WEBVTT - TechStuff Classic: How Napster Worked

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<v Speaker 1>Welcome to tex Stuff, a production of I Heart Radios

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<v Speaker 1>How Stuff Works. Hey there, and welcome to tex Stuff.

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<v Speaker 1>I'm your host, Jonathan Strickland. I'm an executive producer with

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<v Speaker 1>iHeart Radio and I love all things tech. And you

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<v Speaker 1>know what, guys, there was a time where I was

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<v Speaker 1>absolutely enthralled with pirates, but those were pirates on the

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<v Speaker 1>high seas. When I was in college, there was a

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<v Speaker 1>totally different type of piracy that was running rampant across

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<v Speaker 1>the networks, and that was the theft of intellectual property.

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<v Speaker 1>So today we're taking a classic look at how Napster worked. Now,

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<v Speaker 1>this episode originally published on April third, two thirteen. So

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<v Speaker 1>let's listen to this classic episode of tech Stuff. Napster

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<v Speaker 1>and Napster's Um, it's got a bad rap. It's kind

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<v Speaker 1>of becomes synonymous with, at least the old Napster. The

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<v Speaker 1>original Napster becomes synonymous with things like piracy. Although in

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<v Speaker 1>the lawless days of the Internet when everyone just stole

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<v Speaker 1>from Lars Ulric, Yes, in fact, he ended up delivering

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<v Speaker 1>a lawsuit by hand too, so full of ire he was, Yes,

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<v Speaker 1>he took this. I think I don't know. I don't

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<v Speaker 1>know that I don't know that even a number of

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<v Speaker 1>Metallica can carry a sixty thousand page maybe by hand truck,

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<v Speaker 1>I'm not sure. I'm not sure by hand, but sure

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<v Speaker 1>series of CDs. Yeah. So anyway, let's talk about Napster

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<v Speaker 1>and what it was and what it is today, because

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<v Speaker 1>it's it's definitely changed quite a bit. So it's a

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<v Speaker 1>it's it's all about really it's all about music. It's

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<v Speaker 1>technically it's about file sharing, but those files are were

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<v Speaker 1>essentially music files MP three files. Napster limited itself to

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<v Speaker 1>MP three files. Lots whether peer to peer sharing networks used,

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<v Speaker 1>you know, you could you could get movies on there

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<v Speaker 1>are all kinds of stuff, games, everything, any kind of file. Well,

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<v Speaker 1>Napster was all about all about m P three's and

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<v Speaker 1>and you have to understand, like the the days when

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<v Speaker 1>we first start looking at this idea, that's way back

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<v Speaker 1>in the late nineties. Back then, music was not something

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<v Speaker 1>that you could easily get on the internet. And it

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<v Speaker 1>was first of all, anything that was on a web

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<v Speaker 1>page was MIDI based or whatever it was, or mod based.

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<v Speaker 1>It was just it was not anywhere close to CD quality.

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<v Speaker 1>We didn't have an iTunes store that kind of thing. Yeah,

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<v Speaker 1>there wasn't, you know, but there were people who they

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<v Speaker 1>were then did I just say completely, I just said

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<v Speaker 1>that when iTunes was founded, that's a different show. So anyway,

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<v Speaker 1>there's a whole you know. iTunes for a long time

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<v Speaker 1>was just a jukebox type of program where you would

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<v Speaker 1>manage the music that you already had. It wasn't a

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<v Speaker 1>store where you would buy new music. It was it

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<v Speaker 1>was a management system. So really, at this time, the

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<v Speaker 1>way you would get if you were someone who wanted

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<v Speaker 1>to get a music file, you would essentially have to

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<v Speaker 1>search around for someone who was hosting music files on

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<v Speaker 1>a website somewhere and then download them. And these these

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<v Speaker 1>websites were very much unreliable, and uh, this is what

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<v Speaker 1>got a certain guy thinking about different ways of going

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<v Speaker 1>about it. The guy's name was Shan Fanning. Yeah, and

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<v Speaker 1>as he got his first computer and very shortly after

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<v Speaker 1>that created napstairs. So that was yeah, it was within

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<v Speaker 1>two years he had gone from getting his first computer

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<v Speaker 1>to creating one of the most influential and notorious web

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<v Speaker 1>services and programs of all time. Yeah. He got his

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<v Speaker 1>computer from his uncle John Fanning, who ended up being Yeah, yeah,

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<v Speaker 1>he he provided the seed money for for Napster in

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<v Speaker 1>a couple of years. Yet he was also not just

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<v Speaker 1>interested in programming right off the bat, but also interesting

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<v Speaker 1>it an Internet Relay Chat i r S, which is,

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<v Speaker 1>you know, one of many different protocols that allow you

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<v Speaker 1>to communicate over the Internet and um in an instant

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<v Speaker 1>instant messages. Yeah, exactly as opposed to like email or

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<v Speaker 1>something along those lines. And he got interested in the

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<v Speaker 1>field of Internet security. And uh. He described to himself

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<v Speaker 1>at the time as a white hat, not a hacker.

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<v Speaker 1>So the idea being that he was interested in finding

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<v Speaker 1>ways to make internet security more robust, so in helping people,

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<v Speaker 1>not not stealing from people, right like not like he

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<v Speaker 1>might look at a system and say, oh, you have

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<v Speaker 1>a vulnerability here, you need to patch it, as opposed to, oh,

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<v Speaker 1>you have a vulnerability here, give me all your things. Um.

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<v Speaker 1>That was kind of his his at least that's what

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<v Speaker 1>he said, and I have no reason to doubt him. Um.

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<v Speaker 1>But he met virtually a fellow named Sean Parker online

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<v Speaker 1>in those days, and Sean Parker also becomes important in

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<v Speaker 1>the Napster story. So in ninety eight, he was starting

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<v Speaker 1>to think about this thing that music files. And by

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<v Speaker 1>the way, this kid is a teenager. I mean, you know,

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<v Speaker 1>if I'm using the word kid, it's not just because

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<v Speaker 1>I use that word for everybody. It's because he was

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<v Speaker 1>literally like seventeen to nineteen at the time. Yeah, he was.

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<v Speaker 1>He was, well, that was when he was eighteen turning nineteen. Uh,

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<v Speaker 1>and he he was a freshman at Northeastern University in Boston,

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<v Speaker 1>and he knew that there were a lot of kids

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<v Speaker 1>his age really interested in music and they really wanted

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<v Speaker 1>to find more music. But again, it was really tricky

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<v Speaker 1>to find it online because these websites that would host files,

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<v Speaker 1>they wouldn't last very long. Maybe someone stops, stops monitoring

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<v Speaker 1>it or maintaining it and the links are all dead,

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<v Speaker 1>or because of high traffic, you know, everyone finds out

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<v Speaker 1>that this is where this one file is, everyone goes there,

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<v Speaker 1>and then it crashes the site. It was really really

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<v Speaker 1>tricky to find a way to reliably get those music files.

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<v Speaker 1>Also important to note in that was when the Digital

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<v Speaker 1>Millennium Copyright Act went into effect. Yes, very important. That's

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<v Speaker 1>a Congress enacted that and uh, that was that was

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<v Speaker 1>essentially Congress's way of saying, we understand that intellectual property

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<v Speaker 1>is important, that copyright is important, and that the Internet

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<v Speaker 1>age has dramatically changed how easy it is to distribute

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<v Speaker 1>material that is under copyright. So here are some rules

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<v Speaker 1>to guide how we can how we can legislate this

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<v Speaker 1>sort of stuff, and essentially criminalized the circumvention of any

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<v Speaker 1>kind of digital rights management right measures. It also, however,

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<v Speaker 1>created something called safe harbor, which was very important and

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<v Speaker 1>would become extremely important in Napster's case. Safe harbor is

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<v Speaker 1>a concept whereby it says, if your site or service

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<v Speaker 1>is not actively engaged in copyright infringement, but the users

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<v Speaker 1>are using your service in order to conduct copyright infringement,

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<v Speaker 1>you yourself are not at fault. You cannot be held

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<v Speaker 1>at fault for the behavior of your users because the

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<v Speaker 1>users are behaving however they want to behave. You're providing

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<v Speaker 1>a service. As long as your service is not actively

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<v Speaker 1>meant to circumvent copyright protection or to distribute copyright right

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<v Speaker 1>materials illegally, then you should be in the clear because

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<v Speaker 1>you cannot be held responsible for what other people do.

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<v Speaker 1>And that's an important concept. It's also one that ultimately

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<v Speaker 1>you could argue was not held up in the case

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<v Speaker 1>of naps. Yeah yeah, uh yeah. Other, while we're on

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<v Speaker 1>the subject, other concept that became important in this argument

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<v Speaker 1>was the Audio Home Recording Act of which said that

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<v Speaker 1>you are allowed to make unlimited copies essentially of any

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<v Speaker 1>CDs and cassettes that you own for personal use and

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<v Speaker 1>for your friends, as long as you're not receiving compensation. Right.

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<v Speaker 1>So again the idea being that if I own something,

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<v Speaker 1>I can make a copy of it. Usually it's considered

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<v Speaker 1>a copy for backup purposes. So for example, let's say

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<v Speaker 1>I own a c D and I want to be

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<v Speaker 1>able to make a second CD in case something happens

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<v Speaker 1>that first one, because I mean I bought that c

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<v Speaker 1>D I feel sets mine. Uh. And this this is

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<v Speaker 1>this is something ye, something that the music industry was

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<v Speaker 1>not so pleased about. I mean every industry. Whenever any

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<v Speaker 1>sort of uh invention has come up that allows people

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<v Speaker 1>to copy material some way, for instance, VCRs and DVRs,

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<v Speaker 1>the various industries get very nervous about it because they're

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<v Speaker 1>afraid that well for multiple reasons, but one of the

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<v Speaker 1>reasons is they are afraid that that's going to impact sales.

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<v Speaker 1>That means that you're going to end up distributing stuff,

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<v Speaker 1>and then you cut out the person or entity that

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<v Speaker 1>is in charge of distributing that, and then they lose

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<v Speaker 1>the copyright and that you know, and that that paid

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<v Speaker 1>to make this thing happen essentially, and that they're going

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<v Speaker 1>to lose money. Yeah, it's a huge, huge thing. When

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<v Speaker 1>VCRs came out in the in the early eightiest, not

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<v Speaker 1>that I remember, But why are you looking at me, Lauren?

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<v Speaker 1>Is it only because I'm your co host? Or is

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<v Speaker 1>it because you actually know that I remember when VCRs

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<v Speaker 1>came out. I'm gonna smile on her face, tells me

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<v Speaker 1>the answer. All I need to know, folks, holl I

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<v Speaker 1>need to know anyway. Um. But yeah, so so that

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<v Speaker 1>that's kind of the state of digital copyright. So meanwhile,

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<v Speaker 1>Sean Fanning is saying, maybe there's a better way of

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<v Speaker 1>being able to find and get the music files that

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<v Speaker 1>you really want, and he starts to come up with

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<v Speaker 1>this idea where the idea would be to create a

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<v Speaker 1>centralized server and that server's job would be to search

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<v Speaker 1>for an index music files and uh, and the way

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<v Speaker 1>it would work is that you would subscribe to the service. UH,

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<v Speaker 1>you would essentially register yourself as a user with the service,

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<v Speaker 1>and then as a registered user, you would get a

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<v Speaker 1>folder that you would put on your hard drive, and

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<v Speaker 1>that folder would be a share double folder. Anything you

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<v Speaker 1>put in that folder could be seen by this service.

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<v Speaker 1>The server, the the centralized server could see whatever you

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<v Speaker 1>put in there. Now, in the case of Napster, we're

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<v Speaker 1>talking MP three files. So if you put if you

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<v Speaker 1>had MP three files already on your machine and you

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<v Speaker 1>put them in this folder, it would mean that those

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<v Speaker 1>would be discoverable by that centralized server. So someone else

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<v Speaker 1>who registers with it wasn't called Napster yet, But when

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<v Speaker 1>they register with the service and they search for a

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<v Speaker 1>particular music file and you happen to have that music

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<v Speaker 1>file in your folder, you're a link to. Essentially, your

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<v Speaker 1>machine would pop up and the server would facilitate a

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<v Speaker 1>connection between the person searching and your computer so that

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<v Speaker 1>the file transfer could complete. So, Lauren, let's let's use

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<v Speaker 1>We'll use ourselves as an example. Lauren. Let's say that

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<v Speaker 1>you've heard about this band called Common Rotation. All right.

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<v Speaker 1>Common Rotation fronted by Adam Bush, former actor in the

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<v Speaker 1>Buffy the Vampire Slayer series. Right, he was Warren nerd

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<v Speaker 1>of Doom So, Lauren, you've heard of common rotation, and

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<v Speaker 1>you're thinking, I really want to hear this one song

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<v Speaker 1>I've heard about that common Rotation does. It's called sit

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<v Speaker 1>Down before I Fall Down. But uh, you know, I

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<v Speaker 1>don't have access to a way of finding this this song.

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<v Speaker 1>Otherwise I go in to Napster. It turns out that

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<v Speaker 1>I Jonathan happened to have that song, and I have

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<v Speaker 1>it in the share folder for Napster. And when you

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<v Speaker 1>do the search, it put points a link towards my direction,

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<v Speaker 1>towards my computer. You hit the download button. My computer

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<v Speaker 1>uploads the file and your computer downloads the file, and

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<v Speaker 1>it's a direct transfer between the two computers. The centralized

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<v Speaker 1>server just acts as kind of a traffic monitor. Um.

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<v Speaker 1>And the cool thing about this is that when my

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<v Speaker 1>file gets to you, by default, it's going into your

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<v Speaker 1>share folder. You can change those settings, or you could

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<v Speaker 1>have changed those settings back in the day because the

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<v Speaker 1>service doesn't exist anymore, right, Or you can pull it

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<v Speaker 1>out of that share folder if you wanted to write,

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<v Speaker 1>but you you don't. You don't have to share everything

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<v Speaker 1>you get, but if you did, that would mean that

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<v Speaker 1>now there's another instance of that file that there's two locations,

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<v Speaker 1>so that if you can't if you have trouble accessing

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<v Speaker 1>the first location, or if out yeah, or if I'm

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<v Speaker 1>not even online, like if if my computer is off,

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<v Speaker 1>you cannot connect my computer. But if Lauren is on

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<v Speaker 1>and she still has that file on her folder, that

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<v Speaker 1>means person number three could come in and get the

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<v Speaker 1>file from Lauren. So every time that someone used Napster,

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<v Speaker 1>they were actually increasing its utility. So it was a

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<v Speaker 1>service that got stronger the more people used it, and

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<v Speaker 1>the more the larger the numbers joined, the more powerful

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<v Speaker 1>this service became, right right, and so so early Fanning

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<v Speaker 1>was was developing this this program and coding everything along

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<v Speaker 1>with Sean Parker. I think, yeah, And there's a story

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<v Speaker 1>that he did sixty straight hours of coding without sleep.

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<v Speaker 1>That sounds like one of those terrific Internet myths. Although

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<v Speaker 1>with you know, with energy drinks which were which were

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<v Speaker 1>new and the the red Bull was brand new and

0:12:38.760 --> 0:12:40.920
<v Speaker 1>they were downing them in cases they where they were.

0:12:41.080 --> 0:12:43.480
<v Speaker 1>But so they uploaded this beta to a website called

0:12:43.480 --> 0:12:46.240
<v Speaker 1>download dot com and and it it hit really big.

0:12:46.360 --> 0:12:48.760
<v Speaker 1>People were so excited about it. Yeah, it was very

0:12:48.840 --> 0:12:51.920
<v Speaker 1>quickly became clear that this this thing that they had

0:12:52.200 --> 0:12:55.480
<v Speaker 1>come up with was going really resonated, really because there

0:12:55.480 --> 0:12:57.360
<v Speaker 1>are a lot of people who are really interested in music,

0:12:57.840 --> 0:13:01.320
<v Speaker 1>and there's also there was also this rowing attitude of

0:13:01.960 --> 0:13:04.560
<v Speaker 1>if I like one song, but I don't like the

0:13:04.600 --> 0:13:07.800
<v Speaker 1>rest of the album, why should I the whole album

0:13:07.840 --> 0:13:12.040
<v Speaker 1>for one song? And the problem at that time was

0:13:12.120 --> 0:13:15.520
<v Speaker 1>that there was no real way to buy a song

0:13:15.600 --> 0:13:19.800
<v Speaker 1>by song unless the band had released specifically a single

0:13:19.920 --> 0:13:23.240
<v Speaker 1>CD right. Other than that, you were pretty much out

0:13:23.280 --> 0:13:25.560
<v Speaker 1>of luck. You had to buy the entire album. And

0:13:25.640 --> 0:13:27.280
<v Speaker 1>so that was why a lot of people were turning.

0:13:27.440 --> 0:13:29.160
<v Speaker 1>One of the reasons why a lot of people were

0:13:29.200 --> 0:13:31.680
<v Speaker 1>turning to piracy because it allowed them the freedom to

0:13:31.720 --> 0:13:34.160
<v Speaker 1>get what they wanted without getting all the other stuff.

0:13:34.679 --> 0:13:37.720
<v Speaker 1>And one of the big arguments people have put forward about,

0:13:37.840 --> 0:13:40.400
<v Speaker 1>you know, the piracy thing, is that if the music

0:13:40.440 --> 0:13:44.520
<v Speaker 1>industry had moved faster to make it more of a

0:13:44.520 --> 0:13:47.720
<v Speaker 1>accessible yeah, Yeah, If the music industry had been moving

0:13:47.800 --> 0:13:50.640
<v Speaker 1>ahead of the population at the time, or thinking ahead,

0:13:50.720 --> 0:13:52.560
<v Speaker 1>or even just looking at the Internet at that time,

0:13:52.559 --> 0:13:54.760
<v Speaker 1>which they really weren't, yeah, then they could have they

0:13:54.760 --> 0:13:58.199
<v Speaker 1>could have headed off the whole piracy issue to a

0:13:58.280 --> 0:14:01.480
<v Speaker 1>large extent. Like if you make it easy for people

0:14:01.520 --> 0:14:04.960
<v Speaker 1>to get your stuff, and then people will come and

0:14:05.000 --> 0:14:08.600
<v Speaker 1>pay for your stuff. If, however, it's way easier for

0:14:08.640 --> 0:14:11.920
<v Speaker 1>people to steal your stuff, don't be surprised when it

0:14:11.960 --> 0:14:15.800
<v Speaker 1>gets stolen. Yeah, I have I have ideas about HBOS content,

0:14:15.960 --> 0:14:19.480
<v Speaker 1>like like this cable cable television in general, and yeah,

0:14:19.600 --> 0:14:22.240
<v Speaker 1>that's one of those things where you know you'd be like, oh, HBO, go,

0:14:22.360 --> 0:14:24.000
<v Speaker 1>I'm gonna get that, and then you realize, wait a minute,

0:14:24.000 --> 0:14:27.000
<v Speaker 1>if I don't have the HBO subscription, I can. It's

0:14:27.040 --> 0:14:28.800
<v Speaker 1>only if I already have it. If I already have it,

0:14:28.840 --> 0:14:32.360
<v Speaker 1>why do I need anyway, it's a whole different show.

0:14:32.720 --> 0:14:36.400
<v Speaker 1>Hey guys, it's time for me to interrupt this classic

0:14:36.440 --> 0:14:38.560
<v Speaker 1>episode so that we can take a quick break to

0:14:38.640 --> 0:14:49.800
<v Speaker 1>thank our sponsor. So, so, back in back, so he

0:14:49.880 --> 0:14:52.120
<v Speaker 1>had this cool idea. His uncle John, who had gotten

0:14:52.160 --> 0:14:54.800
<v Speaker 1>him that first computer, gave him some seed money and

0:14:55.200 --> 0:14:58.600
<v Speaker 1>I think maybe facilitated an introduction to Eileen Richardson. Right,

0:14:58.600 --> 0:15:00.400
<v Speaker 1>And this is also around the time Sean Fanning has

0:15:00.400 --> 0:15:02.720
<v Speaker 1>decided to call it Napster, which was based off a

0:15:02.840 --> 0:15:06.440
<v Speaker 1>nickname he had in junior high school based on his hairstyle. Wow,

0:15:06.520 --> 0:15:09.000
<v Speaker 1>that's amazing. Yeah, that's just I was like, I have

0:15:09.080 --> 0:15:10.600
<v Speaker 1>to get this fact out there, and if I don't

0:15:10.600 --> 0:15:13.240
<v Speaker 1>say it now, it's not gonna happen. So Eileen Richardson

0:15:13.280 --> 0:15:16.960
<v Speaker 1>was a venture capitalist, une very funky one all you know,

0:15:17.200 --> 0:15:19.600
<v Speaker 1>all the punked out hair right right, all the reports

0:15:19.600 --> 0:15:21.920
<v Speaker 1>about her like, yeah, she goes to Amsterdam to listen

0:15:21.920 --> 0:15:24.080
<v Speaker 1>to bands and just got pink hair. It's really cool. Yeah,

0:15:24.520 --> 0:15:28.080
<v Speaker 1>but clearly she's hardcore. She she invested in the company

0:15:28.280 --> 0:15:32.400
<v Speaker 1>and signed on as the interim CEO. In exactly she

0:15:32.400 --> 0:15:34.880
<v Speaker 1>she was someone who had had a lot of experience

0:15:34.960 --> 0:15:38.960
<v Speaker 1>in investing in internet companies. And you know, keep in mind,

0:15:39.000 --> 0:15:41.400
<v Speaker 1>this is ninety nine, so we're still talking before the

0:15:41.440 --> 0:15:44.680
<v Speaker 1>big bubble crash. It's the heady days of the Internet,

0:15:44.680 --> 0:15:47.760
<v Speaker 1>when everyone's trying to figure out, like, there's this incredible resource,

0:15:47.840 --> 0:15:50.320
<v Speaker 1>how can we use it to our best advantage? And

0:15:50.400 --> 0:15:51.880
<v Speaker 1>she was one of those people who was right there

0:15:51.920 --> 0:15:55.120
<v Speaker 1>on the bleeding edge looking at the possibilities, and she

0:15:55.200 --> 0:15:59.400
<v Speaker 1>got really excited. She was very much a passionate music fan,

0:15:59.640 --> 0:16:02.600
<v Speaker 1>and so she was a music fan and a venture catalyst.

0:16:02.720 --> 0:16:06.160
<v Speaker 1>Napster fell right into her wheelhouse, so she jumped in

0:16:06.320 --> 0:16:10.520
<v Speaker 1>she ended up making a very substantial investment, and then

0:16:10.920 --> 0:16:13.000
<v Speaker 1>like like you said, Lauren, she became the interim CEO.

0:16:13.800 --> 0:16:20.160
<v Speaker 1>By by September, there were forty registered Napster users um

0:16:20.200 --> 0:16:22.200
<v Speaker 1>and it was connecting a few hundred people at a

0:16:22.200 --> 0:16:24.760
<v Speaker 1>time at any given time. Right and by this time,

0:16:24.760 --> 0:16:27.320
<v Speaker 1>Sean Parker has gone from being an I r C

0:16:27.480 --> 0:16:30.200
<v Speaker 1>buddy to a real life buddy and is working with

0:16:30.240 --> 0:16:33.640
<v Speaker 1>Fanning on this project. Uh. And and it was also

0:16:33.760 --> 0:16:38.400
<v Speaker 1>right around the same time that the Recording Industry Association

0:16:38.440 --> 0:16:41.120
<v Speaker 1>of America also known as the r I double A,

0:16:41.760 --> 0:16:46.240
<v Speaker 1>which represents five of the major music labels like we're

0:16:46.240 --> 0:16:48.960
<v Speaker 1>talking like the Wind, the big big ones, the ones

0:16:49.000 --> 0:16:54.400
<v Speaker 1>that own everything else, essentially started to really tackle websites

0:16:54.400 --> 0:16:58.840
<v Speaker 1>that were hosting music files that were under copyright. So

0:16:59.160 --> 0:17:03.080
<v Speaker 1>the r I double A was actually actively seeking uh

0:17:03.200 --> 0:17:05.960
<v Speaker 1>these sites being taken down. Now keep in mind napsters

0:17:06.000 --> 0:17:09.080
<v Speaker 1>circumventing all this. It's no longer looking at websites that

0:17:09.119 --> 0:17:12.000
<v Speaker 1>are hosting files. It's looking directly at people's hard drives

0:17:12.240 --> 0:17:15.600
<v Speaker 1>where there's the shared folder. So well, our I double

0:17:15.640 --> 0:17:19.480
<v Speaker 1>A is going after all these websites. Napster's doing, you know,

0:17:19.840 --> 0:17:22.000
<v Speaker 1>business like Gangbusters. And when I say business, it's not

0:17:22.119 --> 0:17:24.840
<v Speaker 1>really business because they weren't making money. Yeah, they had

0:17:24.840 --> 0:17:27.359
<v Speaker 1>no revenue generating scheme at all. There was no way

0:17:27.600 --> 0:17:30.840
<v Speaker 1>for Napster to make money. It just that wasn't part

0:17:30.880 --> 0:17:33.000
<v Speaker 1>of what was going on. In fact, I'm not sure

0:17:33.040 --> 0:17:39.520
<v Speaker 1>there was ever really part of their their their original plan. Yeah,

0:17:39.560 --> 0:17:42.879
<v Speaker 1>Originally it was all just about sharing and that you know,

0:17:42.920 --> 0:17:45.280
<v Speaker 1>they knew that the service had value, but not in

0:17:45.320 --> 0:17:49.040
<v Speaker 1>a way that they could actually monetize. And although you know,

0:17:49.040 --> 0:17:51.280
<v Speaker 1>they were they were looking even in the early days,

0:17:51.560 --> 0:17:55.000
<v Speaker 1>they were looking at ways to to to get licenses

0:17:55.080 --> 0:17:57.679
<v Speaker 1>from various music labels where they be able to do

0:17:57.760 --> 0:18:01.480
<v Speaker 1>things like sell music files through naps Um, as well

0:18:01.520 --> 0:18:05.439
<v Speaker 1>as kind of you know, diffuse the growing problem of

0:18:05.480 --> 0:18:09.160
<v Speaker 1>the r I double a looking out for or even

0:18:09.240 --> 0:18:11.600
<v Speaker 1>later on, they were talking about, you know, trying to

0:18:11.640 --> 0:18:15.439
<v Speaker 1>find a way to count count these hits, count these

0:18:15.480 --> 0:18:18.920
<v Speaker 1>downloads and and tally them up and pay the recording

0:18:19.000 --> 0:18:21.520
<v Speaker 1>artists and the labels and all of that right for

0:18:21.560 --> 0:18:23.360
<v Speaker 1>the music. So you know, it's it's I think it's

0:18:23.400 --> 0:18:25.720
<v Speaker 1>really important to mention that because these these kids really

0:18:25.760 --> 0:18:27.640
<v Speaker 1>weren't out there going like we're going to steal all

0:18:27.640 --> 0:18:29.959
<v Speaker 1>the music right. In fact, they were just thinking like

0:18:30.000 --> 0:18:32.199
<v Speaker 1>this is a way to share stuff and it's a

0:18:32.200 --> 0:18:34.960
<v Speaker 1>tool for music discovery, which was a that was a

0:18:35.000 --> 0:18:36.840
<v Speaker 1>big deal too, was the idea, like it's it's getting

0:18:36.880 --> 0:18:39.920
<v Speaker 1>harder and harder to discover music. Radio stations might play

0:18:40.000 --> 0:18:44.640
<v Speaker 1>the same like yeahs technically obligated to pay this play

0:18:44.720 --> 0:18:47.600
<v Speaker 1>the same like forty tracks by their contracts. So that's so,

0:18:47.680 --> 0:18:50.080
<v Speaker 1>how do you discover new stuff If you don't have

0:18:50.320 --> 0:18:53.400
<v Speaker 1>the luxury of flying off to Amsterdam every few months

0:18:53.440 --> 0:18:55.600
<v Speaker 1>to listen to a band play, then how do you

0:18:55.680 --> 0:18:58.080
<v Speaker 1>discover new music If you're not you know, you may

0:18:58.080 --> 0:19:00.240
<v Speaker 1>not live in a city that has a vibe written

0:19:00.320 --> 0:19:03.320
<v Speaker 1>music community. It makes it really difficult. And so you know,

0:19:03.359 --> 0:19:06.399
<v Speaker 1>although the record industry was doing fine, its profits raised

0:19:06.440 --> 0:19:10.600
<v Speaker 1>eight for the previous year um by by the end

0:19:10.600 --> 0:19:13.359
<v Speaker 1>of the year UM the r I A filed a

0:19:13.440 --> 0:19:16.880
<v Speaker 1>lawsuit against Napster. Right right around that same time, Napster

0:19:17.000 --> 0:19:21.520
<v Speaker 1>hired its first non founding member named ali idar Uh

0:19:21.600 --> 0:19:24.040
<v Speaker 1>and then right a right, well that was going on.

0:19:24.640 --> 0:19:28.439
<v Speaker 1>R I Double A was really looking at Napster as

0:19:28.480 --> 0:19:32.200
<v Speaker 1>a true threat, like this was if the websites hosting

0:19:33.200 --> 0:19:36.399
<v Speaker 1>a few music files were bad. Napster was Darth Mader

0:19:36.520 --> 0:19:39.240
<v Speaker 1>coming out to kill all the Jedi, and so R

0:19:39.280 --> 0:19:42.200
<v Speaker 1>I double A really started to concentrate on him. In fact,

0:19:42.440 --> 0:19:47.480
<v Speaker 1>called Napster a giant online pirate bazaar. That's bizarre, b

0:19:47.680 --> 0:19:52.399
<v Speaker 1>a z A R not bizarre, strange, isn't strange um.

0:19:52.480 --> 0:19:55.480
<v Speaker 1>And so the thing was that as the R I

0:19:55.520 --> 0:19:58.199
<v Speaker 1>double A began to focus on Napster and all this

0:19:58.400 --> 0:20:02.680
<v Speaker 1>news broke about coming after Napster, that just made Napster's

0:20:02.720 --> 0:20:06.320
<v Speaker 1>profile go up even more, which means more people discovered

0:20:06.359 --> 0:20:09.320
<v Speaker 1>the service, which meant that it actually got more popular

0:20:09.480 --> 0:20:13.000
<v Speaker 1>than ever before. I Meanwhile, the R I double A

0:20:13.080 --> 0:20:18.800
<v Speaker 1>was specifically looking at charging Napster one hundred thousand dollars

0:20:18.840 --> 0:20:23.200
<v Speaker 1>for every copyrighted work that was infringed, which which is

0:20:23.240 --> 0:20:26.080
<v Speaker 1>a bunch, and that's a lot. And remember this is

0:20:26.119 --> 0:20:30.080
<v Speaker 1>a service that grows incredibly every time someone new joins in,

0:20:30.200 --> 0:20:33.639
<v Speaker 1>especially if that person has files on their computer that

0:20:33.720 --> 0:20:38.000
<v Speaker 1>wasn't already spread across the entire uh Napster landscape. So

0:20:38.160 --> 0:20:39.920
<v Speaker 1>if you know, if I join on and I happen

0:20:39.960 --> 0:20:44.760
<v Speaker 1>to have my Tibetan throat singing magical CD that nobody

0:20:44.800 --> 0:20:46.720
<v Speaker 1>else in the whole world owns, and it happens to

0:20:46.720 --> 0:20:49.320
<v Speaker 1>be on my computer. Then suddenly I am of more

0:20:49.440 --> 0:20:52.959
<v Speaker 1>value to Napster because there's new stuff that no one

0:20:53.040 --> 0:20:55.760
<v Speaker 1>had new else has yet. If I happen to have

0:20:55.960 --> 0:20:58.439
<v Speaker 1>Dave Matthew's greatest hits, there's a chance that was already

0:20:58.440 --> 0:21:01.160
<v Speaker 1>covered on Napster, I would think, so, um, I don't

0:21:01.200 --> 0:21:03.680
<v Speaker 1>have that album. By the way, I'm very proud of you.

0:21:04.400 --> 0:21:07.600
<v Speaker 1>I don't either. I'm not nothing. I'm not passing any judgment.

0:21:07.680 --> 0:21:13.760
<v Speaker 1>I'm just saying so, uh, yeah, that was fun. But yeah.

0:21:13.800 --> 0:21:17.359
<v Speaker 1>Here's something that Eileen Richardson specifically had to say about Napster,

0:21:17.400 --> 0:21:19.600
<v Speaker 1>and this comes from an interview she did with Salon

0:21:20.119 --> 0:21:24.520
<v Speaker 1>where this was after Metallica, after after Lars Alric himself,

0:21:24.520 --> 0:21:27.560
<v Speaker 1>it came by and dropped off this this huge lawsuit

0:21:27.560 --> 0:21:29.400
<v Speaker 1>because it wasn't just r I double A that came

0:21:29.400 --> 0:21:33.919
<v Speaker 1>after Napster. Individual labels and bands also came after Napster.

0:21:34.640 --> 0:21:38.399
<v Speaker 1>And uh and so she said, I think, and then

0:21:38.400 --> 0:21:40.480
<v Speaker 1>in brackets because this is not exactly what she said,

0:21:40.480 --> 0:21:44.520
<v Speaker 1>but Metallica and the recording industries actions are based on

0:21:44.560 --> 0:21:47.479
<v Speaker 1>a lack of knowledge and fear. When you're afraid of

0:21:47.520 --> 0:21:50.920
<v Speaker 1>something that you don't understand, you react, usually with the lawsuit.

0:21:51.160 --> 0:21:54.640
<v Speaker 1>But over time, and we see this absolutely every single day,

0:21:55.040 --> 0:21:58.879
<v Speaker 1>everybody's learning. We're learning about the music industry, they're learning

0:21:58.920 --> 0:22:03.120
<v Speaker 1>about the Internet. I'm confident that we'll get there together now.

0:22:03.160 --> 0:22:06.480
<v Speaker 1>As it turns out, her words were not quite prophetic.

0:22:07.520 --> 0:22:10.760
<v Speaker 1>She was giving a little too much credit, I think

0:22:10.800 --> 0:22:13.359
<v Speaker 1>to all sides on this issue. I don't mean to

0:22:13.440 --> 0:22:17.080
<v Speaker 1>paint our I double A as being this evil uh entity.

0:22:17.200 --> 0:22:20.119
<v Speaker 1>They were looking out for their interests in a very

0:22:20.240 --> 0:22:23.879
<v Speaker 1>very passionate way. I meanwhile, Mabster was looking out for

0:22:23.920 --> 0:22:25.760
<v Speaker 1>their interest in a very passionate way. I think that

0:22:25.800 --> 0:22:28.840
<v Speaker 1>everyone involved was being a little bit shortsighted about exactly

0:22:28.880 --> 0:22:31.479
<v Speaker 1>what needed to happen. Yeah. No, but there is no

0:22:31.520 --> 0:22:35.040
<v Speaker 1>doubt that the music industry had not really figured out

0:22:35.040 --> 0:22:37.600
<v Speaker 1>the internet yet, in fact, because no one had a

0:22:37.720 --> 0:22:41.760
<v Speaker 1>music store that was really of any true utility at

0:22:41.760 --> 0:22:44.560
<v Speaker 1>this point. And so that's why when you have a

0:22:44.600 --> 0:22:46.960
<v Speaker 1>service that allows people to get what they want, they

0:22:47.000 --> 0:22:50.120
<v Speaker 1>go to it. Whether that's piracy service or if it's

0:22:50.160 --> 0:22:53.280
<v Speaker 1>one that's legitimate, doesn't matter. If you give the people

0:22:53.320 --> 0:22:55.639
<v Speaker 1>what they want, that's where they're gonna go. And the

0:22:55.720 --> 0:22:58.080
<v Speaker 1>music industry had not yet figured out how to give

0:22:58.119 --> 0:23:01.480
<v Speaker 1>the people what they wanted, and so that was the problem.

0:23:01.640 --> 0:23:03.399
<v Speaker 1>By the way, I still remember the days when I

0:23:03.400 --> 0:23:05.720
<v Speaker 1>would actually want to buy an album because I like

0:23:05.800 --> 0:23:08.760
<v Speaker 1>the album experience. But even at this point in the nineties,

0:23:08.800 --> 0:23:10.399
<v Speaker 1>I was one of these people. I was one of

0:23:10.400 --> 0:23:12.600
<v Speaker 1>the people saying I don't want to buy an entire album.

0:23:12.720 --> 0:23:15.840
<v Speaker 1>I just like this one song, and um, you know,

0:23:16.000 --> 0:23:19.679
<v Speaker 1>and I can't think of the last time besides like

0:23:19.720 --> 0:23:23.160
<v Speaker 1>a soundtrack to a musical because jazz hands, I can't

0:23:23.160 --> 0:23:25.080
<v Speaker 1>think of the last time I sat down and listened

0:23:25.200 --> 0:23:28.359
<v Speaker 1>to an album from start to finish. That's that's actually

0:23:28.359 --> 0:23:30.479
<v Speaker 1>how I kind of usually do it myself. If if

0:23:30.520 --> 0:23:32.000
<v Speaker 1>I have like an artist well enough, I'll buy the

0:23:32.000 --> 0:23:34.639
<v Speaker 1>album and sit down and listen to it several times through. Actually,

0:23:35.280 --> 0:23:36.879
<v Speaker 1>but it's been a long time I've done that with

0:23:36.920 --> 0:23:39.600
<v Speaker 1>They might be giants, I've done that with them, But

0:23:39.920 --> 0:23:44.560
<v Speaker 1>it's Jonathan Colton but and Marian call but beyond like

0:23:44.640 --> 0:23:48.159
<v Speaker 1>a few artists, I just don't like fun No. I

0:23:48.320 --> 0:23:51.000
<v Speaker 1>I just went out and bought the one, the one

0:23:51.040 --> 0:23:55.200
<v Speaker 1>that everyone listens to. But anyway, getting back to to Napster,

0:23:55.840 --> 0:23:59.679
<v Speaker 1>and around two thousand and they secured around of funding

0:24:00.320 --> 0:24:05.840
<v Speaker 1>from Hummer Winbald which installed a man named Hank Berry

0:24:05.960 --> 0:24:09.119
<v Speaker 1>as the CEO of Napster again another interim CEO, So

0:24:09.600 --> 0:24:12.840
<v Speaker 1>hank Berry takes over for Eileen Richardson in two thousand

0:24:13.280 --> 0:24:15.760
<v Speaker 1>and His main concern was to try and resolve the

0:24:15.840 --> 0:24:18.199
<v Speaker 1>legal issues that had popped up between Napster and the

0:24:18.280 --> 0:24:21.960
<v Speaker 1>r I double A and other people on his management

0:24:22.000 --> 0:24:25.280
<v Speaker 1>team took over the day to day executive decisions of

0:24:26.280 --> 0:24:30.040
<v Speaker 1>keeping the company going. So really, uh, hank Berry was

0:24:30.119 --> 0:24:32.879
<v Speaker 1>just looking at the legal issues, not not how to

0:24:33.040 --> 0:24:34.960
<v Speaker 1>operate the company. Yeah, yeah, sure, but yeah, you know

0:24:34.960 --> 0:24:37.520
<v Speaker 1>it's when you've got people like Dr Dre talking directly

0:24:37.560 --> 0:24:40.520
<v Speaker 1>to you about lawsuits, then you start yeah. Well, and

0:24:40.560 --> 0:24:44.359
<v Speaker 1>there were some there were some artists who were coming

0:24:44.359 --> 0:24:49.680
<v Speaker 1>out in defense limp Biscuit Offspring. I think Chuck d was, Yes,

0:24:49.760 --> 0:24:55.160
<v Speaker 1>he was. He was also a big supporter of Napster. Um. Yeah, yeah,

0:24:55.520 --> 0:24:58.280
<v Speaker 1>that was so, so there were artists on either side

0:24:58.359 --> 0:25:02.200
<v Speaker 1>of the issue. Obviously. Two thousand was also when this

0:25:02.280 --> 0:25:05.639
<v Speaker 1>was another thing that got Napster a ton of publicity

0:25:05.880 --> 0:25:10.680
<v Speaker 1>when colleges started to ban napster. Yeah, something I think

0:25:10.680 --> 0:25:13.159
<v Speaker 1>that I read a figure that's something like colleges. It

0:25:13.200 --> 0:25:15.639
<v Speaker 1>was around the US. It was around in March of

0:25:15.720 --> 0:25:17.680
<v Speaker 1>two thousand. By March of two thousand, it was about

0:25:17.680 --> 0:25:21.000
<v Speaker 1>a hundred thirty universities, but more would join. Uh. And

0:25:21.240 --> 0:25:24.280
<v Speaker 1>it was also their biggest period of activity. They had

0:25:24.400 --> 0:25:27.960
<v Speaker 1>upwards of seventy million registered users, yeah, and around two

0:25:27.960 --> 0:25:30.480
<v Speaker 1>and a half million people connected at any one time.

0:25:31.000 --> 0:25:32.760
<v Speaker 1>So it was to keep in mind these servers could

0:25:32.800 --> 0:25:35.879
<v Speaker 1>only handle a certain number of connections. They had more

0:25:35.920 --> 0:25:38.600
<v Speaker 1>than one server, but in the early days, if you

0:25:38.600 --> 0:25:40.800
<v Speaker 1>wanted to use the service, you would connect to the server,

0:25:41.000 --> 0:25:44.280
<v Speaker 1>and then about up to around four thousand, nine hundred

0:25:44.280 --> 0:25:46.560
<v Speaker 1>and ninety nine other people could connect to that same

0:25:46.600 --> 0:25:49.320
<v Speaker 1>server at the same time. Uh. Some of the service

0:25:49.359 --> 0:25:52.199
<v Speaker 1>could handle larger loads than others, but you know, the

0:25:52.240 --> 0:25:54.160
<v Speaker 1>more you would put in there, the slower the whole

0:25:54.160 --> 0:25:57.919
<v Speaker 1>service would go. So you would you would be connected

0:25:57.960 --> 0:26:01.240
<v Speaker 1>to a server along with thousands of other people, which

0:26:01.280 --> 0:26:04.160
<v Speaker 1>meant that you were limited to whatever those other people

0:26:04.160 --> 0:26:08.840
<v Speaker 1>had in their share folders. Right, So not every music

0:26:08.920 --> 0:26:11.440
<v Speaker 1>file in the world is available at any given time.

0:26:11.480 --> 0:26:14.040
<v Speaker 1>It all depends upon who is connected to the service

0:26:14.160 --> 0:26:18.280
<v Speaker 1>at that moment. Uh. And originally each server was kind

0:26:18.320 --> 0:26:21.439
<v Speaker 1>of its own independent little world and independent on you know,

0:26:21.600 --> 0:26:23.400
<v Speaker 1>just when you signed in with what server you would

0:26:23.440 --> 0:26:25.480
<v Speaker 1>hit N and who else would be on there, you know.

0:26:25.800 --> 0:26:27.879
<v Speaker 1>But at this time they were running about a hundred

0:26:27.920 --> 0:26:30.919
<v Speaker 1>and forty servers, I think it's the estimate. And ultimately

0:26:30.920 --> 0:26:33.240
<v Speaker 1>whether their goal was was to link all the servers

0:26:33.280 --> 0:26:35.760
<v Speaker 1>together so that way, if I linked to server A

0:26:36.080 --> 0:26:38.720
<v Speaker 1>and Lauren linked to server B, they would we would

0:26:38.720 --> 0:26:40.920
<v Speaker 1>still be able to exchange files. Now, in the early days,

0:26:40.960 --> 0:26:43.199
<v Speaker 1>that was impossible. We would both need to be on

0:26:43.280 --> 0:26:45.720
<v Speaker 1>server A or both be on server B for that

0:26:45.760 --> 0:26:49.960
<v Speaker 1>to work. Uh So anyway, Uh, the universities and colleges

0:26:50.040 --> 0:26:54.399
<v Speaker 1>also began to notice that that uploads were the upload

0:26:54.400 --> 0:26:57.639
<v Speaker 1>spees were really dying on campus because people people were

0:26:57.720 --> 0:27:00.240
<v Speaker 1>using the service, and that I think I think that

0:27:00.320 --> 0:27:03.000
<v Speaker 1>by it might have been in two thousand one of January,

0:27:03.000 --> 0:27:07.320
<v Speaker 1>Indiana University noticed that up to of its network resources

0:27:07.400 --> 0:27:11.080
<v Speaker 1>were being used by Napster. Yeah. Yeah, And Oxford University

0:27:11.480 --> 0:27:15.920
<v Speaker 1>really suffered because here's the thing about Oxford University. They

0:27:15.960 --> 0:27:19.720
<v Speaker 1>had to pay for any data transferrals that were transatlantic,

0:27:19.800 --> 0:27:22.720
<v Speaker 1>So any files that were passing over the cables that

0:27:23.160 --> 0:27:27.520
<v Speaker 1>go underneath the ocean that connected the Europe to North

0:27:27.560 --> 0:27:30.520
<v Speaker 1>America charged per bite. Yeah, so they had to pay

0:27:30.600 --> 0:27:33.159
<v Speaker 1>per bite a certain amount per bite for that. So

0:27:33.280 --> 0:27:36.439
<v Speaker 1>people on the Oxford campus who were using Napster and

0:27:36.480 --> 0:27:40.880
<v Speaker 1>we're downloading files directly from computers in the USA, we're

0:27:41.200 --> 0:27:43.920
<v Speaker 1>really driving that up. Yeah. Yeah. They joked that it

0:27:43.920 --> 0:27:46.159
<v Speaker 1>would have been less expensive to have just bought the

0:27:46.200 --> 0:27:48.600
<v Speaker 1>students the CDs, right if if if the college had

0:27:48.640 --> 0:27:51.639
<v Speaker 1>gone out to the music store and just filled up

0:27:52.520 --> 0:27:54.960
<v Speaker 1>four hundred carts with CDs and brought it back to

0:27:55.000 --> 0:27:57.880
<v Speaker 1>the campus, it would have been less expensive. Um. Yeah.

0:27:58.040 --> 0:28:03.080
<v Speaker 1>And and so this was also around the time when uh,

0:28:03.320 --> 0:28:06.920
<v Speaker 1>this was mainly Eileen Richardson's influence here, where they were

0:28:06.920 --> 0:28:10.639
<v Speaker 1>looking at incorporating more social tools in Napster, things like

0:28:10.720 --> 0:28:13.639
<v Speaker 1>instant messenger chat rooms. Yeah, that that could old IRC

0:28:13.800 --> 0:28:16.320
<v Speaker 1>stuff that that they were also found out. Yeah. And

0:28:16.359 --> 0:28:18.760
<v Speaker 1>again this was an idea to kind of help users

0:28:18.840 --> 0:28:21.800
<v Speaker 1>discover new music and learn more about the stuff that

0:28:21.800 --> 0:28:25.159
<v Speaker 1>they're interested in. Uh. And so it was really becoming

0:28:25.160 --> 0:28:27.840
<v Speaker 1>a social platform at the same time as it was

0:28:28.240 --> 0:28:32.800
<v Speaker 1>under fire from the industry. Um, and so we're getting

0:28:32.800 --> 0:28:35.199
<v Speaker 1>now to the point where we need to take a

0:28:35.280 --> 0:28:37.880
<v Speaker 1>quick break. But before I say that, I remember, even

0:28:37.880 --> 0:28:41.760
<v Speaker 1>at this point where Napster's going crazy with huge amounts

0:28:41.760 --> 0:28:44.960
<v Speaker 1>of traffic. Remember it, at this stage, it's the most

0:28:45.000 --> 0:28:47.680
<v Speaker 1>popular web service that has ever existed. It would be

0:28:47.760 --> 0:28:51.560
<v Speaker 1>dwarfed by things like Facebook in the future, but this,

0:28:50.920 --> 0:28:54.440
<v Speaker 1>this is before Facebook at the time, connecting you know,

0:28:54.840 --> 0:28:58.960
<v Speaker 1>a few million people simultaneously. That was a big deal. Yeah,

0:28:59.000 --> 0:29:03.160
<v Speaker 1>so so huge deal. Still not any way to generate revenue.

0:29:03.560 --> 0:29:12.680
<v Speaker 1>But let's take a quick break, all right, and now

0:29:12.800 --> 0:29:15.720
<v Speaker 1>let's get back to naps here. Alright, So, so two

0:29:15.800 --> 0:29:19.280
<v Speaker 1>thousand's coming gone. We're into two thousand and one, and

0:29:19.560 --> 0:29:24.640
<v Speaker 1>Napster receives an order to shut down. Uh, this is

0:29:24.680 --> 0:29:29.000
<v Speaker 1>an order court order to shut down its services because

0:29:29.520 --> 0:29:32.520
<v Speaker 1>the r I double A has said that napster is

0:29:33.000 --> 0:29:37.320
<v Speaker 1>complicit in copyright infringement suits. It's not just that it

0:29:37.600 --> 0:29:41.600
<v Speaker 1>is a service, it is actively helping people copyright. That's

0:29:41.640 --> 0:29:43.480
<v Speaker 1>essentially what it would have to be for it to

0:29:43.880 --> 0:29:46.400
<v Speaker 1>get around this whole d m C a safe harbor issue,

0:29:46.680 --> 0:29:49.560
<v Speaker 1>and that's a debatable thing. But the judge kind of

0:29:49.600 --> 0:29:53.040
<v Speaker 1>sided with the music industry. Uh. There was a stay

0:29:53.240 --> 0:29:55.840
<v Speaker 1>in the order to two days later. In fact, I

0:29:55.880 --> 0:29:58.800
<v Speaker 1>think a stay was enacted, right, so they didn't have

0:29:58.920 --> 0:30:02.600
<v Speaker 1>to shut down a media lee. However, not that much

0:30:02.640 --> 0:30:05.560
<v Speaker 1>longer they would get another order to shut down and

0:30:05.560 --> 0:30:07.600
<v Speaker 1>they actually would have to do it. Uh. And they

0:30:07.640 --> 0:30:10.520
<v Speaker 1>received right around the same time during that stay, they

0:30:10.520 --> 0:30:16.040
<v Speaker 1>received like sixty million dollars investment money from Burman Bertlesman,

0:30:16.120 --> 0:30:19.240
<v Speaker 1>of course, being a giant multimedia company that in fact

0:30:19.440 --> 0:30:22.160
<v Speaker 1>owned a bunch of the companies that were participating in

0:30:22.200 --> 0:30:24.800
<v Speaker 1>a lawsuit against Napster. Yeah, so you have to understand, Okay,

0:30:24.800 --> 0:30:29.600
<v Speaker 1>So Burlsman is this mega multimedia company based out of Germany,

0:30:29.760 --> 0:30:32.280
<v Speaker 1>all right, and it owns lots and lots of stuff,

0:30:32.320 --> 0:30:35.880
<v Speaker 1>lots of different divisions, and these different divisions don't necessarily

0:30:35.880 --> 0:30:38.280
<v Speaker 1>talk to each other. So one division sits there and

0:30:38.320 --> 0:30:40.640
<v Speaker 1>sees Napster and sees lots of potential in it as

0:30:40.680 --> 0:30:44.920
<v Speaker 1>turning it into a revenue generating service. Another division that

0:30:44.960 --> 0:30:47.360
<v Speaker 1>has nothing to do with that first division is seeing

0:30:47.440 --> 0:30:50.719
<v Speaker 1>Napster as the pirate that is killing its business and

0:30:50.720 --> 0:30:53.200
<v Speaker 1>it needs to go after it. Well, I think that really.

0:30:53.280 --> 0:30:55.680
<v Speaker 1>I mean, I think it was extremely savvy of Burtlsman

0:30:55.720 --> 0:30:58.520
<v Speaker 1>to be investing in them at the time, because they

0:30:58.560 --> 0:30:59.840
<v Speaker 1>were looking at it and they were going, this is

0:31:00.000 --> 0:31:02.520
<v Speaker 1>potentially the future. This is how they if you know,

0:31:02.560 --> 0:31:05.560
<v Speaker 1>what they're doing right now is crappy for us. But

0:31:05.640 --> 0:31:08.440
<v Speaker 1>if people people are excited about music, and that's great,

0:31:08.600 --> 0:31:10.720
<v Speaker 1>I think, and if we can monetize that. I think

0:31:10.720 --> 0:31:13.480
<v Speaker 1>Bertlesman would argue that retroactively it was not a savvy

0:31:13.520 --> 0:31:16.920
<v Speaker 1>move at all. Okay, well sure, but but you know,

0:31:17.000 --> 0:31:20.200
<v Speaker 1>they saw that where the future was going. Unfortunately was

0:31:20.240 --> 0:31:23.320
<v Speaker 1>the wrong time to implement it, because it just turned

0:31:23.320 --> 0:31:26.400
<v Speaker 1>out that the the hornets Nest that had been stirred

0:31:26.480 --> 0:31:31.600
<v Speaker 1>up was so great as to totally derail any efforts

0:31:31.640 --> 0:31:37.440
<v Speaker 1>in turning Napster into a quote unquote legitimate revenue generator service. Right, yeah, Well,

0:31:37.440 --> 0:31:43.040
<v Speaker 1>they installed Conrad Hilbert's ass the new CEO, hank Berry

0:31:43.120 --> 0:31:48.960
<v Speaker 1>steps aside, and meanwhile, like just just as Conrad Hilber's

0:31:49.000 --> 0:31:52.520
<v Speaker 1>was taking over, hank Berry had just gone before Congress

0:31:52.840 --> 0:31:56.800
<v Speaker 1>and asked Congress to to form some sort of industry

0:31:56.800 --> 0:32:02.120
<v Speaker 1>wide license agreement for internet broadcast similar to what radio has,

0:32:02.960 --> 0:32:06.320
<v Speaker 1>and his His argument was that really we're just another

0:32:06.400 --> 0:32:09.520
<v Speaker 1>distribution platform just like radio, so really we should we

0:32:09.560 --> 0:32:12.800
<v Speaker 1>should have the same opportunity to license music the way

0:32:12.920 --> 0:32:16.160
<v Speaker 1>radio does. The problem with the problem with establishing a

0:32:16.200 --> 0:32:19.880
<v Speaker 1>license for every single file is that it's impossible to

0:32:19.920 --> 0:32:24.840
<v Speaker 1>do because take take a take a typical album, that

0:32:24.960 --> 0:32:28.240
<v Speaker 1>album might have multiple producers on it, and each producer

0:32:28.320 --> 0:32:31.479
<v Speaker 1>has some level of ownership of the tracks that are

0:32:31.480 --> 0:32:33.680
<v Speaker 1>on that album. Then you have the artists and they

0:32:33.760 --> 0:32:36.200
<v Speaker 1>also have some ownership on the tracks on that album,

0:32:36.240 --> 0:32:39.400
<v Speaker 1>the composition and of actual performance. Right, So securing a

0:32:39.480 --> 0:32:43.000
<v Speaker 1>license from every single cop you know, like everyone who

0:32:43.040 --> 0:32:46.080
<v Speaker 1>owns part of that content, it's impossible, you know. He

0:32:46.480 --> 0:32:49.560
<v Speaker 1>was saying that for one album, you might have to

0:32:49.600 --> 0:32:53.040
<v Speaker 1>secure hundreds of licenses just to be able to have

0:32:53.120 --> 0:32:55.840
<v Speaker 1>that one album, and then you multiplay that across the

0:32:55.920 --> 0:32:59.640
<v Speaker 1>hundreds of thousands of albums that have always existed in

0:32:59.640 --> 0:33:01.760
<v Speaker 1>the new ones that are coming out every year, and

0:33:01.840 --> 0:33:05.000
<v Speaker 1>you have an impossible situation. There's no way to legally

0:33:06.040 --> 0:33:08.520
<v Speaker 1>follow that rule. So what needs to happen is a

0:33:08.640 --> 0:33:13.680
<v Speaker 1>new legal way. He wasn't arguing, he wasn't arguing for

0:33:13.680 --> 0:33:16.600
<v Speaker 1>for piracy. He was just arguing for a new legal

0:33:16.640 --> 0:33:19.440
<v Speaker 1>means to license music, and that was getting really bogged

0:33:19.440 --> 0:33:22.200
<v Speaker 1>down in Congress. So then he ends up stepping aside

0:33:22.560 --> 0:33:27.640
<v Speaker 1>and uh and Conrad Hilbert takes over. Um. Conrad didn't

0:33:27.680 --> 0:33:31.480
<v Speaker 1>have a whole long time to operate Napster before it

0:33:31.600 --> 0:33:35.440
<v Speaker 1>got shut down. That was on June eleven, two thous one.

0:33:35.440 --> 0:33:38.880
<v Speaker 1>That's when Napster shut off its service. It still existed

0:33:39.040 --> 0:33:43.160
<v Speaker 1>as a corporate entity, and it started to really concentrate

0:33:43.240 --> 0:33:47.760
<v Speaker 1>on finding a way to create a legal music distribution service.

0:33:47.920 --> 0:33:50.760
<v Speaker 1>And I say legal with air quotes around it, because

0:33:50.880 --> 0:33:55.880
<v Speaker 1>Napster again would be arguing that what they did, they

0:33:55.920 --> 0:33:59.880
<v Speaker 1>were harbor, they were only connecting people to do illegal things, right,

0:34:00.000 --> 0:34:01.920
<v Speaker 1>and that that wasn't even the purpose of Napster. The

0:34:01.920 --> 0:34:05.480
<v Speaker 1>purpose of Napster was sharing music, and that that, you know,

0:34:05.520 --> 0:34:07.560
<v Speaker 1>it's the fact that people were using it to share

0:34:07.680 --> 0:34:11.520
<v Speaker 1>music illegally. That wasn't Napster's fault. And you can argue

0:34:11.520 --> 0:34:14.959
<v Speaker 1>whether or not that's naive or sincere. That's not really

0:34:14.960 --> 0:34:17.120
<v Speaker 1>our place to do that. I mean, you could certainly,

0:34:17.400 --> 0:34:20.680
<v Speaker 1>you certainly could have used Napster in a perfectly legal

0:34:20.760 --> 0:34:24.480
<v Speaker 1>means if an artist had given full full permission, like

0:34:24.560 --> 0:34:26.960
<v Speaker 1>I want this, you can distribute this any way you like.

0:34:27.320 --> 0:34:30.759
<v Speaker 1>I have no I release all claim to it. Otherwise

0:34:30.800 --> 0:34:33.200
<v Speaker 1>I just want my music out there. Then it would

0:34:33.200 --> 0:34:36.240
<v Speaker 1>have been perfectly legal to to distribute that across napster.

0:34:37.400 --> 0:34:39.160
<v Speaker 1>It was the problem. The problem was there were people

0:34:39.200 --> 0:34:42.160
<v Speaker 1>doing that with stuff where that what they didn't have

0:34:42.200 --> 0:34:44.319
<v Speaker 1>that they have that permission. And now you could ask,

0:34:44.719 --> 0:34:48.520
<v Speaker 1>how is this different from taking my copy of a

0:34:48.600 --> 0:34:51.279
<v Speaker 1>CD that I've bought, making a copy and giving it

0:34:51.320 --> 0:34:54.120
<v Speaker 1>to law. Yeah, all I've done is just changed the

0:34:54.160 --> 0:34:57.680
<v Speaker 1>way that Lauren has has received that music. And is

0:34:57.719 --> 0:35:01.799
<v Speaker 1>it my fault that Lauren and maybe two point four

0:35:01.880 --> 0:35:04.600
<v Speaker 1>million people I don't know got that music check I

0:35:04.640 --> 0:35:09.000
<v Speaker 1>don't know. Um, so it got really complex. Yeah. Yeah.

0:35:09.480 --> 0:35:11.880
<v Speaker 1>So then the next note that I have is in

0:35:11.920 --> 0:35:14.440
<v Speaker 1>two thousand two when UM the you know, the company

0:35:14.560 --> 0:35:18.040
<v Speaker 1>was was still shuttered but but working um and they

0:35:18.320 --> 0:35:20.640
<v Speaker 1>entered into a beta test of a secure file trading

0:35:20.680 --> 0:35:26.239
<v Speaker 1>network that January. Yeah, and uh, and that was it

0:35:26.360 --> 0:35:28.360
<v Speaker 1>was something they were really seriously working on at the

0:35:28.360 --> 0:35:30.239
<v Speaker 1>same time as trying to figure out a way to

0:35:30.880 --> 0:35:35.440
<v Speaker 1>stave off the growing financial problems they were facing as

0:35:35.480 --> 0:35:37.960
<v Speaker 1>a result of these lawsuits. Yeah, yeah, they were so

0:35:37.960 --> 0:35:41.120
<v Speaker 1>serious that as a February Burtlesman just kind of offered

0:35:41.120 --> 0:35:43.239
<v Speaker 1>to buy the company I think for for like like

0:35:43.480 --> 0:35:45.600
<v Speaker 1>twenty million, like not not a whole lot, it was.

0:35:45.640 --> 0:35:48.040
<v Speaker 1>It was, yeah, in addition comparative. It was addition, in

0:35:48.080 --> 0:35:50.680
<v Speaker 1>addition to the money they had already invested into the company,

0:35:50.760 --> 0:35:56.040
<v Speaker 1>which was I think I could be, I could be.

0:35:56.080 --> 0:35:58.279
<v Speaker 1>You know, there are a lot of interesting reports on this,

0:35:58.360 --> 0:36:00.480
<v Speaker 1>so it's kind of hard to follow. It's a little

0:36:00.480 --> 0:36:03.719
<v Speaker 1>bit timmy wymy, but yeah, exactly whibbly wobbly. In May

0:36:03.760 --> 0:36:09.480
<v Speaker 1>two thousand two, Sean Fanning and Conrad Hilbert's both resigned. Right.

0:36:09.800 --> 0:36:12.920
<v Speaker 1>This was John Fanning, you know, kind of tried to

0:36:13.040 --> 0:36:14.960
<v Speaker 1>organize a coup. From the way that I read it,

0:36:15.840 --> 0:36:19.759
<v Speaker 1>he was he was trying to oust uh Hummer and

0:36:19.960 --> 0:36:23.319
<v Speaker 1>Hank Berry and all the venture capitalists and and there

0:36:23.360 --> 0:36:25.759
<v Speaker 1>was all of this in fighting within the company going on.

0:36:26.400 --> 0:36:29.640
<v Speaker 1>Fanning eventually filed a lawsuit to have Barry and Hummer

0:36:29.719 --> 0:36:32.080
<v Speaker 1>dismissed from the board of directors. Suit was thrown out

0:36:32.080 --> 0:36:34.560
<v Speaker 1>of court. But but but yeah, as of many things

0:36:34.600 --> 0:36:39.439
<v Speaker 1>had gotten so bad that um that Sean Fanning he quits. Yeah. Yeah.

0:36:39.480 --> 0:36:42.959
<v Speaker 1>And another interesting note is that Sean Fanning apparently never

0:36:43.080 --> 0:36:46.400
<v Speaker 1>drew more than just a regular like paycheck. Yeah yeah.

0:36:46.440 --> 0:36:48.960
<v Speaker 1>His paycheck was just it was like a middle of

0:36:49.040 --> 0:36:51.920
<v Speaker 1>the company type of paycheck. After after founding it, he

0:36:51.960 --> 0:36:54.200
<v Speaker 1>worked as he worked as a grant as a coder. Yeah.

0:36:54.200 --> 0:36:57.000
<v Speaker 1>In fact, he apparently started getting into trouble because he

0:36:57.040 --> 0:36:59.960
<v Speaker 1>was getting so many requests for interviews back when naps

0:37:00.080 --> 0:37:02.080
<v Speaker 1>Or was really in the news for all this this

0:37:02.640 --> 0:37:05.720
<v Speaker 1>legal battle stuff. He was getting so many requests for interviews,

0:37:05.760 --> 0:37:10.320
<v Speaker 1>he wasn't able to meet his his coding uh responsibilities,

0:37:10.360 --> 0:37:12.919
<v Speaker 1>and he started getting in trouble from his boss. Keeping

0:37:12.960 --> 0:37:15.200
<v Speaker 1>in mind, he's the guy who built the tool. Yeah,

0:37:14.880 --> 0:37:17.880
<v Speaker 1>he's the guy who kind of technically hired his boss.

0:37:17.880 --> 0:37:20.040
<v Speaker 1>So and now his boss is like, you kind of

0:37:20.080 --> 0:37:23.520
<v Speaker 1>need to um, you kinda need to get back to work, buddy. Yeah,

0:37:23.560 --> 0:37:26.480
<v Speaker 1>but but so so um Napster denied this sale to

0:37:26.520 --> 0:37:31.560
<v Speaker 1>Bertlesman and it kind of just sort of dies from there,

0:37:31.960 --> 0:37:35.120
<v Speaker 1>collapsed like a flawn in a cupboard and nice and

0:37:35.280 --> 0:37:37.040
<v Speaker 1>that it was trapped like a moth in a bath.

0:37:37.400 --> 0:37:40.319
<v Speaker 1>At that point, there were also the major labels were

0:37:40.360 --> 0:37:44.120
<v Speaker 1>trying to launch their own services. One of them was

0:37:44.160 --> 0:37:48.640
<v Speaker 1>called press Play, which was launched in I think around

0:37:48.640 --> 0:37:51.160
<v Speaker 1>two thousand two and it ended in two thousand three.

0:37:52.120 --> 0:37:54.720
<v Speaker 1>Another one was called music Net, which was also a failure.

0:37:55.080 --> 0:37:58.920
<v Speaker 1>And the problem was that buying music from these services

0:37:58.960 --> 0:38:02.160
<v Speaker 1>was often more ble than what people thought it was worth.

0:38:02.920 --> 0:38:06.600
<v Speaker 1>Again it was not. It became easier to pirate music

0:38:06.640 --> 0:38:08.760
<v Speaker 1>than it was to buy it, and if it's easier,

0:38:08.800 --> 0:38:11.120
<v Speaker 1>people will do it. And and other other companies like

0:38:11.120 --> 0:38:13.680
<v Speaker 1>a kaza and things like that were popping up. Yeah,

0:38:13.680 --> 0:38:16.120
<v Speaker 1>so so you had new Tela as well, you had

0:38:16.120 --> 0:38:19.920
<v Speaker 1>other file sharing uh services out there. They were picking

0:38:19.960 --> 0:38:23.640
<v Speaker 1>up where Napster had dropped off, and so there were

0:38:23.719 --> 0:38:26.520
<v Speaker 1>there were a lot of casualties in this whole rise

0:38:26.560 --> 0:38:28.600
<v Speaker 1>and fall of Napster. And you'll keep in mind this

0:38:28.680 --> 0:38:33.880
<v Speaker 1>is just two thousand two, and um, yeah, yeah, it happened.

0:38:33.880 --> 0:38:36.440
<v Speaker 1>I had no idea when we started doing this had

0:38:36.440 --> 0:38:38.839
<v Speaker 1>happened that fast. Because of such a huge name, right,

0:38:38.880 --> 0:38:40.800
<v Speaker 1>you just expect that it had at least a decade

0:38:40.840 --> 0:38:42.759
<v Speaker 1>worth of life. And of course we'll get into what

0:38:42.880 --> 0:38:45.719
<v Speaker 1>Napster is now in just a minute. But besides the

0:38:45.800 --> 0:38:48.719
<v Speaker 1>fact that you had Fanning who never drew anything more

0:38:48.719 --> 0:38:52.840
<v Speaker 1>than just a regular salary. Eileen Richardson had a huge

0:38:52.920 --> 0:38:57.400
<v Speaker 1>career setback. Business Week ran an article that essentially said

0:38:57.440 --> 0:38:59.719
<v Speaker 1>that all of the legal problems were mainly due to

0:38:59.760 --> 0:39:02.480
<v Speaker 1>the way Richardson was running the company, which was not

0:39:02.760 --> 0:39:05.640
<v Speaker 1>entirely accurate. I'm not very fair to her how she

0:39:05.680 --> 0:39:07.800
<v Speaker 1>was running the company and how she was marketing everything,

0:39:08.239 --> 0:39:10.440
<v Speaker 1>because she was she was very like like free love

0:39:10.520 --> 0:39:14.600
<v Speaker 1>about the music. And but yeah, apparently that that that

0:39:15.000 --> 0:39:19.560
<v Speaker 1>hit her pretty hard. And also the Bertelsman CEO, Thomas

0:39:19.600 --> 0:39:24.880
<v Speaker 1>Milhoff was was replaced. He was replaced by another CEO

0:39:25.080 --> 0:39:28.239
<v Speaker 1>when that Napster deal was went so sour, and plus

0:39:28.320 --> 0:39:30.719
<v Speaker 1>the economy itself, but you had to really crumble because

0:39:30.760 --> 0:39:33.239
<v Speaker 1>keep in mind, this is post dot com crash, and

0:39:33.280 --> 0:39:37.400
<v Speaker 1>the ramifications of that are still unfolding in two thousand two.

0:39:38.160 --> 0:39:44.439
<v Speaker 1>So you've got the the company just completely languishing. There's

0:39:44.520 --> 0:39:47.160
<v Speaker 1>there's very little of it left and ends up going

0:39:47.160 --> 0:39:51.359
<v Speaker 1>into Chapter eleven bankruptcy. And then there's a a bankruptcy

0:39:51.520 --> 0:39:54.960
<v Speaker 1>auction held in two thousand two. This is still happening

0:39:54.960 --> 0:39:58.399
<v Speaker 1>like right after another, and a company called Rock CEO

0:39:58.680 --> 0:40:03.160
<v Speaker 1>purchases the assets of Napster in an auction in two

0:40:03.160 --> 0:40:08.080
<v Speaker 1>thousand two. They also that same company purchased that failed

0:40:08.200 --> 0:40:12.040
<v Speaker 1>music service called press Play in two thousand three, and

0:40:12.120 --> 0:40:14.839
<v Speaker 1>so they decided to use the the kind of the

0:40:14.960 --> 0:40:18.840
<v Speaker 1>cashet of Napster's name and the foundation of the press

0:40:18.920 --> 0:40:24.840
<v Speaker 1>Play service and combined them together to form Voltron. Except

0:40:24.840 --> 0:40:28.280
<v Speaker 1>by Voltron, I mean a legal music service that everyone

0:40:28.400 --> 0:40:32.040
<v Speaker 1>knows the name of because everyone's heard the name Napster. Yes,

0:40:32.600 --> 0:40:36.000
<v Speaker 1>So they take some time to develop this, and the

0:40:36.040 --> 0:40:38.879
<v Speaker 1>reason why it took so long is that they had

0:40:38.920 --> 0:40:44.239
<v Speaker 1>to establish those licenses that Napster never could get hold of. Now, Uh,

0:40:44.480 --> 0:40:47.000
<v Speaker 1>they had been Napster been trying to do that for

0:40:47.440 --> 0:40:51.360
<v Speaker 1>especially the last two years of its existence and and failed.

0:40:51.440 --> 0:40:54.520
<v Speaker 1>And so yeah, and meanwhile, companies like rhapsody Um, which

0:40:54.600 --> 0:40:56.680
<v Speaker 1>was another it wasn't a file sharing thing that it

0:40:56.719 --> 0:41:00.560
<v Speaker 1>was a music music subscription plan. Yeah, we're starting text

0:41:01.080 --> 0:41:04.319
<v Speaker 1>you started to see some early examples of other music

0:41:04.360 --> 0:41:08.880
<v Speaker 1>subscription services. Uh, Rock CEO would take years to develop this.

0:41:09.000 --> 0:41:10.839
<v Speaker 1>It would actually not be until two thousand and six.

0:41:10.920 --> 0:41:13.440
<v Speaker 1>So this is four years after they bought the assets

0:41:13.480 --> 0:41:18.680
<v Speaker 1>of Napster that they launched the free Napster service. They

0:41:19.040 --> 0:41:23.640
<v Speaker 1>place Chris go Rog as the chairman and CEO of Napster,

0:41:24.320 --> 0:41:27.239
<v Speaker 1>and in that time, what Napster did was it used

0:41:27.480 --> 0:41:32.520
<v Speaker 1>ads to support a free web based streaming experience. Now

0:41:32.600 --> 0:41:36.360
<v Speaker 1>you could stream any song that was in Napster's catalog

0:41:36.960 --> 0:41:40.840
<v Speaker 1>a maximum of three times. After that, you had to

0:41:40.880 --> 0:41:44.640
<v Speaker 1>either purchase the song or never listen to it again,

0:41:46.200 --> 0:41:48.920
<v Speaker 1>at least not on Napster. Yeah, you had to. You

0:41:49.000 --> 0:41:51.160
<v Speaker 1>had to purchase the song. Now. Nice thing about is

0:41:51.239 --> 0:41:53.840
<v Speaker 1>that you could purchase a DRM free version of the

0:41:54.000 --> 0:41:56.439
<v Speaker 1>MP three of whatever song it was, so you didn't

0:41:56.440 --> 0:41:59.239
<v Speaker 1>have to worry about Okay, well you can buy this song,

0:41:59.360 --> 0:42:01.279
<v Speaker 1>but you can only play it on three machines and

0:42:01.320 --> 0:42:03.719
<v Speaker 1>after that that's it, because that was one of the

0:42:03.760 --> 0:42:06.200
<v Speaker 1>big problems of early DRM music is that you could

0:42:06.239 --> 0:42:08.160
<v Speaker 1>it would limit how many machines you could put it on.

0:42:08.600 --> 0:42:11.319
<v Speaker 1>And you know, here's the thing about technology, folks. Our

0:42:11.400 --> 0:42:13.240
<v Speaker 1>stuff gets out of date and we want to replace

0:42:13.280 --> 0:42:15.680
<v Speaker 1>it occasionally. So if you tell me that I can

0:42:15.760 --> 0:42:18.279
<v Speaker 1>only load this on three machines, I'm like, well that's

0:42:18.280 --> 0:42:20.200
<v Speaker 1>I'm not gonna last like five years. Yeah, then I

0:42:20.280 --> 0:42:22.480
<v Speaker 1>have to buy the song again. What's what's the deal.

0:42:22.560 --> 0:42:25.040
<v Speaker 1>And this is where you bring into questions like, all right,

0:42:25.080 --> 0:42:27.520
<v Speaker 1>do you you don't Obviously you don't own the song

0:42:27.600 --> 0:42:30.920
<v Speaker 1>because you didn't make it, but you you own the

0:42:31.200 --> 0:42:35.160
<v Speaker 1>opportunity to experience that song within the realm of a

0:42:35.280 --> 0:42:39.600
<v Speaker 1>specific kind of license licensed for home use. And then

0:42:39.640 --> 0:42:42.080
<v Speaker 1>your their argument might might be, well, I want to

0:42:42.200 --> 0:42:44.040
<v Speaker 1>use it at home, but none of the things I

0:42:44.160 --> 0:42:48.399
<v Speaker 1>have will play it. Now. It's complicated. Uh and in fact,

0:42:48.440 --> 0:42:50.040
<v Speaker 1>we could probably do a full episode about that we've

0:42:50.080 --> 0:42:53.680
<v Speaker 1>talked about in previous ones. Well. Uh, So two thousand

0:42:53.719 --> 0:42:56.760
<v Speaker 1>sicks they launch, Chris Gore is the chairman and CEO.

0:42:57.480 --> 0:43:01.600
<v Speaker 1>Uh and uh. They try to get it moving, but

0:43:01.680 --> 0:43:04.480
<v Speaker 1>it doesn't really catch on. For one thing, at this point,

0:43:04.520 --> 0:43:08.680
<v Speaker 1>they're starting to to really come into a competition with iTunes.

0:43:08.719 --> 0:43:11.879
<v Speaker 1>By now iTunes is really a thing. And so from

0:43:11.920 --> 0:43:13.920
<v Speaker 1>two thousand and six to two thousand and ten that

0:43:14.239 --> 0:43:18.200
<v Speaker 1>was Napster's existence. But in two thousand and ten, Gorg

0:43:18.360 --> 0:43:21.840
<v Speaker 1>ends up stepping down and the president of Napster also

0:43:22.000 --> 0:43:28.200
<v Speaker 1>steps down, and best Buy purchases Napster. So the Napster CEO,

0:43:28.719 --> 0:43:32.920
<v Speaker 1>Christopher Allen, becomes the general manager of Napster. Because now

0:43:33.000 --> 0:43:35.160
<v Speaker 1>it's owned by best Buy. It's no longer a thing

0:43:35.239 --> 0:43:39.680
<v Speaker 1>that ROXYO has, and his reporting relationship is to a

0:43:39.800 --> 0:43:44.799
<v Speaker 1>best Buy senior executive. So there's a new new sheriff

0:43:44.960 --> 0:43:48.600
<v Speaker 1>in town in a sense. And from two thousand and

0:43:48.600 --> 0:43:50.680
<v Speaker 1>ten to two thousand eleven it's run as a best

0:43:50.719 --> 0:43:54.920
<v Speaker 1>Buy company. And in two thousand eleven, Rhapsody, which Lauren

0:43:54.960 --> 0:43:58.600
<v Speaker 1>mentioned just a minute ago, acquires Napster and folds it

0:43:58.719 --> 0:44:01.560
<v Speaker 1>into its own streaming music service. So now Rahapsty and

0:44:01.640 --> 0:44:03.640
<v Speaker 1>Napster are buddy buddy. Yeah. I think that I think

0:44:03.680 --> 0:44:06.400
<v Speaker 1>that Rapsody had been in close affiliation with best Buy

0:44:06.440 --> 0:44:08.880
<v Speaker 1>at the time. Anyway, I think that that was the

0:44:08.960 --> 0:44:12.560
<v Speaker 1>official service for the best Buy line of MP three

0:44:12.600 --> 0:44:15.000
<v Speaker 1>players back when that was a thing. Yeah, and uh

0:44:15.120 --> 0:44:18.640
<v Speaker 1>and and Napster still exists now. Granted, keep in mind

0:44:18.680 --> 0:44:21.719
<v Speaker 1>the Napster we're talking about now. Really it has very

0:44:21.800 --> 0:44:24.279
<v Speaker 1>little connection to the Napster that was in the first

0:44:24.320 --> 0:44:26.680
<v Speaker 1>half of this podcast. Yeah, it's a it's a purely

0:44:26.800 --> 0:44:31.160
<v Speaker 1>subscription service. Um. You can use it to download or

0:44:31.320 --> 0:44:35.279
<v Speaker 1>stream music UM two different devicesferent devices mobile. You know,

0:44:35.719 --> 0:44:38.080
<v Speaker 1>it's got a sleek looking interface. Yeah, and you can

0:44:38.160 --> 0:44:40.279
<v Speaker 1>listen to it like you if you have a compatible

0:44:40.520 --> 0:44:42.440
<v Speaker 1>home entertainment system, you can listen to it on that.

0:44:42.719 --> 0:44:44.919
<v Speaker 1>You can listen to it on you know, like I said,

0:44:45.000 --> 0:44:48.680
<v Speaker 1>like a MP three players on the line of something

0:44:48.760 --> 0:44:52.279
<v Speaker 1>like like Pandora or or Spotify. Although you have you

0:44:52.320 --> 0:44:55.160
<v Speaker 1>have far more control than you would on Pandora right right.

0:44:55.200 --> 0:44:57.759
<v Speaker 1>And when you subscribe to it, you um cut out

0:44:57.760 --> 0:45:00.279
<v Speaker 1>all the ads and all that fans right. In fact,

0:45:00.280 --> 0:45:01.800
<v Speaker 1>you have to subscribe to it. You can have a

0:45:02.080 --> 0:45:05.600
<v Speaker 1>free fourteen day trials I recalled in the United States.

0:45:05.680 --> 0:45:07.239
<v Speaker 1>I can't speak for everywhere in the world. In the

0:45:07.360 --> 0:45:10.000
<v Speaker 1>United States, the current subscription rate as of the recording

0:45:10.000 --> 0:45:12.879
<v Speaker 1>of this podcast is nine dollars and cents per month.

0:45:13.560 --> 0:45:17.400
<v Speaker 1>And um and yeah, they have apps for Android iOS, BlackBerry,

0:45:17.440 --> 0:45:21.400
<v Speaker 1>Windows phone seven. Uh. They have extra features like tailored

0:45:21.440 --> 0:45:24.840
<v Speaker 1>playlists have been formed by various either you know, sometimes

0:45:24.880 --> 0:45:27.680
<v Speaker 1>their bands or an artist or sometimes it's like a

0:45:27.920 --> 0:45:30.120
<v Speaker 1>like a music critic for a magazine will make a

0:45:30.160 --> 0:45:32.239
<v Speaker 1>playlist and then they make it available on this so

0:45:32.360 --> 0:45:34.879
<v Speaker 1>that way you can listen to the music that people

0:45:34.960 --> 0:45:37.920
<v Speaker 1>cooler than you are listening to. That, by the way,

0:45:37.960 --> 0:45:41.120
<v Speaker 1>for me, that's everybody. I'm not I'm not saying like

0:45:41.360 --> 0:45:43.359
<v Speaker 1>you are cooler than I am. I know you knew

0:45:43.400 --> 0:45:45.200
<v Speaker 1>that already. I'm just let you know that I also

0:45:45.360 --> 0:45:49.799
<v Speaker 1>know that. So that's especially music wise, I will let

0:45:49.840 --> 0:45:52.600
<v Speaker 1>myself into that category as well. Yeah, I mean that

0:45:52.800 --> 0:45:55.479
<v Speaker 1>I was not aware of Neutral Milk Hotel until years

0:45:55.520 --> 0:45:57.640
<v Speaker 1>after they were a thing. That's that's the kind of

0:45:57.680 --> 0:45:59.640
<v Speaker 1>guy I am. But I was. I was on board

0:45:59.680 --> 0:46:01.600
<v Speaker 1>with mom It and Sons before any of you folks

0:46:01.640 --> 0:46:04.160
<v Speaker 1>knew who they were. Besides, unless Mumford and Sons is

0:46:04.200 --> 0:46:06.000
<v Speaker 1>listening to this podcast, in which case they probably knew

0:46:06.000 --> 0:46:08.680
<v Speaker 1>about it before I did, probably, But anyway, but yeah,

0:46:08.719 --> 0:46:11.520
<v Speaker 1>they also had the rapsy radio stations, so that's more

0:46:11.680 --> 0:46:14.080
<v Speaker 1>like Pandora, you know. And they have their own kind

0:46:14.080 --> 0:46:17.279
<v Speaker 1>of discovery algorithms as well, so that you can find

0:46:17.440 --> 0:46:19.719
<v Speaker 1>music that if you already like a certain kind of music,

0:46:19.800 --> 0:46:22.200
<v Speaker 1>you can talk about. But it is interesting if you

0:46:22.280 --> 0:46:24.560
<v Speaker 1>go back all the way back to the beginning days

0:46:24.600 --> 0:46:26.120
<v Speaker 1>of Napster and you look at some of the things

0:46:26.160 --> 0:46:29.759
<v Speaker 1>that Eileen Richardson said, it's the very basis for music

0:46:29.840 --> 0:46:33.160
<v Speaker 1>discovery and things like Pandora. Yeah, the idea she actually

0:46:33.239 --> 0:46:35.960
<v Speaker 1>says in that interview in Salon that if you like

0:46:36.160 --> 0:46:38.040
<v Speaker 1>a certain artist, you should be able to find other

0:46:38.200 --> 0:46:40.800
<v Speaker 1>music that's similar to that artist, which is exactly what

0:46:40.920 --> 0:46:44.440
<v Speaker 1>Pandora is all about, that the Musical Genome project. So

0:46:44.520 --> 0:46:46.920
<v Speaker 1>it's interesting that she was looking ahead and she was

0:46:46.960 --> 0:46:50.440
<v Speaker 1>seeing a future that wouldn't really come to maturity for

0:46:50.719 --> 0:46:53.000
<v Speaker 1>almost a decade. Yeah. I think in a lot of

0:46:53.040 --> 0:46:56.640
<v Speaker 1>ways Napster was was you know, it just was approaching

0:46:56.680 --> 0:47:00.920
<v Speaker 1>the industry in in an aggressively incorrect way. Um yeah, well,

0:47:01.040 --> 0:47:03.919
<v Speaker 1>and and and the industry was reacting in a very

0:47:04.440 --> 0:47:07.239
<v Speaker 1>uh like knee jerk way. So the combination of the

0:47:07.360 --> 0:47:09.440
<v Speaker 1>two meant that you were going to have nothing but

0:47:09.680 --> 0:47:12.680
<v Speaker 1>a collision. But also, yeah, just the internet infrastructure was

0:47:12.760 --> 0:47:15.719
<v Speaker 1>not quite there yet to provide monetization for this kind

0:47:15.760 --> 0:47:17.600
<v Speaker 1>of thing, and so you know, all of the ideas

0:47:17.600 --> 0:47:20.839
<v Speaker 1>that they had were really sound and just But really,

0:47:20.880 --> 0:47:23.080
<v Speaker 1>what I think it is is that the interesting thing

0:47:23.120 --> 0:47:25.080
<v Speaker 1>to me is that it really created the whole peer

0:47:25.160 --> 0:47:28.200
<v Speaker 1>to peer approach. I mean, there were other peer to

0:47:28.280 --> 0:47:31.560
<v Speaker 1>peer protocols that were coming into being right around the

0:47:31.640 --> 0:47:34.080
<v Speaker 1>same time as Napster, but Napster was the one that

0:47:34.480 --> 0:47:37.600
<v Speaker 1>thrust it into the spotlight and you know, peer to

0:47:37.680 --> 0:47:40.239
<v Speaker 1>peer is is is a completely legitimate way to get

0:47:40.280 --> 0:47:42.759
<v Speaker 1>information from one computer to another computer. It doesn't have

0:47:43.000 --> 0:47:46.560
<v Speaker 1>to be for nefarious purposes or piracy or whatever. And

0:47:46.719 --> 0:47:51.000
<v Speaker 1>so I'm very thankful that Napster existed as a way

0:47:51.120 --> 0:47:54.200
<v Speaker 1>to kind of get that as as an as as

0:47:54.239 --> 0:47:56.879
<v Speaker 1>a thing. I mean, without it, we might have gone

0:47:56.920 --> 0:47:59.719
<v Speaker 1>a few more years before anyone really realized the potential

0:47:59.840 --> 0:48:03.960
<v Speaker 1>for appear to pear transmissions. So that was something very

0:48:04.040 --> 0:48:07.800
<v Speaker 1>important in this whole Napster business. Alright, guys, that wraps

0:48:07.880 --> 0:48:10.600
<v Speaker 1>up this classic episode of tech Stuff. Hope you enjoyed it.

0:48:11.440 --> 0:48:14.680
<v Speaker 1>And if you have any suggestions for future topics something

0:48:14.760 --> 0:48:17.120
<v Speaker 1>that I have not covered or maybe I need to revisit,

0:48:17.760 --> 0:48:21.200
<v Speaker 1>let me know, send me a message on Facebook or Twitter.

0:48:21.520 --> 0:48:24.280
<v Speaker 1>The handle we use at both of those is text

0:48:24.320 --> 0:48:27.600
<v Speaker 1>stuff H s W. And I'll talk to you again

0:48:28.239 --> 0:48:35.239
<v Speaker 1>really soon. Y. Text Stuff is a production of I

0:48:35.360 --> 0:48:38.320
<v Speaker 1>Heart Radio's How Stuff Works. For more podcasts from my

0:48:38.440 --> 0:48:42.000
<v Speaker 1>heart Radio, visit the I heart Radio app, Apple Podcasts,

0:48:42.160 --> 0:48:44.160
<v Speaker 1>or wherever you listen to your favorite shows.