1 00:00:02,200 --> 00:00:04,960 Speaker 1: Hello, I'm Michael barn and I'm Scott Sahnik. On this 2 00:00:05,000 --> 00:00:07,520 Speaker 1: weekly podcast, we explore the big money issues in the 3 00:00:07,560 --> 00:00:09,320 Speaker 1: world of sports and talk to some of the biggest 4 00:00:09,320 --> 00:00:11,719 Speaker 1: players in the industry. On this week, shall we talk 5 00:00:11,800 --> 00:00:15,720 Speaker 1: with professional lacrosse player and co founder of Rabel Ventures, 6 00:00:15,760 --> 00:00:18,200 Speaker 1: Paul Rabel. But first, let's look at the top stories 7 00:00:18,200 --> 00:00:20,400 Speaker 1: of the week. Joining us as Bloomberg Business of Sports 8 00:00:20,440 --> 00:00:25,280 Speaker 1: reporter Eban Noby Williams, And let's start with the NFL. 9 00:00:25,840 --> 00:00:30,000 Speaker 1: The owners just wrapped up a meeting in Atlanta and 10 00:00:30,040 --> 00:00:33,960 Speaker 1: they're still talking about the NFL and the big issue 11 00:00:34,159 --> 00:00:37,080 Speaker 1: of the national anthem policy. That was the problem for 12 00:00:37,120 --> 00:00:39,839 Speaker 1: the owners that people were still talking about this, and 13 00:00:40,400 --> 00:00:44,040 Speaker 1: they fear the President tweeting about it when next season starts. 14 00:00:44,080 --> 00:00:49,320 Speaker 1: They just want this off the table. However, it seems 15 00:00:49,400 --> 00:00:52,040 Speaker 1: to what they have done, and I'm gonna use a 16 00:00:52,080 --> 00:00:56,320 Speaker 1: football phrase here, it seems they've punted, because I'm not 17 00:00:56,400 --> 00:00:59,520 Speaker 1: sure this solves anything. In essence, if players don't want 18 00:00:59,520 --> 00:01:01,280 Speaker 1: to stand for the anthem, they can stay in the 19 00:01:01,320 --> 00:01:06,000 Speaker 1: locker room, but if anybody does come out and kneel, 20 00:01:06,440 --> 00:01:09,800 Speaker 1: then the team will be fined, and that they can 21 00:01:09,840 --> 00:01:13,640 Speaker 1: take any disciplinary action against the player. It didn't take 22 00:01:13,680 --> 00:01:15,560 Speaker 1: long for the union to already come out and say, well, 23 00:01:15,600 --> 00:01:18,320 Speaker 1: they didn't consult us and we're not so happy with this, 24 00:01:18,400 --> 00:01:20,160 Speaker 1: and we'll see if anything violates the c b A. 25 00:01:20,280 --> 00:01:25,560 Speaker 1: So once again, the player management relationship shows that it's fractured, 26 00:01:26,280 --> 00:01:29,520 Speaker 1: and it just seems that it didn't solve anything. So 27 00:01:29,560 --> 00:01:33,200 Speaker 1: what happens if a player comes out and raises a 28 00:01:33,240 --> 00:01:37,240 Speaker 1: fist is that the same as kneeling. Is that final 29 00:01:37,319 --> 00:01:40,800 Speaker 1: ball is that it just doesn't solve the issue. I 30 00:01:40,840 --> 00:01:42,920 Speaker 1: think one thing this is going to create is a 31 00:01:43,080 --> 00:01:47,560 Speaker 1: very clear delineation of where each individual owner stands on this. 32 00:01:47,840 --> 00:01:49,680 Speaker 1: I would imagine that we're going to see some owners 33 00:01:49,720 --> 00:01:52,040 Speaker 1: come out there and say, you know, I'm willing to 34 00:01:52,040 --> 00:01:54,800 Speaker 1: play that fine for whatever player wants to kneel, And 35 00:01:54,800 --> 00:01:57,080 Speaker 1: there are certainly owners out there who are not going 36 00:01:57,120 --> 00:01:59,480 Speaker 1: to say that. And that little option that says the 37 00:01:59,480 --> 00:02:03,400 Speaker 1: teams can their own individual uh punishment. Again, we may see, 38 00:02:03,400 --> 00:02:06,160 Speaker 1: as Scott said, other forms of protest out there by players, 39 00:02:06,400 --> 00:02:08,560 Speaker 1: and we will see very quickly which owners out there 40 00:02:08,760 --> 00:02:12,240 Speaker 1: are willing to allow their players that voice UH and 41 00:02:12,320 --> 00:02:14,680 Speaker 1: to make that that show, and which owners are not 42 00:02:14,720 --> 00:02:17,079 Speaker 1: they said it was unanimous. I wonder if that happens 43 00:02:17,400 --> 00:02:20,079 Speaker 1: the David Tepper vote. Is that before after he's approved, 44 00:02:20,320 --> 00:02:22,920 Speaker 1: I also mean unanimous, as you know, Scott, in these 45 00:02:22,919 --> 00:02:26,840 Speaker 1: owners meetings often doesn't mean unanimous. Often the vote happens 46 00:02:26,840 --> 00:02:29,760 Speaker 1: and then they decide that it will be unanimous. By 47 00:02:29,800 --> 00:02:33,200 Speaker 1: the way, speaking of the NFL, there's a marriage involving fanatics. 48 00:02:34,560 --> 00:02:37,919 Speaker 1: There is. Yes, there a new deal between Nike Fanatics 49 00:02:37,960 --> 00:02:40,960 Speaker 1: and the NFL, similar to what baseball is doing with 50 00:02:40,960 --> 00:02:43,960 Speaker 1: with under Armour and fanatics. Starting next year. Uh, Nike 51 00:02:44,040 --> 00:02:46,960 Speaker 1: will continue to make the jerseys, everything players were on 52 00:02:47,000 --> 00:02:49,200 Speaker 1: the field, the base layers, the sideline stuff, that's all 53 00:02:49,200 --> 00:02:52,280 Speaker 1: gonna be made by Nike. Everything else will be made 54 00:02:52,320 --> 00:02:55,680 Speaker 1: by fanatics and distributed by fanatics with the Nike logo. 55 00:02:55,960 --> 00:02:58,720 Speaker 1: So anything that you buy, anything you buy for your kids, 56 00:02:58,760 --> 00:03:02,000 Speaker 1: for your wife, etcetera, that will all be made by 57 00:03:02,080 --> 00:03:04,880 Speaker 1: fanatics moving forward. You have the wonder those at a 58 00:03:04,960 --> 00:03:06,760 Speaker 1: risk for Nike. I know they had problems with like 59 00:03:06,880 --> 00:03:10,679 Speaker 1: NBA jersey's ripping and things. But if I'm Nike, am 60 00:03:10,720 --> 00:03:14,519 Speaker 1: I okay with fanatics producing something that will have my 61 00:03:14,800 --> 00:03:17,880 Speaker 1: logo on. I mean, obviously they are, but seems like 62 00:03:17,919 --> 00:03:20,239 Speaker 1: there's some sort of risk being taken by Nike because 63 00:03:20,280 --> 00:03:22,200 Speaker 1: they're not making the product. And this is a part 64 00:03:22,200 --> 00:03:24,480 Speaker 1: of Fanatics business as well. I mean the one thing 65 00:03:24,480 --> 00:03:26,519 Speaker 1: that it does let Nike do is it like, let's 66 00:03:26,600 --> 00:03:29,840 Speaker 1: Nike take I mean take advantage of what Fanatics does 67 00:03:29,880 --> 00:03:32,880 Speaker 1: so well, that is fast, fast fast. If you know, 68 00:03:32,960 --> 00:03:35,520 Speaker 1: the third string quarterback has a huge game and becomes 69 00:03:35,520 --> 00:03:38,160 Speaker 1: a breakout star, you can buy that jersey before the 70 00:03:38,160 --> 00:03:40,600 Speaker 1: game ends. Fanatics has blanks that they will put a 71 00:03:40,680 --> 00:03:42,520 Speaker 1: name on it, a number on it, and chip it 72 00:03:42,560 --> 00:03:44,960 Speaker 1: to you the next day. That is a capability that 73 00:03:45,080 --> 00:03:48,920 Speaker 1: Nike necessarily hasn't been able to utilize uh in the 74 00:03:49,000 --> 00:03:51,320 Speaker 1: years past with their NFL deal. So this gives Nike 75 00:03:51,400 --> 00:03:54,240 Speaker 1: the ability to service fans in a much better way 76 00:03:54,520 --> 00:03:56,760 Speaker 1: by handing off a lot of the fan apparel time. 77 00:03:57,040 --> 00:03:59,880 Speaker 1: So fascinated Evan by I think you wrote it so 78 00:04:00,080 --> 00:04:04,120 Speaker 1: to the emotional response time that goes into this what 79 00:04:04,120 --> 00:04:06,880 Speaker 1: what are the analytics and the study that goes into 80 00:04:07,640 --> 00:04:10,040 Speaker 1: how long do you have for that euphoria of a 81 00:04:10,120 --> 00:04:13,000 Speaker 1: moment before you come back down to earth and say, 82 00:04:13,080 --> 00:04:15,280 Speaker 1: you know, I don't really need that jersey. I don't 83 00:04:15,320 --> 00:04:19,200 Speaker 1: really need that hat that in the moment you hit by, 84 00:04:19,279 --> 00:04:21,760 Speaker 1: and that's what they're looking to capture. They call they 85 00:04:21,800 --> 00:04:23,880 Speaker 1: call them hot moments, you know, and it's and it 86 00:04:24,000 --> 00:04:26,200 Speaker 1: is that moment right after the game ends, right after 87 00:04:26,240 --> 00:04:28,920 Speaker 1: your team wins a playoff game, when after they win 88 00:04:28,960 --> 00:04:32,599 Speaker 1: the conference championship, where you're so amped up on a motion, 89 00:04:32,880 --> 00:04:34,760 Speaker 1: you have your phone sitting in front of you, you're 90 00:04:34,760 --> 00:04:36,800 Speaker 1: willing to make a purchase that who knows maybe two 91 00:04:36,880 --> 00:04:38,920 Speaker 1: or three days later if you had to wait and 92 00:04:38,960 --> 00:04:41,640 Speaker 1: go to the local brick and mortar store when they 93 00:04:41,640 --> 00:04:43,520 Speaker 1: finally had them in stock, that you might not make 94 00:04:43,960 --> 00:04:46,120 Speaker 1: um So, yeah, there's there, there's a there's a moment 95 00:04:46,160 --> 00:04:48,400 Speaker 1: there where you're more likely to make a purchase um 96 00:04:48,560 --> 00:04:51,240 Speaker 1: and and Fanatics has a very real ability to tap 97 00:04:51,320 --> 00:04:54,400 Speaker 1: into that moment, both from a speed perspective and from 98 00:04:54,400 --> 00:04:58,279 Speaker 1: an options perspective. This will probably expand the list of 99 00:04:58,320 --> 00:05:01,200 Speaker 1: things that Nike has the ability ay to sell to 100 00:05:01,440 --> 00:05:03,440 Speaker 1: NFL fans and put I'm putting up and unnoticed. He 101 00:05:03,480 --> 00:05:06,160 Speaker 1: has to book Michael Rubin for the show that we 102 00:05:06,400 --> 00:05:08,479 Speaker 1: need Michael Roy need to talk about all this with Michael, 103 00:05:08,480 --> 00:05:10,680 Speaker 1: because absolutely we will have the Finacial chairman on soon 104 00:05:10,720 --> 00:05:14,159 Speaker 1: there we go, by the way, another major story and 105 00:05:14,200 --> 00:05:17,359 Speaker 1: we know why this marriage has taken place, Fan Duel 106 00:05:17,720 --> 00:05:21,919 Speaker 1: Patty Power g I wonder what ruling caused this. We 107 00:05:22,000 --> 00:05:23,920 Speaker 1: we've talked a lot about gambling over the past week 108 00:05:24,000 --> 00:05:26,680 Speaker 1: or so. This is the first major acquisition that has 109 00:05:26,680 --> 00:05:29,159 Speaker 1: happened kind of as a direct result of the U 110 00:05:29,240 --> 00:05:32,080 Speaker 1: S Supreme Court saying that states are now allowed to 111 00:05:32,360 --> 00:05:36,599 Speaker 1: to legalize sports gambling. Patty Power, Bedfair, the UK giant 112 00:05:37,040 --> 00:05:40,760 Speaker 1: has merged its US operations with FanDuel. Our colleague Chris 113 00:05:40,800 --> 00:05:44,280 Speaker 1: Paul Mary reporting that the combined entity is worth over 114 00:05:44,360 --> 00:05:47,039 Speaker 1: a billion dollars, which if you break out the shares, 115 00:05:47,160 --> 00:05:51,360 Speaker 1: probably prices Fan Duel around four millions, which shows you 116 00:05:51,880 --> 00:05:54,960 Speaker 1: kind of where the DFS Daily Fantasy World has kind 117 00:05:54,960 --> 00:05:57,760 Speaker 1: of fallen. I mean, these companies were worth a billion 118 00:05:57,800 --> 00:06:01,680 Speaker 1: dollars over a couple of years ago their highest moment um. 119 00:06:01,720 --> 00:06:04,960 Speaker 1: But yeah, this this creates an easy entry point into 120 00:06:04,960 --> 00:06:08,160 Speaker 1: the US market for a company Patty Power, Betfair that 121 00:06:08,160 --> 00:06:11,520 Speaker 1: that does this very well over in the UK and 122 00:06:11,600 --> 00:06:15,640 Speaker 1: let some leverage FanDuel's client base. And that's big for 123 00:06:15,680 --> 00:06:18,000 Speaker 1: these companies in the UK because there was just a 124 00:06:18,040 --> 00:06:21,599 Speaker 1: recent ruling where they're slot machines, if you want to 125 00:06:21,600 --> 00:06:24,400 Speaker 1: call it that, where the machines they took down the 126 00:06:25,320 --> 00:06:30,839 Speaker 1: wager amount and that was killing like William Hill and 127 00:06:30,839 --> 00:06:33,640 Speaker 1: and other companies like this. Yeah, I mean if you're 128 00:06:33,680 --> 00:06:36,400 Speaker 1: if you're a UK company, I mean, regardless of what's 129 00:06:36,400 --> 00:06:38,760 Speaker 1: happening in the UK, the US is a much bigger 130 00:06:39,240 --> 00:06:42,880 Speaker 1: market than than all of England. Um is potentially the 131 00:06:42,920 --> 00:06:45,640 Speaker 1: biggest legal market in the world if if enough states 132 00:06:45,680 --> 00:06:49,320 Speaker 1: can come on board and regulate it. Uh. Certainly, Patty 133 00:06:49,360 --> 00:06:51,720 Speaker 1: Power Bedfair, you look at that market and you say, hey, 134 00:06:51,760 --> 00:06:53,599 Speaker 1: I need to get into that, and there is a 135 00:06:53,600 --> 00:06:56,560 Speaker 1: debate about how you do that, and their approach certainly 136 00:06:56,600 --> 00:06:59,400 Speaker 1: seems as though they're going with a daily fantasy company 137 00:06:59,440 --> 00:07:03,160 Speaker 1: that is kind of well positioned, uh for for advertising 138 00:07:03,200 --> 00:07:06,839 Speaker 1: games and creating games that are millennial focused, that are digital, 139 00:07:06,920 --> 00:07:09,600 Speaker 1: that are online, doing so in states that that a 140 00:07:09,640 --> 00:07:13,360 Speaker 1: lot of casino based companies in the US aren't operating in. UH, 141 00:07:13,440 --> 00:07:16,400 Speaker 1: it makes sense for Patty Parker. I can imagine this 142 00:07:16,440 --> 00:07:18,960 Speaker 1: won't be the last type of merger like this. And 143 00:07:19,000 --> 00:07:25,040 Speaker 1: now I'm excited, you know why this Sunday, I'm as 144 00:07:25,080 --> 00:07:27,320 Speaker 1: we all know I'm a big racing fan. There are 145 00:07:27,320 --> 00:07:32,720 Speaker 1: two days that are very important. There's the Daytona five hundred, 146 00:07:34,120 --> 00:07:40,120 Speaker 1: and this Sunday we have the triple header because everybody 147 00:07:40,120 --> 00:07:44,080 Speaker 1: shakes their hands. We have the Grand Prix of Monaco 148 00:07:44,920 --> 00:07:48,440 Speaker 1: that starts. That's the first race. Then we have the 149 00:07:48,480 --> 00:07:52,960 Speaker 1: Indianapolis five d and then we have the Coca Cola 150 00:07:53,080 --> 00:07:56,720 Speaker 1: six hundred NASCAR. I'm telling you, I've already told my 151 00:07:56,800 --> 00:07:59,800 Speaker 1: family don't bug me on Sunday. I've heard of two 152 00:07:59,840 --> 00:08:02,720 Speaker 1: of those events. The Coca Cola six hundred I'm not 153 00:08:02,760 --> 00:08:09,120 Speaker 1: familiar with. Is it's hard for Barr's family to be 154 00:08:09,160 --> 00:08:11,400 Speaker 1: convinced to stay away from him? Oh yeah, it's yeah, 155 00:08:11,440 --> 00:08:13,920 Speaker 1: that's that's who are Wait? So is this like the 156 00:08:14,000 --> 00:08:17,240 Speaker 1: Super Bowl for car if you are if you just 157 00:08:17,320 --> 00:08:21,160 Speaker 1: want to trash out on auto racing? This is the 158 00:08:21,200 --> 00:08:24,240 Speaker 1: weekend again, three of them. And by the way, I 159 00:08:24,240 --> 00:08:27,680 Speaker 1: should add this from the undred, Ed Carpenter is on 160 00:08:27,720 --> 00:08:31,520 Speaker 1: the pole. Danika Patrick running seventh. But what's important. Ed 161 00:08:31,600 --> 00:08:37,120 Speaker 1: Carpenter busted off a lap in qualifying two hundred thirty 162 00:08:37,440 --> 00:08:41,599 Speaker 1: miles A lap. I mean, I can't even imagine that. 163 00:08:41,679 --> 00:08:43,160 Speaker 1: Scott is there a mile an hour. He could have 164 00:08:43,200 --> 00:08:45,040 Speaker 1: given there that there would have meant anything to you, 165 00:08:46,080 --> 00:08:49,040 Speaker 1: fast or slow. I have told Michael Barr the extent 166 00:08:49,080 --> 00:08:52,480 Speaker 1: of my auto racing knowledge was fulfilled in the movie Cars. Yes, well, 167 00:08:52,480 --> 00:08:54,600 Speaker 1: I'm looking forward to hearing about it next week. Our 168 00:08:54,679 --> 00:08:57,400 Speaker 1: thanks to Bloomberg Sports reporter Eban no Wi Williams. Now, 169 00:08:57,480 --> 00:09:00,240 Speaker 1: let's get into this week's interview. Scott you out at 170 00:09:00,280 --> 00:09:02,599 Speaker 1: Mr bar He is a professional lacrosse player with the 171 00:09:02,640 --> 00:09:05,800 Speaker 1: New York Lizards of Major League Lacrosse, plays for Team USA, 172 00:09:06,280 --> 00:09:10,160 Speaker 1: co founder of Rabel Ventures, and he hosts his own podcast, 173 00:09:10,200 --> 00:09:13,640 Speaker 1: calls Suiting Up. Paul Rabel, Thanks for joining us, gentlemen, 174 00:09:13,640 --> 00:09:15,319 Speaker 1: Thanks for having me. I'm excited to be here and 175 00:09:15,320 --> 00:09:17,160 Speaker 1: a big fan of the show. Now, oh good good, 176 00:09:17,160 --> 00:09:18,600 Speaker 1: And I'm a big fan of your show. We should 177 00:09:18,600 --> 00:09:21,240 Speaker 1: tell everybody that you had me on your show Suiting 178 00:09:21,320 --> 00:09:24,400 Speaker 1: Up a while back, and we were looking for some reciprocity. 179 00:09:24,480 --> 00:09:27,160 Speaker 1: So thank you very much. Here we are, this is 180 00:09:27,200 --> 00:09:29,600 Speaker 1: this is definitely the payback and we're happy to have you. 181 00:09:30,240 --> 00:09:33,520 Speaker 1: How did you like the intro lacrosse player? Entrepreneur? How 182 00:09:33,520 --> 00:09:36,559 Speaker 1: do you describe yourself? It? Does athlete come first? Because 183 00:09:36,559 --> 00:09:38,480 Speaker 1: it all stems from there. But how do you like 184 00:09:38,559 --> 00:09:42,240 Speaker 1: to describe yourself? Yeah, that well, the latter is right. 185 00:09:42,280 --> 00:09:46,480 Speaker 1: So athlete comes first, and I think even beyond the 186 00:09:46,600 --> 00:09:51,840 Speaker 1: days of playing, for me is the entrance to more opportunity, 187 00:09:51,880 --> 00:09:56,640 Speaker 1: being an entrepreneurship and operating to investing too. Philanthropy comes 188 00:09:56,640 --> 00:10:00,240 Speaker 1: through that vehicle of sport, where I've been a look 189 00:10:00,280 --> 00:10:02,400 Speaker 1: to as an athlete over the past ten years. Leverage 190 00:10:02,440 --> 00:10:05,800 Speaker 1: new media to build a connection with an audience that 191 00:10:05,960 --> 00:10:10,200 Speaker 1: previously was reserved for uh linear media that would talk 192 00:10:10,240 --> 00:10:14,280 Speaker 1: about specific players. Examples now Lebron James and company getting 193 00:10:14,320 --> 00:10:16,559 Speaker 1: all the coverage for the NBA like very rarely do 194 00:10:17,320 --> 00:10:21,160 Speaker 1: lacrosse athletes or other niche team sport athletes get the 195 00:10:21,200 --> 00:10:24,240 Speaker 1: linear coverage. So at the advent of new media, we 196 00:10:24,240 --> 00:10:28,439 Speaker 1: were given an opportunity to create our own conversation and 197 00:10:28,559 --> 00:10:30,400 Speaker 1: I've been long on that for the past ten years. 198 00:10:30,440 --> 00:10:33,600 Speaker 1: And then from that comes opportunity. But to your question, 199 00:10:33,800 --> 00:10:37,880 Speaker 1: I am actively looking for h a great communications team 200 00:10:37,880 --> 00:10:40,480 Speaker 1: that can help me coalesce the mouthful as you mentioned, 201 00:10:40,480 --> 00:10:44,040 Speaker 1: and explain more succinctly what it is I do. I 202 00:10:44,120 --> 00:10:47,079 Speaker 1: like the fact that you said we were given the opportunity. 203 00:10:47,120 --> 00:10:49,600 Speaker 1: Everybody we say we you're you talked about all in 204 00:10:49,640 --> 00:10:52,560 Speaker 1: this sports athletes as well as big stick and ball 205 00:10:52,600 --> 00:10:57,840 Speaker 1: athletes given the opportunity, yet not everyone has seemingly taken 206 00:10:57,880 --> 00:11:01,720 Speaker 1: advantage of it. Do you think that they don't quite 207 00:11:01,880 --> 00:11:04,800 Speaker 1: get the opportunities that are available. I know Lebron does 208 00:11:04,840 --> 00:11:07,440 Speaker 1: in his team, I know you do, but I know 209 00:11:07,480 --> 00:11:10,880 Speaker 1: a lot don't. Do you see it that way? Yeah? Absolutely, 210 00:11:10,920 --> 00:11:13,120 Speaker 1: because I think what we're talking about here is is 211 00:11:13,160 --> 00:11:22,760 Speaker 1: influencer marketing and and storytelling and leveraging. These platforms that Google, Facebook, Twitter, Snapchat, UM, 212 00:11:22,800 --> 00:11:25,960 Speaker 1: even Amazon and Apple to a degree are offering through 213 00:11:26,720 --> 00:11:30,400 Speaker 1: original programming, but but more so content creation through those 214 00:11:30,480 --> 00:11:33,680 Speaker 1: vessels that we can just sign up and start. So 215 00:11:34,000 --> 00:11:38,360 Speaker 1: the challenges that um it is a part time, in 216 00:11:38,400 --> 00:11:41,280 Speaker 1: many cases full time gigs, Scott. I remember us talking 217 00:11:41,320 --> 00:11:44,840 Speaker 1: about this half a dozen years ago and how many 218 00:11:44,920 --> 00:11:47,760 Speaker 1: companies were struggling with putting out a job description in 219 00:11:47,800 --> 00:11:50,800 Speaker 1: the marketplace for social media manager. Now it's like, you 220 00:11:50,800 --> 00:11:55,400 Speaker 1: know your social team and it's a challenge to find 221 00:11:55,520 --> 00:11:58,959 Speaker 1: the right talent because they're so highly sought after. M 222 00:11:59,160 --> 00:12:02,800 Speaker 1: For athletes to create content, it's no easier than a 223 00:12:02,840 --> 00:12:07,360 Speaker 1: business investing meaningful dollars into a team to create. So 224 00:12:07,400 --> 00:12:10,320 Speaker 1: it's difficult. You have to have a level of creative 225 00:12:10,360 --> 00:12:14,320 Speaker 1: skill set. You have to understand content creation, whether that's 226 00:12:14,360 --> 00:12:16,600 Speaker 1: the right equipment to use, know how to take it 227 00:12:16,640 --> 00:12:20,640 Speaker 1: through posts. Because at the same time, the audience which 228 00:12:20,679 --> 00:12:24,160 Speaker 1: has now grown up in these like digital native gen vs, 229 00:12:24,200 --> 00:12:26,840 Speaker 1: this is all they know. Their expectations are much higher 230 00:12:26,880 --> 00:12:29,240 Speaker 1: than when you and I were first introduced to social 231 00:12:29,240 --> 00:12:32,959 Speaker 1: media and kind of like the novelty of being able 232 00:12:33,000 --> 00:12:35,120 Speaker 1: to follow Lebron Jades to continue to use him as 233 00:12:35,120 --> 00:12:39,040 Speaker 1: an example was like work the click alone. Now the 234 00:12:39,080 --> 00:12:44,800 Speaker 1: consumer is much more uh, they're much more uh maybe 235 00:12:44,800 --> 00:12:49,120 Speaker 1: in need of of of it convinced me to follow you. 236 00:12:49,600 --> 00:12:51,360 Speaker 1: So there's a difficulty of it. And the other thing 237 00:12:51,440 --> 00:12:54,160 Speaker 1: is for athletes specifically, you can't really outsource it or 238 00:12:54,160 --> 00:12:56,320 Speaker 1: have yet to find anyone who has done that well, 239 00:12:56,440 --> 00:13:00,559 Speaker 1: because authenticity is so transparent you can see through it. Yeah, 240 00:13:00,640 --> 00:13:04,320 Speaker 1: you can see right through it exactly. So in the 241 00:13:04,360 --> 00:13:06,560 Speaker 1: truth of it is, it just requires a lot of 242 00:13:06,600 --> 00:13:10,679 Speaker 1: time and uh and in some cases investment into a 243 00:13:10,679 --> 00:13:13,240 Speaker 1: team that can help you create. I have to ask 244 00:13:13,240 --> 00:13:16,640 Speaker 1: for some tips. As you mentioned about social media. I 245 00:13:16,760 --> 00:13:19,840 Speaker 1: just started a Twitter account. I think what fifty eight 246 00:13:19,840 --> 00:13:21,679 Speaker 1: followers I have right now? Yeah, we like to say 247 00:13:21,679 --> 00:13:29,719 Speaker 1: bars on the instance. Now, yeah, he's going to give 248 00:13:29,720 --> 00:13:36,120 Speaker 1: away a prize at a way to grow your follows. Yeah, 249 00:13:36,120 --> 00:13:37,839 Speaker 1: you give you give away sticks and things, don't you, 250 00:13:37,920 --> 00:13:43,080 Speaker 1: Paul on occasion, although that gets seen through these days too, 251 00:13:43,320 --> 00:13:45,840 Speaker 1: I'm giving away pads of paper. That's about it right now. 252 00:13:46,200 --> 00:13:51,240 Speaker 1: But that's big. I mean, Twitter, obviously is is something 253 00:13:51,280 --> 00:13:55,040 Speaker 1: that has taken off, and it's a way to grow 254 00:13:55,240 --> 00:14:00,000 Speaker 1: a business, a way to grow your brand. Take us 255 00:14:00,040 --> 00:14:02,960 Speaker 1: through the steps on on tips on what to do 256 00:14:03,120 --> 00:14:06,320 Speaker 1: to experience. I'll stop the press is Medina has just 257 00:14:06,400 --> 00:14:09,000 Speaker 1: handed me her phone to Twitter to Michael Barr at 258 00:14:09,000 --> 00:14:15,680 Speaker 1: Big Bar Sports Big Bar Sports sixty seven follows. Cousin 259 00:14:15,840 --> 00:14:18,920 Speaker 1: John joined in, what is it the kids say? Blowing up? 260 00:14:20,040 --> 00:14:24,640 Speaker 1: Blowing up? That's right, Bar is blowing up. There you go. 261 00:14:24,800 --> 00:14:28,640 Speaker 1: I'm not good at math, but I know that million 262 00:14:28,920 --> 00:14:32,400 Speaker 1: monthly active users, so you're chipping away at that total 263 00:14:32,440 --> 00:14:36,760 Speaker 1: head counter little. I got to see the average demo 264 00:14:36,960 --> 00:14:38,960 Speaker 1: for Michael bar for Big Bar Sports. That's what I 265 00:14:39,000 --> 00:14:44,120 Speaker 1: wanted up. Well, I think I think to say to 266 00:14:44,160 --> 00:14:48,640 Speaker 1: your question that the first pieces is always worth uh 267 00:14:48,840 --> 00:14:51,760 Speaker 1: taken into account, and it's like, what is your goal? 268 00:14:52,280 --> 00:14:55,600 Speaker 1: So a lot of brands they want to build an 269 00:14:55,640 --> 00:14:58,880 Speaker 1: audience or they want to grow their followers. So there 270 00:14:58,920 --> 00:15:01,840 Speaker 1: are specific strat of jeans into hacking that where they 271 00:15:01,840 --> 00:15:04,360 Speaker 1: could do that. But for the case of you, and 272 00:15:04,400 --> 00:15:07,440 Speaker 1: I would even put myself in the same bucket and 273 00:15:07,520 --> 00:15:09,560 Speaker 1: Scott the same And I know Scott and I've had 274 00:15:09,560 --> 00:15:14,000 Speaker 1: these conversations before, but I think for Twitter, what what 275 00:15:14,120 --> 00:15:17,560 Speaker 1: makes it such a unique platform is it's very conversational, 276 00:15:17,720 --> 00:15:21,280 Speaker 1: and it's immediate um and and it and it bodes 277 00:15:21,360 --> 00:15:28,040 Speaker 1: really well with news and sports. So people are finding uh, 278 00:15:28,080 --> 00:15:33,280 Speaker 1: you know, the first time news and reaction to highlights 279 00:15:33,360 --> 00:15:37,440 Speaker 1: and games on Twitter quicker than they will the traditional media. 280 00:15:37,640 --> 00:15:41,720 Speaker 1: And that even like going online and and finding finding insights. 281 00:15:41,760 --> 00:15:44,640 Speaker 1: So my suggestion, and I know you're head in this direction, 282 00:15:44,760 --> 00:15:47,760 Speaker 1: but given all of your expertise in sports and business, 283 00:15:48,680 --> 00:15:52,480 Speaker 1: my advice to you specifically uses as an example, would 284 00:15:52,560 --> 00:15:56,520 Speaker 1: be to continue to post about what you guys are 285 00:15:56,640 --> 00:15:59,640 Speaker 1: are pushing out, what you're finding and how you're interpreting 286 00:16:00,000 --> 00:16:02,520 Speaker 1: the latest news and sports and business. And that's really 287 00:16:02,600 --> 00:16:06,120 Speaker 1: unique to hear it from a voice of personality that 288 00:16:06,200 --> 00:16:09,520 Speaker 1: people know. So you're you're accomplishing two things. You're you're 289 00:16:09,560 --> 00:16:12,600 Speaker 1: getting news and then you're also getting the you know, 290 00:16:12,720 --> 00:16:15,760 Speaker 1: your reaction to that. So that would be how I 291 00:16:15,760 --> 00:16:18,960 Speaker 1: would position you. And I think I use as an 292 00:16:18,960 --> 00:16:21,400 Speaker 1: example because we can all take you know, what are 293 00:16:21,400 --> 00:16:24,320 Speaker 1: we good at, what are what do we care about? 294 00:16:24,600 --> 00:16:28,040 Speaker 1: And let's create a conversation around that. Then the second 295 00:16:28,080 --> 00:16:33,360 Speaker 1: pieces understanding, um, what your cadence should be and or 296 00:16:33,400 --> 00:16:35,560 Speaker 1: what your audience how often your audience wants to hear 297 00:16:35,600 --> 00:16:37,840 Speaker 1: from you. So I think one of the biggest mistakes 298 00:16:37,840 --> 00:16:42,640 Speaker 1: that athletes and even influencers entertainers make on social media 299 00:16:42,680 --> 00:16:44,880 Speaker 1: is that it's easy to get in. It's easy to start, 300 00:16:44,920 --> 00:16:49,080 Speaker 1: but it's very difficult to continue to keep up the 301 00:16:49,120 --> 00:16:52,240 Speaker 1: proper cadence and the conversation. It requires a lot of endurance. 302 00:16:52,320 --> 00:16:55,160 Speaker 1: And this isn't, by the way, like a seasonal or 303 00:16:55,600 --> 00:16:59,080 Speaker 1: monthly or annual thing like. This is for the foreseeable, 304 00:16:59,160 --> 00:17:03,160 Speaker 1: long term future. This is where communication lives. So if 305 00:17:03,200 --> 00:17:07,199 Speaker 1: you're going to get into Twitter, you're gonna be on Instagram, Facebook, 306 00:17:07,640 --> 00:17:11,240 Speaker 1: YouTube like. Come up with a real strategy and commit 307 00:17:11,359 --> 00:17:14,320 Speaker 1: to it. For as long as as you want to 308 00:17:14,320 --> 00:17:18,040 Speaker 1: be active and continue to tell the story through your lens. 309 00:17:18,680 --> 00:17:21,879 Speaker 1: Paul Rabel is an American professional lacrosse player with the 310 00:17:21,880 --> 00:17:26,480 Speaker 1: New York Lizards Major League Lacrosse. Thank you for the tips, 311 00:17:26,520 --> 00:17:28,520 Speaker 1: because this is going to I have to learn, first 312 00:17:28,520 --> 00:17:33,080 Speaker 1: of all, how to tweet a handle because I would 313 00:17:33,080 --> 00:17:36,280 Speaker 1: just type out I know, yeah, I would just say 314 00:17:36,400 --> 00:17:41,959 Speaker 1: Scott Sosnik and Evan Novie Williams and hands. I had 315 00:17:42,000 --> 00:17:44,399 Speaker 1: to tell him how to do that. Yeah, Well that 316 00:17:44,520 --> 00:17:47,760 Speaker 1: what we can get like super into the granularity of 317 00:17:47,760 --> 00:17:51,560 Speaker 1: of what it becomes sharable content versus not and sometimes 318 00:17:51,920 --> 00:17:56,080 Speaker 1: hagging too much into one tweet turns people off and 319 00:17:56,119 --> 00:17:58,960 Speaker 1: it's less likely to be shared. So I know it 320 00:17:59,000 --> 00:18:02,800 Speaker 1: sounds really new, but there may be a case where hey, 321 00:18:02,840 --> 00:18:04,639 Speaker 1: you have a tweet that you think will get shared 322 00:18:04,680 --> 00:18:08,280 Speaker 1: and by sharing a number of retweets and likes and commentary. 323 00:18:08,359 --> 00:18:11,080 Speaker 1: And we're finding more as these platforms continue to update 324 00:18:11,080 --> 00:18:15,400 Speaker 1: their algorithms that uh, they look at engagement. So engagement 325 00:18:15,480 --> 00:18:17,879 Speaker 1: is how quickly can you get people to comment and 326 00:18:18,040 --> 00:18:21,400 Speaker 1: retweets and like, if you're able to ramp that up 327 00:18:21,480 --> 00:18:24,679 Speaker 1: inside of the first half hour of posting, you're more 328 00:18:24,680 --> 00:18:27,000 Speaker 1: more likely to show up at the top of everyone's 329 00:18:27,080 --> 00:18:29,200 Speaker 1: news feed. So it's one of those the rich get 330 00:18:29,320 --> 00:18:31,560 Speaker 1: richer type of deal. So if you can create content, 331 00:18:31,680 --> 00:18:34,040 Speaker 1: it's more likely to be shared, it's going to really 332 00:18:34,080 --> 00:18:36,720 Speaker 1: take off and you're going to approach virility. So one 333 00:18:36,800 --> 00:18:40,120 Speaker 1: thing that these algorithms kind of flags if there's more 334 00:18:40,160 --> 00:18:42,960 Speaker 1: than you know, you have a link, you have a 335 00:18:43,000 --> 00:18:46,080 Speaker 1: couple of tags, they're less likely to promote that on 336 00:18:46,160 --> 00:18:50,199 Speaker 1: people's newspeeds because it feels like, um, you know, it 337 00:18:50,200 --> 00:18:53,840 Speaker 1: feels too h kind of too edgy to shay to 338 00:18:54,000 --> 00:18:56,159 Speaker 1: promote e. I can tell you Paul were able. The 339 00:18:56,160 --> 00:18:58,000 Speaker 1: one thing he does is his homework, and if you listen, 340 00:18:58,040 --> 00:19:00,920 Speaker 1: you can tell he has a plan. But pull, you 341 00:19:01,640 --> 00:19:04,160 Speaker 1: get too excited about this. No, no, it's it's it's good. 342 00:19:04,320 --> 00:19:07,040 Speaker 1: You wish more athletes would get excited and do it 343 00:19:07,160 --> 00:19:10,239 Speaker 1: well and do it right to achieve their goals. You 344 00:19:10,359 --> 00:19:13,720 Speaker 1: use the term brand earlier, and we're not talking Coca 345 00:19:13,760 --> 00:19:15,960 Speaker 1: Cola here. We're talking athletes as brands. And in a 346 00:19:16,000 --> 00:19:18,639 Speaker 1: conversation I had with David Falk not long ago, he's like, 347 00:19:18,640 --> 00:19:21,600 Speaker 1: there are no brands like Michael Jordan was a brand. 348 00:19:21,840 --> 00:19:23,680 Speaker 1: I would argue, you do have a brand, he said, 349 00:19:23,760 --> 00:19:27,840 Speaker 1: Lebron is a brand? Who out there besides Lebron because 350 00:19:27,840 --> 00:19:29,960 Speaker 1: we keep saying Lebron because he does it so well. 351 00:19:30,200 --> 00:19:33,280 Speaker 1: Who's a brand who's doing it well? Who is doing 352 00:19:33,320 --> 00:19:38,040 Speaker 1: themselves proud on social media and creating the sort of 353 00:19:38,080 --> 00:19:42,640 Speaker 1: awareness that most athletes are hoping to create. Yeah, yeah, 354 00:19:42,680 --> 00:19:45,320 Speaker 1: that that's that's a great question. I had that conversation 355 00:19:45,359 --> 00:19:49,200 Speaker 1: with David Falkon and obviously one of the great agents 356 00:19:49,240 --> 00:19:52,119 Speaker 1: and had really pioneered on a number of levels with 357 00:19:52,160 --> 00:19:57,040 Speaker 1: Michael Jordan's relationships with Nike and Gatorane and McDonald. So, uh, 358 00:19:57,040 --> 00:19:59,840 Speaker 1: it's I can imagine it's tough from his perspective, se 359 00:20:00,040 --> 00:20:02,159 Speaker 1: in the you know, the Mega brand and m j 360 00:20:02,440 --> 00:20:06,520 Speaker 1: and then everyone else using the same lexicon and by 361 00:20:06,560 --> 00:20:10,840 Speaker 1: association him making comments like, oh, there's no brands out there. 362 00:20:10,880 --> 00:20:13,040 Speaker 1: But I think it's in the i of the holder. 363 00:20:13,160 --> 00:20:16,119 Speaker 1: It's a subjective thing for him to say, Um, you know, 364 00:20:17,280 --> 00:20:19,679 Speaker 1: I think when we look at brand, it it tower 365 00:20:19,800 --> 00:20:23,919 Speaker 1: you telling your story to the marketplace, the conversation that 366 00:20:23,920 --> 00:20:26,880 Speaker 1: you're having with the audience. What mediums are you on 367 00:20:27,320 --> 00:20:29,880 Speaker 1: and and how and kind of what's your long term 368 00:20:29,880 --> 00:20:32,679 Speaker 1: strategy where your goals. So athletes that I think are 369 00:20:32,800 --> 00:20:35,640 Speaker 1: doing it well, We've talked about Lebron. I think step 370 00:20:35,800 --> 00:20:37,240 Speaker 1: is doing a really good job. But he's doing a 371 00:20:37,240 --> 00:20:39,720 Speaker 1: good job through strategic partnerships. So they just cut that 372 00:20:39,800 --> 00:20:43,160 Speaker 1: deal um with Sony to help him kind of build 373 00:20:43,200 --> 00:20:45,640 Speaker 1: out a YouTube channel. I know they're looking at audio 374 00:20:46,359 --> 00:20:48,960 Speaker 1: in a similar vein in the NBA, Kevin Durant and 375 00:20:49,080 --> 00:20:51,840 Speaker 1: Rich Kleiman and his team work with the Players Tribune 376 00:20:51,960 --> 00:20:54,480 Speaker 1: and they actually work with their sponsors to to help 377 00:20:54,600 --> 00:20:58,520 Speaker 1: underwrite production costs to help building out better social media 378 00:20:58,600 --> 00:21:00,960 Speaker 1: for Kevin. So you're point that it takes a team 379 00:21:01,000 --> 00:21:03,439 Speaker 1: to do it. It takes a lot of investments, sometimes capital, 380 00:21:03,480 --> 00:21:06,840 Speaker 1: but certainly the time and energy exactly. And I think 381 00:21:06,920 --> 00:21:09,679 Speaker 1: that for athletes, and I know a lot listen to 382 00:21:09,680 --> 00:21:12,280 Speaker 1: this show is trying to think outside of the box. 383 00:21:12,359 --> 00:21:17,080 Speaker 1: It doesn't have to be necessarily self funded or coming 384 00:21:17,240 --> 00:21:19,680 Speaker 1: from you. Now ideally you you know, like I said, 385 00:21:19,720 --> 00:21:21,439 Speaker 1: the authenticity is a big piece. So you have to 386 00:21:21,480 --> 00:21:23,719 Speaker 1: be a part of the process and ideality in the 387 00:21:23,800 --> 00:21:27,439 Speaker 1: assets and participate in the copyrighting because people know your 388 00:21:27,520 --> 00:21:29,920 Speaker 1: voice from press conferences and they'll be able to uh 389 00:21:30,080 --> 00:21:32,880 Speaker 1: see through it if it's not. But think about your 390 00:21:33,280 --> 00:21:37,359 Speaker 1: brand sponsorships, and you know, I know, for the most part, 391 00:21:37,440 --> 00:21:41,520 Speaker 1: contracts that we're seeing now in UH in sports business 392 00:21:41,560 --> 00:21:45,160 Speaker 1: are less around these three to five year term trade 393 00:21:45,160 --> 00:21:49,120 Speaker 1: for image and likeness and return compensation and products. They're 394 00:21:49,119 --> 00:21:53,800 Speaker 1: now shortening the term looking at branded content. Prerequisite is 395 00:21:53,840 --> 00:21:57,960 Speaker 1: that athletes for entertainer is active on social media and 396 00:21:58,080 --> 00:22:00,200 Speaker 1: included in the contract or a certain amount of most 397 00:22:00,320 --> 00:22:03,800 Speaker 1: with that company's tag in the post. So it's becoming 398 00:22:03,840 --> 00:22:06,520 Speaker 1: really granular, you know, kind of the double edged short 399 00:22:06,560 --> 00:22:09,040 Speaker 1: of new media and athletes being able to create and 400 00:22:09,080 --> 00:22:12,240 Speaker 1: build an audience. Athletes are becoming more valuable, but brands 401 00:22:12,240 --> 00:22:15,920 Speaker 1: now are expecting in our oi to their investment. Where 402 00:22:15,920 --> 00:22:19,040 Speaker 1: previously it was like powerful enough to have alignment with 403 00:22:19,119 --> 00:22:22,120 Speaker 1: an athlete and you get that player endorsement, Now they 404 00:22:22,160 --> 00:22:25,479 Speaker 1: want to see an actual return. Because this technology has 405 00:22:25,520 --> 00:22:28,520 Speaker 1: gotten better. They can give you promo codes and contract 406 00:22:28,520 --> 00:22:31,720 Speaker 1: the conversion from your tweet and see how many pairs 407 00:22:31,760 --> 00:22:33,520 Speaker 1: of shoes are being purchased. So that's what I was 408 00:22:33,520 --> 00:22:35,920 Speaker 1: going to say. R O Y is more tangible these 409 00:22:36,000 --> 00:22:39,040 Speaker 1: days in the platforms we're talking about and you got 410 00:22:39,119 --> 00:22:41,119 Speaker 1: to see it with the podcast and and I know 411 00:22:41,480 --> 00:22:44,440 Speaker 1: Bloomberg as a sales team and you know that that 412 00:22:44,720 --> 00:22:46,920 Speaker 1: that this is a part of a number of other 413 00:22:47,840 --> 00:22:52,920 Speaker 1: portfolio properties that you have. But with a podcast, for example, 414 00:22:53,040 --> 00:22:56,280 Speaker 1: is like we we sell ads on a on a 415 00:22:56,359 --> 00:22:59,600 Speaker 1: download basis, So a brand will come in and they'll 416 00:22:59,600 --> 00:23:02,000 Speaker 1: give you a cost per view in our case, a 417 00:23:02,119 --> 00:23:05,359 Speaker 1: cost per download and if you if you have if 418 00:23:05,400 --> 00:23:07,680 Speaker 1: your if your podcast does great that particular show, and 419 00:23:07,680 --> 00:23:09,560 Speaker 1: you get a ton of download and you get paid 420 00:23:09,560 --> 00:23:12,040 Speaker 1: more from the brand, and then you negotiate behind the 421 00:23:12,040 --> 00:23:15,159 Speaker 1: scenes on Okay, what is the likelihood of conversion? Is 422 00:23:15,200 --> 00:23:17,879 Speaker 1: it a quarter of a percent? Is that happen percent? 423 00:23:18,240 --> 00:23:20,840 Speaker 1: And then they work their way up to okay, what 424 00:23:20,920 --> 00:23:23,840 Speaker 1: can we pay based on that conversion? Per download? Is 425 00:23:23,880 --> 00:23:26,280 Speaker 1: the next frontier then having more data on the listeners, 426 00:23:26,280 --> 00:23:30,840 Speaker 1: knowing exactly who you're reaching, and that's where audio is 427 00:23:30,880 --> 00:23:33,800 Speaker 1: slightly behind. I know the folks at Apple are are 428 00:23:33,880 --> 00:23:36,119 Speaker 1: really working hard to figure that out, and Steve Wilson 429 00:23:36,160 --> 00:23:39,199 Speaker 1: and company and what they look at as as I 430 00:23:39,240 --> 00:23:42,080 Speaker 1: think the forefront of the Big four um kind of 431 00:23:42,080 --> 00:23:48,399 Speaker 1: monopolistic technology platforms is uh privacy and and they're maintaining 432 00:23:48,480 --> 00:23:51,080 Speaker 1: that um. And so there's that tricky balance. But if 433 00:23:51,080 --> 00:23:53,760 Speaker 1: you look at Google, who also does a pretty good job, 434 00:23:53,920 --> 00:23:56,280 Speaker 1: and then the group that obviously is being highlighted right 435 00:23:56,280 --> 00:23:58,720 Speaker 1: now on Facebook, and then you have Twitter, they have 436 00:23:58,760 --> 00:24:02,199 Speaker 1: pretty robust and a ritics that they give to UH 437 00:24:02,359 --> 00:24:05,239 Speaker 1: influencers and athletes. To give me the example, Scott is like, 438 00:24:05,320 --> 00:24:08,760 Speaker 1: I'll cut it. I'll do a branded content campaign with 439 00:24:08,800 --> 00:24:12,119 Speaker 1: avocados from Mexico, and then after I push out my 440 00:24:12,200 --> 00:24:15,639 Speaker 1: Instagram and YouTube video, they then asked for me to 441 00:24:15,680 --> 00:24:20,160 Speaker 1: send a screenshot of the analytics on performance of those posts. Um, 442 00:24:20,240 --> 00:24:23,119 Speaker 1: and then we decide, okay, did this meat expectations didn't 443 00:24:23,200 --> 00:24:26,439 Speaker 1: exceed it. If it didn't, we can actually spend and 444 00:24:26,520 --> 00:24:29,159 Speaker 1: paid media behind it to get it there. Um. And 445 00:24:29,200 --> 00:24:31,600 Speaker 1: if it did exceed it, let's do another campaign. So 446 00:24:31,640 --> 00:24:34,240 Speaker 1: it's like super driven by analytics right now, bar he 447 00:24:34,240 --> 00:24:36,720 Speaker 1: look at the analytics for avocados from Mexico. That is 448 00:24:36,720 --> 00:24:39,760 Speaker 1: a self fulfilling prophecy for Paul Rabel Because you have 449 00:24:39,800 --> 00:24:43,040 Speaker 1: one of those Chipotle cards where you're an influencer, you 450 00:24:43,160 --> 00:24:45,639 Speaker 1: get to walk into any Chipotle anytime you want and 451 00:24:45,680 --> 00:24:48,560 Speaker 1: get whatever you want without without cashing in. So all 452 00:24:48,600 --> 00:24:50,639 Speaker 1: you need to do is go in and what are 453 00:24:50,640 --> 00:24:53,560 Speaker 1: you two to twenty? Give me? Give me my three 454 00:24:53,560 --> 00:24:57,560 Speaker 1: burritos with avocado. Yeah, and the orders that they're yeah, 455 00:24:57,560 --> 00:25:02,320 Speaker 1: they're reordering avocados. Yeah. Well, I started following more Lebron 456 00:25:02,440 --> 00:25:06,560 Speaker 1: James fodder for everyone. I started following his diet. He's ketogenic, 457 00:25:06,800 --> 00:25:10,000 Speaker 1: and I realized that I actually needed car the hydrates 458 00:25:11,000 --> 00:25:13,399 Speaker 1: more than him based on blood sensitivity testing that I 459 00:25:13,440 --> 00:25:17,640 Speaker 1: hadn't done this offseason and uh and saturated fats were 460 00:25:17,680 --> 00:25:22,040 Speaker 1: identified as the best source of fuel for me in 461 00:25:22,119 --> 00:25:26,200 Speaker 1: the early stages of a game. So avocados a real 462 00:25:26,440 --> 00:25:30,840 Speaker 1: authentic call out to come full circle. Now we'll see. 463 00:25:30,840 --> 00:25:32,560 Speaker 1: Now we're going to give the analytics from this show 464 00:25:32,640 --> 00:25:34,800 Speaker 1: is to what what what we got on avocados? Yeah, 465 00:25:34,960 --> 00:25:40,639 Speaker 1: it's well, it involves a big mac and the problem 466 00:25:40,880 --> 00:25:44,359 Speaker 1: we're talking with American professional lacrosse player Paul Rabel and 467 00:25:44,359 --> 00:25:46,640 Speaker 1: I have to play the what if game just for fun, 468 00:25:46,960 --> 00:25:49,280 Speaker 1: and we've been talking about social media and all this. 469 00:25:49,880 --> 00:25:54,719 Speaker 1: What if an athlete as big as Mohammed Ali was, 470 00:25:55,640 --> 00:25:59,560 Speaker 1: What if he had Twitter today? How big would he be? 471 00:26:00,920 --> 00:26:05,160 Speaker 1: That's a fantastic question because I've heard it before with 472 00:26:05,200 --> 00:26:08,439 Speaker 1: Michael Jordan's and and to you know, to be just 473 00:26:08,560 --> 00:26:11,600 Speaker 1: fully candid, you know a lot of folks will say 474 00:26:11,640 --> 00:26:14,480 Speaker 1: that that that no, Michael, and David Falk actually said 475 00:26:14,480 --> 00:26:17,320 Speaker 1: that he wouldn't have been on social Uh. The other 476 00:26:17,359 --> 00:26:20,679 Speaker 1: thing was, like the benefit of Michael Jordan and some 477 00:26:20,760 --> 00:26:23,840 Speaker 1: of the mishaps that he had as a career professional 478 00:26:23,960 --> 00:26:27,400 Speaker 1: and gambling and going out late nights is that there 479 00:26:27,440 --> 00:26:31,000 Speaker 1: was always a delay and traditional journalism and covering that. 480 00:26:31,440 --> 00:26:34,280 Speaker 1: Now with the mobile device and someone being able to 481 00:26:34,320 --> 00:26:36,200 Speaker 1: just take it out and take a picture, I think 482 00:26:36,280 --> 00:26:39,600 Speaker 1: kind of like the Johnny Manziel era of like getting 483 00:26:39,640 --> 00:26:42,199 Speaker 1: caught in bathrooms and and doing things like that. Like 484 00:26:42,400 --> 00:26:46,000 Speaker 1: with Michael Jordans around, that would have been an entirely 485 00:26:46,080 --> 00:26:51,040 Speaker 1: different um challenge for him. Potentially again like spending late 486 00:26:51,119 --> 00:26:54,240 Speaker 1: nights at casinos engulfing all day. Uh, he may have 487 00:26:54,400 --> 00:26:58,680 Speaker 1: changed his entire rhythm as a person. With Muhammad Ali, 488 00:26:58,800 --> 00:27:01,320 Speaker 1: I've never heard that question, But what interests me is 489 00:27:01,359 --> 00:27:03,320 Speaker 1: that like he's you know, he was one of the 490 00:27:03,320 --> 00:27:06,280 Speaker 1: fastest talkers ever in sports, So I would have loved 491 00:27:06,760 --> 00:27:10,280 Speaker 1: to have to have followed him and seeing that ongoing 492 00:27:10,320 --> 00:27:15,120 Speaker 1: trash talk on Twitter, which is primarily a text based platform. Um, 493 00:27:15,160 --> 00:27:18,840 Speaker 1: I think those guys in particular, we can look at 494 00:27:19,560 --> 00:27:22,080 Speaker 1: let's see Tiger Woods a couple of years ago, Kobe 495 00:27:22,080 --> 00:27:24,880 Speaker 1: Bryant a couple of years ago, Tom Brady a year 496 00:27:24,960 --> 00:27:29,720 Speaker 1: ago getting on these social platforms immediately getting five to 497 00:27:29,800 --> 00:27:33,800 Speaker 1: ten million followers. Uh. And that's mostly because of their fame, 498 00:27:34,600 --> 00:27:38,320 Speaker 1: but also because these social media platforms have sports specific 499 00:27:38,400 --> 00:27:41,960 Speaker 1: teams that are working on them the other Instagram, Facebook, YouTube, Twitter, 500 00:27:42,240 --> 00:27:44,840 Speaker 1: and so when they onboard new talent, it's in the 501 00:27:44,880 --> 00:27:49,159 Speaker 1: platform's best interest that that talent builds an audience and 502 00:27:49,160 --> 00:27:52,280 Speaker 1: and it gets excited and more likely to post that 503 00:27:52,400 --> 00:27:55,480 Speaker 1: drives more attention to their platform. So they would get 504 00:27:55,520 --> 00:27:57,920 Speaker 1: behind Tom Brady too. And the last point I'll say 505 00:27:57,920 --> 00:28:00,920 Speaker 1: about it is is look how powerful a celebrity like 506 00:28:01,040 --> 00:28:04,880 Speaker 1: Muhammad Ali, Michael Jordan's, Tom Brady, Tiger Woods, and then 507 00:28:04,880 --> 00:28:09,560 Speaker 1: even Kylie Jenner is who makes a tweet that she's 508 00:28:09,600 --> 00:28:12,600 Speaker 1: no longer going to use Snapchat and Snapchat falls per 509 00:28:13,040 --> 00:28:16,679 Speaker 1: millions of dollars, right, So it's it's those two that 510 00:28:16,760 --> 00:28:18,760 Speaker 1: you know. Muhammad Ali is an example. Would it would 511 00:28:18,760 --> 00:28:21,679 Speaker 1: have been not only an enjoyable follower for me, but 512 00:28:21,760 --> 00:28:24,240 Speaker 1: I think really powerful for all this. Look look out, 513 00:28:24,320 --> 00:28:26,480 Speaker 1: Jack Dorsey, you had better be nice to Michael Barr 514 00:28:26,560 --> 00:28:30,119 Speaker 1: once again Big Bar Sports, because he'll take your stack 515 00:28:30,119 --> 00:28:34,200 Speaker 1: price down with one little thumb movement. That's it. I'm 516 00:28:34,240 --> 00:28:35,680 Speaker 1: not on Twitter. That's it. I hate it. I'm not 517 00:28:35,800 --> 00:28:38,360 Speaker 1: using it. Lookout, Jack Dorsey. We're talking to Paul Rabel. 518 00:28:38,360 --> 00:28:39,800 Speaker 1: Paul for a few minutes we have left. Let me 519 00:28:39,840 --> 00:28:41,640 Speaker 1: talk about lacrosse a little bit. You're the face of 520 00:28:41,680 --> 00:28:47,200 Speaker 1: the game, the game itself, Will it, Kenn, it emerge 521 00:28:47,280 --> 00:28:52,000 Speaker 1: from niche status in a world where everybody's thirsting for 522 00:28:52,080 --> 00:28:57,760 Speaker 1: live content and people need things to show. Perhaps lacrosse 523 00:28:58,040 --> 00:29:02,640 Speaker 1: with a great demo by the way, young affluent audiences, 524 00:29:03,040 --> 00:29:06,560 Speaker 1: can it penetrate further. Yeah, thanks for teeing that up. 525 00:29:06,640 --> 00:29:09,520 Speaker 1: And I think it goes back to our original comment 526 00:29:10,000 --> 00:29:14,600 Speaker 1: around sport being my platform and across specifically being the 527 00:29:14,680 --> 00:29:17,800 Speaker 1: vehicle that I've been fortunate enough to not only play 528 00:29:17,800 --> 00:29:21,520 Speaker 1: in but also build properties from and media from. The 529 00:29:21,640 --> 00:29:24,560 Speaker 1: game has been the only team sport in North America 530 00:29:24,600 --> 00:29:26,920 Speaker 1: over the past fifteen years. Ago year of a year 531 00:29:26,920 --> 00:29:30,160 Speaker 1: at a participatory level, there's two million players now and 532 00:29:30,160 --> 00:29:33,000 Speaker 1: that's according to US Across and in time across media 533 00:29:33,080 --> 00:29:37,440 Speaker 1: surveys there's six million fans. Uh. Ten years ago there 534 00:29:37,440 --> 00:29:42,120 Speaker 1: were nine governed international bodies that were playing. Now there 535 00:29:42,120 --> 00:29:44,880 Speaker 1: are fifty eight. We have a World Championships in Israel 536 00:29:45,240 --> 00:29:48,680 Speaker 1: this July. Jim Scher, who was the former CEO of 537 00:29:48,680 --> 00:29:50,680 Speaker 1: the U s o C, is now the CEO of 538 00:29:50,720 --> 00:29:54,040 Speaker 1: the Federation of International Across and he completed a bid 539 00:29:54,280 --> 00:29:58,960 Speaker 1: to get IOC recognition, hopefully hearing that by this year, 540 00:29:59,480 --> 00:30:03,240 Speaker 1: the long game of that would be probably in l 541 00:30:03,280 --> 00:30:07,720 Speaker 1: a at best of participatory platform in four but even 542 00:30:08,080 --> 00:30:12,160 Speaker 1: before that. What's so powerful about Olympic recognition is that 543 00:30:12,360 --> 00:30:17,320 Speaker 1: unlocks access to resources on an international level for all 544 00:30:17,400 --> 00:30:21,440 Speaker 1: participatory countries in the Olympics to get sponsor and and 545 00:30:21,640 --> 00:30:25,280 Speaker 1: fund resources on a parada basis per the other recognized 546 00:30:25,320 --> 00:30:27,800 Speaker 1: teams that are competing in the Olympics. So right now, 547 00:30:28,000 --> 00:30:31,960 Speaker 1: the fifty eight participatory countries, all of us are self funded. Now, 548 00:30:32,000 --> 00:30:35,520 Speaker 1: some of us have US Lacrosse and the Canadian Lacrosse 549 00:30:35,560 --> 00:30:38,680 Speaker 1: Association that do a better job of fundraising because lacrosse 550 00:30:38,760 --> 00:30:42,120 Speaker 1: is Canada's national sport and we have kind of mass 551 00:30:42,120 --> 00:30:47,320 Speaker 1: adoption in the US, But you Gonda, France, England, UM, Italy, 552 00:30:47,400 --> 00:30:50,440 Speaker 1: Australia don't all of a sudden get access to resources 553 00:30:50,440 --> 00:30:52,840 Speaker 1: which we think will help grow the game internationally. So 554 00:30:52,880 --> 00:30:56,120 Speaker 1: there's a big pop there at a participatory level. You 555 00:30:56,160 --> 00:31:00,960 Speaker 1: mentioned the power of live rights, right television, shin and cable. 556 00:31:01,600 --> 00:31:03,760 Speaker 1: We're seeing a ton of M and A to try 557 00:31:03,800 --> 00:31:12,720 Speaker 1: to compete with the entrance of the massive digital platforms Google, Amazon, Facebook, UM. 558 00:31:12,800 --> 00:31:15,560 Speaker 1: And there's all these young kids. All these young kids 559 00:31:15,560 --> 00:31:17,320 Speaker 1: are very comfortable on their phones. They don't need to 560 00:31:17,320 --> 00:31:20,040 Speaker 1: watch it on TV. They would pull up ESPN Plus. 561 00:31:20,040 --> 00:31:22,760 Speaker 1: This is exactly the core audience that that signs up 562 00:31:22,800 --> 00:31:26,200 Speaker 1: for ESPN Plus or some of these other networks. And 563 00:31:26,240 --> 00:31:28,800 Speaker 1: the reason why they're bidding on sports rights is it 564 00:31:28,960 --> 00:31:33,960 Speaker 1: se of live programming right now on television is sports. 565 00:31:34,320 --> 00:31:37,520 Speaker 1: The other is oscars, the Academy Awards, n c I 566 00:31:37,800 --> 00:31:40,960 Speaker 1: S and the big bang theory like that, like sports 567 00:31:41,040 --> 00:31:44,720 Speaker 1: programming is the last standing firewall that's live. And if 568 00:31:44,760 --> 00:31:47,160 Speaker 1: you want to be in the advertising business, you've got 569 00:31:47,160 --> 00:31:51,440 Speaker 1: to get eyeballs on live television or even live mobile screens. 570 00:31:51,880 --> 00:31:55,160 Speaker 1: So everything else is v O D, Netflix, is spending HBO, 571 00:31:55,360 --> 00:31:58,320 Speaker 1: all these groups are spending and there's no advertising there. 572 00:31:58,080 --> 00:32:00,880 Speaker 1: We're able to pay a subscribe and tax and not 573 00:32:00,960 --> 00:32:05,440 Speaker 1: be served ads. So sports have become more more important 574 00:32:05,520 --> 00:32:07,640 Speaker 1: and more valuable, and that's why rights are going up. 575 00:32:07,800 --> 00:32:09,800 Speaker 1: WW you just had a huge contract, you have Sieges 576 00:32:09,840 --> 00:32:13,800 Speaker 1: had a huge contract. But the value proposition for lacrosse 577 00:32:13,920 --> 00:32:18,600 Speaker 1: right now and even dr L World Surfleet PVR ongoing 578 00:32:19,000 --> 00:32:21,880 Speaker 1: is that because of new tech and new media access 579 00:32:21,920 --> 00:32:26,000 Speaker 1: to new audiences, if we commercialize properly, we can get 580 00:32:26,040 --> 00:32:30,400 Speaker 1: a piece of that market ship because there's unlimited inventory 581 00:32:30,480 --> 00:32:35,000 Speaker 1: now right Like YouTube TV can create a channel for 582 00:32:35,120 --> 00:32:39,440 Speaker 1: a pro lacrosse, Amazon TV can create a channel. There's 583 00:32:39,480 --> 00:32:41,880 Speaker 1: no longer a fixed set of inventory that you had 584 00:32:41,920 --> 00:32:46,240 Speaker 1: to plug in on ESPN, where previously across a decade 585 00:32:46,240 --> 00:32:49,840 Speaker 1: ago was on ESPN two, but it was in a 586 00:32:49,880 --> 00:32:52,560 Speaker 1: tape delay at a ten or eleven o'clock hour. That's 587 00:32:52,560 --> 00:32:55,440 Speaker 1: all wipes off the surface. So the opportunities there from 588 00:32:55,440 --> 00:32:58,600 Speaker 1: a viewership and media standpoint, And then with new technology 589 00:32:58,720 --> 00:33:01,480 Speaker 1: lowering the cost of for option, we no longer have 590 00:33:01,600 --> 00:33:03,480 Speaker 1: to spend half a million dollars a game like the 591 00:33:03,560 --> 00:33:07,160 Speaker 1: NFL does, and the MLS is spending game. So there's 592 00:33:07,200 --> 00:33:11,600 Speaker 1: ways from a from a cost experimentation standpoint to an 593 00:33:11,600 --> 00:33:14,280 Speaker 1: opportunity to the networks to really get more eyeballs on 594 00:33:14,280 --> 00:33:16,480 Speaker 1: the sport that can help grow it at a commercial level. 595 00:33:16,520 --> 00:33:20,480 Speaker 1: And you guys know, if you're on massive media platforms, 596 00:33:20,520 --> 00:33:24,520 Speaker 1: that's how you get non endemic sponsors. Paul Rabel, pro 597 00:33:25,000 --> 00:33:27,320 Speaker 1: lacrosse player. We have to wrap this up, but I 598 00:33:27,360 --> 00:33:30,080 Speaker 1: have to ask, and this might be a sore spot, 599 00:33:30,640 --> 00:33:33,160 Speaker 1: what happened to Johns Hopkins? They did not make the 600 00:33:33,200 --> 00:33:39,400 Speaker 1: final four? That was great and time by the way, 601 00:33:39,760 --> 00:33:44,800 Speaker 1: the Syracuse alum at Cornell come on too close? No good, 602 00:33:44,920 --> 00:33:47,080 Speaker 1: no good. But on the is it a good thing 603 00:33:47,080 --> 00:33:49,360 Speaker 1: that we got Albany? I mean this is good new blood, 604 00:33:49,400 --> 00:33:51,960 Speaker 1: good for the sport. New new blood is good for 605 00:33:52,000 --> 00:33:54,680 Speaker 1: the sport and and kind of validating the point and 606 00:33:54,680 --> 00:33:59,800 Speaker 1: growth and participation. Is that or you know, the past 607 00:34:00,000 --> 00:34:03,840 Speaker 1: two decades, you could probably have you know, four guesses 608 00:34:03,880 --> 00:34:06,440 Speaker 1: at who would be the final four or teams and 609 00:34:06,840 --> 00:34:10,719 Speaker 1: get two of the four right almost every years. At 610 00:34:10,719 --> 00:34:14,120 Speaker 1: one point, at one point Syracuse had twenty two straight 611 00:34:14,200 --> 00:34:17,839 Speaker 1: years of making the final four. So it's I don't 612 00:34:17,840 --> 00:34:22,360 Speaker 1: think it's uh, you know, a problem at Hopkins. I 613 00:34:22,680 --> 00:34:25,000 Speaker 1: think really highly of Dave Petromla, who was the coach 614 00:34:25,040 --> 00:34:27,880 Speaker 1: and I was there. He's the only National player of 615 00:34:27,920 --> 00:34:30,080 Speaker 1: the year, national coach of the year, won a national 616 00:34:30,200 --> 00:34:32,680 Speaker 1: championship as a player, won a national championship as a coach. 617 00:34:33,080 --> 00:34:35,360 Speaker 1: So what he's done at that program has been unbelievable. 618 00:34:35,360 --> 00:34:37,120 Speaker 1: And they won the Big Ten this year. I just 619 00:34:37,160 --> 00:34:39,319 Speaker 1: think it's really hard to get to the final four 620 00:34:39,920 --> 00:34:43,040 Speaker 1: and and to a degree that that's what's so admiring 621 00:34:43,000 --> 00:34:47,120 Speaker 1: admirable about John Tillman and what they've done at Maryland 622 00:34:47,120 --> 00:34:49,800 Speaker 1: as they continue to get back there. But a tough 623 00:34:49,880 --> 00:34:56,640 Speaker 1: code to crack. Make a great meme. I love the answer. Yes, Almonies, 624 00:34:56,760 --> 00:35:01,840 Speaker 1: the best who's the head coach of amany is that 625 00:35:01,920 --> 00:35:04,879 Speaker 1: JOHNS Hopkins Grad. So we're like sort of in there. 626 00:35:04,880 --> 00:35:07,160 Speaker 1: We have a horse in the race. Stop shilling for 627 00:35:07,239 --> 00:35:13,320 Speaker 1: the Alba moterable follow able American pro lacrosse player with 628 00:35:13,400 --> 00:35:16,120 Speaker 1: the New York Lizards of Major League Lacrosse. Thank you 629 00:35:16,280 --> 00:35:18,279 Speaker 1: so much for talking with us there. Thanks for having 630 00:35:18,719 --> 00:35:21,400 Speaker 1: a lot of fun takeaways. Well, you know what my 631 00:35:21,560 --> 00:35:26,160 Speaker 1: takeaway is, I am learning Twitter and I got great 632 00:35:26,239 --> 00:35:29,680 Speaker 1: tips from Paul on what to do, but that my 633 00:35:29,920 --> 00:35:33,759 Speaker 1: little thing carries over for people who really want to 634 00:35:33,880 --> 00:35:38,160 Speaker 1: start their brand and and grow. And that's just for anybody. Medina, 635 00:35:38,239 --> 00:35:43,360 Speaker 1: He's learned nothing, nothing, How do you say? My takeaway 636 00:35:43,520 --> 00:35:48,480 Speaker 1: is I've learned from Paul and not mentioned Big Bar 637 00:35:48,640 --> 00:35:52,080 Speaker 1: Sports at Big Bar Sports if you haven't heard. Once again, 638 00:35:52,280 --> 00:35:57,000 Speaker 1: I'm learning following Michael Barr Twitter at Big Bar Sports. 639 00:35:57,120 --> 00:36:00,439 Speaker 1: And I won't do what I did earlier this week 640 00:36:00,800 --> 00:36:04,120 Speaker 1: by simply tweeting out you guys, now you know, use 641 00:36:04,160 --> 00:36:06,120 Speaker 1: the handle, Yes, I have to use the hand at 642 00:36:06,160 --> 00:36:08,759 Speaker 1: sash Nik at Nova Underscore Williams. That's right. I have 643 00:36:08,920 --> 00:36:11,040 Speaker 1: to learn that. All right, you got it. My takeaway 644 00:36:11,120 --> 00:36:13,839 Speaker 1: is Paul gets it now a little unfair. I've known 645 00:36:13,960 --> 00:36:16,840 Speaker 1: Paul a long time. He and I are pals. But 646 00:36:17,000 --> 00:36:20,799 Speaker 1: to watch the evolution of Paul Rabel and to watch 647 00:36:20,880 --> 00:36:23,880 Speaker 1: what he's created, I know the time and effort he 648 00:36:24,040 --> 00:36:27,560 Speaker 1: puts into it. Could you imagine if Paul was an 649 00:36:27,640 --> 00:36:32,360 Speaker 1: NFL star and had sort of promotion of the NFL 650 00:36:32,960 --> 00:36:35,719 Speaker 1: behind him and creating the sort of content he does. 651 00:36:35,760 --> 00:36:37,160 Speaker 1: I don't know if you've ever seen some of the 652 00:36:37,200 --> 00:36:39,960 Speaker 1: YouTube stuff he does, like he chose to tries to 653 00:36:40,040 --> 00:36:43,240 Speaker 1: throw them across Paul across the Boston or the Baltimore Harbor, 654 00:36:43,880 --> 00:36:46,400 Speaker 1: like he does the engaging stuff that you want to 655 00:36:46,480 --> 00:36:49,480 Speaker 1: watch that appeals to his core fan base and perhaps 656 00:36:49,520 --> 00:36:52,200 Speaker 1: some folks who are not core lacrosse fans that can 657 00:36:52,280 --> 00:36:54,520 Speaker 1: touch the sport. You want to see what's next, You 658 00:36:54,560 --> 00:36:57,879 Speaker 1: want to see what he's about. That's how people become 659 00:36:57,920 --> 00:37:03,040 Speaker 1: ambassadors for their sport, for their sponsors, and create opportunities 660 00:37:03,080 --> 00:37:08,719 Speaker 1: for themselves. Feels better to be number one than number five. 661 00:37:08,760 --> 00:37:10,400 Speaker 1: I'll wear a number because of Mike. We have a 662 00:37:10,480 --> 00:37:12,240 Speaker 1: chance to go for three in a row. Kids numbers 663 00:37:12,280 --> 00:37:14,400 Speaker 1: in a good time. When I first started wearing the number, 664 00:37:14,520 --> 00:37:17,600 Speaker 1: I would just have the In Bloomberg Business of sports, 665 00:37:17,880 --> 00:37:22,920 Speaker 1: the number of the week, number of the week might 666 00:37:22,960 --> 00:37:29,560 Speaker 1: be a little tough. Seven. Outside of George Costanza wanting 667 00:37:29,600 --> 00:37:36,680 Speaker 1: to name his kid seven side of Gwyneth Paltrow's head 668 00:37:36,719 --> 00:37:45,160 Speaker 1: in a box. Seven, I you know, Mickey Mantle, That's 669 00:37:45,160 --> 00:37:51,000 Speaker 1: all I got. Seven. That's where Danica Patrick qualified for 670 00:37:51,239 --> 00:37:55,560 Speaker 1: her final in the five her final race, right, this 671 00:37:55,800 --> 00:38:00,680 Speaker 1: is this is it is d There's a debate if 672 00:38:00,760 --> 00:38:05,279 Speaker 1: she should be in the Hall of Fame. Uh, and 673 00:38:05,560 --> 00:38:09,200 Speaker 1: she knocked down a lot of It can't just be 674 00:38:09,280 --> 00:38:12,239 Speaker 1: about race results. It can't just for well done for this, 675 00:38:12,840 --> 00:38:16,399 Speaker 1: that's what this is. But this isn't about I mean, yes, 676 00:38:16,520 --> 00:38:19,399 Speaker 1: god blast, I mean, she didn't win a NASCAR race, 677 00:38:20,120 --> 00:38:23,520 Speaker 1: but what she has done for the sport for women? 678 00:38:23,600 --> 00:38:24,920 Speaker 1: What did she win in Asia? If I made just 679 00:38:25,000 --> 00:38:32,520 Speaker 1: interject question, she won one? Right, yeah that's Asia? Yeah, yes, 680 00:38:32,640 --> 00:38:37,560 Speaker 1: as yeah, that's it was. That wasn't that a NASCAR race? Okay? 681 00:38:37,920 --> 00:38:40,080 Speaker 1: That was INDI race. Okay, But I mean it's and 682 00:38:40,200 --> 00:38:43,799 Speaker 1: and seeing people always try to poo poo that, which 683 00:38:43,840 --> 00:38:46,480 Speaker 1: I think is wrong. They will have to field didn't 684 00:38:46,600 --> 00:38:49,200 Speaker 1: come and blah blah blah she won the race. Let 685 00:38:49,239 --> 00:38:50,759 Speaker 1: me see if you agree with me on this one bar. 686 00:38:51,160 --> 00:38:53,440 Speaker 1: I've always said, you know, when people made fun of 687 00:38:53,840 --> 00:38:56,719 Speaker 1: on A Cornicova that she was just a pretty face 688 00:38:56,760 --> 00:38:59,440 Speaker 1: and she gets the endorsements for this, Like on a 689 00:38:59,520 --> 00:39:05,000 Speaker 1: cornicle Ova reached the top of her profession. She might 690 00:39:05,160 --> 00:39:11,960 Speaker 1: not have one Wimbledon, but she still was a professional 691 00:39:12,120 --> 00:39:17,320 Speaker 1: tennis player, a ranked professional tennis player, playing against the 692 00:39:17,440 --> 00:39:23,040 Speaker 1: best in the world. Since when is that not accomplishment enough? 693 00:39:23,719 --> 00:39:28,240 Speaker 1: You know, how many racing drivers male racing drivers would 694 00:39:28,840 --> 00:39:33,239 Speaker 1: scream to get to where Nanaka got for the exposure, 695 00:39:33,680 --> 00:39:36,600 Speaker 1: I mean that that's doing something. And she drove. It 696 00:39:36,719 --> 00:39:39,640 Speaker 1: wasn't given to her, No, no, And when she drove 697 00:39:39,719 --> 00:39:42,640 Speaker 1: for Tony Stewart, I mean that she had to work 698 00:39:42,719 --> 00:39:45,960 Speaker 1: at it. And and so hats off to you, danikt 699 00:39:46,040 --> 00:39:50,080 Speaker 1: Patrick number seven. She'll be on the inside of row 700 00:39:50,200 --> 00:39:57,000 Speaker 1: three for Sundays. Can you imagine if she won the race? No, 701 00:39:57,200 --> 00:40:01,239 Speaker 1: but to be great, love it. I love it. She's 702 00:40:01,239 --> 00:40:02,839 Speaker 1: doing don't go Daddy? Is it a go Daddy car? 703 00:40:02,880 --> 00:40:04,759 Speaker 1: For the way, I think it's to go daddy car. 704 00:40:04,880 --> 00:40:07,759 Speaker 1: She's driving for Ed Carpenter. I don't know what that means, 705 00:40:07,800 --> 00:40:12,800 Speaker 1: but okay, oh my. You've been listening to Bloomberg Business 706 00:40:12,840 --> 00:40:14,880 Speaker 1: of Sports. We're here each and every week at the 707 00:40:14,920 --> 00:40:17,520 Speaker 1: same time, exploring the world of money and sports. Michael 708 00:40:17,600 --> 00:40:19,839 Speaker 1: Varn and I'm Scott Sashnik. Thanks for joining us. Please 709 00:40:19,840 --> 00:40:21,720 Speaker 1: tune in next week when we speak with the biggest 710 00:40:21,719 --> 00:40:24,400 Speaker 1: and brightest in the sports business industry. You're listening to 711 00:40:24,440 --> 00:40:27,919 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio around the world 712 00:40:27,960 --> 00:40:30,560 Speaker 1: and online as an Apple podcast on iTunes.