1>when you know, the whole company has to wake up

0:24:40.400 --> 0:24:44.280
<v Speaker 1>at six am or five am and struggled to sign up,

0:24:44.320 --> 0:24:46.359
<v Speaker 1>you know, to wait in lines to go to summer

0:24:46.359 --> 0:24:50.280
<v Speaker 1>camp and riding a bus. And he takes a seaplane.

0:24:50.840 --> 0:24:53.360
<v Speaker 1>And look, you're all like you woke up at four

0:24:53.520 --> 0:24:55.960
<v Speaker 1>thirty or five to get on the stupid bus to

0:24:56.119 --> 0:24:58.040
<v Speaker 1>to a summer camp to sleep in a tent for

0:24:58.080 --> 0:25:00.960
<v Speaker 1>three or two nights or whatever. You're just getting off

0:25:00.960 --> 0:25:03.560
<v Speaker 1>the bus in the Adirondacks and you're kind of like

0:25:03.960 --> 0:25:06.000
<v Speaker 1>you're cracked out, and you've got like one eye open,

0:25:06.320 --> 0:25:09.199
<v Speaker 1>and you see the seaplane just like gloriously land in

0:25:09.240 --> 0:25:12.480
<v Speaker 1>the lake, and you see these people doating on him

0:25:12.520 --> 0:25:15.960
<v Speaker 1>and carrying his suitcases, and you're just like, what the

0:25:16.040 --> 0:25:20.879
<v Speaker 1>fuck this executive saw Adam get special treatment again and again.

0:25:21.600 --> 0:25:24.280
<v Speaker 1>The people needed to share hotel rooms to save money,

0:25:24.880 --> 0:25:27.960
<v Speaker 1>yet he's got like a big Airbnb mansion. We're all

0:25:28.040 --> 0:25:30.520
<v Speaker 1>told to save money and be frugal and fly coach

0:25:30.600 --> 0:25:33.600
<v Speaker 1>to China. He takes a private plane. And so there's

0:25:33.640 --> 0:25:36.240
<v Speaker 1>just this kind of like, well, my time is more

0:25:36.240 --> 0:25:40.240
<v Speaker 1>important than your time in general, like his approach to

0:25:40.320 --> 0:25:47.080
<v Speaker 1>life is the rules don't apply to me. We'll be

0:25:47.200 --> 0:25:52.120
<v Speaker 1>right back. I want to spend a little time now

0:25:52.240 --> 0:25:55.840
<v Speaker 1>talking about Adam and his life after we work. A

0:25:55.880 --> 0:25:58.000
<v Speaker 1>few months after Adam was pushed out of his company,

0:25:58.359 --> 0:26:02.720
<v Speaker 1>he left for Israel, and then he laid low. He

0:26:02.760 --> 0:26:05.760
<v Speaker 1>didn't talk to any media outlets, and since he had

0:26:05.800 --> 0:26:08.080
<v Speaker 1>been a fixture in the news for so long, his

0:26:08.200 --> 0:26:13.240
<v Speaker 1>silence was notable. The clearest view into Adam's life came

0:26:13.280 --> 0:26:16.360
<v Speaker 1>from his mom. She gave a revealing interview to an

0:26:16.359 --> 0:26:20.960
<v Speaker 1>Israeli news site about his self imposed exile. She said

0:26:21.000 --> 0:26:23.919
<v Speaker 1>that he was leading an idyllic life as a small

0:26:23.960 --> 0:26:28.359
<v Speaker 1>time celebrity in this remote beachfront community. He was getting

0:26:28.359 --> 0:26:32.080
<v Speaker 1>free meals, hanging out with family. He was still partying

0:26:32.119 --> 0:26:35.560
<v Speaker 1>with rich people. Adam's mom said that the wives of

0:26:35.600 --> 0:26:39.520
<v Speaker 1>billionaires would approach him to take selfies. She said that

0:26:39.640 --> 0:26:42.880
<v Speaker 1>Adam told her, no one has loved me as much

0:26:42.920 --> 0:26:46.080
<v Speaker 1>as when I fell from grace. But even in his

0:26:46.160 --> 0:26:49.440
<v Speaker 1>new life, every once in a while his actions still

0:26:49.520 --> 0:26:52.879
<v Speaker 1>popped up in the news. He was clearly still scratching

0:26:53.000 --> 0:26:57.800
<v Speaker 1>his lifelong itch making deals. He considered investing in Barney's

0:26:57.960 --> 0:27:01.399
<v Speaker 1>the Dying Department store. He and Rebecca listed some of

0:27:01.440 --> 0:27:04.480
<v Speaker 1>their luxury homes on the market for tens of millions

0:27:04.480 --> 0:27:07.840
<v Speaker 1>of dollars. He sold to an investor his stake in

0:27:07.880 --> 0:27:10.440
<v Speaker 1>one of his controversial buildings that he intended to rent.

0:27:10.520 --> 0:27:15.040
<v Speaker 1>We work, but mostly he stayed quiet. To some of

0:27:15.080 --> 0:27:18.240
<v Speaker 1>his employees back in the States, it felt like Adam

0:27:18.320 --> 0:27:22.719
<v Speaker 1>had taken the money and run, but some people understood

0:27:22.800 --> 0:27:25.480
<v Speaker 1>that even if he had gotten a big payout, he

0:27:25.600 --> 0:27:29.960
<v Speaker 1>was probably still hurting about his damaged reputation. Here's Carl,

0:27:30.640 --> 0:27:33.840
<v Speaker 1>you know. Can you imagine being a god amongst New Yorkers,

0:27:33.840 --> 0:27:37.520
<v Speaker 1>being the largest commercial tenant in New York, having the

0:27:37.600 --> 0:27:39.520
<v Speaker 1>respect of everybody, people knowing you when you walk down

0:27:39.560 --> 0:27:43.080
<v Speaker 1>the street, to being the ultimate social pariah where nobody

0:27:43.080 --> 0:27:45.440
<v Speaker 1>wants to be associate with you. He must have hurt

0:27:45.560 --> 0:27:48.119
<v Speaker 1>on some level to have it all dashed away, Like

0:27:48.160 --> 0:27:51.960
<v Speaker 1>the stink of this will ride him for a long time.

0:27:52.080 --> 0:27:54.960
<v Speaker 1>People will people say his name and laugh. So he

0:27:55.040 --> 0:27:58.000
<v Speaker 1>lost something for sure to in all of this. Imagine

0:27:58.000 --> 0:28:00.560
<v Speaker 1>having a sea of employees who thought you were god

0:28:00.840 --> 0:28:03.080
<v Speaker 1>now think you are the worst human of the world.

0:28:03.560 --> 0:28:05.159
<v Speaker 1>Like I don't care again, I don't care how much

0:28:05.200 --> 0:28:08.480
<v Speaker 1>money you have. When people hate you, people hate you.

0:28:08.480 --> 0:28:10.000
<v Speaker 1>You know what I mean like it's it's just done.

0:28:11.520 --> 0:28:14.359
<v Speaker 1>What Carl is describing here is a snapshot in time

0:28:14.680 --> 0:28:19.119
<v Speaker 1>fall of when people were mocking Adam all over the place.

0:28:19.720 --> 0:28:21.960
<v Speaker 1>I don't mean just on Twitter and read it. It

0:28:22.080 --> 0:28:25.080
<v Speaker 1>was on TV and in the newspapers. In the New

0:28:25.160 --> 0:28:28.240
<v Speaker 1>York Post, they wrote that Adam was quote hiding behind

0:28:28.400 --> 0:28:31.600
<v Speaker 1>his surfboard to kill a bottle and read cabul a bracelet.

0:28:32.560 --> 0:28:35.040
<v Speaker 1>I wanted to talk to someone who knew Adam personally,

0:28:35.560 --> 0:28:38.440
<v Speaker 1>someone who might be able to explain with some sympathy

0:28:38.560 --> 0:28:42.080
<v Speaker 1>Adam's mind and motives at a moment when Adam just

0:28:42.160 --> 0:28:46.680
<v Speaker 1>looked like a villain. Adam profoundly impacted my life in

0:28:46.720 --> 0:28:50.840
<v Speaker 1>a positive way. That's seth Beist Martinick. He spoke a

0:28:50.880 --> 0:28:54.000
<v Speaker 1>little earlier in the episode. He and Adam were friends,

0:28:54.640 --> 0:28:57.840
<v Speaker 1>and he said Adam was almost like a mentor to him.

0:28:57.960 --> 0:29:01.800
<v Speaker 1>Adam's advice was very a holistic. It wasn't just about

0:29:01.800 --> 0:29:04.520
<v Speaker 1>how you do your job better, but it's about how

0:29:04.720 --> 0:29:06.760
<v Speaker 1>you'd be a better person in all aspects, being a

0:29:06.760 --> 0:29:09.080
<v Speaker 1>better father, being a better husband, being a better CEO,

0:29:09.560 --> 0:29:12.840
<v Speaker 1>you know, being a better friend, being a better contributor

0:29:12.880 --> 0:29:16.320
<v Speaker 1>to society at a broader level. Seth knows Adam well

0:29:16.560 --> 0:29:20.160
<v Speaker 1>and from way back. They actually attended college together in

0:29:20.200 --> 0:29:25.239
<v Speaker 1>two thousand two. Then years later they reconnected. Seth ran

0:29:25.280 --> 0:29:30.000
<v Speaker 1>a marketing company called Conductor we Work ended up acquiring them.

0:29:30.040 --> 0:29:32.960
<v Speaker 1>It was kind of an unusual acquisition because Conductor didn't

0:29:32.960 --> 0:29:36.120
<v Speaker 1>specialize in real estate, but it gave Seth a chance

0:29:36.160 --> 0:29:40.280
<v Speaker 1>to work closely with Adam. He said, Adam was unusually

0:29:40.320 --> 0:29:42.840
<v Speaker 1>generous with him, and at no other and no other

0:29:42.880 --> 0:29:45.760
<v Speaker 1>point in my career did anyone really comment, sit down

0:29:45.800 --> 0:29:47.680
<v Speaker 1>to me with me and give me that kind of

0:29:47.680 --> 0:29:50.720
<v Speaker 1>feedback and and share it from their own personal experience.

0:29:51.440 --> 0:29:54.840
<v Speaker 1>Seth said Adam was a unique person, someone who had

0:29:54.880 --> 0:29:59.680
<v Speaker 1>this unstoppable energy, piece of boisterous is that right, right?

0:30:00.200 --> 0:30:02.200
<v Speaker 1>Boisterous person. I mean he's and he's got like an

0:30:02.240 --> 0:30:05.600
<v Speaker 1>insane amount of energy. I mean wakes up super early

0:30:05.680 --> 0:30:08.200
<v Speaker 1>and then it's like up super late and like doesn't sleep.

0:30:08.920 --> 0:30:11.200
<v Speaker 1>I worked hard, and I would I have spent time

0:30:11.240 --> 0:30:13.120
<v Speaker 1>with Adam, and like it was like I couldn't keep

0:30:13.200 --> 0:30:15.080
<v Speaker 1>up with him. He worked, He worked really hard, and

0:30:15.200 --> 0:30:19.680
<v Speaker 1>it was long days and traveling and you know, fly

0:30:19.840 --> 0:30:22.120
<v Speaker 1>into China for a day and then coming back and

0:30:22.120 --> 0:30:23.960
<v Speaker 1>then coming right off the plane and run into the

0:30:24.000 --> 0:30:26.360
<v Speaker 1>office and staying there for twelve hours, and then going

0:30:26.360 --> 0:30:28.120
<v Speaker 1>home and sleeping for three hours, and waking up the

0:30:28.120 --> 0:30:30.320
<v Speaker 1>next day and go into you know, Brazil. I mean

0:30:30.360 --> 0:30:34.360
<v Speaker 1>he was he worked hard. In Seth's mind, Adam would

0:30:34.360 --> 0:30:37.480
<v Speaker 1>not have worked so hard unless his convictions were real.

0:30:38.160 --> 0:30:40.440
<v Speaker 1>I think, without question, he did believe. I think he

0:30:40.480 --> 0:30:42.680
<v Speaker 1>believed that everything he was saying. And I think that

0:30:42.800 --> 0:30:46.320
<v Speaker 1>he thought that the company was going to be one

0:30:46.320 --> 0:30:49.040
<v Speaker 1>of the biggest companies in the world. And I think

0:30:49.040 --> 0:30:52.440
<v Speaker 1>he thought that was with such great certainty that people

0:30:52.760 --> 0:30:56.760
<v Speaker 1>were inspired by his certainty. But also that certainty can

0:30:56.840 --> 0:31:03.400
<v Speaker 1>lead to over confidence, and over confidence can lead to mistakes.

0:31:03.400 --> 0:31:07.400
<v Speaker 1>Over Confidence can lead to mistakes, Optimism can lead to

0:31:07.520 --> 0:31:12.160
<v Speaker 1>blind spots. To Seth, Adam's greatest strengths were also his

0:31:12.240 --> 0:31:15.040
<v Speaker 1>fatal flaws. When you think you're going to change the world,

0:31:15.040 --> 0:31:16.400
<v Speaker 1>and when you think that you're going to make such

0:31:16.440 --> 0:31:19.600
<v Speaker 1>a big difference, you sometimes could lose sight of some

0:31:19.640 --> 0:31:23.200
<v Speaker 1>of the small things. And I think Adam one of

0:31:23.240 --> 0:31:26.240
<v Speaker 1>Adam's greatest strengths and and you can also say one

0:31:26.240 --> 0:31:28.680
<v Speaker 1>of his weakness is right. It was like his incredible

0:31:28.720 --> 0:31:32.200
<v Speaker 1>optimism and belief that things would work out. Seth saw

0:31:32.240 --> 0:31:34.880
<v Speaker 1>that Adam felt free to make bold decisions as a

0:31:35.000 --> 0:31:39.120
<v Speaker 1>leader precisely because he was unencumbered by the details. But

0:31:39.280 --> 0:31:42.760
<v Speaker 1>not being a detail oriented guy also led Adam to

0:31:42.800 --> 0:31:46.640
<v Speaker 1>act insensitively, sometimes to his own employees. One of the

0:31:46.680 --> 0:31:49.840
<v Speaker 1>great things Adam did was he kept himselves very distant

0:31:49.880 --> 0:31:52.000
<v Speaker 1>from things, so he was able to make decisions without

0:31:52.160 --> 0:31:54.360
<v Speaker 1>thinking about all the minutia. Like when I make decisions

0:31:54.400 --> 0:31:55.880
<v Speaker 1>a conductor, I'm like, Okay, well this is going to

0:31:55.920 --> 0:31:57.520
<v Speaker 1>affect this guy and this guy and this guy is

0:31:57.560 --> 0:31:59.640
<v Speaker 1>really stressed out right now, and like so it screws

0:31:59.720 --> 0:32:01.520
<v Speaker 1>up my thinking where it affects my thinking, even that

0:32:01.560 --> 0:32:04.320
<v Speaker 1>screws it up, it affects my thinking very sensitive to that.

0:32:04.600 --> 0:32:07.040
<v Speaker 1>Adam was the opposite. Adam didn't wasn't sensitive to that.

0:32:07.080 --> 0:32:09.360
<v Speaker 1>So he was able to make big decisions and and

0:32:09.480 --> 0:32:13.240
<v Speaker 1>bold ones. But that's that he over indexed to the

0:32:13.240 --> 0:32:16.280
<v Speaker 1>other side. If he was, you know, if he had

0:32:16.280 --> 0:32:19.040
<v Speaker 1>more empathy towards all the people that were doing all

0:32:19.040 --> 0:32:22.320
<v Speaker 1>the all the work, then he might have made different decisions.

0:32:22.320 --> 0:32:25.920
<v Speaker 1>But he also might have um been able to foster

0:32:26.040 --> 0:32:30.520
<v Speaker 1>more loyalty with the people. Even Adam's friend is pointing

0:32:30.520 --> 0:32:33.520
<v Speaker 1>out a lack of empathy. The way Seth sees it,

0:32:33.920 --> 0:32:36.360
<v Speaker 1>Adam had these blind spots to the needs of others,

0:32:36.760 --> 0:32:40.320
<v Speaker 1>and he made some choices that only benefited himself. And

0:32:40.400 --> 0:32:43.560
<v Speaker 1>some of these choices, which looked like conflicts of interest,

0:32:44.000 --> 0:32:48.760
<v Speaker 1>reflected really poorly on Adam. He went too far and

0:32:48.760 --> 0:32:52.719
<v Speaker 1>and then also had credibility issues things that he did

0:32:52.760 --> 0:32:56.360
<v Speaker 1>with his own stuff, you know, and I think he

0:32:56.400 --> 0:32:59.000
<v Speaker 1>underestimated how much that would come back to haunt him.

0:32:59.400 --> 0:33:01.400
<v Speaker 1>The reward was big, but the risk was there. He

0:33:01.440 --> 0:33:03.560
<v Speaker 1>took a bott of risk and it didn't pan out.

0:33:04.720 --> 0:33:07.000
<v Speaker 1>By the time I spoke to Seth a few months

0:33:07.040 --> 0:33:09.640
<v Speaker 1>after we were canceled their I p O, it was

0:33:09.680 --> 0:33:12.440
<v Speaker 1>hard to see the company or Adam as anything but

0:33:12.520 --> 0:33:16.040
<v Speaker 1>a failure. But others who were close to Adam reminded

0:33:16.080 --> 0:33:18.880
<v Speaker 1>me that Adam had pulled off some incredible feats as

0:33:18.920 --> 0:33:22.880
<v Speaker 1>a businessman. Here's former We Work executive Dave Fano. Again,

0:33:23.640 --> 0:33:25.600
<v Speaker 1>I don't think anyone thought that he could close his

0:33:25.720 --> 0:33:30.040
<v Speaker 1>Series A and to get a prestigious firm like Benchmark

0:33:30.320 --> 0:33:34.520
<v Speaker 1>to invest, and they did, and that then he could

0:33:34.560 --> 0:33:37.680
<v Speaker 1>get some of the prestigious landlords to do leases with us,

0:33:38.040 --> 0:33:41.960
<v Speaker 1>and then they did that we could double the size

0:33:42.120 --> 0:33:44.800
<v Speaker 1>every year for ten years in a row. And then

0:33:44.840 --> 0:33:48.000
<v Speaker 1>we did you know, and that you could raise the

0:33:48.080 --> 0:33:51.719
<v Speaker 1>largest private equity round ever, and then he did. You know.

0:33:51.760 --> 0:33:56.080
<v Speaker 1>It's just across the board he was able to do it.

0:33:56.800 --> 0:33:58.520
<v Speaker 1>I mean, as a collective, I think we did it.

0:33:58.560 --> 0:34:00.440
<v Speaker 1>I don't think he did it on his own, But

0:34:00.560 --> 0:34:04.680
<v Speaker 1>I do give him credit for setting the sort of

0:34:04.720 --> 0:34:09.879
<v Speaker 1>audacious goals that people then rallied around and achieved. We

0:34:09.920 --> 0:34:15.040
<v Speaker 1>work kept beating expectations over and over again. Dave credited

0:34:15.080 --> 0:34:19.120
<v Speaker 1>this in part to Adam's personality. He said, Adam never

0:34:19.160 --> 0:34:22.360
<v Speaker 1>asked himself what could go wrong. I don't think he

0:34:22.520 --> 0:34:28.000
<v Speaker 1>hardly ever operated out of a place of fear, like

0:34:28.160 --> 0:34:30.680
<v Speaker 1>there's I think in business there are folks that play

0:34:30.760 --> 0:34:34.239
<v Speaker 1>not to lose, and there are people that play to win.

0:34:35.400 --> 0:34:39.000
<v Speaker 1>He was playing to win, like optimizing to not lose

0:34:39.560 --> 0:34:42.040
<v Speaker 1>was not part of the way that he operated. He

0:34:42.200 --> 0:34:46.200
<v Speaker 1>is not a defensive player. And then, of course things

0:34:46.280 --> 0:34:50.520
<v Speaker 1>did go horribly wrong. Billions of dollars vanished into thin air.

0:34:51.400 --> 0:34:54.520
<v Speaker 1>A lot of people started comparing Adam to Elizabeth Holmes.

0:34:54.880 --> 0:34:58.760
<v Speaker 1>The founder and former CEO of theres You can understand

0:34:58.800 --> 0:35:01.680
<v Speaker 1>why they were with these stars of the startup world.

0:35:02.080 --> 0:35:05.719
<v Speaker 1>Reporters wrote big profiles about them, Their investors said they

0:35:05.760 --> 0:35:08.880
<v Speaker 1>were changing the world, and they held cult like sway

0:35:09.040 --> 0:35:13.080
<v Speaker 1>over their own companies until things fell apart and all

0:35:13.120 --> 0:35:15.840
<v Speaker 1>of a sudden everyone was mocking them and tearing them down.

0:35:17.000 --> 0:35:20.560
<v Speaker 1>I spoke to Matt Levine, a Bloomberg opinion columnist, and

0:35:20.640 --> 0:35:24.320
<v Speaker 1>he says that the comparison to Elizabeth Holmes isn't justified.

0:35:25.239 --> 0:35:29.640
<v Speaker 1>The crime that people get in trouble for usually and

0:35:30.080 --> 0:35:35.279
<v Speaker 1>when company implodes is some variation on securities fraud. Right. Um,

0:35:35.400 --> 0:35:38.360
<v Speaker 1>Like Elizabeth Holmes was arrested for securities fraud because she

0:35:38.440 --> 0:35:42.000
<v Speaker 1>allegedly lied to the investors. Um, Adam Newman just clearly

0:35:42.040 --> 0:35:45.720
<v Speaker 1>didn't lie to his investors. Like at all. Well, Adam

0:35:45.760 --> 0:35:47.680
<v Speaker 1>didn't lie to his investors as far as we know.

0:35:48.280 --> 0:35:51.400
<v Speaker 1>There are some ongoing investigations, but he hasn't been charged

0:35:51.440 --> 0:35:54.600
<v Speaker 1>with wrongdoing. Like, the problem here was not fraud. The

0:35:54.640 --> 0:35:56.760
<v Speaker 1>problem here is not that Adam Newman went to naive

0:35:56.840 --> 0:36:00.560
<v Speaker 1>investors and stole their money on false pretenses. That's Adam

0:36:00.600 --> 0:36:03.920
<v Speaker 1>Newman went to a very aggressive investor, and he was

0:36:04.000 --> 0:36:07.040
<v Speaker 1>very aggressive, and they sort of built each other up

0:36:07.200 --> 0:36:09.120
<v Speaker 1>and ended up in a place where they were both

0:36:09.160 --> 0:36:13.000
<v Speaker 1>kind of unhappy. So the story of We Work from

0:36:13.040 --> 0:36:16.479
<v Speaker 1>this lens isn't so dramatic. Adam was just a guy

0:36:16.520 --> 0:36:19.279
<v Speaker 1>who knew how to take advantage of venture capital. He

0:36:19.360 --> 0:36:22.960
<v Speaker 1>worked within the system. Matt even thinks that something good

0:36:23.080 --> 0:36:25.840
<v Speaker 1>can come from the We Work story. It might push

0:36:25.880 --> 0:36:30.000
<v Speaker 1>other businesses to behave more responsibly. He calls it a

0:36:30.040 --> 0:36:36.719
<v Speaker 1>triumph of corporate governance. It gives the market some ability

0:36:36.760 --> 0:36:40.360
<v Speaker 1>to push back on future I p o s. Because

0:36:40.880 --> 0:36:43.480
<v Speaker 1>before We Work, if you said I want to go public,

0:36:43.480 --> 0:36:45.200
<v Speaker 1>but I want to keep control of my company forever

0:36:45.680 --> 0:36:48.960
<v Speaker 1>and give the public non voting stock, your bankers would

0:36:48.960 --> 0:36:51.239
<v Speaker 1>have said, any they won't like that. And then you'd say, well, Bill,

0:36:51.280 --> 0:36:54.359
<v Speaker 1>it matter, and the bankers would say, honestly, like, there's

0:36:54.360 --> 0:36:58.000
<v Speaker 1>never been a deal pulled for a deal that people

0:36:58.120 --> 0:37:00.960
<v Speaker 1>rejected because of bad governance. Right like now after Weird,

0:37:01.000 --> 0:37:04.000
<v Speaker 1>that's changed. Right now after were you can say, actually,

0:37:04.360 --> 0:37:06.520
<v Speaker 1>like if your governance is bad enough, it will be

0:37:06.560 --> 0:37:08.440
<v Speaker 1>a huge disaster and you won't get your deal done

0:37:08.440 --> 0:37:09.960
<v Speaker 1>and you'll have to go for a rescue financing and

0:37:09.960 --> 0:37:12.920
<v Speaker 1>then you'll sue and they'll be home mess. Uh. And

0:37:13.000 --> 0:37:17.000
<v Speaker 1>so it's a good like cautionary tale for the next

0:37:17.000 --> 0:37:20.680
<v Speaker 1>company and those glory days of WE Works, big investments,

0:37:20.800 --> 0:37:25.160
<v Speaker 1>work hard, play, hard, partying mentality. Some already remember those

0:37:25.200 --> 0:37:27.800
<v Speaker 1>as the good old days, a thing of the past.

0:37:28.719 --> 0:37:31.239
<v Speaker 1>Here's Carl Pierre, the former community worker in d C.

0:37:32.040 --> 0:37:34.120
<v Speaker 1>I look back, I still believe, I still believe and

0:37:34.120 --> 0:37:36.560
<v Speaker 1>I still defend that we did create community and we

0:37:36.600 --> 0:37:39.759
<v Speaker 1>did do some amazing things. It's one of those things

0:37:39.880 --> 0:37:42.759
<v Speaker 1>I'm really wistful for where it's like, yeah, wow, like

0:37:42.840 --> 0:37:45.799
<v Speaker 1>talk about a company that was an absolute, you know,

0:37:46.280 --> 0:37:49.600
<v Speaker 1>ship show in so many ways, like completely insane, like

0:37:49.640 --> 0:37:53.560
<v Speaker 1>the things that happened in those walls crazy. But if

0:37:53.600 --> 0:37:56.319
<v Speaker 1>you think about, you know, could anything else have brought

0:37:56.360 --> 0:38:01.120
<v Speaker 1>together thousands of twenty for read a, twenty seven year

0:38:01.160 --> 0:38:04.840
<v Speaker 1>olds who starry eyed dreamers believing that they can instead

0:38:04.880 --> 0:38:06.359
<v Speaker 1>of working for a hedge fund or something, that they

0:38:06.360 --> 0:38:08.439
<v Speaker 1>can work for the startup and maybe change the world

0:38:08.440 --> 0:38:12.960
<v Speaker 1>a different way. Yeah, I don't know. It's amazing to

0:38:13.000 --> 0:38:15.359
<v Speaker 1>me that Carl is so nostalgic for his time at

0:38:15.400 --> 0:38:18.960
<v Speaker 1>WE Work. He told stories about throwing out used condoms

0:38:19.000 --> 0:38:22.799
<v Speaker 1>and dealing with aggressive customers on this podcast, but he

0:38:22.880 --> 0:38:26.000
<v Speaker 1>loved his time there clearly. Yeah. I've had guys yelled

0:38:26.000 --> 0:38:27.520
<v Speaker 1>at me for the dumbest stuff. I' had guys threatened

0:38:27.560 --> 0:38:29.320
<v Speaker 1>to beat me up. I've had so many things happened

0:38:29.320 --> 0:38:31.080
<v Speaker 1>to me at we work. It's nuts. I've had to

0:38:31.120 --> 0:38:32.680
<v Speaker 1>call the cops more than I ever have my entire

0:38:32.719 --> 0:38:35.120
<v Speaker 1>life that we work. But at the end of the day,

0:38:35.160 --> 0:38:38.400
<v Speaker 1>it's just um, I mean, the stories I have, the

0:38:38.440 --> 0:38:42.480
<v Speaker 1>connections that made worth it. Would I do it again, Yeah,

0:38:42.760 --> 0:38:46.279
<v Speaker 1>I mean I would probably drink less alcohol, But what

0:38:46.400 --> 0:38:47.640
<v Speaker 1>I do it again? Yeah, of course I would do

0:38:47.640 --> 0:38:50.720
<v Speaker 1>it again. It was It was absolutely nuts, and Carl

0:38:50.760 --> 0:38:52.799
<v Speaker 1>wanted to remind us that at the center of it

0:38:52.840 --> 0:38:56.400
<v Speaker 1>all was Adam. Guys, this is his company. He built

0:38:56.400 --> 0:38:58.640
<v Speaker 1>this from He literally built this from nothing. He convinced

0:38:59.200 --> 0:39:02.640
<v Speaker 1>scores of investor sort of give him billions be billions

0:39:02.640 --> 0:39:06.520
<v Speaker 1>of dollars to do whatever he wanted to grow his company.

0:39:06.520 --> 0:39:12.360
<v Speaker 1>It's his cookie visions, his crazy madmen thing, and we

0:39:12.480 --> 0:39:15.960
<v Speaker 1>filled buildings on like hopes and dreams. Everyone has a

0:39:15.960 --> 0:39:17.680
<v Speaker 1>lot of hatred towards him. I mean, you would have

0:39:17.680 --> 0:39:19.480
<v Speaker 1>had that job to begin with. It wasn't for him anyways.

0:39:21.440 --> 0:39:24.320
<v Speaker 1>This was a whole company with more than ten thousand

0:39:24.360 --> 0:39:27.719
<v Speaker 1>people working for it, but for almost a decade it

0:39:27.840 --> 0:39:31.120
<v Speaker 1>was centered so completely around the vision and personality of

0:39:31.160 --> 0:39:35.439
<v Speaker 1>its founder, Adam. The myth of the founder has been

0:39:35.480 --> 0:39:39.760
<v Speaker 1>such a potent force in Silicon Valley. People idolize guys

0:39:39.840 --> 0:39:44.120
<v Speaker 1>like Steve Jobs, Jeff Bezos, and Elon Musk. Think about

0:39:44.160 --> 0:39:48.200
<v Speaker 1>all the best selling biographies, even the occasional Hollywood movie.

0:39:48.920 --> 0:39:52.080
<v Speaker 1>There's this idea that founders had this special vision that

0:39:52.120 --> 0:39:55.239
<v Speaker 1>no one else can really grasp, that the founder can

0:39:55.280 --> 0:39:59.560
<v Speaker 1>do no wrong, and that myth gives their opinions incredible

0:39:59.560 --> 0:40:03.480
<v Speaker 1>weight their own companies. I think that Adam Newman is

0:40:03.560 --> 0:40:06.799
<v Speaker 1>changing that he may be remembered as the founder who

0:40:06.800 --> 0:40:09.759
<v Speaker 1>put a dent in the founder myth. In the end,

0:40:10.080 --> 0:40:13.480
<v Speaker 1>we works, demise may become bigger than the company itself.

0:40:14.320 --> 0:40:17.280
<v Speaker 1>The company's bust may signal the end of the party,

0:40:17.840 --> 0:40:21.200
<v Speaker 1>the death knell for this unicorn moment where people thought

0:40:21.239 --> 0:40:23.640
<v Speaker 1>that if you could just get your company big enough,

0:40:23.920 --> 0:40:27.359
<v Speaker 1>don't worry about profits. If you can just get big enough,

0:40:27.960 --> 0:40:37.520
<v Speaker 1>everything will work out. Foundering is hosted by me Ellen Hewitt,

0:40:38.040 --> 0:40:41.279
<v Speaker 1>Sean When is our executive producer. My Aquava is our

0:40:41.320 --> 0:40:45.719
<v Speaker 1>associate producer. Raymondo mixed the show today. Mark Million and

0:40:45.920 --> 0:40:49.280
<v Speaker 1>Vander May and Alistair Barr are our story editors. Francesco

0:40:49.360 --> 0:40:52.560
<v Speaker 1>Levy is the head of Bloomberg Podcasts. This is our

0:40:52.640 --> 0:40:55.279
<v Speaker 1>last episode of the We Work season, but please stay

0:40:55.280 --> 0:40:58.319
<v Speaker 1>subscribed in your feed. We'll have more exciting episodes of

0:40:58.320 --> 0:41:15.640
<v Speaker 1>Foundering in just a few months. At the Prepared to

0:41:15.800 --> 0:41:26.560
<v Speaker 1>Account of Proper to Pasport, the Path again, to again,

0:41:26.760 --> 0:41:36.080
<v Speaker 1>to Prepare to Company again to again, to the AGA,

0:41:36.360 --> 0:41:36.880
<v Speaker 1>to the PI