Speaker 1: Hello Sunshine. Hey, best sies.
Speaker 2: Today on the bright Side, we're joined by the President
Speaker 2: of Loreel Paris USA, Ali Goldstein. She's here to tell
Speaker 2: us how the company's tagline, because You're Worth It, stands
Speaker 2: the test of time and how Lareel Paris continues to
Speaker 2: uplift women through their Women of Worth program.
Speaker 1: It's Thursday, October third. I'm Simone Boyce, I'm Danielle Robe
Speaker 1: and this is the bright Side from Hello Sunshine, a
Speaker 1: daily show where we come together to share women's stories,
Speaker 1: to laugh, learn and brighten your day.
Speaker 2: Okay, before we get started with today's show, we've got
Speaker 2: some big news.
Speaker 1: Big news.
Speaker 2: We are so excited to announce a brand new class
Speaker 2: of the Hello Sunshine Collective. Now, if you're not familiar
Speaker 2: with the collective, it's Hello Sunshine's talent incubator that offers
Speaker 2: a customized mentorship experience to entrepreneurs and change makers. Danielle
Speaker 2: and I we are officially alums. Now. Danielle, can you
Speaker 2: believe it?
Speaker 1: I know I can't believe it's already here too, But
Speaker 1: it's been such a fruitful experience that I'm really excited
Speaker 1: to welcome the second class. Me too.
Speaker 2: I can't wait to meet them all too at Shinaway.
Speaker 2: We get to see them very soon.
Speaker 1: Yeah, it's like a little sisterhood.
Speaker 2: Yes, well, we are so excited to announce this latest class.
Speaker 2: So without further ado, drum roll please, First up, we
Speaker 2: have Arian Belazier, Ellen Bennett, Molly Carlson, Goby Dalkin, call
Speaker 2: me On Hamilton, Michelle Sue, April Lockhart, Hannah o' flynn,
Speaker 2: Reagan Reward, and Ali Truetto. Congratulations to the new class
Speaker 2: of the Collective and welcome to the club, y'all.
Speaker 1: These are some bright Side veterans too. We've had some
Speaker 1: of these women on our show. It's so exciting to
Speaker 1: welcome new women to the sisterhood. Hello, Sunshine is really
Speaker 1: like a family. So welcome to the Collective and I
Speaker 1: can't wait to see and hear what this year brings
Speaker 1: all of you. We're also so excited that Loriel Paris
Speaker 1: is a sponsor of this year's Collective. They do amazing
Speaker 1: work with their Women of Worth program, and together as
Speaker 1: part of this partnership, they will continue to uplift and
Speaker 1: inspire a new generation of role models. We'll chat with
Speaker 1: Loriel's president, Ali Goldstein, in just a few minutes, and
Speaker 1: in preparing for this interview, we had a chance to
Speaker 1: look at the history of their very famous because You're
Speaker 1: worth It campaign and all of the work and thought
Speaker 1: that goes into the women of Worth program. Today. I
Speaker 1: remember that slogan growing up. I remember watching Loreel Paris
Speaker 1: commercials with like sparkles in my eyes.
Speaker 2: I mean, because You're worth it is iconic. And what
Speaker 2: was so cool about getting ready for this conversation is
Speaker 2: learning about the origin story of that phrase. And I
Speaker 2: can't wait for everyone to hear it because, y'all, it
Speaker 2: is such a good story.
Speaker 1: Well, we're excited to live out that phrase and meet
Speaker 1: the incredible collective at Shinaway this weekend. If you haven't
Speaker 1: gotten your tickets, run do not walk to Hellosunshine dot com.
Speaker 2: Well, our guest today knows Lorel Paris just about better
Speaker 2: than anyone out there because she started at the company
Speaker 2: as an intern and worked all the way up the
Speaker 2: ladder to become the president of the company today. I
Speaker 2: mean that is no small feat at any company, but
Speaker 2: especially considering that Lorel Paris is the number one beauty
Speaker 2: brand in the world.
Speaker 1: It's so major. Loriel Paris has been around for more
Speaker 1: than one hundred years since nineteen oh nine. How many
Speaker 1: companies can say that. But it was really the nineteen
Speaker 1: seventies that marked a turning point for Loreel Paris, because
Speaker 1: that's when the company adopted the world renowned tagline because
Speaker 1: I'm Worth It, highlighting the importance of self esteem in
Speaker 1: an advertisement.
Speaker 2: Then, nineteen years ago, Loreel Paris created their Women of
Speaker 2: Work Program. It's an annual nationwide search for extraordinary nonprofit
Speaker 2: leaders who are contributing to their commit unities. And through
Speaker 2: that program, ten women are named Women of Worth honorees
Speaker 2: and receive twenty five thousand dollars to support their cause,
Speaker 2: as well as mentorship from the Loreal Paris Network and
Speaker 2: a national platform. It's an incredible way to recognize people
Speaker 2: who are doing important work. Plus it really shows Loril
Speaker 2: Paris's commitment to empowering women.
Speaker 1: I'm always so curious about huge companies and brands that
Speaker 1: live their values. Loriel Paris is one of those. So
Speaker 1: I'm excited to chat with the president, Ali Goldstein. She's
Speaker 1: here with us now. Ali, Welcome to the bright Side.
Speaker 3: Hi, how are you?
Speaker 4: Thank you so much for having me Danielleancemow and I'm
Speaker 4: really excited to be here.
Speaker 1: We're excited to have you. We're both big Lorel Paris fans.
Speaker 1: And today Loriel Paris is the biggest beauty brand in
Speaker 1: the world, but back in nineteen seventy three, it was
Speaker 1: actually the challenger in the American hair dye market, and
Speaker 1: then that all changed with this groundbreaking TV commercial.
Speaker 5: I use the most expensive hair color in the world,
Speaker 5: Preference by Laurel. It's not that I care about money,
Speaker 5: It's that I care about my hair. It's not just
Speaker 5: the color I expect gray color. What's worth more to
Speaker 5: me is the way my hair feels smooth and silky,
Speaker 5: but with body it feels gooding at to my neck. Actually,
Speaker 5: I don't mind spending more for Laorel because I'm worth it.
Speaker 1: Can you tell us the story behind that iconic tagline.
Speaker 4: Amazing, right, It's a fantastic story. So I think we
Speaker 4: have to imagine back to the early nineteen seventies. The
Speaker 4: advertising industry was very male dominated, so most of the
Speaker 4: executives were men, but even in the advertising women themselves
Speaker 4: were more.
Speaker 3: Treated, almost as props. Despite the fact that the.
Speaker 4: Products were for women, they were there as just an
Speaker 4: element of the commercial, but not at the core, which
Speaker 4: is so fascinating to think that's only fifty something years ago.
Speaker 4: Loriel was looking to create a new commercial for our
Speaker 4: Preference hair color brand, which today still exists on the
Speaker 4: market and is a top brand for our consumers. There
Speaker 4: was a young woman, a young copywriter, a woman named
Speaker 4: Elon Speck, who was twenty three at the time, and
Speaker 4: she worked for McCann, who, by the way, is still
Speaker 4: our ad agency all these years later, and so they
Speaker 4: wrote a script for Preference and Elon specs. She was
Speaker 4: participating in writing the script. She was I think the
Speaker 4: only woman in the room. But she didn't like how
Speaker 4: it was written, and at the time it was a
Speaker 4: male voiceover, and she essentially said, no, no, no, unacceptable.
Speaker 4: This is not what it's about. And she rewrote the
Speaker 4: script and that's how we developed that final line, because
Speaker 4: I'm worth it. And the commercial was filmed two different ways,
Speaker 4: one with a husband and wife, so a male referencing
Speaker 4: his wife and he was voiceover, and then it was
Speaker 4: filled in the second time with the woman alone speaking
Speaker 4: to camera, and so it was really from her point
Speaker 4: of view saying I deserve this color because I'm worth it.
Speaker 4: And who could imagine that this tagline, which at the
Speaker 4: time was just the ending of a commercial, would be
Speaker 4: the global tagline of the number one beauty brand in
Speaker 4: the world. It has certainly evolved to have a much
Speaker 4: deeper meaning than even what it was intended or what
Speaker 4: it was thought to be at the very beginning.
Speaker 3: It's really very powerful story.
Speaker 1: It's powerful hearing it from you, particularly because I just
Speaker 1: watched so much of the Paris Fashion Weed content come
Speaker 1: out on TikTok from Loriel Paris, and there were so
Speaker 1: many celebrities there who had heartfelt things to say about
Speaker 1: what that tagline meant to them and how they really
Speaker 1: felt it at the show.
Speaker 4: Yeah, the Daffy Lay is what you've just seen, which
Speaker 4: is a real fashion show in Paris during Paris Fashion Week.
Speaker 4: But it's really that show, just to give some context,
Speaker 4: is not about let's say, the fashion and the designers,
Speaker 4: but it's really a story of women's empowerment and it's
Speaker 4: our one of our showcases of how we try to
Speaker 4: bring women's empowerment and the worth sort of positioning to life.
Speaker 3: The show features all of our.
Speaker 4: Spokeswomen, many influencers, many friends, of the brand, and it's
Speaker 4: really about showcasing diversity in all its form. So we
Speaker 4: have women, men, young, old, every color, every size, every age,
Speaker 4: and it's all about confidence and being worth it and
Speaker 4: showing that everyone is worth it. And that message has
Speaker 4: resonated with all of our spokeswomen, all of our partners,
Speaker 4: and they are proud to walk that show in a
Speaker 4: very different way than they might be when they walk
Speaker 4: a fashion runway, a traditional fashion show. It's very exciting.
Speaker 2: I love this story behind the phrase I'm worth it
Speaker 2: so much. I really hope that Elon Speck has her
Speaker 2: own plaque or awards something inside the halls of McCann
Speaker 2: because her story just it illustrates the power of one individual,
Speaker 2: just one person, to create lasting change. Like so much
Speaker 2: has changed since the early seventies, and yet because I'm
Speaker 2: worth It is still on the tip of all of
Speaker 2: our tongues. Why has because I'm worth It been such
Speaker 2: an enduring slogan and how do you think it resonates
Speaker 2: with today's women differently than it did in the seventies.
Speaker 4: Yeah, So, before I answer your question, I just it's
Speaker 4: very interesting because we had the same sentiment that this
Speaker 4: woman needed to be recognized and in fact, this past year,
Speaker 4: Lauriel Paris and McCann worked with a production company named
Speaker 4: tra Verse thirty two to produce a short format documentary
Speaker 4: highlighting the life of Elon Speckt and her creation of
Speaker 4: Because You're Worth It. And it was just a debut
Speaker 4: recently at Tribeca Film Festival and we are working on
Speaker 4: a full launch with a streaming partner, so more to
Speaker 4: come on that. We had wanted to bring the story
Speaker 4: to life, and we located her.
Speaker 3: She's still alive, very ill.
Speaker 4: And dying of cancer, and in fact we were able
Speaker 4: to interview her before she passed away, so her her
Speaker 4: legacy will live on.
Speaker 3: Is an unbelievable story.
Speaker 4: So I just wanted to mention that because it is
Speaker 4: coming in the in the future months and very exciting
Speaker 4: as a tribute to her and.
Speaker 2: To be able to give her flowers before she passes
Speaker 2: exactly exactly beautiful.
Speaker 4: Yeah, yes, So how has it lived on and what
Speaker 4: has it meant? There's so much in that question. It
Speaker 4: truly stood the test of time. And when you think
Speaker 4: back to when the tagline was created in the seventies,
Speaker 4: you know that was the era of the equal rights movement.
Speaker 4: For women a time when there weren't very many women
Speaker 4: in top executive roles in government and senior positions, and
Speaker 4: women were fighting for their rights. So it was a
Speaker 4: moment of time where that sentiment was really needed and
Speaker 4: it was a very bold statement for the time. And
Speaker 4: now we fast forward fifty years later, and there has
Speaker 4: been so much progress. We see women in leadership positions
Speaker 4: in government, we have a woman running for president, but
Speaker 4: clearly there's still so much more to be done, and
Speaker 4: so we're not done yet with this tagline, it truly
Speaker 4: has become almost a call to action, and so it
Speaker 4: has evolved as generations have modernized, and so it spans
Speaker 4: this sort of intergenerational field as grandmothers to now mothers
Speaker 4: to their daughters and sisters have sort of felt the
Speaker 4: impact of it, and it really has become so much
Speaker 4: around confidence and empowerment, this mantra of you can do anything,
Speaker 4: and you, as a woman or even a man, have
Speaker 4: the right to choose what you want to do and
Speaker 4: be who you are and be confident in that and
Speaker 4: don't worry about those who are going to object to
Speaker 4: what you want to do. And so it's this amazing
Speaker 4: powerful statement that is It's really about an effort to
Speaker 4: build confidence and an effort allow people to just be.
Speaker 3: Who they want to be and feel good about it.
Speaker 4: And that's very much how it's evolved and become today.
Speaker 1: I think generations of women have grown up knowing the
Speaker 1: phrase because I'm worth it, my mom did, I did.
Speaker 1: It's become this cultural touchstone. And you started with Loriel
Speaker 1: Paris after getting your MBA in your twenties. Now you're
Speaker 1: the president. You just mentioned how people like women were
Speaker 1: not really executives at that time, How you are leading
Speaker 1: the charge. How has that phrase inspired you throughout your career.
Speaker 4: Just to give you a little bit of my background
Speaker 4: as a person, I've had great role models.
Speaker 3: In my life.
Speaker 4: My mom worked, my grandmother worked, so I always grew
Speaker 4: up with women role models who were empowered and were
Speaker 4: able to balance work and personal and do well at
Speaker 4: both of them. I also had the opportunity when I
Speaker 4: was in college to be a White House intern, and
Speaker 4: I actually at the time worked for Hillary Clinton when
Speaker 4: she was First Lady, which was an amazing experience and
Speaker 4: also was an amazing just to be able to observe
Speaker 4: a woman as first Lady.
Speaker 3: But during that time.
Speaker 4: She was a pretty active first lady, and she was
Speaker 4: helping to on the side, I guess maybe impact policy
Speaker 4: in a way that was appropriate for her. And so
Speaker 4: when I came to Laoreel and I started on the
Speaker 4: Loreal Paris brand more than twenty years ago, I was
Speaker 4: really honored to be working on this brand that embodied
Speaker 4: because you're worth it.
Speaker 3: And it hit home.
Speaker 4: Very very deeply to my heart because I really believed
Speaker 4: in this and I've always wanted to champion women. And
Speaker 4: I came to Loreel and there have been many women
Speaker 4: role models here as well. Not as many back then,
Speaker 4: but certainly enough. It is the beauty industry, so for
Speaker 4: sure there's more women, but it wasn't always the case.
Speaker 4: Over my twenty years, it's truly evolved. We have many,
Speaker 4: many more women in leadership roles. It has truly inspired
Speaker 4: me to be persistent, fight for what I believe in,
Speaker 4: not to sit back and let things happen, have a
Speaker 4: voice at the table, and have my confidence as a
Speaker 4: leader in the organization. And so I'm today very proud
Speaker 4: to be wearing the hat of President of Lorel Paris.
Speaker 4: It is a great honor. I take it extremely seriously.
Speaker 4: One I run a business, but two, I carry the
Speaker 4: torch of this tagline, which is extremely powerful.
Speaker 2: We need to take a short break, but we'll be
Speaker 2: write back with Ali Goldstein. Stay with us and we're
Speaker 2: back Ali. On the bright side, we love to celebrate
Speaker 2: the breath of women and just reinforce this idea that
Speaker 2: women are not monolithic and we have so much to
Speaker 2: learn from each other's experiences. And you mentioned this role
Speaker 2: of carrying the torch, so don't want to talk to
Speaker 2: you about that now. How does Lorel Paris continue to
Speaker 2: foster the sense of self worth and empowerment through its
Speaker 2: products and initiatives today?
Speaker 4: The worth sentiment and this idea of because I'm worth it,
Speaker 4: it's ingrained in the deepest part of everything we do.
Speaker 4: So it really only starts with the products. And I
Speaker 4: would say from a product standpoint, it means we offer
Speaker 4: consumers women the best quality, the most efficient formulas, beautiful packages,
Speaker 4: great sensorial experience, really great value.
Speaker 3: Beauty can be that armor because I'm worth it.
Speaker 4: First and foremost is because these are great products and
Speaker 4: we stand behind them and we don't make any sacrifices.
Speaker 4: So that's first and foremost, But it goes much broader
Speaker 4: and much deeper than that is very much a part
Speaker 4: of who we work with and the choice of spokeswomen
Speaker 4: and what they believe in.
Speaker 3: It is fantastic.
Speaker 4: We do interviews with our spokeswomen and for them, oftentimes
Speaker 4: we hear the first time a spokeswoman does an ad
Speaker 4: campaign and says I'm worth it. Even for very famous people,
Speaker 4: it's a goosebump emotional moment, and that means it's much
Speaker 4: deeper than just the makeup or the shampoo or skincare,
Speaker 4: so it's really meaningful for them, and we choose very selectively,
Speaker 4: and then we also focus on many campaigns that are
Speaker 4: outside of our products and really about supporting women, supporting.
Speaker 3: Worth Globally, we have a program called.
Speaker 4: Stand Up, which is about fighting against street harassment, and
Speaker 4: we've partnered with a nonprofit to provide training programs of
Speaker 4: how consumers can help fight against street harassment and it's
Speaker 4: called the five D's and anyone can go online and
Speaker 4: learn more about that. We've also done some content and
Speaker 4: partnership with our swopespeople in terms of highlighting their failures
Speaker 4: because in fact, you learn so much when you fail,
Speaker 4: and the program is called the They're Worth It resume
Speaker 4: which highlights all the failures in their life. So it's
Speaker 4: not a resume of all your successes, but it's yours.
Speaker 4: It's a resume of your failures. Oh, I love that,
Speaker 4: which is really fascinating that even famous people have learned
Speaker 4: and been empowered and their confidence has been built from
Speaker 4: the times they didn't succeed and how they've overcome it.
Speaker 4: And then, of course in the US, we have our
Speaker 4: Women of Worth program, which is now in its nineteenth year,
Speaker 4: and this is a program where we recognize real women
Speaker 4: who are solving real problems in their communities and.
Speaker 3: It's something we're super proud of.
Speaker 4: As I said, we're in our nineteenth year, so we've
Speaker 4: been committed for a very long time, and it's really
Speaker 4: about identifying women across the United States who work on
Speaker 4: many different causes but are giving back to their local communities,
Speaker 4: and we recognize them and support them in a broad way.
Speaker 1: Loriiel Paris has been known for its strong, intelligent, passionate
Speaker 1: spokeswomen over the years. Kate Winslet, Andy McDowell, Eva Longoria, Asia,
Speaker 1: Naomi King just to name a few, but some of
Speaker 1: the most powerful stories and voices came out of Loriel's
Speaker 1: Women of Work program, which you just mentioned. Can you
Speaker 1: tell us why you think this program is so important.
Speaker 4: Yes, yes, we can partner with the best and most
Speaker 4: impactful celebrities, but in the end, it's real people that
Speaker 4: are making a huge difference in the world, and we
Speaker 4: felt that we really needed to.
Speaker 3: Recognize those women.
Speaker 4: So this is a grassroots program and it really highlights
Speaker 4: women that are contributing to our world in the most
Speaker 4: positive way.
Speaker 3: They dem straight the epitome.
Speaker 4: Of courage resistance, and so we particularly look for organizations
Speaker 4: that aren't necessarily well funded but really need that support
Speaker 4: and when we can help them have an impact. For
Speaker 4: the Women of Work Program, we help them in three
Speaker 4: different ways. So first of all, each year we recognize
Speaker 4: ten women. We wanted to find causes that were relevant
Speaker 4: to what was happening at the time, and also recognizing
Speaker 4: that people are facing many different issues. Recognizing ten women
Speaker 4: also allows us to recognize ten causes, and we give
Speaker 4: each woman twenty five thousand dollars towards her cause. And
Speaker 4: on top of that, we have mentoring opportunities and we
Speaker 4: give them access to all of the support and the
Speaker 4: network we have at lorel In terms of media partners,
Speaker 4: legal advice, fundraising advice, like all of the things that
Speaker 4: we can do internally as a big corporation, we give
Speaker 4: them access to and of course we use our platform
Speaker 4: to bring awareness to this organizations because in the end,
Speaker 4: they need awareness, they need funding to continue to do
Speaker 4: what they do.
Speaker 1: I'm curious how exactly you select the Women of Worth
Speaker 1: honorees because you see such a wide range of causes
Speaker 1: represented each year. What's the criteria.
Speaker 3: There's not a strict criteria.
Speaker 4: We really look for women who are just having a
Speaker 4: great impact and need our partnership.
Speaker 3: But we really look for diversity.
Speaker 4: That's one of the main criteria of do they have
Speaker 4: a cause that needs our help? Are we addressing the
Speaker 4: needs that we're seeing and hearing across the United States.
Speaker 4: So we look for a variety of backgrounds, We look
Speaker 4: for different experiences, We even look for geographic diversity. With
Speaker 4: ten women, we can impact communities all across the United States.
Speaker 4: We receive literally thousands of applications each year. We partner
Speaker 4: with an organization called Points of Light, who helps us
Speaker 4: vet all of the causes and then we narrow down
Speaker 4: and and we actually invite the employees who work on
Speaker 4: the Loreal Paris brand to help us review all of
Speaker 4: the applications so they even can impact these women. And frankly,
Speaker 4: we've never had to track people down to get help.
Speaker 4: Everyone's raising their hands. It's very inspiring and actually very
Speaker 4: motivating to read through the applications and so that helps
Speaker 4: us narrow down to a final group. And then we
Speaker 4: have sort of our final evaluation panel, and so it's
Speaker 4: myself and some of the other leadership team, representation from
Speaker 4: some of our partners, Asia Naomi King, one of our spokeswomen,
Speaker 4: has been involved for the last few years to help
Speaker 4: us and it's actually a very inspiring morning where we
Speaker 4: read through profiles on all these sort of finalists and
Speaker 4: then we have a discussion and it's very hard to
Speaker 4: choose actually because there are so many fantastic causes and
Speaker 4: every year we say the same thing, Oh my god,
Speaker 4: this is the best group, and every year it is
Speaker 4: a great group.
Speaker 2: You have an incredible group of women in this He
Speaker 2: is Women of Worth honorees. I mean, I was particularly
Speaker 2: moved by Meimuna Hussein Katan. She's the CEO and founder
Speaker 2: of the Tia Foundation, which is a nonprofit formed to
Speaker 2: support the lives of refugees, and I know, Danielle, you
Speaker 2: were really touched by doctor Tanya Stafford's work as the
Speaker 2: founder of It's Going to Be Okay, which is a
Speaker 2: nonprofit dedicated to victims of human trafficking.
Speaker 1: How about for you, Alli.
Speaker 2: Are there any recipients this year that really touched your
Speaker 2: heart in a special way.
Speaker 4: Yeah, there's always a few that we all, each of
Speaker 4: us has a connection to.
Speaker 5: You know.
Speaker 4: I had an experienced this year where one of my
Speaker 4: close family members was diagnosed with breast cancer. She's fine,
Speaker 4: she had double mass ectomy and she's okay. But so
Speaker 4: this year there's a woman named Sherry Mathis who leads
Speaker 4: the Mammogram Poster Girls, So that personally has impacted me.
Speaker 4: Her organization helps to fund and encourage early screening for
Speaker 4: disadvantaged communities because I think we we all know early
Speaker 4: detection is the best way to prevent and save women's lives,
Speaker 4: and so being able to reach out to communities that
Speaker 4: don't get the medical care or can't afford the medical
Speaker 4: care that they need is really powerful. So that connected
Speaker 4: with me this year really because of what was happening
Speaker 4: in my personal life. Another one that I found super
Speaker 4: powerful was control all elite as the organization.
Speaker 3: Laura Pohulis she helps women.
Speaker 4: Escape from domestic violence and she faced this herself, and
Speaker 4: Sherry Mathis faced breast cancer herself. For so many of
Speaker 4: these women, they've faced all these issues personally, and that
Speaker 4: was really the impetus for them to create these organizations
Speaker 4: to help other women overcome these challenges.
Speaker 3: Lots of very powerful stories. They're all really amazing.
Speaker 1: Allie. What do you think resonates with you most about
Speaker 1: the Women of Worth program?
Speaker 4: I think it's, you know, it punctuates the point of
Speaker 4: because I'm worth it. Worth can be about beauty, but
Speaker 4: it goes much much deeper. It's so much more about
Speaker 4: confidence and feeling good about yourself and giving everyone the
Speaker 4: opportunity to be who they want to be. And so
Speaker 4: Women of Worth is our way of helping women who
Speaker 4: are helping other women to do just that, and in
Speaker 4: the most straw way possible. So it's finding women who
Speaker 4: desperately need the help, and they need money, they need access,
Speaker 4: and we bring a light to what they do.
Speaker 3: And so that's what's so powerful.
Speaker 1: Allie.
Speaker 2: We talked about your career a little bit. I mean,
Speaker 2: you're a true loreal Paris success story. You went all
Speaker 2: the way from intern to president of Lorial Paris. It
Speaker 2: takes a special person and a special company to have
Speaker 2: that trajectory. How do you live out the idea of
Speaker 2: because I'm worth it in your own day to day?
Speaker 2: And how do you hope your daughter will live it
Speaker 2: out too?
Speaker 4: Yeah, it's funny. I get asked kind of that question
Speaker 4: a lot. To be in one company from the bottom
Speaker 4: to the top more than twenty years. I generally focus
Speaker 4: on kind of three key themes. The first is find
Speaker 4: your role models, find your sponsors, your mentors, whatever you
Speaker 4: want to call them.
Speaker 3: But build those relationships. That was what was done.
Speaker 4: That's what I did, and there were women who were
Speaker 4: trailblazers who really helped me.
Speaker 3: And I wouldn't be.
Speaker 4: In this position had it not been for all those
Speaker 4: women before me, who even at Lorel had to break
Speaker 4: a little bit of that glass ceiling to make it possible.
Speaker 4: That's one piece of advice is lean on others a
Speaker 4: little bit and find people when you have those tough
Speaker 4: days that you can talk to and breathe through it.
Speaker 4: The second thing I would say is don't be afraid
Speaker 4: to take risks, don't be afraid to ask and tell
Speaker 4: people what you want.
Speaker 3: Don't be afraid to make mistakes and.
Speaker 4: Fail, because all of those bumps in the road are
Speaker 4: learning out for two unities, and I think there's so
Speaker 4: many challenges out there, and one could.
Speaker 3: Play it safe, and I would say just go for it.
Speaker 4: And that's where the because you're worth it is very powerful.
Speaker 4: Believe in yourself and tell yourself you're worth it, even
Speaker 4: when you're scared and not sure. And then the third
Speaker 4: thing is, you know, I live it, breathe it very deeply,
Speaker 4: which is pay it forward. So I really enjoy coaching
Speaker 4: the people that work underneath me and developing talent. Sometimes
Speaker 4: I get more joy out of that than even the
Speaker 4: sales numbers and the market shares. It's really about developing
Speaker 4: the next leaders of the organization, and so that's really
Speaker 4: about listening and having respect and letting people flourish. And
Speaker 4: so my job is to make that happen and allow
Speaker 4: them the space to do that. That's what I tell
Speaker 4: my daughter every single day.
Speaker 1: When Simona and I started this show in March, we
Speaker 1: did I think maybe our third episode was about products
Speaker 1: we love, and we both basically agreed that you would
Speaker 1: have to pry the voluminous mescara out of our cold
Speaker 1: dead hands. That is our product. I've been using it
Speaker 1: since I was in seventh grade, So I have to
Speaker 1: ask you, having been at Loriel for twenty years, you
Speaker 1: know the products better than anybody. Yes, what's your go
Speaker 1: to Holy Grail Lorel paris product one that you cannot
Speaker 1: live without?
Speaker 3: So I have a few. It's hard to narrow down.
Speaker 4: So I'm going to give you kudos because voluminous is
Speaker 4: one of my favorites too. And I try every new
Speaker 4: mescra and we have a lot of great ones, but
Speaker 4: I always go back to voluminous. It's really a classic.
Speaker 4: It's like perfectly buildable, but not over the top. It
Speaker 4: glides on easily like It's definitely a keeper for me.
Speaker 4: I also use one of our infallible concealers, particularly as
Speaker 4: I'm getting older, right, dark circles like.
Speaker 3: Can't live without it. I love it. Applicator, really creamy formula.
Speaker 1: I love a creamy concealer.
Speaker 3: Yeah.
Speaker 4: On skincare, we have an amazing triple power moisturizer. We
Speaker 4: have a fragrance free version that I love. It's good
Speaker 4: for sensitive skin and it's all in one wrinkles, firmness, brightness,
Speaker 4: everything with great ingredients like hyaluronic acid and vitamin C
Speaker 4: and retinol. So that's a really great staple. But those
Speaker 4: are some of my favorites. I have lots of them though,
Speaker 4: Elnet hairspray, Hyleron, plump shampoo. My whole household uses all
Speaker 4: Lorel pars. Bea better, be better, Yes, yes, And there's
Speaker 4: always product in my house. Everyone comes over and I'm like,
Speaker 4: try this new mess, Garrett, tell me what you think.
Speaker 1: Thank you so much for joining us on the great
Speaker 1: Thank you so much.
Speaker 3: This has been really fun.
Speaker 2: Ali Goldstein is the president of Lorel Paris USA.
Speaker 1: That's it for today's show. Tomorrow, we're popping off with
Speaker 1: TV hosts, founder of Rapublica skin and beauty and lifestyle
Speaker 1: influencer and mi Amiga Julisa Bermudez.
Speaker 2: Join the conversation using hashtag the bright Side and connect
Speaker 2: with us on social media at Hello Sunshine on Instagram
Speaker 2: and at the bright Side Pod on TikTok Oh, and
Speaker 2: feel free to tag us at Simone Voice and at
Speaker 2: Danielle Robe.
Speaker 1: Listen and follow the bright Side on the iHeartRadio app
Speaker 1: Apple Podcasts or wherever you get your podcasts.
Speaker 2: See you tomorrow, folks, keep looking on the bright side.