1 00:00:00,320 --> 00:00:02,200 Speaker 1: That's killed Bill here at one or two point seven 2 00:00:02,279 --> 00:00:05,800 Speaker 1: kiss FM Ryan Seacrest with you, thank you for listening 3 00:00:05,800 --> 00:00:07,960 Speaker 1: to us. I want to bring in someone's been on 4 00:00:07,960 --> 00:00:09,000 Speaker 1: the show over the years. 5 00:00:10,080 --> 00:00:13,760 Speaker 2: Tanya. You introduced me to the von Franklin. I believe yeah, 6 00:00:13,760 --> 00:00:14,720 Speaker 2: aful years ago. 7 00:00:14,640 --> 00:00:16,640 Speaker 3: Right, I've been a very big fan of his. I 8 00:00:16,680 --> 00:00:20,160 Speaker 3: was introduced to him from Oprah. I heard about him 9 00:00:20,160 --> 00:00:21,239 Speaker 3: through Oprah and then. 10 00:00:21,160 --> 00:00:25,120 Speaker 1: I hate I thought you were like, oh, Ralph, and 11 00:00:25,160 --> 00:00:27,760 Speaker 1: She's like, hey you Franklin. No. 12 00:00:27,920 --> 00:00:30,080 Speaker 3: So then I like really immersed myself into all of 13 00:00:30,080 --> 00:00:31,960 Speaker 3: his books and everything, and I've just been such a 14 00:00:31,960 --> 00:00:34,080 Speaker 3: big fan of his ever since joining us. 15 00:00:34,120 --> 00:00:37,840 Speaker 1: Now, author, motivational speaker, producer, doing a lot of different things. 16 00:00:37,880 --> 00:00:39,240 Speaker 1: Great to see him, man, how you doing. 17 00:00:40,000 --> 00:00:40,720 Speaker 4: I'm doing good. 18 00:00:40,760 --> 00:00:43,480 Speaker 2: Many welcome, great, welcome back. 19 00:00:46,040 --> 00:00:48,519 Speaker 1: Every time I see you, I actually want a sidebar 20 00:00:48,600 --> 00:00:51,760 Speaker 1: and just ask personal questions for life growth myself. 21 00:00:52,159 --> 00:00:54,000 Speaker 2: So just know that that's going on in my hand. 22 00:00:54,280 --> 00:00:54,680 Speaker 4: We can do it. 23 00:00:55,320 --> 00:00:57,200 Speaker 1: There's three things I could throw your way right now 24 00:00:57,200 --> 00:00:58,040 Speaker 1: that could take some time. 25 00:00:58,760 --> 00:01:00,720 Speaker 4: I got you, man, hit me up, you got my number. 26 00:01:00,720 --> 00:01:03,880 Speaker 2: I do we have to. 27 00:01:03,840 --> 00:01:07,399 Speaker 1: Talk about this because I remember when the news broke 28 00:01:07,480 --> 00:01:11,240 Speaker 1: that there was going to be this story captured called 29 00:01:11,280 --> 00:01:13,119 Speaker 1: Flame and Hot, which is going to stream on Hulu 30 00:01:13,160 --> 00:01:16,040 Speaker 1: and Disney Plus. That had to do with a real 31 00:01:16,319 --> 00:01:20,720 Speaker 1: just a real life story about a product that we 32 00:01:21,480 --> 00:01:26,120 Speaker 1: as a culture have so much passion for in Flaming 33 00:01:26,120 --> 00:01:29,760 Speaker 1: Hot Cheetos. Right, it's just this weird intersection of things. 34 00:01:30,160 --> 00:01:33,319 Speaker 2: So how is it? What role are you playing and 35 00:01:33,360 --> 00:01:35,520 Speaker 2: what is it attracted you to the story? 36 00:01:36,480 --> 00:01:38,880 Speaker 4: Yeah, you know, I'm the producer of the film Flame 37 00:01:38,959 --> 00:01:41,800 Speaker 4: It Hot, And about seven years ago I met with 38 00:01:41,880 --> 00:01:45,080 Speaker 4: Richard Montaignez, who is the subject of the film. He's 39 00:01:45,280 --> 00:01:48,240 Speaker 4: Got Time, He's the guy, yep. And at the time 40 00:01:48,480 --> 00:01:51,600 Speaker 4: he was an executive working for Free La and he 41 00:01:51,680 --> 00:01:53,840 Speaker 4: came into my office and he just started telling me 42 00:01:53,880 --> 00:01:56,160 Speaker 4: his story how he started as a janitor, you know, 43 00:01:56,280 --> 00:01:59,280 Speaker 4: wanted to help save job with a factory, wanted to 44 00:01:59,280 --> 00:02:01,200 Speaker 4: do this spicy product that he could market to his 45 00:02:01,240 --> 00:02:03,360 Speaker 4: community in southern California. You know, he's the son of 46 00:02:03,360 --> 00:02:06,800 Speaker 4: a Mexican jenitor. She's the son of Mexican immigrants. And 47 00:02:06,840 --> 00:02:09,520 Speaker 4: he just talked about all the things he endured on 48 00:02:09,680 --> 00:02:11,720 Speaker 4: the way to being able to create what we now 49 00:02:11,760 --> 00:02:14,680 Speaker 4: know is Flaming Hot Cheetos, and in the process, not 50 00:02:14,720 --> 00:02:17,240 Speaker 4: only did it become this cultural, you know phenomenon, he 51 00:02:17,320 --> 00:02:19,400 Speaker 4: got promoted to become one of the top executives in 52 00:02:19,400 --> 00:02:21,320 Speaker 4: the company. And I was like, wait, you went from 53 00:02:21,320 --> 00:02:23,359 Speaker 4: me in the jenitor to becoming one of the top 54 00:02:23,400 --> 00:02:26,120 Speaker 4: executives in corporate America. You're referred to as the godfather 55 00:02:26,120 --> 00:02:29,680 Speaker 4: of Latino marketing, and you helped launch you know, Flaming Hot, 56 00:02:29,880 --> 00:02:32,280 Speaker 4: this brand that everybody is obsessed with. And as soon 57 00:02:32,280 --> 00:02:34,120 Speaker 4: as I heard the story at the end of the meeting, 58 00:02:34,160 --> 00:02:36,079 Speaker 4: I said, I've got to produce a movie. I said, 59 00:02:36,080 --> 00:02:38,120 Speaker 4: I've got to do it. I said, this is motivating me. 60 00:02:38,160 --> 00:02:40,520 Speaker 4: It's inspiring me. I started as an unpaid intern for 61 00:02:40,560 --> 00:02:43,160 Speaker 4: Will Smith and worked my way up the latter in 62 00:02:43,200 --> 00:02:45,240 Speaker 4: Hollywood and now to be able to produce my own content. 63 00:02:45,320 --> 00:02:48,000 Speaker 4: So I connected to his story and I just felt like, 64 00:02:48,080 --> 00:02:50,120 Speaker 4: people know the flavor, but they don't know the story. 65 00:02:50,160 --> 00:02:52,560 Speaker 4: They know the Flaming Hot you know I you know 66 00:02:52,639 --> 00:02:54,840 Speaker 4: I product, but they don't know that there's an inspirational 67 00:02:54,840 --> 00:02:55,639 Speaker 4: story behind it. 68 00:02:56,919 --> 00:02:59,800 Speaker 1: I think I'm guilty of thinking that large companies like 69 00:02:59,840 --> 00:03:03,120 Speaker 1: this just do test kitchens and focus groups and throw 70 00:03:03,200 --> 00:03:06,960 Speaker 1: product our way like that, whereas this is a this 71 00:03:07,040 --> 00:03:12,040 Speaker 1: got real human texture to it. 72 00:03:11,240 --> 00:03:14,200 Speaker 4: His real human texture, you know. Was the idea just like, hey, 73 00:03:14,200 --> 00:03:16,000 Speaker 4: we need a spicy product to market to the Latino 74 00:03:16,000 --> 00:03:18,840 Speaker 4: community in southern California. And then when you see the movie, 75 00:03:18,919 --> 00:03:21,720 Speaker 4: you see that, oh well, Friole already had this spicy 76 00:03:21,760 --> 00:03:24,240 Speaker 4: product and they were able to kind of merge these ideas, 77 00:03:24,280 --> 00:03:26,040 Speaker 4: and then he took it and he was the one 78 00:03:26,080 --> 00:03:28,440 Speaker 4: that marketed to the Latino community. And that's what made 79 00:03:28,480 --> 00:03:31,400 Speaker 4: the difference. That's what you know. It wasn't just the 80 00:03:31,440 --> 00:03:34,200 Speaker 4: creation of the product. It was understanding that the Latino 81 00:03:34,360 --> 00:03:36,080 Speaker 4: market was going to be the future, not only for 82 00:03:36,160 --> 00:03:37,560 Speaker 4: the company but for the product. 83 00:03:37,960 --> 00:03:41,200 Speaker 1: Flaming Hot streaming now Hulu and Disney Plus. So what's 84 00:03:41,240 --> 00:03:43,080 Speaker 1: the moment, all right? Not to I mean, well, I 85 00:03:43,120 --> 00:03:45,600 Speaker 1: guess the story could be known, But what's the moment 86 00:03:46,520 --> 00:03:49,240 Speaker 1: as there always is, certainly for me, where the music 87 00:03:49,600 --> 00:03:51,400 Speaker 1: swells and I. 88 00:03:51,440 --> 00:03:56,320 Speaker 4: Cry, let me tell you something. This is this one. 89 00:03:56,400 --> 00:03:59,840 Speaker 4: This movie is surprising because people think Flaming Hot Cheetos 90 00:04:00,360 --> 00:04:02,960 Speaker 4: about the you know, creator of claiming Hot Cheetos. Oh, 91 00:04:02,960 --> 00:04:07,360 Speaker 4: this is gonna be funny, and it is funny, but again, 92 00:04:07,440 --> 00:04:09,400 Speaker 4: this guy starts as the janitor, and one of the 93 00:04:09,440 --> 00:04:11,440 Speaker 4: most powerful stories of this in the movie is a 94 00:04:11,440 --> 00:04:14,280 Speaker 4: love story between he and his wife, and his wife 95 00:04:14,360 --> 00:04:16,760 Speaker 4: is the one that's encouraging him, that's telling him he 96 00:04:16,760 --> 00:04:18,800 Speaker 4: can do it. You know, she's the one that is 97 00:04:18,880 --> 00:04:21,080 Speaker 4: tough with him, saying, hey, you got to be great, like, 98 00:04:21,120 --> 00:04:23,840 Speaker 4: don't let anybody steal your destiny. And there's a moment 99 00:04:23,920 --> 00:04:25,800 Speaker 4: that I don't want a room. But by the time 100 00:04:25,839 --> 00:04:28,240 Speaker 4: you get to the end of the film, about nine 101 00:04:28,240 --> 00:04:30,320 Speaker 4: out of ten people tell me they cry. They cried 102 00:04:30,360 --> 00:04:34,360 Speaker 4: their eyes out because the culmination of this journey, all 103 00:04:34,400 --> 00:04:37,719 Speaker 4: the conflict, all of the challenges, there's a major payoff 104 00:04:37,880 --> 00:04:41,159 Speaker 4: that everybody is like, wow, I didn't see that coming, 105 00:04:41,480 --> 00:04:43,479 Speaker 4: and it's pretty emotional. Kind reminds me of Pursuit of. 106 00:04:43,440 --> 00:04:46,680 Speaker 2: Happiness and Eva directorial. 107 00:04:48,279 --> 00:04:52,160 Speaker 4: Yes, yes, yes, she did a brilliant job. Man, I'm 108 00:04:52,160 --> 00:04:54,880 Speaker 4: telling you, Evel Longoria. People may know her as an actress, 109 00:04:54,920 --> 00:04:57,279 Speaker 4: so you know, as a beauty icon, but you know 110 00:04:57,320 --> 00:04:59,720 Speaker 4: she's a filmmaker. And you know I hired her a 111 00:04:59,760 --> 00:05:02,359 Speaker 4: few years ago to come on board and you know, 112 00:05:02,560 --> 00:05:05,480 Speaker 4: redevelop the script and help us put this movie together. 113 00:05:05,560 --> 00:05:07,720 Speaker 4: And when you see the film. I mean, listen, this 114 00:05:07,760 --> 00:05:10,200 Speaker 4: is the number one. This is the biggest opening for 115 00:05:10,240 --> 00:05:13,520 Speaker 4: a Searchlight film on streaming ever and we just opened, 116 00:05:13,520 --> 00:05:15,320 Speaker 4: you know, it just came out on Friday. So this 117 00:05:15,520 --> 00:05:17,840 Speaker 4: idea that the movie is, you know, striking such a 118 00:05:17,880 --> 00:05:20,119 Speaker 4: chord has everything to do with Eva's vision because everything 119 00:05:20,120 --> 00:05:21,880 Speaker 4: she says she wanted to do, that's what she did 120 00:05:21,880 --> 00:05:22,480 Speaker 4: in this film. 121 00:05:23,000 --> 00:05:25,720 Speaker 1: Deavon Franklin with us producing Flaming Hot, make sure you 122 00:05:25,839 --> 00:05:26,320 Speaker 1: check it out. 123 00:05:26,360 --> 00:05:28,239 Speaker 2: All right, what's the first thing you do every morning? 124 00:05:28,279 --> 00:05:29,040 Speaker 2: What's your routine? 125 00:05:31,360 --> 00:05:34,760 Speaker 4: Okay, first thing I do wake up, and then I 126 00:05:34,839 --> 00:05:38,760 Speaker 4: usually will do some informations and then I do my 127 00:05:38,880 --> 00:05:43,400 Speaker 4: Macha green tea with a little bit of beat powder, 128 00:05:44,440 --> 00:05:46,360 Speaker 4: and then I go work out, you know. And sometimes 129 00:05:46,360 --> 00:05:49,440 Speaker 4: I'm working out. I'm doing rumble, I'm doing studio climber, 130 00:05:50,040 --> 00:05:54,960 Speaker 4: I'm doing sometimes yoga, sometimes jump rope. But every morning, 131 00:05:55,160 --> 00:05:58,719 Speaker 4: like six o'clock, I'm up doing something in order to 132 00:05:58,760 --> 00:06:01,159 Speaker 4: start today. Yes, hey, Telly, this is why. 133 00:06:01,040 --> 00:06:03,080 Speaker 1: You said to me you wanted to have Macha because 134 00:06:03,320 --> 00:06:06,440 Speaker 1: you because talking about it, because he drinks it. 135 00:06:06,640 --> 00:06:09,000 Speaker 3: Yes, basically, I want to do all things the way 136 00:06:09,080 --> 00:06:09,880 Speaker 3: Devan does them. 137 00:06:12,080 --> 00:06:14,520 Speaker 1: Devon Frank, thanks for coming on. Great to see it 138 00:06:14,600 --> 00:06:15,799 Speaker 1: and congratulations. 139 00:06:16,080 --> 00:06:18,600 Speaker 4: Yeah, thank you all appreciate it. Always good seeing you 140 00:06:19,520 --> 00:06:21,840 Speaker 4: see pal. Bye bye, all right bye. 141 00:06:23,360 --> 00:06:25,799 Speaker 1: I'm like, wait, didn't you just say something about Macha 142 00:06:25,800 --> 00:06:27,480 Speaker 1: Green Tea and then you tell me you saw him 143 00:06:27,520 --> 00:06:28,880 Speaker 1: the other day and I'm thinking a way to him? 144 00:06:29,320 --> 00:06:30,800 Speaker 2: Are you going to rumble later today too? 145 00:06:30,920 --> 00:06:32,400 Speaker 3: I actually did think about that. I was like, I 146 00:06:32,400 --> 00:06:33,520 Speaker 3: shouldn't do more boxing. 147 00:06:33,600 --> 00:06:36,960 Speaker 2: It's a great workout, Yeah, it is when I do. 148 00:06:37,160 --> 00:06:39,600 Speaker 1: When I box for my cardio or my workout. When 149 00:06:39,600 --> 00:06:41,440 Speaker 1: I box, i'm better. 150 00:06:42,360 --> 00:06:48,640 Speaker 3: Yeah, but it's hard, so hard. 151 00:06:47,440 --> 00:06:49,600 Speaker 1: It's hard to just get over it after ten minutes. 152 00:06:51,279 --> 00:06:53,640 Speaker 1: All right, Tomorrow night, it's Pride Night. Dodger Stadium tickets 153 00:06:53,640 --> 00:06:55,200 Speaker 1: are next the one with a Postmate Skift card.