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Speaker 1: I See's Daily Game. It's a production of iHeartRadio. What's

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Speaker 1: Up in Size Tea? You're listening to The Daily Game,

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Speaker 1: the compilation of motivational quotes I've collected over the years

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Speaker 1: that I found inspiring and helped me through the game

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Speaker 1: of life. Today's quote comes from my dad. When I

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Speaker 1: was a kid, my first hustle was to make kool

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Speaker 1: aid and sell it. But one day was cold out,

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Speaker 1: so no one wanted kool aid. And this is what

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Speaker 1: my dad said to me. Now, this is an interesting story, because, yeah,

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Speaker 1: I used to take, you know, twenty cents worth of

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Speaker 1: kool aid, put sugar in it, sell them outside ten

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Speaker 1: cents twenty cents. I would make a dollar fifty or

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Speaker 1: something off of a picture. And that was my little hustle,

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Speaker 1: you know, little kid hustle. But one day it did

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Speaker 1: actually get cold and no one bottom and my dad

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Speaker 1: told me, if they ain't buying kool aid, some cookies.

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Speaker 1: Now that might seem as simple to you, but that

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Speaker 1: was probably one of the most genius things I've ever heard,

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Speaker 1: and I've applied that through my life. You know, the

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Speaker 1: market will tell you what the people want, and you

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Speaker 1: have to adjust what you're doing to the market. You

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Speaker 1: can't get stuck in what you're doing when the tides change,

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Speaker 1: when the things change. Hey, if you're a drug dealer

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Speaker 1: and you're selling cocaine, keep it one hundred and everybody

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Speaker 1: starts doing ecstasy, you better get some ecstasy if you

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Speaker 1: want to stay on top of that curve. If they

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Speaker 1: start smoking weed, you better get some weed. You have

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Speaker 1: to follow what the trends are. The music industry has

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Speaker 1: been known for that, for better or for worse. You know,

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Speaker 1: if all of a sudden people want to hear this

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Speaker 1: type of music, they're going to make that type of music.

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Speaker 1: It may not be music for everybody, but they're following

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Speaker 1: those trends. I had to learn that in my career, like, hey,

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Speaker 1: you know this ain't popping right now, move over to this.

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Speaker 1: You don't let it kill your hustle. You don't let

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Speaker 1: things stop you. The best example I can say is like,

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Speaker 1: if you're in New York, if you go out, the

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Speaker 1: African brothers are out there on the corner, they selling purses,

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Speaker 1: they selling watches, They're hustling. Let one drop of rain

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Speaker 1: come out of the sky and then motherfuckers got umbrellas

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Speaker 1: that quick. The whole bag game is gone, and they

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Speaker 1: selling umbrellas. You understand, because they know we gonna hustle

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Speaker 1: rain sleet of snow. We gotta figure it out. So

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Speaker 1: as the market changes, you change your product or you

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Speaker 1: change what you're doing. You don't sell swimsuits in the winter,

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Speaker 1: you sell them in the summer. In the winter, you

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Speaker 1: gotta sell winter coats. Same person, different hustle based on

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Speaker 1: what people want. So my dad taught me, you say, yo, man,

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Speaker 1: it got cold. Man. You know that doesn't mean you

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Speaker 1: shut shop down. Get some cookies. You get your cookies,

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Speaker 1: get your price point, and you keep your store wide open.

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Speaker 1: It's genius and it applies to pretty much everything in life.

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Speaker 1: You know what I'm saying. You just have to find

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Speaker 1: out what the market wants at that moment and give

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Speaker 1: it to them. You got to learn to give the

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Speaker 1: people what they want. And if what you're giving them

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Speaker 1: isn't what they want, don't get bad. Just get better,

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Speaker 1: follow that lead and hit that market. You know, got

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Speaker 1: to give the people what they want. Say, for instance,

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Speaker 1: you're in a niche market like me, I'm doing gangster ap.

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Speaker 1: Everybody might not be into that, so I can't expect

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Speaker 1: it to sell like pop. Don't get mad because it's

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Speaker 1: not moving. If you pick something that's very small and

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Speaker 1: very you know, to a small audience and you're gonna

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Speaker 1: sell less, you might be cool with that. You might say, hey,

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Speaker 1: I don't need to have the biggest spot, I don't

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Speaker 1: need to do the most. I'm cool with what I do.

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Speaker 1: Just maximize what you feel your market should be. But

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Speaker 1: don't get mad at the pop star because they sell

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Speaker 1: ten twenty million records. That's what they're doing. Pop means popular.

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Speaker 1: They're gonna sing what's popular. So you know, Quincy Jones

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Speaker 1: told me pop music is easy to do. Just say

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Speaker 1: what everybody wants to hear. Some of us choose to

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Speaker 1: go another route and say stuff that only certain people

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Speaker 1: want to hear. Therefore the market share will be smaller.

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Speaker 1: This has been another ice cold fact from me iced Tea.

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Speaker 1: Listening again tomorrow when I drop some wisdom on your

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Speaker 1: ass till then, stay safe, stay smart, and stay knowing

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Speaker 1: that if you can't sell kool aid, you best learn

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Speaker 1: how to bake some cookies. Icey's Daily Game. It is

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Speaker 1: a production of iHeart Radio, Final Level Entertainment and Oddity

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Speaker 1: an asylum Entertainment company. The show's executive producer is Noel Brown.

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Speaker 1: Revising producer is Jordan run Talk. If you like what

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Speaker 1: you heard, please subscribe and leave us a review. For

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Speaker 1: more podcasts on iHeartRadio, visit the iHeartRadio app, Apple Podcasts,

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Speaker 1: or wherever you listen to your favorite shows. Not every

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Speaker 1: quote in this podcast was created by me. Each quote

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Speaker 1: has been researched to find its origin and give proper

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Speaker 1: credit to its creator.