1 00:00:03,440 --> 00:00:05,680 Speaker 1: Hello Sunshine. Hey, best sies. 2 00:00:05,720 --> 00:00:08,000 Speaker 2: Today on the bright Side, we're joined by the President 3 00:00:08,080 --> 00:00:11,800 Speaker 2: of Loreel Paris USA, Ali Goldstein. She's here to tell 4 00:00:11,840 --> 00:00:14,880 Speaker 2: us how the company's tagline, because You're Worth It, stands 5 00:00:14,920 --> 00:00:17,840 Speaker 2: the test of time and how Lareel Paris continues to 6 00:00:18,000 --> 00:00:20,599 Speaker 2: uplift women through their Women of Worth program. 7 00:00:21,040 --> 00:00:25,480 Speaker 1: It's Thursday, October third. I'm Simone Boyce, I'm Danielle Robe 8 00:00:25,520 --> 00:00:28,360 Speaker 1: and this is the bright Side from Hello Sunshine, a 9 00:00:28,440 --> 00:00:31,200 Speaker 1: daily show where we come together to share women's stories, 10 00:00:31,560 --> 00:00:34,360 Speaker 1: to laugh, learn and brighten your day. 11 00:00:36,560 --> 00:00:38,879 Speaker 2: Okay, before we get started with today's show, we've got 12 00:00:38,880 --> 00:00:39,720 Speaker 2: some big news. 13 00:00:39,760 --> 00:00:40,880 Speaker 1: Big news. 14 00:00:41,120 --> 00:00:44,040 Speaker 2: We are so excited to announce a brand new class 15 00:00:44,320 --> 00:00:47,800 Speaker 2: of the Hello Sunshine Collective. Now, if you're not familiar 16 00:00:47,840 --> 00:00:51,080 Speaker 2: with the collective, it's Hello Sunshine's talent incubator that offers 17 00:00:51,080 --> 00:00:55,480 Speaker 2: a customized mentorship experience to entrepreneurs and change makers. Danielle 18 00:00:55,520 --> 00:00:58,520 Speaker 2: and I we are officially alums. Now. Danielle, can you 19 00:00:58,560 --> 00:00:58,960 Speaker 2: believe it? 20 00:00:59,320 --> 00:01:01,480 Speaker 1: I know I can't believe it's already here too, But 21 00:01:01,520 --> 00:01:05,520 Speaker 1: it's been such a fruitful experience that I'm really excited 22 00:01:05,520 --> 00:01:07,840 Speaker 1: to welcome the second class. Me too. 23 00:01:08,040 --> 00:01:10,160 Speaker 2: I can't wait to meet them all too at Shinaway. 24 00:01:10,200 --> 00:01:11,479 Speaker 2: We get to see them very soon. 25 00:01:11,560 --> 00:01:13,000 Speaker 1: Yeah, it's like a little sisterhood. 26 00:01:13,240 --> 00:01:16,760 Speaker 2: Yes, well, we are so excited to announce this latest class. 27 00:01:16,800 --> 00:01:21,240 Speaker 2: So without further ado, drum roll please, First up, we 28 00:01:21,319 --> 00:01:30,039 Speaker 2: have Arian Belazier, Ellen Bennett, Molly Carlson, Goby Dalkin, call 29 00:01:30,160 --> 00:01:35,760 Speaker 2: me On Hamilton, Michelle Sue, April Lockhart, Hannah o' flynn, 30 00:01:36,560 --> 00:01:42,720 Speaker 2: Reagan Reward, and Ali Truetto. Congratulations to the new class 31 00:01:42,760 --> 00:01:45,120 Speaker 2: of the Collective and welcome to the club, y'all. 32 00:01:45,240 --> 00:01:48,000 Speaker 1: These are some bright Side veterans too. We've had some 33 00:01:48,080 --> 00:01:51,080 Speaker 1: of these women on our show. It's so exciting to 34 00:01:51,600 --> 00:01:55,040 Speaker 1: welcome new women to the sisterhood. Hello, Sunshine is really 35 00:01:55,080 --> 00:01:58,160 Speaker 1: like a family. So welcome to the Collective and I 36 00:01:58,200 --> 00:02:01,640 Speaker 1: can't wait to see and hear what this year brings 37 00:02:01,680 --> 00:02:04,760 Speaker 1: all of you. We're also so excited that Loriel Paris 38 00:02:04,840 --> 00:02:09,000 Speaker 1: is a sponsor of this year's Collective. They do amazing 39 00:02:09,080 --> 00:02:11,960 Speaker 1: work with their Women of Worth program, and together as 40 00:02:12,000 --> 00:02:15,120 Speaker 1: part of this partnership, they will continue to uplift and 41 00:02:15,240 --> 00:02:18,760 Speaker 1: inspire a new generation of role models. We'll chat with 42 00:02:18,840 --> 00:02:22,240 Speaker 1: Loriel's president, Ali Goldstein, in just a few minutes, and 43 00:02:22,280 --> 00:02:24,440 Speaker 1: in preparing for this interview, we had a chance to 44 00:02:24,440 --> 00:02:27,720 Speaker 1: look at the history of their very famous because You're 45 00:02:27,720 --> 00:02:30,640 Speaker 1: worth It campaign and all of the work and thought 46 00:02:30,680 --> 00:02:33,640 Speaker 1: that goes into the women of Worth program. Today. I 47 00:02:33,720 --> 00:02:36,959 Speaker 1: remember that slogan growing up. I remember watching Loreel Paris 48 00:02:36,960 --> 00:02:40,359 Speaker 1: commercials with like sparkles in my eyes. 49 00:02:40,480 --> 00:02:44,160 Speaker 2: I mean, because You're worth it is iconic. And what 50 00:02:44,320 --> 00:02:47,440 Speaker 2: was so cool about getting ready for this conversation is 51 00:02:47,560 --> 00:02:50,880 Speaker 2: learning about the origin story of that phrase. And I 52 00:02:50,919 --> 00:02:52,840 Speaker 2: can't wait for everyone to hear it because, y'all, it 53 00:02:52,960 --> 00:02:54,240 Speaker 2: is such a good story. 54 00:02:54,760 --> 00:02:57,920 Speaker 1: Well, we're excited to live out that phrase and meet 55 00:02:57,919 --> 00:03:02,400 Speaker 1: the incredible collective at Shinaway this weekend. If you haven't 56 00:03:02,400 --> 00:03:06,440 Speaker 1: gotten your tickets, run do not walk to Hellosunshine dot com. 57 00:03:06,639 --> 00:03:10,200 Speaker 2: Well, our guest today knows Lorel Paris just about better 58 00:03:10,280 --> 00:03:13,120 Speaker 2: than anyone out there because she started at the company 59 00:03:13,200 --> 00:03:15,600 Speaker 2: as an intern and worked all the way up the 60 00:03:15,680 --> 00:03:18,760 Speaker 2: ladder to become the president of the company today. I 61 00:03:18,760 --> 00:03:21,440 Speaker 2: mean that is no small feat at any company, but 62 00:03:21,639 --> 00:03:25,040 Speaker 2: especially considering that Lorel Paris is the number one beauty 63 00:03:25,040 --> 00:03:25,959 Speaker 2: brand in the world. 64 00:03:26,320 --> 00:03:30,840 Speaker 1: It's so major. Loriel Paris has been around for more 65 00:03:30,880 --> 00:03:34,760 Speaker 1: than one hundred years since nineteen oh nine. How many 66 00:03:34,800 --> 00:03:37,520 Speaker 1: companies can say that. But it was really the nineteen 67 00:03:37,600 --> 00:03:41,040 Speaker 1: seventies that marked a turning point for Loreel Paris, because 68 00:03:41,320 --> 00:03:45,240 Speaker 1: that's when the company adopted the world renowned tagline because 69 00:03:45,440 --> 00:03:49,520 Speaker 1: I'm Worth It, highlighting the importance of self esteem in 70 00:03:49,560 --> 00:03:50,400 Speaker 1: an advertisement. 71 00:03:50,760 --> 00:03:53,640 Speaker 2: Then, nineteen years ago, Loreel Paris created their Women of 72 00:03:53,680 --> 00:03:58,240 Speaker 2: Work Program. It's an annual nationwide search for extraordinary nonprofit 73 00:03:58,280 --> 00:04:01,240 Speaker 2: leaders who are contributing to their commit unities. And through 74 00:04:01,280 --> 00:04:04,360 Speaker 2: that program, ten women are named Women of Worth honorees 75 00:04:04,440 --> 00:04:07,600 Speaker 2: and receive twenty five thousand dollars to support their cause, 76 00:04:07,920 --> 00:04:11,160 Speaker 2: as well as mentorship from the Loreal Paris Network and 77 00:04:11,360 --> 00:04:14,960 Speaker 2: a national platform. It's an incredible way to recognize people 78 00:04:15,000 --> 00:04:18,240 Speaker 2: who are doing important work. Plus it really shows Loril 79 00:04:18,320 --> 00:04:20,559 Speaker 2: Paris's commitment to empowering women. 80 00:04:21,440 --> 00:04:25,800 Speaker 1: I'm always so curious about huge companies and brands that 81 00:04:25,880 --> 00:04:29,240 Speaker 1: live their values. Loriel Paris is one of those. So 82 00:04:29,320 --> 00:04:33,080 Speaker 1: I'm excited to chat with the president, Ali Goldstein. She's 83 00:04:33,120 --> 00:04:36,040 Speaker 1: here with us now. Ali, Welcome to the bright Side. 84 00:04:36,160 --> 00:04:37,120 Speaker 3: Hi, how are you? 85 00:04:37,279 --> 00:04:39,600 Speaker 4: Thank you so much for having me Danielleancemow and I'm 86 00:04:39,640 --> 00:04:40,720 Speaker 4: really excited to be here. 87 00:04:41,279 --> 00:04:45,120 Speaker 1: We're excited to have you. We're both big Lorel Paris fans. 88 00:04:45,200 --> 00:04:49,240 Speaker 1: And today Loriel Paris is the biggest beauty brand in 89 00:04:49,520 --> 00:04:52,760 Speaker 1: the world, but back in nineteen seventy three, it was 90 00:04:52,800 --> 00:04:56,400 Speaker 1: actually the challenger in the American hair dye market, and 91 00:04:56,440 --> 00:05:00,000 Speaker 1: then that all changed with this groundbreaking TV commercial. 92 00:05:01,040 --> 00:05:03,679 Speaker 5: I use the most expensive hair color in the world, 93 00:05:04,000 --> 00:05:07,520 Speaker 5: Preference by Laurel. It's not that I care about money, 94 00:05:07,760 --> 00:05:11,240 Speaker 5: It's that I care about my hair. It's not just 95 00:05:11,320 --> 00:05:14,880 Speaker 5: the color I expect gray color. What's worth more to 96 00:05:14,920 --> 00:05:18,159 Speaker 5: me is the way my hair feels smooth and silky, 97 00:05:18,279 --> 00:05:22,280 Speaker 5: but with body it feels gooding at to my neck. Actually, 98 00:05:22,440 --> 00:05:25,800 Speaker 5: I don't mind spending more for Laorel because I'm worth it. 99 00:05:28,040 --> 00:05:31,320 Speaker 1: Can you tell us the story behind that iconic tagline. 100 00:05:31,080 --> 00:05:34,320 Speaker 4: Amazing, right, It's a fantastic story. So I think we 101 00:05:34,400 --> 00:05:38,640 Speaker 4: have to imagine back to the early nineteen seventies. The 102 00:05:38,720 --> 00:05:42,479 Speaker 4: advertising industry was very male dominated, so most of the 103 00:05:42,520 --> 00:05:46,920 Speaker 4: executives were men, but even in the advertising women themselves 104 00:05:47,000 --> 00:05:47,839 Speaker 4: were more. 105 00:05:48,080 --> 00:05:50,680 Speaker 3: Treated, almost as props. Despite the fact that the. 106 00:05:50,680 --> 00:05:55,200 Speaker 4: Products were for women, they were there as just an 107 00:05:55,279 --> 00:05:57,920 Speaker 4: element of the commercial, but not at the core, which 108 00:05:57,960 --> 00:06:01,680 Speaker 4: is so fascinating to think that's only fifty something years ago. 109 00:06:02,400 --> 00:06:05,880 Speaker 4: Loriel was looking to create a new commercial for our 110 00:06:05,960 --> 00:06:08,599 Speaker 4: Preference hair color brand, which today still exists on the 111 00:06:08,600 --> 00:06:13,040 Speaker 4: market and is a top brand for our consumers. There 112 00:06:13,120 --> 00:06:16,240 Speaker 4: was a young woman, a young copywriter, a woman named 113 00:06:16,279 --> 00:06:18,960 Speaker 4: Elon Speck, who was twenty three at the time, and 114 00:06:19,040 --> 00:06:21,279 Speaker 4: she worked for McCann, who, by the way, is still 115 00:06:21,320 --> 00:06:24,520 Speaker 4: our ad agency all these years later, and so they 116 00:06:24,560 --> 00:06:28,919 Speaker 4: wrote a script for Preference and Elon specs. She was 117 00:06:28,960 --> 00:06:31,720 Speaker 4: participating in writing the script. She was I think the 118 00:06:31,720 --> 00:06:33,880 Speaker 4: only woman in the room. But she didn't like how 119 00:06:33,920 --> 00:06:37,080 Speaker 4: it was written, and at the time it was a 120 00:06:37,080 --> 00:06:42,680 Speaker 4: male voiceover, and she essentially said, no, no, no, unacceptable. 121 00:06:43,080 --> 00:06:45,960 Speaker 4: This is not what it's about. And she rewrote the 122 00:06:46,040 --> 00:06:50,760 Speaker 4: script and that's how we developed that final line, because 123 00:06:50,960 --> 00:06:55,200 Speaker 4: I'm worth it. And the commercial was filmed two different ways, 124 00:06:55,320 --> 00:06:58,520 Speaker 4: one with a husband and wife, so a male referencing 125 00:06:58,560 --> 00:07:01,200 Speaker 4: his wife and he was voiceover, and then it was 126 00:07:01,240 --> 00:07:04,400 Speaker 4: filled in the second time with the woman alone speaking 127 00:07:04,400 --> 00:07:08,559 Speaker 4: to camera, and so it was really from her point 128 00:07:08,600 --> 00:07:13,160 Speaker 4: of view saying I deserve this color because I'm worth it. 129 00:07:13,800 --> 00:07:17,600 Speaker 4: And who could imagine that this tagline, which at the 130 00:07:17,680 --> 00:07:20,400 Speaker 4: time was just the ending of a commercial, would be 131 00:07:20,720 --> 00:07:23,640 Speaker 4: the global tagline of the number one beauty brand in 132 00:07:23,680 --> 00:07:27,080 Speaker 4: the world. It has certainly evolved to have a much 133 00:07:27,120 --> 00:07:30,480 Speaker 4: deeper meaning than even what it was intended or what 134 00:07:30,520 --> 00:07:32,160 Speaker 4: it was thought to be at the very beginning. 135 00:07:32,560 --> 00:07:34,080 Speaker 3: It's really very powerful story. 136 00:07:34,320 --> 00:07:38,400 Speaker 1: It's powerful hearing it from you, particularly because I just 137 00:07:38,560 --> 00:07:43,040 Speaker 1: watched so much of the Paris Fashion Weed content come 138 00:07:43,040 --> 00:07:47,160 Speaker 1: out on TikTok from Loriel Paris, and there were so 139 00:07:47,280 --> 00:07:51,720 Speaker 1: many celebrities there who had heartfelt things to say about 140 00:07:51,720 --> 00:07:54,040 Speaker 1: what that tagline meant to them and how they really 141 00:07:54,080 --> 00:07:55,119 Speaker 1: felt it at the show. 142 00:07:55,360 --> 00:07:58,960 Speaker 4: Yeah, the Daffy Lay is what you've just seen, which 143 00:07:59,000 --> 00:08:03,760 Speaker 4: is a real fashion show in Paris during Paris Fashion Week. 144 00:08:04,400 --> 00:08:07,000 Speaker 4: But it's really that show, just to give some context, 145 00:08:07,080 --> 00:08:09,480 Speaker 4: is not about let's say, the fashion and the designers, 146 00:08:09,520 --> 00:08:12,240 Speaker 4: but it's really a story of women's empowerment and it's 147 00:08:12,320 --> 00:08:15,840 Speaker 4: our one of our showcases of how we try to 148 00:08:15,920 --> 00:08:20,320 Speaker 4: bring women's empowerment and the worth sort of positioning to life. 149 00:08:21,000 --> 00:08:22,640 Speaker 3: The show features all of our. 150 00:08:22,560 --> 00:08:26,880 Speaker 4: Spokeswomen, many influencers, many friends, of the brand, and it's 151 00:08:26,960 --> 00:08:30,720 Speaker 4: really about showcasing diversity in all its form. So we 152 00:08:30,840 --> 00:08:37,319 Speaker 4: have women, men, young, old, every color, every size, every age, 153 00:08:37,640 --> 00:08:42,160 Speaker 4: and it's all about confidence and being worth it and 154 00:08:42,280 --> 00:08:45,680 Speaker 4: showing that everyone is worth it. And that message has 155 00:08:45,800 --> 00:08:49,600 Speaker 4: resonated with all of our spokeswomen, all of our partners, 156 00:08:49,600 --> 00:08:51,880 Speaker 4: and they are proud to walk that show in a 157 00:08:51,960 --> 00:08:54,040 Speaker 4: very different way than they might be when they walk 158 00:08:54,080 --> 00:08:57,600 Speaker 4: a fashion runway, a traditional fashion show. It's very exciting. 159 00:08:58,559 --> 00:09:01,800 Speaker 2: I love this story behind the phrase I'm worth it 160 00:09:01,880 --> 00:09:04,800 Speaker 2: so much. I really hope that Elon Speck has her 161 00:09:04,920 --> 00:09:08,440 Speaker 2: own plaque or awards something inside the halls of McCann 162 00:09:08,559 --> 00:09:13,000 Speaker 2: because her story just it illustrates the power of one individual, 163 00:09:13,120 --> 00:09:16,840 Speaker 2: just one person, to create lasting change. Like so much 164 00:09:16,840 --> 00:09:19,920 Speaker 2: has changed since the early seventies, and yet because I'm 165 00:09:19,960 --> 00:09:21,439 Speaker 2: worth It is still on the tip of all of 166 00:09:21,520 --> 00:09:26,000 Speaker 2: our tongues. Why has because I'm worth It been such 167 00:09:26,000 --> 00:09:28,880 Speaker 2: an enduring slogan and how do you think it resonates 168 00:09:28,920 --> 00:09:31,800 Speaker 2: with today's women differently than it did in the seventies. 169 00:09:32,040 --> 00:09:35,160 Speaker 4: Yeah, So, before I answer your question, I just it's 170 00:09:35,280 --> 00:09:38,160 Speaker 4: very interesting because we had the same sentiment that this 171 00:09:38,240 --> 00:09:42,400 Speaker 4: woman needed to be recognized and in fact, this past year, 172 00:09:42,960 --> 00:09:47,360 Speaker 4: Lauriel Paris and McCann worked with a production company named 173 00:09:47,360 --> 00:09:51,160 Speaker 4: tra Verse thirty two to produce a short format documentary 174 00:09:52,160 --> 00:09:56,079 Speaker 4: highlighting the life of Elon Speckt and her creation of 175 00:09:56,320 --> 00:09:59,920 Speaker 4: Because You're Worth It. And it was just a debut 176 00:10:00,320 --> 00:10:03,520 Speaker 4: recently at Tribeca Film Festival and we are working on 177 00:10:03,559 --> 00:10:05,960 Speaker 4: a full launch with a streaming partner, so more to 178 00:10:06,040 --> 00:10:09,000 Speaker 4: come on that. We had wanted to bring the story 179 00:10:09,040 --> 00:10:11,240 Speaker 4: to life, and we located her. 180 00:10:11,320 --> 00:10:13,520 Speaker 3: She's still alive, very ill. 181 00:10:13,320 --> 00:10:15,560 Speaker 4: And dying of cancer, and in fact we were able 182 00:10:15,640 --> 00:10:19,360 Speaker 4: to interview her before she passed away, so her her 183 00:10:19,440 --> 00:10:20,640 Speaker 4: legacy will live on. 184 00:10:20,960 --> 00:10:22,600 Speaker 3: Is an unbelievable story. 185 00:10:23,160 --> 00:10:25,640 Speaker 4: So I just wanted to mention that because it is 186 00:10:25,720 --> 00:10:28,640 Speaker 4: coming in the in the future months and very exciting 187 00:10:28,640 --> 00:10:30,160 Speaker 4: as a tribute to her and. 188 00:10:30,040 --> 00:10:32,320 Speaker 2: To be able to give her flowers before she passes 189 00:10:32,600 --> 00:10:34,360 Speaker 2: exactly exactly beautiful. 190 00:10:34,720 --> 00:10:38,600 Speaker 4: Yeah, yes, So how has it lived on and what 191 00:10:38,640 --> 00:10:41,520 Speaker 4: has it meant? There's so much in that question. It 192 00:10:41,679 --> 00:10:44,080 Speaker 4: truly stood the test of time. And when you think 193 00:10:44,200 --> 00:10:47,280 Speaker 4: back to when the tagline was created in the seventies, 194 00:10:47,640 --> 00:10:50,080 Speaker 4: you know that was the era of the equal rights movement. 195 00:10:50,160 --> 00:10:53,160 Speaker 4: For women a time when there weren't very many women 196 00:10:53,280 --> 00:10:57,080 Speaker 4: in top executive roles in government and senior positions, and 197 00:10:57,160 --> 00:10:59,720 Speaker 4: women were fighting for their rights. So it was a 198 00:10:59,760 --> 00:11:04,160 Speaker 4: moment of time where that sentiment was really needed and 199 00:11:04,200 --> 00:11:06,800 Speaker 4: it was a very bold statement for the time. And 200 00:11:06,880 --> 00:11:09,680 Speaker 4: now we fast forward fifty years later, and there has 201 00:11:09,760 --> 00:11:13,319 Speaker 4: been so much progress. We see women in leadership positions 202 00:11:13,360 --> 00:11:16,120 Speaker 4: in government, we have a woman running for president, but 203 00:11:16,200 --> 00:11:19,320 Speaker 4: clearly there's still so much more to be done, and 204 00:11:19,400 --> 00:11:24,080 Speaker 4: so we're not done yet with this tagline, it truly 205 00:11:24,160 --> 00:11:28,040 Speaker 4: has become almost a call to action, and so it 206 00:11:28,120 --> 00:11:33,600 Speaker 4: has evolved as generations have modernized, and so it spans 207 00:11:33,679 --> 00:11:38,160 Speaker 4: this sort of intergenerational field as grandmothers to now mothers 208 00:11:38,200 --> 00:11:41,240 Speaker 4: to their daughters and sisters have sort of felt the 209 00:11:41,360 --> 00:11:45,320 Speaker 4: impact of it, and it really has become so much 210 00:11:45,360 --> 00:11:50,680 Speaker 4: around confidence and empowerment, this mantra of you can do anything, 211 00:11:50,840 --> 00:11:53,760 Speaker 4: and you, as a woman or even a man, have 212 00:11:53,960 --> 00:11:56,920 Speaker 4: the right to choose what you want to do and 213 00:11:57,000 --> 00:12:00,160 Speaker 4: be who you are and be confident in that and 214 00:12:00,280 --> 00:12:02,720 Speaker 4: don't worry about those who are going to object to 215 00:12:02,760 --> 00:12:05,679 Speaker 4: what you want to do. And so it's this amazing 216 00:12:05,880 --> 00:12:10,199 Speaker 4: powerful statement that is It's really about an effort to 217 00:12:10,240 --> 00:12:14,120 Speaker 4: build confidence and an effort allow people to just be. 218 00:12:14,160 --> 00:12:15,959 Speaker 3: Who they want to be and feel good about it. 219 00:12:16,640 --> 00:12:20,600 Speaker 4: And that's very much how it's evolved and become today. 220 00:12:21,840 --> 00:12:24,920 Speaker 1: I think generations of women have grown up knowing the 221 00:12:24,920 --> 00:12:28,040 Speaker 1: phrase because I'm worth it, my mom did, I did. 222 00:12:28,840 --> 00:12:32,280 Speaker 1: It's become this cultural touchstone. And you started with Loriel 223 00:12:32,320 --> 00:12:35,959 Speaker 1: Paris after getting your MBA in your twenties. Now you're 224 00:12:36,000 --> 00:12:40,600 Speaker 1: the president. You just mentioned how people like women were 225 00:12:40,600 --> 00:12:44,880 Speaker 1: not really executives at that time, How you are leading 226 00:12:44,920 --> 00:12:48,440 Speaker 1: the charge. How has that phrase inspired you throughout your career. 227 00:12:48,760 --> 00:12:50,840 Speaker 4: Just to give you a little bit of my background 228 00:12:50,920 --> 00:12:54,319 Speaker 4: as a person, I've had great role models. 229 00:12:54,000 --> 00:12:55,280 Speaker 3: In my life. 230 00:12:55,000 --> 00:12:59,520 Speaker 4: My mom worked, my grandmother worked, so I always grew 231 00:12:59,679 --> 00:13:04,079 Speaker 4: up with women role models who were empowered and were 232 00:13:04,120 --> 00:13:07,160 Speaker 4: able to balance work and personal and do well at 233 00:13:07,240 --> 00:13:09,480 Speaker 4: both of them. I also had the opportunity when I 234 00:13:09,559 --> 00:13:11,520 Speaker 4: was in college to be a White House intern, and 235 00:13:11,559 --> 00:13:14,199 Speaker 4: I actually at the time worked for Hillary Clinton when 236 00:13:14,240 --> 00:13:17,480 Speaker 4: she was First Lady, which was an amazing experience and 237 00:13:17,600 --> 00:13:21,080 Speaker 4: also was an amazing just to be able to observe 238 00:13:21,120 --> 00:13:22,360 Speaker 4: a woman as first Lady. 239 00:13:22,400 --> 00:13:24,360 Speaker 3: But during that time. 240 00:13:24,160 --> 00:13:26,400 Speaker 4: She was a pretty active first lady, and she was 241 00:13:26,720 --> 00:13:30,880 Speaker 4: helping to on the side, I guess maybe impact policy 242 00:13:31,240 --> 00:13:33,320 Speaker 4: in a way that was appropriate for her. And so 243 00:13:33,360 --> 00:13:36,120 Speaker 4: when I came to Laoreel and I started on the 244 00:13:36,160 --> 00:13:39,520 Speaker 4: Loreal Paris brand more than twenty years ago, I was 245 00:13:39,559 --> 00:13:42,839 Speaker 4: really honored to be working on this brand that embodied 246 00:13:42,880 --> 00:13:43,760 Speaker 4: because you're worth it. 247 00:13:44,280 --> 00:13:45,559 Speaker 3: And it hit home. 248 00:13:45,600 --> 00:13:50,000 Speaker 4: Very very deeply to my heart because I really believed 249 00:13:50,000 --> 00:13:53,560 Speaker 4: in this and I've always wanted to champion women. And 250 00:13:54,240 --> 00:13:57,000 Speaker 4: I came to Loreel and there have been many women 251 00:13:57,280 --> 00:13:59,839 Speaker 4: role models here as well. Not as many back then, 252 00:14:00,000 --> 00:14:03,400 Speaker 4: but certainly enough. It is the beauty industry, so for 253 00:14:03,480 --> 00:14:05,800 Speaker 4: sure there's more women, but it wasn't always the case. 254 00:14:05,880 --> 00:14:08,559 Speaker 4: Over my twenty years, it's truly evolved. We have many, 255 00:14:08,600 --> 00:14:12,199 Speaker 4: many more women in leadership roles. It has truly inspired 256 00:14:12,240 --> 00:14:15,400 Speaker 4: me to be persistent, fight for what I believe in, 257 00:14:16,120 --> 00:14:19,120 Speaker 4: not to sit back and let things happen, have a 258 00:14:19,200 --> 00:14:21,720 Speaker 4: voice at the table, and have my confidence as a 259 00:14:21,800 --> 00:14:25,480 Speaker 4: leader in the organization. And so I'm today very proud 260 00:14:25,520 --> 00:14:28,480 Speaker 4: to be wearing the hat of President of Lorel Paris. 261 00:14:28,520 --> 00:14:31,160 Speaker 4: It is a great honor. I take it extremely seriously. 262 00:14:31,800 --> 00:14:34,360 Speaker 4: One I run a business, but two, I carry the 263 00:14:34,840 --> 00:14:38,920 Speaker 4: torch of this tagline, which is extremely powerful. 264 00:14:40,400 --> 00:14:41,920 Speaker 2: We need to take a short break, but we'll be 265 00:14:41,920 --> 00:14:55,400 Speaker 2: write back with Ali Goldstein. Stay with us and we're 266 00:14:55,440 --> 00:14:58,480 Speaker 2: back Ali. On the bright side, we love to celebrate 267 00:14:58,560 --> 00:15:02,640 Speaker 2: the breath of women and just reinforce this idea that 268 00:15:02,680 --> 00:15:05,240 Speaker 2: women are not monolithic and we have so much to 269 00:15:05,320 --> 00:15:09,480 Speaker 2: learn from each other's experiences. And you mentioned this role 270 00:15:09,680 --> 00:15:12,480 Speaker 2: of carrying the torch, so don't want to talk to 271 00:15:12,520 --> 00:15:15,320 Speaker 2: you about that now. How does Lorel Paris continue to 272 00:15:15,400 --> 00:15:19,080 Speaker 2: foster the sense of self worth and empowerment through its 273 00:15:19,200 --> 00:15:21,320 Speaker 2: products and initiatives today? 274 00:15:22,040 --> 00:15:25,920 Speaker 4: The worth sentiment and this idea of because I'm worth it, 275 00:15:25,920 --> 00:15:28,640 Speaker 4: it's ingrained in the deepest part of everything we do. 276 00:15:28,720 --> 00:15:31,680 Speaker 4: So it really only starts with the products. And I 277 00:15:31,680 --> 00:15:35,360 Speaker 4: would say from a product standpoint, it means we offer 278 00:15:35,520 --> 00:15:41,840 Speaker 4: consumers women the best quality, the most efficient formulas, beautiful packages, 279 00:15:42,480 --> 00:15:45,360 Speaker 4: great sensorial experience, really great value. 280 00:15:45,520 --> 00:15:48,600 Speaker 3: Beauty can be that armor because I'm worth it. 281 00:15:48,640 --> 00:15:51,480 Speaker 4: First and foremost is because these are great products and 282 00:15:51,520 --> 00:15:54,280 Speaker 4: we stand behind them and we don't make any sacrifices. 283 00:15:54,320 --> 00:15:57,840 Speaker 4: So that's first and foremost, But it goes much broader 284 00:15:57,880 --> 00:16:01,120 Speaker 4: and much deeper than that is very much a part 285 00:16:01,160 --> 00:16:04,120 Speaker 4: of who we work with and the choice of spokeswomen 286 00:16:04,200 --> 00:16:05,360 Speaker 4: and what they believe in. 287 00:16:06,120 --> 00:16:07,000 Speaker 3: It is fantastic. 288 00:16:07,120 --> 00:16:11,000 Speaker 4: We do interviews with our spokeswomen and for them, oftentimes 289 00:16:11,000 --> 00:16:14,760 Speaker 4: we hear the first time a spokeswoman does an ad 290 00:16:14,800 --> 00:16:19,680 Speaker 4: campaign and says I'm worth it. Even for very famous people, 291 00:16:19,880 --> 00:16:24,160 Speaker 4: it's a goosebump emotional moment, and that means it's much 292 00:16:24,200 --> 00:16:27,440 Speaker 4: deeper than just the makeup or the shampoo or skincare, 293 00:16:27,720 --> 00:16:31,320 Speaker 4: so it's really meaningful for them, and we choose very selectively, 294 00:16:32,200 --> 00:16:36,640 Speaker 4: and then we also focus on many campaigns that are 295 00:16:36,720 --> 00:16:41,080 Speaker 4: outside of our products and really about supporting women, supporting. 296 00:16:40,600 --> 00:16:43,080 Speaker 3: Worth Globally, we have a program called. 297 00:16:42,880 --> 00:16:46,840 Speaker 4: Stand Up, which is about fighting against street harassment, and 298 00:16:46,880 --> 00:16:52,200 Speaker 4: we've partnered with a nonprofit to provide training programs of 299 00:16:52,240 --> 00:16:56,480 Speaker 4: how consumers can help fight against street harassment and it's 300 00:16:56,560 --> 00:16:59,200 Speaker 4: called the five D's and anyone can go online and 301 00:17:00,040 --> 00:17:04,040 Speaker 4: learn more about that. We've also done some content and 302 00:17:04,080 --> 00:17:08,760 Speaker 4: partnership with our swopespeople in terms of highlighting their failures 303 00:17:08,800 --> 00:17:12,080 Speaker 4: because in fact, you learn so much when you fail, 304 00:17:12,680 --> 00:17:16,360 Speaker 4: and the program is called the They're Worth It resume 305 00:17:16,680 --> 00:17:20,360 Speaker 4: which highlights all the failures in their life. So it's 306 00:17:20,400 --> 00:17:23,400 Speaker 4: not a resume of all your successes, but it's yours. 307 00:17:23,440 --> 00:17:25,679 Speaker 4: It's a resume of your failures. Oh, I love that, 308 00:17:26,359 --> 00:17:31,200 Speaker 4: which is really fascinating that even famous people have learned 309 00:17:31,280 --> 00:17:34,000 Speaker 4: and been empowered and their confidence has been built from 310 00:17:34,000 --> 00:17:37,199 Speaker 4: the times they didn't succeed and how they've overcome it. 311 00:17:37,920 --> 00:17:39,959 Speaker 4: And then, of course in the US, we have our 312 00:17:40,000 --> 00:17:43,280 Speaker 4: Women of Worth program, which is now in its nineteenth year, 313 00:17:43,480 --> 00:17:47,560 Speaker 4: and this is a program where we recognize real women 314 00:17:47,960 --> 00:17:52,879 Speaker 4: who are solving real problems in their communities and. 315 00:17:52,560 --> 00:17:54,239 Speaker 3: It's something we're super proud of. 316 00:17:54,960 --> 00:17:56,880 Speaker 4: As I said, we're in our nineteenth year, so we've 317 00:17:56,880 --> 00:18:00,760 Speaker 4: been committed for a very long time, and it's really 318 00:18:00,840 --> 00:18:05,679 Speaker 4: about identifying women across the United States who work on 319 00:18:05,760 --> 00:18:08,720 Speaker 4: many different causes but are giving back to their local communities, 320 00:18:08,840 --> 00:18:12,640 Speaker 4: and we recognize them and support them in a broad way. 321 00:18:13,280 --> 00:18:17,600 Speaker 1: Loriiel Paris has been known for its strong, intelligent, passionate 322 00:18:17,640 --> 00:18:22,680 Speaker 1: spokeswomen over the years. Kate Winslet, Andy McDowell, Eva Longoria, Asia, 323 00:18:22,760 --> 00:18:25,560 Speaker 1: Naomi King just to name a few, but some of 324 00:18:25,600 --> 00:18:28,840 Speaker 1: the most powerful stories and voices came out of Loriel's 325 00:18:28,840 --> 00:18:31,879 Speaker 1: Women of Work program, which you just mentioned. Can you 326 00:18:31,920 --> 00:18:34,240 Speaker 1: tell us why you think this program is so important. 327 00:18:34,359 --> 00:18:38,280 Speaker 4: Yes, yes, we can partner with the best and most 328 00:18:38,400 --> 00:18:42,480 Speaker 4: impactful celebrities, but in the end, it's real people that 329 00:18:42,600 --> 00:18:45,520 Speaker 4: are making a huge difference in the world, and we 330 00:18:45,600 --> 00:18:47,360 Speaker 4: felt that we really needed to. 331 00:18:47,320 --> 00:18:48,480 Speaker 3: Recognize those women. 332 00:18:49,160 --> 00:18:53,800 Speaker 4: So this is a grassroots program and it really highlights 333 00:18:53,840 --> 00:18:57,879 Speaker 4: women that are contributing to our world in the most 334 00:18:57,920 --> 00:18:58,640 Speaker 4: positive way. 335 00:18:59,240 --> 00:19:01,639 Speaker 3: They dem straight the epitome. 336 00:19:01,280 --> 00:19:07,560 Speaker 4: Of courage resistance, and so we particularly look for organizations 337 00:19:07,640 --> 00:19:11,720 Speaker 4: that aren't necessarily well funded but really need that support 338 00:19:11,760 --> 00:19:14,600 Speaker 4: and when we can help them have an impact. For 339 00:19:14,680 --> 00:19:16,760 Speaker 4: the Women of Work Program, we help them in three 340 00:19:16,800 --> 00:19:19,800 Speaker 4: different ways. So first of all, each year we recognize 341 00:19:19,840 --> 00:19:23,920 Speaker 4: ten women. We wanted to find causes that were relevant 342 00:19:24,000 --> 00:19:27,400 Speaker 4: to what was happening at the time, and also recognizing 343 00:19:27,440 --> 00:19:31,760 Speaker 4: that people are facing many different issues. Recognizing ten women 344 00:19:31,840 --> 00:19:35,600 Speaker 4: also allows us to recognize ten causes, and we give 345 00:19:35,680 --> 00:19:40,159 Speaker 4: each woman twenty five thousand dollars towards her cause. And 346 00:19:40,240 --> 00:19:43,479 Speaker 4: on top of that, we have mentoring opportunities and we 347 00:19:43,520 --> 00:19:45,919 Speaker 4: give them access to all of the support and the 348 00:19:45,960 --> 00:19:48,600 Speaker 4: network we have at lorel In terms of media partners, 349 00:19:48,680 --> 00:19:51,919 Speaker 4: legal advice, fundraising advice, like all of the things that 350 00:19:51,960 --> 00:19:54,440 Speaker 4: we can do internally as a big corporation, we give 351 00:19:54,440 --> 00:19:58,879 Speaker 4: them access to and of course we use our platform 352 00:19:59,000 --> 00:20:02,239 Speaker 4: to bring awareness to this organizations because in the end, 353 00:20:02,280 --> 00:20:04,679 Speaker 4: they need awareness, they need funding to continue to do 354 00:20:04,720 --> 00:20:05,200 Speaker 4: what they do. 355 00:20:06,920 --> 00:20:10,280 Speaker 1: I'm curious how exactly you select the Women of Worth 356 00:20:10,320 --> 00:20:14,560 Speaker 1: honorees because you see such a wide range of causes 357 00:20:14,640 --> 00:20:16,959 Speaker 1: represented each year. What's the criteria. 358 00:20:17,200 --> 00:20:18,600 Speaker 3: There's not a strict criteria. 359 00:20:18,640 --> 00:20:20,760 Speaker 4: We really look for women who are just having a 360 00:20:20,760 --> 00:20:23,040 Speaker 4: great impact and need our partnership. 361 00:20:23,200 --> 00:20:25,080 Speaker 3: But we really look for diversity. 362 00:20:25,320 --> 00:20:29,680 Speaker 4: That's one of the main criteria of do they have 363 00:20:29,760 --> 00:20:33,200 Speaker 4: a cause that needs our help? Are we addressing the 364 00:20:33,240 --> 00:20:36,240 Speaker 4: needs that we're seeing and hearing across the United States. 365 00:20:36,280 --> 00:20:38,880 Speaker 4: So we look for a variety of backgrounds, We look 366 00:20:38,920 --> 00:20:42,760 Speaker 4: for different experiences, We even look for geographic diversity. With 367 00:20:42,840 --> 00:20:46,800 Speaker 4: ten women, we can impact communities all across the United States. 368 00:20:47,400 --> 00:20:51,919 Speaker 4: We receive literally thousands of applications each year. We partner 369 00:20:51,960 --> 00:20:55,240 Speaker 4: with an organization called Points of Light, who helps us 370 00:20:55,600 --> 00:20:59,520 Speaker 4: vet all of the causes and then we narrow down 371 00:20:59,760 --> 00:21:02,639 Speaker 4: and and we actually invite the employees who work on 372 00:21:02,640 --> 00:21:05,560 Speaker 4: the Loreal Paris brand to help us review all of 373 00:21:05,560 --> 00:21:09,800 Speaker 4: the applications so they even can impact these women. And frankly, 374 00:21:09,840 --> 00:21:12,840 Speaker 4: we've never had to track people down to get help. 375 00:21:12,880 --> 00:21:16,720 Speaker 4: Everyone's raising their hands. It's very inspiring and actually very 376 00:21:16,760 --> 00:21:20,560 Speaker 4: motivating to read through the applications and so that helps 377 00:21:20,600 --> 00:21:23,679 Speaker 4: us narrow down to a final group. And then we 378 00:21:23,800 --> 00:21:28,000 Speaker 4: have sort of our final evaluation panel, and so it's 379 00:21:28,040 --> 00:21:31,360 Speaker 4: myself and some of the other leadership team, representation from 380 00:21:31,359 --> 00:21:34,440 Speaker 4: some of our partners, Asia Naomi King, one of our spokeswomen, 381 00:21:34,480 --> 00:21:36,520 Speaker 4: has been involved for the last few years to help 382 00:21:36,600 --> 00:21:40,560 Speaker 4: us and it's actually a very inspiring morning where we 383 00:21:41,000 --> 00:21:44,880 Speaker 4: read through profiles on all these sort of finalists and 384 00:21:44,960 --> 00:21:48,399 Speaker 4: then we have a discussion and it's very hard to 385 00:21:48,480 --> 00:21:52,320 Speaker 4: choose actually because there are so many fantastic causes and 386 00:21:52,480 --> 00:21:54,320 Speaker 4: every year we say the same thing, Oh my god, 387 00:21:54,359 --> 00:21:56,000 Speaker 4: this is the best group, and every year it is 388 00:21:56,040 --> 00:21:56,560 Speaker 4: a great group. 389 00:21:57,920 --> 00:22:00,080 Speaker 2: You have an incredible group of women in this He 390 00:22:00,240 --> 00:22:02,760 Speaker 2: is Women of Worth honorees. I mean, I was particularly 391 00:22:02,840 --> 00:22:06,760 Speaker 2: moved by Meimuna Hussein Katan. She's the CEO and founder 392 00:22:06,800 --> 00:22:09,919 Speaker 2: of the Tia Foundation, which is a nonprofit formed to 393 00:22:09,920 --> 00:22:13,199 Speaker 2: support the lives of refugees, and I know, Danielle, you 394 00:22:13,240 --> 00:22:16,399 Speaker 2: were really touched by doctor Tanya Stafford's work as the 395 00:22:16,400 --> 00:22:18,840 Speaker 2: founder of It's Going to Be Okay, which is a 396 00:22:18,880 --> 00:22:21,359 Speaker 2: nonprofit dedicated to victims of human trafficking. 397 00:22:21,760 --> 00:22:22,880 Speaker 1: How about for you, Alli. 398 00:22:22,720 --> 00:22:25,520 Speaker 2: Are there any recipients this year that really touched your 399 00:22:25,520 --> 00:22:26,560 Speaker 2: heart in a special way. 400 00:22:27,200 --> 00:22:32,080 Speaker 4: Yeah, there's always a few that we all, each of 401 00:22:32,160 --> 00:22:33,320 Speaker 4: us has a connection to. 402 00:22:34,160 --> 00:22:34,359 Speaker 5: You know. 403 00:22:34,400 --> 00:22:36,359 Speaker 4: I had an experienced this year where one of my 404 00:22:36,440 --> 00:22:39,960 Speaker 4: close family members was diagnosed with breast cancer. She's fine, 405 00:22:40,080 --> 00:22:43,359 Speaker 4: she had double mass ectomy and she's okay. But so 406 00:22:43,480 --> 00:22:47,080 Speaker 4: this year there's a woman named Sherry Mathis who leads 407 00:22:47,119 --> 00:22:51,000 Speaker 4: the Mammogram Poster Girls, So that personally has impacted me. 408 00:22:51,160 --> 00:22:57,159 Speaker 4: Her organization helps to fund and encourage early screening for 409 00:22:57,440 --> 00:23:00,720 Speaker 4: disadvantaged communities because I think we we all know early 410 00:23:00,800 --> 00:23:03,879 Speaker 4: detection is the best way to prevent and save women's lives, 411 00:23:04,280 --> 00:23:06,840 Speaker 4: and so being able to reach out to communities that 412 00:23:06,880 --> 00:23:09,359 Speaker 4: don't get the medical care or can't afford the medical 413 00:23:09,400 --> 00:23:12,640 Speaker 4: care that they need is really powerful. So that connected 414 00:23:12,640 --> 00:23:15,159 Speaker 4: with me this year really because of what was happening 415 00:23:15,160 --> 00:23:19,320 Speaker 4: in my personal life. Another one that I found super 416 00:23:19,359 --> 00:23:22,960 Speaker 4: powerful was control all elite as the organization. 417 00:23:23,119 --> 00:23:26,280 Speaker 3: Laura Pohulis she helps women. 418 00:23:26,160 --> 00:23:31,280 Speaker 4: Escape from domestic violence and she faced this herself, and 419 00:23:31,400 --> 00:23:35,080 Speaker 4: Sherry Mathis faced breast cancer herself. For so many of 420 00:23:35,119 --> 00:23:39,160 Speaker 4: these women, they've faced all these issues personally, and that 421 00:23:39,320 --> 00:23:43,480 Speaker 4: was really the impetus for them to create these organizations 422 00:23:43,480 --> 00:23:46,920 Speaker 4: to help other women overcome these challenges. 423 00:23:47,320 --> 00:23:50,080 Speaker 3: Lots of very powerful stories. They're all really amazing. 424 00:23:51,280 --> 00:23:54,760 Speaker 1: Allie. What do you think resonates with you most about 425 00:23:54,800 --> 00:23:57,080 Speaker 1: the Women of Worth program? 426 00:23:57,880 --> 00:24:00,439 Speaker 4: I think it's, you know, it punctuates the point of 427 00:24:00,640 --> 00:24:03,520 Speaker 4: because I'm worth it. Worth can be about beauty, but 428 00:24:03,600 --> 00:24:07,240 Speaker 4: it goes much much deeper. It's so much more about 429 00:24:07,240 --> 00:24:12,679 Speaker 4: confidence and feeling good about yourself and giving everyone the 430 00:24:12,720 --> 00:24:14,840 Speaker 4: opportunity to be who they want to be. And so 431 00:24:15,000 --> 00:24:18,080 Speaker 4: Women of Worth is our way of helping women who 432 00:24:18,080 --> 00:24:21,439 Speaker 4: are helping other women to do just that, and in 433 00:24:21,480 --> 00:24:25,800 Speaker 4: the most straw way possible. So it's finding women who 434 00:24:25,840 --> 00:24:29,879 Speaker 4: desperately need the help, and they need money, they need access, 435 00:24:30,160 --> 00:24:32,360 Speaker 4: and we bring a light to what they do. 436 00:24:32,880 --> 00:24:35,000 Speaker 3: And so that's what's so powerful. 437 00:24:35,760 --> 00:24:36,119 Speaker 1: Allie. 438 00:24:36,359 --> 00:24:38,480 Speaker 2: We talked about your career a little bit. I mean, 439 00:24:38,520 --> 00:24:41,879 Speaker 2: you're a true loreal Paris success story. You went all 440 00:24:41,920 --> 00:24:46,359 Speaker 2: the way from intern to president of Lorial Paris. It 441 00:24:46,400 --> 00:24:49,720 Speaker 2: takes a special person and a special company to have 442 00:24:49,760 --> 00:24:53,800 Speaker 2: that trajectory. How do you live out the idea of 443 00:24:54,000 --> 00:24:56,120 Speaker 2: because I'm worth it in your own day to day? 444 00:24:56,600 --> 00:24:58,320 Speaker 2: And how do you hope your daughter will live it 445 00:24:58,320 --> 00:24:58,920 Speaker 2: out too? 446 00:24:59,160 --> 00:25:03,320 Speaker 4: Yeah, it's funny. I get asked kind of that question 447 00:25:03,480 --> 00:25:06,160 Speaker 4: a lot. To be in one company from the bottom 448 00:25:06,200 --> 00:25:10,480 Speaker 4: to the top more than twenty years. I generally focus 449 00:25:10,560 --> 00:25:15,680 Speaker 4: on kind of three key themes. The first is find 450 00:25:16,000 --> 00:25:19,480 Speaker 4: your role models, find your sponsors, your mentors, whatever you 451 00:25:19,520 --> 00:25:20,520 Speaker 4: want to call them. 452 00:25:20,920 --> 00:25:23,320 Speaker 3: But build those relationships. That was what was done. 453 00:25:23,480 --> 00:25:25,880 Speaker 4: That's what I did, and there were women who were 454 00:25:25,880 --> 00:25:27,600 Speaker 4: trailblazers who really helped me. 455 00:25:28,119 --> 00:25:29,000 Speaker 3: And I wouldn't be. 456 00:25:29,119 --> 00:25:31,280 Speaker 4: In this position had it not been for all those 457 00:25:31,280 --> 00:25:34,640 Speaker 4: women before me, who even at Lorel had to break 458 00:25:34,680 --> 00:25:37,120 Speaker 4: a little bit of that glass ceiling to make it possible. 459 00:25:37,320 --> 00:25:40,080 Speaker 4: That's one piece of advice is lean on others a 460 00:25:40,160 --> 00:25:43,160 Speaker 4: little bit and find people when you have those tough 461 00:25:43,240 --> 00:25:46,160 Speaker 4: days that you can talk to and breathe through it. 462 00:25:47,040 --> 00:25:49,840 Speaker 4: The second thing I would say is don't be afraid 463 00:25:49,840 --> 00:25:52,600 Speaker 4: to take risks, don't be afraid to ask and tell 464 00:25:52,640 --> 00:25:53,639 Speaker 4: people what you want. 465 00:25:54,080 --> 00:25:56,280 Speaker 3: Don't be afraid to make mistakes and. 466 00:25:56,200 --> 00:25:59,239 Speaker 4: Fail, because all of those bumps in the road are 467 00:25:59,359 --> 00:26:02,199 Speaker 4: learning out for two unities, and I think there's so 468 00:26:02,280 --> 00:26:05,879 Speaker 4: many challenges out there, and one could. 469 00:26:06,280 --> 00:26:08,879 Speaker 3: Play it safe, and I would say just go for it. 470 00:26:08,920 --> 00:26:12,000 Speaker 4: And that's where the because you're worth it is very powerful. 471 00:26:12,119 --> 00:26:17,200 Speaker 4: Believe in yourself and tell yourself you're worth it, even 472 00:26:17,240 --> 00:26:20,520 Speaker 4: when you're scared and not sure. And then the third 473 00:26:20,560 --> 00:26:24,000 Speaker 4: thing is, you know, I live it, breathe it very deeply, 474 00:26:24,240 --> 00:26:29,160 Speaker 4: which is pay it forward. So I really enjoy coaching 475 00:26:29,280 --> 00:26:33,240 Speaker 4: the people that work underneath me and developing talent. Sometimes 476 00:26:33,240 --> 00:26:35,159 Speaker 4: I get more joy out of that than even the 477 00:26:35,240 --> 00:26:39,560 Speaker 4: sales numbers and the market shares. It's really about developing 478 00:26:39,600 --> 00:26:44,280 Speaker 4: the next leaders of the organization, and so that's really 479 00:26:44,280 --> 00:26:49,800 Speaker 4: about listening and having respect and letting people flourish. And 480 00:26:49,840 --> 00:26:52,119 Speaker 4: so my job is to make that happen and allow 481 00:26:52,160 --> 00:26:54,560 Speaker 4: them the space to do that. That's what I tell 482 00:26:54,600 --> 00:26:56,560 Speaker 4: my daughter every single day. 483 00:26:56,880 --> 00:27:00,480 Speaker 1: When Simona and I started this show in March, we 484 00:27:00,600 --> 00:27:04,760 Speaker 1: did I think maybe our third episode was about products 485 00:27:04,760 --> 00:27:08,800 Speaker 1: we love, and we both basically agreed that you would 486 00:27:08,800 --> 00:27:11,960 Speaker 1: have to pry the voluminous mescara out of our cold 487 00:27:12,000 --> 00:27:15,879 Speaker 1: dead hands. That is our product. I've been using it 488 00:27:15,880 --> 00:27:18,800 Speaker 1: since I was in seventh grade, So I have to 489 00:27:18,880 --> 00:27:21,480 Speaker 1: ask you, having been at Loriel for twenty years, you 490 00:27:21,600 --> 00:27:24,640 Speaker 1: know the products better than anybody. Yes, what's your go 491 00:27:24,720 --> 00:27:28,280 Speaker 1: to Holy Grail Lorel paris product one that you cannot 492 00:27:28,280 --> 00:27:28,840 Speaker 1: live without? 493 00:27:29,280 --> 00:27:31,560 Speaker 3: So I have a few. It's hard to narrow down. 494 00:27:31,640 --> 00:27:35,320 Speaker 4: So I'm going to give you kudos because voluminous is 495 00:27:35,359 --> 00:27:37,840 Speaker 4: one of my favorites too. And I try every new 496 00:27:37,880 --> 00:27:40,000 Speaker 4: mescra and we have a lot of great ones, but 497 00:27:40,040 --> 00:27:42,840 Speaker 4: I always go back to voluminous. It's really a classic. 498 00:27:42,960 --> 00:27:46,600 Speaker 4: It's like perfectly buildable, but not over the top. It 499 00:27:46,720 --> 00:27:50,560 Speaker 4: glides on easily like It's definitely a keeper for me. 500 00:27:51,320 --> 00:27:55,639 Speaker 4: I also use one of our infallible concealers, particularly as 501 00:27:55,640 --> 00:27:57,720 Speaker 4: I'm getting older, right, dark circles like. 502 00:27:58,000 --> 00:28:02,160 Speaker 3: Can't live without it. I love it. Applicator, really creamy formula. 503 00:28:02,280 --> 00:28:03,720 Speaker 1: I love a creamy concealer. 504 00:28:03,920 --> 00:28:04,280 Speaker 3: Yeah. 505 00:28:04,800 --> 00:28:09,199 Speaker 4: On skincare, we have an amazing triple power moisturizer. We 506 00:28:09,240 --> 00:28:12,440 Speaker 4: have a fragrance free version that I love. It's good 507 00:28:12,440 --> 00:28:16,639 Speaker 4: for sensitive skin and it's all in one wrinkles, firmness, brightness, 508 00:28:16,640 --> 00:28:20,280 Speaker 4: everything with great ingredients like hyaluronic acid and vitamin C 509 00:28:20,480 --> 00:28:23,400 Speaker 4: and retinol. So that's a really great staple. But those 510 00:28:23,440 --> 00:28:25,400 Speaker 4: are some of my favorites. I have lots of them though, 511 00:28:25,440 --> 00:28:29,760 Speaker 4: Elnet hairspray, Hyleron, plump shampoo. My whole household uses all 512 00:28:29,800 --> 00:28:36,040 Speaker 4: Lorel pars. Bea better, be better, Yes, yes, And there's 513 00:28:36,119 --> 00:28:39,160 Speaker 4: always product in my house. Everyone comes over and I'm like, 514 00:28:39,240 --> 00:28:40,960 Speaker 4: try this new mess, Garrett, tell me what you think. 515 00:28:41,880 --> 00:28:44,000 Speaker 1: Thank you so much for joining us on the great 516 00:28:44,120 --> 00:28:45,040 Speaker 1: Thank you so much. 517 00:28:45,120 --> 00:28:46,360 Speaker 3: This has been really fun. 518 00:28:48,680 --> 00:28:55,280 Speaker 2: Ali Goldstein is the president of Lorel Paris USA. 519 00:28:56,440 --> 00:28:59,240 Speaker 1: That's it for today's show. Tomorrow, we're popping off with 520 00:28:59,320 --> 00:29:03,480 Speaker 1: TV hosts, founder of Rapublica skin and beauty and lifestyle 521 00:29:03,560 --> 00:29:07,560 Speaker 1: influencer and mi Amiga Julisa Bermudez. 522 00:29:08,880 --> 00:29:12,440 Speaker 2: Join the conversation using hashtag the bright Side and connect 523 00:29:12,440 --> 00:29:15,680 Speaker 2: with us on social media at Hello Sunshine on Instagram 524 00:29:15,720 --> 00:29:18,920 Speaker 2: and at the bright Side Pod on TikTok Oh, and 525 00:29:18,960 --> 00:29:21,560 Speaker 2: feel free to tag us at Simone Voice and at 526 00:29:21,640 --> 00:29:22,680 Speaker 2: Danielle Robe. 527 00:29:23,200 --> 00:29:26,160 Speaker 1: Listen and follow the bright Side on the iHeartRadio app 528 00:29:26,200 --> 00:29:28,880 Speaker 1: Apple Podcasts or wherever you get your podcasts. 529 00:29:29,280 --> 00:29:39,520 Speaker 2: See you tomorrow, folks, keep looking on the bright side.