1 00:00:00,680 --> 00:00:04,320 Speaker 1: Hello, I'm Michael barn I'm been Nobi Williams, and I'm Scott. 2 00:00:04,400 --> 00:00:07,320 Speaker 1: Every week at this time plus Mondays, Wednesdays and Thursdays, 3 00:00:07,360 --> 00:00:10,119 Speaker 1: we explore the big money issues in the world of sports. Today, 4 00:00:10,160 --> 00:00:12,680 Speaker 1: we speak to the man in charge of the NFL 5 00:00:12,760 --> 00:00:17,439 Speaker 1: sponsorship and consumer products business, NFL Chief Media and Business Officer, 6 00:00:17,680 --> 00:00:21,479 Speaker 1: Brian Rollapp on the evolving sports media landscape. You know, 7 00:00:21,520 --> 00:00:23,600 Speaker 1: the realities. We live in a world where Netflix has 8 00:00:23,600 --> 00:00:26,759 Speaker 1: no commercials and in their six second commercials on YouTube. 9 00:00:26,760 --> 00:00:29,760 Speaker 1: It's just a different, different world. And you're gonna see that, 10 00:00:29,920 --> 00:00:32,240 Speaker 1: and I think you've seen it that evolved significantly. That's 11 00:00:32,280 --> 00:00:34,239 Speaker 1: coming up on the show. But first let's look at 12 00:00:34,240 --> 00:00:37,519 Speaker 1: the top stories, the business stories of the week, and 13 00:00:37,640 --> 00:00:42,159 Speaker 1: let's start with San Francisco and now the Giants used 14 00:00:42,200 --> 00:00:44,360 Speaker 1: to be a T and T park, used to be 15 00:00:44,360 --> 00:00:45,519 Speaker 1: a lot of things. Yeah, it used to be a 16 00:00:45,560 --> 00:00:52,200 Speaker 1: lot of things. Now it's something new. Pac Bell, Yeah, 17 00:00:52,240 --> 00:00:54,800 Speaker 1: I was there for Pac Bill when he went in 18 00:00:55,000 --> 00:00:59,760 Speaker 1: when Barry Bonds not two in the drink. Yeah yeah, no, 19 00:00:59,840 --> 00:01:02,640 Speaker 1: I I was in the stands, like, wow, I'm sorry, 20 00:01:02,640 --> 00:01:06,040 Speaker 1: I could see you out in McCovey cove Kayak and 21 00:01:06,040 --> 00:01:09,760 Speaker 1: get no, get trying to get the Eben. You ever 22 00:01:09,800 --> 00:01:12,640 Speaker 1: watch a game, McCoy, that seems like something you should do. 23 00:01:13,440 --> 00:01:17,400 Speaker 1: Kayak anyway, So now it's Oracle. We're talking two hundred 24 00:01:17,400 --> 00:01:21,520 Speaker 1: million dollars. It's it's a lot of money. And you 25 00:01:21,640 --> 00:01:24,720 Speaker 1: just wonder they've got the name recognition Oracle. Obviously they 26 00:01:24,720 --> 00:01:26,720 Speaker 1: were worth the Warriors and Oracle Arena Warriors and moving 27 00:01:26,720 --> 00:01:29,679 Speaker 1: downtown to Chase Center, so Oracle looking to keep it 28 00:01:29,680 --> 00:01:32,839 Speaker 1: in the area, replacing a T and T. You gotta 29 00:01:32,840 --> 00:01:34,880 Speaker 1: wonder where the return on investment is. This can't just 30 00:01:34,880 --> 00:01:36,559 Speaker 1: be putting your name on it because they have global 31 00:01:36,640 --> 00:01:39,160 Speaker 1: name recognition. Now what else are they getting? And that's 32 00:01:39,200 --> 00:01:40,760 Speaker 1: what we're gonna hope to find out. I'm gonna be 33 00:01:40,760 --> 00:01:42,800 Speaker 1: hopefully talking to the CEO and we'll find out what 34 00:01:42,840 --> 00:01:44,520 Speaker 1: he's got to say about the return on that investment. 35 00:01:44,680 --> 00:01:46,640 Speaker 1: Since they've been on the Warriors stadium, they I mean, 36 00:01:46,640 --> 00:01:49,640 Speaker 1: they obviously there's something that they're well versed in what 37 00:01:49,720 --> 00:01:52,400 Speaker 1: a naming rights deal in the Bay Area gets you, 38 00:01:52,760 --> 00:01:55,160 Speaker 1: and they were willing to open up the checkbook in 39 00:01:55,200 --> 00:01:58,120 Speaker 1: a big way to do it. But we should say 40 00:01:58,120 --> 00:02:00,440 Speaker 1: that they already have a relationship with the Giant, So 41 00:02:00,480 --> 00:02:02,640 Speaker 1: they know the team, they know the ballpark, they know 42 00:02:02,720 --> 00:02:04,960 Speaker 1: what they can do, So you assume they can drill 43 00:02:05,000 --> 00:02:06,840 Speaker 1: down into the San Francisco is in their backyard. I 44 00:02:06,880 --> 00:02:09,799 Speaker 1: would imagine the city is also probably their most important 45 00:02:09,800 --> 00:02:12,480 Speaker 1: city if you look at their bottom line. Um Also, 46 00:02:12,560 --> 00:02:14,080 Speaker 1: I'm sure a part of this goes back to what 47 00:02:14,120 --> 00:02:17,160 Speaker 1: we've talked about before with the changing media landscape. Right 48 00:02:17,200 --> 00:02:20,640 Speaker 1: the the ability to reach consumers easily through TV ads, 49 00:02:20,639 --> 00:02:22,640 Speaker 1: which was kind of a given for the past twenty 50 00:02:22,639 --> 00:02:26,079 Speaker 1: five years, is slowly evaporating, and as people look for 51 00:02:26,440 --> 00:02:30,160 Speaker 1: some kind of consistency or permanency with their advertising. I 52 00:02:30,160 --> 00:02:33,280 Speaker 1: think it's it sounds like stadiums and arenas are are 53 00:02:33,320 --> 00:02:37,480 Speaker 1: becoming more and more enticing because they were. I think 54 00:02:37,520 --> 00:02:39,920 Speaker 1: they're back in because it's some kind of permanency for 55 00:02:39,919 --> 00:02:41,720 Speaker 1: your adds. But by the way, when is Larry Ellison 56 00:02:41,800 --> 00:02:45,480 Speaker 1: gonna buy a team he could have? Had? He lost 57 00:02:46,520 --> 00:02:50,160 Speaker 1: team a major sports professor, I mean he lost the 58 00:02:50,160 --> 00:02:52,000 Speaker 1: Warriors for like I was like, I think it was 59 00:02:52,000 --> 00:02:54,800 Speaker 1: like thirty million bucks. He was outbid, Like Larry Ellison 60 00:02:54,840 --> 00:02:57,160 Speaker 1: didn't raise it like Booth that that was a goof 61 00:02:57,840 --> 00:03:02,000 Speaker 1: should have had it moving around along. Speaking of the NBA, 62 00:03:02,680 --> 00:03:04,960 Speaker 1: they have a deal with Twitter. Were we speaking of 63 00:03:04,960 --> 00:03:08,120 Speaker 1: the NBA? We kind of by the Warriors, all right, 64 00:03:09,000 --> 00:03:12,880 Speaker 1: I were thinking about the NBA that well they're part 65 00:03:12,880 --> 00:03:16,880 Speaker 1: of anyway. Well again it's from from the Consumer Electronics Show. 66 00:03:17,600 --> 00:03:20,040 Speaker 1: Leave it to Jack Dorsey and Adam Silver to get 67 00:03:20,040 --> 00:03:25,880 Speaker 1: together great battle. Yeah we should. We should invite check 68 00:03:25,919 --> 00:03:29,760 Speaker 1: to our sports business. Remind me of that. Um, but 69 00:03:30,280 --> 00:03:34,040 Speaker 1: Twitter is gonna show in essence, portions of the game 70 00:03:34,080 --> 00:03:38,440 Speaker 1: live broadcast from a certain player's perspective. So you will 71 00:03:38,440 --> 00:03:41,200 Speaker 1: be able to vote as to who which player you 72 00:03:41,280 --> 00:03:44,000 Speaker 1: want them to highlight and watch the game from that perspective. 73 00:03:44,520 --> 00:03:47,600 Speaker 1: This is the kind of thing that the NBA does 74 00:03:47,640 --> 00:03:51,119 Speaker 1: so well. They're willing to experiment. They know a lot 75 00:03:51,160 --> 00:03:53,200 Speaker 1: of their fans more than the NFL. We should say, 76 00:03:53,480 --> 00:03:56,000 Speaker 1: are younger watching on these kind of devices, watching on 77 00:03:56,040 --> 00:03:59,320 Speaker 1: these platforms, and why not try it? See what sticks. Yeah, 78 00:03:59,360 --> 00:04:01,640 Speaker 1: it's a it's a toe really different type of way 79 00:04:01,680 --> 00:04:04,520 Speaker 1: to consume a live sports event. Right, there's no sound, 80 00:04:04,560 --> 00:04:06,640 Speaker 1: you're not gonna get any of the announcers. You're only 81 00:04:06,680 --> 00:04:08,960 Speaker 1: getting the second half. You're at the mercy of what 82 00:04:09,040 --> 00:04:12,320 Speaker 1: the masses decide is the one player they want to follow. 83 00:04:12,360 --> 00:04:14,400 Speaker 1: I don't think this is gonna be great watching if 84 00:04:14,400 --> 00:04:16,320 Speaker 1: you want to sit down and watch a basketball game. 85 00:04:16,720 --> 00:04:19,280 Speaker 1: But if you want to watch a basketball game kind 86 00:04:19,279 --> 00:04:21,480 Speaker 1: of partially out of the corner of your eye while 87 00:04:21,480 --> 00:04:24,240 Speaker 1: you're interacting with your friends on something else, this is 88 00:04:24,279 --> 00:04:26,120 Speaker 1: exactly what they're going We know that, we know that 89 00:04:26,120 --> 00:04:28,520 Speaker 1: the young audience watches about ten minutes of video. Yeah, 90 00:04:28,560 --> 00:04:30,839 Speaker 1: it's it's We talk about Fortnite a lot on this show. 91 00:04:30,880 --> 00:04:32,680 Speaker 1: But but one of the things Fortnite has done so 92 00:04:32,720 --> 00:04:34,200 Speaker 1: well is that for a lot of people, it's not 93 00:04:34,560 --> 00:04:36,800 Speaker 1: a video game first, right, it's a It's a platform 94 00:04:36,839 --> 00:04:39,600 Speaker 1: to hang out and interact with your first I think 95 00:04:39,640 --> 00:04:41,800 Speaker 1: Adam Silver looks at that and says, hey, maybe we 96 00:04:41,880 --> 00:04:43,520 Speaker 1: can do that in some way. And the way to 97 00:04:43,560 --> 00:04:45,800 Speaker 1: do that is to create a stream that is more 98 00:04:46,000 --> 00:04:48,919 Speaker 1: fan friendly. It has some kind of democracy built into it. 99 00:04:48,920 --> 00:04:51,360 Speaker 1: It's not commanding all your attention because you can't even 100 00:04:51,400 --> 00:04:53,560 Speaker 1: hear the announcers. You're only seeing a part of the action. 101 00:04:53,880 --> 00:04:57,040 Speaker 1: This is a side piece just to to build an 102 00:04:57,200 --> 00:05:00,600 Speaker 1: entire kind of social ecosystem around well back racky old 103 00:05:00,600 --> 00:05:06,080 Speaker 1: man bar making it appearance they were not going to 104 00:05:06,160 --> 00:05:09,800 Speaker 1: be any announcers. Anybody remember when the NFL didn't tried 105 00:05:09,800 --> 00:05:13,760 Speaker 1: the silent man was the jet the other old guy remembers, Yeah, 106 00:05:13,839 --> 00:05:16,440 Speaker 1: see it was, and it was a meaningless game. So 107 00:05:16,480 --> 00:05:21,240 Speaker 1: they tried this experiment and people really found out. You 108 00:05:21,279 --> 00:05:24,960 Speaker 1: know what, I like the announcers. Well, as with anything, 109 00:05:25,040 --> 00:05:28,160 Speaker 1: every time we move desks here at Bloomberg where relocated, 110 00:05:28,360 --> 00:05:30,680 Speaker 1: I'm upset for about a week and then I'm like, 111 00:05:30,680 --> 00:05:33,680 Speaker 1: oh whatever, Like I acclimated very quickly, Yes I can 112 00:05:33,720 --> 00:05:35,440 Speaker 1: do that. So I think that was sort of the 113 00:05:35,480 --> 00:05:38,000 Speaker 1: same thing. It was a big shock to the system. 114 00:05:38,040 --> 00:05:41,320 Speaker 1: But nowadays with the coach stream and the others, again, 115 00:05:41,720 --> 00:05:45,920 Speaker 1: goodbye broadcasting, hello narrowcasting, You're gonna have so many options 116 00:05:46,120 --> 00:05:49,159 Speaker 1: to pick, not only which announcers you want, but what 117 00:05:49,320 --> 00:05:51,279 Speaker 1: they're gonna stress. You want them to talk about the 118 00:05:51,320 --> 00:05:53,240 Speaker 1: strategy of the game, you go to the coaches one. 119 00:05:53,520 --> 00:05:56,200 Speaker 1: You want to talk about the betting implications, You'll go 120 00:05:56,240 --> 00:05:59,279 Speaker 1: to that one. You want to talk about the halftime show, 121 00:05:59,320 --> 00:06:01,520 Speaker 1: You'll go to that one. So you'll have the option 122 00:06:01,600 --> 00:06:03,520 Speaker 1: to really drill down. Back in the day we were 123 00:06:03,560 --> 00:06:05,960 Speaker 1: talking about I mean, you had the two guys in 124 00:06:05,960 --> 00:06:08,919 Speaker 1: the booth and that was it. Sideline reporters. It's like 125 00:06:08,960 --> 00:06:11,840 Speaker 1: you had to listen to dare I say, Merlin Olsen, 126 00:06:12,040 --> 00:06:14,960 Speaker 1: Tickenberg and Merlin Olson live from Denver, Thank you very much. 127 00:06:15,720 --> 00:06:18,599 Speaker 1: That'll bring you back, right, that'll bring oh my John 128 00:06:18,640 --> 00:06:22,040 Speaker 1: Elway right, Creig Craig Morton probably, But yeah, I mean 129 00:06:22,040 --> 00:06:24,720 Speaker 1: you didn't really have the options. Now you're not gonna go. 130 00:06:25,200 --> 00:06:28,719 Speaker 1: You can pick exactly what you want to listen to. Man, Finally, 131 00:06:29,000 --> 00:06:33,080 Speaker 1: this guy is making news. Just waking up in the morning. 132 00:06:33,120 --> 00:06:36,640 Speaker 1: Gotta thank god. I don't know, but today sinks kind 133 00:06:36,680 --> 00:06:41,280 Speaker 1: of rabber. Ice Cube is seeking additional financing to make 134 00:06:41,320 --> 00:06:45,280 Speaker 1: a push to buy the twenty one century Fox Regional 135 00:06:45,360 --> 00:06:49,760 Speaker 1: Sports Networks. Fox News reported that in a tweet, additional 136 00:06:50,560 --> 00:06:52,480 Speaker 1: backers is doing a lot of work in that in 137 00:06:52,600 --> 00:06:58,600 Speaker 1: that sentence. Wait, wait, that's not very man. This isn't this, 138 00:06:58,600 --> 00:07:02,440 Speaker 1: this isn't this is not but we we have talked 139 00:07:02,480 --> 00:07:05,320 Speaker 1: about the Fox sale of the rs N. This is 140 00:07:05,360 --> 00:07:09,320 Speaker 1: a whether sixteen to twenty billion dollar transaction. Ice Cube, 141 00:07:09,320 --> 00:07:11,520 Speaker 1: but the news that ice Cube was bidding, I mean 142 00:07:11,520 --> 00:07:14,800 Speaker 1: he said that a while ago. Yeah, this is not 143 00:07:14,960 --> 00:07:18,120 Speaker 1: like that is not the new part. Yeah, the fact 144 00:07:18,160 --> 00:07:21,119 Speaker 1: that he's like approaching others for backing. You don't say 145 00:07:21,240 --> 00:07:23,320 Speaker 1: ice Cube doesn't have if he wants to be involved. 146 00:07:23,400 --> 00:07:25,960 Speaker 1: He doesn't have the fifteen billion needed. He doesn't have 147 00:07:25,960 --> 00:07:30,880 Speaker 1: the big media platform that everybody com or Sinclair, which, 148 00:07:30,920 --> 00:07:32,320 Speaker 1: by the way, if it's gonna go as a whole, 149 00:07:32,680 --> 00:07:36,000 Speaker 1: keep an eye on Sinclair. I'm hearing that this thing 150 00:07:36,080 --> 00:07:38,400 Speaker 1: is going piecemeal, that this is gonna be. You want 151 00:07:38,440 --> 00:07:41,640 Speaker 1: the Southeast one, you go to Liberty Comcast in the Midwest. 152 00:07:41,760 --> 00:07:44,320 Speaker 1: Everybody's got a reason to part and parcel this. That 153 00:07:44,520 --> 00:07:47,040 Speaker 1: is where this is headed right now. The Yankees buying 154 00:07:47,080 --> 00:07:49,520 Speaker 1: back Yes Network. You know they're already looking a partner 155 00:07:49,520 --> 00:07:52,040 Speaker 1: with Mubadala, the Solving Wealth Fund of the U. A. E. 156 00:07:53,080 --> 00:07:56,400 Speaker 1: Redbird Capitals. They're they're eyeing something with Amazon. What component 157 00:07:56,440 --> 00:07:59,160 Speaker 1: can they play? So you take you take the Yes 158 00:07:59,240 --> 00:08:02,040 Speaker 1: Network out, you take six billion about out of it. 159 00:08:02,480 --> 00:08:04,720 Speaker 1: Let's see who's around for the rest. Well, for ice Cube, 160 00:08:04,720 --> 00:08:06,520 Speaker 1: today was a good day. He's gonna need a few 161 00:08:06,520 --> 00:08:09,400 Speaker 1: more cubes. Now, let's get to this week's interview with 162 00:08:09,560 --> 00:08:13,800 Speaker 1: NFL Chief Media and Business Officer Brian Rolapp. Brian thank 163 00:08:13,840 --> 00:08:16,000 Speaker 1: you very much for coming in studio. Thanks for having me. 164 00:08:16,080 --> 00:08:17,600 Speaker 1: I have a bone to pick with you already. You're 165 00:08:17,600 --> 00:08:20,160 Speaker 1: gonna start with bones. Okay, we'll start with bones. You 166 00:08:20,200 --> 00:08:22,480 Speaker 1: had to have a deal with Fortnite, didn't you. We 167 00:08:22,520 --> 00:08:27,120 Speaker 1: did because my nine year old found out about it, 168 00:08:27,560 --> 00:08:31,520 Speaker 1: and you're costing me serious money. Hey, it brought my 169 00:08:31,680 --> 00:08:35,800 Speaker 1: son and me together. Man, he wanted the Detroit Lions 170 00:08:35,840 --> 00:08:39,880 Speaker 1: one and he got He brought Detroit off already record time. 171 00:08:40,880 --> 00:08:45,120 Speaker 1: But a no brainer. To bring a brand, the NFL 172 00:08:45,160 --> 00:08:48,079 Speaker 1: brand together with Fortnite completes the mission of one you 173 00:08:48,160 --> 00:08:51,400 Speaker 1: generate bucks and two you reach a different audience. Yeah, 174 00:08:51,520 --> 00:08:54,800 Speaker 1: I think right. I think for us, it wasn't really 175 00:08:54,800 --> 00:08:58,000 Speaker 1: about the money anyway. It was about in this day 176 00:08:58,000 --> 00:09:02,800 Speaker 1: and age, engaging youth, engaging a youth demographic and this 177 00:09:02,840 --> 00:09:05,400 Speaker 1: media environments really really difficult, and there are a few 178 00:09:05,440 --> 00:09:09,960 Speaker 1: things that we had seen that had done that like Fortnite. 179 00:09:09,960 --> 00:09:13,640 Speaker 1: I mean, the numbers were just extraordinary, and um, you know, 180 00:09:13,920 --> 00:09:16,440 Speaker 1: they came to us with the idea and we loved it. 181 00:09:16,679 --> 00:09:18,240 Speaker 1: We thought it was we thought it was a great 182 00:09:18,240 --> 00:09:20,520 Speaker 1: idea and it instantly got me credibility with my eleven 183 00:09:20,600 --> 00:09:22,680 Speaker 1: year old. I did not have before that you're cool, 184 00:09:22,720 --> 00:09:25,200 Speaker 1: You're cool cool, but uh, but now it was. It 185 00:09:25,240 --> 00:09:26,800 Speaker 1: was a fun thing to do, and I think the 186 00:09:26,840 --> 00:09:29,120 Speaker 1: Fortnite guys loved it. I think the fans loved it. Um, 187 00:09:29,200 --> 00:09:31,000 Speaker 1: you started seeing a lot of stuff show up on 188 00:09:31,040 --> 00:09:33,920 Speaker 1: social and it's just sort of increased excitement. Engagement was great. 189 00:09:33,960 --> 00:09:36,240 Speaker 1: You know what the fishing boat captain say. You know 190 00:09:36,360 --> 00:09:37,959 Speaker 1: what I say, Go to the fish are there? You 191 00:09:38,000 --> 00:09:40,440 Speaker 1: go fish with the fish are Yeah, that's what you're doing. 192 00:09:40,480 --> 00:09:42,079 Speaker 1: You found them where they are. I thought they said, 193 00:09:42,280 --> 00:09:43,679 Speaker 1: I need a bigger boat. They say that too. I 194 00:09:43,679 --> 00:09:46,160 Speaker 1: guess we're gonna need a big How different is it 195 00:09:46,400 --> 00:09:48,959 Speaker 1: from how you know your your older audience and your 196 00:09:48,960 --> 00:09:52,640 Speaker 1: older demographics interact with NFL than your your millennials and 197 00:09:52,679 --> 00:09:55,040 Speaker 1: your your gen Z or whatever they're going by these days. 198 00:09:55,120 --> 00:09:59,760 Speaker 1: In general, I think it's I think it's a lot different. Um, 199 00:10:00,000 --> 00:10:02,640 Speaker 1: you know, the older people will you will see and 200 00:10:02,720 --> 00:10:05,120 Speaker 1: really not that old by the way, you know, thirty 201 00:10:05,120 --> 00:10:09,120 Speaker 1: five and older. Maybe they tend to consume this is 202 00:10:09,120 --> 00:10:11,080 Speaker 1: a non game content from it. They tend to consume 203 00:10:11,120 --> 00:10:12,800 Speaker 1: a lot of NFL the way I think everyone in 204 00:10:12,800 --> 00:10:14,120 Speaker 1: this room did a lot of Sports Center, a lot 205 00:10:14,160 --> 00:10:16,319 Speaker 1: of NFL Network, a lot of television. I want to 206 00:10:16,320 --> 00:10:18,800 Speaker 1: see where it is most of the younger people. We 207 00:10:18,920 --> 00:10:22,479 Speaker 1: see a ton of engagement on mobile devices and specifically 208 00:10:22,520 --> 00:10:24,800 Speaker 1: social and so if you see a lot of our 209 00:10:24,840 --> 00:10:29,440 Speaker 1: content distribution on Instagram or Twitter, certainly during game windows 210 00:10:29,440 --> 00:10:31,319 Speaker 1: and outside of the game windows, that's where they're getting 211 00:10:31,320 --> 00:10:33,480 Speaker 1: their news. That's where of getting a lot of their highlights. Um, 212 00:10:33,520 --> 00:10:35,719 Speaker 1: it's not the prepackaged highlight as much as you will 213 00:10:35,760 --> 00:10:38,600 Speaker 1: see on a linear television show. Uh. So they are 214 00:10:38,640 --> 00:10:41,320 Speaker 1: engaging completely different and they're not only doing that outside 215 00:10:41,320 --> 00:10:42,880 Speaker 1: of the game. But we have a lot of data 216 00:10:42,960 --> 00:10:45,160 Speaker 1: that says seven out of every ten fans have a 217 00:10:45,240 --> 00:10:47,920 Speaker 1: second screen open when they're watching a game, and they're 218 00:10:47,920 --> 00:10:49,880 Speaker 1: doing a lot of different things. I mean, they're they're texting, 219 00:10:49,880 --> 00:10:53,120 Speaker 1: their tweeting, there probably playing Fortnite, but they but but 220 00:10:53,400 --> 00:10:57,720 Speaker 1: that's kind of where the attention is. Uh. And advertisers nervous. 221 00:10:57,720 --> 00:11:01,240 Speaker 1: Are they paying attention to the eds? Uh, it's a 222 00:11:01,280 --> 00:11:05,040 Speaker 1: good question. It's a really really good question. You know, 223 00:11:05,320 --> 00:11:08,200 Speaker 1: Nielsen will tell you. In NFL football, I think it's 224 00:11:08,240 --> 00:11:12,600 Speaker 1: something like a night retention on an ad which means 225 00:11:12,600 --> 00:11:15,640 Speaker 1: they're not flipping the channel, but they're not really measuring 226 00:11:15,720 --> 00:11:17,560 Speaker 1: the people on the couch if they got their nose 227 00:11:17,600 --> 00:11:20,280 Speaker 1: in the screen, or if it's in or their nose 228 00:11:20,280 --> 00:11:22,240 Speaker 1: in their TV screen or the TV screen, or they're 229 00:11:22,240 --> 00:11:24,800 Speaker 1: watching their phone. So it's a really really good question. 230 00:11:24,840 --> 00:11:26,360 Speaker 1: You will see what we've done in a lot of 231 00:11:26,360 --> 00:11:29,520 Speaker 1: our telecasts that have been very, very successful have been 232 00:11:29,559 --> 00:11:32,720 Speaker 1: these double box execution. So all of our broadcast partners 233 00:11:32,720 --> 00:11:35,760 Speaker 1: are doing it. Started a little, uh quietly last year, 234 00:11:35,760 --> 00:11:37,480 Speaker 1: but you see a lot of them now where we 235 00:11:37,559 --> 00:11:40,240 Speaker 1: will go to way to a break for thirty seconds 236 00:11:40,280 --> 00:11:42,559 Speaker 1: and they will keep on one side of the screen. 237 00:11:42,600 --> 00:11:44,439 Speaker 1: You'll see the game, whatever it's going on, it's a huddle, 238 00:11:44,520 --> 00:11:46,400 Speaker 1: or they're looking at their surface tablets on the syline, 239 00:11:46,440 --> 00:11:48,720 Speaker 1: whatever it is, and then there's another thirty second ad 240 00:11:48,720 --> 00:11:51,679 Speaker 1: alongside it. What we are finding out is that's actually 241 00:11:51,760 --> 00:11:54,760 Speaker 1: increasing the attention on the ad. You know, the initial 242 00:11:54,800 --> 00:11:56,200 Speaker 1: thought was if you put it up there, just gonna 243 00:11:56,200 --> 00:11:58,040 Speaker 1: look what's going over here. They're actually looking at the 244 00:11:58,080 --> 00:12:00,640 Speaker 1: ad and so we know we have we've done research 245 00:12:00,640 --> 00:12:02,480 Speaker 1: where we actually tracked people's eyes and figure out what 246 00:12:02,520 --> 00:12:05,400 Speaker 1: they're doing. And he's then that's worked really really well. 247 00:12:05,440 --> 00:12:08,000 Speaker 1: So I think you will see with us, but also 248 00:12:08,040 --> 00:12:09,880 Speaker 1: I think in sports and TV general, you'll see a 249 00:12:09,880 --> 00:12:11,959 Speaker 1: lot of experimentation in those different types of A units. 250 00:12:12,160 --> 00:12:13,959 Speaker 1: Eight sponsor mentioned by the way, just see the way 251 00:12:13,960 --> 00:12:16,840 Speaker 1: he just worked in it was like smooth. Was that? 252 00:12:17,240 --> 00:12:19,920 Speaker 1: Was that an unintentional segue or something or no, well 253 00:12:20,000 --> 00:12:21,840 Speaker 1: we'll get there. But the way you did it, if 254 00:12:21,880 --> 00:12:24,679 Speaker 1: we had an award, it goes to Brian the gangs 255 00:12:24,679 --> 00:12:27,520 Speaker 1: about to slam me again because that's a lesson about 256 00:12:27,559 --> 00:12:35,080 Speaker 1: the side by side that for many years. I don't 257 00:12:35,080 --> 00:12:39,840 Speaker 1: know what happened to here he goes see first of all, 258 00:12:39,960 --> 00:12:46,600 Speaker 1: there was no Tellenta anyway whatever, but that idea is 259 00:12:46,720 --> 00:12:48,960 Speaker 1: it seems like not only the NFL, but other sports 260 00:12:48,960 --> 00:12:51,959 Speaker 1: are following that as well. Yeah, it's not a new concept, 261 00:12:52,000 --> 00:12:53,680 Speaker 1: Like I don't want to give the impression the NFL 262 00:12:53,720 --> 00:12:57,160 Speaker 1: invented it. It It was using golf a lot too. Um. 263 00:12:57,200 --> 00:12:59,520 Speaker 1: But he had never never been in the in the 264 00:12:59,640 --> 00:13:03,120 Speaker 1: NFL out um. And I think you see, I think 265 00:13:03,120 --> 00:13:04,839 Speaker 1: you see a lot of our broadcast spartners experience with 266 00:13:04,880 --> 00:13:07,079 Speaker 1: other ad units too. A Fox did. I don't know 267 00:13:07,120 --> 00:13:10,199 Speaker 1: if you noticed, but this year Fox did six second ads? 268 00:13:11,160 --> 00:13:14,160 Speaker 1: Um they did. I think around Thanksgiving. I can't remember why. 269 00:13:14,240 --> 00:13:16,920 Speaker 1: Six second ads. Well, that's actually a standard unit on 270 00:13:17,640 --> 00:13:19,800 Speaker 1: YouTube and some other things where you're seeing those really 271 00:13:19,840 --> 00:13:22,080 Speaker 1: short units, and that's what people are being conditioned to. 272 00:13:22,240 --> 00:13:24,040 Speaker 1: But you know, the reality is we live in a 273 00:13:24,040 --> 00:13:26,839 Speaker 1: world where Netflix has no commercials and and their six 274 00:13:26,880 --> 00:13:30,360 Speaker 1: second commercials on YouTube. It's just a different, different world. 275 00:13:30,440 --> 00:13:32,120 Speaker 1: And you're gonna see that. And I think you've see 276 00:13:32,160 --> 00:13:35,400 Speaker 1: it that evolved significantly all geezers like me. I'm starting 277 00:13:35,400 --> 00:13:37,959 Speaker 1: to feel now like the whole thing is passing me by. 278 00:13:38,000 --> 00:13:39,640 Speaker 1: I mean, we used to get up the old rabbity 279 00:13:39,679 --> 00:13:42,280 Speaker 1: ears and put the tinfoil on top of it, and 280 00:13:42,320 --> 00:13:46,760 Speaker 1: that's how you followed everything. And I feel like I'm 281 00:13:46,800 --> 00:13:49,920 Speaker 1: being passed by. Well. I'm curious actually, when when you 282 00:13:49,960 --> 00:13:53,120 Speaker 1: talk about the way that younger people consume content differently, right, 283 00:13:53,160 --> 00:13:55,680 Speaker 1: instead of maybe watching it on Sports Center or on 284 00:13:55,960 --> 00:13:59,640 Speaker 1: linear TV broadcast, they're consuming it on Twitter, Facebook. You're 285 00:13:59,640 --> 00:14:01,360 Speaker 1: looking at a bottom line, how much harder or is 286 00:14:01,360 --> 00:14:05,200 Speaker 1: it harder to monetize your fifteen to eighteen year old 287 00:14:05,320 --> 00:14:09,679 Speaker 1: NFL fans versus your forty year old nfls Well, I 288 00:14:09,720 --> 00:14:14,559 Speaker 1: think I sort of believe there's a fundamental rule in 289 00:14:14,600 --> 00:14:19,560 Speaker 1: the media business where the monetization always follows the consumption, right, 290 00:14:19,640 --> 00:14:22,680 Speaker 1: it always sort of lags a bit. And how big 291 00:14:22,760 --> 00:14:25,440 Speaker 1: is that lag? It depends. I mean, I I don't know. 292 00:14:25,520 --> 00:14:27,920 Speaker 1: I don't know, but but I think it it. I 293 00:14:27,960 --> 00:14:31,160 Speaker 1: guess they bring that up to say we focused first 294 00:14:31,200 --> 00:14:35,560 Speaker 1: and foremost on consumption. We have always been a where 295 00:14:35,800 --> 00:14:38,440 Speaker 1: this is back to Pete Rosel, We've always been a 296 00:14:38,520 --> 00:14:41,280 Speaker 1: sport that's been based on reach. We we want to 297 00:14:41,320 --> 00:14:43,920 Speaker 1: be on the platform that reaches as many people for 298 00:14:43,960 --> 00:14:46,880 Speaker 1: as long as we can, and that has traditionally been 299 00:14:46,880 --> 00:14:49,920 Speaker 1: broadcast television. And we're still the only sport who has 300 00:14:49,960 --> 00:14:53,120 Speaker 1: every single game on broadcast television, including the games on 301 00:14:53,360 --> 00:14:55,760 Speaker 1: ESPN and NFL Network, they'll still be on broadcast television 302 00:14:55,760 --> 00:14:59,240 Speaker 1: in the local market. And so for you know, we 303 00:14:59,320 --> 00:15:01,080 Speaker 1: try to get the n one that we're distributed for 304 00:15:01,120 --> 00:15:03,520 Speaker 1: a decade, and it would have been very easy to 305 00:15:03,560 --> 00:15:06,440 Speaker 1: accelerate that distribution if we would have not put our 306 00:15:06,520 --> 00:15:08,520 Speaker 1: games over the air in the local market to play 307 00:15:08,560 --> 00:15:10,440 Speaker 1: the leverage game with the cable operations for our vue 308 00:15:10,480 --> 00:15:13,960 Speaker 1: was we want reach, So reach still matters is just 309 00:15:14,000 --> 00:15:16,320 Speaker 1: more complicated in this day and age because you have digital, 310 00:15:16,360 --> 00:15:19,200 Speaker 1: people are watching television less, they're not having as much cable. 311 00:15:19,640 --> 00:15:24,600 Speaker 1: So UM, so we're we're really focused on reach and experimentation. 312 00:15:24,680 --> 00:15:27,040 Speaker 1: We have the belief that as far as the money 313 00:15:27,120 --> 00:15:28,840 Speaker 1: the monstation, which is where I spent a lot of 314 00:15:28,880 --> 00:15:31,000 Speaker 1: my time, that will come as long as you maintain 315 00:15:31,040 --> 00:15:33,360 Speaker 1: and grow the audience. Skipper always used to say, just 316 00:15:33,360 --> 00:15:35,040 Speaker 1: give me eyeballs. I'll figure out how to make money 317 00:15:35,040 --> 00:15:37,800 Speaker 1: just the eyeballs. And in this world where you know, 318 00:15:37,880 --> 00:15:40,720 Speaker 1: we had twenty to thirty million people watching these games 319 00:15:40,800 --> 00:15:43,200 Speaker 1: last weekend, in the wild card weekend, there's nothing left 320 00:15:43,600 --> 00:15:46,360 Speaker 1: in media that will aggregate that many people one time. 321 00:15:46,400 --> 00:15:50,360 Speaker 1: And that's that's valuable, um from a business standpoint. So 322 00:15:50,640 --> 00:15:53,160 Speaker 1: that's really what our media strategy, quite frankly is is 323 00:15:54,160 --> 00:15:57,240 Speaker 1: focused on true or false. Jeff Bezos personally handled much 324 00:15:57,240 --> 00:15:59,480 Speaker 1: of the negotiation with the NFL. I heard he was 325 00:16:00,280 --> 00:16:05,120 Speaker 1: and quite involved. I mean there were conversations. Um uh 326 00:16:05,400 --> 00:16:07,960 Speaker 1: it was UM. I didn't have him personally. I think 327 00:16:08,080 --> 00:16:10,640 Speaker 1: Roger spoke with him a few times. UM. Robert Crafty 328 00:16:10,720 --> 00:16:12,920 Speaker 1: is the chairman of our broadcast committee, talked to him 329 00:16:12,920 --> 00:16:16,240 Speaker 1: a few times, so he he, I know those conversations happened. Um, 330 00:16:16,240 --> 00:16:20,160 Speaker 1: he's got a really great, smart team that that also 331 00:16:20,640 --> 00:16:23,680 Speaker 1: did a lot of the work. Um, but that partnership 332 00:16:23,680 --> 00:16:25,520 Speaker 1: has been great. It's been really really interesting. We are 333 00:16:25,600 --> 00:16:27,800 Speaker 1: chatting with Brian Roll at the NFL Chief Media and 334 00:16:27,800 --> 00:16:31,040 Speaker 1: Business Officer. Brian, seems like we've had a quick narrative shift. 335 00:16:31,400 --> 00:16:36,200 Speaker 1: It was headwinds, headwinds, ratings, down protests, if there was 336 00:16:36,240 --> 00:16:40,440 Speaker 1: a hump, are we over it? Are we passed it? 337 00:16:40,520 --> 00:16:44,200 Speaker 1: They're just an ephemeral blip. But it seems like the 338 00:16:44,280 --> 00:16:47,440 Speaker 1: NFL is the place to be. I think so, and 339 00:16:47,520 --> 00:16:50,440 Speaker 1: I look and and whatever metric you want to do there. 340 00:16:50,480 --> 00:16:53,440 Speaker 1: There is an obsession on the ratings in the viewership. 341 00:16:53,480 --> 00:16:55,920 Speaker 1: I mean that became a huge story last year and 342 00:16:56,760 --> 00:17:00,320 Speaker 1: quite frankly, the press in the public fixate did more 343 00:17:00,360 --> 00:17:02,760 Speaker 1: on that metric than we ever do. And you know, 344 00:17:02,840 --> 00:17:05,439 Speaker 1: last year we talked a lot about how you know, 345 00:17:05,560 --> 00:17:09,280 Speaker 1: ratings for the NFL. Over time, they sort of head 346 00:17:09,280 --> 00:17:11,280 Speaker 1: in the right direction, but they're they're they're often up 347 00:17:11,320 --> 00:17:13,520 Speaker 1: and down week to week, year to year. I read 348 00:17:13,600 --> 00:17:16,480 Speaker 1: I read a Sports Illustrated arc from where I think 349 00:17:16,480 --> 00:17:18,240 Speaker 1: it was three. I can't remember where they were killing 350 00:17:18,240 --> 00:17:23,640 Speaker 1: Pete Roselle on the ratings, and Pete Roselle said things like, well, look, um, 351 00:17:23,680 --> 00:17:25,399 Speaker 1: a lot of our star players are on the field. 352 00:17:25,760 --> 00:17:28,480 Speaker 1: You know, the margin of victory of each contest as 353 00:17:28,560 --> 00:17:31,280 Speaker 1: higher than it was a year before. Um, you know, 354 00:17:31,480 --> 00:17:35,159 Speaker 1: some of our big markets aren't performing, and um, you 355 00:17:35,160 --> 00:17:36,840 Speaker 1: know that. And sure enough the next year it came 356 00:17:36,920 --> 00:17:39,760 Speaker 1: up that's exactly what we were saying last year. You know, 357 00:17:39,840 --> 00:17:42,879 Speaker 1: things things haven't really changed that much. How competitive is 358 00:17:42,880 --> 00:17:46,159 Speaker 1: the football? Are the stars playing? Do the big market 359 00:17:46,200 --> 00:17:48,840 Speaker 1: teams perform as far as viewership and ratings, because when 360 00:17:48,840 --> 00:17:51,719 Speaker 1: that happens, more people watch, And um, that's what you're 361 00:17:51,760 --> 00:17:53,320 Speaker 1: seeing this year. And it's not a surprise we're up 362 00:17:53,359 --> 00:17:55,919 Speaker 1: five percent because all those things are actually, you know, 363 00:17:56,000 --> 00:17:58,680 Speaker 1: trending in the right direction. So I think ratings and 364 00:17:58,760 --> 00:18:00,920 Speaker 1: viewership is an important metric we play attention to. But 365 00:18:00,960 --> 00:18:02,960 Speaker 1: there's a lot of different things that denote the health 366 00:18:03,000 --> 00:18:04,720 Speaker 1: of our business in our league, in my opinion, So 367 00:18:04,800 --> 00:18:07,320 Speaker 1: let's talk about the other ones. From a sponsorship standpoint, 368 00:18:07,359 --> 00:18:10,399 Speaker 1: from a licensing standpoint, from a ticket sales standpoint, from 369 00:18:10,440 --> 00:18:12,840 Speaker 1: from the other kind of big revenue streams that the 370 00:18:12,960 --> 00:18:17,440 Speaker 1: NFL has. How are those doing in t versus previous years. 371 00:18:17,520 --> 00:18:21,399 Speaker 1: They're doing well. I mean everything is up. Um, But uh, 372 00:18:21,680 --> 00:18:24,760 Speaker 1: the structure of those businesses are all changing, um and 373 00:18:24,920 --> 00:18:28,120 Speaker 1: and we work really hard to change with it. I'm 374 00:18:28,119 --> 00:18:31,800 Speaker 1: you know, there's probably other than media, there's probably not 375 00:18:31,920 --> 00:18:35,560 Speaker 1: many other revenue streams in sports that have changed setifically, 376 00:18:35,640 --> 00:18:39,640 Speaker 1: like tickets, where technology and the secondary markets, whether it's 377 00:18:39,640 --> 00:18:43,240 Speaker 1: StubHub or Ticketmaster or whatever happens to do, is changing 378 00:18:43,359 --> 00:18:45,520 Speaker 1: how tickets are distributed and people are buying it. And 379 00:18:45,560 --> 00:18:46,760 Speaker 1: no longer do you have to line up in the 380 00:18:46,800 --> 00:18:49,679 Speaker 1: box office in August and hope you get a season ticket. 381 00:18:50,160 --> 00:18:54,280 Speaker 1: You can wait up until ten fifteen minutes before said concert, 382 00:18:54,359 --> 00:18:57,160 Speaker 1: sporting event, and whatever it is, and have transparent pricing 383 00:18:57,200 --> 00:18:59,160 Speaker 1: and get it right to your phone. And that that's 384 00:18:59,320 --> 00:19:02,919 Speaker 1: changing the dynamics of a ticketing market. Uh, that everyone 385 00:19:02,920 --> 00:19:06,000 Speaker 1: who's in the event business is facing. Um. But we're happy. 386 00:19:06,040 --> 00:19:07,640 Speaker 1: I mean, you know, I think we were. I think 387 00:19:08,720 --> 00:19:10,680 Speaker 1: sold out I think for the most part across the 388 00:19:10,720 --> 00:19:14,720 Speaker 1: league last year. Um. But but it's much different. And 389 00:19:14,760 --> 00:19:18,080 Speaker 1: you see the partnerships we do with Ticketmaster, with stubb 390 00:19:18,119 --> 00:19:20,480 Speaker 1: Up and others has changed that. I think sponsorship is 391 00:19:20,480 --> 00:19:24,480 Speaker 1: the same thing. We're way beyond the times where partners, 392 00:19:25,080 --> 00:19:27,000 Speaker 1: you know, want to associate with the league and just 393 00:19:27,040 --> 00:19:28,560 Speaker 1: give me your marketing logo and I can run a 394 00:19:28,560 --> 00:19:32,000 Speaker 1: thirty second commercial on television and that's great. Uh. They 395 00:19:32,040 --> 00:19:34,280 Speaker 1: are much more about digitally, are much more much more 396 00:19:34,280 --> 00:19:36,439 Speaker 1: about activation on the ground. You see that what we 397 00:19:36,520 --> 00:19:39,520 Speaker 1: do with draft where we have two d people come 398 00:19:39,520 --> 00:19:42,040 Speaker 1: through a draft and there's can interact with our sponsors. 399 00:19:42,080 --> 00:19:44,000 Speaker 1: Do you help them measure our oy or do they 400 00:19:44,000 --> 00:19:46,280 Speaker 1: have their own metrics? They they're all different. I mean 401 00:19:46,320 --> 00:19:48,840 Speaker 1: they're all different and and and what we always say 402 00:19:48,840 --> 00:19:51,520 Speaker 1: to them is whatever your metrics are, our metrics. So 403 00:19:51,560 --> 00:19:54,000 Speaker 1: how do we get on the same page. Uh, but 404 00:19:54,200 --> 00:19:57,760 Speaker 1: you know you're gonna have UM Aniser Busch have different 405 00:19:57,800 --> 00:20:01,560 Speaker 1: metrics and success than maybe Visa uh or or Bows 406 00:20:01,640 --> 00:20:04,159 Speaker 1: or Amazon Web Services. Who's who's who's a sponsor of 407 00:20:04,200 --> 00:20:06,320 Speaker 1: our So they're all different things. I think there's there's 408 00:20:06,359 --> 00:20:10,840 Speaker 1: some commonality. The commonality is, uh that when they associate 409 00:20:10,920 --> 00:20:14,879 Speaker 1: with the NFL brand UM they get more brand awareness 410 00:20:15,119 --> 00:20:18,000 Speaker 1: and they actually speak to our hundred eighty million fans 411 00:20:18,160 --> 00:20:20,520 Speaker 1: and there's a higher propensity to buy that product when 412 00:20:20,560 --> 00:20:22,880 Speaker 1: they associate with the NFL. Now we've got big time 413 00:20:22,920 --> 00:20:25,399 Speaker 1: sports gambling. I mean, it's been huge in the news 414 00:20:25,920 --> 00:20:30,520 Speaker 1: and now it's the league. Is it embracing it more? Yeah, Look, 415 00:20:30,560 --> 00:20:33,480 Speaker 1: I think it's a it's it's it's the new reality. 416 00:20:33,520 --> 00:20:36,080 Speaker 1: It's the world we live in. I mean, um, there's 417 00:20:36,119 --> 00:20:39,160 Speaker 1: no you can choose to embrace it or noter braces 418 00:20:39,280 --> 00:20:43,239 Speaker 1: it's here. Um, I think are We've been consistent on 419 00:20:44,240 --> 00:20:48,720 Speaker 1: sports betting that us uh, First and foremost, it's an 420 00:20:48,760 --> 00:20:52,040 Speaker 1: integrity issue. We want to make sure that as sports 421 00:20:52,080 --> 00:20:55,920 Speaker 1: betting grows, legally or illegally, that we protect the integrity 422 00:20:55,920 --> 00:20:58,480 Speaker 1: of the game. That has always been the issue. That's 423 00:20:58,480 --> 00:21:00,680 Speaker 1: a risk sports league takes. That is not a risk 424 00:21:00,720 --> 00:21:02,720 Speaker 1: of casino worries about. That is not a that is 425 00:21:02,720 --> 00:21:04,719 Speaker 1: not a risk that the better worries about. We have 426 00:21:04,800 --> 00:21:07,919 Speaker 1: to worry about it because if any fan believes that 427 00:21:07,960 --> 00:21:09,879 Speaker 1: what's going on in a field or a court or 428 00:21:09,880 --> 00:21:15,840 Speaker 1: the ice is not legitimate uh uh, sports competition, then 429 00:21:16,080 --> 00:21:17,640 Speaker 1: you don't have you don't have a sport, you don't 430 00:21:17,640 --> 00:21:19,760 Speaker 1: have a business. So that for US UM has been 431 00:21:19,760 --> 00:21:21,280 Speaker 1: our focus. We've been spending a lot of time on 432 00:21:21,320 --> 00:21:25,600 Speaker 1: integrity training UM, with with our league officials, with our refs, 433 00:21:25,640 --> 00:21:27,359 Speaker 1: with our players, all of that to make sure is 434 00:21:27,359 --> 00:21:30,480 Speaker 1: this world changes, that everybody knows the rules. We've also 435 00:21:30,520 --> 00:21:34,199 Speaker 1: been focused on consumer protection because you know, gambling is 436 00:21:34,800 --> 00:21:38,000 Speaker 1: if done inappropriately, like anything it can can can be 437 00:21:38,080 --> 00:21:40,399 Speaker 1: harmful if not done with restraint, and so we're focusing 438 00:21:40,440 --> 00:21:43,080 Speaker 1: a lot on that UM. But we know the new 439 00:21:43,119 --> 00:21:45,200 Speaker 1: reality here it is it's only in a handful of states. 440 00:21:45,240 --> 00:21:46,800 Speaker 1: We think it's going to take a little bit of 441 00:21:46,800 --> 00:21:49,720 Speaker 1: time to get to real big scale where it's gonna 442 00:21:49,880 --> 00:21:53,200 Speaker 1: um change significantly, but we're we're active in it, and 443 00:21:53,560 --> 00:21:55,000 Speaker 1: I think you'll see us be more and more active 444 00:21:55,040 --> 00:21:56,880 Speaker 1: in it. The A, G, A and and Nielsen put 445 00:21:56,880 --> 00:21:59,399 Speaker 1: out some numbers a couple of months ago estimating that 446 00:21:59,440 --> 00:22:01,000 Speaker 1: the NFL was due to see I think it was 447 00:22:01,040 --> 00:22:04,880 Speaker 1: two point three billion dollars in revenue boost from gambling 448 00:22:05,720 --> 00:22:08,080 Speaker 1: once a number of states kind of get online and 449 00:22:08,080 --> 00:22:10,200 Speaker 1: say a couple of years from now, um, And that's 450 00:22:10,200 --> 00:22:13,480 Speaker 1: a mix of spending by operators like MGM and DraftKings 451 00:22:13,480 --> 00:22:17,840 Speaker 1: and also kind of the increased fan interest in specific games. 452 00:22:18,600 --> 00:22:20,320 Speaker 1: Is that a number two point three billion that that 453 00:22:20,400 --> 00:22:21,920 Speaker 1: is roughly in line with kind of what you guys 454 00:22:21,920 --> 00:22:24,600 Speaker 1: are seeing. More it's two point three billion out there. 455 00:22:24,640 --> 00:22:27,040 Speaker 1: I haven't seen it yet, but I I don't I 456 00:22:27,040 --> 00:22:29,960 Speaker 1: think that's a high number, but I'm not sure what 457 00:22:30,080 --> 00:22:33,600 Speaker 1: the number will be. I do think, um, I do 458 00:22:33,680 --> 00:22:38,920 Speaker 1: think it has to get to some measure of scale. 459 00:22:39,400 --> 00:22:44,480 Speaker 1: I think the legislation has to get right. Um. I think, um, 460 00:22:44,560 --> 00:22:48,000 Speaker 1: the experiences that are being created in sports betting have 461 00:22:48,119 --> 00:22:50,359 Speaker 1: to be good. I don't think this this operation of 462 00:22:50,359 --> 00:22:53,040 Speaker 1: sports betting for it to migrate from illegal to legal 463 00:22:53,119 --> 00:22:55,359 Speaker 1: end and to grow, it's not going to be the 464 00:22:55,400 --> 00:22:57,800 Speaker 1: guy getting on a bus going over to you know, 465 00:22:57,840 --> 00:22:59,679 Speaker 1: New Jersey to lay off a hunter bucks on the 466 00:22:59,720 --> 00:23:02,280 Speaker 1: Giant minus three. Never get on a bus or training. 467 00:23:03,440 --> 00:23:06,040 Speaker 1: That's right, that's right, it's a good point. That's a 468 00:23:06,040 --> 00:23:10,320 Speaker 1: good point. That's a bad bet. But I think it's 469 00:23:10,320 --> 00:23:14,440 Speaker 1: gonna be interactive, mobile based prop betting. That's the stuff 470 00:23:14,480 --> 00:23:16,520 Speaker 1: that you see successful in Europe and other places, and 471 00:23:16,560 --> 00:23:18,639 Speaker 1: so a lot has to happen that to get at scale. 472 00:23:19,080 --> 00:23:21,240 Speaker 1: That's something I haven't seen about prop betting. And you 473 00:23:21,280 --> 00:23:23,200 Speaker 1: mentioned about the draft. I wonder if we're going to 474 00:23:23,320 --> 00:23:27,040 Speaker 1: see that more coming up in the draft is like, Hey, 475 00:23:27,440 --> 00:23:30,199 Speaker 1: who's this team going to pick or whatever? Yeah, I 476 00:23:30,200 --> 00:23:32,600 Speaker 1: think you might. I mean I think, Look, I think 477 00:23:32,800 --> 00:23:35,919 Speaker 1: I think all the sports leagues will derive most of 478 00:23:36,040 --> 00:23:40,000 Speaker 1: their value from the increase in engagement around their sport. 479 00:23:40,160 --> 00:23:42,800 Speaker 1: So it's a little bit like fantasy, where fantasy is 480 00:23:42,840 --> 00:23:45,600 Speaker 1: a decent sized business. It's not a huge business. But 481 00:23:45,720 --> 00:23:49,160 Speaker 1: what fantasy does is it it makes you watch that 482 00:23:49,720 --> 00:23:52,440 Speaker 1: extra game on a weekend. It makes you more interesting 483 00:23:52,480 --> 00:23:55,960 Speaker 1: in week sixteen, a week fifteen of the NFL season, 484 00:23:56,000 --> 00:23:57,719 Speaker 1: even if some of the teams you're watching are out 485 00:23:57,760 --> 00:24:00,280 Speaker 1: of playoff contention. So that the office was always makes 486 00:24:00,280 --> 00:24:02,800 Speaker 1: you watch the Cleveland Browns in the fourth quarters, not 487 00:24:02,840 --> 00:24:05,320 Speaker 1: pertinent Cleveland. Now say it doesn't really, we have to 488 00:24:05,320 --> 00:24:08,240 Speaker 1: pick somebody else. People stick around longer. Yeah. I think 489 00:24:08,240 --> 00:24:10,280 Speaker 1: that's right, and I think that's where you will see 490 00:24:11,040 --> 00:24:13,920 Speaker 1: I think most of the benefits for sports leagues. Brian said, 491 00:24:13,960 --> 00:24:15,359 Speaker 1: My favorite word I bring it up on the on 492 00:24:15,400 --> 00:24:18,840 Speaker 1: the show all the time is scale. If you owned 493 00:24:18,840 --> 00:24:22,400 Speaker 1: a team, how many seats would you have in your stadium? 494 00:24:22,600 --> 00:24:26,879 Speaker 1: A great question. Um, I don't know the exact number, 495 00:24:26,920 --> 00:24:30,879 Speaker 1: but I would probably say fewer than I would have 496 00:24:30,920 --> 00:24:34,679 Speaker 1: had ten years ago. Um, And I just think anyone 497 00:24:34,720 --> 00:24:39,320 Speaker 1: in this business needs to create an amazing experience for 498 00:24:39,320 --> 00:24:42,679 Speaker 1: people to come and spend their money and spend their time. 499 00:24:43,359 --> 00:24:46,720 Speaker 1: And um, I think if I had a dollar to 500 00:24:46,760 --> 00:24:49,399 Speaker 1: spend on an extra seat versus a dollar to spend 501 00:24:49,440 --> 00:24:53,160 Speaker 1: on making the seats, I have better and more interesting 502 00:24:53,240 --> 00:24:55,119 Speaker 1: in a better experience. That's where I'm gonna put my mind. 503 00:24:55,200 --> 00:24:57,400 Speaker 1: Who's doing it well? That the Vegas Golden Knight's got 504 00:24:57,400 --> 00:25:00,520 Speaker 1: a lot of attention during their playoff Front four making 505 00:25:00,640 --> 00:25:03,760 Speaker 1: that in the arena experience, and this is something in Vegas, 506 00:25:04,160 --> 00:25:06,920 Speaker 1: a unique proposition people wanted to go. And part take, 507 00:25:07,800 --> 00:25:10,280 Speaker 1: I'm not sure. I've been all around lots of stadiums, 508 00:25:10,320 --> 00:25:12,800 Speaker 1: lots of sports. I'm not sure there are others who 509 00:25:12,840 --> 00:25:14,679 Speaker 1: are doing it really well. Who do you think is 510 00:25:14,680 --> 00:25:16,640 Speaker 1: doing it well? And what are they lacking well? It depends, 511 00:25:16,720 --> 00:25:19,159 Speaker 1: Like you certainly see a new stadium construction where we 512 00:25:19,200 --> 00:25:22,680 Speaker 1: are creating stadiums that have elements that have never been 513 00:25:22,720 --> 00:25:25,920 Speaker 1: contemplated or thought before. Um, you see what's been done 514 00:25:25,920 --> 00:25:29,760 Speaker 1: in Dallas and in other places. But it's also you know, 515 00:25:30,520 --> 00:25:33,639 Speaker 1: it's not just about is there good music happening? Is 516 00:25:33,640 --> 00:25:36,320 Speaker 1: there just about can they see highlights from other games 517 00:25:36,320 --> 00:25:38,400 Speaker 1: while it's on the jumbletron? It's also about how's your 518 00:25:38,400 --> 00:25:41,800 Speaker 1: how's your traffic? How's your how's your ingress? Egress is huge? 519 00:25:41,880 --> 00:25:44,679 Speaker 1: Ingress egress huge? How do you account for uber? Where's that? 520 00:25:44,760 --> 00:25:47,160 Speaker 1: Where's that happening? What's the line of the bathroom? Are 521 00:25:47,160 --> 00:25:49,240 Speaker 1: the concessions fairly priced? I will tell you see a 522 00:25:49,280 --> 00:25:51,560 Speaker 1: lot what they've done in Atlanta, and the Falcons are 523 00:25:51,640 --> 00:25:54,679 Speaker 1: very proud of what they've done on concessions, um and 524 00:25:54,760 --> 00:25:57,480 Speaker 1: to make those more reasonably priced, and it's actually helped 525 00:25:57,480 --> 00:26:00,960 Speaker 1: their revenue go up. UM, So I see gets It's 526 00:26:00,960 --> 00:26:03,680 Speaker 1: it's the obvious stuff about is the seed comfortable? Is 527 00:26:03,720 --> 00:26:05,919 Speaker 1: the ingress egress out? As those things? But it's all 528 00:26:06,119 --> 00:26:08,520 Speaker 1: but But it's it's the totality of the experience that 529 00:26:08,600 --> 00:26:13,160 Speaker 1: really really matters. Because the reality is these games are 530 00:26:13,200 --> 00:26:16,080 Speaker 1: going to be better and better accessible on media. They're 531 00:26:16,080 --> 00:26:18,400 Speaker 1: gonna be higher quality, they're gonna be more accessible, They're 532 00:26:18,400 --> 00:26:22,400 Speaker 1: gonna you know, and so the stadium needs to continue 533 00:26:22,440 --> 00:26:24,280 Speaker 1: to invest to make sure that is still the best 534 00:26:24,280 --> 00:26:26,840 Speaker 1: place to watch NFL football. So what are we talking about? 535 00:26:26,880 --> 00:26:30,199 Speaker 1: Scale in media in that flat world. How are we 536 00:26:30,240 --> 00:26:32,679 Speaker 1: getting the NFL product all around the world and the 537 00:26:32,720 --> 00:26:35,639 Speaker 1: eyeballs we were talking about, uh, and how close are 538 00:26:35,640 --> 00:26:37,560 Speaker 1: we to placing a team outside of the borders? I 539 00:26:37,600 --> 00:26:40,080 Speaker 1: mean we're hearing now three years in London. I mean this, 540 00:26:40,200 --> 00:26:41,920 Speaker 1: I don't know if this is pie in sky or 541 00:26:42,080 --> 00:26:45,400 Speaker 1: is that a reality? What? What's the rollout plan for 542 00:26:45,680 --> 00:26:48,840 Speaker 1: team elsewhere? As well as then scale the media around 543 00:26:48,840 --> 00:26:52,000 Speaker 1: the world. We have much more of a multinational strategy 544 00:26:52,000 --> 00:26:54,880 Speaker 1: than international strategy. Mean, we focus on some really key markets. 545 00:26:54,920 --> 00:26:56,679 Speaker 1: And if you've seen, if you've been to one of 546 00:26:56,680 --> 00:26:59,720 Speaker 1: our games in London, um, then we're playing up to 547 00:26:59,760 --> 00:27:02,840 Speaker 1: four were given on the year. Uh. It is not 548 00:27:02,880 --> 00:27:05,439 Speaker 1: the circus coming to town. It is it is a 549 00:27:05,480 --> 00:27:08,000 Speaker 1: real fan base coming from all over Europe to come 550 00:27:08,040 --> 00:27:10,320 Speaker 1: see football. And there's no doubt in my mind that 551 00:27:10,400 --> 00:27:15,639 Speaker 1: London could support UH an NFL franchise. UM when that happens, 552 00:27:15,640 --> 00:27:18,320 Speaker 1: and if that happens, I don't know, UM, but I 553 00:27:18,359 --> 00:27:22,719 Speaker 1: think for us to focus on few territories um, uh, 554 00:27:22,840 --> 00:27:25,920 Speaker 1: it is important. I think you've seen in Mexico, which 555 00:27:25,960 --> 00:27:29,040 Speaker 1: is a huge has a huge NFL fan base, UM, 556 00:27:29,080 --> 00:27:32,399 Speaker 1: and we've made an increased commitment there. Um So I 557 00:27:32,440 --> 00:27:35,280 Speaker 1: think I think over time, um, you'll see more and 558 00:27:35,320 --> 00:27:38,199 Speaker 1: more investment. And I don't know what the timing is, 559 00:27:38,240 --> 00:27:40,000 Speaker 1: but I would never roll out of franchise in any 560 00:27:40,040 --> 00:27:42,560 Speaker 1: of those markets. I've been to two games in London 561 00:27:43,080 --> 00:27:46,520 Speaker 1: and my one of my big wow just to then 562 00:27:46,640 --> 00:27:50,280 Speaker 1: um uh, one of my big takeaways was that the 563 00:27:50,520 --> 00:27:53,600 Speaker 1: production of those games seems to be so much bigger 564 00:27:53,640 --> 00:27:56,080 Speaker 1: outside of the game itself than any game I've been 565 00:27:56,119 --> 00:27:58,480 Speaker 1: to here in the States. Right there's a fan it 566 00:27:58,480 --> 00:28:01,000 Speaker 1: feels like a super Bowl. There's fan festivals, there's blow up, 567 00:28:01,040 --> 00:28:03,720 Speaker 1: there's bouncy rides, there's food all over therese concerts, there's 568 00:28:04,480 --> 00:28:08,520 Speaker 1: veterans of all the teams that are giving talks to fans, etcetera. Um, 569 00:28:08,600 --> 00:28:10,840 Speaker 1: when there is an NFL team in London, if there 570 00:28:10,880 --> 00:28:13,200 Speaker 1: is an NFL team in London, is that the kind 571 00:28:13,200 --> 00:28:14,800 Speaker 1: of thing that that that that that your owner is 572 00:28:14,840 --> 00:28:16,359 Speaker 1: going to have to keep doing in London or can 573 00:28:16,400 --> 00:28:18,760 Speaker 1: you kind of revert back to the just really the 574 00:28:18,800 --> 00:28:20,600 Speaker 1: game experience that we're getting here. Well, I mean, I 575 00:28:20,640 --> 00:28:23,760 Speaker 1: think you see all sports teams doing more and more 576 00:28:23,760 --> 00:28:26,000 Speaker 1: of that. It gets back to the previous conversation about 577 00:28:26,040 --> 00:28:29,680 Speaker 1: your creating an experience around the game, and you're investing 578 00:28:29,720 --> 00:28:33,520 Speaker 1: in what's around um, the game more than whatever. At 579 00:28:33,520 --> 00:28:36,480 Speaker 1: some point that look, the London has to sustain itself 580 00:28:36,480 --> 00:28:39,600 Speaker 1: as a standalone you know, city and market. I think 581 00:28:39,600 --> 00:28:41,520 Speaker 1: it's well on its way to that. But I think 582 00:28:41,560 --> 00:28:46,120 Speaker 1: any club that's trying to engage their fans hours before 583 00:28:46,160 --> 00:28:48,680 Speaker 1: the game, hours after gaming leading up is really important. 584 00:28:48,720 --> 00:28:52,880 Speaker 1: I mean tailgating started and continues with football. That is 585 00:28:52,920 --> 00:28:56,080 Speaker 1: still a ritual that is really really important, uh to 586 00:28:56,400 --> 00:28:58,320 Speaker 1: to most football So how do you actually take that 587 00:28:58,360 --> 00:29:00,160 Speaker 1: to the next level and touch your fan? And I 588 00:29:00,200 --> 00:29:02,520 Speaker 1: think that's really important. Taking a step back for a second, 589 00:29:02,640 --> 00:29:05,400 Speaker 1: Roger Goodell, commissioner, has has a stated goal of reaching 590 00:29:06,240 --> 00:29:10,680 Speaker 1: revenue eight years away. Now the NFL is roughly at 591 00:29:10,920 --> 00:29:15,240 Speaker 1: fifteen billion. Now, how do we get to what's the 592 00:29:15,280 --> 00:29:18,800 Speaker 1: path to get there? Well, I think again this is 593 00:29:18,840 --> 00:29:20,200 Speaker 1: kind of like rading. Is a lot of people in 594 00:29:20,200 --> 00:29:21,840 Speaker 1: the media like to talk about that number more than 595 00:29:21,880 --> 00:29:24,320 Speaker 1: we talked about that number internally. Quite frankly, Um, I 596 00:29:24,360 --> 00:29:27,320 Speaker 1: think it was more aspirational and others. But but I 597 00:29:27,320 --> 00:29:31,720 Speaker 1: I look, I think the revenue um will continue to 598 00:29:31,840 --> 00:29:36,040 Speaker 1: come from the revenus streams you see now, the businesses 599 00:29:36,040 --> 00:29:38,360 Speaker 1: you've see now, they'll just be done differently. So I 600 00:29:38,400 --> 00:29:41,000 Speaker 1: think media will drive the way. I think our media 601 00:29:41,000 --> 00:29:43,960 Speaker 1: packages are becoming more valuable, not less in a fractured 602 00:29:44,200 --> 00:29:46,840 Speaker 1: media environment. You've seen that, uh and you've seen that 603 00:29:46,880 --> 00:29:49,880 Speaker 1: by the last handful of deals we've done. UM. I 604 00:29:49,920 --> 00:29:52,920 Speaker 1: think sponsorship is that media and that reach continues and 605 00:29:52,920 --> 00:29:55,120 Speaker 1: that and we're able to aggregate those audience sponsor phop 606 00:29:55,160 --> 00:29:57,760 Speaker 1: will go up along with it, which I think is important. 607 00:29:57,880 --> 00:30:01,240 Speaker 1: I think stadium innovation and construc action is still really important. 608 00:30:01,280 --> 00:30:03,280 Speaker 1: That's always been a key revenue driver to the league, 609 00:30:03,280 --> 00:30:05,600 Speaker 1: and I think that will continue. So I think you'll 610 00:30:05,600 --> 00:30:08,920 Speaker 1: see more and more investments in stadiums UM that I 611 00:30:08,920 --> 00:30:10,880 Speaker 1: think international is gonna be heat part of that. UM 612 00:30:11,040 --> 00:30:14,160 Speaker 1: New markets. I want to talk about when teams move 613 00:30:14,680 --> 00:30:18,400 Speaker 1: and maybe some of the fans need to get off 614 00:30:18,440 --> 00:30:22,160 Speaker 1: their rumps and cheer on it. Los Angeles they have 615 00:30:22,280 --> 00:30:29,760 Speaker 1: two teams in round two and the Charger fans are like, yeah, okay, yeah, 616 00:30:29,960 --> 00:30:32,400 Speaker 1: It's like wait a minute, it's I'm I'm an old 617 00:30:32,440 --> 00:30:36,480 Speaker 1: Detroit Lions fan and we we take one team, you know, 618 00:30:36,640 --> 00:30:39,000 Speaker 1: just to get to Stage two of the playoffs and 619 00:30:39,040 --> 00:30:41,880 Speaker 1: one day, one day, you'll have one team. I'm sorry 620 00:30:42,120 --> 00:30:45,920 Speaker 1: that out loud, you thought that, But why why is 621 00:30:45,960 --> 00:30:48,360 Speaker 1: it that? Uh? You know what what can be done, 622 00:30:48,360 --> 00:30:52,480 Speaker 1: I guess to generate more fan base when teams move 623 00:30:52,520 --> 00:30:56,240 Speaker 1: all of them. Well, I mean, look, when a relocating 624 00:30:56,240 --> 00:30:59,440 Speaker 1: team is always a difficult thing, and um, you know, 625 00:30:59,440 --> 00:31:02,520 Speaker 1: it's always a hard thing both on you know, the 626 00:31:02,520 --> 00:31:04,680 Speaker 1: city that loses a team which no one ever wants 627 00:31:04,720 --> 00:31:06,920 Speaker 1: to see, but also there's a lot of investment at 628 00:31:06,960 --> 00:31:09,400 Speaker 1: work that goes into a new market. UM. I actually 629 00:31:09,440 --> 00:31:12,280 Speaker 1: think the Chargers in the Rams have been a really 630 00:31:12,320 --> 00:31:17,280 Speaker 1: amazing story. Uh. Ratings for those viewership for those clubs, 631 00:31:17,560 --> 00:31:20,880 Speaker 1: UM in that market is way up this year, UM, 632 00:31:21,400 --> 00:31:24,920 Speaker 1: double digits. Uh. And uh they've only been there was 633 00:31:25,200 --> 00:31:26,640 Speaker 1: we were on our third season. I can't remember. We 634 00:31:26,720 --> 00:31:30,720 Speaker 1: were early in this UM and they're in transition. They're 635 00:31:30,720 --> 00:31:33,200 Speaker 1: playing and stadiums that aren't their own, and they are 636 00:31:33,280 --> 00:31:37,959 Speaker 1: building what I think is the pre eminent sports facility 637 00:31:38,080 --> 00:31:40,880 Speaker 1: in the world. When you add into what that stadium 638 00:31:40,920 --> 00:31:42,920 Speaker 1: is going to be, what's going to be around it, 639 00:31:42,960 --> 00:31:45,040 Speaker 1: and what it's actually gonna do for the city of Englewood. 640 00:31:45,080 --> 00:31:47,080 Speaker 1: I think we are very early in the first chapter 641 00:31:47,120 --> 00:31:49,840 Speaker 1: of a multi chapter story for both those franchises, and 642 00:31:49,880 --> 00:31:52,400 Speaker 1: the progress they've made to date has been pretty remarkable. 643 00:31:52,400 --> 00:31:54,400 Speaker 1: The market is big enough for two teams. It's a 644 00:31:54,440 --> 00:31:57,360 Speaker 1: gigantic market. It's you know, New York supports two teams 645 00:31:57,400 --> 00:32:01,360 Speaker 1: just fine. Um Los Angeles will too as well. Uh. 646 00:32:01,400 --> 00:32:03,560 Speaker 1: And it just takes some time and investment. But they're 647 00:32:03,600 --> 00:32:05,760 Speaker 1: well on their way. And it also helps that they're 648 00:32:05,760 --> 00:32:07,680 Speaker 1: playing some of the best football in the NFL right now. 649 00:32:07,680 --> 00:32:09,640 Speaker 1: It's it's hard not to. I mean, look, I don't know, 650 00:32:09,720 --> 00:32:12,120 Speaker 1: we'll see. Maybe we'll have to when I have an 651 00:32:12,160 --> 00:32:14,120 Speaker 1: NFC and a f C Championship game in the in 652 00:32:14,160 --> 00:32:16,240 Speaker 1: the same city and a couple of who knows that 653 00:32:16,440 --> 00:32:21,280 Speaker 1: that could happen. Um uh So I I think, um 654 00:32:21,320 --> 00:32:23,320 Speaker 1: Los Angeles is playing out well and it is going 655 00:32:23,360 --> 00:32:25,480 Speaker 1: to be a pretty good success story. We're chatting with 656 00:32:25,520 --> 00:32:27,080 Speaker 1: Brian roll up here. Just a couple of minutes to go. 657 00:32:27,640 --> 00:32:30,040 Speaker 1: I was chatting with Eric Shanks, the CEO of Fox Sports, 658 00:32:30,040 --> 00:32:31,560 Speaker 1: not long ago, and I said, what's top of minds? 659 00:32:31,600 --> 00:32:33,320 Speaker 1: I'd just like to know what what's top of mind? 660 00:32:33,920 --> 00:32:37,760 Speaker 1: And he said, without prompting, He said, Scott, if I 661 00:32:37,800 --> 00:32:40,840 Speaker 1: had just signed a twenty year renewal deal with the NFL, 662 00:32:40,920 --> 00:32:42,200 Speaker 1: and I don't know, if he got back to you, 663 00:32:42,920 --> 00:32:45,160 Speaker 1: I'd be worried about how am I re upping the 664 00:32:45,200 --> 00:32:48,800 Speaker 1: NFL in twenty one years. I mean, that's a powerful 665 00:32:48,840 --> 00:32:52,680 Speaker 1: statement from a partner, a good spot for you to 666 00:32:52,760 --> 00:32:55,880 Speaker 1: be in. But I looked ahead then to two, when 667 00:32:55,880 --> 00:32:58,280 Speaker 1: your broadcast deals are up, and I said, so, what 668 00:32:58,400 --> 00:33:00,880 Speaker 1: leverage do you have and s and you just told 669 00:33:00,920 --> 00:33:03,400 Speaker 1: the NFL we've gotta have you and you're not the 670 00:33:03,440 --> 00:33:08,760 Speaker 1: only one. How do you see two shaping up? Whether 671 00:33:08,800 --> 00:33:11,240 Speaker 1: you've got the fangs involved, where you've got the linears, 672 00:33:11,680 --> 00:33:14,560 Speaker 1: you've got a lot of options. But I don't think 673 00:33:14,560 --> 00:33:17,080 Speaker 1: we're ready for full scale, big events online yet. At 674 00:33:17,120 --> 00:33:19,200 Speaker 1: least the technology has shown that. How do you see 675 00:33:19,200 --> 00:33:23,320 Speaker 1: it shaping up? Well, the short answer is I don't 676 00:33:23,320 --> 00:33:26,960 Speaker 1: know yet. Um I think we'll know when we get there. 677 00:33:27,040 --> 00:33:29,640 Speaker 1: And it's interesting when you have so much change in 678 00:33:29,640 --> 00:33:32,280 Speaker 1: the media landscape, not only how people are consuming things, 679 00:33:33,520 --> 00:33:36,320 Speaker 1: but these new players, as you mentioned, the fame guys, 680 00:33:36,360 --> 00:33:39,200 Speaker 1: and how you know their business models are changing. There's 681 00:33:39,200 --> 00:33:41,320 Speaker 1: a perfect example where that consumption is there, but their 682 00:33:41,360 --> 00:33:44,320 Speaker 1: business models still it's it's it's it's it's hard to 683 00:33:44,320 --> 00:33:46,200 Speaker 1: think of those people early in their business cycle, but 684 00:33:46,240 --> 00:33:48,920 Speaker 1: they're adding you know, Amazon is adding revenue streams every 685 00:33:49,040 --> 00:33:51,200 Speaker 1: year that you didn't think of before. And so it's 686 00:33:51,240 --> 00:33:53,920 Speaker 1: it's they're they're they're in a change. The management of 687 00:33:53,960 --> 00:33:55,880 Speaker 1: all these companies are changing. So there's a lot of 688 00:33:56,080 --> 00:34:00,040 Speaker 1: change um going on. So so the short answers, I 689 00:34:00,120 --> 00:34:02,360 Speaker 1: don't know, but I do think what you will see 690 00:34:03,520 --> 00:34:06,760 Speaker 1: is we will hold to that tenant that I talked 691 00:34:06,760 --> 00:34:09,600 Speaker 1: about earlier in this conversation, which is reach. We're not 692 00:34:09,840 --> 00:34:13,960 Speaker 1: really interested in trading Reach off UM for a few 693 00:34:14,040 --> 00:34:17,160 Speaker 1: bucks more. That's not that's not what we're in this for. 694 00:34:17,400 --> 00:34:19,720 Speaker 1: And you know, Thursday Night Football is a great example 695 00:34:19,800 --> 00:34:22,240 Speaker 1: where we could have kept that package on our network 696 00:34:22,280 --> 00:34:25,200 Speaker 1: and continue to drive it, but we wanted broadcast television 697 00:34:25,239 --> 00:34:28,440 Speaker 1: to make it bigger. It's now the number two primetime 698 00:34:28,480 --> 00:34:31,840 Speaker 1: show on television, number one Sunday Night Football. UM. I 699 00:34:32,000 --> 00:34:35,160 Speaker 1: think you saw it in how we use digital where 700 00:34:35,880 --> 00:34:38,719 Speaker 1: um we distribute that also on Amazon, so you have 701 00:34:38,920 --> 00:34:41,719 Speaker 1: something for people who have televisions of people who don't. 702 00:34:41,920 --> 00:34:44,960 Speaker 1: But that's all about reach, and then quite frankly, the 703 00:34:45,000 --> 00:34:47,239 Speaker 1: New Orleans Dallas Thursday night game, we had over a 704 00:34:47,320 --> 00:34:50,239 Speaker 1: million people on Amazon watching it, which would have won 705 00:34:50,239 --> 00:34:53,560 Speaker 1: the night on cable that night just watching it online. Um, 706 00:34:54,680 --> 00:34:57,759 Speaker 1: so I think I think, uh, for us, you'll see 707 00:34:58,360 --> 00:35:00,800 Speaker 1: reach is going to be in assumption is gonna be 708 00:35:00,840 --> 00:35:03,160 Speaker 1: really important part of that equation. Let me end one 709 00:35:03,200 --> 00:35:06,200 Speaker 1: this then, So what does all that said? What does 710 00:35:06,280 --> 00:35:11,080 Speaker 1: that do to franchise values? And we were joking earlier 711 00:35:11,760 --> 00:35:15,520 Speaker 1: about how many people can buy things, and you've sort 712 00:35:15,560 --> 00:35:16,960 Speaker 1: of changed the rules a little bit to make it 713 00:35:16,960 --> 00:35:20,200 Speaker 1: a little easier for people to buy. But is there 714 00:35:20,800 --> 00:35:25,200 Speaker 1: a cap, an artificial cap on franchise values or will 715 00:35:25,360 --> 00:35:29,200 Speaker 1: be continued revenue force them higher? Yeah? I don't. I 716 00:35:29,239 --> 00:35:32,200 Speaker 1: don't think there's a cap artificial otherwise. But I think 717 00:35:32,239 --> 00:35:35,399 Speaker 1: it's like any business. At the end of the day, Um, 718 00:35:36,480 --> 00:35:40,040 Speaker 1: are your customers growing and or are they coming to 719 00:35:40,200 --> 00:35:42,960 Speaker 1: your said business more frequently? And is your revenue going up? 720 00:35:43,000 --> 00:35:44,760 Speaker 1: I mean, that's kind of how we measure our businesses 721 00:35:45,120 --> 00:35:47,320 Speaker 1: quite simply. I also think, as you mentioned, this is 722 00:35:47,360 --> 00:35:51,040 Speaker 1: just in't the NFL, but it's also for all sports franchises. 723 00:35:51,600 --> 00:35:53,840 Speaker 1: There's a scarcity value to these things. There's only so 724 00:35:54,000 --> 00:35:56,080 Speaker 1: many of them, and they're pretty you know, so that 725 00:35:56,160 --> 00:35:58,320 Speaker 1: there's a scarcity value, and these things are pretty special. 726 00:35:59,000 --> 00:36:04,080 Speaker 1: In a world where we continue to be defined by 727 00:36:04,120 --> 00:36:06,879 Speaker 1: our differences and we continue to be fractured, there's very 728 00:36:07,000 --> 00:36:10,120 Speaker 1: few things that on a weekend in January gonna get 729 00:36:10,160 --> 00:36:12,240 Speaker 1: thirty million people to sit down and do something together. 730 00:36:12,920 --> 00:36:14,560 Speaker 1: And there's very few things we can go into a 731 00:36:14,640 --> 00:36:20,600 Speaker 1: stadium or an arena with five to eight other people 732 00:36:20,680 --> 00:36:23,800 Speaker 1: and have a common experience where you guys are united 733 00:36:24,040 --> 00:36:27,440 Speaker 1: regardless of socioeconomic, or ethnic or racial, whatever happens to 734 00:36:27,480 --> 00:36:29,480 Speaker 1: be there. There are just fewer things in the world 735 00:36:29,520 --> 00:36:32,319 Speaker 1: that do that. Sports is among the only things left 736 00:36:33,160 --> 00:36:36,480 Speaker 1: which head win that concerned you most if there is one. Um, 737 00:36:36,640 --> 00:36:39,560 Speaker 1: I look, I we have a saying, and we set 738 00:36:39,600 --> 00:36:41,640 Speaker 1: up a force. True, only the paranoid survive. I mean 739 00:36:41,719 --> 00:36:44,040 Speaker 1: we're healthy paranoid about all this stuff. I don't think 740 00:36:44,080 --> 00:36:47,239 Speaker 1: we take any level of success for granted. I think 741 00:36:47,800 --> 00:36:50,960 Speaker 1: continue navigating a smart way through the media landscape is 742 00:36:51,080 --> 00:36:54,560 Speaker 1: something that's really really important to do. Um. I worry 743 00:36:54,560 --> 00:36:57,320 Speaker 1: about the economy in this country. UM, you know, what 744 00:36:57,400 --> 00:36:59,080 Speaker 1: are we looking at as far as recession in the 745 00:36:59,160 --> 00:37:01,160 Speaker 1: next handful of year is I think all sports, at 746 00:37:01,280 --> 00:37:04,160 Speaker 1: some shape or form, are based on a discretionary spend, 747 00:37:04,200 --> 00:37:07,080 Speaker 1: whether it's you buying a ticket or somebody's marketing budget. 748 00:37:07,239 --> 00:37:09,680 Speaker 1: Everyone used to tell me sports is recession proof. I 749 00:37:09,719 --> 00:37:12,919 Speaker 1: don't think anybody's recession proof. I think there's a level 750 00:37:13,000 --> 00:37:17,280 Speaker 1: of recession resistance, and I think sports does better than anybody. 751 00:37:17,760 --> 00:37:19,799 Speaker 1: That's another reason why I think the franchise values are 752 00:37:19,880 --> 00:37:23,439 Speaker 1: what they are. UM. But I think I think that's 753 00:37:23,480 --> 00:37:27,040 Speaker 1: a I think that's a headwind. Um uh. And so 754 00:37:27,239 --> 00:37:31,360 Speaker 1: I actually think, UM, making sure we keep sports in 755 00:37:31,520 --> 00:37:34,799 Speaker 1: front of youth in this country is really really important. Um. 756 00:37:35,520 --> 00:37:38,480 Speaker 1: You've seen youth participation and again you don't have to 757 00:37:38,520 --> 00:37:40,080 Speaker 1: play a sport to be a fan of it, but 758 00:37:40,280 --> 00:37:43,400 Speaker 1: but just sports in general, you've seen youth participation decline 759 00:37:43,440 --> 00:37:46,160 Speaker 1: in this country, and that has a lot to do 760 00:37:46,480 --> 00:37:49,719 Speaker 1: with um there's alternatives, but also has a lot to 761 00:37:49,760 --> 00:37:52,399 Speaker 1: do with specialization. Where you see kids playing one sport 762 00:37:52,480 --> 00:37:54,920 Speaker 1: twelve months a year, UM, which I don't think is 763 00:37:54,960 --> 00:37:58,360 Speaker 1: great for a kid's development. But also sports is a 764 00:37:58,440 --> 00:38:00,799 Speaker 1: really important thing to our community. He's an important part 765 00:38:00,840 --> 00:38:03,080 Speaker 1: of these kids education. And I think we want to 766 00:38:03,120 --> 00:38:05,319 Speaker 1: make sure that youth participation keeps going up. I think 767 00:38:05,320 --> 00:38:07,919 Speaker 1: for all everyone in sports, I think keeping that high 768 00:38:08,000 --> 00:38:10,640 Speaker 1: is important. That's Brian role at the NFL's chief Media 769 00:38:10,680 --> 00:38:12,600 Speaker 1: and business officer. Brian, thank you for coming in, Thanks 770 00:38:12,640 --> 00:38:15,279 Speaker 1: for having me. I'm getting that sense now that the 771 00:38:15,480 --> 00:38:21,239 Speaker 1: NFL is embracing sports gambling even more so than what 772 00:38:21,400 --> 00:38:25,200 Speaker 1: they used to. Getting that sense, yeah, yeah, getting that sense, 773 00:38:25,320 --> 00:38:27,640 Speaker 1: getting that sense. I'm getting that sense that they ignore 774 00:38:27,680 --> 00:38:30,320 Speaker 1: a lot of the stuff we hear every day. Edwin 775 00:38:30,480 --> 00:38:33,439 Speaker 1: here this day, this problem writing down when he said, 776 00:38:33,480 --> 00:38:36,640 Speaker 1: you know, we don't really focus on it as on 777 00:38:36,760 --> 00:38:38,680 Speaker 1: a micro level as much as the media, as much 778 00:38:38,719 --> 00:38:41,359 Speaker 1: as you hear about it. I believe that to be true. 779 00:38:41,400 --> 00:38:43,480 Speaker 1: I know they're sensitive to it, but I don't think 780 00:38:43,520 --> 00:38:47,440 Speaker 1: they focus on it. They have a wonderful property that 781 00:38:47,640 --> 00:38:52,000 Speaker 1: draws more eyeballs than anything else, and that, as Mr 782 00:38:52,160 --> 00:38:56,080 Speaker 1: roll Up said, is valuable. And along those lines, think 783 00:38:56,120 --> 00:38:59,520 Speaker 1: about the league in Los Angeles. You know, year three, Uh, 784 00:38:59,600 --> 00:39:02,000 Speaker 1: they're been some not so great metrics you can point 785 00:39:02,040 --> 00:39:04,160 Speaker 1: to about about whether this has been a success so far. 786 00:39:04,640 --> 00:39:07,480 Speaker 1: But both the Rams and the Chargers, despite having great teams, 787 00:39:07,520 --> 00:39:10,320 Speaker 1: are struggling a little bit from an attendance standpoint. He 788 00:39:10,440 --> 00:39:13,480 Speaker 1: also seemed cool as a cucumber about that. He's obviously 789 00:39:13,880 --> 00:39:16,040 Speaker 1: incredibly he has a lot of faith in the in 790 00:39:16,080 --> 00:39:17,960 Speaker 1: the new arena, the new stadium when it comes out, 791 00:39:18,000 --> 00:39:21,320 Speaker 1: the one that Stan Crokey is building, and he seems 792 00:39:21,400 --> 00:39:24,320 Speaker 1: certainly confident that that in the end long term in 793 00:39:24,320 --> 00:39:26,640 Speaker 1: the NFL, moving two franchises to l A at the 794 00:39:26,680 --> 00:39:28,640 Speaker 1: same time, he's going to end up being a positive. 795 00:39:31,920 --> 00:39:33,799 Speaker 1: It feels better to be number one than number five 796 00:39:34,000 --> 00:39:35,759 Speaker 1: were a number. Because of Mike. We have a chance 797 00:39:35,840 --> 00:39:37,440 Speaker 1: to go for three in a row, good numbers at 798 00:39:37,480 --> 00:39:39,480 Speaker 1: a good time. And I's first started wearing the number. 799 00:39:39,600 --> 00:39:43,000 Speaker 1: How we just have the bloomberg business of sports. The 800 00:39:43,239 --> 00:39:45,840 Speaker 1: number of the week? Time Now for the number of 801 00:39:45,960 --> 00:39:53,160 Speaker 1: the week here it is, gentlemen, answer Darryl Waltrip, it's not, 802 00:39:55,320 --> 00:39:59,680 Speaker 1: but that's good, thank you. Two hundred thousand, two hundred 803 00:40:00,239 --> 00:40:03,799 Speaker 1: and the number of losses in the Pistons franchise, number 804 00:40:03,840 --> 00:40:16,080 Speaker 1: of rooms on Jerry Jones New yacht or two. I 805 00:40:16,200 --> 00:40:22,560 Speaker 1: see now if I add the word dollars help you 806 00:40:22,640 --> 00:40:26,560 Speaker 1: might get it. But we don't know, not sure that 807 00:40:27,040 --> 00:40:31,160 Speaker 1: is the amount of money that New Orleans Saints coach 808 00:40:31,360 --> 00:40:36,759 Speaker 1: Sean Payton rawt in into the players meeting and the 809 00:40:36,880 --> 00:40:40,120 Speaker 1: Vince Lombardi Trophy and a Super Bowl ring. And he 810 00:40:40,200 --> 00:40:43,200 Speaker 1: did this because he wanted to motivate his younger players. 811 00:40:43,360 --> 00:40:46,480 Speaker 1: The two hundred thousand dollars is what they get if 812 00:40:46,560 --> 00:40:51,239 Speaker 1: they win this Sunday's matchup against the Philadelphia Eagles. Well, 813 00:40:51,280 --> 00:40:53,960 Speaker 1: I should say preparing for that, but it down every 814 00:40:54,280 --> 00:40:56,480 Speaker 1: I love this idea. I think it's great for motivation. 815 00:40:56,880 --> 00:40:59,279 Speaker 1: It reminds me of the World Series of Poker, the 816 00:40:59,360 --> 00:41:01,200 Speaker 1: final table, when it's just the two head to head 817 00:41:01,200 --> 00:41:04,160 Speaker 1: they bring the million dollars to cash on. Every sport 818 00:41:04,320 --> 00:41:06,759 Speaker 1: should put the trophy and the money players are going 819 00:41:06,800 --> 00:41:10,279 Speaker 1: to get on the field next to them. At championship events. 820 00:41:10,320 --> 00:41:12,239 Speaker 1: The Stanley Cup should be in the penalty between the 821 00:41:12,280 --> 00:41:16,000 Speaker 1: penalty boxes for every single game with the Stanley Cup money. Yes, 822 00:41:16,880 --> 00:41:18,360 Speaker 1: and I should add, by the way, that two d 823 00:41:18,800 --> 00:41:20,840 Speaker 1: dollars is what they'll get if they go all the 824 00:41:20,960 --> 00:41:23,200 Speaker 1: way in the playoffs. That's where if they get the 825 00:41:23,239 --> 00:41:26,880 Speaker 1: Super Bowl. Yeah, okay, we can divvy it up between us. 826 00:41:26,920 --> 00:41:28,920 Speaker 1: Wright Michael, I'm holding the money that you're gonna get 827 00:41:28,920 --> 00:41:30,759 Speaker 1: at the end of this podcast, so take a look 828 00:41:30,800 --> 00:41:34,719 Speaker 1: at me. Here, here the coins. You've been getting creative. There, 829 00:41:35,200 --> 00:41:37,600 Speaker 1: you've been listening to the Bloomberg Business of Sports, and 830 00:41:37,719 --> 00:41:39,680 Speaker 1: we are here each and every week for you at 831 00:41:39,719 --> 00:41:43,360 Speaker 1: the same time for free plus online as an Apple podcast. 832 00:41:43,719 --> 00:41:47,560 Speaker 1: You can catch that Monday's, Wednesdays and Thursdays. Michael Bar 833 00:41:47,680 --> 00:41:50,120 Speaker 1: on Twitter at Big Bar Sports. I'm Evan Novie, Williams 834 00:41:50,160 --> 00:41:52,840 Speaker 1: a Novie Underscore Williams and Scott Sash and if you 835 00:41:52,880 --> 00:41:55,279 Speaker 1: can follow me on Twitter at sash. Thanks very much 836 00:41:55,280 --> 00:41:57,239 Speaker 1: for joining us, and please tutter next week when we 837 00:41:57,280 --> 00:41:59,880 Speaker 1: speak with the biggest and brightest in the sports business industry. 838 00:42:00,120 --> 00:42:02,560 Speaker 1: You're listening to the Bloomberg Business of Sports and Bloomberg 839 00:42:02,680 --> 00:42:04,080 Speaker 1: Radio around the world.