1
00:00:16,040 --> 00:00:18,840
Speaker 1: A hey ba fam, we are back with another episode

2
00:00:18,840 --> 00:00:22,239
Speaker 1: of Brown Ambition as ever, sending lots of love and

3
00:00:22,520 --> 00:00:25,520
Speaker 1: endless be a fan virtual hugs to our beloved Tiffany.

4
00:00:26,360 --> 00:00:28,639
Speaker 1: I am excited about today's show. I have to say

5
00:00:28,720 --> 00:00:31,280
Speaker 1: this has been a work in progress. I had to

6
00:00:31,280 --> 00:00:33,280
Speaker 1: sort of do a little convincing to get our guests

7
00:00:33,280 --> 00:00:36,360
Speaker 1: on the show today. As you guys know, our girl

8
00:00:36,440 --> 00:00:38,760
Speaker 1: Tiffany is still healing and we love that.

9
00:00:38,960 --> 00:00:40,279
Speaker 2: But I don't know, can we.

10
00:00:40,400 --> 00:00:44,120
Speaker 1: Call you Tiffany's kind of stand in. I feel like

11
00:00:44,520 --> 00:00:46,600
Speaker 1: if I couldn't get Tiffany, I was gonna go to

12
00:00:46,640 --> 00:00:50,199
Speaker 1: the Elicha family and get somebody, you know. So I

13
00:00:50,240 --> 00:00:52,320
Speaker 1: think I got a good one, y'all. Today we are

14
00:00:52,440 --> 00:00:57,040
Speaker 1: joined by the one and only fabulous Tracy Alich, who

15
00:00:57,200 --> 00:00:59,520
Speaker 1: you guys may know Tiffany has talked about her as

16
00:00:59,560 --> 00:01:02,640
Speaker 1: her publicist for the last couple of years. Yes, so

17
00:01:02,640 --> 00:01:04,880
Speaker 1: if you want to know the pr brains behind the

18
00:01:04,920 --> 00:01:07,600
Speaker 1: get Go with Money press campaign and all that good stuff,

19
00:01:07,920 --> 00:01:10,680
Speaker 1: Tracy is here. I am so excited to talk to her.

20
00:01:11,040 --> 00:01:14,280
Speaker 1: But before I do, she is not just Tiffany's sister, y'all. Okay,

21
00:01:14,720 --> 00:01:17,800
Speaker 1: she is the founder and CEO of her very own

22
00:01:18,000 --> 00:01:20,960
Speaker 1: PR consulting firm called Tracy Alich Consulting.

23
00:01:21,520 --> 00:01:23,240
Speaker 2: So she has a really interesting career.

24
00:01:23,319 --> 00:01:26,520
Speaker 1: Y'all know, I'm all about career trajectories and career strategy

25
00:01:26,640 --> 00:01:29,240
Speaker 1: and going in a bunch of different directions over the

26
00:01:29,280 --> 00:01:32,120
Speaker 1: course of your career, and Tracy is no exception. She

27
00:01:32,200 --> 00:01:35,160
Speaker 1: started out with an educational background in finance. She has

28
00:01:35,200 --> 00:01:37,959
Speaker 1: an MBA because of course the Elchas all have MBAs, right,

29
00:01:38,000 --> 00:01:42,120
Speaker 1: you guys are like Hella educated an MBA in marketing,

30
00:01:42,200 --> 00:01:45,039
Speaker 1: and she actually began as a financial analyst before she

31
00:01:45,160 --> 00:01:49,200
Speaker 1: transitioned to a career as a fashion buyer for major retailers.

32
00:01:49,600 --> 00:01:53,760
Speaker 1: She loves fashion spotting trends and realized with all of

33
00:01:53,800 --> 00:01:57,720
Speaker 1: those skills she actually could become something called an image consultant.

34
00:01:57,800 --> 00:01:59,880
Speaker 1: So she actually works as an image consultant for some

35
00:02:00,080 --> 00:02:04,640
Speaker 1: high profile clients. As that styling roster grew, they actually

36
00:02:04,640 --> 00:02:07,960
Speaker 1: her clients started asking Tracy to help them curate their

37
00:02:08,000 --> 00:02:10,800
Speaker 1: media relation strategy as well, and so that is how

38
00:02:10,840 --> 00:02:15,960
Speaker 1: Tracy Alich Consulting was born. So today I am honored

39
00:02:16,280 --> 00:02:18,679
Speaker 1: and excited because she sounds so much like Tiffany. I

40
00:02:18,720 --> 00:02:20,160
Speaker 1: can kind of close my eyes and for ten leg

41
00:02:20,160 --> 00:02:24,280
Speaker 1: as Tiffany to welcome Tracy LJ to Brown Ambition.

42
00:02:24,760 --> 00:02:27,280
Speaker 2: Hey, Mandy, thank you so much.

43
00:02:27,440 --> 00:02:29,400
Speaker 1: It's hard to get you PR folk to come and

44
00:02:29,440 --> 00:02:31,320
Speaker 1: be the face for a minute because you're so used

45
00:02:31,360 --> 00:02:33,160
Speaker 1: to being in the background. On a scale of one

46
00:02:33,200 --> 00:02:35,440
Speaker 1: to ten, how uncomfortable is it for you to be

47
00:02:35,520 --> 00:02:36,679
Speaker 1: the one in the hot seat?

48
00:02:36,880 --> 00:02:38,560
Speaker 2: Ten's highest, let's to ten.

49
00:02:39,880 --> 00:02:41,799
Speaker 1: Well, Tracy, there's a reason I wanted you to come

50
00:02:41,840 --> 00:02:44,560
Speaker 1: on today's show because ever since i've sort of I've

51
00:02:44,560 --> 00:02:47,360
Speaker 1: been on my own entrepreneurship journey over the past close

52
00:02:47,400 --> 00:02:48,959
Speaker 1: to a year now. I can't believe it's almost but

53
00:02:49,000 --> 00:02:51,280
Speaker 1: it'll be a year this spring. And one of the

54
00:02:51,320 --> 00:02:54,800
Speaker 1: things that I have talked about again and again is

55
00:02:54,840 --> 00:02:58,760
Speaker 1: the importance of your professional brand, and now you as

56
00:02:58,800 --> 00:03:01,400
Speaker 1: a PR professional with your own consulting firm. I think

57
00:03:01,400 --> 00:03:03,360
Speaker 1: when a lot of people think of oh, my brand

58
00:03:03,600 --> 00:03:06,919
Speaker 1: and my brand identity and how I'm positioning myself, they

59
00:03:06,960 --> 00:03:09,440
Speaker 1: think more of the PR side. So how am I

60
00:03:09,480 --> 00:03:11,240
Speaker 1: going to position myself so that I can go on

61
00:03:11,320 --> 00:03:13,840
Speaker 1: Good Morning America like Tiffany's Ben, or how can I

62
00:03:13,840 --> 00:03:16,080
Speaker 1: get in the billboard? You know at Times Square and

63
00:03:16,120 --> 00:03:18,080
Speaker 1: get my book out there, or my ideas and my

64
00:03:18,080 --> 00:03:19,560
Speaker 1: thoughts and get press mentions.

65
00:03:20,040 --> 00:03:22,120
Speaker 2: But I love the idea.

66
00:03:21,800 --> 00:03:25,640
Speaker 1: Of taking some of the same sort of strategies and

67
00:03:25,800 --> 00:03:29,359
Speaker 1: thoughtfulness that people put into PR strategy and actually applying

68
00:03:29,400 --> 00:03:33,920
Speaker 1: that to our careers, like our professional brand. And I

69
00:03:34,000 --> 00:03:36,400
Speaker 1: don't know that too many people think about that or

70
00:03:36,440 --> 00:03:39,160
Speaker 1: talk about that. And it's something that with all my

71
00:03:39,240 --> 00:03:42,400
Speaker 1: career coaching, talking to like dozens of women, especially Mandy

72
00:03:42,440 --> 00:03:45,280
Speaker 1: money Makers over the past few weeks, this is something

73
00:03:45,320 --> 00:03:48,520
Speaker 1: that I am. I just know this is the magic

74
00:03:48,560 --> 00:03:51,120
Speaker 1: secret sauce that people that they're missing if they're feeling

75
00:03:51,160 --> 00:03:54,440
Speaker 1: stuck in their careers or like, why hasn't anyone tapped

76
00:03:54,440 --> 00:03:55,880
Speaker 1: me on the shoulder yet and given me a big

77
00:03:55,920 --> 00:03:58,840
Speaker 1: fat raise in promotion. It could be because your professional

78
00:03:58,920 --> 00:04:01,520
Speaker 1: brand is not as strong, you know, as you want

79
00:04:01,520 --> 00:04:04,600
Speaker 1: it to be. So of course I invite you the

80
00:04:04,640 --> 00:04:10,120
Speaker 1: image consultant, the brand specialist, the marketing MBA strategist, amazing

81
00:04:10,120 --> 00:04:14,240
Speaker 1: PR mind that is tracy to talk about this, right right.

82
00:04:14,160 --> 00:04:16,440
Speaker 2: Yeah, No, absolutely no, I totally agree.

83
00:04:16,520 --> 00:04:19,760
Speaker 3: You don't need to, you know, necessarily have the on

84
00:04:19,839 --> 00:04:22,640
Speaker 3: GMA in order to wait when thinking about your personal brand.

85
00:04:22,680 --> 00:04:25,880
Speaker 3: You can you can do that, you know, in a corporation.

86
00:04:26,120 --> 00:04:28,560
Speaker 3: So I think the key to you know, honing in

87
00:04:28,600 --> 00:04:32,080
Speaker 3: on your personal brand based on cliche, but I think

88
00:04:32,120 --> 00:04:35,240
Speaker 3: it's just being yourself. It sounds easy, but not everybody

89
00:04:35,279 --> 00:04:38,560
Speaker 3: does it. I don't know, you know, people were kind

90
00:04:38,560 --> 00:04:41,040
Speaker 3: of tempted to look to the right into the left.

91
00:04:41,120 --> 00:04:44,039
Speaker 3: But being yourself is your shore, is your sure bet

92
00:04:44,120 --> 00:04:46,040
Speaker 3: because no one else is you. So if you can

93
00:04:46,160 --> 00:04:49,159
Speaker 3: just do that, you differentiate yourself from the next person

94
00:04:49,200 --> 00:04:52,120
Speaker 3: because we're all unique, right, and then leaning into like

95
00:04:52,200 --> 00:04:55,559
Speaker 3: your uniqueness, you know, our quirks, you know, because that's

96
00:04:55,680 --> 00:04:58,719
Speaker 3: what those nuances make us special.

97
00:04:58,800 --> 00:04:59,040
Speaker 2: You know.

98
00:04:59,120 --> 00:05:03,200
Speaker 3: For instance, I am somebody who is like wildly maybe

99
00:05:03,240 --> 00:05:06,760
Speaker 3: too analytical and meticulous at times, but honestly, those things

100
00:05:06,760 --> 00:05:07,480
Speaker 3: have served.

101
00:05:07,200 --> 00:05:08,000
Speaker 2: Me well in PR.

102
00:05:08,120 --> 00:05:11,080
Speaker 3: You know, I'm somebody who likes to I'm always tracking

103
00:05:11,120 --> 00:05:14,279
Speaker 3: metrics on how PR campaigns are going and putting together

104
00:05:14,320 --> 00:05:16,279
Speaker 3: report to my clients. They love that, and I'm like, girl,

105
00:05:16,320 --> 00:05:18,040
Speaker 3: I love it too, you know, because I love that,

106
00:05:18,160 --> 00:05:20,560
Speaker 3: you know, and I'm sure that doesn't work for everybody,

107
00:05:20,600 --> 00:05:23,440
Speaker 3: but lean into what works for you because you will

108
00:05:23,640 --> 00:05:27,200
Speaker 3: exceed at that because you're just being yourself. That's part

109
00:05:27,240 --> 00:05:30,039
Speaker 3: of who you are. So I encourage folks to start

110
00:05:30,080 --> 00:05:33,839
Speaker 3: with just you know, being comfortable with yourself and leaning

111
00:05:33,880 --> 00:05:36,240
Speaker 3: into into those nuances that made you you.

112
00:05:37,560 --> 00:05:39,240
Speaker 1: I have a couple of thoughts. My first thought is,

113
00:05:39,279 --> 00:05:42,360
Speaker 1: like it is. It does sound cliche, but it's also

114
00:05:42,400 --> 00:05:45,200
Speaker 1: a cliche that I feel like is not always the

115
00:05:45,200 --> 00:05:48,240
Speaker 1: cliche of just be yourself and be authentic. It's really

116
00:05:48,240 --> 00:05:51,320
Speaker 1: difficult to do that as black women in corporate America.

117
00:05:51,320 --> 00:05:53,839
Speaker 1: Can we just talk about that, because sometimes when we

118
00:05:53,880 --> 00:05:59,799
Speaker 1: think about being yourself, we often, especially in this climate,

119
00:06:00,080 --> 00:06:03,520
Speaker 1: does feel like corporations are trying to diversify. And I

120
00:06:03,560 --> 00:06:05,599
Speaker 1: tell some of my clients, I'm like, listen, it's good

121
00:06:05,600 --> 00:06:07,760
Speaker 1: to be black and brown in today's job pool, because

122
00:06:07,760 --> 00:06:09,920
Speaker 1: I do feel like they're waking up to the fact

123
00:06:09,960 --> 00:06:12,159
Speaker 1: that they need to diversify. So we are valuable, Okay,

124
00:06:12,560 --> 00:06:15,120
Speaker 1: we are a rare entity and we are valuable. At

125
00:06:15,160 --> 00:06:18,680
Speaker 1: the same time, they often may hire us because they

126
00:06:18,760 --> 00:06:21,880
Speaker 1: want to increase their diversity numbers, you know, get more

127
00:06:21,880 --> 00:06:25,040
Speaker 1: black women in senior leadership positions, et cetera. But do

128
00:06:25,080 --> 00:06:28,039
Speaker 1: they really want us, you know what I mean? And

129
00:06:28,080 --> 00:06:31,279
Speaker 1: it's hard to be a black woman and how would

130
00:06:31,360 --> 00:06:36,200
Speaker 1: you like toggle between, yes, being authentically yourself, but then

131
00:06:36,279 --> 00:06:41,120
Speaker 1: recognizing that in situations where we are our full authentic selves,

132
00:06:42,160 --> 00:06:45,080
Speaker 1: it sometimes comes back to bite us in the ass,

133
00:06:45,440 --> 00:06:48,400
Speaker 1: you know, it becomes, oh, you're a bit aggressive or.

134
00:06:49,800 --> 00:06:51,080
Speaker 2: I've been intimidating.

135
00:06:51,160 --> 00:06:53,120
Speaker 1: Was always the way it was like thrown back at me.

136
00:06:53,760 --> 00:06:55,800
Speaker 1: What was your experience as you were sort of navigating

137
00:06:55,800 --> 00:06:58,120
Speaker 1: the different corporate worlds that you came from, you know,

138
00:06:58,200 --> 00:07:01,400
Speaker 1: over the course of your career, in finding that balance

139
00:07:01,400 --> 00:07:04,400
Speaker 1: between being yourself but not to the point where as

140
00:07:04,400 --> 00:07:06,599
Speaker 1: we all know it can penalize us as black women.

141
00:07:06,960 --> 00:07:10,560
Speaker 3: Yeah, no, absolutely, I definitely will say I evolved. I

142
00:07:10,560 --> 00:07:13,040
Speaker 3: mean what I'm saying today is not necessarily how what

143
00:07:13,080 --> 00:07:15,600
Speaker 3: I would have said ten years ago, fifteen years ago,

144
00:07:17,080 --> 00:07:19,480
Speaker 3: because it was it's not always so easy to do

145
00:07:19,560 --> 00:07:23,240
Speaker 3: that in very corporate, strict environments where most folks don't

146
00:07:23,280 --> 00:07:26,360
Speaker 3: look like you, you know, starting off in finance, it didn't.

147
00:07:26,400 --> 00:07:27,400
Speaker 2: It wasn't very diverse.

148
00:07:28,280 --> 00:07:33,480
Speaker 3: So I definitely felt myself as a protective mechanism to

149
00:07:33,600 --> 00:07:35,920
Speaker 3: kind of withdraw a little bit or just to show

150
00:07:36,400 --> 00:07:38,960
Speaker 3: myself in part, you know, And I did, I undest say,

151
00:07:39,280 --> 00:07:40,880
Speaker 3: looking back, I did the company.

152
00:07:40,560 --> 00:07:44,119
Speaker 2: Into service because if I had, I feel like shown

153
00:07:44,240 --> 00:07:44,880
Speaker 2: up more fully.

154
00:07:45,240 --> 00:07:47,200
Speaker 3: I mean, that's when you can perform at your peak,

155
00:07:47,240 --> 00:07:50,160
Speaker 3: I think, and I think you know, I know it. Yeah,

156
00:07:50,200 --> 00:07:52,840
Speaker 3: So I would say that it's not easy to do that,

157
00:07:53,040 --> 00:07:56,280
Speaker 3: but if you're really out of alignment, you may need

158
00:07:56,320 --> 00:07:59,720
Speaker 3: to find a culture that is more accepting of all

159
00:07:59,760 --> 00:08:02,680
Speaker 3: of all of you, you know, who are looking to

160
00:08:03,400 --> 00:08:06,680
Speaker 3: truly be diverse, not for diversity's sake. So I know

161
00:08:06,760 --> 00:08:09,640
Speaker 3: it's easier said than done, but we spend so much

162
00:08:09,640 --> 00:08:14,160
Speaker 3: time at work it's really tiring and exhausting to pretend and.

163
00:08:14,400 --> 00:08:16,120
Speaker 2: Withdraw and withhold.

164
00:08:16,760 --> 00:08:21,720
Speaker 3: So you know, I encourage you and myself speaking to myself,

165
00:08:21,760 --> 00:08:26,040
Speaker 3: to continue to you know, lean into to being ourselves.

166
00:08:26,080 --> 00:08:28,560
Speaker 3: And if it's not a fit, then there are companies

167
00:08:28,560 --> 00:08:32,680
Speaker 3: that truly embrace their employees as they are. So look

168
00:08:32,679 --> 00:08:35,080
Speaker 3: for those companies that do that. That's what my suggestion

169
00:08:35,160 --> 00:08:35,480
Speaker 3: would be.

170
00:08:36,640 --> 00:08:36,880
Speaker 2: Yeah.

171
00:08:36,920 --> 00:08:39,160
Speaker 1: Absolutely, I think if you're sitting across from the table

172
00:08:39,200 --> 00:08:41,720
Speaker 1: and if you are being interviewed by people who don't

173
00:08:41,720 --> 00:08:43,560
Speaker 1: look like you, I think that's a really good indication

174
00:08:43,600 --> 00:08:45,280
Speaker 1: of what the culture is going to be like. And

175
00:08:45,320 --> 00:08:47,920
Speaker 1: if someone with your personality and your uniqueness and your

176
00:08:47,960 --> 00:08:51,040
Speaker 1: quirks is really going to feel welcome there. And I

177
00:08:51,080 --> 00:08:54,080
Speaker 1: do think we have that responsibility to be picky when

178
00:08:54,080 --> 00:08:56,960
Speaker 1: it comes to choosing a work environment. And you're absolutely right,

179
00:08:57,000 --> 00:09:00,600
Speaker 1: Like I want to say that black women can walk

180
00:09:00,640 --> 00:09:03,280
Speaker 1: into any corporate environment and be our authentic cells and

181
00:09:03,320 --> 00:09:05,439
Speaker 1: we won't be penalized by that. But the reality is

182
00:09:05,480 --> 00:09:06,000
Speaker 1: that you may be.

183
00:09:06,160 --> 00:09:07,080
Speaker 2: But it's about.

184
00:09:07,480 --> 00:09:11,120
Speaker 1: Recognizing when it's their problem and not you. And believe me,

185
00:09:11,200 --> 00:09:14,600
Speaker 1: I have had those moments where I have been had

186
00:09:14,679 --> 00:09:16,800
Speaker 1: I'm like is it me? But and then I would

187
00:09:16,840 --> 00:09:19,520
Speaker 1: let the facts speak for themselves, like it can't be me,

188
00:09:20,160 --> 00:09:22,960
Speaker 1: like you know, and then you recognize, Okay, this is

189
00:09:23,120 --> 00:09:25,200
Speaker 1: just not a good fit. So I'm gonna be Okay,

190
00:09:25,240 --> 00:09:29,439
Speaker 1: I'm gonna move on professionally though, like with your brand,

191
00:09:29,720 --> 00:09:32,600
Speaker 1: I think the core the kind of thing that I

192
00:09:32,640 --> 00:09:34,800
Speaker 1: take for granted even with my career coaching clients, is

193
00:09:35,200 --> 00:09:36,920
Speaker 1: you have to be great at your work. I mean,

194
00:09:37,200 --> 00:09:39,640
Speaker 1: at the end of the day, being known for excellent

195
00:09:39,679 --> 00:09:43,000
Speaker 1: work product. Is I feel like the foundation of a

196
00:09:43,040 --> 00:09:47,400
Speaker 1: good personal brand. Where people struggle sometimes is I feel

197
00:09:47,440 --> 00:09:51,760
Speaker 1: like doing the work but shining their own spotlight on it.

198
00:09:52,320 --> 00:09:55,680
Speaker 1: And I imagine for your clients as well. They may

199
00:09:55,720 --> 00:09:58,320
Speaker 1: feel like, but I've done all this good work, but

200
00:09:58,360 --> 00:10:00,560
Speaker 1: it's like if a tree falls in the forest, will

201
00:10:00,600 --> 00:10:02,920
Speaker 1: anyone hear it? You know what I mean? So what's

202
00:10:02,960 --> 00:10:05,760
Speaker 1: one of the first things you tell clients when it's like, Okay,

203
00:10:05,760 --> 00:10:07,560
Speaker 1: I've done this great work, but how do I get

204
00:10:07,559 --> 00:10:10,120
Speaker 1: it noticed? How do I you know, how do I

205
00:10:10,160 --> 00:10:12,760
Speaker 1: get comfortable talking about it? Where do you kind of

206
00:10:12,760 --> 00:10:13,360
Speaker 1: go from there?

207
00:10:14,040 --> 00:10:14,280
Speaker 2: Yeah?

208
00:10:14,320 --> 00:10:16,560
Speaker 3: I always encourage clients when they first come on board

209
00:10:16,679 --> 00:10:19,760
Speaker 3: is to is to share it, you know, And sometimes

210
00:10:19,800 --> 00:10:22,480
Speaker 3: there's some resistance, like, h you don't want to seem

211
00:10:22,600 --> 00:10:26,280
Speaker 3: like they're bragging. But otherwise I don't know, yes, yes,

212
00:10:26,559 --> 00:10:27,600
Speaker 3: but to share it. Share it.

213
00:10:27,640 --> 00:10:27,760
Speaker 1: You know.

214
00:10:27,880 --> 00:10:29,920
Speaker 3: You don't have to necessarily share it in a media interview,

215
00:10:29,920 --> 00:10:34,840
Speaker 3: but that's great. Maybe you're sharing it in your weekly newsletter.

216
00:10:34,960 --> 00:10:38,199
Speaker 3: Maybe you're sharing it in your your profile, across your

217
00:10:38,280 --> 00:10:41,800
Speaker 3: social platforms, your IG profile, your TikTok profile, you know,

218
00:10:41,960 --> 00:10:45,720
Speaker 3: just whatever differentiates you. I think it should be consistently

219
00:10:45,800 --> 00:10:50,080
Speaker 3: said everywhere in your bio on your website, like I said,

220
00:10:50,080 --> 00:10:52,640
Speaker 3: in those profiles and your social platforms. And then if

221
00:10:52,640 --> 00:10:56,280
Speaker 3: you are someone who is take press interviews in your

222
00:10:56,360 --> 00:10:58,760
Speaker 3: key messages that you're communicating with the press, it should

223
00:10:58,800 --> 00:11:00,000
Speaker 3: be you should share it everyoney.

224
00:11:00,360 --> 00:11:03,640
Speaker 1: That whole braggy thing can be really uncomfortable for some people.

225
00:11:03,800 --> 00:11:06,360
Speaker 1: You know, I'm a leo, so I never really struggled.

226
00:11:05,960 --> 00:11:06,640
Speaker 2: In that sense.

227
00:11:06,760 --> 00:11:09,480
Speaker 1: I kind of mine sitting there and tell you what's

228
00:11:09,480 --> 00:11:12,000
Speaker 1: so great about me? No, but you don't want and

229
00:11:12,080 --> 00:11:14,320
Speaker 1: especially in social media, I think a lot of us

230
00:11:14,360 --> 00:11:16,560
Speaker 1: are kind of afraid of becoming part of the problem,

231
00:11:16,960 --> 00:11:19,720
Speaker 1: that perceived problem with social media, like, oh, people just

232
00:11:19,720 --> 00:11:22,080
Speaker 1: come on here for attention and things like that. But

233
00:11:22,240 --> 00:11:26,640
Speaker 1: even professionally like LinkedIn for example, LinkedIn is bea If

234
00:11:26,720 --> 00:11:29,839
Speaker 1: y'all are not on LinkedIn and you're feeling stuck in

235
00:11:29,880 --> 00:11:32,160
Speaker 1: your career, then I just ask you, why are you

236
00:11:32,240 --> 00:11:32,960
Speaker 1: hurting yourself?

237
00:11:33,040 --> 00:11:33,920
Speaker 2: Why do you not want.

238
00:11:33,800 --> 00:11:37,040
Speaker 1: Yourself to succeed? Get thee to LinkedIn because it is

239
00:11:37,080 --> 00:11:41,040
Speaker 1: such a tracy. You're really active on LinkedIn too, Why

240
00:11:41,040 --> 00:11:42,439
Speaker 1: do you think it's such a I mean, I could

241
00:11:42,440 --> 00:11:44,960
Speaker 1: talk about LinkedIn all day. It's such a powerful platform,

242
00:11:45,080 --> 00:11:49,200
Speaker 1: especially for working professionals. If you want to target your audience,

243
00:11:49,240 --> 00:11:51,960
Speaker 1: like your audience which is throughout your career, people who

244
00:11:52,000 --> 00:11:56,200
Speaker 1: could offer you great opportunities, career opportunities, people at your

245
00:11:56,200 --> 00:11:58,160
Speaker 1: company to see what you're doing and what you're up to.

246
00:11:58,920 --> 00:12:02,640
Speaker 1: What better platform is then LinkedIn to share and amplify

247
00:12:03,240 --> 00:12:06,040
Speaker 1: the work that you're doing, right, I mean it is

248
00:12:06,640 --> 00:12:09,560
Speaker 1: like low, low hanging fruit. And yet people think it's like, oh,

249
00:12:09,640 --> 00:12:11,439
Speaker 1: I'm just going to be bragging about myself. No.

250
00:12:11,559 --> 00:12:15,480
Speaker 3: Absolutely, and LinkedIn is definitely an untapped resources for most.

251
00:12:15,720 --> 00:12:17,600
Speaker 3: Like you said, even if you're not looking, you know,

252
00:12:17,720 --> 00:12:20,320
Speaker 3: just to kind of let folks know the moves you're making.

253
00:12:20,440 --> 00:12:23,840
Speaker 3: I know I've secured clients through LinkedIn because they're looking.

254
00:12:24,000 --> 00:12:26,280
Speaker 3: People do go there and to scout and look for

255
00:12:26,559 --> 00:12:30,200
Speaker 3: not just opportunities but partnerships and things like that. So

256
00:12:31,760 --> 00:12:33,400
Speaker 3: you know, that's why it's good to stay current even

257
00:12:33,440 --> 00:12:36,160
Speaker 3: if you're not necessarily in the market looking for a

258
00:12:36,200 --> 00:12:36,800
Speaker 3: new position.

259
00:12:38,200 --> 00:12:40,680
Speaker 1: I mean target audience something I just touched on. I

260
00:12:40,679 --> 00:12:42,960
Speaker 1: mean that's such an important part of PR, right, is

261
00:12:43,080 --> 00:12:45,840
Speaker 1: like who are you trying to speak to? And I

262
00:12:45,840 --> 00:12:48,560
Speaker 1: think professionally too, when you think about, Okay, do I

263
00:12:48,559 --> 00:12:50,560
Speaker 1: have a target audience? But what's your goal? Is your

264
00:12:50,559 --> 00:12:53,319
Speaker 1: goal to get big, fat, juicy career opportunities or to

265
00:12:53,360 --> 00:12:56,240
Speaker 1: get a big raise at work, then your target audience

266
00:12:56,280 --> 00:12:59,440
Speaker 1: is your colleagues, your management, and if you're looking for

267
00:12:59,480 --> 00:13:02,640
Speaker 1: new opportunity, it's everyone who could potentially be in a

268
00:13:02,640 --> 00:13:05,640
Speaker 1: position to hire or refer you for a job. So

269
00:13:06,160 --> 00:13:09,400
Speaker 1: that's why LinkedIn is such a wonderful platform for that.

270
00:13:09,960 --> 00:13:13,800
Speaker 1: When it comes to expanding beyond like that world, you know,

271
00:13:13,880 --> 00:13:16,240
Speaker 1: getting your work out there, and in some professions it

272
00:13:16,280 --> 00:13:19,400
Speaker 1: is important to get your work seen on a bigger stage.

273
00:13:19,520 --> 00:13:22,040
Speaker 1: I came up as a journalist, you know, in one

274
00:13:22,040 --> 00:13:24,800
Speaker 1: of the ways that I was able to get poached

275
00:13:24,800 --> 00:13:29,119
Speaker 1: and get good opportunities was by getting my written work published,

276
00:13:29,480 --> 00:13:31,920
Speaker 1: you know, outwardly. And I know that's a piece of

277
00:13:32,280 --> 00:13:33,920
Speaker 1: you know, what you do with your clients as well.

278
00:13:34,000 --> 00:13:36,200
Speaker 1: So let's say you're someone who you know you feel

279
00:13:36,240 --> 00:13:39,120
Speaker 1: like I'm ready for I'm ready to get my expertise

280
00:13:39,400 --> 00:13:42,720
Speaker 1: and my message across beyond just my colleagues. I'm looking

281
00:13:42,760 --> 00:13:45,439
Speaker 1: to go beyond LinkedIn. I actually want to get published.

282
00:13:45,800 --> 00:13:48,640
Speaker 1: I want to get quoted in articles or get my

283
00:13:48,679 --> 00:13:51,640
Speaker 1: own written work published in articles. What sort of advice

284
00:13:51,679 --> 00:13:54,120
Speaker 1: would you have for someone just starting out, whether it's

285
00:13:54,400 --> 00:13:58,760
Speaker 1: getting your name in print, getting connected with media, do

286
00:13:58,800 --> 00:14:01,200
Speaker 1: you need a publicist to start with? You know, what

287
00:14:01,240 --> 00:14:03,280
Speaker 1: are some of those strategies you can use to start with?

288
00:14:03,800 --> 00:14:06,640
Speaker 3: Yeah, no, for sure, I mean I definitely to start

289
00:14:06,640 --> 00:14:08,800
Speaker 3: I wouldn't say go hire a PR firm or go

290
00:14:08,880 --> 00:14:11,800
Speaker 3: hire a PR pro. There are definitely certain certain things

291
00:14:11,800 --> 00:14:13,640
Speaker 3: you can do on your own, Like, for instance, if

292
00:14:13,640 --> 00:14:17,600
Speaker 3: you're looking to secure like an opt dead opportunity, maybe

293
00:14:17,960 --> 00:14:22,680
Speaker 3: crafting that opted ahead of time, and you know, as

294
00:14:23,240 --> 00:14:27,200
Speaker 3: relevant news comes about that, like relates and connects to

295
00:14:27,240 --> 00:14:29,920
Speaker 3: your expertise, you can tweak it accordingly and basically have

296
00:14:29,960 --> 00:14:32,960
Speaker 3: the opted like ready to go. You know, so writing

297
00:14:33,000 --> 00:14:35,760
Speaker 3: op deads reaching out to folks, so people.

298
00:14:36,120 --> 00:14:38,480
Speaker 1: May not even know what that is. It's like first

299
00:14:38,480 --> 00:14:42,080
Speaker 1: person opinion on something that's happening. And so the simple

300
00:14:42,160 --> 00:14:45,560
Speaker 1: thing of actually keeping track of what's going on in

301
00:14:45,600 --> 00:14:49,480
Speaker 1: your industry, right, so following those trends and then having

302
00:14:49,520 --> 00:14:53,200
Speaker 1: an opinion about it. That's a baby stuff before you

303
00:14:53,240 --> 00:14:56,240
Speaker 1: even hire Tracy, right because you know what, everyone's ready

304
00:14:56,240 --> 00:14:58,280
Speaker 1: for a Tracy. I'm sure they come to you. You're like,

305
00:14:58,320 --> 00:15:01,920
Speaker 1: You're like, you're not ready for me yet, but yeah,

306
00:15:02,000 --> 00:15:04,920
Speaker 1: so developing your point of view, yeah, which in my

307
00:15:04,960 --> 00:15:06,240
Speaker 1: case took a long time.

308
00:15:06,640 --> 00:15:06,880
Speaker 2: Hmmm.

309
00:15:07,280 --> 00:15:09,080
Speaker 1: Took me a long time before I felt like I

310
00:15:09,120 --> 00:15:13,400
Speaker 1: had well, before I felt confident to share my point

311
00:15:13,440 --> 00:15:16,360
Speaker 1: of view. Right now, I've found my niche at the

312
00:15:16,400 --> 00:15:22,480
Speaker 1: intersection of career, wealth building, and race, and I've kind

313
00:15:22,520 --> 00:15:24,160
Speaker 1: of come to this naturally. I'm like, what do I

314
00:15:24,160 --> 00:15:25,360
Speaker 1: get fired up talking about?

315
00:15:25,400 --> 00:15:26,160
Speaker 2: What do I feel?

316
00:15:27,760 --> 00:15:29,880
Speaker 1: You know, what do I feel fluent in kind of

317
00:15:29,880 --> 00:15:32,680
Speaker 1: speaking about? And I couldn't have said this, I don't

318
00:15:32,680 --> 00:15:36,080
Speaker 1: think a decade ago. And I feel like sometimes letting

319
00:15:36,160 --> 00:15:40,240
Speaker 1: your letting your career kind of go and realizing that

320
00:15:40,320 --> 00:15:43,120
Speaker 1: with time you will develop you know, your point of

321
00:15:43,200 --> 00:15:46,680
Speaker 1: view and something to say. And until you got something

322
00:15:46,720 --> 00:15:49,280
Speaker 1: to say, it's okay, you can just kind of be

323
00:15:49,320 --> 00:15:51,640
Speaker 1: in the background lurking learning.

324
00:15:51,920 --> 00:15:52,720
Speaker 2: Yes, totally.

325
00:15:52,840 --> 00:15:55,920
Speaker 3: So in addition to you know, securing op dead opportunities,

326
00:15:55,920 --> 00:15:59,200
Speaker 3: you can also you know, get quoted as an expert

327
00:15:59,320 --> 00:16:03,560
Speaker 3: in by journalists by maybe there's some journalists that you follow.

328
00:16:03,680 --> 00:16:07,520
Speaker 3: So it's very important to determine and identify like who

329
00:16:07,520 --> 00:16:10,400
Speaker 3: writes about your type of industry, your type of work,

330
00:16:10,440 --> 00:16:14,880
Speaker 3: your expertise. And once you determine whom those folks are,

331
00:16:15,160 --> 00:16:17,440
Speaker 3: I suggest you follow them, follow them on Twitter. Twitter

332
00:16:17,520 --> 00:16:19,200
Speaker 3: is a great place because they're sharing a lot of

333
00:16:19,240 --> 00:16:22,160
Speaker 3: what they're writing there. Perhaps Instagram, but a lot of

334
00:16:22,160 --> 00:16:25,240
Speaker 3: folks use that personally, but follow them. So if you

335
00:16:25,280 --> 00:16:28,960
Speaker 3: know they talk about beauty and you have I don't know,

336
00:16:29,040 --> 00:16:32,040
Speaker 3: maybe you have a skincare line, why not. They're seeking pitches.

337
00:16:32,080 --> 00:16:34,520
Speaker 3: Their email is in the profile. Reach out to them.

338
00:16:34,600 --> 00:16:38,200
Speaker 3: Craft a really short pitch, maybe two paragraphs, talking about

339
00:16:38,240 --> 00:16:41,960
Speaker 3: your brand story, talking about you know, the problem that

340
00:16:42,000 --> 00:16:46,560
Speaker 3: you're solving, and you know, again, making sure there's some

341
00:16:46,600 --> 00:16:50,120
Speaker 3: type of relevancy tie in. It's not just I have

342
00:16:50,160 --> 00:16:53,000
Speaker 3: a skincare brand, but maybe maybe it's winter season and

343
00:16:53,120 --> 00:16:56,320
Speaker 3: maybe you have a couple of products that relate to

344
00:16:56,600 --> 00:16:58,920
Speaker 3: and help out with dry skin. Because my skin has

345
00:16:58,920 --> 00:16:59,840
Speaker 3: been dry this win.

346
00:17:00,160 --> 00:17:01,040
Speaker 2: I'm like, what is this?

347
00:17:01,760 --> 00:17:05,080
Speaker 3: I've been looking crazy? But you know, so cracking a

348
00:17:05,160 --> 00:17:08,080
Speaker 3: short pitch, reaching out to that journalist and following up.

349
00:17:08,240 --> 00:17:09,360
Speaker 3: Sometimes people will tell me.

350
00:17:09,359 --> 00:17:11,560
Speaker 2: I pitched, so I'm like, okay, how many times? But yeah,

351
00:17:11,600 --> 00:17:15,119
Speaker 2: So determining who those folks are who write about the

352
00:17:15,160 --> 00:17:18,720
Speaker 2: topics that you are an expert in and reaching out

353
00:17:18,720 --> 00:17:23,040
Speaker 2: to them and making meaningful connections and relationships with them,

354
00:17:23,080 --> 00:17:25,640
Speaker 2: you know, maybe just writing them just to comment out

355
00:17:25,640 --> 00:17:28,840
Speaker 2: a story they've written. Maybe not just only to pitch.

356
00:17:28,960 --> 00:17:31,639
Speaker 3: But I think that's a good kind of like entry way,

357
00:17:32,040 --> 00:17:34,560
Speaker 3: you know, starting to build you know, a little media

358
00:17:34,640 --> 00:17:37,639
Speaker 3: less for yourself and have maybe two three pitches on

359
00:17:37,760 --> 00:17:41,120
Speaker 3: deck that that speak to certain topics that.

360
00:17:41,080 --> 00:17:41,879
Speaker 2: You like to be covered.

361
00:17:41,920 --> 00:17:44,600
Speaker 3: But I definitely have had folks that have done that

362
00:17:44,680 --> 00:17:46,760
Speaker 3: prior to coming to me, and it's been helpful to

363
00:17:46,800 --> 00:17:47,800
Speaker 3: get a little momentum.

364
00:17:48,200 --> 00:17:49,640
Speaker 2: You know, all those you know.

365
00:17:49,680 --> 00:17:54,439
Speaker 3: Mentions can be helpful in building your credibility, it can

366
00:17:54,480 --> 00:17:58,200
Speaker 3: be helpful and you know, establishing yourself as an expert.

367
00:17:58,320 --> 00:18:00,760
Speaker 3: I think all that goes back to the personal branding piece,

368
00:18:00,880 --> 00:18:03,080
Speaker 3: because that's that's part of personal branding. You want to

369
00:18:03,160 --> 00:18:04,840
Speaker 3: look to, You want to people look at you like

370
00:18:04,880 --> 00:18:08,679
Speaker 3: an authority figure. I'm an expert, So media can for

371
00:18:08,720 --> 00:18:09,719
Speaker 3: sure help with that.

372
00:18:10,000 --> 00:18:13,080
Speaker 1: Yeah, and I love what you said about being targeted.

373
00:18:13,400 --> 00:18:16,040
Speaker 1: And even if your media list is like five people,

374
00:18:16,119 --> 00:18:18,600
Speaker 1: so you are you have a very specific niche in

375
00:18:18,680 --> 00:18:20,560
Speaker 1: like science or something like that, there's only like five

376
00:18:20,600 --> 00:18:24,880
Speaker 1: reporters nationally who cover that topic. Well that's your target audience, right,

377
00:18:24,920 --> 00:18:27,360
Speaker 1: and that's who you should be targeting. It's you shouldn't have.

378
00:18:27,760 --> 00:18:30,080
Speaker 1: It doesn't make sense to start with like a massive

379
00:18:30,119 --> 00:18:33,119
Speaker 1: list of every single writer for every single publication. But

380
00:18:33,280 --> 00:18:36,080
Speaker 1: who's actually who actually needs you to help their day

381
00:18:36,119 --> 00:18:39,960
Speaker 1: be easier. As a former journalist myself, I know reporters

382
00:18:40,000 --> 00:18:42,600
Speaker 1: are out there, always looking for sources, always trying to

383
00:18:42,600 --> 00:18:45,000
Speaker 1: come up with the next story idea. And if you

384
00:18:45,000 --> 00:18:47,159
Speaker 1: can give them a story idea, babe, Like that is

385
00:18:47,200 --> 00:18:51,119
Speaker 1: their currency. That's how they get their paychecks every day.

386
00:18:51,160 --> 00:18:53,720
Speaker 1: They got to have something new to feed the Internet machine.

387
00:18:54,480 --> 00:18:57,879
Speaker 1: And I think that's why I've had my understanding of

388
00:18:57,920 --> 00:19:01,439
Speaker 1: that animal, the beast that is journalists out there. I

389
00:19:01,480 --> 00:19:03,119
Speaker 1: see you, I am you, I am one of you.

390
00:19:04,520 --> 00:19:07,919
Speaker 1: Has really help. But in your profession too, it's about like, so,

391
00:19:08,000 --> 00:19:09,840
Speaker 1: let's say, if you're someone working your way up in

392
00:19:09,880 --> 00:19:13,520
Speaker 1: your in your industry, you know professionally, who are the

393
00:19:13,640 --> 00:19:17,600
Speaker 1: influential people in your space, the kind of people who

394
00:19:17,760 --> 00:19:21,080
Speaker 1: if they endorse you, or someone in a room hears

395
00:19:21,119 --> 00:19:24,359
Speaker 1: them say your name out loud, that they'll have an impact,

396
00:19:24,680 --> 00:19:27,200
Speaker 1: and just by virtue of you being associated with them,

397
00:19:27,560 --> 00:19:30,320
Speaker 1: it will lend you credibility. It's kind of the reason

398
00:19:30,359 --> 00:19:34,920
Speaker 1: why folks like like Tiffany for example, or me even

399
00:19:34,960 --> 00:19:37,280
Speaker 1: why will want to go on other people's podcasts or

400
00:19:37,280 --> 00:19:40,560
Speaker 1: get interviewed to other places because when you sort of

401
00:19:40,560 --> 00:19:42,800
Speaker 1: sit across from someone and they have a big audience

402
00:19:43,200 --> 00:19:45,720
Speaker 1: by virtue of them selecting you to also speak to

403
00:19:45,760 --> 00:19:49,080
Speaker 1: their audience, you get to benefit from that like credibility. Right,

404
00:19:49,359 --> 00:19:51,000
Speaker 1: Like I was telling Tracy, I'm like, people are gonna

405
00:19:51,040 --> 00:19:51,440
Speaker 1: love you.

406
00:19:51,240 --> 00:19:52,560
Speaker 2: You're Tiffany's sister.

407
00:19:52,359 --> 00:19:54,120
Speaker 1: Like you're gonna be on Brown Ambition, they love her.

408
00:19:54,160 --> 00:19:57,080
Speaker 2: You get to get that, like you did say I

409
00:19:57,320 --> 00:19:58,240
Speaker 2: love to you too.

410
00:19:58,200 --> 00:20:10,320
Speaker 1: Right, Yeah, So image consulting. Tell me about image consulting, Tracy,

411
00:20:10,440 --> 00:20:12,280
Speaker 1: Like that's all about I mean I think that's like

412
00:20:12,320 --> 00:20:15,359
Speaker 1: the outward brand people think about it is what do

413
00:20:15,400 --> 00:20:15,919
Speaker 1: I look like?

414
00:20:16,160 --> 00:20:17,280
Speaker 2: You know, what's my image?

415
00:20:17,640 --> 00:20:20,040
Speaker 1: But I mean that plays into professional branding as well too,

416
00:20:20,160 --> 00:20:23,000
Speaker 1: like it can anyway, you know, what is your image?

417
00:20:23,040 --> 00:20:25,280
Speaker 1: So can you talk about that that little detour in

418
00:20:25,359 --> 00:20:29,040
Speaker 1: your career journey into image consulting and yeah, like any

419
00:20:29,160 --> 00:20:31,560
Speaker 1: relevant like tips or strategies from that time.

420
00:20:31,760 --> 00:20:34,080
Speaker 3: Mm hmm, yeah, no, for sure that I really loved

421
00:20:34,160 --> 00:20:37,159
Speaker 3: my work in image consulting. I love connecting with people

422
00:20:37,760 --> 00:20:41,479
Speaker 3: understanding their brand, because I was always conscious of not

423
00:20:41,480 --> 00:20:45,359
Speaker 3: putting someone in something that wasn't in alignment with their brand.

424
00:20:45,440 --> 00:20:47,600
Speaker 3: So there, I don't know, a sports person, I'm not

425
00:20:47,640 --> 00:20:50,000
Speaker 3: going to put them in something that's not in alignment

426
00:20:50,080 --> 00:20:51,000
Speaker 3: with their brand.

427
00:20:51,240 --> 00:20:53,360
Speaker 2: So it was it was twofold.

428
00:20:53,400 --> 00:20:55,959
Speaker 3: It was, you know, making sure it was whatever I

429
00:20:56,000 --> 00:20:58,480
Speaker 3: style them in was in alignment with their own personal

430
00:20:58,520 --> 00:21:01,399
Speaker 3: brand and also in alignment with for instance, if, for instance,

431
00:21:01,400 --> 00:21:04,960
Speaker 3: my clients today in pr if I'm helping them with

432
00:21:05,040 --> 00:21:08,440
Speaker 3: an image consulting project, making sure it's in alignment what

433
00:21:08,480 --> 00:21:10,800
Speaker 3: they're wearing is in alignment with the platform. You know,

434
00:21:10,880 --> 00:21:13,399
Speaker 3: maybe they're on again on ESPN. They're not going to

435
00:21:13,480 --> 00:21:16,800
Speaker 3: necessarily wear something that they would be on a casual

436
00:21:16,880 --> 00:21:19,440
Speaker 3: show like I don't know, a casual morning show or

437
00:21:19,480 --> 00:21:23,719
Speaker 3: something like that. So just making sure that it's cohesive

438
00:21:23,800 --> 00:21:27,160
Speaker 3: with your brand story and also cohesive with the media

439
00:21:27,160 --> 00:21:30,280
Speaker 3: outlet type if it's a particular interview that I'm styling for.

440
00:21:30,640 --> 00:21:32,879
Speaker 3: But yeah, so I always kind of kept those in

441
00:21:32,960 --> 00:21:36,960
Speaker 3: mind and made sure that I styled clients very much

442
00:21:37,000 --> 00:21:39,919
Speaker 3: true to themselves. I remember having a client who was like,

443
00:21:39,960 --> 00:21:41,280
Speaker 3: I don't wear skirts.

444
00:21:41,359 --> 00:21:43,640
Speaker 2: I don't wear heels like, all right, that's fine, that's

445
00:21:43,680 --> 00:21:44,880
Speaker 2: totally fine. I wouldn't.

446
00:21:45,280 --> 00:21:48,040
Speaker 3: I'm not looking to make someone feel uncomfortable. I just

447
00:21:48,119 --> 00:21:52,280
Speaker 3: want them to feel as polished and comfortable as possible with.

448
00:21:52,200 --> 00:21:53,280
Speaker 2: What they're they like to wear.

449
00:21:53,400 --> 00:21:56,760
Speaker 3: So I was very conscious of working within their comfort

450
00:21:56,840 --> 00:22:00,240
Speaker 3: zone but elevating it. But I also like to, you know,

451
00:22:00,359 --> 00:22:02,479
Speaker 3: push my clients to try, you know, that's why they

452
00:22:02,560 --> 00:22:06,640
Speaker 3: hired me, to push them into trying new shapes and silhouettes,

453
00:22:06,760 --> 00:22:10,160
Speaker 3: colors and things like that. But for sure, I during

454
00:22:10,160 --> 00:22:12,480
Speaker 3: that time, I had to be very in tune and

455
00:22:13,359 --> 00:22:17,880
Speaker 3: listen and make sure that I was styling them appropriately

456
00:22:18,119 --> 00:22:21,080
Speaker 3: and comfortably. So I think that's you know, that definitely

457
00:22:21,080 --> 00:22:24,479
Speaker 3: resonates that they're uncomfortable. So I was very aware of that.

458
00:22:24,680 --> 00:22:26,640
Speaker 1: Yeah, I think that also comes from when you're trying

459
00:22:26,720 --> 00:22:29,159
Speaker 1: to look like what you think people want you to

460
00:22:29,200 --> 00:22:32,120
Speaker 1: look like. I can't tell you how many pairs of

461
00:22:32,200 --> 00:22:38,520
Speaker 1: like old slacks and blazers and sensible black pumps I

462
00:22:38,760 --> 00:22:41,879
Speaker 1: have in my closet that I'm just like, I really

463
00:22:42,000 --> 00:22:45,040
Speaker 1: was trying to do the thing, you know, look professional

464
00:22:45,080 --> 00:22:48,760
Speaker 1: and all of that, and I feel so much more

465
00:22:48,840 --> 00:22:51,040
Speaker 1: comfortable now that I just get to Well, it's different

466
00:22:51,040 --> 00:22:53,359
Speaker 1: when you're Now I'm working for myself and I'm a

467
00:22:53,520 --> 00:22:57,240
Speaker 1: very relaxed kind of boss. You know, I don't mind

468
00:22:57,520 --> 00:22:59,960
Speaker 1: my style. But anyway, when you're in a corporate environment,

469
00:23:00,080 --> 00:23:02,760
Speaker 1: it's like, where do I find that happy spot between

470
00:23:02,760 --> 00:23:05,840
Speaker 1: me feeling unique but still you know, suitable for the office,

471
00:23:05,920 --> 00:23:08,600
Speaker 1: but anything you can do, I do feel like those

472
00:23:09,280 --> 00:23:10,080
Speaker 1: we live.

473
00:23:10,000 --> 00:23:11,440
Speaker 2: In a in an image.

474
00:23:12,680 --> 00:23:14,240
Speaker 1: I don't know what's the word. Like, people are really

475
00:23:14,280 --> 00:23:17,159
Speaker 1: focused on image. That's just like the nature of the beast.

476
00:23:17,480 --> 00:23:20,760
Speaker 1: And I think the way that you present yourself. Yes,

477
00:23:20,840 --> 00:23:23,399
Speaker 1: it matters if your work is good, but also you know,

478
00:23:23,480 --> 00:23:26,280
Speaker 1: are you presenting yourself? Are you feeling confident when you're

479
00:23:26,280 --> 00:23:29,600
Speaker 1: in a space, And if you're not, it sounds shallow,

480
00:23:29,600 --> 00:23:31,199
Speaker 1: but I don't think it is at all like what

481
00:23:31,280 --> 00:23:33,720
Speaker 1: you're dressing in. You know, the fact that I put

482
00:23:33,760 --> 00:23:35,439
Speaker 1: on it like a red lip for today, you know,

483
00:23:35,480 --> 00:23:37,600
Speaker 1: that makes me feel kind of more like a badass.

484
00:23:37,720 --> 00:23:37,879
Speaker 1: You know.

485
00:23:37,960 --> 00:23:39,360
Speaker 2: So I'm ready to talk to Tracy. Now.

486
00:23:40,240 --> 00:23:42,240
Speaker 1: You had these really sick glasses on too. They were

487
00:23:42,280 --> 00:23:43,879
Speaker 1: big and red, and I was like, dang, that's awesome.

488
00:23:43,920 --> 00:23:47,840
Speaker 1: We took them off, But like you're gonna remember the

489
00:23:47,920 --> 00:23:50,000
Speaker 1: girl with the red lip or the big bread glasses,

490
00:23:50,080 --> 00:23:53,320
Speaker 1: you know, or the funky shoes or the funky earrings.

491
00:23:53,480 --> 00:23:56,840
Speaker 1: Whatever you feel like makes you what makes you you?

492
00:23:57,520 --> 00:23:58,840
Speaker 2: Yeah, I want to shift.

493
00:23:59,119 --> 00:24:00,639
Speaker 1: I want to shift a little, but now because I

494
00:24:00,680 --> 00:24:03,159
Speaker 1: want to go into you must have some funny stories

495
00:24:03,160 --> 00:24:07,439
Speaker 1: about like really bad mistakes people have made trying to

496
00:24:07,440 --> 00:24:10,919
Speaker 1: pitch you or even trying to like pitch media. So

497
00:24:11,480 --> 00:24:13,280
Speaker 1: I mean, can we go there for a second. You know,

498
00:24:13,280 --> 00:24:16,880
Speaker 1: what are just some like, oh lord, have mercy mistakes

499
00:24:16,920 --> 00:24:19,960
Speaker 1: you can make when you're trying to pitch yourselves, whether

500
00:24:20,040 --> 00:24:24,280
Speaker 1: it's to pr for representation or to the media for coverage.

501
00:24:24,600 --> 00:24:27,679
Speaker 3: Sometimes I'll get requests from folks looking to, you know,

502
00:24:27,720 --> 00:24:31,200
Speaker 3: work with my team and I to represent them, and

503
00:24:31,440 --> 00:24:33,080
Speaker 3: you know, we have like an intake forum that they

504
00:24:33,119 --> 00:24:35,800
Speaker 3: complete so we can get an understanding of like what's

505
00:24:35,800 --> 00:24:38,800
Speaker 3: their brand, like you know, I, you know, questions about

506
00:24:38,800 --> 00:24:40,960
Speaker 3: their website and things like that, their target audience. I

507
00:24:41,000 --> 00:24:42,680
Speaker 3: just don't want to waste anyone's time on the phone,

508
00:24:42,720 --> 00:24:44,440
Speaker 3: so we kind of create that to get a sense

509
00:24:44,520 --> 00:24:46,879
Speaker 3: see we're a good bit. So sometimes on that form

510
00:24:47,200 --> 00:24:50,600
Speaker 3: folks will respond to the target audience question and say

511
00:24:50,960 --> 00:24:54,439
Speaker 3: like everybody, like literally they'll write everybody or I think

512
00:24:54,440 --> 00:24:56,000
Speaker 3: there's a question around like who's and.

513
00:24:55,960 --> 00:24:59,080
Speaker 2: It's not a target audience. Yeah, the intake form is

514
00:24:59,080 --> 00:24:59,800
Speaker 2: are will be a task?

515
00:24:59,840 --> 00:25:02,119
Speaker 3: But but you know, if you haven't identified that, you know,

516
00:25:02,160 --> 00:25:04,280
Speaker 3: that's not something that I can identify for you. So

517
00:25:04,760 --> 00:25:06,639
Speaker 3: I typically will just kind of write them back and

518
00:25:06,720 --> 00:25:09,000
Speaker 3: let them know to you know, that is like really

519
00:25:09,040 --> 00:25:11,480
Speaker 3: required in order to move forward, because otherwise I'm I

520
00:25:11,480 --> 00:25:13,560
Speaker 3: wouldn't know who to pitch. Who do I pitch if

521
00:25:13,640 --> 00:25:16,920
Speaker 3: you don't know who you're speaking to find that out

522
00:25:16,960 --> 00:25:19,840
Speaker 3: and then we can talk. So I would say I've

523
00:25:19,880 --> 00:25:22,040
Speaker 3: gotten that a handful of time, not too much. Or

524
00:25:22,480 --> 00:25:25,040
Speaker 3: when we talk, there's another question on the form about

525
00:25:26,160 --> 00:25:29,080
Speaker 3: who they kind of like, not their competition, but who

526
00:25:29,080 --> 00:25:30,920
Speaker 3: they aspire to be, And a lot of times it's

527
00:25:31,000 --> 00:25:34,359
Speaker 3: like it's again a really general answer, and you know,

528
00:25:34,440 --> 00:25:37,560
Speaker 3: it gives me that question I used to see because

529
00:25:37,560 --> 00:25:39,879
Speaker 3: sometimes I'm not really familiar with the service of the product.

530
00:25:39,960 --> 00:25:41,720
Speaker 3: But if you let me know someone who's kind of

531
00:25:41,800 --> 00:25:44,560
Speaker 3: like you, I'm like, okay, okay, I get it. But yeah,

532
00:25:44,600 --> 00:25:48,080
Speaker 3: those really generic answers a lot of times means they're

533
00:25:48,119 --> 00:25:50,040
Speaker 3: not so serious or they're not quite ready.

534
00:25:50,160 --> 00:25:50,760
Speaker 2: You have to do.

535
00:25:50,880 --> 00:25:53,400
Speaker 1: You have to know whether you're out of company and

536
00:25:53,440 --> 00:25:57,240
Speaker 1: you're vying for promotion, or you are a skincare you know,

537
00:25:57,280 --> 00:25:59,719
Speaker 1: a beauty brand that you're trying to get your product

538
00:26:00,080 --> 00:26:02,720
Speaker 1: on the same stage as like for some reason, I

539
00:26:02,760 --> 00:26:04,960
Speaker 1: can think about as Tracy Yellisross's new hair care line,

540
00:26:05,000 --> 00:26:08,920
Speaker 1: so you're a hair care you know, line creator and anyway,

541
00:26:09,119 --> 00:26:12,520
Speaker 1: you have to know your competition. And it's it's okay

542
00:26:12,560 --> 00:26:15,679
Speaker 1: to say competition. It's fine, but it doesn't mean that

543
00:26:15,680 --> 00:26:17,720
Speaker 1: there's not space for you. But it is important to,

544
00:26:18,359 --> 00:26:21,480
Speaker 1: you know, do some research and do some light casual

545
00:26:21,480 --> 00:26:25,480
Speaker 1: internet stalking. Where have they been mentioned, where are they

546
00:26:25,560 --> 00:26:29,880
Speaker 1: showing up? Who's written about them before? You know? And

547
00:26:30,160 --> 00:26:34,120
Speaker 1: it's not so much about it's definitely not about mimicking

548
00:26:34,160 --> 00:26:38,879
Speaker 1: them or trying to copy what they've done. But it

549
00:26:39,080 --> 00:26:41,399
Speaker 1: goes if you've got a similar audience and they are

550
00:26:41,440 --> 00:26:44,160
Speaker 1: appearing somewhere, you want to like hang out there too,

551
00:26:44,520 --> 00:26:46,320
Speaker 1: just lurk. You may have to just like be in

552
00:26:46,359 --> 00:26:48,879
Speaker 1: the background, fly on the wall. You could be in

553
00:26:48,880 --> 00:26:51,119
Speaker 1: the audience at the conference where they're the keynote speaker,

554
00:26:51,119 --> 00:26:52,320
Speaker 1: and then a couple of years later you could be

555
00:26:52,359 --> 00:26:54,399
Speaker 1: the keynote speaker. You know, but you want to what

556
00:26:54,520 --> 00:26:56,240
Speaker 1: is that saying it's about? And we were kind of

557
00:26:56,240 --> 00:26:58,560
Speaker 1: get touching on this before, talking about like the people

558
00:26:58,600 --> 00:27:00,919
Speaker 1: you surround yourself with or they're audience, you kind of

559
00:27:00,920 --> 00:27:04,080
Speaker 1: benefit from their credibility. It kind of rubs off on you.

560
00:27:04,600 --> 00:27:07,240
Speaker 1: But I think that also goes for where, you know,

561
00:27:07,280 --> 00:27:10,240
Speaker 1: who are you surrounding yourself with, who are your peers,

562
00:27:10,400 --> 00:27:14,240
Speaker 1: your friends in the space. Are you connecting with other

563
00:27:14,280 --> 00:27:18,760
Speaker 1: people in your industry to make those connections, because I

564
00:27:18,800 --> 00:27:23,080
Speaker 1: do feel like all of that matters. You know, you

565
00:27:23,119 --> 00:27:27,280
Speaker 1: can't sort of be isolated often a corner. I think

566
00:27:27,320 --> 00:27:30,800
Speaker 1: there is way more power in not joining a group,

567
00:27:30,840 --> 00:27:34,880
Speaker 1: but being involved within your community, you know, and put

568
00:27:34,880 --> 00:27:38,640
Speaker 1: your name forward. Have you seen that dynamic even work out,

569
00:27:38,760 --> 00:27:41,880
Speaker 1: you know with your clients, like examples of when because

570
00:27:41,880 --> 00:27:44,359
Speaker 1: they've been involved with their community, it's resulted in like

571
00:27:44,359 --> 00:27:45,680
Speaker 1: an opportunity for them.

572
00:27:46,200 --> 00:27:50,080
Speaker 3: Oh yeah, no, absolutely, Yeah to your example of you know,

573
00:27:50,119 --> 00:27:52,679
Speaker 3: a client not being able to take advantage of an

574
00:27:52,720 --> 00:27:56,240
Speaker 3: interview because of another time commitment they'll offer up. You know,

575
00:27:56,400 --> 00:27:58,920
Speaker 3: a colleague and you know that's always a win win.

576
00:27:59,240 --> 00:28:02,399
Speaker 3: Or maybe I have clients that are you know, have

577
00:28:02,480 --> 00:28:06,320
Speaker 3: complimentary kind of services where we'll put together some type

578
00:28:06,320 --> 00:28:09,639
Speaker 3: of you know, collaboration, activation or something.

579
00:28:09,760 --> 00:28:11,440
Speaker 2: So yeah, that's really powerful.

580
00:28:11,480 --> 00:28:14,600
Speaker 3: It's always powerful, you know, having that community is really

581
00:28:14,960 --> 00:28:17,440
Speaker 3: instrumental and making those those opportunities happen.

582
00:28:17,720 --> 00:28:19,840
Speaker 1: Yeah, it's one of those things where it's like you

583
00:28:19,880 --> 00:28:22,040
Speaker 1: want to of course, you want to promote yourself and

584
00:28:22,119 --> 00:28:25,879
Speaker 1: brag about yourself, but it becomes a lot more natural

585
00:28:25,920 --> 00:28:29,080
Speaker 1: and it becomes easier just when you spread that goodwill

586
00:28:29,119 --> 00:28:32,000
Speaker 1: around and you're shining on yourself, but you're also sharing

587
00:28:32,000 --> 00:28:33,879
Speaker 1: shine with other people, and I don't know, it just

588
00:28:33,920 --> 00:28:40,160
Speaker 1: creates good, positive karmic energy and if you're feeling like

589
00:28:40,640 --> 00:28:43,160
Speaker 1: a lot of times I talk to clients career coaching

590
00:28:43,280 --> 00:28:46,920
Speaker 1: clients who are feeling stuck and they want a new

591
00:28:46,960 --> 00:28:49,760
Speaker 1: opportunity but nothing has like followed in their labs yet.

592
00:28:50,120 --> 00:28:52,200
Speaker 1: And one of my first questions is, so, who are

593
00:28:52,240 --> 00:28:54,600
Speaker 1: you telling that you're ready for into something new? Who

594
00:28:54,640 --> 00:28:57,120
Speaker 1: in your network? Who are you leaning on and talking to?

595
00:28:57,320 --> 00:28:59,880
Speaker 1: Some people just are like a lot of people rather

596
00:29:00,680 --> 00:29:03,520
Speaker 1: you know, their networks have gone stale, not because they're

597
00:29:03,560 --> 00:29:05,440
Speaker 1: just not nice people, you know what I mean, But

598
00:29:05,480 --> 00:29:07,920
Speaker 1: like there's been a pandemic. Maybe they've just been so

599
00:29:08,120 --> 00:29:10,200
Speaker 1: down with their job they haven't been out putting themselves

600
00:29:10,240 --> 00:29:13,480
Speaker 1: out there. But putting yourself out there, you know, whether

601
00:29:13,520 --> 00:29:17,520
Speaker 1: it's joining a professional organization or joining your you know,

602
00:29:17,560 --> 00:29:21,160
Speaker 1: employee resource group at work, just getting in the room

603
00:29:21,240 --> 00:29:24,800
Speaker 1: with other like minded people, getting your name out there.

604
00:29:24,880 --> 00:29:28,120
Speaker 1: That is a way to brand yourself, you know, and

605
00:29:28,200 --> 00:29:31,480
Speaker 1: to get your your name and your brand out there

606
00:29:31,600 --> 00:29:34,640
Speaker 1: and may and start to build those connections so that

607
00:29:34,680 --> 00:29:37,760
Speaker 1: people again, that power happens when people are like saying

608
00:29:37,800 --> 00:29:40,520
Speaker 1: your name in rooms that you were not in. So

609
00:29:40,600 --> 00:29:42,480
Speaker 1: where in the world people are probably talking about Tracy

610
00:29:42,560 --> 00:29:46,840
Speaker 1: right now, hopefully good things like I know an amazing

611
00:29:46,880 --> 00:29:49,320
Speaker 1: PR consultant. You should reach out to Tracy.

612
00:29:49,520 --> 00:29:51,880
Speaker 3: It's word of mouth, man, Yeah, it really is. I'm

613
00:29:51,880 --> 00:29:54,160
Speaker 3: gonna say that's how I you know you were talking about.

614
00:29:54,200 --> 00:29:56,200
Speaker 3: I think when we were speaking earlier about like my

615
00:29:56,320 --> 00:29:59,560
Speaker 3: nonlinear path, nonlinear career path. And for sure when I

616
00:30:00,000 --> 00:30:02,400
Speaker 3: started out in finance, so have a bachelor's in finance

617
00:30:02,440 --> 00:30:05,880
Speaker 3: and INBA marketing. So my first several years in my

618
00:30:05,960 --> 00:30:09,400
Speaker 3: career were as an analyst, you know, moving around different positions,

619
00:30:09,600 --> 00:30:14,160
Speaker 3: but in that industry, and when I grew a little uneasy,

620
00:30:14,640 --> 00:30:16,720
Speaker 3: not uneasy, but you know, I was just ready for change,

621
00:30:16,840 --> 00:30:19,160
Speaker 3: was ready to kind of stretch myself more. I just

622
00:30:19,200 --> 00:30:20,880
Speaker 3: felt like I needed there was more that I wanted

623
00:30:20,880 --> 00:30:23,120
Speaker 3: to tap into. So I started, you know, thinking about

624
00:30:23,160 --> 00:30:27,080
Speaker 3: what would be next for me. And I started, like

625
00:30:27,120 --> 00:30:29,280
Speaker 3: you said, after I was thinking about what I could

626
00:30:29,320 --> 00:30:31,960
Speaker 3: do next, fashion came to mind quite a bit, and

627
00:30:32,000 --> 00:30:33,440
Speaker 3: I was just like, how do you go from finance

628
00:30:33,480 --> 00:30:34,840
Speaker 3: and fashion? Is that even a thing?

629
00:30:35,000 --> 00:30:36,959
Speaker 2: You know? Is there a path? And I think there is.

630
00:30:36,960 --> 00:30:39,120
Speaker 2: There's always a path. You can create your own path.

631
00:30:39,240 --> 00:30:42,280
Speaker 3: And I took those thoughts out of my mind, and

632
00:30:42,280 --> 00:30:44,600
Speaker 3: to your point, I started talking about them just to

633
00:30:44,640 --> 00:30:46,880
Speaker 3: friends and family that this is something I want to explore.

634
00:30:47,000 --> 00:30:48,680
Speaker 3: You know, I think I'd be great in this industry,

635
00:30:48,680 --> 00:30:53,800
Speaker 3: particularly in buying, because buying is like seventy percent numbers crunching, forecasting,

636
00:30:53,920 --> 00:30:56,640
Speaker 3: looking at sales, and then the thirty percent is the

637
00:30:56,680 --> 00:30:59,480
Speaker 3: thing that everyone else knows, like in the storeroom, looking

638
00:30:59,480 --> 00:31:01,960
Speaker 3: at pretty. So I thought that was a great blend

639
00:31:01,960 --> 00:31:03,920
Speaker 3: of like of me. I'm like, that's me. I'm in

640
00:31:04,000 --> 00:31:07,000
Speaker 3: a little coo, I love fashion, you know, So I

641
00:31:07,040 --> 00:31:09,600
Speaker 3: say that to say I landed on my next opportunity

642
00:31:09,760 --> 00:31:13,320
Speaker 3: by talking to friends and fam One of my sisters said, oh, hey,

643
00:31:13,360 --> 00:31:15,800
Speaker 3: I actually have a friend who's opening a men'swear boutique

644
00:31:15,800 --> 00:31:19,160
Speaker 3: and he's actually looking for someone to buy for the store.

645
00:31:19,320 --> 00:31:21,120
Speaker 3: And I'm like, uh, how does that?

646
00:31:21,320 --> 00:31:21,680
Speaker 2: Okay?

647
00:31:21,720 --> 00:31:23,520
Speaker 3: Sure, let me let me talk to him, you know.

648
00:31:23,720 --> 00:31:26,840
Speaker 3: So it was working with him for a while, still

649
00:31:26,880 --> 00:31:30,080
Speaker 3: working at my full time finance gig, but working part

650
00:31:30,080 --> 00:31:32,320
Speaker 3: time with him. I went a couple of days a

651
00:31:32,320 --> 00:31:36,720
Speaker 3: week after work and just started to review reporting with him,

652
00:31:36,720 --> 00:31:39,440
Speaker 3: looking on how sales were going, seeing if we can

653
00:31:39,520 --> 00:31:42,880
Speaker 3: identify trends, going to trade shows with him. He gave

654
00:31:42,920 --> 00:31:45,640
Speaker 3: me a lot of autonomy to make, you know, key

655
00:31:45,680 --> 00:31:48,200
Speaker 3: buying decisions for the store. So just by me saying

656
00:31:48,600 --> 00:31:50,280
Speaker 3: I want to explore this thing, I want to I

657
00:31:50,280 --> 00:31:51,800
Speaker 3: want to I want to buy. I would love to

658
00:31:51,800 --> 00:31:54,600
Speaker 3: be a buyer, and you know, my sister happened to

659
00:31:54,640 --> 00:31:58,000
Speaker 3: have an opportunity and he happened to be you know,

660
00:31:59,440 --> 00:32:01,520
Speaker 3: you know, so are we really connected? So it was

661
00:32:01,600 --> 00:32:03,440
Speaker 3: something that I was able to do part time just

662
00:32:03,440 --> 00:32:05,120
Speaker 3: to really just see if it was something I wanted

663
00:32:05,160 --> 00:32:07,080
Speaker 3: to do because I wasn't quite sure because I didn't

664
00:32:07,120 --> 00:32:08,960
Speaker 3: really know it in practice.

665
00:32:09,080 --> 00:32:10,800
Speaker 2: So by working.

666
00:32:10,480 --> 00:32:12,600
Speaker 1: There doing that while you're working full time.

667
00:32:12,560 --> 00:32:15,400
Speaker 2: Yeah, I was a yeah, And that's.

668
00:32:15,200 --> 00:32:16,840
Speaker 1: How you got your pivot. That's how you did the

669
00:32:16,880 --> 00:32:18,360
Speaker 1: pivot from fashion to finance.

670
00:32:18,440 --> 00:32:20,160
Speaker 2: I love that. Yeah, that's exactly.

671
00:32:20,200 --> 00:32:23,240
Speaker 1: Really it's about opening your mouth and telling people. People

672
00:32:23,280 --> 00:32:25,560
Speaker 1: want to be helpful and connect other people, but too

673
00:32:25,600 --> 00:32:28,360
Speaker 1: many of us. I'm telling you people and my career

674
00:32:28,400 --> 00:32:30,560
Speaker 1: clients know this. At the last five minutes of a

675
00:32:30,560 --> 00:32:32,760
Speaker 1: coaching session with me is usually when the dreams come out.

676
00:32:33,280 --> 00:32:36,160
Speaker 1: That's when they're like, so, I got this bakery.

677
00:32:36,320 --> 00:32:37,440
Speaker 2: I mean I don't really talk.

678
00:32:37,280 --> 00:32:40,400
Speaker 1: About it, and I'm like what, And I feel like

679
00:32:40,440 --> 00:32:43,120
Speaker 1: their dreams there, We all have them. I feel like

680
00:32:43,160 --> 00:32:46,600
Speaker 1: if they're just the quiet, the quiet ambitions, the quiet

681
00:32:46,800 --> 00:32:50,320
Speaker 1: desires that we all have, and it may feel scary

682
00:32:50,320 --> 00:32:52,880
Speaker 1: to say them out loud, but how else can people

683
00:32:53,000 --> 00:32:53,400
Speaker 1: help you?

684
00:32:53,640 --> 00:32:54,360
Speaker 2: That's the challenge.

685
00:32:54,360 --> 00:32:56,560
Speaker 1: If you're listening, what is that secret thing that you

686
00:32:56,680 --> 00:32:58,520
Speaker 1: know that you think that you want to do next,

687
00:32:59,280 --> 00:33:02,080
Speaker 1: but you it's little, it's different, and you don't know

688
00:33:02,120 --> 00:33:04,440
Speaker 1: how you're going to get there. Open your mouth and

689
00:33:04,480 --> 00:33:07,920
Speaker 1: tell someone yeah, and then tell another person and then

690
00:33:07,960 --> 00:33:12,480
Speaker 1: just keep telling people until until you get there, because

691
00:33:12,480 --> 00:33:14,480
Speaker 1: that's the magic, right, Yeah, you don't have to do

692
00:33:14,520 --> 00:33:17,520
Speaker 1: it alone, like if just like you said, open your mouth.

693
00:33:17,560 --> 00:33:20,520
Speaker 1: There are resources, there are people who literally love to help.

694
00:33:20,560 --> 00:33:23,120
Speaker 2: There's a way. I love this, There's always a way.

695
00:33:23,160 --> 00:33:25,760
Speaker 1: And as much as Tracy's amazing at what she does,

696
00:33:25,800 --> 00:33:30,040
Speaker 1: you don't always like it. I mean it's hard. I

697
00:33:30,080 --> 00:33:32,480
Speaker 1: feel like if you're a client, even coming to Tracy

698
00:33:32,520 --> 00:33:34,600
Speaker 1: and you haven't learned how to talk about yourself, how

699
00:33:34,680 --> 00:33:38,960
Speaker 1: she going to learn? Like that's not necessarily right, you know,

700
00:33:39,240 --> 00:33:42,120
Speaker 1: Like like you said earlier, it really is up to

701
00:33:42,240 --> 00:33:44,880
Speaker 1: us to determine what value are we bringing, you know,

702
00:33:44,960 --> 00:33:47,520
Speaker 1: what is our pov? What makes us different? And if

703
00:33:47,560 --> 00:33:50,440
Speaker 1: we can't articulate that, how can we expect other people

704
00:33:50,600 --> 00:33:51,440
Speaker 1: to get the message?

705
00:33:51,640 --> 00:33:51,920
Speaker 2: Yeah?

706
00:33:51,960 --> 00:33:54,880
Speaker 3: And how and what am I? You know, as a publicist,

707
00:33:54,920 --> 00:33:58,120
Speaker 3: we tell stories, you know, we craft stories. And if

708
00:33:58,200 --> 00:34:01,120
Speaker 3: you haven't, if you're not able to tell me your story,

709
00:34:01,320 --> 00:34:03,160
Speaker 3: what should I tell the press on your behalf?

710
00:34:03,240 --> 00:34:03,400
Speaker 2: You know?

711
00:34:03,720 --> 00:34:07,440
Speaker 3: So just being super clear with your brand story how

712
00:34:07,480 --> 00:34:10,160
Speaker 3: you're different, and that makes the job so easy, you know,

713
00:34:10,320 --> 00:34:13,000
Speaker 3: for me, because I'm able to, you know, package you

714
00:34:13,040 --> 00:34:15,319
Speaker 3: in a way, make sure there's a relevant tie in,

715
00:34:15,760 --> 00:34:18,799
Speaker 3: reach out to the right folks and hopefully get some

716
00:34:18,880 --> 00:34:21,040
Speaker 3: interests from the right publications.

717
00:34:21,280 --> 00:34:24,800
Speaker 1: Yeah, I gave my I have this group coaching cohort

718
00:34:24,800 --> 00:34:26,840
Speaker 1: called Mandy money Makers, and one of their assignments we

719
00:34:26,880 --> 00:34:28,640
Speaker 1: did a whole week on this, like a whole session

720
00:34:28,719 --> 00:34:31,279
Speaker 1: on professional branding, and the assignment at the end of

721
00:34:31,320 --> 00:34:33,800
Speaker 1: it was write your brand story. And I love that

722
00:34:33,840 --> 00:34:35,600
Speaker 1: you said that because I could just see some of

723
00:34:35,640 --> 00:34:39,520
Speaker 1: their eyes like what my story, and some of them

724
00:34:39,520 --> 00:34:42,200
Speaker 1: I got back were so good. You know, you don't

725
00:34:42,239 --> 00:34:44,759
Speaker 1: realize you're the main character in your own crazy fun

726
00:34:44,880 --> 00:34:47,560
Speaker 1: movie until you sit down and write the plot, you know,

727
00:34:47,760 --> 00:34:50,400
Speaker 1: And it's as simple as how did you get to

728
00:34:50,400 --> 00:34:52,359
Speaker 1: where you are today? And what decisions did you make

729
00:34:52,400 --> 00:34:55,279
Speaker 1: along the way in your career? And there is magic there,

730
00:34:55,360 --> 00:34:56,359
Speaker 1: I promise there is.

731
00:34:57,120 --> 00:34:58,080
Speaker 2: There is so much.

732
00:34:57,920 --> 00:35:00,960
Speaker 1: Power in your unique story. And I think a lot

733
00:35:00,960 --> 00:35:04,759
Speaker 1: of folks just are not necessarily sitting there thinking that

734
00:35:04,800 --> 00:35:08,040
Speaker 1: they're all that special or interesting. But I promise you,

735
00:35:08,320 --> 00:35:10,880
Speaker 1: when you focus on your unique journey and your unique

736
00:35:10,880 --> 00:35:13,600
Speaker 1: story and all the little quirks and nuances, there is

737
00:35:13,680 --> 00:35:16,520
Speaker 1: something magical there that will stick with someone, you know,

738
00:35:16,600 --> 00:35:18,480
Speaker 1: whether it's something.

739
00:35:18,120 --> 00:35:19,600
Speaker 2: You share in your next interview.

740
00:35:20,080 --> 00:35:22,640
Speaker 1: Some of the people that did those brand stories for me,

741
00:35:23,080 --> 00:35:25,239
Speaker 1: those were going to go up on their professional websites

742
00:35:25,320 --> 00:35:28,040
Speaker 1: as their bios. You know, absolutely, you've got to be

743
00:35:28,120 --> 00:35:29,280
Speaker 1: able to tell your own story.

744
00:35:29,520 --> 00:35:32,000
Speaker 3: Yes, yeah, those are key, and those would allow folks

745
00:35:32,000 --> 00:35:34,920
Speaker 3: to connect with you once they see, like, oh wow,

746
00:35:35,000 --> 00:35:38,440
Speaker 3: they are even more connected to you once they see

747
00:35:38,480 --> 00:35:40,760
Speaker 3: why you do what you do, how you arrived here,

748
00:35:41,360 --> 00:35:43,319
Speaker 3: and they were able to tell it too. If you

749
00:35:43,320 --> 00:35:45,239
Speaker 3: have a good brand story, I can be grat teate

750
00:35:45,280 --> 00:35:48,160
Speaker 3: your brand story quite easily, you know, so making sure

751
00:35:48,320 --> 00:35:51,160
Speaker 3: it makes sense, it's concise, and it's compelling.

752
00:35:51,560 --> 00:35:52,720
Speaker 2: You are the main character.

753
00:35:52,960 --> 00:35:54,040
Speaker 1: We're all the main character.

754
00:35:54,080 --> 00:35:54,920
Speaker 2: Okay, you don't have to.

755
00:35:54,920 --> 00:35:58,560
Speaker 1: Be a Leo to be a main character. It does

756
00:35:58,640 --> 00:36:02,560
Speaker 1: take some practice, though it's uncomfortable for you. Well listen, Tracy,

757
00:36:02,760 --> 00:36:04,520
Speaker 1: I wish we had more time, but I just want

758
00:36:04,560 --> 00:36:06,799
Speaker 1: to say thank you so much for killing some very

759
00:36:06,800 --> 00:36:10,080
Speaker 1: big budget Theese issues. Thank you for warming up her

760
00:36:10,080 --> 00:36:12,520
Speaker 1: office for her, and get warming up that mic make

761
00:36:12,560 --> 00:36:16,560
Speaker 1: sure it still works. I can't thank you enough for

762
00:36:16,680 --> 00:36:20,480
Speaker 1: joining us. Thank you where can be a fan, find

763
00:36:20,520 --> 00:36:24,719
Speaker 1: you and follow all your wonderful work with Tracy L Consulting. Yeah,

764
00:36:24,840 --> 00:36:27,359
Speaker 1: so I am on the Gram. I mean I'm on

765
00:36:27,400 --> 00:36:29,960
Speaker 1: all platforms, but I would say Instagram is where I'm

766
00:36:30,000 --> 00:36:33,319
Speaker 1: most active. So my handle is Tracy L J p

767
00:36:33,640 --> 00:36:36,440
Speaker 1: R so t r A c y A l I

768
00:36:36,560 --> 00:36:38,799
Speaker 1: c h E p R. Well, you could just top

769
00:36:38,840 --> 00:36:41,319
Speaker 1: on my website tracy lja dot com. We can get

770
00:36:41,360 --> 00:36:42,000
Speaker 1: more info.

771
00:36:43,040 --> 00:36:45,600
Speaker 2: Excellent. Thank you so much, Tracey, Thank you so much,

772
00:36:45,640 --> 00:36:46,359
Speaker 2: Manny