WEBVTT - Episode 469 | Ray Daniels 0:00:00.160 --> 0:00:01.600 No Willian. 0:00:06.920 --> 0:00:07.240 Doctor. 0:00:35.200 --> 0:00:35.840 All right, Rory. 0:00:35.840 --> 0:00:38.320 Today we are back with a new episode, and we 0:00:38.360 --> 0:00:40.640 are joined. We got another guest, probably a guest that 0:00:40.760 --> 0:00:42.239 I think we've both been wanting to sit down and 0:00:42.240 --> 0:00:43.080 talk to for a minute. 0:00:43.200 --> 0:00:45.519 Yes, it's probably the most excited I've been for a 0:00:45.560 --> 0:00:47.199 guess in a minute. And I don't mean that in 0:00:47.200 --> 0:00:49.880 a bad way to our other guestscause everyone's great. Everyone, 0:00:50.000 --> 0:00:51.559 every guest is the greatest guest you've ever had. 0:00:51.640 --> 0:00:53.680 But this is somebody we're supposed to somebody. 0:00:54.280 --> 0:00:58.639 It's somebody I've argued with, like I've yelled at the phone, 0:00:59.400 --> 0:01:02.600 I've yelled about like with this person. 0:01:02.600 --> 0:01:03.319 I've never met them. 0:01:04.040 --> 0:01:05.080 I've raised my eyebrow. 0:01:06.400 --> 0:01:08.320 What do you just say? What do you just saying? 0:01:08.360 --> 0:01:10.679 But he's one of the guys that I respect because 0:01:11.000 --> 0:01:12.000 he's actually done it. 0:01:12.240 --> 0:01:13.640 He has knowledge in the game. 0:01:13.760 --> 0:01:15.160 An R music manager. 0:01:15.319 --> 0:01:18.320 Yeah, he's worked with you know everybody, Lizzo, Beyonce, Ran 0:01:18.480 --> 0:01:21.520 The Future, you know, he's so, he's an ELI chopper. Yeah, 0:01:21.520 --> 0:01:22.960 he's one of the he's one of the guys that 0:01:23.040 --> 0:01:25.360 I respect. But when he says certain things, I'd be like, yo, 0:01:25.560 --> 0:01:30.360 I wonder I want to ray first back and forth 0:01:30.880 --> 0:01:34.080 line because then it comes across the world. So today 0:01:34.120 --> 0:01:37.440 we are joined by raced love Me, Love Me by 0:01:37.560 --> 0:01:41.480 far the last the last year some of my favorite 0:01:41.520 --> 0:01:45.240 content that's that's come out of this music podcasting space, 0:01:45.520 --> 0:01:48.520 because I do feel like this got oversaturated the way 0:01:48.640 --> 0:01:49.320 everything has. 0:01:49.520 --> 0:01:52.680 So it's very tough to find people that are just 0:01:52.720 --> 0:01:55.640 starting in this game where it's like refreshing, like. 0:01:56.080 --> 0:01:58.920 Okay, this person's gonna say. 0:01:58.720 --> 0:02:00.640 As I told ma, I took, I said we should 0:02:00.640 --> 0:02:02.280 have did you two years ago? I'm like, bro, I 0:02:02.360 --> 0:02:05.240 wasn't ready. I had to earn this, Like I feel 0:02:05.240 --> 0:02:08.160 like I earned this seat, like I feel like when 0:02:08.200 --> 0:02:10.160 I did other shows. It's because who I am and 0:02:10.200 --> 0:02:12.560 what I've done, and I got relationships with everybody, so 0:02:12.919 --> 0:02:14.919 I can cheat my way into certain rooms. But it's 0:02:14.919 --> 0:02:17.480 those rooms of people who don't know you, who's like 0:02:17.520 --> 0:02:19.560 I found you online, but I respect what you're doing, 0:02:19.600 --> 0:02:22.119 so I appreciate that you work with my brother Yeah 0:02:22.440 --> 0:02:25.480 that no, listen, your brothers are my family, bro. So 0:02:25.520 --> 0:02:27.120 when they told me, when they told me you were 0:02:27.160 --> 0:02:29.639 they family, I was like, that makes sense because from 0:02:29.720 --> 0:02:32.800 our space, it takes a lot to be to do 0:02:32.840 --> 0:02:35.639 what we do, like and go outside and like and 0:02:35.680 --> 0:02:38.280 like give your opinion right, Like it's hard to do this. 0:02:38.320 --> 0:02:40.320 So when I see you, I'm like, oh, he talks 0:02:40.320 --> 0:02:41.960 like he doesn't give a fuck. He has to come 0:02:42.000 --> 0:02:42.839 from something. 0:02:42.760 --> 0:02:43.960 Yeah, he comes from something. 0:02:43.960 --> 0:02:46.040 He talks like I don't care if they called me, 0:02:46.080 --> 0:02:47.720 like I don't give a fuck, Like I'm a stand 0:02:47.760 --> 0:02:48.000 on it. 0:02:48.480 --> 0:02:50.200 And even on top of that, because I mean, despite 0:02:50.200 --> 0:02:54.320 what podcasts, fans and listeners think, our opinions are not 0:02:54.480 --> 0:02:57.519 bought based off our relationships. I've worked in the major 0:02:57.560 --> 0:02:58.160 label system. 0:02:58.160 --> 0:02:58.760 You have as well. 0:02:59.200 --> 0:03:03.280 Mall is from fucking hip hop royalty family. The amount 0:03:03.360 --> 0:03:05.360 of calls I have gotten with people I've worked with, 0:03:05.480 --> 0:03:07.880 like yo, can you say this nah? Or get mad 0:03:07.880 --> 0:03:09.959 at you when you start saying shit on the micro 0:03:10.040 --> 0:03:13.000 fountains going to come very taxing of. 0:03:13.000 --> 0:03:16.920 Like, yo, we worked together for ten years at Universal. Okay, 0:03:17.760 --> 0:03:20.119 I'm not gonna say nothing disrespectful, but I'm always gonna 0:03:20.160 --> 0:03:20.560 have my opinion. 0:03:20.639 --> 0:03:21.680 Have you ran into that at all? 0:03:22.360 --> 0:03:25.240 You know? This is this has been the hardest journey 0:03:25.280 --> 0:03:27.480 for me, and I feel like I'm just getting into 0:03:27.520 --> 0:03:30.560 the place where I'm having fun, Like like I got 0:03:30.600 --> 0:03:33.560 online and start talking out of desperation, Like it wasn't 0:03:33.639 --> 0:03:37.000 like I wanted to. Like, if I didn't write this letter, 0:03:37.120 --> 0:03:40.360 dear white music execs, I'm probably EVP of president of 0:03:40.400 --> 0:03:41.160 a label right now. 0:03:41.360 --> 0:03:41.640 Yeah. 0:03:41.720 --> 0:03:43.040 So I wrote a letter that. 0:03:43.000 --> 0:03:45.840 Put a light on me, that made my peers see 0:03:45.880 --> 0:03:47.080 me as black. 0:03:47.600 --> 0:03:48.280 I was clear. 0:03:48.400 --> 0:03:51.160 So like I would be in the room working on 0:03:51.200 --> 0:03:55.440 records for Zara Larson, Pussycat Dolls, all these pop acts, 0:03:55.800 --> 0:03:57.440 and they'll ask me what I think, and I'm like, 0:03:57.800 --> 0:04:00.760 I grew up listening to eight Ball and MJG. Like, 0:04:01.600 --> 0:04:03.920 I'm not giving you my subjective opinion. I'm giving you 0:04:04.000 --> 0:04:07.560 my objective opinion. Like I know objectively how to make records. 0:04:07.960 --> 0:04:10.560 But it's been hard, bro. That's why I'm glad I'm here, 0:04:10.600 --> 0:04:12.240 because if I would have got it earlier, it would 0:04:12.240 --> 0:04:14.080 have been like, oh, they probably just know them from 0:04:14.120 --> 0:04:16.719 such and such. That's why they let them on. Like 0:04:16.760 --> 0:04:19.159 this is a real journey I'm on because I feel 0:04:19.200 --> 0:04:22.640 like I see the future and I'm like, and I 0:04:22.680 --> 0:04:24.280 talk to God every day, and I'm like, I know 0:04:24.560 --> 0:04:27.480 what needs to be done, Like y'all are more of 0:04:27.520 --> 0:04:32.919 the future than they are. They just have the infrastructure 0:04:33.279 --> 0:04:36.240 and the history, so they are arrogant about it. But like, 0:04:36.839 --> 0:04:38.560 I remember when I was coming up in the music 0:04:38.640 --> 0:04:41.719 business when shakir knew your name. If kp knew your name, 0:04:41.839 --> 0:04:44.159 you will if your brother hip hop me. I remember 0:04:44.160 --> 0:04:46.640 the first time your brother called me and he said, ray, 0:04:46.680 --> 0:04:47.800 I'm like, oh, I'm in the game. 0:04:48.360 --> 0:04:49.159 H yeah, my name. 0:04:49.240 --> 0:04:49.440 You know. 0:04:50.480 --> 0:04:51.680 I came up in that industry. 0:04:51.720 --> 0:04:54.279 And then when I finally got to my top SVP title, 0:04:54.680 --> 0:04:56.800 instead of signing what I wanted, I signed what they 0:04:56.800 --> 0:04:57.440 told me to sign. 0:04:57.560 --> 0:04:59.520 So now it was like, well, we signed what they 0:04:59.560 --> 0:05:01.080 told us, and then why are we in here? 0:05:01.120 --> 0:05:05.279 Then, like we should all be outside because like and 0:05:05.320 --> 0:05:08.280 then you start realizing, like y'all don't know how to pick. 0:05:08.800 --> 0:05:10.880 Because see, what people don't know about a major label 0:05:10.960 --> 0:05:13.320 is when they sign you, they're betting a million dollars 0:05:13.360 --> 0:05:15.600 off top because even if they gave you half a million, 0:05:15.640 --> 0:05:18.279 they know they have to commit to video, spending. 0:05:18.000 --> 0:05:20.160 Travel, so like they're betting on the write off. 0:05:20.480 --> 0:05:22.440 But even if it's a write off, they still know 0:05:22.480 --> 0:05:24.440 they got to spend. So my point is, if they 0:05:24.440 --> 0:05:28.200 have one hundred million allocated, they only can spend sign 0:05:28.320 --> 0:05:30.119 a certain It's not that they can sign five hundred 0:05:30.200 --> 0:05:32.400 things and see what works like or it's not that 0:05:32.440 --> 0:05:35.280 they can say we're gonna give instead of giving one 0:05:35.360 --> 0:05:38.719 hundred artists a million, we're going to give a thousand artists. 0:05:39.720 --> 0:05:42.200 It's like, what, Like you're making it bigger like it's 0:05:42.200 --> 0:05:42.640 supposed to be. 0:05:42.680 --> 0:05:44.120 This is an exclusive thing we're in. 0:05:44.440 --> 0:05:47.320 So once I started realizing we were letting anything in, 0:05:47.800 --> 0:05:50.880 anybody in, and it was like, like, I feel like 0:05:50.920 --> 0:05:53.400 I'm that nigga, Like I feel like I've earned the 0:05:53.480 --> 0:05:55.600 right to be that guy. So when I see when 0:05:55.640 --> 0:05:56.960 I come in a room and I got to sell 0:05:57.000 --> 0:05:59.000 you to an art myself to an artist, that's weird 0:05:59.000 --> 0:05:59.240 to me. 0:06:00.040 --> 0:06:02.479 I knew who Shake was, I knew who it was. 0:06:02.560 --> 0:06:03.599 I knew who Kaiser was. 0:06:03.640 --> 0:06:06.120 You had to know the players to be in the game, 0:06:06.160 --> 0:06:07.400 but now you don't have to. All you got to 0:06:07.440 --> 0:06:09.559 do is make some noise online. And now they're treating 0:06:09.600 --> 0:06:12.120 you like you're the next big thing and you feeling it, 0:06:12.160 --> 0:06:12.920 but you don't even know. 0:06:13.040 --> 0:06:14.200 They just need that record. 0:06:14.560 --> 0:06:16.200 They don't have no they don't know what to do 0:06:16.240 --> 0:06:18.719 with you after they get that record, and they know 0:06:19.120 --> 0:06:20.880 you need a record, You need a record. They all 0:06:20.920 --> 0:06:22.839 need a record. So They're like, if I get it, 0:06:22.880 --> 0:06:25.880 that means I'm hot. The record don't have to work, y'all, 0:06:26.640 --> 0:06:28.600 the record don't have to make no money. But the 0:06:28.600 --> 0:06:32.280 fact that I got the deal tells the company he's 0:06:32.360 --> 0:06:34.680 valuable because he can go get a deal. So when 0:06:34.720 --> 0:06:36.680 I signed an Lee Chopper, it was like a huge 0:06:36.680 --> 0:06:38.719 moment because it was like, how did you get that? 0:06:38.880 --> 0:06:40.720 You beat baby? How did you do that? I'm like, 0:06:41.360 --> 0:06:43.120 I just stayed in it, and I just know what. 0:06:43.480 --> 0:06:45.440 I'm just a human bro. I know how to close shit, Like, 0:06:45.440 --> 0:06:46.320 I know what I want to hear. 0:06:46.480 --> 0:06:47.120 I know what I heard. 0:06:47.480 --> 0:06:50.000 I know the buffalers told me to make me say, Okay, 0:06:50.040 --> 0:06:51.880 he's off in four hundred, he's off in five hundred, 0:06:51.880 --> 0:06:53.560 he's off in this. But I like him the most. 0:06:53.800 --> 0:06:55.640 I know what that what he said. So I just 0:06:56.440 --> 0:06:58.160 it's like being a human bro. Just fuck with people 0:06:58.160 --> 0:06:58.640 that love you. 0:06:58.720 --> 0:07:01.919 Yeah, I think even like, well, what you're doing, you know. 0:07:02.000 --> 0:07:06.440 Being a former VPA and R, we've always talked about 0:07:06.440 --> 0:07:10.320 the irv's dames, like those type of execs not existing anymore. 0:07:10.360 --> 0:07:13.720 Of course, we have QC, we have Orlando. We have 0:07:14.520 --> 0:07:17.680 great execs, don't get me wrong, but not ones that 0:07:17.720 --> 0:07:21.160 are forward facing, Like if you could imagine if IRV 0:07:21.200 --> 0:07:26.800 and Dame had TWITCH in two thousand and one. I 0:07:26.840 --> 0:07:29.880 don't know if they'd make music anymore, but do you 0:07:29.920 --> 0:07:32.520 think that that's kind of missing where there is an 0:07:32.520 --> 0:07:35.280 opportunity for that exec to come back as the salesman 0:07:35.360 --> 0:07:38.200 in the face of a label, because because IRV and 0:07:38.280 --> 0:07:40.640 Dame were entertaining, they're both they were both recipes or 0:07:41.000 --> 0:07:44.400 geniuses in their own right. Yes, on a marketing side 0:07:44.440 --> 0:07:46.640 and business side, but they are also you. 0:07:46.560 --> 0:07:51.040 Couldn't keep your eyes off them, like you're dancing in clue. 0:07:51.240 --> 0:07:53.120 I want to ask y'all something. I have a statement 0:07:53.160 --> 0:07:55.800 that I want to make to y'all. I believe that 0:07:56.200 --> 0:08:01.120 the moment on backstage when Dame cursed out Kevin Lywles, 0:08:01.480 --> 0:08:05.320 that's when their black exec died because. 0:08:05.000 --> 0:08:07.480 Every before just agree with it. Hit me out. 0:08:07.520 --> 0:08:11.840 Everybody from that point forward. If you're watching Dame and Kevin, 0:08:12.120 --> 0:08:14.520 I know everybody that I was with wanted to be Dame. 0:08:15.040 --> 0:08:17.480 Which man, you wanted to have your own stay outside 0:08:17.520 --> 0:08:19.920 the building, and it became lame to be in the building. 0:08:19.960 --> 0:08:21.920 It was like you a tou you lame, So we 0:08:21.960 --> 0:08:25.040 almost lamed ourselves out the building and now the lames 0:08:25.040 --> 0:08:25.640 have the power. 0:08:26.560 --> 0:08:27.160 So I think that. 0:08:27.280 --> 0:08:29.120 So to me, it's like, you got to understand a 0:08:29.200 --> 0:08:31.600 cool nigga's not intimidated by another cool nigga walking in 0:08:31.600 --> 0:08:33.840 the room, Like I actually want more cool niggas around. 0:08:33.880 --> 0:08:34.880 You know some shit I don't know. 0:08:35.040 --> 0:08:38.920 But when you're not a cool nigga, cool niggas intimidate you. 0:08:38.240 --> 0:08:38.679 Like nigga. 0:08:38.880 --> 0:08:41.079 I remember me and adult. I knew it was different 0:08:41.080 --> 0:08:43.040 when I signed this kid two K baby. First thing 0:08:43.040 --> 0:08:45.000 he asked me, now do I know Timbland? 0:08:45.000 --> 0:08:45.880 Now do I know? For real? 0:08:46.360 --> 0:08:50.320 Do you know Gary Vee? I'm like what he was like, Bro, 0:08:50.400 --> 0:08:51.480 can you get me in the room with Gary V? 0:08:51.559 --> 0:08:53.880 And I'm like, why the fuck do you want to 0:08:53.920 --> 0:08:55.480 talk to Gary Vee? What the fuck does he do? 0:08:55.520 --> 0:08:58.480 You think he knows more than me? I mean, for me, 0:08:58.559 --> 0:09:01.360 it was just it was interesting because you know when 0:09:01.720 --> 0:09:03.520 you get to that point in your career where someone says, yo, 0:09:03.600 --> 0:09:06.199 I want to work with Timbland, I'm like FaceTime timbling 0:09:06.240 --> 0:09:08.720 my nigga, I work with Jamaine. You get those relationships 0:09:08.760 --> 0:09:10.199 you take pride. No, So I'm like, who you want 0:09:10.240 --> 0:09:11.679 to work with? And you say a name. 0:09:11.760 --> 0:09:14.600 I'm like, what, Like, that's what you want to do? 0:09:14.640 --> 0:09:17.160 So you start understanding, like the world is different, you 0:09:17.240 --> 0:09:20.080 rather talk to Gary Vee. And then that made me say, 0:09:21.040 --> 0:09:23.959 imagine if Gary Vee was the president of a label, 0:09:24.040 --> 0:09:27.959 a major, every young artist would want to sign to him. 0:09:28.480 --> 0:09:30.800 So I was like, I'm gonna be Gary Vee. I'm 0:09:30.800 --> 0:09:33.280 gonna be the dude that gives all the information away 0:09:33.480 --> 0:09:35.280 and yeah, something I could get paid for a lot 0:09:35.280 --> 0:09:38.640 of this, but the ninety five percent is gonna be bullshit. 0:09:38.679 --> 0:09:41.199 But that five percent that listen, that's like I heard 0:09:41.240 --> 0:09:43.760 you like me with Dame. When I see Dame and 0:09:43.840 --> 0:09:47.240 your bigs, I'm like, bro, y'all raise me when I talk. 0:09:47.360 --> 0:09:48.880 I want you all to be proud of me. Like 0:09:49.120 --> 0:09:51.040 when I said something, Dame called and cursed me out. 0:09:51.080 --> 0:09:53.640 I was like, no, I'm like this is this is 0:09:53.760 --> 0:09:56.280 Dame dash y'all let me through FaceTime, nigga, like I 0:09:56.400 --> 0:09:58.920 made it in life, Like I'm family with these niggas now. 0:09:58.920 --> 0:10:01.480 So I just wanted to be accepted by them. But 0:10:01.520 --> 0:10:03.640 these new guys, they don't care what y'all think. They 0:10:03.640 --> 0:10:06.679 don't care what I think. They're empowered by someone who's saying, 0:10:07.000 --> 0:10:08.960 fuck what they think, do what you want, and that's 0:10:08.960 --> 0:10:09.559 why the game is. 0:10:09.760 --> 0:10:13.000 But I think the same way artists now have to 0:10:13.040 --> 0:10:15.880 pivot to the times as far as being personalities and 0:10:15.920 --> 0:10:18.880 being more than just a musical artist. Yes, even what 0:10:19.040 --> 0:10:21.520 Leor put out with the pivot with YouTube and the 0:10:21.600 --> 0:10:23.840 letter you put out the other day. Like artists, I 0:10:23.880 --> 0:10:25.400 hate to say, guys, you have to be more than 0:10:25.440 --> 0:10:26.960 just this now different times. 0:10:27.000 --> 0:10:29.920 I think executives have to be that as well. 0:10:30.240 --> 0:10:33.120 Like Justice from LVRN, I've been telling him, Yo, start 0:10:33.120 --> 0:10:35.280 a podcast. You have the craziest personality ever and you 0:10:35.360 --> 0:10:37.959 actually know what the fuck you're talking about. Imagine a 0:10:38.160 --> 0:10:41.920 Shark Tank if it was IRV Dame Biggs in that regard, 0:10:41.960 --> 0:10:44.000 where mister Wonderful is the face of every product that 0:10:44.040 --> 0:10:46.600 he puts out. Ye, Mark Cuban is that as well. 0:10:46.840 --> 0:10:50.800 I think there's an opportunity right now for execs to 0:10:50.920 --> 0:10:54.079 have that. It's just execs are super corny now, so 0:10:54.120 --> 0:10:57.320 they don't really exist. But if you get somewhere like 0:10:57.320 --> 0:10:59.600 a sycamore that could be on Mike all the time 0:10:59.640 --> 0:11:02.720 and actionly be the face of everyone that he signed. 0:11:03.160 --> 0:11:05.440 Now we're having a different conversation because Sycamore is really 0:11:05.440 --> 0:11:05.880 an A and R. 0:11:06.000 --> 0:11:09.040 Sycamore really cares about this. 0:11:09.760 --> 0:11:12.120 Like I remember working with Sick when he came to 0:11:12.160 --> 0:11:14.719 Epic and I was he was doing Travis and he 0:11:14.840 --> 0:11:17.360 was he was. He would say something and it would 0:11:17.360 --> 0:11:18.840 be like it was a slam dunk, but it was 0:11:18.880 --> 0:11:22.000 so small, like I got a house, Travis's gonna work, 0:11:22.240 --> 0:11:23.840 Metro's coming and we're gonna go. 0:11:24.200 --> 0:11:27.120 Let's go, And you know that's not exciting normally. 0:11:27.200 --> 0:11:30.120 Normally it's like I don't care, tell me what happened 0:11:30.160 --> 0:11:33.240 after you made the hit. But he was leaning in 0:11:33.280 --> 0:11:35.440 so much that I was like, you could tell he 0:11:35.559 --> 0:11:36.079 was one of them. 0:11:36.080 --> 0:11:36.480 He didn't. 0:11:36.480 --> 0:11:39.840 He wasn't a label guy. He was with them and 0:11:39.880 --> 0:11:42.439 he worked at the label. And that's what Sycamore skilled. 0:11:42.520 --> 0:11:44.520 Like he gets that, like, oh yeah, I started that 0:11:44.559 --> 0:11:46.920 with the same way I'm with the artist like I 0:11:47.000 --> 0:11:49.360 was with the label because I had to give the lab. 0:11:49.480 --> 0:11:51.800 I had my money came from giving the label a hit. 0:11:52.120 --> 0:11:53.959 I can give you a hit whatever he the label 0:11:53.960 --> 0:11:55.600 and he ain't paying for it. I don't give a 0:11:55.640 --> 0:11:58.080 damn how excited we are. He has to pay for it. 0:11:58.120 --> 0:12:00.000 So I knew the whole. I knew all the labels 0:12:00.040 --> 0:12:01.960 in the execs, so I came up in that world. 0:12:02.080 --> 0:12:06.560 What years were you at Epic twenty thirteen to twenty fifteen? 0:12:06.679 --> 0:12:09.720 I worked with So I did the Sierra Jackie album. 0:12:10.040 --> 0:12:12.000 So I did the I Bet You Start Loving Me. 0:12:12.080 --> 0:12:15.120 I turned that in and I did the Future Honest album. 0:12:15.280 --> 0:12:17.000 I just want to take you out and show you. 0:12:17.240 --> 0:12:19.960 So I did those two albums, amongst other things. But yeah, 0:12:20.000 --> 0:12:20.840 thirteen to fifteen. 0:12:21.200 --> 0:12:23.760 I asked that question because one of my first gigs 0:12:23.880 --> 0:12:25.720 was with shot Money at Depth Chair and then he 0:12:25.760 --> 0:12:26.880 went with La Reid. 0:12:26.679 --> 0:12:27.560 Over to Epic. 0:12:27.679 --> 0:12:32.080 Yeah, were you there the day that Bobby Schmurder was 0:12:32.160 --> 0:12:36.160 standing on top of a desk rapping to all those 0:12:36.160 --> 0:12:39.040 white people. I wasn't in the office because I wasn't 0:12:39.080 --> 0:12:42.320 New York based, But right after the deal got done, 0:12:42.480 --> 0:12:44.679 it was a big issue because you know, God, it 0:12:44.679 --> 0:12:45.880 was a lot of stuff that happened with that with 0:12:46.200 --> 0:12:48.600 Bobby spread I know, you know, like with was one 0:12:48.640 --> 0:12:50.920 of the shots exactly Shot Money trying to sign him. 0:12:50.960 --> 0:12:53.760 Yo, Gotti wants him. It's this whole thing. He's in 0:12:53.880 --> 0:12:56.080 LA's office. We don't give a fuck who gets him. 0:12:56.080 --> 0:12:58.160 As long as Epic gets him, so we got to 0:12:58.240 --> 0:12:58.679 sign him. 0:12:58.679 --> 0:12:59.839 So I was. I was there. 0:13:00.080 --> 0:13:02.600 That was a show Money to the shout out the 0:13:02.600 --> 0:13:03.280 shot money Man. 0:13:03.360 --> 0:13:05.920 Shot was there when the studio got raided, when he 0:13:05.920 --> 0:13:06.400 got arrested. 0:13:06.640 --> 0:13:09.880 He's one of the greatest executives, like as a black 0:13:09.920 --> 0:13:12.079 man that came up in his business. So yeah, Shot 0:13:12.120 --> 0:13:14.320 Money was one of those greats. And to see him 0:13:14.360 --> 0:13:17.080 not in the president's job is like a travesty to 0:13:17.120 --> 0:13:19.200 our world. That's why I wouldn't there with people him 0:13:19.240 --> 0:13:21.040 not in power, sitting on this couch for sure. 0:13:21.120 --> 0:13:23.240 Yeah, but I want to last though, like what did Epic, 0:13:23.360 --> 0:13:26.120 Like what did y'all think when that video went viral 0:13:26.120 --> 0:13:30.360 with Bobby as working at that label, especially as a 0:13:30.400 --> 0:13:34.400 black executive, even you writing the white executive letter, Yeah, 0:13:34.760 --> 0:13:36.960 seeing that go viral on the whole internet, going, why 0:13:37.040 --> 0:13:40.280 is Bobby Schmurter standing on top of this fucking desk 0:13:40.600 --> 0:13:44.600 in a conference room? Yeah, wrapping to all these fucking 0:13:44.600 --> 0:13:45.840 white people on their lunch break. 0:13:46.000 --> 0:13:48.720 I'll tell you that was the way you got the 0:13:48.800 --> 0:13:52.920 business excited for you. There was no Internet. So you 0:13:52.960 --> 0:13:55.400 know the story of Nelly. Nelly was signed, he got 0:13:55.400 --> 0:13:57.360 an album up. They're trying to get Universal to focus 0:13:57.440 --> 0:13:59.679 on it. He flies the Saint Lunatics and Nelly up 0:14:00.040 --> 0:14:01.760 plays the song in the meeting, they come into the 0:14:01.800 --> 0:14:04.760 conference room and take it over. I think that that's necessary, 0:14:04.800 --> 0:14:07.160 like so that during that time you needed to stand 0:14:07.200 --> 0:14:09.000 on the table. If you didn't stand on the table, 0:14:09.040 --> 0:14:10.840 that meant that you ain't ready for the big stage 0:14:10.960 --> 0:14:13.560 in the minds of the label. Because that's the stage 0:14:13.559 --> 0:14:15.000 in the room and we all standing. You stand on 0:14:15.000 --> 0:14:16.160 the table, you take advantage. 0:14:16.320 --> 0:14:18.160 So, yeah, it was that was a little crazy. Yo 0:14:19.080 --> 0:14:21.080 was race that looked like shucking and jobbing? 0:14:21.200 --> 0:14:25.400 Well it does because okay, let's talk about it. It 0:14:25.440 --> 0:14:27.760 does because you got to remember, LA is the only 0:14:27.800 --> 0:14:29.640 fucking opinion in the room that matters. 0:14:30.320 --> 0:14:32.040 But everybody else in the room. 0:14:32.320 --> 0:14:35.360 If y'all, Bob y'all head right, say, and we in 0:14:35.400 --> 0:14:37.760 a meeting, bro, and I like, I want to sign her. 0:14:37.800 --> 0:14:38.960 I'm like, I'm about to sign Alexa. 0:14:39.040 --> 0:14:42.120 She's with us, and I'm like, I'm signing her, y'all, 0:14:42.120 --> 0:14:45.200 motherfucker's better not Bob y'all head. Don't do nothing because 0:14:45.240 --> 0:14:47.440 your head, Bob might be an extra three hundred thousand 0:14:47.440 --> 0:14:49.800 dollars because they like I don't know how Ray felt, 0:14:49.800 --> 0:14:51.720 but Roy was bobbing the fuck out his head. 0:14:51.760 --> 0:14:52.760 I know he liked it. 0:14:53.040 --> 0:14:55.920 So sometimes you gotta And that's another tactic that we 0:14:56.000 --> 0:14:56.920 do in the music business. 0:14:56.920 --> 0:14:58.560 Sometimes you just stare at the camera. 0:14:58.840 --> 0:15:00.520 You stare at the artists in the eye and you 0:15:00.520 --> 0:15:02.800 sit looking and if they look away, I know you 0:15:02.840 --> 0:15:04.960 don't believe in what you're saying. Like so it's like 0:15:05.240 --> 0:15:07.320 tactics that we use, like We're gonna stare at you, 0:15:07.400 --> 0:15:08.640 all of us and see if you. 0:15:08.600 --> 0:15:11.200 Break, because that's usually how you break. You usually don't. 0:15:11.240 --> 0:15:14.200 Nobody usually gets in front of an audience and it's 0:15:14.520 --> 0:15:17.560 twenty thousand people that know the words. Usually it's thirty people. 0:15:17.640 --> 0:15:18.400 No one knows you. 0:15:18.400 --> 0:15:20.880 You gotta go out there hopefully make an impression. So 0:15:20.920 --> 0:15:23.360 for me, that's a part of it. All of it 0:15:23.400 --> 0:15:25.400 is a part of it. You just gotta play the game. 0:15:25.600 --> 0:15:28.320 Yeah, And I mean, I've been in plenty of conference 0:15:28.400 --> 0:15:31.600 rooms where similar things happen. But Bobby is at that. 0:15:31.760 --> 0:15:33.320 You know, he was a young kid from Flatbush. That's 0:15:33.320 --> 0:15:35.880 how he acts like. I don't think he was doing 0:15:35.880 --> 0:15:37.800 the chucking driver. I think I can see why the 0:15:37.800 --> 0:15:41.120 internet thought that, but that is how. 0:15:40.960 --> 0:15:44.400 They bring in new new challenge you. I can tell you. 0:15:44.960 --> 0:15:46.680 I can tell you a story, an epic story. 0:15:47.120 --> 0:15:49.000 By the way. A shout out to la Read because 0:15:49.000 --> 0:15:51.600 he taught me with show biz. Was so we're turning 0:15:51.640 --> 0:15:54.080 in Sierra's Jackie album. So this is Sierra. She's a 0:15:54.080 --> 0:15:56.760 big deal. We have the whole label. Come meet with Sierra, 0:15:56.840 --> 0:15:59.480 like if you're a new artist, fuck you, Like Sierra 0:15:59.600 --> 0:16:02.120 has an ow. Everybody stopped for two hours, so we're 0:16:02.120 --> 0:16:04.640 in a playback and mind you, we killed it, bro 0:16:04.720 --> 0:16:07.400 like me and Sierra left like yo, and I never 0:16:07.440 --> 0:16:09.160 forget this ship was like a scene out of a movie. 0:16:09.280 --> 0:16:11.640 We walking out of the meeting and everybody stays in. 0:16:11.800 --> 0:16:13.800 I'm walking my artists out. I know I got to 0:16:13.840 --> 0:16:16.120 go in. And when we walk out, I see Janelle 0:16:16.160 --> 0:16:18.240 Money and what's my man name? 0:16:18.280 --> 0:16:19.600 I'm a classic. 0:16:19.240 --> 0:16:24.680 Man, Jandenna Jdnna And they all dressed like Michael Jackson 0:16:24.720 --> 0:16:27.120 in the eighties, like suits and shit with like these 0:16:27.240 --> 0:16:30.480 dressed up suits like army sergeants. I'm like, so, I'm like, 0:16:30.480 --> 0:16:32.280 what's going on? And they was like, you need to 0:16:32.320 --> 0:16:34.320 go back in. Ray were about to do a showcase 0:16:34.760 --> 0:16:37.800 and they came in and when that fucking he had, 0:16:37.920 --> 0:16:40.280 I never got a cane on, and he stepped up 0:16:40.320 --> 0:16:43.040 the fucking chair like a gentleman. He ain't jump on 0:16:43.080 --> 0:16:45.640 the table, came with his cane, play that shit on 0:16:45.720 --> 0:16:46.120 the table. 0:16:46.200 --> 0:16:47.600 I'm a classic man. 0:16:48.040 --> 0:16:50.360 Nigga La told me after it was done, that's how 0:16:50.360 --> 0:16:53.000 you get a label excited. You and Seierra did good, 0:16:53.600 --> 0:16:55.560 But that's how you get a label excited. You make 0:16:55.600 --> 0:16:57.760 them jump on the fucking table and make them people 0:16:57.880 --> 0:16:59.800 see you. And I was like, and by the way, 0:17:00.040 --> 0:17:01.880 look what happened with that record, Like we knew we 0:17:02.000 --> 0:17:04.640 had to hit day one because of how they presented it. 0:17:04.840 --> 0:17:09.479 So you're right, bro, but it's also a necessary evil. 0:17:09.520 --> 0:17:11.960 I need to see if you can do this, because 0:17:11.960 --> 0:17:13.720 you're gonna have to do this. And if I give 0:17:13.760 --> 0:17:16.399 you a million dollars today and I don't check to 0:17:16.400 --> 0:17:18.800 see if you're gonna do this, it's gonna be pile 0:17:18.800 --> 0:17:21.679 on my face. Nobody likes him, he doesn't perform, it 0:17:21.680 --> 0:17:23.800 doesn't work, and it's like, ah, I knew better because 0:17:23.840 --> 0:17:24.520 he didn't do it for me. 0:17:24.640 --> 0:17:27.080 But the talent level, and we was talking off Mike 0:17:27.119 --> 0:17:30.920 about this. The talent level. Now though in the industry, 0:17:31.320 --> 0:17:35.080 but is it. It seems to be like it's an afterthought. 0:17:35.359 --> 0:17:39.520 It's almost like, no, just be famous, so be popular first. 0:17:39.760 --> 0:17:40.040 We can. 0:17:40.160 --> 0:17:42.720 We can sprinkle talent around you, but you have to 0:17:42.720 --> 0:17:45.600 have somebody that as personality, somebody that people just want 0:17:45.600 --> 0:17:49.639 to click and watch, Like, is it more important to 0:17:49.720 --> 0:17:51.760 just be famous? Now? In the labels and people like 0:17:51.800 --> 0:17:53.800 yourself can be like, Okay, we can sprinkle talent, we 0:17:53.800 --> 0:17:56.440 can bring in the right producer and make this a thing. 0:17:56.760 --> 0:17:57.879 Well, I'm gonna be honest. 0:17:57.920 --> 0:17:59.960 What you just described has been the industry for the 0:18:00.200 --> 0:18:02.880 last five years for sure. And that's why we don't 0:18:02.880 --> 0:18:07.120 have any superstars because these guys are not really there 0:18:07.160 --> 0:18:09.280 to get These guys are not really there to be 0:18:09.440 --> 0:18:12.280 like Michael Jackson, which is our go They're there to 0:18:12.320 --> 0:18:15.760 get rich by any means necessary. I remember one day 0:18:15.760 --> 0:18:17.560 I was talking to Chopper's manager and I asked him. 0:18:17.760 --> 0:18:18.920 I was like, yo, bro, we got to get a 0:18:18.960 --> 0:18:20.320 record out, and he was like, we have the number 0:18:20.359 --> 0:18:23.200 one sage in the market. I'm like, the number one sage, 0:18:23.640 --> 0:18:26.040 like you know, like that's the shit you like. I'm like, 0:18:26.160 --> 0:18:28.600 I never thought I would hear that from I'm trying 0:18:28.600 --> 0:18:30.600 to tell you, let's put on more music, and you're like, nah, 0:18:30.600 --> 0:18:32.320 we got the number one sage. We enjoy what we 0:18:32.440 --> 0:18:36.440 at artists, artists treating themselves like spokesman and just selling 0:18:36.520 --> 0:18:37.240 whatever they could sell. 0:18:37.280 --> 0:18:38.560 If it's music, cool, but if. 0:18:38.440 --> 0:18:41.280 It's this shirt, and I can make ten million doing that. 0:18:41.320 --> 0:18:44.480 As long as I got rich, I won. And that's 0:18:44.520 --> 0:18:46.720 not the artist. Lauryn Hill was sick as she wasn't 0:18:46.760 --> 0:18:48.800 on top. You understand I'm trying to say, like these 0:18:48.920 --> 0:18:53.160 Michael Jackson would be depressed if he wasn't the biggest 0:18:53.160 --> 0:18:58.639 in the world. Like I remember Michael Jackson's documentary Bad Documentary, No, 0:18:58.720 --> 0:19:03.479 not the the bad, Yeah bad, And Michael was calling 0:19:03.480 --> 0:19:07.159 the CEO of the label Mark not cares about but 0:19:07.600 --> 0:19:11.760 the guy I forgot Walker yetnikov and and Mike will 0:19:11.800 --> 0:19:13.840 be calling him saying, we're not number one yet, what 0:19:13.920 --> 0:19:16.119 are we gonna do? We're not number one? Think about that. 0:19:16.560 --> 0:19:20.640 Michael fucking Jackson from Thriller one hundred million is calling 0:19:20.680 --> 0:19:22.600 his labelhad like, we're not number one? What are we 0:19:22.640 --> 0:19:25.640 doing to get number one? That's why it worked. These 0:19:25.680 --> 0:19:28.000 artists don't care about number one, they care about money. 0:19:28.359 --> 0:19:31.159 I'm rich alsto the labels care about money too, and 0:19:31.200 --> 0:19:33.800 I think a lot of that is the labels are like, listen, 0:19:33.880 --> 0:19:36.480 we don't care how we make this money. We don't 0:19:36.520 --> 0:19:39.080 care about the artists after the artist is done here, 0:19:39.119 --> 0:19:41.560 like we want to make money. And I think that 0:19:41.680 --> 0:19:43.840 a lot of the you know, the problems or the 0:19:43.960 --> 0:19:46.359 lack of great music that we have is because the 0:19:46.440 --> 0:19:49.800 mindset changed in both the labels as well as the artists. 0:19:49.800 --> 0:19:52.160 But would y'all not say that, stay right there? 0:19:52.160 --> 0:19:55.359 But would you not then blame it on the shareholders? 0:19:55.480 --> 0:19:55.600 Right? 0:19:55.680 --> 0:19:58.080 Because like, if you invest in the music, you have 0:19:58.119 --> 0:20:01.000 to know you're investing in music being invested in music 0:20:01.040 --> 0:20:02.320 and don't want to take no else. 0:20:02.600 --> 0:20:05.399 Who the hell do you know? You were all teaming 0:20:05.400 --> 0:20:05.640 this shit? 0:20:05.840 --> 0:20:08.359 Wait, hold on, what P and L sheet has music 0:20:08.400 --> 0:20:10.400 on it? You can't hear a P and L sheet? 0:20:10.680 --> 0:20:13.920 They care about what you mean, that's what they care about. 0:20:13.920 --> 0:20:15.680 But even we talked about the Big Three as far 0:20:15.680 --> 0:20:18.800 as major labels, Big three is now with streaming services 0:20:18.840 --> 0:20:22.240 with movies, and they're just regurgitating. 0:20:21.520 --> 0:20:23.119 Every Marvel movie that ever happened. 0:20:23.440 --> 0:20:24.320 They up. 0:20:24.560 --> 0:20:26.040 They don't give a fuck about film. 0:20:26.080 --> 0:20:27.960 You think they give a fuck about music, it's a 0:20:27.960 --> 0:20:31.600 P and L sheet, but in trouble and on. 0:20:31.600 --> 0:20:33.520 Top of that, you should have sound fucked up. 0:20:33.760 --> 0:20:37.239 Sorry to cut you off, It did start too when 0:20:37.320 --> 0:20:40.120 you have people Hove I'm a hustler. 0:20:40.359 --> 0:20:41.640 Just so happened. I know how to rap. 0:20:42.200 --> 0:20:44.800 I'm not Hoove loves music, you know, that's a music 0:20:44.880 --> 0:20:47.040 nerd at the end of the day. But his goal 0:20:47.040 --> 0:20:48.359 at the end of the day was not for his 0:20:48.440 --> 0:20:50.280 love of music. Hole was trying to get the fuck 0:20:50.280 --> 0:20:50.840 out the projects. 0:20:50.960 --> 0:20:52.159 You're trying to get that money. 0:20:51.960 --> 0:20:54.080 As he fucking should. Jez was trying to get the 0:20:54.080 --> 0:20:58.800 fuck out of Macombe, Georgia. Like they wouldn't do that 0:20:58.880 --> 0:21:05.520 if it didn't lead to a financial situation. Now they 0:21:05.600 --> 0:21:07.520 happen to be extremely talented at what they do. 0:21:07.840 --> 0:21:09.960 These kids are just looking at the lick like that's 0:21:09.960 --> 0:21:12.000 what I'm telling you, Like everybody just going YouTube do 0:21:12.040 --> 0:21:14.879 it like Jay came from the greatness code. 0:21:15.560 --> 0:21:17.160 Jay thought. Jay cared with. 0:21:17.240 --> 0:21:20.800 Big thought, Jay cared with nas thought, he cared with 0:21:20.920 --> 0:21:24.080 jazz thought. That's what made him great. These new sexy 0:21:24.160 --> 0:21:29.359 Red doesn't give a fuck with with Lauren thinks about 0:21:29.359 --> 0:21:31.240 her music. She don't care what Nikki thinks about her 0:21:31.280 --> 0:21:34.440 music because I'm rich, and that's the problem. You're gonna 0:21:34.440 --> 0:21:36.320 get rich, but there has to be a respect part 0:21:36.359 --> 0:21:38.840 to it, whereas like I want the respect of their peers. 0:21:38.840 --> 0:21:41.400 So that's why even me like you starting up saying 0:21:41.440 --> 0:21:43.359 we saw these guys like that's respect to me. That 0:21:43.440 --> 0:21:46.479 means I heard someone speak like my peer. So I 0:21:46.480 --> 0:21:48.560 want to talk to you rather than like, who the 0:21:48.600 --> 0:21:49.400 fuck is this guy? 0:21:49.720 --> 0:21:50.680 Where did he come from? 0:21:50.720 --> 0:21:52.560 So a lot of it is just you know, putting 0:21:52.600 --> 0:21:54.840 it out and hope they find it. But like people 0:21:54.840 --> 0:21:57.720 don't care no more. That's my problem, Like you don't 0:21:57.800 --> 0:22:00.520 care what with your idols, think about what you're doing 0:22:00.600 --> 0:22:01.000 right now. 0:22:01.440 --> 0:22:03.320 I mean, the goal was always that no matter who 0:22:03.400 --> 0:22:05.960 it was. Again, back to the Jay example. Jay is 0:22:06.000 --> 0:22:07.679 so smart. If he didn't know he was one of 0:22:07.680 --> 0:22:09.560 the best rappers, he wouldn't have looked at that as 0:22:09.560 --> 0:22:13.840 a lick. Now, the link doesn't need talent, do you, 0:22:14.080 --> 0:22:16.000 Like Jez had to kind of learn how to even 0:22:16.040 --> 0:22:16.879 though he's in the South. 0:22:17.359 --> 0:22:18.200 But I think if you. 0:22:18.200 --> 0:22:22.480 Compare right now to Jez Jesus the crazy Jesu's Nos 0:22:22.480 --> 0:22:24.520 as far as lyricism goes, compared to what's going on 0:22:24.600 --> 0:22:27.640 now and his catalog is so much because he knew 0:22:27.680 --> 0:22:29.720 that that's what it took to be in the market, 0:22:29.760 --> 0:22:30.959 and the market doesn't call for that. 0:22:31.040 --> 0:22:33.360 But this goal was the exact same. Jez and Hole 0:22:33.480 --> 0:22:34.119 was trying to get. 0:22:34.040 --> 0:22:36.760 Rich, but it was trying to do Is it just 0:22:36.800 --> 0:22:39.719 an our culture though, because I don't think this happens 0:22:39.720 --> 0:22:41.680 outside of hip hop and outside of. 0:22:41.840 --> 0:22:43.720 You know, I think, as you think people aren't for 0:22:43.760 --> 0:22:45.360 the love of stocks, I think it's. 0:22:45.200 --> 0:22:49.480 Our culture because our culture is the poorest, right. Our 0:22:49.520 --> 0:22:52.720 culture came from poor people not having anything, saying let's 0:22:52.720 --> 0:22:55.960 create something. So I think that hip hop is our extract. 0:22:55.960 --> 0:22:58.760 I guess how we can make money. And like, my 0:22:58.800 --> 0:23:01.800 mother will be driving school buses right now for twenty 0:23:01.880 --> 0:23:04.040 five hundred dollars a month if it wasn't for hip hop, 0:23:04.600 --> 0:23:06.840 if it wasn't for her son having an opportunity at 0:23:06.920 --> 0:23:10.119 hip hop to retire her in twenty twelve. So to me, 0:23:10.320 --> 0:23:13.560 hip hop is our savior. But we're allowing it to 0:23:13.600 --> 0:23:15.639 be a joke. And that's my issue where it's like, 0:23:15.800 --> 0:23:17.840 I don't mind a jokey artist, but can we get 0:23:17.840 --> 0:23:20.640 some real? But you can't get real if you don't 0:23:20.680 --> 0:23:23.760 have real execs in the seats, and these people can't 0:23:23.800 --> 0:23:26.520 tell you. And there's a few like Sycamore, Larry Jackson 0:23:26.600 --> 0:23:30.160 dash over at a giffing. There's a few that are 0:23:30.200 --> 0:23:33.280 really good. Orlando gret Orlando. It's like Orlando, if it's 0:23:33.280 --> 0:23:34.960 some shit happened, I don't give a fuck. If it's 0:23:34.960 --> 0:23:37.200 in a third world country. Orlando's gonna pull up with 0:23:37.280 --> 0:23:39.240 his jury on and a Rose Royce and he gonna 0:23:39.280 --> 0:23:41.760 close it. That's what makes him a great executive, right. 0:23:41.800 --> 0:23:43.639 He's like music, Yeah, and you got to you have 0:23:43.680 --> 0:23:45.800 to understand that part. We don't have that part no more. 0:23:45.800 --> 0:23:48.320 It's like like I remember having to play a record 0:23:48.359 --> 0:23:50.280 for La to get it out. Now you don't have 0:23:50.320 --> 0:23:52.000 to play records that get it out. You don't just 0:23:52.040 --> 0:23:55.679 put it out. You need twenty dollars, three dollars at 0:23:55.720 --> 0:23:57.760 some places, like just put it out free at some place. 0:23:57.840 --> 0:23:59.280 We'll take our money on the back end. 0:23:59.440 --> 0:24:02.760 So I think they made it the entry so low 0:24:02.840 --> 0:24:03.920 that everybody's coming in. 0:24:03.960 --> 0:24:06.240 But I think it's fading. I think we passed that. 0:24:06.320 --> 0:24:08.120 I think that the music is about to get back 0:24:08.160 --> 0:24:10.920 to what it was because the gold rush is over. 0:24:11.240 --> 0:24:13.720 Like when the last time a TikTok artists made like 0:24:13.920 --> 0:24:14.080 was it? 0:24:14.200 --> 0:24:14.480 Jello? 0:24:14.720 --> 0:24:16.760 Jello's probably the last TikTok artist that had a bid 0:24:16.840 --> 0:24:19.800 and war that had like and look at what happened 0:24:19.840 --> 0:24:22.520 with that. So it's like with TikTok, no break deal 0:24:22.840 --> 0:24:24.560 seven million, eight million, eight million? 0:24:25.240 --> 0:24:26.200 He thought that was great. 0:24:27.000 --> 0:24:28.320 No, I thought it was a great deal for death Champ. 0:24:28.359 --> 0:24:31.520 But I think they recouped in two months, no hell 0:24:32.000 --> 0:24:32.760 on their investment. 0:24:32.880 --> 0:24:34.000 Oh y'all out, y'r mind. 0:24:35.359 --> 0:24:36.800 This is why I think it's crazy you're saying this 0:24:36.840 --> 0:24:39.000 because you're worth ten million, thirteen million. 0:24:39.000 --> 0:24:42.200 You're one of the few people that. 0:24:41.080 --> 0:24:44.200 That understands streaming that's on YouTube talking about the shit. 0:24:44.560 --> 0:24:45.400 You don't think that. 0:24:45.400 --> 0:24:48.960 They made their money back and in the span of 0:24:48.960 --> 0:24:49.800 the months that that. 0:24:49.800 --> 0:24:52.520 Jello had you know what, It depends on how big 0:24:52.560 --> 0:24:53.520 they market share was. 0:24:53.760 --> 0:24:54.719 So let me get you an example. 0:24:54.840 --> 0:24:58.320 Let's say if they will point eight market share and 0:24:58.520 --> 0:25:02.560 Jello record took them one point one, that point three 0:25:02.680 --> 0:25:05.640 percent jump is worth more than eight million dollars. You're 0:25:05.680 --> 0:25:08.280 right about that, but it's just the way streaming is 0:25:08.320 --> 0:25:10.439 paid out. So that's why that's another thing we're not 0:25:10.520 --> 0:25:13.199 rewarding the greatest. We're just like it don't matter. It's 0:25:13.240 --> 0:25:14.760 like I made money this court, I keep my job. 0:25:14.840 --> 0:25:17.119 And it's like I remember La told me. He was 0:25:17.119 --> 0:25:19.440 telling me about Clive and he was like, Ray, I've 0:25:19.440 --> 0:25:21.400 never had the number one artist in the world. 0:25:21.480 --> 0:25:23.000 And I'm like, Nigga, you signed Bieber. 0:25:23.520 --> 0:25:27.280 He was like, yeah, they were huge, but Clive had 0:25:27.440 --> 0:25:30.200 Whitney and you know me, I'm like, I know Whitney 0:25:30.280 --> 0:25:32.120 was big, but to me in the nineties, I think 0:25:32.200 --> 0:25:33.520 Rihanna is just as big. 0:25:33.560 --> 0:25:35.480 And he was like, you have no idea. 0:25:36.200 --> 0:25:38.360 La doesn't come from the world where having a hit 0:25:38.480 --> 0:25:40.680 and making money makes him happy. He would be sick 0:25:40.680 --> 0:25:42.119 if he had a hit and he was making money. 0:25:42.240 --> 0:25:45.080 He needs a superstar. But that's what he feeds off. 0:25:45.280 --> 0:25:49.639 La is one of like the last music men again 0:25:49.920 --> 0:25:50.840 President So like. 0:25:53.320 --> 0:25:56.800 Shot Steve Bartle's like everyone that's involved Lucy whatever, they're 0:25:56.840 --> 0:26:00.000 not music Like La, You're you're talking a foreign language 0:26:00.119 --> 0:26:00.359 right now. 0:26:00.440 --> 0:26:02.080 Yes, ways, so I hear you. 0:26:02.119 --> 0:26:05.560 But nah, Jello with Sinks made that back in two 0:26:05.600 --> 0:26:06.600 fucking months. 0:26:06.800 --> 0:26:10.080 He probably did. But but but here's the thing. What 0:26:10.160 --> 0:26:11.919 happens when somebody else comes in the run? What a 0:26:11.920 --> 0:26:13.800 deaf jam deal. What happens when the next person comes 0:26:13.840 --> 0:26:15.320 in the room. The viral record where you think he 0:26:15.400 --> 0:26:17.400 gonna tell death? And first of all, I don't think 0:26:17.440 --> 0:26:20.919 he got thirteen liquid. I think they put it up 0:26:20.960 --> 0:26:23.560 against something and they made it back on what what 0:26:23.680 --> 0:26:25.399 they put up. I think he made a little bit 0:26:25.440 --> 0:26:28.359 of change, but they put against the loan that they had. Yes, 0:26:28.440 --> 0:26:31.040 for sure, but the way streaming pays out, if he 0:26:31.040 --> 0:26:33.840 helped their market share jump a few points, it's. 0:26:33.720 --> 0:26:34.639 Worth over eight million. 0:26:34.640 --> 0:26:37.480 Like if that five if I made three hundred motherfucking 0:26:37.480 --> 0:26:39.520 million and they got to pay you one hundred and 0:26:39.600 --> 0:26:42.439 fifty million, And it's based on market share, so that 0:26:42.480 --> 0:26:44.879 means if it's one hundred million, you get eight hundred thousand. 0:26:44.880 --> 0:26:47.040 Death Ja was worth it, yes, So I'm like, so 0:26:47.200 --> 0:26:49.560 that's what he did it for. But yeah, I wouldn't 0:26:49.640 --> 0:26:52.720 let that number get out. I can't believe they left. 0:26:54.320 --> 0:26:55.960 But did you with a little nigga company? You gave 0:26:56.040 --> 0:26:56.840 Joe eight million? 0:26:56.840 --> 0:26:57.560 I won nine? 0:26:57.680 --> 0:26:58.520 Right? Right? 0:26:59.080 --> 0:27:02.560 I mean to me, that that marketing, I think respectfully, 0:27:02.560 --> 0:27:05.280 anyone that does like announce those those numbers and shit, 0:27:05.359 --> 0:27:08.840 it's stupid just because of IRS. But to me, that's 0:27:08.920 --> 0:27:12.120 marketing with all right, you guys in the bidding war 0:27:12.160 --> 0:27:14.800 that was for Jello. You started the bidding war when 0:27:14.800 --> 0:27:16.800 you already had to deal with him for marketing purposes. 0:27:16.840 --> 0:27:18.800 You're putting that number out to make Jello seem bigger 0:27:18.840 --> 0:27:22.479 than he really is. In that regard, it's like, oh, never, 0:27:22.520 --> 0:27:23.800 may I gotta pay attention. 0:27:23.600 --> 0:27:25.040 To It's gonna give you some information. I don't even 0:27:25.040 --> 0:27:27.639 i'mupposed to say this, but fuck it. When we signed 0:27:27.680 --> 0:27:31.119 an elite Choppa his we gave him eight million. That 0:27:31.240 --> 0:27:34.200 was the biggest deal in Warner Records history in the 0:27:34.359 --> 0:27:38.080 Atlantic for new artists. And the way the deal was 0:27:38.080 --> 0:27:40.879 set up, we got we didn't get his Masters because 0:27:40.920 --> 0:27:43.080 he had a partnership with United Masters, so we had 0:27:43.119 --> 0:27:47.480 the income. Yeah, nigga, I think nine months in we 0:27:47.560 --> 0:27:50.880 got a three point seven million dollar check from United Masters. 0:27:50.920 --> 0:27:54.360 Now think about how big Choppa was compared to how big. 0:27:54.200 --> 0:27:55.480 One song from Jello is. 0:27:55.520 --> 0:27:59.080 It's like, I don't think people understand standing numbers like 0:27:59.119 --> 0:28:01.360 and by the way, you and Masters might pay differently 0:28:01.400 --> 0:28:03.919 compared to major labels how to get streaming. But I 0:28:04.000 --> 0:28:06.080 know we were cooped. I ain't gonna lie we getting 0:28:06.080 --> 0:28:07.560 an eight millen. I was like, Man, we fucked. I 0:28:07.600 --> 0:28:09.240 was like, I guess we ain't gonna never get that back. 0:28:09.480 --> 0:28:12.480 I mean, Alie Trappers not not my type of shit, 0:28:12.560 --> 0:28:16.000 But I would guess he's somewhere in the twenty million 0:28:16.040 --> 0:28:17.960 as far as value of which he would bring to 0:28:18.000 --> 0:28:18.359 a label. 0:28:18.800 --> 0:28:19.320 He probably makes. 0:28:19.359 --> 0:28:22.720 He probably makes Warner about fifteen to twenty five million 0:28:22.920 --> 0:28:25.480 that year, whether he puts out an album or not. Yeah, 0:28:26.080 --> 0:28:28.639 just with the back catalog that he has already. That's 0:28:28.720 --> 0:28:30.199 made me never take a job again. That's why I 0:28:30.200 --> 0:28:32.200 can't do what I did again. I can't like, i 0:28:32.240 --> 0:28:33.920 ain't been at that company in four years and I'm 0:28:33.960 --> 0:28:36.400 still making tens of millions of dollars and I don't 0:28:36.400 --> 0:28:39.320 get no royalties, no nothing. I'll never help somebody get 0:28:39.400 --> 0:28:41.600 rich again and not have something on the back end 0:28:41.600 --> 0:28:41.840 for me. 0:28:42.160 --> 0:28:44.280 So all right, here's what change your business model. This 0:28:44.360 --> 0:28:46.160 may be a quick NERD segment. 0:28:46.440 --> 0:28:50.200 Let's go. I like NERD moments. I agree that you 0:28:50.240 --> 0:28:51.800 should be paid way more. 0:28:51.960 --> 0:28:54.160 Okay, haste off that if you bring someone in and 0:28:54.160 --> 0:28:56.200 they're bringing in this amount of money to a company, 0:28:56.240 --> 0:28:58.640 I'm with you. I've seen a lot of a and 0:28:58.760 --> 0:29:02.840 rs try to put themselves in splits. They that they 0:29:02.880 --> 0:29:06.280 didn't fucking do. They're in PUBB that they didn't fucking do. 0:29:08.120 --> 0:29:10.200 And to me, I hear you as an A and R. 0:29:10.480 --> 0:29:12.280 You should make more money if you bring in someone 0:29:12.280 --> 0:29:14.800 that is generating this type of income for a company. 0:29:15.160 --> 0:29:18.080 But I've seen A and RS do some fucking wild shit. 0:29:18.240 --> 0:29:21.080 Of wait, you have ten percent of this record? Why 0:29:21.080 --> 0:29:23.400 why because you because you showed up that day and 0:29:23.680 --> 0:29:26.000 transcribed the lyrics? Though, because they tell they because they 0:29:26.000 --> 0:29:27.320 tell me, they say I produced it. 0:29:27.360 --> 0:29:28.920 You ain't producing a fucking thing on here. This is 0:29:28.960 --> 0:29:29.360 what they do. 0:29:30.080 --> 0:29:32.800 Rory and Mile is somebody y'all can get on the album. 0:29:33.240 --> 0:29:35.360 You ain't nobody. I want ten percent if you make 0:29:35.400 --> 0:29:39.040 the album. Me bringing them in the room, I'm supposed to. 0:29:39.240 --> 0:29:41.200 They everybody want to work with them. Me bringing you 0:29:41.280 --> 0:29:42.880 in a room. I'm not so I'm I'm bringing you 0:29:42.920 --> 0:29:45.040 in the room. I'm gonna need a percent. I think 0:29:45.080 --> 0:29:47.840 that's whack. I think that's dumb. And I always say, 0:29:47.880 --> 0:29:51.120 like the person remembers it, like you know, the statement 0:29:51.160 --> 0:29:53.400 they say, the actual gifts, but the tree remembers the 0:29:53.440 --> 0:29:55.880 person that you took that little ten percent from. Will 0:29:56.040 --> 0:29:59.440 always remember you the motherfucker that took from me when 0:29:59.440 --> 0:30:02.640 I like a my worst moment, So like I hate that, 0:30:02.720 --> 0:30:06.000 but like it's a big thing, bro, And it's just 0:30:06.040 --> 0:30:08.320 like nobody has a problem. It's like nobody's saying nothing. 0:30:08.360 --> 0:30:11.440 It's like we I can't believe this, Like just blake, 0:30:11.520 --> 0:30:13.840 Like I came up, you put your mama name, Like 0:30:13.960 --> 0:30:15.640 I ain't gonna put my name. I'm gonna put my 0:30:15.680 --> 0:30:17.360 mother name. They ain't gonna know who that is. But 0:30:17.560 --> 0:30:21.240 they just putting their name Like it's like damn, yeah, no, shame. 0:30:21.440 --> 0:30:21.680 Yeah. 0:30:21.840 --> 0:30:24.400 Because my mind, I'm afraid of an artist. Like my 0:30:24.440 --> 0:30:27.440 biggest fear, My biggest fear is a artist trying to 0:30:27.440 --> 0:30:30.120 call me out, because when the artist calls you out. 0:30:30.040 --> 0:30:32.400 You're done in this business, are you though? 0:30:32.640 --> 0:30:35.080 Yes, name somebody theme somebody to recovered from a real 0:30:35.160 --> 0:30:37.080 artist calling him out. Can you give me some examples. 0:30:39.040 --> 0:30:43.360 I don't think ERV recover after fifty called him out. 0:30:42.800 --> 0:30:45.360 You think ir recovered after fifty called him out? Earth 0:30:45.440 --> 0:30:46.960 Like he got back to the same IRV got it 0:30:47.040 --> 0:30:48.080 after fifty called him out. 0:30:48.160 --> 0:30:49.400 No, I think a lot of that had to do 0:30:49.480 --> 0:30:54.680 with the trial with Supreme and that came and then 0:30:54.760 --> 0:30:56.560 being falsely accused of money laundering. 0:30:56.600 --> 0:30:57.080 I'm not I'm not. 0:30:57.120 --> 0:30:59.120 Arguing none of that, but what I'm I'm my point 0:30:59.240 --> 0:31:01.400 is still in the socialiation that he got caught up in. 0:31:02.600 --> 0:31:06.640 H Yeah, but that was just the That was the 0:31:06.640 --> 0:31:08.800 perfect storm, the movie perfect storm when three storms come 0:31:08.960 --> 0:31:12.959 together as one. Fifty was coming at one point. Uh, 0:31:13.120 --> 0:31:16.240 at some point when you peak, you're going to start 0:31:16.280 --> 0:31:19.360 to fall. Murder, inc owned everything. There's only one way 0:31:19.360 --> 0:31:21.840 you can go after that. On top of that, all 0:31:21.880 --> 0:31:24.640 of our assets are being frozen because I'm being falsely 0:31:24.640 --> 0:31:27.320 accused of never giving pre money except to do a 0:31:27.320 --> 0:31:31.000 fucking movie, which is legal. I don't understand when that 0:31:31.080 --> 0:31:34.200 became illegal to give someone money to fund a movie 0:31:36.320 --> 0:31:40.640 the movie to give you premun. 0:31:40.320 --> 0:31:43.080 Selling crack on talking about. 0:31:45.920 --> 0:31:47.360 So, I think it was a perfect storm of those 0:31:47.360 --> 0:31:49.760 three things, of the peak just hitting its peak and 0:31:49.800 --> 0:31:52.160 starting to fall as everyone does the same way. Fifty 0:31:52.280 --> 0:31:55.000 fifty at a peak and fell musically everyone hits that. 0:31:55.080 --> 0:31:57.000 Why nobody working? So, I don't know what you're. 0:31:56.840 --> 0:31:58.600 Saying to ask your question, why is nobody working with? 0:31:58.760 --> 0:32:01.560 What's Mary J. Blig's husband name ex husband name? O? 0:32:01.760 --> 0:32:02.000 God? 0:32:09.040 --> 0:32:09.360 Can do? 0:32:09.560 --> 0:32:09.840 Can do? 0:32:09.960 --> 0:32:10.000 You? 0:32:10.040 --> 0:32:12.320 Can do, salute King Listen, can do. 0:32:12.800 --> 0:32:16.720 Can't manage anything now because married don't funk with him. Yeah, 0:32:16.720 --> 0:32:18.520 but when married don't fuck with you, you're not on 0:32:18.560 --> 0:32:19.240 the island no more. 0:32:19.280 --> 0:32:19.720 You're done. 0:32:20.240 --> 0:32:22.200 What you got to pick win for losing there? 0:32:22.320 --> 0:32:24.240 You be the only man that gets alimony out of 0:32:24.240 --> 0:32:26.440 a case in the history of the court system. 0:32:26.440 --> 0:32:28.800 That's true. Own that shut the fuck up and sit 0:32:28.840 --> 0:32:30.600 over there, but them table, but them tables you was 0:32:30.600 --> 0:32:33.360 able to sit at? Oh yeah, of course, jay Z 0:32:33.480 --> 0:32:36.040 table where you're sitting at. You're done. He can't come around. 0:32:36.080 --> 0:32:37.720 One artist said he can't come around. 0:32:37.840 --> 0:32:40.360 You're done. Pastor Troy did his masterpee. He killed him. 0:32:40.400 --> 0:32:43.000 He killed No Limit. He killed No Limit. 0:32:43.160 --> 0:32:44.760 I don't but again, I think that's more of a 0:32:44.800 --> 0:32:46.640 perfect storm of what was going on with No Limit. 0:32:46.640 --> 0:32:48.440 I don't think Pastor Troy killed No Limit. 0:32:48.440 --> 0:32:51.520 I aint gonna lie bro I was in Atlanta. I 0:32:51.640 --> 0:32:52.040 was there. 0:32:52.520 --> 0:32:53.080 I was a nigger. 0:32:53.160 --> 0:32:57.360 I thought I was a no limit soldier dog. I 0:32:57.440 --> 0:32:59.960 wore no limit soldier. And then when Pastor Troy said, 0:33:00.200 --> 0:33:03.760 tailp them down South, Georgia boys is ready for war. 0:33:04.080 --> 0:33:06.520 I was living in Georgia. I'm like, man, forget them souls. 0:33:06.520 --> 0:33:09.480 I'm a down South Georgia. It's like artists can change 0:33:09.520 --> 0:33:10.520 how people see people. 0:33:10.520 --> 0:33:11.480 Oh yeah, one hundred percent. 0:33:11.720 --> 0:33:15.520 Biggie did it to Kwame the fucking polka dots is like, 0:33:15.960 --> 0:33:18.680 what's one person that's new says your ship is old? 0:33:18.720 --> 0:33:20.520 You are. Jay Z did. 0:33:20.360 --> 0:33:24.520 It to t Pain death of Bottle Tone Paint. 0:33:24.520 --> 0:33:28.080 Admitted it like y got good nice check though she 0:33:28.200 --> 0:33:29.400 just told that catalog he got no. 0:33:29.640 --> 0:33:31.600 No, no, no, I think it pushed back. Let's go, this 0:33:31.680 --> 0:33:35.000 is insane and this is whole Vengers. Let's you are 0:33:35.040 --> 0:33:38.000 the most jay Z bias podcast of all time. If 0:33:38.000 --> 0:33:41.320 there's one thing that jay Z did not end, the 0:33:41.360 --> 0:33:42.880 death of Auto Tune. 0:33:42.720 --> 0:33:43.600 Was a resurrection. 0:33:43.960 --> 0:33:46.960 Jesus Christ walked again after that death, Auto Tune is 0:33:47.000 --> 0:33:49.160 still here and it's the number one thing in rap 0:33:49.240 --> 0:33:49.520 right now. 0:33:49.920 --> 0:33:52.520 Ja, he didn't kill Shit Pain. He did not kill 0:33:52.560 --> 0:33:55.080 Ta Pain. He did not kill He did not kill 0:33:55.160 --> 0:33:57.760 Wearing Tims anymore. That's the only two things jay Z 0:33:57.800 --> 0:33:58.800 tried to kill and didn't kill. 0:33:59.120 --> 0:34:02.400 Jay Z killed, he killed. He might he might not have. 0:34:02.480 --> 0:34:04.840 He killed Jerseys. Auto Tune he did kill Jerseys. He 0:34:04.880 --> 0:34:05.600 did kill Rims. 0:34:05.880 --> 0:34:08.359 He might not have killed auto tune, but he killed 0:34:08.360 --> 0:34:11.239 the face of auto tune too much T painted like 0:34:11.280 --> 0:34:13.480 when he said like T pain't even admitted it, like 0:34:13.520 --> 0:34:14.440 his noney went. 0:34:14.280 --> 0:34:17.279 From here age today that hurt pain though, did. 0:34:17.280 --> 0:34:19.600 Hurt I think? I think T paint is. 0:34:19.920 --> 0:34:22.160 How is that the case when you said death of 0:34:22.200 --> 0:34:25.279 autotune and within the same months your number one artist 0:34:25.400 --> 0:34:29.240 ever under you, Kanye West was an icon, stopped rapping 0:34:29.400 --> 0:34:30.719 and did a fucking. 0:34:30.640 --> 0:34:33.160 T Paint album with Atoys. 0:34:33.520 --> 0:34:35.920 He did the album that he did the album because 0:34:36.120 --> 0:34:38.960 his mother died. And the one thing that Yay did 0:34:38.960 --> 0:34:41.480 with Ato Ways or Heartbreaks is that he kills auto 0:34:41.520 --> 0:34:43.160 tune because his mother died. No, I think that he 0:34:43.200 --> 0:34:45.279 was emotional. He went to sing, and I think he 0:34:45.320 --> 0:34:47.040 was just trying something. I think I think his mother 0:34:47.160 --> 0:34:50.160 dying triggered him to say I'm gonna go because my 0:34:50.200 --> 0:34:52.400 father died played a huge role in me. Like I 0:34:52.440 --> 0:34:54.239 when Delta called me back after nine to eleven, I 0:34:54.280 --> 0:34:56.560 went back. My father died and I was like, man, 0:34:56.880 --> 0:34:58.839 Bill Cobseley was my father. I wonder if I would 0:34:58.840 --> 0:35:00.960 be working at Delta. It was like death. When you 0:35:01.040 --> 0:35:03.200 as a parent, it changes how you see things. So 0:35:03.280 --> 0:35:06.160 I can see I can see that happening and being like. 0:35:06.440 --> 0:35:08.520 I respect that point, and I think that's a separate 0:35:08.560 --> 0:35:09.759 point that you're deflecting from. 0:35:09.880 --> 0:35:13.000 Okay, he did not talk about I look at this. 0:35:13.280 --> 0:35:16.319 Let's go, he did not kill altitude. What's he might 0:35:16.440 --> 0:35:17.200 I say he killed? 0:35:17.239 --> 0:35:17.440 He did? 0:35:17.520 --> 0:35:19.080 He might not have killed auto tune. I'll give you 0:35:19.080 --> 0:35:21.680 that because people still use it. I think he killed 0:35:21.680 --> 0:35:24.680 the face of attotune, which was T Pain, And I 0:35:24.680 --> 0:35:26.920 think T Pain was saying, listen, I think if T 0:35:27.080 --> 0:35:28.960 Pap was sitting in his chair, he'll say, hell, ye 0:35:29.000 --> 0:35:30.200 ain't fucked my business up? 0:35:30.480 --> 0:35:32.600 Oh no, no, no, for sure. There was a few 0:35:32.640 --> 0:35:34.600 months where that was the case. D A came out 0:35:34.640 --> 0:35:38.800 in what year old one would be my guest. T 0:35:39.000 --> 0:35:46.000 Pain had a number one album after that. 0:35:42.960 --> 0:35:45.759 He still had he still had bags people fucking with him. 0:35:45.760 --> 0:35:48.040 So you know, T Pain, he Paint can make a 0:35:48.080 --> 0:35:48.800 hit with anything. 0:35:48.920 --> 0:35:52.440 Like you know, black folks, weren't you and that Boody 0:35:52.520 --> 0:35:54.359 I don't know, no nigga like that, but like white 0:35:54.360 --> 0:35:55.839 people was like gamming that, right. 0:35:55.880 --> 0:35:59.399 So Three Rings came out this around the same time. 0:35:59.440 --> 0:36:02.600 Okay, let's go that that shit happened, and now we're 0:36:02.640 --> 0:36:04.680 going through Choppin Screw with Ludacris. 0:36:05.560 --> 0:36:06.600 Chopin Screw. 0:36:06.719 --> 0:36:07.520 That record was. 0:36:07.480 --> 0:36:11.600 Fucking huge, true. Can't believe it with Lil Wayne, Oh, 0:36:11.680 --> 0:36:12.040 I can't. 0:36:12.040 --> 0:36:14.120 That came out after this was the same time that 0:36:14.200 --> 0:36:16.239 day was happening. But you look at you saying, though 0:36:16.840 --> 0:36:18.799 what you're saying about, But you're saying when you say 0:36:18.920 --> 0:36:21.000 when you say little Way, when you say Little Wayne 0:36:21.000 --> 0:36:23.879 and Ludacris, that's like saying he was accompanied by the sun. 0:36:24.800 --> 0:36:27.600 Of course it's gonna shine like like like when I'm 0:36:27.600 --> 0:36:30.000 talking about is when he tried to go for himself, 0:36:30.800 --> 0:36:34.319 like we don't mind you auto tuning on there on there, 0:36:34.360 --> 0:36:36.040 here and there, but when you try to feed us 0:36:36.080 --> 0:36:37.960 auto tune. After jay Z said this is the death 0:36:37.960 --> 0:36:40.320 of auto tune, and you know, everybody looked up the 0:36:40.320 --> 0:36:43.080 whole so everybody's like, whoa, maybe let me stop tell you, well. 0:36:43.000 --> 0:36:46.200 Then this is a bad joke, Peach keep it. Then 0:36:46.560 --> 0:36:48.760 he Charlie kirked the whole thing. He killed the face 0:36:49.560 --> 0:36:50.960 and the whole movement. 0:36:51.080 --> 0:36:52.200 Rose I agree with that. 0:36:52.280 --> 0:36:54.160 I'm not mad everyone did aller like, all right, if 0:36:54.160 --> 0:36:57.160 he killed t Payne's career, cool, let's let's let's live 0:36:57.520 --> 0:37:01.000 that hypothetically he killed everyone kept auto tune. 0:37:00.800 --> 0:37:06.000 After that, Like t Payn was the only person that 0:37:06.040 --> 0:37:06.719 couldn't use it. 0:37:06.719 --> 0:37:08.319 That's why I like Pain spoke to that. 0:37:08.520 --> 0:37:10.120 Yeah, he said it. He's like, bro, I'm the only 0:37:10.160 --> 0:37:12.040 person that can't use it. I remember he said. Usher 0:37:12.080 --> 0:37:13.840 came to him on a plane and was like you 0:37:13.960 --> 0:37:15.799 kill R and B. He's like, what the fuck did 0:37:15.840 --> 0:37:16.040 I do? 0:37:16.160 --> 0:37:18.279 It was all of a sudden, I was a hero, 0:37:18.360 --> 0:37:20.040 and all of a sudden I got stars telling me 0:37:20.080 --> 0:37:22.279 I'm fucking up the world, like just having fun. 0:37:22.760 --> 0:37:23.839 Yeah, I'm just making music. 0:37:24.200 --> 0:37:26.400 If you look who really killed music? Pain shouldn't be on. 0:37:27.040 --> 0:37:30.920 I was trying to sing brost time great music. 0:37:34.080 --> 0:37:36.360 Maul boost Mobile is proving that you don't have to 0:37:36.440 --> 0:37:40.000 overpay with great wireless unlocked savings with the twenty five 0:37:40.040 --> 0:37:44.359 dollars a month forever unlimited plan Today. 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So, 0:38:24.560 --> 0:38:27.600 Ray you, one of the things that I definitely wanted 0:38:27.600 --> 0:38:29.960 to talk to you about, let's go, was your stance 0:38:30.120 --> 0:38:35.120 on uh, Drake's top tier rain being over as a 0:38:35.160 --> 0:38:35.919 result of him. 0:38:36.160 --> 0:38:39.080 I'm glad we're talking suing during. 0:38:38.840 --> 0:38:42.160 The whole battle thing. Now, let's let's let's be to that. 0:38:42.239 --> 0:38:45.640 Do you think that Drake's rain at the top is over? 0:38:45.719 --> 0:38:49.240 Do you think Drake's career will never be the same. 0:38:49.440 --> 0:38:51.840 Do you think people will never look at Drake the 0:38:51.880 --> 0:38:55.520 same as a result of suing the labels or just 0:38:55.600 --> 0:38:56.840 as a result of the battle. 0:38:56.920 --> 0:38:59.200 I think all of it is one and the same. 0:38:59.719 --> 0:39:02.480 And I love that you're a Drake fan and you 0:39:02.480 --> 0:39:04.839 say some stuff. I'm like, come on, bro, you know, 0:39:05.520 --> 0:39:09.080 but like what was like, like, nah, you team Drake like, hey, hey, 0:39:09.600 --> 0:39:11.560 I think you said. I think you you are the 0:39:11.600 --> 0:39:13.920 only person on record that is credible because a lot 0:39:13.960 --> 0:39:15.960 of people say, but you're the only credible person I 0:39:16.000 --> 0:39:19.200 know that, say, Kendrick Lost the only person that I 0:39:19.239 --> 0:39:21.120 know to say that. So it's like that's a little 0:39:21.160 --> 0:39:23.160 like God, damn, he really much thind. 0:39:22.960 --> 0:39:24.719 Just turning though, I'm seeing more and more people say, 0:39:24.760 --> 0:39:27.200 your family matters was the best record in the whole 0:39:27.200 --> 0:39:28.960 beefs algorithm though. 0:39:29.360 --> 0:39:32.480 Yeah, you know, like like I'm my business partner. Alexis 0:39:32.560 --> 0:39:34.839 is famous for telling me that's your algorithm because they 0:39:34.840 --> 0:39:39.680 know what you interested in. He showed me something totally different. Okay, 0:39:39.800 --> 0:39:41.600 So here's what I say. Number one, I said, Drake 0:39:41.719 --> 0:39:44.680 is done if he continues the lawsuit, because what happens 0:39:44.760 --> 0:39:48.640 is is you're acting like a Karen. Now you gotta understand. 0:39:48.719 --> 0:39:50.960 Rap is about being the coolest nigga. Rap is about 0:39:50.960 --> 0:39:54.160 being effortless. Rap is like I woke up great, like 0:39:54.239 --> 0:39:56.600 we wouldn't we wouldn't like Hope if he tried harder. 0:39:57.040 --> 0:39:58.480 Part of what we love about him is he so 0:39:58.600 --> 0:40:01.480 effortlessly great. So Drake comes while. 0:40:01.320 --> 0:40:03.560 He tries so hard, Like that's why he's so great. 0:40:03.920 --> 0:40:07.000 He tried hard. You're right, he stays, he stayed, but 0:40:07.040 --> 0:40:09.399 he doesn't. He doesn't make it seem like he's trying 0:40:09.400 --> 0:40:11.279 to try, like Michael Jordan. The only time we saw 0:40:11.360 --> 0:40:13.080 him stressed out was the Flu game, But every other 0:40:13.120 --> 0:40:15.400 time he looked like Michael George joke with. 0:40:15.440 --> 0:40:17.640 My friend, there's no way holes ever woken up after 0:40:17.719 --> 0:40:21.000 ten am. Yes, yes, but nah. 0:40:21.080 --> 0:40:22.960 But Bro, when I said he's done, it's like, you 0:40:23.000 --> 0:40:24.480 got to understand from the inside. 0:40:24.520 --> 0:40:26.759 I'm in the inside, right on the inside. 0:40:27.160 --> 0:40:30.040 You suing real people, You sewing people you sat down 0:40:30.040 --> 0:40:31.920 to ate dinner with. These are the same people. That's 0:40:31.960 --> 0:40:35.200 like you suing us, like you sawing us for doing 0:40:35.239 --> 0:40:37.920 what we probably only revealed to you because you was 0:40:38.000 --> 0:40:41.040 half us. You half us, You're not like they don't 0:40:41.080 --> 0:40:42.920 tell black people a lot of shit in the music business. 0:40:42.920 --> 0:40:45.239 Bro, I ain't been at too many tables with white men. 0:40:45.280 --> 0:40:47.640 That just was forthcoming with how for me to win 0:40:47.680 --> 0:40:49.839 black men all the time, but not white men. Drake 0:40:49.920 --> 0:40:52.279 is half Jewish, so he's at these table them Jewish man. 0:40:52.280 --> 0:40:55.080 They're like, bro, here's what we do. So he knows 0:40:55.120 --> 0:40:56.880 the secrets. So when you got mad, when he got 0:40:56.960 --> 0:40:58.719 used against you. To me, that's like, bro, you only 0:40:58.719 --> 0:41:01.480 know what they doing and you sewing because they showed you, 0:41:01.560 --> 0:41:03.399 which is something going against the mob. 0:41:03.480 --> 0:41:06.239 Shit Like dog, you know, how much shit do you know? 0:41:06.360 --> 0:41:09.040 And you know that you will never you probably say 0:41:09.200 --> 0:41:11.120 ninety ten percent of the shit you know in ninety 0:41:11.120 --> 0:41:14.440 percent you'll never say, right, because we understand the world 0:41:14.520 --> 0:41:17.560 that we come from. So when Drake started like this 0:41:17.640 --> 0:41:21.440 and this, and it's like, oh, you have a kid. 0:41:22.080 --> 0:41:23.839 When you have a baby, they hit their head right, 0:41:24.000 --> 0:41:28.320 everybody knows this. Don't react because you rap, they're gonna cry. 0:41:28.480 --> 0:41:30.560 But if you don't and you got like nothing happened, 0:41:30.560 --> 0:41:33.239 they'll be like everything round, everything is fine. 0:41:33.280 --> 0:41:34.160 But if they see you run. 0:41:34.000 --> 0:41:37.320 Into them like, oh you okay, And it's like Drake, 0:41:37.360 --> 0:41:41.120 if you just acted like you were okay, bro, we 0:41:41.160 --> 0:41:43.160 would have thought you were okay. Like, let's be clear, 0:41:43.840 --> 0:41:46.840 him losing the battle wasn't a detriment to his career. 0:41:47.400 --> 0:41:50.480 When rap battles happen, we know someone is gonna lose. 0:41:50.520 --> 0:41:52.399 We know y'all are friends. We know it's nobody gonna 0:41:52.400 --> 0:41:54.520 shoot each other. So it wasn't like a real battle. 0:41:54.520 --> 0:41:56.520 It was like, yo, we know it's a battle amongst friends. 0:41:56.800 --> 0:41:59.200 So when you can't take a joke amongst friends, you 0:41:59.239 --> 0:42:02.319 make yourself different. It's like when we started off talking 0:42:02.320 --> 0:42:03.839 about when I'm in class, I don't want to raise 0:42:03.840 --> 0:42:05.920 my hand because I don't want to interrupt. Like it's 0:42:05.960 --> 0:42:09.480 like you're interrupting the movie, Bro, Why are you suing? 0:42:09.520 --> 0:42:11.799 Bro? It's over. We would have forgot about it if 0:42:11.800 --> 0:42:12.440 you didn't sue. 0:42:12.640 --> 0:42:15.440 But yeah, but it's different in the case of if 0:42:15.440 --> 0:42:17.080 you're Drake and have information on. 0:42:18.520 --> 0:42:20.000 Exactly what the labels were. 0:42:19.880 --> 0:42:22.440 Doing behind the scenes on that whole thing true, and 0:42:22.600 --> 0:42:25.759 funds that were being used that you generated, and this, 0:42:25.840 --> 0:42:29.280 that and the third in business, now you're in negotiations 0:42:29.320 --> 0:42:31.759 with these labels and you may have asked for a 0:42:31.840 --> 0:42:34.319 number and they don't want to give you that. So 0:42:34.520 --> 0:42:37.239 on this side, this new imprint that we signed, we're 0:42:37.239 --> 0:42:39.960 gonna help this artist do something that may, you know, 0:42:40.160 --> 0:42:42.600 kind of take a hit on your career and your 0:42:42.680 --> 0:42:45.359 name and your brand. So we're gonna help support that. 0:42:45.800 --> 0:42:47.239 Like you can't see what artists will be like, Oh, 0:42:47.239 --> 0:42:47.840 I see what you are. 0:42:48.000 --> 0:42:50.680 So so let me tell you Drake's you actually just 0:42:50.719 --> 0:42:53.160 really helped me, see something that I didn't see, what 0:42:53.239 --> 0:42:56.920 Drake didn't understand, was that you're suing Lucian's office. Lucian 0:42:57.040 --> 0:42:59.560 is the daddy to all the companies. So one of 0:42:59.600 --> 0:43:01.120 his sons, this is in the scope, and they son 0:43:01.160 --> 0:43:04.400 is Kendrick. Another son is Mantia, and his son is Drake. 0:43:05.040 --> 0:43:08.799 I have to treat both parties the same. So if 0:43:08.840 --> 0:43:10.600 he's winning, I have to help the same way if 0:43:10.600 --> 0:43:12.520 he's winning, because if he don't help, then you can 0:43:12.600 --> 0:43:15.560 have top of him saying they showing faith to their favorite. 0:43:15.560 --> 0:43:16.279 They don't want to help. 0:43:16.400 --> 0:43:18.080 So it was so a lot of the times, it's 0:43:18.120 --> 0:43:19.879 like you have to let the chips fall what they may, 0:43:20.280 --> 0:43:23.719 and Bro, everybody gets knocked down. And I ain't gonna lie. 0:43:23.760 --> 0:43:25.400 Bro Like, I'm more of a Drake fan than I 0:43:25.440 --> 0:43:28.520 am a Kendrick fan. I just know Kendrick is more gifted, 0:43:28.560 --> 0:43:29.759 you know what I'm trying to say. It's like I 0:43:29.800 --> 0:43:31.880 listen to Drake music way more and I listen to Kendrick. 0:43:31.960 --> 0:43:35.839 But you know the difference with how Drake is Chick 0:43:35.840 --> 0:43:39.640 fil A, he's the top, he sells. It's always guaranteed. 0:43:39.960 --> 0:43:43.319 Kendrick is Mashros. We might not eat there every once 0:43:43.360 --> 0:43:45.880 a week, right, but when we do eat there, we 0:43:45.960 --> 0:43:48.200 know we're going for something special compared to Chick fil A. 0:43:48.320 --> 0:43:51.120 So my thing was, you gave him the advantage, bro, 0:43:51.239 --> 0:43:53.120 Like I'm a Drake fan. I'll be wishing I was 0:43:53.120 --> 0:43:55.880 these niggas friends, so I could tell him, Bro, don't 0:43:55.880 --> 0:43:57.719 do that. Here's a Lucy ain't gonna do. As soon 0:43:57.760 --> 0:43:59.680 as you see what they gonna do. This guy is 0:43:59.719 --> 0:44:00.680 acting like a baby. 0:44:00.680 --> 0:44:01.160 Look at him. 0:44:01.400 --> 0:44:03.880 They're gonna make you look worse. So you so I 0:44:03.920 --> 0:44:05.440 get it. Don't get me wrong. It's an ass whipping, 0:44:05.440 --> 0:44:08.319 don't get me wrong. Whatever it was, come back with 0:44:08.440 --> 0:44:10.319 a record, And if I was you, I would have said, 0:44:10.360 --> 0:44:12.960 like remember how when Pink did the don't let Me 0:44:13.000 --> 0:44:15.120 get Me and she went from like R and B 0:44:15.239 --> 0:44:18.360 to pop rock and she goes LA told me you'll 0:44:18.360 --> 0:44:22.680 be a pop star. Nigga La hated that line. Well 0:44:22.760 --> 0:44:25.000 he hated that shit, but it was like she told 0:44:25.000 --> 0:44:27.200 her truth and they put a fake La Red in 0:44:27.200 --> 0:44:29.200 the video and that's it. So my thing is is 0:44:29.480 --> 0:44:32.320 it's all the game, bro, Like you are the biggest, 0:44:32.560 --> 0:44:34.719 you are the best. If you, if you, it's like 0:44:34.719 --> 0:44:36.480 a nigga getting punched. You know you walk all on 0:44:36.560 --> 0:44:38.919 the shit. You might cry in the car, but y'all 0:44:38.920 --> 0:44:40.560 not gonna see me. All I'm saying this, nigga cry 0:44:40.600 --> 0:44:43.959 in the car. These chicks love you. You can't cry 0:44:43.960 --> 0:44:46.439 in front of black women. You know that. You can't 0:44:46.440 --> 0:44:47.960 cry from them. You can't be lame in front of 0:44:48.040 --> 0:44:50.040 You can't unlame yourself in front of black women. 0:44:50.440 --> 0:44:50.960 You know that. 0:44:50.960 --> 0:44:53.080 That's why niggas will shoot the club before they get 0:44:53.080 --> 0:44:55.600 their ass whip, because you niggas, she ain't gone. You 0:44:55.600 --> 0:44:57.440 ain't even no ass now if you get your ass whipped. 0:44:57.480 --> 0:44:59.320 So did you better off killing a nigga going to 0:44:59.360 --> 0:45:01.239 jail with five? It's coming out at least broads are 0:45:01.239 --> 0:45:03.360 gonna like you. I'm a d That's my point. So 0:45:03.400 --> 0:45:04.840 with Drake, it's like you would have been more of 0:45:04.840 --> 0:45:06.960 a legend if you just let it go. But now 0:45:07.160 --> 0:45:10.359 we're talking about Iceman and the lawsuit. We should only 0:45:10.360 --> 0:45:12.840 be talking about the music right now. You brought the 0:45:12.880 --> 0:45:14.920 lawsuit into this, That's all I'm saying. I'm like, if 0:45:14.920 --> 0:45:18.400 you keep that going, you think universal? Would y'all do 0:45:18.440 --> 0:45:21.000 it if y'all was universal? You think universal is going 0:45:21.040 --> 0:45:24.080 to work? You and give you their best if you 0:45:24.120 --> 0:45:25.759 have a lawsuit against them. 0:45:26.280 --> 0:45:30.440 No, I think they almost have to. Nah, he demands 0:45:30.440 --> 0:45:33.120 too much of the space right now. No, No, all 0:45:33.120 --> 0:45:34.560 of these we got we got some good music out 0:45:34.600 --> 0:45:37.560 this year. The only album that everybody wants to hear, 0:45:38.000 --> 0:45:40.640 the only artist that everybody wants to hear from, is 0:45:40.680 --> 0:45:43.400 the one that is now deemed not cool. Cry baby, 0:45:43.719 --> 0:45:47.879 you know lost the battle. It's suing. That's not by coincidence. 0:45:48.239 --> 0:45:51.000 That's me by that because he is the biggest and 0:45:51.040 --> 0:45:52.960 the best, hardest, true. 0:45:53.080 --> 0:45:55.680 But when but when you're the biggest and the best, 0:45:55.880 --> 0:45:58.319 you can't play by the rules that the small guy 0:45:58.360 --> 0:46:00.319 plays by. You have to be the big gets in 0:46:00.360 --> 0:46:02.440 the best. That's what makes you that. It's like Mike Tyson, 0:46:02.640 --> 0:46:05.160 he lost the Holy Feel, but he's still my favorite 0:46:05.160 --> 0:46:07.200 box there because no matter how many times he lost, 0:46:07.440 --> 0:46:09.360 he got up like a man. He took it on 0:46:09.360 --> 0:46:11.880 the chin and he kept going. He didn't say they cheated. 0:46:12.000 --> 0:46:14.400 It's like once you win the ring. When Drake was 0:46:14.400 --> 0:46:16.120 saying they cheated for him, so I'm gonna sue him. 0:46:16.120 --> 0:46:17.960 Bro lost It's okay. 0:46:18.040 --> 0:46:21.719 I like that point that you're saying, who on earth 0:46:21.760 --> 0:46:25.440 is playing by the same rules as Drake. Nobody Nobody 0:46:26.120 --> 0:46:30.680 so granted, Jay and I is probably one of the 0:46:30.920 --> 0:46:33.440 at that time, the biggest battles we've seen in hip 0:46:33.480 --> 0:46:35.600 hop of what we would call two A list artists 0:46:35.600 --> 0:46:37.600 going at I don't know if hip hop was the 0:46:37.600 --> 0:46:42.520 biggest genre data wise at that point. Now, hip hop 0:46:42.600 --> 0:46:45.960 is that everything evolves and changes, and the way things 0:46:46.000 --> 0:46:49.040 evolve and change, especially with business. When you are a 0:46:49.120 --> 0:46:51.319 hip hop artist, Drake's and Pop start cool whatever, He's 0:46:51.320 --> 0:46:54.920 still hip hop on roll day when you now control 0:46:55.960 --> 0:46:58.319 close to the same market as Taylor Swift when it 0:46:58.320 --> 0:47:01.520 comes to a label. Back to the perfect storm theory, 0:47:02.320 --> 0:47:06.240 the biggest battle we've ever seen in our entire lives 0:47:06.440 --> 0:47:09.000 is Kendrick and Drake because the two biggest A list 0:47:09.120 --> 0:47:13.279 artists when hip hop data wise, money wise is at 0:47:13.280 --> 0:47:17.640 the highest it's ever been. I know it sounds crazy 0:47:17.680 --> 0:47:20.880 to the Internet, but we can never speak like we 0:47:20.960 --> 0:47:23.279 know what Drake is going through and how important it 0:47:23.320 --> 0:47:27.600 would be when you're negotiating a deal at the level 0:47:27.680 --> 0:47:32.080 that he is during the biggest battle where you generate 0:47:32.320 --> 0:47:34.560 that much money to keep the lights on there and 0:47:34.640 --> 0:47:39.560 y'all got the motherfucking nerve to put money bonds in somebody. Yeah, right, 0:47:39.800 --> 0:47:41.760 of course it wasn't quiet because you are correct. 0:47:41.960 --> 0:47:44.560 What do you what did Drake think they were gonna do? 0:47:44.680 --> 0:47:46.440 Pr wise? But of course they're going to make him 0:47:46.440 --> 0:47:48.040 look out to be a cry baby. And I'm not 0:47:48.080 --> 0:47:51.040 mad at anyone that says he's a cribbag, I get it. Yeah, 0:47:51.239 --> 0:47:55.000 but I could never imagine in that situation generating the 0:47:55.000 --> 0:47:57.680 money that I do, knowing the information that I have 0:47:58.239 --> 0:48:00.399 to be like, Yo, it's all about the all about 0:48:00.560 --> 0:48:04.120 r L y'all, you know, and that's just all like 0:48:04.560 --> 0:48:06.919 you're not what y'all saying, But this is not Hip 0:48:06.960 --> 0:48:09.840 hop is the number one genre, or has dropped a 0:48:09.840 --> 0:48:13.080 little bit, but it's still the biggest big genre on 0:48:13.160 --> 0:48:17.080 earth as far as cultural impact, and Drake has surpassed 0:48:17.120 --> 0:48:19.919 all of that. It's him and Taylor Swift in that building. Bro. 0:48:20.120 --> 0:48:21.440 Of course, I'm fucking suing. 0:48:21.480 --> 0:48:22.960 What are we talking about? Hundred percent right? 0:48:23.000 --> 0:48:25.719 But what I'm saying is is that it's like, no, 0:48:26.080 --> 0:48:27.839 I'm not suing. You know what I'm gonna do. I'm 0:48:27.840 --> 0:48:29.279 gonna look at this. You know what Drake would have 0:48:29.320 --> 0:48:31.279 been better? You know, I wouldn't have sued you know what, 0:48:31.280 --> 0:48:33.040 I'm stupid. You know, I wouldn't have sue if I 0:48:33.080 --> 0:48:34.959 was Drake seeming, you know, would have told him, let's 0:48:35.000 --> 0:48:37.640 ask to leave the label. No but that all right? 0:48:37.680 --> 0:48:38.319 No, no, hit me out. 0:48:38.960 --> 0:48:42.120 That's what I suing. 0:48:43.040 --> 0:48:46.480 What happens then they're afraid of me. It's my fuck 0:48:46.520 --> 0:48:48.520 about to leave. We gotta make it right. 0:48:48.760 --> 0:48:50.759 But when you sue like I would have asked to 0:48:50.840 --> 0:48:52.239 leave you, let me out of here, said y'all, Like said, 0:48:52.280 --> 0:48:54.040 y'all want to work out of y'all. Y'all forgot that 0:48:54.080 --> 0:48:56.799 I'm the favorite. Y'all didn't protect my likeliness. Let me 0:48:56.840 --> 0:48:59.959 out this deal because he's worth Drake is probably worth 0:49:00.560 --> 0:49:02.560 three or four His catalog is worth for about three 0:49:02.760 --> 0:49:05.560 billion dollars, like if he sold it on the open market. 0:49:05.600 --> 0:49:08.040 So why are you taking a half a billion dollar advance? 0:49:09.560 --> 0:49:11.600 You should have did what the Weekend did when it 0:49:11.680 --> 0:49:13.520 leverage the god a loan, leverage it against it. But 0:49:13.560 --> 0:49:16.040 you like the machine too, bro, And that's what I'm saying. 0:49:16.080 --> 0:49:18.719 You can't get mad when the system works for you, 0:49:18.760 --> 0:49:20.560 and when you get mad when it doesn't. Like that's 0:49:20.600 --> 0:49:22.840 my only thing. And like I said, I hate this 0:49:22.960 --> 0:49:25.319 mall I'm glad I'm talking about this because I'm a 0:49:25.360 --> 0:49:28.399 real Drake fan. Like nigga. I love this nigga like 0:49:28.600 --> 0:49:31.360 I remember fighting niggas. Like he's gonna be the biggest 0:49:31.400 --> 0:49:33.359 artist in the world. That's kind of how I got 0:49:33.360 --> 0:49:35.800 credibility from niggas because I would be the first nigga 0:49:35.800 --> 0:49:37.719 when best I ever had came out. He's gonna be the 0:49:37.719 --> 0:49:39.640 biggest artist in the world. How the fuck you know? 0:49:39.960 --> 0:49:42.280 I could tell you he's hot, black, he's half Jewish, 0:49:42.560 --> 0:49:43.880 he's talking directly to women. 0:49:44.120 --> 0:49:45.680 He has he's no violence in them. 0:49:45.719 --> 0:49:49.000 He's from Canada, he's clean, clean cut, he's he's gonna 0:49:49.000 --> 0:49:51.279 be the biggest and you know why the most important thing. 0:49:51.440 --> 0:49:54.239 He can do any genre because he's from Canada, Like 0:49:54.480 --> 0:49:57.360 Kendrick can't do one dance. 0:49:57.440 --> 0:49:59.400 He can't unless he's with a UK artist and he's 0:49:59.400 --> 0:50:01.600 a feature, but he can't make that his song Drake 0:50:01.760 --> 0:50:04.879 is the ultimate cheat code of music. You you got 0:50:04.920 --> 0:50:08.040 tricked out of your spot by by the culture. And 0:50:08.280 --> 0:50:09.719 to me, that was the part that I felt like 0:50:10.040 --> 0:50:12.440 the culture really fucked you up. They we're gonna do 0:50:12.480 --> 0:50:15.799 the battle. Drake had nothing to gain from the Kendrick battle. 0:50:15.880 --> 0:50:17.920 Let's be honest, me nothing like you. 0:50:18.040 --> 0:50:18.359 The top. 0:50:19.280 --> 0:50:21.440 The top I could do is lose. Why we do 0:50:21.520 --> 0:50:21.879 this again? 0:50:21.960 --> 0:50:22.040 No? 0:50:22.120 --> 0:50:23.600 But but you can't win for losing that now? 0:50:23.640 --> 0:50:26.640 But no, he because I'd sit on this couch if 0:50:26.719 --> 0:50:29.120 Drake duck the like that smoke, I'd be on this 0:50:29.200 --> 0:50:30.319 couch saying yo. 0:50:30.760 --> 0:50:32.680 But the like that smoke. But the like that smoke 0:50:32.760 --> 0:50:35.040 came from the first person shooter right then. It was 0:50:35.080 --> 0:50:37.320 a response to him. I think I think what happened 0:50:37.360 --> 0:50:38.960 with Drake was this is what I think happened. I'm 0:50:38.960 --> 0:50:40.560 gonna tell you what I think happened from the. 0:50:40.280 --> 0:50:41.160 First person shooter Drake. 0:50:41.320 --> 0:50:42.640 I don't have no idea, but they have a long 0:50:42.760 --> 0:50:45.640 history of I think that what happened with Drake was 0:50:45.680 --> 0:50:49.359 that none of his peers could beat him. They knew 0:50:49.360 --> 0:50:51.600 they couldn't, and it was like, and the nigga could 0:50:51.600 --> 0:50:54.200 do anything he wants. He can do Rick Ross type music, 0:50:54.360 --> 0:50:56.919 he can do Travis type music, he can do AP 0:50:57.000 --> 0:50:59.200 he could do a core K pop song if he wants. 0:50:59.200 --> 0:51:01.200 He could do every because he's from Canada, and I 0:51:01.200 --> 0:51:04.120 think it's peers got a little frustrated with that. So 0:51:04.160 --> 0:51:05.799 I think they've been trying to bait him, and you 0:51:05.800 --> 0:51:08.160 know he probably knocked off everybody girl, right, so you 0:51:08.200 --> 0:51:09.640 know you really want to get him. And it's like 0:51:09.920 --> 0:51:11.960 Ross can beat him on on one. It's like we 0:51:12.080 --> 0:51:14.840 in jail, bro, like who can beat this nigga? Like 0:51:14.880 --> 0:51:17.240 who's the one? And I think the only person alive 0:51:17.840 --> 0:51:19.680 that can beat Drake in the battle was the only 0:51:19.719 --> 0:51:22.439 person he bat There's not another human that could touch 0:51:22.480 --> 0:51:26.080 him nowhere close. But you went against the one nigga 0:51:26.120 --> 0:51:28.680 you shouldn't have and then you took the bait. So 0:51:28.719 --> 0:51:32.440 when he's doing the slave shit, he's he's leveraging the half. 0:51:33.000 --> 0:51:36.120 He's leveraging the halfs you part that was your superpower? 0:51:36.200 --> 0:51:38.120 Now was the cultures looking at you like you don't 0:51:38.160 --> 0:51:40.799 know no better? Hold on, he don't know, Bro, You 0:51:40.880 --> 0:51:45.120 went into Kendrick comes from Compton. My nigga, they burpies. 0:51:45.280 --> 0:51:48.920 The niggas is Burpi's lifting weights. Since at five in 0:51:48.960 --> 0:51:51.840 the backyard, they're three hours behind us. 0:51:51.719 --> 0:51:53.000 Bro, Like what time? 0:51:53.040 --> 0:51:55.920 Whatever time it is right now, it's four thirty, Right now, 0:51:55.960 --> 0:51:56.640 it's one thirty. 0:51:56.640 --> 0:51:57.800 There, that's a whole difference. 0:51:58.440 --> 0:51:59.960 The only thing that's funny about that, I know, man, 0:52:00.040 --> 0:52:02.799 niggas in a confident that don't do burpe'st nigga doing. 0:52:02.680 --> 0:52:05.520 A push up some ship and I'm like, don't don't 0:52:05.560 --> 0:52:06.640 battle him, y'all. 0:52:07.000 --> 0:52:10.040 Don't battle that guy like his friends want to get you. 0:52:10.160 --> 0:52:12.279 Like I know to t I know these guys, been 0:52:12.320 --> 0:52:13.920 around these guys, these guys are guys you don't want 0:52:13.920 --> 0:52:17.120 to play with. Drake is Canadian? Bro be Canadian? Another 0:52:17.120 --> 0:52:20.400 thing I would have said. They never have hit me out. 0:52:21.920 --> 0:52:23.360 He's being Canadian, but hit me out. Let me tell that. 0:52:23.440 --> 0:52:25.080 Mean, here's what I'm saying. 0:52:25.440 --> 0:52:29.000 Kendrick has to come to Toronto one time, and that's 0:52:29.040 --> 0:52:31.879 on tour. Drake, you're in l A one hundred times 0:52:31.880 --> 0:52:33.280 a year. 0:52:32.800 --> 0:52:34.640 That's just what I'm saying. 0:52:34.800 --> 0:52:36.359 So I'm just saying, like when one of y'all get 0:52:36.360 --> 0:52:38.520 off the train or get off the plane, you never 0:52:38.560 --> 0:52:41.320 know if it's a tsa motherfucker that's cool with somebody 0:52:41.320 --> 0:52:43.920 from top. It's like you just never know. So I'm like, 0:52:44.000 --> 0:52:46.960 don't have that fight. If Cole comes in, do it? 0:52:48.000 --> 0:52:50.960 What if Cole lined him up? What if you told 0:52:51.000 --> 0:52:52.960 we go I just thought about damn, that's what if 0:52:53.040 --> 0:52:53.960 Cole lined him up? 0:52:53.960 --> 0:52:56.720 In him? I've been saying because. 0:52:58.120 --> 0:53:01.280 If they if if Cole joins the battle, it doesn't 0:53:01.280 --> 0:53:04.320 go that bad for Drake because there's three people fighting 0:53:04.320 --> 0:53:04.600 each other. 0:53:04.600 --> 0:53:05.879 It's like, you know, I know the. 0:53:05.840 --> 0:53:08.879 Definition definition of lining someone up, and I don't think 0:53:08.960 --> 0:53:11.319 that was the case. Why do you think that cold 0:53:11.320 --> 0:53:12.879 would have lined him up in that situation? I think 0:53:12.880 --> 0:53:13.239 cold back. 0:53:13.280 --> 0:53:15.600 Okay, look at it from the standpoint Drake and j 0:53:16.680 --> 0:53:19.800 this was for funzies and I'm kind of the same person. 0:53:20.440 --> 0:53:23.120 Yes, right, is just. 0:53:24.640 --> 0:53:25.000 Dreads. 0:53:25.000 --> 0:53:26.960 When you got dreads, they don't look at it that way. 0:53:26.960 --> 0:53:29.960 True, but he grew to dreads. What you got d 0:53:29.760 --> 0:53:33.640 d You know that you got. 0:53:34.560 --> 0:53:39.120 Forget about Drake braiding his son's hair. 0:53:40.719 --> 0:53:41.640 I don't know what that means. 0:53:41.680 --> 0:53:43.000 I love you. 0:53:43.520 --> 0:53:44.880 I don't know what that means. 0:53:44.760 --> 0:53:47.040 To who got it? It was funny, it was. 0:53:47.640 --> 0:53:50.000 But my thing is, bro, you listen if J Cole 0:53:50.120 --> 0:53:52.360 does the battle, If I'm Drake's team and I'm sitting 0:53:52.360 --> 0:53:54.759 with him, and I'm like, Okay, I don't listen, bro 0:53:54.840 --> 0:53:56.960 Kendrick is dangerous and we gotta go to l A. 0:53:57.239 --> 0:53:57.680 I'll do it. 0:53:57.680 --> 0:53:59.840 If Cove's involved, like, let's all hit each other. But 0:53:59.880 --> 0:54:02.480 if is gonna be you versus him, let's gratefully bow out. 0:54:02.719 --> 0:54:04.960 No, I don't think Drake thinks that way. I think 0:54:05.000 --> 0:54:07.600 Cole thought that way. I think Cole lined them up. 0:54:07.600 --> 0:54:09.160 As I'm talking to you all about I haven't talked 0:54:09.160 --> 0:54:11.560 about this because one and that hates me when I 0:54:11.600 --> 0:54:13.759 say something. When I say Drake, they like, we hate 0:54:13.800 --> 0:54:15.719 this niggas. I'm like, let me stop talking about it 0:54:15.800 --> 0:54:18.200 because I'm a fan of his. But I think as 0:54:18.200 --> 0:54:20.080 we're talking about it, I think Cole might have lined 0:54:20.640 --> 0:54:23.520 Think about it. If J Cole line Drac up, that 0:54:23.640 --> 0:54:27.640 is the greatest line up in the history of rap music, nigga. 0:54:27.760 --> 0:54:30.000 Let me think about that. They were all torn together. 0:54:30.480 --> 0:54:32.080 They probably like, were gonna go ahead him, Let's do 0:54:32.080 --> 0:54:32.880 it for the hell of it. 0:54:33.480 --> 0:54:35.240 Man. You know what, I'm. 0:54:35.080 --> 0:54:36.799 Straight, I think you're I think you're giving Cold too 0:54:36.880 --> 0:54:39.520 much credit in that regards. I really think he just 0:54:39.560 --> 0:54:41.959 wrapped on first person shooter. Yo, it's the Big Three, 0:54:42.040 --> 0:54:44.600 Like I just think he was. I think Cole is 0:54:44.600 --> 0:54:46.719 an actual nice I mean that good way nice guy, 0:54:47.440 --> 0:54:50.440 but also competitive rapper and just said some ship. 0:54:50.560 --> 0:54:52.600 And I think you're not a competitive rapper. 0:54:53.080 --> 0:54:54.920 I'm saying at the time when it was time to compete. 0:54:55.640 --> 0:54:57.880 Can I finish it? Oh no, just take that off of. 0:54:57.880 --> 0:55:01.000 His name, you think at that time? 0:55:01.640 --> 0:55:05.799 Yes, And I can totally understand Kendrick's point of view. 0:55:05.920 --> 0:55:10.080 If I'm looking like y'all, y'all hugging on stage, y'all 0:55:10.080 --> 0:55:12.520 need to do a tour together, I could see Kendrick 0:55:12.880 --> 0:55:13.640 looking at that like. 0:55:14.120 --> 0:55:15.160 You know, he was gross. 0:55:15.239 --> 0:55:18.839 You know he was at the backyard doing fucking push ups. 0:55:18.880 --> 0:55:19.960 Y'all want to get together. 0:55:20.160 --> 0:55:23.640 I can I can totally see Kendrick, especially being Kendrick, 0:55:23.719 --> 0:55:25.640 being a very funny. When I say clown, I mean 0:55:25.680 --> 0:55:27.200 a good way, like Kendrick clown on people. 0:55:27.239 --> 0:55:27.839 Yeah, for sure. 0:55:27.840 --> 0:55:29.919 Like looking at that ship like this is gross, y'all 0:55:29.960 --> 0:55:32.080 hugging on stage to talk about the last twenty years 0:55:32.120 --> 0:55:34.240 to get get the fuck out of here, and they're. 0:55:34.080 --> 0:55:35.640 Doing it like that versus that was hip hop. 0:55:35.760 --> 0:55:37.040 I respect it. I respect all that. 0:55:37.040 --> 0:55:41.160 I'm wait for him to get I think apologizing explain 0:55:41.280 --> 0:55:41.640 that part. 0:55:41.880 --> 0:55:45.080 I think when it comes to being competitive and here 0:55:45.120 --> 0:55:47.920 for the sport, Drake and Kendrick are alike, but I 0:55:47.960 --> 0:55:52.440 think as human beings, Drake and Cole are like. And 0:55:52.480 --> 0:55:55.880 then when it got agree to that point, Cole is like, 0:55:56.600 --> 0:55:59.799 I'm not you Drake, because Drake doesn't get enough credit 0:55:59.800 --> 0:56:01.759 for going after anyone that says a word about him. 0:56:01.760 --> 0:56:04.080 I give him. That's true, which a lot of rappers 0:56:04.320 --> 0:56:05.080 have included. 0:56:05.400 --> 0:56:07.680 You just give a little subliminal here, Drake will rap 0:56:07.760 --> 0:56:09.319 at you right away, no matter who you are. 0:56:09.360 --> 0:56:10.960 But that's what that's what Ray is saying. I don't, 0:56:11.000 --> 0:56:11.239 I don't. 0:56:11.280 --> 0:56:14.880 I don't stand Drake are similar humans where Kendrick doesn't 0:56:14.880 --> 0:56:15.440 need to be part of. 0:56:15.520 --> 0:56:16.520 But my thing is. 0:56:16.360 --> 0:56:18.520 The game is the game, and when you in the 0:56:18.560 --> 0:56:21.360 game and you're richest Drake, that mean you've taken a 0:56:21.360 --> 0:56:24.520 lot of losses, but you're taking way more wins to 0:56:24.600 --> 0:56:26.880 be as rich as successful as Drake. My whole thing is, 0:56:27.280 --> 0:56:29.240 that's a loss we don't have. If that's a loss, 0:56:29.239 --> 0:56:31.839 that we focus on. The battle was a two years ago. 0:56:31.880 --> 0:56:34.239 We still talk about it because of the lawsuit. If 0:56:34.280 --> 0:56:36.440 the lawsuit went away, he would drop music. It'd have 0:56:36.440 --> 0:56:38.120 been over him at Kendrick would a hug those stage 0:56:38.120 --> 0:56:38.680 in Toronto. 0:56:38.880 --> 0:56:39.840 It had been over And. 0:56:39.920 --> 0:56:41.680 I don't think I don't think it's because of the lawsuit. 0:56:41.840 --> 0:56:44.160 I don't think it's that I think that that was 0:56:44.200 --> 0:56:46.640 such a big moment that we're gonna be talking about 0:56:46.680 --> 0:56:49.480 that forever. You can't be two years removed from the 0:56:49.480 --> 0:56:50.440 biggest moment. 0:56:50.560 --> 0:56:53.040 And rap history and not talk about it unless you're 0:56:53.040 --> 0:56:54.479 the biggest artist in history of rap. 0:56:54.719 --> 0:56:59.680 Now do you feel like music wise, because you know, 0:56:59.800 --> 0:57:02.840 we've gotten some music this year, some good albums, some 0:57:02.880 --> 0:57:06.920 good music, but this is clearly a gap is clearly 0:57:07.120 --> 0:57:09.160 and we say there's no who other superstars? 0:57:09.320 --> 0:57:09.680 Yeah? 0:57:09.760 --> 0:57:14.520 Right, So do you feel like there is clearly a 0:57:14.600 --> 0:57:18.840 wide gap missing witness, no Drake album music to really play? 0:57:19.000 --> 0:57:20.840 So we need him? 0:57:21.040 --> 0:57:22.040 A lot of people don't feel like that. 0:57:22.160 --> 0:57:23.840 No, if they don't feel like that, they're not paying 0:57:23.880 --> 0:57:28.520 attention to the economy. Like Drake made artists that we 0:57:28.720 --> 0:57:30.000 might not have taken. 0:57:29.720 --> 0:57:31.880 A serious feel more serious. 0:57:32.560 --> 0:57:34.600 Like when Drake does a record with black Boy JB, 0:57:35.240 --> 0:57:37.720 like you look at him differently, like Drake co signed them, 0:57:38.000 --> 0:57:40.000 Like he got a hit, but Drake co signed them. 0:57:40.320 --> 0:57:42.960 So it's like, you need him because a Drake co 0:57:43.080 --> 0:57:45.200 sign is worth three years of a career, And if 0:57:45.240 --> 0:57:47.240 Drake just co signed you, that's three years of getting 0:57:47.240 --> 0:57:49.560 money right because of that, So I think we need him. 0:57:49.560 --> 0:57:52.320 I just I just wish he didn't take it so personal. 0:57:52.760 --> 0:57:54.360 Like if I was you, I would have I would 0:57:54.360 --> 0:57:55.840 have took it personally, but I would have never let 0:57:55.920 --> 0:57:56.520 them know I would have. 0:57:56.560 --> 0:57:59.040 I would have took Lucy in job. Let me tell 0:57:59.040 --> 0:57:59.280 you something. 0:57:59.400 --> 0:58:03.160 Michael Jackson was having problems with Tommy Mottola, and he 0:58:03.280 --> 0:58:05.959 was like, they not gonna oh y'all, not gonna oh y'all, y'all. 0:58:06.000 --> 0:58:07.880 They're not gonna treat me like I'm Michael Jackson. He 0:58:07.920 --> 0:58:11.200 flew to Japan, met with the Japanese family that owns 0:58:11.200 --> 0:58:13.880 Sony and got Tommy Mottola fired. That way from this 0:58:13.960 --> 0:58:16.600 dinner table. This motherfucker race, this motherfucker racist, he gotta go. 0:58:16.640 --> 0:58:18.320 They fired him. So imagine if you was Drake and 0:58:18.320 --> 0:58:21.240 you flew them. You don't think the owners of Universal 0:58:21.440 --> 0:58:24.200 the indeed, his daughter probably is obsessed with Drake, would 0:58:24.200 --> 0:58:26.320 love to sit probably get my hand job under the table. 0:58:26.320 --> 0:58:28.120 Why he's talking to the dad and then say, yo, bro, 0:58:28.120 --> 0:58:29.680 I don't like what they did. He would have got 0:58:29.760 --> 0:58:33.080 way more from it. But my thing was, you're acting 0:58:33.080 --> 0:58:35.240 like a spoil your child. When you are spoiled child, 0:58:35.840 --> 0:58:36.920 don't act spoil when you. 0:58:36.840 --> 0:58:39.560 Are spoiled, but by spoil the white. 0:58:39.760 --> 0:58:41.240 Because you've always won. 0:58:41.520 --> 0:58:43.280 The reason why he's acting like this is because this 0:58:43.320 --> 0:58:45.680 is his first time he took a real, genuine laws, so. 0:58:45.640 --> 0:58:47.280 He's always won because he was better than there. 0:58:47.360 --> 0:58:49.600 That's my point. I agree with you, But the one 0:58:49.640 --> 0:58:52.040 time you don't spoil like they gave it to none. 0:58:52.480 --> 0:58:53.640 But the one time, no, you're right. 0:58:54.160 --> 0:58:56.640 I think Drake is incredible, like the one he was 0:58:56.640 --> 0:59:01.040 in my top three until a lawsuit like that took 0:59:01.120 --> 0:59:01.440 him out. 0:59:01.600 --> 0:59:05.280 Yeah to me because like bro like y'all. 0:59:05.120 --> 0:59:07.200 Don't know a lot about me, but like the music industry, 0:59:07.560 --> 0:59:10.240 like they did me dirty in twenty twenty. They basically 0:59:10.320 --> 0:59:12.720 set me to die and I could have sued and 0:59:12.800 --> 0:59:15.360 probably got crazy money, but I know they would have 0:59:15.400 --> 0:59:17.360 never respected me because they able to have thought you 0:59:17.440 --> 0:59:20.120 need to sue a win. Nigga, I'm gonna get put 0:59:20.120 --> 0:59:21.880 a camera on me. That's a hip hop I'm gonna 0:59:21.880 --> 0:59:24.680 come back the rest of the world suit. But you 0:59:24.760 --> 0:59:26.880 like what you told me, right, But if we're in 0:59:27.040 --> 0:59:30.800 hip hop, you have to play by the rules or don't. 0:59:31.760 --> 0:59:33.360 And right now Drake is not playing about. 0:59:33.160 --> 0:59:34.720 The rules of hip hop because he's suing and I'm 0:59:34.760 --> 0:59:36.120 not comparing this to the Drake thing, but you're not 0:59:36.120 --> 0:59:39.280 gonna play about rules. All the hip hop artists that 0:59:39.640 --> 0:59:42.040 we love and respect have sued people before. I'm not 0:59:42.040 --> 0:59:43.520 saying it a rap battle. I want to make that clear. 0:59:43.560 --> 0:59:45.760 But let's not act like jay Z's not sued somebody before. 0:59:46.040 --> 0:59:47.920 Fifty Cents not sued somebody before like that. 0:59:48.280 --> 0:59:50.600 But I think when jay Z sued somebody, everybody feels 0:59:50.600 --> 0:59:52.240 like it's valid. I think this is the first time 0:59:52.280 --> 0:59:54.400 when no one feels his lawsuit is valid except for 0:59:54.520 --> 0:59:58.000 Drake's stands and his friends and him. If I think 0:59:58.000 --> 0:59:59.880 that the lawsuit is dumb, it's not gonna work. 1:00:00.040 --> 1:00:01.840 It goes go away profession wise. 1:00:01.880 --> 1:00:05.160 And my thing is is there, Drake is more powerful 1:00:05.240 --> 1:00:08.240 than Lucian Grange. Let me make this know. If I, 1:00:08.360 --> 1:00:10.360 by the way, Drake don't notice, he needs to notice. 1:00:10.440 --> 1:00:12.320 He is way more powerful. 1:00:12.000 --> 1:00:12.920 To Lucian Grange. 1:00:13.000 --> 1:00:16.640 Ever will be because Lucien only controls a back office. 1:00:16.800 --> 1:00:18.240 I think he knows that, which is why he shoot. 1:00:18.480 --> 1:00:19.240 I wouldn't have sued. 1:00:19.240 --> 1:00:20.280 I would have. I would have sat up on the 1:00:20.280 --> 1:00:21.800 table so I would what you're saying. 1:00:21.840 --> 1:00:25.520 But I's percentage of Universal's income per year. 1:00:27.240 --> 1:00:29.520 But back to the superstar thing, I think it's one 1:00:29.520 --> 1:00:33.320 for stars breed stars for sure, but do we I 1:00:33.360 --> 1:00:35.880 think it's clear now. And I laugh because you know 1:00:35.880 --> 1:00:38.040 a lot of my homies my chat, you know, they 1:00:38.080 --> 1:00:40.200 text me to yo yo, mall tell Drake, we sorry, 1:00:40.920 --> 1:00:43.080 we need him Brody twenty four, we all lied, like 1:00:43.120 --> 1:00:44.200 you know, it's like it's a lot of that. And 1:00:44.240 --> 1:00:47.200 I'm just laughing because they're saying, like we're getting good 1:00:47.320 --> 1:00:50.080 music and artists are dropping and you know, we're getting 1:00:50.080 --> 1:00:54.040 some good projects. But to what they're saying, it's it's clear. 1:00:54.640 --> 1:00:57.080 It's like, bro we need that. 1:00:57.360 --> 1:00:58.439 We need night from him. 1:00:58.640 --> 1:01:01.320 We don't need music. We need to excitement. Drake. 1:01:02.120 --> 1:01:05.160 He brings excitement like none of these like you got 1:01:05.160 --> 1:01:07.800 to remember, like yeah, is a great performer because Yay, 1:01:07.880 --> 1:01:12.800 watch Hove whole watch came. These other people ain't watching 1:01:12.840 --> 1:01:16.560 nobody like they're not watching. These young boys ain't watching 1:01:16.600 --> 1:01:18.920 Travis saying I want to be great like Travis. They 1:01:19.040 --> 1:01:20.720 just getting their money and saying I made three million 1:01:20.720 --> 1:01:23.040 dollars last year. You can't tell me I ain't a boss. Okay, 1:01:23.240 --> 1:01:24.720 you know you need to make three million dollars. The 1:01:24.720 --> 1:01:26.960 rest of your life every year for you to maintain 1:01:27.000 --> 1:01:29.560 the lifestyle you have right now, that three million will 1:01:29.600 --> 1:01:31.360 burn out real quick in six months if you ain't 1:01:31.400 --> 1:01:34.880 got three more coming in. So keep working, keep going. 1:01:35.240 --> 1:01:39.720 But I don't really think that's the full problem. Like, yeah, 1:01:40.000 --> 1:01:42.200 Drake is needed here, but Drake is also a legacy 1:01:42.240 --> 1:01:45.480 act now and was getting probably the longest run, the 1:01:45.480 --> 1:01:49.960 most dominant run we've ever seen in music. The issue 1:01:49.960 --> 1:01:52.720 is there's no one else to me like Drake, no matter. 1:01:52.800 --> 1:01:54.560 Let's take the battle out of everything, no matter what. 1:01:54.640 --> 1:01:57.600 Drake was eventually going to get to legacy era and 1:01:59.320 --> 1:02:01.480 he's about to be forty soon, like we're gonna get 1:02:01.520 --> 1:02:04.720 it's still no country for old men to some regards 1:02:04.760 --> 1:02:07.919 with new music. You take the battle out and Drake 1:02:08.000 --> 1:02:09.960 is still the biggest artist and no one has a 1:02:10.000 --> 1:02:13.120 weird perception of him. It's still like Dawg, like Drake 1:02:13.160 --> 1:02:14.880 can't keep the shit moving for the rest of our 1:02:14.920 --> 1:02:17.800 fucking life like it, no matter what people would have been, like, 1:02:17.840 --> 1:02:19.880 I don't know if I want the Drake coson on 1:02:19.920 --> 1:02:21.680 someone that's twenty one and Drake. 1:02:21.520 --> 1:02:23.760 Is formed that as talented, is he gonna be honest 1:02:23.800 --> 1:02:23.960 with you? 1:02:24.000 --> 1:02:26.000 That's another thing they did when they called his age 1:02:26.000 --> 1:02:29.120 out because you gotta remember drakedn age, Like, Drake was 1:02:29.160 --> 1:02:31.200 still like twenty five to me, right, and then they was. 1:02:31.160 --> 1:02:34.120 Like, he's thirty eight, thirty seven, Why has he messed 1:02:34.120 --> 1:02:35.040 with a twenty one year old? 1:02:35.040 --> 1:02:38.240 Then it becomes like, yo, he gave them to Ammo 1:02:38.480 --> 1:02:40.400 too much Ammo Like it was like he didn't have 1:02:40.400 --> 1:02:42.160 to play by the rules, so he didn't. 1:02:42.920 --> 1:02:44.040 And then once they started. 1:02:43.760 --> 1:02:46.360 Focusing on him and they realized how many rules he 1:02:46.400 --> 1:02:47.280 was allowed to break. 1:02:47.560 --> 1:02:49.600 I think that's what made aus peers come after him. 1:02:49.600 --> 1:02:50.240 It's jealousy. 1:02:50.320 --> 1:02:52.840 I ain't saying is wrong, but if Drake would have 1:02:52.840 --> 1:02:55.520 went against any other rapper in the world, we would 1:02:55.520 --> 1:02:58.120 not be sitting here. He only went against Kendrick and 1:02:58.160 --> 1:03:00.000 that was the only person you shouldn't have went again. 1:03:00.160 --> 1:03:03.800 That's it. I mean, I would tell you I want 1:03:03.800 --> 1:03:05.160 to tell some funny. Let me tell you some funny. 1:03:05.240 --> 1:03:07.600 I want to tell you the story about five years ago, 1:03:07.640 --> 1:03:09.240 I'm in the studio with a super producer. 1:03:09.240 --> 1:03:10.800 I'll tell you off camera who it is, but I'm 1:03:10.840 --> 1:03:11.440 not gonna say now. 1:03:11.480 --> 1:03:14.200 In a in a big songwriter, the producer was huge 1:03:14.200 --> 1:03:18.320 and they was arguing Drake versus Tupac, and the producer 1:03:18.440 --> 1:03:20.640 is from the old school, so he's arguing Pac and 1:03:20.680 --> 1:03:22.680 the songwriters from the new school. He's like Drake, Drake 1:03:22.800 --> 1:03:25.000 Trek and he starts screaming, you know, George Drake. So 1:03:25.440 --> 1:03:28.360 the guy got up and punched him in his mouth. Wait, 1:03:29.360 --> 1:03:31.160 it's a true story, no, ma, this is a true story. 1:03:31.280 --> 1:03:33.360 This in the studio. No no issue, No no, this is 1:03:33.480 --> 1:03:34.680 no This is a true story. By the way, this 1:03:34.800 --> 1:03:36.800 is five six years ago. And I'm gonnaell when I 1:03:36.840 --> 1:03:38.480 tell you who it is, I'm gonna laugh. But he 1:03:38.560 --> 1:03:39.520 punches him in his mouth. 1:03:39.560 --> 1:03:42.720 And producer punches the songwriter in his mouth, and the 1:03:42.760 --> 1:03:43.920 songwriter falls. 1:03:43.640 --> 1:03:46.280 To the ground, like what are you doing? Bro? What 1:03:46.360 --> 1:03:46.880 are you doing? 1:03:46.960 --> 1:03:47.080 Bro? 1:03:47.400 --> 1:03:49.440 And the producer stands over him and says, that's the 1:03:49.480 --> 1:03:51.440 difference between my generation your generation. 1:03:51.600 --> 1:03:51.880 Nigga. 1:03:54.640 --> 1:03:57.400 Keep that in mind, because that's really like, I came 1:03:57.400 --> 1:03:58.800 from a world where a nigga will punch you in 1:03:58.840 --> 1:04:01.520 your mouth. Yeah, you say something crazy, you might get 1:04:01.520 --> 1:04:03.320 pussing your mouth. And he got pushing his mouth. And 1:04:03.320 --> 1:04:06.160 as soon as he's like, what are you doing? Can 1:04:06.480 --> 1:04:08.800 I ask you what? The sentence was that got him punched. No, 1:04:09.280 --> 1:04:10.240 it definitely wasn't yo. 1:04:11.600 --> 1:04:12.280 No, it wasn't even that. 1:04:12.680 --> 1:04:16.640 He just was He was just yelling like yo, And 1:04:16.640 --> 1:04:18.600 the producers are yeller too when I tell you and 1:04:18.720 --> 1:04:19.760 be like, oh yeah, I know how he is. 1:04:20.120 --> 1:04:20.880 He yells too. 1:04:20.920 --> 1:04:23.400 So the other guy started yelling nigga, oh yo. He 1:04:23.440 --> 1:04:25.680 said what Yeah. He just pushed me in his mouth 1:04:25.720 --> 1:04:27.600 right front of everybody, and the nigga just fell to 1:04:27.640 --> 1:04:29.240 the floor and he was standing over him, and I 1:04:29.320 --> 1:04:32.520 swear to god, he was like, that's the difference between 1:04:32.560 --> 1:04:35.560 my generation your generation, little nigga. The little nigga got up, 1:04:36.040 --> 1:04:38.280 got up, was like he hear me no move. He 1:04:38.520 --> 1:04:40.280 hear me no move, and just walked out and said 1:04:40.280 --> 1:04:42.400 he'll never work with me again. That nigga ain't made 1:04:42.400 --> 1:04:45.520 no hit sense that songwriter, but the producer is fucking 1:04:45.560 --> 1:04:46.200 filthy rich. 1:04:49.680 --> 1:04:51.240 I gotta tell that story because it was like, there's 1:04:51.240 --> 1:04:54.000 a metaphor somewhere in this entire The whole point is that. 1:04:53.920 --> 1:04:55.840 The whole point is that you're gonna get punched in 1:04:55.880 --> 1:04:57.720 your mouth at some point for sure, and what you 1:04:57.920 --> 1:04:59.840 and what you do back is gonna tell us what 1:05:00.080 --> 1:05:02.160 generation you're from. Are you gonna get up and fight 1:05:02.240 --> 1:05:04.120 like a man? Are you gonna walk away? Are you 1:05:04.200 --> 1:05:06.600 gonna sue? That tells us everything. 1:05:06.640 --> 1:05:09.080 Oh you sue? Oh you my son of age. Oh 1:05:09.080 --> 1:05:09.320 you fight? 1:05:09.600 --> 1:05:11.600 You must be about to fight, okay you it's just 1:05:11.720 --> 1:05:12.520 the generations. 1:05:12.520 --> 1:05:14.320 But I get what you're saying. But I just think 1:05:14.400 --> 1:05:18.480 that also sued. Yeah, it's a difference. I just think 1:05:18.600 --> 1:05:22.080 that again because we hold Drake to this. You gotta 1:05:22.120 --> 1:05:24.040 be hip hop all the way through, right, because you're 1:05:24.040 --> 1:05:26.880 saying that if you can't sue, because that's not hip hop, 1:05:26.880 --> 1:05:29.760 that's not our culture. That's not But it's like we 1:05:29.840 --> 1:05:31.920 give everybody else a pass. They could do shit that's 1:05:31.920 --> 1:05:33.400 not hip hop, and it's like, nah, it's so good. 1:05:33.440 --> 1:05:35.200 You know what, Drake, what Jake Cole did is not 1:05:35.280 --> 1:05:37.000 hip hop. You're right, in my opinion, I agree, but 1:05:37.040 --> 1:05:39.280 nobody wants to call that out. Well what he did 1:05:39.320 --> 1:05:41.160 is oh no, he wants to protect his family, and 1:05:41.280 --> 1:05:42.640 you know he was. He saw that it was about 1:05:42.680 --> 1:05:44.840 to get ugly and nasty. I saw niggas die over. 1:05:45.600 --> 1:05:46.000 I agree. 1:05:46.040 --> 1:05:49.480 What was the number one sneaker from the nineties, Jordan's 1:05:49.520 --> 1:05:53.640 Barkley has sneakers? Barry Bonds, has Sneakers, Dan Santas has Niagas. 1:05:53.640 --> 1:05:56.680 But why was Jordan number one? Because he was winning? 1:05:57.360 --> 1:06:00.400 And that's my thing, Like like in my mind, if 1:06:00.480 --> 1:06:02.880 Drake is the only person the last twenty years have 1:06:03.000 --> 1:06:06.960 belonged to Drake for sure, like dog like dog one year, 1:06:07.000 --> 1:06:08.080 you take a who cares? 1:06:09.360 --> 1:06:12.080 But it wasn't It wasn't again, I think everybody you know, 1:06:12.240 --> 1:06:15.400 it wasn't the music. I think it was more so 1:06:15.560 --> 1:06:19.440 what he knows that the labels, that's we're doing. And 1:06:19.480 --> 1:06:22.560 like you said, he's more powerful than Lucian, so he's challenging. 1:06:22.600 --> 1:06:24.760 He only knows because they told things of all and 1:06:25.960 --> 1:06:29.960 I'm all to the biggest only because they told him, 1:06:30.120 --> 1:06:33.000 And they only told him because he's on their side too. 1:06:33.520 --> 1:06:35.320 Once he used you know, how to tell people. 1:06:35.320 --> 1:06:37.880 Remember the whole Ryan Kugler deal thing, and everybody's making 1:06:37.880 --> 1:06:39.680 a big deal of his deal. You know what pissed 1:06:39.680 --> 1:06:41.880 me off about it? Ryan Coogler is not the first 1:06:41.920 --> 1:06:44.200 person to get that deal. He's the first black person. 1:06:44.840 --> 1:06:47.959 Spielberg been having that deal. It just never when black 1:06:48.000 --> 1:06:50.520 people get it, it becomes a big fucking deal, Like, 1:06:50.520 --> 1:06:52.280 oh oh, it's a turning point. 1:06:52.320 --> 1:06:53.800 We get it. So that's what I'm saying. 1:06:53.800 --> 1:06:56.560 It's like he just he just shouldn't have went into it, 1:06:56.600 --> 1:06:58.120 and if he did, he should have took what came 1:06:58.160 --> 1:07:01.040 with it, kept them moving. He sit up with Kendrick 1:07:01.280 --> 1:07:05.720 and then kept it going like, oh hell yeah, let 1:07:05.840 --> 1:07:07.680 us make it do. 1:07:07.680 --> 1:07:11.320 Y'all think it's wild that Tommy Mottola was racist and gay. 1:07:12.040 --> 1:07:14.600 He was gay. I thought he was married to Mariah. 1:07:15.200 --> 1:07:18.240 He's gay. 1:07:18.680 --> 1:07:20.840 Sexual if you knew told the story how he became 1:07:20.880 --> 1:07:24.240 in power, he was. He's a He's a smart motherfucker 1:07:24.280 --> 1:07:25.600 because he only managed Hall. 1:07:25.480 --> 1:07:29.040 Of Notes, that's all he had, and then Mariah. 1:07:30.240 --> 1:07:32.320 He signed her and then he married her. 1:07:32.440 --> 1:07:35.120 Okay, yeah, Tommy Mottola is not gay. 1:07:35.120 --> 1:07:44.040 According Yeah, he's a heterosexual. He is a heterosexual male 1:07:44.160 --> 1:07:45.000 music executive. 1:07:45.000 --> 1:07:45.920 That's what he wants you to know. 1:07:50.520 --> 1:07:53.640 We we we're talking of Mike and you had the 1:07:53.720 --> 1:07:55.720 statement that rap is a joke. I know you didn't 1:07:55.760 --> 1:07:57.640 mean rap is a j but I did want you 1:07:57.680 --> 1:07:59.240 to expound a little bit on on that. 1:07:59.520 --> 1:08:01.400 Outside of anything we told with Drake and Kendrick. 1:08:01.640 --> 1:08:07.760 I stress that rappers should treat rap like wwe WWE 1:08:08.080 --> 1:08:12.520 proves that men just want to be entertained, like all 1:08:12.560 --> 1:08:15.240 those guys are friends behind closed doors, but we don't care. 1:08:15.320 --> 1:08:17.720 We love the characters, and I just think that if 1:08:17.760 --> 1:08:19.799 you play more into that. So like say, for example, 1:08:20.080 --> 1:08:22.280 if all this was happening and we knew Kendrick and 1:08:22.320 --> 1:08:25.640 Drake was somewhere laughing at us, we would see it differently, right, 1:08:25.800 --> 1:08:28.400 That's what I mean by wwe meaning like say, if 1:08:28.479 --> 1:08:30.960 y'all got something going on, and I'm like, who else 1:08:30.960 --> 1:08:32.840 got something going on? And then you find like, let's 1:08:32.880 --> 1:08:34.360 just do something against each other. I don't care, like, 1:08:34.520 --> 1:08:35.960 and now all of a sudden we're in the headlines 1:08:35.960 --> 1:08:38.160 and it's like we're making each other bigger than ever. 1:08:38.360 --> 1:08:40.920 For the moment to take drip records of sales. We 1:08:41.000 --> 1:08:41.360 all won. 1:08:41.479 --> 1:08:43.479 We ain't really beef from behind closed doors. It's over 1:08:43.920 --> 1:08:46.920 like who cares well? I mean that's happening on the 1:08:46.960 --> 1:08:52.280 Execs Stole we talked about Lucian. I mean his sons 1:08:52.320 --> 1:08:53.479 are on the three. 1:08:54.000 --> 1:08:58.120 Lucian has done monopoly. He has all a park place everywhere. 1:08:58.200 --> 1:09:01.040 When you're putting your son in your rival as the 1:09:01.080 --> 1:09:02.920 head of that. But here's the things. Are you signing 1:09:02.960 --> 1:09:05.120 six y nine and he's beefing with somebody on your 1:09:05.120 --> 1:09:05.799 son's label. 1:09:05.920 --> 1:09:07.920 Like, here's what people don't know. Everyone's laughing about it, 1:09:08.439 --> 1:09:11.519 but here's what people don't know about his son. His son. 1:09:12.439 --> 1:09:15.680 Lucien didn't want his son to go to Warner. He 1:09:15.720 --> 1:09:16.360 didn't want that. 1:09:16.840 --> 1:09:19.920 He just couldn't get the deal approved by the board 1:09:20.560 --> 1:09:23.040 because it was his son with his son wanted the 1:09:23.080 --> 1:09:25.800 boy was like, we're not giving that to your son. No, 1:09:25.880 --> 1:09:27.519 he's not getting that. So Warner gave it to him. 1:09:27.520 --> 1:09:29.120 That's why he couldn't get it. He didn't place his 1:09:29.160 --> 1:09:29.519 son there. 1:09:29.560 --> 1:09:29.960 He didn't. 1:09:30.280 --> 1:09:32.559 But I think that that also is like, look at 1:09:32.640 --> 1:09:34.680 Lucy and Lucian is probably about the exit warning I 1:09:34.680 --> 1:09:37.080 mean universal right now. He might be like that's what 1:09:37.120 --> 1:09:39.479 I'm saying, like he knows it. My thing is, Drake, 1:09:39.479 --> 1:09:41.720 if you mad at him, just don't say nothing. Get 1:09:41.800 --> 1:09:43.200 him on, not back here and fuck his wife or 1:09:43.240 --> 1:09:47.200 something like I'm dead that got him in the twenty 1:09:47.240 --> 1:09:51.280 v Hey, I would listen. My point is this, I'm 1:09:51.320 --> 1:09:54.360 gonna get your ass back somehow, Nigga. I might not 1:09:54.360 --> 1:09:55.880 get you back, I can't beat you over there, but 1:09:55.880 --> 1:09:57.840 I'm gonna get you back somehow. Drake could get his wife, 1:09:57.880 --> 1:10:00.439 fuck his daughter, dog's daughter who cares like something to 1:10:00.520 --> 1:10:01.559 hurt him, but not sue him. 1:10:01.560 --> 1:10:02.320 That's all I'm saying. 1:10:02.800 --> 1:10:04.719 But then y'all call it Drake Corney when he posted 1:10:04.760 --> 1:10:06.760 Lucian's daughter or whoever the fuck it was. 1:10:06.880 --> 1:10:08.880 When it's it don't matter what Drake anything Drake do. 1:10:08.960 --> 1:10:10.760 Right now, they're gonna say corny because of lawsuit. And 1:10:10.760 --> 1:10:12.600 that's what I mean by like, I hate that he 1:10:12.640 --> 1:10:15.519 did that cause it's like that follows them. Yeah, it's like, bro, 1:10:15.640 --> 1:10:18.120 you he too greatful that to follow him, But it's 1:10:18.160 --> 1:10:19.120 no choice because. 1:10:18.880 --> 1:10:19.640 Of how the culture is. 1:10:19.680 --> 1:10:21.640 It's like you could go nine hundred and ninety nine 1:10:21.680 --> 1:10:24.160 days being the best man on earth, good that one 1:10:24.200 --> 1:10:26.679 thousand day you have a day off, they turn on you. Yeah, 1:10:26.760 --> 1:10:28.599 that's fucked up. I feel if I'm Drake, I wouldn't 1:10:28.600 --> 1:10:32.200 even drop music lettle Hey, well, y'all nigga listen. 1:10:32.320 --> 1:10:33.840 That was That was another thing I was gonna get into, 1:10:33.880 --> 1:10:36.920 like do we feel like like should Drake even drop 1:10:37.000 --> 1:10:37.679 music anymore? 1:10:37.840 --> 1:10:38.160 Listen? 1:10:38.160 --> 1:10:40.040 Man? I told Joe just let us suffer, like, just 1:10:40.080 --> 1:10:41.559 let us keep it to Joe. And I'm gonna tell 1:10:41.560 --> 1:10:44.439 you all this. I can't. If I own the seven 1:10:44.560 --> 1:10:48.559 sixty seven plane, nobody could get me to respond. I 1:10:48.600 --> 1:10:52.320 will fly my plane over by your fucking house, call 1:10:52.400 --> 1:10:54.479 you and tell you look outside. I'm gonna pay the 1:10:54.520 --> 1:10:56.439 FCC fine, nigga, I don't give a fuck how much 1:10:56.479 --> 1:10:58.400 it costs. I want to just ride by and show 1:10:58.439 --> 1:11:01.320 you I could do what I want. Like, I can't 1:11:01.360 --> 1:11:05.519 be for nobody, I will not be for nobody ever 1:11:05.560 --> 1:11:07.720 in history. I feel like unless I'm be for another thing, 1:11:07.800 --> 1:11:08.920 I own a private jet like mine. 1:11:08.920 --> 1:11:10.360 But if that's it, nobody's on his level. 1:11:10.520 --> 1:11:11.000 But that's why. 1:11:11.120 --> 1:11:13.400 But that's why I respect it, because you see how 1:11:13.439 --> 1:11:14.400 you say that yeah. 1:11:14.479 --> 1:11:17.240 But because he he's hip, he cares about the coach. 1:11:17.320 --> 1:11:18.800 He carries that to a different level, Like how you 1:11:18.880 --> 1:11:20.639 say something to me, I'm coming at you like yeah 1:11:20.960 --> 1:11:24.040 to me. I think that's more commendable because he doesn't 1:11:24.080 --> 1:11:26.360 have to respond. He's at a level. But if he didn't, 1:11:26.720 --> 1:11:28.479 as a culture, we would have all said he I 1:11:28.479 --> 1:11:31.559 would sing it on camera. 1:11:31.600 --> 1:11:32.639 I'm gonna saying this on camera. 1:11:32.920 --> 1:11:35.280 Talking to you has made me feel more empathy for 1:11:35.360 --> 1:11:40.120 Drake than I ever felt that because you're right, It's like, 1:11:40.200 --> 1:11:41.920 that's what That's what I mean. I hate when people 1:11:41.960 --> 1:11:44.760 take my words out of like he's done it, he's done. 1:11:44.800 --> 1:11:47.800 If he doesn't drop like by the way, anybody has 1:11:47.800 --> 1:11:50.320 done that, they don't drop like like like you don't 1:11:50.320 --> 1:11:52.880 think Rihanna is a little scared, just a little, like 1:11:53.040 --> 1:11:54.600 what if they don't like this ship? Like I know 1:11:54.640 --> 1:11:56.800 they anticipating it, but once I put it out, there's 1:11:56.840 --> 1:11:59.160 no more anticipation, So you don't think part of us. 1:11:59.200 --> 1:12:01.559 Like when she was in every year album cycle, I 1:12:01.600 --> 1:12:03.720 was on every album. I love that cycle. Rihanna ain't 1:12:03.760 --> 1:12:06.400 dropped the album in ten years. Like of course when 1:12:06.439 --> 1:12:08.880 she comes she nervous. I won't play them games. I'm 1:12:08.880 --> 1:12:12.160 scared to death. Everybody could listen to my music. 1:12:12.439 --> 1:12:14.280 And as much as I pushed back on the mall 1:12:14.320 --> 1:12:16.880 with this entire Drake and Kendrick thing, which we can 1:12:17.120 --> 1:12:21.479 add that part you talked about superducers, which I'll tell 1:12:21.520 --> 1:12:24.880 you off Mike, Yeah, superducer that that is very much 1:12:25.160 --> 1:12:28.920 tied to that side. I saw on personally pulled me aside. 1:12:28.960 --> 1:12:33.080 He whispered my ears and said, oh it's right, m. 1:12:34.600 --> 1:12:38.120 Mmm, but see this, But because I've had the phone calls, 1:12:38.240 --> 1:12:39.320 but I know it's a lot of shit. 1:12:39.360 --> 1:12:41.040 I'll be like, I'm not even bringing up until. 1:12:40.800 --> 1:12:43.120 The internet, I won't believe anything I'm saying, though, Ya, 1:12:43.240 --> 1:12:45.280 your favorite producer over there was like, you're all right, 1:12:46.200 --> 1:12:46.840 you know what it is. 1:12:47.080 --> 1:12:47.720 You know what it is. 1:12:48.360 --> 1:12:52.479 The Battle They not like us, not like us as 1:12:52.520 --> 1:12:54.080 really the song that kind of pushed it because it 1:12:54.120 --> 1:12:55.360 was the first hit in the Battle. 1:12:55.360 --> 1:12:57.160 Everything else we was just listening to wait for what 1:12:57.280 --> 1:12:58.519 was next. Not like us. 1:12:58.640 --> 1:13:01.120 Was the first record that they left, and like nine 1:13:01.160 --> 1:13:02.880 months later we were still bumping it. So it's like 1:13:02.920 --> 1:13:05.519 we forgot it's a Drake this It's just a bop 1:13:05.560 --> 1:13:07.360 in our head. It's like Meek Mill dreams of all 1:13:07.479 --> 1:13:08.880 night Man. It's like, play that ship. We want to 1:13:08.920 --> 1:13:10.920 jump to it. But well, that's it represents something. That's 1:13:10.920 --> 1:13:15.040 where Drake mismanaged the entire thing. Another amazing MC said, 1:13:15.120 --> 1:13:18.960 they're they're both em c's. Drake ran into a writer, 1:13:19.240 --> 1:13:19.760 not an MC. 1:13:20.160 --> 1:13:20.559 A writing. 1:13:20.680 --> 1:13:22.519 He wrote the script of what was going to happen. 1:13:22.840 --> 1:13:26.439 Whereas Drake thought he was about dealing with Kendrick. He thought, 1:13:26.640 --> 1:13:28.920 because Drake is from hip hop, don't get it twisted, 1:13:29.000 --> 1:13:31.280 Drake is a fucking EMC was rapping on Dilla beats. 1:13:31.320 --> 1:13:34.519 When he came out, Drake thought, because I'm going against Kendrick, 1:13:34.520 --> 1:13:36.080 I'm about to do my rap shit, I'm about to 1:13:36.080 --> 1:13:39.439 have every on Tandra, I'm gonna do everything. And Kendrick 1:13:39.520 --> 1:13:41.800 knew that was coming and said, oh no, I'm gonna 1:13:41.800 --> 1:13:42.439 go in your world and. 1:13:42.680 --> 1:13:43.080 Make it hit. 1:13:44.280 --> 1:13:48.040 I'm about to do this, you know, to be felt 1:13:48.120 --> 1:13:50.160 like you know, you know, but that was the okie dope. 1:13:50.320 --> 1:13:53.000 That's why Kendrick was brilliant in his strategy. That's what 1:13:53.000 --> 1:13:56.120 I'm saying it Like, Yo, the lyrics on not Like Us, 1:13:56.120 --> 1:13:58.280 it's like the worst lyrics I mean, outside the third verse, 1:13:58.320 --> 1:14:03.200 but they're all bro just because he knew Drake was 1:14:03.240 --> 1:14:04.880 gonna be like, Yo, let me go try to outwrap 1:14:04.960 --> 1:14:07.479 Kendrick because I think Drake is just a formal MC 1:14:07.560 --> 1:14:11.760 as Kendrick is. But like, nah, if I'm Kendrick and 1:14:11.800 --> 1:14:13.679 I'm a clown and I mean that in a good way, 1:14:13.800 --> 1:14:15.800 and I'm a writer, and I know that Drake's gonna 1:14:15.840 --> 1:14:18.479 try to rap with me, Na, let me just go do, 1:14:18.920 --> 1:14:19.960 let me go do not like Us. 1:14:19.960 --> 1:14:21.240 And I tell you what it felt like, you know 1:14:21.240 --> 1:14:22.880 what I felt like? It felt like he got lined 1:14:22.920 --> 1:14:24.960 up in the hood right like slap boxing. You know, 1:14:25.200 --> 1:14:27.599 slap boxing, like slop box. You're getting the red right, 1:14:27.840 --> 1:14:29.759 and then he slapped and then all of a sudden, 1:14:29.840 --> 1:14:32.600 he punches you. They're like, what the fuck now, They're like, 1:14:32.680 --> 1:14:34.880 keep going. You're like, hold on, man, we supped to 1:14:34.880 --> 1:14:35.479 me slap boxing. 1:14:35.479 --> 1:14:36.400 This nigga just pissed me. 1:14:36.680 --> 1:14:38.120 Keep going. Now, you gotta fight. 1:14:38.600 --> 1:14:40.479 I said all the time that no matter what I 1:14:40.479 --> 1:14:42.320 think the coach was gonna say, Drake, they lined him 1:14:42.360 --> 1:14:45.920 up if he would have to. Rory said, made a 1:14:46.000 --> 1:14:49.240 hit or made us dance. Yo, this was trying to 1:14:49.240 --> 1:14:50.760 make you dance to make a hit. 1:14:50.840 --> 1:14:52.920 Can't win for losing, and Drake soul. 1:14:52.760 --> 1:14:53.320 No matter like. 1:14:53.680 --> 1:14:55.639 So to end it, like you said, at the top, 1:14:56.400 --> 1:14:57.719 when you're at the top, all. 1:14:57.560 --> 1:14:59.320 You can do is lose. That's why I want he 1:14:59.360 --> 1:14:59.559 did it. 1:14:59.560 --> 1:15:02.280 You know, I understand it, but I respect it because 1:15:02.520 --> 1:15:04.240 he kept it hip hop. He stayed in the battle 1:15:04.280 --> 1:15:06.920 no matter what. He didn't apologize, He didn't back down 1:15:06.920 --> 1:15:07.519 from nobody. 1:15:07.680 --> 1:15:09.760 Yeah, if you take an l when you was in 1:15:09.800 --> 1:15:11.679 the ring, I respect. 1:15:11.800 --> 1:15:13.479 Okay, one question I'm asking you that you might know 1:15:13.520 --> 1:15:14.919 the answer to case I'm just curious. 1:15:15.320 --> 1:15:16.559 Does he planning as a classic? 1:15:16.600 --> 1:15:18.360 Okay, no, I hope it is. 1:15:18.439 --> 1:15:21.240 But my question is does he plan on dropping Iceman 1:15:21.600 --> 1:15:24.680 while the lawsuit is still pending or do you think 1:15:24.720 --> 1:15:26.920 he's gonna wait for the lawsuit to end and then 1:15:27.000 --> 1:15:29.840 drop Iceman Because it's hard to drop Iceman and get 1:15:29.880 --> 1:15:31.720 it to work with the same people you're suing. That's 1:15:31.720 --> 1:15:33.000 what I'm asking Still. 1:15:32.880 --> 1:15:34.920 Drake though, Yeah, it's still Drake. I think no matter what, 1:15:34.960 --> 1:15:38.240 it's gonna work, the registers will ring. It's gonna be 1:15:38.280 --> 1:15:39.160 number one he's gonna have. 1:15:39.200 --> 1:15:41.599 You don't think they'll play dirty games and to compress 1:15:41.680 --> 1:15:43.960 him to maybe shadow ban him to make it a 1:15:43.960 --> 1:15:46.479 way if he does two hundred instead of five hundred. 1:15:46.960 --> 1:15:50.080 But this album was so anticipated, it's gonna break through. 1:15:50.320 --> 1:15:51.920 They're gonna try. They're gonna try. 1:15:51.960 --> 1:15:55.639 But even like Nokia, you saw the dirty games with that, 1:15:55.880 --> 1:15:57.719 and I hate that. I'm like on the Drake defending 1:15:57.760 --> 1:15:59.559 side of this, but I'm just in a rejective human being. 1:16:00.520 --> 1:16:04.599 No Kia was a huge hit. That would have been 1:16:04.640 --> 1:16:07.519 crazier if they weren't playing dirty games to block that 1:16:07.600 --> 1:16:09.200 record like No. 1:16:09.240 --> 1:16:12.000 Kia would have What did I miss. That s what 1:16:12.160 --> 1:16:13.920 I miss was hard. Niggas was like, that's not it. 1:16:13.960 --> 1:16:15.840 I'm like, but see, here's the one thing that happened. 1:16:15.840 --> 1:16:18.240 When he lost the battle, you gave us reason to 1:16:18.320 --> 1:16:22.600 question you. We never questioned you. Like when what I like, 1:16:22.640 --> 1:16:25.960 when I was questioning left foot step, that ship wouldn't 1:16:25.960 --> 1:16:26.400 work today. 1:16:26.680 --> 1:16:29.360 Half of his records will work won't work today. Like 1:16:29.439 --> 1:16:31.320 that's my point. It was we didn't. 1:16:31.439 --> 1:16:33.840 It was Drake, so we all accepted it. Now we're like, 1:16:34.080 --> 1:16:34.880 how you feel about this? 1:16:35.000 --> 1:16:38.080 No, there was just the time that left foot step, 1:16:38.720 --> 1:16:40.759 all that TikTok shit he was doing during the pandemic. 1:16:40.840 --> 1:16:42.880 I didn't care because I already know he has one 1:16:42.880 --> 1:16:44.559 of the greatest catalogs of all time. If you want 1:16:44.600 --> 1:16:46.720 to do left footstep with a fucking shikesty on your 1:16:46.760 --> 1:16:50.320 crib during pandemic, I don't hold that against I really 1:16:53.280 --> 1:16:55.080 I thought it was stupid, Like but like, I don't 1:16:55.160 --> 1:16:57.040 really care, But what did I miss? 1:16:57.479 --> 1:16:58.479 I thought that was hard? 1:16:58.640 --> 1:17:00.840 I know, but at that point to you're to what 1:17:00.880 --> 1:17:03.839 you're saying, it felt like a clean slate. To some degree, 1:17:03.920 --> 1:17:05.960 we're looking at a new Drake. You got to come 1:17:06.040 --> 1:17:08.840 with something crazy and no Kia was fire. I just 1:17:08.880 --> 1:17:12.320 think the labels did their their spear campaign during it 1:17:12.920 --> 1:17:15.320 in the same regard. But I do want to get 1:17:15.360 --> 1:17:18.080 off this to your point that you've said a bunch 1:17:18.080 --> 1:17:19.840 of times that we've also said. I think that battle 1:17:19.920 --> 1:17:23.840 ruined hip hop. It ruined everything. So I don't even 1:17:23.800 --> 1:17:24.639 want to talk about anymore. 1:17:24.960 --> 1:17:26.880 It hurts me to talk about it now because he 1:17:26.960 --> 1:17:28.600 might not ever get hip hop again the way we 1:17:28.640 --> 1:17:28.960 had it. 1:17:29.240 --> 1:17:33.120 I said after like that we could pull up the episode. 1:17:33.200 --> 1:17:35.439 I said, let's all enjoy this now because this is 1:17:35.439 --> 1:17:36.599 the last time we're going to see him. 1:17:36.840 --> 1:17:37.360 I agree. 1:17:37.520 --> 1:17:39.040 I think this was before the bat. 1:17:39.080 --> 1:17:40.720 I said, like that, this is the last time we're 1:17:40.720 --> 1:17:42.280 ever going to see him pop again, because you know 1:17:42.280 --> 1:17:42.800 what it is, no. 1:17:42.800 --> 1:17:45.600 Superstars has done after this. Yeah, it's hip hop. Was 1:17:45.680 --> 1:17:48.040 always the cool guy. So it's like, remember rock was 1:17:48.080 --> 1:17:51.040 running in the eighties and the nineties and actual roles 1:17:51.040 --> 1:17:53.120 and Welcome to the Drugs. It was like so different, 1:17:53.200 --> 1:17:55.400 and then all of a sudden, they was lame. They 1:17:55.439 --> 1:17:57.880 costumes looked lame, everything, but it was like played out 1:17:57.880 --> 1:18:00.000 And I think that that's what rap is right now. 1:18:00.080 --> 1:18:01.559 We just don't realize it yet. 1:18:01.520 --> 1:18:04.680 Because our kids still look like the rappers, but our 1:18:04.800 --> 1:18:07.160 kids are all famous now, like everybody's famous now, So 1:18:07.400 --> 1:18:08.799 I just think it's a I'm. 1:18:08.680 --> 1:18:09.960 Afraid for hip hop. I feel like. 1:18:11.400 --> 1:18:14.320 Until I see a label that has like a top 1:18:14.400 --> 1:18:17.000 dog type CEO, we're dead. 1:18:17.640 --> 1:18:19.280 I think it's going to go through the same cycle 1:18:19.400 --> 1:18:22.640 as as every genre really has and just go to 1:18:22.760 --> 1:18:25.559 legacy and there'll still be some young acts there. But 1:18:26.320 --> 1:18:28.479 we're now seeing because hip hop is so young, we're 1:18:28.479 --> 1:18:32.320 seeing the Nass and the jay Z's age in. 1:18:32.320 --> 1:18:33.080 A cool way. 1:18:33.280 --> 1:18:36.080 Yeah, like if I mean, obviously Nas is an investor 1:18:36.080 --> 1:18:36.639 in ring camera. 1:18:36.680 --> 1:18:38.800 He doesn't even go intour, but. 1:18:39.400 --> 1:18:42.360 We're if we needed him to be what Bruce Springsteen 1:18:42.600 --> 1:18:44.800 is as far as that, like my dad go to 1:18:44.840 --> 1:18:45.880 MetLife loving. 1:18:46.200 --> 1:18:51.040 Bruce is the cool, like the boss he could be. 1:18:51.120 --> 1:18:54.160 He could wear a fucking button up shirt, but just 1:18:54.320 --> 1:18:57.320 sit there with a guitar and he'll be cool. 1:18:57.920 --> 1:18:59.200 If Nas needed to do that. 1:18:59.320 --> 1:19:01.280 I think hip hop is starting to age that way 1:19:01.400 --> 1:19:04.760 where I think KRS and Kane didn't get that that 1:19:04.880 --> 1:19:09.639 opportunity because they were knocking the door down at the time. 1:19:09.960 --> 1:19:14.200 I think if Elvis Uh lived, I don't think he 1:19:14.200 --> 1:19:15.200 would have been this cool. 1:19:15.080 --> 1:19:17.000 Legacy act that y'all think he would have fuscated it 1:19:17.120 --> 1:19:19.000 because because you get a chance to get out of shape, 1:19:19.439 --> 1:19:21.800 the hairs get gray, stomach could go out, and it 1:19:21.800 --> 1:19:22.799 becomes like you don't. 1:19:22.600 --> 1:19:26.160 Look but now, but now you'll get grateful dead leads 1:19:26.200 --> 1:19:29.040 that like people that can now tour in rock as 1:19:29.160 --> 1:19:30.160 legacy acts. 1:19:30.439 --> 1:19:32.720 I should even kiss, will take the makeup off, go 1:19:32.800 --> 1:19:33.559 do the thing. 1:19:34.640 --> 1:19:36.960 Now we're seeing rap do that because it's such a 1:19:37.000 --> 1:19:39.960 young genre. So I don't think it's over in that regard. 1:19:40.240 --> 1:19:43.519 Legacy is just starting. His hoop is doing roots picnic 1:19:43.960 --> 1:19:45.960 and that's gonna be old music. 1:19:46.000 --> 1:19:46.200 Okay. 1:19:46.200 --> 1:19:47.760 So I'm gonna tell you what I think, because you're right. 1:19:47.800 --> 1:19:50.400 I'm not saying hip hop is over. I'm saying hip 1:19:50.400 --> 1:19:54.200 hop the genre of music is done. I think hip 1:19:54.240 --> 1:19:56.680 hop has. So you gotta remember, first of all, like 1:19:56.840 --> 1:19:58.560 my kids are in the culture. Like probably if you 1:19:58.600 --> 1:19:59.960 had kids, he's in the culture right like you have. 1:20:00.560 --> 1:20:03.240 So my kids when Drake and Kendrick was dropping, my 1:20:03.360 --> 1:20:06.280 son is the one that called me when family matters dropped, Yo, Dad, 1:20:06.280 --> 1:20:08.160 it's not gonna listen Like my son is sixteen at 1:20:08.160 --> 1:20:08.439 the time. 1:20:08.479 --> 1:20:11.200 It's like we in the culture together. 1:20:11.280 --> 1:20:13.040 Now, when I was a kid, my mother was listening 1:20:13.040 --> 1:20:15.920 to Anita Baker and Luther Vandraws, and I was listening 1:20:15.960 --> 1:20:18.160 to rock Camp. Now me and my kids are listening 1:20:18.160 --> 1:20:20.240 to the same thing. So I think hip hop has 1:20:20.240 --> 1:20:23.519 an opportunity to spread, but we're so used to we 1:20:23.680 --> 1:20:25.240 trying to go through the roof and it's like, no, 1:20:25.479 --> 1:20:27.640 there's no more roof, the ceiling is up there. All 1:20:27.680 --> 1:20:29.400 we can do is just populate the floor were on 1:20:29.479 --> 1:20:29.800 right now. 1:20:29.800 --> 1:20:32.040 It's old, I believe, going through the same cycle of 1:20:32.080 --> 1:20:35.360 every genre, and unfortunately hip hop is hitting the worst 1:20:35.400 --> 1:20:40.280 time in history where music is meeting commerce. So in 1:20:40.360 --> 1:20:43.120 twenty years, Kendrick's going to do the thirty year anniversary 1:20:43.200 --> 1:20:44.720 Damn tour and everyone to be there. 1:20:44.800 --> 1:20:45.240 Yeah. 1:20:45.479 --> 1:20:49.320 But as far as the young version of keeping the 1:20:49.360 --> 1:20:51.599 genre going, I don't know where that's going because everything's 1:20:51.680 --> 1:20:54.479 content based. And now you're running into Lee or Cohen, 1:20:54.720 --> 1:20:58.080 who's the head of YouTube music, saying we're not focused 1:20:58.080 --> 1:21:01.599 on the songs. Yeah, so it's it's fucked not because 1:21:01.600 --> 1:21:04.000 of a hip hop reason, it's fucked because of of 1:21:04.120 --> 1:21:05.719 the But but you know what I say. 1:21:05.640 --> 1:21:06.960 The playing field that we're in. 1:21:07.040 --> 1:21:09.760 But hip hop will live for hip hop is is 1:21:09.760 --> 1:21:11.920 going to drive towards some point like hip hop has 1:21:11.960 --> 1:21:12.840 always been the driver. 1:21:13.000 --> 1:21:16.960 I can't think of anything that pop music made popular, right, 1:21:17.080 --> 1:21:19.840 like a sneaker, like when Will Smith goes men in 1:21:19.920 --> 1:21:21.519 Black and all of a sudden, we sell three million 1:21:21.560 --> 1:21:24.559 rate band glasses in the following few months, like hip 1:21:24.560 --> 1:21:27.479 hop is the only Like let's be clear, like let's 1:21:27.560 --> 1:21:29.559 just say it, like the black man is the coolest 1:21:29.560 --> 1:21:33.559 man on earth, right, any table at a black man too? No, no, yeah, 1:21:33.560 --> 1:21:35.679 for sure, But I say any table that a black 1:21:35.720 --> 1:21:40.040 man is at that table, there's there's eight other races there. 1:21:40.080 --> 1:21:42.280 They all look cooler because a black man is there. 1:21:42.400 --> 1:21:45.800 So like that's kind of like our currency. So I 1:21:45.800 --> 1:21:48.400 don't want to just ran on, but like black men 1:21:48.439 --> 1:21:51.280 are to me, hip hop is our extract. And I 1:21:51.280 --> 1:21:54.320 feel like, yeah, man, he just got to come on board, bro, 1:21:54.439 --> 1:21:57.120 Like like I love I love Drake. I just I 1:21:57.200 --> 1:22:01.240 just wish that he understood that it's not personal. From 1:22:01.479 --> 1:22:03.040 from Canada, so you don't know how we do in 1:22:03.040 --> 1:22:05.280 the States. In the States, we joned each other like 1:22:05.320 --> 1:22:07.519 I'm gonna snap on you from the beginning to the end. 1:22:07.600 --> 1:22:09.400 Like my best friend. The first thing he said to 1:22:09.439 --> 1:22:11.599 me was a big head motherfucker, where you think you going? 1:22:11.640 --> 1:22:13.840 And he joned me the whole walk home from the 1:22:13.840 --> 1:22:16.479 school bus. And I just don't think Drake understands that. 1:22:16.520 --> 1:22:18.720 In America, we're gonna laugh at you from time to time. 1:22:19.800 --> 1:22:23.200 I know, I think he understands that. But ain't nobody 1:22:23.280 --> 1:22:26.439 joking with pedophile though that's true. We've never joked with that. 1:22:26.600 --> 1:22:28.320 You can't tell me one time growing up somebody that 1:22:28.439 --> 1:22:31.080 is so chester to the Molesta, that's so true. 1:22:31.080 --> 1:22:32.320 When you ever heard that. 1:22:32.040 --> 1:22:32.639 That's true. 1:22:32.800 --> 1:22:33.519 You don't play with that. 1:22:33.520 --> 1:22:35.320 That's not something we play with ill he plays with 1:22:35.320 --> 1:22:36.600 that though. The nigga that want you to get in 1:22:36.600 --> 1:22:38.559 the ring and fight him, that's why he did it. 1:22:38.600 --> 1:22:39.200 Listen, That's why. 1:22:39.640 --> 1:22:40.400 That's what's back. 1:22:40.439 --> 1:22:40.760 I get it. 1:22:41.680 --> 1:22:44.439 Dude that's been in the back lifting weights, doing burbies, 1:22:44.439 --> 1:22:45.719 that can't wait to fight somebody. 1:22:45.760 --> 1:22:46.320 I understand. 1:22:46.880 --> 1:22:49.360 Yeah, that was the problem. He just we can wake 1:22:49.400 --> 1:22:50.000 to fight somebody. 1:22:50.040 --> 1:22:51.479 He needed that money, No, but that was the problem 1:22:51.479 --> 1:22:53.360 with the entire thing. He knew he said it. 1:22:53.560 --> 1:22:55.680 Rudy, I know you got a thousand records sitting in 1:22:55.680 --> 1:22:57.320 there hard drive. Why would you fuck with that person, 1:22:58.640 --> 1:22:59.600 that person waiting to do this. 1:22:59.840 --> 1:23:05.560 I'm a rapper, I'm apper, just leading issues. 1:23:07.320 --> 1:23:11.599 I respect I know I respect that as well. 1:23:13.560 --> 1:23:15.919 Today's show is brought to you by our presenting sponsor, 1:23:16.000 --> 1:23:19.559 hard Rock Bet. Mall That's Florida Sportsbook. 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Concerned about gambling in Florida, you call one 1:24:29.439 --> 1:24:31.400 eight three to three play wise. In Indiana, if you 1:24:31.479 --> 1:24:33.599 are someone you know has a gambler problem wants helped, 1:24:33.760 --> 1:24:35.800 call one eight hundred and nine with it gambling problem 1:24:35.880 --> 1:24:40.280 called one eight hundred gambler Arizona, Colorado, Illinois, Michigan, New Jersey, Ohio, Tennessee, 1:24:40.320 --> 1:24:40.919 and Virginia. 1:24:47.439 --> 1:24:50.960 Ray, you have posted a rapper that we love supported 1:24:51.000 --> 1:24:54.800 for a long time herel Russell. You posted him a lot, 1:24:54.840 --> 1:24:57.439 You've talked about him a lot. How have you felt 1:24:58.960 --> 1:25:01.679 outside of Hill signing with Rock? And then the Lil 1:25:01.720 --> 1:25:05.000 Wayne comes you're heaving, said, I just want to make 1:25:05.000 --> 1:25:05.280 that clear. 1:25:05.560 --> 1:25:05.800 You are. 1:25:05.920 --> 1:25:07.000 I just want to I just want to make that 1:25:08.200 --> 1:25:10.040 just so you feel comfortable with the couch. Everyone here 1:25:10.080 --> 1:25:12.519 is heaven, said, I just want to make that, make 1:25:12.560 --> 1:25:13.240 that very clear. 1:25:13.680 --> 1:25:14.599 How have you. 1:25:16.600 --> 1:25:19.439 As someone that has coached a lot of people's careers. Yes, 1:25:19.760 --> 1:25:22.040 And we love Larrussell so much. That's why I like 1:25:22.160 --> 1:25:25.679 love him. I hate that he's going through some shit 1:25:25.800 --> 1:25:28.000 even though he's a human being and be fucking up 1:25:28.040 --> 1:25:28.800 the same way I do. 1:25:31.320 --> 1:25:32.200 With the attention he. 1:25:32.160 --> 1:25:32.760 Has on him. 1:25:32.760 --> 1:25:34.240 Now, has he been handling things? 1:25:34.280 --> 1:25:36.600 Okay? You know what I think he has. 1:25:37.040 --> 1:25:39.320 I just want someone to put him like in a 1:25:39.800 --> 1:25:41.960 just give him a nuggie and be like, yo, you 1:25:42.040 --> 1:25:43.599 are you shut the fuck up? 1:25:43.760 --> 1:25:44.000 Okay. 1:25:44.000 --> 1:25:45.559 So let me tell you that the greatest thing an 1:25:45.640 --> 1:25:48.639 artist can do is draw a line. And it's saying 1:25:48.680 --> 1:25:51.439 and say I'm over here. That's the greatest thing the 1:25:51.520 --> 1:25:53.879 artists can do. Like that means you know your your audience, 1:25:53.920 --> 1:25:55.960 you know who you're making it for, you know everything. 1:25:56.000 --> 1:25:59.040 So to me, l Russell, to me is he's finally 1:25:59.120 --> 1:26:01.960 drawn his line. He had it, like he's like so 1:26:02.000 --> 1:26:03.720 like he's saying things like, I'm not gonna lie that 1:26:03.880 --> 1:26:06.519 Hitler is Heaven said. I understood where he was coming from, 1:26:06.720 --> 1:26:09.639 but he has to understand that that's like a white 1:26:09.720 --> 1:26:13.360 man saying every KKK man is Heaven said, and we 1:26:13.400 --> 1:26:15.439 would be offended by that. So I get what you're 1:26:15.479 --> 1:26:18.160 trying to do, but just because you're trying to do 1:26:18.200 --> 1:26:20.000 good doesn't mean that you don't hurt people. So to me, 1:26:20.080 --> 1:26:21.519 that was the only thing he said. Well, I was 1:26:21.560 --> 1:26:24.320 like the little Wayne thing. I agree with, right. I 1:26:24.400 --> 1:26:27.719 just I think that Lil Wayne is a great rapper. 1:26:28.080 --> 1:26:32.000 But I don't think that Lil Wayne. I don't even 1:26:32.040 --> 1:26:33.600 want to say this because it becomes bad. I'm just 1:26:33.640 --> 1:26:36.719 saying Lil Wayne can rap. That's what he's great at rapping. 1:26:37.080 --> 1:26:39.280 I think that we like other people because of the 1:26:39.400 --> 1:26:40.559 character they also play. 1:26:40.640 --> 1:26:40.720 Like. 1:26:40.760 --> 1:26:42.400 I don't just like jay Z as a rapper. I 1:26:42.439 --> 1:26:44.680 like the character he plays. I don't like Yay as 1:26:44.680 --> 1:26:47.840 a rapper. I like Wayne as a rapper. I don't 1:26:47.880 --> 1:26:50.080 like the character he plays where he's like I don't 1:26:50.120 --> 1:26:51.920 like think about it. He's like Black Lives Matter. Was 1:26:52.000 --> 1:26:54.479 that Like he's just never been with us. He's always 1:26:54.560 --> 1:26:56.000 kind of been like, man, I sit in my own 1:26:56.040 --> 1:26:58.240 corner and do my own thing, and he's been able 1:26:58.280 --> 1:27:00.680 to get with that. But I don't think that's not 1:27:00.720 --> 1:27:03.799 why I would ever put him in that same space. 1:27:04.200 --> 1:27:06.320 And so when someone like Larrussell says, who got to 1:27:06.320 --> 1:27:09.200 remember listeners? I love pak more now than I did 1:27:09.280 --> 1:27:11.400 when I was a kid. When I was a kid, 1:27:11.479 --> 1:27:13.920 I loved him, but as a man, I really love 1:27:13.960 --> 1:27:16.200 him because I'm like, man, this man was talking some shit. 1:27:16.600 --> 1:27:19.599 He was twenty two twenty three talking shit that sell 1:27:19.640 --> 1:27:20.679 affects me today. 1:27:21.000 --> 1:27:22.200 So what I'm saying is to look at that from 1:27:22.240 --> 1:27:23.160 the Russell standpoint. 1:27:23.360 --> 1:27:25.320 You're getting older, you becoming more of a man, and 1:27:25.360 --> 1:27:27.519 now you're looking at your idols like, damn, that's what 1:27:27.600 --> 1:27:29.720 he did. I wish you would have did this. So 1:27:29.920 --> 1:27:32.000 I know people judging him, but that's what happens when 1:27:32.040 --> 1:27:33.880 you grow. You got to think about this whole Probably 1:27:33.880 --> 1:27:36.640 grew up loving Big Daddy Kane and Rock Him, but 1:27:36.680 --> 1:27:38.920 at some point you got to measure yourself against them 1:27:39.200 --> 1:27:40.760 and be like, nah, I don't like what they did. 1:27:40.760 --> 1:27:42.240 I like what I'm doing. And I think that's what 1:27:42.360 --> 1:27:45.160 Larussell is. And I think growth hurts no matter what 1:27:45.240 --> 1:27:47.360 any if you think about the time where you probably 1:27:47.360 --> 1:27:49.280 got to the furthest you was probably going through the 1:27:49.320 --> 1:27:51.559 most you've ever went through in that moment. So growth 1:27:51.640 --> 1:27:54.320 hurts anyway, bro, So to me, L Russell is just 1:27:54.439 --> 1:27:57.240 growing and now there's a line in the sand where 1:27:57.280 --> 1:28:00.240 everybody was behind him, like we love him, but now 1:28:00.240 --> 1:28:02.479 it's people over here that don't like him, and those 1:28:02.520 --> 1:28:05.439 people get that's what drives an artist. Go back to 1:28:05.439 --> 1:28:08.639 the WWE thing. Like my favorite wrestler of all time 1:28:08.680 --> 1:28:11.080 is Stone Coach Steve Austin. He's the greatest heel ever. 1:28:11.320 --> 1:28:12.519 I don't like a baby face. 1:28:12.520 --> 1:28:13.080 I like heel. 1:28:13.200 --> 1:28:15.559 So it's like you can play different you can play 1:28:15.600 --> 1:28:17.200 different sides of the fence and still win. 1:28:17.720 --> 1:28:21.640 And yeah, yeah, all right, yeah, we are saying the 1:28:21.640 --> 1:28:24.200 same thing with the L Russell part. I forget what 1:28:24.320 --> 1:28:26.960 he rapped about, forget the Wayne shit because I agree 1:28:27.000 --> 1:28:27.880 with Wayne thinks. 1:28:27.920 --> 1:28:31.400 Well, like I kind of looked at Wayne inside Ray. 1:28:31.320 --> 1:28:32.760 Was mad Wayne didn't get the super Bowl. 1:28:33.640 --> 1:28:37.000 Nah, no, no, no, I I don't think Wayne. I 1:28:37.080 --> 1:28:39.400 don't think Wayne should do the super Bowl because Wayne 1:28:39.439 --> 1:28:42.400 should never do. His vocals are so hard to follow, 1:28:42.960 --> 1:28:46.080 Like imagine him singing a million like if you thought 1:28:46.080 --> 1:28:49.040 they had a problem with Kendrick singing damn and we 1:28:49.360 --> 1:28:51.360 imagine that I being in over the like it would be. 1:28:51.360 --> 1:28:53.240 I just don't think he should do the super Bowl. 1:28:53.439 --> 1:28:54.200 Wayne should not do it. 1:28:54.400 --> 1:28:54.720 I don't think. 1:28:55.200 --> 1:28:58.200 And that's okay, that's what everybody's. 1:28:57.160 --> 1:28:58.800 Not meant for the super Bowl, Like the super Bowl 1:28:58.920 --> 1:29:01.800 is everybody. It's not just one corner of the world. 1:29:02.040 --> 1:29:04.080 Because of low Wayne deserves this. So this kid Rocky, 1:29:04.120 --> 1:29:05.880 because he's that, he's Lil Wayne to that world. 1:29:06.680 --> 1:29:15.320 Well, I mean, kid, that's what I didn't even see 1:29:15.320 --> 1:29:21.720 bad Bunny. I saw Marlon Marlon uh, but not with 1:29:22.240 --> 1:29:25.080 the Russell ship. I guess it's just interesting to see 1:29:25.720 --> 1:29:29.120 how somebody is finally dealing with not being a darling. 1:29:29.800 --> 1:29:31.080 I love that. 1:29:31.080 --> 1:29:33.679 That's why I'm observing this the Russell ship. And we've 1:29:33.680 --> 1:29:37.160 clowned him after he said that ship, but we support 1:29:37.160 --> 1:29:40.840 and love La Russell. I'm just observing somebody finally not 1:29:40.880 --> 1:29:43.240 being darling and how they handle that, Like it's not 1:29:43.320 --> 1:29:46.120 just a woman thing. But I judge anyone how they 1:29:46.160 --> 1:29:49.759 deal with attention. Yes, that's a attention, you said attention. 1:29:49.920 --> 1:29:52.679 That's really I like that. That's how people deal with attention. 1:29:52.840 --> 1:29:54.920 Is is kind of how I view them. 1:29:55.200 --> 1:29:57.599 Yes, that's that's who you are, Like, I know who 1:29:57.680 --> 1:29:59.720 you are once once you have but you have the light. 1:30:00.120 --> 1:30:03.679 Yes, Like how are you in this regard now? I'm 1:30:03.680 --> 1:30:07.519 not saying that in Larussell's case because Larussell's had a 1:30:07.520 --> 1:30:08.679 bunch of attention on him. 1:30:09.120 --> 1:30:13.000 I'm looking at now how you deal with negative attention because. 1:30:12.800 --> 1:30:16.120 You have been nothing but as rightfully so, you started 1:30:16.120 --> 1:30:18.120 this shit in your backyard. You deserve every bit of 1:30:18.160 --> 1:30:20.360 flower you've gotten in this entire time. But that's not 1:30:20.360 --> 1:30:23.799 how the world works. Now, you say one motherfucking thing wrong, 1:30:23.880 --> 1:30:26.720 which is kind of true about Wayne, or you say 1:30:26.720 --> 1:30:30.280 that dumb ass shit. I'm not judging Larrussell's rhymes based 1:30:30.320 --> 1:30:32.559 off that bumb ass Epstein shit because l Russell has 1:30:32.560 --> 1:30:35.920 had ten thousand hours of amazing rhymes. That makes sense. 1:30:36.200 --> 1:30:38.439 You're just an idiot and that we understand what you 1:30:38.479 --> 1:30:38.920 were saying. 1:30:39.240 --> 1:30:39.640 Stop it. 1:30:39.840 --> 1:30:42.840 Yeah, I'm judging Larrussell right now of how he's dealing 1:30:42.920 --> 1:30:46.880 with negative pub what you think through the whole thing. 1:30:47.560 --> 1:30:51.080 I think that's what separates everybody. I think jay Z 1:30:51.200 --> 1:30:54.839 got killed, came out and we saw how he pivoted 1:30:55.040 --> 1:30:56.960 and said, we're doing streets is watch him? Yeah, he 1:30:57.080 --> 1:30:59.599 knows how to pivot once you finally get some negative shit. 1:31:00.120 --> 1:31:02.479 To me, that defines what an artist is. And I'm 1:31:02.520 --> 1:31:06.040 finally judging Larussell. How are you going to figure out 1:31:06.120 --> 1:31:10.439 for the first time, not being the darling independent rapper? 1:31:11.640 --> 1:31:14.080 How are we moving now? Because it was stupid? Stop 1:31:14.080 --> 1:31:15.840 trying to explain. I don't know what Heaven sent me. 1:31:16.120 --> 1:31:16.240 Yo. 1:31:16.439 --> 1:31:19.800 It was dumb. It was dumb. It's not profound. I'm 1:31:19.800 --> 1:31:23.479 sorry what you said. We're not profound, mister school, which 1:31:23.520 --> 1:31:25.160 we all do. We all missed the market. Come on, 1:31:25.280 --> 1:31:28.000 I'm never judging somebody missing, but how you. 1:31:28.040 --> 1:31:28.400 Want to move? 1:31:28.520 --> 1:31:29.280 We all missed the mark. 1:31:29.360 --> 1:31:32.200 But but but to me, I think l Russell is 1:31:32.240 --> 1:31:35.559 fine becausel Russell is a household name in the hip 1:31:35.600 --> 1:31:39.120 hop space. And none of us probably know any of 1:31:39.160 --> 1:31:43.760 his music, which means we hear him talk that, we 1:31:43.800 --> 1:31:44.479 don't hear him rap. 1:31:45.240 --> 1:31:46.760 We know what he does, like I know a few 1:31:46.760 --> 1:31:47.280 of his songs. 1:31:47.280 --> 1:31:50.120 But I'm saying you can't pay Larussell puts out eighty 1:31:50.120 --> 1:31:52.280 songs a year, like he has a whole different model. 1:31:52.360 --> 1:31:52.519 Right. 1:31:52.640 --> 1:31:55.360 That was my first conversation with Rest in Peace d Hovane, 1:31:55.479 --> 1:31:57.200 which was which was his manager. 1:31:56.840 --> 1:31:59.360 At that point. So I can't keep up with this output. Yeah, 1:31:59.840 --> 1:32:01.160 he he's putting out so much music. 1:32:01.200 --> 1:32:03.360 I'm paying attention more to what he's doing in the 1:32:03.360 --> 1:32:05.360 backyard and what he's saying saying. 1:32:05.400 --> 1:32:06.680 I was trying to keep up with it. He was 1:32:06.680 --> 1:32:09.120 putting out like ten EPs in like six months. 1:32:08.920 --> 1:32:09.800 Yeah, six month period. 1:32:11.560 --> 1:32:14.760 He's playing a different game. He's treating music like a 1:32:15.080 --> 1:32:16.719 I want to say, like a hustle. But he's treating 1:32:16.720 --> 1:32:19.599 it like it's his trap. And he's playing a different game. 1:32:19.680 --> 1:32:22.559 And I don't think this the Hitler thing is gonna 1:32:22.600 --> 1:32:25.040 it's gonna blow over because he's not going to stand 1:32:25.080 --> 1:32:26.880 on it like YA did. Like he's not going to 1:32:27.040 --> 1:32:29.200 stand in it. He's like he's talked about it, because 1:32:29.200 --> 1:32:30.960 remember what you saw what he said. He said, he said, 1:32:31.040 --> 1:32:33.559 I was just trying to say they haven't said because 1:32:33.600 --> 1:32:36.320 everybody that's boring is having sent that they become evil. 1:32:36.560 --> 1:32:39.880 But you playing a game with words that can hurt people. 1:32:39.920 --> 1:32:41.120 And that's why I'm like, he missed it. 1:32:41.160 --> 1:32:43.600 But he's he's acting like he's saying something profound. And 1:32:44.200 --> 1:32:46.000 we talked of the last episode. Even though I disagree 1:32:46.000 --> 1:32:47.960 with a lot of what Yay said, at least ye 1:32:48.120 --> 1:32:51.840 started a conversation that came from an actual perspective point 1:32:51.840 --> 1:32:54.880 of view. You just saying everybody's having said like you 1:32:55.040 --> 1:32:56.680 arguing with us being mad at that. 1:32:56.760 --> 1:32:58.519 It's like, though you didn't say anything profound, that was 1:32:58.520 --> 1:33:00.599 the first time, you know what, I have no perspective 1:33:00.640 --> 1:33:00.760 on this. 1:33:00.800 --> 1:33:02.160 I'm gonna be honest with you, La Russell. 1:33:02.360 --> 1:33:04.880 I don't think the Lil Wayne thing was I didn't 1:33:04.880 --> 1:33:06.080 think he thought I was gonna do what it is 1:33:06.120 --> 1:33:07.720 because I think he was telling his truth and that 1:33:07.760 --> 1:33:10.719 was unfortunate. But I think this time is the first 1:33:10.760 --> 1:33:14.320 time where he he's learning, Like this is his first 1:33:14.360 --> 1:33:17.400 time he put his foot this mouth and he's like, oh, 1:33:17.520 --> 1:33:20.240 because they're not gonna he's gonna lose something for that, 1:33:20.800 --> 1:33:23.360 Like he's probably already lost him He's probab already lost money. 1:33:23.439 --> 1:33:25.639 We don't want you to do a show. Probably at 1:33:25.680 --> 1:33:27.599 Missfu he was gonna get twenty five thoughts. He probably 1:33:27.600 --> 1:33:29.120 missed some money already because of it. 1:33:29.479 --> 1:33:30.200 But I just. 1:33:32.080 --> 1:33:33.920 To me, this is the first time we're gonna see 1:33:33.920 --> 1:33:35.360 how he handles it, And I think. 1:33:35.240 --> 1:33:36.000 He's a great talker. 1:33:36.120 --> 1:33:37.720 I just think that he should say I fucked up, 1:33:37.800 --> 1:33:40.400 keep it going, But he has this silly side to him. 1:33:40.439 --> 1:33:43.519 We'll be like, what's wrong, let's talk. I don't think 1:33:43.560 --> 1:33:45.000 he should do that this time. I think he should 1:33:45.000 --> 1:33:45.760 just let it go. 1:33:45.880 --> 1:33:47.600 I'm on the opposite side of it, only because l 1:33:47.640 --> 1:33:52.559 Russell was so self built. I don't think nobody that 1:33:52.600 --> 1:33:55.360 supports Larrussell's music, that knows his music will stop listening. 1:33:55.520 --> 1:33:56.479 Of course, I don't think. 1:33:56.280 --> 1:33:58.400 Nobody that has been to his backyard the goola will 1:33:58.439 --> 1:33:59.160 not go anymore. 1:33:59.479 --> 1:34:01.160 I don't think that l Russell loses anything. 1:34:01.200 --> 1:34:03.680 I think people that really don't care about any of 1:34:03.720 --> 1:34:05.559 the shit La Russell was saying are the only ones 1:34:05.720 --> 1:34:06.160 that all of a. 1:34:06.160 --> 1:34:08.200 Sudden care about. Right Whatlla Russell was saying. 1:34:08.479 --> 1:34:10.680 I don't think anybody cares about this shit the way 1:34:10.680 --> 1:34:12.439 they're trying to pretend they care about it. 1:34:12.800 --> 1:34:14.760 I think that Epstein ship was the dumbest thing ever. 1:34:14.960 --> 1:34:17.200 I'm sitting here, I'm a Larrussell supporter. 1:34:17.640 --> 1:34:18.480 Same aaa. 1:34:19.080 --> 1:34:20.519 I thought it was stupid, but it would never change 1:34:20.520 --> 1:34:22.840 my mind. It's not going to I'm. 1:34:22.720 --> 1:34:24.840 Like, I'm here to supports something that needs to be 1:34:24.920 --> 1:34:27.200 some ship. But all right, uh, there is not one 1:34:27.240 --> 1:34:30.080 celebrity that has ever lived that I agree with everything 1:34:30.120 --> 1:34:30.960 they said and did. 1:34:31.479 --> 1:34:32.400 Nobody, no personal. 1:34:33.400 --> 1:34:35.760 We live in society now where we think if we 1:34:35.800 --> 1:34:38.240 don't agree, that means we don't support and I think 1:34:38.280 --> 1:34:41.520 that we got to lose that like it's okay to disagree. 1:34:41.800 --> 1:34:45.679 He says something dumb. Everybody does. Everybody does something dumb. 1:34:45.720 --> 1:34:48.120 It's how they recover afterwards that we should focus on. 1:34:48.280 --> 1:34:50.479 And to me, I think he deserves the benefit of 1:34:50.520 --> 1:34:52.639 the doubt because he's been after us, he's been talking, 1:34:52.680 --> 1:34:53.680 and he ain't fucked up. 1:34:54.160 --> 1:34:57.639 Literally, he ain't said nothing crazy. But also let's also 1:34:57.680 --> 1:34:59.479 be a beautiful example of how you should move. 1:34:59.560 --> 1:35:02.200 Let's also be clear, La Russell is he's gonna learn 1:35:02.240 --> 1:35:05.760 this because he's with Hove now, he's under the microscope. 1:35:06.360 --> 1:35:08.040 Everything he do, they gonna think rock Nation town. 1:35:08.160 --> 1:35:08.759 That's the difference. 1:35:08.800 --> 1:35:09.320 That's the difference. 1:35:09.320 --> 1:35:11.679 So I think that I think that he if he's smart, 1:35:11.720 --> 1:35:13.920 he turned it on because he's like I want rock Nation. 1:35:13.960 --> 1:35:15.640 They gonna think I'm They gonna they might as well 1:35:15.680 --> 1:35:18.120 do some mafioso type shit anyway, because y'all don't think it. 1:35:18.120 --> 1:35:19.040 I could see him doing that. 1:35:19.400 --> 1:35:21.439 You know what's so fucked up about the position Lar 1:35:21.479 --> 1:35:26.400 Russell's in is what he said, the Wayne thing. I 1:35:26.439 --> 1:35:29.960 know for a fact that there were people backing that 1:35:30.080 --> 1:35:33.000 clip for a smear campaign because he was signed to Jay. 1:35:33.200 --> 1:35:38.280 Mm Now with that said, with his Epstein thing, where 1:35:38.320 --> 1:35:42.200 it's catch twenty two with the internet, now you have 1:35:42.320 --> 1:35:44.719 that already, I'm signing here. Now I'm getting a smear 1:35:44.760 --> 1:35:47.679 campaign on x Twitter because I'm signed with him. Nobody 1:35:47.680 --> 1:35:50.240 give a fuck about that Wayne. Yeah, nobody really cared 1:35:50.240 --> 1:35:52.280 about that Winge shit. It was a smear campaign behind 1:35:52.280 --> 1:35:52.760 it for sure. 1:35:52.840 --> 1:35:54.760 Yeah. 1:35:55.000 --> 1:35:57.200 Now I say something about Epstein and now the smear 1:35:57.240 --> 1:36:05.320 campaign is Jay told him support like, how can you 1:36:05.439 --> 1:36:08.080 even And I'm saying what he said, what's stupid? But 1:36:08.680 --> 1:36:11.680 it's now to your point, being under the microscope with 1:36:11.760 --> 1:36:15.320 everything rock Nation. That's why I laugh. People think rock 1:36:15.400 --> 1:36:17.720 Nation has way more power than it does. And I'm 1:36:17.720 --> 1:36:20.320 telling you the people against rock Nation are doing way 1:36:20.360 --> 1:36:22.920 more smear campaigns than rock Nation is doing. 1:36:23.080 --> 1:36:23.320 Y'all. 1:36:23.600 --> 1:36:25.800 I could tell you, I'll give you some insight on 1:36:25.880 --> 1:36:30.200 rock Nation. From that standpoint, jay Z is hated amongst 1:36:30.200 --> 1:36:34.400 his peers because he's the only one that's famous. So, like, 1:36:35.280 --> 1:36:37.000 jay Z, what do you consider it's pierous when you 1:36:37.000 --> 1:36:40.479 said that, the CEOs of the labels Lucien Lucien, the 1:36:40.600 --> 1:36:43.320 see like they all are trying to kill his name 1:36:43.439 --> 1:36:47.320 because he beats them every time. And y'all got to 1:36:47.320 --> 1:36:49.320 spend two million to get with Jake has spent half 1:36:49.360 --> 1:36:52.280 a million again because he's j So they gonna always 1:36:52.280 --> 1:36:54.080 hate on us. So jay Z. I remember being in 1:36:54.080 --> 1:36:56.160 the staff meeting with the CEO of a company Swear 1:36:56.200 --> 1:36:57.760 to God, just says it in front of everybody. I 1:36:58.000 --> 1:37:00.800 say something about jay and they was like, nobody wins 1:37:00.880 --> 1:37:02.519 when they do business with Jay's like in front of them, Like, 1:37:02.560 --> 1:37:04.519 yall remember this, Like this is a CEO but major 1:37:04.560 --> 1:37:07.160 label talking in front of fifty of his employees. Nobody 1:37:07.160 --> 1:37:08.920 wins in business with jay Z. That's why we don't 1:37:08.920 --> 1:37:10.639 do business with him. He's the only one that wins. 1:37:10.640 --> 1:37:11.280 That's how he is. 1:37:11.320 --> 1:37:13.240 And it's like, why the fuck would you say that 1:37:13.280 --> 1:37:15.719 in the like, but that's the ship we're talking about. 1:37:15.760 --> 1:37:19.000 You have to somehow discredit him because the work. Let 1:37:19.080 --> 1:37:21.840 me tell y'all something, If Rock Nation gets one win 1:37:23.160 --> 1:37:24.800 the Big Three on Trouble. 1:37:26.040 --> 1:37:29.080 One, not not this version of rock Nation. I'm not talking. 1:37:28.880 --> 1:37:31.840 About with whole leading J Cole, this my little I'm 1:37:31.880 --> 1:37:33.800 talking about this staff, this team. 1:37:33.840 --> 1:37:40.519 If they break, something's over. The Title was the start 1:37:40.560 --> 1:37:44.519 of that, and that's why I I respect jay Z 1:37:44.680 --> 1:37:48.160 for so many things. Starting Title, to me was the 1:37:48.160 --> 1:37:51.040 most gangster shit he's ever done in his entire I 1:37:51.040 --> 1:37:52.080 thought that was a bad move. 1:37:52.160 --> 1:37:54.280 Fucking like boy. 1:37:54.040 --> 1:37:57.000 Why it didn't work out because now the reason I 1:37:57.040 --> 1:37:59.040 thought it was a bad move was because the way 1:37:59.080 --> 1:38:00.040 he did it. 1:38:00.400 --> 1:38:02.040 The marketing plan was the worst thing ever. 1:38:02.400 --> 1:38:05.240 So if jay Z would have started Title and said, 1:38:06.000 --> 1:38:07.720 I'm going to create a fun artist is going to 1:38:07.800 --> 1:38:09.360 eat from everyone type thing. 1:38:09.680 --> 1:38:11.080 But jay Z did what that. 1:38:11.120 --> 1:38:13.360 He has a famous line, less is more right, So 1:38:13.400 --> 1:38:15.960 he had so you pick, hand picked the people you 1:38:16.000 --> 1:38:18.200 want to be on this table with you, and now 1:38:18.439 --> 1:38:20.360 you got twelve of the biggest artists in the world. 1:38:20.520 --> 1:38:23.280 But the other nine hundred and ninety five that are 1:38:23.360 --> 1:38:25.439 out there like, we never fucking with you, we never 1:38:25.600 --> 1:38:28.439 And Title paid more than everybody else. But it was like, 1:38:28.439 --> 1:38:30.320 it's just about to say, you think about that. You 1:38:30.360 --> 1:38:33.439 know that artists out bro way more than anything about this. 1:38:34.040 --> 1:38:36.640 Why an artist not telling everybody to listen to the 1:38:36.720 --> 1:38:41.240 music on title, Well, because jay Z picked the artists 1:38:41.240 --> 1:38:43.840 that he wanted to represent title and that was the 1:38:43.840 --> 1:38:46.800 people that I was ushered and Nicki Minaj's, the people 1:38:46.800 --> 1:38:50.080 that signed the pay Alicia Keys, the people that owned it. Okay, 1:38:50.160 --> 1:38:51.559 I Prince, I think Prince was. 1:38:52.040 --> 1:38:52.680 No Prince was? 1:38:52.680 --> 1:38:55.559 Did I think Prince was after the release the press release? 1:38:55.720 --> 1:38:57.519 I know Madonnague I think he may have passed, like 1:38:57.560 --> 1:38:59.960 maybe the same year. Yeah, but I know madonad was. 1:39:00.080 --> 1:39:01.200 Prince was on stage. 1:39:03.160 --> 1:39:08.280 Hear me out, worst marketing plan ever when they had 1:39:08.800 --> 1:39:12.840 everybody on stage there, because as a consumer, we looked 1:39:12.880 --> 1:39:15.840 at it like, why are all these millionaires complaining? It 1:39:15.840 --> 1:39:18.000 was the same way when Talica did Napster and it 1:39:18.080 --> 1:39:23.400 was like like I was Metallica was, I was downloading 1:39:23.400 --> 1:39:24.480 the kaza. 1:39:25.920 --> 1:39:29.000 Metallica, I'm like, I know, kids money, I'm downloaded. 1:39:29.040 --> 1:39:32.120 This hit the marketing plan as as far as that 1:39:32.439 --> 1:39:35.080 of what it looked like to consumers, not what it was. 1:39:35.120 --> 1:39:36.919 I'm talking about what I'm a consumer. 1:39:37.560 --> 1:39:40.240 It's a bunch of millionaires up here telling me they 1:39:40.360 --> 1:39:44.080 not making enough money, which is true true, But Jay 1:39:44.120 --> 1:39:48.240 at that exact same time, was also dealing with Apple 1:39:48.360 --> 1:39:52.200 about to start Apple Music, and knew that Apple Music 1:39:52.360 --> 1:39:55.360 was going to start to do their exclusive deals. 1:39:55.560 --> 1:39:57.719 They did one with Chance, they did one with Drink. 1:39:58.360 --> 1:40:03.200 Everyone knew that these DSP wars were starting out as 1:40:03.280 --> 1:40:06.000 exclusive deals. You have to pay for my app to 1:40:06.000 --> 1:40:10.360 get that. So Jay At, being the genius that he is, 1:40:10.360 --> 1:40:14.760 is saying, Yo, Nikki, I will give you steak in 1:40:14.800 --> 1:40:18.240 this and we'll put all of our albums through this 1:40:18.439 --> 1:40:21.639 entire thing. And you know who, ironically, is the only 1:40:21.680 --> 1:40:24.000 one that ever stuck to that, not even Jay Jay 1:40:24.000 --> 1:40:24.800 didn't even stick to it. 1:40:25.240 --> 1:40:25.679 Beyonce. 1:40:26.640 --> 1:40:31.200 M you couldn't get lemonade off top. Beyonce is the 1:40:31.200 --> 1:40:33.880 only one that stuck to that motherfucking deal. If everyone 1:40:34.000 --> 1:40:36.559 stuck to that deal that was on that stage, we 1:40:36.600 --> 1:40:38.920 would be having a different conversation. And I don't know 1:40:38.920 --> 1:40:40.920 the backs, I don't know why they didn't, and it's 1:40:40.960 --> 1:40:42.200 not my business to know that. 1:40:42.280 --> 1:40:42.719 I agree. 1:40:42.840 --> 1:40:46.120 I'm saying what Jay was trying to do was one 1:40:46.120 --> 1:40:48.439 of the most gangster shit I've ever seen in my life. 1:40:48.760 --> 1:40:53.519 Going against the Big three period, like you're going against 1:40:53.560 --> 1:40:56.400 you're going against Spotify in the whole country of fucking 1:40:56.439 --> 1:40:59.759 Sweden at this point, if he would have gotten everyone 1:40:59.800 --> 1:41:02.240 to stick to that exclusive plan, he didn't even stick 1:41:02.240 --> 1:41:02.400 to it. 1:41:02.479 --> 1:41:03.680 I say, but why didn't he? 1:41:03.800 --> 1:41:07.040 Because they his wife is they know he was the 1:41:07.040 --> 1:41:08.080 only one that stuck to it. 1:41:08.840 --> 1:41:09.280 That's real. 1:41:09.960 --> 1:41:12.200 I just think I just think that that was a 1:41:12.240 --> 1:41:14.400 bad move. I think the way he did it was bad. 1:41:14.439 --> 1:41:16.599 I think he still I wish you didn't sell it 1:41:17.040 --> 1:41:17.519 because I. 1:41:17.439 --> 1:41:18.360 Think that I'm glady. 1:41:18.520 --> 1:41:20.200 I think that the time right now to get behind 1:41:20.240 --> 1:41:25.599 title because Spotify is kind of like the reversal now, raight, 1:41:25.800 --> 1:41:29.320 I hear you, But consumers are based on routine, and 1:41:29.400 --> 1:41:32.360 at that point everyone was scrambling to hey, are you 1:41:32.400 --> 1:41:35.160 on Spotify or you on Apple? Title would have been 1:41:35.160 --> 1:41:37.320 the time to do that if all of our favorite 1:41:37.400 --> 1:41:39.040 artists only had exclusive albums. 1:41:39.040 --> 1:41:42.479 On that point, we're too programmed. This is my phone. 1:41:42.600 --> 1:41:45.280 I got Apple Music, Spotify. If you bring me a 1:41:45.320 --> 1:41:48.720 new DSP, I'm not signed up for it. But like, 1:41:48.840 --> 1:41:49.320 I'm just not. 1:41:49.439 --> 1:41:51.880 What if every artist said to you, What if every 1:41:51.960 --> 1:41:54.040 artist said, we don't we know you don't care where 1:41:54.080 --> 1:41:57.080 you listen to music Spotify, Apple, Twitter or whatever, But 1:41:57.360 --> 1:41:58.360 if you listen on title. 1:41:58.400 --> 1:42:00.559 It means more to so please good a title. 1:42:00.640 --> 1:42:00.920 I think. 1:42:01.000 --> 1:42:03.280 No, that's where you get Patreon, That's where you get 1:42:03.320 --> 1:42:06.599 those those paywall things that are important. I'm saying Jay 1:42:06.680 --> 1:42:08.760 was trying to do something that we complain about. Why 1:42:08.800 --> 1:42:11.360 don't artists have unions? Why don't everyone do it? Jay 1:42:11.400 --> 1:42:13.439 tried to do that, and no one stuck to the plant. 1:42:13.560 --> 1:42:15.960 And again I think Jay had horrible marketing with that. Yeah, 1:42:15.960 --> 1:42:18.360 that's what I don't have my guys with the masks 1:42:18.479 --> 1:42:21.560 on telling me they're poor, Like I just I'm. 1:42:21.200 --> 1:42:25.680 Cool, we're poor, which you guys own private jets. We 1:42:25.680 --> 1:42:27.479 don't want to feel sorry for none of you. Yeah, 1:42:27.560 --> 1:42:29.160 like I don't want to see Diplo tell me about 1:42:29.160 --> 1:42:32.000 the ship. I'm just saying that he tried, and that 1:42:32.080 --> 1:42:32.719 time is past. 1:42:32.760 --> 1:42:33.120 It's over. 1:42:33.160 --> 1:42:35.360 It's Spotify and Apple, and that's just the world that 1:42:35.400 --> 1:42:38.479 we live in the same way that it went from 1:42:38.720 --> 1:42:41.479 HBO go now it's Max now, it's everything is just 1:42:41.520 --> 1:42:43.120 falling under the same everybody. 1:42:42.840 --> 1:42:45.040 Trying to figure out what they're going to be. We 1:42:45.080 --> 1:42:45.599 don't know yet. 1:42:45.680 --> 1:42:48.040 Everybody's like, I don't think the music business though, we 1:42:48.080 --> 1:42:48.920 still try to figure out. 1:42:48.920 --> 1:42:50.439 I think Iceman is going to tell. 1:42:50.360 --> 1:42:52.920 Us, well, I want to think that's supposed to put. 1:42:52.920 --> 1:42:55.680 I cannot wait until this album come out because I 1:42:55.760 --> 1:42:57.400 want to have a conversation with you. 1:42:57.520 --> 1:43:00.160 Bro, liter Cup anytime, and y'all come to that Lanta. 1:43:00.360 --> 1:43:02.840 We follow each other like, Bro, y'all, I love this 1:43:02.880 --> 1:43:06.280 shit because y'all are peerist. No matter what, I like 1:43:06.360 --> 1:43:08.439 peerists like keep it pure. 1:43:08.760 --> 1:43:09.559 Absolutely, don't. 1:43:09.600 --> 1:43:12.360 Don't dilute the waters for yourself because that's cheating. Like, 1:43:12.439 --> 1:43:14.120 just keep it pure, bro, Like, as long as it's pure. 1:43:14.120 --> 1:43:16.479 Everybody got a chance to win. It's like sports. It's 1:43:16.479 --> 1:43:18.439 like just gets nigga. Everybody get a chance to win. 1:43:18.479 --> 1:43:19.599 Don't just cheat for one person. 1:43:19.600 --> 1:43:20.880 We're gonna were gonna have a good We're gonna have 1:43:20.920 --> 1:43:23.479 a conversation once this Iceman album dropped. I'm coming back 1:43:23.800 --> 1:43:27.040 once everything happens, please, Like, I can't. I can't wait 1:43:27.040 --> 1:43:29.160 to sit next to Ray and then have another conversation 1:43:29.280 --> 1:43:31.600 about you know, everything that has transpired. 1:43:31.880 --> 1:43:34.200 You know he've from the Bronx on the Love Really 1:43:35.120 --> 1:43:36.080 Patterson projects. 1:43:36.520 --> 1:43:36.960 Nah. 1:43:37.479 --> 1:43:39.559 I went to PSA team, I graduated, I went to 1:43:39.920 --> 1:43:42.479 one eighty three middle school, junior high school. I left 1:43:42.520 --> 1:43:44.519 the Bronx when I was twelve, right after my twelve birthday. 1:43:44.760 --> 1:43:47.360 Oh wow, and I talk like that I loved. Let 1:43:47.400 --> 1:43:49.960 me tell you something I loved. I was in New York, 1:43:50.000 --> 1:43:53.080 New York, New York from twelve to fourteen. When I 1:43:53.120 --> 1:43:56.479 came to some of that Biggie dropped, Juicy dropped. That's summer. 1:43:56.479 --> 1:43:58.240 Biggie had New York on fire. I came to see 1:43:58.240 --> 1:44:00.519 my family. I was New York all day. I hang 1:44:00.560 --> 1:44:03.519 around my cousins. They like, you old country motherfucker. And 1:44:03.600 --> 1:44:05.760 I was like, damn, like I'm representing you, ain't you 1:44:05.920 --> 1:44:08.200 country ass nigga? That was like shit, I might as 1:44:08.240 --> 1:44:11.200 well be from Atlanta. Y'all are gonna represent. I can't represent. 1:44:12.760 --> 1:44:14.200 And I always say, bro, if you go to passing 1:44:14.240 --> 1:44:16.719 projects right now, you might run into a cousin of mine. 1:44:16.960 --> 1:44:19.400 Might one out of a million chances maybe. But if 1:44:19.400 --> 1:44:21.679 you go anywhere in Atlanta, Georgia and you say my name, 1:44:22.000 --> 1:44:24.360 they all see me grind. That's why I claim Atlanta, 1:44:24.360 --> 1:44:26.240 because that's why I became a man. But I did 1:44:26.280 --> 1:44:28.599 see the bronx hustling. I do come from something from 1:44:28.640 --> 1:44:31.559 early early DNA years. And I'll tell people I think 1:44:31.560 --> 1:44:35.160 I'm great at music because I grew up in the 1:44:35.439 --> 1:44:38.800 New York in the eighties, so I've seen the block 1:44:38.880 --> 1:44:41.760 party turn into hip hop being what it is. And 1:44:41.760 --> 1:44:44.880 then I left atlant for Atlanta in ninety one and 1:44:44.920 --> 1:44:48.800 now I'm watching Atlanta flourish and I'm also seeing New 1:44:48.840 --> 1:44:51.040 York flourish. So I had that point, but I wanted 1:44:51.040 --> 1:44:53.559 to tell you something real quick. So I'm the creative 1:44:53.600 --> 1:44:56.920 director of the cut. It's a haircut out and I 1:44:56.960 --> 1:44:59.280 appreciate you guys. You know so we got jacket for you, 1:44:59.320 --> 1:45:01.320 but I want to for I got this for you. 1:45:01.360 --> 1:45:03.080 I got one in my pocket. I'm gonna show y'all. 1:45:03.160 --> 1:45:04.720 I'm gonna offer that. Listen, I'm gonna get this to 1:45:04.720 --> 1:45:06.439 my guys. I only even hold on. I think I'm 1:45:06.560 --> 1:45:11.160 here go free haircuts for a year, oh wow for you. 1:45:11.240 --> 1:45:13.559 Free and rory for you too. So all you gotta 1:45:13.600 --> 1:45:15.439 do is all you gotta do a tough cut. It's fun, 1:45:15.560 --> 1:45:17.600 no no. But what I'm saying, as many times you 1:45:17.640 --> 1:45:20.000 want to get your haircut, that's your gold card. All 1:45:20.000 --> 1:45:21.759 you gotta do is you can say with the same barber. 1:45:22.000 --> 1:45:24.200 All you gotta do is tell your barber the download 1:45:24.200 --> 1:45:26.160 the app he should already. We got three hundred thousand 1:45:26.200 --> 1:45:28.360 barbers on the app. Tell him to download the app. 1:45:28.400 --> 1:45:30.360 Every time you get a haircut. He pressed the button. 1:45:30.479 --> 1:45:32.120 You said it with him, he gets paid. You don't 1:45:32.160 --> 1:45:34.519 have to cover nothing. So yeah, free haircuts on me, man. 1:45:34.520 --> 1:45:35.720 I just want to thank y'all for having me on 1:45:35.800 --> 1:45:36.200 y'all show. 1:45:36.600 --> 1:45:38.920 I appreciate you. Yeah, because I'm gonna get I'm gonna 1:45:38.920 --> 1:45:39.559 get my barbered. 1:45:40.479 --> 1:45:42.600 You don't love you, by the way the spire and 1:45:42.640 --> 1:45:44.439 by the way listen, and I'm gonna tell y'all, y'all 1:45:44.479 --> 1:45:47.760 if y'all shout it out time to time, I shout 1:45:47.760 --> 1:45:49.599 it from time to time, we might give y'all another 1:45:49.640 --> 1:45:50.400 year and another year. 1:45:50.439 --> 1:45:51.680 Like come on, brother like and. 1:45:51.640 --> 1:45:53.360 If you ever want to do something in the community, 1:45:53.400 --> 1:45:54.760 give haircuts to your neighborhood. 1:45:55.000 --> 1:45:58.320 Anything with haircuts, barbering, call us. 1:45:58.320 --> 1:45:58.760 We got you. 1:45:58.880 --> 1:46:00.840 They climb me a lot because my barber is also 1:46:00.920 --> 1:46:02.960 Jake Coles barber Sam by the way here. 1:46:03.120 --> 1:46:05.760 And we have you can do house calls too, Okay, Yeah, 1:46:05.760 --> 1:46:07.240 I don't know. If you're out of town, anywhere you 1:46:07.320 --> 1:46:09.400 go anywhere you need a haircut, I'm the fucking you 1:46:09.400 --> 1:46:11.559 on Africa wherever you go use that. 1:46:11.840 --> 1:46:13.840 Barbara gonna find you come cut your hair on us. 1:46:14.400 --> 1:46:16.760 The cut the cut, and if my barber signs up 1:46:16.760 --> 1:46:18.599 for this, I could use that. You probably already on there, 1:46:18.600 --> 1:46:20.160 but all you gotta do is sign up for that. 1:46:20.439 --> 1:46:22.800 And when you get his haircut, he gets paid. All 1:46:22.840 --> 1:46:23.840 your money gonna pay him that. 1:46:24.080 --> 1:46:27.080 Yeah, all right, cool, this is dope. Thanks for having me, man. 1:46:27.240 --> 1:46:28.960 I just want to appreciate you'all for having Ray. I 1:46:29.000 --> 1:46:31.200 appreciate you. We're gonna talk to you a man. 1:46:31.439 --> 1:46:33.960 Please come back after the show. We definitely want to 1:46:33.960 --> 1:46:34.679 go on your platform. 1:46:34.800 --> 1:46:38.280 Listen anytime y'all in Atlanta, y'all come pull up, coming 1:46:38.320 --> 1:46:38.479 to talk. 1:46:38.720 --> 1:46:39.040 I'm coming. 1:46:39.160 --> 1:46:40.639 I like talking shit, you know, I like talking shit, 1:46:40.680 --> 1:46:42.320 and I love it. I love it. 1:46:42.360 --> 1:46:42.720 I love it. 1:46:42.720 --> 1:46:44.320 I'm glad we finally got a chance to sit down 1:46:44.360 --> 1:46:47.320 and talk. Appreciate everything you bring to the coach old 1:46:47.360 --> 1:46:49.280 conversations and keep the knowledge all of the Jews that 1:46:49.320 --> 1:46:49.719 you drop. 1:46:50.080 --> 1:46:50.920 That's Ray Daniels. 1:46:50.960 --> 1:46:51.559 I'm that nigga. 1:46:51.600 --> 1:46:52.280 He's just ginger. 1:46:52.479 --> 1:46:52.759 Peace.