1 00:00:08,039 --> 00:00:11,880 Speaker 1: Welcome to another episode of Strictly Business, the podcast in 2 00:00:11,920 --> 00:00:14,400 Speaker 1: which we speak with some of the brightest minds working 3 00:00:14,440 --> 00:00:18,720 Speaker 1: in the media business today. I'm Andrew Wallenstein with Variety. 4 00:00:19,600 --> 00:00:21,680 Speaker 1: I don't know if it's possible for a podcast to 5 00:00:21,760 --> 00:00:24,560 Speaker 1: have a returning champion, but if it can, our guest 6 00:00:24,600 --> 00:00:27,880 Speaker 1: today is the closest thing we've got back for an 7 00:00:27,960 --> 00:00:33,640 Speaker 1: unprecedented fourth time since twenty nineteen, is Navin Sarma, Managing 8 00:00:33,720 --> 00:00:38,080 Speaker 1: director of S and P Global Ratings, a veteran credit 9 00:00:38,240 --> 00:00:41,920 Speaker 1: analyst focused on the media business. Why you ask well, 10 00:00:42,920 --> 00:00:47,400 Speaker 1: and there's a lot of big existential questions facing said business. 11 00:00:47,680 --> 00:00:52,640 Speaker 1: We've got to bring in maximum firepower. So fasten your seatbelts, 12 00:00:53,080 --> 00:00:55,360 Speaker 1: light up, whatever it is you choose to light up 13 00:00:55,360 --> 00:00:58,360 Speaker 1: when you listen to podcasts, and we'll be right back 14 00:00:58,440 --> 00:01:10,320 Speaker 1: to dig deep. The break and we're back with Lavine Sarma, 15 00:01:10,319 --> 00:01:14,000 Speaker 1: a veteran credit analyst who focuses on the media business. 16 00:01:14,120 --> 00:01:16,680 Speaker 2: Thank you for being with us, Thank you for having me. 17 00:01:17,120 --> 00:01:20,160 Speaker 1: So let's get right to the biggest guessing game in 18 00:01:20,200 --> 00:01:24,800 Speaker 1: Hollywood right now about who's going to acquire paramount. I 19 00:01:24,880 --> 00:01:27,920 Speaker 1: know you don't know the answer to that, but I'm 20 00:01:27,959 --> 00:01:32,000 Speaker 1: just curious as you hear lots of scenarios. You know 21 00:01:32,080 --> 00:01:35,960 Speaker 1: all the names out there, sky Dance, Warner Brothers, Discovery. 22 00:01:38,160 --> 00:01:40,479 Speaker 1: How do you think this is going to go down? 23 00:01:40,680 --> 00:01:43,920 Speaker 1: I mean, what makes sense to you as you hear 24 00:01:44,160 --> 00:01:45,800 Speaker 1: all the names out there. 25 00:01:47,080 --> 00:01:50,800 Speaker 3: It's a tough question. Yeah, nothing particularly makes sense. Yes, 26 00:01:51,640 --> 00:01:54,280 Speaker 3: I will say, I don't think it's going to be 27 00:01:54,320 --> 00:02:00,120 Speaker 3: as easy as we all think initially. I think there 28 00:02:00,200 --> 00:02:02,600 Speaker 3: are a number of people who would be interested in 29 00:02:02,840 --> 00:02:05,600 Speaker 3: parts of the business, but I don't think there's anyone 30 00:02:05,600 --> 00:02:08,079 Speaker 3: who would be particularly interested in buying the entire thing, 31 00:02:08,639 --> 00:02:12,320 Speaker 3: and that complicates any transaction because you don't want to 32 00:02:12,320 --> 00:02:15,519 Speaker 3: be selling off parts of the business individually. You really 33 00:02:15,560 --> 00:02:17,840 Speaker 3: want to be able to have kind of a transaction 34 00:02:17,919 --> 00:02:19,320 Speaker 3: that takes care of the entire thing. 35 00:02:19,919 --> 00:02:22,880 Speaker 1: Yeah, I mean the thing is Skuidance, which seems to 36 00:02:22,919 --> 00:02:27,400 Speaker 1: be the leading candidate. They are interested in the studio 37 00:02:27,560 --> 00:02:31,239 Speaker 1: part of the business. They don't seem to be interested 38 00:02:31,280 --> 00:02:34,519 Speaker 1: in the streamer side of things. And then you've got 39 00:02:35,160 --> 00:02:40,320 Speaker 1: the Byron Allen of the world, who someone counterintuitively seems 40 00:02:40,320 --> 00:02:44,360 Speaker 1: to be into the linear assets, which I say counterintuitive 41 00:02:44,360 --> 00:02:47,600 Speaker 1: because you talk to a lot of people like yourself 42 00:02:48,040 --> 00:02:49,800 Speaker 1: a lot of people on Wall Street who seem to 43 00:02:49,840 --> 00:02:54,560 Speaker 1: think that that's not the assets that have much life 44 00:02:54,800 --> 00:02:55,560 Speaker 1: in the long. 45 00:02:55,400 --> 00:02:58,920 Speaker 3: Term, right, It's kind of true, but you have to 46 00:02:58,919 --> 00:03:02,079 Speaker 3: dig a little deeper into those assets. So, yes, we're 47 00:03:02,120 --> 00:03:05,000 Speaker 3: talking about a studio in Paramount which is over one 48 00:03:05,040 --> 00:03:07,959 Speaker 3: hundred years old, or relatively one hundred years old. There's 49 00:03:08,000 --> 00:03:09,760 Speaker 3: a lot of content there and a lot of IP. 50 00:03:11,000 --> 00:03:13,520 Speaker 3: And then when you start digging into the television business, 51 00:03:13,800 --> 00:03:17,880 Speaker 3: you've got a broadcast network in CBS, there's only four 52 00:03:17,880 --> 00:03:20,440 Speaker 3: of them. And so if you want to be in 53 00:03:20,480 --> 00:03:23,600 Speaker 3: linear television and you want to own one of those 54 00:03:23,600 --> 00:03:26,760 Speaker 3: broadcast networks because it's got the NFL. If you look 55 00:03:26,800 --> 00:03:29,919 Speaker 3: at some of the cable networks, actually the real value 56 00:03:29,919 --> 00:03:32,320 Speaker 3: there in some of the cable networks is the studios 57 00:03:32,360 --> 00:03:34,480 Speaker 3: affiliate and the library is affiliated with some of those 58 00:03:34,480 --> 00:03:37,400 Speaker 3: cable networks. If you think about Nickelodeon, for example, it's 59 00:03:37,440 --> 00:03:39,560 Speaker 3: got a studio, it makes a lot of content. A 60 00:03:39,560 --> 00:03:43,560 Speaker 3: lot of that content, whether it's SpongeBob or Blues Clues 61 00:03:43,680 --> 00:03:45,640 Speaker 3: or my kids are old, so I'm going to date 62 00:03:45,680 --> 00:03:48,040 Speaker 3: myself right quickly, but a lot of that content is 63 00:03:48,120 --> 00:03:51,200 Speaker 3: new and refreshed, and there are a number of streaming 64 00:03:51,200 --> 00:03:54,440 Speaker 3: companies out there who have not done very well with 65 00:03:54,600 --> 00:03:57,040 Speaker 3: children's content. This would be a you know, a good 66 00:03:57,120 --> 00:04:01,560 Speaker 3: asset for somebody to own. TV studios is the same 67 00:04:01,560 --> 00:04:05,160 Speaker 3: thing they make movies, and so it's not necessarily the 68 00:04:05,280 --> 00:04:07,800 Speaker 3: linear TV business, which has value, but it's the content 69 00:04:07,840 --> 00:04:08,320 Speaker 3: behind them. 70 00:04:08,800 --> 00:04:12,200 Speaker 1: And by the way, you mentioned the NFL, and that's 71 00:04:12,280 --> 00:04:15,800 Speaker 1: where I think Warner Brothers Discovery makes a lot of sense. 72 00:04:16,480 --> 00:04:19,320 Speaker 1: A lot of these other assets, that's a lot of duplication. 73 00:04:19,440 --> 00:04:22,159 Speaker 1: I don't know why David zas Left, for instance, wants 74 00:04:22,279 --> 00:04:25,720 Speaker 1: CBS News if he's got CNN, But I'd say the 75 00:04:25,760 --> 00:04:29,560 Speaker 1: biggest thing he lacks is the NFL. He doesn't have 76 00:04:29,839 --> 00:04:34,000 Speaker 1: the biggest asset in all of television. But if you're 77 00:04:34,560 --> 00:04:37,960 Speaker 1: if you're Shrry Redstone right now, what are you thinking? 78 00:04:38,640 --> 00:04:39,479 Speaker 2: Honestly, I don't know. 79 00:04:39,520 --> 00:04:41,919 Speaker 3: I mean, the biggest question on how to decipher what 80 00:04:42,080 --> 00:04:44,839 Speaker 3: ends up happening is trying to figure out what Cherry 81 00:04:44,880 --> 00:04:48,160 Speaker 3: RedZone wants, and I don't know what that is. It's 82 00:04:48,640 --> 00:04:51,040 Speaker 3: I mean, it's an interesting time to try to sell 83 00:04:51,720 --> 00:04:54,080 Speaker 3: a business if that's what really she intends to do. 84 00:04:55,520 --> 00:04:58,240 Speaker 3: You have, you know, you have an election coming up 85 00:04:58,520 --> 00:05:00,600 Speaker 3: in at the end of the year, you might have 86 00:05:00,640 --> 00:05:02,800 Speaker 3: a change of administration, which means you might have a 87 00:05:02,880 --> 00:05:07,400 Speaker 3: change of regulatory you know, a change in the regulatory environment. 88 00:05:08,760 --> 00:05:10,640 Speaker 2: If you do it now, you're. 89 00:05:10,560 --> 00:05:14,719 Speaker 3: Kind of putting yourself in front of regulators before a 90 00:05:14,760 --> 00:05:17,120 Speaker 3: potential change in administration. So why not wait until later 91 00:05:17,160 --> 00:05:19,520 Speaker 3: until you have greater clarity over who might you be 92 00:05:19,600 --> 00:05:22,640 Speaker 3: talking to? So it's an interesting time to be doing this. 93 00:05:24,080 --> 00:05:28,000 Speaker 3: My guess is there's a number the media companies who 94 00:05:28,080 --> 00:05:31,960 Speaker 3: might be potentially interested in buying are working through the 95 00:05:32,560 --> 00:05:35,200 Speaker 3: cleaning up their balance sheets right now, right And so 96 00:05:35,400 --> 00:05:37,480 Speaker 3: if i'm them, why would you want to do a 97 00:05:37,520 --> 00:05:40,080 Speaker 3: deal now? Why don't you wait until later when your 98 00:05:40,080 --> 00:05:42,680 Speaker 3: balance sheets are in much better position to be able 99 00:05:42,720 --> 00:05:43,919 Speaker 3: to finance a transaction. 100 00:05:44,640 --> 00:05:47,680 Speaker 1: And as we step back for that broader picture, how 101 00:05:47,760 --> 00:05:49,919 Speaker 1: are the capital markets looking right now? 102 00:05:50,680 --> 00:05:52,240 Speaker 3: You know what they're actually good for the first time 103 00:05:52,279 --> 00:05:55,240 Speaker 3: in a couple of years, is that it's I think 104 00:05:55,240 --> 00:05:58,680 Speaker 3: people have a line of sight on potential declines and 105 00:05:58,760 --> 00:06:03,440 Speaker 3: interest rates. I think a lot of companies, frankly, you know, 106 00:06:03,560 --> 00:06:07,159 Speaker 3: need the race capital and and and they've kind of 107 00:06:07,160 --> 00:06:09,120 Speaker 3: held off because they didn't know interest rates were going 108 00:06:09,160 --> 00:06:12,320 Speaker 3: to go even if interestates don't go down, and look, 109 00:06:12,360 --> 00:06:15,480 Speaker 3: the broader market expections interestrates to go down. At least 110 00:06:15,520 --> 00:06:18,760 Speaker 3: knowing that rates aren't going to go any higher makes 111 00:06:18,920 --> 00:06:23,080 Speaker 3: investors and companies interested are interested in going out and issuing, 112 00:06:23,839 --> 00:06:27,599 Speaker 3: you know, debt to finance upcoming maturities. And so that 113 00:06:27,880 --> 00:06:32,320 Speaker 3: certainty has made the markets much more much, much more open, 114 00:06:32,520 --> 00:06:35,000 Speaker 3: and so we've seen a lot of deals both at 115 00:06:35,000 --> 00:06:38,440 Speaker 3: the higher level, right, so bonds as well as leverage 116 00:06:38,520 --> 00:06:40,960 Speaker 3: loans have actually picked up significantly this year. 117 00:06:42,240 --> 00:06:46,520 Speaker 1: So with that said, and you still mentioned, of course, 118 00:06:46,560 --> 00:06:53,640 Speaker 1: this regulatory overhang, do you expect prior to November in 119 00:06:53,680 --> 00:06:57,840 Speaker 1: the media sector or perhaps adjacent tech or telecom, that 120 00:06:57,920 --> 00:07:01,160 Speaker 1: we will see other deals? Do you think, I don't know, 121 00:07:01,240 --> 00:07:06,200 Speaker 1: other players in this space, like Disney, Comcast, Lionsgate, could 122 00:07:06,240 --> 00:07:06,919 Speaker 1: we see things. 123 00:07:08,760 --> 00:07:09,720 Speaker 2: I'm skeptical about that. 124 00:07:09,840 --> 00:07:10,240 Speaker 1: Uh huh. 125 00:07:10,280 --> 00:07:13,600 Speaker 3: I actually don't think that we're going to get resolution 126 00:07:13,800 --> 00:07:16,840 Speaker 3: on a potential paramount self for a while, you know, 127 00:07:16,920 --> 00:07:20,360 Speaker 3: for a number of reasons. And yes, that might open 128 00:07:20,440 --> 00:07:23,200 Speaker 3: up the spigott for additional M and A deals, but 129 00:07:23,240 --> 00:07:25,560 Speaker 3: I think there's a lot of issues with any one 130 00:07:25,560 --> 00:07:28,920 Speaker 3: of these deals that we contemplate that it would take 131 00:07:28,960 --> 00:07:31,840 Speaker 3: longer for those to happen. So I'm a bit skeptical 132 00:07:31,880 --> 00:07:34,120 Speaker 3: about you know, the spigot opening up and a lot 133 00:07:34,120 --> 00:07:35,160 Speaker 3: of deals happening this year. 134 00:07:35,720 --> 00:07:39,840 Speaker 1: And yet let's say, as you know, we're obviously it 135 00:07:39,840 --> 00:07:45,360 Speaker 1: looks like Trump versus Biden in twenty twenty four, a 136 00:07:45,400 --> 00:07:50,680 Speaker 1: Trump presidency comes to pass, that brings certain unpredictabilities. 137 00:07:50,720 --> 00:07:51,520 Speaker 3: I would imagine. 138 00:07:51,560 --> 00:07:57,320 Speaker 1: I think back to what happened with the last time 139 00:07:57,440 --> 00:08:01,480 Speaker 1: he was around. Are people necessary CEO is gonna want 140 00:08:01,520 --> 00:08:04,160 Speaker 1: to take their chances with the Trump presidency again? 141 00:08:04,280 --> 00:08:06,520 Speaker 3: It's a great question, and you're thinking of eighteen teams 142 00:08:07,560 --> 00:08:10,320 Speaker 3: time owner. Yeah, I asked that as an uncertainty that 143 00:08:10,320 --> 00:08:11,040 Speaker 3: we'd have to deal with. 144 00:08:11,520 --> 00:08:15,520 Speaker 1: Yeah, maybe maybe they should be doing deals now all 145 00:08:15,600 --> 00:08:19,880 Speaker 1: Biden's in office, or you know, even with what we 146 00:08:20,040 --> 00:08:24,480 Speaker 1: have seen with you know, Biden's got a real sort 147 00:08:24,480 --> 00:08:28,360 Speaker 1: of regulatory hawk in place right now. We've seen what 148 00:08:28,520 --> 00:08:32,480 Speaker 1: happened in terms of how she was looking at Amazon, 149 00:08:34,920 --> 00:08:36,839 Speaker 1: especially what's gone on with a lot of the tech 150 00:08:36,920 --> 00:08:40,240 Speaker 1: players right now. And as you look at that sector 151 00:08:40,360 --> 00:08:45,800 Speaker 1: and what's gone on there, can we see more activity there? 152 00:08:46,080 --> 00:08:49,160 Speaker 1: I mean, there's a if the media business looked rough. 153 00:08:49,240 --> 00:08:50,640 Speaker 1: My god, what's going on there? 154 00:08:50,720 --> 00:08:56,840 Speaker 3: Yeah, between Amazon and Apple and Alphabet and Meta No, 155 00:08:56,960 --> 00:08:59,760 Speaker 3: I think it's I think there's a bullseye on their backs, 156 00:08:59,760 --> 00:09:01,199 Speaker 3: and so I think it would be very difficult for 157 00:09:01,240 --> 00:09:04,720 Speaker 3: them to get any kind of transaction through. I will say, look, 158 00:09:05,520 --> 00:09:08,720 Speaker 3: our read on the regulatory environment in DC today is 159 00:09:09,040 --> 00:09:12,120 Speaker 3: clearly it's it's a much higher hurdle to get a 160 00:09:12,160 --> 00:09:18,680 Speaker 3: deal through regulators. Regulators are willing to go to courts 161 00:09:18,679 --> 00:09:21,320 Speaker 3: and litigate, even if they don't think they're going to win. 162 00:09:22,400 --> 00:09:25,400 Speaker 3: They can make it very painful for the you know, 163 00:09:25,600 --> 00:09:28,480 Speaker 3: the buyer and the seller, where it takes a number 164 00:09:28,480 --> 00:09:32,040 Speaker 3: of years to go through a litigation process where by 165 00:09:32,080 --> 00:09:34,319 Speaker 3: the end maybe they walk away from a transaction. It 166 00:09:34,360 --> 00:09:37,240 Speaker 3: took Microsoft Activision a number of years to do that, 167 00:09:37,960 --> 00:09:40,880 Speaker 3: and Microsoft was very patient. Microsoft, you know, has a 168 00:09:40,920 --> 00:09:43,560 Speaker 3: balance sheet and cash flow. But if you're talking about 169 00:09:43,559 --> 00:09:47,319 Speaker 3: a number of the media companies, you know, one they 170 00:09:47,320 --> 00:09:49,400 Speaker 3: may not have the patients to put up with that, 171 00:09:49,720 --> 00:09:54,599 Speaker 3: and two the asset that they're buying might degrade significantly 172 00:09:54,679 --> 00:09:57,360 Speaker 3: that by the time they get approvals, the business isn't 173 00:09:57,360 --> 00:09:59,160 Speaker 3: going to be what they originally anticipated. 174 00:10:00,080 --> 00:10:02,000 Speaker 1: Got it. Well, let's move off of M and A 175 00:10:02,400 --> 00:10:07,360 Speaker 1: and talk more about what else matters in the media sector. Obviously, 176 00:10:07,400 --> 00:10:13,360 Speaker 1: the streaming Wars haven't talked much about Netflix yet. They 177 00:10:13,440 --> 00:10:17,040 Speaker 1: obviously put on quite a show of power coming out 178 00:10:17,040 --> 00:10:20,040 Speaker 1: of twenty twenty three, and we saw in Q four 179 00:10:21,200 --> 00:10:23,679 Speaker 1: it does not look like this year is going to 180 00:10:23,760 --> 00:10:28,000 Speaker 1: be They are not going to look any weaker in 181 00:10:28,120 --> 00:10:33,360 Speaker 1: twenty four. How do you see the streaming wars shaping 182 00:10:33,559 --> 00:10:37,360 Speaker 1: up as Netflix does not look like they are losing 183 00:10:37,400 --> 00:10:41,080 Speaker 1: any momentum. No streaming wars kind of ver Yeah, I 184 00:10:41,080 --> 00:10:43,120 Speaker 1: mean we should retire the phrase at this point. 185 00:10:43,240 --> 00:10:46,440 Speaker 3: Yeah, yeah, I mean Netflix has done an amazing job 186 00:10:46,520 --> 00:10:49,839 Speaker 3: of building out a business and you know, and getting 187 00:10:49,880 --> 00:10:53,560 Speaker 3: to the scale and the profitability that they have where 188 00:10:53,559 --> 00:10:55,960 Speaker 3: everyone else is chasing that and will continue to chase that. 189 00:10:56,840 --> 00:10:59,079 Speaker 3: Having said that, look, they did benefit for a number 190 00:10:59,080 --> 00:11:01,440 Speaker 3: of years not having petition, and that got them to 191 00:11:01,520 --> 00:11:03,560 Speaker 3: the two hundred and sixties two hundred and seventy million 192 00:11:03,600 --> 00:11:06,720 Speaker 3: subscribers they have, But the markets also gave them a 193 00:11:06,880 --> 00:11:11,440 Speaker 3: pass being unprofitable, no cash full for the longest amount 194 00:11:11,480 --> 00:11:14,480 Speaker 3: of time, and so in a way, the media companies, 195 00:11:14,520 --> 00:11:17,680 Speaker 3: the legacy media companies are a bit disadvantage because all 196 00:11:17,720 --> 00:11:20,000 Speaker 3: of a sudden we've decided to pivot. We but just 197 00:11:20,040 --> 00:11:22,439 Speaker 3: generally the market has decided to pivot away from subscribers 198 00:11:22,480 --> 00:11:25,280 Speaker 3: to now, you need to be profitable, and so they 199 00:11:25,280 --> 00:11:27,560 Speaker 3: didn't get the luxury of time that Netflix got to 200 00:11:27,559 --> 00:11:30,959 Speaker 3: build their business, you know, without the pressures of profitability. 201 00:11:31,240 --> 00:11:33,720 Speaker 3: Having said that, that's not thinking away anything from Netflix. 202 00:11:34,240 --> 00:11:34,760 Speaker 2: They are. 203 00:11:35,120 --> 00:11:38,280 Speaker 3: When I talk to people and I ask, you know, 204 00:11:38,440 --> 00:11:40,520 Speaker 3: what is the streaming service you want to have you 205 00:11:40,600 --> 00:11:43,400 Speaker 3: need to have, it's always Netflix. They've become the anchor. 206 00:11:43,520 --> 00:11:46,480 Speaker 3: They're becoming the xerox of copying. 207 00:11:47,080 --> 00:11:50,840 Speaker 1: Yeah, I mean clearly, Now, if you're Bob Eiger, what 208 00:11:50,960 --> 00:11:53,520 Speaker 1: do you do with that? I mean, clearly they've got 209 00:11:53,520 --> 00:11:57,559 Speaker 1: a bundling strategy coming together with Hulu. He's got plenty 210 00:11:57,640 --> 00:12:00,680 Speaker 1: of other headaches to worry about within Disney as well. 211 00:12:02,360 --> 00:12:04,800 Speaker 1: If you're Bob Iger right now, how do you deal 212 00:12:04,840 --> 00:12:05,679 Speaker 1: with that reality? 213 00:12:06,440 --> 00:12:09,960 Speaker 3: So, look, Disney's further along than all those other peers, 214 00:12:10,640 --> 00:12:12,960 Speaker 3: and as they like to remind me all the time, 215 00:12:13,840 --> 00:12:16,840 Speaker 3: Disney Plus is not even a four year old service 216 00:12:17,120 --> 00:12:21,040 Speaker 3: right launched in twenty nineteen in November, and so it's 217 00:12:21,080 --> 00:12:25,360 Speaker 3: a relatively immature business. So they say, patients, Yeah, I 218 00:12:25,400 --> 00:12:27,839 Speaker 3: get that, but they do have the scale, they do 219 00:12:27,880 --> 00:12:32,160 Speaker 3: have the assets, whether it's Disney Plus or Hulu or 220 00:12:32,240 --> 00:12:35,959 Speaker 3: you know, whenever they launch their flagship DTC ESPN service. 221 00:12:36,240 --> 00:12:36,640 Speaker 1: To be. 222 00:12:38,559 --> 00:12:42,479 Speaker 3: A player, a keeper, you know, a company of significant 223 00:12:42,520 --> 00:12:46,240 Speaker 3: scale and importance in the streaming world. And so of 224 00:12:46,280 --> 00:12:48,400 Speaker 3: all of the media companies that we're probably going to 225 00:12:48,440 --> 00:12:51,160 Speaker 3: talk about, they're the ones I'm least worry about because 226 00:12:51,920 --> 00:12:56,600 Speaker 3: they're home, They're further along than everybody else. They hopefully 227 00:12:56,640 --> 00:12:58,880 Speaker 3: will get the break even cash will break even this year, 228 00:12:59,400 --> 00:13:02,840 Speaker 3: and then given their scale and if they stay disciplined 229 00:13:02,880 --> 00:13:06,120 Speaker 3: on the cost side, profitability should should you know, start 230 00:13:06,160 --> 00:13:07,319 Speaker 3: to ramp up with this company? 231 00:13:07,840 --> 00:13:10,240 Speaker 1: I mean, profitability I think is sort of the name 232 00:13:10,280 --> 00:13:14,440 Speaker 1: of the game right now in this space. Do you 233 00:13:14,920 --> 00:13:18,000 Speaker 1: how do you see the financial health of the companies 234 00:13:18,440 --> 00:13:21,120 Speaker 1: that are in this space now that we're moving into 235 00:13:21,280 --> 00:13:26,199 Speaker 1: year two and of sort of the race to profitability? 236 00:13:26,440 --> 00:13:28,920 Speaker 1: And this matters a lot in terms of what you 237 00:13:29,040 --> 00:13:32,040 Speaker 1: look at in terms of credit ratings and such. 238 00:13:32,240 --> 00:13:35,520 Speaker 3: Yeah, yeah, it's actually it's interesting. We thought we would 239 00:13:35,559 --> 00:13:38,160 Speaker 3: come into this. We recognize that we were going to 240 00:13:38,200 --> 00:13:40,280 Speaker 3: come into this kind of a cycle back in twenty 241 00:13:40,360 --> 00:13:43,880 Speaker 3: eighteen that there were going to be investments in streaming 242 00:13:43,920 --> 00:13:46,040 Speaker 3: that we're going to result in losses and at some 243 00:13:46,080 --> 00:13:48,199 Speaker 3: point you were going to get to an inflection point 244 00:13:48,320 --> 00:13:51,000 Speaker 3: and then start to see losses decline and then eventually 245 00:13:51,040 --> 00:13:51,800 Speaker 3: get the profitability. 246 00:13:51,800 --> 00:13:53,120 Speaker 2: And we're kind of we're along. 247 00:13:53,200 --> 00:13:56,320 Speaker 3: We're along that path pretty far for some companies, you know, 248 00:13:56,400 --> 00:14:01,320 Speaker 3: for companies like either a Peacock or a Comcast or Paramount, 249 00:14:01,640 --> 00:14:03,760 Speaker 3: we're further behind and they're kind of hitting that inflection 250 00:14:03,880 --> 00:14:09,439 Speaker 3: point kind of this year. So you know, cashlow is 251 00:14:09,480 --> 00:14:11,800 Speaker 3: really important for us, So we're spending a lot of 252 00:14:11,800 --> 00:14:14,959 Speaker 3: time thinking about the cash flow impact. 253 00:14:14,640 --> 00:14:15,440 Speaker 2: On this business. 254 00:14:15,880 --> 00:14:17,800 Speaker 3: As the losses of the client and the companies have 255 00:14:18,640 --> 00:14:21,880 Speaker 3: cut back on things like SGNA and clearly on content spending, 256 00:14:22,280 --> 00:14:25,160 Speaker 3: that should help the profitability and the cash flow out 257 00:14:25,200 --> 00:14:28,440 Speaker 3: of that business. What they essentially need to do, though, 258 00:14:28,520 --> 00:14:31,640 Speaker 3: is to grow the business faster than linear TV is declining, 259 00:14:32,080 --> 00:14:35,360 Speaker 3: and that maybe that might be the biggest surprise over 260 00:14:35,400 --> 00:14:37,520 Speaker 3: the last four years, which is linear TV we thought 261 00:14:37,560 --> 00:14:40,520 Speaker 3: had more legs. The impact and the decline has been 262 00:14:40,880 --> 00:14:43,800 Speaker 3: far faster and more significant than we thought. But that's 263 00:14:43,880 --> 00:14:46,040 Speaker 3: kind of the race these companies are all playing, is 264 00:14:46,080 --> 00:14:49,760 Speaker 3: can they get streaming profitable, you know, ahead of the 265 00:14:49,800 --> 00:14:51,600 Speaker 3: pace of the declines of linear television. 266 00:14:52,440 --> 00:14:56,680 Speaker 1: And yeah, I mean, obviously cord cutting continues a pace. 267 00:14:56,840 --> 00:15:00,760 Speaker 1: The thing that I'm wondering about is we've seen some 268 00:15:00,960 --> 00:15:09,480 Speaker 1: data points in recent months about PEAKTV, and clearly the 269 00:15:09,520 --> 00:15:15,360 Speaker 1: peak TV era is over. Clearly the strikes of twenty 270 00:15:15,400 --> 00:15:21,040 Speaker 1: twenty three have allowed these companies to reset how much 271 00:15:21,440 --> 00:15:24,800 Speaker 1: they are spending on content after a number of years 272 00:15:24,840 --> 00:15:31,640 Speaker 1: of spending like drunk sailors. I just wonder, how you 273 00:15:31,680 --> 00:15:34,560 Speaker 1: know whether what twenty twenty four is going to look 274 00:15:34,720 --> 00:15:39,160 Speaker 1: like in terms of that spending, whether they're going to 275 00:15:39,200 --> 00:15:43,040 Speaker 1: be spending an appropriate amount going forward, or whether it 276 00:15:43,120 --> 00:15:46,000 Speaker 1: might actually be too little after you know, how they 277 00:15:46,320 --> 00:15:51,200 Speaker 1: conditioned the audiences to expect a certain amount a surplus 278 00:15:51,680 --> 00:15:54,360 Speaker 1: and now it's going to be too little. 279 00:15:54,600 --> 00:15:55,720 Speaker 2: Yeah, it's a great question. 280 00:15:56,080 --> 00:15:57,480 Speaker 3: I don't even think we're going to get that answer 281 00:15:57,480 --> 00:16:01,520 Speaker 3: in twenty four because the you know, the after effects 282 00:16:01,560 --> 00:16:04,480 Speaker 3: of the strike are still rolling through the ecosystem, and 283 00:16:04,560 --> 00:16:07,480 Speaker 3: so I wouldn't call it this year a normalized level 284 00:16:07,520 --> 00:16:08,080 Speaker 3: of spending. 285 00:16:08,480 --> 00:16:11,800 Speaker 2: It's probably next year Yeah, we'll. 286 00:16:11,600 --> 00:16:14,840 Speaker 3: See our consumers react to getting less content from their 287 00:16:14,880 --> 00:16:19,160 Speaker 3: streaming services. You know, I think certainly this year we're 288 00:16:19,160 --> 00:16:20,840 Speaker 3: going to see a box office that's going to be 289 00:16:20,840 --> 00:16:24,760 Speaker 3: down from last year because there's there's no movies and so, 290 00:16:25,320 --> 00:16:26,440 Speaker 3: you know, I think you're going to see a lot 291 00:16:26,440 --> 00:16:29,120 Speaker 3: of experimentation from the media companies trying to figure out 292 00:16:29,160 --> 00:16:31,760 Speaker 3: what's the right amount of spending and what's the right 293 00:16:31,840 --> 00:16:34,960 Speaker 3: pace of growth of spending, and that I don't think 294 00:16:34,960 --> 00:16:36,280 Speaker 3: we're really going to see that next year. 295 00:16:39,520 --> 00:16:42,080 Speaker 1: We're going to take a quick break when we come 296 00:16:42,160 --> 00:16:45,960 Speaker 1: back more with Navene Sarma, Managing director of S and 297 00:16:46,080 --> 00:16:57,720 Speaker 1: P Global Ratings. And we are back with Navene Sarma, 298 00:16:57,800 --> 00:17:01,320 Speaker 1: Managing director of S and P Global Race, a veteran 299 00:17:01,400 --> 00:17:03,920 Speaker 1: analyst who has been watching the media business for a 300 00:17:03,960 --> 00:17:08,000 Speaker 1: long time. Lots to ask him about. We were just 301 00:17:08,040 --> 00:17:11,600 Speaker 1: talking about the strikes. I was curious if you were 302 00:17:11,800 --> 00:17:17,200 Speaker 1: nervous about the potential for yet another strike this year. 303 00:17:17,800 --> 00:17:25,119 Speaker 1: There is the possibility of IATZI the you know, could 304 00:17:25,119 --> 00:17:32,679 Speaker 1: we see yet another disruption that could be a setback 305 00:17:32,720 --> 00:17:37,000 Speaker 1: that is pretty significant, and I mean, can could this 306 00:17:37,080 --> 00:17:40,640 Speaker 1: industry afford another disruption like we saw last year. 307 00:17:40,800 --> 00:17:44,720 Speaker 3: Yeah, one of the things I wanted to learn coming 308 00:17:44,720 --> 00:17:46,720 Speaker 3: out to LA was to take the temperature of that 309 00:17:46,960 --> 00:17:51,440 Speaker 3: and get an answer. And what I'm hearing is the 310 00:17:51,480 --> 00:17:55,160 Speaker 3: industry took a big hit from the strikes in twenty three, 311 00:17:55,720 --> 00:18:00,000 Speaker 3: and there's no appetite to go through a similar actions 312 00:18:00,480 --> 00:18:04,000 Speaker 3: in twenty four. So I'm optimistic that there's a settlement 313 00:18:04,080 --> 00:18:06,679 Speaker 3: on both sides. Both sides got hurt from the from 314 00:18:06,720 --> 00:18:11,080 Speaker 3: the strike, whether it's content creators or the studios, and 315 00:18:11,119 --> 00:18:14,639 Speaker 3: so I think that there's there's no appetite to go 316 00:18:14,680 --> 00:18:17,399 Speaker 3: through that exercise again. So I'm optimistic that there's a 317 00:18:17,440 --> 00:18:19,679 Speaker 3: resolution before there's a strike. 318 00:18:20,800 --> 00:18:25,400 Speaker 1: Although just because there's an intent for resolution doesn't mean 319 00:18:25,400 --> 00:18:30,040 Speaker 1: that there will actually be a resolution. That's something I've 320 00:18:30,080 --> 00:18:34,040 Speaker 1: certainly learned in my own years out here watching these things. 321 00:18:34,040 --> 00:18:38,679 Speaker 1: Sometimes they can't be averted, but we'll see, And I 322 00:18:38,680 --> 00:18:42,000 Speaker 1: think that's something that's going to be obviously coming together 323 00:18:42,760 --> 00:18:46,640 Speaker 1: in the number in a number of months. Something else, 324 00:18:46,680 --> 00:18:48,600 Speaker 1: as we were talking about the streaming wars, that I 325 00:18:48,640 --> 00:18:53,160 Speaker 1: think is going to be apparent this year is advertising 326 00:18:53,200 --> 00:18:59,359 Speaker 1: tears and what that's going to mean with consumers. Do 327 00:18:59,520 --> 00:19:01,760 Speaker 1: you think I think this is going to be something 328 00:19:01,800 --> 00:19:08,439 Speaker 1: that is going to be material to the companies that 329 00:19:08,560 --> 00:19:12,320 Speaker 1: are putting them out there, something that's going to be 330 00:19:12,359 --> 00:19:17,640 Speaker 1: well received by consumers. And yeah, what do you what's 331 00:19:17,680 --> 00:19:18,000 Speaker 1: your take? 332 00:19:18,200 --> 00:19:22,240 Speaker 3: Yeah, I think, well, we'll see how consumers react. I mean, 333 00:19:22,640 --> 00:19:25,000 Speaker 3: part of the play of putting an AD tier out 334 00:19:25,080 --> 00:19:29,160 Speaker 3: is lower price. And you know, one of our concerns 335 00:19:29,160 --> 00:19:31,720 Speaker 3: for the economy this year is consumers have been spending 336 00:19:31,760 --> 00:19:33,520 Speaker 3: like drunk and sales for the last couple of years. 337 00:19:33,760 --> 00:19:36,520 Speaker 3: That money will eventually start to dry up. We think 338 00:19:36,520 --> 00:19:38,879 Speaker 3: that will happen sometime this year. So putting out an 339 00:19:38,920 --> 00:19:42,080 Speaker 3: AD tier, you know, gives an option to consumers if 340 00:19:42,119 --> 00:19:45,439 Speaker 3: they're if they're stressed financially and they need to, you know, 341 00:19:45,880 --> 00:19:50,560 Speaker 3: reevaluate their budgets. Having said that, the AD tier is 342 00:19:50,880 --> 00:19:54,840 Speaker 3: a very good idea. Look, advertisers have been the slowest 343 00:19:54,840 --> 00:19:57,560 Speaker 3: to move off of television. Audience has left a long 344 00:19:57,560 --> 00:20:00,280 Speaker 3: time ago, other than for the NFL or for other sports. 345 00:20:00,440 --> 00:20:03,000 Speaker 3: But yet advertisers continues to stay on television for a 346 00:20:03,080 --> 00:20:06,840 Speaker 3: number of reasons. One because they understood the way that 347 00:20:07,240 --> 00:20:11,840 Speaker 3: television ratings impacted their business and so that you know, 348 00:20:11,960 --> 00:20:15,040 Speaker 3: the devil they know, they they know versus the devil. 349 00:20:15,040 --> 00:20:15,520 Speaker 2: They don't know. 350 00:20:16,880 --> 00:20:21,520 Speaker 3: But more importantly, they weren't getting impressions from streaming that 351 00:20:21,720 --> 00:20:24,119 Speaker 3: justified the spending, so they spent it on television they 352 00:20:24,160 --> 00:20:26,720 Speaker 3: got make goods. But now they're starting to And this 353 00:20:26,800 --> 00:20:29,240 Speaker 3: is why I think advertising has been software television. It's 354 00:20:29,240 --> 00:20:32,119 Speaker 3: not we're in an ad recession, but advertisers have moved 355 00:20:32,160 --> 00:20:35,600 Speaker 3: dollars off of television linear television onto other platforms and 356 00:20:35,680 --> 00:20:39,080 Speaker 3: now other options here, and streaming is clearly one of them, 357 00:20:39,480 --> 00:20:42,200 Speaker 3: especially as these companies have all launched these ad services, 358 00:20:42,240 --> 00:20:46,080 Speaker 3: these add tiers services, and they're getting scale, and that 359 00:20:46,160 --> 00:20:49,159 Speaker 3: has been a problem thus far that they haven't had 360 00:20:49,240 --> 00:20:50,879 Speaker 3: enough scale. And so when you go and you know, 361 00:20:51,480 --> 00:20:53,080 Speaker 3: you go to a streaming service and you say, I 362 00:20:53,119 --> 00:20:54,720 Speaker 3: want to watch the show. How many times have you 363 00:20:54,760 --> 00:20:58,760 Speaker 3: seen multiple the same ad multiple times? There's not enough impression. 364 00:20:58,920 --> 00:21:01,439 Speaker 3: Oh god, there's not an impressions and there's certainly not 365 00:21:01,600 --> 00:21:05,359 Speaker 3: enough unique impressions. That should change now that you have 366 00:21:05,400 --> 00:21:08,720 Speaker 3: a number of companies launching services, you know, ad tier services. 367 00:21:08,760 --> 00:21:12,400 Speaker 3: Although let's be honest, Disney doesn't have that many subscribers. 368 00:21:12,480 --> 00:21:15,240 Speaker 3: Netflix really doesn't have that many subscribers. On the ad tier, 369 00:21:15,640 --> 00:21:18,560 Speaker 3: so they need to really grow that quickly. One of 370 00:21:18,560 --> 00:21:20,399 Speaker 3: the things that Disney can do now that they have 371 00:21:20,440 --> 00:21:23,119 Speaker 3: an agreement with Charter is if they replicate that with 372 00:21:23,200 --> 00:21:27,399 Speaker 3: other other cable companies, they can now put Disney plus 373 00:21:27,920 --> 00:21:29,840 Speaker 3: you know, the AD tier in front of a lot 374 00:21:29,840 --> 00:21:34,440 Speaker 3: of people who have linear television. Amazon what Amazon did 375 00:21:34,520 --> 00:21:38,040 Speaker 3: last week by basically saying, you know, everybody who's got 376 00:21:38,080 --> 00:21:41,920 Speaker 3: an Amazon Prime subscription is now on the AD tier. 377 00:21:42,440 --> 00:21:45,040 Speaker 3: They went from having nobody or you know, very few 378 00:21:45,160 --> 00:21:50,120 Speaker 3: subscribers seeing advertising to the potential for their entire base 379 00:21:50,160 --> 00:21:52,639 Speaker 3: in the United States other than those who you know, 380 00:21:52,920 --> 00:21:55,280 Speaker 3: not pay the extra money to not get it, to 381 00:21:55,359 --> 00:22:00,240 Speaker 3: now get advertising. And so suddenly advertisers have the opportunity 382 00:22:00,440 --> 00:22:05,080 Speaker 3: to actually get large impressions through streaming. And you know, 383 00:22:05,119 --> 00:22:07,719 Speaker 3: it's a good thing for the overall ecosystem, for the overall. 384 00:22:07,720 --> 00:22:12,200 Speaker 3: For each individual media company, they're gonna lose money because 385 00:22:12,200 --> 00:22:14,080 Speaker 3: some of that money is gonna get drained onto an 386 00:22:14,119 --> 00:22:18,359 Speaker 3: Amazon platform. And so, you know, it's a good thing 387 00:22:18,359 --> 00:22:20,440 Speaker 3: for the ecosystem, but some of the the media companies. 388 00:22:20,119 --> 00:22:22,600 Speaker 2: Clear that you're not gonna all benefit from that. 389 00:22:23,840 --> 00:22:27,040 Speaker 1: Clearly. I'm also wondering what other trends you think are 390 00:22:27,040 --> 00:22:31,080 Speaker 1: gonna be significant to the streaming space this year, I, 391 00:22:31,240 --> 00:22:34,320 Speaker 1: for one, went into this year wondering whether we would 392 00:22:34,359 --> 00:22:38,880 Speaker 1: see the same number of competitors. Even in the streaming space. 393 00:22:38,920 --> 00:22:42,400 Speaker 1: It feels like we've been waiting for a shakeout for 394 00:22:42,520 --> 00:22:47,240 Speaker 1: quite some time. And maybe this is part of the 395 00:22:47,400 --> 00:22:52,080 Speaker 1: M and A conversation we were having before. But do 396 00:22:52,160 --> 00:22:54,520 Speaker 1: you think we're gonna see by the end of twenty 397 00:22:54,520 --> 00:22:56,879 Speaker 1: four the same number of players? 398 00:22:57,080 --> 00:23:00,439 Speaker 2: I would hope not, And and I do, and I 399 00:23:00,480 --> 00:23:03,119 Speaker 2: mean this without M and A. 400 00:23:03,240 --> 00:23:05,879 Speaker 3: I think there needs to be consolidation. I mean, if 401 00:23:05,880 --> 00:23:07,920 Speaker 3: you think about just the price what consumers are paying 402 00:23:08,160 --> 00:23:10,280 Speaker 3: the AD. If you add up the price for all 403 00:23:10,280 --> 00:23:13,280 Speaker 3: of the AD tiered services, it's about sixty five dollars. 404 00:23:13,640 --> 00:23:16,000 Speaker 3: If you go AD free, it's over one hundred and 405 00:23:16,000 --> 00:23:19,040 Speaker 3: twenty five dollars. Today, that's a big bill. It's as 406 00:23:19,040 --> 00:23:22,919 Speaker 3: expensive as a linear television. I think consumers are perpetually 407 00:23:22,960 --> 00:23:27,560 Speaker 3: confused by where they can find content. I think they 408 00:23:27,600 --> 00:23:29,879 Speaker 3: would love to watch, They would love to have somebody 409 00:23:29,920 --> 00:23:32,640 Speaker 3: aggregated laugh of you you. 410 00:23:32,560 --> 00:23:35,280 Speaker 2: Know, laugh, gee, have I heard of that exactly? We're 411 00:23:35,280 --> 00:23:35,960 Speaker 2: going back to that. 412 00:23:36,400 --> 00:23:38,320 Speaker 3: But I think they would like to see aggregation of 413 00:23:38,359 --> 00:23:41,920 Speaker 3: all of this, and here's the challenge for that to happen. 414 00:23:41,960 --> 00:23:43,800 Speaker 3: I think we would all like to see that, but 415 00:23:43,840 --> 00:23:46,200 Speaker 3: I think the challenges here are multiple. 416 00:23:46,640 --> 00:23:50,680 Speaker 2: One is who owns the customer? Right? 417 00:23:50,880 --> 00:23:52,720 Speaker 3: I don't think any of the media companies, now that 418 00:23:52,720 --> 00:23:54,920 Speaker 3: they're actually seeing data from the customers, wants to either 419 00:23:54,960 --> 00:23:58,760 Speaker 3: share the data or necessarily, you know, share the customer 420 00:23:58,840 --> 00:24:02,440 Speaker 3: with Whoever is the aggregator there, Who does the billing, 421 00:24:02,520 --> 00:24:07,159 Speaker 3: who does the customer care? Does you know Netflix have 422 00:24:07,240 --> 00:24:10,520 Speaker 3: to share its data with the aggregator? Does Disney get 423 00:24:10,520 --> 00:24:13,080 Speaker 3: to see the Netflix data? I think all of these 424 00:24:13,080 --> 00:24:16,000 Speaker 3: things need to get resolved before you, before you, before 425 00:24:16,040 --> 00:24:16,439 Speaker 3: you can. 426 00:24:16,280 --> 00:24:19,600 Speaker 2: Go that route. Having said that, I mean, who are aggregators. 427 00:24:19,640 --> 00:24:23,119 Speaker 3: We've got Roku, we've got Amazon, We've got the cable companies. 428 00:24:23,480 --> 00:24:25,560 Speaker 3: So there's a number of players who would be interested 429 00:24:25,600 --> 00:24:30,200 Speaker 3: in aggregating it. So and clearly customers and consumers want 430 00:24:30,240 --> 00:24:32,040 Speaker 3: to see that as well, but we've got a lot 431 00:24:32,080 --> 00:24:33,840 Speaker 3: of impediments the way that have that happened. 432 00:24:33,960 --> 00:24:38,959 Speaker 1: That is true, and we've certainly seen some degree of bundling, 433 00:24:39,560 --> 00:24:41,520 Speaker 1: which I guess is sort of some sort of midpoint 434 00:24:41,640 --> 00:24:47,000 Speaker 1: between the aggregators and the individual players. Any momentum expected. 435 00:24:47,040 --> 00:24:49,600 Speaker 1: There lots of talk, not that much walk. 436 00:24:49,880 --> 00:24:53,840 Speaker 3: Yeah, I mean I have a Roku box and trying 437 00:24:53,880 --> 00:24:57,040 Speaker 3: to explain to you know, my kids and my wife 438 00:24:57,119 --> 00:24:59,840 Speaker 3: how to navigate that where you've got different tiles and 439 00:25:00,040 --> 00:25:02,679 Speaker 3: how do you go from here to hear. It's not 440 00:25:02,720 --> 00:25:06,040 Speaker 3: the optimum solution, and I think consumers don't particularly like that. 441 00:25:06,080 --> 00:25:08,719 Speaker 3: They would like, you know, well, they used to have, 442 00:25:08,760 --> 00:25:11,919 Speaker 3: which is linear television type bundles where you get a 443 00:25:11,960 --> 00:25:14,280 Speaker 3: guide and you can find everything by just a simple search. 444 00:25:16,359 --> 00:25:19,520 Speaker 1: Well, my god, there would be about fifty more questions 445 00:25:19,520 --> 00:25:21,920 Speaker 1: if you were to cat you know, get onto every 446 00:25:22,160 --> 00:25:31,240 Speaker 1: single trend of note here, any one last prediction trend 447 00:25:31,359 --> 00:25:34,439 Speaker 1: to watch that we have not touched on, that is 448 00:25:36,760 --> 00:25:40,560 Speaker 1: macro in this business that you feel like keep an 449 00:25:40,560 --> 00:25:45,359 Speaker 1: eye on this this year. Have you spent any time 450 00:25:45,440 --> 00:25:49,480 Speaker 1: yet with Apple's Vision Pro for instance, any thoughts there? 451 00:25:49,880 --> 00:25:50,880 Speaker 2: I haven't. 452 00:25:51,720 --> 00:25:52,919 Speaker 3: I don't know if I want to show what is it? 453 00:25:52,920 --> 00:25:56,119 Speaker 3: Thirty five hundred? 454 00:25:56,480 --> 00:25:57,600 Speaker 2: I no, I have not. 455 00:25:58,480 --> 00:26:05,919 Speaker 1: So Okay, have you spent any time with let's see 456 00:26:06,080 --> 00:26:09,520 Speaker 1: AI and what that could be meaning for the media 457 00:26:09,600 --> 00:26:10,640 Speaker 1: business at this time? 458 00:26:10,720 --> 00:26:12,119 Speaker 2: I've spent a lot of time. Yeah, actually that's a 459 00:26:12,119 --> 00:26:14,440 Speaker 2: good question, Okay, talking a lot about that, which is. 460 00:26:16,040 --> 00:26:19,720 Speaker 3: The I mean the strikes. You're interesting because of how 461 00:26:20,200 --> 00:26:23,160 Speaker 3: front and center AI was in both the writer's discussion 462 00:26:23,200 --> 00:26:27,600 Speaker 3: as well as the actors discussion. And I and I think, 463 00:26:28,359 --> 00:26:32,080 Speaker 3: I think how it was resolved it was good for 464 00:26:32,119 --> 00:26:35,879 Speaker 3: the industry. Right, the writers can use AI, but they 465 00:26:35,920 --> 00:26:40,880 Speaker 3: aren't forced to use it, and there's rules around how. 466 00:26:40,520 --> 00:26:44,000 Speaker 2: They get you know, pay and recognition and things like that. 467 00:26:44,359 --> 00:26:47,320 Speaker 3: I think really what's really important is that you have 468 00:26:47,400 --> 00:26:50,479 Speaker 3: a set of rules in the United States, copyright rules 469 00:26:50,520 --> 00:26:56,760 Speaker 3: and laws that basically protect content and and so I 470 00:26:56,760 --> 00:26:59,720 Speaker 3: think at the end of the day, you can you 471 00:26:59,720 --> 00:27:02,000 Speaker 3: can go and try a bunch of the things with AI. 472 00:27:02,240 --> 00:27:04,640 Speaker 3: And we've got companies who are now so I read 473 00:27:04,640 --> 00:27:08,760 Speaker 3: an article about some companies who were basically replicating movies 474 00:27:09,960 --> 00:27:13,760 Speaker 3: without the you know, without the studio's permission. At the 475 00:27:13,840 --> 00:27:15,520 Speaker 3: end of the day, the rule, the rule of law, 476 00:27:15,920 --> 00:27:18,679 Speaker 3: protection of copyright is the most important part in this country. 477 00:27:18,720 --> 00:27:21,080 Speaker 3: And so AI can be a tool that can improve 478 00:27:21,119 --> 00:27:24,960 Speaker 3: the process and improve content creation. But as long as 479 00:27:24,960 --> 00:27:28,359 Speaker 3: the rules are enforced through the laws, I think you 480 00:27:28,520 --> 00:27:31,000 Speaker 3: I think AI isn't a threat to content creation. 481 00:27:31,800 --> 00:27:36,520 Speaker 1: H Well, we'll see how that prediction holds up in 482 00:27:36,560 --> 00:27:40,879 Speaker 1: the future. It is very early days and I feel 483 00:27:40,880 --> 00:27:44,360 Speaker 1: like this conversation is just scratching the surface in terms 484 00:27:44,440 --> 00:27:50,720 Speaker 1: of so many different trends to watch in a year 485 00:27:50,800 --> 00:27:55,320 Speaker 1: that is going to be very, very interesting in the 486 00:27:55,359 --> 00:27:57,800 Speaker 1: media space, and so glad to have you here in 487 00:27:57,840 --> 00:28:03,680 Speaker 1: avin to get your insights. Thanks again for your fourth 488 00:28:03,800 --> 00:28:07,199 Speaker 1: appearance on this podcast since twenty nineteen. 489 00:28:07,440 --> 00:28:09,200 Speaker 2: Thank you very much for having me again. 490 00:28:15,560 --> 00:28:17,919 Speaker 1: Thanks for listening. Be sure to leave us a review 491 00:28:17,960 --> 00:28:21,400 Speaker 1: at Apple Podcasts and Amazon Music. We love to hear 492 00:28:21,480 --> 00:28:24,520 Speaker 1: from listeners. 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