1 00:00:00,280 --> 00:00:03,800 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,040 --> 00:00:06,880 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:12,160 Speaker 1: players understand the power that they have. The future of 5 00:00:12,200 --> 00:00:15,560 Speaker 1: Indy car racing is looking bright. Scott slosh Nick. Very 6 00:00:15,600 --> 00:00:19,000 Speaker 1: basic math here, more bidders means more money, Evan Nobody Williams. 7 00:00:19,000 --> 00:00:22,119 Speaker 1: The team value has essentially quadruples. And the leaders in 8 00:00:22,160 --> 00:00:24,880 Speaker 1: the sports industry time to bring in our guest, Hal's 9 00:00:24,920 --> 00:00:28,200 Speaker 1: Tide Runner, National Hockey League Commissioner Gary Betman, Atlanta Braves 10 00:00:28,240 --> 00:00:32,360 Speaker 1: president Derek Schiller, Patriots President Jonathan Kraft. Bloomberg Business of 11 00:00:32,400 --> 00:00:36,520 Speaker 1: Sports from Bloomberg Radio. Hello, I'm Michael Barr, I'm Evan 12 00:00:36,600 --> 00:00:39,159 Speaker 1: Novie Williams, and I'm Scott Sloshnik. Every week at this 13 00:00:39,200 --> 00:00:42,040 Speaker 1: time plus Monday's, Wednesdays and Thursdays, we explore the big 14 00:00:42,080 --> 00:00:44,480 Speaker 1: money issues in the world of sports. On this week's show, 15 00:00:44,600 --> 00:00:47,839 Speaker 1: we have four time Olympian and CEO and co founder 16 00:00:47,960 --> 00:00:52,680 Speaker 1: of Sports Innovation Lab Angela Rogero. But first, let's gonna 17 00:00:52,720 --> 00:00:59,880 Speaker 1: do our topics of the week, and let's start uh on, 18 00:01:00,040 --> 00:01:04,240 Speaker 1: just gonna sing the whole time. You guys can discuss well, 19 00:01:04,480 --> 00:01:10,480 Speaker 1: it's been real. With the CFL, what we don't know 20 00:01:10,600 --> 00:01:15,560 Speaker 1: he as everybody knows, there was certain conditions that Johnny 21 00:01:15,600 --> 00:01:19,479 Speaker 1: Manzel had to follow when he signed with the CFL, 22 00:01:20,080 --> 00:01:23,880 Speaker 1: and the league told the Alouettes that he has violated 23 00:01:24,040 --> 00:01:26,800 Speaker 1: one of those conditions and that he can no longer play. 24 00:01:26,840 --> 00:01:28,600 Speaker 1: I mean, it's as simple as that, they said, you 25 00:01:28,680 --> 00:01:32,640 Speaker 1: can't play anymore. I'm I'm expecting to see Johnny Manzel 26 00:01:32,680 --> 00:01:36,720 Speaker 1: in either the XFL or the or the like. They're 27 00:01:36,720 --> 00:01:39,520 Speaker 1: gonna have what were very it was a very very 28 00:01:39,560 --> 00:01:43,200 Speaker 1: strict code of conduct that if I remember if it 29 00:01:43,280 --> 00:01:45,399 Speaker 1: was just domestic abuse, but if you had any d 30 00:01:45,480 --> 00:01:47,919 Speaker 1: w Y, if you had anything, they wouldn't you couldn't 31 00:01:47,920 --> 00:01:50,720 Speaker 1: play there or no am I making that doesn't bring 32 00:01:50,760 --> 00:01:52,960 Speaker 1: a bell to me. It seems like a very hard 33 00:01:52,960 --> 00:01:54,840 Speaker 1: standard to have if you're going to have a professional 34 00:01:54,840 --> 00:01:57,280 Speaker 1: football league. But I mean, as we've talked about with 35 00:01:57,320 --> 00:01:59,920 Speaker 1: the with the startup leagues, right, you need buzz. You 36 00:02:00,000 --> 00:02:02,000 Speaker 1: need to have a reason for people who love football, 37 00:02:02,040 --> 00:02:04,720 Speaker 1: but you know they have no you know, allegiance to 38 00:02:04,760 --> 00:02:07,040 Speaker 1: any of these teams. Turn on the TV on a 39 00:02:07,080 --> 00:02:10,360 Speaker 1: Saturday that that's said Ian the fact that he was 40 00:02:10,400 --> 00:02:14,480 Speaker 1: just playing. If you if you find out Johnny Manziela 41 00:02:14,560 --> 00:02:16,960 Speaker 1: is playing, you still care? I do? I think you do. Yeah, 42 00:02:17,040 --> 00:02:18,799 Speaker 1: And in the same way that I think if if 43 00:02:18,840 --> 00:02:20,880 Speaker 1: Tim Tebow were to sign in the A now, hey, 44 00:02:20,919 --> 00:02:22,639 Speaker 1: I would because I haven't seen him played football in 45 00:02:22,720 --> 00:02:25,919 Speaker 1: such a long time. Who's watching the Hamilton Tiger Cats 46 00:02:26,000 --> 00:02:27,760 Speaker 1: or the Montreal Alouettes. A lot of people have hand 47 00:02:27,760 --> 00:02:29,520 Speaker 1: seen those teams. Yeah, a lot of people haven't seen 48 00:02:29,600 --> 00:02:32,360 Speaker 1: Johnny Manzel play football in a while. He's only twenty six, 49 00:02:32,480 --> 00:02:38,120 Speaker 1: you know, which is amazingly his journey and career so far. Yes, 50 00:02:38,160 --> 00:02:40,800 Speaker 1: I think Johnny Manzel moves the needle here in America 51 00:02:40,880 --> 00:02:47,280 Speaker 1: in a football uniform. What I just that's the mysolute 52 00:02:47,360 --> 00:02:50,280 Speaker 1: to Keith Jackson, man one of the best sportscasters ever. 53 00:02:50,400 --> 00:02:54,280 Speaker 1: Godspeed man. I want to talk about speed, but nothing 54 00:02:54,280 --> 00:02:57,200 Speaker 1: happened with keep. I mean, that's going to see what happened. 55 00:02:57,200 --> 00:03:00,480 Speaker 1: We were just talking. We're just talking about okay, some 56 00:03:00,560 --> 00:03:02,680 Speaker 1: time ago, Yes, exactly. That's why I just want to 57 00:03:02,680 --> 00:03:04,200 Speaker 1: make sure nobody's like, wait, what did I miss with 58 00:03:04,280 --> 00:03:07,160 Speaker 1: Keith Jackson? Well, we were, we were talking about Keith Jackson. 59 00:03:07,200 --> 00:03:09,680 Speaker 1: I should add this right quick, because we were talking 60 00:03:09,680 --> 00:03:13,399 Speaker 1: about some of the best sportscasters ever in the game. 61 00:03:13,480 --> 00:03:15,520 Speaker 1: I was just wondering if Eben had ever heard a 62 00:03:15,560 --> 00:03:18,160 Speaker 1: game called by Keith Jackson plays like nine years old, 63 00:03:18,360 --> 00:03:25,200 Speaker 1: and he also called the nineteen yes, yes yea Booma 64 00:03:25,440 --> 00:03:30,399 Speaker 1: Booma the official uniform supplier to the reigning English Premier 65 00:03:30,560 --> 00:03:37,280 Speaker 1: League champions Manchester City, replacing Nike. Big deal, big deal. Yeah. 66 00:03:37,280 --> 00:03:39,760 Speaker 1: So it's a ten year deal worth six fifty million 67 00:03:39,840 --> 00:03:43,240 Speaker 1: pounds for our listeners in America, that's about eight hundred 68 00:03:43,600 --> 00:03:46,040 Speaker 1: sixty million dollars, you know, so Thatt's do the map 69 00:03:46,080 --> 00:03:50,160 Speaker 1: there million dollars eighty five million dollars a year. Uh. 70 00:03:50,240 --> 00:03:53,200 Speaker 1: Seems to be from reports, over three times what Nike 71 00:03:53,360 --> 00:03:56,680 Speaker 1: was paying for a club that is, you know, defending 72 00:03:56,720 --> 00:04:00,080 Speaker 1: English Premier League champions, as you said, Michael, Uh, one 73 00:04:00,080 --> 00:04:01,600 Speaker 1: of the top two teams in the league again this year. 74 00:04:02,400 --> 00:04:08,800 Speaker 1: Global brand, Global brand, owned by the yeah man, the 75 00:04:09,800 --> 00:04:15,040 Speaker 1: billionaire one of the billionaires of Shake would be yeah, 76 00:04:15,040 --> 00:04:18,240 Speaker 1: Shake Man shaken um anyway, Yeah, a lot of money. 77 00:04:18,320 --> 00:04:20,359 Speaker 1: You know, they're they're playing very well. Seems like a 78 00:04:20,360 --> 00:04:22,680 Speaker 1: good deal for Puma, which you know was most recently 79 00:04:22,720 --> 00:04:25,400 Speaker 1: on the on the arsenal uniform. They're getting in on 80 00:04:25,440 --> 00:04:29,080 Speaker 1: basketball again, DeAndre Eton. Now they're back in. They're throwing 81 00:04:29,080 --> 00:04:34,960 Speaker 1: around a lot of money, a lot of money. Interesting anyway, 82 00:04:35,240 --> 00:04:39,000 Speaker 1: Let's talk about a thirteen year old girl. She is great, 83 00:04:39,760 --> 00:04:43,279 Speaker 1: Olivia Moultri. Yeah, yes, she has uh signed a deal 84 00:04:43,400 --> 00:04:49,400 Speaker 1: with Nike because she's very good in soccer, foregoing her 85 00:04:49,480 --> 00:04:52,480 Speaker 1: chance to play for the UNC women's soccer team. So 86 00:04:52,640 --> 00:04:56,680 Speaker 1: nine years old. Forget forget the ham following me a ham? 87 00:04:56,800 --> 00:05:02,520 Speaker 1: She took the cabbage she didn't. Yeah, thank you A 88 00:05:02,600 --> 00:05:06,240 Speaker 1: good A good kind of tried. A perfect representation of 89 00:05:06,320 --> 00:05:08,680 Speaker 1: you know, the way that companies like Nike unity dis 90 00:05:08,720 --> 00:05:11,240 Speaker 1: like the scout talent. Shout out to my man, Estevo 91 00:05:11,320 --> 00:05:14,400 Speaker 1: William down in Brazil, ten year old who signed with 92 00:05:14,480 --> 00:05:17,040 Speaker 1: Nike last year. Eleven year old, now tearing it up 93 00:05:17,040 --> 00:05:22,240 Speaker 1: at the Cruisi Errow junior team. Remember the name Estevo William, 94 00:05:22,920 --> 00:05:26,279 Speaker 1: I'll remember it when I ask you. But yeah, I 95 00:05:26,279 --> 00:05:29,960 Speaker 1: think this fits in if you remember the advertising now 96 00:05:29,960 --> 00:05:33,919 Speaker 1: from Nike Dream Crazier the women. This is sort of 97 00:05:33,920 --> 00:05:40,520 Speaker 1: a continuation. Nike's making a push marketing to women and 98 00:05:40,600 --> 00:05:45,640 Speaker 1: obviously they feeling under serve market um control of purse 99 00:05:45,640 --> 00:05:49,040 Speaker 1: strings in home. This is another way they can continue 100 00:05:49,200 --> 00:05:52,440 Speaker 1: that push. Speaking of a girl who used to play 101 00:05:52,480 --> 00:05:57,400 Speaker 1: against the boys and just kicked whooped tushy. That's that's 102 00:05:57,440 --> 00:06:01,560 Speaker 1: a phrase. Uh, we're coming on, thank you. We're going 103 00:06:01,640 --> 00:06:04,800 Speaker 1: to turn direction just a little bit now because I'm 104 00:06:04,839 --> 00:06:09,200 Speaker 1: excited for this week's guest. This person has quite the resume. 105 00:06:09,400 --> 00:06:12,480 Speaker 1: I mean, she's a four time Olympian in the sport 106 00:06:12,520 --> 00:06:15,680 Speaker 1: of ice Hockey, Hockey Hall of Famer, and the CEO 107 00:06:15,920 --> 00:06:18,920 Speaker 1: and co founder of Sports Innovasian Lab, which is a 108 00:06:19,000 --> 00:06:23,080 Speaker 1: technology driven services company focusing on the convergence of sports 109 00:06:23,200 --> 00:06:26,120 Speaker 1: and technology. And there's so much more there. Michael a 110 00:06:26,279 --> 00:06:29,600 Speaker 1: former senior management associate at Bridgewater. She works with the 111 00:06:29,640 --> 00:06:32,560 Speaker 1: World Anti Doping Agency the l A Olympics. She's a 112 00:06:32,600 --> 00:06:38,040 Speaker 1: former member Harvard NBA, part of the IOCs Ethics Committee 113 00:06:38,080 --> 00:06:40,799 Speaker 1: Tech Committee. Angela. First question, why are you so Lizzy? 114 00:06:40,880 --> 00:06:48,680 Speaker 1: What's going on? The first question? So seriously, you're you're 115 00:06:48,720 --> 00:06:50,880 Speaker 1: doing You're doing some really interesting stuff in the sports 116 00:06:50,880 --> 00:06:54,840 Speaker 1: tech world. You're also very involved in the Olympics. Which 117 00:06:54,839 --> 00:06:57,520 Speaker 1: are those two things is more interesting for you? Which 118 00:06:57,520 --> 00:07:00,000 Speaker 1: one are you enjoying more right now. Well, the Olympics 119 00:07:00,040 --> 00:07:02,240 Speaker 1: has always been part of I'd say my blood. I 120 00:07:02,240 --> 00:07:04,000 Speaker 1: wanted to play in the Olympics as a you know, 121 00:07:04,080 --> 00:07:07,000 Speaker 1: young girl and got to four times, which was amazing, 122 00:07:07,040 --> 00:07:09,840 Speaker 1: and you know, went on to beyond the The i 123 00:07:09,920 --> 00:07:12,520 Speaker 1: f C is a member there for for about eight years. 124 00:07:12,560 --> 00:07:16,239 Speaker 1: And honestly, the tech piece, I like, I love both, 125 00:07:16,280 --> 00:07:19,160 Speaker 1: but the tech is just changing every single day and 126 00:07:19,200 --> 00:07:22,280 Speaker 1: that's what I do at Sports Innovation Lab. So, um, 127 00:07:22,320 --> 00:07:25,360 Speaker 1: they're both equally exciting, but in very different ways. We 128 00:07:25,440 --> 00:07:28,440 Speaker 1: talked about less politics on the tech side. I'd imagine 129 00:07:28,920 --> 00:07:31,520 Speaker 1: we talked about the data and the tech piece here 130 00:07:31,560 --> 00:07:33,720 Speaker 1: a lot, just because, as you said, there's there seems 131 00:07:33,760 --> 00:07:36,880 Speaker 1: to be so much going on right now in that world. 132 00:07:36,880 --> 00:07:38,840 Speaker 1: I mean, you were a player for a long time. 133 00:07:38,840 --> 00:07:42,200 Speaker 1: How different technology wise is it for a you know, 134 00:07:42,240 --> 00:07:44,520 Speaker 1: a woman on the U S national team now versus 135 00:07:44,560 --> 00:07:47,320 Speaker 1: what it was like, you know when you were playing. Yeah, 136 00:07:47,360 --> 00:07:50,280 Speaker 1: I think every athlete is leveraging tech in some way, 137 00:07:50,320 --> 00:07:52,720 Speaker 1: shape or form now. And um, you know at the 138 00:07:52,760 --> 00:07:56,800 Speaker 1: elite level, certainly you're monitoring your heart rate, You're trying 139 00:07:56,800 --> 00:08:00,880 Speaker 1: to predict your sweat production, you're trying to stay build 140 00:08:00,920 --> 00:08:03,360 Speaker 1: the best version yourself so you can reach that you know, 141 00:08:03,600 --> 00:08:06,040 Speaker 1: human potential. And that's really what sports is all about, 142 00:08:06,160 --> 00:08:10,239 Speaker 1: is finding that threshold. So tech is giving you more data, 143 00:08:10,320 --> 00:08:14,640 Speaker 1: more insights to actually push yourself further, recover better. Um. 144 00:08:14,680 --> 00:08:17,240 Speaker 1: But equally on the on the business of sports, tech 145 00:08:17,360 --> 00:08:21,320 Speaker 1: is completely reshaping UM. You know how we as fans 146 00:08:21,400 --> 00:08:25,040 Speaker 1: consume content and want to engage with sports themselves, So 147 00:08:25,080 --> 00:08:28,240 Speaker 1: it's it's obviously affecting the athletes and and I was 148 00:08:28,280 --> 00:08:30,680 Speaker 1: sort of on that early wave of like tech adoption, 149 00:08:30,800 --> 00:08:34,439 Speaker 1: but I didn't get to use nearly what's on the market. Sure, 150 00:08:35,040 --> 00:08:37,920 Speaker 1: I have to ask because I sweat just playing checkers, 151 00:08:37,920 --> 00:08:42,400 Speaker 1: so I gotta ask what give me? It's true, king, 152 00:08:42,480 --> 00:08:47,840 Speaker 1: you know what, why measure the sweat output? Well, if 153 00:08:47,840 --> 00:08:52,120 Speaker 1: you're thinking about hydrating um. And again back to your 154 00:08:52,160 --> 00:08:54,400 Speaker 1: looking for inches as an elite athlete, you know the 155 00:08:54,400 --> 00:08:57,280 Speaker 1: whole ten thousand hours and as you get into your 156 00:08:57,720 --> 00:08:59,600 Speaker 1: you know the Tom Brady's of the world. I played 157 00:08:59,640 --> 00:09:02,400 Speaker 1: for Picks. I was always trying to figure out how 158 00:09:02,440 --> 00:09:04,960 Speaker 1: do I become better each and every day, And so 159 00:09:05,040 --> 00:09:09,520 Speaker 1: the little feedback you might get from hey, I've um 160 00:09:09,559 --> 00:09:12,440 Speaker 1: perspiated two pounds in this practice, I need to make 161 00:09:12,440 --> 00:09:14,959 Speaker 1: sure I replenish myself two pounds and if I don't 162 00:09:15,000 --> 00:09:18,680 Speaker 1: have an accurate understanding of like actually I'm dehydrated, and 163 00:09:18,679 --> 00:09:21,080 Speaker 1: you wait till you know the old way of doing it, 164 00:09:21,120 --> 00:09:22,880 Speaker 1: look in the toilet and you're like, oh wow, that's 165 00:09:22,920 --> 00:09:31,280 Speaker 1: really yellow. I should drink more, or or you stand 166 00:09:31,280 --> 00:09:33,520 Speaker 1: on the scale and get off the scale and before 167 00:09:33,520 --> 00:09:35,520 Speaker 1: and after practice and you go, all right, I've lost 168 00:09:35,720 --> 00:09:37,760 Speaker 1: more or less, you know, a couple of pounds of water. 169 00:09:37,880 --> 00:09:40,160 Speaker 1: So the idea of like you can wear a patch 170 00:09:40,280 --> 00:09:43,160 Speaker 1: to understand hydration, you can put a sensor on you 171 00:09:43,200 --> 00:09:46,640 Speaker 1: to understand you know, not just step count but movement. Um. 172 00:09:47,000 --> 00:09:49,880 Speaker 1: The idea that you can uh, you know, monitor your 173 00:09:49,920 --> 00:09:53,680 Speaker 1: sleep and understand exactly how much sleep you need based 174 00:09:53,679 --> 00:09:55,920 Speaker 1: on like how much output you had that day on 175 00:09:55,960 --> 00:09:58,760 Speaker 1: the ice and the gym. Um. You know, all these 176 00:09:58,760 --> 00:10:02,880 Speaker 1: different factors athletes, and it's trickling down to health and 177 00:10:03,000 --> 00:10:07,080 Speaker 1: human performance. This this this technology being tested on only athletes. 178 00:10:07,120 --> 00:10:09,160 Speaker 1: They're sort of the first ones to put their hand 179 00:10:09,160 --> 00:10:10,600 Speaker 1: out and say, if that's gonna make me a little 180 00:10:10,600 --> 00:10:12,920 Speaker 1: bit better, like give it to me. Um. But these 181 00:10:12,920 --> 00:10:16,280 Speaker 1: technologies understand the bigger market opportunity really is is for 182 00:10:16,280 --> 00:10:19,080 Speaker 1: for everyone else. We're chatting with Angela Rigiro, and it 183 00:10:19,080 --> 00:10:21,880 Speaker 1: all comes back to money. These owners, Mark Cuban said, 184 00:10:21,920 --> 00:10:23,800 Speaker 1: the only person are the only people who get longer 185 00:10:23,840 --> 00:10:26,720 Speaker 1: contracts than as players are as doctors. If you can 186 00:10:26,880 --> 00:10:29,839 Speaker 1: keep your players healthy, if you can have more men 187 00:10:30,000 --> 00:10:32,840 Speaker 1: women games from your starters, you're going to win more games. 188 00:10:33,200 --> 00:10:37,559 Speaker 1: Winning translates two dollars. It's still all about the business 189 00:10:37,600 --> 00:10:41,040 Speaker 1: of sports. Performance, No, and performance as you mentioned that, 190 00:10:41,120 --> 00:10:44,160 Speaker 1: like if you can play longer, your contract is is 191 00:10:44,320 --> 00:10:48,199 Speaker 1: bigger per year or extended over time, and so absolutely 192 00:10:48,240 --> 00:10:52,040 Speaker 1: it's about the dollars and cents. I think, um, and 193 00:10:52,120 --> 00:10:56,000 Speaker 1: you know that's not surprising. I think athletes understand that 194 00:10:56,000 --> 00:10:58,160 Speaker 1: on the professional side. You look on the Olympic side, 195 00:10:58,200 --> 00:11:00,760 Speaker 1: it's might be about winning a gold medal, but ultimately, 196 00:11:01,160 --> 00:11:03,319 Speaker 1: you know, sponsorships flow in and there's other ways that 197 00:11:03,400 --> 00:11:06,560 Speaker 1: those athletes put food on the table. Um. But you're right, 198 00:11:06,600 --> 00:11:09,559 Speaker 1: I mean, there's a how do I make myself better? 199 00:11:09,600 --> 00:11:11,280 Speaker 1: How do I create the best version of myself? And 200 00:11:11,400 --> 00:11:13,800 Speaker 1: tech is absolutely one window into doing that. When did 201 00:11:13,800 --> 00:11:17,320 Speaker 1: you start thinking about life after athletics and the life 202 00:11:17,320 --> 00:11:21,439 Speaker 1: that athletics and your notoriety and success could provide. Because nowadays, 203 00:11:21,720 --> 00:11:25,360 Speaker 1: whether it's Steph Curry, Lebron James, nobody's waiting until when 204 00:11:25,400 --> 00:11:27,840 Speaker 1: they're done. I mean, if if you're waiting until you're retired, 205 00:11:27,880 --> 00:11:32,520 Speaker 1: it's almost truly. Yeah, your platforms gone. People unfortunately don't 206 00:11:32,559 --> 00:11:35,920 Speaker 1: listen to you as much. You know so, and and 207 00:11:36,040 --> 00:11:38,400 Speaker 1: the thing that I love again we're talking about tech 208 00:11:38,440 --> 00:11:41,839 Speaker 1: here is I was one of the early adopters of Twitter, right, 209 00:11:41,920 --> 00:11:45,040 Speaker 1: I'm on Twitter, one of the first people athletes talking 210 00:11:45,160 --> 00:11:49,160 Speaker 1: my hand at Angelo Riggiero r g g I r 211 00:11:49,200 --> 00:11:53,119 Speaker 1: oh because you know, Italian hard to spaw um and 212 00:11:53,120 --> 00:11:54,920 Speaker 1: and I realized I could go direct to consumer. I 213 00:11:54,920 --> 00:11:56,599 Speaker 1: could talk to my fans directly. I didn't have to 214 00:11:56,640 --> 00:11:58,040 Speaker 1: go through a brand. I didn't have to go through 215 00:11:58,120 --> 00:11:59,880 Speaker 1: USA Hockey, I didn't have to go through anyone. I 216 00:12:00,160 --> 00:12:02,640 Speaker 1: like engage with my fans in a direct way. And 217 00:12:02,640 --> 00:12:05,720 Speaker 1: you're seeing every athlete understand that now, saying Okay, I 218 00:12:05,760 --> 00:12:08,120 Speaker 1: have to build a platform and I can do anything 219 00:12:08,120 --> 00:12:10,760 Speaker 1: with that platform. Now I can talk about the charities 220 00:12:10,800 --> 00:12:13,240 Speaker 1: that I care about and the nonprofits. I could promote, 221 00:12:13,280 --> 00:12:16,079 Speaker 1: the brands that either I endorse or the brands I'm 222 00:12:16,120 --> 00:12:21,000 Speaker 1: building today for myself, the you know, building entities, building businesses. 223 00:12:21,040 --> 00:12:23,120 Speaker 1: We see that with a lot of professional athletes. So 224 00:12:23,559 --> 00:12:27,680 Speaker 1: so technology obviously impacts athletes now on the field, so 225 00:12:27,679 --> 00:12:30,960 Speaker 1: they can get longer contracts. But this almost bigger opportunity 226 00:12:31,000 --> 00:12:33,520 Speaker 1: for so for some athletes is like building their own 227 00:12:33,600 --> 00:12:38,720 Speaker 1: brand by leveraging this sort of direct to consumer um 228 00:12:38,800 --> 00:12:42,440 Speaker 1: UM platforms, these social media platforms that exists. Anybody feel 229 00:12:42,480 --> 00:12:46,200 Speaker 1: like we're talking to Paul Rabel, He's actually one of 230 00:12:46,200 --> 00:12:50,040 Speaker 1: our advisors sports Innovation of the show, has been on 231 00:12:50,080 --> 00:12:53,640 Speaker 1: the show. I have to bring this up because it's 232 00:12:53,679 --> 00:12:55,400 Speaker 1: and I've said this before. I said it once on 233 00:12:55,400 --> 00:12:58,120 Speaker 1: the show earlier. I got chastise many years ago when 234 00:12:58,160 --> 00:13:00,680 Speaker 1: Twitter was first coming out as like, well someone so 235 00:13:00,840 --> 00:13:04,560 Speaker 1: said on Twitter, and and emphatically the editors said, we 236 00:13:04,840 --> 00:13:08,520 Speaker 1: never ever quote Twitter. And I'm thinking to myself, no, 237 00:13:08,679 --> 00:13:13,280 Speaker 1: you're missing it, because now the athlete can directly talk 238 00:13:13,760 --> 00:13:16,959 Speaker 1: to the fans and directly their quote doesn't have to 239 00:13:16,960 --> 00:13:20,000 Speaker 1: be one they don't have to go through through us 240 00:13:20,000 --> 00:13:22,680 Speaker 1: and the media. It's a very different play. I mean, 241 00:13:22,960 --> 00:13:24,680 Speaker 1: you don't have to go through your coach and get 242 00:13:24,679 --> 00:13:27,400 Speaker 1: permission to or you have to wait for your your 243 00:13:27,440 --> 00:13:30,520 Speaker 1: sponsor to have a platform for you to talk. It's 244 00:13:30,559 --> 00:13:33,439 Speaker 1: it's you, and that authenticity is a really big piece 245 00:13:33,480 --> 00:13:36,640 Speaker 1: of I think the next generation of fans, they're going, 246 00:13:36,960 --> 00:13:38,720 Speaker 1: all right, I want to see how great of an 247 00:13:38,800 --> 00:13:41,839 Speaker 1: athlete on the field, on the court, on the ice 248 00:13:42,000 --> 00:13:43,720 Speaker 1: you can be, But I also want to know who 249 00:13:43,760 --> 00:13:47,760 Speaker 1: you are. And again, the traditional mediums are absolutely great 250 00:13:47,760 --> 00:13:50,360 Speaker 1: way to do that. But but athletes now understand like 251 00:13:51,040 --> 00:13:52,880 Speaker 1: I need to be engaged, I need to be authentic 252 00:13:52,960 --> 00:13:55,000 Speaker 1: and and I'm going to bring more notoriety not just 253 00:13:55,040 --> 00:13:56,880 Speaker 1: to me but the sport that I played. We joke 254 00:13:56,960 --> 00:13:59,800 Speaker 1: and looking back, but the first glimpse at this was 255 00:14:00,080 --> 00:14:04,600 Speaker 1: TV cribs. You realize that people wanted to see behind 256 00:14:04,720 --> 00:14:07,320 Speaker 1: the curtain enough of the on but the on the field, 257 00:14:07,320 --> 00:14:08,760 Speaker 1: beyond the ice, like you said, but they wanted to 258 00:14:08,760 --> 00:14:10,360 Speaker 1: get to know. Let me see your cars, let me 259 00:14:10,400 --> 00:14:14,440 Speaker 1: see where you live. That's what it's all about. Closer, 260 00:14:15,080 --> 00:14:18,120 Speaker 1: more intimate these days. And that's true in the arena 261 00:14:18,480 --> 00:14:21,600 Speaker 1: as well as on Yeah. I mean, we we've sports 262 00:14:21,640 --> 00:14:24,120 Speaker 1: on national lie. We came up with a whole body 263 00:14:24,120 --> 00:14:26,400 Speaker 1: of research now around that future fan, and what that 264 00:14:26,480 --> 00:14:29,080 Speaker 1: future fan wants is that intimacy. They want to be 265 00:14:29,160 --> 00:14:33,040 Speaker 1: able to pick a team, follow up player, use you know, 266 00:14:33,280 --> 00:14:36,800 Speaker 1: technology essentially all these new platforms and mediums too. Um. 267 00:14:36,880 --> 00:14:38,360 Speaker 1: You don't even have to go to a game anymore. 268 00:14:38,360 --> 00:14:42,240 Speaker 1: You could be a fan of Manchester United player um 269 00:14:42,280 --> 00:14:45,480 Speaker 1: and have this different relationship because the the teams and 270 00:14:45,520 --> 00:14:48,240 Speaker 1: the athletes themselves understand what you just said, give them 271 00:14:48,240 --> 00:14:50,360 Speaker 1: more exposure, to give them more access. Let me ask 272 00:14:50,400 --> 00:14:55,160 Speaker 1: you this, as an athlete, there's the in arena experience, 273 00:14:55,800 --> 00:14:58,960 Speaker 1: and then there's this tech driven sit on the couch, 274 00:14:59,080 --> 00:15:02,840 Speaker 1: no ingressive risk problems, can have my bathroom, maybe I 275 00:15:02,880 --> 00:15:06,120 Speaker 1: don't really need to be there, and full well knowing 276 00:15:06,160 --> 00:15:08,840 Speaker 1: that most people don't live within the area of a 277 00:15:08,880 --> 00:15:11,960 Speaker 1: professional arena and the world is flat. So you want 278 00:15:11,960 --> 00:15:14,000 Speaker 1: to win fans in Europe and China and as I 279 00:15:14,080 --> 00:15:17,360 Speaker 1: get it, I get it. But what about that in 280 00:15:17,400 --> 00:15:19,800 Speaker 1: arena experience you still want? You don't want to play 281 00:15:19,920 --> 00:15:23,280 Speaker 1: before a crowd of five hundred? Is there enough differentiation 282 00:15:23,320 --> 00:15:25,520 Speaker 1: in sport these days to get me to plunk down 283 00:15:25,600 --> 00:15:27,160 Speaker 1: the kind of dollars I need to sit in section 284 00:15:28,040 --> 00:15:30,280 Speaker 1: to a Vegas Nights game and that'll answer your question. 285 00:15:30,440 --> 00:15:32,960 Speaker 1: But that they there, they got a lot of praise, 286 00:15:33,000 --> 00:15:36,200 Speaker 1: but it's been the Vegas Nights. It's the Carolina Hurricanes 287 00:15:36,200 --> 00:15:41,000 Speaker 1: with their post game Jerks celebrations. Alright, go ahead, man, 288 00:15:41,200 --> 00:15:44,840 Speaker 1: we did that earlier. Um, but do you see enough 289 00:15:44,880 --> 00:15:49,800 Speaker 1: differentiation in the arena? Absolutely? I think. Um. Look, I 290 00:15:49,840 --> 00:15:55,120 Speaker 1: think sports traditionally had a monopoly. They could sit and coast. 291 00:15:56,160 --> 00:15:58,080 Speaker 1: If if you're I were here in New York, you're 292 00:15:58,080 --> 00:16:00,000 Speaker 1: a Yankees fan, You're gonna go to a Yankees game. 293 00:16:00,040 --> 00:16:02,920 Speaker 1: You're gonna pass those tickets down your kids. Um, and 294 00:16:02,960 --> 00:16:06,480 Speaker 1: you don't really change allegiances very easily. Now, I look 295 00:16:06,520 --> 00:16:12,640 Speaker 1: at sports has real competition Fortnite, Netflix, other entertainment options. Right, 296 00:16:12,680 --> 00:16:17,040 Speaker 1: So that's the stay at home pay binge all weekend, 297 00:16:17,400 --> 00:16:21,000 Speaker 1: or or your your teenagers gotta set of headphones on 298 00:16:21,040 --> 00:16:23,160 Speaker 1: and they're talking to one another playing video games now, 299 00:16:23,240 --> 00:16:25,680 Speaker 1: and it's community. It's a community. So sports has to 300 00:16:25,720 --> 00:16:29,600 Speaker 1: understand these other forces in order to get past that, 301 00:16:29,640 --> 00:16:32,400 Speaker 1: like I'm gonna get off the couch or I'm gonna 302 00:16:32,400 --> 00:16:36,120 Speaker 1: actually tune in to watch and consume sports instead of 303 00:16:36,160 --> 00:16:40,120 Speaker 1: these other entertainment options. And I do think, believe me, 304 00:16:40,400 --> 00:16:43,240 Speaker 1: athletes want packed house. They want that energy, and that's 305 00:16:43,240 --> 00:16:47,120 Speaker 1: what fans want. So getting off your couch and and 306 00:16:47,280 --> 00:16:50,720 Speaker 1: if if the ecosystem can create this hassle freeway to 307 00:16:50,800 --> 00:16:54,160 Speaker 1: get to and from games, have a seamless experience when 308 00:16:54,200 --> 00:16:57,000 Speaker 1: you're actually in that venue. So you can download your ticket, 309 00:16:57,160 --> 00:17:00,120 Speaker 1: you can get through security with with these, you can know, 310 00:17:00,240 --> 00:17:02,880 Speaker 1: mobile order food to your seat, like make it engaging, 311 00:17:02,920 --> 00:17:05,760 Speaker 1: giveing them get out mobile order. I got Vecranda, DVA, 312 00:17:05,800 --> 00:17:10,080 Speaker 1: he's got he's got robots, drone parking aided, he's he's 313 00:17:10,119 --> 00:17:12,359 Speaker 1: got predictive analytics. Because I went to Let's say I've 314 00:17:12,359 --> 00:17:14,399 Speaker 1: gone to three games, and every time I show up 315 00:17:14,440 --> 00:17:16,800 Speaker 1: with my son, I get he gets the hot dog 316 00:17:16,840 --> 00:17:20,600 Speaker 1: with the coke. You'll know because of beacons up Angela 317 00:17:20,720 --> 00:17:23,600 Speaker 1: and whoever just showed up at the game, Bring the coke, 318 00:17:23,640 --> 00:17:26,439 Speaker 1: bring the hot dog. That's personalization. That's great. So if 319 00:17:26,480 --> 00:17:28,520 Speaker 1: you're you're willing to get off your butt, go to 320 00:17:28,600 --> 00:17:31,520 Speaker 1: the you know, go to the rank, get this personalized service, 321 00:17:31,560 --> 00:17:34,679 Speaker 1: and you have that electricity of like being around other people, 322 00:17:35,119 --> 00:17:37,600 Speaker 1: which is a big piece of sports. It's that energy 323 00:17:38,000 --> 00:17:40,520 Speaker 1: that you feel in that building. They teach us at HBS. 324 00:17:41,640 --> 00:17:44,560 Speaker 1: I don't know. I saw it from the ice. My 325 00:17:44,560 --> 00:17:46,840 Speaker 1: my game was when when I was an empty stadium, 326 00:17:46,880 --> 00:17:49,280 Speaker 1: Like believe me, Like the energy level is lest for 327 00:17:49,320 --> 00:17:51,679 Speaker 1: the athletes when the when the stadium is packed like 328 00:17:51,760 --> 00:17:54,680 Speaker 1: a night's game. I mean you just you just feel 329 00:17:54,720 --> 00:17:57,080 Speaker 1: it and then and therefore your your your game elevates 330 00:17:57,119 --> 00:17:59,520 Speaker 1: in in in, you know, a meaningful way. The The 331 00:17:59,640 --> 00:18:01,679 Speaker 1: NHL is clearly kind of wrestling with a lot of 332 00:18:01,720 --> 00:18:04,720 Speaker 1: these questions out in Vegas earlier this year they kind 333 00:18:04,720 --> 00:18:07,479 Speaker 1: of debuted what was build this kind of the future 334 00:18:07,480 --> 00:18:10,240 Speaker 1: of NHL fandom. A lot of tech in there, from 335 00:18:10,440 --> 00:18:14,639 Speaker 1: ai VR all the way through you know, digital highlight packages, 336 00:18:15,160 --> 00:18:17,560 Speaker 1: chips and the player uniforms. I believe you were out 337 00:18:17,560 --> 00:18:20,399 Speaker 1: there around CS. What was your thought on kind of 338 00:18:20,400 --> 00:18:23,280 Speaker 1: how how the NHL is approaching, you know, using tech 339 00:18:23,320 --> 00:18:25,240 Speaker 1: to kind of change the fan engagement piece. I think 340 00:18:25,240 --> 00:18:29,560 Speaker 1: it's great. I think all the leagues have to consider it. Um, 341 00:18:29,640 --> 00:18:32,879 Speaker 1: there's some fans and I like to reference the Olympics 342 00:18:33,280 --> 00:18:36,600 Speaker 1: that more women watch the Olympics than men in the US. 343 00:18:36,840 --> 00:18:42,880 Speaker 1: NBC's done a phenomenal job of storytelling, absolutely, but that's 344 00:18:42,880 --> 00:18:45,960 Speaker 1: a demographic that maybe historically said either or not into sports. 345 00:18:46,080 --> 00:18:48,600 Speaker 1: They're into sports. Does anybody you did that anymore? That 346 00:18:48,720 --> 00:18:51,840 Speaker 1: women are not into sports? Is that dirically? And the 347 00:18:51,880 --> 00:18:54,800 Speaker 1: way that you share and and take that content forward 348 00:18:54,920 --> 00:18:57,080 Speaker 1: is told differently than what you're talking about on the 349 00:18:57,160 --> 00:19:00,760 Speaker 1: NHL side and the NFL and the NBA, where technology 350 00:19:00,840 --> 00:19:04,160 Speaker 1: might actually and and betting and the data might actually 351 00:19:04,240 --> 00:19:07,359 Speaker 1: drive a different fan maybe more male demographic cares about 352 00:19:07,480 --> 00:19:11,480 Speaker 1: like the nuances of the scoring and the movement. So 353 00:19:11,920 --> 00:19:13,840 Speaker 1: I think it's at the end of the day, it's content. 354 00:19:14,200 --> 00:19:16,879 Speaker 1: Sports is entertainment, and like how you tell it, you 355 00:19:16,880 --> 00:19:20,040 Speaker 1: can tell in very different ways and reach very different demographics. 356 00:19:20,080 --> 00:19:23,320 Speaker 1: But technology, I think, like I want to know how 357 00:19:23,400 --> 00:19:26,119 Speaker 1: fast I used to skate relative of the current players 358 00:19:26,200 --> 00:19:32,760 Speaker 1: I loved not today. But you're exactly right about more 359 00:19:32,840 --> 00:19:36,080 Speaker 1: women watching the Olympics. And I found that out many 360 00:19:36,160 --> 00:19:39,159 Speaker 1: years ago when my mom was watching Oscar de la Joya. 361 00:19:39,680 --> 00:19:42,800 Speaker 1: Uh and I told this story before and and he's fighting, 362 00:19:43,040 --> 00:19:45,919 Speaker 1: and all of a sudden she screams out. It's like, 363 00:19:46,080 --> 00:19:49,800 Speaker 1: oh baby, look out. And my father and we've looked 364 00:19:49,840 --> 00:19:51,800 Speaker 1: at it each other and it's like, oh my god, 365 00:19:51,880 --> 00:19:54,560 Speaker 1: my mom is into this. It's like and that's when 366 00:19:54,560 --> 00:19:58,840 Speaker 1: I realized, you're right women. More women are into the 367 00:19:58,880 --> 00:20:02,400 Speaker 1: Olympics totally and what I love. Again, we're talking tech 368 00:20:02,440 --> 00:20:04,360 Speaker 1: because that's what I nerd out of over every day. 369 00:20:04,359 --> 00:20:07,639 Speaker 1: Now there's this like long tail effect I think in 370 00:20:07,680 --> 00:20:12,880 Speaker 1: sports now right previously back to the monopoly analogy, You've 371 00:20:12,920 --> 00:20:17,400 Speaker 1: got four sports, you're paying for it on you know, broadcasts, 372 00:20:17,480 --> 00:20:20,160 Speaker 1: your cable subscription, and that's all the only game in town. 373 00:20:20,600 --> 00:20:24,920 Speaker 1: Now you can find interesting content on different platforms. Maybe 374 00:20:24,920 --> 00:20:27,080 Speaker 1: you can subscribe to and over the top platform like 375 00:20:27,160 --> 00:20:30,480 Speaker 1: do Zone, and now you're getting content in a new 376 00:20:30,520 --> 00:20:35,800 Speaker 1: way at a very reduced rate. And more sports, more genders, 377 00:20:35,840 --> 00:20:39,639 Speaker 1: more geography, ees are available. So you have the moms 378 00:20:39,680 --> 00:20:40,919 Speaker 1: of the world that you're like, I didn't know you 379 00:20:41,000 --> 00:20:45,679 Speaker 1: like boxing. Suddenly they like boxing because they have exposure 380 00:20:45,720 --> 00:20:47,720 Speaker 1: to it. And and that's kind of what I'm excited 381 00:20:48,000 --> 00:20:51,639 Speaker 1: in my post Olympic days of playing. We're chatting with 382 00:20:51,680 --> 00:20:54,480 Speaker 1: Angela Rogiro and I'm sitting here opening my phone up 383 00:20:54,560 --> 00:20:58,159 Speaker 1: to Clippers Court vision, Steve Balmber's vision of the future, 384 00:20:58,920 --> 00:21:01,440 Speaker 1: very real possibility he did. He could say, you know what, 385 00:21:01,520 --> 00:21:04,680 Speaker 1: Fox Sports don't need you like you said O. T. T. 386 00:21:04,960 --> 00:21:08,359 Speaker 1: We could have entire leagues moving to O T T 387 00:21:08,560 --> 00:21:10,720 Speaker 1: on this. I get to pick my camera angle. I 388 00:21:10,760 --> 00:21:12,879 Speaker 1: can follow any particular player I want. I can have 389 00:21:12,920 --> 00:21:14,760 Speaker 1: a mascot camera. I can have a coach camera. I 390 00:21:14,760 --> 00:21:16,960 Speaker 1: can be in the huddle. You better give fans what 391 00:21:17,000 --> 00:21:18,399 Speaker 1: they want, when they want, how they want it, or 392 00:21:18,400 --> 00:21:20,680 Speaker 1: else they're gonna shut you off these day. And what's 393 00:21:20,680 --> 00:21:23,440 Speaker 1: Steve's background comes from tech. He knows it. He knows 394 00:21:23,480 --> 00:21:26,920 Speaker 1: that back. You know, if fans are saying I want 395 00:21:26,960 --> 00:21:30,800 Speaker 1: that personalization, and again they can build it. I think 396 00:21:30,840 --> 00:21:34,520 Speaker 1: sports is it is simply now. Not like when you 397 00:21:34,560 --> 00:21:36,240 Speaker 1: want a sports team, you don't know a sports team. 398 00:21:36,240 --> 00:21:39,680 Speaker 1: You own a media enterprise. And that I think is 399 00:21:39,720 --> 00:21:43,200 Speaker 1: what Steve Bomber's dim He's going, huh, we gotta win games. 400 00:21:43,200 --> 00:21:46,200 Speaker 1: Certainly that that drives a viewership. Everyone knows you gotta win. 401 00:21:46,840 --> 00:21:49,320 Speaker 1: But you can't win every year. So how do we 402 00:21:49,440 --> 00:21:53,639 Speaker 1: continue to drive engagement? It's leveraging and building technology platforms 403 00:21:53,680 --> 00:21:55,960 Speaker 1: like that. Owners that I've tooked to have said, you 404 00:21:55,960 --> 00:21:58,560 Speaker 1: can't guarantee success. You can say we'll try, but what 405 00:21:58,640 --> 00:22:01,880 Speaker 1: you can guarantee is experience. Experience count. This is part 406 00:22:01,880 --> 00:22:05,239 Speaker 1: of an engagement, and again, fans are very fluid now 407 00:22:05,240 --> 00:22:07,440 Speaker 1: They're going to move in and out there there, they 408 00:22:07,440 --> 00:22:10,200 Speaker 1: can change teams he like, I like Lebron. I don't 409 00:22:10,200 --> 00:22:11,840 Speaker 1: care where he goes. I'm gonna follow him. I could 410 00:22:11,880 --> 00:22:14,720 Speaker 1: care less about the team. Like so, teams and leagues 411 00:22:14,760 --> 00:22:17,400 Speaker 1: I think are understanding that fans will jump ship very 412 00:22:17,400 --> 00:22:19,200 Speaker 1: easily now and we have to stay on top of that. 413 00:22:19,240 --> 00:22:21,080 Speaker 1: I think the younger kids are like that. My son 414 00:22:21,200 --> 00:22:23,520 Speaker 1: was a huge black Hawks fan until they weren't winning anymore. 415 00:22:23,720 --> 00:22:25,600 Speaker 1: Now he's looking for a new team now, may belief 416 00:22:25,640 --> 00:22:28,520 Speaker 1: look pretty good to him. Yeah, we've spent we've spent 417 00:22:28,560 --> 00:22:30,520 Speaker 1: a lot of this conversation talking about the parts of 418 00:22:30,560 --> 00:22:33,480 Speaker 1: the sports tech world that are, you know, revolutionizing the 419 00:22:33,480 --> 00:22:35,679 Speaker 1: way athletes train and perform, the way that you know, 420 00:22:35,680 --> 00:22:38,400 Speaker 1: sports teams interact with their fans. There's kind of another 421 00:22:38,680 --> 00:22:40,960 Speaker 1: kind of side of this that I think it maybe 422 00:22:41,000 --> 00:22:43,359 Speaker 1: my darker hours. I think about a lot that like 423 00:22:43,440 --> 00:22:46,439 Speaker 1: kind of worries me about the proliferation of data and 424 00:22:46,960 --> 00:22:49,119 Speaker 1: a lot of clashing that I see happening in the 425 00:22:49,160 --> 00:22:52,199 Speaker 1: near future. Rights as we are able to gamble on 426 00:22:52,280 --> 00:22:56,200 Speaker 1: whether Max Pechuretti skates two point two miles under or 427 00:22:56,280 --> 00:22:58,960 Speaker 1: less during a game. Um, and there's a lot of 428 00:22:58,960 --> 00:23:02,280 Speaker 1: money flowing into that. Or you know, as teams look 429 00:23:02,359 --> 00:23:05,560 Speaker 1: at you know, Lebron James's heart rate and they differ 430 00:23:05,720 --> 00:23:08,080 Speaker 1: that you know, maybe he's declining faster than we thought 431 00:23:08,119 --> 00:23:09,480 Speaker 1: he would and we don't want to pay him as much. 432 00:23:09,480 --> 00:23:12,440 Speaker 1: It just seems like there's a lot of ownership concerns 433 00:23:12,480 --> 00:23:16,040 Speaker 1: and also uh, from the gambling perspective, just like integrity 434 00:23:16,080 --> 00:23:18,359 Speaker 1: concerns that are kind of gonna pop up as a 435 00:23:18,400 --> 00:23:21,280 Speaker 1: result of us knowing so much more about our athletes 436 00:23:21,320 --> 00:23:23,679 Speaker 1: and what's happening on the field. Yeah, I think you're 437 00:23:23,720 --> 00:23:27,359 Speaker 1: absolutely right. Um. We launched an Athlete Data Leadership Board 438 00:23:27,880 --> 00:23:30,320 Speaker 1: around this and brought some really smart people around the 439 00:23:30,320 --> 00:23:33,000 Speaker 1: table in this industry to discuss just this this who 440 00:23:33,080 --> 00:23:35,840 Speaker 1: owns the data, where should it go? And there is 441 00:23:35,880 --> 00:23:38,240 Speaker 1: a percent need on the performance side. I think we 442 00:23:38,320 --> 00:23:41,480 Speaker 1: talked about that before, Like athletes, teams leaves, everyone wants 443 00:23:41,480 --> 00:23:44,000 Speaker 1: more data to help their athletes stay in the game 444 00:23:44,000 --> 00:23:47,119 Speaker 1: longer and be healthy. However, what you're talking about is 445 00:23:47,119 --> 00:23:49,960 Speaker 1: this fan engagement side of the coin. Where I think 446 00:23:51,280 --> 00:23:53,440 Speaker 1: the cats out of the box is that the expression 447 00:23:54,760 --> 00:23:59,960 Speaker 1: cats out of the bag and transport in the bag, 448 00:24:00,080 --> 00:24:07,280 Speaker 1: ure a box, the cats running around, and but fans 449 00:24:07,280 --> 00:24:09,239 Speaker 1: are going, wait a second. In Europe, this is like 450 00:24:09,560 --> 00:24:13,120 Speaker 1: everyone bets, not a big deal over in Europe. Before 451 00:24:13,160 --> 00:24:15,280 Speaker 1: the game. I mean I I spent you know, like 452 00:24:15,320 --> 00:24:16,680 Speaker 1: I said, I was on the I C fears, I 453 00:24:16,680 --> 00:24:18,520 Speaker 1: was in year ball all the time, and like suddenly 454 00:24:18,520 --> 00:24:20,800 Speaker 1: in the US, this is such a massive new new 455 00:24:20,840 --> 00:24:24,320 Speaker 1: deal to us. But it's common sense. Five throw five quid, 456 00:24:24,600 --> 00:24:27,720 Speaker 1: five pounds whatever we're gonna We're gonna bet on a game. 457 00:24:27,760 --> 00:24:30,600 Speaker 1: And it's a prop bet to your point. So I 458 00:24:30,640 --> 00:24:33,520 Speaker 1: think we just have to figure out now and understand 459 00:24:33,520 --> 00:24:36,760 Speaker 1: as an industry, like there is this massive monetization opportunity, 460 00:24:37,200 --> 00:24:40,160 Speaker 1: and how do we work with the teams and the players, 461 00:24:40,240 --> 00:24:44,880 Speaker 1: the athletes themselves to understand this upside because if if 462 00:24:44,920 --> 00:24:46,639 Speaker 1: the stuff is going to be measured and it's going 463 00:24:46,720 --> 00:24:50,399 Speaker 1: to be shared, especially on the sports betting definitely on 464 00:24:50,440 --> 00:24:54,800 Speaker 1: the broadcast side, and and um, the athlete I believe 465 00:24:54,960 --> 00:24:57,679 Speaker 1: will buy into it, but they have to understand that 466 00:24:57,840 --> 00:25:01,639 Speaker 1: those privacy concerns and and get gain the trust of 467 00:25:01,720 --> 00:25:04,320 Speaker 1: their teams and their leagues because data isn't going to 468 00:25:04,400 --> 00:25:08,080 Speaker 1: be shared, but also try to you know, if I 469 00:25:08,119 --> 00:25:10,120 Speaker 1: can make a few extra bucks by saying you can 470 00:25:10,520 --> 00:25:14,399 Speaker 1: look at my heart rate, maybe an aggregate like absolutely 471 00:25:14,400 --> 00:25:16,639 Speaker 1: put my put my heart raid into that, you know, 472 00:25:16,680 --> 00:25:19,920 Speaker 1: anonymized data set that could be interesting to look at. 473 00:25:20,000 --> 00:25:22,399 Speaker 1: So all these conversations are happening right now, and I 474 00:25:22,440 --> 00:25:24,879 Speaker 1: think it's exciting for both sides as long as you 475 00:25:24,920 --> 00:25:27,919 Speaker 1: think about, you know, the pie getting bigger for everyone. 476 00:25:28,000 --> 00:25:30,280 Speaker 1: In the next couple of years, we're going to have uh, 477 00:25:31,240 --> 00:25:35,680 Speaker 1: labor negotiations in baseball, possibly in basketball. Football is coming 478 00:25:35,720 --> 00:25:38,399 Speaker 1: up in in that near future as well. Um, is 479 00:25:38,440 --> 00:25:40,439 Speaker 1: this gonna be how a topic do you think this 480 00:25:40,480 --> 00:25:43,399 Speaker 1: is gonna be as unions and leagues sit down and 481 00:25:43,440 --> 00:25:46,000 Speaker 1: try to hammer out you know, the next ten years 482 00:25:46,040 --> 00:25:48,280 Speaker 1: of what their what their business relationship looks like. That's 483 00:25:48,280 --> 00:25:50,360 Speaker 1: the problem. You can't look ten years out anymore. Yeah, 484 00:25:50,480 --> 00:25:52,560 Speaker 1: this is I think that this data is a perfect 485 00:25:52,720 --> 00:25:55,760 Speaker 1: real kind of thing that ten years ago a labor 486 00:25:55,840 --> 00:25:58,360 Speaker 1: cord couldn't have even imagined that there might be this 487 00:25:58,680 --> 00:26:00,959 Speaker 1: kind of push and pull between owners and players on 488 00:26:01,280 --> 00:26:03,480 Speaker 1: you know, whether the team should be able to look 489 00:26:03,480 --> 00:26:05,760 Speaker 1: at your sleep data? Right? Um, how do you how 490 00:26:05,760 --> 00:26:07,399 Speaker 1: do you kind of see that playing. I know you 491 00:26:07,400 --> 00:26:09,520 Speaker 1: talked to unions a lot. They're part of your your 492 00:26:09,520 --> 00:26:11,800 Speaker 1: advisory board. How big a deal do you think that 493 00:26:11,800 --> 00:26:14,560 Speaker 1: will be in negotiations? Yeah, I think it it'll be 494 00:26:14,600 --> 00:26:17,359 Speaker 1: a big deal. Um. And that's why everyone's trying to 495 00:26:17,359 --> 00:26:20,159 Speaker 1: figure it out. UM. To your point, you can't predict 496 00:26:20,200 --> 00:26:24,119 Speaker 1: the future. Um. But again, technology we've seen we have 497 00:26:24,160 --> 00:26:27,159 Speaker 1: over five thousand companies in our software right now that 498 00:26:27,200 --> 00:26:30,359 Speaker 1: do something around sports and tech. And and the reason 499 00:26:30,359 --> 00:26:33,160 Speaker 1: I bring that up is tech is a means to data, 500 00:26:33,560 --> 00:26:35,800 Speaker 1: whether that's on the fan side and the venue or 501 00:26:35,840 --> 00:26:38,800 Speaker 1: on the athletes side. And this data, I think I 502 00:26:38,800 --> 00:26:42,040 Speaker 1: read a stat of the world's data was has been 503 00:26:42,080 --> 00:26:46,640 Speaker 1: created in the last two years. So it's only gonna 504 00:26:46,680 --> 00:26:50,440 Speaker 1: get worse. Um. But I always see back to there's 505 00:26:50,480 --> 00:26:53,280 Speaker 1: an opportunity here. Um, there's a massive miss if we 506 00:26:53,280 --> 00:26:56,520 Speaker 1: don't understand the data. It's it's incorrect data, we partner 507 00:26:56,560 --> 00:26:58,960 Speaker 1: with the wrong companies, it's inaccurate. But there I think 508 00:26:58,960 --> 00:27:02,960 Speaker 1: there's a huge opportunity again too on this monetization side. 509 00:27:03,040 --> 00:27:05,480 Speaker 1: And if in you know you mentioned Paul Rabel before, 510 00:27:06,080 --> 00:27:08,200 Speaker 1: he's partnering with his players to say, look, if you 511 00:27:08,359 --> 00:27:10,640 Speaker 1: if you're on social media, if you're out there promoting 512 00:27:10,680 --> 00:27:13,520 Speaker 1: my league, like you actually owned shares in the league, 513 00:27:13,520 --> 00:27:16,359 Speaker 1: allowing them to use the intellectual property of the league 514 00:27:16,359 --> 00:27:19,400 Speaker 1: in their own platforms, correct, which the leagues today don't allow. Yeah, 515 00:27:19,400 --> 00:27:21,520 Speaker 1: so again, he's a he's a startup. He has more 516 00:27:21,560 --> 00:27:23,879 Speaker 1: flexibility than than what the leagues are up to. But 517 00:27:23,920 --> 00:27:27,200 Speaker 1: you you you brought up you know, collective bargaining. This. 518 00:27:27,600 --> 00:27:31,520 Speaker 1: We have to understand what that opportunity is across the board, 519 00:27:31,560 --> 00:27:35,600 Speaker 1: and I think then have the right conversation and it 520 00:27:35,640 --> 00:27:38,800 Speaker 1: comes down to trust. But there's absolutely an opportunity for 521 00:27:38,840 --> 00:27:41,320 Speaker 1: both the players and the leagues to benefit, and I 522 00:27:41,320 --> 00:27:43,600 Speaker 1: think it's just figuring out how how to position that. 523 00:27:43,680 --> 00:27:47,120 Speaker 1: How much money are we talking? I mean, you're part 524 00:27:47,119 --> 00:27:49,080 Speaker 1: of here. What do you guys do right is is 525 00:27:49,560 --> 00:27:51,000 Speaker 1: putting a price tag on some of these things that 526 00:27:51,480 --> 00:27:53,919 Speaker 1: this is a multibillion dollar industry. How what's the easiest 527 00:27:54,320 --> 00:27:57,280 Speaker 1: absolutely in the billions? Yeah, I mean, look in the 528 00:27:57,280 --> 00:27:59,440 Speaker 1: short term, you've got you know, it's in the millions 529 00:27:59,440 --> 00:28:02,399 Speaker 1: in terms of of the revenue, the direct revenue that 530 00:28:02,440 --> 00:28:05,399 Speaker 1: you're seeing from the MGMs of the world, and you know, 531 00:28:05,520 --> 00:28:10,160 Speaker 1: these these gambling prospectors that are partnering, but until they 532 00:28:10,200 --> 00:28:13,560 Speaker 1: figure it out. Um, but I think it's it's a 533 00:28:13,680 --> 00:28:18,560 Speaker 1: very lucrative opportunity. Angela Riggio is an investor in which companies. 534 00:28:20,240 --> 00:28:25,439 Speaker 1: Uh well my uh, I'm not investing publicly now because 535 00:28:25,480 --> 00:28:28,359 Speaker 1: I'm a because of the Sports Innovation Lab, we're an 536 00:28:28,359 --> 00:28:31,520 Speaker 1: objective market research. I thought that might prohibit Yeah, so 537 00:28:31,640 --> 00:28:35,880 Speaker 1: I I I've had to unfortunately abstain from from joining 538 00:28:35,880 --> 00:28:39,240 Speaker 1: boards and investing to keep that um credibility I think 539 00:28:39,240 --> 00:28:41,760 Speaker 1: in the market. Okay, I thought that might be the case. 540 00:28:42,360 --> 00:28:44,760 Speaker 1: I mean, we're trying to build the gartner of you know, 541 00:28:44,840 --> 00:28:49,880 Speaker 1: sports really helped the industry understand sports technology trends and companies, 542 00:28:49,920 --> 00:28:52,240 Speaker 1: and and I have to keep that objectivity as part 543 00:28:52,240 --> 00:28:54,680 Speaker 1: of who I am and the brand and and so 544 00:28:55,080 --> 00:28:58,320 Speaker 1: I see amazing stuff all the time. Like I could 545 00:28:58,360 --> 00:29:00,800 Speaker 1: get in on that, but but it's sort of a 546 00:29:01,320 --> 00:29:05,240 Speaker 1: you know, a piece of as we build our credibility 547 00:29:05,240 --> 00:29:08,080 Speaker 1: in the market, important for us to to abstain from 548 00:29:08,120 --> 00:29:11,120 Speaker 1: any any any form or or perception of comform before 549 00:29:11,160 --> 00:29:13,320 Speaker 1: your guys, one more I want to get because you 550 00:29:13,360 --> 00:29:16,120 Speaker 1: have affiliation with the IOC, do you ever worry about 551 00:29:16,200 --> 00:29:19,760 Speaker 1: reputational risk being associated with the IOC. For me, it's 552 00:29:19,760 --> 00:29:22,960 Speaker 1: almost like being associated with FIFA, Like I don't think 553 00:29:23,000 --> 00:29:29,480 Speaker 1: anybody's surprised, Oh scandal here, scandal, Well yeah, I'm on 554 00:29:29,600 --> 00:29:34,520 Speaker 1: digital technology. On ethics, well, very different. You know, I 555 00:29:34,560 --> 00:29:38,400 Speaker 1: could make a very easy joke of ethics, but I 556 00:29:38,640 --> 00:29:40,640 Speaker 1: mean I would really be worried. You don't know what's 557 00:29:40,640 --> 00:29:44,120 Speaker 1: going on with these guys and women around the world. FIFA. 558 00:29:44,200 --> 00:29:49,480 Speaker 1: How does you know when when FIFA does something it 559 00:29:49,520 --> 00:29:52,920 Speaker 1: affects the Olympic space, When any of the federations do something, 560 00:29:53,040 --> 00:29:56,400 Speaker 1: most the average person doesn't know one or the other. 561 00:29:56,440 --> 00:30:00,680 Speaker 1: They're sort of all blended together. Um. But I will 562 00:30:00,720 --> 00:30:04,480 Speaker 1: say that in this in today's environment, obviously the i 563 00:30:04,600 --> 00:30:08,760 Speaker 1: C is trying to seriously consider how do we make 564 00:30:08,800 --> 00:30:11,520 Speaker 1: sure that we understand our members better and can and 565 00:30:11,520 --> 00:30:14,920 Speaker 1: and and can create more structure for them. Um. But 566 00:30:15,040 --> 00:30:18,720 Speaker 1: also as we talk about like white elephants, and you know, 567 00:30:18,800 --> 00:30:21,360 Speaker 1: bids that go over budget or cogs that go over budget, 568 00:30:21,400 --> 00:30:25,200 Speaker 1: like that is reputations over budget and there's so well 569 00:30:25,320 --> 00:30:30,520 Speaker 1: again I'll separate the ten million till the fifty billion 570 00:30:30,560 --> 00:30:32,959 Speaker 1: putin can do whatever he wants to build roads, and 571 00:30:33,000 --> 00:30:34,840 Speaker 1: we have to do a better job I think of 572 00:30:34,880 --> 00:30:39,200 Speaker 1: communicating the budget, the differences in a in an OCOG 573 00:30:39,200 --> 00:30:42,040 Speaker 1: budget versus an infrastructure budget, which is really what that 574 00:30:42,080 --> 00:30:44,880 Speaker 1: fifty billion dollar you know? I mean, look and I 575 00:30:45,040 --> 00:30:47,120 Speaker 1: was the chief strategy officer for the l A Olympic 576 00:30:47,160 --> 00:30:50,520 Speaker 1: bid and we've got like a billion already earmarked for 577 00:30:50,560 --> 00:30:55,720 Speaker 1: public upgrades, which we know the freeways of of you 578 00:30:55,760 --> 00:30:59,160 Speaker 1: know California need so the the without without we get 579 00:30:59,160 --> 00:31:01,160 Speaker 1: a tunnel into yourk is a new Jersey transit. I 580 00:31:01,160 --> 00:31:03,040 Speaker 1: can you just throw some of it over here? Well? 581 00:31:03,040 --> 00:31:06,320 Speaker 1: That those that money was earmarked regardless of the bid, 582 00:31:06,880 --> 00:31:10,120 Speaker 1: but it's it's public infrastructure like this that um Again, 583 00:31:10,160 --> 00:31:11,520 Speaker 1: the io C I think has to do a better 584 00:31:11,600 --> 00:31:15,400 Speaker 1: job of separating and explaining because uh, when we're over 585 00:31:15,440 --> 00:31:18,440 Speaker 1: budget on that, it shouldn't affect the if C S brand. 586 00:31:18,480 --> 00:31:21,880 Speaker 1: When the OKOG budget is over it certainly is something 587 00:31:21,920 --> 00:31:25,280 Speaker 1: we have to to consider. Angelo zero with the Sports 588 00:31:25,280 --> 00:31:28,000 Speaker 1: Innovation Lab and you know what, we didn't mention this 589 00:31:28,080 --> 00:31:30,840 Speaker 1: and I know we gotta wrap. But you are in 590 00:31:31,760 --> 00:31:36,360 Speaker 1: the Hockey Hall of Fame, correct, that's a big fourth woman? Da? 591 00:31:37,360 --> 00:31:39,360 Speaker 1: Can I have one complaint about the Hockey Hall of Fame. 592 00:31:39,880 --> 00:31:46,960 Speaker 1: Come on, six year old Jackson, I take him to 593 00:31:46,960 --> 00:31:49,240 Speaker 1: the Hockey Hall of Fame. They have the interactive exhibit 594 00:31:49,480 --> 00:31:51,360 Speaker 1: where they have the big screens and the players are 595 00:31:51,360 --> 00:31:53,080 Speaker 1: coming down at you and the and the puck shoot 596 00:31:53,120 --> 00:31:56,160 Speaker 1: out of the holes in the screen. Let's just say, 597 00:31:56,920 --> 00:31:59,800 Speaker 1: caught little Jackson in a in a tough spot, like, 598 00:32:00,080 --> 00:32:04,040 Speaker 1: scored a few goals on Well. I know he'll say 599 00:32:04,080 --> 00:32:05,920 Speaker 1: he stopped the buck, but let's just say he probably 600 00:32:05,920 --> 00:32:09,280 Speaker 1: wished he didn't stop them. But little little Jackson didn't 601 00:32:09,360 --> 00:32:11,560 Speaker 1: like that exhibited Hockey Hall of Fame. You guys just 602 00:32:11,840 --> 00:32:15,440 Speaker 1: go check it out. It's fun. Six women in it now. 603 00:32:15,480 --> 00:32:17,800 Speaker 1: So I'm really proud of that actually, because they opened 604 00:32:17,800 --> 00:32:20,960 Speaker 1: their doors a few years ago to women and made 605 00:32:20,960 --> 00:32:24,040 Speaker 1: way for obviously a lot more international players as well. 606 00:32:24,080 --> 00:32:25,360 Speaker 1: So it's been fun to be a part of that 607 00:32:26,120 --> 00:32:29,360 Speaker 1: with a sports innovation lab. Angela Roggiero, thank you so 608 00:32:29,440 --> 00:32:33,640 Speaker 1: much for stopping by and talking with us. Thank you. Takeaways. 609 00:32:33,840 --> 00:32:36,440 Speaker 1: One thing about Angela, and she mentioned this, We talked 610 00:32:36,440 --> 00:32:41,560 Speaker 1: about Twitter, how powerful Twitter is, how Twitter for an 611 00:32:41,600 --> 00:32:44,320 Speaker 1: athlete or for anybody for that matter, you don't have 612 00:32:44,400 --> 00:32:46,960 Speaker 1: to go through us anymore the media, you can get 613 00:32:46,960 --> 00:32:51,440 Speaker 1: your message out from the athlete to the fan. As 614 00:32:51,480 --> 00:32:54,560 Speaker 1: the father of a hockey playing nine year old, all 615 00:32:54,680 --> 00:32:57,720 Speaker 1: I took away because we have some teams still wear 616 00:32:57,800 --> 00:33:00,760 Speaker 1: the girls skate with the boys, and some of them 617 00:33:00,760 --> 00:33:03,240 Speaker 1: are darn good skaters. You know. Some of the boys 618 00:33:03,240 --> 00:33:04,960 Speaker 1: are like, wait, there's a girl on that team. I'm like, yeah, 619 00:33:04,960 --> 00:33:08,080 Speaker 1: wait until she's skating circles around you. I just love 620 00:33:08,120 --> 00:33:11,160 Speaker 1: when she was talking about not only keeping up with 621 00:33:11,240 --> 00:33:14,440 Speaker 1: the boys, but doing better than the boys, and they 622 00:33:14,600 --> 00:33:16,120 Speaker 1: caught the eye of the coaches. I'm more than one 623 00:33:16,120 --> 00:33:18,880 Speaker 1: occasion saying wait, whoa, whoaa, she's pretty good that. I 624 00:33:18,960 --> 00:33:22,160 Speaker 1: love that absolutely. My takeaway something that we're gonna keep 625 00:33:22,160 --> 00:33:24,800 Speaker 1: talking about on the show because it fascinates me as 626 00:33:24,800 --> 00:33:27,120 Speaker 1: we talk about data more and more that there really 627 00:33:27,280 --> 00:33:32,800 Speaker 1: is an increasing war heading, you know, between athletes, between owners, 628 00:33:32,840 --> 00:33:36,320 Speaker 1: between teams, ownership of this data. As it becomes more 629 00:33:36,400 --> 00:33:39,960 Speaker 1: important for athletes to promote their own brand, more important 630 00:33:40,000 --> 00:33:42,280 Speaker 1: for teams to get the most out of athletes, more 631 00:33:42,320 --> 00:33:45,280 Speaker 1: important for teams and leagues to engage with their fans, 632 00:33:45,560 --> 00:33:47,479 Speaker 1: all of this is going to create some really thorny 633 00:33:47,480 --> 00:33:49,320 Speaker 1: ownership questions and I'm glad that you know there are 634 00:33:49,360 --> 00:33:52,000 Speaker 1: people like Angela out there that in two thousand nineteen, 635 00:33:52,200 --> 00:33:54,400 Speaker 1: before we get to that point, are starting to have 636 00:33:54,440 --> 00:34:00,000 Speaker 1: those conversations. Feel better to be number one than them. 637 00:34:00,040 --> 00:34:01,760 Speaker 1: The five. I'll wear a number because of Mike. We 638 00:34:01,800 --> 00:34:03,200 Speaker 1: have a chance to go for three in a row 639 00:34:03,520 --> 00:34:05,400 Speaker 1: numbers at a good time. When I first started wearing 640 00:34:05,480 --> 00:34:08,560 Speaker 1: the number, I would just happy and five Bloomberg Business 641 00:34:08,640 --> 00:34:13,040 Speaker 1: of Sports, the number of the week. Time. Now for 642 00:34:13,160 --> 00:34:15,920 Speaker 1: the number of the week. Now, I will give the number, 643 00:34:16,040 --> 00:34:19,440 Speaker 1: and I'm going to give a little sad note to it. 644 00:34:19,600 --> 00:34:22,920 Speaker 1: So this should help. Somber number. It is a somber number. 645 00:34:22,960 --> 00:34:27,600 Speaker 1: It's thirty six, and it's dedicated to a Major League 646 00:34:27,640 --> 00:34:31,879 Speaker 1: Baseball player who has passed on. Okay, who passed away, 647 00:34:31,920 --> 00:34:35,920 Speaker 1: William McCovey. No, but that's I should mention him also. 648 00:34:36,719 --> 00:34:40,240 Speaker 1: But there but there's another person. Uh, he's been around 649 00:34:40,280 --> 00:34:45,000 Speaker 1: for many years, um Don Newcomb. Oh, yes, that was 650 00:34:45,040 --> 00:34:47,440 Speaker 1: the number. That was That was his jersey number when 651 00:34:47,440 --> 00:34:49,600 Speaker 1: he was with the Brooklyn Dodgers last week. Yes, one 652 00:34:49,640 --> 00:34:51,400 Speaker 1: of the one of the last ties from the from 653 00:34:51,400 --> 00:34:55,440 Speaker 1: the Dodgers to the Brooklyn team. Right, and a great picture. 654 00:34:56,120 --> 00:35:00,200 Speaker 1: Uh so this I'm being serious about God's speak to 655 00:35:00,400 --> 00:35:05,239 Speaker 1: Don Newcombe. Uh. Great in the game. Don Newcomb's last 656 00:35:05,239 --> 00:35:09,759 Speaker 1: professional team, by the way, the Chunicee Dragons. Oh. I 657 00:35:09,800 --> 00:35:12,319 Speaker 1: did not know that, and I know it's a somber note, 658 00:35:12,360 --> 00:35:14,680 Speaker 1: but I just wanted to pay tribute to Don Newcombe. 659 00:35:14,760 --> 00:35:17,279 Speaker 1: You've been listening to Bloomberg Business of Sports. We're here 660 00:35:17,360 --> 00:35:19,560 Speaker 1: each and every week at the same time, plus online 661 00:35:19,560 --> 00:35:22,680 Speaker 1: as an Apple podcast. You can catch that Mondays, Wednesdays 662 00:35:22,680 --> 00:35:25,440 Speaker 1: and Thursdays on Michael Bar on Twitter at Big Bar Sports. 663 00:35:25,520 --> 00:35:28,759 Speaker 1: I'm Evan Novie Williams at nov Underscore Williams, and I'm 664 00:35:28,800 --> 00:35:31,240 Speaker 1: Scott Snick. You can follow me on Twitter at sshnik 665 00:35:31,320 --> 00:35:33,200 Speaker 1: and thanks for joining us. Please turn in next week 666 00:35:33,239 --> 00:35:35,239 Speaker 1: when we speak with the biggest and brightest in the 667 00:35:35,239 --> 00:35:37,520 Speaker 1: sports business industry. And next week I'm gonna go on 668 00:35:37,520 --> 00:35:39,759 Speaker 1: on a limb here and say for us not to 669 00:35:39,760 --> 00:35:42,680 Speaker 1: say that's not bright, but in Dominican Sue, I'm gonna 670 00:35:42,680 --> 00:35:46,640 Speaker 1: say the biggest guest he played for the trade. You're 671 00:35:46,640 --> 00:35:50,640 Speaker 1: listening to Bloomberg Business of Sports from Bloomberg Radio around 672 00:35:50,719 --> 00:35:51,200 Speaker 1: the world.