Speaker 1: Bloomberg Audio Studios, podcasts, radio news delivering a better than
Speaker 1: expected forecast was Reddit social media platform has benefited from
Speaker 1: data licensing deals of course of open Ai and Google,
Speaker 1: but it's really about growing advertising business that drives At
Speaker 1: this time. We spoke the Reddit COO Gen Wong.
Speaker 2: I think a lot of the things that we're doing
Speaker 2: are working. You know, you saw our active advertiser account
Speaker 2: grow seventy five percent year over year in Q three,
Speaker 2: and I think that's the result of our go to
Speaker 2: market and acquisition investments, as well as making our platform
Speaker 2: more automated and simple to use, as well as really
Speaker 2: delivering more performance, particularly at the mid and lower funnel
Speaker 2: where a lot of mid market and SMB businesses like
Speaker 2: to transact. We also grew nine out of fifteen verticals
Speaker 2: over fifty percent year over year, and I think that
Speaker 2: shows the diversification of our business, how robust it is
Speaker 2: across you know, every vertical and every objective, so every
Speaker 2: advertiser can find success on our platform. So those investments
Speaker 2: that we've been made are really paying off, and.
Speaker 1: The investments in translation really paying off. When you think
Speaker 1: about diversification internationally, how is that still working? How much
Speaker 1: low hanging fruit is there to grow outside the United States.
Speaker 2: Well, I think there's this enormous headroom outside of the US.
Speaker 2: Our traffic today is about fifty five percent outside of
Speaker 2: the US and forty five percent in the US, and
Speaker 2: the rest of the world has been growing. And every
Speaker 2: country that is a non English country is just an
Speaker 2: opportunity to build another Reddit. And the process of doing
Speaker 2: that starts with machine translation, using AI to translate universal
Speaker 2: conversations so that somebody in France or Germany who operates
Speaker 2: in a non English language can have access to great
Speaker 2: content and communities on Reddit. And then of building local
Speaker 2: communities so that if you're in France you have a
Speaker 2: local bred community, German in Germany, your local football communities
Speaker 2: so that it feels local, your city communities. All of
Speaker 2: that is opportunity for us, and opportunities to build another
Speaker 2: Reddit for every language in culture.
Speaker 1: It's really interesting that AI is really the tailwind here.
Speaker 1: Whether it's the ability to serve your companies, those that
Speaker 1: are advertising with you that much more sophisticated applications, the
Speaker 1: way in which they're able to advertise with you, whether
Speaker 1: or not it's the AI that's helping you do translation
Speaker 1: but also we know that a big part of the
Speaker 1: business has started to become how you're used by AI
Speaker 1: LM producers. How is that a stage of priority? Can
Speaker 1: you just weigh it up for us, the prioritization of
Speaker 1: advertising versus the prioritization of making these deals with big
Speaker 1: llms if you already have done with Google and open Ai.
Speaker 2: Yeah, our core business is advertising. It's a business model
Speaker 2: that has a lot of tam and you know, it's
Speaker 2: a big addressable market. I think we've a lot of
Speaker 2: headroom there. Our ad platform is growing, our marketplace is growing,
Speaker 2: as I said, sixty percent plus year over year, and
Speaker 2: we really like our roadmap there. There are thousands more
Speaker 2: advertisers that can be on our platform, in addition to
Speaker 2: more verticals and more geographies to come onto our ad platform.
Speaker 2: So we see a lot of opportunity there across the
Speaker 2: funnel in automation, in ad formats, and even in delivering
Speaker 2: more performance for our advertisers. So that's our core business
Speaker 2: and that's where we're focused.
Speaker 1: What about the AI chatbots and then actually helping you
Speaker 1: in terms of driving traffic, When does that really start
Speaker 1: to bring to bear?
Speaker 2: You know, that's a space that is just under incredible
Speaker 2: heavy construction because it's also new and it's changing. The
Speaker 2: UI is changing, the products are changing, you know, how
Speaker 2: we think about you know, the use of AI, even
Speaker 2: on our platform on Reddit is changing. So you know,
Speaker 2: it's hard to say, I think, but I think, you know,
Speaker 2: I would say the relationships that we have with the
Speaker 2: lms are not partnerships. The relationships are really healthy and
Speaker 2: we continue to learn a lot through these partnerships. I think,
Speaker 2: you know, we've certainly learned that our data is highly appreciated.
Speaker 2: It's highly used and cited. I think we're the top
Speaker 2: most sourced domain in Q three, So I think you know,
Speaker 2: we're watching that area very very closely as it evolves.
Speaker 1: Gen Wong readit, COO, they're talking of relationships with l lms.