1
00:00:05,360 --> 00:00:06,920
Speaker 1: Welcome to Money Making Conversations.

2
00:00:07,000 --> 00:00:08,800
Speaker 2: It's the show that she is the secrets of success

3
00:00:08,840 --> 00:00:12,360
Speaker 2: experience firsthand by Marketing and Brandon expert Rashan McDonald. I

4
00:00:12,400 --> 00:00:14,840
Speaker 2: will know he's giving me advice on many occasions. And in

5
00:00:14,920 --> 00:00:18,079
Speaker 2: case you didn't notice, I'm not broke. You know he'll

6
00:00:18,079 --> 00:00:21,840
Speaker 2: be interviewing celebrity CEOs, entrepreneurs and industry decision make because

7
00:00:21,880 --> 00:00:23,800
Speaker 2: it's what he likes to do, it's what he likes

8
00:00:23,840 --> 00:00:26,279
Speaker 2: to share. Now it's time to hear from my man,

9
00:00:26,800 --> 00:00:29,080
Speaker 2: Rashwan McDonald Money Making Conversations.

10
00:00:29,360 --> 00:00:31,200
Speaker 3: Here we go. Thank you, Thank you.

11
00:00:31,480 --> 00:00:35,280
Speaker 1: Appreciate everybody tuning in today to listen to my show,

12
00:00:35,360 --> 00:00:38,720
Speaker 1: Money Making Conversation. This is Rashaan McDonald. I am the

13
00:00:38,840 --> 00:00:42,920
Speaker 1: host doing this show for you. Last week, I promoted

14
00:00:43,000 --> 00:00:46,840
Speaker 1: heavily that we'll be talking about value proposition. Those two

15
00:00:46,840 --> 00:00:50,280
Speaker 1: words are very magical in my life. Now I didn't

16
00:00:50,400 --> 00:00:54,280
Speaker 1: understand him. My wife challenged me to find out what

17
00:00:54,400 --> 00:00:58,600
Speaker 1: my value proposition was in my business in my personal life,

18
00:00:58,600 --> 00:01:00,640
Speaker 1: and I really didn't know what she was talking. I

19
00:01:00,680 --> 00:01:03,320
Speaker 1: really didn't because of the fact that I have been

20
00:01:03,440 --> 00:01:09,480
Speaker 1: going through life naturally achieving success tied to my willingness

21
00:01:09,560 --> 00:01:13,759
Speaker 1: to work hard or outwork you, my willingness to set goals.

22
00:01:14,280 --> 00:01:18,240
Speaker 1: But I didn't understand the word value proposition. And let

23
00:01:18,240 --> 00:01:20,240
Speaker 1: me give you a quick definition of value proposition, because

24
00:01:20,240 --> 00:01:21,080
Speaker 1: we're going to do two things.

25
00:01:21,080 --> 00:01:21,280
Speaker 3: Here.

26
00:01:21,280 --> 00:01:23,399
Speaker 1: We're going to talk about the career side or your

27
00:01:23,520 --> 00:01:26,880
Speaker 1: job using value proposition, and next week you're going to

28
00:01:26,959 --> 00:01:31,360
Speaker 1: talk about your business or your product using value proposition.

29
00:01:31,680 --> 00:01:35,600
Speaker 1: A quick example of value proposition on the business side

30
00:01:36,319 --> 00:01:39,720
Speaker 1: is when you promote something, some people use slogans just

31
00:01:39,840 --> 00:01:40,160
Speaker 1: do it.

32
00:01:40,480 --> 00:01:41,120
Speaker 3: That's a slogan.

33
00:01:41,200 --> 00:01:44,520
Speaker 1: I don't have to tell you what that brand's associated

34
00:01:44,520 --> 00:01:47,560
Speaker 1: with it because they market it, you know now. But

35
00:01:47,760 --> 00:01:54,120
Speaker 1: products and service are tied to value proposition. For instance,

36
00:01:54,160 --> 00:01:57,480
Speaker 1: just as an example, we know they have a great

37
00:01:57,560 --> 00:02:01,120
Speaker 1: chicken sandwich, but when you see that commercials, they're always

38
00:02:01,120 --> 00:02:04,480
Speaker 1: talking about their customer service. And when you go in,

39
00:02:04,720 --> 00:02:06,520
Speaker 1: you know what I'm talking about. Because you see it,

40
00:02:06,640 --> 00:02:09,480
Speaker 1: you understand it. And so when when brands that put

41
00:02:09,520 --> 00:02:12,360
Speaker 1: themselves in a position that way where they you can

42
00:02:12,480 --> 00:02:16,080
Speaker 1: just talk about what they do, then you automatically know

43
00:02:16,200 --> 00:02:18,720
Speaker 1: that the marketing that they're putting in place is winning.

44
00:02:19,360 --> 00:02:19,720
Speaker 3: And so.

45
00:02:21,160 --> 00:02:23,880
Speaker 1: When you go to their place, they talk about great service.

46
00:02:24,360 --> 00:02:27,600
Speaker 1: Guess what you get good service there. That's what it is.

47
00:02:27,880 --> 00:02:30,400
Speaker 1: Has to happen to you as an individual when you

48
00:02:30,440 --> 00:02:34,240
Speaker 1: go to work. But what what prevents you from being successful?

49
00:02:34,600 --> 00:02:35,760
Speaker 1: And I want you to get a pen out of

50
00:02:35,760 --> 00:02:37,800
Speaker 1: today because I'm gonna get I'm gonna drop some nuggets

51
00:02:37,840 --> 00:02:39,919
Speaker 1: on you. I'm gonna drop some phrases on you. I'm

52
00:02:39,919 --> 00:02:41,560
Speaker 1: gonna drop some things that you want to put on

53
00:02:41,600 --> 00:02:44,600
Speaker 1: your mirror, that you want to you want to share

54
00:02:44,800 --> 00:02:47,519
Speaker 1: with people because of the fact that this is information

55
00:02:47,680 --> 00:02:50,919
Speaker 1: I've been storing in my life and I've been being

56
00:02:50,960 --> 00:02:54,160
Speaker 1: I now to have been successful as an individual. I've

57
00:02:54,200 --> 00:02:57,920
Speaker 1: been successful as a business owner. I've been successful as

58
00:02:57,960 --> 00:03:02,360
Speaker 1: a manager because of talent and because of the fact

59
00:03:02,400 --> 00:03:05,120
Speaker 1: that I was just doing it. I was just working it.

60
00:03:05,200 --> 00:03:07,560
Speaker 1: But is in life a lot easier if you know

61
00:03:07,760 --> 00:03:10,520
Speaker 1: why you are successful, if you can start thinking like

62
00:03:10,560 --> 00:03:14,640
Speaker 1: a corporation, if you can start telling people from jump,

63
00:03:14,680 --> 00:03:17,680
Speaker 1: this is what my value proposition is, and then they

64
00:03:17,760 --> 00:03:22,320
Speaker 1: can understand how much they should pay you. Because if

65
00:03:22,360 --> 00:03:24,400
Speaker 1: you don't have a value proposition on the job that

66
00:03:24,440 --> 00:03:26,720
Speaker 1: you're doing forty hours a week, then you're going to

67
00:03:26,720 --> 00:03:29,960
Speaker 1: be frustrated. You're not going to get promoted, you're not

68
00:03:30,000 --> 00:03:32,360
Speaker 1: going to get a raise, and you're going to be

69
00:03:32,400 --> 00:03:35,960
Speaker 1: a complainer at your job, which will only diminish your

70
00:03:36,120 --> 00:03:40,080
Speaker 1: value proposition. So, rishond, what's a value proposition? Is a

71
00:03:40,080 --> 00:03:42,920
Speaker 1: declarative statement. This is from the This is a definition

72
00:03:43,400 --> 00:03:48,120
Speaker 1: that explains why you should pursue your product a build

73
00:03:48,160 --> 00:03:52,320
Speaker 1: on it. It clearly explains what differentiates you, makes you're

74
00:03:52,400 --> 00:03:56,000
Speaker 1: offering unique. What are you doing at your job that

75
00:03:56,240 --> 00:03:58,800
Speaker 1: justifies a raise, What are you doing at your job

76
00:03:59,760 --> 00:04:03,800
Speaker 1: that justifies a promotion, and why you're the best choice

77
00:04:04,520 --> 00:04:10,000
Speaker 1: for that opportunity. Right there, I'm gonna show you example

78
00:04:10,200 --> 00:04:14,960
Speaker 1: of that. When I got first hired at IBM, and

79
00:04:15,000 --> 00:04:18,479
Speaker 1: I worked two and a half years at IBM, and

80
00:04:18,520 --> 00:04:20,960
Speaker 1: then I worked fortunately two and a half years full time.

81
00:04:21,279 --> 00:04:24,280
Speaker 1: When I got hired, the first thing that they did

82
00:04:24,560 --> 00:04:28,440
Speaker 1: was brought me into office and they asked me what

83
00:04:28,560 --> 00:04:33,839
Speaker 1: were my goals? What were my dreams? What did I

84
00:04:33,839 --> 00:04:36,720
Speaker 1: want to do at IBM? You know what I told him?

85
00:04:37,440 --> 00:04:42,359
Speaker 1: I don't know. Right there, the guy was asking me

86
00:04:42,400 --> 00:04:45,240
Speaker 1: for my value proposition. He didn't say those words, but

87
00:04:45,279 --> 00:04:47,760
Speaker 1: that's what he was asking me for. And I told

88
00:04:47,839 --> 00:04:50,680
Speaker 1: him I don't know. So if I don't know what

89
00:04:50,680 --> 00:04:53,400
Speaker 1: my value proposition is, how am I going to get

90
00:04:53,400 --> 00:04:56,360
Speaker 1: a raised, How I'm going to get promoted? Well, guess

91
00:04:56,360 --> 00:05:02,039
Speaker 1: what happened six months later, guys who was hired simultaneously

92
00:05:03,440 --> 00:05:05,640
Speaker 1: I used to work at the same time that I

93
00:05:05,760 --> 00:05:10,440
Speaker 1: was hired. They were moving in front of me. They

94
00:05:10,440 --> 00:05:14,040
Speaker 1: were doing things I was not doing. So guess what.

95
00:05:14,560 --> 00:05:18,440
Speaker 1: I started hanging out with the negative people use the

96
00:05:18,440 --> 00:05:22,120
Speaker 1: word like and they happened to be white. Okay, so

97
00:05:22,200 --> 00:05:25,560
Speaker 1: guess what I started saying, Well, you know it's a

98
00:05:25,560 --> 00:05:29,120
Speaker 1: white thing. You know. You know it's a racial thing

99
00:05:29,200 --> 00:05:32,720
Speaker 1: going on here, you know, because we got hired at

100
00:05:32,760 --> 00:05:33,520
Speaker 1: the same time.

101
00:05:35,720 --> 00:05:39,360
Speaker 3: And look what they're doing. They're doing stuff they won't.

102
00:05:39,080 --> 00:05:43,000
Speaker 1: Even let me do because I did not tell anybody

103
00:05:43,360 --> 00:05:45,440
Speaker 1: or did I understand my value proposition.

104
00:05:46,480 --> 00:05:47,080
Speaker 3: So guess what.

105
00:05:47,560 --> 00:05:50,560
Speaker 1: I marched into the office with my supervisor, the same

106
00:05:50,600 --> 00:05:56,000
Speaker 1: supervisor who asked me six months earlier what I wanted

107
00:05:56,040 --> 00:06:02,440
Speaker 1: to do at IBM. So I said, sir, and I

108
00:06:02,480 --> 00:06:05,920
Speaker 1: was trying to be politically correct, but I wanted to

109
00:06:06,000 --> 00:06:09,640
Speaker 1: let him know I wasn't happy, I said, sir, you know,

110
00:06:10,480 --> 00:06:13,960
Speaker 1: just by mentioning the two guys were two guys. I said,

111
00:06:14,000 --> 00:06:17,080
Speaker 1: they seem to be doing more than I'm doing, and

112
00:06:17,600 --> 00:06:18,520
Speaker 1: I don't think that's fair.

113
00:06:18,600 --> 00:06:19,479
Speaker 3: I used to work fair.

114
00:06:22,240 --> 00:06:26,279
Speaker 1: He said, Uh, what do you mean? He said, Reshin,

115
00:06:27,320 --> 00:06:30,640
Speaker 1: you still have not told me what.

116
00:06:30,600 --> 00:06:33,520
Speaker 3: You want to do. I said, what do you mean?

117
00:06:33,920 --> 00:06:37,560
Speaker 1: Besides you six months ago, what did you want to

118
00:06:37,600 --> 00:06:39,000
Speaker 1: do at this company?

119
00:06:39,440 --> 00:06:42,320
Speaker 3: And you failed to tell me. I failed to tell

120
00:06:42,480 --> 00:06:44,400
Speaker 3: him my value proposition.

121
00:06:45,640 --> 00:06:49,240
Speaker 1: I failed to tell him my ability to work and

122
00:06:49,320 --> 00:06:51,440
Speaker 1: how I wanted to work and how I wanted to

123
00:06:51,480 --> 00:06:56,320
Speaker 1: achieve success. I did not create a plan. I don't

124
00:06:56,360 --> 00:06:58,640
Speaker 1: care what you're doing. You could be a baker as

125
00:06:58,680 --> 00:07:00,960
Speaker 1: a plan, you could be the a garbage truck working

126
00:07:01,000 --> 00:07:03,360
Speaker 1: on a God. There's a plan, and.

127
00:07:03,360 --> 00:07:07,000
Speaker 3: You can be promoted if you have a plan. But

128
00:07:07,040 --> 00:07:09,320
Speaker 3: if you sit around.

129
00:07:09,760 --> 00:07:13,360
Speaker 1: And you just act frustrated because you want somebody magically

130
00:07:15,760 --> 00:07:19,040
Speaker 1: to drop some money on you, magically promote you, but

131
00:07:19,080 --> 00:07:23,000
Speaker 1: they don't even know what you want to do. That

132
00:07:23,160 --> 00:07:28,800
Speaker 1: was Rashaan McDonald. I did not understand value proposition for me.

133
00:07:29,680 --> 00:07:33,360
Speaker 1: So guess what happened? I told him what I wanted

134
00:07:33,400 --> 00:07:39,840
Speaker 1: to do. Andy, guess what happened? Positive things started happening

135
00:07:39,880 --> 00:07:46,000
Speaker 1: in my life, but I had to do more for

136
00:07:46,080 --> 00:07:50,080
Speaker 1: those positive things to happen at the same salary. That's

137
00:07:50,120 --> 00:07:52,680
Speaker 1: the whole thing about it. If you want to climb

138
00:07:52,760 --> 00:07:56,520
Speaker 1: mount effest, you know you're gonna have to put effort

139
00:07:56,520 --> 00:07:58,760
Speaker 1: into it. It's a lot of people want to climb

140
00:07:58,760 --> 00:08:01,240
Speaker 1: mount efforts. A lot of people don't make it. They

141
00:08:01,240 --> 00:08:04,800
Speaker 1: get tied, come back down. Ooh that's high. I ain't

142
00:08:04,800 --> 00:08:08,440
Speaker 1: know it that high. I take the photos? Can we

143
00:08:08,600 --> 00:08:09,880
Speaker 1: can we take? Can we just do a.

144
00:08:09,840 --> 00:08:11,800
Speaker 3: Helicopter ride up there? That ain't climbing it.

145
00:08:13,320 --> 00:08:15,120
Speaker 1: Some people, you go by their house, they have pictures

146
00:08:15,120 --> 00:08:17,880
Speaker 1: of of I got a picture of the Grand Canyon

147
00:08:18,120 --> 00:08:21,080
Speaker 1: on my house, big old picture. I've never been to

148
00:08:21,160 --> 00:08:26,000
Speaker 1: the Grand Canyon because my value proposition was it's better

149
00:08:26,120 --> 00:08:30,960
Speaker 1: to buy a picture tend to go. So that's not

150
00:08:31,120 --> 00:08:35,360
Speaker 1: short changing myself. They just show value proposition for that moment.

151
00:08:35,720 --> 00:08:38,840
Speaker 1: But in life, I have to talk to you to

152
00:08:38,840 --> 00:08:45,960
Speaker 1: stop this madness because there are three words why not me?

153
00:08:46,160 --> 00:08:51,320
Speaker 1: Write that down. I can say why not you? But

154
00:08:51,400 --> 00:08:55,439
Speaker 1: guess what you're looking in the mirror, so you should

155
00:08:55,480 --> 00:08:59,160
Speaker 1: be saying why not me. It all comes down to

156
00:08:59,240 --> 00:09:03,240
Speaker 1: how much effort what you want to do to achieve success.

157
00:09:04,080 --> 00:09:07,840
Speaker 1: Write this down. You can't be successful unless you have

158
00:09:07,920 --> 00:09:12,679
Speaker 1: a plan. What does plans stand for? A rushon McDonald's

159
00:09:13,120 --> 00:09:17,800
Speaker 1: Lane of success, P for prepare al, for learn, A

160
00:09:17,960 --> 00:09:23,400
Speaker 1: for adjust, and for navigate. Okay, cool, Let's go back

161
00:09:23,440 --> 00:09:26,439
Speaker 1: to that story I told you about and IBM. When

162
00:09:26,440 --> 00:09:29,280
Speaker 1: I didn't tell my man what I wanted to do

163
00:09:29,840 --> 00:09:35,200
Speaker 1: when I got hired, I wasn't prepared. I wasn't willing

164
00:09:35,240 --> 00:09:39,800
Speaker 1: to learn, I wasn't willing to adjust, and I definitely

165
00:09:39,840 --> 00:09:44,120
Speaker 1: didn't navigate. And when you say navigate, that means you

166
00:09:44,120 --> 00:09:48,840
Speaker 1: have to do more. So when I told them what

167
00:09:48,880 --> 00:09:51,280
Speaker 1: I wanted to do, that means when I came to work,

168
00:09:51,360 --> 00:09:54,560
Speaker 1: I had a different attitude. I wasn't just coming to

169
00:09:54,640 --> 00:09:57,280
Speaker 1: work to get a check. I was coming to work

170
00:09:57,280 --> 00:10:02,800
Speaker 1: because I had goals, because I had a plan. See,

171
00:10:02,920 --> 00:10:06,360
Speaker 1: you can't set goals unless you have a plan. Write

172
00:10:06,360 --> 00:10:09,120
Speaker 1: that down. I want somebody writing this down, because I'm

173
00:10:09,120 --> 00:10:11,079
Speaker 1: telling you you got to go through the Why not me?

174
00:10:11,920 --> 00:10:14,679
Speaker 1: You got a plan which is prepared, learn or just

175
00:10:14,760 --> 00:10:19,160
Speaker 1: to navigate, and then you can start setting goals. And

176
00:10:19,240 --> 00:10:21,880
Speaker 1: now when you start setting goals, guess what you can

177
00:10:21,960 --> 00:10:29,680
Speaker 1: start doing? Asking for stuff asking to be evaluated. But

178
00:10:29,720 --> 00:10:30,960
Speaker 1: there's a lot of people out there that don't want

179
00:10:31,000 --> 00:10:37,400
Speaker 1: to be evaluated, afraid of what they might hear, Afraid

180
00:10:37,480 --> 00:10:43,079
Speaker 1: they might hear something negative, Afraid somebody might tell you

181
00:10:43,080 --> 00:10:49,200
Speaker 1: you're not doing enough. So guess what happens to you.

182
00:10:49,200 --> 00:10:52,240
Speaker 1: You get passed up, You become a frustrated employee, You

183
00:10:52,760 --> 00:10:57,080
Speaker 1: about the water cooler, cooler, complaining, and that's when the

184
00:10:57,160 --> 00:10:59,840
Speaker 1: racial thing starts popping up if you're a person of color.

185
00:11:00,640 --> 00:11:02,439
Speaker 1: So I can't I can only speak of my side.

186
00:11:02,480 --> 00:11:04,600
Speaker 1: I can only speak of the conversation I have because

187
00:11:04,600 --> 00:11:07,480
Speaker 1: I've been a person of color all my life. There

188
00:11:07,559 --> 00:11:09,400
Speaker 1: might be some white people over there. They might have

189
00:11:09,440 --> 00:11:13,160
Speaker 1: the same story. I don't know, But I'm just telling

190
00:11:13,200 --> 00:11:16,440
Speaker 1: you about my story and how I can't let you

191
00:11:18,920 --> 00:11:22,880
Speaker 1: do things that will prevent you from being successful because

192
00:11:22,880 --> 00:11:29,600
Speaker 1: you've decided to limit your ability to be great. I

193
00:11:29,640 --> 00:11:32,520
Speaker 1: went to this event where I was honored, called Kings

194
00:11:32,520 --> 00:11:37,439
Speaker 1: and Priests, Great honor, great event. It was a summit,

195
00:11:37,720 --> 00:11:43,200
Speaker 1: men's summit. It was by enhance you mentally, enhance you mentally, spiritually, physically,

196
00:11:43,200 --> 00:11:46,920
Speaker 1: and emotionally. You know, one of my great walkaways was

197
00:11:46,920 --> 00:11:50,600
Speaker 1: that these men were there to be motivated and to

198
00:11:50,679 --> 00:11:54,400
Speaker 1: find answers, because that's all we're looking for out there

199
00:11:54,400 --> 00:11:57,920
Speaker 1: in life is answers. So when I say why not me,

200
00:11:58,840 --> 00:12:02,040
Speaker 1: I'm saying that not to challenge you, for you to

201
00:12:02,080 --> 00:12:04,600
Speaker 1: look into the possibility of how big you can be

202
00:12:04,640 --> 00:12:08,800
Speaker 1: in life. So when I ask you to plan your goal,

203
00:12:09,679 --> 00:12:13,040
Speaker 1: then I'm expecting you to have that in place in

204
00:12:13,120 --> 00:12:16,160
Speaker 1: order for you to achieve success. So when we get

205
00:12:16,200 --> 00:12:20,560
Speaker 1: down to the bottom line, the number one lesson you

206
00:12:20,640 --> 00:12:23,520
Speaker 1: have to say, I don't care if you're eighteen, twenty five,

207
00:12:24,320 --> 00:12:27,840
Speaker 1: forty fifty or sixty five. Do not let your age

208
00:12:28,000 --> 00:12:32,480
Speaker 1: be an excused. That's number one lesson. You've heard that

209
00:12:32,559 --> 00:12:37,000
Speaker 1: you're too young. You've heard that you're too old. You've

210
00:12:37,040 --> 00:12:43,080
Speaker 1: heard that why are you doing that? You have no dreams?

211
00:12:43,960 --> 00:12:46,559
Speaker 1: You should just give up. You can't start that now.

212
00:12:48,360 --> 00:12:52,120
Speaker 1: These people right here, these negative people right here, you

213
00:12:52,160 --> 00:12:55,600
Speaker 1: can allow them to have a role in your life.

214
00:12:55,640 --> 00:13:00,520
Speaker 1: And these people are people you know. Could be your wife,

215
00:13:00,840 --> 00:13:10,400
Speaker 1: could be your children, could be your co workers. Now,

216
00:13:10,960 --> 00:13:16,000
Speaker 1: have I struck a nerve yet? Are you surrounded by

217
00:13:16,080 --> 00:13:19,920
Speaker 1: people who will not allowing you to win? Because you

218
00:13:20,040 --> 00:13:22,920
Speaker 1: work at a place where you go to lunch, you

219
00:13:23,040 --> 00:13:26,079
Speaker 1: hang out with all this negative spirit. All they want

220
00:13:26,120 --> 00:13:28,719
Speaker 1: to do is talk about each other. All they want

221
00:13:28,760 --> 00:13:31,439
Speaker 1: to do is gossip about each other. All they want

222
00:13:31,480 --> 00:13:34,880
Speaker 1: to do is learn about your personal life. So guess what,

223
00:13:36,200 --> 00:13:42,800
Speaker 1: so they can share with everybody else because you did

224
00:13:42,800 --> 00:13:45,960
Speaker 1: not understand your value proposition. Because see what happens is

225
00:13:46,280 --> 00:13:49,400
Speaker 1: once you understand your value proposition, you don't hang out

226
00:13:49,400 --> 00:13:53,760
Speaker 1: with people like that. You ever heard the word like minded?

227
00:13:55,240 --> 00:14:00,480
Speaker 1: You hang out with people like minded? Now you heard

228
00:14:00,480 --> 00:14:08,440
Speaker 1: the word stuck up, hoardy tordy? Think they all that? Well,

229
00:14:08,520 --> 00:14:14,560
Speaker 1: that's what value proposition is. You can't run for president

230
00:14:14,679 --> 00:14:19,000
Speaker 1: and hang out with drug dealers. Two different value propositions,

231
00:14:21,960 --> 00:14:26,240
Speaker 1: but a popular phrase that is out there in the

232
00:14:26,240 --> 00:14:31,040
Speaker 1: streets every day, keeping it real. Well, we're gonna keep

233
00:14:31,080 --> 00:14:34,000
Speaker 1: it real today. If you don't have a value proposition,

234
00:14:34,920 --> 00:14:37,760
Speaker 1: you better get one. When I come back, We're gonna

235
00:14:37,760 --> 00:14:39,720
Speaker 1: get any more detail about this because I'm not through.

236
00:14:39,960 --> 00:14:42,280
Speaker 1: It's about your career. This is about you. I'm gonna

237
00:14:42,320 --> 00:14:44,360
Speaker 1: start doing this more and more on my show. I'm

238
00:14:44,360 --> 00:14:47,440
Speaker 1: gonna start giving information and I want you to write

239
00:14:47,480 --> 00:14:49,480
Speaker 1: it down. And if you want to call police, call

240
00:14:49,960 --> 00:14:53,440
Speaker 1: cause Let's discuss your value proposition. Ideas that are bothering

241
00:14:53,480 --> 00:14:56,720
Speaker 1: you that you feel need to be changed today. Knowing

242
00:14:56,760 --> 00:15:01,560
Speaker 1: your value proposition, learn today, learn your plan, Learn why

243
00:15:01,680 --> 00:15:03,840
Speaker 1: not me. We'll be right back with more money Making

244
00:15:03,880 --> 00:15:05,040
Speaker 1: Conversation Masterclass.

245
00:15:11,760 --> 00:15:15,360
Speaker 3: We'll be right back with more money Making Conversations Masterclass

246
00:15:15,360 --> 00:15:16,680
Speaker 3: with Rushawn McDonald.

247
00:15:18,400 --> 00:15:21,320
Speaker 4: You are now tuned into the money Making Conversations.

248
00:15:21,560 --> 00:15:23,960
Speaker 3: Minute of Inspiration with Rushawn McDonald.

249
00:15:24,520 --> 00:15:27,760
Speaker 5: Hollywood super producer Will Packer has produced films that have

250
00:15:27,880 --> 00:15:30,480
Speaker 5: earned more than one billion dollars at the box office.

251
00:15:30,520 --> 00:15:33,080
Speaker 5: Will Packer tells me why marketing his brand as a

252
00:15:33,080 --> 00:15:35,440
Speaker 5: producer wasn't normal in Hollywood.

253
00:15:35,520 --> 00:15:38,200
Speaker 6: Well, when I came in as a producer, I knew

254
00:15:38,200 --> 00:15:40,400
Speaker 6: how important it was to connect with an artist. That

255
00:15:40,520 --> 00:15:44,000
Speaker 6: really started with my journey at FAM. You because I

256
00:15:44,080 --> 00:15:47,360
Speaker 6: made my first film project, which was Chocolate City, while

257
00:15:47,480 --> 00:15:51,560
Speaker 6: I was still an undergraduate at Family, I was a junior.

258
00:15:51,640 --> 00:15:54,080
Speaker 6: We shot Chocolate City, this a little bitty movie, and

259
00:15:54,120 --> 00:15:56,320
Speaker 6: in order for that film to be successful, I had

260
00:15:56,360 --> 00:15:59,640
Speaker 6: to go out to my audience, my core audience, and

261
00:15:59,840 --> 00:16:02,520
Speaker 6: I've realized I needed to go out and explain to

262
00:16:02,640 --> 00:16:05,120
Speaker 6: that audience why they should care about this film, and

263
00:16:05,160 --> 00:16:08,200
Speaker 6: that really started something that I still do to this day,

264
00:16:08,240 --> 00:16:10,680
Speaker 6: which is going out and trying to touch people with

265
00:16:10,760 --> 00:16:11,800
Speaker 6: every project that I have.

266
00:16:12,000 --> 00:16:14,640
Speaker 5: If you want to hear this full interview with Will Packer,

267
00:16:14,720 --> 00:16:16,800
Speaker 5: visit money Makingcoonversation dot com.

268
00:16:17,440 --> 00:16:21,200
Speaker 7: HBCUs represent Black Excellence. If you attend or are an

269
00:16:21,240 --> 00:16:25,320
Speaker 7: alumnus of an HBCU, we want to hear about your story.

270
00:16:25,400 --> 00:16:29,720
Speaker 7: The My HBCU Story Digital Library will allow current HBCU

271
00:16:29,800 --> 00:16:33,520
Speaker 7: students and alumni to share their stories. More information is

272
00:16:33,560 --> 00:16:37,320
Speaker 7: available at HBCU College Day dot com. You can upload

273
00:16:37,320 --> 00:16:40,120
Speaker 7: a photo. The photo can be recent or from when

274
00:16:40,160 --> 00:16:41,840
Speaker 7: you attended your HBCU.

275
00:16:42,120 --> 00:16:43,160
Speaker 3: More information is.

276
00:16:43,120 --> 00:16:46,640
Speaker 7: Available at HBCU College Day dot com.

277
00:16:47,120 --> 00:16:50,120
Speaker 4: Programming is made possible in part by support from thirty

278
00:16:50,160 --> 00:16:54,240
Speaker 4: eight to fifteen Media, led by Emmy and nubacp Image

279
00:16:54,280 --> 00:16:58,640
Speaker 4: Award winning television producer Forshawan McDonald. Thirty eight fifteen Media

280
00:16:58,720 --> 00:17:05,160
Speaker 4: offers social media management, podcast production, designs logos, and develops websites.

281
00:17:05,320 --> 00:17:11,640
Speaker 4: Additional services include brand management and career development consulting services.

282
00:17:11,840 --> 00:17:15,440
Speaker 4: More information is available at info at thirty.

283
00:17:15,160 --> 00:17:18,040
Speaker 3: Eight to fifteen Media dot com. Keep winning.

284
00:17:20,520 --> 00:17:24,320
Speaker 5: Welcome back to the Money Making Conversations Masterclass hosted by

285
00:17:24,400 --> 00:17:25,280
Speaker 5: Rashaan McDonald.

286
00:17:26,320 --> 00:17:29,600
Speaker 3: I'm doing the special show.

287
00:17:30,080 --> 00:17:33,159
Speaker 1: We have our normal guests on every week, I do

288
00:17:33,240 --> 00:17:38,639
Speaker 1: two interviews Doctor dz Colfil. He be on talking about

289
00:17:38,960 --> 00:17:42,600
Speaker 1: his career and ministry and changing the world and taking

290
00:17:42,640 --> 00:17:44,760
Speaker 1: it from a poll twitch to the streets. But right

291
00:17:44,800 --> 00:17:46,920
Speaker 1: now I want to talk I'm talking to you about

292
00:17:46,920 --> 00:17:50,680
Speaker 1: your career. Next week I'll be talking about your business,

293
00:17:50,680 --> 00:17:57,600
Speaker 1: your products and your value proposition. There plan again, the

294
00:17:57,680 --> 00:18:02,040
Speaker 1: four letters in plan. Prepare that's what peace stands for. Learn,

295
00:18:02,280 --> 00:18:05,040
Speaker 1: That's what the AL stands for. Adjust, that's what the

296
00:18:05,040 --> 00:18:08,120
Speaker 1: A stands for. Navigate that's what the N stands for.

297
00:18:08,480 --> 00:18:11,880
Speaker 1: These lessons and what happens in social media. Social media

298
00:18:11,960 --> 00:18:14,880
Speaker 1: is really has proven to be a detriment in our

299
00:18:14,960 --> 00:18:18,000
Speaker 1: society in a lot of ways because it can convince

300
00:18:18,040 --> 00:18:20,760
Speaker 1: you that you can't win. It'll get you going down

301
00:18:20,760 --> 00:18:25,840
Speaker 1: a track of ignorance. I'll say the word ignorance because

302
00:18:25,840 --> 00:18:28,080
Speaker 1: if you go down that track and you don't understand that,

303
00:18:28,119 --> 00:18:30,600
Speaker 1: I'm gonna just give you an example how racism and

304
00:18:31,359 --> 00:18:32,520
Speaker 1: how people can just put out.

305
00:18:32,440 --> 00:18:34,119
Speaker 3: A racial story just to be a story.

306
00:18:34,480 --> 00:18:37,639
Speaker 1: One of the biggest stories out there in Sportsland is

307
00:18:37,680 --> 00:18:44,240
Speaker 1: the relationship between Travis Kelsey and Taylor Swift. I don't

308
00:18:44,280 --> 00:18:47,400
Speaker 1: care if you don't follow football. You know about this,

309
00:18:48,400 --> 00:18:51,800
Speaker 1: You know about the Swifties, you know about Travis Kelsey.

310
00:18:52,160 --> 00:18:56,160
Speaker 1: You know he got about five thousand TV commercials. Every

311
00:18:56,160 --> 00:18:58,480
Speaker 1: time I come on TV, I said, I just can't

312
00:18:58,480 --> 00:18:59,679
Speaker 1: miss this good handsome guy.

313
00:19:00,000 --> 00:19:01,959
Speaker 3: Thirty three. She's thirty three.

314
00:19:02,200 --> 00:19:06,159
Speaker 1: Now what you have not heard, according to this article

315
00:19:06,200 --> 00:19:11,320
Speaker 1: because of racism, because he plays football and she has

316
00:19:11,400 --> 00:19:14,600
Speaker 1: she's a pop star, right, because of racism? You not

317
00:19:14,680 --> 00:19:19,200
Speaker 1: have You have not received the same attention is Simone

318
00:19:19,320 --> 00:19:24,960
Speaker 1: Biles and her husband Jonathan Owes, who plays for the

319
00:19:24,960 --> 00:19:28,919
Speaker 1: Green Bay Packers. They making that issue out of that.

320
00:19:30,560 --> 00:19:33,040
Speaker 1: Come on there, come on there, don't get caught up

321
00:19:33,040 --> 00:19:36,480
Speaker 1: in there. Don't caught up in there. One lady got

322
00:19:36,480 --> 00:19:40,000
Speaker 1: two hundred and seventy one million Instagram follows. I'm just

323
00:19:40,119 --> 00:19:47,239
Speaker 1: at the instagrams. Simone has seven million. One dude then

324
00:19:47,320 --> 00:19:50,560
Speaker 1: host of Saturday Night Live. I've already told you he

325
00:19:50,640 --> 00:19:54,919
Speaker 1: got fifteen thousand TV commercials. Here is the number one podcast.

326
00:19:57,320 --> 00:19:59,520
Speaker 1: He's got to get inducted into the Pro Football Hall

327
00:19:59,560 --> 00:20:03,000
Speaker 1: of Fame when he retires and he's a defendant Super

328
00:20:03,000 --> 00:20:06,440
Speaker 1: Bowl champan not taking anything away from my mind. He's

329
00:20:06,480 --> 00:20:08,439
Speaker 1: a really good football player because they're telling him a

330
00:20:08,480 --> 00:20:12,080
Speaker 1: check at the Green Bay Packers. But we're talking apples

331
00:20:12,119 --> 00:20:15,920
Speaker 1: and oranges. But people, and these are people who work

332
00:20:16,000 --> 00:20:19,960
Speaker 1: with you, will get you bit out in the wrong

333
00:20:20,040 --> 00:20:24,280
Speaker 1: direction instead of you, focus on you. That's what the

334
00:20:24,359 --> 00:20:26,399
Speaker 1: value proposition is all about. I'm trying to get you

335
00:20:26,480 --> 00:20:29,960
Speaker 1: to be focused on you. What did it takes for

336
00:20:30,119 --> 00:20:33,280
Speaker 1: you to win? What is gonna take for you to

337
00:20:33,400 --> 00:20:39,280
Speaker 1: find your voice? Stop talking to the wrong people. Stop

338
00:20:39,320 --> 00:20:42,760
Speaker 1: talking to the wrong people. I've shared this through and

339
00:20:42,800 --> 00:20:46,400
Speaker 1: shares the story right now. Value proposition, which I did

340
00:20:46,440 --> 00:20:48,960
Speaker 1: not know, and my wife will tell you. She took

341
00:20:49,000 --> 00:20:52,320
Speaker 1: this amazing course with Cornell. She came back way smarter

342
00:20:52,440 --> 00:20:55,000
Speaker 1: than I wanted her to be because she kept asking

343
00:20:55,040 --> 00:20:59,359
Speaker 1: me questions I refuse to answer. O the frustration such

344
00:20:59,400 --> 00:20:59,840
Speaker 1: what you do?

345
00:21:00,080 --> 00:21:01,760
Speaker 3: You know you? When you when you don't know? You?

346
00:21:01,840 --> 00:21:04,880
Speaker 1: Just I don't feel like talking today. I ain't got

347
00:21:04,960 --> 00:21:09,080
Speaker 1: much to say. You know, you fight off ignorance with

348
00:21:09,280 --> 00:21:14,560
Speaker 1: uh uh more ignorance with abruptness. You fight it off

349
00:21:14,560 --> 00:21:17,560
Speaker 1: with uh. I ain't got time. Statements I'll get with

350
00:21:17,600 --> 00:21:20,600
Speaker 1: you later. That's how you fight off ignorance. You fight

351
00:21:20,640 --> 00:21:24,400
Speaker 1: it off with more ignorance, instead of just sitting down

352
00:21:24,440 --> 00:21:27,600
Speaker 1: and looking up the word value proposition and see if

353
00:21:27,600 --> 00:21:31,480
Speaker 1: that word means something to you, See if that word

354
00:21:31,520 --> 00:21:33,840
Speaker 1: has been successful. Because she she coupled them into me.

355
00:21:34,119 --> 00:21:38,600
Speaker 1: She said, look, I think you could actually teach this

356
00:21:38,760 --> 00:21:42,600
Speaker 1: course based on what I know, you know and what

357
00:21:42,840 --> 00:21:46,720
Speaker 1: you have accomplished in life. But I couldn't teach the

358
00:21:46,840 --> 00:21:51,480
Speaker 1: course because I didn't know what value proposition was. I

359
00:21:51,520 --> 00:21:55,080
Speaker 1: didn't know how to apply. What was so special about me?

360
00:21:55,119 --> 00:21:59,720
Speaker 1: What was your what was so unique about me? When

361
00:21:59,720 --> 00:22:03,359
Speaker 1: I look in my career, I understand the uniqueness because

362
00:22:03,359 --> 00:22:06,439
Speaker 1: there's so many lanes of success. But what I didn't

363
00:22:06,440 --> 00:22:10,199
Speaker 1: know was how was I achieving that success? How was

364
00:22:10,240 --> 00:22:13,280
Speaker 1: I achieving that success as an employee? How was I

365
00:22:13,320 --> 00:22:16,280
Speaker 1: achieving this sec to get a raise? How was I

366
00:22:16,320 --> 00:22:20,879
Speaker 1: achieving that success to get promoted? That's where the value

367
00:22:20,920 --> 00:22:24,240
Speaker 1: proposition comes in. And I didn't understand that. So guess

368
00:22:24,280 --> 00:22:27,040
Speaker 1: what I was like, Well, I don't feel like talking, honey,

369
00:22:27,680 --> 00:22:31,360
Speaker 1: get with me later, So I'm telling you to stop that.

370
00:22:34,040 --> 00:22:37,240
Speaker 1: When I was when I was twenty one years old,

371
00:22:38,280 --> 00:22:42,119
Speaker 1: I was doing value proposition and didn't even know it.

372
00:22:42,200 --> 00:22:45,760
Speaker 1: Let me get an example. When I was hard that

373
00:22:45,920 --> 00:22:49,680
Speaker 1: I be am in college. I left a full time

374
00:22:49,760 --> 00:22:52,080
Speaker 1: job because I was wanted to go and just be

375
00:22:52,119 --> 00:22:54,680
Speaker 1: a college student. I wanted to focus on my education

376
00:22:55,040 --> 00:22:58,199
Speaker 1: where they told me you could only work here for

377
00:22:58,280 --> 00:23:01,040
Speaker 1: one semester. I had other job options that didn't have

378
00:23:01,080 --> 00:23:02,960
Speaker 1: that restriction. They say, you can work here as long

379
00:23:02,960 --> 00:23:03,480
Speaker 1: as you want.

380
00:23:03,520 --> 00:23:04,359
Speaker 3: You're really good.

381
00:23:04,760 --> 00:23:08,159
Speaker 1: We want to bring in smart minded people like you.

382
00:23:08,160 --> 00:23:09,640
Speaker 3: You just do it.

383
00:23:09,840 --> 00:23:12,679
Speaker 1: But I saw that big blue on my resume. I

384
00:23:12,720 --> 00:23:16,280
Speaker 1: feel that would look good working forum. That would look good.

385
00:23:17,240 --> 00:23:19,280
Speaker 1: But they told me you could only work one semester.

386
00:23:20,800 --> 00:23:24,960
Speaker 1: So what I did was I started working and I

387
00:23:25,000 --> 00:23:28,560
Speaker 1: started getting to know it's called relationships, finding my voice.

388
00:23:29,920 --> 00:23:34,000
Speaker 1: I started finding my voice. I started finding it. At

389
00:23:34,040 --> 00:23:36,440
Speaker 1: the time, I didn't know that was my value proper position,

390
00:23:37,480 --> 00:23:40,159
Speaker 1: finding out what was unique, finding out what I was

391
00:23:40,200 --> 00:23:43,320
Speaker 1: going to offer to my fellow co workers that no

392
00:23:43,359 --> 00:23:46,879
Speaker 1: one else was going to offer. So I went to

393
00:23:46,920 --> 00:23:50,280
Speaker 1: them and I asked them what didn't they want to do?

394
00:23:52,280 --> 00:23:54,480
Speaker 1: And they told me, and I said, I do it.

395
00:23:56,119 --> 00:23:59,600
Speaker 1: I went to twenty people on that floor It was

396
00:23:59,600 --> 00:24:04,560
Speaker 1: a big old floor just in Houston, Texas, and I

397
00:24:04,600 --> 00:24:06,679
Speaker 1: took all of their work that they didn't want to

398
00:24:06,720 --> 00:24:12,040
Speaker 1: do because I had to. Underbeknownst some myd's strategy, I

399
00:24:12,080 --> 00:24:13,800
Speaker 1: was just doing something I thought that the time, which

400
00:24:13,880 --> 00:24:18,120
Speaker 1: is common sense, but at the time was value proposition.

401
00:24:18,320 --> 00:24:21,760
Speaker 1: I was creating a unique workspace for me that nobody

402
00:24:21,800 --> 00:24:28,000
Speaker 1: else wanted to do what I did, So I was

403
00:24:28,000 --> 00:24:32,880
Speaker 1: doing everybody's work. So guess what I did it in September.

404
00:24:33,560 --> 00:24:39,800
Speaker 1: I did it in October. Come mid November, I started

405
00:24:39,840 --> 00:24:43,840
Speaker 1: letting them know. Guess what, I'll be gone in December.

406
00:24:43,840 --> 00:24:48,639
Speaker 1: They're only going to keep me for one semester. Now,

407
00:24:49,320 --> 00:24:54,879
Speaker 1: according to this program, they had never ever kept anybody

408
00:24:54,920 --> 00:24:59,280
Speaker 1: beyond one semester. But little I know at the time,

409
00:24:59,440 --> 00:25:02,520
Speaker 1: I was e that society my value proposition. I was

410
00:25:02,560 --> 00:25:07,480
Speaker 1: creating a unique space. I was creating a market share

411
00:25:07,520 --> 00:25:10,080
Speaker 1: on that floor that nobody else was doing.

412
00:25:12,119 --> 00:25:12,679
Speaker 3: So guess what.

413
00:25:13,680 --> 00:25:17,520
Speaker 1: I stayed there two and a half years because my

414
00:25:17,720 --> 00:25:24,359
Speaker 1: value proposition that I created was unique and nobody else

415
00:25:24,400 --> 00:25:29,520
Speaker 1: could do it but me. Did I get paid extra money?

416
00:25:29,560 --> 00:25:29,760
Speaker 3: No?

417
00:25:30,760 --> 00:25:34,200
Speaker 1: But I got to work there for another two years.

418
00:25:34,760 --> 00:25:36,800
Speaker 1: And that's all I'm saying in this conversation, if you

419
00:25:36,880 --> 00:25:41,399
Speaker 1: hear me clearly on this, hear this, it's time for

420
00:25:41,440 --> 00:25:44,919
Speaker 1: you to understand. If you are not reaching your dreams,

421
00:25:47,240 --> 00:25:49,399
Speaker 1: why not. Me needs to be put on your mirror

422
00:25:49,440 --> 00:25:52,439
Speaker 1: every day so you canna understand that that's what you

423
00:25:52,480 --> 00:25:54,840
Speaker 1: want to do now. If you don't have a plan,

424
00:25:55,280 --> 00:25:59,960
Speaker 1: please put a plan in place, prepare, learn, or just navigate.

425
00:26:01,600 --> 00:26:03,639
Speaker 1: Don't let age be an excuse. I don't care if

426
00:26:03,640 --> 00:26:05,800
Speaker 1: you're nineteen, I don't care if you're sixty five. Do

427
00:26:05,920 --> 00:26:09,719
Speaker 1: not let age be an excuse. You find your voice

428
00:26:09,920 --> 00:26:12,560
Speaker 1: by talking to positive people. You do not find your

429
00:26:12,640 --> 00:26:19,000
Speaker 1: voice sharing bad ideas with other negative people. Stay away

430
00:26:19,040 --> 00:26:22,639
Speaker 1: from negative people. See I just said, don't talk to

431
00:26:22,720 --> 00:26:26,280
Speaker 1: negative people. Stay away from negative people. Negative people will

432
00:26:26,280 --> 00:26:30,560
Speaker 1: not help you find your voice. Set your goals, which.

433
00:26:30,320 --> 00:26:32,920
Speaker 3: I did not do. Immediately. When you're hired with.

434
00:26:32,920 --> 00:26:35,040
Speaker 1: Your supervisor, I don't care if you're working for a

435
00:26:35,080 --> 00:26:37,080
Speaker 1: fast food restaurant. I don't care if you're working for

436
00:26:37,080 --> 00:26:39,840
Speaker 1: a fortune five hundred company. Go in that office, say

437
00:26:40,200 --> 00:26:42,920
Speaker 1: thank you for hiring me. What do you want me

438
00:26:42,960 --> 00:26:46,040
Speaker 1: to do? Don't be afraid of the work responsibility. That

439
00:26:46,080 --> 00:26:48,200
Speaker 1: person's going to introduce in your life. But that's why

440
00:26:48,200 --> 00:26:51,800
Speaker 1: you got hired. You can't set goals or put a

441
00:26:51,800 --> 00:26:54,920
Speaker 1: plan in place if you don't know what they aspect

442
00:26:54,960 --> 00:27:00,320
Speaker 1: of you. Don't wait around for an opportunity, just do it,

443
00:27:00,840 --> 00:27:03,240
Speaker 1: and we all know what that slogan is associated with.

444
00:27:05,200 --> 00:27:09,800
Speaker 1: I've said this earlier. Not all opportunities when you're building

445
00:27:09,840 --> 00:27:14,840
Speaker 1: your value proposition comes with a check to finally know

446
00:27:15,280 --> 00:27:19,480
Speaker 1: your work environment. That's what I'm talking about today, That's

447
00:27:19,520 --> 00:27:21,359
Speaker 1: what I wanted to talk about today, and hopefully I

448
00:27:21,400 --> 00:27:24,280
Speaker 1: achieved that with everybody who's listened to the show today

449
00:27:24,320 --> 00:27:27,040
Speaker 1: in this first half hour. The first half hour is

450
00:27:27,040 --> 00:27:30,399
Speaker 1: about tapping you on your shoulder and letting you know

451
00:27:30,520 --> 00:27:33,840
Speaker 1: that your greatness can be achieved by your own personal effort,

452
00:27:34,560 --> 00:27:38,600
Speaker 1: but it also can be not achieved by your own

453
00:27:38,800 --> 00:27:42,600
Speaker 1: lack of effort, and the lack of effort is always

454
00:27:42,720 --> 00:27:45,879
Speaker 1: tied to your plan, because if you don't have a plan,

455
00:27:46,480 --> 00:27:50,159
Speaker 1: you will never ever set a goal, and if you

456
00:27:50,200 --> 00:27:52,160
Speaker 1: don't achieve a goal, you will not win.

457
00:27:54,359 --> 00:27:57,520
Speaker 5: Please don't go anywhere. We'll be right back with more

458
00:27:57,600 --> 00:27:58,960
Speaker 5: money making conversations.

459
00:27:59,080 --> 00:27:59,840
Speaker 2: Masterclass