WEBVTT - USPS' Seaver Sees Cases for Autonomous and Drone Delivery

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<v Speaker 1>Welcome to the Bloomberg p m L Podcast. I'm Pim Fox.

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<v Speaker 1>Along with my co host Lisa Bramowitz. Each day we

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<v Speaker 1>bring you the most important, noteworthy, and useful interviews for

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<v Speaker 1>you and your money, whether you're at the grocery store

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<v Speaker 1>or the trading floor. Find the Bloomberg p m L

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<v Speaker 1>Podcast on Apple Podcasts, SoundCloud, and Bloomberg dot com. We

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<v Speaker 1>are broadcasting live from Baltimore. We are at the National

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<v Speaker 1>Postal Forum, which is a partner of the United States

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<v Speaker 1>Postal Service. And I was looking at doing some research

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<v Speaker 1>about the United States Postal Service, and I was surprised

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<v Speaker 1>to find that if this were a private company last year,

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<v Speaker 1>it would have been the thirty ninth biggest company in

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<v Speaker 1>the Fortune five hundred corporations, which is impressive. And with

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<v Speaker 1>us to give us a little bit of more perspective

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<v Speaker 1>on both the company and the broader market for shipping

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<v Speaker 1>and frankly, making mail relevant in an era where people

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<v Speaker 1>are hooked to their phones, is Kristin Siever, chief Information

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<v Speaker 1>Officer and executive vice president of the United States Postal Service,

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<v Speaker 1>and she joins us uh here now, so you know, Kristin,

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<v Speaker 1>one thing that we've been hearing a lot about is

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<v Speaker 1>the importance to sort of transform, uh, the way people

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<v Speaker 1>think about mail, the way that they track it, the

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<v Speaker 1>way that they observe it and experience it. What do

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<v Speaker 1>you think is going to be the biggest challenge in

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<v Speaker 1>the year ahead as you sort of look out, try

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<v Speaker 1>to make it modern but also catered to nostalgia and

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<v Speaker 1>you know, also uh the amazonification of our world absolutely well,

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<v Speaker 1>you know, I think one of our greatest challenges is

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<v Speaker 1>going to be to keep pace. We've done a lot

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<v Speaker 1>of work, as you'll see at the National Postal Forum,

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<v Speaker 1>UH in building technologies and platforms to track mail, to

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<v Speaker 1>provide value to mail UM. But our challenges to keep

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<v Speaker 1>that mail relevant, to work with our customers to help

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<v Speaker 1>them grow their businesses, and to work as every industry

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<v Speaker 1>he has to do right now at an incredible pace

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<v Speaker 1>to keep up and leverage these technologies to the best extent.

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<v Speaker 1>How difficult is it? I was just looking at the

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<v Speaker 1>US Post Services UH income statement recent income statement, UH,

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<v Speaker 1>and there was a four hune seventy four million dollar

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<v Speaker 1>year of your decline in the second quarter, and it

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<v Speaker 1>was in large part due to having to pre fund

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<v Speaker 1>seventy five years of retiree health benefits and how much

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<v Speaker 1>of that is a pressure on being able to adapt

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<v Speaker 1>to the changing environment. Yeah, the Postal Service faces significant

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<v Speaker 1>pressure when it comes to our finances and and how

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<v Speaker 1>we're run. And we really have three things that we're

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<v Speaker 1>trying to focus on. The first is for the Postal

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<v Speaker 1>Service to adapt quickly and to manage its operation. Uh,

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<v Speaker 1>to react to declining volumes, but also to compete where

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<v Speaker 1>volumes are increasing. Right, so that's quite a challenge. Are

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<v Speaker 1>the two challenges are legislative and regulatory and uh, we

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<v Speaker 1>have a positive bill that came out of committee for

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<v Speaker 1>postal reform that's really important to us. What's the what's

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<v Speaker 1>the substance of it. The substance of the Postal Reform

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<v Speaker 1>bill is basically allows us to address our retiree health

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<v Speaker 1>benefit There you go issue with integrating medicare, allows us

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<v Speaker 1>to use postal service demographics instead of federal government demographics

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<v Speaker 1>everythink about the postal Service. We have workers all over

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<v Speaker 1>the United States in um varying income levels. It allows

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<v Speaker 1>us to take back some of the exigent price increase,

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<v Speaker 1>and it also gives us a little bit of flexibility

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<v Speaker 1>for some new products and services. That we're excited about. Well, so,

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<v Speaker 1>since we all talk about Amazon so much and Amazon

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<v Speaker 1>is just decimating the entire retail sector. As what people

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<v Speaker 1>have been saying, Um, do you find that the US

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<v Speaker 1>Postal Service is able to keep up from a technological

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<v Speaker 1>point of view and being able to deliver all of

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<v Speaker 1>the boxes? And can you give us a sense of

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<v Speaker 1>how much the just sheer volume of packages has increased

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<v Speaker 1>over the past few years. Yeah, we've had double digit

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<v Speaker 1>increase in package volume year over year for the last

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<v Speaker 1>three years. But the thing that's been great about the

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<v Speaker 1>postal services that we have the delivery muscle deflects that

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<v Speaker 1>we go to every house, we go to every business,

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<v Speaker 1>and it's really been an opportunity for us to showcase

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<v Speaker 1>our strength what we've been doing for over two forty years.

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<v Speaker 1>But aren't there a lot more competitors because people are

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<v Speaker 1>looking and saying, wow, this is the future, right, this

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<v Speaker 1>is the reality is that you're gonna be able to

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<v Speaker 1>order something, pick something up, and then it's going to

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<v Speaker 1>come to your home. And so they're going to be

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<v Speaker 1>some probably shippers and delivery companies they're gonna try to compete. Absolutely. Um,

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<v Speaker 1>So one of the advantages we have is we've already

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<v Speaker 1>built out our network UH, and we leverage that network.

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<v Speaker 1>The other thing is, even with competition, which is fierce,

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<v Speaker 1>but we still deliver more e commerce packages than any

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<v Speaker 1>of the provider in the country. UH. And we will

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<v Speaker 1>continue to leverage our brand, our trusted presence, and everybody's

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<v Speaker 1>business and community UH to compete and to win for

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<v Speaker 1>that package delivery. We were talking earlier about drones. Are

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<v Speaker 1>those on your radar? They have to as this chief

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<v Speaker 1>information officer, absolutely and I get that question a lot. Okay, So,

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<v Speaker 1>so how do you for see drones playing into the

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<v Speaker 1>United States Postal Services business plan in the near future. Well,

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<v Speaker 1>I think for us, what's important is we have many

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<v Speaker 1>use cases for delivery. Right. We deliver in urban areas,

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<v Speaker 1>we deliver in rural areas. We deliver in the Grand Canyon.

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<v Speaker 1>So maybe there's maybe the dropdown packages into the into

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<v Speaker 1>the Colorado River go down and we've had delivery on

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<v Speaker 1>burrows into the Grand Canyons. That might be a possible

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<v Speaker 1>use case of drone delivery for the Postal Service. Right.

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<v Speaker 1>There are some places that are hard to get to UH,

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<v Speaker 1>and we definitely foresee um uses like that but we

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<v Speaker 1>can also use it to survey our own infrastructure. There's

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<v Speaker 1>many different use cases. So what we're doing is staying

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<v Speaker 1>in touch with the technology, staying in touch with the

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<v Speaker 1>regulations UH, and really scrubbing our use cases to see

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<v Speaker 1>where our best UH fit's gonna be. You know, we've

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<v Speaker 1>talked about how German postals, the German Postal Service in

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<v Speaker 1>particular has looked at autonomous driving vehicles to help reduce

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<v Speaker 1>costs and increase the delivery predictability. Has that been on

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<v Speaker 1>your radar at all? Absolutely? We we have some efforts

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<v Speaker 1>with autonomous working with academic institutions UH as far as

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<v Speaker 1>what would be the use case, how would we use

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<v Speaker 1>it in the postal service UM? For us, you know,

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<v Speaker 1>one of the things is we have such a significantly

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<v Speaker 1>large fleet, so over two hundred and seventy thousand vehicles,

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<v Speaker 1>so that have to be driven and maintained throughout throughout

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<v Speaker 1>the country to deliver the mail every day, and now

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<v Speaker 1>we deliver seven days a week. So we definitely foresee

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<v Speaker 1>that we'll have use cases for autonomous vehicles, whether it's

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<v Speaker 1>in actual delivery or we're also a huge logistics provider.

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<v Speaker 1>We have to get the mail from across the country.

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<v Speaker 1>So what how is much? How much has the ratio

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<v Speaker 1>between UH letters and packages changed? I imagine that once

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<v Speaker 1>upon a time there are more letters and fewer packages,

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<v Speaker 1>and now it has reversed. Right, It hasn't fully reversed.

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<v Speaker 1>Oh No, letters are still the predominant product that we have.

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<v Speaker 1>But basically as letters are declining, packages are increa using.

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<v Speaker 1>So we haven't crossed that great divide of where total

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<v Speaker 1>letter volume is less than packages. But you know, the

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<v Speaker 1>decline and letter volume is concerning UM and that's why

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<v Speaker 1>we have to compete for the package business and and

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<v Speaker 1>continue to deliver for the American public. What's going to

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<v Speaker 1>be the number one technological advancement in the next year

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<v Speaker 1>for USPS. I think the number one advancement that will

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<v Speaker 1>be able to leverage is our advanced analytics platform UH

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<v Speaker 1>to continue to provide value to the mail but also

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<v Speaker 1>to find ways to enhance our own business UH and

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<v Speaker 1>to find those opportunities that might allow us to reduce costs,

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<v Speaker 1>might allow us to produce new products. We put a

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<v Speaker 1>lot of investment into that over the last three years,

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<v Speaker 1>and now that's finally coming to fruition. Kind of what

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<v Speaker 1>we talked about before about being able to UH with

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<v Speaker 1>preeminent amera, talking about how people can look and scan

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<v Speaker 1>and see what's in their mailboxes without actually being there

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<v Speaker 1>and possibly even use some of the UH advertisement flaws delivery.

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<v Speaker 1>Today this year at the National Postal Forum, we have

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<v Speaker 1>two major platforms that were leveraging and formed delivery and

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<v Speaker 1>informed visibility, and they really go hand in hand. So

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<v Speaker 1>Informed Delivery is exciting because every consumer has access to

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<v Speaker 1>it and can sign up and and you know tomorrow

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<v Speaker 1>be looking at those images of their mail. Thank you

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<v Speaker 1>so much for joining us, Kristin sever It was really

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<v Speaker 1>a pleasure to speak with you. Christin Siever is chief

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<v Speaker 1>Information Officer and executive a vice president of the United

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<v Speaker 1>States Postal Service here in Baltimore, Maryland, where we are

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<v Speaker 1>broadcasting live from the National Postal for Forum right now, however,

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<v Speaker 1>I want to bring in Jonathan Nicholson, senior reporter at

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<v Speaker 1>Bloomberg b n A, to give us some perspective on

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<v Speaker 1>what we've gleaned so far from President Trump's hoped budget

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<v Speaker 1>anyway UH, and how likely it is that he is

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<v Speaker 1>going to get through some of what he wants. Jonathan,

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<v Speaker 1>Thank you so much for joining us Jonathan, Uh, what

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<v Speaker 1>have we gleaned so far about what President Trump would

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<v Speaker 1>like to see in the budget. Well, he goes through

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<v Speaker 1>a lot of One could argue sort of fiscal gymnastics

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<v Speaker 1>to try and um sort of square the circle of

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<v Speaker 1>of doing tax reform, increasing defense, UM, but also trying

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<v Speaker 1>to get to something close to balance by the end

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<v Speaker 1>of ten years, which has been a long term Republican

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<v Speaker 1>budget goal for a long time. So when doing so,

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<v Speaker 1>basically they rely on some economic growth projections that people

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<v Speaker 1>have some questions about, and they rely on some some

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<v Speaker 1>deep cuts in both the non defensivescretionary and some mandatory

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<v Speaker 1>entitlement spending programs. So I'll just go through some of

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<v Speaker 1>the headlines that I've been looking at. Some of the information.

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<v Speaker 1>People have said that it would hit uh, you know,

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<v Speaker 1>all of the welfare and sort of entitlement programs other

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<v Speaker 1>than Medicaid, for example. It would strip away a lot

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<v Speaker 1>more there. It would make it tougher to at some

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<v Speaker 1>of the tax breaks for lower income individuals. It would

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<v Speaker 1>remove uh, money for some of the offices that have

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<v Speaker 1>been expanded under under a former President Obama in favor

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<v Speaker 1>of bolstering defense. Right, I mean is that basically the gist.

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<v Speaker 1>I mean, what are sort of the areas that you

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<v Speaker 1>think are going to stick and have staying power through

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<v Speaker 1>all of the congressional negotiations that are inevitable. Well, it's

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<v Speaker 1>it's actually kind of tough to see exactly, um, how

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<v Speaker 1>much will stick and what specifically will stick. Um. Congressional

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<v Speaker 1>Republicans are actually in many cases being very publicly neutral

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<v Speaker 1>uh and privately, um, not very accepting of this, um

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<v Speaker 1>real appropriate. Well, because you know, it's one thing to

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<v Speaker 1>say that you want to balance the budget and so on,

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<v Speaker 1>it's quite another one actually comes to actually to put

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<v Speaker 1>the the you know, where the rubber beats the road. Um.

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<v Speaker 1>And so one of the things that's basically just had

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<v Speaker 1>the House chairman of the Appropriations Committee, the Freelinghouse and

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<v Speaker 1>put out a very neutral, uh, neither for it nor

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<v Speaker 1>against it kind of statement just a couple of minutes ago.

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<v Speaker 1>Or he said, yeah, our job is appropriators is to

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<v Speaker 1>exercise the power of the purse, which is not really

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<v Speaker 1>that newsy because that is their job, all right. So

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<v Speaker 1>it's basically a nonstatement. He doesn't really want to comment

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<v Speaker 1>on it one way or another. Can we get a

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<v Speaker 1>sense of history here with what past presidents have done

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<v Speaker 1>when they've released their budgets or their proposed budgets. How

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<v Speaker 1>much support do they generally get in advance from either

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<v Speaker 1>congressmen of their same party or reach across the aisle.

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<v Speaker 1>I mean, usually is their leg work that's done ahead

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<v Speaker 1>of time or is this always the opening salvo? It's

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<v Speaker 1>it's certainly an opening salvo. I mean, you know, there's

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<v Speaker 1>the running joke, it's it's almost clichete even joke about it. Now,

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<v Speaker 1>is that no matter what the party mixes of who

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<v Speaker 1>holds the who holds the Congress, who holds the White House,

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<v Speaker 1>that when the president sends up a budget, someone will

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<v Speaker 1>always say, quote, it's dead on arrival, um. And that

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<v Speaker 1>is the case with this one. The interesting thing here

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<v Speaker 1>is that this is the first year budget that has

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<v Speaker 1>taken this long to send it up UM, and it

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<v Speaker 1>still is lacking the details of the tax reform proposal

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<v Speaker 1>that they want to get to agreement on with the

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<v Speaker 1>House and Senate Republicans. UM. And yet it's still is

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<v Speaker 1>this's got this very The appropriators don't like the cuts

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<v Speaker 1>to discretionary spending, The moderates don't like the cuts to

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<v Speaker 1>some of the some of the entitlements, some of the

0:12:33.280 --> 0:12:36.080
<v Speaker 1>some of the social net programs. UM. So it's kind

0:12:36.080 --> 0:12:37.880
<v Speaker 1>of interesting that usually if you do have a budget

0:12:37.880 --> 0:12:41.680
<v Speaker 1>that has some degree of momentum to it, it usually

0:12:41.760 --> 0:12:45.120
<v Speaker 1>is the president's first year budget. And in that sense,

0:12:45.160 --> 0:12:47.760
<v Speaker 1>what we're seeing here today, particularly even with Trump even

0:12:47.760 --> 0:12:49.480
<v Speaker 1>out of out of the country, while this budget is

0:12:49.520 --> 0:12:53.760
<v Speaker 1>being dropped, is not nearly I think historically what we

0:12:53.840 --> 0:12:56.559
<v Speaker 1>usually see, um in terms of first year budget reaction.

0:12:57.240 --> 0:12:59.480
<v Speaker 1>You know, it's funny that you mentioned that he's President

0:12:59.520 --> 0:13:01.360
<v Speaker 1>Trump is at of the country, because that was my

0:13:01.440 --> 0:13:03.680
<v Speaker 1>first comment to why is he doing it now while

0:13:03.679 --> 0:13:06.120
<v Speaker 1>he's not here, to kind of do the rounds with

0:13:06.160 --> 0:13:09.240
<v Speaker 1>it and give people an explanation of why he's so

0:13:09.360 --> 0:13:12.560
<v Speaker 1>behind this particular plan, especially if people are coming out

0:13:12.559 --> 0:13:17.360
<v Speaker 1>with pretty neutral expressions of you know, how they assess it.

0:13:17.960 --> 0:13:21.120
<v Speaker 1>I mean, is that typical you're kind of implying, not

0:13:21.240 --> 0:13:24.240
<v Speaker 1>so much. And if it's not typical, was this planned

0:13:24.280 --> 0:13:27.160
<v Speaker 1>this way or did it just sort of happen this way? Well,

0:13:27.240 --> 0:13:32.440
<v Speaker 1>he was They picked this budget release date maybe about

0:13:32.480 --> 0:13:34.440
<v Speaker 1>two weeks ago or so. I think by then they

0:13:34.480 --> 0:13:36.760
<v Speaker 1>probably already had I would suspect at least they already

0:13:36.760 --> 0:13:39.480
<v Speaker 1>had the dates locked in for the international trip that

0:13:39.520 --> 0:13:43.040
<v Speaker 1>he that he's on now. UM. I do not recall

0:13:43.160 --> 0:13:45.280
<v Speaker 1>the last time a president was out of the country

0:13:45.280 --> 0:13:47.800
<v Speaker 1>when his budget dropped. But I also haven't checked, so

0:13:47.840 --> 0:13:50.280
<v Speaker 1>I wouldn't necessarily read too much in that. But you're right.

0:13:50.400 --> 0:13:53.400
<v Speaker 1>Usually it is the day when the president says, you know,

0:13:53.559 --> 0:13:57.360
<v Speaker 1>here's what we stand for fiscal fiscal policy wise. UM.

0:13:57.440 --> 0:14:01.280
<v Speaker 1>And today that burden is being basically borne by mc mulvaney,

0:14:01.320 --> 0:14:03.160
<v Speaker 1>who is you know, as a as a cabinet member,

0:14:03.160 --> 0:14:06.000
<v Speaker 1>as an MB person, but is not, you know, not

0:14:06.120 --> 0:14:10.600
<v Speaker 1>the president. UM. So so can you give me a sense, Jonathan,

0:14:10.760 --> 0:14:12.560
<v Speaker 1>of what the next steps are sort of how this

0:14:12.600 --> 0:14:17.840
<v Speaker 1>will move and be potentially implemented if at all. Uh.

0:14:17.880 --> 0:14:20.920
<v Speaker 1>There's sort of a two two things to watch for. Basically,

0:14:20.960 --> 0:14:26.000
<v Speaker 1>the House in Senate budget committees will take this under adversement,

0:14:26.280 --> 0:14:27.960
<v Speaker 1>you know, and take a look at it. They will

0:14:28.000 --> 0:14:31.640
<v Speaker 1>do their own budget resolutions, UM probably in June. UM

0:14:31.680 --> 0:14:36.040
<v Speaker 1>they have to do a budget resolution. If Republicans hope

0:14:36.080 --> 0:14:38.560
<v Speaker 1>to propiscate teen, if the Provolicans hope to do tax

0:14:38.560 --> 0:14:43.120
<v Speaker 1>reform with Republican only votes as they plan, UM is

0:14:43.320 --> 0:14:45.760
<v Speaker 1>so so what you look with for that is whether

0:14:45.880 --> 0:14:49.840
<v Speaker 1>or not they set up some reconciliation structions for tax

0:14:49.840 --> 0:14:53.480
<v Speaker 1>reform and for some of these spending cuts that that

0:14:53.560 --> 0:14:55.600
<v Speaker 1>Trump is wanting. That's one measure of how much of

0:14:55.640 --> 0:14:58.680
<v Speaker 1>this one get actually potentially enacted into law. The other

0:14:58.720 --> 0:15:02.520
<v Speaker 1>aspect of the appropriations processes, well, the appropriators marked to

0:15:02.560 --> 0:15:07.400
<v Speaker 1>the one point zero six five trillion of appropriated dollars

0:15:07.440 --> 0:15:10.640
<v Speaker 1>that are set up in this in this budget UM,

0:15:10.720 --> 0:15:13.400
<v Speaker 1>and that seems to be a little bit closer to

0:15:13.400 --> 0:15:17.080
<v Speaker 1>to being UM to happening. I think there's still a

0:15:17.160 --> 0:15:20.200
<v Speaker 1>question of how they do the defense non defense mix,

0:15:20.440 --> 0:15:23.360
<v Speaker 1>which they probably will not do UM as much of

0:15:23.400 --> 0:15:27.720
<v Speaker 1>a mix toward defense as Trump as proposed. UM. Jonathan,

0:15:27.760 --> 0:15:30.760
<v Speaker 1>I'm looking at a headline on the Bloomberg. Trump's three

0:15:30.800 --> 0:15:35.200
<v Speaker 1>point six trillion dollar budget cuts hit his own supporters hard.

0:15:35.200 --> 0:15:38.320
<v Speaker 1>In other words, the people who are going to be

0:15:38.400 --> 0:15:42.600
<v Speaker 1>the worst benefited to the least benefited from his current

0:15:42.600 --> 0:15:45.320
<v Speaker 1>proposal are some of the people who supported him the most.

0:15:45.320 --> 0:15:48.800
<v Speaker 1>Can you explain how that is? Oh, well, there's a

0:15:48.840 --> 0:15:52.760
<v Speaker 1>there's a lot of political reporting about how much of

0:15:52.760 --> 0:15:58.560
<v Speaker 1>his support UM was in sort of UM hard scrabble economically, UM,

0:15:59.160 --> 0:16:03.120
<v Speaker 1>tough areas West Virginia, Kentucky, so on. Uh. And in

0:16:03.160 --> 0:16:06.440
<v Speaker 1>those areas, many of those many that's probing one, but

0:16:07.000 --> 0:16:11.520
<v Speaker 1>a certain proportion are on say, social Security disability, which

0:16:11.600 --> 0:16:14.120
<v Speaker 1>is one of the things that is proposed to be

0:16:14.160 --> 0:16:19.000
<v Speaker 1>cut on this. Another is UM uh snap what used

0:16:19.040 --> 0:16:22.720
<v Speaker 1>to be called food stamps. UM. So this certainly looks

0:16:22.800 --> 0:16:27.120
<v Speaker 1>at those at those areas UM and and and to

0:16:27.200 --> 0:16:33.000
<v Speaker 1>the extent that those are concentrated among rural rural supporters

0:16:33.080 --> 0:16:35.920
<v Speaker 1>of of Trump, UH, it would indeed be certain fighting

0:16:36.040 --> 0:16:38.920
<v Speaker 1>fighting hand they want to bring in back. Jonathan Nicholson,

0:16:38.960 --> 0:16:41.320
<v Speaker 1>senior reporter at Bloomberg b NA, to give us a

0:16:41.320 --> 0:16:43.960
<v Speaker 1>little bit of perspective, Jonathan, what stood out to you

0:16:44.080 --> 0:16:47.160
<v Speaker 1>as sort of the most important thing uh that mcmulhenney

0:16:47.240 --> 0:16:50.200
<v Speaker 1>just said. There were two things that struck me. UM.

0:16:50.320 --> 0:16:53.480
<v Speaker 1>One is he's kind of picked the three percent growth

0:16:53.560 --> 0:16:56.040
<v Speaker 1>rate as his hill to die on UM, which I

0:16:56.080 --> 0:16:58.240
<v Speaker 1>think is going to be a tough sell when he

0:16:58.280 --> 0:17:01.240
<v Speaker 1>appears before the Budget Committee is uh tomorrow in the

0:17:01.320 --> 0:17:04.119
<v Speaker 1>day after UM. A lot of mainstream economists think that

0:17:04.119 --> 0:17:07.800
<v Speaker 1>that's just not credible UM and uh. And so that's

0:17:07.880 --> 0:17:10.080
<v Speaker 1>the fact he stucked his guns on that seems that's

0:17:10.080 --> 0:17:12.800
<v Speaker 1>gonna be an issue. The other thing was he changed

0:17:12.840 --> 0:17:18.720
<v Speaker 1>his wording on on Social Security to say social Security retirement. UM. Now,

0:17:18.720 --> 0:17:20.359
<v Speaker 1>in the past couple of days and the previous and

0:17:20.359 --> 0:17:21.800
<v Speaker 1>so on, they've been talking about they haven't they don't

0:17:21.840 --> 0:17:25.080
<v Speaker 1>touch social Security. UM. But I think when they talk

0:17:25.119 --> 0:17:27.680
<v Speaker 1>when they're doing the disability insurance, which is part of

0:17:27.680 --> 0:17:30.200
<v Speaker 1>the Social Security program and has included when you hear

0:17:30.200 --> 0:17:32.520
<v Speaker 1>those dates about win social Security goes bankrupt and so on,

0:17:32.760 --> 0:17:34.239
<v Speaker 1>it's a separate trust fund that they put the old

0:17:34.320 --> 0:17:37.720
<v Speaker 1>dates Survivors Trust Fund and the Disability Insurance Trust Fund

0:17:37.720 --> 0:17:40.119
<v Speaker 1>together called social Security and say it goes bankrupting X

0:17:40.240 --> 0:17:42.400
<v Speaker 1>y Z year or so on. UM. I think it's

0:17:42.440 --> 0:17:44.560
<v Speaker 1>interesting that he sort of walked that back to say

0:17:44.600 --> 0:17:49.479
<v Speaker 1>social Security retirement UM as seemingly a tacit acknowledgement of

0:17:49.520 --> 0:17:51.920
<v Speaker 1>that criticism that they were trying to be evasive there.

0:17:52.720 --> 0:17:54.600
<v Speaker 1>You know. I thought it was also interesting that the

0:17:54.680 --> 0:17:58.040
<v Speaker 1>way that the Trump administration is going to measure the

0:17:58.320 --> 0:18:01.320
<v Speaker 1>success of programs in the passion of programs is not

0:18:01.359 --> 0:18:04.119
<v Speaker 1>how many people they serve, but by how many people

0:18:04.160 --> 0:18:06.560
<v Speaker 1>get off of some of the entitlement programs. So that

0:18:06.680 --> 0:18:09.360
<v Speaker 1>stand out to you or what does that actually mean

0:18:09.400 --> 0:18:15.080
<v Speaker 1>to you? That's a longstanding um rhetorical point that a

0:18:15.119 --> 0:18:20.160
<v Speaker 1>lot of a lot of anti spending Republicans have, basically

0:18:20.160 --> 0:18:22.159
<v Speaker 1>that you can't measure the success of programs by the

0:18:22.200 --> 0:18:25.400
<v Speaker 1>amount of money spent um. Now, there's usually a path

0:18:25.480 --> 0:18:30.040
<v Speaker 1>for this, given for defense, because defense, as his budget

0:18:30.080 --> 0:18:33.440
<v Speaker 1>has been about doubled over the last seventeen years or so. Um.

0:18:33.480 --> 0:18:35.600
<v Speaker 1>But now the other aspect of that is that he

0:18:35.600 --> 0:18:38.000
<v Speaker 1>has a point in the sense that CBO does assume

0:18:38.640 --> 0:18:41.600
<v Speaker 1>that if inflation is three percent, then for a program

0:18:41.640 --> 0:18:43.360
<v Speaker 1>to do the same thing next year, is it needs

0:18:43.359 --> 0:18:46.639
<v Speaker 1>at least a three percent increase. So in that sense

0:18:47.119 --> 0:18:52.360
<v Speaker 1>there are sort of inflation expectations ratcheted into the CBO

0:18:53.080 --> 0:18:57.239
<v Speaker 1>nonpartisan baseline. You know, I thought that it was also uh,

0:18:57.440 --> 0:18:58.840
<v Speaker 1>you know, I want to go back to the wall

0:18:59.280 --> 0:19:02.120
<v Speaker 1>comments pick as people have said that there really hasn't

0:19:02.160 --> 0:19:06.720
<v Speaker 1>been uh much money put aside to finance this program

0:19:06.760 --> 0:19:10.119
<v Speaker 1>to build a wall between the United States and Mexico.

0:19:10.280 --> 0:19:13.640
<v Speaker 1>People question, perhaps President Trump doesn't really mean a physical wall,

0:19:13.720 --> 0:19:15.880
<v Speaker 1>but something that's a little bit more I'm a mix

0:19:15.920 --> 0:19:20.040
<v Speaker 1>between more surveillance and uh and some physical building. But

0:19:20.280 --> 0:19:23.240
<v Speaker 1>but Mitmilviny said, we are dead serious about the border wall,

0:19:23.240 --> 0:19:25.080
<v Speaker 1>and this is one of his top three priorities. What

0:19:25.240 --> 0:19:27.119
<v Speaker 1>is that? What does that signifying? Where? Where? Where is

0:19:27.160 --> 0:19:30.119
<v Speaker 1>the money going to come from? Well, in the in

0:19:30.160 --> 0:19:32.880
<v Speaker 1>the budget, say they did one point six billion for

0:19:32.880 --> 0:19:35.560
<v Speaker 1>for the wall, at least sort of start getting started.

0:19:36.240 --> 0:19:39.640
<v Speaker 1>I think the significance of that is that when when

0:19:39.680 --> 0:19:42.560
<v Speaker 1>it comes time in September, everyone here on the Hill

0:19:42.600 --> 0:19:45.240
<v Speaker 1>seems resigned to the idea already that we're looking at

0:19:45.240 --> 0:19:48.240
<v Speaker 1>a continuing resolution come September to keep the government open.

0:19:48.760 --> 0:19:50.560
<v Speaker 1>And so that will mean that again there will need

0:19:50.560 --> 0:19:54.160
<v Speaker 1>to be democratic support for doing so. And so that's

0:19:54.160 --> 0:19:56.000
<v Speaker 1>where you set up this question whether we're going to

0:19:56.119 --> 0:19:59.359
<v Speaker 1>have a shutdown showdown, whether Trump will follow through and

0:19:59.400 --> 0:20:01.159
<v Speaker 1>what he said a couple weeks ago about you know,

0:20:01.240 --> 0:20:05.359
<v Speaker 1>a good shutdown, things like that, UM, and so in

0:20:05.480 --> 0:20:08.480
<v Speaker 1>that debate, should that happen in September as people seem

0:20:08.520 --> 0:20:11.560
<v Speaker 1>to expect. Um this question of wall funding, which was

0:20:11.640 --> 0:20:15.880
<v Speaker 1>sort of sort of worked through and sort of elited

0:20:16.200 --> 0:20:19.440
<v Speaker 1>or sort of you know, kind of danced around in

0:20:19.600 --> 0:20:22.760
<v Speaker 1>flashed omnibus. UM. If that it truly is one of

0:20:22.800 --> 0:20:26.840
<v Speaker 1>the top three priorities for the administration, then that could

0:20:26.840 --> 0:20:29.520
<v Speaker 1>be a very big sticking point come September. That would

0:20:29.520 --> 0:20:32.840
<v Speaker 1>be that races of flag there seems to me, Um,

0:20:32.840 --> 0:20:34.560
<v Speaker 1>And just going back to what you were saying about

0:20:34.560 --> 0:20:37.479
<v Speaker 1>the three growth rate, you're you flagged and rightly so

0:20:37.560 --> 0:20:39.680
<v Speaker 1>that a lot of economist say it that is not probable.

0:20:40.119 --> 0:20:43.240
<v Speaker 1>In the New York term. You have people including Harvard

0:20:43.240 --> 0:20:45.479
<v Speaker 1>professor Larry Summers, coming out and saying that just does

0:20:45.520 --> 0:20:48.080
<v Speaker 1>not seem, uh in the cards, given the fact that

0:20:48.080 --> 0:20:50.879
<v Speaker 1>you do have an aging population and just generally slower

0:20:50.920 --> 0:20:53.879
<v Speaker 1>growth around the world. Do you expect there to be

0:20:54.000 --> 0:20:56.760
<v Speaker 1>hearings where we have economists coming in and sort of

0:20:56.920 --> 0:20:59.760
<v Speaker 1>throwing cold water on that three percent rate? Or is

0:20:59.760 --> 0:21:01.240
<v Speaker 1>this is this it? I mean it is this going

0:21:01.320 --> 0:21:03.919
<v Speaker 1>to be basically, uh, you either have to accept it

0:21:04.080 --> 0:21:05.880
<v Speaker 1>or you aren't even going to debate on the same

0:21:05.960 --> 0:21:08.600
<v Speaker 1>on the same playing field. With respect to this budget,

0:21:09.920 --> 0:21:12.000
<v Speaker 1>I assume it'll be a little bit more of a

0:21:12.040 --> 0:21:15.800
<v Speaker 1>he said. She said, I mean, I think the Republicans controls,

0:21:16.240 --> 0:21:19.479
<v Speaker 1>you know, the both chambers, so that they can they

0:21:19.520 --> 0:21:22.479
<v Speaker 1>can control what hearings are called. Um. I'm sure if

0:21:22.520 --> 0:21:24.520
<v Speaker 1>Democrats control one of the chambers, they would love to

0:21:24.560 --> 0:21:27.800
<v Speaker 1>have a hearing on what are realistic economic growth projections

0:21:28.240 --> 0:21:31.959
<v Speaker 1>given the the aging and less productive workforce. Um. But

0:21:32.040 --> 0:21:34.520
<v Speaker 1>that doesn't mean that the Democratic senators won't bring this

0:21:34.640 --> 0:21:37.920
<v Speaker 1>up during the during the hearings tomorrow and the House

0:21:37.920 --> 0:21:41.760
<v Speaker 1>Budget Committee, or the hearing tomorrow or the hearing Thursday

0:21:42.040 --> 0:21:44.919
<v Speaker 1>at the Center Budget Committee. UM. This is uh, this

0:21:45.000 --> 0:21:47.040
<v Speaker 1>has been something that people have been sort of zeroing

0:21:47.080 --> 0:21:50.200
<v Speaker 1>in on for a couple of days now in terms

0:21:50.200 --> 0:21:54.640
<v Speaker 1>of in terms of possible bones of contention with this budget,

0:21:55.040 --> 0:21:57.960
<v Speaker 1>and it is such a such a uh. You know,

0:21:58.040 --> 0:22:00.639
<v Speaker 1>there are some people the Committee for Responsive Subtle Budget

0:22:00.680 --> 0:22:03.080
<v Speaker 1>by Person group the other week said they thought, you know,

0:22:03.080 --> 0:22:05.400
<v Speaker 1>maybe you can get up to to two point one

0:22:05.480 --> 0:22:08.080
<v Speaker 1>two point two if you did some reform, but it

0:22:08.119 --> 0:22:10.280
<v Speaker 1>would be I think the phrase was quote pretty heroic

0:22:10.600 --> 0:22:13.159
<v Speaker 1>to get to three from the current one point eight

0:22:13.200 --> 0:22:17.280
<v Speaker 1>one point nine long term trend growth. Jonathan Nicholson, thank

0:22:17.280 --> 0:22:19.439
<v Speaker 1>you so much for joining us and bringing down what

0:22:19.480 --> 0:22:22.320
<v Speaker 1>we've just listened to. Jonathan Nicholson, as a senior reporter

0:22:22.440 --> 0:22:33.080
<v Speaker 1>at Bloomberg, we want to take a moment to let

0:22:33.119 --> 0:22:36.000
<v Speaker 1>you know about something new from Bloomberg. Starting right now,

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<v Speaker 1>So no matter where you're reading the news, you can

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0:22:53.400 --> 0:22:56.480
<v Speaker 1>It's pretty amazing. Download our Io s app or search

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<v Speaker 1>for the Bloomberg extension on the Chrome Store to try

0:22:58.720 --> 0:23:11.280
<v Speaker 1>it out. Learn more at Blomberg dot com slash lens. Well,

0:23:11.280 --> 0:23:13.440
<v Speaker 1>it is my honor to bring in Chris Hewlett, who

0:23:13.480 --> 0:23:17.840
<v Speaker 1>is manager of US Drone Powered Solutions for Price Waterhouse Coopers,

0:23:17.880 --> 0:23:20.720
<v Speaker 1>which is based in Washington, d C. Also a former

0:23:21.040 --> 0:23:24.040
<v Speaker 1>Navy pilot for twenty one years, and he joins us

0:23:24.040 --> 0:23:26.080
<v Speaker 1>now to talk about a very hot topic when it

0:23:26.119 --> 0:23:28.600
<v Speaker 1>comes to all things delivery, which is drones and this

0:23:28.680 --> 0:23:30.479
<v Speaker 1>sort of dream that a lot of people have. One

0:23:30.520 --> 0:23:32.600
<v Speaker 1>day we will look up in the skies and we

0:23:32.640 --> 0:23:35.920
<v Speaker 1>will just see an army of drones dropping packages at

0:23:35.920 --> 0:23:40.359
<v Speaker 1>our footsteps and delivering everything on demand. So Chris, thanks

0:23:40.359 --> 0:23:41.720
<v Speaker 1>so much for joining us. I'd love to get your

0:23:41.760 --> 0:23:46.359
<v Speaker 1>take first as we talk about this transition or adaptation

0:23:46.640 --> 0:23:49.719
<v Speaker 1>of mail in a digital era, how much do drones

0:23:49.760 --> 0:23:52.040
<v Speaker 1>really play into that at this point? Right? Thanks Lisa

0:23:52.160 --> 0:23:54.960
<v Speaker 1>for having me here today. And it's an interesting conversation

0:23:55.080 --> 0:23:58.240
<v Speaker 1>because right now the drone addressable drone market, which we

0:23:58.240 --> 0:24:01.600
<v Speaker 1>talked about a hundred and twenty seven billion dollars for

0:24:01.680 --> 0:24:05.520
<v Speaker 1>drone applications, and what part of that is the delivery piece?

0:24:06.000 --> 0:24:08.320
<v Speaker 1>And you take a look at last mile deliveries which

0:24:08.359 --> 0:24:11.439
<v Speaker 1>a lot of people are doing experimentation with, and really

0:24:11.520 --> 0:24:16.359
<v Speaker 1>it gets down to an addressable market. So before before

0:24:16.359 --> 0:24:19.880
<v Speaker 1>you go on to UH drone application, could you give

0:24:19.920 --> 0:24:24.520
<v Speaker 1>us a sense of what that means? Okay, so drone application, UM,

0:24:24.560 --> 0:24:28.159
<v Speaker 1>it's famously quoted. UM. There are companies out there that

0:24:28.320 --> 0:24:32.520
<v Speaker 1>state that their package deliveries of them weigh less than

0:24:32.560 --> 0:24:36.320
<v Speaker 1>five pounds, So less than five pounds is easily addressable

0:24:36.320 --> 0:24:39.240
<v Speaker 1>with a drone UM. And then there's other companies that

0:24:39.520 --> 0:24:43.480
<v Speaker 1>are large retail chains that UH speak about the statistics

0:24:43.520 --> 0:24:47.280
<v Speaker 1>that of Americans alone live within five miles of a

0:24:47.320 --> 0:24:51.239
<v Speaker 1>large retail outlet. So now you're talking about an addressable market, right,

0:24:51.280 --> 0:24:56.240
<v Speaker 1>So an application, so a five pound package being delivered

0:24:56.280 --> 0:25:00.359
<v Speaker 1>from a large retail chain to a home within five aisles.

0:25:00.760 --> 0:25:04.880
<v Speaker 1>That's an addressable market UM. But where those applications could

0:25:04.920 --> 0:25:09.080
<v Speaker 1>be implemented. It really comes down to an implementation strategy,

0:25:09.680 --> 0:25:11.879
<v Speaker 1>and I think what we have to do in this

0:25:12.040 --> 0:25:17.879
<v Speaker 1>country specifically is addressed three key issues. Uh. Safety. First,

0:25:18.280 --> 0:25:21.240
<v Speaker 1>obviously there has to be going in and take people

0:25:21.240 --> 0:25:25.119
<v Speaker 1>correct if if it's not a safe application, then obviously

0:25:25.680 --> 0:25:27.840
<v Speaker 1>there's gonna be some federal issues with that and people

0:25:27.880 --> 0:25:32.879
<v Speaker 1>will take social safety. The second thing has to be

0:25:32.960 --> 0:25:37.280
<v Speaker 1>consumer confidence, right because not not uncommon now. Think about

0:25:37.320 --> 0:25:39.000
<v Speaker 1>the way things used to be back in the day

0:25:39.000 --> 0:25:41.160
<v Speaker 1>when you could open up a catalog and you could

0:25:41.280 --> 0:25:45.320
<v Speaker 1>order something that that risk was all on the can

0:25:45.480 --> 0:25:49.159
<v Speaker 1>the delivery mechanism because it was all cash on delivery, right,

0:25:49.200 --> 0:25:51.080
<v Speaker 1>So you order something out of a catalog on the

0:25:51.080 --> 0:25:54.119
<v Speaker 1>phone and it showed up and you paid for it

0:25:54.160 --> 0:25:55.800
<v Speaker 1>on the spot, and if you didn't have the cash

0:25:55.800 --> 0:25:58.160
<v Speaker 1>to pay for it, it was brought back home. That's

0:25:58.200 --> 0:26:02.359
<v Speaker 1>not the case now, so all of the UM risk

0:26:02.840 --> 0:26:06.560
<v Speaker 1>is on the consumer now to pay for something online

0:26:07.320 --> 0:26:11.720
<v Speaker 1>and have it delivered to your house. So that has

0:26:11.760 --> 0:26:14.640
<v Speaker 1>to be an addressable issue. Because if we can't give

0:26:14.680 --> 0:26:18.720
<v Speaker 1>the consumer confidence that the package in question that costs

0:26:18.720 --> 0:26:22.119
<v Speaker 1>fifty hundred dollars a thousand dollars is going to arrive

0:26:23.160 --> 0:26:25.720
<v Speaker 1>without any kind of damage or on time. Well, but

0:26:25.800 --> 0:26:27.720
<v Speaker 1>you know, I've got to be honest, I'm actually surprised

0:26:27.760 --> 0:26:30.480
<v Speaker 1>that we don't see any drones delivering anything. I mean, honestly,

0:26:30.480 --> 0:26:32.560
<v Speaker 1>there's there. And not only do we not see any drones,

0:26:32.640 --> 0:26:35.560
<v Speaker 1>but there has been such controversy over testing. There's you know,

0:26:35.760 --> 0:26:39.280
<v Speaker 1>even having you know, potential test runs. So you know,

0:26:39.400 --> 0:26:41.520
<v Speaker 1>how realistic is it that this will play any kind

0:26:41.560 --> 0:26:45.000
<v Speaker 1>of meaningful part in the delivery of packages any time

0:26:45.000 --> 0:26:47.160
<v Speaker 1>in the near future. Sure. The great news is that

0:26:47.520 --> 0:26:50.000
<v Speaker 1>there are federal agencies that are working on what's called

0:26:50.000 --> 0:26:54.720
<v Speaker 1>the Unmanned Aerial System Transportation Management System u t M

0:26:55.359 --> 0:26:57.439
<v Speaker 1>UH and that's going through testing phases right now. And

0:26:57.480 --> 0:27:00.520
<v Speaker 1>the the idea behind u t M is to provide

0:27:01.000 --> 0:27:05.400
<v Speaker 1>oversight from air traffic control perspective on where commercial applications

0:27:05.400 --> 0:27:08.080
<v Speaker 1>are being utilized of drones. I think the fact the

0:27:08.160 --> 0:27:12.960
<v Speaker 1>fastest way forward for delivery mechanisms is actually in a

0:27:13.080 --> 0:27:17.919
<v Speaker 1>rural area where it's less congested. Um. Ironically, this mirror

0:27:17.960 --> 0:27:19.840
<v Speaker 1>is kind of what we're seeing on a global perspective

0:27:20.400 --> 0:27:24.240
<v Speaker 1>from drone delivery mechanisms in third world countries which are

0:27:24.280 --> 0:27:28.320
<v Speaker 1>finding the fastest proliferation of drone deliveries because of UM

0:27:28.359 --> 0:27:32.840
<v Speaker 1>the need to get UM UH medicine, food, water, things

0:27:32.880 --> 0:27:38.320
<v Speaker 1>to areas. So Tanzania UM it would be an example

0:27:38.440 --> 0:27:43.200
<v Speaker 1>of utilization of drone strategies to get UM needed medicine

0:27:43.240 --> 0:27:46.720
<v Speaker 1>to remote areas in a faster fashion. UH. And it's

0:27:46.760 --> 0:27:52.600
<v Speaker 1>because there's no federal restrictions. So who's running those operations? Well,

0:27:52.680 --> 0:27:55.520
<v Speaker 1>those are all being done in partnership with various different

0:27:55.760 --> 0:27:59.680
<v Speaker 1>governments and foreign entities that are working on drone UH

0:28:00.000 --> 0:28:02.720
<v Speaker 1>implementation strategies. And you also talk about a hundred twenty

0:28:02.720 --> 0:28:06.639
<v Speaker 1>seven billion dollars of business that could be involving drones

0:28:06.680 --> 0:28:09.879
<v Speaker 1>in some level by and I have to wonder that

0:28:09.960 --> 0:28:13.399
<v Speaker 1>can't all be shipping us. What are sort of the

0:28:13.440 --> 0:28:20.399
<v Speaker 1>majority of infrastructure monitoring so UM telecommunications and power distribution

0:28:20.480 --> 0:28:24.480
<v Speaker 1>networks that need constant operations and maintenance have a heavy

0:28:24.520 --> 0:28:28.400
<v Speaker 1>overhead with doing traditional rotor wing inspections UH. And there's

0:28:28.400 --> 0:28:32.040
<v Speaker 1>a significant amount of danger associated with climbing up a

0:28:32.080 --> 0:28:34.840
<v Speaker 1>cell tower to do an inspection. UH. And if you

0:28:34.840 --> 0:28:38.200
<v Speaker 1>think about the thousands of assets that exists within just

0:28:38.440 --> 0:28:41.320
<v Speaker 1>one small entity of a country, all of them need

0:28:41.360 --> 0:28:45.720
<v Speaker 1>to be inspected on a regular basis for UM vegetation, encroachment,

0:28:46.240 --> 0:28:49.520
<v Speaker 1>UM birds, nesting. These are all things that cause your

0:28:49.600 --> 0:28:53.560
<v Speaker 1>broadband to go down on your system that you know,

0:28:53.800 --> 0:28:56.120
<v Speaker 1>yeah right, and so as a consumer, you want that

0:28:56.160 --> 0:28:57.880
<v Speaker 1>to be taken care of. So the companies have to

0:28:57.880 --> 0:29:01.640
<v Speaker 1>do operations and maintenance. UH gain a tremendous boost in

0:29:01.680 --> 0:29:04.760
<v Speaker 1>return on investment for using drone strategies. Chris, real quick.

0:29:04.960 --> 0:29:08.680
<v Speaker 1>What companies stand up benefit the most as drones are

0:29:08.720 --> 0:29:12.520
<v Speaker 1>adopted in a more accelerating manner. I think the power

0:29:12.600 --> 0:29:16.960
<v Speaker 1>distribution oil and gas have the biggest benefit because you

0:29:17.000 --> 0:29:19.920
<v Speaker 1>can use drones in a long haul environment where you're

0:29:19.920 --> 0:29:24.680
<v Speaker 1>taking a look at distribution networks for areas like UH

0:29:25.000 --> 0:29:28.040
<v Speaker 1>that have rolling blackouts that you could reduce blackouts. You're

0:29:28.040 --> 0:29:29.640
<v Speaker 1>gonna get the biggest bank for the buck as far

0:29:29.680 --> 0:29:32.280
<v Speaker 1>as customer satisfaction at that point. Chris Hewlett, thank you

0:29:32.320 --> 0:29:35.120
<v Speaker 1>so much for joining us here at the National Postal

0:29:35.200 --> 0:29:38.560
<v Speaker 1>Forum in Maryland. Chris Hewlett as manager of US Drone

0:29:38.720 --> 0:29:42.400
<v Speaker 1>Powered Solutions at Price Waterhouse Cooper's in Washington, d C. Also,

0:29:42.480 --> 0:29:44.840
<v Speaker 1>he was at twenty one year veteran of the Navy,

0:29:45.280 --> 0:29:47.520
<v Speaker 1>flying around getting a lot of experience, so this does

0:29:47.560 --> 0:29:50.040
<v Speaker 1>not mystify him unlike some of the rest of us.

0:30:00.680 --> 0:30:04.240
<v Speaker 1>We are here in Baltimore at the National Postal Forum,

0:30:04.240 --> 0:30:06.800
<v Speaker 1>which is a partner of the United States Postal Service,

0:30:06.840 --> 0:30:11.920
<v Speaker 1>and we're talking about how to transform the concept of mail, physical,

0:30:12.000 --> 0:30:15.880
<v Speaker 1>tangible on the ground mail in an era that's increasingly

0:30:15.920 --> 0:30:19.760
<v Speaker 1>focused on your smartphone and on your tablet. And who

0:30:19.920 --> 0:30:22.400
<v Speaker 1>better to do that for us to understand kind of

0:30:22.440 --> 0:30:25.720
<v Speaker 1>this connection and this evolution is Prita Mara. She's vice

0:30:25.760 --> 0:30:29.720
<v Speaker 1>president of Mail Entry and Payment Technology at USPS and

0:30:29.760 --> 0:30:32.320
<v Speaker 1>she joins us here now in Baltimore at the conference.

0:30:32.360 --> 0:30:34.800
<v Speaker 1>Thank you so much for joining us, Pritha. So, what

0:30:35.120 --> 0:30:37.920
<v Speaker 1>is sort of the forefront right now the way that

0:30:38.160 --> 0:30:40.760
<v Speaker 1>the United States Postal Services trying to make it more

0:30:40.880 --> 0:30:43.240
<v Speaker 1>sort of amenable to the digital era. Where are the

0:30:43.800 --> 0:30:47.520
<v Speaker 1>frontiers if you will, Well, imagine if you could carry

0:30:47.640 --> 0:30:51.680
<v Speaker 1>your collection box with you everywhere you go, your mailbox.

0:30:52.000 --> 0:30:56.040
<v Speaker 1>That's what we're doing. We're putting your mailbox into your phone,

0:30:56.160 --> 0:30:59.680
<v Speaker 1>into your email, so that you can actually sign up.

0:31:00.080 --> 0:31:02.480
<v Speaker 1>For those that haven't, I'm going to encourage you to

0:31:02.560 --> 0:31:06.640
<v Speaker 1>sign up to our informed delivery platform. It's fantastic. So

0:31:06.840 --> 0:31:10.240
<v Speaker 1>you see picture images of every mail piece that's coming

0:31:10.320 --> 0:31:14.560
<v Speaker 1>to your mailbox. Boy, are we bringing that mail piece alive? Okay,

0:31:14.560 --> 0:31:16.200
<v Speaker 1>hold on one second. So this means that you can

0:31:16.240 --> 0:31:19.680
<v Speaker 1>see the actual uh items of mail that would be

0:31:19.720 --> 0:31:22.520
<v Speaker 1>in your mailbox. Can you digitally open them? I mean,

0:31:22.640 --> 0:31:24.320
<v Speaker 1>is it something where you basically are getting all of

0:31:24.360 --> 0:31:26.720
<v Speaker 1>your mail digitally or you just can sort of take

0:31:26.760 --> 0:31:29.280
<v Speaker 1>inventory of what you have and take stock and well,

0:31:29.440 --> 0:31:31.720
<v Speaker 1>there's a lot going on with that. So you can

0:31:31.760 --> 0:31:34.840
<v Speaker 1>see the picture of the of the mail piece, and

0:31:34.880 --> 0:31:39.600
<v Speaker 1>then advertisers can and can attach a ride along coupon

0:31:39.840 --> 0:31:43.360
<v Speaker 1>or an image they can attach U r L so

0:31:43.440 --> 0:31:45.320
<v Speaker 1>that you know, when you see this image, you can

0:31:45.320 --> 0:31:48.400
<v Speaker 1>click through and you could go into an entire entirely

0:31:48.440 --> 0:31:52.800
<v Speaker 1>new experience. So it's essentially bringing mail alive. It's got

0:31:52.840 --> 0:31:55.960
<v Speaker 1>a huge personality with every mail piece. You can click

0:31:56.040 --> 0:31:58.840
<v Speaker 1>and you can be rendered into a whole new experience.

0:31:59.000 --> 0:32:01.920
<v Speaker 1>So I'm trying to think because Paul Sweeney of Bloomberg

0:32:01.920 --> 0:32:04.160
<v Speaker 1>Intelligence was on earlier and he was talking about how

0:32:04.800 --> 0:32:09.000
<v Speaker 1>an increasing number of direct mailers are trying to use

0:32:09.160 --> 0:32:14.400
<v Speaker 1>online information to then better target people with physical pieces

0:32:14.440 --> 0:32:17.440
<v Speaker 1>of mail, and yet this seems to be a way

0:32:17.480 --> 0:32:21.719
<v Speaker 1>that people could potentially bypass the physical sort of direct

0:32:21.800 --> 0:32:24.000
<v Speaker 1>mailings and sort of attached coupons and other things. I'm

0:32:24.040 --> 0:32:26.120
<v Speaker 1>just confused sort of how how to be the most

0:32:26.160 --> 0:32:30.560
<v Speaker 1>effective for this absolutely not so, yeah, you got it

0:32:30.560 --> 0:32:35.200
<v Speaker 1>all wrong. So let me tell you know what it is.

0:32:35.000 --> 0:32:38.160
<v Speaker 1>This is what we're doing is we're creating multiple of impressions.

0:32:38.640 --> 0:32:41.320
<v Speaker 1>So think about it. We've got a pretty we've got

0:32:41.360 --> 0:32:44.400
<v Speaker 1>a boatload of social media clutter today, right, and so

0:32:45.040 --> 0:32:49.000
<v Speaker 1>mail stands out. So what this does is you get

0:32:49.040 --> 0:32:52.240
<v Speaker 1>this mail piece, you keep them, You keep the mail

0:32:52.280 --> 0:32:55.800
<v Speaker 1>piece with you. You you then perhaps you've got an

0:32:55.800 --> 0:32:59.280
<v Speaker 1>augmented reality going on on that mail piece. You can then,

0:32:59.640 --> 0:33:02.760
<v Speaker 1>you know, shine your phone on it and you can

0:33:02.800 --> 0:33:07.000
<v Speaker 1>be rendered another experience with informed delivery. You're getting an

0:33:07.040 --> 0:33:09.520
<v Speaker 1>image of your mail piece, so you know, hey, there's

0:33:09.560 --> 0:33:13.320
<v Speaker 1>something really important in my mailbox. I gotta go get it. Um.

0:33:13.360 --> 0:33:16.880
<v Speaker 1>You can also then click into that image and think

0:33:16.960 --> 0:33:19.680
<v Speaker 1>about the world of advertisers, and they can link that

0:33:19.840 --> 0:33:24.400
<v Speaker 1>physical catalog with multiple experiences, So you're going to have

0:33:24.520 --> 0:33:31.400
<v Speaker 1>multiple expressions, impressions, expressions, and multiple experiences. So how how

0:33:31.480 --> 0:33:34.080
<v Speaker 1>soon is this being rolled out or is it already happening? Oh,

0:33:34.120 --> 0:33:36.719
<v Speaker 1>it's it's all rolled out. And if you haven't signed up,

0:33:36.760 --> 0:33:40.760
<v Speaker 1>you're missing the boat there. So I'm gonna tell you

0:33:40.760 --> 0:33:44.480
<v Speaker 1>you are you're you're alright. You can sign up now.

0:33:44.560 --> 0:33:47.720
<v Speaker 1>Advertisers can start using it, and we've got some huge

0:33:47.760 --> 0:33:51.760
<v Speaker 1>success stories. Let me tell you about some open rates. Okay,

0:33:52.080 --> 0:33:57.000
<v Speaker 1>email open rates are over seventy We're getting response rates

0:33:57.000 --> 0:34:00.000
<v Speaker 1>in the high seven eight nine percent. Where's the biggest

0:34:00.080 --> 0:34:04.400
<v Speaker 1>the adoption right now? It's retailers, It's it's it's no

0:34:04.520 --> 0:34:06.360
<v Speaker 1>I mean like locations in the US, I mean, is

0:34:06.360 --> 0:34:09.319
<v Speaker 1>it very specific geographically where people are sort of well

0:34:09.360 --> 0:34:11.759
<v Speaker 1>when when we rolled it out, we started in the

0:34:11.800 --> 0:34:14.600
<v Speaker 1>top metro area, so that of course, and so you know,

0:34:14.680 --> 0:34:17.520
<v Speaker 1>and we are getting consumers of signing up at an

0:34:17.600 --> 0:34:22.680
<v Speaker 1>alarming rate. We have over two million registered subscribers, so

0:34:22.760 --> 0:34:25.799
<v Speaker 1>those eyeballs are increasing every day. You know, we talk

0:34:25.840 --> 0:34:28.759
<v Speaker 1>a lot about how in the Amazon era, people are

0:34:28.800 --> 0:34:31.520
<v Speaker 1>shipping a lot more, uh, in order just to sort

0:34:31.520 --> 0:34:34.279
<v Speaker 1>of order things online. Bring it to their doorstep. But

0:34:34.320 --> 0:34:37.120
<v Speaker 1>what about personal letters? Because I feel like emails kind

0:34:37.120 --> 0:34:40.000
<v Speaker 1>of have overwhelmed that. Have you found that there is

0:34:40.000 --> 0:34:43.160
<v Speaker 1>something specially you're saying that there is something different or

0:34:43.200 --> 0:34:46.000
<v Speaker 1>you know, distinctive about getting a physical piece of mail. Uh,

0:34:46.040 --> 0:34:48.160
<v Speaker 1>you know, have you seen sort of the drop in

0:34:48.280 --> 0:34:51.400
<v Speaker 1>personal letters kind of stabilized and people going back to

0:34:51.440 --> 0:34:54.040
<v Speaker 1>that at all? Or I think we are seeing that

0:34:54.200 --> 0:34:58.280
<v Speaker 1>millennials believe it or not a loving mail, So people

0:34:58.400 --> 0:35:01.160
<v Speaker 1>are going back because they really lies the power of

0:35:01.200 --> 0:35:04.759
<v Speaker 1>that that mail piece. Because now that you've got all

0:35:04.840 --> 0:35:09.400
<v Speaker 1>this different communications, mail is just a different experience. You

0:35:09.520 --> 0:35:12.799
<v Speaker 1>go home, you access it when you want it. You're

0:35:12.840 --> 0:35:17.680
<v Speaker 1>not reading it amongst seventy other emails or Facebook or

0:35:17.719 --> 0:35:20.200
<v Speaker 1>this or that that you have to go through. You're

0:35:20.200 --> 0:35:23.239
<v Speaker 1>actually interacting with it at your own pace. So you

0:35:23.280 --> 0:35:27.000
<v Speaker 1>have a different relationship. You have a karma relationship. You

0:35:27.080 --> 0:35:29.920
<v Speaker 1>have a more sustaining relationship with that mail piece than

0:35:30.000 --> 0:35:32.520
<v Speaker 1>you do with all the social media. And I think

0:35:32.560 --> 0:35:37.239
<v Speaker 1>people are realizing the power of that that relationship. Thank

0:35:37.239 --> 0:35:39.280
<v Speaker 1>you so much for joining us. Sounds like an exciting

0:35:39.320 --> 0:35:43.120
<v Speaker 1>time and for being here in Baltimore. Pretamera. She is

0:35:43.160 --> 0:35:45.960
<v Speaker 1>the vice president of mail entry and payment technology for

0:35:46.080 --> 0:35:50.480
<v Speaker 1>the United States Postal Service, talking about different payment systems

0:35:50.480 --> 0:35:51.960
<v Speaker 1>that what she didn't get quite into that, but she

0:35:52.040 --> 0:35:56.360
<v Speaker 1>was talking about the digitization of what your mailbox looks

0:35:56.400 --> 0:35:59.160
<v Speaker 1>like and how you can check what's there, and the

0:35:59.200 --> 0:36:01.120
<v Speaker 1>possible opportunity is for markets as well. Thank you so

0:36:01.160 --> 0:36:05.279
<v Speaker 1>much for joining us, Thanks for listening to the Bloomberg

0:36:05.280 --> 0:36:07.960
<v Speaker 1>P and L podcast. You can subscribe and listen to

0:36:07.960 --> 0:36:12.520
<v Speaker 1>interviews at Apple Podcasts, SoundCloud, or whatever podcast platform you prefer.

0:36:12.920 --> 0:36:16.480
<v Speaker 1>I'm pim Fox. I'm on Twitter at pim Fox. I'm

0:36:16.520 --> 0:36:19.880
<v Speaker 1>on Twitter at Lisa abramoits one before the podcast. You

0:36:19.920 --> 0:36:22.480
<v Speaker 1>can always catch us worldwide on Bloomberg Radio