1 00:00:08,640 --> 00:00:11,959 Speaker 1: Hello, and welcome to food Stuff. I'm Lauren Vogelba and 2 00:00:12,039 --> 00:00:16,920 Speaker 1: I'm Annie Reese, and today we're talking about frozen food. 3 00:00:17,200 --> 00:00:18,639 Speaker 1: I mean, it's in the title, so you knew that, 4 00:00:18,720 --> 00:00:20,759 Speaker 1: we didn't. I mean, I feel like we build up 5 00:00:20,800 --> 00:00:23,080 Speaker 1: to these things a lot, but it's really right there 6 00:00:23,079 --> 00:00:25,640 Speaker 1: in the episode title. Maybe one day we'll we'll surprise 7 00:00:25,680 --> 00:00:28,880 Speaker 1: you and everyone will be mad. Maybe we won't do that. 8 00:00:29,640 --> 00:00:34,240 Speaker 1: Um March is National Frozen Food Month. Yes, so Happy 9 00:00:34,320 --> 00:00:37,880 Speaker 1: Frozen Food Month, Lauren, Oh, Happy Frozen Food Month, Annie, 10 00:00:38,240 --> 00:00:41,360 Speaker 1: I thank you. And Happy Freezing Frozen Food Month. Nol 11 00:00:41,440 --> 00:00:47,520 Speaker 1: as well is nodding. Yeah. And to all of you, 12 00:00:47,960 --> 00:00:49,800 Speaker 1: do you eat a lot of frozen food? Do you 13 00:00:49,880 --> 00:00:52,200 Speaker 1: use it a lot in your home? Not at all, 14 00:00:52,920 --> 00:00:56,160 Speaker 1: Not at all. I freeze fruit for smoothies and that's 15 00:00:56,200 --> 00:00:58,840 Speaker 1: about the extent of it. And I was thinking about 16 00:00:58,840 --> 00:01:02,200 Speaker 1: this today and that there's never been a point in 17 00:01:02,200 --> 00:01:05,960 Speaker 1: my life I don't think. Oh man, I consume like, like, 18 00:01:06,040 --> 00:01:08,960 Speaker 1: quite a number of frozen meals, but mostly here at 19 00:01:08,959 --> 00:01:11,959 Speaker 1: work for for lunches, because it's slightly more affordable than 20 00:01:12,080 --> 00:01:16,240 Speaker 1: going downstairs and eating the excellent twenty lunches that occur 21 00:01:16,400 --> 00:01:18,720 Speaker 1: in our in our wonderful building. But I also eat 22 00:01:18,720 --> 00:01:21,440 Speaker 1: like every two hours, so that that's kind of a thing. 23 00:01:21,680 --> 00:01:25,920 Speaker 1: It's just a steady stream of frozen burritos powering Lauren 24 00:01:26,000 --> 00:01:28,279 Speaker 1: throughout the day. Aside from this like kind of kitchen 25 00:01:28,360 --> 00:01:34,000 Speaker 1: marketing thing, Uh, I mean, frozen food has has decades 26 00:01:34,040 --> 00:01:38,119 Speaker 1: of really interesting innovation and personal stories behind it. Uh. 27 00:01:38,480 --> 00:01:40,760 Speaker 1: Basically all of the frozen food companies that you might 28 00:01:40,800 --> 00:01:45,160 Speaker 1: be familiar with are named for the literal inventors of technologies, 29 00:01:45,560 --> 00:01:50,280 Speaker 1: so things I didn't know before we started researching this episode. Yeah, 30 00:01:50,320 --> 00:01:52,280 Speaker 1: I was really surprised by that too, because some of 31 00:01:52,280 --> 00:01:56,800 Speaker 1: the names don't really sound like names to me. That. Yeah, 32 00:01:56,840 --> 00:02:01,840 Speaker 1: there's been a lot, a lot of innovation and it 33 00:02:01,840 --> 00:02:04,920 Speaker 1: it took a lot to get frozen food when it 34 00:02:05,000 --> 00:02:10,800 Speaker 1: first made its debut. H grocery stores did not want it. 35 00:02:12,280 --> 00:02:16,520 Speaker 1: They wouldn't stock it. And now there's so many aisles 36 00:02:18,080 --> 00:02:21,720 Speaker 1: of just frozen food. There's a whole aisle for frozen pizza. 37 00:02:22,200 --> 00:02:24,399 Speaker 1: I myself stood in front of that aisle last night, 38 00:02:26,080 --> 00:02:31,200 Speaker 1: and it made a very difficult decision. Were you happy 39 00:02:31,240 --> 00:02:35,080 Speaker 1: with your decision? I was? I was? It involved spinach 40 00:02:35,120 --> 00:02:38,519 Speaker 1: and mushrooms, all right, that sounds good. Yeah, that was nice. 41 00:02:38,760 --> 00:02:41,240 Speaker 1: How did this happen? How did it go from something 42 00:02:41,639 --> 00:02:46,560 Speaker 1: that nobody wanted to do this? We'll tell you all 43 00:02:46,600 --> 00:02:49,280 Speaker 1: about that, but first you're gonna have to wait because 44 00:02:49,280 --> 00:02:52,400 Speaker 1: we're gonna do a frozen food one on one. Okay, 45 00:02:52,400 --> 00:02:54,680 Speaker 1: So it's like, frozen food is food that is frozen. Sure, 46 00:02:55,800 --> 00:02:59,040 Speaker 1: but um, but but why why is this cool? It's 47 00:02:59,080 --> 00:03:01,120 Speaker 1: got a couple of things going for it that I 48 00:03:01,160 --> 00:03:05,120 Speaker 1: didn't know for sure. They frozen foods don't have or 49 00:03:05,200 --> 00:03:09,680 Speaker 1: they don't need to have, any preservatives. Since illness inducing 50 00:03:09,720 --> 00:03:12,839 Speaker 1: microbes can't survive on foods at temperatures less than zero 51 00:03:12,840 --> 00:03:17,520 Speaker 1: degrees fahrenheit negative seventeen point seven degrees cels, most frozen 52 00:03:17,560 --> 00:03:20,400 Speaker 1: foods can remain edible for just about forever, but no 53 00:03:20,480 --> 00:03:24,160 Speaker 1: guarantees about taste, texture, and general pleasantness of the food. 54 00:03:24,800 --> 00:03:27,760 Speaker 1: Some foods like chicken and meat are still good as 55 00:03:27,760 --> 00:03:31,320 Speaker 1: in taste good, not it's not rotten even after being 56 00:03:31,360 --> 00:03:34,920 Speaker 1: frozen for up to a year. Things that are pre 57 00:03:35,000 --> 00:03:38,440 Speaker 1: cooked or or otherwise chemically activated, like like baked goods 58 00:03:38,560 --> 00:03:41,200 Speaker 1: or raw cookie dough because there's baking soda involved in that, 59 00:03:41,400 --> 00:03:45,280 Speaker 1: are cooked meats or or whole meals generally should be 60 00:03:45,320 --> 00:03:48,440 Speaker 1: eaten within the first six months of being frozen for 61 00:03:48,440 --> 00:03:54,040 Speaker 1: for best results. Yes, um, I guess I. I did 62 00:03:54,160 --> 00:03:55,920 Speaker 1: have a period in my life where I ate a 63 00:03:55,920 --> 00:03:59,360 Speaker 1: lot of raw cookie dough, which is terrible and unhealthy. 64 00:03:59,360 --> 00:04:03,960 Speaker 1: But um, to prevent nutrient, color and flavor loss, you 65 00:04:04,160 --> 00:04:07,400 Speaker 1: have to inactivate, in this case by freezing as soon 66 00:04:07,440 --> 00:04:12,400 Speaker 1: as possible, those chemical compounds known as enzymes. For vegetables, 67 00:04:12,800 --> 00:04:15,440 Speaker 1: this means blanching. And Annie, you know you know a 68 00:04:15,480 --> 00:04:18,360 Speaker 1: thing or two about blanching. Yeah, Lawrence heard me go 69 00:04:18,560 --> 00:04:23,480 Speaker 1: on a a few rents about blanch ing. My mom 70 00:04:23,520 --> 00:04:26,880 Speaker 1: and I used to go to the Atlanta Farmer's Market 71 00:04:26,880 --> 00:04:32,640 Speaker 1: every summer and we would buy, oh Man, just an enormous, 72 00:04:32,920 --> 00:04:36,680 Speaker 1: an enormous amount of butter beans, fresh butter beans, and 73 00:04:36,760 --> 00:04:42,599 Speaker 1: then we wad come back and we would blanch all day. 74 00:04:42,720 --> 00:04:45,599 Speaker 1: What's a what? What's a blanch? So this is the 75 00:04:45,640 --> 00:04:49,800 Speaker 1: process of briefly exposing vegetables to high heat. We did 76 00:04:49,800 --> 00:04:51,719 Speaker 1: it through boiling, but I hear you can do it 77 00:04:51,760 --> 00:04:56,279 Speaker 1: through steaming and then cooling them rapidly, usually by dumping 78 00:04:56,320 --> 00:04:58,880 Speaker 1: ice water on them. Am I doing this? You're getting 79 00:04:58,960 --> 00:05:02,359 Speaker 1: rid of any surface micro organisms hanging around, and it 80 00:05:02,440 --> 00:05:06,000 Speaker 1: gives you a more quality frozen vegetable in product. But 81 00:05:06,080 --> 00:05:12,880 Speaker 1: it's painful because it's hot water and you dump it 82 00:05:12,920 --> 00:05:14,960 Speaker 1: out and then you put the ice on it and 83 00:05:14,960 --> 00:05:18,200 Speaker 1: you have to mix the ice with the hot butter beans. 84 00:05:18,560 --> 00:05:24,159 Speaker 1: And I was doing it for hours and hours. But 85 00:05:24,200 --> 00:05:26,280 Speaker 1: the frozen butter beans were good, and we I mean 86 00:05:26,480 --> 00:05:31,760 Speaker 1: we bought enough to last years. I mean just you 87 00:05:31,800 --> 00:05:34,000 Speaker 1: put them in individuals zip black bags. That's how we 88 00:05:34,000 --> 00:05:39,400 Speaker 1: did it. And probably if I went to visit my 89 00:05:39,440 --> 00:05:46,000 Speaker 1: own now the freezer, I guarantee there would be some 90 00:05:46,040 --> 00:05:48,360 Speaker 1: frozen butter beans in there that I worked hard for. 91 00:05:49,279 --> 00:05:51,719 Speaker 1: I like that it was butter beans specifically, like nothing 92 00:05:52,000 --> 00:05:59,200 Speaker 1: never anything else, no, never be okay, that's sure. Whatever 93 00:05:59,640 --> 00:06:01,559 Speaker 1: you know. I bet your mom is a nice lady. 94 00:06:01,800 --> 00:06:04,440 Speaker 1: She is very nice. Okay, alright, So so that's that's 95 00:06:04,560 --> 00:06:09,640 Speaker 1: that's a proven in in podcast, proven method for for 96 00:06:09,760 --> 00:06:13,360 Speaker 1: preserving vegetables by freezing the best way possible. What about 97 00:06:13,360 --> 00:06:16,320 Speaker 1: other stuff like fruit? Fruit is a bit trickier because 98 00:06:16,520 --> 00:06:19,880 Speaker 1: it discolors easily. I see this a lot because I 99 00:06:19,960 --> 00:06:25,720 Speaker 1: freeze bananas, sweet and ice cream all the time. But yeah, 100 00:06:25,760 --> 00:06:30,119 Speaker 1: they get brown almost immediately. To combat this, the fruit 101 00:06:30,200 --> 00:06:33,760 Speaker 1: needs the help of a chemical compound, in most cases 102 00:06:33,839 --> 00:06:37,920 Speaker 1: vitamin sea like lemon juice um. Sometimes they are commercially 103 00:06:37,960 --> 00:06:41,040 Speaker 1: mixed with sugar. One of the main obstacles of freezing 104 00:06:41,080 --> 00:06:44,360 Speaker 1: fruit mestals is water. You know, that liquid that composes 105 00:06:44,400 --> 00:06:48,800 Speaker 1: up to these things. When water freezes, it expands and 106 00:06:48,920 --> 00:06:51,800 Speaker 1: breaks up cell walls, which messes up the texture and 107 00:06:51,880 --> 00:06:55,839 Speaker 1: gives it that dreaded motion noess to frosted. Yeah, the 108 00:06:55,839 --> 00:06:59,320 Speaker 1: worst um. The way to get around this involves rapid freezing. 109 00:07:00,000 --> 00:07:02,200 Speaker 1: We mentioned it earlier, We will be talking about it again, 110 00:07:02,680 --> 00:07:05,000 Speaker 1: but the basic idea is the less time it takes 111 00:07:05,040 --> 00:07:07,880 Speaker 1: to freeze something, the smaller the ice crystals, and the 112 00:07:08,000 --> 00:07:11,200 Speaker 1: less rupturing at the cell walls of the frozen item. 113 00:07:11,480 --> 00:07:17,360 Speaker 1: Science it's amazing. Another obstacle in in freezing is preventing 114 00:07:17,440 --> 00:07:20,960 Speaker 1: freezer burn, which you're probably familiar with. It happens when 115 00:07:21,040 --> 00:07:24,600 Speaker 1: frozen foods are exposed to enough circulating air that that 116 00:07:24,720 --> 00:07:27,680 Speaker 1: ice crystals in the surface layer of the food evaporate 117 00:07:27,720 --> 00:07:30,560 Speaker 1: out of it. Um, which sounds weird because you're in 118 00:07:30,560 --> 00:07:35,160 Speaker 1: a freezing environment, but evaporation can still happen. Science uh, 119 00:07:35,200 --> 00:07:37,400 Speaker 1: and and that and that, and when that evaporation happens, 120 00:07:37,400 --> 00:07:41,520 Speaker 1: it leaves this terrible wee little dry pocket behind. And 121 00:07:42,000 --> 00:07:43,560 Speaker 1: really the best thing that you can do here is 122 00:07:44,120 --> 00:07:47,239 Speaker 1: seal stuff in very air tight packaging with the surface 123 00:07:47,280 --> 00:07:52,040 Speaker 1: tightly covered. But but sometimes it just happens because air 124 00:07:52,120 --> 00:07:55,120 Speaker 1: gets into stuff. It's a thing that it's a thing 125 00:07:55,160 --> 00:07:59,520 Speaker 1: that air does. Freezer burn sounds so terrible. It sounds 126 00:07:59,560 --> 00:08:03,800 Speaker 1: like something an athlete would experience. Oh no, I don't know. 127 00:08:04,440 --> 00:08:06,720 Speaker 1: I've never been entirely sure what it was. Actually, I 128 00:08:06,760 --> 00:08:09,240 Speaker 1: just knew it was bad. Yeah, you didn't want Yeah, 129 00:08:09,520 --> 00:08:11,800 Speaker 1: you don't want it. I mean it's not like dangerous really, 130 00:08:12,000 --> 00:08:15,520 Speaker 1: I mean, it just makes the food, particularly on appetizing. 131 00:08:15,600 --> 00:08:18,720 Speaker 1: It's dangerous for the flavor of the frozen food it is. 132 00:08:18,760 --> 00:08:27,200 Speaker 1: It's dangerous to your palate. Uh okay um. So although um, 133 00:08:27,240 --> 00:08:30,760 Speaker 1: although mechanical refrigeration devices have really only been around for 134 00:08:30,800 --> 00:08:34,240 Speaker 1: the past like century ish uh, I mean people have 135 00:08:34,280 --> 00:08:36,560 Speaker 1: been freezing stuff for for a hot minute, for a 136 00:08:36,600 --> 00:08:42,800 Speaker 1: hot minute. I love these accidental tons. Yeah. When it 137 00:08:42,840 --> 00:08:47,240 Speaker 1: comes to the question of who invented frozen food, like 138 00:08:47,440 --> 00:08:50,880 Speaker 1: many things we talked about, the answer can be murky. 139 00:08:51,080 --> 00:08:54,960 Speaker 1: People in colder climates obviously have been freezing food, uh 140 00:08:55,200 --> 00:08:59,080 Speaker 1: forever since they realized that they could. They're like, oh, 141 00:08:59,120 --> 00:09:01,240 Speaker 1: well that that's for And now I guess, I guess 142 00:09:01,280 --> 00:09:04,440 Speaker 1: I just made frozen food. That just happened. Okay. The 143 00:09:04,559 --> 00:09:07,880 Speaker 1: Chinese used ice sellers to preserve foods as far back 144 00:09:08,000 --> 00:09:12,839 Speaker 1: as one thousand b C. The Greeks and Romans used 145 00:09:12,840 --> 00:09:15,120 Speaker 1: compressed snow and sellers to keep stuff cold, and in 146 00:09:15,120 --> 00:09:18,880 Speaker 1: India and Egypt they discovered that when water evaporated, as 147 00:09:18,920 --> 00:09:22,360 Speaker 1: the clay pots are similar items, ice crystals were left behind, 148 00:09:23,360 --> 00:09:27,040 Speaker 1: sort of the first example of frozen food packaging. Uh. 149 00:09:27,080 --> 00:09:30,280 Speaker 1: And then chemist Robert Boyle talked about the cooling power 150 00:09:30,320 --> 00:09:34,560 Speaker 1: of ice and salt in sixteen sixty two. Ice was 151 00:09:34,640 --> 00:09:37,600 Speaker 1: viewed as a luxury at the time, and in places 152 00:09:37,600 --> 00:09:40,640 Speaker 1: where it didn't like grow naturally for the for the 153 00:09:40,760 --> 00:09:43,240 Speaker 1: entire year, and not close cold places where they're like, 154 00:09:43,760 --> 00:09:50,160 Speaker 1: what is wrong with you? Luxury? Um, There were fashionable 155 00:09:50,400 --> 00:09:53,960 Speaker 1: iced desserts. They were a sign of wealth. Oh yeah. 156 00:09:54,200 --> 00:09:55,880 Speaker 1: And and any time in a in a court when 157 00:09:55,920 --> 00:09:57,920 Speaker 1: someone offered you like a chilled bowl of fruit, it 158 00:09:58,000 --> 00:10:05,760 Speaker 1: was like chilled free Yeah, Britain had a pattern for 159 00:10:05,840 --> 00:10:09,920 Speaker 1: freezing fish, specifically in eighteen twenty four, soon after the 160 00:10:09,960 --> 00:10:14,200 Speaker 1: invention of modern day refrigeration, and a Russian company also 161 00:10:14,280 --> 00:10:17,079 Speaker 1: purportedly used frozen storage as a way to make small 162 00:10:17,080 --> 00:10:20,760 Speaker 1: shipments of frozen geese and duck to London. Oh yeah, 163 00:10:21,200 --> 00:10:23,240 Speaker 1: a couple of things I read. I'm pretty sure Australia 164 00:10:23,320 --> 00:10:27,400 Speaker 1: was also freezing things to also. In the eighteen hundreds, 165 00:10:27,960 --> 00:10:32,760 Speaker 1: Carl Paul gottfried Lynd invented an ice and refrigeration device 166 00:10:32,880 --> 00:10:38,520 Speaker 1: intended for cooling industrial cooling using the patented Handsome Linds cycle, 167 00:10:39,360 --> 00:10:43,359 Speaker 1: and in eighteen ninety two he developed a carbon dioxide 168 00:10:43,520 --> 00:10:51,400 Speaker 1: liquid liquick faction liquid faction, sorry, turning gas into liquid 169 00:10:51,440 --> 00:10:57,000 Speaker 1: by cooling it for Guinness Brewery at their request. Oh man, 170 00:10:57,200 --> 00:11:00,200 Speaker 1: that's great, goteen Guinness. Yes, okay, and you know, um 171 00:11:00,320 --> 00:11:03,440 Speaker 1: more about this, yeah okay, So the Hampson Lend cycle. 172 00:11:03,640 --> 00:11:08,160 Speaker 1: Um this, this is cooling stuff through physics the the 173 00:11:08,640 --> 00:11:12,600 Speaker 1: specifically through the Jewel Thompson or sometimes called Jewel Kelvin effect, 174 00:11:12,960 --> 00:11:15,760 Speaker 1: which has to do with the physics of how heat 175 00:11:15,840 --> 00:11:20,679 Speaker 1: energy is transferred when liquids boil off into gases. And 176 00:11:20,800 --> 00:11:26,080 Speaker 1: also when gases condense into liquids. UM using this for 177 00:11:26,200 --> 00:11:30,080 Speaker 1: refrigeration is just really heck and elegant because you can 178 00:11:30,160 --> 00:11:33,360 Speaker 1: keep reusing a single liquid in the cycle without needing 179 00:11:33,360 --> 00:11:35,320 Speaker 1: to replace it unless you like spring a leak in 180 00:11:35,320 --> 00:11:38,440 Speaker 1: the system. UM. And basically how it works is that 181 00:11:39,160 --> 00:11:43,439 Speaker 1: when when a liquid vaporizes, it sucks in heat from 182 00:11:43,440 --> 00:11:46,920 Speaker 1: the environment around it, and that's what's happening inside pipes 183 00:11:46,920 --> 00:11:49,160 Speaker 1: in the walls of your fridge to make it cool. Uh. 184 00:11:49,400 --> 00:11:52,240 Speaker 1: Liquid is is vaporizing inside these pipes, and then air 185 00:11:52,320 --> 00:11:54,640 Speaker 1: is circulated around the pipes and into the body of 186 00:11:54,640 --> 00:11:59,400 Speaker 1: the fridge to make the cool thing happen. UM. The 187 00:11:59,440 --> 00:12:02,200 Speaker 1: cool into vapor in those pipes is then moved through 188 00:12:02,559 --> 00:12:04,720 Speaker 1: a whole other system of pipes that take it to 189 00:12:04,720 --> 00:12:07,280 Speaker 1: the coils on the back of your fridge, where it 190 00:12:07,320 --> 00:12:10,959 Speaker 1: gives off heat and in losing that heat cools off 191 00:12:11,000 --> 00:12:14,079 Speaker 1: and condenses back into a liquid, which is then ready 192 00:12:14,120 --> 00:12:16,240 Speaker 1: to be moved back into the walls of the fridge 193 00:12:16,280 --> 00:12:20,839 Speaker 1: and boiled off again. And and the key here is 194 00:12:20,880 --> 00:12:24,120 Speaker 1: that the coolants used in fridges boil at like negative 195 00:12:24,120 --> 00:12:27,880 Speaker 1: twenty degrees fahrenheit a k a negative thirty three celsius, 196 00:12:28,720 --> 00:12:36,200 Speaker 1: which which is which is? You know, chemistry. It's great. Um. 197 00:12:36,240 --> 00:12:38,199 Speaker 1: If you want to hear a little bit more about this, 198 00:12:38,400 --> 00:12:41,560 Speaker 1: way back in March, I did a whole episode about 199 00:12:41,559 --> 00:12:45,559 Speaker 1: refrigeration technology with Jonathan Strickland on Tech Stuff. So if 200 00:12:45,600 --> 00:12:49,520 Speaker 1: you are curious about the histories and the intricacies of 201 00:12:49,559 --> 00:12:52,480 Speaker 1: this technology, you can check out the episode. It's called 202 00:12:52,480 --> 00:12:56,760 Speaker 1: how Refrigerators Work. Uh. It's also like so early in 203 00:12:56,800 --> 00:12:59,400 Speaker 1: my podcasting career, so you can you can hear a 204 00:12:59,400 --> 00:13:04,240 Speaker 1: little bitty baby Lauren attempting to use words in front 205 00:13:04,280 --> 00:13:09,920 Speaker 1: of a microphone. I can hear the progression. Oh yeah, 206 00:13:10,080 --> 00:13:12,120 Speaker 1: oh yeah, I'm sure I didn't. I didn't go back 207 00:13:12,160 --> 00:13:13,839 Speaker 1: and listen to it, y'all. I'm sure. I'm sure it's 208 00:13:13,960 --> 00:13:19,240 Speaker 1: very special. Um okay, so um so so. So that's 209 00:13:19,240 --> 00:13:22,960 Speaker 1: that's the basic principle behind what they were working within 210 00:13:23,000 --> 00:13:27,480 Speaker 1: this industrial application, and it also has become what we 211 00:13:27,679 --> 00:13:32,199 Speaker 1: use large largely today. But in order to make the 212 00:13:32,280 --> 00:13:35,559 Speaker 1: industry of frozen food what it is today, we're going 213 00:13:35,600 --> 00:13:37,880 Speaker 1: to need to get into one of those one of 214 00:13:37,920 --> 00:13:40,880 Speaker 1: those name brand inventors that we mentioned at the top 215 00:13:40,920 --> 00:13:43,880 Speaker 1: of the podcast, and we will do that right after 216 00:13:43,920 --> 00:13:53,800 Speaker 1: the short break for a word from our sponsor, and 217 00:13:54,000 --> 00:13:57,400 Speaker 1: we're back. Thank you, sponsor, Thank you. One of those 218 00:13:57,960 --> 00:14:05,120 Speaker 1: dudes that really pioneered, pioneer dudes, those pioneer fellas, that 219 00:14:05,280 --> 00:14:08,319 Speaker 1: really deserves a large part of the credit for our 220 00:14:08,360 --> 00:14:12,800 Speaker 1: modern day iteration of frozen food is Clarence Bird's eye. 221 00:14:13,320 --> 00:14:18,920 Speaker 1: Bird's eye. Yes, that bird's eye. I had that moment 222 00:14:18,960 --> 00:14:27,880 Speaker 1: of like, yes it is, it's not the coincidence. Um. 223 00:14:27,960 --> 00:14:32,200 Speaker 1: He was a really interesting fella. He traded furs and 224 00:14:32,480 --> 00:14:37,080 Speaker 1: labrador Newfoundland, Canada, and he noticed that the local inuant 225 00:14:37,080 --> 00:14:40,760 Speaker 1: population when they went ice fishing, would freeze their catch 226 00:14:40,800 --> 00:14:49,080 Speaker 1: almost immediately, and he thought quick freezing roundabouts. The year 227 00:14:49,200 --> 00:14:51,920 Speaker 1: nineteen twelve, Clarence decided to test out freezing of his 228 00:14:52,040 --> 00:14:54,680 Speaker 1: own fish and was pumped to find out that months 229 00:14:54,760 --> 00:14:59,160 Speaker 1: later the fish still tasted really fresh, not machine gross 230 00:14:59,200 --> 00:15:02,560 Speaker 1: like apparently all the frozen foods were that were available 231 00:15:02,560 --> 00:15:06,320 Speaker 1: at the time. Yeah, he experimented a lot of foods. 232 00:15:06,680 --> 00:15:09,200 Speaker 1: One of my favorite examples was he would soak barrel 233 00:15:09,360 --> 00:15:12,800 Speaker 1: fulls of cabbages and salt water, then put them out 234 00:15:12,800 --> 00:15:15,400 Speaker 1: and the freezing winds so you'd have enough for him 235 00:15:15,440 --> 00:15:18,160 Speaker 1: and his family to last through the winter, and he 236 00:15:18,200 --> 00:15:20,240 Speaker 1: discovered that when he thought them, the taste was still 237 00:15:20,240 --> 00:15:23,920 Speaker 1: pretty fresh. And he figured the key to this freshness 238 00:15:24,240 --> 00:15:26,600 Speaker 1: had to do with how quickly the food was frozen, 239 00:15:27,520 --> 00:15:30,240 Speaker 1: and that explained the not so great taste and texture 240 00:15:30,280 --> 00:15:32,640 Speaker 1: of frozen foods at the time, because they were frozen 241 00:15:32,760 --> 00:15:36,000 Speaker 1: very slowly and these huge ice crystals would form, like 242 00:15:36,040 --> 00:15:38,880 Speaker 1: we talked about earlier, rupture of the food cell membranes, 243 00:15:38,960 --> 00:15:41,720 Speaker 1: and when the food was defrosted and the ice crystals melted, 244 00:15:42,200 --> 00:15:46,200 Speaker 1: all that water would dilute the flavor and cause that mushiness. 245 00:15:46,920 --> 00:15:51,520 Speaker 1: Flash freezing preserved the taste, nutrient, content, texture, and it 246 00:15:51,560 --> 00:15:56,880 Speaker 1: cut back on bacteria. So so he conducted experiments on 247 00:15:56,880 --> 00:16:02,080 Speaker 1: on freezing foods from from vegetables to rabbits yep. And 248 00:16:02,160 --> 00:16:05,280 Speaker 1: he used a lot of different methods. He used electric fans, 249 00:16:05,640 --> 00:16:09,440 Speaker 1: salt water, and dice uh and all these methods had 250 00:16:09,800 --> 00:16:14,760 Speaker 1: successful results enough to make him think maybe I could 251 00:16:14,800 --> 00:16:18,640 Speaker 1: make some money off this. But first he needed some money, 252 00:16:19,080 --> 00:16:23,720 Speaker 1: so he borrowed money against his life insurances and with 253 00:16:23,800 --> 00:16:27,520 Speaker 1: three partner investors, he started General Seafoods Company in nine 254 00:16:28,800 --> 00:16:34,520 Speaker 1: which would later become General Foods in nineteen seven, Bird's 255 00:16:34,560 --> 00:16:38,920 Speaker 1: Eye applied for a patent for his multiplate freezing machine, 256 00:16:39,520 --> 00:16:45,360 Speaker 1: which consisted of insulated cabinets with refrigerated aluminum plates kept 257 00:16:45,440 --> 00:16:49,240 Speaker 1: at or around negative thirteen degrease fahrenheit or negative five 258 00:16:49,280 --> 00:16:54,240 Speaker 1: degrees celsius thanks to internal passages filled with subfreezing ammonia. 259 00:16:54,520 --> 00:16:56,640 Speaker 1: He stacked one on top of the other on the 260 00:16:56,680 --> 00:17:01,240 Speaker 1: inside and they could be opened and closed where food 261 00:17:01,520 --> 00:17:05,480 Speaker 1: package in these very snug square containers. This food was 262 00:17:05,520 --> 00:17:09,920 Speaker 1: primarily fish in the beginning. UH and that those containers 263 00:17:09,920 --> 00:17:13,400 Speaker 1: could be placed inside these cabinets and then they were 264 00:17:13,440 --> 00:17:17,960 Speaker 1: pressed between two metal plates, the pressure evenly distributed and 265 00:17:18,080 --> 00:17:24,520 Speaker 1: flash frozen. Ah Yes, And a year later in Bird's 266 00:17:24,520 --> 00:17:27,680 Speaker 1: Eye developed a double belt freezer, a device that rapidly 267 00:17:27,720 --> 00:17:31,840 Speaker 1: moved food on two below zero stainless steel belts sprayed 268 00:17:31,840 --> 00:17:35,040 Speaker 1: with salt solution through a fifteen or about fifty foot 269 00:17:35,040 --> 00:17:38,560 Speaker 1: tunnel kept at are below freezing, depending on what you 270 00:17:38,600 --> 00:17:42,200 Speaker 1: were freezing. It took thirty to ninety minutes. The double 271 00:17:42,240 --> 00:17:45,399 Speaker 1: belt freezer was twice the size of the multiplate freezer, 272 00:17:45,480 --> 00:17:49,280 Speaker 1: so it was only used in permanent installations um as 273 00:17:49,280 --> 00:17:53,359 Speaker 1: opposed to the easily transported multiplate freezer, and that because 274 00:17:53,400 --> 00:17:57,800 Speaker 1: it was so easy to move, you could um move 275 00:17:57,880 --> 00:18:01,919 Speaker 1: it from seasonal crop two seasonal crop field to field 276 00:18:02,280 --> 00:18:07,040 Speaker 1: like like a like like house calls. But exactly, we've 277 00:18:07,080 --> 00:18:11,480 Speaker 1: got some peas ready, get the multiplate freezer, and you 278 00:18:11,480 --> 00:18:13,520 Speaker 1: could do it right after they were harvested. And because 279 00:18:13,520 --> 00:18:17,159 Speaker 1: of this, you're getting like the freshest vegetables. And the 280 00:18:17,240 --> 00:18:23,960 Speaker 1: multiplate freezer was the more popular option. Therefore, um and 281 00:18:24,240 --> 00:18:27,080 Speaker 1: using this technology, Bird's Eye released the first line of 282 00:18:27,119 --> 00:18:35,240 Speaker 1: frozen food products in eighteen Springfield, Massachusetts stores, Massachusetts stores 283 00:18:36,160 --> 00:18:40,240 Speaker 1: in nineteen No one's from there, no no one, No 284 00:18:40,240 --> 00:18:42,359 Speaker 1: one knows how to pronounce that he released these under 285 00:18:42,400 --> 00:18:45,560 Speaker 1: the Bird's Eye Frosted Food Company brand, and I was 286 00:18:45,600 --> 00:18:49,719 Speaker 1: in nineteen thirty. Yes, thank you. This line included eighteen 287 00:18:49,760 --> 00:18:52,879 Speaker 1: types of fish and other meats, fruits and vegetables like 288 00:18:53,000 --> 00:18:57,400 Speaker 1: raspberries or spinach. Um. An advertisement for their frozen peas 289 00:18:57,440 --> 00:19:01,040 Speaker 1: red as gloriously green as any you will see you 290 00:19:01,040 --> 00:19:07,320 Speaker 1: next summer. Anie and I both flourished when she said that, um, 291 00:19:07,320 --> 00:19:11,679 Speaker 1: it's very useful for podcasting. Um. But but despite our flourishes, 292 00:19:11,800 --> 00:19:16,080 Speaker 1: even this launch was just not really a success. No, 293 00:19:16,960 --> 00:19:19,679 Speaker 1: it wasn't. The first problem birds I ran into was 294 00:19:19,840 --> 00:19:23,879 Speaker 1: getting retailers to spend the money on open display refrigerators 295 00:19:24,320 --> 00:19:26,920 Speaker 1: so people couldn't actually see the product and like want 296 00:19:26,920 --> 00:19:32,600 Speaker 1: to buy. Yeah, I know it existed. And the second 297 00:19:32,720 --> 00:19:37,119 Speaker 1: was getting the American consumer, who was much more comfortable 298 00:19:37,280 --> 00:19:42,280 Speaker 1: with canned foods and quite possibly didn't own a mechanical 299 00:19:42,320 --> 00:19:48,120 Speaker 1: refrigerator on board. And speaking of on board, what a segue. 300 00:19:48,400 --> 00:19:51,439 Speaker 1: A decent chunk of surplus or low grade frozen food 301 00:19:51,480 --> 00:19:59,200 Speaker 1: merchandise was sold to trains our steamships. I get it. 302 00:19:59,200 --> 00:20:04,199 Speaker 1: It was a slow and the products were prepared and 303 00:20:04,240 --> 00:20:07,560 Speaker 1: served to unsuspecting customers who didn't realize that they were 304 00:20:07,560 --> 00:20:12,879 Speaker 1: eating frozen food. Yeah. Yeah, kind of sneaky, but I 305 00:20:12,960 --> 00:20:16,760 Speaker 1: guess that's no one complained. Yeah, they're just like, oh man, 306 00:20:16,760 --> 00:20:18,760 Speaker 1: I'm on a train. I guess I'm eating whatever's here. 307 00:20:20,119 --> 00:20:24,000 Speaker 1: I don't have any any other options. So birds Eye 308 00:20:24,040 --> 00:20:28,119 Speaker 1: continue to improve the technology behind his frozen food products, 309 00:20:28,520 --> 00:20:31,320 Speaker 1: going on to develop a wrapper of coated cell phone 310 00:20:32,240 --> 00:20:35,720 Speaker 1: and better ways of dehydrating a wider variety of foods. 311 00:20:36,560 --> 00:20:39,720 Speaker 1: But um, but the industry's fortunes kind of turned around 312 00:20:39,760 --> 00:20:42,919 Speaker 1: World War Two, which is when the US government started 313 00:20:43,000 --> 00:20:46,159 Speaker 1: enacting really tight restrictions on the use of tin in 314 00:20:46,240 --> 00:20:49,720 Speaker 1: order to preserve this this important wartime metal, which was 315 00:20:49,800 --> 00:20:52,639 Speaker 1: not so great news for the canned food industry, although 316 00:20:52,680 --> 00:20:55,760 Speaker 1: canned foods were also being shipped to US soldiers overseas. 317 00:20:56,200 --> 00:21:00,000 Speaker 1: But but grocers needed something to stock their stores. Uh, 318 00:21:00,040 --> 00:21:03,199 Speaker 1: and customers liked that. Frozen foods, you know, since the 319 00:21:03,200 --> 00:21:06,520 Speaker 1: packaging didn't contain any metal, cost them fewer ration points 320 00:21:06,520 --> 00:21:09,960 Speaker 1: when they were purchasing them. Uh. In nineteen forty frozen 321 00:21:10,000 --> 00:21:14,160 Speaker 1: orange duced concentrate was introduced. It was pretty huge, and 322 00:21:14,320 --> 00:21:18,879 Speaker 1: by four frozen food had gone nationwide, largely thanks to 323 00:21:18,960 --> 00:21:24,119 Speaker 1: Bird's eyes suggestion of of leasing insulated train cars to 324 00:21:24,200 --> 00:21:30,520 Speaker 1: ship his products. So between ninety six American consumers wound 325 00:21:30,560 --> 00:21:35,200 Speaker 1: up purchasing eight hundred million pounds of frozen food. Bird's 326 00:21:35,240 --> 00:21:39,760 Speaker 1: Eye also contracted with the American Radiator Corporation to build 327 00:21:39,840 --> 00:21:43,680 Speaker 1: display refrigerator cases and then lease them to real retailers. 328 00:21:43,720 --> 00:21:46,960 Speaker 1: So so by the nineteen fifties, over fifty of stores 329 00:21:47,000 --> 00:21:50,400 Speaker 1: had a frozen food section. Yeah, and I double checked 330 00:21:50,440 --> 00:21:53,440 Speaker 1: the eight hundred million pounds number because it seemed ridiculous 331 00:21:53,440 --> 00:21:55,960 Speaker 1: to me. Yeah, that it would go from something relatively 332 00:21:56,320 --> 00:21:59,800 Speaker 1: like me, like why would we even bother? To war? 333 00:22:00,080 --> 00:22:04,760 Speaker 1: Love everybody? The Second World War was a really huge 334 00:22:04,760 --> 00:22:07,440 Speaker 1: shakeup and a lot of yeah, a lot of commercial 335 00:22:07,480 --> 00:22:10,280 Speaker 1: industry around the United States and other places. I'm sure 336 00:22:13,600 --> 00:22:19,119 Speaker 1: probably probably one or two other places. And pizza bonus, Yeah, 337 00:22:19,520 --> 00:22:25,400 Speaker 1: eating Ninja turtles, anybody. The first frozen pizza shows up 338 00:22:25,440 --> 00:22:28,080 Speaker 1: in nine? Can we have a pizza bonus in all 339 00:22:28,080 --> 00:22:31,760 Speaker 1: of our episodes? Ah? Yes, it would be. It would 340 00:22:31,760 --> 00:22:34,440 Speaker 1: be a little bit of a shoehorn situation in some things, 341 00:22:34,480 --> 00:22:42,159 Speaker 1: like like like cauliflower easy, right, Yeah, but yogurt, he's 342 00:22:42,280 --> 00:22:47,879 Speaker 1: yogurt for cheese? I don't, well, he's a dipping sauce. Yeah, 343 00:22:48,000 --> 00:22:50,560 Speaker 1: for pizza crust, because if you're eating pizza, why not 344 00:22:50,640 --> 00:22:54,720 Speaker 1: use it anyway? Um, anyway, it helped, It helped this 345 00:22:54,840 --> 00:22:57,800 Speaker 1: entire situation that the late nineteen forties was also when 346 00:22:58,040 --> 00:23:02,480 Speaker 1: consumers began really picking up on mechanical refrigerators, which were 347 00:23:02,560 --> 00:23:06,240 Speaker 1: at that point getting a safer and also less expensive. 348 00:23:06,680 --> 00:23:10,480 Speaker 1: The coolant materials used them were less likely to explode, 349 00:23:12,000 --> 00:23:17,000 Speaker 1: always a bonus, which is super pizza are not always about. 350 00:23:18,320 --> 00:23:23,359 Speaker 1: So that brings us to and too frozen food game changers. 351 00:23:23,920 --> 00:23:27,560 Speaker 1: But wait before we reveal what they are, let us 352 00:23:27,600 --> 00:23:30,840 Speaker 1: go for just a quick moment and listen to a 353 00:23:30,840 --> 00:23:40,040 Speaker 1: word from our sponsor. Okay, we're back, Thank you sponsor, 354 00:23:40,119 --> 00:23:44,359 Speaker 1: and apologies for interrupting you. Annie. It was a cliffhanger situation. 355 00:23:45,440 --> 00:23:50,679 Speaker 1: So the two frozen food game changers were frozen dinner 356 00:23:51,160 --> 00:23:56,520 Speaker 1: and the fish stick. Oh man, I've never I've never 357 00:23:56,560 --> 00:24:00,440 Speaker 1: heard fish sticks referred to as game changers before. This 358 00:24:00,480 --> 00:24:03,360 Speaker 1: is really great. You never know where an episode will 359 00:24:03,400 --> 00:24:08,200 Speaker 1: take you. Before we talk about those, I do want 360 00:24:08,200 --> 00:24:10,760 Speaker 1: to mention a couple of quick things about Bird's Eye, 361 00:24:10,840 --> 00:24:14,199 Speaker 1: the person, not the company. Okay. By the time of 362 00:24:14,280 --> 00:24:18,280 Speaker 1: his death to heart disease in the six Sugary episode, 363 00:24:19,480 --> 00:24:24,359 Speaker 1: he held patents, and these weren't for frozen food. No, 364 00:24:24,960 --> 00:24:30,399 Speaker 1: They included things like incandescent lighting, a whale harpoon, and 365 00:24:30,600 --> 00:24:34,399 Speaker 1: a method of turning sugarcane waist into paper pulp. He 366 00:24:34,520 --> 00:24:37,679 Speaker 1: also wrote a book about wild flowers and was a 367 00:24:37,800 --> 00:24:42,399 Speaker 1: Chinese checkers expert, So it sounds like a pretty interesting character. 368 00:24:42,760 --> 00:24:44,800 Speaker 1: I okay, if we if we ever, if we ever 369 00:24:44,840 --> 00:24:47,400 Speaker 1: get a time machine here on this show, then let's 370 00:24:47,440 --> 00:24:50,760 Speaker 1: go back and talk to him. He sounds great. Let's 371 00:24:50,800 --> 00:24:52,760 Speaker 1: go have a I would like to have a beer 372 00:24:52,760 --> 00:24:56,960 Speaker 1: with this guy. He is a man of many traits. 373 00:24:57,800 --> 00:25:00,919 Speaker 1: He was cremated and his ashes were spread and the 374 00:25:00,960 --> 00:25:06,479 Speaker 1: waters near his first factory in Massachusetts. Yeah that's sweet, Okay, Okay, 375 00:25:06,560 --> 00:25:10,720 Speaker 1: So on to frozen dinners. This was pretty huge because 376 00:25:10,720 --> 00:25:15,440 Speaker 1: television's had experienced exponential growth in the United States during 377 00:25:15,440 --> 00:25:18,880 Speaker 1: the fifties, from numbering in the thousands in the forties 378 00:25:18,920 --> 00:25:24,199 Speaker 1: to over half the population owning a TV. Yeah, the 379 00:25:24,280 --> 00:25:30,240 Speaker 1: number of stations, in programs, the choice you had greatly expanded. Swanson, 380 00:25:31,000 --> 00:25:34,840 Speaker 1: another company you've probably heard of, introduced a complete frozen 381 00:25:34,840 --> 00:25:41,960 Speaker 1: meal in called quote TV Dinner. Then it was called 382 00:25:41,960 --> 00:25:45,280 Speaker 1: that to ride the wave of TV's exploding popularity, and 383 00:25:45,320 --> 00:25:49,159 Speaker 1: also because the shape of the tray was like a 384 00:25:49,200 --> 00:25:53,320 Speaker 1: television I mean enough, I could, okay, because at the 385 00:25:53,359 --> 00:25:57,239 Speaker 1: time a TV had those panels, okay, and they and 386 00:25:57,280 --> 00:26:01,160 Speaker 1: they were squarer than they are. Yeah these days they're 387 00:26:01,160 --> 00:26:05,479 Speaker 1: all movie format. Yeah, yeah, yeah, okay, I get it, 388 00:26:05,560 --> 00:26:14,560 Speaker 1: all right, it checks out. Sponsor proceeds the They had 389 00:26:14,800 --> 00:26:19,280 Speaker 1: turkey dinners, fried chicken dinners, and beef dinners with quote 390 00:26:19,480 --> 00:26:22,080 Speaker 1: garden fresh peas seems to be a very popular option. 391 00:26:22,720 --> 00:26:26,679 Speaker 1: The instructions were just heat and serve. But like the 392 00:26:26,720 --> 00:26:31,520 Speaker 1: first frozen food uh, Swanson's TV dinners were not immediate hit, 393 00:26:32,400 --> 00:26:37,000 Speaker 1: and they were even controversial. But there was TV dinner controversy. 394 00:26:36,720 --> 00:26:40,280 Speaker 1: Oh yeah, is this is this about some kind of 395 00:26:40,359 --> 00:26:44,520 Speaker 1: terrible gender standard? How did you know? I read ahead 396 00:26:44,560 --> 00:26:48,160 Speaker 1: in the notes. Dudes especially didn't like the idea. They 397 00:26:48,160 --> 00:26:51,960 Speaker 1: wrote the company h complaining that they preferred their wives 398 00:26:52,040 --> 00:26:56,240 Speaker 1: to make home cooked meals like their mothers made them. 399 00:26:56,359 --> 00:27:01,199 Speaker 1: M how dare you provide options for my wife? Company? Yeah, 400 00:27:01,280 --> 00:27:05,520 Speaker 1: that's terrible. To get the fellows on board, Swanson released 401 00:27:05,520 --> 00:27:08,359 Speaker 1: a series of ads claiming frozen foods allowed the busy 402 00:27:08,400 --> 00:27:12,560 Speaker 1: working man to come home late and possibly with unannounced 403 00:27:12,560 --> 00:27:15,960 Speaker 1: co workers, but his wife wouldn't have to stress I 404 00:27:16,000 --> 00:27:19,800 Speaker 1: read this or him about it later, because she has 405 00:27:19,800 --> 00:27:22,720 Speaker 1: super delicious Swanson TV dinners in the freezer that could 406 00:27:22,720 --> 00:27:29,280 Speaker 1: be ready in a mayor twenty five minutes. There's some 407 00:27:29,920 --> 00:27:37,080 Speaker 1: debate though, over who invented the first frozen TV dinners. 408 00:27:37,960 --> 00:27:42,720 Speaker 1: They're even more controversy. Yeah, so much. The Library of 409 00:27:42,760 --> 00:27:48,160 Speaker 1: Congress gives that distinction to three sources the Swanson Brothers, 410 00:27:49,080 --> 00:27:56,240 Speaker 1: Jerry Thomas and Maxim Food Systems, Inc. Ah and and 411 00:27:56,240 --> 00:27:59,160 Speaker 1: and there's there's more. There's more history from from the 412 00:27:59,240 --> 00:28:06,600 Speaker 1: from the Maxim company because W. L. Maxim Corporation Company 413 00:28:06,680 --> 00:28:13,920 Speaker 1: Corporation co I would say CO period designed strato plates 414 00:28:14,240 --> 00:28:19,119 Speaker 1: in which was a frozen dinner specifically for the navy 415 00:28:19,400 --> 00:28:24,320 Speaker 1: and airlines. The typical strato plate had meat, potatoes, and 416 00:28:24,400 --> 00:28:27,760 Speaker 1: vegetables served on a on a like bake light resin 417 00:28:28,240 --> 00:28:31,480 Speaker 1: coated paper tray. And one of the innovations that went 418 00:28:31,520 --> 00:28:34,520 Speaker 1: on here was that, due to the whole airplane weight 419 00:28:34,600 --> 00:28:38,760 Speaker 1: restriction thing, the founder of w L. Maxim co H, 420 00:28:39,080 --> 00:28:43,440 Speaker 1: William Maxim, invented a lightweight like thirty five pound convection 421 00:28:43,480 --> 00:28:48,880 Speaker 1: oven that he called the Maxim Whirlwind Oven. Whirlwind it 422 00:28:48,920 --> 00:28:52,240 Speaker 1: could cook six frozen meals simultaneously at half the time 423 00:28:52,280 --> 00:28:54,120 Speaker 1: of a conventional oven. Like we said at the top 424 00:28:54,120 --> 00:28:57,760 Speaker 1: of the podcast, lots of inventions and innovations have been 425 00:28:57,800 --> 00:29:00,960 Speaker 1: spurred on by frozen food. UH to make up for 426 00:29:01,040 --> 00:29:03,680 Speaker 1: lost revenue after World War Two came to a close, 427 00:29:04,040 --> 00:29:07,440 Speaker 1: Maxim convinced pan and to stock similar meals on their 428 00:29:07,440 --> 00:29:12,360 Speaker 1: commercial flights called sky plates, and pretty soon all of 429 00:29:12,400 --> 00:29:15,440 Speaker 1: the airlines were serving frozen food. The next step in 430 00:29:15,520 --> 00:29:19,400 Speaker 1: Maxim's mind was to make a line of strato plates 431 00:29:19,440 --> 00:29:23,160 Speaker 1: marketed to women, or in his words quote single food 432 00:29:23,200 --> 00:29:27,080 Speaker 1: items for the busy housewife. But he died before he 433 00:29:27,080 --> 00:29:30,800 Speaker 1: could bring this to pass. He passed away in and 434 00:29:30,920 --> 00:29:34,640 Speaker 1: his business closed shortly after. Side note, he got the 435 00:29:34,680 --> 00:29:38,200 Speaker 1: idea for frozen dinners after he grew too much cauliflower 436 00:29:38,640 --> 00:29:41,440 Speaker 1: and frozen, trying it a year later and finding it 437 00:29:41,520 --> 00:29:46,160 Speaker 1: super tasty. Dang, see a constable circle with Callie All 438 00:29:46,200 --> 00:29:49,880 Speaker 1: it all comes back to cauliflower. And he also sounds interesting. 439 00:29:49,960 --> 00:29:56,240 Speaker 1: He invented quote an aerial navigation instrument too complicated to 440 00:29:56,360 --> 00:30:01,960 Speaker 1: describe in these pages, in what ages it was the 441 00:30:02,000 --> 00:30:07,080 Speaker 1: patent for my goodness, that isn't the point of a 442 00:30:07,120 --> 00:30:10,800 Speaker 1: patent to describe? Okay, Sure it sounds like something you'd 443 00:30:10,840 --> 00:30:14,800 Speaker 1: say to get someone that like ask you more questions. 444 00:30:14,840 --> 00:30:22,600 Speaker 1: But I love that sentence either way. Back to back 445 00:30:22,600 --> 00:30:25,960 Speaker 1: to frozen foods um more. More trade developments were in 446 00:30:25,960 --> 00:30:32,640 Speaker 1: the works. Yes, enter frigid dinner. Yes, a couple of 447 00:30:32,720 --> 00:30:35,840 Speaker 1: years later in a package. It was packaged and served 448 00:30:35,880 --> 00:30:39,560 Speaker 1: in an aluminum tray, and it counted options like veal 449 00:30:39,760 --> 00:30:44,720 Speaker 1: googlesh with peas and potatoes and chicken chow mane. That 450 00:30:44,880 --> 00:30:47,600 Speaker 1: is the that is like the fiftiest thing that I've 451 00:30:47,600 --> 00:30:54,040 Speaker 1: ever heard, like the thing that's amazing. Feel goolagh m. 452 00:30:54,960 --> 00:30:58,120 Speaker 1: I try it. Yeah. I mean if I found one 453 00:30:58,680 --> 00:31:00,760 Speaker 1: in my path but I didn't to pay for, I 454 00:31:00,760 --> 00:31:06,120 Speaker 1: would give it a whirl. They were purchased in nineteen 455 00:31:06,480 --> 00:31:10,680 Speaker 1: nine by Frozen Dinners, Inc. And they boasted two point 456 00:31:10,680 --> 00:31:14,200 Speaker 1: five million Frozen Dinners sold by nineteen fifty four. And 457 00:31:14,520 --> 00:31:18,200 Speaker 1: that n was the same year Swanson's TV Dinner came 458 00:31:18,200 --> 00:31:20,760 Speaker 1: outto the scene, like we said earlier, which brings us 459 00:31:20,800 --> 00:31:25,640 Speaker 1: to Swanson executive Jerry Thomas. The story goes that in 460 00:31:25,880 --> 00:31:28,440 Speaker 1: ninety two, trying to figure out what to do with 461 00:31:28,920 --> 00:31:33,080 Speaker 1: five hundred twenty thousand pounds of surplus turkey. Where does 462 00:31:33,120 --> 00:31:35,640 Speaker 1: one come about five hundred and twenty thousand pounds of 463 00:31:36,120 --> 00:31:41,680 Speaker 1: just extra turkey? I have no idea, Okay, please continue. So, 464 00:31:41,960 --> 00:31:44,040 Speaker 1: trying to figure out what to do with this ungodly 465 00:31:44,080 --> 00:31:49,520 Speaker 1: amount of circlus turkey, Jerry Thomas gets the idea to 466 00:31:49,680 --> 00:31:52,600 Speaker 1: freeze the excess product. After being served a frozen meal 467 00:31:52,680 --> 00:31:57,080 Speaker 1: on an airplane, and that's why one of Swanson's entries 468 00:31:57,120 --> 00:32:00,040 Speaker 1: into the TV dinner market the first ones, was a 469 00:32:00,080 --> 00:32:03,600 Speaker 1: turkey dinner. According to this the first frozen meals were 470 00:32:03,600 --> 00:32:10,360 Speaker 1: sold again around Swanson's Omaha, Nebraska headquarters, but by leveraging 471 00:32:10,440 --> 00:32:14,360 Speaker 1: America's new favorite form of entertainment yet again, they came 472 00:32:14,400 --> 00:32:18,520 Speaker 1: up with a national marketing campaign called Operations Smash, as 473 00:32:18,520 --> 00:32:21,240 Speaker 1: in smash it. Oh, I think that's what they are 474 00:32:21,240 --> 00:32:25,200 Speaker 1: going for. You know who knows? That's what it is 475 00:32:25,240 --> 00:32:30,520 Speaker 1: in my head? And Operation Smash was a smash success, 476 00:32:30,960 --> 00:32:33,120 Speaker 1: and ten million frozen meals they were sold in their 477 00:32:33,120 --> 00:32:37,240 Speaker 1: first year after going national. On average, the American family 478 00:32:37,280 --> 00:32:40,960 Speaker 1: consumed one pre prepared frozen meal per week. Thomas took 479 00:32:41,000 --> 00:32:43,680 Speaker 1: credit for how the TV dinner was served with the 480 00:32:43,760 --> 00:32:46,760 Speaker 1: lap acting as the table and not the frozen meal 481 00:32:46,760 --> 00:32:53,280 Speaker 1: itself in interview, and for his contribution, Thomas was added 482 00:32:53,280 --> 00:32:55,960 Speaker 1: to the Frozen Food Hall of Fame, which is a 483 00:32:56,080 --> 00:33:04,520 Speaker 1: thing I wonder if you can visit it. I'm positive listeners, 484 00:33:04,520 --> 00:33:06,120 Speaker 1: if any of you guys have been there, like, let 485 00:33:06,160 --> 00:33:08,160 Speaker 1: us know right and tell us, tell us what it's about. 486 00:33:08,200 --> 00:33:10,680 Speaker 1: I would love to hear all about it. Uh. The 487 00:33:10,760 --> 00:33:14,000 Speaker 1: Smithsonian National Museum of American History displayed one of his 488 00:33:14,080 --> 00:33:18,080 Speaker 1: trays for a while, and his handprints are in the 489 00:33:18,600 --> 00:33:22,600 Speaker 1: one of those handprints outside the Chinese Theater in Hollywood. Yes, 490 00:33:23,120 --> 00:33:29,360 Speaker 1: but the controversy. Two thousand three, the Los Angeles Times 491 00:33:29,400 --> 00:33:32,640 Speaker 1: published an interview with the airs of Swanson where they 492 00:33:32,720 --> 00:33:36,520 Speaker 1: claimed Thomas had made the whole thing up and had 493 00:33:36,560 --> 00:33:38,560 Speaker 1: absolutely nothing to do with the design of the TV 494 00:33:38,640 --> 00:33:42,160 Speaker 1: dinner tray. Wow, that maybe that surplus amount of turkey 495 00:33:42,640 --> 00:33:48,840 Speaker 1: was just something he added to make this story sound cool. Instead, 496 00:33:48,920 --> 00:33:52,160 Speaker 1: according to the interview, the Swanson brothers Clark and Gilbert 497 00:33:52,160 --> 00:33:55,960 Speaker 1: pitched the idea in the early nineteen fifties, but Thomas 498 00:33:55,960 --> 00:33:58,040 Speaker 1: never changed the story, and since his death in two 499 00:33:58,080 --> 00:34:00,520 Speaker 1: thousand five, we are still not entirely sure who to 500 00:34:00,560 --> 00:34:04,200 Speaker 1: credit with the invention, which is why the Library of 501 00:34:04,240 --> 00:34:08,960 Speaker 1: Congress gives it to both the Swanson brothers and Jerry Thomas, 502 00:34:09,320 --> 00:34:13,560 Speaker 1: which I find very interesting because according to this one 503 00:34:13,600 --> 00:34:19,880 Speaker 1: of them is a liar, and I mean, and I 504 00:34:19,920 --> 00:34:23,400 Speaker 1: guess the Swanson brothers wouldn't really have anything to to 505 00:34:23,600 --> 00:34:30,080 Speaker 1: gain in by two thousand three of yeah, also, yeah, 506 00:34:30,600 --> 00:34:33,359 Speaker 1: this was there. I think I said it was the Yeah, 507 00:34:33,360 --> 00:34:37,840 Speaker 1: the air. So it was like the daughter I believe 508 00:34:39,880 --> 00:34:44,400 Speaker 1: right right, Yeah, pounds of turkeys. Just a lot to 509 00:34:44,760 --> 00:34:48,640 Speaker 1: have lying around. Yeah, but back to night, back to 510 00:34:48,680 --> 00:34:54,320 Speaker 1: the Es. This was in general a really incredible decade 511 00:34:54,320 --> 00:34:56,960 Speaker 1: of innovation for frozen food. That brings us to the 512 00:34:57,000 --> 00:35:01,200 Speaker 1: other game changer we mentioned earlier, the invention of the 513 00:35:01,239 --> 00:35:06,520 Speaker 1: beloved fish stick in nineteen fifty three by Gordon's. Yep, 514 00:35:06,640 --> 00:35:11,560 Speaker 1: that Gordon's. This led. The success of the fish stick 515 00:35:11,920 --> 00:35:14,400 Speaker 1: led many more companies to jump in on the frozen 516 00:35:14,440 --> 00:35:16,920 Speaker 1: food game, and the fish stick, by the way, won 517 00:35:17,040 --> 00:35:20,560 Speaker 1: the coveted Parents Seal of Approval from Parents magazine in 518 00:35:20,680 --> 00:35:25,359 Speaker 1: nineteen fifty six. It's a healthy food. It's fat kids. Yeah, 519 00:35:25,400 --> 00:35:29,200 Speaker 1: I do still crayfish sticks. Sometimes. It's very strange because 520 00:35:29,200 --> 00:35:31,080 Speaker 1: it's not like a craving for a food. It's a 521 00:35:31,080 --> 00:35:34,520 Speaker 1: craving for like a texture combination. Yeah, it's got the 522 00:35:34,520 --> 00:35:40,759 Speaker 1: cruntry outside. I'm actually not sure I've ever had Persian food. 523 00:35:40,400 --> 00:35:46,439 Speaker 1: Another one. Every episode it's like I have homework. That's great, 524 00:35:46,640 --> 00:35:50,960 Speaker 1: that's kind of homework. Uh. Speaking of health, the ES 525 00:35:51,000 --> 00:35:55,400 Speaker 1: bought with it a health craze and because the industry 526 00:35:55,440 --> 00:35:58,279 Speaker 1: was so new, this didn't really stimy growth as much 527 00:35:58,320 --> 00:36:02,600 Speaker 1: as it did for other industries in the prepackaged food industries. Yeah, 528 00:36:03,719 --> 00:36:09,279 Speaker 1: more health conscious options entered the fray, and despite America's 529 00:36:09,360 --> 00:36:13,759 Speaker 1: new focus on health, Swanson introduced the fourth compartment of 530 00:36:13,800 --> 00:36:17,920 Speaker 1: their tray, also known as the dessert compartment. Well, sugar 531 00:36:18,040 --> 00:36:23,160 Speaker 1: is fine. I mean, yeah, we know all about that now, 532 00:36:23,239 --> 00:36:28,160 Speaker 1: don't we. Um. Nighthawk, a popular steak cash chain based 533 00:36:28,160 --> 00:36:32,160 Speaker 1: in Austin, Texas, released their first frozen Nighthawk TV dinner 534 00:36:32,600 --> 00:36:35,600 Speaker 1: in nineteen sixty four. I've never heard of this, but 535 00:36:35,719 --> 00:36:38,239 Speaker 1: it was included in almost every timeline of frozen food 536 00:36:38,239 --> 00:36:41,080 Speaker 1: I looked up, so I figured I should include it. Okay, Yeah, Nighthawk. 537 00:36:41,640 --> 00:36:43,960 Speaker 1: Night Hawk just reminds me. It sounds like a Batman character, 538 00:36:44,560 --> 00:36:47,000 Speaker 1: it does. It definitely sounds like some kind of comic 539 00:36:47,040 --> 00:36:52,399 Speaker 1: book superhero. Is there a night Hawk? Go ahead, let's continue. 540 00:36:53,160 --> 00:36:57,440 Speaker 1: By the end of nineteen sixty nine, America American shoppers 541 00:36:57,480 --> 00:37:00,920 Speaker 1: could buy their first frozen breakfast is, the most popular 542 00:37:00,960 --> 00:37:06,480 Speaker 1: options being pancakes and sausages, and another popular frozen food staple, 543 00:37:07,000 --> 00:37:12,279 Speaker 1: pizza roles, were invented in nine uh the creator of 544 00:37:12,280 --> 00:37:16,880 Speaker 1: pizza rolls. Ginolalucci sold his company in the eighties to 545 00:37:16,960 --> 00:37:22,800 Speaker 1: Pillsbury forty million, and Nighthawk is a Martal character. Oh, 546 00:37:22,800 --> 00:37:25,200 Speaker 1: his name definitely sounds familiar. I feel like the suit 547 00:37:25,320 --> 00:37:28,000 Speaker 1: is black with a red emblem on the front. It's 548 00:37:28,040 --> 00:37:34,880 Speaker 1: certainly possible. This brings us to does which was not 549 00:37:34,960 --> 00:37:37,680 Speaker 1: a great decade for frozen food thanks to the recession 550 00:37:38,080 --> 00:37:42,800 Speaker 1: and strict price controls to combat inflation. But that didn't 551 00:37:42,840 --> 00:37:47,520 Speaker 1: stop Swanson from debuting their larger size portion hungry Man 552 00:37:47,600 --> 00:37:53,200 Speaker 1: dinners with football players. Spokesperson me and Joe Green. Flash 553 00:37:53,239 --> 00:37:57,400 Speaker 1: frozen bagels, a process that was introduced several years earlier 554 00:37:57,480 --> 00:38:00,680 Speaker 1: to extend the shelf life of Bagel's art of shipping, 555 00:38:01,280 --> 00:38:04,560 Speaker 1: became available in the frozen food section of grocery stores 556 00:38:04,600 --> 00:38:06,319 Speaker 1: by the end of the decade. Originally you could only 557 00:38:06,320 --> 00:38:09,680 Speaker 1: get them in the North, from where that company like 558 00:38:09,920 --> 00:38:15,279 Speaker 1: could easily get two stores to stock. It became available nationwide. 559 00:38:15,560 --> 00:38:19,200 Speaker 1: I guess, I guess that's allowable. I have like be 560 00:38:19,239 --> 00:38:22,719 Speaker 1: half of my family that's from Jersey. I I have 561 00:38:22,719 --> 00:38:25,520 Speaker 1: a number of opinions about bagels. Oh, I'd love to 562 00:38:25,560 --> 00:38:26,960 Speaker 1: hear all of it. Oh my god, oh man, we 563 00:38:27,120 --> 00:38:28,880 Speaker 1: told totally do a bagel episode. I want to go 564 00:38:28,920 --> 00:38:33,399 Speaker 1: eat a bagel? Okay uh. And then the next really 565 00:38:33,440 --> 00:38:37,200 Speaker 1: big innovation that drove the frozen food market was the 566 00:38:37,880 --> 00:38:43,680 Speaker 1: commercialization um of the home microwave in thees YEP, the 567 00:38:43,719 --> 00:38:46,800 Speaker 1: first microwave safe frozen food tray entered the market in 568 00:38:47,600 --> 00:38:52,560 Speaker 1: six and convenience became the marketing word of choice. Um, 569 00:38:53,600 --> 00:38:59,239 Speaker 1: the term TV dinner was replaced with frozen entree and 570 00:39:00,000 --> 00:39:02,640 Speaker 1: there they started they started, um, you started having more 571 00:39:02,800 --> 00:39:06,960 Speaker 1: more options and more upscale varieties. Yeah, which I think 572 00:39:07,080 --> 00:39:10,040 Speaker 1: is why they ditched TV dinner, right. They were trying 573 00:39:10,080 --> 00:39:13,759 Speaker 1: to rebrand much fancier product. If you don't just eat 574 00:39:13,800 --> 00:39:15,040 Speaker 1: it when you're sitting on your butt in front of 575 00:39:15,080 --> 00:39:17,960 Speaker 1: your television, you can you can light candles and have 576 00:39:18,040 --> 00:39:24,480 Speaker 1: a romantic And then in the nineties there was another 577 00:39:24,520 --> 00:39:28,520 Speaker 1: resurgence of health food and this is when the sales 578 00:39:28,520 --> 00:39:35,080 Speaker 1: of lean cuisine, Healthy Choice, and weight Watchers prospered. Help 579 00:39:35,160 --> 00:39:37,960 Speaker 1: the scriptors flood at the market, you know, like light 580 00:39:38,480 --> 00:39:42,160 Speaker 1: low salt, low collectdraw, low fat. And this was driven 581 00:39:42,200 --> 00:39:45,680 Speaker 1: to by regulations requiring products to list their ingredients and 582 00:39:45,840 --> 00:39:49,960 Speaker 1: their percentages of daily nutritional value except for sugar because 583 00:39:50,000 --> 00:39:56,560 Speaker 1: see above re sugar by frozen food sales in the 584 00:39:56,640 --> 00:40:01,040 Speaker 1: US equaled twenty five billion dollars, which just about brings 585 00:40:01,080 --> 00:40:05,000 Speaker 1: us to today, Yes, a whole while dedicated to frozen pizza. 586 00:40:05,239 --> 00:40:07,279 Speaker 1: What a world we live in. What a time to 587 00:40:07,320 --> 00:40:09,719 Speaker 1: be alive. But you don't have to go to the 588 00:40:09,719 --> 00:40:12,399 Speaker 1: grocery store to get to your frozen food. I mean, 589 00:40:12,440 --> 00:40:14,040 Speaker 1: I guess you can also get it delivered by like 590 00:40:14,080 --> 00:40:16,480 Speaker 1: Amazon drones or whatever they've got now. Um, but no, 591 00:40:16,640 --> 00:40:18,759 Speaker 1: you can. You can flash freeze stuff at home like 592 00:40:18,880 --> 00:40:20,799 Speaker 1: kind of like like not as well as you would 593 00:40:20,800 --> 00:40:25,480 Speaker 1: in a major industrial thing, but um, but basically it's simple. 594 00:40:25,719 --> 00:40:27,319 Speaker 1: You just do. You just turn your freezer as low 595 00:40:27,360 --> 00:40:30,520 Speaker 1: as it will go for at least two hours before 596 00:40:30,560 --> 00:40:33,759 Speaker 1: you want to start the freezing. Um. If you're if 597 00:40:33,800 --> 00:40:36,520 Speaker 1: you're working with vegetable that needs blanching, go on and 598 00:40:36,560 --> 00:40:39,920 Speaker 1: blanch it. And when the freezer is ready, you you wash. 599 00:40:40,080 --> 00:40:42,760 Speaker 1: You you lay out your you're washed and dried pieces 600 00:40:42,760 --> 00:40:45,720 Speaker 1: of fruit or vegetables or um, like like individual pieces 601 00:40:45,719 --> 00:40:48,359 Speaker 1: of meat on a baking tray, like a crappy baking tray. 602 00:40:48,400 --> 00:40:51,360 Speaker 1: Like don't use your really good like double walled cookie tray. 603 00:40:51,480 --> 00:40:54,319 Speaker 1: That's be polite to that one. Um but yeah, So, 604 00:40:54,320 --> 00:40:56,560 Speaker 1: so you put the stuff on the tray, not touching 605 00:40:56,600 --> 00:40:58,760 Speaker 1: any of the other things, pop the tray in the freezer. 606 00:40:59,280 --> 00:41:01,520 Speaker 1: For best results, do just one tray at a time 607 00:41:01,560 --> 00:41:04,640 Speaker 1: because more than one tray will slow the cooling process, 608 00:41:04,680 --> 00:41:07,799 Speaker 1: which is the opposite of what you want. And uh, 609 00:41:08,000 --> 00:41:11,640 Speaker 1: after at least two more hours I'd say four to 610 00:41:11,920 --> 00:41:15,719 Speaker 1: overnight to really be safe. Uh, check back in and 611 00:41:15,760 --> 00:41:17,920 Speaker 1: if the stuff that you put in there is frozen, 612 00:41:17,960 --> 00:41:19,880 Speaker 1: like hard to the touch, then you can pop it 613 00:41:19,960 --> 00:41:23,600 Speaker 1: into storage zipper bags or other sealed containers for longer 614 00:41:23,680 --> 00:41:26,520 Speaker 1: term storage. There you go, There you go, and then 615 00:41:26,560 --> 00:41:30,040 Speaker 1: remember to turn your freezer back down to whatever freezer 616 00:41:30,040 --> 00:41:33,440 Speaker 1: temperature you prefer. I'm not going to tell you how 617 00:41:33,480 --> 00:41:36,239 Speaker 1: to how to brand your oad freezer. You've got that. 618 00:41:36,520 --> 00:41:39,160 Speaker 1: It's not that kind of show. Before we sign off today, 619 00:41:39,480 --> 00:41:42,640 Speaker 1: we have been getting some listener mail and from all 620 00:41:42,680 --> 00:41:46,440 Speaker 1: of you lovely humans out there in podcast land. Um so, 621 00:41:46,440 --> 00:41:49,080 Speaker 1: so let's let's read one of those. Yeah, let's do it. So. 622 00:41:49,160 --> 00:41:51,399 Speaker 1: A few people have written in to clarify a thing 623 00:41:51,440 --> 00:41:54,680 Speaker 1: that we were wondering about in our episode on cauliflower 624 00:41:55,239 --> 00:41:57,239 Speaker 1: because if you'll remember, if you if you listen to 625 00:41:57,280 --> 00:42:00,920 Speaker 1: that one when Annie googled cauliflower culture or we were 626 00:42:00,960 --> 00:42:04,880 Speaker 1: really befuddled that the first result was for jiu jitsu club. 627 00:42:05,520 --> 00:42:10,400 Speaker 1: Yep uh Nick emailed us to explain, just listen to 628 00:42:10,440 --> 00:42:13,920 Speaker 1: your episode about cauliflower and I wanted to clarify a 629 00:42:13,960 --> 00:42:17,000 Speaker 1: little bit about the Cauliflower Club and why that name 630 00:42:17,040 --> 00:42:20,400 Speaker 1: is associated with jiu jitsu gear. There is a phenomenon 631 00:42:20,480 --> 00:42:24,240 Speaker 1: in the world of grappling arts called cauliflower ear, where 632 00:42:24,360 --> 00:42:27,560 Speaker 1: during about your head and ears can be subject to 633 00:42:27,640 --> 00:42:32,280 Speaker 1: lots of squeezing and twisting motions. This can cause the 634 00:42:32,320 --> 00:42:35,440 Speaker 1: tissues of the ear to internally tear and become damaged, 635 00:42:35,480 --> 00:42:38,879 Speaker 1: which then leads to swelling and deformation of the ear 636 00:42:38,960 --> 00:42:42,480 Speaker 1: that can resemble ahead of cauliflower. Protective gear and medical 637 00:42:42,480 --> 00:42:44,759 Speaker 1: treatment can prevent this condition from happening, but it can 638 00:42:44,800 --> 00:42:48,200 Speaker 1: be ignored due to cost or general inconvenience, so it's 639 00:42:48,239 --> 00:42:52,080 Speaker 1: fairly prevalent. Some folks take it as a sort of 640 00:42:52,120 --> 00:42:55,480 Speaker 1: badge of honor, so we get wrestling groups using the 641 00:42:55,520 --> 00:42:57,880 Speaker 1: name like Cauliflower Club. I know there's a lot of 642 00:42:57,880 --> 00:43:00,400 Speaker 1: talking for a minor point in the podcast A knowledge 643 00:43:00,440 --> 00:43:03,160 Speaker 1: is knowledge, might as well use it. Thanks for the podcast. 644 00:43:03,200 --> 00:43:06,399 Speaker 1: I look forward to feature episodes. Um, thank you Nick 645 00:43:06,480 --> 00:43:09,960 Speaker 1: for the water absolutely and and knowledge knowledge is always good. 646 00:43:10,000 --> 00:43:13,080 Speaker 1: We yeah, absolutely, especially fair. Our end of it is right. 647 00:43:13,200 --> 00:43:15,319 Speaker 1: Oh yeah, no, no, that's that was fascinating. So why 648 00:43:15,360 --> 00:43:18,040 Speaker 1: we wanted to read that one? Yeah? Yeah, so this 649 00:43:18,160 --> 00:43:21,040 Speaker 1: is something I should have known because aren't you a 650 00:43:21,080 --> 00:43:25,440 Speaker 1: black belt in something? Don't yeah, don't go spread that around. 651 00:43:26,120 --> 00:43:29,320 Speaker 1: I like to keep that to myself, but yes I should. 652 00:43:29,320 --> 00:43:31,359 Speaker 1: That is something I should have known. And like when 653 00:43:31,360 --> 00:43:35,680 Speaker 1: people wrote in I kind of had that. Oh right. 654 00:43:36,280 --> 00:43:39,800 Speaker 1: Also another thing at the house stuff works water cooler. 655 00:43:39,840 --> 00:43:42,960 Speaker 1: Today somebody came up to me and told me that 656 00:43:43,040 --> 00:43:46,120 Speaker 1: she thought I was mispronouncing cauliflower. And now I'm full 657 00:43:46,160 --> 00:43:55,160 Speaker 1: of doubt every time. Is it calie flower, caulflower, cauliflower, cauliflower, 658 00:43:55,280 --> 00:43:58,200 Speaker 1: cauliflower cauliflower. I think I think you, I think you 659 00:43:58,200 --> 00:44:03,280 Speaker 1: you have a lee cauli flower. Oh no, it's a lilt. 660 00:44:03,400 --> 00:44:06,040 Speaker 1: It's it's it's a lilt. It's a thing that happens. 661 00:44:06,080 --> 00:44:11,279 Speaker 1: It's okay. Uh for for further shout out on knit, 662 00:44:11,400 --> 00:44:13,920 Speaker 1: Nick is not the the only um nice human who 663 00:44:13,920 --> 00:44:15,960 Speaker 1: wrote into us about this. One shout out to A 664 00:44:16,080 --> 00:44:18,800 Speaker 1: Kyle and Maria for emailing us about this, and to 665 00:44:19,280 --> 00:44:22,920 Speaker 1: Peter and b JJ health coach on Twitter and maybe 666 00:44:22,920 --> 00:44:25,440 Speaker 1: other people who are missing. But I think that covers everyone, 667 00:44:25,480 --> 00:44:27,360 Speaker 1: so so thank thank all of you for for writing in. 668 00:44:27,560 --> 00:44:33,160 Speaker 1: And also special shout out to May who sent us 669 00:44:33,200 --> 00:44:38,240 Speaker 1: a gift. Yes, it was so awesome. Like our office 670 00:44:38,239 --> 00:44:41,640 Speaker 1: manager handed me this box very mysteriously, didn't say anything, 671 00:44:42,160 --> 00:44:44,080 Speaker 1: and I don't normally get mail at work, so I 672 00:44:44,120 --> 00:44:48,759 Speaker 1: was like, oh no, But I opened it up and 673 00:44:48,800 --> 00:44:53,760 Speaker 1: they were champagne candles. Yeah, champagne bottle candles, like made 674 00:44:53,920 --> 00:44:58,520 Speaker 1: from the like hand ground bottles of champagne and filled 675 00:44:58,560 --> 00:45:01,920 Speaker 1: with lovely candle stuff. Yeah, they smell lovely and they 676 00:45:01,920 --> 00:45:06,719 Speaker 1: are also very nice, very nice, very nice bottles of champagne, 677 00:45:07,000 --> 00:45:09,960 Speaker 1: good taste. So thanks so much for that, mate. Yeah, 678 00:45:10,200 --> 00:45:13,719 Speaker 1: it was really awesome. It was just ridiculously delightful. Oh 679 00:45:13,760 --> 00:45:17,640 Speaker 1: and one other thing that I wanted to cover before 680 00:45:18,120 --> 00:45:21,719 Speaker 1: we close this this entire episode out is uh, I've 681 00:45:21,760 --> 00:45:23,920 Speaker 1: got a I've got a podcast wreck for for for 682 00:45:24,000 --> 00:45:27,920 Speaker 1: y'all um, because we're participating in this little tripod exchange. 683 00:45:27,960 --> 00:45:29,759 Speaker 1: You might have seen that hashtag somewhere. It's a pretty 684 00:45:29,760 --> 00:45:32,799 Speaker 1: good hashtag if you like podcasts, and I think you might. 685 00:45:33,960 --> 00:45:37,840 Speaker 1: I hope you do. Um uh then yeah, yeah you 686 00:45:38,080 --> 00:45:39,359 Speaker 1: might have. You might have seen it. It's a good 687 00:45:39,360 --> 00:45:42,759 Speaker 1: hashtag to check out for sure. Um. My recommendation is 688 00:45:42,880 --> 00:45:46,760 Speaker 1: Gastro podcast. Um, and a listener of ours on Twitter 689 00:45:46,880 --> 00:45:49,880 Speaker 1: by the name of Captain kitten Face. Like there's an 690 00:45:49,920 --> 00:45:52,920 Speaker 1: emoji involved. So that's really the best translation that I 691 00:45:52,920 --> 00:45:55,560 Speaker 1: can give. I imagine that it's Captain kitten Face because 692 00:45:55,640 --> 00:46:00,239 Speaker 1: that's delightful to me. Um, Captain kitten Face recommend did 693 00:46:00,600 --> 00:46:04,480 Speaker 1: an episode of gas Troop podcasts. Um, that's about wine 694 00:46:04,880 --> 00:46:08,359 Speaker 1: after hearing our shame Champagne episode and uh and then 695 00:46:08,400 --> 00:46:10,959 Speaker 1: the episode is really good. Um it's called Cork Dork 696 00:46:11,440 --> 00:46:15,160 Speaker 1: Inside the Weird World of Wine Appreciation and um and 697 00:46:15,400 --> 00:46:17,799 Speaker 1: it's called that after the title of the book that 698 00:46:18,080 --> 00:46:21,040 Speaker 1: their guest wrote. Um. So yeah, so check out that 699 00:46:21,120 --> 00:46:24,239 Speaker 1: episode maybe or the podcast in general if you'd like to. 700 00:46:24,480 --> 00:46:30,760 Speaker 1: So that wraps up. That's almost upon its frozen food. 701 00:46:32,480 --> 00:46:38,040 Speaker 1: That shuts the door on frozen food there. Uh, thank 702 00:46:38,080 --> 00:46:41,000 Speaker 1: you to our producer of the day, Noel Brow. Yes, 703 00:46:41,280 --> 00:46:43,520 Speaker 1: if you would like to tell us anything because this 704 00:46:43,600 --> 00:46:45,680 Speaker 1: is about the end of our episode. You can email 705 00:46:45,800 --> 00:46:48,680 Speaker 1: us at food stuff at how stuff works dot com. 706 00:46:48,719 --> 00:46:51,680 Speaker 1: Apart from the email, we have Instagram and Twitter. Oh 707 00:46:51,760 --> 00:46:55,080 Speaker 1: yeah yeah. On Instagram we are at food stuff and 708 00:46:55,160 --> 00:46:58,879 Speaker 1: on Twitter we are at food Stuff hs W. That's 709 00:46:59,120 --> 00:47:03,040 Speaker 1: h S you as in how Stuff Works, right, and 710 00:47:03,120 --> 00:47:05,840 Speaker 1: we would love very much to hear from you. Uh 711 00:47:05,960 --> 00:47:07,600 Speaker 1: and thank thank you for tuning in.