WEBVTT - Attacks in the Red Sea Are Reconfiguring Global Trade Again

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<v Speaker 1>Hello, and welcome to another episode of the Odd Lots podcast.

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<v Speaker 2>I'm Jill Wisenthal and I'm Tracy Alloway.

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<v Speaker 1>Tracy, it's time to return to our favorite topic of

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<v Speaker 1>supply chains and.

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<v Speaker 2>Free There's no escape. No, you can't escape the supply chain. Yes,

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<v Speaker 2>you're absolutely right. We had I feel like a relatively

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<v Speaker 2>quiet year in twenty twenty three in terms of disruptions,

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<v Speaker 2>but towards the end of the year, yes, and now

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<v Speaker 2>into twenty twenty four, supply chain disruptions are back. They're everywhere,

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<v Speaker 2>everyone's talking about them.

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<v Speaker 1>There is indeed a new acute source of supply chain stress,

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<v Speaker 1>and that, of course, are the attacks from the rebels

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<v Speaker 1>and Yemen the Hoo, the rebels disrupting trade through the

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<v Speaker 1>Red Sea. We're beginning to see the return of those

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<v Speaker 1>maps where this is where the ships were a month ago,

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<v Speaker 1>and this is what the shipping lanes look like today,

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<v Speaker 1>not unlike what was it in the Suez two years ago.

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<v Speaker 1>But yes, supply chain disruptions at least at some level

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<v Speaker 1>are back.

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<v Speaker 3>A little bit.

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<v Speaker 2>Yeah, you know it's bad when people are breaking out

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<v Speaker 2>the maps with the ships and also the container rate charts.

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<v Speaker 1>Yes, container rate charts those.

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<v Speaker 2>Are making the rounds again, so we've seen some container

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<v Speaker 2>rates start to jump, and we can get more into

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<v Speaker 2>that in a few minutes. For the record, Joe, yes,

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<v Speaker 2>I am not shipping anything at the moment, nothing from

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<v Speaker 2>China to Europe, so I am unaffected by this particular

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<v Speaker 2>development so far.

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<v Speaker 1>It's only a matter of time. Also, our listeners should

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<v Speaker 1>know that every time we're in public and people come

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<v Speaker 1>to us, one of the first questions they always ask

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<v Speaker 1>Tracy is usually about that, like do you have any

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<v Speaker 1>furniture stuck at a container ship somewhere? It's either that

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<v Speaker 1>or questions about the coal and Tracy's basement yea fifty.

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<v Speaker 3>Yeah.

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<v Speaker 2>Sometimes I feel like my life is actually a logistics

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<v Speaker 2>company and it's just dealing with commodities like coal and

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<v Speaker 2>lumber and moving furniture.

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<v Speaker 1>Yeah, and we talked to Brad Jacobs recently and we

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<v Speaker 1>talked all about your building supply needsphere House.

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<v Speaker 2>But even before the Red Sea developments, we actually wanted

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<v Speaker 2>to do another Shipping slash Freight episode because if you

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<v Speaker 2>remember this time last year, we did quite a few episodes.

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<v Speaker 2>I think about the coming difficulties challenges blood Bath, who's

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<v Speaker 2>your preferred noun there coming to freight and shipping, And

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<v Speaker 2>the idea was that after the big boom during the pandemic,

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<v Speaker 2>when container rates, trucking rates, basically everything exploded and became very,

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<v Speaker 2>very profitable, that we were now going to see the

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<v Speaker 2>sort of downturn. And I think that has come to fruition.

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<v Speaker 2>I think twenty twenty three was an extremely bad year

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<v Speaker 2>for a lot of shippers and truckers. But we're going

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<v Speaker 2>to get into that as well, because in addition to

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<v Speaker 2>the disruptions, we're at this sort of like weird moment

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<v Speaker 2>in time where we're waiting to see whether or not

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<v Speaker 2>there's a recovery.

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<v Speaker 1>Yeah, you know, it's funny even with out disruptions. As

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<v Speaker 1>you mentioned, No, One of the first things that we

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<v Speaker 1>learned when we started getting interested in this topic is

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<v Speaker 1>that freight trucking in particular is like hyper cyclical. So

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<v Speaker 1>you had this already pretty crazy cycle for the US

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<v Speaker 1>economy between twenty twenty and twenty twenty three or maybe now,

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<v Speaker 1>and it was even crazier for freight. You know, another

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<v Speaker 1>thing that happened last year or two is we saw

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<v Speaker 1>the demise to varying degrees of various freight tech companies

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<v Speaker 1>because like ourselves, we got interested in freight. I think

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<v Speaker 1>a lot of vcs did, and you see a lot

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<v Speaker 1>of there must be a way to, like, you know,

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<v Speaker 1>solve all of these problems with software and AI, and

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<v Speaker 1>I think a lot of these problems continue to persist.

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<v Speaker 1>So there's just a lot of freight stuff we got

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<v Speaker 1>to catch up on.

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<v Speaker 2>Yep, let's do it. Well.

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<v Speaker 1>I'm very excited because a multi time guest, I think

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<v Speaker 1>the first guest we had who talked about trucking, we

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<v Speaker 1>have them back and in studio we're gonna be speaking

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<v Speaker 1>with Craig Fuller, founder and CEO of Freightwave. So Craig,

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<v Speaker 1>thank you so much for coming back on odd lots.

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<v Speaker 3>Joe Tracy, great to be here again.

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<v Speaker 1>It really is a lot to talk about. But why

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<v Speaker 1>don't we start off with the disruptions in the Red Sea.

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<v Speaker 1>What do you characterize, as you see it, the situation

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<v Speaker 1>right now?

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<v Speaker 3>So I think there's the short term, you know, anxiety

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<v Speaker 3>that exists in terms of the safety of the cruise,

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<v Speaker 3>the dependability of the global supply chain. Yeah, it's a

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<v Speaker 3>lot of short term concern, but I think the bigger

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<v Speaker 3>story is going to play out over the next couple

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<v Speaker 3>of years. Is we're now reaching a point in history

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<v Speaker 3>where global trade and global shipping is no longer as

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<v Speaker 3>dependable or as predictable as it has been really since

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<v Speaker 3>the post Cold War period. Civilian ships are being fired

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<v Speaker 3>upon and this is an unusual development that we haven't

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<v Speaker 3>seen for really many decades. Wow.

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<v Speaker 2>So walk us through the importance of the Red Sea route, Like,

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<v Speaker 2>what kind of ships are actually going up and down? Yeah?

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<v Speaker 2>Where are they going? What are they carrying? My understanding is,

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<v Speaker 2>you know, there's containers, there's also tankers, so.

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<v Speaker 3>A lot of oil and gas. Obviously, being in the

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<v Speaker 3>Middle East, it has a lot of exposure to oil

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<v Speaker 3>and gas and the derivative products that come out of

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<v Speaker 3>that portion of the world. But it's also one of

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<v Speaker 3>the major trade lanes for container flows. And so think

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<v Speaker 3>of what moves in container. It's largely manufactured in consumer

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<v Speaker 3>goods that are largely dependent upon containers. A lot of

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<v Speaker 3>these products are coming from Asia and particularly China into Europe.

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<v Speaker 3>Some products going to the United States East Coast, but

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<v Speaker 3>the predominance of the products that move through the Suez

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<v Speaker 3>in the container freight is largely related to products out

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<v Speaker 3>of Asia. Going to Europe for European consumption.

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<v Speaker 2>What other routes are available for that kind of trade.

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<v Speaker 3>Well, you have to go around South Africa, and so

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<v Speaker 3>you're really adding thousands of miles of additional distance when

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<v Speaker 3>you aren't able to cut through the shortcut that is

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<v Speaker 3>the Suez. I mean, Suez Canal has caught out an

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<v Speaker 3>enormous amount of distance that geographically the ships have historic

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<v Speaker 3>had to go around. With the Siuez, it was able

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<v Speaker 3>to sort of expedite trade flow from Asia and particularly

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<v Speaker 3>to Europe. We do benefit from it in North America,

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<v Speaker 3>but a much smaller percent of the freight that we

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<v Speaker 3>depend on in the United States is dependent upon the Suez.

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<v Speaker 1>What is the historical role of the US Navy in

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<v Speaker 1>sort of securing or protecting these some of these routes,

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<v Speaker 1>and what do we see from US defense officials now

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<v Speaker 1>the sort of acute moment.

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<v Speaker 3>You know, there's a lot of conversation in geopolitical circles

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<v Speaker 3>about whether the Navy's role has changed or shifted or

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<v Speaker 3>is no longer effective in the role that it was

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<v Speaker 3>believed to be played for the last really since World

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<v Speaker 3>War Two. So, if you think about it, the United

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<v Speaker 3>States has the largest navy in the world. It's also

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<v Speaker 3>one of the only bluewater navies that can go anywhere

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<v Speaker 3>to find any place on the planet. And that's really

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<v Speaker 3>the call of fan.

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<v Speaker 1>So what does it mean blue water.

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<v Speaker 3>It means that they can go into deep oceans that

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<v Speaker 3>can be anywhere. Basically the name there's no place on

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<v Speaker 3>the on the planet that the Navy and the Marines

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<v Speaker 3>can't actually reach. And so the whole purpose of that

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<v Speaker 3>is to protect trade lanes. Yeah, that that is the

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<v Speaker 3>one of the primary calls of the US Navy is

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<v Speaker 3>its roles to protect commerce uh and ensure global trade

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<v Speaker 3>and really the world and China has mostly benefited from that,

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<v Speaker 3>the US Navy's role of protecting sea from things like

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<v Speaker 3>pirates and state sponsors that want to attack global trade.

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<v Speaker 3>And the question now is in a post you know,

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<v Speaker 3>we're now in this sort of new generation of trade,

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<v Speaker 3>what does it mean there's a lot more protectionism that

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<v Speaker 3>happens with US policy and really to be able to

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<v Speaker 3>defend the you know, the role of the US Navy

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<v Speaker 3>being able to protect all aspects of it. With geopolitical

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<v Speaker 3>tensions in East Asia means that we may not have

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<v Speaker 3>the resources to actually protect all aspects of trade the

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<v Speaker 3>way that we did at one point in time.

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<v Speaker 1>Just real quickly, you said this is a sort of novel.

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<v Speaker 1>I mean pirates and pirate attacks, and you mentioned them.

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<v Speaker 1>There's somewhat common, they're in the news. But what's different

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<v Speaker 1>about this is that it's missiles being fired. These are

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<v Speaker 1>these are It's not pirates, they're not trying to steal

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<v Speaker 1>the cargo. This is these are military attacks on private corporations.

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<v Speaker 3>These are military techniques. Techniques we've seen helicopters actually land

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<v Speaker 3>on tops of ships and actually take take cruise hostage.

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<v Speaker 3>By the way, a helicopter it looks like a squat.

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<v Speaker 3>You probably have seen the video of floating around where

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<v Speaker 3>it looks like a swat video where they're flying in

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<v Speaker 3>and they're basically taking over a ship through use of

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<v Speaker 3>a helicopter. We're seeing situations where as you mentioned, they're

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<v Speaker 3>using missile technology, military grade technologies, which is an unusual development.

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<v Speaker 3>And then with the proliferation of drones, you now have

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<v Speaker 3>a low cost way to actually avoid some of the

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<v Speaker 3>defenses that are set up to protect these ships that

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<v Speaker 3>they're able to reach them without obstruction, and I think

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<v Speaker 3>that has changed the game is now terrorist. And look,

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<v Speaker 3>we can argue whether these are truly state sponsored or not,

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<v Speaker 3>but at the end of the day, they have access

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<v Speaker 3>to military grade technology and they are using this to

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<v Speaker 3>attack civilian vessels and their goal is to disrupt global trade.

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<v Speaker 2>This was going to be my next question, which is,

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<v Speaker 2>you know, even if the Navy said, like, yes, absolutely,

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<v Speaker 2>we're going to go in, We're going to protect all

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<v Speaker 2>the ships, Like, how much can they actually do in

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<v Speaker 2>the face of that kind of threat, which you know

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<v Speaker 2>has new technology that they're clearly using, but is also

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<v Speaker 2>very very flexible in terms of what it can do.

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<v Speaker 3>I think the question is at what cost? Yeah, because

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<v Speaker 3>I think the US has the capabilities to largely defend

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<v Speaker 3>every ship or the ships that we have decided to defend,

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<v Speaker 3>But at what cost. I when you're looking at a missile,

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<v Speaker 3>you know, anti missile technol these a million dollars, We're

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<v Speaker 3>firing these these defense missiles off at a million dollars apiece,

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<v Speaker 3>and you're fighting a drone that cost a couple of

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<v Speaker 3>thousand dollars. I mean, at some point there is a

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<v Speaker 3>mass attacks on US consumers and the US economy for

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<v Speaker 3>US to do this, And the question is for what

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<v Speaker 3>is our appetite to continue to fund this type of

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<v Speaker 3>defense technology when the United States is not the primary

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<v Speaker 3>beneficiary of that type of trade.

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<v Speaker 2>And on a similar note, I'm always curious about the

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<v Speaker 2>decision making process to you know, not go through a

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<v Speaker 2>certain route. So MASK said it wasn't going to go

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<v Speaker 2>through the Red Sea anymore after dismissile was fired. What

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<v Speaker 2>are the factors that go into making that type of decision.

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<v Speaker 2>And then if the Navy were to say, you know,

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<v Speaker 2>tomorrow that we're going to escort all of these ships,

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<v Speaker 2>would that completely address their concerns? Would they be like, Okay, yes,

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<v Speaker 2>we're going to resume this route.

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<v Speaker 3>You know, it's a great question because I don't know

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<v Speaker 3>that the US with all of our other geopolitical commitments,

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<v Speaker 3>particularly around China and what's happened around Taiwan. I mean,

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<v Speaker 3>the Chinese want our navies in the Middle East. That's

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<v Speaker 3>where they want them because they enables them to have

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<v Speaker 3>an enormous amount of power over East Asia. They want

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<v Speaker 3>us moving our assets and being distracted in the Middle East,

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<v Speaker 3>so they actually win geopolitically in terms of their power

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<v Speaker 3>over the region by moving forcing us to be distracted

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<v Speaker 3>in the Middle East. But I don't know that we

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<v Speaker 3>have all the resources to defend every single ship from

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<v Speaker 3>these attacks. And ultimately, what the container lines have to

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<v Speaker 3>really think about is what's the cost of a ship.

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<v Speaker 3>You're talking hundreds of millions of dollars? What's the cost

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<v Speaker 3>of a cargo again measured in probably billions of dollars

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<v Speaker 3>when we took a look at a twenty thousand TEU ship.

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<v Speaker 3>And then you have the insurance companies which are saying, hey,

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<v Speaker 3>we're not going to ensure these ships that go through

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<v Speaker 3>these channels, and that means that ultimately Marisk and others

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<v Speaker 3>have to look at alternative routes. They will obviously protect

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<v Speaker 3>their crews. The cruise do understand that, you know, the

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<v Speaker 3>nature of their jobs is on occasion they put themselves

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<v Speaker 3>in harm's way. And we've seen that with you know,

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<v Speaker 3>the movie with Tom Hanks plays.

0:12:11.400 --> 0:12:14.120
<v Speaker 2>As the Captain Phillips.

0:12:14.120 --> 0:12:16.640
<v Speaker 3>Captain Phillips, you know, it was a true story. So

0:12:16.679 --> 0:12:20.040
<v Speaker 3>these things do happen with pirates. But we're talking about

0:12:20.040 --> 0:12:23.280
<v Speaker 3>military grade technology and we're talking about an escalation, and

0:12:23.559 --> 0:12:26.880
<v Speaker 3>because of it, I think the insurance companies have said, hey,

0:12:26.960 --> 0:12:29.520
<v Speaker 3>we're not willing to ensure these ships that go through

0:12:29.520 --> 0:12:32.800
<v Speaker 3>these contested channels, and I think they container lines also

0:12:32.960 --> 0:12:35.120
<v Speaker 3>don't want to put their crews at risk. They don't

0:12:35.120 --> 0:12:37.240
<v Speaker 3>want to put their you know, substantial investments at risk,

0:12:37.400 --> 0:12:42.440
<v Speaker 3>and also politically and optically putting cruise in harm's way

0:12:42.640 --> 0:12:45.640
<v Speaker 3>if something were catastrophic to happen would be very I

0:12:45.679 --> 0:12:49.679
<v Speaker 3>think demonstrative to these brands and these these organizations that

0:12:50.280 --> 0:12:52.440
<v Speaker 3>really want to stay out of the spotlight.

0:12:52.920 --> 0:12:56.520
<v Speaker 2>So Joe mentioned the maps of the ships, and again,

0:12:57.000 --> 0:12:59.480
<v Speaker 2>you know something's going on in the world when when

0:12:59.480 --> 0:13:02.520
<v Speaker 2>people start breaking out those maps showing the ships diverting.

0:13:02.720 --> 0:13:04.560
<v Speaker 2>But I thought it was interesting. So if you look

0:13:04.600 --> 0:13:07.440
<v Speaker 2>at a map of the Red Sea, the container ships

0:13:07.520 --> 0:13:11.079
<v Speaker 2>are moving, but they're still tankers. What are the decisions

0:13:11.080 --> 0:13:14.480
<v Speaker 2>being made by the tankers that are different to the

0:13:14.520 --> 0:13:15.400
<v Speaker 2>container lines.

0:13:16.480 --> 0:13:19.160
<v Speaker 3>The tankers have been largely unobstructed, So a lot of

0:13:19.160 --> 0:13:22.880
<v Speaker 3>the attacks that we've seen have actually been on civilian

0:13:23.120 --> 0:13:27.719
<v Speaker 3>container vessels and other types of cargo vessels, not on

0:13:28.040 --> 0:13:30.240
<v Speaker 3>bulk tankers. And a lot of that has to do

0:13:30.360 --> 0:13:33.880
<v Speaker 3>with the economic interests of the different countries that are

0:13:33.880 --> 0:13:36.560
<v Speaker 3>in the region. You know, these are countries that largely

0:13:36.559 --> 0:13:40.560
<v Speaker 3>depend on oil and gas exports and the derivative commodities

0:13:40.600 --> 0:13:42.719
<v Speaker 3>that come out of those to fund their economies. I

0:13:42.720 --> 0:13:44.719
<v Speaker 3>don't think that it's in their interest to do that.

0:13:45.200 --> 0:13:49.480
<v Speaker 3>And then also China is dependent upon energy supplies from

0:13:49.480 --> 0:13:52.160
<v Speaker 3>the Middle East, and you know, I don't think that

0:13:52.320 --> 0:13:55.440
<v Speaker 3>the rebels want to invite the Chinese into this conflict,

0:13:55.480 --> 0:13:57.760
<v Speaker 3>and that would certainly do it if they felt like

0:13:57.800 --> 0:14:01.760
<v Speaker 3>their energy supplies, which they are to deed upon, we're obstructed.

0:14:01.800 --> 0:14:04.040
<v Speaker 3>So I think what we're seeing is this is largely

0:14:04.080 --> 0:14:06.920
<v Speaker 3>a container story, and it's really the West that is

0:14:06.960 --> 0:14:10.520
<v Speaker 3>consuming these products, mostly Europe, but certainly the United States

0:14:10.600 --> 0:14:12.800
<v Speaker 3>to a degree, and I think that's where we're seeing

0:14:12.880 --> 0:14:13.680
<v Speaker 3>a lot of the pressure.

0:14:13.760 --> 0:14:16.480
<v Speaker 2>I think it's like they've enacted sanctions on Europe.

0:14:17.120 --> 0:14:19.760
<v Speaker 3>Well, they're certainly obstructing it. And you could argue their

0:14:19.760 --> 0:14:23.160
<v Speaker 3>acting sanctions because their goal is to obstruct trade and

0:14:23.240 --> 0:14:26.120
<v Speaker 3>to cut off the flow of product and really create

0:14:26.200 --> 0:14:29.440
<v Speaker 3>pain on consumers and businesses that depend upon these containers.

0:14:29.920 --> 0:14:33.280
<v Speaker 1>There's so many directions we could take this conversation in

0:14:33.760 --> 0:14:37.040
<v Speaker 1>so many questions, but you know, I find this framing

0:14:37.120 --> 0:14:41.480
<v Speaker 1>to be very interesting that you know, arguably we don't

0:14:41.880 --> 0:14:44.040
<v Speaker 1>we is in the US don't get a ton of

0:14:44.080 --> 0:14:46.960
<v Speaker 1>benefit from the resources that we invest in patrolling those

0:14:47.080 --> 0:14:49.720
<v Speaker 1>that a lot of the benefit goes to China. China

0:14:50.000 --> 0:14:52.880
<v Speaker 1>benefits in theory by the sort of distraction to the

0:14:52.960 --> 0:14:57.000
<v Speaker 1>US Navy pulling assets out of East Asia and towards

0:14:57.120 --> 0:15:01.280
<v Speaker 1>the Middle East. China itself obviously has expanded it's navy

0:15:01.560 --> 0:15:03.720
<v Speaker 1>quite a bit in recent years, and the estimates it's

0:15:03.760 --> 0:15:06.720
<v Speaker 1>going to continue to do so. Do people at some

0:15:06.960 --> 0:15:12.080
<v Speaker 1>point is the expectation that China itself will play a

0:15:12.160 --> 0:15:16.200
<v Speaker 1>more active role in patrolling the region or is that

0:15:16.240 --> 0:15:19.400
<v Speaker 1>in the US interest for China to grow, you know,

0:15:19.480 --> 0:15:21.600
<v Speaker 1>sort of police more parts of the world.

0:15:21.840 --> 0:15:23.840
<v Speaker 3>It's a great question, and I think it's one that's

0:15:23.880 --> 0:15:26.920
<v Speaker 3>probably on the minds of folks that playing these war

0:15:27.000 --> 0:15:29.520
<v Speaker 3>games that it is out is why, you know, one

0:15:29.560 --> 0:15:31.800
<v Speaker 3>of the big questions is if China is a big loser,

0:15:31.840 --> 0:15:33.960
<v Speaker 3>and you could argue why it would lose is that

0:15:34.040 --> 0:15:38.760
<v Speaker 3>if global trade gets obstructed, particularly manufacture goods, which China's

0:15:38.800 --> 0:15:42.280
<v Speaker 3>economy is largely dependent upon, if it gets obstructed, then

0:15:42.360 --> 0:15:44.280
<v Speaker 3>China may be the biggest loser in this. And the

0:15:44.360 --> 0:15:47.520
<v Speaker 3>question is why are they standing down when you talk

0:15:47.600 --> 0:15:50.880
<v Speaker 3>to military experts that are far more versed in this

0:15:51.160 --> 0:15:53.800
<v Speaker 3>topic than I am. What they have told me is

0:15:53.800 --> 0:15:57.800
<v Speaker 3>that China wants the United States to be focused in

0:15:57.880 --> 0:16:01.760
<v Speaker 3>terms of military focus on the Middle East and get

0:16:01.840 --> 0:16:05.200
<v Speaker 3>stuck there, if you will, pulling its attention away from Asia.

0:16:05.320 --> 0:16:08.000
<v Speaker 3>So you know, if you look at the Chinese construct

0:16:08.160 --> 0:16:11.240
<v Speaker 3>and look at she she has. You know, for years,

0:16:11.360 --> 0:16:14.400
<v Speaker 3>China was focused on economic growth at all cost, and

0:16:14.440 --> 0:16:17.000
<v Speaker 3>they were willing to sort of put all of their

0:16:17.080 --> 0:16:20.720
<v Speaker 3>other interests beside to allow their economy to thrive and

0:16:20.800 --> 0:16:24.480
<v Speaker 3>ultimately provide some level of prosperity to their people. We

0:16:24.560 --> 0:16:26.680
<v Speaker 3>have seen in the last really the last five years,

0:16:26.680 --> 0:16:29.200
<v Speaker 3>that's no longer the case, and the orientation of China

0:16:29.360 --> 0:16:32.760
<v Speaker 3>is more politically driven and more power driven, and it

0:16:32.800 --> 0:16:37.000
<v Speaker 3>suggests that China's goal is to create enough havoc on

0:16:38.160 --> 0:16:41.080
<v Speaker 3>the United States and its allies that we are sort

0:16:41.080 --> 0:16:43.560
<v Speaker 3>of forced into these situations. And there's a playbook for this.

0:16:43.640 --> 0:16:46.680
<v Speaker 3>I mean mean, we've seen some of the world's conflicts

0:16:46.720 --> 0:16:50.479
<v Speaker 3>of the last hundred years have been caused by American

0:16:50.560 --> 0:16:54.680
<v Speaker 3>allies and going out to protect its allies getting involved

0:16:54.720 --> 0:16:59.680
<v Speaker 3>in these military conflicts that really don't directly impact our

0:16:59.720 --> 0:17:03.000
<v Speaker 3>goal strategic goals, and so it is an interesting play

0:17:03.040 --> 0:17:05.600
<v Speaker 3>and it's an interesting card. I think the question is

0:17:05.800 --> 0:17:09.280
<v Speaker 3>why does this impact China most importantly? And I think

0:17:09.280 --> 0:17:12.920
<v Speaker 3>from a supply chain question, supply chain professionals are focused

0:17:12.960 --> 0:17:15.800
<v Speaker 3>on mitigating risk. These are jobs that are all in

0:17:15.880 --> 0:17:19.440
<v Speaker 3>risk management. That's ultimately what a supply chain professional does.

0:17:19.600 --> 0:17:22.600
<v Speaker 3>It thinks about cost and it thinks about risk management.

0:17:22.800 --> 0:17:25.200
<v Speaker 3>And for the last couple of years, they had been

0:17:25.240 --> 0:17:29.600
<v Speaker 3>fending off an enormous amount of risks in their supply chain.

0:17:29.920 --> 0:17:32.960
<v Speaker 3>And as Tracy mentioned in twenty twenty three, we sort

0:17:32.960 --> 0:17:36.160
<v Speaker 3>of had a level of room to breathe because all

0:17:36.160 --> 0:17:40.320
<v Speaker 3>of those COVID related disruptions were largely dissipated. We're now

0:17:40.359 --> 0:17:43.000
<v Speaker 3>in a sort of a new generation of issues that

0:17:43.040 --> 0:17:46.920
<v Speaker 3>are quite different than what we saw during COVID. And now,

0:17:46.960 --> 0:17:50.480
<v Speaker 3>as a supply chain professional that's already dealing with questions

0:17:50.480 --> 0:17:54.240
<v Speaker 3>about China's orientation to its economy, to its commitment to manufacturing,

0:17:54.240 --> 0:17:57.560
<v Speaker 3>to its commitment to exports, the question then becomes, I

0:17:57.680 --> 0:18:01.720
<v Speaker 3>now have to calculate this geopolitical risk or military risk

0:18:01.880 --> 0:18:05.080
<v Speaker 3>that did not exist before. I used to as a

0:18:05.080 --> 0:18:08.160
<v Speaker 3>professional be able to depend on trade out of China

0:18:08.200 --> 0:18:11.639
<v Speaker 3>that was unobstructed to if I have dependencies in Europe

0:18:11.680 --> 0:18:13.879
<v Speaker 3>or have customers in Europe, I could largely depend on

0:18:13.920 --> 0:18:17.040
<v Speaker 3>the su AS as a dependable trade lane, knowing that

0:18:17.160 --> 0:18:19.919
<v Speaker 3>it was not going to get obstructed. And now I

0:18:19.960 --> 0:18:22.720
<v Speaker 3>have new sets of risks that exist that did not

0:18:22.800 --> 0:18:24.879
<v Speaker 3>exist before. I mean, the reality is the ships can

0:18:24.920 --> 0:18:28.359
<v Speaker 3>go around South Africa. They can make it. It adds time,

0:18:28.600 --> 0:18:31.240
<v Speaker 3>we're talking, you know, a couple of weeks potentially, it

0:18:31.320 --> 0:18:33.320
<v Speaker 3>adds a lot of cost to it. But there are

0:18:33.440 --> 0:18:36.800
<v Speaker 3>ways that products can still flow, but it increases the

0:18:36.840 --> 0:18:39.960
<v Speaker 3>cost to do so and increases the lead times required.

0:18:40.359 --> 0:18:43.400
<v Speaker 3>And I think supply chain professionals are going to start

0:18:43.400 --> 0:18:46.080
<v Speaker 3>making different calculations of where the source products that they

0:18:46.080 --> 0:18:48.000
<v Speaker 3>don't have to contend with that issue.

0:18:48.160 --> 0:18:50.240
<v Speaker 2>So one of the things that came out of the

0:18:50.400 --> 0:18:55.240
<v Speaker 2>pandemic related supply chain disruptions was this idea of reshoring,

0:18:55.600 --> 0:18:59.200
<v Speaker 2>building more resilient supply chains. Everyone was going to sort

0:18:59.240 --> 0:19:02.399
<v Speaker 2>of reach their operations to make sure that they didn't

0:19:02.480 --> 0:19:06.040
<v Speaker 2>have to worry about the types of disruptions or congestions

0:19:06.320 --> 0:19:09.320
<v Speaker 2>that we had between twenty twenty and call it twenty

0:19:09.359 --> 0:19:12.000
<v Speaker 2>twenty two. So I guess my first question is one,

0:19:12.200 --> 0:19:15.960
<v Speaker 2>did that actually happen? And then secondly, given this new

0:19:16.119 --> 0:19:19.840
<v Speaker 2>bout of disruption, this new geopolitical risk, as you put it,

0:19:20.240 --> 0:19:23.359
<v Speaker 2>are we going to see the same types of decisions

0:19:23.400 --> 0:19:25.600
<v Speaker 2>being made the idea that well, we really need to

0:19:25.600 --> 0:19:29.280
<v Speaker 2>think of alternatives to sourcing things from China or transporting

0:19:29.320 --> 0:19:30.880
<v Speaker 2>things along that route.

0:19:31.040 --> 0:19:33.800
<v Speaker 3>It is happening, but let's just keep in mind. Moving

0:19:33.840 --> 0:19:36.280
<v Speaker 3>a supply chain is not an overnight decision. This stuff

0:19:36.359 --> 0:19:40.800
<v Speaker 3>takes decades, potentially more advanced products which have more advanced dependabilities.

0:19:40.800 --> 0:19:43.879
<v Speaker 3>Because I can't just uproot my supply chain. I have

0:19:43.960 --> 0:19:46.399
<v Speaker 3>to think about my supplier supply chains. If I have

0:19:47.080 --> 0:19:50.600
<v Speaker 3>machinery or equipment that is very specialized, I have to

0:19:50.640 --> 0:19:53.879
<v Speaker 3>think about all the technicians that can support that equipment.

0:19:53.960 --> 0:19:56.760
<v Speaker 3>So I can't just uproot my supply chain. It has

0:19:56.800 --> 0:19:59.399
<v Speaker 3>to be a gradual process. But we have seen that

0:19:59.480 --> 0:20:02.880
<v Speaker 3>take place. Some of this is supported by government funding

0:20:03.000 --> 0:20:06.200
<v Speaker 3>with the Inflation Reduction Act and the Build Back Better

0:20:06.240 --> 0:20:11.120
<v Speaker 3>Plan by Biden. Is actually encouraging domestic manufacturing, probably most

0:20:11.240 --> 0:20:15.000
<v Speaker 3>obvious in the semiconductor area and in the electric vehicle area.

0:20:15.320 --> 0:20:19.680
<v Speaker 3>We're seeing substantial amount of industrial expansion in those parts

0:20:19.720 --> 0:20:23.719
<v Speaker 3>of the economy, and so we are seeing the early

0:20:24.040 --> 0:20:31.000
<v Speaker 3>stages of domestic remanufacturing and near shoring, and so it

0:20:31.040 --> 0:20:35.400
<v Speaker 3>is certainly happening across all aspects and all product classes.

0:20:35.800 --> 0:20:38.600
<v Speaker 3>And the reason is that China. You know, even when

0:20:38.600 --> 0:20:42.760
<v Speaker 3>Donald Trump was attacking global trade, most supply chain professionals

0:20:42.840 --> 0:20:45.199
<v Speaker 3>took that as at tax. They thought of it as

0:20:45.200 --> 0:20:48.159
<v Speaker 3>an economic I'll pay the tax, it's still cheaper. I

0:20:48.200 --> 0:20:51.480
<v Speaker 3>don't have to make tough decisions. The US and China

0:20:51.520 --> 0:20:54.680
<v Speaker 3>are never going to sever trade ties. But what we've

0:20:54.720 --> 0:20:59.760
<v Speaker 3>seen is when she shut down his economy during COVID,

0:21:00.040 --> 0:21:03.600
<v Speaker 3>the late stages of COVID, that really changed the calculus

0:21:03.640 --> 0:21:06.840
<v Speaker 3>for Western decision makers that realize that China was no

0:21:06.920 --> 0:21:12.200
<v Speaker 3>longer going to do things to promote exports at all

0:21:12.320 --> 0:21:16.840
<v Speaker 3>costs and was willing to do things that could destroy

0:21:16.920 --> 0:21:20.920
<v Speaker 3>parts of its economy just to gain and maintain control.

0:21:21.040 --> 0:21:24.719
<v Speaker 3>And I think that calculation scared a lot of executives.

0:21:25.040 --> 0:21:27.960
<v Speaker 3>And then you look at the geopolitical tensions with Russia

0:21:28.080 --> 0:21:30.159
<v Speaker 3>and the Ukraine, and you look at the fact that

0:21:30.200 --> 0:21:32.520
<v Speaker 3>there is seems to be an inevitable course to some

0:21:32.720 --> 0:21:35.760
<v Speaker 3>level of conflict between the China the United States related

0:21:35.800 --> 0:21:39.439
<v Speaker 3>to Taiwan. It's obvious that supply chains can no longer

0:21:39.560 --> 0:21:44.080
<v Speaker 3>look at China as a absolute, dependable source of products.

0:21:44.440 --> 0:21:48.520
<v Speaker 3>This is one but a continuation of a process. We

0:21:48.560 --> 0:21:52.480
<v Speaker 3>talk about the Suez disruptions and the geopolitical issues that

0:21:52.520 --> 0:21:55.800
<v Speaker 3>exist there. This is just another reason for supply chain

0:21:55.840 --> 0:21:58.120
<v Speaker 3>professionals to get a wake up call because we're seeing

0:21:58.160 --> 0:22:01.240
<v Speaker 3>to take place in the Middle East and it's quite effective. Yeah,

0:22:01.400 --> 0:22:05.240
<v Speaker 3>this could easily take place in other parts of the world,

0:22:05.320 --> 0:22:08.560
<v Speaker 3>which is probably the bigger concern is what happens when

0:22:08.560 --> 0:22:11.600
<v Speaker 3>this breaks out in the Strait of Malaca or other

0:22:11.680 --> 0:22:15.720
<v Speaker 3>parts of the globe where it's not just Europe it's

0:22:15.760 --> 0:22:31.439
<v Speaker 3>being impacted, but it's also trade in the United States.

0:22:34.880 --> 0:22:38.879
<v Speaker 1>I want to pivot a little bit. So the last

0:22:38.920 --> 0:22:42.360
<v Speaker 1>time we spoke to was in May of last year.

0:22:42.560 --> 0:22:45.240
<v Speaker 1>You and your colleague got Rachel Premak the title of

0:22:45.280 --> 0:22:47.600
<v Speaker 1>that episode. We're in the midst of trucking Bloodbath two

0:22:47.640 --> 0:22:51.119
<v Speaker 1>point zero. Sometimes we do episodes about something at the

0:22:51.160 --> 0:22:53.480
<v Speaker 1>bottom and then it bounce is Sometimes we do something

0:22:53.680 --> 0:22:55.280
<v Speaker 1>at the top of the falls that one I think

0:22:55.359 --> 0:22:58.520
<v Speaker 1>was very well timed and I think vindicated. But what

0:22:58.800 --> 0:23:01.719
<v Speaker 1>happened with the of the year in free and then

0:23:01.800 --> 0:23:03.240
<v Speaker 1>where are we in the cycle on now?

0:23:03.440 --> 0:23:06.520
<v Speaker 3>So I think you've done at least ten episodes related

0:23:06.560 --> 0:23:08.320
<v Speaker 3>to some level of the side.

0:23:08.359 --> 0:23:09.640
<v Speaker 1>So somewhere we're going to get one right.

0:23:09.760 --> 0:23:12.640
<v Speaker 3>So no, But what's amazing about this is I've known

0:23:12.680 --> 0:23:14.880
<v Speaker 3>you guys since twenty twenty. Yeah, I think we've gone

0:23:14.960 --> 0:23:17.919
<v Speaker 3>through at least three cycles since times it's so crazy

0:23:18.240 --> 0:23:20.760
<v Speaker 3>and so it is, this is why we keep.

0:23:20.600 --> 0:23:23.040
<v Speaker 1>Coming back, because the line is always moving in some direction.

0:23:23.520 --> 0:23:27.399
<v Speaker 3>Is the most volatile and fragmented market we're talking trucking

0:23:27.400 --> 0:23:31.439
<v Speaker 3>specifically on the planet, and because of its fragmentation and

0:23:31.520 --> 0:23:33.879
<v Speaker 3>the fact that there are no bears to entry, it

0:23:33.960 --> 0:23:37.159
<v Speaker 3>suffers from this really violent boom and bus cycle that

0:23:37.240 --> 0:23:40.120
<v Speaker 3>got incredibly exaggerated during COVID. So if we go back

0:23:40.119 --> 0:23:41.879
<v Speaker 3>to where we were a couple of years ago, when

0:23:41.920 --> 0:23:44.680
<v Speaker 3>we first started talking in twenty twenty and twenty twenty one,

0:23:44.760 --> 0:23:46.680
<v Speaker 3>is the market was sort of at the super peak.

0:23:46.760 --> 0:23:50.200
<v Speaker 3>There was massive supply chain disruptions caused by a lock

0:23:50.200 --> 0:23:53.520
<v Speaker 3>of capacity, driver issues and so forth. Now we're in

0:23:53.560 --> 0:23:57.480
<v Speaker 3>twenty twenty three, we've sort of hit the bottom, and

0:23:57.520 --> 0:24:00.760
<v Speaker 3>I would argue that the worst is our in the

0:24:00.800 --> 0:24:04.679
<v Speaker 3>market for trucking, and we are not necessarily on our

0:24:04.720 --> 0:24:07.520
<v Speaker 3>way back. But I don't think we're going to see

0:24:07.520 --> 0:24:10.600
<v Speaker 3>things get worse as it relates to the trucking industry.

0:24:10.800 --> 0:24:12.760
<v Speaker 2>Wait, I think Joe is being a little bit modest

0:24:12.800 --> 0:24:15.120
<v Speaker 2>because at the beginning of twenty twenty three, we did

0:24:15.160 --> 0:24:17.320
<v Speaker 2>have a couple episodes and I think we did publish

0:24:17.400 --> 0:24:20.400
<v Speaker 2>a couple articles as well about how bad the year

0:24:20.960 --> 0:24:24.960
<v Speaker 2>could be for the trucking and also the shipping industry.

0:24:25.000 --> 0:24:28.720
<v Speaker 2>And it did turn out to be an absolute terrible,

0:24:29.119 --> 0:24:31.399
<v Speaker 2>no good, horrible year or whatever the title of that

0:24:31.480 --> 0:24:34.480
<v Speaker 2>movie was. But can you maybe put some numbers around

0:24:34.480 --> 0:24:37.560
<v Speaker 2>it for us, like how bad did things actually get

0:24:37.640 --> 0:24:38.200
<v Speaker 2>last year?

0:24:38.600 --> 0:24:42.280
<v Speaker 3>So it's an interesting conversation because think about the listeners

0:24:42.280 --> 0:24:46.680
<v Speaker 3>to odds mostly focused on macro stories for the economy.

0:24:46.880 --> 0:24:49.159
<v Speaker 3>When they're listening to freight stories and they're hearing me

0:24:49.200 --> 0:24:51.480
<v Speaker 3>talk about a freight recession or the blood bath, they

0:24:51.560 --> 0:24:55.080
<v Speaker 3>oftentimes assume that that means that the broader economy is struggling.

0:24:55.240 --> 0:24:57.320
<v Speaker 2>Yeah, I think the big question was whether or not

0:24:57.359 --> 0:25:01.520
<v Speaker 2>that indicates the consumer demand isn't there.

0:25:00.800 --> 0:25:03.240
<v Speaker 3>Sort of making interesting things? Is we now have we

0:25:03.400 --> 0:25:06.959
<v Speaker 3>bookended twenty twenty three, we're able to actually look at

0:25:07.359 --> 0:25:10.720
<v Speaker 3>the entire year in sort of context, and what we've

0:25:10.720 --> 0:25:13.360
<v Speaker 3>seen is that actually twenty twenty three was a good

0:25:13.440 --> 0:25:17.040
<v Speaker 3>year related to freight volumes. It actually if you took

0:25:17.080 --> 0:25:19.600
<v Speaker 3>out the COVID extremes of two thousand, sort of late

0:25:19.640 --> 0:25:22.840
<v Speaker 3>twenty twenty twenty and twenty one, and even parts of

0:25:22.880 --> 0:25:26.560
<v Speaker 3>twenty two, what you've seen in the freight market is

0:25:26.600 --> 0:25:28.920
<v Speaker 3>that the twenty three was actually a really solid year.

0:25:29.080 --> 0:25:32.520
<v Speaker 3>It continued to build momentum in terms of volume throughout

0:25:32.560 --> 0:25:36.239
<v Speaker 3>the year. But it seems like we're contradicting ourselves in

0:25:36.240 --> 0:25:38.359
<v Speaker 3>the sense that we're talking about how bad it was

0:25:38.359 --> 0:25:41.240
<v Speaker 3>in twenty three, but we're talking about a relatively strong

0:25:41.280 --> 0:25:45.240
<v Speaker 3>consumer and a relatively strong freight market. But the reason

0:25:45.320 --> 0:25:47.840
<v Speaker 3>is that we had this massive expansion of capacity that

0:25:47.880 --> 0:25:51.119
<v Speaker 3>took place during COVID. You know, we saw if you

0:25:51.119 --> 0:25:54.520
<v Speaker 3>take twenty nineteen to the peak of capacity build, which

0:25:54.640 --> 0:25:58.560
<v Speaker 3>really did not end. So the freight recession started in

0:25:58.800 --> 0:26:02.200
<v Speaker 3>March of two thousand and two, twenty two. It wasn't

0:26:02.280 --> 0:26:05.560
<v Speaker 3>until October of twenty two before we started to see

0:26:05.680 --> 0:26:09.600
<v Speaker 3>the market in terms of new capacity entrance plateau. So

0:26:09.640 --> 0:26:12.240
<v Speaker 3>we're still seeing new entrants come in the market throughout

0:26:12.240 --> 0:26:16.560
<v Speaker 3>twenty twenty two until really the third until the fourth quarter.

0:26:17.040 --> 0:26:19.280
<v Speaker 3>And now what we're looking at as a situation where

0:26:19.440 --> 0:26:22.359
<v Speaker 3>we've had this all this excess capacity that's built up.

0:26:22.760 --> 0:26:25.720
<v Speaker 3>And that's why twenty twenty three was such a miserable

0:26:25.800 --> 0:26:29.480
<v Speaker 3>year for the trucking industry is that we had. You know,

0:26:29.520 --> 0:26:34.720
<v Speaker 3>we're talking sixty thousand more trucking companies in the freight

0:26:34.800 --> 0:26:39.159
<v Speaker 3>market today than what we had prior to Covido. And

0:26:39.200 --> 0:26:43.480
<v Speaker 3>these aren't sixty thousand trucks. We're talking sixty thousand independent

0:26:43.800 --> 0:26:47.080
<v Speaker 3>companies that are in the trucking industry that have entered

0:26:47.119 --> 0:26:49.879
<v Speaker 3>the trucking industry, that are out taking freight. And so

0:26:49.920 --> 0:26:52.280
<v Speaker 3>what you have in the trucking market, we've talked about

0:26:52.280 --> 0:26:54.520
<v Speaker 3>it a few times. All aspects of freightwork this way,

0:26:54.560 --> 0:27:01.199
<v Speaker 3>where you constantly have this demand that's driving soply. So

0:27:01.280 --> 0:27:04.520
<v Speaker 3>what happens is the providers of supply are constantly trying

0:27:04.520 --> 0:27:07.280
<v Speaker 3>to catch up to demand because they see the inputs

0:27:07.280 --> 0:27:09.600
<v Speaker 3>in their business, they see demand in their business, they

0:27:09.600 --> 0:27:12.600
<v Speaker 3>see high rates, and so they're constantly trying to add

0:27:13.280 --> 0:27:16.400
<v Speaker 3>new pieces of equipment to sort of soak up that demand.

0:27:16.840 --> 0:27:19.560
<v Speaker 3>And what ends up happening is, because of the fragmented

0:27:19.640 --> 0:27:22.879
<v Speaker 3>nature of the market, they end up overcorrecting. So everybody

0:27:22.920 --> 0:27:25.000
<v Speaker 3>is doing the same thing. The big carriers are adding trucks,

0:27:25.040 --> 0:27:27.240
<v Speaker 3>the small carriers are adding trucks, New entrants are in

0:27:27.280 --> 0:27:31.400
<v Speaker 3>the market, and we just get flooded with total number

0:27:31.440 --> 0:27:34.919
<v Speaker 3>of infants. It's a classic commodity boom and bus cycle.

0:27:36.560 --> 0:27:39.919
<v Speaker 3>And that is what happened in twenty twenty two that

0:27:40.000 --> 0:27:43.800
<v Speaker 3>brought us to a really miserable twenty twenty three. And

0:27:43.840 --> 0:27:45.480
<v Speaker 3>what's happened over the last couple of months, so we

0:27:45.520 --> 0:27:48.639
<v Speaker 3>started to see a number of bankruptcies. Yallow being the

0:27:48.880 --> 0:27:52.960
<v Speaker 3>you know, Yallowy historical LTL carrier file bankruptcy. It actually

0:27:53.040 --> 0:27:55.480
<v Speaker 3>went out of business. And it felt like this is

0:27:55.520 --> 0:27:58.040
<v Speaker 3>a company that for many years felt like a cockroach

0:27:58.080 --> 0:28:01.840
<v Speaker 3>that just wouldn't die. Yeah out. Unions at one point

0:28:01.880 --> 0:28:05.399
<v Speaker 3>had build them out. It constantly just stayed in business,

0:28:05.440 --> 0:28:09.280
<v Speaker 3>and everybody assumed that it would continue to survive in

0:28:09.359 --> 0:28:11.800
<v Speaker 3>spite of the fact that it was not a well

0:28:11.840 --> 0:28:15.040
<v Speaker 3>run company. And it is out of business, and you

0:28:15.119 --> 0:28:17.480
<v Speaker 3>mentioned teas that earlier, Joe, is that we've seen some

0:28:17.520 --> 0:28:20.280
<v Speaker 3>freight tech companies that raised lot capital. That also another

0:28:20.600 --> 0:28:23.040
<v Speaker 3>and this is a function of a lot of excesses

0:28:23.040 --> 0:28:25.159
<v Speaker 3>that got added to the market that the market just

0:28:25.200 --> 0:28:25.920
<v Speaker 3>has to bleed out.

0:28:26.240 --> 0:28:29.280
<v Speaker 1>Well, I'm glad you mentioned the freight tech companies because

0:28:29.280 --> 0:28:31.480
<v Speaker 1>that's where I was going to go next. So we

0:28:31.480 --> 0:28:35.480
<v Speaker 1>already we already know it was bad for a lot

0:28:35.520 --> 0:28:38.360
<v Speaker 1>of companies in twenty twenty three. You know, going back

0:28:38.360 --> 0:28:40.400
<v Speaker 1>to twenty twenty one, twenty twenty two, you know we

0:28:40.520 --> 0:28:44.680
<v Speaker 1>got interested in freight obviously on the Odd Launch podcast.

0:28:45.240 --> 0:28:47.120
<v Speaker 1>That was also a big year for like tech and

0:28:47.160 --> 0:28:50.800
<v Speaker 1>tech investing. A lot of vcs suddenly probably woke up

0:28:50.800 --> 0:28:53.200
<v Speaker 1>to this idea of this world. We're like, oh, the

0:28:53.240 --> 0:28:55.120
<v Speaker 1>freight industry looks like a mess. I'm sure if we

0:28:55.200 --> 0:28:58.160
<v Speaker 1>just apply our software magic, we could solve all of

0:28:58.200 --> 0:29:02.000
<v Speaker 1>these problems. We saw some really huge fundraising, but then

0:29:02.360 --> 0:29:04.800
<v Speaker 1>also at twenty twenty three, we saw the reversal of it.

0:29:05.240 --> 0:29:08.080
<v Speaker 1>So we saw the freight brokerage Convoy just to basically

0:29:08.080 --> 0:29:10.200
<v Speaker 1>completely go out of business. I think we saw a

0:29:10.200 --> 0:29:13.880
<v Speaker 1>pretty big downturn at a Flexport. We've had their CEO,

0:29:13.960 --> 0:29:16.800
<v Speaker 1>Ryan Peterson on the show a couple of times. What

0:29:17.080 --> 0:29:21.320
<v Speaker 1>happened with freight Tech? What were the theses maybe of

0:29:21.360 --> 0:29:23.880
<v Speaker 1>the investors who are going in, we could solve this

0:29:24.000 --> 0:29:27.120
<v Speaker 1>and sort of like what reality did they run into that?

0:29:27.280 --> 0:29:29.880
<v Speaker 1>Maybe it's a bit harder to solve some of these

0:29:29.880 --> 0:29:31.600
<v Speaker 1>problems than they may have assumed.

0:29:31.640 --> 0:29:34.720
<v Speaker 3>You know, they were playing the Uber lift. Yeah, even

0:29:34.760 --> 0:29:38.640
<v Speaker 3>Airbnb playbooks, which is, hey, I have this capacity and

0:29:38.680 --> 0:29:41.080
<v Speaker 3>I can go out and create a digital app sort

0:29:41.080 --> 0:29:43.080
<v Speaker 3>of just if I could disrupt the taxi industry the

0:29:43.120 --> 0:29:45.880
<v Speaker 3>way Uber did, that could also disrupt.

0:29:45.440 --> 0:29:47.040
<v Speaker 1>The It seems like it should be doable.

0:29:47.440 --> 0:29:50.440
<v Speaker 3>Here's the problem is that the investors that really drove

0:29:50.640 --> 0:29:54.560
<v Speaker 3>the high valuations didn't understand freight They didn't understand the

0:29:54.600 --> 0:29:58.160
<v Speaker 3>boom and bus cycle. Convoy arguably had the best roster.

0:29:58.800 --> 0:30:01.560
<v Speaker 3>It had a dream team investors. I mean you had

0:30:01.760 --> 0:30:05.760
<v Speaker 3>Bill Gates, Jeff Bezos, you had pried Hoffmann, you had

0:30:06.200 --> 0:30:09.760
<v Speaker 3>the who's who of sort of Silicon Valley and sort

0:30:09.800 --> 0:30:13.479
<v Speaker 3>of legacy tech that were investors. I mean it was

0:30:13.840 --> 0:30:17.000
<v Speaker 3>the best lineup of investors of probably any company in

0:30:17.280 --> 0:30:20.880
<v Speaker 3>supply chain possibly have. And yet that did not help

0:30:20.920 --> 0:30:24.720
<v Speaker 3>them survive. And the reason is that really the investors

0:30:24.760 --> 0:30:27.600
<v Speaker 3>and the management team when it first raised money and

0:30:27.640 --> 0:30:31.880
<v Speaker 3>got into this business, did not understand how psychical this

0:30:31.960 --> 0:30:36.360
<v Speaker 3>industry is and how fungible the capacity is. So if

0:30:36.360 --> 0:30:39.480
<v Speaker 3>I wanted to disrupt the taxi industry, the reason that

0:30:39.480 --> 0:30:42.120
<v Speaker 3>that works is I have all of these consumers sitting

0:30:42.120 --> 0:30:44.960
<v Speaker 3>at home with their cars that are idle ninety percent

0:30:45.000 --> 0:30:49.280
<v Speaker 3>of the time. That can create incremental capacity in that

0:30:49.400 --> 0:30:52.000
<v Speaker 3>of a market. So as the market surges, you can

0:30:52.080 --> 0:30:54.640
<v Speaker 3>have and Uber has you know, has piloted us with

0:30:54.680 --> 0:30:57.480
<v Speaker 3>their search pricing. You know, they will send out messages

0:30:57.480 --> 0:30:59.840
<v Speaker 3>to their drivers and say, hey, there's a a football

0:30:59.840 --> 0:31:02.000
<v Speaker 3>game in town, or there's a you know, a big

0:31:02.480 --> 0:31:04.880
<v Speaker 3>event in town, please come out and get three to

0:31:04.920 --> 0:31:07.520
<v Speaker 3>four or five x your normal rate. And they've created

0:31:07.520 --> 0:31:10.600
<v Speaker 3>this sort of surge flexible capacity model that works really

0:31:10.640 --> 0:31:14.600
<v Speaker 3>well in a business like Uber and personal transportation. The

0:31:14.720 --> 0:31:17.640
<v Speaker 3>problem in trucking is there is none of that excess

0:31:17.680 --> 0:31:20.560
<v Speaker 3>capacity sitting against the fence that can flex in and

0:31:20.600 --> 0:31:24.200
<v Speaker 3>out of a market. And so what ultimately happened is

0:31:24.240 --> 0:31:28.280
<v Speaker 3>that they were able to apply some digitization to the

0:31:28.320 --> 0:31:32.680
<v Speaker 3>dispatch process and to the driver management process, but that

0:31:32.880 --> 0:31:36.880
<v Speaker 3>was incremental, and one would argue in Brad Jacobs has

0:31:36.960 --> 0:31:41.400
<v Speaker 3>argued that the incumbents were doing the same thing. Is

0:31:41.440 --> 0:31:45.840
<v Speaker 3>that effectively, all of these companies were spending billions of

0:31:45.880 --> 0:31:50.320
<v Speaker 3>dollars to build technology that everyone else was also building.

0:31:50.440 --> 0:31:54.760
<v Speaker 3>And not just existing companies like XBO and H Robinson,

0:31:55.000 --> 0:31:58.040
<v Speaker 3>but you also had all these tech vendors, companies that

0:31:58.080 --> 0:32:01.560
<v Speaker 3>provide software, that were also building technology that they could

0:32:01.560 --> 0:32:04.280
<v Speaker 3>sell to hundreds of companies. All this was happening at

0:32:04.280 --> 0:32:08.360
<v Speaker 3>the same time and effectively. What Convoy did not understand

0:32:08.400 --> 0:32:10.920
<v Speaker 3>early on, which I think they certainly understood that the

0:32:11.040 --> 0:32:13.480
<v Speaker 3>late part of the cycle, a late part of their business,

0:32:13.680 --> 0:32:17.720
<v Speaker 3>is that freightst commodity it's highly fungible. The capacity is

0:32:17.760 --> 0:32:21.160
<v Speaker 3>highly fungible, and no matter how much money I spend

0:32:21.280 --> 0:32:25.760
<v Speaker 3>acquiring the capacity, there is nothing to keep that capacity

0:32:25.800 --> 0:32:29.240
<v Speaker 3>from going to the next highest bidder. And because of that,

0:32:29.480 --> 0:32:33.240
<v Speaker 3>all of the money that they wasted in acquisition costs

0:32:33.520 --> 0:32:38.120
<v Speaker 3>to acquire capacity was effectively meaningless at the end of

0:32:38.120 --> 0:32:40.840
<v Speaker 3>the day because that capacity could be found elsewhere.

0:32:41.240 --> 0:32:44.760
<v Speaker 2>How much of it comes down to incentives as well.

0:32:44.800 --> 0:32:47.640
<v Speaker 2>So I take the point about fungibility of capacity. But

0:32:47.760 --> 0:32:50.400
<v Speaker 2>like I also get the sense that there are industries

0:32:50.480 --> 0:32:54.880
<v Speaker 2>out there that make money from their role as middlemen.

0:32:55.000 --> 0:32:58.440
<v Speaker 2>They make money from a lack of transparency or opacity.

0:32:58.600 --> 0:33:02.440
<v Speaker 2>And so we talk about new technology to make this

0:33:02.480 --> 0:33:06.760
<v Speaker 2>whole process more efficient, but if there are well defined

0:33:06.880 --> 0:33:10.840
<v Speaker 2>losers from doing that, they might not really be incentivized

0:33:10.880 --> 0:33:11.760
<v Speaker 2>to change.

0:33:12.040 --> 0:33:14.440
<v Speaker 3>So, Tracy, let's imagine that we wanted to disrupt the

0:33:14.480 --> 0:33:17.600
<v Speaker 3>gasoline industry, Okay, and we're going to create a gas station,

0:33:18.480 --> 0:33:20.520
<v Speaker 3>and in this gas station, we're going to charge a

0:33:20.560 --> 0:33:23.280
<v Speaker 3>dollar a gallon. We're going to open it up. We

0:33:23.320 --> 0:33:25.920
<v Speaker 3>could build the largest gas station in the world in

0:33:25.960 --> 0:33:29.320
<v Speaker 3>a matter of potentially weeks. A dollar a gallon we're

0:33:29.360 --> 0:33:31.760
<v Speaker 3>going to charge, and we're disrupting the industry. Now, we

0:33:31.800 --> 0:33:34.280
<v Speaker 3>have some neat technology to do this. That's our That

0:33:34.360 --> 0:33:36.240
<v Speaker 3>is what we've told our investors is we're able to

0:33:36.240 --> 0:33:40.479
<v Speaker 3>disrupt the gasoline industry because our technology has made it

0:33:40.480 --> 0:33:43.040
<v Speaker 3>more efficient for us to deliver gallons. Now, you and

0:33:43.040 --> 0:33:44.680
<v Speaker 3>I both know at the end of the day that

0:33:45.120 --> 0:33:49.200
<v Speaker 3>gasoline is a commodity, yes, and doesn't matter what we

0:33:49.720 --> 0:33:53.280
<v Speaker 3>end up creating technology to solve for. At the end

0:33:53.320 --> 0:33:56.640
<v Speaker 3>of the day. All we've actually done is arbitrage. Is

0:33:56.680 --> 0:34:00.000
<v Speaker 3>the market provide consumers an arbitrage. In other words, consumers

0:34:00.080 --> 0:34:02.800
<v Speaker 3>are buying gasoline at a dollar a gallon. We've built

0:34:02.800 --> 0:34:06.120
<v Speaker 3>this billion dollar gas station in middle of New Jersey

0:34:06.360 --> 0:34:08.279
<v Speaker 3>that is the most successful gas station in the world,

0:34:08.360 --> 0:34:10.839
<v Speaker 3>and we're doing tens of billions of dollars, but we

0:34:10.880 --> 0:34:11.520
<v Speaker 3>are losing.

0:34:11.719 --> 0:34:15.120
<v Speaker 2>Right, we're subsidizing full service gas station.

0:34:17.200 --> 0:34:19.720
<v Speaker 3>That's true, it is full service. Well, you're using technology, robots,

0:34:19.760 --> 0:34:24.040
<v Speaker 3>I'm doing this okay. But effectively, that was the thesis

0:34:24.360 --> 0:34:28.200
<v Speaker 3>that they thought. The investors thought that if they could

0:34:28.239 --> 0:34:32.239
<v Speaker 3>increase the throughput of gallons, that their buying rate would

0:34:32.239 --> 0:34:33.759
<v Speaker 3>be cheaper. Oh I see.

0:34:33.840 --> 0:34:36.240
<v Speaker 2>So it was like the volume would make up the volume.

0:34:36.880 --> 0:34:40.600
<v Speaker 3>I'll lose money on every transaction up and volume. It's

0:34:40.640 --> 0:34:43.480
<v Speaker 3>the same, it's the same. Idea here is that they

0:34:43.480 --> 0:34:48.320
<v Speaker 3>were effectively subsidizing early on a lot of their capacity,

0:34:48.640 --> 0:34:51.200
<v Speaker 3>and what they realized really late and this so they

0:34:51.200 --> 0:34:55.800
<v Speaker 3>did change. Ultimately, Convoy realized about twenty eighteen twenty nineteen

0:34:56.239 --> 0:34:59.080
<v Speaker 3>that that model just didn't work. That really all of

0:34:59.120 --> 0:35:02.040
<v Speaker 3>the money that they had spent in subsidizing capacity and

0:35:02.080 --> 0:35:04.600
<v Speaker 3>acquiring the capacity was meaningless at the end of the

0:35:04.680 --> 0:35:09.360
<v Speaker 3>day because it didn't provide any long term resilience or

0:35:09.440 --> 0:35:12.600
<v Speaker 3>sort of commitments among the shippers and among the carriers

0:35:12.600 --> 0:35:16.160
<v Speaker 3>to stay with their platform. That is really what happened.

0:35:16.200 --> 0:35:19.680
<v Speaker 3>And at the same time, using our gasoline analogy, is

0:35:19.719 --> 0:35:23.360
<v Speaker 3>that not only did Convoy have a gas station, or

0:35:23.400 --> 0:35:25.680
<v Speaker 3>we have this gas station New Jersey, but now Joe

0:35:25.760 --> 0:35:28.279
<v Speaker 3>opens up a rival gas station down the street and

0:35:28.320 --> 0:35:30.840
<v Speaker 3>he's charging ninety nine cents, and so now all of

0:35:30.880 --> 0:35:35.520
<v Speaker 3>those gallons that we've sold go to Joe's gas station,

0:35:35.560 --> 0:35:37.920
<v Speaker 3>which is now cheaper. And that is the reason that

0:35:38.200 --> 0:35:43.000
<v Speaker 3>trucking cannot strictly be disrupted through these technology apps is

0:35:43.000 --> 0:35:46.280
<v Speaker 3>that they were trying to disrupt it by lowering the price,

0:35:46.960 --> 0:35:51.960
<v Speaker 3>buying market share, and effectively subsidizing the customers. The customers

0:35:51.960 --> 0:35:54.680
<v Speaker 3>were benefiting from this, the shippers benefited massively from it

0:35:54.920 --> 0:35:57.759
<v Speaker 3>because they were getting cheaper cost and that's how they

0:35:57.760 --> 0:36:01.120
<v Speaker 3>were able to grow so fast. What ended up happening

0:36:01.160 --> 0:36:04.319
<v Speaker 3>is they learned pretty quickly that those commitments were not

0:36:05.040 --> 0:36:08.319
<v Speaker 3>finding that there was no such thing as contract right.

0:36:09.080 --> 0:36:12.759
<v Speaker 1>So this is really interesting because you know, and I

0:36:12.800 --> 0:36:16.080
<v Speaker 1>think when you get the Uber analogy. I mean, there's

0:36:16.160 --> 0:36:20.320
<v Speaker 1>really feels like there's two elements here. One is just okay,

0:36:20.360 --> 0:36:23.680
<v Speaker 1>you can't be the Uber of trucking unless you have

0:36:23.800 --> 0:36:28.920
<v Speaker 1>some capacity, unless you have some guaranteed for ability.

0:36:28.440 --> 0:36:30.200
<v Speaker 2>To turn on capacity when you need it.

0:36:30.239 --> 0:36:32.839
<v Speaker 1>But then the other, right, the ability to get that

0:36:32.880 --> 0:36:35.520
<v Speaker 1>guaranteed ability to turn on capacity. But then the other

0:36:35.680 --> 0:36:39.440
<v Speaker 1>question is why do we need humans as part of

0:36:39.440 --> 0:36:41.680
<v Speaker 1>the freight brokerage process and why can't it be all

0:36:41.719 --> 0:36:44.640
<v Speaker 1>computers like Uber is. And you know, I'm sure I

0:36:44.640 --> 0:36:47.720
<v Speaker 1>want you to weigh in. We recently talked to Brad Jacobs,

0:36:47.760 --> 0:36:51.000
<v Speaker 1>who is on to his new building supply distribution business

0:36:51.400 --> 0:36:54.880
<v Speaker 1>but also founded a freight brokerage and there seems to

0:36:54.920 --> 0:36:56.680
<v Speaker 1>be some dispute because I asked the question is like,

0:36:56.719 --> 0:36:59.000
<v Speaker 1>why are there still humans in this business? And I

0:36:59.080 --> 0:37:02.239
<v Speaker 1>know there's humans, lots of humans because a you know,

0:37:02.360 --> 0:37:05.279
<v Speaker 1>like I've been I went to the Arrival Logistics de

0:37:05.360 --> 0:37:09.279
<v Speaker 1>facto trading floor. We've talked about it. I see your

0:37:09.360 --> 0:37:12.680
<v Speaker 1>community of you know, freight waves fans. They're always posting

0:37:13.000 --> 0:37:15.719
<v Speaker 1>freight brokerage memes. So I know there are a lot

0:37:15.760 --> 0:37:19.480
<v Speaker 1>of people in offices who, you know, have one phone

0:37:19.560 --> 0:37:21.640
<v Speaker 1>up where they're talking to a shipper and someone else's

0:37:21.760 --> 0:37:23.960
<v Speaker 1>talking to a carrier. But Brad was like, you know,

0:37:24.000 --> 0:37:26.080
<v Speaker 1>there's a lot of it's getting on. What is the truth?

0:37:26.200 --> 0:37:29.480
<v Speaker 1>Like why are there still so many just sitting aside

0:37:29.520 --> 0:37:33.080
<v Speaker 1>the capacity aspect? Or are there so many humans or

0:37:33.120 --> 0:37:35.480
<v Speaker 1>how many humans in this process?

0:37:35.560 --> 0:37:37.879
<v Speaker 3>So it's interesting because Brad talked about the fact that,

0:37:38.000 --> 0:37:39.480
<v Speaker 3>you know, when he got in his industry yees ten

0:37:39.560 --> 0:37:42.640
<v Speaker 3>years ago, it was largely humans and then over time

0:37:42.719 --> 0:37:45.360
<v Speaker 3>it had digitized. And you know, I think the statement

0:37:45.400 --> 0:37:47.800
<v Speaker 3>was he had ninety seven percent of its freight was electronic.

0:37:48.280 --> 0:37:50.600
<v Speaker 3>That very well maybe the case for his business. Think

0:37:50.680 --> 0:37:54.480
<v Speaker 3>of xbo's role in the business, it's a big really

0:37:54.560 --> 0:37:59.160
<v Speaker 3>predominantly you know, in its focus on LTL, which means

0:37:59.160 --> 0:38:03.319
<v Speaker 3>it has very very large enterprise shippers, big commitments. It's

0:38:03.400 --> 0:38:06.000
<v Speaker 3>able to digitize a lot of the transactions, and most

0:38:06.000 --> 0:38:08.319
<v Speaker 3>of the bigger trucking companies are digital. Like if you

0:38:08.320 --> 0:38:11.640
<v Speaker 3>go look at night Swift's operation, look at Schneider's operation,

0:38:11.920 --> 0:38:12.960
<v Speaker 3>go look at old dominions.

0:38:13.120 --> 0:38:15.239
<v Speaker 1>So that is like placing an order on a thing,

0:38:15.280 --> 0:38:15.600
<v Speaker 1>and it just.

0:38:15.680 --> 0:38:18.359
<v Speaker 3>That's right, and that's what the big companies want. To do.

0:38:18.520 --> 0:38:22.239
<v Speaker 3>Is they actually want to eliminate human contact as much

0:38:22.239 --> 0:38:25.560
<v Speaker 3>as possible, because that's how they're able to optimize the model.

0:38:25.960 --> 0:38:29.440
<v Speaker 3>They use technology to do electronic transactions, and that is

0:38:29.560 --> 0:38:32.920
<v Speaker 3>that probably represents twenty percent of the business. It's the

0:38:32.920 --> 0:38:35.680
<v Speaker 3>cream of the crop business. It's the business every company

0:38:35.800 --> 0:38:40.200
<v Speaker 3>wants because it's the high volume shippers, dependable volume.

0:38:40.440 --> 0:38:43.880
<v Speaker 1>And standardized lane, standardized ship or your standardized carrier.

0:38:43.920 --> 0:38:48.600
<v Speaker 3>Is it just exactly and highly predictable, highly consistent business.

0:38:48.800 --> 0:38:51.880
<v Speaker 3>And if you're building a network, then that's what you

0:38:51.960 --> 0:38:54.439
<v Speaker 3>want because I can depend on it day in day out.

0:38:55.200 --> 0:38:57.960
<v Speaker 3>That's what the larger companies focus see. And if you

0:38:58.040 --> 0:39:01.279
<v Speaker 3>ask the CEO of Swift, you would probably get a

0:39:01.280 --> 0:39:05.040
<v Speaker 3>similar answer about how much of its freight is electronically tendered.

0:39:05.280 --> 0:39:08.560
<v Speaker 3>H Robinson, the largest freight broker in the country, publishes

0:39:08.640 --> 0:39:11.360
<v Speaker 3>that seventy eight percent of its freight doesn't have a

0:39:11.440 --> 0:39:14.680
<v Speaker 3>human touch. Okay, but the reality is, Joe, is that

0:39:14.719 --> 0:39:18.520
<v Speaker 3>the hundreds of thousands of freight broker people that are

0:39:18.560 --> 0:39:21.880
<v Speaker 3>out there making up at least you know, the numbers

0:39:21.920 --> 0:39:24.120
<v Speaker 3>are as high as registered frate brokers in the sixty

0:39:24.160 --> 0:39:27.080
<v Speaker 3>to eighty thousand numbers we track and think there's about

0:39:27.440 --> 0:39:30.200
<v Speaker 3>five thousand high scale freight brokers that do more than

0:39:30.440 --> 0:39:33.880
<v Speaker 3>about ten million dollars in revenue a year. They're still

0:39:34.120 --> 0:39:37.600
<v Speaker 3>predominantly human based, and what they're dealing with are the exceptions.

0:39:37.880 --> 0:39:41.920
<v Speaker 3>So what happens is a large volume shipper takes ninety

0:39:42.120 --> 0:39:44.200
<v Speaker 3>five percent of its freight and sends it over to

0:39:44.520 --> 0:39:47.640
<v Speaker 3>the xbos and the h Robinson's and the you know,

0:39:47.680 --> 0:39:50.080
<v Speaker 3>the the night swifts, and so they get all the

0:39:50.120 --> 0:39:55.200
<v Speaker 3>electronics stuff dispatched. What's left over is the really hard

0:39:55.400 --> 0:39:59.040
<v Speaker 3>to manage. It's either a laye that nobody wants. It's

0:39:59.040 --> 0:40:03.040
<v Speaker 3>somebody who literally shops price on every single load. It's

0:40:03.320 --> 0:40:05.840
<v Speaker 3>a commodity that nobody wants. And you'll see in the

0:40:05.840 --> 0:40:08.160
<v Speaker 3>meme if you go on Twitter or on x you

0:40:08.200 --> 0:40:10.600
<v Speaker 3>see all the memes and freight making fun of the

0:40:10.680 --> 0:40:13.000
<v Speaker 3>kinds of freight that nobody wants. This is the type

0:40:13.000 --> 0:40:13.839
<v Speaker 3>of frit that's left over.

0:40:13.880 --> 0:40:15.520
<v Speaker 1>What's an example of a type of freight that no

0:40:15.520 --> 0:40:18.319
<v Speaker 1>one wants to deal with? Grocery Okay, have to have

0:40:18.440 --> 0:40:20.680
<v Speaker 1>like al you have to have a special truck.

0:40:20.760 --> 0:40:23.320
<v Speaker 3>Yeah, well you have to. It's typically going to a

0:40:23.360 --> 0:40:26.080
<v Speaker 3>grocery store. It takes a long time to unload it.

0:40:26.239 --> 0:40:28.719
<v Speaker 3>They're miseraboo because they're in a cold trailer and a

0:40:28.719 --> 0:40:31.280
<v Speaker 3>refrigerator trailer. They have to use something called a lumper.

0:40:31.800 --> 0:40:34.360
<v Speaker 3>A lumper is I pay somebody at the dock to

0:40:34.480 --> 0:40:37.640
<v Speaker 3>unload me, or the driver has to unload themselves. They

0:40:37.640 --> 0:40:39.880
<v Speaker 3>can take eight to ten hours to load at a

0:40:40.080 --> 0:40:42.480
<v Speaker 3>like a farm. They go into a farm facility or

0:40:42.520 --> 0:40:45.560
<v Speaker 3>distribution center, it could take eight because they're all handloaded.

0:40:45.600 --> 0:40:49.680
<v Speaker 3>Think of like a crate of tomatoes or oranges or something.

0:40:49.800 --> 0:40:52.400
<v Speaker 3>A lot of it's like loaded, not on pallettes, but

0:40:52.480 --> 0:40:56.239
<v Speaker 3>actually sort of full loaded. So this is undesirable freight

0:40:56.280 --> 0:40:57.640
<v Speaker 3>for a lot of these guys. It has really tight

0:40:57.680 --> 0:41:01.400
<v Speaker 3>transit times. So that's a type of undersers freight flatbed

0:41:01.680 --> 0:41:04.960
<v Speaker 3>which is hauled to project sites. You're not going to

0:41:05.040 --> 0:41:07.520
<v Speaker 3>a warehouse, but you're going to a construction site that

0:41:07.600 --> 0:41:10.520
<v Speaker 3>has to be manually unloaded. It can take sometimes hours

0:41:10.760 --> 0:41:13.200
<v Speaker 3>or longer where the truck's got to sit, and so

0:41:13.200 --> 0:41:15.640
<v Speaker 3>there's a lot of freight that's just undesired, and that's

0:41:15.680 --> 0:41:18.480
<v Speaker 3>where a lot of the freight brokers, the humans still

0:41:18.520 --> 0:41:20.879
<v Speaker 3>take and manage a lot of these sort of long

0:41:20.920 --> 0:41:24.960
<v Speaker 3>tail transactions. That isn't the world that an XBO plays in.

0:41:25.480 --> 0:41:28.480
<v Speaker 3>That is the world that the prejaminance of your freight brokerage.

0:41:28.520 --> 0:41:30.960
<v Speaker 3>The folks that are on freight Twitter that are doing

0:41:30.960 --> 0:41:33.600
<v Speaker 3>the brokerage job, that's where they that's a large.

0:41:33.440 --> 0:41:37.120
<v Speaker 1>Percent of their freight is managing the light bulb moment sense.

0:41:37.360 --> 0:41:40.040
<v Speaker 2>So much of this reminds me of the move to

0:41:40.080 --> 0:41:43.279
<v Speaker 2>electronic trading in the corporate right, Like it takes a

0:41:43.320 --> 0:41:46.800
<v Speaker 2>long time, and like the stuff that starts being electronified

0:41:46.960 --> 0:41:50.280
<v Speaker 2>first is like the standardized trade. It's the easier ones.

0:41:50.440 --> 0:41:53.560
<v Speaker 2>But again, like incentives play a role there.

0:41:54.080 --> 0:41:57.759
<v Speaker 3>You took twenty years before consumers had access to effectively

0:41:57.840 --> 0:42:00.759
<v Speaker 3>trade at very low cost without a broker. Yeah, this

0:42:01.160 --> 0:42:03.960
<v Speaker 3>you saw early in the nineties. You know, sort of

0:42:04.040 --> 0:42:05.959
<v Speaker 3>happened in the early nineties to sort of late nineties.

0:42:06.000 --> 0:42:07.480
<v Speaker 3>The Internet was born, and all of a sudden, I

0:42:07.480 --> 0:42:10.759
<v Speaker 3>could trade for you know myself, I could execute my trades,

0:42:10.800 --> 0:42:12.960
<v Speaker 3>and then all of a sudden you got into low

0:42:13.040 --> 0:42:14.960
<v Speaker 3>cost trading. And then now we're in sort of zero

0:42:15.000 --> 0:42:18.680
<v Speaker 3>cost trading as consumers. But you still have the finance industry.

0:42:18.840 --> 0:42:21.560
<v Speaker 3>High frequency trading has not gone away. You still have

0:42:22.360 --> 0:42:25.759
<v Speaker 3>you know these large trading floors that are people are

0:42:25.840 --> 0:42:29.640
<v Speaker 3>involved in this transaction, involved in these services that extend

0:42:29.680 --> 0:42:31.960
<v Speaker 3>beyond just executing a trade. I mean, I can't remember

0:42:32.000 --> 0:42:34.120
<v Speaker 3>the last time I called a broker to execute a

0:42:34.200 --> 0:42:37.480
<v Speaker 3>standard stock trade. But I may go to a broker

0:42:37.520 --> 0:42:40.440
<v Speaker 3>if I have something that is unusual that I want

0:42:40.480 --> 0:42:43.120
<v Speaker 3>to do, or perhaps the product or that I'm not

0:42:43.120 --> 0:42:45.920
<v Speaker 3>familiar with, or something specialized. And that's really where we

0:42:45.960 --> 0:42:49.000
<v Speaker 3>see the freight brokerage industry. All those humans are really

0:42:49.160 --> 0:42:52.399
<v Speaker 3>helping solve those problems. But you make an interesting point,

0:42:52.440 --> 0:42:54.319
<v Speaker 3>and I use this analogy a lot. It's freight at

0:42:54.320 --> 0:42:56.480
<v Speaker 3>the end of the day, is a commodity. It is

0:42:56.680 --> 0:43:00.200
<v Speaker 3>price sensitive, and it will move at its in a

0:43:00.280 --> 0:43:02.920
<v Speaker 3>best to the lowest cost provider. Ultimately, that's what it's

0:43:02.920 --> 0:43:05.719
<v Speaker 3>trying to search for. Most of the transactions can be

0:43:06.000 --> 0:43:11.399
<v Speaker 3>digitized and electronically, but everyone is investing in the same technology.

0:43:11.719 --> 0:43:14.759
<v Speaker 3>They're all trying to digitize it. And because they're all

0:43:14.800 --> 0:43:17.879
<v Speaker 3>trying to digitize it is no one actually has an advantage.

0:43:18.120 --> 0:43:20.880
<v Speaker 3>There is no equivalent to a New York stock exchange

0:43:20.880 --> 0:43:23.680
<v Speaker 3>where I can put my servers right next to the

0:43:24.440 --> 0:43:27.720
<v Speaker 3>clearing engine and get nanoseconds because this is a market

0:43:27.760 --> 0:43:30.600
<v Speaker 3>that is not centrally cleared or exchanged, and so there

0:43:30.640 --> 0:43:33.360
<v Speaker 3>is no time advantage that I can get in terms

0:43:33.400 --> 0:43:36.239
<v Speaker 3>of being closer in terms of executing. So really what

0:43:36.280 --> 0:43:39.359
<v Speaker 3>we see is companies try to take the highly commoditized freight.

0:43:39.400 --> 0:43:41.879
<v Speaker 3>The big companies that have the balance sheets and are

0:43:41.920 --> 0:43:45.800
<v Speaker 3>asset based are picking off the really highly desirable freight

0:43:45.840 --> 0:43:50.000
<v Speaker 3>that can be electronically managed, and the freight brokers, which

0:43:50.040 --> 0:43:54.200
<v Speaker 3>continue to proliferate and grow, are taking care of this stuff.

0:43:54.280 --> 0:43:56.760
<v Speaker 3>I can't be easily electronically managed.

0:44:13.200 --> 0:44:15.640
<v Speaker 2>I have just one more question, which is again, I

0:44:15.680 --> 0:44:18.120
<v Speaker 2>think the last time we spoke to you in twenty

0:44:18.160 --> 0:44:21.359
<v Speaker 2>twenty three, you were talking about a coming blood bath

0:44:21.440 --> 0:44:25.280
<v Speaker 2>or the bloodbath in trucking looking out to twenty twenty four,

0:44:26.160 --> 0:44:27.279
<v Speaker 2>how would you characterize it.

0:44:27.320 --> 0:44:28.600
<v Speaker 3>I think we're going to trade at the bottom for

0:44:28.600 --> 0:44:31.160
<v Speaker 3>a while. Like I don't think it's getting worse. I

0:44:31.239 --> 0:44:35.160
<v Speaker 3>don't see a situation where things are quote unquote deteriorating further.

0:44:35.880 --> 0:44:38.560
<v Speaker 3>Now to an individual player that's in the market, they

0:44:38.560 --> 0:44:40.960
<v Speaker 3>may feel differently because their balance sheets are probably wrecked

0:44:40.960 --> 0:44:43.640
<v Speaker 3>at this point. They're taking freight that they're not making

0:44:43.680 --> 0:44:46.000
<v Speaker 3>money on. They've been doing this for probably fourteen to

0:44:46.040 --> 0:44:49.239
<v Speaker 3>eighteen months, and so to them it may feel like

0:44:49.280 --> 0:44:50.600
<v Speaker 3>they're at the end of the line, and there will

0:44:50.600 --> 0:44:52.520
<v Speaker 3>be a number of trucking companies that fail over the

0:44:52.600 --> 0:44:55.600
<v Speaker 3>next couple of months. But I think it's the market wide.

0:44:55.840 --> 0:44:58.080
<v Speaker 3>I think we're in many ways on the way back up,

0:44:58.239 --> 0:45:00.319
<v Speaker 3>and so I think it will take a long time

0:45:00.360 --> 0:45:02.960
<v Speaker 3>to turn out this capacity. But I think we'll see

0:45:03.000 --> 0:45:07.200
<v Speaker 3>improving conditions for carriers as capacity bleeds off and as

0:45:07.280 --> 0:45:09.799
<v Speaker 3>demand looks like it's going to stay persistent. You know,

0:45:09.800 --> 0:45:14.760
<v Speaker 3>the consumer has stayed strong for miraculously strong in this cycle.

0:45:14.880 --> 0:45:17.680
<v Speaker 3>It looks like, you know, going back to the conversation

0:45:17.719 --> 0:45:20.160
<v Speaker 3>we had very early on about near shoring and reshoring,

0:45:20.560 --> 0:45:22.879
<v Speaker 3>it looks like that is starting to take place, and

0:45:22.920 --> 0:45:25.680
<v Speaker 3>because that stuff has a long lead cycle, is we're

0:45:25.719 --> 0:45:28.720
<v Speaker 3>starting to benefit from some of that now. And as

0:45:28.960 --> 0:45:33.200
<v Speaker 3>a manufacturing reshoring really take place in our economy, that

0:45:33.239 --> 0:45:36.960
<v Speaker 3>will drive additional freight demand. And so as we continue

0:45:36.960 --> 0:45:42.279
<v Speaker 3>to bleed off carriers and we see improving economic conditions

0:45:42.360 --> 0:45:47.320
<v Speaker 3>in manufacturing and in inventories have bled off, that will

0:45:47.560 --> 0:45:52.719
<v Speaker 3>help promote higher rates. But also higher demand and ultimately

0:45:52.840 --> 0:45:55.600
<v Speaker 3>the industry will heal and sort of will enter a

0:45:55.640 --> 0:45:56.120
<v Speaker 3>new cycle.

0:45:56.160 --> 0:45:58.520
<v Speaker 2>And one could.

0:45:58.400 --> 0:46:00.400
<v Speaker 3>Argue, well, this is the evand to which I think

0:46:00.480 --> 0:46:04.040
<v Speaker 3>this time around is that you know, we do see

0:46:04.280 --> 0:46:07.839
<v Speaker 3>tightening credit, which is the only thing that's going to

0:46:07.920 --> 0:46:09.960
<v Speaker 3>stop the growth of trucking.

0:46:10.360 --> 0:46:12.840
<v Speaker 2>Oh interesting because I guess the last cycle it was

0:46:12.880 --> 0:46:16.000
<v Speaker 2>not only were freight rates going up, but you also

0:46:16.040 --> 0:46:17.799
<v Speaker 2>had extremely low cost of financing.

0:46:17.960 --> 0:46:21.000
<v Speaker 3>You could get it for almost nothing, to borrow money

0:46:21.040 --> 0:46:25.160
<v Speaker 3>for almost nothing, and small banks they were you know,

0:46:25.360 --> 0:46:28.080
<v Speaker 3>fueled with so much cash and the government was putting

0:46:28.080 --> 0:46:30.319
<v Speaker 3>pressure for them to deploy it. That is no longer

0:46:30.320 --> 0:46:32.760
<v Speaker 3>the case. I think, what and it's really the community

0:46:32.800 --> 0:46:35.319
<v Speaker 3>bank model. It's the community banks and the folks that

0:46:35.360 --> 0:46:38.080
<v Speaker 3>are in that sort of small business lending are the

0:46:38.080 --> 0:46:41.320
<v Speaker 3>folks that really control the outcome of the market. They've

0:46:41.360 --> 0:46:43.279
<v Speaker 3>tightened up. They started to look at trucking as a

0:46:43.400 --> 0:46:47.120
<v Speaker 3>riskier business because they chances are almost every community bank

0:46:47.120 --> 0:46:51.080
<v Speaker 3>in America has some trucking asset in its portfolio. And

0:46:51.320 --> 0:46:53.560
<v Speaker 3>because of that, I think they're starting to say, hey,

0:46:53.680 --> 0:46:56.200
<v Speaker 3>these this may not be a desirable industry to invest

0:46:56.239 --> 0:46:58.920
<v Speaker 3>in or to lend money. To the way it was before,

0:46:59.320 --> 0:47:02.080
<v Speaker 3>and that tightening credit standards will make it more difficult

0:47:02.120 --> 0:47:04.920
<v Speaker 3>for small businesses to borrow money and thus make it

0:47:05.000 --> 0:47:07.719
<v Speaker 3>harder for new expansion to take place. And I've talked

0:47:07.719 --> 0:47:10.799
<v Speaker 3>to a number, you know, in Chattanooga. I'll run into

0:47:10.800 --> 0:47:13.720
<v Speaker 3>people even at the airport and other cities, and people

0:47:13.960 --> 0:47:17.279
<v Speaker 3>who know recognize me or know what of me have

0:47:17.480 --> 0:47:19.600
<v Speaker 3>talked about their small trucking comps. At a guy said

0:47:19.840 --> 0:47:22.319
<v Speaker 3>he had a bank deal that fell apart because the

0:47:22.360 --> 0:47:27.239
<v Speaker 3>banker reads freightwaves and he was like, deal. He's like,

0:47:27.280 --> 0:47:29.799
<v Speaker 3>I have a good business, but because you're talking about

0:47:29.800 --> 0:47:32.440
<v Speaker 3>this freight recession, you have to continue to do that.

0:47:32.480 --> 0:47:34.200
<v Speaker 3>I said, well, my job is to inform, and I

0:47:34.239 --> 0:47:38.480
<v Speaker 3>said you should thank me because had you borrow that money,

0:47:38.880 --> 0:47:41.440
<v Speaker 3>you may not you may be in a different financial situation.

0:47:41.600 --> 0:47:46.840
<v Speaker 3>So I think there is more awareness about the issues

0:47:46.840 --> 0:47:49.760
<v Speaker 3>in trucking and that will probably keep the capacity growth

0:47:50.080 --> 0:47:53.200
<v Speaker 3>at least at Bay. But we will be back like

0:47:53.320 --> 0:47:57.120
<v Speaker 3>this will be a really boom market once again. We

0:47:57.160 --> 0:47:59.719
<v Speaker 3>will see higher freight rates at some point. The vibes

0:47:59.760 --> 0:48:03.080
<v Speaker 3>will be really strong on Twitter, where everyone's super excited

0:48:03.080 --> 0:48:05.560
<v Speaker 3>about high freight rates and there will be an argument

0:48:05.560 --> 0:48:07.200
<v Speaker 3>that this time is different, because that's what they'll say,

0:48:07.320 --> 0:48:10.160
<v Speaker 3>this time is different. It's not gonna roll over. This

0:48:10.280 --> 0:48:12.799
<v Speaker 3>is different for all the sorts of reasons. And we

0:48:12.880 --> 0:48:16.480
<v Speaker 3>will talk about that on this show, and we will

0:48:16.520 --> 0:48:18.479
<v Speaker 3>predict when it will fall apart again because it will.

0:48:18.560 --> 0:48:22.080
<v Speaker 1>All right, one last quick question. I'm gonna pivot we

0:48:22.280 --> 0:48:24.360
<v Speaker 1>you know, founder and see you a freight waves. We

0:48:24.400 --> 0:48:26.640
<v Speaker 1>always talk to you about freight. You also have this

0:48:26.680 --> 0:48:30.040
<v Speaker 1>whole other business and aviation media and other aviation assets.

0:48:30.400 --> 0:48:31.840
<v Speaker 1>I want to do like an hour with you at

0:48:31.880 --> 0:48:33.719
<v Speaker 1>some point talk about that. But just real quickly, is

0:48:33.760 --> 0:48:36.080
<v Speaker 1>it really true that there's more airports than McDonald's.

0:48:36.440 --> 0:48:38.560
<v Speaker 3>This is an insane stat that no one, I think

0:48:38.600 --> 0:48:40.560
<v Speaker 3>everyone finds it hard to believe. So if you take

0:48:40.560 --> 0:48:43.880
<v Speaker 3>the total amount of private this includes private airport kayports.

0:48:44.080 --> 0:48:45.880
<v Speaker 3>So most people think of airports and thinking of like

0:48:45.960 --> 0:48:49.840
<v Speaker 3>JFK and Labordia Newark, the predominants. The vast majority of

0:48:49.880 --> 0:48:53.400
<v Speaker 3>airports the United States are actually privately owned airports or

0:48:53.440 --> 0:48:57.040
<v Speaker 3>community owned airports, places that have very small runways of

0:48:57.080 --> 0:49:00.080
<v Speaker 3>one thousand to two thousand, three thousand feet can how

0:49:00.160 --> 0:49:04.200
<v Speaker 3>many even a jet accommodating small aircraft. Yeah, there's nineteen

0:49:04.239 --> 0:49:06.160
<v Speaker 3>thousand of those, and I think the number on McDonald's

0:49:06.200 --> 0:49:08.839
<v Speaker 3>is like sixteen thousand, so there are This.

0:49:08.760 --> 0:49:11.480
<v Speaker 2>Does not surprise me at all at all. Yeah, because

0:49:11.560 --> 0:49:14.920
<v Speaker 2>just where our places in Connecticut there are two McDonald's

0:49:14.960 --> 0:49:17.920
<v Speaker 2>within like a one hour radios. There's at least three airports.

0:49:18.080 --> 0:49:19.959
<v Speaker 2>One of them is for sale. And I've been thinking

0:49:19.960 --> 0:49:20.359
<v Speaker 2>about it.

0:49:20.800 --> 0:49:21.320
<v Speaker 3>An airport.

0:49:21.400 --> 0:49:24.280
<v Speaker 1>Okay, I got to check this out there that episode

0:49:24.360 --> 0:49:26.359
<v Speaker 1>then we know what the next episode.

0:49:26.160 --> 0:49:26.480
<v Speaker 4>One of it.

0:49:26.600 --> 0:49:29.680
<v Speaker 3>But one of the people think that private airports is

0:49:29.760 --> 0:49:32.200
<v Speaker 3>all about jets, and they always think it's like really

0:49:32.239 --> 0:49:34.200
<v Speaker 3>much people. But the predominance of the folks that use

0:49:34.239 --> 0:49:37.919
<v Speaker 3>these small airports are farmers in their agriculture, and our

0:49:38.200 --> 0:49:43.360
<v Speaker 3>entire ag ecosystem is dependent upon airplanes and bees, but

0:49:43.560 --> 0:49:47.080
<v Speaker 3>airplanes to do things like and so a lot of

0:49:47.120 --> 0:49:50.400
<v Speaker 3>the airports are used in places out in the heartland

0:49:50.440 --> 0:49:53.600
<v Speaker 3>for farming. They're also used to things like mining, you know,

0:49:53.920 --> 0:49:56.799
<v Speaker 3>extraction and stuff, and so the vast majority of those

0:49:56.840 --> 0:49:59.880
<v Speaker 3>airports are very small airports that most people will never see,

0:50:00.239 --> 0:50:02.960
<v Speaker 3>will never notice unless they get in a small airplane

0:50:03.000 --> 0:50:04.160
<v Speaker 3>and see all will get.

0:50:04.120 --> 0:50:06.440
<v Speaker 2>They are very unassuming. Some of them are just fields.

0:50:06.560 --> 0:50:10.160
<v Speaker 3>They're literally most of them. The predominance of them are

0:50:10.239 --> 0:50:13.400
<v Speaker 3>grass fields. Yeah, get pilots, buy into it. Frankly, these

0:50:13.400 --> 0:50:16.160
<v Speaker 3>are farmers that keep an airplane in the barn and

0:50:16.440 --> 0:50:17.160
<v Speaker 3>they fly it out.

0:50:17.320 --> 0:50:19.759
<v Speaker 1>So Craig, we could talk to you for another hour,

0:50:19.840 --> 0:50:22.719
<v Speaker 1>but they're just meetings. Grublet have you back before too long?

0:50:22.920 --> 0:50:39.800
<v Speaker 1>Thank you so much for coming on. Thanks, thank you, Tracy.

0:50:39.960 --> 0:50:41.719
<v Speaker 1>I can't believe you didn't tell me that there's an

0:50:41.760 --> 0:50:44.920
<v Speaker 1>airport for sale by you, and now it seems obvious

0:50:44.960 --> 0:50:47.640
<v Speaker 1>that we have to do an episode on the business

0:50:47.680 --> 0:50:49.640
<v Speaker 1>of running an airport. How much that costs.

0:50:49.719 --> 0:50:52.279
<v Speaker 2>I'm definitely up for doing an episode. One thing I

0:50:52.400 --> 0:50:57.320
<v Speaker 2>learned from being an aviation correspondent is I would not personally,

0:50:57.360 --> 0:51:01.280
<v Speaker 2>as an investor, put much money in. We talk about

0:51:01.320 --> 0:51:04.920
<v Speaker 2>like cyclical industries, aviation is also one of those that

0:51:05.040 --> 0:51:06.919
<v Speaker 2>just goes up and down, up and down, up and down.

0:51:07.040 --> 0:51:11.680
<v Speaker 1>Well, yes, but I think the publicly traded airport stocks,

0:51:11.719 --> 0:51:13.800
<v Speaker 1>and we're really getting off topic from where we started

0:51:13.800 --> 0:51:17.239
<v Speaker 1>the episode. I think actually publicly traded airport stocks have

0:51:17.320 --> 0:51:19.799
<v Speaker 1>done really well, even if the plane, even if the

0:51:19.840 --> 0:51:20.960
<v Speaker 1>carriers haven't done so great.

0:51:21.040 --> 0:51:23.520
<v Speaker 2>I can't remember. There was this amazing chart and I

0:51:23.560 --> 0:51:27.440
<v Speaker 2>think it was like everything attached to air travel like

0:51:27.600 --> 0:51:30.920
<v Speaker 2>does reasonably well, like the aerospace manufacturers, although this was

0:51:30.960 --> 0:51:33.880
<v Speaker 2>before the Boeing scandal, so I'm sure it's changed, but

0:51:34.000 --> 0:51:36.920
<v Speaker 2>like the aerospace and the airports do well, and then

0:51:36.960 --> 0:51:39.879
<v Speaker 2>the airlines are just constantly cycling like in and out

0:51:39.880 --> 0:51:43.719
<v Speaker 2>of bankruptcy. But anyway, I severely doubt my ability to

0:51:43.880 --> 0:51:46.200
<v Speaker 2>run a rural airport.

0:51:46.120 --> 0:51:49.480
<v Speaker 1>On the main area that we talked about. That was

0:51:49.520 --> 0:51:51.840
<v Speaker 1>such a good conversation. I love talking to Craig, and

0:51:51.880 --> 0:51:54.120
<v Speaker 1>I feel like we touched on a bunch of things.

0:51:54.560 --> 0:51:56.920
<v Speaker 1>It's particularly interesting, you know. It just started off the

0:51:56.960 --> 0:51:59.840
<v Speaker 1>sort of some of the geopolitical considerations in the US,

0:52:00.239 --> 0:52:03.279
<v Speaker 1>the degree to which we want to make sense for

0:52:03.320 --> 0:52:07.680
<v Speaker 1>these to invest resources in patrolling the Red Sea.

0:52:07.840 --> 0:52:10.960
<v Speaker 2>Yeah, I mean that seems to be a huge topic

0:52:11.000 --> 0:52:14.400
<v Speaker 2>of conversation at the moment. The idea that maybe we

0:52:14.440 --> 0:52:17.319
<v Speaker 2>could get to a place where the Red Sea just

0:52:17.480 --> 0:52:21.920
<v Speaker 2>isn't considered a viable halfway for container shipping at least,

0:52:22.080 --> 0:52:24.800
<v Speaker 2>that's really interesting. I'm also thinking back, do you remember

0:52:24.840 --> 0:52:30.320
<v Speaker 2>when the Suez Canal was like last closed, not during

0:52:30.360 --> 0:52:33.520
<v Speaker 2>the ever given thing. But during the what's it called

0:52:33.520 --> 0:52:34.520
<v Speaker 2>this Six Days War?

0:52:34.840 --> 0:52:36.680
<v Speaker 1>Is that what it was called the sixth Day were?

0:52:36.880 --> 0:52:39.720
<v Speaker 2>Yeah, do you remember that? I mean not like actually

0:52:39.719 --> 0:52:42.239
<v Speaker 2>remember because we weren't alive. But I think there were

0:52:42.280 --> 0:52:45.680
<v Speaker 2>a few ships that got stuck there during that time,

0:52:45.719 --> 0:52:47.760
<v Speaker 2>and they were stuck for like years.

0:52:48.239 --> 0:52:48.520
<v Speaker 3>Wow.

0:52:48.760 --> 0:52:51.080
<v Speaker 2>And there's some really interesting accounts from people who were

0:52:51.080 --> 0:52:53.320
<v Speaker 2>on those ships. I think they started their own trading

0:52:53.360 --> 0:52:56.720
<v Speaker 2>system and postal service where they had little like postage stamps.

0:52:56.760 --> 0:52:59.080
<v Speaker 1>Oh, we gotta do we gotta find a historian to

0:52:59.120 --> 0:52:59.680
<v Speaker 1>talk about that.

0:52:59.760 --> 0:53:00.000
<v Speaker 4>Yeah.

0:53:00.000 --> 0:53:02.920
<v Speaker 2>I can't remember why or how I know that, but

0:53:03.200 --> 0:53:05.160
<v Speaker 2>it seems like a fun topic anyway.

0:53:05.560 --> 0:53:08.480
<v Speaker 1>So many good things also freight tech. I thought that

0:53:08.520 --> 0:53:10.680
<v Speaker 1>was really interesting and that explained so much because I

0:53:10.719 --> 0:53:12.840
<v Speaker 1>know that there's like a ton of brokers, and I

0:53:12.920 --> 0:53:15.239
<v Speaker 1>also you know Brad Jacobs saying no, we do it.

0:53:15.239 --> 0:53:18.640
<v Speaker 1>It's so electronic. So hearing that explanation of like, okay,

0:53:18.719 --> 0:53:22.920
<v Speaker 1>you can electronify the high volume commodity lanes and lines

0:53:22.920 --> 0:53:27.239
<v Speaker 1>and products versus the long tail of weird places and

0:53:27.360 --> 0:53:30.239
<v Speaker 1>undesirable goods. Anyway, so much good stuff telling are well.

0:53:30.280 --> 0:53:33.760
<v Speaker 2>Also just the insight that freight is ultimately a commodity,

0:53:33.880 --> 0:53:35.440
<v Speaker 2>and you have to think of it that way. And

0:53:35.520 --> 0:53:38.160
<v Speaker 2>it's funny that we landed on air travel in the

0:53:38.320 --> 0:53:40.040
<v Speaker 2>end as well, because I remember one of the first

0:53:40.040 --> 0:53:42.880
<v Speaker 2>things I learned when I became an aviation correspondent was

0:53:42.920 --> 0:53:46.840
<v Speaker 2>that error travel was basically a commodity as well. You know,

0:53:46.880 --> 0:53:49.160
<v Speaker 2>you have a set capacity that is leaving at a

0:53:49.200 --> 0:53:52.080
<v Speaker 2>certain time. You either have those seats filled or not.

0:53:52.360 --> 0:53:54.120
<v Speaker 2>And that was always the way that I was taught

0:53:54.160 --> 0:53:56.839
<v Speaker 2>to sort of think about it. Anyway, Shall we leave

0:53:56.840 --> 0:53:59.040
<v Speaker 2>it there, Let's leave it there. Okay, this has been

0:53:59.120 --> 0:54:02.560
<v Speaker 2>another episode of the Adlots podcast. I'm Tracy Alloway. You

0:54:02.600 --> 0:54:04.360
<v Speaker 2>can follow me at Tracy Alloway.

0:54:04.440 --> 0:54:07.279
<v Speaker 1>And I'm Joe Wisenthal. You can follow me at the Stalwart.

0:54:07.520 --> 0:54:10.960
<v Speaker 1>Follow our guest Craig Fuller, he's at Freight Ali. Follow

0:54:11.000 --> 0:54:14.600
<v Speaker 1>our producers Carman Rodriguez at Carman Arman, dash Ol Bennett

0:54:14.680 --> 0:54:18.480
<v Speaker 1>at Dashbot and kel Brooks at kel Brooks. And thank

0:54:18.520 --> 0:54:21.640
<v Speaker 1>you to our producer Moses On. For more odd Loots content,

0:54:21.719 --> 0:54:24.239
<v Speaker 1>go to bloomberg dot com slash odd Lots, where we

0:54:24.320 --> 0:54:27.839
<v Speaker 1>have transcripts of blog and a newsletter and you could

0:54:27.880 --> 0:54:31.160
<v Speaker 1>chat about this episode with fellow listeners twenty four to seven.

0:54:31.640 --> 0:54:34.840
<v Speaker 1>In the odd Blogs, discord, we have a Trenisport section

0:54:35.080 --> 0:54:36.680
<v Speaker 1>in there. There'll be a lot of interest in this

0:54:37.000 --> 0:54:39.520
<v Speaker 1>loss of a defense section in there too, so Discord,

0:54:39.800 --> 0:54:40.600
<v Speaker 1>do JG.

0:54:40.560 --> 0:54:44.640
<v Speaker 2>Slash and if you enjoy Oddlots, if you want to

0:54:44.719 --> 0:54:47.680
<v Speaker 2>pull our money together to buy a small rural airport

0:54:47.719 --> 0:54:50.719
<v Speaker 2>in Connecticut, then please leave us a positive review on

0:54:50.800 --> 0:54:52.600
<v Speaker 2>your favorite podcast platform.

0:54:52.640 --> 0:55:10.560
<v Speaker 4>Thanks for listening in in