Speaker 1: No Willian.
Speaker 2: Doctor.
Speaker 3: All right, Rory.
Speaker 4: Today we are back with a new episode, and we
Speaker 4: are joined. We got another guest, probably a guest that
Speaker 4: I think we've both been wanting to sit down and
Speaker 4: talk to for a minute.
Speaker 5: Yes, it's probably the most excited I've been for a
Speaker 5: guess in a minute. And I don't mean that in
Speaker 5: a bad way to our other guestscause everyone's great. Everyone,
Speaker 5: every guest is the greatest guest you've ever had.
Speaker 1: But this is somebody we're supposed to somebody.
Speaker 5: It's somebody I've argued with, like I've yelled at the phone,
Speaker 5: I've yelled about like with this person.
Speaker 2: I've never met them.
Speaker 3: I've raised my eyebrow.
Speaker 1: What do you just say? What do you just saying?
Speaker 4: But he's one of the guys that I respect because
Speaker 4: he's actually done it.
Speaker 3: He has knowledge in the game.
Speaker 2: An R music manager.
Speaker 4: Yeah, he's worked with you know everybody, Lizzo, Beyonce, Ran
Speaker 4: The Future, you know, he's so, he's an ELI chopper. Yeah,
Speaker 4: he's one of the he's one of the guys that
Speaker 4: I respect. But when he says certain things, I'd be like, yo,
Speaker 4: I wonder I want to ray first back and forth
Speaker 4: line because then it comes across the world. So today
Speaker 4: we are joined by raced love Me, Love Me by
Speaker 4: far the last the last year some of my favorite
Speaker 4: content that's that's come out of this music podcasting space,
Speaker 4: because I do feel like this got oversaturated the way
Speaker 4: everything has.
Speaker 1: So it's very tough to find people that are just
Speaker 1: starting in this game where it's like refreshing, like.
Speaker 2: Okay, this person's gonna say.
Speaker 1: As I told ma, I took, I said we should
Speaker 1: have did you two years ago? I'm like, bro, I
Speaker 1: wasn't ready. I had to earn this, Like I feel
Speaker 1: like I earned this seat, like I feel like when
Speaker 1: I did other shows. It's because who I am and
Speaker 1: what I've done, and I got relationships with everybody, so
Speaker 1: I can cheat my way into certain rooms. But it's
Speaker 1: those rooms of people who don't know you, who's like
Speaker 1: I found you online, but I respect what you're doing,
Speaker 1: so I appreciate that you work with my brother Yeah
Speaker 1: that no, listen, your brothers are my family, bro. So
Speaker 1: when they told me, when they told me you were
Speaker 1: they family, I was like, that makes sense because from
Speaker 1: our space, it takes a lot to be to do
Speaker 1: what we do, like and go outside and like and
Speaker 1: like give your opinion right, Like it's hard to do this.
Speaker 1: So when I see you, I'm like, oh, he talks
Speaker 1: like he doesn't give a fuck. He has to come
Speaker 1: from something.
Speaker 2: Yeah, he comes from something.
Speaker 1: He talks like I don't care if they called me,
Speaker 1: like I don't give a fuck, Like I'm a stand
Speaker 1: on it.
Speaker 5: And even on top of that, because I mean, despite
Speaker 5: what podcasts, fans and listeners think, our opinions are not
Speaker 5: bought based off our relationships. I've worked in the major
Speaker 5: label system.
Speaker 1: You have as well.
Speaker 5: Mall is from fucking hip hop royalty family. The amount
Speaker 5: of calls I have gotten with people I've worked with,
Speaker 5: like yo, can you say this nah? Or get mad
Speaker 5: at you when you start saying shit on the micro
Speaker 5: fountains going to come very taxing of.
Speaker 1: Like, yo, we worked together for ten years at Universal. Okay,
Speaker 1: I'm not gonna say nothing disrespectful, but I'm always gonna
Speaker 1: have my opinion.
Speaker 2: Have you ran into that at all?
Speaker 1: You know? This is this has been the hardest journey
Speaker 1: for me, and I feel like I'm just getting into
Speaker 1: the place where I'm having fun, Like like I got
Speaker 1: online and start talking out of desperation, Like it wasn't
Speaker 1: like I wanted to. Like, if I didn't write this letter,
Speaker 1: dear white music execs, I'm probably EVP of president of
Speaker 1: a label right now.
Speaker 3: Yeah.
Speaker 2: So I wrote a letter that.
Speaker 1: Put a light on me, that made my peers see
Speaker 1: me as black.
Speaker 2: I was clear.
Speaker 1: So like I would be in the room working on
Speaker 1: records for Zara Larson, Pussycat Dolls, all these pop acts,
Speaker 1: and they'll ask me what I think, and I'm like,
Speaker 1: I grew up listening to eight Ball and MJG. Like,
Speaker 1: I'm not giving you my subjective opinion. I'm giving you
Speaker 1: my objective opinion. Like I know objectively how to make records.
Speaker 1: But it's been hard, bro. That's why I'm glad I'm here,
Speaker 1: because if I would have got it earlier, it would
Speaker 1: have been like, oh, they probably just know them from
Speaker 1: such and such. That's why they let them on. Like
Speaker 1: this is a real journey I'm on because I feel
Speaker 1: like I see the future and I'm like, and I
Speaker 1: talk to God every day, and I'm like, I know
Speaker 1: what needs to be done, Like y'all are more of
Speaker 1: the future than they are. They just have the infrastructure
Speaker 1: and the history, so they are arrogant about it. But like,
Speaker 1: I remember when I was coming up in the music
Speaker 1: business when shakir knew your name. If kp knew your name,
Speaker 1: you will if your brother hip hop me. I remember
Speaker 1: the first time your brother called me and he said, ray,
Speaker 1: I'm like, oh, I'm in the game.
Speaker 2: H yeah, my name.
Speaker 3: You know.
Speaker 2: I came up in that industry.
Speaker 1: And then when I finally got to my top SVP title,
Speaker 1: instead of signing what I wanted, I signed what they
Speaker 1: told me to sign.
Speaker 2: So now it was like, well, we signed what they
Speaker 2: told us, and then why are we in here?
Speaker 1: Then, like we should all be outside because like and
Speaker 1: then you start realizing, like y'all don't know how to pick.
Speaker 1: Because see, what people don't know about a major label
Speaker 1: is when they sign you, they're betting a million dollars
Speaker 1: off top because even if they gave you half a million,
Speaker 1: they know they have to commit to video, spending.
Speaker 2: Travel, so like they're betting on the write off.
Speaker 1: But even if it's a write off, they still know
Speaker 1: they got to spend. So my point is, if they
Speaker 1: have one hundred million allocated, they only can spend sign
Speaker 1: a certain It's not that they can sign five hundred
Speaker 1: things and see what works like or it's not that
Speaker 1: they can say we're gonna give instead of giving one
Speaker 1: hundred artists a million, we're going to give a thousand artists.
Speaker 1: It's like, what, Like you're making it bigger like it's
Speaker 1: supposed to be.
Speaker 2: This is an exclusive thing we're in.
Speaker 1: So once I started realizing we were letting anything in,
Speaker 1: anybody in, and it was like, like, I feel like
Speaker 1: I'm that nigga, Like I feel like I've earned the
Speaker 1: right to be that guy. So when I see when
Speaker 1: I come in a room and I got to sell
Speaker 1: you to an art myself to an artist, that's weird
Speaker 1: to me.
Speaker 2: I knew who Shake was, I knew who it was.
Speaker 2: I knew who Kaiser was.
Speaker 1: You had to know the players to be in the game,
Speaker 1: but now you don't have to. All you got to
Speaker 1: do is make some noise online. And now they're treating
Speaker 1: you like you're the next big thing and you feeling it,
Speaker 1: but you don't even know.
Speaker 2: They just need that record.
Speaker 1: They don't have no they don't know what to do
Speaker 1: with you after they get that record, and they know
Speaker 1: you need a record, You need a record. They all
Speaker 1: need a record. So They're like, if I get it,
Speaker 1: that means I'm hot. The record don't have to work, y'all,
Speaker 1: the record don't have to make no money. But the
Speaker 1: fact that I got the deal tells the company he's
Speaker 1: valuable because he can go get a deal. So when
Speaker 1: I signed an Lee Chopper, it was like a huge
Speaker 1: moment because it was like, how did you get that?
Speaker 1: You beat baby? How did you do that? I'm like,
Speaker 1: I just stayed in it, and I just know what.
Speaker 1: I'm just a human bro. I know how to close shit, Like,
Speaker 1: I know what I want to hear.
Speaker 2: I know what I heard.
Speaker 1: I know the buffalers told me to make me say, Okay,
Speaker 1: he's off in four hundred, he's off in five hundred,
Speaker 1: he's off in this. But I like him the most.
Speaker 1: I know what that what he said. So I just
Speaker 1: it's like being a human bro. Just fuck with people
Speaker 1: that love you.
Speaker 5: Yeah, I think even like, well, what you're doing, you know.
Speaker 5: Being a former VPA and R, we've always talked about
Speaker 5: the irv's dames, like those type of execs not existing anymore.
Speaker 5: Of course, we have QC, we have Orlando. We have
Speaker 5: great execs, don't get me wrong, but not ones that
Speaker 5: are forward facing, Like if you could imagine if IRV
Speaker 5: and Dame had TWITCH in two thousand and one. I
Speaker 5: don't know if they'd make music anymore, but do you
Speaker 5: think that that's kind of missing where there is an
Speaker 5: opportunity for that exec to come back as the salesman
Speaker 5: in the face of a label, because because IRV and
Speaker 5: Dame were entertaining, they're both they were both recipes or
Speaker 5: geniuses in their own right. Yes, on a marketing side
Speaker 5: and business side, but they are also you.
Speaker 2: Couldn't keep your eyes off them, like you're dancing in clue.
Speaker 1: I want to ask y'all something. I have a statement
Speaker 1: that I want to make to y'all. I believe that
Speaker 1: the moment on backstage when Dame cursed out Kevin Lywles,
Speaker 1: that's when their black exec died because.
Speaker 2: Every before just agree with it. Hit me out.
Speaker 1: Everybody from that point forward. If you're watching Dame and Kevin,
Speaker 1: I know everybody that I was with wanted to be Dame.
Speaker 1: Which man, you wanted to have your own stay outside
Speaker 1: the building, and it became lame to be in the building.
Speaker 1: It was like you a tou you lame, So we
Speaker 1: almost lamed ourselves out the building and now the lames
Speaker 1: have the power.
Speaker 2: So I think that.
Speaker 1: So to me, it's like, you got to understand a
Speaker 1: cool nigga's not intimidated by another cool nigga walking in
Speaker 1: the room, Like I actually want more cool niggas around.
Speaker 2: You know some shit I don't know.
Speaker 1: But when you're not a cool nigga, cool niggas intimidate you.
Speaker 2: Like nigga.
Speaker 1: I remember me and adult. I knew it was different
Speaker 1: when I signed this kid two K baby. First thing
Speaker 1: he asked me, now do I know Timbland?
Speaker 3: Now do I know? For real?
Speaker 1: Do you know Gary Vee? I'm like what he was like, Bro,
Speaker 1: can you get me in the room with Gary V?
Speaker 1: And I'm like, why the fuck do you want to
Speaker 1: talk to Gary Vee? What the fuck does he do?
Speaker 1: You think he knows more than me? I mean, for me,
Speaker 1: it was just it was interesting because you know when
Speaker 1: you get to that point in your career where someone says, yo,
Speaker 1: I want to work with Timbland, I'm like FaceTime timbling
Speaker 1: my nigga, I work with Jamaine. You get those relationships
Speaker 1: you take pride. No, So I'm like, who you want
Speaker 1: to work with? And you say a name.
Speaker 2: I'm like, what, Like, that's what you want to do?
Speaker 1: So you start understanding, like the world is different, you
Speaker 1: rather talk to Gary Vee. And then that made me say,
Speaker 1: imagine if Gary Vee was the president of a label,
Speaker 1: a major, every young artist would want to sign to him.
Speaker 1: So I was like, I'm gonna be Gary Vee. I'm
Speaker 1: gonna be the dude that gives all the information away
Speaker 1: and yeah, something I could get paid for a lot
Speaker 1: of this, but the ninety five percent is gonna be bullshit.
Speaker 1: But that five percent that listen, that's like I heard
Speaker 1: you like me with Dame. When I see Dame and
Speaker 1: your bigs, I'm like, bro, y'all raise me when I talk.
Speaker 1: I want you all to be proud of me. Like
Speaker 1: when I said something, Dame called and cursed me out.
Speaker 1: I was like, no, I'm like this is this is
Speaker 1: Dame dash y'all let me through FaceTime, nigga, like I
Speaker 1: made it in life, Like I'm family with these niggas now.
Speaker 1: So I just wanted to be accepted by them. But
Speaker 1: these new guys, they don't care what y'all think. They
Speaker 1: don't care what I think. They're empowered by someone who's saying,
Speaker 1: fuck what they think, do what you want, and that's
Speaker 1: why the game is.
Speaker 5: But I think the same way artists now have to
Speaker 5: pivot to the times as far as being personalities and
Speaker 5: being more than just a musical artist. Yes, even what
Speaker 5: Leor put out with the pivot with YouTube and the
Speaker 5: letter you put out the other day. Like artists, I
Speaker 5: hate to say, guys, you have to be more than
Speaker 5: just this now different times.
Speaker 2: I think executives have to be that as well.
Speaker 5: Like Justice from LVRN, I've been telling him, Yo, start
Speaker 5: a podcast. You have the craziest personality ever and you
Speaker 5: actually know what the fuck you're talking about. Imagine a
Speaker 5: Shark Tank if it was IRV Dame Biggs in that regard,
Speaker 5: where mister Wonderful is the face of every product that
Speaker 5: he puts out. Ye, Mark Cuban is that as well.
Speaker 5: I think there's an opportunity right now for execs to
Speaker 5: have that. It's just execs are super corny now, so
Speaker 5: they don't really exist. But if you get somewhere like
Speaker 5: a sycamore that could be on Mike all the time
Speaker 5: and actionly be the face of everyone that he signed.
Speaker 5: Now we're having a different conversation because Sycamore is really
Speaker 5: an A and R.
Speaker 2: Sycamore really cares about this.
Speaker 1: Like I remember working with Sick when he came to
Speaker 1: Epic and I was he was doing Travis and he
Speaker 1: was he was. He would say something and it would
Speaker 1: be like it was a slam dunk, but it was
Speaker 1: so small, like I got a house, Travis's gonna work,
Speaker 1: Metro's coming and we're gonna go.
Speaker 2: Let's go, And you know that's not exciting normally.
Speaker 1: Normally it's like I don't care, tell me what happened
Speaker 1: after you made the hit. But he was leaning in
Speaker 1: so much that I was like, you could tell he
Speaker 1: was one of them.
Speaker 2: He didn't.
Speaker 1: He wasn't a label guy. He was with them and
Speaker 1: he worked at the label. And that's what Sycamore skilled.
Speaker 1: Like he gets that, like, oh yeah, I started that
Speaker 1: with the same way I'm with the artist like I
Speaker 1: was with the label because I had to give the lab.
Speaker 1: I had my money came from giving the label a hit.
Speaker 1: I can give you a hit whatever he the label
Speaker 1: and he ain't paying for it. I don't give a
Speaker 1: damn how excited we are. He has to pay for it.
Speaker 1: So I knew the whole. I knew all the labels
Speaker 1: in the execs, so I came up in that world.
Speaker 1: What years were you at Epic twenty thirteen to twenty fifteen?
Speaker 1: I worked with So I did the Sierra Jackie album.
Speaker 1: So I did the I Bet You Start Loving Me.
Speaker 1: I turned that in and I did the Future Honest album.
Speaker 1: I just want to take you out and show you.
Speaker 1: So I did those two albums, amongst other things. But yeah,
Speaker 1: thirteen to fifteen.
Speaker 5: I asked that question because one of my first gigs
Speaker 5: was with shot Money at Depth Chair and then he
Speaker 5: went with La Reid.
Speaker 3: Over to Epic.
Speaker 5: Yeah, were you there the day that Bobby Schmurder was
Speaker 5: standing on top of a desk rapping to all those
Speaker 5: white people. I wasn't in the office because I wasn't
Speaker 5: New York based, But right after the deal got done,
Speaker 5: it was a big issue because you know, God, it
Speaker 5: was a lot of stuff that happened with that with
Speaker 5: Bobby spread I know, you know, like with was one
Speaker 5: of the shots exactly Shot Money trying to sign him.
Speaker 1: Yo, Gotti wants him. It's this whole thing. He's in
Speaker 1: LA's office. We don't give a fuck who gets him.
Speaker 1: As long as Epic gets him, so we got to
Speaker 1: sign him.
Speaker 2: So I was. I was there.
Speaker 1: That was a show Money to the shout out the
Speaker 1: shot money Man.
Speaker 2: Shot was there when the studio got raided, when he
Speaker 2: got arrested.
Speaker 1: He's one of the greatest executives, like as a black
Speaker 1: man that came up in his business. So yeah, Shot
Speaker 1: Money was one of those greats. And to see him
Speaker 1: not in the president's job is like a travesty to
Speaker 1: our world. That's why I wouldn't there with people him
Speaker 1: not in power, sitting on this couch for sure.
Speaker 5: Yeah, but I want to last though, like what did Epic,
Speaker 5: Like what did y'all think when that video went viral
Speaker 5: with Bobby as working at that label, especially as a
Speaker 5: black executive, even you writing the white executive letter, Yeah,
Speaker 5: seeing that go viral on the whole internet, going, why
Speaker 5: is Bobby Schmurter standing on top of this fucking desk
Speaker 5: in a conference room? Yeah, wrapping to all these fucking
Speaker 5: white people on their lunch break.
Speaker 1: I'll tell you that was the way you got the
Speaker 1: business excited for you. There was no Internet. So you
Speaker 1: know the story of Nelly. Nelly was signed, he got
Speaker 1: an album up. They're trying to get Universal to focus
Speaker 1: on it. He flies the Saint Lunatics and Nelly up
Speaker 1: plays the song in the meeting, they come into the
Speaker 1: conference room and take it over. I think that that's necessary,
Speaker 1: like so that during that time you needed to stand
Speaker 1: on the table. If you didn't stand on the table,
Speaker 1: that meant that you ain't ready for the big stage
Speaker 1: in the minds of the label. Because that's the stage
Speaker 1: in the room and we all standing. You stand on
Speaker 1: the table, you take advantage.
Speaker 4: So, yeah, it was that was a little crazy. Yo
Speaker 4: was race that looked like shucking and jobbing?
Speaker 1: Well it does because okay, let's talk about it. It
Speaker 1: does because you got to remember, LA is the only
Speaker 1: fucking opinion in the room that matters.
Speaker 2: But everybody else in the room.
Speaker 1: If y'all, Bob y'all head right, say, and we in
Speaker 1: a meeting, bro, and I like, I want to sign her.
Speaker 2: I'm like, I'm about to sign Alexa.
Speaker 1: She's with us, and I'm like, I'm signing her, y'all,
Speaker 1: motherfucker's better not Bob y'all head. Don't do nothing because
Speaker 1: your head, Bob might be an extra three hundred thousand
Speaker 1: dollars because they like I don't know how Ray felt,
Speaker 1: but Roy was bobbing the fuck out his head.
Speaker 2: I know he liked it.
Speaker 1: So sometimes you gotta And that's another tactic that we
Speaker 1: do in the music business.
Speaker 2: Sometimes you just stare at the camera.
Speaker 1: You stare at the artists in the eye and you
Speaker 1: sit looking and if they look away, I know you
Speaker 1: don't believe in what you're saying. Like so it's like
Speaker 1: tactics that we use, like We're gonna stare at you,
Speaker 1: all of us and see if you.
Speaker 2: Break, because that's usually how you break. You usually don't.
Speaker 1: Nobody usually gets in front of an audience and it's
Speaker 1: twenty thousand people that know the words. Usually it's thirty people.
Speaker 2: No one knows you.
Speaker 1: You gotta go out there hopefully make an impression. So
Speaker 1: for me, that's a part of it. All of it
Speaker 1: is a part of it. You just gotta play the game.
Speaker 5: Yeah, And I mean, I've been in plenty of conference
Speaker 5: rooms where similar things happen. But Bobby is at that.
Speaker 5: You know, he was a young kid from Flatbush. That's
Speaker 5: how he acts like. I don't think he was doing
Speaker 5: the chucking driver. I think I can see why the
Speaker 5: internet thought that, but that is how.
Speaker 2: They bring in new new challenge you. I can tell you.
Speaker 2: I can tell you a story, an epic story.
Speaker 1: By the way. A shout out to la Read because
Speaker 1: he taught me with show biz. Was so we're turning
Speaker 1: in Sierra's Jackie album. So this is Sierra. She's a
Speaker 1: big deal. We have the whole label. Come meet with Sierra,
Speaker 1: like if you're a new artist, fuck you, Like Sierra
Speaker 1: has an ow. Everybody stopped for two hours, so we're
Speaker 1: in a playback and mind you, we killed it, bro
Speaker 1: like me and Sierra left like yo, and I never
Speaker 1: forget this ship was like a scene out of a movie.
Speaker 1: We walking out of the meeting and everybody stays in.
Speaker 1: I'm walking my artists out. I know I got to
Speaker 1: go in. And when we walk out, I see Janelle
Speaker 1: Money and what's my man name?
Speaker 2: I'm a classic.
Speaker 1: Man, Jandenna Jdnna And they all dressed like Michael Jackson
Speaker 1: in the eighties, like suits and shit with like these
Speaker 1: dressed up suits like army sergeants. I'm like, so, I'm like,
Speaker 1: what's going on? And they was like, you need to
Speaker 1: go back in. Ray were about to do a showcase
Speaker 1: and they came in and when that fucking he had,
Speaker 1: I never got a cane on, and he stepped up
Speaker 1: the fucking chair like a gentleman. He ain't jump on
Speaker 1: the table, came with his cane, play that shit on
Speaker 1: the table.
Speaker 2: I'm a classic man.
Speaker 1: Nigga La told me after it was done, that's how
Speaker 1: you get a label excited. You and Seierra did good,
Speaker 1: But that's how you get a label excited. You make
Speaker 1: them jump on the fucking table and make them people
Speaker 1: see you. And I was like, and by the way,
Speaker 1: look what happened with that record, Like we knew we
Speaker 1: had to hit day one because of how they presented it.
Speaker 2: So you're right, bro, but it's also a necessary evil.
Speaker 1: I need to see if you can do this, because
Speaker 1: you're gonna have to do this. And if I give
Speaker 1: you a million dollars today and I don't check to
Speaker 1: see if you're gonna do this, it's gonna be pile
Speaker 1: on my face. Nobody likes him, he doesn't perform, it
Speaker 1: doesn't work, and it's like, ah, I knew better because
Speaker 1: he didn't do it for me.
Speaker 4: But the talent level, and we was talking off Mike
Speaker 4: about this. The talent level. Now though in the industry,
Speaker 4: but is it. It seems to be like it's an afterthought.
Speaker 4: It's almost like, no, just be famous, so be popular first.
Speaker 3: We can.
Speaker 4: We can sprinkle talent around you, but you have to
Speaker 4: have somebody that as personality, somebody that people just want
Speaker 4: to click and watch, Like, is it more important to
Speaker 4: just be famous? Now? In the labels and people like
Speaker 4: yourself can be like, Okay, we can sprinkle talent, we
Speaker 4: can bring in the right producer and make this a thing.
Speaker 2: Well, I'm gonna be honest.
Speaker 1: What you just described has been the industry for the
Speaker 1: last five years for sure. And that's why we don't
Speaker 1: have any superstars because these guys are not really there
Speaker 1: to get These guys are not really there to be
Speaker 1: like Michael Jackson, which is our go They're there to
Speaker 1: get rich by any means necessary. I remember one day
Speaker 1: I was talking to Chopper's manager and I asked him.
Speaker 1: I was like, yo, bro, we got to get a
Speaker 1: record out, and he was like, we have the number
Speaker 1: one sage in the market. I'm like, the number one sage,
Speaker 1: like you know, like that's the shit you like. I'm like,
Speaker 1: I never thought I would hear that from I'm trying
Speaker 1: to tell you, let's put on more music, and you're like, nah,
Speaker 1: we got the number one sage. We enjoy what we
Speaker 1: at artists, artists treating themselves like spokesman and just selling
Speaker 1: whatever they could sell.
Speaker 2: If it's music, cool, but if.
Speaker 1: It's this shirt, and I can make ten million doing that.
Speaker 1: As long as I got rich, I won. And that's
Speaker 1: not the artist. Lauryn Hill was sick as she wasn't
Speaker 1: on top. You understand I'm trying to say, like these
Speaker 1: Michael Jackson would be depressed if he wasn't the biggest
Speaker 1: in the world. Like I remember Michael Jackson's documentary Bad Documentary, No,
Speaker 1: not the the bad, Yeah bad, And Michael was calling
Speaker 1: the CEO of the label Mark not cares about but
Speaker 1: the guy I forgot Walker yetnikov and and Mike will
Speaker 1: be calling him saying, we're not number one yet, what
Speaker 1: are we gonna do? We're not number one? Think about that.
Speaker 1: Michael fucking Jackson from Thriller one hundred million is calling
Speaker 1: his labelhad like, we're not number one? What are we
Speaker 1: doing to get number one? That's why it worked. These
Speaker 1: artists don't care about number one, they care about money.
Speaker 4: I'm rich alsto the labels care about money too, and
Speaker 4: I think a lot of that is the labels are like, listen,
Speaker 4: we don't care how we make this money. We don't
Speaker 4: care about the artists after the artist is done here,
Speaker 4: like we want to make money. And I think that
Speaker 4: a lot of the you know, the problems or the
Speaker 4: lack of great music that we have is because the
Speaker 4: mindset changed in both the labels as well as the artists.
Speaker 2: But would y'all not say that, stay right there?
Speaker 1: But would you not then blame it on the shareholders?
Speaker 3: Right?
Speaker 1: Because like, if you invest in the music, you have
Speaker 1: to know you're investing in music being invested in music
Speaker 1: and don't want to take no else.
Speaker 2: Who the hell do you know? You were all teaming
Speaker 2: this shit?
Speaker 5: Wait, hold on, what P and L sheet has music
Speaker 5: on it? You can't hear a P and L sheet?
Speaker 1: They care about what you mean, that's what they care about.
Speaker 5: But even we talked about the Big Three as far
Speaker 5: as major labels, Big three is now with streaming services
Speaker 5: with movies, and they're just regurgitating.
Speaker 1: Every Marvel movie that ever happened.
Speaker 3: They up.
Speaker 1: They don't give a fuck about film.
Speaker 5: You think they give a fuck about music, it's a
Speaker 5: P and L sheet, but in trouble and on.
Speaker 1: Top of that, you should have sound fucked up.
Speaker 5: Sorry to cut you off, It did start too when
Speaker 5: you have people Hove I'm a hustler.
Speaker 2: Just so happened. I know how to rap.
Speaker 5: I'm not Hoove loves music, you know, that's a music
Speaker 5: nerd at the end of the day. But his goal
Speaker 5: at the end of the day was not for his
Speaker 5: love of music. Hole was trying to get the fuck
Speaker 5: out the projects.
Speaker 2: You're trying to get that money.
Speaker 5: As he fucking should. Jez was trying to get the
Speaker 5: fuck out of Macombe, Georgia. Like they wouldn't do that
Speaker 5: if it didn't lead to a financial situation. Now they
Speaker 5: happen to be extremely talented at what they do.
Speaker 1: These kids are just looking at the lick like that's
Speaker 1: what I'm telling you, Like everybody just going YouTube do
Speaker 1: it like Jay came from the greatness code.
Speaker 2: Jay thought. Jay cared with.
Speaker 1: Big thought, Jay cared with nas thought, he cared with
Speaker 1: jazz thought. That's what made him great. These new sexy
Speaker 1: Red doesn't give a fuck with with Lauren thinks about
Speaker 1: her music. She don't care what Nikki thinks about her
Speaker 1: music because I'm rich, and that's the problem. You're gonna
Speaker 1: get rich, but there has to be a respect part
Speaker 1: to it, whereas like I want the respect of their peers.
Speaker 1: So that's why even me like you starting up saying
Speaker 1: we saw these guys like that's respect to me. That
Speaker 1: means I heard someone speak like my peer. So I
Speaker 1: want to talk to you rather than like, who the
Speaker 1: fuck is this guy?
Speaker 2: Where did he come from?
Speaker 1: So a lot of it is just you know, putting
Speaker 1: it out and hope they find it. But like people
Speaker 1: don't care no more. That's my problem, Like you don't
Speaker 1: care what with your idols, think about what you're doing
Speaker 1: right now.
Speaker 5: I mean, the goal was always that no matter who
Speaker 5: it was. Again, back to the Jay example. Jay is
Speaker 5: so smart. If he didn't know he was one of
Speaker 5: the best rappers, he wouldn't have looked at that as
Speaker 5: a lick. Now, the link doesn't need talent, do you,
Speaker 5: Like Jez had to kind of learn how to even
Speaker 5: though he's in the South.
Speaker 1: But I think if you.
Speaker 5: Compare right now to Jez Jesus the crazy Jesu's Nos
Speaker 5: as far as lyricism goes, compared to what's going on
Speaker 5: now and his catalog is so much because he knew
Speaker 5: that that's what it took to be in the market,
Speaker 5: and the market doesn't call for that.
Speaker 2: But this goal was the exact same. Jez and Hole
Speaker 2: was trying to get.
Speaker 4: Rich, but it was trying to do Is it just
Speaker 4: an our culture though, because I don't think this happens
Speaker 4: outside of hip hop and outside of.
Speaker 5: You know, I think, as you think people aren't for
Speaker 5: the love of stocks, I think it's.
Speaker 1: Our culture because our culture is the poorest, right. Our
Speaker 1: culture came from poor people not having anything, saying let's
Speaker 1: create something. So I think that hip hop is our extract.
Speaker 1: I guess how we can make money. And like, my
Speaker 1: mother will be driving school buses right now for twenty
Speaker 1: five hundred dollars a month if it wasn't for hip hop,
Speaker 1: if it wasn't for her son having an opportunity at
Speaker 1: hip hop to retire her in twenty twelve. So to me,
Speaker 1: hip hop is our savior. But we're allowing it to
Speaker 1: be a joke. And that's my issue where it's like,
Speaker 1: I don't mind a jokey artist, but can we get
Speaker 1: some real? But you can't get real if you don't
Speaker 1: have real execs in the seats, and these people can't
Speaker 1: tell you. And there's a few like Sycamore, Larry Jackson
Speaker 1: dash over at a giffing. There's a few that are
Speaker 1: really good. Orlando gret Orlando. It's like Orlando, if it's
Speaker 1: some shit happened, I don't give a fuck. If it's
Speaker 1: in a third world country. Orlando's gonna pull up with
Speaker 1: his jury on and a Rose Royce and he gonna
Speaker 1: close it. That's what makes him a great executive, right.
Speaker 1: He's like music, Yeah, and you got to you have
Speaker 1: to understand that part. We don't have that part no more.
Speaker 1: It's like like I remember having to play a record
Speaker 1: for La to get it out. Now you don't have
Speaker 1: to play records that get it out. You don't just
Speaker 1: put it out. You need twenty dollars, three dollars at
Speaker 1: some places, like just put it out free at some place.
Speaker 2: We'll take our money on the back end.
Speaker 1: So I think they made it the entry so low
Speaker 1: that everybody's coming in.
Speaker 2: But I think it's fading. I think we passed that.
Speaker 1: I think that the music is about to get back
Speaker 1: to what it was because the gold rush is over.
Speaker 1: Like when the last time a TikTok artists made like
Speaker 1: was it?
Speaker 2: Jello?
Speaker 1: Jello's probably the last TikTok artist that had a bid
Speaker 1: and war that had like and look at what happened
Speaker 1: with that. So it's like with TikTok, no break deal
Speaker 1: seven million, eight million, eight million?
Speaker 3: He thought that was great.
Speaker 5: No, I thought it was a great deal for death Champ.
Speaker 5: But I think they recouped in two months, no hell
Speaker 5: on their investment.
Speaker 2: Oh y'all out, y'r mind.
Speaker 5: This is why I think it's crazy you're saying this
Speaker 5: because you're worth ten million, thirteen million.
Speaker 2: You're one of the few people that.
Speaker 5: That understands streaming that's on YouTube talking about the shit.
Speaker 1: You don't think that.
Speaker 5: They made their money back and in the span of
Speaker 5: the months that that.
Speaker 1: Jello had you know what, It depends on how big
Speaker 1: they market share was.
Speaker 2: So let me get you an example.
Speaker 1: Let's say if they will point eight market share and
Speaker 1: Jello record took them one point one, that point three
Speaker 1: percent jump is worth more than eight million dollars. You're
Speaker 1: right about that, but it's just the way streaming is
Speaker 1: paid out. So that's why that's another thing we're not
Speaker 1: rewarding the greatest. We're just like it don't matter. It's
Speaker 1: like I made money this court, I keep my job.
Speaker 1: And it's like I remember La told me. He was
Speaker 1: telling me about Clive and he was like, Ray, I've
Speaker 1: never had the number one artist in the world.
Speaker 2: And I'm like, Nigga, you signed Bieber.
Speaker 1: He was like, yeah, they were huge, but Clive had
Speaker 1: Whitney and you know me, I'm like, I know Whitney
Speaker 1: was big, but to me in the nineties, I think
Speaker 1: Rihanna is just as big.
Speaker 2: And he was like, you have no idea.
Speaker 1: La doesn't come from the world where having a hit
Speaker 1: and making money makes him happy. He would be sick
Speaker 1: if he had a hit and he was making money.
Speaker 1: He needs a superstar. But that's what he feeds off.
Speaker 2: La is one of like the last music men again
Speaker 2: President So like.
Speaker 5: Shot Steve Bartle's like everyone that's involved Lucy whatever, they're
Speaker 5: not music Like La, You're you're talking a foreign language
Speaker 5: right now.
Speaker 2: Yes, ways, so I hear you.
Speaker 5: But nah, Jello with Sinks made that back in two
Speaker 5: fucking months.
Speaker 1: He probably did. But but but here's the thing. What
Speaker 1: happens when somebody else comes in the run? What a
Speaker 1: deaf jam deal. What happens when the next person comes
Speaker 1: in the room. The viral record where you think he
Speaker 1: gonna tell death? And first of all, I don't think
Speaker 1: he got thirteen liquid. I think they put it up
Speaker 1: against something and they made it back on what what
Speaker 1: they put up. I think he made a little bit
Speaker 1: of change, but they put against the loan that they had. Yes,
Speaker 1: for sure, but the way streaming pays out, if he
Speaker 1: helped their market share jump a few points, it's.
Speaker 2: Worth over eight million.
Speaker 1: Like if that five if I made three hundred motherfucking
Speaker 1: million and they got to pay you one hundred and
Speaker 1: fifty million, And it's based on market share, so that
Speaker 1: means if it's one hundred million, you get eight hundred thousand.
Speaker 1: Death Ja was worth it, yes, So I'm like, so
Speaker 1: that's what he did it for. But yeah, I wouldn't
Speaker 1: let that number get out. I can't believe they left.
Speaker 1: But did you with a little nigga company? You gave
Speaker 1: Joe eight million?
Speaker 2: I won nine?
Speaker 3: Right? Right?
Speaker 5: I mean to me, that that marketing, I think respectfully,
Speaker 5: anyone that does like announce those those numbers and shit,
Speaker 5: it's stupid just because of IRS. But to me, that's
Speaker 5: marketing with all right, you guys in the bidding war
Speaker 5: that was for Jello. You started the bidding war when
Speaker 5: you already had to deal with him for marketing purposes.
Speaker 5: You're putting that number out to make Jello seem bigger
Speaker 5: than he really is. In that regard, it's like, oh, never,
Speaker 5: may I gotta pay attention.
Speaker 1: To It's gonna give you some information. I don't even
Speaker 1: i'mupposed to say this, but fuck it. When we signed
Speaker 1: an elite Choppa his we gave him eight million. That
Speaker 1: was the biggest deal in Warner Records history in the
Speaker 1: Atlantic for new artists. And the way the deal was
Speaker 1: set up, we got we didn't get his Masters because
Speaker 1: he had a partnership with United Masters, so we had
Speaker 1: the income. Yeah, nigga, I think nine months in we
Speaker 1: got a three point seven million dollar check from United Masters.
Speaker 1: Now think about how big Choppa was compared to how big.
Speaker 2: One song from Jello is.
Speaker 1: It's like, I don't think people understand standing numbers like
Speaker 1: and by the way, you and Masters might pay differently
Speaker 1: compared to major labels how to get streaming. But I
Speaker 1: know we were cooped. I ain't gonna lie we getting
Speaker 1: an eight millen. I was like, Man, we fucked. I
Speaker 1: was like, I guess we ain't gonna never get that back.
Speaker 5: I mean, Alie Trappers not not my type of shit,
Speaker 5: But I would guess he's somewhere in the twenty million
Speaker 5: as far as value of which he would bring to
Speaker 5: a label.
Speaker 2: He probably makes.
Speaker 1: He probably makes Warner about fifteen to twenty five million
Speaker 1: that year, whether he puts out an album or not. Yeah,
Speaker 1: just with the back catalog that he has already. That's
Speaker 1: made me never take a job again. That's why I
Speaker 1: can't do what I did again. I can't like, i
Speaker 1: ain't been at that company in four years and I'm
Speaker 1: still making tens of millions of dollars and I don't
Speaker 1: get no royalties, no nothing. I'll never help somebody get
Speaker 1: rich again and not have something on the back end
Speaker 1: for me.
Speaker 5: So all right, here's what change your business model. This
Speaker 5: may be a quick NERD segment.
Speaker 2: Let's go. I like NERD moments. I agree that you
Speaker 2: should be paid way more.
Speaker 5: Okay, haste off that if you bring someone in and
Speaker 5: they're bringing in this amount of money to a company,
Speaker 5: I'm with you. I've seen a lot of a and
Speaker 5: rs try to put themselves in splits. They that they
Speaker 5: didn't fucking do. They're in PUBB that they didn't fucking do.
Speaker 5: And to me, I hear you as an A and R.
Speaker 5: You should make more money if you bring in someone
Speaker 5: that is generating this type of income for a company.
Speaker 5: But I've seen A and RS do some fucking wild shit.
Speaker 5: Of wait, you have ten percent of this record? Why
Speaker 5: why because you because you showed up that day and
Speaker 5: transcribed the lyrics? Though, because they tell they because they
Speaker 5: tell me, they say I produced it.
Speaker 2: You ain't producing a fucking thing on here. This is
Speaker 2: what they do.
Speaker 1: Rory and Mile is somebody y'all can get on the album.
Speaker 1: You ain't nobody. I want ten percent if you make
Speaker 1: the album. Me bringing them in the room, I'm supposed to.
Speaker 1: They everybody want to work with them. Me bringing you
Speaker 1: in a room. I'm not so I'm I'm bringing you
Speaker 1: in the room. I'm gonna need a percent. I think
Speaker 1: that's whack. I think that's dumb. And I always say,
Speaker 1: like the person remembers it, like you know, the statement
Speaker 1: they say, the actual gifts, but the tree remembers the
Speaker 1: person that you took that little ten percent from. Will
Speaker 1: always remember you the motherfucker that took from me when
Speaker 1: I like a my worst moment, So like I hate that,
Speaker 1: but like it's a big thing, bro, And it's just
Speaker 1: like nobody has a problem. It's like nobody's saying nothing.
Speaker 1: It's like we I can't believe this, Like just blake,
Speaker 1: Like I came up, you put your mama name, Like
Speaker 1: I ain't gonna put my name. I'm gonna put my
Speaker 1: mother name. They ain't gonna know who that is. But
Speaker 1: they just putting their name Like it's like damn, yeah, no, shame.
Speaker 2: Yeah.
Speaker 1: Because my mind, I'm afraid of an artist. Like my
Speaker 1: biggest fear, My biggest fear is a artist trying to
Speaker 1: call me out, because when the artist calls you out.
Speaker 2: You're done in this business, are you though?
Speaker 1: Yes, name somebody theme somebody to recovered from a real
Speaker 1: artist calling him out. Can you give me some examples.
Speaker 1: I don't think ERV recover after fifty called him out.
Speaker 1: You think ir recovered after fifty called him out? Earth
Speaker 1: Like he got back to the same IRV got it
Speaker 1: after fifty called him out.
Speaker 5: No, I think a lot of that had to do
Speaker 5: with the trial with Supreme and that came and then
Speaker 5: being falsely accused of money laundering.
Speaker 2: I'm not I'm not.
Speaker 1: Arguing none of that, but what I'm I'm my point
Speaker 1: is still in the socialiation that he got caught up in.
Speaker 5: H Yeah, but that was just the That was the
Speaker 5: perfect storm, the movie perfect storm when three storms come
Speaker 5: together as one. Fifty was coming at one point. Uh,
Speaker 5: at some point when you peak, you're going to start
Speaker 5: to fall. Murder, inc owned everything. There's only one way
Speaker 5: you can go after that. On top of that, all
Speaker 5: of our assets are being frozen because I'm being falsely
Speaker 5: accused of never giving pre money except to do a
Speaker 5: fucking movie, which is legal. I don't understand when that
Speaker 5: became illegal to give someone money to fund a movie
Speaker 5: the movie to give you premun.
Speaker 1: Selling crack on talking about.
Speaker 5: So, I think it was a perfect storm of those
Speaker 5: three things, of the peak just hitting its peak and
Speaker 5: starting to fall as everyone does the same way. Fifty
Speaker 5: fifty at a peak and fell musically everyone hits that.
Speaker 2: Why nobody working? So, I don't know what you're.
Speaker 1: Saying to ask your question, why is nobody working with?
Speaker 2: What's Mary J. Blig's husband name ex husband name? O?
Speaker 3: God?
Speaker 2: Can do?
Speaker 3: Can do?
Speaker 1: You?
Speaker 2: Can do, salute King Listen, can do.
Speaker 1: Can't manage anything now because married don't funk with him. Yeah,
Speaker 1: but when married don't fuck with you, you're not on
Speaker 1: the island no more.
Speaker 2: You're done.
Speaker 1: What you got to pick win for losing there?
Speaker 5: You be the only man that gets alimony out of
Speaker 5: a case in the history of the court system.
Speaker 1: That's true. Own that shut the fuck up and sit
Speaker 1: over there, but them table, but them tables you was
Speaker 1: able to sit at? Oh yeah, of course, jay Z
Speaker 1: table where you're sitting at. You're done. He can't come around.
Speaker 1: One artist said he can't come around.
Speaker 2: You're done. Pastor Troy did his masterpee. He killed him.
Speaker 2: He killed No Limit. He killed No Limit.
Speaker 5: I don't but again, I think that's more of a
Speaker 5: perfect storm of what was going on with No Limit.
Speaker 2: I don't think Pastor Troy killed No Limit.
Speaker 1: I aint gonna lie bro I was in Atlanta. I
Speaker 1: was there.
Speaker 2: I was a nigger.
Speaker 1: I thought I was a no limit soldier dog. I
Speaker 1: wore no limit soldier. And then when Pastor Troy said,
Speaker 1: tailp them down South, Georgia boys is ready for war.
Speaker 1: I was living in Georgia. I'm like, man, forget them souls.
Speaker 1: I'm a down South Georgia. It's like artists can change
Speaker 1: how people see people.
Speaker 3: Oh yeah, one hundred percent.
Speaker 1: Biggie did it to Kwame the fucking polka dots is like,
Speaker 1: what's one person that's new says your ship is old?
Speaker 2: You are. Jay Z did.
Speaker 1: It to t Pain death of Bottle Tone Paint.
Speaker 4: Admitted it like y got good nice check though she
Speaker 4: just told that catalog he got no.
Speaker 5: No, no, no, I think it pushed back. Let's go, this
Speaker 5: is insane and this is whole Vengers. Let's you are
Speaker 5: the most jay Z bias podcast of all time. If
Speaker 5: there's one thing that jay Z did not end, the
Speaker 5: death of Auto Tune.
Speaker 2: Was a resurrection.
Speaker 5: Jesus Christ walked again after that death, Auto Tune is
Speaker 5: still here and it's the number one thing in rap
Speaker 5: right now.
Speaker 1: Ja, he didn't kill Shit Pain. He did not kill
Speaker 1: Ta Pain. He did not kill He did not kill
Speaker 1: Wearing Tims anymore. That's the only two things jay Z
Speaker 1: tried to kill and didn't kill.
Speaker 2: Jay Z killed, he killed. He might he might not have.
Speaker 2: He killed Jerseys. Auto Tune he did kill Jerseys. He
Speaker 2: did kill Rims.
Speaker 1: He might not have killed auto tune, but he killed
Speaker 1: the face of auto tune too much T painted like
Speaker 1: when he said like T pain't even admitted it, like
Speaker 1: his noney went.
Speaker 4: From here age today that hurt pain though, did.
Speaker 2: Hurt I think? I think T paint is.
Speaker 5: How is that the case when you said death of
Speaker 5: autotune and within the same months your number one artist
Speaker 5: ever under you, Kanye West was an icon, stopped rapping
Speaker 5: and did a fucking.
Speaker 2: T Paint album with Atoys.
Speaker 1: He did the album that he did the album because
Speaker 1: his mother died. And the one thing that Yay did
Speaker 1: with Ato Ways or Heartbreaks is that he kills auto
Speaker 1: tune because his mother died. No, I think that he
Speaker 1: was emotional. He went to sing, and I think he
Speaker 1: was just trying something. I think I think his mother
Speaker 1: dying triggered him to say I'm gonna go because my
Speaker 1: father died played a huge role in me. Like I
Speaker 1: when Delta called me back after nine to eleven, I
Speaker 1: went back. My father died and I was like, man,
Speaker 1: Bill Cobseley was my father. I wonder if I would
Speaker 1: be working at Delta. It was like death. When you
Speaker 1: as a parent, it changes how you see things. So
Speaker 1: I can see I can see that happening and being like.
Speaker 5: I respect that point, and I think that's a separate
Speaker 5: point that you're deflecting from.
Speaker 1: Okay, he did not talk about I look at this.
Speaker 1: Let's go, he did not kill altitude. What's he might
Speaker 1: I say he killed?
Speaker 2: He did?
Speaker 1: He might not have killed auto tune. I'll give you
Speaker 1: that because people still use it. I think he killed
Speaker 1: the face of attotune, which was T Pain, And I
Speaker 1: think T Pain was saying, listen, I think if T
Speaker 1: Pap was sitting in his chair, he'll say, hell, ye
Speaker 1: ain't fucked my business up?
Speaker 5: Oh no, no, no, for sure. There was a few
Speaker 5: months where that was the case. D A came out
Speaker 5: in what year old one would be my guest. T
Speaker 5: Pain had a number one album after that.
Speaker 2: He still had he still had bags people fucking with him.
Speaker 2: So you know, T Pain, he Paint can make a
Speaker 2: hit with anything.
Speaker 1: Like you know, black folks, weren't you and that Boody
Speaker 1: I don't know, no nigga like that, but like white
Speaker 1: people was like gamming that, right.
Speaker 2: So Three Rings came out this around the same time.
Speaker 5: Okay, let's go that that shit happened, and now we're
Speaker 5: going through Choppin Screw with Ludacris.
Speaker 2: Chopin Screw.
Speaker 1: That record was.
Speaker 2: Fucking huge, true. Can't believe it with Lil Wayne, Oh,
Speaker 2: I can't.
Speaker 1: That came out after this was the same time that
Speaker 1: day was happening. But you look at you saying, though
Speaker 1: what you're saying about, But you're saying when you say
Speaker 1: when you say little Way, when you say Little Wayne
Speaker 1: and Ludacris, that's like saying he was accompanied by the sun.
Speaker 1: Of course it's gonna shine like like like when I'm
Speaker 1: talking about is when he tried to go for himself,
Speaker 1: like we don't mind you auto tuning on there on there,
Speaker 1: here and there, but when you try to feed us
Speaker 1: auto tune. After jay Z said this is the death
Speaker 1: of auto tune, and you know, everybody looked up the
Speaker 1: whole so everybody's like, whoa, maybe let me stop tell you, well.
Speaker 5: Then this is a bad joke, Peach keep it. Then
Speaker 5: he Charlie kirked the whole thing. He killed the face
Speaker 5: and the whole movement.
Speaker 1: Rose I agree with that.
Speaker 5: I'm not mad everyone did aller like, all right, if
Speaker 5: he killed t Payne's career, cool, let's let's let's live
Speaker 5: that hypothetically he killed everyone kept auto tune.
Speaker 1: After that, Like t Payn was the only person that
Speaker 1: couldn't use it.
Speaker 3: That's why I like Pain spoke to that.
Speaker 2: Yeah, he said it. He's like, bro, I'm the only
Speaker 2: person that can't use it. I remember he said. Usher
Speaker 2: came to him on a plane and was like you
Speaker 2: kill R and B. He's like, what the fuck did
Speaker 2: I do?
Speaker 1: It was all of a sudden, I was a hero,
Speaker 1: and all of a sudden I got stars telling me
Speaker 1: I'm fucking up the world, like just having fun.
Speaker 3: Yeah, I'm just making music.
Speaker 2: If you look who really killed music? Pain shouldn't be on.
Speaker 1: I was trying to sing brost time great music.
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Speaker 4: Ray you, one of the things that I definitely wanted
Speaker 4: to talk to you about, let's go, was your stance
Speaker 4: on uh, Drake's top tier rain being over as a
Speaker 4: result of him.
Speaker 1: I'm glad we're talking suing during.
Speaker 4: The whole battle thing. Now, let's let's let's be to that.
Speaker 4: Do you think that Drake's rain at the top is over?
Speaker 4: Do you think Drake's career will never be the same.
Speaker 4: Do you think people will never look at Drake the
Speaker 4: same as a result of suing the labels or just
Speaker 4: as a result of the battle.
Speaker 1: I think all of it is one and the same.
Speaker 1: And I love that you're a Drake fan and you
Speaker 1: say some stuff. I'm like, come on, bro, you know,
Speaker 1: but like what was like, like, nah, you team Drake like, hey, hey,
Speaker 1: I think you said. I think you you are the
Speaker 1: only person on record that is credible because a lot
Speaker 1: of people say, but you're the only credible person I
Speaker 1: know that, say, Kendrick Lost the only person that I
Speaker 1: know to say that. So it's like that's a little
Speaker 1: like God, damn, he really much thind.
Speaker 4: Just turning though, I'm seeing more and more people say,
Speaker 4: your family matters was the best record in the whole
Speaker 4: beefs algorithm though.
Speaker 1: Yeah, you know, like like I'm my business partner. Alexis
Speaker 1: is famous for telling me that's your algorithm because they
Speaker 1: know what you interested in. He showed me something totally different. Okay,
Speaker 1: So here's what I say. Number one, I said, Drake
Speaker 1: is done if he continues the lawsuit, because what happens
Speaker 1: is is you're acting like a Karen. Now you gotta understand.
Speaker 1: Rap is about being the coolest nigga. Rap is about
Speaker 1: being effortless. Rap is like I woke up great, like
Speaker 1: we wouldn't we wouldn't like Hope if he tried harder.
Speaker 1: Part of what we love about him is he so
Speaker 1: effortlessly great. So Drake comes while.
Speaker 2: He tries so hard, Like that's why he's so great.
Speaker 1: He tried hard. You're right, he stays, he stayed, but
Speaker 1: he doesn't. He doesn't make it seem like he's trying
Speaker 1: to try, like Michael Jordan. The only time we saw
Speaker 1: him stressed out was the Flu game, But every other
Speaker 1: time he looked like Michael George joke with.
Speaker 2: My friend, there's no way holes ever woken up after
Speaker 2: ten am. Yes, yes, but nah.
Speaker 1: But Bro, when I said he's done, it's like, you
Speaker 1: got to understand from the inside.
Speaker 2: I'm in the inside, right on the inside.
Speaker 1: You suing real people, You sewing people you sat down
Speaker 1: to ate dinner with. These are the same people. That's
Speaker 1: like you suing us, like you sawing us for doing
Speaker 1: what we probably only revealed to you because you was
Speaker 1: half us. You half us, You're not like they don't
Speaker 1: tell black people a lot of shit in the music business.
Speaker 2: Bro, I ain't been at too many tables with white men.
Speaker 1: That just was forthcoming with how for me to win
Speaker 1: black men all the time, but not white men. Drake
Speaker 1: is half Jewish, so he's at these table them Jewish man.
Speaker 1: They're like, bro, here's what we do. So he knows
Speaker 1: the secrets. So when you got mad, when he got
Speaker 1: used against you. To me, that's like, bro, you only
Speaker 1: know what they doing and you sewing because they showed you,
Speaker 1: which is something going against the mob.
Speaker 2: Shit Like dog, you know, how much shit do you know?
Speaker 1: And you know that you will never you probably say
Speaker 1: ninety ten percent of the shit you know in ninety
Speaker 1: percent you'll never say, right, because we understand the world
Speaker 1: that we come from. So when Drake started like this
Speaker 1: and this, and it's like, oh, you have a kid.
Speaker 1: When you have a baby, they hit their head right,
Speaker 1: everybody knows this. Don't react because you rap, they're gonna cry.
Speaker 1: But if you don't and you got like nothing happened,
Speaker 1: they'll be like everything round, everything is fine.
Speaker 2: But if they see you run.
Speaker 1: Into them like, oh you okay, And it's like Drake,
Speaker 1: if you just acted like you were okay, bro, we
Speaker 1: would have thought you were okay. Like, let's be clear,
Speaker 1: him losing the battle wasn't a detriment to his career.
Speaker 1: When rap battles happen, we know someone is gonna lose.
Speaker 1: We know y'all are friends. We know it's nobody gonna
Speaker 1: shoot each other. So it wasn't like a real battle.
Speaker 1: It was like, yo, we know it's a battle amongst friends.
Speaker 1: So when you can't take a joke amongst friends, you
Speaker 1: make yourself different. It's like when we started off talking
Speaker 1: about when I'm in class, I don't want to raise
Speaker 1: my hand because I don't want to interrupt. Like it's
Speaker 1: like you're interrupting the movie, Bro, Why are you suing?
Speaker 2: Bro? It's over. We would have forgot about it if
Speaker 2: you didn't sue.
Speaker 4: But yeah, but it's different in the case of if
Speaker 4: you're Drake and have information on.
Speaker 3: Exactly what the labels were.
Speaker 4: Doing behind the scenes on that whole thing true, and
Speaker 4: funds that were being used that you generated, and this,
Speaker 4: that and the third in business, now you're in negotiations
Speaker 4: with these labels and you may have asked for a
Speaker 4: number and they don't want to give you that. So
Speaker 4: on this side, this new imprint that we signed, we're
Speaker 4: gonna help this artist do something that may, you know,
Speaker 4: kind of take a hit on your career and your
Speaker 4: name and your brand. So we're gonna help support that.
Speaker 4: Like you can't see what artists will be like, Oh,
Speaker 4: I see what you are.
Speaker 1: So so let me tell you Drake's you actually just
Speaker 1: really helped me, see something that I didn't see, what
Speaker 1: Drake didn't understand, was that you're suing Lucian's office. Lucian
Speaker 1: is the daddy to all the companies. So one of
Speaker 1: his sons, this is in the scope, and they son
Speaker 1: is Kendrick. Another son is Mantia, and his son is Drake.
Speaker 1: I have to treat both parties the same. So if
Speaker 1: he's winning, I have to help the same way if
Speaker 1: he's winning, because if he don't help, then you can
Speaker 1: have top of him saying they showing faith to their favorite.
Speaker 2: They don't want to help.
Speaker 1: So it was so a lot of the times, it's
Speaker 1: like you have to let the chips fall what they may,
Speaker 1: and Bro, everybody gets knocked down. And I ain't gonna lie.
Speaker 1: Bro Like, I'm more of a Drake fan than I
Speaker 1: am a Kendrick fan. I just know Kendrick is more gifted,
Speaker 1: you know what I'm trying to say. It's like I
Speaker 1: listen to Drake music way more and I listen to Kendrick.
Speaker 1: But you know the difference with how Drake is Chick
Speaker 1: fil A, he's the top, he sells. It's always guaranteed.
Speaker 1: Kendrick is Mashros. We might not eat there every once
Speaker 1: a week, right, but when we do eat there, we
Speaker 1: know we're going for something special compared to Chick fil A.
Speaker 1: So my thing was, you gave him the advantage, bro,
Speaker 1: Like I'm a Drake fan. I'll be wishing I was
Speaker 1: these niggas friends, so I could tell him, Bro, don't
Speaker 1: do that. Here's a Lucy ain't gonna do. As soon
Speaker 1: as you see what they gonna do. This guy is
Speaker 1: acting like a baby.
Speaker 2: Look at him.
Speaker 1: They're gonna make you look worse. So you so I
Speaker 1: get it. Don't get me wrong. It's an ass whipping,
Speaker 1: don't get me wrong. Whatever it was, come back with
Speaker 1: a record, And if I was you, I would have said,
Speaker 1: like remember how when Pink did the don't let Me
Speaker 1: get Me and she went from like R and B
Speaker 1: to pop rock and she goes LA told me you'll
Speaker 1: be a pop star. Nigga La hated that line. Well
Speaker 1: he hated that shit, but it was like she told
Speaker 1: her truth and they put a fake La Red in
Speaker 1: the video and that's it. So my thing is is
Speaker 1: it's all the game, bro, Like you are the biggest,
Speaker 1: you are the best. If you, if you, it's like
Speaker 1: a nigga getting punched. You know you walk all on
Speaker 1: the shit. You might cry in the car, but y'all
Speaker 1: not gonna see me. All I'm saying this, nigga cry
Speaker 1: in the car. These chicks love you. You can't cry
Speaker 1: in front of black women. You know that. You can't
Speaker 1: cry from them. You can't be lame in front of
Speaker 1: You can't unlame yourself in front of black women.
Speaker 3: You know that.
Speaker 1: That's why niggas will shoot the club before they get
Speaker 1: their ass whip, because you niggas, she ain't gone. You
Speaker 1: ain't even no ass now if you get your ass whipped.
Speaker 1: So did you better off killing a nigga going to
Speaker 1: jail with five? It's coming out at least broads are
Speaker 1: gonna like you. I'm a d That's my point. So
Speaker 1: with Drake, it's like you would have been more of
Speaker 1: a legend if you just let it go. But now
Speaker 1: we're talking about Iceman and the lawsuit. We should only
Speaker 1: be talking about the music right now. You brought the
Speaker 1: lawsuit into this, That's all I'm saying. I'm like, if
Speaker 1: you keep that going, you think universal? Would y'all do
Speaker 1: it if y'all was universal? You think universal is going
Speaker 1: to work? You and give you their best if you
Speaker 1: have a lawsuit against them.
Speaker 4: No, I think they almost have to. Nah, he demands
Speaker 4: too much of the space right now. No, No, all
Speaker 4: of these we got we got some good music out
Speaker 4: this year. The only album that everybody wants to hear,
Speaker 4: the only artist that everybody wants to hear from, is
Speaker 4: the one that is now deemed not cool. Cry baby,
Speaker 4: you know lost the battle. It's suing. That's not by coincidence.
Speaker 4: That's me by that because he is the biggest and
Speaker 4: the best, hardest, true.
Speaker 1: But when but when you're the biggest and the best,
Speaker 1: you can't play by the rules that the small guy
Speaker 1: plays by. You have to be the big gets in
Speaker 1: the best. That's what makes you that. It's like Mike Tyson,
Speaker 1: he lost the Holy Feel, but he's still my favorite
Speaker 1: box there because no matter how many times he lost,
Speaker 1: he got up like a man. He took it on
Speaker 1: the chin and he kept going. He didn't say they cheated.
Speaker 1: It's like once you win the ring. When Drake was
Speaker 1: saying they cheated for him, so I'm gonna sue him.
Speaker 1: Bro lost It's okay.
Speaker 5: I like that point that you're saying, who on earth
Speaker 5: is playing by the same rules as Drake. Nobody Nobody
Speaker 5: so granted, Jay and I is probably one of the
Speaker 5: at that time, the biggest battles we've seen in hip
Speaker 5: hop of what we would call two A list artists
Speaker 5: going at I don't know if hip hop was the
Speaker 5: biggest genre data wise at that point. Now, hip hop
Speaker 5: is that everything evolves and changes, and the way things
Speaker 5: evolve and change, especially with business. When you are a
Speaker 5: hip hop artist, Drake's and Pop start cool whatever, He's
Speaker 5: still hip hop on roll day when you now control
Speaker 5: close to the same market as Taylor Swift when it
Speaker 5: comes to a label. Back to the perfect storm theory,
Speaker 5: the biggest battle we've ever seen in our entire lives
Speaker 5: is Kendrick and Drake because the two biggest A list
Speaker 5: artists when hip hop data wise, money wise is at
Speaker 5: the highest it's ever been. I know it sounds crazy
Speaker 5: to the Internet, but we can never speak like we
Speaker 5: know what Drake is going through and how important it
Speaker 5: would be when you're negotiating a deal at the level
Speaker 5: that he is during the biggest battle where you generate
Speaker 5: that much money to keep the lights on there and
Speaker 5: y'all got the motherfucking nerve to put money bonds in somebody. Yeah, right,
Speaker 5: of course it wasn't quiet because you are correct.
Speaker 2: What do you what did Drake think they were gonna do?
Speaker 5: Pr wise? But of course they're going to make him
Speaker 5: look out to be a cry baby. And I'm not
Speaker 5: mad at anyone that says he's a cribbag, I get it. Yeah,
Speaker 5: but I could never imagine in that situation generating the
Speaker 5: money that I do, knowing the information that I have
Speaker 5: to be like, Yo, it's all about the all about
Speaker 5: r L y'all, you know, and that's just all like
Speaker 5: you're not what y'all saying, But this is not Hip
Speaker 5: hop is the number one genre, or has dropped a
Speaker 5: little bit, but it's still the biggest big genre on
Speaker 5: earth as far as cultural impact, and Drake has surpassed
Speaker 5: all of that. It's him and Taylor Swift in that building. Bro.
Speaker 5: Of course, I'm fucking suing.
Speaker 2: What are we talking about? Hundred percent right?
Speaker 1: But what I'm saying is is that it's like, no,
Speaker 1: I'm not suing. You know what I'm gonna do. I'm
Speaker 1: gonna look at this. You know what Drake would have
Speaker 1: been better? You know, I wouldn't have sued you know what,
Speaker 1: I'm stupid. You know, I wouldn't have sue if I
Speaker 1: was Drake seeming, you know, would have told him, let's
Speaker 1: ask to leave the label. No but that all right?
Speaker 2: No, no, hit me out.
Speaker 1: That's what I suing.
Speaker 2: What happens then they're afraid of me. It's my fuck
Speaker 2: about to leave. We gotta make it right.
Speaker 1: But when you sue like I would have asked to
Speaker 1: leave you, let me out of here, said y'all, Like said,
Speaker 1: y'all want to work out of y'all. Y'all forgot that
Speaker 1: I'm the favorite. Y'all didn't protect my likeliness. Let me
Speaker 1: out this deal because he's worth Drake is probably worth
Speaker 1: three or four His catalog is worth for about three
Speaker 1: billion dollars, like if he sold it on the open market.
Speaker 1: So why are you taking a half a billion dollar advance?
Speaker 1: You should have did what the Weekend did when it
Speaker 1: leverage the god a loan, leverage it against it. But
Speaker 1: you like the machine too, bro, And that's what I'm saying.
Speaker 1: You can't get mad when the system works for you,
Speaker 1: and when you get mad when it doesn't. Like that's
Speaker 1: my only thing. And like I said, I hate this
Speaker 1: mall I'm glad I'm talking about this because I'm a
Speaker 1: real Drake fan. Like nigga. I love this nigga like
Speaker 1: I remember fighting niggas. Like he's gonna be the biggest
Speaker 1: artist in the world. That's kind of how I got
Speaker 1: credibility from niggas because I would be the first nigga
Speaker 1: when best I ever had came out. He's gonna be the
Speaker 1: biggest artist in the world. How the fuck you know?
Speaker 1: I could tell you he's hot, black, he's half Jewish,
Speaker 1: he's talking directly to women.
Speaker 2: He has he's no violence in them.
Speaker 1: He's from Canada, he's clean, clean cut, he's he's gonna
Speaker 1: be the biggest and you know why the most important thing.
Speaker 2: He can do any genre because he's from Canada, Like
Speaker 2: Kendrick can't do one dance.
Speaker 1: He can't unless he's with a UK artist and he's
Speaker 1: a feature, but he can't make that his song Drake
Speaker 1: is the ultimate cheat code of music. You you got
Speaker 1: tricked out of your spot by by the culture. And
Speaker 1: to me, that was the part that I felt like
Speaker 1: the culture really fucked you up. They we're gonna do
Speaker 1: the battle. Drake had nothing to gain from the Kendrick battle.
Speaker 1: Let's be honest, me nothing like you.
Speaker 3: The top.
Speaker 2: The top I could do is lose. Why we do
Speaker 2: this again?
Speaker 3: No?
Speaker 2: But but you can't win for losing that now?
Speaker 5: But no, he because I'd sit on this couch if
Speaker 5: Drake duck the like that smoke, I'd be on this
Speaker 5: couch saying yo.
Speaker 1: But the like that smoke. But the like that smoke
Speaker 1: came from the first person shooter right then. It was
Speaker 1: a response to him. I think I think what happened
Speaker 1: with Drake was this is what I think happened. I'm
Speaker 1: gonna tell you what I think happened from the.
Speaker 2: First person shooter Drake.
Speaker 1: I don't have no idea, but they have a long
Speaker 1: history of I think that what happened with Drake was
Speaker 1: that none of his peers could beat him. They knew
Speaker 1: they couldn't, and it was like, and the nigga could
Speaker 1: do anything he wants. He can do Rick Ross type music,
Speaker 1: he can do Travis type music, he can do AP
Speaker 1: he could do a core K pop song if he wants.
Speaker 1: He could do every because he's from Canada, and I
Speaker 1: think it's peers got a little frustrated with that. So
Speaker 1: I think they've been trying to bait him, and you
Speaker 1: know he probably knocked off everybody girl, right, so you
Speaker 1: know you really want to get him. And it's like
Speaker 1: Ross can beat him on on one. It's like we
Speaker 1: in jail, bro, like who can beat this nigga? Like
Speaker 1: who's the one? And I think the only person alive
Speaker 1: that can beat Drake in the battle was the only
Speaker 1: person he bat There's not another human that could touch
Speaker 1: him nowhere close. But you went against the one nigga
Speaker 1: you shouldn't have and then you took the bait. So
Speaker 1: when he's doing the slave shit, he's he's leveraging the half.
Speaker 1: He's leveraging the halfs you part that was your superpower?
Speaker 1: Now was the cultures looking at you like you don't
Speaker 1: know no better? Hold on, he don't know, Bro, You
Speaker 1: went into Kendrick comes from Compton. My nigga, they burpies.
Speaker 1: The niggas is Burpi's lifting weights. Since at five in
Speaker 1: the backyard, they're three hours behind us.
Speaker 2: Bro, Like what time?
Speaker 1: Whatever time it is right now, it's four thirty, Right now,
Speaker 1: it's one thirty.
Speaker 2: There, that's a whole difference.
Speaker 4: The only thing that's funny about that, I know, man,
Speaker 4: niggas in a confident that don't do burpe'st nigga doing.
Speaker 1: A push up some ship and I'm like, don't don't
Speaker 1: battle him, y'all.
Speaker 2: Don't battle that guy like his friends want to get you.
Speaker 1: Like I know to t I know these guys, been
Speaker 1: around these guys, these guys are guys you don't want
Speaker 1: to play with. Drake is Canadian? Bro be Canadian? Another
Speaker 1: thing I would have said. They never have hit me out.
Speaker 1: He's being Canadian, but hit me out. Let me tell that.
Speaker 2: Mean, here's what I'm saying.
Speaker 1: Kendrick has to come to Toronto one time, and that's
Speaker 1: on tour. Drake, you're in l A one hundred times
Speaker 1: a year.
Speaker 2: That's just what I'm saying.
Speaker 1: So I'm just saying, like when one of y'all get
Speaker 1: off the train or get off the plane, you never
Speaker 1: know if it's a tsa motherfucker that's cool with somebody
Speaker 1: from top. It's like you just never know. So I'm like,
Speaker 1: don't have that fight. If Cole comes in, do it?
Speaker 1: What if Cole lined him up? What if you told
Speaker 1: we go I just thought about damn, that's what if
Speaker 1: Cole lined him up?
Speaker 4: In him? I've been saying because.
Speaker 1: If they if if Cole joins the battle, it doesn't
Speaker 1: go that bad for Drake because there's three people fighting
Speaker 1: each other.
Speaker 2: It's like, you know, I know the.
Speaker 5: Definition definition of lining someone up, and I don't think
Speaker 5: that was the case. Why do you think that cold
Speaker 5: would have lined him up in that situation? I think
Speaker 5: cold back.
Speaker 1: Okay, look at it from the standpoint Drake and j
Speaker 1: this was for funzies and I'm kind of the same person.
Speaker 2: Yes, right, is just.
Speaker 3: Dreads.
Speaker 1: When you got dreads, they don't look at it that way.
Speaker 2: True, but he grew to dreads. What you got d
Speaker 2: d You know that you got.
Speaker 5: Forget about Drake braiding his son's hair.
Speaker 3: I don't know what that means.
Speaker 2: I love you.
Speaker 3: I don't know what that means.
Speaker 2: To who got it? It was funny, it was.
Speaker 1: But my thing is, bro, you listen if J Cole
Speaker 1: does the battle, If I'm Drake's team and I'm sitting
Speaker 1: with him, and I'm like, Okay, I don't listen, bro
Speaker 1: Kendrick is dangerous and we gotta go to l A.
Speaker 2: I'll do it.
Speaker 1: If Cove's involved, like, let's all hit each other. But
Speaker 1: if is gonna be you versus him, let's gratefully bow out.
Speaker 5: No, I don't think Drake thinks that way. I think
Speaker 5: Cole thought that way. I think Cole lined them up.
Speaker 1: As I'm talking to you all about I haven't talked
Speaker 1: about this because one and that hates me when I
Speaker 1: say something. When I say Drake, they like, we hate
Speaker 1: this niggas. I'm like, let me stop talking about it
Speaker 1: because I'm a fan of his. But I think as
Speaker 1: we're talking about it, I think Cole might have lined
Speaker 1: Think about it. If J Cole line Drac up, that
Speaker 1: is the greatest line up in the history of rap music, nigga.
Speaker 1: Let me think about that. They were all torn together.
Speaker 1: They probably like, were gonna go ahead him, Let's do
Speaker 1: it for the hell of it.
Speaker 2: Man. You know what, I'm.
Speaker 5: Straight, I think you're I think you're giving Cold too
Speaker 5: much credit in that regards. I really think he just
Speaker 5: wrapped on first person shooter. Yo, it's the Big Three,
Speaker 5: Like I just think he was. I think Cole is
Speaker 5: an actual nice I mean that good way nice guy,
Speaker 5: but also competitive rapper and just said some ship.
Speaker 4: And I think you're not a competitive rapper.
Speaker 2: I'm saying at the time when it was time to compete.
Speaker 3: Can I finish it? Oh no, just take that off of.
Speaker 2: His name, you think at that time?
Speaker 5: Yes, And I can totally understand Kendrick's point of view.
Speaker 5: If I'm looking like y'all, y'all hugging on stage, y'all
Speaker 5: need to do a tour together, I could see Kendrick
Speaker 5: looking at that like.
Speaker 2: You know, he was gross.
Speaker 1: You know he was at the backyard doing fucking push ups.
Speaker 2: Y'all want to get together.
Speaker 5: I can I can totally see Kendrick, especially being Kendrick,
Speaker 5: being a very funny. When I say clown, I mean
Speaker 5: a good way, like Kendrick clown on people.
Speaker 2: Yeah, for sure.
Speaker 5: Like looking at that ship like this is gross, y'all
Speaker 5: hugging on stage to talk about the last twenty years
Speaker 5: to get get the fuck out of here, and they're.
Speaker 2: Doing it like that versus that was hip hop.
Speaker 1: I respect it. I respect all that.
Speaker 4: I'm wait for him to get I think apologizing explain
Speaker 4: that part.
Speaker 5: I think when it comes to being competitive and here
Speaker 5: for the sport, Drake and Kendrick are alike, but I
Speaker 5: think as human beings, Drake and Cole are like. And
Speaker 5: then when it got agree to that point, Cole is like,
Speaker 5: I'm not you Drake, because Drake doesn't get enough credit
Speaker 5: for going after anyone that says a word about him.
Speaker 2: I give him. That's true, which a lot of rappers
Speaker 2: have included.
Speaker 5: You just give a little subliminal here, Drake will rap
Speaker 5: at you right away, no matter who you are.
Speaker 1: But that's what that's what Ray is saying. I don't,
Speaker 1: I don't.
Speaker 5: I don't stand Drake are similar humans where Kendrick doesn't
Speaker 5: need to be part of.
Speaker 2: But my thing is.
Speaker 1: The game is the game, and when you in the
Speaker 1: game and you're richest Drake, that mean you've taken a
Speaker 1: lot of losses, but you're taking way more wins to
Speaker 1: be as rich as successful as Drake. My whole thing is,
Speaker 1: that's a loss we don't have. If that's a loss,
Speaker 1: that we focus on. The battle was a two years ago.
Speaker 1: We still talk about it because of the lawsuit. If
Speaker 1: the lawsuit went away, he would drop music. It'd have
Speaker 1: been over him at Kendrick would a hug those stage
Speaker 1: in Toronto.
Speaker 2: It had been over And.
Speaker 4: I don't think I don't think it's because of the lawsuit.
Speaker 4: I don't think it's that I think that that was
Speaker 4: such a big moment that we're gonna be talking about
Speaker 4: that forever. You can't be two years removed from the
Speaker 4: biggest moment.
Speaker 1: And rap history and not talk about it unless you're
Speaker 1: the biggest artist in history of rap.
Speaker 4: Now do you feel like music wise, because you know,
Speaker 4: we've gotten some music this year, some good albums, some
Speaker 4: good music, but this is clearly a gap is clearly
Speaker 4: and we say there's no who other superstars?
Speaker 3: Yeah?
Speaker 4: Right, So do you feel like there is clearly a
Speaker 4: wide gap missing witness, no Drake album music to really play?
Speaker 2: So we need him?
Speaker 3: A lot of people don't feel like that.
Speaker 1: No, if they don't feel like that, they're not paying
Speaker 1: attention to the economy. Like Drake made artists that we
Speaker 1: might not have taken.
Speaker 2: A serious feel more serious.
Speaker 1: Like when Drake does a record with black Boy JB,
Speaker 1: like you look at him differently, like Drake co signed them,
Speaker 1: Like he got a hit, but Drake co signed them.
Speaker 1: So it's like, you need him because a Drake co
Speaker 1: sign is worth three years of a career, And if
Speaker 1: Drake just co signed you, that's three years of getting
Speaker 1: money right because of that, So I think we need him.
Speaker 1: I just I just wish he didn't take it so personal.
Speaker 1: Like if I was you, I would have I would
Speaker 1: have took it personally, but I would have never let
Speaker 1: them know I would have.
Speaker 2: I would have took Lucy in job. Let me tell
Speaker 2: you something.
Speaker 1: Michael Jackson was having problems with Tommy Mottola, and he
Speaker 1: was like, they not gonna oh y'all, not gonna oh y'all, y'all.
Speaker 1: They're not gonna treat me like I'm Michael Jackson. He
Speaker 1: flew to Japan, met with the Japanese family that owns
Speaker 1: Sony and got Tommy Mottola fired. That way from this
Speaker 1: dinner table. This motherfucker race, this motherfucker racist, he gotta go.
Speaker 1: They fired him. So imagine if you was Drake and
Speaker 1: you flew them. You don't think the owners of Universal
Speaker 1: the indeed, his daughter probably is obsessed with Drake, would
Speaker 1: love to sit probably get my hand job under the table.
Speaker 1: Why he's talking to the dad and then say, yo, bro,
Speaker 1: I don't like what they did. He would have got
Speaker 1: way more from it. But my thing was, you're acting
Speaker 1: like a spoil your child. When you are spoiled child,
Speaker 1: don't act spoil when you.
Speaker 3: Are spoiled, but by spoil the white.
Speaker 2: Because you've always won.
Speaker 1: The reason why he's acting like this is because this
Speaker 1: is his first time he took a real, genuine laws, so.
Speaker 3: He's always won because he was better than there.
Speaker 1: That's my point. I agree with you, But the one
Speaker 1: time you don't spoil like they gave it to none.
Speaker 2: But the one time, no, you're right.
Speaker 1: I think Drake is incredible, like the one he was
Speaker 1: in my top three until a lawsuit like that took
Speaker 1: him out.
Speaker 2: Yeah to me because like bro like y'all.
Speaker 1: Don't know a lot about me, but like the music industry,
Speaker 1: like they did me dirty in twenty twenty. They basically
Speaker 1: set me to die and I could have sued and
Speaker 1: probably got crazy money, but I know they would have
Speaker 1: never respected me because they able to have thought you
Speaker 1: need to sue a win. Nigga, I'm gonna get put
Speaker 1: a camera on me. That's a hip hop I'm gonna
Speaker 1: come back the rest of the world suit. But you
Speaker 1: like what you told me, right, But if we're in
Speaker 1: hip hop, you have to play by the rules or don't.
Speaker 2: And right now Drake is not playing about.
Speaker 5: The rules of hip hop because he's suing and I'm
Speaker 5: not comparing this to the Drake thing, but you're not
Speaker 5: gonna play about rules. All the hip hop artists that
Speaker 5: we love and respect have sued people before. I'm not
Speaker 5: saying it a rap battle. I want to make that clear.
Speaker 5: But let's not act like jay Z's not sued somebody before.
Speaker 5: Fifty Cents not sued somebody before like that.
Speaker 1: But I think when jay Z sued somebody, everybody feels
Speaker 1: like it's valid. I think this is the first time
Speaker 1: when no one feels his lawsuit is valid except for
Speaker 1: Drake's stands and his friends and him. If I think
Speaker 1: that the lawsuit is dumb, it's not gonna work.
Speaker 2: It goes go away profession wise.
Speaker 1: And my thing is is there, Drake is more powerful
Speaker 1: than Lucian Grange. Let me make this know. If I,
Speaker 1: by the way, Drake don't notice, he needs to notice.
Speaker 1: He is way more powerful.
Speaker 2: To Lucian Grange.
Speaker 1: Ever will be because Lucien only controls a back office.
Speaker 3: I think he knows that, which is why he shoot.
Speaker 2: I wouldn't have sued.
Speaker 1: I would have. I would have sat up on the
Speaker 1: table so I would what you're saying.
Speaker 5: But I's percentage of Universal's income per year.
Speaker 4: But back to the superstar thing, I think it's one
Speaker 4: for stars breed stars for sure, but do we I
Speaker 4: think it's clear now. And I laugh because you know
Speaker 4: a lot of my homies my chat, you know, they
Speaker 4: text me to yo yo, mall tell Drake, we sorry,
Speaker 4: we need him Brody twenty four, we all lied, like
Speaker 4: you know, it's like it's a lot of that. And
Speaker 4: I'm just laughing because they're saying, like we're getting good
Speaker 4: music and artists are dropping and you know, we're getting
Speaker 4: some good projects. But to what they're saying, it's it's clear.
Speaker 4: It's like, bro we need that.
Speaker 3: We need night from him.
Speaker 2: We don't need music. We need to excitement. Drake.
Speaker 1: He brings excitement like none of these like you got
Speaker 1: to remember, like yeah, is a great performer because Yay,
Speaker 1: watch Hove whole watch came. These other people ain't watching
Speaker 1: nobody like they're not watching. These young boys ain't watching
Speaker 1: Travis saying I want to be great like Travis. They
Speaker 1: just getting their money and saying I made three million
Speaker 1: dollars last year. You can't tell me I ain't a boss. Okay,
Speaker 1: you know you need to make three million dollars. The
Speaker 1: rest of your life every year for you to maintain
Speaker 1: the lifestyle you have right now, that three million will
Speaker 1: burn out real quick in six months if you ain't
Speaker 1: got three more coming in. So keep working, keep going.
Speaker 1: But I don't really think that's the full problem. Like, yeah,
Speaker 1: Drake is needed here, but Drake is also a legacy
Speaker 1: act now and was getting probably the longest run, the
Speaker 1: most dominant run we've ever seen in music. The issue
Speaker 1: is there's no one else to me like Drake, no matter.
Speaker 1: Let's take the battle out of everything, no matter what.
Speaker 1: Drake was eventually going to get to legacy era and
Speaker 1: he's about to be forty soon, like we're gonna get
Speaker 1: it's still no country for old men to some regards
Speaker 1: with new music. You take the battle out and Drake
Speaker 1: is still the biggest artist and no one has a
Speaker 1: weird perception of him. It's still like Dawg, like Drake
Speaker 1: can't keep the shit moving for the rest of our
Speaker 1: fucking life like it, no matter what people would have been, like,
Speaker 1: I don't know if I want the Drake coson on
Speaker 1: someone that's twenty one and Drake.
Speaker 2: Is formed that as talented, is he gonna be honest
Speaker 2: with you?
Speaker 1: That's another thing they did when they called his age
Speaker 1: out because you gotta remember drakedn age, Like, Drake was
Speaker 1: still like twenty five to me, right, and then they was.
Speaker 2: Like, he's thirty eight, thirty seven, Why has he messed
Speaker 2: with a twenty one year old?
Speaker 1: Then it becomes like, yo, he gave them to Ammo
Speaker 1: too much Ammo Like it was like he didn't have
Speaker 1: to play by the rules, so he didn't.
Speaker 2: And then once they started.
Speaker 1: Focusing on him and they realized how many rules he
Speaker 1: was allowed to break.
Speaker 2: I think that's what made aus peers come after him.
Speaker 2: It's jealousy.
Speaker 1: I ain't saying is wrong, but if Drake would have
Speaker 1: went against any other rapper in the world, we would
Speaker 1: not be sitting here. He only went against Kendrick and
Speaker 1: that was the only person you shouldn't have went again.
Speaker 2: That's it. I mean, I would tell you I want
Speaker 2: to tell some funny. Let me tell you some funny.
Speaker 1: I want to tell you the story about five years ago,
Speaker 1: I'm in the studio with a super producer.
Speaker 2: I'll tell you off camera who it is, but I'm
Speaker 2: not gonna say now.
Speaker 1: In a in a big songwriter, the producer was huge
Speaker 1: and they was arguing Drake versus Tupac, and the producer
Speaker 1: is from the old school, so he's arguing Pac and
Speaker 1: the songwriters from the new school. He's like Drake, Drake
Speaker 1: Trek and he starts screaming, you know, George Drake. So
Speaker 1: the guy got up and punched him in his mouth. Wait,
Speaker 1: it's a true story, no, ma, this is a true story.
Speaker 1: This in the studio. No no issue, No no, this is
Speaker 1: no This is a true story. By the way, this
Speaker 1: is five six years ago. And I'm gonnaell when I
Speaker 1: tell you who it is, I'm gonna laugh. But he
Speaker 1: punches him in his mouth.
Speaker 4: And producer punches the songwriter in his mouth, and the
Speaker 4: songwriter falls.
Speaker 2: To the ground, like what are you doing? Bro? What
Speaker 2: are you doing?
Speaker 3: Bro?
Speaker 1: And the producer stands over him and says, that's the
Speaker 1: difference between my generation your generation.
Speaker 3: Nigga.
Speaker 1: Keep that in mind, because that's really like, I came
Speaker 1: from a world where a nigga will punch you in
Speaker 1: your mouth. Yeah, you say something crazy, you might get
Speaker 1: pussing your mouth. And he got pushing his mouth. And
Speaker 1: as soon as he's like, what are you doing? Can
Speaker 1: I ask you what? The sentence was that got him punched. No,
Speaker 1: it definitely wasn't yo.
Speaker 2: No, it wasn't even that.
Speaker 1: He just was He was just yelling like yo, And
Speaker 1: the producers are yeller too when I tell you and
Speaker 1: be like, oh yeah, I know how he is.
Speaker 2: He yells too.
Speaker 1: So the other guy started yelling nigga, oh yo. He
Speaker 1: said what Yeah. He just pushed me in his mouth
Speaker 1: right front of everybody, and the nigga just fell to
Speaker 1: the floor and he was standing over him, and I
Speaker 1: swear to god, he was like, that's the difference between
Speaker 1: my generation your generation, little nigga. The little nigga got up,
Speaker 1: got up, was like he hear me no move. He
Speaker 1: hear me no move, and just walked out and said
Speaker 1: he'll never work with me again. That nigga ain't made
Speaker 1: no hit sense that songwriter, but the producer is fucking
Speaker 1: filthy rich.
Speaker 5: I gotta tell that story because it was like, there's
Speaker 5: a metaphor somewhere in this entire The whole point is that.
Speaker 1: The whole point is that you're gonna get punched in
Speaker 1: your mouth at some point for sure, and what you
Speaker 1: and what you do back is gonna tell us what
Speaker 1: generation you're from. Are you gonna get up and fight
Speaker 1: like a man? Are you gonna walk away? Are you
Speaker 1: gonna sue? That tells us everything.
Speaker 2: Oh you sue? Oh you my son of age. Oh
Speaker 2: you fight?
Speaker 1: You must be about to fight, okay you it's just
Speaker 1: the generations.
Speaker 4: But I get what you're saying. But I just think
Speaker 4: that also sued. Yeah, it's a difference. I just think
Speaker 4: that again because we hold Drake to this. You gotta
Speaker 4: be hip hop all the way through, right, because you're
Speaker 4: saying that if you can't sue, because that's not hip hop,
Speaker 4: that's not our culture. That's not But it's like we
Speaker 4: give everybody else a pass. They could do shit that's
Speaker 4: not hip hop, and it's like, nah, it's so good.
Speaker 4: You know what, Drake, what Jake Cole did is not
Speaker 4: hip hop. You're right, in my opinion, I agree, but
Speaker 4: nobody wants to call that out. Well what he did
Speaker 4: is oh no, he wants to protect his family, and
Speaker 4: you know he was. He saw that it was about
Speaker 4: to get ugly and nasty. I saw niggas die over.
Speaker 2: I agree.
Speaker 1: What was the number one sneaker from the nineties, Jordan's
Speaker 1: Barkley has sneakers? Barry Bonds, has Sneakers, Dan Santas has Niagas.
Speaker 1: But why was Jordan number one? Because he was winning?
Speaker 1: And that's my thing, Like like in my mind, if
Speaker 1: Drake is the only person the last twenty years have
Speaker 1: belonged to Drake for sure, like dog like dog one year,
Speaker 1: you take a who cares?
Speaker 4: But it wasn't It wasn't again, I think everybody you know,
Speaker 4: it wasn't the music. I think it was more so
Speaker 4: what he knows that the labels, that's we're doing. And
Speaker 4: like you said, he's more powerful than Lucian, so he's challenging.
Speaker 1: He only knows because they told things of all and
Speaker 1: I'm all to the biggest only because they told him,
Speaker 1: And they only told him because he's on their side too.
Speaker 2: Once he used you know, how to tell people.
Speaker 1: Remember the whole Ryan Kugler deal thing, and everybody's making
Speaker 1: a big deal of his deal. You know what pissed
Speaker 1: me off about it? Ryan Coogler is not the first
Speaker 1: person to get that deal. He's the first black person.
Speaker 1: Spielberg been having that deal. It just never when black
Speaker 1: people get it, it becomes a big fucking deal, Like,
Speaker 1: oh oh, it's a turning point.
Speaker 2: We get it. So that's what I'm saying.
Speaker 1: It's like he just he just shouldn't have went into it,
Speaker 1: and if he did, he should have took what came
Speaker 1: with it, kept them moving. He sit up with Kendrick
Speaker 1: and then kept it going like, oh hell yeah, let
Speaker 1: us make it do.
Speaker 5: Y'all think it's wild that Tommy Mottola was racist and gay.
Speaker 2: He was gay. I thought he was married to Mariah.
Speaker 2: He's gay.
Speaker 1: Sexual if you knew told the story how he became
Speaker 1: in power, he was. He's a He's a smart motherfucker
Speaker 1: because he only managed Hall.
Speaker 3: Of Notes, that's all he had, and then Mariah.
Speaker 2: He signed her and then he married her.
Speaker 3: Okay, yeah, Tommy Mottola is not gay.
Speaker 4: According Yeah, he's a heterosexual. He is a heterosexual male
Speaker 4: music executive.
Speaker 2: That's what he wants you to know.
Speaker 5: We we we're talking of Mike and you had the
Speaker 5: statement that rap is a joke. I know you didn't
Speaker 5: mean rap is a j but I did want you
Speaker 5: to expound a little bit on on that.
Speaker 2: Outside of anything we told with Drake and Kendrick.
Speaker 1: I stress that rappers should treat rap like wwe WWE
Speaker 1: proves that men just want to be entertained, like all
Speaker 1: those guys are friends behind closed doors, but we don't care.
Speaker 1: We love the characters, and I just think that if
Speaker 1: you play more into that. So like say, for example,
Speaker 1: if all this was happening and we knew Kendrick and
Speaker 1: Drake was somewhere laughing at us, we would see it differently, right,
Speaker 1: That's what I mean by wwe meaning like say, if
Speaker 1: y'all got something going on, and I'm like, who else
Speaker 1: got something going on? And then you find like, let's
Speaker 1: just do something against each other. I don't care, like,
Speaker 1: and now all of a sudden we're in the headlines
Speaker 1: and it's like we're making each other bigger than ever.
Speaker 2: For the moment to take drip records of sales. We
Speaker 2: all won.
Speaker 1: We ain't really beef from behind closed doors. It's over
Speaker 1: like who cares well? I mean that's happening on the
Speaker 1: Execs Stole we talked about Lucian. I mean his sons
Speaker 1: are on the three.
Speaker 5: Lucian has done monopoly. He has all a park place everywhere.
Speaker 5: When you're putting your son in your rival as the
Speaker 5: head of that. But here's the things. Are you signing
Speaker 5: six y nine and he's beefing with somebody on your
Speaker 5: son's label.
Speaker 2: Like, here's what people don't know. Everyone's laughing about it,
Speaker 2: but here's what people don't know about his son. His son.
Speaker 2: Lucien didn't want his son to go to Warner. He
Speaker 2: didn't want that.
Speaker 1: He just couldn't get the deal approved by the board
Speaker 1: because it was his son with his son wanted the
Speaker 1: boy was like, we're not giving that to your son. No,
Speaker 1: he's not getting that. So Warner gave it to him.
Speaker 1: That's why he couldn't get it. He didn't place his
Speaker 1: son there.
Speaker 2: He didn't.
Speaker 1: But I think that that also is like, look at
Speaker 1: Lucy and Lucian is probably about the exit warning I
Speaker 1: mean universal right now. He might be like that's what
Speaker 1: I'm saying, like he knows it. My thing is, Drake,
Speaker 1: if you mad at him, just don't say nothing. Get
Speaker 1: him on, not back here and fuck his wife or
Speaker 1: something like I'm dead that got him in the twenty
Speaker 1: v Hey, I would listen. My point is this, I'm
Speaker 1: gonna get your ass back somehow, Nigga. I might not
Speaker 1: get you back, I can't beat you over there, but
Speaker 1: I'm gonna get you back somehow. Drake could get his wife,
Speaker 1: fuck his daughter, dog's daughter who cares like something to
Speaker 1: hurt him, but not sue him.
Speaker 2: That's all I'm saying.
Speaker 5: But then y'all call it Drake Corney when he posted
Speaker 5: Lucian's daughter or whoever the fuck it was.
Speaker 1: When it's it don't matter what Drake anything Drake do.
Speaker 1: Right now, they're gonna say corny because of lawsuit. And
Speaker 1: that's what I mean by like, I hate that he
Speaker 1: did that cause it's like that follows them. Yeah, it's like, bro,
Speaker 1: you he too greatful that to follow him, But it's
Speaker 1: no choice because.
Speaker 2: Of how the culture is.
Speaker 1: It's like you could go nine hundred and ninety nine
Speaker 1: days being the best man on earth, good that one
Speaker 1: thousand day you have a day off, they turn on you. Yeah,
Speaker 1: that's fucked up. I feel if I'm Drake, I wouldn't
Speaker 1: even drop music lettle Hey, well, y'all nigga listen.
Speaker 4: That was That was another thing I was gonna get into,
Speaker 4: like do we feel like like should Drake even drop
Speaker 4: music anymore?
Speaker 2: Listen?
Speaker 1: Man? I told Joe just let us suffer, like, just
Speaker 1: let us keep it to Joe. And I'm gonna tell
Speaker 1: you all this. I can't. If I own the seven
Speaker 1: sixty seven plane, nobody could get me to respond. I
Speaker 1: will fly my plane over by your fucking house, call
Speaker 1: you and tell you look outside. I'm gonna pay the
Speaker 1: FCC fine, nigga, I don't give a fuck how much
Speaker 1: it costs. I want to just ride by and show
Speaker 1: you I could do what I want. Like, I can't
Speaker 1: be for nobody, I will not be for nobody ever
Speaker 1: in history. I feel like unless I'm be for another thing,
Speaker 1: I own a private jet like mine.
Speaker 2: But if that's it, nobody's on his level.
Speaker 3: But that's why.
Speaker 4: But that's why I respect it, because you see how
Speaker 4: you say that yeah.
Speaker 1: But because he he's hip, he cares about the coach.
Speaker 4: He carries that to a different level, Like how you
Speaker 4: say something to me, I'm coming at you like yeah
Speaker 4: to me. I think that's more commendable because he doesn't
Speaker 4: have to respond. He's at a level. But if he didn't,
Speaker 4: as a culture, we would have all said he I
Speaker 4: would sing it on camera.
Speaker 2: I'm gonna saying this on camera.
Speaker 1: Talking to you has made me feel more empathy for
Speaker 1: Drake than I ever felt that because you're right, It's like,
Speaker 1: that's what That's what I mean. I hate when people
Speaker 1: take my words out of like he's done it, he's done.
Speaker 1: If he doesn't drop like by the way, anybody has
Speaker 1: done that, they don't drop like like like you don't
Speaker 1: think Rihanna is a little scared, just a little, like
Speaker 1: what if they don't like this ship? Like I know
Speaker 1: they anticipating it, but once I put it out, there's
Speaker 1: no more anticipation, So you don't think part of us.
Speaker 1: Like when she was in every year album cycle, I
Speaker 1: was on every album. I love that cycle. Rihanna ain't
Speaker 1: dropped the album in ten years. Like of course when
Speaker 1: she comes she nervous. I won't play them games. I'm
Speaker 1: scared to death. Everybody could listen to my music.
Speaker 5: And as much as I pushed back on the mall
Speaker 5: with this entire Drake and Kendrick thing, which we can
Speaker 5: add that part you talked about superducers, which I'll tell
Speaker 5: you off Mike, Yeah, superducer that that is very much
Speaker 5: tied to that side. I saw on personally pulled me aside.
Speaker 5: He whispered my ears and said, oh it's right, m.
Speaker 4: Mmm, but see this, But because I've had the phone calls,
Speaker 4: but I know it's a lot of shit.
Speaker 1: I'll be like, I'm not even bringing up until.
Speaker 5: The internet, I won't believe anything I'm saying, though, Ya,
Speaker 5: your favorite producer over there was like, you're all right,
Speaker 5: you know what it is.
Speaker 2: You know what it is.
Speaker 1: The Battle They not like us, not like us as
Speaker 1: really the song that kind of pushed it because it
Speaker 1: was the first hit in the Battle.
Speaker 2: Everything else we was just listening to wait for what
Speaker 2: was next. Not like us.
Speaker 1: Was the first record that they left, and like nine
Speaker 1: months later we were still bumping it. So it's like
Speaker 1: we forgot it's a Drake this It's just a bop
Speaker 1: in our head. It's like Meek Mill dreams of all
Speaker 1: night Man. It's like, play that ship. We want to
Speaker 1: jump to it. But well, that's it represents something. That's
Speaker 1: where Drake mismanaged the entire thing. Another amazing MC said,
Speaker 1: they're they're both em c's. Drake ran into a writer,
Speaker 1: not an MC.
Speaker 2: A writing.
Speaker 5: He wrote the script of what was going to happen.
Speaker 5: Whereas Drake thought he was about dealing with Kendrick. He thought,
Speaker 5: because Drake is from hip hop, don't get it twisted,
Speaker 5: Drake is a fucking EMC was rapping on Dilla beats.
Speaker 5: When he came out, Drake thought, because I'm going against Kendrick,
Speaker 5: I'm about to do my rap shit, I'm about to
Speaker 5: have every on Tandra, I'm gonna do everything. And Kendrick
Speaker 5: knew that was coming and said, oh no, I'm gonna
Speaker 5: go in your world and.
Speaker 2: Make it hit.
Speaker 5: I'm about to do this, you know, to be felt
Speaker 5: like you know, you know, but that was the okie dope.
Speaker 5: That's why Kendrick was brilliant in his strategy. That's what
Speaker 5: I'm saying it Like, Yo, the lyrics on not Like Us,
Speaker 5: it's like the worst lyrics I mean, outside the third verse,
Speaker 5: but they're all bro just because he knew Drake was
Speaker 5: gonna be like, Yo, let me go try to outwrap
Speaker 5: Kendrick because I think Drake is just a formal MC
Speaker 5: as Kendrick is. But like, nah, if I'm Kendrick and
Speaker 5: I'm a clown and I mean that in a good way,
Speaker 5: and I'm a writer, and I know that Drake's gonna
Speaker 5: try to rap with me, Na, let me just go do,
Speaker 5: let me go do not like Us.
Speaker 1: And I tell you what it felt like, you know
Speaker 1: what I felt like? It felt like he got lined
Speaker 1: up in the hood right like slap boxing. You know,
Speaker 1: slap boxing, like slop box. You're getting the red right,
Speaker 1: and then he slapped and then all of a sudden,
Speaker 1: he punches you. They're like, what the fuck now, They're like,
Speaker 1: keep going. You're like, hold on, man, we supped to
Speaker 1: me slap boxing.
Speaker 3: This nigga just pissed me.
Speaker 2: Keep going. Now, you gotta fight.
Speaker 4: I said all the time that no matter what I
Speaker 4: think the coach was gonna say, Drake, they lined him
Speaker 4: up if he would have to. Rory said, made a
Speaker 4: hit or made us dance. Yo, this was trying to
Speaker 4: make you dance to make a hit.
Speaker 1: Can't win for losing, and Drake soul.
Speaker 3: No matter like.
Speaker 4: So to end it, like you said, at the top,
Speaker 4: when you're at the top, all.
Speaker 3: You can do is lose. That's why I want he
Speaker 3: did it.
Speaker 4: You know, I understand it, but I respect it because
Speaker 4: he kept it hip hop. He stayed in the battle
Speaker 4: no matter what. He didn't apologize, He didn't back down
Speaker 4: from nobody.
Speaker 2: Yeah, if you take an l when you was in
Speaker 2: the ring, I respect.
Speaker 1: Okay, one question I'm asking you that you might know
Speaker 1: the answer to case I'm just curious.
Speaker 3: Does he planning as a classic?
Speaker 2: Okay, no, I hope it is.
Speaker 1: But my question is does he plan on dropping Iceman
Speaker 1: while the lawsuit is still pending or do you think
Speaker 1: he's gonna wait for the lawsuit to end and then
Speaker 1: drop Iceman Because it's hard to drop Iceman and get
Speaker 1: it to work with the same people you're suing. That's
Speaker 1: what I'm asking Still.
Speaker 4: Drake though, Yeah, it's still Drake. I think no matter what,
Speaker 4: it's gonna work, the registers will ring. It's gonna be
Speaker 4: number one he's gonna have.
Speaker 1: You don't think they'll play dirty games and to compress
Speaker 1: him to maybe shadow ban him to make it a
Speaker 1: way if he does two hundred instead of five hundred.
Speaker 4: But this album was so anticipated, it's gonna break through.
Speaker 4: They're gonna try. They're gonna try.
Speaker 5: But even like Nokia, you saw the dirty games with that,
Speaker 5: and I hate that. I'm like on the Drake defending
Speaker 5: side of this, but I'm just in a rejective human being.
Speaker 5: No Kia was a huge hit. That would have been
Speaker 5: crazier if they weren't playing dirty games to block that
Speaker 5: record like No.
Speaker 1: Kia would have What did I miss. That s what
Speaker 1: I miss was hard. Niggas was like, that's not it.
Speaker 1: I'm like, but see, here's the one thing that happened.
Speaker 1: When he lost the battle, you gave us reason to
Speaker 1: question you. We never questioned you. Like when what I like,
Speaker 1: when I was questioning left foot step, that ship wouldn't
Speaker 1: work today.
Speaker 2: Half of his records will work won't work today. Like
Speaker 2: that's my point. It was we didn't.
Speaker 1: It was Drake, so we all accepted it. Now we're like,
Speaker 1: how you feel about this?
Speaker 5: No, there was just the time that left foot step,
Speaker 5: all that TikTok shit he was doing during the pandemic.
Speaker 5: I didn't care because I already know he has one
Speaker 5: of the greatest catalogs of all time. If you want
Speaker 5: to do left footstep with a fucking shikesty on your
Speaker 5: crib during pandemic, I don't hold that against I really
Speaker 5: I thought it was stupid, Like but like, I don't
Speaker 5: really care, But what did I miss?
Speaker 2: I thought that was hard?
Speaker 5: I know, but at that point to you're to what
Speaker 5: you're saying, it felt like a clean slate. To some degree,
Speaker 5: we're looking at a new Drake. You got to come
Speaker 5: with something crazy and no Kia was fire. I just
Speaker 5: think the labels did their their spear campaign during it
Speaker 5: in the same regard. But I do want to get
Speaker 5: off this to your point that you've said a bunch
Speaker 5: of times that we've also said. I think that battle
Speaker 5: ruined hip hop. It ruined everything. So I don't even
Speaker 5: want to talk about anymore.
Speaker 1: It hurts me to talk about it now because he
Speaker 1: might not ever get hip hop again the way we
Speaker 1: had it.
Speaker 5: I said after like that we could pull up the episode.
Speaker 5: I said, let's all enjoy this now because this is
Speaker 5: the last time we're going to see him.
Speaker 2: I agree.
Speaker 1: I think this was before the bat.
Speaker 5: I said, like that, this is the last time we're
Speaker 5: ever going to see him pop again, because you know
Speaker 5: what it is, no.
Speaker 1: Superstars has done after this. Yeah, it's hip hop. Was
Speaker 1: always the cool guy. So it's like, remember rock was
Speaker 1: running in the eighties and the nineties and actual roles
Speaker 1: and Welcome to the Drugs. It was like so different,
Speaker 1: and then all of a sudden, they was lame. They
Speaker 1: costumes looked lame, everything, but it was like played out
Speaker 1: And I think that that's what rap is right now.
Speaker 2: We just don't realize it yet.
Speaker 1: Because our kids still look like the rappers, but our
Speaker 1: kids are all famous now, like everybody's famous now, So
Speaker 1: I just think it's a I'm.
Speaker 2: Afraid for hip hop. I feel like.
Speaker 1: Until I see a label that has like a top
Speaker 1: dog type CEO, we're dead.
Speaker 5: I think it's going to go through the same cycle
Speaker 5: as as every genre really has and just go to
Speaker 5: legacy and there'll still be some young acts there. But
Speaker 5: we're now seeing because hip hop is so young, we're
Speaker 5: seeing the Nass and the jay Z's age in.
Speaker 2: A cool way.
Speaker 5: Yeah, like if I mean, obviously Nas is an investor
Speaker 5: in ring camera.
Speaker 2: He doesn't even go intour, but.
Speaker 5: We're if we needed him to be what Bruce Springsteen
Speaker 5: is as far as that, like my dad go to
Speaker 5: MetLife loving.
Speaker 2: Bruce is the cool, like the boss he could be.
Speaker 5: He could wear a fucking button up shirt, but just
Speaker 5: sit there with a guitar and he'll be cool.
Speaker 2: If Nas needed to do that.
Speaker 5: I think hip hop is starting to age that way
Speaker 5: where I think KRS and Kane didn't get that that
Speaker 5: opportunity because they were knocking the door down at the time.
Speaker 5: I think if Elvis Uh lived, I don't think he
Speaker 5: would have been this cool.
Speaker 1: Legacy act that y'all think he would have fuscated it
Speaker 1: because because you get a chance to get out of shape,
Speaker 1: the hairs get gray, stomach could go out, and it
Speaker 1: becomes like you don't.
Speaker 5: Look but now, but now you'll get grateful dead leads
Speaker 5: that like people that can now tour in rock as
Speaker 5: legacy acts.
Speaker 2: I should even kiss, will take the makeup off, go
Speaker 2: do the thing.
Speaker 5: Now we're seeing rap do that because it's such a
Speaker 5: young genre. So I don't think it's over in that regard.
Speaker 5: Legacy is just starting. His hoop is doing roots picnic
Speaker 5: and that's gonna be old music.
Speaker 2: Okay.
Speaker 1: So I'm gonna tell you what I think, because you're right.
Speaker 1: I'm not saying hip hop is over. I'm saying hip
Speaker 1: hop the genre of music is done. I think hip
Speaker 1: hop has. So you gotta remember, first of all, like
Speaker 1: my kids are in the culture. Like probably if you
Speaker 1: had kids, he's in the culture right like you have.
Speaker 1: So my kids when Drake and Kendrick was dropping, my
Speaker 1: son is the one that called me when family matters dropped, Yo, Dad,
Speaker 1: it's not gonna listen Like my son is sixteen at
Speaker 1: the time.
Speaker 2: It's like we in the culture together.
Speaker 1: Now, when I was a kid, my mother was listening
Speaker 1: to Anita Baker and Luther Vandraws, and I was listening
Speaker 1: to rock Camp. Now me and my kids are listening
Speaker 1: to the same thing. So I think hip hop has
Speaker 1: an opportunity to spread, but we're so used to we
Speaker 1: trying to go through the roof and it's like, no,
Speaker 1: there's no more roof, the ceiling is up there. All
Speaker 1: we can do is just populate the floor were on
Speaker 1: right now.
Speaker 5: It's old, I believe, going through the same cycle of
Speaker 5: every genre, and unfortunately hip hop is hitting the worst
Speaker 5: time in history where music is meeting commerce. So in
Speaker 5: twenty years, Kendrick's going to do the thirty year anniversary
Speaker 5: Damn tour and everyone to be there.
Speaker 3: Yeah.
Speaker 5: But as far as the young version of keeping the
Speaker 5: genre going, I don't know where that's going because everything's
Speaker 5: content based. And now you're running into Lee or Cohen,
Speaker 5: who's the head of YouTube music, saying we're not focused
Speaker 5: on the songs. Yeah, so it's it's fucked not because
Speaker 5: of a hip hop reason, it's fucked because of of
Speaker 5: the But but you know what I say.
Speaker 2: The playing field that we're in.
Speaker 5: But hip hop will live for hip hop is is
Speaker 5: going to drive towards some point like hip hop has
Speaker 5: always been the driver.
Speaker 1: I can't think of anything that pop music made popular, right,
Speaker 1: like a sneaker, like when Will Smith goes men in
Speaker 1: Black and all of a sudden, we sell three million
Speaker 1: rate band glasses in the following few months, like hip
Speaker 1: hop is the only Like let's be clear, like let's
Speaker 1: just say it, like the black man is the coolest
Speaker 1: man on earth, right, any table at a black man too? No, no, yeah,
Speaker 1: for sure, But I say any table that a black
Speaker 1: man is at that table, there's there's eight other races there.
Speaker 2: They all look cooler because a black man is there.
Speaker 1: So like that's kind of like our currency. So I
Speaker 1: don't want to just ran on, but like black men
Speaker 1: are to me, hip hop is our extract. And I
Speaker 1: feel like, yeah, man, he just got to come on board, bro,
Speaker 1: Like like I love I love Drake. I just I
Speaker 1: just wish that he understood that it's not personal. From
Speaker 1: from Canada, so you don't know how we do in
Speaker 1: the States. In the States, we joned each other like
Speaker 1: I'm gonna snap on you from the beginning to the end.
Speaker 1: Like my best friend. The first thing he said to
Speaker 1: me was a big head motherfucker, where you think you going?
Speaker 1: And he joned me the whole walk home from the
Speaker 1: school bus. And I just don't think Drake understands that.
Speaker 1: In America, we're gonna laugh at you from time to time.
Speaker 4: I know, I think he understands that. But ain't nobody
Speaker 4: joking with pedophile though that's true. We've never joked with that.
Speaker 4: You can't tell me one time growing up somebody that
Speaker 4: is so chester to the Molesta, that's so true.
Speaker 3: When you ever heard that.
Speaker 2: That's true.
Speaker 3: You don't play with that.
Speaker 1: That's not something we play with ill he plays with
Speaker 1: that though. The nigga that want you to get in
Speaker 1: the ring and fight him, that's why he did it.
Speaker 3: Listen, That's why.
Speaker 2: That's what's back.
Speaker 3: I get it.
Speaker 1: Dude that's been in the back lifting weights, doing burbies,
Speaker 1: that can't wait to fight somebody.
Speaker 3: I understand.
Speaker 2: Yeah, that was the problem. He just we can wake
Speaker 2: to fight somebody.
Speaker 1: He needed that money, No, but that was the problem
Speaker 1: with the entire thing. He knew he said it.
Speaker 5: Rudy, I know you got a thousand records sitting in
Speaker 5: there hard drive. Why would you fuck with that person,
Speaker 5: that person waiting to do this.
Speaker 3: I'm a rapper, I'm apper, just leading issues.
Speaker 2: I respect I know I respect that as well.
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Speaker 5: Ray, you have posted a rapper that we love supported
Speaker 5: for a long time herel Russell. You posted him a lot,
Speaker 5: You've talked about him a lot. How have you felt
Speaker 5: outside of Hill signing with Rock? And then the Lil
Speaker 5: Wayne comes you're heaving, said, I just want to make
Speaker 5: that clear.
Speaker 1: You are.
Speaker 5: I just want to I just want to make that
Speaker 5: just so you feel comfortable with the couch. Everyone here
Speaker 5: is heaven, said, I just want to make that, make
Speaker 5: that very clear.
Speaker 1: How have you.
Speaker 5: As someone that has coached a lot of people's careers. Yes,
Speaker 5: And we love Larrussell so much. That's why I like
Speaker 5: love him. I hate that he's going through some shit
Speaker 5: even though he's a human being and be fucking up
Speaker 5: the same way I do.
Speaker 2: With the attention he.
Speaker 3: Has on him.
Speaker 1: Now, has he been handling things?
Speaker 2: Okay? You know what I think he has.
Speaker 5: I just want someone to put him like in a
Speaker 5: just give him a nuggie and be like, yo, you
Speaker 5: are you shut the fuck up?
Speaker 3: Okay.
Speaker 1: So let me tell you that the greatest thing an
Speaker 1: artist can do is draw a line. And it's saying
Speaker 1: and say I'm over here. That's the greatest thing the
Speaker 1: artists can do. Like that means you know your your audience,
Speaker 1: you know who you're making it for, you know everything.
Speaker 1: So to me, l Russell, to me is he's finally
Speaker 1: drawn his line. He had it, like he's like so
Speaker 1: like he's saying things like, I'm not gonna lie that
Speaker 1: Hitler is Heaven said. I understood where he was coming from,
Speaker 1: but he has to understand that that's like a white
Speaker 1: man saying every KKK man is Heaven said, and we
Speaker 1: would be offended by that. So I get what you're
Speaker 1: trying to do, but just because you're trying to do
Speaker 1: good doesn't mean that you don't hurt people. So to me,
Speaker 1: that was the only thing he said. Well, I was
Speaker 1: like the little Wayne thing. I agree with, right. I
Speaker 1: just I think that Lil Wayne is a great rapper.
Speaker 1: But I don't think that Lil Wayne. I don't even
Speaker 1: want to say this because it becomes bad. I'm just
Speaker 1: saying Lil Wayne can rap. That's what he's great at rapping.
Speaker 1: I think that we like other people because of the
Speaker 1: character they also play.
Speaker 3: Like.
Speaker 1: I don't just like jay Z as a rapper. I
Speaker 1: like the character he plays. I don't like Yay as
Speaker 1: a rapper. I like Wayne as a rapper. I don't
Speaker 1: like the character he plays where he's like I don't
Speaker 1: like think about it. He's like Black Lives Matter. Was
Speaker 1: that Like he's just never been with us. He's always
Speaker 1: kind of been like, man, I sit in my own
Speaker 1: corner and do my own thing, and he's been able
Speaker 1: to get with that. But I don't think that's not
Speaker 1: why I would ever put him in that same space.
Speaker 1: And so when someone like Larrussell says, who got to
Speaker 1: remember listeners? I love pak more now than I did
Speaker 1: when I was a kid. When I was a kid,
Speaker 1: I loved him, but as a man, I really love
Speaker 1: him because I'm like, man, this man was talking some shit.
Speaker 1: He was twenty two twenty three talking shit that sell
Speaker 1: affects me today.
Speaker 2: So what I'm saying is to look at that from
Speaker 2: the Russell standpoint.
Speaker 1: You're getting older, you becoming more of a man, and
Speaker 1: now you're looking at your idols like, damn, that's what
Speaker 1: he did. I wish you would have did this. So
Speaker 1: I know people judging him, but that's what happens when
Speaker 1: you grow. You got to think about this whole Probably
Speaker 1: grew up loving Big Daddy Kane and Rock Him, but
Speaker 1: at some point you got to measure yourself against them
Speaker 1: and be like, nah, I don't like what they did.
Speaker 1: I like what I'm doing. And I think that's what
Speaker 1: Larussell is. And I think growth hurts no matter what
Speaker 1: any if you think about the time where you probably
Speaker 1: got to the furthest you was probably going through the
Speaker 1: most you've ever went through in that moment. So growth
Speaker 1: hurts anyway, bro, So to me, L Russell is just
Speaker 1: growing and now there's a line in the sand where
Speaker 1: everybody was behind him, like we love him, but now
Speaker 1: it's people over here that don't like him, and those
Speaker 1: people get that's what drives an artist. Go back to
Speaker 1: the WWE thing. Like my favorite wrestler of all time
Speaker 1: is Stone Coach Steve Austin. He's the greatest heel ever.
Speaker 1: I don't like a baby face.
Speaker 2: I like heel.
Speaker 1: So it's like you can play different you can play
Speaker 1: different sides of the fence and still win.
Speaker 5: And yeah, yeah, all right, yeah, we are saying the
Speaker 5: same thing with the L Russell part. I forget what
Speaker 5: he rapped about, forget the Wayne shit because I agree
Speaker 5: with Wayne thinks.
Speaker 2: Well, like I kind of looked at Wayne inside Ray.
Speaker 3: Was mad Wayne didn't get the super Bowl.
Speaker 1: Nah, no, no, no, I I don't think Wayne. I
Speaker 1: don't think Wayne should do the super Bowl because Wayne
Speaker 1: should never do. His vocals are so hard to follow,
Speaker 1: Like imagine him singing a million like if you thought
Speaker 1: they had a problem with Kendrick singing damn and we
Speaker 1: imagine that I being in over the like it would be.
Speaker 2: I just don't think he should do the super Bowl.
Speaker 3: Wayne should not do it.
Speaker 2: I don't think.
Speaker 4: And that's okay, that's what everybody's.
Speaker 1: Not meant for the super Bowl, Like the super Bowl
Speaker 1: is everybody. It's not just one corner of the world.
Speaker 1: Because of low Wayne deserves this. So this kid Rocky,
Speaker 1: because he's that, he's Lil Wayne to that world.
Speaker 5: Well, I mean, kid, that's what I didn't even see
Speaker 5: bad Bunny. I saw Marlon Marlon uh, but not with
Speaker 5: the Russell ship. I guess it's just interesting to see
Speaker 5: how somebody is finally dealing with not being a darling.
Speaker 2: I love that.
Speaker 5: That's why I'm observing this the Russell ship. And we've
Speaker 5: clowned him after he said that ship, but we support
Speaker 5: and love La Russell. I'm just observing somebody finally not
Speaker 5: being darling and how they handle that, Like it's not
Speaker 5: just a woman thing. But I judge anyone how they
Speaker 5: deal with attention. Yes, that's a attention, you said attention.
Speaker 5: That's really I like that. That's how people deal with attention.
Speaker 5: Is is kind of how I view them.
Speaker 1: Yes, that's that's who you are, Like, I know who
Speaker 1: you are once once you have but you have the light.
Speaker 5: Yes, Like how are you in this regard now? I'm
Speaker 5: not saying that in Larussell's case because Larussell's had a
Speaker 5: bunch of attention on him.
Speaker 2: I'm looking at now how you deal with negative attention because.
Speaker 5: You have been nothing but as rightfully so, you started
Speaker 5: this shit in your backyard. You deserve every bit of
Speaker 5: flower you've gotten in this entire time. But that's not
Speaker 5: how the world works. Now, you say one motherfucking thing wrong,
Speaker 5: which is kind of true about Wayne, or you say
Speaker 5: that dumb ass shit. I'm not judging Larrussell's rhymes based
Speaker 5: off that bumb ass Epstein shit because l Russell has
Speaker 5: had ten thousand hours of amazing rhymes. That makes sense.
Speaker 5: You're just an idiot and that we understand what you
Speaker 5: were saying.
Speaker 1: Stop it.
Speaker 5: Yeah, I'm judging Larrussell right now of how he's dealing
Speaker 5: with negative pub what you think through the whole thing.
Speaker 5: I think that's what separates everybody. I think jay Z
Speaker 5: got killed, came out and we saw how he pivoted
Speaker 5: and said, we're doing streets is watch him? Yeah, he
Speaker 5: knows how to pivot once you finally get some negative shit.
Speaker 5: To me, that defines what an artist is. And I'm
Speaker 5: finally judging Larussell. How are you going to figure out
Speaker 5: for the first time, not being the darling independent rapper?
Speaker 5: How are we moving now? Because it was stupid? Stop
Speaker 5: trying to explain. I don't know what Heaven sent me.
Speaker 1: Yo.
Speaker 5: It was dumb. It was dumb. It's not profound. I'm
Speaker 5: sorry what you said. We're not profound, mister school, which
Speaker 5: we all do. We all missed the market. Come on,
Speaker 5: I'm never judging somebody missing, but how you.
Speaker 2: Want to move?
Speaker 3: We all missed the mark.
Speaker 1: But but but to me, I think l Russell is
Speaker 1: fine becausel Russell is a household name in the hip
Speaker 1: hop space. And none of us probably know any of
Speaker 1: his music, which means we hear him talk that, we
Speaker 1: don't hear him rap.
Speaker 2: We know what he does, like I know a few
Speaker 2: of his songs.
Speaker 1: But I'm saying you can't pay Larussell puts out eighty
Speaker 1: songs a year, like he has a whole different model.
Speaker 3: Right.
Speaker 5: That was my first conversation with Rest in Peace d Hovane,
Speaker 5: which was which was his manager.
Speaker 1: At that point. So I can't keep up with this output. Yeah,
Speaker 1: he he's putting out so much music.
Speaker 5: I'm paying attention more to what he's doing in the
Speaker 5: backyard and what he's saying saying.
Speaker 1: I was trying to keep up with it. He was
Speaker 1: putting out like ten EPs in like six months.
Speaker 2: Yeah, six month period.
Speaker 1: He's playing a different game. He's treating music like a
Speaker 1: I want to say, like a hustle. But he's treating
Speaker 1: it like it's his trap. And he's playing a different game.
Speaker 1: And I don't think this the Hitler thing is gonna
Speaker 1: it's gonna blow over because he's not going to stand
Speaker 1: on it like YA did. Like he's not going to
Speaker 1: stand in it. He's like he's talked about it, because
Speaker 1: remember what you saw what he said. He said, he said,
Speaker 1: I was just trying to say they haven't said because
Speaker 1: everybody that's boring is having sent that they become evil.
Speaker 1: But you playing a game with words that can hurt people.
Speaker 1: And that's why I'm like, he missed it.
Speaker 5: But he's he's acting like he's saying something profound. And
Speaker 5: we talked of the last episode. Even though I disagree
Speaker 5: with a lot of what Yay said, at least ye
Speaker 5: started a conversation that came from an actual perspective point
Speaker 5: of view. You just saying everybody's having said like you
Speaker 5: arguing with us being mad at that.
Speaker 1: It's like, though you didn't say anything profound, that was
Speaker 1: the first time, you know what, I have no perspective
Speaker 1: on this.
Speaker 2: I'm gonna be honest with you, La Russell.
Speaker 1: I don't think the Lil Wayne thing was I didn't
Speaker 1: think he thought I was gonna do what it is
Speaker 1: because I think he was telling his truth and that
Speaker 1: was unfortunate. But I think this time is the first
Speaker 1: time where he he's learning, Like this is his first
Speaker 1: time he put his foot this mouth and he's like, oh,
Speaker 1: because they're not gonna he's gonna lose something for that,
Speaker 1: Like he's probably already lost him He's probab already lost money.
Speaker 1: We don't want you to do a show. Probably at
Speaker 1: Missfu he was gonna get twenty five thoughts. He probably
Speaker 1: missed some money already because of it.
Speaker 2: But I just.
Speaker 1: To me, this is the first time we're gonna see
Speaker 1: how he handles it, And I think.
Speaker 2: He's a great talker.
Speaker 1: I just think that he should say I fucked up,
Speaker 1: keep it going, But he has this silly side to him.
Speaker 1: We'll be like, what's wrong, let's talk. I don't think
Speaker 1: he should do that this time. I think he should
Speaker 1: just let it go.
Speaker 4: I'm on the opposite side of it, only because l
Speaker 4: Russell was so self built. I don't think nobody that
Speaker 4: supports Larrussell's music, that knows his music will stop listening.
Speaker 3: Of course, I don't think.
Speaker 4: Nobody that has been to his backyard the goola will
Speaker 4: not go anymore.
Speaker 3: I don't think that l Russell loses anything.
Speaker 4: I think people that really don't care about any of
Speaker 4: the shit La Russell was saying are the only ones
Speaker 4: that all of a.
Speaker 1: Sudden care about. Right Whatlla Russell was saying.
Speaker 4: I don't think anybody cares about this shit the way
Speaker 4: they're trying to pretend they care about it.
Speaker 5: I think that Epstein ship was the dumbest thing ever.
Speaker 5: I'm sitting here, I'm a Larrussell supporter.
Speaker 3: Same aaa.
Speaker 2: I thought it was stupid, but it would never change
Speaker 2: my mind. It's not going to I'm.
Speaker 1: Like, I'm here to supports something that needs to be
Speaker 1: some ship. But all right, uh, there is not one
Speaker 1: celebrity that has ever lived that I agree with everything
Speaker 1: they said and did.
Speaker 3: Nobody, no personal.
Speaker 1: We live in society now where we think if we
Speaker 1: don't agree, that means we don't support and I think
Speaker 1: that we got to lose that like it's okay to disagree.
Speaker 1: He says something dumb. Everybody does. Everybody does something dumb.
Speaker 1: It's how they recover afterwards that we should focus on.
Speaker 1: And to me, I think he deserves the benefit of
Speaker 1: the doubt because he's been after us, he's been talking,
Speaker 1: and he ain't fucked up.
Speaker 2: Literally, he ain't said nothing crazy. But also let's also
Speaker 2: be a beautiful example of how you should move.
Speaker 1: Let's also be clear, La Russell is he's gonna learn
Speaker 1: this because he's with Hove now, he's under the microscope.
Speaker 2: Everything he do, they gonna think rock Nation town.
Speaker 3: That's the difference.
Speaker 2: That's the difference.
Speaker 1: So I think that I think that he if he's smart,
Speaker 1: he turned it on because he's like I want rock Nation.
Speaker 1: They gonna think I'm They gonna they might as well
Speaker 1: do some mafioso type shit anyway, because y'all don't think it.
Speaker 2: I could see him doing that.
Speaker 5: You know what's so fucked up about the position Lar
Speaker 5: Russell's in is what he said, the Wayne thing. I
Speaker 5: know for a fact that there were people backing that
Speaker 5: clip for a smear campaign because he was signed to Jay.
Speaker 5: Mm Now with that said, with his Epstein thing, where
Speaker 5: it's catch twenty two with the internet, now you have
Speaker 5: that already, I'm signing here. Now I'm getting a smear
Speaker 5: campaign on x Twitter because I'm signed with him. Nobody
Speaker 5: give a fuck about that Wayne. Yeah, nobody really cared
Speaker 5: about that Winge shit. It was a smear campaign behind
Speaker 5: it for sure.
Speaker 3: Yeah.
Speaker 5: Now I say something about Epstein and now the smear
Speaker 5: campaign is Jay told him support like, how can you
Speaker 5: even And I'm saying what he said, what's stupid? But
Speaker 5: it's now to your point, being under the microscope with
Speaker 5: everything rock Nation. That's why I laugh. People think rock
Speaker 5: Nation has way more power than it does. And I'm
Speaker 5: telling you the people against rock Nation are doing way
Speaker 5: more smear campaigns than rock Nation is doing.
Speaker 2: Y'all.
Speaker 1: I could tell you, I'll give you some insight on
Speaker 1: rock Nation. From that standpoint, jay Z is hated amongst
Speaker 1: his peers because he's the only one that's famous. So, like,
Speaker 1: jay Z, what do you consider it's pierous when you
Speaker 1: said that, the CEOs of the labels Lucien Lucien, the
Speaker 1: see like they all are trying to kill his name
Speaker 1: because he beats them every time. And y'all got to
Speaker 1: spend two million to get with Jake has spent half
Speaker 1: a million again because he's j So they gonna always
Speaker 1: hate on us. So jay Z. I remember being in
Speaker 1: the staff meeting with the CEO of a company Swear
Speaker 1: to God, just says it in front of everybody. I
Speaker 1: say something about jay and they was like, nobody wins
Speaker 1: when they do business with Jay's like in front of them, Like,
Speaker 1: yall remember this, Like this is a CEO but major
Speaker 1: label talking in front of fifty of his employees. Nobody
Speaker 1: wins in business with jay Z. That's why we don't
Speaker 1: do business with him. He's the only one that wins.
Speaker 2: That's how he is.
Speaker 1: And it's like, why the fuck would you say that
Speaker 1: in the like, but that's the ship we're talking about.
Speaker 1: You have to somehow discredit him because the work. Let
Speaker 1: me tell y'all something, If Rock Nation gets one win
Speaker 1: the Big Three on Trouble.
Speaker 2: One, not not this version of rock Nation. I'm not talking.
Speaker 1: About with whole leading J Cole, this my little I'm
Speaker 1: talking about this staff, this team.
Speaker 5: If they break, something's over. The Title was the start
Speaker 5: of that, and that's why I I respect jay Z
Speaker 5: for so many things. Starting Title, to me was the
Speaker 5: most gangster shit he's ever done in his entire I
Speaker 5: thought that was a bad move.
Speaker 2: Fucking like boy.
Speaker 1: Why it didn't work out because now the reason I
Speaker 1: thought it was a bad move was because the way
Speaker 1: he did it.
Speaker 2: The marketing plan was the worst thing ever.
Speaker 1: So if jay Z would have started Title and said,
Speaker 1: I'm going to create a fun artist is going to
Speaker 1: eat from everyone type thing.
Speaker 2: But jay Z did what that.
Speaker 1: He has a famous line, less is more right, So
Speaker 1: he had so you pick, hand picked the people you
Speaker 1: want to be on this table with you, and now
Speaker 1: you got twelve of the biggest artists in the world.
Speaker 1: But the other nine hundred and ninety five that are
Speaker 1: out there like, we never fucking with you, we never
Speaker 1: And Title paid more than everybody else. But it was like,
Speaker 1: it's just about to say, you think about that. You
Speaker 1: know that artists out bro way more than anything about this.
Speaker 1: Why an artist not telling everybody to listen to the
Speaker 1: music on title, Well, because jay Z picked the artists
Speaker 1: that he wanted to represent title and that was the
Speaker 1: people that I was ushered and Nicki Minaj's, the people
Speaker 1: that signed the pay Alicia Keys, the people that owned it. Okay,
Speaker 1: I Prince, I think Prince was.
Speaker 3: No Prince was?
Speaker 4: Did I think Prince was after the release the press release?
Speaker 1: I know Madonnague I think he may have passed, like
Speaker 1: maybe the same year. Yeah, but I know madonad was.
Speaker 3: Prince was on stage.
Speaker 5: Hear me out, worst marketing plan ever when they had
Speaker 5: everybody on stage there, because as a consumer, we looked
Speaker 5: at it like, why are all these millionaires complaining? It
Speaker 5: was the same way when Talica did Napster and it
Speaker 5: was like like I was Metallica was, I was downloading
Speaker 5: the kaza.
Speaker 2: Metallica, I'm like, I know, kids money, I'm downloaded.
Speaker 5: This hit the marketing plan as as far as that
Speaker 5: of what it looked like to consumers, not what it was.
Speaker 2: I'm talking about what I'm a consumer.
Speaker 5: It's a bunch of millionaires up here telling me they
Speaker 5: not making enough money, which is true true, But Jay
Speaker 5: at that exact same time, was also dealing with Apple
Speaker 5: about to start Apple Music, and knew that Apple Music
Speaker 5: was going to start to do their exclusive deals.
Speaker 2: They did one with Chance, they did one with Drink.
Speaker 5: Everyone knew that these DSP wars were starting out as
Speaker 5: exclusive deals. You have to pay for my app to
Speaker 5: get that. So Jay At, being the genius that he is,
Speaker 5: is saying, Yo, Nikki, I will give you steak in
Speaker 5: this and we'll put all of our albums through this
Speaker 5: entire thing. And you know who, ironically, is the only
Speaker 5: one that ever stuck to that, not even Jay Jay
Speaker 5: didn't even stick to it.
Speaker 2: Beyonce.
Speaker 5: M you couldn't get lemonade off top. Beyonce is the
Speaker 5: only one that stuck to that motherfucking deal. If everyone
Speaker 5: stuck to that deal that was on that stage, we
Speaker 5: would be having a different conversation. And I don't know
Speaker 5: the backs, I don't know why they didn't, and it's
Speaker 5: not my business to know that.
Speaker 2: I agree.
Speaker 5: I'm saying what Jay was trying to do was one
Speaker 5: of the most gangster shit I've ever seen in my life.
Speaker 5: Going against the Big three period, like you're going against
Speaker 5: you're going against Spotify in the whole country of fucking
Speaker 5: Sweden at this point, if he would have gotten everyone
Speaker 5: to stick to that exclusive plan, he didn't even stick
Speaker 5: to it.
Speaker 2: I say, but why didn't he?
Speaker 1: Because they his wife is they know he was the
Speaker 1: only one that stuck to it.
Speaker 2: That's real.
Speaker 1: I just think I just think that that was a
Speaker 1: bad move. I think the way he did it was bad.
Speaker 1: I think he still I wish you didn't sell it
Speaker 1: because I.
Speaker 2: Think that I'm glady.
Speaker 1: I think that the time right now to get behind
Speaker 1: title because Spotify is kind of like the reversal now, raight,
Speaker 1: I hear you, But consumers are based on routine, and
Speaker 1: at that point everyone was scrambling to hey, are you
Speaker 1: on Spotify or you on Apple? Title would have been
Speaker 1: the time to do that if all of our favorite
Speaker 1: artists only had exclusive albums.
Speaker 5: On that point, we're too programmed. This is my phone.
Speaker 5: I got Apple Music, Spotify. If you bring me a
Speaker 5: new DSP, I'm not signed up for it. But like,
Speaker 5: I'm just not.
Speaker 1: What if every artist said to you, What if every
Speaker 1: artist said, we don't we know you don't care where
Speaker 1: you listen to music Spotify, Apple, Twitter or whatever, But
Speaker 1: if you listen on title.
Speaker 2: It means more to so please good a title.
Speaker 3: I think.
Speaker 5: No, that's where you get Patreon, That's where you get
Speaker 5: those those paywall things that are important. I'm saying Jay
Speaker 5: was trying to do something that we complain about. Why
Speaker 5: don't artists have unions? Why don't everyone do it? Jay
Speaker 5: tried to do that, and no one stuck to the plant.
Speaker 5: And again I think Jay had horrible marketing with that. Yeah,
Speaker 5: that's what I don't have my guys with the masks
Speaker 5: on telling me they're poor, Like I just I'm.
Speaker 1: Cool, we're poor, which you guys own private jets. We
Speaker 1: don't want to feel sorry for none of you. Yeah,
Speaker 1: like I don't want to see Diplo tell me about
Speaker 1: the ship. I'm just saying that he tried, and that
Speaker 1: time is past.
Speaker 2: It's over.
Speaker 5: It's Spotify and Apple, and that's just the world that
Speaker 5: we live in the same way that it went from
Speaker 5: HBO go now it's Max now, it's everything is just
Speaker 5: falling under the same everybody.
Speaker 2: Trying to figure out what they're going to be. We
Speaker 2: don't know yet.
Speaker 1: Everybody's like, I don't think the music business though, we
Speaker 1: still try to figure out.
Speaker 2: I think Iceman is going to tell.
Speaker 4: Us, well, I want to think that's supposed to put.
Speaker 4: I cannot wait until this album come out because I
Speaker 4: want to have a conversation with you.
Speaker 2: Bro, liter Cup anytime, and y'all come to that Lanta.
Speaker 1: We follow each other like, Bro, y'all, I love this
Speaker 1: shit because y'all are peerist. No matter what, I like
Speaker 1: peerists like keep it pure.
Speaker 3: Absolutely, don't.
Speaker 1: Don't dilute the waters for yourself because that's cheating. Like,
Speaker 1: just keep it pure, bro, Like, as long as it's pure.
Speaker 1: Everybody got a chance to win. It's like sports. It's
Speaker 1: like just gets nigga. Everybody get a chance to win.
Speaker 1: Don't just cheat for one person.
Speaker 4: We're gonna were gonna have a good We're gonna have
Speaker 4: a conversation once this Iceman album dropped. I'm coming back
Speaker 4: once everything happens, please, Like, I can't. I can't wait
Speaker 4: to sit next to Ray and then have another conversation
Speaker 4: about you know, everything that has transpired.
Speaker 2: You know he've from the Bronx on the Love Really
Speaker 2: Patterson projects.
Speaker 3: Nah.
Speaker 1: I went to PSA team, I graduated, I went to
Speaker 1: one eighty three middle school, junior high school. I left
Speaker 1: the Bronx when I was twelve, right after my twelve birthday.
Speaker 1: Oh wow, and I talk like that I loved. Let
Speaker 1: me tell you something I loved. I was in New York,
Speaker 1: New York, New York from twelve to fourteen. When I
Speaker 1: came to some of that Biggie dropped, Juicy dropped. That's summer.
Speaker 1: Biggie had New York on fire. I came to see
Speaker 1: my family. I was New York all day. I hang
Speaker 1: around my cousins. They like, you old country motherfucker. And
Speaker 1: I was like, damn, like I'm representing you, ain't you
Speaker 1: country ass nigga? That was like shit, I might as
Speaker 1: well be from Atlanta. Y'all are gonna represent. I can't represent.
Speaker 1: And I always say, bro, if you go to passing
Speaker 1: projects right now, you might run into a cousin of mine.
Speaker 1: Might one out of a million chances maybe. But if
Speaker 1: you go anywhere in Atlanta, Georgia and you say my name,
Speaker 1: they all see me grind. That's why I claim Atlanta,
Speaker 1: because that's why I became a man. But I did
Speaker 1: see the bronx hustling. I do come from something from
Speaker 1: early early DNA years. And I'll tell people I think
Speaker 1: I'm great at music because I grew up in the
Speaker 1: New York in the eighties, so I've seen the block
Speaker 1: party turn into hip hop being what it is. And
Speaker 1: then I left atlant for Atlanta in ninety one and
Speaker 1: now I'm watching Atlanta flourish and I'm also seeing New
Speaker 1: York flourish. So I had that point, but I wanted
Speaker 1: to tell you something real quick. So I'm the creative
Speaker 1: director of the cut. It's a haircut out and I
Speaker 1: appreciate you guys. You know so we got jacket for you,
Speaker 1: but I want to for I got this for you.
Speaker 1: I got one in my pocket. I'm gonna show y'all.
Speaker 1: I'm gonna offer that. Listen, I'm gonna get this to
Speaker 1: my guys. I only even hold on. I think I'm
Speaker 1: here go free haircuts for a year, oh wow for you.
Speaker 1: Free and rory for you too. So all you gotta
Speaker 1: do is all you gotta do a tough cut. It's fun,
Speaker 1: no no. But what I'm saying, as many times you
Speaker 1: want to get your haircut, that's your gold card. All
Speaker 1: you gotta do is you can say with the same barber.
Speaker 1: All you gotta do is tell your barber the download
Speaker 1: the app he should already. We got three hundred thousand
Speaker 1: barbers on the app. Tell him to download the app.
Speaker 1: Every time you get a haircut. He pressed the button.
Speaker 1: You said it with him, he gets paid. You don't
Speaker 1: have to cover nothing. So yeah, free haircuts on me, man.
Speaker 1: I just want to thank y'all for having me on
Speaker 1: y'all show.
Speaker 2: I appreciate you. Yeah, because I'm gonna get I'm gonna
Speaker 2: get my barbered.
Speaker 1: You don't love you, by the way the spire and
Speaker 1: by the way listen, and I'm gonna tell y'all, y'all
Speaker 1: if y'all shout it out time to time, I shout
Speaker 1: it from time to time, we might give y'all another
Speaker 1: year and another year.
Speaker 2: Like come on, brother like and.
Speaker 1: If you ever want to do something in the community,
Speaker 1: give haircuts to your neighborhood.
Speaker 2: Anything with haircuts, barbering, call us.
Speaker 3: We got you.
Speaker 5: They climb me a lot because my barber is also
Speaker 5: Jake Coles barber Sam by the way here.
Speaker 1: And we have you can do house calls too, Okay, Yeah,
Speaker 1: I don't know. If you're out of town, anywhere you
Speaker 1: go anywhere you need a haircut, I'm the fucking you
Speaker 1: on Africa wherever you go use that.
Speaker 5: Barbara gonna find you come cut your hair on us.
Speaker 5: The cut the cut, and if my barber signs up
Speaker 5: for this, I could use that. You probably already on there,
Speaker 5: but all you gotta do is sign up for that.
Speaker 5: And when you get his haircut, he gets paid. All
Speaker 5: your money gonna pay him that.
Speaker 1: Yeah, all right, cool, this is dope. Thanks for having me, man.
Speaker 1: I just want to appreciate you'all for having Ray. I
Speaker 1: appreciate you. We're gonna talk to you a man.
Speaker 5: Please come back after the show. We definitely want to
Speaker 5: go on your platform.
Speaker 1: Listen anytime y'all in Atlanta, y'all come pull up, coming
Speaker 1: to talk.
Speaker 3: I'm coming.
Speaker 2: I like talking shit, you know, I like talking shit,
Speaker 2: and I love it. I love it.
Speaker 3: I love it.
Speaker 4: I'm glad we finally got a chance to sit down
Speaker 4: and talk. Appreciate everything you bring to the coach old
Speaker 4: conversations and keep the knowledge all of the Jews that
Speaker 4: you drop.
Speaker 1: That's Ray Daniels.
Speaker 3: I'm that nigga.
Speaker 1: He's just ginger.
Speaker 3: Peace.