WEBVTT - Winning With Diversity on LinkedIn (How-To Monday) 0:00:00.120 --> 0:00:03.560 Hey, ba fam, here's another how to throw back. In 0:00:03.640 --> 0:00:06.560 honor of Pride Month, we look back at LinkedIn career 0:00:06.640 --> 0:00:10.719 expert Drew McCaskill's appearance from twenty twenty two. He breaks 0:00:10.760 --> 0:00:13.440 down the best way to use LinkedIn for job seekers 0:00:13.760 --> 0:00:18.400 and entrepreneurs. Plus, Drew discusses how diversity plays a role 0:00:18.440 --> 0:00:22.000 in navigating through a post grad career. He's one of 0:00:22.040 --> 0:00:35.080 my favorite guests in Joy. Hey, hey, hey, we're back. 0:00:35.440 --> 0:00:39.200 We're black. We're extra black today. You just wait and see. 0:00:39.520 --> 0:00:40.320 We're brown. 0:00:41.200 --> 0:00:46.000 Oh you are that voice? We're brown? Am hey man? 0:00:46.040 --> 0:00:48.960 They heard that bass, they heard that baritone. That's not 0:00:49.040 --> 0:00:56.400 mandra Hey, Tiffany, how are you? There's some testosterone in 0:00:56.480 --> 0:00:57.400 the show today. 0:00:57.560 --> 0:00:58.400 What am I gonna do? 0:00:58.800 --> 0:00:59.240 I know? 0:01:00.440 --> 0:01:03.800 So excited y'all. Today we have a very very special guest. 0:01:03.800 --> 0:01:05.800 We have been trying to have this gentleman on the 0:01:05.800 --> 0:01:08.280 show for a minute now, but Covid had other plans 0:01:08.680 --> 0:01:11.280 for me, for everyone else. But we are so so 0:01:11.440 --> 0:01:13.760 excited to welcome Drew mccaskell. 0:01:13.440 --> 0:01:14.680 To Brown Ambition. 0:01:15.160 --> 0:01:16.679 So let me tell you a little about Drew before 0:01:16.720 --> 0:01:19.240 we get into you know, let him and bless him 0:01:19.280 --> 0:01:23.399 with bless you with his velvety voice. But Drew and 0:01:23.440 --> 0:01:25.560 why everyone should know about Drew is he's a LinkedIn 0:01:25.680 --> 0:01:30.720 career expert and culture analyst, an inclusion champion, a marketing 0:01:30.800 --> 0:01:33.600 executive at LinkedIn. Of course, he's a career expert and 0:01:33.640 --> 0:01:37.319 communications executive. But before LinkedIn, I mean Drew's career just 0:01:37.319 --> 0:01:40.480 spans runs the gamut. He most recently was leading D 0:01:40.600 --> 0:01:44.000 and I Diversity and Inclusion Strategy for the Global Sales, 0:01:44.040 --> 0:01:47.960 Marketing and Public Affairs function at Facebook might have heard 0:01:48.000 --> 0:01:52.880 of it and US consumer Marketing and Global Communications at Nielsen, 0:01:53.240 --> 0:01:56.600 where he also led communications for Nielsen China. And he 0:01:56.680 --> 0:01:59.680 was named one of PR Week's Top forty under forty 0:02:00.240 --> 0:02:04.360 p R executives and co authored y'all co authored the 0:02:04.480 --> 0:02:08.760 award winning Diverse Intelligence series on the economic and cultural 0:02:08.840 --> 0:02:14.400 impact of multi cultural consumers. So, without further ado, welcome 0:02:14.440 --> 0:02:14.920 to the show. 0:02:15.000 --> 0:02:17.799 Drew. Yes, Hey, thank you all for having me. This 0:02:17.880 --> 0:02:20.000 is amazing. I'm loving it. 0:02:20.960 --> 0:02:23.800 So I have been on a shoot show many times, 0:02:23.800 --> 0:02:25.160 and you guys might have heard of at the Karen 0:02:25.200 --> 0:02:27.720 Hunter show. Karen is a girl, and so Ju and 0:02:27.720 --> 0:02:30.799 I have been guests many times and often sometimes we'll 0:02:30.800 --> 0:02:34.000 be on at the same damn time and. 0:02:34.000 --> 0:02:37.400 The same damn time, and I love every minute of it. Look, 0:02:37.600 --> 0:02:39.839 not only were we on at the same time, but 0:02:40.360 --> 0:02:45.640 my nieces both got your book. That's awesome. I was like, 0:02:45.840 --> 0:02:48.239 I was like my I was like, y'all, we got 0:02:48.240 --> 0:02:51.320 to all get our money right and this is this 0:02:51.440 --> 0:02:54.160 is this is going to give us the jump start 0:02:54.200 --> 0:02:58.560 we need. So I am I am also a fan. 0:02:58.919 --> 0:02:59.919 So awesome. 0:03:00.440 --> 0:03:02.919 Well, I'm really excited. First and foremost, tell people, what 0:03:02.960 --> 0:03:06.400 does a professional LinkedIn at Career Expert do? Yes, what 0:03:06.400 --> 0:03:06.560 are you? 0:03:06.560 --> 0:03:09.320 A lot of what I do is sort of break 0:03:09.440 --> 0:03:12.520 down into in the layman's terms, like some of the 0:03:12.520 --> 0:03:16.040 things of how one to effectively use our platform, as 0:03:16.120 --> 0:03:19.880 well as to talk a little bit about trends, things 0:03:19.880 --> 0:03:22.519 that are happening in the marketplace, like for job seekers 0:03:22.880 --> 0:03:26.360 to help you understand. I mean, I lean in heavily 0:03:26.440 --> 0:03:30.000 to having conversations with people who look like me and 0:03:30.360 --> 0:03:32.520 kind of helping them decode some of the things that 0:03:32.560 --> 0:03:35.520 are happening in the in the economy and the job market. 0:03:35.520 --> 0:03:37.600 That's sort of like what I've always done, even at 0:03:37.680 --> 0:03:41.200 Serious IO was Culture and Economics contributor at Serious XM. 0:03:41.920 --> 0:03:46.120 My strong opinion is that women and people of color 0:03:46.480 --> 0:03:50.440 need to all of us should have a LinkedIn platfor profile. 0:03:51.360 --> 0:03:53.440 I don't just say that because I work at the company. 0:03:53.520 --> 0:03:56.280 I thought that beforehand, but now I definitely realize that 0:03:56.680 --> 0:03:59.840 every ten seconds, somebody gets a job on LinkedIn, and 0:04:00.840 --> 0:04:04.120 there's a lot of opportunity for information sharing. And I 0:04:04.240 --> 0:04:06.680 truly believe that the people perish for lack of information. 0:04:07.040 --> 0:04:10.440 And when the information is there and free and all 0:04:10.480 --> 0:04:13.880 you have to do is use the tool, I'm like, Yo, 0:04:14.080 --> 0:04:18.360 that's us, let's get on it. Because I think about Twitter, right, 0:04:18.560 --> 0:04:21.640 like African Americans in particular, Let's talk about black folks 0:04:21.640 --> 0:04:25.159 for a second, make up fourteen percent of the US population, 0:04:25.240 --> 0:04:27.320 but we make up about twenty eight percent of active 0:04:27.320 --> 0:04:31.359 conversations on Twitter. Imagine if we over indexed on a 0:04:31.400 --> 0:04:35.920 technology tool and platform that was literally created to connect 0:04:35.920 --> 0:04:39.080 people to economic opportunity. What that could look like. What 0:04:39.120 --> 0:04:42.640 if we over indexed in a place where everybody is 0:04:42.720 --> 0:04:47.839 having conversations about economic opportunity, about getting the bag. That's 0:04:47.839 --> 0:04:52.480 a whole different way of using your time online. And 0:04:52.640 --> 0:04:55.479 part of what I do as a career expert is to, 0:04:56.800 --> 0:05:00.200 you know, I feel like sometimes having a person who 0:05:00.279 --> 0:05:03.080 looks like you, who comes from your community, who sounds 0:05:03.120 --> 0:05:05.839 like you, who talks like you. Giving you that information, 0:05:06.920 --> 0:05:10.720 it will oftentimes make people say, oh, okay, I can 0:05:10.760 --> 0:05:14.640 trust this voice. I mean I had I feel like 0:05:14.640 --> 0:05:18.640 I've built some credibility long before I came to LinkedIn, 0:05:18.920 --> 0:05:21.360 and I think, you know, the mission is good enough 0:05:21.400 --> 0:05:24.359 for me to leverage that credibility to help people understand 0:05:24.360 --> 0:05:25.640 the opportunity that it's out there. 0:05:25.800 --> 0:05:28.280 Yeah, you talk about LinkedIn and listen as a career 0:05:28.360 --> 0:05:30.919 coach myself. Just today I had a client and I 0:05:30.960 --> 0:05:33.839 hear this all the time. I'm scared of LinkedIn, like 0:05:34.200 --> 0:05:35.800 or it's not even I'm scared. They first they say 0:05:35.839 --> 0:05:38.400 they hate it. I hate LinkedIn. I don't want to 0:05:38.400 --> 0:05:40.760 be on LinkedIn. My profile is old and dusty. I 0:05:40.800 --> 0:05:42.720 haven't updated it in years. And you know what it's 0:05:42.760 --> 0:05:45.640 at the core of it is LinkedIn sometimes doesn't feel 0:05:45.680 --> 0:05:48.320 like it's for us. So you mentioned like Twitter, you 0:05:48.360 --> 0:05:50.400 know twenty I didn't realize that stat. That's just you know, 0:05:50.520 --> 0:05:52.200 black Twitter is so strong. We all know that, but 0:05:52.200 --> 0:05:53.680 I didn't know there was the stat behind it. So 0:05:53.720 --> 0:05:56.320 thank you for that. But how can we make what's 0:05:56.360 --> 0:05:59.559 your take on that why doesn't LinkedIn feel as free, 0:06:00.279 --> 0:06:02.840 you know, for us to join us on the such. 0:06:02.600 --> 0:06:05.240 A fair question. It's such a fair question. And I 0:06:05.240 --> 0:06:07.920 think that black folks are, particularly black women, are thriving 0:06:07.960 --> 0:06:11.719 on LinkedIn, particularly black women entrepreneurs are thriving on LinkedIn. 0:06:13.080 --> 0:06:16.760 But I also think that we're doing we're doing a 0:06:16.839 --> 0:06:19.719 little bit better job I think now and making sure 0:06:19.880 --> 0:06:25.120 that we have content that feels good and it feels like, oh, 0:06:25.160 --> 0:06:27.640 this is for me. One of the reasons why I 0:06:27.680 --> 0:06:32.239 came on board was largely to help us reintroduce LinkedIn 0:06:32.760 --> 0:06:36.279 to consumers who have felt like, oh, I don't think 0:06:36.360 --> 0:06:40.800 it's for me. Actually it is. So I'm having conversations 0:06:40.839 --> 0:06:44.480 in our community about how to use the tool, how 0:06:44.520 --> 0:06:48.920 to make it less daunting, right, how to find information 0:06:49.520 --> 0:06:54.160 that is that's germane to you and your experience, and 0:06:55.200 --> 0:06:57.120 a lot of the things that we did, Like we 0:06:57.360 --> 0:07:03.640 just spent all of February and March doing specific content 0:07:03.800 --> 0:07:08.400 around entrepreneur black entrepreneurs. Right, black folks are black all 0:07:08.520 --> 0:07:12.440 twelve months, not just February. Shout out to that. And 0:07:12.560 --> 0:07:15.800 so in the entire month of March, we highlighted and 0:07:15.840 --> 0:07:19.360 profiled black women entrepreneurs and them telling their stories and 0:07:19.360 --> 0:07:22.720 how they found how they found community as well as 0:07:22.760 --> 0:07:25.680 opportunity on the platform. And the more that you sort 0:07:25.680 --> 0:07:29.520 of have those conversations and amplify those conversations, the more 0:07:29.560 --> 0:07:32.720 when people come to the platform they start to see 0:07:33.000 --> 0:07:36.640 content that looks familiar, right, But we also wanted to 0:07:36.680 --> 0:07:41.520 be incredibly useful and that's a journey and it's a 0:07:41.600 --> 0:07:44.160 journey that I'm excited to be a part of the 0:07:44.680 --> 0:07:49.160 leadership on so that people do feel more, they do 0:07:49.200 --> 0:07:52.600 feel more connected to the platform. But we got a 0:07:52.600 --> 0:07:54.240 lot of work to do and in terms of that, 0:07:54.760 --> 0:07:58.040 and you know, there's a lot of investment going into that. 0:07:58.200 --> 0:08:03.160 But it's also around you know, I think sometimes career 0:08:03.240 --> 0:08:07.840 conversations can feel like medicine, right, and you know, if 0:08:07.840 --> 0:08:10.320 you've got you know, a sugary snack over here and 0:08:10.360 --> 0:08:13.040 a little bit of medicine over here, like that sugary 0:08:13.680 --> 0:08:16.560 you know Twitter snack. I was gonna say it may 0:08:16.600 --> 0:08:17.400 be easier. 0:08:17.080 --> 0:08:19.720 To Twitter convos Drew are not appropriate for LinkedIn. 0:08:23.160 --> 0:08:25.320 He was like, you can't bring all that bratchet to 0:08:25.440 --> 0:08:29.440 LinkedIn And sometimes jobs, okay. 0:08:29.680 --> 0:08:32.679 We have we have we have controls for the chaos, right, 0:08:32.840 --> 0:08:37.040 because it is still a professional platform and that's what 0:08:37.080 --> 0:08:39.920 the conversations are about. And I think that's actually a 0:08:39.960 --> 0:08:40.400 good thing. 0:08:40.880 --> 0:08:43.680 Can I ask a question, Drew? So, So I love 0:08:43.679 --> 0:08:46.120 that you said that black women and entrepreneurs are thriving 0:08:46.160 --> 0:08:49.400 on LinkedIn. So if someone's listening, I would love if 0:08:49.480 --> 0:08:53.240 can you give some best practices if you are an entrepreneur, 0:08:53.840 --> 0:08:55.920 this is the way you should lean in. Versus if 0:08:55.960 --> 0:09:00.280 you you know, are you know, have a career, you 0:09:00.280 --> 0:09:02.240 know that you don't own your own business, This is 0:09:02.280 --> 0:09:04.160 the best practices how you can lean in. Can you 0:09:04.360 --> 0:09:06.560 like kind of differentiate the best ways to lean in 0:09:06.559 --> 0:09:07.360 and those two sides. 0:09:08.240 --> 0:09:10.520 Yeah, So off top, there's a couple of things that 0:09:10.559 --> 0:09:12.600 everyone should just think through. It's like, one, have a 0:09:12.640 --> 0:09:15.640 good have a good profile picture, right, Like you don't 0:09:15.679 --> 0:09:16.880 have to go out and spend a lot of money 0:09:17.080 --> 0:09:20.600 on headshots, but you probably shouldn't have a beach selfie 0:09:20.640 --> 0:09:23.360 on your LinkedIn profile unless you're a surf instructor, right, 0:09:23.600 --> 0:09:25.880 And so I would say, have a great have a 0:09:25.920 --> 0:09:27.960 great picture so people know that you're a real person. 0:09:28.760 --> 0:09:31.840 Be really keen about what your superpower is and talk 0:09:31.840 --> 0:09:36.000 about your skills and your experience right and why what 0:09:36.040 --> 0:09:39.280 people need to know about you as a professional. That's 0:09:39.320 --> 0:09:42.200 really really important. Use keywords that are that are really 0:09:42.280 --> 0:09:45.280 germane to the work that you do right, and talk 0:09:45.320 --> 0:09:49.280 about your skills, skills, skills, skills. That's how people find 0:09:49.320 --> 0:09:52.320 you is based on skills. Skills are the key to 0:09:52.360 --> 0:09:55.839 the algorithm. I will say. In addition to that, if 0:09:55.880 --> 0:09:59.520 you're an entrepreneur, say what you're looking for and figure 0:09:59.559 --> 0:10:02.680 out who what groups there are that you can join 0:10:02.760 --> 0:10:05.679 on the platform. There are lots of groups for entrepreneurs. 0:10:05.679 --> 0:10:08.640 If you're an entrepreneur in finance, join the finance groups. 0:10:08.720 --> 0:10:12.559 If you're an entrepreneur and you have a service or 0:10:12.600 --> 0:10:15.680 a business, do all of those things. If you're a 0:10:15.679 --> 0:10:19.839 professional looking for a traditional job and you're actively looking 0:10:19.880 --> 0:10:22.480 for work, there are a couple of tools. One that 0:10:22.520 --> 0:10:26.320 I think is absolutely amazing and it is called job Alerts. 0:10:26.400 --> 0:10:28.320 Job Alerts allows you to look for a job while 0:10:28.320 --> 0:10:30.760 you're eating, sleeping, working at your current job. Because you 0:10:30.760 --> 0:10:32.520 set up a profile of the types of jobs that 0:10:32.600 --> 0:10:35.560 you want, the geographies that you're looking at, companies that 0:10:35.600 --> 0:10:37.960 you would like to work for, and as soon as 0:10:37.960 --> 0:10:42.079 a job posts on our platform and there are millions 0:10:42.120 --> 0:10:44.920 of jobs that post on our platform globally. Every day 0:10:45.240 --> 0:10:47.200 you get an alert in your email that says, Hey, 0:10:47.240 --> 0:10:49.679 a job that matches your profile that you set up 0:10:50.679 --> 0:10:54.040 just opened up. Here's how you can now go and 0:10:54.120 --> 0:10:58.040 apply for it. And I would say engage. Engage in 0:10:58.160 --> 0:11:01.920 terms of finding the people on the platform that are 0:11:02.040 --> 0:11:04.560 part of your community and even people that you want 0:11:04.600 --> 0:11:06.640 to be a part of your community. Particularly if you're 0:11:06.640 --> 0:11:10.920 an entrepreneur, I think LinkedIn is a great way for 0:11:10.960 --> 0:11:13.800 you to engage with your network, with people who are 0:11:13.800 --> 0:11:17.720 talking about and about the business that you also are about, 0:11:18.200 --> 0:11:23.160 and using the platform as a networking tool is incredibly important. 0:11:23.960 --> 0:11:26.200 And also if you are if you are a person 0:11:26.280 --> 0:11:30.160 who's in that sort of phase of I'm I'm working, 0:11:30.520 --> 0:11:33.000 but I'm also an entrepreneur at the same time as 0:11:33.080 --> 0:11:36.319 many of as many folks are in sit in both 0:11:36.360 --> 0:11:39.760 of those categories. Having a service page in addition to 0:11:39.800 --> 0:11:44.280 your LinkedIn profile page that talks about this is my business, 0:11:44.320 --> 0:11:46.320 this is my other business that I do, I'm a 0:11:46.360 --> 0:11:50.680 freelance writer, or I know I'm on the speaker circuit, 0:11:51.120 --> 0:11:54.679 and have that connected you to your profile page as 0:11:54.720 --> 0:11:58.160 well that says that that makes it easy for people 0:11:58.280 --> 0:12:01.000 to search for you if they're looking for somebody with 0:12:01.040 --> 0:12:03.640 your skill or somebody who does what you do. Right, 0:12:04.320 --> 0:12:06.440 Also if you're looking for if you are a person 0:12:06.440 --> 0:12:09.679 who's looking for a job, LinkedIn has a feature called 0:12:09.800 --> 0:12:12.160 open to Work, you can turn it on. 0:12:12.320 --> 0:12:14.040 People are so scared of that one, Drew. 0:12:14.960 --> 0:12:17.360 And so here's I know people are typically scared because 0:12:17.440 --> 0:12:19.880 you know, if I'm working at LinkedIn, I don't want 0:12:19.960 --> 0:12:22.520 LinkedIn recruiters to see it up open for work, right. Yeah, 0:12:22.559 --> 0:12:25.560 But there's also there's a control for that too that 0:12:26.120 --> 0:12:30.480 recruiters from the job that you have listed won't necessarily 0:12:30.520 --> 0:12:33.800 see that you're open for work, but other recruiters will 0:12:33.840 --> 0:12:36.080 be able to see that you can even if. 0:12:35.960 --> 0:12:37.880 You I don't realize it had a way of like 0:12:37.920 --> 0:12:39.760 filtering out recruiters from a way of. 0:12:39.720 --> 0:12:41.680 Filtering that out. I mean, we've heard that before, we've 0:12:41.679 --> 0:12:44.920 reacted to that, and we've we've created a solution for that. 0:12:45.280 --> 0:12:49.480 And so that says to recruiters, immediately listen. My partner 0:12:49.480 --> 0:12:54.120 is in recruiting and his entire team lives by LinkedIn, right, 0:12:54.280 --> 0:12:57.319 They use it every single day. That's how they find candidates. 0:12:57.400 --> 0:12:59.800 Particularly if you have one that you're open for work. 0:13:00.040 --> 0:13:01.640 Go to the top of the list from when recruiters 0:13:01.640 --> 0:13:02.080 are searching. 0:13:03.200 --> 0:13:04.520 I like, I didn't know that there was like a 0:13:04.600 --> 0:13:07.800 like a service page. So because I I'm like looking 0:13:07.800 --> 0:13:09.520 at my LinkedIn now, I'm like, I mean, my picture 0:13:09.559 --> 0:13:10.920 is all right, it's the it's the cover. 0:13:10.800 --> 0:13:12.520 Of my book, which will be for a while. 0:13:12.960 --> 0:13:15.360 But I didn't know I could like a link it 0:13:15.480 --> 0:13:17.800 to like, hey, I mean people reach out, Like actually, 0:13:17.840 --> 0:13:20.439 I'm looking at my LinkedIn profile and a company has 0:13:20.520 --> 0:13:23.680 just reached out because they want to talk about like partnership. 0:13:24.040 --> 0:13:25.320 So I was like, so I do check. 0:13:25.400 --> 0:13:27.280 I would say weekly, give or take. 0:13:28.600 --> 0:13:32.040 But I didn't know I could have a service page. 0:13:32.320 --> 0:13:35.640 That's pretty cool. I'm definitely gonna like look at. 0:13:35.840 --> 0:13:38.880 I mean someone that if you, hey, here's how you 0:13:38.920 --> 0:13:41.360 booked me for speaking engagements, or here's the types of 0:13:41.520 --> 0:13:45.720 I help and partner and do these things with with 0:13:46.559 --> 0:13:51.280 you know, internal employee resource groups or things like that, 0:13:51.480 --> 0:13:54.440 or I'm open to consulting all of those things. You 0:13:54.480 --> 0:13:57.600 can do that on a on a profile page, and too, 0:13:57.960 --> 0:14:00.679 you can go to Opportunity dot LinkedIn dot com and 0:14:00.920 --> 0:14:04.520 figure out better ways to do all of those things like, 0:14:04.840 --> 0:14:08.040 we know that that it can be a little daunting, 0:14:08.120 --> 0:14:11.400 but opportunity at LinkedIn dot com also helps you. Look 0:14:11.440 --> 0:14:13.720 at these are the top jobs that people are looking 0:14:13.720 --> 0:14:16.400 for right now. This is the way that you can 0:14:16.440 --> 0:14:19.520 write a really cool bio in that top part right 0:14:19.520 --> 0:14:22.520 there that uses the key words to help people find you. 0:14:22.640 --> 0:14:25.080 Hold that thought, Drew, because we're going to go to 0:14:25.120 --> 0:14:27.080 break and will be right back and pick up with 0:14:27.160 --> 0:14:28.760 all this awesomeness. Thanks so much. 0:14:30.440 --> 0:14:32.120 All right, b a fan, we are back. Here's more 0:14:32.160 --> 0:14:34.920 of our conversation with Drew McCaskill. Can we pivot just 0:14:34.920 --> 0:14:37.680 a little bit and talk about the you know, we're 0:14:37.680 --> 0:14:39.760 coming off of this period where it has felt like 0:14:39.800 --> 0:14:42.560 a job seekers market, you know, the great resignation giving 0:14:42.600 --> 0:14:46.320 way to labor shortages, companies competing more than ever. There's 0:14:46.320 --> 0:14:49.640 something like two jobs for every open job seeker right now. 0:14:50.240 --> 0:14:53.120 That being said, there is obviously a little bit of 0:14:53.120 --> 0:14:57.560 like a cooling off in terms of the job market, 0:14:57.640 --> 0:14:59.240 just a cooling off. I don't want people to get 0:14:59.240 --> 0:15:01.280 like freaked out. I mean, the jobs report just came 0:15:01.320 --> 0:15:03.680 out Friday. It's still really strong. It's a little bit 0:15:03.760 --> 0:15:05.720 under what we what we saw in May. But still 0:15:05.760 --> 0:15:08.800 really strong, and unemployment it's still so low. But you 0:15:08.880 --> 0:15:10.520 must be getting the same kind of questions I get 0:15:10.560 --> 0:15:13.080 from my coaching clients, which is, you know, do I 0:15:13.160 --> 0:15:15.480 need to change my Do I need to try to 0:15:15.480 --> 0:15:17.280 find a job quicker than I thought? Is it going 0:15:17.360 --> 0:15:19.400 to be really tough to find a job in six months? 0:15:20.120 --> 0:15:21.920 So for job seekers who are maybe a little bit 0:15:21.960 --> 0:15:24.680 anxious about what's happening in the economy, what would you 0:15:24.720 --> 0:15:28.640 say to them about their hopes for finding a better opportunity? 0:15:29.440 --> 0:15:32.120 No pressure, no, no pressure on that. Listen. I don't 0:15:32.120 --> 0:15:33.880 have a crystal ball, but I will say that you 0:15:33.880 --> 0:15:35.600 can read the tea leaves on what's happening in the 0:15:35.640 --> 0:15:38.160 economy right now, right like, let's just let's just be 0:15:38.240 --> 0:15:40.400 real about it. I think that there's going to be 0:15:40.480 --> 0:15:43.720 some contraction in the market, and that's you know, that's 0:15:43.800 --> 0:15:46.480 my opinion, not as an economist, but as somebody who 0:15:46.520 --> 0:15:49.240 reads the paper every day. I think for job seekers, 0:15:49.320 --> 0:15:50.880 one of the things that you have to do is 0:15:50.920 --> 0:15:52.680 get really clear about what it is that you want 0:15:52.680 --> 0:15:55.320 to do and why is it Is this the right 0:15:55.360 --> 0:15:57.400 time for you to make that move? What are you 0:15:57.480 --> 0:16:00.600 looking for in a new opportunity. You also have to think, 0:16:00.720 --> 0:16:05.400 I've got to now really investigate these companies before I 0:16:05.760 --> 0:16:08.400 before I leave the job where I am today and 0:16:08.480 --> 0:16:11.080 go work for somewhere new, and I've got to really 0:16:11.160 --> 0:16:13.760 get a good idea of what I'm getting myself into. 0:16:13.920 --> 0:16:16.080 I think what we saw a lot in the what 0:16:16.120 --> 0:16:18.840 we call the Great Reshuffle, others call the Great Resignation, 0:16:19.200 --> 0:16:22.400 is that there there was some resignation regret on a 0:16:22.440 --> 0:16:25.800 lot of folks. A lot of people boomerang back to 0:16:25.840 --> 0:16:28.200 their old jobs if they were if those jobs were 0:16:28.240 --> 0:16:31.520 still available, because they looked at that number and they 0:16:31.520 --> 0:16:33.960 looked at the prospect that they're looked around all of 0:16:34.000 --> 0:16:36.760 their friends were changing jobs, and they thinking, Okay, well 0:16:36.880 --> 0:16:38.360 the block is hot, let me go out and get 0:16:38.400 --> 0:16:41.640 this additional bag without thinking about the culture. And so 0:16:41.920 --> 0:16:44.480 what I would say to job seekers is you've got 0:16:44.480 --> 0:16:46.640 to be really clear about what it is that you 0:16:46.720 --> 0:16:49.040 want from work, why you want it, and what your 0:16:49.080 --> 0:16:51.840 expectations are, so that when if you do make the 0:16:52.080 --> 0:16:54.680 decide to make that move, you know the right questions 0:16:54.720 --> 0:16:58.400 to ask. And you need to be asking companies just 0:16:58.400 --> 0:17:01.080 as many questions as they're asking you in the interview process. 0:17:01.280 --> 0:17:04.320 Are there people in leadership who look like me? You know? 0:17:05.040 --> 0:17:06.920 You know who? Do I know who works there? Right? 0:17:07.280 --> 0:17:09.560 Is there someone who works there who has a life 0:17:09.640 --> 0:17:12.400 experience similar to mine? Let me reach out to them 0:17:12.400 --> 0:17:15.480 and ask them and ask them about their experience working there, 0:17:15.760 --> 0:17:18.879 Like you have to investigate the companies that you're going 0:17:18.960 --> 0:17:21.480 to go work for just as much as they're thinking 0:17:21.480 --> 0:17:24.000 about you and googling you and all of those things. 0:17:24.520 --> 0:17:27.480 So culture matters. The other thing I would say is 0:17:27.560 --> 0:17:31.240 it's still very much an employee marketplace. But I do 0:17:31.280 --> 0:17:36.480 think that folks have to We'll see that contraction. And 0:17:36.600 --> 0:17:42.080 so now it is making that decision. Do I am 0:17:42.119 --> 0:17:45.439 I looking for more flexibility? Am I looking for more money? 0:17:45.680 --> 0:17:49.840 Am I looking for a different a different role altogether 0:17:50.040 --> 0:17:52.919 or in a different industry all together? How? And is 0:17:52.920 --> 0:17:56.359 there an opportunity for me to make those moves internally? 0:17:56.560 --> 0:17:59.399 Because a lot of what companies are saying right now 0:17:59.600 --> 0:18:03.199 is my next employee may be my current employee, just 0:18:03.240 --> 0:18:06.400 in a different role inside of this organization. A lot 0:18:06.440 --> 0:18:10.560 of people leave great companies because they got shitty managers, right, 0:18:10.880 --> 0:18:13.480 and so there may be an opportunity to think through 0:18:13.880 --> 0:18:17.239 how do I move on from this particular role and 0:18:17.320 --> 0:18:21.560 still stay with this company if there's an opportunity in 0:18:21.640 --> 0:18:26.480 other places that in that in that world, you have 0:18:26.600 --> 0:18:29.160 not because you ask not. We have to get really, 0:18:29.320 --> 0:18:34.000 really confident in the fact that there's so many more 0:18:34.040 --> 0:18:36.760 things that are negotiable now than they've ever been before. 0:18:36.920 --> 0:18:40.000 Employees have more voice and more choice than they've literally 0:18:40.040 --> 0:18:42.840 ever had before. There are more platforms for folks to 0:18:42.880 --> 0:18:45.720 be vocal about their work experience and their lived experience, 0:18:45.920 --> 0:18:48.359 and companies are being a lot more mindful of that 0:18:48.480 --> 0:18:53.040 now than they've ever been, and they're taking on and 0:18:53.080 --> 0:18:57.560 they're taking on a lot more empathy and care than 0:18:57.600 --> 0:18:59.960 they've had than they've done before, because now they live 0:19:00.080 --> 0:19:00.720 really have to. 0:19:01.240 --> 0:19:03.760 I was gonna ask That's like a good segue because 0:19:03.800 --> 0:19:06.560 I I was going to ask if someone is an 0:19:06.600 --> 0:19:10.440 employee and kind of looking for a new place to work, 0:19:10.760 --> 0:19:13.119 or are some things to consider as it relates to 0:19:13.160 --> 0:19:18.879 what's happening right now from you know roversus way to 0:19:20.040 --> 0:19:23.520 you know, post racial reckoning. It's funny because I was 0:19:23.560 --> 0:19:25.399 on a I was on a call with a financial brand, 0:19:25.800 --> 0:19:28.479 a huge financial brand, and we're working together, and I 0:19:28.520 --> 0:19:30.639 was like, can I ask something candidly. They were like sure, 0:19:31.200 --> 0:19:33.080 I said, why do you care about black people? All 0:19:33.080 --> 0:19:36.959 of a sudden, everybody was like scul You know, I 0:19:37.000 --> 0:19:38.119 was on my kind yet because I was like, what 0:19:38.160 --> 0:19:40.040 you're gonna do. You're gonna find another budgetista. You not, 0:19:40.080 --> 0:19:41.920 We're gonna ask these real questions. And plus it was 0:19:42.520 --> 0:19:44.159 like the leader on the call, she's a sister, so 0:19:44.160 --> 0:19:46.000 she looked at me like, ooh, girl, yes ask. I 0:19:46.080 --> 0:19:51.080 was like, so, I said, because I remember, like not 0:19:51.240 --> 0:19:53.440 less than ten years ago, when I first came out 0:19:53.600 --> 0:19:56.399 and I was trying to book things and whatever. You know, 0:19:56.480 --> 0:19:59.040 I had to be careful to say women, you know, 0:19:59.040 --> 0:20:01.040 because I said black women, and y'all ran off. And 0:20:01.040 --> 0:20:03.280 I said, because you're not the only financial brand. I mean, 0:20:03.280 --> 0:20:05.320 I'm beating financial brands off with a stick. 0:20:05.800 --> 0:20:06.080 I said. 0:20:06.119 --> 0:20:08.840 They just camped out, you know, in front of my 0:20:08.840 --> 0:20:11.800 My My budget is to port. You know, they don't 0:20:11.840 --> 0:20:13.359 even care that I'm working with there, and you know, 0:20:13.440 --> 0:20:15.840 with the whomever, They're like, well, we'll go next, and 0:20:15.880 --> 0:20:18.240 I'm like, but why, And then of course it was 0:20:18.280 --> 0:20:21.040 like the answer was something to the effect of like, oh, 0:20:21.160 --> 0:20:22.960 because of the racial reckoning, you know, we want to 0:20:23.000 --> 0:20:25.840 do better. I said, let's be real, what is the 0:20:25.880 --> 0:20:28.800 financial benefit for helping black and brown people? Because you're 0:20:28.840 --> 0:20:31.640 a company, You're not, I mean you you know, y'all 0:20:31.680 --> 0:20:34.439 been down bad, so like like for real, and so 0:20:34.720 --> 0:20:39.560 if you know, for folks who are like making decisions 0:20:39.680 --> 0:20:42.359 now about what company to work for, what are some 0:20:42.480 --> 0:20:44.399 things that they should be looking at as it relates 0:20:44.400 --> 0:20:49.080 to modern challenges that that that companies have to have 0:20:49.119 --> 0:20:49.760