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Speaker 1: I heart. For over two decades, my next guest, are

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Speaker 1: Y be Connect has focused his energy on building and

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Speaker 1: maintaining quality relationships, which is one of the two keys

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Speaker 1: to success is relationships. He's one of the foremost authorities

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Speaker 1: on the social media platform linked in. Please worcome the

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Speaker 1: money making conversations. Robert T. Young Blood, how the Robert

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Speaker 1: I'm doing well? Ver Sean, peace and blessing? Can you

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Speaker 1: hear me, sir? Absolutely? And Robert and I'm am I'm

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Speaker 1: making you sound big, am, I'm making That's the goal here, Robert,

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Speaker 1: because you got it going on with that LinkedIn. My man,

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Speaker 1: let me tell you what, man, I feel big, But

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Speaker 1: when I'm around giants, man, I feel like I'm in

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Speaker 1: the right place. So thank you so much for the

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Speaker 1: opportunity to be with you today. Appreciate it. Now tell

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Speaker 1: me this what is when the whole uh you know,

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Speaker 1: I had you on the show before only one break.

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Speaker 1: I got to feel two breaks because I wanted to

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Speaker 1: slow it down and I'm not I'm not trying to

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Speaker 1: have you give a seminar on my show, But I

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Speaker 1: want to educate you and also hopefully drive business and

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Speaker 1: relationships with you on LinkedIn that can build your brand

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Speaker 1: through Why Be Connects What exactly is Why be Connects?

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Speaker 1: So Why Be Connects is a strategic consulting and coaching firm.

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Speaker 1: I work with sales executives and entrepreneurs to help them

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Speaker 1: to enhance their visibility, credibility and profitability using tools like LinkedIn.

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Speaker 1: Now when you have not not to what is the difference?

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Speaker 1: Because I like I said that. I I told her

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Speaker 1: I'm very successful on Facebook, are using a lot Instagram, Twitter,

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Speaker 1: not feeling Twitter, but I do have a Twitter account.

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Speaker 1: Now I have the same thing with monimating conversations. I

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Speaker 1: have a Monimating Conversations Facebook account and our Monumenting Conversations

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Speaker 1: Twitter account. What is the true value of LinkedIn? The

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Speaker 1: true value of LinkedIn is the opportunity to connect with

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Speaker 1: business professionals, whether they are CEO thos or managing directors

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Speaker 1: of companies, or if they are the people who can

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Speaker 1: decide to hire you for potential opportunities, recruiters and such um.

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Speaker 1: The difference between Facebook and LinkedIn is that Facebook is

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Speaker 1: mainly social, it's mainly personal from a you know, I

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Speaker 1: know you from college and we just talk about anything

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Speaker 1: and everything. LinkedIn is focuses primarily on your professional brand,

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Speaker 1: your ability to attract those opportunities that will lead to

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Speaker 1: revenue or lead to income. Uh So you know, in

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Speaker 1: some cases you're not able to get in front of

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Speaker 1: the CEO on Facebook, but you can get in front

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Speaker 1: of the CEOs on LinkedIn. So if your goal as

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Speaker 1: an entrepreneur is to secure a speaking opportunity, or maybe

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Speaker 1: you want to identify additional sponsors, LinkedIn is the place

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Speaker 1: to do it because people are using that platform to

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Speaker 1: discuss business topics. That being said, how do you help

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Speaker 1: a person, how do you help a company take advantage

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Speaker 1: of that platform. So, my my clients are solrpreneurs. My

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Speaker 1: my work with a lot of authors, speakers, coaches, life coaches,

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Speaker 1: and so their biggest challenge is really identifying their next client.

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Speaker 1: It's really helping them to attract their ideal client. I'll

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Speaker 1: have a philosophy that if no one knows you exist,

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Speaker 1: they can't pay you. So what we want to do

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Speaker 1: is I focus on teaching my clients how to be visible,

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Speaker 1: how to perfect their elevator pitch, how to promote who

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Speaker 1: they are, what they do, how they do what they do,

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Speaker 1: and then who needs their service. Once they gain that

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Speaker 1: level of clarity and confidence, then we transition to LinkedIn

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Speaker 1: to put those in words so that we can begin

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Speaker 1: to magnetize their linked In profile. And when I say magnetized,

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Speaker 1: I mean to draw people to you. There's certain words

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Speaker 1: that that attracts people to the profile, and when the

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Speaker 1: right person finds your profile, they're gonna send you an

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Speaker 1: invitation to connect, and that's when the relationship can begin.

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Speaker 1: I believe that because sometimes, you know, I just started

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Speaker 1: LinkedIn this year. You know, I got almost like five

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Speaker 1: thousand and connects. And the thing about it is that

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Speaker 1: I know some weeks not you know, people just joining

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Speaker 1: me left and right, and then some weeks nobody's joining

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Speaker 1: me and so right. So it really is tied to

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Speaker 1: terms and how you present your present, your your profile,

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Speaker 1: your your your posts. Correct, that's correct, And I think

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Speaker 1: the key is it has to go beyond the connection.

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Speaker 1: So you know, we we may have five thousand connections,

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Speaker 1: but how well do we know those connections? Right? See,

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Speaker 1: they may be connections, but they're not as strong your

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Speaker 1: network is not strong if you can't say anything about

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Speaker 1: them that you know about them personally. And that's my

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Speaker 1: charge tone. I'm profound that. Now say that one more

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Speaker 1: time now, because the goal with anything is to get numbers.

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Speaker 1: Numbers mean something, you know, everybody break, I got a millionaires,

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Speaker 1: I got a hundred thousand, like I kind of brain

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Speaker 1: that got five thousands. You say, right, just because you

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Speaker 1: got five thousands, if you don't know your five thousand,

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Speaker 1: they're worthless, right, correct, that's right, Yeah, it's I would say,

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Speaker 1: and they're not worth it. I would say your network

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Speaker 1: is not as strong. So, for example, you're doing a

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Speaker 1: major fundraiser helping the people are Houston out. You've you've

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Speaker 1: got a credit, you've got credibility with the people that

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Speaker 1: you know. But imagine if those five thousand people don't

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Speaker 1: really know you and you ask them for your help,

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Speaker 1: You ask them for help, and they're not gonna respond

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Speaker 1: because they're like, Okay, I'm connected to you, I like you,

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Speaker 1: but I don't really know you that well, so I'm

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Speaker 1: not gonna open up my checkbook. But if you knew them,

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Speaker 1: if you went deep, if you serve them, and what

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Speaker 1: happens is you put out a request, they'll jump right

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Speaker 1: on it because they feel some level of connection to

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Speaker 1: you personally, not do you just socially, but they feel

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Speaker 1: connected to you personally, and that's that's something amazing. I

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Speaker 1: guess that a classic example of connecting to someone personally

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Speaker 1: the J. J. Watts Hurricane Harvey campaign. You know, he

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Speaker 1: said I got two fifty dollars. Now he's at thirty

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Speaker 1: three million dollars, and so now let you know that

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Speaker 1: the people he connected with those people, that's just a

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Speaker 1: huge example of how somebody who can connect with you

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Speaker 1: emotionally will translate into amazing response. And that's basically the

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Speaker 1: purpose of your company is to find a person or

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Speaker 1: a company's social media boars Is that correct? That's correct,

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Speaker 1: and to help them understand how to add value first.

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Speaker 1: So most people in business, they want to sell, and

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Speaker 1: there's nothing wrong with selling. There's nothing wrong with it

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Speaker 1: because if you think about it, if no one sells,

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Speaker 1: no one eats, right. But there's a way to sell

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Speaker 1: in a way that people see it as mutually beneficial.

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Speaker 1: And so it's just a matter of slowing down to

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Speaker 1: speed up. So I believe that if you find a

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Speaker 1: way to serve people first. So if I'm able to

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Speaker 1: serve you and then I can identify a gap that

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Speaker 1: you have, I'm not selling you now, I'm essentially giving

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Speaker 1: you an opportunity to buy uslution that solves your problem.

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Speaker 1: And so that's what I strive to do. I strive

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Speaker 1: to help my clients to to think differently when it

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Speaker 1: comes to business development, because if you're not out there paper,

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Speaker 1: you know, hitting the pavement and building relationships, you know

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Speaker 1: your business is going to go out of business because

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Speaker 1: of lack of business. And I go is to put

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Speaker 1: you in a position that you can attract that using

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Speaker 1: this tool that we call LinkedIn. Okay, before we go

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Speaker 1: to break, because I'm bringing Robert. Why be Connects one

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Speaker 1: of the foremost authorities on the social media platform LinkedIn.

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Speaker 1: How can one get into contracted with you? Contact with you, Robert?

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Speaker 1: The best way. The best way is through my website

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Speaker 1: which is www. Dot y be connects dot com. On

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Speaker 1: all of the platforms social media wise, they can find

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Speaker 1: me at why be Connects and uh and I love

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Speaker 1: connecting with people specifically through LinkedIn, so they can send

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Speaker 1: me an invitation, let them letting me know that they

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Speaker 1: heard about me on your show. Well, as long as

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Speaker 1: they heard about you, that's the goal. That's why I

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Speaker 1: got brought you back because I know in any type

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Speaker 1: of business is about consistent awareness. If you can systems

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Speaker 1: stay in front of somebody, eventually they're gonna ask and

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Speaker 1: curiosity gonna take over. And you have the ability and

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Speaker 1: you've shown me you're just watching your post on LinkedIn

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Speaker 1: that you are aware or how to communicate and share

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Speaker 1: opportunities and also letting everybody know what's going on in

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Speaker 1: there why Be connect Space. We've been back with more

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Speaker 1: with Robert young Blood, who is the founder of why

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Speaker 1: Be Connects again, one of the foremost authorities on the

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Speaker 1: social media platform LinkedIn. If you're not listening, to tell

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Speaker 1: other people they need to listen to because there's money

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Speaker 1: making conversation on the phone right now. I have but

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Speaker 1: why Be Connects and I'm gonna keep you houlding out

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Speaker 1: that title of people understand what I'm trying to do

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Speaker 1: to you. I'm trying to give you relationships that will

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Speaker 1: help you in your personal life, in your business life,

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Speaker 1: and then also your life in general. Because a lot

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Speaker 1: of people jumping on these social media platforms and not

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Speaker 1: really understanding. Every time I have an interview on this show,

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Speaker 1: I've become better educated about what I'm doing it, better

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Speaker 1: understanding of how I can do it better because it's

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Speaker 1: a all the I mean you said they work right,

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Speaker 1: like foolishness going on on social media. Now, what you

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Speaker 1: don't see on LinkedIn is the kini pictures. You don't

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Speaker 1: see them, little poses that they see them, little, the

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Speaker 1: little profile booty shots. You know, did you see on

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Speaker 1: Facebook and Instagram? You don't see that because on LinkedIn

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Speaker 1: you trying to get a job or you're trying to

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Speaker 1: present yourself in the professional manner that you want to speak,

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Speaker 1: or attract other professional people to communicate with you in

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Speaker 1: a business format. Again, let me bring back up live

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Speaker 1: my man Robert young Blow. Robert did I said correctly

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Speaker 1: that my friends did? I said correctly? You said it

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Speaker 1: absolutely correctly, and and I believe that if if people

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Speaker 1: do post those type of pictures, they just have not

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Speaker 1: understood the fact that LinkedIn is about business and that

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Speaker 1: that type of business with most people, I look for

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Speaker 1: that type of business on LinkedIn, So they posting that

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Speaker 1: that's not that's not appropriate. But I think the key

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Speaker 1: is really understanding how the network. And I think a

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Speaker 1: lot of people think they know how the network. But

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Speaker 1: the truth, the true definition of networking is the ability

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Speaker 1: to connect with others in a way that you create

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Speaker 1: mutual benefit. So if it's all about you, it's not networking.

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Speaker 1: If it's mutually beneficial, then it's about networking. And I

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Speaker 1: learned that from Dr George Fraser, one of the premier

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Speaker 1: leaders in networking, who's been teaching that for for years.

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Speaker 1: And I'm just I'm thankful to be able to take

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Speaker 1: that message to this new generation. Some days that I

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Speaker 1: met him, Steve Hardy and I both met him in Cleveland,

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Speaker 1: went up there for one of his uh, his entrepreneurs.

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Speaker 1: He was he let's put his way him and Les

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Speaker 1: Brown been doing his way for anybody else thought about

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Speaker 1: doing it, you know, motivating people for success. You know. Uh,

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Speaker 1: George Frasier, who was on has been on this small

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Speaker 1: entrepreneur tip of opportunities for at least twenty to twenty

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Speaker 1: five years that I know of, and he's still at

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Speaker 1: the forefront of it. And for you to say his name,

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Speaker 1: I just can't let that name just slide by and

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Speaker 1: not let everybody know. Why did he bring up that name.

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Speaker 1: He said, google his name. I think phrases spell f

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Speaker 1: R A N c R correct. That's correct. Yeah, that's correct.

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Speaker 1: And uh and and he and and so when you

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Speaker 1: think about those you mentioned, Les Brown. I also got

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Speaker 1: to give a shout out to another one of my coaches,

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Speaker 1: Dr Eric Thomas had He was on Yeah ef I preacher,

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Speaker 1: he's blazing the trail. I'm excited. I'm excited because a

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Speaker 1: lot of what I'm doing, uh, in terms of just

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Speaker 1: really enhancing people's lives, has come as a result of

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Speaker 1: my relationship with ET, being a part of real university,

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Speaker 1: and also, you know, just being prepared as a speaker.

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Speaker 1: But you know, the key, the key to all of

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Speaker 1: that is networking. Is is the relationships that you build.

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Speaker 1: And it's also understanding exactly what is it you want

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Speaker 1: to do and where you want to go. And I

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Speaker 1: tie that back into LinkedIn because if you don't know

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Speaker 1: what you want and you don't know where you're striving

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Speaker 1: to go, when you connect with the right person, you're

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Speaker 1: gonna waste their time. And a lot of times people

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Speaker 1: are saying they want mentors, but what they need are

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Speaker 1: they need coaches. There's a big difference between a mentor

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Speaker 1: and the coach, and a mentor is gonna give you time,

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Speaker 1: They're gonna show you love. But when you have a coach,

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Speaker 1: you have to invest in that time and show. When

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Speaker 1: I work with people, i'm coaching them often have to

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Speaker 1: ask people with showing that I asked them, can I can?

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Speaker 1: I may have permission to put my coaching hat on,

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Speaker 1: which means that I'm gonna talk straight to you. I'm

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Speaker 1: gonna step on your toes. If you get mad, blame

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Speaker 1: yourself because you gave me permission to put my coach

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Speaker 1: and hat on. But that but that's what's needed when

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Speaker 1: it comes to tools like LinkedIn, because you never get

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Speaker 1: a second chance to make a first impression, and a

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Speaker 1: lot of people just don't know what they don't know.

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Speaker 1: And that's important for you to say that because of

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Speaker 1: the fact that I've been called arrogant, I've been called

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Speaker 1: nor at all, I've been called all those terms of

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Speaker 1: of trying to let everybody know, Okay, this is you.

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Speaker 1: If you asked me for advice, you asked me to

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Speaker 1: come in here and run this operation. You've asked me

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Speaker 1: to produce this and hold your budget in line. But

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Speaker 1: suddenly your your staff calling me arrogant, your staff calling

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Speaker 1: me a nor it all because a lot of people

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Speaker 1: understand is that who you have around you can hold

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Speaker 1: you back. Who you have around you can stop you

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Speaker 1: from your next opportunity. And so just because they work

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Speaker 1: for you, just because they show up all time, don't

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Speaker 1: mean they have the best interests of your ultimate goal

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Speaker 1: at heart. And that leads me back to the whole

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Speaker 1: process of LinkedIn content. What is off limits on content? What?

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Speaker 1: What should people avoid doing? You know, I'm starting to

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Speaker 1: see a lot of interesting things on on LinkedIn. People

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Speaker 1: basically blatantly asking for jobs, people blatantly of promoting themselves.

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Speaker 1: What is what is? What? What lines of And I'm

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Speaker 1: gonna go a little deeper after you answer this question

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Speaker 1: about what happens when you go on LinkedIn? What what?

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Speaker 1: What are the awful nest area for content on LinkedIn?

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Speaker 1: So I would say, I would say, you know, definitely,

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Speaker 1: definitely promote yourself, but promote yourself in the context of

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Speaker 1: the value you bring to the table. Thank you. I'm

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Speaker 1: oftentimes job seekers are looking for jobs and they help

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Speaker 1: post how they selled out three three hundred applications or

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Speaker 1: sent in things on different job boards, and I always

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Speaker 1: respond to them, and I say, listen, stop looking for

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Speaker 1: a job and start finding problems to solve. So I

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Speaker 1: am i saying don't look for a job now, I'm

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Speaker 1: not saying that. I'm saying, take your focus from finding

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Speaker 1: a job and put your focus on finding people who

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Speaker 1: have problems that you can solve. So, and one of

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Speaker 1: the things that the content is not posting your problems.

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Speaker 1: Don't don't post what's going wrong? Post what you need

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Speaker 1: help with solving? So so post the problem that you

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Speaker 1: have as it pertains to you know, I need help

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Speaker 1: with communication, or is anyone here that can help me

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Speaker 1: enhance my interview skills? But instead most people are posting

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Speaker 1: what this this recruiter doesn't want to give me a shot,

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Speaker 1: or this person doesn't want to help me. That that

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Speaker 1: that's gonna fall on deaf ears. But if you focus

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Speaker 1: on asking the right questions, like what's the what are

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Speaker 1: the top ten questions that interviewers ask in an interview,

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Speaker 1: If you throw those out, people are gonna want to

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Speaker 1: help you left and right because they've been through the situation.

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Speaker 1: And you want to be able to create a community

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Speaker 1: of supporters who can teach you what you need to

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Speaker 1: know which will put you in the right place. Another

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Speaker 1: thing is, obviously people talk about avoiding politics and and

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Speaker 1: UH and religion. It's kind of tough to do nowadays.

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Speaker 1: I mean, sometimes these social media sites will put that

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Speaker 1: stuff up there and people will post their opinions. But

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Speaker 1: I think if you want to if you want to

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Speaker 1: stand out and let your brand shine, focus on what

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Speaker 1: you bring to the table, or focus on you know

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Speaker 1: what challenges you're facing, and look for solutions or people

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Speaker 1: you know people that can help you with those solutions.

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Speaker 1: And the solution is the most important. Is that put

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Speaker 1: you in a position to win. Putting a position to

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Speaker 1: provide you and information is going to get you the

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Speaker 1: next of them. Again, before we get out of here,

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Speaker 1: please Robert, tell everybody how they can connect with you.

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Speaker 1: Tell everybody you know what is your base purpose or

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Speaker 1: being on this show. Just just wrap it up in

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Speaker 1: the nutshell and you know you have access to me anytime.

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Speaker 1: More importantly, please give me a bann of email A Dell.

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Speaker 1: The Dell is my program director for Money Making Conversations.

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Speaker 1: Email him a banner so we can put it up

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Speaker 1: on to connect to your website today. And that's the

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Speaker 1: whole purpose of me developing truly money making conversations Facebook

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Speaker 1: because now when I talk to entrepreneurs, I talked to

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Speaker 1: my guests, I can start supporting you guys and also

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Speaker 1: assisting in your brand build and be able to get

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Speaker 1: the word. I couldn't do it on my personal Facebook

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Speaker 1: page as much, but on this money making conversation format

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Speaker 1: that I have is Facebook page, we own, brother, So

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Speaker 1: please get your face, please get your banner over to

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Speaker 1: us today so we can drive traffic to why Be Connects.

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Speaker 1: But tell everybody how to reach you absolutely, So I'll

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Speaker 1: just start with my purpose. So my purpose is to

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Speaker 1: create awareness, empower leaders, promote philanthropy, and facilitate connections that

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Speaker 1: lead to outstanding outcomes. That's my purpose. Uh. And they

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Speaker 1: can find me on why the Connects dot com. All

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Speaker 1: of my social media platforms are there. Uh and uh

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Speaker 1: And like I said, if you connect with me on

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Speaker 1: linked then make sure you send a personalized message. Chan.

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Speaker 1: I have to emphasize that people to connect button and

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Speaker 1: it's just a random, random invitation, but they have to

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Speaker 1: send a personalized message to everybody they connect to. And

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Speaker 1: for those who are listening, send me a personalized message

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Speaker 1: and let me know you found me on the Sean

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Speaker 1: McDonald show. And I'm looking forward to you know, being

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Speaker 1: able to serve. I'm looking forward to coming to Houston.

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Speaker 1: I love to meet you in person and build with you.

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Speaker 1: And where where where you've been out of I'm out

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Speaker 1: of Richmond. I'm out of Richmond, Virginia, which my mentor

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Speaker 1: call is a rich Man Virginia. But we're right here

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Speaker 1: in the center center of Virginia. And uh, I traveled

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Speaker 1: quite a bit and I'm looking forward to eard of.

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Speaker 1: I'm putting together a team so we can uh take

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Speaker 1: some day and you are. I want to tell you

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Speaker 1: right up for your phone will get to ring my

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Speaker 1: friend my lower fuse out of DC because we're gonna

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Speaker 1: go out there and change the lives man and do

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Speaker 1: it our wait and do it our way because you're

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Speaker 1: a fantastic person. But also you have information. And I

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Speaker 1: also want to let everybody know from a fraternity decide

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Speaker 1: he's an alpha fi alpha, so you alpha fire alfa brother,

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Speaker 1: start supporting him. Go to why Be Connects and tell

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Speaker 1: him heard your brother. I'm what your brother frat brother

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Speaker 1: six to my brothers. Absolutely all right, my man, thank

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Speaker 1: you Robert, We're gonna talk soon. My man's please get

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Speaker 1: that batter over to Dale or money making Conversations the

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Speaker 1: Facebook page I appreciate you. We talked soon. Okay, be

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Speaker 1: encouraged my brother, Thanks, Paul, you do be. Listening makes

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Speaker 1: us smarter, more connected people. It makes us better partners, parents,

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Speaker 1: than Audible. Audible is where so many inspiring voices and

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