WEBVTT - INTERVIEW: Axel Alonso Talks ILLuminati: A Thriller Where Hip-Hop & Comics Collide, Marvel, Charlamagne Collab + More

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<v Speaker 1>Wake that answer up in the morning. The Breakfast Club Morning.

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<v Speaker 2>Everybody's DJ Envy, Jess, Hilarry Charlamagne to God. We are

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<v Speaker 2>the Breakfast Club. Laura Laosa filling in for Jess. And

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<v Speaker 2>we got a special guest in the building this morning. Yes,

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<v Speaker 2>indeed we have Axo Alonzo.

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<v Speaker 3>Welcome, Thank you. How are you feeling this morning?

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<v Speaker 4>I'm tiring, I'm good.

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<v Speaker 3>You got a long week.

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<v Speaker 2>In Comic Con all weekend long and is they expect

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<v Speaker 2>what over hundreds of thousands.

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<v Speaker 3>Of people there? It's the biggest can now, it's the

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<v Speaker 3>biggest con. Now.

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<v Speaker 5>Actually, you've been in the comic book business for a

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<v Speaker 5>long time. You was the former editor in chief of

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<v Speaker 5>Marvel Comics. What got you into the comic book world?

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<v Speaker 4>Well, I got into the comic world on a FLUKEI

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<v Speaker 4>I interviewed a DC Comic Books for an editor position.

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<v Speaker 4>I sent in my resume and the editor called me

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<v Speaker 4>in and said I wanted to meet you.

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<v Speaker 1>I said, why's this?

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<v Speaker 4>And he says, I read an article he wrote for

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<v Speaker 4>the Daily News about the use of the cannapis leaf

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<v Speaker 4>and hip hop culture. And I'd interviewed the agent and

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<v Speaker 4>the editor chief High Times magazine, and uh, the High

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<v Speaker 4>Times magazine edited stolen the guy's girlfriend. He had a.

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<v Speaker 1>Gripe the High Time.

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<v Speaker 4>He said, I love you. You want to want a job?

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<v Speaker 4>I said, all right, So I got into DC Comic

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<v Speaker 4>Books at Vertigo.

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<v Speaker 1>Oh no, so you got a job because somebody stoles

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<v Speaker 1>my girlfriend.

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<v Speaker 4>Yes, pretty much.

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<v Speaker 6>He never I mean you were qualified, but yeah, yeah, very.

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<v Speaker 4>I took a big pay cut.

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<v Speaker 6>What made you do that, though, because the New York

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<v Speaker 6>Daily News you were? Were you working in a newsroom?

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<v Speaker 4>I worked as a freelancer, worked at multiple publications, and uh,

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<v Speaker 4>and I love comic books. I grew up reading comic books.

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<v Speaker 4>I love them. Amazing art form, as you know, amazingly

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<v Speaker 4>taught me to read, and I just thought I'd have

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<v Speaker 4>an impact, so I went. I went to Vertigo Line,

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<v Speaker 4>which did an adult oriented material at DC Comic Books,

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<v Speaker 4>and had a good career there with books like Preacher

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<v Speaker 4>and one hundred Bullets. And then Marvel came a knocking

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<v Speaker 4>at two thousand and I went to them when they're

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<v Speaker 4>in bankruptcy and the company was in dire straits. You know,

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<v Speaker 4>I had so much fun. They give me Spider Man,

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<v Speaker 4>the Hulk, what's not to like, you know, do.

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<v Speaker 2>You think comic book is? I guess a form that's

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<v Speaker 2>that's dying. And the reason I asked it as a kid.

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<v Speaker 2>I know you're from California, but in New York, every

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<v Speaker 2>bodega had comic books. Every store had comic books. When

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<v Speaker 2>I went grocery shopping with my mom, she would go

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<v Speaker 2>get groceries and I go to the comic book section.

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<v Speaker 2>So but now I don't see it as much as

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<v Speaker 2>almost feel like it has to be a destination spot.

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<v Speaker 2>It has to be a Barnes and Nobles, it has

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<v Speaker 2>to be a comic book store.

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<v Speaker 3>Do you think it's dying?

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<v Speaker 4>And how do you That's a distribution problem. That's not

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<v Speaker 4>a problem with the art form. The art from itself

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<v Speaker 4>is inherently amazing. It's only as limited as your imagination

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<v Speaker 4>and your talent and your guts. So the art form

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<v Speaker 4>is going to evolve. They'll be more digital use of

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<v Speaker 4>the medium. So again for me, it's a distribution problem.

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<v Speaker 4>Like you, I met comic books. I read comic books

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<v Speaker 4>because my grandma would pick me up after school, take

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<v Speaker 4>me to the dime store, not by comic book off

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<v Speaker 4>the rack, you know, on a Friday. So it's a

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<v Speaker 4>distribution problem. Once you solve that, there's no stopping in.

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<v Speaker 5>The comic book market is projected to be a twenty

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<v Speaker 5>one billion dollar business by twenty twenty nine.

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<v Speaker 1>Like it's still making billions of dollars.

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<v Speaker 2>Oh yeah, yeah, there's digital help or hurt. The reason

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<v Speaker 2>because you know, it's I'm still a guy that.

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<v Speaker 4>Likes to hold the paper man, you know, I mean

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<v Speaker 4>it's complementary. I mean what it comes down to is

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<v Speaker 4>like for me, I all my music, I listen to MyPad,

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<v Speaker 4>you know, my MyPhone. I don't own see these anymore.

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<v Speaker 4>But with comic books, I select some things that we

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<v Speaker 4>dig delete. But the stuff I have to put on

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<v Speaker 4>my shelf. You know, you just have to, like, Illuminati.

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<v Speaker 3>How many how many shooks do you have? How many

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<v Speaker 3>comics do you have?

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<v Speaker 4>Me? Too many?

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<v Speaker 3>How much is too many? Just if you could just

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<v Speaker 3>round about oh man.

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<v Speaker 4>Man, uh, probably about two thousand. Yeah, yeah, yeah, but

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<v Speaker 4>it's from my own as a kid, you.

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<v Speaker 2>Know, some investments then yeah, yeah, exactly what you.

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<v Speaker 5>Tell your wife by the Yeah, before we get into

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<v Speaker 5>a w A and the Illuminati, tell them some of

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<v Speaker 5>the things you did at Marble, some of the groundbreaking

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<v Speaker 5>things that people will remember.

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<v Speaker 4>Well, the thing I'm most proud of is that in

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<v Speaker 4>twenty fifteen, I'm hip hop head, and for me, I

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<v Speaker 4>was just really tired of seeing the lack of hip

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<v Speaker 4>hop and comic books when hip hop is giving so

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<v Speaker 4>much love to the forum, like all from Green Lantern

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<v Speaker 4>to Johnny Blaze, iron Man, you name it, ghost Face.

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<v Speaker 4>To see all this stuff happening in you know, hip

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<v Speaker 4>hop giving so much love to Marvel comic books and

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<v Speaker 4>Movel being silent, I thought was inexcusable. So I did

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<v Speaker 4>the hip Hop Variant Program where we did one hundred

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<v Speaker 4>and twenty eight covers. They were based on classic hip

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<v Speaker 4>hop album covers the span thirty years, everything from like

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<v Speaker 4>Ultimagnetic and CS and school E D the og Stuff

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<v Speaker 4>to Future and Drake, and every single cover was an

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<v Speaker 4>homage to a classic album cover done by an amazing artist.

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<v Speaker 4>And it just showed how many people drawing and writing

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<v Speaker 4>comic books your bobbing had hip hop when you're doing this,

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<v Speaker 4>not the Beatles.

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<v Speaker 1>That's dope. Yeah.

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<v Speaker 5>And also, you know they used to call you a

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<v Speaker 5>diversity superhero. You are diversity superhero at Marvel Marvel, and

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<v Speaker 5>during your five years at Marvel, correct me what I'm

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<v Speaker 5>wrong about?

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<v Speaker 1>You created, miss Marvel.

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<v Speaker 4>There were a lot of things involved. Mass Morales might

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<v Speaker 4>watch Kamala Khan The Female Black Panther, and we did that.

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<v Speaker 4>Everyone said, who wants that that?

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<v Speaker 6>I remember seeing that?

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<v Speaker 4>Yeah, I mean when I did the Female Black Panther,

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<v Speaker 4>people were like, what's it about? Who cares about that?

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<v Speaker 4>Now it's a whole movie. It saved the franchise. Save

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<v Speaker 4>the franchise. I mean, what's not to like about a

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<v Speaker 4>female black panther. You did a female female thor which

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<v Speaker 4>also lack Captain America two thousand Isaiah Bradley's Black Captain

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<v Speaker 4>America because I didn't buy the origin story of Captain America.

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<v Speaker 4>I don't agree. I don't believe that Uncle Sam in

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<v Speaker 4>nineteen forty would have experimented on white boys.

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<v Speaker 3>That's right.

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<v Speaker 4>I I took of Robert Morales, the writer, he was

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<v Speaker 4>a journalist. He said, I agree, I'll write this. We've

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<v Speaker 4>got Kyl Baker, iconic artist, to do the series. It

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<v Speaker 4>was about a man named Isiah Bradley who was the

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<v Speaker 4>first guy who's experimented on with the super Soldier serum.

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<v Speaker 4>So the first Captain America was black. Now that got

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<v Speaker 4>me death threats.

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<v Speaker 6>I was about to ask you what was your pushback

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<v Speaker 6>in your life like because you early in the DEI.

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<v Speaker 4>Tons tons Yeah. Well I'm a Mexican and my wife

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<v Speaker 4>is Korean, so I gotta be you did the Asian

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<v Speaker 4>Hulk on Day Yeah, yeah, yeah, yeah, I did that

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<v Speaker 4>to Day's Show as well. My wife is Korean, so

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<v Speaker 4>my my nephews were amazed by that.

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<v Speaker 5>The thing I do, the mind, the thing I enjoy

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<v Speaker 5>about all your characters, all of them have made it

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<v Speaker 5>to the TV, a big screen at this point.

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<v Speaker 1>You know, Miles mo Rales, we know how those movies are.

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<v Speaker 1>They're great.

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<v Speaker 5>The Miss Marvels a Disney Plus show exactly female Thor

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<v Speaker 5>was in the movies, you know, sure he is the

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<v Speaker 5>Black Panther now in the movie I'm a Day's Show

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<v Speaker 5>is coming to Marvel Now isare Bradley is in the

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<v Speaker 5>TV show Captain American when it's Soldier and he's gonna

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<v Speaker 5>be in the movie.

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<v Speaker 4>Well, I feel validated because for me, I'm a young

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<v Speaker 4>Mexican kid and I'm looking at the superheroes. Where's the

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<v Speaker 4>Mexican superhero?

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<v Speaker 1>Thereeight none?

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<v Speaker 4>I like Black Panther the most. Why because he had

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<v Speaker 4>the best costume on Earth. Yeah, I was disappointed when

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<v Speaker 4>he was black. I wanted to be Mexican.

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<v Speaker 1>And you signed write the Black Panthers.

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<v Speaker 4>Serious, Yeah, Reggie Hudlin before him with Black Panther for

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<v Speaker 4>six years. He reinvigated the character. And then and then

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<v Speaker 4>Tannhessee Coats came on and did an amazing run as well.

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<v Speaker 1>Also was a legend. Yeah, happened.

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<v Speaker 3>I wanted.

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<v Speaker 2>I wanted to ask, since you created a lot of

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<v Speaker 2>these characters, do you get I guess, equity in these characters,

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<v Speaker 2>like when these because like I mean you you created

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<v Speaker 2>these and like you said, some of these characters are

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<v Speaker 2>saving the franchise, making movies and all that.

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<v Speaker 3>Yeah, I wouldn't say I created them.

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<v Speaker 4>I wouldn't say I created them so much as I

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<v Speaker 4>was involved in their creation. In the case of the

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<v Speaker 4>Black Panther Shuri, Reggie Hudland said to me, let's pick

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<v Speaker 4>things up, Let's put Cherry in the costume. I said,

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<v Speaker 4>I'm down, Let's do this. It makes perfect sense to

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<v Speaker 4>us to do this. It's about time we did that.

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<v Speaker 4>Amedias Chow was the same thing. I thought, how about

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<v Speaker 4>we have a new Hulk optimistic fun not you know

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<v Speaker 4>gloom and Doom Banner amidis cho you have a creak.

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<v Speaker 4>So for me it was a necessity. I want to

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<v Speaker 4>see characters like myself when I was a kid, So

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<v Speaker 4>I can imagine people want to see themselves seeing Spider

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<v Speaker 4>Man peel back his mask and you see a black faces,

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<v Speaker 4>it's seismic.

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<v Speaker 2>How did you look up with Charlamgne? I know, we

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<v Speaker 2>don't have much time because we got we get this

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<v Speaker 2>on that. How did you hook up with Scharla Mane.

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<v Speaker 4>Charlamine start talking with my partner some years ago his

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<v Speaker 4>interest in promoting black artists.

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<v Speaker 3>Did you have a too?

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<v Speaker 1>I have not.

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<v Speaker 4>I've seen that in the picture.

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<v Speaker 1>I think.

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<v Speaker 5>Wolverine tattooed on my arm with a microphone and the

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<v Speaker 5>saying but I got it when I was sixteen seventeen

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<v Speaker 5>years old.

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<v Speaker 1>It looks terrible, it looks look ahead.

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<v Speaker 4>I'll check it out later.

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<v Speaker 3>WHOA Okay? But the episode? How did you get it?

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<v Speaker 3>So you and said this is what you want to do?

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<v Speaker 2>And then how did you come up with the franchise

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<v Speaker 2>and Illuminati and all that other stuff and which you

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<v Speaker 2>wanted to call it?

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<v Speaker 4>When I undersod what Shulaman's goals were, I said, I

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<v Speaker 4>just so happened to this amazing pitch called Black Illuminati

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<v Speaker 4>by Brandow rud Hill, filmmaker and comor book writer. That's amazing.

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<v Speaker 4>It's about the number one conspiracy the other day. The

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<v Speaker 4>ur been legend. I mean, you see Mega Platinum start

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<v Speaker 4>going like this on TV. Someone shows up in pants

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<v Speaker 4>with sigils on it. P Diddy's mansion's rated. It's a conversation,

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<v Speaker 4>who's out there. It's the most enduring urban legend. This

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<v Speaker 4>story leads hard into that any resemblemans to characters living

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<v Speaker 4>her dad is coincident telling us you don't want it.

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<v Speaker 1>To be a man may not be based on a

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<v Speaker 1>true story. That's right.

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<v Speaker 5>So when you see these DJs getting aired out by

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<v Speaker 5>some of these executives and they look a little similar.

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<v Speaker 5>They have names on DJ jealousy, don't think that it

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<v Speaker 5>has anything to do with anybody.

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<v Speaker 1>You know.

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<v Speaker 3>Are you fighting with baby Oi? What are you talking about?

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<v Speaker 1>Don't worry about it. You'll see if.

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<v Speaker 7>You the special force field of I'm about is she

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<v Speaker 7>laying a baby oil?

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<v Speaker 1>This is the co tell me about baby oil.

0:09:53.040 --> 0:09:54.320
<v Speaker 4>It's a supernatural thriller.

0:09:54.679 --> 0:09:55.720
<v Speaker 1>Oh, her body is Tea.

0:09:57.320 --> 0:09:59.920
<v Speaker 4>A young woman travels to Los Angeles after the death

0:10:00.080 --> 0:10:02.439
<v Speaker 4>her sister. The cops said the sister dead of a

0:10:02.480 --> 0:10:04.480
<v Speaker 4>drug overdose. Sister does not.

0:10:04.440 --> 0:10:05.320
<v Speaker 1>Believe this is the case.

0:10:05.600 --> 0:10:08.280
<v Speaker 4>She investigates and then finds out that there's a secret

0:10:08.360 --> 0:10:11.840
<v Speaker 4>society that sneaks to the cords of power and the

0:10:11.960 --> 0:10:14.760
<v Speaker 4>currency is fame in fortune. They'll give you famine fortune

0:10:14.760 --> 0:10:16.320
<v Speaker 4>for a price. You don't want to know what that

0:10:16.360 --> 0:10:19.360
<v Speaker 4>price is, you want to pay it. So the sister

0:10:19.480 --> 0:10:23.000
<v Speaker 4>believes her sister paid the price, and she investigates. So

0:10:23.000 --> 0:10:26.320
<v Speaker 4>it's a supernatural who done it? Wow, that's right, We've

0:10:26.320 --> 0:10:29.080
<v Speaker 4>got Dennis the iconic. Dennis Cowen is the artist found

0:10:29.120 --> 0:10:34.440
<v Speaker 4>of Milestone Comic Books and Bilsin Kevich Industry icon covers

0:10:34.440 --> 0:10:37.720
<v Speaker 4>for Rizza, EPMDA, you name it. These guys are legitimate.

0:10:38.160 --> 0:10:41.280
<v Speaker 1>Sam for Green from South Carolina. He did the cover art.

0:10:41.600 --> 0:10:43.960
<v Speaker 6>Isn't the name like, is there some sort of homage

0:10:44.000 --> 0:10:46.400
<v Speaker 6>to Imatic more or less?

0:10:46.480 --> 0:10:47.080
<v Speaker 4>Yeah?

0:10:47.440 --> 0:10:47.640
<v Speaker 1>Yeah?

0:10:47.679 --> 0:10:48.400
<v Speaker 4>Ill Illuminati?

0:10:48.440 --> 0:10:49.360
<v Speaker 3>Yeah yeah yeah.

0:10:49.400 --> 0:10:52.120
<v Speaker 6>And the writer who or the guy who created the

0:10:52.160 --> 0:10:53.880
<v Speaker 6>pitch is he just like a NAS fan or like,

0:10:53.920 --> 0:10:54.360
<v Speaker 6>what's the.

0:10:55.440 --> 0:10:57.480
<v Speaker 4>Well the concept for him wasn't so much rooted in

0:10:57.559 --> 0:11:00.920
<v Speaker 4>hip hop as the conspiracy theory. He wanted to write

0:11:00.920 --> 0:11:05.800
<v Speaker 4>a book about the conspiracy theory supernatural murder mystery, and

0:11:05.840 --> 0:11:08.000
<v Speaker 4>again it has to be set in the world of

0:11:08.040 --> 0:11:11.200
<v Speaker 4>hip hop out of necessity. So again that's really where

0:11:11.200 --> 0:11:14.000
<v Speaker 4>it came from, not so much inspired by nos or

0:11:14.040 --> 0:11:16.480
<v Speaker 4>any particular artist. That's just the whole milliare you.

0:11:16.559 --> 0:11:19.120
<v Speaker 5>So, Lauren, Like you know, every day we wake up,

0:11:19.120 --> 0:11:21.679
<v Speaker 5>there's a new conspiracy theory. You go on YouTube, people

0:11:21.679 --> 0:11:24.000
<v Speaker 5>go down these rabbit holes and they talk about you

0:11:24.040 --> 0:11:26.480
<v Speaker 5>know what may or may not be happening in the industry.

0:11:26.559 --> 0:11:29.040
<v Speaker 5>So once again, this may or may not be based

0:11:29.040 --> 0:11:31.000
<v Speaker 5>on a true story. Okay, And you can go to

0:11:31.080 --> 0:11:34.840
<v Speaker 5>Kickstarter right now and if you type in ill I

0:11:35.000 --> 0:11:37.760
<v Speaker 5>L l U M I N A T I are

0:11:37.800 --> 0:11:41.000
<v Speaker 5>you typing Charlemagne? You can you know, get a copy.

0:11:41.040 --> 0:11:42.559
<v Speaker 5>And we got all types of stuff. We got merchandise

0:11:42.640 --> 0:11:45.800
<v Speaker 5>you see actual wearing the hat still hat, and.

0:11:45.800 --> 0:11:46.600
<v Speaker 1>You got to hoodies.

0:11:46.720 --> 0:11:48.360
<v Speaker 3>And today you're going to be a comic con right,

0:11:48.440 --> 0:11:50.079
<v Speaker 3>what time you'll be in a panel?

0:11:50.080 --> 0:11:50.320
<v Speaker 1>Correct?

0:11:50.600 --> 0:11:53.440
<v Speaker 5>Forty five, three forty five, will be in room one,

0:11:53.559 --> 0:11:58.000
<v Speaker 5>COEO three, myself, Axel Alonzo, Dennis Cohen and The Good

0:11:58.000 --> 0:12:00.920
<v Speaker 5>Brother Rob Markman will be my rating. So we'll be

0:12:01.000 --> 0:12:04.600
<v Speaker 5>at New York Comic Con today at three forty five pm,

0:12:04.679 --> 0:12:08.520
<v Speaker 5>Room one, COEO three. Myself did his coin, The Good

0:12:08.520 --> 0:12:11.160
<v Speaker 5>Brother axso Orlonzo and Rob Markman will be moderating.

0:12:11.200 --> 0:12:13.000
<v Speaker 1>So we'll see you there today and.

0:12:13.080 --> 0:12:15.640
<v Speaker 2>We appreciate you for joining us, and definitely check out

0:12:15.720 --> 0:12:16.719
<v Speaker 2>ill it's the.

0:12:16.679 --> 0:12:18.680
<v Speaker 3>Name of It's just I ill Luminati.

0:12:18.240 --> 0:12:20.599
<v Speaker 1>El Illuminati, Illuminati.

0:12:20.640 --> 0:12:22.679
<v Speaker 4>Twenty four hours to go, twenty four hours back now,

0:12:22.720 --> 0:12:23.040
<v Speaker 4>back now.

0:12:23.120 --> 0:12:25.319
<v Speaker 5>Yes, you run a kickstarter right now, you got twenty

0:12:25.320 --> 0:12:27.840
<v Speaker 5>four more hours to order our copy and then when

0:12:27.880 --> 0:12:28.640
<v Speaker 5>we dropping.

0:12:29.320 --> 0:12:31.319
<v Speaker 4>Uh, it'll it's fulfilled within six months.

0:12:31.240 --> 0:12:34.200
<v Speaker 3>Yes, filled within six months. Okay, wake that ass up

0:12:34.760 --> 0:12:36.440
<v Speaker 3>in the morning Breakfast Club.