1 00:00:01,480 --> 00:00:04,280 Speaker 1: Welcome to stuff you should know, a production of I 2 00:00:04,360 --> 00:00:14,120 Speaker 1: Heart Radio. Hey, and welcome to the podcast. I'm Josh Clark, 3 00:00:14,200 --> 00:00:17,280 Speaker 1: and there's Charles W. Chuck Bryan over there, and there's 4 00:00:17,600 --> 00:00:24,360 Speaker 1: Dave C. Kustin. I said it right this time that 5 00:00:24,480 --> 00:00:28,800 Speaker 1: it was Couston. No, if you're in France, that's how 6 00:00:28,880 --> 00:00:31,160 Speaker 1: you would say it, but here in the United States 7 00:00:31,280 --> 00:00:35,200 Speaker 1: you say Coustin. Can I start this off by saying something, 8 00:00:36,640 --> 00:00:39,760 Speaker 1: Oh boy, I'm worried about what you're gonna say about Okay, Well, 9 00:00:39,920 --> 00:00:43,920 Speaker 1: this episode is on music, and uh. I started thinking 10 00:00:44,120 --> 00:00:46,960 Speaker 1: last night. I was thinking about your love of music, 11 00:00:47,520 --> 00:00:50,600 Speaker 1: which is not at all ironic, not in the least, 12 00:00:50,720 --> 00:00:52,640 Speaker 1: but you can't say that kind of thing these days. 13 00:00:52,640 --> 00:00:55,320 Speaker 1: People don't believe you. I know it's true everyone. I 14 00:00:55,360 --> 00:00:58,640 Speaker 1: know Josh very well, and I was thinking of your 15 00:00:58,800 --> 00:01:00,560 Speaker 1: and I like all kinds of music too, but you know, 16 00:01:00,720 --> 00:01:03,240 Speaker 1: in my heart I'm a rock and roll guy, and 17 00:01:03,480 --> 00:01:06,039 Speaker 1: I was thinking about your top musical genres that are 18 00:01:06,560 --> 00:01:10,600 Speaker 1: above rock and roll in your picking order. Yeah, not 19 00:01:10,760 --> 00:01:16,440 Speaker 1: in order. I counted easy listening music, disco, art rock, 20 00:01:16,640 --> 00:01:20,920 Speaker 1: krowd rock, and I probably missed a couple. Crowd rock 21 00:01:21,000 --> 00:01:23,800 Speaker 1: is below rock and roll. I want to like crowd rock, 22 00:01:23,880 --> 00:01:25,720 Speaker 1: it just doesn't quite jibe with me. I like some 23 00:01:25,840 --> 00:01:28,080 Speaker 1: but not all of it. And then stuff I think 24 00:01:28,160 --> 00:01:31,000 Speaker 1: art rock because it's sort of that avant garde, like 25 00:01:31,040 --> 00:01:33,480 Speaker 1: I don't you don't love Yoko, but you certainly are 26 00:01:33,560 --> 00:01:37,880 Speaker 1: a bit of a Yoko apologist, Grace Jones, stuff like that. 27 00:01:38,080 --> 00:01:41,280 Speaker 1: But I love Grace Jones for sure. What about Talking Heads? 28 00:01:41,280 --> 00:01:43,800 Speaker 1: They go in there too, right, Oh, they'd probably be 29 00:01:44,240 --> 00:01:46,920 Speaker 1: I mean they literally went to art school together. Yeah, 30 00:01:46,959 --> 00:01:49,360 Speaker 1: I mean they kind of span from art rock to 31 00:01:49,920 --> 00:01:54,680 Speaker 1: new wave to like world music by the time they finished. Yeah, yeah, 32 00:01:54,840 --> 00:01:58,120 Speaker 1: but uh yeah, I mean I certainly love the Talking Heads, 33 00:01:58,120 --> 00:02:00,640 Speaker 1: but all of those, for you are of good old 34 00:02:00,640 --> 00:02:03,240 Speaker 1: fashioned rock and roll. I think, Yeah, you also left 35 00:02:03,280 --> 00:02:05,720 Speaker 1: out nineties techno. I've been listening to a lot of 36 00:02:05,720 --> 00:02:09,920 Speaker 1: that to like Alternating, the Prodigy and everything. But you 37 00:02:10,000 --> 00:02:14,480 Speaker 1: love music, you really do. I do too. Actually, I 38 00:02:14,520 --> 00:02:17,960 Speaker 1: don't know, I don't know how much I like. I 39 00:02:18,000 --> 00:02:20,120 Speaker 1: will listen to some of that stuff. And we're talking 40 00:02:20,160 --> 00:02:22,239 Speaker 1: about we'll talk about you know, and here of course 41 00:02:22,880 --> 00:02:28,320 Speaker 1: old sour Pus Brian Eno. But um, I love listening 42 00:02:28,360 --> 00:02:32,480 Speaker 1: to his ambient stuff, which he sort of wrote as 43 00:02:32,520 --> 00:02:35,560 Speaker 1: an antidote to music. Again. We'll talk about that more later, 44 00:02:35,680 --> 00:02:40,280 Speaker 1: but I do like in certain circumstances that music thing 45 00:02:40,360 --> 00:02:44,960 Speaker 1: is really great to have on in my house as 46 00:02:45,040 --> 00:02:48,239 Speaker 1: background music, and it serves that same purpose. One of 47 00:02:48,280 --> 00:02:50,960 Speaker 1: the big reasons why too, is because you can get 48 00:02:51,000 --> 00:02:54,560 Speaker 1: stuff done with it. Like lyrics can be so distracting, 49 00:02:54,639 --> 00:02:57,800 Speaker 1: they just latch onto your brain and no pay attention 50 00:02:57,800 --> 00:03:01,959 Speaker 1: to me. I'm I'm talking to you now. Music does 51 00:03:02,000 --> 00:03:04,760 Speaker 1: the opposite of that. It says, go be free, but 52 00:03:04,880 --> 00:03:07,600 Speaker 1: also enjoy this, Like there's there's like a whole part 53 00:03:07,639 --> 00:03:10,880 Speaker 1: of your brain that music can tap into that doesn't 54 00:03:11,160 --> 00:03:15,040 Speaker 1: require your conscious thought, but it's still produces like good 55 00:03:15,080 --> 00:03:18,639 Speaker 1: feelings and you know, like people people just smack music 56 00:03:18,680 --> 00:03:22,160 Speaker 1: around like it's just it's so bland and it's so soulless, 57 00:03:22,200 --> 00:03:25,880 Speaker 1: and I totally disagree with that. Like, if you actually 58 00:03:26,000 --> 00:03:30,760 Speaker 1: stop and listen to music, it's really really technically proficient. 59 00:03:31,160 --> 00:03:35,360 Speaker 1: It's frequently well done. It's often very clever and creative 60 00:03:35,480 --> 00:03:39,720 Speaker 1: and inventive. Um, which is really saying something because you're 61 00:03:39,760 --> 00:03:42,440 Speaker 1: doing this when they in the confines of covering an 62 00:03:42,440 --> 00:03:45,360 Speaker 1: existing song in a way that makes it familiar and 63 00:03:45,440 --> 00:03:49,200 Speaker 1: easy to recognize, but also takes away any intrusiveness that 64 00:03:49,320 --> 00:03:51,840 Speaker 1: it might have. It's tough to do. And I really, 65 00:03:52,080 --> 00:03:54,800 Speaker 1: I just I love music. You're absolutely right. Like I 66 00:03:54,920 --> 00:03:57,760 Speaker 1: listened to music this whole time, not just when we 67 00:03:57,760 --> 00:04:01,400 Speaker 1: were when we were researching music today, but also when 68 00:04:01,440 --> 00:04:04,560 Speaker 1: I was researching the Havana syndrome, and I realized, like, 69 00:04:04,760 --> 00:04:06,720 Speaker 1: this is my normal thing, this is the same stuff 70 00:04:06,760 --> 00:04:10,560 Speaker 1: I listened to. And yeah, and uh, we can go 71 00:04:10,560 --> 00:04:13,240 Speaker 1: ahead and to spell a couple of or not myths, 72 00:04:13,280 --> 00:04:15,400 Speaker 1: but clear up a couple of things right off the bat. Um. 73 00:04:15,440 --> 00:04:19,880 Speaker 1: First of all, music is a name brand UM. And 74 00:04:20,000 --> 00:04:22,800 Speaker 1: people can kind of collectively use the term music or 75 00:04:22,880 --> 00:04:27,039 Speaker 1: have collectively use that term for what's called like potted 76 00:04:27,040 --> 00:04:30,839 Speaker 1: plant music or elevator music or shopping music. UM. But 77 00:04:30,920 --> 00:04:33,840 Speaker 1: it is actually actually a brand name, which will get 78 00:04:33,880 --> 00:04:36,800 Speaker 1: to the history of And then the second thing is 79 00:04:37,520 --> 00:04:41,719 Speaker 1: it gets the name elevator music. UM. Part of the 80 00:04:41,760 --> 00:04:43,800 Speaker 1: myth is that people said, well, they put it on 81 00:04:43,839 --> 00:04:46,920 Speaker 1: elevators because people were afraid to death of elevators early on, 82 00:04:47,320 --> 00:04:49,159 Speaker 1: and it calmed people down or it covered up the 83 00:04:49,200 --> 00:04:52,920 Speaker 1: noise of the clanking elevators. I've never heard that before you. Yeah, 84 00:04:53,040 --> 00:04:56,200 Speaker 1: neither one of those things are true total myth. My 85 00:04:57,240 --> 00:05:01,920 Speaker 1: uh guesses that it was played on elevators, and because 86 00:05:01,960 --> 00:05:05,480 Speaker 1: you're in such a closed little box that's usually quiet, 87 00:05:06,400 --> 00:05:08,919 Speaker 1: it just was way more noticeable than like in a 88 00:05:08,960 --> 00:05:11,400 Speaker 1: big office full of people working. So people called the 89 00:05:11,440 --> 00:05:14,520 Speaker 1: elevator music. That's my guess, right, Yeah, I mean yeah, 90 00:05:14,560 --> 00:05:17,520 Speaker 1: there wasn't music on elevators before, but for several decades 91 00:05:17,560 --> 00:05:20,880 Speaker 1: in the twentieth century, like there, there weren't many elevators 92 00:05:20,880 --> 00:05:23,599 Speaker 1: you could get on because people didn't have elevators in 93 00:05:23,640 --> 00:05:25,600 Speaker 1: their house, so it was a public building you're in 94 00:05:26,560 --> 00:05:31,159 Speaker 1: where they weren't playing music to two of some form 95 00:05:31,279 --> 00:05:39,080 Speaker 1: very frequently music blues scene, Yeah, yeah, because they're they're 96 00:05:39,120 --> 00:05:42,800 Speaker 1: going up to the the Cook County Assessor's office and 97 00:05:42,839 --> 00:05:46,760 Speaker 1: they like there there's the entire Chicago Police Department is 98 00:05:46,839 --> 00:05:49,880 Speaker 1: after them, but they're forced to get on this elevator 99 00:05:49,960 --> 00:05:53,400 Speaker 1: and the girl from Ipanema is playing. I think my 100 00:05:53,480 --> 00:05:56,599 Speaker 1: favorite part of that scene is there's just dozens and 101 00:05:56,680 --> 00:05:59,520 Speaker 1: hundreds of cops and swat guys just you know, hut hut, hut, 102 00:05:59,560 --> 00:06:01,880 Speaker 1: hut hut, and they're repelling and doing all this stuff. 103 00:06:01,920 --> 00:06:05,440 Speaker 1: And then there's the one shot of the loan guy 104 00:06:05,560 --> 00:06:08,239 Speaker 1: repelling down the side of the building and he's by himself, 105 00:06:08,279 --> 00:06:14,000 Speaker 1: just going hut hut. Yeah, that's a good one, so funny. 106 00:06:14,360 --> 00:06:17,200 Speaker 1: There's another scene too from around the era few years 107 00:06:17,240 --> 00:06:23,000 Speaker 1: later from airplane to where um how it's like ripped torn. 108 00:06:24,360 --> 00:06:27,080 Speaker 1: I believe it's ripped torn the party from the Larry 109 00:06:27,080 --> 00:06:29,960 Speaker 1: Sanders Show. And I don't know the other guy he's 110 00:06:29,960 --> 00:06:32,440 Speaker 1: talking to, but anyway, they're walking and talking and they 111 00:06:32,440 --> 00:06:34,920 Speaker 1: have to get on an elevator and the elevator door 112 00:06:34,960 --> 00:06:39,359 Speaker 1: opens and it's just blaring like like ear drums shattering 113 00:06:39,440 --> 00:06:43,080 Speaker 1: decibel um MacArthur Park and they have to get on. 114 00:06:43,200 --> 00:06:45,560 Speaker 1: People are coming off the elevator like with their hands 115 00:06:45,560 --> 00:06:48,640 Speaker 1: and their ears like with splitting headaches from this. But 116 00:06:49,240 --> 00:06:52,520 Speaker 1: it's just completely the opposite elevator music is supposed to 117 00:06:52,520 --> 00:06:54,920 Speaker 1: be like. But it's a good little scene too as 118 00:06:54,920 --> 00:06:57,360 Speaker 1: far as elevator music goes well. I mean that's kind 119 00:06:57,360 --> 00:06:59,400 Speaker 1: of one of the points too, is music has long 120 00:06:59,520 --> 00:07:02,320 Speaker 1: been a movie trope and a TV trope and then 121 00:07:02,320 --> 00:07:05,560 Speaker 1: ben lampooned and scenes just like the Blues Brother scene 122 00:07:06,040 --> 00:07:08,480 Speaker 1: where there's something chaotic going on and then you cut 123 00:07:08,520 --> 00:07:11,600 Speaker 1: back to the sound of music playing wherever the other 124 00:07:11,800 --> 00:07:14,960 Speaker 1: scene is setting. Right, very very fun stuff. But but 125 00:07:15,080 --> 00:07:17,760 Speaker 1: that started, I guess it started with The Blues Brothers, 126 00:07:17,800 --> 00:07:20,840 Speaker 1: which came out in nineteen eighty. But before that that 127 00:07:20,960 --> 00:07:24,960 Speaker 1: was like music was not really lampoon. I mean, not 128 00:07:25,040 --> 00:07:28,040 Speaker 1: everybody liked it. It really kind of started to get 129 00:07:28,120 --> 00:07:31,160 Speaker 1: a little backlash in the late sixties early seventies, as 130 00:07:31,160 --> 00:07:34,360 Speaker 1: we'll see, but there was a very significant chunk of 131 00:07:34,360 --> 00:07:39,160 Speaker 1: the twentieth century again, from maybe nineteen fifty to nineteen eighty. 132 00:07:39,240 --> 00:07:43,640 Speaker 1: Will say, where everywhere you went in public, including if 133 00:07:43,680 --> 00:07:46,640 Speaker 1: you took a Greyhound bus, or if you were on 134 00:07:46,680 --> 00:07:49,880 Speaker 1: a plane, or you happened to be an Air Force 135 00:07:49,960 --> 00:07:52,880 Speaker 1: one um, or you were at the mall, in an 136 00:07:52,880 --> 00:07:57,520 Speaker 1: elevator at your office, everywhere music was was playing. There 137 00:07:57,560 --> 00:08:00,080 Speaker 1: was music playing everywhere. It was just a part of 138 00:08:00,520 --> 00:08:04,840 Speaker 1: life that you was inescapable. Actually. Yeah, so let's go 139 00:08:04,880 --> 00:08:09,240 Speaker 1: back in time and talk about the inventor of musaic uh, 140 00:08:09,240 --> 00:08:11,880 Speaker 1: And this is sort of a fun fact of music. 141 00:08:12,600 --> 00:08:17,200 Speaker 1: The man's name is George Square. It is spelled Squire, 142 00:08:17,360 --> 00:08:20,680 Speaker 1: but he swears it's pronounced square. I'm really impressed. Man, 143 00:08:20,720 --> 00:08:22,240 Speaker 1: I had not come up with that one, or he 144 00:08:22,280 --> 00:08:24,200 Speaker 1: swore it was pronounced Square. Yeah, that's kind of one 145 00:08:24,240 --> 00:08:26,400 Speaker 1: of the funny jokes, like the guy who invented musics 146 00:08:26,840 --> 00:08:32,160 Speaker 1: was Square. UM. But Major General George Square was born 147 00:08:32,200 --> 00:08:35,800 Speaker 1: in eighteen sixty five if you believe that, and he 148 00:08:35,880 --> 00:08:39,640 Speaker 1: has a just a laundry list of accomplishments as a 149 00:08:39,760 --> 00:08:43,880 Speaker 1: human being. He was hearing a doctorate from JOHNS. Hopkins 150 00:08:43,920 --> 00:08:47,720 Speaker 1: in electrical science. He was UH an Army engineer with 151 00:08:47,800 --> 00:08:51,520 Speaker 1: a pH d. I think the first one. And he 152 00:08:52,200 --> 00:08:54,840 Speaker 1: was I believe the lead Signal Corps officer for the 153 00:08:54,920 --> 00:08:59,120 Speaker 1: Army as well. He was UM. He also was inducted 154 00:08:59,120 --> 00:09:02,360 Speaker 1: into the National Academy of Sciences, which connects this episode 155 00:09:02,360 --> 00:09:05,360 Speaker 1: to the other one today UM because he came up 156 00:09:05,360 --> 00:09:07,520 Speaker 1: with something called a tree telephone. He figured out how 157 00:09:07,559 --> 00:09:12,000 Speaker 1: to use any tree, but preferably one UM with UH 158 00:09:12,679 --> 00:09:15,200 Speaker 1: fully leaved. I guess I don't know what you'd call that. 159 00:09:15,679 --> 00:09:20,040 Speaker 1: UM as a as a receiver and transmitter for radio signals. 160 00:09:20,040 --> 00:09:21,560 Speaker 1: He figured out how to use a tree, a living 161 00:09:21,600 --> 00:09:24,880 Speaker 1: tree for that. He was Here's another fun fact. He 162 00:09:24,960 --> 00:09:28,600 Speaker 1: was one of the first airplane passengers ever because he 163 00:09:28,679 --> 00:09:32,959 Speaker 1: was way into human flight and got together with the 164 00:09:33,280 --> 00:09:38,640 Speaker 1: Wright brothers in a consulted with them and they said, hey, 165 00:09:38,640 --> 00:09:41,040 Speaker 1: why don't you take a ride on our new little biplane. 166 00:09:41,280 --> 00:09:45,440 Speaker 1: You'll probably live right. I looked at our um, I 167 00:09:45,480 --> 00:09:48,440 Speaker 1: looked at the document for our Right Brothers episode, and 168 00:09:48,880 --> 00:09:51,200 Speaker 1: he did not appear. I don't think we mentioned him, 169 00:09:51,240 --> 00:09:53,680 Speaker 1: but he might. He might have been the first airline 170 00:09:53,720 --> 00:09:57,439 Speaker 1: passenger from what I saw. Yeah, where he really made 171 00:09:58,080 --> 00:10:01,720 Speaker 1: a big name for himself pre music was this uh 172 00:10:01,880 --> 00:10:06,120 Speaker 1: invention which is what we call multiplexing, which is he 173 00:10:06,200 --> 00:10:10,360 Speaker 1: figured out or maybe wire wireless communications, which is something 174 00:10:10,400 --> 00:10:12,600 Speaker 1: he worked on with the army. He basically figured out 175 00:10:13,160 --> 00:10:18,320 Speaker 1: how to get multiple uses out of single telephone lines. UH. 176 00:10:18,400 --> 00:10:21,320 Speaker 1: Telephone wires were you know, there are only so many, 177 00:10:21,440 --> 00:10:23,400 Speaker 1: so you were really limited as to what you could 178 00:10:23,400 --> 00:10:26,080 Speaker 1: do with them and how many people could use them. 179 00:10:26,120 --> 00:10:29,199 Speaker 1: So he basically figured out a way to increase their 180 00:10:29,200 --> 00:10:34,920 Speaker 1: output and efficiency by multiplexing and by sending uh superimposing 181 00:10:35,000 --> 00:10:39,320 Speaker 1: high frequency radio signals over those low frequency telegraph signals, 182 00:10:39,320 --> 00:10:41,960 Speaker 1: basically just allowing you to use the wire at the 183 00:10:41,960 --> 00:10:44,960 Speaker 1: same time the same wire. Yeah. Yeah, I mean it's 184 00:10:44,960 --> 00:10:46,920 Speaker 1: like if you think of like a wave if it's 185 00:10:46,960 --> 00:10:49,839 Speaker 1: low frequency, there's big wide gaps in between. You can 186 00:10:49,880 --> 00:10:53,000 Speaker 1: fit a higher frequency that's tighter and squitched together in 187 00:10:53,080 --> 00:10:56,200 Speaker 1: those gaps, and but you're still using the same line. 188 00:10:56,840 --> 00:10:59,680 Speaker 1: And you know, this was the guy who came up 189 00:10:59,760 --> 00:11:04,640 Speaker 1: with that. That's an enormous advancement in telecommunications that we're 190 00:11:04,720 --> 00:11:08,400 Speaker 1: still putting use today in some applications, but definitely helped 191 00:11:08,440 --> 00:11:11,960 Speaker 1: like the early Internet along UM. It was a just 192 00:11:12,080 --> 00:11:16,720 Speaker 1: a huge contribution to humanity. Like forget even just music, 193 00:11:16,840 --> 00:11:19,880 Speaker 1: like just that alone would would probably warrant like an 194 00:11:19,880 --> 00:11:23,200 Speaker 1: episode for for George Square. Yeah, and I think he 195 00:11:23,320 --> 00:11:25,920 Speaker 1: was like everyone should be able to use this, So 196 00:11:25,960 --> 00:11:29,000 Speaker 1: I'm gonna open source it and everyone can use this 197 00:11:29,080 --> 00:11:32,200 Speaker 1: new multiplexing technology. A T and T came along and said, 198 00:11:32,240 --> 00:11:34,760 Speaker 1: we'll use it, and then you know what, you've stole 199 00:11:34,760 --> 00:11:38,600 Speaker 1: it from us. Actually right, he he came up with it, 200 00:11:38,640 --> 00:11:40,960 Speaker 1: but since he left it open, they decided to just 201 00:11:41,040 --> 00:11:43,400 Speaker 1: take it from him and sue him for it. I 202 00:11:43,400 --> 00:11:46,360 Speaker 1: think he sued them, but it didn't work, that's right, 203 00:11:46,400 --> 00:11:50,199 Speaker 1: you're right, so um he but he still was able 204 00:11:50,240 --> 00:11:55,559 Speaker 1: to use this wire wireless technology with multiplexing and UM 205 00:11:55,600 --> 00:11:59,040 Speaker 1: at the time, people were starting to get into radio broadcasts, 206 00:11:59,360 --> 00:12:02,760 Speaker 1: but radio wireless radio like that you would just have 207 00:12:02,840 --> 00:12:05,120 Speaker 1: in your house. It's picking up radio waves at a 208 00:12:05,160 --> 00:12:08,520 Speaker 1: station that was not widespread at the time. So George 209 00:12:08,559 --> 00:12:11,160 Speaker 1: Square said, you know what, I understand people want music 210 00:12:11,200 --> 00:12:13,080 Speaker 1: in their house. I'm gonna give it to them. I'm 211 00:12:13,120 --> 00:12:17,040 Speaker 1: gonna use that multiplexing technology and I'm going to um 212 00:12:17,280 --> 00:12:21,520 Speaker 1: run sound waves over the electrical wires that go into 213 00:12:21,559 --> 00:12:24,120 Speaker 1: the house. And I'm gonna sell this. It is brilliant. 214 00:12:24,200 --> 00:12:26,600 Speaker 1: I'm gonna sell this service to people's homes for a 215 00:12:26,600 --> 00:12:30,760 Speaker 1: dollar fifty a month about twenty dollars today. UM. And 216 00:12:30,800 --> 00:12:33,400 Speaker 1: it's just part of your utility bill because it's coming 217 00:12:33,440 --> 00:12:36,840 Speaker 1: in through your electrical company. And there's actually a section 218 00:12:36,880 --> 00:12:41,000 Speaker 1: of Cleveland called the Lakewood I believe Lakewood area. UM. 219 00:12:42,320 --> 00:12:47,760 Speaker 1: That was the pilot for this wired wireless radio UM 220 00:12:47,800 --> 00:12:51,560 Speaker 1: that that George Square invented. Uh. The problem was, by 221 00:12:51,600 --> 00:12:55,720 Speaker 1: the time they deployed it, wireless radio was already a thing. 222 00:12:56,480 --> 00:12:59,199 Speaker 1: And so we had this really great idea that just 223 00:12:59,679 --> 00:13:03,840 Speaker 1: little longer had an application. Yeah he was. He basically 224 00:13:03,840 --> 00:13:07,160 Speaker 1: invented the first music subscription service exactly. Yeah, and he 225 00:13:07,200 --> 00:13:11,800 Speaker 1: had multiple channels to like when you subscribed, you got news, 226 00:13:12,320 --> 00:13:15,080 Speaker 1: you got dance music. There was like I think three 227 00:13:15,080 --> 00:13:20,000 Speaker 1: different channels you could choose from Howard Stern. Yea, Howard 228 00:13:20,120 --> 00:13:24,720 Speaker 1: Stern was back then Baba booie. So he had that 229 00:13:24,760 --> 00:13:27,480 Speaker 1: technology though, and he said, you know what, this is 230 00:13:27,480 --> 00:13:30,600 Speaker 1: a good idea. Though, maybe I can think of how 231 00:13:30,600 --> 00:13:35,920 Speaker 1: to use this in offices and stores. And he looked 232 00:13:35,960 --> 00:13:39,959 Speaker 1: up at Kodak, very successful corporation, and said, I love 233 00:13:40,000 --> 00:13:42,480 Speaker 1: that name, and I love music. Let's just call it music. 234 00:13:43,640 --> 00:13:47,560 Speaker 1: And history changed and maybe we should take a break. Okay, 235 00:13:47,640 --> 00:14:17,760 Speaker 1: let's do it all right, we'll be right back. So, 236 00:14:17,840 --> 00:14:21,600 Speaker 1: in the parlance of today, Chuck Um, George Square and 237 00:14:21,680 --> 00:14:29,640 Speaker 1: his Musaic Corporation pivoted from home consumer markets to business markets. 238 00:14:30,000 --> 00:14:33,080 Speaker 1: And that just knocked it out of the park because 239 00:14:33,080 --> 00:14:35,359 Speaker 1: it turned out that there were a lot of companies 240 00:14:35,880 --> 00:14:39,720 Speaker 1: UM hotels, restaurants, clubs. I think the store club was 241 00:14:39,760 --> 00:14:43,600 Speaker 1: an early UM customer that said, you know what, it's 242 00:14:43,640 --> 00:14:45,880 Speaker 1: really going to make our place seem fancy if we've 243 00:14:45,880 --> 00:14:50,200 Speaker 1: got music piping in UM all the time. So yes, 244 00:14:50,280 --> 00:14:52,800 Speaker 1: we would like to sign up for your service. And 245 00:14:52,800 --> 00:14:55,720 Speaker 1: that's really where music kind of started to take off. Yeah, 246 00:14:55,840 --> 00:15:00,600 Speaker 1: so music, Um, I mean we have and even said 247 00:15:00,600 --> 00:15:05,120 Speaker 1: what it is. Surely people know. But music are instrumental tracks. 248 00:15:06,040 --> 00:15:08,200 Speaker 1: And you did mention that there were no vocals, so 249 00:15:08,240 --> 00:15:10,520 Speaker 1: we kind of hinted that big one. But there are 250 00:15:10,560 --> 00:15:15,640 Speaker 1: instrumental tracks that are cover songs of kind of anything 251 00:15:15,680 --> 00:15:17,720 Speaker 1: you can think of. I mean that I've heard some 252 00:15:17,720 --> 00:15:20,920 Speaker 1: some music of some heavy rock. Um. It can be 253 00:15:21,120 --> 00:15:24,160 Speaker 1: classical music, it can be old standards. But the point 254 00:15:24,200 --> 00:15:26,560 Speaker 1: is they are instrumental versions that are re recorded. They 255 00:15:26,560 --> 00:15:31,040 Speaker 1: don't just take the vocals out. It's not karaoke style. UM. 256 00:15:31,080 --> 00:15:35,960 Speaker 1: It is rerecord arranged and recorded by professional, really good 257 00:15:36,040 --> 00:15:41,400 Speaker 1: musicians orchestras sometimes and it is, uh, that's what it is, 258 00:15:41,480 --> 00:15:45,440 Speaker 1: and it's great the end, and very very frequently, um, 259 00:15:45,480 --> 00:15:49,120 Speaker 1: it's it's made into a much more mellow version of itself. 260 00:15:49,240 --> 00:15:53,440 Speaker 1: Like any rough edges are taken off the Since they 261 00:15:53,440 --> 00:15:55,800 Speaker 1: take the vocals out, it's not like there's not there, 262 00:15:55,840 --> 00:15:58,600 Speaker 1: that vocal melody is non existent any longer. They just 263 00:15:58,640 --> 00:16:01,080 Speaker 1: replace it with something else. So if they're trying to 264 00:16:01,120 --> 00:16:04,120 Speaker 1: go for something like a little more upbeat or up tempo, 265 00:16:04,440 --> 00:16:08,080 Speaker 1: they'll replace the vocals, would say, like a saxophone if 266 00:16:08,080 --> 00:16:10,200 Speaker 1: they're trying to do something a little more mellow, they'll 267 00:16:10,240 --> 00:16:14,640 Speaker 1: replace the vocals with a string section or harp perhaps. Yeah, 268 00:16:14,880 --> 00:16:16,960 Speaker 1: that's one of the things that that music is very 269 00:16:17,000 --> 00:16:20,320 Speaker 1: famous for, is, like matt what's called masses of strings, 270 00:16:20,320 --> 00:16:23,560 Speaker 1: just strings upon strings. In fact, one of the early 271 00:16:24,200 --> 00:16:29,360 Speaker 1: um I guess big name groups that produced music was 272 00:16:29,400 --> 00:16:33,520 Speaker 1: called A hundred and one strings. They probably were absolutely 273 00:16:33,800 --> 00:16:36,600 Speaker 1: accurate in that, like, there's just a lot tons of 274 00:16:36,640 --> 00:16:41,640 Speaker 1: strings everywhere. Um violence Cello's viola is every every string 275 00:16:41,680 --> 00:16:44,240 Speaker 1: instrument you can throw at it. They just layer upon 276 00:16:44,360 --> 00:16:49,160 Speaker 1: layer in these songs. It's one of the hallmarks of music. Yeah. 277 00:16:49,280 --> 00:16:52,680 Speaker 1: The and there are there are many versions of Antonio 278 00:16:52,760 --> 00:16:55,760 Speaker 1: Carlos Showbim's Girl from Ipanema, but the music version and 279 00:16:56,360 --> 00:16:59,120 Speaker 1: one of the most popular, and that one one strings 280 00:16:59,480 --> 00:17:04,080 Speaker 1: version is the most ubiquitous from that lot. Um I 281 00:17:04,119 --> 00:17:06,240 Speaker 1: do encourage people to go watch the YouTube though, of 282 00:17:06,320 --> 00:17:10,440 Speaker 1: Frank Sinatra and Joe Beam singing that song live on TV, 283 00:17:11,960 --> 00:17:14,640 Speaker 1: because it's great in every way. They're just sitting next 284 00:17:14,640 --> 00:17:17,160 Speaker 1: to each other and the shot isn't wide at first, 285 00:17:17,160 --> 00:17:18,800 Speaker 1: and they're just sort of singing back and forth to 286 00:17:18,800 --> 00:17:20,840 Speaker 1: each other, and Frank Stone is saying, and then it 287 00:17:20,880 --> 00:17:24,840 Speaker 1: cuts to the wide and Frank is like totally kicked 288 00:17:24,840 --> 00:17:27,280 Speaker 1: back with his legs crossed with a cigarette in his hand, 289 00:17:28,320 --> 00:17:30,959 Speaker 1: exactly like you would hope. But he looks like, I mean, 290 00:17:30,960 --> 00:17:32,760 Speaker 1: he looks like he just not rolled out of bed 291 00:17:32,800 --> 00:17:35,560 Speaker 1: because he's put together, but he looks like he rolled 292 00:17:35,600 --> 00:17:39,480 Speaker 1: from his wicker bag to his wicker chair for this performance. 293 00:17:39,960 --> 00:17:44,080 Speaker 1: Can I get some cocaine in here? Baby? It's Joe 294 00:17:44,119 --> 00:17:47,040 Speaker 1: Piscopo is Frank Sinatra? Um? Do you ever listen to 295 00:17:47,119 --> 00:17:50,960 Speaker 1: Joe Beam's stuff? Oh? Yeah, I love that old lounge stuff. 296 00:17:51,000 --> 00:17:54,760 Speaker 1: It's really great Brazilian stuff. Yeah, his record Stone Flower 297 00:17:54,880 --> 00:17:58,480 Speaker 1: is just a masterpiece from beginning to end. But that's 298 00:17:58,640 --> 00:18:01,720 Speaker 1: a good party music. That's another thing though too. It's 299 00:18:01,800 --> 00:18:06,320 Speaker 1: like it's so mellow, um that to take that kind 300 00:18:06,320 --> 00:18:09,840 Speaker 1: of music and then make it into music is like 301 00:18:10,680 --> 00:18:13,520 Speaker 1: it's almost like it takes a certain amount of audacity, 302 00:18:14,720 --> 00:18:17,080 Speaker 1: you know, Like I was listening to I found so 303 00:18:17,200 --> 00:18:19,080 Speaker 1: there's I want to I want to point people to 304 00:18:19,160 --> 00:18:23,480 Speaker 1: two different music um records that are on YouTube. UM. 305 00:18:23,600 --> 00:18:27,800 Speaker 1: One is called More Than Music Period and Environment. It's 306 00:18:27,840 --> 00:18:32,600 Speaker 1: a music record and it has a version of sailing 307 00:18:32,720 --> 00:18:40,440 Speaker 1: Christopher Crosses sailing exactly. They figured out how to basically 308 00:18:40,440 --> 00:18:46,200 Speaker 1: make you lose control of your bladder listening to this. Yeah, um, 309 00:18:46,240 --> 00:18:48,000 Speaker 1: that's a good one. And then the other one is 310 00:18:48,080 --> 00:18:53,240 Speaker 1: called the Blue Album. Uh, and it is from nineteen 311 00:18:53,520 --> 00:18:56,760 Speaker 1: seventy four, I believe. And it's just both of them 312 00:18:56,760 --> 00:19:00,760 Speaker 1: are really great. That's good, good introductions to music if 313 00:19:00,800 --> 00:19:03,480 Speaker 1: you're not into it already. All right, So music is 314 00:19:03,480 --> 00:19:06,159 Speaker 1: trucking along in the thirties. Uh, they get to the 315 00:19:06,200 --> 00:19:09,480 Speaker 1: forties and they think, you know what, we need a 316 00:19:09,520 --> 00:19:12,000 Speaker 1: better way to sell this stuff and to pitch this 317 00:19:12,680 --> 00:19:18,040 Speaker 1: two businesses and corporations. So why don't we hire some 318 00:19:18,119 --> 00:19:22,000 Speaker 1: people to research music and to figure out what kinds 319 00:19:22,000 --> 00:19:25,920 Speaker 1: of music keep people happy and working? And because people, 320 00:19:26,080 --> 00:19:27,959 Speaker 1: you know, they work hard in the morning and then 321 00:19:28,000 --> 00:19:30,320 Speaker 1: they sort of lag a bit before lunch, and then 322 00:19:30,320 --> 00:19:33,399 Speaker 1: they really lag sort of a couple of hours after lunch. 323 00:19:34,160 --> 00:19:35,760 Speaker 1: So why don't we do this? So why don't we 324 00:19:35,800 --> 00:19:40,159 Speaker 1: study it? Let's call it stimulus progression. It's a bit pseudoscience. 325 00:19:41,040 --> 00:19:45,480 Speaker 1: It makes sense it is in that it's not been proven. 326 00:19:45,960 --> 00:19:49,560 Speaker 1: It makes sense to everyone who I feel like knows 327 00:19:49,600 --> 00:19:52,600 Speaker 1: about it. Like sure, music can pick you up and 328 00:19:52,640 --> 00:19:56,320 Speaker 1: make you work harder. But it's pseudoscience in that it's 329 00:19:56,320 --> 00:20:00,400 Speaker 1: I don't think it's ever been scientifically proven, okay, because 330 00:20:00,400 --> 00:20:03,119 Speaker 1: I keep seeing it just like dismissed as pseudoscience. But 331 00:20:03,160 --> 00:20:05,800 Speaker 1: then there were plenty of early studies that were done 332 00:20:05,800 --> 00:20:09,840 Speaker 1: by legitimate industrial psychologists and other like efficiency experts that 333 00:20:09,920 --> 00:20:12,840 Speaker 1: kind of thing that showed that there there really was 334 00:20:12,920 --> 00:20:19,040 Speaker 1: a significant um like improvement and productivity or less sick days, 335 00:20:19,160 --> 00:20:22,560 Speaker 1: that kind of stuff in places that have musaic compared 336 00:20:22,600 --> 00:20:25,760 Speaker 1: to places that didn't have music pumped into the office. Yeah, 337 00:20:25,800 --> 00:20:29,600 Speaker 1: I think maybe they're specific claims about a work day, Okay, 338 00:20:29,960 --> 00:20:32,800 Speaker 1: might have been a little and I mean everywhere I 339 00:20:32,800 --> 00:20:35,919 Speaker 1: read said it was basically not a marketing scam but 340 00:20:36,040 --> 00:20:39,879 Speaker 1: a marketing tool that they kind of invented. I got you. 341 00:20:40,119 --> 00:20:42,959 Speaker 1: But but so one thing to say about this we're 342 00:20:42,960 --> 00:20:45,240 Speaker 1: going to talk about it in a second stimulus progression, 343 00:20:45,680 --> 00:20:49,879 Speaker 1: is that they did kind of plow money that they 344 00:20:49,880 --> 00:20:52,360 Speaker 1: were making. They were making a lot of money starting 345 00:20:52,359 --> 00:20:55,919 Speaker 1: in the late forties early fifties, Um, they plowed it 346 00:20:56,000 --> 00:21:00,119 Speaker 1: back into research to basically come up with scientific it 347 00:21:00,160 --> 00:21:03,160 Speaker 1: ince to back up their claims, which you can really 348 00:21:03,240 --> 00:21:06,680 Speaker 1: kind of see the ghost of George Square still looming 349 00:21:06,680 --> 00:21:09,120 Speaker 1: over the company. You know, this this decade or so 350 00:21:09,840 --> 00:21:13,240 Speaker 1: after he died. UM that it's always been this kind 351 00:21:13,280 --> 00:21:20,000 Speaker 1: of uh, science interested, if not science based company. UM 352 00:21:20,040 --> 00:21:23,680 Speaker 1: that's also been an early adopter of technology, as we'll see. Yeah, 353 00:21:24,080 --> 00:21:26,560 Speaker 1: I mean that is certainly fair. It was never just like, hey, 354 00:21:26,600 --> 00:21:29,280 Speaker 1: we're just gonna play a bunch of what people might 355 00:21:29,280 --> 00:21:33,480 Speaker 1: consider droll background music, like they really did. I think 356 00:21:33,640 --> 00:21:35,000 Speaker 1: I don't think it was a scam. I think they 357 00:21:35,000 --> 00:21:40,480 Speaker 1: really did try to study UM working environments, and what 358 00:21:40,560 --> 00:21:43,040 Speaker 1: they did with his stimulus progression was they divided the 359 00:21:43,040 --> 00:21:48,479 Speaker 1: work day into fifteen minute increments and basically set a 360 00:21:48,640 --> 00:21:53,040 Speaker 1: DJ playlist every fifteen minutes two and they assigned a 361 00:21:53,080 --> 00:21:55,879 Speaker 1: stimulus value from one to six, one being really really mellow, 362 00:21:56,240 --> 00:21:59,760 Speaker 1: six being you know, super up. And they basically went 363 00:21:59,800 --> 00:22:04,640 Speaker 1: through and almost like a Pandora sort of curated playlist 364 00:22:04,680 --> 00:22:08,280 Speaker 1: type of thing to get people to work hard and 365 00:22:08,280 --> 00:22:14,680 Speaker 1: efficiently throughout a day, and companies bought in, including the U. S. Army. Yeah. 366 00:22:14,760 --> 00:22:17,320 Speaker 1: I think World War two is basically cited as the 367 00:22:18,359 --> 00:22:21,600 Speaker 1: moment when music kind of proved itself enough at least 368 00:22:21,680 --> 00:22:24,880 Speaker 1: to start being adopted by very large companies, and then 369 00:22:25,080 --> 00:22:26,879 Speaker 1: within a few years after the war, by like the 370 00:22:27,000 --> 00:22:29,920 Speaker 1: very early fifties, they started to spread more and more 371 00:22:29,960 --> 00:22:33,080 Speaker 1: to even smaller and smaller companies. Uh. And it was 372 00:22:33,119 --> 00:22:37,119 Speaker 1: this idea that if you played music and music you know, 373 00:22:37,560 --> 00:22:42,520 Speaker 1: patented stimulus progression model, um, you know you're going to 374 00:22:42,560 --> 00:22:47,800 Speaker 1: avoid that mid morning slump that like every worker goes through, 375 00:22:48,040 --> 00:22:51,040 Speaker 1: you know, in productivity, and then the mid afternoon slump. 376 00:22:51,080 --> 00:22:53,360 Speaker 1: You could avoid that too, And think about how many 377 00:22:53,359 --> 00:22:56,560 Speaker 1: more widgets you could make if your employees don't you know, 378 00:22:56,720 --> 00:22:59,960 Speaker 1: slack off productivity wise at ten thirty, from ten thirty 379 00:23:00,040 --> 00:23:03,240 Speaker 1: to lunch, and then from like to thirty until they 380 00:23:03,240 --> 00:23:06,680 Speaker 1: go home. Like imagine if this this very pleasant music 381 00:23:06,840 --> 00:23:09,480 Speaker 1: is just kind of keeping them humming along what what 382 00:23:09,560 --> 00:23:15,320 Speaker 1: people call a forward us just unconscious sense of forward momentum. 383 00:23:15,359 --> 00:23:20,959 Speaker 1: The tempo in your environment is moving subtly faster and 384 00:23:21,040 --> 00:23:25,440 Speaker 1: faster and so um to keep people from going insane. 385 00:23:25,520 --> 00:23:28,919 Speaker 1: Part of the stimulus progression was that the songs in 386 00:23:28,960 --> 00:23:31,800 Speaker 1: a fifteen minute increment would kind of go up in tempo, 387 00:23:31,880 --> 00:23:34,240 Speaker 1: and then you'd have a fifteen minute break of silence 388 00:23:34,640 --> 00:23:37,000 Speaker 1: and then the music would come back on again. But 389 00:23:37,040 --> 00:23:41,679 Speaker 1: then this fifteen minutes there their first song, the tempo 390 00:23:41,720 --> 00:23:44,280 Speaker 1: of their first song would probably start a little faster 391 00:23:44,680 --> 00:23:46,840 Speaker 1: than the tempo of the first song of the last 392 00:23:46,840 --> 00:23:49,240 Speaker 1: fifteen minutes, And so all of a sudden, next thing 393 00:23:49,280 --> 00:23:52,719 Speaker 1: you know you're making which it's like a maniac because 394 00:23:53,160 --> 00:23:57,720 Speaker 1: you're being manipulated by this stimulus progression model, at least 395 00:23:57,720 --> 00:24:01,199 Speaker 1: again according to music. I I get what you're saying, Like, 396 00:24:01,480 --> 00:24:04,600 Speaker 1: it's not like, you know, Harvard came along and said, yes, 397 00:24:04,680 --> 00:24:07,520 Speaker 1: we've studied this thoroughly, and this is exactly what happens. 398 00:24:07,800 --> 00:24:11,480 Speaker 1: This is you know, company claims. But it is intuitively 399 00:24:11,600 --> 00:24:15,080 Speaker 1: sensible at least. Well, yeah, I mean you need only 400 00:24:15,160 --> 00:24:19,880 Speaker 1: to host house party and play and play music yourself 401 00:24:20,400 --> 00:24:23,159 Speaker 1: to determine how music can affect the mood of a 402 00:24:23,160 --> 00:24:26,320 Speaker 1: group of people. Put on group group is in the heart, 403 00:24:26,400 --> 00:24:29,240 Speaker 1: and you know what's gonna happen. Yeah, everybody's gonna shake 404 00:24:29,280 --> 00:24:31,720 Speaker 1: their group thing. Everyone's gonna shape their group things, shake 405 00:24:31,800 --> 00:24:35,119 Speaker 1: their group thing. If you put in uh old sour 406 00:24:35,160 --> 00:24:39,840 Speaker 1: plus Brian ENO's music for Airports not a good party thing, 407 00:24:40,359 --> 00:24:42,719 Speaker 1: No it's not. And since you brought him up for 408 00:24:42,720 --> 00:24:46,399 Speaker 1: the second time. I say, um, we discussed Brian, you know, 409 00:24:46,720 --> 00:24:50,199 Speaker 1: momentarily sure. I mean I love that record, and I 410 00:24:50,280 --> 00:24:54,520 Speaker 1: love a lot of his stuff, including his ambient music 411 00:24:54,720 --> 00:24:59,119 Speaker 1: Experimental Um records. I think it's really really good stuff 412 00:24:59,160 --> 00:25:02,240 Speaker 1: to have on if it's a nice gray day outside 413 00:25:02,359 --> 00:25:06,160 Speaker 1: and you're getting work done. I really enjoyed his background music, 414 00:25:06,880 --> 00:25:10,000 Speaker 1: but it's definitely not up in any way. You know, 415 00:25:10,040 --> 00:25:12,040 Speaker 1: what I found is a really good one for for 416 00:25:12,119 --> 00:25:14,639 Speaker 1: what you just described. Do you ever listen to Future 417 00:25:14,640 --> 00:25:18,399 Speaker 1: Sound of London. No. They have an album, like a 418 00:25:18,440 --> 00:25:22,679 Speaker 1: double album called life Forms, and it's it's about as 419 00:25:22,720 --> 00:25:25,080 Speaker 1: amazing as ambient gets. So you should check that one out. 420 00:25:25,400 --> 00:25:28,879 Speaker 1: Emily Embily, Emily got me into ambient. I call her 421 00:25:28,880 --> 00:25:31,800 Speaker 1: Embully when she's listening to that stuff. She really got me. 422 00:25:31,880 --> 00:25:33,720 Speaker 1: She called an ambient groove. She really got me into 423 00:25:33,760 --> 00:25:38,280 Speaker 1: that stuff. Over the years. Is that like um, like 424 00:25:38,440 --> 00:25:42,400 Speaker 1: zero seven and uh, you know stuff that's she calls 425 00:25:42,400 --> 00:25:45,080 Speaker 1: it ambient groovy, just sort of sort of mellow and 426 00:25:45,160 --> 00:25:49,320 Speaker 1: groovy and like zero seven and more Chiba. And it 427 00:25:49,480 --> 00:25:51,520 Speaker 1: was a certain era I think where that stuff peaked 428 00:25:51,880 --> 00:25:55,320 Speaker 1: Massive Attack a little bit. Oh yeah, it's good stuff. Yeah, 429 00:25:55,320 --> 00:25:57,840 Speaker 1: I think you'd like life forms. Then the future sound 430 00:25:57,840 --> 00:26:00,000 Speaker 1: of London stuff is normally a lot a little more. 431 00:26:00,200 --> 00:26:02,960 Speaker 1: You know, it's super cerebral and intelligent, but it's also 432 00:26:03,200 --> 00:26:06,160 Speaker 1: fairly dancy life forms his way, it's probably their most 433 00:26:06,200 --> 00:26:09,480 Speaker 1: ambient stuff around. So you know, though, let's get back 434 00:26:09,480 --> 00:26:10,959 Speaker 1: to him. He kind of came up with this as 435 00:26:11,000 --> 00:26:15,040 Speaker 1: an as an antidote to music, right, Yes, if you 436 00:26:15,080 --> 00:26:18,639 Speaker 1: like ambient music, you better thank your lucky stars for muzak. 437 00:26:18,840 --> 00:26:22,680 Speaker 1: Because we're not from Musach. You might not have ambient 438 00:26:22,800 --> 00:26:25,280 Speaker 1: music at least not now. Maybe it becoming fifty years 439 00:26:25,280 --> 00:26:29,439 Speaker 1: from now, who knows. Yeah, he said, um I loved it. 440 00:26:29,480 --> 00:26:32,800 Speaker 1: In this article says, as reported by Red Bull Music, 441 00:26:34,040 --> 00:26:35,840 Speaker 1: uh Ena said this, and this was I think for 442 00:26:35,880 --> 00:26:38,480 Speaker 1: the liner notes actually the airport or music for airports. 443 00:26:38,840 --> 00:26:41,399 Speaker 1: Whereas can music's intention is to brighten the environment by 444 00:26:41,440 --> 00:26:44,560 Speaker 1: adding stimulus to it, ambient music is intended to induce 445 00:26:44,600 --> 00:26:48,840 Speaker 1: calm and space and a space to think. Uh Ambient 446 00:26:48,880 --> 00:26:51,399 Speaker 1: music must be able to accommodate many levels of listening 447 00:26:51,400 --> 00:26:54,720 Speaker 1: attention without enforcing one. In particular, it must be as 448 00:26:54,760 --> 00:26:59,800 Speaker 1: ignorable as it is interesting. So so he hits on 449 00:27:00,000 --> 00:27:02,960 Speaker 1: something though that people would come to really resent about. 450 00:27:03,240 --> 00:27:07,960 Speaker 1: Um music is not even just necessarily the syrup nous 451 00:27:07,960 --> 00:27:11,480 Speaker 1: of the music itself, but the intent behind the music. 452 00:27:11,520 --> 00:27:16,800 Speaker 1: That it was always uh intended to basically manipulate your 453 00:27:16,840 --> 00:27:21,199 Speaker 1: mood into making you a better worker, a more docile consumer. 454 00:27:21,800 --> 00:27:25,479 Speaker 1: Um that that it was poking at your brain to 455 00:27:25,520 --> 00:27:27,520 Speaker 1: get to get you to do things that you may 456 00:27:27,600 --> 00:27:30,720 Speaker 1: or may not want to do. Maybe your your will 457 00:27:30,840 --> 00:27:33,320 Speaker 1: be less likely to punch some guy on the bus 458 00:27:33,320 --> 00:27:35,720 Speaker 1: because there's music playing, which is a good thing. We 459 00:27:35,720 --> 00:27:38,600 Speaker 1: should not be punching other people on the bus. But 460 00:27:38,760 --> 00:27:41,479 Speaker 1: the point is that you're being mind controlled in a 461 00:27:41,520 --> 00:27:49,000 Speaker 1: certain way, and eventually people got kind of resentful of that. Yeah, 462 00:27:49,160 --> 00:27:52,040 Speaker 1: we're not there yet. Though we're not there yet. There 463 00:27:52,080 --> 00:27:55,000 Speaker 1: was actually a point in time, though, Chuck, where music 464 00:27:55,640 --> 00:27:59,320 Speaker 1: and popular music were basically one and the same. Yeah, 465 00:27:59,440 --> 00:28:02,480 Speaker 1: that was sort of um, I mean one of the 466 00:28:02,480 --> 00:28:06,280 Speaker 1: heydays of music certainly was in that. When you know, 467 00:28:06,320 --> 00:28:09,840 Speaker 1: when Glenn the Glenn Miller Orchestra was pop music on 468 00:28:09,880 --> 00:28:13,000 Speaker 1: the radio. Music wasn't a far stretch from some of 469 00:28:13,040 --> 00:28:15,600 Speaker 1: that stuff, so it was sort of all one and 470 00:28:15,640 --> 00:28:18,480 Speaker 1: the same. I think it was as that as styles 471 00:28:18,560 --> 00:28:22,080 Speaker 1: changed and the sixties and seventies start rolling along, that 472 00:28:22,320 --> 00:28:25,439 Speaker 1: music became really sort of a bad word to a 473 00:28:25,440 --> 00:28:27,960 Speaker 1: lot of people, right. And one of the reasons I 474 00:28:28,000 --> 00:28:30,879 Speaker 1: saw that really explained it to me, because you know, 475 00:28:31,440 --> 00:28:34,760 Speaker 1: things change. The society just changed between the nineteen fifties 476 00:28:34,760 --> 00:28:39,560 Speaker 1: and the nineteen sixties. Um, it just abruptly changed. But 477 00:28:40,360 --> 00:28:43,600 Speaker 1: to the that doesn't fully explain why music just was 478 00:28:43,760 --> 00:28:48,200 Speaker 1: suddenly looked down upon. A good explanation I saw is 479 00:28:48,240 --> 00:28:52,200 Speaker 1: that lyrics became really really important in the league sixties. 480 00:28:52,440 --> 00:28:57,240 Speaker 1: People had something to say, and music does not include lyrics. 481 00:28:57,680 --> 00:29:01,040 Speaker 1: It completely undermines the point of music if you put 482 00:29:01,120 --> 00:29:03,840 Speaker 1: lyrics in or don't you know, don't rearrange the lyrics 483 00:29:03,840 --> 00:29:08,760 Speaker 1: with strings. Um So music kind of couldn't. I couldn't 484 00:29:08,840 --> 00:29:10,840 Speaker 1: keep up with that. It's not like it went away, 485 00:29:11,000 --> 00:29:12,960 Speaker 1: it doubled down. It kept doing what it was doing. 486 00:29:13,080 --> 00:29:15,760 Speaker 1: And in fact, it would take some of those pop 487 00:29:15,840 --> 00:29:19,480 Speaker 1: hits that had really, um monumentally important lyrics and just 488 00:29:19,520 --> 00:29:21,440 Speaker 1: take the lyrics out and replace it with a saxophone 489 00:29:21,520 --> 00:29:23,719 Speaker 1: or something like that. Yeah, they didn't think you do that. 490 00:29:23,760 --> 00:29:25,600 Speaker 1: I think it's interesting. They could have had a really 491 00:29:25,600 --> 00:29:28,960 Speaker 1: mellow singer at a certain point come in and they 492 00:29:29,120 --> 00:29:31,840 Speaker 1: really respect the fact that they were like, nope, the 493 00:29:31,920 --> 00:29:34,360 Speaker 1: singer as a violin and I don't want to hear 494 00:29:34,400 --> 00:29:37,920 Speaker 1: it anymore. Right. But a lot of these songwriters, in particular, 495 00:29:38,000 --> 00:29:44,760 Speaker 1: like I think Joan Bayez, Um, Bruce Springsteen, Boz Scags, 496 00:29:46,200 --> 00:29:49,040 Speaker 1: all of them refused to let their their music um 497 00:29:49,080 --> 00:29:53,360 Speaker 1: be covered by music or any of its competitors. UM. 498 00:29:53,400 --> 00:29:55,880 Speaker 1: But Paul Simon I saw, said he always knew he 499 00:29:55,920 --> 00:29:58,040 Speaker 1: had a hit when he heard a music version of it, 500 00:29:58,360 --> 00:30:00,960 Speaker 1: like at the Mall or something like that, which is 501 00:30:01,040 --> 00:30:05,160 Speaker 1: kind of like Weird Al covering Nirvana. Like Cobain said 502 00:30:05,160 --> 00:30:07,720 Speaker 1: that he knew that Nirvana had made it when Weird 503 00:30:07,760 --> 00:30:10,880 Speaker 1: Al covered smells like teen Spirit. I think that's basically 504 00:30:10,920 --> 00:30:15,160 Speaker 1: the same thing. Oh. I think most musicians, unless you're 505 00:30:15,840 --> 00:30:19,000 Speaker 1: a Ted Nugent, who uh And we'll get to that. 506 00:30:19,040 --> 00:30:22,160 Speaker 1: But very famously sort of offered to buy music when 507 00:30:22,160 --> 00:30:24,360 Speaker 1: they fell upon a hard time so he could basically 508 00:30:24,680 --> 00:30:28,560 Speaker 1: burn it to the ground. I think most musicians deep 509 00:30:28,600 --> 00:30:30,280 Speaker 1: down think it's kind of an honor when one of 510 00:30:30,280 --> 00:30:33,280 Speaker 1: their songs is music ified. It's got Yeah, you'd have 511 00:30:33,320 --> 00:30:36,040 Speaker 1: to play. I just want to find out what somebody's 512 00:30:36,040 --> 00:30:37,240 Speaker 1: going to do with it, because, like I was saying 513 00:30:37,280 --> 00:30:40,560 Speaker 1: at the beginning, like it really takes some creativity to 514 00:30:40,720 --> 00:30:43,400 Speaker 1: come up with, Okay, what can I replace this with 515 00:30:43,880 --> 00:30:47,160 Speaker 1: that's not just completely predictable or boring, but also isn't 516 00:30:47,160 --> 00:30:50,320 Speaker 1: gonna grab everybody's attention because it's again not the point 517 00:30:50,320 --> 00:30:54,360 Speaker 1: of music. It's it's um one of the the the 518 00:30:54,640 --> 00:30:56,240 Speaker 1: I don't know if it was a slogan of the 519 00:30:56,360 --> 00:31:00,000 Speaker 1: music corporation or not, but they basically said that they 520 00:31:00,040 --> 00:31:05,440 Speaker 1: fill in the awkward pauses in life to where yeah, 521 00:31:05,480 --> 00:31:07,600 Speaker 1: you don't like it's like you were saying at the party, 522 00:31:07,680 --> 00:31:09,480 Speaker 1: you if you're at a party that doesn't have any 523 00:31:09,560 --> 00:31:13,480 Speaker 1: music on, you just probably just get smashed out of 524 00:31:13,480 --> 00:31:16,320 Speaker 1: your skull because you're just trying to lubricate the social 525 00:31:16,320 --> 00:31:19,080 Speaker 1: situation so much. Whereas if you put on music, it's 526 00:31:19,080 --> 00:31:21,080 Speaker 1: like it takes a lot of the edge off. That 527 00:31:21,280 --> 00:31:23,800 Speaker 1: was one of the points too with music. And then 528 00:31:23,840 --> 00:31:26,240 Speaker 1: also to kind of get you to to linger a 529 00:31:26,280 --> 00:31:29,560 Speaker 1: little longer when you were shopping in a store. Um, 530 00:31:29,600 --> 00:31:31,760 Speaker 1: that was that was part of it as well. Yeah, 531 00:31:31,800 --> 00:31:35,720 Speaker 1: I mean music, We almost always have music on in 532 00:31:35,760 --> 00:31:39,040 Speaker 1: our house, unless you know it's night and we're watching, 533 00:31:39,120 --> 00:31:41,600 Speaker 1: you know, a movie or watching something on TV. But 534 00:31:42,160 --> 00:31:45,680 Speaker 1: at almost all waking hours we have music playing in 535 00:31:45,760 --> 00:31:48,320 Speaker 1: our home, and it just feels weird and quiet and 536 00:31:49,200 --> 00:31:53,240 Speaker 1: not full of life when it's when there's no music happening, right, 537 00:31:53,560 --> 00:31:56,800 Speaker 1: it's strange. It can be strange, for sure. Should we 538 00:31:57,000 --> 00:32:00,760 Speaker 1: take a break? Yeah, we're we're we have re basically 539 00:32:00,840 --> 00:32:05,560 Speaker 1: the early seventies, which is music's first crisis point, and 540 00:32:05,600 --> 00:32:36,200 Speaker 1: we'll come back to that after this. All right, So 541 00:32:36,280 --> 00:32:43,480 Speaker 1: I'm born in and uh and music starts to die 542 00:32:43,480 --> 00:32:47,000 Speaker 1: a little bit. A little real rock and roller came 543 00:32:47,000 --> 00:32:50,960 Speaker 1: into the world, that's right, born with a Jane jacket 544 00:32:50,960 --> 00:32:53,840 Speaker 1: with the Van Halen logo on marker in the back. 545 00:32:54,280 --> 00:32:56,560 Speaker 1: It did not go away completely though. It was just 546 00:32:56,640 --> 00:33:01,120 Speaker 1: sort of, um, I guess the beginning of the end. 547 00:33:01,160 --> 00:33:03,680 Speaker 1: But that didn't mean there wasn't still a business model 548 00:33:03,680 --> 00:33:07,680 Speaker 1: for music, because music was never about its popularity, no, 549 00:33:07,840 --> 00:33:09,880 Speaker 1: but there was a time where it was popular. Like 550 00:33:09,960 --> 00:33:13,440 Speaker 1: JFK had it on Air Force one, Eisenhower had it 551 00:33:13,480 --> 00:33:16,720 Speaker 1: piped into the White House, UM, it was playing on 552 00:33:16,840 --> 00:33:21,680 Speaker 1: board Apollo eleven, UM like it was like it was everywhere, 553 00:33:21,760 --> 00:33:26,240 Speaker 1: Like it's really hard to get across, um how ubiquitous 554 00:33:26,240 --> 00:33:27,760 Speaker 1: it was. But I found a quote from a guy 555 00:33:27,840 --> 00:33:31,920 Speaker 1: named Professor Gary Gumpert of Queen's College in New York. 556 00:33:32,480 --> 00:33:36,480 Speaker 1: He said that that at the time, music was just 557 00:33:36,640 --> 00:33:41,160 Speaker 1: kind of amniotic fluid that surrounds us. It never startles us. 558 00:33:41,200 --> 00:33:43,520 Speaker 1: It is never too loud, it's never too silent. It's 559 00:33:43,560 --> 00:33:46,120 Speaker 1: always there. And that was what it was like. You're 560 00:33:46,200 --> 00:33:49,880 Speaker 1: just kind of moving from one placid bucolic field to 561 00:33:49,960 --> 00:33:52,640 Speaker 1: the next, going from mall, the mall, store to store, 562 00:33:52,680 --> 00:33:56,040 Speaker 1: elevator to elevator, bus ride to bus ride. Um, it 563 00:33:56,120 --> 00:33:59,800 Speaker 1: was just absolutely everywhere. So compared to that, the idea 564 00:33:59,840 --> 00:34:04,040 Speaker 1: that it's absolutely everywhere unquestioned. Um. Yeah. It really kind 565 00:34:04,040 --> 00:34:05,800 Speaker 1: of started to take a bit of a downturn in 566 00:34:05,800 --> 00:34:08,000 Speaker 1: the seventies, but it just didn't go anywhere yet. It 567 00:34:08,040 --> 00:34:10,680 Speaker 1: took decades for it to really take a hit. Yeah. 568 00:34:10,719 --> 00:34:13,880 Speaker 1: I mean even in the eighties that was syndicated nineteen countries. 569 00:34:13,920 --> 00:34:17,160 Speaker 1: There were eighty million people listening, whether or not they 570 00:34:17,200 --> 00:34:20,279 Speaker 1: wanted to or not, listening to music every day. And 571 00:34:20,320 --> 00:34:22,680 Speaker 1: the company ended up being bought and sold a couple 572 00:34:22,680 --> 00:34:26,319 Speaker 1: of times over the years. I think in eighty one, 573 00:34:27,200 --> 00:34:29,920 Speaker 1: or in seventy two, a company called Teleprompter owned it. 574 00:34:30,680 --> 00:34:34,279 Speaker 1: In eighty one, Westinghouse bought it. And I don't know 575 00:34:34,360 --> 00:34:37,920 Speaker 1: if I believe this. The story goes that Westinghouse learned 576 00:34:38,000 --> 00:34:42,080 Speaker 1: later on when they were buying Teleprompter that they owned music, 577 00:34:42,120 --> 00:34:44,960 Speaker 1: and apparently they didn't know that. That's what funding Universe 578 00:34:45,040 --> 00:34:47,440 Speaker 1: dot Com says. I don't know. I mean, who doesn't. 579 00:34:48,440 --> 00:34:52,120 Speaker 1: Maybe back then they didn't do research into purchasing entire corporations, 580 00:34:52,120 --> 00:34:54,279 Speaker 1: but they were on a lot of scotch at the time. Man, 581 00:34:54,760 --> 00:34:58,560 Speaker 1: Although we've had companies that bought websites, and then they 582 00:34:58,680 --> 00:35:01,200 Speaker 1: learned that there was a podcast bro attached. So yeah, 583 00:35:01,280 --> 00:35:03,120 Speaker 1: I think I've heard of that Things you Should Do 584 00:35:03,320 --> 00:35:06,160 Speaker 1: or something like that. Yeah, that was actually that that 585 00:35:06,200 --> 00:35:09,040 Speaker 1: could happen now that I think about it, that's right. Yeah. 586 00:35:09,080 --> 00:35:12,240 Speaker 1: I kind of actually felt a deeper affinity from music 587 00:35:12,280 --> 00:35:14,200 Speaker 1: when I learned how many times they've been passed around 588 00:35:14,520 --> 00:35:18,759 Speaker 1: corporation by corporation. Uh. And then I think in the um, 589 00:35:18,800 --> 00:35:20,719 Speaker 1: I think it was was when did Yesco come along? 590 00:35:20,760 --> 00:35:24,920 Speaker 1: Without the nineties? So Yesco was around from the sixties 591 00:35:25,480 --> 00:35:28,200 Speaker 1: well when they finally came together though, right, Yeah, but 592 00:35:28,239 --> 00:35:31,319 Speaker 1: they were early competitor, I guess that kind of a 593 00:35:31,360 --> 00:35:38,080 Speaker 1: mid midlife competitor to um uh to Musaic. But by 594 00:35:38,120 --> 00:35:41,319 Speaker 1: the eighties, Yesco had established a name for itself by 595 00:35:41,320 --> 00:35:45,600 Speaker 1: doing basically the opposite of what music did. Rather than 596 00:35:46,400 --> 00:35:51,120 Speaker 1: making you know, uh covers of canned music without lyrics, 597 00:35:51,360 --> 00:35:53,560 Speaker 1: they would just go get the licenses of like the 598 00:35:53,680 --> 00:35:57,400 Speaker 1: hot new song of the of the moment and play 599 00:35:57,440 --> 00:36:00,400 Speaker 1: those and so rather than background music, which is what 600 00:36:00,480 --> 00:36:04,560 Speaker 1: music whole jam was, these guys were pioneering foreground music. 601 00:36:05,160 --> 00:36:08,480 Speaker 1: And they were just a small little outfit from Seattle 602 00:36:08,960 --> 00:36:11,080 Speaker 1: that you know. It was kind of like the little 603 00:36:11,120 --> 00:36:15,400 Speaker 1: engine that could. And they changed the entire landscape, the 604 00:36:15,400 --> 00:36:20,200 Speaker 1: audio landscape of the United States. Um just by being persistent, 605 00:36:20,239 --> 00:36:23,520 Speaker 1: by getting that that that word out that hey, now 606 00:36:23,920 --> 00:36:27,720 Speaker 1: foregrounds the way to go, not background that's old stuff. Yeah, 607 00:36:27,800 --> 00:36:30,040 Speaker 1: And I think that's why today when you go into 608 00:36:30,040 --> 00:36:33,000 Speaker 1: Public's to do your grocery shopping, you'll hear Christopher Cross 609 00:36:33,040 --> 00:36:36,879 Speaker 1: singing sailing instead of the music version of sailing. Yeah. 610 00:36:37,120 --> 00:36:40,680 Speaker 1: Can't we just get both though? Or do we have 611 00:36:40,760 --> 00:36:44,759 Speaker 1: to choose? I mean, I'm I'm a big Christopher Cross fan. 612 00:36:44,920 --> 00:36:47,319 Speaker 1: You're not gonna find a bigger fan than me, for real? 613 00:36:47,400 --> 00:36:50,800 Speaker 1: You you like him that much? He's great, Uh to 614 00:36:51,200 --> 00:36:53,240 Speaker 1: his two big albums I still have on my shelf. 615 00:36:53,960 --> 00:36:55,960 Speaker 1: Oh yeah, Well he's sitting in the other room in 616 00:36:56,080 --> 00:36:59,759 Speaker 1: my house right now. I guess you're the bigger fan. Yeah, 617 00:37:00,040 --> 00:37:02,600 Speaker 1: you're like, no, no, no, he's just tied up. Well 618 00:37:02,680 --> 00:37:04,880 Speaker 1: I was gonna say he's not here on on his 619 00:37:04,920 --> 00:37:07,960 Speaker 1: will and his own will. In fact, you could make 620 00:37:08,000 --> 00:37:10,319 Speaker 1: a pretty strong case he's here against as will. But 621 00:37:11,520 --> 00:37:18,800 Speaker 1: so in those when Yesco got Um officially involved with music, 622 00:37:18,840 --> 00:37:22,120 Speaker 1: I think music was did they actually file for bankruptcy 623 00:37:22,239 --> 00:37:24,400 Speaker 1: or were they just at that sort of mount precipice 624 00:37:24,680 --> 00:37:27,200 Speaker 1: Not yet, they were teetering right there on the edge, 625 00:37:27,200 --> 00:37:29,800 Speaker 1: And it was actually they were bought by the Fields Company, 626 00:37:29,840 --> 00:37:32,720 Speaker 1: the company that owns Marshall Fields. So Chicago makes another 627 00:37:32,760 --> 00:37:36,799 Speaker 1: appearance um and the Fields Company said we like where 628 00:37:36,840 --> 00:37:40,120 Speaker 1: this Yesco group is going. We're gonna merge with them. 629 00:37:40,280 --> 00:37:44,920 Speaker 1: So Musaic actually merged with Yesco Um, the smaller company, 630 00:37:44,960 --> 00:37:48,000 Speaker 1: but then ended up moving to Seattle right before the 631 00:37:48,040 --> 00:37:53,160 Speaker 1: grunge movement hit. So Seattle's big musical contribution before grunge 632 00:37:53,360 --> 00:37:58,160 Speaker 1: was music I remember seeing the I remember seeing that logo. 633 00:37:58,239 --> 00:38:02,200 Speaker 1: I mean you'd probably seen the vans around before and 634 00:38:02,320 --> 00:38:04,880 Speaker 1: really not known it's that M with the circle around it. 635 00:38:05,800 --> 00:38:07,160 Speaker 1: I remember when I first saw that, it was like, 636 00:38:07,160 --> 00:38:10,200 Speaker 1: wait a minute, is that the music? That's yeah, And 637 00:38:10,239 --> 00:38:12,400 Speaker 1: that was a big update. They apparently went with some 638 00:38:12,480 --> 00:38:14,319 Speaker 1: design group I can't remember the name of it that 639 00:38:14,440 --> 00:38:19,399 Speaker 1: just completely reinvented the brand because they went from being 640 00:38:19,400 --> 00:38:24,320 Speaker 1: in the background to manipulating your mood using stimulus progression 641 00:38:24,640 --> 00:38:28,560 Speaker 1: to this other thing, this new sound made up sounding 642 00:38:28,600 --> 00:38:36,960 Speaker 1: thing called um. What's it called quantum physics mechanics? Keep 643 00:38:37,000 --> 00:38:43,400 Speaker 1: guessing what else? Realm leap? No, those are all the quantums. 644 00:38:43,400 --> 00:38:46,280 Speaker 1: I know. There's got to be another one, chuck, because 645 00:38:47,960 --> 00:38:51,279 Speaker 1: I'm still looking. Is that thing called it's called it's 646 00:38:51,320 --> 00:38:56,080 Speaker 1: quantum leap. What was this called quantum leap? Sure? So 647 00:38:56,239 --> 00:38:59,160 Speaker 1: um with this quantum leap thing that they had going on, 648 00:38:59,320 --> 00:39:05,759 Speaker 1: the bacular effect, quantum modulation, quantum modulation. Okay, although I 649 00:39:05,840 --> 00:39:10,520 Speaker 1: like bacular effect, that's a great one. Um with quantum modulation, 650 00:39:11,000 --> 00:39:17,399 Speaker 1: it was um, we are evoking an emotion that is 651 00:39:17,480 --> 00:39:21,160 Speaker 1: now tied forever to this the brand that you're shopping. 652 00:39:21,200 --> 00:39:25,240 Speaker 1: Who store, your shopping and yeah, so like this, um 653 00:39:25,360 --> 00:39:28,200 Speaker 1: this one. So they hire people who make playlists, who 654 00:39:28,200 --> 00:39:33,520 Speaker 1: curate these playlists that are start to finish. Um, they 655 00:39:33,560 --> 00:39:36,160 Speaker 1: all share this one theme. They all kind of have 656 00:39:36,320 --> 00:39:43,520 Speaker 1: this one like cool, um not scary, uh, super hip, beachy, 657 00:39:43,560 --> 00:39:48,759 Speaker 1: you know spring Break two thousand and eight whatever. So 658 00:39:49,160 --> 00:39:52,680 Speaker 1: um that like a company will will say this is 659 00:39:52,800 --> 00:39:54,680 Speaker 1: this is what our brand is all about. Give us 660 00:39:54,680 --> 00:39:57,680 Speaker 1: playlists that fit this. And so now you're you're kind 661 00:39:57,719 --> 00:40:00,640 Speaker 1: of like you feel cool because of the music of 662 00:40:00,800 --> 00:40:03,160 Speaker 1: where you're shopping, and so that makes you want to 663 00:40:03,200 --> 00:40:06,520 Speaker 1: shop and associate yourself with that place even more. That's 664 00:40:06,520 --> 00:40:10,360 Speaker 1: what music, That's what the what's called neo music is 665 00:40:11,040 --> 00:40:14,360 Speaker 1: all about. That's that's the current state of affairs in 666 00:40:14,800 --> 00:40:18,279 Speaker 1: the industry. Yeah, like take if you want to use 667 00:40:18,400 --> 00:40:22,080 Speaker 1: Armani Exchange as an example. What they'll do is they 668 00:40:22,120 --> 00:40:24,799 Speaker 1: will literally try and make like a DJ mix with 669 00:40:25,360 --> 00:40:28,520 Speaker 1: that has beat matches and it doesn't break the momentums 670 00:40:28,520 --> 00:40:31,839 Speaker 1: and it's all cross faded. Whereas if Ann Taylor calls 671 00:40:31,920 --> 00:40:34,000 Speaker 1: them up, they don't want to cross fade. They want 672 00:40:34,000 --> 00:40:36,560 Speaker 1: Selene Dion songs and then a little bit of a 673 00:40:36,600 --> 00:40:39,799 Speaker 1: small break and then a sting song coming on, and 674 00:40:39,880 --> 00:40:43,080 Speaker 1: these gentle fades in and fades out, and you know, 675 00:40:43,160 --> 00:40:47,799 Speaker 1: it's the same sort of stuff, is just curated foreground music. Um. 676 00:40:47,880 --> 00:40:51,520 Speaker 1: What I love about music is in the end, when 677 00:40:51,560 --> 00:40:54,839 Speaker 1: they were finally acquired, they had at one point five 678 00:40:54,920 --> 00:40:59,080 Speaker 1: million commercially recorded songs in their catalog and they call 679 00:40:59,160 --> 00:41:03,040 Speaker 1: that the Well. Right, that's amazing, almost eight hundred Beatles 680 00:41:03,080 --> 00:41:05,960 Speaker 1: songs it is. I think that's why they never fully 681 00:41:06,000 --> 00:41:11,880 Speaker 1: went under, is that catalog kept them commercially viable for sale. Yeah, 682 00:41:12,280 --> 00:41:15,440 Speaker 1: So they were bought and I think two thousand nine 683 00:41:15,560 --> 00:41:20,000 Speaker 1: maybe by a group called Mood Music Atin two eleven, 684 00:41:20,560 --> 00:41:23,200 Speaker 1: and then two years later they retired the music name 685 00:41:23,280 --> 00:41:26,399 Speaker 1: forever just couldn't do anything with it. So now it's 686 00:41:26,440 --> 00:41:30,240 Speaker 1: Mood Music is the company that that owns the Well. 687 00:41:30,480 --> 00:41:33,400 Speaker 1: But they're doing that whole four okay, they're doing that 688 00:41:33,440 --> 00:41:38,680 Speaker 1: whole foreground music quantum modulation type thing where you know, 689 00:41:38,760 --> 00:41:41,560 Speaker 1: you just associate a brand with a certain kind of music, 690 00:41:41,800 --> 00:41:44,760 Speaker 1: Like you would walk into that armand the exchange and here, 691 00:41:45,600 --> 00:41:49,480 Speaker 1: you know, Simon yea Christopher Cross, You'd be like, something's 692 00:41:49,480 --> 00:41:53,560 Speaker 1: off here, the mood mood what is that mood media. 693 00:41:54,080 --> 00:41:56,280 Speaker 1: Their their job is to make sure that there's nothing 694 00:41:56,320 --> 00:41:58,360 Speaker 1: off while you're in that store, that it all just 695 00:41:58,440 --> 00:42:01,239 Speaker 1: kind of fits together and you feel good about where 696 00:42:01,239 --> 00:42:03,279 Speaker 1: you're shopping. I don't know that, man. You want to 697 00:42:03,520 --> 00:42:06,000 Speaker 1: you want to move some Armandi gear put on, you 698 00:42:06,040 --> 00:42:09,520 Speaker 1: can call me out, just blash it, fly off and 699 00:42:09,560 --> 00:42:13,960 Speaker 1: those kids would freak out there they're frosted. Tips would 700 00:42:14,000 --> 00:42:17,520 Speaker 1: stand up on end then and then they're like, what 701 00:42:17,640 --> 00:42:20,520 Speaker 1: is this? This is amazing. I've never felt more alive. 702 00:42:20,840 --> 00:42:25,839 Speaker 1: Why is Chevy Jason here? Oh man. A really cool thing, though, 703 00:42:25,960 --> 00:42:27,920 Speaker 1: is what you were talking about with music being on 704 00:42:27,960 --> 00:42:31,759 Speaker 1: the tech forefront. Uh, it's really cool that over the 705 00:42:31,880 --> 00:42:36,080 Speaker 1: years they were always early adopters of tech, and it's 706 00:42:36,080 --> 00:42:37,719 Speaker 1: funny to think about them that way, but they were 707 00:42:37,760 --> 00:42:40,000 Speaker 1: always on the on the leading edge and the forefront 708 00:42:40,239 --> 00:42:44,399 Speaker 1: of what technology was doing. Yeah, so they I don't 709 00:42:44,400 --> 00:42:47,160 Speaker 1: know if they invented them, but they certainly were early adopters, 710 00:42:47,160 --> 00:42:51,680 Speaker 1: if not pioneers. In vinyl records. People were not using 711 00:42:51,760 --> 00:42:54,680 Speaker 1: vinyl at the time. Then they eventually ditched the vinyl 712 00:42:54,680 --> 00:43:00,000 Speaker 1: records in favor of an electronic brain called mater m. 713 00:43:00,040 --> 00:43:04,040 Speaker 1: The number eight and the letter are Um, which basically 714 00:43:04,200 --> 00:43:08,560 Speaker 1: was a big deck of real the real tapes that 715 00:43:08,640 --> 00:43:10,560 Speaker 1: had a bunch of different songs on it, but they 716 00:43:10,600 --> 00:43:14,400 Speaker 1: had different inaudible pulses that would trigger a different one 717 00:43:14,440 --> 00:43:16,680 Speaker 1: to come on next, so you could curate lists on 718 00:43:16,760 --> 00:43:19,680 Speaker 1: these huge reel to reels. It was just amazing. They 719 00:43:19,680 --> 00:43:22,719 Speaker 1: were using this thing starting in the fifties, so the 720 00:43:22,760 --> 00:43:25,680 Speaker 1: whole thing became kind of automated. They launched their own 721 00:43:25,680 --> 00:43:28,840 Speaker 1: satellite in the seventies, They had a computer database in 722 00:43:28,880 --> 00:43:32,360 Speaker 1: the seventies. Like they were very much uh, pioneers and 723 00:43:32,400 --> 00:43:34,759 Speaker 1: early adopters of a lot of different technology that we 724 00:43:34,840 --> 00:43:37,359 Speaker 1: take for granted today. Yeah, I mean that you could 725 00:43:37,400 --> 00:43:39,880 Speaker 1: make an argument that they were doing the Pandora Spotify 726 00:43:39,960 --> 00:43:44,680 Speaker 1: think decades before they were doing it absolutely um yeah, 727 00:43:44,680 --> 00:43:46,520 Speaker 1: And I mean the whole point of it too, was 728 00:43:46,719 --> 00:43:50,560 Speaker 1: was virtually unchanged. I mean, it's not necessarily to make 729 00:43:50,560 --> 00:43:54,399 Speaker 1: you a docile shopper anymore, but it's two like they're 730 00:43:54,440 --> 00:43:57,640 Speaker 1: trying to make you feel like that brand is part 731 00:43:57,680 --> 00:44:02,360 Speaker 1: of your identity by evoking memories and you using songs 732 00:44:02,440 --> 00:44:08,120 Speaker 1: to unlock them. Totally pretty interesting stuff. Man, I'm gonna 733 00:44:08,160 --> 00:44:09,960 Speaker 1: go work with those two records again, I want to 734 00:44:09,960 --> 00:44:14,400 Speaker 1: write this down. Okay. One is more than music, period 735 00:44:14,560 --> 00:44:19,799 Speaker 1: and environment. Music record that has not just sailing on. 736 00:44:19,840 --> 00:44:25,279 Speaker 1: It has Olivia Newton, John's Magic, has um uh take 737 00:44:25,360 --> 00:44:28,359 Speaker 1: your Time do It Right, which I don't care if 738 00:44:28,360 --> 00:44:30,040 Speaker 1: the lyrics are there or not. If you're sitting next 739 00:44:30,080 --> 00:44:32,680 Speaker 1: to your mom in a doctor's office and baby, you 740 00:44:32,760 --> 00:44:34,920 Speaker 1: can do it. Take your Time, do It Right comes on. 741 00:44:35,280 --> 00:44:37,560 Speaker 1: You both know what what that song is about. You 742 00:44:37,560 --> 00:44:41,280 Speaker 1: know it may even be more uncomfortable in that situation. 743 00:44:41,640 --> 00:44:45,480 Speaker 1: And then it ends with Funky Town. It's a good one. 744 00:44:45,600 --> 00:44:47,600 Speaker 1: The other one is called the Blue Album. It's a 745 00:44:47,680 --> 00:44:51,080 Speaker 1: complete stimulus progression album and it has a bunch of 746 00:44:51,080 --> 00:44:54,359 Speaker 1: good songs on it, including um Orleans Dance with Me, 747 00:44:54,880 --> 00:44:57,560 Speaker 1: which is if you ask me, the music covers way 748 00:44:57,560 --> 00:45:00,319 Speaker 1: better than the original, so not to be can used 749 00:45:00,320 --> 00:45:05,440 Speaker 1: with Wheezers Blue Album. No, that's a little different. And 750 00:45:05,480 --> 00:45:08,000 Speaker 1: then if you're like, oh, it's music is floating my boat, 751 00:45:08,280 --> 00:45:13,040 Speaker 1: go start looking up Ronnie Aldrich, Frank checks Field, Montevanni, 752 00:45:14,040 --> 00:45:17,400 Speaker 1: um and just start there. Yeah. And if eventually you're like, 753 00:45:17,520 --> 00:45:22,600 Speaker 1: I'm feeling really goosey, how about some actual vocalists going on? 754 00:45:23,239 --> 00:45:25,560 Speaker 1: And then you'll just go right into Josh's other favorite, 755 00:45:25,560 --> 00:45:28,799 Speaker 1: which is yat Rock easy listening. I like yat Rock 756 00:45:28,840 --> 00:45:32,280 Speaker 1: a lot too. I'm super right now into West Coast 757 00:45:32,360 --> 00:45:38,279 Speaker 1: cool jazz, um Stan Getz, Chet Baker, um Oh, I 758 00:45:38,320 --> 00:45:40,600 Speaker 1: can't remember. I can't remember his name, but I just 759 00:45:40,640 --> 00:45:43,799 Speaker 1: got into him. He's a great jazz pianist from that era. 760 00:45:44,960 --> 00:45:48,080 Speaker 1: Bill Evans, the Bill Evans Trio, love Bill Evans. You're 761 00:45:48,080 --> 00:45:51,040 Speaker 1: just getting into Bill Evans. Yeah, I just just started 762 00:45:51,080 --> 00:45:53,759 Speaker 1: getting into I. I started with Chet Baker and just 763 00:45:53,800 --> 00:45:56,640 Speaker 1: started working my way out. Vince Garaldi is another great one. 764 00:45:56,640 --> 00:45:58,320 Speaker 1: And I know he's known for the Charlie Brown stuff, 765 00:45:58,320 --> 00:46:01,000 Speaker 1: but all of vince Garaldi is great. You can tell 766 00:46:01,080 --> 00:46:03,400 Speaker 1: just by the Charlie Brown album that he's an amazing 767 00:46:03,480 --> 00:46:07,160 Speaker 1: jazz good stuff. So, Chuck, I have one more thing. 768 00:46:07,280 --> 00:46:10,120 Speaker 1: There's a you know, people hate music a lot, so 769 00:46:10,239 --> 00:46:13,359 Speaker 1: there's some artists who have like tried to a lot 770 00:46:13,400 --> 00:46:15,840 Speaker 1: of artists have tried to make hay out of the 771 00:46:15,840 --> 00:46:19,399 Speaker 1: whole thing. But one guy, David Schaefer, had something from 772 00:46:19,400 --> 00:46:22,160 Speaker 1: back in two thousand or two thousand too. Something. Um. 773 00:46:22,239 --> 00:46:25,919 Speaker 1: He had X ten R dot one and X ten 774 00:46:26,120 --> 00:46:29,000 Speaker 1: R dot two. These two CDs that he released that 775 00:46:29,080 --> 00:46:37,640 Speaker 1: were basically his weird, unnerving remixes of music that just 776 00:46:37,719 --> 00:46:39,799 Speaker 1: turns the whole thing on its head so much so 777 00:46:39,880 --> 00:46:41,840 Speaker 1: that like you may laugh out loud when you first 778 00:46:41,880 --> 00:46:45,440 Speaker 1: hear them. And I believe they're on his website. But 779 00:46:45,520 --> 00:46:48,360 Speaker 1: it's like a it's like music, but what you would 780 00:46:48,360 --> 00:46:52,279 Speaker 1: hear in your nightmares. It's really good. Uh. And I 781 00:46:52,320 --> 00:46:54,279 Speaker 1: believe he's got it on his website to go listen to. 782 00:46:54,360 --> 00:46:56,560 Speaker 1: And I think you can buy the CDs too, So 783 00:46:56,800 --> 00:46:58,759 Speaker 1: check that out and we'll check it out. Okay, Well, 784 00:46:58,800 --> 00:47:01,240 Speaker 1: if you want to know more about music to start 785 00:47:01,360 --> 00:47:05,120 Speaker 1: listening and loving, just just don't pre judge. How about that? 786 00:47:05,960 --> 00:47:08,560 Speaker 1: And since I said don't prejudge everybody, that means it's 787 00:47:08,600 --> 00:47:13,600 Speaker 1: time for a listener mail. You know. Before we do 788 00:47:13,680 --> 00:47:18,239 Speaker 1: listener mail, we want to issue a formal apology to 789 00:47:18,400 --> 00:47:22,319 Speaker 1: people that suffer from mesophonia. In the Titanic Part two 790 00:47:22,360 --> 00:47:26,480 Speaker 1: episode listener Mail, someone wrote in about our ad that 791 00:47:26,560 --> 00:47:29,319 Speaker 1: we had where someone was whispering, and I it was 792 00:47:29,400 --> 00:47:32,200 Speaker 1: my fault. Frankly, I started off by sort of teasing 793 00:47:32,640 --> 00:47:35,840 Speaker 1: and whispering. I joined in, you joined in, but I 794 00:47:35,840 --> 00:47:39,239 Speaker 1: think I led you down the Primrose Path. You did, 795 00:47:39,320 --> 00:47:41,319 Speaker 1: but you know, if Chuck jumped off a bridge, when 796 00:47:41,360 --> 00:47:44,120 Speaker 1: I jump off a bridge. Apparently the answers yes, but 797 00:47:44,200 --> 00:47:46,680 Speaker 1: I'm still responsible for that. Well, we heard from plenty 798 00:47:46,680 --> 00:47:48,680 Speaker 1: of people. Um, I had a really nice back and 799 00:47:48,719 --> 00:47:52,720 Speaker 1: forth over email with the original email er. I misinterpreted, 800 00:47:52,960 --> 00:47:55,960 Speaker 1: uh there, um sort of joking tone of the email, 801 00:47:56,160 --> 00:47:58,360 Speaker 1: and she said, yeah, I was trying to be lighthearted 802 00:47:58,360 --> 00:48:00,680 Speaker 1: about it, so I get where you're coming from. Um, 803 00:48:00,680 --> 00:48:03,360 Speaker 1: she was fine, she's going to get tickets to a 804 00:48:03,440 --> 00:48:05,279 Speaker 1: future stuff you should know show, which she is very 805 00:48:05,320 --> 00:48:08,640 Speaker 1: excited about her But um, we worked it out and 806 00:48:08,680 --> 00:48:10,759 Speaker 1: she's good, and we just I didn't know it was 807 00:48:10,800 --> 00:48:12,960 Speaker 1: a real I had heard of misoponia. I didn't know 808 00:48:13,000 --> 00:48:15,879 Speaker 1: it could be such a debilitating condition. Yea. We never 809 00:48:15,920 --> 00:48:18,880 Speaker 1: would have made fun of it, certainly. Um. I just 810 00:48:19,120 --> 00:48:21,000 Speaker 1: sort of thought it was people that are like I 811 00:48:21,080 --> 00:48:24,280 Speaker 1: just don't like people when they eat food and listening 812 00:48:24,320 --> 00:48:27,600 Speaker 1: to that. So now we know, Yes, now we know. 813 00:48:27,760 --> 00:48:30,440 Speaker 1: So thanks to everybody who wrote in, and uh, sorry 814 00:48:30,520 --> 00:48:33,879 Speaker 1: for being jerks about that. Yeah, and um, I think 815 00:48:33,880 --> 00:48:36,960 Speaker 1: we should probably do an episode on mesoponia too, probably, Yes, 816 00:48:37,040 --> 00:48:39,399 Speaker 1: for for sure. I've started to do it before Chuck, 817 00:48:39,480 --> 00:48:42,080 Speaker 1: and there's not that much info out there, so it's 818 00:48:42,080 --> 00:48:44,480 Speaker 1: gonna we will, for sure, I agree with you, but 819 00:48:44,840 --> 00:48:46,680 Speaker 1: it might take a little longer. All right, so all 820 00:48:46,719 --> 00:48:49,759 Speaker 1: apologies everyone, and uh, I hope, I hope this helps 821 00:48:49,800 --> 00:48:53,359 Speaker 1: make it right. Yeah, and now on the listener mail, right, 822 00:48:53,719 --> 00:48:57,160 Speaker 1: all right, I'm gonna call this from Lauren. Hey, guys, 823 00:48:57,800 --> 00:48:59,759 Speaker 1: a man walks down the street and says, why am 824 00:48:59,760 --> 00:49:02,040 Speaker 1: I oft in the middle? The rest of my life 825 00:49:02,080 --> 00:49:04,640 Speaker 1: is so hard? Oh wait a minute, Sorry, what a 826 00:49:04,880 --> 00:49:07,840 Speaker 1: perfect email for this one. I was reading my forearm 827 00:49:07,880 --> 00:49:12,040 Speaker 1: tattooed by accident. Hey, guys, been listening to stuff you 828 00:49:12,040 --> 00:49:13,680 Speaker 1: should know for a few years. Off and turn up 829 00:49:13,680 --> 00:49:15,919 Speaker 1: the volume and play an episode while I cooked dinner. 830 00:49:16,000 --> 00:49:18,759 Speaker 1: My seven year old daughter Lila used to complain, oh, 831 00:49:18,840 --> 00:49:21,680 Speaker 1: you're listening to this again. But I recently called her 832 00:49:21,719 --> 00:49:24,640 Speaker 1: singing the be to the intro music, and she'll casually 833 00:49:24,680 --> 00:49:27,320 Speaker 1: mention things she's heard from time to time. I suspect 834 00:49:27,440 --> 00:49:33,000 Speaker 1: she's fond of the animal episodes. Anyway, you'll jokingly sometimes say, Jerry, well, 835 00:49:33,000 --> 00:49:34,680 Speaker 1: you have to edit that. You're gonna have to edit 836 00:49:34,719 --> 00:49:37,520 Speaker 1: that part out. And it has me curious how often 837 00:49:37,560 --> 00:49:40,320 Speaker 1: things are cut from an episode and why bad jokes 838 00:49:40,719 --> 00:49:43,480 Speaker 1: too long? Have you ever had to completely redo one? 839 00:49:44,120 --> 00:49:45,960 Speaker 1: I think it'd be really interesting to know, and about 840 00:49:46,000 --> 00:49:48,480 Speaker 1: Lila would find it encouraging since she likes to make 841 00:49:48,560 --> 00:49:51,359 Speaker 1: videos of herself singing and dancing for the record, y'all 842 00:49:51,400 --> 00:49:54,400 Speaker 1: make it effortless and uh seem effort lessen, it's always 843 00:49:54,400 --> 00:49:58,480 Speaker 1: a joy to listen to. That is Lauren from monta Vallo, Alabama, 844 00:49:59,520 --> 00:50:04,080 Speaker 1: and she yes, Montevallo, Yeah, you're probably right. You put 845 00:50:04,080 --> 00:50:06,920 Speaker 1: a little too much mustard on there. She says, ps. 846 00:50:06,960 --> 00:50:08,279 Speaker 1: How cool of a mom would I be if my 847 00:50:08,360 --> 00:50:11,200 Speaker 1: daughter heard her names on the podcast? Yeah, So there 848 00:50:11,239 --> 00:50:15,959 Speaker 1: you go, Lauren and Lilah. The answer is very little 849 00:50:16,000 --> 00:50:19,279 Speaker 1: gets edited out, just the singing and dancing like that 850 00:50:19,320 --> 00:50:23,680 Speaker 1: siren in the background. We'll probably just leave that into No, 851 00:50:24,040 --> 00:50:26,959 Speaker 1: we don't edit a lot out occasionally, Like we found 852 00:50:27,000 --> 00:50:30,000 Speaker 1: out when we said this before. Early on, we left 853 00:50:30,000 --> 00:50:32,279 Speaker 1: in the words stumbles and the ums and uhs, and 854 00:50:32,640 --> 00:50:34,719 Speaker 1: just because it's a conversation and we didn't want to 855 00:50:34,760 --> 00:50:38,720 Speaker 1: make it seemed too scripted because it's not, or canned 856 00:50:38,719 --> 00:50:41,320 Speaker 1: because it's not, and so we just left that stuff 857 00:50:41,320 --> 00:50:45,480 Speaker 1: in there. And the only time, like, like I think 858 00:50:45,520 --> 00:50:47,239 Speaker 1: today you had to look something up real quick. But 859 00:50:47,280 --> 00:50:49,360 Speaker 1: that doesn't happen much. Yeah, I had to poke my 860 00:50:49,400 --> 00:50:51,280 Speaker 1: head out of the studio and look at my record 861 00:50:51,280 --> 00:50:54,959 Speaker 1: collection and come up with name. So I mean that's 862 00:50:55,000 --> 00:50:58,200 Speaker 1: gone now. But very little is edited out. It's especially 863 00:50:58,200 --> 00:51:01,320 Speaker 1: after this many years. It's we're not one take wonders, 864 00:51:01,320 --> 00:51:03,839 Speaker 1: but it's Jerry doesn't have the hardest job in the world. 865 00:51:03,880 --> 00:51:09,319 Speaker 1: You know, we've taken it easy on her for years. Yeah. Yeah, 866 00:51:09,440 --> 00:51:11,480 Speaker 1: that that's about it, Chuck. I can't think of anything 867 00:51:11,520 --> 00:51:14,319 Speaker 1: else we really added out. But that's not to say 868 00:51:14,360 --> 00:51:18,600 Speaker 1: that shows that are heavily edited and various kind of 869 00:51:18,640 --> 00:51:20,800 Speaker 1: scripty and slick, like, there's a room for those two. 870 00:51:21,440 --> 00:51:24,040 Speaker 1: Oh yeah, we're not the only way to do it now. 871 00:51:24,080 --> 00:51:26,839 Speaker 1: We're like the music of podcasts. There's other people who 872 00:51:26,840 --> 00:51:29,359 Speaker 1: are all like the Ted NuGen of podcasts, and there's 873 00:51:29,440 --> 00:51:32,680 Speaker 1: room for both. Yea, like Roman Mars the Ted Nugenta podcasting. 874 00:51:32,840 --> 00:51:35,920 Speaker 1: That's right, man, that guy's always wearing like a studded 875 00:51:36,000 --> 00:51:38,839 Speaker 1: leather wrist fan and stuff. I keep waiting on Roman 876 00:51:38,920 --> 00:51:41,480 Speaker 1: to text me and being like, you guys are consistently 877 00:51:41,520 --> 00:51:44,160 Speaker 1: talking smack about me. He doesn't, he doesn't listen, and 878 00:51:44,200 --> 00:51:49,719 Speaker 1: no one he knows. That's impossible. Um so who is that? 879 00:51:49,920 --> 00:51:54,319 Speaker 1: Lila and Lauren correct nice. Well, thank you very much 880 00:51:54,320 --> 00:51:57,400 Speaker 1: for writing in hope. We answered your question. Uh and 881 00:51:57,480 --> 00:51:59,080 Speaker 1: if you want to get in touch with this, like 882 00:51:59,400 --> 00:52:02,440 Speaker 1: Lila and Lauren did, you can send us an email. 883 00:52:02,840 --> 00:52:09,560 Speaker 1: Send it off to stuff podcast at iHeart radio dot com. 884 00:52:09,640 --> 00:52:11,920 Speaker 1: Stuff you Should Know is a production of I heart Radio. 885 00:52:12,400 --> 00:52:15,560 Speaker 1: For more podcasts my heart Radio, visit the iHeart Radio app, 886 00:52:15,760 --> 00:52:18,680 Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows. 887 00:52:21,520 --> 00:52:21,560 Speaker 1: H